USWEB CORP
S-8, 1998-12-17
COMPUTER INTEGRATED SYSTEMS DESIGN
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<PAGE>
 
     As filed with the Securities and Exchange Commission on December 17, 1998
                                               Registration No. 333___________
===============================================================================
 

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                   FORM S-8

                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                            ---------------------            
                                        
                               USWEB CORPORATION
            (Exact name of registrant as specified in its charter)

             DELAWARE                                   870551650
   (State or other jurisdiction of                  (I.R.S. Employer
    incorporation or organization)               Identification Number)

                        2880 LAKESIDE DRIVE, SUITE 300
                        SANTA CLARA, CALIFORNIA 95054
                                (408) 987-3200
  (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)

                CKS GROUP, INC. 1995 SERIES B COMMON STOCK PLAN
                        CKS GROUP, INC. 1995 STOCK PLAN
                   CKS GROUP, INC. 1995 DIRECTOR OPTION PLAN
                 CKS GROUP, INC. 1996 SUPPLEMENTAL STOCK PLAN
               CKS GROUP, INC. 1997 EMPLOYEE STOCK PURCHASE PLAN
                   SITESPECIFIC, INC. 1996 STOCK OPTION PLAN
                                 SHAW AGREEMENT
                                  IKONIC PLAN
                                GRAY PEAK PLAN
                           (Full title of the plans)
                               ------------------         

                                ROBERT W. SHAW
                            CHIEF EXECUTIVE OFFICER
                               USWEB CORPORATION
                        2880 LAKESIDE DRIVE, SUITE 300
                         SANTA CLARA, CALIFORNIA 95054
                                (408) 987-3200

(Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                                        
                               ------------------         

                                    Copy to:

                               MARK BONHAM, ESQ.
                              KEVIN GALLIGAN, ESQ.
                                ANN CRADY, ESQ.
                        WILSON SONSINI GOODRICH & ROSATI
                            PROFESSIONAL CORPORATION
                               650 PAGE MILL ROAD
                        PALO ALTO, CALIFORNIA 94304-1050

===============================================================================
<PAGE>
 
<TABLE>
<CAPTION>
                                  CALCULATION OF REGISTRATION FEE
===================================================================================================================== 
                                                                        PROPOSED          PROPOSED
                                                                        MAXIMUM            MAXIMUM
                                                         AMOUNT         OFFERING          AGGREGATE        AMOUNT OF
                TITLE OF SECURITIES                      TO BE      PRICE PER SHARE       OFFERING       REGISTRATION
                  TO BE REGISTERED                     REGISTERED    ($) (1) (2)(3)    PRICE($) (2)(3)    FEE ($) (4)
- --------------------------------------------------------------------------------------------------------------------- 
<S>                                                    <C>          <C>                <C>               <C>
 
Common Stock to be issued under the CKS Group, Inc.       231,824             2.7035       626,736                175
1995 Series B Common Stock Plan
- ---------------------------------------------------------------------------------------------------------------------  
Common Stock to be issued under the CKS Group, Inc.     3,199,976            10.3319    33,061,832              9,192
1995 Stock Plan
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the CKS Group, Inc.       112,500            19.0644     2,144,745                597
1995 Director Option Plan
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the CKS Group, Inc.     1,219,774             9.7827    11,932,683              3,318
1996 Supplemental Stock Plan
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the CKS Group, Inc.       400,813             9.4563     3,790,208              1,054
1997 Employee Stock Purchase Plan
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the SiteSpecific,           1,827             2.2726         4,152                  2
Inc. 1996 Stock Option Plan
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the Shaw Agreement      1,200,000              10.00    12,000,000              3,336
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the Ikonic Plan            59,003              15.20       896,846                250
- --------------------------------------------------------------------------------------------------------------------- 
Common Stock to be issued under the Gray Peak Plan        424,031             5.1497     2,183,632                607
- --------------------------------------------------------------------------------------------------------------------- 
      Total                                             6,849,748                       66,640,832           $ 18,531
=====================================================================================================================
</TABLE>

(1)  Estimated in accordance with Rule 457(h) of Regulation C solely for the
     purpose of calculating the registration fee.
(2)  The proposed maximum aggregate offering price is computed based upon the
     exercise price of each outstanding option under the CKS Group, Inc. 1995
     Series B Common Stock Plan (the "1995 Series B Plan"), the CKS Group, Inc.
     1995 Stock Plan (the "1995 Stock Plan"), the CKS Group, Inc. 1995 Director
     Option Plan (the "Director Plan"), the CKS Group, Inc. 1996 Supplemental
     Stock Plan (the "Supplemental Stock Plan"), the SiteSpecific, Inc. 1996
     Stock Option Plan (the "SiteSpecific Plan"), the Shaw Agreement (the "Shaw
     Agreement"), the Ikonic Plan (the "Ikonic Plan"), and the Gray Peak Plan
     (the "Gray Peak Plan"). The weighted average exercise price of the shares
     subject to outstanding options under the plans or agreements registered on
     this Form S-8 are as follows: the 1995 Series B Plan is $2.7035 per share,
     the 1995 Stock Plan is $10.3319 per share, the 1995 Director Option Plan is
     $19.0644 per share, the 1996 Supplemental Stock Plan is $9.7827 per share,
     the SiteSpecific, Inc. 1996 Stock Option Plan is $2.2726 per share, the
     Shaw Agreement is $10.00 per share, the Ikonic Plan is $15.20 per share,
     and the Gray Peak Plan is $5.1497 per share.
(3)  The per share price for the CKS Group 1997 Employee Stock Purchase Plan
     (the "1997 ESPP"), $9.4563, is 85% of the closing price on October 1, 1998,
     pursuant to the terms of the 1997 ESPP.
(4)  Amount of Registration Fee was calculated pursuant to Section 6(b) of the
     Securities Act of 1933, which requires that the fee be calculated by
     multiplying the maximum aggregate offering price amount by 0.000278.
<PAGE>
 
                      REGISTRATION STATEMENT ON FORM S-8

                                    PART II

                INFORMATION REQUIRED IN REGISTRATION STATEMENT


Item 3.    Incorporation of Documents by Reference.
           --------------------------------------- 

     The following documents and information previously filed with the
Securities and Exchange Commission (the "Commission") by USWeb Corporation (the
"Company") are hereby incorporated by reference in this Registration Statement:

     (a) The Company's Annual Report, as amended, on Form 10-K/A for the year
ended December 31, 1997, filed pursuant to Section 13 of the Securities Exchange
Act of 1934, as amended (the "Exchange Act").

     (b) The Company's Quarterly Report on Form 10-Q for the quarter ended March
31, 1998, filed pursuant to the Exchange Act.

     (c)  The Company's Current Report on Form 8-K filed pursuant to the 
Exchange Act on March 13, 1998.

     (d) The Company's Quarterly Report, as amended on Form 10Q/A for the
quarter ended June 30, 1998, filed pursuant to the Exchange Act.

     (e) The Company's Quarterly Reports, as amended on Form 10Q/A for the
quarters ended September 30, 1998, filed pursuant to the Exchange Act.

     (f) The description of the Company's common stock which is contained in the
Company's Registration Statement on Form 8-A, filed pursuant to Section 12 of
the Exchange Act on September 30, 1997, including any amendment or report filed
for the purpose of updating such description.

     All documents subsequently filed by the Company pursuant to Sections 13(a),
13(c), 14 and 15(d) of the Exchange Act after the date hereof, prior to the
filing of a post-effective amendment which indicates that all securities
registered have been sold or which deregisters all securities then remaining
unsold under this registration statement, shall be deemed to be incorporated by
reference herein and to be part hereof from the date of filing of such
documents.

ITEM 4.    DESCRIPTION OF SECURITIES.
           ------------------------- 

     Not applicable.

ITEM 5.   INTERESTS OF NAMED EXPERTS AND COUNSEL.
          -------------------------------------- 

     Not applicable.

ITEM 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.
          ----------------------------------------- 

  The Company's Certificate of Incorporation provides that no director shall be
liable for monetary damages for breach of fiduciary duty as a director, to the
maximum extent permitted by Delaware law.  Delaware law provides that directors
of a corporation will not be personally liable for monetary damages for breach
of their fiduciary duties as directors, except for liability (i) for any breach
of their duty of loyalty to the corporation or its stockholders, (ii) for acts
or omissions not in good faith or that involve intentional misconduct or a
knowing violation of law, (iii) for unlawful payments of dividends or unlawful
stock repurchases or redemptions as provided in Section 174 of the Delaware
General Corporation Law, or (iv) for any transaction from which the director
derived an improper personal benefit.

  The Company's Bylaws require indemnification of directors and officers and
gives the Company the power to indemnify each of its employees and agents, to
the maximum extent and in the manner permitted by Delaware law.  The Company
believes that indemnification under its Bylaws covers at least negligence and
gross negligence on  the part of indemnified parties.  The Company's Bylaws also
permit the Company to secure insurance on behalf of any person who is or was an
officer, director, employee or other agent for any liability arising out of his
or her actions in such capacity,
<PAGE>
 
regardless of whether the Company would have the power to indemnify him or her
against such liability under the General Corporation Law of Delaware. The
Company currently has secured such insurance on behalf of its officers and
directors.

  The Company has entered into agreements to indemnify its directors and
officers, in addition to indemnification provided for in the Company's Bylaws.
Subject to certain conditions, these agreements, among other things, indemnify
the Company's directors and officers for certain expenses (including attorney's
fees), judgments, fines and settlement amounts incurred by any such person in
any action or proceeding, including any action by or in the right of the
Company, arising out of such person's services as a director or officer of the
Company, any subsidiary of the Company or any other company or enterprise to
which the person provides services at the request of the Company.

ITEM 7.   EXEMPTION FROM REGISTRATION CLAIMED.
          ----------------------------------- 

     Not applicable.

<TABLE> 
<CAPTION> 
<S>          <C> 
ITEM 8.      EXHIBITS.
             -------- 

  Exhibit
  Number     Description
  ------     -----------

   4.1       CKS Group, Inc. 1995 Series B Common Stock Plan.                             

   4.2       CKS Group, Inc. 1995 Stock Plan.                                              

   4.3       CKS Group, Inc. 1995 Director Option Plan.                                    

   4.4       CKS Group, Inc. 1996 Supplemental Stock Plan.                                 

   4.5       CKS Group, Inc. 1997 Employee Stock Purchase Plan.                            

   4.6       SiteSpecific, Inc. 1996 Stock Option Plan.                              

   5.1       Opinion of Counsel as to legality of securities being registered.  
                                                                                     
  23.1       Consent of Independent Accountants.                               
                                                                                     
  23.2       Consent of Counsel (contained in Exhibit 5.1).                    
                                                                                     
  24.1       Power of Attorney (see page II-4).                                 
</TABLE> 
- -------------------------------------

                                     II-2
<PAGE>
 
ITEM 9.   UNDERTAKINGS.
          ------------ 

     The undersigned Registrant hereby undertakes:

     (1)  To file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement to include any material
information with respect to the plan of distribution not previously disclosed in
the Registration Statement or any material change to such information in the
Registration Statement.

     (2)  That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (3)  To remove from registration by means of a post-effective amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (4)  The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Exchange Act (and, where applicable, each filing of an employee benefit plan's
annual report pursuant to Section 15(d) of the Exchange Act) that is
incorporated by reference in the Registration Statement shall be deemed to be a
new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (5)  Insofar as indemnification for liabilities arising under the
Securities Act may be permitted to directors, officers and controlling persons
of the Registrant pursuant to the foregoing provisions, or otherwise, the
Registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Exchange Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Exchange Act
and will be governed by the final adjudication of such issue.

                                     II-3
<PAGE>
 
                                  SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Santa Clara, State of California, on this 17th day of
December 1998.
 

                       USWEB CORPORATION

                       By: /s/ Carolyn V. Aver
                           --------------------------------------------
                           Carolyn V. Aver
                           Executive Vice President and Chief Financial Officer


                               POWER OF ATTORNEY
                                        
  KNOW ALL PERSONS BY THESE PRESENTS that each person whose signature appears
below constitutes and appoints, jointly and severally, Robert Shaw, Carolyn V.
Aver and Frank Slattery, and each one of them, his true and lawful attorney-in-
fact and agents, each with full power of substitution, for him and in his name,
place and stead, in any and all capacities, to sign any and all amendments
(including post-effective amendments) to this Registration Statement, and all
post-effective amendments thereto, and to file the same, with all exhibits
thereto and all other documents in connection therewith, with the Securities and
Exchange Commission, granting unto said attorneys-in-fact and agents, and each
of them, full power and authority to do and perform each and every act and thing
requisite and necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that each of said attorneys-in-fact and agents or any of them, or
his or her or their substitute or substitutes, may lawfully do or cause to be
done or by virtue hereof.

  Pursuant to the requirements of the Securities Act of 1933, this Registration
Statement has been signed by the following persons in the capacities indicated
on this 17th day of December 1998.

<TABLE>
<CAPTION>
         SIGNATURES                                 TITLE
<S>                            <C>
 
  /s/  MARK KVAMME             Chairman of the Board and Director
- ----------------------------
Mark Kvamme
 
  /s/  ROBERT W. SHAW          Chief Executive Officer (Principal Executive
- ----------------------------   Officer) and Director
Robert W. Shaw
 
  /s/  CAROLYN V. AVER         Executive Vice President, Chief Financial
- ----------------------------   Officer and Secretary (Principal Financial Officer)
Carolyn V. Aver                
 
 
  /s/  TOBIN COREY             President, Chief Operating Officer and Director
- ----------------------------
Tobin Corey
 
  /s/  JOSEPH FIRMAGE          Director, Chief Strategist
- ----------------------------
Joseph Firmage
 
   /s/ JAMES DALEY             Director
- ----------------------------
James Daley
 
  /s/  ROBERT HOFF             Director
- ----------------------------
Robert Hoff
</TABLE> 

                                     II-4
<PAGE>
 
<TABLE> 
<CAPTION> 
<S>                            <C> 
 
  /s/  JOSEPH MARENGI          Director
- ----------------------------
Joseph Marengi
 
  /s/  GARY RIESCHEL           Director
- ----------------------------
Gary Rieschel
 
  /s/  KLAUS SCHWAB            Director
- ----------------------------
Klaus Schwab
 
  /s/  THOMAS SUITER           Director
- ----------------------------
Thomas Suiter
</TABLE>

                                     II-5
<PAGE>
 

<TABLE> 
<CAPTION> 
<S>          <C> 
ITEM 8.      EXHIBITS.
             -------- 

  Exhibit
  Number     Description
  ------     -----------

   4.1       CKS Group, Inc. 1995 Series B Common Stock Plan.                             

   4.2       CKS Group, Inc. 1995 Stock Plan.                                              

   4.3       CKS Group, Inc. 1995 Director Option Plan.                                    

   4.4       CKS Group, Inc. 1996 Supplemental Stock Plan.                                 

   4.5       CKS Group, Inc. 1997 Employee Stock Purchase Plan.                            

   4.6       SiteSpecific, Inc. 1996 Stock Option Plan.                              

   5.1       Opinion of Counsel as to legality of securities being registered.  
                                                                                     
  23.1       Consent of Independent Accountants.                               
                                                                                     
  23.2       Consent of Counsel (contained in Exhibit 5.1).                    
                                                                                     
  24.1       Power of Attorney (see page II-4).                                 
</TABLE> 
- -------------------------------------


<PAGE>
 
                                                                     EXHIBIT 4.1
 
                                CKS GROUP, INC.

                        1995 SERIES B COMMON STOCK PLAN

           (AS ADOPTED APRIL 30, 1995 AND AMENDED ON JULY 24, 1995)

 
1.        Purposes of the Plan.  The purposes of this Stock Option Plan are to
          --------------------                                                
attract and retain the best available personnel for positions of substantial
responsibility, to provide additional incentive to Employees and Consultants of
the Company and its Subsidiaries and to promote the success of the Company's
business.  Options granted under the Plan may be incentive stock options (as
defined under Section 422 of the Code) or nonstatutory stock options, as
determined by the Administrator at the time of grant of an option and subject to
the applicable provisions of Section 422 of the Code, as amended, and the
regulations promulgated thereunder.

2.        Definitions.  As used herein, the following definitions shall apply:
          -----------                                                         

          (a)  "Administrator" means the Board or any of its Committees
                -------------                                          
appointed pursuant to Section 4 of the Plan.

          (b)  "Board" means the Board of Directors of the Company.
                -----                                              

          (c)  "Code" means the Internal Revenue Code of 1986, as amended.
                ----                                                      

          (d)  "Committee"  means a Committee appointed by the Board of
                ---------                                              
Directors in accordance with Section 4 of the Plan.

          (e)  "Common Stock" means the Series B Common Stock of the Company;
                ------------                                                 
provided, however, that if the Series B Common Stock of the Company is converted
into Common Stock of the Company in accordance with the Company's Articles of
Incorporation, "Common Stock" shall mean the Common Stock of the Company.

          (f)  "Company" means CKS Group, Inc., a California corporation.
                -------                                                  

          (g)  "Consultant" means any person who is engaged by the Company or 
                ----------    
any Parent or Subsidiary to render consulting or advisory services and is
compensated for such services. The term Consultant shall not include directors
who are not compensated for their services or are paid only a director's fee by
the Company.

          (h)  "Continuous Status as an Employee or Consultant" means that the
                ----------------------------------------------                
employment or consulting relationship with the Company, any Parent, or
Subsidiary, is not interrupted or terminated.  Continuous Status as an Employee
or Consultant shall not be considered interrupted in the case of (i) any leave
of absence approved by the Company or (ii) transfers between locations of the
Company or between the Company, its Parent, any Subsidiary, or any successor.  A
leave of absence approved by the Company shall include sick leave, military
leave, or any other personal leave approved by an authorized representative of
the Company.  For purposes of Incentive Stock Options,
<PAGE>
 
no such leave may exceed 90 days, unless reemployment upon expiration of such
leave is guaranteed by statute or contract, including Company policies.  If
reemployment upon expiration of a leave of absence approved by the Company is
not so guaranteed, on the 91st day of such leave any Incentive Stock Option held
by the Optionee shall cease to be treated as an Incentive Stock Option and shall
be treated for tax purposes as a Nonstatutory Stock Option.

          (i)  "Employee" means any person, including Officers and directors,
                --------                                                     
employed by the Company or any Parent or Subsidiary of the Company.  The payment
of a director's fee by the Company shall not be sufficient to constitute
"employment" by the Company.

          (j)  "Exchange Act" means the Securities Exchange Act of 1934, as
                ------------                                               
amended.

          (k)  "Fair Market Value" means, as of any date, the value of Common
                -----------------                                            
Stock determined as follows:

                 (i) If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
National Market of the National Association of Securities Dealers, Inc.
Automated Quotation ("NASDAQ") System, its Fair Market Value shall be the
closing sales price for such stock (or the closing bid, if no sales were
reported) as quoted on such exchange or system for the last market trading day
prior to the time of determination, as reported in The Wall Street Journal or
such other source as the Administrator deems reliable;

                (ii) If the Common Stock is quoted on the NASDAQ System (but not
on the Nasdaq National Market thereof) or regularly quoted by a recognized
securities dealer but selling prices are not reported, its Fair Market Value
shall be the mean between the high bid and low asked prices for the Common Stock
on the last market trading day prior to the day of determination, or;

               (iii) In the absence of an established market for the Common
Stock, the Fair Market Value thereof shall be determined in good faith by the
Administrator.

          (l)  "Incentive Stock Option" means an Option intended to qualify as 
                ----------------------      
an incentive stock option within the meaning of Section 422 of the Code.

          (m)  "Nonstatutory Stock Option" means an Option not intended to
                -------------------------                                 
qualify as an Incentive Stock Option.

          (n)  "Officer" means a person who is an officer of the Company 
                -------   
within the meaning of Section 16 of the Exchange Act and the rules and
regulations promulgated thereunder.

          (o)  "Option" means a stock option granted pursuant to the Plan.
                ------                                                    

          (p)  "Optioned Stock" means the Common Stock subject to an Option.
                --------------                                              

          (q)  "Optionee" means an Employee or Consultant who receives an
                --------                                                 
Option.

                                      -2-
<PAGE>
 
           (r) "Parent" means a "parent corporation", whether now or hereafter
                ------                                                        
existing, as defined in Section 424(e) of the Code.

           (s)  "Plan" means this 1995 Stock Option Plan.
                 ----                                    

           (t)  "Share" means a share of the Common Stock, as adjusted in
                 -----                                                   
accordance with Section 11 below.

           (u)  "Subsidiary" means a "subsidiary corporation", whether now or
                 ----------                                                  
hereafter existing, as defined in Section 424(f) of the Code.

    3.    Stock Subject to the Plan.  Subject to the provisions of Section 11 of
          -------------------------                                             
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan is 750,000 Shares.  The Shares may be authorized, but unissued,
or reacquired Common Stock.

          If an Option expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Option Exchange Program, the
unpurchased Shares which were subject thereto shall become available for future
grant or sale under the Plan (unless the Plan has terminated); provided,
                                                               -------- 
however, that Shares that have actually been issued under the Plan shall not be
returned to the Plan and shall not become available for future distribution
under the Plan, except that if unvested Shares are repurchased by the Company at
their original purchase price, and the original purchaser of such Shares did not
receive any benefits of ownership of such Shares, such Shares shall become
available for future grant under the Plan.  For purposes of the preceding
sentence, voting rights shall not be considered a benefit of Share ownership.

    4.    Administration of the Plan.
          -------------------------- 

          (a)  Plan Procedure.
               -------------- 

                 (i) Administration with Respect to Directors and Officers. With
                     ----------------------------------------------------- 
respect to grants of Options to Employees who are also Officers or directors of
the Company, the Plan shall be administered by (A) the Board if the Board may
administer the Plan in compliance with Rule 16b-3 promulgated under the Exchange
Act or any successor thereto ("Rule 16b-3") with respect to a plan intended to
qualify thereunder as a discretionary plan, or (B) a Committee designated by the
Board to administer the Plan, which Committee shall be constituted in such a
manner as to permit the Plan to comply with Rule 16b-3 with respect to a plan
intended to qualify thereunder as a discretionary plan. Once appointed, such
Committee shall continue to serve in its designated capacity until otherwise
directed by the Board. From time to time the Board may increase the size of the
Committee and appoint additional members thereof, remove members (with or
without cause) and appoint new members in substitution therefor, fill vacancies,
however caused, and remove all members of the Committee and thereafter directly
administer the Plan, all to the extent permitted by Rule 16b-3 with respect to a
plan intended to qualify thereunder as a discretionary plan.

                                      -3-
<PAGE>
 
                (ii) Multiple Administrative Bodies.  If permitted by Rule 16b-
                     ------------------------------   
3, the Plan may be administered by different bodies with respect to directors,
non-director Officers and Employees who are neither directors nor Officers.

               (iii) Administration With Respect to Consultants and Other
                     ----------------------------------------------------
Employees.  With respect to grants of Options to Employees or Consultants who 
- ---------
are neither directors nor Officers of the Company, the Plan shall be
administered by (A) the Board or (B) a committee designated by the Board, which
committee shall be constituted in such a manner as to satisfy the legal
requirements relating to the administration of incentive stock option plans, if
any, of California corporate and securities laws, of the Code, and of any
applicable stock exchange (the "Applicable Laws"). Once appointed, such
Committee shall continue to serve in its designated capacity until otherwise
directed by the Board. From time to time the Board may increase the size of the
Committee and appoint additional members thereof, remove members (with or
without cause) and appoint new members in substitution therefor, fill vacancies,
however caused, and remove all members of the Committee and thereafter directly
administer the Plan, all to the extent permitted by the Applicable Laws.

          (b)  Powers of the Administrator.  Subject to the provisions of the
               ---------------------------   
Plan and, in the case of a Committee, the specific duties delegated by the Board
to such Committee, and subject to the approval of any relevant authorities,
including the approval, if required, of any stock exchange upon which the Common
Stock or other securities of the Company are listed, the Administrator shall
have the authority, in its discretion:

                 (i) to determine the Fair Market Value of the Common Stock, in
accordance with Section 2(k) of the Plan;

                (ii) to select the Consultants and Employees to whom Options may
from time to time be granted hereunder;

               (iii) to determine whether and to what extent Options are granted
hereunder;

                (iv) to determine the number of shares of Common Stock to be
covered by each such award granted hereunder;

                 (v) to approve forms of agreement for use under the Plan;

                (vi) to determine the terms and conditions of any award granted
hereunder;

               (vii) to determine whether and under what circumstances an Option
may be settled in cash under subsection 9(f) instead of Common Stock;

              (viii) to reduce the exercise price of any Option to the then
current Fair Market Value if the Fair Market Value of the Common Stock covered
by such Option has declined since the date the Option was granted; and

                                      -4-
<PAGE>
 
                (ix) to construe and interpret the terms of the Plan and awards
granted pursuant to the Plan.

          (c)  Effect of Administrator's Decision.  All decisions,
               ----------------------------------                 
determinations and interpretations of the Administrator shall be final and
binding on all Optionees and any other holders of any Options.

    5.    Eligibility.
          ----------- 

          (a)  Nonstatutory Stock Options may be granted to Employees and
Consultants.  Incentive Stock Options may be granted only to Employees.  An
Employee or Consultant who has been granted an Option may, if otherwise
eligible, be granted additional Options.

          (b)  Each Option shall be designated in the written option agreement
as either an Incentive Stock Option or a Nonstatutory Stock Option. However,
notwithstanding such designations, to the extent that the aggregate Fair Market
Value:

                 (i) of Shares subject to an Optionee's Incentive Stock Options
granted by the Company, any Parent or Subsidiary, which

                (ii) become exercisable for the first time during any calendar
year (under all plans of the Company or any Parent or Subsidiary)

exceeds $100,000, such excess Options shall be treated as Nonstatutory Stock
Options.  For purposes of this Section 5(b), Incentive Stock Options shall be
taken into account in the order in which they were granted, and the Fair Market
Value of the Shares shall be determined as of the time the Option with respect
to such Shares is granted.

          (c)  The Plan shall not confer upon any Optionee any right with
respect to continuation of employment or consulting relationship with the
Company, nor shall it interfere in any way with his or her right or the
Company's right to terminate his or her employment or consulting relationship at
any time, with or without cause.

          (d)  Upon the Company or a successor corporation issuing any class of
common equity securities required to be registered under Section 12 of the
Exchange Act or upon the Plan being assumed by a corporation having a class of
common equity securities required to be registered under Section 12 of the
Exchange Act, the following limitations shall apply to grants of Options to
Employees:

                 (i) No Employee shall be granted, in any fiscal year of the
Company, Options to purchase more than 150,000 Shares.

                (ii) The foregoing limitations shall be adjusted proportionately
in connection with any change in the Company's capitalization as described in
Section 11.

                                      -5-
<PAGE>
 
               (iii) If an Option is canceled in the same fiscal year of the
Company in which it was granted (other than in connection with a transaction
described in Section 11), the cancelled Option will be counted against the limit
set forth in Section 5(d)(i). For this purpose, if the exercise price of an
Option is reduced, the transaction will be treated as a cancellation of the
Option and the grant of a new Option.

    6.    Term of Plan.  The Plan shall become effective upon the earlier to
          ------------                                                      
occur of its adoption by the Board of Directors or its approval by the
shareholders of the Company, as described in Section 17 of the Plan.  It shall
continue in effect for a term of ten (10) years unless sooner terminated under
Section 13 of the Plan.

    7.    Term of Option.  The term of each Option shall be the term stated in
          --------------                                                      
the Option Agreement; provided, however, that the term shall be no more than ten
(10) years from the date of grant thereof.  However, in the case of an Incentive
Stock Option granted to an Optionee who, at the time the Option is granted, owns
stock representing more than ten percent (10%) of the voting power of all
classes of stock of the Company or any Parent or Subsidiary, the term of the
Option shall be five (5) years from the date of grant thereof or such shorter
term as may be provided in the Option Agreement.

    8.    Option Exercise Price and Consideration.
          --------------------------------------- 

          (a)  The per share exercise price for the Shares to be issued pursuant
to exercise of an Incentive Stock Option shall be such price as is determined by
the Board, but shall be subject to the following:

                 (i) In the case of an Incentive Stock Option granted to an
Employee who, at the time of the grant of such Incentive Stock Option, owns
stock representing more than ten percent (10%) of the voting power of all
classes of stock of the Company or any Parent or Subsidiary, the per Share
exercise price shall be no less than 110% of the Fair Market Value per Share on
the date of grant.

                (ii) In the case of an Incentive Stock Option granted to any
Employee other than an Employee described in the preceding paragraph, the per
Share exercise price shall be no less than 100% of the Fair Market Value per
Share on the date of grant.

          (b)  The consideration to be paid for the Shares to be issued upon
exercise of an Option, including the method of payment, shall be determined by
the Administrator (and, in the case of an Incentive Stock Option, shall be
determined at the time of grant) and may consist entirely of (1) cash, (2)
check, (3) if the exercise occurs on or after the date (the "Registration Date")
the Company first registers its common stock under Section 12(g) of the
Securities Exchange Act of 1934, as amended, surrender of other Shares which (x)
in the case of Shares acquired upon exercise of an Option have been owned by the
Optionee for more than six months on the date of surrender and (y) have a Fair
Market Value on the date of surrender equal to the aggregate exercise price of
the Shares as to which said Option shall be exercised, (4) if the exercise
occurs on or after the

                                      -6-
<PAGE>
 
Registration Date, delivery of a properly executed exercise notice together with
such other documentation as the Administrator and the broker, if applicable,
shall require to effect an exercise of the Option and delivery to the Company of
the sale or loan proceeds required to pay the exercise price, or (5) any
combination of the foregoing methods of payment.  In making its determination as
to the type of consideration to accept, the Board shall consider if acceptance
of such consideration may be reasonably expected to benefit the Company.

    9.    Exercise of Option.
          ------------------ 

          (a)  Procedure for Exercise; Rights as a Shareholder. Any Option 
               -----------------------------------------------      
granted hereunder shall be exercisable at such times and under such conditions
as determined by the Board, including performance criteria with respect to the
Company and/or the Optionee, and as shall be permissible under the terms of the
Plan, but in no case at a rate of less than 20% per year over five (5) years
from the date the Option is granted.

               An Option may not be exercised for a fraction of a Share.

               An Option shall be deemed to be exercised when written notice of
such exercise has been given to the Company in accordance with the terms of the
Option by the person entitled to exercise the Option and full payment for the
Shares with respect to which the Option is exercised has been received by the
Company. Full payment may, as authorized by the Board, consist of any
consideration and method of payment allowable under Section 8(b) of the Plan.
Until the issuance (as evidenced by the appropriate entry on the books of the
Company or of a duly authorized transfer agent of the Company) of the stock
certificate evidencing such Shares, no right to vote or receive dividends or any
other rights as a shareholder shall exist with respect to the Optioned Stock,
notwithstanding the exercise of the Option. The Company shall issue (or cause to
be issued) such stock certificate promptly upon exercise of the Option. No
adjustment will be made for a dividend or other right for which the record date
is prior to the date the stock certificate is issued, except as provided in
Section 11 of the Plan.

               Exercise of an Option in any manner shall result in a decrease in
the number of Shares which thereafter may be available, both for purposes of the
Plan and for sale under the Option, by the number of Shares as to which the
Option is exercised.

          (b)  Termination of Employment or Consulting Relationship.  In the 
               ----------------------------------------------------      
event of termination of an Optionee's Continuous Status as an Employee or
Consultant with the Company (but not in the event of an Optionee's change of
status from Employee to Consultant (in which case an Employee's Incentive Stock
Option shall automatically convert to a Nonstatutory Stock Option on the ninety-
first (91st) day following such change of status) or from Consultant to
Employee), such Optionee may, but only within such period of time as is
determined by the Administrator, of at least thirty (30) days, with such
determination in the case of an Incentive Stock Option not exceeding three (3)
months after the date of such termination (but in no event later than the
expiration date of the term of such Option as set forth in the Option
Agreement), exercise his or her Option to the extent that Optionee was entitled
to exercise it at the date of such termination, or to such other extent as

                                      -7-
<PAGE>
 
may be determined by the Administrator.  If the Optionee does not exercise such
Option to the extent so entitled within the time specified herein, the Option
shall terminate.

          (c)  Disability of Optionee.  In the event of termination of an
               ----------------------   
Optionee's consulting relationship or Continuous Status as an Employee as a
result of his or her disability, Optionee may, but only within twelve (12)
months from the date of such termination (and in no event later than the
expiration date of the term of such Option as set forth in the Option
Agreement), exercise the Option to the extent otherwise entitled to exercise it
at the date of such termination; provided, however, that if such disability is
not a "disability" as such term is defined in Section 22(e)(3) of the Code, in
the case of an Incentive Stock Option such Incentive Stock Option shall
automatically convert to a Nonstatutory Stock Option on the day three months and
one day following such termination. To the extent that Optionee is not entitled
to exercise the Option at the date of termination, or if Optionee does not
exercise such Option to the extent so entitled within the time specified herein,
the Option shall terminate, and the Shares covered by such Option shall revert
to the Plan.

          (d)  Death of Optionee.  In the event of the death of an Optionee, the
               -----------------                                                
Option may be exercised at any time within twelve (12) months following the date
of death (but in no event later than the expiration of the term of such Option
as set forth in the Notice of Grant), by the Optionee's estate or by a person
who acquired the right to exercise the Option by bequest or inheritance, but
only to the extent that the Optionee was entitled to exercise the Option at the
date of death.  If, at the time of death, the Optionee was not entitled to
exercise his or her entire Option, the Shares covered by the unexercisable
portion of the Option shall immediately revert to the Plan.  If, after death,
the Optionee's estate or a person who acquired the right to exercise the Option
by bequest or inheritance does not exercise the Option within the time specified
herein, the Option shall terminate, and the Shares covered by such Option shall
revert to the Plan.

          (e)  Rule 16b-3.  Options granted to persons subject to Section 16(b)
               ----------          
of the Exchange Act must comply with Rule 16b-3 and shall contain such
additional conditions or restrictions as may be required thereunder to qualify
for the maximum exemption from Section 16 of the Exchange Act with respect to
Plan transactions.

          (f)  Buyout Provisions.  The Administrator may at any time offer to 
               ----------------- 
buy out for a payment in cash or Shares, an Option previously granted, based on
such terms and conditions as the Administrator shall establish and communicate
to the Optionee at the time that such offer is made.

    10.   Non-Transferability of Options.  Options may not be sold, pledged,
          ------------------------------                                    
assigned, hypothecated, transferred, or disposed of in any manner other than by
will or by the laws of descent or distribution and may be exercised, during the
lifetime of the Optionee, only by the Optionee.

    11.   Adjustments Upon Changes in Capitalization or Merger.
          ---------------------------------------------------- 

          (a)  Changes in Capitalization.  Subject to any required action by the
               -------------------------                                        
shareholders of the Company, the number of shares of Common Stock covered by
each outstanding Option, and the number of shares of Common Stock which have
been authorized for issuance under the Plan but

                                      -8-
<PAGE>
 
as to which no Options have yet been granted or which have been returned to the
Plan upon cancellation or expiration of an Option, as well as the price per
share of Common Stock covered by each such outstanding Option, shall be
proportionately adjusted for any increase or decrease in the number of issued
shares of Common Stock resulting from a stock split, reverse stock split, stock
dividend, combination or reclassification of the Common Stock, or any other
increase or decrease in the number of issued shares of Common Stock effected
without receipt of consideration by the Company; provided, however, that
conversion of any convertible securities of the Company shall not be deemed to
have been "effected without receipt of consideration."  Such adjustment shall be
made by the Board, whose determination in that respect shall be final, binding
and conclusive.  Except as expressly provided herein, no issuance by the Company
of shares of stock of any class, or securities convertible into shares of stock
of any class, shall affect, and no adjustment by reason thereof shall be made
with respect to, the number or price of shares of Common Stock subject to an
Option.

          (b)  Dissolution or Liquidation.  In the event of the proposed
               --------------------------     
dissolution or liquidation of the Company, the Board shall notify the Optionee
at least fifteen (15) days prior to such proposed action. To the extent it has
not been previously exercised, the Option will terminate immediately prior to
the consummation of such proposed action.

          (c)  Merger.  In the event of a merger of the Company with or into
               ------      
another corporation, the Option shall be assumed or an equivalent option
substituted by such successor corporation or a parent or subsidiary of such
successor corporation. For the purposes of this paragraph, the Option shall be
considered assumed if, following the merger, the option confers the right to
purchase, for each Share of Optioned Stock subject to the Option immediately
prior to the merger, the consideration (whether stock, cash, or other securities
or property) received in the merger by holders of Common Stock for each Share
held on the effective date of the transaction (and if holders were offered a
choice of consideration, the type of consideration chosen by the holders of a
majority of the outstanding Shares); provided, however, that if such
consideration received in the merger was not solely common stock of the
successor corporation or its Parent, the Administrator may, with the consent of
the successor corporation, provide for the consideration to be received upon the
exercise of the Option for each Share of Optioned Stock subject to the Option to
be solely common stock of the successor corporation or its Parent equal in fair
market value to the per share consideration received by holders of Common Stock
in the merger.

    12.   Time of Granting Options.  The date of grant of an Option shall, for
          ------------------------                                            
all purposes, be the date on which the Administrator makes the determination
granting such Option, or such other date as is determined by the Board.  Notice
of the determination shall be given to each Employee or Consultant to whom an
Option is so granted within a reasonable time after the date of such grant.

    13.   Amendment and Termination of the Plan.
          ------------------------------------- 

          (a)  Amendment and Termination.  The Board may at any time amend, 
               -------------------------           
alter, suspend or discontinue the Plan, but no amendment, alteration, suspension
or discontinuation shall be made which would impair the rights of any Optionee
under any grant theretofore made, without his or her consent. In addition, to
the extent necessary and desirable to comply with Rule 16b-3 under the

                                      -9-
<PAGE>
 
Exchange Act or with Section 422 of the Code (or any other applicable law or
regulation, including the requirements of the NASD or an established stock
exchange), the Company shall obtain shareholder approval of any Plan amendment
in such a manner and to such a degree as required.

          (b)  Effect of Amendment or Termination.  Any such amendment or 
               ----------------------------------  
termination of the Plan shall not affect Options already granted, and such
Options shall remain in full force and effect as if this Plan had not been
amended or terminated, unless mutually agreed otherwise between the Optionee and
the Board, which agreement must be in writing and signed by the Optionee and the
Company.

    14.   Conditions Upon Issuance of Shares.  Shares shall not be issued
          ----------------------------------                             
pursuant to the exercise of an Option unless the exercise of such Option and the
issuance and delivery of such Shares pursuant thereto shall comply with all
relevant provisions of law, including, without limitation, the Securities Act of
1933, as amended, the Exchange Act, the rules and regulations promulgated
thereunder, and the requirements of any stock exchange upon which the Shares may
then be listed, and shall be further subject to the approval of counsel for the
Company with respect to such compliance.

          As a condition to the exercise of an Option, the Company may require
the person exercising such Option to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute such Shares if, in the
opinion of counsel for the Company, such a representation is required by any of
the aforementioned relevant provisions of law.

    15.   Reservation of Shares.  The Company, during the term of this Plan,
          ---------------------                                             
will at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

          The inability of the Company to obtain authority from any regulatory
body having jurisdiction, which authority is deemed by the Company's counsel to
be necessary to the lawful issuance and sale of any Shares hereunder, shall
relieve the Company of any liability in respect of the failure to issue or sell
such Shares as to which such requisite authority shall not have been obtained.

    16.   Agreements.  Options shall be evidenced by written agreements in such
          ----------                                                           
form as the Board shall approve from time to time.

    17.   Shareholder Approval.  Continuance of the Plan shall be subject to
          --------------------                                              
approval by the shareholders of the Company within twelve (12) months before or
after the date the Plan is adopted.  Such shareholder approval shall be obtained
in the degree and manner required under applicable state and federal law and the
rules of any stock exchange upon which the Common Stock is listed.

                                     -10-

<PAGE>
 
                                                                     EXHIBIT 4.2

                                CKS GROUP, INC.

                                1995 STOCK PLAN

                         (as amended, October 29, 1996)


     1.   Purposes of the Plan.  The purposes of this Stock Plan are:
          --------------------                                       

     .    to attract and retain the best available personnel for positions of
          substantial responsibility,

     .    to provide additional incentive to Employees and Consultants, and

     .    to promote the success of the Company's business.

Options granted under the Plan may be Incentive Stock Options or Nonstatutory
Stock Options, as determined by the Administrator at the time of grant.  Stock
Purchase Rights may also be granted under the Plan.

     2.   Definitions.  As used herein, the following definitions shall apply:
          -----------                                                         

          (a) "Administrator" means the Board or any of its Committees as shall
               -------------                                                   
be administering the Plan, in accordance with Section 4 of the Plan.

          (b) "Applicable Laws" means the legal requirements relating to the
               ---------------                                              
administration of stock option plans under U. S. state corporate laws, U.S.
federal and state securities laws, the Code, any stock exchange or quotation
system on which the Common Stock is listed or quoted and the applicable laws of
any foreign country or jurisdiction where Options or Stock Purchase Rights are,
or will be, granted under the Plan.

          (c) "Board" means the Board of Directors of the Company.
               -----                                              

          (d) "Code" means the Internal Revenue Code of 1986, as amended.
               ----                                                      

          (e) "Committee"  means a Committee appointed by the Board in
               ---------                                              
accordance with Section 4 of the Plan.

          (f) "Common Stock" means the Common Stock of the Company.
               ------------                                        

          (g) "Company" means CKS Group, Inc., a Delaware corporation.
               -------                                                

          (h) "Consultant" means any person, including an advisor, engaged by
               ----------                                                    
the Company or a Parent or Subsidiary to render services.  The term "Consultant"
shall not include 
<PAGE>
 
Directors who are paid only a director's fee by the Company or who are not
compensated by the Company for their services as Directors.

          (i) "Continuous Status as an Employee or Consultant" means that the
               ----------------------------------------------                
employment or consulting relationship with the Company, any Parent, or
Subsidiary, is not interrupted or terminated.  Continuous Status as an Employee
or Consultant shall not be considered interrupted in the case of (i) any leave
of absence approved by the Company or (ii) transfers between locations of the
Company or between the Company, its Parent, any Subsidiary, or any successor.  A
leave of absence approved by the Company shall include sick leave, military
leave, or any other personal leave approved by an authorized representative of
the Company.  For purposes of Incentive Stock Options, no such leave may exceed
ninety days, unless reemployment upon expiration of such leave is guaranteed by
statute or contract.  If reemployment upon expiration of a leave of absence
approved by the Company is not so guaranteed, on the 181st day of such leave any
Incentive Stock Option held by the Optionee shall cease to be treated as an
Incentive Stock Option and shall be treated for tax purposes as a Nonstatutory
Stock Option.

          (j) "Director" means a member of the Board.
               --------                              

          (k) "Disability" means total and permanent disability as defined in
               ----------                                                    
Section 22(e)(3) of the Code.

          (l) "Employee" means any person, including Officers and Directors,
               --------                                                     
employed by the Company or any Parent or Subsidiary of the Company.  Neither
services as a Director nor payment of a director's fee by the Company shall be
sufficient to constitute "employment" by the Company.

          (m) "Exchange Act" means the Securities Exchange Act of 1934, as
               ------------                                               
amended.

          (n) "Fair Market Value" means, as of any date, the value of Common
               -----------------                                            
Stock determined as follows:

              (i)     If the Common Stock is listed on any established stock 
exchange or a national market system, including without limitation the Nasdaq
Stock Market of the National Association of Securities Dealers, Inc. Automated
Quotation ("NASDAQ") System, the Fair Market Value of a Share of Common Stock
shall be the closing sales price for such stock (or the closing bid, if no sales
were reported) as quoted on such system or exchange (or the exchange with the
greatest volume of trading in Common Stock) on the last market trading day prior
to the day of determination, as reported in The Wall Street Journal or such
other source as the Administrator deems reliable;

              (ii)    If the Common Stock is quoted on the NASDAQ System (but 
not on the Nasdaq Stock Market thereof) or is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a Share of Common Stock shall be the mean

                                      -2-
<PAGE>
 
between the high bid and low asked prices for the Common Stock on the last
market trading day prior to the day of determination, as reported in The Wall
Street Journal or such other source as the Administrator deems reliable;

              (iii)   In the absence of an established market for the Common
Stock, the Fair Market Value shall be determined in good faith by the
Administrator.

          (o) "Incentive Stock Option" means an Option intended to qualify as an
               ----------------------                                           
incentive stock option within the meaning of Section 422 of the Code and the
regulations promulgated thereunder.

          (p) "Nonstatutory Stock Option" means an Option not intended to
               -------------------------                                 
qualify as an Incentive Stock Option.

          (q) "Notice of Grant" means a written notice evidencing certain terms
               ---------------                                                 
and conditions of an individual Option or Stock Purchase Right grant.  The
Notice of Grant is part of the Option Agreement.

          (r) "Officer" means a person who is an officer of the Company within
               -------                                                        
the meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

          (s) "Option" means a stock option granted pursuant to the Plan.
               ------                                                    

          (t) "Option Agreement" means a written agreement between the Company
               ----------------                                               
and an Optionee evidencing the terms and conditions of an individual Option
grant.  The Option Agreement is subject to the terms and conditions of the Plan.

          (u) "Option Exchange Program" means a program whereby outstanding
               -----------------------                                     
options are surrendered in exchange for options with a lower exercise price.

          (v) "Optioned Stock" means the Common Stock subject to an Option or
               --------------                                                
Stock Purchase Right.

          (w) "Optionee" means an Employee or Consultant who holds an
               --------                                              
outstanding Option or Stock Purchase Right.

          (x) "Parent" means a "parent corporation", whether now or hereafter
               ------                                                        
existing, as defined in Section 424(e) of the Code.

          (y) "Plan" means this 1995 Stock Plan.
               ----                             

          (z) "Restricted Stock" means shares of Common Stock acquired pursuant
               ----------------                                                
to a grant of Stock Purchase Rights under Section 11 below.

                                      -3-
<PAGE>
 
          (aa)  "Restricted Stock Purchase Agreement" means a written agreement
                 -----------------------------------                           
between the Company and the Optionee evidencing the terms and restrictions
applying to stock purchased under a Stock Purchase Right.  The Restricted Stock
Purchase Agreement is subject to the terms and conditions of the Plan and the
Notice of Grant.

          (bb)  "Rule 16b-3" means Rule 16b-3 of the Exchange Act or any
                 ----------                                             
successor to Rule 16b-3, as in effect when discretion is being exercised with
respect to the Plan.

          (cc)  "Section 16(b)" means Section 16(b) of the Securities Exchange
                 -------------                                                
Act.

          (dd)  "Share" means a share of the Common Stock, as adjusted in
                 -----                                                   
accordance with Section 13 of the Plan.

          (ee)  "Stock Purchase Right" means the right to purchase Common Stock
                 --------------------                                          
pursuant to Section 11 of the Plan, as evidenced by a Notice of Grant.

          (ff)  "Subsidiary" means a "subsidiary corporation", whether now or
                 ----------                                                  
hereafter existing, as defined in Section 424(f) of the Code.

     3.   Stock Subject to the Plan.  Subject to the provisions of Section 13 of
          -------------------------                                             
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan is 2,600,000 Shares.  The Shares may be authorized, but unissued,
or reacquired Common Stock.

          If an Option or Stock Purchase Right expires or becomes unexercisable
without having been exercised in full, or is surrendered pursuant to an Option
Exchange Program, the unpurchased Shares which were subject thereto shall become
available for future grant or sale under the Plan (unless the Plan has
terminated); provided, however, that Shares that have actually been issued under
             --------                                                           
the Plan, whether upon exercise of an Option or Right, shall not be returned to
the Plan and shall not become available for future distribution under the Plan,
except that if Shares of Restricted Stock are repurchased by the Company at
their original purchase price, and the original purchaser of such Shares did not
receive any benefits of ownership of such Shares, such Shares shall become
available for future grant under the Plan.  For purposes of the preceding
sentence, voting rights shall not be considered a benefit of Share ownership.

     4.   Administration of the Plan.
          -------------------------- 

          (a)  Procedure.
               --------- 

                 (i) Multiple Administrative Bodies.  If permitted by Rule
16b-3, the Plan may be administered by different bodies with respect to
Directors, Officers who are not Directors, and Employees who are neither
Directors nor Officers.

                                      -4-
<PAGE>
 
                 (ii) Section 162(m).  To the extent that the Administrator
                      --------------                                       
determines it to be desirable to qualify Options granted hereunder as
"performance-based compensation" within the meaning of Section 162(m) of the
Code, the Plan shall be administered by a Committee of two or more "outside
directors" within the meaning of Section 162(m) of the Code.

                (iii) Rule 16b-3.  To the extent desirable to qualify 
                      ----------
transactions hereunder as exempt under Rule 16b-3, the transactions contemplated
hereunder shall be structured to satisfy the requirements for exemption under
Rule 16b-3.

                 (iv) Other Administration.  Other than as provided above, the
                      --------------------                                    
Plan shall be administered by (A) the Board or (B) a Committee, which committee
shall be constituted to satisfy Applicable Laws.

          (b) Powers of the Administrator.  Subject to the provisions of the
              ---------------------------                                   
Plan, and in the case of a Committee, subject to the specific duties delegated
by the Board to such Committee, the Administrator shall have the authority, in
its discretion:

                  (i) to determine the Fair Market Value of the Common Stock, in
accordance with Section 2(n) of the Plan;

                 (ii) to select the Consultants and Employees to whom Options
and Stock Purchase Rights may be granted hereunder;

                (iii) to determine whether and to what extent Options and Stock
Purchase Rights or any combination thereof, are granted hereunder;

                 (iv) to determine the number of shares of Common Stock to be
covered by each Option and Stock Purchase Right granted hereunder;

                  (v) to approve forms of agreement for use under the Plan;

                 (vi) to determine the terms and conditions, not inconsistent 
with the terms of the Plan, of any award granted hereunder. Such terms and
conditions include, but are not limited to, the exercise price, the time or
times when Options or Stock Purchase Rights may be exercised (which may be based
on performance criteria), any vesting acceleration or waiver of forfeiture
restrictions, and any restriction or limitation regarding any Option or Stock
Purchase Right or the shares of Common Stock relating thereto, based in each
case on such factors as the Administrator, in its sole discretion, shall
determine;

                (vii) to reduce the exercise price of any Option or Stock 
Purchase Right to the then current Fair Market Value if the Fair Market Value of
the Common Stock covered by such Option or Stock Purchase Right shall have
declined since the date the Option or Stock Purchase Right was granted;

                                      -5-
<PAGE>
 
               (viii) to construe and interpret the terms of the Plan and
awards granted pursuant to the Plan;

                 (ix) to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans
established for the purpose of qualifying for preferred tax treatment under
foreign tax laws;

                  (x) to modify or amend each Option or Stock Purchase Right 
(subject to Section 15(c) of the Plan), including the discretionary authority to
extend the post-termination exercisability period of Options longer than is
otherwise provided for in the Plan;

                 (xi) to allow Optionees to satisfy withholding tax obligations 
by electing to have the Company withhold from the Shares to be issued upon
exercise of an Option or Stock Purchase Right that number of Shares having a
Fair Market Value equal to the amount required to be withheld. The Fair Market
Value of the Shares to be withheld shall be determined on the date that the
amount of tax to be withheld is to be determined. All elections by an Optionee
to have Shares withheld for this purpose shall be made in such form and under
such conditions as the Administrator may deem necessary or advisable;

                (xii) to authorize any person to execute on behalf of the 
Company any instrument required to effect the grant of an Option or Stock
Purchase Right previously granted by the Administrator;

               (xiii) to institute an Option Exchange Program;

                (xiv) to determine the terms and restrictions applicable to
Options and Stock Purchase Rights and any Restricted Stock; and

                 (xv) to make all other determinations deemed necessary or
advisable for administering the Plan.

          (c) Effect of Administrator's Decision.  The Administrator's
              ----------------------------------                      
decisions, determinations and interpretations shall be final and binding on all
Optionees and any other holders of Options or Stock Purchase Rights.

     5.   Eligibility.  Nonstatutory Stock Options and Stock Purchase Rights may
          -----------                                                           
be granted to Employees and Consultants.  Incentive Stock Options may be granted
only to Employees.

     6.   Limitations.
          ----------- 

          (a) Each Option shall be designated in the written option agreement as
either an Incentive Stock Option or a Nonstatutory Stock Option.  However,
notwithstanding such designation, to the extent that the aggregate Fair Market
Value of the Shares with respect to which 

                                      -6-
<PAGE>
 
Incentive Stock Options are exercisable for the first time by the Optionee
during any calendar year (under all plans of the Company and any Parent or
Subsidiary) exceeds $100,000, such Options shall be treated as Nonstatutory
Stock Options. For purposes of this Section 6(a), Incentive Stock Options shall
be taken into account in the order in which they were granted. The Fair Market
Value of the Shares shall be determined as of the time the Option with respect
to such Shares is granted.

          (b) Neither the Plan nor any Option or Stock Purchase Right shall
confer upon an Optionee any right with respect to continuing the Optionee's
employment or consulting relationship with the Company, nor shall they interfere
in any way with the Optionee's right or the Company's right to terminate such
employment or consulting relationship at any time, with or without cause.

          (c) The following limitations shall apply to grants of Options and
Stock Purchase Rights to Employees:

                  (i) No Employee shall be granted, in any fiscal year of the 
Company, Options and Stock Purchase Rights to purchase more than 300,000 Shares.

                 (ii) In connection with his or her initial employment, an
Employee may be granted Options and Stock Purchase Rights to purchase up to an
additional 200,000 Shares which shall not count against the limit set forth in
subsection (i) above.

                (iii) The foregoing limitations shall be adjusted 
proportionately in connection with any change in the Company's capitalization as
described in Section 13.

                 (iv) If an Option or Stock Purchase Right is canceled in the 
same fiscal year of the Company in which it was granted (other than in
connection with a transaction described in Section 13), the canceled Option or
Stock Purchase Right will be counted against the limits set forth in subsections
(i) and (ii) above. For this purpose, if the exercise price of an Option or
Stock Purchase Right is reduced, the transaction will be treated as a
cancellation of the Option or Stock Purchase Right and the grant of a new Option
or Stock Purchase Right.

     7.   Term of Plan.  Subject to Section 19 of the Plan, the Plan shall
          ------------                                                    
become effective upon the earlier to occur of its adoption by the Board or its
approval by the shareholders of the Company as described in Section 19 of the
Plan.  It shall continue in effect for a term of ten (10) years unless
terminated earlier under Section 15 of the Plan.

     8.   Term of Option.  The term of each Option shall be stated in the Notice
          --------------                                                        
of Grant; provided, however, that in the case of an Incentive Stock Option, the
term shall be ten (10) years from the date of grant or such shorter term as may
be provided in the Notice of Grant.  Moreover, in the case of an Incentive Stock
Option granted to an Optionee who, at the time the Incentive Stock Option is
granted, owns stock representing more than ten percent (10%) of the voting power
of all classes of stock of the Company or any Parent or Subsidiary, the term of
the Incentive Stock Option 

                                      -7-
<PAGE>
 
shall be five (5) years from the date of grant or such shorter term as may be
provided in the Notice of Grant.

     9.   Option Exercise Price and Consideration.
          --------------------------------------- 

          (a) Exercise Price.  The per share exercise price for the Shares to be
              --------------                                                    
issued pursuant to exercise of an Option shall be determined by the
Administrator, subject to the following:

                  (i) In the case of an Incentive Stock Option

                      (A) granted to an Employee who, at the time the 
Incentive Stock Option is granted, owns stock representing more than ten percent
(10%) of the voting power of all classes of stock of the Company or any Parent
or Subsidiary, the per Share exercise price shall be no less than 110% of the
Fair Market Value per Share on the date of grant.

                      (B) granted to any Employee other than an Employee 
described in paragraph (A) immediately above, the per Share exercise price shall
be no less than 100% of the Fair Market Value per Share on the date of grant.

                 (ii) In the case of a Nonstatutory Stock Option, the per Share
exercise price shall be determined by the Administrator.  In the case of a
Nonstatutory Stock Option intended to qualify as "performance-based
compensation" within the meaning of Section 162(m) of the Code, the per Share
exercise price shall be no less than 100% of the Fair Market Value per Share on
the date of grant.

                (iii) Notwithstanding the foregoing, Options may be granted 
with a per Share exercise price of less than 100% of the Fair Market Value per
Share on the date of grant pursuant to a merger or other corporate transaction.

          (b) Waiting Period and Exercise Dates.  At the time an Option is
              ---------------------------------                           
granted, the Administrator shall fix the period within which the Option may be
exercised and shall determine any conditions which must be satisfied before the
Option may be exercised.  In so doing, the Administrator may specify that an
Option may not be exercised until the completion of a service period.

          (c) Form of Consideration.  The Administrator shall determine the
              ---------------------                                        
acceptable form of consideration for exercising an Option, including the method
of payment.  In the case of an Incentive Stock Option, the Administrator shall
determine the acceptable form of consideration at the time of grant.  Such
consideration may consist entirely of:

                  (i) cash;

                 (ii) check;

                                      -8-
<PAGE>
 
                (iii) promissory note;

                 (iv) other Shares which (A) in the case of Shares acquired upon
exercise of an option, have been owned by the Optionee for more than six months
on the date of surrender, and (B) have a Fair Market Value on the date of
surrender equal to the aggregate exercise price of the Shares as to which said
Option shall be exercised;

                  (v) delivery of a properly executed exercise notice together 
with such other documentation as the Administrator and the broker, if
applicable, shall require to effect an exercise of the Option and delivery to
the Company of the sale or loan proceeds required to pay the exercise price;

                 (vi) a reduction in the amount of any Company liability to the
Optionee, including any liability attributable to the Optionee's participation
in any Company-sponsored deferred compensation program or arrangement;

                (vii) any combination of the foregoing methods of payment; or

               (viii) such other consideration and method of payment for the
issuance of Shares to the extent permitted by Applicable Laws.

     10.  Exercise of Option.
          ------------------ 

          (a) Procedure for Exercise; Rights as a Shareholder. Any Option
              -----------------------------------------------            
granted hereunder shall be exercisable according to the terms of the Plan and at
such times and under such conditions as determined by the Administrator and set
forth in the Option Agreement.

              An Option may not be exercised for a fraction of a Share.

              An Option shall be deemed exercised when the Company receives: (i)
written notice of exercise (in accordance with the Option Agreement) from the
person entitled to exercise the Option, and (ii) full payment for the Shares
with respect to which the Option is exercised.  Full payment may consist of any
consideration and method of payment authorized by the Administrator and
permitted by the Option Agreement and the Plan.  Shares issued upon exercise of
an Option shall be issued in the name of the Optionee or, if requested by the
Optionee, in the name of the Optionee and his or her spouse.  Until the stock
certificate evidencing such Shares is issued (as evidenced by the appropriate
entry on the books of the Company or of a duly authorized transfer agent of the
Company), no right to vote or receive dividends or any other rights as a
shareholder shall exist with respect to the Optioned Stock, notwithstanding the
exercise of the Option.  The Company shall issue (or cause to be issued) such
stock certificate promptly after the Option is exercised.  No adjustment will be
made for a dividend or other right for which the record date is prior to the
date the stock certificate is issued, except as provided in Section 13 of the
Plan.

                                      -9-
<PAGE>
 
              Exercising an Option in any manner shall decrease the number of 
Shares thereafter available, both for purposes of the Plan and for sale under
the Option, by the number of Shares as to which the Option is exercised.

          (b) Termination of Employment or Consulting Relationship.  Upon
              ----------------------------------------------------       
termination of an Optionee's Continuous Status as an Employee or Consultant,
other than upon the Optionee's death or Disability, the Optionee may exercise
his or her Option, but only within such period of time as is specified in the
Notice of Grant, and only to the extent that the Optionee was entitled to
exercise it at the date of termination (but in no event later than the
expiration of the term of such Option as set forth in the Notice of Grant).  In
the absence of a specified time in the Notice of Grant, the Option shall remain
exercisable for three (3) months following the Optionee's termination.  In the
case of an Incentive Stock Option, such period of time for exercise shall not
exceed three (3) months from the date of termination.  If, on the date of
termination, the Optionee is not entitled to exercise the Optionee's entire
Option, the Shares covered by the unexercisable portion of the Option shall
revert to the Plan.  If, after termination, the Optionee does not exercise his
or her Option within the time specified by the Administrator, the Option shall
terminate, and the Shares covered by such Option shall revert to the Plan.

          (c) Disability of Optionee.  In the event that an Optionee's
              ----------------------                                  
Continuous Status as an Employee or Consultant terminates as a result of the
Optionee's Disability, the Optionee may exercise his or her Option at any time
within twelve (12) months from the date of such termination, but only to the
extent that the Optionee was entitled to exercise it at the date of such
termination (but in no event later than the expiration of the term of such
Option as set forth in the Notice of Grant). If, at the date of termination, the
Optionee is not entitled to exercise his or her entire Option, the Shares
covered by the unexercisable portion of the Option shall revert to the Plan.
If, after termination, the Optionee does not exercise his or her Option within
the time specified herein, the Option shall terminate, and the Shares covered by
such Option shall revert to the Plan.

          (d) Death of Optionee.  In the event of the death of an Optionee, the
              -----------------                                                
Option may be exercised at any time within twelve (12) months following the date
of death (but in no event later than the expiration of the term of such Option
as set forth in the Notice of Grant), by the Optionee's estate or by a person
who acquired the right to exercise the Option by bequest or inheritance, but
only to the extent that the Optionee was entitled to exercise the Option at the
date of death.  If, at the time of death, the Optionee was not entitled to
exercise his or her entire Option, the Shares covered by the unexercisable
portion of the Option shall immediately revert to the Plan.  If, after death,
the Optionee's estate or a person who acquired the right to exercise the Option
by bequest or inheritance does not exercise the Option within the time specified
herein, the Option shall terminate, and the Shares covered by such Option shall
revert to the Plan.

          (e) Buyout Provisions.  The Administrator may at any time offer to buy
              -----------------                                                 
out for a payment in cash or Shares, an Option previously granted based on such
terms and conditions as the Administrator shall establish and communicate to the
Optionee at the time that such offer is made.

                                      -10-
<PAGE>
 
     11.  Stock Purchase Rights.
          --------------------- 

          (a) Rights to Purchase.  Stock Purchase Rights may be issued either
              ------------------                                             
alone, in addition to, or in tandem with other awards granted under the Plan
and/or cash awards made outside of the Plan.  After the Administrator determines
that it will offer Stock Purchase Rights under the Plan, it shall advise the
offeree in writing, by means of a Notice of Grant, of the terms, conditions and
restrictions related to the offer, including the number of Shares that the
offeree shall be entitled to purchase, the price to be paid, and the time within
which the offeree must accept such offer.  The offer shall be accepted by
execution of a Restricted Stock Purchase Agreement in the form determined by the
Administrator.

          (b) Repurchase Option.  Unless the Administrator determines otherwise,
              -----------------                                                 
the Restricted Stock Purchase Agreement shall grant the Company a repurchase
option exercisable upon the voluntary or involuntary termination of the
purchaser's employment with the Company for any reason (including death or
Disability).  The purchase price for Shares repurchased pursuant to the
Restricted Stock purchase agreement shall be the original price paid by the
purchaser and may be paid by cancellation of any indebtedness of the purchaser
to the Company.  The repurchase option shall lapse at a rate determined by the
Administrator.

          (c) Other Provisions.  The Restricted Stock Purchase Agreement shall
              ----------------                                                
contain such other terms, provisions and conditions not inconsistent with the
Plan as may be determined by the Administrator in its sole discretion.  In
addition, the provisions of Restricted Stock Purchase Agreements need not be the
same with respect to each purchaser.

          (d) Rights as a Shareholder.  Once the Stock Purchase Right is
              -----------------------                                   
exercised, the purchaser shall have the rights equivalent to those of a
shareholder, and shall be a shareholder when his or her purchase is entered upon
the records of the duly authorized transfer agent of the Company. No adjustment
will be made for a dividend or other right for which the record date is prior to
the date the Stock Purchase Right is exercised, except as provided in Section 13
of the Plan.

     12.  Non-Transferability of Options and Stock Purchase Rights.  Unless
          --------------------------------------------------------         
otherwise determined by the Administrator, an Option or Stock Purchase Right may
not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any
manner other than by will or by the laws of descent or distribution and may be
exercised, during the lifetime of the Optionee, only by the Optionee.  If the
Administrator makes an Option or Stock Purchase Right transferable, such Option
or Stock Purchase Right shall contain such additional terms and conditions as
the Administrator deems appropriate.

     13. Adjustments Upon Changes in Capitalization, Dissolution, Merger or
         ------------------------------------------------------------------
     Asset Sale.
     ---------- 

         (a) Changes in Capitalization.  Subject to any required action by the
             -------------------------                                        
shareholders of the Company, the number of shares of Common Stock covered by
each outstanding Option and Stock Purchase Right, and the number of shares of
Common Stock which have been authorized for 

                                      -11-
<PAGE>
 
issuance under the Plan but as to which no Options or Stock Purchase Rights have
yet been granted or which have been returned to the Plan upon cancellation or
expiration of an Option or Stock Purchase Right, as well as the price per share
of Common Stock covered by each such outstanding Option or Stock Purchase Right,
shall be proportionately adjusted for any increase or decrease in the number of
issued shares of Common Stock resulting from a stock split, reverse stock split,
stock dividend, combination or reclassification of the Common Stock, or any
other increase or decrease in the number of issued shares of Common Stock
effected without receipt of consideration by the Company; provided, however,
that conversion of any convertible securities of the Company shall not be deemed
to have been "effected without receipt of consideration." Such adjustment shall
be made by the Board, whose determination in that respect shall be final,
binding and conclusive. Except as expressly provided herein, no issuance by the
Company of shares of stock of any class, or securities convertible into shares
of stock of any class, shall affect, and no adjustment by reason thereof shall
be made with respect to, the number or price of shares of Common Stock subject
to an Option or Stock Purchase Right.

          (b) Dissolution or Liquidation.  In the event of the proposed
              --------------------------                               
dissolution or liquidation of the Company, to the extent that an Option or Stock
Purchase Right has not been previously exercised, it will terminate immediately
prior to the consummation of such proposed action.  The Board may, in the
exercise of its sole discretion in such instances, declare that any Option or
Stock Purchase Right shall terminate as of a date fixed by the Board and give
each Optionee the right to exercise his or her Option or Stock Purchase Right as
to all or any part of the Optioned Stock, including Shares as to which the
Option or Stock Purchase Right would not otherwise be exercisable.

          (c) Merger or Asset Sale.  In the event of a merger of the Company
              --------------------                                          
with or into another corporation, or the sale of substantially all of the assets
of the Company, each outstanding Option and Stock Purchase Right shall be
assumed or an equivalent option or right substituted by the successor
corporation or a Parent or Subsidiary of the successor corporation.  In the
event that the successor corporation refuses to assume or substitute for the
Option or stock purchase right, the Optionee shall have the right to exercise
the Option or Stock Purchase Right as to all of the Optioned Stock, including
Shares as to which it would not otherwise be exercisable.  If an Option or Stock
Purchase Right is exercisable in lieu of assumption or substitution in the event
of a merger or sale of assets, the Administrator shall notify the Optionee that
the Option or Stock Purchase Right shall be fully exercisable for a period of
fifteen (15) days from the date of such notice, and the Option or Stock Purchase
Right shall terminate upon the expiration of such period.  For the purposes of
this paragraph, the Option or Stock Purchase Right shall be considered assumed
if, following the merger or sale of assets, the option or right confers the
right to purchase or receive, for each Share of Optioned Stock subject to the
Option or Stock Purchase Right immediately prior to the merger or sale of
assets, the consideration (whether stock, cash, or other securities or property)
received in the merger or sale of assets by holders of Common Stock for each
Share held on the effective date of the transaction (and if holders were offered
a choice of consideration, the type of consideration chosen by the holders of a
majority of the outstanding Shares); provided, however, that if such
consideration received in the merger or sale of assets was not solely common
stock of the successor corporation or 

                                      -12-
<PAGE>
 
its Parent, the Administrator may, with the consent of the successor
corporation, provide for the consideration to be received upon the exercise of
the Option or Stock Purchase Right, for each Share of Optioned Stock subject to
the Option or Stock Purchase Right, to be solely common stock of the successor
corporation or its Parent equal in fair market value to the per share
consideration received by holders of Common Stock in the merger or sale of
assets.

     14.  Date of Grant.  The date of grant of an Option or Stock Purchase Right
          -------------                                                         
shall be, for all purposes, the date on which the Administrator makes the
determination granting such Option or Stock Purchase Right, or such other later
date as is determined by the Administrator.  Notice of the determination shall
be provided to each Optionee within a reasonable time after the date of such
grant.

     15.  Amendment and Termination of the Plan.
          ------------------------------------- 

          (a) Amendment and Termination.  The Board may at any time amend,
              -------------------------                                   
alter, suspend or terminate the Plan.

          (b) Shareholder Approval.  The Company shall obtain shareholder
              --------------------                                       
approval of any Plan amendment to the extent necessary and desirable to comply
with Applicable Laws.

          (c) Effect of Amendment or Termination.  No amendment, alteration,
              ----------------------------------                            
suspension or termination of the Plan shall impair the rights of any Optionee,
unless mutually agreed otherwise between the Optionee and the Administrator,
which agreement must be in writing and signed by the Optionee and the Company.

     16.  Conditions Upon Issuance of Shares.
          ---------------------------------- 

          (a) Legal Compliance.  Shares shall not be issued pursuant to the
              ----------------                                             
exercise of an Option or Stock Purchase Right unless the exercise of such Option
or Stock Purchase Right and the issuance and delivery of such Shares shall
comply with all Applicable Laws, and the requirements of any stock exchange or
quotation system upon which the Shares may then be listed or quoted, and shall
be further subject to the approval of counsel for the Company with respect to
such compliance.

          (b) Investment Representations.  As a condition to the exercise of an
              --------------------------                                       
Option or Stock Purchase Right, the Company may require the person exercising
such Option or Stock Purchase Right to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute such Shares if, in the
opinion of counsel for the Company, such a representation is required.

     17.  Liability of Company.  The inability of the Company to obtain
          --------------------                                         
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale
of any Shares hereunder, shall relieve the Company of any 

                                      -13-
<PAGE>
 
liability in respect of the failure to issue or sell such Shares as to which
such requisite authority shall not have been obtained.

     18.  Reservation of Shares.  The Company, during the term of this Plan,
          ---------------------                                             
will at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

          19.  Shareholder Approval.  Continuance of the Plan shall be subject
               --------------------                                           
to approval by the shareholders of the Company within twelve (12) months before
or after the date the Plan is adopted. Such shareholder approval shall be
obtained in the manner and to the degree required under applicable federal and
state law.

                                      -14-
<PAGE>
 
                                CKS GROUP, INC.

                                1995 STOCK PLAN


     Unless otherwise defined herein, the terms defined in the CKS Group, Inc.
1995 Stock Plan (the "Plan") shall have the same defined meanings in this Option
Agreement.

I.  NOTICE OF STOCK OPTION GRANT
    ----------------------------

Optionee's Name and Address:

 

 

     You have been granted an option to purchase Common Stock of the Company,
subject to the terms and conditions of the Plan and this Option Agreement, as
follows:

     Grant Number

     Date of Grant

     Vesting Commencement Date

     Exercise Price per Share

     Total Number of Shares Granted

     Total Exercise Price

     Type of Option:                ______    Incentive Stock Option

                                    ______    Nonstatutory Stock Option

     Term/Expiration Date:


     Vesting Schedule:
     ---------------- 

     This Option may be exercised, in whole or in part, in accordance with the
following schedule:

     25% of the Shares subject to the Option shall vest twelve months after the
Vesting Commencement Date, and 1/48 of the Shares subject to the Option shall
vest each month thereafter; provided, that the vesting schedule in the event of
Optionee's death, disability or termination of employment or consulting
relationship shall be as set forth in Section 2 of this Option Agreement.
<PAGE>
 
     Termination Period:
     ------------------ 

     Except as set forth below in the Employment Agreement dated February 1,
1997 between Optionee and the Company (the "Employment Agreement"), this Option
may be exercised for 90 days after termination of the Optionee's employment or
consulting relationship with the Company. Upon the death or Disability of the
Optionee, this Option may be exercised as set forth below in this Option
Agreement.  In the event of the Optionee's change in status from Employee to
Consultant or Consultant to Employee, this Option Agreement shall remain in
effect.  In no event shall this Option be exercised later than the
Term/Expiration Date as provided above.

II.  AGREEMENT
     ---------

     1.   Grant of Option.  The Plan Administrator of the Company hereby grants
          ---------------                                                      
to the Optionee named in the Notice of Grant attached as Part I of this
Agreement (the "Optionee") an option (the "Option") to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per share set
forth in the Notice of Grant (the "Exercise Price"), subject to the terms and
conditions of the Plan, which is incorporated herein by reference.  Subject to
Section 15(c) of the Plan, in the event of a conflict between the terms and
conditions of the Plan and the terms and conditions of this Option Agreement,
the terms and conditions of the Plan shall prevail.

          If designated in the Notice of Grant as an Incentive Stock Option
("ISO"), this Option is intended to qualify as an Incentive Stock Option under
Section 422 of the Code.  However, if this Option is intended to be an Incentive
Stock Option, to the extent that it exceeds the $100,000 rule of Code Section
422(d) it shall be treated as a Nonstatutory Stock Option ("NSO").

     2.   Exercise of Option.
          ------------------ 

          (a) Right to Exercise.  This Option is exercisable during its term in
              -----------------                                                
accordance with the Vesting Schedule set out in the Notice of Grant and the
applicable provisions of the Plan and this Option Agreement.  In the event of
Optionee's death, Disability or other termination of Optionee's employment or
consulting relationship, the exercisability of the Option is governed by
paragraph 2(c)(a) or (e) below, as applicable below.

          (b) Method of Exercise.  This Option is exercisable by delivery of an
              ------------------                                               
exercise notice, in the form attached as Exhibit A (the "Exercise Notice"),
which shall state the election to exercise the Option, the number of Shares in
respect of which the Option is being exercised (the "Exercised Shares"), and
such other representations and agreements as may be required by the Company
pursuant to the provisions of the Plan.  The Exercise Notice shall be signed by
the Optionee (or, following the death of Optionee, any person to whom the right
to exercise this Option passes by will or inheritance) and shall be delivered in
person or by certified mail to the Secretary of the Company.  The Exercise
Notice shall be accompanied by payment of the aggregate Exercise Price, (in any
of the forms contemplated by paragraph 3 below) as to all Exercised Shares.
This 

                                      -2-
<PAGE>
 
Option shall be deemed to be exercised upon receipt by the Company of such fully
executed Exercise Notice accompanied by such aggregate Exercise Price.

          (c) Right to Exercise Following Change of Control.  In the event
              ---------------------------------------------               
Optionee's employment with the Company terminates as a result of an Involuntary
Termination following a Change of Control, this Option shall become fully
exercisable effective upon the date of such Termination.  "Change of Control"
and "Involuntary Termination" shall have the meanings set forth in the
Employment Agreement.

          (d) Right to Exercise Upon Death or Disability.  If Optionee's
              ------------------------------------------                
employment ends as a result of Optionee's death or disability, Optionee (or
Optionee's estate) shall have the right to exercise this Option for a number of
Shares equal to the greater of (i) the number of Shares as to which this Option
was exercisable at the date such employment or consulting relationship ended or
(ii) 25% of the Shares subject to this Option.  The right to exercise such
number of Shares shall continue until the later of (i) the second anniversary of
such termination of employment or consulting relationship or (ii) 30 days after
the date the Company delivers an effective written notice to Optionee or
Optionee's estate, as the case may be, that the period during which this Option
may be exercised, as calculated in clause (i), will end on such second
anniversary.  To be effective, this notice must be delivered no more than 90
days prior to the second anniversary of such termination date.

          (e) Right to Exercise Upon Termination of Employment For Good Reason.
              ----------------------------------------------------------------  
In the event Optionee's employment with the Company is terminated by Optionee
for Good Reason (as defined in the Employment Agreement), Optionee shall be
entitled to exercise this Option for that number of Shares for which this Option
would have been exercisable upon the first anniversary of the date Optionee's
employment actually does terminate for Good Reason.  Optionee shall have the
right to exercise this Option at any time on or prior to the first anniversary
of the date of such termination for Good Reason.

          No Shares shall be issued pursuant to the exercise of this Option
unless such issuance and exercise complies with all relevant provisions of law
and the requirements of any stock exchange or quotation service upon which the
Shares are then listed.  Assuming such compliance, for income tax purposes the
Exercised Shares shall be considered transferred to the Optionee on the date the
Option is exercised with respect to such Exercised Shares.

     3.   Method of Payment.  Payment of the aggregate Exercise Price shall be
          -----------------                                                   
by any of the following, or a combination thereof, at the election of the
Optionee:

          (a)  cash; or

          (b)  check; or

                                      -3-
<PAGE>
 
          (c) delivery of a properly executed exercise notice together with such
other documentation as the Administrator and the broker, if applicable, shall
require to effect an exercise of the Option and delivery to the Company of the
sale or loan proceeds required to pay the exercise price.

     4.   Non-Transferability of Option.  This Option may not be transferred in
          -----------------------------                                        
any manner otherwise than by will or by the laws of descent or distribution and
may be exercised during the lifetime of Optionee only by the Optionee.  The
terms of the Plan and this Option Agreement shall be binding upon the executors,
administrators, heirs, successors and assigns of the Optionee.

     5.   Term of Option.  This Option may be exercised only within the term set
          --------------                                                        
out in the Notice of Grant, and may be exercised during such term only in
accordance with the Plan and the terms of this Option Agreement.

     6.   Tax Consequences.  Some of the federal and California tax consequences
          ----------------                                                      
relating to this Option, as of the date of this Option, are set forth below.
THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE
SUBJECT TO CHANGE.  THE OPTIONEE SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING
THIS OPTION OR DISPOSING OF THE SHARES.

          (a)  Exercising the Option.
               --------------------- 

               (i)    Nonstatutory Stock Option.  The Optionee may incur 
                      -------------------------
regular federal income tax and state income tax liability upon exercise of a
NSO. The Optionee will be treated as having received compensation income
(taxable at ordinary income tax rates) equal to the excess, if any, of the Fair
Market Value of the Exercised Shares on the date of exercise over their
aggregate Exercise Price. If the Optionee is an Employee or a former Employee,
the Company will be required to withhold from his or her compensation or collect
from Optionee and pay to the applicable taxing authorities an amount in cash
equal to a percentage of this compensation income at the time of exercise, and
may refuse to honor the exercise and refuse to deliver Shares if such
withholding amounts are not delivered at the time of exercise. In the event the
Exercise Price is paid as contemplated by paragraph 3(c) above, authorization to
deduct from the proceeds of such sale sufficient funds to pay withholding taxes
shall be deemed delivery of such withholding amounts.

               (ii)   Incentive Stock Option.  If this Option qualifies as an 
                      ----------------------
ISO, the Optionee will have no regular federal income tax or California income
tax liability upon its exercise, although the excess, if any, of the Fair Market
Value of the Exercised Shares on the date of exercise over their aggregate
Exercise Price will be treated as an adjustment to alternative minimum taxable
income for federal tax purposes and may subject the Optionee to alternative
minimum tax in the year of exercise. In the event that the Optionee undergoes a
change of status from Employee to Consultant, any Incentive Stock Option of the
Optionee that remains unexercised shall cease to qualify as an Incentive Stock
Option and will be treated for tax purposes as a Nonstatutory Stock Option on
the ninety-first (91st) day following such change of status.

                                      -4-
<PAGE>
 
          (b)  Disposition of Shares.
               --------------------- 

               (i)    NSO.  If the Optionee holds NSO Shares for at least one 
                      ---
year, any gain realized on disposition of the Shares will be treated as long-
term capital gain for federal income tax purposes.

               (ii)   ISO.  If the Optionee holds ISO Shares for at least one 
                      ---
year after exercise AND two years after the grant date, any gain realized on
disposition of the Shares will be treated as long-term capital gain for federal
income tax purposes. If the Optionee disposes of ISO Shares within one year
after exercise or two years after the grant date, any gain realized on such
disposition will be treated as compensation income (taxable at ordinary income
rates) to the extent of the excess, if any, of the LESSER OF (A) the difference
between the FAIR MARKET VALUE OF THE SHARES ACQUIRED ON THE DATE OF EXERCISE and
the aggregate Exercise Price, or (B) the difference between the SALE PRICE of
such Shares and the aggregate Exercise Price.

          (c) Notice of Disqualifying Disposition of ISO Shares.  If the
              -------------------------------------------------         
Optionee sells or otherwise disposes of any of the Shares acquired pursuant to
an ISO on or before the later of (i) two years after the grant date, or (ii) one
year after the exercise date, the Optionee shall immediately notify the Company
in writing of such disposition.  The Optionee agrees that he or she may be
subject to income tax withholding by the Company on the compensation income
recognized from such early disposition of ISO Shares by payment in cash or out
of the current earnings paid to the Optionee.

     7.   Entire Agreement; Governing Law.  The Plan is incorporated herein by
          -------------------------------                                     
reference. The Plan and this Option Agreement constitute the entire agreement of
the parties with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and Optionee with
respect to the subject matter hereof, and may not be modified adversely to the
Optionee's interest except by means of a writing signed by the Company and
Optionee.  This agreement is governed by California law except for that body of
law pertaining to conflict of laws.

                                      -5-
<PAGE>
 
     By your signature and the signature of the Company's representative below,
you and the Company agree that this Option is granted under and governed by the
terms and conditions of the Plan and this Option Agreement.  Optionee has
reviewed the Plan and this Option Agreement in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Option
Agreement and fully understands all provisions of the Plan and Option Agreement.
Optionee hereby agrees to accept as binding, conclusive and final all decisions
or interpretations of the Administrator upon any questions relating to the Plan
and Option Agreement.  Optionee further agrees to notify the Company upon any
change in the residence address indicated below.

OPTIONEE:                                CKS GROUP, INC.



____________________________________     By:____________________________________
Signature

____________________________________     Title:_________________________________
Print Name

____________________________________
Date

____________________________________
Residence Address

____________________________________




                                      -6-
<PAGE>
 
                               CONSENT OF SPOUSE
                               -----------------

     The undersigned spouse of Optionee has read and hereby approves the terms
and conditions of the Plan and this Option Agreement.  In consideration of the
Company's granting his or her spouse the right to purchase Shares as set forth
in the Plan and this Option Agreement, the undersigned hereby agrees to be
irrevocably bound by the terms and conditions of the Plan and this Option
Agreement and further agrees that any community property interest shall be
similarly bound.  The undersigned hereby appoints the undersigned's spouse as
attorney-in-fact for the undersigned with respect to any amendment or exercise
of rights under the Plan or this Option Agreement.



 
                              _______________________________________
                              Spouse of Optionee





                                      -7-
<PAGE>
 
                                   EXHIBIT A
                                   ---------

                        CKS GROUP, INC. 1995 STOCK PLAN

                                EXERCISE NOTICE


CKS Group, Inc.
10441 Bandley Drive
Cupertino, CA 95014

Attention:  Secretary

     1.   Exercise of Option.  Effective as of today, ________________, ____,
          ------------------                                                 
the undersigned ("Purchaser") hereby elects to purchase ______________ shares
(the "Shares") of the Common Stock of CKS Group, Inc. (the "Company") under and
pursuant to the 1995 Stock Plan (the "Plan") and the Stock Option Agreement
dated ___________________, _____ (the "Option Agreement").  The purchase price
for the Shares shall be $__________ as required by the Option Agreement.

     2.   Delivery of Payment.  Purchaser herewith delivers to the Company the
          -------------------                                                 
full purchase price for the Shares.

     3.   Representations of Purchaser.  Purchaser acknowledges that Purchaser
          ----------------------------                                        
has received, read and understood the Plan and the Option Agreement and agrees
to abide by and be bound by their terms and conditions.

     4.   Rights as Stockholder.  Until the issuance (as evidenced by the
          ---------------------                                          
appropriate entry on the books of the Company or of a duly authorized transfer
agent of the Company) of the stock certificate evidencing such Shares, no right
to vote or receive dividends or any other rights as a stockholder shall exist
with respect to the Optioned Stock, notwithstanding the exercise of the Option.
A share certificate for the number of Shares so acquired shall be issued to the
Optionee as soon as practicable after exercise of the Option.  No adjustment
will be made for a dividend or other right for which the record date is prior to
the date the stock certificate is issued, except as provided in Section 13 of
the Plan.

     5.   Tax Consultation.  Purchaser understands that Purchaser may suffer
          ----------------                                                  
adverse tax consequences as a result of Purchaser's purchase or disposition of
the Shares.  Purchaser represents that Purchaser has consulted with any tax
consultants Purchaser deems advisable in connection with the purchase or
disposition of the Shares and that Purchaser is not relying on the Company for
any tax advice.

     6.   Entire Agreement; Governing Law.  The Plan and Option Agreement are
          -------------------------------                                    
incorporated herein by reference.  This Agreement, the Plan and the Option
Agreement constitute the entire agreement of the parties with respect to the
subject matter hereof and supersede in their entirety all prior undertakings and
agreements of the Company and Purchaser with respect to the subject matter
hereof, and may not be modified adversely to the Purchaser's interest except by
means of a writing 
<PAGE>
 
signed by the Company and Purchaser. This agreement is governed by California
law except for that body of law pertaining to conflict of laws.


Submitted by:                       Accepted by:

PURCHASER:                          CKS GROUP, INC.


__________________________________  By: _________________________________
Signature

__________________________________  Its: ________________________________
Print Name

__________________________________
Date


Address:                            Address:
- -------                             ------- 

___________________________         10441 Bandley Drive
___________________________         Cupertino, CA 95014


                                      -2-

<PAGE>
 
                                                                     EXHIBIT 4.3
 
                                CKS GROUP, INC.

                           1995 DIRECTOR OPTION PLAN

                          (AS AMENDED DECEMBER 1997)


     1.   Purposes of the Plan.  The purposes of this 1995 Director Option Plan
          --------------------                                                 
are to attract and retain the best available personnel for service as Outside
Directors (as defined herein) of the Company, to provide additional incentive to
the Outside Directors of the Company to serve as Directors, and to encourage
their continued service on the Board.

          All options granted hereunder shall be nonstatutory stock options.

     2.   Definitions.  As used herein, the following definitions shall apply:
          -----------                                                         

          (a) "Board" means the Board of Directors of the Company.
               -----                                              

          (b) "Code" means the Internal Revenue Code of 1986, as amended.
               ----                                                      

          (c) "Common Stock" means the Common Stock of the Company.
               ------------                                        

          (d) "Company" means CKS Group, Inc., a Delaware corporation.
               -------                                                

          (e) "Director" means a member of the Board.
               --------                              

          (f) "Employee" means any person, including officers and Directors,
               --------                                                     
employed by the Company or any Parent or Subsidiary of the Company.  The payment
of a Director's fee by the Company shall not be sufficient in and of itself to
constitute "employment" by the Company.

          (g) "Exchange Act" means the Securities Exchange Act of 1934, as
               ------------                                               
amended.

          (h) "Fair Market Value" means, as of any date, the value of Common
               -----------------                                            
Stock determined as follows:

              (i)   If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
Stock Market of the National Association of Securities Dealers, Inc. Automated
Quotation ("NASDAQ") System, the Fair Market Value of a Share of Common Stock
shall be the closing sales price for such stock (or the closing bid, if no sales
were reported) as quoted on such system or exchange (or the exchange with the
greatest volume of trading in Common Stock) on the date of determination, as
reported in The Wall Street Journal or such other source as the Board deems
reliable;

              (ii)  If the Common Stock is quoted on the NASDAQ System (but not
on the Stock Market) or regularly quoted by a recognized securities dealer but
selling prices are not reported, the Fair Market Value of a Share of Common
Stock shall be the mean between the high bid and low 
<PAGE>
 
asked prices for the Common Stock on the date of determination, as reported in
The Wall Street Journal or such other source as the Board deems reliable, or;

              (iii) In the absence of an established market for the Common
Stock, the Fair Market Value thereof shall be determined in good faith by the
Board.

          (i) "Inside Director" means a Director who is an Employee.
               ---------------                                      

          (j) "Option" means a stock option granted pursuant to the Plan.
               ------                                                    

          (k) "Optioned Stock" means the Common Stock subject to an Option.
               --------------                                              

          (l) "Optionee"  means a Director who holds an Option.
               --------                                        

          (m) "Outside Director" means a Director who is not an Employee.
               ----------------                                          

          (n) "Parent" means a "parent corporation," whether now or hereafter
               ------                                                        
existing, as defined in Section 424(e) of the Code.

          (o) "Plan" means this 1995 Director Option Plan.
               ----                                       

          (p) "Share" means a share of the Common Stock, as adjusted in
               -----                                                   
accordance with Section 10 of the Plan.

          (q) "Subsidiary" means a "subsidiary corporation," whether now or
               ----------                                                  
hereafter existing, as defined in Section 424(f) of the Internal Revenue Code of
1986.

     3.   Stock Subject to the Plan.  Subject to the provisions of Section 10 of
          -------------------------                                             
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan is 200,000 Shares of Common Stock (the "Pool").  The Shares may
be authorized, but unissued, or reacquired Common Stock.

          If an Option expires or becomes unexercisable without having been
exercised in full, the unpurchased Shares which were subject thereto shall
become available for future grant or sale under the Plan (unless the Plan has
terminated).  Shares that have actually been issued under the Plan shall not be
returned to the Plan and shall not become available for future distribution
under the Plan.

     4.   Administration and Grants of Options under the Plan.
          --------------------------------------------------- 

          (a) Procedure for Grants.  The provisions set forth in this Section
              --------------------                                           
4(a) shall not be amended more than once every six months, other than to comport
with changes in the Code, the Employee Retirement Income Security Act of 1974,
as amended, or the rules thereunder.  All grants of Options to Outside Directors
under this Plan shall be automatic and nondiscretionary and shall be made
strictly in accordance with the following provisions:

                                      -2-
<PAGE>
 
                (i) No person shall have any discretion to select which Outside
Directors shall be granted Options or to determine the number of Shares to be
covered by Options granted to Outside Directors.

               (ii) Each Outside Director who first becomes a director after the
date the Plan is adopted by the Board shall be automatically granted an Option
to purchase 20,000 Shares (the "First Option") on the date on which such person
first becomes an Outside Director, whether through election by the shareholders
of the Company or appointment by the Board to fill a vacancy; provided, however,
that an Inside Director who ceases to be an Inside Director but who remains a
Director shall not receive a First Option.

              (iii) Each Outside Director shall be automatically granted an
Option to purchase 5,000 Shares (a "Subsequent Option") two days following the
date of announcement of the Company's operating results for the previous fiscal
year.

               (iv) Notwithstanding the provisions of subsections (ii) and (iii)
hereof, any exercise of an Option granted before the Company has obtained
shareholder approval of the Plan in accordance with Section 16 hereof shall be
conditioned upon obtaining such shareholder approval of the Plan in accordance
with Section 16 hereof.

                (v) The terms of a First Option granted hereunder shall be as
follows:

                    (A) the term of the First Option shall be ten (10) years.

                    (B) the First Option shall be exercisable only while the
Outside Director remains a Director of the Company, except as set forth in
Sections 8 and 10 hereof.

                    (C) the exercise price per Share shall be 100% of the Fair
Market Value per Share on the date of grant of the First Option. In the event
that the date of grant of the First Option is not a trading day, the exercise
price per Share shall be the Fair Market Value on the next trading day
immediately following the date of grant of the First Option.

                    (D) subject to Section 10 hereof, the First Option shall
become exercisable as to 1/4th of the Shares subject to the First Option on each
of the first four anniversaries of the date of grant.

               (vi) The terms of a Subsequent Option granted hereunder shall
be as follows:

                    (A) the term of the Subsequent Option shall be ten (10)
years.

                    (B) the Subsequent Option shall be exercisable only while
the Outside Director remains a Director of the Company, except as set forth in
Sections 8 and 10 hereof.

                                      -3-
<PAGE>
 
                    (C) the exercise price per Share shall be 100% of the Fair
Market Value per Share on the date of grant of the Subsequent Option. In the
event that the date of grant of the Subsequent Option is not a trading day, the
exercise price per Share shall be the Fair Market Value on the next trading day
immediately following the date of grant of the Subsequent Option.

                    (D) subject to Section 10 hereof, the Subsequent Option
shall become exercisable as to one of the Shares subject to the Subsequent
Option on each of the first four anniversaries of the date of grant.

              (vii) In the event that any Option granted under the Plan would
cause the number of Shares subject to outstanding Options plus the number of
Shares previously purchased under Options to exceed the Pool, then the remaining
Shares available for Option grant shall be granted under Options to the Outside
Directors on a pro rata basis. No further grants shall be made until such time,
if any, as additional Shares become available for grant under the Plan through
action of the Board or the shareholders to increase the number of Shares which
may be issued under the Plan or through cancellation or expiration of Options
previously granted hereunder.

     5.   Eligibility.  Options may be granted only to Outside Directors.  All
          -----------                                                         
Options shall be automatically granted in accordance with the terms set forth in
Section 4 hereof.

          The Plan shall not confer upon any Optionee any right with respect to
continuation of service as a Director or nomination to serve as a Director, nor
shall it interfere in any way with any rights which the Director or the Company
may have to terminate the Director's relationship with the Company at any time.

     6.   Term of Plan.  The Plan shall become effective upon the earlier to
          ------------                                                      
occur of its adoption by the Board or its approval by the shareholders of the
Company as described in Section 16 of the Plan. It shall continue in effect for
a term of ten (10) years unless sooner terminated under Section 11 of the Plan.

     7.   Form of Consideration.  The consideration to be paid for the Shares to
          ---------------------                                                 
be issued upon exercise of an Option, including the method of payment, shall
consist of (i) cash, (ii) check, (iii) other shares which (x) in the case of
Shares acquired upon exercise of an Option, have been owned by the Optionee for
more than six (6) months on the date of surrender, and (y) have a Fair Market
Value on the date of surrender equal to the aggregate exercise price of the
Shares as to which said Option shall be exercised, (iv) delivery of a properly
executed exercise notice together with such other documentation as the Company
and the broker, if applicable, shall require to effect an exercise of the Option
and delivery to the Company of the sale or loan proceeds required to pay the
exercise price, or (v) any combination of the foregoing methods of payment.

     8.   Exercise of Option.
          ------------------ 

          (a) Procedure for Exercise; Rights as a Shareholder. Any Option
              -----------------------------------------------            
granted hereunder shall be exercisable at such times as are set forth in Section
4 hereof; provided, however, that no 

                                      -4-
<PAGE>
 
Options shall be exercisable until shareholder approval of the Plan in
accordance with Section 16 hereof has been obtained.

          An Option may not be exercised for a fraction of a Share.

          An Option shall be deemed to be exercised when written notice of such
exercise has been given to the Company in accordance with the terms of the
Option by the person entitled to exercise the Option and full payment for the
Shares with respect to which the Option is exercised has been received by the
Company.  Full payment may consist of any consideration and method of payment
allowable under Section 7 of the Plan.  Until the issuance (as evidenced by the
appropriate entry on the books of the Company or of a duly authorized transfer
agent of the Company) of the stock certificate evidencing such Shares, no right
to vote or receive dividends or any other rights as a shareholder shall exist
with respect to the Optioned Stock, notwithstanding the exercise of the Option.
A share certificate for the number of Shares so acquired shall be issued to the
Optionee as soon as practicable after exercise of the Option. No adjustment
shall be made for a dividend or other right for which the record date is prior
to the date the stock certificate is issued, except as provided in Section 10 of
the Plan.

          Exercise of an Option in any manner shall result in a decrease in the
number of Shares which thereafter may be available, both for purposes of the
Plan and for sale under the Option, by the number of Shares as to which the
Option is exercised.

          (b) Rule 16b-3.  Options granted to Outside Directors must comply with
              ----------                                                        
the applicable provisions of Rule 16b-3 promulgated under the Exchange Act or
any successor thereto and shall contain such additional conditions or
restrictions as may be required thereunder to qualify Plan transactions, and
other transactions by Outside Directors that otherwise could be matched with
Plan transactions, for the maximum exemption from Section 16 of the Exchange
Act.

          (c) Termination of Continuous Status as a Director.  Subject to
              ----------------------------------------------             
Section 10 hereof, in the event an Optionee's status as a Director terminates
(other than upon the Optionee's death or total and permanent disability (as
defined in Section 22(e)(3) of the Code)), the Optionee may exercise his or her
Option, but only within three (3) months following the date of such termination,
and only to the extent that the Optionee was entitled to exercise it on the date
of such termination (but in no event later than the expiration of its ten (10)
year term).  To the extent that the Optionee was not entitled to exercise an
Option on the date of such termination, and to the extent that the Optionee does
not exercise such Option (to the extent otherwise so entitled) within the time
specified herein, the Option shall terminate.

          (d) Disability of Optionee.  In the event Optionee's status as a
              ----------------------                                      
Director terminates as a result of total and permanent disability (as defined in
Section 22(e)(3) of the Code), the Optionee may exercise his or her Option, but
only within twelve (12) months following the date of such termination, and
only to the extent that the Optionee was entitled to exercise it on the date of
such termination (but in no event later than the expiration of its ten (10) year
term).  To the extent that the Optionee was not entitled to exercise an Option
on the date of termination, or if he or she does not 

                                      -5-
<PAGE>
 
exercise such Option (to the extent otherwise so entitled) within the time
specified herein, the Option shall terminate.

          (e) Death of Optionee.  In the event of an Optionee's death, the
              -----------------                                           
Optionee's estate or a person who acquired the right to exercise the Option by
bequest or inheritance may exercise the Option, but only within twelve (12)
months following the date of death, and only to the extent that the Optionee was
entitled to exercise it on the date of death (but in no event later than the
expiration of its ten (10) year term).  To the extent that the Optionee was not
entitled to exercise an Option on the date of death, and to the extent that the
Optionee's estate or a person who acquired the right to exercise such Option
does not exercise such Option (to the extent otherwise so entitled) within the
time specified herein, the Option shall terminate.

     9.   Non-Transferability of Options.  The Option may not be sold, pledged,
          ------------------------------                                       
assigned, hypothecated, transferred, or disposed of in any manner other than by
will or by the laws of descent or distribution and may be exercised, during the
lifetime of the Optionee, only by the Optionee.

     10.  Adjustments Upon Changes in Capitalization, Dissolution, Merger, Asset
          ----------------------------------------------------------------------
          Sale or Change of Control.
          ------------------------- 

          (a) Changes in Capitalization.  Subject to any required action by the
              -------------------------                                        
shareholders of the Company, the number of Shares covered by each outstanding
Option, the number of Shares which have been authorized for issuance under the
Plan but as to which no Options have yet been granted or which have been
returned to the Plan upon cancellation or expiration of an Option, as well as
the price per Share covered by each such outstanding Option, and the number of
Shares issuable pursuant to the automatic grant provisions of Section 4 hereof
shall be proportionately adjusted for any increase or decrease in the number of
issued Shares resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or
decrease in the number of issued Shares effected without receipt of
consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration."  Except as expressly provided herein, no
issuance by the Company of shares of stock of any class, or securities
convertible into shares of stock of any class, shall affect, and no adjustment
by reason thereof shall be made with respect to, the number or price of Shares
subject to an Option.

          (b) Dissolution or Liquidation.  In the event of the proposed
              --------------------------                               
dissolution or liquidation of the Company, to the extent that an Option has not
been previously exercised, it shall terminate immediately prior to the
consummation of such proposed action.

          (c) Merger or Asset Sale.  In the event of a merger of the Company
              --------------------                                          
with or into another corporation or the sale of substantially all of the assets
of the Company, outstanding Options may be assumed or equivalent options may be
substituted by the successor corporation or a Parent or Subsidiary thereof (the
"Successor Corporation").  If an Option is assumed or substituted for, the
Option or equivalent option shall continue to be exercisable as provided in
Section 4 hereof for so long as the Optionee serves as a Director or a director
of the Successor Corporation.  Following such 

                                      -6-
<PAGE>
 
assumption or substitution, if the Optionee's status as a Director or director
of the Successor Corporation, as applicable, is terminated other than upon a
voluntary resignation by the Optionee, the Option or option shall become fully
exercisable, including as to Shares for which it would not otherwise be
exercisable. Thereafter, the Option or option shall remain exercisable in
accordance with Sections 8(c) through (e) above.

     If the Successor Corporation does not assume an outstanding Option or
substitute for it an equivalent option, the Option shall become fully vested and
exercisable, including as to Shares for which it would not otherwise be
exercisable.  In such event the Board shall notify the Optionee that the Option
shall be fully exercisable for a period of thirty (30) days from the date of
such notice, and upon the expiration of such period the Option shall terminate.

     For the purposes of this Section 10(c), an Option shall be considered
assumed if, following the merger or sale of assets, the Option confers the right
to purchase or receive, for each Share of Optioned Stock subject to the Option
immediately prior to the merger or sale of assets, the consideration (whether
stock, cash, or other securities or property) received in the merger or sale of
assets by holders of Common Stock for each Share held on the effective date of
the transaction (and if holders were offered a choice of consideration, the type
of consideration chosen by the holders of a majority of the outstanding Shares).

     11.  Amendment and Termination of the Plan.
          ------------------------------------- 

          (a) Amendment and Termination.  Except as set forth in Section 4, the
              -------------------------                                        
Board may at any time amend, alter, suspend, or discontinue the Plan, but no
amendment, alteration, suspension, or discontinuation shall be made which would
impair the rights of any Optionee under any grant theretofore made, without his
or her consent.  In addition, to the extent necessary and desirable to comply
with Rule 16b-3 under the Exchange Act (or any other applicable law or
regulation), the Company shall obtain shareholder approval of any Plan amendment
in such a manner and to such a degree as required.

          (b) Effect of Amendment or Termination.  Any such amendment or
              ----------------------------------                        
termination of the Plan shall not affect Options already granted and such
Options shall remain in full force and effect as if this Plan had not been
amended or terminated.

     12.  Time of Granting Options.  The date of grant of an Option shall, for
          ------------------------                                            
all purposes, be the date determined in accordance with Section 4 hereof.

     13.  Conditions Upon Issuance of Shares.  Shares shall not be issued
          ----------------------------------                             
pursuant to the exercise of an Option unless the exercise of such Option and the
issuance and delivery of such Shares pursuant thereto shall comply with all
relevant provisions of law, including, without limitation, the Securities Act of
1933, as amended, the Exchange Act, the rules and regulations promulgated
thereunder, state securities laws, and the requirements of any stock exchange
upon which the Shares may then be listed, and shall be further subject to the
approval of counsel for the Company with respect to such compliance.

                                      -7-
<PAGE>
 
          As a condition to the exercise of an Option, the Company may require
the person exercising such Option to represent and warrant at the time of any
such exercise that the Shares are being purchased only for investment and
without any present intention to sell or distribute such Shares, if, in the
opinion of counsel for the Company, such a representation is required by any of
the aforementioned relevant provisions of law.

          Inability of the Company to obtain authority from any regulatory body
having jurisdiction, which authority is deemed by the Company's counsel to be
necessary to the lawful issuance and sale of any Shares hereunder, shall relieve
the Company of any liability in respect of the failure to issue or sell such
Shares as to which such requisite authority shall not have been obtained.

     14.  Reservation of Shares.  The Company, during the term of this Plan,
          ---------------------                                             
will at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

     15.  Option Agreement.  Options shall be evidenced by written option
          ----------------                                               
agreements in such form as the Board shall approve.

     16.  Stockholder Approval.  Continuance of the Plan shall be subject to
          --------------------                                              
approval by the stockholders of the Company at or prior to the first annual
meeting of shareholders held subsequent to the granting of an Option hereunder.
Such stockholder approval shall be obtained in the degree and manner required
under applicable state and federal law.

                                      -8-

<PAGE>
 
                                                                    EXHIBIT 4.4
 
                                CKS GROUP, INC.
                         1996 SUPPLEMENTAL STOCK PLAN


    1.  Purposes of the Plan.  The purposes of this Supplemental Stock Plan are:
        --------------------                                                    

        .  to attract and retain the best available personnel for positions of
           substantial responsibility,

        .  to provide additional incentive to Employees and Consultants, and

        .  to promote the success of the Company's business.

    Options granted under the Plan will be Nonstatutory Stock Options.

    2.  Definitions.  As used herein, the following definitions shall apply:
        -----------                                                         

        (a) "Administrator" means the Board or any of its Committees as shall be
             -------------                                                      
administering the Plan, in accordance with Section 4 of the Plan.

        (b) "Applicable Laws" means the requirements relating to the
             ---------------                                        
administration of stock option plans under U. S. state corporate laws, U.S.
federal and state securities laws, the Code, any stock exchange or quotation
system on which the Common Stock is listed or quoted and the applicable laws of
any foreign country or jurisdiction where Options are, or will be, granted under
the Plan.

        (c) "Board" means the Board of Directors of the Company.
             -----                                              

        (d) "Code" means the Internal Revenue Code of 1986, as amended.
             ----                                                      

        (e) "Committee"  means a committee of Directors appointed by the Board
             ---------                                                        
in accordance with Section 4 of the Plan.

        (f) "Common Stock" means the Common Stock of the Company.
             ------------                                        

        (g) "Company" means CKS Group, Inc., a Delaware corporation.
             -------                                                

        (h) "Consultant" means any person, including an advisor, engaged by the
             ----------                                                        
Company or a Parent or Subsidiary to render services to such entity.

        (i) "Director" means a member of the Board.
             --------                              
<PAGE>
 
        (j) "Disability" means total and permanent disability as defined in
             ----------                                                    
Section 22(e)(3) of the Code.

        (k) "Employee" means any person, excluding Officers but including
             --------                                                    
officers of Subsidiaries of the Company, employed by the Company or any Parent
or Subsidiary of the Company.  A Service Provider shall not cease to be an
Employee in the case of (i) any leave of absence approved by the Company or (ii)
transfers between locations of the Company or between the Company, its Parent,
any Subsidiary, or any successor.  Neither service as a Director nor payment of
a director's fee by the Company shall be sufficient to constitute "employment"
by the Company.

        (l) "Exchange Act" means the Securities Exchange Act of 1934, as
             ------------                                               
amended.

        (m) "Fair Market Value" means, as of any date, the value of Common Stock
             -----------------                                                  
determined as follows:

            (i) If the Common Stock is listed on any established stock exchange
or a national market system, including without limitation the Nasdaq National
Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its Fair Market
Value shall be the closing sales price for such stock (or the closing bid, if no
sales were reported) as quoted on such exchange or system for the last market
trading day prior to the time of determination, as reported in The Wall Street
Journal or such other source as the Administrator deems reliable;

            (ii) If the Common Stock is regularly quoted by a recognized
securities dealer but selling prices are not reported, the Fair Market Value of
a Share of Common Stock shall be the mean between the high bid and low asked
prices for the Common Stock on the last market trading day prior to the day of
determination, as reported in The Wall Street Journal or such other source as
the Administrator deems reliable;

            (iii)  In the absence of an established market for the Common Stock,
the Fair Market Value shall be determined in good faith by the Administrator.

        (n) "Notice of Grant" means a written or electronic notice evidencing
             ---------------                                                 
certain terms and conditions of an individual Option grant.  The Notice of Grant
is part of the Option Agreement.

        (o) "Officer" means a person who is an officer of the Company within the
             -------                                                            
meaning of Section 16 of the Exchange Act and the rules and regulations
promulgated thereunder.

        (p) "Option" means a nonstatutory stock option granted pursuant to the
             ------                                                           
Plan, that is not intended to qualify as an incentive stock option within the
meaning of Section 422 of the Code and the regulations promulgated thereunder.

        (q) "Option Agreement" means an agreement between the Company and an
             ----------------                                               
Optionee evidencing the terms and conditions of an individual Option grant.  The
Option Agreement is subject to the terms and conditions of the Plan.
<PAGE>
 
        (r) "Option Exchange Program" means a program whereby outstanding
             -----------------------                                     
options are surrendered in exchange for options with a lower exercise price.

        (s) "Optioned Stock" means the Common Stock subject to an Option.
             --------------                                              

        (t) "Optionee" means the holder of an outstanding Option granted under
             --------                                                         
the Plan.

        (u) "Parent" means a "parent corporation," whether now or hereafter
             ------                                                        
existing, as defined in Section 424(e) of the Code.

        (v) "Plan" means this 1996 Supplemental Stock Plan.
             ----                                          

        (w) "Service Provider" means an Employee or Consultant who is not also a
             ----------------                                                   
Director of Officer.

        (x) "Share" means a share of the Common Stock, as adjusted in accordance
             -----                                                              
with Section 12 of the Plan.

        (y) "Subsidiary" means a "subsidiary corporation", whether now or
             ----------                                                  
hereafter existing, as defined in Section 424(f) of the Code.

    3.  Stock Subject to the Plan.  Subject to the provisions of Section 12 of
        -------------------------                                             
the Plan, the maximum aggregate number of Shares which may be optioned and sold
under the Plan is 1,000,000 Shares.  The Shares may be authorized, but unissued,
or reacquired Common Stock.

        If an Option expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Option Exchange Program, the
unpurchased Shares which were subject thereto shall become available for future
grant or sale under the Plan (unless the Plan has terminated).

    4.  Administration of the Plan.
        -------------------------- 

        (a) The Plan shall be administered by (A) the Board or (B) a Committee,
which committee shall be constituted to satisfy Applicable Laws.

        (b) Powers of the Administrator.  Subject to the provisions of the Plan,
            ---------------------------                                         
and in the case of a Committee, subject to the specific duties delegated by the
Board to such Committee, the Administrator shall have the authority, in its
discretion:

            (i)    to determine the Fair Market Value of the Common Stock;

            (ii)   to select the Service Providers to whom Options may be
granted hereunder;

                                      -3-
<PAGE>
 
            (iii)  to determine whether and to what extent Options are granted
hereunder;

            (iv)   to determine the number of shares of Common Stock to be
covered by each Option granted hereunder;

            (v)    to approve forms of agreement for use under the Plan;

            (vi)   to determine the terms and conditions, not inconsistent with
the terms of the Plan, of any award granted hereunder. Such terms and conditions
include, but are not limited to, the exercise price, the time or times when
Options may be exercised (which may be based on performance criteria), any
vesting acceleration or waiver of forfeiture restrictions, and any restriction
or limitation regarding any Option or the shares of Common Stock relating
thereto, based in each case on such factors as the Administrator, in its sole
discretion, shall determine;

            (vii)  to reduce the exercise price of any Option to the then
current Fair Market Value if the Fair Market Value of the Common Stock covered
by such Option shall have declined since the date the Option was granted;

            (viii) to institute an Option Exchange Program;

            (ix)   to construe and interpret the terms of the Plan and awards
granted pursuant to the Plan;

            (x)    to prescribe, amend and rescind rules and regulations
relating to the Plan, including rules and regulations relating to sub-plans
established for the purpose of qualifying for preferred tax treatment under
foreign tax laws;

            (xi)   to modify or amend each Option (subject to Section 14(b) of
the Plan), including the discretionary authority to extend the post-termination
exercisability period of Options longer than is otherwise provided for in the
Plan;

            (xii)  to authorize any person to execute on behalf of the Company
any instrument required to effect the grant of an Option or previously granted
by the Administrator;

            (xiii) to determine the terms and restrictions applicable to
Options;

            (xiv)  to allow Optionees to satisfy withholding tax obligations by
electing to have the Company withhold from the Shares to be issued upon exercise
of an Option or Stock Purchase Right that number of Shares having a Fair Market
Value equal to the amount required to be withheld.  The Fair Market Value of the
Shares to be withheld shall be determined on the date that the amount of tax to
be withheld is to be determined.  All elections by an Optionee to have Shares
withheld for this purpose shall be made in such form and under such conditions
as the Administrator may deem necessary or advisable; and

                                      -4-
<PAGE>
 
            (xv) to make all other determinations deemed necessary or advisable
for administering the Plan.

        (c) Effect of Administrator's Decision.  The Administrator's decisions,
            ----------------------------------                                 
determinations and interpretations shall be final and binding on all Optionees
and any other holders of Options.

    5.  Eligibility.  Options may be granted to Service Providers; provided,
        -----------                                                         
however, that notwithstanding anything to the contrary contained in this Plan,
Options may not be granted to Officers and Directors of the Company.

    6.  Limitation.  Neither the Plan nor any Option shall confer upon an
        ----------                                                       
Optionee any right with respect to continuing the Optionee's relationship as a
Service Provider with the Company, nor shall they interfere in any way with the
Optionee's right or the Company's right to terminate such relationship at any
time, with or without cause.

    7.  Term of Plan.  The Plan shall become effective upon its adoption by the
        ------------                                                           
Board.  It shall continue in effect for ten (10) years, unless sooner terminated
under Section 14 of the Plan.

    8.  Term of Option.  The term of each Option shall be stated in the Option
        --------------                                                        
Agreement.

    9.  Option Exercise Price and Consideration.
        --------------------------------------- 

        (a) Exercise Price.  The per share exercise price for the Shares to be
            --------------                                                    
issued pursuant to exercise of an Option shall be determined by the
Administrator.

        (b) Waiting Period and Exercise Dates.  At the time an Option is
            ---------------------------------                           
granted, the Administrator shall fix the period within which the Option may be
exercised and shall determine any conditions which must be satisfied before the
Option may be exercised.

        (c) Form of Consideration.  The Administrator shall determine the
            ---------------------                                        
acceptable form of consideration for exercising an Option, including the method
of payment.  Such consideration may consist entirely of:

            (i)   cash;

            (ii)  check;

            (iii) other Shares which (A) in the case of Shares acquired upon
exercise of an option, have been owned by the Optionee for more than six months
on the date of surrender, and (B) have a Fair Market Value on the date of
surrender equal to the aggregate exercise price of the Shares as to which said
Option shall be exercised;

                                      -5-
<PAGE>
 
            (iv) consideration received by the Company under a cashless exercise
program implemented by the Company in connection with the Plan;

            (v)  such other consideration and method of payment for the issuance
of Shares to the extent permitted by Applicable Laws; or

            (vi) any combination of the foregoing methods of payment.

   10.  Exercise of Option.
        ------------------ 

        (a) Procedure for Exercise; Rights as a Shareholder. Any Option granted
            -----------------------------------------------                    
hereunder shall be exercisable according to the terms of the Plan and at such
times and under such conditions as determined by the Administrator and set forth
in the Option Agreement.  An Option may not be exercised for a fraction of a
Share.

            An Option shall be deemed exercised when the Company receives: (i)
written or electronic notice of exercise (in accordance with the Option
Agreement) from the person entitled to exercise the Option, and (ii) full
payment for the Shares with respect to which the Option is exercised.  Full
payment may consist of any consideration and method of payment authorized by the
Administrator and permitted by the Option Agreement and the Plan.  Shares issued
upon exercise of an Option shall be issued in the name of the Optionee or, if
requested by the Optionee, in the name of the Optionee and his or her spouse.
Until the Shares are issued (as evidenced by the appropriate entry on the books
of the Company or of a duly authorized transfer agent of the Company), no right
to vote or receive dividends or any other rights as a shareholder shall exist
with respect to the Optioned Stock, notwithstanding the exercise of the Option.
The Company shall issue (or cause to be issued) such Shares promptly after the
Option is exercised.  No adjustment will be made for a dividend or other right
for which the record date is prior to the date the Shares are issued, except as
provided in Section 13 of the Plan.

            Exercising an Option in any manner shall decrease the number of
Shares thereafter available, both for purposes of the Plan and for sale under
the Option, by the number of Shares as to which the Option is exercised.

        (b) Termination of Relationship as a Service Provider.  If an Optionee
            -------------------------------------------------                 
ceases to be a Service Provider, other than upon the Optionee's death or
Disability, the Optionee may exercise his or her Option, but only within such
period of time and to the extent that is specified in the Option Agreement (but
in no event later than the expiration of the term of such Option as set forth in
the Option Agreement).  In the absence of a specified time in the Option
Agreement, the Option shall remain exercisable for three (3) months following
the Optionee's termination.  If, on the date of termination, the Optionee is not
vested as to his or her entire Option and the Option Agreement does not provide
for accelerated or extended vesting, the Shares covered by the unvested portion
of the Option shall revert to the Plan.  To the extent that, after termination,
the Optionee does not exercise 

                                      -6-
<PAGE>
 
his or her Option within the time specified by the Administrator, the Option
shall terminate, and the Shares covered by such Option shall revert to the Plan.

        (c) Disability of Optionee.  If an Optionee ceases to be a Service
            ----------------------                                        
Provider as a result of the Optionee's Disability, the Optionee may exercise his
or her Option within such period of time and to the extent that is specified in
the Option Agreement (but in no event later than the expiration of the term of
such Option as set forth in the Option Agreement).  In the absence of a
specified time in the Option Agreement, the Option shall remain exercisable for
twelve (12) months following the Optionee's termination.  If, on the date of
termination, the Optionee is not vested as to his or her entire Option and the
Option Agreement does not provide for accelerated or extended vesting, the
Shares covered by the unvested portion of the Option shall revert to the Plan.
To the extent that, after termination, the Optionee does not exercise his or her
Option within the time specified herein, the Option shall terminate, and the
Shares covered by such Option shall revert to the Plan.

        (d) Death of Optionee.  If an Optionee dies while a Service Provider,
            -----------------                                                
the Option may be exercised within such period of time and to the extent that is
specified in the Option Agreement (but in no event later than the expiration of
the term of such Option as set forth in the Notice of Grant), by the Optionee's
estate or by a person who acquires the right to exercise the Option by bequest
or inheritance, but only to the extent that the Option is vested on the date of
death.  In the absence of a specified time in the Option Agreement, the Option
shall remain exercisable for twelve (12) months following the Optionee's
termination.  If, at the time of death, the Optionee is not vested as to his or
her entire Option and the Option Agreement does not provide for accelerated or
extended vesting, the Shares covered by the unvested portion of the Option shall
immediately revert to the Plan.  The Option may be exercised by the executor or
administrator of the Optionee's estate or, if none, by the person(s) entitled to
exercise the Option under the Optionee's will or the laws of descent or
distribution.  To the extent that the Option is not so exercised within the time
specified herein, the Option shall terminate, and the Shares covered by such
Option shall revert to the Plan.

        (e) Buyout Provisions.  The Administrator may at any time offer to buy
            -----------------                                                 
out for a payment in cash or Shares, an Option previously granted based on such
terms and conditions as the Administrator shall establish and communicate to the
Optionee at the time that such offer is made.

    11.  Non-Transferability of Options .  Unless determined otherwise by the
         -------------------------------                                     
Administrator, an Option may not be sold, pledged, assigned, hypothecated,
transferred, or disposed of in any manner other than by will or by the laws of
descent or distribution and may be exercised, during the lifetime of the
Optionee, only by the Optionee.  If the Administrator makes an Option
transferable, such Option shall contain such additional terms and conditions as
the Administrator deems appropriate.

    12. Adjustments Upon Changes in Capitalization, Dissolution, Merger or Asset
        ------------------------------------------------------------------------
        Sale.
        ---- 

                                      -7-
<PAGE>
 
        (a) Changes in Capitalization.  Subject to any required action by the
            -------------------------                                        
shareholders of the Company, the number of shares of Common Stock covered by
each outstanding Option, and the number of shares of Common Stock which have
been authorized for issuance under the Plan but as to which no Options have yet
been granted or which have been returned to the Plan upon cancellation or
expiration of an Option, as well as the price per share of Common Stock covered
by each such outstanding Option, shall be proportionately adjusted for any
increase or decrease in the number of issued shares of Common Stock resulting
from a stock split, reverse stock split, stock dividend, combination or
reclassification of the Common Stock, or any other increase or decrease in the
number of issued shares of Common Stock effected without receipt of
consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration."  Such adjustment shall be made by the Board,
whose determination in that respect shall be final, binding and conclusive.
Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of shares of Common Stock subject to an Option.

        (b) Dissolution or Liquidation.  In the event of the proposed
            --------------------------                               
dissolution or liquidation of the Company, the Administrator shall notify each
Optionee as soon as practicable prior to the effective date of such proposed
transaction.  The Administrator in its discretion may provide for an Optionee to
have the right to exercise his or her Option until ten (10) days prior to such
transaction as to all of the Optioned Stock covered thereby, including Shares as
to which the Option would not otherwise be exercisable.  In addition, the
Administrator may provide that any Company repurchase option applicable to any
Shares purchased upon exercise of an Option shall lapse as to all such Shares,
provided the proposed dissolution or liquidation takes place at the time and in
the manner contemplated.  To the extent it has not been previously exercised, an
Option will terminate immediately prior to the consummation of such proposed
action.

        (c) Merger or Asset Sale.  In the event of a merger of the Company with
            --------------------                                               
or into another corporation, or the sale of substantially all of the assets of
the Company, each outstanding Option shall be assumed or an equivalent option or
right substituted by the successor corporation or a Parent or Subsidiary of the
successor corporation.  In the event that the successor corporation refuses to
assume or substitute for the Option, the Optionee shall fully vest in and have
the right to exercise the Option as to all of the Optioned Stock, including
Shares as to which it would not otherwise be vested or exercisable.  If an
Option becomes fully vested and exercisable in lieu of assumption or
substitution in the event of a merger or sale of assets, the Administrator shall
notify the Optionee in writing or electronically that the Option shall be fully
vested and exercisable for a period of fifteen (15) days from the date of such
notice, and the Option shall terminate upon the expiration of such period.  For
the purposes of this paragraph, the Option shall be considered assumed if,
following the merger or sale of assets, the option or right confers the right to
purchase or receive, for each Share of Optioned Stock, immediately prior to the
merger or sale of assets, the consideration (whether stock, cash, or other
securities or property) received in the merger or sale of assets by holders of
Common Stock for each Share held on the effective date of the transaction (and
if holders were offered a choice of consideration, the type of consideration
chosen by the holders of a 

                                      -8-
<PAGE>
 
majority of the outstanding Shares); provided, however, that if such
consideration received in the merger or sale of assets is not solely common
stock of the successor corporation or its Parent, the Administrator may, with
the consent of the successor corporation, provide for the consideration to be
received upon the exercise of the Option, for each Share of Optioned Stock to be
solely common stock of the successor corporation or its Parent equal in fair
market value to the per share consideration received by holders of Common Stock
in the merger or sale of assets.

    13. Date of Grant.  The date of grant of an Option shall be, for all
        -------------                                                   
purposes, the date on which the Administrator makes the determination granting
such Option, or such other later date as is determined by the Administrator.
Notice of the determination shall be provided to each Optionee within a
reasonable time after the date of such grant.

    14. Amendment and Termination of the Plan.
        ------------------------------------- 

        (a) Amendment and Termination.  The Board may at any time amend, alter,
            -------------------------                                          
suspend or terminate the Plan.

        (b) Effect of Amendment or Termination.  No amendment, alteration,
            ----------------------------------                            
suspension or termination of the Plan shall impair the rights of any Optionee,
unless mutually agreed otherwise between the Optionee and the Administrator,
which agreement must be in writing and signed by the Optionee and the Company.
Termination of the Plan shall not affect the Administrator's ability to exercise
the powers granted to it hereunder with respect to options granted under the
Plan prior to the date of such termination.

    15. Conditions Upon Issuance of Shares.
        ---------------------------------- 

        (a) Legal Compliance.  Shares shall not be issued pursuant to the
            ----------------                                             
exercise of an Option unless the exercise of such Option and the issuance and
delivery of such Shares shall comply with Applicable Laws and shall be further
subject to the approval of counsel for the Company with respect to such
compliance.

        (b) Investment Representations.  As a condition to the exercise of an
            --------------------------                                       
Option the Company may require the person exercising such Option  to represent
and warrant at the time of any such exercise that the Shares are being purchased
only for investment and without any present intention to sell or distribute such
Shares if, in the opinion of counsel for the Company, such a representation is
required.

    16. Inability to Obtain Authority.  The inability of the Company to obtain
        -----------------------------                                         
authority from any regulatory body having jurisdiction, which authority is
deemed by the Company's counsel to be necessary to the lawful issuance and sale
of any Shares hereunder, shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.

                                      -9-
<PAGE>
 
    17.  Reservation of Shares.  The Company, during the term of this Plan, will
         ---------------------                                                  
at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

                                      -10-
<PAGE>
 
                         1996 SUPPLEMENTAL STOCK PLAN

                            STOCK OPTION AGREEMENT


    Unless otherwise defined herein, the terms defined in the Plan shall have
the same defined meanings in this Option Agreement.

I.  NOTICE OF STOCK OPTION GRANT
    ----------------------------

Optionee's Name and Address:  ______________________________
                              ______________________________
                              ______________________________

    You have been granted an option to purchase Common Stock of the Company,
subject to the terms and conditions of the Plan and this Option Agreement, as
follows:

    Grant Number                        ____________________

    Date of Grant                       ____________________

    Vesting Commencement Date           ____________________

    Exercise Price per Share            $___________________

    Total Number of Shares Granted      ____________________

    Total Exercise Price                $___________________

    Type of Option:                     Nonstatutory Stock Option

    Term/Expiration Date:               ____________________


    Vesting Schedule:
    ---------------- 

    Subject to the Optionee continuing to be a Service Provider on such dates,
this Option shall vest and become exercisable in accordance with the following
schedule:

    25% of the Shares subject to the Option shall vest twelve months after the
Vesting Commencement Date, and 1/48th of the Shares subject to the Option shall
vest upon the last day of each month thereafter, beginning with the first full
quarter after the one year anniversary of the Vesting Commencement Date.
<PAGE>
 
    Termination Period:
    ------------------ 

    This Option may be exercised for _____ [days/months] after Optionee ceases
to be a Service Provider.  Upon the death or Disability of the Optionee, this
Option may be exercised for such longer period as provided in the Plan.  In no
event shall this Option be exercised later than the Term/Expiration Date as
provided above.

II.  AGREEMENT
     ---------

     1.  Grant of Option.  The Plan Administrator of the Company hereby grants 
         ---------------                                                       
to the Optionee named in the Notice of Grant attached as Part I of this
Agreement (the "Optionee") an option (the "Option") to purchase the number of
Shares, as set forth in the Notice of Grant, at the exercise price per share set
forth in the Notice of Grant (the "Exercise Price"), subject to the terms and
conditions of the Plan, which is incorporated herein by reference. Subject to
Section 14(b) of the Plan, in the event of a conflict between the terms and
conditions of the Plan and the terms and conditions of this Option Agreement,
the terms and conditions of the Plan shall prevail.

     2.  Exercise of Option.
         ------------------ 

         (a) Right to Exercise.  This Option is exercisable during its term in
             -----------------                                                
accordance with the Vesting Schedule set out in the Notice of Grant and the
applicable provisions of the Plan and this Option Agreement.

         (b) Method of Exercise.  This Option is exercisable by delivery of an
             ------------------                                               
exercise notice, in the form attached as Exhibit A (the "Exercise Notice"),
which shall state the election to exercise the Option, the number of Shares in
respect of which the Option is being exercised (the "Exercised Shares"), and
such other representations and agreements as may be required by the Company
pursuant to the provisions of the Plan.  The Exercise Notice shall be completed
by the Optionee and delivered to the Secretary of the Company or such other
person as the Secretary may designate.  The Exercise Notice shall be accompanied
by payment of the aggregate Exercise Price as to all Exercised Shares.  This
Option shall be deemed to be exercised upon receipt by the Company of such fully
executed Exercise Notice accompanied by such aggregate Exercise Price.

         No Shares shall be issued pursuant to the exercise of this Option
unless such issuance and exercise complies with Applicable Laws. Assuming such
compliance, for income tax purposes the Exercised Shares shall be considered
transferred to the Optionee on the date the Option is exercised with respect to
such Exercised Shares.

     3.  Method of Payment.  Payment of the aggregate Exercise Price shall be by
         -----------------                                                      
any of the following, or a combination thereof, at the election of the Optionee:
 
         (a) cash; or
<PAGE>
 
         (b) check; or

         (c) consideration received by the Company under a cashless exercise
program implemented by the Company in connection with the Plan.

     4.  Non-Transferability of Option.  This Option may not be transferred in
         -----------------------------                                        
any manner otherwise than by will or by the laws of descent or distribution and
may be exercised during the lifetime of Optionee only by the Optionee.  The
terms of the Plan and this Option Agreement shall be binding upon the executors,
administrators, heirs, successors and assigns of the Optionee.

     5.  Term of Option.  This Option may be exercised only within the term set
         --------------                                                        
out in the Notice of Grant, and may be exercised during such term only in
accordance with the Plan and the terms of this Option Agreement.

     6.  Tax Consequences. Some of the federal tax consequences relating to this
         ----------------                                                       
Option, as of the date of this Option, are set forth below.  THIS SUMMARY IS
NECESSARILY INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE.
THE OPTIONEE SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THIS OPTION OR
DISPOSING OF THE SHARES.

         (a) Exercising the Option.  The Optionee may incur regular federal
             ---------------------                                         
income tax liability upon exercise of an NSO.  The Optionee will be treated as
having received compensation income (taxable at ordinary income tax rates) equal
to the excess, if any, of the Fair Market Value of the Exercised Shares on the
date of exercise over their aggregate Exercise Price.  If the Optionee is an
Employee or a former Employee, the Company will be required to withhold from his
or her compensation or collect from Optionee and pay to the applicable taxing
authorities an amount in cash equal to a percentage of this compensation income
at the time of exercise, and may refuse to honor the exercise and refuse to
deliver Shares if such withholding amounts are not delivered at the time of
exercise.

         (b) Disposition of Shares.  If the Optionee holds NSO Shares for at
             ---------------------                                          
least one year, any gain realized on disposition of the Shares will be treated
as long-term capital gain for federal income tax purposes.

     7.  Entire Agreement; Governing Law. The Plan is incorporated herein by
         -------------------------------                                     
reference.  The Plan and this Option Agreement constitute the entire agreement
of the parties with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and Optionee with
respect to the subject matter hereof, and may not be modified adversely to the
Optionee's interest except by means of a writing signed by the Company and
Optionee.  This agreement is governed by the internal substantive laws, but not
the choice of law rules, of California.

     8.  NO GUARANTEE OF CONTINUED SERVICE.  OPTIONEE ACKNOWLEDGES AND AGREES
         ---------------------------------                                   
THAT THE VESTING OF SHARES PURSUANT TO THE VESTING 

                                      -3-
<PAGE>
 
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL
OF THE COMPANY (AND NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED AN OPTION
OR PURCHASING SHARES HEREUNDER). OPTIONEE FURTHER ACKNOWLEDGES AND AGREES THAT
THIS AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE VESTING SCHEDULE
SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED
ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT
ALL, AND SHALL NOT INTERFERE WITH OPTIONEE'S RIGHT OR THE COMPANY'S RIGHT TO
TERMINATE OPTIONEE'S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR
WITHOUT CAUSE.

    By your signature and the signature of the Company's representative below,
you and the Company agree that this Option is granted under and governed by the
terms and conditions of the Plan and this Option Agreement.  Optionee has
reviewed the Plan and this Option Agreement in their entirety, has had an
opportunity to obtain the advice of counsel prior to executing this Option
Agreement and fully understands all provisions of the Plan and Option Agreement.
Optionee hereby agrees to accept as binding, conclusive and final all decisions
or interpretations of the Administrator upon any questions relating to the Plan
and Option Agreement.  Optionee further agrees to notify the Company upon any
change in the residence address indicated below.


OPTIONEE:                               CKS GROUP, INC.



____________________________________    ______________________________________
Signature                               By

____________________________________    ______________________________________
Print Name                              Title

____________________________________
Date

____________________________________
Residence Address

____________________________________

                                      -4-
<PAGE>
 
                                  EXHIBIT A
                                  ---------

                         1996 SUPPLEMENTAL STOCK PLAN

                                EXERCISE NOTICE

CKS Group, Inc.
10441 Bandley Drive
Cupertino, CA 95114


Attention: Secretary


    1.  Exercise of Option.  Effective as of today, ________________, _______,
        ------------------                                                    
the undersigned ("Purchaser") hereby elects to purchase ______________ shares
(the "Shares") of the Common Stock of CKS Group, Inc. (the "Company") under and
pursuant to the 1996 Supplemental Stock Plan (the "Plan") and the Stock Option
Agreement dated _____________, ______ (the "Option Agreement").  The purchase
price for the Shares shall be $_____________, as required by the Option
Agreement.

    2.  Delivery of Payment.  Purchaser herewith delivers to the Company the
        -------------------                                                 
full purchase price for the Shares.

    3.  Representations of Purchaser.  Purchaser acknowledges that Purchaser has
        ----------------------------                                            
received, read and understood the Plan and the Option Agreement and agrees to
abide by and be bound by their terms and conditions.

    4.  Rights as Shareholder.  Until the issuance (as evidenced by the
        ---------------------                                          
appropriate entry on the books of the Company or of a duly authorized transfer
agent of the Company) of the Shares, no right to vote or receive dividends or
any other rights as a shareholder shall exist with respect to the Optioned
Stock, notwithstanding the exercise of the Option.  The Shares so acquired shall
be issued to the Optionee as soon as practicable after exercise of the Option.
No adjustment will be made for a dividend or other right for which the record
date is prior to the date of issuance, except as provided in Section 13 of the
Plan.

    5.  Tax Consultation.  Purchaser understands that Purchaser may suffer
        ----------------                                                  
adverse tax consequences as a result of Purchaser's purchase or disposition of
the Shares.  Purchaser represents that Purchaser has consulted with any tax
consultants Purchaser deems advisable in connection with the purchase or
disposition of the Shares and that Purchaser is not relying on the Company for
any tax advice.
<PAGE>
 
    6.  Entire Agreement; Governing Law.  The Plan and Option Agreement are
        -------------------------------                                    
incorporated herein by reference.  This Agreement, the Plan and the Option
Agreement constitute the entire agreement of the parties with respect to the
subject matter hereof and supersede in their entirety all prior undertakings and
agreements of the Company and Purchaser with respect to the subject matter
hereof, and may not be modified adversely to the Purchaser's interest except by
means of a writing signed by the Company and Purchaser.  This agreement is
governed by the internal substantive laws, but not the choice of law rules, of
California.



Submitted by:                           Accepted by:


PURCHASER:                              CKS GROUP, INC.



_________________________________       ______________________________________
Signature                               By

_________________________________       ______________________________________
Print Name                              Title


_________________________________       ______________________________________
Date                                    Date Received


Address:
- ------- 

_________________________________

_________________________________

                                      -2-

<PAGE>
 
                                                                   EXHIBIT 4.5
 
                                CKS GROUP, INC.

                       1997 EMPLOYEE STOCK PURCHASE PLAN


     The following constitute the provisions of the 1997 Employee Stock Purchase
Plan of CKS Group, Inc.

     1.   Purpose.  The purpose of the Plan is to provide employees of the
          -------                                                         
Company and its Designated Subsidiaries with an opportunity to purchase Common
Stock of the Company through accumulated payroll deductions.  It is the
intention of the Company to have the Plan qualify as an "Employee Stock Purchase
Plan" under Section 423 of the Internal Revenue Code of 1986, as amended.  The
provisions of the Plan, accordingly, shall be construed so as to extend and
limit participation in a manner consistent with the requirements of that section
of the Code.

     2.   Definitions.
          ----------- 

          (a) "Board" shall mean the Board of Directors of the Company.
               -----                                                   

          (b) "Code" shall mean the Internal Revenue Code of 1986, as amended.
               ----                                                           

          (c) "Common Stock" shall mean the Common Stock of the Company.
               ------------                                             

          (d) "Company" shall mean CKS Group, Inc., a Delaware corporation, and
               -------                                                         
any Designated Subsidiary thereof.

          (e) "Compensation" shall mean all base straight time gross earnings,
               ------------                                                   
including commissions, overtime, shift premium and bonuses, but excluding all
other compensation.

          (f) "Designated Subsidiary" shall mean any Subsidiary which has been
               ---------------------                                          
designated by the Board from time to time in its sole discretion as eligible to
participate in the Plan.

          (g) "Employee" shall mean any individual who is an Employee of the
               --------                                                     
Company for tax purposes whose customary employment with the Company is at least
twenty (20) hours per week and more than five (5) months in any calendar year.
For purposes of the Plan, the employment relationship shall be treated as
continuing intact while the individual is on sick leave or other leave of
absence approved by the Company.  Where the period of leave exceeds 90 days and
the individual's right to reemployment is not guaranteed either by statute or by
contract, the employment relationship shall be deemed to have terminated on the
91st day of such leave.

          (h) "Enrollment Date" shall mean the first day of each Offering
               ---------------                                           
Period.

          (i) "Exercise Date" shall mean the last Trading Day of each Purchase
               -------------                                                  
Period.
<PAGE>
 
          (j) "Fair Market Value" shall mean, as of any date, the value of
               -----------------                                          
Common Stock determined as follows:

              (1) If the Common Stock is listed on any established stock
exchange or a national market system, including without limitation the Nasdaq
National Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its
Fair Market Value shall be the closing sales price for such stock (or the
closing bid, if no sales were reported) as quoted on such exchange or system for
the last market trading day on the date of such determination, as reported in
The Wall Street Journal or such other source as the Administrator deems
reliable, or;

              (2) If the Common Stock is regularly quoted by a recognized
securities dealer but selling prices are not reported, its Fair Market Value
shall be the mean of the closing bid and asked prices for the Common Stock on
the date of such determination, as reported in The Wall Street Journal or such
other source as the Board deems reliable, or;

              (3) In the absence of an established market for the Common Stock,
the Fair Market Value thereof shall be determined in good faith by the Board,
or;

          (k) "Offering Periods" shall mean the periods of approximately twenty-
               ----------------                                                
four (24) months during which an option granted pursuant to the Plan may be
exercised, commencing on the first Trading Day on or after April 1 and October 1
of each year and terminating on the last Trading Day in the periods ending
twenty-four months later; provided, however, that the first Offering Period
under the Plan shall commence with the first Trading Day on or after June 1,
1998 and end on the last Trading Day on or before March 31, 2000.  The duration
and timing of Offering Periods may be changed pursuant to Section 4 of this
Plan.

          (l) "Plan" shall mean this 1997 Employee Stock Purchase Plan.
               ----                                                    

          (m) "Purchase Price" shall mean 85% of the Fair Market Value of a
               --------------                                              
share of Common Stock on the Enrollment Date or on the Exercise Date, whichever
is lower, unless otherwise provided in Section 13(b) hereof.

          (n) "Purchase Period" shall mean the approximately six month period
               ---------------                                               
commencing after one Exercise Date and ending with the next Exercise Date,
except that the first Purchase Period of the first Offering Period shall
commence on the Enrollment Date and end on the last Trading Day on or before
September 30, 1998.

          (o) "Reserves" shall mean the number of shares of Common Stock covered
               --------                                                         
by each option under the Plan which have not yet been exercised and the number
of shares of Common Stock which have been authorized for issuance under the Plan
but not yet placed under option.

          (p) "Subsidiary" shall mean a corporation, domestic or foreign, of
               ----------                                                   
which not less than 50% of the voting shares are held by the Company or a
Subsidiary, whether or not such corporation now exists or is hereafter organized
or acquired by the Company or a Subsidiary.

                                      -2-
<PAGE>
 
          (q)   "Trading Day" shall mean a day on which national stock exchanges
                 -----------                                                    
and the Nasdaq System are open for trading.

     3.   Eligibility.
          ----------- 

          (a) Any Employee who shall be employed by the Company on a given
Enrollment Date shall be eligible to participate in the Plan.

          (b) Any provisions of the Plan to the contrary notwithstanding, no
Employee shall be granted an option under the Plan (i) to the extent that,
immediately after the grant, such Employee (or any other person whose stock
would be attributed to such Employee pursuant to Section 424(d) of the Code)
would own capital stock of the Company and/or hold outstanding options to
purchase such stock possessing five percent (5%) or more of the total combined
voting power or value of all classes of the capital stock of the Company or of
any Subsidiary, or (ii) to the extent that his or her rights to purchase stock
under all employee stock purchase plans of the Company and its subsidiaries
accrues at a rate which exceeds Twenty-Five Thousand Dollars ($25,000) worth of
stock (determined at the fair market value of the shares at the time such option
is granted) for each calendar year in which such option is outstanding at any
time.

     4.   Offering Periods.  The Plan shall be implemented by consecutive,
          ----------------                                                
overlapping Offering Periods with a new Offering Period commencing on the first
Trading Day on or after April 1 and October 1 of each year, or on such other
date as the Board shall determine, and continuing thereafter until terminated in
accordance with Section 20 hereof; provided, however, that the first Offering
Period under the Plan shall commence with the first Trading Day on or after June
1, 1998, or such other date as the Board may determine, and end on the last
Trading Day on or before March 31, 2000.   The Board shall have the power to
change the duration of Offering Periods (including the commencement dates
thereof) with respect to future offerings without stockholder approval if such
change is announced at least five (5) days prior to the scheduled beginning of
the first Offering Period to be affected thereafter.

     5.   Participation.
          ------------- 

          (a) An eligible Employee may become a participant in the Plan by
completing a subscription agreement authorizing payroll deductions in the form
of Exhibit A to this Plan and filing it with the Company's payroll office prior
to the applicable Enrollment Date.

          (b) Payroll deductions for a participant shall commence on the first
payroll following the Enrollment Date and shall end on the last payroll in the
Offering Period to which such authorization is applicable, unless sooner
terminated by the participant as provided in Section 10 hereof.

                                      -3-
<PAGE>
 
     6.   Payroll Deductions.
          ------------------ 

          (a)   At the time a participant files his or her subscription
agreement, he or she shall elect to have payroll deductions made on each pay day
during the Offering Period in an amount not exceeding fifteen percent (15%) of
the Compensation which he or she receives on each pay day during the Offering
Period.
          (b) All payroll deductions made for a participant shall be credited to
his or her account under the Plan and shall be withheld in whole percentages
only.  A participant may not make any additional payments into such account.

          (c) A participant may discontinue his or her participation in the Plan
as provided in Section 10 hereof, or may increase or decrease the rate of his or
her payroll deductions during the Offering Period by completing or filing with
the Company a new subscription agreement authorizing a change in payroll
deduction rate.  The Board may, in its discretion, limit the number of
participation rate changes during any Offering Period.  The change in rate shall
be effective with the first full payroll period following five (5) business days
after the Company's receipt of the new subscription agreement unless the Company
elects to process a given change in participation more quickly.  A participant's
subscription agreement shall remain in effect for successive Offering Periods
unless terminated as provided in Section 10 hereof.

          (d) Notwithstanding the foregoing, to the extent necessary to comply
with Section 423(b)(8) of the Code and Section 3(b) hereof, a participant's
payroll deductions may be decreased to zero percent (0%) at any time during a
Purchase Period.  Payroll deductions shall recommence at the rate provided in
such participant's subscription agreement at the beginning of the first Purchase
Period which is scheduled to end in the following calendar year, unless
terminated by the participant as provided in Section 10 hereof.

          (e) At the time the option is exercised, in whole or in part, or at
the time some or all of the Company's Common Stock issued under the Plan is
disposed of, the participant must make adequate provision for the Company's
federal, state, or other tax withholding obligations, if any, which arise upon
the exercise of the option or the disposition of the Common Stock.  At any time,
the Company may, but shall not be obligated to, withhold from the participant's
compensation the amount necessary for the Company to meet applicable withholding
obligations, including any withholding required to make available to the Company
any tax deductions or benefits attributable to sale or early disposition of
Common Stock by the Employee.

     7.   Grant of Option.  On the Enrollment Date of each Offering Period, each
          ---------------                                                       
eligible Employee participating in such Offering Period shall be granted an
option to purchase on each Exercise Date during such Offering Period (at the
applicable Purchase Price) up to a number of shares of the Company's Common
Stock determined by dividing such Employee's payroll deductions accumulated
prior to such Exercise Date and retained in the Participant's account as of the
Exercise Date by the applicable Purchase Price; provided that in no event shall
an Employee be permitted to purchase during each Purchase Period more than 2,500
shares of the Company's 

                                      -4-
<PAGE>
 
Common Stock (subject to any adjustment pursuant to Section 19) on the
Enrollment Date, and provided further that such purchase shall be subject to the
limitations set forth in Sections 3(b) and 12 hereof. Exercise of the option
shall occur as provided in Section 8 hereof, unless the participant has
withdrawn pursuant to Section 10 hereof. The option shall expire on the last day
of the Offering Period.

     8.   Exercise of Option.
          ------------------ 

          (a) Unless a participant withdraws from the Plan as provided in
Section 10 hereof, his or her option for the purchase of shares shall be
exercised automatically on the Exercise Date, and the maximum number of full
shares subject to option shall be purchased for such participant at the
applicable Purchase Price with the accumulated payroll deductions in his or her
account.  No fractional shares shall be purchased; any payroll deductions
accumulated in a participant's account which are not sufficient to purchase a
full share shall be retained in the participant's account for the subsequent
Purchase Period or Offering Period, subject to earlier withdrawal by the
participant as provided in Section 10 hereof.  Any other monies left over in a
participant's account after the Exercise Date shall be returned to the
participant.  During a participant's lifetime, a participant's option to
purchase shares hereunder is exercisable only by him or her.

          (b) The participant shall have no interest or voting right in shares
covered by his option until such option has been exercised.

     9.   Delivery.  As promptly as practicable after each Exercise Date on
          --------                                                         
which a purchase of shares occurs, the Company shall arrange the delivery to
each participant, as appropriate, of a certificate representing the shares
purchased upon exercise of his or her option.  Shares to be delivered to a
participant under the Plan shall be registered in the name of the participant or
in the name of the participant and his or her spouse.

     10.  Withdrawal.
          ---------- 

          (a) A participant may withdraw all but not less than all the payroll
deductions credited to his or her account and not yet used to exercise his or
her option under the Plan at any time by giving written notice to the Company in
the form of Exhibit B to this Plan.  All of the participant's payroll deductions
credited to his or her account shall be paid to such participant promptly after
receipt of notice of withdrawal and such participant's option for the Offering
Period shall be automatically terminated, and no further payroll deductions for
the purchase of shares shall be made for such Offering Period.  If a participant
withdraws from an Offering Period, payroll deductions shall not resume at the
beginning of the succeeding Offering Period unless the participant delivers to
the Company a new subscription agreement.

          (b) A participant's withdrawal from an Offering Period shall not have
any effect upon his or her eligibility to participate in any similar plan which
may hereafter be adopted by the Company or in succeeding Offering Periods which
commence after the termination of the Offering Period from which the participant
withdraws.

                                      -5-
<PAGE>
 
     11.  Termination of Employment.
          ------------------------- 

          Upon a participant's ceasing to be an Employee, for any reason, he or
she shall be deemed to have elected to withdraw from the Plan and the payroll
deductions credited to such participant's account during the Offering Period but
not yet used to exercise the option shall be returned to such participant or, in
the case of his or her death, to the person or persons entitled thereto under
Section 15 hereof, and such participant's option shall be automatically
terminated.  The preceding sentence notwithstanding, a participant who receives
payment in lieu of notice of termination of employment shall be treated as
continuing to be an Employee for the participant's customary number of hours per
week of employment during the period in which the participant is subject to such
payment in lieu of notice.

     12.  Interest.  No interest shall accrue on the payroll deductions of a
          --------                                                          
participant in the Plan.

     13.  Stock.
          ----- 

          (a)  Subject to adjustment upon changes in capitalization of the
Company as provided in Section 19 hereof, the number of shares of the Company's
Common Stock which shall be made available for sale under the Plan shall be
three hundred thousand (300,000) shares, plus an annual increase to be added on
January 1 of each year (beginning January 1, 1999) equal to the lesser of (i)
500,000 shares, (ii) 1.75% of the number of outstanding shares of the Company's
Common Stock as of the end of the Company's preceding fiscal year or (iii) a
lesser amount determined by the Board.

          (b) If the Board determines that, on a given Exercise Date, the number
of shares with respect to which options are to be exercised may exceed the
number of shares of Common Stock that are available for sale under the Plan, the
Board may in its sole discretion (i) provide that the Company shall make a pro
rata allocation of the shares of Common Stock available for purchase in as
uniform a manner as shall be practicable and as it shall determine to be
equitable among all participants exercising options to purchase Common Stock on
such Exercise Date, notwithstanding any subsequent authorization of additional
shares of Common Stock for issuance under the Plan by the Company's
stockholders, (ii) provide that the Company shall make a pro rata allocation of
the shares available for purchase in as uniform a manner as shall be practicable
and as it shall determine to be equitable among all participants exercising
options to purchase Common Stock on such Exercise Date, and terminate all
Offering Periods then in effect pursuant to Section 20 hereof or (iii) provide
that, if the Fair Market Value of a share of Common Stock on the date on which
additional shares of Common Stock are authorized for issuance hereunder by the
Company's stockholders (the "Authorization Date") is higher than the Fair Market
Value of a share of Common Stock on the Enrollment Date of any outstanding
Offering Period that commenced prior to the Authorization Date, the Purchase
Price for authorized shares available to be issued on any remaining Exercise
Date of any Offering Period in effect on the Authorization Date shall be 85% of
the Fair Market Value of a share of Common Stock on the Authorization Date or on
the Exercise Date, whichever is lower.

                                      -6-
<PAGE>
 
     14.  Administration.  The Plan shall be administered by the Board or a
          --------------                                                   
committee of members of the Board appointed by the Board.  The Board or its
committee shall have full and exclusive discretionary authority to construe,
interpret and apply the terms of the Plan, to determine eligibility and to
adjudicate all disputed claims filed under the Plan.  Every finding, decision
and determination made by the Board or its committee shall, to the full extent
permitted by law, be final and binding upon all parties.

     15.  Designation of Beneficiary.
          -------------------------- 

          (a) A participant may file a written designation of a beneficiary who
is to receive any shares and cash, if any, from the participant's account under
the Plan in the event of such partici  pant's death subsequent to an Exercise
Date on which the option is exercised but prior to delivery to such participant
of such shares and cash.  In addition, a participant may file a written
designation of a beneficiary who is to receive any cash from the participant's
account under the Plan in the event of such participant's death prior to
exercise of the option.  If a participant is married and the designated
beneficiary is not the spouse, spousal consent shall be required for such
designation to be effective.

          (b) Such designation of beneficiary may be changed by the participant
at any time by written notice.  In the event of the death of a participant and
in the absence of a beneficiary validly designated under the Plan who is living
at the time of such participant's death, the Company shall deliver such shares
and/or cash to the executor or administrator of the estate of the participant,
or if no such executor or administrator has been appointed (to the knowledge of
the Company), the Company, in its discretion, may deliver such shares and/or
cash to the spouse or to any one or more dependents or relatives of the
participant, or if no spouse, dependent or relative is known to the Company,
then to such other person as the Company may designate.

     16.  Transferability.  Neither payroll deductions credited to a
          ---------------                                           
participant's account nor any rights with regard to the exercise of an option or
to receive shares under the Plan may be assigned, transferred, pledged or
otherwise disposed of in any way (other than by will, the laws of descent and
distribution or as provided in Section 15 hereof) by the participant.  Any such
attempt at assignment, transfer, pledge or other disposition shall be without
effect, except that the Company may treat such act as an election to withdraw
funds from an Offering Period in accordance with Section 10 hereof.

     17.  Use of Funds.  All payroll deductions received or held by the Company
          ------------                                                         
under the Plan may be used by the Company for any corporate purpose, and the
Company shall not be obligated to segregate such payroll deductions.

     18.  Reports.  Individual accounts shall be maintained for each participant
          -------                                                               
in the Plan. Statements of account shall be given to participating Employees at
least annually, which statements shall set forth the amounts of payroll
deductions, the Purchase Price, the number of shares purchased and the remaining
cash balance, if any.

                                      -7-
<PAGE>
 
     19. Adjustments Upon Changes in Capitalization, Dissolution, Liquidation,
         ---------------------------------------------------------------------
         Merger or Asset Sale.
         -------------------- 

         (a) Changes in Capitalization.  Subject to any required action by the
             -------------------------                                        
stockholders of the Company, the Reserves, the maximum number of shares each
participant may purchase each Purchase Period (pursuant to Section 7), as well
as the price per share and the number of shares of Common Stock covered by each
option under the Plan which has not yet been exercised shall be proportionately
adjusted for any increase or decrease in the number of issued shares of Common
Stock resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or
decrease in the number of shares of Common Stock effected without receipt of
consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration".  Such adjustment shall be made by the Board,
whose determination in that respect shall be final, binding and conclusive.
Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of shares of Common Stock subject to an option.

         (b) Dissolution or Liquidation. In the event of the proposed
             --------------------------                              
dissolution or liquidation of the Company, the Offering Period then in progress
shall be shortened by setting a new Exercise Date (the "New Exercise Date"), and
shall terminate immediately prior to the consummation of such proposed
dissolution or liquidation, unless provided otherwise by the Board.  The New
Exercise Date shall be before the date of the Company's proposed dissolution or
liquidation.  The Board shall notify each participant in writing, at least ten
(10) business days prior to the New Exercise Date, that the Exercise Date for
the participant's option has been changed to the New Exercise Date and that the
participant's option shall be exercised automatically on the New Exercise Date,
unless prior to such date the participant has withdrawn from the Offering Period
as provided in Section 10 hereof.

         (c) Merger or Asset Sale.  In the event of a proposed sale of all or
             --------------------                                            
substantially all of the assets of the Company, or the merger of the Company
with or into another corporation, each outstanding option shall be assumed or an
equivalent option substituted by the successor corporation or a Parent or
Subsidiary of the successor corporation.  In the event that the successor
corporation refuses to assume or substitute for the option, any Purchase Periods
then in progress shall be shortened by setting a new Exercise Date (the "New
Exercise Date") and any Offering Periods then in progress shall end on the New
Exercise Date.  The New Exercise Date shall be before the date of the Company's
proposed sale or merger.  The Board shall notify each participant in writing, at
least ten (10) business days prior to the New Exercise Date, that the Exercise
Date for the participant's option has been changed to the New Exercise Date and
that the participant's option shall be exercised automatically on the New
Exercise Date, unless prior to such date the participant has with  drawn from
the Offering Period as provided in Section 10 hereof.

                                      -8-
<PAGE>
 
     20.  Amendment or Termination.
          ------------------------ 

          (a) The Board of Directors of the Company may at any time and for any
reason terminate or amend the Plan.  Except as provided in Section 19 hereof, no
such termination can affect options previously granted, provided that an
Offering Period may be terminated by the Board of Directors on any Exercise Date
if the Board determines that the termination of the Offering Period is in the
best interests of the Company and its stockholders.  Except as provided in
Section 19 hereof, no amendment may make any change in any option theretofore
granted which adversely affects the rights of any participant.  To the extent
necessary to comply with Section 423 of the Code (or any successor rule or
provision or any other applicable law, regulation or stock exchange rule), the
Company shall obtain stockholder approval in such a manner and to such a degree
as required.

          (b) Without stockholder consent and without regard to whether any
participant rights may be considered to have been "adversely affected," the
Board (or its committee) shall be entitled to change the Offering Periods, limit
the frequency and/or number of changes in the amount withheld during an Offering
Period, establish the exchange ratio applicable to amounts withheld in a
currency other than U.S. dollars, permit payroll withholding in excess of the
amount designated by a participant in order to adjust for delays or mistakes in
the Company's processing of properly completed withholding elections, establish
reasonable waiting and adjustment periods and/or accounting and crediting
procedures to ensure that amounts applied toward the purchase of Common Stock
for each participant properly correspond with amounts withheld from the
participant's Compensation, and establish such other limitations or procedures
as the Board (or its committee) determines in its sole discretion advisable
which are consistent with the Plan.

     21.  Notices.  All notices or other communications by a participant to the
          -------                                                              
Company under or in connection with the Plan shall be deemed to have been duly
given when received in the form specified by the Company at the location, or by
the person, designated by the Company for the receipt thereof.

     22.  Conditions Upon Issuance of Shares.  Shares shall not be issued with
          ----------------------------------                                  
respect to an option unless the exercise of such option and the issuance and
delivery of such shares pursuant thereto shall comply with all applicable
provisions of law, domestic or foreign, including, without limitation, the
Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as
amended, the rules and regulations promulgated thereunder, and the requirements
of any stock exchange upon which the shares may then be listed, and shall be
further subject to the approval of counsel for the Company with respect to such
compliance.

          As a condition to the exercise of an option, the Company may require
the person exercising such option to represent and warrant at the time of any
such exercise that the shares are being purchased only for investment and
without any present intention to sell or distribute such shares if, in the
opinion of counsel for the Company, such a representation is required by any of
the aforementioned applicable provisions of law.

                                      -9-
<PAGE>
 
     23.  Term of Plan.  The Plan shall become effective upon the earlier to
          ------------                                                      
occur of its adoption by the Board of Directors or its approval by the
stockholders of the Company.  It shall continue in effect for a term of ten (10)
years unless sooner terminated under Section 20 hereof.

     24.  Automatic Transfer to Low Price Offering Period.  To the extent
          -----------------------------------------------                
permitted by any applicable laws, regulations, or stock exchange rules if the
Fair Market Value of the Common Stock on any Exercise Date in an Offering Period
is lower than the Fair Market Value of the Common Stock on the Enrollment Date
of such Offering Period, then all participants in such Offering Period shall be
automatically withdrawn from such Offering Period immediately after the exercise
of their option on such Exercise Date and automatically re-enrolled in the
immediately following Offering Period as of the first day thereof.

                                      -10-
<PAGE>
 
                                   EXHIBIT A
                                   ---------


                                CKS GROUP, INC.

                       1997 EMPLOYEE STOCK PURCHASE PLAN

                             SUBSCRIPTION AGREEMENT



_____ Original Application                          Enrollment Date: ___________
_____ Change in Payroll Deduction Rate
_____ Change of Beneficiary(ies)


1.   _____________________________________________________ hereby elects to
     participate in the CKS Group, Inc. 1997 Employee Stock Purchase Plan (the
     "Employee Stock Purchase Plan") and subscribes to pur  chase shares of the
     Company's Common Stock in accordance with this Subscription Agreement and
     the Employee Stock Purchase Plan.

2.   I hereby authorize payroll deductions from each paycheck in the amount of
     ____% of my Compensation on each payday (not to exceed 15%) during the
     Offering Period in accordance with the Employee Stock Purchase Plan.
     (Please note that no fractional percentages are permitted.)

3.   I understand that said payroll deductions shall be accumulated for the
     purchase of shares of Common Stock at the applicable Purchase Price
     determined in accordance with the Employee Stock Purchase Plan.  I
     understand that if I do not withdraw from an Offering Period, any
     accumulated payroll deductions will be used to automatically exercise my
     option.

4.   I have received a copy of the complete Employee Stock Purchase Plan.  I
     understand that my participation in the Employee Stock Purchase Plan is in
     all respects subject to the terms of the Plan.  I understand that my
     ability to exercise the option under this Subscription Agreement is subject
     to stockholder approval of the Employee Stock Purchase Plan.

5.   Shares purchased for me under the Employee Stock Purchase Plan should be
     issued in the name(s) of (Employee or Employee and Spouse only):
     ___________________________________________________________________________
     ___________.

6.   I understand that if I dispose of any shares received by me pursuant to the
     Plan within 2 years after the Enrollment Date (the first day of the
     Offering Period during which I purchased such shares) or one year after the
     Exercise Date, I will be treated for federal income tax purposes as having
     received ordinary income at the time of such disposition in an amount equal
     to the 
                                      -1-
<PAGE>
 
     excess of the fair market value of the shares at the time such shares were
     purchased by me over the price which I paid for the shares. I hereby agree
                                                                 --------------
     to notify the Company in writing within 30 days after the date of any
     ---------------------------------------------------------------------
     disposition of my shares and I will make adequate provision for Federal,
     ----------------------------------------------------------------------
     state or other tax withholding obligations, if any, which arise upon the
     ------------------------------------------------------------------------
     disposition of the Common Stock. The Company may, but will not be obligated
     -------------------------------
     to, withhold from my compensation the amount necessary to meet any
     applicable withholding obligation including any withholding necessary to
     make available to the Company any tax deductions or benefits attributable
     to sale or early disposition of Common Stock by me. If I dispose of such
     shares at any time after the expiration of the 2-year and 1-year holding
     periods, I understand that I will be treated for federal income tax
     purposes as having received income only at the time of such disposition,
     and that such income will be taxed as ordinary income only to the extent of
     an amount equal to the lesser of (1) the excess of the fair market value of
     the shares at the time of such disposition over the purchase price which I
     paid for the shares, or (2) 15% of the fair market value of the shares on
     the first day of the Offering Period. The remainder of the gain, if any,
     recognized on such disposition will be taxed as capital gain.

7.   I hereby agree to be bound by the terms of the Employee Stock Purchase
     Plan.  The effectiveness of this Subscription Agreement is dependent upon
     my eligibility to participate in the Employee Stock Purchase Plan.

8.   In the event of my death, I hereby designate the following as my
     beneficiary(ies) to receive all payments and shares due me under the
     Employee Stock Purchase Plan:


NAME:  (Please print)______________________________________________
                      (First)         (Middle)               (Last)


_____________________________  _______________________________________________
Relationship

                               _______________________________________________
                               (Address)

                                      -2-
<PAGE>
 
Employee's Social
Security Number:                    ____________________________________



Employee's Address:                 ____________________________________

                                    ____________________________________

                                    ____________________________________


I UNDERSTAND THAT THIS SUBSCRIPTION AGREEMENT SHALL REMAIN IN EFFECT THROUGHOUT
SUCCESSIVE OFFERING PERIODS UNLESS TERMINATED BY ME.



Dated:_________________________     ________________________________________
                                    Signature of Employee


                                    _______________________________________
                                    Spouse's Signature (If beneficiary other
                                    than spouse)

                                      -3-
<PAGE>
 
                                   EXHIBIT B
                                   ---------


                                CKS GROUP, INC.

                       1997 EMPLOYEE STOCK PURCHASE PLAN

                              NOTICE OF WITHDRAWAL



     The undersigned participant in the Offering Period of the CKS Group, Inc.
1997 Employee Stock Purchase Plan which began on ____________, 19____ (the
"Enrollment Date") hereby notifies the Company that he or she hereby withdraws
from the Offering Period.  He or she hereby directs the Company to pay to the
undersigned as promptly as practicable all the payroll deductions credited to
his or her account with respect to such Offering Period. The undersigned
understands and agrees that his or her option for such Offering Period will be
automatically terminated.  The undersigned understands further that no further
payroll deductions will be made for the purchase of shares in the current
Offering Period and the undersigned shall be eligible to participate in
succeeding Offering Periods only by delivering to the Company a new Subscription
Agreement.

                                    Name and Address of Participant:

                                    ________________________________

                                    ________________________________

                                    ________________________________


                                    Signature:


                                    ________________________________


                                    Date:___________________________

                                      -4-

<PAGE>
 
                                                                     EXHIBIT 4.6

                               SiteSpecific, Inc.

                             1996 Stock Option Plan

SECTION 1.  PURPOSE.
            ------- 

     The purposes of the SiteSpecific, Inc. 1996 Stock Option Plan (the "Plan")
are to promote the interests of SiteSpecific, Inc. (together with any successor
thereto, the "Company") by (i) attracting and retaining directors, officers and
employees of the Company and its Subsidiaries, and consultants and other persons
rendering services to or on behalf of the Company and its Subsidiaries; and (ii)
enabling such persons to participate in the long-term growth and financial
success of the Company.

SECTION 2.  DEFINITIONS.
            ----------- 

     As used in the Plan, the following terms shall have the meanings set forth
below:

     "Board" shall mean the Board of Directors of the Company.

     "Code" shall mean the U.S. Internal Revenue Code of 1986, as amended from
time to time.

     "Committee" shall mean a committee of the Board designated by the Board to
administer the Plan and composed of not less than the minimum number of persons
from time to time required by Rule 16b-3 or any applicable law, each of whom, to
the extent necessary to comply with Rule 16b-3 only, is a "disinterested person"
within the meaning of Rule 16b-3. The Board need not designate a Committee and,
if the Board shall not designate a Committee, the term "Committee" shall mean
the Board.

     "Employee" shall mean any employee of the Company or of any Subsidiary, as
determined by the Committee.

     "Exchange Act" shall mean the U.S. Securities Act of 1934, as amended.

     "Fair Market Value" shall mean, with respect to the Shares, as of any date,
(i) the last reported sales price regular way on any U.S. national exchange or,
if not reported for any U.S. national exchange, on the Composite Tape, or, in
case no such reported sale takes place on such day, the average of the reported
closing bid and asked quotations on any U.S. national exchange; (ii) if the
Shares are not listed on any U.S. national exchange or no such quotations are
available, the closing price of the Shares as reported by the National Market
System, or similar organization, or, if no such quotations are available, the
average of the high bid and low asked quotations in the over-the-counter market
as reported by the National Quotation Bureau Incorporated, or similar
organization; or (iii) in the event that there shall be no public market for the
Shares, the fair market 
<PAGE>
 
value of the Shares as determined (which determination shall be conclusive) in
good faith by the Committee, based upon the value of the Company as a going
concern, as if such Shares were publicly owned stock, but without any discount
with respect to minority ownership.

     "Option" shall have the meaning set forth in Section 6 of the Plan.

     "Option Document" shall mean any written instrument or document evidencing
any Option, which may, but need not, be executed or acknowledged by a
Participant.

     "Other Person" shall mean any director, consultant or other Person
rendering services to or on behalf of the Company or any Subsidiary, as
determined by the Committee.

     "Participant" shall mean any Employee or Other Person granted an Option
under the Plan.

     "Person" shall be interpreted broadly to include any individual, sole
proprietorship, partnership, joint venture, trust, unincorporated organization,
association, corporation, company, institution, entity or party.

     "SEC" shall mean the U.S. Securities and Exchange Commission, or any
successor thereto.

     "Shares" shall mean the common shares of the Company, par value U.S. $0.001
per share, and such other securities or property as may become subject to
Options pursuant to an adjustment made under Section 4(b) of the Plan.

     "Rule 16b-3" shall mean Rule 16b-3 promulgated by the SEC under the
Exchange Act, or any successor rule or regulation thereto as in effect from time
to time.

     "Subsidiary" shall mean each Person of which or in the Company or its other
Subsidiaries own directly or indirectly 50 percent or more of (i) the combined
voting power of all classes of stock having general voting power under ordinary
circumstances to elect a majority of the board of directors or equivalent body
of such Person, if it is a corporation or similar person; (ii) the capital
interest or profits interest of such Person, if it is a partnership, joint
venture, or similar entity; or (iii) the beneficial interest of such Person, if
it is a trust, association, or other unincorporated organization.

SECTION 3.  ADMINISTRATION.
            -------------- 

     The Plan shall be administered by the Committee. Subject to the terms of
the Plan and applicable law, and in addition to other express powers and
authorizations conferred on the Committee by the Plan, the Committee shall have
full power and authority to: (i) designate Participants; (ii) determine the
number of Shares to be covered by each Option; (iii) determine the exercise
price of each Option; (iv) accelerate the exercise date of any Option; (iv)
interpret and administer the Plan and any instrument or agreement relating to,
or Option granted under, the Plan; (v) establish, amend, suspend, or waive such
rules and regulations and appoint such agents as it shall deem appropriate for
the proper administration of the Plan; and (vi) make any other determination and
take any other action that the Committee deems necessary or desirable for the
administration of the Plan. Unless otherwise expressly provided in the Plan, all
designations, determinations, 

                                      -2-
<PAGE>
 
interpretations, and other decisions under or with respect to the Plan or any
Option shall be within the sole discretion of the Committee, may be made at any
time and shall be final, conclusive, and binding upon all Persons, including the
Company, any Subsidiary, any Participant, any holder of any Option and any
shareholder.

SECTION 4.  SHARES AVAILABLE FOR AWARDS.
            --------------------------- 

     (a)  Shares Available. Subject to adjustment as provided in Sections 4(b)
          ----------------                                                      
     and 7(c) and (d) of the Plan:

          (i)  Calculation of Number of Shares Available. The number of Shares
               -----------------------------------------                       
with respect to which Options may be granted under the Plan shall be 75,000. If,
after the effective date of the Plan, any Option is forfeited, or any Option
otherwise terminates or is canceled without the delivery of Shares or of other
consideration, then the Shares covered by such Option shall again be, or shall
become, Shares with respect to which Options may be granted.

          (ii) Sources of Shares Deliverable Under Options. Any Shares delivered
               -------------------------------------------                     
pursuant to an Option may consist, in whole or in part, of authorized and
unissued Shares or, to the extent permissible under applicable law, of Shares
acquired by any Subsidiary or any other Person designated by the Company.

     (b)  Adjustments. In the event that the Committee determines that any
          -----------                                                          
dividend or other distribution (whether in the form of cash, Shares, other
securities, or other property), recapitalization, stock split, reverse stock
split, reorganization, merger, consolidation, split-up, spin-off, combination,
repurchase, or exchange of Shares or other securities of the Company, issuance
of warrants or other rights to purchase Shares or other securities of the
Company, or other similar corporate transaction or event affects the Shares such
that an adjustment is determined by the Committee to be appropriate in order to
prevent dilution or enlargement of the benefits or potential benefits intended
to be made available under the Plan, then the Committee shall, in such manner as
it may deem equitable, adjust any or all of (i) the number and type of Shares
(or other securities or property) with respect to which Options may be granted,
(ii) the number and type of Shares (or other securities or property) subject to
outstanding Options, and (iii) the exercise price with respect to any Option or,
if deemed appropriate, make provision for a cash payment to the holder of an
outstanding Option; provided, that the number of Shares subject to any Option
shall always be a whole number.

SECTION 5.  ELIGIBILITY.
            ----------- 

     Any Employee or Other Person who is not a member of the Committee,
including any officer or employee-director of the Company or any Subsidiary,
shall be eligible to be designated a Participant.

                                      -3-
<PAGE>
 
SECTION 6.  OPTIONS.
            ------- 

     Subject to the requirements of applicable law, the Committee is hereby
authorized to grant to eligible Participants an option to purchase Shares (an
"Option") which shall contain the following terms and conditions and such
additional terms and conditions, which are not inconsistent with the provisions
of the Plan, as the Committee shall determine:

            (i) Exercise Price. The purchase price per Share purchasable under 
                --------------                                                  
an Option shall be such amount, not less than $0.40 per Shares (subject to
adjustment pursuant to Sections 4(b) and 7(c) and (d) of the Plan), as is
determined by the Committee.

           (ii) Time and Method if Exercise. One-third of the Shares covered by
                ---------------------------                          
each Option shall become exercisable for the first time on each of the second,
third and fourth anniversaries of the grant of that Option. To the extent that
any Option has become exercisable, it may be exercised in whole or in part. The
exercise price of any Option can be paid only in cash.

          (iii) Limits on Transfer of Options.
                ----------------------------- 

                (A) Each Option shall be exercisable only by the Participant
during the Participant's lifetime, or, if permissible under applicable law, by
the Participant's guardian or legal representative or by a transferee receiving
such Option pursuant to a qualified domestic relations order (a "QDRO") as
defined in the Code or Title I of the U.S. Employee Retirement Income Security
Act of 1974 ("ERISA"), or the rules thereunder.

                (B) No Option may be assigned, alienated, pledged, attached,
sold or otherwise transferred or encumbered by a Participant otherwise than
pursuant to a QDRO and any such purported assignment, alienation, pledge,
attachment, sale, transfer or encumbrance shall be void and unenforceable
against the Company or any Subsidiary.

           (iv) Expiration of Options.  No Option may be exercised after the 
                ---------------------
eighth anniversary of the date of its grant.

            (v) Rule 16b-3 Six-Month Limitations.  To the extent required in 
                --------------------------------                                
order to comply with Rule 16b-3 only, any equity security offered pursuant to
the Plan must be held for at least six months after the date of grant, and with
respect to any derivative security issued pursuant to the Plan at least six
months must elapse from the date of acquisition of such derivative security to
the date of disposition (other than upon exercise or conversion) of the
derivative security or its underlying equity security after the grant thereof.
Terms used in the preceding sentence shall, for the purposes of such sentence
only, have the meanings, if any, assigned or attributed to them under Rule 16b-
3.

           (vi) Share Certificates. All certificates for Shares delivered under
                ------------------                                          
the Plan pursuant to any Option or the exercise thereof shall be subject to such
stop transfer orders and other restrictions as the Committee may deem advisable
under the Plan or the rules, regulations, and other requirements of the SEC, any
stock exchange upon which such Shares are then listed, and any applicable laws,
and the Committee may cause a legend or legends to be put on any such
certificates to make appropriate reference to such restrictions. Notwithstanding
the foregoing, no action shall be taken by the Committee which would, under the
laws of the State of New York, cause a separate 

                                      -4-
<PAGE>
 
class of securities other than Shares to be created and the Committee shall
consult with appropriate legal counsel in this regard.

         (vii)  Delivery of Shares and Payment by Participant of Consideration.
                --------------------------------------------------------------
No Shares or other securities shall be delivered pursuant to any Option until
payment in full of the exercise price of the Option is received by the Company.

SECTION 7.  AMENDMENT AND TERMINATION.
            ------------------------- 

     Except to the extent prohibited by applicable law and unless otherwise
expressly provided in an Option Document or in the Plan:

     (a)  Amendments to the Plan.  The Committee may amend, alter, suspend,
          ----------------------                                           
discontinue, or terminate the Plan without the consent of any shareholder,
Participant, other holder of an Option, or other Person; provided that any such
amendment, alteration, suspension, discontinuation, or termination that would
impair the rights of any Participant, or any other holder of any Option
theretofore granted, shall not to that extent be effective without the consent
of the affected Participant or holder; and provided further, that
notwithstanding any other provision of the Plan or any Option Document, without
the approval of the shareholders of the Company no such amendment, alteration,
suspension, discontinuation, or termination shall be made that would:

         (i)  increase the total number of Shares available for Awards under the
Plan, except as provided in Section 4 of the Plan; or

         (ii) otherwise cause the Plan to cease to comply with any applicable
law or regulatory requirement, including for these purposes any approval or
other requirement which is a prerequisite for exemptive relief from Section
16(b) of the Exchange Act.

    (b)  Amendments to Options. The Committee may waive any conditions or rights
         ---------------------                                                 
under, amend any terms of, or alter, suspend, discontinue, cancel or terminate,
any Option theretofore granted, prospectively or retroactively, without the
consent of any relevant Participant or holder of an Option provided that,
subject to the Committee's right to adjust Awards pursuant to Section 7(c) and
(d), any such waiver, amendment, alteration, suspension, discontinuance,
cancellation or termination that would impair the rights of any Participant, or
any holder of any Option theretofore granted shall not to that extent be
effective without the consent of the affected Participant or holder.

    (c)  Adjustments of Options Upon Certain Acquisitions. In the event the 
         ------------------------------------------------                   
Company or any Subsidiary shall assume outstanding employee options or the right
or obligation to grant future employee options in connection with the
acquisition of another business or another corporation or business entity, the
Committee may make such adjustments, not inconsistent with the terms of the
Plan, in the terms of Options as it shall deem appropriate in order to achieve
reasonable comparability or other equitable relationship between the assumed
options and the Options as so adjusted.

    (d)  Adjustment of Options Upon the Occurrence of Certain Unusual or
         ---------------------------------------------------------------
Nonrecurring Events. The Committee is hereby authorized to make adjustments in
- -------------------                                             
the terms and conditions of, and the criteria included in, Options in
recognition of unusual or nonrecurring events (including, 

                                      -5-
<PAGE>
 
without limitation, the events described in Section 4(b) hereof) affecting the
Company, any Subsidiary, or the financial statements of the Company or any
Subsidiary, or of changes in applicable laws, regulations, or accounting
principles, whenever the Committee determines that such adjustments are
appropriate in order to prevent dilution or enlargement of the benefits or
potential benefits intended to be made available under the Plan.

SECTION 8.  GENERAL PROVISIONS.
            ------------------ 

    (a)  No Rights to Options. No Employee or any Other Person shall have any
         --------------------                                                   
claim to be granted any Option, and there is no obligation for uniformity of
treatment of Employees or Other Persons or holders of Options. The terms and
conditions of Options need not be the same with respect to each recipient.

    (b)  Withholding. The Company or any Subsidiary is hereby authorized to
         -----------                                                        
withhold from any Option, from any payment due or transfer made under any Option
or under the Plan or from any compensation or other amount owing to a
Participant the amount, in cash, of any applicable withholding taxes in respect
of an Option, its exercise, or any payment or transfer under an Option or under
the Plan and to take such other action as may be necessary in the opinion of the
Company to satisfy all obligations for the payment of such taxes.

    (c)  No Limit on Other Compensation Arrangements. Nothing contained in the
         -------------------------------------------                            
Plan shall prevent the Company or any Subsidiary from adopting or continuing in
effect other compensation arrangements (subject to shareholder approval if such
approval is required), and such arrangements may be either generally applicable
or applicable only in specific cases.

    (d)  No Right to Employment. The grant of an Option shall not be construed
         ----------------------                                               
as giving a Participant the right to be retained in the employ or other service
of the Company or any Subsidiary. Further, the Company or a Subsidiary may at
any time dismiss a Participant from employment or other service, free from any
liability or any claim under the Plan, unless otherwise expressly provided in
the Plan or in any Option Document.

    (e)  Governing Law. The validity, construction, and effect of the Plan and
         -------------                                                         
any rules and regulations relating to the Plan shall be determined in accordance
with the laws of the State of New York. In addition, the Committee may amend the
terms of the Plan and any Options or Option Documents in order to comply with
the laws of the State of New York or the laws of any other applicable
jurisdiction.

    (f)  Severability. If any provision of the Plan or any Option is or becomes
         ------------                                                          
or is deemed to be invalid, illegal, or unenforceable in any jurisdiction or as
to any Person or Option, or would disqualify the Plan or any Option under any
law deemed applicable by the Committee, such provision shall be construed or
deemed amended to conform to applicable laws, or if it cannot be construed or
deemed amended without, in the determination of the Committee, materially
altering the intent of the Plan or the Option, such provision shall be stricken
as to such jurisdiction, Person or Option and the remainder of the Plan and any
such Option shall remain in full force and effect.

                                      -6-
<PAGE>
 
    (g)  Additional Powers.  The Committee may refuse to issue or transfer any
         -----------------                                                    
Shares or other consideration under an Option if, acting in its sole discretion,
it determines that the issuance or transfer of such Shares or such other
consideration might violate any applicable law or regulation or entitle the
Company to recover the same under Section 16(b) of the Exchange Act, and any
payment tendered to the Company by a Participant or other holder in connection
with the exercise of such Option shall be promptly refunded to the relevant
Participant or holder.

    (h)  No Trust or Fund Created. Neither the Plan nor any Option shall create
         ------------------------                                              
or be construed to create a trust of separate fund of any kind or a fiduciary
relationship between the Company or any Subsidiary and a Participant or any
other Person. To the extent that any Person acquires a right to receive payments
from the Company or any Subsidiary pursuant to an Option, such right shall be no
greater than the right of any unsecured general creditor of the Company or any
Subsidiary.

    (i)  No Fractional Shares. No fractional Shares shall be issued or delivered
         --------------------                                                
pursuant to the Plan or any Option, and the Committee shall determine whether
cash, other securities, or other property shall be paid or transferred in lieu
of any fractional Shares or whether such fractional Shares or any rights thereto
shall be canceled, terminated, or otherwise eliminated.

    (j)  Headings. Headings are given to the Sections and subsections of the
         --------                                                             
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or interpretation of
the Plan or any provision thereof.

SECTION 9.  EFFECTIVE DATE OF THE PLAN.
            -------------------------- 

     The Plan shall be effective as of the date of its approval by the
shareholders of the Company.


SECTION 10. TERM OF THE PLAN.
            ---------------- 

     No Option shall be granted under the Plan after the fifth anniversary of
the effective date of the Plan. However, unless otherwise expressly provided in
the Plan or in an applicable Option Document, any Option theretofore granted
may, and the authority of the Committee to amend, alter, adjust, suspend,
discontinue, or terminate any such Option or to waive any conditions or rights
under any such Option, shall extend beyond such date.

     Subscription Price Per Common Share:       Date of Grant:

     Earliest Date Exercisable:                 Number of Common Shares:

                                      -7-
<PAGE>
 
                              SITESPECIFIC, INC.

                 1996 STOCK OPTION PLAN STOCK OPTION AGREEMENT

     THIS AGREEMENT is made on ________________________, 1996 BETWEEN
SiteSpecific, Inc., whose office is at 132 West 21st Street, 12th Floor, New
York, New York 10011 (the "Company"); and _______________________________ (the
"Optionee").

                                    RECITALS

     A.  The Company desires, in connection with the employment or other
engagement of the Optionee and in accordance with the SiteSpecific, Inc. 1996
Stock Option Plan, to provide the Optionee with an opportunity to acquire Common
Shares of the Company on the terms set out in this Agreement and thereby
increase his proprietary interest in the continued progress and success of the
business of the Company.

     B.  The Committee agreed to grant to the Optionee an option to purchase
Common Shares with effect after October 1, 1996, on the terms approved by the
Committee.

     IT IS AGREED as follows:

1.   INTERPRETATION
     --------------

     (1) For purposes of this Agreement, unless otherwise expressly stated, in
addition to terms otherwise defined in this Agreement following terms shall have
the following meanings:

          "Change in Control" means (i) any merger, consolidation or share
     exchange of the Company with another entity under circumstances such that,
     immediately after such transaction, the shareholders of the Company
     immediately before the transaction own less than a majority of the voting
     power of the surviving or acquiring entity or (ii) any sale of all or a
     majority of the value of the property, assets, business, income or revenue
     generating capacity, or goodwill of the Company;

          "Committee" shall mean a committee of the Board of Directors of the
     Company (the "Board") designated by the Board to administer the Plan and
     composed of not less than the minimum number of persons from time to time
     required by Rule 16b-3 or any applicable law, each of whom, to the extent
     necessary to comply with Rule 16b-3 only, is a "disinterested person"
     within the meaning of Rule 16b-3. The Board need not designate a Committee
     and, if the Board shall not designate a Committee, the term "Committee"
     shall mean the Board.

          "Date of Termination" means:
<PAGE>
 
                (a) in the case of Termination upon Disability, 90 days after
          notice of termination is given in accordance with the definition
          "Termination Upon Disability";

                (b) in the case of Termination for Cause, the date specified in
          the notice of termination served on the Optionee by the Company;

                (c)  in the case of Termination without Cause, the date
          specified in the notice of termination served on the Optionee by the
          Company, which date, for purposes of the Plan, shall not be less than
          10 days after the date such notice of termination is given; and

                (d)  in the case of Termination upon Resignation, the date of
          notification by the Optionee of his intention to resign or actual
          resignation;

          "Exchange Act" means the Securities Exchange Act of 1934, as amended;

          "Plan" means the , Inc. 1996 Stock Option Plan;

          "Shares" means the shares of common stock, par value U.S. $0.001 per
     share, of the Company;

          "Termination for Cause" means a termination of the Optionee's
     employment or other engagement by the Company (but without prejudice to any
     other rights of the Company) by reason of one or more of the following:

                (a)  insobriety or use of drugs interfering with the performance
          of the Optionee's duties to the Company;

                (b)  the Optionee's conviction of a felony or any crime
          involving moral turpitude or fraud;

                (c)  any gross negligence or willful misconduct by an Optionee
          resulting in material loss to the Company or damage to the Company's
          reputation;

                (d)  any theft or defalcation by an Optionee from the Company;
          or

                (e)  any willful material breach by an Optionee of the terms of
          his employment or other engagement with the Company;

          "Termination upon Disability" means the termination by the Company of
     the Optionee's employment or other engagement if he is unable to fulfill
     the requirements of his position with the Company for a period of six
     consecutive months by reason of a state of physical and/or mental
     incapacity and within 90 days after written notice has been served upon the
     Optionee notifying him of his failure to fulfill such requirements as
     aforesaid, he shall not have returned to the proper fulfillment of the
     requirements of his position with the Company;

                                      -2-
<PAGE>
 
     Any question as to the existence of any ill-health, accident or other
     disability referred to above upon which the Company and the Optionee cannot
     agree shall be determined by a qualified independent physician selected by
     the Company and reasonably approved by the Optionee; the determination of
     such physician made in writing to the Company and to the Optionee shall be
     final and conclusive for all purposes of this Agreement;

          "Termination upon Resignation" means termination by the Optionee of
     the Optionee's employment or other engagement;

          "Termination without Cause" means any other termination by the Company
     of the Optionee's employment or other engagement (including termination
     upon sale of business), other than Termination for Cause and Termination
     upon Disability;

     (2)  Any reference in this Agreement to any statute includes any amendment,
modification or re-enactment of such statute from time to time in force.

2.   CONFIRMATION OF GRANT OF OPTION
     -------------------------------

     (1)  The Company hereby confirms that the Optionee has been granted,
effective October 1, 1996, subject to the terms of this Agreement and the Plan,
the option (the "Option") to purchase three thousand five hundred (3,500) Shares
of the Company.

     (2)  The number of Shares subject to the Option may be adjusted as provided
in Section 11.

3.   EXERCISE PRICE
     --------------

     Subject to adjustment as provided in Section 11 of this Agreement the
exercise price of the Shares the subject of the Option shall be $1.10.

4.   EXERCISABILITY OF OPTION
     ------------------------

     (1)  Subject to the terms and conditions of this Agreement (including,
without limitation, paragraphs (2) through (6) of this Section), one-third of
the Shares covered by each Option shall become exercisable for the first time on
each of the second, third and fourth anniversaries of the grant of that Option.
To the extent that any Option has become exercisable, it may be exercised in
whole or in part.

     (2)  If the Optionee ceases to be an employee of or to be otherwise engaged
by the Company in circumstances constituting Termination for Cause any portion
of the Option not yet exercised on the Date of Termination shall immediately
lapse.

     (3)  If the Optionee ceases to be an employee of or to be otherwise engaged
by the Company in circumstances constituting Termination without Cause or
Termination upon Disability;

          (a)  any portion of the Option not yet exercisable on the date of
Termination shall not be exercisable unless the Committee, in its sole
discretion, decides to allow exercise during a 

                                      -3-
<PAGE>
 
period to be determined but which shall end no later than three months after the
Date of Termination, at the end of which period such portion shall immediately
lapse; and

          (b)  any portion of the Option which is otherwise exercisable on the
Date of Termination may be exercised at any time within three months of such
date in accordance with this Agreement, at the end of which period such portion
shall immediately lapse.

     (4)  In the event of Termination upon Resignation, any portion of the
Option not yet exercised on the Date of Termination shall immediately lapse.

     (5)  In any event, the Option may not be exercised after the expiration of
the term provided in Section 5.

5.   TERM OF OPTION
     --------------

     The term of the Option shall be a period of eight years after October 1,
1996, subject to earlier termination or cancellation as provided in this
Agreement.

6.   METHOD OF EXERCISE OF OPTION
     ----------------------------

     (1)  Each Option shall be exercisable only during the Optionee's lifetime
(i) by the Optionee, (ii) if permissible under applicable law, by the Optionee's
guardian or legal representative or (iii) by a transferee receiving such Option
pursuant to a qualified domestic relations order (a "QDRO") as defined in the
Code or Title I of the U.S. Employee Retirement Income Security Act of 1974
("ERISA"), or the rules thereunder (but by no other person) as to all or (at the
Optionee's election) part of the Shares as to which the Option is then
exercisable under Section 4 by giving written notice of exercise to the Company
at its registered office, attention: the Secretary, with a copy to the Chief
Financial Officer of the Company, specifying the number of Shares for which the
Option is exercised and accompanied by payment in the amount required to pay in
full the purchase price for such Shares (as determined pursuant to Section 3)
and any applicable withholding or other taxes pursuant to paragraph (5) of this
Section.

     (2)  The failure to exercise the Option, in whole or in part, as to any
exercisable rights shall not constitute a waiver of such rights.

     (3)  The purchase price for Shares shall be paid in cash or by certified or
official bank check.

     (4)  Upon receipt of the purchase price for the Shares to be purchased, and
upon receipt of any applicable withholding or other taxes pursuant to paragraph
(5) of this Section, the Company shall deliver a certificate for such Shares to
the Optionee or to the Optionee's guardian or legal representative or to a
transferee receiving such Option pursuant to a QDRO, at the Company's principal
business office and instruct the Company's transfer agent to make an appropriate
entry on the books of such transfer agent.

     (5)  The Optionee acknowledges that the difference between the exercise
price of the Shares purchased under the Option and the fair market value of the
Shares on the date of exercise of 

                                      -4-
<PAGE>
 
the Option may be deemed to constitute compensation to the Optionee subject to
withholding of tax. If the Company is required to withhold on account of any
present or future tax imposed as a result of such exercise, the Company shall
advise the Optionee of the amount of such withholding obligation. Prior to
issuance of a certificate for the Shares purchased upon such exercise, the
Optionee shall deliver cash or a certified or official bank check to the order
of the Company in payment of such withholding obligation.

7.   LIMITS ON TRANSFER OF OPTION
     ----------------------------

     No Option may be assigned, alienated, pledged, attached, sold or otherwise
transferred or encumbered by a Participant otherwise than pursuant to a QDRO and
any such purported assignment, alienation, pledge, attachment, sale, transfer or
encumbrance shall be void and unenforceable against the Company or any
Subsidiary.

8.   NO RIGHTS PRIOR TO ISSUANCE OF SHARES
     -------------------------------------

     Without prejudice to any adjustment made pursuant to Section 11, the holder
of the Option shall not have any rights to dividends nor any other rights of a
shareholder with respect to the Shares covered by the Option until the Shares
have been issued (as evidenced by the appropriate entry on the books of the
transfer agent of the Company and a share certificate in respect of such Shares)
following exercise of the Option prior to its termination.

9.   RESTRICTIONS ON EXERCISE AND ON COMMON STOCK
     --------------------------------------------

     (1)  The Shares issued upon exercise of the Option shall be issued only to
Optionee or a person permitted to exercise the Option pursuant to Section 6.

     (2)  The Shares covered by the Option are not registered under the US
Securities Act of 1933, as amended (the "Securities Act"), and, if required upon
the request of the Company's legal counsel, the Optionee will provide a
representation as to investment intent with respect to such Shares prior to
issuance hereunder.

     (3)  Unless the Shares issued upon the exercise of this Option shall be
registered under the Securities Act, the certificate for the Shares shall bear
the following legend if required by the Company's legal counsel:

          THE SECURITIES REPRESENTED BY THIS CERTIFICATE (THE "SECURITIES") HAVE
          NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
          "ACT"), OR ANY STATE SECURITIES LAWS. THE SECURITIES MAY NOT BE
          PUBLICLY OFFERED FOR SALE, SOLD OR DELIVERED EXCEPT AS PERMITTED UNDER
          THE ACT AND APPLICABLE STATE SECURITIES LAWS PURSUANT TO REGISTRATION
          OR EXEMPTION THEREFROM AND THE SECURITIES WILL NOT BE TRANSFERRED UPON
          THE RECORDS OF THE COMPANY IN THE ABSENCE OF AN OPINION OF THE
          COMPANY'S LEGAL COUNSEL THAT SUCH SALE OR DELIVERY IS PERMITTED UNDER
          THE ACT AND SUCH SECURITIES LAWS.

                                      -5-
<PAGE>
 
     (4)  In the event a registration statement covering the sale of Shares of
the Company is filed under the Securities Act, the Company shall have the right
to require the Optionee to delay any exercise of the Option or any sale of
Shares acquired upon exercise of this Option for a period of up to ninety days
after the effective date of such registration statement if the underwriter of
the Company's offering determines that any such exercise or sale by the Optionee
might have an adverse effect on the marketing of such offering. If the term of
this Option would expire during the period in which the Optionee's rights to
exercise the Option are suspended hereunder, the term of this Option shall be
extended by a period equal to the number of days that the Optionee's exercise
rights were suspended and shall be subject to earlier termination or
cancellation as provided in this Agreement. Nothing herein shall be interpreted
to grant any registration rights to the Optionee.

10.  NO RIGHT TO EMPLOYMENT
     ----------------------

     (1)  This Agreement shall not be construed as giving the Optionee the right
to be employed or otherwise retained by the Company.

     (2)  This Agreement shall not affect the right of the Company to terminate
its relationship with the Optionee at any time. Subject to the rights and
entitlements of the Optionee in respect of the Option provided by the Plan and
this Agreement, such termination shall be free from any liability or claim in
respect of the Option under the Plan or this Agreement.

     (3)  The Optionee shall have no rights in any Shares except to the extent
the Option is exercised prior to termination of the Option. Termination of the
Optionee's role as employee or other arrangement shall not give rise to any
claim for damages by the Optionee under this Agreement, except to the extent
that the Company fails to fulfil the rights and entitlements of the Optionee
under the Plan and this Agreement, and shall be without prejudice to any rights
or remedies the Company may have against the Optionee.

11.  ADJUSTMENT
     ----------

     (1)  If the Company shall assume outstanding employee awards or the right
or obligation to make future employee awards in connection with the acquisition
of another business or another corporation or business entity, the Committee may
make such adjustments, not inconsistent with the terms of the Plan, in the terms
of the Option as it shall deem appropriate in order to achieve reasonable
comparability or other equitable relationship between the assumed awards and the
Option as so adjusted.

     (2)  The Committee may make adjustments in the terms and conditions of, and
the criteria included in, the Option in recognition of unusual or nonrecurring
events affecting the Company, any Subsidiary, or the financial statements of the
Company or any Subsidiary that are not described in paragraph (3) of this
Section, or of changes in applicable laws, regulations, or accounting
principles, whenever the Committee determines that such adjustments are
appropriate in order to prevent dilution or enlargement of the benefits or
potential benefits intended to be made available under the Option.

                                      -6-
<PAGE>
 
     (3)  In the event that the Committee determines that any dividend or other
distribution (whether in the form of cash, Shares, other securities, or other
property), recapitalization, stock, split, reverse stock, split, reorganization,
merger, consolidation, split-up, spin-off, combination, repurchase, or exchange
of Shares or other securities of the Company, issuance of warrants or other
rights to purchase Shares or other securities of the Company, or other similar
corporate transaction or event affects the Shares such that an adjustment is
determined by the Committee necessary in order to prevent dilution or engagement
of the benefits or potential benefits intended to be made available under the
Plan, then the Committee shall in such manner as it deems equitable make
appropriate adjustments in any or all of (i) the number and type of Shares
subject to the Option and (ii) the grant or exercise price with respect to the
Option or, if appropriate, make provision for a cash payment to the Optionee;
provided, that the number of Shares subject to the Option shall always be a
whole number.

12.  CHANGE IN CONTROL
     -----------------

     In the event of the occurrence of any Change in Control:

        (a)  one-half of any portion of the Option not yet exercisable shall
immediately become exercisable upon such occurrence and the remaining one-half
of such portion of the Option shall be exercisable in accordance with this
Agreement; and

        (b)  any portion of the Option which is otherwise exercisable on the
date of such occurrence may continue to be exercisable in accordance with this
Agreement.

13.  AMENDMENTS
     ----------

     (1)  Except to the extent prohibited by applicable law, the Board of
Directors of the Company may amend, alter, suspend, discontinue, or terminate
the Plan without the consent of any shareholder, the Optionee, other holder of
the Option, or other Person; provided that any such amendment, alteration,
suspension, discontinuation or termination that would impair the rights of the
Optionee, or any other holder of the Option, shall not to that extent be
effective without the consent of the Optionee, holder and provided further, that
notwithstanding any other provision of the Plan or this Agreement, without the
approval of the shareholders of the Company no such amendment, alteration,
suspension, discontinuation or termination shall be made that would:

          (a)  increase the total number of Shares available for Awards (as
defined in the Plan), except as provided in Section 4 of the Plan; or

          (b)  otherwise cause the Plan to cease to comply with any applicable
law or regulatory requirement, including for these purposes any approval or
other requirement which is a prerequisite for exemptive relief from Section
16(b) of the Exchange Act.

     (2)  Except to the extent prohibited by applicable law, the Committee may
waive any conditions or rights under, amend any terms of, or alter, suspend,
discontinue, cancel or terminate the Option prospectively or retroactively,
without the consent of the Optionee or any other holder of the Option; provided
that, subject to the Committee's rights of adjustment under Section 11 of this
Agreement, any such waiver, amendment, alteration, suspension, discontinuance,
cancellation or 

                                      -7-
<PAGE>
 
termination that would impair the rights of the Optionee, or any other holder of
the Option shall not to that extent be effective without the consent of the
Optionee or holder.

     (3)  The Committee may at any time amend the terms of the Plan, the Option
and/or these conditions in order to prevent such terms from being illegal under
the laws of the State of New York or the laws of any other applicable
jurisdiction; provided that in making such amendment, the Company shall
endeavor, so far as is reasonably possible, to make such amendment in a way that
avoids the dilution of the benefits of the Optionee, or otherwise impairs the
rights of the Optionee, under these conditions or the Plan and, if such benefits
will be diluted or such rights impaired, the Company shall, so far as is
reasonably possible, endeavor to provide, in whatever way it reasonably can,
such benefits and/or rights in an alternative, comparable form that is legal
under the laws of the State of New York and the laws of any other applicable
jurisdiction.

14.  NOTICES
     -------

     (1)  Each notice relating to this Agreement shall be in writing and
delivered in person or by certified or registered mail to the proper address.

     (2)  Each notice to the Company shall be addressed to it at its registered
office, attention: the Secretary, with a copy to the Chief Financial Officer of
the Company. Each notice to the Optionee (or other person or persons then
entitled to exercise the Option) shall be addressed to Optionee (or such other
person or persons) at the Optionee's most recent address on the books of the
Company. Anyone to whom a notice may be given under these conditions may
designate a new address by notice to that effect.

     (3)  Each notice shall be deemed to have been given on the day it is
received.

15.  BENEFITS OF AGREEMENT
     ---------------------

     (1)  This Agreement shall inure to the benefit of the Optionee and the
Optionee's personal representative or heirs at law in respect of the Option as
granted hereunder.

     (2)  In the event of any conflict between the provisions of the Plan and
this Agreement, the provisions of the Plan shall prevail.

16.  GENERAL
     -------

     This Agreement may be executed in any number of counterparts, all of which,
taken together, shall constitute one and the same agreement, and any party may
enter into this Agreement by executing a counterpart.

17.  INTERPRETATION AND CONSTRUCTION
     -------------------------------

     The good faith interpretation and construction by the Board of Directors or
by the Committee of any provision of these conditions shall be final and
conclusive and binding on the parties hereto.

                                      -8-
<PAGE>
 
18.  GOVERNING LAW
     -------------

     These conditions shall be construed in accordance with and governed by the
laws of the State of New York.

     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
hereof.



                                    SITESPECIFIC, INC.



                                    By: __________________________________
                                        Name:
                                        Title:



                                    ______________________________________
                                    Optionee

                                      -9-

<PAGE>
 
                                                                     EXHIBIT 5.1
                                                                     -----------

                               December 18, 1998

USWeb Corporation
2880 Lakeside Drive, Suite 300
Santa Clara, CA  95054

     RE:  REGISTRATION STATEMENT ON FORM S-8
          ----------------------------------

Ladies and Gentlemen:

We have examined the Registration Statement on Form S-8 to be filed by you with
the Securities and Exchange Commission on or about December 17, 1998, in
connection with the registration under the Securities Act of 1933, as amended,
of (i) 231,824 shares of Common Stock to be issued under the CKS Group, Inc.
1995 Series B Common Stock Plan, (ii) 3,199,976 shares of your Common Stock to
be issued under the CKS Group, Inc. 1995 Stock Plan, (iii) 112,500 shares of
your Common Stock to be issued under the CKS Group, Inc. 1995 Director Option
Plan, (iv) 1,219,774 shares of your Common Stock to be issued under the CKS
Group, Inc. 1996 Supplemental Stock Plan, (v) 400,813 shares of your Common
Stock to be issued under the CKS Group, Inc. 1997 Employee Stock Purchase Plan,
(vi) 1,827 shares of your Common Stock to be issued under SiteSpecific, Inc.
1996 Stock Option Plan, (vii) 1,200,000 shares of your Common Stock to be issued
under the Shaw Agreement, (viii) 59,003 shares of your Common Stock to be issued
under the Ikonic Plan, and (ix) 424,031 shares of your Common Stock to be issued
under the Gray Peak Plan (collectively, the "Shares") (collectively, the
"Plans").

     As your legal counsel, we have examined the proceedings taken and are
familiar with the proceedings proposed to be taken by you in connection with the
sale and issuance of the Shares.  It is our opinion that the Shares, when issued
and sold in the manner referred to in the Plans, and pursuant to the agreements
which accompany the Plans, will be legally and validly issued, fully paid and
nonassessable.

     We consent to the use of this opinion as an exhibit to said Registration
Statement and further consent to the use of our name wherever appearing in said
Registration Statement and any amendments thereto.

                              Sincerely,

                              WILSON SONSINI GOODRICH & ROSATI
                              Professional Corporation



                              /s/  WILSON SONSINI GOODRICH & ROSATI, P.C.


<PAGE>
 
                                                            EXHIBIT 23.1



                      CONSENT OF INDEPENDENT ACCOUNTANTS

    We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated January 20, 1998, except as to Note
12 which is as of April 6, 1998, which appears on page 36 of USWeb Corporation's
Annual Report on form 10-K/A for the year ended December 31, 1997.


/s/ PricewaterhouseCoopers LLP


San Jose, California
December 17, 1998



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