PRINCETON VIDEO IMAGE INC
10QSB, 1999-05-17
ADVERTISING
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<PAGE>   1
                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB


(Mark One)

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934 

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1999

OR

[ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE EXCHANGE ACT

FOR THE TRANSITION PERIOD FROM _________________ TO __________________

COMMISSION FILE NUMBER  000-23415

                           PRINCETON VIDEO IMAGE, INC.
        (Exact name of small business issuer as specified in its charter)


           New Jersey                                   22-3062052
(State or Other Jurisdiction of             (I.R.S. Employer Identification No.)
 Incorporation or Organization)

               15 Princess Road, Lawrenceville, New Jersey, 08648
                    (Address of Principal Executive Offices)

                                  609-912-9400
                (Issuer's Telephone Number, including Area Code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days. Yes X No __


The aggregate number of shares of the Issuer's common stock outstanding on April
30, 1999 was 8,197,838.

Transitional Small Business Disclosure Format:

      Yes _____       No X
<PAGE>   2
PART I FINANCIAL INFORMATION

Item 1.  Financial Statements

PRINCETON VIDEO IMAGE, INC.
(A DEVELOPMENT STAGE COMPANY)
BALANCE SHEET
(UNAUDITED)

<TABLE>
<CAPTION>
                                                                                      March 31,
                                                                                        1999
                                                                                    ------------
<S>                                                                                 <C>
ASSETS
Current Assets:
   Cash and cash equivalents                                                        $ 15,456,318
   Restricted marketable securities held to maturity                                     138,000
   Trade accounts receivable                                                             171,651
   License Rights                                                                      1,666,667
   Other current assets                                                                  163,673
                                                                                    ------------
              Total current assets                                                    17,596,309
Property and equipment, net                                                            2,404,430
Intangible assets, net                                                                   477,450
Other assets                                                                             204,585
                                                                                    ------------
              Total assets                                                          $ 20,682,774
                                                                                    ============

LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
   Accounts payable and accrued expenses                                            $  3,236,043
   Unearned revenue                                                                      338,713
                                                                                    ------------
              Total current liabilities                                                3,574,756
Unearned revenue                                                                         860,596
                                                                                    ------------
              Total liabilities                                                        4,435,352
                                                                                    ------------
Commitments and contingencies                                                                 --
Redeemable preferred stock:
   Cumulative, Series A, conditionally redeemable, $4.50 par value, authorized
     167,000 shares; issued and outstanding 67,600 shares at March 31, 1999,
     redemption value equal to carrying value
     (par plus all accrued but unpaid dividends)                                         417,137
   Cumulative, Series B, conditionally redeemable, $5.00 par value,
     authorized 93,300 shares; issued and outstanding 86,041 shares at March 31,
     1999, redemption value equal to carrying value
     (par plus all accrued but unpaid dividends)                                         563,505
                                                                                    ------------
              Total redeemable preferred stock                                           980,642
Shareholders' Equity:
   Common stock, no par value; $.005 stated value; authorized 40,000,000
     shares; 8,183,552 shares issued and outstanding at March 31, 1999                    40,917
   Additional paid-in capital                                                         51,432,493
   Less: Related party note receivable                                                  (824,498)
   Deficit accumulated during the development stage                                  (35,382,132)
                                                                                    ------------
              Total shareholders' equity                                              15,266,780
                                                                                    ------------
                          Total liabilities, redeemable preferred stock and
                             shareholders' equity                                   $ 20,682,774
                                                                                    ============
</TABLE>

                 See accompanying notes to financial statements.
<PAGE>   3
PRINCETON VIDEO IMAGE, INC.
(A DEVELOPMENT STAGE COMPANY)
STATEMENT OF OPERATIONS
(UNAUDITED)


<TABLE>
<CAPTION>
                                              For the three months ended          For the nine months ended       Cumulative from
                                                       March 31,                          March 31,                 inception to
                                            ------------------------------      ------------------------------        March 31,
                                                1999              1998              1999             1998               1999
                                            ------------      ------------      ------------      ------------      ------------
<S>                                         <C>               <C>               <C>               <C>             <C>
License fees                                $    172,975      $     57,625      $    318,242      $    310,376      $  1,819,991
Advertising and production revenue               181,165           100,000           478,136           182,027           893,633
                                            ------------------------------      ------------------------------      ------------
              Total revenue                      354,140           157,625           796,378           492,403         2,713,624
Costs and expenses:
   Selling, general and administrative         1,742,068         1,391,984         4,083,824         3,621,047        18,020,912
   Research and development                      374,290           392,074         1,201,044         1,268,856        12,484,688
   L-VIS System costs                          1,235,448           687,349         3,081,798         1,499,764         7,991,130
                                            ------------------------------      ------------------------------      ------------
              Total costs and expenses         3,351,806         2,471,407         8,366,666         6,389,667        38,496,730
Operating loss                                (2,997,666)       (2,313,782)       (7,570,288)       (5,897,264)      (35,783,106)
Interest and other financial (expense)                --                --                --        (1,814,178)       (1,814,178)
Interest and other income                        293,176           380,679           814,034           477,749         2,215,152
                                            ------------------------------      ------------------------------      ------------
Net loss                                      (2,704,490)       (1,933,103)       (6,756,254)       (7,233,693)      (35,382,132)
Accretion of preferred stock
   dividends                                     (11,013)          (11,013)          (33,038)          (33,037)         (246,238)
                                            ==============================      ==============================      ============
Net loss applicable to common stock         $ (2,715,503)     $ (1,944,116)     $ (6,789,292)     $ (7,266,730)     $(35,628,370)
                                            ==============================      ==============================      ============
   Basic and diluted net loss per share
     applicable to common stock             $      (0.33)     $      (0.24)     $      (0.83)     $      (1.42)
                                            ==============================      ==============================
     Weighted average number of
        shares of common stock
        outstanding                            8,183,552         8,122,472         8,182,996         5,128,972
                                            ==============================      ==============================
</TABLE>

                 See accompanying notes to financial statements.
<PAGE>   4
PRINCETON VIDEO IMAGE, INC.
(A DEVELOPMENT STAGE COMPANY)
STATEMENT OF CASH FLOWS
(UNAUDITED)


<TABLE>
<CAPTION>
                                                                For the nine months ended       Cumulative from
                                                                        March 31,                 inception to
                                                              ------------------------------        March 31,
                                                                  1999             1998              1999
                                                              ------------------------------      ------------
<S>                                                           <C>               <C>             <C>
Cash flows from operating activities:
   Net loss                                                   $ (6,756,254)     $ (7,233,693)     $(35,382,132)
   Adjustments to reconcile net loss to net
     cash used in operating activities
              Amortization of unearned income                     (230,742)         (310,376)         (732,491)
              Depreciation expense                                 901,248           489,207         2,693,891
              Amortization of intangibles                          385,710            54,886           574,200
              Charges associated with option and warrant
                 grants and related party note receivable           21,625           473,562         1,553,324
              Equity in net loss of affiliate                           --                --             9,048
              Increase (decrease) in cash resulting
                 from changes in:
                   Trade accounts receivable                        21,611            31,453          (171,651)
                   Other current assets                             66,574          (286,811)         (163,673)
                   Other assets                                     66,606           (14,227)         (204,586)
                   Accounts payable and accrued expenses           343,692            (7,355)        1,738,678
                   Unearned revenue                                278,200                --         1,923,192
                   Customer deposits                                    --          (237,500)
                   Miscellaneous other                                (684)            2,575           141,909
                                                              ------------------------------------------------
                   Net cash used in operating activities        (4,902,414)       (7,038,279)      (28,020,291)
                                                              ------------------------------------------------

Cash flows from investing activities:
   Purchase of held-to-maturity investments                             --           (52,000)       (5,351,555)
   Proceeds from held-to-maturity investments                           --                --         5,200,000
   Purchases of property and equipment                            (757,404)       (1,427,881)       (5,129,520)
   Purchases of license rights                                    (400,000)               --          (400,000)
   Increase in intangible assets                                   (36,591)         (132,782)         (812,425)
   Investments in joint venture                                         --                --            (9,048)
                                                              ------------------------------------------------
              Net cash provided by (used in)
                 investing activities                           (1,193,995)       (1,612,663)       (6,502,548)
                                                              ------------------------------------------------
</TABLE>

                 See accompanying notes to financial statements.
<PAGE>   5
PRINCETON VIDEO IMAGE, INC.
(A DEVELOPMENT STAGE COMPANY)
STATEMENT OF CASH FLOWS
(UNAUDITED)


<TABLE>
<CAPTION>
                                                              For the nine months ended       Cumulative from
                                                                      March 31,                 inception to
                                                            ------------------------------        March 31,
                                                               1999               1998              1999
                                                            ------------      ------------      ------------
<S>                                                         <C>               <C>             <C>
Case flows from financing activities:
   Proceeds from Bridge Financing promissory notes                    --         1,353,000         1,353,000
   Repayments of Bridge Financing promissory notes                    --        (1,353,000)       (1,353,000)
   Proceeds from sale of Bridge Financing warrants, net               --         1,479,822         1,479,822
   Proceeds from sales of preferred stock                             --                --           734,405
   Proceeds from sales of common stock, net                          100        29,022,227        46,669,943
   Cash advanced for related party notes receivable                   --          (169,498)         (169,498)
   Collections of stock subscriptions receivable                      --         1,264,485         1,264,485
                                                            ------------------------------------------------
              Net cash provided by
                 financing activities                                100        31,597,036        49,979,157
                                                            ------------------------------------------------
              Net increase (decrease) in cash and
                 cash equivalents                             (6,096,309)       22,946,094        15,456,318

Cash and cash equivalents at beginning of
   period                                                     21,552,627           775,693                --
                                                            ------------------------------------------------
Cash and cash equivalents at end of period                  $ 15,456,318      $ 23,721,787      $ 15,456,318
                                                            ================================================
</TABLE>


                 See accompanying notes to financial statements.
<PAGE>   6
                           Princeton Video Image, Inc.
                          (A Development Stage Company)

                          Notes to Financial Statements
                                   (Unaudited)

1.    Nature of Business and Basis of Presentation

      Princeton Video Image, Inc., (the "Company"), was incorporated on July 23,
      1990 in the State of New Jersey. The Company has developed and is
      marketing a real-time video insertion system (the "L-VIS(TM) System") that
      through patented pattern recognition technology places computer-generated
      electronic images into television broadcasts of sporting and other events.
      These electronic images range from simple corporate names or logos to
      sophisticated multi-media 3-D animated productions. The L-VIS System has
      been used to insert images, including advertising images and visual aids,
      into live and pre-recorded television broadcasts. The Company is also
      marketing its systems on a worldwide basis through licensing agreements or
      the formation of joint ventures.

      The condensed financial statements presented herein have been prepared in
      accordance with generally accepted accounting principles for interim
      financial information and with the instructions to Form 10-QSB and Article
      10 of Regulation S-X and are unaudited. Reference should be made to the
      Company's audited financial statements for the fiscal year ended June 30,
      1998 including the footnotes thereto, included in the Company's Annual
      Report on Form 10-KSB for the same fiscal year end. In the opinion of
      management, the financial statements reflect all adjustments (which
      consist of normal recurring accruals) necessary for a fair statement of
      the results of the interim periods presented.

2.    Per Share Data

      Statement of Financial Accounting Standards No. 128 "Earnings Per Share"
      ("SFAS 128") requires the calculation of net loss per share applicable to
      common stock and the presentation of both basic and diluted per share
      amounts. Basic per share amounts are computed by dividing net loss
      applicable to common stock by the weighted average number of common shares
      outstanding during the period. Diluted per share amounts are computed by
      dividing net loss applicable to common stock by the weighted average
      number of common shares outstanding plus the dilutive effect of common
      share equivalents.

      Since the Company incurred net losses for all periods presented, both
      basic and diluted per share calculations are the same. Accordingly,
      options and warrants to purchase 2,732,608 and 2,587,104 shares of common
      stock that were outstanding at March 31, 1999 and 1998, respectively, were
      not included in diluted per share calculations, as their effect would be
      antidilutive.

3.    New Agreements

      In January 1999, the Company signed a binding letter of intent with NFL
      International whereby the Company was named the exclusive provider of
      electronic imaging services for worldwide, non-U.S. telecasts of Super
      Bowl XXXIII and XXXIV, as well
<PAGE>   7
      as international telecasts of 1999 NFL regular season and playoff games
      and the 1999 NFL Europe League season. The Company is obligated to pay
      certain rights fees in connection with these rights. In January 1999 the
      Company recorded an intangible asset and a corresponding liability on its
      balance sheet for the acquisition of the license rights. These rights
      will be amortized on a straight line basis and payments will be made over
      the term of the license (one year) according to a pre-determined payment
      schedule. For the nine months ended March 31, 1999, the amortization of
      intangibles included $333,333 of these license rights, and a total of
      $400,000 in cash payments had been made.

      In January 1999 the Company entered into an exclusive licensing agreement
      with Sasani Limited, one of South Africa's leading companies in the
      entertainment, media and communication industries. Under the terms of the
      agreement, the Company received an up-front, nonrefundable licensing fee
      and will receive annual royalties from Sasani Limited based on use of the
      L-VIS System in South Africa. The initial term of the license is five
      years.

      In March 1999 the Company entered into an Amendment Agreement, dated as of
      January 1, 1999, with Publicidad Virtual S.A. de C.V. ("Publicidad") which
      amended the terms of the License Agreement, dated March 1, 1994, between
      the parties. Under the terms of the amended License Agreement, Publicidad
      maintained its exclusive license to use, market and sub-license the
      Company's L-VIS System throughout Mexico, Central America, South America
      and the Spanish speaking markets in the Caribbean basin and will pay to
      the Company a royalty on annual net revenues as follows: (i) a 17% royalty
      on net revenues of up to $3,000,000, (ii) a 25% royalty on incremental
      annual net revenues exceeding $3,000,000 and up to $6,000,000, and (iii) a
      20% royalty on incremental annual net revenues exceeding $6,000,000. The
      Company also entered into a Stock Purchase Agreement, dated as of January
      1, 1999, with Presencia en Medios, S.A. de C.V. ("Presencia"), a principal
      shareholder of the Company, and Eduardo Sitt, the President and a
      principal shareholder of Presencia and a director of the Company. Under
      the terms of the Stock Purchase Agreement, the Company sold its interest
      in Publicidad to Presencia and Eduardo Sitt for an aggregate purchase
      price of $121,000. The proceeds received by the Company, net of Mexican
      withholding tax, was $96,800.

4.    New Pronouncements

      The Company adopted Statement of Financial Accounting Standards No. 130,
      "Reporting Comprehensive Income" ("SFAS 130") during the quarter ended
      September 30, 1998. SFAS 130 establishes standards for reporting and
      display of an alternative income statement and its components (revenue,
      expenses, gains and losses) in a full set of general purpose financial
      statements. For the three month periods ended March 31, 1999 and 1998, the
      Company had no items of other comprehensive income.

      The Company adopted Statement of Financial Accounting Standards No. 131,
      "Disclosures about Segments of an Enterprise and Related Information"
      ("SFAS 131") during the quarter ended September 30, 1998. SFAS 131
      requires that a business enterprise report certain information about
      operating segments, products and services, geographic areas of operation,
      and major customers in complete sets of financial statements and in
      condensed financial statements for interim periods. Currently, there are
      no disclosures required to be made under SFAS 131.

      In February 1998, the Financial Accounting Standards Board issued
      Statement of Financial Accounting Standards No. 132, "Employers'
      Disclosures about Pensions
<PAGE>   8
      and Other Postretirement Benefits" ("SFAS 132"). SFAS 132 changes current
      financial disclosure requirements for pension and other postretirement
      benefit plans. SFAS 132 does not, however, change the measurement or
      recognition provisions of existing accounting standards. Currently, there
      are no disclosures required to be made under SFAS 132.


      Item 2. Management's Discussion and Analysis of Financial Condition and
      Results of Operations

      General

      Since its inception in 1990, the Company has devoted substantially all of
      its resources to the development and marketing of the L-VIS(TM) System, an
      electronic video insertion system that was designed to modify broadcasts
      to television viewers by inserting electronic images, primarily
      advertisements. The Company has incurred substantial operating losses
      since its inception. As of March 31, 1999, the Company had an accumulated
      deficit of approximately $35.4 million and expects to incur substantial
      additional losses for the foreseeable future. This deficit is the result
      of research and development expenses incurred in the development and
      commercialization of the L-VIS System, expenses related to field testing
      of the L-VIS System and its deployment pursuant to customer contracts,
      operating expenses relating to manufacturing, sales and marketing
      activities of the Company, and general administrative costs.

      The Company intends to continue its efforts to enhance the L-VIS System
      and develop additional software applications. In order to increase its
      revenue generating user base and to expand into national and international
      markets, the Company plans to increase its sales and marketing resources.
      The sales and marketing staff is responsible not only for agreements with
      teams, leagues and broadcasters, but also for promoting the L-VIS System
      to advertisers in order to create market awareness. While any purchase of
      advertising will be done through the rights holder or the broadcaster, the
      Company hopes to create advertiser interest and demand by promoting the
      L-VIS System directly to potential advertisers. Therefore, the Company
      expects to incur additional losses and to experience substantial negative
      cash flow from operating activities through the next 12 months or until
      such later time as it achieves revenues sufficient to finance its ongoing
      capital expenditures and operating expenses. The Company's ability to
      produce positive cash flow will be determined by numerous factors,
      including its ability to reach agreements with, and retain, customers for
      use of the L-VIS System.

      The Company expects to generate revenue from ads sold by rights holders
      that use the L-VIS System. These revenues are expected to be shared with
      the rights holders. Accordingly, in order to generate revenues from the
      use of the L-VIS System, the Company will need to enter into agreements
      with rights holders. The agreements can take various forms, although the
      agreements to date in the United States have typically been revenue
      sharing agreements under which the Company received a percentage of the
      fee paid by the advertisers. The Company realizes revenues when the
      advertisement runs over the air. Due to the seasonal nature of the
      sporting events themselves, the Company's revenue will fluctuate
      seasonally. However, this seasonality may be mitigated by the multi-sport
      capabilities of the L-
<PAGE>   9
      VIS System and its use in non-sporting events. During the quarters ended
      December 31, 1998 and March 31, 1999, the Company expanded the services
      provided by the L-VIS System to include the electronic insertion of visual
      aids in live sporting events, such as a virtual first-down line in
      football games, a virtual finish-line in horse races and animated graphics
      in the broadcast of Super Bowl XXXIII. The Company expects to realize this
      type of production revenue from fees paid by the broadcasters for such
      visual enhancements of sporting and other events.

      In addition to production and advertising revenue, an additional revenue
      source is the strategic licensing of the L-VIS System to third parties.
      These licenses may be territorial in nature or they may cover individual
      major broadcast events. In the case of a territorial license, the licensee
      is responsible for generating business within the territory and the
      Company will share in the business through one or more means including
      royalties, license fees, and/or equity participation in the licensee. In
      the case of individual events, the Company may receive a flat fee or a fee
      based on revenues generated by the licensee, depending on the nature of
      the license.

      Under the terms of a binding letter of intent between the Company and NFL
      International, signed in January 1999, the Company was selected by NFL
      International to become the exclusive provider of electronic imaging
      services for certain international telecasts in exchange for the payment
      of certain rights fees over the period of the agreement. With the
      execution of this binding letter of intent, the Company is actively
      pursuing advertisers and sponsors for the broadcasts covered, in
      cooperation with the sales forces of the rightsholders.


      Results of Operations

      QUARTER ENDED MARCH 31, 1999 COMPARED TO THE QUARTER ENDED MARCH 31, 1998

      Revenue

      Revenues include receipts from advertising and production use of the L-VIS
      System as well as from license fees and leasing fees for use of the L-VIS
      System outside the United States. Total revenue increased 125% to $354,140
      for the quarter ended March 31, 1999 from $157,625 for the quarter ended
      March 31, 1998. Advertising and production revenue increased 81% to
      $181,165 for the quarter ended March 31, 1999 from $100,000 for the
      quarter ended March 31, 1998, as a result of the initial use of the L-VIS
      System for the electronic insertion of the virtual first-down marker in
      various National Football League ("NFL") games broadcast live by CBS
      Sports and the virtual finish-line in several National Thorobred Racing
      Association ("NTRA") horse races. The use of the L-VIS System to insert
      electronic images into taped programming, or post-production activities
      also increased in the quarter ended March 31, 1999 over the prior year
      period. License fees increased as a result of the growth in international
      activity.

      Selling, General and Administrative

      Selling, general and administrative expenses include selling and marketing
      expenses, including salaries of sales and marketing personnel, their
      travel expenses, advertising and expenses associated with customer
      support, and general and
<PAGE>   10
      administrative expenses, including salaries of support personnel,
      allocated rent and operating costs, and legal and accounting fees. Total
      selling, general and administrative expenses increased 25% to $1,742,068
      for the quarter ended March 31, 1999, from $1,391,984 for the quarter
      ended March 31, 1998. This increase was the result of numerous factors
      including (i) hiring of executive, accounting and marketing personnel,
      (ii) costs of the termination of a consulting agreement (iii) increased
      market research activity, (iv) the hiring of both investor and public
      relations firms in an effort to increase market awareness with respect to
      the L-VIS System as well as interface with the public market and, (v)
      increased legal and accounting fees.

      Research and Development

      Research and development expenses include the costs associated with all
      personnel, materials and contract personnel engaged in research and
      development activities to increase the capabilities of the L-VIS System
      hardware platforms, including platforms for overseas use, and to create
      improved software programs for individual sports. Total research and
      development expenses decreased 5% to $374,290 for the quarter ended March
      31, 1999 from $392,074 for the quarter ended March 31, 1998 as a result of
      the continued shift in spending from research and development into product
      costs.

      L-VIS System Costs

      L-VIS System costs include the costs associated with the material
      production, depreciation and operational support of the L-VIS System
      units, including training costs for operators and the shipping of L-VIS
      System units to international and domestic venues. Total L-VIS System
      costs increased 80% to $1,235,448 for the quarter ended March 31, 1999
      from $687,349 for the quarter ended March 31, 1998. This increase resulted
      from increased costs due to the development, testing and use of the L-VIS
      System for the electronic insertion of the virtual first-down marker in
      various NFL football games broadcast by CBS Sports and the virtual
      finish-line in several NTRA events, as well as use of the L-VIS System in
      both the international and domestic broadcasts of Super Bowl XXXIII.
      Increased salaries attributable to personnel shifts from research and
      development into product costs as a result of more L-VIS Systems being
      used in the field, and increased depreciation expense due to the increased
      number of L-VIS Systems, also contributed to the increase. Finally,
      license fees which the Company has to pay based on revenues earned, or
      contractual minimums, have increased.

      Interest and Other Income

      Interest and other income decreased 23% to $293,176 for the quarter ended
      March 31, 1999 from $380,679 for the quarter ended March 31, 1998. This
      resulted from a decrease in funds available for investment from the
      proceeds of the initial public offering of the Company's common stock in
      December 1997 as cash is expended on operations. This decrease was
      partially offset by the net proceeds of $96,800 received in conjunction
      with the Stock Purchase Agreement settlement between the Company,
      Presencia en Medios, S.A. de C.V. and Eduardo Sitt.
<PAGE>   11
      Net Loss

      As a result of the foregoing factors, the Company's net loss increased 40%
      to $2,704,490 for the quarter ended March 31, 1999 from $1,933,103 for the
      quarter ended March 31, 1998.

      NINE MONTHS ENDED MARCH 31, 1999 COMPARED TO THE NINE MONTHS ENDED MARCH
      31, 1998

      Revenue

      The total revenue increased 62% to $796,378 for the nine months ended
      March 31, 1999 from $492,403 for the nine months ended March 31, 1998 as a
      result of several factors including (1) the increased usage of the L-VIS
      System in the broadcast of various games during the 1998 Major League
      Baseball season, (ii) the initial use of the L-VIS System for the
      electronic insertion of the virtual first-down marker in various NFL
      football games broadcast live by CBS Sports and the virtual finish-line in
      several NTRA events, (iii) increased usage of the L-VIS System to insert
      electronic images into taped programming, or post-production activities,
      and, (iii) the growth in international activity.

      Selling, General and Administrative

      Selling, general and administrative expenses increased 13% to $4,083,824
      for the nine months ended March 31, 1999 from $3,621,047 for the nine
      months ended March 31, 1998. This increase was the result of numerous
      factors including (i) hiring of executive, accounting and marketing
      personnel, (ii) costs of the termination of a consulting agreement, (iii)
      increased market research activity, (iv) fees paid to investor and public
      relations firms hired to support the Company's increased focus on the
      sales and marketing of the L-VIS System, (v) increased legal and
      accounting fees, and, (vi) the increase in directors' and officers'
      liability insurance costs incurred in relation to the Company's initial
      public offering.

      Research and Development

      Research and development expenses decreased 5% to $1,201,044 for the nine
      months ended March 31, 1999 from $1,268,856 for the nine months ended
      March 31, 1998, as a result of the continued shift in spending from
      research and development into product costs. Research and development
      expenses for the nine months ended March 31, 1999 also reflect the
      Company's efforts to develop new software and hardware platforms for the
      L-VIS System through the integration of newly available technologies
      including High Definition Television or HDTV.

      L-VIS System Costs

      L-VIS System costs increased 105% to $3,081,798 for the nine months ended
      March 31, 1999 from $1,499,764 for the nine months ended March 31, 1998 as
      a result of numerous factors. These included (i) an increase in
      depreciation expense associated with the purchase of L-VIS System
      components for system upgrades and newly constructed systems to be used in
      football and by international licensees, (ii) an increase in personnel and
      related expenses as well as higher insurance, rent and
<PAGE>   12
      utility costs, (iii) a shift in workload from selling, general and
      administrative expense to L-VIS System costs as more time was spent
      operating the L-VIS System, (iv) expenses related to the initial testing
      of the L-VIS System in the broadcast of the Indianapolis Motor Speedway
      Corporation's Brickyard 400 race in July 1998 and the August 1998 off-line
      demonstration of the L-VIS System for cricket, (v) costs associated with
      the development, testing and initial use of the L-VIS System for the
      electronic insertion of the virtual first-down marker in various NFL games
      broadcast by CBS Sports and the virtual finish-line in several NTRA
      events, and (vi) use of the L-VIS System in both the international and
      domestic broadcast of Super Bowl XXXIII. Finally, license fees which the
      Company has to pay based on revenues earned, or contractual minimums,
      have increased.

      Interest and Other Financial Expense

      Interest and other financial expense decreased to $0 for the nine months
      ended March 31, 1999 from $1,814,178 for the nine months ended March 31,
      1998 as the interest costs incurred in connection with the bridge loan
      financing were paid in full in December 1997.

      Interest and Other Income

      Total interest and other income increased 70% to $814,034 for the nine
      months ended March 31, 1999 from $477,749 for the nine months ended March
      31, 1998 as a result of the increase in funds available for investment
      from the proceeds of the initial public offering and net proceeds of
      $96,800 received in conjunction with the Stock Purchase Agreement
      settlement between the Company, Presencia and Eduardo Sitt.

      Net Loss

      As a result of the foregoing factors, the Company's net loss decreased 7%
      to $6,756,254 for the nine months ended March 31, 1999 from $7,233,693 for
      the nine months ended March 31, 1998.

      Year 2000 Risk Compliance

      Many currently installed computer systems and software products are coded
      to accept only two digit entries in the date code field. Beginning in the
      year 2000, these date code fields need to recognize four digit entries in
      order to identify correctly dates in the 21st century. If not corrected,
      many computer applications could fail or create erroneous results at the
      year 2000. This potential problem has been termed "Y2K".

      The Company realizes that Y2K planning is essential to its continued
      success. A plan has been formulated (the "Plan") to identify, correct,
      implement and test all internal and external systems for full Y2K
      compliance. This plan encompasses all computer hardware and software
      systems, electrical and communication systems and any system or service
      that may be affected by the Y2K event. In addition, the Plan covers all
      external dependencies on services provided by third parties to the Company
      as well as services that the Company provides to its customers.
<PAGE>   13
      As part of the Plan, the Company assigned a member of the information
      systems department to act as project leader, with personnel from each of
      the other Company departments assisting. The Plan was divided into the
      following six phases:

      1)    Identification of systems and services affected by the Y2K event and
            submission of such a list to the Y2K project leader. This includes
            communication and satellite lines, computers manufactured by third
            parties as well as specialized and embedded hardware designed by the
            Company as well as all building systems (i.e. electric, heating,
            telephone, and security systems). All software used by the Company
            including third party operating systems, office automation software,
            accounting software, connectivity software and all software produced
            by the Company both internally and for use by our customers.

      2)    Development of a testing, checking and certification mechanism for
            all systems and services identified in phase 1 above. If testing by
            Company personnel is not possible, written certification will be
            requested from the manufacturer of the system or provider of the
            services as to their state of readiness for the year 2000.

      3)    Testing of systems and services according to a time line prepared by
            the project leader and documentation of the results. Any system that
            is identified as being non-compliant with the Y2K event will be
            earmarked for additional work.

      4)    Development and implementation of remedial plans for all systems
            and/or services that were identified as non-compliant in phase 3
            above.

      5)    Ongoing reporting of the progression of the Y2K compliance project
            until full Y2K compliance is achieved.

      6)    Issuance of a final compliance report when all phases of the Plan
            have been completed.

      As of March 31, 1999, a comprehensive list of all systems and services
      affected by the Y2K event had been prepared and reviewed by the project
      leader and Company department heads, completing Phase 1.

      A diagnostic software package, as described in Phase 2 above, designed to
      analyze Y2K compliance problems has been selected and is in the process of
      being installed on all in-house computer systems. This application will
      enable the Company to determine both hardware and software Y2K compliance.
      A procedure has also been established for distributing this software, and
      the resulting corrections required, to all remote L-VIS locations. In
      order to be labeled "Y2K Certified" the following processes are being
      carried out:

            1.    BIOS Certification: to ensure computer hardware is capable of
                  handling year 2000 dates as well as leap years through the
                  year 2015.

            2.    OS Certification: to ensure Y2K compliance of the computer's
                  operating system.

            3.    Application and Data Certification: To ensure specific
                  application and data compliance. This includes internally
                  developed software as well as vendor-supplied software.

      As of the date of this report, approximately 35% of all computers have
      been tested and certified as Y2K compliant. Several computer systems have
      been classified as "non-upgradable" and have been replaced.

      Based on the work that has been done to date relative to Phase 3, numerous
      software packages currently used by the Company which had been identified
      as Y2K
<PAGE>   14
      non-compliant have been upgraded and certified by their manufacturers as
      being Y2K compliant, as required under Phase 4 of the compliance project.
      This includes all accounting and administrative software products.
      Further, the Company has not identified, nor does it anticipate, any
      internal Y2K issues arising from the use of its own internal information
      systems, databases or programs.

      Based on the work performed to date on the identification of systems and
      services subject to the Y2K problem, the project leader and management of
      the Company have estimated that future costs related to Y2K compliance for
      internal software, information systems, databases or programs are expected
      to be less than $100,000. This includes the costs incurred to date for
      replacement of non-upgradable computer systems, as well as the upgrade of
      accounting and administrative software referenced above. With respect to
      the status of other Company systems, the communication systems of the
      Company have been certified Y2K compliant and verification of all building
      mechanical systems has been requested.

      The Company's proprietary L-VIS System relies on time (i.e. hour and
      minute) sensitive software coding, but it is not date sensitive and is,
      therefore, not believed by the management of the Company to be subject to
      Y2K problems. The manufacture and use of the L-VIS System, however,
      requires the cooperation of external suppliers and outside broadcasters.
      As part of the Company's formal review process of the Y2K readiness of
      these external suppliers and broadcasters, a standard letter has been sent
      to all significant third party providers of goods and services to
      determine whether they have undertaken the necessary steps to meet their
      Y2K obligations. We are continuing to collect information from and assess
      the Y2K status of these third parties. Based on the responses to date, we
      do not anticipate any significant operational problems or disruptions. To
      the extent that it is determined that the Company's suppliers and
      broadcasters are not Year 2000 compliant, however, the planned operations
      of the Company could be significantly disrupted. This could have a
      material adverse effect on the Company's business, financial condition and
      planned results of operations. Management is currently unable to quantify
      the impact of this potential disruption on its future earnings.

      Liquidity and Capital Resources

      The Company has incurred significant operating losses and negative cash
      flows in each year since it commenced operations, due primarily to
      start-up costs, the costs of developing and building L-VIS Systems, and
      operating expenses relating to sales and marketing activities of the
      Company. The net cash used in operating activities decreased to $4,902,414
      for the nine months ended March 31, 1999 from $7,038,279 for the nine
      months ended March 31, 1998, as a result of the lower net loss recorded
      for the nine months ended March 31, 1999 as compared to the same period in
      1998. This resulted primarily because the interest costs incurred in
      connection with the bridge loan financing were paid in full in December
      1997. Depreciation expense, however, was significantly higher, increasing
      to $901,248 for the nine months ended March 31, 1999 from $489,207 for the
      nine months ended March 31, 1998, due to the increased number of L-VIS
      Systems built and deployed both domestically and in the international
      market. Offsetting these increased expenses was a decrease in charges
      associated with option and warrant grants which dropped to $21,625 for the
      nine months ended March 31, 1999 from $473,562 for the same prior year
      period.
<PAGE>   15
      Net cash used in investing activities decreased to $1,193,995 for the nine
      months ended March 31, 1999 from $1,612,663 for the nine months ended
      March 31, 1998 as the result of several factors. The total spent on the
      purchase of property and equipment includes purchases of both components
      used in the building of additional L-VIS Systems and the upgrade of
      existing systems to the second generation flex-based L-VIS System. This
      amount decreased to $757,404 for the nine months ended March 31, 1999 from
      $1,427,881 for the nine months ended March 31, 1998, as the upgrades were
      completed in 1998. For the same nine month period, the totals spent on
      purchases of investments and intangibles decreased by $52,000 and $96,191,
      respectively. In addition, the Company is required to make periodic
      payments during fiscal years ending June 30, 1999 and 2000 totalling
      approximately $2,000,000 as payment for certain electronic imaging rights.
      $400,000 of this total was paid during the quarter ended March 31, 1999.

      Net cash provided by financing activities for the nine months ended March
      31, 1999 decreased to $100 from $31,597,036 for the year ago period. The
      cash provided during the nine months ended March 31, 1998 was the result
      of the exercise of warrants issued in connection with a bridge financing
      and the proceeds from the Company's initial public offering of Common
      Stock in December 1997.

      The net decrease in cash and cash equivalents was $6,096,309 for the nine
      months ended March 31, 1999 compared to a net increase of $22,946,094 for
      the nine months ended March 31, 1998 as a direct result of the receipt of
      proceeds from the Company's initial public offering.

      Since inception, the Company has financed its operations from (i) the net
      proceeds of the approximately $19,700,000 from private placements of
      Common Stock, warrants and redeemable preferred stock, (ii) the payment of
      a $2,000,000 licensing fee, (iii) the proceeds of a bridge loan financing
      which closed in October 1997, (iv) the net proceeds of approximately
      $25,050,000 from the initial public offering of its Common Stock in
      December 1997, (v) revenues and license fees relating to use of the L-VIS
      System, and (vi) investment income earned on cash balances and short term
      investments. The Company believes that the net proceeds of its initial
      public offering, and the income earned from the investment of those
      proceeds, will be sufficient to meet its capital requirements for at least
      18 months. Such capital requirements will depend on a number of factors
      including the results of its research and development programs, the
      Company's ability to maintain its current customer base and attract new
      customers to use the L-VIS System, acceptance of the L-VIS System
      technology by rightsholders, technological advances and the status of its
      competitors, and the level of resources the Company is able to allocate to
      the development of greater marketing and sales capabilities. If the
      Company does not generate adequate revenues, there is no assurance that it
      will be able to raise additional capital as necessary to fund its
      operations. The Company would, thus, be forced to substantially reduce the
      scale of its operations.

      Effect of Inflation

      Domestic inflation has not had a significant impact on the Company's sales
      or operating results. However, inflation may have an impact upon business
      in a number of international markets.
<PAGE>   16
      Cautionary Statement on Forward-Looking Statements

      Some of the information in this Quarterly Report, including Management's
      Discussion and Analysis of Financial Condition, contain forward-looking
      statements. Such statements can be identified by the use of
      forward-looking words such as "may," "will," "expect," "anticipate,"
      "estimate," "continue" or other similar words. These statements discuss
      future expectations and projections of results of operations or of
      financial conditions. When considering such forward-looking statements,
      you should keep in mind that certain risks may cause actual results to
      differ from any projections contained in forward-looking statements. These
      risks include:

      -     adverse economic conditions;

      -     intense competition, including entry of new competitors and
            products;

      -     adverse federal, state, local and foreign government regulation;

      -     inadequate capital to operate our business;

      -     unexpected costs and operating deficits;

      -     lower revenues than forecast;

      -     inability to successfully market the L-VIS (TM) System to television
            viewers, advertisers, broadcasters and sporting events rights
            holders;

      -     inability of third party sales forces to sell L-VIS System
            advertising;

      -     contractual restrictions on use of video insertion technology;

      -     risks associated with doing business in international markets;

      -     seasonal fluctuations based upon the game schedules of each sport;

      -     manufacturing inexperience;

      -     challenges to our patent and proprietary technology;

      -     technological obsolescence of the L-VIS System;

      -     inability to upgrade and develop software for use of the L-VIS
            System with new sports and other new uses;

      -     dependence on a sole source of supply for certain hardware
            components;

      -     the possible fluctuation and volatility of our operating results and
            financial condition;

      -     adverse publicity and news coverage;

      -     loss of key employees; and

      -     Year 2000 compliance problems.

      We do not promise to update forward-looking information or any other
      information to reflect actual results or changes in assumptions or other
      factors that could affect those statements.

      Part II Other Information

      Item 2 Changes in Securities and Use of Proceeds

      (c) On April 8, 1999, the Company issued 14,286 shares of its common stock
      to the Sarnoff Corporation (formerly the David Sarnoff Research Center) as
      a royalty payment, for the fiscal quarter ended March 31, 1999, pursuant
      to the terms of a Research Agreement between the Company and the David
      Sarnoff Research Center, dated June 1995, as amended. The issuance of the
      common stock to the Sarnoff Corporation was deemed to be exempt from
      registration under the Securities
<PAGE>   17
      Act by virtue of Section 4(2) and Regulation D as a transaction not
      involving a public offering. The common stock was issued for investment
      only and not for purposes of distribution. A legend to such effect was
      affixed to the stock certificate issued. The Sarnoff Corporation received
      adequate information about the Company.

      (d) The Company commenced an initial public offering of its common stock,
      no par value on December 16, 1997 pursuant to a registration statement on
      Form SB-2 (Registration No. 333-37725) (the "Registration Statement"),
      which was declared effective by the Securities and Exchange Commission on
      December 16, 1997. From the effective date of the Registration Statement
      to March 31, 1999, the approximate amount of net offering proceeds used
      was $3,210,000 for repayment of indebtedness and expenses related thereto,
      $5,393,000 for the manufacture of L-VIS(TM) Systems, $1,713,000 for
      research and development, $1,944,000 for sales and marketing, and
      approximately $2,050,000 for working capital and general corporate
      purposes.

      Item 6 Exhibits and Reports on Form 8-K

      (a)   Exhibits

            Exhibit
            Number      Description
            ------      -----------

            3.1         Restated Certificate of Incorporation (Incorporated by
                        reference to Exhibit 3.1 to the Company's Registration
                        Statement on Form SB-2 (Registration No. 333-37725)
                        which became effective on December 16, 1997).

            3.2         Restated Bylaws, as amended (Incorporated by reference
                        to Exhibit 3.2 to the Company's Quarterly Report on Form
                        10-QSB for the quarter ended December 31, 1998, filed on
                        February 12, 1999.

            10.1*       Binding Letter of Intent between NFL International, a
                        division of NFL Enterprises L.P., and the Company
                        executed on January 6, 1999 (Incorporated by reference
                        to Exhibit 10.2 to the Company's Quarterly Report on
                        Form 10-QSB for the quarter ended December 31, 1998,
                        filed on February 12, 1999).

            10.2*       System License Agreement dated January 19, 1999 between
                        Sasani Limited and the Company (Incorporated by
                        reference to Exhibit 10.3 to the Company's Quarterly
                        Report on Form 10-QSB for the quarter ended December 31,
                        1998, filed on February 12, 1999).

            10.3        Amendment Agreement, dated as of January 1, 1999, by and
                        between the Registrant and Publicidad Virtual S.A. de
                        C.V., amending the License Agreement, dated as of March
                        1, 1994. (Incorporate by reference to Exhibit 10.1 to
                        the Company's Current Report on Form 8-K filed on April
                        4, 1999).
<PAGE>   18
            10.4        Stock Purchase Agreement, dated as of January 1, 1999,
                        by and between the Registrant, Presencia en Medios, S.A.
                        de C.V. and Eduardo Sitt. (Incorporate by reference to
                        Exhibit 10.2 to the Company's Current Report on Form 8-K
                        filed on April 4, 1999).

            27.1        Financial Data Schedule

            ----------
            * Confidential treatment has been granted with respect to a portion
            of this exhibit.

(b)   Reports on Form 8-K

      The Company filed a current report on Form 8-K dated March 3, 1999 which
      reported the terms of an Amendment Agreement dated January 1, 1999 entered
      into with Publicidad Virtual, S.A. de C.V. which amended the terms of the
      License Agreement, dated March 1, 1994, between the parties. Also reported
      were the terms of a Stock Purchase Agreement, dated as of January 1, 1999,
      with Presencia en Medios, S.A. de C.V., Eduardo Sitt and the Company.



Signatures

In accordance with the requirements of the Exchange Act, the registrant caused
this report to be signed on its behalf by the undersigned, thereto duly
authorized,


                                        Princeton Video Image, Inc.


May 17, 1999                            /s/ Dennis P. Wilkinson
- ------------------------                ---------------------------------
         Date                           By: Dennis P. Wilkinson,
                                            President and
                                            Chief Executive Officer

May 17, 1999                            /s/ Lawrence L. Epstein
- ------------------------                ---------------------------------
         Date                           By: Lawrence L. Epstein,
                                            Chief Financial Officer
<PAGE>   19
                                INDEX TO EXHIBITS

Exhibit
Number      Description
- ------      -----------

3.1         Restated Certificate of Incorporation (Incorporated by reference to
            Exhibit 3.1 to the Company's Registration Statement on Form SB-2
            (Registration No. 333-37725) which became effective on December 16,
            1997).

3.2         Restated Bylaws, as amended (Incorporated by reference to Exhibit
            3.2 to the Company's Quarterly Report on Form 10-QSB for the quarter
            ended December 31, 1998, filed on February 12, 1999.

10.1*       Binding Letter of Intent between NFL International, a division of
            NFL Enterprises L.P., and the Company executed on January 6, 1999
            (Incorporated by reference to Exhibit 10.2 to the Company's
            Quarterly Report on Form 10-QSB for the quarter ended December 31,
            1998, filed on February 12, 1999).

10.2*       System License Agreement dated January 19, 1999 between Sasani
            Limited and the Company (Incorporated by reference to Exhibit 10.3
            to the Company's Quarterly Report on Form 10-QSB for the quarter
            ended December 31, 1998, filed on February 12, 1999).

10.3        Amendment agreement, dated as of January 1, 1999, by and between the
            Registrant and Publicidad Virtual S.A. de C.V., amending the License
            Agreement, dated as of March 1, 1994. (Incorporate by reference to
            Exhibit 10.1 to the Company's Current Report on Form 8-K filed on
            April 4, 1999).

10.4        Stock Purchase Agreement, dated as of January 1, 1999, by and
            between the Registrant, Presencia en Medios, S.A. de C.V. and
            Eduardo Sitt. (Incorporate by reference to Exhibit 10.2 to the
            Company's Current Report on Form 8-K filed on April 4, 1999).

27.1        Financial Data Schedule

- ----------
* Confidential treatment has been granted with respect to a portion of this
  exhibit.

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BALANCE
SHEETS, STATEMENTS OF OPERATIONS AND STATEMENTS OF CASH FLOW FILED AS PART OF
PRINCETON VIDEO IMAGE, INC'S QUARTERLY REPORT ON FORM 10-QSB FOR THE QUARTER
ENDED MARCH 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH 
QUARTERLY REPORT ON FORM 10-QSB.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JUN-30-1999
<PERIOD-END>                               MAR-31-1999
<CASH>                                      15,456,318
<SECURITIES>                                   138,000
<RECEIVABLES>                                  171,651
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                            17,596,309
<PP&E>                                       4,943,393
<DEPRECIATION>                               2,538,963
<TOTAL-ASSETS>                              20,682,774
<CURRENT-LIABILITIES>                        3,574,756
<BONDS>                                              0
                          980,642
                                          0
<COMMON>                                        40,917
<OTHER-SE>                                  15,225,863
<TOTAL-LIABILITY-AND-EQUITY>                20,682,774
<SALES>                                              0
<TOTAL-REVENUES>                               796,378
<CGS>                                                0
<TOTAL-COSTS>                                8,366,666
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                            (6,756,254)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (6,756,254)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (6,756,254)
<EPS-PRIMARY>                                   (0.83)
<EPS-DILUTED>                                   (0.83)
        

</TABLE>


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