ELECTRONIC HAIR STYLING INC
8-K, 1996-11-08
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549



                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                      the Securities Exchange Act of 1934



Date of Report (Date of earliest event reported):  November 7, 1996


                         Electronic Hair Styling, Inc.
             (Exact name of registrant as specified in its charter)


   Delaware                        0-28174                 68-0301547
(State or other                  (Commission            (IRS Employer
jurisdiction of                 File Number)           Identification
incorporation)                                                Number)


                    One Lovell Avenue, Mill Valley, CA 94941
              (Address of principal executive offices) (Zip Code)


              Registrant's telephone number, including area code:
                                 (415) 380-8200






Page 1 of 2 Pages.

423531.1

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Item 5.  Other Events.

                  In a press release, dated October 30, 1996, a copy of which
is attached hereto as Exhibit 20.1 and the full text of which is incorporated
by reference herein, the Registrant announced its financial results for the
third quarter ended September 30, 1996.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

                  (c)      Exhibits.

                           20.1     Press Release dated October 30, 1996.


                                   SIGNATURES


                  Pursuant to the requirements of the Securities Exchange Act
of 1934, the Registrant has duly caused this report to be signed on its behalf
by the undersigned hereunto duly authorized.


                                  Electronic Hair Styling, Inc.
                                  (Registrant)



Dated:  November 7, 1996            By:      /s/ Donald E. Porter
                                             --------------------
                                             Donald E. Porter
                                             Vice President









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423531.1


[LOGO]

                         Electronic Hair Styling, Inc.



FOR IMMEDIATE RELEASE


FOR FURTHER INFORMATION:

Corey Cutler                                    Donald E. Porter
Dewe Rogerson, Inc.                             Electronic Hair Styling, Inc.
(212) 688-6840                                  (415) 380-8200


                      EHS CONTINUES TURNAROUND OF LAMAUR
                     REPORTING ANOTHER QUARTER OF EARNINGS

Mill Valley, CA, October 30, 1996 - Electronic Hair Styling, Inc. (NASDAQ:EHST)
today announced its financial results for the third quarter ended September 30,
1996.

The $120 million Lamaur division of EHS continues its profitable trend under
new management. This accomplishment follows several years of losses for the
division while under DowBrands. EHS acquired Lamaur from DowBrands in November
of 1995. Following the acquisition, in May 1996 the Company raised $20.8
million through an IPO. The net proceeds were used to reduce acquisition debt
and to provide working capital.

A major company focus following the Lamaur acquisition was to implement a
turnaround strategy by cutting operating costs, reversing the decline in sales
of existing brands and developing and delivering new products. The following
financial results are the Company's second quarterly report since going public
in May.

EHS announced third quarter net income increased to $0.6 million as compared
with pro forma net income of $0.3 million in the

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comparable 1995 period under Dow. EHS also announced third quarter net sales
decreased to $29.2 million as compared with pro forma net sales of $29.8
million, under Dow, in the third quarter of 1995. Pro forma data gives effect
to the acquisition of Lamaur from DowBrands as if it had occurred on January 1,
1995. For the third quarter of 1996, earnings per share were $0.08 per share
based upon 6,526,000 weighted average shares outstanding.

Net income for the nine month period was $0.5 million compared to a pro forma
net loss of $9.6 million due primarily from an $11 million write-down of assets
by Dow for the same period in 1995. For the nine months ended September 30,
1996, total net sales were $89.4 million, compared with pro forma net sales of
$91.7 million in the same nine month period in 1995.

Don G. Hoff, Chairman and Chief Executive Officer, said "EHS continues to be on
a path of profitability. The back-to-back earnings of $0.12 and $0.08 per share
for the quarters ended June 30 and September 30, 1996, respectively, are
consistent with security analysts' forecasts and demonstrate the Company's
focus on earnings. The Company has partially offset the decline in sales of
PERMASOFT(R) and SALON STYLE(R) by increases in sales of the STYLE(R) line and
contract manufacturing business. In addition, this performance combined with
improved sales in the salon group, enabled the Company to deliver positive
earnings for the nine month as well as for the third quarter. While there are
still challenges ahead, I am encouraged that the focus of our management team
will continue to yield results."

NEW PRODUCT DEVELOPMENTS
In an August 1996 Press Release, the Company announced the introduction of two
new products, WILLOW LAKE(TM) and APPLE PECTIN(R) NATURALS(TM).

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WILLOW LAKE(TM)
The Company is in the process of launching the new Willow Lake shampoo and
conditioner line into the mass retail trade. The new WILLOW LAKE(TM) product
line will be backed by a $30 million marketing campaign, providing the Company
an opportunity to capture a part of the $200 million natural products business
in mass retail stores which is growing at a 93% rate according to internal
Lamaur estimates. Shipping is scheduled to commence in January 1997; however,
due to high demand, early shipments will begin in the fourth quarter 1996.

APPLE PECTIN(R) NATURALS(TM)
Lamaur's Salon Division reports the favorable acceptance of its new APPLE
PECTIN(R) NATURALS(TM) product line as evidenced by early orders and
promotional commitments from Sally Beauty Supply, the largest distributor in
the professional beauty industry. Sally's recently recognized Lamaur as their
top vendor in 1996 in the hair care product category by inducting Lamaur into
the Sally Beauty Supply Company Vendor Hall of Fame.

Dominic LaRosa, Lamaur's President and CEO, said: "New products are an
essential part of our Company's growth. While developing advanced electronic
technology that will result in new and exciting long term products; for the
near term, we are challenging our R&D staff to create new products to meet the
needs of today's consumers." Mr. LaRosa added: "To accelerate the development
effort without substantial increases in cost, Lamaur is implementing a `Growth
Partner' program which involves selected vendors in our R&D effort." One
company that has agreed to become a Growth Partner is Henkel Chemical Company,
the USA division of a large German chemical and consumer products company that
has substantial research and production capabilities worldwide.

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The Company's EHS Laboratories is developing advanced Electronic Chemistry(TM)
technology to curl, color and condition hair. In addition to WILLOW LAKE(TM)and
APPLE PECTIN(R) NATURALS(TM), Lamaur markets the retail brands PERMASOFT(R),
SALON STYLE(R) AND STYLE(R), and a variety of other products for the salon
industry including LAMAUR(R), NUCLEIC A(R), VITA/E(R), PATIVA(R) and APPLE
PECTIN(R).



                         - financial tables attached -

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<TABLE>
                         ELECTRONIC HAIR STYLING, INC.
                       CONDENSED STATEMENT OF OPERATIONS

                    (In Thousands, except per share amounts)



<CAPTION>
                                                     NINE MONTHS ENDED SEPTEMBER 30

                                                           1996        1995       1995
                                                        HISTORICAL   PRO FORMA   HISTORICAL
                                                ------------------- ----------- --------

<S>                                                      <C>         <C>       <C>      
TOTAL NET SALES                                          $ 89,411    $ 91,688  $     ---
COST OF GOODS SOLD                                         55,275      54,984        ---
                                                 ------------------- ----------  -------
GROSS MARGIN                                               34,136      36,704        ---

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                                  32,949      34,234        461
WRITE-DOWN OF ASSETS                                          ---      11,000        ---
                                                 ------------------- ----------- -------
OPERATING INCOME (LOSS)                                     1,187      (8,530)      (461)

INTEREST EXPENSE                                           (1,083)     (1,187)       (57)
OTHER INCOME                                                  469          93        ---
                                                 ------------------- ----------- -------
INCOME (LOSS) BEFORE TAXES                                    573      (9,624)      (518)

INCOME TAXES                                                   29         ---        ---
                                                 -------------------  ---------- -------

NET INCOME (LOSS)                                        $    544    $ (9,624)   $  (518)
                                                 ===================  ========== =======

DIVIDENDS ON SERIES B
  PREFERRED STOCK                                            (133)        ---        ---

NET INCOME (LOSS) AVAILABLE TO
  COMMON SHAREHOLDERS                                    $    411    $ (9,624)   $  (518)
                                                 =================== =========== =======

NET INCOME (LOSS) PER
  COMMON SHARE                                           $   0.08    $  (2.36)   $ (0.13)
                                                 =================== =========== =======

WEIGHTED AVERAGE COMMON AND
  COMMON EQUIVALENT SHARES
  OUTSTANDING                                               5,291       4,086      4,086

</TABLE>


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<TABLE>
                         ELECTRONIC HAIR STYLING, INC.
                       CONDENSED STATEMENT OF OPERATIONS

                    (In Thousands, except per share amounts)



<CAPTION>
                                                     THREE MONTHS ENDED SEPTEMBER 30

                                               1996               1995               1995
                                            HISTORICAL          PRO FORMA      ...HISTORICAL
                                         -----------------  -----------------  -------------

<S>                                               <C>                <C>                <C>    
TOTAL NET SALES                                   $29,249            $29,832            $   ---
COST OF GOODS SOLD                                 17,538             17,462                ---
                                         ----------------   ----------------   ----------------
GROSS MARGIN                                       11,711             12,370                ---

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                          11,218             11,679                267
                                         ----------------   ----------------   ----------------
OPERATING INCOME (LOSS)                               493                691               (267)

INTEREST EXPENSE                                     (251)              (399)               (20)
OTHER INCOME                                          397                 20                ---
                                         ----------------   ----------------   ----------------
INCOME (LOSS) BEFORE TAXES                            639                312               (287)

INCOME TAXES                                           29                ---                ---
                                         ----------------   ----------------   ----------------

NET INCOME (LOSS)                                    $610               $312              $(287)
                                         ================   ================   ================

DIVIDENDS ON SERIES B
  PREFERRED STOCK                                    (100)              ---                 ---

NET INCOME (LOSS) AVAILABLE TO
  COMMON SHAREHOLDERS                                $510               $312              $(287)
                                         ================   ================   ================

NET INCOME (LOSS) PER
  COMMON SHARE                                      $0.08              $0.08             $(0.07)
                                         ================   ================   ================

WEIGHTED AVERAGE COMMON AND
  COMMON EQUIVALENT SHARES
  OUTSTANDING                                       6,526              4,086              4,086

</TABLE>




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