PRINCETON VIDEO IMAGE INC
SB-2/A, 1997-11-21
ADVERTISING
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<PAGE>
   
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 21, 1997.
    
 
   
                                                      REGISTRATION NO. 333-37725
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
    
 
                                   FORM SB-2
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                          PRINCETON VIDEO IMAGE, INC.
 
             (Exact Name of Registrant as Specified in its Charter)
 
<TABLE>
<S>                                     <C>                                     <C>
              NEW JERSEY                                 8999                                 22-3062052
   (State or Other Jurisdiction of           (Primary Standard Industrial                  (I.R.S. Employer
    Incorporation or Organization)           Classification Code Number)                 Identification No.)
</TABLE>
 
                         ------------------------------
 
<TABLE>
<S>                                                          <C>
                     15 PRINCESS ROAD                                             BROWN F WILLIAMS
                  LAWRENCEVILLE, NJ 08648                                    PRINCETON VIDEO IMAGE, INC.
                      (609) 912-9400                                              15 PRINCESS ROAD
        (Address, Including Zip Code, and Telephone                            LAWRENCEVILLE, NJ 08648
       Number, Including Area Code, of Registrant's                                (609) 912-9400
                Principal Executive Office)                       (Name, Address, Including Zip Code, and Telephone
                                                                 Number, Including Area Code, of Agent for Service)
</TABLE>
 
                         ------------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                                          <C>
                  RICHARD J. PINTO, ESQ.                                       ROBERT H. WERBEL, ESQ.
          Smith, Stratton, Wise, Heher & Brennan                                GUY N. MOLINARI, ESQ.
                   600 College Road East                                         Werbel & Carnelutti
                    Princeton, NJ 08540                                      A Professional Corporation
                      (609) 924-6000                                              711 Fifth Avenue
                                                                                 New York, NY 10022
                                                                                   (212) 832-8300
</TABLE>
 
                         ------------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  AS SOON AS POSSIBLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. /X/
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
                         ------------------------------
 
                        CALCULATION OF REGISTRATION FEE
 
   
<TABLE>
<CAPTION>
                                                                                       PROPOSED MAXIMUM       AMOUNT OF
           TITLE OF EACH CLASS OF                AMOUNT TO BE      PROPOSED MAXIMUM   AGGREGATE OFFERING   REGISTRATION FEE
        SECURITIES TO BE REGISTERED               REGISTERED      OFFERING PRICE (1)        PRICE                (6)
<S>                                           <C>                 <C>                 <C>                 <C>
Common Stock, no par value (2)..............   4,600,000 shares    $7.50 Per Share       $34,500,000          $10,454.55
Common Stock, no par value (3)..............    400,000 shares     $9.00 Per Share        $3,600,000          $1,090.91
Common Stock, no par value (4)..............    300,000 shares     $7.50 Per Share        $2,250,000           $681.82
Representatives' Warrants...................   400,000 warrants   $0.001 Per Warrant         $400               $0.12
Common Stock, no par value (5)..............   2,000,000 shares    $7.50 Per Share       $15,000,000          $4,545.45
</TABLE>
    
 
(1) Estimated solely for purposes of calculating the registration fee pursuant
    to Rule 457 under the Securities Act of 1933, as amended.
 
   
(2) Includes 600,000 shares that the Underwriters have the option to purchase to
    cover over-allotments, if any (the "Over-Allotment Option").
    
 
   
(3) Represents shares issuable upon exercise of the Representatives' Warrants.
    
 
(4) Represents shares issuable upon exercise of the Bridge Warrants.
 
   
(5) Represents shares that may be sold solely in connection with the market
    making activities of Allen & Company Incorporated.
    
 
   
(6) Of which registration fee, an aggregate of $10,065.25 was previously paid on
    October 10, 1997.
    
                         ------------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                EXPLANATORY NOTE
 
   
    This Registration Statement covers the registration of (i) 4,000,000 shares
of Common Stock to be offered by the Company, plus 600,000 shares issuable upon
exercise of the Over-Allotment Option, (ii) 300,000 shares of Common Stock (the
"Bridge Warrant Shares") issuable upon exercise of warrants (the "Bridge
Warrants") issued by the Company in October 1997, (iii) the Representatives'
Warrants to purchase 400,000 shares of Common Stock to be issued by the Company
to the representatives of the several Underwriters in connection with the
Offering, (iv) 400,000 shares of Common Stock issuable upon exercise of the
Representatives' Warrants (the "Representatives' Warrant Shares") and (v)
2,000,000 shares of Common Stock and such indeterminate number of additional
shares of Common Stock (collectively, the "Market Maker Shares") as may be sold
solely in connection with the market making activities of Allen & Company
Incorporated. The Bridge Warrant Shares and the Representatives' Warrant Shares
are offered by certain holders of such securities (the "Selling Shareholders")
and not for the account of the Company. Following the Prospectus included in
this Registration Statement are certain pages of the Prospectus relating to the
securities being offered by the Selling Shareholders and the Market Maker
Shares, including alternate front and back cover pages, an alternate "The
Offering" section of the "Prospectus Summary," and sections entitled "Concurrent
Sales By Company", "Selling Shareholders" and "Plan of Distribution." All other
sections of the Prospectus for the Offering, other than "Underwriting," are to
be used in the Prospectus relating to the Selling Shareholders and the Market
Maker Shares. All references in the Prospectus to the "Offering" will be changed
to the "Company Offering" in the Prospectus relating to the Selling Shareholders
and the Market Maker Shares. In addition, cross-references in the Prospectus
included in this Registration Statement shall be adjusted in the Prospectus for
the Selling Shareholders and the Market Maker Shares to refer to the appropriate
alternate Prospectus pages.
    
<PAGE>
   
                 SUBJECT TO COMPLETION, DATED NOVEMBER 21, 1997
    
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
PROSPECTUS
 
   
                                4,000,000 SHARES
    
 
                          PRINCETON VIDEO IMAGE, INC.
 
                                  COMMON STOCK
                               ------------------
 
   
    Princeton Video Image, Inc. ("PVI" or the "Company") hereby offers 4,000,000
shares (the "Shares") of common stock, no par value per share (the "Common
Stock"), of the Company (the "Offering"). Prior to the Offering, there has been
no public market for the Common Stock, and there can be no assurance that a
market will develop or be sustained after the Offering. It is currently
anticipated that the initial public offering price for the Common Stock will be
between $6.50 and $7.50 per share. See "Underwriting" for information relating
to the factors to be considered in determining the initial public offering
price. The Company has applied to have the Common Stock quoted on the Nasdaq
National Market under the symbol "PVII."
    
 
   
    The Company has also registered on the registration statement of which this
Prospectus constitutes a part the offering by certain selling shareholders (the
"Selling Shareholders") from time to time of up to 700,000 shares of Common
Stock and the offering of 2,000,000 shares and such indeterminate number of
additional shares of Common Stock as may be sold solely in connection with the
market making activities of Allen & Company Incorporated ("Allen"). Concurrently
with the Offering, and subject to certain lock-up arrangements, such Selling
Shareholders may offer and sell such shares of Common Stock on the Nasdaq
National Market, in negotiated transactions or otherwise. No underwriting
arrangements have been entered into by the Selling Shareholders. The Company
will not receive any proceeds from the sale of Common Stock by the Selling
Shareholders or from the resale in the trading market of shares that may be sold
solely in connection with the market making activities of Allen. See "Shares
Eligible for Future Sale."
    
 
    THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK AND IMMEDIATE
SUBSTANTIAL DILUTION. SEE "RISK FACTORS" BEGINNING ON PAGE 8 AND "DILUTION."
                             ---------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
     EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
         SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
           COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
              PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                               CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                               PRICE TO             UNDERWRITING
                                                PUBLIC      DISCOUNTS AND COMMISSIONS (1)  PROCEEDS TO COMPANY (2)
<S>                                         <C>             <C>                            <C>
Per Share.................................    $                       $                           $
Total (3).................................    $                       $                           $
</TABLE>
 
   
(1) Does not reflect warrants entitling Allen and Barington Capital Group, L.P.
    ("Barington") (collectively, the "Representatives"), who are serving as the
    several underwriters named herein (collectively, the "Underwriters"), to
    purchase from the Company, for a period of five years from the date of this
    Prospectus, up to 400,000 shares of Common Stock at an exercise price equal
    to 120% of the initial public offering price (the "Representatives'
    Warrants"). Does not reflect the Company's reimbursement of the
    Representatives' out-of-pocket expenses incurred in connection with the
    Offering, which are estimated to be $300,000. The Company has also agreed to
    indemnify the Underwriters against certain liabilities under the Securities
    Act of 1933, as amended (the "Securities Act"). Allen, as the beneficial
    owner of 18.8% of the Company's Common Stock, may be deemed to be an
    affiliate of the Company. Enrique F. Senior, an Executive Vice President and
    Managing Director of Allen, is a director of the Company and may be deemed
    to be the beneficial owner of 19.2% of the Company's Common Stock (which
    includes the shares of Common Stock beneficially owned by Allen). See
    "Underwriting."
    
 
   
(2) Before deducting expenses payable by the Company (including the
    Representatives' expenses of approximately $300,000) estimated at $780,000.
    See "Use of Proceeds."
    
 
   
(3) The Company has granted to the Underwriters an option exercisable within 45
    days after the closing date of the Offering to purchase up to 600,000
    additional shares of Common Stock on the same terms and conditions as set
    forth above solely to cover over-allotments (the "Over-Allotment Option").
    If the Over-Allotment Option is exercised in full, the total Price to
    Public, total Underwriting Discounts and Commissions and total Proceeds to
    Company will be $         , $         and $         , respectively. See
    "Underwriting."
    
 
    The Common Stock offered hereby is offered subject to prior sale, when, as
and if delivered to and accepted by the Underwriters, and subject to approval of
certain legal matters by their counsel and to certain other conditions. The
Underwriters reserve the right to withdraw, cancel or modify such offer and to
reject any order, in whole or part. It is expected that delivery of the
certificates representing the shares of Common Stock will be made at the offices
of Allen & Company Incorporated, 711 Fifth Avenue, New York, New York, 10022, on
or about December   , 1997.
 
ALLEN & COMPANY                                          BARINGTON CAPITAL GROUP
INCORPORATED
 
               The date of this Prospectus is December   , 1997.
<PAGE>
   
    "[The inside front cover page of the Prospectus contains two images taken
from a broadcast of a San Francisco Giants Major League Baseball game. Each
image depicts a baseball pitcher, near the left edge of the image, a batter just
to the right of center, and a catcher and umpire, near the right edge of the
image. In addition, the bottom image contains a "Giants" logo inserted by the
Company's L-VIS(TM) System to appear as if it is located on the wall located
behind home plate. The "Giants" logo is located just to the left of the center
of the top image and is partially occluded by the head and upper torso of the
pitcher. The caption "With L-VIS(TM)" is located above the bottom image and the
caption "Without L-VIS(TM)" is located above the top image.]"
    
 
   
    As of the effective date of the Registration Statement, the Company will
become subject to the reporting requirements of the Securities Exchange Act of
1934, as amended (the "Exchange Act"), and, in accordance therewith, will file
reports, proxy statements and other information with the Commission. The Company
intends to furnish its shareholders annual reports containing financial
statements audited by independent accountants, and such other periodic reports
as the Company may deem appropriate or as may be required by law.
    
                            ------------------------
 
    CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING OVER-ALLOTMENT AND OTHER STABILIZING TRANSACTIONS. FOR A DESCRIPTION
OF THESE ACTIVITIES, SEE "UNDERWRITING."
                            ------------------------
 
    L-VIS-TM- is a trademark of Princeton Video Image, Inc. The Company has
applied to the U.S. Patent and Trademark Office for registration of the
trademark, L-VIS. Trade names and trademarks of other companies appearing in
this Prospectus are the property of their respective holders.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION AND FINANCIAL STATEMENTS, INCLUDING THE NOTES THERETO, APPEARING
ELSEWHERE IN THIS PROSPECTUS AND SHOULD BE READ IN CONJUNCTION WITH THAT
INFORMATION AND THOSE FINANCIAL STATEMENTS AND NOTES. PROSPECTIVE INVESTORS ARE
URGED TO READ THIS PROSPECTUS IN ITS ENTIRETY. UNLESS OTHERWISE INDICATED, THE
INFORMATION CONTAINED IN THIS PROSPECTUS ASSUMES THAT THE OVER-ALLOTMENT OPTION
IS NOT EXERCISED. EXCEPT AS OTHERWISE INDICATED, ALL SHARE INFORMATION AND PER
SHARE AMOUNTS SET FORTH IN THIS PROSPECTUS HAVE BEEN ADJUSTED TO REFLECT A
2-FOR-1 STOCK SPLIT EFFECTIVE ON SEPTEMBER 3, 1997. THIS PROSPECTUS CONTAINS
FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES. THE COMPANY'S
ACTUAL RESULTS MAY DIFFER SIGNIFICANTLY FROM THE RESULTS DISCUSSED IN SUCH
FORWARD-LOOKING STATEMENTS. FACTORS THAT MIGHT CAUSE SUCH DIFFERENCES INCLUDE,
BUT ARE NOT LIMITED TO, THOSE DISCUSSED UNDER THE HEADING "RISK FACTORS." THE
SHARES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK.
 
                                  THE COMPANY
 
COMPANY OVERVIEW
 
    Princeton Video Image, Inc. ("PVI" or the "Company") developed and is
marketing a real-time video insertion system that, through patented pattern
recognition technology, places computer-generated electronic advertising images
into television broadcasts of sporting and other events. These electronic images
range from simple corporate names or logos to sophisticated multi-media 3-D
animated productions. During the broadcast of a sporting event, for example,
these images can be placed to appear to be physically located in various high
visibility locations in a stadium or even on a playing field (e.g., behind home
plate and in the vicinity of goal posts). The Company believes that its Live
Video Insertion System (the "L-VIS System"), which is an integrated hardware and
software system, transcends limitations of traditional television broadcast
advertising mechanisms and can expand the television broadcast advertising
paradigm by placing images into live, as well as pre-recorded, television
broadcasts.
 
   
    PVI believes that the L-VIS System can substantially benefit (i)
advertisers, through the placement of their ads in new, high visibility
locations and the ability to "narrow cast" by region and brand; (ii)
broadcasters, through a new revenue stream from additional inventory of
advertising space; and (iii) teams and leagues, through increased revenue
streams and greater flexibility and control over in-stadium advertising. As of
September 1997, the L-VIS System had been used to insert advertising images into
more than 300 live television broadcasts of baseball games, soccer matches,
football games and tennis matches, including (i) the 1997 National Football
League ("NFL") pre-season games of the Baltimore Ravens, Pittsburgh Steelers,
San Diego Chargers, San Francisco 49ers, Minnesota Vikings and Washington
Redskins, (ii) several college bowl games and regular season college football
games, and (iii) the 1997 Major League Baseball ("MLB") home games of the San
Francisco Giants and the San Diego Padres. Advertisers who have run ads using
the L-VIS System include: The Coca-Cola Company, Gateway 2000, Inc., GTE
Corporation, Staples, Inc., Toyota Motor Corporation, Kellogg Company, Southwest
Airlines Co., National Car Rental Systems, PepsiCo, Inc., Nissan Motor Company,
Ltd., and Pacific Bell. Additionally, PVI is currently in discussion with
several national network broadcasters including ABC, NBC and ESPN regarding the
use of the L-VIS System with respect to several high-profile sporting events.
    
 
INDUSTRY OVERVIEW
 
   
    Sports advertising and sponsorship is a significant market both inside and
outside the United States. Advertisers in the United States spent an aggregate
of approximately $8.7 billion to purchase television advertising and sponsorship
rights with respect to sporting events in 1996, according to information from
the following industry sources. The 1996 network and cable television sports
advertising markets in the United States were reported by Paul Kagan Associates,
Inc. to be approximately $3.7 billion and $1.1 billion, respectively. The
December 1995 IEG Sponsorship Report, a sports newsletter published bi-weekly by
the International Events Group, projected that $3.9 billion would be spent to
sponsor specific teams,
    
 
                                       3
<PAGE>
stadium locations and sporting events in 1996. The Company estimates that
approximately $9 billion was spent on various forms of television sports
advertising and sponsorship in 1996 outside the United States.
 
    The Company believes that, with the advent of cable and satellite
television, the resulting increase in broadcasting channels, and the ease with
which viewers can change or "surf" among these channels, the effectiveness of
the traditional 30-second advertising spot may diminish. The Company further
believes that the growth of sports sponsorship is largely driven by the desire
on the part of advertisers to be "in the game" by having their brands and
products visible during the broadcast of televised live events. The development
of video insertion technology has created a new method of advertising in which
the electronically inserted brand or message can appear, to the television
viewer, to be a part of the stadium where the event is taking place.
Additionally, the L-VIS System can increase the signage capacity of the stadium
or venue from the television viewer's perspective. By exposing the television
viewer to the brand or message during the event, the advertiser is "in the game"
and can be more confident that its message will actually be seen by viewers, as
the advertisement can be placed strategically to appear on the television screen
where traditional signage may not be practical or available.
 
THE L-VIS SYSTEM
 
    The L-VIS System is a system of proprietary hardware and software that has
been designed by the Company to insert electronic virtual images into live
televised sports broadcasts. The inserted images may be two or three
dimensional, static or animated, opaque or semi-transparent and may be placed so
that they appear to exist on the playing field or in the stadium where the game
is being played. If a player or other object moves in front of an image that is
inserted on a wall or a playing field, the L-VIS System is programmed so that
the passing object occludes that portion of the inserted image. The L-VIS System
can also be used to insert a free standing image so that the image will occlude
a player or other object that "passes behind" it.
 
   
    The Company's L-VIS System is based upon state of the art, patented pattern
recognition technology. The Company believes that the L-VIS System is the only
video insertion technology that can reliably insert stable broadcast quality
images in outdoor live sporting events and provide for practical occlusion in
stadium environments. The L-VIS System may also be located anywhere in the
television distribution chain, including the stadium where a broadcast typically
originates, the television studio to which a broadcast is relayed and the
microwave links or satellite ground stations where the broadcast is relayed for
distribution to the viewing public. It is the Company's belief that all of these
attributes are necessary for commercial success.
    
 
    The Company believes that use of the L-VIS System can provide additional
revenue to advertising rights holders and broadcasters and can provide
substantial advantages compared to other forms of advertising, including
scrolling mechanical billboards and 30-second television spots. Without
affecting the stadium, the L-VIS System can create new inventory for advertising
rights holders by providing new advertising locations that are unavailable for
conventional billboards, such as the space in the vicinity of the goal posts
during a football game. An L-VIS System can also place advertising in high
visibility locations, such as the wall behind home plate in a baseball game.
Additionally, the L-VIS System can provide animated and video advertising
in-game, when appropriate, to enhance the impact of the advertisement.
 
    The L-VIS System allows for "narrow casting," the broadcasting of specific
advertising to specific geographical regions. Thus, where desired, a rights
holder can sell the same advertising space to different advertisers for
broadcast to different markets. For instance, the L-VIS System could be used to
insert a soft drink advertisement in a domestic broadcast and a juice
advertisement in an overseas broadcast of the same event. The L-VIS System gives
local advertisers the ability to advertise within national and international
events and enables different advertisers to occupy the same space at different
times during a game.
 
                                       4
<PAGE>
STRATEGY
 
    The Company's objective is to become the leading provider of electronic
advertising to the sports television advertising market worldwide. The key
elements of the Company's strategy include (i) developing relationships with
rights owners such as the NFL, the National Basketball Association, MLB, FIFA
(soccer's international governing body), other sports governing bodies and
specific teams; (ii) developing relationships with national network broadcasters
such as NBC, CBS, ABC, ESPN, and FOX; (iii) working with high-profile
advertisers to assist them in understanding and capitalizing on the use of the
L-VIS System; and (iv) developing L-VIS System software for additional sporting
and other events.
 
    The Company expects to generate revenues from the sharing of advertising
revenue among the Company, rights holders and broadcasters and from the fees
generated through strategic licensing of the Company's technology. The right to
insert electronic images for advertising purposes into a live broadcast, and
hence the right to sell advertising using the L-VIS System, is held by different
groups in different situations. For example, individual MLB teams control the
rights to the local broadcasts of their regular season games, while MLB controls
the national broadcast of regular season games, play-off games and the World
Series. These rights may be sold for specific games and/or entire seasons to
another party, most notably a broadcaster, who pays the rights holder an
up-front fee for the rights. In each case, the Company must negotiate for the
use of the L-VIS System with the rights holder or holders, typically in exchange
for a percentage of the advertising revenue generated using the L-VIS System.
Because the L-VIS System uses the live feed from the broadcaster to insert
electronic images, the broadcaster must also approve the use of the L-VIS
System. Accordingly, arrangements with several parties including the rights
holder and the broadcaster must be established.
 
   
    Advertising space using the L-VIS System will be sold either by the rights
holder or by the broadcaster, depending on the specific arrangement between such
parties, and advertising revenues from such advertising will be shared among the
rights holder, the broadcaster and the Company. Accordingly, the Company's
revenues will, to a large extent, be derived from the sales and marketing
efforts of entities that are well versed in selling ad space for sporting events
to large advertisers but that are independent of the Company. To gain
acceptance, the Company has actively discussed the benefits and unique uses of
the L-VIS System with a limited number of high-profile sporting event
advertisers and plans to expand this effort significantly.
    
 
   
    In addition to existing software modules that enable the L-VIS System to be
used in live broadcasts of baseball, football, soccer and tennis, the Company is
developing, or intends to develop, software for motor sports, basketball and
golf. The Company also intends to make the L-VIS System available for use with
other events, such as pay-per-view boxing, concerts and award shows such as the
Oscars and the Grammys.
    
 
HISTORY
 
    The Company was incorporated in New Jersey on July 23, 1990 by its founders,
Brown F Williams, Chairman of the Board and Treasurer of the Company, and Roy J.
Rosser, Ph.D., Director of Special Projects of the Company. Prior to founding
the Company, Mr. Williams was a senior executive at RCA Laboratories, Inc. with
respect to the development of high technology products. Dr. Rosser was one of
the inventors of the image insertion technology that is the basis for the L-VIS
System. The Company's executive offices are located at 15 Princess Road,
Lawrenceville, New Jersey 08648, and its telephone number is 609-912-9400.
 
                                       5
<PAGE>
                                  THE OFFERING
 
   
<TABLE>
<S>                                    <C>
Common Stock Offered by
  the Company........................  4,000,000 shares of Common Stock
 
Common Stock Outstanding Immediately
  Prior to the Offering (1)..........  3,308,472 shares of Common Stock
 
Common Stock to be Outstanding
  Following the Offering (1)(2)......  7,308,472 shares of Common Stock
 
Risk Factors.........................  The shares of Common Stock offered hereby involve a
                                       high degree of risk and immediate and substantial
                                       dilution and should be purchased only by persons who
                                       can afford to sustain a total loss of their
                                       investment. See "Risk Factors" and "Dilution."
Use of Proceeds......................  The net proceeds of the Offering will be used by the
                                       Company for: (i) L-VIS System manufacture and
                                       deployment, (ii) research and development, (iii)
                                       repayment of debt, (iv) capital expenditures, (v)
                                       sales and marketing, and (vi) working capital and
                                       general corporate purposes. See "Use of Proceeds."
 
Proposed Nasdaq National Market
  Trading Symbol (3).................  PVII
</TABLE>
    
 
- ------------------------
 
(1) Does not include (i) 300,000 shares of Common Stock issuable upon exercise
    of warrants (the "Bridge Warrants") issued by the Company to purchasers of
    its 10% Senior Secured Promissory Notes (the "Bridge Notes") in connection
    with a debt financing consummated prior to the Offering (the "Bridge
    Financing"); (ii) 790,730 shares issuable upon exercise of other outstanding
    warrants to purchase shares of Common Stock; (iii) 1,560,000 shares of
    Common Stock reserved for issuance upon exercise of outstanding options
    granted to executive officers, employees and consultants under the Company's
    Amended 1993 Stock Option Plan (the "Stock Option Plan"), including
    1,210,724 shares issuable upon the exercise of outstanding options. See
    "Management--Stock Option Plan," "Certain Transactions" and "Description of
    Securities."
 
   
(2) Does not include (i) up to 600,000 shares of Common Stock issuable upon
    exercise of the Over-Allotment Option, and (ii) 400,000 shares of Common
    Stock issuable upon exercise of the Representatives' Warrants. See
    "Underwriting."
    
 
(3) There is currently no market for the Common Stock and there can be no
    assurance that a market for the Common Stock will develop after the
    Offering. The Company has applied for quotation of the Common Stock on the
    Nasdaq National Market. There can be no assurance, however, that such
    application for quotation will be approved, or if approved, that listing of
    the Common Stock will be maintained. See "Risk Factors--Absence of Public
    Market; Negotiated Offering Price."
 
                                       6
<PAGE>
                         SUMMARY FINANCIAL INFORMATION
 
   
    The summary financial data set forth below with respect to the Company's
statements of operations for the years ended June 30, 1997 and 1996 and the
balance sheet date at June 30, 1997 have been derived from the financial
statements of the Company, included elsewhere in this Prospectus, audited by
Coopers & Lybrand L.L.P., independent accountants. The report of Coopers &
Lybrand L.L.P., dated September 11, 1997, except for Note 14, for which the date
is October 1, 1997, contains an explanatory paragraph with respect to the
Company's ability to continue as a going concern. The summary financial data for
the three months ended September 30, 1997 and 1996 are derived from unaudited
financial statements included herein. The unaudited financial statements include
all adjustments, consisting only of normal recurring adjustments, which the
Company considers necessary for a fair presentation of the financial position
and results of operations for those periods. Operating results for the three
months ended September 30, 1997 are not necessarily indicative of the results
that may be expected for the entire year ending June 30, 1998 or any future
period. The data set forth below should be read in conjunction with, and is
qualified in its entirety by, reference to the Financial Statements and notes
thereto included elsewhere in this Prospectus and "Management's Discussion and
Analysis of Financial Condition and Results of Operations."
    
 
   
<TABLE>
<CAPTION>
                                                                                              (UNAUDITED)
                                                         FISCAL YEAR ENDED JUNE 30,   THREE MONTHS ENDED SEPT. 30,
                                                        ----------------------------  ----------------------------
                                                            1997           1996           1997           1996
                                                        -------------  -------------  -------------  -------------
<S>                                                     <C>            <C>            <C>            <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
  License fee.........................................  $     130,526  $   1,000,000  $      57,626  $      25,000
  Advertising revenue.................................         81,108          9,600         75,177         29,198
                                                        -------------  -------------  -------------  -------------
  Total revenue.......................................        211,634      1,009,600        132,803         54,198
Costs and expenses:
  L-VIS System costs..................................      1,274,890        949,804        416,732        190,836
  Selling, general and administrative.................      3,028,895      2,602,928      1,223,811        738,130
  Research and development............................      1,722,598      1,604,455        445,994        349,161
                                                        -------------  -------------  -------------  -------------
    Total costs and expenses..........................      6,026,383      5,157,187      2,086,537      1,278,127
Operating loss........................................     (5,814,749)    (4,147,587)    (1,953,734)    (1,223,929)
Interest and other income.............................        (84,088)      (237,063)       (16,372)       (36,527)
                                                        -------------  -------------  -------------  -------------
Net loss..............................................  $  (5,730,661) $  (3,910,524) $  (1,937,362) $  (1,187,402)
                                                        -------------  -------------  -------------  -------------
                                                        -------------  -------------  -------------  -------------
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                             AT SEPT 30, 1997 (UNAUDITED)
                                                                     --------------------------------------------
                                                                                                     PRO FORMA
                                                                                                    AS ADJUSTED
                                                      JUNE 30, 1997     ACTUAL      PRO FORMA (1)       (2)
                                                      -------------  -------------  -------------  --------------
<S>                                                   <C>            <C>            <C>            <C>
BALANCE SHEET DATA:
Working capital (deficit)...........................  $    (855,605) $  (1,266,043)      383,957      23,621,457
Total assets........................................      2,761,216      2,449,309     5,449,309      27,336,809
Long term debt......................................              0              0             0               0
Total redeemable preferred stock....................        903,555        914,567       914,567         914,567
Deficit accumulated during the development stage....    (19,541,554)   (21,478,916)  (21,478,916)    (23,501,416)
Total shareholders' equity (deficit)................     (1,004,951)    (1,303,569)      346,431      23,583,931
</TABLE>
    
 
- ------------------------
 
   
(1) Pro Forma to give effect to the Bridge Financing, which was completed in
    October 1997, including the allocation of $1,650,000 of the proceeds of the
    Bridge Financing to additional paid-in capital relating to the estimated
    fair value of the Bridge Warrants issued in the transaction. See
    "Description of Securities--Debt Securities."
    
 
   
(2) Pro Forma, as adjusted to give effect to the sale by the Company of the
    4,000,000 Shares offered hereby at an assumed initial public offering price
    of $7.00 per share and receipt of the net proceeds therefrom, the
    application of a portion of the net proceeds of the Offering to repay
    certain outstanding indebtedness, as set forth under "Use of Proceeds," the
    write-off of the debt issuance costs and interest associated with the
    indebtedness to be repaid and the write-off of the unamortized discounts
    related to the estimated fair value of the Bridge Warrants. See "Use of
    Proceeds."
    
 
                                       7
<PAGE>
                                  RISK FACTORS
 
    THE SHARES OF COMMON STOCK OFFERED HEREBY INVOLVE SUBSTANTIAL RISKS AND
SHOULD BE PURCHASED ONLY BY PERSONS WHO CAN AFFORD TO SUSTAIN THE LOSS OF THEIR
ENTIRE INVESTMENT. THE FOLLOWING RISK FACTORS, IN ADDITION TO THE OTHER
INFORMATION AND FINANCIAL DATA SET FORTH ELSEWHERE IN THIS PROSPECTUS, SHOULD BE
CONSIDERED CAREFULLY IN EVALUATING THE COMPANY AND ITS BUSINESS BEFORE MAKING AN
INVESTMENT IN THE COMMON STOCK. IT MUST BE RECOGNIZED THAT OTHER RISKS, NOT NOW
FORESEEN, MIGHT BECOME SIGNIFICANT IN THE FUTURE AND THAT THE RISKS THAT ARE NOW
FORESEEN MIGHT AFFECT THE COMPANY TO A GREATER EXTENT THAN IS NOW FORESEEN, OR
IN A MANNER NOT NOW CONTEMPLATED. EACH PROSPECTIVE INVESTOR SHOULD CAREFULLY
CONSIDER ALL INFORMATION CONTAINED IN THIS PROSPECTUS AND SHOULD GIVE PARTICULAR
ATTENTION TO THE FOLLOWING RISK FACTORS BEFORE DECIDING TO PURCHASE THE COMMON
STOCK OFFERED HEREBY.
 
DEVELOPMENT STAGE COMPANY
 
    The Company was incorporated in 1990, but has had a limited operating
history. The Company's operations to date have related primarily to the
technical development of the L-VIS System and its introduction and marketing in
various markets. To date, the Company has 11 L-VIS System units (each, an "L-VIS
Unit") available for operation and is subject to all of the risks inherent in a
company with a limited operating history. The Company is currently attempting to
achieve sufficient acceptance of the L-VIS System with advertisers, broadcasters
and sporting event rights holders, and enter into a sufficient number of
satisfactory contracts to generate revenue adequate to meet operating expenses.
In the event adequate revenues are not generated, the Company will be required
either to raise additional debt and/or equity capital to fund its cash
requirements or to reduce substantially the scale of its operations. There can
be no assurance that the Company will be able to raise such additional capital.
There also can be no assurance that the Company will succeed in addressing any
or all of these objectives and the failure to do so would have a material
adverse effect on its business, financial condition and results of operations.
See "Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business."
 
SUBSTANTIAL AND CONTINUING OPERATING LOSSES
 
   
    The Company has not had a profitable period of operations since its
inception. The Company incurred net losses of $3,910,524 and $5,730,661 for the
fiscal years ended June 30, 1996 and 1997, respectively and $1,937,362 for the
three month period ended September 30, 1997, and at September 30, 1997, had an
accumulated deficit of approximately $21.5 million, primarily from expenses
related to the development of the L-VIS System. To date, the Company has earned
revenues only from two MLB teams for games broadcast during the 1996 and 1997
seasons, four NFL football teams for 1997 local broadcasts of pre-season games,
Comcast Cable of New Jersey for broadcasts of minor league baseball games, ESPN
with respect to broadcasts of certain Western Athletic Conference college
football games, and from a licensing arrangement with Presencia en Medios, S.A.
de C.V. ("Presencia").
    
 
    The Company expects to continue to incur substantial losses at least through
calendar year 1998 due to the significant costs associated with the
manufacturing, marketing and further enhancement of the L-VIS System. There can
be no assurance that the Company will ever achieve profitability. The Company's
limited operating history makes the prediction of future operating results
difficult or impossible. The Company's prospects must be considered in light of
the risks, expenses and difficulties frequently encountered by companies in the
early stage of development, particularly companies in new or rapidly evolving
markets. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."
 
    The Company has received a report from its independent accountants
containing an explanatory paragraph that describes the uncertainty as to the
ability of the Company to continue as a going concern as described in Note 2 to
the Financial Statements. There can be no assurance that the Company will
achieve profitable operations or that the Company will be able to continue its
operations. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations" and "Financial Statements-- Report of Independent
Accountants."
 
                                       8
<PAGE>
DEPENDENCE ON MARKET ACCEPTANCE
 
   
    The Company expects to derive substantially all of its revenues from the
operation of the L-VIS System. The ability of the Company to market successfully
the L-VIS System will depend upon broad acceptance of its technology by at least
four distinct groups of participants in the sports advertising market:
television viewers, advertisers, broadcasters and sporting event rights holders.
To be successful, there must be satisfactory commercial arrangements among the
advertisers, rights holders, broadcasters and the Company. To date, few
broadcasters, broadcast rights holders and advertisers have agreed to use the
L-VIS System during live sports broadcasts. Moreover, there is no data on
television viewers' reactions to the L-VIS System. However, some press coverage
of the Company's technology has raised concerns about its desirability and
potential misuse. For instance, an article has described inserted advertising
images as subliminal advertising. In addition, the technology has been described
as tampering with the television picture in a manner which may not be ethical. A
danger of overcommercialization has also been voiced. There can be no assurance
that the use of the Company's system will be accepted by television viewers or
that the Company will be able to combat effectively potential future negative
publicity regarding its or similar technology. Further, there can be no
assurance that existing arrangements will continue or that the Company will be
able to enter into additional arrangements. The failure of any one or more of
the market participants to embrace use of the L-VIS System will prevent the
Company from successfully marketing the L-VIS System, which would have a
material adverse effect on its business, financial condition and results of
operations, could result in a total loss by the holders of Common Stock of their
entire investment and, further, could impair the Company's ability to continue
its operations. See "Business--Strategy" and "-- Sales and Marketing."
    
 
DEPENDENCE ON KEY PERSONNEL
 
    The Company is dependent upon a number of key technical and management
personnel, including Brown F Williams, Chairman of the Board and Treasurer;
Douglas J. Greenlaw, President and Chief Executive Officer; Samuel A. McCleery,
Vice President of Marketing and Sales; Louis A. Lippincott, Director of Hardware
Development; Howard J. Kennedy, Director of Software Development; and Roy J.
Rosser, Director of Special Projects. The loss of the services of one or more
key individuals will have a material adverse impact on the Company. The
Company's success also depends on its ability to attract and retain additional
qualified financial, technical, marketing and other key management personnel.
The Company faces competition for such personnel, and there can be no assurance
that it will be able to attract or retain such personnel. The Company has
employment agreements only with Messrs. Williams, Greenlaw and McCleery. The
Company has obtained key man life insurance on the lives of Messrs. Williams and
McCleery in the amounts of $2 million and $1 million, respectively. The Company
intends to purchase key man life insurance on the life of Mr. Greenlaw, assuming
reasonable quotations are available. Although its employees are subject to
certain confidentiality and non-competition obligations, there can be no
assurance that the Company's key personnel will remain with the Company or will
not become employed by a competitor. In addition, the Company relies on
consultants to assist it in research and development strategy. All of the
Company's consultants are employed by third parties and may have commitments to,
or consulting or advisory contracts with, other entities that may limit their
availability to the Company. See "Management" and "Business--Employees."
 
DEPENDENCE ON THIRD PARTY SALES FORCES
 
    Pursuant to the terms of existing contracts and future contracts, if any,
the Company receives or expects to receive, as the case may be, a percentage of
the advertising revenues earned by rights holders which control the marketing
and sales of L-VIS System advertising. There can be no assurance that the rights
holders will be successful in marketing and selling L-VIS System advertising. If
the rights holders are unable to enter into arrangements with a substantial
number of advertisers, such failure will have a material adverse effect on the
Company's business, financial condition and results of operations. See
"Business--Strategy" and "--Sales and Marketing."
 
                                       9
<PAGE>
RISKS ASSOCIATED WITH EXPANSION AND GROWTH
 
    The Company intends to grow, in part, by increasing its product development
activities and expanding its sales force and other marketing activities. The
Company expects that the expenditures relating to these efforts will precede its
realization of the benefits, if any, of such expenditures. The Company's
operating results will be adversely affected if sales do not increase in
proportion to the increase in expenses caused by this expansion. Implementation
of the Company's proposed expansion will be dependent on, among other things,
its ability to identify markets, hire and retain skilled management, financial,
marketing and engineering personnel, and manage growth. As the Company increases
its product development activities, it may become increasingly dependent upon
contract manufacturing, which will, in turn, necessitate devoting additional
Company resources to monitoring operations, controlling costs and maintaining
effective quality, inventory and service controls. There can be no assurance
that the Company will be able to implement successfully its business strategy or
otherwise expand its operations, that its system, procedures and controls will
be adequate to support its operations or that the anticipated increase in
manufacturing capacity and reliance on outsourcing the operation of L-VIS Units
will not have a material adverse effect on its business, financial condition or
results of operations. See "Business--Sales and Marketing" and "--Manufacturing
and Supply."
 
CONTRACTUAL RESTRAINTS ON USE OF VIDEO INSERTION TECHNOLOGY
 
    Existing or future agreements among advertisers, sponsors, syndicators,
promoters, broadcasters and cable operators may include provisions that inhibit
or prohibit the use of video insertion technology in television broadcasts.
These restrictions may have a material adverse effect on the Company's business,
financial condition and results of operations. There can be no assurance that
such entities will be willing to enter into amendments of existing agreements,
or, if willing, will do so on terms acceptable to the Company and other relevant
parties. Furthermore, there can be no assurance that prospective users of the
L-VIS System will not enter into new agreements inhibiting use of the L-VIS
System. The Company believes that one manufacturer of scrolling billboards used
in stadiums has included such restraints in its contracts. See
"Business--Competition."
 
RISKS ASSOCIATED WITH INTERNATIONAL STRATEGY
 
    The Company plans to increase its efforts to market the L-VIS System outside
the United States. There can be no assurance that the Company will be successful
in this respect. The Company currently plans to market the L-VIS System
internationally through strategic partners and other key licensees of its
technology. There can be no assurance that the Company will be able to enter
into or maintain favorable relationships with any partners or licensees, that
any partners or licensees will establish a market for the L-VIS System, that any
relationships will generate any revenue for the Company, or that any partners or
licensees will act in good faith and perform their obligations to the Company.
Furthermore, the Company has entered into exclusive arrangements, and expects
that prospective strategic partners and other key licensees will request
exclusive arrangements, for use of the L-VIS System in a specific geographic
area or with respect to a specific sport. To the extent the Company enters into
an exclusive arrangement, such partners or licensees' failure to generate
revenues for the Company could preclude the Company from generating any revenues
in such geographical area or with respect to a specific sport, as the case may
be. Depending upon the scope of the arrangement, such failure could also have a
material adverse effect on the Company's business, financial condition and
results of operations.
 
    Furthermore, there are certain risks inherent in doing business in
international markets, such as unexpected changes in regulatory requirements,
tariffs and other trade barriers, difficulties in staffing and managing foreign
operations, political instability, fluctuations in currency exchange rates,
reduced protection for intellectual property rights in some countries, seasonal
reductions in business activity during the summer months in Europe and certain
other parts of the world, and potentially adverse tax consequences, any of which
could have a material adverse impact upon the success of the Company's
international operations.
 
                                       10
<PAGE>
    There can be no assurance that one or more of such factors will not have a
material adverse effect on the Company's future international operations, if
any, and, consequently, on its business, financial condition and results of
operations. See "Business--International Business Strategy."
 
POTENTIAL SEASONALITY FLUCTUATIONS
 
    In the event the Company is unsuccessful in expanding the market for use of
the L-VIS System beyond a limited number of sports, its revenues will be subject
to seasonal fluctuation based upon the game schedules associated with each such
sport. See "Business--Strategy."
 
TECHNICAL UNCERTAINTIES
 
    The L-VIS System has been used commercially on a limited basis during live
television transmissions of certain sporting events, where images inserted
through use of the L-VIS System have been broadcast to viewers. However, the
circumstances in which the L-VIS System can be used are limited, and cooperation
of the broadcaster is required to obtain acceptable results. To date, the L-VIS
System has been operated primarily by Company personnel, and its over-the-air
use has been successfully demonstrated only for use in certain kinds of sporting
events. Broader use of the L-VIS System will require the development of
additional software and the training of personnel, and may require the
enhancement of the hardware. Accordingly, no assurance can be given that the
L-VIS System will not experience operational problems as a result of wide-spread
commercial application that could delay or defeat its ability to generate
revenues or operating profits. Future operational difficulties of the L-VIS
System could increase the cost of, or delay, implementation of the Company's
business plan which, in turn, could materially adversely affect the success of
the Company. See "Business--Research and Development."
 
RISKS ASSOCIATED WITH RAPIDLY CHANGING INDUSTRY
 
    The Company operates in a rapidly evolving commercial and technological
environment. The video, electronics, data processing, broadcast television and
cable television industries are changing rapidly due to, among other things,
technological improvements, consolidations and changes in consumer preferences
and customs. In particular, the live video image insertion market is new and
undeveloped. As such, the Company anticipates that as the market matures, it
will be affected by technological change and product improvements. There can be
no assurance that future technological advances by competing systems or changes
in industry broadcast standards will not adversely affect the Company's
competitive position. Accordingly, the Company's success will depend in part
upon its ability to develop product enhancements that keep pace with continuing
changes in technology and customer preferences. There can be no assurance that
the Company will be successful in developing product enhancements to keep
abreast of changing technologies and customer preferences or that its products
or enhancements will be successful in the marketplace. The Company's failure to
develop technological improvements or to adapt its products to technological
change on a timely basis would, over time, have a material adverse effect on its
business, financial condition and results of operations. See "Business--Research
and Development."
 
MANUFACTURING AND COST UNCERTAINTIES
 
    The Company has only limited experience in manufacturing L-VIS Units for
commercial purposes and does not have well established manufacturing facilities.
The Company believes that the eventual manufacturing cost of L-VIS Units will be
primarily determined by the cost of the digital signal processing circuits used
to perform identification, recognition and insertion functions. Any
manufacturing difficulties and any cost increases, including an increase in the
cost of digital signal processing circuits, may materially adversely affect the
Company's profit margin, if any, on the sale or lease or use of future L-VIS
Units and its ability to develop and deliver L-VIS Units on a timely basis. See
"Business--Manufacturing and Supply."
 
                                       11
<PAGE>
DEPENDENCE ON SOLE SOURCE OF SUPPLY
 
   
    The Company has been dependent upon a single supplier, Lucent Technologies
("Lucent"), for certain hardware components used in the manufacture of L-VIS
Units. Although such hardware components are stock items which are readily
available to the public, there can be no assurance that Lucent will continue to
manufacture and sell the components. The Company is not a party to any agreement
with Lucent. The Company's business, financial condition and results of
operations will be materially adversely affected in the event it is unable to
manufacture L-VIS Units due to an inability to acquire hardware components on a
timely basis or if it is forced to purchase such hardware components at a price
substantially higher than the current price of such components. See
"Business--Manufacturing and Supply."
    
 
COMPETITION
 
   
    The market for electronic video insertion technology is new and evolving.
The Company is aware of three competitors, Symah Vision-SA ("Symah"), Orad Hi
Tech Systems, Ltd. and Scidel Technologies, Ltd. ("SciDel"), that are currently
working on video insertion technologies. In the event the market for electronic
video insertion technology proves lucrative, the Company also expects
substantial competition from established broadcast business participants that
have significantly more extensive financial, technical, marketing and other
resources and a greater number of highly skilled individuals than does the
Company. Many potential competitors have greater name recognition and extensive
customer bases that could be utilized to gain significant market share to the
Company's detriment. Such competitors may be able to produce a superior product,
undertake more extensive promotional activities, offer more attractive terms to
customers and adopt more aggressive pricing policies than the Company. There is
no assurance that the Company will be able to compete effectively with current
or future competitors or that the competitive pressures faced by the Company
will not have a material adverse effect on its business, financial condition and
results of operations.
    
 
    In addition to competing with other video insertion technologies, the L-VIS
System will compete with advertisers' use of traditional 30-second advertising
spots, which remain the standard in the television advertising industry. The
L-VIS System will also compete with advertisers' use of conventional billboard
products including advertising placed on playing surfaces (such as outfield
walls, football fields and ice hockey rinks) and scrolling billboards,
physically located at the site of an event, which can display sequentially a
series of static advertisements. Scrolling billboards can achieve an effect
similar to that achieved by the L-VIS System for the television viewing audience
in certain circumstances. The availability of scrolling billboards in the
marketplace may adversely affect the marketability of the L-VIS System.
 
    The Company expects that it will generate revenue primarily by causing
existing advertisers and sponsors to switch to use of the L-VIS System and by
attracting new advertisers and sponsors to the sports advertising and
sponsorship market. However, existing advertisers may be reluctant to utilize a
new technology. There can be no assurance that total advertising and sponsorship
expenditures will increase as a result of use of the Company's technology. To
the extent that the Company is competing for television advertising and
sponsorship dollars that are currently allocated to traditional media, such as
30-second spots or rolling billboards, the competition is likely to be more
intense. The Company will only be able to compete effectively with existing
advertising and sponsorship alternatives with the cooperation of broadcasters
and the advertising sales departments of team owners, other rights holders and
broadcasters, on whom the Company will rely for sales of its products to
advertisers. Certain of such rights holders may have incentives, in some cases,
to sell alternative advertising inventory or sponsorship in lieu of the
Company's services which, as a result, will have a material adverse effect on
the Company's business, financial condition and results of operations. See
"Business--Competition."
 
                                       12
<PAGE>
POSSIBLE ADVERSE REGULATIONS
 
    The Company believes that no federal or state regulations currently directly
relate to or restrict the use of the L-VIS System. There are existing
regulations imposed on broadcasters which may require disclosure that the L-VIS
System is being used in a particular broadcast. The Company does not, however,
believe that such regulations will materially adversely affect the use of the
L-VIS System as currently contemplated. However, there can be no assurance that
there will not be any regulations or restrictions in the future, which either
directly, or indirectly through broadcaster regulations, adversely affect the
use of the L-VIS System. Such regulations or restrictions could have a material
adverse effect on the Company's business, financial condition and results of
operation.
 
    There can be no assurance that regulatory agencies in foreign jurisdictions
have not adopted, or will not adopt in the future, regulations or restrictions
affecting the use of the L-VIS System. The adoption of such regulations or
restrictions may reduce or eliminate the market for the Company's products in
any country where such regulations or restrictions are adopted, which would have
a material adverse effect on the Company's business, financial condition and
results of operations.
 
BROAD DISCRETION AS TO USE OF PROCEEDS; REPAYMENT OF BRIDGE NOTES
 
   
    Management will have broad discretion with respect to the expenditure of the
net proceeds of the Offering. In addition, the Company's estimated allocations
of the uses of the net proceeds of the Offering are subject to reapportionment
among the purposes set forth under "Use of Proceeds" or to other general
corporate purposes, including working capital. An estimated $8,435,000, or 33.4%
of the net proceeds of the Offering (assuming the mid-point of the range for the
anticipated offering price), and any additional net proceeds resulting from the
exercise of the Over-Allotment Option, have been allocated to working capital
and general corporate purposes and will be used for such specific purposes as
management of the Company may determine. The amount and timing of expenditures
will vary depending upon a number of factors, including the progress of the
Company's product development and marketing efforts, changing competitive
conditions and general economic conditions. Further, approximately $3,250,000,
or 12.9% of the net proceeds of the Offering will be used to repay the Bridge
Notes. See "Use of Proceeds."
    
 
NEED FOR ADDITIONAL FINANCING
 
    The Company anticipates that the net proceeds of the Offering, together with
its existing capital resources, will be adequate to satisfy its operating and
capital requirements through the next 18 months, assuming that it performs
substantially in accordance with its current business plan. There can be no
assurance that the Company will be able to, or will wish to, follow the current
business plan. Thereafter, depending on revenues actually generated during such
18 month period, the Company may be required to obtain additional capital in
order to finance its development programs, to continue the expansion of its
operations, and to market the L-VIS System worldwide. The Company intends to use
the net proceeds of the Offering, cash flow from operations and borrowings to
support its continued growth. Changes in the market in which the Company
operates, in the Company's business, or in its business plan could affect its
capital requirements, which may require it to raise additional funds earlier
than expected in order to fund its operations, fund expansion, develop new or
enhanced products, respond to competitive pressures or acquire complementary
businesses. The Company's future capital requirements will depend on many
factors, including the size of its research and development programs, the cost
of manufacturing and marketing activities, the ability of the Company to market
products successfully, the length of time required to collect accounts
receivable, and the need to address competing technological and market
developments. If the Company were to raise additional funds through the issuance
of equity or convertible debt securities, shareholders could experience
substantial additional dilution and such securities could have rights,
preferences and privileges senior to those of the holders of the Common Stock.
There can be no assurance that the Company will be able to raise any additional
required funds, or that any such funds will be available on terms favorable to,
or acceptable to, the Company. The lack of availability of adequate
 
                                       13
<PAGE>
funds, or the lack of availability of funds on terms acceptable to it, will have
a material adverse effect on the Company's business, financial condition and
results of operations.
 
    Whether or when the Company can achieve cash flow levels sufficient to
support its anticipated growth cannot be accurately predicted. Unless such cash
flow levels are achieved, the Company will be required to borrow money or to
sell debt or equity securities, or a combination thereof, to provide funding for
growth or, alternatively, will be required to reduce growth to a level that can
be supported by internally generated cash flow. The Company can give no
assurances with respect to the impact on its financial condition and results of
operations if it is required to reduce growth to a level that can be supported
by internally generated cash flow. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Liquidity and Capital Resources."
 
PATENTS AND PROTECTION OF PROPRIETARY TECHNOLOGY
 
   
    The Company's ability to compete effectively will depend, in part, on its
ability to assert and maintain the proprietary nature of its technology.
Although the Company has been assigned three issued United States and one
allowed European patent, has licensed several other patented technologies from
third parties and has filed applications for a number of additional patents in
the United States and abroad, there can be no assurance as to the degree of
protection offered by these patents, or as to the likelihood that pending
patents will be issued. Any patents issued to the Company or its licensors under
the laws of a foreign country may afford a lesser degree of protection than that
enjoyed in the United States, due to the nature or scope of such country's
patent laws. There can be no assurance that competitors in both the United
States and foreign countries, many of which have greater resources than the
Company and have made substantial investments in competing technologies, do not
have or will not obtain patents that will prevent, limit or interfere with its
ability to make L-VIS Units and market the L-VIS System or that intentionally
infringe its patents. There can be no assurance that competitors or strategic
partners will not copy, reverse engineer, I.E., isolate the components of a
complete system to learn how to construct a similar system, or independently
develop technologies that are the same or similar to the Company's patented
technologies. See "Business--Intellectual Property--Patents."
    
 
    Further, the validity and/or breadth of the Company's owned and licensed
patents generally may be tested in post-allowance court proceedings. There has
been no court test of any of the issued patents, the allowed patent or any of
the pending applications or foreign counterparts of the Company. The Company is
aware of other companies that have patents or patent applications in the field
of electronic video insertion technology. These companies or others may claim
that the Company infringes the patents or rights of such third parties, or these
third parties may infringe the Company's patents. In either event, if the
Company's patents or rights are brought before a court, litigation would involve
complex legal and factual issues, and the outcome, consequently, would be highly
uncertain. Furthermore, any patent litigation would entail considerable cost to
the Company, which would divert resources that otherwise could be used for its
operations and might be resolved in a manner that is unfavorable to the Company.
No assurance can be given that the Company or its licensors would be successful
in enforcing such rights, or that the Company's products or processes do not or
will not infringe the patent or intellectual property rights of a third party.
An adverse outcome in the defense of a patent infringement action could subject
the Company to significant liabilities to third parties, require the Company to
license disputed technology from third parties, if possible, or require it to
cease selling its products. In the event the Company's owned or licensed patents
were successfully challenged in court, its business, financial condition and
results of operations would be materially adversely affected.
 
    It is possible that one or more products developed by a competitor may be
marketed or used in a territory where the Company has patent protection. Because
an image inserted through use of video insertion technology often appears as if
it exists as a physical advertisement at the site of a sporting event, it may be
difficult to know whether, and which, video insertion technology is being used
with respect to any televised sporting event. Thus, infringement of the
Company's patents may be difficult to monitor. The Company's failure to detect
such an infringement may have a material adverse effect on its business,
 
                                       14
<PAGE>
financial condition and results of operations. In the event the Company becomes
aware of a potential patent infringement, it may be forced to litigate to
enforce its patent rights. Engaging in an enforcement action may be protracted
and expensive and may have a material adverse effect on the Company's business,
financial condition and results of operations.
 
   
    Apart from the patents and patent applications that the Company owns or
licenses, the only patents or patent applications of which it is aware relating
to real-time video insertion are owned or controlled by its competitors, Symah
and SciDel. Although the Company has no cause for belief that use of the L-VIS
System would infringe the United States or other patents of third parties, there
can be no assurance that competitors will not initiate a patent infringement
action against the Company. Gerencia de Medios, S.A. ("GDM"), a Spanish media
company that licensed the L-VIS System for use in broadcasts in Spain and
Portugal during a trial period which ended December 1996, received a letter from
a Symah affiliate asserting that use of the L-VIS System in Spain would infringe
one of Symah's patents. Although the Company and GDM have been advised by
European patent counsel that use of the L-VIS System would not infringe Symah's
patent, there can be no assurance that Symah will not assert infringement claims
against the Company or its European licensees in the future.
    
 
   
    One of the patents of which the Company is aware is U.S. Patent 5,353,392
(the "'392 Patent"). The '392 Patent derives from the same patent application as
does the patent asserted by the Symah affiliate against the L-VIS System in
Spain. The '392 patent has not been asserted against the Company and the Company
has been advised by its U.S. patent counsel that the L-VIS System does not
infringe the '392 Patent.
    
 
    The Company also relies in large part on unpatented trade secrets,
improvements and proprietary technology and there can be no assurance that
others, including strategic partners, will not copy, reverse engineer or
independently develop the same or similar technology or otherwise obtain access
to its proprietary technology. To protect its rights in these areas, the Company
currently requires its employees and certain third parties to enter into
confidentiality agreements and, to the extent appropriate, utilizes copyright,
trademark and trade secret protection. There can be no assurance, however, that
these steps will provide meaningful protection for the Company's trade secrets,
know-how or other proprietary information in the event of any unauthorized use,
misappropriation or disclosure thereof. See "Business-- Intellectual Property."
 
UNCERTAINTIES RELATED TO OWNERSHIP OF VIDEO INSERTION RIGHTS
 
    Ownership of the copyright of the broadcast of a sporting event is governed
by agreements among the applicable teams, leagues, broadcasters and the sports
federation, if any. In many instances, these agreements provide that different
persons shall control the copyrights to the broadcasts in differing
circumstances (for instance, regular season play versus playoffs). These
agreements often govern permitted forms of advertising and permitted
modifications to the broadcast. Because live video insertion is a newly evolving
technology, use of such technology is not specifically discussed under the terms
of many existing agreements, and it is often not clear whose permission must be
obtained to use the L-VIS System. In the event the L-VIS System is utilized
without the consent of applicable broadcast copyright holders, there can be no
assurance that such broadcast copyright holders will not challenge the use of
the L-VIS System under current agreements. The defense and prosecution of
copyright suits is both costly and time-consuming, even if the outcome is
favorable to the Company. Furthermore, there can be no assurance that broadcast
copyright holders will be willing to enter into amendments of current
agreements, or if willing, will do so on terms acceptable to the Company. See
"Business--Strategy."
 
IMMEDIATE DILUTION
 
   
    The initial public offering price per share of Common Stock exceeds the
current book value per share of the Common Stock. Investors in the Offering
will, therefore, incur immediate and substantial dilution of $3.83 per share of
Common Stock, representing 55% of the assumed initial public offering price per
share
    
 
                                       15
<PAGE>
   
of $7.00. Additional dilution to public investors may result to the extent that
the Representatives' Options and/or outstanding warrants or options are
exercised at a time when the net tangible book value per share of Common Stock
exceeds the exercise price of any such securities. See "Dilution," "Description
of Securities" and "Underwriting."
    
 
ABSENCE OF PUBLIC MARKET; NEGOTIATED OFFERING PRICE
 
   
    Prior to the Offering, there has been no public market for the Common Stock,
and there can be no assurance that a trading market will develop or, if any such
market develops, that it will be maintained or that the market price of the
Common Stock will not decline below the initial public offering price.
Accordingly, purchasers of shares of Common Stock may experience difficulty
selling or otherwise disposing of their Common Stock. The initial public
offering price of the Common Stock has been established by negotiation among the
Company and the Representatives, consistent with the rules of the National
Association of Securities Dealers (the "NASD"), of which the Representatives are
members, and may not bear any relationship to the Company's book value, assets,
past operating results, financial condition or other established criteria of
value. See "Underwriting."
    
 
   
    The Company has issued securities to the following officers, directors or
their affiliates in exchange for promissory notes in favor of the Company: Brown
F Williams, Samuel A. McCleery, John B. Torkelsen, Princeton Venture Research,
Inc., a corporation wholly owned by Mr. Torkelsen, and Pamela R. Torkelsen, the
wife of Mr. Torkelsen. The total number of shares and warrants issued to such
individuals, in exchange for notes payable to the Company which are outstanding
as of the date of this Prospectus is 290,470 shares of Common Stock (or 8.8% of
the shares of Common Stock outstanding immediately prior to the Offering), 6,200
shares of Series B Preferred Stock and 12,400 warrants to purchase 12,400 shares
of Common Stock. The individuals holding such securities have significant
influence over the affairs of the Company. See "Management." Among other
effects, this control could result in a delay of payment by such persons to the
Company. See "Certain Transactions."
    
 
POSSIBILITY OF NASDAQ NATIONAL MARKET DELISTING; RISKS OF LOW-PRICED STOCKS
 
    The Company has applied to have the Common Stock quoted on the Nasdaq
National Market. If the listing is approved, the quotation of the Common Stock
on the Nasdaq National Market will be conditioned upon the Company's meeting
certain asset, stock price and other criteria set forth by such quotation
system. The Company believes that upon completion of the Offering and the
receipt of the net proceeds therefrom, it will meet the criteria required by the
Nasdaq National Market. If the Company fails any of the tests after the
Offering, the Common Stock may be delisted from quotation on such system. In the
event the Common Stock is delisted from the Nasdaq National Market, it may be
listed on the Nasdaq SmallCap Market if its listing criteria are met. The
effects of delisting include the limited release of the market prices of the
Company's securities and limited news coverage of the Company. Delisting may
restrict investors' interest in the Common Stock and materially adversely affect
the trading market and prices for the Common Stock and the Company's ability to
issue additional securities or to secure additional financing.
 
    In addition to the risk of possible delisting, low price stocks are subject
to the additional risks of federal and state regulatory requirements and the
potential loss of effective trading markets. In particular, if the Common Stock
were delisted from trading on an appropriate market, including the Nasdaq
National Market or Nasdaq SmallCap Market, and the trading price of the Common
Stock were less than $5.00 per share, the Common Stock could be subject to Rule
15g-9 under the Exchange Act, which requires that broker-dealers satisfy special
sales practice requirements, including making individualized written suitability
determinations and receiving any purchaser's written consent, prior to any
transaction. In such event, the additional burdens imposed upon broker-dealers
may discourage broker-dealers from effecting transactions in the Common Stock,
which would reduce the liquidity of the Common Stock. These rules, if they
became applicable to the Common Stock, could then have a material adverse effect
on the trading market for the Common Stock. In addition, the Common Stock could
be deemed "penny stock" under the
 
                                       16
<PAGE>
Securities Enforcement and Penny Stock Reform Act of 1990. If this were to
occur, additional disclosure would be required in connection with trades in the
Common Stock, including the delivery of a disclosure schedule explaining the
nature and risks of the penny stock market. Such requirements could severely
limit the liquidity of the Common Stock and the ability of purchasers in the
Offering to sell their Common Stock in the secondary market. See "Underwriting."
 
SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS
 
   
    Upon completion of the Offering, the Company will have 7,308,472 shares of
Common Stock outstanding (7,908,472 shares if the Representatives'
Over-Allotment Option is exercised in full). Of such shares, all of the
4,000,000 shares sold in the Offering (4,600,000 shares if the Representatives'
Over-Allotment Option is exercised in full) will be freely transferable (except
those purchased by affiliates of the Company) without restriction or further
registration under the Securities Act. In addition, the 400,000 shares of Common
Stock issuable upon exercise of the Representatives' Warrants and 300,000 shares
of Common Stock issuable upon exercise of the Bridge Warrants, all of which also
are being registered under the Securities Act pursuant to the Registration
Statement of which this Prospectus constitutes a part, will be freely
transferable under the Securities Act, subject to restrictions on
transferability for up to one year.
    
 
   
    The 3,308,472 shares of Common Stock outstanding prior to this Offering are,
and the 790,730 shares of Common Stock issuable upon exercise of outstanding
warrants will be, "restricted securities" under Rule 144 under the Securities
Act and may not be sold other than in accordance with Rule 144, or pursuant to
an effective registration statement under the Securities Act or an exemption
from such registration requirement. Furthermore, under Rule 144 generally, there
will be 2,240,480, 2,240,480, 2,977,594 and 3,018,002 shares eligible for resale
as of March 1, 1998, June 1, 1998, September 1, 1998 and December 1, 1998,
respectively. Under Rule 144(k), there will be 1,423,850, 1,593,788, 1,593,788
and 1,615,988 shares eligible for resale as of March 1, 1998, June 1, 1998,
September 1, 1998 and December 1, 1998, respectively. In addition to the holding
period requirements imposed by the Rule 144 safe harbor, all holders of
outstanding Common Stock prior to the Offering are subject to a one-year lock-up
following the effective date of this Offering, subject to the ability of Allen
to waive such lock-up restrictions on behalf of the Representatives. See
"--Lock-up Agreements."
    
 
    Additionally, the Company has granted certain demand and "piggyback"
registration rights to the holders of 3,308,472 shares of Common Stock and to
the holders of warrants exercisable for an aggregate of 716,932 shares of Common
Stock, to require the Company to register under the Securities Act those shares
of Common Stock and the shares issuable upon exercise of the warrants. If such
holders, by exercising their registration rights, cause a large number of shares
to be registered and sold in the public market, such sales could have a material
adverse effect on the market price for the Common Stock.
 
    The sale of a substantial number of shares of Common Stock or the
availability of Common Stock for sale could adversely affect the market price of
the Common Stock prevailing from time to time. The number of shares of Common
Stock available for sale in the public market is limited by restrictions under
the Securities Act and a lock-up provision under the Second Amended and Restated
Registration Rights Agreement, as amended, among the Company and its
shareholders pursuant to which the parties to such agreement have agreed not to
sell or otherwise dispose of any of their shares of Common Stock for certain
specified periods after the date on which the Offering closes, except in certain
limited circumstances, without the prior written consent of the Representatives.
See "Principal Shareholders," "Description of Securities," "Shares Eligible for
Future Sale" and "Underwriting."
 
EFFECT OF OPTIONS, WARRANTS AND REPRESENTATIVES' OPTIONS ON STOCK PRICE
 
    The Company has reserved 1,560,000 shares of Common Stock for issuance to
employees, officers and consultants upon the exercise of options granted, or to
be granted, under the Stock Option Plan. The Company also has reserved 300,000
shares of Common Stock for issuance upon exercise of the Bridge Warrants and
790,730 shares of Common Stock for issuance upon exercise of other outstanding
warrants.
 
                                       17
<PAGE>
   
The Company also will sell to the Representatives, in connection with the
Offering, the Representatives' Warrants to purchase an aggregate of 400,000
shares, subject to adjustment as provided therein. The existence of the Bridge
Warrants, the other outstanding warrants, the Representatives' Warrants and the
outstanding options issued under the Stock Option could hinder future
financings. In addition, certain holders of such securities have certain
registration rights, and the sale of shares of Common Stock upon exercise of
such rights or the availability of such shares for sale could adversely affect
the market price of the Common Stock. See "Description of Securities" and
"Underwriting."
    
 
VOLATILITY OF STOCK PRICES
 
    The market prices of equity securities of technology companies have
experienced substantial price volatility in recent years for reasons both
related and unrelated to the individual performance of specific companies.
Accordingly, the market price of the Common Stock following the Offering may be
highly volatile. Factors such as announcements by the Company or its competitors
concerning products, patents and technology, governmental regulatory actions,
events affecting technology companies generally and general market conditions
may have a significant impact on the market price of the Common Stock and could
cause it to fluctuate substantially. In addition, it is expected that there will
be a relatively small number of shares of Common Stock trading publicly
following the Offering. Accordingly, shareholders may experience difficulty
selling or otherwise disposing of shares of Common Stock at favorable prices, or
at all. See "Shares Eligible for Future Sale" and "Underwriting."
 
NO DIVIDENDS
 
    The Company has not paid dividends since its inception and does not
anticipate paying any dividends in the foreseeable future. The Company plans to
retain any earnings to finance the development and expansion of its business.
Pursuant to the Company's Restated Certificate of Incorporation, it is
prohibited from paying any dividends on the Common Stock until all accumulated
dividends in respect of the Series A Redeemable Preferred Stock (the "Series A
Preferred Stock") and Series B Redeemable Preferred Stock (the "Series B
Preferred Stock") have been paid. See "Dividend Policy."
 
CONTINUED CONTROL BY OFFICERS, DIRECTORS AND EXISTING 5% SHAREHOLDERS
 
   
    Following the Offering, the Company's executive officers and directors,
together with entities affiliated with such individuals, and other holders of
five percent or more of the Company's outstanding capital stock will
beneficially own over 36% of the Common Stock (assuming the exercise of all
vested stock options and warrants). Effectively, these shareholders will be able
to elect a majority of the Company's directors, will have the voting power to
approve all matters requiring shareholder approval and will continue to have
significant influence over the affairs of the Company. Among other effects, this
concentration of ownership could have the effect of delaying or preventing a
change in control of the Company. Allen, a Representative, is the beneficial
owner of 18.8% of the Company's Common Stock, and Enrique F. Senior, an
Executive Vice President and Managing Director of Allen, is a director of the
Company and as such may be deemed to be the beneficial owner of 19.2% of the
Company's Common Stock (which includes the shares of Common Stock beneficially
owned by Allen). These factors could give rise to conflicts of interest between
the Company, on the one hand, and Allen and/or Mr. Senior, on the other hand. In
the event any conflict of interest may arise between the Company and Allen or
Mr. Senior in the future, the Company intends that any such issue will be
resolved by a majority of directors who do not have a personal interest in the
transaction. In connection with the Offering, because of the relationship
between the Company and Allen, and consistent with the rules of the NASD, of
which Allen is a member, the price of the shares being sold in the Offering is
no higher than that recommended by Barington Capital Group as "qualified
independent underwriter" as defined in, and in compliance with, the applicable
provisions of the rules of the NASD. See "Management," "Principal Shareholders"
and "Underwriting."
    
 
                                       18
<PAGE>
LIMITATION ON UTILIZATION OF INCOME TAX LOSS CARRYFORWARDS
 
    Upon the consummation of the sale of the Shares, the Company will undergo an
additional "ownership change" within the meaning of Section 382 of the Internal
Revenue Code of 1986, as amended (the "Code"). Under Section 382 of the Code,
upon undergoing an ownership change, the Company's right to use its then
existing net operating loss carryforwards as of the date of the ownership change
is limited during each future year to a percentage of the fair market value of
the Company's then outstanding capital stock immediately before the ownership
change and if other ownership changes have occurred prior to this ownership
change, the utilization of such losses may be further limited. The Company
expects that its ability to utilize its net operating loss carryforwards to
offset future taxable income will be severely limited annually in the future.
See Note 8 to Notes to Financial Statements.
 
EFFECTS OF CERTAIN CHARTER, BYLAW AND STATE LAW PROVISIONS
 
    The Company's Board of Directors has the authority to issue up to 1,000,000
shares of Preferred Stock in one or more series and to determine the price,
rights, preferences and privileges of those shares without any further vote or
action by the Company's shareholders. The Company is currently authorized to
issue up to 167,000 and 93,300 shares of the Preferred Stock that have been
designated as the Series A Preferred Stock, par value $4.50 per share, and the
Series B Preferred Stock, par value $5.00 per share, respectively. As of the
date of this Prospectus, there were 67,600 and 86,041 shares of Series A
Preferred Stock and Series B Preferred Stock outstanding, respectively. The
rights of the holders of Common Stock will be subject to, and may be adversely
affected by, the rights of the holders of Preferred Stock. While the Company has
no present intention to issue additional shares of Preferred Stock, such
issuance, while providing desirable flexibility in connection with possible
acquisitions and other corporate purposes, could have the effect of delaying,
deferring or preventing a change in control of the Company and entrenching
existing management. In addition, such Preferred Stock may have other rights,
including economic rights, senior to the Common Stock, and, as a result, the
issuance thereof could have a material adverse effect on the value of the Common
Stock. The Company is also subject to the anti-takeover provisions of the New
Jersey Shareholder Protection Act, which restrict certain "business
combinations" with "interested shareholders" for five years following the date
the person becomes an interested shareholder, unless the Board of Directors
approves the business combination. By delaying and deterring unsolicited
takeover attempts, these provisions could adversely affect the value of the
Common Stock. See "Description of Capital Stock--Preferred Stock."
 
                                       19
<PAGE>
                                USE OF PROCEEDS
 
   
    The net proceeds from the sale of the Shares offered hereby, assuming an
initial public offering price of $7.00 per share, and after deducting
underwriting discounts and commissions and other expenses of the Offering
estimated to be $2,740,000, will be approximately $25,260,000 ($29,166,000 if
the Over-Allotment Option is exercised in full).
    
 
    The Company intends to use the net proceeds of the Offering as follows:
 
   
<TABLE>
<CAPTION>
                                                                                       APPROXIMATE    PERCENT OF
                                                                                         AMOUNT      NET PROCEEDS
                                                                                      -------------  -------------
<S>                                                                                   <C>            <C>
L-VIS System manufacturing and deployment...........................................  $   4,850,000         19.2%
Research and development............................................................      4,225,000         16.7%
Repayment of debt...................................................................      3,250,000         12.9%
Capital expenditures................................................................      2,400,000          9.5%
Sales and marketing.................................................................      2,100,000          8.3%
Working capital and general corporate purposes......................................      8,435,000         33.4%
                                                                                      -------------        -----
    Total...........................................................................  $  25,260,000        100.0%
                                                                                      -------------        -----
                                                                                      -------------        -----
</TABLE>
    
 
   
    The Company intends to use approximately $4.9 million of the net proceeds of
the Offering to manufacture and deploy additional L-VIS Units. This amount
includes the capital cost of the equipment and facilities, and the personnel
costs associated with fabrication, testing and service of L-VIS Units. The cost
of customer training, end-user support and equipment service are also included.
    
 
   
    The Company intends to spend approximately $4.2 million of the net proceeds
of the Offering to fund its research and development activities, including
enhancement of the L-VIS System. Such costs will also include personnel costs
associated with quality assurance, software engineering and hardware
engineering. The Company also plans to continue to seek intellectual property
protection through trademarks and patents. The Company intends to continue to
retain outside consultants as necessary in order to address specific research
and development needs when it is cost effective to do so.
    
 
    Approximately $3.3 million of the net proceeds of the Offering will be used
to repay the Bridge Notes in full, including accrued and unpaid interest thereon
and payment of a five percent fee to Barington. The Bridge Notes have an
outstanding principal amount of $3,000,000, mature upon the consummation of the
Offering and bear interest at a fixed rate of 10% per annum. See "Description of
Securities--Debt Securities."
 
   
    The Company anticipates using approximately $2.4 million of the net proceeds
of the Offering for capital expenditures. These expenditures will include the
acquisition of test equipment to support the research and development efforts,
as well as furniture, fixtures and other personal property to support expanded
staff at the Company's new facilities in Lawrenceville, New Jersey and New York
City.
    
 
   
    A significant increase in personnel is projected in the marketing and
customer relations areas. Approximately $2.1 million of the net proceeds of the
Offering will be spent to enhance sales and marketing capabilities and to
establish additional channels for the use of the L-VIS System in sports markets.
The Company plans to support increased travel, and participation in trade shows
and conventions to showcase the L-VIS System to an increased potential customer
base.
    
 
   
    The remaining net proceeds of approximately $8.4 million, and any additional
net proceeds resulting from the exercise of the Over-Allotment Option, will be
employed for working capital and general corporate purposes.
    
 
    The table above represents the Company's best estimate of its allocation of
the uses of the net proceeds of the Offering based upon the current state of its
business operations, its current business plan and strategy, and current
economic and industry conditions. The amount and timing of expenditures will
 
                                       20
<PAGE>
vary depending upon a number of factors, including, among others, the progress
of the Company's market demand for the L-VIS System, if any, management's
determination as to how to satisfy any such demand, progress of the Company's
research and development activities, technological changes, changing competitive
conditions, and general economic conditions. The allocations of the uses of the
net proceeds of the Offering are subject to reapportionment among the purposes
listed above, and to other general corporate purposes, including working
capital. The actual amount of the uses of proceeds cannot be predicted with any
degree of certainty. See "Risk Factors--Broad Discretion as to Use of Proceeds;
Repayment of Bridge Notes."
 
    Pending application of the net proceeds as described above, the Company
intends to invest the net proceeds in short-term, interest-bearing, investment
grade debt securities, money market accounts, certificates of deposit, or direct
or guaranteed obligations of the United States government.
 
                                       21
<PAGE>
                                DIVIDEND POLICY
 
   
    The Company has not declared or paid any dividends on the Common Stock since
its inception. The Company expects that it will retain all earnings, if any,
generated by its operations for the development and growth of its business and
does not anticipate paying any cash dividends to its shareholders in the
foreseeable future. The payment of future dividends on the Common Stock and the
rate of such dividends, if any, will be determined in light of any applicable
contractual restrictions limiting the Company's ability to pay dividends, the
Company's earnings, financial condition, capital requirements and other factors
deemed relevant by the Board of Directors. Furthermore, pursuant to its Restated
Certificate of Incorporation, the Company is prohibited from paying any
dividends on the Common Stock until all accumulated dividends in respect of the
Series A Preferred Stock and Series B Preferred Stock have been paid. As of
September 30, 1997, the accrued dividends with respect to the shares of Series A
Preferred Stock and Series B Preferred Stock totaled $85,562 and $94,600,
respectively.
    
 
    The Company is required to redeem the Series A Preferred Stock on a pro rata
basis, at a price of $4.50 per share plus all accrued but unpaid dividends, out
of 30% of the amount, if any, by which the Company's annual net income after
taxes in any year exceeds $5 million, as shown on its audited financial
statements. Subject to the prior redemption of all of the Series A Preferred
Stock, the Company is required to redeem the Series B Preferred Stock, on a pro
rata basis, at a price of $5.00 per share plus all accrued but unpaid dividends
out of 20% of the amount, if any, by which the Company's annual net income after
taxes in any year exceeds $5 million, as shown on its audited financial
statements. See "Description of Securities--Preferred Stock."
 
                                       22
<PAGE>
                                    DILUTION
 
   
    As of September 30, 1997, after giving pro forma effect to the Bridge
Financing, which was completed in October 1997, the Company had a pro forma net
tangible book value of approximately $(51,838) or $(0.02) per share of Common
Stock. Without taking into account any other changes in the pro forma net
tangible book value of the Company after September 30, 1997, other than to give
effect to the sale by the Company of the 4,000,000 Shares offered hereby at an
assumed initial offering price of $7.00 per Share and receipt of the net
proceeds therefrom and the application of a portion of the net proceeds of the
Offering to repay certain outstanding indebtedness as set forth under "Use of
Proceeds," and the write-off of debt issuance costs and interest associated with
the indebtedness to be repaid and the write-off of the unamortized discounts
related to the estimated fair value of warrants to purchase common stock issued
in connection with the Bridge Financing, the Company's pro forma net tangible
book value, as adjusted at September 30, 1997, would have been approximately
$23,185,662 or $3.17 per Share. See "Description of Securities" and the Notes to
Financial Statements. This represents an immediate increase in the pro forma net
tangible book value of $3.19 per share of Common Stock to present shareholders
and an immediate dilution of $3.83 or 55% per Share to new investors. The
following table illustrates this dilution (2):
    
 
   
<TABLE>
<S>                                                                            <C>        <C>
Assumed initial public offering price per Share (1)..........................             $    7.00
    Pro forma net tangible book value (deficit) per Share at September 30,
    1997 (3).................................................................  $   (0.02)
    Increase per Share attributable to new investors.........................       3.19
                                                                               ---------
Pro forma net tangible book value per Share after the Offering...............                  3.17
                                                                                          ---------
Dilution per Share to new investors..........................................             $    3.83
                                                                                          ---------
                                                                                          ---------
</TABLE>
    
 
- ------------------------
 
   
(1) Represents the assumed initial public offering price per Share, before
    deducting underwriting discounts and offering expenses payable by the
    Company.
    
 
   
(2) The figures set forth in the table and the paragraph above do not take into
    account the Over-Allotment Option. Assuming all of the shares underlying the
    Over-Allotment Option are included in the Offering, the Pro-forma net
    tangible book value per share would be $3.43 per share and thus the dilution
    to new investors would be $3.57 per share or 51%.
    
 
   
(3) As of September 30, 1997, the Company's actual net tangible book value
    (deficit) was ($1,701,838) or ($0.51) per share.
    
 
   
    The following table summarizes, immediately prior to the Offering, the
differences between existing shareholders and investors in the Offering with
respect to the number and percentage of shares of Common Stock purchased from
the Company, the amount and percentage of cash consideration paid, and the
average price per share of Common Stock, before deduction of offering expenses
and underwriting discounts:
    
 
   
<TABLE>
<CAPTION>
                                                     SHARES OWNED              CONSIDERATION
                                                -----------------------  --------------------------   AVERAGE PRICE
                                                  NUMBER    PERCENTAGE      AMOUNT      PERCENTAGE      PER SHARE
                                                ----------  -----------  -------------  -----------  ---------------
<S>                                             <C>         <C>          <C>            <C>          <C>
Existing shareholders.........................   3,308,472        45.3%  $  20,452,787        42.2%     $    6.18
New Investors.................................   4,000,000        54.7%     28,000,000        57.8%     $    7.00
                                                ----------       -----   -------------       -----
    Total.....................................   7,308,472       100.0%  $  48,452,787       100.0%
                                                ----------       -----   -------------       -----
                                                ----------       -----   -------------       -----
</TABLE>
    
 
   
    The foregoing table does not include (i) 300,000 shares of Common Stock
issuable upon exercise of the Bridge Warrants; (ii) 400,000 shares of Common
Stock issuable upon exercise of the Representatives' Warrants; (iii) 790,730
shares issuable upon the exercise of other outstanding warrants to purchase
shares of Common Stock; (iv) 1,560,000 shares of Common Stock reserved for
issuance upon exercise of options granted to executive officers, employees and
consultants under the Stock Option Plan, including 1,210,724
    
 
                                       23
<PAGE>
   
shares of Common Stock issuable upon exercise of options outstanding as of the
date of this Prospectus; and (v) 600,000 shares issuable upon exercise of the
Over-Allotment Option. The exercise of any such options and warrants will have a
dilutive effect upon investors in the Offering. See "Management--Stock Option
Plan," "Certain Transactions," "Description of Securities" and Notes to
Financial Statements.
    
 
                                       24
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth the capitalization of the Company (i) as of
September 30, 1997; (ii) as of September 30, 1997, on a pro forma basis, to
reflect the Bridge Financing, which was completed in October 1997; and (iii) as
of September 30, 1997, on a pro forma, as adjusted basis, to reflect (a) the
sale by the Company of the 4,000,000 shares of Common Stock offered hereby at an
assumed initial public offering price of $7.00 per share and the receipt of the
net proceeds therefrom; and (b) the application of a portion of the net proceeds
of the Offering to repay certain outstanding indebtedness, as set forth under
"Use of Proceeds," and the write-off of the debt issuance costs and interest
associated with the indebtedness to be repaid and the write-off of the
unamortized discounts related to the estimated fair value of the Bridge
Warrants. See "Use of Proceeds," "Certain Transactions," "Description of
Securities" and Notes to Financial Statements. This table should be read in
conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the Financial Statements and the notes thereto
appearing elsewhere in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                                                               SEPTEMBER 30, 1997
                                                                                  ---------------------------------------------
<S>                                                                               <C>             <C>              <C>
                                                                                                                    PRO-FORMA
                                                                                     ACTUAL        PRO FORMA       AS ADJUSTED
                                                                                    9/30/97          (1)(3)           (2)(3)
                                                                                  ------------    ------------     ------------
Long term debt..................................................................  $          0    $         0      $          0
                                                                                  ------------    ------------     ------------
Redeemable preferred stock:
  Series A Redeemable Preferred Stock; $4.50 par value, 167,000 shares
  authorized;
  67,600 shares issued and outstanding..........................................       389,762        389,762           389,762
  Series B Redeemable Preferred Stock, $5.00 par value, 93,300 shares
  authorized;
  86,041 shares issued and outstanding..........................................       524,805        524,805           524,805
                                                                                  ------------    ------------     ------------
Total redeemable preferred stock................................................       914,567        914,567           914,567
 
Shareholders' (deficit)/equity
  Common Stock, no par value; $.005 stated value; 40,000,000 shares authorized;
  3,308,472 shares issued and outstanding 7,308,472 shares issued and
  outstanding, pro forma,
  as adjusted (3)...............................................................        16,542         16,542            36,542
Additional paid-in capital......................................................    21,197,302     22,847,302        48,087,302
Less: Related party note receivable.............................................      (839,263)      (839,263)         (839,263)
     Stock subscription receivable..............................................        (6,945)        (6,945)           (6,945)
     Deferred costs associated with planned initial public offering.............      (192,289)      (192,289)         (192,289)
Deficit accumulated during the development stage................................   (21,478,916)   (21,478,916)      (23,501,416)
                                                                                  ------------    ------------     ------------
Total shareholders' (deficit)/equity............................................    (1,303,569)       346,431        23,583,931
                                                                                  ------------    ------------     ------------
  Total capitalization..........................................................  $   (389,002)   $ 1,260,998      $ 24,498,498
                                                                                  ------------    ------------     ------------
                                                                                  ------------    ------------     ------------
</TABLE>
    
 
- ------------------------
 
   
(1) Pro forma gives effect to the Bridge Financing, which was completed in
    October 1997. Under the Bridge Financing, the Company issued 30 units, each
    unit consisting of one Bridge Note in the principal amount of $100,000 and
    bearing interest at 10%, and Bridge Warrants to 10,000 shares of Common
    Stock at an exercise price of $.01 per share. The promissory notes are due
    and payable upon consummation of the Offering, and, accordingly, have been
    recorded as short term debt on a pro-forma basis, as the note has a term of
    the shorter of 12 months or the close of the Offering. Additionally,
    $1,650,000 of the Bridge Financing was recorded as additional paid in
    capital to reflect the estimated fair market value of warrants issued in the
    transaction. See "Description of Securities--Warrants" and "--Debt
    Securities."
    
 
   
(2) Pro forma, as adjusted, gives effect to (i) the sale by the Company of the
    4,000,000 shares of Common Stock offered hereby at an assumed initial public
    offering price of $7.00 per share and the receipt of the net proceeds
    therefrom; and (ii) the application of a portion of the net proceeds of the
    Offering to repay certain outstanding indebtedness (including the Bridge
    Note), as set forth under "Use of Proceeds," and the write-off of the debt
    issuance costs and interest associated with the indebtedness to be repaid.
    
 
   
(3) Does not include (i) 300,000 shares of Common Stock issuable upon exercise
    of the Bridge Warrants; (ii) 400,000 shares of Common Stock issuable upon
    exercise of the Representatives' Warrants; (iii) 790,730 shares of Common
    Stock issuable upon exercise of other outstanding warrants to purchase
    shares of Common Stock; (iv) 1,560,000 shares of Common Stock issuable upon
    exercise of options granted under the Stock Option Plan as of September 30,
    1997, including 1,210,724 shares of Common Stock issuable upon exercise of
    options outstanding as of September 30, 1997; and (v) 600,000 shares of
    Common Stock issuable upon exercise of the Over-Allotment Option. See
    "Management-- Stock Option Plan" and "Description of Securities."
    
 
                                       25
<PAGE>
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    THE FOLLOWING DISCUSSION SHOULD BE READ IN CONJUNCTION WITH THE COMPANY'S
AUDITED FINANCIAL STATEMENTS AND NOTES THERETO APPEARING ELSEWHERE IN THIS
PROSPECTUS.
 
OVERVIEW
 
    Since its inception in 1990, the Company has devoted substantially all of
its resources to the development of the L-VIS System, an electronic video
insertion system that was designed to modify broadcasts to television viewers by
inserting electronic video images, primarily advertisements. As of September
1997, the L-VIS System had been used to insert advertising images into more than
300 live television broadcasts of baseball games, soccer matches, football games
and tennis matches, including (i) the 1997 NFL pre-season games of the Baltimore
Ravens, Pittsburgh Steelers, San Diego Chargers, San Francisco 49ers, Minnesota
Vikings and Washington Redskins, (ii) several college football regular season
and bowl games, and (iii) the 1997 MLB home games of the San Francisco Giants
and the San Diego Padres. In addition, the Company has entered into a joint
venture for use of the L-VIS System in Mexico, Latin America and the
Spanish-speaking Caribbean and has signed a letter of intent for use of the
L-VIS System in the Benelux countries.
 
   
    The Company has incurred substantial operating losses since its inception.
As of September 30, 1997, the Company had an accumulated deficit of
approximately $21,500,000 and expects to incur substantial additional losses for
the foreseeable future. This deficit is the result of research and development
expenses incurred in the development and commercialization of the L-VIS System,
expenses related to field testing of the L-VIS System and its deployment
pursuant to customer contracts, operating expenses relating to manufacturing,
sales and marketing activities of the Company, and general administrative costs.
    
 
    The Company intends to devote substantial resources to enhance the L-VIS
System and develop additional software applications. In order to increase its
revenue generating user base, the Company has planned a substantial increase in
its sales and marketing staff. The sales and marketing staff is responsible not
only for agreements with teams, leagues and broadcasters, but also for promoting
the L-VIS System to advertisers in order to create market pull. While any
purchase of advertising will be done through the rights holder or the
broadcaster, the Company intends to create advertiser interest and demand by
promoting the L-VIS System directly to potential advertisers. Therefore, the
Company expects to incur substantial additional losses and to experience
substantial negative cash flow from operating activities through at least the
next 12 months or until such later time as it achieves revenues sufficient to
finance its ongoing capital expenditures and operating expenses. The Company's
ability to produce positive cash flow will be determined by numerous factors,
including its ability to reach agreements with, and retain, customers for use of
the L-VIS System, as well as various factors outside of its control. See "Risk
Factors."
 
    The Company expects to generate revenue from ads sold by rights holders that
use the L-VIS System. These revenues are expected to be shared with the rights
holders. Accordingly, in order to generate revenues from the use of the L-VIS
System, the Company will need to enter into agreements with rights holders. The
agreements can take various forms, although the agreements to date in the United
States have been revenue sharing agreements under which the Company received a
percentage of the fee paid by the advertisers. The Company realizes revenue when
the advertisement runs over the air. Due to the seasonal nature of the sporting
events themselves, the Company's revenue will fluctuate seasonally. However,
this seasonality may be moderated by the multi-sport capabilities of the L-VIS
System and its use in non-sporting events.
 
   
    In addition to the revenue arising from advertising, a second revenue source
is the strategic licensing of the L-VIS System to third parties. These licenses
may be territorial, such as the Company's agreement with Publicidad Virtual,
S.A. de C.V. ("Publicidad"), the joint venture formed by the Company and
Presencia to market the L-VIS System in Mexico, Central and South America and
the Spanish-speaking
    
 
                                       26
<PAGE>
Caribbean, or they may cover individual major broadcast events, such as the Rose
Bowl. In the case of a territorial license, the licensee is responsible for
generating business within the territory and the Company will share in the
business through one or more means including royalties, license fees, and/or
equity participation in the licensee. In the case of individual events, the
Company may receive a flat fee or a fee based on revenues generated by the
licensee, depending on the nature of the license.
 
   
    The Company has not generated any significant revenue with the exception of
a $2,000,000 license fee paid for an L-VIS System license. The Company
recognized $1,000,000 of this fee as revenue during the fiscal year ended June
30, 1996 ("Fiscal 1996"). The remaining $1,000,000 will be recognized into
income over a 10-year period which commenced on July 1, 1996. See Note 5 to
Notes to Financial Statements.
    
 
RESULTS OF OPERATIONS
 
    COMPARISON OF FISCAL YEAR ENDED JUNE 30, 1997 AND FISCAL YEAR ENDED JUNE 30,
     1996
 
   
    REVENUES.  Revenues include receipts from advertising use of the L-VIS
System as well as from license fees for use of the L-VIS System outside of the
United States. Total revenue decreased 79% to $211,634 for the fiscal year ended
June 30, 1997 ("Fiscal 1997") from $1,009,600 in Fiscal 1996. Of this total,
advertising revenue increased 745% to $81,108 in Fiscal 1997 from $9,600 in
Fiscal 1996, and license fees decreased 87% to $130,526 in Fiscal 1997 from
$1,000,000 in Fiscal 1996, as a result of the recognition of a non-recurring
$1,000,000 license fee in Fiscal 1996.
    
 
   
    L-VIS SYSTEM COSTS. L-VIS System costs include the costs associated with the
material production, depreciation and operational support of the L-VIS Units,
including training costs for operators. L-VIS System costs increased 34% to
$1,274,890 in Fiscal 1997 from $949,804 in Fiscal 1996, due to increased
production of L-VIS Units for U.S. customers and foreign licensees and the fact
that the Company began, for the first time, to train outside operators to run
the L-VIS System.
    
 
   
    RESEARCH AND DEVELOPMENT.  Research and development expenses include the
costs associated with all personnel, materials and contract personnel engaged in
research and development activities to increase the capabilities of the L-VIS
System hardware platforms, including platforms for overseas use, and to create
and improve software programs for individual sports. Research and development
expenses increased 7% to $1,722,598 in Fiscal 1997 from $1,604,455 in Fiscal
1996 as a result of the Company's ongoing enhancement of the L-VIS System.
    
 
    The Company's research and development staff is working to reduce its
reliance on outside suppliers by creating custom-designed circuit boards for the
second generation L-VIS Units that will replace and improve upon the functions
now performed by standard video processors that the Company purchases. The
Company expects to continue to incur substantial research and development
expenses as it further enhances the L-VIS System. The Company's research and
development program also includes the preparation of software to enable use of
the L-VIS System with additional sports and other events.
 
   
    SELLING, GENERAL AND ADMINISTRATIVE.  Selling, general and administrative
expenses include selling and marketing expenses, including salaries of sales and
marketing personnel, their travel expenses, advertising and expenses associated
with customer support, and general and administrative expenses, including
salaries of support personnel, allocated rent and office operating costs and
legal and accounting fees. Selling, general and administrative expenses
increased 16% to $3,028,895 in Fiscal 1997 from $2,602,928 in Fiscal 1996,
primarily due to hiring additional management and marketing personnel.
    
 
    Upon completion of the Offering, the Company intends to hire additional
personnel to expand its financial, marketing and sales personnel, including
customer support and, to a lesser extent, administrative staff personnel to
support accounting and personnel management. See "Risk Factors--Risks Associated
with Expansion and Growth" and "Business--Marketing Strategy." Additionally, the
Company expects
 
                                       27
<PAGE>
general and administrative expenses to increase in future periods as it incurs
additional costs related to being a public company and the expansion of its
facilities, including its production facilities.
 
    INTEREST AND OTHER INCOME.  Interest income from marketable securities
decreased as expenses of the Company's operations caused cash and marketable
securities to decrease 81% to $852,013 at June 30,1997 from $4,517,657 at June
30, 1996.
 
    NET LOSS.  As a result of the foregoing factors, the Company's net loss
increased 47% to $5,730,661 in Fiscal 1997 from $3,910,524 in Fiscal 1996.
 
   
    COMPARISON OF THREE MONTHS ENDED SEPTEMBER 30, 1997 AND THREE MONTHS ENDED
     SEPTEMBER 30, 1996
    
 
   
    REVENUES.  Total revenue increased to $132,803 for the three months ended
September 30, 1997 from $54,198 for the three months ended September 30, 1996.
Advertising revenue increased from $29,198 to $75,177 as a result of increased
usage of the L-VIS System during the baseball season, specifically by the San
Francisco Giants and by the San Diego Padres for the first time. In addition,
the L-VIS System was used during preseason NFL games, where it generated revenue
for the first time. License revenue increased 131% to $57,626 for the three
months ended September 30, 1997 from $25,000 for the three months ended
September 30, 1996 as a result of additional L-VIS systems being sub-licensed.
    
 
   
    L-VIS SYSTEM COSTS.  L-VIS system costs increased 118% to $416,732 in the
quarter ended September 30, 1997 from $190,836 for the quarter ended September
30, 1996. The costs increased due to increased usage of the L-VIS system during
the baseball season, the use of outside operators to run the L-VIS systems and
expenses related to the NFL preseason which were not present in 1996.
    
 
   
    RESEARCH AND DEVELOPMENT.  Research and development expenses increased 28%
to $445,994 for the three months ended September 30, 1997 from $349,161 for the
three months ended September 30, 1996 as a result of an increase in software
development personnel working on the development of a new integrated system and
other ongoing research and development projects.
    
 
   
    SELLING, GENERAL AND ADMINISTRATIVE.  Selling, general and administrative
expenses increased 66% to $1,223,811 for the three months ended September 30,
1997 from $738,130 for the three months ended September 30, 1996. This increase
was a result of several factors, including: the hiring of outside marketing
consultants to market the L-VIS System to various NFL teams and to explore
potential expansion in certain European markets; non cash compensation charges
incurred related to the issuance of nonrecourse notes to certain officers used
for the purchase of stock; and the addition of several marketing and
administrative personnel in order to staff the New York office, which opened in
July 1997.
    
 
   
    INTEREST AND OTHER INCOME.  Interest income from marketable securities
decreased 55% to $16,372 for the three months ended September 30, 1997 from
$36,527 for the three months ended September 30, 1996, as operational expenses
caused a decrease in cash available for investment.
    
 
   
    NET LOSS.  As a result of the foregoing factors, the Company's net loss
increased 63% to $1,937,362 for the three months ended September 30, 1997 from
$1,187,402 for the three months ended September 30, 1996.
    
 
LIQUIDITY AND CAPITAL RESOURCES
 
   
    The Company has incurred significant operating losses and negative cash
flows in each year since it commenced operations, due primarily to start-up
costs, the costs of developing the L-VIS System and the cost of building L-VIS
Units. As a result of operating losses, net cash used in operating activities
amounted to $4,095,264 and $3,652,972 in Fiscal 1997 and Fiscal 1996 and
$1,606,205 and $877,833 for the three month periods ended September 30, 1997 and
1996, respectively. Net cash provided by/(used in) investing activities totaled
$2,313,612 and $(1,915,353) in Fiscal 1997 and Fiscal 1996 and $(244,243) and
$2,430,363
    
 
                                       28
<PAGE>
   
for the three month periods ended September 30, 1997 and 1996, respectively.
Proceeds from the maturity of the Company's investments provided cash of
$3,000,000 and $2,200,000 in Fiscal 1997 and Fiscal 1996 and $0 and $3,000,000
in the three month periods ended September 30, 1997 and 1996, respectively. In
Fiscal 1997, the Company invested $75,535 in marketable securities as compared
to $3,027,826 in Fiscal 1996. This decrease in investments can be attributed to
the decline in the Company's cash balance from Fiscal 1996 to Fiscal 1997,
resulting in the Company having less cash available to invest. The Company has
historically financed its cash requirements for operations primarily through
private sales of equity and debt securities. Net cash proceeds from the sale of
equity securities was $1,050,636 and $5,657,695 in Fiscal 1997 and Fiscal 1996
and $1,304,722 and $30,000 for the three month periods ended September 30, 1997
and 1996, respectively. The decrease from fiscal 1996 to fiscal 1997 is due
directly to the decrease in the amount of private sales of stock and warrants.
The increase for the three months ended September 30, 1997 as compared to the
three months ended September 30, 1996 is due primarily to the receipt of stock
subscriptions from the May 1997 Rights Offering. At June 30, 1997 and September
30, 1997, the Company had a working capital deficit of approximately $855,605
and $1,266,043, respectively. During the period from June 30, 1997 through the
date of this Prospectus, cash proceeds from the private sale of Common Stock was
approximately $1,300,000, primarily from the receipt of stock subscriptions
receivable as of June 30, 1997. In October 1997, the Company closed on the
Bridge Financing, pursuant to which the Company issued Bridge Notes in the
aggregate principal amount of $3,000,000 and Bridge Warrants to purchase 300,000
shares of Common Stock for an exercise price of $0.01 per share. The gross
proceeds realized by the Company in connection with the Bridge Financing were
$3,000,000. See "Description of Securities-- Debt Securities" and the footnotes
to the Capitalization table.
    
 
   
    Since inception, the Company has financed its operations from: (i) the net
proceeds of approximately $20,500,000 from private placements of Common Stock,
warrants and redeemable preferred stock, (ii) the payment of a $2,000,000
licensing fee by Presencia in consideration of the license granted by the
Company to Publicidad and (iii) the proceeds of the Bridge Financing which
closed in October 1997.
    
 
   
    The Company currently expects to continue to incur significant capital
expenditures to expand its operations, the amount of such expenditures being
dependent in part on the number of arrangements entered into with rights holders
for the use of the L-VIS System and the pace of technological advancements.
Following the consummation of the Offering, the Company plans to undertake a
significant expansion of its marketing efforts. Furthermore, the Company has
recently reached an agreement with Gerencia de Medios ("GDM"), a former licensee
of the L-VIS System, concerning a refund to GDM of $365,000 GDM previously paid
in connection with its license and the return of equipment by GDM. See Note 11
to Notes to Financial Statements and "Risk Factors--Patents and Protection of
Proprietary Technology." Depending on the level of revenues generated, the
Company may be required to raise substantial additional capital to fund the
Company's liquidity needs through issuances of debt or equity by the Company
(either through public offerings, investments by existing stockholders or
investments by third parties). See "Risk Factors."
    
 
    The Company expects to invest the proceeds of the Offering in short-term,
interest-bearing investment grade securities until such funds are applied to the
capital investments and operating needs of the Company as well as the repayment
of existing obligations. See "Use of Proceeds."
 
   
    The report of the independent accountants contains an explanatory paragraph
with respect to the Company's ability to continue as a going concern. See
"Financial Statements". The Company has suffered recurring losses from
operations and has an accumulated deficit that raises substantial doubt about
its ability to continue as a going concern. The Company also has significant
liquidity requirements to fund the continuation of operations. The Company has
required substantial funding through debt and equity financings since its
inception to complete its development plans and commence full scale operations.
The Company's management has historically been successful in obtaining outside
financing to meet obligations and fund working capital requirements as they come
due. Recently, the Company's Board of Directors approved the filing of the
registration statement of which this Prospectus is a part. The anticipated
    
 
                                       29
<PAGE>
   
proceeds from this Offering would be used for L-VIS System manufacturing and
deployment, research and development, repayment of debt, capital expenditures,
sales and marketing, and working capital and general corporate purposes. See
"Use of Proceeds." If the Offering is consummated on the currently expected time
schedule and generates the anticipated proceeds, or if the Company is successful
in completing comparable fund raising activities on a similar time schedule, the
Company believes that it will continue as a going concern. Should the Offering
not be successfully completed, the Company would pursue other debt and equity
financing alternatives. The Company also intends to continue its marketing
efforts aimed at generating revenues. However, there can be no assurance that
the Company will be successful in its attempt to consummate the aforementioned
plans. Further, there can be no assurance, assuming the Company successfully
raises additional funds, that the Company will achieve profitability or positive
cash flow.
    
 
    The Company believes that the net proceeds from the Offering, together with
its existing resources, will be sufficient to meet its capital needs for
approximately the next 18 months, although there can be no assurance that the
Company will not require additional funds sooner. The Company's actual working
capital requirements will depend on numerous factors, including the progress of
the Company's research and development programs, the Company's (and its
marketing partners', if any) ability to attract customers to use the L-VIS
System, the level of resources the Company is able to allocate to the
development of greater marketing and sales capabilities, technological advances
and the status of competitors. The Company may require substantial funds in
addition to the proceeds of this Offering to market the L-VIS System and
otherwise to meet its business objectives. The Company has no commitments to
obtain any additional funds, and there can be no assurance that such funds will
be available on commercially reasonable terms, or at all.
 
   
    As of September 30, 1997, the Company had net operating loss carryforwards
for federal income tax purposes of approximately $7,800,000, which expire in the
years 2006 through 2012. The available net operating losses are based on the
assumption that the Company has gone through a change in ownership pursuant to
Internal Revenue Code ("IRC") Section 382 during the fiscal year ended June 30,
1997 as a result of the May 1997 Rights Offering. Under IRC Section 382, the
amount of the net operating loss carryforwards that are available to offset
taxable income in any particular year is severely limited.
    
 
    Although the Company has determined its net operating losses as if it had
undergone a change of ownership pursuant to IRC Section 382, the Company has not
yet finalized the analysis to make an actual determination of whether such a
change has occurred. Therefore, if such a change has not occurred during the
Fiscal 1997, the amount of net operating loss carryforwards available in total
and on an annual basis may be increased.
 
EFFECT OF INFLATION
 
    Domestic inflation has not had a significant impact on the Company's sales
or operating results. However, inflation may have an impact upon business in a
number of international markets.
 
                                       30
<PAGE>
                                    BUSINESS
 
GENERAL
 
    Princeton Video Image, Inc. ("PVI" or the "Company") developed and is
marketing a real-time video insertion system that, through patented pattern
recognition technology, places computer-generated electronic advertising images
into live television broadcasts of sporting and other events. These electronic
images range from simple corporate names or logos to sophisticated multi-media
3-D animated productions. During the broadcast of a sporting event, for example,
these images can be placed to appear to be physically located in various high
visibility locations in a stadium or even on a playing field. The Company
believes that its Live Video Insertion System (the "L-VIS System"), which is an
integrated hardware and software system, transcends limitations of traditional
television broadcast advertising mechanisms and can expand the television
broadcast advertising paradigm by placing images into live, as well as
pre-recorded, television broadcasts.
 
   
    PVI believes that the L-VIS System can substantially benefit (i)
advertisers, through the placement of their ads in new, high visibility
locations and the ability to "narrow cast" by region and brand; (ii)
broadcasters, through a new revenue stream from additional inventory of
advertising space; and (iii) teams and leagues, through increased revenue
streams and greater flexibility and control over in-stadium advertising. As of
September 1997, the L-VIS System had been used to insert advertising images into
more than 300 live television broadcasts of baseball games, soccer matches,
football games and tennis matches. Advertisers who have run ads using the L-VIS
System include: The Coca-Cola Company, Gateway 2000, Inc., GTE Corporation,
Staples, Inc., Toyota Motor Corporation, Kellogg Company, Southwest Airlines
Co., National Car Rental Systems, PepsiCo, Inc., Nissan Motor Company, Ltd., and
Pacific Bell.
    
 
    The Company's objective is to become the leading provider of electronic
advertising to the sports television advertising market worldwide. The key
elements of the Company's strategy include (i) developing relationships with
rights owners such as the National Football League ("NFL"), National Basketball
Association ("NBA"), Major League Baseball ("MLB"), FIFA (soccer's international
governing body) and specific teams and or other sports governing bodies; (ii)
developing relationships with national network broadcasters such as NBC, CBS,
ABC, ESPN, and FOX; (iii) working with high-profile advertisers to assist them
in understanding and capitalizing on the use of the L-VIS System; and (iv)
developing L-VIS System software for additional sporting and other events.
 
OVERVIEW OF THE TELEVISION ADVERTISING AND SPONSORSHIP MARKET
 
   
    Sports advertising and sponsorship is a significant market both inside and
outside the United States. Advertisers in the United States spent an aggregate
of approximately $8.7 billion to purchase television advertising and sponsorship
rights with respect to sporting events in 1996, according to information from
the following industry sources. The 1996 network and cable television sports
advertising markets in the United States were reported by Paul Kagan Associates,
Inc. ("Kagan Associates") to be approximately $3.7 billion and $1.1 billion,
respectively. The December 1995 IEG Sponsorship Report, a sports newsletter
published biweekly by the International Event Group, projected that $3.9 billion
would be spent to sponsor specific teams, stadium locations and sporting events
in 1996. The Company estimates that approximately $9 billion was spent on
various forms of television sports advertising and sponsorship outside the
United States.
    
 
    The cost of a television commercial spot is normally a function of the
nature and size of the expected audience of the event to be broadcast. A spot in
a national broadcast of a major sporting event, such as the Super Bowl or a
World Series game, sells for a price many times that of a spot in a regular
season game broadcasted only locally or regionally. For example, the costs of a
30-second spot in the broadcast of a local 1997 regular season San Francisco
Giants baseball game, a 1997 nationally broadcast Monday night NFL football game
and the 1997 Super Bowl are approximately $5,000, $350,000 and $1,200,000,
respectively. Television broadcasters (including national television and cable
networks, regional cable networks, and
 
                                       31
<PAGE>
local television and cable operators) purchase television broadcast rights to
sporting events from the holders of those rights, which include individual teams
as well as various leagues, federations, associations and other organizations
representing both professional and amateur sports. Rights to specific games or
events may be held by teams, leagues, associations, or any combination thereof,
depending on the arrangements under which each sport is organized.
 
    The Company believes that, with the advent of cable and satellite
television, the resulting increase in broadcasting channels, and the ease with
which viewers can change or "surf" among these channels, the effectiveness of
the traditional 30-second advertising spot may diminish. The Company further
believes that the growth of sports sponsorship is largely driven by the desire
on the part of advertisers to be "in the game" by having their brands and
products visible during the broadcast of televised live events. The development
of video insertion technology has created a new method of advertising in which
the electronically inserted brand or message can appear, to the television
viewer, to be a part of the stadium where the event is taking place. The L-VIS
System can increase the signage capacity of the stadium or venue from the
television viewer's perspective. By exposing the television viewer to the brand
or message during the event, the advertiser is "in the game" and can be more
confident that its message will actually be seen by the viewer, as the
advertisement can be placed strategically to appear on the television screen
where traditional signage may not be practical or available.
 
    Sponsorship generally entails associating the sponsor's name with the event
or stadium as well as "signage rights," i.e., the prominent display of the
sponsor's name and products in specified locations in the stadium or broadcast.
Sponsors purchase sponsorship rights from the holders of those rights. Like
broadcast rights, the ownership of sponsorship rights depends on the specific
sport and the event or location. In some cases, the owner of the venue at which
an event is staged holds the sponsorship rights to the event. In other cases,
the team owner may own the sponsorship rights, including signage. Advertisers or
their representatives negotiate sponsorship arrangements directly with
sponsorship rights holders and not with broadcasters. Since broadcasters
historically have not shared in sponsorship revenue, they traditionally have not
assisted sponsorship programs and, in many cases, try to avoid broadcasting
images of in-stadium signs and other promotions.
 
ADVANTAGES OF THE L-VIS SYSTEM
 
    The development of video insertion technology has created a new method of
advertising in which the electronically inserted brand or message can appear to
the television viewer to be a part of the stadium where the event is taking
place. By exposing the television viewer to the brand or message during the
event, the advertiser is "in the game" and can be more confident that its
message will actually be seen by viewers.
 
    The Company believes that the L-VIS System can be used to provide additional
revenue to advertising rights holders and broadcasters and provide substantial
advantages when compared to traditional 30-second advertising spots and other
forms of advertising because the L-VIS System:
 
    - ALLOWS FOR "IN THE GAME" ADVERTISING. The L-VIS System allows an
      advertiser to be "in the game" by having their brands and products visible
      during the broadcast of televised live events;
 
    - REDUCES THE EFFECT OF CHANNEL SURFING AND VIEWER MUTING. Because the L-VIS
      System allows for "in the game" advertising, the negative effect of
      "channel surfing," which often occurs during traditional 30-second
      advertising spots, may be reduced. Similarly, an image inserted using the
      L-VIS System is unaffected by viewer muting;
 
    - ALLOWS PLACEMENT OF ADVERTISING IN HIGH VISIBILITY LOCATIONS. The L-VIS
      System allows for the insertion of images without affecting the actual
      playing surface or other areas where advertising is inserted;
 
    - CREATES NEW INVENTORY FOR ADVERTISING RIGHTS HOLDERS. The L-VIS Systems
      allows for new advertising by providing for the insertion of images in
      locations that are unavailable for conventional billboards, such as the
      space in the vicinity of football goal posts;
 
                                       32
<PAGE>
    - ALLOWS "NARROW CASTING" OF SPECIFIC ADVERTISING TO SPECIFIC GEOGRAPHICAL
      REGIONS. The L-VIS System also allows for "narrow casting" specific
      advertising to specific geographical regions. Thus, where desired, a
      rights holder can sell the same advertising space to different advertisers
      in different markets; for instance, the New York broadcast of a San
      Francisco Giants-New York Mets MLB game can include a different inserted
      advertisement than the San Francisco broadcast;
 
    - PROVIDES FOR ANIMATION AND AUDIO-VIDEO ADVERTISING. The L-VIS System may
      be used, when appropriate, to insert animation and audio-video advertising
      within the program to enhance the impact of the advertising;
 
    - ALLOWS BRANDING OF AN EVENT. Insertions made during a live broadcast will
      be captured, or branded, on recordings of the event and may then be shown
      around the world in re-broadcasts and highlight films of the event. An
      advertiser will benefit from every re-broadcast, such as re-broadcasts
      which occur during the sports segment of most news programs; and
 
    - PROVIDES ADVERTISING INTO OTHERWISE ADVERTISING-FREE ENVIRONMENTS. The
      Company's technology can be used to insert advertising into otherwise
      advertising-free environments, e.g., pay-per-view sports events. To date,
      the L-VIS System has not been used for such purpose, and there can be no
      assurance that it will ever be so used.
 
THE L-VIS SYSTEM TECHNOLOGY
 
    The L-VIS System, which achieved technological feasibility in January 1995,
is a system of proprietary hardware and software which has been designed by the
Company to insert electronic images into live televised sports broadcast. The
inserted images may be two or three dimensional, static or animated, opaque or
semi-transparent and may be placed so that the inserted images appear to exist
on the playing field or in the stadium or venue where the game or event is being
played. If a player or other object moves in front of an image that is inserted
on a wall or a playing field, the L-VIS System is programmed so that the passing
object occludes that portion of the inserted image. The L-VIS System can also be
used to insert a free standing image so that the image will occlude a player or
other object which "passes behind" it.
 
   
    The Company's L-VIS System is based upon state of the art, patented pattern
recognition technology. The Company believes that the L-VIS System is the only
video insertion technology that can reliably insert stable broadcast quality
images in outdoor live sporting events and provide for practical occlusion in
stadium environments. The L-VIS System may also be located anywhere in the
television distribution chain, including the stadium where a broadcast typically
originates, the television studio to which a broadcast is relayed and the
microwave links or satellite ground stations where the broadcast is relayed for
distribution to the viewing public. It is the Company's belief that all of these
attributes are necessary for commercial success.
    
 
   
    The L-VIS System and its operator may be located at the site of the event,
at the network studios of the broadcaster or at an individual station or cable
system head-end carrying the broadcast. Before the broadcast, the advertising
images to be inserted are prepared, the operator identifies the location in the
broadcast scene where the images will be inserted, and then "trains" the L-VIS
System to recognize such broadcast scene. The L-VIS System is designed to
recognize the broadcast scene in real time during the broadcast and to insert
the image as instructed each time the broadcast scene containing the insert
location appears. The operator controls which image is selected and when it will
be inserted.
    
 
    The Company has designed software that allows for the live use of the L-VIS
System in football, baseball, soccer and tennis broadcasts. In football, the
L-VIS System software has been designed to insert images in the vicinity of the
goal posts. In baseball, the Company's software allows images to be inserted on
the wall behind home plate, the outfield wall or the area above the outfield
wall. To the television viewer, an advertisement inserted with the L-VIS System
on the wall behind home plate or the outfield wall appears to be part of the
original scene, in proper perspective and fixed in the scene as the camera pans,
 
                                       33
<PAGE>
   
tilts and zooms, and as players move in front of the image. Furthermore, because
the inserted image is not present at the actual site of the baseball game, any
distraction caused to the players by other advertising such as scrolling
billboards will not be present. In soccer, the L-VIS System allows for the
insertion of an image within the field's center circle. See "Risk
Factors--Technical Uncertainties."
    
 
STRATEGY
 
    The Company's objective is to become the leading provider of electronic
advertising to the sports television advertising market worldwide. The key
elements of the Company's strategy include:
 
    - DEVELOPING RELATIONSHIPS WITH RIGHTS OWNERS. The Company intends to
      develop relationships with rights owners such as the NFL, MLB, NBA, FIFA,
      and specific teams and or other sports governing bodies;
 
    - DEVELOPING RELATIONSHIPS WITH BROADCASTERS. The Company is currently in
      discussions with several broadcasters and intends to develop relationships
      with national network broadcasters such as NBC, CBS, ABC, ESPN and FOX;
 
    - WORKING WITH HIGH-PROFILE ADVERTISERS. To promote acceptance of the L-VIS
      System, the Company has actively discussed the L-VIS System's benefits and
      unique uses with a limited number of high-profile sporting event
      advertisers and plans to expand this effort significantly; and
 
    - ENHANCING AND DEVELOPING ADDITIONAL L-VIS SYSTEM SOFTWARE. In addition to
      enhancing existing software for use of the L-VIS System during football
      games, baseball games, soccer and tennis matches, the Company is
      developing, or intends to develop, software to permit use of the L-VIS
      System during the broadcast of additional sports and other events,
      including basketball games, motor sports and golf.
 
OWNERSHIP OF VIDEO INSERTION RIGHTS IN THE NFL, COLLEGE FOOTBALL AND MLB
 
    In the NFL, all television, video insertion and national sponsorship rights
are controlled by the league for all regular season games, the playoffs, the
Super Bowl and the Pro-Bowl. Such rights are controlled by individual NFL teams
with respect to all pre-season games. In 1996, the NFL was under contract with
ABC, NBC, FOX, TNT and ESPN for the rights to broadcast various NFL football
games. Kagan Associates estimated that NBC generated approximately $392 million
through the sale of television advertisements with respect to its broadcast of
regular season AFC games, playoff games and the 1996 Super Bowl, and that ABC
and FOX generated approximately $363 million and $409 million, respectively, in
revenues from the sale of advertising relating to their 1996 regular season and
post-season NFL broadcast rights. Following the end of the 1997 NFL season, the
existing contracts between the NFL and ABC, NBC, FOX, TNT and ESPN,
respectively, will expire. Interested broadcasters will be required to enter
into a bidding process with the NFL for the right to broadcast games following
the 1997 season.
 
    In college football, the television advertising, sponsorship and video
insertion rights to regular season games are held by various college football
conferences. The rights to the various college bowl games are owned by bowl
committees which are often non-profit corporations established to host a bowl
game. Both the conferences and the committees, like other rights holders,
contract with broadcasters for the national or local broadcast of their games.
Kagan Associates estimated that in 1996, ABC, NBC and CBS generated
approximately $124 million, $16 million and $88 million, respectively, in
advertising revenues relating to their regular season and college bowl game
broadcast rights.
 
    MLB holds all television, sponsorship and video insertion advertising rights
with respect to regular season nationally broadcast games, the All Star Game,
playoff games, the World Series and the international distribution of regular
season games. Kagan Associates estimated that the advertising revenues received
by the four major over-the-air broadcast networks with respect to MLB totaled
approximately $223 million in 1993, $37 million in 1994 (a strike shortened
season), $150 million in 1995 and $303 million
 
                                       34
<PAGE>
in 1996. Generally, the local television rights, video insertion and sponsorship
rights to regular season baseball games are held individually by each of the 30
MLB teams. Typically, each team sells to over-the-air and cable broadcasters the
broadcast and television advertising rights to individual games or packages of
multiple games for a fixed fee and solicits potential sponsors using a media
sales group. The broadcasters earn revenues through the sale of 30-second spots
to local and national advertisers.
 
SALES AND MARKETING
 
   
    The Company expects to generate revenues from the sharing of advertising
revenue among the Company, rights holders and broadcasters and, in certain
circumstances, through the licensing of the Company's technology. As discussed
above, the right to insert electronic images for advertising purposes into a
live broadcast, and hence the right to sell advertising using the L-VIS System,
is held by different groups depending, in most cases, on the sport involved and
the status of the game, i.e., pre-season, regular season or post-season, and
whether the game is to be broadcast internationally, nationally or locally.
These rights may be sold for specific games and/or entire seasons to another
party, most notably a broadcaster who pays the rights holder an up-front fee for
such rights. In each case, the Company must negotiate for the use of the L-VIS
System with the rights holder or holders, typically in exchange for a percentage
of the advertising revenue generated using the L-VIS System. Because the L-VIS
System uses the live feed from the broadcaster to insert its electronic images,
such broadcaster must also approve the use of the L-VIS System. Accordingly,
arrangements with several parties including the rights holder and the
broadcaster must be established. See "Risk Factors--Copyright Uncertainties."
The Company has been successful in establishing such relationships with respect
to various major sporting events. As of August 1997, the L-VIS System has been
used to broadcast, among other events, (i) the 1997 NFL pre-season games of the
Baltimore Ravens, Pittsburgh Steelers, San Diego Chargers, San Francisco 49ers,
Minnesota Vikings and Washington Redskins, (ii) several college bowl games and
regular season football games, and (iii) the 1997 MLB home games of the San
Francisco Giants and the San Diego Padres. PVI is currently in discussion with
several major broadcasters, including ABC, NBC and ESPN regarding the use of the
L-VIS System with respect to several high-profile sporting events. There can be
no assurance, however, that the Company will be successful in establishing or
maintaining a relationship with any party.
    
 
    The ultimate customers of the Company's L-VIS System are expected to be
sports advertisers and sponsors. Revenues are expected to flow from the
advertisers and sponsors to the rights holders who will pay a share of those
revenues to the Company. Set forth below is a simple diagram showing the
anticipated general flow of services and revenues in connection with the
Company's intended use of the L-VIS System. The diagram is intended to be
illustrative; actual revenue flow may differ from that shown below.
 
                                     [LOGO]
 
[GRAPHIC: INDICATED THE FLOW OF SERVICES/TECHNOLOGY, PROMOTIONAL ACTIVITIES AND
REVENUES AMONG THE COMPANY, THE RIGHTS HOLDER/BROADCASTER AND ADVERTISERS]
 
                                       35
<PAGE>
    Because the right to use video insertion technology and, thus, the right to
sell advertising using the L-VIS System, is held, in most cases, by the sports
teams or their governing leagues, the Company expects that these rights holders
will be its contract partners. The Company expects to provide the L-VIS System
and support services to the rights holders and to be paid by the rights holders
a percentage of the advertising revenues derived from use of the L-VIS System.
The Company further expects that the rights holders will enter into agreements
with broadcasters to provide the services necessary for use of the L-VIS System.
The Company expects that advertising space using the L-VIS System will be sold
either by the rights owner or by the broadcaster, depending on the specific
arrangement between such parties, and that advertising revenues will be shared
among the rights owner, the broadcaster and the Company. As a result, the
Company relies, and will continue to rely, upon the marketing and advertising
staffs of the teams, leagues and broadcasters, which typically target the
manufacturers or producers of nationally distributed products. See "Risk
Factors--Dependence on Third Party Sales Forces."
 
   
    In addition to relying upon the sales forces of the broadcasters and/or the
rights holders, the Company also promotes the advantages of the L-VIS System
directly to major advertisers. The Company believes that promotion is important
in influencing market acceptance of the L-VIS System among potential
advertisers. Certain press coverage of electronic image insertion technology has
raised concerns about its desirability and potential misuse. For instance, an
article has described inserted advertising as subliminal and the technology has
been described as tampering with the television picture in a manner which may
not be ethical. A danger of overcommercialization has also been voiced. See
"Risk Factors--Dependence on Market Acceptance" and "--Risks Associated with
Expansion and Growth."
    
 
    The Company has initially focused its sales and marketing efforts on those
sports that account for a significant amount of the United States or worldwide
advertising and sponsorship expenditures. Following is an explanation of the
Company's sales and marketing strategy for several of its target markets:
 
    FOOTBALL
 
    In football, the L-VIS System software has been designed to insert images in
the vicinity of the goal posts either as a lead-in to commercial breaks or
during field goal and extra-point attempts. The Company expects these insertions
to account for substantially all of the Company's football revenue. Insertions
in the vicinity of the goal posts offer rights holders the ability to sell
advertising for a high visibility location where advertising was not previously
located.
 
    During NFL pre-season games in August 1997, the Baltimore Ravens, Minnesota
Vikings, Pittsburgh Steelers, San Diego Chargers, San Francisco 49ers and
Washington Redskins used the L-VIS System to insert promotional material and
advertising in broadcasts of their games.
 
    The ESPN sports network first used the L-VIS System in the broadcast of
football games during the 1995 fall college football season. The most prominent
uses by ESPN were in its December 1995 broadcasts of the Holiday Bowl and the
Peach Bowl. ABC used the L-VIS System to insert ABC logos into its New Year's
Eve 1995 broadcast of the Sugar Bowl from New Orleans. Since then, ESPN and
ESPN2 have used the L-VIS System to make insertions in more than a dozen college
football broadcasts. During the 1996 college football season, ESPN used the
L-VIS System in approximately 80% of its Western Athletic Conference football
broadcasts.
 
   
    The Company and ESPN have arranged to use the L-VIS System during several
college bowl games in December 1997 and January 1998, including the Holiday
Bowl, Liberty Bowl, Alamo Bowl and Peach Bowl. The Company intends to pursue
additional arrangements for the use of the L-VIS System with respect to the
broadcast of NFL and college football games. However, there can be no assurance
that the Company will be successful in creating greater interest for use of the
L-VIS System with respect to the broadcast of either NFL or college football
games. See "Risk Factors--Dependence on Market Acceptance."
    
 
                                       36
<PAGE>
    BASEBALL
 
   
    The Company focused its initial marketing efforts on the local MLB market
because the advertising rights in each local market are typically held by the
individual teams in that market. This provides a greater number of potential
customers than are available in many other sports. Because a normal baseball
game is divided into 18 half-innings, static advertisements can be sold by the
rightsholder using a half-inning advertising unit, which enables the rights
holder to know exactly how many advertising units may be sold and what its
revenues will be from the sale of such advertising. The Company has negotiated
and intends to continue negotiating for the right to consent to any pricing
model before its implementation.
    
 
    In 1995, the Company introduced the L-VIS System to broadcast television,
inserting advertisements into broadcasts of the Trenton Thunder minor league
baseball games broadcast by Comcast Cable of New Jersey. In 1996, the Company
contracted with the San Francisco Giants for use of the L-VIS System for
broadcasts of Giants home games on San Francisco station KTVU and SportsChannel.
In addition, FOX carried one of the Giants home games on its "Game of the Week"
program during which the L-VIS System was used. The Giants pay a fee to the
broadcaster for use of the video feed required by the L-VIS System and to
facilitate its utilization.
 
    Through the use of the L-VIS System by the San Francisco Giants, the Company
gained access to other MLB teams. The Giants and the San Diego Padres used the
L-VIS System throughout the 1997 MLB season. In order to interest more teams in
the Company's technology, PVI installed a second system in San Diego for use by
visiting teams in broadcasts to their home cities. The Company believes that
this exposure to the L-VIS System by the visiting teams and their broadcasters
will lead to increased use of the L-VIS System in 1998. However, there can be no
assurance that the Company will be successful in creating greater interest for
use of the L-VIS System in MLB. See "Risk Factors--Dependence on Market
Acceptance."
 
    SOCCER
 
   
    Although revenues from soccer television advertising in the United States
historically have been very small, the Company has marketed, and intends to
continue marketing, the L-VIS System for use in soccer matches in Europe, Latin
America and Asia, where the popularity of soccer is significantly greater than
in the United States. PVI believes that use of the L-VIS system in soccer may
ultimately become a significant worldwide source of revenue for the Company.
    
 
   
    The L-VIS System has been designed to insert an image onto the center circle
of a soccer field. The Company first used the L-VIS System to insert advertising
logos onto the center circle during live international broadcasts of the
Parmalat Cup soccer tournament in August 1995. RTBF, the French language
national broadcaster in Belgium, successfully used the L-VIS System in May 1996
to insert three dimensional images into the broadcast of the Belgian Cup. The
Company also used the L-VIS System to insert logos during the December 1996
World Cup qualifying match between the Dutch and Belgian national teams and,
through Publicidad, to insert advertisements in more than 100 soccer matches in
Mexico.
    
 
    FIFA currently opposes the insertion of advertising on to the field of play.
The L-VIS System has not been used in FIFA-sanctioned matches to insert images
on the field of play while a match is in progress. Instead, the L-VIS System has
been used before and after a match. The Company continues to explore ways to
encourage FIFA to grant permission to use the L-VIS System in FIFA-sanctioned
matches. For example, the Company has discussed using the L-VIS System to insert
advertising on sideboards during FIFA-sanctioned matches. Without this
permission, the Company's potential revenue from soccer will be substantially
reduced. There can be no assurance that FIFA will give such permission. See
"Risk Factors-- Dependence on Market Acceptance."
 
                                       37
<PAGE>
    OTHER SPORTS
 
   
    Kagan Associates estimated that in 1996, 18% and 6% of the combined sports
advertising revenues generated by ABC, CBS, NBC and FOX were for basketball and
golf, respectively. Motor sports have also generated significant revenues
worldwide. The Company intends to develop software to use the L-VIS System for
broadcasts of motor sports, basketball and golf during 1998-1999. ESPN used the
L-VIS System in international broadcasts of the X-Games, which were taped in San
Diego in 1997. There can be no assurance that the Company will be successful in
developing software that allows use of the L-VIS System with motor sports,
basketball or golf, or if successful, will be able to gain market acceptance
with respect to such sports. See "Risk Factors--Technical Uncertainties,"
"--Risks Associated with Rapidly Changing Industry," and "--Dependence on Market
Acceptance."
    
 
INTERNATIONAL BUSINESS STRATEGY
 
   
    In the near term, the Company's strategy with respect to sporting and other
events originating outside of the United States is to enter into joint ventures
and licensing transactions principally with foreign broadcast and sports
marketing experts. Initially, the Company expects the L-VIS System to be used
internationally for soccer matches and motor sports. See "Risk Factors--Risks
Associated with International Strategy."
    
 
    In 1993, the Company entered into a 50/50 joint venture with Presencia en
Medios, pursuant to which the parties formed Publicidad Virtual, S.A. de C.V., a
Mexican limited liability company ("Publicidad"), which was granted an
exclusive, royalty-free license to use, market and sub-license the L-VIS System
throughout Mexico, Central and South America and the Spanish-speaking markets in
the Caribbean basin. The L-VIS System has been used to place insertions into
broadcasts of more than 100 soccer matches, plus tennis matches and bullfighting
on behalf of clients of Publicidad.
 
    The Company has executed a letter of intent with a Belgian company, D&D
Entertainment Group, pursuant to which the Company intends to grant an exclusive
license to use the L-VIS System for domestic transmissions within the Benelux
countries.
 
RESEARCH AND DEVELOPMENT
 
   
    The Company recently began integrating the L-VIS System operating software
into a new "Flex-Card" hardware platform. This platform is more powerful than
the platform the Company is currently using and allows re-configuration, which
PVI believes will permit it to meet rapidly changing industry requirements. The
Company has designed the Flex-Card L-VIS System to provide multiple insertion
capability, multiple camera capability, an expanded zoom range, live video
inserts, and has created a simplified graphical user-based interface. The
Company currently intends to introduce the Flex-Card L-VIS System during 1998.
There can be no assurance that the Flex-Card L-VIS System will be available
during 1998, or any time, or that, if available, it will permit each of the
intended advanced features. See "Risk Factors--Technical Uncertainties" and
"--Risks Associated with Rapidly Changing Industry."
    
 
    The Company is continuing to improve existing software for use of the L-VIS
System during the broadcast of football games, baseball games, soccer and tennis
matches. Further, the Company is developing, or intends to develop, software to
permit use of the L-VIS System during the broadcast of basketball games, motor
sports and golf. The Company also intends to make the L-VIS System available for
use with other events such as pay-per-view boxing and concerts and award shows
such as the Oscars and the Grammys. There can be no assurance that the Company
will be able to prepare such software. See "Risk Factors--Technical
Uncertainties" and "--Risks Associated with Rapidly Changing Industry."
 
                                       38
<PAGE>
COMPETITION
 
   
    PVI knows of three other organizations that it believes are developing
processes and equipment to pursue a business similar to the Company's. These
organizations are Symah Vision-SA ("Symah"), Orad Hi Tech Systems Ltd. ("Orad")
and SciDel Technologies Ltd. ("SciDel"). Symah is owned by the LaGardere Group,
which controls Matra-Hachette, a large French defense and publishing company.
Symah has demonstrated its system publicly and is actively marketing its system
in France, Italy and Spain, among other regions. Orad was founded in 1992 as
part of the ORMAT Group, an Israeli company originally established to create
alternative energy power stations. The Company is unaware of any actual live
broadcast use of the Orad system. SciDel is a subsidiary of Scitex, a large
Israeli corporation that provides services in the electronic imaging area
primarily for the printing and publishing industries. The Company believes that
the SciDel system has been used to insert advertising images into three U.S.
cable broadcasts of tennis tournaments. Apart from the patents or patent
applications that the Company owns or licenses, the only patents or patent
appplications of which it is aware relating to real-time video insertion are
owned or controlled by Symah and SciDel. Although the Company believes that use
of the L-VIS System does not infringe the United States or other patents of
third parties, there can be no assurance that competitors will not initiate a
patent infringement action against the Company. PVI is currently evaluating
whether use of the SciDel system infringes the Company's patents. See "Risk
Factors--Patents and Protection of Proprietary Technology" and "--Intellectual
Property--Patents."
    
 
    In addition to these known competitors, the Company also expects substantial
competition from established broadcast business participants, if the market for
the L-VIS System proves successful. These potential competitors will likely have
substantially greater financial, technical, marketing and other resources and
many more highly skilled individuals than does the Company. Furthermore, such
potential competitors may have greater name recognition and extensive customer
bases that could be utilized to gain significant market share, to the Company's
detriment.
 
   
    The Company believes that, to date, Orad and Symah have pursued camera head
technology, which is based on electro-mechanical sensors located on the camera.
The Company believes that, although camera head technology may be used to
achieve a result similar to that achieved through the use of the L-VIS System,
such technology alone is not as accurate as that used in the L-VIS System
because, to date, camera head technology has not been capable of compensating
for the vibrations inherent in any broadcast venue (such as a stadium). As a
result of this failure, a viewer is given the subjective impression that the
image inserted using camera head technology is bouncing up and down on the
television screen.
    
 
    In addition to the products of these competitors, the L-VIS System will
compete with advertisers' use of traditional 30-second advertising spots, which
remain the standard in the television advertising industry, and traditional
signage and sponsorship programs. The Company's revenues will be partially
dependent upon television sports advertisers allocating a portion of their
advertising budgets to use the L-VIS System. There can be no assurance that
advertisers will allocate their advertising expenses in the manner currently
anticipated by the Company.
 
    The L-VIS System will also compete with advertisers' use of conventional
billboard products, including advertising placed on playing surfaces (such as
outfield walls, football fields and ice hockey rinks) and scrolling billboards,
physically located at the site of an event, which can display sequentially a
series of static advertisements. These scrolling billboards are currently
marketed and used in professional baseball, basketball and other sports. These
products achieve an effect that is similar to those L-VIS System insertions that
are static and two-dimensional, and their use generally does not require
broadcaster participation.
 
    Approximately 17 MLB teams had scrolling billboards located behind home
plate in 1997. The existence of these scrolling billboards and other advertising
behind home plate currently limits the marketability of the L-VIS System in
baseball. The Company believes that the typical term of the arrangements between
baseball teams and scrolling billboard advertisers or producers is one to three
years.
 
                                       39
<PAGE>
After establishing the utility of the L-VIS System with a number of individual
teams that do not have scrolling billboards, the Company intends to take steps
to form a relationship with additional teams and with MLB for national games and
post-season play, and to sell use of the L-VIS System to these rights holders as
their contract obligations for scrolling billboards expire.
 
    The Company expects to generate revenue primarily by attracting new
advertisers and sponsors to the sports advertising and sponsorship market and by
causing existing advertisers and sponsors to switch to use of the L-VIS System.
There can be no assurance, however, that total advertising and sponsorship
expenditures will increase as a result of the availability of the L-VIS System.
To the extent that the Company is competing for television advertising and
sponsorship dollars that are currently allocated to traditional media, such as
30-second spots or rolling billboards, the competition is likely to become more
intense. The Company will be able to compete effectively with existing
advertising and sponsorship alternatives only with the cooperation of
broadcasters and the advertising sales departments of team owners and
broadcasters, on which the Company will rely for sales to advertisers. Because
certain L-VIS System rights holders may also own traditional television
advertising rights or sponsorship rights, which may provide such rights holders
with a greater percentage of the revenues received from the sale of such
advertising or sponsorship rights than does the sale of L-VIS System
advertisements, incentives may exist in some cases to sell alternative
advertising or sponsorship inventory prior to the sale of L-VIS System
advertising.
 
    The Company's customers have expressed interest in new features, such as
automatic training for new venues, expanded use of the Company's proprietary
search and tracking boards, live video inserts, free roaming animation and
multiple insertion capability. The Company believes that implementation of such
improvements and enhancements will be important factors in enabling it to remain
competitive. The Company's competitors may be able to produce superior products,
including products with these features, undertake more extensive promotional
activities, offer more attractive terms to customers and adopt more aggressive
pricing policies than the Company. There is no assurance that the Company will
be able to compete effectively with current or future competitors. See "Risk
Factors--Competition."
 
MANUFACTURING AND SUPPLY
 
   
    The Company has built 11 L-VIS System units (each, an "L-VIS Unit"), of
which 9 are being used by customers, potential customers or foreign marketing
partners. An L-VIS Unit consists of standard electronic equipment racks,
containing both standard purchased components and the Company's proprietary
circuit boards, assembled and tested by Company personnel. The Company is
dependent upon a sole supplier, Lucent Technologies, for certain of the hardware
components. Although such hardware components are stock items which are readily
available to the public, there can be no assurance that Lucent will continue to
manufacture and sell the components. The Company is not a party to any agreement
with Lucent. See "Risk Factors--Risks Associated with Expansion and Growth" and
"--Dependence on Sole Source of Supply."
    
 
INTELLECTUAL PROPERTY
 
    PATENTS
 
   
    The Company has been assigned three issued U.S. patents. Patent No.
5,264,933, which relates to the Company's basic pattern recognition video
insertion technology, was issued on November 23, 1993, will expire on November
23, 2010 and was assigned to the Company on January 22, 1992. Patent No.
5,543,856, which relates to the use of remote insertion of images that might be
useful in a narrow casting application, was issued on August 6, 1996, will
expire on August 6, 2013 and was assigned to the Company on October 22, 1993.
Patent No. 5,627,915, which relates to a pattern recognition system using
templates, was issued on May 6, 1997 and will expire on January 31, 2015 and was
assigned to the Company on January 30, 1995. The Company owns all right, title
and interest in each of the patents.
    
 
                                       40
<PAGE>
    The Company has filed counterpart patent applications for the three issued
U.S. patents in the European Patent Office and in various non-European countries
around the world where it expects to do business. One patent has been allowed by
the European Patent Office. Four new patent applications are pending in various
countries, including the United States, and two more patent applications are in
preparation.
 
    The Company believes its patents will be important in its future business
dealings, since it believes that any system that is able to deliver the
technical capabilities of the L-VIS System will depend on pattern recognition
technology and will, therefore, fall within the scope of PVI's issued patents.
 
   
    Although the Company has no cause for belief that use of the L-VIS System
would infringe the United States or other patents of third parties, there can be
no assurance that any patents from pending patent applications or from any
future patent applications will be issued, that any of the Company's patents
will be held valid if subsequently challenged or that others will not claim
rights in, or ownership of, the patents and other proprietary rights held by the
Company. Any patent litigation would entail considerable cost to the Company,
which would divert resources that otherwise could be used for its operations,
and might terminate in a manner that is unfavorable to the Company. Despite the
Company's efforts to safeguard and maintain its proprietary rights, there can be
no assurance that it will be successful in doing so or that its competitors will
not independently develop, reverse engineer or patent technologies that are
substantially equivalent or superior to its technologies. See "Risk
Factors--Patents and Protection of Proprietary Technology."
    
 
    LICENSE GRANTS
 
    The Company has entered into the following license agreements relating to
the L-VIS System:
 
   
    DAVID SARNOFF RESEARCH CENTER, INC. David Sarnoff Research Center, Inc.
("Sarnoff") has granted the Company a worldwide license to practice Sarnoff's
proprietary technology related to the electronic recognition of landmarks,
including an exclusive license covering the specific fields of television
advertising and television sports. The Company has also been granted a
non-exclusive license for use of the Sarnoff technology in all other fields
relating to sports or advertising, including video production, local video
insertion, private networks, medical and scientific applications and uses by the
United States Department of Defense or any other United States government
agency. The Sarnoff license will remain in effect until terminated by the
Company, provided that the Company remains current with respect to its royalty
obligations to Sarnoff. The Company may terminate the license at any time.
    
 
    During the term of the exclusive license for television advertising and
television sports applications, the Company is obligated to pay Sarnoff
royalties based upon a percentage of the Company's gross revenues. Royalties
accrue as earned, but the Company is not required to make any royalty payments
until the earlier of the date on which its cumulative gross revenues reach $20
million or January 1, 1999. In any event, commencing on January 1, 1999, the
Company will be required to pay minimum royalties each quarter. Royalties have
begun to accrue under the Sarnoff license (less than $100,000) but have not been
paid.
 
   
    GENERAL ELECTRIC COMPANY.  General Electric Company ("GE") granted the
Company a five-year non-exclusive, worldwide license relating to all GE patents
on equipment for electronic recognition of selected landmarks; altering images
in television programs for advertising purposes; or any purpose in television
programs the principal focus of which is sports, as of July 1991 and July 1996.
    
 
    THESEUS RESEARCH, INC.  Theseus Research, Inc. ("Theseus") has granted the
Company a non-exclusive, worldwide license to use and sell Theseus' patented
technology for the warping of images in real time. During the term of the
Theseus license, the Company is required to pay Theseus a royalty on net sales
of products, if any, that incorporate the Theseus technology. The Company has
paid Theseus an up
 
                                       41
<PAGE>
front license fee of $50,000, which is creditable against future obligations.
The Company may terminate the Theseus license at any time.
 
    TRADEMARKS
 
    L-VIS-TM- is a trademark of the Company. The Company has filed a U.S.
trademark registration application for L-VIS, the mark under which the Company
is marketing its live video insertion products. This mark has been published for
opposition in the Official Gazette of the United States Patent and Trademark
Office. Following publication, a notice of opposition was filed and the Company
is currently in discussions with the filer of such notice. The Company believes
that its trademark position is adequately protected. However, there can be no
assurance that the Company will be able to resolve matters favorably with the
filer of such notice.
 
    COPYRIGHT AND TRADE SECRET
 
    The Company relies upon copyright and trade secret protection to maintain
the proprietary nature of the computer software it develops that is not
patented.
 
EMPLOYEES
 
   
    As of the date of this Prospectus, the Company has 36 full-time employees,
19 of whom are engaged in, or directly support, the Company's hardware and
software research, development and product engineering activities, 6 of whom
assemble and operate L-VIS Systems for potential customers, 7 of whom are
engaged in marketing activities and 4 of whom are engaged in administrative
activities. In addition, the Company utilizes part-time employees and outside
contractors and consultants as needed. None of the Company's employees is
represented by a labor union, and the Company believes that its relations with
its employees are good. See "Risk Factors--Dependence on Key Personnel."
    
 
    Currently, each of the Company's employees is required to execute an
agreement pursuant to which he or she assigns to the Company all patent rights
and technical or other information which pertain to the Company's business and
are developed by the employee during his or her employment with the Company, and
agrees not to disclose any trade secret or confidential information without the
prior consent of the Company.
 
FACILITIES AND EQUIPMENT
 
    The Company leases 16,000 square feet of office space in Lawrenceville, New
Jersey, and 4,300 square feet of office space in New York City. The
Lawrenceville facility is the main operations center of the Company, including
product, hardware and software design, manufacturing and product assembly,
product test and documentation, customer training and customer technical
support. The New York City office is the corporate marketing center, interfacing
with the sports leagues, broadcasters and advertisers. The lease in
Lawrenceville expires in September 2002, and the New York City lease expires in
May 2000.
 
LEGAL PROCEEDINGS
 
    The Company is not a party to any material legal proceedings.
 
                                       42
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The executive officers and directors of the Company as of the date of this
Prospectus are as follows:
 
   
<TABLE>
<CAPTION>
NAME                                                       AGE                            POSITION
- -----------------------------------------------------      ---      -----------------------------------------------------
<S>                                                    <C>          <C>
Brown F Williams.....................................          56   Chairman of the Board and Treasurer
Douglas J. Greenlaw..................................          53   President, Chief Executive Officer and Director
Samuel A. McCleery...................................          47   Vice President of Marketing and Sales
Lawrence Lucchino....................................          52   Director
Jerome J. Pomerance..................................          57   Director
Enrique F. Senior....................................          54   Director
Eduardo Sitt.........................................          66   Director
John B. Torkelsen....................................          52   Director
</TABLE>
    
 
    Following are brief descriptions of the current executive officers and
directors of the Company:
 
    BROWN F WILLIAMS is a co-founder of the Company, its Chairman of the Board
and Treasurer. Prior to his election as Chairman of the Board in January 1997,
Mr. Williams served the Company as its President and Chief Executive Officer,
and he has been a director of the Company since its organization in July 1990.
Mr. Williams is a senior executive with more than 25 years experience in the
development of high technology products, primarily during his 20 years with RCA
Laboratories, Inc. Until 1987, Mr. Williams was a Vice President of David
Sarnoff Research Center, Inc. with responsibility for both hardware and software
contract research businesses. Between 1987 and 1991, Mr. Williams was active in
a number of start-up companies, either as a consultant on behalf of the funding
groups or as an executive employee on behalf of the managements of such
companies. Mr. Williams has had significant experience in product development,
product introduction and licensing in Europe and Japan, as well as in the United
States.
 
   
    DOUGLAS J. GREENLAW joined the Company in January 1997, when he was elected
President and Chief Executive Officer. Mr. Greenlaw was elected to the Board of
Directors of the Company in October 1997. From 1994 through 1996, Mr. Greenlaw
was President and Chief Operating Officer of Multimedia, Inc., a publicly traded
corporation. Mr. Greenlaw also served on the board of directors of Multimedia
and was Chairman of its Executive Committee. Multimedia is a diversified media
company owning radio and television stations, cable systems, newspapers and an
entertainment division responsible for television talk show programming
(DONAHUE, SALLY JESSE RAPHAEL AND JERRY SPRINGER). In a joint effort, with Mr.
Greenlaw overseeing operations, Multimedia was recently sold to Gannett, Inc.
Before joining Multimedia, Mr. Greenlaw had been Chairman and Chief Executive
Officer of Whittle Communications' Venture Division from 1991 through 1994.
Previously, Mr. Greenlaw had been Executive Vice President of Sales and
Marketing for the MTV Networks, a division of Viacom. Mr. Greenlaw was a member
of the Executive Committee of MTV Networks and was in a senior leadership
position with MTV, VH-1, Nickelodeon, Nick at Nite and MTV Networks
International, which involved the planning for MTV Europe, Latin America and
Asia.
    
 
   
    SAMUEL A. MCCLEERY has been the Company's Vice President of Marketing and
Sales since November 1991. Prior to November 1991, Mr. McCleery was President of
his own sports marketing and events company with clients that included the
Reagan Foundation. From 1981 to 1989, Mr. McCleery served as the director of
sports marketing for Prince Manufacturing, the world's largest marketer of
tennis racquets. Prior to 1981, Mr. McCleery was a Director of New Business for
Le Coq Sportif, a division of Adidas (France).
    
 
    LAWRENCE LUCCHINO has been a director of the Company since October 1994. Mr.
Lucchino enjoys a wide variety of connections with the professional sports
industry. In addition to his prior service as a member of the board of directors
of the Washington Redskins, an NFL team, Mr. Lucchino was also a member of the
MLB Operations Committee. He has served as President and Chief Executive Officer
of
 
                                       43
<PAGE>
the ownership group of the San Diego Padres since December 1994. Prior to his
service with the Padres, Mr. Lucchino was a partner at the Washington, D.C. law
firm of Williams & Connolly from October 1993 to December 1994. Mr. Lucchino
also served as President of the Baltimore Orioles from May 1988 until October
1993.
 
    JEROME J. POMERANCE was elected to the Board of Directors of the Company in
1992. He has served as the President of J.J. Pomerance & Co., Inc., a firm
providing strategic international business advice for product development and
applications, since November 1991. Prior to his founding of that firm, Mr.
Pomerance was Chief Operating Officer and Vice-Chairman of Kroll Associates,
Inc., a leading corporate investigation, due diligence and crisis management
firm. Before joining Kroll in 1983, he was Treasurer, and later President and
Chief Executive Officer, of a group of privately held international ophthalmic
companies and a director of the Optical Manufacturers Association over a period
of 20 years.
 
   
    ENRIQUE F. SENIOR has been a director of the Company since October 1994. He
has been a Managing Director of Allen & Company Incorporated since 1982 and
Executive Vice President since 1973. Mr. Senior has been a director of Dick
Clark Productions, Inc., a publicly held company, for over five years and on
behalf of Allen & Company Incorporated he is, or has recently been, financial
advisor to several corporations, including The Coca-Cola Company, Tri-Star
Pictures, Columbia Pictures and QVC Network.
    
 
    EDUARDO SITT has been a director of the Company since October 1993. From
1964 until 1993, he was the principal shareholder and Chief Executive Officer of
Hilaturas de Michoacon, S.A., a Mexican textile manufacturer. Mr. Sitt is a
shareholder and, during the past five years, has served as a director of Grupo
Financiero BBV--Probursa, a publicly held financial corporation and parent
company of Mexico's fifth largest bank (Banco Bilbao Vizcaya, S.A.), a full
service stock brokerage house (Casa de Bolsa BBV-Probursa) and several other
financial firms. Mr. Sitt is the President and principal shareholder of, and the
individual designated to serve on the Board of Directors of the Company by,
Presencia en Medios, S.A. de C.V., a principal shareholder of the Company.
 
   
    JOHN B. TORKELSEN has been a director of the Company since October 1995.
Since 1984, he has been President of Princeton Venture Research, Inc., a
50-person investment banking, consulting and venture capital firm that he
founded. He is also President of its affiliate, PVR Securities, Inc., formed in
1987. Mr. Torkelsen is the Manager of the General Partner of Acorn Technology
Fund, L.P., a venture capital fund specializing in early stage, high technology
investing. PVR is the Investment Advisor to Acorn Technology Fund. He is
currently a director of three publicly held companies, Objective Communications,
Inc. of Portsmouth, New Hampshire, Voice Control Systems, Inc. of Dallas, Texas,
and Mikros Systems Corporation of Princeton, New Jersey.
    
 
                                       44
<PAGE>
KEY EMPLOYEES
 
    Other key employees of the Company are as follows:
 
    HOWARD J. KENNEDY, 48 years old, joined the Company in March 1995 and
currently serves as its Director of Software Development and is responsible for
evaluating and directing the technical design of all software products with
emphasis on consistency and ease of implementation across product lines. Prior
to joining the Company, Mr. Kennedy worked at Intel Corporation from October
1988, where he was Architect and Principal Engineer in the Multimedia Systems
Technology Group. Prior to working at Intel Corp., Mr. Kennedy was co-owner of
Syntex Computer Systems and was instrumental in the development of digital video
interactive technology for clients including Sarnoff, Dow Jones News Retrieval
and Educational Testing Service.
 
    LOUIS A. LIPPINCOTT, 44 years old, joined the Company in August 1995 and
currently serves as its Director of Hardware Development. Mr. Lippincott is
responsible for all hardware design and prototype implementation with special
focus on reliability, speed of implementation and the integration of hardware
and software strategies. Prior to joining the Company, Mr. Lippincott worked at
Intel Corporation from 1988 to 1994, during which period he served as the
Systems Architecture Leader in the Video Products Division and as the Team
Leader and Architect of Intel's Action Media Product. From 1994 through July
1995, Mr. Lippincott worked as a consultant with respect to hardware development
of PC-based digital video products.
 
    ROY J. ROSSER, 44 years old, is a co-founder of PVI and currently serves as
its Director of Special Projects. As well as being one of the inventors of the
technology that is the basis for the L-VIS System, Dr. Rosser is responsible for
coining the "L-VIS" name. Actively involved in both field operations and
software development, Dr. Rosser's special focus is devising more compelling
applications of the L-VIS technology. Prior to joining PVI as a full-time
employee in November 1993, Dr. Rosser served as a scientific and management
consultant in the United Kingdom during 1992 and 1993. Dr. Rosser holds three US
patents. Before inventing L-VIS, Dr. Rosser was a research physicist at the
Princeton Plasma Physics Laboratory and a consultant to Laser Division,
Rutherford-Appleton Laboratories, Oxford, England.
 
DIRECTOR COMPENSATION
 
   
    Directors do not receive cash compensation for services on the Board of
Directors or any committee thereof. The Company has granted, subject to certain
conditions (including, without limitation, conditions relating to vesting and
retention), to Mr. Pomerance, options to purchase 50,000 shares (at exercise
prices ranging from $8.00 to $17.50 per share), to Mr. Sitt, options to purchase
40,000 shares (at exercise prices ranging from $8.00 to $17.50 per share), to
each of Messrs. Lucchino, Senior and Torkelsen, options to purchase 30,000
shares (at exercise prices ranging from $8.00 to $17.50 per share), and to Mr.
Williams, options to purchase 20,000 shares (at an exercise price of $17.50 per
share) for their participation on the Board of Directors. All directors are
reimbursed for expenses incurred in connection with attendance at Board of
Directors and committee meetings.
    
 
STOCK OPTION PLAN
 
    The Company established the Amended 1993 Stock Option Plan (the "Stock
Option Plan") for the purposes of attracting and retaining the best available
personnel, to provide additional incentive to the Company's employees and
consultants and to promote the success of the Company. The Stock Option Plan
provides for the grant of incentive stock options to employees and the grant of
non-qualified stock options to employees and consultants of the Company on such
terms and conditions as may be determined by the Board of Directors of the
Company or a committee thereof. The powers of the Board of Directors or such
committee, as the case may be, include the determination of which employees and
consultants are to receive stock option grants, the exercise price, number of
shares and the vesting schedule of the grants.
 
                                       45
<PAGE>
   
The total number of shares of Common Stock authorized for issuance under the
Stock Option Plan is 1,560,000. As of October 1, 1997, options to purchase
1,210,724 shares of Common Stock are outstanding, of which options to purchase
630,008 shares were exercisable. The exercise prices of the outstanding options
range from $2.50 to $20.00 per share.
    
 
    The exercise price per share for incentive stock options may not be less
than 100% of the fair market value of the Common Stock underlying the option on
the date of grant; provided, however, in the case of an incentive stock option
granted to an individual who owns at least 10% of the total combined voting
power of all classes of stock of the Company, the Stock Option Plan provides
that the exercise price shall be no less than 110% of the fair market value per
share on the date of grant. The aggregate fair market value of shares which may
be purchased for the first time during any calendar year pursuant to an
incentive stock option granted under the Stock Option Plan, or any other
incentive stock option plan of the Company, may not exceed $100,000.
 
BOARD COMMITTEES
 
    The Board of Directors has created a Compensation Committee, which makes
recommendations concerning salaries and incentive compensation for employees of
and consultants to the Company; an Audit Committee, which reviews the results
and scope of the audit and other services provided by the Company's independent
auditors; a Finance Committee, which manages the Company's investment funds,
oversees the Company's capital fundraising and reviews the performance of
licensees of the Company's technology; a Standards and Practices Committee,
which develops and maintains standards for customers' use of the Company's
technology and oversees such use; and a Nominating Committee, which nominates
candidates for election to the Board of Directors and to serve on committees of
the Board.
 
EXECUTIVE COMPENSATION
 
    The following table sets forth certain information concerning the annual and
long-term compensation for the fiscal year ended June 30, 1997 of (i) the
Company's chief executive officer, and (ii) the Company's other executive
officers as of June 30, 1997 whose salary and bonus earned during the fiscal
year ended June 30, 1997 exceeded $100,000 (collectively, the "Named Officers").
 
                           SUMMARY COMPENSATION TABLE
 
   
<TABLE>
<CAPTION>
                                                                                   1997            LONG TERM
                                                                                FISCAL YEAR      COMPENSATION
                                                                               COMPENSATION   -------------------
                                                                               -------------  STOCK OPTION AWARDS
NAME AND PRINCIPAL POSITION                                                       SALARY      (NUMBER OF SHARES)
- -----------------------------------------------------------------------------  -------------  -------------------
<S>                                                                            <C>            <C>
 
Brown F Williams.............................................................   $   225,000          150,000
  Chairman of the Board
  and Treasurer
 
Douglas J. Greenlaw(1).......................................................   $   106,725          210,000
  President and
  Chief Executive Officer
 
Samuel A. McCleery...........................................................   $   150,000           50,000
  Vice President-Marketing
  and Sales
</TABLE>
    
 
- ------------------------
 
   
(1) Mr. Greenlaw joined the Company in January 1997, when he was elected
    President and Chief Executive Officer. See "--Employment Agreements."
    
 
                                       46
<PAGE>
    The following table sets forth certain information concerning grants of
stock options to the Named Officers during the fiscal year ended June 30, 1997.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                          NUMBER OF     PERCENTAGE OF
                                                         SECURITIES     TOTAL OPTIONS
                                                         UNDERLYING      GRANTED TO      EXERCISE OR
                                                           OPTIONS      EMPLOYEES IN     BASE PRICE
NAME                                                       GRANTED       FISCAL 1997      PER SHARE   EXPIRATION DATE
- -------------------------------------------------------  -----------  -----------------  -----------  ----------------
<S>                                                      <C>          <C>                <C>          <C>
 
Brown F Williams.......................................    150,000(1)            24%      $   20.00   January 2007
 
Douglas J. Greenlaw....................................    210,000(2)            33%      $   20.00   February 2007
 
Samuel A. McCleery.....................................     50,000(3)             8%      $   20.00   March 2007
</TABLE>
 
- ------------------------
 
(1) Such options vest in 36 equal monthly installments over a period of three
    years commencing in January 1997.
 
(2) Such options vest in 48 equal monthly installments over a period of four
    years commencing in February 1997.
 
(3) Such options vest in 36 equal monthly installments over a period of three
    years commencing in March 1997.
 
   
    In addition, in September 1997, the Company granted Mr. McCleery 10-year
stock options to purchase 20,000 shares of Common Stock for a purchase price of
$2.50 per share. Such options vested immediately and were granted to replace
warrants to purchase 20,000 shares of Common Stock that had been granted to Mr.
McCleery when he joined the Company in November 1991 and subsequently expired,
unexercised. Assuming the fair market value of such options to be equal to an
assumed initial public offering price of $7.00 per share, the aggregate value of
such unexercised options is $90,000.
    
 
   
    The following table sets forth certain information concerning exercisable
and unexercisable stock options held by the Named Officers as of June 30, 1997.
    
 
   
                            FISCAL YEAR-END OPTIONS
    
 
   
<TABLE>
<CAPTION>
                                                                                    NUMBER OF
                                                                                    SECURITIES         VALUE OF
                                                                                    UNDERLYING      UNEXERCISED IN-
                                                                                   UNEXERCISED     THE-MONEY OPTIONS
                                                                                    OPTIONS AT         AT FISCAL
                                                                                 FISCAL YEAR-END       YEAR-END
                                                                                 ----------------  -----------------
                                                                                   EXERCISABLE/      EXERCISABLE/
NAME                                                                              UNEXERCISABLE      UNEXERCISABLE
- -------------------------------------------------------------------------------  ----------------  -----------------
<S>                                                                              <C>               <C>
 
Brown F Williams...............................................................    29,164/140,836      $     0/0
 
Douglas J. Greenlaw............................................................    17,500/192,500            0/0
 
Samuel A. McCleery.............................................................      4,166/65,834            0/0
</TABLE>
    
 
EMPLOYMENT AGREEMENTS
 
    In January 1997, the Company and Mr. Williams entered into an employment
agreement that provides for automatic annual renewal and permits the Company to
terminate the agreement upon 90 days' prior notice; provided, however, that Mr.
Williams' term of employment will be automatically extended for a
 
                                       47
<PAGE>
period of three years following a change in control of the Company. Pursuant to
such agreement, Mr. Williams' base salary will be $225,000 per year, subject to
increases at the discretion of the Board of Directors. Mr. Williams is eligible
for an annual bonus based on performance measures determined by the Compensation
Committee. In the event Mr. Williams' employment is terminated by the Company
without cause or in the event Mr. Williams terminates his employment due to a
detrimental change in the nature or scope of his employment or duties, he is
entitled to receive his then current salary for a period equal to the greater of
two years or the remainder of his current term of employment.
 
    In January 1997, the Company and Mr. Greenlaw entered into an employment
agreement that provides for automatic annual renewal and permits the Company to
terminate the agreement upon 90 days' prior notice. Pursuant to the employment
agreement, Mr. Greenlaw's base salary will be $225,000 per year, subject to
increases at the discretion of the Board of Directors. Mr. Greenlaw will also be
eligible for an annual bonus based on performance measures determined by the
Compensation Committee. In the event Mr. Greenlaw's employment is terminated by
the Company without cause, he is entitled to receive his then current salary for
a period of six months, or three months in the event his employment is
terminated in his first year of employment. In February 1997, Mr. Greenlaw was
granted a 10-year option to purchase 210,000 shares of Common Stock. In
addition, Mr. Greenlaw shall be granted, within 30 days of the first anniversary
of the date of his employment agreement, a 10-year option to purchase 42,000
shares of Common Stock at an exercise price equal to the fair market value of
the Common Stock as determined by the Board of Directors pursuant to the Stock
Option Plan. Such option shall vest over a three year period in equal monthly
increments.
 
    In March 1997, the Company and Mr. McCleery entered into an employment
agreement that provides for automatic annual renewal and permits the Company to
terminate the agreement upon 90 days' prior notice; provided, however, that Mr.
McCleery's term of employment will be automatically extended for a period of
three years following a change in control of the Company. Pursuant to such
agreement, Mr. McCleery's base salary will be $150,000 per year, subject to
increases at the discretion of the Board of Directors. Mr. McCleery is eligible
for an annual bonus based on performance measures determined by the Compensation
Committee. In the event Mr. McCleery's employment is terminated by the Company
without cause or in the event Mr. McCleery terminates his employment due to a
detrimental change in the nature or scope of his employment or duties, he is
entitled to receive his then current salary for a period equal to the greater of
two years or the remainder of his current term of employment.
 
                                       48
<PAGE>
                              CERTAIN TRANSACTIONS
 
   
    John B. Torkelsen, a director of the Company, is the sole shareholder and
President of Princeton Venture Research, Inc. ("PVR"), a shareholder of the
Company. PVR entered into an arrangement with the Company regarding the services
of a consultant that PVR provided to the Company for several months in 1995. In
connection with such arrangement, in September 1997 the Company granted PVR
warrants to purchase 20,000 shares of Common Stock at an exercise price of $4.50
per share. Commencing in July 1997, PVR furnished the Company with extensive
consulting services in connection with financial structuring, negotiations with
various major shareholders and preparation of the Bridge Financing. In
connection with such services, the Company has paid PVR a fee of $100,000. In
consideration for financial advisory services rendered to the Company in
connection with the Bridge Financing, the Company paid PVR Securities, Inc., an
affiliate of PVR, a fee of $70,000, or five percent of the gross proceeds of the
Bridge Financing obtained from investors introduced to the Company by PVR
Securities, Inc. In connection with the exercise of warrants to purchase Common
Stock in May 1995, Mr. Torkelsen, Pamela R. Torkelsen, Mr. Torkelsen's wife, and
PVR executed promissory notes in favor of the Company in the amounts of $80,000,
$20,000 and $24,000, respectively. Such notes, as subsequently amended, will
become due on May 31, 1998, and bear interest at a rate of nine percent per
annum. In connection with the purchase of Common Stock under the Company's 1997
rights offering, Mrs. Torkelsen and PVR executed promissory notes in favor of
the Company in the amounts of $9,720 and $50,542.50, respectively. Such notes
will become due on July 15, 1998, and bear interest at a rate of nine percent
per annum. Mr. Torkelsen is the Manager and a member of Acorn Technology
Partners, L.L.C., the general partner of Acorn Technology Fund, L.P., which
purchased 1.5 units in the Bridge Financing in October 1997. Each unit consists
of one Bridge Note in the principal amount of $100,000 and Bridge Warrants to
purchase 10,000 shares of Common Stock at an exercise price of $0.01 per share.
The purchase price of each unit was $100,000. See "Description of
Securities--Debt Securities."
    
 
   
    Enrique F. Senior, a director of the Company, is a Managing Director and
Executive Vice President of Allen & Company Incorporated ("Allen"), which is a
principal shareholder of the Company, furnishes general financial advisory
services to the Company from time to time and is a Representative. Except as
described herein, no fees have been paid to Allen or to Mr. Senior in connection
with such services and there are no arrangements providing for the payment of
fees for such services. Pursuant to a placement agent agreement, Allen was paid
a fee of $247,000 plus expenses, and received warrants to purchase 28,226 shares
of Common Stock at an exercise price of $19.25 per share, for raising funds for
the Company in a financing that closed in February 1996. Allen, as a
Representative, will receive underwriting discounts and commissions in the
aggregate amount of approximately $         , as well as Representatives'
Warrants initially exercisable for 380,000 shares of Common Stock, with respect
to services rendered on behalf of the Company with respect to the Offering. See
the front cover page of this Prospectus, "Principal Shareholders" and
"Underwriting." Allen may, after the Offering, serve as a market maker for the
Common Stock.
    
 
    Presencia, a principal shareholder of the Company, was granted warrants to
purchase 24,000 shares of Common Stock at an exercise price of $15.00 per share
in March 1996, in consideration of Presencia's efforts on behalf of the Company
and expenses incurred by Presencia in connection with Publicidad. Such warrants
expire in March 2001. Presencia purchased three units in the Bridge Financing
that closed in October 1997. Following the closing of the Bridge Financing, a
Bridge Financing investor assigned an additional 100,000 Bridge Warrants to
Presencia.
 
    Brown F Williams, Chairman of the Board and Treasurer of the Company,
exercised a warrant to purchase 190,000 shares of Common Stock in July 1997 in
exchange for his non-recourse promissory note in the principal amount of
$475,000, the aggregate exercise price of such warrants. Such note bears an
annual interest rate of 8.5% and has a term of five years. However, the note
will become payable in full when all of the shares issued upon the exercise of
such warrants become freely transferable under applicable securities laws. Mr.
Williams' obligations under the note are secured by a pledge of such shares, and
Mr. Williams is required to assign to the Company any cash or marketable
securities received with
 
                                       49
<PAGE>
   
respect to such shares. In connection with the exercise of the warrant in
exchange for a non-recourse note, the Company recorded a compensation charge of
$261,250 in the first quarter of Fiscal 1998.
    
 
   
    Samuel A. McCleery, Vice President of Marketing and Sales of the Company,
exercised a warrant to purchase 72,000 shares of Common Stock in July 1997 in
exchange for his promissory note in the principal amount of $180,000, the
aggregate purchase price of such warrants. The terms of such note, and of the
pledge of such shares that secures Mr. McCleery's obligations under the note,
are identical to those of Mr. Williams' note and pledge. In connection with the
exercise of the warrant in exchange for a non-recourse note, the Company
recorded a compensation charge of $99,000 in the first quarter of Fiscal 1998.
    
 
    Douglas J. Greenlaw, Chief Executive Officer and President of the Company,
purchased one unit in the Bridge Financing that closed in October 1997.
 
   
    The total number of shares and warrants issued to Brown F Williams, Samuel
A. McCleery, John B. Torkelsen, Princeton Venture Research, Inc. and Pamela R.
Torkelsen, in exchange for notes payable to the Company which are outstanding as
of the date of this Prospectus is 290,470 shares of Common Stock (or 8.8% of the
shares of Common Stock outstanding immediately prior to the Offering), 6,200
shares of Series B Preferred Stock and warrants to purchase 12,400 shares of
Common Stock. Specifically, Brown F Williams received 190,000 shares of Common
Stock in exchange for a note in the amount of $475,000; Samuel A. McCleery
received 72,000 Shares of Common Stock in exchange for a note in the amount of
$180,000; John B. Torkelsen received 8,000 shares of Common Stock, 4,000 shares
of Series B Preferred Stock, and warrants to purchase 8,000 shares of Common
Stock in exchange for a note in the amount of $80,000; Pamela R. Torkelsen
received 2,000 shares of Common Stock, 1,000 shares of Series B Preferred Stock
and warrants to purchase 2,000 shares of Common Stock in exchange for a note in
the amount of $20,000, and an additional 2,592 shares of Common Stock in
exchange for a note in the amount of $9,720; and Princeton Venture Research,
Inc. received 2,400 shares of Common Stock, 1,200 shares of Series B Preferred
Stock and warrants to purchase 2,400 shares of Common Stock in exchange for a
note in the amount of $24,000, and an additional 13,478 shares of Common Stock
in exchange for a note in the amount of $50,542.50.
    
 
                                       50
<PAGE>
                             PRINCIPAL SHAREHOLDERS
 
   
    The following table sets forth certain information regarding the beneficial
ownership of the Company's Common Stock as of November 15, 1997, and as of such
date, as adjusted to give effect to the Offering, by (i) each person who is
known to the Company to own beneficially more than 5% of the Common Stock, (ii)
each of the Named Officers and the current directors of the Company, and (iii)
all of the directors and Named Officers as a group.
    
 
   
<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES OF
                                                                            COMMON STOCK          NUMBER OF SHARES OF
                                                                         BENEFICIALLY OWNED          COMMON STOCK
                                                                            PRIOR TO THE          BENEFICIALLY OWNED
                                                                             OFFERING(1)         AFTER THE OFFERING(1)
                                                                       -----------------------  -----------------------
<S>                                                                    <C>         <C>          <C>         <C>
NAME OF BENEFICIAL OWNER                                                 NUMBER      PERCENT      NUMBER      PERCENT
- ---------------------------------------------------------------------  ----------  -----------  ----------  -----------
 
Enrique F. Senior (2)................................................     725,764        19.2%   1,105,764        13.5%
c/o Allen & Company Incorporated
711 Fifth Avenue
New York, NY 10020
 
Allen & Company Incorporated (3).....................................     712,430        18.8%   1,092,430        13.4%
711 Fifth Avenue
New York, NY 10020
 
Eduardo Sitt (4).....................................................     507,642        15.1%     637,642         8.5%
c/o Presencia en Medios, S.A. de C.V.
Montes Urales 739A
Lomas de Chapultepec
11000 Mexico, D.F.
Mexico
 
Presencia en Medios, S.A. de C.V. (5)................................     484,308        14.5%     614,308         8.2%
Montes Urales 739A
Lomas de Chapultepec
11000 Mexico, D.F.
Mexico
 
Brown F Williams (6).................................................     458,860        13.6%     458,860         6.2%
c/o Princeton Video Image, Inc.
15 Princess Road
Lawrenceville, NJ 08648
 
Blockbuster Entertainment Group (7)..................................     210,000         6.2%     210,000         2.8%
One Blockbuster Plaza
200 South Andrews Avenue
Ft. Lauderdale, FL 33301
 
Jerome J. Pomerance (8)..............................................     183,176         5.5%     183,176         2.5%
c/o J.J. Pomerance & Co.
780 Third Avenue
New York, NY 10017
 
Samuel A. McCleery (9)...............................................     172,689         5.1%     172,689         2.3%
 
John B. Torkelsen (10)...............................................     115,604         3.4%     130,604         1.8%
 
Lawrence Lucchino (11)...............................................      93,334         2.7%      93,334         1.3%
</TABLE>
    
 
                                       51
<PAGE>
   
<TABLE>
<CAPTION>
                                                                         NUMBER OF SHARES OF
                                                                            COMMON STOCK          NUMBER OF SHARES OF
                                                                         BENEFICIALLY OWNED          COMMON STOCK
                                                                            PRIOR TO THE          BENEFICIALLY OWNED
                                                                             OFFERING(1)         AFTER THE OFFERING(1)
                                                                       -----------------------  -----------------------
NAME OF BENEFICIAL OWNER                                                 NUMBER      PERCENT      NUMBER      PERCENT
- ---------------------------------------------------------------------  ----------  -----------  ----------  -----------
<S>                                                                    <C>         <C>          <C>         <C>
Douglas J. Greenlaw (12).............................................      48,125         1.4%      58,125           *
 
All directors and Named Officers as a
group (8 persons) (13)...............................................   2,378,382        54.9%   2,913,382        32.9%
</TABLE>
    
 
- ------------------------
 
*   Less than one percent
 
(1) Beneficial ownership is determined in accordance with the rules of the
    Securities and Exchange Commission and generally includes voting or
    investment power with respect to securities. Shares of Common Stock subject
    to stock options and warrants currently exercisable or exercisable within 60
    days are deemed outstanding for computing the percentage ownership of the
    person holding such options and the percentage ownership of any group of
    which the holder is a member, but are not deemed outstanding for computing
    the percentage ownership of any other person. Except as indicated by
    footnote, and subject to community property laws where applicable, the
    persons named in the table have sole voting and investment power with
    respect to all shares of Common Stock shown as beneficially owned by them.
 
   
    Applicable percentage of ownership is based on 3,308,472 shares of Common
    Stock outstanding on the date of this Prospectus and on 7,308,472 shares of
    Common Stock outstanding after the Offering. Shares of Series A and Series B
    Preferred Stock outstanding before the Offering are not reflected above
    because such Preferred Stock has no voting rights and is not convertible.
    See "Description of Capital Stock--Preferred Stock."
    
 
   
(2) Includes 234,204 shares of Common Stock and 478,226 shares of Common Stock
    underlying warrants owned of record by Allen, of which Mr. Senior is a
    Managing Director and Executive Vice President. Shares owned after the
    Offering also include 380,000 shares of Common Stock underlying the
    Representatives' Warrants to be received by Allen as partial consideration
    for services rendered on behalf of the Company with respect to the Offering.
    See "Underwriting." (See Note 3.) The Company has been informed by Allen
    that Allen's beneficial ownership reflects ownership of such shares on
    behalf of Allen and certain of its officers, directors and employees. By
    virtue of such positions, Mr. Senior may, under certain circumstances derive
    economic benefit from such securities. Includes 13,334 shares of Common
    Stock underlying options that were exercisable within 60 days of November
    15, 1997.
    
 
   
(3) Includes 478,226 shares of Common Stock underlying warrants. Shares owned
    after the Offering also include 380,000 shares of Common Stock underlying
    the Representatives' Warrants to be received by Allen as partial
    consideration for services rendered on behalf of the Company with respect to
    the Offering. See "Underwriting." Does not include shares of Common Stock
    underlying options owned by Enrique F. Senior, a Managing Director and
    Executive Vice President of Allen and a director of the Company. See prior
    footnote.
    
 
   
(4) Includes 449,376 shares of Common Stock and 34,932 shares of Common Stock
    underlying warrants owned by Presencia, of which Mr. Sitt is President and a
    principal shareholder. (See Note 5.) Includes 23,334 shares of Common Stock
    underlying options that were exercisable within 60 days of November 15,
    1997. Shares owned after the Offering also include 130,000 of Common Stock
    underlying Bridge Warrants owned by Presencia. (See Note 5.)
    
 
   
(5) Includes 34,932 shares of Common Stock underlying warrants. Shares owned
    after the Offering also include 130,000 shares of Common Stock underlying
    Bridge Warrants. Does not include shares of Common Stock underlying options
    owned by Eduardo Sitt, the President and a principal shareholder of
    Presencia and a director of the Company.
    
 
                                       52
<PAGE>
   
(6) Includes 1,933 shares of Common Stock owned by Sandra Williams, as custodian
    for Bronwyn Williams, Mr. and Mrs. Williams' minor daughter, and 1,933
    shares owned by Sandra Williams, Mr. Williams' wife. Also includes 62,222
    shares of Common Stock underlying options that were exercisable within 60
    days of November 15, 1997. Does not include 4,000 and 2,200 shares of Common
    Stock owned by Mr. Williams' brother and a trust of which Mr. Williams'
    mother is a beneficiary, respectively. Mr. Williams disclaims beneficial
    ownership of the shares of Common Stock that are owned by Sandra Williams,
    individually and as custodian for Bronwyn Williams.
    
 
(7) Includes 70,000 shares of Common Stock underlying warrants. Does not include
    an additional 70,000 shares of Common Stock underlying a second warrant that
    the Company has issued to Blockbuster but that has not vested. The second
    warrant will vest upon Blockbuster's providing material consulting services
    to the Company or entering into a joint venture with the Company, or the
    Miami Dolphins' being the first NFL team to support use of the L-VIS System
    during the broadcast of its games.
 
   
(8) Includes 20,000 shares of Common Stock owned by J.J. Pomerance & Co., Inc.
    of which Mr. Pomerance is the President. Also includes 33,334 shares of
    Common Stock underlying options that were exercisable within 60 days of
    November 15, 1997.
    
 
   
(9) Includes 60,800 shares of Common Stock underlying warrants. Also includes
    33,889 shares of Common Stock underlying options that were exercisable
    within 60 days of November 15, 1997.
    
 
   
(10) Includes 7,592 shares of Common Stock owned by Pamela R. Torkelsen, Mr.
    Torkelsen's wife, and 39,478 shares of Common Stock and 55,200 shares of
    Common Stock underlying warrants owned by PVR, a company of which Mr.
    Torkelsen is the sole shareholder. Shares owned after the Offering also
    includes 15,000 shares of Common Stock underlying Bridge Warrants owned by
    Acorn Technology Fund, L.P., a limited partnership of which Acorn Technology
    Partners, L.L.C. is the general partner. Mr. Torkelsen is the Manager of
    Acorn Technology Partners. Includes 13,334 shares of Common Stock underlying
    options that were exercisable within 60 days of November 15, 1997. Mr.
    Torkelsen disclaims beneficial ownership of the shares of Common Stock and
    the warrants to purchase Common Stock that are owned by Mrs. Torkelsen.
    
 
   
(11) Includes 80,000 shares of Common Stock underlying options owned by LL
    Sports Inc. that were exercisable within 60 days of the date of this
    Prospectus. Mr. Lucchino controls LL Sports Inc. Also includes 13,334 shares
    of Common Stock underlying options that were exercisable within 60 days of
    November 15, 1997.
    
 
   
(12) Includes 48,125 shares of Common Stock underlying options that were
    exercisable within 60 days of November 15, 1997. Shares owned after the
    Offering also include 10,000 shares of Common Stock underlying Bridge
    Warrants.
    
 
   
(13) Includes 699,158 shares of Common Stock underlying warrants. Includes
    320,906 shares of Common Stock underlying options that were exercisable
    within 60 days of November 15, 1997. Shares owned after the Offering also
    include 155,000 shares of Common Stock underlying Bridge Warrants and
    380,000 shares of Common Stock underlying the Representatives' Warrants.
    
 
   
    As of November 15, 1997, the only Named Officer or current director of the
Company who beneficially owned shares of Series A Preferred Stock was Brown F
Williams, who held 700 shares of Series A Preferred Stock, or 1.0% of the
outstanding Series A Preferred Stock. (The foregoing does not include the
holdings of a trust of which Mr. Williams' mother is a beneficiary.)
    
 
   
    As of November 15, 1997, the Named Officers and current directors of the
Company who beneficially owned shares of Series B Preferred Stock were John B.
Torkelsen, who beneficially owned 6,200 shares of Series B Preferred Stock (of
which 1,000 shares were owned by Pamela R. Torkelsen, Mr. Torkelsen's wife, and
5,200 shares were owned by PVR, a company of which Mr. Torkelsen is the sole
shareholder), and Eduardo Sitt, who beneficially owned 6,041 shares of Series B
Preferred Stock (all of which was owned by Presencia, a company of which Mr.
Sitt is President and a principal shareholder). Mr. Torkelsen and Mr. Sitt
beneficially own 7.2% and 7.0% of the outstanding Series B Preferred Stock,
respectively, and 14.2% of the outstanding Series B Preferred Stock,
collectively.
    
 
                                       53
<PAGE>
                           DESCRIPTION OF SECURITIES
 
    The authorized capital stock of the Company consists of 41,000,000 shares,
of which 40,000,000 shares are Common Stock, no par value, and 1,000,000 shares
are Preferred Stock (the "Preferred Stock"), which the Board of Directors has
the power and authority to designate into classes or series. Of the Preferred
Stock, the Board of Directors has designated 167,000 shares as Series A
Preferred Stock and 93,300 shares as Series B Preferred Stock, each with such
relative rights, preferences and limitations as set forth in the Restated
Certificate of Incorporation, which are summarized below.
 
    The following summary of the respective rights of the Common Stock, the
Series A Preferred Stock and the Series B Preferred Stock is qualified in its
entirety by reference to the Restated Certificate of Incorporation, where such
rights are set forth in full.
 
COMMON STOCK
 
   
    As of the date of this Prospectus there are 3,308,472 shares of Common Stock
issued and outstanding and held of record by 183 shareholders, plus 300,000
shares reserved for issuance upon the exercise of the Bridge Warrants, 790,730
shares reserved for issuance upon the exercise of other outstanding warrants and
1,560,000 shares reserved for issuance upon the exercise of options under the
Stock Option Plan, including 1,210,724 shares reserved for issuance upon the
exercise of outstanding options. Upon completion of the Offering, there will be
7,308,472 shares of Common Stock issued and outstanding. In addition, there will
be 400,000 shares reserved for issuance upon the exercise of the
Representatives' Warrants, plus 600,000 shares reserved for issuance upon the
exercise of the Over-Allotment Option. See "Shares Eligible for Future Sale" and
"Underwriting."
    
 
    Holders of shares of Common Stock are entitled to one vote at all meetings
of shareholders for each share held by them. Under the terms of the Restated
Certificate of Incorporation, holders of shares of Common Stock have no
preemptive rights and have no other rights to subscribe for additional shares or
any conversion right or right of redemption. Subject to the rights of the
holders of the Series A Preferred Stock and the Series B Preferred Stock,
holders of the Common Stock are entitled to receive such dividends as, when and
if declared by the Board of Directors out of funds legally available therefor.
The Company has not paid dividends on the Common Stock. The payment of
dividends, if any, in the future with respect to the Common Stock is within the
discretion of the Board of Directors and will depend on the Company's earnings,
capital requirements, financial condition and other relevant factors. At
present, the Board of Directors does not intend to declare any dividend on the
Common Stock in the foreseeable future.
 
PREFERRED STOCK
 
    The Company is authorized to issue up to 1,000,000 shares of the Preferred
Stock in one or more series. The Company's Board of Directors is authorized to
fix the relative rights, preferences, privileges and restrictions thereof,
including dividend rights, dividend rates, conversion rights, voting rights,
terms of redemption, redemption prices, liquidation preferences, the number of
shares constituting any series and the designation of such series. The issuance
of Preferred Stock with voting and conversion rights may adversely affect the
voting power of the holders of the Series A Preferred Stock, the Series B
Preferred Stock and Common Stock, including the loss of voting control. Other
than the shares of Series A Preferred Stock and Series B Preferred Stock
described below, there are no shares of Preferred Stock currently issued and
outstanding.
 
    SERIES A PREFERRED STOCK
 
    The Company is authorized to issue up to 167,000 shares of the Preferred
Stock that have been designated as the Series A Preferred Stock, par value $4.50
per share. As of the date of this Prospectus, there were 67,600 shares of Series
A Preferred Stock outstanding, which were sold for $4.50 per share.
 
                                       54
<PAGE>
Series A Preferred Stock has no voting rights, other than as required by
applicable law. The holders of Series A Preferred Stock are entitled to a
dividend of six percent per annum, in cash or Common Stock at the option of the
Company, on a cumulative basis. The failure of the Company to pay dividends on a
current basis does not create any special rights for the holders of Series A
Preferred Stock, except that no dividends may be paid with respect to Common
Stock or Series B Preferred Stock until all cumulated dividends in respect of
Series A Preferred Stock have been paid. As of June 30, 1997, accrued dividends
on the Series A Preferred Stock totaled $81,000, or $1.20 per Share, none of
which has been paid. See Note 9 to Financial Statements.
 
    The Company has the right at any time after the date of original issuance of
the Series A Preferred Stock to redeem the Series A Preferred Stock in whole or
in part at a price of $4.50 per share plus all accrued but unpaid dividends. The
Company is required to redeem the Series A Preferred Stock, on a pro rata basis,
at a price of $4.50 per share plus all accrued but unpaid dividends, out of 30%
of the amount, if any, by which the Company's annual net income after taxes in
any year exceeds $5 million, as shown on its audited financial statements.
 
    The Series A Preferred Stock has no liquidation preference, no conversion
rights and no registration rights.
 
    SERIES B PREFERRED STOCK
 
    The Company is authorized to issue up to 93,300 shares of the Preferred
Stock that have been designated as Series B Preferred Stock, par value $5.00 per
share. As of the date of this Prospectus, there were 86,041 shares of Series B
Preferred Stock outstanding, which were sold for $5.00 per share. Series B
Preferred Stock has no voting rights, other than as required by applicable law.
The holders of Series B Preferred Stock are entitled to a dividend of six
percent per annum, in cash or Common Stock at the option of the Company, on a
cumulative basis. The failure of the Company to pay dividends on a current basis
does not create any special rights for the holders of Series B Preferred Stock,
except that no dividends may be paid with respect to Common Stock until all
cumulated dividends in respect of Series B Preferred Stock have been paid. No
dividends may be paid with respect to Series B Preferred Stock until all
cumulated dividends in respect of Series A Preferred Stock have been paid. As of
June 30, 1997, accrued dividends on the Series B Preferred Stock totaled
$88,150, or $1.02 per share, none of which has been paid. See Note 9 to Note to
Financial Statements.
 
    The Company has the right at any time after the date of original issuance of
the Series B Preferred Stock, but subject to the prior redemption of all of the
Series A Preferred Stock, to redeem the Series B Preferred Stock in whole or in
part at a price of $5.00 per share plus all accrued but unpaid dividends.
Subject to the prior redemption of all of the Series A Preferred Stock, the
Company is required to redeem the Series B Preferred Stock, on a pro rata basis,
at a price of $5.00 per share plus all accrued but unpaid dividends out of 20%
of the amount, if any, by which the Company's annual net income after taxes in
any year exceeds $5 million, as shown on its audited financial statements.
 
    The Series B Preferred Stock has no liquidation preference, no conversion
rights and no registration rights.
 
WARRANTS
 
   
    Upon completion of the Offering, the following warrants (excluding the
Representatives' Warrants, described below) to purchase an aggregate of
1,090,730 shares of Common Stock will be outstanding: the Bridge Warrants to
purchase 300,000 shares of Common Stock at an exercise price of $0.01 per share,
which are exercisable for a period of five years following the earlier of the
consummation of the Offering or the one-year anniversary of the issuance
thereof; warrants to purchase 60,800 shares of Common Stock at an exercise price
of $2.50 per share which are currently exercisable and expire between November
1997 and November 1999; warrants to purchase 20,000 shares of Common Stock at an
exercise price of $4.50
    
 
                                       55
<PAGE>
per share which are currently exercisable and expire in September 2000; warrants
to purchase 460,932 shares of Common Stock at $12.50 per share which are
currently exercisable and expire in April 1999; warrants to purchase 29,200
shares of Common Stock at an exercise price of $13.75 per share which are
currently exercisable and expire in February 1999; warrants to purchase 115,572
shares of Common Stock at an exercise price of $15.00 per share which are
currently exercisable and expire between August 1999 and November 2001; warrants
to purchase 6,000 shares of Common Stock at an exercise price of $16.50 per
share which are currently exercisable and expire in April 1999; warrants to
purchase 28,226 shares of Common Stock at an exercise price of $19.25 per share
which are currently exercisable and expire in February 2001; and warrants to
purchase 70,000 shares of Common Stock at an exercise price of $20.00 per share
which will vest upon the occurrence of a milestone controlled by the warrant
holder and will be exercisable for a period of three years following vesting. In
each case, the exercise price of, and the number of shares of Common Stock
underlying, the warrants is subject to adjustment based upon anti-dilution
provisions.
 
   
    The following discussion of the material terms and provisions of the
warrants is qualified in its entirety by reference to the detailed provisions of
the agreements relating to the issuance of the warrants and the forms of
warrants. Forms of the Bridge Warrants, the Representatives' Warrants and the
other warrants issued by the Company have been filed as exhibits to the
Registration Statement of which this Prospectus constitutes a part. The number
of shares of Common Stock issuable upon exercise of the warrants (including the
Bridge Warrants and the Representatives' Warrants) is subject to adjustment in
certain circumstances, including stock dividends, stock splits, combinations or
reclassifications involving or in respect of the Common Stock. With respect to
the Bridge Warrants only, if the Company elects to extend the maturity date of
the Bridge Notes for a period of up to six months, the number of shares issuable
upon the exercise of Bridge Warrants shall automatically increase by 10% of the
number of shares for which the Bridge Warrants were originally exercisable for
each month that the Bridge Notes continue to remain outstanding during such
extension period. The Bridge Warrant Shares are being registered in the Offering
and are subject to a 12-month lock-up arrangement with the Underwriters. See
"Certain Transactions," "Shares Eligible for Future Sale" and "Underwriting."
    
 
   
REPRESENTATIVES' WARRANTS
    
 
   
    The Company also has agreed to sell to the Representatives, or their
designees, Representatives' Warrants to purchase 400,000 shares of Common Stock
at a price of $0.001 per warrant. The Representatives' Warrant will be
exercisable for a period of five years, commencing on the closing date of the
Offering, at an initial per share exercise price equal to 120% of the initial
public offering price per share. The Representatives' Warrants are being
registered in the Offering and cannot be transferred, assigned or hypothecated
for one year from the date of issuance, except that they may be assigned, in
whole or in part, to any successor, officer or partner of the Representatives
(or to officers or partners of any such successor or partner). The
Representatives' Warrants may be exercised as to all or a lesser number of
shares covered by the warrants and will contain certain registration rights and
anti-dilution provisions providing for appropriate adjustment of the exercise
price and number of shares which may be purchased upon exercise, upon the
occurrence of certain events. See "Risk Factors--Shares Eligible for Future
Sale, Registration Rights" and "Underwriting."
    
 
DEBT SECURITIES
 
    In connection with the Bridge Financing, the Company issued 30 Bridge Units.
Each Bridge Unit consists of a Bridge Note issued by the Company in the
principal amount of $100,000 and a Bridge Warrant to purchase up to 10,000
shares of Common Stock at an exercise price equal to $0.01 per share. The Bridge
Notes and the Bridge Warrants are separately transferable, subject to certain
restrictions upon transferability.
 
                                       56
<PAGE>
    The Bridge Notes bear interest at the rate of 10% per annum, with interest
accruing from the date of issuance and payable in four quarterly installments on
the first day of January, April, July and October, commencing on January 1,
1998, and at maturity. The principal of, and any accrued and unpaid interest on,
the Bridge Notes are due and payable in full on the earliest of (i) the
consummation of the Offering, (ii) one year from the date on which the Bridge
Notes were issued, or (iii) the date of the closing of a sale (or the closing of
the last of a series of sales) of securities (other than the Bridge Notes and
Bridge Warrants) by the Company or any subsidiary or affiliate thereof, the net
proceeds of which, in the aggregate, equal or exceed the principal amount of the
Bridge Notes. The Company intends to use a portion of the net proceeds of the
Offering to repay in full the principal balance of the Bridge Notes, and accrued
and unpaid interest thereon. See "Use of Proceeds."
 
    The Company has the right, at its option, to extend the maturity date of the
Bridge Notes for up to six months. In the event that the Company elects to
extend such maturity date, then the number of shares issuable upon the exercise
of each Bridge Warrant will automatically increase by 10% of the number of
shares for which the Bridge Warrants were originally exercisable for each month
that the Bridge Notes continue to remain outstanding during such extension
period.
 
    The Bridge Notes will rank senior in right of payment to all future
indebtedness of the Company. The Bridge Notes are secured by a lien on the fixed
assets of the Company. See Note 14 to Notes to Financial Statements.
 
ANTI-TAKEOVER PROVISIONS
 
    Use of the Preferred Stock could have the effect of delaying, deferring or
preventing a change in control by granting rights and preferences greater than
those held by the shareholders of Common Stock. To the extent that use of the
Preferred Stock has such effect, removal of the Company's incumbent Board of
Directors and management may be rendered more difficult. Further, such use may
have an adverse impact on the ability of shareholders of the Company to
participate, if applicable, in a tender offer or exchange offer for the Common
Stock and in so doing diminish the value of the Common Stock. See "Risk
Factors--Effects of Certain Charter and Bylaw Provisions" and "Description of
Capital Stock--Preferred Stock."
 
    The Company is also subject to the anti-takeover provisions of the New
Jersey Shareholder Protection Act which restrict certain "business combinations"
with "interested shareholders" for five years following the date the person
becomes an interested shareholder (as defined by such act), unless the Board of
Directors approves the business combination. By delaying and deterring
unsolicited takeover attempts, these provisions could adversely affect the value
of the Common Stock. See "Risk Factors--Effects of Certain Charter and Bylaw
Provisions."
 
   
TRANSFER AGENT AND REGISTRAR
    
 
   
    The Company has retained American Stock Transfer & Trust Company as transfer
agent and registrar for the Common Stock and the Preferred Stock.
    
 
   
INDEMNIFICATION
    
 
   
    The Company has agreed to indemnify the Underwriters (including Allen, which
may be deemed to be an affiliate or control person of the Company) and each
person who controls any Underwriter (including Enrique F. Senior, a director of
the Company who is an Executive Vice President and Managing Director of Allen)
against certain liabilities in connection with the Registration Statement,
including liabilities under the Securities Act. See "Underwriting."
    
 
   
    The By-Laws of the Company provide that a director of the Company shall not
be personally liable to the Company or its shareholders for monetary damages for
breach of fiduciary duty as a director.
    
 
                                       57
<PAGE>
   
However, such By-Laws do not eliminate or limit the liability of a director: (i)
for any breach of the director's duty of loyalty to the Company or its
shareholders; (ii) for acts or omissions not in good faith or which involve
intentional misconduct or a knowing violation of the law; (iii) under Section
14A:6-12 of the New Jersey Business Corporation Act; or (iv) for any transaction
from which the director derived an improper personal benefit.
    
 
   
    The Company currently carries liability insurance for the benefit of its
directors and officers which provides coverage for losses of directors and
officers for liabilities arising out of claims against such persons acting as
directors or officers of the Company (or any subsidiary thereof) due to any
breach of duty, neglect, error, misstatement, misleading statement, omission or
act done by such directors and officers, except as prohibited by law. The total
coverage under the insurance policy is $1,000,000, with a deductible of $35,000.
The Company's current policy specifically excludes coverage for any claim made
against the directors and officers based upon (i) the purchase, sale or offer of
any security of the Company, or (ii) any claim brought by a security holder of
the Company. Such exclusion includes claims which allege a violation of the
Securities Act and the Securities Exchange Act of 1934, as amended. The Company
intends to procure liability insurance for the benefit of its directors and
officers which includes the coverage which is excluded in its current policy,
provided it can obtain reasonable quotations.
    
 
                                       58
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
GENERAL
 
   
    Upon completion of the Offering, there will be 7,308,472 shares of Common
Stock outstanding (7,908,472 if the Over-Allotment Option is exercised in full).
Of such shares, all of the 4,000,000 shares sold in the Offering (4,600,000 if
the Over-Allotment Option is exercised in full) will be freely transferable
(other than those purchased by affiliates of the Company) without restriction or
further registration under the Securities Act. In addition, the 400,000 shares
of Common Stock issuable upon exercise of the Representatives' Warrants, all of
which also are being registered under the Securities Act pursuant to the
Registration Statement of which this Prospectus constitutes a part, will be
freely transferable under the Securities Act without restriction or further
registration, subject to the limitation that the Representatives may not
transfer, assign, or hypothecate the Representatives' Warrants or the underlying
shares of Common Stock for a period of one year, with certain limited
exceptions. See "Underwriting."
    
 
   
    Subject to certain limited exceptions, the holders of all of the remaining
shares of Common Stock and the holders of certain of the warrants to purchase
shares of Common Stock have agreed not to transfer or otherwise dispose of any
securities of the Company for a one-year period following the closing of the
Offering, without the prior written consent of Allen. See "--Lock-up Agreements"
below.
    
 
   
    The 3,308,472 shares of Common Stock outstanding prior to this Offering are
"restricted securities" within the meaning of Rule 144 and may not be sold other
than in accordance with Rule 144 or pursuant to an effective registration
statement under the Securities Act or an exemption from such registration
requirement. In general, Rule 144 provides that any person (or persons whose
shares are aggregated) to whom Rule 144 is applicable, including an affiliate,
who has beneficially owned shares for at least a one-year period (as computed
under Rule 144) is entitled to sell within any three-month period the number of
shares that does not exceed the greater of (i) one percent of the then
outstanding shares of the Common Stock (approximately 73,335 shares after giving
effect to the Offering, if the Over-Allotment Option is exercised in full) and
(ii) the reported average weekly trading volume of the then outstanding shares
of Common Stock during the four calendar weeks immediately preceding the date on
which the notice of sale is filed with the Commission. Sales under Rule 144 also
are subject to certain provisions relating to the manner and notice of sale and
the availability of current public information about the Company. A person (or
persons whose shares are aggregated) who is not deemed an affiliate of the
Company at any time during the 90 days immediately preceding a sale, and who has
beneficially owned shares for at least a two-year period (as computed under Rule
144) is entitled to sell such shares under Rule 144(k) without regard to the
volume limitation and other conditions described above. As of December 1, 1997,
2,240,596 of the shares of Common Stock outstanding prior to the Offering will
be eligible for sale under Rule 144 generally 90 days after the date on which
the Registration Statement of which this Prospectus constitutes a part becomes
effective. Of these shares, 1,048,260 shares are also eligible for sale without
regard to the volume limitation and other conditions pursuant to Rule 144(k) as
of the date of this Prospectus.
    
 
   
    Furthermore, under Rule 144 generally, there will be 2,240,480, 2,240,480,
2,977,594 and 3,018,002 shares eligible for resale as of March 1, 1998, June 1,
1998, September 1, 1998 and December 1, 1998, respectively. Under Rule 144(k),
there will be 1,423,850, 1,593,788, 1,593,788 and 1,615,988 shares eligible for
resale as of March 1, 1998, June 1, 1998, September 1, 1998 and December 1,
1998, respectively. In addition to the holding period requirements imposed by
the Rule 144 safe harbor, all holders of outstanding Common Stock prior to the
Offering are subject to a one-year lock-up following the effective date of this
Offering, subject to the ability of Allen to waive such lockup restrictions on
behalf of the Representatives. See "--Lock-up Agreements."
    
 
    Prior to the date of this Prospectus, there has been no public market for
the Common Stock. Trading of the Common Stock is expected to commence following
the completion of the Offering. No prediction can be made as to the effect, if
any, that future sales of shares, or the availability of shares for future sale,
will have on the market price prevailing from time to time. Sales of substantial
amounts of Common Stock,
 
                                       59
<PAGE>
or the perception that such sales could occur, could adversely affect prevailing
market prices of the Common Stock and the Company's ability to raise capital in
the future through the sale of additional securities.
 
   
    Up to 400,000 additional shares of Common Stock may be purchased by the
Representatives through the exercise of the Representatives' Warrants during the
period commencing on the closing of the Offering and ending on the fifth
anniversary of such date. The holders of the Representatives' Warrants will have
certain demand and "piggyback" registration rights with respect to the shares of
Common Stock underlying such options. Such shares of Common Stock issuable upon
exercise of the Representatives' Warrants may be freely tradable, provided that
the Company satisfies certain securities registration and qualification
requirements in accordance with the terms of the Representatives' Warrants. See
"--Registration Rights" and "--Lock-up Agreements" below and "Underwriting."
    
 
    Up to 300,000 shares of Common Stock may be purchased by the holders of the
Bridge Warrants, and up to 790,730 shares of Common Stock may be purchased by
the holders of other outstanding warrants. The holders of the Bridge Warrants
and certain of such other warrants are entitled to certain demand and
"piggyback" registration rights as to such shares commencing 12 months after the
closing of the Offering. Such shares will be freely tradable upon such
registration. See "--Registration Rights" and "--Lock-up Agreements" below.
 
REGISTRATION RIGHTS
 
   
    Subject to the lock-up arrangements described below, the Company has granted
certain demand and "piggyback" registration rights with respect to 3,308,472
outstanding shares of Common Stock, the 400,000 shares of Common Stock issuable
upon exercise of the Representatives' Warrants, and 716,932 of the shares of
Common Stock issuable upon exercise of other outstanding warrants. Subject to
certain conditions and limitations, the registration rights granted to such
holders give them the right to require the Company to register all or any
portion of the Common Stock held by them or issuable upon the exercise of
warrants held by them that are not transferable in a three-month period pursuant
to Rule 144 (collectively, the "Registrable Securities") in connection with any
registration by the Company of its securities on certain registration statements
under the Securities Act. In addition, commencing one year after the Offering,
but not more than once during any 12-month period, such holders who hold at
least 200,000 shares of the Registrable Securities may request registration on
Form S-3, if such registration is available to the Company at the time of such
request, of the Registrable Securities held by the holders of Registrable
Securities, provided the Registrable Securities for which registration is sought
constitute at least two percent of the Common Stock (calculated on a fully
diluted basis). Following such a request, all holders of Registrable Securities
will be given an opportunity to participate in such registration. The
registration rights described herein are subject to certain notice requirements,
timing restrictions and volume limitations which may be imposed by the
underwriters of an offering. The Company is required to bear the expenses of all
such registrations, except for the underwriting discounts and commissions
relating to the sale of the shares of Common Stock held by such investors.
    
 
LOCK-UP AGREEMENTS
 
   
    Pursuant to the Underwriting Agreement, the Company, all of the existing
shareholders of the Company and certain of the existing warrantholders of the
Company as of the effective date of the Registration Statement, have agreed not
to offer, issue, sell, contract to sell, grant any option for the sale of or
otherwise dispose of any securities of the Company for a period of 12 months
from the date of closing of the Offering, without the prior written consent of
Allen.
    
 
                                       60
<PAGE>
                                  UNDERWRITING
 
    The Underwriters named below, acting through their representatives, Allen
and Barington (collectively, the "Representatives"), have severally agreed,
subject to the terms and conditions of the Underwriting Agreement, to purchase
from the Company the number of shares of Common Stock set forth opposite their
respective names below. The Underwriters are committed to purchase and pay for
all such shares if any are purchased.
 
   
<TABLE>
<CAPTION>
UNDERWRITER                                                                  NUMBER OF SHARES
- ---------------------------------------------------------------------------  -----------------
<S>                                                                          <C>
Allen & Company Incorporated...............................................
Barington Capital Group, L.P...............................................
 
                                                                             -----------------
    Total..................................................................       4,000,000
                                                                             -----------------
                                                                             -----------------
</TABLE>
    
 
    The Representatives have advised the Company that the Underwriters propose
to offer the Shares to the public at the offering price set forth on the cover
page of this Prospectus and that the Underwriters may allow to certain dealers
who are members of the National Association of Securities Dealers, Inc. (the
"NASD") concessions of not in excess of $         per share of Common Stock, of
which not in excess of $         may be reallowed to other dealers who are
members of the NASD. After the commencement of this Offering, the public
offering price, concession and reallowance to dealers may be reduced by the
Representatives. No such reduction shall change the amount of proceeds to be
received by the Company as set forth on the cover page of this Prospectus.
 
   
    In connection with the Offering and after the Offering, the Underwriters may
engage in transactions that stabilize, maintain or otherwise affect the price of
the Common Stock. Specifically, the Underwriters may overallot the Offering,
creating a syndicate short position. Underwriters may bid for and purchase
shares of Common Stock in the open market. In addition, the Underwriters may bid
for and purchase shares of Common Stock in the open market to stabilize the
price of the Common Stock. These activities may stabilize, maintain or otherwise
affect the market price of the Common Stock above independent market levels. The
Underwriters are not required to engage in these activities and may end these
activities at any time.
    
 
   
    The Company has granted to the Underwriters the Over-Allotment Option,
exercisable during the 45-day period after the closing date of the Offering, to
purchase up to an aggregate of 600,000 additional shares of Common Stock at the
initial public offering price, less underwriting discounts and commissions. The
Underwriters may exercise such option only for the purpose of covering
over-allotments made in connection with the sale of the Common Stock offered
hereby.
    
 
   
    As is customary for such arrangements the Company has agreed to indemnify
the Underwriters and each person who controls any Underwriter (including Enrique
F. Senior, a director of the Company who is an Executive Vice President and
Managing Director of Allen) against certain liabilities in connection with the
Registration Statement, including liabilities under the Securities Act,
including for material misstatements or omissions contained in the Registration
Statement. In addition, the Underwriters have agreed to indemnify the Company
for such liabilities arising from material misstatements or omissions in
connection with disclosure for which the underwriters are responsible. Insofar
as indemnification for liabilities arising under the Securities Act maybe
permitted to the Underwriters, the Underwriters have been advised that, in the
opinion of the Commission, such indemnification is against public policy as
expressed in the Securities Act and is, therefore unenforceable.
    
 
                                       61
<PAGE>
    The Company has agreed to reimburse the Representatives their out-of-pocket
expenses incurred in connection with the Offering, which are estimated to be
$300,000.
 
   
    The Company also has agreed to sell to the Representatives, or their
designees, Representatives' Warrants to purchase 400,000 shares of Common Stock
at a price of $0.001 per warrant. The Representatives' Warrants will be
exercisable for a period of five years, commencing on the closing date of the
Offering, at an initial per share exercise price equal to 120% of the initial
public offering price per share. The Representatives' Warrants cannot be
transferred, assigned or hypothecated for one year from the date of issuance,
except that they may be assigned, in whole or in part, to any successor, officer
or partner of the Representatives (or to officers or partners of any such
successor or partner). The Representatives' Warrants may be exercised as to all
or a lesser number of shares covered by the options and will contain certain
registration rights and anti-dilution provisions providing for appropriate
adjustment of the exercise price and number of shares which may be purchased
upon exercise, upon the occurrence of certain events. See "Risk Factors--Shares
Eligible for Future Sale; Registration Rights" and "Certain Transactions."
    
 
   
    The Company has registered on behalf of the Representatives, under the
Registration Statement of which this Prospectus is a part, the shares of Common
Stock underlying the Representatives' Warrants.
    
 
   
    The foregoing discussion of the material terms and provisions of the
Underwriting Agreement is qualified in its entirety by reference to the detailed
provisions of the Underwriting Agreement, the form of which has been filed as an
exhibit to the Registration Statement of which this Prospectus forms a part.
    
 
   
    The Company, all of the existing shareholders of the Company and certain
existing warrantholders of the Company (including holders of the Bridge
Warrants) have executed agreements pursuant to which they have agreed not to
offer, pledge, sell, contract to sell, grant any option for the sale of or
otherwise dispose of any of the Company's securities held by them for a period
of 12 months from the date of closing of the Offering, without the prior written
consent of Allen, subject to certain limited exceptions. See "Shares Eligible
for Future Sale--Lock-up Agreements."
    
 
   
    Allen and certain of its affiliates beneficially own an aggregate of 725,764
shares of the Company. Enrique F. Senior, an Executive Vice President and
Managing Director of Allen, is an optionholder of the Company and serves as a
Director of the Company. See "Principal Shareholders" and "Certain
Transactions." Consistent with the rules of the NASD, of which Allen is a
member, the Company may be deemed to be an affiliate of Allen, and this Offering
is therefore being made in conformity with the applicable provisions of such
rules, including Rule 2720 of the NASD Conduct Rules. Accordingly, the price of
the Shares being offered hereby is no higher than that recommended by Barington
Capital Group as "qualified independent underwriter" as defined in the
applicable provisions of the rules of the NASD; in connection with serving in
such capacity, Barington is assuming the responsibilities of acting as qualified
independent underwriter in pricing the Offering and in exercising the usual
standards of due diligence in respect thereto. As compensation for serving as a
Representative, Barington will receive 33.3% of the underwriting discounts and
commissions set forth on the front cover page of this Prospectus, as well as 5%
of the Representatives' Warrants. Barington will not receive any additional
compensation for serving as qualified independent underwriter. As compensation
for its participation in the Bridge Financing, Barington will receive a
commission equal to 5% of the gross proceeds to the Company of such Bridge
Financing, which commission shall be paid to Barington only upon closing of the
Offering.
    
 
   
    Prior to the Offering, there has been no public market for the Common Stock.
Consequently, the initial public offering price of the shares of Common Stock
offered and sold in the Offering will be determined by negotiation among the
Company and the Representative and will not necessarily bear any relationship to
the Company's book value, assets, past operating results, financial condition,
or other established criteria of value. Factors to be considered in determining
such price, which will also be used as the basis for the exercise price for the
Representatives' Warrants, include the nature of the Company's business, its
history and present state of development, an assessment of the Company's recent
financial results and current financial condition, future prospects of the
Company, the qualifications of the
    
 
                                       62
<PAGE>
   
Company's management, the general condition of the securities markets at the
time of the Offering, the recommendation of Barington as qualified independent
underwriter and other relevant factors. Allen may, after the Offering, serve as
a market maker for the Common Stock.
    
 
                                 LEGAL MATTERS
 
    The validity of the Common Stock offered hereby and legal matters will be
passed upon for the Company by Smith, Stratton, Wise, Heher & Brennan,
Princeton, New Jersey. A member of Smith, Stratton, Wise, Heher & Brennan serves
as the Secretary of the Company, for which services such member is not
compensated. Certain legal matters in connection with the Offering will be
passed upon for the Underwriters by Werbel & Carnelutti, a Professional
Corporation, New York, New York.
 
                                    EXPERTS
 
    The consolidated balance sheet as of June 30, 1997 and the consolidated
statements of operations, changes in shareholders' (deficit)/equity and cash
flows for each of the two years in the period ended June 30, 1997 and for the
period July 23, 1990 to June 30, 1997, included in this Prospectus, have been
included herein in reliance on the report, which includes an explanatory
paragraph with respect to the Company's ability to continue as a going concern,
of Coopers & Lybrand L.L.P., independent accountants, given on the authority of
that firm as experts in accounting and auditing.
 
   
                             AVAILABLE INFORMATION
    
 
   
    The Company has filed with the Securities and Exchange Commission (the
"Commission"), Washington, D.C., a Registration Statement on Form SB-2 (together
with all amendments, schedules and exhibits thereto, the "Registration
Statement") under the Securities Act with respect to the shares of Common Stock
offered hereby. This Prospectus, which constitutes a part of the Registration
Statement, does not contain all of the information set forth in the Registration
Statement, certain terms of which are omitted in accordance with the rules and
regulations of the Commission. For further information with respect to the
Company and the Common Stock, reference is made to the Registration Statement,
which may be inspected without charge, at the public reference facilities
maintained by the Commission at Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C. 20549; Seven World Trade Center, 13th Floor, New York, New York
10048; and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. Copies
of such materials may be obtained from the public reference section of the
Commission, 450 Fifth Street, N.W., Washington, D.C., 20549, at prescribed
rates. The Registration Statement is also publicly available through the
Commission's web site located at http://www.sec.gov.
    
 
                                       63
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                                    <C>
Report of Independent Accountants....................................................        F-3
 
Financial Statements:
  Balance Sheet......................................................................        F-4
  Statements of Operations...........................................................        F-5
  Statements of Changes in Shareholders' (Deficit)/Equity............................        F-6
  Statements of Cash Flows...........................................................       F-11
 
Notes to Financial Statements........................................................       F-12
</TABLE>
 
                                      F-1
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
                              FINANCIAL STATEMENTS
                   FOR THE YEARS ENDED JUNE 30, 1997 AND 1996
                                      AND
             FOR THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996
                                  (UNAUDITED)
    
 
                                      F-2
<PAGE>
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Shareholders,
Princeton Video Image, Inc.:
 
   
    We have audited the balance sheet of Princeton Video Image, Inc., a
development stage company, (the "Company"), as of June 30, 1997, and the related
statements of operations, changes in shareholders' (deficit)/equity, and cash
flows for each of the two years in the period ended June 30, 1997 and for the
period July 23, 1990 (date of inception) to June 30, 1997. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
    
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Princeton Video Image, Inc.
as of June 30, 1997, and the results of its operations and its cash flows for
each of the two years in the period ended June 30, 1997 and for the period July
23, 1990 (date of inception) to June 30, 1997 in conformity with generally
accepted accounting principles.
 
    The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 2 to the
financial statements, the Company has suffered recurring losses from operations
which raises substantial doubt about its ability to continue as a going concern.
Management's plans in regard to these matters are also discussed in Note 2. The
financial statements do not include any adjustments that might result from the
outcome of this uncertainty.
 
   
                                          Coopers & Lybrand L.L.P
    
 
   
Princeton, New Jersey
September 11, 1997, except for
Note 14 for which
the date is October 1, 1997
    
 
                                      F-3
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
   
                                 BALANCE SHEETS
    
 
   
<TABLE>
<CAPTION>
                                                                                                      (UNAUDITED)
                                                                                                     SEPTEMBER 30,
                                                                                      JUNE 30, 1997      1997
                                                                                      -------------  -------------
<S>                                                                                   <C>            <C>
                                              ASSETS
Current Assets:
  Cash and cash equivalents.........................................................  $     775,693   $   230,967
  Restricted marketable securities held to maturity.................................         76,320       133,209
  Trade accounts receivable.........................................................         86,993       162,775
  Other current assets..............................................................         37,532        72,474
                                                                                      -------------  -------------
      Total current assets..........................................................        976,538       599,425
Property and equipment, net.........................................................      1,266,806     1,286,154
Intangible assets, net..............................................................        388,754       398,269
Other assets........................................................................        129,118       165,461
                                                                                      -------------  -------------
      Total assets..................................................................  $   2,761,216   $ 2,449,309
                                                                                      -------------  -------------
                                                                                      -------------  -------------
                          LIABILITIES AND SHAREHOLDERS' (DEFICIT)/EQUITY
Current Liabilities:
  Accounts payable and accrued expenses.............................................  $     976,646   $ 1,009,971
  Unearned revenue..................................................................        430,497       430,497
  Customer deposits.................................................................        425,000       425,000
                                                                                      -------------  -------------
      Total current liabilities.....................................................      1,832,143     1,865,468
Unearned revenue....................................................................      1,030,469       972,843
                                                                                      -------------  -------------
      Total liabilities.............................................................      2,862,612     2,838,311
                                                                                      -------------  -------------
Commitments and contingencies.......................................................       --             --
Redeemable preferred stock:
  Cumulative, Series A, conditionally redeemable, $4.50 par value, authorized
    167,000 shares; issued and outstanding 67,600 shares at June 30, 1997 and
    September 30, 1997, redemption value equal to carrying value (par plus all
    accrued but unpaid dividends)...................................................        385,200       389,762
  Cumulative, Series B, conditionally redeemable, $5.00 par value, authorized 93,300
    shares; issued and outstanding 86,041 shares at June 30, 1997 and September 30,
    1997, redemption value equal to carrying value (par plus all accrued but unpaid
    dividends)......................................................................        518,355       524,805
                                                                                      -------------  -------------
      Total redeemable preferred stock..............................................        903,555       914,567
Shareholders' (Deficit)/Equity:
  Common stock, no par value; $.005 stated value; authorized 40,000,000 shares;
    2,646,684 shares issued and outstanding and 291,756 shares subscribed at June
    30, 1997; 3,308,472 shares issued and outstanding as of September 30, 1997......         14,692        16,542
  Additional paid-in capital........................................................     19,910,396    21,197,302
  Less: Related party note receivable...............................................       (124,000)     (839,263)
       Deferred costs associated with planned intial public offering................       --            (192,289)
       Stock subscription receivable................................................     (1,264,485)       (6,945)
  Deficit accumulated during the development stage..................................    (19,541,554)  (21,478,916)
                                                                                      -------------  -------------
      Total shareholders' (deficit)/equity..........................................     (1,004,951)   (1,303,569)
                                                                                      -------------  -------------
        Total liabilities, redeemable preferred stock and shareholders'
          (deficit)/equity..........................................................  $   2,761,216   $ 2,449,309
                                                                                      -------------  -------------
                                                                                      -------------  -------------
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-4
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
   
                            STATEMENTS OF OPERATIONS
    
   
<TABLE>
<CAPTION>
                                                                                                   (UNAUDITED)
                                                                           JULY 23, 1990    FOR THE THREE MONTHS ENDED
                                             FOR THE YEARS ENDED JUNE 30,     (DATE OF            SEPTEMBER 30,
                                             ----------------------------  INCEPTION) TO   ----------------------------
                                                 1997           1996       JUNE 30, 1997       1997           1996
                                             -------------  -------------  --------------  -------------  -------------
<S>                                          <C>            <C>            <C>             <C>            <C>
License fee................................  $     130,526  $   1,000,000  $    1,130,526  $      57,626  $      25,000
Advertising revenue........................         81,108          9,600          90,708         75,177         29,198
                                             -------------  -------------  --------------  -------------  -------------
      Total revenue........................        211,634      1,009,600       1,221,234        132,803         54,198
Costs and expenses:
  Selling, general and administrative......      3,028,895      2,602,928       9,284,704      1,223,811        738,130
  Research and development.................      1,722,598      1,604,455       9,563,941        445,994        349,161
  L-VIS System costs.......................      1,274,890        949,804       2,453,313        416,732        190,836
                                             -------------  -------------  --------------  -------------  -------------
      Total costs and expenses.............      6,026,383      5,157,187      21,301,958      2,086,537      1,278,127
Operating loss.............................     (5,814,749)    (4,147,587)    (20,080,724)    (1,953,734)    (1,223,929)
Interest and other income..................        (84,088)      (237,063)       (539,170)       (16,372)       (36,527)
                                             -------------  -------------  --------------  -------------  -------------
Net loss...................................     (5,730,661)    (3,910,524)    (19,541,554)    (1,937,362)    (1,187,402)
Accretion of preferred stock dividends.....        (44,050)       (44,050)       (169,150)       (11,012)       (11,012)
                                             -------------  -------------  --------------  -------------  -------------
Net loss applicable to common stock........  $  (5,774,711) $  (3,954,574) $  (19,710,704) $  (1,948,374) $  (1,198,414)
                                             -------------  -------------  --------------  -------------  -------------
                                             -------------  -------------  --------------  -------------  -------------
  Net loss per share applicable to common
    stock (see Note 2).....................  $       (2.18) $       (1.74)                 $       (0.60) $       (0.46)
                                             -------------  -------------                  -------------  -------------
                                             -------------  -------------                  -------------  -------------
  Weighted average number of shares of
    common stock outstanding...............      2,653,546      2,266,973                      3,260,991      2,579,440
                                             -------------  -------------                  -------------  -------------
                                             -------------  -------------                  -------------  -------------
 
<CAPTION>
                                              (UNAUDITED)
                                             JULY 23, 1990
                                                (DATE OF
                                             INCEPTION) TO
                                             SEPTEMBER 30,
                                                  1997
                                             --------------
<S>                                          <C>
License fee................................  $    1,188,152
Advertising revenue........................         165,885
                                             --------------
      Total revenue........................       1,354,037
Costs and expenses:
  Selling, general and administrative......      10,508,515
  Research and development.................      10,009,935
  L-VIS System costs.......................       2,870,045
                                             --------------
      Total costs and expenses.............      23,388,495
Operating loss.............................     (22,034,458)
Interest and other income..................        (555,542)
                                             --------------
Net loss...................................     (20,478,916)
Accretion of preferred stock dividends.....        (180,162)
                                             --------------
Net loss applicable to common stock........  $  (21,659,078)
                                             --------------
                                             --------------
  Net loss per share applicable to common
    stock (see Note 2).....................
  Weighted average number of shares of
    common stock outstanding...............
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-5
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
            STATEMENTS OF CHANGES IN SHAREHOLDERS' (DEFICIT)/EQUITY
     FOR THE PERIOD JULY 23, 1990 (DATE OF INCEPTION) TO SEPTEMBER 30, 1997
    
   
<TABLE>
<CAPTION>
                                                                                   RELATED PARTY                TREASURY
                                                  COMMON STOCK                       NOTE AND                     STOCK
                                            ------------------------  ADDITIONAL*      STOCK                   -----------
                                             NUMBER OF                  PAID-IN    SUBSCRIPTION    DEFERRED     NUMBER OF
                                              SHARES       AMOUNT       CAPITAL     RECEIVABLE     IPO COSTS     SHARES
                                            -----------  -----------  -----------  -------------  -----------  -----------
<S>                                         <C>          <C>          <C>          <C>            <C>          <C>
Issuance of common stock for patent rights
  and cash, July 1990, $.0025 per share...     400,000    $   2,000       (1,000)
Issuance of common stock for services and
  cash....................................      52,000          260    $  71,240
Issuance of units consisting of 2 shares
  of common stock and warrants to purchase
  6 shares of stock at $6.25 per share,
  May 1991, $2.50 per unit................      64,000          320      159,630
Net loss from July 23, 1990 through June
  30, 1992................................
                                            -----------  -----------  -----------  -------------  -----------  -----------
Balance at June 30, 1992..................     516,000        2,580      229,870
Return of common stock to treasury, April
  1992 at no cost.........................                                                                        (41,200)
Reissuance of treasury shares for
  technology, April 1992..................                               103,000                                   41,200
Issuance of 32,000 warrants for
  technology, July 1992, exercise price of
  $2.50 per share.........................                                32,000
Issuance of units consisting of 200 shares
  of common stock and warrants to purchase
  134 shares of common stock at $1.13 per
  share, August 1992, $225.00 per unit....     308,000        1,540      344,960
Issuance of 480 units consisting of 200
  shares of common stock and 100 shares of
  Conditionally Redeemable Series A
  Preferred Stock, December 1992, $900.00
  per unit................................      96,000          480      215,520
Issuance of 196 units consisting of 200
  shares of common stock and 100 shares of
  conditionally Redeemable Series A
  Preferred Stock, March 1993 $900.00 per
  unit....................................      39,200          196       88,004
Payments related to issuance of common
  stock...................................                              (102,908)
Accretion of preferred stock dividends....                                (8,000)
Net loss..................................
                                            -----------  -----------  -----------  -------------  -----------  -----------
Balance at June 30, 1993..................     959,200        4,796      902,446
                                            -----------  -----------  -----------  -------------  -----------  -----------
 
<CAPTION>
                                                                          DEFICIT
                                                                        ACCUMULATED
                                                                         DURING THE       TOTAL
                                                           UNEARNED     DEVELOPMENT   SHAREHOLDERS'
                                              AMOUNT     COMPENSATION      STAGE      EQUITY/(DEFICIT)
                                            -----------  -------------  ------------  --------------
<S>                                         <C>          <C>            <C>           <C>
Issuance of common stock for patent rights
  and cash, July 1990, $.0025 per share...                                             $      1,000
Issuance of common stock for services and
  cash....................................                                                   71,500
Issuance of units consisting of 2 shares
  of common stock and warrants to purchase
  6 shares of stock at $6.25 per share,
  May 1991, $2.50 per unit................                                                  159,950
Net loss from July 23, 1990 through June
  30, 1992................................                               $ (375,669)       (375,669)
                                                 -----   -------------  ------------  --------------
Balance at June 30, 1992..................                                 (375,669)       (143,219)
Return of common stock to treasury, April
  1992 at no cost.........................   $    (206)                                        (206)
Reissuance of treasury shares for
  technology, April 1992..................         206                                      103,206
Issuance of 32,000 warrants for
  technology, July 1992, exercise price of
  $2.50 per share.........................                                                   32,000
Issuance of units consisting of 200 shares
  of common stock and warrants to purchase
  134 shares of common stock at $1.13 per
  share, August 1992, $225.00 per unit....                                                  346,500
Issuance of 480 units consisting of 200
  shares of common stock and 100 shares of
  Conditionally Redeemable Series A
  Preferred Stock, December 1992, $900.00
  per unit................................                                                  216,000
Issuance of 196 units consisting of 200
  shares of common stock and 100 shares of
  conditionally Redeemable Series A
  Preferred Stock, March 1993 $900.00 per
  unit....................................                                                   88,200
Payments related to issuance of common
  stock...................................                                                 (102,908)
Accretion of preferred stock dividends....                                                   (8,000)
Net loss..................................                               (1,819,277)     (1,819,277)
                                                 -----   -------------  ------------  --------------
Balance at June 30, 1993..................                               (2,194,946)     (1,287,704)
                                                 -----   -------------  ------------  --------------
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-6
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
            STATEMENTS OF CHANGES IN SHAREHOLDERS' (DEFICIT)/EQUITY
     FOR THE PERIOD JULY 23, 1990 (DATE OF INCEPTION) TO SEPTEMBER 30, 1997
    
   
<TABLE>
<CAPTION>
                                                                                RELATED
                                                                                 PARTY
                                              COMMON STOCK                      NOTE AND                      TREASURY STOCK
                                         ----------------------  ADDITIONAL      STOCK                   ------------------------
                                          NUMBER OF                PAID-IN    SUBSCRIPTION   DEFERRED     NUMBER OF
                                           SHARES      AMOUNT      CAPITAL     RECEIVABLE    IPO COSTS     SHARES       AMOUNT
                                         -----------  ---------  -----------  ------------  -----------  -----------  -----------
<S>                                      <C>          <C>        <C>          <C>           <C>          <C>          <C>
Balance at June 30, 1993...............     959,200       4,796     902,446
Issuance of common stock and warrants
  to purchase 132,074 shares of common
  stock at $12.12 per share, August
  1993.................................      61,906         309     658,309
Exercise of warrants at $12.12 per
  share, January 1994..................      82,542         413     949,587
Issuance of 86 units consisting of
  2,000 shares of common stock, 1,000
  shares of Conditionally Redeemable
  Series B Preferred Stock and warrants
  to purchase 2,000 shares of common
  stock at $12.50 per share, February
  1994, $30,000.00 per unit............     172,000         860   1,970,381
Unearned compensation related to
  issuance of 80,000 options, February
  1994, exercise price of $11.25 per
  share................................                             360,000
Issuance of common stock on account,
  March 1994, $12.50 per share.........      48,000         240     598,328      (598,568)
Issuance of common stock and warrants
  to purchase 450,000 shares of common
  stock at $12.50 per share, April
  1994.................................     120,000         600   1,445,015
Issuance of common stock, April 1994,
  $12.50 per share.....................      24,000         120     299,880
Issuance of common stock, June 1994,
  $15.00 per share.....................      60,000         300     830,022
Amortization of unearned compensation
  related to issuance of options.......
Accretion of preferred stock
  dividends............................                             (29,000)
Net loss...............................
                                         -----------  ---------  -----------  ------------  -----------  -----------       -----
Balance at June 30, 1994...............   1,527,648       7,638   7,984,968      (598,568)
                                         -----------  ---------  -----------  ------------  -----------  -----------       -----
 
<CAPTION>
 
                                                          DEFICIT
                                                        ACCUMULATED
                                                         DURING THE       TOTAL
                                           UNEARNED     DEVELOPMENT   SHAREHOLDERS'
                                         COMPENSATION      STAGE      EQUITY/(DEFICIT)
                                         -------------  ------------  --------------
<S>                                      <C>            <C>           <C>
Balance at June 30, 1993...............                  (2,194,946)     (1,287,704)
Issuance of common stock and warrants
  to purchase 132,074 shares of common
  stock at $12.12 per share, August
  1993.................................                                     658,618
Exercise of warrants at $12.12 per
  share, January 1994..................                                     950,000
Issuance of 86 units consisting of
  2,000 shares of common stock, 1,000
  shares of Conditionally Redeemable
  Series B Preferred Stock and warrants
  to purchase 2,000 shares of common
  stock at $12.50 per share, February
  1994, $30,000.00 per unit............                                   1,971,241
Unearned compensation related to
  issuance of 80,000 options, February
  1994, exercise price of $11.25 per
  share................................     (360,000)                             0
Issuance of common stock on account,
  March 1994, $12.50 per share.........                                           0
Issuance of common stock and warrants
  to purchase 450,000 shares of common
  stock at $12.50 per share, April
  1994.................................                                   1,445,615
Issuance of common stock, April 1994,
  $12.50 per share.....................                                     300,000
Issuance of common stock, June 1994,
  $15.00 per share.....................                                     830,322
Amortization of unearned compensation
  related to issuance of options.......       60,000                         60,000
Accretion of preferred stock
  dividends............................                                     (29,000)
Net loss...............................                  (4,263,754)     (4,263,754)
                                         -------------  ------------  --------------
Balance at June 30, 1994...............     (300,000)    (6,458,700)        635,338
                                         -------------  ------------  --------------
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-7
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
            STATEMENTS OF CHANGES IN SHAREHOLDERS' (DEFICIT)/EQUITY
     FOR THE PERIOD JULY 23, 1990 (DATE OF INCEPTION) TO SEPTEMBER 30, 1997
    
   
<TABLE>
<CAPTION>
                                            COMMON STOCK                     RELATED PARTY                     TREASURY STOCK
                                      ------------------------  ADDITIONAL   NOTE AND STOCK               ------------------------
                                       NUMBER OF                 PAID-IN      SUBSCRIPTION     DEFERRED    NUMBER OF
                                        SHARES       AMOUNT      CAPITAL       RECEIVABLE     IPO COSTS     SHARES       AMOUNT
                                      -----------  -----------  ----------  ----------------  ----------  -----------  -----------
<S>                                   <C>          <C>          <C>         <C>               <C>         <C>          <C>
Balance at June 30, 1994............   1,527,648        7,638    7,984,968       (598,568)
Issuance of common stock, warrants
  to purchase 70,000 shares of
  common stock at $15.00 per share
  and warrants to purchase 70,000
  shares of common stock at $20.00
  per share, July 1994..............     140,000          700    2,082,600
Issuance of common stock, April
  1995, $12.50 per share............      11,746           59      146,767
Exercise of warrants at $12.50 per
  share, May 1995...................     105,300          527    1,298,231       (124,000)
Compensation expense in connection
  with note receivable, May 1995....                                24,800
Unearned compensation related to
  issuance 20,000 options, June
  1995, exercise price of $15.00 per
  share.............................                               120,000
Receipt of stock subscription
  receivable........................                                              598,568
Amortization of unearned
  compensation related to issuance
  of options........................
Accretion of preferred stock
  dividends.........................                               (44,050)
Net loss............................
                                      -----------  -----------  ----------       --------     ----------  -----------       -----
Balance at June 30, 1995............   1,784,694        8,924   11,613,316       (124,000)
                                      -----------  -----------  ----------       --------     ----------  -----------       -----
 
<CAPTION>
                                                       DEFICIT
                                                     ACCUMULATED
                                                      DURING THE       TOTAL
                                        UNEARNED     DEVELOPMENT   SHAREHOLDERS'
                                      COMPENSATION      STAGE      EQUITY/(DEFICIT)
                                      -------------  ------------  --------------
<S>                                   <C>            <C>           <C>
Balance at June 30, 1994............     (300,000)    (6,458,700)        635,338
Issuance of common stock, warrants
  to purchase 70,000 shares of
  common stock at $15.00 per share
  and warrants to purchase 70,000
  shares of common stock at $20.00
  per share, July 1994..............                                   2,083,300
Issuance of common stock, April
  1995, $12.50 per share............                                     146,826
Exercise of warrants at $12.50 per
  share, May 1995...................                                   1,174,758
Compensation expense in connection
  with note receivable, May 1995....                                      24,800
Unearned compensation related to
  issuance 20,000 options, June
  1995, exercise price of $15.00 per
  share.............................     (120,000)                             0
Receipt of stock subscription
  receivable........................                                     598,568
Amortization of unearned
  compensation related to issuance
  of options........................      180,000                        180,000
Accretion of preferred stock
  dividends.........................                                     (44,050)
Net loss............................                  (3,441,669)     (3,441,669)
                                      -------------  ------------  --------------
Balance at June 30, 1995............     (240,000)    (9,900,369)      1,357,871
                                      -------------  ------------  --------------
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-8
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
            STATEMENTS OF CHANGES IN SHAREHOLDERS' (DEFICIT)/EQUITY
     FOR THE PERIOD JULY 23, 1990 (DATE OF INCEPTION) TO SEPTEMBER 30, 1997
    
   
<TABLE>
<CAPTION>
                                             COMMON STOCK                  RELATED PARTY                 TREASURY STOCK
                                          ------------------  ADDITIONAL   NOTE AND STOCK              ------------------
                                          NUMBER OF             PAID-IN     SUBSCRIPTION    DEFERRED   NUMBER OF
                                           SHARES    AMOUNT     CAPITAL      RECEIVABLE     IPO COSTS   SHARES     AMOUNT
                                          ---------  -------  -----------  --------------   ---------  ---------   ------
<S>                                       <C>        <C>      <C>          <C>              <C>        <C>         <C>
Balance at June 30, 1995................  1,784,694   8,924    11,613,316     (124,000)
Issuance of .041 units consisting of
  2,000 shares of common stock, 1,000
  shares of Conditionally Redeemable
  Series B Preferred Stock and warrants
  to purchase 2,000 shares of common
  stock at $12.50 per share, October
  1995, $30,000.00 per unit.............        82      0.5         1,025
Issuance of common stock, October 1995,
  $12.50 per share......................       128      0.5         1,600
Issuance of common stock and warrants to
  purchase 10,932 shares of common stock
  at $12.50 per share, October 1995.....       888        4        11,096
Exercise of warrants at $12.50 per
  share, October 1995...................     2,000       10        19,990
Issuance of common stock, February 1996,
  $17.50 per share......................   282,266    1,411     4,558,798
Issuance of 24,000 warrants to joint
  venture partner March 1996, exercise
  price of $15.00 per share.............                          120,000
Exercise of warrants at $1.13 per share,
  April 1996............................       938        5         1,050
Exercise of warrants at $6.25 per share,
  May 1996..............................   170,000      850     1,061,650
Issuance of 15,794 warrants for services
  performed during 1996, exercise price
  of $15.00 per share...................                           71,075
Amortization of unearned compensation
  related to issuance of options........
Accretion of preferred stock
  dividends.............................                          (44,050)
Net loss................................
                                          ---------  -------  -----------  --------------   ---------  ---------   ------
Balance at June 30, 1996................  2,240,996  $11,205  $17,415,550    $(124,000)
                                          ---------  -------  -----------  --------------   ---------  ---------   ------
                                          ---------  -------  -----------  --------------   ---------  ---------   ------
 
<CAPTION>
                                                            DEFICIT
                                                          ACCUMULATED
                                                          DURING THE          TOTAL
                                            UNEARNED      DEVELOPMENT     SHAREHOLDERS'
                                          COMPENSATION       STAGE       EQUITY/(DEFICIT)
                                          ------------   -------------   ----------------
<S>                                       <C>            <C>             <C>
Balance at June 30, 1995................    (240,000)      (9,900,369)       1,357,871
Issuance of .041 units consisting of
  2,000 shares of common stock, 1,000
  shares of Conditionally Redeemable
  Series B Preferred Stock and warrants
  to purchase 2,000 shares of common
  stock at $12.50 per share, October
  1995, $30,000.00 per unit.............                                       1,025.5
Issuance of common stock, October 1995,
  $12.50 per share......................                                       1,600.5
Issuance of common stock and warrants to
  purchase 10,932 shares of common stock
  at $12.50 per share, October 1995.....                                        11,100
Exercise of warrants at $12.50 per
  share, October 1995...................                                        20,000
Issuance of common stock, February 1996,
  $17.50 per share......................                                     4,560,209
Issuance of 24,000 warrants to joint
  venture partner March 1996, exercise
  price of $15.00 per share.............                                       120,000
Exercise of warrants at $1.13 per share,
  April 1996............................                                         1,055
Exercise of warrants at $6.25 per share,
  May 1996..............................                                     1,062,500
Issuance of 15,794 warrants for services
  performed during 1996, exercise price
  of $15.00 per share...................                                        71,075
Amortization of unearned compensation
  related to issuance of options........     240,000                           240,000
Accretion of preferred stock
  dividends.............................                                       (44,050)
Net loss................................                   (3,910,524)      (3,910,524)
                                          ------------   -------------   ----------------
Balance at June 30, 1996................                 $(13,810,893)     $ 3,491,862
                                          ------------   -------------   ----------------
                                          ------------   -------------   ----------------
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-9
<PAGE>
   
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
            STATEMENTS OF CHANGES IN SHAREHOLDERS' (DEFICIT)/EQUITY
     FOR THE PERIOD JULY 23, 1990 (DATE OF INCEPTION) TO SEPTEMBER 30, 1997
    
   
<TABLE>
<CAPTION>
                                                                                             RELATED PARTY
                                                               COMMON STOCK                    NOTE AND
                                                            ------------------  ADDITIONAL       STOCK
                                                            NUMBER OF             PAID-IN    SUBSCRIPTION      DEFERRED
                                                             SHARES    AMOUNT     CAPITAL     RECEIVABLE       IPO COSTS
                                                            ---------  -------  -----------  -------------   -------------
<S>                                                         <C>        <C>      <C>          <C>             <C>
Balance at June 30, 1996..................................  2,240,996   11,205   17,415,550      (124,000)
Exercise of warrants at $2.50 per share, August 1996......     8,000        40       19,960
Exercise of warrants at $2.50 per share, September 1996...     4,000        20        9,980
Exercise of warrants at $1.13 per share, May 1997.........    97,930       490      109,681
Issuance of common stock on account, May 1997, $3.75 per
  share...................................................   587,514     2,937    2,172,013    (1,264,485)
Issuance of 4,206 warrants for services performed during
  1997, exercise price of $15.00 per share................                           18,927
Accretion of preferred stock dividends....................                          (44,050)
Compensation expense associated with extension of employee
  stock options...........................................                          208,335
Net loss..................................................
                                                            ---------  -------  -----------  -------------   -------------
Balance at June 30, 1997..................................  2,938,440  $14,692  $19,910,396   $(1,388,485)
Exercise of warrants at $1.13 per share (unaudited).......    51,062       255       57,189
Exercise of warrants at $2.50 per share July 1997
  (unaudited).............................................   282,000     1,410      703,590      (655,000)
Compensation expense in connection with notes receivable,
  July 1997 (unaudited)...................................                          360,250
Issuance of 36,970 shares with respect to anti-dilution
  rights in July 1997 (unaudited).........................    36,970       185         (185)
Compensation expense related to issuance of 20,000
  options, September 30, 1997, exercise price of $2.50 per
  share (unaudited).......................................                           80,000
Issuance of 20,000 warrants in settlement of obligation
  accrued, September 1997, exercise price $4.50 per share
  (unaudited).............................................                           90,000
Issuance of 1,572 warrants in settlement of obligation
  accrued, September 1997, exercise price $15.00 per share
  (unaudited).............................................                            7,074
Collection of stock subscriptions receivable
  (unaudited).............................................                                      1,197,277
Deferred costs associated with planned initial public
  offering (unaudited)....................................                                                        (192,289)
Accretion of preferred stock dividends (unaudited)........                          (11,012)
Net loss (unaudited)......................................
                                                            ---------  -------  -----------  -------------   -------------
Balance at September 30, 1997 (unaudited).................  3,308,472  $16,542  $21,197,302   $  (846,208)        (192,289)
                                                            ---------  -------  -----------  -------------   -------------
                                                            ---------  -------  -----------  -------------   -------------
 
<CAPTION>
                                                                                               DEFICIT
                                                            TREASURY STOCK                   ACCUMULATED
                                                               NUMBER OF                      DURING THE        TOTAL
 
                                                            ---------------     UNEARNED     DEVELOPMENT    SHAREHOLDERS'
 
                                                            SHARES   AMOUNT   COMPENSATION      STAGE      EQUITY/(DEFICIT)
 
                                                            ------   ------   ------------   ------------  ----------------
 
<S>                                                         <C>      <C>      <C>            <C>           <C>
Balance at June 30, 1996..................................                                    (13,810,893)     3,491,862
 
Exercise of warrants at $2.50 per share, August 1996......                                                        20,000
 
Exercise of warrants at $2.50 per share, September 1996...                                                        10,000
 
Exercise of warrants at $1.13 per share, May 1997.........                                                       110,171
 
Issuance of common stock on account, May 1997, $3.75 per
  share...................................................                                                       910,465
 
Issuance of 4,206 warrants for services performed during
  1997, exercise price of $15.00 per share................                                                        18,927
 
Accretion of preferred stock dividends....................                                                       (44,050)
 
Compensation expense associated with extension of employee
  stock options...........................................                                                       208,335
 
Net loss..................................................                                     (5,730,661)    (5,730,661)
 
                                                            ------   ------      -----       ------------  ----------------
 
Balance at June 30, 1997..................................                                   $(19,541,554)   $(1,004,951)
 
Exercise of warrants at $1.13 per share (unaudited).......                                                        57,444
 
Exercise of warrants at $2.50 per share July 1997
  (unaudited).............................................                                                        50,000
 
Compensation expense in connection with notes receivable,
  July 1997 (unaudited)...................................                                                       360,250
 
Issuance of 36,970 shares with respect to anti-dilution
  rights in July 1997 (unaudited).........................                                                            --
 
Compensation expense related to issuance of 20,000
  options, September 30, 1997, exercise price of $2.50 per
  share (unaudited).......................................                                                        80,000
 
Issuance of 20,000 warrants in settlement of obligation
  accrued, September 1997, exercise price $4.50 per share
  (unaudited).............................................                                                        90,000
 
Issuance of 1,572 warrants in settlement of obligation
  accrued, September 1997, exercise price $15.00 per share
  (unaudited).............................................                                                         7,074
 
Collection of stock subscriptions receivable
  (unaudited).............................................                                                     1,197,277
 
Deferred costs associated with planned initial public
  offering (unaudited)....................................                                                      (192,289)
 
Accretion of preferred stock dividends (unaudited)........                                                       (11,012)
 
Net loss (unaudited)......................................                                     (1,937,362)    (1,937,362)
 
                                                            ------   ------      -----       ------------  ----------------
 
Balance at September 30, 1997 (unaudited).................   $  0     $  0        $  0       $(21,478,916)   $(1,303,569)
 
                                                            ------   ------      -----       ------------  ----------------
 
                                                            ------   ------      -----       ------------  ----------------
 
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-10
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
   
                            STATEMENTS OF CASH FLOWS
    
 
   
<TABLE>
<CAPTION>
                                                                                                                (UNAUDITED)
                                                                                          (UNAUDITED)          JULY 23, 1990
                                           FOR THE YEARS ENDED      JULY 23, 1990     FOR THE THREE MONTHS       (DATE OF
                                                 JUNE 30,             (DATE OF        ENDED SEPTEMBER 30,       INCEPTION)
                                          ----------------------     INCEPTION)      ----------------------  TO SEPTEMBER 30,
                                             1997        1996     TO JUNE 30, 1997      1997        1996           1997
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
<S>                                       <C>         <C>         <C>                <C>         <C>         <C>
Cash flows from operating activities:
  Net loss..............................  $(5,730,661) $(3,910,524)   $ (19,541,554) $(1,937,362) $(1,187,402)   $ (21,478,916)
  Adjustments to reconcile net loss to
    net cash used in operating
    activities:
      Amortization of unearned income...    (130,526)     --             (130,526)      (57,626)    (25,000)        (188,152)
      Depreciation expense..............     478,982     294,765          999,600       146,646     103,141        1,146,246
      Amortization of intangibles.......      57,490      10,871          112,347        16,734      14,372          129,081
      Charges associated with option and
        warrant grants and related party
        note receivable.................     227,262     431,075        1,058,137       440,250     169,167        1,498,387
      Equity in net loss of affiliate...      --          --                9,048        --          --                9,048
      Increase (decrease) in cash
        resulting from changes in:
          Trade accounts receivable.....     (78,293)     (8,700)         (86,993)      (75,782)    (40,200)        (162,775)
          Current assets................      77,244     (73,288)         (37,532)      (23,231)     93,796          (60,763)
          Other assets..................        (572)    (66,080)        (129,118)      (36,343)        (80)        (165,461)
          Accounts payable and accrued
            expenses....................     379,044     149,597          976,646       (85,312)    (80,102)         891,334
          Unearned revenue..............     391,492    (800,000)       1,591,492        --          40,000        1,591,492
          Customer deposits.............     125,000     300,000          425,000        --          --              425,000
          Miscellaneous other...........     108,274      19,312          119,354         6,821      34,475          126,175
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
          Net cash used in operating
            activities..................  (4,095,264) (3,652,972)     (14,634,099)   (1,605,205)   (877,833)     (16,239,304)
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
Cash flows from investing activities:
  Purchase of held-to-maturity
    investments.........................     (75,535) (3,027,826)      (5,289,558)      (52,000)   (501,878)      (5,341,558)
  Proceeds from held-to-maturity
    investments.........................   3,000,000   2,200,000        5,200,000             0   3,000,000        5,200,000
  Purchases of property and equipment...    (523,221)   (879,958)      (2,278,414)     (165,994)    (41,137)      (2,444,408)
  Increase in intangible assets.........     (87,632)   (207,569)        (595,209)      (26,249)    (26,622)        (621,458)
  Investments in joint venture..........      --          --               (9,048)       --          --               (9,048)
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
        Net cash provided by (used in)
          investing activities..........   2,313,612  (1,915,353)      (2,972,229)     (244,243)  2,430,363       (3,216,472)
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
Cash flows from financing activities:
  Proceeds from issuances of preferred
    stock...............................      --             205          734,405             0           0          734,405
  Proceeds from issuances of common
    stock...............................   1,050,636   5,657,490       17,647,616     1,304,722      30,000       18,952,338
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
        Net cash provided by financing
          activities....................   1,050,636   5,657,695       18,382,021     1,304,722      30,000       19,686,743
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
        Net increase (decrease) in cash
          and cash equivalents..........    (731,016)     89,370          775,693      (544,726)  1,582,530          230,967
 
Cash and cash equivalents at beginning
  of period.............................   1,506,709   1,417,339                0       775,693   1,506,709                0
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
Cash and cash equivalents at end of
  period................................  $  775,693  $1,506,709    $     775,693    $  230,967  $3,089,239    $     230,967
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
                                          ----------  ----------  -----------------  ----------  ----------  -----------------
Supplemental cash flow information:
 
  Subscriptions received in connection
    with issuance of stock..............  $1,264,485
  Deferred costs associated with planned
    initial public offering
    (unaudited).........................                                             $  192,289
  Deferred debt issuance costs
    (unaudited).........................                                                 11,711
  Fair value of warrants issued in
    settlement of accrued obligation
    (unaudited).........................                                                 97,074
</TABLE>
    
 
                 See accompanying notes to financial statements
 
                                      F-11
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                         NOTES TO FINANCIAL STATEMENTS
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
1. ORGANIZATION:
 
    Princeton Video Image, Inc., formerly known as Princeton Electronic
Billboard, Inc. ("the Company"), was incorporated on July 23, 1990 in the State
of New Jersey. The Company has developed a Live Video Insertion System (the
"L-VIS System") which utilizes proprietary software and hardware to insert
images into a live television sports broadcast so that the images appear to
actually exist in the stadium where the game is being played. The Company is
marketing this system to advertisers for use in real time insertion of an image
into television transmissions of a live sporting event. The Company intends to
market its systems on a worldwide basis through licensing agreements or the
formation of joint ventures.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
BASIS OF PRESENTATION
 
    The accompanying financial statements have been prepared assuming the
Company will continue as a going concern and contemplates the realization of
assets and the satisfaction of liabilities in the normal course of business.
Therefore, the financial statements do not include any adjustments relating to
the recoverability and classification of recorded asset amounts or the amounts
and classification of liabilities that might result from the outcome of this
uncertainty.
 
   
    The Company has generated minimal revenues to date, incurred recurring
losses since inception and has an accumulated deficit of approximately $19.5
million at June 30, 1997 and $21.5 million as of September 30, 1997. The Company
also has significant liquidity requirements to fund the continuation of
operations. As a result, continuation of the business is dependent on the
ability of the Company to successfully market its technology and obtain
sufficient working capital to finance the continuation of operations.
Management's plans include the continuation of marketing efforts aimed at
generating revenue and to obtain additional funds for working capital
requirements through a public or private placement of debt or equity
instruments. There can be no assurance that the Company will be successful in
its attempt to consummate the aforementioned plans. Further, there can be no
assurance, assuming the Company successfully raises additional funds, that the
Company will achieve profitability or positive cash flow. If the Company is
unable to obtain adequate additional financing, management will be required to
substantially curtail the Company's research and development programs and to
curtail certain other of its operations.
    
 
DEVELOPMENT STAGE COMPANY
 
    The accompanying financial statements have been prepared in accordance with
the provisions of Statement of Financial Accounting Standard No. 7, "Accounting
and Reporting by Development Stage Enterprises."
 
CASH AND CASH EQUIVALENTS
 
    Cash and cash equivalents consist of petty cash on hand, checking accounts,
money market funds, and all highly liquid debt instruments purchased with a
maturity of three months or less.
 
                                      F-12
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
INVESTMENTS
 
    Investments in and the operating results of joint ventures in which the
Company has a 50% interest or otherwise exercises significant influence are
accounted for on the basis of the equity method of accounting.
 
PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost, less accumulated depreciation.
Depreciation is provided using the straight-line method over the estimated
useful lives of the respective assets, principally three to seven years. Gains
or losses on depreciable assets retired or sold are recognized in the statement
of operations in the year of disposal.
 
INTANGIBLE ASSETS
 
    Legal costs incurred to apply for patents are capitalized. Effective July 1,
1996, the Company began amortizing these costs using the straight line method
over an estimated useful life of 7 years, which is shorter than the legal life.
Prior to that date, these costs were amortized over 14 years.
 
INCOME TAXES
 
    The Company accounts for income taxes by recognizing deferred tax assets and
liabilities for the expected future tax consequences of temporary differences
between the financial statement and tax bases of assets and liabilities using
enacted tax rates in effect for the years in which the differences are expected
to reverse.
 
REVENUE
 
   
    Non-refundable license fees are recognized as revenue when earned, which is
when all related commitments have been satisfied (see Note 5). Additionally,
under the terms of certain existing agreements, the Company retains title to the
L-VIS System and receives a non-refundable fee which reflects reimbursement for
the construction cost of the system delivered to the licensee. These fees are
recorded as license revenue on a straight-line basis over the shorter of the
license term or useful life of the equipment.
    
 
   
    Advertising revenue is recognized when earned, which is when the respective
advertisements are inserted into a television broadcast.
    
 
RESEARCH AND DEVELOPMENT COSTS
 
    Research and development costs are expensed as incurred. Costs associated
with the development of the Company's proprietary computer system which are
incurred prior to technological feasibility are recorded as research and
development expenses.
 
PER SHARE DATA
 
    Pursuant to Securities and Exchange Commission Staff Accounting Bulletin
Topic 4-D, certain issuances of common stock and stock options and warrants
granted by the Company during the twelve months preceding the Company's initial
public offering have been included in the calculation of net loss
 
                                      F-13
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
   
per share applicable to common stock as if they were outstanding for all periods
presented, using the treasury stock method at an assumed public offering price
of $7.00 per share.
    
 
    Net loss per share applicable to common stock calculated in accordance with
APB Opinion No. 15 ("APB 15") is shown below. The weighted average number of
shares outstanding excludes the number of common shares issuable upon the
exercise of outstanding stock options and warrants since such inclusion would be
antidilutive.
 
   
<TABLE>
<CAPTION>
                                                                                             (UNAUDITED)
                                                                 FOR THE YEARS ENDED     FOR THE THREE MONTHS
                                                                       JUNE 30            ENDED SEPTEMBER 30
                                                                ----------------------  ----------------------
                                                                   1997        1996        1997        1996
                                                                ----------  ----------  ----------  ----------
<S>                                                             <C>         <C>         <C>         <C>
Net loss per share applicable to common stock.................      $(2.43)     $(2.05)     $(0.60)      (0.53)
Weighted average number of common shares outstanding..........   2,372,065   1,933,196   3,240,991   2,245,663
</TABLE>
    
 
    In February 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards No. 128, "Earnings Per Share" ("SFAS 128")
which supercedes APB 15. SFAS 128 replaces the presentation of primary earnings
per share with a presentation of basic earnings per share which excludes
dilution and is computed by dividing income available to common stockholders by
the weighted average number of common shares outstanding during the period. SFAS
128 also requires dual presentation of basic earnings per share and diluted
earnings per share on the face of the income statement for all periods
presented. Diluted earnings per share is computed similarly to full diluted
earnings per share pursuant to APB 15, with some modifications. SFAS 128 is
effective for financial statements issued for periods ending after December 15,
1997, including interim periods. The Company will present earnings per share in
accordance with SFAS 128 commencing in fiscal year 1998.
 
RISK AND UNCERTAINTIES
 
    The Company is subject to a number of risks common to companies in similar
stages of development including, but not limited to, the lack of assurance of
the marketability of the product, the need to raise substantial additional
funds, the risk of technological obsolescence and limited source of supply of
certain components of the L-VIS System.
 
USE OF ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the dates of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.
 
RECLASSIFICATIONS
 
    Certain reclassifications have been made to the 1996 financial statements to
conform with the 1997 presentation.
 
                                      F-14
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
   
INTERIM FINANCIAL INFORMATION
    
 
   
    The financial information presented as of September 30, 1997 and for the
three months ended September 30, 1997 and 1996 and for the period July 23, 1990
(date of inception) to September 30, 1997, in the opinion of management,
reflects all adjustments (which consist of normal accruals) necessary for a fair
presentation of such financial information.
    
 
   
NEW PRONOUNCEMENTS
    
 
   
    The Financial Accounting Standards Board issued Financial Accounting
Standard No. 130, "Reporting Comprehensive Income" ("SFAS 130") in June 1997.
Comprehensive income represents the change in net assets of a business
enterprise as a result of nonowner transactions. Management does not believe
that the future adoption of SFAS 130 will have a material effect on the
Company's financial position and results of operations. The Company will adopt
SFAS 130 for the year ending June 30, 1998.
    
 
   
    Also in June 1997, the Financial Accounting Standards Board issued Financial
Accounting Standard No. 131, "Disclosures about Segments of an Enterprise and
Related Information" ("SFAS 131"). SFAS 131 requires that a business enterprise
report certain information about operating segments, products and services,
geographic areas of operation, and major customers in complete sets of financial
statements and in condensed financial statements for interim periods. The
Company will adopt SFAS 131 in 1998.
    
 
3. RESTRICTED MARKETABLE SECURITIES HELD TO MATURITY:
 
    At June 30, 1997, the Company had investments in U.S. Treasury Notes which,
at the time of purchase, had a maturity greater than three months but less than
one year and are restricted as to use under the terms of an existing letter of
credit. The Company intends to hold to these debt instruments to maturity and
has accordingly classified them as marketable securities held to maturity at
their amortized cost basis. Unrealized holding losses totaled $206 at June 30,
1997.
 
4. INVESTMENTS IN JOINT VENTURES:
 
    In 1993, the Company formed a joint venture, Publicidad Virtual S.A. de
C.V., ("Publicidad"), with Presencia en Medios, S.A. de C.V. ("Presencia"), a
Mexican corporation, for purposes of marketing the Company's technology in Latin
America and the Spanish language markets in the Caribbean basin. The Company and
Presencia each own 50% of the voting shares and share equally in the net
earnings of Publicidad. At June 30, 1997, the Company's investment in Publicidad
amounted to $0, reflecting the Company's equity in Publicidad. The Company has
not recognized losses in excess of its investment in Publicidad as it has no
commitment to fund Publicidad's operations.
 
    Under the terms of the joint venture agreement, Presencia manages the
day-to-day operations of Publicidad and is obligated to make such loans or
additional contributions as are necessary to carry out the business. The Company
has no further obligation to the joint venture. In 1994, Publicidad, through
additional contributions made by Presencia, paid the Company $2,000,000 for an
exclusive, royalty-free license granting Publicidad the right to commercially
market the Company's technology in Latin America and the Spanish-speaking
Caribbean. (See Note 5).
 
                                      F-15
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
5. LICENSE FEES:
 
    In connection with the joint venture noted above, the Company received a
non-refundable fee of $2,000,000. The Company recognized 50% of this fee
($1,000,000 based upon its percentage ownership in Publicidad) in 1996 when all
the deliverables as defined in the agreement were met. The Company recognized
$100,000 of license fees as revenue relating to the amortization of unearned
revenue in 1997. The remaining $900,000 of unearned revenue, of which $100,000
is included in current liabilities and the remainder in long-term at June 30,
1997, is being amortized into income over a 10 year period commencing July 1,
1996.
 
   
    Under the terms of certain existing agreements, the Company retains title to
the L-VIS System and receives a non-refundable fee which reflects reimbursement
for the construction cost of the system delivered to the licensee. These fees
are recorded as license revenue on a straight-line basis over the shorter of the
license term or the useful life of the equipment. During 1997, the Company
received $391,492 of such fees, of which $30,526 was recognized as license fee
revenue. The remaining $360,966 is included in unearned revenue, of which
$130,497 is current.
    
 
6. PROPERTY AND EQUIPMENT:
 
    The costs and accumulated depreciation of property and equipment at June 30,
1997 are summarized as follows:
 
<TABLE>
<CAPTION>
                                                                                                          1997
                                                                                                      ------------
<S>                                                                                                   <C>
Furniture and fixtures..............................................................................  $     61,281
Leasehold improvements..............................................................................        22,583
Office equipment....................................................................................       802,856
L-VIS Systems.......................................................................................       566,292
Research and development equipment and software.....................................................       417,645
Spare parts.........................................................................................       319,296
                                                                                                      ------------
      Total property and equipment..................................................................     2,189,953
  Less: accumulated depreciation....................................................................      (923,147)
                                                                                                      ------------
Property and equipment, net.........................................................................  $  1,266,806
                                                                                                      ------------
                                                                                                      ------------
</TABLE>
 
    Depreciation expense amounted to $478,982 and $294,765 for the years ended
June 30, 1997 and 1996, respectively.
 
                                      F-16
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
   
7. INTANGIBLE ASSETS:
    
 
    The costs and accumulated amortization at June 30, 1997 are summarized as
follows:
 
<TABLE>
<CAPTION>
                                                                                                           1997
                                                                                                        ----------
<S>                                                                                                     <C>
Patents...............................................................................................  $  182,358
Patent Applications in Progress.......................................................................     273,084
                                                                                                        ----------
      Total Intangible Assets.........................................................................     455,442
      Less: Accumulated amortization..................................................................     (66,688)
                                                                                                        ----------
      Intangible Assets, net..........................................................................  $  388,754
                                                                                                        ----------
                                                                                                        ----------
</TABLE>
 
    Amortization expense amounted to $57,490 and $10,871 for the years ended
June 30, 1997 and 1996, respectively. On May 6, 1997 and August 6, 1996,
respectively, the Company was granted patents relating to a pattern recognition
system to detect specific objects in a video field and a system and method for a
downstream application and control electronic billboard system.
 
8. INCOME TAXES:
 
    Temporary differences which give rise to significant deferred tax assets and
liabilities at June 30, 1997 are as follows:
 
<TABLE>
<CAPTION>
                                                                                                         1997
                                                                                                     -------------
<S>                                                                                                  <C>
Deferred tax assets:
  Capitalized start-up costs.......................................................................  $     798,000
  Fixed assets.....................................................................................        176,000
  Deferred revenue and other.......................................................................        484,000
  Net operating loss carryforwards.................................................................      2,176,000
  State taxes......................................................................................      1,456,000
  Valuation allowance--Federal.....................................................................     (3,479,000)
  Valuation allowance--State.......................................................................     (1,456,000)
                                                                                                     -------------
      Total deferred tax assets....................................................................  $     155,000
Deferred tax liabilities:
  Intangibles......................................................................................        155,000
                                                                                                     -------------
      Total deferred tax liabilities...............................................................        155,000
                                                                                                     -------------
        Net deferred taxes.........................................................................  $           0
                                                                                                     -------------
                                                                                                     -------------
</TABLE>
 
    Due to the uncertainty of the realization of the deferred tax assets, a full
valuation allowance has been provided.
 
   
    As of June 30, 1997, the Company has net operating loss carryforwards for
federal income tax purposes of approximately $6,400,000, which expire in the
years 2006 through 2012. At September 30, 1997, the Company had available net
operating loss carryforwards of approximately $7,800,000. The available net
operating losses are based on the assumption that the Company has gone through a
change in ownership pursuant to Internal Revenue Code ("IRC") Section 382 during
the fiscal year ended June 30, 1997 as a result of the May 1997 Rights Offering.
Under IRC Section 382, the amount of the net operating loss carryforwards that
are available to offset taxable income in any particular year is severely
limited.
    
 
                                      F-17
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
8. INCOME TAXES: (CONTINUED)
    Although the Company has determined its net operating losses as if it had
undergone a change of ownership pursuant to IRC Section 382, the Company has not
yet finalized the analysis to make an actual determination of whether such a
change has occurred. Therefore, if such a change has not occurred during the
fiscal year ended June 30, 1997, the amount of net operating loss carryforwards
available in total and on an annual basis may be increased.
 
9. COMMON AND PREFERRED STOCK:
 
COMMON STOCK
 
   
    Pursuant to its Restated Certificate of Incorporation, the Company is
prohibited from paying any dividends on the Common Stock until all accumulated
dividends in respect of the Series A Preferred Stock and Series B Preferred
Stock have been paid.
    
 
    In May 1995, certain investors in the Company, which included a member of
the Company's current Board of Directors, signed notes ("the Notes") for
$124,000 in consideration for amounts owed under a stock subscription agreement.
The underlying shares of common stock are being held by the transfer agent until
the proceeds from the Notes are received by the Company. These Notes, which bear
interest at a rate of 9%, contain no recourse provisions by which the Company
can enforce collection. Accordingly, a $24,800 charge to general and
administrative expense was recorded in fiscal year 1995 for the excess of the
fair value of the Company's common stock in May 1995 over the purchase price of
the common stock associated with the underlying subscription agreement.
Additionally, the Company did not receive amounts owed upon the maturity of the
Notes in May 1997 and has granted a one year extension of these Notes through
May 1998. However, no charge was recorded in fiscal year 1997, as the fair value
of the Company's common stock in May 1997 was less than the purchase price of
the common stock associated with the underlying subscription agreement.
 
    In February 1996, the Company issued 282,266 shares of common stock in a
private placement offering ("the February 1996 Offering") for $17.50 per share
and received proceeds of $4,560,209.
 
    In May 1997, in order to raise funds to meet current obligations, the
Company issued 587,514 shares of common stock in a special rights offering ("the
Rights Offering") whereby existing shareholders could purchase one share of
common stock at $3.75 per share for every four shares of common stock held. The
Company received proceeds of $910,465 and stock subscriptions receivable
totaling $1,264,485. Prior to the Rights Offering, warrantholders exercised
97,930 warrants at $1.13 per share in order to increase their participation in
the Rights Offering.
 
   
    In July 1997, certain investors in the Company, which included a member of
the Company's current Board of Directors signed notes ("the July Notes") for
$60,263 in consideration for amount owed under the Rights Offering stock
subscription agreement. The July Notes, which bear interest at a rate of 9%,
contain no recourse provisions by which the Company can enforce collection and
mature in July 1998. However, no charge was recorded in July 1997, as the fair
value of the Company's common stock in July 1997 approximated the purchase price
of the common stock associated with the Rights Offering subscription agreement.
    
 
   
    In July 1997, two employees of the Company signed notes ("the Employee
Notes") for $655,000 as consideration for the exercise of warrants to purchase
262,000 shares of common stock at an exercise price of $2.50 per share.
Accordingly, a $360,250 charge to general and administrative expense was
recorded in July 1997 for the excess of the fair value of the Company's stock in
July 1997 over the exercise price of the
    
 
                                      F-18
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
9. COMMON AND PREFERRED STOCK: (CONTINUED)
   
underlying warrants. The Employee Notes, which bear interest at a rate of 8.5%,
contain no recourse provisions by which the Company can enforce collection and
mature in July 2002.
    
 
    On September 3, 1997, in preparation for the planned initial public offering
of the Company's common stock, the Board of Directors of the Company declared a
2 for 1 stock split of the Company's common stock. All references in the
financial statements to share and per share numbers and amounts and warrant and
option data have been restated to give retroactive effect to the stock split.
 
PREFERRED STOCK
 
    The Company is authorized to issue up to 1,000,000 shares of the preferred
stock in one or more series. The Company's Board of Directors is authorized to
fix the relative rights, preferences, privileges and restrictions thereof,
including dividend rights, dividend rates, conversion rights, terms of
redemption, redemption prices, liquidation preferences, the number of shares
constituting any series and the designation of such series. The issuance of
preferred stock with voting and conversion rights may adversely affect the
voting power of the holders of the Company's Series A Preferred Stock, Series B
Preferred Stock and Common Stock, including the loss of voting control. Other
than the shares of Series A Preferred Stock and Series B Preferred Stock, there
are no shares of preferred stock currently issued and outstanding.
 
SERIES A PREFERRED STOCK
 
    The Company has issued a total of 67,600 shares of Series A Redeemable
Preferred Stock with a par value of $4.50 per share and a six percent per annum
dividend rate. Dividends shall be paid either in cash or common stock of the
Company. The Company has the right at any time after the date of original
issuance of the Series A Preferred Stock to redeem the Series A Preferred Stock
in whole or in part at a price of $4.50 per share plus all accrued but unpaid
dividends. The Company is required to redeem this preferred stock in cash at par
plus all accrued but unpaid dividends from thirty percent of the amount by which
the Company's annual net income after taxes exceeds $5,000,000.
 
    Dividends on the shares of Series A Preferred Stock are cumulative and must
be paid in the event of liquidation and before any distribution to holders of
common stock. Cumulative dividends in arrears at June 30, 1997 totaled $81,000
(or $1.20 per share).
 
    The Series A Preferred Stock has no liquidation preference, no conversion
rights and no registration rights.
 
SERIES B PREFERRED STOCK
 
    The Company has issued a total of 86,041 shares of Series B Redeemable
Preferred Stock with a par value of $5.00 per share and a six percent per annum
dividend rate. Dividends shall be paid either in cash or common stock of the
Company. The Company has the right at any time after the date of original
issuance of the Series B Preferred Stock, but subject to the prior redemption of
all of the Series A Preferred Stock, to redeem the Series B Preferred Stock in
whole or in part at a price of $5.00 per share plus all accrued but unpaid
dividends. The Company is required, subject to the prior redemption of all of
the Series A Preferred Stock, to redeem this preferred stock in cash at par plus
all accrued but unpaid dividends from twenty percent of the amount by which the
Company's annual net income after taxes in any year exceeds $5,000,000.
 
                                      F-19
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
9. COMMON AND PREFERRED STOCK: (CONTINUED)
    Dividends on the shares of Series B Preferred Stock are cumulative and must
be paid in the event of liquidation and before any distribution to holders of
common stock. No dividends may be paid with respect to this stock until all
cumulative dividends in respect of Series A Preferred Stock have been paid.
Cumulative dividends in arrears at June 30, 1997 totaled $88,150 (or $1.02 per
share).
 
    The Series B Preferred Stock has no liquidation preference, no conversion
rights and no registration rights.
 
    Changes in the preferred stock accounts were as follows:
 
   
<TABLE>
<CAPTION>
                                                              SERIES A                 SERIES B
                                                       -----------------------  -----------------------
<S>                                                    <C>          <C>         <C>          <C>         <C>
                                                        NUMBER OF                NUMBER OF
                                                         SHARES       AMOUNT      SHARES       AMOUNT      TOTAL
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1992
Stock issued for cash, December 1992.................      48,000   $  216,000                           $  216,000
Stock issued for cash, March 1993....................      19,600       88,200                               88,200
Accretion of preferred stock dividends...............                    8,000                                8,000
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1993.........................      67,600      312,200                              312,200
                                                       -----------  ----------  -----------  ----------  ----------
Stock issued for cash, February 1994.................                               86,000   $  430,000     430,000
Accretion of preferred stock dividends...............                   18,250                   10,750      29,000
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1994.........................      67,600      330,450      86,000      440,750     771,200
                                                       -----------  ----------  -----------  ----------  ----------
Accretion of preferred stock dividends...............                   18,250                   25,800      44,050
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1995.........................      67,600      348,700      86,000      466,550     815,250
                                                       -----------  ----------  -----------  ----------  ----------
Stock issued for cash, September 1995................                                   41          205         205
Accretion of preferred stock dividends...............                   18,250                   25,800      44,050
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1996.........................      67,600      366,950      86,041      492,555     859,505
                                                       -----------  ----------  -----------  ----------  ----------
Accretion of preferred stock dividends...............                   18,250                   25,800      44,050
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at June 30, 1997.........................      67,600      385,200      86,041      518,355     903,555
                                                       -----------  ----------  -----------  ----------  ----------
Accretion of preferred stock dividends (unaudited)...                    4,562                    6,450      11,012
                                                       -----------  ----------  -----------  ----------  ----------
    Balance at September 30, 1997 (unaudited)........      67,600   $  389,762      86,041   $  524,805  $  914,567
                                                       -----------  ----------  -----------  ----------  ----------
                                                       -----------  ----------  -----------  ----------  ----------
</TABLE>
    
 
CO-INVESTMENT RIGHTS, ANTI-DILUTION RIGHTS AND RIGHT OF FIRST REFUSAL
 
    In connection with the August 1993 offering of common stock and warrants to
Presencia ("the August 1993 Offering"), the Company granted co-investment rights
to Presencia with respect to certain offerings of securities by the Company
which are offered at a price equal to or greater than the per share purchase
price paid by Presencia in the August 1993 Offering. Such rights allow Presencia
to purchase, on terms at least as favorable as those on which the offered
securities are to be sold, a sufficient number of the offered securities to
allow Presencia to maintain its percentage ownership interest in the Company.
This co-investment right terminates upon an initial public offering of the
Company's securities.
 
                                      F-20
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
9. COMMON AND PREFERRED STOCK: (CONTINUED)
   
    Additionally, in connection with the August 1993 Offering, the Company
granted anti-dilution rights to Presencia with respect to any offering of common
stock issued at a price less than the per share purchase price paid by Presencia
in the August 1993 Offering. Such rights allow Presencia to receive a sufficient
number of shares of common stock to allow Presencia to maintain its percentage
ownership interest in the Company for no additional consideration. This
anti-dilution right terminates upon an initial public offering of the Company's
common stock. Pursuant to these anti-dilution rights and the Rights Offering in
May 1997, Presencia was entitled to be issued an additional 36,970 shares of
common stock for no additional consideration. These shares were issued to
Precensia in July 1997 and were accounted for as a cost of the Rights Offering.
    
 
    In connection with the July 1994 offering of common stock and warrants to
Blockbuster Entertainment Corporation ("Blockbuster"), the Company granted
co-investment rights to Blockbuster with respect to certain offerings of
securities by the Company. Such rights allow Blockbuster to purchase, on terms
at least as favorable as those on which the offered securities are to be sold, a
sufficient number of the offered securities to allow Blockbuster to maintain its
percentage ownership interest in the Company. This co-investment right
terminates upon an initial public offering of the Company's securities.
 
    Additionally, pursuant to the July 1994 offering of Common Stock and
warrants to Blockbuster, the Company granted Blockbuster the right to purchase
all, but not less than all, of certain securities offered to a third party or
parties for the purchase price at which the securities are offered to the third
party or parties. This right does not apply to certain offers of securities by
the Company, including offers which the Company makes for strategic business
purposes relating to the Company's business, technology or products. This right
of first refusal terminates upon an initial public offering of the Company's
securities.
 
10. WARRANTS AND OPTIONS:
 
WARRANTS
 
   
    The Company had outstanding a total of 790,730 and 1,220,650 warrants to
purchase common stock at September 30, 1997, and June 30, 1997, respectively.
The exercise prices range from $1.13 to $20.00 per share and the expiration of
such warrants range from 1997 to 2002. The following is a description of warrant
activity to date:
    
 
    In connection with the May 1991 issuance of common stock, the Company issued
warrants with a five year term to purchase 192,000 shares of common stock at an
exercise price of $6.25 per share. In May 1996, warrants for 170,000 shares of
common stock were exercised and the remainder expired.
 
    In August 1991, warrants with a five year term to purchase 8,000 shares of
common stock at an exercise price of $2.50 per share were granted as
consideration for consulting services provided to the Company. These warrants
were exercised in August 1996.
 
    In September 1991, warrants with a five year term to purchase 4,000 shares
of common at an exercise price of $2.50 per share were granted to an outside
director. These warrants vested ratably over the period September 1991 through
September 1993 and expire five years after the vesting date. These warrants were
exercised in September 1996.
 
    In November 1991, warrants with a five year term to purchase 80,800 shares
of common stock at an exercise price of $2.50 per share were granted to an
employee of the Company. These warrants vested as
 
                                      F-21
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
10. WARRANTS AND OPTIONS: (CONTINUED)
follows: (i) 20,000 in November 1991, (ii) 13,600 each in November 1992,
November 1993 and November 1994 and (iii) 20,000 in September 1993. Each series
of warrants expires five years after the applicable vesting date. In November
1996, 20,000 of these warrants expired.
 
   
    In July 1992, warrants with a five year term to purchase 262,000 shares of
common stock at an exercise price of $2.50 per share were issued to two
employees of the Company. These warrants were exercised in July 1997 (see Note
9).
    
 
    In July 1992, warrants with a five year term to purchase 32,000 shares of
common stock at an exercise price of $2.50 per share were issued to David
Sarnoff Research Center, Inc. The estimated fair value of the warrants of
$32,000 was recorded as research and development expense in fiscal year 1993.
These warrants expired in July 1997.
 
    In July 1992, warrants with a five year term to purchase 20,000 shares of
common stock at an exercise price of $2.50 per share were issued to a financial
advisor in connection with the August 1992 and December 1992 equity offerings.
These warrants were exercised in July 1997.
 
    In July 1992, warrants with a five year term to purchase 30,000 shares of
common stock at an exercise price of $1.13 per share were issued to a financial
advisor in connection with August and December 1992 equity offerings. In May
1997 and July 1997, respectively, warrants for 14,850 and 15,150 shares of
common stock were exercised.
 
    In connection with the August 1992 issuance of common stock, the Company
issued warrants with a five year term to purchase 206,360 shares of common stock
at an exercise price of $1.13 per share. In August 1997, May 1997 and April
1996, respectively, warrants for 35,912, 83,080 and 938 shares of common stock
were exercised. The remaining warrants expired in August 1997.
 
    In connection with the August 1993 issuance of common stock, the Company
issued warrants with a one year term to purchase 132,074 shares of common stock
at an exercise price of $12.12 per share. In January 1994, respectively,
warrants for 82,542 shares of common stock were exercised. The remaining
warrants expired in August 1994.
 
    In connection with the February 1994 issuance of common stock and Series B
Preferred Stock, the Company issued warrants to purchase 172,000 shares of
common stock at an exercise price of $12.50 per share. In May 1995 and October
1995, warrants for 105,300 and 2,000 shares of common stock were exercised,
respectively. The remaining warrants for 64,700 shares of common stock have
expired.
 
    In connection with the April 1994 issuance of common stock, the Company
issued warrants with a five year term to purchase 450,000 shares of common stock
at an exercise price of $12.50 per share.
 
                                      F-22
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
10. WARRANTS AND OPTIONS: (CONTINUED)
 
    In connection with the July 1994 issuance of common stock to Blockbuster,
the Company issued warrants with a five year term to purchase 70,000 shares of
common stock at an exercise price of $15.00 per share. Additionally, the Company
granted warrants to purchase 70,000 shares of common stock at an exercise price
of $20.00 per share. These warrants vest upon the future occurrence of any of
the following events: (i) Blockbuster provides consulting services to the
Company which materially enhances the Company's technology relating to real time
insertion; (ii) Blockbuster and the Company enter into a joint venture for the
purpose of exploiting the Company's system in the entertainment industry for
non-television applications; or (iii) the Miami Dolphins are the first National
Football League team to support the use of the Company's system in connection
with broadcast of its games. These warrants expire three years after the vesting
date.
 
    In April 1995, warrants with a five year term to purchase 29,200 shares of
common stock at an exercise price of $13.75 per share were issued to a financial
advisor in connection with the February 1994 equity offering. Additionally,
warrants with a five year term to purchase 6,000 shares of common stock at an
exercise price of $16.50 per share were issued to the same financial advisor in
connection with the April 1994 equity offering. These warrants expire five years
after the closing date of the related offering.
 
    In October 1995, in connection with the exercise of Presencia's
co-investment rights in common stock and Series B Preferred Stock, the Company
issued to Presencia warrants with a one year term to purchase 82 shares of
common stock at an exercise price of $12.50 per share. These warrants expired in
fiscal year 1996. Additionally, the Company issued to Presencia warrants with a
five year term to purchase 10,932 shares of common stock at an exercise price of
$12.50 per share. These warrants expire in April 1999.
 
    In February 1996, warrants with a five year term to purchase 28,226 shares
of common stock at an exercise price of $19.25 per share were issued to
consultants with respect to the February 1996 equity offering.
 
    In March 1996, warrants with a five year term to purchase 24,000 shares of
common stock at an exercise price of $15.00 were issued to Presencia as
consideration for costs incurred by Presencia relating to the License Agreement
between the Company and Presencia. The estimated fair value of the warrants of
$120,000 was recorded as general and administrative expenses in fiscal year
1996.
 
    During 1997 and 1996, respectively, the Company issued warrants with a five
year term to purchase 4,206 and 15,794 shares of common stock at an exercise
price of $15.00 as consideration for consulting services provided to the
Company. The estimated fair value of the warrants of $18,927 and $71,075 was
recorded as general and administrative expense in fiscal year 1997 and 1996,
respectively.
 
   
    In September 1997, warrants with a five year term to purchase 1,572 shares
of common stock at an exercise price of $15.00 per share were issued in
settlement of an obligation of $7,074 accrued at June 30, 1997 relating to
consulting services provided to the Company.
    
 
   
    In September 1997, warrants with a three year term to purchase 20,000 shares
of common stock at an exercise price of $4.50 per share were issued in
settlement of an obligation of $90,000 accrued during 1996, when the consulting
services were provided to the Company.
    
 
                                      F-23
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
10. WARRANTS AND OPTIONS: (CONTINUED)
STOCK OPTION PLAN
 
    The Company adopted a Stock Option Plan (the "Plan") in July 1993 for
employees, officers, directors, consultants and independent contractors of the
Company. The Plan initially reserved 360,000 shares of common stock for issuance
upon the exercise of stock options. The Plan was amended in 1995, 1996 and 1997
to reserve additional shares. As of June 30, 1997, 1,560,000 shares were
reserved for the Plan.
 
    The Plan is administered by the Board of Directors, which determines the
distribution of all options. The Plan provides for the granting of options
intended to qualify as "incentive stock options" ("ISOs") as defined in Section
422A of the Internal Revenue Code of 1986, as amended, and non-qualified stock
options ("NQSOs") to key employees of the Company as well as NQSOs to
non-employee directors, independent contractors and consultants who perform
services for the Company. The exercise price of all ISOs granted under the Plan
may not be less than the fair market value of the shares at the time the option
is granted. Options may be for a period of not more than ten years from the date
of grant and generally vest ratably over a three year period. Options are not
assignable or otherwise transferable except by will or the laws of descent and
distribution.
 
    Information with respect to options under the Plan is as follows:
 
   
<TABLE>
<CAPTION>
                                                                                            WEIGHTED     WEIGHTED
                                                                                             AVERAGE      AVERAGE
                                                              NUMBER OF                     EXERCISE    FAIR VALUE
                                                 AVAILABLE     OPTIONS     OPTION PRICE     PRICE PER   PER OPTION
                                                 FOR GRANT   OUTSTANDING       RANGE          SHARE       GRANTED
                                                 ----------  -----------  ---------------  -----------  -----------
<S>                                              <C>         <C>          <C>              <C>          <C>
Balance at June 30, 1995.......................      --         388,850   $  10.00-$15.00   $   11.96
                                                 ----------  -----------
Authorized.....................................     271,150
Granted........................................    (258,784)    258,784                     $   16.59    $    9.84
Exercised......................................      --          --                            --
Forfeitures....................................      23,000     (23,000)                    $   15.00
                                                 ----------  -----------
Balance at June 30, 1996.......................      35,366     624,634   $  10.00-$17.50   $   13.77
                                                 ----------  -----------
Authorized.....................................     900,000
Granted........................................    (638,040)    638,040                     $   18.85    $   16.57
Exercised......................................      --          --                            --
Forfeitures....................................     161,750    (161,750)                    $   15.90
                                                 ----------  -----------
Balance at June 30, 1997.......................     459,076   1,100,924   $  10.00-$20.00   $   16.38
                                                 ----------  -----------
Authorized (unaudited).........................      --          --
Granted (unaudited)............................    (109,800)   (109,800)                    $    8.29
Exercised (unaudited)..........................      --          --
Forfeitures (unaudited)........................      --          --
                                                 ----------  -----------
Balance at September 30, 1997 (unaudited)......     349,276   1,210,724   $   2.50-$20.00   $   15.65
                                                 ----------  -----------
                                                 ----------  -----------
Exercisable at September 30, 1997
  (unaudited)..................................     630,008
Exercisable at June 30, 1997...................                 559,788                     $   13.93
Exercisable at June 30, 1996...................                 337,510                     $   12.19
</TABLE>
    
 
                                      F-24
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
10. WARRANTS AND OPTIONS: (CONTINUED)
   
    The weighted average remaining contractual lives of outstanding options at
June 30, 1997 was 7.3 years.
    
 
   
    The Company applies the provisions of Accounting Principles Board Opinion
No. 25 "Accounting for Stock Issued to Employees" and related interpretations in
accounting for its stock-based compensation plans. Accordingly, no compensation
has been recognized in the financial statements with respect to options and
warrants issued with an exercise price at or above the fair market value of the
stock on the grant date. Had compensation costs for such options and warrants
been determined based on the fair value approach promulgated by Statement of
Financial Accounting Standards No. 123 "Accounting for Stock Based
Compensation", the Company's net loss applicable to Common Stock would have been
increased as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                                      FOR THE YEARS ENDED JUNE 30,
                                                                                      ----------------------------
                                                                                          1997           1996
                                                                                      -------------  -------------
<S>                                                                                   <C>            <C>
Pro forma net loss applicable to common stock.......................................  $  (6,739,553) $  (4,123,850)
Pro forma net loss per share applicable to common shares............................  $       (2.84) $       (2.13)
</TABLE>
    
 
   
    The pro forma compensation expense of $964,842 and $169,276 for the years
ended June 30, 1997 and 1996, respectively, was calculated on the fair value of
each option using the minimum value method, with the following weighted average
assumptions used for grants:
    
 
   
<TABLE>
<CAPTION>
                                                                         FOR THE YEARS ENDED
                                                                               JUNE 30,
                                                                        ----------------------
                                                                           1997        1996
                                                                        ----------  ----------
<S>                                                                     <C>         <C>
Risk free interest rate...............................................        6.5%        6.2%
Expected option lives.................................................   9.5 years   6.7 years
</TABLE>
    
 
   
    In connection with certain options granted in February 1994 relating to a
consulting services agreement with a member of the Company's current Board of
Directors, the Company recorded unearned compensation expense in the amount of
$360,000. This unearned compensation was amortized over the 24 month vesting
period. In connection with certain options granted in June 1995 relating to a
consulting services agreement, the Company recorded unearned compensation in the
amount of $120,000, which was expensed when the service was provided in 1996.
During 1997, the Company extended the terms of certain options issued to
employees. As a result, the Company recorded a charge of $208,335, which
represents the fair value of the Company's common stock at the new measurement
date in excess of the exercise price of the underlying option. In September
1997, the Company granted 20,000 fully vested options with an exercise price of
$2.50 per share to an employee to replace certain warrants which had expired in
1996. As a result, the Company recorded a change of $80,000 in September 1997
which represents the fair value of the stock in excess of the exercise price of
the options.
    
 
                                      F-25
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
11. COMMITMENTS AND CONTINGENCIES:
 
GE AGREEMENT
 
    In July 1991, the Company entered into a license agreement with General
Electric Company ("GE") granting to the Company a non-exclusive license for use
of certain of GE's intellectual property. This agreement expired in July 1996
and management is presently attempting to renegotiate this agreement. In the
event that the Company is not able to negotiate such an extension, and is still
using such technology, the Company might be forced to modify its products to
exclude use of such technology, which may cause the Company to incur additional
costs or experience delays in the further manufacturing and marketing of its
products. Even in the event that the Company is not able to negotiate such an
extension, the license will not terminate with respect to any of the Company's
products that had been manufactured prior to the expiration of the license.
 
    Under the terms of the license, the Company would pay royalties to GE based
upon the Company's gross revenues. All royalties accrue as earned, but no
payments are required to be made until the earlier of the date on which
cumulative gross revenues reach twenty million dollars or the termination of the
agreement. As of June 30, 1997, the amount accrued under this agreement was not
material.
 
   
    In November 1997, the company negotiated a new agreement with GE which
provides that the Company will pay GE a royalty based on the gross revenues
earned. This agreement which is retroactive to July 1996, has a five-year term.
The amounts owed to GE under this agreement are not material for the year ended
June 30, 1997 or the quarter ended September 30, 1997.
    
 
SARNOFF AGREEMENT
 
    The Company entered into an agreement with David Sarnoff Research Center,
Inc. ("Sarnoff") in November 1990, which was amended in August 1991 and June
1995, granting the Company an exclusive, worldwide license for use of the
proprietary Pyramid Image Processing technology developed by Sarnoff in the
fields of television advertising and for any purpose for television programming
involving sports. The Company may terminate this agreement at any time after the
earlier of the date on which the Company's cumulative gross revenues reach
$20,000,000 or January 1, 1999.
 
    Under terms of this agreement, the Company will pay royalties to Sarnoff
based upon the Company's gross revenues. All royalties shall accrue as earned,
but no payments are required to be made until the earlier of the date on which
cumulative gross revenues reach twenty million dollars or January 1, 1999.
Commencing on January 1, 1999, minimum quarterly royalties of $100,000 shall be
paid by the Company to Sarnoff. As of June 30, 1997, the amount accrued under
this agreement was not material.
 
THESEUS AGREEMENT
 
    In December 1995, the Company entered into a license agreement with Theseus
Research, Inc. ("Theseus") whereby the Company was granted a non-exclusive
worldwide license, without the right of sublicense, to use Theseus technology in
its system. During the term of the license, the Company will pay royalties based
upon a percentage of net sales on a quarterly basis. The agreement terminates
with the expiration of the last of the patents included in the licensed
technology. As of June 30, 1997, the amount accrued under this agreement was not
material.
 
                                      F-26
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
11. COMMITMENTS AND CONTINGENCIES: (CONTINUED)
GDM AGREEMENT
 
    In December 1995, the Company entered into a license and association
agreement with Gerencia de Medios, S.A., ("GDM"), a subsidiary of Prisa, a
Spanish media company. The purpose of this association was to allow GDM to
market and use the Company's system in sports broadcasts in Spain and Portugal
throughout a trial period, which expired in December 1996.
 
   
    Under the terms of the association, GDM paid the Company $500,000 in license
and royalty fees, $200,000 of which was refundable if GDM was unable to use the
Company's system during the trial period because of patent infringement on third
parties. The remaining $300,000 was a deposit paid by GDM for use of the
Company's system which must be refunded to GDM. GDM is seeking a refund of the
license and royalty fee it previously paid to the Company asserting, as one
reason, its receipt of a letter from an affiliate of Symah Vision-SA ("Symah"),
a competitor of the Company, asserting that use of the L-VIS System in Spain
would infringe one of Symah's patents. Although the Company and GDM have been
advised by European patent counsel that use of the L-VIS System would not
infringe Symah's patent, there can be no assurance that the Company will be able
to resolve the issue with GDM satisfactorily or that Symah will not assert
infringement claims against the Company or its European licensees in the future.
Therefore, because of the uncertainties regarding the ultimate amount to be
refunded, the Company has not recognized any portion of the $500,000 fee as
revenue. Accordingly, these amounts are reflected in unearned revenue and
customer deposits at June 30, 1997.
    
 
   
    In November 1997 the Company settled its dispute with GDM concerning amounts
owed by the Company to GDM under the terms of their association agreement. GDM
will return the L-VIS system equipment to the Company in exchange for a $365,000
payment to GDM from the Company. The remaining $135,000 will be recorded as
income by the Company in the second quarter 1998.
    
 
D&D ENTERTAINMENT LETTER OF INTENT
 
    In May 1997, the Company signed a non-binding letter of intent with D&D
Entertainment for purposes of marketing the Company's technology in the Benelux
region of Europe. Under the terms of this letter of intent, the Company received
$125,000 of advanced licensing fees. Because no legally binding agreement has
been executed, these proceeds are reflected in customer deposits at June 30,
1997.
 
LEASES
 
    The Company leases its primary office space under operating leases. The
leases on the Company's headquarters expire on October 20, 1997. The Company has
executed a new lease agreement for its headquarters commencing October 1, 1997.
Rent and equipment lease expense for the years ended June 30, 1997 and 1996 was
$141,415 and $155,352, respectively.
 
                                      F-27
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
11. COMMITMENTS AND CONTINGENCIES: (CONTINUED)
    Future minimum rent and lease payments are as follows:
 
<TABLE>
<S>                                                               <C>
1998............................................................  $ 347,961
1999............................................................    342,632
2000............................................................    331,322
2001............................................................    205,032
2002............................................................    205,032
Thereafter......................................................     34,827
                                                                  ---------
Total minimum lease payments....................................  $1,466,806
                                                                  ---------
                                                                  ---------
</TABLE>
 
   
    Under the terms of a three year lease signed in 1997 for an administrative
facility, the Company is required to maintain an irrevocable, unconditional
$70,000 letter of credit throughout the term of the lease. Under the terms of
another lease, the Company is required to maintain an irrevocable, unconditional
$52,000 letter of credit throughout the lease.
    
 
12. RELATED PARTY TRANSACTIONS:
 
    A member of the Board of Directors of the Company is also the President of
J.J. Pomerance & Co., Inc., a corporation that has furnished consulting services
to the Company from time to time.
 
    A member of the Board of Directors of the Company is also a principal
shareholder and the President of the Board of Directors of Presencia, which has
made several equity investments in the Company and is the Company's joint
venture partner in Publicidad.
 
   
    A member of the Board of Directors of the Company is also the sole
shareholder and President of Princeton Venture Research, Inc. ("PVR"), a
shareholder of the Company. PVR entered into an arrangement with the Company
regarding the services of a consultant that PVR provided to the Company for
several months in 1995. In connection with such arrangement, in September 1997,
the Company granted PVR a warrant to purchase 20,000 shares of common stock at
an exercise price of $4.50 per share. Additionally, of the $124,000 of Notes
received in consideration for amounts owed under a stock subscription agreement
(see Note 9), $80,000 relates to the member of the Board of Directors, $20,000
relates to the wife of the member of the Board of Directors and $24,000 relates
to PVR. Commencing in July 1997, PVR furnished the Company with extensive
consulting services in connection with financial structuring, negotiations with
various major shareholders and preparation of the Bridge Financing. In
connection with such services, the Company has paid PVR a fee of $100,000. In
consideration for financial advisory services rendered to the Company in
connection with the Bridge Financing, the Company paid PVR Securities, Inc., an
affiliate of PVR, a fee of $70,000, or five percent of the gross proceeds of the
Bridge Financing obtained from investors introduced to the Company by PVR
Securities, Inc. In connection with the purchase of Common Stock under the
Company's 1997 rights offering, the wife of the member of the Board of Directors
and PVR executed promissory notes in favor of the Company in the amounts of
$9,720 and $50,543, respectively. Such notes will become due on July 15, 1998,
and bear interest at a rate of nine percent per annum. The member of the Board
of Directors of the Company is also the Manager and a member of Acorn Technology
Partners, L.L.C., the general partner of Acorn Technology Fund, L.P., which
purchased 1.5 units in the Bridge Financing in October 1997. Each unit consists
of one Bridge Note in the principal amount of $100,000 and Bridge Warrants to
purchase 10,000
    
 
                                      F-28
<PAGE>
                          PRINCETON VIDEO IMAGE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
 (INFORMATION RELATED TO THE THREE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996 IS
                                   UNAUDITED)
    
 
12. RELATED PARTY TRANSACTIONS: (CONTINUED)
   
shares of Common Stock at an exercise price of $0.01 per share. The purchase
price of each unit was $100,000.
    
 
   
    A member of the Board of Directors of the Company is also a Managing
Director and Executive Vice President of Allen & Company Incorporated ("Allen &
Co."), which is a principal shareholder of the Company and furnishes financial
advisory services to the Company from time to time. In connection with the
February 1996 Offering, Allen & Co. received a financial advisory fee of
$247,000, plus expenses, as well as a five-year warrants to purchase 28,226
shares of common stock at an exercise price of $19.25 per share. Allen, as a
Representative, will receive underwriting discounts and commissions, as well as
Representatives' Warrants initially exercisable for 380,000 shares of Common
Stock, with respect to services rendered on behalf of the Company with respect
to its planned initial public offering.
    
 
    A member of the Board of Directors of the Company has been retained as a
consultant to the Company.
 
   
    The Chief Executive Officer and President of the Company purchased one unit
in the Bridge Financing that closed in October 1997.
    
 
13. CONCENTRATION OF CREDIT RISK:
 
    The Company maintains its cash and cash equivalents with major financial
institutions. Held to maturity securities consist of U.S. government Treasury
securities.
 
14. SUBSEQUENT EVENTS:
 
   
    In connection with the planned initial public offering of common stock, the
Board of Directors of the Company approved a $3,000,000 Bridge Financing. Under
the terms of the Bridge Financing, which closed in October 1997 the Company
issued 30 units, each unit consisting of i) one promissory note payable with a
principal amount of $100,000 and bearing interest at 10% and ii) warrants with a
five year term to purchase 10,000 shares of common stock at an exercise price of
$.01 per share. The promissory notes mature upon the earlier of i) the
commencement of the planned initial public offering, ii) the first anniversary
of their issuance, subject to a six month extension at the Company's discretion
or iii) the closing of an offering of securities of the Company with aggregate
net proceeds equal to or in excess of the principal amount of the promissory
notes issued. The promissory notes are senior to all other indebtedness of the
Company and are secured by a first lien on the Company's fixed assets. The
warrants will vest upon the earlier of the commencement of the planned initial
offering or the first anniversary of their issuance. In the event the maturity
of the promissory notes is extended, the warrants will become exercisable for an
additional 1/10 share of common stock of the first day of the extension period
and on every thirtieth day thereafter. The fair value of the warrants, which
approximated $1,650,000 at the closing date, will be recorded as an increase to
additional paid-in capital in October 1997. Upon maturity of the promissory
notes, the Company will remit the $3,000,000 principal balance and all accrued
interest on the promissory notes. The difference between the $3,000,000 of
proceeds received from the Bridge Financing and the $1,350,000 of the proceeds
allocated to the promissory notes will be amortized to interest expense over the
estimated three month term of the promissory notes. Additionally, the Company
expects to incur $227,500 of commissions and fees in connection with the Bridge
Financing. These fees will be deferred and amortized over the expected three
month term of the promissory notes.
    
 
   
    On October 1, 1997, the Board of Directors of the Company approved a
modification of the terms of all stock options held by individuals who, as of
that date, are currently employees of the Company. The modification, which
affected approximately 320,380 options, reduced the exercise price of such
options to $8.00 per share.
    
 
                                      F-29
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO DEALER, SALESMAN OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFERING MADE HEREBY, AND, IF GIVEN OR MADE,
SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, ANY OF THE
SECURITIES OFFERED HEREBY IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS
UNLAWFUL TO MAKE SUCH AN OFFER OR SOLICITATION IN SUCH JURISDICTION. NEITHER THE
DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY
CIRCUMSTANCES CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE
AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF OR THAT THE INFORMATION CONTAINED
HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATES AS OF WHICH SUCH
INFORMATION IS FURNISHED.
                            ------------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                   PAGE
                                                 ---------
<S>                                              <C>
Prospectus Summary.............................          3
Risk Factors...................................          8
Use of Proceeds................................         20
Dividend Policy................................         22
Dilution.......................................         23
Capitalization.................................         25
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations...................................         26
Business.......................................         31
Management.....................................         43
Certain Transactions...........................         49
Principal Shareholders.........................         51
Description of Securities......................         54
Shares Eligible for Future Sale................         59
Underwriting...................................         61
Legal Matters..................................         63
Experts........................................         63
Available Information..........................         63
Index to Financial Statements..................        F-1
</TABLE>
    
 
                            ------------------------
 
    UNTIL       , 1997 (25 DAYS AFTER THE DATE HEREOF), ALL DEALERS EFFECTING
TRANSACTIONS IN THE REGISTERED SECURITIES, WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS IS IN ADDITION TO
THE OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS
AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
   
                                4,000,000 SHARES
    
 
                                   PRINCETON
                               VIDEO IMAGE, INC.
                                  COMMON STOCK
 
                             ---------------------
 
                                   PROSPECTUS
 
                             ---------------------
 
                                ALLEN & COMPANY
                                  INCORPORATED
                               BARINGTON CAPITAL
                                     GROUP
 
                               DECEMBER   , 1997
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
                 SUBJECT TO COMPLETION, DATED NOVEMBER 21, 1997
 
PROSPECTUS
 
                                  2,700,000 SHARES
                          PRINCETON VIDEO IMAGE, INC.
                                  COMMON STOCK
                                ----------------
 
    This Prospectus relates to the Offering (the "Offering") by certain selling
shareholders (the "Selling Shareholders") of 700,000 shares (the "Selling
Shareholders Shares") of Common Stock, no par value (the "Common Stock"), of
Princeton Video Image, Inc. (the "Company") which may be sold from time to time
by the Selling Shareholders, or by transferees, on or after the date of this
Prospectus, subject to certain lock-up arrangements which provide that the
Shares may not be sold for a period of 12 months from the date of closing of the
Company Offering (defined below). In addition, this Prospectus relates to
2,000,000 shares of Common Stock and such indeterminate number of additional
shares of Common Stock (collectively, the "Market Maker Shares" and, together
with the Selling Shareholder Shares, the "Shares") as may be sold solely in
connection with the market mating activities of Allen & Company Incorporated
("Allen"), as a registered securities broker-dealer. See "Risk Factors--Shares
Eligible for Future Sale," "Certain Transactions," "Description of Securities,"
"Shares Eligible For Future Sale," "Selling Shareholders" and "Concurrent Sales
By Selling Shareholders."
 
    No underwriting arrangements have been entered into by the Selling
Shareholders. The distribution of the Selling Shareholders Shares by the Selling
Shareholders may be effected from time to time in transactions on the Nasdaq
National Market, in negotiated transactions, through the writing of options on
the Selling Shareholders Shares, or a combination of such methods of sale, at
fixed prices that may be changed, at market prices prevailing at the time of
sale, at prices related to such prevailing market prices, or at negotiated
prices. The Selling Shareholders may effect such transactions by the sale of the
Selling Shareholders Shares to or through broker-dealers, and such
broker-dealers may receive compensation in the form of discounts, concessions or
commissions from the Selling Shareholders and/or the purchasers of the Selling
Shareholders Shares for whom such broker-dealers may act as agent or to whom
they may sell as principal, or both. Usual and customary or specifically
negotiated brokerage fees or commissions may be paid by the Selling Shareholders
in connection with sales of the Selling Shareholders Shares.
 
    The Selling Shareholders and intermediaries through whom the Selling
Shareholders Shares are sold may be deemed "underwriters" within the meaning of
the Securities Act of 1933, as amended (the "Securities Act"), with respect to
the securities offered and any profits realized or commissions received may be
deemed underwriting compensation.
 
    The Company will not receive any proceeds from sales of the Shares. See
"Selling Shareholders" and "Plan of Distribution."
 
    A registration statement under the Securities Act has been filed with the
Securities and Exchange Commission with respect to an underwritten public
offering (the "Company Offering") on behalf of the Company of 4,000,000 shares
of Common Stock, plus up to 600,000 shares which may be offered pursuant to the
exercise of an over-allotment option (the "Over-Allotment Option") held by the
underwriters of the Company Offering (the "Underwriters"). The Shares offered
hereunder include shares of common stock underlying warrants entitling the
representatives of the Underwriters to purchase from the Company, for a period
of five years from the date of this Prospectus, up to 400,000 shares of Common
Stock at an exercise price equal to 120% of the initial public offering price
(the "Representatives' Warrants"). See "Concurrent Sales By Company."
                            ------------------------
 
    THE SECURITIES OFFERED HEREBY INVOLVE A HIGH DEGREE OF RISK AND IMMEDIATE
SUBSTANTIAL DILUTION. SEE "RISK FACTORS" BEGINNING ON PAGE       AND "DILUTION."
                             ---------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
     EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
        SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
             COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                THIS PROSPECTUS. ANY REPRESENTATION TO THE
                      CONTRARY IS A CRIMINAL OFFENSE.
 
    The date of this Prospectus is December       , 1997.
 
                                     Alt-1
<PAGE>
                              SELLING SHAREHOLDERS
 
    The following table sets forth the name of each person who is a Selling
Shareholder, the number of Shares owned by each Selling Shareholder's account,
the percentage of outstanding shares of Common Stock of the Company owned by
such person prior to this Offering, the number of shares being sold by such
person, the number of shares of Common Stock such person will own after the
completion of this Offering, and the percentage of outstanding shares of Common
Stock of the Company owned by such person after the completion of this Offering.
 
<TABLE>
<CAPTION>
                                                                                                       PERCENTAGE OF
                                                           NUMBER OF                    NUMBER OF       OUTSTANDING
                                                            SHARES        MAXIMUM        SHARES        COMMON STOCK
                                                          BENEFICIALLY   NUMBER OF    BENEFICIALLY     BENEFICIALLY
                                                          OWNED PRIOR  SHARES BEING    OWNED AFTER      OWNED AFTER
NAME OF SELLING SHAREHOLDER                               TO OFFERING     OFFERED       OFFERING         OFFERING
- --------------------------------------------------------  -----------  -------------  -------------  -----------------
<S>                                                       <C>          <C>            <C>            <C>
Acorn Technology Fund, L.P..............................      15,000        15,000              0                *
Bader M. Al-Humaidhi....................................       8,540         5,000          3,540                *
Allen & Company Incorporated............................   1,092,430       380,000        712,430              8.0%
Al-Mal Kuwaiti Company..................................       7,500         7,500              0                *
Fahad Al-Rajaan.........................................       8,540         5,000          3,540                *
Taleb A. Ali............................................      10,000        10,000              0                *
Peder A. Arneson........................................       2,500         2,500              0                *
Aus. Per. No. 1, Inc....................................      32,250         7,500         24,750                *
Stephen D. Baksa........................................       7,000         1,250          8,250                *
Barington Capital Group, L.P............................      20,000        20,000              0                *
Leonard Barrack.........................................      21,500        21,500              0                *
C.A.L.M. Venture Partners, L.P..........................       6,296         2,500          3,796                *
Nicholas E. Chimicles...................................       2,500         2,500              0                *
Patrick Coughlin........................................       8,500         2,500          6,000                *
Jonathan W. Cuneo.......................................       1,000         1,000              0                *
Falah Partners..........................................       4,586         2,500          2,086                *
Matthew A. Gohd.........................................       3,750         3,750              0                *
Matthew A. Gohd, as Trustee for Toricelli Trust.........       3,750         3,750              0                *
Gary J. and Miriam I. Greenberg.........................       5,500         2,500          3,000                *
Douglas J. Greenlaw.....................................      58,125        10,000         48,125                *
Industrial Investments Company..........................      30,000        30,000              0                *
William S. Lerach.......................................      25,000        10,000         15,000                *
Dennis Mensch...........................................      10,092         2,500          7,592                *
Presencia en Medios, S.A. de C.V........................     614,308       130,000        484,308              5.9%
Richard Y. Roberts......................................       5,000         5,000              0                *
Gerald J. Rodos.........................................      14,500         2,500         12,000                *
Paula P. Runnells.......................................       7,250         1,250          6,000                *
John T. Shea............................................       5,582         2,500          3,082                *
The M and B Weiss Family Limited Partnership of 1996....      25,000        10,000         15,000                *
</TABLE>
 
    Mr. Douglas J. Greenlaw is the President and Chief Executive Office of the
Company. Mr. John B. Torkelsen, a director of the Company, is the Manager and a
member of Acorn Technology Partners, L.L.C., the general partner of Acorn
Technology Fund., L.P. Mr. Eduardo Sitt, a director of the Company, is the
President of Presencia en Medios, S.A. de C.V., a principal shareholder of the
Company. See "Management--Executive Officers and Directors," "Certain
Transactions" and "Principal Shareholders."
 
                                     Alt-2
<PAGE>
LOCK-UP ARRANGEMENTS
 
    The Selling Shareholders Shares consist of 400,000 shares of Common Stock
underlying the Representatives' Warrants and 300,000 shares of Common Stock
issuable upon exercise of the Bridge Warrants.
 
    Pursuant to the Underwriting Agreement, each of the holders of Bridge
Warrants as of the effective date of the Registration Statement, has agreed not
to offer, issue, sell, contract to sell, grant any option for the sale of or
otherwise dispose of any securities of the Company for a period of 12 months
from the date of closing of the Offering, without the prior written consent of
Allen.
 
    Pursuant to the terms of such Underwriting Agreement, neither the
Representatives' Warrants nor the underlying shares of Common Stock may be
transferred, assigned or hypothecated for a period of one year, except that they
may be assigned in whole or in part, to any successor, officer or partner of
Allen or Barington Capital Group, L.P., as the case may be, or to officers or
partners of any such successor or partner. See "Risk Factors--Shares Eligible
for Future Sale," "Certain Transactions," and "Description of Securities."
 
                              PLAN OF DISTRIBUTION
 
    The distribution of the Selling Shareholders Shares by the Selling
Shareholders may be effected from time to time in transactions on the Nasdaq
National Market, in negotiated transactions, through the writing of options on
the Selling Shareholders Shares, or a combination of such methods of sale, at
fixed prices that may be changed, at market prices prevailing at the time of the
sale, at prices related to such prevailing market prices or at negotiated
prices. The Selling Shareholders may effect such transactions by the sale of the
Selling Shareholders Shares to or through broker-dealers, and such
broker-dealers may receive compensation in the form of discounts, concessions or
commissions from the Selling Shareholders and/or the purchasers of the Selling
Shareholders Shares for whom such broker-dealers may act as agent or to whom
they may sell as principal, or both. Usual and customary or specifically
negotiated brokerage fees or commissions may be paid by the Selling Shareholders
in connection with sales of the Selling Shareholders Shares. No underwriting
arrangements have been entered into by the Selling Shareholders.
 
    The Market Maker Shares are shares of Common Stock that Allen (which may be
deemed to be an affiliate of the Company) may sell from time to time solely as a
market maker. The Company will not receive any proceeds from sales of the Market
Maker Shares.
 
    The Selling Shareholders and intermediaries through whom the Selling
Shareholders Shares are sold may be deemed "underwriters" within the meaning of
the Act with respect to the securities offered and any profits realized or
commissions received may be deemed underwriting compensation. The Company has
agreed to indemnify the Selling Shareholders against certain liabilities,
including liabilities under the Securities Act.
 
                                     Alt-3
<PAGE>
                                  THE OFFERING
 
<TABLE>
<S>                                            <C>
Common Stock Offered by the Selling
  Shareholders...............................  2,700,000 shares of Common Stock
 
Common Stock Outstanding Immediately Prior to
  the Offering (1)...........................  7,308,472 shares of Common Stock
 
Common Stock to be Outstanding Following the
  Offering (1)(2)............................  8,008,472 shares of Common Stock
 
Risk Factors.................................  The shares of Common Stock offered hereby
                                               involve a high degree of risk and should be
                                               purchased only by persons who can afford to
                                               sustain a total loss of their investment. See
                                               "Risk Factors" and "Dilution."
 
Use of Proceeds..............................  The Company will not receive any proceeds
                                               from the sale of the Shares
 
Proposed Nasdaq National Market Trading
  Symbol (3).................................  PVII
</TABLE>
 
- ------------------------
 
(1) Does not include (i) 790,730 shares issuable upon exercise of other
    outstanding warrants to purchase shares of Common Stock; and (ii) 1,560,000
    shares of Common Stock reserved for issuance upon exercise of options
    granted to executive officers, employees and consultants under the Company's
    Amended 1993 Stock Option Plan (the "Stock Option Plan"), including
    1,210,724 shares exercisable pursuant to outstanding options. See
    "Management--Stock Option Plan," "Certain Transactions" and "Description of
    Securities."
 
(2) Does not include up to 600,000 shares of Common Stock issuable upon exercise
    of the Over-Allotment Option in the Company Offering.
 
(3) There is currently no market for the Common Stock and there can be no
    assurance that a market for the Common Stock will develop after the
    Offering. The Company has applied for quotation on the Nasdaq National
    Market, subject to notice of issuance. There can be no assurance, however,
    that such application for quotation will be approved, or if approved, will
    be maintained. See "Risk Factors-- Absence of Public Market; Negotiated
    Offering Price."
 
                                     Alt-4
<PAGE>
                          CONCURRENT SALES BY COMPANY
 
    A registration statement under the Securities Act has been filed by the
Company with the Securities and Exchange Commission with respect to an
underwritten public offering by the Company of 4,000,000 shares of Common Stock,
plus 600,000 shares which may be offered pursuant to exercise of the Over-
Allotment Option.
 
    Concurrent sales of securities by both the Company and by the Selling
Shareholders would likely have an adverse effect on the market price of the
Common Stock. The Selling Shareholders Shares are subject to contractual
restrictions upon resale with Barington. See "Selling Shareholders--Lock-up
Arrangements," "Risk Factors--Shares Eligible for Future Sale" and "Description
of Securities."
 
                                     Alt-5
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO DEALER, SALESMAN OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFERING MADE HEREBY, AND, IF GIVEN OR MADE,
SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY, ANY OF THE
SECURITIES OFFERED HEREBY IN ANY JURISDICTION TO ANY PERSON TO WHOM IT IS LAWFUL
TO MAKE SUCH AN OFFER OR SOLICITATION IN SUCH JURISDICTION. NEITHER THE DELIVERY
OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES
CREATE ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE
COMPANY SINCE THE DATE HEREOF OR THAT THE INFORMATION CONTAINED HEREIN IS
CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATES AS OF WHICH SUCH INFORMATION IS
FURNISHED.
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                   PAGE
                                                 ---------
<S>                                              <C>
Prospectus Summary.............................
Risk Factors...................................
Dividend Policy................................
Dilution.......................................
Capitalization.................................
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations...................................
Business.......................................
Management.....................................
Certain Transactions...........................
Concurrent Sales by Company....................
Selling Shareholders...........................
Principal Shareholders.........................
Description of Securities......................
Shares Eligible for Future Sale................
Legal Matters..................................
Experts........................................
Available Information..........................
Index to Financial Statements..................
</TABLE>
 
                            ------------------------
 
    UNTIL       , 1997 (25 DAYS AFTER THE DATE HEREOF), ALL DEALERS EFFECTING
TRANSACTIONS IN THE REGISTERED SECURITIES, WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS IS IN ADDITION TO
THE OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS
AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
                                 700,000 SHARES
 
                                   PRINCETON
                               VIDEO IMAGE, INC.
                                  COMMON STOCK
 
                             ---------------------
 
                                   PROSPECTUS
 
                             ---------------------
 
                               DECEMBER   , 1997
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                                     Alt-6
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Section 14A:3-5 of the New Jersey Business Corporation Act (the "Act") gives
a corporation the power, without a specific authorization in its certificate of
incorporation or by-laws, to indemnify a corporate agent, including a director
and/or officer, against expenses and liabilities incurred in connection with
certain proceedings involving such corporate agent by reason of his or her being
or having been a corporate agent, provided that with regard to a proceeding
other than one by or in the right of the corporation, the corporate agent must
have acted in good faith and in a manner reasonably believed to be in or not
opposed to the best interests of the corporation and, with respect to any
criminal proceeding, have had no reasonable cause to believe his or her conduct
was unlawful. In any such proceeding, the termination of a proceeding by
judgment, order, settlement, conviction or upon plea of nolo contendere or its
equivalent does not of itself create a presumption that any corporate agent
failed to meet the above applicable standards of conduct. The indemnification
provided by the Act does not exclude any rights to which a corporate agent may
be entitled under a certificate of incorporation, by-law, agreement, vote of
shareholders or otherwise. No indemnification, other than that required when a
corporate agent is successful on the merits or otherwise in any of the above
proceedings shall be allowed if such indemnification would be inconsistent with
a provision of the certificate of incorporation, a by-law, a resolution of the
board of directors or of the shareholders, an agreement or other proper
corporate action in effect at the time of the accrual of the alleged cause of
action which prohibits, limits or otherwise conditions the exercise of
indemnification powers by the corporation or the rights of indemnification to
which a corporate agent may be entitled.
 
    The Company currently carries liability insurance for the benefit of its
directors and officers which provides coverage for losses of directors and
officers for liabilities arising out of claims against such persons acting as
directors or officers of the Company (or any subsidiary thereof) due to any
breach of duty, neglect, error, misstatement, misleading statement, omission or
act done by such directors and officers, except as prohibited by law. The total
coverage under the insurance policy is $1,000,000, with a deductible of $35,000.
The Company's current policy specifically excludes coverage for any claim made
against the directors and officers based upon (i) the purchase, sale, or offer
of any security of the Company, or (ii) any claim brought by a security holder
of the Company. Such exclusion includes claims which allege a violation of the
Securities Act of 1933 (the "Securities Act"), as amended, and the Securities
Exchange Act of 1934, as amended. The Company intends to procure liability
insurance for the benefit of its directors and officers which includes the
coverage which is excluded in its current policy, provided it can obtain
reasonable quotations.
 
    In addition, the Underwriting Agreement, a proposed form of which is filed
as Exhibit 1.1 hereto, contains provisions for indemnification by the
Underwriters of the Company and its officers, directors and certain other
persons, against certain civil liabilities, including certain liabilities under
the Securities Act.
 
                                      II-1
<PAGE>
ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
    The following table sets forth the Registrant's costs and expenses, other
than underwriting discounts and commissions, expected to be incurred in
connection with the issuance and distribution of the securities being
registered. Except for the SEC registration fee, the NASD Filing Fee and the
Nasdaq National Market Fees, the amounts listed below are estimates:
 
   
<TABLE>
<S>                                                                 <C>
SEC Registration Fee..............................................  $  16,773
NASD Filing Fee...................................................  $   6,035
Nasdaq Listing Applications Fee...................................  $  40,750
Legal fees and expenses...........................................  $ 150,000
Blue Sky fees and expenses........................................  $  35,000
Accounting fees and expenses......................................  $ 130,000
Printing and Engraving expenses...................................  $  65,000
Transfer Agent and Registrar Fees.................................  $   2,500
Miscellaneous expenses............................................  $  33,942
                                                                    ---------
    Total.........................................................  $ 480,000
</TABLE>
    
 
    All expenses of registration incurred in connection herewith are being borne
by the Company.
 
ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.
 
    In the three years preceding the filing of this Registration Statement, the
Company has sold the following securities that were not registered under the
Securities Act. All share information and per share amounts have been adjusted
to reflect a 2-for-1 Common Stock split effective on September 3, 1997.
 
         (1) During the period January 1, 1994 through October 1, 1997 the
    Company granted stock options to employees, directors and consultants under
    its 1993 Amended Stock Option Plan covering an aggregate of 1,277,030 shares
    of the Company's Common Stock. Of these, options covering approximately
    141,000 shares have been canceled without being exercised. The weighted
    average exercise price of the stock options outstanding as of October 1,
    1997 was $14.16 per share. During the same period, the Company did not sell
    any shares of its Common Stock to employees, directors and consultants upon
    the exercise of outstanding stock options.
 
   
         (2) On May 31, 1995, the Company sold 105,300 shares of Common Stock to
    40 accredited investors for an aggregate purchase price of $1,316,250
    pursuant to the exercise of warrants.
    
 
         (3) Between September 1995 and the date of this Registration Statement,
    the Company issued warrants to purchase an aggregate of up to 21,572 shares
    of Common Stock at an exercise price of $15.00 per share to T.J. Koellhoffer
    & Associates in partial consideration for services rendered to the Company.
 
         (4) In October 1995, the Company sold 2,000 shares of Common Stock to
    Sheldon S. Wilson for an aggregate purchase price of $25,000, pursuant to
    the exercise of warrants.
 
         (5) In October 1995, the Company sold to Presencia 0.041 units, each
    unit consisting of 2,000 shares of Common Stock, 1,000 shares of Series B
    Redeemable Preferred Stock and warrants to purchase 2,000 shares of Common
    Stock at an exercise price of $12.50 per share, 1,016 shares of Common
    Stock, and warrants to purchase 10,932 shares of Common Stock at an exercise
    price of $12.50 per share, for an aggregate purchase price of $13,930,
    pursuant to the exercise of Presencia's right of co-investment.
 
   
         (6) On February 9, 1996, the Company sold 282,266 shares of Common
    Stock to 49 accredited investors for an aggregate purchase price of
    $4,939,655. In addition, the Company granted Allen & Company Incorporated
    warrants to purchase 28,226 shares of Common Stock at an exercise price of
    
 
                                      II-2
<PAGE>
    $19.25 per share in consideration of placement agent services provided by
    Allen & Company Incorporated in connection with such private placement.
 
         (7) On March 28, 1996, the Company issued warrants to purchase up to
    24,000 shares of Common Stock at an exercise price of $15.00 per share to
    Presencia in consideration of its continued efforts and certain expenses
    incurred by Presencia in helping to promote use of the L-VIS System in the
    Mexican market.
 
         (8) On April 23, 1996, the Company sold 938 shares of Common Stock to
    Glen S. Lewy for an aggregate purchase price of $1,055 pursuant to the
    exercise of warrants.
 
   
         (9) On May 2, 1996, the Company sold 170,000 shares of Common Stock to
    19 accredited investors for an aggregate purchase price of $1,062,500
    pursuant to the exercise of warrants.
    
 
        (10) On August 31, 1996, the Company sold 8,000 shares of Common Stock
    to Richard Khaleel for an aggregate purchase price of $20,000 pursuant to
    the exercise of warrants.
 
        (11) On September 10, 1996, the Company sold 4,000 shares of Common
    Stock to Richard Cheney for an aggregate purchase price of $10,000 pursuant
    to the exercise of warrants.
 
   
        (12) On June 15, 1997, the Company sold 295,758 shares of Common Stock
    to 119 accredited shareholders and warrantholders of the Company for an
    aggregate purchase price of $1,109,093, and the Company sold 97,930 shares
    of Common Stock to several such warrantholders for an aggregate purchase
    price of $110,171, pursuant to the exercise of warrants. In connection with
    this sale, Presencia was issued 18,610 shares of Common Stock in July 1997
    for no consideration pursuant to its anti-dilution rights which terminate
    upon the closing of this Offering. See Note 9 of Notes to Financial
    Statements.
    
 
   
        (13) As of June 30, 1997, the Company had received subscriptions for
    291,756 shares of Common Stock from 42 accredited shareholders of the
    Company for an aggregate purchase price of $1,094,085, which shares were
    issued by the Company on July 15, 1997. In connection with this sale,
    Presencia was issued 18,360 shares of Common Stock in July 1997 for no
    consideration pursuant to its anti-dilution rights which terminate upon the
    closing of this Offering. See Note 9 of Notes to Financial Statements.
    
 
   
        (14) On July 31, 1997, the Company sold 48,550 shares of Common Stock to
    7 accredited warrantholders of the Company for an aggregate purchase price
    of $82,119, pursuant to the exercise of warrants.
    
 
        (15) On July 31, 1997, the Company sold 190,000 shares of Common Stock
    to Mr. Williams and 72,000 shares of Common Stock to Mr. McCleery pursuant
    to the exercise of warrants, in exchange for Mr. Williams' and Mr.
    McCleery's delivery of non-recourse promissory notes in the principal amount
    of $475,000 and $180,000, respectively, the aggregate exercise price of
    their respective warrants.
 
        (16) On August 8, 1997, the Company sold 5,896 shares of Common Stock to
    Richard Cheney for an aggregate purchase price of $6,633, pursuant to the
    exercise of warrants.
 
        (17) On August 25, 1997, the Company sold 15,678 shares of Common Stock
    to Leigh A. Wilson for an aggregate purchase price of $17,638 and 938 shares
    of Common Stock to Brown F Williams for an aggregate purchase price of
    $1,055, pursuant to the exercise of warrants.
 
        (18) On September 3, 1997, the Company issued a warrant to purchase up
    to 20,000 shares of Common Stock at an exercise price of $4.50 per share to
    PVR in consideration of consulting services PVR previously provided to the
    Company.
 
   
        (19) On October 1, 1997, the Company issued 30 units, each consisting of
    a $100,000, 10% senior secured promissory note and warrants to purchase up
    to 10,000 shares of Common Stock, to 28 accredited shareholders of the
    Company for an aggregate purchase price of $3,000,000.
    
 
                                      II-3
<PAGE>
   
    The sales and issuances of securities in the transactions described in
paragraph (1) above were deemed to be exempt from registration under the
Securities Act by virtue of Rule 701 promulgated thereunder in that they were
offered and sold either pursuant to a written compensatory benefit plan or
pursuant to a written contract relating to compensation, as provided by Rule
701, or were deemed to be exempt from registration under the Securities Act by
virtue of Section 4(2) as transactions not involving any public offering.
    
 
   
    The sale and issuance of securities in the transaction described in
paragraphs (10), (11) and (16) above were deemed to be exempt from registration
under the Securities Act by virtue of Section 4(2) as transactions not involving
any public offering. The Company believes that each of the parties was
sophisticated within the meaning of Section 4(2) based upon his business
experience and relationship with the Company. The transactions described in
paragraphs (2) through (9), (12) through (15) and (17) through (19) were deemed
to be exempt from registration under the Securities Act by virtue of Rule 506 as
transactions not involving any public offering. The purchasers in each
transaction represented their intention to acquire the securities for investment
only and not with a view to the distribution thereof. Appropriate legends are
affixed to the stock certificates issued in such transactions. All recipients
either received adequate information about the Company or had access, through
employment or other relationships, to such information.
    
 
ITEM 27. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
EXHIBITS
 
   
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                                                  DESCRIPTION
- ----------  -------------------------------------------------------------------------------------------------------
<C>         <S>
    1.1*    --Underwriting Agreement
    3.1+    --Restated Certificate of Incorporation
    3.2+    --Bylaws
    4.1     --Specimen Common Stock Certificate
    4.2*    --Form of Warrant for the purchase of 400,000 shares of Common Stock issued to the Representatives
    4.3+    --Form of Warrant for the purchase of shares of Common Stock issued in connection with the Company's
              bridge financing in October 1997
    4.4     --Form of warrant for the purchase of shares of Common Stock issued by the Company
    5.1*    --Opinion of Smith, Stratton, Wise, Heher & Brennan
   10.1+    --Amended 1993 Stock Option Plan
   10.2+    --Form of Employee Confidentiality, Invention Assignment and Non-Compete Agreement
   10.3+    --Form of Consultant Confidentiality, Invention Assignment and Non-Compete Agreement
   10.4+**  --Research Agreement dated November 1, 1990 between the Company and David Sarnoff Research Center,
              Inc., as amended by Agreement dated August 9, 1991, letter dated July 1, 1992, Letter Agreement dated
              July 9, 1992, letter dated November 30, 1992 and Agreement dated June 26, 1995 and effective as of
              December 31, 1993
   10.5**   --License Agreement dated as of July 24, 1996 between the Company and the General Electric Company
   10.6+    --Letter Agreement dated May 1, 1993 between the Company and Grupo Sitt, as amended by Letter Agreement
              dated June 25, 1993
   10.7+    --License Agreement dated as of March 1, 1994 between the Company and Publicidad Virtual, S.A. de C.V.
   10.8+    --Letter Agreement dated February 3, 1995 between the Company and Capital Cities/ABC, Inc., as amended
              by Letter Agreement dated August 29, 1996 between the Company and ESPN, Inc. and by letter dated
              April 22, 1996
</TABLE>
    
 
                                      II-4
<PAGE>
   
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                                                  DESCRIPTION
- ----------  -------------------------------------------------------------------------------------------------------
<C>         <S>
   10.9     --License Agreement dated December 18, 1995 between the Company and Theseus Research, Inc.
   10.10    --Second Amended and Restated Registration Rights Agreement dated as of February 2, 1996, as amended by
              agreement dated October 20, 1997 and by agreement dated October 30, 1997
   10.11+   --Employment Agreement dated January 24, 1997 between the Company and Brown F Williams
   10.12+   --Employment Agreement dated January 24, 1997 between the Company and Douglas J. Greenlaw
   10.13+   --Employment Agreement dated March 4, 1997 between the Company and Samuel A. McCleery
   10.14+   --Lease Agreement dated April 21, 1997 between the Company and 1325 Limited Partnership
   10.15+   --Promissory Note dated May 31, 1997 of Princeton Venture Research, Inc. in favor of the Company
   10.16+   --Promissory Note dated May 31, 1997 of John B. Torkelsen in favor of the Company
   10.17+   --Promissory Note dated May 31, 1997 of Pamela R. Torkelsen in favor of the Company
   10.18+   --Promissory Note dated July 15, 1997 of Princeton Venture Research, Inc. in favor of the Company
   10.19+   --Promissory Note dated July 15, 1997 of Pamela R. Torkelsen in favor of the Company
   10.20+   --Lease Agreement dated July 16, 1997 between the Company and Princeton South at Lawrenceville One
   10.21+   --Nonrecourse Promissory Note dated July 31, 1997 of Brown F Williams in favor of the Company
   10.22+   --Pledge Agreement dated July 31, 1997 between the Company and Brown F Williams
   10.23+   --Nonrecourse Promissory Note dated July 31, 1997 of Samuel A. McCleery in favor of the Company
   10.24+   --Pledge Agreement dated July 31, 1997 between the Company and Samuel A. McCleery
   10.25    --Assignment dated January 22, 1992 by Roy Jonathon Rosser and Martin Leach to the Company regarding a
              patent
   10.26    --Assignment dated October 22, 1993 by Roy Jonathon Rosser and Brown F Williams to the Company
              regarding a patent
   10.27    --Assignment dated January 30, 1995 by Roy Rosser, Subhodev Das, Yi Tan and Peter von Kaenel to the
              Company regarding a patent
   11.1     --Statement regarding computation of per share earnings
   21.1+    --Subsidiaries of the Registrant
   23.1     --Consent of Coopers & Lybrand L.L.P., independent public accountants
   23.2*    --Consent of Smith, Stratton, Wise, Heher & Brennan (contained in Exhibit 5.1)
   24.1+    --Power of Attorney (see "Power of Attorney" below)
   27.1     --Financial Data Schedule
</TABLE>
    
 
- ------------------------
 
 *  To be filed by amendment.
 
**  Confidential treatment has been requested with respect to a portion of this
    Exhibit.
 
   
 +  Previously filed.
    
 
                                      II-5
<PAGE>
    FINANCIAL STATEMENT SCHEDULES
 
    No schedules are required because the information is either not applicable
or is presented elsewhere herein.
 
ITEM 28. UNDERTAKINGS.
 
    The undersigned Registrant hereby undertakes that it will:
 
        (1) File, during any period in which it offers or sells securities, a
    post-effective amendment to this registration statement to:
 
            (i) Include any prospectus required by Section 10(a)(3) of the
       Securities Act;
 
            (ii) Reflect in the prospectus any facts or events which,
       individually or together, represent a fundamental change in the
       information in the registration statement. Notwithstanding the foregoing,
       any increase or decrease in volume of securities offered (if the total
       dollar value of securities offered would not exceed that which was
       registered) and any deviation from the low or high end of the estimated
       maximum offering range may be reflected in the form of prospectus filed
       with the Commission pursuant to Rule 424(b) if, in the aggregate, the
       changes in the volume and price represent no more than 20 percent change
       in the maximum aggregate offering price set forth in the "Calculation of
       Registration Fee" table in the effective registration statement;
 
           (iii) Include any additional of changed material information on plan
       of distribution.
 
        (2) For the purpose of determining liability under the Securities Act,
    treat each post-effective amendment as a new registration statement of the
    securities offered, and the offering of the securities at that time to be
    the initial bona fide offering.
 
        (3) File a post-effective amendment to remove from registration any of
    the securities that remain unsold at the end of the offering.
 
    The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
 
    Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Securities and Exchange Commission
(the "Commission") such indemnification is against public policy as expressed in
the Securities Act and is, therefore, unenforceable. In the event that a claim
for indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act and will be governed by the final adjudication of such issue.
 
    The undersigned Registrant hereby undertakes that it will:
 
        (1) For determining any liability under the Securities Act, treat the
    information omitted from the form of prospectus filed as part of this
    Registration Statement in reliance upon Rule 430A and contained in a form of
    prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or
    497(h) under the Securities Act as part of this Registration Statement as of
    the time the Commission declared it effective.
 
        (2) For determining any liability under the Securities Act, treat each
    post-effective amendment that contains a form of prospectus as a new
    registration statement for the securities offered in the Registration
    Statement, and that offering of the securities at that time as the initial
    bona fide offering of those securities.
 
                                      II-6
<PAGE>
                                   SIGNATURES
 
   
    In accordance with the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form SB-2 and authorized this Registration
Statement to be signed on its behalf by the undersigned, in the Township of
Lawrence, State of New Jersey, on November 20, 1997.
    
 
                                PRINCETON VIDEO IMAGE, INC.
 
                                By:             /s/ BROWN F WILLIAMS
                                     -----------------------------------------
                                                  Brown F Williams
                                               CHAIRMAN OF THE BOARD
                                                   AND TREASURER
 
                               POWER OF ATTORNEY
 
    KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Brown F Williams, Douglas J. Greenlaw and Samuel
A. McCleery, and each or either one of them, his or her true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him or her and in his or her name, place and stead, in any and all
capacities, to sign any and all amendments (including post-effective amendments)
to this Registration Statement, and to file the same, with all exhibits thereto,
and other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite and necessary to be done in connection therewith, as fully to all
intents and purposes as he or she might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents, or any of them, or
their or his or her substitutes or substitute, may lawfully do or cause to be
done by virtue hereof.
 
    In accordance with the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates stated.
 
   
          SIGNATURE                        TITLE                    DATE
- ------------------------------  ---------------------------  -------------------
 
                                Chairman of the Board and
     /s/ BROWN F WILLIAMS         Treasurer (principal
- ------------------------------    executive officer and       November 20, 1997
       Brown F Williams           principal financial
                                  officer)
 
   /s/ DOUGLAS J. GREENLAW      President, Chief Executive
- ------------------------------    Officer and Director        November 20, 1997
     Douglas J. Greenlaw
 
   /s/ ELIZABETH A. DUMONT      Controller (Controller)
- ------------------------------                                November 20, 1997
     Elizabeth A. Dumont
 
              *                 Director
- ------------------------------                                November 20, 1997
      Lawrence Lucchino
 
              *                 Director
- ------------------------------                                November 20, 1997
     Jerome J. Pomerance
 
              *                 Director
- ------------------------------                                November 20, 1997
      Enrique F. Senior
 
    
 
                                      II-7
<PAGE>
 
   
          SIGNATURE                        TITLE                    DATE
- ------------------------------  ---------------------------  -------------------
 
              *                 Director
- ------------------------------                                November 20, 1997
         Eduardo Sitt
 
              *                 Director
- ------------------------------                                November 20, 1997
      John B. Torkelsen
 
    
 
   
* By his signature set forth below, the undersigned, pursuant to duly authorized
powers of attorney filed with the Securities and Exchange Commission, has signed
this Amendment No. 1 to the Registration Statement on behalf of the persons
indicated.
    
 
   
By:     /s/ BROWN F WILLIAMS
      -------------------------
          Brown F Williams
          ATTORNEY-IN-FACT
    
 
                                      II-8
<PAGE>
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                                                 DESCRIPTION
- ----------  ------------------------------------------------------------------------------------------------------
<S>         <C>
 
1.1*        --Underwriting Agreement
 
3.1+        --Restated Certificate of Incorporation
 
3.2+        --Bylaws
 
4.1         --Specimen Common Stock Certificate
 
4.2*        --Form of Warrant for the purchase of 400,000 shares of Common Stock issued to the Representatives
 
4.3+        --Form of Warrant for the purchase of shares of Common Stock issued in connection with the Company's
              bridge financing in October 1997
 
4.4         --Form of warrant for the purchase of shares of Common Stock issued by the Company
 
5.1*        --Opinion of Smith, Stratton, Wise, Heher & Brennan
 
10.1+       --Amended 1993 Stock Option Plan
 
10.2+       --Form of Employee Confidentiality, Invention Assignment and Non-Compete Agreement
 
10.3+       --Form of Consultant Confidentiality, Invention Assignment and Non-Compete Agreement
 
10.4+**     --Research Agreement dated November 1, 1990 between the Company and David Sarnoff Research Center,
              Inc., as amended by Agreement dated August 9, 1991, letter dated July 1, 1992, Letter Agreement
              dated July 9, 1992, letter dated November 30, 1992, and Agreement dated June 26, 1995 and effective
              as of December 31, 1993
 
10.5**      --License Agreement dated as of July 24, 1996 between the Company and the General Electric Company
 
10.6+       --Letter Agreement dated May 1, 1993 between the Company and Grupo Sitt, as amended by Letter
              Agreement dated June 25, 1993
 
10.7+       --License Agreement dated as of March 1, 1994 between the Company and Publicidad Virtual, S.A. de C.V.
 
10.8+       --Letter Agreement dated February 3, 1995 between the Company and Capital Cities/ABC, Inc., as amended
              by Letter Agreement dated August 29, 1996 between the Company and ESPN, Inc. and by letter dated
              April 22, 1996
 
10.9        --License Agreement dated December 18, 1995 between the Company and Theseus Research, Inc.
 
10.10       --Second Amended and Restated Registration Rights Agreement dated as of February 2, 1996, as amended
              by agreement dated October 20, 1997 and by agreement dated October 30, 1997
 
10.11+      --Employment Agreement dated January 24, 1997 between the Company and Brown F Williams
 
10.12+      --Employment Agreement dated January 24, 1997 between the Company and Douglas J. Greenlaw
 
10.13+      --Employment Agreement dated March 4, 1997 between the Company and Samuel A. McCleery
 
10.14+      --Lease Agreement dated April 21, 1997 between the Company and 1325 Limited Partnership
</TABLE>
    
<PAGE>
   
<TABLE>
<CAPTION>
 EXHIBIT
  NUMBER                                                 DESCRIPTION
- ----------  ------------------------------------------------------------------------------------------------------
<S>         <C>
10.15+      --Promissory Note dated May 31, 1997 of Princeton Venture Research, Inc. in favor of the Company
 
10.16+      --Promissory Note dated May 31, 1997 of John B. Torkelsen in favor of the Company
 
10.17+      --Promissory Note dated May 31, 1997 of Pamela R. Torkelsen in favor of the Company
 
10.18+      --Promissory Note dated July 15, 1997 of Princeton Venture Research, Inc. in favor of the Company
 
10.19+      --Promissory Note dated July 15, 1997 of Pamela R. Torkelsen in favor of the Company
 
10.20+      --Lease Agreement dated July 16, 1997 between the Company and Princeton South at Lawrenceville One
 
10.21+      --Nonrecourse Promissory Note dated July 31, 1997 of Brown F Williams in favor of the Company
 
10.22+      --Pledge Agreement dated July 31, 1997 between the Company and Brown F Williams
 
10.23+      --Nonrecourse Promissory Note dated July 31, 1997 of Samuel A. McCleery in favor of the Company
 
10.24+      --Pledge Agreement dated July 31, 1997 between the Company and Samuel A. McCleery
 
10.25       --Assignment dated January 22, 1992 by Roy Jonathon Rosser and Martin Leach to the Company regarding a
              patent.
 
10.26       --Assignment dated October 22, 1993 by Roy Jonathon Rosser and Brown F Williams to the Company
              regarding a patent.
 
10.27       --Assignment dated January 30, 1995 by Roy Rosser, Subhodev Das, Yi Tan and Peter von Kaenel to the
              Company regarding a patent.
 
11.1        --Statement regarding computation of per share earnings
 
21.1+       --Subsidiaries of the Registrant
 
23.1        --Consent of Coopers & Lybrand L.L.P., independent public accountants
 
23.2*       --Consent of Smith, Stratton, Wise, Heher & Brennan (contained in Exhibit 5.1)
 
24.1+       --Power of Attorney (included on the signature page to the Registration Statement)
 
27.1        --Financial Data Schedule
</TABLE>
    
 
- ------------------------
 
*   To be filed by amendment.
 
**  Confidential treatment has been requested with respect to a portion of this
    Exhibit.
 
   
+   Previously filed.
    

<PAGE>

                                                                  Exhibit 4.1

                          PVI

                                                             COMMON STOCK

                                                                SHARES

             PRINCETON VIDEO IMAGE, INC.

INCORPORATED UNDER THE LAWS OF THE STATE OF NEW JERSEY      SEE REVERSE SIDE
    40,000,000 SHARES OF COMMON STOCK AUTHORIZED        FOR CERTAIN DEFINITIONS
                                                           CUSIP 742476 10 4


    THIS CERTIFIES THAT






    IS THE OWNER OF

     FULLY PAID AND NON-ASSESSABLE SHARES OF COMMON STOCK, NO PAR VALUE, OF
                             PRINCETON VIDEO IMAGE, INC.

transferable on the books of the Corporation by the holder hereof in person
or by duly authorized attorney on surrender of this certificate properly 
endorsed.
This certificate is not valid unless countersigned by the Transfer Agent and 
Registrar.
WITNESS the facsimile signatures of the Corporation's duly authorized 
officers.

Dated:                                  

         /s/ Brown F Williams
         ------------------------------
            CHAIRMAN OF THE BOARD
                                                   PRINCETON VIDEO IMAGE, INC.
                                                       CORPORATE SEAL 
                                                            [SEAL]
                                                             1990
                                                          NEW JERSEY
         /s/ Samuel A. McCleery
         ------------------------------
             ASSISTANT SECRETARY



                                        Countersigned and Registered:
                                        AMERICAN STOCK TRANSFER & TRUST COMPANY
                                                 (NEW YORK, N.Y.)
                                        By                       Transfer Agent
                                                                  and Registrar



                                                           Authorized Signature



<PAGE>
                                       
                           PRINCETON VIDEO IMAGE, INC.

    The Corporation will furnish to any shareholder, upon request and without 
charge, a full statement of the designations, relative rights, preferences 
and limitations of the shares of each class and series of stock authorized to 
be issued, so far as the same have been determined, and of the authority of 
the board to divide the shares into classes or series and to determine and 
change the relative rights, preferences and limitations of any class or 
series. Such request may be made to the Secretary of the Corporation at its 
principal office or to the Transfer Agent.

    The following abbreviations, when used in the inscription on the face of 
this certificate, shall be construed as though they were written out in full 
according to applicable laws or regulations:

TEN COM -- as tenants in common     UNIF GIFT MIN ACT -______ Custodian _______
                                                       (Cust)           (Minor)
TEN ENT -- as tenants by the entireties
                                                   under Uniform Gifts to Minors
JT TEN  -- as joint tenants with right of          Act__________________________
           survivorship and not as tenants                    (State)
           in common

     Additional abbreviations may also be used though not in the above list.

NOTICE: The signature on this assignment must correspond with the name as 
written upon the face of the Certificate, in every particular, without 
alteration or enlargement or any change whatever.

For value received, _____________________ hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
   IDENTIFYING NUMBER OF ASSIGNEE
/                                    /_________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_________________________________________________________________________Shares
represented by the within Certificate, and do hereby irrevocably constitute and
appoint _______________________________________________________________________

_______________________________________________________________________Attorney
to transfer the said Shares on the books of the within-named corporation with 
full power of substitution in the premises.

Dated_____________________________


                                    ___________________________________________


KEEP THIS CERTIFICATE IN A SAFE PLACE, IF IT IS LOST, STOLEN OR DESTROYED, 
THE CORPORATION MAY REQUIRE A BOND OF INDEMNITY AS A CONDITION TO THE 
ISSUANCE OF A REPLACEMENT CERTIFICATE.


<PAGE>

                                                                    Exhibit 4.4

 THE SECURITIES EVIDENCED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT AND HAVE BEEN TAKEN FOR INVESTMENT PURPOSES ONLY AND NOT WITH A
VIEW TO THE DISTRIBUTION THEREOF AND, EXCEPT AS STATED IN AN AGREEMENT BETWEEN
THE HOLDER OF THIS CERTIFICATE AND THE ISSUER CORPORATION, SUCH SECURITIES MAY
NOT BE SOLD OR TRANSFERRED UNLESS THERE IS AN EFFECTIVE REGISTRATION STATEMENT
UNDER SUCH ACT COVERING SUCH SECURITIES OR THE ISSUER CORPORATION RECEIVES AN
OPINION OF COUNSEL (WHICH MAY BE COUNSEL FOR THE ISSUER CORPORATION) WHICH IS
SATISFACTORY TO THE ISSUER CORPORATION (BOTH AS TO THE ISSUER OF THE OPINION AND
THE FORM AND SUBSTANCE THEREOF) STATING THAT SUCH SALE OR TRANSFER IS EXEMPT
FROM THE REGISTRATION AND PROSPECTUS DELIVERY REQUIREMENTS OF SUCH ACT. THE
SECURITIES TO BE ISSUED UPON EXERCISE OF THIS WARRANT HAVE NOT BEEN REGISTERED
UNDER THE SECURITIES ACT.  THIS WARRANT MAY NOT BE EXERCISED UNLESS SUCH
SECURITIES ARE REGISTERED UNDER THE SECURITIES ACT OR AN EXEMPTION FROM SUCH
REGISTRATION IS AVAILABLE.

VOID AFTER 5:00 P.M., NEW YORK TIME, ON ____________ OR IF NOT A BUSINESS DAY,
AS DEFINED HEREIN, AT 5:00 P.M., NEW YORK TIME, ON THE NEXT FOLLOWING BUSINESS
DAY.

                                                    WARRANT TO PURCHASE         
                                                   ______ SHARES OF COMMON STOCK

NO. ___


                                 WARRANT TO PURCHASE
                                     COMMON STOCK

                                          OF

                             PRINCETON VIDEO IMAGE, INC.


                       TRANSFER RESTRICTED -- SEE SECTION 5.01





          This certifies that, for good and valuable consideration,
__________________ (the "Warrantholder"), is entitled to purchase from Princeton
Video Image, Inc., a corporation incorporated under the laws of the State of New
Jersey (the "Company"), subject to the terms and conditions hereof, at any time
on or after 9:00 A.M., New York time, on ____________ (the "Issue Date"), and
before 5:00 P.M., New York time, on ____________ (or, if such day is not a
Business Day, at or before 5:00 P.M., New York time, on the next following
Business Day), the number of fully paid and non-assessable shares of Common
Stock stated above at the Exercise Price.  The Exercise Price and the number of
shares purchasable hereunder are subject to adjustment as provided in Article
III hereof.

<PAGE>

                                      ARTICLE I

                                     DEFINITIONS


          Section 1.01   Definition of Terms.  As used in this Warrant, the
following capitalized terms shall have the following respective meanings:

          (a)  Business Day:  A day other than a Saturday, Sunday or other day
on which banks in the State of New York are authorized by law to remain closed.

          (b)  Common Stock:  Common Stock, no par value per share, of the
Company.

          (c)  Exercise Price:  $____ per Warrant Share, as such price may be
adjusted from time to time pursuant to Article III hereof.

          (d)  Expiration Date:  5:00 P.M., New York time, on ___________ or if
such day is not a Business Day, the next succeeding day which is a Business Day.

          (e)  Holder:  A holder of outstanding Warrants.

          (f)  Person:  An individual, partnership, joint venture, corporation,
trust, unincorporated organization or government or any department or agency
thereof.

          (g)  Public Offering:  A public offering of any of the Company's
equity or debt securities pursuant to a registration statement under the
Securities Act.

          (h)  Securities Act:  The Securities Act of 1933, as amended.

          (i)  Transfer:  See Section 5.01.

          (j)  Warrants:  This Warrant and all other warrants that may be issued
in its or their place (evidencing the right to purchase an aggregate of ______
shares of Common Stock).

          (k)  Warrantholder:  The person or entity to whom this Warrant is
originally issued, or any successor in interest thereto, or any assignee or
transferee thereof, in whose name this Warrant is registered upon the books to
be maintained by the Company for that purpose.

          (l)  Warrant Shares:  Common Stock purchasable upon exercise of the
Warrants.

                                       2
<PAGE>

                                   ARTICLE II

                       DURATION AND EXERCISE OF WARRANT


          Section 2.01   Duration of Warrant.  The Warrantholder may exercise
this Warrant at any time and from time to time after 9:00 A.M., New York time,
on the Issue Date, and before 5:00 P.M., New York time, on the Expiration Date. 
If and to the extent that this Warrant is not exercised on the Expiration Date,
it shall become void, and all rights hereunder shall thereupon cease.

          Section 2.02   Exercise of Warrant.

          (a)  The Warrantholder may exercise this Warrant, in whole or in part,
by presentation and surrender of this Warrant to the Company at its corporate
office at 15 Princess Road, Lawrenceville, New Jersey 08648, or at the office of
its stock transfer agent, if any, with the Subscription Form annexed hereto duly
executed and accompanied by payment of the full Exercise Price for each Warrant
Share to be purchased.

          (b)  Upon receipt of this Warrant with the Subscription Form duly
executed and accompanied by payment of the aggregate Exercise Price for the
Warrant Shares for which this Warrant is then being exercised, the Company shall
cause to be issued certificates for the total number of whole shares of Common
Stock for which this Warrant is being exercised (adjusted to reflect the effect
of the provisions contained in Article III hereof, if any) in such denominations
as are requested for delivery to the Warrantholder, and the Company shall
thereupon deliver such certificates to the Warrantholder.  The Warrantholder
shall be deemed to be the holder of record of the shares of Common Stock
issuable upon such exercise, notwithstanding that the stock transfer books of
the Company shall then be closed or that certificates representing such shares
of Common Stock shall not then be actually delivered to the Warrantholder.  If
at the time this Warrant is exercised, a registration statement is not in effect
to register under the Securities Act the Warrant Shares issuable upon exercise
of this Warrant, the Company may require the Warrantholder to make such
investment intent and other representations, and to provide the Company with an
opinion of counsel (which may be counsel to the Company) which is satisfactory
to the Company (both as to the issuer of such opinion and the form and substance
thereof) to the effect that the issuance of the Warrant Shares is exempt from
registration under the Securities Act and may place such legends on certificates
representing the Warrant Shares, as may be reasonably required, in the opinion
of counsel to the Company, to permit the Warrant Shares to be issued without
such registration.

          (c)  In case the Warrantholder shall exercise this Warrant with
respect to less than all of the Warrant Shares that may be purchased under this
Warrant, the Company shall execute a 

                                       3
<PAGE>

new Warrant in the form of this Warrant for the balance of such Warrant 
Shares and deliver such new Warrant to the Warrantholder.

          Section 2.03   Reservation of Shares.  The Company hereby agrees that
at all times there shall be reserved for issuance and delivery upon exercise of
this Warrant such number of shares of Common Stock or other shares of capital
stock of the Company from time to time issuable upon exercise of this Warrant. 
All such shares shall be duly authorized, and when issued upon such exercise,
shall be validly issued, fully paid and nonassessable, free and clear of all
liens, security interests, charges and other encumbrances or restrictions on
sale and free and clear of all preemptive rights.

          Section 2.04   Fractional Shares.  The Company shall not be required
to issue any fraction of a share of its capital stock in connection with the
exercise of this Warrant, and in any case where the Warrantholder would, except
for the provisions of this Section 2.04, be entitled under the terms of this
Warrant to receive a fraction of a share upon the exercise of this Warrant, the
Company shall, upon the exercise of this Warrant and receipt of the Exercise
Price, issue only the largest number of whole shares purchasable upon exercise
of this Warrant.  The Company shall not be required to make any cash or other
adjustment in respect of such fraction of a share to which the Warrantholder
would otherwise be entitled, but shall return to the Warrantholder that portion
of the Exercise Price that represents such fraction of a share.


                                  ARTICLE III

                ADJUSTMENT OF SHARES OF COMMON STOCK PURCHASABLE
                             AND OF EXERCISE PRICE


          The Exercise Price and the number and kind of Warrant Shares shall be
subject to adjustment from time to time upon the happening of certain events as
provided in this Article III.

          Section 3.01   Mechanical Adjustment.

          (a)  If at any time prior to the exercise of this Warrant in full, the
Company shall (i) declare a dividend or make a distribution on the Common Stock
that is payable in shares of its capital stock (whether shares of Common Stock
or of capital stock of any other class); (ii) subdivide, reclassify or
recapitalize its outstanding Common Stock into a greater number of shares; (iii)
combine, reclassify or recapitalize its outstanding Common Stock into a smaller
number of shares; or (iv) issue any shares of its capital stock by
reclassification of its Common Stock (including any such reclassification in
connection with a consolidation or a merger in which the Company is the
continuing corporation), the Exercise Price in effect at the time of the record
date of such dividend, distribution, subdivision, combination, reclassification
or recapitalization shall be adjusted so that, upon the tender 

                                       4
<PAGE>

thereof, as provided herein, the Warrantholder shall be entitled to receive 
the aggregate number and kind of shares which, if this Warrant had been 
exercised in full immediately prior to such event, it would have owned by 
virtue of such exercise and been entitled to receive by virtue of such 
dividend, distribution, subdivision, combination, reclassification or 
recapitalization.  Any adjustment required by this paragraph 3.01(a) shall be 
made successively immediately after the record date, in the case of a 
dividend or distribution, or the effective date, in the case of a 
subdivision, combination, recapitalization or reclassification, to allow the 
purchase of such aggregate number and kind of shares.

          (b)  Whenever the Exercise Price payable upon exercise of each Warrant
is adjusted pursuant to paragraph (a) of this Section 3.01, the Warrant Shares
shall simultaneously be adjusted by multiplying the number of Warrant Shares
initially issuable upon exercise of this Warrant by the Exercise Price in effect
on the date thereof and dividing the product so obtained by the Exercise Price,
as adjusted.

          (c)  No adjustment in the Exercise Price shall be required unless such
adjustment would require an increase or decrease of at least ten cents ($.10) in
such price; provided, however, that any adjustments which by reason of this
paragraph (c) are not required to be made shall be carried forward and taken
into account in any subsequent adjustment.  All calculations under this Section
3.01 shall be made to the nearest cent or to the nearest one-hundredth of a
share, as the case may be.  Notwithstanding anything in this Section 3.01 to the
contrary, the Exercise Price shall not be reduced to less than the then existing
par value of the Common Stock as a result of any adjustment made hereunder.

          Section 3.02   Notice of Adjustment.  Whenever the number of Warrant
Shares or the Exercise Price is adjusted as herein provided, the Company shall
prepare and deliver to the Warrantholder a certificate signed by its President,
setting forth the adjusted number of Warrant Shares purchasable upon the
exercise of this Warrant and the Exercise Price of such Warrant Shares after
such adjustment, setting forth a brief statement of the facts requiring such
adjustment and setting forth the computation by which adjustment was made.

          Section 3.03   No Adjustment for Cash Dividends.  No adjustment in
respect of any cash dividends shall be made during the term of this Warrant.

          Section 3.04   Preservation of Purchase Rights in Certain
Transactions.  In case of any reclassification, capital reorganization or other
change of outstanding shares of Common Stock (other than subdivision or
combination of the outstanding Common Stock and other than a change in the par
value of the Common Stock and other than in case of any consolidation or merger
of the Company with or into another corporation (other than a merger with a
subsidiary in which the Company is the continuing corporation and that does not
result in any reclassification, capital 

                                       5
<PAGE>

reorganization or other change of outstanding shares of Common Stock of the 
class issuable upon exercise of this Warrant)) or in the case of any sale, 
lease, transfer or conveyance to another corporation of the property and 
assets of the Company as an entirety or substantially as an entirety, the 
Company shall, as a condition precedent to such transaction, cause such 
successor or purchasing corporation, as the case may be, to execute with the 
Warrantholder an agreement granting the Warrantholder the right thereafter, 
upon payment of the Exercise Price in effect immediately prior to such 
action, to receive upon exercise of this Warrant the kind and amount of 
shares and other securities and property which it would have owned or have 
been entitled to receive after the happening of such reclassification, 
change, consolidation, merger, sale or conveyance had this Warrant been 
exercised immediately prior to such action.  Such agreement shall provide for 
adjustments in respect of such shares of stock and other securities and 
property, which shall be as nearly equivalent as may be practicable to the 
adjustments provided for in this Article III.  In the event that in 
connection with any such reclassification, capital reorganization, change, 
consolidation, merger, sale or conveyance, additional shares of Common Stock 
shall be issued in exchange, conversion, substitution or payment, in whole or 
in part, for, or of, a security of the Company other than Common Stock, any 
such issue shall be treated as an issue of Common Stock covered by the 
provisions of this Article III.  The provisions of this Section 3.04 shall 
similarly apply to successive reclassifications, capital reorganizations, 
consolidations, mergers, sales or conveyances.

          Section 3.05   Form of Warrant After Adjustments.  The form of this
Warrant need not be changed because of any adjustments in the Exercise Price or
the number or kind of the Warrant Shares, and Warrants theretofore or thereafter
issued may continue to express the same price and number and kind of shares as
are stated in this Warrant, as initially issued.

          Section 3.06   Treatment of Warrantholder.  Prior to due presentment
for registration of transfer of this Warrant, the Company may deem and treat the
Warrantholder as the absolute owner of this Warrant (notwithstanding any
notation of ownership or other writing hereon) for all purposes and shall not be
affected by any notice to the contrary.


                                   ARTICLE IV

                          OTHER PROVISIONS RELATING TO
                            RIGHTS OF WARRANTHOLDER


          Section 4.01   No Rights as Shareholders; Notice to Warrantholders. 
Nothing contained in this Warrant shall be construed as conferring upon the
Warrantholder or its transferees the right to vote or to receive dividends or to
consent or to receive notice as a shareholder in respect of any meeting of

                                       6
<PAGE>

shareholders for the election of directors of the Company or of any other
matter, or any rights whatsoever as a shareholder of the Company.  The Company
shall give notice to the Warrantholder by registered mail, if at any time prior
to the expiration or exercise in full of the Warrants, any of the following
events shall occur:

          (a)  The Company shall authorize the payment of any dividend payable
in any securities upon shares of Common Stock or authorize the making of any
distribution to the holders of shares of Common Stock;

          (b)  The Company shall authorize the issuance to all holders of Common
Stock of any additional shares of Common Stock or of rights, options or warrants
to subscribe for or purchase Common Stock or of any other subscription rights,
options or warrants;

          (c)  A dissolution, liquidation or winding up of the Company (other
than in connection with a consolidation, merger, or sale or conveyance of the
property of the Company as an entirety or substantially as an entirety); or

          (d)  A capital reorganization or reclassification of the Common Stock
(other than a subdivision or combination of the outstanding Common Stock and
other than a change in the par value of the Common Stock) or any consolidation
or merger of the Company with or into another corporation (other than a
consolidation or merger in which the Company is the continuing corporation and
that does not result in any reclassification or change of Common Stock
outstanding) or any sale or conveyance to another corporation of the property of
the Company as an entirety or substantially an entirety.

Such giving of notice shall be initiated at least 10 Business Days prior to the
date fixed as a record date or effective date or the date of closing of the
Company's stock transfer books for the determination of the shareholders
entitled to such dividend, distribution, or subscription rights, or for the
determination of the shareholders entitled to vote on such proposed merger,
consolidation, sale, conveyance, dissolution, liquidation or winding up.  Such
notice shall specify such record date or the date  of the closing of the stock
transfer books, as the case may be. Failure to provide such notice shall not
affect the validity of any action taken in connection with such dividend,
distribution or subscription rights, or proposed merger, consolidation, sale,
conveyance, dissolution, liquidation or winding up.

          Section 4.02   Lost, Stolen, Mutilated or Destroyed Warrants.  If this
Warrant is lost, stolen, mutilated or destroyed, the Company may, on such terms
as to indemnity or otherwise as it may in its discretion impose (which shall, in
the case of a mutilated Warrant, include the surrender thereof), issue a new
Warrant of like denomination and tenor as, and in substitution for, this
Warrant.

                                       7
<PAGE>


                                   ARTICLE V

                      RESTRICTIONS ON TRANSFER OF WARRANTS


          Section 5.01   Restrictions on Transfer.  Neither this Warrant nor the
Warrant Shares may be disposed of or encumbered (any such action, a "Transfer"),
except: (i) to an underwriter in connection with a Public Offering of the Common
Stock, provided that this Warrant is exercised immediately upon such Transfer
and the Warrant Shares issued upon such exercise are sold by such underwriter as
part of such Public Offering and only in accordance with and subject to the
provisions of the Securities Act and the rules and regulations promulgated
thereunder; (ii) if such securities are registered under the Securities Act;
(iii) if such securities may be sold under Rule 144(k) of the United States
Securities and Exchange Commission under the Securities Act; or (iv) if the
holder of such securities provides the Company with an opinion of counsel (which
may be counsel for the Company) which is satisfactory to the Company (both as to
the issuer of the opinion and the form and substance thereof) to the effect that
such Transfer may be made without registration under the Securities Act.


                                   ARTICLE VI

                                 OTHER MATTERS


          Section 6.01   Amendments and Waivers.  The provisions of this
Warrant, including the provisions of this sentence, may not be amended, modified
or supplemented, and waivers or consents to departures from the provisions
hereof may not be given, unless the Company has obtained the written consent of
holders of at least a majority-in-interest of the outstanding Warrants. Whenever
in this Warrant such consent is required, such consent may be effected by any
available legal means, including without limitation at a special or regular
meeting, by written consent or otherwise.  Holders shall be bound by any consent
agreed to by a majority-in-interest of the outstanding Warrants, whether or not
certificates representing such Warrants have been marked to indicate such
consent.

          Section 6.02   Governing Law.  This Warrant shall be governed by and
construed in accordance with the laws of the State of New Jersey,
notwithstanding principles of conflicts of laws.

          Section 6.03   Notice.  Any notices or certificates by the Company to
the Holders and by any Holder to the Company shall be deemed delivered if in
writing and delivered in person or by registered mail (return receipt
requested), if to a Holder, addressed to such Holder at the address which such
Holder has designated in writing to the Company, and if to the Company,
addressed to it at:

                                       8
<PAGE>

               Princeton Video Image, Inc.
               15 Princess Road
               Lawrenceville, New Jersey 08648

               Attention: Chairman of the Board

          The Company may change its address by written notice to the Holder,
and the Holder may change its address by written notice to the Company.

                                       9
<PAGE>

 
     IN WITNESS WHEREOF, this Warrant has been duly executed by the Company as
of the Issue Date.


                                       PRINCETON VIDEO IMAGE, INC.


                                       By:
                                          ------------------------------------
                                       Name:  Brown F Williams
                                       Title: Chairman of the Board
                                       and Treasurer
 
                                       10
<PAGE>

                                      ASSIGNMENT
                  (To be executed only upon assignment of Warrants)



Princeton Video Image, Inc.:

     For value received, the undersigned hereby sells, assigns and transfers
unto the person(s) named below the within  warrant certificate (the "Warrant
Certificate"), together with all right, title and interest therein, and does
hereby irrevocably constitute and appoint _________________________________
attorney, to transfer the Warrant Certificate on the books of the within-named
Company with respect to the number of Warrants set forth below opposite such
person's name, with full power of substitution in the premises:


     Name(s) of
     Assignee(s)                  Address           No. of Warrants
     -----------                  -------           ---------------








Each assignee has agreed to be bound by the terms of that certain Registration
Rights Agreement of the Company and that certain Shareholders' Agreement of the
Company (as such agreements may be in effect from time to time), if required by
the terms of such agreements and as provided therein, and shall execute a copy
of such agreements prior to the transfer of the Warrants as set forth above.

And if said number of Warrants shall not be all the Warrants represented by the
Warrant Certificate, a new warrant certificate shall be issued in the name of
said undersigned for the balance remaining of the Warrants represented by the
Warrant Certificate.

Date: __________________


                         ______________________________________________________
                         Note:    The above signature should correspond exactly
                                  with the name on the face of the Warrant
                                  Certificate.
 
<PAGE>

                                  SUBSCRIPTION FORM
                      (To be executed upon exercise of Warrant)



Princeton Video Image, Inc.:

          The undersigned hereby irrevocably elects to exercise the right of
purchase represented by the within warrant certificate (the "Warrant
Certificate") for, and to purchase thereunder, ____________ shares of
Common Stock, as provided for therein, and tenders herewith payment of the
purchase price in full in the form of cash or a certified or official bank check
in the amount of $___________________.

          Please issue a certificate or certificates for such Common Stock in
the name of, and pay cash for any fractional share to:

          (Please print Name, Address and Social Security No.)


               Name _____________________________________
               Address __________________________________
               __________________________________________
               Social Security No. ______________________


          And if said number of shares shall not be all of the Warrant Shares
purchasable under the Warrant Certificate, a new Warrant Certificate shall be
issued in the name of said undersigned for the balance remaining of the shares
purchasable thereunder, rounded up to the next higher number of shares.




                   Signature __________________________________________________
                             The above signature should correspond exactly with
                             the name on the first page of the Warrant
                             Certificate or with the name of the assignee
                             appearing in the assignment form.


<PAGE>

                                                                  Exhibit 10.5

[NOTE: CERTAIN PORTIONS OF THIS DOCUMENT HAVE BEEN MARKED TO INDICATE THAT 
CONFIDENTIALITY HAS BEEN REQUESTED FOR THIS CONFIDENTIAL INFORMATION. THE 
CONFIDENTIAL PORTIONS HAVE BEEN OMITTED AND FILED SEPARATELY WITH THE 
SECURITIES AND EXCHANGE COMMISSION.]

    AGREEMENT, made as of the 24th day of July 1996, by and between GENERAL 
ELECTRIC COMPANY (hereinafter called "GE"), a corporation organized and 
existing under the laws of the State of New York and PRINCETON VIDEO IMAGE, 
INC. (hereinafter called "LICENSEE"), a corporation organized and existing 
under the laws of the State of New Jersey.


                              W I T N E S S E T H:

    In consideration of the covenants and conditions herein contained, the 
parties hereto agree as follows:


                                    ARTICLE I
                                   DEFINITIONS

    For the purpose of this Agreement, the following terms are defined:

    SECTION 1. "CONTRACT APPARATUS" means equipment for electronically 
altering images in any television program for advertising purposes or for any 
purpose in television programs whose principal focus is sports and 
specifically includes the use of such equipment in furnishing the service of 
such electronic altering.

<PAGE>

                                      -2-

    SECTION 2.

         (a)  "SUBSIDIARY" means a corporation or other business entity in 
which GE or LICENSEE, as the case may be, now or hereafter controls, directly 
or indirectly, (a) in the case of the corporation, the majority of the stock 
entitled to vote for the election of directors or persons performing similar 
functions, and (b) in the case of any other business entity, equivalent 
control of the ownership thereof.  However, any such corporation or other 
business entity shall be deemed to be a SUBSIDIARY only so long as such 
control exists.

         (b)  "AFFILIATION" means the relationship between LICENSEE and each 
of its SUBSIDIARIES, and between any two or more of such SUBSIDIARIES, and 
any other relationship, contract, arrangement, method or device wherein, with 
respect to any matter or thing which affects the amounts payable hereunder, 
one or more of the parties to a transaction has or exercises, or has the 
power to exercise, directly or indirectly, in any manner, control, direction 
or restraint of the other or others, or wherein two or more of such parties 
in any manner, directly or indirectly, are subject to common control, 
direction or restraint.

    SECTION 3.

         (a)  "PATENTS" means letters patent and utility models, and includes 
all reissues, division, continuations in whole or in part, renewals and 
extensions thereof and licenses, rights and privileges to or under such 
letters patent and utility models.

         (b)  "GE's PATENTS" means PATENTS (as hereinabove defined) owned or 
controlled by GE and/or its SUBSIDIARIES and administered by GE and RCA 
LICENSING MANAGEMENT OPERATION, INC. during the term of this Agreement, with 
respect to which and to the extent to which, and subject to the conditions 
under which, GE shall have the right to grant licenses to LICENSEE during the 
term of this Agreement.

<PAGE>

                                      -3-

                                   ARTICLE II
                                    LICENSES


    SECTION 1. GE hereby grants to LICENSEE a non-transferable, indivisible, 
non-exclusive license under all of GE's PATENTS of the United States and 
foreign countries, including all such PATENTS which GE may obtain during the 
term of this Agreement, to make, have made, use, sell, lease or otherwise 
dispose of CONTRACT APPARATUS.

    SECTION 2. In the event that LICENSEE grants licenses to a third party or 
parties under its own intellectual property rights (hereinafter called 
"AFFILIATED COMPANIES"), then, during the term of this Agreement, GE agrees not
to assert its PATENTS against CONTRACT APPARATUS that are made, used, sold or 
leased under license by such AFFILIATED COMPANIES and with respect to which 
compensation is paid under Article III hereof by LICENSEE to GE.

    SECTION 3. Anything in this Agreement to the contrary notwithstanding, no 
license is herein granted with respect to electron tubes, solid state devices 
or plastics.  Nothing in this Agreement and no act or acts hereunder shall be 
construed as or result in conveying any license to LICENSEE or to any third 
party, expressly or by implication, estoppel or otherwise, excepting the 
licenses granted to LICENSEE pursuant to this Article II.

    SECTION 4. In the event that LICENSEE desires to expand the definition of 
CONTRACT APPARATUS to include other fields of use, at LICENSEE'S request, GE 
will consider such expansion on terms and conditions to be agreed upon.

<PAGE>

                                      -4-

                                  ARTICLE III
                                 COMPENSATION

    SECTION 1. For the rights granted herein, LICENSEE shall pay compensation 
to GE with respect to CONTRACT APPARATUS used, sold, leased or otherwise 
disposed of by LICENSEE during the term of this Agreement as follows:


    [CONFIDENTIAL TREATMENT REQUESTED]


    SECTION 2. Within thirty (30) days after June 30 and December 31 of each 
year during the term of this Agreement, LICENSEE shall furnish to GE a 
statement certified by an officer or authorized representative of LICENSEE 
stating the gross revenue of LICENSEE and its SUBSIDIARIES during the 
preceding calendar half year and the total amounts of compensation payable to 
GE hereunder for such calendar half year, and LICENSEE shall at the time of 
furnishing each such statement pay such amount of compensation. The first 
such statement shall include the information specified above for all such 
gross revenue of LICENSEE and its SUBSIDIARIES from the effective date of 
this Agreement to the last day of the calendar half year covered by such 
statement. Similar statements likewise shall be rendered, and payment made, 
to GE within thirty (30) days after and as of the date of any termination of 
this Agreement covering the period from the end of that covered by the last 
preceding statement to the date of such termination and including all gross 
revenue of LICENSEE and its SUBSIDIARIES

<PAGE>

                                      -5-

received or accrued during the term of this Agreement. In the event that any 
payments due to GE under this Agreement are not made in full within the time 
allowed in this Section 2, after receipt of the overdue amount, GE shall 
invoice LICENSEE for the interest accrued and payable in accordance with 
Section 4 of this Article III. LICENSEE shall pay the net amount of interest 
invoiced within thirty (30) days of the date of invoice.

    SECTION 3. LICENSEE shall keep and cause its SUBSIDIARIES to keep true 
and accurate records, files and books of account containing all the data 
reasonably required for the full computation and verification of the amounts 
to be paid and the information to be given in the statements herein provided 
for, and shall at all reasonable times permit GE from time to time adequately 
to inspect the same for the purpose of determining the amounts payable by 
LICENSEE pursuant to Section 1 of this Article III. Such examination shall be 
performed at GE's expense by an authorized representative of GE at any time 
during normal working hours.

    SECTION 4. LICENSEE shall pay interest to GE from the date due to the 
date of payment upon any and all amounts overdue and payable hereunder at a 
rate or rates equal to three percent (3.0%) over the published prime rate of 
the Morgan Guaranty Trust Company, New York, as in effect from time to time 
during the period that any such amount is overdue, compounded annually.


                                  ARTICLE IV
                             TERM AND TERMINATION

    SECTION 1. This Agreement shall become effective as of the date first 
above written, and shall continue in effect, unless sooner terminated as 
elsewhere provided in this Agreement, for a period of five (5) years from 
such effective date.

<PAGE>

                                      -6-

    SECTION 2.

         (a)  If LICENSEE shall at any time default in rendering any of the 
statements required hereunder, or in the payment of any monies due 
hereunder, or in fulfilling any of the other obligations or conditions hereof,
and such default shall not be cured within thirty (30) days after written 
notice from GE to LICENSEE specifying the nature of the default, GE shall 
have the right to terminate this Agreement by giving written notice of 
termination to LICENSEE at any time thereafter, and upon the giving of such 
notice of termination this Agreement shall thereupon terminate. LICENSEE 
shall have the right to cure any such default up to but not after the date of 
the giving of such notice of termination.

         (b)  GE shall also have the right to terminate this Agreement, to 
the full extent permitted by law, by giving written notice of termination to 
LICENSEE at any time upon or after the filing by LICENSEE of a petition in 
bankruptcy or insolvency, or upon or after any adjudication that LICENSEE is 
bankrupt or insolvent, or upon or after the filing by LICENSEE of any 
petition or answer seeking reorganization, readjustment or arrangement of the 
business of LICENSEE under any law relating to bankruptcy or insolvency, or 
upon or after the appointment of a receiver for all or substantially all of 
the property of the LICENSEE, or upon or after the making by LICENSEE of any 
assignment or attempted assignment for the benefit of creditors, or upon or 
after the institution of any proceedings for the liquidation or winding up of 
LICENSEE's business or for the termination of its corporate charter; and this 
Agreement shall terminate upon the giving of such notice of termination.

    SECTION 3. Upon termination of this Agreement, by expiration or 
otherwise, the licenses and the obligations hereunder shall cease and 
terminate, except that such licenses shall continue as to all specific units
of CONTRACT APPARATUS

<PAGE>

                                      -7-

manufactured by LICENSEE prior to, or actually in manufacture upon, the date 
of termination of this Agreement and CONTRACT APPARATUS services rendered 
prior to, or agreed to be rendered upon, said date of termination, to the 
extent to which compensation has been paid to GE in accordance with Article 
III hereof with respect to such units and/or services. No termination of this 
Agreement by expiration or otherwise shall release LICENSEE from any of its 
obligations accrued hereunder or rescind or give rise to any right to rescind 
anything done or any payment made hereunder prior to the time such 
termination became effective.

    SECTION 4. No failure or delay on the part of GE in exercising its right 
of termination hereunder for any one or more causes shall be construed to 
prejudice its right of termination for such or for any other or subsequent 
cause.

                                  ARTICLE V
                                MISCELLANEOUS

    SECTION 1. This Agreement shall be binding upon and inure to the benefit 
of the SUBSIDIARIES and successors in interest of the parties, and the 
assigns of GE. Should all, or substantially all, of the business of LICENSEE 
relating to CONTRACT APPARATUS be transferred by LICENSEE, LICENSEE's rights 
and obligations under this Agreement may be assigned to the transferee of 
such business upon the written consent of GE, which consent shall not be 
unreasonably withheld. Such rights and obligations shall not be otherwise 
assignable by LICENSEE in whole or in part. At any time, upon request of GE, 
LICENSEE shall supply to GE in writing a complete list of its

<PAGE>

                                      -8-

SUBSIDIARIES and AFFILIATED COMPANIES current as of the date of such request 
unless otherwise stated in that request. Thereafter LICENSEE shall notify GE 
in writing of any changes therein within thirty (30) days after any such 
change.

    SECTION 2. GE makes no warranty or representation with respect to the 
issuance, validity, scope or duration of any of GE's PATENTS, and GE shall 
not be held responsible should any of GE's PATENTS be prematurely terminated 
for any cause whatsoever.

    SECTION 3. All matters relating to this Agreement, including its 
construction and performance, shall be governed by the law of the State of 
New York.

    SECTION 4. Any notice required or permitted to be given hereunder shall 
be in writing, and in the case of LICENSEE shall be addressed to:


                     Princeton Video Image, Inc.
                     15 Princess Road
                     Lawrenceville, NJ 08648


and in the case of GE to:

                      General Electric Company
          GE and RCA Licensing Management Operation, Inc.


Postal Address:                         Courier Address:
- --------------                         ----------------
P.O. Box 2023                          Two Independence Way
Princeton, N. J. 08543-2023            Princeton, N. J. 08540
U.S.A.                                 U.S.A.

                     Facsimile: 609-734-9442

<PAGE>

                                     -9-

    SECTION 5.  This Agreement sets forth the entire agreement and 
understanding between the parties as to the subject matter of this Agreement 
and merges all prior discussions, negotiations and agreements, written, oral 
or implied, between them relating to the subject matter, and neither of the 
parties shall be bound by any conditions, definitions, warranties or 
representations with respect to the subject matter of this Agreement, other 
than as expressly provided in this Agreement or as duly set forth on or 
subsequent to the date hereof in writing and signed by a proper and duly 
authorized representative of the party to be bound thereby.

    IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be 
executed as of the day and year first above written.


GENERAL ELECTRIC COMPANY               PRINCETON VIDEO IMAGE, INC.


By:  /s/ Kevin H. Weidling             By:  /s/ Brown F Williams
    --------------------------              ---------------------------
    Kevin H. Weidling                       Brown F Williams, Chairman
                                                  of the Board


Date: November 17, 1997                Date:  November 17, 1997
      ------------------------                --------------------------




<PAGE>
                                                                    Exhibit 10.9


                                LICENSE AGREEMENT


THIS AGREEMENT is made effective this 18 day of December, 1995, by and between
PRINCETON VIDEO IMAGE, INC., a New Jersey corporation, hereinafter referred to
as "PVI," and THESEUS RESEARCH, INC., a Minnesota corporation, hereinafter
referred to as "RESEARCH."

                                    RECITALS

WHEREAS, RESEARCH owns and controls certain patents, information and knowledge
relating to a new technology of warp algorithms, and has the right to license
all or any part of those rights to others in the United States of America and
elsewhere; and

WHEREAS, PVI desires to obtain a license to make, use and sell products
utilizing such patents, information and knowledge.

NOW, THEREFORE, in consideration of the representations above and the mutual
covenants and promises hereinafter set forth, the parties agree as follows:

ARTICLE I - DEFINITIONS

A.    "Affiliate(s)" shall mean any present or future domestic or foreign
      corporation which shall be, at the pertinent time, owned or controlled,
      directly or indirectly by PVI, or which shall, at the pertinent time, own
      or control, directly or indirectly, PVI.

B.    "Commercial Sale(s)" shall mean any transfer to, or use by, any party
      other than PVI or any Affiliate of PVI of Licensed Products for
      consideration, including, but not limited to, by any combination, joint
      venture, limited liability company, partnership or other entity, in which
      PVI enjoys in any economic sense revenue which is derived from the sale or
      use of Licensed Products.

C.    "Licensed Product(s)" shall mean any product which embodies the Technology
      in whole or in part and which is made by PVI or an Affiliate of PVI.

D.    "Net Sales" shall mean the total amount collected by PVI, or its
      Affiliates from Commercial Sales of Licensed Product(s) less (i) all
      trade, quantity, and cash discounts actually allowed; (ii) all credits and
      allowances actually granted on account of rejection, returns, billing
      errors, or retroactive price reductions; (iii) demonstrable duties,
      customs fees and charges and other landing costs; (iv) excise, sale and
      use taxes, and equivalent taxes to the extent indicated on invoices; and
      (v) freight, if the obligation of PVI, provided, however that in the event
      that a Commercial Sale of License Products occurs by virtue of PVI or its
      Affiliate acquiring an economic interest in any Combination, Joint Venture
      of other Entity, then the total amount collected by PVI, for purposes of
      calculating royalties, shall be equal to and shall not exceed the PVI
      share of gross revenue collected by any such Combination, Joint Venture or
      Other Entity.

E.    "Technology" shall mean any knowledge, information, know-how, techniques
      and procedures represented by U.S. Patent Nos. 4,667,190, 1,202,731,
      4,835,532 and 5,161,013 and any corresponding foreign applications as well
      as continuation and divisional applications of the same.

ARTICLE II - LICENSE GRANT AND COMMERCIAL EFFORT


                                        1
<PAGE>

A.    Subject to the terms and conditions set forth herein, RESEARCH hereby
      grants to PVI, and PVI hereby accepts from RESEARCH, a non-exclusive
      worldwide license, without right of sublicense, to make, use, modify and
      sell Licensed Product(s), provided, however, that PVI may not sublicense
      any of the Technology unless the Technology is incorporated in a Licensed
      Product.

B.    The non-exclusive license granted herein shall terminate upon the
      termination of this Agreement in accordance with Article V.

C.    PVI and its Affiliates shall alone have the obligation to ensure that any
      Licensed Product they sell or which is sold by any Affiliate of PVI is not
      defective.

ARTICLE III - ROYALTIES, REPORTS AND RECORDS

A.    For the license granted hereunder PVI shall pay, or cause to be paid, 
      to RESEARCH a one time, nonrefundable, up-front advance licensing fee of 
      $50,000.  The said amount of the up-front advance licensing fee shall 
      represent a credit against future running royalty obligations of PVI to 
      RESEARCH up to a maximum of $50,000.  PVI shall pay the up-front advance 
      licensing fee to RESEARCH on the same day as this License Agreement is 
      executed.

B.    For the license granted hereunder, PVI shall pay, or cause to be paid, to
      RESEARCH a running royalty equal to two (2%) percent of Net Sales
      generated by PVI or its Affiliates multiplied by a percentage which is
      commensurate with the percentage which the functionality of the Technology
      bears to the functionality of the entire Licensed Product. With respect to
      video insertion systems, it is agreed that the appropriate percentage is
      ten (10% percent, and that therefore the running royalty to be paid to
      RESEARCH is two-tenths of one percent (.2%). With respect to Licensed
      Products other than video insertion systems, the parties will subsequently
      negotiate a fair functionality percentage. The two (2%) percent running
      royalty shall be paid until such time as RESEARCH has received an
      aggregate of $500,000 in running royalties, at which time the running
      royalty percentage shall be decreased to one (1%) percent until such time
      as RESEARCH has received a second $500,000 in running royalties, at which
      time the running royalty percentage shall be decreased to one-half of one
      percent (.5%) until this Agreement shall terminate. PVI shall be
      responsible to RESEARCH for the payment of running royalties due with
      respect to Net Sales by Affiliates of PVI as though they were Net Sales of
      PVI.

C.    Royalties shall be payable only once with respect to Net Sales regardless
      of the number of patents included in Technology which are incorporated in
      a Licensed Product.

D.    Royalty payments as hereinabove required to be made by PVI or its
      Affiliates to RESEARCH shall be made in United States dollars within sixty
      (60) days following each calendar quarter. Any currency translations that
      are necessary to calculate payments shall be made at the exchange rate
      used by PVI for financial accounting purposes in accordance with generally
      accepted accounting principles. Each such payment shall include the
      royalties which shall have accrued during the calendar quarter immediately
      preceding and shall be accompanied by a report setting forth the Net Sales
      of Licensed Product(s) sold during that quarter. Royalty checks shall be
      made payable to RESEARCH and mailed to the address specified in Article
      IX. In the event that foreign moneys are not capable of export to the
      United States, PVI shall cause the same to be deposited in a bank in such
      foreign country in an account which shall be established by RESEARCH.


                                        2
<PAGE>

E.    PVI shall keep and maintain, and shall cause its Affiliates to keep and
      maintain for three (3) years records evidencing Net Sales of Licensed
      Product(s) that are subject to royalty payments hereunder in order that
      RESEARCH may have the right to audit the same. RESEARCH shall pay the cost
      of any such audit unless such audit reveals an error prejudicing RESEARCH
      by more than ten (10%) percent, in which event the cost of the audit shall
      be paid by PVI. Audits shall be conducted during normal business hours by
      RESEARCH's then independent accounting firm, and PVI agrees to cooperate,
      and to cause its Affiliates to cooperate, fully in such audit. Such
      records shall be open to inspection at reasonable times by a certified
      public accountant chosen by RESEARCH and acceptable to PVI.

ARTICLE IV - INFRINGEMENT

A.    RESEARCH intends to protect the Technology against infringers or otherwise
      act to eliminate infringement, when, in RESEARCH'S sole judgment, such
      action may be reasonably necessary, proper and justified. In the event
      that PVI believes there is infringement of any Technology which is to
      PVI'S substantial detriment, PVI shall provide RESEARCH with notification
      and reasonable evidence of such infringement.

B.    In the event that an alleged infringer of the Technology is identified by
      PVI and RESEARCH does not institute an action for infringement against the
      alleged infringer within sixty (60) days after receipt of a reasoned
      opinion from counsel to initiate enforcement efforts against the alleged
      infringer, then PVI shall have the right to bring such action in its name
      and at its expense.

C.    In the event that RESEARCH, PVI, or an Affiliate of PVI, is sued by a
      third party charging patent infringement with respect to the use of
      Technology in the manufacture, use or sale of a Licensed Products, the
      party sued shall promptly notify the other party. RESEARCH may at its sole
      option defend and, if it decides to do so, shall bear the full cost of the
      defense of, any patent infringement suit or other suit or action intended
      to prevent or curtail the sale of Licensed Products on account of the
      inclusion of Technology. If RESEARCH fails to defend any such infringement
      action, then PVI at its sole option may elect to defend the same at its
      sole cost.

D.    If PVI or any of its Affiliates is required to pay a royalty to any person
      other than RESEARCH as a result of a final judgment or settlement in an
      action described in Article IV, paragraph D above, in order to make, use
      and or sell a Licensed Product, the royalty payable to RESEARCH shall be
      reduced by the amount of the judgment royalty.

ARTICLE V - TERM AND TERMINATION

A.    The term of this Agreement shall end with the expiration of the last of
      the patents included in the Technology.

B.    RESEARCH shall have the right to terminate this Agreement after sixty (60)
      days written notice by certified mail to PVI under the following
      circumstances:

      1.    if royalties due RESEARCH are unpaid;

      2.    if there is a material breach or default of this Agreement by PVI;

      If PVI does not cure the above specified conditions within sixty (60) days
      of receipt of notice of termination, such termination shall become
      effective.


                                        3
<PAGE>

C.    PVI may terminate the license granted hereunder at any time upon sixty
      (60) days notice by certified mail to RESEARCH.

D.    Upon termination of this Agreement for any reason, including the end of
      the term as specified above, nothing herein shall be construed to release
      either party from any obligation which matured prior to the effective date
      of termination. PVI and its Affiliates may after the effective date of
      such termination sell all Licensed Product(s) in stock and complete
      construction of all Licensed Product(s) in the process of manufacture at
      the time of termination and sell the same, provided that PVI pay to
      RESEARCH royalties on such Licensed Product(s) as specified in this
      Agreement.

ARTICLE VI - CONFIDENTIAL INFORMATION

A.    Anything in this Agreement to the contrary notwithstanding, any and all
      knowledge, know-how, practices, process, or other information (hereinafter
      referred to as "Confidential Information") disclosed or submitted in
      writing or in other tangible form which is designated as Confidential
      Information to either party by the other shall be received and maintained
      by the receiving party in strict confidence and shall not be disclosed to
      any third party. Furthermore, neither party shall use said Confidential
      Information for any purpose other than those purposes specified in this
      Agreement. The parties may disclose Confidential Information to employees
      requiring access thereto for the purposes of this Agreement provided,
      however, that prior to making any such disclosures each such employee
      shall be apprised of the duty and obligation to maintain Confidential
      Information in confidence and not to use such information for any purpose
      other than in accordance with the terms and conditions of this Agreement.
      Neither party will be held financially liable for any inadvertent
      disclosure, but each will agree to use its reasonable efforts not to
      disclose any agreed to Confidential Information.

B.    Nothing contained herein will in any way restrict or impair either party's
      right to use, disclose, or otherwise deal with any Confidential
      Information which at the time of its receipt:

      1.    is generally available in the public domain, or thereafter becomes
            available to the public through no act of the receiving party; or

      2.    was independently known prior to receipt thereof, or made available
            to such receiving party as a matter of lawful right by a third
            party.

C.    The above obligations for Confidential Information shall be in effect for
      a period of three (3) years after the termination of this Agreement.

D.    Anything herein to the contrary notwithstanding, each party may make
      disclosures of Confidential Information as may be required by any Federal,
      State or Municipal authority having jurisdiction over the party. The
      parties agree that they will use their best efforts to persuade the
      appropriate authority that because of the nature of the Confidential
      Information that the Confidential Information not be disclosed.

ARTICLE VII - INDEMNIFICATION AND INSURANCE

A.    Except where such damages or losses are a direct result of the Technology,
      PVI agrees to indemnify RESEARCH and hold RESEARCH harmless against all
      liabilities, demands, damages, expenses, or losses arising (i) from the
      manufacture, use, or sale of a Licensed Product by PVI or an Affiliate of
      PVI, or of any Combination, Joint Venture of Other


                                        4
<PAGE>

      Business entity in which PVI has an economic interest; or: (ii) from the
      use of such licensed product by any third party, including any
      Combination, Joint Venture or Other Business Entity in which PVI has an
      economic interest; provided, however, that nothing contained herein shall
      render PVI or its Affiliates liable for any indemnification of RESEARCH
      with respect to any claim of patent infringement involving the Technology
      brought by any third party.

B.    The provisions of this Article shall survive termination of this
      Agreement.

ARTICLE VIII - RESOLUTION OF DISPUTES AND ARBITRATION

A.    Both PVI and RESEARCH wish to avoid disputes relating to or arising out of
      this Agreement. In the event of any dispute or perceived problem, each
      pledges itself to give notice to the other party and to seek an amicable
      resolution without regard to arbitration.

B.    All disputes arising out of or relating to this Agreement (including any
      questions of fraud or questions concerning the validity or enforceability
      of this Agreement or any of the rights herein conveyed) shall be settled
      by arbitration to be held in Minneapolis, Minnesota. Such arbitration
      shall be held in English in accordance with the then-existing Commercial
      Rules of the American Arbitration Association and the demand for
      arbitration shall be filed with the office of the American Arbitration
      Association closest to Minneapolis, Minnesota, U.S.A., and immediate
      notice of the filing shall be given to the other party. Each party shall
      select an arbitrator from its own management team within thirty (30) days
      of the notice of filing of any demand for arbitration and each shall be
      responsible for the compensation of its own arbitrator. The two
      arbitrators shall confer and select by mutual agreement (and at the joint
      expense of the parties) a neutral third arbitrator within sixty (60) days
      of the notice of filing of any demand for arbitration. If the parties fail
      to appoint their own arbitrator or if the party-appointed arbitrators are
      unable to agree upon the neutral arbitrator, the vacancies in the
      arbitration panel shall be appointed by and according to the rules of the
      American Arbitration Association. After appointment, the neutral
      arbitrator shall not consult with either party or the other arbitrators in
      advance of the arbitration hearing. The arbitration shall be speedily
      concluded with the hearing to take place and the awards to be made as soon
      as possible, preferably within sixty (60) days following the appointment
      of the neutral arbitrator. Judgment upon the award of all or a majority of
      the arbitrators shall be binding upon the parties hereto and may be
      entered in any court having jurisdiction. Specific performance and
      injunctive relief may be ordered by the award. As the sole exception to
      arbitration, each party shall have the right to obtain injunctive relief,
      only, from any federal court sitting in the State of Minnesota so as to
      preserve the party's rights for resolution in any pending or imminent
      arbitration proceedings but no such injunction shall prohibit or postpone
      such arbitration proceedings and the injunctions may be modified or
      vacated as a result of the arbitration award. Each party shall be
      responsible for its own costs and attorneys fees.

C.    This Article VIII shall survive any termination of this Agreement or the
      rights herein conveyed.

ARTICLE IX - MISCELLANEOUS PROVISIONS

A.    The rights and licenses granted by RESEARCH in this agreement are personal
      to PVI and may not be assigned, sublicensed or otherwise transferred
      without the written consent of RESEARCH. Any attempted assignment or
      transfer without such consent shall be void.


                                        5
<PAGE>

B.    PVI hereby assures RESEARCH that PVI will comply with all United States
      export controls as set forth in the Export Administration Regulations, 15
      C.F.R. section 770 et seq.

C.    This Agreement shall be governed by the laws of the State of Minnesota.

D.    For purposes of mailings of notices, payments, or other communications,
      the addresses of the parties are given below.

            In the case of RESEARCH:

            Theseus Research, Inc.
            Attention: Chief Executive Officer
            1916 S.E. Franklin Avenue
            Minneapolis, MN 55414

            In the case of PVI:

            Princeton Video Image, Inc.
            Attention: President
            47 Hulfish Street, Suite 500
            Princeton, NJ 08542

E.    No term or provision of this Agreement shall be waived and no breach
      excused, unless such waiver or consent shall be in writing and signed by
      the party claimed to have waived or consented. No waiver of a breach shall
      be deemed to be a waiver of a different or subsequent breach.

F.    This Agreement may not be modified, changed or terminated orally. No
      change, modification, addition or amendment shall be valid unless in
      writing and signed by the parties hereto.

G.    This Agreement constitutes and contains the entire Agreement of the
      panties respecting the subject matter hereof and supersedes any and all
      prior negotiations, correspondence, understanding, and agreements, whether
      written or oral, between the parties respecting the subject matter hereof.

H.    The provisions of this Agreement shall be deemed severable. Therefore, if
      any part of this Agreement is rendered void, invalid or unenforceable,
      such rendering shall not affect the validity and enforceability of the
      remainder of this Agreement unless the part or parts which are void,
      invalid or unenforceable as aforesaid shall substantially impair the value
      of the whole Agreement to either party.

IN WITNESS WHEREOF, RESEARCH and PVI have caused this Agreement to be executed
by their duly authorized officers on the dates indicated.


THESEUS RESEARCH, INC.                  PRINCETON VIDEO IMAGE, INC.


By /s/ Karl M. Fant                     By /s/ Brown F. Williams
   ------------------------------          ------------------------------
   Its Chief Executive Officer             Its President


                                        6


<PAGE>

                                                           Exhibit 10.10

                                  SECOND
                           AMENDED AND RESTATED
                       REGISTRATION RIGHTS AGREEMENT

     THIS SECOND AMENDED AND RESTATED REGISTRATION RIGHTS AGREEMENT (this 
"Agreement") is entered into as of February 2, 1996, by and among Princeton 
Video Image, Inc. (the "Company"), a New Jersey corporation, and each of the 
Persons who are named in Schedule A to this Agreement, as amended from time 
to time (collectively, the "Investors").

                         PRELIMINARY STATEMENTS

    A. The Company and certain of the Investors (the "New Investors") have 
entered into those certain Subscription Agreements, of even date herewith 
(collectively, the "Subscription Agreements"), pursuant to which the New 
Investors have acquired shares of Common Stock.

    B. The Company and certain of the Investors (the "Previous Investors") 
are parties to that certain Amended and Restated Registration Rights 
Agreement (the "Previous Amended and Restated Registration Rights 
Agreement"), dated as of July 20, 1994.

    C. In connection with their purchase of Common Stock pursuant to the 
Subscription Agreements, the New Investors have requested that the Company 
grant them demand registration rights on the terms and conditions set forth 
in Section 2 of this Agreement.

    D. The Company has determined that it is advisable and in the Company's 
best interest to grant all of the Investors demand registration rights on the 
terms and conditions set forth in Section 2 of this agreement and has agreed 
to do so.

    E. Pursuant to Section 11.2 of the Previous Amended and Restated 
Registration Rights Agreement, the Previous Amended and Restated Registration 
Rights Agreement is being amended to the extent set forth herein.  This 
Agreement restates the Previous Amended and Restated Registration rights 
agreement, as so amended, in its entirety.

    NOW, THEREFORE, in consideration of the premises and the mutual covenants 
contained herein, the parties hereto hereby agree as follows:

    1. Definitions.  Unless the context otherwise requires, the terms defined 
in this Section 1 shall have the meanings herein specified for all purposes 
of this agreement, applicable to both the singular and plural forms of any of 
the terms herein defined.  Terms defined in the Preliminary Statements shall 
have the meanings assigned to such terms therein.

<PAGE>

    "Agreement" means this Second Amended and Restated Registration Rights 
Agreement.

    "Board" means the Board of Directors of the Company.

    "Common Stock" means the common stock, no par value, of the Company.

    "Commission" means the United States Securities and Exchange Commission.

    "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    "Holder" means the record or beneficial owner of any Registrable Security.

    "Holders of a Majority of the Registrable Securities" means the Person or 
Persons who are the Holders of greater than 50% of the shares of Registrable 
Securities then outstanding.

    "IPO" means the Company's initial public offering of shares of Common 
Stock pursuant to an effective registration statement under the Securities 
Act.

    "Person" includes any natural person, corporation, trust, association, 
company, partnership, joint venture and other entity and any government, 
governmental agency, instrumentality or political subdivision.

    The terms "register," "registered" and "registration" refer to a 
registration effected by preparing and filing a registration statement in 
compliance with the Securities Act, and the declaration or ordering of the 
effectiveness of such registration statement.

    "Registrable Securities" means (1) all Common Stock purchased or 
otherwise acquired by the Investors, as listed on Schedule A hereto, (2) all 
Common Stock issued or issuable upon exercise of the Warrants by the 
Investors, as listed on Schedule A hereto, and (3) any securities issued or 
issuable with respect to the Common Stock referred to in clauses (1) and (2) 
above by way of a stock dividend or stock split or in connection with a 
combination of shares, reclassification, recapitalization, merger or 
consolidation or reorganization; provided, however, that such shares of 
Common Stock shall only be treated as Registrable Securities if and so long 
as they (i) have not been sold to or through a broker or dealer or 
underwriter in a public distribution or a public securities transaction; (ii) 
have not been sold in a transaction exempt from the registration and 
prospectus delivery requirements of the Securities Act under Section 4(1) 
thereof so that all transfer restrictions and restrictive legends with 
respect to such Common Stock are removed upon the consummation of such sale 
and the seller and purchaser of such Common Stock receive an opinion of

                                      -2-

<PAGE>

counsel for the Company, which shall be in form and content reasonably 
satisfactory to the seller and buyer and their respective counsel, to the 
effect that such Common Stock in the hands of the purchaser is freely 
transferable without restriction or registration under the Securities Act in 
any public or private transaction; or (iii) can not be sold in any three 
month period (or any other relevant period under any amendment to Rule 144 
made subsequent to the date hereof) pursuant to Rule 144.

    "Rule 144" means Rule 144 promulgated by the Commission pursuant to the 
Securities Act or any similar successor rule.

    "Securities Act" means the Securities Act of 1933, as amended.

    "Warrants" means any and all warrants or options issued by the Company to 
the Investors which are exercisable for the purchase of Common Stock.

    2.   Demand Registration Rights.

         2.1  Grant of Demand Registration Rights.

              2.1.1.    Subject to the terms of this Agreement, at any time 
following the effective date of the registration statement filed by the 
Company in connection with the IPO, if any, the Holder or Holders (the 
"Requesting Holder" or "Requesting Holders," as the case may be) of at least 
One Hundred Thousand (100,000) shares of Registrable Securities shall be 
entitled to request registration under the Securities Act of at least such 
number of the shares of Registrable Securities then held by them, on Form S-3 
or any similar short-form registration; provided, however, that the Company 
shall not be required to file a registration statement pursuant to such 
request until such short-form registration is available to the Company; 
provided, further, that the Holders shall be entitled to request registration 
under this Section 2 only if, on the date of any such request, the shares of 
Registrable Securities for which registration is requested constitutes at 
least two percent (2%) of the shares of Common Stock, as calculated on a 
fully diluted basis. Each such request for registration must specify the 
number of Registrable Securities requested to be registered, the anticipated 
price per share for such offering and whether such registration is to be in 
the form of an underwritten offering.

              2.1.2.    Within ten (10) days after receipt of any request for 
registration by the Requesting Holder or Requesting Holders, as the case may 
be, pursuant to Section 2.1.1., the Company shall given written notice of 
such requested registration to all other Holders of Registrable Securities 
and will use its best efforts to cause to be included in such registration 
all Registrable Securities with respect to which the Company has received 
written requests for such inclusion not later than thirty (30) days after 
such other Holders' receipt of the Company's 

                                      -3-

<PAGE>

notice.  All registrations referred to in this Section 2 shall be referred to 
as ""Demand Registrations.'' If the number of Registrable Securities to be 
offered in a Demand Registration is restricted, the number of shares to be 
included in such offering shall be determined pursuant to the provisions of 
Section 2.3 or Section 2.4, as the case may be.

         2.2  Selection of Underwriter(s).  If the Requesting Holder or 
Requesting Holders, as the case may be, elect to have the offering of 
Registrable Securities pursuant to a Demand Registration be in the form of an 
underwritten offering, the Company shall select and obtain the investment 
banker or investment bankers and manager or managers that will administer 
the offering.

         2.3  Priority on Underwritten Demand Registration.  If a Demand 
Registration is an underwritten offering and the managing underwriters advise 
the company in writing that in their opinion the number of Registrable 
Securities requested to be included in such offering exceeds the number of 
Registrable Securities that can be sold therein without adversely affecting 
the marketability of the offering, the Company will include in such 
registration the number of Registrable Securities requested to be included 
that, in the opinion of such underwriters, can be sold without adversely 
affecting the marketability of the offering, allocated in proportion, as 
nearly as practicable, to the respective number of shares of Registrable 
Securities held by such Holders at the time of filing the registration 
statement. If all of the Registrable Securities requested to be included in a 
Demand Registration have been included, the Company shall be entitled to 
include that number of of shares of its unissued Common Stock or other 
securities as are consented to by the managing underwriter.

         2.4  Priority on Non-Underwritten Demand Registration.  In the event 
a Demand Registration is not an underwritten offering, then if the Company 
has delivered a certificate to the Holders of the Registrable Securities 
stating that the Board, acting in good faith, has concluded that the number 
of Registrable Securities requested to be included in such offering exceeds 
the number of Registrable Securities that can be sold therein without 
materially adversely affecting the trading markets for the Common Stock and 
setting forth a brief statement of the basis for such conclusion, the Company 
will include in such registration the number of Registrable Securities 
requested to be included that, in the opinion of the Board, can be sold 
without materially adversely affecting the trading markets for the Common 
Stock, allocated in proportion, as nearly as practicable, to the respective 
number of shares of Registrable Securities held by such Holders at the time 
of filing the registration statement. If all of the Registrable Securities 
requested to be included in a Demand Registration have been included, the 
Company shall be entitled to include in the offering up to the maximum number 
of shares of its unissued Common Stock or other securities that may be 
included without adversely affecting the marketability of the offering, as 
determined by the Board, acting in good faith.

                                      -4-

<PAGE>

         2.5  Limitations on Demand Registration. Notwithstanding any other 
provision in this Agreement, the Company shall not be required to effect any 
Demand Registration (i) during the twelve (12) consecutive months following 
the effective date of the registration statement filed in connection with (A) 
any previous Demand Registration, or (B) any previous registration in which 
the holders of Registrable Securities were given piggyback rights pursuant to 
this Agreement; or (ii) at any time when another registration statement 
(other than on Form S-8) of the company (A) is reasonably foreseen by the 
Board to be filed with the Commission within thirty (30) days after the date 
of request for Demand Registration, (B) has been filed and not yet become 
effective, or (C) has become effective less than six (6) months prior to the 
date of the request for Demand Registration.

         2.6  Postponement of Demand Registration by the Company. The Company 
may postpone for up to 180 days the filing of a registration statement for a 
Demand Registration if the Company has delivered a certificate to the Holders 
of the Registrable Securities stating that the Board, acting in good faith, 
has determined that pursuance of such Demand Registration would be seriously 
detrimental to the Company and its shareholders; provided, however, that in 
the event of any such postponement, the Requesting Holder or Requesting 
Holders, as the case may be, shall be entitled to withdraw the request for 
such Demand Registration and, if such request is withdrawn, such request 
shall not count as a Demand Registration hereunder; and provided, further, 
that the Company may not exercise its rights under this Section 2.6 more than 
once in any twelve-month period.

         2.7  Special Audits. Notwithstanding any other provision of this 
Agreement, the Company shall not be required to undergo or pay for any 
special audit to effect any registration statement pursuant to Section 2, and 
if such a special audit would be required in order to file or effect a 
registration statement hereunder, the Company shall be entitled to delay the 
filing or effectiveness of such registration statement until a reasonable 
period of time following completion of such audit in the ordinary course of 
the Company's business; provided, however, that the Company shall not be 
entitled to delay the filing or effectiveness of such registration statement 
if the Holders who have requested registration of Registrable Securities, or 
any of them, shall agree to pay for the cost of such audit.

    3.  Piggyback Registrations Rights.

         3.1  Grant of Piggyback Registration Rights. Subject to the terms of 
this Agreement, at any time following the IPO at which the Company shall 
determine to file a registration statement under the Securities Act (other 
than on Forms S-4, S-8 or a registration statement on Form S-1 covering 
solely an employee benefit plan) in connection with the proposed offer and 
sale for money of any of its

                                      -5-

<PAGE>

securities for its own account, the Company agrees promptly to give written 
notice of its determination to all Holders. Upon the written request of a 
Holder given within thirty (30) days after the receipt of such written notice 
from the Company, the Company agrees to use its best efforts to cause all 
such Registrable Securities, the Holders of which have so requested 
registration thereof, to be included in such registration statement and 
registered under the Securities Act, all to the extent requisite to permit 
the sale or other disposition of the Registrable Securities to be so 
registered. All registrations of Registrable Securities referred to in this 
Section 3 may be referred to as "Piggyback Registrations."

         3.2  Underwritten Piggyback Registration. If the registration of 
which the Company gives written notice pursuant to Section 3.1 is for a 
public offering involving an underwriting, the Company agrees to so advise 
the Holders as a part of its written notice.

         3.3  Priority on Piggyback Registration. Notwithstanding any other 
provision of this Section 3, if the managing underwriter of a Piggyback 
Registration that is an underwritten distribution advises the Company and the 
Holders participating in such Piggyback Registration in writing that, in its 
good faith judgment, the number of shares of Registrable Securities and the 
other securities requested to be registered exceeds the number of shares of 
Registrable Securities and other securities which can be sold in such 
offering without adversely affecting the marketability of the offering, then 
(i) the number of shares of Registrable Securities and other securities so 
requested to be included in the offering shall be reduced to that number of 
shares which in the good faith judgment of the managing underwriter can be 
sold in such offering, and (ii) such reduced number of shares shall be 
allocated among all participating Holders, in proportion, as nearly as 
practicable, to the respective number of shares of Registrable Securities 
held by such Holders at the time of filing the registration statement; 
provided, however, that, in all events, the shares to be issued by the 
Company shall have priority over the shares of Registrable Securities 
requested to be registered.

    4.  Registration Procedures. If and as often as the Company is required 
by the provisions of Section 2 or Section 3 hereof to include shares of 
Registrable Securities held by various Holders in a registration statement 
filed under the Securities Act, the Company, at its expense and as 
expeditiously as possible, agrees to:

         4.1  Registration Statement; Period of Effectiveness. In accordance 
with the Securities Act and all applicable rules and regulations, prepare and 
file with the Commission a registration statement with respect to such 
securities and use its best efforts to cause such registration statement to 
become and remain effective for a period of ninety (90) days (or, if such 
registration

                                      -6-

<PAGE>

statement has been filed on Form S-3, for a period of one (1) year) and 
prepare and file with the Commission such amendments and supplements to such 
registration statement and the prospectus contained therein as may be 
necessary to keep such registration statement effective and such registration 
statement and prospectus accurate and complete during such period of time;

         4.2  Underwriting Agreement. If the offering is to be underwritten 
in whole or in part, enter into a written underwriting agreement in form and 
substance reasonably satisfactory to the managing underwriter of the public 
offering and the Company;

         4.3  Copies of Registration Statement, Prospectus, Other Documents. 
Furnish to the Holders of Registrable Securities participating in such 
registration and to the underwriters of the securities being registered such 
number of copies of the registration statement and each amendment and 
supplement thereto, preliminary prospectus, final prospectus and such other 
documents as such underwriters and Holders may reasonably request in order to 
facilitate the public offering of such securities;

         4.4  Blue Sky Qualification. Use its best efforts to register or 
qualify the securities covered by such registration statement under such 
state securities or blue sky laws of such jurisdictions as such participating 
Holders and underwriters may reasonably request within twenty (20) days prior 
to the original filing of such registration statement, except that the 
Company shall not for any purpose be required to execute a general consent to 
service of process or to qualify to do business as a foreign corporation in 
any jurisdiction where it is not so qualified, or to subject itself to 
taxation in any such jurisdiction;

         4.5  Notification of Effectiveness and Filing. Notify the Holders 
participating in such registration, promptly after it shall receive notice 
thereof, of the date and time when such registration statement and each 
post-effective amendment thereto has become effective or a supplement to any 
prospectus forming a part of such registration statement has been filed;

         4.6  Preparation of Amendments and Supplements at Holders' Request. 
Prepare and file with the Commission, promptly upon the request of any such 
Holders, any amendments or supplements to such registration statement or 
prospectus which, in the opinion of counsel for such Holders, is required 
under the Securities Act or the rules and regulations thereunder in 
connection with the distribution of the Registrable Securities by such 
Holders;

         4.7  Correction of Statements or Omissions. Prepare and file 
promptly with the Commission, and promptly notify such Holders of the filing 
of, such amendments or supplements to such registration statement or 
prospectus as may be necessary to correct any statements or omissions if, at 
the time when a prospectus relating to such securities is required to be 
delivered under the Securities Act, any event has occurred as the result of 
which any

                                      -7-

<PAGE>

such prospectus or any other prospectus as then in effect would include an 
untrue statement of a material fact or omit to state any material fact 
required to be stated therein or necessary to make the statements therein not 
misleading;

         4.8  Amendment of or Supplement to Non-Complying Registration 
Statement or Prospectus. In case any of such Holders is required to deliver a 
prospectus at a time when the prospectus then in circulation is not in 
compliance with the Securities Act or the rules and regulations of the 
Commission, prepare promptly upon request such amendments or supplements to 
such registration statement and such prospectus as may be necessary in order 
for such prospectus to comply with the requirements of the Securities Act and 
such rules and regulations;

         4.9  Stop Orders, Proceedings. Advise such Holders, promptly after 
it shall receive notice or obtain knowledge thereof, of the issuance of any 
stop order by the Commission suspending the effectiveness of such 
registration statement or the initiation or threatening of any proceeding for 
that purpose and promptly use its best efforts to prevent the issuance of any 
stop order or to obtain its withdrawal if such stop order should be issued; 
and

         4.10 Inspection. Make available for inspection upon request by any 
Holder covered by such registration statement, by any managing underwriter of 
any distribution to be effected pursuant to such registration statement and 
by any attorney, accountant or other agent retained by any such Holder or any 
such underwriter, all financial and other records, pertinent corporate 
documents and properties of the Company, and cause all of the Company's 
officers, directors and employees to supply all information reasonably 
requested by any such Holder, underwriter, attorney, accountant or agent in 
connection with such registration statement.

    5.   Expenses. Except as set forth in Section 2.7, with respect to each 
inclusion of shares of Registrable Securities in a registration statement 
pursuant to Section 2 or Section 3 hereof, the Company agrees to bear all 
fees, costs and expenses of and incidental to such registration and the 
public offering in connection therewith; provided, however, that the Holders 
participating in any such registration agree to bear their pro rata share of 
any applicable underwriting discount and commissions. The fees, costs and 
expenses of registration to be borne as provided in the preceding sentence 
shall include, without limitation, all registration, filing, listing, and 
NASD fees, printing expenses, fees and disbursements of counsel and 
accountants for the Company, fees and disbursement of counsel for the 
underwriter or underwriters, if any, of the securities to be offered (if the 
Company and/or selling Holders who have requested registration of their 
Registrable Securities are otherwise required to bear such fees and 
disbursements), all legal fees and disbursements and other expenses of 
complying with state securities or blue sky laws of any

                                      -8-

<PAGE>

jurisdictions in which such securities are to be registered or qualified, 
reasonable fees and disbursements of one firm of counsel for the Holders who 
have requested registration of their Registrable Securities, to be selected 
by the Holders of a majority of the shares of Registrable Securities to be 
included in such registration, and the premiums and other costs of policies 
of insurance against liability arising out of such public offering.

    6.   Underwriting Agreements. In the event any Demand Registration or 
Piggyback Registration under this Agreement is an underwritten offering, the 
right of any Holder to participate therein, and the inclusion of such 
Holder's Registrable Securities therein, shall be subject to such Holder's 
agreeing to enter into, together with the Company, an underwriting agreement 
with the underwriter or underwriters selected by the Company for such 
underwriting.

    7.   Indemnification.

         7.1  Indemnification by Company. The Company hereby agrees to 
indemnify and hold harmless each Holder of Registrable Securities which are 
included in a registration statement pursuant to the provisions of this 
Agreement from and against, and agrees to reimburse such Holder with respect 
to, any and all claims, actions (actual or threatened), demands, losses, 
damages, liabilities, costs or expenses to which such Holder may become 
subject under the Securities Act or otherwise, insofar as such claims, 
actions, demands, losses, damages, liabilities, costs or expenses arise out 
of or are based upon any untrue statement or alleged untrue statement of any 
material fact contained in such registration statement, any prospectus 
contained therein, or any amendment or supplement thereto, or arise out of or 
are based upon the omission or alleged omission to state therein a material 
fact required to be stated therein or necessary to make the statements 
therein, in light of the circumstances in which they were made, not 
misleading; provided, however, that the Company will not be liable in any 
such case to the extent that any such claim, action, demand, loss, damage, 
liability, cost or expense is caused by an untrue statement or alleged untrue 
statement or omission or alleged omission so made in strict conformity with 
written information furnished by such Holder specifically for use in the 
preparation thereof.

         7.2  Indemnification by Holders. Each Holder of shares of 
Registrable Securities which are included in a registration statement 
pursuant to the provisions of this Agreement hereby agrees, severally and not 
jointly, to indemnify and hold harmless the Company, its officers, directors, 
legal counsel and accountants and each Person who controls the Company within 
the meaning of the Securities Act, from and against, and agrees to reimburse 
the Company, its officers, directors, legal counsel, accountants and 
controlling Persons with respect to, any and all claims actions,

                                       -9-

<PAGE>

demands, losses, damages, liabilities, costs or expenses to which the 
Company, its officers, directors, legal counsel, accountants or such 
controlling Persons may become subject under the Securities Act or otherwise, 
insofar as such claims, actions, demands, losses, damages, liabilities, costs 
or expenses are caused by any untrue statement of any material fact contained 
in such registration statement, any prospectus contained therein or any 
amendment or supplement thereto, or are caused by the omission or the alleged 
omission to state therein a material fact required to be stated therein or 
necessary to make the statements therein, in light of the circumstances in 
which they were made, not misleading, in each case to the extent, but only to 
the extent, that such untrue statement or alleged untrue statement or 
omission or alleged omission was so made in reliance upon and in strict 
conformity with written information furnished by such Holder specifically for 
use in the preparation thereof. Notwithstanding the foregoing, no Holder 
shall be obligated hereunder to pay more than the net proceeds realized by it 
upon its sale of Registrable Securities included in such registration 
statement.

         7.3  Indemnification Procedure.  Promptly after receipt by a party 
indemnified pursuant to the provisions of Section 7.1 or Section 7.2 of 
notice of the commencement of any action involving the subject matter of the 
foregoing indemnity provisions, such indemnified party will, if a claim 
therefor is to be made against the indemnifying party pursuant to Section 7.1 
or Section 7.2, notify the indemnifying party of the commencement thereof; 
but the omission so to notify the indemnifying party will not relieve it from 
any liability which it may have to an indemnified party otherwise than under 
this Section 7 and shall not relieve the indemnifying party from liability 
under this Section 7 unless such indemnifying party is prejudiced by such 
omission. In case any action is brought against any indemnified party and it 
notifies the indemnifying party of the commencement thereof, the indemnifying 
party will be entitled to participate therein and, to the extent that it may 
wish, jointly with any other indemnifying parties similarly notified, to 
assume the defense thereof, with counsel satisfactory to such indemnified 
party; provided, however, that if the defendants in any such action include 
both the indemnified party and the indemnifying party, and the indemnified 
party shall have reasonably concluded that there may be legal defenses 
available to it and/or other indemnified parties which are different from or 
additional to those available to the indemnifying party, the indemnified 
party of parties shall have the right to select separate counsel (in which 
case the indemnifying party shall not have the right to direct the defense of 
such action on behalf of the indemnified party or parties). Upon the 
permitted assumption by the indemnifying party of the defense of such action, 
and approval by the indemnified party of counsel, the indemnifying party 
shall not be liable to such indemnified party under Section 7.1 or Section 
7.2 for any legal or other expenses subsequently incurred by such indemnified 
party in connection with the defense thereof (other than reasonable costs of 
investigation) unless: (i) the indemnified party shall have employed separate 
counsel in

                                     -10-

<PAGE>

connection with the assertion of legal defenses in accordance with the 
proviso to the next preceding sentence; (ii) the indemnifying party shall not 
have employed counsel satisfactory to the indemnified party to represent the 
indemnified party within a reasonable time; (iii) the indemnifying party and 
its counsel do not actively and vigorously pursue the defense of such action; 
or (iv) the indemnifying party has authorized the employment of counsel for 
the indemnified party at the expense of the indemnifying party. No 
indemnifying party shall be liable to an indemnified party for any settlement 
of any action or claim without the consent of the indemnifying party, and no 
indemnifying party may unreasonably withhold its consent to any such 
settlement. No indemnifying party will consent to entry of any judgment or 
enter into any settlement which does not include as an unconditional term 
thereof the giving by the claimant or plaintiff to such indemnified party of 
a release from all liability with respect to such claim or litigation.

         7.4  Contribution.

              7.4.1     If the indemnification provided for in Section 7.1 or 
Section 7.2 is held by a court of competent jurisdiction to be unavailable to 
a party to be indemnified with respect to any claims, actions, demands, 
losses, damages, liabilities, costs or expenses referred to therein, then 
each indemnifying party under any such Section, in lieu of indemnifying such 
indemnified party thereunder, hereby agrees to contribute to the amount paid 
or payable by such indemnified party as a result of such claims, actions, 
demands, losses, damages, liabilities, costs or expenses in such proportion 
as is appropriate to reflect the relative fault of the indemnifying party on 
the one hand and of the indemnified party on the other in connection with the 
statements or omissions which resulted in such claims, actions, demands, 
losses, damages, liabilities, costs or expense, as well as any other relevant 
equitable considerations. The relative fault of the indemnifying party and of 
the indemnified party shall be determined by reference to, among other 
things, whether the untrue or alleged untrue statement of a material fact or 
the omission or alleged omission to state a material fact relates to 
information supplied by the indemnifying party or by the indemnified party 
and the parties' relative intent, knowledge, access to information and 
opportunity to correct or prevent such statement or omission. Notwithstanding 
the foregoing, the amount any Holder shall be obligated to contribute 
pursuant to this Section 7.4 shall be limited to an amount equal to the per 
share public offering price (less any underwriting discount and commissions) 
multiplied by the number of shares of Registrable Securities sold by such 
Holder pursuant to the registration statement which gives rise to such 
obligation to contribute (less the aggregate amount of any damages which such 
Holder has otherwise been required to pay in respect of such claim, action, 
demand, loss, damage, liability, cost or expense or any substantially similar 
claim, action, demand, loss, damage, liability, cost or expense arising from 
the sale of such Registrable Securities).

                                     -11-

<PAGE>

              7.4.2     No person guilty of fraudulent misrepresentation 
(within the meaning of Section 11(f) of the Securities Act) shall be entitled 
to contribution pursuant to this Section 7.4 from any person who was not 
guilty of such fraudulent misrepresentation.

    8.   Reporting Requirements Under the Exchange Act.  When it is first 
legally required to do so, the Company agrees to register its Common Stock 
under Section 12 of the Exchange Act and agrees to keep effective such 
registration and to file timely such information, documents and reports as 
the Commission may require or prescribe under Section 13 of the Exchange Act. 
 From and after the effective date of the first registration statement filed 
by the Company under the Securities Act, the Company agrees to file timely 
(whether or not it shall then be required to do so) such information, 
documents and reports as the Commission may require or prescribe under 
Section 13 or 15(d) (whichever is applicable) of the Exchange Act.  Upon 
becoming subject to the reporting requirements of either Section 13 or 15(d) 
of the Exchange Act, the Company forthwith upon request agrees to furnish to 
any Holder:

           (i)     A written statement by the Company that it has complied 
with such reporting requirements;

          (ii)     A copy of the most recent annual or quarterly report of 
the Company; and

         (iii)     Such other reports and documents filed by the Company with 
the Commission as such Holder may reasonably request in availing itself of an 
exemption for the sale of Registrable Securities without registration under 
the Securities Act.

    The Company acknowledges and agrees that the purposes of the requirements 
contained in this Section 8 are (i) to enable any such Holder to comply with 
the current public information requirement contained in paragraph (c) of Rule 
144 should such Holder ever wish to dispose of any of the securities of the 
Company acquired by it without registration under the Securities Act in 
reliance upon rule 144 (or any other similar exemptive provision), and (ii) 
to qualify the Company for the use of registration statements on Form S-3.  
In addition, the Company agrees to take such other measures and file such 
other information, documents and reports, as shall be required of it 
hereafter by the Commission as a condition to the availability of Rule 144 
(or any similar exemptive provision hereafter in effect) and the use of Form 
S-3.  The Company also covenants to use its best efforts, to the extent that 
it is reasonably within its power to do so, to qualify for the use of Form 
S-3.

    9.   Shareholder Information.  The Company may request each Holder of 
Registrable Securities as to which any registration is

                                     -12-

<PAGE>

sought to be effected pursuant to this Agreement to furnish the Company with 
such information with respect to such Holder and the distribution of such 
Registrable Securities as the Company may from time to time reasonably 
request in writing and as shall be required by law or by the Commission in 
connection therewith, and each Holder as to which any registration is sought 
to be effected pursuant to this Agreement agrees to furnish the Company with 
such information.

    10.  Additional Registration Rights. The Company, at its discretion, may 
grant registration rights, pari passu with the rights granted in Section 2 
and Section 3 of this Agreement, to persons who become holders of other 
securities of the Company subsequent to the date of this Agreement, and shall 
not be obligated to seek or obtain the consent of the Investors in order to 
do so.

    11.  Forms. All references in this Agreement to particular forms of 
registration statements are intended to include, and shall be deemed to 
include, references to all successor forms which are intended to replace, or 
to apply to similar transactions as, the forms herein referenced.

    12.  Standstill. Each Investor and the Company agrees not to sell or 
otherwise transfer or dispose (including sales pursuant to Rule 144) of any 
Registrable Securities or other equity securities of the Company held by such 
Investor for a period commencing 7 days prior to and ending 120 days 
following the effective date of any registration statement pertaining to any 
Demand Registration, Piggyback Registration or any other registration by the 
Company, except with respect to any shares of Registrable Securities and 
other equity securities of the Company included in such registration. Each 
Investor, if requested by the Company and an underwriter of Common Stock or 
other equity securities of the Company, if any, shall enter into an agreement 
pursuant to which they shall agree not to sell or otherwise transfer or 
dispose of any Registrable Securities or other equity securities of the 
Company held by such Investor for a specified period of time (not to exceed 
120 days) following the effective date of a registration statement pertaining 
to the Common Stock or other equity securities of the Company. Such agreement 
shall be in writing in a form satisfactory to the Company and any such 
underwriter. The Company may impose transfer instructions with respect to the 
Registrable Shares or other equity securities subject to the foregoing 
restriction until the end of the standstill period.

    13.  Miscellaneous; Termination of Rights.

         13.1 Termination. The rights of each of Presencia en Medios, S.A. de 
C.V. ("Presencia"), Allen & Company Incorporated

                                     -13-

<PAGE>

("Allen"), Forschner Enterprises, Inc. ("Forschner"), Zeke Investment 
Partners ("Zeke") and Blockbuster Entertainment Corporation ("Blockbuster") 
set forth in Sections 2, 3, 4, 5 and 8 of this Agreement shall terminate 
after a public offering by the Company if any of Presencia, Allen, Forschner, 
Zeke or Blockbuster, as the case may be, owns less than two percent (2%) of 
the Common Stock (calculated on a fully diluted basis). If not previously 
terminated, the rights of each of Presencia, Allen, Forschner, Zeke and 
Blockbuster and, in any event, the rights of each other Investor set forth in 
Sections 2, 3, 4, 5 and 8 of this Agreement shall terminate on August 25, 
1999.

         13.2 Waivers and Amendments.

              13.2.1    With the written consent of the Holders of a Majority 
of the Registrable Securities, the obligations of the Company to the 
Investors and the rights of the Investors under this Agreement may be waived 
(either generally or in a particular instance, either retroactively or 
prospectively and either for a specified period of time or indefinitely), and 
with the same consent the Company may enter into a supplementary agreement 
for the purpose of adding any provisions to or changing in any manner or 
eliminating any of the provisions of this Agreement or of any supplemental 
agreement or modifying in any manner the rights and obligations hereunder or 
thereunder of the Investors and the Company; provided, however, that no such 
waiver or supplemental agreement shall reduce the aforesaid proportion of 
Registrable Securities, the Holders of which are required to consent to any 
waiver or supplemental agreement, without the consent of all of the Holders; 
and provided, further, that, without the consent of any of the Holders, the 
Company may, from time to time, amend this Agreement in any manner that, 
viewed in its entirety, is ameliorative of, or provides all of the Holders 
with rights that are superior to or of greater benefit to such Holders than, 
the rights that such Holders hold prior to the date of any such amendment. 
Upon the effectuation of each such waiver, consent or agreement of amendment 
or modification, the Company agrees to give prompt written notice thereof to 
the Holders who have not previously consented thereto in writing. Neither 
this Agreement nor any provision hereof may be changed, waived, discharged or 
terminated orally or by course of dealing, but only by a statement in writing 
signed by the party against which enforcement of the change, waiver, 
discharge or termination is sought, except to the extent provided in this 
Section 13.2. Specifically, but without limiting the generality of the 
foregoing, the failure of any Investor at any time or times to require 
performance of any provision hereof by the Company shall in no manner affect 
the right of any such Investor at a later time to enforce the same. No waiver 
by any party of the breach of any term or provision contained in this 
Agreement, in any one or more instances, shall be deemed to be, or construed 
as, a further or continuing waiver of any such breach, or a waiver of the 
breach of any other term or covenant contained in this Agreement.

                                     -14-

<PAGE>

              13.2.2.   Notwithstanding the foregoing and without the consent 
of any other Holders, the rights and obligations of any Holder under this 
Agreement may be transferred to any transferee to whom Registrable Securities 
are transferred; provided, however, that: (i) such transfers are in 
compliance with all other documents and agreements between the Company and 
the Holder making such transfer; (ii) the Holder making such transfer 
provides the Company with written notice of the transfer of such Registrable 
Securities at or prior to such transfer, advising the Company of the name and 
address of the proposed transferee and identifying the securities to be 
transferred; and (iii) such proposed transferee agrees in writing to be bound 
by all of the provisions of this Agreement. In such event, such transferee 
shall be added to Schedule A and become an Investor under this Agreement.

         13.3 Effect of Waiver or Amendment. Each Investor acknowledges that 
by operation of Section 13.2 the Holders of a Majority of the Registrable 
Securities will, subject to the limitations contained in such Section 13.2, 
have the right and power to diminish or eliminate certain rights of all of 
the Investors under this Agreement.

         13.4 Rights of Investors Inter Se. Each Investor shall have the 
absolute right to exercise or refrain from exercising any right or rights 
which such Investor may have by reason of this Agreement, including, without 
limitation, the right to consent to the waiver of any obligation of the 
Company under this Agreement and to enter into an agreement with the Company 
for the purpose of modifying this Agreement or any agreement effecting any 
such modification, and such Investor shall not incur any liability to any 
other Investor with respect to exercising or refraining from exercising any 
such right or rights.

         13.5 Notices. All notices, requests, consents and other 
communications required or permitted hereunder shall be in writing and shall 
be delivered, or mailed first class postage prepaid, registered or certified 
mail,

              13.5.1    If to any Investor, addressed to such Investor at its 
last known address set forth on the Company's corporate records, or at such 
other address as such Investor may specify by written notice to the Company; 
or

              13.5.2    If to the Company at 47 Hulfish Street, Suite 500, 
Princeton, New Jersey 08542, Attention: President, or at such other address 
as the Company may specify by written notice to the Investors.

    Each such notice, request, consent and other communication shall, for all 
purposes of the Agreement, be treated as being effective or having been given 
when delivered, if delivered personally, or, if sent by mail, at the earlier 
of its actual receipt of three (3) days after the same has been deposited

                                     -15-

<PAGE>

in a regularly maintained receptacle for the deposit of U.S. mail, addressed 
and postage prepaid as aforesaid.

         13.6 Severability. Should any one or more of the provisions of this 
Agreement or of any agreement entered into pursuant to this Agreement be 
determined to be illegal or unenforceable, all other provisions of this 
Agreement and of each other agreement entered into pursuant to this Agreement 
shall be given effect separately from the provision or provisions determined 
to be illegal or unenforceable and shall not be affected thereby.

         13.7 Parties in Interest. All the terms and provisions of this 
Agreement shall be binding upon and inure to the benefit of and be 
enforceable by the respective successors and assigns of the parties hereto, 
whether so expressed or not and, in particular, shall be binding upon and 
inure to the benefit of and be enforceable by the Holder or Holders at the 
time of any of the Registrable Securities. Subject to the immediately 
preceding sentence, this Agreement shall not run to the benefit of or be 
enforceable by any Person other than a party to this Agreement and its 
successors and assigns.

         13.8 Headings. The headings of the sections, subsections and 
paragraphs of this Agreement have been inserted for convenience of reference 
only and do not constitute a part of this Agreement.

         13.9 Choice of Law. It is the intention of the parties that the 
internal substantive laws, without regard to the laws of conflicts, of the 
State of New Jersey should govern the enforceability and validity of this 
Agreement, the construction of its terms and the interpretation of the rights 
and duties of the parties.

         13.10 Consent to Jurisdiction. The parties hereto hereby irrevocably 
submit to the exclusive jurisdiction of any New Jersey State or Federal court 
sitting in the State of New Jersey, for any action or proceeding arising out 
of or related to this Agreement, and the parties hereto hereby irrevocably 
agree that all claims in respect of any such action or proceeding may be 
heard and determined in New Jersey State court or, to the extent permitted by 
law, in such Federal court. The parties hereto hereby irrevocably waive, to 
the fullest extent they may effectively do so, the defense of an inconvenient 
forum to the maintenance of any such action or proceeding.

         13.11 Entire Agreement. This Agreement constitutes the entire 
agreement among the parties hereto pertaining to the subject matter hereof 
and supersedes any and all prior or contemporaneous agreements or 
understandings of the parties relating to the subject matter hereof, 
including without limitation the Previous Amended and Restated Registration 
Rights Agreement. All such agreements shall terminate and be of no further 
force or effect.

                                     -16-

<PAGE>


         13.12 Counterparts. This Agreement may be executed in any number of 
counterparts and by different parties hereto in separate counterparts, with 
the same effect as if all parties had signed the same document. All such 
counterparts shall be deemed an original, shall be construed together and 
shall constitute one and the same instrument.

                                     -17-

<PAGE>

    IN WITNESS WHEREOF, each of the parties hereto has caused this Second 
Amended and Restated Registration Rights Agreement to be executed personally 
or by a duly authorized representative thereof as of the day and year first 
above written.

                                       BY THE COMPANY:

                                       PRINCETON VIDEO IMAGE, INC.

                                       By:  /s/ Brown F. Williams
                                       ----------------------------
                                       Name:  Brown F. Williams
                                       Title: President


                                       BY THE INVESTOR:


                                       -----------------------------
                                       Name of Investor (please print)


                                       ------------------------------
                                       Signature

                                       If the Investor is not a natural person,
                                       please complete the following:

                                       Signer's Name: 
                                                      -----------------
                                       Signer's Title:
                                                      ------------------

<PAGE>


                                   AMENDMENT NO. 1
                                          TO
                             SECOND AMENDED AND RESTATED
                            REGISTRATION RIGHTS AGREEMENT
                                           
                                           
    THIS AMENDMENT NO. 1 TO SECOND AMENDED AND RESTATED REGISTRATION RIGHTS
AGREEMENT (this "Amendment") is made as of October 20, 1997, by and among
Princeton Video Image, Inc. (the "Company"), a corporation organized and
existing under the laws of the State of New Jersey, and each of the persons
named in Schedule A to this Amendment, as amended from time to time
(collectively, the "Investors").

                                PRELIMINARY STATEMENTS

    A.   The Company and the Investors are parties to that certain Second
Amended and Restated Registration Rights Agreement (the "Agreement"), dated as
of February 2, 1996, that provides for registration of shares of Common Stock of
the Company held by the Investors and shares of Common Stock underlying certain
warrants held by the Investors.

    B.   The Company has effected a 2-for-1 split (the "Stock Split") of all of
the shares of Common Stock of the Company outstanding as of September 3, 1997.

    C.   The parties desire to amend the Agreement to revise certain of the
rights and obligations of the respective parties to the Agreement, and to make
Allen & Company Incorporated a third-party beneficiary of certain of the
provisions of the Agreement, upon the terms and conditions set forth in this
Amendment.

    NOW, THEREFORE, in consideration of the Preliminary Statements and the
mutual covenants contained in this Amendment, the parties hereby agree to amend
the Agreement as follows:

    1.   As a result of the Stock Split, the reference in Section 2.1.1 of the
Agreement to "One Hundred Thousand (100,000) shares of Registrable Securities"
shall be amended to read "Two Hundred Thousand (200,000) shares of Registrable
Securities".

    2.   Section 12 of the Agreement shall be deleted in its entirety and shall
be replaced with the following new Section 12, which shall read as follows:

    12.  Standstill. 

         12.1 IPO.  In order to induce Allen & Company Incorporated (Allen
    or any other person who acts as the lead underwriter of an IPO, the
    "Underwriter") to enter into an underwriting agreement with the
    Company, to be entered into in connection with an IPO, each Investor
    agrees that for a period (the "Lock-up Period") of 

<PAGE>

    twenty-four (24) months from the effective date of the IPO, the Investor 
    will not, without the Underwriter's prior written consent, offer, pledge, 
    sell, contract to sell, grant any option for the sale of or otherwise 
    dispose of, directly or indirectly, any of the Registrable Securities 
    held by such Investor, or any other securities of the Company or any 
    security or instrument which by its terms is convertible into, 
    exercisable for, or exchangeable for shares of Common Stock or other 
    securities of the Company, including, without limitation, any shares of 
    Common Stock issuable under any employee stock options (each such 
    transaction, a "Sale").  The foregoing restrictions shall not apply to 
    any Sale of Common Stock commencing twelve (12) months after the IPO is 
    completed in the event that the last sales prices for the Common Stock on 
    its principal exchange has been at least two hundred percent (200%) of 
    the initial public offering price for a period of twenty (20) consecutive 
    trading days.  In addition, each Investor hereby waives any registration 
    rights to which the Investor would be entitled, under this Agreement or 
    otherwise, during the Lock-up Period.

         12.2 Post-IPO.  In addition to the obligations of the Investors
    under Section 12.1, each Investor and the Company agrees not to make a
    Sale of any Registrable Securities or any other securities of the
    Company or any security or instrument which by its terms is
    convertible into, exercisable for, or exchangeable for shares of
    Common Stock or other securities of the Company, including, without
    limitation, any shares of Common Stock issuable under any employee
    stock options for a period commencing 7 days prior to and ending 120
    days following the effective date of any registration statement
    pertaining to any Demand Registration, Piggyback Registration or any
    other registration by the Company, except with respect to any shares
    of Registrable Securities and other equity securities of the Company
    included in such registration.  Each Investor, if requested by the
    Company and an underwriter of Common Stock or other equity securities
    of the Company, if any, shall enter into an agreement pursuant to
    which they shall agree not to sell or otherwise transfer or dispose of
    any Registrable Securities or other equity securities of the Company
    held by such Investor for a specified period of time (not to exceed
    120 days) following the effective date of a registration statement
    pertaining to the Common Stock or other equity securities of the
    Company.  Such agreement shall be in writing in a form satisfactory to
    the Company and any such underwriter. The Company may impose transfer
    instructions with respect to the Registrable Shares or other equity
    securities subject 

                                   -2-

<PAGE>

    to the foregoing restriction until the end of the standstill period.

    3.   Section 13.2.1 of the Agreement shall be deleted in its entirety and
shall be replaced with the following new Section 13.2.1, which shall read as
follows:

              13.2.1    Except as provided in Section 13.7.2, with the
    written consent of the Holders of a Majority of the Registrable
    Securities, the obligations of the Company to the Investors and the
    rights of the Investors under this Agreement may be waived (either
    generally or in a particular instance, either retroactively or
    prospectively and either for a specified period of time or
    indefinitely), and with the same consent the Company may enter into a
    supplementary agreement for the purpose of adding any provisions to or
    changing in any manner or eliminating any of the provisions of this
    Agreement or of any supplemental agreement or modifying in any manner
    the rights and obligations hereunder or thereunder of the Investors
    and the Company; provided, however, that no such waiver or
    supplemental agreement shall reduce the aforesaid proportion of
    Registrable Securities, the Holders of which are required to consent
    to any waiver or supplemental agreement, without the consent of all of
    the Holders; and provided, further, that, without the consent of any
    of the Holders, the Company may, from time to time, amend this
    Agreement in any manner that, viewed in its entirety, is ameliorative
    of, or provides all of the Holders with rights that are superior to or
    of greater benefit to such Holders than, the rights that such Holders
    hold prior to the date of any such amendment.  Upon the effectuation
    of each such waiver, consent or agreement of amendment or
    modification, the Company agrees to give prompt written notice thereof
    to the Holders who have not previously consented thereto in writing. 
    Neither this Agreement nor any provision hereof may be changed,
    waived, discharged or terminated orally or by course of dealing, but
    only by a statement in writing signed by the party against which
    enforcement of the change, waiver, discharge or termination is sought,
    except to the extent provided in this Section 13.2.  Specifically, but
    without limiting the generality of the foregoing, the failure of any
    Investor at any time or times to require performance of any provision
    hereof by the Company shall in no manner affect the right of any such
    Investor at a later time to enforce the same.  No waiver by any party
    of the breach of any term or provision contained in this Agreement, in
    any one or more instances, shall be deemed to be, or construed as, a
    further or continuing waiver of any such breach, or a 

                                      -3-
<PAGE>
    
    waiver of the breach of any other term or covenant contained in this 
    Agreement.

    4.   Section 13.7 shall be re-numbered Section 13.7.1, and new Section
13.7.2 shall be added as follows:

              13.7.2    The Underwriter shall be a third party beneficiary
    of Section 12.1 of this Agreement, and such Section shall not be
    modified, altered or otherwise amended without the prior written
    consent of the Underwriter.

    5.   Notwithstanding any other provision of this Amendment, the terms of
this Amendment shall take effect only if the effective date of the registration
statement filed with the U.S. Securities and Exchange Commission in connection
with an initial public offering of the Company's Common Stock for which Allen &
Company Incorporated acts as the lead underwriter is, or is prior to, October
20, 1998.

    IN WITNESS WHEREOF, each of the parties hereto has executed, or has caused
to be executed by its duly authorized representative, this Amendment as of the
date first written above.

                                  THE COMPANY:

                                  PRINCETON VIDEO IMAGE, INC.


                                  By: /s/ Brown F Williams      
                                     ---------------------------------
                                  Name: Brown F Williams        
                                       -------------------------------
                                  Title: Chairman               
                                       -------------------------------


                                  THE INVESTORS:


                                  ------------------------------------
                                       (Insert name of entity, if any; 
                                       for individuals, leave blank)


                                  By:
                                     ---------------------------------
                                       (Signature)

                                  Name:
                                       -------------------------------
                                       (Print)

                                  Title:      
                                        ------------------------------
                                        (Only for Investors that 
                                        are entities)
         

                                      -4-

<PAGE>



                                   AMENDMENT NO. 2
                                          TO
                             SECOND AMENDED AND RESTATED
                            REGISTRATION RIGHTS AGREEMENT
                                           
    THIS AMENDMENT NO. 2 TO SECOND AMENDED AND RESTATED REGISTRATION RIGHTS
AGREEMENT (this "Amendment") is made as of October 30, 1997, by and among
Princeton Video Image, Inc. (the "Company"), a corporation organized and
existing under the laws of the State of New Jersey, and each of the persons
named in Schedule A to this Amendment, as amended from time to time
(collectively, the "Investors").

                                PRELIMINARY STATEMENTS

    A.   The Company and the Investors are parties to that certain Second
Amended and Restated Registration Rights Agreement (the "Agreement"), dated as
of February 2, 1996, as amended, that provides for registration of shares of
Common Stock of the Company held by the Investors and shares of Common Stock
underlying certain warrants held by the Investors.

    B.   Allen & Company Incorporated ("Allen"), which has agreed to serve as
the managing underwriter of the IPO and is a third-party beneficiary of certain
of the provisions of the Agreement, has agreed to reduce the standstill period
imposed by the Agreement with respect to Registrable Securities following the
IPO from 24 months to 12 months.

    C.   Pursuant to Section 13.2.1 of the Agreement the Company may, without
the consent of any of the Investors, amend the Agreement in any manner that,
viewed in its entirety, is ameliorative of, or provides all of the Investors
with rights that are superior to or of greater benefit to such Investors than,
the rights of such Investors prior to the date of such amendment.

    D.   Pursuant to Section 13.7.2 of the Agreement, Section 12.1 of the
Agreement may not be amended without the prior written consent of Allen.

    NOW, THEREFORE, in consideration of the Preliminary Statements and the
mutual covenants contained in this Amendment, the parties hereby agree to amend
the Agreement as follows:

    1.   Pursuant to the authority granted to the Company under Section 13.2.1
of the Agreement to amend the Agreement without the consent of the Investors,
Section 12.1 of the Agreement shall be deleted in its entirety and shall be
replaced with the following new Section 12.1, which shall read as follows:

         12.1 IPO. In order to induce Allen & Company Incorporated (Allen
    or any other person who acts as the lead underwriter of an IPO, the
    "Underwriter") to enter 


<PAGE>

    into an underwriting agreement with the Company, to be entered into in 
    connection with an IPO, each Investor agrees that for a period (the 
    "Lock-up Period") of twelve (12) months from the effective date of the 
    IPO, the Investor will not, without the Underwriter's prior written 
    consent, offer, pledge, sell, contract to sell, grant any option for the 
    sale of or otherwise dispose of, directly or indirectly, any of the 
    Registrable Securities held by such Investor, or any other securities of 
    the Company or any security or instrument which by its terms is 
    convertible into, exercisable for, or exchangeable for shares of Common 
    Stock or other securities of the Company, including, without limitation, 
    any shares of Common Stock issuable under any employee stock options 
    (each such transaction, a "Sale").

    2.   Notwithstanding any other provision of this Amendment, the terms of
this Amendment shall take effect only if the effective date of the registration
statement filed with the U.S. Securities and Exchange Commission in connection
with an initial public offering of the Company's Common Stock for which Allen &
Company Incorporated acts as the lead underwriter is, or is prior to, October
20, 1998.

    3.   All capitalized terms not otherwise defined in this Amendment shall
have the meaning assigned thereto in the Agreement.

    IN WITNESS WHEREOF, each of the parties hereto has caused to be executed by
its duly authorized representative this Amendment as of the date first written
above.

                                  THE COMPANY:

                                  PRINCETON VIDEO IMAGE, INC.


                                  By: /s/ Brown F Williams      
                                     ---------------------------------
                                  Name: Brown F Williams        
                                       -------------------------------
                                  Title: Chairman               
                                        ------------------------------


                                  ALLEN & COMPANY INCORPORATED


                                  By: /s/ Enrique Senior        
                                     ---------------------------------
                                  Name: Enrique Senior          
                                       -------------------------------
                                  Title: Managing Director      
                                        ------------------------------


                                       -2-






                            


<PAGE>

                                      ASSIGNMENT


    In consideration of One Dollar ($1.00), and other good and valuable
consideration, the receipt of which is hereby acknowledged, I (we), the
undersigned, ROY JONATHON ROSSER and MARTIN LEACH

    Hereby sell, assign and transfer to Princeton Electronic Billboard, Inc., a
corporation of the State of New Jersey, having a principal place of business at
27 Honey Brook Drive, Princeton, New Jersey 08540

its successors, assigns and legal representatives, the entire right, title and
interest for the United States and all foreign countries, in and to any and all
improvements which are disclosed in the application for United States Letters
Patent, which has been executed on even date herewith and is entitled TELEVISION
DISPLAYS HAVING SELECTED INSERTED INDICIA

and in and to said application and all divisional, continuing, substitute,
renewal, reissue, and all other applications for Letters Patent which have been
or shall be filed in the United States and all foreign countries on any of said
improvements; and in and to all original and reissued patents which have been or
shall be issued in the United States and all foreign countries on said
improvements.

    Agree that said Assignee may apply for and receive Letters Patent for 
said improvements in its own name; and that, when requested, without charge 
to but at the expense of said Assignee, its successors, assigns and legal 
representative, to carry out in good faith the intent and purpose of this 
Assignment, the undersigned will execute all divisional, continuing, 
substitute, renewal, reissue and all other patent applications on any and all 
said improvements, execute all rightful oaths, assignments, powers of 
attorney and other papers; communicate to said Assignee, its successors, 
assigns, and representatives, all facts known to the undersigned relating to 
said improvements and the history thereof; and generally do everything 
possible which said Assignee, its successors, assigns or representatives 
shall consider desirable for aiding in securing and maintaining proper patent 
protection for said improvements and for vesting title to said improvements 
and all applications for patents and all patents on said improvements, in 
said Assignee, its successors, assigns and legal representatives; and 


<PAGE>

    Covenant with said Assignee, its successors, assigns and legal
representatives that no assignment, grant, mortgage, license or other agreement
affecting the rights and property herein conveyed has been made to others by the
undersigned, and that full right to convey the same as herein expressed is
possessed by the undersigned.


                                              /s/ Roy Jonathon Rosser    (L.S.)
                                            -----------------------------
                                              ROY JONATHON ROSSER


State of          :
                             ss:
Province of Quebec:

    Before me this 22 day of NOVEMBER, 1991 personally appeared ROY JONATHON
ROSSER personally known to be the person who is described in and who executed
the above instrument, and acknowledged to me that he executed the same of his
own free will for the purpose therein set forth.

                                              /s/ Luc Buichon, Notary
                                            -----------------------------------
                                                 Notary Public

(SEAL)



                                              /s/ Martin Leach           (L.S.)
                                            -----------------------------
                                              MARTIN LEACH

Town of Kingston on Thames:
                               ss:
County of Greater London,
          England         :


    Before me this 22ND day of JANUARY, 1992 personally appeared MARTIN LEACH
personally known to be the person who is described in and who executed the above
instrument, and acknowledged to me that he executed the same of his own free
will for the purpose therein set forth.


                                              /s/ P.A. Rivers, Solicitor
                                            -----------------------------------
                                                 Notary Public


(SEAL)






<PAGE>

                                      ASSIGNMENT                           PEB-2


    In consideration of One Dollar ($1.00), and other good and valuable
consideration, the receipt of which is hereby acknowledged, I (we), the
undersigned, ROY JONATHON ROSSER and BROWN F. WILLIAMS.

    Hereby sell, assign and transfer to PRINCETON ELECTRONIC BILLBOARD, INC., a
corporation of the State of New Jersey having a principal place of business at
27 Honey Brook Drive, Princeton, New Jersey 08540, its successors, assigns and
legal representatives, the entire right, title and interest for the United
States and all foreign countries, in and to any and all improvements which are
disclosed in the application for United States Letters Patent, which has been
executed on even date herewith and is entitled SYSTEM AND METHOD FOR DOWNSTREAM
APPLICATION AND CONTROL OF ELECTRONIC BILLBOARD SYSTEM and in and to said
application and all divisional, continuing, substitute, renewal, reissue, and
all other applications for Letters Patent which have been or shall be filed in
the United States and all foreign countries on any of said improvements; and in
and to all original and reissued patents which have been or shall be issued in
the United States and all foreign countries on said improvements.

    Agree that said Assignee may apply for and receive Letters Patent for 
said improvements in its own name; and that, when requested, without charge 
to but at the expense of said Assignee, its successors, assigns and legal 
representatives, to carry out in good faith the intent and purpose of this 
Assignment, the undersigned will execute all divisional, continuing, 
substitute, renewal, reissue and all other patent applications on any and all 
said improvements, execute all rightful oaths, assignments, powers of 
attorney and other papers; communicate to said Assignee, its successors, 
assigns, and representatives, all facts known to the undersigned relating to 
said improvements and the history thereof; and generally do everything 
possible which said Assignee, its successors, assigns or representatives 
shall consider desirable for aiding in securing and maintaining proper patent 
protection for said improvements and for vesting title to said improvements 
and all applications for patents and all patents on said improvements, in 
said Assignee, its successors, assigns and legal representatives;

    Covenant with said Assignee, its successors, assigns and legal
representatives that no assignment, grant, mortgage, license or other agreement
affecting the rights and property herein conveyed has been made to others by the
undersigned, and that full right to convey the same as herein expressed is
possessed by the undersigned.

                                              /s/ Roy Jonathon Rosser    (L.S.)
                                            -----------------------------
                                              ROY JONATHON ROSSER


<PAGE>

State of NJ     :      )
                   ss:
County of Mercer:      )

    Before me this 22 day of OCTOBER, 1993, personally appeared ROY JONATHON
ROSSER personally known to be the person who is described in and who executed
the above instrument, and acknowledged to me that he executed the same of his
own free will for the purpose therein set forth.


                                              /s/ Barbara A. Cromwell
                                            -----------------------------
                                                      Notary Public



                                              /s/ Brown F. Williams      (L.S.)
                                            -----------------------------
                                              BROWN F. WILLIAMS

State of NJ     :       )
                   ss:
County of Mercer:       )


    Before me this 22 day of OCTOBER, 1993 personally appeared BROWN F. 
WILLIAMS personally known to be the person who is described in and who 
executed the above instrument, and acknowledged to me that he executed the 
same of his own free will for the purpose therein set forth.



                                              /s/ Barbara A. Cromwell
                                            -----------------------------
                                                      Notary Public





               


<PAGE>

                                                           FILE NO:   3780-106
                                                                    ------------

                                      ASSIGNMENT

    WHEREAS, ROY ROSSER, SUBHODEV DAS, YI TAN AND PETER VON KAENEL as
assignor(s), xxxx (have) invented certain improvements in IMPROVED LIVE VIDEO
INSERTION SYSTEM for which an application for United States Letters Patent has
been executed by US on     and whereas

                   PRINCETON ELECTRONIC BILLBOARD
                   47 HULFISH STREET
                   PRINCETON, NEW JERSEY 08540

as assignee, is desirous of acquiring all right, title and interest in and to
said invention and any Letters Patent that may be granted therefor.

    NOW, THEREFORE, in consideration of One Dollar ($1.00) and other good and
valuable consideration, the receipt of which is hereby acknowledged, we as
assignor(s) hereby sell, assign and set over to said assignee the entire right,
title and interest for the United States and all other countries in and to said
invention and the aforesaid application for Letters Patent, all original,
divisional, continuation, substitute or reissue applications and patents applied
for or granted therefor in the United States and all countries foreign, and the
Commissioner of Patents is hereby authorized and requested to issue all patents
on said improvements or resulting therefrom to said assignee herein, as assignee
of the entire interest therein; and the undersigned for us and our legal
representative, heirs and assigns do hereby agree and covenant without further
remuneration, to execute and deliver all divisional, continuation, reissue and
other applications for Letters Patent on said improvements and all assignments
thereof to said assignee or its assigns, to communicate to said assignee or its
representative all facts known to the undersigned respecting said improvements,
whenever requested, to testify in any interferences or other legal proceedings
in which any of said applications or patents may become involved, to sign all
lawful papers, make all rightful oaths, and to do generally everything
necessary to aid assignee, its successors, assigns and nominees to obtain patent
protection for said improvements in all countries, the expenses incident to said
applications to be borne and paid by said assignee.

                                            /s/Roy Rosser
                                            ----------------------------
                                            Roy Rosser

                                            /s/Subhodev Das
                                            ----------------------------
                                            Subhodev Das

                                            /s/Yi Tan
                                            ----------------------------
                                            Yi Tan

                                            /s/Peter von Kaenel
                                            ----------------------------
                                            Peter von Kaenel

State of           :
                   :   ss:
County of          :

    This 30TH day of JANUARY 1995, before me personally came the above named
ROY ROSSER, SUBHODEV DAS, YI TAN AND PETER A. VON KAENEL to me known as the
individual(s) who executed the foregoing instrument who acknowledged to me that
the same was executed by them of their own free will for the purposes therein
set forth.




                                               /s/ Elizabeth A. Rout
                                       -------------------------------------
(SEAL)                                             NOTARY PUBLIC


MATHEWS, WOODBRIDGE & COLLINS



<PAGE>

                                                           EXHIBIT 11



STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

<TABLE>
<CAPTION>

                                                             YEAR ENDED JUNE 30,                   YEAR ENDED JUNE 30,
                                                                    1997                             1996
                                                           PRIMARY      FULLY DILUTED           PRIMARY      FULLY DILUTED
<S>                                                      <C>            <C>                     <C>            <C>
Net loss applicable to common stock.................     ($5,774,711)    ($5,774,711)          ($3,954,574)   ($3,954,574)

Assumed interest income from proceeds remaining after
   repurchase of maximum options/warrants allowable
   under the treasury stock method of APB Opinion 15               0               0                     0        394,300
                                                         -----------     -----------           -----------    -----------

Adjusted net loss applicable to common stock .......     ($5,774,711)    ($5,774,711)          ($3,954,574)   ($3,560,274)
                                                         -----------     -----------           -----------    -----------
                                                         -----------     -----------           -----------    -----------

Weighted average number of common shares outstanding:
   Weighted average number of common shares outstanding..  2,372,065       2,372,065             1,933,196      1,933,196
   Incremental common shares outstanding from the
        issuance of common stock within one year of
        the initial public offering at a price below the
        assumed initial public offering price...........     261,481         261,481               313,777        313,777
   Incremental common shares outstanding from the
        issuance of stock options and warrants
        within one year of the initial public offering
        with an exercise price below the assumed 
        initial public offering price...................      20,000          20,000                20,000         20,000
   Incremental common shares outstanding from the assumed
        exercise of options and warrants using the 
        treasury stock market of APB Opinion 15 ........           0         221,178                     0      1,227,149
                                                         -----------     -----------           -----------    -----------

                                                           2,653,546       2,874,724             2,266,973      3,494,122
                                                         -----------     -----------           -----------    -----------
                                                         -----------     -----------           -----------    -----------

Net loss per share applicable to common stock                 ($2.18)         ($2.01)               ($1.74)        ($1.02)
                                                              -------         -------               -------        -------
                                                              -------         -------               -------        -------

</TABLE>
<PAGE>

                                                           EXHIBIT 11



STATEMENT RE COMPUTATION OF PER SHARE EARNINGS

<TABLE>
<CAPTION>

                                                               THREE MONTHS ENDED                  THREE MONTHS ENDED
                                                                 SEPTEMBER 30,                        SEPTEMBER 30,
                                                                     1997                                1996
                                                           PRIMARY      FULLY DILUTED           PRIMARY      FULLY DILUTED
<S>                                                      <C>            <C>                     <C>            <C>
Net loss applicable to common stock.................     ($1,948,374)    ($1,948,374)          ($1,198,414)   ($1,198,414)

Assumed interest income from proceeds remaining after
   repurchase of maximum options/warrants allowable
   under the treasury stock method of APB Opinion 15               0               0                     0         98,474
                                                         -----------     -----------           -----------    -----------

Adjusted net loss applicable to common stock .......     ($1,948,374)    ($1,948,374)          ($1,198,414)   ($1,099,940)
                                                         -----------     -----------           -----------    -----------
                                                         -----------     -----------           -----------    -----------

Weighted average number of common shares outstanding:
   Weighted average number of common shares outstanding..  3,240,991       3,240,991             2,245,663      2,245,663
   Incremental common shares outstanding from the
        issuance of common stock within one year of
        the initial public offering at a price below the
        assumed initial public offering price...........           0               0               313,777        313,777
   Incremental common shares outstanding from the
        issuance of stock options and warrants
        within one year of the initial public offering
        with an exercise price below the assumed 
        initial public offering price...................      20,000          20,000                20,000         20,000
   Incremental common shares outstanding from the assumed
        exercise of options and warrants using the 
        treasury stock market of APB Opinion 15 ........           0          39,086                     0      1,235,872
                                                         -----------     -----------           -----------    -----------

                                                           3,260,991       3,300,077             2,579,440      3,815,312
                                                         -----------     -----------           -----------    -----------
                                                         -----------     -----------           -----------    -----------

Net loss per share applicable to common stock                 ($0.60)         ($0.59)               ($0.46)        ($0.29)
                                                              -------         -------               -------        -------
                                                              -------         -------               -------        -------
</TABLE>



<PAGE>
                                                                    EXHIBIT 23.1
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
   
    We consent to the inclusion in this registration statement on Form SB-2
(File No. 333-37725) of our report, which includes an explanatory paragraph with
respect to the Company's ability to continue as a going concern, dated September
11, 1997, except for Note 14, for which the date is October 1, 1997, on our
audits of the financial statements of Princeton Video Image, Inc. We also
consent to the references to our firm under the captions "Experts" and "Summary
Financial Information".
    
 
                                          Coopers & Lybrand L.L.P.
 
   
Princeton, New Jersey
November 20, 1997
    

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S FINANCIAL STATEMENTS FOR THE FISCAL YEARS ENDED JUNE 30, 1997 AND 1996
AND FOR THE THREE MONTH PERIOD ENDED SEPTEMBER 30, 1997 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   3-MOS
<FISCAL-YEAR-END>                          JUN-30-1997             JUN-30-1998
<PERIOD-START>                             JUL-01-1996             JUL-01-1997
<PERIOD-END>                               JUN-30-1997             SEP-30-1997
<CASH>                                         775,693                 230,967
<SECURITIES>                                    76,320                 133,209
<RECEIVABLES>                                   86,993                 162,775
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                               976,538                 599,425
<PP&E>                                       2,189,953               2,355,947
<DEPRECIATION>                               (923,147)             (1,069,793)
<TOTAL-ASSETS>                               2,761,216               2,449,309
<CURRENT-LIABILITIES>                        1,832,143               1,865,468
<BONDS>                                              0                       0
                                0                       0
                                    903,555                 914,567
<COMMON>                                        14,692                  16,542
<OTHER-SE>                                 (1,019,643)             (1,320,111)
<TOTAL-LIABILITY-AND-EQUITY>                 2,761,216               2,449,309
<SALES>                                              0                       0
<TOTAL-REVENUES>                               211,634                 132,803
<CGS>                                                0                       0
<TOTAL-COSTS>                                6,026,383               2,086,537
<OTHER-EXPENSES>                                     0                       0
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                            (84,088)                (16,372)
<INCOME-PRETAX>                            (5,730,661)             (1,937,362)
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                        (5,730,661)             (1,937,362)
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                               (5,730,661)             (1,937,362)
<EPS-PRIMARY>                                   (2.18)                  (0.60)
<EPS-DILUTED>                                   (2.18)                  (0.60)
        

</TABLE>


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