JAKKS PACIFIC INC
10-Q, 1999-11-03
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>   1
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                ---------------

                                   FORM 10-Q

                                ---------------


(Mark one)

[X]     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 1999

                                       OR

[ ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM ________________ TO
        _________________


                        Commission file number: 0-28104



                               JAKKS Pacific, Inc.
             (Exact name of registrant as specified in its charter)


                  Delaware                                    95-4527222
       (State or other jurisdiction of                     (I.R.S. Employer
       incorporation or organization)                    Identification No.)

         22761 Pacific Coast Highway
             Malibu, California                                 90265
  (Address of principal executive offices)                    (Zip Code)

       Registrant's telephone number, including area code: (310) 456-7799
                                 ---------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes   [X]      No   [ ]

                                 ---------------

The number of shares outstanding of the issuer's common stock is 10,802,787 (as
of November 2, 1999).


================================================================================


<PAGE>   2
                      JAKKS PACIFIC, INC. AND SUBSIDIARIES
                     INDEX TO QUARTERLY REPORT ON FORM 10-Q
                        QUARTER ENDED SEPTEMBER 30, 1999

                               ITEMS IN FORM 10-Q


<TABLE>
<CAPTION>
                                                                                            PAGE
                                                                                            ----
<S>                                                                                         <C>
Facing page

Part I       FINANCIAL INFORMATION

Item 1.      Financial Statements.

             Condensed consolidated balance sheet -
             September 30, 1999 (unaudited)                                                    3

             Condensed consolidated statements of operations for the three and nine months
             ended September 30, 1998 and 1999 (unaudited)                                     4

             Condensed consolidated statements of cash flows for the nine months ended
             September 30, 1998 and 1999 (unaudited)                                           5

             Notes to condensed consolidated financial
             statements (unaudited)                                                            6

Item 2.      Management's Discussion and
             Analysis of Financial Condition and
             Results of Operations.                                                            8

Item 3.      Quantitative and Qualitative Disclosures
             About Market Risk.                                                               13

Part II      OTHER INFORMATION

Item 1.      Legal Proceedings.                                                             None

Item 2.      Changes in Securities and Use of Proceeds.                                     None

Item 3.      Defaults Upon Senior Securities.                                               None

Item 4.      Submission of Matters to
             a Vote of Security Holders.                                                      14

Item 5.      Other Information.                                                               14

Item 6.      Exhibits and Reports on Form 8-K.                                                15

Signatures.                                                                                   16
</TABLE>

                DISCLOSURE REGARDING FORWARD-LOOKING STATEMENTS

     This report includes "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. For example, statements included in this report regarding
our financial position, business strategy and other plans and objectives for
future operations, and assumptions and predictions about future product demand,
supply, manufacturing, costs, marketing and pricing factors are all
forward-looking statements. When we use words like "intend," "anticipate,"
"believe," "estimate," "plan" or "expect," we are making forward-looking
statements. We believe that the assumptions and expectations reflected in such
forward-looking statements are reasonable, based on information available to us
on the date hereof, but we cannot assure you that these assumptions and
expectations will prove to have been correct or that we will take any action
that we may presently be planning. We are not undertaking to publicly update or
revise any forward-looking statement if we obtain new information or upon the
occurrence of future events or otherwise.


                                       2


<PAGE>   3
                      JAKKS PACIFIC, INC. AND SUBSIDIARIES

                      Condensed Consolidated Balance Sheet
                         September 30, 1999 (Unaudited)

                                     ASSETS
<TABLE>
<CAPTION>

<S>                                                               <C>
Current assets
     Cash and cash equivalents                                    $ 73,427,409
     Accounts receivable, net                                       34,638,251
     Inventory, net                                                  9,437,805
     Prepaid expenses and other current assets                       1,584,854
                                                                  ------------
          Total current assets                                     119,088,319
                                                                  ------------
Property and equipment, at cost                                     12,362,663
Less accumulated depreciation and amortization                       3,627,662
                                                                  ------------
          Property and equipment, net                                8,735,001
                                                                  ------------
Goodwill, net                                                       14,353,964
Trademarks, net                                                     13,072,694
Investment in joint venture                                          1,053,852
Other                                                                  316,865
                                                                  ------------
                  Total assets                                    $156,620,695
                                                                  ============
                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities
     Accounts payable and accrued expenses                        $ 30,049,883
     Reserve for sales returns and allowances                       12,063,447
     Income taxes payable                                            3,227,346
                                                                  ------------
          Total current liabilities                                 45,340,676
                                                                  ------------
Deferred income taxes                                                  323,787
                                                                  ------------
          Total liabilities                                         45,664,463
                                                                  ------------
Commitments

Stockholders' equity
     Preferred stock, $.001 par value; 1,000,000
      shares authorized, no shares issued                                   --
     Common stock, $.001 par value; 25,000,000 shares authorized;
      10,723,120 shares issued and outstanding                          10,723
     Additional paid-in capital                                     87,603,173
     Retained earnings                                              23,342,336
                                                                  ------------
          Total stockholders' equity                               110,956,232
                                                                  ------------
                  Total liabilities and stockholders' equity      $156,620,695
                                                                  ============
</TABLE>





     See accompanying notes to condensed consolidated financial statements.

                                       3
<PAGE>   4
                      JAKKS PACIFIC, INC. AND SUBSIDIARIES

                Condensed Consolidated Statements of Operations
  For the Three and Nine Months Ended September 30, 1998 and 1999 (Unaudited)

<TABLE>
<CAPTION>

                                                Three Months Ended September 30,  Nine Months Ended September 30,
                                                       1998           1999             1998           1999
<S>                                                <C>             <C>             <C>             <C>
  Net sales                                        $34,218,151     $60,235,407     $61,379,402     $121,176,908

  Cost of sales                                     20,976,452      35,476,603      37,669,477       71,005,451
                                                   -----------     -----------     -----------     ------------

  Gross profit                                      13,241,699      24,758,804      23,709,925       50,171,457

  Selling, general and administrative expenses       8,173,172      14,866,324      16,447,200       33,310,912
                                                   -----------     -----------     -----------     ------------

  Income from operations                             5,068,527       9,892,480       7,262,725       16,860,545

  Other (income) and expense:

  Other expense                                        319,838              --         319,838               --

  Interest income                                      (47,868)       (535,646)        (98,917)      (1,066,497)

  Interest expense                                     148,208           1,093         467,638          170,820
                                                   -----------     -----------     -----------     ------------

  Income before provision for income taxes           4,648,349      10,427,033       6,574,166       17,756,222

  Provision for income taxes                         1,214,078       2,784,993       1,720,069        4,754,048
                                                   -----------     -----------     -----------     ------------

  Net income                                       $ 3,434,271     $ 7,642,040     $ 4,854,097     $ 13,002,174
                                                   ===========     ===========     ===========     ============
  Net income per share - basic                     $      0.58     $      0.71     $      0.87     $       1.47
                                                   ===========     ===========     ===========     ============
  Net income per share - diluted                   $      0.45     $      0.65     $      0.68     $       1.29
                                                   ===========     ===========     ===========     ============
</TABLE>




     See accompanying notes to condensed consolidated financial statements.

                                       4
<PAGE>   5
                      JAKKS PACIFIC, INC. AND SUBSIDIARIES

                 Condensed Consolidated Statements of Cash Flows
       For the Nine Months Ended September 30, 1998 and 1999 (Unaudited)

<TABLE>
<CAPTION>
                                                                    Nine Months Ended September 30,
                                                                          1998           1999
<S>                                                                   <C>             <C>
Cash flows from operating activities:
       Net income                                                     $ 4,854,097     $13,002,174
                                                                      -----------     -----------
       Adjustments to reconcile net income to net cash
        provided by operating activities:
           Depreciation and amortization                                2,643,930       2,363,609
           Change in accounts receivable                              (10,039,967)    (22,711,526)
           Change in inventory                                         (1,082,166)     (6,518,864)
           Change in accounts payable and accrued expenses              8,926,848      30,503,569
           Net change in other operating assets and liabilities          (213,241)        (70,625)
                                                                      -----------     -----------
                    Total adjustments                                     235,404       3,566,163
                                                                      -----------     -----------
                    Net cash provided by operating activities           5,089,501      16,568,337
                                                                      -----------      ----------
  Cash flows from investing activities:
       Purchase of property and equipment                              (2,911,011)     (5,899,949)
       Investment in joint venture                                     (1,044,708)         (9,144)
       Acquisition cost of trademarks                                     (12,252)             --
       Cash paid in excess of fair value
         of toy business assets acquired (goodwill)                            --      (4,365,209)
       (Increase) decrease in other assets                                (75,350)        173,071
                                                                      -----------     -----------
                    Net cash used by investing activities              (4,043,321)    (10,101,231)
                                                                      -----------     -----------
  Cash flows from financing activities:
       Repayment of bank debt                                            (114,700)             --
       Repayment of acquisition debt                                   (2,006,376)             --
       Proceeds from sale of common stock                                      --      51,898,066
       Proceeds from sale of convertible preferred stock                4,792,430              --
       Dividends paid on convertible preferred stock                           --        (437,500)
       Proceeds from warrants and stock options exercised                 347,711       3,047,536
                                                                      -----------     -----------
                    Net cash provided by financing
                      activities                                        3,019,065      54,508,102
                                                                      -----------     -----------
  Net increase in cash and cash equivalents                             4,065,245      60,975,208
  Cash and cash equivalents, beginning of period                        2,535,925      12,452,201
                                                                      -----------     -----------
  Cash and cash equivalents, end of period                            $ 6,601,170     $73,427,409
                                                                      ===========     ===========
  Supplemental disclosure of cash flow information:
  Cash paid during the period for:
       Income taxes                                                   $   266,803     $ 2,945,465
                                                                      ===========     ===========
       Interest                                                       $   505,245     $   170,820
                                                                      ===========     ===========

See note 4 for additional supplemental information to condensed consolidated financial statements.
</TABLE>



     See accompanying notes to condensed consolidated financial statements.

                                       5
<PAGE>   6

                      JAKKS PACIFIC, INC. AND SUBSIDIARIES
              Notes to Condensed Consolidated Financial Statements
                               September 30, 1999

Note 1 - Basis of presentation

The accompanying 1998 and 1999 unaudited interim condensed consolidated
financial statements included herein have been prepared by the Company, without
audit, pursuant to the rules and regulations of the Securities and Exchange
Commission (the "SEC"). Certain information and footnote disclosures normally
included in financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted pursuant to such rules and
regulations. However, the Company believes that the disclosures are adequate to
prevent the information presented from being misleading. These financial
statements should be read in conjunction with the financial statements and the
notes thereto included in the Company's Form 10-KSB, which contains financial
information for the years ended December 31, 1996, 1997 and 1998.

The information provided in this report reflects all adjustments (consisting
solely of normal recurring accruals) that are, in the opinion of management,
necessary to present fairly the results of operations for this period. The
results for this period are not necessarily indicative of the results to be
expected for the full year.

The consolidated financial statements include the accounts of the Company and
its wholly-owned subsidiaries.

Basic earnings per share has been computed using the weighted average number of
common shares. Diluted earnings per share has been computed using the weighted
average number of common shares and common share equivalents (which consist of
warrants, options and convertible securities, to the extent they are dilutive).



                                       6
<PAGE>   7

                      JAKKS PACIFIC, INC. AND SUBSIDIARIES

        Notes to Condensed Consolidated Financial Statements (Continued)
                               September 30, 1999

Note 2 -- Earnings per share

     In February 1997, the Financial Accounting Standards Board issued SFAS No.
128, "Earnings per Share." This statement establishes simplified standards for
computing and presenting earnings per share (EPS). It requires dual presentation
of basic and diluted EPS on the face of the income statement for entities with
complex capital structures and disclosure of the calculation of each EPS amount.

<TABLE>
<CAPTION>
                                                            THREE MONTHS ENDED SEPTEMBER 30,
                                    ---------------------------------------------------------------------------------
                                                    1998                                           1999
                                   ------------------------------------          ------------------------------------
                                                 WEIGHTED                                      WEIGHTED
                                                  AVERAGE                                      AVERAGE
                                   INCOME         SHARES       PER-SHARE          INCOME        SHARES      PER-SHARE
                                  --------      ----------     ---------         --------     ---------     ---------

<S>                               <C>          <C>             <C>              <C>          <C>            <C>
Net income per share - basic
Net income available to
 common stockholders.........   $3,434,271     5,932,673       $0.58            $7,642,040    10,691,361       $0.71
                                ----------     ---------       -----            ----------    ----------       -----
Effect of dilutive securities
Options and warrants.........           --       337,251                                --     1,002,756
9% convertible debentures....       93,183     1,043,478                                --            --
7% convertible preferred
   stock.....................           --       558,658                                --            --
                                  --------     ---------                        ----------     ---------

Net income per share - diluted
Income available to common
  stockholders plus assumed
  exercises and conversions...  $3,527,454     7,872,060       $0.45            $7,642,040    11,694,117       $0.65
                                ==========     =========       =====            ==========    ==========       =====
</TABLE>



<TABLE>
<CAPTION>
                                                             NINE MONTHS ENDED SEPTEMBER 30,
                                    ---------------------------------------------------------------------------------
                                                    1998                                           1999
                                   ------------------------------------          ------------------------------------
                                                 WEIGHTED                                      WEIGHTED
                                                  AVERAGE                                      AVERAGE
                                   INCOME         SHARES       PER-SHARE          INCOME        SHARES      PER-SHARE
                                  --------      ----------     ---------         --------     ---------     ---------

<S>                               <C>          <C>             <C>              <C>          <C>            <C>
Net income per share - basic
Net income...................   $4,854,097                                     $13,002,174
Preferred stock dividends....           --                                        (437,500)
                                ----------                                     -----------
Net income available to
 common stockholders.........   $4,854,097     5,595,305       $0.87           $12,564,674    8,562,060       $1.47
                                ----------     ---------       -----           -----------    ---------       -----
Effect of dilutive securities
Options and warrants.........           --       267,910                                --       825,662
9% convertible debentures....      279,549     1,043,478                           116,867       416,240
4% convertible preferred
   stock.....................           --       304,117                                --            --
7% convertible preferred
   stock.....................           --       373,808                           437,500       361,895
                                  --------     ---------                        ----------     ---------

Net income per share - diluted
Income available to common
  stockholders plus assumed
  exercises and conversions...  $5,133,646     7,584,618       $0.68           $13,119,041    10,165,857      $1.29
                                ==========     =========       =====           ===========    ==========      =====
</TABLE>

Note 3 -- Preferred stock and common stock

     In May 1999, the Company issued and sold 2,666,563 shares of its common
stock in a public offering and received $51.9 million of net proceeds.

Note 4 -- Supplemental information to condensed consolidated statements of cash
          flows

     In March 1998, all 3,525 outstanding shares of 4% redeemable
convertible preferred stock with a total stockholders' equity value of
$6,818,350 were converted into an aggregate of 939,998 shares of the Company's
common stock.

     In March and April, 1999, the holders of $6.0 million principal amount of
the Company's 9% convertible debentures converted all such debentures into an
aggregate of 1,043,479 shares of the Company's common stock.

     In June 1999, all 1,000 outstanding shares of 7% cumulative convertible
preferred stock with a total stockholders' equity value of $4,731,152 were
converted into an aggregate of 558,658 shares of the Company's common stock.

Note 5 -- Acquisition

     In June 1999, the Company purchased all of the outstanding shares of Berk
Corporation, a producer of educational toy foam puzzle mats and activity sets,
for approximately $3.1 million in cash. In connection with this acquisition, the
Company assumed liabilities of approximately $300,000 and incurred acquisition
costs of approximately $158,000.

Note 6 -- Subsequent events

     On October 5, 1999, the Company acquired all of the outstanding capital
stock of Flying Colors Toys, Inc. (formerly Colorbok Paper Products, Inc.)
effective October 1, 1999 for an aggregate purchase price of $35.8 million, of
which $34.7 million was paid in cash on the closing of the transaction and $1.1
million is to be paid out of cash collections of the pre-closing accounts
receivable. In addition, the Company paid on the closing $17.6 million in
satisfaction of certain indebtedness of Flying Colors, assumed liabilities of
approximately $5.8 million and incurred estimated legal and other acquisition
costs of $0.5 million. The Company has also agreed to pay to the shareholders an
earn-out in an amount up to $4.5 million in each of the three 12-month periods
following the closing if Gross Profit (as defined) of Flying Colors branded
products achieves certain prescribed levels in each of such periods. Flying
Colors designs, produces and markets licensed activity kits, play clay compound
playsets and lunch boxes and other related toy products.



                                       7
<PAGE>   8
                      JAKKS PACIFIC, INC. AND SUBSIDIARIES

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

The following discussion and analysis of financial condition and results of
operations should be read together with the Company's Condensed Consolidated
Financial Statements and Notes thereto which appear elsewhere herein.

OVERVIEW

     JAKKS was founded to design, develop, produce and market children's toys
and related products. We commenced business operations when we assumed operating
control over the toy business of Justin Products Limited ("Justin"), and have
included the results of Justin's operations in our consolidated financial
statements from July 1, 1995, the effective date of that acquisition. The Justin
product lines, which consisted primarily of fashion dolls and accessories and
electronic products for children, accounted for substantially all of our net
sales for the period from April 1, 1995 (inception) to December 31, 1995.

     One of our key strategies has been to grow through the acquisition or
licensing of product lines, concepts and characters. In 1996, we expanded our
product lines to include products based on licensed characters and properties,
such as World Wrestling Federation action figures and accessories.

     We acquired Road Champs in February 1997, and have included the results of
operations of Road Champs from February 1, 1997, the effective date of the
acquisition. We acquired the Child Guidance and Remco trademarks in October
1997, both of which contributed to operations nominally in 1997, but contributed
more significantly to operations commencing in 1998. In June 1999, we acquired
Berk Corporation with its lines of educational toy foam puzzle mats and activity
sets. Berk began to contribute modestly beginning in the third quarter of 1999.
In October 1999, we acquired Flying Colors Toys, Inc., whose product lines
include licensed activity kits, play clay compound playsets and lunch boxes as
well as other related products. We expect Flying Colors to contribute to
operations beginning in the fourth quarter of 1999.

     Our products currently include (1) action figures and accessories featuring
licensed characters, including popular wrestling characters under our World
Wrestling Federation license, (2) Flying Colors molded plastic activity sets,
clay compound playsets and lunch boxes, (3) Road Champs die-cast collectible and
toy vehicles and Remco toy vehicles and role-play toys and accessories, (4)
Child Guidance infant and pre-school electronic toys, educational toy foam
puzzle mats and activity sets, and (5) fashion and mini dolls and related
accessories.

     In general, we acquire products or product concepts from others or we
engage unaffiliated third parties to develop our own products, thus minimizing
operating costs. Royalties payable to our developers generally range from 1% to
6% of the wholesale price for each unit of a product sold by us. We expect
that outside inventors will continue to be a source of new products in the
future. We also generate internally new product concepts, for which we pay no
royalties.

     In June 1998, we formed a joint venture with THQ Inc., a developer,
publisher and distributor of interactive entertainment software, and the joint
venture licensed the rights from World Wrestling Federation Entertainment, Inc.
(formerly Titan Sports, Inc.) to publish World Wrestling Federation electronic
video game software on all platforms. We expect that the first game produced
under this license will be released in November 1999. JAKKS  will receive a
guaranteed preferred return based on the sale of WWF video games, and THQ will
be allocated the remaining profits generated by the joint venture.

     We contract the manufacture of most of our products to unaffiliated
manufacturers located in China. We sell the finished products on a letter of
credit basis or on open account to our customers, who take title to the goods in
Hong Kong. These methods allow us to reduce certain operating costs and working
capital requirements. A portion of our sales, primarily sales of our Road Champs
and Flying Colors products, originate in the United States, so we hold certain
inventory in a warehouse and fulfillment facility operated by an unaffiliated
third party. In addition, we hold inventory of other products from time to time
in support of promotions or other domestic programs with retailers. To date,
substantially all of our sales have been to domestic customers. We intend to
expand distribution of our products into foreign territories and, accordingly,
we have (1) engaged a representative to oversee sales in certain territories,
(2) engaged distributors in certain territories, and (3) established direct
relationships with retailers in certain territories.

     We establish reserves for sales allowances, including promotional
allowances and allowances for anticipated defective product returns, at the time
of shipment. The reserves are determined as a percentage of net sales based upon
either historical experience or on estimates or programs agreed upon by our
customers.

                                       8


<PAGE>   9

     Our cost of sales consists primarily of the cost of goods produced for us
by unaffiliated third-party manufacturers, royalties earned by licensors on the
sale of these goods and amortization of the tools, dies and molds owned by us
that are used in the manufacturing process. Other costs include inbound freight
and provisions for obsolescence. Significant factors affecting our cost of sales
as a percentage of net sales include (1) the proportion of net sales generated
by various products with disparate gross margins, (2) the proportion of net
sales made domestically, which typically carry higher gross margins than sales
made in Hong Kong, and (3) the effect of amortizing the fixed cost components of
cost of sales, primarily amortization of tools, dies and molds, over varying
levels of net sales.

     Selling, general and administrative expenses include costs directly
associated with the selling process, such as sales commissions, advertising and
travel expenses, as well as general corporate expenses, goodwill and trademark
amortization and product development. We have recorded goodwill of approximately
$15.3 million and trademarks of approximately $14.4 million in connection with
acquisitions made to date. Goodwill is being amortized over a 30-year period,
while trademark acquisition costs are being amortized over periods ranging from
10 to 30 years.

RESULTS OF OPERATIONS

     The following unaudited table sets forth, for the periods indicated,
certain statement of operations data as a percentage of net sales.

<TABLE>
<CAPTION>
                                                            THREE MONTHS ENDED   NINE MONTHS ENDED
                                                              SEPTEMBER 30,         SEPTEMBER 30,
                                                            ------------------    -----------------
                                                             1998        1999      1998       1999
                                                            ------      ------    ------     ------
<S>                                                         <C>         <C>       <C>        <C>
Net sales.............................................      100.0%      100.0%     100.0%     100.0%
Cost of sales.........................................       61.3        58.9       61.4       58.6
                                                            -----       -----     ------      -----
Gross profit..........................................       38.7        41.1       38.6       41.4
Selling, general and administrative expenses..........       23.9        24.7       26.8       27.5
                                                            -----       -----     ------      -----
Income from operations................................       14.8        16.4       11.8       13.9
Interest, net.........................................       (0.3)        0.9       (0.6)       0.7
Other expenses........................................       (0.9)         --       (0.5)        --
                                                             -----      -----     ------      -----
Income before income taxes............................       13.6        17.3       10.7       14.6
Provision for income taxes............................        3.6         4.6        2.8        3.9
                                                            -----       -----     ------      -----
Net income............................................       10.0%       12.7%       7.9%      10.7%
                                                            =====       =====     ======      =====
</TABLE>

THREE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998

     Net Sales. Net sales increased $26.0 million, or 76.0%, to $60.2 million in
1999 from $34.2 million in 1998. The significant growth in net sales was due
primarily to the continuing growth of the World Wrestling Federation product
line with its expanded product offerings in the action figures and accessories
categories and frequent character releases, as well as to increasing sales of
Child Guidance pre-school toys and the addition of Berk products, which
contributed modestly to operations beginning in the third quarter of 1999.
Contributions made by sales of Road Champs die-cast toy and collectible vehicles
and Remco toy vehicles and fashion and holiday dolls were consistent with the
prior year.

     Gross Profit. Gross profit increased $11.6 million, or 87.0%, to $24.8
million in 1999, or 41.1% of net sales, from $13.2 million, or 38.7% of net
sales, in 1998. The overall increase in gross profit was attributable to the
significant increase in net sales. The increase in the gross profit margin of
2.4% of net sales was due in part to the changing product mix, which included
products, such as World Wrestling Federation action figures, with higher margins
than some of our other products, and the amortization expense of molds and tools
used in the manufacture of our products, which decreased on a percentage basis
due to the fixed nature of these costs. The higher margin resulting from lower
product costs was offset in part by higher royalties.


                                       9
<PAGE>   10
Selling, General and Administrative Expenses. Selling, general and
administrative expenses increased $6.7 million, or 81.9%, to $14.9 million, or
24.7% of net sales, in 1999, from $8.2 million, or 23.9% of net sales, in 1998.
Selling, general and administrative expenses increased nominally as a percentage
of net sales due in part to increases in advertising expenses and product
development costs of our various products in 1999 which were offset in part by a
decrease as a percentage of net sales due to the fixed nature of certain of
these expenses in conjunction with the significant increase in net sales. The
overall dollar increase of $6.7 million was due to the significant increase in
net sales with their proportionate impact on variable selling costs, such as
freight and shipping related expenses, sales commissions, cooperative
advertising and travel expenses. We produced television commercials in support
of several of our products, including World Wrestling Federation action figures,
in 1998 and 1999. From time to time, we may increase our advertising efforts,
including the use of more expensive advertising media, such as television, if we
deem it appropriate for particular products.

     Interest, Net. We had significantly lower interest-bearing obligations in
1999 than in 1998 with the conversion of our 9% convertible debentures in 1999.
In addition, we had significantly higher average cash balances during 1999 than
in 1998 due to the net proceeds from the sale of our common stock in May 1999.

     Provision for Income Taxes. Provision for income taxes included Federal,
state and foreign income taxes in 1998 and 1999, at effective tax rates of 26.1%
in 1998 and 26.7% in 1999, benefiting from a flat 16.5% Hong Kong Corporation
Tax on our income arising in, or derived from, Hong Kong. As of December 31,
1998, we had deferred tax assets of approximately $493,000 for which no
allowance has been provided since, in the opinion of management, realization of
the future benefit is probable. In making this determination, management
considered all available evidence, both positive and negative, as well as the
weight and importance given to such evidence.

NINE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998

     Net Sales. Net sales increased $59.8 million, or 97.4%, to $121.2 million
in 1999 from $61.4 million in 1998. The significant growth in net sales was due
primarily to the continuing growth of the World Wrestling Federation product
line with its expanded product offerings in the action figures and accessories
categories and frequent character releases, as well as to increasing sales of
Child Guidance pre-school toys and the addition of Berk products, which
contributed nominally to operations beginning in the third quarter of 1999.
Contributions made by sales of Road Champs die-cast toy and collectible vehicles
and Remco toy vehicles and fashion and holiday dolls were consistent with the
prior year.

     Gross Profit. Gross profit increased $26.5 million, or 111.6%, to $50.2
million in 1999, or 41.4% of net sales, from $23.7 million, or 38.6% of net
sales, in 1998. The overall increase in gross profit was attributable to the
significant increase in net sales. The increase in the gross profit margin of
2.8% of net sales was due in part to the changing product mix, which included
products, such as World Wrestling Federation action figures, with higher margins
than some of our other products, and the amortization expense of molds and tools
used in the manufacture of our products, which decreased on a percentage basis
due to the fixed nature of these costs. The higher margin resulting from lower
product costs was offset in part by higher royalties.

     Selling, General and Administrative Expenses. Selling, general and
administrative expenses increased $16.9 million, or 102.5%, to $33.3 million, or
27.5% of net sales, in 1999, from $16.4 million, or 26.8% of net sales, in 1998.
Selling, general and administrative expenses increased nominally as a percentage
of net sales due in part to increases in advertising expenses and product
development costs of our various products in 1999, which were offset in part by
a decrease as a percentage of net sales due to the fixed nature of certain of
these expenses in conjunction with the significant increase in net sales. The
overall dollar increase of $16.9 million was due to the significant increase in
net sales with their proportionate impact on variable selling costs, such as
freight and shipping related expenses, sales commissions, cooperative
advertising and travel expenses. We produced television commercials in support
of several of our products, including World Wrestling Federation action figures,
in 1998 and 1999. From time to time, we may increase our advertising efforts,
including the use of more expensive advertising media, such as television, if we
deem it appropriate for particular products.

     Interest, Net. We had significantly lower interest-bearing obligations in
1999 than in 1998 with the conversion of our 9% convertible debentures in 1999.
In addition, we had significantly higher average cash balances during 1999 than
in 1998 due to the net proceeds from the sale of our common stock in May 1999.

     Provision for Income Taxes. Provision for income taxes included Federal,
state and foreign income taxes in 1998 and 1999, at effective tax rates of 26.2%
in 1998 and 26.8% in 1999, benefiting from a flat 16.5% Hong Kong Corporation
Tax on our income arising in, or derived from, Hong Kong. As of December 31,
1998, we had deferred tax assets of approximately $493,000 for which no
allowance has been provided since, in the opinion of management, realization of
the future benefit is probable. In making this determination, management
considered all available evidence, both positive and negative, as well as the
weight and importance given to such evidence.


                                       10
<PAGE>   11
SEASONALITY

     The retail toy industry is inherently seasonal. Generally, in the past, the
Company's sales have been highest during the third and fourth quarters, and
collections for those sales have been highest during the succeeding fiscal
quarters. The Company's working capital needs have been highest during the third
and fourth quarters.

LIQUIDITY AND CAPITAL RESOURCES

     As of September 30, 1999, we had working capital of $73.8 million, as
compared to $13.7 million as of December 31, 1998. This increase was primarily
attributable to the sale of our common stock in May 1999 as well as to our
operating activities.

     Operating activities provided net cash of $16.6 million in 1999 as compared
to $5.1 million in 1998. Net cash was provided primarily by net income and
non-cash charges, such as depreciation, amortization and recognition of
compensation expense for options, as well as an increase in accounts payable and
accrued liabilities, which were offset in part by increases in accounts
receivable and inventory. As of September 30, 1999, we had cash and cash
equivalents of $73.4 million.

     Our investing activities used net cash of $10.1 million in 1999, as
compared to $4.0 million in 1998, consisting primarily of the purchase of molds
and tooling used in the manufacture of our products in 1999 and 1998 and
goodwill acquired in the Berk Acquisition in 1999. As part of our strategy to
develop and market new products, we have entered into various character and
product licenses with royalties ranging from 1% to 10% payable on net sales of
such products. As of September 30, 1999, these agreements required future
aggregate minimum guarantees of $17.7 million, exclusive of $0.9 million in
advances already paid.

     Our financing activities provided net cash of $54.5 million in 1999,
consisting primarily of the issuance of common stock pursuant to our public
offering in May 1999 and the exercises of options and warrants, partially offset
by dividends paid to holders of our Series A Cumulative Convertible Preferred
Stock. In 1998, financing activities provided net cash of $3.0 million,
consisting primarily of the issuance of our 7% Series A Convertible Preferred
Stock partially offset by the repayment of various notes and other debt issued
in connection with our acquisitions in 1997.

     In March and April 1999, the holders of $6.0 million principal amount of
our 9.0% convertible debentures converted all such debentures into 1,043,479
shares of our common stock.

     In October 1997, we entered into a credit facility agreement with Norwest
Bank Minnesota, N.A. which provides our Hong Kong subsidiaries with a working
capital line of credit and letters of credit for the purchase of products and
the operation of those subsidiaries. The facility, which expired on May 31,
1999, had an overall limit of $5.0 million, but was subject to other limitations
based on advance rates on letters of credit and open accounts receivable.

     In April 1998, we received $4.7 million in net proceeds from the issuance
of shares of our Series A Cumulative Convertible Preferred Stock to two
investors in a private placement, which were converted into 558,658 shares of
our common stock in June 1999. The use of proceeds was for working capital and
general corporate purposes.

     In May 1999, we received $51.9 million in net proceeds from the issuance of
shares of our common stock in a public offering.

     In June 1999, we purchased all the outstanding capital stock of Berk
Corporation for approximately $3.1 million. We also agreed to pay an earn-out of
up to $500,000 if sales of Berk products achieve certain prescribed levels over
the 12-month period ending June 30, 2000. Berk is a leading producer of
educational toy foam puzzle mats and blocks featuring popular licensed
characters, including Mickey Mouse, Minnie Mouse, Winnie the Pooh, Blue's Clues,
Barney, Teletubbies, Sesame Street, Looney Tunes and Toy Story II characters,
and non-licensed activity sets and outdoor products.

     We believe that our cash flow from operations and cash and cash equivalents
on hand will be sufficient to meet our working capital and capital expenditure
requirements and provide us with adequate liquidity to meet our anticipated
operating needs for at least the next 12 months. Although operating activities
are expected to provide cash, to the extent we grow significantly in the future,
our operating and investing activities may use cash and, consequently, this
growth may require us to obtain additional sources of financing. There can be no
assurance that any necessary additional financing will be available to us on
commercially reasonable terms, if at all.


                                       11


<PAGE>   12
RECENT ACCOUNTING PRONOUNCEMENTS

     The Financial Accounting Standards Board ("FASB") recently issued Statement
of Financial Accounting Standards ("SFAS") No. 130, "Reporting Comprehensive
Income," which is effective for financial statements issued for fiscal years
beginning after December 15, 1997. This statement establishes standards for
reporting and displaying comprehensive income and its components in financial
statements. Comprehensive income, as defined, includes all changes to equity
(net assets) during a period from non-owner sources. To date, we have not had
any transactions that are required to be reported in other comprehensive income.

     The FASB recently issued SFAS No. 131, "Disclosure about Segments of an
Enterprise and Related Information," which is effective for financial statements
issued for fiscal years beginning after December 15, 1997. This statement
establishes standards for the way public business enterprises are to report
information about operating segments in annual financial statements and requires
those enterprises to report selected information about operating segments in
interim financial reports. We operate in one reportable segment: the
development, production and marketing of toys and related products.

IMPACT OF THE YEAR 2000

     Many currently installed computer systems and software products are
dependent upon internal calendars coded to accept only two digit entries in the
date code field. These date code fields will need to accept four digit entries
to distinguish 21st century dates from 20th century dates. As a result, our
computer systems and software were required to be upgraded to comply with Year
2000 requirements. Otherwise, system failures or miscalculations leading to
disruptions in our operations could occur. We have taken actions to address this
potential problem, including the identification of any non-compliant processes
or systems and the implementation of corrective measures. We replaced internal
software with non-compliant codes with software that is compliant in October
1999.

     We believe the financial reporting systems of our Hong Kong subsidiaries
are Year 2000 compliant. Their systems were upgraded in 1998 in the normal
course of business with software and hardware which the manufacturer has
represented as being Year 2000 compliant. We implemented in October 1999 a new
software package in our corporate office which the manufacturer has represented
as being Year 2000 compliant. We estimate the cost of this new software,
including implementation and data conversion costs, to be approximately
$120,000. Our other software is generally certified as Year 2000 compliant or is
not considered critical to our operations. Other than the cost of the new
software implemented in our corporate office, we have spent only nominal amounts
on the Year 2000 issue, and we do not expect any significant future
expenditures.

     We have addressed the Year 2000 preparedness of our critical suppliers and
major customers and related electronic data interfaces with these third parties.
We have contacted critical suppliers and larger customers to determine whether
they are, or will be, compliant by the Year 2000. Based on our evaluation and
testing, these third parties are, or are expected to be, compliant by the Year
2000. However, we will continue to monitor the situation and we will formulate
contingency plans to resolve customer-related issues that may arise. At this
time we cannot estimate the impact that noncompliant suppliers and customers may
have on us or our level of operations in the Year 2000. At present, we have not
developed contingency plans, but we will determine whether to develop such plans
when our assessment is completed.


                                       12
<PAGE>   13
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Market risk represents the risk of loss that may impact our financial
position, results of operations or cash flows due to adverse changes in
financial and commodity market prices and rates. We are exposed to market risk
in the areas of changes in United States and international borrowing rates and
changes in foreign currency exchange rates. In addition, we are exposed to
market risk in certain geographic areas that have experienced or remain
vulnerable to an economic downturn, such as China. We purchase substantially all
of our inventory from companies in China, and, therefore, we are subject to the
risk that such suppliers will be unable to provide inventory at competitive
prices. While we believe that, if such an event were to occur we would be able
to find alternative sources of inventory at competitive prices, we cannot assure
you that we would be able to do so. These exposures are directly related to our
normal operating and funding activities. Historically and as of September 30,
1999, we have not used derivative instruments or engaged in hedging activities
to minimize our market risk.

INTEREST RATE RISK

      As of September 30, 1999, we do not have any bank loan or other credit
facility, nor do we have any outstanding debt securities, and, accordingly, we
are not generally subject to any direct risk of loss arising from changes in
interest rates.

FOREIGN CURRENCY RISK

      We have wholly-owned subsidiaries in Hong Kong. Sales from these
operations are denominated in U.S. dollars. However, purchases of inventory and
operating expenses are typically denominated in Hong Kong dollars, thereby
creating exposure to changes in exchange rates. Changes in the Hong Kong
dollar/U.S. dollar exchange rate may positively or negatively affect our gross
margins, operating income and retained earnings. The exchange rate of the Hong
Kong dollar to the U.S. dollar has been fixed by the Hong Kong government since
1983 at HK$7.80 to US$1.00 and, accordingly, has not represented a currency
exchange risk to the U.S. dollar. We do not believe that near-term changes in
exchange rates, if any, will result in a material effect on our future earnings,
fair values or cash flows, and therefore, we have chosen not to enter into
foreign currency hedging transactions. We cannot assure you that this approach
will be successful, especially in the event of a significant and sudden change
in the value of the Hong Kong dollar.


                                        13
<PAGE>   14
                           PART II. OTHER INFORMATION

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     We held our most recent Annual Meeting of Stockholders on August 12, 1999.
At the meeting, our stockholders considered and voted on several matters, as
follows:

     1. All five of our incumbent directors were nominated by management for
reelection to the Board. Our stockholders voted in connection with the election
of directors as follows:

<TABLE>
<CAPTION>
Nominee                         For        Against   Withheld
- --------                     ---------     -------   --------
<S>                          <C>           <C>       <C>
Jack Friedman                8,405,972       0       146,225
Stephen G. Berman            8,405,972       0       146,225
Robert E. Glick              8,405,972       0       146,225
Michael G. Miller            8,405,972       0       146,225
Murray L. Skala              8,405,972       0       146,225
</TABLE>

A plurality of the shares represented at the meeting having been voted for each
of these nominees, each of them was elected as a director.

     2.  Our stockholders ratified the appointment of Pannell Kerr Forster,
Certified Public Accountants, A Professional Corporation, as our independent
auditors for our current fiscal year by a majority vote as follows:

<TABLE>
<CAPTION>
                                                                     Broker
            For                 Against           Abstain          Non-Votes
         ---------             --------           --------          ---------
         <S>                   <C>                <C>               <C>
         8,534,490              10,370              7,340             0

</TABLE>

     3. Our stockholders ratified and approved the 1999 Amendment to our Third
Amended and Restated 1995 Stock Option Plan by a majority vote as follows:

<TABLE>
<CAPTION>
                                                                     Broker
            For                 Against           Abstain          Non-Votes
         ---------             --------           --------          ---------
         <S>                   <C>                <C>               <C>
         7,773,894              774,104             14,180            30,022

</TABLE>

     4. Our stockholders ratified and approved the employment agreements
between us and Jack Friedman and Stephen G. Berman, respectively, by a majority
vote as follows:

<TABLE>
<CAPTION>
                                                                     Broker
            For                 Against           Abstain          Non-Votes
         ---------             --------           --------          ---------
         <S>                   <C>                <C>               <C>
         8,318,400              187,641             16,137            30,022
</TABLE>

ITEM 5. OTHER INFORMATION

EXECUTIVE EMPLOYMENT AGREEMENTS

     On July 1, 1999, we entered into employment agreements with Jack Friedman
and Stephen G. Berman, respectively, pursuant to which Mr. Friedman serves as
our Chairman and Chief Executive Officer and Mr. Berman serves as our President
and Chief Operating Officer. Mr. Friedman's annual base salary in 1999 is
$521,000 and Mr. Berman's is $496,000. Their annual base salaries are subject to
annual increases in an amount, not less than $25,000, determined by our Board of
Directors. Each of them is also entitled to receive an annual bonus equal to 4%
of our pre-tax income, but not more than $1,000,000, if our pre-tax earnings are
at least $2,000,000. If we terminate Mr. Friedman's or Mr. Berman's employment
other than "for cause" or if he resigns because of our material breach of the
employment agreement or because we cause a material change in his employment, we
are required to make a lump-sum severance payment in an amount equal to his base
salary and 4% bonus during the balance of the term of the employment agreement,
based on his then applicable annual base salary and 4% bonus. In the event of
the termination of his employment under certain circumstances after a "Change of
Control" (as defined in the employment agreement), we are required to make to
him a one-time payment of an amount equal to 2.99 times his "base amount"
determined in accordance with the applicable provisions of the Internal Revenue
Code.


                                       14
<PAGE>   15
1999 AMENDMENT TO THIRD AMENDED AND RESTATED 1995 STOCK OPTION PLAN

     On August 12, 1999, the 1999 Amendment to our Third Amended and Restated
1995 Stock Option Plan became effective. As so amended, our plan provides for
up to 1,750,000 shares of our common stock to be available for issuance upon
the exercise of options granted under the plan; for each of our non-employee
directors to receive in 2000 and subsequent years automatic annual grants of
options to purchase 6,250 shares of our common stock; and, subject to certain
conditions, for accelerated vesting of options granted under our plan if we are
involved in a merger, consolidation, reorganization, sale of assets or certain
other transactions.

STOCK DIVIDEND

     On November 4, 1999, we will distribute to holders of record at the close
of business on October 27, 1999 a dividend of 1/2 share of our common stock for
each share of our common stock outstanding on such date (except that cash will
be paid in lieu of fractional shares at the rate of $40 5/8 per share).

ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

(a) Exhibits


<TABLE>
<CAPTION>
NUMBER                                 DESCRIPTION
- ------                                 -----------
<S>            <C>
3.1            Restated Certificate of Incorporation of the Company(1)

3.1.1          Certificate of Designation and Preferences of Series A Cumulative
               Convertible Preferred Stock of the Company(2)

3.1.2          Certificate of Elimination of All Shares of 4% Redeemable
               Convertible Preferred Stock of the Company(2)

3.1.3          Certificate of Amendment of Restated Certificate of Incorporation
               of the Company(3)

3.2.1          By-Laws of the Company(1)

3.2.2          Amendment to By-Laws of the Company(4)

10.1*          Employment Agreement dated as of July 1, 1999 between the
               Company and Jack Friedman(5)

10.2*          Employment Agreement dated as of July 1, 1999 between the
               Company and Stephen G. Berman(5)

10.3*          1999 Amendment to Third Amended and Restated 1995 Stock Option
               Plan of the Company(6)

27             Financial Data Schedule(5)
</TABLE>


- -------------------------
 *      Compensatory plan, contract or arrangement.

(1)     Filed previously as an exhibit to the Company's Registration Statement
        on Form SB-2 (File No. 333-2048-LA), effective May 1, 1996, and
        incorporated herein by reference.

(2)     Filed previously as an exhibit to the Company's Current Report on Form
        8-K, filed April 7, 1998, and incorporated herein by reference.

(3)     Filed previously as exhibit 4.1.2 of the Company's Registration
        Statement on Form S-3 (File No. 333-74717), filed on March 9, 1999, and
        incorporated herein by reference.

(4)     Filed previously as an exhibit to the Company's Registration Statement
        on Form SB-2 (File No. 333-22583), effective May 1, 1997, and
        incorporated herein by reference.

(5)     Filed herewith.

(6)     Filed previously as exhibit 4.1 to the Company's Registration Statement
        on Form S-8 (File No. 333-90055), filed on November 1, 1999 and
        incorporated herein by reference.

(b)     Reports on Form 8-K

        No Current Report on Form 8-K was filed in the fiscal quarter ended
September 30, 1999.


                                       15
<PAGE>   16
                                   SIGNATURES

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                            Registrant:

                                            JAKKS PACIFIC, INC.



Date: November 2, 1999                      By:  /s/ Joel M. Bennett
                                                 --------------------
                                                 Chief Financial Officer
                                                 (Principal Financial Officer)


                                       16


<PAGE>   17

                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
NUMBER                                 DESCRIPTION                          PAGE
- ------                                 -----------                          ----
<S>            <C>                                                         <C>

3.1            Restated Certificate of Incorporation of the Company(1)

3.1.1          Certificate of Designation and Preferences of Series A
               Cumulative Convertible Preferred Stock of the Company(2)

3.1.2          Certificate of Elimination of All Shares of 4% Redeemable
               Convertible Preferred Stock of the Company(2)

3.1.3          Certificate of Amendment of Restated Certificate of
               Incorporation of the Company(3)

3.2.1          By-Laws of the Company(1)

3.2.2          Amendment to By-Laws of the Company(4)

10.1*          Employment Agreement dated as of July 1, 1999 between the
               Company and Jack Friedman(5)

10.2*          Employment Agreement dated as of July 1, 1999 between the
               Company and Stephen G. Berman(5)

10.3*          1999 Amendment to Third Amended and Restated 1995 Stock
               Option Plan of the Company(6)

27             Financial Data Schedule(5)
</TABLE>


- -------------------------
 *      Compensatory plan, contract or arrangement.

(1)     Filed previously as an exhibit to the Company's Registration Statement
        on Form SB-2 (File No. 333-2048-LA), effective May 1, 1996, and
        incorporated herein by reference.

(2)     Filed previously as an exhibit to the Company's Current Report on Form
        8-K, filed April 7, 1998, and incorporated herein by reference.

(3)     Filed previously as exhibit 4.1.2 of the Company's Registration
        Statement on Form S-3 (File No. 333-74717), filed on March 9, 1999, and
        incorporated herein by reference.

(4)     Filed previously as an exhibit to the Company's Registration Statement
        on Form SB-2 (File No. 333-22583), effective May 1, 1997, and
        incorporated herein by reference.

(5)     Filed herewith.

(6)     Filed previously as exhibit 4.1 to the Company's Registration Statement
        on Form S-8 (File No. 333-90055), filed on November 1, 1999 and
        incorporated herein by reference.



<PAGE>   1
                                                                    EXHIBIT 10.1
                              EMPLOYMENT AGREEMENT
                              --------------------


         EMPLOYMENT AGREEMENT dated as of July 1, 1999 by and between JAKKS
Pacific, Inc., a Delaware corporation (the "Company"), and Jack Friedman
("Executive")

                              W I T N E S S E T H :

         WHEREAS, the Company desires to employ Executive on the terms and
subject to the conditions hereinafter set forth, and Executive desires so to be
employed;

         NOW, THEREFORE, in consideration of the premises and the mutual
covenants hereinafter set forth, the parties agree as follows:

         1. Offices and Duties. The Company hereby employs Executive during the
Term (as hereinafter defined) to serve as the Company's Chief Executive Officer
and to perform such executive and supervisory duties on behalf of the Company as
the Company's Board of Directors may from time to time reasonably direct. The
Company's Board of Directors shall elect Executive to serve as the Company's
Chairman, and may elect or designate Executive to serve in such other corporate
offices of the Company or a subsidiary of the Company as the Company's Board of
Directors from time to time may deem necessary, proper or advisable. Executive
hereby accepts such employment and agrees that throughout the Term he shall
faithfully, diligently and to the best of his ability, in furtherance of the
business of the Company, perform the duties assigned to him or incidental to the
offices assumed by him pursuant to this Section. Executive shall devote
substantially all of his business time and attention to the business and affairs
of the Company, but Executive shall not be required to devote any minimum amount
of time or report or perform his duties hereunder on a fixed or periodic basis,
and Executive may engage or participate in such other activities incidental to
any other employment, occupation or business venture or enterprise as do not
materially interfere with or compromise his ability to perform his duties
hereunder. Executive shall at all times be subject to the direction and control
of the Company's Board of Directors, and observe and comply with such rules,
regulations, policies and practices as the Company's Board of Directors may from
time to time establish.

         2. Term. The employment of Executive hereunder shall commence on the
date hereof and continue for a term of ten (10) years ending on June 30, 2009,
subject to earlier termination upon the terms and conditions provided elsewhere
herein (the "Term"). As used herein, "Termination Date" means the last day of
the Term.

         3.       Compensation.

                  (a) As compensation for his services hereunder, the Company
shall pay to Executive during the Term:

                           (i)  a base salary in 1999 at the rate of $521,000
per annum, and in each subsequent year during the Term at a rate to be



<PAGE>   2

determined by the Company's Board of Directors, but that is at least $25,000
more than the rate in the immediately preceding year (the "Base Salary"), such
Base Salary to be paid in substantially equal installments no less often than
twice monthly;

                           (ii) a bonus (the "4% Bonus") in respect of each
Bonus Period (as hereinafter defined) in which Pre-Tax Income (as hereinafter
defined) equals or exceeds the Bonus Target (as hereinafter defined) for such
Bonus Period, payable within 90 days after the end of such Bonus Period, in an
amount equal to the lesser of (A) 4% of such Pre-Tax Income and (B) $1,000,000;
and

                           (iii) such additional incentive or bonus compensation
as the Company's Board of Directors may from time to time determine.

                  (b)      For the purposes of Section 3(a):

                           (i)      A "Bonus Period" is either a fiscal year of
the Company ending during the Term or, if the Term ends on a day other than the
last day of a fiscal year of the Company, the portion of such fiscal year ending
on the last day of the last full month ending during the Term.

                           (ii) The "Bonus Target" for any Bonus Period is (A)
$2 million, if such Bonus Period consists of 12 calendar months, or (B) in any
other case, the product of (I) $5,479.45 and (II) the number of days included in
such Bonus Period.

                           (iii) The "Pre-Tax Income" in any Bonus Period is the
Company's income before any deduction or reserve for income taxes and without
adjustment for any extraordinary item.

The determination of the Bonus Target, Pre-Tax Income and the 4% Bonus for any
Bonus Period, including all estimates, allocations or prorations required to be
made in connection therewith, shall be made by the Company's regularly-engaged
independent certified public accounts in accordance with generally accepted
accounting principles applied on a basis consistent with past periods, which
determination, absent manifest error, shall be conclusive and binding upon the
Company and Executive. If a Bonus Period ends prior to the end of a fiscal year
of the Company, and any year-end adjustment is subsequently made that affects
the determination of the 4% Bonus for such Bonus Period, the Company shall
promptly give written notice to Executive of any change proposed to be made to
such 4% Bonus, setting forth in reasonable detail therein the amount of and
basis for such change. If such change involves an increase to such 4% Bonus, the
Company shall pay such increase to Executive concurrently with the delivery of
such notice; and if such change involves a decrease to such 4% Bonus, Executive
shall repay the amount of such decrease to the Company promptly, and in any
event within 60 days, after receipt of such notice.

                  (c) At his request, the Company shall use its best efforts to
procure major medical, hospitalization, dental and disability insurance for the



                                       2
<PAGE>   3

benefit of Executive and life insurance in the amount of $500,000 in favor of
such beneficiary or beneficiaries as Executive may from time to time designate,
and the Company shall pay all premiums and any other costs or expenses incurred
to maintain such policies in effect during the term of Executive's employment
hereunder.

                  (d) In addition to his Base Salary and other compensation
provided herein, Executive shall be entitled to participate, to the extent he is
eligible under the terms and conditions thereof, in any stock, stock option or
other equity participation plan and any profit-sharing, pension, retirement,
insurance, medical service or other employee benefit plan generally available to
the executive officers of the Company, and to receive any other benefits or
perquisites generally available to the executive officers of the Company
pursuant to any employment policy or practice, which may be in effect from time
to time during the Term. Except as otherwise expressly provided herein, the
Company shall be under no obligation hereunder to institute or to continue any
such employee benefit plan or employment policy or practice.

                  (e) No provision hereof is intended, or shall be deemed, to
impair or limit Executive's eligibility to receive, or any right he may now or
at any time hereafter have to receive, hold or dispose of any common stock, par
value $.001 per share, of the Company (the "Common Stock") or other securities
of the Company or to receive, hold or exercise any options, warrants or other
rights to acquire any Common Stock or other securities of the Company.

                  (f) During the Term, Executive shall not be entitled to
additional compensation for serving in any office of the Company (or any
subsidiary thereof) to which he is elected or appointed, except that, throughout
any period or periods during which he shall serve as a director of the Company
(or such subsidiary), Executive shall be entitled to directors' fees in
accordance with the policies and practices of the Company (or such subsidiary)
then in effect.

         4.       Expense Allowance.

                  (a) The Company shall pay directly, or advance funds to
Executive or reimburse Executive for, all expenses reasonably incurred by him in
connection with the performance of his duties hereunder and the business of the
Company, upon the submission to the Company of itemized expense reports,
receipts or vouchers in accordance with its then customary policies and
practices.

                  (b) The Company shall provide to Executive a suitable
automobile or other vehicle for his exclusive use and the Company shall pay the
entire cost thereof, including without limitation purchase price or lease
payments, insurance premiums, repair charges, and maintenance and operating
expenses, or if, in lieu thereof, Executive uses his own automobile or other
vehicle, the Company shall grant him a monthly allowance in an amount sufficient
to pay all such costs therefor.

         5. Location. Except for routine travel and temporary accommodation
reasonably required to perform his services hereunder, Executive shall not be



                                       3
<PAGE>   4

required to perform his services hereunder at any location other than the
principal executive office of the Company, which office shall be located
throughout the Term at its location on the date hereof, or, if relocated, at a
location within a distance of 30 miles from its location on the date hereof, or
at such other office or site to which Executive may, in his sole discretion,
consent; nor shall he be required to relocate his principal residence to, or
otherwise to reside at, any location specified by the Company.

         6. Office. The Company shall provide Executive with suitable office
space, furnishings and equipment, secretarial and clerical services and such
other facilities and office support as Executive may reasonably request.

         7. Vacation. Executive shall be entitled to four weeks paid vacation
during each year of his employment hereunder, such vacation to be taken at such
time or times as shall be agreed upon by Executive and the Company. Vacation
time shall be cumulative from year to year, except that Executive shall not be
entitled to take more than eight weeks vacation during any consecutive 12-month
period during the Term.

         8. Key-Man Insurance. The Company shall have the right from time to
time to purchase, increase, modify or terminate insurance policies on the life
of Executive for the benefit of the Company in such amounts as the Company may
determine in its sole discretion. In connection therewith, Executive shall, at
such time or times and at such place or places as the Company may reasonably
direct, submit himself to such physical examinations and execute and deliver
such documents as the Company may deem necessary or appropriate.

         9. Trade Secrets. Executive shall hold in a fiduciary capacity for the
benefit of the Company all information relating to or concerned with its
operations, business and affairs, and he shall not, at any time hereafter, use
or disclose any such information to any person other than to the Company or its
designees or except as may otherwise be required in connection with the business
and affairs of the Company.

         10. Intellectual Property.  Subject to Sections 2870 and 2871 of the
California Labor Code:

                  (a) Any idea, invention, design, process, system, procedure,
improvement, development or discovery conceived, developed, created or made by
Executive, alone or with others, during the Term and applicable to the business
of the Company, whether or not patentable or registrable, shall become the sole
and exclusive property of the Company.

                  (b) Executive shall disclose the same promptly and completely
to the Company and shall, during the Term or thereafter, (i) execute all
documents requested by the Company for vesting in the Company the entire right,
title and interest in and to the same, (ii) execute all documents requested by
the Company for filing and procuring such applications for patents, trademarks,
service marks or copyrights as the Company, in its sole discretion, may desire
to prosecute, and (iii) give the Company all assistance it may reasonably
require, including the giving of testimony in any Proceeding (as hereinafter
defined), in other to obtain, maintain and protect the Company's right therein
and thereto.



                                       4
<PAGE>   5

         11.      No Competition.

                  (a) During the Term, and if his employment terminates because
he is discharged by the Company "for cause" pursuant to Section 13 or he
voluntarily resigns pursuant to Section 14(c), for a further period of one year
thereafter, Executive shall not, directly or indirectly:

                           (i) own, control, manage, operate, participate or
invest in, or otherwise be connected with, in any manner, any business activity,
venture or enterprise which is engaged in any business in the United States in
which the Company (or any subsidiary thereof) is currently engaged or is engaged
at the time of termination of Executive's employment hereunder, or

                           (ii) for himself or on behalf of any other person,
employ or engage any person who at the time shall have been within the preceding
12-month period an employee of the Company (or such subsidiary) or contact any
supplier, customer or employee of the Company (or such subsidiary) for the
purpose of soliciting or diverting any supplier, customer or employee from the
Company (or such subsidiary) .

                  (b) The provisions of Section 11(a) notwithstanding, Executive
may invest his funds in securities of an issuer if the securities of such issuer
are listed for trading on a registered securities exchange or actively traded in
an over-the-counter market and Executive's holdings therein represent less than
1% of the total number of shares or principal amount of the securities of such
issuer outstanding.

                  (c) Executive acknowledges that the provisions of this
Section, and the period of time, geographic area and scope and type of
restrictions on his activities set forth herein, are reasonable and necessary
for the protection of the Company.

         12. Termination Upon Disability. In the event that Executive is unable
to perform his duties hereunder by reason of any disability or incapacity (due
to any physical or mental injury, illness or defect) for an aggregate of 180
days in any consecutive 12-month period, the Company shall have the right to
terminate Executive's employment hereunder within 60 days after the 180th day of
his disability or incapacity by giving Executive notice to such effect at least
30 days prior to the date of termination set forth in such notice, and on such
date such employment shall terminate.

         13.      Termination for Cause.

                  (a) In addition to any other rights or remedies provided by
law or in this Agreement, the Company may terminate Executive's employment under
this Agreement if:



                                       5
<PAGE>   6

                           (i)      Executive is convicted of, or enters a plea
of guilty or nolo contendere (which plea is not withdrawn prior to its approval
by the court) to, a felony offense and either Executive fails to perfect an
appeal of such conviction prior to the expiration of the maximum period of time
within which, under applicable law or rules of court, such appeal may be
perfected or, if Executive does perfect such an appeal, his conviction of a
felony offense is sustained on appeal; or

                           (ii)     the Company's Board of Directors determines,
after due inquiry, based on convincing evidence, that Executive has:

                           (A)      committed fraud against, or embezzled or
                                    misappropriated funds or other assets of,
                                    the Company (or any subsidiary thereof);

                           (B)      violated, or caused the Company (or any
                                    subsidiary thereof) or any officer, employee
                                    or other agent thereof, or any other person
                                    to violate, any material law, regulation or
                                    ordinance or any material rule, regulation,
                                    policy or practice established by the
                                    Company's Board of Directors;

                           (C)      willfully, or because of gross or persistent
                                    negligence, (A) failed properly to perform
                                    his duties hereunder or (B) acted in a
                                    manner detrimental to, or adverse to the
                                    interests of, the Company; or

                           (D)      violated, or failed to perform or satisfy
                                    any material covenant, condition or
                                    obligation required to be performed or
                                    satisfied by Executive hereunder;

and that, in the case of any violation or failure referred to in clause (B), (C)
or (D) of this paragraph (ii) of Section 13(a), such violation or failure has
caused, or is reasonably likely to cause, the Company to suffer or incur a
substantial casualty, loss, penalty, expense or other liability or cost.

                  (b) The Company may effect such termination for cause by
giving Executive notice to such effect, setting forth in reasonable detail the
factual basis for such termination, at least five days prior to the date of
termination set forth therein; provided however that Executive may avoid such
termination if Executive, prior to the date of termination set forth in such
notice, cures or explains to the reasonable satisfaction of the Company's Board
of Directors the factual basis for termination set forth therein.

                  (c) In making any determination pursuant to Section 13(a) as
to the occurrence of any act or event described in clauses (A) to (D) of
paragraph (ii) thereof (each, a "For Cause Event"), each of the following shall
constitute convincing evidence of such occurrence:



                                       6
<PAGE>   7

                           (i)      if Executive is made a party to, or target
of, any Proceeding arising under or relating to any For Cause Event, Executive's
failure to defend against such Proceeding or to answer any complaint filed
against him therein, or to deny any claim, charge, averment, or allegation
thereof asserting or based upon the occurrence of a For Cause Event;

                           (ii)     any judgment, award, order, decree or other
adjudication or ruling in any such Proceeding finding or based upon the
occurrence of a For Cause Event (that is not reversed or vacated on appeal); or

                           (iii)    any settlement or compromise of, or consent
decree issued in, any such Proceeding in which Executive expressly admits the
occurrence of a For Cause Event;

provided that none of the foregoing shall be dispositive or create an
irrebuttable presumption of the occurrence of such For Cause Event; and provided
further that the Company's Board of Directors may rely on any other factor or
event as convincing evidence of the occurrence of a For Cause Event.

                  (d) In determining and assessing the detrimental effect of any
For Cause Event on the Company and whether such For Cause Event warrants the
termination of Executive's employment hereunder, the Company's Board of
Directors shall take the following factors, to the extent applicable and
material, into account:

                           (i)      whether the Company's Board of Directors
directed or authorized Executive to take, or to omit to take, any action
involved in such For Cause Event, or approved, consented to or acquiesced in his
taking or omitting to take such action;

                           (ii)     any award of damages, penalty or other
sanction, remedy or relief granted or imposed in any Proceeding based upon or
relating to such For Cause Event, and whether such sanction, remedy or relief is
sufficient to recompense the Company or any other injured person, or to prevent
or to deter the recurrence of such For Cause Event;

                           (iii)    whether any lesser sanction would be
appropriate and effective; and

                           (iv)     any adverse effect that the loss of
Executive's services would have, or be reasonably likely to have, upon the
Company.

         14. Termination by Executive. In addition to any other rights or
remedies provided by law or in this Agreement, Executive may terminate his
employment hereunder:

                  (a) if (i) the Company violates, or fails to perform or
satisfy any material covenant, condition or obligation required to be performed
or satisfied by it hereunder or, (ii) as a result of any action or failure to
act by the Company, there is a material change in the nature or scope of the
duties, obligations, rights or powers of Executive's employment, by giving the
Company notice to such effect, setting forth in reasonable detail the factual




                                       7

<PAGE>   8

basis for such termination, at least five days prior to the date of termination
set forth therein; provided however that the Company may avoid such termination
if it, prior to the date of termination set forth in such notice, cures or
explains to the reasonable satisfaction of Executive the factual basis for
termination set forth therein;

                  (b) if a Change of Control (as hereinafter defined) occurs
during the Term, at any time within the two-year period thereafter, by giving
the Company notice to such effect, setting forth the event or circumstance
constituting such Change of Control, such termination to be effective upon the
date of termination, not more than 30 days after the date of such notice, set
forth therein or, if no such date is set forth therein, immediately upon
delivery of such notice to the Company; or

                  (c) at any time by giving the Company written notice to such
effect at least 60 days prior to the date of termination set forth therein, such
termination to be irrevocable upon receipt of such notice by the Company.

The termination by Executive of his employment hereunder pursuant to Section
14(a) or 14(b) shall not constitute or be deemed to constitute for any purpose a
"voluntary resignation" of his employment.

         15.      Compensation upon Termination.

                  (a) Upon termination of Executive's employment hereunder, he
shall be entitled to receive, in any case, any compensation or other amount due
to him pursuant to Section 3 or 4 in respect of his employment prior to the
Termination Date.

                  (b) If Executive is discharged "for cause" pursuant to Section
13, except for the payment of any amount required to be made by Section 15(a),
from and after the Termination Date, the Company shall have no further
obligation to Executive hereunder, including without limitation any obligation
pursuant to Section 17.

                  (c) If his employment is terminated by Executive pursuant to
Section 14(a) or by the Company other than "for cause" pursuant to Section 13,
he shall be entitled to receive an amount equal to the product of (i) the sum of
(A) his Base Salary in effect on the Termination Date and (B) his 4% Bonus for
the last Bonus Period ending before the Termination Date (annualized if such
Bonus Period is other than a 12-month fiscal year of the Company), and (ii) a
fraction, the numerator of which is the number of full months remaining in the
balance of the Term after the Termination Date and the denominator of which is
120.

                  (d) If his employment terminates pursuant to Section 14(b)
and, if at the time Executive gives the Company the notice of termination
referred to therein, the Company has not given to Executive a notice of
termination upon his disability pursuant to Section 12 or "for cause" pursuant
to Section 13, he shall be entitled to receive, upon the terms and subject to
the conditions set forth in Section 16, the Parachute Amount (as hereinafter
defined).




                                       8
<PAGE>   9

                  (e) Any amount payable to Executive upon termination of his
employment hereunder shall be paid promptly, and in any event within 30 days,
after the Termination Date.

                  (f) Executive shall have no obligation hereunder to seek or to
accept any other employment after the Termination Date or otherwise to mitigate
the payments required to be made by this Section. No compensation or other
amount received or receivable by Executive on account of any employment or
engagement after the Termination Date shall be offset against or deducted from
any payment required to be made by this Section.

         16.      Change of Control.

                  (a)      For the purposes of this Section 16:

                           (i)      The "Act" is the Securities Exchange Act of
1934, as amended.

                           (ii)     A "person" includes a "group" within the
meaning of Section 13(d)(3) of the Act.

                           (iii) "Control" is used herein as defined in Rule
12b-2 under the Act.

                           (iv)     "Beneficially owns" and "acquisition" are
used herein as defined in Rules 13d-3 and 13d-5, respectively, under the Act.

                           (v)      "Non-Affiliated Person" means any person,
other than Executive, an employee stock ownership trust of the Company (or any
trustee thereof for the benefit of such trust), or any person controlled by
Executive, the Company or such a trust.

                           (vi)     "Voting Securities" includes Common Stock
and any other securities of the Company that ordinarily entitle the holders
thereof to vote, together with the holders of Common Stock or as a separate
class, with respect to matters submitted to a vote of the holders of Common
Stock, but securities of the Company as to which the consent of the holders
thereof is required by applicable law or the terms of such securities only with
respect to certain specified transactions or other matters, or the holders of
which are entitled to vote only upon the occurrence of certain specified events
(such as default in the payment of a mandatory dividend on preferred stock or a
scheduled installment of principal or interest of any debt security), shall not
be Voting Securities.

                           (vii) "Right" means any option, warrant or other
right to acquire any Voting Security (other than such a right of conversion or
exchange included in a Voting Security).

                           (viii) The "Code" is the Internal Revenue Code of
1986, as amended.

                           (ix)  "Base amount," "present value" and "parachute
payment" are used herein as defined in Section 280G of the Code.



                                       9
<PAGE>   10

                  (b) A "Change of Control" occurs when:

                           (i)  a Non-Affiliated Person acquires control of the
Company;

                           (ii)  upon an acquisition of Voting Securities or
Rights by a Non- Affiliated Person or any change in the number or voting power
of outstanding Voting Securities, such Non-Affiliated Person beneficially owns
Voting Securities or Rights entitling such person to cast a number of votes
(determined in accordance with Section 16(g)) equal to or greater than 25% of
the sum of (A) the number of votes that may be cast by all other holders of
outstanding Voting Securities and (B) the number of votes that may be cast by
such Non-Affiliated Person (determined in accordance with Section 16(g)); or

                           (iii) upon any change in the membership of the
Company's Board of Directors, a majority of the directors are persons who are
not nominated or appointed by the Company's Board of Directors as constituted
prior to such change.

                  (c) The "Parachute Amount" to which Executive shall be
entitled pursuant to Section 15(d) shall equal 2.99 times Executive's base
amount.

                  (d) It is intended that the present value of any payments or
benefits to Executive, whether hereunder or otherwise, that are includable in
the computation of parachute payments shall not exceed 2.99 times the base
amount. Accordingly, if Executive receives any payment or benefit from the
Company prior to payment of the Parachute Amount which, when added to the
Parachute Amount, would subject any of the payments or benefits to Executive to
the excise tax imposed by Section 4999 of the Code, the Parachute Amount shall
be reduced by the least amount necessary to avoid such tax. The Company shall
have no obligation hereunder to make any payment or provide any benefit to
Executive after the payment of the Parachute Amount which would subject any of
such payments or benefits to the excise tax imposed by Section 4999 of the Code.

                  (e) Any other provision hereof notwithstanding, Executive may,
prior to his receipt of the Parachute Amount pursuant to Section 15(d), waive
the payment thereof, or, after his receipt of the Parachute Amount thereunder,
treat some or all of such amount as a loan from the Company which Executive
shall repay to the Company within 180 days after the receipt thereof, together
with interest thereon at the rate provided in Section 7872 of the Code, in
either case, by giving the Company notice to such effect.

                  (f) Any determination of the base amount, the Parachute
Amount, any liability for excise tax under Section 4999 of the Code or other
matter required to be made pursuant to this Section 18, shall be made by the
Company's regularly-engaged independent certified public accountants, whose
determination shall be conclusive and binding upon the Company and Executive;
provided that such accountants shall give to Executive, on or before the date on
which payment of the Parachute Amount or any later payment or benefit would be
made, a notice setting forth in reasonable detail such determination and the
basis therefor, and stating expressly that Executive is entitled to rely
thereon.




                                       10
<PAGE>   11

                  (g) The number of votes that may be cast by holders of Voting
Securities or Rights upon the issuance or grant thereof shall be deemed to be
the largest number of votes that may be cast by the holders of such securities
or the holders of any other Voting Securities into which such Voting Securities
or Rights are convertible or for which they are exchangeable or exercisable,
determined as though such Voting Securities or Rights were immediately
convertible, exchangeable or exercisable and without regard to any anti-dilution
or other adjustments provided for therein.

         17.      Other Termination Provisions.

                  (a) Upon request by Executive, on the Termination Date or as
soon as practicable thereafter, the Company shall assign to Executive, and
Executive shall assume, the purchase agreement or lease relating to any
automobile or other vehicle that the Company provides for his use on the
Termination Date pursuant to Section 4(b) (other than an automobile or other
vehicle owned or leased by Executive), if and to the extent assignable under the
terms and conditions thereof, and thereafter Executive shall be liable for, and
the Company shall be relieved of all liability for, any amount or other
obligation required to be paid or performed thereunder in respect of any period
commencing after the date of assignment.

                  (b) Throughout the 10-year period following the Termination
Date, the Company shall indemnify Executive, and hold him harmless from, any
loss, damages, liability, obligation or expense that he may suffer or incur in
connection with any claim made or Proceeding commenced during such period
relating to his service as a director, officer, employee or agent of the Company
(or any subsidiary thereof) to the same extent and in same manner as the Company
shall be obligated so to indemnify Executive immediately prior to the
Termination Date; provided that, if during such 10-year period the Company
adopts or assumes any indemnification policy or practice with respect to its
directors, officers, employees or agents that is more favorable than that in
effect on the Termination Date, Executive shall be entitled to such more
favorable indemnification.

                  (c) Throughout the 10-year period following the Termination
Date, the Company shall maintain for the benefit of Executive directors' and
officers' liability insurance (on a "claims made" basis) providing coverage at
least as favorable to Executive (including with respect to limits of liability,
exclusions, and deductible and retention amounts) as that in effect on the
Termination Date.

         18. Limitation of Authority. Except as expressly provided herein, no
provision hereof shall be deemed to authorize or empower either party hereto to
act on behalf of, obligate or bind the other party hereto.

         19. Notices. Any notice or demand required or permitted to be given or
made hereunder to or upon either party hereto shall be deemed to have been duly
given or made for all purposes if (a) in writing and sent by (i) messenger or an
overnight courier service against receipt, or (ii) certified or registered mail,
postage paid, return receipt requested, or (b) sent by telegram, telecopy, telex



                                       11
<PAGE>   12

or similar electronic means, provided that a written copy thereof is sent on the
same day by postage-paid first-class mail, to such party at the following
address:

         to the Company at:  22761 Pacific Coast Highway, Suite 226
                             Malibu, California 90265
                             Attn: President
                             Fax: (310) 317-8527

         with a copy to:     Feder, Kaszovitz, Isaacson, Weber, Skala & Bass LLP
                             750 Lexington Avenue
                             New York, New York 10022
                             Attn: Murray L. Skala, Esq.
                             Fax: (212) 888-7776

         to Executive at:    6351 Kanan Dume Road
                             Malibu, California 90265
                             Fax: (310) 589-9371

or such other address as either party hereto may at any time, or from time to
time, direct by notice given to the other party in accordance with this Section.
The date of giving or making of any such notice or demand shall be, in the case
of clause (a) (i), the date of the receipt; in the case of clause (a) (ii), five
business days after such notice or demand is sent; and, in the case of clause
(b), the business day next following the date such notice or demand is sent.

         20. Amendment. Except as otherwise provided herein, no amendment of
this Agreement shall be valid or effective, unless in writing and signed by or
on behalf of the parties hereto.

         21. Waiver. No course of dealing or omission or delay on the part of
either party hereto in asserting or exercising any right hereunder shall
constitute or operate as a waiver of any such right. No waiver of any provision
hereof shall be effective, unless in writing and signed by or on behalf of the
party to be charged therewith. No waiver shall be deemed a continuing waiver or
waiver in respect of any other or subsequent breach or default, unless expressly
so stated in writing.

         22. Governing Law. This Agreement shall be governed by, and interpreted
and enforced in accordance with, the laws of the State of California without
regard to principles of choice of law or conflict of laws.

         23. Jurisdiction. Each of the parties hereto hereby irrevocably
consents and submits to the jurisdiction of the courts of the State of
California and the United States District Court for the Southern District of
California in connection with any suit, action or proceeding arising out of or
relating to this Agreement or the transactions contemplated hereby, waives any
objection to venue in the County of Los Angeles, State of California, or such
District, and agrees that service of any summons, complaint, notice or other
process relating to such proceeding may be effected in the manner provided by
clause (a) (ii) of Section 19.




                                       12
<PAGE>   13

         24. Remedies. In the event of any actual or prospective breach or
default by either party hereto, the other party shall be entitled to equitable
relief, including remedies in the nature of rescission, injunction and specific
performance. All remedies hereunder are cumulative and not exclusive, and
nothing herein shall be deemed to prohibit or limit either party from pursuing
any other remedy or relief available at law or in equity for such actual or
prospective breach or default, including the recovery of damages.

         25. Severability. The provisions hereof are severable and in the event
that any provision of this Agreement shall be determined to be invalid or
unenforceable in any respect by a court of competent jurisdiction, the remaining
provisions hereof shall not be affected, but shall, subject to the discretion of
such court, remain in full force and effect, and any invalid or unenforceable
provision shall be deemed, without further action on the part of the parties
hereto, amended and limited to the extent necessary to render the same valid and
enforceable.

         26. Counterparts. This Agreement may be executed in counterparts, each
of which shall be deemed an original and which together shall constitute one and
the same agreement.

         27. Assignment. This Agreement, and each right, interest and obligation
hereunder, may not be assigned by either party hereto without the prior written
consent of the other party hereto, and any purported assignment without such
consent shall be void and without effect, except that this Agreement shall be
assigned to, and assumed by, any person with or into which the Company merges or
consolidates, or which acquires all or substantially all of its assets, or which
otherwise succeeds to and continues the Company's business substantially as an
entirety. Except as otherwise expressly provided herein or required by law,
Executive shall not have any power of anticipation, assignment or alienation of
any payments required to be made to him hereunder, and no other person may
acquire any right or interest in any thereof by reason of any purported sale,
assignment or other disposition thereof, whether voluntary or involuntary, any
claim in a bankruptcy or other insolvency proceeding against Executive, or any
other ruling, judgment, order, writ or decree.

         28. Binding Effect. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors and permitted
assigns. This Agreement is not intended, and shall not be deemed, to create or
confer any right or interest for the benefit of any person not a party hereto.

         29. Titles and Captions. The titles and captions of the Articles and
Sections of this Agreement are for convenience of reference only and do not in
any way define or interpret the intent of the parties or modify or otherwise
affect any of the provisions hereof.

         30. Grammatical Conventions. Whenever the context so requires, each
pronoun or verb used herein shall be construed in the singular or the plural
sense and each capitalized term defined herein and each pronoun used herein
shall be construed in the masculine, feminine or neuter sense.




                                       13
<PAGE>   14

         31. References. The terms "herein," "hereto," "hereof," "hereby," and
"hereunder," and other terms of similar import, refer to this Agreement as a
whole, and not to any Article, Section or other part hereof.

         32. No Presumptions. Each party hereto acknowledges that it has had an
opportunity to consult with counsel and has participated in the preparation of
this Agreement. No party hereto is entitled to any presumption with respect to
the interpretation of any provision hereof or the resolution of any alleged
ambiguity herein based on any claim that the other party hereto drafted or
controlled the drafting of this Agreement.

         33.      Certain Definitions.  As used herein:

                  (a) "Person" includes without limitation a natural person,
corporation, joint stock company, limited liability company, partnership, joint
venture, association, trust, government or governmental authority, agency or
instrumentality, or any group of the foregoing acting in concert.

                  (b) A "Proceeding" is any suit, action, arbitration, audit,
investigation or other proceeding before or by any court, magistrate,
arbitration panel or other tribunal, or any governmental agency, authority or
instrumentality of competent jurisdiction.

         34. Entire Agreement. This Agreement embodies the entire agreement of
the parties hereto with respect to the subject matter hereof and supersedes any
prior agreement, commitment or arrangement relating thereto, including without
limitation the Employment Agreement dated as of January 1, 1998 between the
Company and Executive, as amended, which shall terminate, notwithstanding any
contrary provision thereof, immediately upon the commencement of the Term,
except that each party thereto shall (a) remain required to perform any act and
to satisfy any obligation or condition that such party is required to perform or
satisfy thereunder with respect to any event occurring or circumstance existing
during the term thereof (including without limitation the payment or delivery to
Executive of any compensation, reimbursable expense or employee benefit or
perquisite to which he may be entitled, but which has not yet been paid to him,
on account of his employment thereunder) that has not been so performed or
satisfied, and (b) retain its right thereunder to assert or to allege any claim
or cause of action relating to or based upon, or otherwise to enforce, any
provision thereof with respect to any event occurring or circumstance existing
during the term thereof.



                                       14

<PAGE>   15

                  IN WITNESS WHEREOF, the undersigned have duly executed this
Agree ment as of the day and year first above written.


                                    THE COMPANY:

                                    JAKKS PACIFIC, INC.


                                    By:     /s/ Stephen G. Berman
                                            ------------------------------
                                            Name: Stephen G. Berman
                                            Title: President


                                    EXECUTIVE:


                                    /s/ Jack Friedman
                                    ---------------------------
                                    Jack Friedman







                                       15


<PAGE>   1
                                                                    EXHIBIT 10.2

                              EMPLOYMENT AGREEMENT


         EMPLOYMENT AGREEMENT dated as of July 1, 1999 by and between JAKKS
Pacific, Inc., a Delaware corporation (the "Company"), and Stephen G. Berman
("Executive")

                              W I T N E S S E T H :

         WHEREAS, the Company desires to employ Executive on the terms and
subject to the conditions hereinafter set forth, and Executive desires so to be
employed;

         NOW, THEREFORE, in consideration of the premises and the mutual
covenants hereinafter set forth, the parties agree as follows:

         1. Offices and Duties. The Company hereby employs Executive during the
Term (as hereinafter defined) to serve as the Company's Chief Operating Officer
and to perform such executive and supervisory duties on behalf of the Company as
the Company's Board of Directors may from time to time reasonably direct. The
Company's Board of Directors shall elect Executive to serve as the Company's
President, and may elect or designate Executive to serve in such other corporate
offices of the Company or a subsidiary of the Company as the Company's Board of
Directors from time to time may deem necessary, proper or advisable. Executive
hereby accepts such employment and agrees that throughout the Term he shall
faithfully, diligently and to the best of his ability, in furtherance of the
business of the Company, perform the duties assigned to him or incidental to the
offices assumed by him pursuant to this Section. Executive shall devote
substantially all of his business time and attention to the business and affairs
of the Company, but Executive shall not be required to devote any minimum amount
of time or report or perform his duties hereunder on a fixed or periodic basis,
and Executive may engage or participate in such other activities incidental to
any other employment, occupation or business venture or enterprise as do not
materially interfere with or compromise his ability to perform his duties
hereunder. Executive shall at all times be subject to the direction and control
of the Company's Board of Directors, and observe and comply with such rules,
regulations, policies and practices as the Company's Board of Directors may from
time to time establish.

         2. Term. The employment of Executive hereunder shall commence on the
date hereof and continue for a term of ten (10) years ending on June 30, 2009,
subject to earlier termination upon the terms and conditions provided elsewhere
herein (the "Term"). As used herein, "Termination Date" means the last day of
the Term.

         3.       Compensation.

                  (a) As compensation for his services hereunder, the Company
shall pay to Executive during the Term:

                           (i) a base salary in 1999 at the rate of $496,000 per
annum, and in each subsequent year during the Term at a rate to be determined by
the Company's Board of Directors, but that is at least $25,000 more than the
rate in the immediately preceding year (the "Base Salary"), such Base Salary to
be paid in substantially equal installments no less often than twice monthly;




<PAGE>   2

                           (ii) a bonus (the "4% Bonus") in respect of each
Bonus Period (as hereinafter defined) in which Pre-Tax Income (as hereinafter
defined) equals or exceeds the Bonus Target (as hereinafter defined) for such
Bonus Period, payable within 90 days after the end of such Bonus Period, in an
amount equal to the lesser of (A) 4% of such Pre-Tax Income and (B) $1,000,000;
and

                           (iii) such additional incentive or bonus compensation
as the Company's Board of Directors may from time to time determine.

                  (b)      For the purposes of Section 3(a):

                           (i) A "Bonus Period" is either a fiscal year of the
Company ending during the Term or, if the Term ends on a day other than the last
day of a fiscal year of the Company, the portion of such fiscal year ending on
the last day of the last full month ending during the Term.

                           (ii) The "Bonus Target" for any Bonus Period is (A)
$2 million, if such Bonus Period consists of 12 calendar months, or (B) in any
other case, the product of (I) $5,479.45 and (II) the number of days included in
such Bonus Period.

                           (iii) The "Pre-Tax Income" in any Bonus Period is the
Company's income before any deduction or reserve for income taxes and without
adjustment for any extraordinary item.

The determination of the Bonus Target, Pre-Tax Income and the 4% Bonus for any
Bonus Period, including all estimates, allocations or prorations required to be
made in connection therewith, shall be made by the Company's regularly-engaged
independent certified public accounts in accordance with generally accepted
accounting principles applied on a basis consistent with past periods, which
determination, absent manifest error, shall be conclusive and binding upon the
Company and Executive. If a Bonus Period ends prior to the end of a fiscal year
of the Company, and any year-end adjustment is subsequently made that affects
the determination of the 4% Bonus for such Bonus Period, the Company shall
promptly give written notice to Executive of any change proposed to be made to
such 4% Bonus, setting forth in reasonable detail therein the amount of and
basis for such change. If such change involves an increase to such 4% Bonus, the
Company shall pay such increase to Executive concurrently with the delivery of
such notice; and if such change involves a decrease to such 4% Bonus, Executive
shall repay the amount of such decrease to the Company promptly, and in any
event within 60 days, after receipt of such notice.

                  (c) At his request, the Company shall use its best efforts to
procure major medical, hospitalization, dental and disability insurance for the
benefit of Executive and life insurance in the amount of $500,000 in favor of
such beneficiary or beneficiaries as Executive may from time to time designate,
and the Company shall pay all premiums and any other costs or expenses incurred
to maintain such policies in effect during the term of Executive's employment
hereunder.




                                       2
<PAGE>   3

                  (d) In addition to his Base Salary and other compensation
provided herein, Executive shall be entitled to participate, to the extent he is
eligible under the terms and conditions thereof, in any stock, stock option or
other equity participation plan and any profit-sharing, pension, retirement,
insurance, medical service or other employee benefit plan generally available to
the executive officers of the Company, and to receive any other benefits or
perquisites generally available to the executive officers of the Company
pursuant to any employment policy or practice, which may be in effect from time
to time during the Term. Except as otherwise expressly provided herein, the
Company shall be under no obligation hereunder to institute or to continue any
such employee benefit plan or employment policy or practice.

                  (e) No provision hereof is intended, or shall be deemed, to
impair or limit Executive's eligibility to receive, or any right he may now or
at any time hereafter have to receive, hold or dispose of any common stock, par
value $.001 per share, of the Company (the "Common Stock") or other securities
of the Company or to receive, hold or exercise any options, warrants or other
rights to acquire any Common Stock or other securities of the Company.

                  (f) During the Term, Executive shall not be entitled to
additional compensation for serving in any office of the Company (or any
subsidiary thereof) to which he is elected or appointed, except that, throughout
any period or periods during which he shall serve as a director of the Company
(or such subsidiary), Executive shall be entitled to directors' fees in
accordance with the policies and practices of the Company (or such subsidiary)
then in effect.

         4.       Expense Allowance.

                  (a) The Company shall pay directly, or advance funds to
Executive or reimburse Executive for, all expenses reasonably incurred by him in
connection with the performance of his duties hereunder and the business of the
Company, upon the submission to the Company of itemized expense reports,
receipts or vouchers in accordance with its then customary policies and
practices.

                  (b) The Company shall provide to Executive a suitable
automobile or other vehicle for his exclusive use and the Company shall pay the
entire cost thereof, including without limitation purchase price or lease
payments, insurance premiums, repair charges, and maintenance and operating
expenses, or if, in lieu thereof, Executive uses his own automobile or other
vehicle, the Company shall grant him a monthly allowance in an amount sufficient
to pay all such costs therefor.

         5. Location. Except for routine travel and temporary accommodation
reasonably required to perform his services hereunder, Executive shall not be
required to perform his services hereunder at any location other than the
principal executive office of the Company, which office shall be located
throughout the Term at its location on the date hereof, or, if relocated, at a
location within a distance of 30 miles from its location on the date hereof, or
at such other office or site to which Executive may, in his sole discretion,
consent; nor shall he be required to relocate his principal residence to, or
otherwise to reside at, any location specified by the Company.




                                       3
<PAGE>   4

         6. Office. The Company shall provide Executive with suitable office
space, furnishings and equipment, secretarial and clerical services and such
other facilities and office support as Executive may reasonably request.

         7. Vacation. Executive shall be entitled to four weeks paid vacation
during each year of his employment hereunder, such vacation to be taken at such
time or times as shall be agreed upon by Executive and the Company. Vacation
time shall be cumulative from year to year, except that Executive shall not be
entitled to take more than eight weeks vacation during any consecutive 12-month
period during the Term.

         8. Key-Man Insurance. The Company shall have the right from time to
time to purchase, increase, modify or terminate insurance policies on the life
of Executive for the benefit of the Company in such amounts as the Company may
determine in its sole discretion. In connection therewith, Executive shall, at
such time or times and at such place or places as the Company may reasonably
direct, submit himself to such physical examinations and execute and deliver
such documents as the Company may deem necessary or appropriate.

         9. Trade Secrets. Executive shall hold in a fiduciary capacity for the
benefit of the Company all information relating to or concerned with its
operations, business and affairs, and he shall not, at any time hereafter, use
or disclose any such information to any person other than to the Company or its
designees or except as may otherwise be required in connection with the business
and affairs of the Company.

         10. Intellectual Property.  Subject to Sections 2870 and 2871 of the
California Labor Code:

                  (a) Any idea, invention, design, process, system, procedure,
improvement, development or discovery conceived, developed, created or made by
Executive, alone or with others, during the Term and applicable to the business
of the Company, whether or not patentable or registrable, shall become the sole
and exclusive property of the Company.

                  (b) Executive shall disclose the same promptly and completely
to the Company and shall, during the Term or thereafter, (i) execute all
documents requested by the Company for vesting in the Company the entire right,
title and interest in and to the same, (ii) execute all documents requested by
the Company for filing and procuring such applications for patents, trademarks,
service marks or copyrights as the Company, in its sole discretion, may desire
to prosecute, and (iii) give the Company all assistance it may reasonably
require, including the giving of testimony in any Proceeding (as hereinafter
defined), in other to obtain, maintain and protect the Company's right therein
and thereto.




                                       4
<PAGE>   5

         11.      No Competition.

                  (a) During the Term, and if his employment terminates because
he is discharged by the Company "for cause" pursuant to Section 13 or he
voluntarily resigns pursuant to Section 14(c), for a further period of one year
thereafter, Executive shall not, directly or indirectly:

                           (i) own, control, manage, operate, participate or
invest in, or otherwise be connected with, in any manner, any business activity,
venture or enterprise which is engaged in any business in the United States in
which the Company (or any subsidiary thereof) is currently engaged or is engaged
at the time of termination of Executive's employment hereunder, or

                           (ii) for himself or on behalf of any other person,
employ or engage any person who at the time shall have been within the preceding
12-month period an employee of the Company (or such subsidiary) or contact any
supplier, customer or employee of the Company (or such subsidiary) for the
purpose of soliciting or diverting any supplier, customer or employee from the
Company (or such subsidiary) .

                  (b) The provisions of Section 11(a) notwithstanding, Executive
may invest his funds in securities of an issuer if the securities of such issuer
are listed for trading on a registered securities exchange or actively traded in
an over-the-counter market and Executive's holdings therein represent less than
1% of the total number of shares or principal amount of the securities of such
issuer outstanding.

                  (c) Executive acknowledges that the provisions of this
Section, and the period of time, geographic area and scope and type of
restrictions on his activities set forth herein, are reasonable and necessary
for the protection of the Company.

         12. Termination Upon Disability. In the event that Executive is unable
to perform his duties hereunder by reason of any disability or incapacity (due
to any physical or mental injury, illness or defect) for an aggregate of 180
days in any consecutive 12-month period, the Company shall have the right to
terminate Executive's employment hereunder within 60 days after the 180th day of
his disability or incapacity by giving Executive notice to such effect at least
30 days prior to the date of termination set forth in such notice, and on such
date such employment shall terminate.

         13.      Termination for Cause.

                  (a) In addition to any other rights or remedies provided by
law or in this Agreement, the Company may terminate Executive's employment under
this Agreement if:




                                       5
<PAGE>   6

                           (i) Executive is convicted of, or enters a plea of
guilty or nolo contendere (which plea is not withdrawn prior to its approval by
the court) to, a felony offense and either Executive fails to perfect an appeal
of such conviction prior to the expiration of the maximum period of time within
which, under applicable law or rules of court, such appeal may be perfected or,
if Executive does perfect such an appeal, his conviction of a felony offense is
sustained on appeal; or

                           (ii) the Company's Board of Directors determines,
after due inquiry, based on convincing evidence, that Executive has:

                           (A)      committed fraud against, or embezzled or
                                    misappropriated funds or other assets of,
                                    the Company (or any subsidiary thereof);

                           (B)      violated, or caused the Company (or any
                                    subsidiary thereof) or any officer, employee
                                    or other agent thereof, or any other person
                                    to violate, any material law, regulation or
                                    ordinance or any material rule, regulation,
                                    policy or practice established by the
                                    Company's Board of Directors;

                           (C)      willfully, or because of gross or persistent
                                    negligence, (A) failed properly to perform
                                    his duties hereunder or (B) acted in a
                                    manner detrimental to, or adverse to the
                                    interests of, the Company; or

                           (D)      violated, or failed to perform or satisfy
                                    any material covenant, condition or
                                    obligation required to be performed or
                                    satisfied by Executive hereunder;

and that, in the case of any violation or failure referred to in clause (B), (C)
or (D) of this paragraph (ii) of Section 13(a), such violation or failure has
caused, or is reasonably likely to cause, the Company to suffer or incur a
substantial casualty, loss, penalty, expense or other liability or cost.

                  (b) The Company may effect such termination for cause by
giving Executive notice to such effect, setting forth in reasonable detail the
factual basis for such termination, at least five days prior to the date of
termination set forth therein; provided however that Executive may avoid such
termination if Executive, prior to the date of termination set forth in such
notice, cures or explains to the reasonable satisfaction of the Company's Board
of Directors the factual basis for termination set forth therein.

                  (c) In making any determination pursuant to Section 13(a) as
to the occurrence of any act or event described in clauses (A) to (D) of
paragraph (ii) thereof (each, a "For Cause Event"), each of the following shall
constitute convincing evidence of such occurrence:




                                       6
<PAGE>   7

                           (i) if Executive is made a party to, or target of,
any Proceeding arising under or relating to any For Cause Event, Executive's
failure to defend against such Proceeding or to answer any complaint filed
against him therein, or to deny any claim, charge, averment, or allegation
thereof asserting or based upon the occurrence of a For Cause Event;

                           (ii) any judgment, award, order, decree or other
adjudication or ruling in any such Proceeding finding or based upon the
occurrence of a For Cause Event (that is not reversed or vacated on appeal); or

                           (iii) any settlement or compromise of, or consent
decree issued in, any such Proceeding in which Executive expressly admits the
occurrence of a For Cause Event;

provided that none of the foregoing shall be dispositive or create an
irrebuttable presumption of the occurrence of such For Cause Event; and provided
further that the Company's Board of Directors may rely on any other factor or
event as convincing evidence of the occurrence of a For Cause Event.

                  (d) In determining and assessing the detrimental effect of any
For Cause Event on the Company and whether such For Cause Event warrants the
termination of Executive's employment hereunder, the Company's Board of
Directors shall take the following factors, to the extent applicable and
material, into account:

                           (i) whether the Company's Board of Directors
directed or authorized Executive to take, or to omit to take, any action
involved in such For Cause Event, or approved, consented to or acquiesced in his
taking or omitting to take such action;

                           (ii) any award of damages, penalty or other sanction,
remedy or relief granted or imposed in any Proceeding based upon or relating to
such For Cause Event, and whether such sanction, remedy or relief is sufficient
to recompense the Company or any other injured person, or to prevent or to deter
the recurrence of such For Cause Event;

                           (iii) whether any lesser sanction would be
appropriate and effective; and

                           (iv) any adverse effect that the loss of Executive's
services would have, or be reasonably likely to have, upon the Company.

         14. Termination by Executive. In addition to any other rights or
remedies provided by law or in this Agreement, Executive may terminate his
employment hereunder:

                  (a) if (i) the Company violates, or fails to perform or
satisfy any material covenant, condition or obligation required to be performed
or satisfied by it hereunder or, (ii) as a result of any action or failure to
act by the Company, there is a material change in the nature or scope of the
duties, obligations, rights or powers of Executive's employment, by giving the
Company notice to such effect, setting forth in reasonable detail the factual
basis for such termination, at least five days prior to the date of termination
set forth therein; provided however that the Company may avoid such termination
if it, prior to the date of termination set forth in such notice, cures or
explains to the reasonable satisfaction of Executive the factual basis for
termination set forth therein;




                                       7

<PAGE>   8

                  (b) if a Change of Control (as hereinafter defined) occurs
during the Term, at any time within the two-year period thereafter, by giving
the Company notice to such effect, setting forth the event or circumstance
constituting such Change of Control, such termination to be effective upon the
date of termination, not more than 30 days after the date of such notice, set
forth therein or, if no such date is set forth therein, immediately upon
delivery of such notice to the Company; or

                  (c) at any time by giving the Company written notice to such
effect at least 60 days prior to the date of termination set forth therein, such
termination to be irrevocable upon receipt of such notice by the Company.

The termination by Executive of his employment hereunder pursuant to Section
14(a) or 14(b) shall not constitute or be deemed to constitute for any purpose a
"voluntary resignation" of his employment.

         15.      Compensation upon Termination.

                  (a) Upon termination of Executive's employment hereunder, he
shall be entitled to receive, in any case, any compensation or other amount due
to him pursuant to Section 3 or 4 in respect of his employment prior to the
Termination Date.

                  (b) If Executive is discharged "for cause" pursuant to Section
13, except for the payment of any amount required to be made by Section 15(a),
from and after the Termination Date, the Company shall have no further
obligation to Executive hereunder, including without limitation any obligation
pursuant to Section 17.

                  (c) If his employment is terminated by Executive pursuant to
Section 14(a) or by the Company other than "for cause" pursuant to Section 13,
he shall be entitled to receive an amount equal to the product of (i) the sum of
(A) his Base Salary in effect on the Termination Date and (B) his 4% Bonus for
the last Bonus Period ending before the Termination Date (annualized if such
Bonus Period is other than a 12-month fiscal year of the Company), and (ii) a
fraction, the numerator of which is the number of full months remaining in the
balance of the Term after the Termination Date and the denominator of which is
120.

                  (d) If his employment terminates pursuant to Section 14(b)
and, if at the time Executive gives the Company the notice of termination
referred to therein, the Company has not given to Executive a notice of
termination upon his disability pursuant to Section 12 or "for cause" pursuant
to Section 13, he shall be entitled to receive, upon the terms and subject to
the conditions set forth in Section 16, the Parachute Amount (as hereinafter
defined).




                                       8

<PAGE>   9

                  (e) Any amount payable to Executive upon termination of his
employment hereunder shall be paid promptly, and in any event within 30 days,
after the Termination Date.

                  (f) Executive shall have no obligation hereunder to seek or to
accept any other employment after the Termination Date or otherwise to mitigate
the payments required to be made by this Section. No compensation or other
amount received or receivable by Executive on account of any employment or
engagement after the Termination Date shall be offset against or deducted from
any payment required to be made by this Section.

         16.      Change of Control.

                  (a)      For the purposes of this Section 16:

                           (i)  The "Act" is the Securities Exchange Act of
1934, as amended.

                           (ii) A "person" includes a "group" within the meaning
of Section 13(d)(3) of the Act.

                           (iii) "Control" is used herein as defined in Rule
12b-2 under the Act.

                           (iv) "Beneficially owns" and "acquisition" are used
herein as defined in Rules 13d-3 and 13d-5, respectively, under the Act.

                           (v) "Non-Affiliated Person" means any person, other
than Executive, an employee stock ownership trust of the Company (or any trustee
thereof for the benefit of such trust), or any person controlled by Executive,
the Company or such a trust.

                           (vi) "Voting Securities" includes Common Stock and
any other securities of the Company that ordinarily entitle the holders thereof
to vote, together with the holders of Common Stock or as a separate class, with
respect to matters submitted to a vote of the holders of Common Stock, but
securities of the Company as to which the consent of the holders thereof is
required by applicable law or the terms of such securities only with respect to
certain specified transactions or other matters, or the holders of which are
entitled to vote only upon the occurrence of certain specified events (such as
default in the payment of a mandatory dividend on preferred stock or a scheduled
installment of principal or interest of any debt security), shall not be Voting
Securities.

                           (vii) "Right" means any option, warrant or other
right to acquire any Voting Security (other than such a right of conversion or
exchange included in a Voting Security).

                           (viii) The "Code" is the Internal Revenue Code of
1986, as amended.

                           (ix) "Base amount," "present value" and "parachute
payment" are used herein as defined in Section 280G of the Code.




                                       9
<PAGE>   10

                  (b) A "Change of Control" occurs when:

                           (i)  a Non-Affiliated Person acquires control of the
Company;

                           (ii) upon an acquisition of Voting Securities or
Rights by a Non- Affiliated Person or any change in the number or voting power
of outstanding Voting Securities, such Non-Affiliated Person beneficially owns
Voting Securities or Rights entitling such person to cast a number of votes
(determined in accordance with Section 16(g)) equal to or greater than 25% of
the sum of (A) the number of votes that may be cast by all other holders of
outstanding Voting Securities and (B) the number of votes that may be cast by
such Non-Affiliated Person (determined in accordance with Section 16(g)); or

                           (iii) upon any change in the membership of the
Company's Board of Directors, a majority of the directors are persons who are
not nominated or appointed by the Company's Board of Directors as constituted
prior to such change.

                  (c) The "Parachute Amount" to which Executive shall be
entitled pursuant to Section 15(d) shall equal 2.99 times Executive's base
amount.

                  (d) It is intended that the present value of any payments or
benefits to Executive, whether hereunder or otherwise, that are includable in
the computation of parachute payments shall not exceed 2.99 times the base
amount. Accordingly, if Executive receives any payment or benefit from the
Company prior to payment of the Parachute Amount which, when added to the
Parachute Amount, would subject any of the payments or benefits to Executive to
the excise tax imposed by Section 4999 of the Code, the Parachute Amount shall
be reduced by the least amount necessary to avoid such tax. The Company shall
have no obligation hereunder to make any payment or provide any benefit to
Executive after the payment of the Parachute Amount which would subject any of
such payments or benefits to the excise tax imposed by Section 4999 of the Code.

                  (e) Any other provision hereof notwithstanding, Executive may,
prior to his receipt of the Parachute Amount pursuant to Section 15(d), waive
the payment thereof, or, after his receipt of the Parachute Amount thereunder,
treat some or all of such amount as a loan from the Company which Executive
shall repay to the Company within 180 days after the receipt thereof, together
with interest thereon at the rate provided in Section 7872 of the Code, in
either case, by giving the Company notice to such effect.

                  (f) Any determination of the base amount, the Parachute
Amount, any liability for excise tax under Section 4999 of the Code or other
matter required to be made pursuant to this Section 18, shall be made by the
Company's regularly-engaged independent certified public accountants, whose
determination shall be conclusive and binding upon the Company and Executive;
provided that such accountants shall give to Executive, on or before the date on
which payment of the Parachute Amount or any later payment or benefit would be
made, a notice setting forth in reasonable detail such determination and the
basis therefor, and stating expressly that Executive is entitled to rely
thereon.




                                       10
<PAGE>   11

                  (g) The number of votes that may be cast by holders of Voting
Securities or Rights upon the issuance or grant thereof shall be deemed to be
the largest number of votes that may be cast by the holders of such securities
or the holders of any other Voting Securities into which such Voting Securities
or Rights are convertible or for which they are exchangeable or exercisable,
determined as though such Voting Securities or Rights were immediately
convertible, exchangeable or exercisable and without regard to any anti-dilution
or other adjustments provided for therein.

         17.      Other Termination Provisions.

                  (a) Upon request by Executive, on the Termination Date or as
soon as practicable thereafter, the Company shall assign to Executive, and
Executive shall assume, the purchase agreement or lease relating to any
automobile or other vehicle that the Company provides for his use on the
Termination Date pursuant to Section 4(b) (other than an automobile or other
vehicle owned or leased by Executive), if and to the extent assignable under the
terms and conditions thereof, and thereafter Executive shall be liable for, and
the Company shall be relieved of all liability for, any amount or other
obligation required to be paid or performed thereunder in respect of any period
commencing after the date of assignment.

                  (b) Throughout the 10-year period following the Termination
Date, the Company shall indemnify Executive, and hold him harmless from, any
loss, damages, liability, obligation or expense that he may suffer or incur in
connection with any claim made or Proceeding commenced during such period
relating to his service as a director, officer, employee or agent of the Company
(or any subsidiary thereof) to the same extent and in same manner as the Company
shall be obligated so to indemnify Executive immediately prior to the
Termination Date; provided that, if during such 10-year period the Company
adopts or assumes any indemnification policy or practice with respect to its
directors, officers, employees or agents that is more favorable than that in
effect on the Termination Date, Executive shall be entitled to such more
favorable indemnification.

                  (c) Throughout the 10-year period following the Termination
Date, the Company shall maintain for the benefit of Executive directors' and
officers' liability insurance (on a "claims made" basis) providing coverage at
least as favorable to Executive (including with respect to limits of liability,
exclusions, and deductible and retention amounts) as that in effect on the
Termination Date.

         18. Limitation of Authority. Except as expressly provided herein, no
provision hereof shall be deemed to authorize or empower either party hereto to
act on behalf of, obligate or bind the other party hereto.

         19. Notices. Any notice or demand required or permitted to be given or
made hereunder to or upon either party hereto shall be deemed to have been duly
given or made for all purposes if (a) in writing and sent by (i) messenger or an
overnight courier service against receipt, or (ii) certified or registered mail,



                                       11

<PAGE>   12

postage paid, return receipt requested, or (b) sent by telegram, telecopy, telex
or similar electronic means, provided that a written copy thereof is sent on the
same day by postage-paid first-class mail, to such party at the following
address:

         to the Company at:  22761 Pacific Coast Highway, Suite 226
                             Malibu, California 90265
                             Attn: President
                             Fax: (310) 317-8527

         with a copy to:     Feder, Kaszovitz, Isaacson, Weber, Skala & Bass LLP
                             750 Lexington Avenue
                             New York, New York 10022
                             Attn: Murray L. Skala, Esq.
                             Fax: (212) 888-7776

         to Executive at:    27086 Malibu Cove Colony Drive
                             Malibu, California 90265
                             Fax: (310) 457-3311

or such other address as either party hereto may at any time, or from time to
time, direct by notice given to the other party in accordance with this Section.
The date of giving or making of any such notice or demand shall be, in the case
of clause (a) (i), the date of the receipt; in the case of clause (a) (ii), five
business days after such notice or demand is sent; and, in the case of clause
(b), the business day next following the date such notice or demand is sent.

         20. Amendment. Except as otherwise provided herein, no amendment of
this Agreement shall be valid or effective, unless in writing and signed by or
on behalf of the parties hereto.

         21. Waiver. No course of dealing or omission or delay on the part of
either party hereto in asserting or exercising any right hereunder shall
constitute or operate as a waiver of any such right. No waiver of any provision
hereof shall be effective, unless in writing and signed by or on behalf of the
party to be charged therewith. No waiver shall be deemed a continuing waiver or
waiver in respect of any other or subsequent breach or default, unless expressly
so stated in writing.

         22. Governing Law. This Agreement shall be governed by, and interpreted
and enforced in accordance with, the laws of the State of California without
regard to principles of choice of law or conflict of laws.

         23. Jurisdiction. Each of the parties hereto hereby irrevocably
consents and submits to the jurisdiction of the courts of the State of
California and the United States District Court for the Southern District of
California in connection with any suit, action or proceeding arising out of or
relating to this Agreement or the transactions contemplated hereby, waives any
objection to venue in the County of Los Angeles, State of California, or such
District, and agrees that service of any summons, complaint, notice or other
process relating to such proceeding may be effected in the manner provided by
clause (a) (ii) of Section 19.




                                       12

<PAGE>   13

         24. Remedies. In the event of any actual or prospective breach or
default by either party hereto, the other party shall be entitled to equitable
relief, including remedies in the nature of rescission, injunction and specific
performance. All remedies hereunder are cumulative and not exclusive, and
nothing herein shall be deemed to prohibit or limit either party from pursuing
any other remedy or relief available at law or in equity for such actual or
prospective breach or default, including the recovery of damages.

         25. Severability. The provisions hereof are severable and in the event
that any provision of this Agreement shall be determined to be invalid or
unenforceable in any respect by a court of competent jurisdiction, the remaining
provisions hereof shall not be affected, but shall, subject to the discretion of
such court, remain in full force and effect, and any invalid or unenforceable
provision shall be deemed, without further action on the part of the parties
hereto, amended and limited to the extent necessary to render the same valid and
enforceable.

         26. Counterparts. This Agreement may be executed in counterparts, each
of which shall be deemed an original and which together shall constitute one and
the same agreement.

         27. Assignment. This Agreement, and each right, interest and obligation
hereunder, may not be assigned by either party hereto without the prior written
consent of the other party hereto, and any purported assignment without such
consent shall be void and without effect, except that this Agreement shall be
assigned to, and assumed by, any person with or into which the Company merges or
consolidates, or which acquires all or substantially all of its assets, or which
otherwise succeeds to and continues the Company's business substantially as an
entirety. Except as otherwise expressly provided herein or required by law,
Executive shall not have any power of anticipation, assignment or alienation of
any payments required to be made to him hereunder, and no other person may
acquire any right or interest in any thereof by reason of any purported sale,
assignment or other disposition thereof, whether voluntary or involuntary, any
claim in a bankruptcy or other insolvency proceeding against Executive, or any
other ruling, judgment, order, writ or decree.

         28. Binding Effect. This Agreement shall be binding upon and inure to
the benefit of the parties hereto and their respective successors and permitted
assigns. This Agreement is not intended, and shall not be deemed, to create or
confer any right or interest for the benefit of any person not a party hereto.

         29. Titles and Captions. The titles and captions of the Articles and
Sections of this Agreement are for convenience of reference only and do not in
any way define or interpret the intent of the parties or modify or otherwise
affect any of the provisions hereof.

         30. Grammatical Conventions. Whenever the context so requires, each
pronoun or verb used herein shall be construed in the singular or the plural
sense and each capitalized term defined herein and each pronoun used herein
shall be construed in the masculine, feminine or neuter sense.




                                       13

<PAGE>   14

         31. References. The terms "herein," "hereto," "hereof," "hereby," and
"hereunder," and other terms of similar import, refer to this Agreement as a
whole, and not to any Article, Section or other part hereof.

         32. No Presumptions. Each party hereto acknowledges that it has had an
opportunity to consult with counsel and has participated in the preparation of
this Agreement. No party hereto is entitled to any presumption with respect to
the interpretation of any provision hereof or the resolution of any alleged
ambiguity herein based on any claim that the other party hereto drafted or
controlled the drafting of this Agreement.

         33.      Certain Definitions.  As used herein:

                  (a) "Person" includes without limitation a natural person,
corporation, joint stock company, limited liability company, partnership, joint
venture, association, trust, government or governmental authority, agency or
instrumentality, or any group of the foregoing acting in concert.

                  (b) A "Proceeding" is any suit, action, arbitration, audit,
investigation or other proceeding before or by any court, magistrate,
arbitration panel or other tribunal, or any governmental agency, authority or
instrumentality of competent jurisdiction.

         34. Entire Agreement. This Agreement embodies the entire agreement of
the parties hereto with respect to the subject matter hereof and supersedes any
prior agreement, commitment or arrangement relating thereto, including without
limitation the Employment Agreement dated as of January 1, 1998 between the
Company and Executive, as amended, which shall terminate, notwithstanding any
contrary provision thereof, immediately upon the commencement of the Term,
except that each party thereto shall (a) remain required to perform any act and
to satisfy any obligation or condition that such party is required to perform or
satisfy thereunder with respect to any event occurring or circumstance existing
during the term thereof (including without limitation the payment or delivery to
Executive of any compensation, reimbursable expense or employee benefit or
perquisite to which he may be entitled, but which has not yet been paid to him,
on account of his employment thereunder) that has not been so performed or
satisfied, and (b) retain its right thereunder to assert or to allege any claim
or cause of action relating to or based upon, or otherwise to enforce, any
provision thereof with respect to any event occurring or circumstance existing
during the term thereof.





                                       14

<PAGE>   15

                  IN WITNESS WHEREOF, the undersigned have duly executed this
Agree ment as of the day and year first above written.


                                    THE COMPANY:

                                    JAKKS PACIFIC, INC.


                                    By:  /s/ Jack Friedman
                                         ------------------------
                                         Name: Jack Friedman
                                         Title: Chairman


                                    EXECUTIVE:


                                    /s/ Stephen G. Berman
                                    ----------------------------
                                    Stephen G. Berman







                                       15

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<ARTICLE> 5

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<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                      73,427,409
<SECURITIES>                                         0
<RECEIVABLES>                               35,451,016
<ALLOWANCES>                                   812,765
<INVENTORY>                                  9,437,805
<CURRENT-ASSETS>                           119,088,319
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<DEPRECIATION>                               3,627,662
<TOTAL-ASSETS>                             156,620,695
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                                0
                                          0
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<TOTAL-LIABILITY-AND-EQUITY>               156,620,695
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<INTEREST-EXPENSE>                             170,820
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<INCOME-TAX>                                 4,754,048
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<NET-INCOME>                                13,002,174
<EPS-BASIC>                                     1.47
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