POTTERS FINANCIAL CORP
DEF 14A, 1998-03-13
SAVINGS INSTITUTIONS, NOT FEDERALLY CHARTERED
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<PAGE>   1
 
================================================================================
 
                                  SCHEDULE 14A
                                   (RULE 14a)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  [X]
 
Filed by a Party other than the Registrant  [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
[ ]  Preliminary Proxy Statement                [ ]  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                         POTTERS FINANCIAL CORPORATION
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1) Title of each class of securities to which transaction applies: .......
 
     (2) Aggregate number of securities to which transaction applies: ..........
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined): ............
 
     (4) Proposed maximum aggregate value of transaction: ......................
 
     (5) Total fee paid: .......................................................
 
[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1) Amount Previously Paid: ...............................................
 
     (2) Form, Schedule or Registration Statement No.: .........................
 
     (3) Filing Party: .........................................................
 
     (4) Date Filed: ...........................................................
 
================================================================================
<PAGE>   2
                          POTTERS FINANCIAL CORPORATION
                                  519 BROADWAY
                           EAST LIVERPOOL, OHIO 43920
                                 (330) 385-0770


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS


     Notice is hereby given that the 1998 Annual Meeting of the Shareholders of
Potters Financial Corporation ("PFC") will be held at the East Liverpool High
School Alumni Association Clock Tower and Museum, 216 East Fourth Street, East
Liverpool, Ohio, on April 23, 1998, at 10:00 a.m. (the "Annual Meeting"), for
the following purposes, all of which are more completely set forth in the
accompanying Proxy Statement:

1. To re-elect three directors of PFC for terms expiring in 2000;

2. To approve the Potters Financial Corporation 1998 Stock Option and Incentive
   Plan, a copy of which is attached hereto as Exhibit A;

3. To ratify the selection of Crowe, Chizek and Company LLP as the auditors of
   PFC for the current fiscal year; and

4. To transact such other business as may properly come before the Annual
   Meeting or any adjournments thereof.

     Only shareholders of PFC of record at the close of business on February 27,
1998, will be entitled to receive notice of and to vote at the Annual Meeting
and at any adjournments thereof. Whether or not you expect to attend the Annual
Meeting, we urge you to consider the accompanying Proxy Statement carefully and
to SIGN, DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES MAY BE
VOTED IN ACCORDANCE WITH YOUR WISHES AND THE PRESENCE OF A QUORUM MAY BE ASSURED
AT THE ANNUAL MEETING. The giving of a Proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.



                                         By Order of the Board of Directors





East Liverpool, Ohio                     Anne S. Myers, Secretary
March 13, 1998



<PAGE>   3



                          POTTERS FINANCIAL CORPORATION
                                  519 BROADWAY
                           EAST LIVERPOOL, OHIO 43920
                                 (330) 385-0770

                                 PROXY STATEMENT

                                     PROXIES

     The enclosed proxy (the "Proxy") is being solicited by the Board of
Directors of Potters Financial Corporation, an Ohio corporation ("PFC"), for use
at the 1998 Annual Meeting of Shareholders of PFC to be held at the East
Liverpool High School Alumni Association Clock Tower and Museum, 216 East Fourth
Street, East Liverpool, Ohio, on April 23, 1998, at 10:00 a.m. (the "Annual
Meeting"). Without affecting any vote previously taken, the Proxy may be revoked
by a shareholder through the execution of a later dated proxy which is received
by PFC before the Proxy is exercised or by giving notice of revocation to PFC in
writing or in open meeting before the Proxy is exercised. Any such later dated
Proxy or written notice of revocation shall be delivered to Potters Financial
Corporation, 519 Broadway, East Liverpool, Ohio 43920, Attention: Anne S. Myers,
Secretary. Attendance at the Annual Meeting, will not, of itself, revoke a
Proxy.

     Each properly executed Proxy received prior to the Annual Meeting and not
revoked will be voted as specified thereon or, in the absence of specific
instructions to the contrary, will be voted:

     FOR the election of Arthur T. Doak, Timothy M. O'Hara and Peter D. Visnic
     as directors of PFC for terms expiring in 2000;

     FOR the approval of the Potters Financial Corporation 1998 Stock Option and
     Incentive Plan (the "1998 Stock Option Plan"), a copy of which is attached
     hereto as Exhibit "A"; and

     FOR the ratification of the selection of Crowe, Chizek and Company LLP
     ("Crowe Chizek") as the auditors of PFC for the current fiscal year.

     The cost of soliciting Proxies will be assumed by PFC. Proxies may be
solicited by the directors, officers and other employees of PFC and The Potters
Savings and Loan Company, the wholly owned subsidiary of PFC ("Potters"), in
person or by telephone, telecopy, telegraph or mail only for use at the Annual
Meeting. PFC has retained D. F. King and Co., a professional proxy solicitation
firm, to assist in the solicitation of proxies. Such firm will be paid a fee of
approximately $4,500 and reimbursement for out-of-pocket expenses. Proxies
solicited in connection with the Annual Meeting will not be used for any other
meeting.

         Only shareholders of record as of the close of business on February 27,
1998 (the "Voting Record Date"), are entitled to vote at the Annual Meeting and
will be entitled to cast one vote for each common share owned. PFC's records
disclose that, as of the Voting Record Date, there were 976,436 common shares of
PFC outstanding and entitled to be cast at the Annual Meeting.

     This Proxy Statement is first being mailed to shareholders of PFC on or
about March 13, 1998.


<PAGE>   4




                                  VOTE REQUIRED

ELECTION OF DIRECTORS

     Under Ohio law and PFC's Code of Regulations (the "Regulations"), the three
nominees receiving the greatest number of votes will be elected as directors.
Each shareholder will be entitled to cast one vote for each share owned. Shares
as to which the authority to vote is withheld and shares held by a nominee for a
beneficial owner that are represented in person or by proxy at the Annual
Meeting but not voted with respect to the election of directors ("Non-votes")
are not counted toward the election of directors or toward the election of the
individual nominees specified in the enclosed Proxy. If the enclosed Proxy is
signed and dated by the shareholder but no vote is specified thereon, the shares
held by such shareholder will be voted FOR the reelection of the three nominees.

APPROVAL OF THE 1998 STOCK OPTION PLAN

     The affirmative vote of the holders of at least a majority of the shares of
PFC represented in person or by proxy at the Annual Meeting is necessary to
approve the 1998 Stock Option Plan. Abstentions and non-votes will have the same
effect as a vote against the approval of the 1998 Stock Option Plan. If,
however, shares are represented at the Annual Meeting by a shareholder who
signed and dated a proxy in the form of the enclosed Proxy but did not vote on
the approval of the 1998 Stock Option Plan by marking the appropriate block on
the Proxy, such shares will be voted FOR the adoption of the 1998 Stock Option
Plan and will not be considered Non-votes.

RATIFICATION OF SELECTION OF AUDITORS

     The affirmative vote of the holders of a majority of the shares of PFC
represented in person or by proxy at the Annual Meeting is necessary to ratify
the selection of Crowe Chizek as the auditors of PFC for the current fiscal
year. The effect of an abstention or Non-vote is the same as a vote against the
approval of such ratification. If, however, a shareholder has signed and dated a
proxy in the form of the enclosed Proxy but no vote is specified thereon, the
shares held by such shareholder will be voted FOR the ratification of the
selection of Crowe Chizek as auditors.

                   VOTING SECURITIES AND OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information with respect to the only
persons known to PFC to own beneficially more than five percent of the
outstanding common shares of PFC as of February 27, 1998:

<TABLE>
<CAPTION>
                                                  Amount and Nature of                      Percent of
Name and Address                                  Beneficial Ownership                  Shares Outstanding
- ----------------                                  --------------------                  ------------------
<S>                                                     <C>                                    <C>
Towle & Co.                                             75,600(1)                              7.74%
1714 Deertracks Trail
St. Louis, MO 63131

Jeffrey L. Gendell                                      97,200(2)                              9.95%
200 Park Avenue, Suite 3900
New York, NY 10166

Wm. Gaylord Billingsley                                 50,690(3)                              5.19%
P.O. Box  2108
1110 Dairy Lane
East Liverpool, OH 43920
</TABLE>

- -----------------------
(Footnotes on next page)


<PAGE>   5

(1)  Consists of 27,600 shares over which Towle & Co. has sole voting and
     dispositive power and 48,000 shares over which Towle & Co. has shared
     dispositive power.

(2)  Consists of 50,200 shares over which Mr. Gendell has sole voting and
     dispositive power and 47,000 shares over which Mr. Gendell has shared
     voting and dispositive power.

(3)  Consists of 48,350 shares with respect to which Mr. Billingsley has sole
     voting and dispositive power; 340 shares awarded, but not yet earned, under
     The Potters Savings and Loan Company Recognition and Retention Plan and
     Trust (the "RRP") with respect to which he has voting but not dispositive
     power; and 2,000 shares over which Mr. Billingsley has shared voting and
     investment power with his wife.

     The following table sets forth certain information with respect to the
number of common shares of PFC beneficially owned by each director of PFC and by
all directors and executive officers of PFC as a group as of February 27, 1998:

<TABLE>
<CAPTION>
                                                  Amount and Nature of                      Percent of
Name and Address(1)                              Beneficial Ownership(2)                Shares Outstanding
- -------------------                              -----------------------                ------------------
<S>                                                      <C>                               <C>
Edward L. Baumgardner                                    14,222(3)                         1.44%
Wm. Gaylord Billingsley                                  50,690(4)                         5.19%
Arthur  T. Doak                                          33,282(5)                         3.38%
William L. Miller                                        30,690(6)                         3.11%
Timothy M. O'Hara                                        14,690(6)                         1.49%
Peter D. Visnic                                          41,330(7)                         4.23%
Suzanne B. Fitzgerald                                       800                            0.08%
All directors and executive officers
 as a group (9 persons)                                 187,368(8)                        18.31%
</TABLE>

- ----------------
(1)  Each of the persons listed in this table may be contacted at the address of
     PFC, 519 Broadway, East Liverpool, Ohio 43920.

(2)  Each person has sole voting power and dispositive power unless otherwise
     indicated. Each director's number of shares, except Mr. Baumgardner's and
     Ms. Fitzgerald's, includes 340 shares awarded but not yet earned under the
     RRP, with respect to which the director has voting power but not
     dispositive power.

(3)  Includes 12,000 shares that may be acquired pursuant to options granted
     under The Potters Savings and Loan Company Stock Option Plan (the "Potters
     Plan"); 2,070 shares over which Mr. Baumgardner has shared voting power as
     a co-trustee of The Potters Savings and Loan Company 401(k) Retirement
     Savings Plan (the "401(k) Plan"); and 152 shares allocated under The
     Potters Savings and Loan Company's Employee Stock Ownership Plan (the
     "ESOP"), over which Mr. Baumgardner has voting but not dispositive power.

(4)  Includes 2,000 shares over which Mr. Billingsley has shared voting and
     investment power with his wife.

(5)  Includes 8,992 shares which may be acquired pursuant to options granted
     under the Potters Plan; 14,592 shares not yet awarded under the RRP, over
     which Mr. Doak, as co-trustee of the RRP, has shared voting power; and
     8,000 shares over which Mr. Doak has shared voting and investment power
     with his wife.

(6)  Includes 8,992 shares which may be acquired pursuant to options granted
     under the Potters Plan.

(7)  Includes 14,592 shares not yet awarded under the RRP, over which Mr.
     Visnic, as co-trustee of the RRP, has shared voting power.

(8)  Includes 46,888 shares which may be acquired pursuant to options granted
     under the Potters Plan.



                                       3
<PAGE>   6



                                  PROPOSAL ONE

                              ELECTION OF DIRECTORS

     The Regulations provide for a Board of Directors consisting of seven
persons. Each of the directors of PFC is also a director of Potters.

     In accordance with Section 2.03 of the Regulations, nominees for election
as directors may be proposed only by directors or by any shareholder entitled to
vote for the election of directors if such shareholder has submitted a written
notice of a proposed nomination to the Secretary of PFC by the close of business
on the fourteenth calendar day preceding the annual meeting of shareholders.
Each such written notice of a proposed director nominee must state the name,
age, business or residence address of the nominee, the principal occupation or
employment of the nominee, the number of common shares of PFC owned either
beneficially and/or of record by each such nominee and the length of time such
shares have been so owned.

     The Board of Directors proposes the re-election of the following persons to
serve until the Annual Meeting of Shareholders in 2000 and until their
successors are duly elected or until their earlier resignation, removal from
office or death:

<TABLE>
<CAPTION>
                                                                             Director          Director of
Name                         Age(1)             Position Held                 Since           Potters Since
- ----                         ------             -------------                 -----           -------------
<S>                            <C>              <C>                        <C>                   <C>
Arthur T. Doak                 49                Director                  1995(2)               1990

Timothy M. O'Hara              48                Director                  1995(2)               1988

Peter D. Visnic                51                Director                  1995(2)               1992
</TABLE>

- --------------

(1)  As of February 27, 1998.

(2)  Messrs. Doak, O'Hara and Visnic became directors of PFC in connection with
     the 1996 reorganization of Potters into a wholly owned subsidiary of PFC
     and the extinguishment and cancellation of Potters common shares in
     exchange for PFC common shares (the "Reorganization").

     The following directors will continue to serve as directors after the
Annual Meeting for the terms indicated:

<TABLE>
<CAPTION>
                                                                  Director        Director of      Term
Name                           Age(1)     Position(s)Held         Since           Potter Since     Expires
- ----                           ------     ---------------         -----           ------------     -------
<S>                              <C>     <C>                     <C>             <C>              <C>
William L. Miller                57       Chairman of the         1995(2)         1982             1999
                                          Board & Director
Edward L. Baumgardner            54       Chief Executive         1995(2)         1995             1999
                                          Officer, President
                                          & Director
Wm. Gaylord Billingsley          67       Director                1995(2)         1972             1999
Suzanne B. Fitzgerald            59       Director                1997            1997             1999
</TABLE>


- -----------

(Footnotes on next page)



                                       4
<PAGE>   7


(1)  As of February 27, 1998.

(2)  Messrs. Miller, Baumgardner and Billingsley became directors of PFC in
     connection with the Reorganization.

     MR. BAUMGARDNER has been the Chief Executive Officer, President and a
Director of Potters since February 1995. From August 1984 to October 1992, Mr.
Baumgardner was the President of Citizens Loan & Building Company of Lima, Ohio
("Citizens"). After Citizens merged into AmeriCom, Mr. Baumgardner served as the
President of American Community Bank, N.A. ("AmeriCom"), from November 1992 to
January 1995.

     MR. BILLINGSLEY is retired from Billingsley, Inc., an Ohio corporation
which operated a supermarket in East Liverpool from 1955 to 1991.

     MR. DOAK has been President of The Milligan Hardware & Supply Company in
East Liverpool since 1985.

     MR. MILLER has served as the Chairman of the Board of Potters since
September 1991. Since 1983, Mr. Miller has been the President and Chairman of
the Board of MVP Enterprises, Inc., a nursing home provider in East Liverpool.
In addition, Mr. Miller has been a partner in Miller & Stacey, an independent
public accounting firm, since 1977.

     MR. O'HARA has been the Vice President of Operations of W.C. Bunting Co.,
Inc., a supplier of decorative pottery in East Liverpool, since 1975.

     MR. VISNIC has been the Vice President, the Licensed Administrator and a
director of MVP Enterprises, Inc. since 1983. From 1977 through 1992, Mr. Visnic
was a partner in Crable, Miller & Visnic, the predecessor of Miller & Stacey.

     Ms. FITZGERALD has served as Dean of the East Liverpool Campus Kent State
University since 1987. Prior to 1987, Ms. Fitzgerald, a registered nurse, served
three years as Director of the Nursing Program at that Campus.

MEETINGS OF DIRECTORS

     PFC was incorporated under Ohio law in August 1995. The Board of Directors
of PFC met 13 times for regularly scheduled and special meetings during the
fiscal year ended December 31, 1997, and took action in writing without a
meeting twice. No director, while a director, attended fewer than 75% of the
aggregate of such meetings and all meetings of the committees of which such
director was a member.

     Each director of PFC is also a director of Potters. The Board of Directors
of Potters met 14 times for regularly scheduled and special meetings during the
fiscal year ended December 31, 1997, and took action in writing without a
meeting twice. No director, while a director, attended fewer than 75% of the
aggregate of such meetings and all meetings of the committees of which such
director was a member.

COMMITTEES OF DIRECTORS

     The Board of Directors of PFC has an Audit Committee, an ESOP Committee and
a Stock Option Committee. PFC's Board of Directors has no nominating committee
or compensation committee.

     The Audit Committee, which was created in March 1996 and consists of
Messrs. Visnic, Billingsley and Doak, is responsible for reviewing PFC's
financial statements. Although the Audit Committee of PFC held no meetings
during 1997, the members of such Audit Committee met twice during 1997 as a
committee of Potters.



                                       5
<PAGE>   8


     The ESOP Committee administers the ESOP and presently is comprised of
Messrs. Miller and Billingsley and Ms. Fitzgerald. There was one meeting of the
ESOP Committee held during the fiscal year ended December 31, 1997.

     The Stock Option Committee is responsible for administering the Potters
Plan and the 1998 Stock Option Plan, including interpreting the plans and
awarding options pursuant to their terms. Its members are Messrs. Miller, Doak
and O'Hara. The Stock Option Committee met three times during 1997.

                               EXECUTIVE OFFICERS

     In addition to Mr. Baumgardner, the following persons are executive
officers of PFC and Potters and hold the designated positions:

<TABLE>
<CAPTION>
Name                                Age(1)                    Position(s) Held
- ----                                ------                    ----------------
<S>                                  <C>            <C>
Anne S. Myers                        45              Vice President, Secretary and Chief
                                                     Operating/Financial Officer of PFC and Potters

Albert E. Sampson                    53              Vice President of PFC and Potters and
                                                     Chief Lending Officer of Potters
</TABLE>

- -----------

(1)  As of February 27, 1998

     Ms. Myers has served as Vice President and Chief Operating Officer of
Potters since July 1992 and as Secretary of PFC and Potters since October 1996.
Ms. Myers became Vice President and Chief Operating Officer of PFC in connection
with the Reorganization. In March 1997, Ms. Myers was named Chief Financial
Officer of PFC and Potters.

     Mr. Sampson has served as Vice President and Chief Lending Officer of
Potters since July 1996. From 1992 through July 1996, Mr. Sampson served as Vice
President of Lending of Home Federal Bank in Hamilton, Ohio.

                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

DIRECTOR COMPENSATION

     PFC does not pay fees to directors. Each non-employee director of Potters
receives a fee of $4,000 per year for service as a director of Potters and an
additional $325 for each meeting of the full Board of Directors and $175 for
each committee meeting attended by the director. The Chairman of the Board
receives an additional annual fee of $4,000 and an additional $650 for each
meeting of the full Board of Directors attended but receives no fees for his
attendance at committee meetings.



                                       6
<PAGE>   9



EXECUTIVE COMPENSATION

     The following table presents certain information regarding compensation
received by Edward L. Baumgardner, the President and Chief Executive Officer of
PFC and Potters, for the fiscal year ended December 31, 1997. Mr. Baumgardner
received the compensation included in the following table from Potters and
received no compensation from PFC. No other executive officer of Potters or PFC
earned salary and bonus in excess of $100,000 during the year ended December 31,
1997.

                           Summary Compensation Table
                           --------------------------
<TABLE>
<CAPTION>

Name and Principal                                             Annual Compensation
  Position                               Year               Salary($)        Bonus($)        All Other Compensation
- ------------------                       ----               ---------        --------        -----------------------
<S>                                      <C>               <C>              <C>              <C>
   Edward L. Baumgardner                 1997              $113,000         $ 16,950
   President, Chief                      1996              $110,000         $     50         $4,570 (2)
   Executive Officer(1)  
</TABLE>

- ------------

(1)  Amounts reported do not include amounts attributable to other miscellaneous
     compensation received. The cost of such benefits was less than 10% of Mr.
     Baumgardner's salary and bonus.

(2)  Consists of Potters' contribution to Mr. Baumgardner's 401(k) Plan account
     in the amount of $2,904 and the $1,666 aggregate value at the date of
     allocation of 152 common shares of PFC allocated to Mr. Baumgardner's
     account pursuant to the ESOP.

POTTERS PLAN

     The shareholders of Potters approved the Potters Plan at the 1994 Annual
Meeting of Shareholders of Potters. A number of common shares of Potters equal
to 10% of the shares issued in connection with the conversion of Potters from
the mutual form of organization to the stock form of organization (the
"Conversion"), or 105,800 shares (as adjusted to give effect to a stock split in
the form of a stock dividend), were reserved for issuance upon the exercise of
options to be granted to directors, officers and other key employees of Potters.
Options to purchase 105,716 shares have been granted, and options to purchase
46,888 of such shares are currently unexercised. In connection with the
Reorganization, each outstanding option was assumed by PFC, and all holders of
options became entitled to purchase one common share of PFC for each common
share of Potters which could have been purchased upon the exercise of an option
prior to the Reorganization.

     The Potters Plan is administered by the Stock Option Committee of the Board
of Directors of PFC. The Stock Option Committee may grant options under the
Potters Plan to officers and key employees at such times as it deems most
beneficial to PFC and Potters based upon the officer's or key employee's
responsibility, tenure and future potential to PFC and Potters. The Potters Plan
provides for automatic grants to directors which were effective at the time of
the Conversion or will become effective upon a new director becoming a member of
the Board of Directors. Without further approval of the shareholders, the Board
of Directors may at any time terminate the Potters Plan or may amend it from
time to time in such respects as the Board of Directors may deem advisable,
except that the Board of Directors may not, without the approval of the
shareholders or to take into account changes in applicable laws, make any
amendment which would (a) increase the aggregate number of common shares which
may be issued under the Potters Plan (except for adjustments to reflect certain
changes in the capitalization of PFC), (b) materially modify the requirements as
to eligibility for participation in the Potters Plan or (c) materially increase
the benefits accruing to participants under the Potters Plan.



                                       7
<PAGE>   10



     Options granted to employees of Potters may be "incentive stock options"
("ISOs") within the meaning of Section 422 of the Internal Revenue Code (the
"Code"), while options granted to non-employee directors do not qualify as ISOs.
See "PROPOSAL TWO - APPROVAL OF POTTERS FINANCIAL CORPORATION 1998 STOCK OPTION
AND INCENTIVE PLAN - Tax Treatment of Incentive Stock Options."

     No option granted under the Potters Plan may be exercised after the
expiration of ten years from the date of grant, and an option recipient
generally cannot transfer or assign an option other than by will or in
accordance with the laws of descent and distribution. Options awarded to
directors generally terminate three months after the director ceases to be a
member of the Board of Directors, except in the event of death or disability, in
which event the option remains exercisable for 12 months. The terms and
conditions of exercise after termination of employment are determined by the
Stock Option Committee.

     No options were granted to Mr. Baumgardner during 1997. The following table
sets forth information regarding the number and value of unexercised options
held by Mr. Baumgardner at December 31, 1997. No stock appreciation rights have
been granted under the Stock Option Plan.

<TABLE>
<CAPTION>
                       Aggregated Option/SAR Exercises in Last Fiscal Year and 12/31/97  Option/SAR Values
- ----------------------------------------------------------------------------------------------------------
                                                                  Number of                 Value of
                                                                  Securities Underlying     In-the-Money
                                                                  Options/SARs at           Options/SARs at
                                                                  12/31/97(#)               12/31/97($)(1)

                               Shares Acquired       Value        Exercisable/              Exercisable/
Name                           on Exercise(#)        Realized ($) Unexercisable             Unexercisable
- ----                           --------------        --------------------------             -------------
<S>                                  <C>             <C>             <C>                    <C>       
- ---------------------------------------------------------------------------------------------------------
Edward L. Baumgardner               -0-              N/A             12,000/-0-             $139,440/-0-
</TABLE>

- --------------

(1)  An option is "in-the-money" if the fair market value of the underlying
     stock exceeds the exercise price of the option. The figure represents the
     value of such option determined by multiplying the number of shares subject
     to the option by the difference between the $8.38 exercise price and the
     fair market value of the common shares subject to the option, which was
     $20.00 per share on December 31, 1997, based upon the closing bid price
     reported by The Nasdaq Stock Market.

RECOGNITION AND RETENTION PLAN

     The shareholders of Potters approved the RRP at the 1994 Annual Meeting of
Shareholders of Potters. In connection with the Conversion, 31,740 (as adjusted
to give effect to a stock split in the form of a stock dividend) common shares
of Potters were purchased by the RRP trust with funds contributed by Potters and
25,468 (as adjusted) common shares were awarded under the RRP to directors and
executive officers. Since such awards were made, 14,684 common shares have been
earned and distributed to participants and 8,320 common shares have been
forfeited by the termination of employment of participants.

     The RRP is administered by the RRP Committee of the Potters Board of
Directors. Such Committee determines awards of common shares to be made under
the RRP. In making awards under the RRP, the RRP Committee will consider the
position, duties and responsibilities of the directors and eligible employees,
the value of their services to Potters and any other factors the RRP Committee
may deem relevant. However, in no event will the aggregate number of shares
covered by an award to any one director or employee exceed 25% of the shares
subject to award under the RRP.

     The common shares awarded under the RRP are earned by a recipient one-fifth
on each anniversary of the date of the award. Until the common shares awarded
under the RRP are earned by the recipient, such shares will be forfeited in the
event that the directorship or employment of the recipient is terminated for
reasons other than death, disability or retirement at or after age 60 or
termination in connection with a change in control. Awarded



                                       8
<PAGE>   11


but unearned common shares are held by the RRP trust. A recipient may direct the
voting of all common shares awarded to him or her, regardless of whether such
common shares have been earned, and will be entitled to receive any dividends or
other distributions paid on all awarded but unearned common shares.

EMPLOYMENT AGREEMENT

     PFC and Potters entered into a three-year severance agreement with Mr.
Baumgardner, effective February 28, 1997. The agreement provides that if the
employment of Mr. Baumgardner is terminated at any time during such three-year
term (i) without Mr. Baumgardner's written consent, (ii) for any reason other
than "just cause" (as defined in the agreement), and (iii) in connection with or
within one year of a change of control, Mr. Baumgardner will be entitled to
receive, within 10 days of such termination, a payment equal to 1.2 times his
annual compensation for the prior year plus, if permissible under the benefit
plans, continued health insurance and other benefits for the remainder of the
three-year term of the agreement. If in connection with or within one year of a
change of control of PFC or Potters, Mr. Baumgardner's compensation is reduced,
certain conditions of his employment are changed or Mr. Baumgardner's duties or
responsibilities are materially changed, Mr. Baumgardner will be entitled to
voluntarily terminate his employment and receive the same payment and benefits.
If the change of control occurs during the last year of the term of the
agreement, the term of the agreement will be extended to fifteen months from the
date of the change of control. Any payment under the agreement will be subject
to reduction, to the extent necessary, to comply with certain provisions of the
Code of 1986, as amended. Assuming termination for other than "just cause" and
in connection with such a change of control, Mr. Baumgardner would receive
$152,550, based on his salary and bonus levels for fiscal 1997, plus other
benefits.

CERTAIN TRANSACTIONS

     Potters has made loans to certain of PFC's directors and executive
officers, their affiliates and members of their families. All loans to directors
and executive officers are made on the same terms as offered to employees in a
company-wide benefit program. Loans to all directors and employees are made with
an interest rate 1% below the interest rate for comparable transactions with
other persons, and no document preparation fees are collected. The following
table sets forth information on all loans with balances greater than $60,000 at
any time during 1996 and 1997 made to directors and executive officers:

<TABLE>
<CAPTION>
                                                                                        Balance at
                  Name                               Type of Loan                       December 31, 1997
                  ----                               ------------                       -----------------
                  <S>                                <C>                                <C>
                  William L. Miller                  Real estate - residence            $372,656
                  Suzanne B. Fitzgerald              Real estate - residence              39,808
                  Suzanne B. Fitzgerald              Home equity
                                                       line of credit                     64,396
                  Edward L. Baumgardner              Real estate - residence              58,422
                  Albert E. Sampson                  Real estate - residence              66,089
                  Albert E. Sampson                  Home equity
                                                       line of credit                      8,637 
</TABLE>


     Potters leases the land for its Calcutta, Ohio, branch from Billingsley,
Incorporated, a corporation owned by Mr. Billingsley. The rental payments under
the lease are $34,000 per year. The lease terminates on January 31, 2008,
although Potters has an option to renew the lease for up to five additional
five-year periods.




                                       9
<PAGE>   12



             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under the federal securities laws, PFC's directors and executive officers
and all persons holding more than 10% of the common shares of PFC are required
to report their ownership of common shares of PFC and changes on such ownership
to the Securities and Exchange commission (the "SEC") and to PFC. SEC
regulations establish specific due dates for the filing of such reports from the
time of the transaction requiring the filing of a report. Based upon a review of
the reports submitted, PFC must disclose any failures to file such reports
timely in this Proxy Statement for the Annual Meeting. Ms. Fitzgerald filed six
days late the initial beneficial ownership report on Form 3 upon becoming a
director of PFC.

                                  PROPOSAL TWO

                    APPROVAL OF POTTERS FINANCIAL CORPORATION
                      1998 STOCK OPTION AND INCENTIVE PLAN

GENERAL

     On February 26, 1998, the Board of Directors of PFC adopted the 1998 Stock
Option Plan. In accordance with the terms of the 1998 Stock Option Plan and
requirements for ISOs, the 1998 Stock Option Plan must be approved by the
holders of a majority of the shares of PFC represented in person or by proxy at
the Annual Meeting. THE BOARD OF DIRECTORS OF PFC RECOMMENDS THAT THE
SHAREHOLDERS OF PFC APPROVE THE 1998 STOCK OPTION PLAN.

     The following is a summary of the terms of the 1998 Stock Option Plan and
is qualified in its entirety by reference to the full text of the 1998 Stock
Option Plan, a copy of which is attached hereto as Exhibit A.

PURPOSE, ADMINISTRATION AND ELIGIBILITY

     The purpose of the 1998 Stock Option Plan is to promote and advance the
interests of PFC and its shareholders by enabling PFC to attract, retain and
reward directors, managerial and other key employees of PFC and Potters, and to
strengthen the mutuality of interest between such directors and employees and
PFC's shareholders by providing such persons with a proprietary interest in
pursuing the long-term growth, profitability and financial success of PFC.
Pursuant to the 1998 Stock Option Plan, 48,820 common shares of PFC have been
reserved for issuance by PFC upon the exercise of options to be granted to
certain directors, officers and employees of PFC and Potters from time to time
under the 1998 Stock Option Plan. At February 26, 1998, approximately 12 persons
were eligible to receive options granted under the 1998 Stock Option Plan. If
all shares reserved for issuance pursuant to the exercise of options granted
under the 1998 Stock Option Plan are issued, the voting power of existing
shareholders will be diluted by approximately 4.8% and the influence of
directors and officers of PFC over the outcome of the vote on any matters
submitted to PFC shareholders, including changes in control, will increase.

     The 1998 Stock Option Plan will be administered by a committee comprised of
not fewer than three of the members of the Board of Directors. The Stock Option
Committee may grant options under the 1998 Stock Option Plan at such times they
deem beneficial to PFC and Potters. In selecting the directors and employees to
whom Stock Options will be awarded and the number of shares subject to such
Stock Options, the Stock Option Committee will consider the position, duties and
responsibilities of the eligible directors and employees, the value of their
services to PFC and Potters and any other relevant factors.

     Without further approval of the shareholders, the Board of Directors may at
any time terminate the 1998 Stock Option Plan or may amend it from time to time
in such respects as the Board of Directors may deem advisable, with certain
exceptions. The Board of Directors may not, without the approval of shareholders
or to take into account changes in applicable laws, amend the 1998 Stock Option
Plan to (a) increase the aggregate number of common shares that may be issued
under the 1998 Stock Option Plan (except for adjustments to reflect certain



                                       10
<PAGE>   13



changes in the capitalization of PFC), (b) materially modify the requirements as
to eligibility for participation in the 1998 Stock Option Plan, or (c)
materially increase the benefits accruing to participants under the 1998 Stock
Option Plan.

OPTION TERMS

     Options granted under the 1998 Stock Option Plan may be in the form of ISOs
within the meaning of Section 422 of the Code, or Non-qualified Options. The per
share option exercise price for ISOs and Non-qualified Options will be
determined by the Stock Option Committee at the time of the grant, but must not
be less than 100% of the fair market value of the shares on the date of the
grant. Subject to certain exceptions specified in the 1998 Stock Option Plan or
as otherwise specified by the Stock Option Committee at the time of grant, stock
options are immediately exercisable in full. No stock option will be exercisable
after the expiration of ten years from the date of the grant. In the case of an
ISO granted to an employee who owns more than 10% of PFC's outstanding common
shares at the time an ISO is granted under the 1998 Stock Option Plan, however,
the exercise price of the ISO may not be less than 110% of the fair market value
of the shares on the date of the grant and the ISO may not be exercisable after
the expiration of five years from the date of the grant.

     Options may not be transferred or assigned except by will or the laws of
descent and distribution. If an option recipient is "terminated for cause," as
defined in the 1998 Stock Option Plan, any option that has not been exercised
shall terminate one month after the date of such termination for cause. If an
option recipient is terminated other than for cause or resigns or retires, all
unexercised options terminate to the extent not exercised within three months
after termination. If an option recipient dies or becomes disabled, all
unexercised options terminate to the extent not exercised within twelve months
after the death or disability occurs. Notwithstanding the foregoing, the Stock
Option Committee may provide at the time of grant different provisions with
respect to the termination of options.

     PFC will receive no monetary consideration for the granting of options
under the 1998 Stock Option Plan. Upon the exercise of options, PFC will receive
payment of cash or, if acceptable to the Stock Option Committee, common shares
of PFC or surrendered outstanding stock options. The market value of the common
shares underlying the options reserved for the 1998 Stock Option Plan is
$927,580, based upon the number of shares reserved, multiplied by the $19.00 per
share closing sale price quoted by The Nasdaq Stock Market on February 27, 1998.

TAX TREATMENT OF INCENTIVE STOCK OPTIONS

     An optionee who is granted an ISO will not recognize taxable income either
on the date of grant or on the date of exercise, although the difference between
the fair market value of the shares received upon exercise of an ISO and the
exercise price may be subject to the alternative minimum tax. Upon disposition
of shares acquired from the exercise of an ISO, capital gain or loss is
generally recognized in an amount equal to the difference between the amount
realized on the sale or disposition and the exercise price. If the optionee
disposes of the shares within two years of the date of grant or within one year
from the date of transfer of the shares to the optionee (a "Disqualifying
Disposition"), then the optionee will recognize ordinary income, as opposed to
capital gain, at the time of disposition in an amount generally equal to the
lesser of (i) the amount of gain realized on the disposition, or (ii) the
difference between the fair market value of the shares received on the date of
exercise and the exercise price. Any remaining gain or loss is treated as a
short-term, mid-term or long-term capital gain or loss, depending upon the
period of time the shares have been held.

     PFC will not be entitled to a tax deduction upon either the exercise of an
ISO or the disposition of shares acquired pursuant to such exercise, except to
the extent that the optionee recognizes ordinary income in a Disqualifying
Disposition. Ordinary income from a Disqualifying Disposition will constitute
compensation but will not be subject to tax withholding, nor will it be
considered wages for payroll tax purposes.




                                       11
<PAGE>   14


     If the holder of an ISO pays the exercise price, in whole or in part, with
previously acquired shares, the exchange should not affect the ISO tax treatment
of the exercise. Upon such exchange, and except for Disqualifying Dispositions,
no gain or loss is recognized by the optionee upon delivering previously
acquired shares to PFC. Shares received by the optionee equal in number to the
previously acquired common shares exchanged therefor will have the same basis
and holding period for capital gain purposes as the previously acquired shares.
(The optionee, however, will not be able to utilize the prior holding period for
the purpose of satisfying the ISO statutory holding period requirements for
avoidance of a Disqualifying Disposition.) Shares received by the optionee in
excess of the number of shares previously acquired will have a basis of zero and
a holding period which commences as of the date the shares are issued to the
optionee upon exercise of the ISO. If the exercise of an ISO is effected using
shares previously acquired through the exercise of an ISO, the exchange of such
previously acquired shares will be considered a disposition of such shares for
the purpose of determining whether a Disqualifying Disposition has occurred.

TAX TREATMENT OF NON-QUALIFIED OPTIONS

     An optionee receiving a Non-qualified Option does not recognize taxable
income on the date of grant of the Non-qualified Option, provided that the
Non-qualified Option does not have a readily ascertainable fair market value at
the time it is granted. The optionee must recognize ordinary income generally at
the time of exercise of a Non-qualified Option in the amount of the difference
between the fair market value of the shares on the date of the exercise and the
option price. The ordinary income received will constitute compensation for
which tax withholding by PFC generally will be required. The amount of ordinary
income recognized by an optionee will be deductible by PFC in the year that the
optionee recognizes the income if PFC complies with the applicable withholding
requirement.

     If, at the time of exercise, the sale of the shares could subject the
optionee to short-swing profit liability under Section 16(b) of the Securities
and Exchange Act of 1934, the optionee generally will recognize ordinary income
only on the date that the optionee is no longer subject to such Section 16(b)
liability in an amount equal to the fair market value of the shares on such date
less the option exercise price. Nevertheless, the optionee may elect under
Section 83(b) of the Code within 30 days of the date of exercise to recognize
ordinary income as of the date of exercise, without regard to the restriction of
Section 16(b).

     Shares acquired upon the exercise of a Non-qualified Option will have a tax
basis equal to their fair market value on the exercise date or other relevant
date on which ordinary income is recognized, and the holding period for the
shares generally will begin on the date of exercise or such other relevant date.
Upon subsequent disposition of the shares, the optionee will recognize long-term
capital gain or loss if the optionee has held the shares for more than eighteen
months prior to disposition, mid-term capital gain or loss if the optionee has
held the shares for more than one year but no more than eighteen months prior to
disposition, or short-term capital gain or loss if the optionee has held the
shares for one year or less prior to disposition.

     If a holder of a Non-qualified Option pays the exercise price, in whole or
in part, with previously acquired shares, the optionee will recognize ordinary
income in the amount by which the fair market value of the shares received
exceeds the exercise price. The optionee will not recognize gain or loss upon
delivering such previously acquired shares to PFC. Shares received by an
optionee equal in number to the previously acquired shares will have the same
basis and holding period as the previously acquired shares. Shares received by
an optionee in excess of the number of such previously acquired shares will have
a basis equal to the fair market value of such additional shares as of the date
ordinary income is recognized. The holding period for such additional shares
will commence as of the date of exercise or such other relevant date.




                                       12
<PAGE>   15




     THE BOARD OF DIRECTORS OF PFC RECOMMENDS THAT THE SHAREHOLDERS OF PFC
APPROVE THE 1998 STOCK OPTION PLAN. Accordingly, the shareholders of PFC will be
asked to approve the following resolution at the Annual Meeting:

     RESOLVED, that the Potters Financial Corporation 1998 Stock Option and
     Incentive Plan be, and it hereby is, approved.

                                 PROPOSAL THREE

                              SELECTION OF AUDITORS

     The Board of Directors has selected Crowe Chizek to act as the auditors of
PFC for the current fiscal year and recommends that the shareholders ratify the
selection. The firm has audited PFC and Potters since 1993. Management expects
that a representative of Crowe Chizek will be present at the Annual Meeting,
will have the opportunity to make a statement if he or she so desires and will
be available to respond to appropriate questions.

     THE BOARD OF DIRECTORS OF PFC RECOMMENDS THAT THE SHAREHOLDERS OF PFC
RATIFY THE SELECTION OF THE AUDITORS FOR THE CURRENT FISCAL YEAR. Accordingly
the shareholders of PFC will be asked to approve the following resolution at the
Annual Meeting:

     RESOLVED, that the selection of Crowe Chizek as the auditors of PFC for the
     current fiscal year be, and it hereby is, ratified.


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

     Any proposals of shareholders intended to be included in the proxy
statement for the 1999 annual Meeting of the Shareholders should be sent to PFC
by certified mail and must be received by PFC not later than November 25, 1998.

     Management knows of no other business which may be brought before the
Annual Meeting. It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in accordance with their best judgment on any other matters
which may be brought before the Annual Meeting.

     IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY. WHETHER OR NOT YOU
EXPECT TO ATTEND THE ANNUAL MEETING IN PERSON, YOU ARE URGED TO FILL IN, SIGN
AND RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                         By Order of the Board of Directors





East Liverpool, Ohio
March 13, 1998                           Anne S. Myers, Secretary



                                       13
<PAGE>   16


                                                                      EXHIBIT A
                          POTTERS FINANCIAL CORPORATION
                      1998 STOCK OPTION AND INCENTIVE PLAN


     1. PURPOSE. The purpose of the Potters Financial Corporation 1998 Stock
Option and Incentive Plan (this "Plan") is to promote and advance the interests
of Potters Financial Corporation (the "Company") and its shareholders by
enabling the Company to attract, retain and reward directors, managerial and
other key employees of the Company and any Subsidiary (hereinafter defined), and
to strengthen the mutuality of interests between such directors and employees
and the Company's shareholders by providing such persons with a proprietary
interest in pursuing the long-term growth, profitability and financial success
of the Company.

     2. DEFINITIONS. For purposes of this Plan, the following terms shall have
the meanings set forth below:

          (a) "Board" means the Board of Directors of the Company.

          (b) "Code" means the Internal Revenue Code of 1986, as amended, or any
     successor thereto, together with rules, regulations and interpretations
     promulgated thereunder.

          (c) "Committee" means the Committee of the Board constituted as
     provided in Section 3 of this Plan.

          (d) "Common Shares" means the common shares, without par value, of the
     Company or any security of the Company issued in substitution, in exchange
     or in lieu thereof.

          (e) "Company" means Potters Financial Corporation, an Ohio
     corporation, or any successor corporation.

          (f) "Employment" means regular employment with the Company or a
     Subsidiary and does not include service as a director only.

          (g) "Exchange Act" means the Securities Exchange Act of 1934, as
     amended, or any successor statute.

          (h) "Fair Market Value" shall be determined as follows:

               (i) If the Common Shares are traded on a national securities
          exchange at the time of grant of the Stock Option, then the Fair
          Market Value shall be the average of the highest and the lowest
          selling price on such exchange on the date such Stock Option is
          granted or, if there were no sales on such date, then on the next
          prior business day on which there was a sale.

               (ii) If the Common Shares are quoted on The Nasdaq Stock Market
          at the time of the grant of the Stock Option, then the Fair Market
          Value shall be the mean between the closing bid and closing asked
          quotation with respect to a Common Share on such date on The Nasdaq
          Stock Market.

               (iii) If the Common Shares are not traded on a national
          securities exchange or quoted on The Nasdaq Stock Market, then the
          Fair Market Value shall be as determined by the Committee.



                                      A-1

<PAGE>   17



               (i) "Incentive Stock Option" means any Stock Option granted
          pursuant to the provisions of Section 6 of this Plan that is intended
          to be and is specifically designated as an "incentive stock option"
          within the meaning of Section 422 of the Code.

               (j) "Non-Qualified Stock Option" means any Stock Option granted
          pursuant to the provisions of Section 6 of this Plan that is not an
          Incentive Stock Option.

               (k) "OTS" means the Office of Thrift Supervision, Department of
          the Treasury.

               (l) "Participant" means an employee or director of the Company or
          a Subsidiary who is granted a Stock Option under this Plan.
          Notwithstanding the foregoing, for the purposes of the granting of any
          Incentive Stock Option under this Plan, the term "Participant" shall
          include only employees of the Company or a Subsidiary.

               (m) "Plan" means the Potters Financial Corporation 1998 Stock
          Option and Incentive Plan, as set forth herein and as it may be
          hereafter amended from time to time.

               (n) "Stock Option" means an award to purchase Common Shares
          granted pursuant to the provisions of Section 6 of this Plan.

               (o) "Subsidiary" means any corporation or entity in which the
          Company directly or indirectly controls 50% or more of the total
          voting power of all classes of its stock having voting power and
          includes, without limitation, The Potters Savings and Loan Company.

               (p) "Terminated for Cause" means any removal of a director or
          discharge of an employee for the personal dishonesty, incompetence,
          willful misconduct, breach of fiduciary duty involving personal
          profit, intentional failure to perform stated duties, willful
          violation of a material provision of any law, rule or regulation
          (other than traffic violations or similar offenses) or a material
          violation of a final cease-and-desist order or for any other action of
          a director or employee which results in a substantial financial loss
          to the Company or a Subsidiary.

          3. ADMINISTRATION.

               (a) This Plan shall be administered by the Committee to be
          comprised of not fewer than three of the members of the Board. The
          members of the Committee shall be appointed from time to time by the
          Board. Members of the Committee shall serve at the pleasure of the
          Board, and the Board may from time to time remove members from, or add
          members to, the Committee. A majority of the members of the Committee
          shall constitute a quorum for the transaction of business. An action
          approved in writing by all of the members of the Committee then
          serving shall be fully as effective as if the action had been taken by
          unanimous vote at a meeting duly called and held.

               (b) The Committee is authorized to construe and interpret this
          Plan and to make all other determinations necessary or advisable for
          the administration of this Plan. The Committee may designate persons
          other than members of the Committee to carry out its responsibilities
          under such conditions and limitations as it may prescribe. Any
          determination, decision or action of the Committee in connection with
          the construction, interpretation, administration or application of
          this Plan shall be final, conclusive and binding upon all persons
          participating in this Plan and any person validly claiming under or
          through persons participating in this Plan. The Company shall effect
          the granting of Stock Options under this Plan, in accordance with the
          determinations made by the Committee, by execution of instruments in
          writing in such form as approved by the Committee.



                                      A-2

<PAGE>   18


     4. DURATION OF, AND COMMON SHARES SUBJECT TO, THIS PLAN.

          (a) Term. This Plan shall terminate on the date which is ten (10)
     years from the effective date of the Plan, except with respect to Stock
     Options then outstanding. Notwithstanding the foregoing, no Incentive Stock
     Option may be granted under this Plan after the date which is ten (10)
     years from the date on which this Plan is adopted by the Board or the date
     on which this Plan is approved by the shareholders of the Company,
     whichever is earlier.

          (b) Common Shares Subject to Plan. The maximum number of Common Shares
     in respect of which Stock Options may be granted under this Plan, subject
     to adjustment as provided in Section 9 of this Plan, shall be 48,820 Common
     Shares.

     For the purpose of computing the total number of Common Shares available
for Stock Options under this Plan, there shall be counted against the foregoing
limitations the number of Common Shares subject to issuance upon exercise or
settlement of Stock Options as of the dates on which such Stock Options are
granted. If any Stock Options are forfeited, terminated or exchanged for other
Stock Options, or expire unexercised, the Common Shares which were theretofore
subject to such Stock Options shall again be available for Stock Options under
this Plan to the extent of such forfeiture, termination or expiration of such
Stock Options.

     Common Shares that may be issued under this Plan may be either authorized
and unissued shares or issued shares which have been reacquired by the Company.
No fractional shares shall be issued under this Plan.

     5. ELIGIBILITY AND GRANTS. Persons eligible for Stock Options under this
Plan shall consist of directors and managerial and other key employees of the
Company or a Subsidiary who hold positions with significant responsibilities or
whose performance or potential contribution, in the judgment of the Committee,
will benefit the future success of the Company or a Subsidiary. In selecting the
directors and employees to whom Stock Options will be awarded and the number of
shares subject to such Stock Options, the Committee shall consider the position,
duties and responsibilities of the eligible directors and employees, the value
of their services to the Company and the Subsidiaries and any other factors the
Committee may deem relevant.

     6. STOCK OPTIONS. Stock Options granted under this Plan may be in the form
of Incentive Stock Options or Non-Qualified Stock Options, and such Stock
Options shall be subject to the following terms and conditions and in such form
as the Committee may from time to time approve and shall contain such additional
terms and conditions as the Committee shall deem desirable, not inconsistent
with the express provisions of the Plan:

          (a) Grant. Stock Options may be granted under this Plan on terms and
     conditions not inconsistent with the provisions of this Plan.

          (b) Stock Option Price. The per share option exercise price of a Stock
     Option shall be determined by the Committee at the time of grant; provided,
     however, that in no event shall the exercise price of a Stock Option be
     less than 100% of the Fair Market Value of the Common Shares on the date of
     the grant of such Stock Option. Notwithstanding the foregoing, in the case
     of a Participant who owns Common Shares representing more than 10% of the
     outstanding Common Shares at the time an Incentive Stock Option is granted,
     the option exercise price shall in no event be less than 110% of the Fair
     Market Value of the Common Shares at the time such Incentive Stock Option
     is granted.

          (c) Stock Option Terms. Subject to the right of the Company to provide
     for earlier termination in the event of any merger, acquisition or
     consolidation involving the Company, the term of each Stock Option shall be
     fixed by the Committee; provided, however, that the term of Incentive Stock
     Options will not exceed ten years after the date the Incentive Stock Option
     is granted; provided further, however, that in the case of a Participant
     who owns a number of Common Shares representing more than 



                                      A-3


<PAGE>   19


     10% of the Common Shares outstanding at the time the Incentive Stock Option
     is granted, the term of the Incentive Stock Option shall not exceed five
     years.

          (d) Exercisability. Except as set forth in this Plan or as designated
     by the Committee at the time of grant, Stock Options awarded under this
     Plan shall be immediately exercisable in full.

          (e) Method of Exercise. A Stock Option may be exercised, in whole or
     in part, by giving written notice of exercise to the Company specifying the
     number of Common Shares to be purchased. Such notice shall be accompanied
     by payment in full of the purchase price in cash or, if acceptable to the
     Committee in its sole discretion, in Common Shares already owned by the
     Participant, or by surrendering outstanding Stock Options. The Committee
     may also permit Participants, either on a selective or aggregate basis, to
     simultaneously exercise Stock Options and sell Common Shares thereby
     acquired, pursuant to a brokerage or similar arrangement, approved in
     advance by the Committee, and use the proceeds from such sale as payment of
     the purchase price of such shares.

          (f) Special Rule for Incentive Stock Options. With respect to
     Incentive Stock Options granted under this Plan, to the extent the
     aggregate Fair Market Value (determined as of the date the Incentive Stock
     Option is granted) of the number of shares with respect to which Incentive
     Stock Options are exercisable under all plans of the Company or a
     Subsidiary for the first time by a Participant during any calendar year
     exceeds $100,000, or such other limit as may be required by the Code, such
     Stock Options shall be Non-Qualified Stock Options to the extent of such
     excess.

     7. TERMINATION OF EMPLOYMENT OR DIRECTORSHIP.

          (a) Except in the event of the death or disability of a Participant or
     in the event a Participant is Terminated for Cause, upon the resignation,
     removal or retirement from the board of directors of any Participant who is
     a director of the Company or a Subsidiary or upon the termination of
     Employment of a Participant who is not a director of the Company or a
     Subsidiary, any Stock Option which has not yet become exercisable shall
     thereupon terminate and be of no further force or effect, and, unless the
     Committee shall specifically state otherwise at the time a Stock Option is
     granted, any Stock Option which has become exercisable shall terminate if
     it is not exercised within three months of such resignation, removal,
     retirement or termination of Employment.

          (b) Unless the Committee shall specifically state otherwise at the
     time a Stock Option is granted, all Stock Options granted under this Plan
     shall become exercisable in full on the date of termination of a
     Participant's employment or directorship with the Company or a Subsidiary
     because of his death or disability, and, subject to extension by the
     Committee, all Stock Options shall terminate if not exercised within 12
     months of the Participant's death or disability.

          (c) Unless the Committee shall specifically state otherwise at the
     time a Stock Option is granted, in the event the Employment or the
     directorship of a Participant is Terminated for Cause, any Stock Option
     that has not yet become exercisable shall thereupon terminate and be of no
     further force or effect and any stock option that has become exercisable
     shall terminate if it is not exercised within one month after the
     Participant is Terminated for Cause.

     8. NON-TRANSFERABILITY OF STOCK OPTIONS. No Stock Option under this Plan,
and no rights or interests therein, shall be assignable or transferable by a
Participant except by will or the laws of descent and distribution. During the
lifetime of a Participant, Stock Options are exercisable only by, and payments
in settlement of Stock Options will be payable only to, the Participant or his
or her legal representative.



                                      A-4


<PAGE>   20



     9. ADJUSTMENTS UPON CHANGES IN CAPITALIZATION.

          (a) The existence of this Plan and the Stock Options granted hereunder
     shall not affect or restrict in any way the right or power of the Board or
     the shareholders of the Company to make or authorize the following: any
     adjustment, recapitalization, reorganization or other change in the
     Company's capital structure or its business; any merger, acquisition or
     consolidation of the Company; any issuance of bonds, debentures, preferred
     or prior preference stocks ahead of or affecting the Company's capital
     stock or the rights thereof; the dissolution or liquidation of the Company
     or any sale or transfer of all or any part of its assets or business; or
     any other corporate act or proceeding, including any merger or acquisition
     which would result in the exchange of cash, stock of another company or
     options to purchase the stock of another company for any Stock Option
     outstanding at the time of such corporate transaction or which would
     involve the termination of all Stock Options outstanding at the time of
     such corporate transaction.

          (b) In the event of any change in capitalization affecting the Common
     Shares of the Company, such as a stock dividend, stock split,
     recapitalization, merger, consolidation, spin-off, split-up, combination or
     exchange of shares or other form of reorganization, or any other change
     affecting the Common Shares, including a distribution (other than normal
     cash dividends) of company assets to shareholders, such proportionate
     adjustments, if any, as the Board in its discretion may deem appropriate to
     reflect such change shall be made with respect to the aggregate number of
     Common Shares for which Stock Options in respect thereof may be granted
     under this Plan, the maximum number of Common Shares which may be sold or
     awarded to any Participant, the number of Common Shares covered by each
     outstanding Stock Option, and the exercise price per share in respect of
     outstanding Stock Options.

     10. AMENDMENT AND TERMINATION OF THIS PLAN. Without further approval of the
shareholders, the Board may at any time terminate this Plan, or may amend it
from time to time in such respects as the Board may deem advisable, except that
the Board may not, without approval of the shareholders, make any amendment
which would (a) increase the aggregate number of Common Shares which may be
issued under this Plan (except for adjustments pursuant to Section 9 of this
Plan), (b) materially modify the requirements as to eligibility for
participation in this Plan, or (c) materially increase the benefits accruing to
Participants under this Plan. The above notwithstanding, the Board may amend
this Plan to take into account changes in applicable securities, federal income
tax and other applicable laws.

     11. MODIFICATION OF OPTIONS. The Board may authorize the Committee to
direct the execution of an instrument providing for the modification of any
outstanding Stock Option which the Board believes to be in the best interests of
the Company; provided, however, that no such modification, extension or renewal
shall confer on the holder of such Stock Option any right or benefit which could
not be conferred on him by the grant of a new Stock Option at such time and
shall not materially decrease the Participant's benefits under the Stock Option
without the consent of the holder of the Stock Option, except as otherwise
permitted under this Plan.

     12. MISCELLANEOUS.

          (a) Tax Withholding. The Company shall have the right to deduct from
     any settlement, including the delivery or vesting of Common Shares, made
     under this Plan any federal, state or local taxes of any kind required by
     law to be withheld with respect to such payments or to take such other
     action as may be necessary in the opinion of the Company to satisfy all
     obligations for the payment of such taxes. If Common Shares are used to
     satisfy tax withholding, such shares shall be valued based on the Fair
     Market Value when the tax withholding is required to be made.

          (b) No Right to Employment. Neither the adoption of this Plan nor the
     granting of any Stock Option shall confer upon any employee of the Company
     or a Subsidiary any right to continued Employment with the Company or a
     Subsidiary, as the case may be, nor shall it interfere in any way with 


                                      A-5

<PAGE>   21


     the right of the Company or a Subsidiary to terminate the Employment of any
     of its employees at any time, with or without cause.

          (c) Annulment of Stock Options. The grant of any Stock Option payable
     in Common Shares is provisional until the Participant becomes entitled to
     the certificate in settlement thereof.

          (d) Other Company Benefit and Compensation Programs. Payments and
     other benefits received by a Participant under a Stock Option made pursuant
     to this Plan shall not be deemed a part of a Participant's regular,
     recurring compensation for purposes of the termination, indemnity or
     severance pay law of any country and shall not be included in, nor have any
     effect on, the determination of benefits under any other employee benefit
     plan or similar arrangement provided by the Company or a Subsidiary unless
     expressly so provided by such other plan or arrangement, or except where
     the Committee expressly determines that a Stock Option or portion of a
     Stock Option should be included to accurately reflect competitive
     compensation practices or to recognize that a Stock Option has been made in
     lieu of a portion of competitive annual cash compensation. Stock Options
     under this Plan may be made in combination with or in tandem with, or as
     alternatives to, grants, stock options or payments under any other plans of
     the Company or a Subsidiary. This Plan notwithstanding, the Company or any
     Subsidiary may adopt such other compensation programs and additional
     compensation arrangements as it deems necessary to attract, retain and
     reward directors and employees for their service with the Company and its
     Subsidiaries.

          (e) Securities Law Restrictions. No Common Shares shall be issued
     under this Plan unless counsel for the Company shall be satisfied that such
     issuance will be in compliance with applicable federal and state securities
     laws. Certificates for Common Shares delivered under this Plan may be
     subject to such stop-transfer orders and other restrictions as the
     Committee may deem advisable under the rules, regulations and other
     requirements of the Securities and Exchange Commission, any stock exchange
     upon which the Common Shares are then listed, and any applicable federal or
     state securities law. The Committee may cause a legend or legends to be put
     on any such certificates to make appropriate reference to such
     restrictions.

          (f) Stock Option Agreement. Each Participant receiving a Stock Option
     under this Plan shall enter into an agreement with the Company in a form
     specified by the Committee agreeing to the terms and conditions of the
     Stock Option and such related matters as the Committee shall, in its sole
     discretion, determine.

          (g) Cost of Plan. The costs and expenses of administering this Plan
     shall be borne by the Company.

          (h) Governing Law. This Plan and all actions taken hereunder shall be
     governed by and construed in accordance with the laws of the State of Ohio,
     except to the extent that federal law shall be deemed applicable.

          (i) Effective Date. This Plan shall be effective upon the later of
     adoption by the Board and approval by the Company's shareholders. This Plan
     shall be submitted to the shareholders of the Company for approval at an
     annual or special meeting of shareholders to be held no later than twelve
     months after the date of adoption by the Board.



                                      A-6

<PAGE>   22

<TABLE>
<S>                                                            <C>
[X]       PLEASE MARK VOTES                                                      REVOCABLE PROXY
          AS IN THIS EXAMPLE                                              POTTERS FINANCIAL CORPORATION

THIS PROXY IS SOLICITED ON BEHALF                                                          FOR      WITH-    FOR ALL
OF THE BOARD OF DIRECTORS OF                                                                        HOLD     EXCEPT
POTTERS FINANCIAL CORPORATION                                  1. The election of three
                                                                  directors:               [ ]       [ ]      [ ]

1998 ANNUAL MEETING OF SHAREHOLDERS
               APRIL 23, 1998                                     ARTHUR T. DOAK
                                                                  TIMOTHY M. O'HARA
                                                                  PETER D. VISNIC

The undersigned  shareholder  of Potters Financial
Corporation ("PFC") hereby constitutes and appoints Wm.        INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY 
Gaylord Billingsley and William L. Miller, or either one of    INDIVIDUAL NOMINEE, MARK "FOR ALL EXCEPT" ABOVE AND WRITE 
them, as the Proxy or Proxies of the undersigned with full     THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.
power of substitution and resubstitution, to vote at the 
Annual Meeting of Shareholders of PFC to be held at the        ---------------------------------------------------------
East Liverpool High School Alumni Association Clock Tower 
and Museum,  216 East Fourth Street, East Liverpool, Ohio, on 
April 23, 1998, at 10:00 A.M. (the "Annual Meeting") all of 
the shares of PFC which the undersigned is entitled to vote at 
the Annual Meeting, or at any adjournment thereof, on each of                                FOR      AGAINST  ABSTAIN
the following proposals, all of which are described in the     2. The approval of Potters
accompanying Proxy Statement:                                     Financial Corporation      [ ]        [ ]       [ ]
                                                                  1998 Stock Option and
                                                                  Incentive Plan.

                                                                                             FOR      AGAINST  ABSTAIN
                                                               3. The ratification of the
                                                                  selection  of Crowe,       [ ]        [ ]       [ ]
                                                                  Chizek and Company LLP
                                                                  as the auditors of PFC for
                                                                  the current year.

                                                               4. In their discretion, upon such other business as may
                                                                  properly come before the Annual Meeting or any
                                                                  adjournments thereof.

                                                                  This Proxy, when properly executed, will be voted in the
                                                                  manner directed herein by the undersigned shareholder.
                                                                  Unless otherwise specified, the shares will be voted FOR
                                                                  Proposals 1, 2 and 3.

                                                                  Please sign exactly as your name appears on your Stock
   Please be sure to sign and date     Date                       Certificate(s).  Executors, Administrators, Trustees,
   this Proxy in the box below.                                   Guardians, Attorneys and Agents should give their full titles.
- ----------------------------------------------------



Shareholder sign above Co-holder (if any) sign above
- ----------------------------------------------------
</TABLE>

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                          POTTERS FINANCIAL CORPORATION

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