K2 DESIGN INC
8-K, 2000-04-28
BUSINESS SERVICES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                  --------------------------------------------


                                    FORM 8-K


                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



       Date of Report (Date of earliest event reported): April 24, 2000



                                 K2 Design, Inc.
               (Exact Name of Registrant as Specified in Charter)



<TABLE>
<S>                               <C>                        <C>

            Delaware                       1-11873                      13-3886065
(State or Other Jurisdiction of   (Commission File Number)   (I.R.S. Employer Identification
        Incorporation)                                                  Number)
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                                 30 Broad Street
                            New York, New York 10004
               (Address of Principal Executive Offices) (Zip Code)

                                 (212) 301-8800
              (Registrant's telephone number, including area code)

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Item 5. Other Events.

The Registrant hereby reports the election of Gary W. Brown as a director of the
Registrant. Mr. Brown has also been appointed as Executive Vice President and
Chief Operating Officer of the Registrant.

Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.

(c) Exhibits.

1. Press Release dated April 24, 2000 of the Registrant.

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                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                    K2 DESIGN, INC.


Date: April 28, 2000                             By: /s/ Lynn Fantom
                                                        ------------------------
                                                        Lynn Fantom
                                                        President


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                                                                       EXHIBIT 1


              WALL STREET VETERAN JOINS INTERNET SERVICES PIONEER

NEW YORK -- (BUSINESS WIRE) -- April 24, 2000 -- K2 Design (NASDAQ: KTWO -
news), the strategic Internet services firm founded in 1993, announced today
that Gary W. Brown has joined the company as Executive Vice President and Chief
Operating Officer. Mr Brown also has been elected to K2's Board of Directors.

"We are now poised to leverage K2's solid infrastructure into a larger company
through both continued organic growth and acquisition. Gary will architect K2's
non-organic growth," said Lynn Fantom, President/CEO, to whom Mr. Brown will
report. His responsibilities will include corporate development and mergers and
acquisitions, as well as finance and operations.

Gary Brown previously spent 19 years at UBS, serving as Managing Director and
Chief Credit Officer - Americas of Warburg Dillon Read and Senior Managing
Director and Division Head for Structured Finance, one of UBS' six operating
divisions. In these roles, he was UBS' principal decision-maker for capital
commitments in the Americas and played an active role in private equity. UBS
merged with Swiss Bank Corporation in 1998 to become the second largest
international bank at the time.

"I was attracted to K2 because of its strong fundamentals and excellent
potential," said Gary Brown. "With clients like Hewlett-Packard, McGraw Hill and
Philips Lighting, this is a firm that has been successfully helping Fortune 500
companies and other global leaders integrate the Internet into their
businesses. They had the foresight to turn those experiences into unique
strategic processes, and have the maturity and technical expertise to make the
Internet work successfully for leading companies. K2 represents an extraordinary
growth platform."

K2 Design, the Internet business strategy company, provides end-to-end
consulting and development services including analysis, planning, systems
design, creative, and implementation. Ranked by Deloitte & Touche among the
fastest growing technology companies in the U.S., K2 constructs user-centric
digital channels that map to enterprise-wide processes and goals. K2's
process-driven approach utilizes the strategic, conceptual, technical and
marketing experience it has developed since 1993 to help multi-divisional and
global companies maximize their Internet opportunities. Clients include
Hewlett-Packard, Philips Lighting, Puerto Rico Convention Bureau and Standard &
Poors.


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