PRINCETON VIDEO IMAGE INC
8-K, 1999-04-05
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               SECURITIES AND EXCHANGE COMMISSION

                     Washington, D.C. 20549

                 _______________________________

                            FORM 8-K

                         CURRENT REPORT

             PURSUANT TO SECTION 13 or 15(d) OF THE

                 SECURITIES EXCHANGE ACT OF 1934

                  _____________________________


Date of report (Date of earliest event reported)   March 3, 1999
                                                 ----------------

                   PRINCETON VIDEO IMAGE, INC.
- -----------------------------------------------------------------
       (Exact Name of Registrant as Specified in Charter)


       New Jersey           000-23415             22-3062052
- -----------------------------------------------------------------
(State or Other Juris-     (Commission         (I.R.S. Employer
diction of Incorporation)  File Number)       Identification No.)
                                  

                                  
15 Princess Road, Lawrenceville, New Jersey             08648
- -----------------------------------------------------------------
(Address of Principal Executive Offices)              (Zip Code)


Registrant's telephone number, including area code (609) 912-9400
                                                    -------------

- -----------------------------------------------------------------
  (Former Name or Former Address, If Changed Since Last Report)
<PAGE>
Item 5.   Other Events.

     Princeton Video Image, Inc. (the "Registrant") entered into an
Amendment Agreement, dated as of January 1, 1999, with Publicidad
Virtual, S.A. de C.V. ("Publicidad"), which amended the terms of
the License Agreement, dated March 1, 1994, between the parties (as
amended by such Amendment Agreement, the "License Agreement"). 
Pursuant to the License Agreement, Publicidad was granted an
exclusive license to use, market and sub-license the Registrant's
L-VIS System throughout Mexico, Central America, South America and
the Spanish speaking markets in the Caribbean basin and will pay to
the Registrant a royalty on annual net revenues as follows: (i) a
17% royalty on net revenues of up to $3,000,000, (ii) a 25% royalty
on incremental annual net revenues exceeding $3,000,000 and up to
$6,000,000, and (iii) a 20% royalty on incremental annual net
revenues exceeding $6,000,000.  The Registrant also entered into a
Stock Purchase Agreement, dated as of January 1, 1999, with
Presencia en Medios, S.A. de C.V. ("Presencia"), a principal
shareholder of the Registrant, and Eduardo Sitt ("Mr. Sitt"), the
President and a principal shareholder of Presencia and a director
of the Registrant.  In accord with the terms and conditions of such
Stock Purchase Agreement, the Registrant sold its interest in
Publicidad to Presencia and Mr. Sitt for an aggregate purchase
price of $121,000.

Item 7.   Financial Statements, Pro Forma Financial Statements and
          Exhibits.

          (c) Exhibits. The following Exhibits are furnished in
accordance with the provisions of Item 601 of Regulation S-B.

10.1      Amendment Agreement, dated as of January 1, 1999, by
          and between the Registrant and Publicidad Virtual, S.A.
          de C.V., amending the License Agreement, dated as of
          March 1, 1994.
     
10.2      Stock Purchase Agreement, dated as of January 1, 1999,
          by and between the Registrant, Presencia en Medios, S.A.
          de C.V. and Eduardo Sitt.
<PAGE>
<PAGE>
                            SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned hereunto duly authorized.


                              Princeton Video Image, Inc.


                              By: /s/ Lawrence L. Epstein
                                  ------------------------------
                                  Lawrence L. Epstein,
                                  Vice President of Finance
                                  and Chief Financial Officer


Date: March 31, 1999

<PAGE>
<PAGE>
                          EXHIBIT INDEX

Exhibit
  No.     Description of Exhibit
- -------   ----------------------

10.1      Amendment Agreement, dated as of January 1, 1999, by
          and between the Registrant and Publicidad Virtual, S.A.
          de C.V., amending the License Agreement, dated as of
          March 1, 1994.
     
10.2      Stock Purchase Agreement, dated as of January 1, 1999,
          by and between the Registrant, Presencia en Medios, S.A.
          de C.V. and Eduardo Sitt.
<PAGE>

<PAGE>
                       AMENDMENT AGREEMENT

     THIS AMENDMENT AGREEMENT (this "Amendment Agreement") is
entered into as of this 1st day of January 1999 by and between
Princeton Video Image, Inc. (formerly known as Princeton Electronic
Billboard, Inc.), a corporation organized and existing under the
laws of the State of New Jersey ("PVI"), and Publicidad Virtual,
S.A. de C.V., a limited liability corporation organized and
existing under the laws of Mexico ("PUBLICIDAD") (each of PVI and
PUBLICIDAD, a "Party" and collectively, the "Parties").
 
                     PRELIMINARY STATEMENTS

     A.   Pursuant to that certain License Agreement, dated as of
March 1, 1994 (the "License Agreement"), by and between PVI and
PUBLICIDAD, PVI granted PUBLICIDAD an exclusive license to use the
Licensed Technology within the Territory and to operate one or more
Systems in connection therewith or to permit third parties to do
so.

     B.   The Parties now wish to amend the terms of the License
Agreement, upon the terms and conditions set forth in this
Amendment Agreement.

     NOW, THEREFORE, in consideration of mutual covenants and
promises set forth in this Amendment Agreement, the Parties hereby
agree as follows:


1.   AMENDMENT OF LICENSE AGREEMENT.

     The Parties hereby agree to amend the License Agreement as set
forth in this Section 1.

     1.1  Amendment of Section 1.  To provide for new definitions
of terms required under this Amendment Agreement, a  new Section
1.15 is hereby added to the License Agreement, to read in its
entirety as follows:

     "    1.15 "Affiliate" shall mean, with respect to any
     person, another person that controls, is controlled by or
     is under common control with, such first person.  For
     these purposes, "control" shall refer to: (i) the
     possession, directly or indirectly, of the power to
     direct the management or policies of a person, whether
     through the ownership of voting securities, by contract
     or otherwise; or (ii) the ownership, directly or
     indirectly, of at least 50% of the voting securities or
     other ownership interest of a person.  Without limiting
     the generality of the foregoing, PUBLICIDAD acknowledges
     and agrees that Presencia en Medios, S.A. de C.V.,
     Eduardo Sitt, David Sitt and Roberto Sonabend and their
     respective Affiliates and relatives constitute Affiliates
     of PUBLICIDAD, and that any entity that is an Affiliate
     of any of such persons shall also be an Affiliate of
     PUBLICIDAD."

     1.2  Amendment of Section 2.1.1.  To provide for the payment
of royalties by PUBLICIDAD, Section 2.1.1 of the License Agreement
is hereby amended, to read in its entirety as follows:

     "         2.1.1     (a)  In consideration for the License
     Fee, the receipt of which is hereby acknowledged, and
     PUBLICIDAD's obligation to pay royalties under this
     Agreement, subject to the terms and conditions of this
     Agreement, PVI hereby grants to PUBLICIDAD an exclusive,
     perpetual license

<PAGE>

     throughout the Territory, (i) to exploit the Licensed
     Technology through Permitted Uses thereof, directly, and
     by leasing, subleasing, sublicensing or otherwise
     conveying rights to others to exploit the Licensed
     Technology themselves within the Territory; and  (ii) to
     operate as lessee or licensee one or more Systems in
     connection with such exploitation or to cause or permit
     others to do so within the Territory.

     "              (b)  PUBLICIDAD shall pay to PVI a running
     royalty upon all Net Revenues received during each
     calendar year during the term of this Agreement, in
     incremental rates, as follows:

                  Incremental Annual 
  Royalty Tier    Net Revenue Volume      Applicable Royalty Rate

    1st              US$3,000,000                   17%

    2d             > US$3,000,000 but
                     US$6,000,000                   25%

    3rd             >US$6,000,000                   20%

     The incremental annual Net Revenue volumes reflected
     above shall be adjusted, on a pro rata basis, with
     respect to any partial calendar year during the term of
     this Agreement.

     "              (c)  For  purposes of this Section 2.1.1,
     "Net Revenues" shall mean (i) all amounts received by
     PUBLICIDAD in connection with the conduct of its
     business, net of any bona fide and customary agency
     commissions payable by PUBLICIDAD to third parties with
     respect to such amounts, and (ii) all amounts received by
     any Affiliate of PUBLICIDAD in connection with
     exploitation of the Licensed Technology or the operation
     of the System(s) licensed hereunder, net of any bona fide
     and customary agency commissions payable by such
     Affiliate to third parties with respect to such amounts. 
     PUBLICIDAD acknowledges and agrees that fees payable
     pursuant to consulting arrangements with third parties
     shall not constitute bona fide and customary agency
     commissions for purposes of this Agreement.

     "              (d)  For purposes of Section 2.1.1(c), on
     each January 1 during the term of this Agreement
     PUBLICIDAD shall certify to PVI as to whether any Sub-Licensee 
     or User or any party to whom sales commissions are paid is an 
     Affiliate of PUBLICIDAD.

     "              (e)  Without the prior written consent of
     PVI, neither PUBLICIDAD nor any Sub-Licensee or User
     shall accept or solicit any non-monetary consideration in
     connection with the use of the Licensed Technology or
     System(s) other than as would be reflected in Net
     Revenues, except for commercially reasonable use for
     demonstrations to potential advertisers, Sub-Licensees
     and Users.

     "              (f)  All royalty payments due under this
     Agreement shall be paid quarterly, within ten (10) days
     after the end of each calendar quarter, in U.S. Dollars. 
     Each such payment shall be accompanied by a report
     showing, for the subject calendar quarter, all Net
     Revenue received by 

<PAGE>

     PUBLICIDAD and/or its Affiliates during such quarter. 
     PUBLICIDAD shall submit such a report even if no
     royalties are due under this Agreement with respect to
     any quarter.  Each such report shall also set forth the
     Net Revenues, if any, to which Section 2.1.1(h) applies. 
     Royalty payments not paid when due shall bear simple
     interest at the rate of one percent per month until paid.

     "              (g)  (i)  PUBLICIDAD shall pay minimum
     royalties in the amount of US$250,000 for each calendar
     year in which PVI's total gross operating revenues
     (including, without limitation, all royalties payable by
     PUBLICIDAD under this Agreement) are at least
     US$1,000,000.  In order to effect this minimum royalty,
     at the end of the second and fourth calendar quarters of
     each such calendar year PUBLICIDAD shall have paid PVI no
     less than the following minimum royalty amounts:

        At the end of       Cumulative minimum royalties to be paid

         2nd Quarter                   US$125,000
         4th Quarter                   US$250,000

     Within thirty (30) days after PVI's audited financial
     statements with respect to an entire calendar year are
     finalized and made available to PUBLICIDAD, the
     appropriate party shall make any payment or refund, as
     the case may be, that is necessary to effect the intent
     of this Section 2.1.1(g)(i), based on the total gross
     operating revenues reflected in such financial
     statements.

     "                   (ii) The report delivered by
     PUBLICIDAD pursuant to Section 2.1.1(f) with respect to
     the second and fourth calendar quarters of each calendar
     year shall indicate how much of the payment accompanying
     such report is royalties on actual Net Revenues and how
     much is an additional payment made by PUBLICIDAD to reach
     the applicable threshold set forth in Section
     2.1.1(g)(i).  Any such additional payments shall be non-refundable 
     and non-creditable against any other payments
     payable by PUBLICIDAD under this Agreement, except as
     provided in the next succeeding sentence.  If and to the
     extent the total royalties on actual Net Revenues paid or
     payable by PUBLICIDAD with respect to any calendar year
     exceed US$250,000, any additional payment made by
     PUBLICIDAD under this Section 2.1.1(g) shall be
     creditable against such excess royalties.

     "                   (iii)     Notwithstanding the
     foregoing, in the event that any material default of PVI
     under this Agreement renders it impossible for PUBLICIDAD
     to generate Net Revenues in accordance with the terms of
     this Agreement, PUBLICIDAD shall so notify PVI, in
     writing.  Commencing thirty (30) days after the date on
     which PVI receives any such notice, to the extent PVI has
     not remedied such default in  a manner that makes it
     possible for PUBLICIDAD to generate Net Revenues once
     again, PUBLICIDAD's obligation to pay minimum royalties
     under this Section 2.1.1(g) shall be suspended, until PVI
     has so remedied such default.  Furthermore, the aggregate
     minimum royalties payable by PUBLICIDAD with respect to
     any calendar year during which any such suspension occurs
     shall be adjusted appropriately, on a pro rata basis, to
     reflect the duration of such suspension.

<PAGE>

     "              (h)  In the event that PVI, from time to
     time, procures additional rights with respect to
     telecasts in the Territory, PVI shall offer PUBLICIDAD,
     in writing, the right to make electronic insertions into
     such telecasts in the Territory under this Agreement. 
     Such offer shall be accompanied by PVI's proposed terms
     and conditions for such arrangement.  Within the period
     of time specified in such offer (which shall be
     reasonable), PUBLICIDAD shall notify PVI whether
     PUBLICIDAD wishes to obtain such right and, if so,
     whether PUBLICIDAD accepts PVI's proposed terms and
     conditions.  In the event that PUBLICIDAD wishes to
     obtain such right but does not accept PVI's proposed
     terms and conditions, the parties shall negotiate in good
     faith to attempt to agree upon mutually acceptable terms
     and conditions upon which PUBLICIDAD will obtain such
     right, provided that such agreement can be reached within
     a reasonable period of time.  If, after such terms and
     conditions are agreed to, PUBLICIDAD or its Sub-Licensees
     or Users make any such insertions, PUBLICIDAD shall share
     with PVI the Net Revenues generated by such insertions,
     upon such terms and conditions.  Any such payments shall
     be in addition to, and not in lieu of,  the royalties on
     such Net Revenues payable by PUBLICIDAD pursuant to the
     preceding provisions of this Section 2.1.1.

     "              (i)  At any time during January 2001, and
     during every second January thereafter, either party (the
     "initiating party") may notify the other that such party
     wishes to re-negotiate the then current royalty rate
     applicable to the first royalty tier.  Following delivery
     of any such notice the parties shall re-negotiate such
     royalty rate diligently and in good faith for a period of
     at least ninety (90) days.  In the event that, at the end
     of such ninety-day period, the parties shall not have
     agreed upon a new royalty rate, the initiating party,
     upon further notice to the other party, may initiate an
     arbitration pursuant to Section 8.17 for the purpose of
     establishing such new royalty rate.  Unless the parties
     otherwise agree, any new royalty rate established under
     this Section 2.1.1(i): (i) shall be effective retroactive
     to the date of the initiating party's notice requesting
     renegotiation; and (ii) shall be neither greater than
     twenty-five percent (25%) nor less than ten percent
     (10%).  In the event of any adjustment of the first tier
     royalty rate under this Section 2.1.1(i), PUBLICIDAD's
     annual minimum royalty obligation under Section 2.1.1(g)
     automatically shall be adjusted (retroactive to the date
     of the initiating party's notice requesting
     renegotiation) in direct proportion to the increase or
     decrease in the first tier royalty rate."

     "              (j)   All references in this Agreement to
     "dollars" or "$" shall refer to U.S. Dollars.  All
     royalties and payments payable under this Agreement shall
     be calculated, and all payments by PUBLICIDAD under this
     Agreement shall be made, in U.S. Dollars.  For each
     quarter and each currency, payments due shall be
     calculated at the rate of exchange published in The Wall
     Street Journal, Eastern U.S. Edition, for the last
     business day of such quarter.

     "              (k)  During the period of time when
     PUBLICIDAD is obligated to pay royalties or other
     payments under this Agreement, and for two years
     thereafter: (i) PUBLICIDAD shall keep complete and
     accurate records pertaining to all Net Revenues in
     sufficient detail to permit PVI to confirm the accuracy
     of royalty and payment calculations under this Agreement;
     and (ii) at 

<PAGE>

     the request of PVI, PUBLICIDAD shall permit PVI or an
     independent, certified public accountant appointed by
     PVI, at reasonable times during regular office hours and
     upon reasonable notice, to examine such records as may be
     necessary (A) to determine the correctness of any report
     or payment made under this Agreement, or (B) to obtain
     information as to the royalties and other payments
     payable for any period in the case of PUBLICIDAD's
     failure to report or pay pursuant to this Agreement. 
     Results of any such examination shall be made available
     to both parties.

     "              (l)  PVI shall bear the full cost of the
     performance of any such audit, unless such audit
     discloses that the royalty and other payments actually
     made by PUBLICIDAD were less than 95% of the amount that
     should have been paid with respect to the period in
     question.  In such case, PUBLICIDAD shall bear the full
     cost of the performance of such audit.

     "              (m)  In the event that PUBLICIDAD is
     required to withhold any tax to the tax or revenue
     authorities in any country in the Territory in connection
     with any payment to PVI due to the laws of such country,
     such amount shall be deducted from the royalty or other
     payment to be made by PUBLICIDAD, and PUBLICIDAD shall
     notify PVI and promptly furnish PVI with copies of any
     tax certificate or other documentation evidencing such
     withholding.  Each party agrees to cooperate with the
     other party in claiming exemptions from such deductions
     or withholdings under any agreement or treaty from time
     to time in effect."

     1.3  Amendment of Section 2.1.4.

          (a)  In order to clarify the intent of the parties,
Section 2.1.4 of the License Agreement is hereby amended by adding
the words "infringe upon or otherwise" immediately after the words
"in any manner which would", in the second sentence.

          (b)  In order to clarify the means by which international
telecast revenue will be shared under the License Agreement,
Section 2.1.4 of the License Agreement is hereby amended by adding
the words ", PVI and/or the relevant Copyright Controller (or
similar such person)" immediately after the words "with the
relevant Other Licensee(s)" in the third sentence.

     1.4  Clarification of Sections 2.2, 2.7.  PVI agrees that,
effective as of the date hereof, it shall diligently perform its
obligations under Sections 2.2 and 2.7 of the License Agreement. 
In addition, PVI's support obligations under Section 2.2 shall
include the obligation to provide spare parts for the Systems, when
reasonably available, at PUBLICIDAD's sole cost and expense.

     1.5  Amendment of Section 3.3.1.  In order to provide for
indemnification in lieu of insurance, Section 3.3.1 of the License
Agreement is hereby amended by adding the following at the end
thereof":

     "Upon PUBLICIDAD's request, PVI may, in its sole
     discretion, accept contractual indemnification from a
     third party(ies) acceptable to PVI in lieu of any
     insurance coverage otherwise required to be carried by
     any Sub-Licensee or User, in whole or in part."

<PAGE>

     1.6   New Section 3.3.6.  To reflect the Parties' additional
agreement, a new Section 3.3.6 is hereby added to the License
Agreement, to read in its entirety as follows:

     "         3.3.6     PUBLICIDAD covenants that, during the
     term of this Agreement, PUBLICIDAD shall not , without
     PVI's prior written consent, engage in any business other
     than the exploitation in the Territory of the Licensed
     Technology and related business activities."

     1.7  New Section 3.3.7.  To reflect the Parties' additional
agreement, a new Section 3.3.7 is hereby added to the License
Agreement, to read in its entirety as follows:

     "         3.3.7     PUBLICIDAD covenants that, during the
     term of this Agreement (except as permitted under this
     Agreement in the Licensed Territory) and for a period of
     one (1) year thereafter, PUBLICIDAD and its Affiliates
     shall not, without the consent of PVI (which shall not be
     unreasonably withheld or delayed), individually or
     collectively, directly or indirectly, in any capacity,
     way or manner, be or become interested in or associated
     with any person, firm or business that designs, markets
     or sells, anywhere in the world, products or services
     that directly compete with PVI's exploitation of the
     Licensed Technology, including products and services
     making use of the Licensed Technology then offered by PVI
     or which PVI has announced its plan or intention to
     offer.  If the restrictions set forth in this Section
     3.3.7 shall be found to be unenforceable by reason of the
     extent, duration or scope thereof or otherwise, then the
     court or arbitrator, as the case may be, that makes such
     determination shall reduce such extent, duration, scope
     or other provisions of this Section 3.3.7 in order to
     render them enforceable, and such reduced restrictions
     shall then be enforceable in the manner contemplated in
     this Section 3.3.7.  In the event of any material breach
     of the terms of this Section 3.3.7, PVI shall have the
     right to enforce the provisions hereof by seeking
     injunctive or other relief in any court, and neither this
     Agreement nor pursuit of injunctive relief in any court
     shall in any way limit the remedies at law or in equity
     otherwise available to PVI."

     1.8  Amendment of Section 3.4.1.  To afford PVI flexibility in
licensing the Licensed Technology to Other Licensees outside the
Territory, Section 3.4.1 of the License Agreement is hereby
amended, to read in its entirety as follows:

     "         3.4.1     PVI covenants that, in connection
     with every agreement that PVI enters into with any other
     person or entity regarding the licensing, sublicensing or
     other conferral of any rights upon such person or entity
     to exploit the Licensed Technology and the use of Systems
     anywhere else in the world outside the Territory, PVI
     shall make adequate and equitable provision or
     arrangement for the sharing with PUBLICIDAD and/or the
     relevant Sub-Licensee(s) of revenue generated by such
     person or entity in connection with electronic images,
     inserted via the Licensed Technology, that are seen in
     the Territory."

     1.9  Amendment of Section 7.1.  To clarify the intention of
the parties, Section 7.1 of the License Agreement is hereby
amended, to read in its entirety as follows:

<PAGE>

     "    7.1  Term.  It is contemplated by the parties that
     the license granted by this Agreement is perpetual and
     shall remain in effect with respect to the Know-How after
     the expiration of the last to expire of the Licensed
     Patents necessary for the use, lease, sublicense or other
     transfer of rights to use the Products in the Territory. 
     This Agreement shall commence as of the date of this
     Agreement and, unless sooner terminated as provided under
     this Article 7, shall terminate only upon the mutual
     agreement of the parties."

     1.10 Amendment of Section 7.5.  To provide for certain of the
new or amended Sections of the License Agreement to survive
termination of the License Agreement, Section 7.5 of the License
Agreement is hereby amended, to read in its entirety as follows:

     "    7.5  SURVIVING RIGHTS.  Termination of this
     Agreement shall not affect the obligations of any party
     that shall have accrued as of the time of such
     termination.  Further, the parties' obligations under
     Articles 5 and 6 and Sections 2.1.1(f)-(m), 2.4, 2.5,
     3.3.2, 3.3.7, 4.2, 7.4, 8.3, 8.4, 8.12, 8.13 and 8.17
     shall survive any termination of this Agreement."

     1.11 New Section 8.17.  To provide for the use of arbitration
in the event of a dispute between the Parties, a new Section 8.17
is hereby added to the License Agreement, to read in its entirety
as follows:

     "    8.17 ARBITRATION.  Any dispute arising out of or
     relating to any provisions of this Agreement, or the
     parties' performance of their respective obligations
     hereunder, that cannot be resolved by the parties shall
     be settled by means of binding arbitration under the then
     current commercial arbitration rules of the American
     Arbitration Association, which shall be conducted by a
     panel of three (3) arbitrators appointed in accordance
     with such rules.  Any such arbitration shall be designed
     to conclude within four (4) months of the commencement
     thereof, shall be held at a mutually agreeable location
     (or, if the parties cannot agree, in New York City) and
     shall be conducted in the English language. 
     Notwithstanding any other provision of this Agreement, in
     connection with any arbitration concerning Section
     2.1.1(i), the arbitration panel shall have no authority
     to make any determination regarding the existence of an
     event of default or whether this Agreement may be
     terminated.  All of the reasonable fees and expenses
     associated with any such arbitration incurred by both
     parties shall be borne by the party that does not prevail
     in such arbitration, as determined by the arbitrators."


2.   MISCELLANEOUS.

     2.1  Effective Date.  This Amendment Agreement shall be
effective as of the date hereof.

     2.2  Capitalized Terms.  All capitalized terms not otherwise
defined in this Amendment Agreement shall have the respective
meanings assigned thereto in the License Agreement.

     2.3  Limited Waiver.  Each party (a "waiving party") hereby
waives its rights with respect to any Event of Default, Material
Event of Default or other breach under the Agreement 

<PAGE>

of the other party that the waiving party either has knowledge of,
or has reason to have knowledge of, as of the date of this
Amendment Agreement; provided, however, that no waiver of any
previous Event of Default, Material Event of Default or other
breach under this Section 2.3 shall be, or shall be construed as, a
waiver thereof for the future or of any subsequent occurrence
thereof.

     2.4  Continuing Effect of License Agreement.  Except as
amended herein, in all other respects the License Agreement shall
remain in full force and effect and be unaffected by this Amendment
Agreement.

                            * * *

PAGE
<PAGE>
     IN WITNESS WHEREOF, each of the Parties has caused this
Amendment Agreement to be executed on March 3, 1999 to be effective
as of the date first written above.

                                   PRINCETON VIDEO IMAGE, INC.


                                   By: /s/ Lawrence Epstein
                                       -----------------------
                                   Name: Lawrence Epstein
                                         ---------------------
                                   Title: VP/CFO
                                          --------------------
                                   

                                   PUBLICIDAD VIRTUAL, S.A. DE C.V.


                                   By: /s/ Eduardo Sitt
                                       -----------------------
                                   Name: Eduardo Sitt
                                         ---------------------
                                   Title: President
                                          --------------------

<PAGE>
                     STOCK PURCHASE AGREEMENT

     THIS STOCK PURCHASE AGREEMENT (this "Agreement") is entered into
as of this 1st day of January 1999 by and between Princeton Video
Image, Inc., a corporation organized and existing under the laws of
the State of New Jersey ("PVI"), and Presencia en Medios, S.A. de
C.V., a limited liability corporation organized and existing under
the laws of Mexico ("PRESENCIA"), and Eduardo Sitt, an individual
residing in Mexico ("MR. SITT") (PRESENCIA and MR. SITT collectively,
the "PURCHASERS") (each of PVI, PRESENCIA and MR. SITT, a "Party" and
collectively, the "Parties").

                      PRELIMINARY STATEMENTS

     A.   As evidenced by the certificate of incorporation of
Publicidad Virtual, S.A. de C.V., a limited liability corporation
organized and existing under the laws of Mexico (the "ISSUER"), dated
February 21, 1994, and other books and records of the ISSUER, PVI has
acquired and currently holds 2,500 shares (the "Shares") of the
capital stock, first series, of the ISSUER, which Shares represent a
50% interest in the ISSUER.

     B.   The PURCHASERS wish to purchase the Shares from PVI, and
PVI wishes to sell the Shares to the PURCHASERS, upon the terms and
conditions set forth in this Agreement.

     NOW, THEREFORE, in consideration of mutual covenants and
promises set forth in this Agreement, the Parties hereby agree as
follows:

     1.   PURCHASE AND SALE OF SHARES.  Upon the execution of this
Agreement: (i) PVI shall tender to PRESENCIA a fully executed stock
power, in form and substance reasonably acceptable to PRESENCIA,
authorizing the ISSUER to transfer upon its books and records 2,499
of the Shares to PRESENCIA; (ii) PVI shall tender to MR. SITT a fully
executed stock power, in form and substance reasonably acceptable to
MR. SITT, authorizing the ISSUER to transfer upon its books and
records one of the Shares to MR. SITT; and (iii) as payment in full
for the Shares, the PURCHASERS shall tender to PVI, via a certified
check drawn upon a U.S. bank or a wire transfer of immediately
available funds to an account designated by PVI in writing, the sum
of US$121,000, net of any required tax withholdings, together with a
certificate signed by the PURCHASERS evidencing the calculation of
such withholding and a certificate issued by the appropriate revenue
authority(ies) evidencing its receipt of the amount withheld.  In the
event that any portion of the amount withheld is later refunded or
otherwise returned, the PURCHASERS shall immediately pay over, or
cause to be paid over, such amount to PVI.  From and after the
respective parties' tender of such instruments and such sums, the
PURCHASERS shall be deemed to have purchased the Shares in their
entirety and, as among the Parties, shall be deemed to be the holders
thereof.  For all purposes, including tax and accounting purposes,
the Parties shall treat such purchase and sale as being effective as
of the date hereof.

     2.   PURCHASERS' REPRESENTATIONS AND WARRANTIES. Each of the
PURCHASERS hereby represents and warrants to PVI as follows: 

          (a)  MR. SITT, who is a director and officer of PRESENCIA,
has had and continues to have access to the ISSUER's books and
records and other information concerning the ISSUER and its
operations, and, in connection with the purchase of the Share(s)
hereunder, such PURCHASER has relied on this knowledge of the ISSUER,
in addition to the other sources of information set forth in this
Section 2;

<PAGE>

          (b)  All material documents, records and books pertaining
to the investment made hereunder have, on request, been made
available to such PURCHASER and such PURCHASER's advisors; 

          (c)  The ISSUER has made available to such PURCHASER and
such PURCHASER's representatives the opportunity to ask questions of,
and receive answers from, the ISSUER concerning the ISSUER's business
and financial affairs and to obtain any additional information, to
the extent that the ISSUER possesses such information, or can acquire
it without unreasonable effort or expense, necessary to verify the
accuracy of the information given to such PURCHASER or otherwise to
make an informed investment decision; and

          (d)  PURCHASERS have made all payments, filed all documents
and taken all other actions necessary to cause the transaction
contemplated by the Agreement to comply with all applicable taxation
and withholding laws, rules and regulations of any jurisdiction
outside the United States, and/or shall do so promptly after the
execution of this Agreement.

All of the foregoing representations and warranties shall survive the
delivery of this Agreement and the purchase of the Shares by the
PURCHASERS.

     3.   INDEMNIFICATION.  Each of the PURCHASERS, jointly and
severally, shall indemnify, defend and hold harmless PVI from and
against any and all claims, actions, losses, costs, expenses, damages
and liabilities (including, without limitation, court costs and
attorneys' fees) arising out of or due to: (i)  a breach by a
PURCHASER of any of the representations and warranties made in
Section 2; or (ii) any Party's failure to comply with all applicable
laws of any jurisdiction outside the United States in connection with
the transaction contemplated by this Agreement.

     4.   FURTHER ACTS.  From and after the date of this Agreement,
each Party, acting with the advice of its counsel and accountants,
shall execute all documents and undertake all other acts reasonably
requested by the other Party in order to effect the intent of this
Agreement.

     5.   SPECIFIC PERFORMANCE.  Each Party agrees that a failure by
any Party to perform its obligations under this Agreement shall
result in irreparable damage and that specific performance of such
obligations may be obtained without the posting of any bond or other
security.

     6.   MISCELLANEOUS.  This Agreement shall be binding upon and
inure to the benefit of the Parties and their respective successors
and assigns.  Nothing in this Agreement, express or implied, is
intended to, or shall confer upon, any third party any legal or
equitable right, benefit or remedy of any nature whatsoever.  This
Agreement shall not be amended except by a writing executed by all of
the Parties.  This Agreement constitutes the entire agreement of the
Parties with respect to the subject matter hereof.  This Agreement
shall be construed as if it were an agreement between parties located
in the State of New Jersey and were to be performed entirely within
the State of New Jersey.  This Agreement may be signed in two or more
counterparts, each of which shall be deemed an original but all of
which together will constitute one and the same instrument.

                             * * *

                               2

PAGE
<PAGE>
     IN WITNESS WHEREOF, each of the Parties has caused this Stock
Purchase Agreement to be executed on March 3, 1999 to be effective as
of the date first written above.

                                   PRINCETON VIDEO IMAGE, INC.


                                   By: /s/ Lawrence Epstein
                                       -----------------------
                                   Name: Lawrence Epstein
                                         ---------------------
                                   Title: VP/CFO
                                          --------------------
                                   

                                   PRESENCIA EN MEDIOS, S.A. DE C.V.


                                   By: /s/ Eduardo Sitt
                                       -----------------------
                                   Name: Eduardo Sitt
                                         ---------------------
                                   Title: President
                                          --------------------


                                   /s/ Eduardo Sitt
                                   ---------------------------
                                   Eduardo Sitt


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