ELECTRONIC HAIR STYLING INC
S-1/A, 1996-05-20
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>
   
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 20, 1996
    
 
                                                       REGISTRATION NO. 333-2722
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 2
                                       TO
                                    FORM S-1
    
 
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                         ELECTRONIC HAIR STYLING, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          2844                  68-0301547
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
              of                 Classification Code Number)     Identification
incorporation or organization)                                        No.)
</TABLE>
 
                    ONE LOVELL AVENUE, MILL VALLEY, CA 94941
                                 (415) 380-8200
         (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)
 
                                  DON G. HOFF
                         ELECTRONIC HAIR STYLING, INC.
                               ONE LOVELL AVENUE
                             MILL VALLEY, CA 94941
                                 (415) 380-8200
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                       <C>
        GERALD A. EPPNER, ESQ.                    JOEL I. PAPERNIK, ESQ.
          BATTLE FOWLER LLP                        SQUADRON, ELLENOFF,
          Park Avenue Tower                      PLESENT & SHEINFELD, LLP
         75 East 55th Street                         551 Fifth Avenue
       New York, New York 10022                  New York, New York 10176
            (212) 856-7000                            (212) 661-6500
</TABLE>
 
                            ------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  AS SOON AS PRACTICABLE AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.
                            ------------------------
 
    THE  REGISTRANT HEREBY  AMENDS THIS REGISTRATION  STATEMENT ON  SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT  SHALL THEREAFTER BECOME EFFECTIVE IN  ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL  BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
<PAGE>
Information   contained  herein  is  subject   to  completion  or  amendment.  A
Registration Statement  relating to  these securities  has been  filed with  the
Securities  and Exchange  Commission. These securities  may not be  sold nor may
offers to buy be accepted prior  to the time the Registration Statement  becomes
effective.  This  Prospectus  shall  not  constitute an  offer  to  sell  or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in  any State in which such offer,  solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
<PAGE>
   
                   SUBJECT TO COMPLETION, DATED MAY 20, 1996
    
                                2,600,000 SHARES
 
                                     [LOGO]
 
                         ELECTRONIC HAIR STYLING, INC.
 
                                  COMMON STOCK
 
    All of the 2,600,000 shares of Common Stock offered hereby are being offered
by Electronic Hair Styling, Inc. (the "Company").
 
    Prior to this Offering, there has been no public market for the Common Stock
of the Company. It is currently anticipated that the initial offering price will
be between $8.00 and  $10.00 per share. See  "Underwriting" for a discussion  of
the  factors to be  considered in determining the  initial offering price. After
the Offering, the Company's current directors, executive officers and  principal
stockholders  will own approximately  55.3% of the  outstanding shares of voting
stock of, and will continue to control,  the Company. The Common Stock has  been
approved for quotation on the Nasdaq National Market under the symbol "EHST."
 
    FOR  A DISCUSSION OF  CERTAIN MATERIAL FACTORS THAT  SHOULD BE CONSIDERED IN
CONNECTION WITH AN INVESTMENT IN THE COMMON STOCK, SEE "RISK FACTORS" COMMENCING
ON PAGE 6 AND "DILUTION" COMMENCING ON PAGE 14.
                             ---------------------
 
THESE SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES  AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
  AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
     ACCURACY  OR ADEQUACY OF  THIS PROSPECTUS. ANY   REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<S>                                 <C>              <C>              <C>
                                                      UNDERWRITING
                                       PRICE TO       DISCOUNTS AND     PROCEEDS TO
                                        PUBLIC       COMMISSIONS (1)    COMPANY (2)
Per Share.........................         $                $                $
Total (3).........................         $                $                $
</TABLE>
 
(1) Excludes five-year warrants to purchase a  number of shares of Common  Stock
    equal  to 7% of the  number of shares of Common  Stock purchased and sold by
    the Underwriters (including over-allotments, if  any), at an exercise  price
    equal  to 120% of  the initial public  offering price. The  Company has also
    agreed to indemnify the Underwriters against certain liabilities,  including
    certain  liabilities  under  the Securities  Act  of 1933,  as  amended. See
    "Underwriting"  for  a  description  of  the  foregoing  and  certain  other
    arrangements between the Company and the Underwriters.
 
(2) Before  deducting offering expenses estimated to be approximately $        ,
    payable by the Company.
 
(3) The Company has granted to the  Underwriters a 30-day option to purchase  up
    to   390,000   additional   shares   of  Common   Stock   solely   to  cover
    over-allotments, if any,  on the  same terms  and conditions  as the  shares
    offered  hereby. If  such option  is exercised in  full, the  total Price to
    Public, Underwriting Discounts and Commissions and Proceeds to Company  will
    be $        , $        and $        , respectively. See "Underwriting."
                            ------------------------
 
    The  shares of  Common Stock are  offered by the  several Underwriters named
herein, subject to receipt and acceptance by them and subject to their right  to
reject  any order  in whole  or in part.  It is  expected that  delivery of such
shares will be  made at the  offices of Rodman  & Renshaw, Inc.,  New York,  New
York, on or about            , 1996.
                            ------------------------
 
RODMAN & RENSHAW, INC.                                SANDS BROTHERS & CO., LTD.
 
               The date of this Prospectus is            , 1996.
<PAGE>
        [OUTSIDE RIGHT SIDE OF GATEFOLD WITH FIRST FULL PAGE OF ARTWORK]
 
    THIS  IS A RENDERING OF AN ELECTRONIC HAIR STYLING DEVICE THAT WOULD UTILIZE
THE COMPANY'S  LICENSED TECHNOLOGY.  THE RENDERING  IS A  CONCEPTUAL MODEL  THAT
REFLECTS MANAGEMENT'S CURRENT DEVELOPMENT AND ENGINEERING DESIGN OBJECTIVES. THE
COMPANY  IS ENGAGED IN EARLY STAGE  RESEARCH AND DEVELOPMENT ACTIVITIES RELATING
TO THE  REACTION OF  HAIR  SAMPLES TO  ITS TECHNOLOGY  AND  DOES NOT  EXPECT  TO
INTRODUCE  ITS FIRST PROTOTYPE BEFORE  THE SECOND HALF OF  1998 AT THE EARLIEST.
ACTUAL PRODUCTS,  IF SUCCESSFULLY  DEVELOPED,  COULD DIFFER  SUBSTANTIALLY  FROM
THOSE  CURRENTLY ENVISIONED BY  THE COMPANY AND  NO ASSURANCE CAN  BE GIVEN THAT
APPLICATION OF THE TECHNOLOGY WILL  RESULT IN ANY COMMERCIALLY VIABLE  PRODUCTS.
RISKS ASSOCIATED WITH THE DEVELOPMENT OF THE TECHNOLOGY AND PRODUCTS BASED ON IT
ARE  DISCUSSED  UNDER  THE  CAPTION  "RISK  FACTORS  --  RISKS  ASSOCIATED  WITH
ELECTRONIC CHEMISTRY-TM- PRODUCT DEVELOPMENT."
 
    The  Company  intends  to  furnish  its  stockholders  with  annual  reports
containing  financial  statements audited  by  independent accountants  and with
quarterly reports containing unaudited summary financial information for each of
the first three quarters of each fiscal year.
 
    IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR  EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK AT
A  LEVEL  ABOVE THAT  WHICH MIGHT  OTHERWISE  PREVAIL IN  THE OPEN  MARKET. SUCH
TRANSACTIONS  MAY  BE   EFFECTED  ON   THE  NASDAQ  NATIONAL   MARKET,  IN   THE
OVER-THE-COUNTER  MARKET OR  OTHERWISE. SUCH  STABILIZING, IF  COMMENCED, MAY BE
DISCONTINUED AT ANY TIME.
 
    PERMASOFT-REGISTERED   TRADEMARK-,   SALON   STYLE-REGISTERED    TRADEMARK-,
STYLE-REGISTERED  TRADEMARK-, PATIVA-TM-, NUCLEIC A-REGISTERED TRADEMARK-, APPLE
PECTIN-REGISTERED TRADEMARK-  AND  VITA/E-REGISTERED TRADEMARK-  ARE  REGISTERED
TRADEMARKS OF THE COMPANY.
<PAGE>
   
                 [INSIDE LEFT SIDE OF GATEFOLD (REVERSE SIDE OF
   PRIOR PAGE) WITH 2ND PAGE OF ARTWORK; FOUR PICTURES OF MODELS WITH SHAMPOO
                                    BOTTLES]
    
 
   
The  Company's brands, well known for quality,  are used and sold by salons, and
are purchased by consumers from over 60,000 retain outlets in North America.
    
<PAGE>
   
   [INSIDE RIGHT SIDE OF GATEFOLD (REVERSE SIDE OF PROSPECTUS COVER PAGE AND
  OPPOSITE PROSPECTUS SUMMARY PAGE) WITH 3RD PAGE OF ARTWORK; FOUR PICTURES OF
                          MODELS WITH SHAMPOO BOTTLES]
    
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE MORE
DETAILED INFORMATION  AND  FINANCIAL  STATEMENTS  AND  NOTES  THERETO  APPEARING
ELSEWHERE IN THIS PROSPECTUS. ALL INFORMATION IN THIS PROSPECTUS GIVES EFFECT TO
THE  MERGER, EFFECTIVE ON  MARCH 18, 1996,  OF ELECTRONIC HAIR  STYLING, INC., A
WASHINGTON CORPORATION ("OLD EHS"), WITH  AND INTO ITS WHOLLY-OWNED  SUBSIDIARY,
ELECTRONIC  HAIR STYLING, INC., A DELAWARE  CORPORATION (THE "COMPANY"), AND THE
ISSUANCE OF .660  SHARES OF COMMON  STOCK OF  THE COMPANY IN  EXCHANGE FOR  EACH
ISSUED  AND OUTSTANDING SHARE OF COMMON STOCK  OF OLD EHS. THE TERM "COMPANY" AS
USED IN THIS PROSPECTUS  INCLUDES THE COMPANY, ITS  PREDECESSORS AND ITS  LAMAUR
AND  EHS LABORATORIES DIVISIONS ("LAMAUR" AND "EHS LABORATORIES," RESPECTIVELY).
UNLESS OTHERWISE INDICATED, ALL SHARE,  PER SHARE AND FINANCIAL INFORMATION  SET
FORTH  HEREIN ASSUMES AN INITIAL  PUBLIC OFFERING PRICE OF  $9.00 PER SHARE, THE
MIDPOINT OF  THE RANGE  SET FORTH  ON THE  COVER PAGE  OF THIS  PROSPECTUS,  AND
ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT OPTION.
 
                                  THE COMPANY
 
    The  Company develops,  formulates, manufactures  and markets  personal hair
care products, consisting of shampoos, conditioners, hair sprays, permanent wave
products and other styling aids, for both the consumer and professional markets.
These products are distributed through its recently-acquired Lamaur division  to
consumer  retail outlets, professional salons and specialty shops. The Company's
brand names include PERMASOFT-REGISTERED TRADEMARK-, SALON
STYLE-REGISTERED TRADEMARK-,  STYLE-REGISTERED TRADEMARK-,  PATIVA-TM-,  NUCLEIC
A-REGISTERED TRADEMARK-, APPLE PECTIN-REGISTERED TRADEMARK- and
VITA/E-REGISTERED  TRADEMARK-. The Company also  contract manufactures a variety
of household cleaning  and hair  care aerosol  sprays and  liquid products.  The
Company  believes its Lamaur division was among the ten largest manufacturers in
the United States in  1995 (based on domestic  revenues) in three categories  of
hair care products -- shampoos, conditioners and styling aids. The Company's EHS
Laboratories division is engaged in the early stages of research and development
with  respect  to  a new  hair  styling  concept. Based  on  patented technology
licensed by the Company  from an affiliate, the  product is intended to  combine
electronics  and chemicals to  style, color and  condition hair quickly, without
the damaging  side  effects  often experienced  with  most  chemical-based  hair
styling  products. The Company had pro  forma total net sales, substantially all
in the United States, from its  Lamaur division of approximately $117.8  million
in the year ended December 31, 1995.
 
    The  Company's  objective is  to become  a  leading worldwide  developer and
marketer of advanced  hair care products  through a strategy  that combines  the
stability  provided by Lamaur's  established hair care  products business, which
the Company intends  to return  to profitability, and  the growth  opportunities
available  through acquisitions, strategic relationships  and the development of
EHS Laboratories'  technology.  To  implement this  strategy,  the  Company  has
installed  a  new  senior management  team  with significant  experience  in the
personal care  products  industry.  Key features  of  the  Company's  turnaround
strategy  include emphasizing marketing and  sales efforts while maintaining the
Company's strong  production  base and  research  capabilities, in  addition  to
refining  the cost-cutting program  introduced by prior  management. The Company
plans to increase its market share by expanding its national marketing  program,
broadening  its  base  of  exclusive distributors  for  its  PATIVA-TM-  line of
products and increasing sales to Mexico, Canada and other international markets.
Since  January  1,   1996,  the  Company   has  obtained  significant   contract
manufacturing  orders  from new  customers,  with deliveries  commencing  in the
second quarter, and intends  to continue to increase  the level of its  contract
manufacturing  activities by obtaining additional  orders from both existing and
new customers. In  addition, the  Company intends to  explore opportunities  for
acquisitions  or strategic relationships  that may enable it  to expand its hair
care products line or diversify its business into other segments of the personal
care market. The  Company believes  that these  initiatives, all  of which  will
require  significant  financial resources,  will enable  the Company  to respond
effectively to  the  competitive  factors  it  faces,  which  presently  include
primarily  the  need  to introduce  and  promote  (i) high-end  products  in the
professional market, (ii)  higher-quality, professional-type  products and  more
natural  products in  the retail  market, and  (iii) line  extensions of styling
aids.
 
    In November 1995, the Company acquired Lamaur (previously PCD, the  Personal
Care   Division  of  DowBrands  L.P.)  for  an  aggregate  acquisition  cost  of
approximately $30.2 million. The assets and operations of Lamaur were  purchased
from  DowBrands  Inc. ("Dow"),  an affiliate  of The  Dow Chemical  Company, and
include a modern, automated  438,000 square foot administrative,  manufacturing,
warehousing  and  laboratory facility  located on  25  acres in  the Minneapolis
metropolitan area. As part  of the acquisition purchase  price, Dow received  an
equity  interest in  the Company (17.3%  after giving effect  to this Offering).
Lamaur has been a  leading domestic producer  and marketer of  a broad range  of
hair  care products  for over  60 years  and was  an independent publicly-traded
company, listed on the New York Stock Exchange, until its acquisition by Dow  in
1987.
 
                                       3
<PAGE>
    Worldwide   retail  sales  of  hair   care  products  (excluding  hair  care
appliances) in 1994  were approximately  $25.0 billion,  of which  approximately
$4.5  billion represented sales in North America.  It is estimated that by 2000,
worldwide retail  sales of  hair care  products will  reach approximately  $32.8
billion, with approximately $5.6 billion attributable to sales in North America.
The  Company  believes  that  the  absence  of  any  fundamental  change  in the
technology underlying hair care products for several decades, combined with  the
substantial  global market for  hair care products,  presents an opportunity for
new technologically oriented products.
 
    The Company is engaged  in early stage  research and development  activities
related  to hair  styling applications  of its  licensed proprietary technology,
ELECTRONIC CHEMISTRY-TM-. The technology is based on the belief that  structural
and  cosmetic changes  in hair  can be  achieved by  applying an electromagnetic
signal, accompanied by  the application of  chemicals and/or mechanical  stress.
The Company's objective is to develop products that will apply the technology to
electronically  style, color and condition hair quickly and without the damaging
side effects  often experienced  with the  harsh chemicals  and heat  treatments
associated  with  most traditional  hair  care products.  Substantial additional
steps will need to  be taken before the  Company can commercially introduce  any
ELECTRONIC CHEMISTRY-TM- products. It does not expect to introduce any prototype
product  before the second half of 1998 at the earliest. See "Business--Research
and Development--EHS Laboratories' Technology."
 
    The Company's principal executive offices are located at One Lovell  Avenue,
Mill  Valley, California 94941.  The telephone number at  that location is (415)
380-8200, and the fax number at that location
is (415) 380-8170. The  Company is a Delaware  corporation and the successor  by
merger to Old EHS.
 
                                  THE OFFERING
 
<TABLE>
<S>                                                  <C>
Common Stock Offered by the Company................  2,600,000 shares
Common Stock to be Outstanding after the
Offering...........................................  5,560,495 shares (1)
Use of Proceeds....................................  To  initially repay  approximately $8.0
                                                     million principal  amount of  revolving
                                                     credit    indebtedness    incurred   in
                                                     connection  with   the  November   1995
                                                     acquisition  of Lamaur  and for working
                                                     capital  and  general  corporate   pur-
                                                     poses.
Risk Factors and Dilution..........................  Prospective  investors should carefully
                                                     consider the  matters set  forth  under
                                                     the   captions   "Risk   Factors"   and
                                                     "Dilution." An investment in the shares
                                                     of Common Stock offered hereby involves
                                                     a high degree of risk and immediate and
                                                     substantial dilution.
Nasdaq National Market Symbol......................  "EHST"
</TABLE>
 
------------------------
 
(1) Excludes 2,899,085 shares, consisting of (i) 660,000 shares of Common  Stock
    reserved  for issuance upon conversion of the Company's Series A Convertible
    Preferred Stock held by  Dow, which must be  converted into Common Stock  if
    the  market price of the Common Stock  equals or exceeds $21.21 for a period
    of 30  consecutive  business  days,  (ii) 503,910  shares  of  Common  Stock
    reserved  for issuance upon  conversion of the  Company's Series B Preferred
    Stock that will be issued upon the conversion of the Dow Convertible Note in
    connection with the consummation of this Offering, (iii) 1,400,925 shares of
    Common  Stock  reserved  for  future  issuance  under  the  Company's  stock
    incentive  plans, (iv) 152,250 shares of  Common Stock reserved for issuance
    upon exercise  of outstanding  warrants, and  (v) 182,000  shares of  Common
    Stock  reserved  for  issuance  upon  exercise  of  warrants  issued  to the
    Representatives of the Underwriters. See "Underwriting."
 
                                       4
<PAGE>
                               SUMMARY FINANCIAL DATA
                        (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
    Set forth  below  are  (i)  selected financial  data  with  respect  to  the
statements  of  operations of  the Company  for  the period  from April  1, 1993
(Inception) to December 31, 1993, for the twelve months ended December 31, 1994,
and 1995,  and for  the three  months ended  March 31,  1995 and  1996, and  the
balance  sheets of the  Company at December  31, 1995, and  March 31, 1996, (ii)
selected financial data  with respect to  the unaudited pro  forma statement  of
operations  for  the Company  for  the twelve  months  ended December  31, 1995,
presenting the  combined  results  of  operations  of  the  Company  as  if  the
acquisition  of Lamaur was effective  as of January 1,  1995, and (iii) selected
financial  data  with  respect  to  the  statements  of  operations  for  Lamaur
(previously  PCD, the Personal Care Division  of DowBrands L.P., an affiliate of
Dow) for each of the four years ended December 31, 1994, and for the period from
January 1, 1995 to November 30, 1995 (the effective date of the acquisition  for
financial  reporting purposes), and the balance sheets of Lamaur at December 31,
1991, 1992, 1993 and 1994.
 
FINANCIAL DATA OF THE COMPANY
<TABLE>
<CAPTION>
                                                               HISTORICAL                                             THREE
                                               -------------------------------------------                           MONTHS
                                                                     YEAR ENDED DECEMBER                              ENDED
                                                  APRIL 1, 1993              31,                  PRO FORMA         MARCH 31,
                                                 (INCEPTION) TO     ----------------------        YEAR ENDED        ---------
                                                DECEMBER 31, 1993     1994      1995 (1)    DECEMBER 31, 1995 (2)     1995
                                               -------------------  ---------  -----------  ----------------------  ---------
<S>                                            <C>                  <C>        <C>          <C>                     <C>
SELECTED STATEMENTS OF OPERATIONS DATA:
  Total net sales............................       $      --       $      --   $   8,070         $  117,766        $      --
  Gross margin...............................              --              --       2,414             46,371               --
  Operating loss.............................          (1,565)           (557)     (1,082)            (9,759)(3)          (93)
  Interest expense...........................             (40)            (59)       (300)            (1,554)             (18)
  Net loss...................................       $  (1,605)      $    (616)  $  (1,382)        $  (11,212)(3)    $    (111)
                                                      -------       ---------  -----------        ----------        ---------
                                                      -------       ---------  -----------        ----------        ---------
  Net loss per share.........................       $    (.43)      $    (.15)  $    (.33)        $    (2.71)       $    (.03)
                                                      -------       ---------  -----------        ----------        ---------
                                                      -------       ---------  -----------        ----------        ---------
  Weighted average shares outstanding........           3,701           4,130       4,130              4,130            4,130
SUPPLEMENTAL PRO FORMA DATA (4):
  Net loss...................................                                                     $  (10,432)
                                                                                                  ----------
                                                                                                  ----------
  Net loss per share.........................                                                     $    (2.05)
                                                                                                  ----------
                                                                                                  ----------
  Weighted average shares outstanding........                                                          5,086
 
<CAPTION>
                                                 1996
                                               ---------
<S>                                            <C>
SELECTED STATEMENTS OF OPERATIONS DATA:
  Total net sales............................  $  28,480
  Gross margin...............................     10,526
  Operating loss.............................       (317)
  Interest expense...........................       (414)
  Net loss...................................  $    (723)
                                               ---------
                                               ---------
  Net loss per share.........................  $    (.18)
                                               ---------
                                               ---------
  Weighted average shares outstanding........      4,130
SUPPLEMENTAL PRO FORMA DATA (4):
  Net loss...................................
  Net loss per share.........................
  Weighted average shares outstanding........
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                          AT MARCH 31, 1996
                                                                               AT DECEMBER 31, 1995   --------------------------
                                                                                      ACTUAL           ACTUAL    AS ADJUSTED (5)
                                                                               ---------------------  ---------  ---------------
<S>                                                                            <C>                    <C>        <C>
SELECTED BALANCE SHEET DATA:
  Working capital............................................................        $  10,346        $   9,817     $  22,674
  Total assets...............................................................           42,967           42,806        55,663
  Long-term debt, less current portion.......................................           20,350           20,271         7,271
  Stockholders' equity.......................................................            6,594            6,048        31,905
</TABLE>
 
FINANCIAL DATA OF LAMAUR
 
<TABLE>
<CAPTION>
                                                                                                              PERIOD FROM
                                                                      YEAR ENDED DECEMBER 31,               JANUARY 1, 1995
                                                             ------------------------------------------         THROUGH
                                                               1991       1992       1993       1994     NOVEMBER 30, 1995 (6)
                                                             ---------  ---------  ---------  ---------  ----------------------
<S>                                                          <C>        <C>        <C>        <C>        <C>
SELECTED STATEMENTS OF OPERATIONS DATA:
  Total net sales..........................................  $ 136,946  $ 124,288  $ 112,031  $ 121,277        $  109,696
  Gross margin.............................................     58,075     46,675     40,970     49,542            42,608
  Operating expenses.......................................     53,912     56,014     53,851     57,830            42,344
  Write-down of assets.....................................         --         --         --    120,100            11,000
  Operating income (loss)..................................      4,163     (9,339)   (12,881)  (128,388)          (10,736)
  Net loss.................................................  $  (3,094) $ (15,722) $ (19,207) $(133,488)       $  (12,238)
                                                             ---------  ---------  ---------  ---------        ----------
                                                             ---------  ---------  ---------  ---------        ----------
</TABLE>
 
<TABLE>
<CAPTION>
                                                                          AT DECEMBER 31,
                                                             ------------------------------------------
                                                               1991       1992       1993       1994
                                                             ---------  ---------  ---------  ---------
<S>                                                          <C>        <C>        <C>        <C>        <C>
SELECTED BALANCE SHEET DATA:
  Working capital..........................................  $  17,079  $  16,517  $  11,457  $  16,787
  Total assets.............................................    197,380    190,605    180,376     58,021
  Net invested capital.....................................    184,265    179,654    169,058     47,493
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                              PERIOD FROM
                                                                      YEAR ENDED DECEMBER 31,               JANUARY 1, 1995
                                                             ------------------------------------------         THROUGH
                                                               1991       1992       1993       1994     NOVEMBER 30, 1995 (6)
                                                             ---------  ---------  ---------  ---------  ----------------------
<S>                                                          <C>        <C>        <C>        <C>        <C>
OTHER FINANCIAL DATA:
  Earnings (loss) before interest and non-cash charges
    (7)....................................................  $  11,583  $  (2,184) $  (5,174) $     (59)       $    2,375
                                                             ---------  ---------  ---------  ---------        ----------
                                                             ---------  ---------  ---------  ---------        ----------
</TABLE>
 
----------------------------------
(1) Includes the results of operations of Lamaur for the month of December  1995
    following its acquisition by the Company.
(2) Pro  forma  data gives  effect to  the acquisition  of Lamaur  as if  it had
    occurred on  January 1,  1995  and is  based  on available  information  and
    contains  certain assumptions  and adjustments.  See Notes  To Unaudited Pro
    Forma Combined Statement of Operations on page 15.
(3) Includes an  $11.0  million write-down  of  assets required  to  adjust  the
    carrying  value of  Lamaur to  its net  realizable value  in connection with
    Dow's decision to sell Lamaur.  Future significant charges are not  expected
    as  all assets and liabilities were  recorded at their estimated fair values
    at the date of the Company's acquisition of Lamaur.
(4) Reflects  the  conversion  of  the  Dow  Convertible  Note  into  Series   B
    Convertible  Preferred  Stock  (which  will  automatically  occur  upon  the
    Offering), the  issuance of  956,000  shares of  Common  Stock to  fund  the
    repayment  of $8.0 million  of debt (as described  under "Use of Proceeds"),
    and the related inclusion of dividends and reduction of interest expense.
(5) Adjusted to reflect the receipt and application by the Company of  estimated
    net proceeds from the issuance of 2,600,000 shares and the conversion of the
    Dow  Convertible Note into 763,500 shares  of Series B Convertible Preferred
    Stock. See "Use of Proceeds" and "Capitalization."
(6) Results of operations of Lamaur following its acquisition by the Company  in
    November  1995 are included  in the Company's results  of operations for the
    year ended December 31, 1995.
(7) Consists of net loss before interest expense, depreciation and  amortization
    and  write-down of  assets. It is  presented to assist  in understanding the
    Company's operating results and in determining the Company's ability to meet
    one of  its loan  covenants  (debt service  coverage ratio),  calculated  by
    dividing net income plus depreciation, amortization and current interest, by
    current interest plus scheduled repayments of principal of all indebtedness.
    In  addition, the  exclusion of the  asset write-downs results  in data that
    assists in understanding ongoing  operating results because the  write-downs
    were  non-recurring charges. However, this data is not intended to represent
    cash flow or  results of  operations in accordance  with generally  accepted
    accounting  principles.  See the  Company's  Financial Statements  and Notes
    thereto appearing elsewhere in this Prospectus.
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    An  investment in the shares of Common  Stock offered hereby involves a high
degree of risk and immediate and substantial dilution and should only be made by
persons who  can afford  a loss  of their  entire investment.  In evaluating  an
investment  in the Common Stock being  offered hereby, investors should consider
carefully, among other matters, the following risk factors, as well as the other
information contained in this Prospectus.
 
LIMITED OPERATING HISTORY; PRIOR LOSSES
 
    The Company has a  limited operating history,  having commenced its  product
research  and  development  activities  in  1993  through  its  EHS Laboratories
division, and having had no revenues  until it completed the recent  acquisition
of  its Lamaur division  in November 1995.  The Company incurred  a loss of $0.7
million for the three months ended March 31, 1996, compared with a loss of  $0.1
million  for the three months ended March 31, 1995 and a loss of $1.4 million in
the year ended December 31,  1995, compared with a loss  of $0.6 million in  the
year  ended December  31, 1994, and  a loss of  $1.6 million in  the period from
April 1, 1993 (Inception) to December 31, 1993. As a result of these losses,  at
December  31, 1995, the Company had an  accumulated deficit of $3.6 million, and
had deferred tax assets of $1.3  million, consisting primarily of net  operating
loss carryforwards. Because the Company's Lamaur division experienced cumulative
losses over the last nine years, management believes that it is more likely than
not  that sufficient taxable income  will not be generated  in future periods to
utilize the deferred tax  assets. Therefore, at December  31, 1995, a  valuation
allowance  of  $1.3  million  was  established.  Giving  effect  to  the  Lamaur
acquisition on a pro forma basis, the Company  would have had a net loss in  the
year ended December 31, 1995, of approximately $11.2 million, or $2.71 per share
($0.2  million, or $0.05 per share, after excluding the $11.0 million write-down
of assets recorded  prior to  the acquisition to  adjust the  carrying value  of
Lamaur  to its net realizable value). The  Company's immediate goal is to return
Lamaur to profitability by the end of 1996. In order to achieve this  objective,
the Company believes it will need to increase its share of the retail segment of
the  market, in part through an increase in advertising and promotions, and also
increase the number  of exclusive  distributors for  its professional  products,
while  maintaining its existing distribution network. The costs of expanding the
Company's retail market share  are expected to be  substantial, both during  the
remainder  of 1996 and  thereafter. There can  be no assurance  that the Company
will ever achieve profitability  in the future  or maintain profitability,  once
achieved,  on a consistent  basis. See "Management's  Discussion and Analysis of
Financial Condition and Results of Operations."
 
LEVERAGE, SUBSTANTIAL DEBT SERVICE, PREFERRED STOCK DIVIDEND REQUIREMENTS, AND
RELATED FINANCIAL AND OPERATING RESTRICTIONS
 
    Following the Offering, the Company will remain leveraged and will  continue
to  have substantial debt service requirements  as well as substantial preferred
stock dividend  requirements. At  March 31,  1996, the  Company had  outstanding
approximately   $23.0  million  of  long-term  and  short-term  debt  and  other
obligations, of  which approximately  $14.3 million  was outstanding  under  the
Company's  credit  agreement  (the  "Norwest  Credit  Agreement"),  with Norwest
Business Credit, Inc., an affiliate of Norwest Bank Minnesota N.A.  ("Norwest"),
$5.0  million was  outstanding under a  convertible subordinated  note (the "Dow
Convertible Note") issued to  Dow as part  of the purchase  price of the  Lamaur
acquisition,   and  $2.6  million  represented  credits  toward  future  product
purchases by Dow. Effective upon the Offering, the Dow Convertible Note will  be
converted  into 763,500 shares  of the Company's  Series B Convertible Preferred
Stock, par value $0.01 per share  (the "Series B Convertible Preferred  Stock"),
which  provides for cumulative dividends at the  rate of 8.0% per annum, payable
quarterly ($400,000 annually).  At March 31,  1996, after giving  effect to  the
Offering  and the application of the proceeds of the Offering, the Company would
have had total indebtedness of approximately $10.0 million, stockholders' equity
of approximately $31.9 million and a ratio of total indebtedness to total equity
of approximately 0.31  to 1. A  substantial portion of  the Company's cash  flow
will  be  devoted to  debt service  and preferred  stock dividend  payments. The
ability of the  Company to  make required  payments of  principal, interest  and
preferred stock dividends will be largely dependent upon its future performance.
The  Company believes,  however, that cash  flow from  operations, together with
other available sources  of liquidity,  will be  adequate to  make all  required
payments,  permit anticipated capital expenditures  and fund working capital and
other cash requirements for the next 24 months.
 
                                       6
<PAGE>
   
    The Norwest  Credit Agreement,  together  with the  terms  of the  Series  B
Convertible  Preferred Stock, impose operating and financial restrictions on the
Company and  require the  Company  to comply  with certain  financial  covenants
regarding  profitability,  minimum  net  worth, leverage  and  cash  flow. Those
restrictions prohibit  dividends on  common stock  and redemption  of common  or
preferred  stock and also  affect, among other things,  the Company's ability to
incur additional indebtedness, issue  stock of subsidiaries, repay  indebtedness
prior  to its stated maturity, create liens, sell assets or engage in mergers or
acquisitions, make certain capital  expenditures, change its management,  modify
its compensation plans, and make investments in subsidiaries. These restrictions
may limit the ability of the Company to effect future financing or may otherwise
restrict  corporate  activities.  As  of  March 31,  1996,  the  Company  was in
compliance with  all financial  covenants under  the Norwest  Credit  Agreement,
including  limitations on losses incurred (the Company having incurred an actual
net loss of $0.7 million, compared with a covenant limiting permitted net losses
to no  more  than  $1.5  million),  minimum  net  worth  (actual,  inclusive  of
subordinated  debt, of $11.1  million, compared with a  covenant minimum of $8.3
million), and leverage (actual  ratio of 3.03 to  1.0, compared with a  covenant
maximum  of 4.39 to 1.0). The Norwest  Credit Agreement also provides for a debt
service coverage ratio of at  least 1.2 to 1.0 for  the year ended December  31,
1996.  Giving effect to the Lamaur acquisition on a pro forma basis as if it had
occurred on  January 1,  1995, but  excluding the  $11.0 million  write-down  of
assets  recorded  prior  to the  acquisition,  and  after giving  effect  to the
Offering and the application  of the proceeds therefrom  as if the Offering  had
occurred  on May 31,  1995, the Company  would have had  a debt service coverage
ratio of approximately  1.5 to 1.0  for the  year ended December  31, 1995.  The
Company  incurred a net loss  of approximately $0.7 million  in the three months
ended March 31,  1996, a  level consistent  with the  Company's operating  plan.
However,  if the  Company is  unable to  achieve management's  plans and improve
operating results at Lamaur during the  remainder of 1996, or obtain  additional
financing,  the Company could be in default at the end of 1996 under the Norwest
Credit Agreement. In addition, the Company has pledged substantially all of  its
assets  to the Company's  lenders. In the  event of a  default under the Norwest
Credit Agreement, the  Company's lenders  could foreclose on  those assets.  See
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations -- Liquidity and Capital Resources" and "Description of Capital Stock
-- Convertible Preferred Stock."
    
 
RECENT MAJOR ACQUISITION AND POSSIBLE ADVERSE EFFECTS ON FUTURE RESULTS OF
OPERATIONS
    In November 1995 the  Company acquired the operations  and assets of  Lamaur
from  Dow for approximately  $30.2 million. The purchase  price was allocated to
the acquired  assets  and liabilities  based  on their  estimated  fair  values.
Principally  as a result of  charges taken by Dow of  $120.1 million in 1994 and
$11.0 million in 1995 in  connection with Dow's decision  in early 1994 to  sell
Lamaur,  the operations of Lamaur incurred a  net loss of $133.5 million for the
year ended December 31, 1994 and a net loss of $12.2 million for the period from
January 1, 1995 to November  30, 1995. Dow acquired  Lamaur, which was a  public
company,  in 1987 and recorded substantial goodwill which represented the excess
of the purchase price over the estimated fair value of the net assets  acquired.
Due  to a decline in the market share  of Lamaur's products, the value of Lamaur
decreased significantly subsequent to the acquisition  by Dow. As a result,  the
charges  recorded by Dow in  1994 and 1995 were  required to adjust the carrying
value of Lamaur to its net realizable value. Future significant charges are  not
expected  as  all  assets  and  liabilities of  Lamaur  were  recorded  at their
estimated fair values at the date of the Company's acquisition of Lamaur (which,
for property, plant  and equipment,  was based on  independent appraisals).  See
Note  1  of  the  Financial  Statements of  Lamaur  included  elsewhere  in this
Prospectus for a description of the acquisition of Lamaur by the Company and the
allocation of  the purchase  price.  On a  pro forma  basis,  as if  the  Lamaur
acquisition  had been effected on January 1, 1995, and including all adjustments
which the Company considers necessary for a fair presentation in accordance with
generally accepted accounting principles, the Company would have had a net  loss
for  the year ended December 31, 1995  of approximately $11.2 million ($2.71 per
share) ($0.2  million  ($0.05  per  share) after  excluding  the  $11.0  million
write-down  of assets described above), as compared  with its actual net loss of
approximately $1.4 million  ($0.33 per  share) for  the period.  Such pro  forma
financial  information is based, in significant part, upon unaudited information
with respect to the  results of operations  of Lamaur that  was provided to  the
Company  by Dow  and has not  been verified  by the Company.  See "Unaudited Pro
Forma Financial Information."
 
    Future actions by the Company may result in changes to Lamaur's  operations.
Actual revenues during 1996 may be less than the pro forma revenues for the year
ended  December  31, 1995,  in  part as  a  result of  the  cost-cutting program
initiated earlier in 1995 that Lamaur's  new management intends to continue  and
refine.  The effects  of any  future changes  in Lamaur's  product manufacturing
operations or marketing cannot be determined at this time and are not  reflected
in  the pro  forma financial statements  included elsewhere  in this Prospectus.
Although the  Company  has  identified  areas  in  which  future  reductions  in
operating expenses may
 
                                       7
<PAGE>
be  feasible and  anticipates reducing  operating expenses  in the  near future,
there can be  no assurance that  any such  reductions can or  will be  effected.
There  can be no assurance that the  present and future efforts of the Company's
new management team to reduce operating expenses of Lamaur will be successful in
the near  term, or  that the  Company will  be able  to reduce  those costs  and
expenses  without materially and adversely  affecting product sales or impairing
its ability to maintain  or expand its  share of the market.  If the Company  is
unsuccessful  in its  effort to  achieve and  maintain profitable  operations at
Lamaur, the Company's business and results of operations would be materially and
adversely affected. Continued  losses at  Lamaur would have  a material  adverse
effect  on  the Company's  financial  condition and  on  its ability  to compete
effectively in  the  markets  for  its products  and  on  its  EHS  Laboratories
division's  ability to continue its planned research and development activities.
See "Unaudited Pro Forma Financial Information" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations."
 
DEPENDENCE ON MANAGEMENT
 
    The Company's future  success and profitability  is substantially  dependent
upon  the performance of its senior executives. Only one of the Company's senior
executives has an  employment agreement with  the Company, although  all of  the
Company's  senior executives  have been  granted options  to purchase  shares of
Common Stock, of which a significant proportion are not vested. The loss of  one
or  more of its  senior executives could  have a material  adverse effect on the
Company. Moreover, the Company does not  maintain key-man life insurance on  any
of its executives. In addition, Mr. Don G. Hoff, the Company's founder, chairman
and chief executive officer, served as Chairman of the Board and Chief Executive
Officer  of AT&E Corporation  ("AT&E"), a company  engaged in telecommunications
research and development,  from 1974  to 1991. Mr.  Hoff resigned  from all  his
managerial  positions with AT&E in April  1991. Subsequently, in July 1991, AT&E
filed for  reorganization  under Chapter  11  of the  Bankruptcy  Code.  Another
officer  of the Company served as an officer of AT&E from December 1984 to April
1991. See "Management."
 
NEED FOR FUTURE CAPITAL
 
    Through late 1995, the Company financed all of its working and other capital
requirements  from  equity  infusions  and   borrowings  from  certain  of   its
stockholders.  Future  growth  will  be dependent,  in  part,  upon  the capital
resources available to  the Company from  time to time.  In connection with  the
Lamaur  acquisition, the  Company obtained from  Norwest a  $20.0 million credit
facility. The facility consists of a $6.0 million 36-month term loan and a $14.0
million working line of credit (the  "Norwest Credit Line"). The full amount  of
the  term loan and  approximately $8.6 million of  the revolving credit facility
had been drawn  upon as of  March 31,  1996. Approximately $8.0  million of  the
amount  drawn under the Norwest Credit Line  will be repaid with the proceeds of
the Offering. The Company's ability to draw upon the Norwest Credit Line will be
dependent in part on the quality and size of the Company's trade receivables and
inventory. The Company  believes that internally  generated funds, amounts  made
available  to it under the  Norwest Credit Line and  cash on hand, together with
the net proceeds of this Offering, should satisfy its anticipated capital  needs
for the next 24 months. However, there can be no assurance that those funds will
be  sufficient to support the Company's business strategy or that, if additional
financing is required, it will be available in amounts and on terms satisfactory
to the  Company, if  at all.  Furthermore, the  Norwest Credit  Agreement  bears
interest  at variable rates and, accordingly, increases in applicable base rates
will adversely affect the Company's cost  of capital. See "Use of Proceeds"  and
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations."
 
COMPETITION
 
    The personal hair care products business is highly competitive. The  Company
competes  in its market against several  larger multi-national companies, all of
which have substantially greater financial and other resources than those of the
Company. Principal  competitors of  the Retail  Division include  The Procter  &
Gamble  Company,  Unilever N.V.  (Helene  Curtis), Bristol-Myers  Squibb Company
(Clairol), L'Oreal S.A. (Cosmair) and  Alberto-Culver Company, and those of  the
Salon  Division  include  Bristol-Myers  Squibb  Company  (Clairol  and Matrix),
Nexxus, and  Wella AG  (Redken).  Competitive conditions  in the  industry  have
adversely  affected  profit  margins.  In addition,  there  has  been  a growing
consumer demand for greater convenience and performance. In part as a result  of
these  factors, the industry has been  experiencing a consolidation (the Company
believes that  currently,  five  companies  account  for  approximately  60%  of
worldwide  sales in the hair care products  industry) and a globalization in the
activities of its members.
 
                                       8
<PAGE>
Competitive  market  conditions  could  materially  and  adversely  affect   the
Company's  results of operations if it were required to reduce product prices to
remain competitive or experienced decreased  sales volume. The Company plans  to
increase  retail sales in Mexico and Canada  during the remainder of 1996 and in
1997, and is considering expansion  into other international markets.  Expanding
the  Company's share  of the Mexican,  Canadian and  other international markets
will require the  Company to  address competitive  factors similar  to those  it
faces  in  the  United  States  as well  as  comply  with  any  local regulatory
requirements. See "Business -- Competition."
 
DEPENDENCE ON SIGNIFICANT CUSTOMERS
 
    Certain customers  are  material  to  the business  and  operations  of  the
Company.  DowBrands Home Care  Division ("DowBrands") and  Wal-Mart Stores, Inc.
("Wal-Mart") each accounted  for approximately  18% of the  Company's pro  forma
total net sales for 1995. The Company currently maintains more than 1,800 active
customer  accounts and no  customer other than  DowBrands and Wal-Mart accounted
for more than 10% of Lamaur's sales in any of the last three years. Nonetheless,
the loss of sales  to DowBrands, Wal-Mart or  other significant customers  could
have  a material adverse effect  on the business and  operations of the Company.
The Company  has  no  contractual  obligations  from  any  customers  (including
DowBrands)  to  make continuing  purchases from  Lamaur, although  DowBrands has
agreed to purchase all of its future requirements for certain products from  the
Company for a two-year period ending in November 1997. As part of this agreement
and  in connection with  the acquisition, Dow  agreed to accept  $3.0 million of
credits to be  applied towards  purchases of  finished products  in eight  equal
quarterly  installments of $375,000  commencing February 1996.  See "Business --
Marketing and Distribution" and "-- Manufacturing and Supply".
 
RELIANCE ON MANUFACTURING FACILITIES
 
    The Company manufactures substantially all  of its products at its  facility
in Fridley, Minnesota. The Company's manufacturing operations use certain custom
designed  equipment  which,  if  damaged  or  otherwise  rendered  inoperable or
unavailable, could  result  in the  disruption  of the  Company's  manufacturing
operations.  The  Company  seeks to  protect  against this  risk  by maintaining
substantial spare parts and  an internal maintenance  shop capable of  servicing
and  rebuilding all in-house manufacturing  equipment. The Company also believes
that there are several readily available  external sources to repair or  replace
any  of  this equipment  should that  be necessary.  The Company  also maintains
multiple compounding areas, filling lines and packaging facilities. Any extended
interruption of  operations  at  the  Company's  manufacturing  facility  would,
however,  have a  material adverse  effect on the  business of  the Company. See
"Business -- Manufacturing and Supply."
 
DEPENDENCE ON TRADEMARKS FOR CURRENT AND FUTURE MARKETS
 
    The market for the  Company's products is  significantly dependent upon  the
goodwill  engendered by its trademarks and  trade names. Trademark protection is
therefore material to the Company's business. Although a number of the Company's
trademarks and trade names are registered in the United States, there can be  no
assurance  that the Company  will be successful in  asserting trademark or trade
name protection for  its significant  marks and names  in the  United States  or
other  markets, and the costs to the Company of such efforts may be substantial.
See "Business -- Patents and Trademarks."
 
RAPID TECHNOLOGICAL CHANGE AND NEW PRODUCT DEVELOPMENT
 
    The Company's ability  to anticipate  changes in  technologies, markets  and
industry  trends  and to  successfully develop  and  introduce new  and enhanced
products on a timely basis will be a critical factor in its ability to grow  and
remain  competitive.  There  can  be  no assurance  that  new  products  will be
completed or that such products can  be marketed successfully. In addition,  the
anticipated  development schedules for  new or improved  products are inherently
difficult to  predict  and  are  subject  to change  as  a  result  of  shifting
priorities  in response to customers'  requirements and competitors' new product
introductions. Moreover, the Company expects that its EHS Laboratories  division
will devote substantial resources to research and development efforts, including
expenditures  aggregating approximately $2.0 million over approximately the next
three years. The costs  of such efforts  are likely to be  expensed as they  are
incurred,  notwithstanding that the benefits, if  any, from such efforts (in the
form of increased  revenues or  decreased product  costs) may  not be  reflected
until  subsequent periods. See "Business --  Marketing and Distribution" and "--
Research and Development."
 
                                       9
<PAGE>
RISKS ASSOCIATED WITH ELECTRONIC CHEMISTRY-TM- PRODUCT DEVELOPMENT
 
    EMERGING  TECHNOLOGY  AND  MARKET;  SUBSTANTIAL  RISK  OF  UNCERTAIN  MARKET
ACCEPTANCE.   The Company is  engaged in early research  and development of hair
styling applications  of  an  electronics-based  technology.  As  with  any  new
technology,  there is the substantial risk that products based on the technology
will not be successfully  developed or that if  developed, that the  marketplace
may  not accept the potential benefits of the technology. The Company expects to
incur substantial expenses as it continues its research activities and, if  they
are  successful, to develop new products  and penetrate new markets. The Company
does not expect  to introduce any  prototype product before  the second half  of
1998  at the earliest,  and any Company  electronics-based product introduced to
the market will not obtain name recognition until some time after the  Company's
initial  marketing  efforts,  if  at all.  Market  acceptance  of  the Company's
products will depend, in large  part, upon the pricing  of the products and  the
ability  of  the Company  to  demonstrate the  advantages  of its  products over
competing methodologies and products. There can be no assurance that the Company
will be able to market its technology successfully or that any of the  Company's
future electronics-based products will be accepted in the marketplace.
 
    NEED  FOR THIRD-PARTY ASSISTANCE.  Substantial additional steps will need to
be  taken  before  the  Company   can  commercially  introduce  its   ELECTRONIC
CHEMISTRY-TM- products. The Company anticipates that some of these steps will be
undertaken  by the  Company and some,  including continuing  hair morphology and
other research, will be  undertaken pursuant to  agreements or arrangments  with
third  parties.  In  1994,  the  Company  entered  into  a  technical assistance
agreement with  Samsung  Electronics Co.,  Ltd.  ("Samsung") pursuant  to  which
Samsung  will have the opportunity (but  not the obligation) to participate with
the Company in developing  the electronic components and  overall design of  the
Company's  hair styling products; however, Samsung  has not participated in such
development to date or provided any revenues or financing to the Company.  There
can  be  no assurance  that Samsung  will pursue  or be  successful in  any such
development efforts, nor can there be any assurance that Samsung will extend the
term of  its  agreement  with  the Company  beyond  1996.  Moreover,  a  similar
arrangement may be required by the Company with one or more companies engaged in
the  chemical products  industry to develop  certain chemical  components of the
Company's planned hair styling product, and  there can be no assurance that  any
such  arrangement will be entered into or,  if entered into, will be successful.
The Company's  inability,  for technological,  financial  or other  reasons,  to
develop  and sell products  that are technologically  competitive, responsive to
customer needs and competitively priced could have a material adverse effect  on
its business.
 
    REGULATORY  RISKS.  The  development and initial  marketing of the Company's
ELECTRONIC  CHEMISTRY-TM-   products   will   require   adherence   to   Federal
Communications  Commission ("FCC") standards  regarding electromagnetic signals,
and is likely also to require Food and Drug Administration ("FDA") and other FCC
review and approval. The  process of obtaining  and maintaining such  regulatory
approvals  is not expected to commence  until after a suitable prototype product
is available, may be lengthy, expensive and uncertain, and is likely to  require
animal trials (as is customary in the personal hair care products business) and,
possibly,  human trials. Moreover,  the Company is unable  to predict the nature
of, or time that will be required to obtain, regulatory approvals, and there can
be no  assurance that  new standards  relating to  the sale  of  electromagnetic
signal-emitting devices for use in close proximity to the human body will not be
adopted  prior to or after the Company introduces its new products, and any such
standards might require redesign or even abandonment of the product. A delay  in
obtaining  regulatory approvals, or the  unavailability of such approvals, could
have an adverse effect on the Company's strategic plans.
 
    PRODUCT LIABILITY  RISKS.   Even if  regulatory approvals  are obtained  and
product marketing and sales commence, there can be no assurance that the Company
will  not encounter private  party lawsuits alleging  defects or harmful effects
from the Company's  hair styling appliance  products. The cost  of defending  or
settling  such claims may be high, and  insurance against such claims may not be
available, or may be prohibitive in cost.
 
    DEPENDENCE ON  LICENSED  PATENT.   The  Company has  obtained  an  exclusive
license to use for cosmetic hair care applications one United States patent that
it  believes  provides significant  protection  for its  proprietary technology.
However, there can be no  assurance that such patent  or any other patents  that
may  be  granted will  be  enforceable or  provide  the Company  with meaningful
protection from  competitors. Moreover,  if a  competitor were  to infringe  the
Company's licensor's patent, the costs of enforcing the
 
                                       10
<PAGE>
Company's  licensed patent rights may be  substantial or even prohibitive. There
can also be no  assurance that the Company's  future products will not  infringe
the  patent rights of others or that it will not be forced to expend substantial
funds to defend  against infringement  claims of,  or to  obtain licenses  from,
third parties. See "Business -- Patents and Trademarks."
 
QUARTERLY FLUCTUATIONS IN OPERATING RESULTS
 
   
    The  Company's  operating results  may  vary significantly  from  quarter to
quarter, in part because of the  costs associated with changes in the  Company's
mix  of  product  sales and  promotions,  changes in  consumer  buying patterns,
aggressive competition, and  the timing  of, and  costs related  to, any  future
acquisitions. The Company's operating results for any particular quarter are not
necessarily  indicative of any future results. The uncertainties associated with
new product introduction  and market  trends may limit  management's ability  to
accurately  forecast short-term results of  operations. In addition, the Company
generally has a relatively low  backlog of orders at any  one time, and most  of
any backlog that exists is generally delivered within five to 10 days of receipt
of an order. Fluctuations caused by variations in quarterly operating results or
the Company's failure to meet analysts' projections or public expectations as to
results may adversely affect the market price of the Common Stock.
    
 
CONTROL BY EXISTING STOCKHOLDERS; ANTI-TAKEOVER PROVISIONS
 
    After the Offering, the Company's present stockholders, consisting primarily
of  senior  management, members  of  its chairman's  family,  and Dow,  will own
approximately 61% of the outstanding  shares of voting stock (approximately  58%
if  the Underwriters' over-allotment option is exercised in full). Consequently,
the present stockholders  will have the  ability to elect  all of the  Company's
directors  and  to control  the outcome  of  all other  issues submitted  to the
Company's stockholders. Certain  provisions of  Delaware law  applicable to  the
Company  may  also  discourage  third-party  attempts  to  acquire  control. See
"Principal Stockholders" and "Description of Capital Stock."
 
IMMEDIATE AND SUBSTANTIAL DILUTION
 
    Purchasers of  the shares  of  Common Stock  offered  hereby will  incur  an
immediate dilution in net tangible book value per share of Common Stock of $5.96
per  share  ($4.26  per share  assuming  conversion of  the  Company's preferred
stock). See "Dilution."
 
SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Future sales of shares of Common Stock by existing stockholders pursuant  to
Rule  144 ("Rule 144") promulgated under the  Securities Act of 1933, as amended
(the "Securities Act"), or otherwise, could have an adverse effect on the  price
of  the shares of Common Stock. Upon  consummation of this Offering, the Company
will have  outstanding 5,560,495  shares  of Common  Stock, plus  the  1,163,910
shares  of Common Stock which may be  issued upon conversion of preferred stock.
The  2,600,000  shares  of  Common  Stock  offered  hereby  (2,990,000  if   the
Underwriters'  over-allotment  option  is  exercised  in  full)  will  be freely
transferable without restriction  or further registration  under the  Securities
Act.  The  remaining  2,960,495  outstanding shares  of  Common  Stock,  and the
1,163,910 shares of  Common Stock  which may be  issued upon  conversion of  the
Series  A Convertible Preferred  Stock and Series  B Convertible Preferred Stock
(collectively,  the  "Convertible   Preferred  Stock"),   will  be   "restricted
securities,"  as that term is defined in Rule 144, and may only be sold pursuant
to a registration statement under the Securities Act or an applicable  exemption
from  registration  thereunder, including  exemptions provided  by Rule  144. In
addition, the  Company  has  contractually  granted  its  existing  stockholders
certain  registration rights. No  prediction can be  made as to  the effect that
future sales of Common Stock, or the availability of shares of Common Stock  for
future  sales, will have on the market price of the Common Stock prevailing from
time to time. Sales  of substantial amounts of  Common Stock, or the  perception
that such sales could occur, could adversely affect prevailing market prices for
the  Common  Stock. The  Company  has agreed  not  to issue,  and  its principal
stockholders, as well as all holders of outstanding securities exchangeable  for
or  convertible  into  Common  Stock,  have  agreed  (i)  not  to,  directly  or
indirectly, issue,  agree  or offer  to  sell, sell,  grant  an option  for  the
purchase  or  sale  of,  assign, transfer,  pledge,  hypothecate,  distribute or
otherwise encumber or  dispose of, any  shares of Common  Stock or other  equity
securities  of the Company  or other securities  convertible into or exercisable
for such shares of Common Stock or  other equity securities for six months  from
the date of this Prospectus without the prior written consent of the Company and
the Representative of the Underwriters, and (ii) not to register any shares held
by them for a period of six months from the date of this Prospectus. See "Shares
Eligible for Future Sale."
    
 
                                       11
<PAGE>
ABSENCE OF PRIOR PUBLIC MARKET
 
    Prior  to the Offering, there has been no public market for the Common Stock
and there can be no assurance that an active public market for the Common  Stock
will  develop or continue after the  Offering. The initial public offering price
per share of Common Stock has been determined by negotiation between the Company
and the Representatives of  the Underwriters and does  not necessarily bear  any
relationship  to the Company's assets, book value, revenues or other established
criteria of value, and should not be considered indicative of the price at which
the Common Stock will trade  after completion of the  Offering. There can be  no
assurance  that the market price of the  Common Stock will not decline below the
initial public offering price. See "Underwriting."
 
POSSIBLE VOLATILITY OF STOCK PRICE
 
    Trading volume and  prices for  the Common Stock  could be  subject to  wide
fluctuations  in  response  to  quarterly  variations  in  operations,  results,
announcements with  respect to  sales  and earnings,  as well  as  technological
innovations,  and new  product developments and  other events  or factors, which
cannot be foreseen or predicted by the Company, including the sale or  attempted
sale  of a large amount of securities in the public market, the registration for
resale (which is expected  to occur approximately six  months after the date  of
this  Prospectus)  of the  shares issuable  upon  conversion of  the Convertible
Preferred Stock, and the effect on the Company's earnings of existing or  future
equity-based  compensation awards  to management.  See "Management  -- Executive
Compensation."
 
                                USE OF PROCEEDS
 
    The net proceeds to  the Company from  the sale of  the 2,600,000 shares  of
Common  Stock offered hereby are estimated to be $20.9 million ($24.1 million if
the Underwriters' over-allotment option is  exercised in full), after  deducting
the underwriting discount and expenses of the Offering payable by the Company.
 
    The  Company intends to  use approximately $8.0 million  of the net proceeds
initially to reduce  the indebtedness  outstanding under its  revolving line  of
credit  incurred in  connection with the  acquisition of Lamaur  on November 16,
1995. The indebtedness  expected to be  repaid currently bears  interest at  the
annual  rate of  9.75%, which  is 1.25%  over Norwest's  current base  rate. The
Company may from time to time  increase its borrowings under its revolving  line
of credit, as needed for its working capital and general corporate requirements.
The  remaining net proceeds from this  Offering (including any proceeds received
from the exercise of the over-allotment option) are expected to be utilized  for
general  corporate purposes, including  principally expanding Lamaur's marketing
efforts by introducing new products (approximately $4.5 million), supporting EHS
Laboratories' ongoing research and  development activities directed towards  the
completion  of its first protoype  advanced hair styling products (approximately
$2.0 million), and  the restaging  of certain  existing products  (approximately
$1.0 million). The balance will be used for working capital.
 
    The  amounts and  timing of  actual expenditures  will depend  upon numerous
factors, including,  primarily,  the  progress of  the  Company's  research  and
development   programs,  product   marketing  strategies   and  the  competitive
environment. Additionally,  it  is  the Company's  policy  regularly  to  review
potential  opportunities to  acquire, or enter  into joint  venture or licensing
relationships with  respect  to, products  and  businesses compatible  with  its
existing business. The Company may, therefore, use a portion of the net proceeds
to  make such acquisitions or to fund  such joint ventures, although the Company
does not have  any arrangements with  respect thereto other  than its  agreement
with  Samsung. See  "Business -- Research  and Development  -- EHS Laboratories'
Technology."
 
    The Company believes that  the net proceeds of  this Offering together  with
cash  flow from operations and existing  credit facilities will be sufficient to
finance its working and other capital requirements for a period of approximately
24 months from the date of this Prospectus. Pending the aforementioned uses, the
net proceeds from this Offering will be invested in interest bearing  government
securities or short-term, investment grade securities.
 
                                       12
<PAGE>
                                DIVIDEND POLICY
 
    Pursuant  to  the terms  of the  Series B  Convertible Preferred  Stock, the
holders of Series B Convertible Preferred Stock, in preference to the holders of
the Company's Common Stock, are entitled to receive cumulative cash dividends at
the rate of 8.0% per annum, payable quarterly ($400,000 annually). Dividends are
payable with respect  to the Series  A Convertible Preferred  Stock only to  the
extent  (on an  as-converted basis) that  dividends are declared  payable on the
Common Stock.
 
    The Company does not anticipate paying any dividends on its Common Stock  in
the  foreseeable  future. The  payment of  future dividends  will depend  on the
evaluation by  the Company's  Board of  Directors of  such factors  as it  deems
relevant at the time. Currently, the Board of Directors believes that all of the
Company's  earnings,  if any,  should  be retained  for  the development  of the
Company's business. In  addition, payment of  dividends on the  Common Stock  is
prohibited by the terms of the Norwest Credit Agreement and is restricted by the
terms  of  its Convertible  Preferred  Stock. See  "Management's  Discussion and
Analysis of  Financial Condition  and  Results of  Operations --  Liquidity  and
Capital Resources."
 
                                 CAPITALIZATION
 
    The  following table sets  forth the capitalization of  the Company at March
31, 1996, and as adjusted  as of that date to  reflect the issuance and sale  by
the Company of the 2,600,000 shares of Common Stock offered hereby at an assumed
initial  public  offering  price of  $9.00  per  share, the  application  of the
estimated net proceeds  from this  Offering in the  manner set  forth under  the
caption  "Use of Proceeds," and the conversion  of the Dow Convertible Note into
763,500 shares of Series B Convertible Preferred Stock.
 
<TABLE>
<CAPTION>
                                                                                              AT MARCH 31, 1996
                                                                                            ----------------------
                                                                                             ACTUAL    AS ADJUSTED
                                                                                            ---------  -----------
 
                                                                                                (IN THOUSANDS)
<S>                                                                                         <C>        <C>
Short-term borrowings and credits, including current portion of long-term debt............  $   2,700   $   2,700
                                                                                            ---------  -----------
                                                                                            ---------  -----------
Long-term debt, including related party debt and credits..................................     20,271       7,271
Stockholders' equity:
  Common stock, $.01 par value, 12,000,000 shares authorized; 2,960,495 shares issued and
   outstanding, actual, 5,560,495 shares issued and outstanding, as adjusted (1)..........         30          56
  Convertible Preferred Stock, $.01 par value, 4,000,000 shares authorized; 1,000,000
   shares of Series A issued and outstanding, actual and as adjusted......................      8,500       8,500
   763,500 shares of Series B issued and outstanding, as adjusted (2).....................         --       5,000
  Additional paid-in capital..............................................................      1,894      22,725
  Stock subscriptions receivable..........................................................        (50)        (50)
  Accumulated deficit.....................................................................     (4,326)     (4,326)
                                                                                            ---------  -----------
Total stockholders' equity................................................................      6,048      31,905
                                                                                            ---------  -----------
    Total capitalization..................................................................  $  26,319   $  39,176
                                                                                            ---------  -----------
                                                                                            ---------  -----------
</TABLE>
 
------------------------
(1) Excludes 2,899,085 shares, consisting of (i) 660,000 shares of Common  Stock
    reserved  for issuance upon conversion of the Company's Series A Convertible
    Preferred Stock held by  Dow, which must be  converted into Common Stock  if
    the  market price of the Common Stock  equals or exceeds $21.21 for a period
    of 30  consecutive  business  days,  (ii) 503,910  shares  of  Common  Stock
    reserved  for issuance upon  conversion of the  Company's Series B Preferred
    Stock that will be issued upon the conversion of the Dow Convertible Note in
    connection with the consummation of this Offering, (iii) 1,400,925 shares of
    Common  Stock  reserved  for  future  issuance  under  the  Company's  stock
    incentive  plans, (iv) 152,250 shares of  Common Stock reserved for issuance
    upon exercise  of outstanding  warrants, and  (v) 182,000  shares of  Common
    Stock  reserved  for  issuance  upon  exercise  of  warrants  issued  to the
    Representatives of the Underwriters. See "Underwriting."
 
(2) See "Description of Capital Stock -- Convertible Preferred Stock."
 
                                       13
<PAGE>
                                    DILUTION
 
    The net tangible book  value (deficiency) of the  Company's Common Stock  at
March  31, 1996, was ($4.0 million), or  ($1.33) per share of Common Stock ($6.0
million, or  $1.67  per share  of  Common Stock,  if  the Series  A  Convertible
Preferred  Stock is assumed to have been converted into shares of Common Stock).
"Net tangible book value (deficiency)" per share is equal to the total  tangible
assets  of the  Company reduced  by the Company's  total liabilities  and by the
liquidation preference on  outstanding Convertible Preferred  Stock, divided  by
the  number of shares  of Common Stock  outstanding. After giving  effect to the
estimated net proceeds from sale of the 2,600,000 shares of Common Stock offered
hereby (based on the initial public offering price of $9.00 per share), the  net
tangible  book value  of the Company  at March  31, 1996, would  have been $16.9
million, or $3.04 per share ($31.9 million, or $4.74 per share of Common  Stock,
if the Convertible Preferred Stock is assumed to have been converted into shares
of  Common Stock) representing an immediate  increase in net tangible book value
of $4.37 per share  to existing stockholders ($3.07  assuming conversion of  the
Convertible  Preferred Stock)  and an  immediate dilution  in net  tangible book
value of  $5.96  per  share, or  66.2%  ($4.26  per share,  or  47.3%,  assuming
conversion of the Convertible Preferred Stock) to investors purchasing shares at
the assumed initial public offering price ("New Investors"). The following table
illustrates  the per share dilution to  New Investors (assuming no conversion of
the Convertible Preferred Stock):
 
<TABLE>
<S>                                                                            <C>        <C>
Assumed initial public offering price per share..............................             $    9.00
Net tangible deficiency per share before this Offering.......................  $   (1.33)
Increase in net tangible book value per share attributable to New
 Investors...................................................................       4.37
                                                                               ---------
As adjusted, net tangible book value per share as of March 31, 1996, after
 this Offering...............................................................                  3.04
                                                                                          ---------
Dilution in net tangible book value to New Investors.........................             $    5.96
                                                                                          ---------
                                                                                          ---------
</TABLE>
 
    If the Underwriters'  over-allotment option  is exercised in  full, the  net
tangible book value per share of Common Stock after this Offering would be $3.39
per  share ($4.94  per share  assuming conversion  of the  Convertible Preferred
Stock), which would  result in  dilution to new  investors in  this Offering  of
$5.61  (or  62.3%)  ($4.06, or  45.1%,  assuming conversion  of  the Convertible
Preferred Stock) per share of Common Stock.
 
    The following table summarizes  at March 31,  1996, the total  consideration
paid  and  the average  price paid  per share  of Common  Stock by  the existing
stockholders (assuming  no  conversion of  the  Series A  Convertible  Preferred
Stock)  and the  New Investors  who purchase  pursuant to  this Offering (before
deducting the underwriting discount and  the other offering expenses payable  by
the Company):
 
<TABLE>
<CAPTION>
                                                                  COMMON STOCK ACQUIRED
                                                                                            TOTAL CONSIDERATION      AVERAGE
                                                                 ------------------------  ----------------------     PRICE
                                                                   NUMBER       PERCENT     AMOUNT      PERCENT     PER SHARE
                                                                 -----------  -----------  ---------  -----------  -----------
                                                                                               (IN THOUSANDS)
<S>                                                              <C>          <C>          <C>        <C>          <C>
Existing stockholders..........................................       2,960         53.2%  $   1,046         4.3%   $     .35(1)
New Investors..................................................       2,600         46.8      23,400        95.7         9.00
                                                                      -----        -----   ---------       -----
  Total........................................................       5,560        100.0%  $  24,446       100.0%
                                                                      -----        -----   ---------       -----
                                                                      -----        -----   ---------       -----
</TABLE>
 
(1) Assuming  conversion of  the Series  A Convertible  Preferred Stock, average
    price per share would be $2.64.
 
                                       14
<PAGE>
                   UNAUDITED PRO FORMA FINANCIAL INFORMATION
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
    The following unaudited pro forma financial information (the "Unaudited  Pro
Forma Financial Information") is based on the historical financial statements of
the  Company  included elsewhere  in this  Prospectus and  has been  prepared to
illustrate the effect of the acquisition of Lamaur (previously PCD, the Personal
Care Division of Dow Brands L.P., an affiliate of Dow). The Unaudited Pro  Forma
Financial  Information and accompanying notes are  based upon and should be read
in conjunction  with the  financial  statements and  the  notes thereto  of  the
Company and Lamaur included elsewhere in this Prospectus.
    The  pro forma combined statement of  operations for the year ended December
31, 1995 gives  effect to the  acquisition of Lamaur  as if it  had occurred  on
January   1,  1995.  The  Unaudited  Pro  Forma  Financial  Information  is  not
necessarily indicative of  either future  results of operations  or the  results
that  might have occurred  if the foregoing transaction  had been consummated on
the indicated date.
 
              UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                              PRO FORMA
                                                       LAMAUR HISTORICAL     ADJUSTMENTS
                                           COMPANY          (THROUGH           INCREASE         PRO FORMA
                                          HISTORICAL   NOVEMBER 30, 1995)     (DECREASE)        COMBINED
                                          ----------   ------------------   --------------     -----------
<S>                                       <C>          <C>                  <C>                <C>
Total net sales.........................   $ 8,070          $109,696        $        --        $117,766
Cost of goods sold......................     5,656            67,088             (1,349)(1)      71,395
                                          ----------        --------        --------------     -----------
Gross margin............................     2,414            42,608              1,349          46,371
Operating expenses......................     3,496            42,344               (710)(2)      45,130
Write-down of assets....................        --            11,000                 --          11,000
                                          ----------        --------        --------------     -----------
Operating loss..........................    (1,082)          (10,736)             2,059          (9,759)
Other
  Interest expense from Dow.............        --            (1,603)             1,603(3)           --
  Interest expense......................      (300)               --             (1,254)(4)      (1,554)
  Other income..........................        --               101                 --             101
                                          ----------        --------        --------------     -----------
Net loss................................   $(1,382)         $(12,238)       $     2,408        $(11,212)(5)
                                          ----------        --------        --------------     -----------
                                          ----------        --------        --------------     -----------
Net loss per share......................   $  (.33)                                            $  (2.71)
                                          ----------                                           -----------
                                          ----------                                           -----------
Weighted average shares outstanding
 (6)....................................     4,130                                                4,130
 
Supplemental pro forma data (7):
  Net loss..............................                                                       $(10,432)
                                                                                               -----------
                                                                                               -----------
  Net loss per share....................                                                       $  (2.05)
                                                                                               -----------
                                                                                               -----------
  Weighted average shares outstanding
   (6)..................................                                                          5,086
</TABLE>
 
         NOTES TO UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
 
(1) Includes a reduction in  depreciation of $315,000  to reflect the  Company's
    basis  in property,  plant and equipment,  a reduction  in employee benefits
    expenses as  a result  of  the elimination  of postretirement  benefits  and
    401(k)  matching contributions of $874,000, and a reduction in the Company's
    vacation benefits of $160,000.
 
(2) Includes a reduction  in depreciation  of $35,000 to  reflect the  Company's
    basis  in property,  plant and equipment,  a reduction  in employee benefits
    expenses as  a result  of  the elimination  of postretirement  benefits  and
    401(k)  matching  contributions  of  $570,000,  and  the  reduction  in  the
    Company's vacation  benefits  of $105,000.  Lamaur  historical  depreciation
    expense reflects the impact of the write-down of assets.
 
(3) Interest  expense from Dow has been  eliminated as this represented a charge
    on Dow's net investment in Lamaur.
 
(4) Represents interest  expense  on  debt  incurred  in  conjunction  with  the
    Company's  acquisition of Lamaur and estimated average borrowings during the
    year. Interest expense  was computed at  rates ranging from  9.75% to  10.0%
    (based on a prime rate of 8.5%).
 
(5) Includes  an  $11.0  million write-down  of  assets required  to  adjust the
    carrying value of  Lamaur to  its net  realizable value  in connection  with
    Dow's  decision to sell Lamaur. Future  significant charges are not expected
    as all assets and liabilities were  recorded at their estimated fair  values
    at the date of the Company's acquisition of Lamaur.
 
(6) In  accordance with the rules of the Securities and Exchange Commission, all
    common stock  equivalents of  the Company  issued within  one year  of  this
    initial  public  offering  have  been considered  as  outstanding  since the
    inception of the Company using the treasury stock method (assuming a  market
    price  of $9.00) even though they  are anti-dilutive in loss periods. Common
    stock equivalents issued prior to one  year of this initial public  offering
    are excluded in loss periods as they are anti-dilutive.
 
(7) Reflects   the  conversion  of  the  Dow  Convertible  Note  into  Series  B
    Convertible  Preferred  Stock  (which  will  automatically  occur  upon  the
    Offering),  the  issuance of  956,000  shares of  Common  Stock to  fund the
    repayment of $8.0 million  of debt (as described  under "Use of  Proceeds"),
    and the related inclusion of dividends and reduction of interest expense.
 
                                       15
<PAGE>
                            SELECTED FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
    Set forth below is selected financial data with respect to the statements of
operations  of the  Company for  the period  from April  1, 1993  (Inception) to
December 31, 1993, and for the twelve months ended December 31, 1994, and  1995,
and  the balance sheets of the Company at December 31, 1993, 1994 and 1995. Such
data was derived  from the  Company's audited financial  statements, certain  of
which  are  included  elsewhere in  this  Prospectus.  Also set  forth  below is
selected financial data for the three months  ended March 31, 1995 and 1996  and
as  of March 31, 1996, which is  derived from the unaudited financial statements
of the  Company and  includes, in  the opinion  of management,  all  adjustments
(consisting  only of normal  recurring adjustments) necessary  to present fairly
the financial  position  and results  of  operations  of the  Company  for  such
periods. The results of operations for the three months ended March 31, 1995 and
1996  are  not necessarily  indicative of  results  for a  full fiscal  year. In
addition, set forth  below is selected  financial data with  respect to the  pro
forma  statement  of operations  for  the Company  for  the twelve  months ended
December 31, 1995. Such data presents the combined results of operations of  the
Company  as if the  acquisition of Lamaur  was effective as  of January 1, 1995.
Such data was derived from the unaudited pro forma combined financial statements
included on page 15 in  this Prospectus and are  qualified by reference to  such
pro  forma financial statements. The pro  forma combined financial data includes
all adjustments which the Company  considers necessary for a fair  presentation,
in  accordance with generally accepted accounting  principles, of its results of
operations for  that period.  The pro  forma combined  financial data  does  not
purport  to represent  what the Company's  results of  operations would actually
have been had  the acquisition  in fact  occurred on  the indicated  date or  to
project the Company's results of operations for any future date or period.
 
    In  addition, included below is selected  financial data with respect to the
statements of operations for  Lamaur for each of  the four years ended  December
31,  1994, and  for the period  from January 1,  1995 to November  30, 1995 (the
effective date of  the acquisition  for financial reporting  purposes), and  the
balance  sheets of Lamaur at  December 31, 1991, 1992,  1993 and 1994. Such data
were derived from the Lamaur financial statements (previously, PCD, the Personal
Care Division of  DowBrands L.P.,  an affiliate of  Dow), certain  of which  are
included herein.
 
FINANCIAL DATA OF THE COMPANY
 
<TABLE>
<CAPTION>
                                                    HISTORICAL
                                      ---------------------------------------
                                                         YEAR ENDED DECEMBER                       THREE MONTHS ENDED
                                        APRIL 1, 1993            31,            PRO FORMA YEAR         MARCH 31,
                                       (INCEPTION) TO    --------------------   ENDED DECEMBER    --------------------
                                      DECEMBER 31, 1993    1994     1995 (1)       31, 1995         1995       1996
                                      -----------------  ---------  ---------  -----------------  ---------  ---------
<S>                                   <C>                <C>        <C>        <C>                <C>        <C>
SELECTED STATEMENTS OF OPERATIONS
 DATA:
  Total net sales...................      $      --      $      --  $   8,070     $   117,766     $      --  $  28,480
  Cost of goods sold................             --             --      5,656          71,395            --     17,954
                                            -------      ---------  ---------        --------     ---------  ---------
  Gross margin......................             --             --      2,414          46,371            --     10,526
  Operating expenses................          1,565            557      3,496          45,130            93     10,843
  Write-down of assets..............             --             --         --          11,000            --         --
                                            -------      ---------  ---------        --------     ---------  ---------
  Operating loss....................         (1,565)          (557)    (1,082)         (9,759)          (93)      (317)
  Interest expense..................            (40)           (59)      (300)         (1,554)          (18)      (414)
  Other income......................             --             --         --             101            --          8
                                            -------      ---------  ---------        --------     ---------  ---------
  Net loss..........................      $  (1,605)     $    (616) $  (1,382)    $   (11,212)(2) $    (111) $    (723)
                                            -------      ---------  ---------        --------     ---------  ---------
                                            -------      ---------  ---------        --------     ---------  ---------
  Net loss per share................      $    (.43)     $    (.15) $    (.33)    $     (2.71)    $    (.03) $    (.18)
                                            -------      ---------  ---------        --------     ---------  ---------
                                            -------      ---------  ---------        --------     ---------  ---------
  Weighted average shares
   outstanding (3)..................          3,701          4,130      4,130           4,130         4,130      4,130
 
SUPPLEMENTAL PRO FORMA DATA (4):
  Net loss..........................                                              $   (10,432)
                                                                                     --------
                                                                                     --------
  Net loss per share................                                              $     (2.05)
                                                                                     --------
                                                                                     --------
  Weighted average shares
   outstanding (3)..................                                                    5,086
</TABLE>
 
<TABLE>
<CAPTION>
                                                                               AT DECEMBER 31,
                                                                       -------------------------------
                                                                         1993       1994       1995
                                                                       ---------  ---------  ---------  AT MARCH 31,
                                                                                                            1996
                                                                                                        -------------
<S>                                                                    <C>        <C>        <C>        <C>
SELECTED BALANCE SHEET DATA:
  Working capital (deficit)..........................................  $     (27) $    (466) $  10,346    $   9,817
  Total assets.......................................................        134          6     42,967       42,806
  Long-term debt, less current portion...............................      1,000      1,000     20,350       20,271
  Stockholders' equity (deficit).....................................     (1,057)    (1,462)     6,594        6,048
</TABLE>
 
                                       16
<PAGE>
FINANCIAL DATA OF LAMAUR
<TABLE>
<CAPTION>
                                                        YEAR ENDED DECEMBER 31,            PERIOD FROM JANUARY
                                              -------------------------------------------    1, 1995 THROUGH
                                                1991       1992       1993        1994     NOVEMBER 30, 1995(5)
                                              ---------  ---------  ---------  ----------  --------------------
<S>                                           <C>        <C>        <C>        <C>         <C>
SELECTED STATEMENTS OF OPERATIONS DATA:
  Total net sales...........................  $ 136,946  $ 124,288  $ 112,031  $  121,277       $  109,696
  Cost of goods sold........................     78,871     77,613     71,061      71,735           67,088
                                              ---------  ---------  ---------  ----------         --------
  Gross margin..............................     58,075     46,675     40,970      49,542           42,608
  Operating expenses........................     53,912     56,014     53,851      57,830           42,344
  Write-down of assets......................         --         --         --     120,100           11,000
                                              ---------  ---------  ---------  ----------         --------
  Operating income (loss)...................      4,163     (9,339)   (12,881)   (128,388)         (10,736)
  Interest expense from Dow.................     (7,550)    (6,055)    (6,643)     (5,805)          (1,603)
  Other income (expense), net...............        293       (328)       317         705              101
                                              ---------  ---------  ---------  ----------         --------
  Net loss..................................  $  (3,094) $ (15,722) $ (19,207) $ (133,488)      $  (12,238)
                                              ---------  ---------  ---------  ----------         --------
                                              ---------  ---------  ---------  ----------         --------
 
<CAPTION>
 
                                                            AT DECEMBER 31,
                                              -------------------------------------------
                                                1991       1992       1993        1994
                                              ---------  ---------  ---------  ----------
<S>                                           <C>        <C>        <C>        <C>         <C>
SELECTED BALANCE SHEET DATA:
  Working capital...........................  $  17,079  $  16,517  $  11,457  $   16,787
  Total assets..............................    197,380    190,605    180,376      58,021
  Net invested capital......................    184,265    179,654    169,058      47,493
<CAPTION>
 
                                                        YEAR ENDED DECEMBER 31,            PERIOD FROM JANUARY
                                              -------------------------------------------    1, 1995 THROUGH
                                                1991       1992       1993        1994     NOVEMBER 30, 1995(5)
                                              ---------  ---------  ---------  ----------  --------------------
<S>                                           <C>        <C>        <C>        <C>         <C>
OTHER FINANCIAL DATA:
  Earnings (loss) before interest and non-
   cash charges (6).........................  $  11,583  $  (2,184) $  (5,174) $      (59)      $    2,375
                                              ---------  ---------  ---------  ----------         --------
                                              ---------  ---------  ---------  ----------         --------
</TABLE>
 
--------------------------
(1) Includes  the results of operations of Lamaur for the month of December 1995
    following its acquisition by the Company.
 
(2) Includes an  $11.0  million write-down  of  assets required  to  adjust  the
    carrying  value of  Lamaur to  its net  realizable value  in connection with
    Dow's decision to sell Lamaur.  Future significant charges are not  expected
    as  assets and liabilities  were recorded at their  estimated fair values at
    the date of the Company's acquisition of Lamaur.
 
(3) In accordance with the rules of the Securities and Exchange Commission,  all
    common  stock  equivalents of  the Company  issued within  one year  of this
    initial public  offering  have  been considered  as  outstanding  since  the
    inception  of the Company using the treasury stock method (assuming a market
    price of $9.00) even though they  are anti-dilutive in loss periods.  Common
    stock  equivalents issued prior to one  year of this initial public offering
    are excluded in loss periods as they are anti-dilutive.
 
(4) Reflects  the  conversion  of  the  Dow  Convertible  Note  into  Series   B
    Convertible   Preferred   Stock   (which  will   automatically   occur  upon
    consummation of  the Offering),  the issuance  of 956,000  shares of  Common
    Stock to fund the repayment of $8.0 million of debt (as described under "Use
    of  Proceeds"),  and the  related inclusion  of  dividends and  reduction of
    interest expense.
 
(5) Results of operations of Lamaur following its acquisition by the Company  in
    November  1995 are included in the results  of operations of the Company for
    the year ended December 31, 1995.
 
(6) Consists of net loss before interest expense, depreciation and  amortization
    and  write-down of  assets. It is  presented to assist  in understanding the
    Company's operating results and in determining the Company's ability to meet
    one of  its loan  covenants  (debt service  coverage ratio),  calculated  by
    dividing net income plus depreciation, amortization and current interest, by
    current interest plus scheduled repayments of principal of all indebtedness.
    In  addition, the  exclusion of the  asset write-downs results  in data that
    assists in understanding ongoing  operating results because the  write-downs
    were  non-recurring charges. However, this data is not intended to represent
    cash flow or  results of  operations in accordance  with generally  accepted
    accounting  principles.  See the  Company's  Financial Statements  and Notes
    thereto appearing elsewhere in this Prospectus.
 
                                       17
<PAGE>
               MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS
 
    The following discussion and analysis should be read in conjunction with the
Selected  Financial Data, the Unaudited Pro  Forma Financial Information and the
financial statements  and  related notes  thereto  appearing elsewhere  in  this
Prospectus.
 
PRO FORMA AND HISTORICAL RESULTS OF OPERATIONS
 
    The   following  table  sets  forth   pro  forma  statements  of  operations
information in dollars and as  a percentage of total net  sales for each of  the
two  years ended December 31,  1995, and the three  months ended March 31, 1995,
and  historical  statement  of  operations  information  in  dollars  and  as  a
percentage of total net sales for the three months ended March 31, 1996. The pro
forma  information  gives effect  to  the acquisition  of  Lamaur as  if  it had
occurred at the beginning of each period presented. The pro forma information is
not necessarily indicative  of either  future results of  operations or  results
that  might  have  occurred  if  the acquisition  had  been  consummated  at the
beginning of each of the indicated periods.
 
<TABLE>
<CAPTION>
                                 YEAR ENDED DECEMBER 31,             THREE MONTHS ENDED MARCH 31,
                           ------------------------------------   -----------------------------------
                               PRO FORMA          PRO FORMA          PRO FORMA          HISTORICAL
                                 1994                1995               1995               1996
                           -----------------   ----------------   ----------------   ----------------
                                                         (IN THOUSANDS)
<S>                        <C>        <C>      <C>        <C>     <C>        <C>     <C>        <C>
Total net sales..........  $ 121,277   100.0%  $117,766   100.0%  $ 31,653   100.0%  $ 28,480   100.0%
Cost of goods sold.......     69,764    57.5     71,395    60.6     19,554    61.8     17,954    63.0
                           ---------  ------   --------   -----   --------   -----   --------   -----
Gross margin.............     51,513    42.5     46,371    39.4     12,099    38.2     10,526    37.0
Operating expenses.......     54,600    45.0     45,130    38.3     10,742    33.9     10,843    38.1
Write-down of assets.....    120,100    99.0     11,000     9.4     11,000    34.7         --      --
                           ---------  ------   --------   -----   --------   -----   --------   -----
Operating loss...........   (123,187) (101.5)    (9,759)   (8.3)    (9,643)  (30.4)      (317)   (1.1)
Other income (expense):
    Interest expense.....     (2,374)   (2.0)    (1,554)   (1.3)      (410)   (1.3)      (414)   (1.4)
    Other income.........        705      .6        101      --         39      .1          8      --
                           ---------  ------   --------   -----   --------   -----   --------   -----
Net loss.................  $(124,856) (102.9)% $(11,212)   (9.6)% $(10,014)  (31.6)% $   (723)   (2.5)%
                           ---------  ------   --------   -----   --------   -----   --------   -----
                           ---------  ------   --------   -----   --------   -----   --------   -----
</TABLE>
 
 THREE MONTHS ENDED MARCH 31, 1996 (HISTORICAL) COMPARED TO THREE MONTHS ENDED
 MARCH 31, 1995 (PRO FORMA)
 
    Total net sales for  the quarter ended March  31, 1996, were $28.5  million,
compared  with pro forma sales of $31.7 million for the same period in the prior
year,  a  decline  of  10.1%.  Although  the  STYLE-Registered  Trademark-  line
experienced an increase in sales during the first quarter of 1996, this increase
was  more than offset by decreases  in PERMASOFT-Registered Trademark- sales and
contract manufacturing revenues.  The new Lamaur  management team believes  that
the  decline  in  PERMASOFT-REGISTERED  TRADEMARK- sales  is  the  result  of an
unsuccessful 1994 marketing effort in which the PERMASOFT-REGISTERED  TRADEMARK-
product line was reformulated and repackaged, causing confusion among customers.
This  confusion, together with the  substantial reduction in advertising support
for PERMASOFT-REGISTERED TRADEMARK- after the first quarter of 1995 and a change
in consumer preferences  that resulted  in a  reduction in  perm incidence,  was
responsible  for the decline  in PERMASOFT-REGISTERED TRADEMARK-  sales in 1995,
which has continued into 1996. Lamaur's new management has developed a  strategy
intended  to reverse the  decline in PERMASOFT-REGISTERED  TRADEMARK- sales that
includes  increased  advertising  and  an  expanded  focus  on  customers   with
color-treated  hair, a growing market segment. The higher contract manufacturing
revenues in the 1995  period compared to the  1996 period reflected  significant
revenues  from  a  one-time  manufacturing  project  the  Company  performed for
DowBrands in 1995 while a new  DowBrands plant was coming on-line. In  addition,
1995  first  quarter results  reflected a  significant order  for a  new product
launch by a contract customer.
 
    Gross margin  for  the quarter  ended  March  31, 1996,  decreased  by  $1.6
million,  or 13.0%, as compared with pro  forma gross margin for the same period
in 1995. Gross  margin as  a percentage  of net sales  was 37.0%  for the  first
quarter  of 1996, as  compared with pro  forma gross margin  of 38.2% during the
same period in 1995. The decrease in gross margin percentage in 1996 was due  to
a  change  in product  sales mix  to lower  margin  products as  a result  of an
increase in sales  of the lower  margin STYLE-Registered Trademark-  line and  a
decrease in
 
                                       18
<PAGE>
consumer  retail purchases of the  higher margin PERMASOFT-Registered Trademark-
product line. The Company believes its  gross margin percentage in 1996 will  be
comparable  to the 1995 full year pro  forma gross margin percentage as a result
of   its    emphasis    on    higher   margin    products    such    as    SALON
STYLE-Registered  Trademark-,  the  development  of  the  Company's  strategy to
reverse the decline in sales  of PERMASOFT-Registered Trademark-, the  Company's
highest  margin product,  and the Company's  efforts to reduce  raw material and
packaging costs.
 
    Operating expenses of $10.8  million for the quarter  ended March 31,  1996,
were relatively unchanged from the pro forma operating expenses of $10.7 million
for  the same period in 1995. Operating expenses for the quarter ended March 31,
1996  reflect  $0.5  million  in  marketing  expenses  for  the   aforementioned
PERMASOFT-REGISTERED  TRADEMARK- advertising campaign as  well as an increase of
approximately $0.2 million in allowances for doubtful accounts as a result of  a
bankruptcy filing by a contract manufacturing customer. The Company expects that
increased  marketing activities will result  in substantial additional marketing
support expenses in the next two  years, while the results of those  activities,
if  they are  successful, may  not result  in proportional  revenue increases in
those same period.
 
    The $11.0 million write-down of assets by  Dow in the first quarter of  1995
reflected  a  further adjustment  in the  carrying  value of  Lamaur to  its net
realizable value  in  connection with  Dow's  decision to  sell  Lamaur.  Future
significant changes are not expected as all assets and liabilities were recorded
at  their estimated  fair values  at the  date of  the Company's  acquisition of
Lamaur.
 
    As a result  of the foregoing  factors, the operating  loss for the  quarter
ended  March 31, 1996 was $0.3 million, compared with a pro forma operating loss
of $9.6 million in the same period in 1995. Excluding the asset write-down,  pro
forma operating profit for the quarter ended March 31, 1995 would have been $1.4
million.
 
    Interest  expense was $0.4 million for each  of the quarters ended March 31,
1996 and 1995.
 
    As a result  of the foregoing  factors, the  net loss for  the three  months
ended  March 31, 1996 was $0.7 million, compared to a pro forma net loss for the
three months ended March 31, 1995 of $10.0 million.
 
  YEAR ENDED DECEMBER 31, 1995 (PRO FORMA) COMPARED TO YEAR ENDED DECEMBER 31,
1994 (PRO FORMA)
 
    Total net sales on  a pro forma  basis of $117.8  million for 1995  declined
2.9%    compared   to   $121.3    million   in   1994.    Although   the   SALON
STYLE-Registered Trademark- product line and contract manufacturing  experienced
sales  growth,  these  increases  were  more than  offset  by  decreases  in the
PERMASOFT-Registered Trademark- and  STYLE-Registered Trademark- product  lines.
The  decrease in PERMASOFT-REGISTERED TRADEMARK- sales in 1995 followed moderate
sales increases in 1994  after a heavily funded  marketing campaign. As part  of
that 1994 marketing effort, the PERMASOFT-REGISTERED TRADEMARK- product line was
reformulated  and repackaged. However, in the  view of the new Lamaur management
team, the reformulation and repackaging caused confusion among customers, which,
together  with   the   substantial   reduction  in   advertising   support   for
PERMASOFT-REGISTERED  TRADEMARK- after the first quarter of 1995 and a change in
consumer preferences  that  resulted  in  a reduction  in  perm  incidence,  was
responsible for the decline in PERMASOFT-REGISTERED TRADEMARK- sales in 1995. As
a  result, Lamaur's new management has  developed a strategy intended to reverse
the decline  in PERMASOFT-REGISTERED  TRADEMARK- sales  that includes  increased
advertising  and expanding  its focus  to customers  with color-treated  hair, a
growing market  segment.  Included  in  contract  manufacturing  were  sales  to
DowBrands,  which  increased  by  $2.2 million,  or  11.3%.  Sales  to DowBrands
represented 18.2% of pro  forma total net  sales for 1995  compared to 15.9%  in
1994.
 
    Pro  forma gross margin for 1995 decreased  by $5.1 million as compared with
1994, or 10.0%. Gross margin  as a percentage of pro  forma total net sales  was
39.4%  in 1995,  as compared with  42.5% in  1994. The decrease  in gross margin
percentage was due to a change in product sales mix to lower-margin products, as
a result  of  a decrease  in  consumer retail  purchases  of the  higher  margin
PERMASOFT-Registered  Trademark-  product line,  and  increases in  lower margin
contract manufacturing, as well as a greater emphasis on promotional activities,
which resulted  in higher  product  costs. The  decrease  in gross  margins  was
partially offset by the higher margins provided by SALON
STYLE-Registered  Trademark-, as  well as a  reduction of  direct labor employee
benefit expenses in 1995 as a result  of pro forma adjustments in the amount  of
$874,000,  related  to the  elimination  of postretirement  benefits  and 401(k)
matching contributions, and $160,000, related to the reduction in the  Company's
vacation  benefits. The pro forma adjustments were made to reflect the Company's
decision to eliminate or reduce
 
                                       19
<PAGE>
those benefits. Comparable adjustments  are not included in  the 1994 pro  forma
gross margin. See note (1) in Notes To Unaudited Pro Forma Combined Statement of
Operations  on page 15. The Company expects  its gross margin percentage in 1996
to be comparable to the  1995 pro forma gross margin  percentage as a result  of
its emphasis on higher margin products such as SALON
STYLE-Registered  Trademark-,  the  development  of  the  Company's  strategy to
reverse the decline in sales  of PERMASOFT-Registered Trademark-, the  Company's
highest  margin product,  and the Company's  efforts to reduce  raw material and
packaging costs.
 
    Operating expenses on a pro forma basis for 1995 decreased to $45.1 million,
or 38.3% of pro forma total net sales, as compared to $54.6 million or 45.0%  of
pro  forma  total net  sales  in 1994.  The decrease  was  principally due  to a
reduction in  marketing  expenses in  1995  from  1994 levels,  which  had  been
increased in 1994 for the PERMASOFT-Registered Trademark- marketing campaign and
the  introduction  of a  new  product line,  SALON  STYLE-Registered Trademark-.
Operating expenses on a pro forma basis also decreased because of the  reduction
in  1995 employee benefit expenses as a  result of pro forma adjustments made by
the  Company  in  the  amount  of   $570,000  related  to  the  elimination   of
postretirement  benefits and 401(k) matching contributions, and $105,000 related
to the reduction in the Company's  vacation benefits. The pro forma  adjustments
were  made  to  reflect the  Company's  decision  to eliminate  or  reduce those
benefits. Comparable  adjustments  are  not  included  in  the  1994  pro  forma
operating  expenses.  See note  (2)  in Notes  To  Unaudited Pro  Forma Combined
Statement of Operations on page 15.
 
    The $120.1  million write-down  of assets  by Dow  in 1994  was required  to
adjust  the carrying value of  Lamaur to its net  realizable value in connection
with Dow's decision to  sell Lamaur. An additional  write-down of $11.0  million
was  recorded in 1995. Future significant charges are not expected as all assets
and liabilities were recorded at their estimated fair values at the date of  the
Company's acquisition of Lamaur.
 
    As  a result of the foregoing factors, the pro forma operating loss for 1995
was $9.8 million,  compared with  the 1994 pro  forma operating  loss of  $123.2
million.  Excluding the asset write-down, pro  forma operating income would have
been $1.2 million  in 1995 and  pro forma  operating loss would  have been  $3.1
million in 1994.
 
    Pro  forma interest expense, which was  $1.6 million for 1995, compared with
$2.4 million  in  1994, represents  interest  on the  indebtedness  incurred  in
connection  with  the  Company's  acquisition  of  Lamaur  and  expected average
borrowings during the periods.
 
    As a result of the  foregoing factors, the pro forma  net loss for 1995  was
$11.2 million, compared with the 1994 pro forma net loss of $124.9 million.
 
HISTORICAL RESULTS OF OPERATIONS
 
  YEARS ENDED DECEMBER 31, 1995, 1994 AND 1993 AND THREE MONTHS ENDED MARCH 31,
1996 AND 1995 FOR THE COMPANY
 
    The  Company  was  in a  development  stage  and had  no  revenues  until it
completed the  acquisition of  Lamaur in  November 1995.  Operating expenses  of
$10.8  million were incurred in the three  months ended March 31, 1996, compared
with $0.1  million in  the three  months  ended March  31, 1995,  and  operating
expenses  of $3.5  million were  incurred in the  year ended  December 31, 1995,
compared with $0.6 million in the year ended December 31, 1994, and $1.6 million
in the period from April  1, 1993 (Inception) to  December 31, 1993. The  higher
operating  expenses for 1995 and the first quarter of 1996 primarily reflect the
inclusion of Lamaur's  operating expenses  after its acquisition  in late  1995.
Prior to the Lamaur acquisition, the Company's operating expenses were comprised
of  marketing, administrative and  other operating expenses  incurred to support
the Company's technology development and  research activities. The higher  level
of  expense in  1993 reflected a  $1.0 million  fee to Intertec  Ltd., a limited
partnership controlled by the Company's  Chairman of the Board, Chief  Executive
Officer and principal stockholder, in consideration of the grant of an exclusive
license  to use certain patented technology for cosmetic hair care applications.
See "Business -- Research and Development -- EHS Laboratories Technology." As  a
result  of the foregoing factors, the Company incurred a loss of $0.7 million in
the first quarter of 1996, compared with a
 
                                       20
<PAGE>
loss of $0.1 million in the first quarter of 1995, and a loss of $1.4 million in
the year ended December 31,  1995, compared with a loss  of $0.6 million in  the
year  ended December  31, 1994, and  a loss of  $1.6 million in  the period from
April 1, 1993 (Inception) to December 31, 1993.
 
  YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993 FOR
LAMAUR
 
    Total net sales for 1994 increased to $121.3 million from $112.0 million for
1993, an  increase  of $9.3  million,  or 8.3%.  This  was attributable  to  the
increase in unit sales of PERMASOFT-Registered Trademark-, the introduction of a
new  product line, SALON  STYLE-Registered Trademark- and  the increase in sales
volume of  contract manufacturing  as a  result of  increased orders  from  both
DowBrands  and  other  customers.  These  increases  were  partially  offset  by
decreases  in   the   net   sales   of   Lamaur's   Salon   Division   and   the
STYLE-Registered  Trademark- product line.  The STYLE-Registered Trademark- line
experienced a sales decline in 1994  as a result of its competitors  introducing
new products and increasing promotional activities in the price-value segment of
the  market. Included in  contract manufacturing sales  were sales to DowBrands,
which increased by $2.7 million, or 16.0%. Sales to DowBrands represented  15.9%
of total net sales for 1994, compared to 14.8% in 1993.
 
    Gross  margins for 1994 increased by $8.6  million over 1993, or 20.9%, as a
result of increased  sales volume.  Gross margin as  a percentage  of total  net
sales  was  40.9% in  1994, as  compared  with 36.6%  in 1993.  This improvement
reflected an improved product mix toward higher margin products, resulting  from
the introduction of SALON STYLE-Registered Trademark- and the positive effect of
an advertising campaign for PERMASOFT-Registered Trademark-. In addition, Lamaur
realized  a full year of benefit from  its cost reduction program implemented in
the latter part of 1993.
 
    Operating expenses increased to $57.8 million or 47.7% of total net sales in
1994, compared to  $53.9 million,  or 48.1% in  1993. This  was attributable  to
increased  marketing  dollars  for  the  advertising  campaign  to  support  the
PERMASOFT-REGISTERED  TRADEMARK-   reformulation   and   repackaging   and   the
introduction   of  SALON  STYLE-Registered   Trademark-.  These  increases  were
partially offset  by  the benefits  realized  from the  cost  reduction  program
described above.
 
    The  $120.1 million  write-down of  assets by  Dow in  1994 was  required to
adjust the carrying value  of Lamaur to its  net realizable value in  connection
with  Dow's decision  to sell  Lamaur. Dow acquired  Lamaur, which  was a public
company, in 1987 and recorded substantial goodwill, which represented the excess
of the purchase price over the fair value  of the net assets acquired. Due to  a
decline  in market  share of  Lamaur's products,  the value  of Lamaur decreased
significantly subsequent  to the  acquisition by  Dow, resulting  in the  charge
described above.
 
    As a result of the foregoing factors, the operating loss for 1994 was $128.4
million  compared with the  1993 operating loss of  $12.9 million. Excluding the
asset write-down, the 1994 operating loss would have been $8.3 million.
 
    Interest expense was $5.8  million for 1994, compared  with $6.6 million  in
1993.  Lamaur's capital requirements  were funded by Dow  and Lamaur was charged
interest based  upon  its  working  capital. In  addition,  Lamaur  was  charged
interest  by Dow  for an amount  related to  the financing of  Dow's purchase of
Lamaur.
 
   
    As a result  of the  foregoing factors,  the net  loss for  1994 was  $133.5
million, compared with the 1993 net loss of $19.2 million.
    
 
LIQUIDITY AND CAPITAL RESOURCES
 
    Through late 1995, the Company financed all of its working and other capital
requirements   from  equity  infusions  and   borrowings  from  certain  of  its
stockholders.
 
    As a result  of the  Lamaur acquisition, the  Company is  leveraged and  has
substantial  debt service  requirements and,  following the  Offering, will have
substantial preferred  stock  dividend  requirements. At  March  31,  1996,  the
Company  had approximately $23.0 million outstanding in long-term and short-term
debt, including approximately $14.3 million outstanding under the Norwest Credit
Agreement, $5.0 million outstanding  under the Dow Convertible  Note as part  of
the purchase price of Lamaur, and $2.6 million
 
                                       21
<PAGE>
representing  credits accepted by  Dow in connection with  the acquisition to be
credited in quarterly installments toward future product purchases by Dow over a
two-year period.  A substantial  portion  of the  Company's  cash flow  will  be
required  for  debt  service  and  preferred  stock  dividend  requirements. The
Company's principal sources  of funds  are borrowings under  the Norwest  Credit
Agreement.
 
    The  Norwest Credit Agreement is for  three years, commencing November 1995,
and provides for a working capital line up  to $14.0 million and a term loan  of
$6.0  million which is amortized over five years with estimated annual principal
installments of $1.2  million. The working  capital balances and  term loan  are
payable in full in November 1998. The interest rates on these loans are variable
and are tied to Norwest Bank's base rate. The working capital line and term loan
with  Norwest are secured by all of the assets of the Company and impose certain
operating and  financial  restrictions  such  as  minimum  income  requirements,
minimum  net  worth and  debt service  and  leverage ratios  (as defined  in the
Norwest Credit Agreement). Such restrictions  will affect the Company's  ability
to   incur  additional  indebtedness  and  will  limit  the  amount  of  capital
expenditures. See "Risk Factors -- Leverage, Substantial Debt Service, Preferred
Stock Dividend Requirements and Related Financial and Operating Restrictions."
 
    Upon the Offering, the Dow Convertible  Note will be converted into  763,500
shares  of  Series  B Convertible  Preferred  Stock,  the holders  of  which are
entitled to  dividends ($400,000  annually)  which will  accrue whether  or  not
declared and will be cumulative to the extent not paid.
 
    The  Company has had  no significant capital expenditures  since its date of
inception. Capital expenditures for Lamaur were approximately $1.1 million, $0.9
million and $2.5 million for the years  ended December 31, 1995, 1994 and  1993,
respectively.  The Company's capital expenditures for 1996 are anticipated to be
approximately $1.5 million.
 
    Accounts receivable at March 31,  1996 increased $3.4 million from  December
31,  1995, principally due  to higher sales  in March 1996  compared to December
1995.
 
    At December 31, 1995, the Company  had deferred tax assets of $1.3  million,
consisting  primarily of net operating loss carryforwards. Because the Company's
Lamaur  division  experienced  cumulative  losses  over  the  last  nine  years,
management  believes that  it is  more likely  than not  that sufficient taxable
income will  not be  generated in  future periods  to utilize  the deferred  tax
assets.  Therefore, at December  31, 1995 a valuation  allowance of $1.3 million
was established.
 
    The Company intends to use $8.0 million of the net proceeds of this Offering
to reduce the indebtedness outstanding  under the Norwest Credit Agreement.  The
indebtedness  expected to be repaid currently  bears interest at the annual rate
of 9.75%, which is 1.25% over Norwest's current base rate. The Company may  from
time  to time  increase its  borrowings under its  revolving line  of credit, as
needed for its working capital and general corporate requirements. The remaining
net proceeds  from  this Offering  (including  any proceeds  received  from  the
exercise  of the over-allotment option) are  expected to be utilized for general
corporate purposes, including principally  expanding Lamaur's marketing  efforts
by  introducing  new  products  (approximately  $4.5  million),  supporting  EHS
Laboratories' ongoing research and  development activities directed towards  the
completion  of its first prototype advanced hair styling products (approximately
$2.0 million), and  the restaging  of certain  existing products  (approximately
$1.0 million). The balance will be used for working capital.
 
    Management  believes that the Company's cash  on hand, anticipated cash flow
from operations  and the  amounts available  to the  Company under  the  Norwest
Credit   Agreement  will  be   sufficient  for  its   working  capital,  capital
expenditures and debt service and preferred stock requirements for at least  the
next 24 months. See "Use of Proceeds."
 
                                       22
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
    The  Company develops,  formulates, manufactures  and markets  personal hair
care products, consisting of shampoos, conditioners, hair sprays, permanent wave
products and other  styling aids, for  both the consumer  and professional  hair
care  markets.  These  products are  distributed  through  its recently-acquired
Lamaur division to  consumer retail outlets,  professional salons and  specialty
shops.  The Company also  contract manufactures a variety  of aerosol sprays and
other products.  The Company  believes its  Lamaur division  was among  the  ten
largest  manufacturers in the United States in 1995 (based on domestic revenues)
in three categories of hair care products -- shampoos, conditioners and  styling
aids.  The Company's EHS Laboratories division is engaged in the early stages of
research and development with  respect to a new  hair styling concept. Based  on
patented  technology licensed by  the Company from an  affiliate, the product is
intended to combine electronics and chemicals to style, color and condition hair
quickly,  without  the  damaging  side  effects  often  experienced  with   most
chemical-based hair styling products.
 
    In  November 1995, the Company acquired  Lamaur for an aggregate acquisition
cost of approximately $30.2  million, of which  approximately $13.7 million  was
paid in cash, $8.5 million in Series A Convertible Preferred Stock, $5.0 million
in  the form  of the Dow  Convertible Note,  and $3.0 million  in credits toward
future product  purchases  by Dow.  The  assets  and operations  of  Lamaur  had
previously  constituted the Personal Care Division  of Dow. Through the issuance
of the  Convertible Preferred  Stock, Dow  received an  equity interest  in  the
Company  (17.3% after giving effect to this Offering). Lamaur has been a leading
domestic producer and marketer of a broad  range of hair care products for  over
60  years and was an independent publicly-traded company, listed on the New York
Stock Exchange, until its  acquisition by Dow in  1987 for approximately  $183.0
million.  The  purchase price  paid  by Dow  in  1987 reflected  Lamaur's market
valuation at  the time  and the  existence  of a  competing bid.  The  Company's
management  believes that the subsequent decline in Lamaur's value was caused by
Dow's decision to shift Lamaur from its traditional marketing-driven  operations
to one based on Dow's chemical research and development capabilities.
 
    Lamaur  is a leading domestic producer and marketer of a broad range of hair
care products. Its product lines are sold through consumer retail outlets by its
retail   division   (the   "Retail    Division")   under   the    premium-priced
PERMASOFT-Registered  Trademark-,  mid-priced SALON  STYLE-Registered Trademark-
and value-priced STYLE-Registered Trademark- brand  names. Each line contains  a
wide  assortment  of  shampoos,  conditioners  and  styling  products positioned
towards distinct consumer segments.  In addition, a full  line of high  quality,
premium-priced products including shampoos, conditioners, hair sprays, perms and
a variety of styling aids are sold to the professional salon and specialty shops
market   by  its  salon  division  (the  "Salon  Division")  under  the  NUCLEIC
A-Registered Trademark-, APPLE PECTIN-Registered Trademark- and
VITA/E-Registered Trademark- brand names and the recently introduced  PATIVA-TM-
brand  name. Sales by the Retail Division, which historically have accounted for
between 62% and 70% of Lamaur's total revenues, are made to mass  merchandisers,
food  stores, drug stores  and others by  a combination of  the Company's direct
sales force and a network of independent brokers. Sales by the Salon Division to
the professional  market,  including sales  to  distributors who  then  sell  to
professional  salons and  specialty outlets, are  made directly  by the in-house
sales force, and historically have accounted for between 14% and 17% of Lamaur's
total sales.  Lamaur also  manufactures  certain products,  principally  aerosol
sprays,  on a contract basis for  third parties. Those activities generally have
accounted for approximately  16% to  23% of  Lamaur's sales  and generate  lower
margins than its other sales.
 
    The  Company is engaged through its  EHS Laboratories division in technology
development and research activities related to hair styling applications of  the
Company's licensed proprietary technology. The Company's objective is to develop
products that will apply the Company's technology to electronically style, color
and  condition  hair  quickly,  and  without  the  often  damaging  side effects
experienced with the harsh  chemicals and heat  treatments associated with  most
traditional hair care products. The Company has internally conducted preliminary
laboratory tests involving the reaction of human hair to electromagnetic signals
and  has assisted  its affiliated licensor  in obtaining a  United States patent
that the  Company  believes  provides  broad  coverage,  and  hence  significant
protection, for its licensed proprietary technology. The Company does not expect
to  introduce  any prototype  product  before the  second  half of  1998  at the
earliest.
 
                                       23
<PAGE>
To date,  the  Company's  activities  have included  market  research,  such  as
obtaining   and  reviewing  material   and  data  describing   market  size  and
demographics of hair care products markets throughout the world and current  and
future  competitive  trends, as  well  as communicating  with  various companies
engaged in the hair care products  industry. The Company's business strategy  in
part  reflects the results of this  market research. The Company also introduced
its  licensed  proprietary  technology  and  development  strategy  to  selected
companies  in the hair  care industry to  form a foundation  for possible future
cooperative efforts. Substantial additional steps  will need to be taken  before
the  Company can  commercially introduce any  ELECTRONIC CHEMISTRY-TM- products.
The Company anticipates that  some of these steps  will be taken internally  and
some will be undertaken pursuant to relationships with third parties.
 
INDUSTRY OVERVIEW
 
    Worldwide   retail  sales  of  hair   care  products  (excluding  hair  care
appliances) in 1994  were approximately  $25.0 billion,  of which  approximately
$4.5  billion represented sales in North America.  It is estimated that by 2000,
worldwide retail  sales of  hair care  products will  reach approximately  $32.8
billion, with approximately $5.6 billion attributable to sales in North America.
 
    There  have been changes in consumers'  buying patterns toward higher priced
shampoos and conditioners and specialty niche products. In addition, the cost of
goods sold in the hair care products market has been rising steadily for several
years; however, intense competition has prevented manufacturers and distributors
from passing those increases on to customers. The result has been an erosion  in
profit  margins among the industry's competitors generally, although this effect
has been less  pronounced in  certain market  niches that  are characterized  by
premium  pricing and  fewer competitors.  Consequently, the  hair care industry,
despite its size and growth, has  been experiencing both a consolidation in  the
number  of  competitors and  a  globalization in  the  marketing efforts  of the
remaining competitors.  The Company  believes  that, currently,  five  companies
(Unilever  N.V.,  The  Procter  & Gamble  Company,  Alberto-Culver  Company, The
Gillette Company  and  Johnson  &  Johnson) account  for  approximately  60%  of
worldwide sales in the hair care products industry.
 
STRATEGY
 
    The  Company believes  the most  significant trends  currently affecting the
hair care industry that will continue to influence its competitive planning  for
both  the retail and professional segments of  the market are an increase in the
marketing impact of certain types of consumer retail outlets, particularly  mass
merchandisers  and changes in  consumers' buying patterns  towards higher priced
shampoos and  conditioners  and specialty  niche  products. Competition  in  the
professional  segment of the market is also influenced by a company's ability to
maintain a clear separation of brands between those directed at the professional
market and those directed at the consumer retail market, and substantial contact
with and service to the professional customer. Among the competitive factors the
Company faces are the need to introduce and promote (i) high-end products in the
professional market, (ii)  both higher-quality,  professional-type products  and
more natural products in the retail market, and (iii) line extensions of styling
aids.
 
    The  Company's  objective is  to become  a  leading worldwide  developer and
marketer of advanced  hair care products  through a strategy  that combines  the
stability  provided by Lamaur's  established hair care  products business, which
the Company intends  to return  to profitability, and  the growth  opportunities
available  through acquisitions, strategic relationships  and the development of
EHS Laboratories'  technology.  To  implement this  strategy,  the  Company  has
installed  a  new  senior management  team  with significant  experience  in the
personal care products industry. Key features of the Company's strategy  include
emphasizing  marketing and sales efforts  while maintaining the Company's strong
production  base  and  research  capabilities,  in  addition  to  refining   the
cost-cutting  program  introduced  by  prior management.  The  Company  plans to
increase  its  market  share  by  expanding  its  national  marketing   program,
broadening  its  base  of  exclusive professional  market  distributors  for its
PATIVA-TM- line of products,  and increasing sales to  Mexico, Canada and  other
international   markets.  Since  January  1,  1996,  the  Company  has  obtained
significant contract manufacturing  orders from new  customers, with  deliveries
commencing  in the second quarter, and intends to continue to increase the level
of its contract  manufacturing activities  by obtaining  additional orders  from
both existing and new customers. In
 
                                       24
<PAGE>
addition,  the  Company intends  to  explore opportunities  for  acquisitions or
strategic relationships that may enable it to expand its hair care products line
or diversify its business into other segments of the personal care market.
 
    Lamaur experienced 30 consecutive years of profitable operations immediately
prior to its acquisition by Dow in 1987. Although Lamaur experienced net  losses
in  each year since becoming a division of Dow in 1987, it experienced operating
earnings (before  reflecting interest  to Dow,  goodwill charges  and taxes)  in
fiscal  years 1989,  1990 and  1991. The Company's  immediate goal  is to return
Lamaur to profitability by the end of 1996. In order to achieve this  objective,
the  Company will return the principal focus of Lamaur's operations to sales and
marketing. In that  regard, the Company  believes it will  need to increase  its
share  of  the retail  segment of  the market,  in part  through an  increase in
advertising  and  promotions,  and  also   increase  the  number  of   exclusive
distributors  for  its  professional products,  while  maintaining  its existing
network of  distributors. The  costs of  expanding the  Company's retail  market
share  are expected  to be  substantial, both during  the remainder  of 1996 and
thereafter.
 
PRODUCTS
 
    The Company formulates and manufactures a  broad range of hair care  product
lines,  consisting of approximately 90 products, marketed under several distinct
brand  names.  Product  lines  sold  through  consumer  retail  outlets  include
PERMASOFT-Registered   Trademark-,   SALON   STYLE-Registered   Trademark-,  and
STYLE-Registered Trademark- brand names that are widely recognized by  retailers
and  consumers. Each line contains a  broad assortment of shampoos, conditioners
and styling  products and  is positioned  towards a  distinct consumer  segment.
Product  lines used  by stylists  and sold  by salons  and beauty  supply stores
throughout the United States and in Canada include shampoos, conditioners,  hair
sprays,  perms and a variety of styling  aids sold under the PATIVA-TM-, NUCLEIC
A-Registered Trademark-, APPLE PECTIN-Registered Trademark- and
VITA/E-Registered Trademark- brand names. In addition, Lamaur also  manufactures
products, principally aerosol sprays, under contract for third parties.
 
    The  following table sets forth the  Company's principal brands and products
sold within each brand:
 
                                 RETAIL BRANDS
 
<TABLE>
<CAPTION>
BRAND                                          SHAMPOOS AND CONDITIONERS                   STYLING AIDS AND PERMS
--------------------------------------  ----------------------------------------  ----------------------------------------
<S>                                     <C>                                       <C>
PERMASOFT-Registered Trademark-.......  Revitalizing Shampoo, Moisturizing        Hair Sprays (aerosol and nonaerosol),
                                        Shampoo, Extra Body Shampoo, Shampoo      Mousse, Gel, Frizz Control Cream, Shine
                                        Plus Conditioner, Revitalizing            Treatment, Conditioning Foam,
                                        Conditioner, Moisturizing Conditioner,    Revitalizing Spray
                                        Extra Body Conditioner, Deep
                                        Reconditioning Treatment, Moisturizing
                                        Mist Conditioner
SALON STYLE-Registered Trademark-.....  Moisture Potion-Registered Trademark-     Hair Sprays (aerosol and nonaerosol),
                                        Shampoo, Therapy Shampoo, Strengthening   Spray Gel, Vitafixx-TM- Spritz, Body
                                        Shampoo, NutriShine Shampoo, Hydration    Boost-Registered Trademark- Mousse,
                                        Conditioning Shampoo, Botanical           Defrizz 'N Shine-Registered Trademark-
                                        Reconstructing Conditioner, Moisture      Hydrating Cream
                                        Potion-Registered Trademark-
                                        Conditioner, Detangling Conditioner, Pro
                                        Mist Leave-On Conditioner, Hydro
                                        Balanced Hair Masque
STYLE-Registered Trademark-...........  Moisturizing Shampoo, Extra Body          Hair Sprays (aerosol and non-aerosol),
                                        Shampoo, Regular Shampoo, Strawberry      Gel, Mousse, Dry
                                        Shampoo, Nourishing Shampoo, Coconut &    Style-Registered Trademark- Hair Spray
                                        Papaya Shampoo, Moisturizing              for Men (aerosol)
                                        Conditioner, Extra Body Conditioner,
                                        Regular Conditioner, Strawberry
                                        Conditioner, Deep Conditioning
                                        Conditioner, Coconut & Papaya
                                        Conditioner
</TABLE>
 
                                       25
<PAGE>
<TABLE>
<CAPTION>
                                                       SALON BRANDS
 
BRAND                                          SHAMPOOS AND CONDITIONERS                   STYLING AIDS AND PERMS
--------------------------------------  ----------------------------------------  ----------------------------------------
<S>                                     <C>                                       <C>
PATIVA-TM-............................  Curl Cleanse-Moisturizing Shampoo,        Mousse, Spritz, Design Creme,
                                        Revitalizing Volumizing Conditioner       Alternative Wave (Normal), Alternative
                                                                                  Wave (Tinted), Sprae Concentrate Hair
                                                                                  Spray
NUCLEIC A-Registered Trademark-.......  Body Plus-Registered Trademark- Shampoo,  Botanical-TM- Hair Spray, Gel
                                        Proteplex-Registered Trademark- Shampoos
                                        and Conditioner
 
APPLE PECTIN-Registered Trademark-....  Shampoo and Conditioner, Moisturizing     Moisturizing Hair Spray, Acid Perm,
                                        Shampoo, ScentSates-TM- Shampoos and      Apple Pectin Plus-Registered Trademark-
                                        Conditioners, Apple Pectin                Perm, Ten-Minute Wave, Ultra Hold
                                        Plus-Registered Trademark- Shampoo and    Mousse, Styling Creme
                                        Conditioner in One
VITA/E-Registered Trademark-..........  Shampoo, Conditioners                     Perm, Hair Spray, Ultrahold Hair Spray,
                                                                                  Unscented Hair Spray, Maximum Hold Hair
                                                                                  Spray, Ultra-hold Concentrate Hair Spray
Other Salon Products..................  Natural Man-TM- Conditioning Shampoo,     Natural Man-TM- Styling Creme, Natural
                                        Bone Marrow-Registered Trademark-         Man-TM- Hair Spray, Natural
                                        Conditioners                              Woman-Registered Trademark- Hair Spray,
                                                                                  CO-A-Registered Trademark- Perm, CO-A
                                                                                  Kinetics-Registered Trademark- Perm,
                                                                                  Lamaur Inception-Registered Trademark-
                                                                                  Thio-Free Perm,
                                                                                  Strata-Registered Trademark- Perm, Gamma
                                                                                  pHactor-Registered Trademark- Wave Set
                                                                                  and Concentrate,
                                                                                  Beauti-Lac-Registered Trademark- Hair
                                                                                  Spray, Stylac-Registered Trademark- Hair
                                                                                  Spray, Sprayage-Registered Trademark-
                                                                                  Hair Spray, Body Plus Mousse,
                                                                                  Axiom-Registered Trademark- Perm, Body
                                                                                  for Sure-Registered Trademark- Perm
</TABLE>
 
    PERMASOFT-Registered Trademark-, which  is the  Company's "high-end"  retail
product  line, was developed to  meet the needs of  a large segment of consumers
who use permanent wave products. As a result of a lower incidence of perm  usage
(a  decline in usage among women from approximately 54% in 1990 to approximately
34% in 1994)  and competition from  others developing products  for this  market
segment,  PERMASOFT-Registered Trademark- sales  have declined 46%  from 1991 to
1995. The Company has  developed a strategy intended  to reverse the decline  in
PERMASOFT-Registered  Trademark- sales which  includes increased advertising and
expanding the  product line's  focus  to customers  with color-treated  hair,  a
growing market segment.
 
    SALON  STYLE-Registered  Trademark-  was  launched  in  1994  as  a  line of
"mid-priced" shampoos  and  conditioners  positioned  as  "Salon  Quality  at  a
Fraction of the Price." The line was successfully extended in late 1994 with the
addition of styling products.
 
    STYLE-Registered  Trademark- is the Company's "value priced" brand, intended
for use by the entire family. The  brand has shown a significant turnaround  the
last  six months of  1995, with unit  sales increasing by  47% compared with the
comparable period in 1994, after four years of declining sales.
 
    PATIVA-TM-  is  a  line  of  professional  salon  products  anchored  by  an
innovative  wave technology  that eliminates  the neutralizer  step. Launched in
March 1995, this line provides the Salon Division with a "higher-end" brand.
 
                                       26
<PAGE>
    The following table sets forth certain information concerning the  Company's
net sales by division in each of the last five fiscal years:
<TABLE>
<CAPTION>
                                                  NET SALES BY DIVISION FOR YEAR ENDED DECEMBER 31,
                          -------------------------------------------------------------------------------------------------
                                  1991                  1992                  1993                  1994            1995
                          --------------------  --------------------  --------------------  --------------------  ---------
                                                                   (IN THOUSANDS)
<S>                       <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
Retail..................  $  95,734       69.7% $  85,076       68.4% $  74,215       66.2% $  80,669       66.5% $  73,256
Salon...................     20,183       14.7     18,231       14.7     18,465       16.5     16,928       14.0     16,947
Contract
 Manufacturing (1)......     21,377       15.6     20,981       16.9     19,351       17.3     23,680       19.5     27,563
                          ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
    Total...............  $ 137,294      100.0% $ 124,288      100.0% $ 112,031      100.0% $ 121,277      100.0% $ 117,766
                          ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
                          ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
<S>                       <C>
Retail..................       62.2%
Salon...................       14.4
Contract
 Manufacturing (1)......       23.4
                          ---------
    Total...............      100.0%
                          ---------
                          ---------
</TABLE>
 
------------------------------
(1)  Contract  manufacturing sales included sales to DowBrands of $15.3 million,
     $18.1 million, $16.6 million, $19.3 million,  and $21.4 million in each  of
     the years ended December 31, 1991, 1992, 1993, 1994 and 1995, respectively.
 
MARKETING AND DISTRIBUTION
 
    The  Company's consumer  retail sales are  made to  mass merchandisers, food
stores, drug stores  and other  retail outlets, as  well as  to wholesalers  who
service  retail outlets, resulting in the  Company's products being sold in more
than 60,000 retail outlets in North  America. Sales for the Retail Division  are
carried  out  through  a  combination  of  the  Company's  own  sales  force and
independent brokers.  Salon Division  products are  distributed to  professional
salons  and specialty shops through a network of independent distributors served
by the Company's sales force.
 
    The Company currently maintains more than 1,800 active customer accounts and
no customer other  than DowBrands and  Wal-Mart accounted for  more than 10%  of
Lamaur's total net sales in any of the last three years. DowBrands accounted for
15%,  16% and 18%  of Lamaur's total net  sales in each of  1993, 1994 and 1995,
respectively, and Wal-Mart accounted for 19%, 18% and 18% of Lamaur's total  net
sales  in  each of  1993,  1994 and  1995, respectively.  The  loss of  sales to
DowBrands, Wal-Mart or other significant customers could have a material adverse
effect on the business and operations  of the Company. There are no  contractual
obligations   from  any  customers  (including  DowBrands)  to  make  continuing
purchases from the Company, although DowBrands has agreed to purchase all of its
future requirements for certain products from the Company for a two-year period.
 
    The Company believes  that growth  in its business  is achieved  in part  by
gaining  market share  at the expense  of competitors.  Accordingly, the Company
promotes sales  of  its  products utilizing  substantial  advertising,  consumer
promotions  and merchandising support programs.  During the years ended December
31, 1993, 1994 and  1995, Lamaur's marketing  support expense was  approximately
$23.8  million,  $31.4 million  and $23.8  million, respectively.  The Company's
strategy contemplates a more aggressive marketing program under the direction of
its new  management.  The  Company's marketing  activities  include  direct  and
cooperative  advertising, consumer and trade promotions and, with respect to the
Salon Division,  training  programs,  distribution  and  promotional  sales  and
promotional  seminars. Management believes it can  broaden its base of exclusive
distributors for its  PATIVA-TM- line  of products, and  thereby increase  Salon
Division  revenues and the Company's  profitability, without adversely affecting
its existing network of  distributors.The Company also  invests in research  and
development  for new  products, in  product line  extensions of  its established
brand names and in periodic restaging of established products.
 
    The Company believes there is substantial customer recognition for its major
brand names and that consumer loyalty positively affects sales. Consequently, it
seeks to maintain  its brand  name recognition  through (i)  national and  local
television,  print and radio advertising, (ii) promotions and coupons, and (iii)
continually reviewing  and improving  its products  and packaging.  The  Company
believes  the expenditures associated with  those activities, which are expensed
in the period  in which they  are incurred,  provide long term  benefits to  the
Company to the extent they sustain or extend consumer awareness of its products.
Furthermore,  the Company believes that increased advertising for one brand name
or product often enhances consumer recognition of its other products.
 
                                       27
<PAGE>
    In view  of the  intensely  competitive nature  of  the personal  hair  care
products industry, new product introductions require proportionally higher costs
relative  to sales  than expenditures  for well-established  products during the
introductory period.  While  those  expenditures materially  impact  results  of
operations  in the particular period in which  they are incurred, they assist in
the Company's  growth  beyond that  period  if  the new  product  is  ultimately
successful.
 
    The  Company anticipates incurring increased expenditures in connection with
its marketing  activities  in the  next  two years,  and  expects to  utilize  a
substantial  portion  of  the  net  proceeds  of  this  Offering  to  fund those
activities. See "Use of  Proceeds." These activities  include (i) expanding  its
product  mix by introducing new products,  (ii) restaging certain other existing
products, and (iii) enhancing the  Company's marketing efforts, particularly  in
connection  with its commencement  of activities outside  the United States. The
Company plans to increase retail sales in Mexico and Canada during the remainder
of 1996  and in  1997, and  is considering  expansion into  other  international
markets.  Expanding the Company's  international market share  in Mexico, Canada
and elsewhere will require the Company to address competitive factors similar to
those it  faces in  the United  States,  as well  as to  comply with  any  local
regulatory requirements. See "Business -- Competition."
 
RESEARCH AND DEVELOPMENT
 
    The  Company continuously  engages in  the development  of new  products and
improvements to  its existing  formulations and  maintains extensive  laboratory
facilities  for those purposes.  Lamaur relies principally  on the experience of
its staff in connection  with formulating new products.  In accordance with  new
management's   strategy,  the   Company's  research   and  technical   staff  of
approximately 28 persons works  closely with the  Company's sales and  marketing
groups to discern changes in consumer tastes and new product developments in the
industry. The Company believes its research and development efforts are enhanced
materially  by the availability of its on-site salon, which is fully equipped to
permit the testing of new products and improvements in conditions that  simulate
those  actually  encountered  by  consumers.  The  Company  maintains  extensive
laboratory, quality  assurance  and  quality  control  facilities.  Examples  of
products    recently    developed   by    Lamaur    include   (i)    the   SALON
STYLE-Registered Trademark- product line,  a complete consumer-oriented line  of
hair  care products introduced in 1994 for consumers desiring salon quality at a
fraction of  the price,  and  (ii) PATIVA-TM-  for  the professional  salon  and
specialty market, introduced in 1995.
 
  EHS LABORATORIES' TECHNOLOGY
 
    The  Company  believes that  the absence  of any  fundamental change  in the
technology underlying hair care products for several decades, combined with  the
substantial  global market for  hair care products,  presents an opportunity for
new technologically  oriented products.  In the  Company's view,  electronically
controlled  and managed  hair styling  products that  use chemicals  and provide
quick and convenient application can gain widespread consumer acceptance if they
are successfully developed and properly  marketed. The Company's strategy is  to
develop  a line of  advanced hair styling  products and, if  it is successful in
doing so, eventually  to compete significantly  on that basis.  There can be  no
assurance,  however, that the Company will be able to develop such advanced hair
styling products or, if it does, that they will be commercially successful.  See
"Risk   Factors  --  Risks  Associated  with  ELECTRONIC  CHEMISTRY-TM-  Product
Development."
 
    The Company's current objective is to develop electronic appliances based on
EHS Laboratories'  licensed proprietary  technology that  will permit  users  to
style,  color and condition  their hair, on a  "temporary" or "permanent" basis,
without the often damaging side effects experienced with the harsh chemicals and
heat treatments associated with most  traditional hair care products. The  harsh
chemicals  currently used in such products are in a family of compounds known as
mercaptans, which  are often  damaging to  human hair  and skin.  The  Company's
proposed   ELECTRONIC  CHEMISTRY-TM-   appliances  are   expected  to   use  low
concentrations of a family of  alcohol-based compounds that are generally  known
not  to adversely affect  human hair and  skin. Although the  Company intends to
develop applications  of  its  technology  that  will  perform  the  same  basic
processes  as  have been  applied for  many years  to the  treatment of  hair by
traditional methods, the Company believes products utilizing its technology,  if
successfully  developed, will  perform these  processes more  quickly and safely
than traditional  products. EHS  Laboratories' proprietary  technology is  based
upon  the fact that (i)  the chemical and physical  properties of protein chains
and certain molecular bonds are
 
                                       28
<PAGE>
instantly altered  in the  presence of  an electromagnetic  signal delivered  at
specific   resonance  frequencies  (the  frequencies  being  determined  by  the
particular type of  molecular bond  being treated  and the  substances in  which
those  molecules are located), and (ii)  the alterations stop instantly when the
electronic signal stops. The applying  of an electromagnetic signal is  expected
to  be accompanied by  the application of chemicals  and/or mechanical stress to
effect the  desired structural  or cosmetic  changes in  the hair.  The  Company
refers to its technology as "Resonance Frequency Transfer" ("RFT") technology.
 
    The  Company anticipates that, if it  is successful in achieving its current
development and engineering design objectives, its principal product will be  an
electronic  appliance  that  will  include  three  basic  components.  The first
component will  be  a  control  module  that  will  contain  the  power  source,
microprocessor  and control software  responsible for inducing  and managing the
electronic signal and chemical delivery systems. The second component will be  a
delivery  system that will contain  both a liquid cartridge  holder and a liquid
dispersion system. The third component is expected to consist of disposable  and
replaceable cartridges, each of which would contain consumable chemical styling,
coloring  and  conditioning agents.  No  determination as  to  the manufacturing
source for the appliance has been made,  nor is one expected to be selected  for
some time.
 
    EHS Laboratories' activities have been primarily directed towards conducting
early-stage   research  with  respect  to  the   reaction  of  hair  samples  to
electromagnetic signals. Substantial additional research and development will be
required before any prototype product  containing its licensed technology  could
be  delivered, and the Company believes  that the earliest any prototype product
might be introduced would  be the second  half of 1998,  at the earliest.  These
steps  will  include  research, development  and  design of  the  electronic and
chemical components,  developing a  functional prototype,  product  engineering,
obtaining  any required regulatory  approvals, field trials, and,  if all of the
foregoing are successfully completed, manufacturing and distribution.
 
   
    The timing of introduction  of its first commercial  product will depend  on
the  time required to obtain any required regulatory approvals. See "Business --
Government Regulation."  The  wide range  of  research, development  and  design
activities  that  remain  to  be undertaken  include  continuing  basic research
regarding  hair   morphology  (form   and  structure)   and  its   reaction   to
electromagnetic   signals  at  various   frequencies,  research  concerning  the
application of chemicals to hair treated  by RFT technology, the development  of
the  control  module,  the delivery  system,  the cartridges  and  their related
electronic and mechanical controls, circuitry, software and interfaces, and  the
overall design of the appliance. The Company expects to conduct certain of those
activities  directly. Other activities will be  conducted by firms with whom the
Company will  seek  joint venture  or  other strategic  alliances  or  licensing
arrangements.  The Company has entered into  a technical assistance program with
Samsung  pursuant  to  which  Samsung  may  elect  (but  is  not  obligated)  to
participate  with the Company in joint development of specialized components and
production prototypes of the  control modules and delivery  systems, as well  as
the initial design of the appliance.
    
 
   
    The  agreement with Samsung provides for the Company to share the results of
its research and development program with  Samsung, for Samsung to evaluate  the
Company's  technical development program on the basis of determining the ability
to manufacture components and end user products, and for Samsung to  participate
in  periodic technical  reviews. Upon  completion and  delivery of  a functional
prototype by the Company which is  approved by Samsung's engineers, Samsung  may
elect  to produce five samples for field testing by the Company. During the term
of the  Agreement, Samsung  has the  exclusive  right to  enter into  a  license
agreement  for the  manufacture of the  Company's products.  If Samsung requests
that a manufacturing license arrangement  be developed, the Company and  Samsung
have  agreed to negotiate the terms of the license in good faith. Unless Samsung
is then fabricating five samples or  the parties are then negotiating the  terms
of the license arrangement, the agreement and Samsung's exclusive right to enter
into  a license agreement may be terminated  by either party on 30-days' notice,
and will  terminate in  September 1996.  The Company  anticipates extending  the
agreement beyond September 1996 on the same terms as presently in effect.
    
 
    The  Company believes that its agreement  with Samsung has and will continue
to  provide  a  framework  for  discussing  and  guiding  the  initial   design,
development    and   testing    of   the    appliance   and    its   components,
 
                                       29
<PAGE>
and is consistent,  at this  early stage of  development, with  its strategy  of
licensing to third parties certain aspects of product design and development. As
the Company is not obligated to continue with Samsung should it not exercise its
right  of  first  refusal, the  Company  believes its  current  arrangement with
Samsung will  not  discourage other  potential  parties from  dealing  with  the
Company, although there can be no assurance in that regard. The Company believes
that  it will  also seek  strategic relationships  with up  to three established
chemical products concerns for the purpose of developing suitable chemical  hair
treatment liquids that can be utilized in the application of its RFT technology.
 
    EHS  Laboratories  has  conducted  most  of  its  research  and  development
activities  to  date  through   internal  laboratory  testing  and   independent
consultants,  principally  SRI  International.  The  Company  expects  that hair
morphology research will continue to be conducted by the Company in  conjunction
with  TRI/  Princeton,  an  industry-funded  and  sponsored  laboratory facility
engaged  in  research   projects  relating  to   certain  materials  and   their
characteristics.   The  Company  intends  to  perform  additional  research  and
development work in connection with the RFT technology at its Fridley, Minnesota
laboratories, although it expects it will continue to utilize outside consulting
and laboratory  services to  conduct research  and development  activities.  The
Company  anticipates expending  an additional  $2.0 million  on EHS Laboratories
research and development activities over approximately the next three years.
 
MANUFACTURING AND SUPPLY
 
    LAMAUR  OPERATIONS.    All   the  Company's  manufacturing,  packaging   and
warehousing operations are located in a 438,000 square foot facility in Fridley,
Minnesota. See "Business -- Properties."
 
    The  production  area comprises  135,000  square feet  and  includes formula
compounding areas, quality control laboratories, multiple fully-automated,  high
speed   aerosol  and   liquid  filling  lines   and  state-of-the-art  packaging
facilities. The  compounding  or mixing  department  utilizes a  combination  of
manual  and fully-automated batch  processing systems. A  portion of the aerosol
batching is controlled by an automated computer-driven blending system which has
significantly improved  efficiencies  and  product  integrity.  The  high  speed
fully-automated  packaging equipment  used for  both liquid  filling and aerosol
lines runs at speeds of up to 300 containers per minute. The Company believes it
is an industry leader in fully automating its production facilities. The Company
has substantial  excess  production  capacity, which  it  currently  intends  to
utilize   in  connection  with  any  expansion  of  its  contract  manufacturing
activities.
 
    The Company  maintains  a strict  internal  control system  to  monitor  the
quality  of its  products. The quality  control laboratory is  well equipped and
capable of  conducting  both micro  and  analytical testing.  The  Company  also
maintains product liability insurance at levels it believes to be adequate.
 
    Raw  materials  used by  the Company  are principally  alcohol, surfactants,
fragrances, propellants and a wide variety of packaging materials and  compounds
including   containers  such  as  aerosol  cans,  cardboard  boxes  and  plastic
containers, container caps, tops, valves and labels, all of which are  purchased
from  outside  sources.  The  Company's principal  raw  materials  and packaging
components are available from several domestic suppliers and it is not dependent
on the availability of supplies from any single source. While at times the  hair
care industry has experienced a shortage of raw materials of the types essential
to  the Company's  business, because  the Company  has long-established supplier
relationships and has  developed alternative raw  material substitutes, it  does
not anticipate any difficulty in obtaining adequate supplies of raw materials to
meet  its needs. Similarly, while the industry has from time to time experienced
raw material cost increases, the Company  believes it has been and remains  able
to purchase its requirements at competitive prices from sources that are readily
available in the vicinity of the Fridley, Minnesota, facility.
 
    The  Company  uses  tank  railcars  to  transport  certain  high  volume raw
materials. Trucks are used to transfer smaller volume raw material  requirements
as  well as packaging components such as aerosol cans, plastic bottles and caps,
and cardboard shipping containers.  A separate tank  farm for above-ground  bulk
storage of chemicals and aerosol propellants is located adjacent to the plant.
 
    The  Company maintains inventory of raw materials and packaging materials as
well as certain finished goods in  its on-site warehouse that comprises  265,000
square  feet.  Finished  inventory  generally  is  warehoused  for  distribution
throughout the United States at the  Company's plant, but products produced  for
 
                                       30
<PAGE>
third  parties are  immediately released  to third  party warehouses  and do not
remain on the Fridley site as  inventory. As many as twelve over-the-road  truck
trailers can be loaded and unloaded in the plant's warehousing and shipping area
at one time.
 
   
    CONTRACT  MANUFACTURING.   Contract manufacturing of  household cleaning and
hair care  aerosol sprays  and  liquid products  for others,  particularly  with
respect  to the  production of  aerosol spray  products utilizing  the Company's
automated high speed production lines, has  contributed 17% or more to  Lamaur's
sales  in each of the last three years. Since the beginning of 1996, the Company
has obtained significant new contract  manufacturing orders from new  customers,
with  deliveries commencing in the second quarter of 1996. From January 1, 1996,
through May  1, 1996,  the Company  had received  contract manufacturing  orders
aggregating  approximately  $14.68  million,  of  which  approximately  $500,000
represented orders from two new customers, compared with contract  manufacturing
orders   received  aggregating  approximately  $13.80  million,  of  which  none
represented new customer orders, in the  comparable period in 1995. The  Company
recognizes  revenues from such  orders only upon  shipment, and there  can be no
assurance when or if  all of the  orders received in early  1996 will result  in
revenue. In connection with the Lamaur acquisition in November 1995, the Company
and  DowBrands entered into  a two-year agreement  (with two additional one-year
extensions at Dow's  election) pursuant to  which the Company  will continue  to
serve  as  DowBrands'  sole  supplier of  certain  household  cleaning products,
subject to the Company maintaining  competitive pricing and delivery  schedules.
The  Company believes the terms  of that agreement are  no less favorable to the
Company than those that could be obtained from unaffiliated third parties.
    
 
GOVERNMENT REGULATION
 
    The Company's manufacturing and packaging  operations are subject to a  wide
range  of federal,  state and local  regulations. These  regulations include the
applicable cosmetic purity and labeling  requirements prescribed by the  federal
Food,  Drug and  Cosmetic Act,  the applicable  labeling provisions  of the Fair
Packaging and Labeling Act,  the discharge, handling  and disposal of  hazardous
wastes regulations contained in applicable environmental laws, and the plant and
laboratory  safety requirements  of various  applicable occupational  safety and
health laws. Existing and future aerosol-based products are also expected to  be
subject to state and, possibly, federal standards relating to permissible levels
of  volatile organic compounds. The Company does not expect that compliance with
those standards will adversely affect its revenues or costs. The Company is also
subject to federal regulations concerning  the content of Lamaur's  advertising,
trade practices and certain other matters.
 
    A  Phase I environmental assessment of the Fridley facility was performed in
late 1995. No environmental pollution was  identified. The Company is not  aware
of any environmental pollution or liabilities arising out of any past or present
activities  of either  Lamaur or the  Company. Additionally,  DowBrands Inc. has
agreed, for a period of eight years  (but only until May 15, 1996, with  respect
to   asbestos  related  matters,  if  any)  to  indemnify  the  Company  against
environmental liabilities in excess of $150,000 arising at the Fridley  facility
from events that occurred prior to the Company's acquisition of Lamaur.
 
    The   development  and   initial  marketing  of   the  Company's  ELECTRONIC
CHEMISTRY-TM- products will require careful adherence to Federal  Communications
Commission  ("FCC") standards  regarding electromagnetic signals,  and is likely
also to require Food  and Drug Administration ("FDA")  and other FCC review  and
approval.  The process  of obtaining  FDA and FCC  approvals is  not expected to
commence until after a suitable prototype product is available, and the  process
of obtaining and maintaining such regulatory approvals may be lengthy, expensive
and  uncertain, and is likely  to require at least  animal trials. Moreover, the
Company is unable to  predict the nature  of, or time that  will be required  to
obtain,  regulatory approvals, and there can  be no assurance that new standards
relating to the sale of electromagnetic signal-emitting devices for use in close
proximity to the human body  will not be adopted prior  to or after the  Company
introduces  its new products,  and any such standards  might require redesign or
even abandonment of the product. A  delay in obtaining regulatory approvals,  or
the  unavailability  of such  approvals,  could have  an  adverse effect  on the
Company's strategic plans.
 
    The Company believes it has complied in all material respects with regard to
governmental regulations applicable to it.  To date, those regulations have  not
materially restricted or impeded the Company's operations.
 
                                       31
<PAGE>
PATENTS AND TRADEMARKS
 
    LAMAUR.    The  Company  markets  its  Lamaur  products  under  a  number of
trademarks and trade names that are registered in the United States and  several
foreign countries. The Company will seek to register significant marks and names
in  other foreign  countries when  it enters  them. Principal  trademarks of the
Retail Division include PERMASOFT-REGISTERED TRADEMARK-, SALON
STYLE-REGISTERED TRADEMARK- and STYLE-REGISTERED TRADEMARK-. The Salon  Division
trademarks   include   PATIVA-TM-,   NUCLEIC   A-Registered   Trademark-,  APPLE
PECTIN-Registered  Trademark-  and  VITA/E-Registered  Trademark-.  The  Company
believes  its position  in the marketplace  is significantly  dependent upon the
goodwill engendered by its trademarks  and trade names, and therefore  considers
trademark  protection  to  be material  to  its business.  Although  Lamaur owns
certain patents,  its business  is  not materially  dependent upon  any  patent,
license, franchise or concession, whether owned by or licensed to the Company.
 
    EHS  LABORATORIES.  The Company believes  that protection of its proprietary
technology (which includes  certain technology licensed  from an affiliate)  and
know-how  is critical to the development of EHS Laboratories' business. It seeks
to protect  its  interests  through  a  combination  of  patent  protection  and
confidentiality  agreements with all  EHS Laboratories employees,  as well as by
limiting the availability of certain critical  information to a small number  of
key  employees.  The Company  intends to  pursue  a vigorous  patent application
program in the United States. To date,  it has obtained the rights, pursuant  to
an  exclusive license, to cosmetic hair  care applications of the RFT technology
reflected in a United States patent  (No. 5,395,490, issued to Messrs. Don  Hoff
and  Joseph Stiley in March 1995, and  expiring in March 2012), that it believes
is  important  to  the  protection   of  the  core  technology  underlying   EHS
Laboratories'  activities. See "Certain Transactions." The Company believes that
the patent, which contains claims relating to the method of applying  electronic
signals  at frequencies determined by the  natural characteristics of a material
in order  to alter  certain molecular  bonds in  that material,  provides  broad
coverage,  and  hence significant  protection,  for its  proprietary technology;
however, there can be  no assurance that  this will be  the case. Moreover,  the
Company currently has no patent protection for its technology outside the United
States,  and may be unable to obtain even limited protection for its proprietary
technology in  foreign countries.  See "Risk  Factors --  Risks Associated  with
ELECTRONIC CHEMISTRY-TM- Product Development."
 
    The  Company will pay a royalty to its affiliated licensor equal to (i) 1.0%
of the Company's proceeds from any direct sales made by the Company of products,
instruments or components using, or derived from, the technology, and (ii)  1.0%
of  the "revenue base" of the Company's sub-licensees. The "revenue base" is the
proceeds received by the sub-licensees for their sales of products using the RFT
technology. This  royalty  declines in  steps  as the  revenue  base  increases,
ultimately  declining to 0.4% when cumulative  sales from all products using the
RFT technology reach $10.0  billion. The Company has  no sub-licenses as of  the
date  of this Prospectus, and  there can be no assurance  it will enter into any
sub-license on terms favorable to the Company.
 
    The license may be terminated by the licensor upon certain events of default
caused by the  Company, including, among  others, the Company's  (i) failure  to
make  timely payment of the required royalty payment, (ii) invalid sub-licensing
of the license, and  (iii) failure to  continue as a going  concern or filing  a
bankruptcy  petition. Upon termination  of the license,  all licenses and rights
granted to the Company  cease to exist. Any  valid sub-licensees, however,  will
continue  to have their rights recognized  after termination of the license. The
license agreement  summarized  above has  been  filed with  the  Securities  and
Exchange  Commission as an  exhibit to the Registration  Statement of which this
Prospectus is a  part, and reference  should be made  thereto for more  complete
information with respect thereto.
 
    The  Company believes that its current and anticipated business does not and
will not infringe on any patent owned by others.
 
COMPETITION
 
    The markets for Lamaur's products are intensely competitive and sensitive to
changing consumer  needs and  preferences. They  are characterized  by  frequent
introductions  of competitive  products, often accompanied  by major advertising
and promotional activities, which can significantly affect sales and earnings of
the sponsor of the  product and its competitors.  Among the competitive  factors
the Company faces are the need to introduce and promote (i) high-end products in
the  professional market,  (ii) both  higher-quality, professional-type products
and more natural  products in the  retail market, and  (iii) line extensions  of
styling aids.
 
                                       32
<PAGE>
    The  Company  competes primarily  on the  basis  of product  quality, price,
marketing and brand name recognition. As  a result of competitive conditions  in
the industry, which have adversely affected profit margins, and growing consumer
demand  for greater product  convenience and performance,  the industry has been
experiencing  a  consolidation  (the  Company  believes  that  currently,   five
companies  account for  approximately 60%  of worldwide  sales in  the hair care
products industry) and  a globalization in  the activities of  its members.  The
hair  care products market  is dominated by  large, multi-national corporations,
all of  which compete  with the  Company and  have greater  financial and  other
resources  than those of  the Company. The Company  believes its Lamaur division
was among the ten  largest manufacturers in  the United States  in 1995 (on  the
basis  of  domestic  revenues) of  three  categories  of hair  care  products --
shampoos, conditioners and  styling aids.  Principal competitors  of the  Retail
Division  include The Procter  & Gamble Company,  Unilever N.V. (Helene Curtis),
Bristol-Myers   Squibb   Company   (Clairol),   L'Oreal   S.A.   (Cosmair)   and
Alberto-Culver  Company, and those  of the Salon  Division include Bristol-Myers
Squibb Company (Clairol and Matrix), Nexxus, and Wella AG (Redken).
 
PERSONNEL
 
    The Company employed  approximately 336 persons  at Lamaur as  of March  31,
1996,  consisting  of  approximately  33  administrative  employees;  28 persons
engaged  in  laboratory  and  other  testing  and  scientific  activities;   140
production  employees; 47  sales and  marketing employees,  including 22 persons
located in  various  regional  centers  and  other  locations  outside  Fridley,
Minnesota;  35  warehousing  and  receiving personnel;  and  53  maintenance and
clerical workers. The Company also employed six persons as of March 31, 1996  at
its  Mill Valley, California  headquarters consisting of  four Company executive
officers and  two  persons engaged  in  both EHS  Laboratories'  activities  and
general Company business. None of the Company's employees is a member of a labor
union. The Company considers its relationship with its employees to be good.
 
PROPERTIES
 
    The  Company owns its facility in Fridley, Minnesota, near Minneapolis. This
facility contains administrative, laboratory, production and warehousing  areas.
The  438,000  square  foot, primarily  single  story, air  conditioned  plant is
located on a 25 acre site, and includes an approximately 38,000 square foot, two
story office center that houses the administrative staff, research laboratories,
computer services and the test salon.  The Company believes the facility,  which
was  constructed in 1969 and improved during the 1980s at a total cost in excess
of $60 million, is well maintained and adequate for its contemplated needs.  The
Company  has substantial excess production  capacity, which it currently intends
to utilize  in  connection with  any  expansion of  its  contract  manufacturing
activities.
 
    The  Company leases  its 4,000 square  foot office facility  in Mill Valley,
California, near San Francisco, from an affiliate. See "Certain Transactions."
 
RECENT ACQUISITION OF LAMAUR
 
   
    Lamaur was acquired  by the Company  from Dow effective  as of November  16,
1995, for an aggregate acquisition cost of approximately $30.2 million, pursuant
to  an agreement that provided for the payment of aggregate consideration to Dow
of $28.8  million, of  which $12.3  million was  payable in  cash, $3.0  million
represented  credits accepted  by Dow in  connection with the  acquisition to be
credited toward future product purchases by Dow over a two-year period, and  the
balance  by the issuance  to Dow of  1,000,000 shares of  the Company's Series A
Convertible Preferred Stock, and  the $5.0 million  Dow Convertible Note,  which
note  will be  converted into 763,500  shares of Series  B Convertible Preferred
Stock upon the Offering. The Convertible Preferred Stock is convertible into  an
aggregate of 1,163,910 shares of Common Stock of the Company. As of November 16,
1995, the Company entered into a credit agreement with Norwest pursuant to which
the  Company borrowed the cash  portion of the purchase  price payable to Dow. A
portion of that borrowing is being repaid with part of the net proceeds of  this
Offering. See "Use of Proceeds."
    
 
                                       33
<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The following table sets forth information regarding the Company's directors
and officers.
 
<TABLE>
<CAPTION>
             NAME                    AGE                                      POSITION
-------------------------------      ---      ------------------------------------------------------------------------
<S>                              <C>          <C>
Don G. Hoff....................          60   Chairman of the Board of Directors and Chief Executive Officer of the
                                               Company
Dominic J. LaRosa..............          53   President and Chief Executive Officer of the Lamaur Division and a
                                               Director of the Company
John D. Hellmann...............          46   Vice President -- Finance and Chief Financial Officer of the Company
Donald E. Porter...............          56   Vice President -- Corporate Development and Investor Relations of the
                                               Company
Richard T. Loda................          47   Vice President -- Science and Technology, EHS Laboratories
William M. Boswell.............          53   Vice President -- Sales, Retail Division of Lamaur
Michele L. Redmon..............          40   Vice President -- Marketing, Retail Division of Lamaur
Ronald Williams................          52   Vice President -- Operations of Lamaur
John G. Hewson.................          45   Vice President -- Business Development, Planning and Administration of
                                               Lamaur
Patrick T. Parenty.............          37   Vice President -- Sales, Salon Division of Lamaur
Harold M. Copperman............          64   Director
Paul E. Dean...................          58   Director
Gerald A. Eppner...............          57   Director
Perry D. Hoff..................          36   Director
Joseph F. Stiley, III..........          56   Director
</TABLE>
 
    The  business experience, principal  occupations and employment,  as well as
the periods of service, of each of  the directors and executive officers of  the
Company during at least the last five years are set forth below.
 
    DON  G. HOFF is the founder of the Company and has served as its Chairman of
the Board and Chief Executive Officer since its formation in 1993. Mr. Hoff  has
also  served as Chairman and Chief Executive Officer of Intertec Ltd., a private
investment company specializing in technology, since 1975. From 1974 to 1991  he
served  as Chairman of the Board and Chief Executive Officer of AT&E Corporation
("AT&E"), a company engaged in telecommunications research and development.  See
"Risk  Factors -- Dependence on Management." Mr. Hoff serves as a Director for a
number of  mutual  funds with  major  financial institutions.  He  is  currently
Chairman of Baring's Asia Pacific Fund and has been a Director of the fund since
1991.  He also  serves as  a Director  of Prudential  Global Fund  (since 1984);
Trustee of Prudential U.S. Government Fund (since 1986); Director of  Prudential
Short-Term  Global  Income Fund  (since  1990); Director  of  Prudential Pacific
Growth Fund (since  1992); and  Director of  Barings Greater  China Fund  (since
1992). Mr. Hoff spends the majority of his time on the business of the Company.
 
    DOMINIC  J. LAROSA joined the  Company as a director  in September 1995, has
been President and Chief Executive Officer of the Lamaur Division since November
1995, and is a member of the Audit Committee. From 1993 to 1995, Mr. LaRosa  was
the  founding President  and Chief Executive  Officer of  J.B. Williams Company,
Inc., a  personal care  products company.  From  1982 to  1992, he  held  senior
management   positions  at  Colgate   Palmolive/The  Mennen  Company,  including
President and  CEO  of the  Aromatic  Industries Division  (1989-1992),  General
Manager  of  the  Personal  Care  Division  (1987-1989)  and  Vice  President --
Marketing (1982-1987). Mr. LaRosa served as Marketing Director of  Bristol-Myers
Company,  Drackett Products Division from 1979-1982, and held marketing director
and product manager  positions at Sterling  Drug Company, Lehn  & Fink  Division
from  1971 to  1979. Mr.  LaRosa serves  on the  Board of  Directors of Marietta
Corporation.
 
                                       34
<PAGE>
    JOHN D. HELLMANN joined the Company  as Vice President -- Finance and  Chief
Financial Officer in September 1995. Prior to that, for more than nine years, he
served  in  various  capacities,  including  as  General  Manager  with  Liberty
Electronics, a manufacturer of computer equipment. From 1976 to September  1985,
Mr.  Hellmann served as Chief Financial  Officer of Inmar Corporation (d/b/a ACA
Joe, Topps and Trowsers). Mr. Hellmann is a certified public accountant.
 
    DONALD E. PORTER joined the Company  as Vice President in April 1993.  Prior
to  that, he had been  a Vice President of Intertec  Ltd. since April 1991. From
December 1984 to  April 1991,  Mr. Porter served  at AT&E  in various  executive
capacities,  including strategic planning and global  licensing for AT&E, and as
General Manager  and Vice  President, Sales  and Marketing  of AT&E  Systems,  a
division  of  AT&E.  See  "Risk  Factors--Dependence  on  Management."  Prior to
December 1984,  Mr.  Porter  was a  Founder  and  Vice President  of  Sales  and
Marketing  for Genesis Electronics  Corporation, a pioneering  firm in the voice
mail industry. Mr. Porter has also  held senior executive positions with  Harris
Corporation and ITT Corporation.
 
    RICHARD  T. LODA  rejoined the  Company in March  1996 as  Vice President --
Science and Technology,  having held  the position  from February  1994 to  July
1994.  From 1990 until  joining the Company,  Dr. Loda was  a scientific Program
Manager for  the  Advanced  Research  Projects  Agency,  managing  research  and
development  programs  related to  electrochemical power  sources, environmental
sciences and  materials chemistry.  He was  a Research  Staff Scientist  at  the
Institute  for Defense Analyses from 1987 to  1990 and an Associate Scientist at
Applied Research  Corporation  from 1985  to  1987. Dr.  Loda  holds a  Ph.D  in
Physical  Chemistry from  Wesleyan University and  was a  National Institutes of
Health Postdoctoral Fellow at the University of Oregon.
 
    WILLIAM M. BOSWELL  joined the Company  as Vice President  -- Sales,  Retail
Division  of Lamaur  in November 1995.  From 1994  until the time  he joined the
Company, Mr. Boswell was Senior Vice  President -- Sales of Revlon, Inc.,  where
he  managed a  150-person sales  force, including  brokers, for  its Beauty Care
Division. From 1983 to 1993, he  held various senior management sales  positions
at  Colgate  Palmolive/The Mennen  Company,  including Vice  President  -- Sales
(Colgate Palmolive Canada), managing sales  of $280 million, and Vice  President
--  Sales (Mennen), responsible for all  sales functions within Mennen USA. From
1967 to 1982,  Mr. Boswell  performed various sales  functions at  Bristol-Myers
Company,  Drackett Products Division, including  Vice President -- Sales, Broker
Division (1979-1982) and Vice President -- Sales, Non-Food Division (1982).
 
    MICHELE L. REDMON joined the Company as Vice President -- Marketing,  Retail
Division of Lamaur in November 1995. Prior to joining the Company, she served as
Group Product Manager at Alberto-Culver Company, and was responsible for several
hair  care and other product lines which generated over $100 million in revenue.
She successfully launched Alberto VO5 Naturals and provided the strategic  plans
to profitably build sales through new product and restaging activities. Prior to
that,   Ms.  Redmon  held   various  marketing  manager   positions  at  Colgate
Palmolive/The Mennen Company, where  she improved total  revenue and margins  in
several  personal care  product lines. Ms.  Redmon worked at  the Regina Company
from 1987 to  1988 as Product  Manager, where she  managed the launch  of a  new
vacuum  cleaner appliance. From 1978 to 1986,  Ms. Redmon held various sales and
product manager positions at the Safety Razor Division of The Gillette Company.
 
    RONALD WILLIAMS joined the Company as Vice President -- Operations of Lamaur
in November 1995. From 1994 until the  time he joined the Company, Mr.  Williams
was  Executive Vice President of Snowblade Corporation, a recreational equipment
manufacturer. From 1993 to 1994 he served as Vice President -- USA Operations of
the J.B. Williams Company, Inc. during its start-up phase. From 1972 to 1992, he
held various  operations  and  manufacturing  management  positions  at  Colgate
Palmolive/The Mennen Company, including: Vice President International Operations
(1989-1992)  overseeing operations  of Mennen's subsidiaries  in Canada, Mexico,
and certain  other  countries,  and  of its  licensees  worldwide;  Director  of
International Operations (1986-1989); and Director of Engineering, International
(1982-1986).
 
    JOHN G. HEWSON joined the Company as Vice President -- Business Development,
Planning  and Administration of Lamaur  in November 1995. From  1991 to 1995, he
was Director of Materials  Management for DowBrands  Personal Care Division.  He
was named Vice President -- Manufacturing Services,
 
                                       35
<PAGE>
DowBrands  Personal  Care Division  in  April of  1995.  Prior to  that,  he was
Director of Purchasing and Packaging Engineering at DowBrands from 1987 to 1991.
Before joining DowBrands, Mr. Hewson held various positions, including Corporate
Director of Purchasing, Carter Hawley,  Hale Inc. (1987), Assistant Director  of
Materials   Management   (1983-1986)   and   International   Purchasing  Manager
(1982-1983) for Richardson-Vicks,  Inc., Purchasing  Manager for  Alberto-Culver
Company (1980-1982) and Buyer for The Procter & Gamble Company (1975-1980).
 
    PATRICK  T. PARENTY  joined the  Company as  Vice President  -- Sales, Salon
Division of Lamaur in November 1995.  Prior to joining the Company, Mr.  Parenty
was,  since  1993, Vice  President, Salon  Division of  Lamaur Inc.  Mr. Parenty
joined Lamaur  Inc. in  April 1983  as a  territory manager  for the  Nucleic  A
Division.  He  has  held  a variety  of  other  positions  with Lamaur/DowBrands
Personal Care  Division,  including  Vice President  --  Sales,  Salon  Division
(1990),  National  Sales Director  for Nucleic  A  Division (1988)  and Regional
Manager for Lamaur Division (1985).
 
    HAROLD M. COPPERMAN has been a Director of the Company since September  1995
and is Chairman of the Compensation Committee. Mr. Copperman is Vice Chairman of
Impulse Telecommunications Corporation, a position he has held since 1990. Prior
to  1990, he held  chief executive and senior  management positions in strategic
relations, business  development, marketing  and operations  with  multinational
organizations  as  well  as  start-up  entrepreneurial  ventures.  These include
Electronic  Data  System  Corporation  (1987  -  1990)  and  Advanced   Business
Communications,   Inc.  (1983  -  1987).  Mr.  Copperman's  experience  in  high
technology global business environments also includes senior executive positions
with Northern Telecom Ltd., Stromberg Carlson Corporation and ITT Corporation.
 
    PAUL E. DEAN has been a Director of the Company since September 1995 and  is
a  member of the  Audit Committee. Prior  to his retirement  in August 1993, Mr.
Dean was associated with The Dow Chemical Company for over 30 years. Immediately
prior to retiring and  since 1991, Mr.  Dean was the  Director of Corporate  New
Ventures  at Dow, responsible  for managing new  technology and related business
development programs. From 1987  to 1991, he was  Michigan Director of  Research
and  Development, and  prior to  that, he  held various  management positions in
technical service  and development  and in  research and  manufacturing, with  a
focus on commercialization of new products.
 
    GERALD  A. EPPNER has been a Director of the Company since April 1993 and is
Chairman of the Audit Committee and  a member of the Compensation Committee.  He
has  been a partner in the New York law firm of Battle Fowler LLP, legal counsel
to the Company since February  1993, specializing in domestic and  international
corporate  and securities law matters. Prior to  February 1993, Mr. Eppner was a
partner in the New York law firm of Reid & Priest.
 
    PERRY D. HOFF has been  a Director of the Company  since April 1993. He  has
been  a  Director  and  Vice  President  of  Operations  of  Innovative  Capital
Management,  Inc.,  a  private  investment  company,  affiliated  with  Intertec
Holdings,  L.P., since 1980, and  has also been the  President and a Director of
Intertec Holdings, Inc. since  1990. From 1978  to 1981 he  was the Director  of
Research for Aquanautics, Inc. Perry D. Hoff is the son of Don G. Hoff.
 
    JOSEPH  F. STILEY, III joined the Board in  March of 1994 and is a member of
the Compensation  Committee. Prior  to that  date and  from April  of 1993,  Mr.
Stiley  was  Vice  President  of  the  Company,  responsible  for  research  and
development. From December  1987 to 1993,  Mr. Stiley was  a consultant to  high
technology  companies, including  Intertec Ltd.  From 1984  to 1987,  Mr. Stiley
served as Executive  Vice President  of AT&E.  From 1977  to 1983,  he held  key
executive positions with several publicly owned companies, including a strategic
business  unit  of General  Telephone and  Electronics and  Digital Broadcasting
Corporation. Mr. Stiley has consulted to  the governments of Canada and  France,
other   European  and  domestic  corporations,   and  has  participated  in  the
development of international standards for communications.
 
    All Directors hold office until the next annual meeting of stockholders  and
the election and qualification of their successors.
 
                                       36
<PAGE>
ADVISORY BOARD
 
    The  Chairman of  the Board, with  the Board's approval,  has established an
advisory board to provide expertise and advice to the Company in several  areas.
Currently, this advisory board consists of:
 
    NICHOLAS  J. CAPUTO  is an  independent financial  services consultant. From
1993 to 1994, he was Senior Vice President of Global Strategies Group, Inc.,  an
institutional  financial services and  securities trading company.  From 1984 to
1993, Mr. Caputo was President of  NVS, a company which specialized in  advising
on securities trading clearance. Prior to 1984, Mr. Caputo was an executive with
Bank  of America, most recently as President of the BankAmerica Trust Company of
New York.
 
    WALLACE R. JOHNSON,  recently retired, had  been a senior  executive of  the
Personal  Care  Division of  DowBrands since  1988, serving  since 1993  as Vice
President and General Manager. Mr. Johnson originally joined Lamaur in 1964 when
it was independently owned as Lamaur, Inc. From 1979 to 1987 he was a member  of
the  Board  of  Directors  of  Lamaur  and  held  various  management positions,
including Senior Vice President of Finance.
 
    DAVID A.  ROSEN is  an independent  management consultant,  specializing  in
financial,   administrative  and  operational  management.  Mr.  Rosen  provided
financial consulting services to the Company in connection with its  acquisition
of  Lamaur. From 1992  to 1994, Mr.  Rosen was Chief  Financial Officer of RESNA
Industries, Inc., an environmental services  company with $30 million in  annual
sales.  Prior thereto he held  financial and administrative management positions
in a number of companies,  including Johnson Controls, Inc. (1990-1992),  Cannon
Constructors, Inc. (1988-1990), and the Beckett Group (1981-1988).
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
    The  Audit  Committee,  established  in April  1993,  currently  consists of
Messrs. Eppner (Chairman), Dean and LaRosa. The functions of the Audit Committee
are to  recommend annually  to the  Board of  Directors the  appointment of  the
independent  public accountants of the Company, review the scope of their annual
audit and other services  they are asked  to perform, review  the report on  the
Company's  financial statements following  the audit, review  the accounting and
financial policies  of  the  Company  and  review  management's  procedures  and
policies with respect to the Company's internal accounting controls.
 
    The  Compensation  Committee,  also  established  in  April  1993, currently
consists of Messrs. Copperman  (Chairman), Eppner and  Stiley. The functions  of
the  Compensation Committee  are to  review and  approve salaries,  benefits and
bonuses for all executive officers of  the Company, and to review and  recommend
to the Board of Directors matters relating to employee compensation and employee
benefit  plans. The Compensation Committee  also administers the Company's stock
option plans. See "Management -- Equity Compensation Plans."
 
                                       37
<PAGE>
EXECUTIVE COMPENSATION
 
    The table below summarizes the compensation received by the Company's  Chief
Executive  Officer  and  the  four most  highly  compensated  executive officers
(collectively, the "named executive  officers") for each  of the Company's  last
three completed fiscal years.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                   ANNUAL COMPENSATION           NUMBER OF
                                           -----------------------------------   SECURITIES
                                                                  OTHER ANNUAL   UNDERLYING         ALL OTHER
NAME AND PRINCIPAL POSITION          YEAR  SALARY (1)     BONUS   COMPENSATION    OPTIONS       COMPENSATION (2)
-----------------------------------  ----  -----------   -------  ------------   ----------     -----------------
<S>                                  <C>   <C>           <C>      <C>            <C>            <C>
Don G. Hoff .......................  1995    $31,730     $    --    $    --         234,300(3)      $110,000
 Chairman and Chief Executive        1994         --          --         --              --          140,000
 Officer                             1993         --          --         --              --          105,000
Dominic J. LaRosa .................  1995     15,384          --      4,371         132,000(4)        52,750
 President and CEO, Lamaur           1994         --          --         --              --               --
                                     1993         --          --         --              --               --
William M. Boswell ................  1995     11,538          --      4,371          39,600(4)        19,750
 Vice President--Sales, Retail       1994         --          --         --              --               --
 Division of Lamaur                  1993         --          --         --              --               --
Michele L. Redmon .................  1995      9,230          --      7,840          19,800(4)        13,875
 Vice President--Marketing, Retail   1994         --          --         --              --               --
 Division of Lamaur                  1993         --          --         --              --               --
Donald E. Porter ..................  1995     57,692      10,000     15,000              --           22,500
 Vice President--Corporate           1994     48,000          --         --          13,200(3)        24,000
 Development and Investor Relations  1993     36,000          --         --          23,100(3)        24,000
</TABLE>
 
------------------------
(1) Commencing  November 16, 1995, Messrs. Hoff,  LaRosa, Boswell and Porter and
    Ms. Redmon will receive annual compensation of $250,000, $200,000, $150,000,
    $100,000 and $120,000, respectively.
 
(2) Amounts listed represent non-cash credits granted in lieu of annual  salary.
    These  amounts  can be  used  toward 80%  of  the exercise  price  of vested
    options. In addition, Messrs.  LaRosa, Boswell, Porter  and Ms. Redmon  will
    accrue  during  the next  12 months  non-cash  credits of  $50,000, $30,000,
    $20,000 and $15,000, respectively, that also  can be used toward 80% of  the
    exercise price of vested options.
 
(3) All fully vested.
 
(4) 25% are vested; the remainder vest ratably over three years.
 
                                       38
<PAGE>
    The  following table sets forth the  individual grants of stock options made
during the fiscal year ended  December 31, 1995 to  each of the named  executive
officers.
 
              OPTION GRANTS IN FISCAL YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                                               POTENTIAL REALIZABLE
                                                                                                 VALUE AT ASSUMED
                                                                                                      ANNUAL
                                                      PERCENT OF                               RATES OF STOCK PRICE
                                        NUMBER OF    TOTAL OPTIONS                               APPRECIATION FOR
                                        SECURITIES    GRANTED TO     EXERCISE                    OPTION TERM (3)
                                        UNDERLYING   EMPLOYEES IN    PRICE PER   EXPIRATION   ----------------------
                NAME                     OPTIONS      FISCAL YEAR      SHARE        DATE          5%         10%
-------------------------------------  ------------  -------------  -----------  -----------  ----------  ----------
<S>                                    <C>           <C>            <C>          <C>          <C>         <C>
Don G. Hoff..........................     217,932(1)        38.6%    $    1.52     12/31/02   $  134,855  $  314,269
                                           16,368(1)         2.9          3.03     12/31/02       20,190      47,052
Dominic J. LaRosa....................     132,000(2)        23.4          3.03     12/31/02      162,824     379,449
William M. Boswell...................      39,600(2)         7.0          6.06     12/31/02       97,694     227,669
Michele L. Redmon....................      19,800(2)         3.5          6.06     12/31/02       48,847     113,835
Donald E. Porter.....................            --           --            --           --           --          --
</TABLE>
 
------------------------
(1) All fully vested.
 
(2) 25% vested; the remainder vest ratably over three years.
 
(3) The  potential realizable value  through the expiration  date of the options
    has been determined on the basis of  the fair market value of the shares  at
    the  time the options were granted,  compounded annually over the seven year
    term of the option, net of exercise price. These values have been determined
    based upon assumed rates  of appreciation and are  not intended to  forecast
    the  possible future  appreciation, if  any, of  the price  or value  of the
    Company's Common Stock.
 
    The following  table sets  forth the  number of  exercisable or  vested  and
unexercisable or unvested options during the fiscal year ended December 31, 1995
held  by each  of the named  executive officers  and the year-end  value of such
unexercised options.
 
 AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
                                   VALUES (1)
 
<TABLE>
<CAPTION>
                                               NUMBER OF SECURITIES UNDERLYING      VALUE OF UNEXERCISED IN-THE-
                                                UNEXERCISED OPTIONS AT FISCAL          MONEY OPTIONS AT FISCAL
                                                           YEAR-END                           YEAR-END
                   NAME                           EXERCISABLE/UNEXERCISABLE         EXERCISABLE/UNEXERCISABLE ($)
-------------------------------------------  ------------------------------------  -------------------------------
<S>                                          <C>                                   <C>
Don G. Hoff................................               234,300/0                          1,039,000/0
Dominic J. LaRosa..........................             33,000/99,000                      99,990/300,024
William M. Boswell.........................              9,900/29,700                            0/0
Michele L. Redmon..........................              4,950/14,850                            0/0
Donald E. Porter...........................                36,300/0                           164,802/0
</TABLE>
 
------------------------
(1) No options were exercised during the fiscal year ended December 31, 1995.
 
    From the inception of  the Company through November  16, 1995, Don G.  Hoff,
the  Company's Chairman  and Chief Executive  Officer, did not  receive any cash
compensation. In recognition  of Mr.  Hoff's agreement to  forego receiving  any
salary  since  the  Company's inception,  the  Company's Board  of  Directors in
November 1995 approved the  grant to Mr. Hoff  of $355,000 in non-cash  credits,
representing  his accrued  salary from  the Company's  inception through October
1995, that can be used toward 80% of the exercise price of granted options.
 
                                       39
<PAGE>
EMPLOYMENT AGREEMENT WITH DON G. HOFF
 
    In November  1995  the  disinterested  members of  the  Board  of  Directors
approved  an Employment Agreement with Don G. Hoff, Chairman and Chief Executive
Officer, originally entered into as of June 1, 1994, and modified as of November
6, 1995, and which took effect  immediately following the closing of the  Lamaur
acquisition  on November  16, 1995.  The Employment  Agreement provides  for Mr.
Hoff's continued employment as Chief Executive Officer of the Company for a term
ending on  December  31, 1998  (the  "term  of employment"),  reporting  to  the
Company's  Board of Directors, and devoting so  much of his business time to the
affairs of the Company as the Board requires. The Employment Agreement  provides
that  Mr. Hoff's salary as Chief  Executive Officer (which is $250,000 annually,
commencing on November 16,  1995) may not be  decreased without his consent.  In
the  event Mr. Hoff is  unable to perform his  duties as Chief Executive Officer
because of a  disability, he shall  be entitled to  his full base  salary for  a
period  of twelve months from the date of disability and 50% of such base salary
for twelve additional  months. In  addition, the  Employment Agreement  provides
that  Mr. Hoff will continue  to be nominated for election  as a director of the
Company at each annual meeting of  stockholders and be appointed as Chairman  of
the Board for so long as he serves as the Company's Chief Executive Officer.
 
    Under  the Employment Agreement, Mr. Hoff  shall be required during the term
of employment  and  for  one year  thereafter  not  to engage  in  any  activity
competitive  with the Company  or any of its  subsidiaries or affiliates (except
that he may own up to 5% of the voting stock of any publicly held  corporation).
Mr.  Hoff is also required to assign to the Company all inventions, discoveries,
know-how or  other  proprietary  technology  relating  to  hair  care  which  he
hereafter conceives, reduces to practice or otherwise creates during the term of
employment.
 
    If,  prior  to  the  expiration  of the  term  of  employment,  Mr.  Hoff is
discharged by the Company without Cause (which is defined to mean a discharge of
Mr. Hoff for  any reason  other than conviction  of Mr.  Hoff of a  felony or  a
disability  or  a discharge  as the  result of  a material  breach of  any other
provision of the Employment  Agreement by the Company  which Mr. Hoff elects  to
treat  as a discharge without Cause, including but not limited to certain events
which would constitute a "change in control"  of the Company, as defined in  the
Employment  Agreement, without  Mr. Hoff's  written consent),  Mr. Hoff  will be
entitled to all benefits under the  Employment Agreement as if he had  continued
to  be employed during the  full term of employment. In  addition, if there is a
discharge without  Cause  (i) in  lieu  of  further salary  payments  under  the
Employment  Agreement, Mr.  Hoff will be  entitled to receive  within three days
after the  date of  discharge, an  amount equal  to the  sum of  the  discounted
present  value of the base salary to which he would have been entitled under the
Employment Agreement  from  the date  of  discharge through  December  31,  1998
(assuming  a 5% yearly increase  in his base salary  for each remaining calendar
year during the term of employment), and (ii) all options previously granted  to
Mr. Hoff, to the extent not then vested or exercisable, shall become immediately
vested and exercisable in full.
 
                                       40
<PAGE>
THE 1996 STOCK INCENTIVE PLAN
 
   
    The 1996 Stock Incentive Plan was adopted by the Board of Directors on March
14, 1996, and approved by stockholders on May 15, 1996. The 1996 Stock Incentive
Plan  provides  for  the  granting of  options,  stock  appreciation  rights and
restricted stock  (collectively, "Awards")  to employees  and directors  of  the
Company and its subsidiaries and to consultants and advisors who are compensated
by the Company or its subsidiaries (collectively, "Participants"). Directors who
are  not employees and members of Advisory Boards established by the Company are
not permitted to  participate in  the 1996 Stock  Incentive Plan.  The class  of
Participants currently is approximately 350 persons.
    
 
    The  principal provisions  of the 1996  Stock Incentive  Plan are summarized
below. The  following summary  of  the material  provisions  of the  1996  Stock
Incentive  Plan does not purport to be complete and is qualified in its entirety
by the terms  of the  1996 Stock  Incentive Plan, a  complete copy  of which  is
attached as an exhibit to the Registration Statement of which this Prospectus is
a part.
 
    The  1996  Stock  Incentive  Plan  will  be  administered  by  a "Committee"
(currently the  Compensation  Committee)  which  is composed  of  at  least  two
directors  of the Company, each  of whom is a  "disinterested person" within the
meaning of Rule  16b-3 promulgated  under Section  16(b) ("Rule  16b-3") of  the
Securities Exchange Act of 1934, as amended (the "Exchange Act") and an "outside
director"  within the meaning of regulations promulgated under Section 162(m) of
the Internal Revenue  Code of 1986,  as amended ("Code").  Pursuant to the  1996
Stock Incentive Plan, the Committee will select Participants to whom Awards will
be  granted  and  determine the  type,  size,  terms and  conditions  of Awards,
including the per share purchase price and vesting provisions of options and the
restrictions relating to Restricted Stock.  The Committee will also  administer,
construe and interpret the 1996 Stock Incentive Plan.
 
    An  aggregate of  1,250,000 shares  of Common  Stock of  the Company  may be
issued or transferred pursuant  to the 1996 Stock  Incentive Plan; however,  not
more  than 50% of the allotted number of shares of Common Stock in the aggregate
may be  made the  subject of  restricted  stock Awards  and no  Participant  may
receive  more than  500,000 shares  during the  term of  the Plan  in respect of
Awards.
 
    The Committee may grant to Participants options to purchase shares.  Subject
to  the provisions of  the Code, options  may either be  incentive stock options
(within the meaning of Section 422  of the Code) or nonqualified stock  options.
The  per share  purchase price  (i.e., the  "exercise price")  under each option
shall be established by the Committee at the time the option is granted. The per
share exercise price of  an option shall not  be less than 100%  in the case  of
incentive  stock options and 85%  in the case of  nonqualified stock options, of
the fair market value of a share on the date the option is granted (110% in  the
case of an incentive stock option granted to a ten-percent stockholder). Options
will  be exercisable at such times and in such installments as determined by the
Committee; provided, however,  options generally shall  not be exercisable  more
than  90 days following termination  of employment (12 months  in the event of a
termination due  a  death  or  disability). The  Committee  may  accelerate  the
exercisability  of any option at  any time. Each option  granted pursuant to the
1996 Stock Incentive Plan shall be for such term as determined by the Committee,
provided, however, that no option shall  be exercisable after the expiration  of
ten  years from  its grant date  (five years in  the case of  an incentive stock
option granted  to  a ten-percent  stockholder).  The agreement  evidencing  the
option  grant shall set forth the terms and conditions applicable to such option
upon a termination  or change  in the employment  status of  the Participant  as
determined by the Committee.
 
    OPTIONS.  Options are not transferable by the Participant other than by will
or  the  laws  of descent  and  distribution  and may  be  exercised  during the
Participant's lifetime only by the Participant or the Participant's guardian  or
legal  representative. The  purchase price for  shares acquired  pursuant to the
exercise of an  option must  be paid  (i) in  cash, (ii)  by utilizing  non-cash
credits  (for up to 80% of the  purchase price), (iii) by transferring shares to
the Company,  or  (iv) a  combination  of the  foregoing,  upon such  terms  and
conditions  as determined by  the Committee. Notwithstanding  the foregoing, the
Committee may  establish  cashless exercise  procedures  which provide  for  the
simultaneous  exercise of an option  and sale of the  underlying share of Common
Stock. Upon a change  in control of  the Company (as defined  in the 1996  Stock
Incentive  Plan), all  options outstanding under  the 1996  Stock Incentive Plan
will become immediately and  fully exercisable and the  Participant may, to  the
extent   set   forth   in   the   option   agreement,   during   the   sixty-day
 
                                       41
<PAGE>
period following the change in control surrender for cancellation any option (or
portion thereof) for a cash payment or an amount of stock of the Company (or its
successor) in respect of  each share covered by  the option, or portion  thereof
surrendered,  with a value equal  to the excess, if any,  of (i) the fair market
value, on the date preceding the date of surrender, of the shares subject to the
option (or any  portion thereof)  surrendered over (ii)  the aggregate  purchase
price  for such shares under  the option or portion  thereof surrendered. In the
case of an option granted within six months prior to a change in control to  any
Participant  who may be subject to liability under Section 16(b) of the Exchange
Act, such Participant shall be entitled to surrender for cancellation his or her
option during the sixty-day period commencing upon the expiration of six  months
after the date of grant of such option.
 
    STOCK  APPRECIATION  RIGHTS.   The  1996  Stock Incentive  Plan  permits the
granting of  stock appreciation  rights to  Participants in  connection with  an
option  or  as a  freestanding  right. A  stock  appreciation right  permits the
Participant to receive, upon exercise, cash and/or shares, at the discretion  of
the  Committee, equal in  value to an  amount determined by  multiplying (i) the
excess, if any, of (x) for those  granted in connection with an option, the  per
share  fair market value  on the date  preceding the exercise  date over the per
share purchase price under the related option,  or (y) for those not granted  in
connection with an option, the per share fair market value on the date preceding
the  exercise date over the per share fair market value on the grant date of the
stock appreciation right by  (ii) the number  of shares as  to which such  stock
appreciation right is being exercised.
 
    Stock  appreciation rights  granted in connection  with an  option cover the
same shares as those  covered by such  option and are  generally subject to  the
same  terms. Freestanding  stock appreciation  rights shall  be granted  on such
terms and conditions as shall be determined by the Committee, but shall not have
a term of  greater than ten  years. No stock  appreciation right is  exercisable
prior  to the date six months after it is granted. Upon a change in control, all
stock appreciation rights become immediately and fully exercisable.
 
    RESTRICTED STOCK.   The terms  of a  restricted stock  Award, including  the
restrictions  placed  on  such  shares  and the  time  or  times  at  which such
restrictions will lapse, shall  be determined by the  Committee at the time  the
Award  is made. The Committee  may determine at the  time an Award of restricted
stock is granted that dividends paid on such restricted stock may be paid to the
Participant or  deferred  and,  if  deferred, whether  such  dividends  will  be
reinvested  in shares  of Common  Stock. Deferred  dividends (together  with any
interest accrued  thereon) will  be paid  upon the  lapsing of  restrictions  on
shares  of  restricted  stock or  forfeited  upon  the forfeiture  of  shares of
restricted stock. The agreements evidencing Awards of restricted stock shall set
forth the terms and conditions of  such Awards upon a Participant's  termination
of  employment.  The extent,  if any,  to  which the  restrictions on  shares of
restricted stock shall lapse upon a change in control will be determined by  the
Committee  at the  time of the  grant of the  Award of restricted  stock and set
forth in the Agreement evidencing the Award.
 
    OTHER TERMS OF THE PLAN.  The 1996 Stock Incentive Plan provides (subject to
certain restrictions in the case of Participants who may be subject to liability
under Section 16(b) of  the Exchange Act) that  in satisfaction of the  federal,
state  and local income taxes and other amounts  as may be required by law to be
withheld (the  "Withholding Taxes")  with respect  to an  option or  Award,  the
Participant  may make a written  election, which may be  accepted or rejected in
the discretion  of the  Committee, to  have  withheld a  portion of  the  shares
issuable  to  him or  her having  an aggregate  fair market  value equal  to the
Withholding Taxes.
 
    The Committee shall have the authority at the time a grant of options or  an
Award is made to award designated Participants tax bonuses that shall be paid on
the exercise of such options or payment of such Awards. The Committee shall have
full  authority to determine the amount of any  such tax bonus and the terms and
conditions affecting the vesting and payment thereof.
 
    The 1996 Stock Incentive Plan will terminate on the day preceding the  tenth
anniversary  of its effective  date. The Board  may terminate or  amend the 1996
Stock Incentive  Plan  at  any  time,  except that  (i)  no  such  amendment  or
termination  may adversely  affect outstanding  Awards, and  (ii) to  the extent
necessary to maintain the 1996 Stock  Incentive Plan's status under Rule  16b-3,
no amendment will be effective unless approved by stockholders.
 
                                       42
<PAGE>
    PRIOR  STOCK PLANS.  The Company's  predecessor, Old EHS, had maintained the
1993 Long-Term Incentive Plan, the Senior Management Incentive Plan and the 1995
Incentive Plan (collectively, the "Prior Stock Plans") which provided for one or
more  of  the   following  awards:  options,   incentive  stock  rights,   stock
appreciation  rights,  limited stock  appreciation  rights and  restricted stock
purchases. As  of February  29, 1996,  options to  purchase a  total of  788,700
shares  had been issued under  the Prior Stock Plans  ("Prior Plan Options"). No
other awards were granted under the Prior Stock Plans.
 
    In connection with  the merger of  Old EHS  with and into  the Company,  the
Prior  Plan Options were assumed by the  Company and issued under the 1996 Stock
Incentive Plan,  and the  Prior  Stock Plans  were  terminated. The  Prior  Plan
Options,  as  issued under  the 1996  Stock  Incentive Plan  (with no  change in
vesting, expiration  date  or  other  principal  terms  and  conditions  of  the
outstanding  option agreements,  other than  price per  share and  the number of
shares, which changed  as a  result of the  exchange ratio  associated with  the
merger of Old EHS and the Company), are subject to and governed by the terms and
conditions of the 1996 Stock Incentive Plan.
 
FEDERAL INCOME TAX CONSEQUENCES RELATING TO OPTION
 
    In  general, a Participant  will not recognize taxable  income upon grant or
exercise of an incentive stock  option and the Company  will not be entitled  to
any  business expense  deduction with  respect to  the grant  or exercise  of an
incentive stock  option.  (However, upon  the  exercise of  an  incentive  stock
option,  the excess of the fair market value  on the date of the exercise of the
shares received  over  the  exercise price  of  shares  will be  treated  as  an
adjustment  to alternative minimum taxable income). In order for the exercise of
an incentive  stock option  to  qualify for  the  foregoing tax  treatment,  the
Participant  generally must be an  employee of the Company  or a subsidiary from
the date the  incentive stock option  is granted through  the date three  months
before  the date of exercise,  except in the case  of death or disability, where
special rules apply.
 
    If the  Participant  has  held  the shares  acquired  upon  exercise  of  an
incentive stock option for at least two years after the date of grant and for at
least one year after the date of exercise, upon disposition of the shares by the
Participant,  the difference, if any,  between the sale price  of the shares and
the exercise price of the  option will be treated  as long-term capital gain  or
loss. If the Participant does not satisfy these holding period requirements, the
Participant will recognize ordinary income at the time of the disposition of the
shares,  generally in an amount equal to the  excess of the fair market value of
the shares at the time the option  was exercised over the exercise price of  the
option.  The balance of gain  realized, if any, will  be long-term or short-term
capital gain, depending on  whether or not  the shares were  sold more than  one
year  after the option was exercised. If  the Participant sells the shares prior
to the satisfaction of the holding period requirements but at a price below  the
fair market value of the shares at the time the option was exercised, the amount
of  ordinary income will be limited to the  excess of the amount realized on the
sale over the exercise price of the option. Subject to the discussion below with
respect to Section 162(m) of  the Code, the Company  will be allowed a  business
expense deduction to the extent the Participant recognizes ordinary income.
 
    In  general, a  Participant to whom  a nonqualified stock  option is granted
will recognize no income at the time  of the grant of the option. Upon  exercise
of  a nonqualified stock option, a Participant will recognize ordinary income in
an amount equal to the  amount by which the fair  market value of the shares  on
the date of exercise exceeds the exercise price of the option (special rules may
apply  in the  case of  a Participant  who is  subject to  Section 16(b)  of the
Exchange Act). Subject to the discussion below with respect to Section 162(m) of
the Code, the Company will  be entitled to a  business expense deduction in  the
same amount and at the same time as the Participant recognizes ordinary income.
 
    Section 162(m) of the Code and the regulations proposed thereunder generally
would  disallow the Company a federal income tax deduction for compensation paid
to the  chief executive  officer  and the  four  other most  highly  compensated
executive  officers  to  the  extent  such  compensation  paid  to  any  of such
individuals exceeds one million  dollars in any  year. Section 162(m)  generally
does  not  disallow a  deduction  for payments  of  qualified "performance-based
compensation" the material terms of which have been approved by stockholders. In
addition, Section 162(m) does not apply for a specified period to certain  plans
maintained by a corporation before the initial public offering of its securities
if the material terms of the
 
                                       43
<PAGE>
plans  are disclosed  in the prospectus.  The Company  intends that compensation
attributable to options  and stock  appreciation rights granted  under the  1996
Stock  Incentive  Plan  will be  qualified  "performance-based  compensation" or
exempt from Section 162(m).
 
STOCK OPTION PLAN FOR NON-EMPLOYEE DIRECTORS AND ADVISORY BOARD MEMBERS
 
   
    The Stock Option Plan for Non-Employee Directors and Advisory Board  Members
(the  "Director Plan") was adopted by the Board of Directors and approved by the
shareholders on April 29, 1993, and amended  on May 4, 1994. In connection  with
the  merger of  Old EHS  with and into  the Company,  the Director  Plan and the
options outstanding under  the Director Plan  were assumed by  the Company.  The
Director  Plan was  further amended on  March 14,  1996 and, as  so amended, was
approved by the Company's stockholders on May 15, 1996.
    
 
    The principal  provisions of  the Director  Plan are  summarized below.  The
following  summary  of the  material provisions  of the  Director Plan  does not
purport to be  complete and is  qualified in its  entirety by the  terms of  the
Director  Plan,  a complete  copy  of which  is attached  as  an exhibit  to the
Registration Statement of which this Prospectus is a part.
 
    The Director Plan,  as amended, provides  for the grant  of options for  the
purchase  of up to 150,000 shares of Common Stock of the Company to non-employee
directors of  the Company  and members  of Advisory  Boards established  by  the
Company.  Currently, approximately 10 persons are eligible for grants of options
under the Director Plan. No director may be granted options with respect to more
than 75,000 shares  during the  term of  this Plan.  The Director  Plan will  be
administered  by a "Committee"  (currently the Compensation  Committee) which is
composed of  at  least  two  directors  of  the  Company,  each  of  whom  is  a
"disinterested person" within the meaning of Rule 16b-3.
 
    Under  the terms of the Plan, each non-employee director, on commencement of
office will receive an option to purchase 6,600 shares of Common Stock upon  the
date  of election. In addition,  on the date of  the Company's annual meeting of
shareholders, each non-employee  director continuing in  office will receive  an
option  to purchase 3,300 shares  of Common Stock. The  exercise price per share
for all options  granted under the  Director Plan  will be equal  to the  market
price  of the Common Stock as of the date  of grant and may be paid (i) in cash,
(ii) by  transferring shares  to the  Company,  or (iii)  a combination  of  the
foregoing.  Options may not be assigned or  transferred except by will or by the
laws of descent and distribution.  Options become exercisable in full  beginning
one  year after their date of grant  and are exercisable only while the director
is serving as a director of the Company or within 180 days after the Participant
ceases to serve as a director of the Company (except that if a director dies  or
becomes  disabled while he or  she is serving as a  director of the Company, the
option is  exercisable for  a period  of 12  months from  the date  of death  or
disability).  However, upon a  change in control of  the Company, options become
immediately and fully exercisable. Options expire, to the extent not  exercised,
10 years from the date of grant.
 
    The  Director Plan  also authorizes the  issuance of  options to individuals
serving on Advisory  Boards established by  the Company. The  provisions of  the
plan  for Advisory Board members are  substantially the same as those applicable
to directors.
 
    No options  will  be  granted  under  the  Director  Plan  after  the  tenth
anniversary of its effective date. The Board may terminate or amend the Director
Plan at any time, except that (i) no such amendment or termination may adversely
affect  outstanding options,  and (ii) to  the extent necessary  to maintain the
Director Plan's status under Rule 16b-3,  no amendment will be effective  unless
approved by stockholders.
 
    As of March 31, 1996, a total of 85,800 stock options were outstanding under
the Director Plan.
 
                                       44
<PAGE>
    FEDERAL INCOME TAX CONSEQUENCES RELATING TO OPTIONS.  In general, a director
to whom an option is granted under the Director Plan will recognize no income at
the  time of the  grant of the option.  Upon exercise of  the option, a director
will recognize ordinary income  in an amount  equal to the  amount by which  the
fair  market value of  the shares on  the date of  exercise exceeds the exercise
price of the option (special rules may apply in the case of an option  exercised
at  a time when  the sale of the  acquired shares could  subject the director to
suit under Section 16(b) of the Exchange Act). The Company will be entitled to a
business expense  deduction in  the same  amount and  at the  same time  as  the
director recognizes ordinary income.
 
EMPLOYEE STOCK PLAN
 
    The Company's employee stock plan (the "Employee Stock Plan") was adopted by
the  Board of Directors on November 30, 1995  for the purpose of issuing to each
former Dow employee  who became and  remained a Company  employee, 50 shares  of
Common  Stock at  no cost  to that  employee. An  aggregate of  16,500 shares of
Common Stock of the Company may be issued pursuant to the Employee Stock Plan.
 
COMPENSATION OF DIRECTORS
 
    Members  of  the  Board  of   Directors  presently  receive  no   additional
remuneration  for  acting in  that capacity.  The  Company anticipates  that its
non-employee  Directors  will  be  paid  $500  (plus  reasonable   out-of-pocket
expenses)  for each Board meeting or Committee meeting they attend. In addition,
non-employee Directors are  entitled to  receive options to  purchase shares  of
Common Stock under the Company's Outside Director and Advisory Board Plan.
 
    Battle  Fowler  LLP, in  which Gerald  A.  Eppner, Esq.,  a Director  of the
Company is a partner, has represented the Company as general legal counsel since
1993. Since then  the Company  has paid  or accrued  fees to  Battle Fowler  LLP
aggregating  $400,000, of which $150,000 was paid in 1995, $50,000 has been paid
to date in 1996 and $200,000 has  been accrued for payment in 1996. The  Company
also  expects to  pay Battle  Fowler LLP  an additional  amount of approximately
$250,000 for services in connection with this Offering.
 
                                       45
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    The  following table  sets forth as  of March 31,  1996, certain information
regarding beneficial ownership of the Common Stock by (i) each stockholder known
to the Company to be the beneficial owner  of more than 5% of the Common  Stock,
(ii)  each director and  named executive officer  of the Company,  and (iii) all
executive officers and  directors as  a group,  before and  after the  Offering.
Unless  otherwise indicated, each of the stockholders has sole voting investment
power with respect to the shares beneficially owned.
 
<TABLE>
<CAPTION>
                                                                                             PERCENTAGE OWNED
                                                              AMOUNT AND NATURE OF  ----------------------------------
NAME AND ADDRESS OF BENEFICIAL OWNERS                         BENEFICIAL OWNERSHIP   BEFORE OFFERING   AFTER OFFERING
------------------------------------------------------------  --------------------  -----------------  ---------------
<S>                                                           <C>                   <C>                <C>
Don G. Hoff(1)(2)...........................................         1,910,617               59.8%             33.0%
 
Perry D. Hoff(3)(4).........................................         1,699,417               57.2%             30.5%
 
Intertec Holdings, L.P.(3)(5)...............................         1,676,317               56.6%             30.1%
 
DowBrands Inc.(6)(7)........................................         1,163,910               28.2%             17.3%
 
Futurtec, L.P.(8)(9)........................................           419,843               14.2%              7.6%
 
Claude Ganz(10)(11).........................................           214,500                7.2%              3.9%
 
Dominic J. LaRosa(12)(13)...................................            99,000                3.3%              1.8%
 
Donald E. Porter(1)(14).....................................            95,700                3.2%              1.7%
 
Gerald A. Eppner(15)(16)....................................            82,500                2.8%              1.5%
 
Joseph F. Stiley, III(17)(18)...............................            72,600                2.4%              1.3%
 
William M. Boswell(12)(19)..................................             9,900                  *                 *
 
Michele L. Redmon(12)(20)...................................             4,950                  *                 *
 
Harold M. Copperman(1)......................................                 0                  *                 *
 
Paul E. Dean(1).............................................                 0                  *                 *
 
All officers and directors of the Company as a group (15
 persons)(21)...............................................         2,384,415               69.6%             39.6%
</TABLE>
 
------------------------
 
 *   Represents less than one percent.
 
 (1) The address  of Messrs.  Don G.  Hoff, Porter,  Copperman and  Dean is  c/o
     Electronic Hair Styling, Inc., One Lovell Avenue, Mill Valley, CA 94941.
 
 (2) Includes   (i)  1,676,317  shares  held  by  Intertec  Holdings,  L.P.,  an
     investment partnership (whose general partner is Intertec Holdings, Inc., a
     corporation of which Mr. Don  Hoff is a director  and his son is  president
     and  a director) and whose sole limited partner is Intertec Ltd., a limited
     partnership in which Mr. Don Hoff holds a 12% limited partner interest, and
     whose general partner is a corporation of which Mr. Don Hoff is a  director
     and  his son is an officer and director), and (ii) 234,300 shares which may
     be acquired by Mr. Hoff upon the exercise of options currently  exercisable
     or  exercisable  within  the  next 60  days.  Excludes  93,060  shares held
     directly by other  members of Mr.  Hoff's family and  128,589 shares  which
     Intertec  Holdings,  L.P.  is  required to  purchase  pursuant  to  a stock
     purchase agreement with  the Company. See  "Certain Transactions." Mr.  Don
     Hoff disclaims beneficial ownership of all but 433,447 shares.
 
 (3) The  address of Mr. Perry D. Hoff  and Intertec Holdings, L.P. is East 5058
     Grapeview Loop, Allyn, WA 98524.
 
 (4) Includes  (i)  1,676,317  shares  held  by  Intertec  Holdings,  L.P.,   an
     investment partnership (whose general partner is Intertec Holdings, Inc., a
     corporation   of  which  Mr.  Perry  Hoff  is  president  and  a  director)
 
                                       46
<PAGE>
     and whose sole limited partner is  Intertec Ltd., a limited partnership  in
     which  Mr.  Perry Hoff  holds  a 25%  limited  partner interest,  and whose
     general partner is a corporation of which Mr. Perry Hoff is an officer  and
     director),  (ii) 13,200 shares  held directly by Mr.  Perry Hoff, and (iii)
     9,900 shares which may be acquired by  Mr. Perry Hoff upon the exercise  of
     options  currently exercisable or exercisable within the next 60 days. Does
     not include  79,860 shares  held directly  by other  members of  Mr.  Perry
     Hoff's  family and 128,589 shares which Intertec Holdings, L.P. is required
     to purchase pursuant to  a stock purchase agreement  with the Company.  See
     "Certain  Transactions." Mr.  Perry Hoff disclaims  beneficial ownership of
     all but 437,989 shares.
 
 (5) The sole limited  partner of Intertec  Holdings, L.P. is  Intertec Ltd.,  a
     limited  partnership in  which Mr.  Don Hoff  and members  of his immediate
     family hold 100% of the limited partner interest, and whose general partner
     is a corporation, all  of whose officers and  directors are members of  Mr.
     Hoff's  family. Does  not include  128,589 shares  which Intertec Holdings,
     L.P. is required to  purchase pursuant to a  stock purchase agreement  with
     the Company. See "Certain Transactions."
 
 (6) The  address of  DowBrands Inc.  is 9550  Zionsville Road,  P.O. Box 68511,
     Indianapolis, IN 46268.
 
 (7) Includes 1,163,910  shares which  may be  acquired upon  the conversion  of
     Series A and Series B Convertible Preferred Stock.
 
 (8) The  address of  Futurtec, L.P.  is 111 Great  Neck Road,  Suite 301, Great
     Neck, NY 11021.
 
   
 (9) Futurtec Capital Corp.,  the general partner  of Futurtec, L.P.,  exercises
     sole voting and investment power over the shares held by Futurtec, L.P. Mr.
     Ido Klear is the sole stockholder of Futurtec Capital Corp.
    
 
(10) The address of Mr. Ganz is P.O. Box 1074, Glen Ellen, CA 95442.
 
(11) Includes  9,900 shares which  may be acquired upon  the exercise of options
     currently exercisable or exercisable within the next 60 days.
 
(12) The address of Messrs. LaRosa and Boswell and Ms. Redmon is 5601 East River
     Road, Fridley, MN 55432.
 
(13) Includes 33,000 shares which may be  acquired upon the exercise of  options
     currently  exercisable or  exercisable within  the next  60 days.  Does not
     include warrants to  purchase 16,500  shares of  Common Stock,  exercisable
     commencing May 1996.
 
(14) Includes  36,300 shares which may be  acquired upon the exercise of options
     currently exercisable or exercisable within the next 60 days.
 
(15) The address of Mr. Eppner is 75 East 55th Street, New York, NY 10022.
 
(16) Consists of 9,900 shares which may be acquired upon the exercise of options
     currently exercisable or exercisable within the next 60 days.
 
(17) The address of Mr. Stiley is West 528 Center Street, Spokane, WA 99203.
 
(18) Includes 29,700 shares which may be  acquired upon the exercise of  options
     currently exercisable or exercisable within the next 60 days.
 
(19) Includes  9,900 shares which  may be acquired upon  the exercise of options
     currently exercisable  or exercisable  within the  next 60  days. Does  not
     include  warrants to  purchase 16,500  shares of  Common Stock, exercisable
     commencing May 1996.
 
(20) Consists of 4,950 shares which may be acquired upon the exercise of options
     currently exercisable  or exercisable  within the  next 60  days. Does  not
     include  warrants  to purchase  8,250  shares of  Common  Stock exercisable
     commencing May 1996.
 
(21) Includes 466,950 shares which may be acquired upon the exercise of  options
     currently exercisable or exercisable within the next 60 days.
 
                                       47
<PAGE>
                              CERTAIN TRANSACTIONS
 
    LICENSE  AGREEMENT.  In May 1993, the Company acquired from Intertec Ltd., a
Delaware limited  partnership  ("Intertec  Ltd."), for  a  30-year  period,  the
exclusive  worldwide rights  to use  all RFT  technology owned  by Intertec Ltd.
relating to  cosmetic  hair care  applications.  The 30-year  exclusive  license
agreement  (the "License") gives  the Company the  right to develop, manufacture
and sell products for cosmetic hair  care applications based on RFT  technology.
Intertec  Ltd., which is  entirely owned by Mr.  Don G. Hoff  and members of his
immediate family, is the  sole limited partner in  Intertec Holdings, L.P.,  the
Company's  principal shareholder. The License is non-assignable, but the Company
may sublicense the rights granted to it provided the sublicense includes certain
protective provisions. The Company issued, as consideration for the grant of the
license, a promissory note in the  principal amount of $1.0 million, and  agreed
to  pay a royalty as described below.  The Company's promissory note, as amended
effective as  of  May,  1993  (the "Intertec  Note"),  is  payable  to  Intertec
Holdings, L.P., as agent for Intertec Ltd., in four equal annual installments of
$250,000,  commencing on the first to occur  of (i) the first anniversary of the
closing of  this Offering,  or (ii)  May  31, 1998.  The Intertec  Note  accrues
interest  in  arrears  at  5.5%  per annum,  payable  with  each  installment of
principal. The Company has also agreed to pay certain legal expenses, which have
been incurred by Intertec Ltd. in connection with preparing and prosecuting  the
patent  application for  the patent covering  the RFT  technology. Such expenses
were approximately $60,000 as of February 29, 1996.
 
    The Company will pay  a royalty to  Intertec Ltd. equal to  (i) 1.0% of  the
Company's  proceeds  from any  direct  sales made  by  the Company  of products,
instruments or components using, or derived from, the technology, and (ii)  1.0%
of  the "revenue base" of the Company's sub-licensees. The "revenue base" is the
proceeds received by the sub-licensees for their sales of products using the RFT
technology. This  royalty  declines in  steps  as the  revenue  base  increases,
ultimately  declining to 0.4% when cumulative  sales from all products using the
RFT technology reach $10.0  billion. The Company has  no sub-licenses as of  the
date  of this Prospectus, and  there can be no assurance  it will enter into any
sub-license on terms favorable  to the Company. Upon  expiration in 2012 of  the
patent  held by Intertec  Ltd., the Company  will be unable  to deny competitors
access to RFT technology.
 
    Neither the $1.0 million license fee, the terms of the Intertec Note nor the
terms  of  the  royalty  were  established  by  arm's  length  negotiations   or
independent appraisal.
 
    COMMON  STOCK PURCHASE AGREEMENT.   In March 1996,  the Company and Intertec
Holdings, L.P.  entered  into  a  stock purchase  agreement  pursuant  to  which
Intertec  Holdings, L.P.  agreed to purchase  from the Company,  and the Company
agreed to sell to Intertec Holdings, L.P., shares of Common Stock at the initial
public offering price per share. The aggregate number of shares of Common  Stock
which  Intertec  Holdings, L.P.  is required  to  purchase is  equal to  (x) the
outstanding principal of, and  all accrued and unpaid  interest on the  Intertec
Note  as of the closing of the Company's initial public offering, divided by (y)
the initial  public  offering  price  per  share.  Intertec  Holdings,  L.P.  is
obligated,  subject to there being no event  of default under the Company's loan
agreements and certain other customary conditions,  to purchase and pay for  the
shares  in four  equal installments commencing  on the first  anniversary of the
closing of the Offering.  The deferred purchase price  under the stock  purchase
agreement  accrues interest from and after  the closing of the Company's initial
public offering  at 5.5%  per  annum, payable  with each  installment.  Intertec
Holdings,  L.P. may elect  to accelerate one  or more purchases  under the stock
purchase agreement on 30 days prior notice  to the Company. The Company may,  at
any  time or  from time  to time,  terminate Intertec  Holdings, L.P.'s purchase
rights with respect to one or more of the installments, on 10 days prior  notice
to  Intertec Holdings, L.P. The  terms of the stock  purchase agreement were not
established by arm's length negotiations or independent appraisal.
 
    FACILITIES AND EQUIPMENT.   Pursuant  to a lease  dated June  30, 1993,  the
Company leases from Innovative Capital Management, Inc. ("ICM"), an affiliate of
Mr.  Don G. Hoff and Mr. Perry D. Hoff, Directors of the Company, for a 36-month
term expiring in June, 1996, office space in Mill Valley, CA, together with  all
of  the furniture and office  equipment at that location,  for a total of $7,513
per month.  The space  consists  of approximately  4,000  square feet  used  for
corporate offices with furniture and equipment, including computers, telephones,
office  machines, desks, conference  tables and related items.  The terms of the
lease were
 
                                       48
<PAGE>
not established  by  arms' length  negotiations  or independent  appraisal.  The
Company's  Board of Directors will review the  terms of a proposed lease renewal
prior to the scheduled expiration of the lease and, if the terms are  comparable
to  those which might be obtained in an arm's-length transaction, is expected to
approve the renewal.
 
    RELEASE OF PLEDGED ASSETS.  On November 22, 1995, the Company repaid in full
its indebtedness  to  WestAmerica Bank  in  the  amount of  $300,000,  from  the
proceeds  of  the  Norwest  Credit Line,  thereby  releasing  WestAmerica Bank's
security interest  in  certain assets  of  ICM,  pledged as  security  for  such
indebtedness. In connection with the release of its pledged assets, ICM released
its security interest in all the assets of the Company which had been granted to
ICM as security for its pledge.
 
   
    MANUFACTURING  AGREEMENT WITH DOWBRANDS.   See "Business -- Manufacturing --
Contract Manufacturing" for information concerning the Company's agreement  with
DowBrands,  pursuant to which DowBrands agreed to accept $3.0 million of credits
to be applied towards  purchases of finished products  in eight equal  quarterly
installments of $375,000 commencing February 1996.
    
 
   
    LEGAL  FEES.  Battle Fowler LLP, in which Gerald A. Eppner, Esq., a Director
of the  Company is  a partner,  has  represented the  Company as  general  legal
counsel since 1993. Since then the Company has accrued fees to Battle Fowler LLP
aggregating  $400,000, of which $150,000 was paid in 1995, $50,000 has been paid
to date in 1996 and $200,000 has  been accrued for payment in 1996. The  Company
expects  to pay Battle Fowler LLP an additional amount of approximately $250,000
for services in connection with this Offering.
    
 
                          DESCRIPTION OF CAPITAL STOCK
 
    The authorized capital stock of the Company consists of 12,000,000 shares of
Common Stock, $0.01 par  value, and 4,000,000 shares  of preferred stock. As  of
March  31, 1996 there were 2,960,495 shares  of Common Stock outstanding held by
354  stockholders,  and  1,000,000  shares  of  preferred  stock  held  by   one
stockholder.
 
COMMON STOCK
 
    The  shares of  Common Stock  currently outstanding  are, and  the shares of
Common Stock that  will be outstanding  upon the consummation  of this  Offering
will  be, validly issued,  fully paid and non-assessable.  Each holder of Common
Stock is entitled  to one vote  for each share  owned of record  on all  matters
voted upon by the stockholders, and a majority vote is required for action to be
taken  by  the  stockholders.  In  the  event  of  liquidation,  dissolution  or
winding-up of the  Company, the holders  of Common Stock  are entitled to  share
equally  and ratably in the  assets of the Company,  if any, remaining after the
payment of  all  debts  and  liabilities of  the  Company  and  the  liquidation
preference  of any outstanding preferred stock.  The holders of the Common Stock
have no  preemptive  rights  or  cumulative  voting  rights  and  there  are  no
redemption,  sinking  fund or  conversion  provisions applicable  to  the Common
Stock.
 
    Holders of Common Stock  are entitled to receive  dividends if, as and  when
declared  by the  Board of  Directors, out of  funds legally  available for such
purpose, subject to the dividend and  liquidation rights of any preferred  stock
that  may be  issued. Payment of  dividends are  restricted by the  terms of the
Company's existing loan agreement  and the terms of  the Company's Series A  and
Series B Convertible Preferred Stock.
 
PREFERRED STOCK
 
    The Company's Certificate of Incorporation provides that the Company may, by
vote  of its Board of Directors, issue the preferred stock in one or more series
having the rights, preferences,  privileges and restrictions thereon,  including
dividend  rights,  dividend rates,  conversion rights,  voting rights,  terms of
redemption, redemption prices, liquidation preferences and the number of  shares
constituting  any series or designation of  such series, without further vote or
action by the stockholders. The issuance of preferred stock may have the  effect
of  delaying, deferring or preventing a change in control of the Company without
further action by the stockholders and may adversely affect the voting and other
rights of the  holders of  Common Stock. The  issuance of  preferred stock  with
voting  and  conversion rights  may  adversely affect  the  voting power  of the
holders of Common Stock, including the loss of voting control to others.
 
                                       49
<PAGE>
CONVERTIBLE PREFERRED STOCK
 
    Upon the consummation  of this Offering,  the 1,000,000 shares  of Series  A
Convertible  Preferred Stock issued to Dow as  part of the purchase price of the
Lamaur acquisition will remain outstanding, and the Dow Convertible Note  issued
as  part of the purchase  price of the Lamaur  acquisition will automatically be
converted into 763,500 shares  of the Company's  Series B Convertible  Preferred
Stock.  The  Series A  Convertible Preferred  Stock  provides for  a liquidation
preference of $10.00  per share,  or $10.0 million  in the  aggregate, plus  any
declared  and unpaid dividends. Dividends are payable with respect to the Series
A Convertible Preferred Stock only to the extent (on an as-converted basis) that
dividends are declared  payable on the  Common Stock. The  Series B  Convertible
Preferred  Stock provides for (i) cumulative cash  dividends at the rate of 8.0%
per annum, payable  quarterly, and (ii)  a liquidation preference  of $6.55  per
share,  or $5.0 million in the aggregate  plus all accrued and unpaid dividends.
The Series A  Preferred is not  redeemable. The Series  B Convertible  Preferred
Stock  may be redeemed by  the Company at any  time or from time  to time, on 30
days' prior written notice, at a redemption price per share equal to $6.55, plus
all accrued and unpaid dividends. Each Series of Convertible Preferred Stock  is
entitled  to vote  on a  share-for-share basis  with the  Common Stock,  and has
certain  rights  to  vote  as  a  class.  The  Convertible  Preferred  Stock  is
convertible at any time at the option of the holder into shares of Common Stock,
initially  at  the  rate of  0.660  shares of  Common  Stock for  each  share of
Convertible Preferred Stock, subject to  adjustments for stock dividends,  stock
splits,  reclassifications  or subdivisions,  and may  be converted  into Common
Stock at the  option of  the Company  if the last  reported sales  price of  the
Common Stock exceeds $21.21 for a 30-day trading period, and the Common Stock is
then  registered pursuant  to Section  12(b) or  12(g) of  the Exchange  Act and
listed on a securities exchange or quoted on the Nasdaq National Market.
 
LIMITATIONS UPON TRANSACTIONS WITH "INTERESTED STOCKHOLDERS"
 
    Section 203 of  the Delaware  General Corporation Law  prohibits a  publicly
held  Delaware corporation  from engaging  in a  "business combination"  with an
"interested stockholder"  for a  period of  three years  after the  date of  the
transaction  in which  the person  became an  interested stockholder  unless (i)
prior to the date  of the business combination,  the transaction is approved  by
the  board  of  directors of  the  corporation,  (ii) upon  consummation  of the
transaction  which   resulted  in   the  stockholder   becoming  an   interested
stockholder,  the interested  stockholder owns at  least 85%  of the outstanding
voting stock,  or  (iii) on  or  after such  date  the business  combination  is
approved  by the  board of  directors and  by the  affirmative vote  of at least
66 2/3% of the  outstanding voting stock  which is not  owned by the  interested
stockholder.  A "business combination"  includes mergers, asset  sales and other
transactions resulting in a financial benefit to the stockholder. An "interested
stockholder" is a person who, together with affiliates and associates, owns  (or
within three years, did own), 15% or more of the corporation's voting stock. The
restrictions  of Section 203 do not apply, among other things, if a corporation,
by action  of  its stockholders,  adopts  an  amendment to  its  certificate  of
incorporation  or by-laws expressly electing not  to be governed by Section 203,
provided that, in addition to any other vote required by law, such amendment  to
the  certificate of incorporation or by-laws must be approved by the affirmative
vote of a majority  of the shares  entitled to vote.  Moreover, an amendment  so
adopted  is not effective  until twelve months  after its adoption  and does not
apply to any  business combination between  the corporation and  any person  who
became  an  interested  stockholder of  such  corporation  on or  prior  to such
adoption.  The  Company's  Certificate  of  Incorporation  and  By-laws  do  not
currently  contain any provisions electing not to  be governed by Section 203 of
the Delaware  General Corporation  Law. The  provisions of  Section 203  of  the
Delaware  General Corporation  Law may  have a  depressive effect  on the market
price of the Common  Stock because they could  impede any merger,  consolidating
takeover  or other  business combination involving  the Company  or discourage a
potential acquirer from making a tender offer or otherwise attempting to  obtain
control of the Company.
 
                                       50
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Future  sales of shares  by current stockholders  could adversely affect the
price of  the Company's  Common Stock.  Upon completion  of this  Offering,  the
Company  will  have  5,560,495  shares of  Common  Stock  outstanding,  of which
2,960,495 shares of Common  Stock (53.2% of the  shares to be outstanding)  were
issued  by the Company in private transactions. Some of these shares are treated
as "restricted securities" pursuant  to Rules 144 and  701 under the  Securities
Act.
 
    In  general, under  Rule 144  as currently in  effect, a  person (or persons
whose shares are aggregated), including persons deemed to be "affiliates" of the
Company (as that term is defined under the Act), who has beneficially owned  his
or  her shares for at least two years is entitled to sell within any three-month
period that number of restricted securities that does not exceed the greater  of
one  percent of the then outstanding shares of Common Stock (55,605 shares based
on the number of shares  to be outstanding after  the Offering), or the  average
weekly  trading  volume  of the  Common  Stock  during the  four  calendar weeks
immediately preceding such sale, notice  and the availability of current  public
information  about the Company. After three years have elapsed from the later of
the issuance of restricted securities by  the Company or their acquisition  from
an  affiliate, such shares may  be sold without limitations  by persons who have
not been affiliates of the Company for at least three months.
 
   
    REGISTRATION RIGHTS.  Certain  of the Company's  existing holders of  Common
Stock,  including Intertec Holdings, L.P.,  the Company's principal stockholder,
and the  Company are  parties  to agreements  providing  each such  holder  with
certain registration rights, including one demand registration right exercisable
at  any time after six months from  the date of this Prospectus for registration
of "restricted  securities"  having  an  aggregate  market  value  of  at  least
$500,000.  The  registration rights  of Intertec  Holdings,  L.P. extend  to the
shares of Common Stock purchasable under its stock purchase agreement, dated  as
of March 19, 1996, with the Company.
    
 
    The  Company  and Dow  are  parties to  an  agreement providing  for certain
registration rights with  respect to the  shares of Common  Stock issuable  upon
conversion of the Convertible Preferred Stock, including one demand registration
exercisable  at any time after the date of this Prospectus. The Company has also
agreed to register for resale  on Securities Act Form S-3  all of the shares  of
Common Stock issuable upon conversion of the Convertible Preferred Stock as soon
as  it is eligible for the use of such form (anticipated to be one year from the
date of this  Prospectus). Dow  has also been  granted "piggyback"  registration
rights  with respect to the  shares of Common Stock  issuable upon conversion of
the Convertible Preferred Stock until such time as they cease to be  "restricted
securities."
 
   
    Each  of  the  Company's  existing  holders  of  Common  Stock  was  granted
"piggyback" registration rights for a two-year period following their respective
purchases of Common Stock.
    
 
    The Company  has  agreed  to  pay  all  registration  expenses  (other  than
underwriting  or sales commissions) incurred  in complying with the registration
rights described above.
 
   
    Notwithstanding the foregoing, all existing stockholders of the Company with
registration rights  have agreed  (i) to  waive their  registration rights  with
respect  to the  Offering, and  (ii) without  the prior  written consent  of the
Company and the representative of the  Underwriters, not to register any  shares
held by them for a period of six months from the date of this Prospectus.
    
 
    Prior to this Offering there has been no public market for the Common Stock.
The  Company cannot predict the number of shares which may be sold in the future
pursuant to Rule  144 since such  sales will  depend upon the  market price  and
trading  volume of Common Stock, the circumstances of individual holders thereof
and other factors. In addition,  the Company can make  no predictions as to  the
effect,  if any,  that sales of  shares of  Common Stock or  the availability of
shares for sale  will have on  the market  price prevailing from  time to  time.
Nevertheless,  sales of  substantial amounts of  the Common Stock  in the public
market could adversely  affect the market  price of the  Common Stock and  could
impair  the Company's future ability to raise capital through an offering of its
equity securities.
 
                                       51
<PAGE>
    The Company intends to  file a registration  statement under the  Securities
Act  to register the shares of Common  Stock issued and reserved for issuance in
compensatory arrangements  and  under its  employee  and director  stock  plans.
Registration  would permit  the resale of  such shares by  non-affiliates in the
public market without restriction under the Securities Act. The number of shares
reserved for  issuance under  the Company's  equity compensation  plans and  the
number  of shares with respect  to which awards are  outstanding are as follows:
1,250,000 shares under  the 1996  Stock Incentive  Plan (of  which 788,700  were
outstanding  as of March 31,  1996), 150,000 shares under  the Director Plan (of
which 85,800  were outstanding  as of  March  31, 1996),  and 16,500  under  the
Employee Stock Plan (of which 15,575 were outstanding as of March 31, 1996).
 
                                  UNDERWRITING
 
    The underwriters below, for whom Rodman & Renshaw, Inc. ("Rodman") and Sands
Brothers   &   Co.,  Ltd.   ("Sands")   are  acting   as   representatives  (the
"Representatives"), have severally agreed, subject  to the terms and  conditions
contained in the Underwriting Agreement, to purchase from the Company the number
of shares of Common Stock set forth below opposite their respective names.
 
<TABLE>
<CAPTION>
                                     UNDERWRITER                                       NUMBER OF SHARES
-------------------------------------------------------------------------------------  -----------------
<S>                                                                                    <C>
Rodman & Renshaw, Inc................................................................
Sands Brothers & Co., Ltd............................................................
 
                                                                                       -----------------
    Total............................................................................       2,600,000
                                                                                       -----------------
                                                                                       -----------------
</TABLE>
 
    The  Underwriting  Agreement provides  that the  obligations of  the several
Underwriters thereunder  are subject  to approval  of certain  legal matters  by
counsel  and to  various other considerations.  The nature  of the Underwriters'
obligations is such that the Underwriters are committed to purchase and pay  for
all of the above shares of Common Stock if any are purchased.
 
    The Underwriters, through the Representatives, have advised the Company that
they  propose to offer the  Common Stock initially at  the public offering price
set forth on the cover page of this Prospectus, that the Underwriters may  allow
to  selected dealers a  concession of $    per share, and  that such dealers may
reallow a concession of $   per share to certain other dealers. After the public
offering, the  offering price  and other  selling terms  may be  changed by  the
Underwriters.  Application has been made for the Common Stock to be included for
quotation on the Nasdaq  National Market. The  Representatives have advised  the
Company  that  they do  not anticipate  sales to  discretionary accounts  by the
Underwriters to exceed 5% of the total number of shares of Common Stock  offered
hereby.
 
    The  Company has granted to the  Underwriters a 30-day over-allotment option
to purchase up  to an aggregate  of 390,000 additional  shares of Common  Stock,
exercisable  at the public offering price less the underwriting discount. If the
Underwriters exercise such over-allotment option, then each of the  Underwriters
will  have  a  firm  commitment,  subject  to  certain  conditions,  to purchase
approximately the same  percentage thereof  as the  number of  shares of  Common
Stock to be purchased by it, as shown in the above table, bears to the 2,600,000
shares of Common Stock offered hereby. The Underwriters may exercise such option
only  to cover over-allotments made in connection with the sale of the shares of
Common Stock offered hereby.
 
                                       52
<PAGE>
    In addition to the underwriting discounts and commissions shown on the cover
page of  this Prospectus,  the Company  has agreed  to pay  to Sands  additional
compensation in the amount of $100,000 for investment banking services performed
in  connection with  the acquisition  of Lamaur from  Dow, and  to reimburse the
Representatives for certain out-of-pocket expenses, in the amount of $75,000 (of
which $25,000 has been advanced).
 
    In connection with  this Offering,  the Company has  agreed to  sell to  the
Representatives,  for nominal  consideration, warrants  to purchase  a number of
shares of Common Stock  equal to 7% of  the shares of Common  Stock sold in  the
Offering  including over-allotments,  if any  (the "Representatives' Warrants").
The Representatives' Warrants are initially  exercisable at a price  of $    per
share  of Common Stock (120% of the  initial public offering price) for a period
of four years, commencing one year from  the effective date of the Offering  and
are  restricted from sale, transfer, assignment or hypothecation for a period of
12 months from the effective date of the Offering, except to officers,  partners
or successors of the Representatives. The exercise price of the Representatives'
Warrants and the number of shares of Common Stock issuable upon exercise thereof
are  subject  to adjustment  under  certain circumstances.  The Representatives'
Warrants grant to  the holders thereof  certain rights of  registration for  the
securities   issuable  upon  exercise  of  the  Representatives'  Warrants.  The
Representatives' Warrants are redeemable by the Company, on prior notice, if the
price of the Common Stock two years  after the closing of the Offering,  exceeds
$        (250% of the initial public offering price) for a 60-day period.
 
   
    In  addition,  Rodman  has a  one-time  right  of first  refusal  to perform
services for  the Company  with respect  to certain  future transactions  for  a
period of three years after the effective date of the Offering.
    
 
    The  officers, directors and certain shareholders of the Company have agreed
that they will not sell or dispose of any shares of Common Stock of the  Company
for  a period of 180 days after the  later of the date on which the Registration
Statement is declared effective by the Commission or the first date on which the
shares are bona fide offered to the public, without the prior written consent of
the Representatives.
 
    The Company  has  agreed  to  indemnify  the  Underwriters  against  certain
liabilities,  losses and  expenses, including  liabilities under  the Securities
Act, or to contribute to payments that the Underwriters may be required to  make
in respect thereof.
 
    Rodman  was retained by the  Company in March 1996  for a 10-month period to
provide  certain  financial  advisory  services  related  to  general  strategic
financial  advice, valuation and potential mergers and acquisitions. The Company
has agreed to pay Rodman  (i) $265,000, of which $15,000  has been paid to  date
and  the balance  will be payable  in equal monthly  installments commencing the
month following the  closing of the  Offering and ending  in December 1996,  and
(ii)  a transaction fee  with respect to consummated  mergers or acquisitions in
such amount as  may be  mutually agreed upon  in connection  with each  separate
transaction.  As further consideration for such services, the Company has agreed
to sell to Rodman, for nominal  consideration, warrants to purchase a number  of
shares  of Common Stock  equal to 1.5% of  the number of  shares of Common Stock
sold in  the  Offering  (the  "Financial  Advisor's  Warrants").  The  Financial
Advisor's  Warrants are  initially exercisable  at a  price of  $   per share of
Common Stock (120% of the  initial public offering price)  for a period of  four
years,  commencing one  year from  the effective  date of  the Offering  and are
restricted from sale, transfer, assignment or  hypothecation for a period of  12
months  from the effective date of the Offering, except to officers, partners or
successors of Rodman. The exercise price of the Financial Advisor's Warrants and
the number of shares of Common Stock issuable upon exercise thereof are  subject
to  adjustment  under certain  circumstances.  The Financial  Advisor's Warrants
grant to the holders thereof certain  rights of registration for the  securities
issuable  upon  exercise  of  the Financial  Advisor's  Warrants.  The Financial
Advisor's Warrants are redeemable by the Company, on prior notice, if the  price
of  the  Common  Stock two  years  after  the closing  of  the  Offering exceeds
$        (250% of the initial public offering price) for a 60-day period.
 
                                       53
<PAGE>
    Prior to the Offering, there has been no public market for the Common Stock.
Consequently, the  initial public  offering price  has been  determined  through
negotiations  between the Company and the Representatives and is not necessarily
related to the Company's asset value, net worth or other established criteria of
value. Among  the  factors  considered  in such  negotiations,  in  addition  to
prevailing  market conditions,  included the  history of  and prospects  for the
industry  in  which  the  Company  competes,  an  assessment  of  the  Company's
management,  the prospects of  the Company, the  Company's capital structure and
certain other factors as were deemed relevant.
 
                                 LEGAL MATTERS
 
    The validity of the issuance of the  shares of Common Stock offered by  this
Prospectus  will be passed upon for the  Company by Battle Fowler LLP, New York,
New York. Gerald A. Eppner, Esq., a  member of Battle Fowler LLP, legal  counsel
to  the Company,  is a  director of the  Company and  owns 72,600  shares of the
Company's Common Stock. Certain legal matters in connection with the sale of the
Common Stock  offered  hereby  will  be passed  upon  for  the  Underwriters  by
Squadron, Ellenoff, Plesent & Sheinfeld, LLP, New York, New York.
 
                                    EXPERTS
 
    The financial statements of Electronic Hair Styling, Inc. as of December 31,
1994  and 1995, for  the period from  April 1, 1993  (Inception) to December 31,
1993, and for  the years  ended December  31, 1994  and 1995,  included in  this
Prospectus, have been audited by Deloitte & Touche LLP, independent auditors, as
stated  in their report appearing herein, and  have been so included in reliance
upon the report of such firm given upon their authority as experts in accounting
and auditing.
 
    The financial statements  of PCD,  The Personal Care  Division of  DowBrands
L.P.,  for the years ended  December 31, 1993 and 1994,  and for the period from
January 1, 1995  through November 30,  1995, included in  this Prospectus,  have
been  audited by Deloitte & Touche LLP, independent auditors, as stated in their
report appearing herein (which report  expresses an unqualified opinion on  such
financial  statements and includes  an explanatory paragraph  referring to PCD's
basis of presentation) and have been so included in reliance upon the report  of
such firm given upon their authority as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The   Company  has  filed  with  the  Securities  and  Exchange  Commission,
Washington, D.C.,  a Registration  Statement on  Form S-1  with respect  to  the
shares  of Common Stock offered hereby. This Prospectus does not contain all the
information set  forth  in  the  Registration Statement  and  the  exhibits  and
schedules  thereto. For  further information pertaining  to the  Company and the
shares of Common  Stock offered hereby,  reference is made  to the  Registration
Statement,  including  the exhibits,  financial  statements and  schedules filed
therewith. Statements contained  in this Prospectus  as to the  contents of  any
contract  or  any other  document  are not  necessarily  complete, and,  in each
instance, reference is made to the copy of such contract or document filed as an
exhibit to the Registration  Statement, each such  statement being qualified  in
all  respects  by  such  reference. The  Registration  Statement,  including the
exhibits and  schedules thereto,  may  be inspected  and  copied at  the  public
reference  facilities maintained by the  Commission at Judiciary Plaza Building,
450 Fifth  Street, N.W.,  Room 1024,  Washington, D.C.  20549 and  its  regional
offices  located at 7 World  Trade Center, 13th Floor,  New York, New York 10048
and Northwestern Atrium Center,  500 West Madison  Street, Suite 1400,  Chicago,
Illinois  60661-2511.  Copies  of  such  materials  can  be  obtained  from  the
Commission at Judiciary Plaza, 450  Fifth Street, N.W., Washington, D.C.  20549,
at prescribed rates.
 
                                       54
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                                            PAGE
                                                                                                          ---------
 
<S>                                                                                                       <C>
ELECTRONIC HAIR STYLING, INC.
  Independent Auditors' Report..........................................................................        F-2
  Balance Sheets as of December 31, 1994 and 1995 and as of March 31, 1996 (Unaudited)..................        F-3
  Statements  of Operations for the Period from April 1,  1993 (Inception) to December 31, 1993, for the
   Years Ended December  31, 1994  and 1995  and for  the Three  Months Ended  March 31,  1995 and  1996
   (Unaudited)..........................................................................................        F-4
  Statements  of Changes in Stockholders' Equity (Deficit) for the Period from April 1, 1993 (Inception)
   to December 31, 1993, for the Years Ended December  31, 1994 and 1995 and for the Three Months  Ended
   March 31, 1996 (Unaudited)...........................................................................        F-5
  Statements  of Cash Flows for the Period from April  1, 1993 (Inception) to December 31, 1993, for the
   Years Ended December  31, 1994  and 1995  and for  the Three  Months Ended  March 31,  1995 and  1996
   (Unaudited)..........................................................................................        F-6
  Notes  to Financial Statements for the Period from April 1, 1993 (Inception) to December 31, 1993, for
   the Years Ended December 31,  1994 and 1995 and  for the Three Months Ended  March 31, 1995 and  1996
   (Unaudited)..........................................................................................        F-7
 
PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
  Independent Auditors' Report..........................................................................       F-15
  Statements  of Operations  for the  Years Ended  December 31, 1993  and 1994  and for  the Period from
   January 1, 1995 to November 30, 1995.................................................................       F-16
  Statements of Net Invested Capital for the Years Ended  December 31, 1993 and 1994 and for the  Period
   from January 1, 1995 to November 30, 1995............................................................       F-17
  Statements  of Cash  Flows for  the Years Ended  December 31,  1993 and 1994  and for  the Period from
   January 1, 1995 to November 30, 1995.................................................................       F-18
  Notes to Financial Statements for the Years Ended December  31, 1993 and 1994 and for the Period  from
   January 1, 1995 to November 30, 1995.................................................................       F-19
</TABLE>
 
                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
Electronic Hair Styling, Inc.:
 
    We  have audited the accompanying balance sheets of Electronic Hair Styling,
Inc. (the  "Company"),  as of  December  31, 1994,  and  1995, and  the  related
statements  of operations, stockholders' equity (deficit) and cash flows for the
period from April 1, 1993 (Inception) to  December 31, 1993 and for each of  the
years  ended  December 31,  1994 and  1995. These  financial statements  are the
responsibility of the Company's management. Our responsibility is to express  an
opinion on these financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, such  financial statements present  fairly, in all material
respects, the financial  position of  the Company as  of December  31, 1994  and
1995,  and the results of its operations and  its cash flows for the period from
April 1, 1993 (Inception) to December 31, 1993 and for the years ended  December
31, 1994 and 1995, in conformity with generally accepted accounting principles.
 
DELOITTE & TOUCHE LLP
San Francisco, California
March 21, 1996
 
                                      F-2
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                                 BALANCE SHEETS
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                     DECEMBER 31,
                                                                                 --------------------
                                                                                   1994       1995
                                                                                 ---------  ---------   MARCH 31,
                                                                                                          1996
                                                                                                       -----------
                                                                                                       (UNAUDITED)
<S>                                                                              <C>        <C>        <C>
ASSETS
 
Current Assets:
  Cash.........................................................................  $       2  $   2,338   $     456
  Receivables from Dow.........................................................         --      2,374       2,073
  Accounts receivable, net.....................................................         --     10,307      13,298
  Inventories (Note 3).........................................................         --     11,140      10,268
  Prepaid expenses and other current assets....................................         --        210         209
                                                                                 ---------  ---------  -----------
    Total current assets.......................................................          2     26,369      26,304
Property, Plant and Equipment, Net (Note 4)....................................          4     16,283      16,034
Other Assets...................................................................         --        315         468
                                                                                 ---------  ---------  -----------
    Total......................................................................  $       6  $  42,967   $  42,806
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------
 
LIABILITIES AND STOCKHOLDERS' EQUITY
 
Current Liabilities:
  Accounts payable.............................................................  $     144  $   6,469   $   6,990
  Accrued expenses.............................................................         91      4,024       4,856
  Accrued salaries, wages and employee related expenses........................         --      2,605       1,941
  Current portion of long-term debt (Note 5)...................................        185      1,200       1,200
  Payables to related parties (Note 8).........................................         48      1,725       1,500
                                                                                 ---------  ---------  -----------
    Total current liabilities..................................................        468     16,023      16,487
                                                                                 ---------  ---------  -----------
Long-Term Debt (Note 5)........................................................         --     12,850      13,146
Related Party Obligations (Note 8).............................................      1,000      7,500       7,125
Commitments and Contingencies (Note 9).........................................
Stockholders' Equity (Deficit) (Note 6):
  Preferred stock, $0.01 par value, 4,000,000 shares authorized, 1,000,000
   shares of Series A issued and outstanding at December 31, 1995 and March 31,
   1996 ($10,000,000 liquidation preference)...................................         --      8,500       8,500
  Common stock, $0.01 par value, 12,000,000 shares authorized; 2,498,100,
   2,944,920 and 2,960,495 shares, issued and outstanding at December 31, 1994
   and 1995 and March 31, 1996, respectively...................................         25         29          30
  Additional paid-in capital...................................................        734      1,718       1,894
  Stock subscriptions receivable...............................................         --        (50)        (50)
  Accumulated deficit..........................................................     (2,221)    (3,603)     (4,326)
                                                                                 ---------  ---------  -----------
    Total stockholders' equity (deficit).......................................     (1,462)     6,594       6,048
                                                                                 ---------  ---------  -----------
Total Liabilities and Stockholders' Equity.....................................  $       6  $  42,967   $  42,806
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------
</TABLE>
 
                       See notes to financial statements.
 
                                      F-3
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                            STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                                                  THREE MONTHS ENDED
                                                                                YEAR ENDED
                                                          APRIL 1, 1993        DECEMBER 31,           MARCH 31,
                                                         (INCEPTION) TO    --------------------  --------------------
                                                        DECEMBER 31, 1993    1994       1995       1995       1996
                                                        -----------------  ---------  ---------  ---------  ---------
                                                                                                     (UNAUDITED)
<S>                                                     <C>                <C>        <C>        <C>        <C>
Net Sales to Dow......................................      $      --      $      --  $   1,644  $      --  $   6,864
Net Sales to Others...................................             --             --      6,426         --     21,616
                                                              -------      ---------  ---------  ---------  ---------
Total Net Sales.......................................             --             --      8,070         --     28,480
Cost of Goods Sold....................................             --             --      5,656         --     17,954
                                                              -------      ---------  ---------  ---------  ---------
Gross Margin..........................................             --             --      2,414         --     10,526
Operating Expenses:
  Selling, general and administrative expenses........            565            557      3,496         93     10,843
  Technology acquired from a related party (Note 8)...          1,000             --         --         --         --
                                                              -------      ---------  ---------  ---------  ---------
    Total operating expenses..........................          1,565            557      3,496         93     10,843
                                                              -------      ---------  ---------  ---------  ---------
Operating Loss........................................         (1,565)          (557)    (1,082)       (93)      (317)
Interest Expense......................................            (40)           (59)      (300)       (18)      (414)
Other Income..........................................             --             --         --         --          8
                                                              -------      ---------  ---------  ---------  ---------
Net Loss..............................................      $  (1,605)     $    (616) $  (1,382) $    (111) $    (723)
                                                              -------      ---------  ---------  ---------  ---------
                                                              -------      ---------  ---------  ---------  ---------
Net Loss per Share....................................      $    (.43)     $    (.15) $    (.33) $    (.03) $    (.18)
                                                               -------     ---------  ---------  ---------  ---------
                                                               -------     ---------  ---------  ---------  ---------
Weighted Average Common and Common Equivalent Shares
 Outstanding..........................................           3,701         4,130      4,130      4,130      4,130
                                                               -------     ---------  ---------  ---------  ---------
                                                               -------     ---------  ---------  ---------  ---------
</TABLE>
 
                       See notes to financial statements.
 
                                      F-4
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
            STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
          PERIOD FROM APRIL 1, 1993 (INCEPTION) TO DECEMBER 31, 1993,
THE YEARS ENDED DECEMBER 31, 1994 AND 1995, AND THE THREE MONTHS ENDED MARCH 31,
                                      1996
 
<TABLE>
<CAPTION>
                              PREFERRED STOCK            COMMON STOCK        ADDITIONAL        STOCK
                           ----------------------  ------------------------    PAID-IN     SUBSCRIPTIONS   ACCUMULATED
                            SHARES      AMOUNT       SHARES       AMOUNT       CAPITAL      RECEIVABLE       DEFICIT       TOTAL
                           ---------  -----------  -----------  -----------  -----------  ---------------  ------------  ---------
                                                                       (IN THOUSANDS)
<S>                        <C>        <C>          <C>          <C>          <C>          <C>              <C>           <C>
Initial capitalization --
 for cash................         --   $      --        2,244    $      22    $      12      $      --      $       --   $      34
Issuance of common stock
 for cash................         --          --          254            3          382             --              --         385
Grants of non-cash stock
 option credits..........         --          --           --           --          129             --              --         129
Net loss.................         --          --           --           --           --             --          (1,605)     (1,605)
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
  Balance, December 31,
   1993..................         --          --        2,498           25          523             --          (1,605)     (1,057)
Grants of non-cash stock
 option credits..........         --          --           --           --          211             --              --         211
Net loss.................         --          --           --           --           --             --            (616)       (616)
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
  Balance, December 31,
   1994..................         --          --        2,498           25          734             --          (2,221)     (1,462)
Issuance of Series A
 preferred stock.........      1,000       8,500           --           --           --             --              --       8,500
Issuance of common stock
 for cash................         --          --          135            1          214             --              --         215
Issuance of common stock
 for services............         --          --          156            1          236             --              --         237
Issuance of common stock
 for stock
 subscriptions...........         --          --           73            1           99           (100)             --          --
Grants of non-cash stock
 option credits..........         --          --           --           --          311             --              --         311
Conversion of notes
 payable to common
 stock...................         --          --           83            1          124             --              --         125
Reduction of stock
 subscriptions
 receivable..............         --          --           --           --           --             50              --          50
Net loss.................         --          --           --           --           --             --          (1,382)     (1,382)
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
  Balance, December 31,
   1995..................      1,000       8,500        2,945           29        1,718            (50)         (3,603)      6,594
Grants of non-cash stock
 option credits
 (unaudited).............         --          --           --           --           83             --              --          83
Stock grants to employees
 (unaudited).............         --          --           15            1           93             --              --          94
Net loss (unaudited).....         --          --           --           --           --             --            (723)       (723)
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
  Balance, March 31,
   1996 (unaudited)......      1,000   $   8,500        2,960    $      30    $   1,894      $     (50)     $   (4,326)  $   6,048
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
                           ---------  -----------       -----          ---   -----------        ------     ------------  ---------
</TABLE>
 
                       See notes to financial statements.
 
                                      F-5
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                            STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                                        THREE MONTHS
                                                                              YEAR ENDED DECEMBER          ENDED
                                                             APRIL 1, 1993            31,                MARCH 31,
                                                            (INCEPTION) TO    --------------------  --------------------
                                                           DECEMBER 31, 1993    1994       1995       1995       1996
                                                           -----------------  ---------  ---------  ---------  ---------
                                                                                                        (UNAUDITED)
<S>                                                        <C>                <C>        <C>        <C>        <C>
Cash Flows From Operating Activities:
  Net loss...............................................      $  (1,605)     $    (616) $  (1,382) $    (111) $    (723)
  Adjustments to reconcile net loss to net cash provided
   by (used in) operating activities:
    License fee not currently payable....................          1,000             --         --         --         --
    Noncash credits for services.........................            129            211        213         43         83
    Issuance of common stock for services................             --             --         52         --         94
    Depreciation and amortization........................              1              2        144         --        321
    Effect of changes in:
      Receivables........................................             --             --      3,777         --     (3,355)
      Inventories........................................             --             --        528         --        872
      Other assets.......................................             --             --        (92)        --          1
      Payables...........................................            154             38     (1,699)         5        296
      Accrued expenses...................................             36             55        329         14        168
                                                                 -------      ---------  ---------  ---------  ---------
        Net cash provided by (used in) operating
         activities......................................           (285)          (310)     1,870        (49)    (2,243)
                                                                 -------      ---------  ---------  ---------  ---------
Cash Flows From Investing Activities:
  Additions to furniture and equipment...................             (5)            (2)      (128)        --        (72)
  Acquisition of PCD.....................................             --             --    (13,689)        --        665
                                                                 -------      ---------  ---------  ---------  ---------
        Net cash provided by (used in) investing
         activities......................................             (5)            (2)   (13,817)        --        593
                                                                 -------      ---------  ---------  ---------  ---------
Cash Flows From Financing Activities:
  Borrowings.............................................             --            185     14,515         60        596
  Repayments of debt.....................................             --             --       (300)        --       (675)
  Costs paid for public offering.........................             --             --       (147)        --       (153)
  Proceeds from sales of stock...........................            419             --        215         --         --
                                                                 -------      ---------  ---------  ---------  ---------
        Net cash provided by (used in) financing
         activities......................................            419            185     14,283         60       (232)
                                                                 -------      ---------  ---------  ---------  ---------
Net Increase (Decrease) in Cash..........................            129           (127)     2,336         11     (1,882)
Cash at Beginning of Period..............................             --            129          2          2      2,338
                                                                 -------      ---------  ---------  ---------  ---------
Cash at End of Period....................................      $     129      $       2  $   2,338  $      13  $     456
                                                                 -------      ---------  ---------  ---------  ---------
                                                                 -------      ---------  ---------  ---------  ---------
Supplemental Disclosures of Cash Flow Information:
  Cash paid during period for interest...................      $       3      $       5  $      --
  Noncash financing activities:
    License fee acquired with debt.......................          1,000             --         --
    Common stock issued for subscriptions receivable.....             --             --        100
    Conversion of notes payable to common stock..........             --             --        125
  Acquisition of PCD (see Note 1):
    Issuance of preferred stock..........................             --             --      8,500
    Issuance of convertible subordinated note............             --             --      5,000
    Issuance of credits to Dow...........................             --             --      3,000
    Common stock issued for acquisition related
     services............................................             --             --        185
    Reduction of subscription receivable through services
     performed...........................................             --             --         50
</TABLE>
 
                       See notes to financial statements.
 
                                      F-6
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                         NOTES TO FINANCIAL STATEMENTS
 
1.  ORGANIZATION AND OPERATIONS
    Electronic  Hair Styling, Inc.  (the "Company"), a  Delaware corporation, is
the successor to Electronic  Hair Styling, Inc., which  was incorporated in  the
State  of Washington on  April 1, 1993 (the  "Predecessor"). Effective March 18,
1996, Predecessor merged with and into its wholly-owned subsidiary, the Company.
In connection with the merger, the Company issued .660 shares of common stock in
exchange for each issued and outstanding share of Predecessor common stock.  The
accompanying  Company financial statements, which are substantially identical to
Predecessor's financial  statements  for  periods  prior  to  the  merger,  give
retroactive effect to the merger.
 
    The  Company is engaged in the early  stages of research on, and development
of,  hair  styling  appliances   and  products  applying  an   electronics-based
technology. The Company licensed the technology from Intertec Ltd., which is the
sole  limited partner of  Intertec Holdings, L.P.,  the principal stockholder of
the Company (see Note 8). From  inception though November 15, 1995, the  Company
had  no revenues. Prior  to the acquisition  discussed below, the  Company was a
development stage company.
 
    Effective November  15,  1995,  the  Company  acquired  certain  assets  and
liabilities  of  PCD,  the Personal  Care  Division of  DowBrands  L.P. ("PCD").
DowBrands L.P. is  a limited  partnership whose managing  partner is  DowBrands,
Inc.,  a  wholly  owned subsidiary  of  The Dow  Chemical  Company (collectively
"Dow").  PCD,  which  was  renamed  Lamaur  after  the  acquisition,   develops,
manufactures  and markets hair care products. The acquisition has been accounted
for as a purchase and did not result in any goodwill. The total purchase  price,
including  related  acquisition costs,  was  $30.2 million  consisting  of $13.7
million in cash (funded with revolving and term credit facilities, see Note  5),
$8.5  million  (one  million  shares)  of  the  Company's  Series  A convertible
preferred stock (see Note 6), a $5.0 million convertible subordinated note  (the
"Dow  Convertible Note", see Note 8) and $3.0 million of credits to be issued to
Dow for future purchases. The acquisition was accounted for as if it occurred on
November 30, 1995 and the Company's financial statements include the results  of
PCD effective December 1, 1995.
 
    The purchase price was allocated to acquired assets and liabilities based on
their estimated fair values as follows (in thousands):
 
<TABLE>
<S>                                                                  <C>
Accounts receivable................................................  $  16,458
Inventories........................................................     11,668
Property, plant and equipment......................................     16,805
Other assets.......................................................         35
Accounts payable and accrued expenses..............................    (14,268)
                                                                     ---------
Estimated fair value of assets and liabilities.....................     30,698
Total purchase price...............................................    (30,187)
                                                                     ---------
Excess of estimated fair value of assets and liabilities over the
 purchase price....................................................  $     511
                                                                     ---------
                                                                     ---------
</TABLE>
 
    The  excess of the estimated  fair value of assets  and liabilities over the
purchase price was  recorded as a  reduction of property,  plant and  equipment.
Accounts  payable and accrued  expenses at December 31,  1995 included a reserve
for severance costs of  $675,000 for an overall  reduction in the workforce  and
the  replacement  of  a  key  employee. Such  terminations  are  expected  to be
completed by December 31, 1996.  Through March 31, 1996, approximately  $300,000
had been charged against the reserve.
 
                                      F-7
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
1.  ORGANIZATION AND OPERATIONS (CONTINUED)
    The  following unaudited pro forma summary results of operations for each of
the years ended December 31,  1994 and 1995 gives  effect to the acquisition  of
PCD  as if it  had occurred at the  beginning of each  period presented. The pro
forma results  have been  prepared  for comparative  purposes  only and  do  not
purport  to reflect the results of operations which would have actually occurred
had the combination been effective on the dates indicated or which may occur  in
the future.
 
<TABLE>
<CAPTION>
                                                          YEAR ENDED DECEMBER 31,
                                                          -----------------------
                                                             1994         1995
                                                          -----------  ----------
                                                           (IN THOUSANDS, EXCEPT
                                                            PER SHARE AMOUNTS)
<S>                                                       <C>          <C>
Total net sales.........................................  $   121,277  $  117,766
Net loss................................................  $  (124,856) $  (11,212)
Net loss per share......................................  $    (30.23) $    (2.71)
</TABLE>
 
2.  SIGNIFICANT ACCOUNTING POLICIES
 
    USE  OF ESTIMATES --  The preparation of  financial statements in conformity
with generally  accepted  accounting  principles  requires  management  to  make
estimates  and  assumptions  that  affect the  reported  amounts  of  assets and
liabilities and disclosure of contingent assets  and liabilities at the date  of
the  financial  statements and  the reported  amounts  of revenues  and expenses
during the reported period. Actual results could differ from those estimates.
 
    CASH balances are  held in a  collateral account with  the Company's  lender
(see  Note 5).  After residing in  the account  for two days,  such balances are
applied against the Company's debt obligations.
 
    ACCOUNTS RECEIVABLE, NET includes an allowance for doubtful accounts,  which
is not material.
 
    RECEIVABLES  FROM DOW represent  amounts due under  a contract manufacturing
agreement with Dow (see  Note 8) and  at December 31,  1995 included a  $665,000
refund  resulting from an adjustment to the  initial purchase price paid to Dow,
which was received in the first quarter of 1996.
 
    INVENTORIES are stated at the lower of weighted average cost or market.
 
    PROPERTY, PLANT, AND EQUIPMENT is recorded at cost and is being  depreciated
using  the straight-line method  over the estimated useful  lives of the related
assets which range from 20 to 50  years for buildings and improvements and 3  to
10 years for machinery and equipment.
 
    OTHER  ASSETS  primarily  represent  costs incurred  in  connection  with an
initial public offering anticipated to occur in 1996 and will be netted  against
the proceeds from the offering.
 
    INCOME  TAXES -- Under Statement of  Financial Accounting Standards No. 109,
ACCOUNTING FOR INCOME TAXES, the Company provides taxes equal to the net  change
in  the deferred  tax assets  and liabilities  during the  year. Deferred income
taxes represent  loss  carryforwards  and  future  tax  effects  resulting  from
temporary  differences between the  financial statement and  tax basis of assets
and liabilities using  enacted tax rates  in effect  for the year  in which  the
differences are expected to reverse.
 
    NET LOSS PER SHARE was computed by dividing net loss by the weighted average
number  of shares of common stock and common stock equivalents, which consist of
Series A convertible  preferred stock,  warrants and options  issued within  one
year  of the Company's  anticipated initial public  offering. In accordance with
the rules  of  the  Securities  and  Exchange  Commission,  these  common  stock
equivalents  have  been considered  as outstanding  since  the inception  of the
Company and have been included in the calculation of weighted average common and
common equivalent  shares  outstanding  for  all  periods  presented  using  the
treasury  stock method at an assumed market price of $9.00, even though they are
anti-dilutive in loss periods. Primary and fully diluted earnings per share  are
equivalent in 1995 because the assumed conversion of the Dow Convertible Note is
anti-dilutive.
 
                                      F-8
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
2.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    CONCENTRATION  OF  CREDIT RISK  --  The Company  sells  the majority  of its
products to large U.S. retailers. Excluding sales to Dow, sales to the Company's
two largest customers were $1.6 million and $0.9 million, respectively, in 1995.
No other customer accounted for  more than 10% of total  net sales in 1995.  The
Company  performs ongoing credit evaluations of its customers and generally does
not require  collateral. The  Company maintains  reserves for  potential  credit
losses, which have been insignificant.
 
    FAIR  VALUE  OF  FINANCIAL  INSTRUMENTS  --  Generally  accepted  accounting
principles require  the  disclosure  of  the fair  value  of  certain  financial
instruments,  whether or not  recognized in the  balance sheet, for  which it is
practicable to  estimate  fair value.  The  Company estimated  the  fair  values
presented below using appropriate valuation methodologies and market information
available as of year-end. Considerable judgment is required to develop estimates
of fair value, and the estimates presented are not necessarily indicative of the
amounts  that the Company could realize in a current market exchange. The use of
different market assumptions or estimation  methodologies could have a  material
effect  on  the  estimated fair  values.  Additionally, these  fair  values were
estimated  at  year-end,  and  current  estimates  of  fair  value  may   differ
significantly from the amounts presented.
 
    The  following methods and assumptions were  used to estimate the fair value
of each class of financial instruments:
 
        ACCOUNTS RECEIVABLE, ACCOUNTS PAYABLE  AND SHORT-TERM BORROWINGS --  The
    carrying amount of these items approximates fair value.
 
        DEBT  --  To estimate  the fair  value  of debt  the Company  uses those
    interest rates that are currently available to it for issuance of debt  with
    similar  terms and remaining maturities. At  December 31, 1995, the carrying
    value of debt approximated fair value.
 
    UNAUDITED INTERIM INFORMATION -- The  financial information with respect  to
the  quarters ended  March 31,  1995 and  1996 is  unaudited. In  the opinion of
management, such information contains all adjustments, consisting only of normal
recurring adjustments, necessary for a fair presentation of the results of  such
periods.  The results of operations for the quarter ended March 31, 1996 are not
necessarily indicative of the results to be expected for the full year.
 
    NEW ACCOUNTING STANDARDS -- In 1996,  the Company adopted the provisions  of
Statement of Financial Accounting Standards ("SFAS") No. 121, ACCOUNTING FOR THE
IMPAIRMENT  OF LONG-LIVED  ASSETS AND FOR  LONG-LIVED ASSETS TO  BE DISPOSED OF.
SFAS No. 121  establishes recognition  of impairment  losses when  a company  no
longer  expects to recover the carrying value  of a long-lived asset. The effect
of adopting SFAS No. 121 was not material.
 
    In 1995,  the Financial  Accounting  Standards Board  issued SFAS  No.  123,
ACCOUNTING   FOR  STOCK-BASED  COMPENSATION,  which  requires  adoption  of  its
disclosure provisions in 1996. The new  standard defines a fair value method  of
accounting  for stock options and other equity instruments. Under the fair value
method, compensation cost is measured at the grant date based on the fair  value
of  the award and  is recognized over  the service period,  which is usually the
vesting period. The new standard encourages,  but does not require, adoption  of
the  fair value method of accounting for employee stock-based transactions. SFAS
No. 123 permits  companies to continue  to account for  such transactions  under
Accounting Principles Board Opinion ("APBO") No. 25, ACCOUNTING FOR STOCK ISSUED
TO EMPLOYEES, but requires a disclosure of pro forma net income and earnings per
share  as if the Company  had applied the new  method of accounting. The Company
has elected to continue to account  for stock-based compensation under APBO  No.
25 and will include the disclosure requirements of SFAS No. 123 in its financial
statements for the year ending December 31, 1996.
 
                                      F-9
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
3.  INVENTORIES
    Inventories include the following:
 
<TABLE>
<CAPTION>
                                                                                             MARCH 31,
                                                                                               1996
                                                                           DECEMBER 31.    -------------
                                                                               1995
                                                                         ----------------   (UNAUDITED)
 
<S>                                                                      <C>               <C>
Finished goods.........................................................   $    6,393,000   $   5,526,000
Work in process........................................................          480,000         662,000
Raw materials..........................................................        4,267,000       4,080,000
                                                                         ----------------  -------------
Total..................................................................   $   11,140,000   $  10,268,000
                                                                         ----------------  -------------
                                                                         ----------------  -------------
</TABLE>
 
4.  PROPERTY, PLANT AND EQUIPMENT
    Property, plant and equipment consists of the following:
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER 31,
                                                                             ------------------------
<S>                                                                          <C>        <C>
                                                                               1994         1995
                                                                             ---------  -------------
Land and land improvements.................................................  $      --  $   1,662,000
Buildings and improvements.................................................         --      4,981,000
Machinery and equipment....................................................      7,000      9,599,000
Construction in progress...................................................         --        185,000
                                                                             ---------  -------------
  Total....................................................................      7,000     16,427,000
Less accumulated depreciation..............................................     (3,000)      (144,000)
                                                                             ---------  -------------
Total......................................................................  $   4,000  $  16,283,000
                                                                             ---------  -------------
                                                                             ---------  -------------
</TABLE>
 
5.  LONG-TERM DEBT
    Long-term debt at December 31, 1995 includes the following:
 
<TABLE>
<S>                                                            <C>
Revolving loan..............................................   $  8,050,000
Term loan...................................................      6,000,000
                                                               ------------
  Total.....................................................     14,050,000
Less current portion........................................     (1,200,000)
                                                               ------------
Long-term portion...........................................   $ 12,850,000
                                                               ------------
                                                               ------------
</TABLE>
 
    In  November 1995, the Company obtained  revolving and term loans to finance
the acquisition of PCD. Under the  terms of the revolving facility, the  Company
can borrow up to $14.0 million or a lesser amount as determined by the borrowing
base  (as defined  in the  loan agreement,  comprising a  percentage of eligible
receivables and inventory). The term loan provides for a single advance of  $6.0
million  and is  payable in  monthly installments  beginning January  1, 1996 of
$100,000, plus interest. Interest is payable monthly at prime plus 1.25% for the
revolving facility (9.75% at December 31, 1995) and at prime plus 1.50% for  the
term  loan  (10.0%  at December  31,  1995).  Both credit  facilities  mature on
November 15, 1998. The credit facilities are secured by virtually all assets  of
the  Company.  Additionally,  the  credit  facilities  prohibit  the  payment of
dividends, restrict the Company's ability  to incur additional indebtedness  and
require  the  Company  to  comply  with  certain  financial  covenants regarding
profitability, minimum net  worth, leverage and  cash flow. The  Company was  in
compliance with these covenants as of December 31, 1995 and March 31, 1996.
 
    Current   portion  of  long-term  debt  at  December  31,  1994  represented
short-term borrowings which were secured by a certificate of deposit  maintained
by the Company's Chief Executive Officer and were repaid in 1995.
 
                                      F-10
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
6.  STOCKHOLDERS' EQUITY (DEFICIT)
    PREFERRED  STOCK -- The Company has  authorized 4,000,000 shares of $.01 par
value preferred  stock,  the terms  of  which are  established  at the  time  of
issuance by the Board of Directors. In connection with the acquisition described
in  Note  1, the  Company  issued one  million  shares of  Series  A convertible
preferred stock ("Series A Preferred"). The Series A Preferred has a liquidation
preference of  $10.00  per share  or  $10.0 million  in  the aggregate  and  has
dividend  and voting rights equal to common stock on an as-converted basis. Each
share of Series A Preferred is convertible  into .660 shares of common stock  at
the  option of the holder, however, if the trading price of the common equals or
exceeds $21.21 per  share for  a 30-day trading  period, the  Company may  force
conversion.
 
    Also  in connection with  the acquisition, the  Company's Board of Directors
authorized 763,500 shares  of Series  B convertible preferred  stock ("Series  B
Preferred")  to be  issued in the  event of  conversion of the  $5.0 million Dow
Convertible Note  (see  Note 8).  Series  B  Preferred bears  an  8%  cumulative
dividend,  payable quarterly, has a liquidation preference of $6.55 per share or
$5.0 million in the  aggregate, has dividend and  voting rights equal to  common
stock  on an as-converted basis and is redeemable at face value at the option of
the Company in  $1.0 million  increments at  any time.  Each share  of Series  B
Preferred  is convertible into .660 shares of  common stock at the option of the
holder, however, if the trading price of the common equals or exceeds $21.21 per
share for a 30-day trading period, the Company may force conversion.
 
    STOCK OPTION PLANS -- the Company  maintains various stock option plans  for
employees  and directors. Under  all plans, the  option price per  share has not
been less than the fair  market value on the date  of grant. Options granted  to
directors  and certain employees  fully vest one  year after the  grant date and
options granted to other employees typically vest 25% on the grant date with the
remaining 75% vesting  over three years.  At December 31,  1995, 291,720  shares
were  available for  grants under  these plans. A  summary of  changes in common
stock options during 1993, 1994 and 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                                             NUMBER       PRICE PER
                                                                            OF SHARES    SHARE RANGE
                                                                           -----------  --------------
<S>                                                                        <C>          <C>
April 1, 1993 (Inception)
Granted..................................................................      79,200       $1.52
                                                                           -----------
Outstanding at December 31, 1993.........................................      79,200        1.52
Granted..................................................................      42,900        1.52
                                                                           -----------
Outstanding at December 31, 1994.........................................     122,100        1.52
Granted..................................................................     623,700    1.52 - 6.06
Canceled.................................................................      (9,900)       1.52
                                                                           -----------
Outstanding at December 31, 1995.........................................     735,900    1.52 - 6.06
                                                                           -----------
                                                                           -----------
</TABLE>
 
    Options exercisable at December  31, 1994 and 1995  were 79,200 and  122,100
respectively.
 
    These  stock option plans  also provide for the  issuance of incentive stock
rights, stock appreciation rights and restricted  stock, none of which had  been
granted as of December 31, 1995.
 
    Subsequent  to December 31,  1995, 163,600 options  were granted at exercise
prices of $6.06  and $7.50 per  share. In connection  with Predecessor's  merger
with  the Company (discussed in Note  1), all of Predecessor's outstanding stock
options were assumed by the Company under  the 1996 Stock Incentive Plan or  The
Stock Option Plan for Outside Directors and Advisory Board Members. Total shares
authorized  under these two plans are 1,250,000 and 150,000, respectively. Total
shares  available  for  grant  under  these  plans  were  461,300  and   70,800,
respectively, at December 31, 1995.
 
    EMPLOYEE  STOCK PLAN  -- In November  1995 the Company  adopted the Employee
Stock Plan for the  purpose of issuing  up to an aggregate  of 16,500 shares  to
former  Dow employees at no cost to the employee. In January 1996, 15,575 shares
were issued pursuant to this plan.
 
                                      F-11
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
6.  STOCKHOLDERS' EQUITY (DEFICIT) (CONTINUED)
    NON-CASH CREDITS -- Certain of the Company's employees and consultants  have
received  a  portion of  their  salary or  fees,  respectively, in  the  form of
non-cash credits which may be  applied to 80% of  the exercise price of  options
granted  to  them.  Such credits,  $651,000  at  December, 31,  1995,  have been
recorded as expense or cost of acquisition and additional paid-in capital as the
related salary or consulting fees were earned.
 
    STOCK SUBSCRIPTION RECEIVABLE -- In  1995, the Company issued 66,000  shares
of common stock for two 6% notes receivable of $50,000 each, due August 1996 and
July  2001,  respectively, or  30  days after  the  sale of  such  common stock,
whichever is earlier.
 
    WARRANTS --  In  consideration  for short-term  borrowings  of  $225,000  in
November  1995  (see Note  8), the  Company issued  warrants to  purchase 74,250
shares of common stock  at $3.03 per share.  The warrants become exercisable  in
May 1996 and expire in November 1998.
 
7.  INCOME TAXES
    Deferred taxes are summarized as follows:
 
<TABLE>
<CAPTION>
                                                                                  DECEMBER 31,
                                                                           --------------------------
<S>                                                                        <C>          <C>
                                                                              1994          1995
                                                                           -----------  -------------
License fee..............................................................  $   401,000  $     401,000
Net operating loss carryforwards.........................................      293,000        670,000
Noncash credits..........................................................      136,000        261,000
                                                                           -----------  -------------
Gross deferred tax assets................................................      830,000      1,332,000
Deferred tax asset valuation allowance...................................     (830,000)    (1,332,000)
                                                                           -----------  -------------
Net deferred tax asset...................................................  $        --  $          --
                                                                           -----------  -------------
                                                                           -----------  -------------
</TABLE>
 
    As  it is more  likely than not  that sufficient taxable  income will not be
generated in future  periods to  utilize the  deferred tax  assets, a  valuation
allowance has been recorded.
 
    At  December 31, 1995, the Company  had net operating loss carryforwards for
tax purposes of approximately $1.8 million which expire in 2008-2010.
 
8.  RELATED PARTY TRANSACTIONS
    Related party obligations includes the following:
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                                          ---------------------------
<S>                                                                       <C>           <C>
                                                                              1994          1995
                                                                          ------------  -------------
Promissory note for license rights......................................  $  1,000,000  $   1,000,000
Dow Convertible Note....................................................            --      5,000,000
Dow purchase credits....................................................            --      3,000,000
Short-term borrowings...................................................            --        225,000
                                                                          ------------  -------------
Total...................................................................     1,000,000      9,225,000
Less current portion....................................................            --     (1,725,000)
                                                                          ------------  -------------
Long-term portion.......................................................  $  1,000,000  $   7,500,000
                                                                          ------------  -------------
                                                                          ------------  -------------
</TABLE>
 
    In May 1993, the Company licensed proprietary technology from Intertec Ltd.,
a limited partnership controlled by the  Company's Chairman of the Board,  Chief
Executive  Officer and principal shareholder,  pursuant to an exclusive 30-year,
nonassignable, license  agreement (the  "License Agreement").  According to  the
terms  of the License Agreement,  the Company is required  to pay a $1.0 million
license fee, plus royalties, to Intertec Holdings, L.P. ("Intertec Holdings") as
agent for Intertec Ltd. Due to uncertainty
 
                                      F-12
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
8.  RELATED PARTY TRANSACTIONS (CONTINUED)
regarding recoverability from future operations, the license fee was expensed in
1993. A note  for the license  fee ("Intertec  Note") is payable  in four  equal
annual  installments of $250,000 commencing on the earlier of (i) one year after
the closing of an initial  public offering, or (ii)  May 31, 1998. Interest,  at
5.5%,  is payable in arrears  on the date each  installment of principal is due.
The Company  will pay  a royalty  to  Intertec Ltd.  equal to  (i) 1.0%  of  the
Company's  proceeds  from any  direct  sales made  by  the Company  of products,
instruments or components using, or derived from, the technology, and (ii)  1.0%
of  the "revenue base" of the Company's sub-licensees. The "revenue base" is the
proceeds received by  the sub-licensees for  their sales of  products using  the
technology.  This  royalty  declines in  steps  as the  revenue  base increases,
ultimately declining to 0.4% when cumulative  sales from all products using  the
Company's  technology reach  $10.0 billion.  No royalty  fees have  been paid to
date.
 
    In March  1996, the  Company  and Intertec  Holdings  entered into  a  stock
purchase  agreement pursuant to which Intertec  Holdings agreed to purchase from
the Company, and  the Company  agreed to sell  to Intertec  Holdings, shares  of
common  stock  at the  initial public  offering price  per share.  The aggregate
number of shares of common stock which Intertec Holdings is required to purchase
is equal  to  (x) the  outstanding  principal of,  and  all accrued  and  unpaid
interest  on the Intertec Note as of the closing of the Company's initial public
offering, divided by (y) the initial  public offering price per share.  Intertec
Holdings  is obligated,  subject to  there being no  event of  default under the
Company's loan agreements and certain other conditions, to purchase and pay  for
the shares in four equal installments commencing on the first anniversary of the
closing  of the Company's  initial public offering.  The deferred purchase price
under the stock purchase agreement accrues  interest from and after the  closing
of  the Company's initial public  offering at 5.5% per  annum, payable with each
installment. Intertec Holdings  may elect  to accelerate one  or more  purchases
under  the stock purchase agreement on 30 days' prior notice to the Company. The
Company may, at  any time or  from time to  time, terminate Intertec  Holdings's
purchase  rights with respect  to one or  more of the  installments, on 10 days'
prior notice to Intertec Holdings.
 
    The $5.0 million Dow Convertible Note bears interest at 8.0%, due quarterly,
is subordinated to any bank borrowings and is convertible, at the option of  the
holder,  into Series B Preferred (see Note 6) at a conversion ratio of one share
for each $6.55 principal  amount of the Dow  Convertible Note. Additionally,  in
the  event of an initial public offering, the Dow Convertible Note automatically
converts into Series B  Preferred at the same  conversion rate discussed  above,
but  only to the extent that the conversion does not cause the holder of the Dow
Convertible Note to  be the owner  of 20% or  more of the  voting equity of  the
Company.  The Dow Convertible Note is  due in quarterly installments of $250,000
each beginning on December 31, 2000.
 
    In connection with the  acquisition described in Note  1, Dow has agreed  to
purchase  100% of its requirements for certain Dow products from the Company for
a period  of two  years beginning  November 16,  1995. In  connection with  this
requirements  agreement, Dow agreed to  accept as part of  the purchase price $3
million of credits  to be applied  against its future  purchases. These  credits
will  be  issued to  Dow  through credit  memos each  quarter  in the  amount of
$375,000 until the credits are fully used. At December 31, 1995, $1.5 million of
such credits  were  classified  as  a  current  liability.  Revenues  from  this
arrangement  totaled $1.6 million  in 1995. Services are  priced based on direct
material and labor costs incurred plus an agreed upon profit margin.
 
    In  November  1995,  the  Company  borrowed  $225,000  from  employees   and
stockholders.  The borrowings were repaid in February 1996 with interest at 12%.
The lenders received  warrants to purchase  74,250 shares of  common stock  (see
Note 6).
 
    The  Company leases  its offices in  Mill Valley, California  from a related
party under a noncancellable lease expiring in June 1996 with monthly rentals of
$6,000. The Company also leases office equipment from a
 
                                      F-13
<PAGE>
                         ELECTRONIC HAIR STYLING, INC.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
 
8.  RELATED PARTY TRANSACTIONS (CONTINUED)
related party on a month-to-month basis with monthly rentals of $1,513. Both  of
those  related parties  are controlled by  the Company's Chairman  of the Board,
Chief Executive Officer and principal shareholder. Rental expense for all leases
was $53,887, $89,428, and $90,156 for 1993, 1994 and 1995, respectively.
 
9.  COMMITMENTS AND CONTINGENCIES
    The Company  has  various purchase  and  sales commitments  and  obligations
entered  into  in the  ordinary  course of  business  which management  does not
believe will have a material adverse effect on its financial position or results
of operations.
 
                                      F-14
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Dow Chemical Company:
 
    We  have  audited  the accompanying  statements  of operations  of  PCD, the
Personal Care Division of DowBrands  L.P., ("PCD"), a limited partnership  whose
managing  partner  is  DowBrands Inc.,  a  wholly  owned subsidiary  of  The Dow
Chemical Company, for the years  ended December 31, 1993  and 1994, and for  the
period  from January 1, 1995 to November 30, 1995, and the related statements of
net invested capital and cash flows for the periods then ended. These  financial
statements  are the responsibility of PCD's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, such  financial statements present  fairly, in all  material
respects, the results of operations of PCD for the years ended December 31, 1993
and  1994, and for the period from January 1, 1995 to November 30, 1995, and the
changes in its net  invested capital, and  its cash flows  for the periods  then
ended, in conformity with generally accepted accounting principles.
 
    The  accompanying financial statements have  been prepared from the separate
records maintained by PCD and may not be indicative of the conditions that would
have existed  or the  results  of operations  if PCD  had  been operated  as  an
unaffiliated  company. As discussed in Note 1, Statement of Financial Accounting
Standards No. 109 requires that the consolidated amount of current and  deferred
tax expenses for a group that files a consolidated tax return be allocated among
members  of the group when those members issue separate financial statements. On
the basis that  PCD is a  division and  not a separate  subsidiary, current  and
deferred  income taxes have not been  provided for in the accompanying financial
statements.
 
DELOITTE & TOUCHE LLP
San Francisco, California
January 26, 1996
 
                                      F-15
<PAGE>
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                            STATEMENTS OF OPERATIONS
             YEARS ENDED DECEMBER 31, 1993 AND 1994 AND THE PERIOD
                   FROM JANUARY 1, 1995 TO NOVEMBER 30, 1995
 
<TABLE>
<CAPTION>
                                                                                                   PERIOD FROM
                                                                      YEAR ENDED DECEMBER 31,    JANUARY 1, 1995
                                                                      ------------------------   TO NOVEMBER 30,
                                                                         1993         1994            1995
                                                                      -----------  -----------  -----------------
                                                                                    (IN THOUSANDS)
<S>                                                                   <C>          <C>          <C>
Net Sales to Dow....................................................  $    16,592  $    19,253     $    19,783
Net Sales to Others.................................................       95,439      102,024          89,913
                                                                      -----------  -----------  -----------------
Total Net Sales.....................................................      112,031      121,277         109,696
Cost of Goods Sold..................................................       71,061       71,735          67,088
                                                                      -----------  -----------  -----------------
Gross Margin........................................................       40,970       49,542          42,608
Operating Expenses..................................................       53,851       57,830          42,344
Write-down of Assets................................................           --      120,100          11,000
                                                                      -----------  -----------  -----------------
Operating Loss......................................................      (12,881)    (128,388)        (10,736)
Other:
  Interest expense from Dow.........................................       (6,643)      (5,805)         (1,603)
  Other income, net.................................................          317          705             101
                                                                      -----------  -----------  -----------------
    Total other.....................................................       (6,326)      (5,100)         (1,502)
                                                                      -----------  -----------  -----------------
Net Loss............................................................  $   (19,207) $  (133,488)    $   (12,238)
                                                                      -----------  -----------  -----------------
                                                                      -----------  -----------  -----------------
</TABLE>
 
                       See notes to financial statements.
 
                                      F-16
<PAGE>
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                       STATEMENTS OF NET INVESTED CAPITAL
             YEARS ENDED DECEMBER 31, 1993 AND 1994 AND THE PERIOD
                   FROM JANUARY 1, 1995 TO NOVEMBER 30, 1995
 
<TABLE>
<CAPTION>
                                                                           YEAR ENDED
                                                                          DECEMBER 31,            PERIOD FROM
                                                                     -----------------------    JANUARY 1, 1995
                                                                        1993        1994      TO NOVEMBER 30, 1995
                                                                     ----------  -----------  --------------------
                                                                                    (IN THOUSANDS)
<S>                                                                  <C>         <C>          <C>
Net invested capital, beginning of period..........................  $  179,654  $   169,058      $     47,493
Net loss for the period............................................     (19,207)    (133,488)          (12,238)
Net capital invested by (returned to) Dow..........................       8,611       11,923            (3,489)
                                                                     ----------  -----------          --------
Net invested capital, end of period................................  $  169,058  $    47,493      $     31,766
                                                                     ----------  -----------          --------
                                                                     ----------  -----------          --------
</TABLE>
 
                       See notes to financial statements.
 
                                      F-17
<PAGE>
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                            STATEMENTS OF CASH FLOWS
             YEARS ENDED DECEMBER 31, 1993 AND 1994 AND THE PERIOD
                   FROM JANUARY 1, 1995 TO NOVEMBER 30, 1995
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,      PERIOD FROM
                                                                    -----------------------   JANUARY 1, 1995 TO
                                                                       1993        1994       NOVEMBER 30, 1995
                                                                    ----------  -----------  --------------------
                                                                                   (IN THOUSANDS)
<S>                                                                 <C>         <C>          <C>
Cash Flows From Operating Activities:
Net loss..........................................................  $  (19,207) $  (133,488)     $    (12,238)
Adjustments to reconcile net loss to net cash provided by (used
 in) by operating activities:
  Write-down of assets............................................          --      120,100            11,000
  Depreciation....................................................       3,822        3,956             2,010
  Goodwill amortization...........................................       3,568        3,568                --
  Changes in:
    Accounts receivable...........................................       1,581       (3,299)            2,009
    Inventories...................................................       3,479       (1,342)              792
    Prepaid expenses and other....................................          62          101               215
    Accounts payable and accrued expenses.........................         285         (790)              268
                                                                    ----------  -----------          --------
      Net cash provided by (used in) operating activities.........      (6,410)     (11,194)            4,056
                                                                    ----------  -----------          --------
Cash Flows Used In Investing Activities:
  Additions to property, plant, and equipment.....................      (2,542)        (902)           (1,011)
  Other...........................................................         341          173               444
                                                                    ----------  -----------          --------
      Net cash used in investing activities.......................      (2,201)        (729)             (567)
                                                                    ----------  -----------          --------
Cash Flows From Financing Activities:
  Net capital invested by (returned to) Dow.......................       8,611       11,923            (3,489)
                                                                    ----------  -----------          --------
Net Change in Cash................................................          --           --                --
Cash at Beginning of Period.......................................           1            1                 1
                                                                    ----------  -----------          --------
Cash at End of Period.............................................  $        1  $         1      $          1
                                                                    ----------  -----------          --------
                                                                    ----------  -----------          --------
</TABLE>
 
                                      F-18
<PAGE>
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                         NOTES TO FINANCIAL STATEMENTS
               YEARS ENDED DECEMBER 31, 1993 AND 1994 AND PERIOD
                   FROM JANUARY 1, 1995 TO NOVEMBER 30, 1995
 
1.  ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES
 
    BUSINESS  -- PCD,  the Personal Care  Division of DowBrands  L.P., ("PCD") a
limited partnership whose  managing partner  is DowBrands Inc.,  a wholly  owned
subsidiary   of  The  Dow  Chemical   Company  (collectively  "Dow"),  develops,
manufactures and markets hair care products.
 
    Effective November 15, 1995,  pursuant to an  Asset Purchase Agreement,  Dow
sold  substantially all of the assets and  liabilities of PCD to Electronic Hair
Styling, Inc. (the "Company")  for $28.8 million comprised  of $12.3 million  in
cash, a $5.0 million 8.0% subordinated note (convertible into Series B preferred
stock), $8.5 million in Series A convertible preferred stock and $3.0 million in
credits  to  be  issued  to  Dow for  future  purchases.  Through  its  Series A
convertible preferred  stock  holdings, Dow  will  maintain an  approximate  18%
ownership  interest in the voting equity of  the Company. The sale was accounted
for as if it occurred on November 30, 1995.
 
    BASIS OF  PRESENTATION  --  The accompanying  financial  statements  present
operations, net invested capital and cash flows of PCD on a historical basis. In
1987,  DowBrands L.P. acquired PCD's predecessor for approximately $183 million.
As a  result of  this acquisition,  Dow's new  accounting basis,  determined  in
accordance with the purchase method of accounting, was "pushed-down" to PCD and,
accordingly,  the assets and  liabilities of PCD were  adjusted to reflect their
fair values. The excess of  Dow's cost of PCD over  the estimated fair value  of
net  assets acquired was  recorded as goodwill  and was being  amortized over 40
years. During 1994, in contemplation  of Dow's sale of  PCD, Dow wrote down  its
investment  in PCD by approximately $120 million. This write-down was applied to
PCD's unamortized goodwill of $117 million and to property, plant and  equipment
of  $3 million. In 1995 the proposed  buyer withdrew its offer. During 1995, Dow
further wrote down its investment in PCD by an additional $11 million, which was
recorded as a reduction of property, plant and equipment.
 
    RELATIONSHIP WITH DOW -- PCD uses certain resources and administrative staff
of Dow,  including  accounting,  legal, tax,  treasury,  data  processing,  risk
management,  human resources and  corporate relations. PCD is  charged a fee for
these services at an  amount that Dow  estimates to be based  on actual time  or
costs  incurred. These charges were $2,237,000  and $1,465,000 in 1993 and 1994,
respectively and $733,500 for  the period from January  1, 1995 to November  30,
1995 and are included in operating expenses.
 
    In  addition, PCD is  charged interest by  Dow on an  imputed amount of debt
required to fund Dow's  total capital investment in  PCD. Such interest  charges
were  $6,643,000 and $5,805,000  in 1993 and  1994, respectively, and $1,603,000
for the period from January 1, 1995 to November 30, 1995.
 
    INCOME TAXES -- Statement of Financial Accounting Standards No. 109 requires
that the consolidated  amount of current  and deferred tax  expense for a  group
that files a consolidated tax return be allocated among the members of the group
when  those members issue separate  financial statements. However, management of
PCD believes that such requirement applies only to separate financial statements
of subsidiaries  and  since  PCD  is  a division  of  Dow  and  not  a  separate
subsidiary,  current and deferred income taxes have not been provided for in the
accompanying financial statements.
 
    CONCENTRATION OF CREDIT RISK  -- PCD sells the  majority of its products  to
large  U.S. retailers. Excluding  sales to Dow, sales  to PCD's largest customer
were $21.6 million and $22.3 million  in 1993 and 1994, respectively, and  $19.7
million  for the  period from  January 1,  1995 to  November 30,  1995. No other
customer accounted for more than  10% of net sales  in any period. PCD  performs
ongoing  credit  evaluations of  its customers  and  generally does  not require
collateral. PCD maintains reserves for potential credit losses, which have  been
insignificant.
 
                                      F-19
<PAGE>
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                  NOTES TO FINANCIAL STATEMENTS -- (CONTINUED)
               YEARS ENDED DECEMBER 31, 1993 AND 1994 AND PERIOD
                   FROM JANUARY 1, 1995 TO NOVEMBER 30, 1995
 
2.  RELATED PARTY TRANSACTIONS
    PCD provides contract packaging and manufacturing services for Dow. Revenues
from  this arrangement  totaled $16,592,000  and $19,253,000  in 1993  and 1994,
respectively and $19,783,000 for the period from January 1, 1995 to November 30,
1995. Services are priced based on direct material and labor costs incurred plus
an agreed upon profit margin.
 
3.  EMPLOYEE BENEFIT PLANS
    Through November 15, 1995, PCD's  employees were eligible to participate  in
Dow's  retirement, 401(k) and  postretirement health and  welfare benefit plans.
Contributions  to  the  plans  by  PCD   on  behalf  of  PCD's  employees   were
approximately  $1,789,000,  and $1,657,000  in 1993  and 1994,  respectively and
$1,432,000 for the period from January 1, 1995 to November 30, 1995.
 
4.  COMMITMENTS AND CONTINGENCIES
    PCD has various purchase and sales commitments and obligations entered  into
in the ordinary course of business which management does not believe will have a
material adverse effect on PCD's financial statements.
 
                                      F-20
<PAGE>


           3 Pictures of Company Manufacturing Facility




       (Testing Laboratory                   (Bottling Plant)





                           (Aerial View)


                        2 Pictures of Models
                       5 Laboratory Pictures
                          1 Salon Picture

<PAGE>

Lamaur created Pativa to help its salon partners grow their business by 
offering the innovative products, progressive education and effective 
promotions necessary to achieve financial and personal success.


                             3 MODELS


<PAGE>
-------------------------------------------
                                     -------------------------------------------
-------------------------------------------
                                     -------------------------------------------
 
    NO  DEALER, SALESPERSON OR ANY OTHER PERSON  HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATION IN CONNECTION WITH THIS OFFER MADE  BY
THIS  PROSPECTUS AND, IF GIVEN OR  MADE, SUCH INFORMATION OR REPRESENTATION MUST
NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION TO  BUY
BY ANYONE IN ANY JURISDICTION IN WHICH SUCH OFFER TO SELL OR SOLICITATION IS NOT
AUTHORIZED,  OR IN  WHICH THE  PERSON MAKING SUCH  OFFER OR  SOLICITATION IS NOT
QUALIFIED TO DO SO, OR TO ANY PERSON  TO WHOM IT IS UNLAWFUL TO MAKE SUCH  OFFER
OR  SOLICITATION.  NEITHER THE  DELIVERY OF  THIS PROSPECTUS  NOR ANY  SALE MADE
HEREUNDER SHALL,  UNDER  ANY  CIRCUMSTANCES, CREATE  ANY  IMPLICATION  THAT  THE
INFORMATION  CONTAINED HEREIN IS CORRECT  AS OF ANY TIME  SUBSEQUENT TO THE DATE
HEREOF.
 
    UNTIL           , 1996 ALL DEALERS EFFECTING TRANSACTIONS IN THE  REGISTERED
SECURITIES,  WHETHER OR NOT PARTICIPATING IN  THIS DISTRIBUTION, MAY BE REQUIRED
TO DELIVER A PROSPECTUS.  THIS IS IN  ADDITION TO THE  OBLIGATION OF DEALERS  TO
DELIVER  A  PROSPECTUS WHEN  ACTING AS  UNDERWRITERS AND  WITH RESPECT  TO THEIR
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
                                ----------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                    PAGE
                                                     ---
<S>                                               <C>
Prospectus Summary..............................          3
Risk Factors....................................          6
Use of Proceeds.................................         12
Dividend Policy.................................         12
Capitalization..................................         13
Dilution........................................         14
Unaudited Pro Forma Financial Information.......         15
Selected Financial Data.........................         16
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations.....................................         18
Business........................................         23
Management......................................         34
Principal Stockholders..........................         46
Certain Transactions............................         48
Description of Capital Stock....................         49
Shares Eligible for Future Sale.................         51
Underwriting....................................         52
Legal Matters...................................         54
Experts.........................................         54
Additional Information..........................         54
Index to Financial Statements...................        F-1
</TABLE>
    
 
                                     [LOGO]
 
                         ELECTRONIC HAIR STYLING, INC.
 
                                2,600,000 SHARES
 
                                  COMMON STOCK
 
                                 --------------
 
                                   PROSPECTUS
 
                                 --------------
 
                             RODMAN & RENSHAW, INC.
 
                           SANDS BROTHERS & CO., LTD.
 
                                         , 1996
 
-------------------------------------------
                                     -------------------------------------------
-------------------------------------------
                                     -------------------------------------------

<PAGE>

                                                               Exhibit 1.1

                                                                                

                                2,600,000 SHARES

                          ELECTRONIC HAIR STYLING, INC.

                                  COMMON STOCK
   
                             UNDERWRITING AGREEMENT
    



                               _____________, 1996


   
Rodman & Renshaw, Inc.
Sands Brothers & Co.,Ltd.
c/o Rodman & Renshaw, Inc.
225 Liberty Street
2 World Financial Center, 30th Floor
New York, New York  10281
    
On behalf of the Several
Underwriters named in
Schedule I attached hereto.

Ladies and Gentlemen:
   
     Electronic Hair Styling, Inc., a Delaware corporation (the "Company"),
proposes to sell to you (the "Representatives") and the other underwriters named
in Schedule I attached hereto (the "Underwriters"), for whom you are acting as
the Representatives, an aggregate of 2,600,000 shares (the "Firm Shares") of the
Company's Common Stock, par value $.01 per share (the "Common Stock").  In
addition, the Company proposes to grant to the Underwriters an option to
purchase up to an additional 390,000 shares (the "Option Shares") of Common
Stock solely for the purpose of covering over-allotments in connection with the
sale of the Firm Shares.  The Firm Shares and the Option Shares are together
called the "Shares."  
    

     1.   SALE AND PURCHASE OF THE SHARES.  On the basis of the representations,
warranties and agreements contained in, and subject to the terms and conditions
of, this Agreement:
   
          (a)  The Company agrees to issue and sell the Firm Shares to the
     several Underwriters, and each of the Underwriters agrees, severally and
     not jointly, to purchase at the purchase price per share of Common Stock of
     $_____ (the "Initial Price"), the aggregate number of Firm Shares set forth
     opposite such Underwriter's name in Schedule I attached hereto.  The
     Underwriters agree to offer the Firm Shares to the public as set forth in
     the Prospectus (as defined in Section _).
    

          (b)  The Company grants to the several Underwriters an option to
     purchase all or any part of the number of Option Shares, severally and not
     jointly, at the Initial Price.  The number of Option Shares to be purchased
     by each Underwriter shall be the same percentage (adjusted by 


                                        
<PAGE>


     the Representatives to eliminate fractions) of the total number of Option
     Shares to be purchased by the Underwriters as such Underwriter is
     purchasing of the Firm Shares.  Such option may be exercised only to cover
     over-allotments in the sales of the Firm Shares by the Underwriters and may
     be exercised in whole or in part at any time on or before 12:00 noon, New
     York City time, on the business day before the Firm Shares Closing Date (as
     defined below), and from time to time thereafter within 30 days after the
     date of this Agreement, upon written or telegraphic notice, or verbal or
     telephonic notice confirmed by written or telegraphic notice, by the
     Representatives to the Company no later than 12:00 noon, New York City
     time, on the business day before the Firm Shares Closing Date or at least
     two business days before any Option Shares Closing Date (as defined below),
     as the case may be, setting forth the number of Option Shares to be
     purchased and the time and date (if other than the Firm Shares Closing
     Date) of such purchase.  

     2.   DELIVERY AND PAYMENT.  Delivery by the Company of the Firm Shares to
the Representatives for the respective accounts of the Underwriters, and payment
of the purchase price by certified or official bank check or checks payable in
New York Clearing House (next day) funds to the Company, shall take place at the
offices of Rodman & Renshaw, Inc., at 225 Liberty Street, 2 World Financial
Center, 30th Floor, New York, New York, 10281, at 10:00 a.m., New York City
time, on the third business day following the date on which the public offering
of the Shares commences (unless such date is postponed in accordance with the
provisions of Section 10(b)), or at such time and place on such other date, not
later than 10 business days after the date of this Agreement, as shall be agreed
upon by the Company and the Representatives (such time and date of delivery and
payment are called the "Firm Shares Closing Date").  The public offering of the
Shares shall be deemed to have commenced at the time, which is the earlier of
(a) the time, after the Registration Statement (as defined in Section 4 below)
becomes effective, of the release by you for publication of the first newspaper
advertisement which is subsequently published relating to the Shares or (b) the
time, after the Registration Statement becomes effective, when the Shares are
first released by you for offering by the Underwriters or dealers by letter or
telegram.

     In the event the option with respect to the Option Shares is exercised,
delivery by the Company of the Option Shares to the Representatives for the
respective accounts of the Underwriters and payment of the purchase price by
certified or official bank check or checks payable in New York Clearing House
(next day) funds to the Company shall take place at the offices of Rodman &
Renshaw, Inc. specified above at the time and on the date (which may be the same
date as, but in no event shall be earlier than, the Firm Shares Closing Date)
specified in the notice referred to in Section 1(b) (such time and date of
delivery and payment is called the "Option Shares Closing Date").  The Firm
Shares Closing Date and the Option Shares Closing Dates are called,
individually, a "Closing Date" and, together, the "Closing Dates."

     Certificates evidencing the Shares shall be registered in such names and
shall be in such denominations as the Representatives shall request at least two
full business days before the Firm Shares Closing Date or the Option Shares
Closing Date, as the case may be, and shall be made available to the
Representatives for checking and packaging, at such place as is designated by 


                                       -2-
<PAGE>


the Representatives, on the full business day before the Firm Shares Closing
Date or the Option Shares Closing Date, as the case may be.

     3.   PUBLIC OFFERING.  The Company understands that the Underwriters
propose to make a public offering of the Shares (the "Offering"), as set forth
in and pursuant to the Prospectus (as defined in Section 4 below), as soon after
the effective date of the Registration Statement and the date of this Agreement
as the Representatives deem advisable.  The Company hereby confirms that the
Underwriters and dealers have been authorized to distribute or cause to be
distributed each preliminary prospectus and are authorized to distribute the
Prospectus (as from time to time amended or supplemented if the Company
furnishes amendments or supplements thereto to the Underwriters).

     4.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  

               The Company represents and warrants to, and agrees with, the
     several Underwriters that:
   
               (i)  The Company has filed with the Securities and Exchange
          Commission (the "Commission") a registration statement, and may have
          filed one or more amendments thereto, on Form S-1 (Registration No.
          333- ^ 2722), including in such registration statement and each such
          amendment a related preliminary prospectus (a "Preliminary
          Prospectus"), for the registration of the Shares and the Option
          Shares, in conformity with the requirements of the Securities Act of
          1933, as amended (the "Act").  ^ As used in this Agreement, the term
          "Registration Statement" means such registration statement, as
          amended, on file with the Commission at the time such registration
          statement becomes effective (including the prospectus, financial
          statements, exhibits, and all other documents filed as a part thereof
          or incorporated by reference directly or indirectly therein), provided
          that such Registration Statement, at the time it becomes effective,
          may omit such information as is permitted to be omitted from the
          Registration Statement when it becomes effective pursuant to Rule 430A
          of the General Rules and Regulations promulgated under the Act (the
          "Regulations"), which information ("Rule 430 Information") shall be
          deemed to be included in such Registration Statement when a final
          prospectus is filed with the Commission in accordance with Rules 430A
          and 424(b)(1) or (4) of the Regulations; the term "Preliminary
          Prospectus" means each prospectus included in the Registration
          Statement, or any amendments thereto, before it becomes effective
          under the Act, the form of prospectus omitting Rule 430A Information
          included in the Registration Statement when it becomes effective, if
          applicable (the "Rule 430A Prospectus"), and any prospectus filed by
          the Company with your consent pursuant to Rule 424(a) of the
          Regulations; and the term "Prospectus" means the final prospectus
          included as part of the Registration Statement, except that if the
          prospectus relating to the securities covered by the Registration
          Statement in the form first filed on behalf of the Company with the
          Commission pursuant to Rule 424(b) of the Regulations shall differ
          from such final prospectus, the term "Prospectus" shall mean the
          prospectus as filed pursuant to Rule 
    


                                       -3-
<PAGE>


          424(b) from and after the date on which it shall have first been used.
   
               (ii) When the Registration Statement becomes effective, and at
          all times subsequent thereto to and including the Closing Dates, and
          during such longer period as the Prospectus may be required to be
          delivered in connection with sales by the Underwriters or a dealer of
          the Shares, and during such longer period until any post-effective
          amendment thereto shall become effective, the Registration Statement
          (and any post-effective amendment thereto) and the Prospectus (as
          amended or as supplemented if the Company shall have filed with the
          Commission any amendment or supplement to the Registration Statement
          or the Prospectus) will contain all statements which are required to
          be stated therein in accordance with the Act and the Regulations, will
          comply with the Act and the Regulations, and will not contain any
          untrue statement of a material fact or omit to state any material fact
          ^ necessary in order to make the statements ^ made, in light of the
          circumstances under which they were made, not misleading; if a Rule
          430A Prospectus is included in the Registration Statement at the time
          it becomes effective, the Prospectus filed pursuant to Rules 430A and
          424(b)(1) or (4) will contain all Rule 430A Information; and each
          Preliminary Prospectus, as of the date filed with the Commission, did
          not include any untrue statement of a material fact or omit to state
          any material fact ^ necessary in order to make the statements ^ made,
          in light of the circumstances under which they were made, not
          misleading; except that no representation or warranty is made in this
          Section 4(a)(ii) with respect to statement or omissions made in
          reliance upon and in conformity with written information furnished to
          the Company as stated in Section 7(b) with respect to any Underwriter
          by or on behalf of such Underwriter through the Representatives
          expressly for inclusion in any Preliminary Prospectus, the
          Registration Statement ^ or the Prospectus, or any amendment or
          supplement thereto.

               (iii)     Neither the Commission nor the "blue sky" or securities
          authority of any jurisdiction have issued an order (a "Stop Order")
          suspending the effectiveness of the Registration Statement, preventing
          or suspending the use of any Preliminary Prospectus, the Prospectus,
          the Registration Statement, or any amendment or supplement thereto, ^
          or suspending the registration or qualification of the Firm Shares or
          the Option Shares nor has any of such authorities instituted or to the
          best of the Company's knowledge threatened to institute any
          proceedings with respect to a Stop Order.

               (iv) Any contract, agreement, instrument, lease^ or license
          required to be described in the Registration Statement or the
          Prospectus has been properly described therein.  Any contract
          agreement, instrument, lease^ or license required to be filed as an
          exhibit to the Registration Statement has been filed with the
          Commission as an exhibit to or has been incorporated as an exhibit by
          reference into the Registration Statement.

    
                                       -4-
<PAGE>

   
               (v)  The Company is a corporation duly organized, validly
          existing, and in good standing under the laws of the State of
          Delaware, with full corporate power and authority, and all necessary
          consents, authorizations, approvals, orders, licenses, certificates,
          and permits of and from, and declarations and filings with, all
          federal, state, local, and other governmental authorities and all
          courts and other tribunals, to own, lease, license, and use its
          properties and assets and to carry on its business as now being
          conducted and in the manner described in the Prospectus.  The Company
          is duly qualified to do business and is in good standing in each
          jurisdiction in which its ownership, leasing, licensing, or character,
          location or use of property and assets or the conduct of its business
          makes such qualification necessary.  The Company does not own, lease
          or license any property or conduct any business outside the United
          States of America other than the sale of certain __________ division
          products.  The Company has no subsidiary or subsidiaries and does not
          control, directly or indirectly, any corporation, partnership, joint
          venture, association or other business organization, except for those
          permitted to be excluded pursuant to ^ Regulation S-K.

               (vi) The authorized capital stock of the Company consists of
          12,000,000 shares of Common Stock, of which [^_________] shares are
          outstanding and 4,000,000 shares of convertible preferred stock, of
          the Company (the "Preferred Stock"), of which 1,000,000 shares of
          Series A Convertible Preferred Stock are outstanding and 763,500
          shares of Series B Convertible Preferred Stock will be outstanding ^
          from and after the Firm Shares Closing Date.  Each outstanding share
          of Common Stock has been duly and validly authorized and issued, fully
          paid, and non-assessable, without any personal liability attaching to
          the ownership thereof and has not been issued and is not owned or held
          in violation of any preemptive rights of stockholders.  There is no
          commitment, plan, preemptive right or arrangement to issue, and no
          outstanding option, warrant, or other right calling for the issuance
          of, shares of capital stock of the Company or any security or other
          instrument which by its terms is convertible into, exercisable for, or
          exchangeable for capital stock of the Company, except as ^ described
          in the Prospectus.  There is outstanding no security or other
          instrument which by its terms is convertible into or exchangeable for
          capital stock of the Company, except as ^ described in the Prospectus.

               (vii)     The financial statements of the Company included in the
          Registration Statement and the Prospectus fairly present, with respect
          to the Company , the financial position, the results of operations^
          and the other information purported to be shown therein at the
          respective dates and for the respective periods to which they apply. 
          Such financial statements have been prepared in accordance with
          generally accepted accounting principles (except to the extent that
          certain footnote disclosures regarding any stub period may have been
          omitted in accordance with the applicable rules of the Commission
          under the  ^ Securities Act) consistently applied throughout the
          periods involved, are correct and complete, and are in accordance with
          the books and records of the Company.  
    


                                       -5-
<PAGE>


          The accountants whose report on the audited financial statements is
          filed with the Commission as a part of the Registration Statement are,
          and during the periods covered by their report(s) included in the
          Registration Statement and the Prospectus were, independent certified
          public accountants with respect to the Company within the meaning of
          the Act and the Regulations.  No other financial statements are
          required by Form S-1 or otherwise to be included in the Registration
          Statement or the Prospectus.  There has at no time been a material
          adverse change in the financial condition, results of operations,
          business, properties, assets, liabilities, or future prospects of the
          Company from the latest information set forth in the Registration
          Statement or the Prospectus, except as ^ described in the Prospectus.
   
               (viii)  There is no litigation, arbitration, claim, governmental
          or other proceeding (formal or informal), or investigation before any
          court or before any public body or board pending^ or, to the best of
          the Company's knowledge, threatened  (nor does the Company know of 
          any basis therefor) with respect to the Company, or any of its
          operations, business, properties, or assets, except as ^ described in
          the Prospectus or such as individually or in the aggregate do not now
          have ^, or, to the best of the Company's knowledge, based on facts and
          circumstances known to the Company on the date hereof, would not
          reasonably be expected in the future to have, a material adverse
          effect upon the operations, business, properties, assets or financial
          condition of the Company.  The Company is not involved in any labor
          dispute, nor, to the best of the Company's knowledge, is such dispute
          threatened, which dispute would have a material adverse effect upon
          the operations, business, properties, assets or financial condition of
          the Company.  The Company is not in violation of, or in default with
          respect to, any law, rule, regulation, order, judgment, or decree; nor
          is the Company required to take any action in order to avoid any such
          violation or default.

               (ix) The Company has good and marketable title in fee simple ^ to
          all real properties and good title to all other properties and assets
          which the Prospectus indicates are owned by it, and has valid and
          enforceable leasehold interests in each of such items, free and clear
          of all liens, security interests, pledges, charges, encumbrances, and
          mortgages^, other than those disclosed in the Registration Statement
          and the Prospectus and those which, individually or in the aggregate,
          with all those liens, security interests, pledges, charges,
          encumbrances and mortgages disclosed in the Registration Statement and
          the Prospectus, do not have a material adverse effect on the assets or
          properties, business, results of operation, prospects or condition
          (financial or otherwise) of the Company.  No real property owned,
          leased, licensed or used by the Company lies in an area which is, or
          to the knowledge of the Company will be, subject to zoning, use or
          building code restrictions which would prohibit, and no state of facts
          relating to the actions or inaction of another person or entity or his
          or its ownership, leasing, licensing or use of any real or personal
          property exists or will exist which would prevent, 
    


                                       -6-
<PAGE>

   
          the continued effective ownership, leasing, licensing or use of such
          real property in the business of the Company as presently conducted or
          as the Prospectus indicates it contemplates conducting (except as ^
          described in the Prospectus).

               (x)  The Company, and to the knowledge of the Company, any other
          party, is not now ^ and would not  reasonably be expected by the
          Company, based on facts and circumstances known to the Company on the
          date hereof, to be in violation or breach of, or in default with
          respect to, complying with any term, obligation or provision of any
          material contract, agreement, instrument, lease, license, indenture,
          mortgage, deed of trust, note, arrangement or understanding to which 
          ^ the Company is a party or by which any of its properties or business
          may be bound or affected, and no event has occurred which with notice
          or lapse of time or both would constitute such a default, and each
          such contract, agreement, instrument, lease, license, indenture,
          mortgage, deed of trust, note, arrangement or understanding is in full
          force and is the legal, valid and binding obligation of the Company
          and to the best of the Company's knowledge, the other parties thereto
          and is enforceable as to them in accordance with its terms, except as
          the enforceability thereof may be limited by bankruptcy, insolvency,
          fraudulent conveyance, reorganization, moratorium or other similar
          laws affecting the enforcement of creditors' rights generally and by
          general equitable principles.  The Company enjoys peaceful and
          undisturbed possession under all leases and licenses under which it is
          operating.  The Company is not a party to or bound by any contract,
          agreement, instrument, lease, license, indenture, mortgage, deed of
          trust, note, arrangement or understanding, or subject to any charter
          or other restriction, which has had or may ^ reasonably be expected by
          the Company, based on a facts and circumstances known to the Company
          on the date hereof, in the future to have a material adverse effect on
          the financial condition, results of operations, business, properties,
          assets, liabilities or future prospects of the Company.  The Company
          is not in violation or breach of, or in default with respect to, any ^
          provision of its certificate of incorporation ^ or by-laws or of any
          franchise, license, permit, judgment, decree, order, statute, rule or
          regulation  which would have a material adverse effect on the assets
          or properties, business, results of operation, prospects or condition
          (financial or otherwise) of the Company.

               (xi) The Company has filed all federal, state, local and foreign
          tax returns which are required to be filed by it through the date
          hereof, or ^ has received extensions thereof, and ^ has paid all taxes
          shown on such returns and all assessments received by it to the extent
          that the same are material and have become due.
    

               (xii)     All patents, patent applications, trademarks, trademark
          applications, trade names, service marks, copyrights, copyright
          applications, franchises, and other intangible properties and assets
          listed in the Registration Statement under "Patents and Trademarks"
          (all of the foregoing being collectively herein called "Intangibles")
          that the Company owns, possesses or has pending, or 


                                       -7-
<PAGE>

   
          under which it is licensed, are in good standing and uncontested. 
          There is no right under any Intangible necessary to the business of
          the Company as presently conducted or as the Prospectus indicates the
          Company contemplates conducting (except as may be so described in the
          Prospectus).  The Company has not infringed, is infringing, or has
          received any notice of infringement with respect to asserted
          Intangibles of others.  To the knowledge of the Company, there is no
          infringement by others of Intangibles of the Company. To the knowledge
          of the Company, there is no Intangible of others which ^ would
          reasonably be expected by the Company, based of facts and
          circumstances known to the Company on the date hereof, in the future
          to have a materially adverse effect on the financial condition,
          results of operations, business, properties, assets, liabilities ^ of
          the Company as each of the foregoing exists on the date hereof.

               (xiii)  Neither the Company nor, to the best of the Company's
          knowledge, any director, officer, agent, employee or other person
          associated with or acting on behalf of the Company has, directly or
          indirectly: used any corporate funds for unlawful contributions,
          gifts, entertainment, or other unlawful expenses relating to political
          activity; made any unlawful payment to foreign or domestic government
          officials or employees or to foreign or domestic political parties or
          campaigns from corporate funds; violated any provision of the Foreign
          Corrupt Practices Act of 1977, as amended; or made any bribe, rebate,
          payoff, influence payment, kickback, or other unlawful payment.^

               (xiv)  The Company has all requisite power and authority to
          execute, deliver and perform each of this Agreement and the warrants
          representing the right to purchase a number of shares of Common Stock
          (the "Warrant Stock") equal to 7.0% of the aggregate number of shares
          purchased in the Offering, including the over-allotment option (which
          warrants shall be evidenced in the form set forth as an exhibit to the
          Registration Statement) (the "Representative Warrants" and,
          collectively, with this Agreement, the "Company Documents").  All
          necessary corporate proceedings of the Company have been duly taken to
          authorize the execution, delivery and performance of each of the
          Company ^ Documents by the Company.  Each of the other Company
          Documents has been duly authorized by the Company and is, or, when
          executed and delivered by the Company, will be, the legal, valid and
          binding obligation of the Company, enforceable against the Company in
          accordance with its terms.  No consent, authorization, approval,
          order, license, certificate or permit of or from, or declaration or
          filing with, any federal, state, local or other governmental authority
          or any court or other tribunal is required by the Company for the
          execution, delivery or performance by the Company of the Company
          Documents (except filings under the Act which have been or will be
          made before the applicable Closing Date and such consents consisting
          only of consents under "blue sky" or securities laws which have been
          obtained at or prior to the date of this Agreement).  No consent of
          any party to any contract, agreement, instrument, lease, license,
          indenture, mortgage, deed of trust, 
    


                                       -8-
<PAGE>

   
          note, arrangement or understanding to which the Company is a party, or
          to which any of its respective properties or assets are subject, is
          required for the execution, delivery or performance of the Company
          Documents which has not been obtained, and the execution, delivery and
          performance of any of the Company Documents, will not violate, result
          in a breach of, conflict with, accelerate the due date of any payments
          under, or (with or without the giving of notice or the passage of time
          or both) entitle any party to terminate or call a default under any
          such contract, agreement, instrument, lease, license, indenture,
          mortgage, deed of trust, note, arrangement, or understanding, or
          violate or result in a breach of any term of the certificate of
          incorporation ^ or by-laws of the Company, or violate, result in a
          breach of, or conflict with any law, rule, regulation, order, judgment
          or decree binding on the Company or to which any of its operations,
          business, properties or assets are subject.

               (xv) The Firm Shares and the Option Shares are validly
          authorized.  The ^ Shares, when issued and ^ delivered in accordance
          with this Agreement, will be duly and validly issued, fully paid, and
          non-assessable, without any personal liability attaching to the
          ownership thereof, and will not be issued in violation of any
          preemptive rights of stockholders, optionholders, warrantholders and
          any other persons and the Underwriters will receive good title to the
          ^ Shares purchased by them, respectively, free and clear of all liens,
          security interests, pledges, charges, encumbrances, stockholders'
          agreements and voting trusts.

               (xvi)     The Warrant Stock is validly authorized and reserved
          for issuance and, when issued and delivered upon exercise of the
          Representative Warrants, will be validly issued, fully paid and non-
          assessable, without any personal liability attaching to the ownership
          thereof, and will not be issued in violation of any preemptive rights
          of stockholders, optionholders, warrantholders and any other persons
          and the holders of the Representative Warrants will receive good title
          to the securities purchased by them, respectively, free and clear of
          all liens, security interests, pledges, charges, encumbrances^ and any
          rights under stockholders' agreements and voting trusts other than any
          liens, security interests, pledges, charges, encumbrances and rights
          under stockholders' agreements and voting trusts created or incurred
          by the holders of the Representative Warrants.
    
               (xvii) The Common Stock, the Firm Shares, the Option Shares and
          the Representative Warrants conform to all statements relating thereto
          contained in the Registration Statement or the Prospectus.

               (xviii)  Subsequent to the respective dates as of which
          information is given in the Registration Statement and the Prospectus,
          and except as may otherwise be properly described therein, there has
          not been any material adverse change in the assets or properties,
          business or results of operations or financial condition of the
          Company, whether or not arising from transactions in the ordinary
          course of business; the Company has 


                                       -9-
<PAGE>


          not sustained any material loss or interference with its business or
          properties from fire, explosion, earthquake, flood or other calamity,
          whether or not covered by insurance; since the date of the latest
          balance sheet included in the Registration Statement and the
          Prospectus, except as reflected therein, the Company has not
          undertaken any liability or obligation, direct or contingent, except
          for liabilities or obligations undertaken in the ordinary course of
          business; and the Company has not (A) issued any securities or
          incurred any liability or obligation, primary or contingent, for
          borrowed money, (B) entered into any transaction not in the ordinary
          course of business, or (C) declared or paid any dividend or made any
          distribution on any of its capital stock or redeemed, purchased or
          otherwise acquired or agreed to redeem, purchase or otherwise acquire
          any shares of its capital stock.

               (xix) Neither the Company nor any of its officers, directors or
          affiliates (as defined in the Regulations), has taken or will take,
          directly or indirectly, prior to the termination of the underwriting
          syndicate contemplated by this Agreement, any action designed to
          stabilize or manipulate the price of any security of the Company, or
          which has caused or resulted in, or which might in the future
          reasonably be expected to cause or result in, stabilization or
          manipulation of the price of any security of the Company, to
          facilitate the sale or resale of any of the Firm Shares or the Option
          Shares.
   
               (xx) The Company has obtained from each of its executive officers
          and directors and ^ the stockholders set forth under the caption
          "Principal Stockholders" in the Prospectus, their enforceable written
          agreement, in form and substance satisfactory to counsel for the
          Underwriters, that for a period of 180 days from the date on which the
          public offering of the Shares commences they will not, without your
          prior written consent, offer, pledge, sell, contract to sell, grant
          any option for the sale of, or otherwise dispose of, directly or
          indirectly, any shares of Common Stock or other securities of the
          Company (or any security or other instrument which by its terms is
          convertible into, exercisable for, or exchangeable for shares of
          Common Stock or other securities of the Company, including, without
          limitation, any shares of Common Stock issuable under any employee
          stock options), beneficially owned by them, except with respect to
          Shares being sold in connection herewith or their being a beneficial
          owner of any such Shares; 
    
               (xxi)     The Company is not, and does not intend to conduct its
          business in a manner in which it would be, an "investment company" as
          defined in Section 3(a) of the Investment Company Act of 1940 (the
          "Investment Company Act").

               (xxii)    No person or entity has the right to require
          registration of shares of Common Stock or other securities of the
          Company because of the filing or effectiveness of the Registration
          Statement, except such person or entities from whom written waivers of
          such rights have been received prior to the date hereof. 


                                      -10-
<PAGE>


               (xxiii)   Except as set forth in the Prospectus, the Company  has
          not granted any person or entity any right to underwrite shares of
          Common Stock or other securities of the Company.

               (xxiv) Except as may be set forth in the Prospectus, the Company
          has not incurred any liability for a fee, commission or other
          compensation on account of the employment of a broker or finder in
          connection with the transactions contemplated by this Agreement.

               (xxv)  No transaction has occurred between or among the Company
          and any of its officers or directors or any affiliates of any such
          officer or director, that is required to be described in and is not
          described in the Registration Statement and the Prospectus.

               (xxvi)  The Common Stock, including the Shares, are authorized
          for quotation on the Nasdaq National Market.

               (xxvii) Neither the Company nor any of its affiliates is
          presently doing business with the government of Cuba or with any
          person or affiliate located in Cuba.  If, at any time after the date
          that the Registration Statement is declared effective with the
          Commission or with the Florida Department of Banking and Finance (the
          "Florida Department"), whichever date is later, and prior to the end
          of the period referred to in the first clause of Section 4(a)(ii)
          hereof, the Company commences engaging in business with the government
          of Cuba or with any person or affiliate located in Cuba, the Company
          will so inform the Florida Department within ninety days after such
          commencement of business in Cuba, and during the period referred to in
          Section 4(a)(ii) hereof will inform the Florida Department within
          ninety days after any change occurs with respect to previously
          reported information.

     5.   CONDITIONS OF THE UNDERWRITERS' OBLIGATIONS.  The obligations of the
Underwriters under this Agreement are several and not joint.  The respective
obligations of the Underwriters to purchase the Shares are subject to each of
the following terms and conditions:

          (a)  The Prospectus shall have been timely filed with the Commission
     in accordance with Section 6(a)(i) of this Agreement.

          (b)  No order preventing or suspending the use of any preliminary
     prospectus or the Prospectus shall have been or shall be in effect and no
     order suspending the effectiveness of the Registration Statement shall be
     in effect and no proceedings for such purpose shall be pending before or
     threatened by the Commission, and any requests for additional information
     on the part of the Commission (to be included in the Registration Statement
     or the Prospectus or otherwise) shall have been complied with to the
     satisfaction of the Representatives.

          (c)  The representations and warranties of the Company contained in
     this Agreement and in the certificates delivered pursuant to Section 


                                      -11-
<PAGE>

   
     5(d) shall be true and correct when made and on and as of each Closing Date
     as if made on such date and the Company shall have performed all covenants
     and agreements and satisfied all the conditions contained in this Agreement
     required to be performed or satisfied by it ^ at or before such Closing
     Date.
    

          (d)  The Representatives shall have received on each Closing Date a
     certificate, addressed to the Representatives and dated such Closing Date,
     of the chief executive or chief operating officer and the chief financial
     officer of the Company to the effect that the persons executing such
     certificate have carefully examined the Registration Statement, the
     Prospectus and this Agreement and that the representations and warranties
     of the Company in this Agreement are true and correct on and as of such
     Closing Date with the same effect as if made on such Closing Date and the
     Company has performed all covenants and agreements and satisfied all
     conditions contained in this Agreement required to be performed or
     satisfied by it at or prior to such Closing Date.

          (e)  The Representatives shall have received at the time this
     Agreement is executed and on each Closing Date, signed letters from     
     Deloitte & Touche LLP addressed to the Representatives and dated,
     respectively, the date of this Agreement and each such Closing Date, in
     form and scope reasonably satisfactory to the Representatives, with
     reproduced copies or signed counterparts thereof for each of the
     Underwriters confirming that they are independent accountants within the
     meaning of the Act and the Regulations, that the response to Item 10 of the
     Registration Statement is correct in so far as it relates to them and
     stating in effect that: 

               (i)  in their opinion the audited financial statements and
          financial statement schedules included or incorporated by reference in
          the Registration Statement and the Prospectus and reported on by them
          comply as to form in all material respects with the applicable
          accounting requirements of the Act, the Exchange Act and the related
          published rules and regulations thereunder;

               (ii) on the basis of a reading of the amounts included in the
          Registration Statement and the Prospectus under the heading "Summary
          Financial Data" which would not necessarily reveal matters of
          significance with respect to the comments set forth in such letter, a
          reading of the minutes of the meetings of the stockholders and
          directors of the Company, and inquiries of certain officials of the
          Company who have responsibility for financial and accounting matters
          of the Company as to transactions and events subsequent to the date of
          the latest audited financial statements, except as disclosed in the
          Registration Statement and the Prospectus, nothing came to their
          attention which caused them to believe that:
   
                    (A)  the amounts in "Summary Financial Data," and included
               or incorporated by reference in the Registration Statement and
               the Prospectus do not agree with the corresponding amounts in the
               audited and unaudited financial statements from which such
               amounts were derived; or
    


                                      -12-
<PAGE>

   
                    (B)  with respect to the Company, there were, at a specified
               date not more than five business days prior to the date of the
               letter, any decreases in net sales, income before income taxes
               and net income or any increases in long-term debt of the Company
               or any decreases in the capital stock, working capital or the
               stockholders' equity in the Company, as compared with the amounts
               shown on the Company's audited Balance Sheet for the fiscal ^
               quarter ended ^  March 31, ^ 1996 included in the Registration
               Statement or the audited Statement of Operations, for such year;
               and
    
               (iii) they have performed certain other procedures as a result of
          which they determined that information of an accounting, financial or
          statistical nature (which is limited to accounting, financial or
          statistical information derived from the general accounting records of
          the Company) set forth in the Registration Statement and the
          Prospectus and reasonably specified by the Representatives agrees with
          the accounting records of the Company.

          References to the Registration Statement and the Prospectus in this
     paragraph (e) are to such documents as amended and supplemented at the date
     of such letter.
   
          (f)  The Representatives shall have received on each Closing Date from
     Battle Fowler LLP, counsel for the Company, an opinion, addressed to the
     Representatives and dated such Closing Date, and in form ^ attached hereto
     as Exhibit __, satisfactory to counsel for the Underwriters, with
     reproduced copies or signed counterparts thereof for each of the
     Underwriters^.


          In addition, such counsel shall state that such counsel has
participated in ^ conferences with officers and other representatives of the
Company, representatives of the Representatives and representatives of the
independent accountants of the Company, in connection with the preparation of
the Registration Statement and the Prospectus at which conferences the contents
of the Registration Statement and the Prospectus and related matters were
discussed and, although such counsel has not independently verified and is not
passing upon and does not assume any responsibility for the accuracy,
completeness or fairness of the statements contained in the Registration
Statement and the Prospectus (except as specified in the foregoing opinion), on
the basis of the foregoing and relying as to materiality upon the
representations of executive officers of the Company after conferring with such
executive officers, no facts have come to the attention of such counsel which
lead such counsel to believe that the Registration Statement at the time it
became effective contained any untrue statement of a material fact or omitted to
state a material fact ^ necessary in order to make the statements ^ made, in
light of the circumstances under which they were made, not misleading, or that
the Prospectus, except for the financial statements and other financial and
statistical data included therein as to which counsel need express no opinion,
as amended or supplemented on the date thereof contained any untrue statement of
a material fact or omitted to state a material fact necessary in order to make
the statements therein, in the light of the circumstances under which they were
made, not misleading.
    


                                      -13-
<PAGE>


          In rendering their opinion as aforesaid, counsel may rely upon an
opinion or opinions, each dated the Closing Date, of other counsel retained by
the Company as to laws of any jurisdiction other than the Federal laws of the
United States, the General Corporate Law of the states of Delaware and New York,
provided that (1) each such local counsel is reasonably acceptable to the
Representatives and (2) such reliance is expressly authorized by each opinion so
relied upon and a copy of each such opinion is addressed to the Representatives
and is in form and substance reasonably satisfactory to them and their counsel. 
In addition, such counsel may rely, as to matters of fact, to the extent such
counsel deems proper, on certificates of responsible officers of the Company,
provided that executed copies of such certificates are provided to the
Representatives.

          (g)  All proceedings taken in connection with the sale of the Firm 
     Shares and the Option Shares as herein contemplated shall be satisfactory
     in form and substance to the Representatives and its counsel, and the
     Underwriters shall have received from Squadron, Ellenoff, Plesent &
     Sheinfeld, LLP, a favorable opinion, addressed to the Representatives and
     dated such Closing Date, with respect to the Shares, the Registration
     Statement and the Prospectus, and such other related matters, as the
     Representatives may reasonably request, and the Company shall have
     furnished to Squadron, Ellenoff, Plesent & Sheinfeld, LLP, such documents
     as they may reasonably request for the purpose of enabling them to pass
     upon such matters.
   
          (h)  ^ On the Firm Shares Closing Date, the Company shall have issued
     to the Representatives the Representative Warrants representing the right
     to purchase a number of shares of Warrant Stock equal to 7.0% of the
     aggregate number of shares sold in the Offering on or prior to the Firm
     Shares Closing Date. 
    
     6.   COVENANTS OF THE COMPANY.  

          (a)  The Company covenants and agrees as follows:

               (i)  The Company shall use its best efforts to cause the
          Registration Statement to become effective as promptly as possible. 
          If the Registration Statement has become or becomes effective with a
          form of prospectus omitting Rule 430A information, or filing of the
          Prospectus is otherwise required under Rule 424(b), the Company will
          file the Prospectus, properly completed, pursuant to Rule 424(b)
          within the time period prescribed and will provide evidence
          satisfactory to you of such timely filing.  The Company shall notify
          you immediately, and confirm such notice in writing, (A) when the
          Registration Statement and any post-effective amendment thereto become
          effective, (B) of the receipt of any comments from the Commission or
          the "blue sky" or securities authority of any jurisdiction regarding
          the Registration Statement, any post-effective amendment thereto, the
          Prospectus, or any amendment or supplement thereto, and (C) of the
          receipt of any notification with respect to a Stop Order.  The Company
          shall not file any amendment of the Registration Statement or
          supplement to the Prospectus unless the Company has furnished the
          Representatives a copy for their review prior to filing and shall not
          file any such proposed 



                                      -14-
<PAGE>


          amendment or supplement to which the Representatives reasonably
          object.  The Company shall use its best efforts to prevent the
          issuance of any Stop Order and, if issued, to obtain as soon as
          possible the withdrawal thereof.

               (ii) During the time when a prospectus relating to the Shares is
          required to be delivered hereunder or under the Act or the
          Regulations, to comply so far as it is able with all requirements
          imposed upon it by the Act, as now existing and as hereafter amended,
          and by the Regulations, as from time to time in force, so far as
          necessary to permit the continuance of sales of or dealings in the
          Shares in accordance with the provisions hereof and the Prospectus. 
          If, at any time when a prospectus relating to the Shares is required
          to be delivered under the Act and the Regulations, any event as a
          result of which the Prospectus as then amended or supplemented would
          include any untrue statement of a material fact or omit to state any
          material fact necessary to make the statements therein in the light of
          the circumstances under which they were made not misleading, or if it
          shall be necessary to amend or supplement the Prospectus to comply
          with the Act or the Regulations, the Company promptly shall prepare
          and file with the Commission, subject to the third sentence of
          paragraph (i) of this Section 6(a), an amendment or supplement which
          shall correct such statement or omission or an amendment which shall
          effect such compliance.

               (iii)     The Company shall make generally available to its
          security holders and to the Representatives as soon as practicable,
          but not later than 45 days after the end of the 12-month period
          beginning at the end of the fiscal quarter of the Company during which
          the Effective Date (or 90 days if such 12-month period coincides with
          the Company's fiscal year), an earnings statement (which need not be
          audited) of the Company, covering such 12-month period, which shall
          satisfy the provisions of Section 11(a) of the Act or Rule 158 of the
          Regulations.

               (iv) The Company shall furnish to the Representatives and counsel
          for the Underwriters, without charge, signed copies of the
          Registration Statement (including all exhibits and amendments thereto)
          and to each other Underwriter a copy of the Registration Statement
          (without exhibits thereto) and all amendments thereof and, so long as
          delivery of a prospectus by an Underwriter or dealer may be required
          by the Act or the Regulations, as many copies of any preliminary
          prospectus and the Prospectus and any amendments thereof and
          supplements thereto as the Representatives may reasonably request.

               (v)  The Company shall cooperate with the Representatives and its
          counsel in endeavoring to qualify the Shares for offer and sale under
          the laws of such jurisdictions as the Representatives may designate
          and shall maintain such qualifications in effect so long as required
          for the distribution of the Shares; provided, however, that the
          Company shall not be required in connection therewith, as a condition
          thereof, to qualify as a foreign 


                                      -15-
<PAGE>


          corporation or to execute a general consent to service of process in
          any jurisdiction or subject itself to taxation as doing business in
          any jurisdiction.

               (vi) For a period of five years after the date of this Agreement,
          the Company shall supply to the Representatives, and to each other
          Underwriter who may so request in writing, copies of such financial
          statements and other periodic and special reports as the Company may
          from time to time distribute generally to the holders of any class of
          its capital stock and to furnish to the Representatives a copy of each
          annual or other report it shall be required to file with the
          Commission.
   
               (vii)     Without the prior written consent of the
          Representatives, for a period of 180 days from the date on which a
          public offering of the Shares commences, the Company shall not issue,
          sell or register with the Commission or otherwise dispose of, directly
          or indirectly, any securities of the Company (or any securities
          convertible into or exercisable or exchangeable for securities of the
          Company), except for the issuance of the Shares pursuant to, and any
          option or stock purchase plan described in the Registration Statement.

               (viii) On or before completion of this ^ Offering , the Company
          shall make all filings required under applicable securities laws and
          by the Nasdaq National Market with respect to the Shares.

               (ix) Prior to each Closing Date and for a period of 25 days
          thereafter, you shall be given reasonable written prior notice of any
          press release or other direct or indirect communication and of any
          press conference with respect to the Company, the financial
          conditions, results of operations, business, properties, assets,
          liabilities of the Company, or this ^ Offering. 

               (x)  On the Closing Dates, sell to the Representatives (or any of
          each of their designated officers or ^ partners), individually and not
          as representatives of the Underwriters, the Representative Warrants
          (at a price of $0.001 per share of underlying Common Stock) to
          purchase a number of shares of Warrant Stock equal to 7.0% of the
          aggregate number of Shares sold in the Offering on or prior to the
          Closing Date (subject to adjustment in the event of stock splits,
          stock dividends and similar events), which Representative Warrants
          shall be evidenced in the form set forth as an exhibit to the
          Registration Statement.

               (xi) For a period of three ^ years after the Firm Shares Closing
          Date, the Company shall grant Rodman & Renshaw, Inc. ("Rodman"),
          individually and not as representative of the Underwriters, a 30-day
          right of first refusal to act as the Company's financial advisor or
          managing underwriter or exclusive placement agent, as the case may be,
          in connection with any sale of the Company (including the sale of a
          majority or controlling minority interest in the stock or assets of
          the Company), an acquisition or merger by the Company, or the raising
          of additional financing through either a public or private offering of
    


                                      -16-
<PAGE>


          securities, subject to the approval of Rodman's Commitment Committee
          and the good faith negotiation of customary and mutually agreeable
          terms provided the Company is working with a regional investment
          banking firm.  If such transaction as is contemplated by this
          paragraph 6(a)(xii) is instituted by a major bracket investment
          banking firm, then Rodman will act as a manager and receive economics
          pari passu to all other co-managers, provided that if there are no
          other co-managers, then Rodman will receive no less than 35%. 
          Rodman's rights under this Section 6(a)(xii) shall terminate upon the
          earlier of (i) the completion of the first successful transaction
          under this Section 6(a)(xii) performed by Rodman, or (ii) Rodman's
          failure to exercise its right of first refusal to lead manage a
          bonafide public offering of at least $20,000,000.
   
          (b)  The Company agrees to pay, or reimburse if paid by the
     Representatives, whether or not the transactions contemplated hereby are
     consummated or this Agreement is terminated, all costs and expenses
     relating to the registration and public offering of the Shares including
     those relating to: (i) the preparation, printing, filing and distribution
     of the Registration Statement including all exhibits thereto, each ^
     Preliminary Prospectus, the Prospectus, all amendments and supplements to
     the Registration Statement and the Prospectus, and any documents required
     to be delivered with any Preliminary Prospectus or the Prospectus, and the
     printing, filing and distribution of the Agreement Among Underwriters, the
     Company Documents and related documents; (ii) the preparation and delivery
     of certificates for the Shares to the Underwriters; (iii) the registration
     or qualification of the Shares for offer and sale under the securities or
     Blue Sky laws of the various jurisdictions referred to in Section 6(a)(v),
     including the fees and disbursements of counsel for the Underwriters in
     connection with such registration and qualification and the preparation,
     printing, distribution and shipment of preliminary and supplementary Blue
     Sky memoranda; (iv) the furnishing (including costs of shipping and
     mailing) to the Representatives and to the Underwriters of copies of each ^
     Preliminary Prospectus, the Prospectus and all amendments or supplements to
     the Prospectus, and of the several documents required by this Section to be
     so furnished, as may be reasonably requested for use in connection with the
     ^ Offering and sale of the Shares by the Underwriters or by dealers to whom
     Shares may be sold; (v) the filing fees of the National Association of
     Securities Dealers, Inc. in connection with its review of the terms of the
     public offering; (vi) the furnishing (including costs of shipping and
     mailing) to the Representatives and to the Underwriters of copies of all
     reports and information required by Section 6(a)(vi); (vii) inclusion of
     the Shares for quotation on the NASDAQ National Market System; and (viii)
     all transfer taxes, if any, with respect to the sale and delivery of the
     Shares by the Company to the Underwriters.  Except as otherwise
     contemplated by Section 9 hereof, the Underwriters will pay their own
     counsel fees and expenses to the extent not otherwise covered by clause
     (iii) above, and their own travel and travel-related expenses in connection
     with the distribution of the Shares.  
    


                                      -17-
<PAGE>


     7.   INDEMNIFICATION.

          (a)  The Company agrees to indemnify and hold harmless each
     Underwriter and each person, if any, who controls any Underwriter within
     the meaning of Section 15 of the Act or Section 20 of the Exchange Act
     against any and all losses, claims, damages and liabilities, joint or
     several (including any reasonable investigation, legal and other expenses
     incurred in connection with, and any amount paid in settlement of, any
     action, suit or proceeding or any claim asserted), to which they, or any of
     them, may become subject under the Act, the Exchange Act or other Federal
     or state law or regulation, at common law or otherwise, insofar as such
     losses, claims, damages or liabilities arise out of or are based upon any
     untrue statement or alleged untrue statement of a material fact contained
     in any preliminary prospectus, the Registration Statement or the Prospectus
     or any amendment thereof or supplement thereto, or arise out of or are
     based upon any omission or alleged omission to state therein such fact
     required to be stated therein or necessary to make such statements therein
     not misleading.  Such indemnity shall not inure to the benefit of any
     Underwriter (or any person controlling such Underwriter) on account of any
     losses, claims, damages or liabilities arising from the sale of the Shares
     to any person by such Underwriter if such untrue statement or omission or
     alleged untrue statement or omission was made in such preliminary
     prospectus, the Registration Statement or the Prospectus, or such amendment
     or supplement, in reliance upon and in conformity with information
     furnished in writing to the Company by the Representatives on behalf of any
     Underwriter specifically for use therein.  In no event shall the
     indemnification agreement contained in this Section 7(a) inure to the
     benefit of any Underwriter on account of any losses, claims, damages,
     liabilities or actions arising from the sale of the Shares upon the public
     offering to any person by such Underwriter if such losses, claims, damages,
     liabilities or actions arise out of, or are based upon, a statement or
     omission or alleged omission in a preliminary prospectus and if, in respect
     to such statement, omission or alleged omission, the Prospectus differs in
     a material respect from such preliminary prospectus and a copy of the
     Prospectus has not been sent or given to such person at or prior to the
     confirmation of such sale to such person.  This indemnity agreement will be
     in addition to any liability which the Company may otherwise have.

          (b)  Each Underwriter agrees, severally and not jointly, to indemnify
     and hold harmless the Company, each person, if any, who controls the
     Company within the meaning of Section 15 of the Act or Section 20 of the
     Exchange Act, each director of the Company, and each officer of the Company
     who signs the Registration Statement, to the same extent as the foregoing
     indemnity from the Company to each Underwriter, but only insofar as such
     losses, claims, damages or liabilities arise out of or are based upon any
     untrue statement or omission or alleged untrue statement or omission which
     was made in any Preliminary Prospectus, any Rule 430A Prospectus, the
     Registration Statement or the Prospectus, or any amendment thereof or
     supplement thereto, which were made in reliance upon and in conformity with
     information furnished in writing to the Company by the Representatives on
     behalf of any Underwriter for specific use therein; provided, however, that
     the obligation of each Underwriter to indemnify the Company (including any
     controlling person, director or officer thereof) shall be limited to the
     net proceeds received by the 


                                      -18-
<PAGE>


     Company from such Underwriter.  For all purposes of this Agreement, the
     amounts of the selling concession and reallowance set forth in the
     Prospectus constitute the only information furnished in writing by or on
     behalf of any Underwriter expressly for inclusion in any Preliminary
     Prospectus, any Rule 430A Prospectus, the Registration Statement or the
     Prospectus or any amendment or supplement thereto.

          (c)  It is expressly agreed and understood by the Company and each of
     the Underwriters that nothing in this Section 7 shall require any party to
     indemnify any indemnified person or entity for any loss, claim, damage,
     liability or expense found to have resulted primarily from such person's or
     entity's knowing or intentional misconduct, gross negligence or bad faith
     in connection with any acts or omissions with respect to this Agreement,
     the offering of Shares or the Representative Warrant Agreement.


          (d)  Any party that proposes to assert the right to be indemnified
     under this Section will, promptly after receipt of notice of commencement
     of any action, suit or proceeding against such party in respect of which a
     claim is to be made against an indemnifying party or parties under this
     Section, notify each such indemnifying party of the commencement of such
     action, suit or proceeding, enclosing a copy of all papers served.  No
     indemnification provided for in Section 7(a) or 7(b) shall be available to
     any party who shall fail to give notice as provided in this Section 7(d) if
     the party to whom notice was not given was unaware of the proceeding to
     which such notice would have related and was prejudiced by the failure to
     give such notice but the omission so to notify such indemnifying party of
     any such action, suit or proceeding shall not relieve it from any liability
     that it may have to any indemnified party for contribution or otherwise
     than under this Section.  In case any such action, suit or proceeding shall
     be brought against any indemnified party and it shall notify the
     indemnifying party of the commencement thereof, the indemnifying party
     shall be entitled to participate in, and, to the extent that it shall wish,
     jointly with any other indemnifying party similarly notified, to assume the
     defense thereof, with counsel reasonably satisfactory to such indemnified
     party, and after notice from the indemnifying party to such indemnified
     party of its election so to assume the defense thereof and the approval by
     the indemnified party of such counsel, the indemnifying party shall not be
     liable to such indemnified party for any legal or other expenses, except as
     provided below and except for the reasonable costs of investigation
     subsequently incurred by such indemnified party in connection with the
     defense thereof.  The indemnified party shall have the right to employ its
     counsel in any such action, but the fees and expenses of such counsel shall
     be at the expense of such indemnified party unless (i) the employment of
     counsel by such indemnified party has been authorized in writing by the
     indemnifying parties, (ii) the indemnified party shall have reasonably
     concluded that there may be a conflict of interest between the indemnifying
     parties and the indemnified party in the conduct of the defense of such
     action (in which case the indemnifying parties shall not have the right to
     direct the defense of such action on behalf of the indemnified party), or
     (iii) the indemnifying parties shall not have employed counsel to assume
     the defense of such action within a reasonable time after notice of the
     commencement thereof, in each of 


                                      -19-
<PAGE>


     which cases the reasonable fees and expenses of counsel shall be at the
     expense of the indemnifying parties.  An indemnifying party shall not be
     liable for any settlement of any action, suit, proceeding or claim effected
     without its written consent.

     8.   CONTRIBUTION.  In order to provide for just and equitable contribution
in circumstances in which the indemnification provided for in Sections 7(a) and
(b) is due in accordance with its terms but for any reason is held to be
unavailable from the Company or the Underwriters, the Company and the
Underwriters shall contribute to the aggregate losses, claims, damages and
liabilities (including any investigation, legal and other expenses reasonably
incurred in connection with, and any amount paid in settlement of, any action,
suit or proceeding or any claims asserted, but after deducting any contribution
received by the Company from persons other than the Underwriters, such as
persons who control the Company within the meaning of the Act, officers of the
Company who signed the Registration Statement and directors of the Company, who
may also be liable for contribution) to which the Company and one or more of the
Underwriters may be subject in such proportion as is appropriate to reflect the
relative benefits received by the Company on the one hand and the Underwriters
on the other from the offering of the Shares or, if such allocation is not
permitted by applicable law or indemnification is not available as a result of
the indemnifying party not having received notice as provided in Section 7
hereof, in such proportion as is appropriate to reflect not only the relative
benefits referred to above but also the relative fault of the Company on the one
hand and the Underwriters on the other in connection with the statements or
omissions which resulted in such losses, claims, damages, liabilities or
expenses, as well as any other relevant equitable considerations.  The relative
benefits received by the Company and the Underwriters shall be deemed to be in
the same proportion as (x) the total proceeds from the Offering (net of
underwriting discounts but before deducting expenses) received by the Company
from the sale of the Shares, as set forth in the table on the cover page of the
Prospectus (but not taking into account the use of the proceeds of such sale of
Shares by the Company), bear to (y) the underwriting discount received by the
Underwriters, as set forth in the table on the cover page of the Prospectus. 
The relative fault of the Company and the Underwriters shall be determined by
reference to, among other things, whether the untrue or alleged untrue statement
of a material fact related to information supplied by the Company or the
Underwriters and the parties' relative intent, knowledge, access to information
and opportunity to correct or prevent such statement or omission.  The Company
and the Underwriters agree that it would not be just and equitable if
contribution pursuant to this Section 8 were determined by pro rata allocation
(even if the Underwriters were treated as one entity for such purpose) or by any
other method of allocation which does not take account of the equitable
considerations referred to above.  Notwithstanding the provisions of this
Section 8, (i) in no case shall any Underwriter (except as may be provided in
the Agreement Among Underwriters) be liable or responsible for any amount in
excess of the underwriting discount applicable to the Shares purchased by such
Underwriter hereunder, and (ii) the Company shall be liable and responsible for
any amount in excess of the underwriting discount; provided, however (i) that no
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Act) shall be entitled to contribution from any person who was not
guilty of such fraudulent misrepresentation.  For purposes of this Section 8,
each person, if any, who controls an Underwriter within the meaning of Section
15 of the Act or Section 20(a) of the Exchange Act shall have the same rights to
contribution as such Underwriter, and each person, if any, who controls the


                                      -20-
<PAGE>


Company within the meaning of the Section 15 of the Act or Section 20(a) of the
Exchange Act, each officer of the Company who shall have signed the Registration
Statement and each director of the Company shall have the same rights to
contribution as the Company, subject in each case to clauses (i), (ii) and (iii)
in the immediately preceding sentence of this Section 8.  Any party entitled to
contribution will, promptly after receipt of notice of commencement of any
action, suit or proceeding against such party in respect of which a claim for
contribution may be made against another party or parties under this Section,
notify such party or parties from whom contribution may be sought, but the
omission so to notify such party or parties from whom contribution may be sought
shall not relieve the party or parties from whom contribution may be sought from
any other obligation it or they may have hereunder or otherwise than under this
Section.  No party shall be liable for contribution with respect to any action,
suit, proceeding or claim settled without its written consent.  The
Underwriters' obligations to contribute pursuant to this Section 8 are several
in proportion to their respective underwriting commitments and not joint.

     9.   TERMINATION.  This Agreement may be terminated with respect to the
Shares to be purchased on any Closing Date by the Representatives by notifying
the Company at any time prior to the purchase of the Shares:

          (a)  in the absolute discretion of the Representatives at or before
     any Closing Date: (i) if on or prior to such date, any domestic or
     international event or act or occurrence has materially disrupted, or in
     the opinion of the Representatives will in the future materially disrupt,
     the securities markets; (ii) if there has occurred any new outbreak or
     material escalation of hostilities or other calamity or crisis the effect
     of which on the financial markets of the United States is such as to make
     it, in the judgment of the Representatives, inadvisable to proceed with the
     Offering; (iii) if there shall be such a material adverse change in general
     financial, political or economic conditions or the effect of international
     conditions on the financial markets in the United States such as to make
     it, in the judgment of the Representatives, inadvisable or impracticable to
     market the Shares; (iv) if trading in the Shares has been suspended by the
     Commission or trading generally on the New York Stock Exchange, Inc., the
     American Stock Exchange, Inc. or the Nasdaq National Market System has been
     suspended or limited, or minimum or maximum ranges for prices for
     securities shall have been fixed, or maximum ranges for prices for
     securities have been required, by said exchanges or by order of the
     Commission, the National Association of Securities Dealers, Inc., or any
     other governmental or regulatory authority; or (v) if a banking moratorium
     has been declared by any state or federal authority, or

          (b)  at or before any Closing Date, if any of the conditions specified
     in Section 5 shall not have been fulfilled when and as required by this
     Agreement.

     If this Agreement is terminated pursuant to any of its provisions, the
Company shall not be under any liability to any Underwriter, and no Underwriter
shall be under any liability to the Company, except that (y) if this Agreement
is terminated by the Representatives or the Underwriters because of any failure,
refusal or inability on the part of the Company to comply with the terms or to
fulfill any of the conditions of this Agreement, the Company will reimburse the
Underwriters for all out-of-pocket expenses (including the fees and


                                      -21-
<PAGE>


disbursements of their counsel) incurred by them in connection with the proposed
purchase and sale of the Shares or in contemplation of performing their
obligations hereunder and (z) no Underwriter who shall have failed or refused to
purchase the Shares and Representative Warrants agreed to be purchased by it
under this Agreement, without some reason sufficient hereunder to justify
cancellation or termination of its obligations under this Agreement, shall be
relieved of liability to the Company or to the other Underwriters for damages
occasioned by its failure or refusal.

     10.  SUBSTITUTION OF UNDERWRITERS.  If one or more of the Underwriters
shall fail (other than for a reason sufficient to justify the cancellation or
termination of this Agreement under Section 9) to purchase on any Closing Date
the Shares agreed to be purchased on such Closing Date by such Underwriter or
Underwriters, the Representatives may find one or more substitute underwriters
to purchase such Shares or make such other arrangements as the Representatives
may deem advisable or one or more of the remaining Underwriters may agree to
purchase such Shares in such proportions as may be approved by the
Representatives, in each case upon the terms set forth in this Agreement.  If no
such arrangements have been made by the close of business on the business day
following such Closing Date:

          (a)  if the number of Shares to be purchased by the defaulting
     Underwriters on such Closing Date shall not exceed 10% of the Shares that
     all the Underwriters are obligated to purchase on such Closing Date, then
     each of the nondefaulting Underwriters shall be obligated to purchase such
     Shares on the terms herein set forth in proportion to their respective
     obligations hereunder; provided, that in no event shall the maximum number
     of Shares that any Underwriter has agreed to purchase pursuant to Section 1
     be increased pursuant to this Section 10 by more than one-ninth of such
     number of Shares without the written consent of such Underwriter, or

          (b)  if the number of Shares to be purchased by the defaulting
     Underwriters on such Closing Date shall exceed 10% of the Shares that all
     the Underwriters are obligated to purchase on such Closing Date, then the
     Company shall be entitled to an additional business day within which it
     may, but is not obligated to, find one or more substitute underwriters
     reasonably satisfactory to the Representatives to purchase such Shares upon
     the terms set forth in this Agreement.

     In any such case, either the Representatives or the Company shall have the
right to postpone the applicable Closing Date for a period of not more than five
business days in order that necessary changes and arrangements (including any
necessary amendments or supplements to the Registration Statement or Prospectus)
may be effected by the Representatives and the Company.  If the number of Shares
to be purchased on such Closing Date by such defaulting Underwriter or
Underwriters shall exceed 10% of the Shares that all the Underwriters are
obligated to purchase on such Closing Date, and none of the nondefaulting
Underwriters or the Company shall make arrangements pursuant to this Section
within the period stated for the purchase of the Shares that the defaulting
Underwriters agreed to purchase, this Agreement shall terminate with respect to
the Shares to be purchased on such Closing Date without liability on the part of
any nondefaulting Underwriter to the Company and without liability on the part
of the Company, except in both cases as provided in Sections 6(b), 7, 8 and 9. 
The provisions of this Section shall not in any way affect the liability of 


                                      -22-
<PAGE>


any defaulting Underwriter to the Company or the nondefaulting Underwriters
arising out of such default.  A substitute underwriter hereunder shall become an
Underwriter for all purposes of this Agreement.

     11.  MISCELLANEOUS.  The respective agreements, representations,
warranties, indemnities and other statements of the Company or its officers, 
and of the Underwriters set forth in or made pursuant to this Agreement shall
remain in full force and effect, regardless of any investigation made by or on
behalf of any Underwriter or the Company or any of the officers, directors or
controlling persons referred to in Sections 7 and 8 hereof, and shall survive
delivery of and payment for the Shares.  The provisions of Sections 6(b), 7, 8
and 9 shall survive the termination or cancellation of this Agreement.

     This Agreement has been and is made for the benefit of the Underwriters and
the Company and their respective successors and assigns and, to the extent
expressed herein, for the benefit of persons controlling any of the
Underwriters, or the Company, and directors and officers of the Company, and
their respective successors and assigns, and no other person shall acquire or
have any right under or by virtue of this Agreement.  The term "successors and
assigns" shall not include any purchaser of Shares from any Underwriter merely
because of such purchase.
   
     All notices and communications hereunder shall be in writing and mailed or
delivered, or by telefax or telegraph if subsequently confirmed by letter, (a)
if to the Representatives, to Rodman & Renshaw, Inc., 225 Liberty Street, 2
World Financial Center, 30th Floor, New York, New York 10281, Attention:  Peter
H. Blum, Managing Director, telecopy: (212) 416-7439, and (b) if to the Company,
to the Company's agent for service as such agent's address appears on the cover
page of the Registration Statement with a copy to Battle Fowler LLP, 75 East
55th Street, New York, New York 10022, Attention: Gerald Eppner, Esq., telecopy:
(212) 856-7811.
    

     This Agreement shall be governed by and construed in accordance with the
laws of the State of New York without regard to principles of conflict of laws.

     This Agreement may be signed in any number of counterparts, each of which
shall be an original, with the same effect as if the signatures thereto and
hereto were upon the same instrument.

     All pronouns and any variations thereof shall be deemed to refer to the
masculine, feminine, or neuter, singular or plural, as the identity of the
person or persons or entity or entities require.

     All section headings herein are for convenience of reference only and are
not part of this Agreement, and no construction or inference shall be derived
therefrom.


                                      -23-
<PAGE>


     Please confirm that the foregoing correctly sets forth the agreement among
us.

                              Very truly yours,

                              ELECTRONIC HAIR STYLING, INC.



                              By ____________________________________



                                      -24-
<PAGE>



Confirmed on behalf of itself
and as the Representatives of the several Underwriters
named in Schedule I annexed hereto:


RODMAN & RENSHAW, INC.


By:______________________________
   Name:  Peter H. Blum
   Title: Managing Director



SANDS BROTHERS & CO., LTD.



By:______________________________
   Name:  
   Title:


                                      -25-
<PAGE>


                                   SCHEDULE I




                                                Number of Firm
                                                 Shares to be 
Name Of Underwriter                                Purchased   
-------------------                             ---------------

Rodman & Renshaw, Inc.

Sands Brothers & Co., Ltd.


Total. . . . . . . . . . . . . . . . . . . . . . . . .   2,600,000



                                      -26-



<PAGE>



                          ELECTRONIC HAIR STYLING, INC.
              INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

                                                               CUSIP 285722 10 4

THIS CERTIFIES THAT                [LOGO]             SEE REVERSE FOR CERTAIN
                                                    DEFINITIONS AND A STATEMENT
                                                  AS TO THE RIGHTS, PREFERENCES,
                                                   PRIVILEGES AND RESTRICTIONS
                                                             ON SHARES

IS THE RECORD HOLDER OF

    FULLY PAID AND NON-ASSESSABLE SHARES OF COMMON STOCK, $.01 PAR VALUE, OF
                          ELECTRONIC HAIR STYLING, INC.

transferable on the books of the Corporation in person or by duly authorized
attorney on surrender of this Certificate properly endorsed. This Certificate
shall not be valid until countersigned and registered by the Transfer Agent and
Registrar. Witness the facsimile seal of the Corporation and the signatures of
its duly authorized officers.

DATED:                                                     /s/ Don G. Hoff

COUNTERSIGNED AND REGISTERED          [SEAL]             CHAIRMAN OF THE BOARD
  AMERICAN SECURITIES TRANSFER, INC.                 AND CHIEF EXECUTIVE OFFICER
          P.O. Box 1596
     Denver, Colorado 90201
                    TRANSFER AGENT AND REGISTRAR
                                                          /s/ John D. Hellman

          AUTHORIZED SIGNATURE                          CHIEF FINANCIAL OFFICER




<PAGE>

                                                                Exhibit 4.3


                                             WARRANT FOR COMMON STOCK
                                             W/CASHLESS EXERCISE


     THE WARRANTS REPRESENTED BY THIS CERTIFICATE AND THE SHARES ISSUABLE
     UPON EXERCISE HEREOF HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT
     OF 1933, AS AMENDED (THE "SECURITIES ACT"), OR ANY STATE SECURITIES
     LAWS AND, UNLESS SO REGISTERED, MAY NOT BE OFFERED OR SOLD EXCEPT
     PURSUANT TO AN EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE
     REGISTRATION REQUIREMENTS OF THE SECURITIES ACT AND APPLICABLE STATE
     SECURITIES LAWS.

                         THE TRANSFER OF THIS WARRANT IS
                         RESTRICTED AS DESCRIBED HEREIN.


                          ELECTRONIC HAIR STYLING, INC.

               Warrant for the Purchase of Shares of Common Stock,
                            par value $.01 per Share


No. 1                                             [__________] Shares
   
          THIS CERTIFIES that, for receipt in hand of [$______] [$0.001 per
share of underlying Common Stock] and other value received, [
               ] (the "Holder"), is entitled to subscribe for and purchase from
ELECTRONIC HAIR STYLING, INC., a Delaware corporation (the "Company"), upon the
terms and conditions set forth herein, at any time or from time to time after
[one year after the ^ effective date], and before 5:00 P.M. on [five years after
the ^ effective date], New York time (the "Exercise Period"), [________] shares
of the Company's Common Stock, par value $.01 per share ("Common Stock"), at a
price of $_____ per Share [120% of the Offering price] (the "Exercise Price").
This Warrant is the warrant or one of the warrants (collectively, including any
warrants issued upon the exercise or transfer of any such warrants in whole or
in part, the "Warrants") issued pursuant to the Underwriting Agreement, dated
__________, between Rodman & Renshaw, Inc. and Sands Brothers & Co., Ltd., as
representatives of the several Underwriters named therein, and the Company.  As
used herein the term "this Warrant" shall mean and include this Warrant and any
Warrant or Warrants hereafter issued as a consequence of the exercise or
transfer of this Warrant in whole or in part.  This Warrant may not be sold,
transferred, assigned or hypothecated until [one year after the ^ effective
date] except that it may be transferred, in whole or in part, to (i) one or more
officers or partners of the Holder (or the officers or partners of any such
partner); (ii) any other underwriting firm or member of the selling group which
participated in the public offering of Common Stock (the "Offering") which
commenced on [effective date] (or the officers or partners of any such firm);
(iii) a successor to the Holder, or the officers or partners of such successor;
(iv) a purchaser of substantially all of the assets of the Holder; or (v) by
operation of law; and the term the "Holder" as used herein shall include any
transferee to whom this Warrant has been transferred in accordance with the
above.
    



<PAGE>


          The number of shares of Common Stock issuable upon exercise of the
Warrants (the "Warrant Shares") and the Exercise Price may be adjusted from time
to time as hereinafter set forth.

          1.  This Warrant may be exercised during the Exercise Period, as to
the whole or any lesser number of whole Warrant Shares, by the surrender of this
Warrant (with the election at the end hereof duly executed) to the Company at
its office at One Lovell Avenue, Mill Valley, California 94941, or at such other
place as is designated in writing by the Company, together with a certified or
bank cashier's check payable to the order of the Company in an amount equal to
the Exercise Price multiplied by the number of Warrant Shares for which this
Warrant is being exercised (the "Stock Purchase Price").

   
          2.  (a)   In lieu of the payment of the Stock Purchase Price, the
Holder shall have the right (but not the obligation), to require the Company to
convert this Warrant, in whole or in part, into shares of Common Stock (the
"Conversion Right") as provided for in this Section 2.  Upon exercise of the
Conversion Right, the Company shall deliver to the Holder (without payment by
the Holder of any of the Stock Purchase Price) that number of shares of Common
Stock (the "Conversion Shares") equal to the quotient obtained by dividing (x)
the value of this Warrant (or portion thereof as to which the Conversion Right
is being exercised if the Conversion Right is being exercised in part) at the
time the Conversion Right is exercised (determined by subtracting the aggregate
Stock Purchase Price of the shares of Common Stock as to which the Conversion
Right is being exercised in effect immediately prior to the exercise of the
Conversion Right from the aggregate Current Market Price (as defined in Section
6(e) hereof) of the shares of Common Stock as to which the Conversion Right is
being exercised immediately prior to the exercise of the Conversion Right) by 
(y) the Current Market Price of one share of Common Stock immediately prior to 
the exercise of the Conversion Right.
    

               (b)  The Conversion Rights provided under this Section 2 may be
exercised in whole or in part and at any time and from time to time while any
Warrants remain outstanding.  In order to exercise the Conversion Right, the
Holder shall surrender to the Company, at its offices, this Warrant with the
Notice of Conversion at the end hereof duly executed.  The presentation and
surrender shall be deemed a waiver of the Holder's obligation to pay all or any
portion of the aggregate purchase price payable for the shares of Common Stock
as to which such Conversion Right is being exercised.  This Warrant (or so much
thereof as shall have been surrendered for conversion) shall be deemed to have
been converted immediately prior to the close of business on the day of
surrender of such Warrant for conversion in accordance with the foregoing
provisions.

          3.  Upon each exercise of the Holder's rights to purchase Warrant
Shares or Conversion Shares, the Holder shall be deemed to be the holder of
record of the Warrant Shares or Conversion Shares issuable upon such exercise or
conversion, notwithstanding that the transfer books of the Company shall then be
closed or certificates representing such Warrant Shares or Conversion Shares
shall not then have been actually delivered to the Holder.  As soon as
practicable after each such exercise or conversion of this Warrant, the Company
shall issue and deliver to the Holder a certificate or certificates for the
Warrant Shares or Conversion Shares issuable upon such exercise or conversion,
registered in the name of the Holder or its designee.  If this Warrant should


                                      - 2 -
<PAGE>


be exercised or converted in part only, the Company shall, upon surrender of
this Warrant for cancellation, execute and deliver a new Warrant evidencing the
right of the Holder to purchase the balance of the Warrant Shares (or portions
thereof) subject to purchase hereunder.

          4.  Any Warrants issued upon the transfer or exercise or conversion in
part of this Warrant shall be numbered and shall be registered in a Warrant
Register as they are issued.  The Company shall be entitled to treat the
registered holder of any Warrant on the Warrant Register as the owner in fact
thereof for all purposes and shall not be bound to recognize any equitable or
other claim to or interest in such Warrant on the part of any other person, and
shall not be liable for any registration or transfer of Warrants which are
registered or to be registered in the name of a fiduciary or the nominee of a
fiduciary unless made with the actual knowledge that a fiduciary or nominee is
committing a breach of trust in requesting such registration or transfer, or
with the knowledge of such facts that its participation therein amounts to bad
faith.  This Warrant shall be transferable only on the books of the Company upon
delivery thereof duly endorsed by the Holder or by his duly authorized attorney
or representative, or accompanied by proper evidence of succession, assignment,
or authority to transfer.  In all cases of transfer by an attorney, executor,
administrator, guardian, or other legal representative, duly authenticated
evidence of his or its authority shall be produced.  Upon any registration of
transfer, the Company shall deliver a new Warrant or Warrants to the person
entitled thereto.  This Warrant may be exchanged, at the option of the Holder
thereof, for another Warrant, or other Warrants of different denominations, of
like tenor and representing in the aggregate the right to purchase a like number
of Warrant Shares (or portions thereof), upon surrender to the Company or its
duly authorized agent.  Notwithstanding the foregoing, the Company shall have no
obligation to cause Warrants to be transferred on its books to any person if, in
the opinion of counsel to the Company, such transfer does not comply with the
provisions of the Securities Act of 1933, as amended (the "Act"), and the rules
and regulations thereunder.

   
          5.  The Company shall at all times reserve and keep available out of
its authorized and unissued Common Stock, solely for the purpose of providing
for the exercise of the rights to purchase all Warrant Shares and/or Conversion
Shares granted pursuant to the Warrants, such number of shares of Common Stock
as shall, from time to time, be sufficient therefor.  The Company covenants that
all shares of Common Stock issuable upon exercise of this Warrant, upon receipt
by the Company of the full Exercise Price therefor, and all shares of Common
Stock issuable upon conversion of this Warrant, shall be validly issued, fully
paid, and nonassessable, without any personal liability attaching to the
ownership thereof, and will not be issued in violation of any preemptive rights
of stockholders, optionholders, warrantholders and any other persons and the
Holders will receive good title to the securities purchased by them,
respectively, free and clear of all liens, security interests, pledges, charges,
encumbrances, stockholders' agreements and voting trusts which might be 
created by acts or omissions to act of the Company.
    

          6. (a)  In case the Company shall at any time after the date the
Warrants were first issued (i) declare a dividend on the outstanding Common
Stock payable in shares of its capital stock, (ii) subdivide the outstanding
Common Stock, (iii) combine the outstanding Common Stock into a smaller number
of shares, or (iv) issue any shares of its capital stock by reclassification of


                                      - 3 -
<PAGE>


the Common Stock (including any such reclassification in connection with a
consolidation or merger in which the Company is the continuing corporation),
then, in each case, the Exercise Price, and the number and kind of securities
issuable upon exercise or conversion of this Warrant, in effect at the time of
the record date for such dividend or of the effective date of such subdivision,
combination, or reclassification, shall be proportionately adjusted so that the
Holder after such time shall be entitled to receive the aggregate number and
kind of shares which, if such Warrant had been exercised or converted
immediately prior to such time, he would have owned upon such exercise or
conversion and been entitled to receive by virtue of such dividend, subdivision,
combination, or reclassification.  Such adjustment shall be made successively
whenever any event listed above shall occur.
   
          (b)  ^[Intentionally omitted.]

          (c) In case the Company shall distribute to all holders of Common
Stock (including any such distribution made to the stockholders of the Company
in connection with a consolidation or merger in which the Company is the
continuing corporation) evidences of its indebtedness, cash (other than any cash
dividend which, together with any cash dividends paid within the 12 months prior
to the record date for such distribution, does not (on a per-share basis) 
exceed 5% of the Current Market Price per share at the record date for such 
distribution) or assets (other than distributions and dividends payable in 
shares of Common Stock), or rights, options, or warrants to subscribe for or 
purchase Common Stock, or securities convertible into or exchangeable for 
shares of Common Stock^, then, in each case, the Exercise Price shall be
adjusted by multiplying the Exercise Price in effect immediately prior to the 
record date for the determination of stockholders entitled to receive such 
distribution by a fraction, the numerator of which shall be the Current Market 
Price per share of Common Stock on such record date, less the fair market value
(as determined in good faith by the board of directors of the Company, whose 
determination shall be conclusive absent manifest error) of the portion of 
the evidences of indebtedness or assets so to be distributed, or of such 
rights, options, or warrants or convertible or exchangeable securities, or 
the amount of such cash, applicable to one share, and the denominator of 
which shall be such Current Market Price per share of Common Stock.  Such 
adjustment shall be made whenever any such distribution is made, and shall 
become effective on the record date for the determination of stockholders 
entitled to receive such distribution.

          (d) ^[Intentionally omitted.]
    

          (e)  For the purpose of any computation under this Section 6, the
Current Market Price per share of Common Stock on any date shall be deemed to be
the average of the daily closing prices for the 30 consecutive trading days
immediately preceding the date in question.  The closing price for each day
shall be the last reported sales price regular way or, in case no such reported
sale takes place on such day, the closing bid price regular way, in either case
on the principal national securities exchange (including, for purposes hereof,
the NASDAQ National Market System) on which the Common Stock is listed or
admitted to trading or, if the Common Stock is not listed or admitted to trading
on any national securities exchange, the highest reported bid price for the
Common Stock as furnished by the National Association of Securities Dealers,
Inc. through NASDAQ or a similar organization if NASDAQ is no longer reporting


                                      - 4 -
<PAGE>


such information.  If on any such date the Common Stock is not listed or
admitted to trading on any national securities exchange and is not quoted by
NASDAQ or any similar organization, the fair  value of a share of Common Stock
on such date, as determined in good faith by the board of directors of the
Company, whose determination shall be conclusive absent manifest error, shall be
used.

          (f)  No adjustment in the Exercise Price shall be required if such
adjustment is less than $.05; PROVIDED,  HOWEVER, that any adjustments which by
reason of this Section 6 are not required to be made shall be carried forward
and taken into account in any subsequent adjustment.  All calculations under
this Section 6 shall be made to the nearest cent or to the nearest
one-thousandth of a share, as the case may be.

          (g)  In any case in which this Section 6 shall require that an
adjustment in the Exercise Price be made effective as of a record date for a
specified event, the Company may elect to defer, until the occurrence of such
event, issuing to the Holder, if the Holder exercised or converted this Warrant
after such record date, the shares of Common Stock, if any, issuable upon such
exercise or conversion over and above the shares of Common Stock, if any,
issuable upon such exercise or conversion on the basis of the Exercise Price in
effect prior to such adjustment; PROVIDED, HOWEVER, that the Company shall
deliver to the Holder a due bill or other appropriate instrument evidencing the
Holder's right to receive such additional shares upon the occurrence of the
event requiring such adjustment.
   
          (h)  Upon each adjustment of the Exercise Price as a result of the
calculations made in Sections ^ 6(c)^ or 6(d) hereof, this Warrant shall
thereafter evidence the right to purchase, at the adjusted Exercise Price, that
number of shares (calculated to the nearest thousandth) obtained by dividing (i)
the product obtained by multiplying the number of shares purchasable upon
exercise of this Warrant prior to adjustment of the number of shares by the
Exercise Price in effect prior to adjustment of the Exercise Price, by (ii) the
Exercise Price in effect after such adjustment of the Exercise Price.
    

          (i)  Whenever there shall be an adjustment as provided in this Section
6, the Company shall promptly cause written notice thereof to be sent by
registered mail, postage prepaid, to the Holder, at its address as it shall
appear in the Warrant Register, which notice shall be accompanied by an
officer's certificate setting forth the number of Warrant Shares purchasable
upon the exercise of this Warrant and the Exercise Price after such adjustment
and setting forth a brief statement of the facts requiring such adjustment and
the computation thereof, which officer's certificate shall be conclusive
evidence of the correctness of any such adjustment absent manifest error.

          (j)  The Company shall not be required to issue fractions of shares of
Common Stock or other capital stock of the Company upon the exercise or
conversion of this Warrant.  If any fraction of a share would be issuable on the
exercise or conversion of this Warrant (or specified portions thereof), the
Company shall purchase such fraction for an amount in cash equal to the same
fraction of the Current Market Price of such share of Common Stock on the date
of exercise or conversion of this Warrant.


                                      - 5 -
<PAGE>


          7. (a)  In case of any consolidation with or merger of the Company
with or into another corporation (other than a merger or consolidation in which
the Company is the surviving or continuing corporation), or in case of any sale,
lease, or conveyance to another corporation of the property and assets of any
nature of the Company as an entirety or substantially as an entirety, such
successor, leasing, or purchasing corporation, as the case may be, shall (i)
execute with the Holder an agreement providing that the Holder shall have the
right thereafter to receive upon exercise or conversion of this Warrant solely
the kind and amount of shares of stock and other securities, property, cash, or
any combination thereof receivable upon such consolidation, merger, sale, lease,
or conveyance by a holder of the number of shares of Common Stock for which this
Warrant might have been exercised or converted immediately prior to such
consolidation, merger, sale, lease, or conveyance, and (ii) make effective
provision in its certificate of incorporation or otherwise, if necessary, to
effect such agreement.  Such agreement shall provide for adjustments which shall
be as nearly equivalent as practicable to the adjustments in Section 6.

          (b)  In case of any reclassification or change of the shares of Common
Stock issuable upon exercise or conversion of this Warrant (other than a change
in par value or from no par value to a specified par value, or as a result of a
subdivision or combination, but including any change in the shares into two or
more classes or series of shares), or in case of any consolidation or merger of
another corporation into the Company in which the Company is the continuing
corporation and in which there is a reclassification or change (including a
change to the right to receive cash or other property) of the shares of Common
Stock (other than a change in par value, or from no par value to a specified par
value, or as a result of a subdivision or combination, but including any change
in the shares into two or more classes or series of shares), the Holder shall
have the right thereafter to receive upon exercise or conversion of this Warrant
solely the kind and amount of shares of stock and other securities, property,
cash, or any combination thereof receivable upon such reclassification, change,
consolidation, or merger by a holder of the number of shares of Common Stock for
which this Warrant might have been exercised or converted immediately prior to
such reclassification, change, consolidation, or merger.  Thereafter,
appropriate provision shall be made for adjustments which shall be as nearly
equivalent as practicable to the adjustments in Section 6.

          (c)  The above provisions of this Section 7 shall similarly apply to
successive reclassifications and changes of shares of Common Stock and to
successive consolidations, mergers, sales, leases, or conveyances.

          8.  In case at any time the Company shall propose

               (a)  to pay any dividend or make any distribution on shares of
     Common Stock in shares of Common Stock or make any other distribution
     (other than regularly scheduled cash dividends which are not in a greater
     amount per share than the most recent such cash dividend) to all holders of
     Common Stock; or

               (b)   to issue any rights, warrants, or other securities to all
     holders of Common Stock entitling them to purchase any additional


                                      - 6 -
<PAGE>


     shares of Common Stock or any other rights, warrants, or other securities;
     or

               (c)   to effect any reclassification or change of outstanding
     shares of Common Stock, or any consolidation, merger, sale, lease, or
     conveyance of property, described in Section 7; or

               (d)   to effect any liquidation, dissolution, or winding-up of
     the Company; or

               (e)   to take any other action which would cause an adjustment to
     the Exercise Price;

then, and in any one or more of such cases, the Company shall give written
notice thereof, by registered mail, postage prepaid, to the Holder at the
Holder's address as it shall appear in the Warrant Register, mailed at least 15
days prior to (i) the date as of which the holders of record of shares of Common
Stock to be entitled to receive any such dividend, distribution, rights,
warrants, or other securities are to be determined, (ii) the date on which any
such reclassification, change of outstanding shares of Common Stock,
consolidation, merger, sale, lease, conveyance of property, liquidation,
dissolution, or winding-up is expected to become effective, and the date as of
which it is expected that holders of record of shares of Common Stock shall be
entitled to exchange their shares for securities or other property, if any,
deliverable upon such reclassification, change of outstanding shares,
consolidation, merger, sale, lease, conveyance of property, liquidation,
dissolution, or winding-up, or (iii) the date of such action which would require
an adjustment to the Exercise Price.

          9.  The issuance of any shares or other securities upon the exercise
or conversion of this Warrant, and the delivery of certificates or other
instruments representing such shares or other securities, shall be made without
charge to the Holder for any tax or other charge in respect of such issuance.
The Company shall not, however, be required to pay any tax which may be payable
in respect of any transfer involved in the issue and delivery of any certificate
in a name other than that of the Holder and the Company shall not be required to
issue or deliver any such certificate unless and until the person or persons
requesting the issue thereof shall have paid to the Company the amount of such
tax or shall have established to the satisfaction of the Company that such tax
has been paid.
   
          10. (a)  If, at any time during the seven-year period commencing upon
^ the effective date of the Company's initial public offering, the Company shall
file a registration statement (other than on Form S-4, Form S-8, or any
successor form) with the Securities and Exchange Commission (the "Commission")
while any Underwriters' Securities (as hereinafter defined) are outstanding, the
Company shall give all the then holders of any Underwriters' Securities (the
"Eligible Holders") at least 30 days prior written notice of the filing of such
registration statement.  If requested by any Eligible Holder in writing within
20 days after receipt of any such notice, the Company shall, at the Company's
sole expense (other than the fees and disbursements of counsel for the Eligible
Holders and the underwriting discounts, if any, payable in respect of the
Underwriters' Securities sold by any Eligible Holder), register or qualify all
    


                                      - 7 -
<PAGE>


or, at each Eligible Holder's option, any portion of the Underwriters'
Securities of any Eligible Holders who shall have made such request,
concurrently with the registration of such other securities, all to the extent
requisite to permit the public offering and sale of the Underwriters' Securities
through the facilities of all appropriate securities exchanges and the
over-the-counter market, and will use its best efforts through its officers,
directors, auditors, and counsel to cause such registration statement to become
effective as promptly as  practicable.  Notwithstanding the foregoing, if the
managing underwriter of any such offering shall advise the Company in writing
that, in its opinion, the distribution of all or a portion of the Underwriters'
Securities requested to be included in the registration concurrently with the
securities being registered by the Company would materially adversely affect the
distribution of such securities by the Company for its own account, then any
Eligible Holder who shall have requested registration of his or its
Underwriters' Securities shall delay the offering and sale of such Underwriters'
Securities (or the portions thereof so designated by such managing underwriter)
for such period, not to exceed 90 days (the "Delay Period"), as the managing
underwriter shall request, provided that no such delay shall be required as to
any Underwriters' Securities if any securities of the Company are included in
such registration statement and eligible for sale during the Delay Period for
the account of any person other than the Company and any Eligible Holder unless
the securities included in such registration statement and eligible for sale
during the Delay Period for such other person shall have been reduced pro rata
to the reduction of the Underwriters' Securities which were requested to be
included and eligible for sale during the Delay Period in such registration.  As
used herein, "Underwriters' Securities" shall mean the Warrants and the Warrant
Shares and the Conversion Shares which, in each case, have not been previously
sold pursuant to a registration statement or Rule 144 promulgated under the Act.
   
          (b)  If, at any time during the four-year period commencing [one year
after the ^ effective date], the Company shall receive a written request, from
Eligible Holders who in the aggregate own (or upon exercise of all Warrants then
outstanding would own) a majority of the total number of shares of Common Stock
then included (or upon such exercise would be included) in the Underwriters'
Securities (the "Majority Holders"), to register the sale of all or part of such
Underwriters' Securities, the Company shall, as promptly as practicable, prepare
and file with the Commission a registration statement sufficient to permit the
public offering and sale of the Underwriters' Securities through the facilities
of all appropriate securities exchanges and the over-the-counter market, and
will use its best efforts through its officers, directors, auditors, and counsel
to cause such registration statement to become effective as promptly as
practicable;  PROVIDED, HOWEVER, that the Company shall only be obligated to
file one such registration statement for which all expenses incurred in
connection with such registration (other than the fees and disbursements of
counsel for the Eligible Holders and underwriting discounts, if any, payable in
respect of the Underwriters' Securities sold by the Eligible Holders) shall be
borne by the Company and one additional such registration statement for which
all such expenses shall  be paid by the Eligible Holders.  Within three business
days after receiving any request contemplated by this Section 10(b), the Company
shall give written notice to all the other Eligible Holders, advising each of
them that the Company is proceeding with such registration and offering to
include therein all or any portion of any such
    

                                      - 8 -
<PAGE>

   
other Eligible Holder's Underwriters' Securities, provided that the Company
receives a written request to do so from such Eligible Holder within 20 days
after receipt by him or it of the Company's notice.
    

   
          (c)  In the event of a registration pursuant to the provisions of this
Section 10, the Company shall use its best efforts to cause the Underwriters'
Securities so registered to be registered or qualified for sale under the
securities or blue sky laws of such jurisdictions as the Holder or such holders
may reasonably request; PROVIDED, HOWEVER, that the Company shall not for any 
such purpose be required to (A) qualify generally to do business as a 
foreign corporation in any jurisdiction wherein it is not so otherwise 
required to be so qualified, (B) subject itself to taxation in any 
jurisdiction wherein it is not so subject or (C) consent to general service 
of process in any such jurisdiction or otherwise take action that would 
subject it to the general jurisdiction of the courts of any jurisdiction to 
which it is not so subject.
    

   
          (d)  The Company shall keep effective any registration or
qualification contemplated by this Section 10 and shall from time to time amend
or supplement each applicable registration statement, preliminary prospectus,
final prospectus, application, document, and communication for such period of
time as shall be required to permit the Eligible Holders to complete the offer
and sale of the Underwriters' Securities covered thereby.  The Company shall in
no event be required to keep any such registration or qualification in effect
for a period in excess of nine months from the date on which the Eligible
Holders are first free to sell such Underwriters' Securities.
    

          (e)  In the event of a registration pursuant to the provisions of this
Section 10, the Company shall furnish to each Eligible Holder such number of
copies of the registration statement and of each amendment and supplement
thereto (in each case, including all exhibits), such  reasonable number of
copies of each prospectus contained in such registration statement and each
supplement or amendment thereto (including each preliminary prospectus), all of
which shall conform to the requirements of the Act and the rules and regulations
thereunder, and such other documents, as any Eligible Holder may reasonably
request to facilitate the disposition of the Underwriters' Securities included
in such registration.

          (f)  In the event of a registration pursuant to the provisions of this
Section 10, the Company shall furnish each Eligible Holder of any Underwriters'
Securities so registered with an opinion of its counsel (reasonably acceptable
to the Eligible Holders) to the effect that (i) the registration statement has
become effective under the Act and no order suspending the effectiveness of the
registration statement, preventing or suspending the use of the registration
statement, any preliminary prospectus, any final prospectus, or any amendment or
supplement thereto has been issued, nor has the Commission or any securities or
blue sky authority of any jurisdiction instituted or threatened to institute any
proceedings with respect to such an order, (ii) the registration statement and
each prospectus forming a part thereof (including each preliminary prospectus),
and any amendment or supplement thereto, complies as to form with the Act and
the rules and regulations thereunder, and (iii) such counsel has no knowledge of
any material


                                      - 9 -
<PAGE>


misstatement or omission in such registration statement or any prospectus, as
amended or supplemented.  Such opinion shall also state the jurisdictions in
which the Underwriters' Securities have been registered or qualified for sale
pursuant to the provisions of Section 10(c).

          (g)  In the event of a registration pursuant to the provision of this
Section 10, the Company shall enter into a cross-indemnity agreement and a
contribution agreement, each in customary form, with each underwriter, if any,
and, if requested, enter into an underwriting agreement containing conventional
representations, warranties, allocation of expenses, and customary closing
conditions, including, but not limited to, opinions of counsel and accountants'
cold comfort letters, with any underwriter who acquires any Underwriters'
Securities.

          (h)  The Company agrees that until all the Underwriters' Securities
have been sold under a registration statement or pursuant to Rule 144 under the
Act, it shall keep current in filing all reports, statements and other materials
required to be filed with the Commission to permit  holders of the Underwriters'
Securities to sell such securities under Rule 144.

   
          11.  (a) Subject to the conditions set forth below, the Company agrees
to indemnify and hold harmless each Eligible Holder, its officers, directors,
partners, employees, agents, and counsel, and each person, if any, who controls
any such person within the meaning of Section 15 of the Act or Section 20(a) of
the Securities Exchange Act of 1934, as amended (the "Exchange Act"), from and
against any and all loss, liability, charge, claim, damage, and expense
whatsoever (which shall include, for all purposes of this Section 11, but not be
limited to, reasonable attorneys' fees and any and all reasonable expense 
whatsoever incurred in investigating, preparing, or defending against any 
litigation, commenced or threatened, or any claim whatsoever, and any and all 
amounts paid in settlement of any claim or litigation), as and when incurred, 
arising out of, based upon, or in connection with (i) any untrue statement or 
alleged untrue statement of a material fact contained (A) in any registration 
statement, preliminary prospectus, or final prospectus (as from time to time 
amended and supplemented), or any amendment or supplement thereto, relating 
to the sale of any of the Underwriters' Securities, or (B) in any application 
or other document or communication (in this Section 11 collectively called an 
"application") executed by or on behalf of the Company or based upon written 
information furnished by or on behalf of the Company filed in any 
jurisdiction in order to register or qualify any of the Underwriters' 
Securities under the securities or blue sky laws thereof or filed with the 
Commission or any securities exchange; or any omission or alleged omission to 
state a material fact required to be stated therein or necessary to make the 
statements therein not misleading, unless such statement or omission was made 
in reliance upon and in conformity with written information furnished to the 
Company with respect to such Eligible
    


                                     - 10 -
<PAGE>


Holder by or on behalf of such person expressly for inclusion in any
registration statement, preliminary prospectus, or final prospectus, or any
amendment or supplement thereto, or in any application, as the case may be, or
(ii) any breach of any representation, warranty, covenant, or agreement of the
Company contained in this Warrant.  The foregoing agreement to indemnify shall
be in addition to any liability the Company may otherwise have, including
liabilities arising under this Warrant.

   
          If any action is brought against any Eligible Holder or any of its
officers, directors, partners, employees, agents, or counsel, or any controlling
persons of such person (an "indemnified party") in respect of which indemnity
may be sought against the Company pursuant to the foregoing paragraph, such
indemnified party or parties shall promptly notify the Company in writing of the
institution of such action (but the failure so to notify shall not relieve the
Company from any liability pursuant to this Section 11(a) and the Company shall
promptly assume the defense of such action, including the employment of counsel
(reasonably satisfactory to such indemnified party or parties) and payment of
expenses.  Such indemnified party or parties shall have the right to employ its
or their own counsel in any such case, but the fees and expenses of such counsel
shall be at the expense of such indemnified party or parties unless the
employment of such counsel shall have been authorized in writing by the Company
in connection with the defense of such action or the Company shall not have
promptly employed counsel reasonably satisfactory to such indemnified party or
parties to have charge of the defense of such action or such indemnified party
or parties shall have reasonably concluded that there may be a conflict of 
interest between the indemnified party or parties and the Company in the 
conduct of the defense of such action, in any of which events such fees and 
expenses shall be borne by the Company and the Company shall not have the 
right to direct the defense of such action on behalf of the indemnified party 
or parties.  Anything in this Section 11 to the contrary notwithstanding, the 
Company shall not be liable for any settlement of any such claim or action 
effected without its written consent, which shall not be unreasonably 
withheld.  The Company shall not, without the prior written consent of each 
indemnified party that is not released as described in this sentence, settle 
or compromise any action, or permit a default or consent to the entry of 
judgment in or otherwise seek to terminate any pending or threatened action, 
in respect of which indemnity may be sought hereunder (whether or not any 
indemnified party is a party thereto), unless such settlement, compromise, 
consent, or termination includes an unconditional release of each indemnified 
party from all liability in respect of such action.  The Company agrees 
promptly to notify the Eligible Holders of the commencement of any litigation 
or proceedings against the Company or any of its officers or directors in 
connection with the sale of any Underwriters' Securities or any preliminary 
prospectus, prospectus, registration statement, or amendment or supplement 
thereto, or any application relating to any sale of any Underwriters' 
Securities.
    

          (b)  The Holder agrees to indemnify and hold harmless the Company,
each director of the Company, each officer of the Company who shall have signed
any registration statement covering Underwriters' Securities held by the Holder,
each other person, if any, who controls the Company within the meaning of
Section 15 of the Act or Section 20(a) of the Exchange Act, and its or their
respective counsel, to the same extent as the foregoing indemnity from the


                                     - 11 -
<PAGE>


Company to the Holder in Section 11(a), but only with respect to statements or
omissions, if any, made in any registration statement, preliminary prospectus,
or final prospectus (as from time to time amended and supplemented), or any
amendment or supplement thereto, or in any application, in reliance upon and in
conformity with written information furnished to the Company with respect to the
Holder by or on behalf of the Holder expressly for inclusion in any such
registration statement, preliminary prospectus, or final prospectus, or any
amendment or supplement thereto, or in any application, as the case may be.  If
any action shall be brought against the Company or any other person so
indemnified based on any such registration statement, preliminary prospectus, or
final prospectus, or any amendment or supplement thereto, or in any application,
and in respect of which indemnity may be sought against the Holder pursuant to
this Section 11(b), the Holder shall have the rights and duties given to the
Company, and the Company and each other person so indemnified shall have the
rights and duties given to the indemnified parties, by the provisions of Section
11(a).

          (c)  To provide for just and equitable contribution, if (i) an
indemnified party makes a claim for indemnification pursuant to Section 11(a) or
11(b) (subject to the limitations thereof) but it is found in a final judicial
determination, not subject to further appeal, that such indemnification may not
be enforced in such case, even though this Agreement expressly provides for
indemnification in such case, or (ii) any indemnified or indemnifying party
seeks contribution under the Act, the Exchange Act or otherwise, then the
Company (including for this purpose any contribution made by or on behalf of any
director of the Company, any  officer of the Company who signed any such
registration statement, any controlling person of the Company, and its or their
respective counsel), as one entity, and the Eligible Holders of the
Underwriters' Securities included in such registration in the aggregate
(including for this purpose any contribution by or on behalf of an indemnified
party), as a second entity, shall contribute to the losses, liabilities, claims,
damages, and expenses whatsoever to which any of them may be subject, on the
basis of relevant equitable considerations such as the relative fault of the
Company and such Eligible Holders in connection with the facts which resulted in
such losses, liabilities, claims, damages, and expenses.  The relative fault, in
the case of an untrue statement, alleged untrue statement, omission, or alleged
omission, shall be determined by, among other things, whether such statement,
alleged statement, omission, or alleged omission relates to information supplied
by the Company or by such Eligible Holders, and the parties' relative intent,
knowledge, access to information, and opportunity to correct or prevent such
statement, alleged statement, omission, or alleged omission.  The Company and
the Holder agree that it would be unjust and inequitable if the respective
obligations of the Company and the Eligible Holders for contribution were
determined by pro rata or per capita allocation of the aggregate losses,
liabilities, claims, damages, and expenses (even if the Holder and the other
indemnified parties were treated as one entity for such purpose) or by any other
method of allocation that does not reflect the equitable considerations referred
to in this Section 11(c).  In no case shall any Eligible Holder be responsible
for a portion of the contribution obligation imposed on all Eligible Holders in
excess of its pro rata share based on the number of shares of Common Stock owned
(or which would be owned upon exercise of all Underwriters' Securities) by it
and included in such registration as compared to the number of shares of Common
Stock owned (or which would be owned


                                     - 12 -
<PAGE>


upon exercise of all Underwriters' Securities) by all Eligible Holders and
included in such registration.  No person guilty of a fraudulent
misrepresentation (within the meaning of Section 11(f) of the Act) shall be
entitled to contribution from any person who is not guilty of such fraudulent
misrepresentation.  For purposes of this Section 11(c), each person, if any, who
controls any Eligible Holder within the meaning of Section 15 of the Act or
Section 20(a) of the Exchange Act and each officer, director, partner, employee,
agent, and counsel of each such Eligible Holder or control person shall have the
same rights to contribution as such Eligible Holder or control person and each
person, if any, who controls the Company within the meaning of Section 15 of the
Act or Section 20(a) of the Exchange Act, each officer of the  Company who shall
have signed any such registration statement, each director of the Company, and
its or their respective counsel shall have the same rights to contribution as
the Company, subject in each case to the provisions of this Section 11(c).
Anything in this Section 11(c) to the contrary notwithstanding, no party shall
be liable for contribution with respect to the settlement of any claim or action
effected without its written consent.  This Section 11(c) is intended to
supersede any right to contribution under the Act, the Exchange Act or
otherwise.

   
          12.  (a)  At any time after two (2) years and sixty (60) days after
the closing date of the Offering, on not less than thirty (30) days notice, 
this Warrant may be redeemed, at the option of the Company, at a redemption 
price of $0.05 per underlying share of Common Stock, provided the market price 
of the Common Stock receivable upon exercise of such Warrant shall exceed 250% 
of the price per share of Common Stock in the Offering for a period of 60 
days commencing two (2) years after the closing date of the Offering (the 
"Target Price"), subject to adjustment as set forth in Section 12(e), below.  
Market price for the purpose of this Section 12 shall mean the last reported 
sale price on the primary exchange on which the Common Stock is traded, if 
the Common Stock is traded on a national securities exchange or the Nasdaq 
Market System.
    
          (b)  In the event the conditions set forth in Section 12(a) are met,
and the Company shall desire to exercise its right so to redeem the Warrants, it
shall mail a notice of redemption to each of the Holders of the Warrants to be
redeemed, first class, postage prepaid, not later than the thirtieth day before
the date fixed for redemption, at their last address as shall appear on the
records of the Warrants.  Any notice mailed in the manner provided herein shall
be conclusively presumed to have been duly given whether or not the Holder
receives such notice.

          (c)  The notice of redemption shall specify the (i) the redemption
price, (ii) the date fixed for redemption, (iii) the place where the Warrants
shall be delivered and the redemption price paid, and (iv) that the right to
exercise the Warrant shall terminate at 5:00 P.M. (New York time) on the
business day immediately preceding the date fixed for redemption.  The date
fixed for the redemption of the Warrants shall be the Redemption Date.  No
failure to mail such notice nor any defect therein or in the mailing thereof
shall affect the validity of the proceedings for such redemption except as to a
Holder (a) to whom notice was not mailed or (b) whose notice was defective.

          (d)  Any right to exercise a Warrant shall terminate at 5:00 P.M. (New
York time) on the business day immediately preceding the Redemption Date.  On
and after the Redemption Date, Holders of the Warrants shall have no further
rights except to receive, upon surrender of the Warrant, the Redemption Price.


                                     - 13 -
<PAGE>


          (e)  If the shares of the Company's Common Stock are subdivided or
combined into a greater or smaller number of shares of Common Stock, the Target
Price shall be proportionally adjusted by the ratio which the total number of
shares of Common Stock outstanding immediately prior to such event bears to the
total number of shares of Common Stock to be outstanding immediately after such
event.

          13.  Unless registered pursuant to the provisions of Section 10
hereof, the Warrant Shares or Conversion Shares issued upon exercise or
conversion of the Warrants shall be subject to a stop transfer order and the
certificate or certificates evidencing such Warrant Shares shall bear the
following legend:

          "THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
     REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE
     "SECURITIES ACT"), OR ANY STATE SECURITIES LAWS AND, UNLESS SO
     REGISTERED, MAY NOT BE OFFERED OR SOLD EXCEPT PURSUANT TO AN EXEMPTION
     FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION
     REQUIREMENTS OF THE SECURITIES ACT AND APPLICABLE STATE SECURITIES
     LAWS."

          14.  Upon receipt of evidence satisfactory to the Company of the loss,
theft, destruction, or mutilation of any Warrant (and upon surrender of any
Warrant if mutilated), and upon reimbursement of the Company's reasonable
incidental expenses, the Company shall execute and deliver to the Holder thereof
a new Warrant of like date, tenor, and denomination.

          15.  The Holder of any Warrant shall not have, solely on account of
such status, any rights of a stockholder of the Company, either at law or in
equity, or to any notice of meetings of stockholders or of any other proceedings
of the Company, except as provided in this Warrant.

          16.  This Warrant shall be construed in accordance with the laws of
the State of New York applicable to contracts made and performed within such
State, without regard to principles of conflicts of law.


Dated:           , 199_
                              ELECTRONIC HAIR STYLING, INC.


                              By:  _______________________________


[Seal]


______________________________
Secretary


                                     - 14 -
<PAGE>


                               FORM OF ASSIGNMENT


(To be executed by the registered holder if such holder desires to transfer the
attached Warrant.)

          FOR VALUE RECEIVED, ______________________________ hereby sells,
assigns, and transfers unto __________________ a Warrant to purchase __________
shares of Common Stock, par value $.01 per share, of Electronic Hair Styling,
Inc. (the "Company"), together with all right, title, and interest therein, and
does hereby irrevocably constitute and appoint ____________________ attorney to
transfer such Warrant on the books of the Company, with full power of
substitution.

Dated: ______________________


                    Signature ___________________________




                                     NOTICE


     The signature on the foregoing Assignment must correspond to the name as
written upon the face of this Warrant in every particular, without alteration or
enlargement or any change whatsoever.


                                     - 15 -
<PAGE>


To:  Electronic Hair Styling, Inc.
     One Lovell Avenue
     Mill Valley, CA  94941

                              ELECTION TO EXERCISE


     The undersigned hereby exercises his or its rights to purchase _______
Warrant Shares covered by the within Warrant and tenders payment herewith in the
amount of $_________ in accordance with the terms thereof, and requests that
certificates for such securities be issued in the name of, and delivered to:

-------------------------------------------------------------------------------
-------------------------------------------------------------------------------
-------------------------------------------------------------------------------

                    (Print Name, Address and Social Security
                          or Tax Identification Number)

and, if such number of Warrant Shares shall not be all the Warrant Shares
covered by the within Warrant, that a new Warrant for the balance of the Warrant
Shares covered by the within Warrant be registered in the name of, and delivered
to, the undersigned at the address stated below.


Dated: ______________________    Name__________________________
                                          (Print)

Address:_______________________________________________________



                          ___________________________
                                 (Signature)


                                     - 16 -
<PAGE>


To:  Electronic Hair Styling, Inc.
     One Lovell Avenue
     Mill Valley, CA  94941



                             CASHLESS EXERCISE FORM
            (To be executed upon conversion of the attached Warrant)


     The undersigned hereby irrevocably elects to surrender its Warrant for the
number of shares of Common Stock as shall be issuable pursuant to the cashless
exercise provisions of the within Warrant, in respect of _____ shares of Common
Stock underlying the within Warrant, and requests that certificates for such
securities be issued in the name of and delivered to:

-------------------------------------------------------------------------------
-------------------------------------------------------------------------------
-------------------------------------------------------------------------------

               (Print Name, Address and Social Security
                    or Tax Identification Number)

and, if such number of shares shall not be all the shares exchangeable or
purchasable under the within Warrant, that a new Warrant for the balance of the
Warrant Shares covered by the within Warrant be registered in the name of, and
delivered to, the undersigned at the addressed stated below.

Dated: _________________________        Name _____________________________
                                                 (Print)

Address: _____________________________________________________________

                                    __________________________________
                                             (Signature)



                                     - 17 -

<PAGE>

                           WARRANT FOR _______ SHARES
                                       OF
                                  COMMON STOCK
                                       OF
                          ELECTRONIC HAIR STYLING, INC.

THIS WARRANT is issued as of November 6, 1995, by ELECTRONIC HAIR STYLING, INC.,
a Washington corporation, located at One Lovell Avenue, Mill Valley, CA 94941
(the "Company"), to [INVESTOR] (the "Investor"), whose address is [ADDRESS],
pursuant to that certain Investment Agreement between the Company and Investor
dated as of November 1, 1995 ("Investment Agreement").

     NOW, THEREFORE, for consideration received:

          1.   WARRANTS. The Company hereby certifies that Investor is entitled
to purchase [# SHARES] shares of Company's $.01 par value Common Stock (the
"Common Stock"), on the terms and conditions set forth below, for a price of
$2.00 per share. The term "Warrants herein means Investor's right hereunder to
purchase shares of Common Stock.

          2.   TERM OF WARRANTS. The Warrants may be exercised at any time or
from time to time commencing six months after the date hereof and, unless
exercised, will expire at the close of business on November 30, 1998 (the
"Effective Period").

          3.   NONTRANSFERABILITY OF WARRANTS.

     THE WARRANTS REPRESENTED HEREBY HAVE BEEN ACQUIRED FOR INVESTMENT AND
     NEITHER THE WARRANTS NOR THE UNDERLYING SHARES HAVE BEEN REGISTERED UNDER
     THE SECURITIES ACT OF 1933 AS AMENDED, AND THEY MAY NOT BE SOLD OR
     TRANSFERRED IN THE ABSENCE OF SUCH REGISTRATION OR AN EXEMPTION THEREFROM
     UNDER SAID ACT.

          4.   METHOD OF EXERCISING WARRANT. The Warrants may be exercised by
giving written notice to the Company any time during the Effective Period at its
office at One Lovell Avenue, Mill Valley, California 94941, Attention:
Secretary. Such notice shall state the number of Warrants being exercised, be
signed by the Investor, and be accompanied by payment is full of the exercise
price (in cash or by certified check). The Company shall issue a certificate or
certificates representing such shares in Investor's name or such other name as
Investor directs, and deliver such certificate(s) as soon as practicable after
the notice and payment is received. The shares represented by such
certificate(s) shall be deemed fully paid and nonassessable. The Investor shall
not any of the rights of a stockholder of the Company with respect to the shares
underlying the Warrants until certificates for such shares shall have been
issued to him.

          5.   LIMITATION ON EXERCISE. Notwithstanding Paragraph 4, if a current
registration statement is not in effect with the Securities and Exchange
Commission for the shares underlying the Warrants and/or qualification with or
approval from applicable state securities agencies has not been obtained with
respect to such shares, the Warrants may not be exercised unless an exemption
from registration or qualification for the transaction is available in the
opinion of counsel for the Company. The Company has agreed to register the
shares underlying the Warrants under certain circumstances, as set forth in the
Investment Agreement.

          6.   STOCK SPLITS, MERGERS, ETC. (a) In case of any stock split,
reverse split or stock dividend or similar transaction which increases or
decreases the number of outstanding

<PAGE>

shares of the Common Stock, appropriate adjustment will be made by the Board of
Directors to the number of shares which may be purchased hereunder, using the
same factor as was applied to the outstanding shares of Common Stock.
          (b) In the case of a merger of the Company with a subsidiary, parent
or other affiliated company, wherein such other company will be the surviving
corporation, the Company shall require, as part of the merger, that the
surviving corporation assume the Company's obligations under this agreement,
except that in such event, on the exercise of the Warrants, the stock issued
would be stock of the surviving corporation, and the number of shares to be
issued would be adjusted by the same factor or ratio that was applied to each
share of Common Stock in the merger.

          The price paid per share to exercise a warrant after a stock split or
exchange would be determined as follows:     W x $2.00
                                             ---------
                                                N
(where W equals the total number of shares subject to this Warrant and N equals
the total number of shares which could be purchased pursuant to this Warrant
after the split or merger.) For example, if Investor has Warrants to purchase
1,000 shares at $2.00 per share, and the Common Stock has been split or
exchanged using a factor of .65, then after the split or merger Investor would
be entitled to purchase 650 shares, and the price per share would be $3,077. The
total price for exercising all the Warrants would be same--$2,000.
          (c) In the case of a merger or similar transaction with an
unaffiliated company which results in a replacement of the Company's Common
Stock with stock of another corporation, the Company shall use its best efforts
to replace the Warrants with comparable warrants to purchase the stock of such
other corporation.

          7.   GENERAL. The Company, or its successor, shall at all times during
the Effective Period reserve and keep available such number of shares of the
Common Stock as will be sufficient to satisfy the requirements of this Warrant,
shall pay all original issue taxes with respect to the issuance of shares
pursuant hereto and all other fees and expenses necessarily incurred by the
Company in connection therewith, and shall, from time to time, use its best
efforts to comply with all laws and regulations which, in the opinion of counsel
for the Company, shall be applicable thereto.

          8.   NOTICES. Any notice relating to this Warrant shall be in writing
and delivered in person or by first class mail, postage prepaid, to the party at
the address of the party set forth in on the first page hereof. A notice shall
be deemed to have been given on the date it is received. Anyone to whom a notice
may be given under this agreement may designate a new address by notice to that
effect.

          9.   ENFORCEABILITY: GOVERNING LAW. This Warrant shall be finding upon
the Company its successors and assigns, and shall be governed by the laws of the
State of Washington.

     IN WITNESS WHEREOF, the Company has caused this Warrant to be executed by a
duly authorized officer of the Company as of the day and year first above
written.


                                        ELECTRONIC HAIR STYLING, INC., a
                                        Washington corporation


                                        By:
                                           ----------------------------------
                                             Don Hoff, Chairman


                                        2

<PAGE>


7.  REGISTRATION RIGHTS.  The Investor and other investors purchasing Common 
Stock of the Company concurrently herewith pursuant to a similar Stock 
Purchase Agreement.

("Registerable Securities"), will be entitled to the following rights to have
their shares registered under the Securities Act of 1933.

         (a)  Following the Company's Initial Public Offering (IPO) the
    Investor will be entitled to request one registration, but the Company's
    obligation to honor this request shall be subject to the following
    restrictions:

              (i)  the request must be made by holders of at least 50% of the
         Registerable Securities that have not been theretofore registered; and

              (ii) the Registerable Securities to be registered must be at
         least 5% of the outstanding shares of the Company.

              The Company will have no obligation to register the shares of the
    Investor after two years following the purchase of shares by the Investor
    provided that the Company complies with the reporting requirements of
    Section  13 of the Securities Exchange Act of 1934 or makes publicly
    available such information as may be necessary, in order to enable the
    Investor to sell his shares under Rule 144.  In the event that the Company
    fails to comply with Section 13 or fails to make available such information
    that will allow Investor to sell its shares under Rule 144 after two years
    following their purchase, holders of at least 50% of the Registerable
    Security desiring to sell at least 5% of the outstanding shares of the
    Company will be entitled to one registration, on demand during a period of
    three years after two years following their purchase, subject to conditions
    described in paragraph (b) and approval of the Board of Directors.

         (b)  After twelve months and prior to two years following the purchase
    and delivery of Shares, if the Company initiates a registration for the
    public sale of its own securities or securities owned by other shareholders,
    the Investor may have its Registerable Securities included ("piggybacked") 
    in the Company registration, subject to approval of the Board of Directors,
    provided that the Company may at its option require all Registerable 
    Securities so requested to be registered to be sold in a firm underwriting 
    Registerable Securities.

              Investor will be entitled to have this securities registered in a
    Company registration after two years following their purchase if the
    Company fails to comply with the reporting requirements of Section 13 of
    the Exchange Act or does not make publicly such information as would allow
    the Investor to sell its shares under Rule 144, if at least 50% of the
    holders of Registerable Securities requested registration of the equivalent
    of at least 5% of the outstanding shares of the Company.

         (c)  Expenses of registration (excluding underwriters' discount and
    commissions and any legal or accounting fees separately incurred by selling
    stockholders) will be borne by the Company.

                                       3

<PAGE>


    7.   REGISTRATION RIGHTS.  After the Company's Initial Public Offering
(IPO) the Investor will be entitled to the following rights to have their shares
registered under the Securities Act of 1933.

         (a)  The Investor will be entitled to request one registration, but
    the Company's obligation to honor this request shall be subject to the
    following restrictions:

              (i)  the request must be made by holders of at least 50% of the
         Registerable Securities that have not been theretofore registered; and

              (ii) the Registerable Securities to be registered must be at
         least 5% of the outstanding shares of the Company.

              The Company will have no obligation to register the shares of the
    Investor after two years following the purchase of shares by the Investor
    provided that the Company complies with the reporting requirements of
    Section  13 of the Securities Exchange Act of 1934 or makes publicly
    available such information as may be necessary, in order to enable the
    Investor to sell his shares under Rule 144.  In the event that the Company
    fails to comply with Section 13 or fails to make available such information
    that will allow Investor to sell his or her shares under Rule 144 after two 
    years following their purchase, holders of at least 50% of the Registerable
    Security desiring to sell at least 5% of the outstanding shares of the
    Company will be entitled to one registration, on demand during a period of
    three years after two years following their purchase, subject to conditions
    described in paragraph (b) and approval of the Board of Directors.

         (b)  After twelve months and prior to two years following the purchase
    and delivery of Shares, if the Company initiates a registration for the
    public sale of its own securities or securities owned by other
    shareholders, the Investor may have his or her Registerable 
    Securities included ("piggybacked") in the Company registration, subject to 
    approval of the Board of Directors, and the Underwriter of the Company's 
    securities, provided that the Company may at its option require all 
    Registerable Securities so requested to be registered to be sold in a firm 
    underwriting.

              Investor will be entitled to have the securities registered in a
    Company registration after two years following their purchase if the
    Company fails to comply with the reporting requirements of Section 13 of
    the Exchange Act or does not make publicly such information as would allow
    the Investor to sell his or her shares under Rule 144, if at least 50% of
    the holders of Registerable Securities requested registration of the
    equivalent of at least 5% of the outstanding shares of the Company.

         (c)  Expenses of registration (excluding underwriters' discount and
    commissions and any legal or accounting fees separately incurred by selling
    stockholders) will be borne by the Company.

                                       4


<PAGE>

6.   REGISTRATION RIGHTS.     The Subscriber will be entitled to have his/her
shares registered under the Securities Act of 1933, on the terms and conditions
described below. The term "Registerable Securities" shall be those shares of
Common Stock of the Company acquired pursuant to a Subscription Agreement or
Stock Purchase Agreement dated prior to or concurrently herewith containing
similar piggy back and demand registration rights (or acquired from a transferee
who held such rights), which shares remain unregistered at a particular time or
from time to time.

               I. PIGGY BACK REGISTRATION RIGHTS.

                    (a)  For two years following the purchase and delivery of
Shares, if the Company initiates a registration for the public sale of its own
securities or securities owned by other shareholders. Subscriber shall be
entitled to have the Shares included ("piggybacked") in the Company registration
statement; provided, however, that if the registration is for a public offering
involving an underwriting, the Company may at its option require Subscriber to
participate in such underwriting. In such event that portion of Subscriber's
shares that are included in the underwriting (determined pursuant to subsection
(d) below) will be included in the registration statement. Subscriber's
registration rights under this Section 4(I) are conditioned on Subscriber
participating in the underwriting to the extent requested and entering into an
underwriting agreement with the selected underwriter(s).

                    (b)  If the registration involves an underwriting, Company
will use its best efforts (but shall not be absolutely obligated) to include in
the registration statement all of the Registerable Securities, including those
that are in excess of the underwriter's marketing limitation and will not be
sold in the underwriting. If the registration statement includes any Shares
which will not be sold in the underwriting, Subscriber agrees to execute an
agreement wherein Subscriber will withhold from sale for a specified period
(including sale under Rule 144) some or all of the Shares, as requested by the
Company so long as all holders of more than 5% of the Company's common stock and
the officers and directors of the Company enter into similar agreements.

                    (c)  If less than all Registerable Securities can be
included in the underwriting (or included in the registration statement), the
number to be included in the underwriting and/or the statement, as the case may
be, shall be, after including all of the shares that the Company proposes to
sell, allocated among all shareholders of the Company who have the right to
participate in a piggy-back registration, pro rata, in proportion to their
ownership of shares of Registerable Securities with piggy-back registration
rights. (In the event any owner requests inclusion of less than all his/her pro
rata allotment or later withdraws from participation, the excess will be
allocated pro rata among those desiring to include more than their allotment.

                    (d)  The Company will provide Subscriber with written notice
of any proposed registration, whether the registration involves an underwriting
and what number of

                                       5

<PAGE>

Registerable Securities can be included in the underwriting. To have Shares
included in the registration, Subscriber must notify the Company in writing,
given within 15 days after notice from the Company, of the number of the Shares
to be included. Expenses of registration (excluding underwriters' discount and
commissions and any legal or accounting fees separately incurred by selling
stockholders) will be borne by the Company.

                    (e)  Subscriber's rights under this Section 6(I) shall
continue with respect to any of the Shares which remain unregistered; but
Subscriber's right to have the Shares registered under this Section 6(I) shall
not arise in connection with a registration by the Company covering only
securities reserved for an employee stock option plan or relating solely to a
Rule 145 transaction.

               II.  DEMAND REGISTRATION

                    (a) After six months after the first public offering of the
Company's securities, Subscriber will be entitled to request one registration of
the Shares in a Company registration, provided that the holders of 30% or more
of the Registerable Securities request registration of the Registerable
Securities having an aggregate market value on the date of request of not less
than $500,000. "Aggregate market value" shall mean the market price per share of
the Company's common stock on the principal trading market for the Common Stock
on such date (which, if listed on a stock exchange shall be the last sale price
for the stock on such date, and if traded on NASDAQ, shall mean the average
between the last bid and asked price for the stock on such date) multiplied by
the number of shares for which registration is requested.

                    (b)  Within fifteen days after receipt of a request for
registration, the Company will provide written notice of the request to all
holders of Registerable Securities. To participate in the registration,
Subscriber must so request the Company in writing, given within 15 days after
notice from the Company, and specify the number of the Shares to be registered
and the intended method of disposition. To the extent Shareholder elects not to
participate, his/her demand registration rights with respect to those shares
will terminate.

                    (c)  The Company will have no obligation to register the
Shares after two years following the purchase and delivery of Shares so long as
the Company complies with the reporting requirements of Section 13 of the
Exchange Act or makes public such information as would allow Subscriber to sell
the Shares under Rule 144. If the Company fails to comply with such requirements
or to make public such information, Subscriber will have the right to demand
registration on the terms set forth in subsections (a)-(c) above for a period of
three years after the end of such two year period.

                    (d)  Expenses of registration (excluding underwriters'
discount and commissions and any legal or accounting fees separately incurred by
selling stockholders) will be borne by the Company.

               III. REGISTRATION PROCEDURES

                    (a) For each registration required to be made by the Company
hereunder, the Company at its expense and as expeditiously as practicable shall
prepare and file a registration statement, use its best efforts to cause such
statement to become effective and keep such statement effective for 120 days or
until the distribution of securities described in the statement is completed,
whichever occurs first. The Company also shall use its best efforts to register
or qualify such securities under the securities or blue sky laws of such
jurisdictions as would enable the holders of the securities to effect their
disposition, and to have such securities listed on the same securities exchange
or quotation system on which other securities of the Company are then listed.

                                       6

<PAGE>

                    (b)  In connection with any registration which includes the
Shares, Subscriber agrees (i) to furnish customary information as may be
requested for the registration statement regarding the Shares, the ownership
thereof and the proposed plan of distribution; (ii) to enter a market stand-off
agreement, if requested, as described in Section 6(I)(b) above; and (iii) not to
sell the Shares under the provisions of this Section 4 without a declaration of
the effectiveness of the registration statement by the SEC.



                                       7


<PAGE>

                                                               Exhibit 5.1


                                 (212) 856-7000


                                 (212) 339-9150




   
                                  May   , 1996
    


Electronic Hair Styling, Inc.
One Lovell Avenue
Mill Valley, CA 94941


          Re:  Initial Public Offering of Common Stock
               ---------------------------------------

Ladies and Gentlemen:

          We have acted as special counsel to Electronic Hair Styling, Inc., a
Delaware corporation (the "Company"), in connection with the preparation and
filing with the Securities and Exchange Commission (the "Commission") under the
Securities Act of 1933, as amended (the "Securities Act"), of a Registration
Statement on Form S-1 (File No. 333-2722) (the "Registration Statement"), and
the Prospectus forming a part thereof (the "Prospectus"), providing for the
Company's registration of 2,600,000 shares of Common Stock, par value $.01 per
share, of the Company (the "Common Stock")(2,990,000 shares if the underwriters'
over allotment option is exercised in full).  Capitalized terms used but not
defined herein shall have the respective meanings given or ascribed thereto in
the Registration Statement.  You have requested that we furnish our opinion as
to matters hereinafter set forth.

          For purposes of this letter, we have examined originals or copies of
     the following:

          (a)  Registration Statement, as filed with the Commission on March 22,
     1996, and as amended on May 1, 1996;


<PAGE>

                                                                         2
   
                                                               May   ,1996
    

          (b)  Amendment No. 2 to the Registration Statement, as  filed today
     with the Commission (the "Amendment");

          (c)  Restated Certificate of Incorporation of the Company, as filed as
     an exhibit to the Registration Statement;

          (d)  By-Laws of the Company, as filed as an exhibit to the
     Registration Statement;

          (e)  Proposed Form of Stock Certificate representing shares of Common
     Stock as filed as an exhibit to the Amendment;

          (f)  Proposed form of the Underwriting Agreement, as filed as an
     exhibit to the Registration Statement (the "Underwriting Agreement"); and

          (g)  Minutes books of the Company, as certified by the Company.

          In rendering the opinion herein expressed we have assumed the
genuineness of all signatures, the authenticity of all documents, instruments
and certificates submitted to us as originals, the conformity with the original
documents, instruments and certificates of all documents, instruments and
certificates submitted to us as copies and the legal capacity to sign of all
individuals executing documents.   We have assumed the completeness of the
corporate records provided to us by the Company.  We have relied upon
representations of the Company as to certain factual matters relevant hereto.

          We are not admitted to the practice of law in any jurisdiction but the
State of New York, and we do not express any opinion as to the laws of other
states or jurisdictions other than the laws of the State of New York, the
federal law of the United States and the General Corporation Law of the State of
Delaware.  No opinion is expressed as to the effect that the law of any other
jurisdiction may have upon the subject matter of the opinions expressed herein
under conflicts of law principles, rules and regulations or otherwise.

     Based upon and subject to the foregoing examination, we are of the opinion
that the Common Stock to be sold by the Company pursuant to the Registration
Statement have been duly and validly authorized and, when issued and delivered
in accordance with the Underwriting Agreement, will be validly issued, fully
paid and nonassessable.


<PAGE>

                                                                         3

   

                                                               May   ,1996
    

     We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the use of our name under the caption "Legal
Matters" in the Prospectus.  In giving such consent, we do not admit that we
come within the category of persons whose consent is required by Section 7 of
the Act or the rules or regulations of the Commission thereunder.





                                             Very truly yours,



<PAGE>

                                                                Exhibit 7.1


   

    
 

   
                                  May   , 1996
    

Electronic Hair Styling, Inc.
One Lovell Avenue
Mill Valley, CA 94941

          Re:  Liquidation Preference of the Series A and
               Series B Preferred Stock of Electronic Hair Styling, Inc.
               ---------------------------------------------------------

Ladies and Gentlemen:

          We have acted as special counsel to Electronic Hair Styling, Inc. a
Delaware corporation (the "Company"), in connection with the preparation and
filing with the Securities and Exchange Commission (the "Commission") under the
Securities Act of 1933, as amended (the "Securities Act"), of a Registration
Statement on Form S-1 (File No. 333-2722) (the "Registration Statement"),
providing for the Company's registration of 2,600,000 shares of Common Stock,
par value $.01 per share, of the Company (the "Common Stock").

          You have requested our opinion whether there exists any restriction
upon the surplus of the Company available for the payment of dividends on the
capital stock of the Company by reason of the fact that the liquidation
preference of the Series A Preferred Stock, par value $.01 per share ("Series
A"), and Series B Preferred Stock, par value $ .01 per share ("Series B," and
collectively with Series A, the "Preferred Stock") exceeds the par value of such
stock, and whether any remedy would be available to holders of the Preferred
Stock before or after payment of any such dividend which would reduce or reduces
the surplus of the Company to an amount less than the amount of such excess.



<PAGE>

                                                                            2

   

Electronic Hair Styling, Inc.                                     May   , 1996

    

          For the purpose of rendering our opinions as expressed herein, we have
examined and have relied upon:

          (a)  the Restated Certificate of Incorporation of EHS Merger Corp.
               (now known as Electronic Hair Styling, Inc.) as filed as an
               exhibit to the Registration Statement (the "Certificate"); and

          (b)  the By-Laws of the Company, as filed as an exhibit to the
               Registration Statement (the "By-Laws").

          With respect to the foregoing documents, we have assumed the
authenticity of all documents submitted to us as originals, the conformity to
authentic originals of all documents submitted to us as copies or forms, the
genuineness of all signatures, the legal capacity of natural persons, and that
the foregoing documents, in the forms furnished to us for our review, have not
been and will not be altered or amended in any respect material to our opinions
as expressed herein.  In addition, we have assumed for purposes of our opinions
as expressed herein that the Certificate and the By-Laws constitute the
certificate of incorporation and the by-laws, respectively, of the Company as
presently in effect.  We have not reviewed any other documents of or applicable
to the Company for purposes hereof, and we assume there exists no provision of
any such other document that bears upon or is inconsistent with our opinions as
expressed herein.  We have made no independent factual investigation of our own
for purposes hereof, but rather have relied solely upon the foregoing documents,
the statement and information set forth therein, and the additional facts
recited or assumed herein, all of which we assume to be true, complete and
accurate in all material respects.

          In summary, Part Six, Section 4 of the Certificate provides that, in
the event of any liquidation, dissolution or winding up of the Company, whether
voluntary or involuntary, the Series A and the Series B shall rank PARI PASSU,
and the holders of shares of the Preferred Stock shall be entitled to receive,
out of the assets of the Company available for distribution to stockholders,
cash in an amount for each share of Preferred Stock held by them equal to the
Liquidation Preference of such share (defined in Part Six, Section 2 of the
Certificate as $10.00 per share, as adjusted to reflect increases or decreases
in the number of outstanding Series A, for holders of Series A (the "Series A
Liquidation Preference"), and as $6.55 per share, as adjusted to reflect
increases or decreases in the number of outstanding Series B, for holders of
Series B (the "Series B Liquidation Preference")), plus, in the case of the
Series B, all accrued and unpaid dividends thereon before any payment shall be
made or any assets distributed to the holders of any other class or series of
capital stock of the Company.




<PAGE>

                                                                           3
   
Electronic Hair Styling, Inc.                                     May   , 1996
    

          In this respect, you have requested our opinion under the General
Corporation Law of the State of Delaware (the "DGCL"): (1) whether, as a matter
of law, prior to a liquidation, dissolution or winding up of the Company, there
will be any restriction upon the surplus of the Company available for the
payment of dividends on the capital stock of the Company solely by reason of the
fact that the Series A Liquidation Preference and the Series B Liquidation
Preference exceed the par value of the Series A and the Series B, respectively;
and (2) whether, as a matter of law, any remedy would be available to holders of
the Preferred Stock, either before or after payment of any dividend, prior to a
liquidation, dissolution or winding up of the Company, solely by reason of the
fact that payment of such dividend would reduce or reduces the surplus of the
Company to an amount less than the difference between the Series A Liquidation
Preference and the Series B Liquidation Preference and the par value of the
Series A and the Series B, respectively.

          Section 170 of the DGCL authorizes a Delaware corporation to pay
dividends out of its surplus.  Surplus is defined by Section 154 of the DGCL as
the amount by which the net assets of a corporation exceed its capital.  Both
net assets, as defined in Section 154, and capital, as defined in and determined
in accordance with Sections 154 and 244 of the DGCL, are determined without
reference to the amount of any liquidation preference of any class of the
corporation's stock.  Accordingly, the authorization in Section 170 of the DGCL
for payment of dividends out of surplus is not in any way limited or restricted
solely by reason of the fact that a series or class of stock of a corporation,
such as the Preferred Stock, has a liquidation preference in excess of the par
value of such stock.

          We are aware of no controlling decision of any court of the State of
Delaware that addresses the question presented for our consideration, but we
believe that such courts would adopt the reasoning set forth herein should the
question be litigated.  We note in addition that our opinion as expressed herein
is supported by the discussion of the Court in BAILEY V. TUBIZE RAYON
CORPORATION, 56 F. Supp. 418, 423 (D. Del. 1944) (applying Delaware law).

          Based upon and subject to the foregoing, and subject to the
limitations stated hereinbelow, it is our opinion that, solely as a matter of
law, under the DGCL as in effect on the date hereof:

          (1)  prior to a liquidation, dissolution or winding up of the Company,
               there will be no restriction upon the surplus of the Company
               available for the payment of the dividends on the capital stock
               of the Company solely be reason of the fact that the Series A
               Liquidation Preference and the Series

<PAGE>

                                                                          4
   

Electronic Hair Styling, Inc.                                     May   , 1996

    

               B Liquidation Preference exceed the par value of the Series A and
               the Series B, respectively; and

          (2)  no remedy would be available to holders of the Preferred Stock
               either before or after payment of any dividend, prior to a
               liquidation, dissolution or winding up of the Company, solely by
               reason of the fact that payment of such dividend would reduce or
               reduces the surplus of the Company to an amount less than the
               difference between the Series A Liquidation Preference and the
               Series B Liquidation Preference and the par value of the Series A
               and the Series B, respectively.

          The foregoing opinions are limited to the DGCL, and we have not
considered and express no opinion on the effect of any other laws or the laws of
any other state or jurisdiction, including federal laws regulating securities or
other federal laws, or the rules and regulations of stock exchanges or of any
other regulatory body.  In addition, our opinions as expressed herein address
only the questions of whether, solely as a matter of law, there exists any
restriction upon the surplus available for payment of dividends, or any remedy
would be available to holders of Preferred Stock before or after payment of
dividends, solely by reason of the excess of the Series A Liquidation Preference
and Series B Liquidation Preference over the par value of the Series A or Series
B, respectively, and we render no opinion on the effect of any charter
restrictions on payment of dividends on other stock prior to payment of all
accumulated dividends on or the redemption of the Preferred Stock or the effect
of any other charter restrictions regarding payment of dividends or remedies
relating thereto.

          We hereby consent to the use and filing of this opinion letter as an
exhibit to the Registration Statement, provided, however, that in giving such
consent, we do not admit that we come within the category of persons whose
consent is required under Section 7 of the Securities Act or the Rules and
Regulations of the Commission thereunder.


                                             Very truly yours,



<PAGE>

                             MANUFACTURING AGREEMENT


     This AGREEMENT made as of this 16th day of November 1995 between DOWBRANDS
L.P., 9550 Zionsville Road, Indianapolis, IN  46268, a Delaware limited
partnership, (hereinafter "DowBrands") and  ELECTRONIC HAIR STYLING
INCORPORATED, a Washington corporation having its principal office at One Lovell
Avenue, Mill Valley, CA  94941 (hereinafter "EHS");


                                   WITNESSES:

     WHEREAS, DowBrands wishes to have certain consumer products compounded and
packaged for it by EHS; and

     WHEREAS, EHS wishes to compound and package products for DowBrands in
accordance with the terms hereinafter set forth;

     NOW, THEREFORE, for good and valuable consideration the Parties hereby
agree as follows:

1.   MANUFACTURE

          EHS agrees to compound and package (hereinafter "Manufacture") for
DowBrands and DowBrands will issue purchase orders to purchase all of its
requirements for its U.S. business for the products listed in Exhibit "A"
attached hereto (hereinafter the "Products") on an as-needed basis.  Exhibit "A"
may be amended from time to time by mutual written agreement of the Parties to
add or delete items thereto.

a.   EHS warrants that its manufacture of the Products will meet and be in
     accordance with the specifications described in the Product Manual for the
     Products (collectively "Product Specifications" and individually the
     "Product Specification") attached hereto as Exhibit "B".  DowBrands
     reserves the right to change said Specifications from time to time provided
     that no change in Specifications shall become effective until same shall
     first have been communicated in writing to EHS, either by personal delivery
     or by mail or fax, and EHS shall have acknowledged receipt of the
     communication.  In case such change shall require a special charge or a
     price change, the Parties will agree upon any appropriate price adjustment
     before such change in Specifications becomes effective.  Likewise, EHS may
     request a change in a Product Specification in writing but no such change
     shall be effective unless expressly agreed to in writing by an authorized
     representative of DowBrands.

b.   The Products will be manufactured by EHS at the Fridley, MN manufacturing
     site.  The manufacture of the Products by EHS shall be open to inspection
     by DowBrands upon providing EHS reasonable notice of such time of such
     inspection and at all times subject to confidentiality restrictions which
     may be applicable when EHS is manufacturing products for other customers.
     Furthermore, at the request of DowBrands, EHS shall furnish to DowBrands
     quality assurance samples of the Products for testing by DowBrands.

c.   Manufacture, sale and delivery of Products to DowBrands shall be made
     pursuant to DowBrands purchase orders (purchase order copy is attached for
     reference as Exhibit "C".  Terms and conditions contained in the purchase
     order shall apply where not in conflict with this Agreement or Exhibits to
     this Agreement.  These terms and conditions are incorporated by reference.)

<PAGE>

d.   Shipments of finished Products shall be made by EHS in accordance with
     instructions set forth in DowBrands purchase orders.  Shipments shall be at
     DowBrands expense, and risk of loss with respect to each shipment shall
     pass from EHS to DowBrands upon shipment of product from EHS warehouse (FOB
     shipment point).

e.   In the event that EHS is unable to provide all of DowBrands U.S.
     requirements for the Products according to a delivery schedule specified by
     DowBrands, EHS shall notify DowBrands within three (3) working days of
     receipt of the delivery schedule of its inability to timely meet such a
     schedule.  In such event, DowBrands will have the right to have those
     quantities of the Product that EHS is unable to timely provide manufactured
     by another party without any liability under the requirements provisions of
     this contract.  In the event that EHS fails to timely deliver Products
     according to a delivery schedule or fails to timely inform DowBrands of its
     inability to comply with a delivery schedule, EHS will be liable for
     DowBrands direct losses resulting from the lost sales of such product
     provided that DowBrands will use reasonable efforts to secure supply of
     product from other sources or otherwise mitigate its damages.

2.   FORCE MAJEURE

     EHS shall not be liable under the provision of this agreement nor shall EHS
be deemed to be in breach or default hereunder where such failure is
attributable to or caused by fire, flood, accident, act of God, strike, other
industrial disturbance, governmental order or act, riot, civil insurrection or
other cause beyond the control of EHS (each of the foregoing events being herein
referred to as a "Force Majeure Event"), provided that nothing in this Section
shall relieve DowBrands of its obligations under this Agreement to pay for
Products ordered and delivered in accordance herewith.  In the event that EHS
suffers a Force Majeure Event, it shall endeavor to notify DowBrands thereof as
promptly as possible after the occurrence of such Force Majeure Event.

3.   PAYMENT AND PRICES

a.   The prices for the various Products manufactured by EHS for DowBrands shall
     be set forth in Exhibit "D" attached hereto.  The prices set forth in
     Exhibit "D" are guaranteed until April 30, 1996.  Pricing in Exhibit "D"
     will be re-negotiated and mutually agreed upon annually.

b.   EHS may invoice DowBrands upon shipment of Product or (subject to the
     proviso hereafter set forth) upon the date such Product is ready for
     shipment in the event that DowBrands is not ready to accept immediate
     delivery.  DowBrands shall pay EHS invoices within thirty (30) days of
     shipment - Net Thirty (30) Days.

4.   PREPAYMENT FOR PRODUCT

     EHS acknowledges the $3 million prepayment to EHS by DowBrands for finished
Product, and promises to repay the amount of $3 million to DowBrands in eight
(8) equal quarterly payments of $375,000 each over a two (2) year period
commencing on February 16, 1996.  The process for such repayment will be that
EHS shall issue a credit memo for $375,000 at the close of each quarter and
DowBrands will make deduction against future invoices to fully satisfy the
credit memo.

5.   FORECASTS AND SCHEDULING

          Thirty (30) days prior to any required monthly production run for
Products, DowBrands will provide to EHS:   (a) a purchase order for Product
requirements for the next ensuing calendar month, and (b) a schedule setting
forth DowBrands firm forecasted monthly Product requirements for the next two
(2) ensuing calendar months as well as a flexible forecast for following 10
months.

6.   RAW MATERIALS

                                        2

<PAGE>

a.   EHS will be responsible for the procurement of all the specified raw
     materials required to manufacture the Products according to the Product
     Specifications and agrees to do so in the manner that minimizes the cost of
     raw materials provided that, at all times, DowBrands shall have the option
     upon providing adequate notice to EHS to purchase individual raw materials
     if it can do so at a lower cost than can be achieved by EHS.

b.   EHS agrees to maintain adequate inventories of raw materials to meet the
     requirements of DowBrands in a timely manner.

c.   EHS PURCHASED RAW MATERIALS:  Changes in the cost of Dow-supplied raw
     materials and aerosol cans can be passed through to DowBrands in the form
     of an adjustment to the price of Products listed in Exhibit "D" once prior
     to April 30, 1996.  After April 30, 1996, industry changes in the cost of
     raw materials, chemicals, and packaging components may be passed through to
     DowBrands only with ninety (90) days' advance notification of such changes
     and the effective dates thereof.  In the event that DowBrands is not
     prepared to accept such changes, DowBrands shall be entitled to supply any
     such raw materials, chemicals, or packaging components for purposes of
     Manufacture.

7.   WASTE:  FAILURE TO MEET SPECIFICATIONS

a.   In the event that DowBrands elects to supply EHS with raw materials in
     accordance with Clause 6c, the Parties will develop an allowance for waste
     to be included as Exhibit "E" to be used for DowBrands purchased raw
     materials.  At least annually, variances from these allowances will be
     determined and the aggregate loss or gain by product group will be
     calculated.  In the event the waste in any year of this Agreement shall be
     in excess of the allowance set forth in Exhibit "E", DowBrands may invoice
     EHS for such excess at its costs from its suppliers and EHS shall credit
     DowBrands such amounts within thirty (30) days after receipt of DowBrands
     invoice.

b.   EHS shall be solely responsible for manufacturing the Products in
     accordance with the Product Specifications in force at the time of
     manufacture and, accordingly, shall indemnify and defend DowBrands from any
     costs, claims, and consequences, arising from EHS's failure to manufacture
     the Products in accordance with such Product Specifications or the failure
     of the finished Products to meet such Product Specifications.  Furthermore,
     EHS shall be responsible for maintaining product quality levels at least
     equivalent to those achieved by DowBrands at the time of execution of this
     Agreement.

c.   In the event that any finished Products do not meet DowBrands Product
     Specifications, within thirty (30) days of rejection by DowBrands, EHS may
     submit a rework procedure to DowBrands for approval.  DowBrands shall
     respond to such proposal within thirty (30) days of receipt and shall not
     unreasonably withhold approval.

d.   EHS shall be solely responsible for the disposal of any rejected finished
     goods, which are the responsibility of EHS as set forth in (b) above, and
     the attendant cost thereof.  Such disposal shall be in accordance with all
     applicable federal, state, provincial, and local laws, rules, and
     regulations which pertain to such disposal and shall be subject to approval
     by DowBrands, not to be unreasonably withheld.


8.   PERMITS, LICENSES COMPLIANCE WITH LAW

     EHS shall maintain all necessary permits, licenses and certifications 
necessary for the manufacture of the Products.  EHS will observe and abide by 
all applicable laws, regulations, ordinances and other rules of the federal, 
state, or local authority where the work is done, or any other 

                                        3
<PAGE>

duly constituted public authority.  EHS agrees to hold DowBrands harmless
from liability or penalty which might be imposed by reason of any asserted or
established violation of such laws, regulations, ordinances, or other rules in
connection with the manufacture of the Products.

9.   WASTE

a.   EHS agrees to use its best efforts to minimize and manage any waste
     generated as a result of the manufacture of the Product.  EHS shall manage
     the waste generated at EHS's facility as a result of  the manufacture of
     the Product and, as owner and operator of the facility, shall be defined as
     the "waste generator."

b.   All management, storage, handling, transportation, treatment, recycling,
     and disposal of waste shall be conducted in compliance with all applicable
     federal, state and local laws.  This provision shall survive the expiration
     or termination of this Agreement until all waste generated from the
     performance of the manufacture of the Products are removed from EHS's
     facility.  This Section 9 shall not apply to any waste or rinsate generated
     in connection with EHS's providing manufacturing services, or using the
     Equipment for its own benefit or for the benefit of any third party, and
     EHS shall be solely responsible for the management and disposal of any
     waste or rinsate so generated.

10.  CONFIDENTIALITY

a.   The formula, specifications, methods of manufacturing of or for the
     Products and all other information contained within the Product
     Specifications formulation manual and associated correspondence is agreed
     to be confidential information (hereinafter "Confidential Information").
     As such, EHS hereby agrees to hold all the Confidential Information in the
     strictest confidence and will make no use of such information except as set
     forth herein or in such other written agreement as may be entered into
     between the Parties.  The Confidential Information shall not be revealed by
     EHS or any of its employees or agents to anyone outside of EHS, other than
     governmental authorities as required by law (provided EHS has given
     DowBrands at least ten (10) days notice of such disclosure where legally
     possible), and shall be revealed within EHS only to such persons as have
     actual need for such information for the above-stated purposes, have been
     advised by EHS of the confidential nature of the Confidential Information,
     and have agreed to maintain the Confidential Information as confidential.

b.   EHS's obligations under this Article shall not apply to any of the
     Confidential Information which:

          (i)       was demonstrably known by EHS prior to the date of
                    disclosure  thereof to EHS by DowBrands;
          (ii)      was known or generally available to the industry or to the
                    public prior to the date of such disclosure;
          (iii)     becomes known or generally available to the industry or to
                    the public subsequent to the date of such disclosure through
                    no breach of this Agreement, nor any act or failure to act
                    on EHS's part; or
          (iv)      is disclosed or made available to EHS at any time by a third
                    party who has a bona fide right to disclose or make such
                    information available to it.

c.   The disclosure by DowBrands to EHS of the Confidential Information shall
     not be construed as granting EHS a license or any other rights to any,
     present or future, trademarks, copyrights, patents or other industrial
     property protection, or applications thereof, of DowBrands relating to the
     Confidential Information, including all documents and other materials
     relating thereto and any copies thereof shall, at DowBrands request, at any
     time, immediately be returned by EHS to DowBrands except for any records
     which are required to be maintained by any federal, state, provincial, or
     local regulatory authorities.  Incidental observation of Products by
     business visitors to EHS's plants shall not constitute disclosures of


                                        4
<PAGE>


     Confidential Information within the meaning of this Article provided EHS
     takes reasonable care to prevent such observations.

11.  INDEMNITIES

a.   EHS shall indemnify and hold DowBrands harmless from and against and shall
     defend and fully satisfy any and all claims for bodily injury, death,
     property damage, or product recall, including all costs and attorneys' fees
     incurred in connection with such claims resulting from its negligent acts
     or omissions in the manufacture of any Products for DowBrands or its
     failure, for any reason whatsoever, to manufacture the Products in
     accordance with the Product Specifications, and delivered to DowBrands
     without modification.

b.   Subject to Sections 7a and c, DowBrands assumes responsibility and agrees
     to indemnify and hold EHS harmless for claims against Products that have
     been manufactured to the Product Specifications and delivered to DowBrands
     without modifications.

c.   EHS warrants that no Products, hereafter produced and shipped or delivered
     by it to or for DowBrands will be, at the time of such shipment or
     delivery, or will become, as a result of EHS's negligent acts or omissions
     in the manufacture of the Products, or as a result of EHS's failure, for
     any reason whatsoever, to manufacture the Products in accordance with the
     Specifications out of compliance with all applicable legislation governing
     the Product, and without limiting the generality of the foregoing, will be
     or will become adulterated within the meaning of the U.S. Food, Drug and
     Cosmetic Act or the Canadian Food and Drug Act, and EHS shall indemnify and
     hold harmless DowBrands from and against and shall defend DowBrands against
     any and all consequences of a breach of this warranty by EHS.  DowBrands in
     turn warrants that packaging components, labels, labeling or ingredients
     furnished or specified by it or for it will not be or result in adulterated
     or misbranded Products within the meaning of such act, or other applicable
     legislation, provided, however, that EHS shall provide the inspection and
     quality control services required by the Product Specifications.

12.  INTELLECTUAL PROPERTY INDEMNIFICATION

a.   EHS agrees to indemnify, defend and save DowBrands harmless against any
     patent, trademark, copyright, or intellectual property claim related to the
     Products manufactured by EHS except to the extent it arises out of and is
     caused directly by the Product Specifications and designs provided by
     DowBrands.

b.   DowBrands agrees to indemnify, defend and save EHS harmless against any
     patent, trademark, copyright or intellectual property claim to the extent
     it arises out of and is caused directly by the Product Specifications and
     designs provided by DowBrands.

13.  INSURANCE

     The Parties shall each maintain sufficient insurance coverage to
accommodate the indemnities set forth in Clause 7 hereof.

14.  TERM OF AGREEMENT


     This Agreement shall become effective on the 16th day of November 1995 and
shall have a two (2) year term expiring on November 15, 1997.  DowBrands shall
have the right to continue the Agreement for two (2) additional one year terms
by providing EHS written notice of its intention to do so within ninety (90)
days prior to the expiration of the term of this Agreement.

15.  EARLY TERMINATION

     This Agreement may be terminated:


                                        5
<PAGE>


a.   By either Party on written notice in any case where the other Party:
             (i)    fails to vacate within fifteen (15) days the filing of a
                    voluntary or involuntary petition in bankruptcy or
                    insolvency by or against it under federal or state law,
                    including but not limited to any proceeding under the
                    Federal Bankruptcy Act or any receivership proceeding in law
                    or equity under the state law, or commits an act of
                    bankruptcy under the Canadian Bankruptcy Act;
             (ii)   is adjudicated as a bankruptcy;
             (iii)  has a receiver appointed over it or its assets;
             (iv)   makes a general assignment for the benefit of its creditors;
                    or
             (v)    dissolves its corporate existence;

b.        By DowBrands in the event of a material failure by EHS to meet agreed
          product delivery schedules; or failure by EHS to comply with the
          Product Specifications, the product quality specifications,
          regulations, and procedures set forth in paragraphs 6.b., 6.c. and
          6.d.

          In the event of such a failure DowBrands shall inform EHS in writing
          of such failure setting out facts of such failure.  EHS shall have
          seven (7) calendar days to resolve such failure to the satisfaction of
          this Agreement.  In the event such failure is not resolved to the
          satisfaction of DowBrands by the seventh (7th) calendar day, DowBrands
          shall have the right to terminate this Agreement with immediate effect
          upon receipt of written notice.

16.  MISCELLANEOUS

a.   In all cases where written notices are to be sent by either Party, they
     shall be deemed sufficiently sent if personally delivered, faxed (with
     confirmation copy sent by ordinary mail) or mailed by certified mail,
     return receipt requested, to the attention of all of the following at the
     addresses hereinafter designated, which may be changed on written notice.
     Any notices so sent shall be deemed received on the date of fax
     transmission or physical delivery.

     To DowBrands:                 To EHS:
          DowBrands L.P.                     Electronic Hair Styling Inc.
          9550 Zionsville Road               One Lovell Avenue
          P. O. Box 68511                    Mill Valley, CA  94941
          Indianapolis, IN  46268            ATTN: Dominic LaRosa
          ATTN:  Manager of Contract
                  Manufacturing

b.   EHS shall carry out its activities hereunder as an independent contractor
     and not as an agent, servant, employee, or representative of DowBrands, and
     EHS shall have no authority to enter into and incur any obligation or
     liability or to use or make any representation on behalf of DowBrands or to
     hold itself out as having such authority.

c.   The waiver by either Party of any provision of this Agreement shall not be
     deemed to constitute a waiver of any other provision of this Agreement.
     The invalidity of any provision of this Agreement shall not impair the
     validity of any other provision or of the agreement as a whole.

d.   This Agreement, together with its Exhibits and copy of DowBrands purchase
     order, contains the entire agreement between the Parties hereto, supersedes
     any prior written or oral agreements, and may not be modified, altered,
     terminated, or discharged in any manner except by an instrument in writing
     signed by or on behalf of both Parties.

e.   This Agreement shall in all respects be construed, interpreted and governed
     by the laws of the state of Indiana.


                                        6
<PAGE>


f.   The paragraph headings herein shall be for convenience only and shall not
     be of any force and effect in the interpretation of this Agreement.

g.   EHS shall not assign or subcontract its obligations hereunder without the
     express written approval of DowBrands, which consent shall not be
     unreasonably withheld or delayed.

17.  RECORD KEEPING

     Batch quality assurance sampling and paperwork shall be retained for three
(3) years after date of manufacture.

18.  DOWBRANDS PURCHASE ORDERS

     The terms and conditions of DowBrands purchase orders are incorporated by
reference and shall apply to the purchase of any finished Product by DowBrands
from EHS.  If any inconsistency arises between the purchase order terms and this
Agreement, this Agreement shall control interpretation.


DOWBRANDS L.P.                     ELECTRONIC HAIR STYLING INC.


_______________________________              _______________________________
Signature                                    Signature

_______________________________              _______________________________
Typed/Printed Name                           Typed/Printed Name

_______________________________              _______________________________
Title                                        Title

_______________________________              _______________________________
Date                                         Date


                                        7
<PAGE>

                              HEADINGS FOR EXHIBITS



          A)   Products


          B)   Product Specifications


          C)   Purchase Order


          D)   PRODUCT PRICES


          E)   WASTE ALLOWANCE



                                        8
<PAGE>


                                   EXHIBIT "A"

                                    PRODUCTS


     Dow Bathroom Cleaner with SCRUBBING BUBBLES-Registered Trademark- Aerosol


     SPRAY'N WASH-Registered Trademark- tough stain removing Gel

     SPRAY'N STARCH-Registered Trademark- fabric finish



                                        9
<PAGE>


                                   EXHIBIT "E"

                                 WASTE ALLOWANCE


          Schedules to be developed and agreed upon in the event that DowBrands
     supplies raw materials to EHS.


                                       10




<PAGE>

                                                             Exhibit 10.8


                            INDEMNIFICATION AGREEMENT

          THIS AGREEMENT, dated as of the ____ day of _________, 199_, is made
by and between Electronic Hair Styling, Inc., a Delaware corporation having its
principal place of business in the State of California (the "Company") and
_____________ (the "Indemnitee"), a resident of ________________.

          WHEREAS, it is essential to the Company to retain and attract the most
capable persons available as officers, directors, key employees or other agents;
and

          WHEREAS, Indemnitee is currently serving as __________________________
(the "Position"); and

          WHEREAS, both the Company and Indemnitee recognize the increased risk
of litigation and other claims being asserted against directors and officers of
publicly-traded and other corporations, as a result of which competent and
experienced persons have become more reluctant to serve in such positions, and
as a result of which creative management and decision making has been deterred;
and

          WHEREAS, the provision of indemnification will assist the Company in
attracting and retaining the most skilled and competent officers and directors;
and

          WHEREAS, in recognition of Indemnitee's need for substantial
protection against personal liability in order to allow Indemnitee to continue
to provide service to the Company in an effective manner, the Company wishes to
provide in this Agreement for the indemnification of the Indemnitee and for the
advancing of expenses to Indemnitee, in each case to the full extent permitted
by law and as set forth in this Agreement.

          NOW THEREFORE, in consideration of the premises and the covenants
contained herein, the Company and Indemnitee agree as follows:

          1.   AGREEMENT TO SERVE.  Indemnitee will continue to serve faithfully
and to the best of his ability in the Position, at the will of the Company or
pursuant to the terms of any separate agreement which may exist, so long as he
is duly elected or appointed and qualified or until such time as he tenders his
resignation in writing.

          2.   RIGHT TO INDEMNIFICATION.  In the event Indemnitee was or is made
a party or was or is threatened to be made a party to or was or is involved or
called as a witness in any action, suit, proceeding or alternative dispute
resolution mechanism, or any hearing, inquiry or investigation that Indemnitee
in good faith believes may lead to the institution of such action, suit,
proceeding or alternative dispute resolution mechanism, whether civil, criminal,
administrative or investigative, and any appeal therefrom (hereinafter,
collectively a "Proceeding"), by reason of the fact that he was, is or had
agreed to become a director, officer, employee, agent, fiduciary or Delegate (as
defined herein) of the Company, Indemnitee shall be indemnified and held
harmless by the Company to the fullest extent permitted under the Delaware
General Corporation Law (the "DGCL"), as the same now exists or may hereafter be
amended (but, in the case of any such amendment, only to the extent that such
amendment permits the Company to provide broader



<PAGE>

indemnification rights than the DGCL permitted the Company to provide prior to
such amendment) against all expenses (including reasonable attorneys' fees and
all other costs, expenses, liabilities, obligations and disbursements in
connection with investigating, prosecuting, defending, preparing to prosecute
and defend, or being a witness or other participant in any Proceeding),
liabilities and losses (including, but not limited to, judgements; fines;
liabilities under ERISA for damages, excise taxes or penalties; damages, fines
or penalties arising out of violation of any law related to the protection of
the public health, welfare or the environment; and amounts paid or to be paid in
settlement) incurred or suffered by such person in connection with any
Proceeding (collectively, "Expenses"); PROVIDED, that except as provided in
Section 6 hereof, the Company shall indemnify any such person seeking indemnity
in connection with a Proceeding (or part thereof) initiated by such person only
if such Proceeding (or part thereof) was authorized by the Board of Directors of
the Company.

          For purposes of this Agreement, a "Delegate" is any person serving at
the request of the Company as a director, officer, trustee fiduciary, partner,
employee or agent of an entity or enterprise other than the Company (including,
but not limited to, service with respect to employee benefit plans and trusts).

          3.   EXPENSES.  Expenses incurred by Indemnitee in defending or
otherwise being involved in a Proceeding shall be paid by the Company in advance
of the final disposition of such Proceeding, including any appeal therefrom,
upon receipt of an undertaking (the "Undertaking") by or on behalf of Indemnitee
to repay such amount if it shall ultimately be determined that he is not
entitled to be indemnified by the Company; provided, that in connection with a
Proceeding (or part thereof) initiated by Indemnitee, except as provided in
Section 6 hereof, the Company shall pay such Expenses in advance of the final
disposition only if such Proceeding (or part thereof) was authorized by the
Board of Directors of the Company.  The Undertaking shall provide that if
Indemnitee has commenced Proceedings in a court of competent jurisdiction to
secure a determination that he should be indemnified by the Company, he shall
not be obligated to repay the Company during the pendency of such Proceeding.
Any claim for expenses shall include a written statement setting forth in
reasonable detail the costs and expenses incurred by Indemnitee.

          4.   MANDATORY PAYMENT OF EXPENSES.  Notwithstanding any other
provision of this Agreement, to the extent that Indemnitee has been successful
on the merits or otherwise, including, without limitation, the dismissal of an
action without prejudice, in defense or any Proceeding or in the defense of any
claim, issue or matter therein, Indemnitee shall be indemnified hereunder
against all Expenses incurred by Indemnitee in connection therewith.

          5.   NOTICE.  Indemnitee shall, as a condition precedent to
Indemnitee's right to be indemnified under this Agreement, give the Company
notice in writing as soon as practicable of any Proceeding for which
indemnification will or could be sought under this Agreement.

          6.   PROTECTION OF RIGHTS.  If a claim under Section 2 or any
agreement ("Other Agreement") providing indemnification to Indemnitee is not
promptly paid in full by the Company after a written claim has been received by
the Company or if Expenses


                                       -2-
<PAGE>

pursuant to Section 3 or an Other Agreement have not been promptly advanced
after a written request for such advancement accompanied by the Undertaking has
been received by the Company, the claimant may at any time thereafter bring suit
against the Company to recover the unpaid amount of the claim or the advancement
of Expenses.  If successful, in whole or in part, in such suit Indemnitee shall
also be entitled to be paid the reasonable expense thereof.  It shall be a
defense to any such action (other than an action brought to enforce a claim for
Expenses incurred in defending any Proceeding in advance of its final
disposition where the required Undertaking has been tendered to the Company)
that Indemnitee has not met the standards of conduct which make it permissible
under the DGCL for the Company to indemnify Indemnitee for the amount claimed,
but the burden of proving such defense shall be on the Company.  Neither the
failure of the Company (including its Board of Directors, independent legal
counsel, or its stockholders) to have made a determination that indemnification
of Indemnitee is proper in the circumstances because he has met the applicable
standard of conduct required under the DGCL, nor the actual determination by the
Company (including its Board of Directors, independent legal counsel, or its
stockholders) that Indemnitee had not met such applicable standard of conduct,
shall be a defense to the action or create a presumption that Indemnitee had not
met the applicable standard of conduct.

          If a Change of Control has occurred, Indemnitee upon making a claim
under Section 2 or seeking to avoid repayment to the Company pursuant to an
Undertaking under Section 3 shall have (i) the right, but not the obligation, to
have a determination made by independent legal counsel as to whether
indemnification of the claimant is proper because he or she has met the
applicable standard of conduct required under the DGCL; and (ii) shall have the
right to select as independent legal counsel for such purpose any law firm as
designated (or within a category designated) for such purpose in a resolution
adopted by the Board of Directors of the Company prior to the Change of Control
and in full force and effect immediately prior to the Change of Control.  If a
determination has been made in accordance with the preceding sentence, no
determination inconsistent therewith by other legal counsel, by the Board of
Directors, or by stockholders shall be of any force or effect, provided however,
that Indemnitee shall maintain all rights granted hereby to bring an action as
specified in the preceding paragraph.

          A "Change of Control" shall be deemed to have occurred if (i)
individuals who as of May __, 1996 constitute the Board of Directors of the
Company (the "Incumbent Directors") cease for any reason to constitute at least
a majority of the Board of Directors of the Company, or (ii) there is a merger,
consolidation or reorganization ("Merger") of the Company in which the Company
is not the surviving entity (the "Survivor") and at any time following such
Merger, Incumbent Directors do not constitute a majority of the Board of
Directors of the Survivor; provided that any individual who becomes a director
after May __, 1996 whose election, or nomination for election by the Company's
stockholders was approved by a vote or written consent of at least two-thirds of
the directors then comprising the Incumbent Directors shall be deemed to be an
Incumbent Director, but excluding, for this purpose, any such individual whose
initial assumption of office is in connection with an actual or threatened
election contest (as such term is used in Rule 14a-11 under the Securities
Exchange Act of 1934, as amended) relating to the election of the directors of
the Company.


                                       -3-
<PAGE>


          7.   NO PRESUMPTION.  For purposes of this Agreement, the termination
of any Proceeding, by judgement, order, settlement (whether with or without
court approval) or conviction, or upon a plea of nolo contendere or its
equivalent, shall not create a presumption that Indemnitee did not meet any
particular standard of conduct or have any particular belief or that a court has
determined that indemnification or contribution is not permitted by applicable
law.

          8.   NON-EXCLUSIVITY OF RIGHTS.  The rights conferred on Indemnitee by
this Agreement shall not be exclusive of any other right which Indemnitee may
have or hereafter acquire under any statute, provision of the Company's Restated
Certificate of Incorporation or By-Laws, other agreement, vote of stockholders
or directors or otherwise.

          9.   SELECTION OF COUNSEL.  In the event the Company shall be
obligated hereunder to pay the Expenses of any Proceeding, the Company shall be
entitled to assume the defense of such Proceeding with counsel approved by
Indemnitee, which approval shall not be unreasonably withheld, upon the delivery
to Indemnitee of written notice of its election so to do.  After delivery of
such notice, approval of such counsel by Indemnitee and the retention of such
counsel by the Company, the Company will not be liable to Indemnitee under this
Agreement for any fees of counsel subsequently incurred by Indemnitee with
respect to the same Proceeding; provided that, (i) Indemnitee shall have the
right to employ Indemnitee's counsel in any such Proceeding at Indemnitee's
expense and (ii) if (A) the employment of counsel by Indemnitee has been
previously authorized by the Company, (B) Indemnitee shall have reasonably
concluded that there is a conflict of interest between the Company and
Indemnitee in the conduct of any such defense, or (C) the Company shall not
continue to retain such counsel to defend such Proceeding, then the fees and
expenses of Indemnitee's counsel shall be at the expense of the Company.  The
Company shall have the right to conduct such defense as it sees fit in its sole
discretion, including the right to settle any claim against Indemnitee at the
Company's expense without the consent of the Indemnitee.

          10.  SUBROGATION.  In the event of any payment under this Agreement to
Indemnitee, the Company shall be subrogated to the extent of such payment to all
of the rights of recovery of Indemnitee, who shall execute all papers required
and shall do everything that may be necessary to secure such rights, including
execution of such documents as are necessary to enable the Company to bring suit
to enforce such rights.

          11.  EXCEPTIONS.  Any other provision herein to the contrary
notwithstanding, the Company shall not be obligated pursuant to the terms of
this Agreement:

     (a)  Excluded Action or Omissions.  To indemnify Indemnitee for Expenses
     resulting from acts, omissions or transactions for which Indemnitee is
     prohibited from receiving indemnification under applicable law; and

     (b)  Claims under Section 16(b).  To indemnify Indemnitee for expenses and
     the payment of profits arising from the purchase and sale by Indemnitee of
     securities in violation of Section 16(b) of the Securities Exchange Act of
     1934, as amended, or any similar successor statute.


                                       -4-
<PAGE>


          12.  AMENDED; WAIVER.  No provision of this Agreement may be amended
or modified except with the consent in writing of Indemnitee and the Company,
nor may any provision of this Agreement be waived except in writing by the party
granting such waiver.  A waiver of any provision hereof shall not be deemed a
waiver of any other provision hereof.  Failure of either of the parties hereto
to insist upon strict compliance with any provision hereof shall not be deemed
to be a waiver of such provision or any other provision hereof.

          13.  NO DUPLICATION OF PAYMENTS.  The Company shall not be liable
under this Agreement to make any payment in connection with any Proceeding to
the extent Indemnitee has otherwise actually received payment under any
insurance policy, statute, provision of the Company's Restated Certificate of
Incorporation or By-Laws, other agreement, vote of stockholders or directors or
otherwise of the amounts otherwise indemnifiable.

          14.  PARTIAL INDEMNIFICATION.  If Indemnitee is entitled under any
provision of this Agreement to indemnification by the Company for some or a
portion of Expenses incurred in connection with any Proceeding, but not,
however, for all of the total amount thereof, the Company shall nevertheless
indemnify Indemnitee for the portion of such Expenses to which Indemnitee is
entitled.

          15.  LIABILITY INSURANCE.  To the extent the Company maintains an
insurance policy or policies providing directors' and officers' liability
insurance, Indemnitee shall be covered by such policy or policies, in accordance
with its or their terms, to the maximum extent of coverage available for any
officer of director of the Company.

          16.  BINDING EFFECT.  This Agreement shall be binding upon and inure
to the benefit of and be enforceable by the parties hereto and their respective
successors and assigns (including, without limitation, any successor by
purchase, merger, consolidation, reorganization or otherwise to all of
substantially all of the business and/or assets of the Company) and their
spouses, heirs, and personal and legal representatives.

          17.  TERM.  The provisions of this Agreement shall be applicable to
all Proceedings, regardless of when commenced and regardless of whether relating
to events, acts or omissions occurring before, on or after the date on which
this Agreement becomes effective.  This Agreement shall continue in effect
regardless of whether Indemnitee continues to serve in the Position; provided,
however, that notwithstanding any other provision hereof, the Company shall have
no obligations hereunder with respect to liability, losses and Expenses of any
Proceeding to the extent that such liability, losses and Expenses relate to
conduct of the Indemnitee which occurs after Indemnitee no longer holds the
Position nor a position of a corporate officer or director of the Company.

          18.  SEVERABILITY.  If this Agreement or any portion hereof shall be
invalidated or held to be unenforceable, such invalidity or unenforceability
shall not affect the other provisions hereof, and this Agreement shall be deemed
to be modified to the minimum extent necessary to avoid such invalidity or
unenforceability, and as so modified this Agreement and the remaining provisions
hereof shall remain valid and enforceable in accordance with their terms to the
fullest extent permitted by law.


                                       -5-
<PAGE>


          19.  NOTICE.  All notices and other communications hereunder shall be
in writing and delivered by hand or by first class registered or certified mail,
return receipt requested, postage prepaid, addressed as follows:

          IF TO THE INDEMNITEE:

          ______________________
          ______________________
          ______________________
          ______________________


          IF TO THE COMPANY:

          Electronic Hair Styling, Inc.
          One Lovell Avenue
          Mill Valley, CA 94941
          Attention:  Don G. Hoff, President and Chief Executive Officer

or to such other address as either party shall have furnished to the other in
writing in accordance herewith.  Notice and communications shall be effective
when actually received by the addressee.

          20.  GOVERNING LAW.  This Agreement shall be governed by and construed
and enforced in accordance with the laws of the state of Delaware, without
regard to the principles thereof respecting conflicts of law.

          21.  CAPTIONS.  The captions of this Agreement are not part of the
provisions hereof and shall have no force or effect.

          22.  COUNTERPARTS.  This Agreement may be executed in multiple
counterparts, each of which shall be deemed to be an original but all of which
together will constitute one and the same instrument originals.

          IN WITNESS WHEREOF, Indemnitee and the Company, pursuant to the
authorization of its Board of Directors, execute this Agreement on the date
stated below.

                                        ELECTRONIC HAIR STYLING, INC.


                                        By:
                                           -----------------------------
                                              Title:
                                              Date:

                                        INDEMNITEE


                                           -----------------------------
                                              Name:
                                              Date:


                                       -6-

<PAGE>

                         FIRST AMENDMENT TO CREDIT AGREEMENT

This Amendment is made as of the 15th day of March, 1996 by and between
Electronic Hair Styling, Inc., a Washington corporation ("the Borrower"), and
Norwest Business Credit, Inc., a Minnesota corporation ("the Lender").

                                       RECITALS

The Borrower and the Lender have entered into the Credit and Security Agreement
dated as of November 16, 1995 (the "Credit Agreement").

The Lender has agreed to make a term loan, a real estate loan and certain loan
advances to the Borrower pursuant to the terms and conditions set forth in the
Credit Agreement.

The term loan is evidenced by the Borrower's term note dated November 16, 1995
in the original principal amount of $2,300,000, the real estate loan is
evidenced by the Borrower's real estate note dated November 16, 1995 in the
original principal amount of $3,700,000 and the loan advances under the Credit
Agreement are evidenced by the Borrower's revolving note dated as of November
16, 1995, in the maximum principal amount of $14,000,000, each of which notes
are payable to the order of the Lender (collectively, the "Note").

All indebtedness of the Borrower to the Lender is secured pursuant to the terms
of the Credit Agreement and all other Security Documents as defined therein
(collectively, the "Security Documents").

The Borrower has requested that certain amendments be made to the Credit
Agreement, which the Lender is willing to make pursuant to the terms and
conditions set forth herein.

NOW, THEREFORE, in consideration of the premises and of the mutual covenants and
agreements herein contained, it is agreed as follows:

1.  Terms used in this Amendment which are defined in the Credit Agreement
shall have the same meanings as defined therein, unless otherwise defined
herein.

2.  The Credit Agreement is hereby amended as follows:

    (a)  Section 6.13 of the Credit Agreement is hereby amended by deleting the
    portion of said Section set forth in table form and replacing the same with
    the following:

<PAGE>

                                       Book Net Worth
    For the Month Ending     Plus Subordinated Indebtedness
    --------------------     ------------------------------

    December 31, 1995                  $10,050,000
    January 31, 1996                    $8,550,000
    February 29, 1996                   $8,550,000
    March 31, 1996                      $8,250,000
    April 30, 1996                      $8,250,000
    May 31, 1996                        $8,250,000
    June 30, 1996                       $8,250,000
    July 31, 1996                       $8,550,000
    August 31, 1996                     $8,850,000
    September 30, 1996                  $8,850,000
    October 31, 1996                    $9,250,000
    November 30, 1996                   $9,750,000
    December 31, 1996                  $10,050,000

(b) Section 6.14 of the Credit Agreement is hereby amended by deleting the
portion of said Section set forth in table form and replacing the same with the
following:


    For the Month Ending               Leverage Ratio
    --------------------               --------------

    January 31, 1996                   4.06 to 1.0
    February 29, 1996                  4.35 to 1.0
    March 31, 1996                     4.39 to 1.0
    April 30, 1996                     4.45 to 1.0
    May 31, 1996                       4.26 to 1.0
    June 30, 1996                      4.36 to 1.0
    July 31, 1996                      4.52 to 1.0
    August 31, 1996                    4.49 to 1.0
    September 30, 1996                 4.14 to 1.0
    October 31, 1996                   3.86 to 1.0
    November 30, 1996                  3.59 to 1.0
    December 31, 1996                  3.58 to 1.0


    (c)  Section 6.15 of the Credit Agreement is hereby amended by deleting the
portion of said Section set forth in table form and replacing the same with the
following:

    For the Month Ending               Net Income
    --------------------               ----------

    January 31, 1996                   ($1,500,000)
    February 29, 1996                  ($1,500,000)
    March 31, 1996                     ($1,500,000)
    April 30, 1996                     ($1,800,000)

                                       -2-
 
<PAGE>


    May 31, 1996                       ($1,800,000)
    June 30, 1996                      ($1,800,000)
    July 31, 1996                      ($1,500,000)
    August 31, 1996                    ($1,200,000)
    September 30, 1996                 ($1,200,000)
    October 30, 1996                     ($800,000)
    November 31, 1996                    ($300,000)
    December 31, 1996                       -0-

(d) Section 6.16 of the Credit Agreement is hereby amended by adding to said
Section the following proviso:

    ";provided, however, that the Borrower may reduce the outstanding principal
    balance of the Subordinated Indebtedness by up to $5,000,000, solely out of
    the proceeds of the Borrower's initial public offering of its common stock,
    if and only if the net proceeds from any such initial public offering are
    equal to or in excess of $15,000,000."

(e)  Section 6.17 of the Credit Agreement is hereby amended by adding to said
Section a new sentence, reading as follows:

    "In addition to the foregoing, the Lender shall have the right to modify
    (i) any or all of such covenants in its discretion, within 60 days after
    the close of the Borrower's initial public offering of its common stock,
    and (ii) Leverage Ratio and Book Net Worth Plus Subordinated Indebtedness
    covenants if at any time the value of the Borrower's Class A preferred
    stock is determined to be greater than $7,000,000."

(f) Section 7.5 of the Credit Agreement is hereby amended by adding to the end
of said Section the following proviso:

    "PROVIDED, FURTHER, HOWEVER, that the Borrower may redeem up to $5,000,000
    of its Class B preferred stock, solely out of the proceeds of the Borrower's
    initial public offering of the its common stock, if and only  if the net
    proceeds from any such initial public offering are equal to or in excess of
    $15,000,000."

(g) Section 8.1(q) of the Credit Agreement is hereby amended by adding to the
end of said Section the following proviso:

    "; provided, however, that such minimum ownership percentage requirement
    shall be reduced to 24% of the voting stock of the Borrower if the Borrower
    raises at least $15,000,000 of net proceeds from the Borrower's initial
    public offering of its common stock."

                                       -3-

<PAGE>

3.  Except as explicitly amended by this Amendment, all of the terms and
conditions of the Credit Agreement shall remain in full force and effect and
shall apply to any loan or advance thereunder.

4.  This Amendment shall be effective upon receipt by the Lender of an executed
facsimile copy hereof, to be supplemented with an executed original hereof
within two (2) business days, together with the following, in substance and form
acceptable to the Lender in its sole discretion:

    (a)  Certificate of the Secretary of the Borrower certifying as to (i) the
    resolutions of the board of directors of the Borrower approving the
    execution and delivery of this Amendment, (ii) the fact that the Articles
    of Incorporation and Bylaws of the Borrower, which were certified and
    delivered to the Lender pursuant to the Certificate of the Borrower's
    Secretary dated as of November 16, 1995 in connection with the execution
    and delivery of the Credit Agreement continue in full force and effect and
    have not been amended or otherwise modified except as set forth in the
    Certificate to be delivered, and (iii) certifying that the officers and
    agents of the Borrower who have been certified to the Lender, pursuant to
    the Certificate of the Borrower's Secretary dated as of November 16, 1995,
    as being authorized to sign and to act on behalf of the Borrower continue
    to be so authorized or setting forth the sample signatures of each of the
    officers and agents of the Borrower authorized to execute and deliver this
    Amendment and all other documents, agreements and certificates on behalf of
    the Borrower.

5.  The Borrower hereby represents and warrants to the Lender as follows:

    (a)  The Borrower has requisite power and authority to execute this
    Amendment and to perform all of its obligations hereunder, and this
    Amendment has been duly executed and delivered by the Borrower and
    constitutes the legal, valid and binding obligation of the Borrower,
    enforceable in accordance with its terms.

    (b)  The execution, delivery and performance by the Borrower of this 
    Amendment have been duly authorized by all necessary corporate action and 
    do not (i) require any authorization, consent or approval by any 
    governmental department, commission, board, bureau, agency or 
    instrumentality, domestic or foreign, (ii) violate any provision of any law,
    rule or regulation or of any order, writ, injunction or decree presently in 
    effect, having applicability to the Borrower, or the articles of 
    incorporation or by-laws of the Borrower, or (iii) result in a breach of or 
    constitute a default under any indenture or loan or credit agreement or any
    other agreement, lease or instrument to which the Borrower is a party or by
    which it or its properties may be bound or affected.

    (c)  All of the representations and warranties contained in Article V of
    the Credit Agreement are correct on and as of the date hereof as though
    made on and as of such date, except to the extent that such representations
    and warranties relate solely to an earlier date.

                                       -4-
 
<PAGE>

6.  All references in the Credit Agreement to "this Agreement" shall be deemed
to refer to the Credit Agreement as amended hereby; and any and all references
in the Security Documents to the Credit Agreement shall be deemed to refer to
the Credit Agreement as amended hereby.

7.  The execution of this Amendment and acceptance of any documents related
hereto shall not be deemed to be a waiver of any Default or Event of Default
under the Credit Agreement or breach, default or event of default under any
Security Document or other document held by the Lender, whether or not known to
the Lender and whether or not existing on the date of this Amendment.

8.  The Borrower hereby absolutely and unconditionally releases and forever
discharges the Lender, and any and all participants, parent corporations,
subsidiary corporations, affiliated corporations, insurers, indemnitors,
successors and assigns thereof, together with all of the present and former
directors, officers, agents and employees of any of the foregoing, from any and
all claims, demands or causes of action of any kind, nature or description,
whether arising in law or equity or upon contract or tort or under any state or
federal law or otherwise, which the Borrower has had, now has or has made claim
to have against any such person for or by reason of any act, omission, matter,
cause or thing whatsoever arising from the beginning of time to and including
the date of this Amendment, whether such claims, demands and causes of action
are matured or unmatured or known or unknown.

9.  The Borrower hereby reaffirms its agreement under the Credit Agreement to
pay or reimburse the Lender on demand for all costs and expenses incurred by the
Lender in connection with the Credit Agreement, the Security Documents and all
other documents contemplated thereby, including without limitation all
reasonable fees and disbursements of legal counsel.  Without limiting the
generality of the foregoing, the Borrower specifically agrees to pay all fees
and disbursements of counsel to the Lender for the services performed by such
counsel in connection with the preparation of this Amendment and the documents
and instruments incidental hereto.  The Borrower hereby agrees that the Lender
may, at any time or from time to time in its sole discretion and without further
authorization by the Borrower, make a loan to the Borrower under the Credit
Agreement, or apply the proceeds of any loan, for the purpose of paying any such
fees, disbursements, costs and expenses.

10. This Amendment may be executed in any number of counterparts, each of which
when so executed and delivered shall be deemed an original and all of which
counterparts, taken together, shall constitute one and the same instrument.

                                       -5-

<PAGE>

IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be duly
executed as of the day and year first above written.


                   ELECTRONIC HAIR STYLING, INC.

                   By:  /s/ Don G. Hoff
                   --------------------------
                   Its: President and Chief Financial Officer


                   NORWEST BUSINESS CREDIT, INC.

                   By:  /s/ Michelle Guetter
                   ----------------------------
                   Its:  Assistant Vice President

                                       -6-


<PAGE>


                                                                  Exhibit 10.10



                       SUBSCRIPTION AND PURCHASE AGREEMENT
                       -----------------------------------


          SUBSCRIPTION AND PURCHASE AGREEMENT, dated as of March 19, 1996  (this
"AGREEMENT"), by and between Electronic Hair Styling, Inc., a Delaware
corporation (the "COMPANY"), and Intertec Holdings, L.P., a Delaware limited
partnership ("PURCHASER").

                                R E C I T A L S:
                                - - - - - - - -

          Purchaser desires to subscribe for and, subject from time to time
hereafter, purchase from the Company, and the Company desires to issue and sell
to Purchaser, the number of shares of common stock, par value $.01 per share
(the "COMMON STOCK"), of the Company determined in accordance with Section 2
hereof.

          Accordingly, the parties hereto agree as follows:

1.   DEFINITIONS

          As used in this Agreement, the following capitalized terms shall have
the indicated meanings:

   
          (a)  "IPO PRICE" shall mean the price per share at which the 
Company's shares of Common Stock shall be offered to the public in the 
Company's initial public offering, subject to adjustment as set forth in
Section 5 hereof.
    

          (b)  "NOTE" shall mean the promissory note, dated May 1993, in the
aggregate principal amount of $1 million, made by the Company in favor of
Purchaser.

          (c)  "PURCHASE DATE" shall mean each date on which a principal
repayment is due and payable under the Note in accordance with the terms
thereof, or, if earlier, the date of any repayment of principal prior to its
stated maturity, provided, however, that the Purchaser may elect to accelerate
any such Purchase Date to any earlier date on 30 days' prior written notice to
the Company.

   
          (d)  "PURCHASE PRICE" shall mean the number of Purchasable Shares
purchasable at a Closing (as defined in Section 2.3(a) hereof), multiplied by
the IPO Price.
    

          (e)  "PURCHASABLE SHARES" shall mean the aggregate number of shares of
Common Stock purchasable by Purchaser under this Agreement determined by
dividing (i) the sum of (A) the aggregate principal amount of the Note
outstanding on the closing date of the Company's initial public offering and (B)
all interest accrued but unpaid under the Note on such closing date, by (ii) the
IPO Price.

<PAGE>


2.   SUBSCRIPTION AND PURCHASE OF SHARES; COMPANY TERMINATION RIGHTS.

          2.1. SUBSCRIPTION AND PURCHASE.  Upon the terms and subject to the
conditions of this Agreement, Purchaser hereby subscribes for and, on each
Purchase Date, agrees to purchase from the Company, and the Company hereby
agrees to issue and sell to Purchaser, subject to the Company's termination
rights set forth in Section 2.4, such number of shares of Common Stock as equals
the number of Purchasable Shares multiplied by a fraction equal to (x) the
amount of the principal repayment of the Note on such Purchase Date, divided by
(y) $1,000,000.  Purchaser's obligations under this Section 2 are subject only
to the conditions set forth in Section 2.2 hereof.

          2.2. CONDITIONS TO PURCHASER'S OBLIGATION.  Purchaser's obligation to
effect any Closing hereunder shall be subject to the following conditions:

          (a)  there is no event of default under any material obligation of the
Company for borrowed money;

          (b)  no proceeding shall have been instituted by the Company or any
other party in a court having jurisdiction in the premises seeking a decree or
order for relief in respect of the Company under any applicable bankruptcy,
insolvency or other similar law now or hereafter in effect, or for the
appointment of a receiver, liquidator, assignee, custodian, trustee or
sequestrator (or other similar official) of the Company or for any substantial
part of its property, or for the winding-up or liquidation of the Company's
affairs; and

          (c)  The Company shall not have given a termination notice with
respect to such closing as provided for in Section 2.4.

          2.3. CLOSING; DELIVERIES.

          (a)  On each Purchase Date, a closing of the transactions contemplated
by this Agreement (a "CLOSING") shall take place at the offices of Battle Fowler
LLP, 75 East 55th Street, New York, New York 10022, or such other place as may
be agreed to by the parties, at 11:00 A.M. Eastern Standard Time.

          (b)  At each Closing, the Company shall deliver, or cause to be
delivered to Purchaser, against delivery by Purchaser of the Purchase Price, a
duly issued certificate or certificates (each a "Certificate") representing the
number of Purchasable Shares to be purchased by Purchaser at such Closing.

   
          (c)  At each Closing, Purchaser shall deliver to the Company, against
delivery of a Certificate or Certificates, the Purchase Price plus interest 
accrual and unpaid on the unpaid balance of the aggregate Purchase Price of 
all Purchasable shares under this Agreement, from the closing of the 
Company's initial public offering at the rate of 5.5% per annum.  The 
Purchase Price payable pursuant to this Agreement shall be payable in cash 
(payable by wire transfer to a bank account designated by the Company at 
least two business days prior to each Closing) or by tender to the Company 
for cancellation any indebtedness under the Note, then due and owing by the 
Company to Purchaser.
    

                                       -2-

<PAGE>



           2.4  COMPANY TERMINATION RIGHTS.

               The Company may, from time to time, terminate the Purchaser's
right to purchase from the Company, and the Company's obligation to issue and
sell to the Purchaser, the Purchasable Shares.  Such termination shall be
effected by written notice delivered by the Company to the Purchaser not less
than 10 nor more than 60 days prior to the Purchase Date to which such notice
relates.

3.   REPRESENTATIONS AND WARRANTIES OF PURCHASER

          Purchaser hereby represents, warrants and acknowledges to the Company
as follows:

          3.1. EXECUTION, DELIVERY AND PERFORMANCE.  Purchaser has full
partnership right, power and authority to execute and deliver this Agreement and
to perform Purchaser's obligations hereunder.  This Agreement has been duly
authorized, executed and delivered by or on behalf of Purchaser and is valid,
binding and enforceable against Purchaser in accordance with its terms, subject,
as to enforcement, to bankruptcy, insolvency, reorganization, moratorium or
similar laws from time to time in effect and affecting creditors' rights
generally and to general equity principles.

          3.2. INVESTMENT AND OTHER REPRESENTATIONS.

          (a)  Purchaser is acquiring the Purchasable Shares solely for
investment for Purchaser's own account and not with a view to, or for resale in
connection with, the distribution or other disposition thereof, except for such
distributions and dispositions which are effected in compliance with (i) the
Securities Act of 1933, as amended (the "SECURITIES ACT"), and the rules and
regulations of the Securities and Exchange Commission promulgated thereunder and
(ii) applicable state securities laws.

          (b)  Purchaser understands that (i) the purchase of the Purchasable
Shares involves a high degree of risk of loss of Purchaser's investment therein,
and (ii) there are substantial restrictions on the transferability of the
Purchasable Shares under the provisions of the Securities Act and applicable
state securities laws.

          (c)  Purchaser has been given the opportunity to examine all corporate
documents and to ask questions of, and receive answers from, the Company and its
representatives concerning the terms and conditions of the purchase of the
Purchasable Shares and the business and affairs of the Company and all such
questions have been answered to Purchaser's full satisfaction.

          (d)  Purchaser is an "accredited investor" under one of the categories
set forth in Rule 501(a)(1) through (3) (inclusive) promulgated under the
Securities Act.

          3.3. SHARES UNREGISTERED.  Purchaser acknowledges that Purchaser has
been advised that: (i) the Purchasable Shares have not been registered under the
Securities Act, (ii) a transfer of Purchasable Shares will require the
availability of an exemption under the Securities Act (it being understood that
Rule 144 promulgated under the Securities Act 


                                       -3-

<PAGE>


is not presently available with respect to the sales of any securities of the 
Company, and when and if the Purchasable Shares may be disposed of without 
registration in reliance on Rule 144, such disposition can be made only in 
limited amounts in accordance with the terms and conditions of such Rule), 
(iii) restrictive legends in the form set forth below shall be placed on the 
Certificates and (iv) a notation shall be made in the appropriate records of 
the Company indicating that the Purchasable Shares are subject to 
restrictions on transfer and, if the Company should at some time in the 
future engage the service of a securities transfer agent, appropriate 
stop-transfer instructions will be issued to such transfer agent with respect 
to the Purchasable Shares.  Each Certificate representing Purchasable Shares 
shall bear a legend substantially as follows:

          The securities represented by this certificate have not been
          registered under the Securities Act of 1933, as amended (the
          "Act"), or under any applicable state securities laws and
          may not be offered or sold except pursuant to (i) an
          effective registration statement under the Act and such
          state securities laws, (ii) to the extent applicable, Rule
          144 under the Act (or any similar rule under such Act
          relating to the disposition of securities), or (iii) an
          opinion of counsel, if such opinion shall be reasonably
          satisfactory to counsel to the issuer, that an exemption
          from registration under such Act and such securities laws is
          available.

4.   REPRESENTATIONS AND WARRANTIES OF THE COMPANY

          The Company represents and warrants to Purchaser as follows:

          4.1. EXECUTION, DELIVERY AND PERFORMANCE.  The Company has the
corporate power and authority to execute and deliver this Agreement and to
perform its obligations hereunder.  This Agreement has been duly authorized,
executed and delivered by the Company and is valid, binding and enforceable
against the Company in accordance with its terms, subject, as to enforcement, to
bankruptcy, insolvency, reorganization, moratorium or similar laws from time to
time in effect and affecting creditors' rights generally and to general equity
principles.

          4.2. SHARES DULY AUTHORIZED.  The Purchasable Shares to be issued to
Purchaser pursuant to this Agreement, when issued and delivered in accordance
with the terms of this Agreement and upon receipt by the Company of the Purchase
Price from Purchaser, will be duly and validly issued and will be fully paid and
non-assessable.  The Company shall reserve, free from preemptive rights, out of
its authorized but unissued shares, or out of shares held in its treasury,
sufficient shares of Common Stock to provide for the issuance, from time to
time, of all Purchasable Shares under this Agreement.

          4.3. NO CONFLICT.  Neither the execution and delivery nor the
performance of this Agreement by the Company will conflict with the Company's
Restated Certificate of Incorporation or By-laws or result in a breach of any
terms or provisions of, or constitute a default under, any contract, agreement
or instrument to which the Company is a party or by which the Company is bound.


                                       -4-

<PAGE>


5.   ADJUSTMENT OF PURCHASABLE SHARES; NOTICES.

          5.1.  In the event that the Company shall at any time after the date
hereof:

          (a)  declare a dividend or make a distribution on any series of its
               Common Stock in shares of any series of its Common Stock,

          (b)  subdivide or reclassify shares of any series of its outstanding
               Common Stock into a greater number of shares,

          (c)  combine shares of any series of its outstanding Common Stock into
               a smaller number of shares,

          (d)  pay a dividend or make a distribution on any series of its Common
               Stock in shares of any series of its capital stock (other than
               Common Stock), or

          (e)  issue by reclassification of any series of its Common Stock
               shares of any series of its capital stock,

then appropriate adjustments shall be made in the number and kind of shares
purchasable pursuant to this Agreement.  Such adjustments shall be made without
change in the total value applicable to the number of Purchasable Shares
purchasable immediately prior to such event.  An adjustment made pursuant to
this Section 5 shall become effective immediately after the record date in the
case of a dividend or distribution and shall become effective immediately after
the effective date in the case of subdivision, combination or reclassification.
Such adjustment shall be made successively whenever any event referred to above
shall occur.

          5.2.  Upon any adjustment of the number of Purchasable Shares pursuant
to Section 6.1, the Company shall give prompt written notice thereof to
Purchaser, by first-class mail postage prepaid addressed to Purchaser at its
last address as shown on the stock transfer books of the Company, which notice
shall set forth in reasonable detail the method of calculation of any such
adjustment and the facts upon which such calculation was based.

6.   REGISTRATION RIGHTS.  In consideration of Purchaser's commitment to
purchase the Purchasable Shares pursuant to this Agreement, and in recognition
of the fact that registration rights previously granted to Purchaser have
expired, the Company and Purchaser hereby agree that Purchaser shall be entitled
to have the Purchasable Shares registered under the Securities Act on the terms
and conditions set forth in Exhibit A attached hereto.  The Company and
Purchaser agree that, effective upon the execution and delivery of this
Agreement, the registration rights set forth in Exhibit A shall be applicable to
all shares of Common Stock owned by Purchaser as of the date hereof, and that on
the date hereof, Section 7 of the Stock Purchase Agreement, dated as of April
29, 1993, by and between the Company and Purchaser, relating to Purchaser's
right to have securities of the Company owned by Purchaser registered, shall be
terminated and of no further force and effect.


                                       -5-

<PAGE>


7.   MISCELLANEOUS

          7.1. SURVIVAL OF REPRESENTATIONS AND WARRANTIES.  All covenants,
agreements, representations and warranties made herein shall survive the
execution and delivery of this Agreement and delivery of the Purchasable Shares
and payment therefor and, notwithstanding any investigation heretofore or
hereafter made by Purchaser or on Purchaser's behalf, shall continue in full
force and effect.

          7.2. ENTIRE AGREEMENT.  This Agreement contains the entire agreement
between the parties hereto in respect of the subject matter contained herein and
merges and supersedes all prior discussions, agreements and understandings of
any and every nature among them.

          7.3. BINDING EFFECT, BENEFITS.  This Agreement and all the provisions
hereof shall be binding upon and inure to the benefit of the parties hereto and
their respective successors and assigns; nothing in this Agreement, expressed or
implied, is intended to confer on any person other than the parties hereto or
their respective successors and assigns, any rights, remedies, obligations or
liabilities under or by reason of this Agreement.

          7.4. AMENDMENT, MODIFICATION AND WAIVER.  This Agreement may be
amended or modified, or any provision hereof may be waived, provided that such
amendment or waiver is set forth in a writing executed by the Company and
Purchaser.  No course of dealing between or among any parties to this Agreement
will be deemed effective to modify, amend or discharge any part of this
Agreement or any rights or obligations of any party hereto.

          7.5. HEADINGS.  The headings of the sections of this Agreement are
inserted for convenience only and shall not constitute a part hereof.

          7.6. COUNTERPARTS.  This Agreement may be executed in two or more
counterparts, each of which shall be deemed to be an original, but all of which
shall constitute one and the same instrument.

          7.7. APPLICABLE LAW.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Delaware without regard to
the principles thereof respecting conflicts of law.

          7.8. FURTHER ASSURANCES.  Each party hereto shall do and perform or
cause to be done and performed all such further acts and things and shall
execute and deliver all such other agreements, certificates, instruments and
documents as any other party hereto reasonably may request in order to carry out
the intent and accomplish the purposes of this Agreement and the consummation of
the transactions contemplated thereby.


                                       -6-

<PAGE>


           IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed in its corporate name by an officer duly authorized and Purchaser has
caused this Agreement to be executed in its name by a duly authorized signatory
or officer in each case as of the date and year first above written.


                         ELECTRONIC HAIR STYLING, INC.



                         By:_________________________________________________
                         Name:  Don G. Hoff
                         Title:    Chairman of the Board and

                              Chief Executive Officer

                         INTERTEC HOLDINGS, L.P.

                         By:  Intertec Holdings, Inc.,
                              its General Partner



                          By:_______________________________________________
                              Name:
                              Title:

                                       -7-


<PAGE>

                                                                 Exhibit 10.11

                                 PROMISSORY NOTE

$1,000,000                                                       May 5, 1993


     FOR VALUE RECEIVED, the undersigned, ELECTRONIC HAIR STYLING, INC., a
Washington corporation (the "Company"), promises to pay to INTERTEC HOLDINGS,
L.P., a Delaware limited partnership, at East 5058 Grapeview Loop, Allyn,
Washington 98524 ("Payee"), or such other place as the Payee may from time to
time designate, the principal sum of ONE MILLION AND NO/100 DOLLARS
($1,000,000.00) plus interest thereon, as follows:

     1.   INTEREST. The unpaid principal balance shall accrue interest at the
rate of five and one half percent (5.5%) per annum, commencing January 1, 1996.
Interest shall be computed on the basis of the actual number of calendar days in
the year and the number of days elapsed. From and after the date interest begins
to accrue, interest shall be paid quarterly in arrears, on the last day of each
calendar quarter.

     2.   PRINCIPAL PAYMENTS. Payments of principal shall be made in four
installments of TWO HUNDRED FIFTY THOUSAND AND NO/100 DOLLARS ($250,000) each.
The first principal installment shall be paid on the earlier of (i) the first
anniversary of the closing of the Company's initial public offering of its
common stock, and (ii) December 1, 1997. Such date on which the first payment of
principal is required hereunder is referred to as the First Payment Date. The
remaining three installments shall be due and payable on the first, second, and
third anniversaries, respectively, of the First Payment Date ("Payment Dates").
The twelve month period ending on each Payment Date is referred to herein as a
"Payment Year." Notwithstanding any other provision of this Note, all amounts
due hereunder shall be paid in full on or before December 31, 2001.

     3.   LIMITATIONS ON PAYMENT. Notwithstanding Paragraph 2, the amount
payable on any Payment Date (principal plus interest) shall be limited to the
greater of (a) twenty percent (20%) of the Company's gross revenues for the
Payment Year ending on such Payment Date or (b) ten percent (10%) of the
Company's invested capital on such Payment Date. This limitation is hereinafter
referred to as the "Payment Limits." The excess of the installment and any other
amounts hereunder due on a Payment Date over the Payment Limit shall cumulate
and be payable, together with the next scheduled installment, on the next
succeeding Payment Date, up to the amount of the Payment Limit, with the excess,
if any, to cumulate again and be payable on the next Payment Date, subject to
the Payment Limit. If this Note is not paid in full on the last scheduled
Payment Date by reason of the Payment Limits, the time for payments shall be
extended by one additional 12-month period, and the Company shall pay to 
holder on the last day of such 12-month period the entire unpaid principal
balance and all accrued interest plus any other amounts due hereunder.

     4.   LATE CHARGE. In the event any payment is not received within seven (7)
days after its due date, the Company agrees to pay a late charge equal to two
percent (2%) of the amount then due as the agreed amount of the Payee's damages
for such late payment. The Company acknowledges that this late charge is
reasonable and that it would be impractical or extremely difficult to fix the
amount of holder's actual damages in the event of late payment.

     5.   PAYMENTS: PREPAYMENT. Payments made hereunder shall be credited first
to accrued interest and the remainder to principal. The Company shall have the
right to prepay this Note in whole or in part, at any time, on ten (10) days'
advance written notice.

<PAGE>


     6.   CURRENCY. All payments of principal, interest or other charges shall
be made in U.S. dollars.

     7.   DEFAULT. If payment of any installment hereunder is not made within
ten (10) days after the same is due, the whole sum of principal and interest
hereunder shall become immediately due at the option of the Payee. Following
default, whether or not holder accelerates this Note, interest shall accrue on
the unpaid amounts at the rate of two points over the interest rate otherwise in
effect hereunder. This Note is given pursuant to a License Agreement between
INTERTEC LTD a Delaware Limited Partnership, and the Company of even date
herewith.

     8.   WAIVERS: AMENDMENTS. The Company waives diligence, presentment,
protest and demand, and also any notice of protest, demand, or dishonor of this
Note. Any delay in exercising, failure to exercise or partial exercise by Payee
of any of its rights or remedies hereunder shall not constitute a waiver
thereof. This Note cannot be modified except by a writing signed by the Company
and the Payee which makes reference to this Note.

     9.   GOVERNING LAW. This Note shall be construed and governed by the laws
of the state of Washington. If any provision of this Note is determined by a
court of competent jurisdiction to be invalid or unenforceable, the remaining
provisions shall be fully enforceable to the extent permitted by law.

     10.  COSTS AND ATTORNEY'S FEES. The Company agrees to pay all costs,
including reasonable attorneys' fees, incurred by the Payee in enforcing payment
hereof.

     11.  RESTATEMENT. This Restated Note supercedes in their entirety all prior
notes between the Company and Payee and all amendments thereto.

     IN WITNESS WHEREOF, this Note is executed as of the day and year first set
forth above.

                                             ELECTRONIC HAIR STYLING, INC., a
                                             Washington corporation

                                             By: /s/ Don Hoff
                                                -----------------------------
                                                Don Hoff, President

                                             By: /s/ Donald Porter
                                                -----------------------------
                                                Donald Porter, Vice President

Accepted:

INTERTEC HOLDINGS, L.P.
By:  Intertec Holdings, Inc., general partner

     By:  /s/ Perry D. Hoff
          ---------------------
          Perry Hoff, President





<PAGE>
                                                                    EXHIBIT 23.2
 
                         INDEPENDENT AUDITORS' CONSENT
 
   
    We  consent to the use in this Amendment No. 2 to Registration Statement No.
333-2722 of Electronic Hair Styling, Inc.  of our report dated January 24,  1996
on the financial statements of PCD, the Personal Care Division of DowBrands L.P.
(which  report expresses an unqualified opinion on such financial statements and
includes an explanatory paragraph referring to PCD's basis of presentation), and
our report dated March 21, 1996  on the financial statements of Electronic  Hair
Styling, Inc., appearing in the Prospectus, which is a part of such Registration
Statement.
    
 
    We  also consent to the references to us under the heading "Experts" in such
Prospectus.
 
   
DELOITTE & TOUCHE LLP
San Francisco, California
May 17, 1996
    

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                           2,338
<SECURITIES>                                         0
<RECEIVABLES>                                   13,493
<ALLOWANCES>                                     (711)
<INVENTORY>                                     11,140
<CURRENT-ASSETS>                                26,369
<PP&E>                                          16,426
<DEPRECIATION>                                   (143)
<TOTAL-ASSETS>                                  42,967
<CURRENT-LIABILITIES>                           16,022
<BONDS>                                         20,350
                                0
                                      8,500
<COMMON>                                            29
<OTHER-SE>                                     (1,935)
<TOTAL-LIABILITY-AND-EQUITY>                     6,594
<SALES>                                          8,070
<TOTAL-REVENUES>                                 8,070
<CGS>                                            5,656
<TOTAL-COSTS>                                    5,656
<OTHER-EXPENSES>                                 3,496
<LOSS-PROVISION>                                    27
<INTEREST-EXPENSE>                                 300
<INCOME-PRETAX>                                (1,382)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (1,382)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (1,382)
<EPS-PRIMARY>                                   (0.33)
<EPS-DILUTED>                                   (0.33)
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                             456
<SECURITIES>                                         0
<RECEIVABLES>                                   16,366
<ALLOWANCES>                                     (913)
<INVENTORY>                                     10,267
<CURRENT-ASSETS>                                26,303
<PP&E>                                          16,490
<DEPRECIATION>                                     456
<TOTAL-ASSETS>                                  42,805
<CURRENT-LIABILITIES>                           16,487
<BONDS>                                         20,271
                                0
                                      8,500
<COMMON>                                            29
<OTHER-SE>                                     (2,482)
<TOTAL-LIABILITY-AND-EQUITY>                     6,047
<SALES>                                         28,480
<TOTAL-REVENUES>                                28,480
<CGS>                                           17,954
<TOTAL-COSTS>                                   17,954
<OTHER-EXPENSES>                                10,843
<LOSS-PROVISION>                                   188
<INTEREST-EXPENSE>                                 414
<INCOME-PRETAX>                                  (723)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                              (723)
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<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (723)
<EPS-PRIMARY>                                   (0.18)
<EPS-DILUTED>                                   (0.18)
        

</TABLE>


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