DITA INC
10QSB, 2000-10-19
OPHTHALMIC GOODS
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                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB
              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                 For the quarterly period ended August 31, 2000

                                       OR

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
               For the transition period from ________ to ________




                                   Dita, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


    Nevada                         0-27057                           33-0696051
--------------             ------------------------                -------------
  (state of                (Commission File Number)                (IRS Employer
incorporation)                                                      I.D. Number)


                             2214 Beverly Boulevard
                              Los Angeles, CA 90057
                                  213-368-3968
             -------------------------------------------------------
             (Address and telephone number of registrant's principal
               executive offices and principal place of business)






        As of August 31, 2000,  there were 3,142,530  shares of the Registrant's
Common Stock, par value $0.01 per share, outstanding.

        Transitional Small Business Disclosure Format (check one): Yes [ ] No[X]



<PAGE>



                         PART I - FINANCIAL INFORMATION

Item 1.        Financial Statements
























                                        2

<PAGE>

                                    Dita Inc.
                                  Balance Sheet
                                August 31, 2000

                                     ASSETS

<TABLE>
Current Assets

<S>                                                     <C>          <C>
        Cash Checking                                   $  21,323
        Checking-Marketing Account                            425
        Secured Savings                                     2,691
        Accounts Receivable                               208,077
        Allowance for Doubtful Account                    (40,660)
        Inventory                                         178,922
                                                         --------

        TOTAL Current Assets                                         $ 370,779

Fixed Assets

        Computer Equipment                                 26,208
        Display Cases                                      73,854
        Furniture and fixtures                              9,670
        Shop and Warehouse Equipment                        8,731
        (Less) Accumulated Depreciation                   (62,131)
        Leasehold Improvements                              5,711
                                                         --------

        TOTAL Fixed Assets                                              62,044

Other Assets
        Deposits                                            3,335
        Organizational Costs                                3,789
        (Less) Accumulated Amortization                    (3,454)
                                                         --------

        TOTAL Other Assets                                               3,670
                                                                      --------

                     TOTAL Assets                                    $ 436,493
                                                                      ========


                             LIABILITIES AND EQUITY


Current Liabilities

        Accounts Payable                                $ 318,825
        Accrued Expenses                                    8,921
        Officers Loan Payable                              20,256
        Credit Card-Wells Fargo (9227)                      1,492
        Business Line _0682                                13,895
        State Income Tax Payable                             (800)
        Capital Lease Payable                               9,597
        Loan Payable                                       16,747
                                                         --------

        TOTAL Current Liabilities                                      388,933
                                                                     ---------

                     TOTAL Liabilities                                 388,933

Equity

        Common Stock                                       31,400
        Paid In Capital                                   613,338
        Retained Earnings                                (698,784)
        Retained Earnings - Current Year                  101,606
                                                         --------

        TOTAL Equity                                                    47,560
                                                                      --------

                     TOTAL Liabilities AND Equity                    $ 436,493
                                                                      ========
</TABLE>
<PAGE>

                                    Dita Inc.
                          Condensed Statement of Income


<TABLE>
<CAPTION>

                                                 Six Months Ended August 31
                                                2000                    1999
                                             -----------            -----------

<S>                                          <C>                    <C>
Net Sales                                    $  677,620             $  531,458

Cost of Sales                                   262,257                252,054
                                              ---------              ---------

Gross Profit                                    415,363                279,404

Operating Expenses                              313,758                362,937
                                              ---------              ---------

              Net Income                     $  101,606             $  (83,533)
                                              =========              =========

Net Income per share                         $      .03             $        -
basic ad diluted

Weighted Average common Shares
outstanding basic ad diluted                  3,140,000              3,140,000
                                              =========              =========
</TABLE>


<PAGE>
                                   DITA, INC.
                             STATEMENT OF CASH FLOWS
                INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

<TABLE>
<CAPTION>
                                            Six months ended     August 31, 2000
                                                  2000                 1999
                                               (Unaudited)         (Unaudited)
                                            ----------------     ---------------

Cash flows provided by (used for)
 operating activities:
<S>                                             <C>                 <C>
        Net Income (loss)                       $ 101,606           $ (83,533)
                                                 --------            --------

Adjustments reconcile net loss to
 net cash provided by (used for)
 operating activities:
        Depreciation and amortization              10,000
        Provision for doubtful accounts            13,297                   -
        Other

Changes in assets and liabilities:
 (Increase) decrease in assets:
        Accounts receivable                      (120,432)            (34,385)
        Inventory                                 (16,924)            (61,344)
        Deposits                                     (275)
        Prepaid expenses                            1,698              19,000

 Increase (decrease) in liabilities -
        Accounts payable and accrued
          expenses                                 45,063              90,484
                                                 --------            --------

                   Total adjustments              (67,573)             13,755
                                                 --------            --------

                   Net cash used for
                     operating activities          34,033             (69,778)
                                                 --------            --------

Cash flows used for investing activities:
        Acquisition of property and equipment                                                                          (2,400)
        Increase in other assets                   (3,711)             (2,400)
                                                 --------            --------

                    Net cash used for
                      investing activities         (3,711)             (2,400)
                                                 --------            --------

Cash flows provided by (used for)
 financing activities:
        (Payments on) advances from
         officer-stockholders                      (3,219)             (9,985)
        (Payments on) proceeds from
         note payable                             (11,625)            (19,000)
        (Payments on) proceeds from other
         current liabilities                       (8,272)               (757)
        (Payments on) obligations under
         capital lease                                                   (987)
        Proceeds from note payable
        Proceeds from issuance of common stock                              -
                                                 --------            --------

                    Net cash provided by
                      financing activities        (23,116)            (30,729)
                                                 --------            --------

Net increase (decrease) in cash                     7,206            (102,907)
Net increase in cash-reserve
Cash,  beginning of year                           17,234             121,516
                                                 --------            --------

Cash,  end of year                              $  24,439           $  18,609
                                                 ========            ========
</TABLE>

<PAGE>
                                   DITA, INC.
                             STATEMENT OF OPERATIONS


<TABLE>
<CAPTION>
                          Three Months  Three Months  Six Months     Six Months
                             Ended         Ended         Ended         Ended
                           August 31,    August 31,    August 31,    August 31,
                              2000          1999          2000          1999
                          (Unaudited)   (Unaudited)   (Unaudited)   (Unaudited)
                          -----------   -----------   -----------   -----------

<S>                       <C>           <C>           <C>           <C>
Net sales                 $  306,063    $  241,892    $  677,620    $  531,179

Cost of sales                119,423       112,508       262,257       246,875
                          ----------    ----------    ----------    ----------

Gross profit                 186,640       129,384       415,363       284,303

Operating expenses           143,864       205,889       313,758       361,155
                          ----------    ----------    ----------    ----------

Net income (loss)         $   42,776    $  (76,505)   $  101,606    $  (76,852)
                          ==========    ==========    ==========    ==========

Net income (loss) per
share - basic and diluted $    0.014    $   (0.024)   $     0.03    $   (0.024)
                          ==========    ==========    ==========    ==========

Weighted average shares
outstanding - basic and
diluted                    3,140,000     3,140,000     3,140,000     3,140,000
                          ==========    ==========    ==========    ==========


</TABLE>
<PAGE>



                                   DITA, INC.

                          NOTES TO FINANCIAL STATEMENTS

               SIX MONTHS AND THREEE MONTHS ENDED AUGUST 31, 2000



(1)     Summary of Significant Accounting Policies:

               The  Company's  financial   statements  are  prepared  using  the
generally accepted accounting principles.

        Business Activity:

               The  Company  is  a  wholesaler   of  unique,   alternative   and
               fashionable women's sunglasses and sells to retailers  throughout
               the United States, Japan and Europe.

        Use of Estimates:

               The  preparation  of  financial  statements  in  conformity  with
               generally accepted  accounting  principles requires management to
               make estimates and assumptions  that affect the reported  amounts
               of assets and liabilities and disclosure of contingent assets and
               liabilities  at the  date  of the  financial  statements  and the
               reported  amounts of revenues and expenses  during the  reporting
               period. Actual results could differ from those estimates.

        Fair Value:

               Unless  otherwise  indicated,  the fair  values  of all  reported
               assets and  liabilities  which  represent  financial  instruments
               (none of which are held for  trading  purposes)  approximate  the
               carrying values of such amounts.

        Cash:

               Equivalents
               -----------

               For  purposes of the  statement of cash flows,  cash  equivalents
               include  all  highly  liquid  debt   instruments   with  original
               maturities  of three  months or less which are not  securing  any
               corporate obligations.

               Concentration
               -------------

               The Company maintains its cash in bank deposit accounts which, at
               times, may exceed federally  insured limits.  The Company has not
               experienced any losses in such accounts.



See accompanying independent auditors' report.

                                      F-1
<PAGE>


                                   DITA, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

               SIX MONTHS AND THREEE MONTHS ENDED AUGUST 31, 2000



(1)     Summary of Significant Accounting Policies, Continued:

        Inventory:

               Inventory is valued at the lower of cost (first-in, first-out) or
               market.

        Income Taxes:

               Deferred  income taxes are reported  using the liability  method.
               Deferred  tax  assets are  recognized  for  deductible  temporary
               differences  and  deferred tax  liabilities  are  recognized  for
               taxable  temporary  differences.  Temporary  differences  are the
               differences   between   the   reported   amounts  of  assets  and
               liabilities and their tax bases.  Deferred tax assets are reduced
               by a valuation  allowance when, in the opinion of management,  it
               is more likely than not that some  portion or all of the deferred
               tax  assets  will  not  be  realized.  Deferred  tax  assets  and
               liabilities  are  adjusted for the effects of changes in tax laws
               and rates on the date of enactment (see Note 10).

        Recent Accounting Pronouncements Effective Subsequent to 1998:

               In June 1998, the United States  Financial  Accounting  Standards
               Board  (FASB)  issued SFAS No. 133,  "Accounting  for  Derivative
               Instruments and Hedging Activities", the effective date for which
               was deferred by SFAS No. 137 until fiscal years  beginning  after
               June 15, 1999.  The Company  anticipates  that due to its limited
               use of derivative instruments,  the adoption of SFAS No. 133 will
               not have a material effect on its financial statements.


(2)     Major Customers:

               Total sales to three customers amounted to approximately $262,882
               for the period ended August 31, 2000 and $126,196 for the quarter
               ended August 31, 2000.  Included in accounts receivable at August
               31, 2000 is approximately $67,914.12 due from these customers.


(3)     Property and Equipment:

                                                                 August 31,
                                                                    2000
                                                                 ----------

               Display cases                                    $    73,854
               Shop and warehouse equipment                           8,731
               Computers and software                                26,208
               Furniture and fixtures                                 9,670
               Leasehold improvements                                 5,711
                                                                -----------

                                                                    124,174
               Less accumulated depreciation and amortization        62,131
                                                                -----------

                                                                $    62,043
                                                                ===========


See accompanying independent auditors' report.

                                      F-2
<PAGE>

                                   DITA, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

               SIX MONTHS AND THREEE MONTHS ENDED AUGUST 31, 2000




(4)     Advances from Officer-Stockholders:

        This  amount  represents  the  unpaid  balance of  non-interest  bearing
        short-term  advances received from  officer-stockholders.  Such advances
        are unsecured and payable on demand.


(5)     Note Payable, Bank:

        The  Company has a line of credit with its bank in the amount of $35,000
        and is  unsecured.  As of August  31,  2000,  the line of  credit  had a
        remaining balance in the amount of $13,895.

(6)     Obligations under Capital Lease:
        The Company leases computer equipment,  software, lens cutters and trade
        show booths under the terms of a capital lease,  which is secured by the
        related equipment costing $41,440.  The following is a schedule by years
        of future  minimum lease  payments  required  under the capital  leases,
        together with the present value of the net minimum lease payments:

<TABLE>
<CAPTION>
                                                                   August 31,
                                                                       2000
                                                                   ----------
               Year ending:

<S>                                                                    <C>
               February 28, 2001                                       7,969
               February 28, 2002                                       1,628
                                                                       -----

               Present value of minimum lease payments                 9,597
</TABLE>



(7)     Note Payable:

        Note  payable is  non-interest  bearing  and is due upon the sale of the
        corporation.



See accompanying independent auditors' report.

                                      F-3
<PAGE>


                                   DITA, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

               SIX MONTHS AND THREEE MONTHS ENDED AUGUST 31, 2000



(8)     Related Party Transactions:

        The Company's principal supplier of sunglasses is also a shareholder and
        a member of the Board of Directors.  Total product  purchased  from this
        supplier for period ended August 31, 2000 $68,854.  Accounts payable and
        accrued  expenses at August 31, 2000 of  $207,667  were  payable to this
        supplier. The Company also pays interest on outstanding accounts payable
        balances at a rate of 1.25% per month to this related party.


(9)     Income Taxes:

        For federal  income tax return  purposes,  the Company has available net
        operating loss  carryforwards  of  approximately  $687,000 and $556,000,
        which expire  through 2014 and 2013 and are  available to offset  future
        income  tax  liabilities  for the  years  ended  February  29,  2000 and
        February 28, 1999, respectively.

        Temporary  differences  which  give  rise to  deferred  tax  assets  and
        liabilities at February 28, 1999 are as follows:
<TABLE>
<CAPTION>
                                                     February 29,   February 28,
                                                         2000           1999
                                                     ------------   ------------

<S>                                                  <C>            <C>
               Net operating loss carryforwards      $   274,835    $   226,548
               Valuation allowance                      (274,835)      (226,548)
                                                     -----------    -----------

                    Net deferred taxes               $         -    $         -
                                                     ===========    ===========
</TABLE>


(10)    Commitments and Other:

        The following is a schedule by years of future minimum  rental  payments
        required under an operating lease that has a  noncancellable  lease term
        in excess of one year as of February 29, 2000:
<TABLE>
               Year ending February 28,
<S>                                                           <C>
                   2001                                       $       $18,360
                   2002                                                30,600
                                                              ---------------

                                                              $        67,320
                                                              ===============
</TABLE>

        Rent  amounted to $17,930  and $9,180 for the period and  quarter  ended
        August 31, 2000, respectively.

        A deposit consisting of $3,060 was paid upon signing of the lease.



See accompanying independent auditors' report.

                                      F-4
<PAGE>


                                   DITA, INC.

                    NOTES TO FINANCIAL STATEMENTS (CONTINUED)

               SIX MONTHS AND THREEE MONTHS ENDED AUGUST 31, 2000





(11)    Subsequent Event:

        The Company is in the process of negotiating to sell its  corporation to
        a third  party.  As of  October  18,  2000,  no  negotiations  have been
        finalized.  Upon  completion  of the  proposed  sale,  the Company  will
        reorganize and continue to operate under a different entity.






























See accompanying independent auditors' report information.

                                      F-5






















<PAGE>

Item 2.        Management's Discussion and Analysis of Financial Condition and
               Results of Operations

        The following discussion and analysis should be read in conjunction with
the financial statements and  the accompanying notes thereto and is qualified in
its  entirety  by  the  foregoing  and  by  more detailed  financial information
appearing elsewhere.  See "Item 1.  Financial Statements."

        Financial  condition,  changes  in  financial  condition  and results of
operations - Second Quarter of Fiscal Year 2001 Compared to Second Quarter
of Fiscal Year 2000

        Dita's  sales  increased  by $64,171  from  $241,892 in the  three-month
period ended August 31, 1999  (Q2:2000)  to $306,063 in the  three-month  period
ended August 31, 2000 (Q2:2001),  a 26.5 percent increase.  There were, however,
significant changes in the origin of these sales, as follows:

<TABLE>
<CAPTION>
                                    Q2:2000                      Q2:2001
                                             Per-                         Per-
        Origin of Sales         Amount       cent            Amount       cent
        ---------------         ------       ----            ------       ----

<S>                            <C>            <C>           <C>            <C>
        Optical                $ 73,289       30.3          $ 74,004       24.2
        Boutique                 79,847       33.0            66,676       21.8
        Department store         15,932        6.6            50,733       16.6
        International            86,056       35.6           126,552       41.3
        Freight income            2,378        1.0             2,753         .9
        Miscellaneous               (24)        .0             1,305         .4
        Returns & exchanges     (15,708)      (6.5)          (15,991)      (5.2)
        Discounts                    14         .0                20         .0
        Interest income             109         .0                11         .0
                               --------      -----          --------      -----

               Totals          $241,892      100.0          $306,063      100.0
                               ========      =====          ========      =====
</TABLE>

        Of particular note are the above increases in department store sales and
international sales and the decrease in boutique sales.

        The cost of sales  decreased from 46.5 percent of sales in Q2:2000 to 39
percent of sales in Q2:2001.

        Operating  expenses,  most  significantly,  decreased from $205,889 - or
85.1  percent  of sales - in  Q2:2000  to  $143,864  - or 47 percent of sales in
Q2:2001. This decrease is due primarily to -

       o       a decrease in advertising expense from $42,815,  or  17.7 percent
               of  sales  in  Q2:2000,  to  $1,685  or  0.6 percent of sales  in
               Q2:2001.  The decrease is attributable  to  management's decision
               to  rely  on  editorial  advertising  only  during   our   spring
               advertising  season,  which is   when  the   company  spends  the
               majority  of  its  advertising dollars.   We  hope  that the free
               editorial coverage  will  be  sufficient  to  maintain  our brand
               image  and   increase  sales.    By  avoiding  our   considerable
               advertising expenditures, we hope to improve some of the negative
               aspects of our historically unstable financial position;


                                        3
<PAGE>

        o      a  decrease  in  accounting fees  from $13,600, or 3.6 percent of
               sales in Q2:2000, to $850 or 0.3 percent of sales in Q2:2001; and

        o      a decrease in  equipment  leasing  expense  from  $6,694,  or 2.8
               percent of sales in Q2:2000, to a credit of $1,524 in Q2:2001.

        Dita had $42,776 net income from  operations  in Q2:2001,  compared to a
net loss of $76,505 in Q2:2000.

        Our  accounts  receivable  (net  of  allowance  for  doubtful  accounts)
increased by $107,134 from $60,283 at the end of fiscal year 2000 to $167,417 at
the end of Q2:2001,  and our accounts payable and accrued expenses  increased by
$43,963  from  $283,783 at the end of FY 2000 to $327,746 at the end of Q2:2001.
Inventory  increased  from $161,998 at the end of FY 2000 to $178,922 at the end
of Q2:2001.  Stockholders' equity increased from a deficit of $54,045 at the end
of FY 2000 to positive equity of $47,560 at the end of Q2:2001.

        Financial  condition,  changes  in  financial  condition  and results of
operations  -  First Half  of Fiscal Year 2001  Compared to First Half of Fiscal
Year 2000.

        Sales in the first half of FY 2001  increased by $146,162 (27.5 percent)
over  sales in the first  half of FY 2000 -  $677,620  compared  to the  earlier
$531,179.
<TABLE>
<CAPTION>
                                 1st Half:FY2000              1st Half:FY2001
                                             Per-                         Per-
        Origin of Sales         Amount       cent            Amount       cent
        ---------------         ------       ----            ------       ----

<S>                            <C>            <C>           <C>            <C>
        Optical                $158,674       29.9          $182,128       26.9
        Boutique                156,524       29.5           174,863       25.8
        Department store         35,080        6.6            74,519       11.0
        International           224,709       42.3           261,228       38.6
        Freight income            5,853        1.1             6,308         .9
        Miscellaneous               (24)        .0             5,000         .7
        Returns & exchanges     (50,327)      (9.5)          (26,544)      (3.9)
        Discounts                    14         .0                 2         .0
        Interest income             676         .1                22         .0
                               --------      -----          --------      -----

                 Totals        $531,179      100.0          $677,620      100.0
                               ========      =====          ========      =====
</TABLE>

        Sales were up in all categories.  We are  experiencing  the benefit,  we
believe,  in a change in our  marketing  strategy.  Dita was  having  difficulty
penetrating the high-end  market,  where prices are higher and gross margins are
higher than in the lower-end mass market.  This  difficulty was  attributable to
high-end  retailers'  awareness of the presence of Dita's trade name in the mass
market.  We  deliberately  eliminated many of our mass market accounts after the
second half of FY 2000 in order to gain, in time, the high-end business we seek.

        Our gross margin increased from 52.5 percent  ($279,404) of sales in the
first half of FY 2000 to 61.3 percent  ($415,363)  of sales in the first half of
FY 2001.


                                        4
<PAGE>


        Operating  expenses decreased by $49,179 from $362,937 - or 68.3 percent
of sales - in the first half of FY 2000 to $313,758 - or 46.3 percent of sales -
in the first half of FY 2001. The decrease is due primarily to -

        o      a decrease in advertising expense from $86,643 or 16.3 percent of
               sales in the first half of FY 2000, to $1,685,  or 0.2 percent of
               sales in the first half of FY 2001;

        o      a decrease  in  equipment  leasing  expense  from  $12,124 or 2.3
               percent of sales in the first half of FY 2000, to $7,169,  or 1.1
               percent of sales in the first half of FY 2001;

        o      a decrease in legal fees from  $16,407 or 3.1 percent of sales in
               the first half of FY 2000,  to $224 in the first half of FY 2001;
               and

        o      a decrease in  interest  expense  from  $10,199 or 1.9 percent of
               sales in the first half of FY 2000, to $1,202,  or 0.2 percent of
               sales in the first half of FY 2001;

        The above  decreases  were  offset,  however,  by several  increases  in
operating expenses, primarily the following:

        o      an increase in sales  commissions  expense from  $43,473,  or 8.2
               percent of sales in the first half of FY 2000, to $49,866, or 7.4
               percent of sales in the first half of FY 2001;

        o      an increase in repairs and maintenance from $20 in the first half
               of FY 2000 to $5,991,  or 0.9  percent of sales in the first half
               of FY 2001;

        o      an increase of $5,213 in accounting fees expense from $14,200, or
               2.7 percent of sales, in the first half of FY 2000 to $19,413, or
               2.9 percent of sales in the first half of FY 2001;

        o      an increase of $5,014 in research and development from $1,017, or
               0.2 percent of sales in the first half of FY 2000, to $6,031,  or
               0.9 percent of sales in the first half of FY 2001;

        o      an increase of $11,816 in bad debts  expense from $1,481,  or 0.3
               percent of sales in the first half of FY 2000, to $13,297, or 2.0
               percent of sales in the first half of FY 2001; and

        o      an increase of $14,392 in finance  charges  from  $1,756,  or 0.3
               percent of sales in the first half of FY 2000, to $16,148, or 2.4
               percent of sales in the first half of FY 2001.

        Dita realized net income from operations of $101,606,  or $0.03 a share,
in the  first  half of 2001 as  contrasted  with a net loss from  operations  of
$83,533 in the first half of FY 2000.


                                        5
<PAGE>

        Liquidity and Outlook.

        The  improvement  from a loss of  $83,533  to a profit  of  $101,606  is
encouraging but not without problems.  Our accounts payable and accrued expenses
exceed our accounts  receivable  (net of  allowances  for doubtful  accounts) by
$160,329.  Our profits so far this fiscal year  reflect a decrease of $84,958 in
advertising  expense from the comparable  period the last fiscal year, a savings
in expenses that could have repercussions  ahead. At the moment,  though, we are
liquid and believe we will be able to realize this six-month profit at year end.

                           PART II - OTHER INFORMATION

Item 6.        Exhibits and Reports on Form 8-K

(a)     Exhibits

        Exhibit 27           Financial Data Schedule

(b)     Forms 8-K

        None



                                   SIGNATURES

        In accordance with the  requirements of the Exchange Act, the Registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date:  October 16, 2000                       Dita, Inc.



                                             By/s/ Troy Schmidt
                                               ---------------------------------
                                               Troy Schmidt, President and
                                               Chief Financial Officer

                                        6


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