PROSPECTUS
225,000 SHARES OF COMMON STOCK
THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
INVESTING IN THE COMMON STOCK INVOLVES SUBSTANTIAL RISKS. SEE "RISK FACTORS"
BEGINNING ON PAGE 4.
This prospectus relates to the public offering of up to 225,000 shares of our
common stock, which are being offered for sale by a selling stockholder.
NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS IS ACCURATE OR COMPLETE. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
The date of this prospectus is March 7, 2000
The Publishing Company of North America, Inc.
186 P.C.N.A. Parkway
Lake Helen, FL 32744
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YOU SHOULD ONLY RELY ON THE INFORMATION CONTAINED IN THIS PROSPECTUS.
WE HAVE NOT AUTHORIZED ANYONE TO PROVIDE YOU WITH INFORMATION DIFFERENT FROM
THAT CONTAINED IN THIS PROSPECTUS. WE ARE OFFERING TO SELL, AND SEEKING OFFERS
TO BUY, SHARES OF COMMON STOCK ONLY IN JURISDICTIONS WHERE OFFERS AND SALES ARE
PERMITTED. THE INFORMATION CONTAINED IN THIS PROSPECTUS IS ACCURATE ONLY AS THE
DATE OF THIS PROSPECTUS, REGARDLESS OF THE TIME OF DELIVERY OF THIS PROSPECTUS
OR OF ANY SALE OF COMMON STOCK.
TABLE OF CONTENTS
Prospectus Summary ........................................................ 2
Risk Factors .............................................................. 4
Forward-Looking Statements ................................................ 9
Recent Developments ....................................................... 9
Where You Can Find More Information ....................................... 13
Selling Stockholder ....................................................... 14
Plan of Distribution ...................................................... 14
Legal Matters ............................................................. 15
Experts ................................................................... 15
PROSPECTUS SUMMARY
This summary highlights selected information contained later in this
prospectus or in the documents which we are incorporating by reference. This
summary may not contain all the information you should consider before investing
in our common stock. You should read the entire prospectus carefully including
the "Risk Factors" which follow.
THE PUBLISHING COMPANY OF NORTH AMERICA, INC.
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OUR BUSINESS .......................... We are a leading publisher of official
bar association membership
directories. We also publish
membership directories for medical
associations. Over approximately the
last year, we have intentionally
reduced the number of directories we
publish in order to achieve
profitability from our traditional
publishing business. We believe that
the publication of bar association and
medical association membership
directories has limited growth
opportunities.
At the same time, the Internet has
opened a new opportunity for us to
provide information, sell advertising
and offer goods
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and services to the legal community
and others. In 1999, we launched our
Internet strategy featuring three
websites consisting of a legal portal,
an online directory of experts and
vendors selling products and services
to the legal community and an
e-commerce store. As described later
in this prospectus under "Recent
Developments", we are not relying upon
the e-commerce store at this time, and
we are considering expanding our
Internet strategy to meet the needs of
the legal community and consumers. We
believe the growing acceptance of the
Internet creates a potential business
opportunity; we also believe we can
leverage upon our relationships with
bar associations, our print directory
clients and others to promote our
online websites.
In late 1999, we acquired the Internet
address "attorneys.com." More
recently, our board of directors
adopted a resolution to change our
corporate name from The Publishing
Company of North America, Inc. to
Attorneys.com, Inc. We intend to
present this resolution at our annual
shareholders meeting this Spring,
expect that it will be approved and
will officially change our name to
Attorneys.com, Inc. at that time.
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ABOUT THE PUBLISHING COMPANY We are a Florida corporation organized
OF NORTH AMERICA ...................... in 1993. Our offices are located at:
186 P.C.N.A. Parkway
Lake Helen, FL
32744-0280 (904) 228-1000
Information about us is available on
the Internet at www.pcna.com. The
information contained at this website
is not part of this prospectus.
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THE OFFERING
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COMMON STOCK OFFERED .................. We are not offering for sale any of
the shares of common stock. 225,000
shares are being offered for sale by
InterWest Associates upon the exercise
of warrants it holds. See "Selling
Stockholder" for information about a
description of the selling stockholder
and the common stock offered for sale
including the warrant exercise prices.
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RISK FACTORS
You should not purchase our common stock unless you can afford a
complete loss of your investment. You should consider the following risks as
well as the information contained in the reports and proxy statement that are
incorporated in this prospectus.
RISKS RELATING TO OUR BUSINESS
IF WE CANNOT EFFECTIVELY MANAGE OUR GROWTH, WE MAY INCUR OPERATING LOSSES
We recently launched our new Internet business. If our Internet
business grows, this growth may place a further strain on our administrative,
operational and financial resources and we may again lose money. We have limited
management depth, and if we grow substantially in the future, we may not be able
to hire the necessary senior and middle management personnel necessary to
implement our programs. Following the closing of our initial public offering in
the Spring of 1996, our print business grew. However, we encountered operational
difficulties and sustained operating losses for a long period of time. For the
years ended December 31, 1997 and 1998, we sustained operating losses of
$405,811 and $627,134 and net losses of $346,242 and $885,337.
IF WE SUFFER MATERIAL LOSSES IN THE FUTURE OUR STOCK MAY BE DELISTED FROM NASDAQ
Our stock currently meets Nasdaq listing requirements. If we sustain
material losses in the future, there can be no assurance that our stock will
meet the criteria for continued listing. If we are unable to satisfy Nasdaq's
listing requirements, our stock may be delisted from Nasdaq, reducing our
liquidity and our stock price.
BECAUSE WE DEPEND UPON THIRD PARTIES IN BOTH OUR PRINT AND INTERNET BUSINESSES,
THEIR FAILURE TO TIMELY AND RELIABLY PROVIDE SERVICES TO US MAY RESULT IN THE
LOSS OF REVENUES
In our print directory business, we subcontract all of the printing of
our bar and medical association directories to independent printing companies.
If printers delay the delivery of directories, this could have the consequence
of causing bar and medical associations, for which we are late in delivering
directories, to terminate their agreements with us or of causing
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advertisers to cancel their media agreements with us and request refunds of
prepaid fees. Advertisers who are affected by delays in the delivery of
directories, may also decline future print and Internet advertising
opportunities with us.
Our Internet business is similarly dependent upon third parties to
provide all of the content and host and maintain our websites. To the extent
that any or all of these third parties fail to meet their obligations to us,
existing and prospective advertisers may lose confidence in our ability to
attract and maintain a consistent Internet presence. Also, users of our websites
would likely not visit our websites. Additionally, problems we encountered with
Value America, which operates our e-commerce website, have prevented us from
marketing this website to bar associations and their members. Due to these
problems with Value America, we do not anticipate future online revenues from
it. Moreover, it may reduce our future online revenues from third parties. For a
description of the problems we encountered with Value America, see page 11 of
the section of this prospectus entitled "Recent Developments."
WE WILL FACE INTENSE COMPETITION IN ALL ASPECTS OF OUR BUSINESS THAT MAY RESULT
IN FUTURE OPERATING LOSSES
WE FACE COMPETITION FOR CONTRACTS FOR PRINT DIRECTORIES
We compete for print directory contracts with a number of other
publishers of bar membership directories, including Legal Directories Publishing
Company, a publisher of state bar directories, and Martindale-Hubbell which
publishes what is considered to be the premier legal directory.
Martindale-Hubbell is a well-recognized name to lawyers, which gives it an
important competitive advantage. If we cannot compete effectively, we may suffer
a significant decline in our print directory business in the future.
OUR NEW ONLINE BUSINESS FACES INTENSE COMPETITION
In our new online business, we face enormous competition from Internet
companies, a few of which are oriented towards the legal market. These
competitors are spending substantial sums advertising their websites and
developing a brand-name recognition. These companies also have significant other
competitive advantages including management depth. Because of our lack of
significant assets, we may not be able to compete effectively in our online
business. There are low barriers to entry, and competitors can launch new
websites at a relatively low cost. We believe that our ability to compete online
will be affected, among other factors, by our ability to:
o develop and maintain a sufficiently large base of legal
professionals and others who regularly visit our websites;
o develop regular visitors to our websites based upon the features
we offer, including attractive e-commerce products and services;
and
o provide visitors to America's Legal Superstore with incentives to
order goods and services online and participate in e-commerce
transactions.
Please see the risk factors beginning in the middle of page 6 that describe the
hurdles our Internet business faces.
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IF OUR CHIEF EXECUTIVE OFFICER IS NOT AVAILABLE, WE MAY LOSE PRINT DIRECTORY
BUSINESS AND BE UNABLE TO ATTRACT FUTURE BUSINESS
We rely heavily upon Mr. Peter S. Balise, our chief executive officer,
in attracting and maintaining print directory agreements with bar and medical
associations. If Mr. Balise resigns or is otherwise unavailable, we may be
unable to renew existing directory agreements and attract new agreements with
bar and medical associations. We believe Mr. Balise's relationships with bar
association professionals are an important advantage and that it would be
difficult and expensive to replace him.
IF WE, OR OUR VENDORS, ARE NOT YEAR 2000 COMPLIANT, OUR BUSINESS MAY BE
DISRUPTED RESULTING IN A LOSS OF REVENUES AND OUR INCURRING SIGNIFICANT LOSSES
We are dependent, to a substantial degree, upon the proper functioning
of our computer hardware, software and other information technology systems, and
on the proper functioning of the systems of our suppliers and service providers.
A failure of these systems to correctly recognize dates beyond December 31,
1999, could materially disrupt our operations, delay the delivery of directories
and prevent persons from using our websites. Disruptions or, in the worst case
scenario, a complete failure of all of our services, also may arise as a result
of us or third parties not being Year 2000 compliant. Any malfunction in our
information technology systems, or those of our suppliers or third parties,
could result in a loss of revenues and our incurring significant losses.
RISKS RELATED TO THE INTERNET
OUR LIMITED FINANCIAL RESOURCES MAY PREVENT US FROM ATTRACTING ENOUGH USERS OF
OUR WEBSITES RESULTING IN LIMITED REVENUES FROM THE INTERNET
We believe that our core business of publishing official bar and
medical association directories has limited growth opportunities. For this
reason, we are devoting substantial attention to our new Internet business. We
are currently witnessing a period in which well-capitalized businesses are
spending enormous sums advertising their websites. We have limited resources and
cannot incur any significant expenses in advertising our websites. For this
reason, we may not be successful in generating substantial revenues from our
websites.
BECAUSE WE HAVE LIMITED INTERNET EXPERIENCE AND OUR INTERNET MODEL IS UNPROVEN,
OUR INTERNET BUSINESS MAY NOT BE SUCCESSFUL
We recently launched our Internet business. To date, we have generated
limited revenues. Our current Internet business model, which is based on bar
associations encouraging members to use our websites, is unproven. Because of
our lack of experience and financial strength, we may not attract enough legal
professionals and others to our websites to make them attractive to advertisers
and product vendors. Accordingly, our Internet business may not be successful.
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IF WE ARE NOT SUCCESSFUL IN INCREASING BRAND AWARENESS AMONG MEMBERS OF THE
LEGAL COMMUNITY AND INCREASING VISITS TO OUR WEBSITES, OUR INTERNET BUSINESS
WILL NOT BE SUCCESSFUL
The future success of our Internet business will depend, in part, upon
our ability to increase our brand awareness. In order to build brand awareness
and increase usage of our websites, we must succeed in our marketing efforts and
provide high-quality services and continue to add content, products and services
that satisfy the needs of the legal community and others. Our ability to
increase advertising and produce revenues from our websites will depend in part
on the success of this marketing campaign. If our marketing efforts are
unsuccessful and we cannot increase our brand awareness, our Internet business
will not be successful.
IF THE INTERNET BECOMES AN UNRELIABLE MEANS FOR PROVIDING PRODUCTS AND SERVICES,
OUR ONLINE REVENUES WILL BE REDUCED
Because of Internet growth, the Internet infrastructure may not be able
to meet the demands placed upon it and reliability may decline. In addition, our
present and any future websites may experience interruptions in service as a
result of outages or other delays. Any of these factors could reduce the use of
our websites significantly, which would reduce our future online revenues. We
have not experienced any of these problems, except that Value America has failed
to provide reports and services to us as disclosed under "Recent Developments"
beginning at page 9 of this prospectus.
IF ADVERTISERS THAT ADVERTISE IN OUR PRINT DIRECTORIES DO NOT ACCEPT THE
INTERNET AS AN ADVERTISING MEDIUM, OUR ABILITY TO GENERATE REVENUES FROM THE
INTERNET MAY BE LIMITED
The success of our websites partly depends upon the willingness of
advertisers in our print directories to advertise online. Many of these
advertisers have little or no experience using the Internet for advertising
purposes. These businesses may find advertising on the Internet to be less
effective for promoting their products and services relative to traditional
advertising media. As a result, our future Internet revenues may be limited.
IF WE ARE NOT SUCCESSFUL IN COMPETING FOR INTERNET ADVERTISERS, OUR INTERNET
BUSINESS WILL NOT BE SUCCESSFUL
All of our Internet revenues have come from the sale of advertising. We
compete for a share of the advertising budget of those advertisers seeking to
reach the legal community, including websites operated by direct and indirect
competitors, traditional print media, and radio and television stations. If we
cannot assure advertisers that their advertising results in meaningful business
to them, we will not be successful in this aspect of our business.
IF THE THIRD PARTIES WE RELY UPON FOR E-COMMERCE TRANSACTIONS ARE UNABLE TO
GENERATE SIGNIFICANT SALES FROM E-COMMERCE TRANSACTIONS, THE ROYALTIES PAID TO
US WILL BE LIMITED
Because the goods and services we are offering and intend to offer
through others on the Internet are available elsewhere, both on the Internet and
through conventional retail outlets, we
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may not be successful in the e-commerce market. Because we receive limited
royalties or commissions from our e-commerce programs, the third parties must
achieve very high sales for us to recognize meaningful revenues.
NEW LAWS AND REGULATIONS RELATING TO THE INTERNET MAY REDUCE THE USAGE OF THE
INTERNET AND INCREASE OUR COSTS OF DOING BUSINESS ONLINE
There are an increasing number of laws and regulations pertaining to
the Internet, and additional laws and regulations may be enacted in the future.
These laws and regulations may relate to liability for information retrieved
from or transmitted over the Internet, online content, user privacy, taxation
and the quality of products and services. Moreover, the applicability to the
Internet of existing laws governing intellectual property ownership, copyright,
trademark, trade secret, obscenity, libel, gambling, employment, privacy and
other issues is uncertain and developing. Any new law or regulation relating to
the Internet or the application or interpretation of existing laws, could
decrease the demand for the Internet as a vehicle for information and commerce
and could increase the cost of our conducting business and otherwise impair our
ability to generate revenues or derive profits from the Internet.
OUR WEBSITES ARE VULNERABLE TO SECURITY BREACHES AND SIMILAR THREATS WHICH COULD
RESULT IN OUR LIABILITY FOR DAMAGES AND HARM TO OUR REPUTATION
Despite the implementation of network security measures by third
parties operating our websites, our websites are vulnerable to computer viruses,
break-ins and similar disruptive problems caused by Internet users. These
occurrences could result in our liability for damages, and our reputation could
suffer. The circumvention of our security measures may result in the
misappropriation of such proprietary information as credit card and social
security numbers. Any such security breach could lead to interruptions and
delays and the cessation of service to our customers and could result in a
decline in revenues.
RISK RELATING TO OUR COMMON STOCK
WE ARE CONTROLLED BY OUR CHIEF EXECUTIVE OFFICER, WHICH MEANS HE MAY STOP A
THIRD PARTY FROM ACQUIRING US EVEN IF IT IS IN THE BEST INTERESTS OF OUR
STOCKHOLDERS AND AS A RESULT HIS CONTROL MAY REDUCE THE PRICE OF OUR COMMON
STOCK
Mr. Peter S. Balise, president and chairman of our board of directors,
owns approximately 42% of our outstanding common stock. As a practical matter,
he will have sufficient voting power to control the outcome of matters submitted
to our stockholders for approval, including the election of directors and any
merger, consolidation or sale of substantially all of our assets. The
concentration of ownership of our common stock could delay or prevent a proxy
contest, merger, tender offer or purchases of our common stock that could give
our stockholders the opportunity to realize a premium over the then-prevailing
market price for our common stock. This may have the effect of decreasing the
market price of our common stock.
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OUR COMMON STOCK PRICE MAY BE HIGHLY VOLATILE AND INVESTORS MAY NOT BE ABLE TO
SELL THEIR STOCK AT OR ABOVE CURRENT MARKET PRICES
At times this year, the market price of our common stock has been
highly volatile. At the same time, the stock market in general, and the market
for Internet-related technology companies in particular, has been highly
volatile. If, as a result of our new Internet business, we are perceived as an
Internet company, our common stock price may become more volatile in the future.
Investors may not be able to resell their shares of our common stock following
periods of volatility because of the market's adverse reaction to such
volatility. We cannot assure you that our common stock will trade at the same
levels as other Internet stocks, or that Internet stocks in general will sustain
their current market prices.
Factors that could cause our common stock price to be volatile may
include:
o actual or anticipated variations in quarterly operating results,
o announcements of results concerning our new Internet business,
o new products or services,
o changes in financial estimates by securities analysts,
o changes in conditions or trends on the Internet industry,
o changes in the market valuations of Internet companies,
o changes in how the market perceives us and how it perceives the
nature of our business,
o announcements by us or competitors of significant acquisitions,
o strategic partnerships or joint ventures,
o additions or departures of key personnel, and
o sales of common stock.
Many of these factors are beyond our control. These factors may reduce
the market price of our common stock, regardless of our operating performance.
FORWARD-LOOKING STATEMENTS
This prospectus contains forward-looking statements that address
matters that include our expectations with regard to our print directory
business and our Internet business. In addition to these statements, trend
analysis and other information including words such as "seek", "anticipate",
"believe", "plan", "estimate", "expect", "intend" and other similar expressions
are forward-looking statements. These statements may be found in the section of
this prospectus entitled "Risk Factors". We anticipate that some or all of the
results will not occur because of various factors including, but not limited to
all of the risks discussed in "Risk Factors".
RECENT DEVELOPMENTS
We generate revenues primarily from the sale of advertising in
membership directories. Our traditional model for print directories was to
distribute them free to all members of bar or medical associations. Under our
free program, we are required to print directories for each
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association member; this maximizes printing expenses. In the Spring of 1998, we
implemented a new method of distributing our membership directories to bar
associations that we call our directory participation program. Under our
directory participation program, we offer participating bar associations the
opportunity to share revenue with us from the sale of directories to members.
This program results in reducing circulation because not all members purchase
the membership directories while at the same time reducing printing costs.
Ultimately, we anticipate advertising revenues may be less under this program.
However, due to a variety of factors affecting future advertising sales, it will
not be practicable to quantify the impact this program will have on future
advertising revenues. Presently, approximately half of the membership
directories we publish are for associations that have elected the directory
participation program.
At the beginning of 1999, all of our print directory operations began
to be conducted through our wholly-owned subsidiary, PCNA Communications
Corporation, which we organized in the fourth quarter of 1998. PCNA
Communications has been conducting operations of our online vendor directory
business that we launched on September 9, 1999. Both PCNA Communications and
Attorneys Online, Inc., another wholly-owned subsidiary which we organized in
the first quarter of 1999, have conducted the business of America's Legal
Superstore, our online e-commerce business which we launched on August 3, 1999.
Our president and chief executive officer is concentrating the great
majority of his time on expanding our new Internet business. He recently
spearheaded the negotiations through which Attorneys Online, Inc., purchased the
rights to the Internet address, attorneys.com. With this new website, we plan to
begin to evaluate different marketing strategies for Internet operations. To
date, we have spent only a limited amount of money in marketing and advertising
our new websites. Our primary marketing to date has consisted of seeking to work
with bar associations in order to encourage their members to visit our websites.
This program which we call our association alliance program involves our sharing
a portion of the revenues we will generate from e-commerce as a result of
purchases by a participating association's members. To date bar associations
that have joined our association alliance program include the state bars of
Massachusetts, Connecticut, Delaware, Virginia and Montana. Because of problems
we have encountered with Value America as described on page 11 of this
prospectus, we have not expanded our association alliance program to other state
bar associations in order to preserve our credibility.
However, we recognize that significant sums of money are currently
being spent by well-capitalized public and privately-held companies marketing
their websites. We do not have significant capital for marketing and advertising
our websites. Our association alliance program may not be successful in
competing with the better-funded companies marketing their e-commerce websites.
We are engaged in discussions with investment bankers relating to providing
financing to permit us to advertise and market our websites in order to gain
market share. We do not know if these negotiations will be fruitful and if we
will ultimately have sufficient capital for these purposes.
In connection with our acquisition of the Internet address
attorneys.com, we issued the sellers four-year non-interest bearing promissory
notes in the total amount of $100,000. We also issued to the sellers warrants to
purchase 100,000 shares of Attorneys Online, Inc. common stock
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exercisable for four years at $2.25 per share. We recently agreed to cancel
these warrants in exchange for warrants to purchase 100,000 shares of our common
stock at $2.25 per share exercisable over the same four-year period that the
Attorneys Online warrants were exercisable. In the event that we have more than
15,000,000 shares of common stock outstanding, the warrants will be adjusted to
permit the holders to purchase more shares. The sellers have the option to
either exercise the warrants or have the notes paid. If the notes are pre-paid,
the amount of the note payments will range from $25,000 if paid prior to October
28, 2000 or $100,000 if paid after October 28, 2002. If on the due date of the
notes of October 28, 2003 the notes have not been paid, we may extend the due
date for an additional nine years in which case the notes increase to $500,000,
payable $50,000 per year.
We recently acquired the rights to another intangible asset in exchange
for the issuance of four year warrants to purchase our common stock at $2.188
per share. We purchased these rights to have the asset available for our use as
part of our future Internet strategy. We estimate that these warrants and the
warrants we issued to acquire the attorneys.com website will result in a future
non-cash operating expense of approximately $201,000 that we will amortize over
the next five years including approximately $3,000 for the fourth quarter of
1999.
During 1999, we created three new websites designed to serve members of
the legal community and others seeking legal information. We introduced the
first website, www.lawlinks.com, at the American Bar Association annual
convention on August 3, 1999. This website is designed to be a portal or an
entrance into the Internet. This website consists primarily of a variety of
legal information useful to lawyers as well as members of the general public.
Photobooks, Inc.compiles the information on this website from information
contained elsewhere on the Internet. This information may be viewed on
lawlinks.com or through links to the other websites. There are also direct links
to our other two websites as well as to the Martindale-Hubbell Lawyer Locator
and FindLaw, a leading Internet legal research service. There is also a link to
Emplawyernet.com, on online legal search firm containing listings of available
law jobs. In November 1999, we added a travel agency feature to lawlinks.com.
This feature is operated by Travelocity, a leading Internet provider of travel
services. For all airline tickets, cruises, hotels, rental cars and other travel
services purchased, we will receive a small royalty from Travelocity.
Additionally, lawlinks.com has a link to amazon.com, a leading online seller of
books and other merchandise.
We launched our second website located at www.lawmiles.com also on
August 3, 1999. This website features our online shopping mall that we call
America's Legal Superstore. It is actually operated by Value America, Inc.
Except for identifying our brandname and the links to our other websites, this
website is identical to Value America's website. As an affiliate program, we
receive a commission from Value America based upon Value America's sales through
our website. To date, the site has generated only nominal revenues. In late
December 1999, Value America announced it was laying off approximately one-half
of its employees and refocusing its business by eliminating unproductive product
lines. As a result of Value America's failure to provide reports, pay revenues
to us and set up the law miles accounts (redeemable for frequent flyer miles) as
required by our agreement with Value America, we have commenced an arbitration
proceeding against it. We also are seeking recovery for damage to our
reputation.
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Our third website is www.thelegalsource.com, which is our online vendor
directory. We launched this website on September 9, 1999. This website is a
comprehensive online directory that features experts and product and service
providers to the legal community. It is searchable on either a statewide or
local area basis and by category. This website features pull-down menus which
permit the user to easily locate the type of expert, product or service desired.
We generate revenues on this website from the sale of listings to
advertisers. We began selling online listings in May 1999 and recognized
$281,000 of revenues in the quarter ended September 30. Primarily because of the
shorter time available for selling online advertising, we estimate that fourth
quarter's Internet revenues from the sale of listings will be less than one-half
of the third quarter's Internet revenues. Also, during the fourth quarter we
began selling Internet listings for the online vendor directory as part of a
package consisting of advertising for our print membership directories and
online Internet listings; whereas through the third quarter we had sales staff
dedicated to selling Internet listings only.
In 2000, we intend to begin selling banner advertising for our websites
in order to generate additional revenues. However, as a practical matter, until
we can demonstrate that there is a substantial number of visitors to our
websites, we will not be successful in achieving significant revenues from
banner advertisements. As a result of our experience with Value America, we are
currently refocusing our Internet strategy. Furthermore, in 2000, we are
planning to launch a new website at www.attorneys.com. We are currently defining
the products and services that are to be featured on this new portal. We are
currently engaged in preliminary discussions with others concerning possible
acquisitions or strategic partnerships which would permit us to expand our
Internet business and provide additional services to the legal community and to
consumers seeking legal information. We cannot assure you that any of these
discussions will lead to agreements or that we will be able to expand our online
business.
On January 14, 2000, Mr. Richard C. Silver resigned from our board of
directors for personal reasons. At the same time, Mr. Russell A. Perkins
resigned from our board of directors due to a potential conflict because his
brother works for a competitor. At the same time, Mr. Matt Butler replaced Mr.
Silver on our board of directors, leaving one vacancy. Mr. Butler previously
served on our board of directors from June 1996 to August 1998. In conjunction
with his appointment to our board of directors, Mr. Butler purchased 115,000
shares of our common stock at the then current market price of $2.188 per share,
investing a total of $251,620. Mr. Butler also received a grant of 4,000 vested
options exercisable at $2.188 per share. Additionally, Mr. Butler is providing
part-time business consulting services for us relating to marketing of our
websites. In exchange for these services, we have issued Mr. Butler 10,000
options exercisable at $2.188 per share. These options will vest upon completion
of the services, which is expected to be around late April 2000.
On February 18, 2000, we sold a total of 790,513 shares of our common
stock to four investment funds in exchange for $2,000,000. The investment funds
acquired their common stock for investment, and they did not receive any
registration rights.
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WHERE YOU CAN FIND MORE INFORMATION
We file annual, quarterly and special reports, proxy statements and
other information with the Securities and Exchange Commission. You may read and
copy any document we file at the SEC's public reference rooms in Washington,
D.C., New York, New York and Chicago, Illinois. Please call the SEC at
1-800-SEC-0330 for further information on the public conference rooms. Our SEC
filings are also available on the SEC's Internet site at www.sec.gov.
The SEC allows us to "incorporate by reference" the information we file
with them, which means that we can disclose important information to you by
referring you to those documents. The information incorporated by reference is
considered to be part of this prospectus. Later information we file with the SEC
will update and modify this information. We are incorporating by reference the
documents listed below and any future filings made with the SEC under the
Securities Exchange Act of 1934 until the warrant holder completes its offering
of 225,000 shares of common stock.
o Our annual report on Form 10-KSB for the year ended December 31,
1998, as amended by Form 10-KSB/A filed December 14, 1999.
o Our quarterly reports on Form 10-QSB for the quarters ended March
31, 1999; June 30, 1999, as amended by Form 10-QSB/A No. 2 filed
February 24, 2000; and September 30, 1999, as amended by Form
10-QSB/A filed February 24, 2000.
o Our Proxy Statement for our annual meeting of stockholders held on
May 24, 1999.
o The description of our common stock contained in our registration
statement on Form 8-A, filed in 1996.
o All other reports filed under Sections 13(a), 13(c), 14 or 15(d)
of the Securities Exchange Act.
You may request a copy of these filings, at no cost, by writing or
telephoning us at the following address:
James M. Koller, CFO
The Publishing Company of North America, Inc.
186 P.C.N.A. Parkway
Lake Helen, FL 32744
(904) 228-1000
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SELLING STOCKHOLDER
The 225,000 shares of common stock are being offered for sale by
InterWest Associates. Ajay Anand, a partner of InterWest, is a beneficial owner
and has the power to sell the shares. InterWest Associates is currently
providing financial public relations services for us under an agreement entered
into on July 8, 1999. We are paying InterWest Associates a fee over the 12 month
period of the agreement at a rate of $6,000 for the first month, $5,000 for each
of the next two months and $3,000 per month for the remaining nine months. We
have had no other relationship with InterWest Associates in the past. InterWest
Associates has advised us that it does not own any of our securities except for
warrants we issued to it permitting it to purchase from us 225,000 shares of our
common stock. It intends to offer for sale all 225,000 shares of common stock.
The 225,000 shares of common stock may be purchased from us on the
terms and subject to the conditions contained in the table below:
No. of Exercise Lock-up on
Warrants Price Sales Until Expiration Date
--------------------------------------------------------------------
25,000 $1.6875 N/A January 7, 2001
25,000 $2.50 N/A February 7, 2001
25,000 $3.00 N/A March 7, 2001
16,667 $3.50 N/A April 7, 2001
16,667 $4.00 N/A May 7, 2001
16,667 $4.50 N/A June 7, 2001
16,667 $5.00 N/A July 7, 2001
16,667 $5.50 N/A August 7, 2001
16,667 $6.00 March 8, 2000 September 7, 2001
16,667 $6.50 April 8, 2000 October 7, 2001
16,667 $7.00 May 8, 2000 November 7, 2001
16,664 $7.50 June 8, 2000 December 7, 2001
The lock-up on sales means that even if the warrants are exercised, the shares
of common stock may not be sold until the applicable dates.
PLAN OF DISTRIBUTION
The shares covered by this prospectus may be offered and sold at any
time by the selling stockholder subject to the lock-ups described above. The
selling stockholder will act independently in making decisions with respect to
the timing, manner and size of each sale. The selling stockholder may sell the
shares being offered on the Nasdaq SmallCap Market, or otherwise, at prices and
under terms then prevailing or at prices related to the then current market
price, at varying prices or at negotiated prices.
Broker-dealers may receive compensation in the form of commissions,
discounts or concessions from the selling stockholders in amounts to be
negotiated in connection with sales.
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These brokers or dealers may be deemed to be "underwriters" within the meaning
of the Securities Act of 1933. In this case, any commissions, discounts or
concessions received by broker-dealers and any profit on the resale of the
shares sold by them may be deemed to be underwriting compensation under the
Securities Act. Compensation to be received by any broker-dealers and retained
by the selling stockholders in excess of usual and customary commissions will,
to the extent required, be set forth in a supplement to this prospectus.
We have advised the selling stockholder that the anti-manipulation
rules of Regulation M under the Securities Exchange Act may apply to sales of
the shares of common stock offered in the market and to the activities of the
selling stockholder and its affiliates. In addition, we will make copies of this
prospectus available to the selling stockholder and have informed it of the need
for delivery of copies of this prospectus to purchasers at or prior to the time
of any sale of the shares of common stock. The selling stockholder may indemnify
any broker-dealer that participates in transactions involving the sale of the
shares against certain liabilities, including liabilities arising under the
Securities Act.
LEGAL MATTERS
Michael Harris, P.A., West Palm Beach, Florida, will pass upon the
validity of the shares of common stock being offered with this prospectus.
EXPERTS
Ernst & Young LLP, independent auditors, have audited our consolidated financial
statements included in our Annual Report on Form 10-KSB/A for the year ended
December 31, 1998, as set forth in their report, which is incorporated by
reference in this prospectus and elsewhere in the registration statement. Our
financial statements are incorporated by reference in reliance on Ernst & Young
LLP's report, given on their authority as experts in accounting and auditing.
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================================================================================
225,000 SHARES
THE PUBLISHING COMPANY OF
NORTH AMERICA, INC.
COMMON STOCK
--------------
PROSPECTUS
--------------
MARCH 7, 2000
================================================================================
