CABLE & CO WORLDWIDE INC
PRE 14A, 1997-05-01
APPAREL, PIECE GOODS & NOTIONS
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                                 SCHEDULE 14A

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                                   Securities
                              Exchange Act of 1934

Filed by the Registrant |X|

Filed by a Party other than the Registrant |_|

Check the appropriate box:

|X| Preliminary Proxy Statement                |_| Confidential, for Use of the
                                                   Commission Only (as permitted
                                                   by Rule 14a-6(c)(2))

|_| Definitive Proxy Statement

|_| Definitive Additional Materials

|_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           CABLE & CO. WORLDWIDE, INC.
                (Name of Registrant as Specified in Its Charter)

(Name  of  Person(s)  Filing  Proxy Statement,  if  other  than  the Registrant)
Payment of Filing Fee (Check the appropriate box):

     |X|  No fee required. 

     |_|  Fee  computed on table below per exchange  Act Rules  14a-6(i)(4)  and
          0-11.

     (1)  Title of each class of securities to which transaction applies:
                    Common

     (2)  Aggregate number of securities to which transaction applies:

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

     |_|  Fee paid previously with preliminary materials.

     |_| Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, of
the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid:

     (2) Form, Schedule or Registration Statement No.:

     (3) Filing Party:

     (4) Date Filed:




<PAGE>



                           CABLE & CO. WORLDWIDE, INC.
                                724 Fifth Avenue
                            New York, New York 10019

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           To be Held on June 6, 1997

To the Stockholders of
CABLE & CO. WORLDWIDE, INC.

     The  Annual  Meeting  of  Stockholders  of Cable & Co.  Worldwide,  Inc.  a
Delaware  corporation  (the  "Company"),  will be held at the Clarion  Hotel and
Conference  Center,  2055 Lincoln Highway,  Edison,  New Jersey 08817 on June 6,
1997, at 1 P.M., local time, for the following purposes:

     1. To  elect a board  of five  directors  to serve  until  the next  Annual
Meeting of Stockholders and until their successors are elected and qualified;

     2. To ratify the  selection by the Board of  Directors  of Goldstein  Golub
Kessler & Company,  P.C. to serve as  independent  auditors  for the year ending
December 31, 1997;

     3. To ratify the amendment of the Company's certificate of incorporation to
increase the number of authorized shares of the Company's common stock, $.01 par
value, from 10,000,000 to 50,000,000.

     4. To transact such other  business as may properly come before the meeting
or any adjournments thereof.

     The  foregoing  items of  business  are more fully  described  in the Proxy
Statement  accompanying  this Notice.  Management is aware of no other  business
which will come before the meeting.

     The Board of Directors  has fixed the close of business on April 9, 1997 as
the record date for the determination of stockholders  entitled to notice of and
to vote at the meeting or any adjournments thereof. Holders of a majority of the
outstanding  shares  must be  present  in  person  or by proxy in order  for the
meeting to be held.

     ALL STOCKHOLDERS ARE CORDIALLY INVITED TO ATTEND THE MEETING. YOU ARE URGED
TO SIGN,  DATE AND  OTHERWISE  COMPLETE  THE  ENCLOSED  PROXY CARD AND RETURN IT
PROMPTLY IN THE ENCLOSED ENVELOPE WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
IF YOU ATTEND THE MEETING,  YOU MAY VOTE YOUR SHARES IN PERSON IF YOU WISH TO DO
SO, EVEN IF YOU HAVE SIGNED AND RETURNED YOUR PROXY CARD.

                                       By Order of the Board of Directors,


                                       Alan Kandall, Chief Operating Officer

                                       New York, New York
                                       May , 1997

                  IT IS IMPORTANT THAT THE ENCLOSED PROXY CARD
                       BE COMPLETED AND RETURNED PROMPTLY


<PAGE>



                           CABLE & CO. WORLDWIDE, INC.
                                724 Fifth Avenue
                            New York, New York 10019


                                 PROXY STATEMENT



                         ANNUAL MEETING OF STOCKHOLDERS

                                  June 6, 1997

                             SOLICITATION OF PROXIES

        This Proxy Statement is furnished in connection with the solicitation by
the Board of Directors of Cable & Co.  Worldwide,  Inc., a Delaware  corporation
(the "Company"), of proxies to be voted at the Annual Meeting of Stockholders of
the Company to be held on June 6, 1997 (the  "Meeting"),  at 1 P.M., local time,
at the Clarion Hotel and Conference  Center,  2055 Lincoln Highway,  Edison, New
Jersey 08817 and at any adjournments thereof.

        A form of proxy is  enclosed  for use at the  Meeting.  The proxy may be
revoked by a stockholder  at any time before it is voted by execution of a proxy
bearing a later date or by written  notice to the Secretary  before the Meeting,
and any  stockholder  present at the Meeting may revoke his or her proxy thereat
and vote in person if he or she  desires.  When such proxy is properly  executed
and  returned,  the  shares  it  represents  will be  voted  at the  Meeting  in
accordance with any  instructions  noted thereon.  If no direction is indicated,
all shares  represented by valid proxies received  pursuant to this solicitation
(and not revoked  prior to  exercise)  will be voted (i) for the election of the
nominees for director named in this Proxy  Statement,  (ii) for  ratification of
the  selection by the Board of Directors of Goldstein  Golub  Kessler & Company,
P.C. to serve as  independent  auditors  for the year ending  December 31, 1997,
(iii) for the  ratification of the amendment of the certificate of incorporation
of the Company and (iv) in accordance  with the judgment of the persons named in
the proxy as to such other  matters as may properly  come before the Meeting and
any adjournments thereof.

        The cost for soliciting proxies on behalf of the Board of Directors will
be borne by the Company.  In addition to  solicitation  by mail,  proxies may be
solicited  in person  or by  telephone,  telefax  or cable by  personnel  of the
Company who will not receive any additional  compensation for such solicitation.
The Company may reimburse  brokers or other persons holding stock in their names
or the  names  of their  nominees  for the  expenses  of  forwarding  soliciting
material to their  principals and obtaining their proxies.  This Proxy Statement
and the  accompanying  form of proxy will be first mailed to  stockholders on or
about May , 1997.

        The close of business on April 9, 1997 has been fixed as the record date
for the  determination of stockholders  entitled to notice of and to vote at the
Meeting. On that date there


<PAGE>



were 7,044,880  shares of common stock, par value $.01 per share, of the Company
("Common Stock") outstanding. Each share entitles the holder thereof to one vote
and a vote of a majority of the shares present, or represented,  and entitled to
vote at the Meeting is required to approve each proposal to be acted upon at the
Meeting.  The holders of a majority of the shares of Common Stock outstanding on
the record date and entitled to be voted at the Meeting, present in person or by
proxy,  will  constitute a quorum for the transaction of business at the Meeting
and any adjournments thereof.

                     PROPOSAL NO. 1 - ELECTION OF DIRECTORS

        The by-laws of the Company give the Board of Directors  the authority to
determine the number of directors  who shall  constitute  the full Board,  which
currently  consists of four directors and has been increased to five  directors.
All  directors  will be  elected  to serve  until  the next  annual  meeting  of
stockholders  and until their  successors  are elected and  qualified.  The five
nominees for election to the Board of Directors who receive the greatest  number
of votes cast at the Meeting will be elected to the Board of Directors.

        The  nominees  for  election as  directors  are Alberto  Salvucci,  Alan
Kandall,  David  Albahari,  Martin C. Licht and Steven  Katz.  Except for Steven
Katz, each of the nominees currently serves as a director of the Company. If any
nominee becomes unable or unwilling to serve,  the persons named as proxies will
have  discretionary  authority  to vote  for a  substitute.  To the  best of the
Company's  knowledge,  all the  nominees  will be  available  to  serve.  Unless
contrary  instructions  are given on the  proxy,  the  shares  represented  by a
properly executed proxy will be voted FOR each of the nominees.

        The information in the Company's Form 10-KSB for the year ended December
31,  1996  in  Part  III,  Item 9 -  Directors  and  Executive  Officers  of the
Registrant,  Item 10 - Executive  Compensation,  Item 11 - Security Ownership of
Certain  Beneficial Owners and Management,  and Item 12 - Certain  Relationships
and Related Transactions is incorporated herein by reference. A brief summary of
the background of Steven Katz follows:

          Steven Katz,  49, has been the  president of Steven Katz & Associates,
          Inc., a management  consulting firm, located in Milltown,  New Jersey,
          which  specializes  in strategic  planning and  corporate  development
          since December 1984.

Board Meetings and Committees

        The Company's board of directors does not have any committees.

        During the year ended  December 31, 1996, the Board of Directors had two
regular  meetings.  Each director attended at least two meetings of the Board of
Directors.




<PAGE>



                                 PROPOSAL NO. 2
                     RATIFICATION OF APPOINTMENT OF AUDITORS

        The Board of Directors  has selected  the  accounting  firm of Goldstein
Golub Kessler & Company,  P.C. to serve as  independent  auditors of the Company
for the year ending  December  31, 1997 and proposes  the  ratification  of such
decision.

        The Company has been advised by Goldstein Golub Kessler & Company,  P.C.
that neither the firm nor any of their associates has any relationship  with the
Company  or any  affiliate  of the  Company.  If the  foregoing  appointment  is
rejected, or if, Goldstein Golub Kessler & Company, P.C. shall decline to act or
otherwise  become  incapable  of acting,  or if their  appointment  is otherwise
discontinued,  the Board of Directors  will appoint other  independent  auditors
whose  appointment  for any  period  subsequent  to the 1997  Annual  Meeting of
Stockholders  shall be subject to approval by the  Stockholders at that meeting.
Goldstein  Golub Kessler & Company,  P.C.  served as the  principal  independent
auditors of the Company for the year ended December 31, 1996. Representatives of
Goldstein Golub Kessler & Company, P.C are expected to be present at the Meeting
and will have the  opportunity to make a statement if they desire to do so. Such
representatives  are also  expected to be  available  to respond to  appropriate
questions during the Meeting.

        The Board of  Directors  recommends  a vote  `FOR'  ratification  of the
selection of Goldstein Golub Kessler & Company,  P.C as the independent auditors
for the Company for the year ending December 31, 1997.


                                 PROPOSAL NO. 3
                    AMENDMENT OF CERTIFICATE OF INCORPORATION

        The Board of  Directors  has approved  the  amendment  of the  Company's
certificate  of  incorporation  to increase the number of  authorized  shares of
Common Stock from 10,000,000 to 50,000,000.

        The Board of Directors  recommends a vote 'FOR' the  ratification of the
amendment of the Company's certificate of incorporation.


                            PROPOSALS BY STOCKHOLDERS

        Any  stockholder  who  intends to  present a proposal  for action at the
Company's 1998 Annual Meeting of Stockholders in next year's proxy statement and
proxy card must forward a copy of such proposal to the Secretary of the Company.
Any such  proposal  must be received by the Company for  inclusion  in its proxy
statement and form of proxy card relating to that meeting by December 23, 1997.


<PAGE>



                                  OTHER MATTERS

        The Board of Directors of the Company does not know of any other matters
to be presented for action at the Meeting.  If,  however,  any other matters are
properly brought before the Meeting, the persons named in the accompanying proxy
will vote such proxy in accordance with their own judgment on such matters.


                          ANNUAL REPORT TO STOCKHOLDERS

        The  Company's  1996 Annual  Report to  Stockholders  has been mailed to
Stockholders  concurrently  with  this  Proxy  Statement,  but  except as herein
stated, such report is not incorporated herein and is not deemed to be a part of
this proxy solicitation material.

        A COPY OF THE  COMPANY'S  ANNUAL REPORT ON FORM 10-KSB AS FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION,  WITHOUT EXHIBITS, WILL BE FURNISHED WITHOUT
CHARGE TO ANY PERSON FROM WHOM THE ACCOMPANYING  PROXY IS SOLICITED UPON WRITTEN
REQUEST TO THE COMPANY'S  CHIEF  OPERATING  OFFICER,  ALAN KANDALL,  CABLE & CO.
WORLDWIDE, INC., 724 FIFTH AVENUE, NEW YORK 10019.

                                           By Order of the Board of Directors




                                           Alan Kandall, Chief Operating Officer
                                           New York, New York
                                           May  , 1997

     STOCKHOLDERS  ARE URGED TO SPECIFY THEIR CHOICES AND DATE,  SIGN AND RETURN
THE ENCLOSED PROXY IN THE ENCLOSED  ENVELOPE.  A PROMPT  RESPONSE IS HELPFUL AND
YOUR COOPERATION WILL BE APPRECIATED.




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