PRINCETON VIDEO IMAGE INC
10QSB, 1998-02-17
ADVERTISING
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            U.S. Securities and Exchange Commission
                     Washington, D.C. 20549


                          FORM 10-QSB


(Mark One)

[X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES 
     EXCHANGE ACT OF 1934

For the quarterly period ended December 31, 1997

OR

[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE  
     ACT 

For the transition period from ___________ to ___________   

Commission file number  000-23415   

                  PRINCETON VIDEO IMAGE, INC.
(Exact name of small business issuer as specified in its charter)


            New Jersey                          22-3062052
     (State or other jurisdiction of         (I.R.S. Employer               
      incorporation or organization)          Identification No.)
       

       15 Princess Road, Lawrenceville, New Jersey, 08648
            (Address of principal executive offices)
                                
                          609-912-9400
        (Issuer's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.  Yes     No  X
                                                  

The aggregate number of shares of the Issuer's common stock outstanding on
January 31, 1998 was 8,159,472.    

Transitional Small Business Disclosure Format:
     Yes       No  X


<PAGE>
Part I - Financial Information
Item 1. Financial Statements


                    Princeton Video Image, Inc.
                    (A Development Stage Company)
                           Balance Sheet


                                                            (Unaudited)
                                                            December 31,
                                                                1997

ASSETS
Current Assets:                                        
 Cash and cash equivalents                             $    26,330,928
 Restricted marketable securities held to maturity             134,801
 Trade accounts receivable                                      98,750
 Other current assets                                          339,030
     Total current assets                                   26,903,509
Property and equipment, net                                  1,537,608
Intangible assets, net                                         437,633    
Other assets                                                   143,345
                                                    ------------------
     Total assets                                      $    29,022,095
                                                    ==================

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:                                        
 Accounts payable and accrued expenses                 $       792,259       
 Unearned revenue                                              230,497
 Customer deposits                                             312,500
                                                    ------------------
     Total current liabilities                               1,335,256       
Unearned revenue                                               915,219
                                                    ------------------
     Total liabilities                                       2,250,475
                                                    ------------------
Commitments and contingencies                                        -     
Redeemable preferred stock:   
 Cumulative, Series A, conditionally redeemable, 
  $4.50 par value, authorized 167,000 shares; 
  issued and outstanding 67,600 shares at
  December 31, 1997, redemption value equal to carrying
  value (par plus all accrued but unpaid dividends)            394,325    
 Cumulative, Series B, conditionally redeemable, 
  $5.00 par value, authorized 93,300 shares; 
  issued and outstanding 86,041 shares at
  December 31, 1997, redemption value equal to carrying
  value (par plus all accrued but unpaid dividends)            531,255
                                                    ------------------
     Total redeemable preferred stock                          925,580

<PAGE>
                    Princeton Video Image, Inc.
                    (A Development Stage Company)
                           Balance Sheet
     
                                                           (Unaudited)
                                                           December 31, 
                                                               1997

Shareholders' Equity                                        
 Common stock, no par value; $.005 stated value;                    
 authorized 40,000,000 shares; 7,908,472 shares                   
 issued and outstanding as of December 31, 1997                39,542   
 Additional paid-in capital                                51,597,140
 Less:  Related party notes receivable                       (948,498)
 Deficit accumulated during the development stage         (24,842,144)
                                                   -------------------
     Total shareholders' equity                            25,846,040
                                                   -------------------
          Total liabilities, redeemable preferred
           stock and shareholders' equity             $    29,022,095
                                                   ===================

          See accompanying notes to financial statements

<PAGE>
  <TABLE>
  <CAPTION>
  
                    Princeton Video Image, Inc.
                  (A Development Stage Company)
                     Statements of Operations
                           (Unaudited)


                                                                                        July 23,1990
                                       For the three months      For the six months   (date of inception)
                                       ended December 31,        ended December 31,     to December 31,
                                  ----------------------------------------------------
                                       1997            1996         1997         1996            1997
                                       -----           ----         ----         ----            ----
<S>                               <C>             <C>          <C>            <C>         <C>  
License fees                       $   195,124     $   25,000   $   252,751    $  50,000   $   1,383,277
Advertising revenue                      6,850          7,774        82,027       29,827         172,735
                                  -----------------------------------------------------------------------
   Total revenue                       201,974         32,774       334,778       79,827       1,556,012
Costs and expenses 
 Selling, general & administrative   1,005,044        817,297     2,229,063    1,386,152      11,513,767
Research and development               430,788        351,302       876,782      700,463      10,440,723
L-VIS System costs                     395,683        162,429       812,415      318,792       3,265,728
                                  -----------------------------------------------------------------------
   Total costs and expenses          1,831,515      1,331,028     3,918,260    2,405,407      25,220,218
Operating loss                      (1,629,541)    (1,298,254)   (3,583,482)  (2,325,580)    (23,664,206)
Interest and other financial
 expense                            (1,814,178)        (1,252)   (1,814,178)     (12,200)     (1,826,378)
Interest and other income               80,697         38,966        97,070       86,440         648,440  
                                 -----------------------------------------------------------------------
Net loss                            (3,363,022)    (1,260,540)   (5,300,590)  (2,251,340)    (24,842,144)
Accretion of preferred stock
 dividends                             (11,012)       (11,012)      (22,024)     (22,024)       (191,174)
                                 -----------------------------------------------------------------------
Net loss applicable to common
 stock                           $  (3,374,034)  $ (1,271,552) $ (5,322,614) $(2,273,364) $ (25,033,318)
                                 ========================================================================



Basic and diluted net loss per
 share applicable to common stock
 (see Note 2)                           $(0.83)        $(0.56)       $(1.47)       ($1.01)
                                 ==========================================================
Weighted average number of
 shares of common stock            
 outstanding                         4,075,139      2,252,996     3,632,222     2,249,329           
                                 ===========================================================


               

             See accompanying notes to financial statements

     </TABLE>

<PAGE>
<TABLE>

                   Princeton Video Image, Inc.
                  (A Development Stage Company)
                     Statements of Cash Flows
                           (Unaudited)

<CAPTION>

                                                                                        July 23, 1990
                                                       For the six months ended       (date of inception)
                                                              December 31,              to December 31,
                                                    -------------------------------
                                                          1997              1996               1997
                                                          ----              ----               ----
<S>                                                 <C>                <C>               <C>

Cash flows from operating activities:
 Net loss                                            $   (5,300,590)    $  (2,251,340)    $  (24,842,144)
 Adjustments to reconcile net loss to net
  cash used in operating activities
       Amortization of unearned income                     (252,751)          (50,000)          (383,277)
       Depreciation expense                                 269,383           214,493          1,268,983
       Amortization of intangibles                           34,488            28,679            146,835
       Charges associated with option and warrant
        grants and related party notes receivable           440,250           169,167          1,498,387
       Equity in net loss of affiliate                            -                 -              9,048
       Increase (decrease) in cash resulting
        from changes in:
               Trade accounts receivable                    (11,757)          (53,501)           (98,750)
               Current assets                              (301,498)           54,800           (339,030)
               Other assets                                 (14,227)             (574)          (143,345)
               Accounts payable and accrued expenses        (87,313)          (35,541)           889,333
               Unearned revenue                                   -           141,492          1,591,492
               Customer deposits                           (175,000)                -            250,000
               Miscellaneous other                           (6,480)          (43,317)           112,874
                                                      ---------------------------------------------------
               Net cash used in operating
                activities                               (5,405,495)       (1,825,642)       (20,039,594)
                                                      ---------------------------------------------------



Cash flows from investing activities:
 Purchase of held-to-maturity investments                   (52,000)         (501,878)        (5,341,558)
 Proceeds from held-to-maturity investments                       -         3,000,000          5,200,000
 Purchases of property and equipment                       (540,185)         (165,656)        (2,818,599)
 Increase in intangible assets                              (83,367)          (42,891)          (678,576)
 Investments in joint venture                                     -                 -             (9,048)
                                                      ---------------------------------------------------
               Net cash (used in) provided by 
                investing activities                       (675,552)        2,289,575         (3,647,781)
                                                      ---------------------------------------------------

</TABLE>

<PAGE>
<TABLE>

                   Princeton Video Image, Inc.
                  (A Development Stage Company)
                     Statements of Cash Flows
                           (Unaudited)

<CAPTION>
                                                                                        July 23,1990
                                                       For the six months ended       (date of inception)
                                                              December 31,              to December 31,
                                                    -------------------------------
                                                          1997              1996               1997
                                                          ----              ----               ----
<S>                                                 <C>                <C>               <C>
                               
Cash flows from financing activities:
 Proceeds from issuances of preferred stock                       -                 -            734,405
 Proceeds from Bridge Financing promissory notes          1,353,000                 -          1,353,000
 Repayments of Bridge Financing promissory notes         (1,353,000)                -         (1,353,000)
 Proceeds from sale of Bridge Financing warrants, net     1,479,822                 -          1,479,822
 Cash advanced for related party notes receivable          (169,498)                -           (169,498)
 Collections of stock subscriptions receivable            1,264,485                 -          1,264,485
 Proceeds from issuances of common stock, net            29,061,473            30,000         46,709,089
                                                    -----------------------------------------------------
      Net cash provided by financing
        activities                                       31,636,282            30,000         50,018,303
                                                    -----------------------------------------------------
      Net increase in cash and
        cash equivalents                                 25,555,235           493,933         26,330,928
                                                    -----------------------------------------------------



Cash and cash equivalents at beginning of period            775,693         1,506,709                  -
                                                    =====================================================
Cash and cash equivalents at end of period             $ 26,330,928       $ 2,000,642       $ 26,330,928
                                                    =====================================================



           See accompanying notes to financial statements

</TABLE>

<PAGE>
                    Princeton Video Image, Inc.
                   (A Development Stage Company)
                                  
                   Notes to Financial Statements
                            (Unaudited)
                                  

1.   Nature of Business and Basis of Presentation

     Princeton Video Image, Inc., formerly known as Princeton
     Electronic Billboard, Inc. (the "Company"), was incorporated on
     July 23, 1990 in the State of New Jersey.  The Company has
     developed a Live Video Insertion System (the "L-VIS System")
     which utilizes proprietary software and hardware to insert images
     into a live television sports broadcast so that the images appear
     to actually exist in the stadium where the game is being played. 
     The Company is marketing this system to advertisers for use in
     real time insertion of an image into television transmissions of
     a live sporting event.  The Company intends to market its systems
     on a worldwide basis through licensing agreements or the
     formation of joint ventures.

     The condensed financial statements presented herein have been
     prepared in accordance with generally accepted accounting
     principles for interim financial information and with the
     instructions to Form 10-QSB and Article 10 of Regulation S-X and
     are unaudited.  Reference should be made to the Company's
     Prospectus for its initial public offering of common stock
     declared effective on December 16, 1997 for additional
     disclosures, including a summary of the Company's accounting
     policies.  In the opinion of management, the financial statements
     reflect all adjustments (which consist of normal recurring
     accruals) necessary for a fair statement of the results of the
     interim periods presented.

2.   Per Share Data
     
     In December 1997, the Company adopted Statement of Financial
     Accounting Standards No. 128 "Earnings Per Share" ("SFAS 128") to
     calculate net loss per share applicable to common stock.  
     All prior periods presented have been retroactively 
     restated to conform to the SFAS 128 requirements.  SFAS 128
     requires the presentation of basic and diluted per share amounts. 
     Basic per share amounts are computed by dividing net loss
     applicable to common stock by the weighted average number of
     common shares outstanding during the period.  Diluted per share
     amounts

<PAGE>
     are computed by dividing net loss applicable to common stock by
     the weighted average number of common shares outstanding plus the
     dilutive effect of common share equivalents.  

     Since the Company incurred net losses for all periods presented,
     both basic and diluted per share calculations are the same. 
     Accordingly, option and warrants to purchase 2,687,854 and
     2,124,708 shares of common stock that were outstanding at
     December 31, 1997 and 1996, respectively, were not included in
     diluted per share calculations, as their effect would be
     antidilutive. 

3.   Income Taxes

     As of December 31, 1997, the Company had net operating loss
     carryforwards for federal income tax purposes of approximately
     $9,600,000 which expire in the years 2006 through 2012.  The
     available net operating losses are based on the assumption that
     the Company had gone through a change in ownership pursuant to
     Internal Revenue Code ("IRC") Section 382 during the fiscal year
     ended June 30, 1997.  Under IRC Section 382, the amount of the
     net operating loss carryforwards that are available to offset
     taxable income in any particular year is severely limited.

     Although the Company has determined its net operating losses as
     if it had undergone a change of ownership pursuant to IRC Section
     382, the Company has not yet finalized the analysis to make an
     actual determination of whether such a change has occurred. 
     Therefore, if such a change has not occurred during the fiscal
     year ended June 30, 1997, the amount of net operating loss
     carryforwards available in total and on an annual basis may be
     increased.

4.   Bridge Financing

     In October 1997, the Company entered into a $3,000,000 Bridge
     Financing arrangement whereby the Company issued 30 units, each
     unit consisting of i) one promissory note payable with a
     principal amount of $100,000 and bearing interest at 10% and ii)
     warrants with a five year term to purchase 10,000 shares of
     common stock at an exercise price of $.01 per share.  The
     promissory notes matured and the warrants became fully vested
     upon the consummation of the initial public offering of

<PAGE>
     the Company's common stock in December 1997.  The fair value of
     the warrants, which approximated $1,647,000 at the closing date,
     was recorded as an increase to additional paid-in capital.  Upon
     maturity of the promissory notes, the Company remitted the
     $3,000,000 principal balance and approximately $59,000 of accrued
     interest.  The difference between the $3,000,000 of proceeds
     received from the Bridge Financing and the $1,353,000 of the
     proceeds allocated to the promissory notes was amortized to
     interest expense over the term of the promissory notes. 
     Additionally, the Company incurred approximately $270,000 of
     commissions and fees in connection with the Bridge Financing
     which were deferred and amortized over the term of the promissory
     notes. 

5.   Stockholders' Equity

     On September 3, 1997 the Board of Directors of the Company
     declared a 2 for 1 stock split of the Company's common stock. 
     All references to share and per share information and warrant and
     option data have been restated to give retroactive effect to the
     stock split.

     In July 1997, two employees of the Company signed notes (the
     "Employee Notes") for $655,000 as consideration for the exercise
     of warrants to purchase 262,000 shares of common stock at an
     exercise price of $2.50 per share.  Accordingly, a $360,250
     charge to general and administrative expense was recorded for the
     excess of the fair value of the Company's stock in July 1997 over
     the exercise price of the underlying warrants.  The Employee
     Notes, which bear interest at a rate of 8.5%, mature in July 2002
     and contain no recourse provisions by which the Company can
     enforce collection.  

     On December 16, 1997, the Company completed its initial public
     offering of 4,000,000 shares of its common stock at a price of
     $7.00 per share (the "Offering").  The net proceeds from the
     Offering, after deducting underwriting discounts and commissions
     and estimated expenses payable by the Company were approximately
     $25,050,000.  Additionally, in connection with the underwriting
     services provided in the Offering, the underwriters received
     warrants with a five year term to purchase 400,000 shares of
     common stock at an exercise price of $8.40.  

     On December 31, 1997, the Company issued 600,000 shares of common
     stock at $7.00 per share to the underwriters of the Offering
     pursuant to the exercise of an over-allotment option granted in
     connection with the Offering.  The net proceeds from the exercise
     of this option, after deducting underwriting discounts and
     commissions and estimated expenses payable by the Company were
     approximately $3,900,000.   

6.   Warrants and Options

     On October 1, 1997, the Board of Directors of the Company
     approved a modification of the terms of all stock options held by
     individuals who, as of that date, were current

<PAGE>
     employees of the Company, except executive officers.  The 
     modification, which affected approximately 320,380 options, 
     reduced the exercise price of such options to $8.00 per share.

7.   Commitments and Contingencies

     Lease Agreement

     In October 1997, the Company entered into a five-year operating
     lease agreement for its headquarters in Lawrenceville, New
     Jersey.  Minimum annual lease payments under the lease will be
     approximately $249,000 per year.

     GDM Agreement

     In December 1997, the Company settled a dispute with Gerencia de
     Medios, S.A. ("GDM") concerning a $500,000 payment to the Company
     from GDM under the provisions of a license and association
     agreement which expired in December 1996.  Under the terms of the
     settlement, the Company recognized $135,000 of the amount
     received as license fee revenue and has agreed to remit the
     remaining $365,000 to GDM in return for shipment of the L-VIS
     System used by GDM back to the Company.  In December 1997,
     $300,000 of this amount was remitted to GDM.  The remaining
     $65,000 will be remitted upon receipt of the L-VIS System in
     1998.

8.   New Pronouncements

     The Company will adopt Statement of Financial Accounting
     Standards No. 130, "Reporting Comprehensive Income" ("SFAS 130")
     during the fourth quarter of the year ending June 30, 1998. 
     Comprehensive income represents the change in net assets of a
     business enterprise as a result of nonowner transactions. 
     Management does not expect the adoption of SFAS 130 to have a
     material effect on the Company's financial position and results
     of operations.  

     The Company adopted Statement of Financial Accounting Standards
     No. 131, "Disclosures about Segments of an Enterprise and Related
     Information" ("SFAS 131") during the year ending June 30, 1998. 
     SFAS 131 requires that a business enterprise report certain
     information about operating segments, products and services,
     geographic areas of operation, and major customers in complete
     sets of financial statements and in condensed financial
     statements for interim periods.  Currently, there are no
     disclosures required to be made under SFAS 131.

9.   Related Party Transactions

     A member of the Board of Directors of the Company is a Managing
     Director and Executive Vice President of Allen & Company
     Incorporated ("Allen & Co."), which is a shareholder of the
     Company.  Allen & Co. received underwriting discounts and
     commissions in the aggregate amount of approximately $1,503,000
     as well as warrants initially exercisable for 380,000 shares of
     common stock with respect to

<PAGE>
     services rendered on behalf of the Company with respect to the
     initial public offering of common stock in December 1997.




<PAGE>

     Item 2.  Management's Discussion and Analysis of Financial
     Condition and Results of Operations

     General

     Princeton Video Image, Inc. is engaged primarily in the technical
     development of the L-VIS System and its introduction and
     marketing in various markets.  Since its inception in 1990, the
     Company has devoted substantially all of its resources to the
     development of this L-VIS System, an electronic video insertion
     system that was designed to modify broadcasts to television
     viewers by inserting electronic video images, primarily
     advertisements.  

     The Company has incurred substantial operating losses since its
     inception. As of December 31, 1997, the Company had an
     accumulated deficit of approximately $24,800,000 and expects to
     incur operating losses at least through calendar year 1998.  This
     deficit is the result of research and development expenses
     incurred in the development and commercialization of the L-VIS
     System, expenses related to field testing of the L-VIS System and
     its deployment pursuant to customer contracts, operating expenses
     relating to manufacturing, sales and marketing activities of the
     Company and general administrative costs.  

     The Company intends to devote substantial resources to enhance
     the L-VIS System and develop additional software applications. 
     The Company plans to increase its product development expenses by
     using a portion of the proceeds from its initial public offering
     to hire additional qualified hardware and software engineers in
     this roll out and development of its L-VIS System.   In order to
     increase its revenue generating user base, the Company also plans
     to increase its sales and marketing staff.  The sales and
     marketing staff is responsible not only for agreements with
     teams, leagues and broadcasters, but also for promoting the L-VIS
     System to advertisers in order to create market pull.  

     Management's plans include the continuation of marketing efforts
     aimed at generating revenue and achieving the successful
     acceptance of the L-VIS System with advertisers, broadcaster and
     sporting event rights holders, and enter into a sufficient number
     of satisfactory contracts to generate revenue adequate to meet
     operating expenses.  The Company expects to generate revenue from
     ads sold by rights holders that use the L-VIS System and to share
     these revenues with the rights holders.  The Company realizes
     revenue when the advertisement runs over the air.  Due to the
     seasonal nature of the sporting events themselves, the Company's
     revenue will fluctuate seasonally.  However, the Company expects
     to moderate this seasonality by the multi-sport capabilities of
     the L-VIS System and its use in non-sporting events.

     In addition to the revenue arising from advertising, a second
     revenue source is the strategic licensing of the L-VIS System to
     third parties.  These licenses may be territorial in nature or
     they may cover individual major broadcast events.  The Company
     has not generated any significant revenue with the exception of a

<PAGE>
     $2,000,000 license fee paid for an L-VIS System license.  The
     Company recognized $25,000 of this fee as revenue in each of the
     quarters ended December 31, 1997 and December 31, 1996.

     Results of Operations
     
     Quarter ended December 31, 1997 compared to the quarter ended 
     December 31, 1996

     Revenue

     Total revenue increased from $32,774 for the quarter ended
     December 31, 1996 to $201,974 for the quarter ended December 31,
     1997 as a result of an increase in the number of L-VIS Systems
     which have been sub-licensed and the recognition of $135,000 in
     license fees as a result of the settlement of the GDM dispute. 

     Selling, General and Administrative

     For the quarter ended December 31, 1997, selling, general and
     administrative expenses were $1,005,044, an increase of $187,747
     or 23%, from the quarter ended December 31, 1996.  This increase
     was the result of the move and expansion of the Company's
     headquarters and manufacturing facilities to Lawrenceville, New
     Jersey, increased personnel costs from the addition of marketing
     and sales personnel in the New York office, and the hiring of
     outside marketing consultants to explore potential expansion in
     certain European and international markets.

     Research and Development

     Total research and development expenses increased to $430,788 for
     the quarter ended December 31, 1997 from $351,302 for the quarter
     ended December 31, 1996 as a result of an increase in spending on
     an enhanced search system for the basic L-VIS platform and
     ongoing research and development projects. 

     L-VIS System Costs

     In the quarter ended December 31, 1997, L-VIS System costs
     increased to $395,683 from $162,429 for the quarter ended
     December 31, 1996.  This increase resulted from  increased costs
     due to increased usage of the L-VIS System for baseball and 
     pre-season NFL football, and increased salaries attributable to
     personnel shifts from R&D into product costs as more time was
     spent providing service to L-VIS Systems in the field.

     Interest and Other Financial Expense

     The increase in interest and other financial expense to
     $1,814,178 from $1,252 for the quarters ended December 31, 1997
     and 1996, respectively, is due to the interest costs incurred in
     connection with the Bridge Loan financing.

<PAGE>
     Interest and Other Income

     Interest and other income increased to $80,697 from $38,966 for
     the quarters ended December 31, 1997 and 1996, respectively. 
     This increase is due to the investment of funds from the Bridge
     Loan and the IPO.


     Six months ended December 31, 1997 compared to the six months ended 
     December 31, 1996 

     Revenue

     The total revenue increased to $334,778 for the six months ended
     December 31, 1997 from $79,827 for the six months ended December
     31, 1996 as a result of the increased usage of the L-VIS System
     in Major League Baseball, the initial use in pre-season NFL
     football games, the recognition of licensing fees under 
     sub-license agreements in Mexico and South America, and the
     recognition of $135,000 in license fees as a result of the
     settlement of the GDM dispute.

     Selling, General and Administrative

     Selling, general and administrative expenses increased 61% to
     $2,229,063 for the six months ended December 31, 1997 from
     $1,386,152 for the six months ended December 31, 1996.  This
     increase was the result of several factors including; the hiring
     of outside marketing consultants to market the L-VIS System to
     various NFL teams and to explore potential expansion in certain
     European markets; non-cash compensation charges incurred related
     to the issuance of nonrecourse notes to certain officers used for
     the purchase of stock; the addition of several marketing and
     administrative personnel in order to staff the New York office in
     July 1997 and the move and expansion of the Company's
     headquarters and manufacturing facilities to Lawrenceville, New
     Jersey in October 1997.

     Research and Development

     Research and development expenses increased to $876,782 from
     $700,463 for the six months ended December 31, 1997 and 1996,
     respectively, as a result of an increase in outside development
     personnel working on the development of automated software test
     procedures, spending on an enhanced search system for the basic
     L-VIS platform and ongoing research and development projects.

     L-VIS System Costs

     L-VIS System costs increased substantially to $812,415 for the
     six months ended December 31, 1997 from $318,792 for the six
     months ended December 31, 1996 for several reasons, including an
     increase in costs and supplies due to increased usage of the 
     L-VIS System in baseball and pre-season NFL football games, and an
     increase in time spent on the servicing of L-VIS Systems in the
     field.

<PAGE>
     Interest and Other Financial Expense

     Total interest and other financial expense increased to
     $1,814,178 from $12,200 for the six months ended December 31,
     1997 and 1996, respectively, as a result of the interest costs
     incurred in connection with the Bridge Loan Financing.

     Interest and Other Income

     Total interest and other income increased to $97,070 for the six
     months ended December 31, 1997 from $86,440 for the six months
     ended December 31, 1996 as a result of the investment of the
     proceeds from the Bridge Loan and the IPO which was effective
     December 16, 1997.


     Liquidity and Capital Resources


     Trade and accounts receivable increased to $99,000 at December
     31, 1997 from $87,000 at fiscal year end June 30, 1997 as a
     result of the NFL using the L-VIS System for the first time
     during the preseason games in the fall of 1997.  The Company
     expects full payment by the end of the first quarter 1998.

     Current assets increased sharply to $339,000 at December 31, 1997
     up from $38,000 at June 30, 1997 as a result of the $260,000
     prepayment of a three year Directors' and Officers' insurance
     policy commencing with the effective date of the initial public
     offering.

     With the influx of cash from the initial public offering, the
     Company paid down its accounts payable at December 31, 1997,
     resulting in a decrease in the accounts payable and accrued
     expenses balance to $792,259 from $977,646 at December 31, 1997
     and June 30, 1997, respectively.

     Cash used in investing activities of $675,552 for the six months
     ended December 31, 1997 included the purchase of securities held
     to maturity as required by a letter of credit issued for the
     security deposit on the Company's new Lawrenceville facility,
     leasehold improvements and furniture purchases related to the
     move, fixup and expansion of the Company's headquarters and
     manufacturing facilities in Lawrenceville and the purchase of
     components to be used in the building of additional L-VIS
     Systems.

     Net cash provided by financing activities in the amount of
     $31,636,282 for the six months ended December 31, 1997 was the
     result of several factors.  In its efforts to raise money to meet
     current obligations, the Company collected $1,264,485 of stock
     subscriptions receivable in July 1997.   To meet the Company's
     short term financing needs in advance of the initial public
     offering, the Board of Directors of the Company approved a
     $3,000,000 Bridge financing which closed in October 1997.  As the
     Bridge Financing matured upon consummation of the initial public
     offering in

<PAGE>
     December 1997, the entire proceeds of the Bridge Financing plus
     accrued interest was repaid in December 1997.

     In December 1997 the Company completed an initial public offering
     yielding net  proceeds of approximately $28,900,000.  The Company
     believes that the net proceeds of this offering will be
     sufficient to meet its capital needs for approximately 18 months. 
     Such capital requirements will depend on a number of factors
     including the results of its research and development programs,
     technological advances, the Company's ability to attract
     customers to use the L-VIS System, and acceptance of the L-VIS
     System technology by rightsholders.


<PAGE>
     Part II


     Item 2    Changes in Securities and Use of Proceeds

     (c) On October 20, 1997, the Company issued 30 units, each
     consisting of a $100,000, 10% senior secured promissory note (the
     "October 1997 Promissory Notes") and a warrant to purchase up to
     10,000 shares of Common Stock, to several accredited investors
     for an aggregate purchase price of $3,000,000.  The sale and
     issuance of such securities was deemed to be exempt from
     registration under the Securities Act by virtue of Rule 506 as a
     transaction not involving a public offering.  The purchasers
     represented their intention to acquire the securities for
     investment only and not with a view to the distribution thereof. 
     Appropriate legends were affixed to the securities issued in the
     transaction.  All recipients either received adequate information
     about the Company or had access, through employment or other
     relationships, to such information.

     The October 1997 Promissory Notes matured upon the consummation
     of the Company's initial public offering.  In December 1997,
     following the consummation of the initial public offering, the
     Company remitted the $3,000,000 principal balance and
     approximately $59,000 of accrued interest to the participating
     investors out of the proceeds of the initial public offering (see
     Item 2(d) below).  In addition, the Company paid a fee of five
     percent of the aggregate purchase price of the securities sold in
     the offering described in the preceding paragraph (i.e. $150,000)
     to Barington Capital Group, L.P. out of the proceeds of the initial 
     public offering.

     (d) The Company commenced an initial public offering (the
     "Offering") of its common stock, no par value (the "Common
     Stock") on December 16, 1997 pursuant to a registration statement
     on Form SB-2 (Registration No. 333-37725) (the "Registration
     Statement"), which was declared effective by the Securities and
     Exchange Commission on December 16, 1997.  The managing
     underwriters for the Offering were Allen & Company Incorporated
     and Barington Capital Group, L.P.  Pursuant to the Registration
     Statement, 4,600,000 shares of Common Stock were registered for
     the benefit of the Company, 700,000 shares of Common Stock were
     registered for the benefit of various selling shareholders and
     400,000 warrants were registered for the benefit of the managing
     underwriters.  All of the shares of Common Stock registered for
     the benefit of the Company were sold.  The shares and warrants
     registered on behalf of the selling shareholders are currently
     subject to a lock-up period following the Offering and have not
     been sold.  In addition, 2,000,000 shares of Common Stock were
     registered solely in connection with the market making activities
     of Allen & Company Incorporated.

     Pursuant to the terms of the Underwriting Agreement relating to
     the Registration Statement, the Company registered and sold
     4,600,000 shares of Common Stock for an aggregate purchase price
     of $32.2 million.  The Company incurred total expenses in the
     offering of approximately $3.3 million, of which approximately
     $2.3 million

<PAGE>
     represented underwriting discounts and commissions and
     approximately $1.0 million represented other expenses.  All such
     expenses were direct or indirect payments to others.  The net
     offering proceeds to the Company after deducting the total
     expenses were approximately $28.9 million.

     Enrique F. Senior, a director of the Company, is a Managing
     Director and Executive Vice President of Allen & Company
     Incorporated.  Allen & Company Incorporated received underwriting
     discounts and commissions in the aggregate amount of
     approximately $1,503,000 as well as warrants initially
     exercisable for 380,000 shares of Common Stock with respect to
     services rendered on behalf of the Company with respect to the
     Offering.

     From the effective date of the Registration Statement to December
     31, 1997, the approximate amount of net offering proceeds used
     was $3.21 million for repayment of indebtedness and expenses
     related thereto (see Item 2 (c) above) and approximately $225,000
     for working capital and general corporate purposes.  


     Item 4    Submission of Matters to a Vote of Security
               Holders

     The Company's Annual Meeting of Shareholders (the "Annual
     Meeting") was held on October 31, 1997.   At the Annual Meeting,
     the shareholders of the Company (i) elected each of the persons
     listed below to serve as a director of the Company until the
     Annual Meeting of Shareholders to be held in 1998 and until their
     successors have been duly elected and qualified; (ii)  ratified
     the appointment of Coopers & Lybrand, LLP as independent auditors
     of the Company for the fiscal year ending June 30, 1998; 

     As of October 3, 1997, the record date for the Annual Meeting,
     the Company had a total of 3,308,472 shares of Common Stock
     issued and outstanding and entitled to vote.  Present at the
     Annual Meeting, either in person or by proxy, were holders of
     2,368,132 Common Shares.  The following sets forth information
     regarding the results of the voting at the Annual Meeting:

     Election of Directors

                         Voting Shares    Voting Shares    Voting Shares
     DIRECTOR              In Favor          Against           Withheld
     
     Jerome J Pomerance      2,368,132                0                 0
     Eduardo Sitt            2,368,132                0                 0
     Larry Lucchino          2,368,132                0                 0
     Enrique F. Senior       2,368,132                0                 0
     John B. Torkelsen       2,368,132                0                 0
     Douglas J. Greenlaw     2,368,132                0                 0
     Brown F Williams        2,368,132                0                 0

<PAGE>
     Ratification of Selection of Independent Accountants

     Votes in Favor:                              2,368,132
     Votes against:                                       0
     Abstentions:                                         0 

     Item 6    Exhibits and Reports on Form 8-K
     
     (a) Exhibits

     3.1  -    Restated Certificate of Incorporation (Incorporated by
               reference to Exhibit 3.1 to the Company's Registration
               Statement on Form SB-2 (Registration No. 333-37725)
               which became effective on December 16, 1997).

     3.2  -    Restated Bylaws, as amended (Incorporated by reference
               to the Company's Current Report on Form 8-K filed with
               the Securities and Exchange Commission on February 11,
               1998).

     27.1  -   Financial Data Schedule

     (b) Reports on Form 8-K.

         No report on Form 8-K was filed by the Company during        
     the fiscal quarter ended December 31, 1997.

<PAGE>
     SIGNATURES


     In accordance with the requirements of the Exchange Act, the
     registrant caused this report to be signed on its behalf by the
     undersigned, thereto duly authorized,


                                   PRINCETON VIDEO IMAGE, INC.



     February 13, 1998        /s/ Brown F Williams
     -----------------        -----------------------------------
           Date               By: Brown F Williams, Chairman


     February 13, 1998        /s/ Elizabeth A. Dumont
     -----------------        -----------------------------------
           Date               By: Elizabeth A. Dumont, Controller



<TABLE> <S> <C>


<ARTICLE>   5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE BALANCE SHEETS, STATEMENTS OF OPERATIONS AND STATEMENTS
OF CASH FLOW FILED AS PART OF PRINCETON VIDEO IMAGE, INC.'S QUARTERLY
REPORT ON FORM 10-QSB FOR THE QUARTER ENDED DECEMBER 31, 1997 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH QUARTERLY REPORT ON
FORM 10-QSB.
</LEGEND>
       
<S>                               <C>
<PERIOD-TYPE>                              6-MOS     
<FISCAL-YEAR-END>                    JUN-30-1998
<PERIOD-END>                         DEC-31-1997
<CASH>                                26,330,928
<SECURITIES>                             134,801
<RECEIVABLES>                             98,750
<ALLOWANCES>                                   0
<INVENTORY>                                    0
<CURRENT-ASSETS>                      26,903,509
<PP&E>                                 2,707,557
<DEPRECIATION>                           269,383
<TOTAL-ASSETS>                        29,022,095
<CURRENT-LIABILITIES>                  1,335,256
<BONDS>                                        0
                    925,580
                                    0
<COMMON>                                  39,542
<OTHER-SE>                            25,806,498
<TOTAL-LIABILITY-AND-EQUITY>          29,022,095
<SALES>                                        0
<TOTAL-REVENUES>                         334,778
<CGS>                                          0
<TOTAL-COSTS>                          3,918,260
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                     1,826,378
<INCOME-PRETAX>                       (5,300,590)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                   (5,300,590)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                          (5,300,590)
<EPS-PRIMARY>                              (1.47)
<EPS-DILUTED>                              (1.47)
        


</TABLE>


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