PUBLISHING CO OF NORTH AMERICA INC
NT 10-Q, 1996-11-15
MISCELLANEOUS PUBLISHING
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

                                  (Check One):
  
 |_| Form 10-K   |_| Form 20-F   |_| Form 11-K   |X| Form 10-Q   |_| Form N-SAR

               For the Quarterly Period Ended September 30, 1996

               [ ] Transition Report on Form 10-K
               [ ] Transition Report on Form 20-F
               [ ] Transition Report on Form 11-K
               [ ] Transition Report on Form 10-Q
               [ ] Transition Report on Form N-SAR
               For the Transition Period Ended: __________________

    Nothing in this form shall be construed to imply that the Commission has
                   verified any information contained herein.

If the notification relates to a portion of the filing checked above, identify
the Item(s) to which the notification relates:

________________________________________________________________________________


PART I -- REGISTRANT INFORMATION
- --------------------------------------------------------------------------------
Full Name of Registrant:           The Publishing Company of North America, Inc.

Former Name if Applicable:         Not applicable

Address of Principal Executive Office (Street and Number):
                                   577 Deltona Boulevard, 2nd Floor
City, State and Zip Code:          Deltona, Florida, 32725

PART II -- RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

        (a) The reasons described in reasonable detail in Part III of this form
            could not be eliminated without unreasonable effort or expense;
       
  |X|   (b) The subject annual report, semi-annual report, transition report on
            Form 10-K, Form 20-F, Form 11-K or Form N-SAR, or portion thereof, 
            will be filed on or before the fifteenth calendar day following the
            prescribed due date; or the subject quarterly report or transition 
            report on Form 10-Q, or portion thereof will be filed on or before 
            the fifth calendar day following the prescribed due date; and      
       
        (c) The accountant's statement or other exhibit required by Rule 
            12b-25(c) has been attached if applicable.


<PAGE>

PART III -- NARRATIVE

State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q,
N-SAR, or the transition report or portion thereof, could not be filed within
the prescribed time period.

     Information recently discovered by the Company is causing the Form 10-Q for
     the period ended June 30, 1996 to be re-stated. As a result, the Company
     could not complete all of the necessary adjustments in time for a filing on
     November 14 for the period ended September 30, 1996.

PART IV -- OTHER INFORMATION

(1)  Name and telephone number of person to contact in regard to this
     notification

     James M. Koller, CFO          407-860-3000

(2)  Have all other periodic reports required under Section 13 or 15(d) of the
     Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
     of 1940 during the preceding 12 months or for such shorter period that the
     registrant was required to file such report(s) been filed? If answer is no,
     identify report(s). |X| Yes |_| No

(3)  Is it anticipated that any significant change in results of operation from
     the corresponding period from the last fiscal year will be reflected by the
     earnings statement to be included in the subject report or portion
     thereof? |X| Yes |_| No
    
     If so, attach an explanation of the anticipated change, both narratively
     and quantitatively, and, if appropriate, state the reasons why a reasonable
     estimate of the results cannot be made.

          Three matters significantly affected the Company's results of
          operations for the quarter ended September 30, 1996. First, the
          Company's revenues in the quarter were reduced approximately $680,000
          by the slippage of shipment of four directories into the following
          quarter. Secondly, the Company recently revised its estimate of the
          allowance for bad debt; the revised estimate resulted in a charge to
          income in the most recent quarter of approximately $137,000. Thirdly,
          substantial recent growth in the Company's number of employees
          resulted in a significant increase in the Company's costs. Please
          reference attached Exhibit A which is hereby incorporated by reference
          as an integral part of this document. The Company may still make some
          adjustments from the numbers presented in Exhibit A; if so, such
          adjustments are not considered likely to be material.

- --------------------------------------------------------------------------------

                 The Publishing Company of North America, Inc.
                  (Name of Registrant as Specified in Charter)

            has caused this notification to be signed on its behalf
                  by the undersigned hereunto duly authorized.

     November 15, 1996                       /s/ James M. Koller
                                             -------------------
                                             Chief Financial Officer (Principal
                                             Financial and Accounting Officer)

Instruction: The form may be signed by an executive officer of the registrant or
by any other duly authorized representative. The name and title of the person
signing the form shall be typed or printed beneath the signature. If the
statement is signed on behalf of the registrant by an authorized representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

                                    ATTENTION
   Intentional misstatements or omissions of fact constitute Federal Criminal
                        Violations. (See 18 U.S.C. 1001)



                    Form 12b-25 Notification of Late Filing
               For the Quarterly Period Ended September 30, 1996
                                   Exhibit A

                 The Publishing Company of North America, Inc.
                              Statements of Income
                                  (unaudited)

<TABLE>
<CAPTION>
                                     Three months ended        Nine months ended
                                        September 30              September 30
                                   -----------------------   -----------------------
                                      1995         1996         1995         1996
                                   ----------  -----------   ----------  -----------
<S>                                <C>         <C>           <C>         <C>        
Net Sales                          $  372,104  $   441,574   $  964,052  $ 2,312,806

Cost and expenses:
  Salaries and commissions            180,245      447,628      445,189    1,132,204
  Materials and printing               43,129       97,167      120,298      361,112
  Depreciation                          9,958       25,325       22,922       60,734
  Other operating costs                53,621      442,123      161,520    1,067,617
                                   ----------  -----------   ----------  -----------
                                      286,953    1,012,243      749,929    2,621,667
                                   ----------  -----------   ----------  -----------
Income (loss) from operations          85,151  (   570,669)     214,123  (   308,861)

Other income
  Interest income, net of expense        --         59,541         --          2,203
  Other                                 1,274         --          3,160        6,488
                                   ----------  -----------   ----------  -----------
Income (loss) before provision
  for income taxes                     86,425  (   511,128)     217,283     (300,170)
Provision for income taxes               --    (    79,315)        --         48,110
                                   ----------  -----------   ----------  -----------
Net income (loss)                  $   86,425  ($  431,813)  $  217,283  ($  348,280)
                                   ==========  ===========   ==========  ===========
Net income (loss) per share              --    ($     0.11)        --    ($     0.10)
                                   ==========  ===========   ==========  ===========
Shares used in computation of
  net income per share                   --      4,111,569         --      3,535,210
                                   ==========  ===========   ==========  ===========

Pro forma data:
  Net income (loss) before
    provision for income taxes     $   86,425  ($  511,128)  $  217,283  ($  300,170)
  Pro forma provision for
    income taxes                       32,574  (    79,315)      81,927            0
                                   ----------  -----------   ----------  -----------
  Pro forma net income (loss)      $   53,851  ($  431,813)  $  135,356  ($  300,170)
                                   ==========  ===========   ==========  ===========
Pro forma net income (loss)
  per share                        $     0.02  ($     0.11)  $     0.05  ($     0.08)
                                   ==========  ===========   ==========  ===========
Shares used in computation of
  net income per share                   --      4,111,569         --      3,535,210
                                   ==========  ===========   ==========  ===========
</TABLE>



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