PUBLISHING CO OF NORTH AMERICA INC
10QSB/A, 1996-12-30
MISCELLANEOUS PUBLISHING
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<PAGE>

                    U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549



                                 FORM 10-QSB/A
                                       
                                       
                                       
         [X]  Quarterly Report Pursuant to Section 13 or 15(d) of the
                       Securities Exchange Act of 1934.


                 For the quarterly period ended June 30, 1996
                                       
                                       
                         Commission File No.  0-27994
                                            ----------
                                       
                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
       (Exact name of small business issuer as specified in its charter)
                                       
                                       
                  FLORIDA                                 59-3203301
          (State or other jurisdiction of                (I.R.S. Employer
          incorporation or organization)              Identification Number)


                            186 N. INDUSTRIAL DRIVE
                          LAKE HELEN, FL  32744-0280
                                 904-228-1000
                         (Address and telephone number
                         of principal executive offices)
                                       
                                       
Indicate by check mark whether the issuer (1) filed all reports required to 
be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months 
(or for such shorter period that the registrant was required to file such 
reports), and (2) has been subject to such filing requirements for the past 
90 days:
                                X    Yes             No
                              ----             ----

State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practicable date:

       Class                               Outstanding at December 26, 1996
- ---------------------------                --------------------------------
Common Stock:  no par value                            4,105,000


Transitional Small Business Disclosure Format (check one):     Yes    X  No
                                                           ---       ---


<PAGE>


                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996
                                       
                                       
                                     INDEX
                                       
                                                                           Page
                        PART I - FINANCIAL INFORMATION

ITEM 1.  Financial Statements

          Balance Sheets as of June 30, 1996 (unaudited)
          and December 31, 1995                                              2

          Statements of Income for the three and six months
          ended June 30, 1996 and 1995 (unaudited)                           3

          Statements of Cash Flows for the six months ended
          June 30, 1996 and 1995 (unaudited)                             4 - 5

          Notes to unaudited interim financial statements                6 - 8

ITEM 2.  Management's Discussion and Analysis of Interim Financial
          Condition and Results of Operations                           8 - 12


                          PART II - OTHER INFORMATION


ITEM 5.  Other Information                                                  13

ITEM 6.  Exhibits and Reports on Form 8-K

          Exhibit 11 - Statement re computation of per share earnings

          Exhibit 27 - Financial data schedule



                                         1


<PAGE>

                           THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                                         BALANCE SHEETS

                                                     December 31,      June 30,
                                                             1995          1996
                                                     ------------  ------------
ASSETS                                                              (Unaudited)
Current assets:
 Cash and cash equivalents                               $286,023    $1,044,987
 Investments in U.S. Treasury securities                      ---     4,027,244
 Accounts receivable, less allowance for doubtful
   accounts of $37,755 at December 31, 1995,
   and $243,951 at June 30, 1996                          317,012       456,592
 Securites available-for-sale                              16,500        14,500
 Directories in progress                                   87,618        26,133
 Other current assets                                      16,747        22,260
                                                     ------------  ------------
Total current assets                                      723,900     5,591,716

Property and equipment, net                               169,200       249,772

Other assets                                                  ---        23,544
                                                     ------------  ------------
Total assets                                             $893,100    $5,865,032
                                                     ------------  ------------
                                                     ------------  ------------

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
 Accounts payable                                         $73,085      $157,547
 Accrued expenses                                             ---        83,023
 Deferred revenue                                         270,257        83,110
 Income taxes payable                                         ---        28,944
 Deferred income taxes                                        ---        59,525
                                                     ------------  ------------
Total current liabilities                                 343,342       412,149

Promissory notes to shareholders,
 including accrued interest                                   ---       274,599
Deferred income taxes                                         ---        19,000

Shareholders' equity:
 Common shares, no par value:  15,000,000 shares
 authorized; 2,925,000 issued and outstanding at
 December 31, 1995; 4,105,000 issued and outstanding
 at June 30, 1996                                             100     5,096,315
 Unrealized loss on available-for-sale securities         (17,520)      (19,520)
 Retained earnings                                        567,178        82,489
                                                     ------------  ------------
Total shareholders' equity                                549,758     5,159,284
                                                     ------------  ------------
Total liabilities and shareholders' equity               $893,100    $5,865,032
                                                     ------------  ------------
                                                     ------------  ------------

                                   SEE ACCOMPANYING NOTES.

                                                2

<PAGE>

                       THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                                  STATEMENTS OF INCOME
                                       (unaudited)

<TABLE>
<CAPTION>

                                              Three months ended         Six months ended
                                                   June 30                    June 30
                                            ----------------------    -----------------------
                                              1995         1996         1995          1996
                                            --------     ---------    --------     ----------
<S>                                         <C>          <C>          <C>          <C>
Net sales                                   $502,714     $925,950     $591,948     $1,871,232

Cost and expenses:
 Salaries and commissions                    182,866      371,961      264,944        684,576
 Materials and printing                       66,278      136,860       77,169        263,944
 Depreciation                                  8,415       18,473       12,964         35,409
 Other operating costs                        63,336      371,183      107,899        625,495
                                           ---------    ---------    ---------     ----------
                                             320,895      898,477      462,976      1,609,424
                                           ---------    ---------    ---------     ----------
Income from operations                       181,819       27,473      128,972        261,808

Other income (expense)
 Interest expense                                ---      (37,763)         ---        (57,338)
 Other                                           806          (89)       1,886          6,488
                                           ---------    ---------    ---------     ----------
Income (loss) before provision
 for income taxes                            182,625      (10,379)     130,858        210,958
Provision for income taxes                       ---       (2,931)         ---        128,469
                                           ---------    ---------    ---------     ----------
Net income (loss)                           $182,625      $(7,448)    $130,858        $82,489
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------
Net income (loss) per share                      ---        $0.00          ---          $0.03
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------
Shares used in computation of
 net income (loss) per share                     ---    3,526,022          ---      3,242,055
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------

Pro forma data:
 Net income (loss) before
   provision for income taxes               $182,625     $(10,379)    $130,858       $210,958
 Pro forma provision for
   income taxes                               68,833       (2,931)      49,353         80,359
                                           ---------    ---------    ---------     ----------
 Pro forma net income (loss)                $113,792      $(7,448)     $81,505       $130,599
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------
Pro forma net income (loss) per share          $0.04        $0.00        $0.03          $0.04
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------
Shares used in computation of pro
 forma net income (loss) per share         2,955,000    3,526,022    2,955,000      3,242,055
                                           ---------    ---------    ---------     ----------
                                           ---------    ---------    ---------     ----------
</TABLE>


                                       SEE ACCOMPANYING NOTES.

                                                3

<PAGE>

                            THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                                     STATEMENTS OF CASH FLOWS
                                            (unaudited)

<TABLE>
<CAPTION>

                                                                  Six Months ended June 30
                                                                    1995            1996
                                                              ------------------------------
<S>                                                             <C>             <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net income                                                      $  130,858    $    82,489
Adjustments to reconcile net income to net cash
provided by operating activities:
 Depreciation                                                       12,964         35,409
 Bad debt expense                                                   23,726        212,658
 Provision for deferred income taxes                                   ---         78,525
 Exchange of advertising for machinery & equipment                  (3,990)       (11,938)
 Accretion of bridge notes                                             ---         77,778
 Interest accrued on promissory notes to shareholders                  ---          6,292
 Interest accrued on U.S. Treasury securities                          ---        (15,381)
 Increase in accounts receivable                                   (34,811)      (335,776)
 (Increase) decrease in directories in progress                    (41,034)        61,485
 (Increase) decrease in other assets                                10,525        (29,057)
 Increase in accounts payable                                       12,335         84,462
 Increase in accrued expenses                                          ---         83,023
 Increase (decrease) in deferred revenue                           122,489       (187,147)
 Increase in income taxes payable                                      ---         28,944
                                                                ----------    -----------
Net cash provided by operating activities                          233,062        171,766


CASH FLOWS FROM INVESTING ACTIVITIES
 Purchases of securities available-for-sale                        (67,860)           ---
 Purchases of U.S. Treasury securities                                 ---     (4,011,863)
 Purchases of property and equipment                               (28,006)      (120,505)
                                                                ----------    -----------
Net cash used in investing activities                              (95,866)    (4,132,368)


CASH FLOWS FROM FINANCING ACTIVITIES
 Repayment of shareholder advances                                 (13,610)           ---
 Distributions to shareholders                                     (48,004)      (178,871)
 Net proceeds from initial public offering of common shares            ---      4,898,437
                                                                ----------    -----------
Net cash (used in) provided by financing activities                (61,614)     4,719,566


Net increase in cash and cash equivalents                           75,582        758,964
Cash and cash equivalents at beginning of period                    15,524        286,023
                                                                ----------    -----------
Cash and cash equivalents at end of period                      $   91,106    $ 1,044,987
                                                                ----------    -----------
                                                                ----------    -----------
</TABLE>

                                         SEE ACCOMPANYING NOTES.

                                                   4

<PAGE>


                            THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                                      STATEMENTS OF CASH FLOWS
                                            (unaudited)

<TABLE>
<CAPTION>

                                                                  Six Months ended June 30
                                                                     1995          1996
                                                                ----------------------------
<S>                                                               <C>          <C>
SUPPLEMENTAL CASH FLOW INFORMATION
Exchange of advertising for supplies                              $  8,032     $      ---
                                                                ----------------------------
                                                                ----------------------------

Interest paid                                                     $    ---     $    4,932
                                                                ----------------------------
                                                                ----------------------------

Income taxes paid                                                 $    ---     $   21,000
                                                                ----------------------------
                                                                ----------------------------

Distribution to shareholders in exchange for promissory notes     $    ---     $  268,307
                                                                ----------------------------
                                                                ----------------------------

</TABLE>




                                      SEE ACCOMPANYING NOTES.

                                                5

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996
                                       
                                       
NOTES TO UNAUDITED INTERIM FINANCIAL STATEMENTS

1.  BASIS OF PRESENTATION

     The accompanying unaudited financial statements of The Publishing 
Company of North America, Inc. (the "Company") have been prepared in 
accordance with generally accepted accounting principles for interim 
financial information and with the instructions to Form 10-QSB and Item 
310(b) of Regulation S-B. Accordingly, they do not include all the 
information and footnotes required by generally accepted accounting 
principles for complete financial statements.  In the opinion of management, 
all adjustments (consisting of normal recurring accruals) considered 
necessary for a fair presentation have been included in the accompanying 
unaudited financial statements.  The results of operations of any interim 
period are not necessarily indicative of the results of operations for the 
fiscal year.  For further information, refer to the financial statements and 
footnotes thereto included in the Company's registration statement on Form 
SB-2 relating to the Company's initial public offering of its common stock 
which was made effective on May 17, 1996.

     As of June 30, 1996 retained earnings of $120,000 were re-classified as 
paid-in capital in order to accurately state the amount of paid-in capital.

2.  CASH AND CASH EQUIVALENTS

     The Company considers all highly-liquid investments with a  maturity of 
three months or less when purchased to be cash equivalents.

3.  ACCOUNTS RECEIVABLE

     Accounts receivable are comprised primarily of amounts due from 
advertisers in the bar association directories.  Late in the quarter ended 
September 30, 1996 the Company discovered that the computer-based custom 
database system upon which the Company has relied for tracking sales and 
receivables had included as part of the receivables total at June 30, 1996 
approximately $42,000 in pre-payment discounts earned and taken.  Of this 
amount, approximately $8,000 belonged in the most recent quarter, $13,000 
belonged in the immediately preceding quarter, and the remaining $21,000 
related to the prior year.  The Company also discovered $126,000 of 
pre-payment discounts taken which were unearned, which had been reported as 
part of the receivables total, and which did not appear as due on an 
account-by-account basis by the computer-based custom database system.  
Management considered that the unearned discounts were owed to the Company 
and considered its options regarding the pursuit of collection of those 
monies.  Due to the aging of many of these accounts and because management 
believes that enforcing collection at this time may result in a reduction of 
future renewal revenues significantly in excess of the potential cash 
receipts, the Company has provided for a full reserve of these amounts at 
June 30, 1996.  This discovery is the reason the Company decided to file this 
Form 10-QSB/A for the period ended June 30, 1996. The Company believes all 
adjustments necessary are being made in this amended quarterly report and the 
report filed on November 19 for the quarter ended September 30, 1996.  Also, 
the Company reviewed the aging of all accounts receivable at June 30, 1996 
and concluded that an additional allowance of $70,000 should be provided.  Of 
this amount, $48,000 related to the quarter ended June 30, 1996 and $22,000
related to the quarter ended March 31, 1996.

                                        6

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996
                                       
                                       
NOTES TO UNAUDITED INTERIM FINANCIAL STATEMENTS

4.  REVENUE RECOGNITION

     Revenues and related costs are recorded by the Company upon shipment of 
directories. Costs accumulated under directories in progress are stated at 
estimated costs, not in excess of estimated realizable value. Deferred 
revenue represents amounts received from advertisers prior to shipment of the 
related directories.

5.  INCOME TAXES

     Until January 1, 1996 the Company elected by consent of its shareholders 
to be taxed under the provisions of Subchapter S of the Internal Revenue 
Code. Under those provisions, the Company did not pay federal corporate 
income taxes on its taxable income; instead, the shareholders were liable for 
individual federal income taxes on the Company's taxable income.  In March, 
1996 the Company terminated its S Corporation status effective January 1, 
1996 and thereafter will be taxed as a C Corporation.  Accordingly, a 
deferred tax liability of $48,110 was recognized and charged to income as of 
January 1, 1996; this charge relates directly to the conversion and is in 
addition to the taxes otherwise due for 1996 income.  In March, 1996 the 
Company made a distribution of $178,871 to existing shareholders for 
estimated federal income taxes due on 1995 S Corporation income and the 
Company issued $268,307 of notes payable to existing shareholders for S 
Corporation earnings not previously declared as dividends during 1995.  These 
notes were paid in July, 1996.  Pro forma income tax adjustments had the 
Company been a C corporation for all periods presented are provided in the 
accompanying financial statements.

6.   NET INCOME PER SHARE

     Net income per share and pro forma net income per share are computed 
based on the weighted average number of common shares and common stock 
options using the treasury stock method.  In accordance with the Securities 
and Exchange Commission requirements, common and common equivalent shares 
issued by the Company at prices below the public offering price during the 
12-month period prior to the date of the initial public offering on May 17, 
1996 have been included in the calculation as if they were outstanding for 
all periods prior to the offering using the treasury stock method and the 
initial public offering price.

     Historical net income per share is not considered meaningful for the 
periods ended prior to January 1, 1996 due to the Company's S Corporation 
status; accordingly, such per share information is not presented for such 
periods.  Pro forma net income per share is provided to show the effect on 
the historical financial information had the Company operated as a C 
Corporation since inception and excludes the $48,110 charge to income in 
connection with the termination of its S Corporation status on January 1, 
1996.

7.  USE OF ESTIMATES

     The preparation of financial statements in conformity with generally 
accepted accounting principles require management to make estimates and 
assumptions that affect the amounts reported in the financial statements and 
accompanying notes. Actual results could differ from those estimates.

                                 7

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996
                                       
                                       
NOTES TO UNAUDITED INTERIM FINANCIAL STATEMENTS

8.  INITIAL PUBLIC OFFERING OF THE COMPANY'S COMMON STOCK

     Pursuant to a registration statement on Form SB-2 with the Securities 
and Exchange Commission, on May 17, 1996 the Company's common stock commenced 
trading on the NASDAQ National Market System under the symbol PCNA.  Gross 
proceeds of $6,325,000 were raised from the sale of 1,150,000 shares at $5.50 
per share.  Net proceeds to the Company after paying all related costs of the 
offering were approximately $4,900,000.

8.  SUBSEQUENT EVENTS

     In September, 1996 the Company purchased for approximately $900,000 land 
and a building in Lake Helen, Florida, for use as its corporate headquarters. 
Modifications to improve the property's usefulness to the Company are 
expected to raise the investment to approximately $1,025,000.  The Company 
has received a loan commitment and is scheduled to close on a mortgage not to 
exceed $800,000 in December, 1996.

     Effective July 1, 1996 the Company entered into a lease for rental of 
approximately 7,250 square feet of office space in Orlando, Florida.  The 
lease is for 36 months and calls for estimated rent payments over the life of 
the lease of approximately $282,000 before sales tax.

     In July, 1996 the Company elected to retire the $268,307 of notes 
payable plus accrued interest to existing shareholders representing 1995 S 
Corporation earnings not previously paid as dividends.  This amount included 
payments which aggregated to $178,795 to the President and Executive Vice 
President of the Company.  The Company pre-paid these notes because their 
interest expense was greater than the investment income the Company could 
have reasonably earned on the funds used to retire the notes.

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          INTERIM FINANCIAL CONDITION AND RESULTS OF
          OPERATIONS

RESULTS OF OPERATIONS

     Total revenues for the three and six month periods ended June 30, 1996 
were $925,950 and $1,871,232, respectively, compared to $502,714 and 
$591,948, respectively, for the same periods in 1995.  This represents an 84% 
and 216% increase in revenues from 1995 to 1996 for the respective three and 
six month periods.  This increase in revenues is a result of several factors. 
 In the three and six month periods ended June 30, 1996 the Company published 
13 and 27 directories, respectively, compared to 9 and 12 for the same 
periods in 1995. An increase in the average revenues per directory was a 
second factor.  A third factor was the 1996 revenues from the publication of 
a bar association newsletter and the Company's Internet operations, neither 
of which had revenues in 1995.

     For the three and six months ended June 30, 1996 salaries and 
commissions were 40% and 37% of revenues as compared to 36% and 45% for the 
same periods a year earlier.  In early July of this year, the Company opened 
a sales office in Orlando, Florida.  Since nearly all employees in that 
office are new

                                    8

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


MANAGEMENT'S DISCUSSION AND ANALYSIS

hires, the revenues produced by these new hires is initially lower and the 
ratio of salary expense to revenues may be expected to be negatively impacted 
in the latter half of 1996.  The addition of this sales office is considered 
necessary for the Company to be able to adequately sell advertising for an 
increasing number of directories which the Company expects to publish.  The 
Company believes it may be able to improve sales and in-house production 
efficiencies through certain industry-specific computer-based systems and is 
currently evaluating investments in such.

     The Company's costs to print directories, which includes primarily 
materials, printing, and binding, were 13% of revenues in the three and six 
month periods ended June 30, 1995.  For the same respective periods in 1996, 
these costs rose to 15% and 14%.  In order to meet publication deadlines 
during the second half of 1996, the Company has had to contract some of the 
production to sources which had the productive capacity but which were more 
expensive. The Company expects that materials and printing costs for the 
balance of 1996 will be higher than 1995's level of 13% of directory revenues.

     Operating costs other than materials and printing, salaries and 
commissions, and depreciation increased to $371,183 (40% of revenues) for the 
three months ended June 30, 1996 from $63,336 (13% of revenues) for the same 
period in 1995.  The most significant factor in the increase in these 
operating costs were adjustments to the Company's estimates for bad debt 
allowances and its recognition of pre-payment discounts taken.  During the 
quarter ended September 30, 1996 the Company discovered that the 
computer-based custom database system upon which the Company has relied for 
tracking sales and receivables had included as part of the receivables total 
at June 30, 1996 approximately $42,000 in pre-payment discounts earned and 
taken.  Of this amount, approximately $8,000 belonged in the quarter ended 
June 30, 1996 and the remaining $34,000 related to prior periods.  The 
Company also discovered $126,000 of pre-payment discounts taken which were 
unearned, which had been reported as part of the receivables total, and which 
did not appear as due on an account-by-account basis by the computer-based 
custom database system. While management considers that the unearned 
discounts are owed to the Company, due to the aging of many of these accounts 
and because management believes that enforcing collection at this time may 
result in a reduction of future renewal revenues significantly in excess of 
the potential cash receipts, the Company has provided for a full reserve of 
these amounts at this time.  Primarily for the reasons cited above, the 
Company increased its allowance for doubtful accounts.  Operating costs as 
defined above included bad debt expense of $154,000 for the most recent 
quarter; this is 41% of the total of these operating costs for the period.  
This discovery is the reason the Company decided to amend this Form 10-QSB 
for the period ended June 30, 1996.  The Company believes all adjustments 
necessary are being made in this amended quarterly report and the report 
filed on November 19 for the quarter ended September 30, 1996.  In response 
to these matters, the Company has implemented a number of actions to detect 
unearned discounts and problem receivables much earlier so that timely 
corrective action can be taken to reduce future reserve requirements.

     Many of the costs which the Company has incurred and will incur in the 
second half of this year will not result in an immediately proportionate 
growth in revenue.  This is due to the time between the expenditure and the 
recognition of revenues from publications advertising which results from that 
expenditure.  There is a minimum of several months, for example, between the 
time a salesperson is hired and any sales of advertising by that person will 
be recognized as revenue upon the shipment of a directory containing that 
advertising.

                                       9

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


MANAGEMENT'S DISCUSSION AND ANALYSIS

     During the second half of 1996, there generally has been a decrease in 
the time between the commencement of advertising sales and the date of 
publication. The primary factors which have caused this are an increasing 
backlog in the number of directories to be published, the publication dates 
which are sometimes mandated by a bar association, and the Company's desire 
to realize growth in revenues through an increase in the number of 
directories published. When the time between the commencement of advertising 
sales and directory publication is reduced, there often is a trade-off 
between maximizing the time for the selling of advertising and leaving 
adequate time to produce the directory by the date scheduled.  As a result, 
the Company has sometimes curtailed revenues for a directory in the interest 
of meeting the publication date; in these cases, the relatively fixed 
production costs are higher as a percentage of the curtailed revenues.

     Another factor which has affected the Company's expenses when expressed 
as a percentage of revenues is the negative impact upon revenues when a 
publication dates slip from one reporting period (quarter) into the next.  
This has happened when a bar association for whatever reason does not 
complete its submission and proofing of association data in the 
non-advertising section of the directory on a timely basis; it also has 
happened when the Company's in-house or outsourced production resources have 
been unable to meet production times in order to meet intended deadlines.  As 
a result, the Company has found it more difficult in the latter half of 1996 
to complete publications in the intended period; accordingly, meeting future 
revenue objectives on a quarter-by-quarter basis has become more difficult to 
predict.  Whenever future revenues for a quarter are negatively impacted 
either through curtailment of sales in order to meet deadlines or through 
being unable to recognize the revenues in the intended period, expenses as a 
percentage of revenues for that period can be expected to be higher.

     The Company may incur a loss for the year ended December 31, 1996. 
Results of operations for the quarter then ended are uncertain and will be 
affected by proofing turn-around times by the bar associations, limited 
selling times due to publication deadlines, and the impact of holiday 
schedules upon the production capacity of the Company's third-party printers 
and other suppliers.  The Company maintains a strong backlog of contracts; in 
fact, this strong backlog contributes to the Company's difficulty in 
increasing revenues per directory due to scheduled deadlines.

     Deferred revenue, which represents amounts received from advertisers 
prior to shipment of the related directories, decreased $187,147 from 
$270,257 at December 31, 1995 to $83,110 at June 30, 1996.  This was the 
result of the Company's increased contract base which required sales of 
advertising to continue later into the period and closer to the actual 
publication date. Directories in progress, which represents costs accumulated 
for directories unpublished at the end of the period, decreased $61,485 from 
$87,618 at December 31, 1995 to $26,133 at June 30, 1996 for the same reason.

     In March, 1996 the Company borrowed $300,000 through the private 
placement of units consisting of an aggregate $300,000 principal amount of 
Bridge Notes and an aggregate of 30,000 shares of common stock.  The amount 
of the Bridge Notes was reduced and shareholders' equity increased by 
$77,778, representing the original issue discount based on an estimated fair 
value of $3.50 per share of common stock.  This resulted in a charge as 
interest expense of $57,778 and $77,778 for the three and six months ended 
June 30, 1996.  In addition, the Company retired the Bridge Notes in late May 
of this year and paid $4,932 in accrued interest.

                                        10

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


MANAGEMENT'S DISCUSSION AND ANALYSIS

LIQUIDITY AND CAPITAL RESOURCES

     On May 17, 1996 the Company's common stock commenced trading on the 
NASDAQ National Market System under the symbol PCNA.  This initial public 
offering raised $6,325,000 in gross proceeds from the sale of 1,150,000 
shares at $5.50 per share.  Net proceeds to the Company after paying all 
related costs of the offering were approximately $4,900,000.

     From the net proceeds the Company paid approximately $305,000 to retire 
the Bridge Notes and accrued interest from its private placement made in 
March, 1996.  At June 30, 1996 the Company had investments of approximately 
$4,000,000 in U.S. Treasury securities and approximately $1,045,000 in cash 
and cash equivalents.

     Net cash provided by operations was $171,766 for the six months ended 
June 30, 1996 compared to $233,062 for the same period a year earlier.  The 
most significant reasons for the decrease in 1996 from 1995 was the decrease 
in deferred revenue and the increase in accounts receivable in 1996 compared 
to 1995.  The decrease in deferred revenue was explained above under Results 
of Operations.  Accounts receivable increased in 1996 due to a higher level 
of revenues and due to a greater portion of the related shipments occurring 
late in the period.

     At June 30, 1996 the Company had no debt other than $268,307 of notes 
payable to existing shareholders for S Corporation earnings not previously 
declared as dividends during 1995.  These notes and accrued interest of 
$6,763 were paid in July of this year.

     The Company has received a loan commitment and is scheduled to close in 
December, 1996 on a mortgage not to exceed $800,000 for the land and building 
which it purchased in September of this year.

     The Company has no commitments at this time to acquire a material amount 
of capital assets.

     Based on current cash and investment balances and the Company's 
anticipated results of future operations, the Company believes that it has 
sufficient cash resources to fund its operations for the next twelve months 
or more.

FORWARD-LOOKING STATEMENTS

     The statements made above relating to the increased number of 
directories which the Company expects to publish, the Company's ability to 
improve sales and in-house production efficiencies through industry-specific 
computer-based systems, anticipated materials and printing costs for the 
balance of 1996, the Company's ability to reduce future reserve requirements 
for bad debt as a result of actions being taken, the Company's ability to 
meet publication schedules and plan revenues on a quarterly basis, the 
increase in anticipated expenses as a percentage of revenues, the Company's 
results of operations for the quarter and year ended December 31, 1996, and 
the closing of mortgage financing are forward-looking statements within the 
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the 
Securities Exchange Act of 1934.  The results anticipated by any or all of 
these forward-looking statements may not occur.  Important factors that may 
cause actual results to differ materially from the forward-looking statements 
include the following: (1) the Company's ability to find a suitable 
computer-based system;  (2)  the Company's ability to successfully install 
and implement a computer-based system;  (3)  unanticipated increases in 
third-party printing costs as a result of increases in labor or paper costs;  
(4)  the Company's ability to continue to sell sufficient advertising per 
directory published in order to maintain the same

                                   11

<PAGE>

                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


MANAGEMENT'S DISCUSSION AND ANALYSIS

percentages of materials and printing costs to directory revenues;   (5) 
unplanned postponement of the shipment of directories due to factors over 
which the Company has no control;  (6)  unanticipated changes in the 
financial markets, contract issues, or environmental concerns that affect 
mortgage financing; and  (7)  unanticipated cancellation by bar associations 
of existing contracts to publish directories.

                                         12

<PAGE>
                                       
                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


                          PART II - OTHER INFORMATION


ITEM 5.  Other Information

     Not applicable.
                                       

ITEM 6.  Exhibits and Reports on Form 8-K

     a.  Exhibits

          1.  Exhibit 11 - Statement re computation of per share earnings

          2.  Exhibit 27 - Financial Data Schedule

      b.  No reports on Form 8-K were filed during the quarter ended June 30,
          1996.


                                       13

<PAGE>

                                       
                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996
                                       
                                       
                                       
In accordance with the requirements of the Securities Exchange Act of 1934, 
the registrant caused this report to be signed on its behalf on December 30, 
1996 by the undersigned, thereunto duly authorized.

THE PUBLISHING COMPANY OF NORTH AMERICA, INC.



                              /s/ Peter S. Balise
                              -----------------------------------
                              President (Chief Executive Officer)


                              /s/ James M. Koller
                              -----------------------------------
                              Chief Financial Officer (Principal
                              Financial and Accounting Officer)


                                           14


<PAGE>

                                       
                 THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
                         FORM 10-QSB/A - JUNE 30, 1996


                                   EXHIBITS


ITEM 6.  Exhibits and Reports on Form 8-K

     a.  Exhibits

          1.  Exhibit 11 - Statement re computation of per share earnings

<TABLE>
<CAPTION>

                                                                   Three            Six 
                                                                  months         months 
                                                                   ended          ended
                                                                    June           June
Primary                                                         30, 1996       30, 1996
                                                              ----------     ----------
<S>                                                            <C>            <C>
        Average shares outstanding                             3,513,945      3,236,017
        Net effect of dilutive stock options
          based on the treasury stock method
          using the average market price                          12,077          6,038
                                                              ----------     ----------
        Total                                                  3,526,022      3,242,055
                                                              ----------     ----------
                                                              ----------     ----------
        Net income (loss)                                        $(7,448)       $82,489
                                                              ----------     ----------
                                                              ----------     ----------
        Per share amount                                           $0.00          $0.03
                                                              ----------     ----------
                                                              ----------     ----------


Fully-diluted
        Average shares outstanding                             3,513,945      3,236,017
        Net effect of dilutive stock options
          based on the treasury stock method
          using the market price at end of period                 12,564          6,282
                                                              ----------     ----------
        Total                                                  3,526,509      3,242,299
                                                              ----------     ----------
                                                              ----------     ----------
        Net income (loss)                                        $(7,448)       $82,489
                                                              ----------     ----------
                                                              ----------     ----------
        Per share amount                                           $0.00          $0.03
                                                              ----------     ----------
                                                              ----------     ----------
</TABLE>

                                                           15

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S UNAUDITED FINANCIAL STATEMENTS FOR THE PERIOD ENDED JUNE 30, 1996 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             DEC-31-1995
<PERIOD-END>                               JUN-30-1996
<CASH>                                       1,044,987
<SECURITIES>                                 4,041,744
<RECEIVABLES>                                  700,544
<ALLOWANCES>                                 (243,951)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             5,591,716
<PP&E>                                         285,181
<DEPRECIATION>                                  35,409
<TOTAL-ASSETS>                               5,865,032
<CURRENT-LIABILITIES>                          412,149
<BONDS>                                              0
                                0
                                          0
<COMMON>                                     5,096,315
<OTHER-SE>                                      62,969
<TOTAL-LIABILITY-AND-EQUITY>                 5,159,284
<SALES>                                      1,798,535
<TOTAL-REVENUES>                             1,871,232
<CGS>                                        (263,944)
<TOTAL-COSTS>                              (1,345,480)
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (57,338)
<INCOME-PRETAX>                                210,958
<INCOME-TAX>                                   128,469
<INCOME-CONTINUING>                             82,489
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  6,488
<CHANGES>                                            0
<NET-INCOME>                                    82,489
<EPS-PRIMARY>                                     0.03
<EPS-DILUTED>                                     0.03
        

</TABLE>


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