K2 DESIGN INC
DEF 14A, 1997-04-28
BUSINESS SERVICES, NEC
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                             Section 14A Information
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [X]
Filed by a party other than the Registrant [ ]
Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to 'SS'  240.14a-11(c) or 'SS'
     240.14a-12

                      K2 Design, Inc.
 .................................................................
     (Name of Registrant as Specified In Its Charter)


 .................................................................
    (Name of Person(s) Filing Proxy Statement if other
     than the Registrant)


Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
           and 0-11.

      1) Title of each class of securities to which transaction
           applies:


      ...........................................................

      2)  Aggregate number of securities to which transaction
           applies:


      ......................................................

      3) Per unit price or other underlying value of transaction
         computed pursuant to Exchange Act Rule 0-11 (Set forth
         the amount on which the filing fee is calculated and
         state how it was determined):


      ......................................................

      4) Proposed maximum aggregate value of transaction:


      ......................................................

      5)  Total fee paid:


      ......................................................

[ ]  Fee paid previously with preliminary materials
[ ]  Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously.  Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

           1) Amount Previously Paid:

           
           ......................................................

           2) Form, Schedule or Registration Statement No.:


           ......................................................

           3) Filing Party:


           ......................................................

           4) Date Filed:

            
           ......................................................




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                                K2 DESIGN, INC.
                           55 BROAD STREET, 7TH FLOOR
                               NEW YORK, NY 10004
 
           ------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                     TO BE HELD ON THURSDAY, JUNE 12, 1997
           ------------------------------------------------------
 
To the Stockholders of
K2 DESIGN, INC.:
 
     NOTICE  IS HEREBY GIVEN that the 1997  Annual Meeting of Stockholders of K2
Design, Inc., a Delaware corporation (the 'Company'), will be held at 9:30  a.m.
(Eastern  Standard Time) on Thursday, June 12, 1997, at The New York Information
Technology Center,  Fourth  Floor, 55  Broad  Street,  New York,  NY  10004,  to
consider and vote upon:
 
          1. Election of six directors for a one-year term.
 
          2.  Approval  and  ratification  of  the  selection  by  the  Board of
     Directors of Arthur Andersen LLP as independent public accountants for  the
     Company's 1997 fiscal year.
 
          3.  Approval and  ratification of  the Company's  1997 Stock Incentive
     Plan.
 
          4. Any other business that may properly come before the meeting.
 
     The Board of Directors has fixed the  close of business on April 30,  1997,
as  the record  date for the  determination of stockholders  entitled to receive
notice of and to vote at said meeting. Stock transfer books will not be closed.
 
     To assure representation of your shares, YOU ARE REQUESTED, WHETHER OR  NOT
YOU  PLAN TO BE PRESENT  AT THE MEETING, TO COMPLETE,  DATE, SIGN AND RETURN THE
ACCOMPANYING PROXY IN THE ENCLOSED POSTAGE PREPAID ENVELOPE.
 
     If your shares are held of record  by a broker, bank, or other nominee  and
you  wish to vote your shares  at the meeting, you must  obtain and bring to the
meeting a  letter  from the  broker,  bank,  or other  nominee  confirming  your
beneficial ownership of the shares.
 
                                          By Order of the Board of Directors
 
                                          BRADLEY K. SZOLLOSE
                                          Secretary
 
New York, New York
April 30, 1997




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                                K2 DESIGN, INC.
                       ---------------------------------
                                PROXY STATEMENT
                       ---------------------------------
 
                         ANNUAL MEETING OF STOCKHOLDERS
 
     The  proxy accompanying this  Proxy Statement is solicited  by the Board of
Directors of K2 Design,  Inc. (the 'Company'). All  proxies in the  accompanying
form, which are properly executed and duly returned, will be voted at the Annual
Meeting  of Stockholders to be held on Thursday,  June 12, 1997, at 9:30 a.m. at
The New York Information Technology Center,  Fourth Floor, 55 Broad Street,  New
York,  NY 10004, for the purposes set forth in the accompanying Notice of Annual
Meeting. The Company's mailing address is 55 Broad Street, 7th Floor, New  York,
NY 10004.
 
     This  Proxy Statement and  the enclosed form  of proxy are  being mailed to
stockholders on or about April 30, 1997.
 
                       VOTING AND SOLICITATION OF PROXIES
 
     Only holders of record  of the Company's common  stock, par value $.01  per
share  (the 'Common Stock'), at the close of business on April 30, 1997, will be
entitled to notice of and to vote at the Meeting. On that date there were issued
and outstanding  3,645,421 shares  of Common  Stock. Each  outstanding share  of
Common Stock is entitled to one vote on all matters to come before the Meeting.
 
     The cost of soliciting proxies will be borne by the Company. In addition to
the  use of the mails, officers, directors  and regular employees of the Company
may solicit proxies  personally or  by telephone, electronic  mail or  facsimile
transmission.  The Company also intends to request that brokerage houses, banks,
custodians,  nominees  and  fiduciaries  forward  soliciting  material  to   the
beneficial  owners of  Common Stock  held of  record by  such persons,  and will
reimburse  such  persons  for  their  reasonable  expenses  in  forwarding  such
material.
 
     The  holders of a majority  of the total shares  of Common Stock issued and
outstanding, whether present in person or represented by proxy, will  constitute
a quorum for the transaction of business at the Meeting. The affirmative vote of
a  plurality of  the total shares  of Common  Stock represented in  person or by
proxy at the Meeting is required for the election of directors. The  affirmative
vote  of a majority of the total shares of Common Stock represented in person or
by proxy  at  the Meeting  is  required for  approval  and ratification  of  the
appointment  of independent  public accountants and  adoption of  the 1997 Stock
Incentive Plan. Since only  affirmative votes are counted  as votes in favor  of
these  matters, abstentions and  broker non-votes have the  same effect as votes
against these matters. Proxies and ballots  will be tabulated by the  inspectors
of election.
 
     It  is important that  proxies be returned  promptly. Therefore, whether or
not you plan to attend in person, you are urged to execute and return your proxy
in the enclosed envelope, to which no  postage need be affixed if mailed in  the
United  States. The proxy may  be revoked at any time  before it is exercised by
filing with the Secretary of the Company an instrument revoking such proxy or  a
duly executed proxy bearing a later date, or by attending the Meeting and voting
in person.
 

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<PAGE>
                              BENEFICIAL OWNERSHIP
 
     The  following table sets forth information, as of March 1, 1997, as to the
beneficial ownership of  Common Stock  (including shares which  may be  acquired
within  sixty days pursuant to  stock options) of each  director of the Company,
the Chief Executive Officer of the Company, all directors and executive officers
as a group and persons known by the Company to beneficially own 5% of the Common
Stock. Except as set forth below, no person beneficially owns 5% or more of  the
Common  Stock. The address of  each person included in the  table is care of the
Company, 55 Broad Street, 7th Floor, New York, New York 10004.
 
<TABLE>
<CAPTION>
                                                                               SHARES OF COMMON STOCK    PERCENT OF
                               NAME OF OWNER                                     BENEFICIALLY OWNED       CLASS(1)
- ----------------------------------------------------------------------------   ----------------------    ----------
<S>                                                                            <C>                       <C>
David J. Centner............................................................          481,370(2)(3)         13.2
Matthew G. de Ganon.........................................................          481,370(2)(3)         13.2
Douglas E. Cleek............................................................          481,370(2)(3)         13.2
Bradley K. Szollose.........................................................          481,370(2)(3)         13.2
James A. Favia..............................................................            1,000(4)            -0-
Steven N. Goldstein.........................................................            -0-  (4)            -0-
All Directors and Executive Officers as a group (7 persons).................        1,926,480(5)            52.4
</TABLE>
 
- ------------
 
(1) Does not  give  effect to  500,000  shares  of Common  Stock  issuable  upon
    exercise  of the  Company's Redeemable  Common Stock  Purchase Warrants (the
    'Warrants'). Two Warrants entitle the holder to purchase one share of Common
    Stock for $7.50.
 
(2) Includes  7,500  shares  underlying  presently  exercisable  stock  options,
    exercisable  in increments  of 2,500 for  $1.75, $3.50 and  $6.75 per share.
    Excludes 11,250 shares of Common Stock underlying stock options that are not
    presently exercisable.
 
(3) Pursuant to  a certain  10-year  voting agreement  entered into  by  Messrs.
    Centner,  de Ganon, Cleek and Szollose, effective July 26, 1996 (the 'Voting
    Agreement'), the voting control over all of these shares is vested in Mr. de
    Ganon, except that these shares  must be voted in  favor of the election  as
    directors of Messrs. de Ganon, Centner, Cleek and Szollose. In addition, the
    Voting  Agreement grants each party  thereto a right of  first refusal as to
    the sale of the others' Common  Stock. Messrs. Centner, de Ganon, Cleek  and
    Szollose  each disclaim beneficial ownership of those shares with respect to
    which they are not record owners.
 
(4) Excludes 5,000 shares of Common Stock underlying stock options that are  not
    presently exercisable.
 
(5) Includes  30,000  shares of  Common  Stock underlying  presently exercisable
    stock options and excludes  80,000 shares of  Common Stock underlying  stock
    options that are not presently exercisable.
 
                             ELECTION OF DIRECTORS
 
     The Company's Directors have terms expiring at the 1997 Annual Meeting, and
until  their respective successors are duly  elected and qualified. The officers
of the Company  are appointed by  the Board  of Directors to  hold office  until
their  successors  are duly  elected and  qualified. Vacancies  on the  Board of
Directors are filled by the remaining directors.
 
     Certain information regarding  the nominees  for election  as Directors  at
this year's Annual Meeting is set forth below:
 
<TABLE>
<CAPTION>
                       NAME                           AGE                          POSITION
- ---------------------------------------------------   ---   ------------------------------------------------------
<S>                                                   <C>   <C>
David J. Centner...................................   31    Chairman of the Board, Chief Executive Officer and
                                                            Director
Matthew G. de Ganon................................   34    Vice Chairman, President, Chief Operating Officer and
                                                            Director
Douglas E. Cleek...................................   34    Executive Vice President -- Chief Creative Officer and
                                                            Director
Bradley K. Szollose................................   34    Executive Vice President -- Marketing, Treasurer,
                                                            Secretary and Director
James A. Favia.....................................   63    Director
Steven N. Goldstein................................   57    Director
</TABLE>
 
                                       2
 

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<PAGE>

     David  J. Centner joined the Company in July 1994. Mr. Centner has been the
Company's Chairman of the Board of  Directors and Chief Executive Officer  since
March 1995. From March 1995 to February 1997, Mr. Centner was also the Company's
Chief  Financial Officer. From August 1989 to  July 1994, Mr. Centner operated a
business that offered  computer consulting, custom  application programming  and
computer personnel placement services for such clients as Merrill Lynch, Bankers
Trust, Chase Manhattan Bank, Chemical Bank and American Express. Mr. Centner has
a  Bachelor of  Science degree  in Entrepreneurial  Management from  the Wharton
School of Business.
 
     Matthew G. de Ganon has been  the Company's Vice Chairman, Chief  Operating
Officer  and a Director  since he joined the  Company in July  1995 and has been
President since June 1996. For the two  years prior to joining the Company,  Mr.
de Ganon operated a business that created CD-ROM products and offered consulting
services  regarding the use of electronic  delivery to publishers of newsletters
and directories. Mr.  de Ganon  is co-author  of the  essay, 'Overcoming  Future
Shock on the Superhighway: Suggestions for Providers and Technocrats,' published
and  presented in the  1994 National Online  Conference Proceedings. From August
1992 to July 1993, Mr. de  Ganon was the Vice President  of New Media of SCS,  a
software  developer. Mr.  de Ganon's work  focused on UNIX  based 4GL accounting
software customization for corporate clients. From May 1991 to July 1992, Mr. de
Ganon was involved  in casting administration  for the Motion  Picture Group  of
Universal  Studios, Inc. Prior thereto, Mr. de Ganon was a franchised theatrical
agent with the Stone Manners Agency in Los Angeles, California from August  1987
to May 1991.
 
     Douglas  E.  Cleek,  who  co-founded  the Company  in  1993,  has  been the
Company's Executive Vice President -- Chief  Creative Officer and a Director  of
the Company since it was reorganized as a corporation in January 1995. From 1993
until  then, Mr. Cleek was a general partner  of the Company. For more than five
years prior thereto, Mr. Cleek was an  art director for William Allen & Co.  and
its  successor, A.J. Bart  & Sons, graphic design  firms specializing in graphic
promotional materials for the hospitality industry.
 
     Bradley K.  Szollose, who  co-founded the  Company in  1993, has  been  the
Company's  Executive  Vice President  -- Marketing,  Treasurer, Secretary  and a
Director of the  Company since it  was reorganized as  a corporation in  January
1995.  From 1993 until then, Mr. Szollose  was a general partner of the Company.
For more  than  five years  prior  thereto, Mr.  Szollose  was a  freelance  art
director  for the  Caribiner Group, producers  of corporate  theater and related
promotional/entertainment events,  where  he  managed  a  team  of  artists  and
photographers  to  coordinate  film  shooting  and  art  preparation  under  the
direction of senior designers.
 
     James A. Favia  has been a  Director of  the Company since  July 1996.  Mr.
Favia  is  a  part-time  consultant  to  Donald  &  Co.  Securities,  Inc.,  the
representative of  the several  underwriters for  the Company's  initial  public
offering.  From November 1988  to June 1992,  Mr. Favia was  a principal of Shaw
Venture Partners,  a venture  capital fund.  From 1983  to 1988,  Mr. Favia  was
president  of Favia,  Hill & Associates,  a wholly owned  subsidiary of Chemical
Bank responsible for money  management for institutional  clients. From 1974  to
1983,  Mr. Favia was senior vice president,  Chemical Bank, and prior thereto he
was in charge of Chemical Bank's research department from 1965 to 1974. Prior to
1965, Mr. Favia was  a general partner  and research director  for Kuhn, Loeb  &
Company,  an international investment  bank. Mr. Favia has  a Master of Business
Administration degree in business administration from New York University and  a
Bachelor  of Arts degree in economics from Brooklyn College. Mr. Favia is also a
Director of Eastco Industrial Safety  Corp., a public company that  manufactures
industrial safety products.
 
     Dr.  Steven N. Goldstein has been a Director of the Company since 1996. Mr.
Goldstein has been Program Director, Inter-Agency and International (Networking)
Coordination Director of  Network Services  at the  National Science  Foundation
('NSF')  since June  1989 and  is responsible  for the  international networking
coordination in support of the communication needs of the United States research
and  education  community.  Dr.  Goldstein  has  directed  NSF's   International
Connections  Management  ('ICM')  project which,  in  the past  five  years, has
assisted in connecting approximately 20 countries to the Internet. Dr. Goldstein
has also  collaborated with  Japanese networkers  in the  formation of  academic
Internet service in Japan. Presently, Dr. Goldstein is also the U.S. coordinator
for   the   G-7   Global  Information   Society   initiative's   theme,  'Global
Interoperability of Broadband Networks,' under
 
                                       3
 

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<PAGE>

which he coordinates closely with Japan's high performance networking  projects.
Dr.  Goldstein has a Bachelor of Science  and Master degrees in Physics from the
Massachusetts Institute of Technology and a Doctorate degree in Engineering  and
Public Policy from Carnegie Mellon University. Dr. Goldstein is also a member of
the  Institute  of Electrical  and  Electronics Engineers,  the  Association for
Computing Machinery and the Internet Society.
 
                            OTHER EXECUTIVE OFFICERS
 
     Nelson C. Hunter, 48, has been Chief Financial Officer of the Company since
February  1997.  From  June  1996  to  February  1997,  he  was  an  independent
consultant.  From 1992 to June 1996, Mr.  Hunter served as Senior Vice President
and Chief Financial Officer to Gross, Townsend, Frank, Hoffman, Inc., ('GTFH') a
wholly owned subsidiary of Grey Advertising ('Grey') specializing in medical and
pharmaceutical matters. He served as Vice President and Chief Financial  Officer
of  GTFH from 1989 to  1992. Prior thereto, Mr.  Hunter was employed directly by
Grey as  a Vice  President and  Director  of Internal  Audit for  its  worldwide
operations.  He is  a member  of the  Institute of  Internal Auditors  and has a
Bachelor of Science degree from Niagara University.
 
                              DIRECTORS' MEETINGS
 
     The Board of  Directors met twice  during fiscal year  1996. Each  Director
attended  more than 75% of the combined number  of meetings of both the Board of
Directors and of any committees of the Board on which the Director served.
 
                      COMMITTEES OF THE BOARD OF DIRECTORS
 
     The Board of  Directors established  Audit and  Compensation Committees  on
July  22, 1996 and an Option Committee  on October 23, 1996. The Audit Committee
consists of Messrs.  Centner, Favia  and Goldstein,  the Compensation  Committee
consists  of  Messrs.  Centner, Favia  and  Goldstein and  the  Option Committee
consists of Messrs.  Favia and Goldstein.  The Audit Committee  did not meet  in
fiscal  1996. The Compensation Committee and Option Committee acted by unanimous
written consent in  lieu of a  meeting twice and  once, respectively, in  fiscal
1996.
 
     The  Audit Committee reviews and examines detailed reports of the Company's
independent public accountants; consults with the independent public accountants
regarding internal accounting  controls, audit results  and financial  reporting
procedures;  recommends  the engagement  and continuation  of engagement  of the
Company's independent  public  accountants;  and meets  with,  and  reviews  and
considers recommendations of, the independent public accountants.
 
     The Compensation Committee reviews the performance of senior management and
key  employees whose compensation is  the subject of review  and approval by the
Committee; periodically  reviews  and  recommends  to  the  Board  of  Directors
compensation   arrangements  for  senior  management   and  key  employees;  and
periodically  reviews  the  main  elements  of  and  administers  the  Company's
compensation  and benefit  programs, with  the exception  of the  Company's 1996
Stock Option Plan and 1997 Stock Incentive Plan (together, the 'Plans').
 
     The Option  Committee administers  the Plans  and, to  the extent  provided
thereby,  determines the persons to whom options are granted, the exercise price
thereof, the term and number of shares covered by each option grant and the type
of option  to  be granted.  In  addition,  the Option  Committee  exercises  all
discretionary power regarding the operation of the Plans.
 
                                       4
 

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<PAGE>

                             EXECUTIVE COMPENSATION
 
     The  following  table  sets forth  the  total annual  compensation  paid or
accrued by the Company for services in all capacities for Mr. Centner, the Chief
Executive Officer, and Mr. de Ganon,  President and Chief Operating Officer.  No
other  Executive Officer of  the Company who was  serving as such  at the end of
fiscal 1996 had aggregate compensation in excess of $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                 ANNUAL COMPENSATION(1)      LONG TERM COMPENSATION
                 NAME AND PRINCIPAL                            --------------------------    ----------------------
                      POSITION                         YEAR    SALARY ($)     BONUS ($)          OPTION AWARDS
- ----------------------------------------------------   ----    ----------    ------------    ----------------------
<S>                                                    <C>     <C>           <C>             <C>
David J. Centner, Chief Executive Officer...........   1996      84,000         29,000               18,750
Matthew G. de Ganon, President and Chief Operating
  Officer...........................................   1996      84,000         31,000               18,750
 </TABLE>
 
- ------------
 
(1) The value of perquisites and other personal benefits does not exceed 10%  of
    the Officer's salary.
 
EMPLOYMENT AGREEMENTS FOR EXECUTIVE OFFICERS
 
     David  J. Centner, Matthew G. de Ganon,  Bradley K. Szollose and Douglas E.
Cleek are each employed under employment agreements expiring December 31,  1998,
that  provide for base salaries of $117,500 for 1997 and $127,500 for 1998. Each
employment agreement also provides for a  bonus equal to 1.88% of the  Company's
pre-tax  income. Nelson C. Hunter, Chief Financial Officer, is employed pursuant
to a two-year  employment agreement,  effective February 18,  1997, pursuant  to
which he will receive a salary of $100,000 in the first year and $125,000 in the
second  year. Mr. Hunter has also been granted options to purchase 25,000 shares
of Common Stock  at an exercise  price of $7.00  per share and  will be  granted
options to acquire an additional 25,000 shares at an exercise price of $7.75 per
share. Mr. Hunter is also eligible to receive annual discretionary bonuses.
 
OPTION GRANTS IN FISCAL 1996
 
     The  following table  sets forth information  as to the  options granted to
Messrs. Centner and de Ganon in fiscal 1996.
 
<TABLE>
<CAPTION>
                                            NUMBER OF SECURITIES     % OF TOTAL OPTIONS
                                             UNDERLYING OPTIONS     GRANTED TO EMPLOYEES    EXERCISE PRICE    EXPIRATION
                  NAME                         GRANTED (#)(1)          IN FISCAL YEAR       PER SHARE ($)      DATE(3)
- -----------------------------------------   --------------------    --------------------    --------------    ----------
<S>                                         <C>                     <C>                     <C>               <C>
David J. Centner.........................          18,750                   13.8%                  (2)         01/16/01
Matthew G. de Ganon......................          18,750                   13.8%                  (2)         01/16/01
</TABLE>
 
- ------------
 
(1) These options to purchase shares of Common Stock were granted under the 1996
    Stock  Option  Plan  and  provide  for  vesting  in  20%  annual  increments
    commencing on January 16, 1996, the date of grant.
 
(2) These  options are exercisable in three  2,500 share increments at per share
    exercise prices of $1.75, $3.50 and $6.75.
 
(3) Options may terminate before their expiration dates if the optionee's status
    as an employee is terminated or upon the optionee's death.
 
OPTION EXERCISES AND YEAR-END VALUE TABLE
 
     The table set forth  below shows the value  of unexercised options held  on
December 31, 1996 by David J. Centner and Matthew G. de Ganon.

<TABLE>
<CAPTION>
                                                       VALUE OF UNEXERCISED
                                                           IN-THE-MONEY
                        NUMBER OF UNEXERCISED      OPTIONS HELD ON DECEMBER 31,
                     OPTIONS AT DECEMBER 31, 1996          1996 ($)(1)
                     ----------------------------  ----------------------------
        NAME         EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- -------------------- ------------  --------------  ------------  --------------
<S>                  <C>           <C>             <C>           <C>
David J. Centner....    7,500            11,250      18,750        28,125
Matthew G. de
  Ganon.............    7,500            11,250      18,750        28,125
</TABLE>
 
- ------------
 
(1) Based  on the closing price of the  Common Stock on December 31, 1996, which
    was $6.375.
 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Based on materials  provided to  the Company,  all forms  and reports  with
respect  to Directors  and Executive Officers  of the Company  were timely filed
with the Securities and Exchange Commission, with the exception of initial Forms
3 of Messrs. Goldstein and Favia, which  were deemed filed less than seven  days
past due.
 
                                       5
 

<PAGE>
<PAGE>
                       1997 STOCK INCENTIVE PLAN PROPOSAL
 
INTRODUCTION
 
     The  Company's Board  of Directors  has unanimously  adopted, submitted for
stockholder approval, and recommended that the stockholders approve a 1997 Stock
Incentive Plan (the '1997 Plan'). If the  proposed 1997 Plan is approved by  the
stockholders  at the Meeting, a total of  350,000 shares of Common Stock will be
issuable  upon  award  of  stock   options  ('Options')  or  restricted   shares
('Restricted  Shares'), or any combination  thereof (collectively, the 'Awards')
under the 1997 Plan.
 
DESCRIPTION OF THE 1997 PLAN
 
     The following description of the 1997 Plan is qualified in its entirety  by
reference  to the 1997 Plan, a copy of which is attached to this Proxy Statement
as Exhibit A and is incorporated by reference herein. Attention is  particularly
directed  to the description therein of the material terms and conditions of the
Options and  Restricted Shares.  A  capitalized term  used  herein that  is  not
defined shall have the meaning ascribed to in the 1997 Plan.
 
     All  employees (including  Officers and Directors)  of the  Company and its
Subsidiaries or  independent contractors  or consultants  shall be  eligible  to
participate  in the  1997 Plan.  The Option Committee  may grant  Awards to such
persons to purchase the number of shares as the Option Committee may determine.
 
     Options granted under the 1997 Plan  may either be Incentive Stock  Options
('ISOs')  pursuant  to  which the  recipient  receives certain  tax  benefits or
non-ISOs. The price at which shares may be purchased upon exercise of an  Option
shall  be fixed by the Option Committee and may be more than, less than or equal
to the fair  market value  of the  Common Stock  as of  the date  the Option  is
granted.  Subject to  the provisions  of the  1997 Plan  with respect  to death,
retirement and termination of employment, the  term of each Option shall be  for
such  period  as  the  Option  Committee shall  determine  as  set  forth  in an
applicable agreement.
 
     The method of payment of  the purchase price of  an Option, and the  amount
required  to  satisfy  applicable  federal,  state  and  local  withholding  tax
requirements, will be  determined by  the Option  Committee and  may consist  of
cash,  a check, a promissory note, whole shares of Common Stock already owned by
the optionee,  the withholding  of shares  of Common  Stock issuable  upon  such
exercise  of the Option, the delivery of a properly executed exercise notice and
irrevocable instructions to  a broker  to deliver  promptly to  the Company  the
amount  of  sale  or loan  proceeds  required  to pay  the  purchase  price, any
combination of the foregoing methods of payment or such other consideration  and
method  of payment  as may  be permitted  for the  issuance of  shares under the
Delaware General Corporation Law.
 
     At the time of  any Award of Restricted  Shares, the Option Committee  will
designate  a period of time which must elapse (the 'Restriction Period') and may
impose such  other restrictions,  terms and  conditions that  must be  fulfilled
before  the  Restricted  Shares will  become  vested. The  Option  Committee may
determine that (i)  Restricted Shares  will be issued  at the  beginning of  the
Restriction  Period,  in  which  case such  shares  will  constitute  issued and
outstanding  shares  of  Common  Stock  for  all  corporate  purposes,  or  (ii)
Restricted Shares will not be issued until the end of the Restriction Period, in
which case the holder will have none of the rights of a stockholder with respect
to the shares of Common Stock covered by such Award until such shares shall have
been issued to such holder at the end of the Restriction Period.
 
     If  a  holder's  employment  with  the Company  or  a  Subsidiary  shall be
terminated by the Company or such Subsidiary during the Restriction Period  with
respect  to any Restricted Shares,  or prior to the  exercise of any Option, for
cause, then (i) all Options held by such holder shall immediately terminate  and
(ii)  such holder's rights to all Restricted Shares, Retained Distributions, any
unpaid Dividend Equivalents and any cash awards shall be forfeited immediately.
 
     All shares available under  the 1997 Plan are  subject to adjustments  that
may be made for a merger, recapitalization, stock dividend, stock split or other
similar  change  affecting the  number of  outstanding  shares of  Common Stock.
Shares of  Common  Stock  that  are  subject to  any  Award  granted  under  the
 
                                       6
 

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<PAGE>

1997  Plan that expires, terminates or is annulled for any reason without having
been exercised and  any Award of  Restricted Shares that  is forfeited prior  to
becoming vested will return to the pool of such shares available for grant under
the 1997 Plan.
 
     The  Board of Directors may  at any time amend,  suspend or discontinue the
1997 Plan; provided,  however, that certain  amendments may not  be made by  the
Board  of Directors  without approval  of the  stockholders. Amendments  may not
alter an outstanding Option without the consent of the optionee.
 
     The Option Committee  may require in  an applicable agreement  that if  the
optionee  acquires any shares of Common Stock through the exercise of Options or
through the vesting  of Restricted  Shares granted  pursuant to  an Award,  then
prior  to selling any such shares, such holder must offer to sell such shares to
the Company at their fair market value pursuant to a right of first refusal.
 
     The obligations of  the Company with  respect to Awards  granted under  the
1997 Plan are subject to all applicable laws.
 
                                 DIRECTOR FEES
 
     Directors   who  are  employees  of   the  Company  receive  no  additional
compensation for services as Directors.  Directors not so employed are  entitled
to be reimbursed for expenses incurred in connection with meeting attendance. In
addition,  each of  the Company's two  non-employee Directors  have been granted
options to acquire 5,000 shares of Common Stock.
 
          RATIFICATION OF SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     Arthur  Andersen  LLP  has  served  as  the  Company's  independent  public
accountants  since December 31, 1995. The Board of Directors has selected Arthur
Andersen LLP to serve as the  independent public accountants of the Company  for
the  fiscal year ending December 31, 1997.  This selection will be submitted for
approval and  ratification  at the  Annual  Meeting. Representatives  of  Arthur
Andersen  LLP are  expected to  attend the  Annual Meeting.  They will  have the
opportunity to make a statement if they desire  to do so and are expected to  be
available to respond to appropriate questions.
 
                                 ANNUAL REPORT
 
     The  Annual Report to Stockholders (including financial statements) for the
fiscal year ended  December 31,  1996 is  mailed herewith  to all  stockholders.
COPIES  OF THE COMPANY'S FORM  10-KSB AS FILED WITH  THE SECURITIES AND EXCHANGE
COMMISSION MAY BE  OBTAINED, WITHOUT  CHARGE, BY  WRITTEN REQUEST  TO NELSON  C.
HUNTER, CHIEF FINANCIAL OFFICER.
 
                                 OTHER MATTERS
 
     Management  is not aware  of any matters  to come before  the Meeting which
will require the vote of stockholders other than those matters indicated in  the
Notice of Meeting and this Proxy Statement. However, if any other matter calling
for   stockholder  action  should  properly  come  before  the  Meeting  or  any
adjournments thereof, those persons named as proxies in the enclosed proxy  form
will vote thereon according to their best judgment.
 
                                       7
 

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<PAGE>

                ADVANCE NOTICE FOR STOCKHOLDER PROPOSALS FOR THE
                              1998 ANNUAL MEETING
 
     The Company's By-laws provide that in order for a stockholder to nominate a
candidate  for election as a director at an annual meeting of stockholders or to
propose business for consideration at such meeting, notice must be delivered  to
the  Secretary of the Company not less than  60 days nor more than 90 days prior
to the annual meeting; provided,  however, that in the  event that less than  70
days'  notice or prior public disclosure of the  date of the meeting is given or
made to stockholders, notice by the stockholder to be timely must be received no
later than the  close of business  on the 10th  day following the  day on  which
notice  of the date of  the meeting was mailed  or public disclosure thereof was
made, whichever occurs first. In addition, the regulations under the  Securities
Exchange  Act require stockholder proposals to  be received by the Company prior
to December 31,  1997. Accordingly,  stockholder proposals for  the 1998  Annual
Meeting  must be received in  writing by the Company  both (i) prior to December
31, 1997, and (ii) assuming a meeting date of April 30, 1998, and that not  less
than  70 days' notice or  prior public disclosure of  the meeting date is given,
between February 28, 1998,  and March 30,  1998, in order  to be considered  for
inclusion  in the  Company's proxy materials  for such  meeting. Any stockholder
desiring a copy of  the Company's By-laws will  be furnished one without  charge
upon written request to the Secretary.
 
                                          By Order of the Board of Directors

                                          BRADLEY K. SZOLLOSE
                                          Secretary
 
New York, New York
April, 30, 1997
 
                                       8



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<PAGE>
                                                                       EXHIBIT A
 
                                K2 DESIGN, INC.
                           1997 STOCK INCENTIVE PLAN
                                   ARTICLE I
                           PURPOSE AND EFFECTIVENESS
 
     1.1  Purpose. The purpose of the K2  Design, Inc. 1997 Stock Incentive Plan
(the 'Plan') is to  promote the success  of K2 Design,  Inc. (the 'Company')  by
providing  a  method  whereby (i)  eligible  employees  of the  Company  and its
Subsidiaries and (ii) independent contractors and consultants providing services
to the Company or  its Subsidiaries may be  awarded additional remuneration  for
services  rendered and  encouraged to  invest in  capital stock  of the Company,
thereby increasing  their  proprietary  interest in  the  Company's  businesses,
encouraging them to remain in the employ of the Company or its Subsidiaries, and
increasing  their personal interest in the continued success and progress of the
Company or its Subsidiaries. The Plan is also intended to aid (i) in  attracting
persons  of exceptional ability to become  officers and employees of the Company
and its  Subsidiaries and  (ii)  inducing independent  contractors to  agree  to
provide services to the Company.
 
     1.2  Effective Date.  The Plan  shall be  subject to,  and become effective
upon, the approval by the affirmative vote of the holders of at least a majority
of the outstanding shares of capital stock of the Company.
 
                                   ARTICLE II
                                  DEFINITIONS
 
     2.1 Certain Defined Terms. Capitalized  terms not defined elsewhere in  the
Plan shall have the following meanings (whether used in the singular or plural):
 
          'Affiliate'  of  the Company  means  any corporation,  partnership, or
     other business association  that, directly  or indirectly,  through one  or
     more intermediaries, controls, is controlled by, or is under common control
     with the Company.
 
          'Agreement'  means  a  stock  option  agreement  or  restricted shares
     agreement, or  an  agreement  evidencing  more  than  one  type  of  Award,
     specified  in Section  10.5, as any  such Agreement may  be supplemented or
     amended from time to time.
 
          'Approved Transaction' means any transaction  in which the Board  (or,
     if  approval  of  the  Board  is  not required  as  a  matter  of  law, the
     stockholders of the Company) shall approve (i) any consolidation or  merger
     of  the Company,  or binding  share exchange,  pursuant to  which shares of
     Common Stock would  be changed  or converted  into or  exchanged for  cash,
     securities  or other property, other than any such transaction in which the
     common stockholders of  the Company immediately  prior to such  transaction
     have  the same proportionate  ownership of the common  stock of, and voting
     power with respect  to, the  surviving corporation  immediately after  such
     transaction,  (ii) any merger,  consolidation or binding  share exchange to
     which the Company  is a  party as  a result of  which the  persons who  are
     common stockholders of the Company immediately prior thereto have less than
     a majority of the combined voting power of the outstanding capital stock of
     the  Company ordinarily (and  apart from the  rights accruing under special
     circumstances) having  the  right to  vote  in the  election  of  directors
     immediately following such merger, consolidation or binding share exchange,
     (iii)  the  adoption  of  any  plan  or  proposal  for  the  liquidation or
     dissolution of the  Company, or  (iv) any  sale, lease,  exchange or  other
     transfer  (in one transaction or a  series of related transactions) of all,
     or substantially all, of the assets of the Company.
 
          'Award' means a grant of Options or Restricted Shares under this Plan.
 
          'Board' means the Board of Directors of the Company.
 
          'Code' means the Internal Revenue Code  of 1986, as amended from  time
     to  time, or  any successor statute  or statutes thereto.  Reference to any
     specific Code section shall include any successor section.
 
                                       9
 

<PAGE>
<PAGE>

          'Committee' means the  committee of  the Board  appointed pursuant  to
     Section 3.1 to administer the Plan.
 
          'Common  Stock' means the  Common Stock, $.01 par  value per share, of
     the Company.
 
          'Company' means K2 Design, Inc., a Delaware corporation.
 
          'Disability' means the inability to engage in any substantial  gainful
     activity  by  reason  of  any  medically  determinable  physical  or mental
     impairment which can be expected to result in death or which has lasted  or
     can be expected to last for a continuous period of not less than 12 months.
 
          'Dividend  Equivalents' means, with respect to Restricted Shares to be
     issued at the end of the Restriction Period, to the extent specified by the
     Committee only, an amount  equal to all  dividends and other  distributions
     (or  the economic equivalent thereof) which  are payable to stockholders of
     record during the Restriction Period on  a like number of shares of  Common
     Stock.
 
          'Domestic relations order' means a domestic relations order as defined
     by  the Code or Title I of  the Employee Retirement Income Security Act, or
     the rules thereunder.
 
          'Effective Date' means the  date on which  the Plan becomes  effective
     pursuant to Section 1.2.
 
          'Equity  security' shall  have the  meaning ascribed  to such  term in
     Section 3(a)(11) of the Exchange Act,  and an equity security of an  issuer
     shall have the meaning ascribed thereto in Rule 16a-1 promulgated under the
     Exchange Act, or any successor Rule.
 
          'Exchange  Act' means the Securities Exchange  Act of 1934, as amended
     from time to time, or any successor statute or statutes thereto.  Reference
     to any specific Exchange Act section shall include any successor section.
 
          'Fair  Market Value' of a  share of the Common  Stock on any day means
     the last sale price (or, if no last sale price is reported, the average  of
     the  high bid and low asked prices) for a share of Common Stock on such day
     (or, if such day is not a  trading day, on the next preceding trading  day)
     as  reported on  NASDAQ or,  if not  reported on  NASDAQ, as  quoted by the
     National Quotation Bureau Incorporated, or if the Common Stock is listed on
     an exchange, on the principal exchange on which the Common Stock is listed.
     If for any  day the Fair  Market Value of  a share of  Common Stock is  not
     determinable  by any of the foregoing means, then the Fair Market Value for
     such day shall be determined in good faith by the Committee on the basis of
     such  quotations   and  other   considerations  as   the  Committee   deems
     appropriate.
 
          'Holder'  means  an employee  of  the Company  or  a Subsidiary  or an
     independent contractor or consultant who  has received an Award under  this
     Plan.
 
          'Incentive Stock Option' means a stock option granted under Article VI
     which  is intended to  be an incentive  stock option within  the meaning of
     Section 422 of the Code.
 
          'NASDAQ' means the Nasdaq Stock Market.
 
          'Nonqualified Stock Option' means a stock option granted under Article
     VI that is designated a nonqualified stock option.
 
          'Option' means  any  Incentive  Stock  Option  or  Nonqualified  Stock
     Option.
 
          'Plan' has the meaning ascribed thereto in Section 1.1.
 
          'Restricted  Shares'  means shares  of Common  Stock  or the  right to
     receive shares of  Common Stock, as  the case may  be, awarded pursuant  to
     Article VIII.
 
          'Restriction  Period' means a period of  time beginning on the date of
     each award of Restricted Shares and ending on the Vesting Date with respect
     to such Award.
 
          'Retained Distribution' has  the meaning ascribed  thereto in  Section
     8.3.
 
          'Rule  16b-3' means Rule 16b-3 promulgated  under the Exchange Act, or
     any successor Rule. References  to paragraphs of  Rule 16b-3 shall  include
     the comparable provisions of any successor Rule.
 
          'Subsidiary' of the Company means any present or future subsidiary (as
     defined  in Section  424(f) of  the Code)  of the  Company or  any business
     entity in which the Company owns directly or
 
                                       10
 

<PAGE>
<PAGE>

     indirectly, 50% or  more of the  voting, capital or  profits interests.  An
     entity  shall be deemed  a subsidiary of  the Company for  purposes of this
     definition only  for such  periods as  the requisite  ownership or  control
     relationship is maintained.
 
          'Vesting Date' with respect to any Restricted Shares awarded hereunder
     means  the date on  which such Restricted  Shares cease to  be subject to a
     risk of forfeiture, as designated in  or determined in accordance with  the
     Agreement  with  respect to  such award  of  Restricted Shares  pursuant to
     Article VIII. If more than one Vesting  Date is designated for an award  of
     Restricted  Shares, references in the Plan to  a Vesting Date in respect of
     such Award shall be  deemed to refer  to each party of  such Award and  the
     Vesting Date of such part.
 
                                  ARTICLE III
                                 ADMINISTRATION
 
     3.1  Committee. The Plan  shall be administered by  the Option Committee of
the Board unless a different committee is appointed by the Board. The  Committee
shall  be comprised of not less than two persons. The Committee shall select one
of its members as  its chairman and  shall hold its meetings  at such times  and
places  as it shall deem advisable. A majority of its members shall constitute a
quorum and all determinations shall  be made by a  majority of such quorum.  Any
determination reduced to writing and signed by all of the members shall be fully
as  effective as if it had been made by a majority vote at a meeting duly called
and held.
 
     3.2 Powers. The Committee shall have  full power and authority to grant  to
eligible  persons Options under Article VI  of the Plan and/or Restricted Shares
under Article VIII  of the Plan,  to determine the  terms and conditions  (which
need  not be identical) of all Awards so granted, to interpret the provisions of
the Plan and any  Agreements relating to  Awards granted under  the Plan and  to
supervise  the administration of the Plan. The  Committee in making an Award may
provide for the granting or  issuance of additional, replacement or  alternative
Awards  upon the occurrence  of specified events, including  the exercise of the
original Award. The  Committee shall  have sole  authority in  the selection  of
persons to whom Awards may be granted under the Plan and in the determination of
the  timing, pricing and amount  of any such Award,  subject only to the express
provisions of the Plan.  In making determinations  hereunder, the Committee  may
take  into  account  the  nature  of the  services  rendered  by  the respective
employees, independent contractors and consultants, their present and  potential
contributions  to the success of the Company and its Subsidiaries and such other
factors as the Committee in its discretion deems relevant.
 
     3.3 Interpretation. The Committee is authorized, subject to the  provisions
of  the Plan, to establish,  amend and rescind such  rules and regulations as it
deems necessary or advisable  for the proper administration  of the Plan and  to
take such other action in connection with or in relation to the Plan as it deems
necessary  or advisable. Each action and determination made or taken pursuant to
the Plan by the Committee, including  any interpretation or construction of  the
Plan,  shall be final and  conclusive for all purposes  and upon all persons. No
member of the Committee shall be liable for any action or determination made  or
taken by him or the Committee in good faith with respect to the Plan.
 
                                   ARTICLE IV
                           SHARES SUBJECT TO THE PLAN
 
     4.1  Number of Shares.  Subject to the  provisions of this  Article IV, the
maximum number of shares  of Common Stock  with respect to  which Awards may  be
granted  during the term of  the Plan shall be  350,000 shares. Shares of Common
Stock will be  made available  from the authorized  but unissued  shares of  the
Company.  The shares of Common Stock subject  to (i) any Award granted under the
Plan that shall expire, terminate or  be annulled for any reason without  having
been  exercised (or considered to have been  exercised as provided in Section 7)
and (ii)  any  award of  Restricted  Shares that  shall  be forfeited  prior  to
becoming  vested (provided that the Holder  received no benefits of ownership of
such Restricted Shares other than voting rights and the accumulation of Retained
Distributions and  unpaid Dividend  Equivalents  that are  likewise  forfeited),
shall again be available for purposes of the Plan.
 
                                       11
 

<PAGE>
<PAGE>

     4.2 Adjustments. If the Company subdivides its outstanding shares of Common
Stock  into a greater number of shares of Common Stock (by stock dividend, stock
split, reclassification  or otherwise)  or combines  its outstanding  shares  of
Common  Stock into a similar number of  shares of Common Stock (by reverse stock
split, reclassification or otherwise), or  if the Committee determines that  any
stock dividend, extraordinary cash dividend, reclassification, recapitalization,
reorganization, split-up, spin-off, combination, exchange of shares, warrants or
rights  offering  to  purchase Common  Stock  or other  similar  corporate event
(including mergers or consolidations other than those which constitute  Approved
Transactions)  affects the Common  Stock such that an  adjustment is required in
order to  preserve  the benefits  or  potential  benefits intended  to  be  made
available  under this Plan, then the Committee shall, in its sole discretion and
in such manner as  the Committee may deem  equitable and appropriate, make  such
adjustments  to any or all of (i) the number and kind of shares which thereafter
may be awarded, optioned or otherwise made subject to the benefits  contemplated
by  the Plan; (ii) the number and  kind of shares subject to outstanding Awards;
and (iii) the purchase or exercise price  with respect to any of the  foregoing,
provided,  however, that the number of shares  subject to any Award shall always
be a whole number. The Committee may, if deemed appropriate, provide for a  cash
payment  to  any Holder  of  an Award  in  connection with  any  adjustment made
pursuant to this Section 4.2.
 
                                   ARTICLE V
                                  ELIGIBILITY
 
     5.1 General. The persons who shall  be eligible to participate in the  Plan
and to receive Awards under the Plan shall be such employees (including officers
and directors) of the Company and its Subsidiaries or independent contractors or
consultants  as the  Committee shall  select. Awards  may be  made to employees,
independent contractors or consultants who hold  or have held Awards under  this
Plan  or any similar or other awards under  any other plan of the Company or any
of its Affiliates.
 
                                   ARTICLE VI
                                 STOCK OPTIONS
 
     6.1 Grant of Options. Subject to the limitations of the Plan, the Committee
shall designate from time to time those eligible persons to be granted  Options,
the  time when each Option shall be granted to such eligible persons, the number
of shares subject  to such  Option, whether such  Option is  an Incentive  Stock
Option  or a Nonqualified Stock Option and, subject to Section 6.2, the purchase
price of the shares of Common Stock subject to such Option. Subject to the other
provisions of the Plan, the same person may receive Incentive Stock Options  and
Nonqualified  Stock Options at the same time and pursuant to the same Agreement,
provided that Incentive Stock Options and Nonqualified Stock Options are clearly
designated as such.
 
     6.2 Option Price. The price at which shares may be purchased upon  exercise
of  an Option shall be fixed by the Committee and may be more than, less than or
equal to the Fair Market Value of the Common Stock as of the date the Option  is
granted.
 
     6.3  Term of Options. Subject to the provisions of the Plan with respect to
death, retirement and termination of employment,  the term of each Option  shall
be  for  such  period as  the  Committee shall  determine  as set  forth  in the
applicable Agreement.
 
     6.4 Exercise of Options. An Option granted under the Plan shall become (and
remain) exercisable during the term of the Option to the extent provided in  the
applicable Agreement and this Plan and, unless the Agreement otherwise provides,
may be exercised to the extent exercisable, in whole or in part, at any time and
from  time to time during  such term; provided, however,  that subsequent to the
grant of an Option,  the Committee, at any  time before complete termination  of
such  Option,  may accelerate  the time  or times  at which  such Option  may be
exercised in whole or in part (without reducing the term of such Option).
 
     6.5 Manner of Exercise.
 
          (a) Form of Payment. An Option shall be exercised by written notice to
     the Company upon such terms and conditions as the Agreement may provide and
     in accordance with such other
 
                                       12
 

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<PAGE>

     procedures for the exercise of Options as the Committee may establish  from
     time  to time. The method  or methods of payment  of the purchase price for
     the shares to be purchased  upon exercise of an  Option and of any  amounts
     required  by Section  10.10 shall  be determined  by the  Committee and may
     consist of (i) cash, (ii) check,  (iii) promissory note, (iv) whole  shares
     of  Common Stock already owned by the Holder, (v) the withholding of shares
     of Common  Stock  issuable upon  such  exercise  of the  Option,  (vi)  the
     delivery, together with a properly executed exercise notice, of irrevocable
     instructions  to a broker to deliver promptly  to the Company the amount of
     sale or  loan  proceeds required  to  pay  the purchase  price,  (vii)  any
     combination   of  the   foregoing  methods   of  payment,   or  such  other
     consideration and method of payment as may be permitted for the issuance of
     shares under the Delaware General Corporation Law. The permitted method  or
     methods  of payment of the  amounts payable upon exercise  of an Option, if
     other than in cash, shall be set forth in the applicable Agreement and  may
     be  subject to such conditions as  the Committee deems appropriate. Without
     limiting the generality of the foregoing, if a Holder is permitted to elect
     to have shares of Common Stock issuable upon exercise of an Option withheld
     to pay all  or any  part of  the amounts  payable in  connection with  such
     exercise,  then the Committee shall have  the sole discretion to approve or
     disapprove such  election, which  approval or  disapproval shall  be  given
     after such election is made.
 
          (b)  Value of Shares.  Shares of Common Stock  delivered in payment of
     all or any part of the amounts  payable in connection with the exercise  of
     an  Option, and shares of Common Stock  withheld for such payment, shall be
     valued for such purpose at their Fair Market Value as of the exercise date.
     Notwithstanding the  foregoing, if  a  Holder who  is  permitted to  do  so
     pursuant  to the applicable Agreement elects to have shares of Common Stock
     issuable upon exercise of an Option withheld in payment of all or any  part
     of  the amounts payable in connection with  the exercise of such Option and
     if, in  order  to meet  the  exemptive  requirements of  Rule  16b-3,  such
     election  is  made during  a window  period  determined in  accordance with
     paragraph (e)(3) of such Rule (or is made prior thereto to become effective
     during such  window period),  then  for purposes  of determining  the  Fair
     Market  Value of  the shares of  Common Stock withheld,  such Option (other
     than an Incentive Stock Option) shall  be deemed to have been exercised  on
     the  day during such window period on  which the highest reported last sale
     price of a share  of Common Stock  as reported on  NASDAQ occurred and  the
     Fair  Market  Value of  such  shares shall  be  deemed to  be  such highest
     reported last sale price.
 
          (c) Issuance of Shares. The Company  shall effect the transfer of  the
     shares  of Common Stock  purchased under the Option  as soon as practicable
     after the  exercise thereof  and  payment in  full  of the  purchase  price
     therefor  and  of  any amounts  required  by  Section 10.10,  and  within a
     reasonable time thereafter such transfer shall be evidenced on the books of
     the Company. No Holder or other person exercising an Option shall have  any
     of  the rights of  a stockholder of  the Company with  respect to shares of
     Common Stock subject to an Option granted under the Plan until due exercise
     and full  payment has  been made.  No  adjustment shall  be made  for  cash
     dividends or other rights for which the record date is prior to the date of
     such due exercise and full payment.
 
     6.6  Nontransferability. Unless  otherwise determined by  the Committee and
provided in the applicable  Agreement, Options shall  not be transferable  other
than  by will or the laws of descent  and distribution or pursuant to a domestic
relations order  and,  except  as  otherwise required  pursuant  to  a  domestic
relations  order, Options  may be  exercised during  the lifetime  of the Holder
thereof  only  by   such  Holder   (or  his   or  her   court  appointed   legal
representative).
 
                                  ARTICLE VII
                             INTENTIONALLY OMITTED
 
                                  ARTICLE VIII
                               RESTRICTED SHARES
 
     8.1  Grant. Subject  to the  limitations of  the Plan,  the Committee shall
designate those  eligible persons  to be  granted awards  of Restricted  Shares,
shall  determine the time when each such  Award shall be granted, whether shares
of  Common   Stock   covered   by   awards  of   Restricted   Shares   will   be
 
                                       13
 

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<PAGE>

issued  at  the beginning  or  the end  of  the Restriction  Period  and whether
Dividend Equivalents will  be paid during  the Restriction Period  in the  event
shares  of the  Common Stock  are to  be issued  at the  end of  the Restriction
Period, and shall designate (or set forth the basis for determining) the Vesting
Date or Vesting  Dates for  each award of  Restricted Shares  and may  prescribe
other  restrictions,  terms and  conditions applicable  to  the vesting  of such
Restricted Shares in addition to those provided in the Plan. The Committee shall
determine the price, if any, to be paid by the Holder for the Restricted Shares;
provided, however, that the issuance of  Restricted Shares shall be made for  at
least the minimum consideration necessary to permit such Restricted Shares to be
deemed  fully paid and  nonassessable. All determinations  made by the Committee
pursuant to this Section 8.1 shall be specified in the Agreement.
 
     8.2 Issuance of Restricted Shares  at Beginning of the Restriction  Period.
If shares of Common Stock are issued at the beginning of the Restriction Period,
the  stock certificate or certificates representing such Restricted Shares shall
be registered in the  name of the  Holder to whom  such Restricted Shares  shall
have  been awarded. During the Restriction Period, certificates representing the
Restricted Shares and any  securities constituting Retained Distributions  shall
bear  a restrictive legend to the effect that ownership of the Restricted Shares
(and such Retained Distributions), and  the enjoyment of all rights  appurtenant
thereto,  are subject to the restrictions,  terms and conditions provided in the
Plan and the applicable Agreement. Such certificates shall remain in the custody
of the Company and  the Holder shall  deposit with the  Company stock powers  or
other  instruments  of  assignment, each  endorsed  in  blank, so  as  to permit
retransfer to the Company of all or any portion of the Restricted Shares and any
securities constituting  Retained  Distributions  that  shall  be  forfeited  or
otherwise  not  become vested  in accordance  with the  Plan and  the applicable
Agreement.
 
     8.3  Restrictions.  Restricted  Shares  issued  at  the  beginning  of  the
Restriction  Period  shall constitute  issued and  outstanding shares  of Common
Stock for all corporate purposes.  The Holder will have  the right to vote  such
Restricted  Shares, to receive  and retain such  dividends and distributions, as
the Committee may in its sole discretion designate, paid or distributed on  such
Restricted  Shares and to exercise all other  rights, powers and privileges of a
Holder of Common Stock with respect to such Restricted Shares; except, that  (a)
the  Holder  will  not be  entitled  to  delivery of  the  stock  certificate or
certificates representing such  Restricted Shares until  the Restriction  Period
shall  have  expired  and unless  all  other vesting  requirements  with respect
thereto shall have been fulfilled or waived; (b) the Company will retain custody
of the  stock certificate  or certificates  representing the  Restricted  Shares
during  the Restriction Period as  provided in Section 8.2;  (c) other than such
dividends and  distributions  as  the  Committee  may  in  its  sole  discretion
designate,  the  Company will  retain  custody of  all  distributions ('Retained
Distributions') made or declared with respect to the Restricted Shares (and such
Retained Distributions  will be  subject  to the  same restrictions,  terms  and
vesting  and other conditions as are  applicable to the Restricted Shares) until
such time, if ever, as the Restricted Shares with respect to which such Retained
Distributions shall have been made, paid  or declared shall have become  vested,
and  such Retained Distributions shall  not bear interest or  be segregated in a
separate account;  (d)  the  Holder  may not  sell,  assign,  transfer,  pledge,
exchange,  encumber  or  dispose  of  the  Restricted  Shares  or  any  Retained
Distributions or his interest in any of them during the Restriction Period;  and
(e)  a breach of any  restrictions, terms or conditions  provided in the Plan or
established by the Committee with respect  to any Restricted Shares or  Retained
Distributions will cause a forfeiture of such Restricted Shares and any Retained
Distributions with respect thereto.
 
     8.4  Issuance of Stock at End  of the Restriction Period. Restricted Shares
issued at the  end of  the Restriction Period  shall not  constitute issued  and
outstanding  shares of  Common Stock and  the Holder  shall not have  any of the
rights of a stockholder with  respect to the shares  of Common Stock covered  by
such  an award of Restricted  Shares, in each case  until such shares shall have
been transferred to the Holder at the  end of the Restriction Period. If and  to
the  extent that  shares of  Common Stock  are to  be issued  at the  end of the
Restriction Period, the Holder shall be entitled to receive Dividend Equivalents
with respect to the shares of Common Stock covered thereby either (i) during the
Restriction Period, or (ii) in accordance with the rules applicable to  Retained
Distributions, as the Committee may specify in the Agreement.
 
                                       14
 

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<PAGE>

     8.5  Cash Awards.  In connection  with any  award of  Restricted Shares, an
Agreement may provide for  the payment of  a cash amount to  the Holder of  such
Restricted  Shares at  any time after  such Restricted Shares  shall have become
vested. Such cash  awards shall be  payable in accordance  with such  additional
restrictions,  terms and conditions  as shall be prescribed  by the Committee in
the Agreement and shall be in addition to any other salary, incentive, bonus  or
other  compensation payments  which such Holder  shall be  otherwise entitled or
eligible to receive from the Company.
 
     8.6 Completion of Restriction Period. On  the Vesting Date with respect  to
each  award of Restricted  Shares, and the satisfaction  of any other applicable
restrictions, terms and  conditions (a) all  or the applicable  portion of  such
Restricted  Shares shall become  vested, (b) any  Retained Distributions and any
unpaid Dividend Equivalents with respect to such Restricted Shares shall  become
vested  to  the extent  that the  Restricted Shares  related thereto  shall have
become vested and (c) any cash award  to be received by the Holder with  respect
to such Restricted Shares shall become payable, all in accordance with the terms
of  the applicable Agreement. Any such Restricted Shares, Retained Distributions
and any  unpaid Dividend  Equivalents  that shall  not  become vested  shall  be
forfeited  to the Company  and the Holder  shall not thereafter  have any rights
(including dividend and voting rights)  with respect to such Restricted  Shares,
Retained  Distributions and any unpaid Dividend Equivalents that shall have been
so forfeited. The Committee may, in its discretion, provide that the delivery of
any Restricted Shares,  Retained Distributions and  unpaid Dividend  Equivalents
that  shall have become vested,  and payment of any  cash awards that shall have
become payable, shall be deferred until such date or dates as the recipient  may
elect.  Any election of a recipient pursuant  to the preceding sentence shall be
filed  in  writing  with  the  Committee  in  accordance  with  such  rules  and
regulations,  including any deadline for the making  of such an election, as the
Committee may provide.
 
                                   ARTICLE IX
                             INTENTIONALLY OMITTED
 
                                   ARTICLE X
                               GENERAL PROVISIONS
 
     10.1 Acceleration of Options and Restricted Shares.
 
          (a) Death or Disability. If  a Holder's employment shall terminate  by
     reason of death or Disability, notwithstanding any contrary waiting period,
     installment period, vesting schedule or Restriction Period in any Agreement
     or  in the Plan, unless the applicable Agreement provides otherwise: (i) in
     the case of an Option, each outstanding Option granted under the Plan shall
     immediately become exercisable in full  in respect of the aggregate  number
     of  shares covered thereby; and (ii) in  the case of Restricted Shares, the
     Restriction Period applicable to each such Award of Restricted Shares shall
     be deemed  to have  expired and  all such  Restricted Shares,  any  related
     Retained  Distributions and  any unpaid  Dividend Equivalents  shall become
     vested and any cash  amounts payable pursuant  to the applicable  Agreement
     shall be adjusted in such manner as may be provided in the Agreement.
 
          (b)  Approved Transactions. In the  event of any Approved Transaction,
     notwithstanding any contrary  waiting period,  installment period,  vesting
     schedule  or Restriction Period in any Agreement or in the Plan, unless the
     applicable Agreement provides otherwise: (i) in the case of an Option  each
     such  outstanding Option granted under the Plan shall become exercisable in
     full in respect of the aggregate number of shares covered thereby; and (ii)
     in the case of Restricted Shares, the Restriction Period applicable to each
     such award of  Restricted Shares shall  be deemed to  have expired and  all
     such  Restricted Shares, any related  Retained Distributions and any unpaid
     Dividend Equivalents  shall  become vested  and  any cash  amounts  payable
     pursuant  to the applicable  Agreement shall be adjusted  in such manner as
     may be provided in the Agreement,  provided, however, that any Options  not
     theretofore  exercised shall  terminate upon  consummation of  the Approved
     Transaction. Notwithstanding the  foregoing, unless  otherwise provided  in
     the  applicable Agreement, the Committee  may, in its discretion, determine
     that any or all outstanding Awards of any or all types granted pursuant  to
     the  Plan will not  vest or become  exercisable on an  accelerated basis in
     connection with an Approved  Transaction and/or will  not terminate if  not
 
                                       15
 

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<PAGE>

     exercised  prior to consummation of the  Approved Transaction, if the Board
     or the surviving or acquiring corporation,  as the case may be, shall  have
     taken, or made effective provision for the taking of, such action as in the
     opinion  of the Committee is equitable  and appropriate to substitute a new
     Award for such Award or to assume such Award and in order to make such  new
     or  assumed Award, as nearly  as may be practicable,  equivalent to the old
     Award  (before  giving  effect  to  any  acceleration  of  the  vesting  or
     exercisability thereof), taking into account, to the extent applicable, the
     kind  and amount of securities, cash or  other assets into or for which the
     Common Stock may be changed, converted or exchanged in connection with  the
     Approved Transaction.
 
          10.2 Termination of Employment.
 
          (a)  General. If  a Holder's employment  shall terminate  prior to the
     complete exercise of an Option (or deemed exercise thereof, as provided  in
     Section  7.2)  or  during  the  Restriction  Period  with  respect  to  any
     Restricted Shares, then  such Option shall  thereafter be exercisable,  and
     the   Holder's  rights   to  any   unvested  Restricted   Shares,  Retained
     Distributions,  unpaid  Dividend   Equivalents  and   cash  amounts   shall
     thereafter  vest solely to the extent provided in the applicable Agreement;
     provided, however, that (i) no Option may be exercised after the  scheduled
     expiration  date  thereof; (ii)  if the  Holder's employment  terminates by
     reason of death or  Disability, the Option shall  remain exercisable for  a
     period  of at least one year following such termination (but not later than
     the scheduled expiration of such Option); and (iii) any termination by  the
     Company  for cause  will be  treated in  accordance with  the provisions of
     Section 10.2(b).
 
          (b) Termination by Company  for Cause. If  a Holder's employment  with
     the  Company or  a Subsidiary  shall be terminated  by the  Company or such
     Subsidiary during the  Restriction Period  with respect  to any  Restricted
     Shares,  or  prior to  the exercise  of  any Option,  for cause  (for these
     purposes, cause shall have the  meaning ascribed thereto in any  employment
     agreement to which such Holder is a party or, in the absence thereof, shall
     include  but not be limited  to, insubordination, dishonesty, incompetence,
     moral turpitude, other misconduct of any kind or the refusal to perform his
     duties  and  responsibilities  for  any   reason  other  than  illness   or
     incapacity;  provided, however, that  if such termination  occurs within 12
     months after an Approved Transaction, termination for cause shall mean only
     a felony conviction for fraud, misappropriation or embezzlement), then  (i)
     all  Options held by such Holder  shall immediately terminate and (ii) such
     Holder's rights  to  all  Restricted Shares,  Retained  Distributions,  any
     unpaid  Dividend  Equivalents  and  any  cash  awards  shall  be  forfeited
     immediately.
 
          (c) Miscellaneous. The Committee may determine whether any given leave
     of absence constitutes a termination of employment; provided, however, that
     for purposes of the Plan (i) a leave of absence, duly authorized in writing
     by the Company for military service  or sickness, or for any other  purpose
     approved  by the  Company if the  period of  such leave does  not exceed 90
     days, and (ii) a leave of absence in excess of 90 days, duly authorized  in
     writing  by the Company,  provided the employee's  right to reemployment is
     guaranteed either by statute or contract, shall not be deemed a termination
     of employment. Awards  made under  the Plan shall  not be  affected by  any
     change  of employment so long as the  Holder continues to be an employee of
     the Company or any Subsidiary.
 
     10.3 Right of  Company to  Terminate Employment. Nothing  contained in  the
Plan or in any Award, and no action of the Company or the Committee with respect
thereto,  shall confer  or be  construed to  confer on  any Holder  any right to
continue in the employ of the Company or any of its Subsidiaries or interfere in
any way  with  the  right of  the  Company  or a  Subsidiary  to  terminate  the
employment  of the Holder at any time,  with or without cause; subject, however,
to the provisions of any employment agreement between the Holder and the Company
or any Subsidiary.
 
     10.4 Nonalienation of Benefits. No right or benefit under the Plan shall be
subject  to  alienation,  sale,  assignment,  hypothecation,  pledge,  exchange,
transfer,  encumbrance or  charge, and  any attempt  to alienate,  sell, assign,
hypothecate, pledge, exchange, transfer,  encumber or charge  the same shall  be
void. No right or benefit hereunder shall in any manner be liable for or subject
to  the debts, contracts,  liabilities or torts  of the person  entitled to such
benefits.
 
                                       16
 

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<PAGE>

     10.5 Written Agreement.  Each grant of  an Option under  the Plan shall  be
evidenced  by a stock option agreement which shall designate the Options granted
thereunder as Incentive Stock  Options or Nonqualified  Stock Options; and  each
award  of Restricted Shares shall be evidenced by a restricted shares agreement,
each in such form and containing such terms and provisions not inconsistent with
the provisions of the  Plan as the  Committee from time  to time shall  approve;
provided,  however, that  if more  than one type  of Award  is made  to the same
Holder, such Awards  may be evidenced  by a single  agreement with such  Holder.
Each  grantee of an  Option or Restricted  Shares shall be  notified promptly of
such grant and a written agreement  shall be promptly executed and delivered  by
the  Company and the grantee, provided that, in the discretion of the Committee,
such grant  of Options  or Restricted  Shares shall  terminate if  such  written
agreement  is not signed by such grantee  (or his attorney) and delivered to the
Company within 60  days after the  date the Committee  approved such grant.  Any
such  written agreement may contain (but shall  not be required to contain) such
provisions as the  Committee deems appropriate  (i) to ensure  that the  penalty
provisions  of Section  4999 of  the Code will  not apply  to any  stock or cash
received by the Holder from the Company, or (ii) to provide cash payments to the
Holder to mitigate the  impact of such penalty  provisions upon the Holder.  Any
such  agreement may be supplemented or amended  from time to time as approved by
the Committee as contemplated by Section 10.8(b).
 
     10.6 Designation  of Beneficiaries.  Each person  who shall  be granted  an
Award under the Plan may designate a beneficiary or beneficiaries and may change
such  designation  from  time  to  time  by  filing  a  written  designation  of
beneficiary or beneficiaries with  the Committee on a  form to be prescribed  by
it,  provided that no such designation shall  be effective unless so filed prior
to the death of such person.
 
     10.7 Right of First Refusal. The Agreements may contain such provisions  as
the  Committee shall determine to the effect that if a Holder elects to sell all
or any shares of Common Stock that such Holder acquired upon the exercise of  an
Option  or upon the  vesting of Restricted  Shares awarded under  the Plan, then
such Holder  shall not  sell such  shares unless  such Holder  shall have  first
offered  in writing to sell such shares to the Company at Fair Market Value on a
date specified in such offer (which date  shall be at least three business  days
and  not more than ten  business days following the date  of such offer). In any
such event, certificates representing shares issued upon exercise of Options  or
and  the vesting  of Restricted  Shares shall bear  a restrictive  legend to the
effect that  transferability of  such  shares are  subject to  the  restrictions
contained in the Plan and the applicable Agreement and the Company may cause the
transfer  agent for the Common Stock to place a stop transfer order with respect
to such shares.
 
     10.8 Termination and Amendment.
 
          (a) General. Unless the Plan shall theretofore have been terminated as
     hereinafter provided, no Awards may be made under the Plan on or after  the
     tenth  anniversary of the Effective Date. The Board or the Committee may at
     any time prior to the tenth anniversary of the Effective Date terminate the
     Plan, and may, from time to time, suspend or discontinue the Plan or modify
     or amend the Plan in such respects as it shall deem advisable; except  that
     no  such modification or amendment shall  be effective prior to approval by
     the Company's stockholders  to the  extent such approval  is then  required
     pursuant  to  Rule 16b-3  in  order to  preserve  the applicability  of any
     exemption provided by such Rule to  any Award then outstanding (unless  the
     holder  of such  Award consents) or  to the extent  stockholder approval is
     otherwise required by applicable legal requirements.
 
          (b) Modification.  No termination,  modification or  amendment of  the
     Plan  may,  without the  consent  of the  person  to whom  any  Award shall
     theretofore have been granted, adversely  affect the rights of such  person
     with  respect to such  Award. No modification,  extension, renewal or other
     change in any Award granted under the Plan shall be made after the grant of
     such Award, unless the same is consistent with the provisions of the  Plan.
     With  the consent of the Holder and  subject to the terms and conditions of
     the Plan (including Section 10.8(a)),  the Committee may amend  outstanding
     Agreements  with any  Holder, including, without  limitation, any amendment
     which would (i)  accelerate the time  or times  at which the  Award may  be
     exercised,  and/or (ii) extend the scheduled  expiration date of the Award.
     Without limiting the generality  of the foregoing,  the Committee may,  but
     solely   with  the  Holder's  consent  unless  otherwise  provided  in  the
     Agreement,
 
                                       17
 

<PAGE>
<PAGE>

     agree to  cancel  any  Award under  the  Plan  and issue  a  new  Award  in
     substitution therefor, provided that the Award so substituted shall satisfy
     all  of the requirements of the Plan as of the date such new Award is made.
     Nothing contained in the foregoing provisions of this Section 10.8(b) shall
     be construed to prevent the Committee from providing in any Agreement  that
     the  rights of the Holder with respect to the Award evidenced thereby shall
     be subject to such rules and  regulations as the Committee may, subject  to
     the  express provisions of the Plan, adopt from time to time, or impair the
     enforceability of any such provision.
 
     10.9 Government and Other Regulations.  The obligation of the Company  with
respect to Awards shall be subject to all applicable laws, rules and regulations
and  such approvals by any governmental  agencies as may be required, including,
without limitation,  the effectiveness  of any  registration statement  required
under  the  Securities  Act  of  1933, and  the  rules  and  regulations  of any
securities exchange or association  on which the Common  Stock may be listed  or
quoted.
 
     10.10  Withholding. The  Company's obligation  to deliver  shares of Common
Stock or pay cash  in respect of any  Award under the Plan  shall be subject  to
applicable federal, state and local tax withholding requirements. Federal, state
and  local withholding tax due at the time of an Award, upon the exercise of any
Option or upon the  vesting of, or expiration  of restrictions with respect  to,
Restricted  Shares, as appropriate, may, in  the discretion of the Committee, be
paid in  shares of  Common Stock  already owned  by the  Holder or  through  the
withholding  of shares  otherwise issuable to  such Holder, upon  such terms and
conditions (including, without limitation, the conditions referenced in  Section
6.5)  as the Committee shall determine. If the Holder shall fail to pay, or make
arrangements satisfactory to the  Committee for the payment,  to the Company  of
all  such federal, state and local taxes required to be withheld by the Company,
then the Company shall, to the extent permitted by law, have the right to deduct
from any payment of any kind otherwise due to such Holder an amount equal to any
federal, state or local taxes of any kind required to be withheld by the Company
with respect to such Award.
 
     10.11 Separability. It is the intent  of the Company that this Plan  comply
with  Rule 16b-3 with respect  to persons subject to  Section 16 of the Exchange
Act unless  otherwise  provided  herein  or in  an  Award  Agreement,  that  any
ambiguities  or inconsistencies in the construction  of this Plan be interpreted
to give effect  to such intention,  and that if  any provision of  this Plan  is
found  not to be in compliance with Rule 16b-3, such provision shall be null and
void to the extent required to permit this Plan to comply with Rule 16b-3.
 
     10.12 Non-Exclusivity of the Plan. Neither the adoption of the Plan by  the
Board  nor the  submission of the  Plan to  the stockholders of  the Company for
approval shall be  construed as  creating any limitations  on the  power of  the
Board  to  adopt such  other incentive  arrangements as  it may  deem desirable,
including, without limitation, the granting of stock options and the awarding of
stock and  cash otherwise  then under  the Plan,  and such  arrangements may  be
either generally applicable or applicable only in specific cases.
 
     10.13  Exclusion from Pension and Profit-Sharing Computation. By acceptance
of an Award, unless otherwise provided in the applicable Agreement, each  Holder
shall be deemed to have agreed that such Award is special incentive compensation
that  will not be taken into account,  in any manner, as salary, compensation or
bonus in determining the amount of any payment under any pension, retirement  or
other employee benefit plan, program or policy of the Company or any Subsidiary.
In  addition, each  beneficiary of  a deceased  Holder shall  be deemed  to have
agreed that  such  Award  will not  affect  the  amount of  any  life  insurance
coverage,  if any, provided  by the Company on  the life of  the Holder which is
payable to such beneficiary under any life insurance plan covering employees  of
the Company or any Subsidiary.
 
     10.14  Unfunded  Plan.  Neither the  Company  nor any  Subsidiary  shall be
required to segregate any cash  or any shares of Common  Stock which may at  any
time  be represented by Awards and the  Plan shall constitute an 'unfunded' plan
of the Company. Except  as provided in  Article VIII with  respect to awards  of
Restricted  Shares and  except as  expressly set  forth in  writing, no employee
shall have voting or other rights with  respect to shares of Common Stock  prior
to the delivery of such shares. Neither the Company nor any Subsidiary shall, by
any provisions of the Plan, be deemed to be a trustee of any Common Stock or any
other  property, and the  liabilities of the  Company and any  Subsidiary to any
 
                                       18
 


<PAGE>
<PAGE>

employee pursuant  to the  Plan shall  be those  of a  debtor pursuant  to  such
contract  obligations as are created by or  pursuant to the Plan, and the rights
of any employee, former employee or beneficiary under the Plan shall be  limited
to  those of a general creditor of  the Company or the applicable Subsidiary, as
the case may be. In its sole discretion, the Board may authorize the creation of
trusts or other arrangements  to meet the obligations  of the Company under  the
Plan, provided, however, that the existence of such trusts or other arrangements
is consistent with the unfunded status of the Plan.
 
     10.15  Governing  Law. The  Plan  shall be  governed  by, and  construed in
accordance with, the laws of the State of Delaware.
 
     10.16 Accounts. The delivery of any shares of Common Stock and the  payment
of  any amount in respect of an Award shall be for the account of the Company or
the applicable Subsidiary, as the case  maybe, and any such delivery or  payment
shall  not be  made until  the recipient  shall have  paid or  made satisfactory
arrangements for the payment of any applicable withholding taxes as provided  in
Section 10.10.
 
     10.17 Legends. In addition to any legend contemplated by Section 10.7, each
certificate  evidencing Common Stock subject to an Award shall bear such legends
as the  Committee deems  necessary or  appropriate to  reflect or  refer to  any
terms,  conditions  or  restrictions of  the  Award applicable  to  such shares,
including, without limitation,  any to  the effect that  the shares  represented
thereby  may not be  disposed of unless  the Company has  received an opinion of
counsel, acceptable to the Company, that  such disposition will not violate  any
federal or state securities laws.
 
     10.18  Company's Rights. The grant of Awards pursuant to the Plan shall not
affect in any way the right or  power of the Company to make  reclassifications,
reorganizations  or other changes of or to  its capital or business structure or
to merge, consolidate, liquidate, sell or  otherwise dispose of all or any  part
of its business or assets.
 
                                       19




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                                   APPENDIX 1
                                K2 DESIGN, INC.
                           55 BROAD STREET, 7TH FLOOR
                               NEW YORK, NY 10004
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
The  undersigned hereby  appoints Matthew  G. de Ganon  and David  J. Centner as
Proxies, each with power to appoint his substitute, and hereby authorizes either
of them to represent  and to vote,  as designated below, all  the shares of  the
Common  Stock of K2 Design, Inc. held of  record by the undersigned on April 30,
1997, at the Annual Meeting of K2 Design, Inc., Stockholders to be held on  June
12, 1997, or any adjournment thereof.
 
(1) Election of Directors.
   Nominees: David J. Centner, Matthew G. de Ganon, Douglas E. Cleek, Bradley K.
             Szollose, James A. Favia and Steven N. Goldstein
          [ ] VOTE FOR all nominees listed above, except vote withheld as to the
                                following nominees (if any):
 
          ----------------------------------------------------------------------
          [ ] VOTE WITHHELD from all nominees
 
(2) Selection of auditors
    To  approve  and  ratify  the  appointment of  Arthur  Andersen  LLP  as the
    independent auditors for the Company for the fiscal year ending December 31,
    1997.
                      [ ] FOR   [ ] AGAINST   [ ] ABSTAIN
 
(3) Adoption of the Company's 1997 Stock Incentive Plan
    To approve and  ratify the adoption  of the Company's  1997 Stock  Incentive
    Plan.
                      [ ] FOR   [ ] AGAINST   [ ] ABSTAIN
 
(4) In  their discretion,  the Proxies  are authorized  to vote  upon such other
    business as may properly come before the Meeting.
 


<PAGE>
<PAGE>


This proxy when properly executed will be voted in the manner directed herein by
the undersigned stockholder. If no direction  is made, this proxy will be  voted
FOR Proposals 1, 2 and 3.
 
Please  sign  exactly as  name appears  hereon.  When shares  are held  by joint
tenants, both should  sign. When signing  as attorney, executor,  administrator,
trustee  or guardian, please give  full title as such.  If a corporation, please
sign in  full corporate  name by  president or  other authorized  officer. If  a
partnership  or limited liability company, please sign in partnership or limited
liability company name by authorized person.
 
                                            Dated:  ..................... , 1997
                                             ...................................
                                                         SIGNATURE
                                             ...................................
                                                 SIGNATURE IF HELD JOINTLY


<PAGE>




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