PUBLISHING CO OF NORTH AMERICA INC
10QSB, 1998-08-13
MISCELLANEOUS PUBLISHING
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<PAGE>


                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB


              [X] Quarterly Report Under Section 13 or 15(d) of the
                        Securities Exchange Act of 1934.


                  For the quarterly period ended June 30, 1998


                          Commission File No. 0-27994
                                             ---------


                  The Publishing Company of North America, Inc.
        (Exact name of small business issuer as specified in its charter)


           Florida                                     59-3203301
 (State or other jurisdiction of                   (I.R.S. Employer
 incorporation or organization)                  Identification Number)


                              186 P.C.N.A. Parkway
                              Lake Helen, FL 32744
                                  904-228-1000
                          (Address and telephone number
                         of principal executive offices)


Indicate by check mark whether the issuer (1) filed all reports required to be
filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or
for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days:
                                  X Yes      No
                                ---      ---

State the number of shares outstanding of each of the issuer's classes of common
equity, as of the latest practicable date:

<TABLE>
<CAPTION>

          Class                               Outstanding at June 30, 1998
          -----                               ----------------------------
<S>                                           <C>      
Common Stock:  no par value                              4,048,600
</TABLE>


Transitional Small Business Disclosure Format (check one):    Yes    X  No
                                                           ---      ---



<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


                                      INDEX
<TABLE>
<CAPTION>

                                                                                    Page
                                                                                    ----
<S>                                                                             <C>
                         PART I - FINANCIAL INFORMATION

ITEM 1.  Financial Statements

     Consolidated Balance Sheets
           as of June 30, 1998 (unaudited) and December 31, 1997                       3

     Consolidated Statements of Operations
           for the three and six months ended June 30, 1998 and 1997 (unaudited)       4

     Consolidated Statements of Cash Flows
           for the six months ended June 30, 1998 and 1997 (unaudited)             5 - 6

     Notes to unaudited interim financial statements                               7 - 9

ITEM 2.  Management's Discussion and Analysis of Interim Financial
           Condition and Results of Operations                                   10 - 13


                           PART II - OTHER INFORMATION


ITEM 4.  Submission of Matters to a Vote of Securities Holders                        14

ITEM 5.  Other Information                                                            14

ITEM 6.  Exhibits and Reports on Form 8-K                                             14

           Exhibit 27 - Financial data schedule

</TABLE>



                                       2
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998



                           Consolidated Balance Sheets

<TABLE>
<CAPTION>

                                                                                  June 30,         December 31,
                                                                                    1998               1997
                                                                         ---------------------------------------
                                                                                (Unaudited)
<S>                                                                              <C>                  <C>       

Assets                                                                          
Current assets:
     Cash and cash equivalents                                                   $2,379,261           $1,710,304
     Available-for-sale securities                                                  585,953            1,007,050
     Accounts receivable, less allowance for doubtful
          accounts of $223,540 at June 30, 1998
          and $414,693 at December 31, 1997                                         401,363            1,308,884
     Directories in progress                                                        306,421              463,414
     Other current assets                                                           114,377               65,010
                                                                         -----------------------------------------
Total current assets                                                              3,787,375            4,554,662

Property and equipment, net                                                       1,381,297            1,481,549
Goodwill, net                                                                           ---            1,898,680
Investment in College Directory Publishing Corporation                              200,000                  ---
Other assets                                                                        312,199              116,786
                                                                         -----------------------------------------
Total assets                                                                     $5,680,871           $8,051,677
                                                                         -----------------------------------------
                                                                         -----------------------------------------

Liabilities and shareholders' equity
Current liabilities:
     Accounts payable                                                              $289,352           $1,013,787
     Accrued expenses                                                               208,941              552,529
     Income taxes payable                                                               ---               50,000
     Deferred revenue                                                               754,553              894,109
     Capitalized leases                                                                 ---                5,358
     Mortgage payable                                                                53,333               53,333
                                                                         -----------------------------------------
Total current liabilities                                                         1,306,179            2,569,116

Capitalized leases payable after one year                                               ---               10,717
Mortgage payable after one year                                                     666,667              693,333
                                                                         -----------------------------------------
Total liabilities                                                                 1,972,846            3,273,166

Shareholders' equity:
     Common shares, no par value:
          15,000,000 shares authorized; 4,048,600 shares issued and outstanding
          at June 30, 1998; 4,869,900 shares
          issued and outstanding at December 31, 1997                             5,834,698            5,834,698
     Treasury stock, at cost                                                       (421,667)                 ---
     Unrealized gain (loss) on available-for-sale securities                          2,179               (3,033)
     Accumulated deficit                                                         (1,696,143)          (1,037,737)
     Unearned compensation, net                                                     (11,042)             (15,417)
                                                                         -----------------------------------------
Total shareholders' equity                                                        3,708,025            4,778,511
                                                                         -----------------------------------------
Total liabilities and shareholders' equity                                       $5,680,871           $8,051,677
                                                                         -----------------------------------------
                                                                         -----------------------------------------
</TABLE>


                             See accompanying notes.



                                       3
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998




                      Consolidated Statements of Operations
                                   (unaudited)


<TABLE>
<CAPTION>

                                                       Three months ended                         Six months ended
                                                  June 30,             June 30,           June 30,           June 30,
                                                   1998                 1997               1998               1997
                                          --------------------------------------  ------------------------------------
<S>                                          <C>                   <C>                <C>                <C>       

Net sales                                       $1,738,179            $1,624,397         $3,695,912         $3,058,093

Costs and expenses:
     Production                                    407,200               422,894            853,961            787,983
     Marketing and selling                       1,001,798               681,741          2,066,941          1,172,843
     Depreciation                                   44,305                33,921             89,785             67,721
     Amortization                                   25,072                 6,725             55,974             13,982
     General and administrative                    468,909               502,773          1,069,241          1,046,635
                                          ---------------------------------------  ------------------------------------
                                                 1,947,284             1,648,054          4,135,902          3,089,164
                                          ---------------------------------------  ------------------------------------

Loss from operations                              (209,105)              (23,657)          (439,990)           (31,071)

Interest income, net of expense                     13,152                50,387              5,186             60,840
Loss from sale of subsidiary                      (223,602)                  ---           (223,602)               ---
                                          ---------------------------------------  ------------------------------------

Net income (loss)                                ($419,555)              $26,730          ($658,406)            29,769
                                          ---------------------------------------  ------------------------------------
                                          ---------------------------------------  ------------------------------------
Net income (loss) per common share
     Basic                                          ($0.09)                $0.01            ($0.14)             $0.01
                                          ---------------------------------------  ------------------------------------
                                          ---------------------------------------  ------------------------------------ 
    Diluted                                        ($0.09)                $0.01            ($0.14)             $0.01
                                          ---------------------------------------  ------------------------------------
                                          ---------------------------------------  ------------------------------------

Shares used in computing net income (loss) per share
     Basic                                       4,707,012             4,121,274          4,785,339          4,120,020
                                          ---------------------------------------  ------------------------------------
                                          ---------------------------------------  ------------------------------------
     Diluted                                     4,707,012             4,129,184          4,785,339          4,130,912
                                          ---------------------------------------  ------------------------------------
                                          ---------------------------------------  ------------------------------------
</TABLE>


                             See accompanying notes.


                                       4
<PAGE>


                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998

                            Statements of Cash Flows
                                   (unaudited)

<TABLE>
<CAPTION>


                                                                                                 Six months ended
                                                                                          June 30,             June 30,
                                                                                            1998                 1997
                                                                                   -------------------------------------
<S>                                                                                   <C>                     <C>    

Cash flows from operating activities
Net income (loss)                                                                        ($658,406)              $29,769
Adjustments to reconcile net income (loss) to net cash
used in operating activities:
     Depreciation and amortization                                                         145,760                81,703
     Accretion of unearned compensation                                                      4,375                 9,083
     Bad debt expense                                                                      206,574               354,001
     Exchange of advertising for machinery & equipment                                      (2,100)               (6,586)
     Gain on sale of securities                                                            (17,744)              (22,651)
     Loss from sale of CDP                                                                 223,602                   ---
     Changes in assets and liabilities, net of sale of CDP:
          (Increase) decrease in accounts receivable                                       434,994              (512,837)
          Increase in directories in progress                                             (611,329)              (72,955)
          Increase in other assets                                                        (162,447)             (152,199)
          Increase (decrease) in accounts payable                                         (650,738)               34,518
          Increase (decrease) in accrued expenses                                         (122,954)               14,207
          Increase in deferred revenue                                                     553,530                81,970
                                                                                   --------------------------------------
Net cash used in operating activities                                                     (656,883)             (161,977)

Cash flows from investing activities
     Sale of CDP, net of cash balance                                                    1,069,294                   ---
     Sale of securities available-for-sale                                                 444,000             1,000,000
     Purchases of U.S. Treasury securities                                                     ---              (399,781)
     Purchases of property, plant and equipment                                            (66,427)              (85,172)
                                                                                   --------------------------------------
Net cash provided by investing activities                                                1,446,867               515,047

Cash flows from financing activities
     Compensation issued as shares of common stock                                             ---                15,133
     Repayment of mortgage principal                                                       (26,667)              (26,667)
     Repayment of capitalized leases                                                        (2,187)                  ---
     Contingent consideration paid relating to acquisition of CDP                          (14,256)                  ---
     Purchase of treasury stock                                                            (77,917)                  ---
                                                                                   --------------------------------------
Net cash used in financing activities                                       (121,027)              (11,534)

Net increase in cash and cash equivalents                                                  668,957               341,536
Cash and cash equivalents at beginning of period                                         1,710,304             1,760,831
                                                                                   --------------------------------------
Cash and cash equivalents at end of period                                              $2,379,261            $2,102,367
                                                                                   --------------------------------------
                                                                                   --------------------------------------

</TABLE>



                                       5
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998

                      Statements of Cash Flows (continued)
                                   (unaudited)


<TABLE>
<CAPTION>

                                                                                                 Six months ended
                                                                                           June 30,             June 30,
                                                                                            1998                 1997
                                                                                   --------------------------------------
<S>                                                                                       <C>                  <C>    

Supplemental cash flow information

Interest paid                                                                               $30,213              $32,869
                                                                                   --------------------------------------
                                                                                   --------------------------------------

Exchange of advertising for supplies                                                         $4,076               $8,452
                                                                                   --------------------------------------
                                                                                   --------------------------------------

Non-cash items received from sale of CDP                                                   $643,750                  ---
                                                                                   --------------------------------------
                                                                                   --------------------------------------

</TABLE>



                             See accompanying notes.



                                       6
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

1.   BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements of The Publishing
Company of North America, Inc. and subsidiary (the "Company") have been prepared
in accordance with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-QSB and Item 310(b)
of Regulation S-B. Accordingly, they do not include all the information and
footnotes required by generally accepted accounting principles for complete
financial statements. In the opinion of management, all adjustments (consisting
of normal recurring accruals) considered necessary for a fair presentation have
been included in the accompanying unaudited consolidated financial statements.
The results of operations of any interim period are not necessarily indicative
of the results of operations for the fiscal year.

2.   CONSOLIDATION

The consolidated financial statements include the accounts of the Company's bar
and medical association directory publishing division ("PCNA") and its
wholly-owned subsidiary, College Directory Publishing, Inc. ("CDP") since the
acquisition of CDP on July 3, 1997 and until its sale on June 10, 1998 (see Note
11). Intercompany transactions have been eliminated in consolidation.

3.   CASH AND CASH EQUIVALENTS

The Company considers all highly-liquid investments with a maturity of three
months or less when purchased to be cash equivalents.

4.   AVAILABLE-FOR-SALE SECURITIES

Available-for-sale securities are carried at fair value, with the unrealized
gains and losses reported in a separate component of shareholders' equity. Fair
value is determined by readily available market quotations. Realized gains and
losses and declines in value judged to be other-than-temporary are included in
investment income. The cost of securities sold is based on the specific
identification method. Interest and dividends are included in investment income.

5.   ACCOUNTS RECEIVABLE

Accounts receivable are comprised primarily of amounts due from advertisers in
the bar association and campus directories. The Company's allowance for doubtful
accounts is estimated by management as a percentage of sales. Prior to December
31, 1997, amounts outstanding more than six months but less than one year were
included as accounts receivable but fully provided for in the allowance for
doubtful accounts. At December 31, 1997 and thereafter all amounts outstanding
in excess of six months are written off.



                                       7
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

6.   REVENUE RECOGNITION

Revenues and related costs are recorded by the Company upon shipment of
directories. Costs accumulated under directories in progress are stated at
estimated costs, not in excess of estimated realizable value. Deferred revenue
represents amounts received from advertisers prior to shipment of the related
directories.

7.   GOODWILL

Goodwill resulting from the acquisition of CDP was amortized using the
straight-line method over twenty years until the sale of CDP on June 10, 1998.
(See Note 11.)

8.   EARNINGS PER SHARE

In 1997, the Financial Accounting Standards Board issued SFAS No. 128, Earnings
Per Share. SFAS 128 replaced the calculation of primary and fully diluted
earnings per share with basic and diluted earnings per share. Unlike primary
earnings per share, basic earnings per share excludes any dilutive effects of
options. Diluted earnings per share is very similar to the previously reported
fully diluted earnings per share. Earnings per share amounts for 1997 have been
restated to conform to the Statement 128 requirements. The following table sets
forth the computation of basic and diluted earnings per share:

<TABLE>
<CAPTION>


                                                             Three months ended June 30,       Six months ended June 30,
                                                                 1998           1997              1998           1997
                                                            -----------------------------    -----------------------------
<S>                                                         <C>              <C>             <C>              <C>    

Numerator:
   Net income (loss) from continuing operations                 ($419,555)       $26,730         ($658,406)       $29,769
                                                            -----------------------------    -----------------------------
   Numerator for basic earnings per share - income
      (loss) available to common shareholders                    (419,555)        26,730          (658,406)        29,769

   Effect of dilutive securities                                      ---            ---               ---            ---
                                                            -----------------------------    -----------------------------
      Numerator for diluted earnings per share -
        income (loss) available to common
        shareholders after assumed conversions                   (419,555)        26,730          (658,406)        29,769

Denominator:
   Denominator for basic earnings per share -
      weighted-average shares                                   4,707,012      4,121,274         4,785,339      4,120,020

   Effect of dilutive securities - stock options                      ---          7,910               ---         10,892
                                                            -----------------------------    -----------------------------
      Denominator for diluted earnings per share -
        Adjusted weighted-average shares and
        assumed conversions                                     4,707,012      4,129,184         4,785,339      4,130,912

Basic earnings per share                                          ($0.09)          $0.01            ($0.14)         $0.01
                                                            -----------------------------    -----------------------------
                                                            -----------------------------    -----------------------------
Diluted earnings per share                                        ($0.09)          $0.01            ($0.14)         $0.01
                                                            -----------------------------    -----------------------------
                                                            -----------------------------    -----------------------------

</TABLE>



                                       8
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


NOTES TO UNAUDITED INTERIM CONSOLIDATED FINANCIAL STATEMENTS

8.   EARNINGS PER SHARE (continued)

In computing diluted EPS for 1998, options for 228,000 common shares were
excluded from the diluted earnings per share computation because their effects
would have been antidilutive.

9.   STOCK-BASED COMPENSATION

The Company follows Statement of Financial Accounting Standards (SFAS) No. 123,
Accounting and Disclosure of Stock-Based Compensation. SFAS No. 123 allows
companies to continue to measure compensation cost for stock-based employee
compensation plans using the intrinsic value method of accounting as prescribed
in Accounting Principles Board (APB) Opinion No. 25, Accounting for Stock Issued
to Employees and related interpretations. The Company has elected to continue
its APB Opinion No. 25 accounting treatment for stock-based compensation, and
has adopted the provisions of SFAS No. 123 requiring disclosure of the proforma
effect on net earnings and earnings per share as if compensation cost had been
recognized based upon the estimated fair value at the date of grant for options
awarded. Such proforma disclosures are not required in interim financial
statements.

10.  USE OF ESTIMATES

The preparation of consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

11.  ACQUISITION AND SALE OF COLLEGE DIRECTORY PUBLISHING, INC.

On July 3, 1997, the Company, through a wholly-owned subsidiary, acquired 100%
of the outstanding capital stock of CDP. The acquisition was accounted for under
the purchase method of accounting, and accordingly, the results of operations
have been included in the Company's consolidated statements of operations since
the date of acquisition. The purchase price was allocated to assets acquired and
liabilities assumed based on fair market value at the date of acquisition. This
resulted in an excess of purchase price over net assets acquired of $1,947,282
which was amortized on a straight line basis over 20 years until the sale of CDP
on June 10, 1998, at which time $91,935 of goodwill had been amortized.

On June 10, 1998, the Company sold 100% of CDP to a group headed by the
executive management of CDP in exchange for (i) $1,400,000 (including $1,100,000
in loans made to CDP by the Company; (ii) a $100,000 note from the corporation
acquiring CDP (the "Acquiror" or "College Directory Publishing Corporation") due
upon the earlier of December 15, 1999 or completion of the Acquiror's initial
public offering ("IPO"); $200,000 in preferred stock of the Acquiror convertible
into $1,000,000 of common stock upon completion of an IPO by the Acquiror; and
(iv) 750,000 shares of the Company's common stock that it issued when it
acquired CDP in July 1997. The Company posted a loss of $223,602 as a result of
the sale transaction; which loss could be attributed primarily to the decline in
value of the Company shares issued in the acquisition and returned in the sale.
The value attributed to the shares at the time of the acquisition (excluding
those considered contingent consideration) was $687,500; these same shares were
valued at $343,750 when returned to the Company upon the sale. 


                                       9
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998



ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF INTERIM FINANCIAL CONDITION AND
        RESULTS OF OPERATIONS

Results of Operations

     The following tables set forth the Company's results of operations for the
three and six months ended June 30, 1998 and 1997, showing the results of PCNA
and CDP separately and on a consolidated basis (1997 results are for PCNA only
because CDP was acquired on July 3, 1997):


<TABLE>
<CAPTION>


                                                 Three months ended                            Three months ended
                                                     June 30, 1998                   June 30, 1998         June 30, 1997
                                                    PCNA              CDP              Consolidated              PCNA
                                        ----------------------------------     --------------------------------------------
<S>                                           <C>                <C>                    <C>                   <C>       
Net sales                                     $1,738,179              ---                $1,738,179            $1,624,397
Costs and expenses:
     Production                                  407,200              ---                   407,200               422,894
     Marketing and selling                       908,539          $93,259                 1,001,798               681,741
     Depreciation                                 38,667            5,638                    44,305                33,921
     Amortization                                 25,072              ---                    25,072                 6,725
     General and administrative                  347,135          121,774                   468,909               502,773
                                        ----------------------------------     --------------------------------------------
                                               1,726,613          220,671                 1,947,284             1,648,054
                                        ----------------------------------     --------------------------------------------
Income (loss) from operations                     11,566         (220,671)                 (209,105)              (23,657)
Interest income (expense), net                    32,913          (19,761)                   13,152                50,387
Loss from sale of subsidiary                    (223,602)             ---                  (223,602)                  ---
                                        ----------------------------------     --------------------------------------------
Net income (loss)                              ($179,123)       ($240,432)                ($419,555)              $26,730

                                                   Six months ended                             Six months ended
                                                        June 30, 1998                June 30, 1998         June 30, 1997
                                                    PCNA              CDP              Consolidated                  PCNA
                                        ----------------------------------     --------------------------------------------

Net sales                                     $3,695,912              ---                $3,695,912            $3,058,093
Costs and expenses:
     Production                                  853,961              ---                   853,961               787,983
     Marketing and selling                     1,908,714         $158,227                 2,066,941             1,172,843
     Depreciation                                 78,886           10,899                    89,785                67,721
     Amortization                                 55,974              ---                    55,974                13,982
     General and administrative                  833,674          235,567                 1,069,241             1,046,635
                                        ----------------------------------     --------------------------------------------
                                               3,731,209          404,693                 4,135,902             3,089,164
                                        ----------------------------------     --------------------------------------------
Loss from operations                             (35,297)        (404,693)                 (439,990)              (31,071)
Interest income (expense), net                    37,869          (32,683)                    5,186                60,840
Loss from sale of subsidiary                    (223,602)             ---                  (223,602)                  ---
                                        ----------------------------------     --------------------------------------------
Net income (loss)                              ($221,030)       ($437,376)                ($658,406)              $29,769

</TABLE>



                                       10
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998



Results of Operations (continued)

     PCNA's revenues increased 7% for the quarter ended June 30, 1998 from the
same period a year earlier; it increased 21% for the six months then-ended from
the same period a year earlier. CDP posted no revenues in the first two quarters
of 1998. As is evident in the tables above, CDP's results of operations and its
sale on June 10, 1998 (see Note 11 to the Unaudited Interim Financial
Statements) had a very significant negative impact on the Company's consolidated
operations. CDP's loss of $437,000 for the first half of 1998 was expected due
to the seasonality of its business. The loss of $224,000 resulting from the sale
of CDP could be attributed primarily to the decrease of $343,750 in the value of
the stock which was issued in the acquisition and then returned to the Company
in the sale.

     Excluding CDP's loss and the loss from the sale of CDP, the Company posted
income from operations for the most recent quarter of $11,566. Again excluding
the effect of CDP's losses and the loss from the sale of CDP, the Company's net
income for the three and six months ended June 30, 1998 were $44,479 and $2,572,
respectively.

     The following table sets forth PCNA's results of operations (excluding CDP)
in percentages of revenues for the three and six months ended June 30, 1998 and
1997:

<TABLE>
<CAPTION>

                                                        Three months ended June 30           Six months ended June 30
                                                          1998              1997              1998               1997
                                                           PCNA              PCNA             PCNA               PCNA
                                                 -------------------------------------------------------------------------
<S>                                                       <C>                <C>               <C>                <C>   
          Net sales                                       100.0%             100.0%            100.0%             100.0%
          Costs and expenses:
               Production                                  23.4%              26.0%             23.1%              25.8%
               Marketing and selling                       52.3%              42.0%             51.6%              38.4%
               Depreciation                                 2.2%               2.1%              2.1%               2.2%
               Amortization                                 1.4%               0.4%              1.5%               0.5%
               General and administrative                  20.0%              31.0%             22.6%              34.2%
                                                 -------------------------------------------------------------------------
                                                           99.3%             101.5%            101.0%             101.0%
                                                 -------------------------------------------------------------------------
          Income (loss) from operations                     0.7%              (1.5%)            (1.0%)             (1.0%)

</TABLE>

     Management has been able to reduce PCNA's production costs and its general
and administrative expenses as a percentage of revenues for the periods shown in
1998 from that in the same periods in 1997. The reduction in production costs
was due primarily to lower in-house labor costs. Approximately half of the
reduction in general and administrative costs was due to lower bad debt expenses
in 1998; lower payroll expense in this area also was a significant factor. In
the quarter ended June 30, 1998, the Company recognized a $43,000 insurance
reimbursement for certain legal expenses which were incurred in prior periods.
Amortization expense rose in 1998 from 1997 due to the amortization of the
goodwill relating to the acquisition of CDP in July, 1997. Management also has
taken efforts to reduce marketing and selling costs, the great majority of which
are the costs of selling print advertising rather than the securing of
publishing contracts; however, management's efforts have not resulted in
reductions of these expenses to date. In fact, these expenses increased for the
periods in 1998 shown above, owing primarily to increases in related payroll
costs. There can be no assurances that reductions will occur over the balance of
1998.


                                       11
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


Results of Operations (continued)

     At the time of this report, the Company anticipates that its revenues for
the quarter ended September 30, 1998 will be lower than either of the two
previous quarters of 1998. Management does not know yet what the effect of the
lower revenues will be upon net income; however, management does expect a loss.
The amount of the loss could be significantly affected by the volume of sales
made by September 30 for fourth quarter and subsequent publications. According
to accounting principles followed by the Company, expenses incurred by September
30 but relating to subsequent publications would be deferred into future periods
in order to report them in the same period as the corresponding revenues are
reported.


Liquidity and Capital Resources

     At June 30, 1998, the Company had $2,379,261 in cash and cash equivalents
and $585,953 in U.S. Treasury securities. This compares to $860,667 and
$1,021,171, respectively, at March 31, 1998. The primary reason for this
increase in liquidity was the net cash proceeds of $1,069,294 ($1,400,000 less
CDP's cash balance of $330,706) which the Company received in the sale of CDP.

     The Company also received a promissory note from the Acquiror for $100,000
interest-bearing at 5% and due no later than December 15, 1999, and $200,000 of
preferred stock of the Acquiror, convertible into $1,000,000 of common stock
upon certain conditions generally involving the Acquiror's initial public
offering of its common stock or its acquisition by a publicly-owned company.

     The Company used $656,883 of cash in operating activities in the first half
of 1998, compared to $161,977 used in the same period in 1997. The net loss of
$658,000 in 1998 included the non-cash loss of $223,602 from the sale of CDP.
Other significant factors in 1998 included an increase of $611,329 in
directories in progress, a decrease of $650,738 in accounts payable, and an
increase of $553,530 in deferred revenue. All of these changes were primarily
attributable to CDP's highly-seasonal business cycle. In the first half of 1998,
CDP paid down the high accounts payable balance it had at the end of 1997 which
resulted from the high volume of publications it had printed and shipped in the
last quarter of that year. Also in the first half of 1998, CDP began to
accumulate costs (which are reported as directories in progress) and it began to
collect deferred revenues on directories that would not be published until late
1998. These changes were all expected and normal for CDP's business cycle.

     The Company has no plans at this time to acquire a material amount of
capital assets.

     From January 1 through June 30, 1998, the Company purchased 71,300 shares
of its common stock at an average cost of $1.09 per share, including 50,000
shares at $1.00 per share purchased in April from its former Executive Vice
President and current director.

     Based on current cash and investment balances and the Company's anticipated
results of future operations, the Company believes that it has sufficient cash
resources to fund its operations for the next twelve months or more.


                                       12
<PAGE>


                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998


Forward-Looking Statements

     The statement made above relating to the Company's expectations with regard
to the Company's future liquidity is a forward-looking statement within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. The results anticipated by this forward-looking
statement may not occur. Important factors that may cause actual results to
differ materially from the forward-looking statement include the following: (1)
unanticipated increases in expenses; and (2) unanticipated difficulties in
selling advertising in bar association directories.


                                       13
<PAGE>


                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998



                           PART II - OTHER INFORMATION

ITEM 4. Submission of Matters to a Vote of Securities Holders

     The annual meeting of the shareholders of the Company was held at the
Company's corporate offices in Lake Helen, Florida, on May 28, 1998. At that
time the shareholders, by direct vote and by proxy, re-elected Mr. Matt Butler
as a director of the Company. The vote was 3,278,154 shares for Mr. Butler, 0
shares against, and 4,000 shares abstaining. The terms of Mssrs. Peter S.
Balise, D. Scott Plakon, Richard Silver, and Michael S. Paul continued and they
remained as directors of the Company.

     Also at that meeting the shareholders, by direct vote and by proxy,
ratified the appointment of Ernst & Young LLP as independent auditors for the
fiscal year ended December 31, 1998. The vote was 3,282,154 shares for, and no
shares against or abstaining.

     There was no other business brought at the meeting requiring a vote of the
shareholders.


ITEM 5. Other Information

     On June 22, 1998, Michael S. Paul resigned from the Company's Board of
Directors. Mr. Paul was CEO of the Company's former subsidiary, CDP.


ITEM 6. Exhibits and Reports on Form 8-K

     a.   Exhibits

          1.   Exhibit 27 - Financial Data Schedule

     b.   Report on Form 8-K filed during the quarter ended June 30, 1998

          1.   On June 25, 1998 the Company filed a report relating to its sale
               of its wholly-owned subsidiary, CDP. The report included pro
               forma financial information relating to the transaction.



                                       14
<PAGE>

                  The Publishing Company of North America, Inc.
                           Form 10-QSB - June 30, 1998



In accordance with the requirements of the Securities Exchange Act of 1934, the
registrant caused this report to be signed on its behalf on August 13, 1998 by
the undersigned, thereunto duly authorized.


                             The Publishing Company of North America, Inc.


                             /s/ Peter S. Balise
                             -------------------
                             President (Chief Executive Officer)


                             /s/ James M. Koller
                             -------------------
                             Chief Financial Officer (Principal
                             Financial and Accounting Officer)



                                       15

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS FOR THE PERIOD ENDED JUNE
30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                       2,379,261
<SECURITIES>                                   585,953
<RECEIVABLES>                                  624,903
<ALLOWANCES>                                 (223,540)
<INVENTORY>                                          0
<CURRENT-ASSETS>                             3,787,375
<PP&E>                                       1,734,008
<DEPRECIATION>                               (352,711)
<TOTAL-ASSETS>                               5,680,871
<CURRENT-LIABILITIES>                        1,306,179
<BONDS>                                        720,000
                                0
                                          0
<COMMON>                                     5,834,698
<OTHER-SE>                                 (2,126,673)
<TOTAL-LIABILITY-AND-EQUITY>                 3,708,025
<SALES>                                      3,695,912
<TOTAL-REVENUES>                             3,695,912
<CGS>                                          853,961
<TOTAL-COSTS>                                4,135,902
<OTHER-EXPENSES>                               223,602
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               5,186
<INCOME-PRETAX>                              (658,406)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (658,406)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (658,406)
<EPS-PRIMARY>                                   (0.14)
<EPS-DILUTED>                                   (0.14)
        

</TABLE>


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