LAMAUR CORP
DEF 14A, 1997-04-23
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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{LOGO}

Don G. Hoff
Chairman and Chief Executive Officer


April 10, 1997



To Our Stockholders


On behalf of the Board of Directors,  I cordially  invite you to attend the 1997
Annual Meeting of  Stockholders  of The Lamaur  Corporation.  The Annual Meeting
will be held on May 9, 1997 at 10:00 a.m.,  Pacific time, in the conference room
at the Company's  headquarters  at One Lovell  Avenue,  Mill Valley,  California
94941. The formal Notice of Annual Meeting appears on the next page.


The attached Proxy Statement describes the matters that we expect to act upon at
the Annual  Meeting.  It is important that your views be represented  whether or
not you are able to be present at the Annual  Meeting.  Please sign and date the
enclosed  proxy card and return it in the enclosed  postage paid  envelope.  The
Board of Directors  recommends that  stockholders  vote FOR items 1 through 4 as
listed on the proxy card.


                              Sincerely,

                              THE LAMAUR CORPORATION


                              /s/
                              
                              Don G. Hoff
                              Chairman and Chief Executive Officer



                             The Lamaur Corporation
                     One Lovell Avenue Mill Valley CA 94941
                 Telephone 415 380 8200 Facsimile 415 380-8170
                                     <PAGE>



THE LAMAUR CORPORATION
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
To be held on May 9, 1997


TO THE STOCKHOLDERS:

         NOTICE IS HEREBY GIVEN that the Annual Meeting of  Stockholders  of The
Lamaur  Corporation  (the  "Company") will be held on May 9, 1997 at 10:00 a.m.,
Pacific time, at the Company's  headquarters at One Lovell Avenue,  Mill Valley,
California 94941 for the following purposes:

         1. To elect seven directors.

         2. To ratify and approve the adoption of the Company's  1997 Stock Plan
(the "Stock Plan"), including the reservation of approximately 239,150 shares of
Common Stock that have been previously reserved but are not issued or subject to
an  outstanding  option under either the 1996 Stock  Incentive Plan or the 1996
Nonstatutory  Stock  Option  Plan and any shares  returned  to these  plans as a
result of termination of options.

         3. To ratify and approve the adoption of the  Company's  1997  Employee
Stock Purchase Plan (the "Purchase Plan"),  including the reservation of 400,000
shares of Common Stock for issuance thereunder.

         4. To ratify the  appointment  of Deloitte & Touche LLP as  independent
auditors of the Company for the fiscal year ending December 31, 1997.

         5. To transact  such other  business as may  properly  come before the
     meeting or any adjournment thereof.
         Only  stockholders  of record at the close of business on April 9, 1997
are entitled to notice of and to vote at the meeting.

         All stockholders are cordially invited to attend the meeting in person.
However, to assure your representation at the meeting, you are urged to sign and
return the  enclosed  proxy as  promptly  as  possible  in the  postage  prepaid
envelope  enclosed for that purpose.  Any stockholder  attending the meeting may
vote in person even if the stockholder has previously returned a proxy.

                          By Order of the Board of Directors


                          John D. Hellmann
                          Vice President, Chief Financial Officer & Secretary

Mill Valley, California
April 10, 1997


<PAGE>





                           THE LAMAUR CORPORATION

                          PROXY STATEMENT FOR 1997
                       ANNUAL MEETING OF STOCKHOLDERS
                               ---------------

               INFORMATION CONCERNING SOLICITATION AND VOTING

General

         The enclosed  Proxy is solicited on behalf of the Board of Directors of
The  Lamaur  Corporation  (the  "Company")  for  use at the  Annual  Meeting  of
Stockholders  to be held on May 9, 1997 at 10:00 a.m.,  Pacific  time, or at any
adjournment  thereof,  for the purposes set forth herein and in the accompanying
Notice of Annual Meeting of Stockholders. The Annual Meeting will be held at the
Company's headquarters at One Lovell Avenue, Mill Valley, California 94941.

         The proxy solicitation materials were mailed on or about April 22, 1997
to all stockholders entitled to vote at the meeting.

Record Date and Share Ownership

         Stockholders  of record at the close of  business on April 9, 1997 (the
"Record Date") are entitled to notice of the meeting and to vote at the meeting.
At the Record Date,  5,659,495  shares of the Company's Common Stock were issued
and outstanding and held of record by 394 registered stockholders.

         Also, at the Record Date,  1,000,000 shares of Series A Preferred Stock
and 763,500 shares of Series B Preferred  Stock were issued and  outstanding and
held of record by one  stockholder.  The Preferred Stock is convertible  into an
aggregate of 1,163,910 shares of Common Stock at a rate of 0.66 shares of Common
Stock for each share of Preferred Stock held

Revocability of Proxies

         Any proxy  given  pursuant to this  solicitation  may be revoked by the
person  giving it at any time before its use by  delivering  to the Secretary of
the Company a written  notice of revocation  or a duly executed  proxy bearing a
later date or by attending the meeting and voting in person.

Voting and Solicitation

         Holders  of Common  Stock are  entitled  to one vote for each  share of
Common Stock held.  Holders of Preferred Stock are entitled to one vote for each
share of Common Stock into which such Preferred Stock is convertible. Each share
of Preferred  Stock is currently  convertible  into 0.66 shares of Common Stock.
The Preferred Stock votes with the Common Stock on an as-converted  basis on all
matters,  except  as  otherwise  required  by  Delaware  law  or  the  Company's
Certificate of Incorporation.  Accordingly, based on the number of shares issued
and outstanding at the Record Date, an aggregate of 6,823,405 votes are entitled
to be cast at the Annual Meeting. Stockholders do not have the right to cumulate
their votes in the election of directors.



<PAGE>


                                                            

         This  solicitation  of proxies is made by the Company,  and all related
costs will be borne by the Company.  The Company may reimburse  brokerage  firms
and other persons representing beneficial owners of shares for their expenses in
forwarding   solicitation   material  to  such   beneficial   owners.   Original
solicitation of proxies by mail may be  supplemented by telephone,  telegraph or
personal  solicitations by directors,  officers or employees of the Company.  No
additional compensation will be paid for any such services.

Quorum; Abstentions; Broker Non-Votes

         The  required  quorum for the  transaction  of  business  at the Annual
Meeting is a majority  of the votes  eligible to be cast by holders of shares of
Common  Stock and  Preferred  Stock issued and  outstanding  on the Record Date.
Shares that are voted "FOR,"  "AGAINST" or "WITHHELD  FROM" a matter are treated
as being  present at the meeting for purposes of  establishing  a quorum and are
also treated as shares entitled to vote at the Annual Meeting (the "Votes Cast")
with respect to such matter.

         Although  there is no  definitive  statutory  or case law  authority in
Delaware as to the proper  treatment of abstentions,  the Company  believes that
abstentions  should be counted for purposes of determining both (i) the presence
or absence of a quorum for the transaction of business and (ii) the total number
of Votes Cast with respect to a proposal (other than the election of directors).
In the absence of a controlling  precedent to the contrary,  the Company intends
to treat abstentions in this manner. Accordingly, abstentions will have the same
effect as a vote against the proposal.

         In a 1988  Delaware  case,  Berlin v.  Emerald  Partners,  the Delaware
Supreme Court held that,  while broker  non-votes should be counted for purposes
of  determining  the  presence  or absence of a quorum  for the  transaction  of
business, broker non-votes should not be counted for purposes of determining the
number of Votes Cast with respect to the particular proposal on which the broker
has  expressly  not voted.  Accordingly,  the  Company  intends to treat  broker
non-votes in this manner.  Thus, a broker  non-vote  will not have any effect on
the outcome of the voting on a proposal.

Deadline for Receipt of Stockholder Proposals

         Proposals  of  stockholders  of the  Company  which are  intended to be
presented  by  such  stockholders  at  the  Company's  1998  Annual  Meeting  of
Stockholders  must be received by the Company no later than December 31, 1997 in
order that they may be considered for inclusion in the proxy  statement and form
of proxy relating to that meeting.

Security Ownership of Certain Beneficial Owners and Management

         The  following  table  sets forth  certain  information  regarding  the
beneficial ownership as of December 31, 1996 of the Company's Common Stock as to
(i) each  director,  (ii) each of the executive  officers  listed in the Summary
Compensation  Table below, (iii) all executive officers and directors as a group
and (iv) each  person  known by the Company to be the  beneficial  owner of five
percent  or more of the  outstanding  Common  Stock.  The  percentage  owned  is
calculated  based  upon  5,603,395  shares of  Common  Stock  outstanding  as of
December 31, 1996. Unless otherwise indicated, each of the stockholders has sole
voting investment power with respect to the shares beneficially  owned,  subject
to community property laws.



Name of Beneficial Owner               Amount and Nature            Percentage
                                       of                           Owned
                                       Beneficial Ownership




Don G. Hoff(1)(2)                                 1,910,618             32.7%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Perry D. Hoff(2)(3)                               1,700,078             30.3%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Intertec Holdings, L.P.(2)                        1,676,318             30.0%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

DowBrands Inc.(4)                                 1,163,910             17.2%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Kennedy Capital Management, Inc.(5)                 537,100              9.6%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Parsow Partnership, Ltd.(6)                         444,200              7.9%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Futurtec, L.P.(7)                                   419,842              7.5%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Dominic J. LaRosa(8)                                148,500              2.6%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Gerald A. Eppner(9)                                  85,800              1.5%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Joseph F. Stiley, III                                64,900              1.2%
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

William M. Boswell(10)                               26,400                 *
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Ronald P. Williams(11)                               21,450                 *
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Paul E. Dean(12)                                     16,600                 *
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Michele L. Redmon(13)                                13,200                 *
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

Harold M. Copperman(14)                               7,600                 *
- - ------------------------------------------------------------ -- --------------
- - ------------------------------------------------------------ -- --------------

All executive officers and directors
of the Company as a group (16 persons) (15)       2,510,867             40.8%

- - ----------
*Represents less than one percent.

     (1)  The  address  of Don G. Hoff is One Lovell  Avenue,  Mill  Valley,  CA
          94941.  Includes  234,300  shares  that may be acquired by Don G. Hoff
          upon the  exercise of options  exercisable  within 60 days of December
          31,1996.  Excludes 96,360 shares held directly by other members of Don
          G. Hoff's family as to which he disclaims beneficial ownership. Don G.
          Hoff is the father of Perry D. Hoff.
     (2)  The address of Intertec  Holdings,  L.P. is East 5058 Grapeview  Loop,
          Allyn,  WA  98524.  Consists  of  1,676,318  shares  held by  Intertec
          Holdings,  L.P., an investment  partnership  whose general  partner is
          Intertec  Holdings,  Inc.,  a  corporation  of which  Don G. Hoff is a
          director,  Perry D. Hoff is president and a director and other members
          of  the  Hoffs'  immediate  family  are  the  remaining  officers  and
          directors and whose sole limited  partner is Intertec  Ltd., a limited
          partnership in which Don G. Hoff holds a 25% limited partner  interest
          (together  with his wife),  Perry D. Hoff holds a 25% limited  partner
          interest and members of the Hoffs'  immediate family own the remainder
          of  limited  partnership  interest,  and whose  general  partner  is a
          corporation  of which Don G. Hoff is a director,  Mr. Perry D. Hoff is
          an officer and a director  and other  members of the Hoffs'  immediate
          family are the remaining officers and directors.  Excludes shares that
          Intertec  Holdings,  L.P.  may be required  to purchase  pursuant to a
          stock purchase agreement with the Company.
     (3)  The address of Perry D. Hoff is East 5058 Grapeview  Loop,  Allyn,  WA
          98524.  Includes  10,560  shares  held  directly  by Perry D. Hoff and
          13,200  shares that may be acquired by Perry D. Hoff upon the exercise
          of options  exercisable  within 60 days of December 31, 1996. Does not
          include  85,800  shares  held  directly  by other  members of Perry D.
          Hoff's family as to which he disclaims beneficial ownership.  Perry D.
          Hoff is the son of Don G. Hoff.
     (4)  The address of DowBrands Inc. is 9550 Zionsville Road, P.O. Box 68511,
          Indianapolis,  IN 46268.  Consists  of  1,163,910  shares  that may be
          acquired  upon the  conversion  of Series A and  Series B  Convertible
          Preferred Stock.  DowBrands Inc. owns 100% of the outstanding Series A
          and Series B Preferred Stock.
     (5)  The  address  of  Kennedy  Capital  Management,  Inc.  is 10829  Olive
          Boulevard, St. Louis, MO 63141. It disclaims voting power for 8,400 of
          these shares.
     (6)  The address of Parsow  Partnership,  Ltd. and Elkhorn Partners Limited
          Partnership is P.O. Box 0449,  Elkhorn,  NE 68022.  Parsow and Elkhorn
          beneficially own 339,200 and 105,000 of the shares, respectively.
     (7)  The address of Futurtec, L.P. is 111 Great Neck Road, Suite 301, Great
          Neck,  NY 11021.  Futurtec  Capital  Corp.,  the  general  partner  of
          Futurtec,  L.P.,  exercises sole voting and investment  power over the
          shares held by Futurtec, L.P. Mr. Ido Klear is the sole stockholder of
          Futurtec Capital Corp.
     (8)  Includes  82,500  shares  that may be  acquired  upon the  exercise of
          options and warrants exercisable within 60 days of December 31, 1996.
     (9)  Includes  13,200  shares  that may be  acquired  upon the  exercise of
          options exercisable within 60 days of December 31, 1996.
     (10) Consists of 26,400  shares that may be acquired  upon the  exercise of
          options and warrants exercisable within 60 days of December 31, 1996.
     (11) Consists of 21,450  shares that may be acquired  upon the  exercise of
          options and warrants exercisable within 60 days of December 31, 1996.
     (12) Includes  6,600  shares  that may be  acquired  upon the  exercise  of
          options exercisable within 60 days of December 31, 1996.
     (13) Consists of 13,200  shares that may be acquired  upon the  exercise of
          options and warrants exercisable within 60 days of December 31, 1996.
     (14) Includes  6,600  shares  that may be  acquired  upon the  exercise  of
          options exercisable within 60 days of December 31, 1996.
     (15) Includes  542,825  shares  that may be acquired  upon the  exercise of
          options and warrants exercisable within 60 days of December 31, 1996.

         As of the Record  Date,  the per share  market  value of the  Company's
Common Stock was $3.25,  based on the last reported  trade price on that date on
The Nasdaq National Market.


<PAGE>


                             PROPOSAL NO. 1
                          ELECTION OF DIRECTORS

Nominees

         A board of seven  directors  is to be elected at the Annual  Meeting of
Stockholders.  Unless  otherwise  instructed,  the proxy  holders  will vote the
proxies  received by them for the Company's  nominees named below.  In the event
that any  nominee of the Company is unable or declines to serve as a director at
the time of the Annual  Meeting of the  Stockholders,  the proxies will be voted
for any nominee who shall be  designated  by the present  Board of  Directors to
fill the  vacancy.  It is not  expected  that any nominee will be unable or will
decline  to serve as a  director.  In the  event  that  additional  persons  are
nominated  for  election  as  directors,  the proxy  holders  intend to vote all
proxies received by them in such a manner as will assure the election of as many
of the  nominees  listed  below as  possible,  and in such  event  the  specific
nominees to be voted for will be  determined by the proxy  holders.  The term of
office of each person  elected as a director will continue until the next Annual
Meeting of  Stockholders  or until a successor has been elected and qualified or
until resignation or removal.

         The nominees, and certain information about them as of the Record Date,
are set forth below:

<TABLE>
                                                                                                    Director
<CAPTION>
            Name of Nominee                Age                      Position(s)                      Since
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

<S>                                           <C>                                                     <C> 
Don G. Hoff............................       61  Chairman of the Board and                           1993
                                                  Chief Executive Officer
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Dominic J. LaRosa......................       54  President and CEO - Lamaur Division                 1995
                                                  and Director
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Harold M. Copperman....................       63  Director                                            1995
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Paul E. Dean...........................       59  Director                                            1995
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Gerald A. Eppner.......................       58  Director                                            1993
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Perry D. Hoff..........................       38  Director                                            1993
- - ---------------------------------------- -------- ------------------------------------------------ -----------
- - ---------------------------------------- -------- ------------------------------------------------ -----------

Joseph F. Stiley, III..................       58  Director                                            1994
- - ---------------------------------------- -------- ------------------------------------------------ -----------
</TABLE>


        Don G. Hoff is the founder of the Company and has served as its Chairman
of the Board and Executive  Officer  since its  formation in 1993.  Mr. Hoff has
also served as Chairman and Chief Executive  Officer of Intertec Ltd., a private
investment company specializing in technology,  since 1975. Mr. Hoff serves as a
Director for a number of mutual funds with major financial  institutions.  He is
currently  Chairman of Baring's Asia Pacific Fund and has been a Director of the
fund since 1991.  He also serves as a Director of Prudential  Short-Term  Global
Income Fund (since  1990);  Director of  Prudential  Pacific  Growth Fund (since
1991);  and Director of Barings Greater China Fund (since 1992). Mr. Hoff spends
the majority of his time on the business of the Company.

        Dominic J. LaRosa  joined the Company as a director in  September  1995,
has been President and CEO of the Lamaur Division since November 1995. From 1993
to 1995, Mr. LaRosa was the founding  President and Chief  Executive  Officer of
J.B.  Williams  Company,  Inc., a personal care products  company.  From 1982 to
1992,  he held  senior  management  positions  at Colgate  Palmolive/The  Mennen
Company,  including  President  and  CEO of  the  Aromatic  Industries  Division
(1989-1992),  General Manager of the Personal Care Division (1987-1989) and Vice
President  Marketing  (1982-1987).  Mr. LaRosa  served as Marketing  Director of
Bristol-Myers  Company,  Drackett  Products  Division from  1979-1982,  and held
marketing director and product manager positions at Sterling Drug Company,  Lehn
& Fink Division from 1971 to 1979.

        Harold M.  Copperman has been a Director of the Company since  September
1995 and is Chairman  of the  Compensation  Committee  and a member of the Audit
Committee  and the  Nominating  Committee.  Mr.  Copperman  is Vice  Chairman of
Impulse Telecommunications Corporation, a position he has held since 1990. Prior
to 1990, he held chief  executive and senior  management  positions in strategic
relations,  business  development,  marketing and operations with  multinational
organizations  as well  as  start-up  entrepreneurial  ventures.  These  include
Electronic   Data  System   Corporation   (1987-1990)   and  Advanced   Business
Communications,  Inc. (1983-1987). Mr. Copperman's experience in high technology
global  business  environments  also includes  senior  executive  positions with
Northern Telecom Ltd., Stromberg Carlson Corporation and ITT Corporation.

        Paul E. Dean has been a Director of the Company since September 1995 and
is a member of the Audit,  Compensation and Nominating Committees.  Prior to his
retirement in August 1993, Mr. Dean was associated with The Dow Chemical Company
for over 30 years.  Immediately  prior to retiring and since 1991,  Mr. Dean was
the Director of  Corporate  New  Ventures at Dow,  responsible  for managing new
technology and related business development programs.

        Gerald A. Eppner has been a Director of the Company since April 1993 and
is  Chairman of the Audit  Committee.  He has been a partner in the New York law
firm of Battle Fowler LLP,  legal counsel to the Company  since  February  1993,
specializing in domestic and international corporate and securities law matters.
Prior to  February  1993,  Mr.  Eppner was a partner in the New York law firm of
Reid & Priest.

        Perry D. Hoff has been a Director of the Company since April 1993 and is
Chairman of the Nominating  Committee.  He has been the President and a Director
of Intertec  Holdings,  Inc.,  since 1990,  and a Director and Vice President of
Operations of Innovative Capital Management, Inc., a private investment company,
affiliated with Intertec Holdings, L.P., since 1980. Perry D. Hoff is the son of
Don G. Hoff.

        Joseph F. Stiley,  III joined the Board in March 1994 and is a member of
the Compensation  Committee.  Prior to that date and from April 1993, Mr. Stiley
was Vice  President of the Company,  responsible  for research and  development.
From  December  1987 to 1993,  Mr.  Stiley was a consultant  to high  technology
companies,  including  Intertec  Ltd.  From 1984 to 1987,  Mr.  Stiley served as
Executive  Vice  President  of AT&E.  From 1977 to 1983,  he held key  executive
positions with several publicly owned companies,  including a strategic business
unit of General Telephone and Electronics and Digital Broadcasting  Corporation.
Mr. Stiley has consulted to the governments of Canada and France, other European
and  domestic   corporations,   and  has  participated  in  the  development  of
international standards for communications.

Vote Required

        The seven nominees  receiving the highest number of affirmative votes of
the Votes Cast shall be elected as directors.  Votes  withheld from any director
are counted for purposes of determining  the presence or absence of a quorum for
the transaction of business, but have no legal effect under Delaware law.

Board Meetings and Committees

        The Board of  Directors  of the  Company  held a total of four  meetings
during the fiscal year ended  December 31, 1996.  The Audit  Committee held four
meetings and the  Compensation  Committee  held four meetings  during the fiscal
year ended December 31, 1996. Each director  attended at least 75% of Board and,
where applicable, committee meetings held during fiscal 1996.

Committees of the Board of Directors

        The Audit Committee,  established in April 1993,  currently  consists of
Messrs.  Eppner  (Chairman),  Dean and  Copperman.  The  functions  of the Audit
Committee are to recommend annually to the Board of Directors the appointment of
the  independent  public  accountants of the Company,  review the scope of their
annual audit and other services they are asked to perform,  review the report on
the Company's  financial  statements  following the audit, review the accounting
and financial  policies of the Company and review  management's  procedures  and
policies with respect to the Company's internal accounting controls.

        The Compensation  Committee,  also established in April 1993,  currently
consists of Messrs. Copperman (Chairman),  Dean and Stiley. The functions of the
Compensation Committee are to review and approve salaries,  benefits and bonuses
for all  executive  officers of the Company,  and to review and recommend to the
Board of  Directors  matters  relating to  employee  compensation  and  employee
benefit plans. The  Compensation  Committee also administers the Company's stock
option plans.

        The  Nominating  Committee,  established  in  February  1997,  currently
consists of Messrs.  Perry Hoff  (Chairman),  Copperman and Dean. The purpose of
the  Nominating  Committee is to develop  criteria for nominating new members of
the  Board  and to  identify  potential  candidates  for  such  nomination.  The
Nominating   Committee  will  consider   stockholder   recommendations  for  new
directors.  However,  the final  determination  of whether a  candidate  will be
nominated to become a member of the Company's Board of Directors is reserved for
the Nominating Committee. Any suggestions may be submitted in writing, attention
"Nominating Committee of the Board of Directors," at the Company's headquarters.

Compensation of Directors

        During fiscal 1996, each of the  non-employee  directors was compensated
for  participating in Board and committee  meetings as follows:  For the May and
September  1996  meetings,  each  director  who  attended  received  $500  (plus
reasonable out-of-pocket expenses).  Commencing the last quarter of fiscal 1996,
the  Company's   non-employee  Directors  are  paid  $1,000  per  quarter  (plus
reasonable  out-of-pocket  expenses),  plus $500 per day for each meeting beyond
the four regularly scheduled meetings. In addition,  non-employee  Directors are
entitled  to  receive  options  to  purchase  shares of Common  Stock  under the
Company's  Outside  Director and Advisory Board Plan. See "Stock Option Plan for
Non-Employee Directors and Advisory Board Members."

        Battle  Fowler LLP, of which Gerald A.  Eppner,  Esq., a Director of the
Company,  is a partner,  has  represented  the Company as general  legal counsel
since  1993.  During  1996,  the Company  paid fees to Battle  Fowler LLP in the
amount of $676,000,  including  fees in connection  with the  Company's  initial
public offering.

        During 1996 Joseph F. Stiley applied $44,114 in non-cash credits awarded
in 1994 for  services  rendered  to the  Company  toward the  exercise  price of
options to purchase  33,000 shares of the  Company's  Common Stock which had the
effect of reducing the exercise price of these options from $55,143 to $11,029.


                               PROPOSAL NO. 2
                       APPROVAL OF THE 1997 STOCK PLAN

         On February  25, 1997,  the Board of  Directors  adopted the 1997 Stock
Plan (the "Plan") and reserved (i) any shares that have been previously reserved
but are not  issued  or  subject  to an  outstanding  option  under  either  the
Company's 1996 Stock Incentive Plan ("Incentive Plan") or the 1996 Nonstatutory
Stock  Option Plan ("NSO Plan") as of the date of  stockholder  approval of this
Plan and (ii) any shares  returned to the  Incentive  Plan and the NSO Plan as a
result of  termination  of options under the Incentive Plan and the NSO Plan. As
of April 10, 1997, the number of shares reserved under the Plan would be 239,150
Shares,  however this number may change  between  April 10, 1997 and May 9, 1997
due to grants and  terminations  of options under the Incentive Plan and the NSO
Plan during that period.

        As of April 10, 1997,  no options or stock has been granted  pursuant to
the Plan. The Plan is designed to attract and retain personnel by providing such
personnel long term equity participation in the Company relating directly to the
financial  performance  and long term  growth of the  Company.  A summary of the
material features of the Plan is included below.

        In 1993,  Section 162(m) was added to the Internal Revenue Code of 1986,
as amended. Section 162(m) limits the Company's deduction in any one fiscal year
for federal  income tax  purposes to  $1,000,000  per person with respect to the
Company's  Chief  Executive  Officer and its four other  highest paid  executive
officers  who are  employed  on the  last  day of the  fiscal  year  unless  the
compensation was not otherwise subject to the deduction limit.  Grants under the
Plan will not be subject to the deduction limitation if the stockholders approve
the Plan including the option grant limitations described below.  Therefore,  in
order to maximize the  Company's  federal  income tax  deductions,  the Board of
Directors  of the  Company  is  requesting  that the  stockholders  approve  the
adoption of the Plan at the Annual Meeting.

        The approval of the adoption of the Plan requires the  affirmative  vote
of the holders of a majority of the Votes Cast.

        The Board of  Directors  recommends  that  stockholders  vote  "FOR" the
approval of the Plan.

Summary of the Plan

        General.  The  purpose  of the Plan is to  attract  and  retain the best
available personnel for positions of responsibility with the Company, to provide
additional incentive to the employees,  directors and consultants of the Company
and to promote the success of the Company's business.  Options granted under the
Plan may be either  "incentive  stock options," as defined in Section 422 of the
Internal  Revenue Code of 1986, as amended (the "Code"),  or nonstatutory  stock
options. In addition,  shares of the Company's Common Stock may be granted under
the Plan.

        Administration. The Plan may generally be administered by the Board or a
committee  appointed  by the Board (the  "Administrator").  Subject to the other
provisions  of the Plan,  the Board has the  authority to (i) interpret the Plan
and apply its provisions; (ii) prescribe, amend or rescind rules and regulations
relating  to the Plan;  (iii)  select  the  persons  to whom  options  are to be
granted;  (iv) determine the number of shares to be made subject to each option;
(v) reduce the  exercise  price of any option to the then  current  fair  market
value;  (vi)  prescribe the terms and  conditions of each option  (including the
exercise  price,  whether an option will be  classified  as an  incentive  stock
option or a  nonstatutory  stock option and the  provisions  of the stock option
agreement to be entered into between the Company and the  grantee);  (vii) amend
any outstanding option subject to applicable legal and Plan restrictions; (viii)
authorize  any  person to  execute,  on behalf of the  Company,  any  instrument
required to effect the grant of an option; (ix) allow optionees to satisfy their
tax withholding  obligation with shares from the option  exercise;  and (x) take
any other actions deemed  necessary or advisable for the  administration  of the
Plan.  All  decisions,  interpretations  and other actions of the  Administrator
shall be final and binding on all holders of options and on all persons deriving
their rights therefrom.

        Eligibility;  Limitations.  Nonstatutory stock options and shares of the
Company's  Common Stock may be granted under the Plan to employees,  consultants
and  directors  of the  Company  and any parent or  subsidiary  of the  Company.
Incentive stock options may be granted only to employees.  Any optionee who owns
more than 10% of the combined  voting power of all classes of outstanding  stock
of the Company is not eligible for the grant of an incentive stock option unless
the  exercise  price of the option is at least 110% of the fair market  value of
the  Common  Stock on the date of grant and the term of the  option is no longer
than five years.

        Section  162(m)  of the Code  places  limits  on the  deductibility  for
federal income tax purposes of compensation paid to certain  executive  officers
of the  Company.  In order to  preserve  the  Company's  ability  to deduct  the
compensation  income  associated with options granted to such persons,  the Plan
provides  that no employee  may be granted,  in any fiscal year of the  Company,
options to purchase more than 500,000  shares of Common  Stock.  Notwithstanding
this limit, however, in connection with an employee's initial employment,  he or
she may be granted  options to purchase up to an  additional  500,000  shares of
Common Stock.

        Terms and  Conditions of Options.  Each option granted under the Plan is
evidenced  by a written  stock  option  agreement  between  the  Company and the
optionee, and is subject to the following additional terms and conditions:

        (a) Exercise Price. The  Administrator  determines the exercise price of
options at the time the options are granted.  The exercise price of an incentive
stock  option may not be less than 100% of the fair  market  value of the Common
Stock on the date such option is granted; provided,  however, the exercise price
of an incentive  stock option granted to a 10%  stockholder may not be less than
110% of the fair  market  value of the Common  Stock on the date such  option is
granted.  The fair market value of the Common Stock is generally determined with
reference to the last  reported  trade price for the Common Stock on the day the
option is granted.  The  exercise  price of a  nonstatutory  stock option may be
determined by the  Administrator;  provided,  however,  the exercise  price of a
nonstatutory   stock   option   intended   to  qualify   as   "performance-based
compensation"  within the meaning of Section  162(m) of the Code may not be less
than 100% of the fair market value of the Common Stock on the date of grant.

        (b) Exercise of Option. The Administrator determines when options become
exercisable,  and  may  in  its  discretion,   accelerate  the  vesting  of  any
outstanding option.

        (c) Form of  Consideration.  The means of payment for shares issued upon
exercise of an option is  specified in each option  agreement.  The Plan permits
payment to be made by cash, check, promissory note, other shares of Common Stock
of the Company (with some restrictions),  cashless exercise,  a reduction in the
amount of any Company liability to the optionee, any other form of consideration
permitted by applicable law, or any combination thereof.

        (d) Term of Option. The term of an incentive stock option may be no more
than ten years from the date of grant; provided that in the case of an incentive
stock option granted to a 10% stockholder, the term of the option may be no more
than five years from the date of grant.  No option  may be  exercised  after the
expiration of its term.

        (e) Termination of Employment.  If an optionee's employment,  consulting
or  director  relationship  terminates  for any  reason  (other  than  death  or
disability),  then all options held by the optionee under the Plan expire on the
earlier of (i) the date set forth in his or her notice of grant which  generally
will be three months from termination of the relationship or (ii) the expiration
date of such option which generally will be ten years from the date of grant. To
the  extent  the  option is  exercisable  at the time of such  termination,  the
optionee  may  exercise  all or part of his or her  option  at any  time  before
termination.

        (f) Permanent Disability; Death. If an optionee's employment, consulting
or  director  relationship  terminates  as  a  result  of  permanent  and  total
disability  (as  defined in the Code) or death,  then all  options  held by such
optionee under the Plan will expire on the earlier of (i) twelve months from the
date of termination of the optionee's  employment or (ii) the expiration date of
the  option.  The  optionee  or, if  applicable,  the  executor  or other  legal
representative  of  the  optionee's  estate  may  exercise  all or  part  of the
optionee's  option at any time  before such  expiration  to the extent that such
option was exercisable at the time of termination of employment.

        (g)  Nontransferability  of  Options.  Options  granted  under  the Plan
generally  are not  transferable  other than by will or the laws of descent  and
distribution,  and may be exercised  during the optionee's  lifetime only by the
optionee.  However,  the Administrator  may, in its discretion,  provide for the
transfer  of  options  to any member of the  optionee's  immediate  family or to
certain trusts and partnerships.  Following such transfer, any such options will
continue  to be  subject  to the same terms and  conditions  as were  applicable
immediately prior to the transfer.

        (h) Value  Limitation.  If the aggregate fair market value of all shares
of Common  Stock  subject to an  optionee's  incentive  stock  option  which are
exercisable  for the first time during any calendar year exceeds  $100,000,  the
excess options will be treated as nonstatutory stock options.

        (i) Other  Provisions.  The stock option  agreement  may contain other
terms,  provisions and conditions not inconsistent  with the Plan as may be
determined by the Administrator.

        Other Common Stock  Programs.  The  Administrator  may adopt one or more
incentive  compensation  arrangements for employees,  consultants and directors.
Such  arrangements  will allow  employees,  consultants and directors to acquire
shares of Common Stock,  whether by purchase,  outright grant or otherwise.  Any
such arrangements will be subject to the general provisions of the Plan.

        Adjustments Upon Changes in Capitalization.  In the event that the stock
of the Company changes by reason of any stock split,  reverse stock split, stock
dividend,  combination,  reclassification or other similar change in the capital
structure  of  the  Company  effected  without  the  receipt  of  consideration,
appropriate  adjustments will be made in the number and class of shares of stock
subject  to the Plan,  the  number  and class of shares of stock  subject to any
option  outstanding  under  the  Plan,  and  the  exercise  price  of  any  such
outstanding option.

        In the event of a liquidation or dissolution,  any  unexercised  options
will terminate.  The  Administrator  may, in its  discretion,  provide that each
optionee  will  have  the  right  to  exercise  all of the  optionee's  options,
including those not otherwise exercisable, until the date ten (10) days prior to
the consummation of the liquidation or dissolution.

        In  connection  with any change of control of the Company,  the optionee
will  have the  right to  exercise  the  option  as to all the  optioned  stock,
including shares not otherwise  exercisable.  In such event,  the  Administrator
will notify the optionee  that the option is fully  exercisable  within  fifteen
days of the change of control.  For purposes of the Plan, a change of control of
the Company means the occurrence of any of the following events:  (i) any person
is or becomes the owner directly or indirectly of securities representing 25% or
more of the total  voting  power (other than a person who owns 25% of such total
voting  power as of February  25, 1997 or other than any person who acquires 25%
or more of such total voting  power with the  approval of the Board),  or (ii) a
change  in the  composition  of the  Board as a result  of  which  fewer  than a
majority of the directors are incumbent directors.

        In connection  with any merger,  or acquisition of assets  involving the
Company,  each  outstanding  option  shall be  assumed or an  equivalent  option
substituted by the successor  corporation.  If the successor corporation refuses
to assume the options or to substitute  substantially  equivalent  options,  the
optionee  shall have the right to  exercise  the  option as to all the  optioned
stock, including shares not otherwise vested or exercisable.  In such event, the
Administrator  shall  notify the  optionee  that the option is fully  vested and
exercisable  for  fifteen  days from the date of such notice and that the option
terminates upon expiration of such period.

        Amendment  and  Termination  of the Plan.  The Board may  amend,  alter,
suspend or  terminate  the Plan,  or any part  thereof,  at any time and for any
reason.  However, the Company will obtain stockholder approval for any amendment
to the Plan to the extent  necessary to comply with  Section  162(m) and Section
422 of the Code, or any similar rule or statute.  No such action by the Board or
stockholders  may alter or impair any option  previously  granted under the Plan
without the written consent of the optionee. Unless terminated earlier, the Plan
will terminate ten years from the date of its approval by the Board.

Federal Income Tax Consequences

        Incentive  Stock Options.  An optionee who is granted an incentive stock
option does not  recognize  taxable  income at the time the option is granted or
upon its  exercise,  although  the  exercise  may  subject  the  optionee to the
alternative  minimum tax. Upon a  disposition  of the shares more than two years
after grant of the option and one year after exercise of the option, any gain or
loss is treated as long-term  capital gain or loss. If these holding periods are
not  satisfied,   the  optionee  recognizes  ordinary  income  at  the  time  of
disposition equal to the difference  between the exercise price and the lower of
(i) the fair  market  value of the shares at the date of the option  exercise or
(ii)  the sale  price  of the  shares.  Any  gain or loss  recognized  on such a
premature  disposition of the shares in excess of the amount treated as ordinary
income is treated as long-term or short-term capital gain or loss,  depending on
the holding period.  A different rule for measuring  ordinary income upon such a
premature disposition may apply if the optionee is also an officer, director, or
10%  stockholder  of the Company.  The Company is entitled to a deduction in the
same amount as the ordinary income recognized by the optionee.

        Nonstatutory  Stock Options.  An optionee does not recognize any taxable
income  at the time he or she is  granted  a  nonstatutory  stock  option.  Upon
exercise,  the optionee  recognizes  taxable  income  generally  measured by the
excess of the then fair market value of the shares over the exercise price.  Any
taxable income  recognized in connection  with an option exercise by an employee
of the  Company is subject to tax  withholding  by the  Company.  The Company is
entitled to a deduction in the same amount as the ordinary income  recognized by
the optionee.  Upon a disposition of such shares by the optionee, any difference
between  the sale price and the  optionee's  exercise  price,  to the extent not
recognized  as taxable  income as provided  above,  is treated as  long-term  or
short-term capital gain or loss, depending on the holding period.

        The foregoing is only a summary of the effect of federal income taxation
upon optionees and the Company with respect to the grant and exercise of options
under the Plan. It does not purport to be complete, and does not discuss the tax
consequences  of the employee's or  consultant's  death or the provisions of the
income  tax laws of any  municipality,  state or  foreign  country  in which the
employee or consultant may reside.

                                    PROPOSAL NO. 3
                   APPROVAL OF THE 1997 EMPLOYEE STOCK PURCHASE PLAN

        On December 4, 1996,  the Board of Directors  adopted the 1997  Employee
Stock Purchase Plan (the "Purchase  Plan") and reserved 400,000 shares of Common
Stock for issuance thereunder subject to stockholder  approval.  As of April 10,
1997, no options had been granted pursuant to the Plan.

        The  approval  of  the  adoption  of  the  Purchase  Plan  requires  the
affirmative vote of the holders of a majority of the Votes Cast.

        The Board of  Directors  recommends  that  stockholders  vote  "FOR" the
approval of the Purchase Plan.

Summary of the Purchase Plan

     General.  The purpose of the Purchase Plan is to provide  employees with an
opportunity to purchase Common Stock of the Company through payroll  deductions.

     Administration.  The  Purchase  Plan may be  administered  by the  Board of
Directors (the "Board") or a committee  appointed by the Board. All questions of
interpretation  or  application of the Purchase Plan are determined by the Board
or its appointed committee,  and its decisions are final, conclusive and binding
upon all participants.

        Eligibility.  Each employee of the Company (including  officers),  whose
customary  employment  with the  Company  is at least 20 hours per week and more
than five months in any calendar year, is eligible to participate in an Offering
Period (as defined below); provided,  however, that no employee shall be granted
an option under the Purchase Plan (i) to the extent that,  immediately after the
grant,  such  employee  would own 5% of either the voting  power or value of the
stock of the  Company,  or (ii) to the extent that his or her rights to purchase
stock under all employee stock  purchase plans of the Company  accrues at a rate
which exceeds $25,000 worth of stock (determined at the fair market value of the
shares at the time such  option is granted)  for each  calendar  year.  Eligible
employees become  participants in the Purchase Plan by filing with the Company a
subscription  agreement authorizing payroll deductions prior to the beginning of
each Offering Period unless a later time for filing the  subscription  agreement
has been set by the Board.

        Participation  in an  Offering.  The  Purchase  Plan is  implemented  by
offering  periods  lasting  for two years  (an  "Offering  Period"),  with a new
Offering Period  commencing every year.  Common Stock may be purchased under the
Purchase  Plan every six months (a "Purchase  Period"),  unless the  participant
withdraws or terminates  employment earlier. To the extent the fair market value
of the Common Stock on any exercise date in an Offering Period is lower than the
fair market value of the Common  Stock on the first day of the Offering  Period,
then all  participants in such Offering Period will be  automatically  withdrawn
from such  Offering  Period  immediately  after the exercise of their options on
such exercise date and  automatically  re-enrolled in the immediately  following
Offering  Period as of the first day thereof.  The Board may change the duration
of the  Purchase  Periods or the length or date of  commencement  of an Offering
Period.  To  participate  in the Purchase  Plan,  each  eligible  employee  must
authorize  payroll  deductions  pursuant  to the  Purchase  Plan.  Such  payroll
deductions may not exceed 20% of a participant's compensation.  Once an employee
becomes a participant  in the Purchase  Plan,  the employee  will  automatically
participate in each  successive  Offering Period until such time as the employee
withdraws from the Purchase Plan or the employee's  employment  with the Company
terminates.  At the  beginning of each  Offering  Period,  each  participant  is
automatically  granted options to purchase shares of the Company's Common Stock.
Each  option  expires at the end of a  Purchase  Period or upon  termination  of
employment,  whichever is earlier,  but is exercised at the end of each Purchase
Period to the extent of the payroll deductions  accumulated during such Purchase
Period.  In no event  shall an  employee be  permitted  to purchase  during each
Purchase Period more than 7,500 shares of the Company's Common Stock (subject to
any adjustment pursuant to the terms of the Purchase Plan).

        Purchase  Price;  Shares  Purchased.  Shares  of  Common  Stock  may  be
purchased  under the Purchase Plan at a price not less than 85% of the lesser of
the fair market  value of the Common  Stock on (i) the first day of the Offering
Period or (ii) the last day of Purchase  Period.  For  purposes of the  Purchase
Plan,  the "fair market  value" of the Common Stock on any relevant date will be
the closing price per share as reported on The Nasdaq  National Market as quoted
on such exchange or reported in The Wall Street Journal. The number of shares of
Common Stock a participant  purchases in each  Purchase  Period is determined by
dividing the total amount of payroll deductions  withheld from the participant's
compensation during that Purchase Period by the purchase price.

        Termination of Employment. Termination of a participant's employment for
any reason,  including disability or death, or the failure of the participant to
remain in the  continuous  employ of the Company for at least 20 hours per week,
cancels his or her option and participation in the Purchase Plan immediately. In
such event, the payroll deductions credited to the participant's account will be
returned  to him or her or,  in the case of  death,  to the  person  or  persons
entitled thereto as provided in the Purchase Plan.

        Adjustment Upon Change in  Capitalization,  Merger or Asset Sale. In the
event that the stock of the  Company  is  changed by reason of any stock  split,
reverse stock split,  stock  dividend,  combination,  reclassification  or other
change in the capital  structure of the Company  effected without the receipt of
consideration,  appropriate proportional adjustments shall be made in the number
and class of shares of stock subject to the Purchase  Plan, the number and class
of shares of stock subject to options  outstanding  under the Purchase Plan, and
the exercise price of any such outstanding options. Any such adjustment shall be
made by the Board, whose determination shall be conclusive.  Notwithstanding the
above,  in connection  with any merger or  acquisition  of assets  involving the
Company,  any Offering  Periods or Purchase  Periods  then in progress  shall be
shortened  to a new exercise  date and the Board shall  notify each  participant
that his or her option  shall be  exercised  automatically  on the new  exercise
date,  unless prior to such date the participant has withdrawn from the Offering
Period.

     Amendment and  Termination of the Purchase Plan. The Board of Directors may
at any time  terminate or amend the  Purchase  Plan.  An Offering  Period may be
terminated  by the Board of Directors  at the end of any Purchase  Period if the
Board  determines that termination of the Purchase Plan is in the best interests
of the Company and its  shareholders.  No amendment shall be effective unless it
is  approved  by the  holders  of a  majority  of the votes  cast at a duly held
stocklders'  meeting,  if such amendment would require  stockholder  approval in
order to comply with Section 423 of the Code.  Unless  earlier  terminated,  the
Purchase Plan will terminate in 2006.

        Withdrawal.  Generally,  a  participant  may  withdraw  from an Offering
Period at any time without  affecting his or her  eligibility  to participate in
future Offering Periods. However, once a participant withdraws from a particular
offering, that participant may not participate again in the same offering.

        Federal Tax  Information  for Purchase  Plan. The Purchase Plan, and the
right of participants to make purchases thereunder, is intended to qualify under
the provisions of Sections 421 and 423 of the Code. Under these  provisions,  no
income will be taxable to a  participant  until the shares  purchased  under the
Purchase Plan are sold or otherwise  disposed of. Upon sale or other disposition
of the shares,  the participant  will generally be subject to tax and the amount
of the tax will  depend  upon the  holding  period.  If the  shares  are sold or
otherwise  disposed  of more than two years  from the first day of the  Offering
Period  or more  than one year  from the date of  transfer  of the  stock to the
participant, then the participant will recognize ordinary income measured as the
lesser of (i) the excess of the fair  market  value of the shares at the time of
such sale or disposition over the purchase price, or (ii) an amount equal to 15%
of the fair  market  value of the  shares as of the  first  day of the  Offering
Period.  Any additional  gain will be treated as long-term  capital gain. If the
shares are sold or otherwise  disposed of before the  expiration of this holding
period, the participant will recognize ordinary income generally measured as the
excess  of the fair  market  value of the  shares  on the  date the  shares  are
purchased over the purchase  price.  Any additional gain or loss on such sale or
disposition will be long-term or short-term  capital gain or loss,  depending on
the holding period. The Company is not entitled to a deduction for amounts taxed
as  ordinary  income or capital  gain to a  participant  except to the extent of
ordinary  income is recognized by  participants  upon a sale or  disposition  of
shares prior to the expiration of the holding period(s) described above.

        The foregoing is only a summary of the effect of federal income taxation
upon the participant and the Company with respect to the shares  purchased under
the Purchase Plan. Reference should be made to the applicable  provisions of the
Code.  In  addition,  the summary  does not discuss  the tax  consequences  of a
participant's  death or the income  tax laws of any state or foreign  country in
which the participant may reside.


                                     PROPOSAL NO. 4
                   RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

       The Board of Directors has  nominated  Deloitte & Touche LLP to audit the
consolidated  financial  statements  of the  Company  for the fiscal year ending
December 31, 1997. Such nomination is being  presented to the  stockholders  for
ratification  at the  meeting.  A  representative  of  Deloitte  & Touche LLP is
expected to be present at the meeting  and will have the  opportunity  to make a
statement and be available to respond to appropriate questions.

        The  ratification  of the  appointment  of  the  auditors  requires  the
affirmative  vote  of the  holders  of a  majority  of the  Votes  Cast.  If the
stockholders reject the nomination, the Board will reconsider its selection.

       The  Board  of  Directors   recommends  that   stockholders   vote  "FOR"
ratification  of the  selection  of  Deloitte  &  Touche  LLP  as the  Company's
auditors.


                        ADDITIONAL INFORMATION RELATING TO
                       DIRECTORS AND OFFICERS OF THE COMPANY

Certain Transactions

        License Agreement. In May 1993, the Company acquired from Intertec Ltd.,
a Delaware limited  partnership  ("Intertec  Ltd."),  for a 30-year period,  the
exclusive worldwide rights to use all technology owned by Intertec Ltd. relating
to cosmetic hair care applications. The 30-year exclusive license agreement (the
"License") gives the Company the right to develop, manufacture and sell products
for cosmetic hair care  applications  based on the  technology.  Intertec  Ltd.,
which is entirely owned by Mr. Don G. Hoff and members of his immediate  family,
is the sole limited partner in Intertec Holdings,  L.P., the Company's principal
shareholder.  The License is non-assignable,  but the Company may sublicense the
rights  granted  to it  provided  the  sublicense  includes  certain  protective
provisions. The Company issued, as consideration for the grant of the license, a
promissory  note in the principal  amount of $1.0  million,  and agreed to pay a
royalty as described below. The Company's  promissory note, as amended effective
as of May 1993 (the "Intertec Note"), is payable to Intertec Holdings,  L.P., as
agent  for  Intertec  Ltd.,  in four  equal  annual  installments  of  $250,000,
commencing May 29, 1997.  The Intertec Note accrues  interest in arrears at 5.5%
per annum,  payable with each  installment  of  principal.  The Company has also
agreed to pay certain legal expenses,  which have been incurred by Intertec Ltd.
in connection  with preparing and  prosecuting  the patent  application  for the
patent  covering  the  technology.  The Company  paid less than  $60,000 of such
expense during fiscal 1996.

        The Company will pay a royalty to Intertec Ltd. equal to (i) 1.0% of the
Company's  proceeds  from any  direct  sales made by the  Company  of  products,
instruments or components using, or derived from, the technology,  and (ii) 1.0%
of the "revenue base" of the Company's sub-licensees.  The "revenue base" is the
proceeds  received by the  sub-licensees  for their sales of products  using the
technology.  This  royalty  declines  in steps as the  revenue  base  increases,
ultimately  declining to 0.4% when cumulative  sales from all products using the
technology  reach $10.0 billion.  The Company has no sub-licenses as of the date
of this  Prospectus,  and  there  can be no  assurance  it will  enter  into any
sub-license on terms  favorable to the Company.  Upon  expiration in 2012 of the
patent held by Intertec  Ltd.,  the Company  will be unable to deny  competitors
access to technology.

        Neither the $1.0 million license fee, the terms of the Intertec Note nor
the terms of the  royalty  were  established  by arm's  length  negotiations  or
independent appraisal.

        Common Stock Purchase Agreement. In March 1996, the Company and Intertec
Holdings,  L.P.  entered  into a stock  purchase  agreement  pursuant  to  which
Intertec  Holdings,  L.P.  agreed to purchase from the Company,  and the Company
agreed to sell to Intertec  Holdings,  L.P., shares of Common Stock at $8.00 per
share. The aggregate  number of shares of Common Stock which Intertec  Holdings,
L.P.  is required to purchase  is 146,125  shares.  Intertec  Holdings,  L.P. is
obligated,  subject to there being no event of default under the Company's  loan
agreements and certain other customary  conditions,  to purchase and pay for the
shares in four equal installments commencing May 29, 1997. The deferred purchase
price under the stock  purchase  agreement  accrues  interest from and after the
closing of the Company's initial public offering at 5.5% per annum, payable with
each installment.  Intertec  Holdings,  L.P. may elect to accelerate one or more
purchases  under the stock  purchase  agreement  on 30 days prior  notice to the
Company.  The Company may, at any time or from time to time,  terminate Intertec
Holdings,   L.P.'s   purchase  rights  with  respect  to  one  or  more  of  the
installments,  on 10 days prior notice to Intertec  Holdings,  L.P. The terms of
the stock purchase  agreement were not established by arm's length  negotiations
or independent appraisal.

        Facilities and  Equipment.  Pursuant to a lease dated June 30, 1993, the
Company leased from Innovative Capital Management Inc. ("ICM"),  an affiliate of
Mr. Don G. Hoff and Mr. Perry D. Hoff,  Directors of the Company, for a 36-month
term expiring in June 1996,  office space in Mill Valley,  CA, together with all
of the furniture and office  equipment at that  location,  for a total of $7,513
per month.  The space  consisted  of  approximately  4,000  square feet used for
corporate  offices with furniture and  equipment,  including  computers,  office
machines, desks, conference tables and related items. This lease was extended on
the same terms and conditions from June 30, 1996 to September 30, 1996.

        Effective  October 1, 1996, the Company entered into a new sublease with
ICM for a 36-month  term  expiring in  September  1999 for office  space in Mill
Valley,  CA,  together with some of the  furniture and office  equipment at that
location.  The space leased was  increased  to 6,008  square feet.  The space is
leased  for a rent of $9,012  per month.  Under the terms of the  Sublease,  the
Company is  responsible  for property  taxes,  insurance  and  maintenance.  The
fixtures and equipment  are leased for $1,774 per month.  The terms of the lease
were not established by arms' length negotiations or independent appraisal.  The
Company's Board of Directors approved the terms of the new sublease with Messrs.
Don Hoff and Perry Hoff  abstaining.  The Board of Directors  believes  that the
Sublease contains terms as least as favorable for the Company as it could obtain
from other third parties.

        Total  lease  payments  for the  office  space to ICM paid in 1996  were
$85,260, and total lease payments for the furniture and equipment were $37,825.

        Manufacturing   Agreement  with   DowBrands.   In  connection  with  the
acquisition  of the Personal  Care  Division in November  1995,  the Company and
DowBrands  entered  into a  two-year  agreement  (with two  additional  one-year
extensions at Dow's election)  pursuant to which the Company  continued to serve
as DowBrands sole supplier of certain household  cleaning  products,  subject to
the Company maintaining competitive pricing and delivery schedules.  Pursuant to
the agreement,  DowBrands agreed to accept $3.0 million of credits to be applied
towards purchases of finished products in eight equal quarterly  installments of
$375,000  commencing  February  1996.  During 1996,  net sales to DowBrands were
$22.1 million.

        Legal Fees.  Battle  Fowler  LLP, in which  Gerald A.  Eppner,  Esq.,  a
Director of the  Company is a partner,  has  represented  the Company as general
legal counsel since 1993. The Company paid fees to Battle Fowler LLP during 1996
in the amount of $676,000.

Section 16(a) Beneficial Ownership Reporting Compliance

        Section  16(a) of the  Securities  Exchange Act of 1934, as amended (the
"Exchange  Act"),  requires the Company's  executive  officers and directors and
persons who own more than ten  percent of a  registered  class of the  Company's
equity  securities  to  file  reports  of  ownership  on Form 3 and  changes  in
ownership on Form 4 or Form 5 with the Securities and Exchange  Commission  (the
"SEC"). Such officers,  directors and ten percent stockholders are also required
by SEC rules to furnish the Company  with  copies of all Section  16(a)  reports
they file.

        Based  solely on its review of the copies of such forms  received by it,
or written representations from certain reporting persons that Forms 5 have been
filed for such persons as required,  the Company believes that,  during the year
ended  December 31, 1996,  all  reporting  persons  complied  with Section 16(a)
filing requirements  applicable to them, except as follows:  Form 3's were filed
one day late for all of the Company's directors and executive officers following
the Company's  initial  public  offering.  The directors and executive  officers
involved are as follows: Messrs. Don Hoff, Perry Hoff, Copperman,  Stiley, Dean,
Eppner, LaRosa, Hewson, Loda, Hellmann,  Porter, Parenty,  Boswell, Williams and
Ms. Redmon.

Employment Agreements and Change-in Control Arrangements

        In November  1995 the  disinterested  members of the Board of  Directors
approved an Employment  Agreement with Don G. Hoff, Chairman and Chief Executive
Officer, originally entered into as of June 1, 1994, and modified as of November
6, 1995, and which took effect  immediately  following the closing of the Lamaur
acquisition  on November 16, 1995.  The  Employment  Agreement  provides for Mr.
Hoff's continued employment as Chief Executive Officer of the Company for a term
ending  on  December  31,  1998 (the  "term of  employment"),  reporting  to the
Company's  Board of Directors,  and devoting so much of his business time to the
affairs of the Company as the Board requires.  The Employment Agreement provides
that Mr.  Hoff's salary as Chief  Executive  Officer  (which was increased  from
$250,000 to $280,000 per annum effective December 30, 1996) may not be decreased
without  his  consent.  In the event Mr. Hoff is unable to perform his duties as
Chief  Executive  Officer  because of a disability,  he shall be entitled to his
full base salary for a period of twelve months from the date of  disability  and
50% of  such  base  salary  for  twelve  additional  months.  In  addition,  the
Employment  Agreement  provides  that Mr. Hoff will continue to be nominated for
election as a director of the Company at each annual meeting of stockholders and
be appointed as Chairman of the Board for so long as he serves as the  Company's
Chief Executive Officer.

        Under the Employment  Agreement,  Mr. Hoff shall be required  during the
term of  employment  and for one year  thereafter  not to engage in any activity
competitive  with the Company or any of its  subsidiaries or affiliates  (except
that he may own up to 5% of the voting stock of any publicly held  corporation).
Mr. Hoff is also required to assign to the Company all inventions,  discoveries,
know-how  or  other  proprietary  technology  relating  to hair  care  which  he
hereafter conceives, reduces to practice or otherwise creates during the term of
employment.

        If,  prior to the  expiration  of the term of  employment,  Mr.  Hoff is
discharged by the Company without Cause (which is defined to mean a discharge of
Mr.  Hoff for any reason  other  than  conviction  of Mr.  Hoff of a felony or a
disability  or a  discharge  as the  result  of a  material  breach of any other
provision of the  Employment  Agreement by the Company  which Mr. Hoff elects to
treat as a discharge  without  Cause,  as defined in the  Employment  Agreement,
including but not limited to certain events which would  constitute a "change of
control" of the Company,  as defined in the  Employment  Agreement,  without Mr.
Hoff's  written  consent),  Mr. Hoff will be entitled to all benefits  under the
Employment  Agreement as if he had continued to be employed during the full term
of employment. In addition, if there is a discharge without Cause (i) in lieu of
further  salary  payments  under  the  Employment  Agreement,  Mr.  Hoff will be
entitled to receive  within  three days after the date of  discharge,  an amount
equal to the sum of the discounted  present value of the base salary to which he
would  have  been  entitled  under  the  Employment  Agreement  from the date of
discharge  through  December 31, 1998 (assuming a 5% yearly increase in his base
salary for each remaining calendar year during the term of employment), and (ii)
all options  previously  granted to Mr.  Hoff,  to the extent not then vested or
exercisable, shall become immediately vested and exercisable in full.

Stock Plans

        The Company maintains the following stock plans under which officers and
directors of the Company receive benefits.

1997 Stock Plan.  For a description of the 1997 Stock Plan, see proposal 2.

1997 Employee  Stock  Purchase Plan. For a description of the 1997 Employee
Stock Purchase Plan, see proposal 3.

Stock Option Plan for Non-Employee Directors and Advisory Board Members

        The Stock Option Plan for  Non-Employee  Directors  and  Advisory  Board
Members(the  "Director Plan") provides for the grant of options for the purchase
of up to 150,000 shares of Common Stock of the Company to non-employee directors
of the  Company  and  members of Advisory  Boards  established  by the  Company.
Currently,  approximately 7 persons are eligible for grants of options under the
Director  Plan.  No director  may be granted  options  with respect to more than
75,000 shares during the term of this Plan. The Director Plan is administered by
a "Committee"  (currently the  Compensation  Committee)  which is composed of at
least two  directors of the Company,  each of whom is a  "disinterested  person"
within the meaning of Rule 16b-3. Under the terms of the Plan, each non-employee
director,  on  commencement  of office will receive an option to purchase  6,600
shares of Common  Stock upon the date of election.  In addition,  on the date of
the  Company's  annual  meeting  of  shareholders,  each  non-employee  director
continuing  in office will receive an option to purchase  3,300 shares of Common
Stock.  The exercise price per share for all options  granted under the Director
Plan will be equal to the  market  price of the  Common  Stock as of the date of
grant and may be paid (i) in cash, (ii) by  transferring  shares to the Company,
or (iii) a combination  of the  foregoing.  Options  become  exercisable in full
beginning one year after their date of grant and are exercisable  only while the
director  is serving as a director  of the  Company or within 180 days after the
Participant  ceases to serve as a  director  of the  Company  (except  that if a
director  dies or becomes  disabled  while he or she is serving as a director of
the Company,  the option is exercisable  for a period of 12 months from the date
of death or  disability).  However,  upon a change in  control  of the  Company,
options  become  immediately  and  fully  exercisable.  The  Director  Plan also
authorizes  the issuance of options to  individuals  serving on Advisory  Boards
established by the Company on terms substantially similar to those applicable to
directors.  As of March 31,  1997,  options to purchase an  aggregate  of 52,800
shares of Common Stock were  outstanding  and 64,200 shares of Common Stock were
reserved for future issuance under the Director Plan.


Compensation Committee Interlocks and Insider Participation

        The Compensation Committee of the Company's Board of Directors currently
consists of Harold M. Copperman  (Chairman),  Paul E. Dean and Joseph F. Stiley,
III.  None of these  individuals  were at any time during fiscal 1996, or at any
other time, an officer or employee of the Company,  except as follows: Joseph F.
Stiley was a Vice  President of the Company until 1994. No executive  officer of
the  Company  serves  as a member  of the  board of  directors  or  compensation
committee  of any entity that has one or more  executive  officers  serving as a
member of the Company's Board of Directors or Compensation Committee.

Compensation Committee Report

        The following is the report of the  Compensation  Committee of the Board
of Directors describing  compensation  policies and rationales applicable to the
Company's  executive  officers  with  respect to the  compensation  paid to such
executive  officers for the fiscal year ended December 31, 1996. The information
contained  in the  performance  graphs  shall not be  deemed  to be  "soliciting
material" or to be "filed" with the  Securities  and  Exchange  Commission,  nor
shall such information be incorporated by reference into any future filing under
the  Securities  Act of 1933,  as amended,  or the Exchange  Act,  except to the
extent that the Company  specifically  incorporates  it by  reference  into such
filing.

        Compensation  Philosophy.  The philosophy of the Company's  Compensation
Committee  regarding  executive  compensation  is to attract  and retain  highly
talented  executives  and  to  motivate  them  to  high  levels  of  performance
recognizing the different impact that various executives have on the achievement
of corporate goals. To achieve these objectives the Company pays executives on a
total compensation  approach that includes varying  combinations of base salary,
annual bonus  dependent  on  corporate  and  individual  performance,  and stock
options. After evaluating management's  performance,  the Compensation Committee
approves  compensation and pay levels. Stock option grants to executive officers
are approved by the Compensation Committee.

     Base Salary:  Salaries for  executive  officers are reviewed  annually.  In
reviewing  executive  salaries,  data from  third  party  industry  surveys  are
considered. Bonus: The Compensation Committee
          determines the level of bonus
compensation  for the entire  corporate  bonus program based upon  corporate and
senior management performance. Bonuses within that pool are then allocated.

        Stock: The Company believes that stock options granted to key employees,
including  executive  officers,  provide such persons with compensation based on
overall Company  performance as reflected by the stock price,  create a valuable
retention device through  three-year vesting schedules and help align employees'
and stockholders' interests.  Stock options are typically granted at the time of
hire,  at the time of promotion or at the time of  achievement  of a significant
corporate  objective.  Individual  stock  option  award  levels  are  determined
primarily  by a matrix that  allocates  the  available  shares based on position
within  the  Company,   with  discretionary   adjustments  based  on  subjective
performance factors.

         Compensation of Chief  Executive  Officer.  The  compensation of Don G.
Hoff in fiscal 1996 was approved by the Compensation Committee. The Compensation
Committee   determined  the  Chief  Executive   Officer's   compensation   after
considering  the  same  factors  used to  determine  the  compensation  of other
executive officers.

        Fiscal Year 1996 Repricing of Options.  In August 1996, the Compensation
Committee determined that the purposes of the 1996 Stock Incentive Plan were not
being adequately  achieved with respect to those employees  holding options that
were  exercisable  above  current  market value and that it was essential to the
best  interest of the Company and the  Company's  stockholders  that the Company
retain and motivate such  employees.  The Committee  further  determined that it
would be in the best interest of the Company and the Company's  stockholders  to
provide such  optionees  the  opportunity  to exchange  their above market value
options for options  exercisable  at current  market value.  On August 28, 1996,
upon approval by the Compensation Committee,  the Company offered all holders of
outstanding  options under the 1996 Stock  Incentive Plan at exercise  prices in
excess of $4.25 per share the opportunity to exchange such options for new stock
options at an exercise  price of $4.25 per share,  the fair market  value of the
Company's  stock.  Any executive  officer and certain  others  senior  employees
accepting  this  offer  were  required  to give up vesting on the old option and
accept three year vesting from August 28, 1996 for the new option.  Both the old
option and the new repriced  option had 25% of the shares  subject to the option
vested on the date of grant.

        The following table sets forth information with respect to the repricing
of those  options held by  executive  officers of the Company at the time of the
repricing.

<TABLE>
<CAPTION>
                                          Ten-Year Option Repricing

                                                                                                 
                                                                                                 Length of
                                                                                                 Original
                                                                                                 Option Term
                                   Number of     Market                                          in Years
                                   Securities    Price of         Exercise                       Remaining at
                                   Underlying    Stock at         Price at         New           Date of
Name and Principal     Date of     Options       Time of          Time of          Execise       Repricing or
     Position         Repricing    Repriced      Repricing        Repricing        Price         Amendment
- - -------------------  ----------- -------------   -------------    -------------  --------------  -------------


<S>                    <C>          <C>             <C>             <C>             <C>             <C> 
William M. Boswell     8/28/96       39,600          $4.25           $6.06           $4.25           9.13
Vice President,
Sales - Retail
Group of Lamaur
Division
Richard T. Loda        8/28/96       25,000          $4.25           $6.06           $4.25           9.54
Vice President,
Science and
Technology
Michele L. Redmon      8/28/96       19,800          $4.25           $6.06           $4.25           9.13
Vice President,
Marketing - Retail
Group of Lamaur
Division
Ronald P. Williams     8/28/96       19,800          $4.25           $6.06           $4.25           9.13
Executive Vice
President - Lamaur
Division
John G. Hewson(1)      8/28/96       13,200          $4.25           $6.06           $4.25           9.17
Vice President,
Business
Development
Planning and
Administration -
Lamaur Division
Patrick T.             8/28/96       13,200          $4.25           $6.06           $4.25           9.17
Parenty(1)
 Vice President,
Sales - Lamaur
Salon Division

- - ------------
</TABLE>

1 Such  executive  officer  subsequently  resigned  from the  Company  and these
options expired without being exercised.

        Summary.  It is the  opinion  of the  Compensation  Committee  that  the
executive  compensation  policies  and  programs  in  effect  for the  Company's
executive  officers  provide an  appropriate  level of total  remuneration  that
properly  aligns  the  Company's  performance  and  interests  of the  Company's
stockholders with competitive and equitable executive compensation in a balanced
and reasonable manner.

                                                COMPENSATION COMMITTEE

                                                Harold M. Copperman
                                                Paul E. Dean
                                                Joseph F. Stiley, III




Stock Performance Graph

     In accordance  with  Exchange Act  regulations,  the following  performance
graph compares the cumulative total  stockholder  return on the Company's Common
Stock to the cumulative  total return on the NASDAQ U.S. and a selected group of
peer issuers over the same period.  The peer issuers consist of DEP Corporation,
BeautiControl  Cosmetics,  Inc., DEL Laboratories,  Inc. and The Stephan Cp. The
graph assumes the value of the investment in the Company's Common Stock and each
index  was  $100 at May 23,  1996  (the  date of the  Company's  initial  public
offering) and that all dividends were reinvested.  The information  contained in
the performance graphs shall not be deemed to be "soliciting  material" or to be
"filed" with the Securities and Exchange Commission,  nor shall such information
be  incorporated by reference into any future filing under the Securities Act of
1933,  as amended,  or the Exchange  Act,  except to the extent that the Company
specifically incorporates it by reference into such filing.


EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

             The Lamaur Corporation     NASDAQ US                 Peer Group

05/1996     $  100.00                   $  100.00                 $  100.00

12/1996     $   51.56                   $  103.75                 $  125.77



Compensation of Executive Officers

                                          SUMMARY COMPENSATION TABLE

     The following table sets forth, for the two fiscal years ended December 31,
1996,  certain  compensation  information  with respect to the  Company's  Chief
Executive  Officer  during  fiscal  1996 and each of the four other most  highly
compensated  executive  officers other than the Chief Executive Officer who were
serving as executive officers as of December 31, 1996 (collectively,  the "Named
Executive  Officers"),  based  upon  salary and bonus  earned by such  executive
officers and individuals in fiscal 1996.


<TABLE>
                                                                                 
<CAPTION>

                                                                                      Long-Term
                                                   Annual Compensation               Compensation
                                                                                       Awards
                                       -------------------------------------------   -------------------------------       
                                                                                      Securities
                                                                     Other Annual     Underlying       All Other
Name and Principal Position            Year    Salary      Bonus(1)  Compensation      Options/      Compensation
- - ---------------------------                                          ($)(2)            (#)(3)         ($)(4)
                                       -----   --------   --------    ------------   --------------   --------------
<S>                                     <C>    <C>       <C>                <C>            <C>             <C>      
Don G. Hoff                             1996   $250,000  $195,000           $2,808            -               -
Chairman and Chief Executive Officer    1995     31,730      -                -               -               -

Dominic J. LaRosa                       1996    200,000   145,000           33,191         100,000          $50,000
President and CEO - Lamaur Division     1995     15,384      -               4,371         132,000           52,750

William M. Boswell                      1996    144,371    53,000           12,715          59,600           30,000
Vice President,  Sales,  Retail Group   1995     11,538      -               4,371          39,600           19,750
of Lamaur Division

Michele L. Redmon                       1996    119,165    50,000            4,304          39,800           15,000
Vice President, Marketing, Retail       1995      9,230      -               7,840          19,800           13,875
Group of Lamaur Division

Ronald P. Williams                      1996    102,540    36,000           55,935          69,800           15,000
Executive Vice President. - Lamaur      1995      8,402      -               7,796          19,800           16,275
Division
</TABLE>

(1)    Includes  bonuses  earned in the  applicable  fiscal year a portion of
       which were paid in 1997.
(2)    Includes  (i)  payments of  relocation  expenses in 1996 in the amount of
       $31,700 for Mr. LaRosa  (including  $11,555 cash to assist in the payment
       of taxes),  $12,139 for Mr. Boswell  (including  $2,373 cash to assist in
       the payment of taxes),  $4,161 for Ms. Redmon  (including  $1,213 cash to
       assist in the payment of taxes) and $55,589 for Mr.  Williams  (including
       $17,543 cash to assist in the payment of taxes),  (ii) imputed  income in
       1996 resulting  from life insurance  premiums in the amount of $2,808 for
       Mr. Hoff, $864 for Mr. LaRosa, $576 for Mr. Boswell,  $143 for Ms. Redmon
       and $346 for Mr.  Williams,  and (iii) vehicle  allowance of $627 paid to
       Mr. LaRosa in 1996.
(3)    Represents  stock  options  granted in the years  shown with  exercise
       prices equal to fair market value on the date of grant.  No SARs were 
       granted in such years.
(4)    Represents non-cash credits that can be used to exercise options.


Option Grants in Last Fiscal Year

         The  following  table  sets  forth  information  with  respect to stock
options granted to the Named Executive Officers during fiscal year 1996.
<TABLE>

                                                                                           Potential Realized Value at
<CAPTION>
- - -----------------------------------------------------------------------------------------    Assumed Annual Rates of
                                                                                             Stock Price Appreciation
                                                                                               for Option Term (4)
                                            Individual Grants
- - -----------------------------------------------------------------------------------------

                               Number of         % of Total
                              Securities       Options Granted   Exercise or
                              Underlying        to Employees      Base Price   Expiration
                                Options
                               Granted(1)      in Fiscal Year(3)     ($/sh)        Date          5% ($)         10%($)

Name
<S>                                <C>                   <C>           <C>       <C>               <C>          <C>
Don G. Hoff                             -                 -               -           -               -             -

Dominic J. LaRosa                    100,000              9.84%         $4.25     8/28/06           267,280     677,320

William M. Boswell                    20,000              1.97%         $4.25     8/28/06            53,456     135,464
                                   39,600(2)              3.90%         $4.25     8/28/06           105,842     268,218

Michele L. Redmon                     20,000              1.97%         $4.25     8/28/06            53,456     135,464
                                   19,800(2)              1.95%         $4.25     8/28/06            52,921     134,109

Ronald P. Williams                    20,000              1.97%         $4.25     8/28/06            53,456     135,464
                                   19,800(2)              1.95%         $4.25     8/28/06            52,921     134,109
                                      30,000              2.95%         $4.00    12/04/06            75,468     191,244
</TABLE>

- - ------------------
(1)  Options granted generally vest at the rate of 33% on the annual anniversary
     of the date of grant for the three years  following  the date of grant,  so
     long as the individual is employed by the Company.
(2)  Indicates  an option  granted on August  28,  1996 in  connection  with the
     Company's  repricing  program.  These  options vest at the rate of 25% upon
     grant and 25% on the annual  anniversary of the date of grant for the three
     years  following  the date of grant.  These  repriced  options are shown as
     additional  option grants even though they involved the  cancellation  of a
     previously granted option.
(3)  The Company granted options to purchase 1,016,250 shares of Common Stock to
     employees  during  fiscal  year 1996,  which  includes  205,050  which were
     repriced  options which involved the  cancellation of a previously  granted
     option.
(4)  Potential realizable value is based on the assumption that the price of the
     Common Stock  appreciates  at the annual rate shown,  compounded  annually,
     from the date of grant  until  the end of the  ten-year  option  term.  The
     values  are  calculated  in  accordance  with  rules   promulgated  by  the
     Securities  and  Exchange  Commission  and do  not  reflect  the  Company's
     estimate of future stock price appreciation.



<PAGE>


     Aggregated  Option Exercises in Last Fiscal Year and Fiscal Year End Option
Values

         The following table sets forth certain  information  regarding  options
for the purchase of the  Company's  Common Stock that were  exercised or held by
the Named Executive Officers during fiscal 1996.

<TABLE>
<CAPTION>

                                                                 Number of Securities     Value of Unexercised
                                      Shares                    Underlying Unexercised        In-the-Money
                                   Acquired on                        Options at                 Options
                                     Exercise        Value         December 31, 1996         at December 31,
   Name                                ($)         Realized     Exercisable/Unexercisable      1996($)(2)
   ----                            ---------       ($) 1        -------------------------  Exercisable/Unexercisable              
 
                                                                   
<S>                                   <C>                <C>       <C>          <C>        <C>           <C>
   Don G. Hoff                                -              -      234,300           -     $585,636           - 
                                                                     
   Dominic J. LaRosa                          -              -       66,000     166,000       72,270     $72,270
                                                                      
   William M. Boswell                         -              -        9,900      49,700            -           -
                                                                      
   Michele L. Redmon                          -              -        4,950      34,850            -           -
                                                                      
   Ronald P. Willaims                         -              -        4,950      64,850            -           -
- - ----------
</TABLE>

(1) Difference  between the fair market value of the Common Stock  purchased and
the exercise  price on the date of  exercise.  (2)  Difference  between the fair
market  value  of the  underlying  Common  Stock  and the  exercise  price,  for
in-the-money options, on December 31, 1996.


                             OTHER MATTERS

       The Company knows of no other matters to be submitted to the meeting.  If
 any other matters properly come before the meeting,  it is the intention of the
 persons named in the enclosed  proxy card to vote the shares they  represent as
 the Company may recommend.

         The Company will provide  without charge to each person  solicited upon
the written request of any such person, a copy of the Company's Annual Report on
Form 10-K,  including  the  financial  statements  and the  financial  statement
schedules,  for the fiscal year ended  December  31,  1996.  Requests  should be
directed to The Lamaur Corporation, Corporate Secretary, One Lovell Avenue, Mill
Valley,   California   94941.   Each   request  must  set  forth  a  good  faith
representation  that,  as of April 9, 1997,  the person making the request was a
beneficial owner of securities  entitled to vote. The Annual Report on Form 10-K
will  be  provided  without  exhibits,  but  will  be  accompanied  by a list of
exhibits.  The Company  will furnish any exhibit upon the payment of a specified
reasonable fee which fee will be limited to the Company's reasonable expenses in
furnishing such exhibit.

                  By Order of the Board of Directors



                  John D. Hellmann,
                  Vice President, Chief Financial Officer & Secretary

 Mill Valley, California
 April 10, 1997


<PAGE>


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           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
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                             THE LAMAUR CORPORATION

                       1997 ANNUAL MEETING OF STOCKHOLDERS


         The undersigned  stockholder(s) of The Lamaur  Corporation,  a Delaware
corporation,  hereby  acknowledges  receipt of the  Notice of Annual  Meeting of
Stockholders and Proxy Statement, each dated April 10, 1997, and hereby appoints
Don  G.   Hoff  and  John  D.   Hellmann,   and  each  of  them,   Proxies   and
Attorneys-in-Fact, with full power to each of substitution, on behalf and in the
name of the undersigned, to represent the undersigned at the 1997 Annual Meeting
of Stockholders of the Company,  to be held on May 9, 1997, at 10:00 a.m., local
time,  at  the  Company's  headquarters  at  One  Lovell  Avenue,  Mill  Valley,
California  94941,  and at any adjournments  thereof,  and to vote all shares of
Common Stock and Preferred  Stock which the  undersigned  is entitled to vote on
the matters set forth below:

         THIS BALLOT WILL BE VOTED AS DIRECTED  OR, IF NO CONTRARY  DIRECTION IS
INDICATED,  WILL BE VOTED FOR  PROPOSALS 1, 2, 3 AND 4, AND AS SAID PROXIES DEEM
ADVISABLE ON SUCH OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING.


                  (Continued and to be signed on reverse side)


<PAGE>

<TABLE>

x  Please mark your
         votes in the box

The Board of Directors recommends a vote FOR Proposals 1, 2, 3 and 4.

                      
1.  ELECTION OF DIRECTORS:
<S>                                         <C>                                           <C>        <C>            <C>      
NOMINEES:  Don G. Hoff, Dominic J. LaRosa,  2. Proposal   to  ratify  and  approve  the   FOR         AGAINST       ABSTAIN
Harold M. Copperman, Paul E. Dean,             adoption  of the  Company's  1997  Stock
Gerald A. Eppner, Perry D. Hoff                Plan.                                     --------------- ------------ -------------
and Joseph F. Stiley, III
                                                                                         --------------- ------------ -------------

FOR                WITHHOLD                 3. Proposal to ratify and approve the
                                               adoption of the Company's 1997 Employee   --------------- ------------ -------------
                                               Stock Purchase Plan.
                                                                                         --------------- ------------ -------------

                                           4.  Proposal to ratify the appointment of
                                               Deloitte & Touche LLP as independent      --------------- ------------ -------------
                                               auditors of the Company for the fiscal
                                               year ending December 31, 1997.            --------------- ------------ -------------


If you wish to withhold authority to vote for any individual nominee, write that
nominee's name on the line above:

     In their  discretion  the  Proxies are  authorized  to vote upon such other
business as may properly come before the meeting.


This Proxy  should be marked,  dated,  signed by the  stockholder(s)  exactly as
Signature:  the  stockholder's  name appears herein and returned promptly in the
enclosed  Date  envelope.  Persons  signing in a  fiduciary  capacity  should so
indicate.  If shares are held by joint  tenants or as community  property,  both
should sign.
                               Signature:
                                                                           Date
</TABLE>



                 THE LAMAUR CORPORATION

                     1997 STOCK PLAN



     1.  Purposes of the Plan.  The  purposes of this Plan are: o to attract and
retain the best  available  personnel  for  positions  of  responsibility,  o to
provide additional incentive to Employees,  Directors and Consultants,  and o to
promote the success of the Company's  business.  Options  granted under the Plan
may be Incentive Stock Options or Nonstatutory Stock Options, as determined
by the Administrator at the time of grant.

     2. Definitions. As used herein, the following definitions shall apply:

     (a)  "Administrator"  means the Board or any of its  Committees as shall be
          administering  the Plan,  in  accordance  with  Section 4 of the Plan.
          
     (b)  "Applicable   Laws"   means   the   requirements   relating   to   the
          administration of stock option plans under U. S. state corporate laws,
          U.S.  federal and state  securities laws, the Code, any stock exchange
          or quotation  system on which the Common Stock is listed or quoted and
          the  applicable  laws of any  foreign  country or  jurisdiction  where
          Options are, or will be, granted under the Plan.

     (c)  "Board" means the Board of Directors of the Company.

     (d)  "Change  of  Control"  means the  occurrence  of any of the  following
          events:
     (i) Any  "person"  (as such term is used in Section  13(d) and 14(d) of the
Securities  Exchange  Act of 1934,  as amended)  is or becomes  the  "beneficial
owner" (as defined in Rule 13d-3 under said Act),  directly  or  indirectly,  of
securities  of the Company  representing  25% or more of the total  voting power
represented by the Company's then outstanding  voting securities (other than any
person who owns in excess of 25% of such total  voting power as of the date this
Plan is adopted by the Board or other than any person who  acquires  25% or more
of such total voting power with the approval of the Board); or


<PAGE>


     (ii) A change in the  composition  of the Board of Directors of the Company
as a result of which  fewer  than a majority  of the  directors  are  "Incumbent
Directors."  "Incumbent  Directors"  shall  mean  directors  who  either (A) are
directors  of the  Company as of this Plan is  adopted by the Board,  or (B) are
elected,  or  nominated  for  election,  to the  Board  of  Directors  with  the
affirmative  votes  (either  by a  specific  vote or by  approval  of the  proxy
statement of the Company in which such person is named as a nominee for election
as a director without objection to such nominations) of at least  three-quarters
of the Incumbent Directors at the time of such election or nomination (but shall
not include an individual  whose election or nomination is in connection with an
actual or threatened  proxy contest relating to the election of directors of the
Company).

     (e)  "Code" means the Internal Revenue Code of 1986, as amended.

     (f)  "Committee"  means a committee of Directors  appointed by the Board in
          accordance with Section 4 of the Plan. 

     (g)  "Common Stock" means the common stock of the Company.

     (h)  "Company" means The Lamaur Corporation, a Delaware corporation.

     (i)  "Consultant"  means any person,  including an advisor,  engaged by the
          Company or a Parent or Subsidiary to render services to such entity.

     (j)  "Director" means a member of the Board.

     (k)  "Disability"  means  total and  permanent  disability  as  defined  in
          Section 22(e)(3) of the Code.

     (l)  "Employee"  means  any  person,   including  Officers  and  Directors,
          employed by the Company or any Parent or Subsidiary of the Company.  A
          Service  Provider shall not cease to be an Employee in the case of (i)
          any leave of absence approved by the Company or (ii) transfers between
          locations  of the Company or between  the  Company,  its  Parent,  any
          Subsidiary, or any successor. For purposes of Incentive Stock Options,
          no such  leave  may  exceed  ninety  days,  unless  reemployment  upon
          expiration  of such leave is  guaranteed  by statute or  contract.  If
          reemployment  upon  expiration  of a leave of absence  approved by the
          Company  is not so  guaranteed,  on the  181st  day of such  leave any
          Incentive  Stock Option held by the Optionee shall cease to be treated
          as an Incentive  Stock Option and shall be treated for tax purposes as
          a Nonstatutory Stock Option. Neither service as a Director nor payment
          of a director's  fee by the Company  shall be sufficient to constitute
          "employment" by the Company.

     (m)  "Exchange Act" means the Securities Exchange Act of 1934, as amended

     (n)  "Fair Market Value" means,  as of any date,  the value of Common Stock
          determined as follows:

     (i) If the Common Stock is listed on any  established  stock  exchange or a
national market system,  including without limitation the Nasdaq National Market
or The Nasdaq SmallCap Market of The Nasdaq Stock Market,  its Fair Market Value
shall be the closing sales price for such stock (or the closing bid, if no sales
were  reported) as quoted on such exchange or system for the last market trading
day prior to the time of  determination,  as reported in The Wall Street Journal
or such other source as the  Administrator  deems  reliable;  (ii) If the Common
Stock is regularly quoted by a recognized  securities  dealer but selling prices
are not reported,  the Fair Market Value of a Share of Common Stock shall be the
mean  between the high bid and low asked prices for the Common Stock on the last
market  trading day prior to the day of  determination,  as reported in The Wall
Street  Journal or such other source as the  Administrator  deems  reliable;  or
(iii) In the absence of an  established  market for the Common  Stock,  the Fair
Market Value shall be determined in good faith by the Administrator.

     (o)  "Incentive  Stock  Option"  means an Option  intended to qualify as an
          incentive  stock option  within the meaning of Section 422 of the Code
          and the regulations promulgated thereunder.
     (p)  "Nonstatutory Stock Option" means an Option not intended to qualify as
          an Incentive Stock Option.
     (q)  "Notice of Grant"  means a written  or  electronic  notice  evidencing
          certain terms and  conditions of an individual  Option.  The Notice of
          Grant is part of the Option Agreement.

     (r)  "Officer"  means a person who is an officer of the Company  within the
          meaning  of  Section  16  of  the  Exchange  Act  and  the  rules  and
          regulations promulgated thereunder.

     (s)  "Option" means a stock option granted pursuant to the Plan.

     (t)  "Option  Agreement"  means an  agreement  between  the  Company and an
          Optionee  evidencing the terms and conditions of an individual  Option
          grant.  The Option Agreement is subject to the terms and conditions of
          the Plan.
     (u)  "Option Exchange Program" means a program whereby  outstanding Options
          are surrendered in exchange for Options with a lower exercise price.
     (v)  "Optioned Stock" means the Common Stock subject to an Option.
     (w)  "Optionee" means the holder of an outstanding Option granted under the
          Plan.
     (x)  "Parent"  means  a  "parent  corporation,"  whether  now or  hereafter
          existing, as defined in Section 424(e) of the Code. 

     (y)  "Plan"  means this 1997 Stock Plan.

     (z)  "Rule 16b-3" means Rule 16b-3 of the Exchange Act or any  successor to
          Rule  16b-3,  as in effect when  discretion  is being  exercised  with
          respect to the Plan.

     (aa) "Section 16(b)" means Section 16(b) of the Exchange Act.

     (bb) "Service   Provider"   means  an   Employee,   Director   or
                    Consultant.

     (cc) "Share"  means a share of the Common  Stock,  as adjusted in
           accordance with Section 12 of the Plan.

     (dd) "Subsidiary" means a "subsidiary  corporation",  whether now or 
          hereafter  existing,  as defined in Section 424(f) of the Code. 

        3. Stock Subject to the Plan. Subject to the provisions of Section 12 of
the Plan, the maximum  aggregate number of Shares which may be optioned and sold
under the Plan is a number  of Shares  equal to the  following:  (i) any  Shares
which have been reserved but are not issued or subject to an outstanding  option
under either the Company's 1996 Stock Incentive Plan  ("Incentive  Plan") or the
1996  Nonstatutory  Stock Option Plan ("NSO Plan") as of the date of stockholder
approval of this Plan and (ii) any Shares returned to the Incentive Plan and the
NSO Plan as a result of  termination of options under the Incentive Plan and the
NSO Plan.  The Shares may be  authorized,  but unissued,  or  reacquired  Common
Stock.

               If an Option expires or becomes unexercisable without having been
exercised in full, or is surrendered pursuant to an Option Exchange Program, the
unpurchased  Shares which were subject thereto shall become available for future
grant or sale  under  the Plan  (unless  the  Plan  has  terminated);  provided,
however, that Shares that have actually been issued under the Plan upon exercise
of an Option  shall not be returned  to the Plan and shall not become  available
for future distribution under the Plan.

        4.     Administration of the Plan.

               (a)     Procedure.

     (i)  Multiple  Administrative  Bodies.  The  Plan  may be  administered  by
different Committees with respect to different groups of Service Providers. (ii)
Section  162(m).  To the  extent  that  the  Administrator  determines  it to be
desirable  to  qualify   Options   granted   hereunder   as   "performance-based
compensation"  within the meaning of Section  162(m) of the Code, the Plan shall
be  administered  by a Committee of two or more "outside  directors"  within the
meaning of Section 162(m) of the Code. (iii) Rule 16b-3. To the extent desirable
to qualify  transactions  hereunder as exempt under Rule 16b-3, the transactions
contemplated  hereunder  shall be  structured  to satisfy the  requirements  for
exemption under Rule 16b-3.  (iv) Other  Administration.  Other than as provided
above, the Plan shall be administered by (A) the Board or (B) a Committee, which
committee shall be constituted to satisfy Applicable Laws.

               (b) Powers of the Administrator. Subject to the provisions of the
Plan, and in the case of a Committee,  subject to the specific duties  delegated
by the Board to such Committee,  the Administrator shall have the authority,  in
its discretion:

     (i) to  determine  the  Fair  Market  Value;  (ii) to  select  the  Service
Providers  to whom  Options may be granted  hereunder;  (iii) to  determine  the
number of shares of Common Stock to be covered by each Option granted hereunder;
(iv) to approve forms of agreement for use under the Plan;  (v) to determine the
terms and conditions, not inconsistent with the terms of the Plan, of any Option
granted hereunder.  Such terms and conditions  include,  but are not limited to,
the exercise price,  the time or times when Options may be exercised  (which may
be based on  performance  criteria),  any  vesting  acceleration  or  waiver  of
forfeiture restrictions,  and any restriction or limitation regarding any Option
of the  shares  of Common  Stock  relating  thereto,  based in each case on such
factors as the Administrator,  in its sole discretion,  shall determine; (vi) to
reduce the exercise price of any Option to the then current Fair Market Value if
the Fair Market  Value of the Common  Stock  covered by such  Option  shall have
declined  since the date the Option was  granted;  (vii) to  institute an Option
Exchange  Program;  (viii) to construe and  interpret  the terms of the Plan and
awards granted pursuant to the Plan; (ix) to prescribe,  amend and rescind rules
and regulations  relating to the Plan,  including rules and regulations relating
to  subplans  established  for the  purpose  of  qualifying  for  preferred  tax
treatment under foreign tax laws; (x) to modify or amend each Option (subject to
Section 15(c) of the Plan), including the discretionary  authority to extend the
post-termination  exercisability  period of  Options  longer  than is  otherwise
provided for in the Plan;  (xi) to allow  Optionees to satisfy  withholding  tax
obligations  by  electing  to have the  Company  withhold  from the Shares to be
issued upon  exercise  of an Option  that number of Shares  having a Fair Market
Value equal to the amount required to be withheld.  The Fair Market Value of the
Shares to be withheld  shall be determined on the date that the amount of tax to
be withheld is to be  determined.  All  elections  by an Optionee to have Shares
withheld for this purpose  shall be made in such form and under such  conditions
as the  Administrator  may deem  necessary or advisable;  (xii) to authorize any
person to execute on behalf of the Company any instrument required to effect the
grant of an Option previously granted by the  Administrator;  (xiii) to make all
other determinations deemed necessary or advisable for administering the Plan.

               (c)  Effect  of  Administrator's  Decision.  The  Administrator's
                    decisions, determinations and interpretations shall be final
                    and  binding  on all  Optionees  and any  other  holders  of
                    Options.

     5.  Eligibility.  Nonstatutory  Stock  Options  may be  granted  to Service
Providers. Incentive Stock Options may be granted only to Employees.

     6. Limitations.

               (a)  Each Option shall be designated  in the Option  Agreement as
                    either an  Incentive  Stock Option or a  Nonstatutory  Stock
                    Option.  However,  notwithstanding such designation,  to the
                    extent that the  aggregate  Fair Market  Value of the Shares
                    with   respect  to  which   Incentive   Stock   Options  are
                    exercisable  for the first time by the  Optionee  during any
                    calendar year (under all plans of the Company and any Parent
                    or  Subsidiary)  exceeds  $100,000,  such  Options  shall be
                    treated as Nonstatutory Stock Options.  For purposes of this
                    Section  6(a),  Incentive  Stock Options shall be taken into
                    account  in the order in which they were  granted.  The Fair
                    Market  Value of the Shares  shall be  determined  as of the
                    time the Option with respect to such Shares is granted.

               (b)  Neither  the  Plan  nor  any  Option  shall  confer  upon an
                    Optionee any right with respect to continuing the Optionee's
                    relationship  as a Service  Provider  with the Company,  nor
                    shall they interfere in any way with the Optionee's right or
                    the Company's  right to terminate such  relationship  at any
                    time, with or without cause.

               (c)  The following limitations shall apply to grants of Options:

     (i) No  Service  Provider  shall  be  granted,  in any  fiscal  year of the
Company,  Options to purchase more than 500,000 Shares.  (ii) In connection with
his or her  initial  service,  a Service  Provider  may be  granted  Options  to
purchase up to an  additional  500,000  Shares which shall not count against the
limit set forth in subsection (i) above.  (iii) The foregoing  limitations shall
be  adjusted  proportionately  in  connection  with any change in the  Company's
capitalization as described in Section 12. (iv) If an Option is cancelled in the
same  fiscal  year  of the  Company  in  which  it was  granted  (other  than in
connection  with a transaction  described in Section 12), the  cancelled  Option
will be counted  against the limits set forth in subsections (i) and (ii) above.
For this purpose, if the exercise price of an Option is reduced, the transaction
will be treated as a cancellation of the Option and the grant of a new Option.

     7. Term of Plan.  Subject to Section 19 of the Plan,  the Plan shall become
effective upon its adoption by the Board. It shall continue in effect for a term
of ten (10) years unless terminated earlier under Section 15 of the Plan.

     8. Term of Option.  The term of each  Option  shall be stated in the Option
Agreement.  In the case of an Incentive Stock Option, the term shall be ten (10)
years  from the date of grant or such  shorter  term as may be  provided  in the
Option Agreement.  Moreover, in the case of an Incentive Stock Option granted to
an Optionee who, at the time the Incentive  Stock Option is granted,  owns stock
representing  more than ten percent (10%) of the total combined  voting power of
all classes of stock of the Company or any Parent or Subsidiary, the term of the
Incentive  Stock  Option  shall be five (5) years from the date of grant or such
shorter term as may be provided in the Option Agreement.

     9. Option Exercise Price and Consideration.

               (a)  Exercise Price.  The per share exercise price for the Shares
                    to be issued  pursuant  to  exercise  of an Option  shall be
                    determined by the Administrator, subject to the following:

     (i) In the case of an  Incentive  Stock  Option (A)  granted to an Employee
who, at the time the Incentive Stock Option is granted,  owns stock representing
more than ten percent  (10%) of the voting  power of all classes of stock of the
Company or any Parent or  Subsidiary,  the per Share  exercise price shall be no
less than  110% of the Fair  Market  Value  per Share on the date of grant.  (B)
granted to any  Employee  other than an  Employee  described  in  paragraph  (A)
immediately  above,  the per Share  exercise price shall be no less than 100% of
the Fair  Market  Value per  Share on the date of  grant.  (ii) In the case of a
Nonstatutory  Stock Option,  the per Share exercise price shall be determined by
the  Administrator.  In the case of a  Nonstatutory  Stock  Option  intended  to
qualify as "performance-based compensation" within the meaning of Section 162(m)
of the Code, the per Share exercise price shall be no less than 100% of the Fair
Market  Value  per  Share  on the  date  of  grant.  (iii)  Notwithstanding  the
foregoing,  Options may be granted with a per Share  exercise price of less than
100% of the Fair  Market  Value  per  Share on the date of grant  pursuant  to a
merger or other corporate transaction.

               (b)  Waiting Period and Exercise  Dates. At the time an Option is
                    granted, the Administrator shall fix the period within which
                    the  Option  may  be  exercised  and  shall   determine  any
                    conditions  which must be satisfied before the Option may be
                    exercised.

               (c)  Form of Consideration. The Administrator shall determine the
                    acceptable form of  consideration  for exercising an Option,
                    including the method of payment. In the case of an Incentive
                    Stock  Option,   the   Administrator   shall  determine  the
                    acceptable form of consideration at the time of grant.  Such
                    consideration may consist entirely of:

     (i) cash; (ii) check; (iii) promissory note; (iv) other Shares which (A) in
the case of Shares  acquired upon exercise of an option,  have been owned by the
Optionee for more than six months on the date of surrender,  and (B) have a Fair
Market Value on the date of surrender  equal to the aggregate  exercise price of
the  Shares  as to which  said  Option  shall be  exercised;  (v)  consideration
received by the Company under a cashless  exercise  program  implemented  by the
Company  in  connection  with the Plan;  (vi) a  reduction  in the amount of any
Company liability to the Optionee,  including any liability  attributable to the
Optionee's participation in any Company-sponsored  deferred compensation program
or arrangement;  (vii) any combination of the foregoing  methods of payment;  or
(viii) such other consideration and method of payment for the issuance of Shares
to the extent permitted by Applicable Laws.

     10. Exercise of Option.

               (a)  Procedure for Exercise; Rights as a Shareholder.  Any Option
                    granted  hereunder  shall be  exercisable  according  to the
                    terms  of  the  Plan  and  at  such  times  and  under  such
                    conditions as determined by the  Administrator and set forth
                    in the Option Agreement.  Unless the Administrator  provides
                    otherwise,  vesting of Options  granted  hereunder  shall be
                    tolled during any unpaid leave of absence. An Option may not
                    be exercised for a fraction of a Share.

                 An Option shall be deemed exercised when the Company  receives:
                    (i) written or electronic  notice of exercise (in accordance
                    with the  Option  Agreement)  from the  person  entitled  to
                    exercise  the Option,  and (ii) full  payment for the Shares
                    with respect to which the Option is exercised.  Full payment
                    may  consist  of any  consideration  and  method of  payment
                    authorized by the  Administrator and permitted by the Option
                    Agreement  and the Plan.  Shares  issued upon exercise of an
                    Option  shall be issued in the name of the  Optionee  or, if
                    requested by the  Optionee,  in the name of the Optionee and
                    his or her spouse. Until the Shares are issued (as evidenced
                    by the appropriate entry on the books of the Company or of a
                    duly authorized transfer agent of the Company),  no right to
                    vote  or  receive   dividends  or  any  other  rights  as  a
                    shareholder  shall exist with respect to the Optioned Stock,
                    notwithstanding  the  exercise  of the  Option.  The Company
                    shall  issue (or cause to be issued)  such  Shares  promptly
                    after the Option is exercised.  No  adjustment  will be made
                    for a dividend  or other  right for which the record date is
                    prior to the date the Shares are issued, except as provided
                    in Section 12 of the Plan.

               Exercising an Option in any manner  shall  decrease the number of
                    Shares thereafter  available,  both for purposes of the Plan
                    and for sale under the Option, by the number of Shares as to
                    which the Option is exercised.

               (b)  Termination of  Relationship  as a Service  Provider.  If an
                    Optionee  ceases to be a Service  Provider,  other than upon
                    the  Optionee's  death  or  Disability,   the  Optionee  may
                    exercise his or her Option  within such period of time as is
                    specified  in the Option  Agreement  to the extent  that the
                    Option is vested on the date of termination (but in no event
                    later than the  expiration of the term of such Option as set
                    forth  in  the  Option  Agreement).  In  the  absence  of  a
                    specified  time in the Option  Agreement,  the Option  shall
                    remain  exercisable  for  three  (3)  months  following  the
                    Optionee's termination.  If, on the date of termination, the
                    Optionee is not vested as to his or her entire  Option,  the
                    Shares  covered by the unvested  portion of the Option shall
                    revert to the Plan. If, after termination, the Optionee does
                    not exercise his or her Option within the time  specified by
                    the  Administrator,  the  Option  shall  terminate,  and the
                    Shares covered by such Option shall revert to the Plan. 

               (c)  Disability  of  Optionee.  If  an  Optionee  ceases  to be a
                    Service  Provider as a result of the Optionee's  Disability,
                    the  Optionee  may  exercise  his or her Option  within such
                    period of time as is  specified  in the Option  Agreement to
                    the extent  the Option is vested on the date of  termination
                    (but in no event  later than the  expiration  of the term of
                    such  Option as set forth in the Option  Agreement).  In the
                    absence of a  specified  time in the Option  Agreement,  the
                    Option  shall  remain  exercisable  for twelve  (12)  months
                    following  the  Optionee's  termination.  If, on the date of
                    termination,  the  Optionee  is not  vested as to his or her
                    entire Option, the Shares covered by the unvested portion of
                    the Option shall revert to the Plan. If, after  termination,
                    the Optionee  does not exercise his or her Option within the
                    time specified herein,  the Option shall terminate,  and the
                    Shares covered by such Option shall revert to the Plan.

               (d)  Death of  Optionee.  If an  Optionee  dies  while a  Service
                    Provider,  the Option may be exercised within such period of
                    time as is  specified  in the  Option  Agreement  (but in no
                    event later than the  expiration  of the term of such Option
                    as set forth in the  Notice  of  Grant),  by the  Optionee's
                    estate or by a person who acquires the right to exercise the
                    Option by  bequest  or  inheritance,  but only to the extent
                    that the  Option  is  vested  on the date of  death.  In the
                    absence of a  specified  time in the Option  Agreement,  the
                    Option  shall  remain  exercisable  for twelve  (12)  months
                    following  the  Optionee's  termination.  If, at the time of
                    death,  the  Optionee  is not vested as to his or her entire
                    Option,  the Shares  covered by the unvested  portion of the
                    Option shall immediately  revert to the Plan. The Option may
                    be  exercised  by  the  executor  or  administrator  of  the
                    Optionee's estate or, if none, by the person(s)  entitled to
                    exercise the Option under the Optionee's will or the laws of
                    descent or  distribution.  If the Option is not so exercised
                    within  the  time   specified   herein,   the  Option  shall
                    terminate,  and the  Shares  covered  by such  Option  shall
                    revert to the Plan.

               (e)  Buyout  Provisions.  The Administrator may at any time offer
                    to buy  out  for a  payment  in cash  or  Shares  an  Option
                    previously granted based on such terms and conditions as the
                    Administrator   shall   establish  and  communicate  to  the
                    Optionee at the time that such offer is made.

     11.  Non-Transferability  of Options.  Unless  determined  otherwise by the
Administrator  to the contrary,  an Option may not be sold,  pledged,  assigned,
hypothecated, transferred, or disposed of in any manner other than by will or by
the laws of descent or distribution and may be exercised, during the lifetime of
the  Optionee,  only by the  Optionee.  The  Administrator  may,  in the  manner
established by the Administrator,  provide for the transfer,  without payment of
consideration,  of an Option by the  Optionee  to any  member of the  Optionee's
immediate family or to a trust or partnership whose beneficiaries are members of
the Optionee's  immediate  family. In such case, the Option shall be exercisable
only by such  transferee.  Following  such  transfer,  any  such  Options  shall
continue  to be  subject  to the same terms and  conditions  as were  applicable
immediately prior to the transfer.  For purposes of this Section,  an Optionee's
"immediate family" shall mean the Optionee's spouse, children and grandchildren.

     12. Adjustments Upon Changes in Capitalization,  Dissolution,  or Change of
Control.
               (a)  Changes in Capitalization. Subject to any required action by
                    the  shareholders  of the  Company,  the number of shares of
                    Common Stock  covered by each  outstanding  Option,  and the
                    number of shares of Common Stock which have been  authorized
                    for issuance  under the Plan but as to which no Options have
                    yet been  granted  or which have been  returned  to the Plan
                    upon cancellation or expiration of an Option, as well as the
                    price  per  share  of  Common  Stock  covered  by each  such
                    outstanding  Option,  shall be proportionately  adjusted for
                    any  increase or decrease in the number of issued  shares of
                    Common Stock  resulting  from a stock split,  reverse  stock
                    split, stock dividend,  combination or  reclassification  of
                    the Common Stock,  or any other  increase or decrease in the
                    number of issued  shares of Common  Stock  effected  without
                    receipt of consideration by the Company; provided,  however,
                    that conversion of any convertible securities of the Company
                    shall not be deemed to have been "effected  without  receipt
                    of  consideration."  Such  adjustment  shall  be made by the
                    Board,  whose  determination in that respect shall be final,
                    binding and conclusive. Except as expressly provided herein,
                    no  issuance by the Company of shares of stock of any class,
                    or securities convertible into shares of stock of any class,
                    shall affect,  and no adjustment by reason  thereof shall be
                    made  with  respect  to,  the  number  or price of shares of
                    Common Stock subject to an Option.

               (b)  Dissolution  or  Liquidation.  In the event of the  proposed
                    dissolution or liquidation of the Company, the Administrator
                    shall notify each Optionee as soon as  practicable  prior to
                    the  effective  date  of  such  proposed  transaction.   The
                    Administrator  in its discretion may provide for an Optionee
                    to have the right to  exercise  his or her Option  until ten
                    (10)  days  prior  to  such  transaction  as to  all  of the
                    Optioned Stock covered thereby, including Shares as to which
                    the Option would not otherwise be exercisable.  In addition,
                    the  Administrator  may provide that any Company  repurchase
                    option  applicable to any Shares  purchased upon exercise of
                    an Option  shall lapse as to all such  Shares,  provided the
                    proposed  dissolution or liquidation takes place at the time
                    and in the  manner  contemplated.  To the  extent it has not
                    been   previously   exercised,   an  Option  will  terminate
                    immediately  prior  to the  consummation  of  such  proposed
                    action.

               (c)  Change of Control. In the event of a Change of Control,  (i)
                    each outstanding  Option shall fully vest and be exercisable
                    as to all of the  Optioned  Stock,  including  Shares  as to
                    which  the  Option   would  not   otherwise   be  vested  or
                    exercisable, and (ii) any Shares issued under the Plan shall
                    vest. The Administrator shall notify the Optionee in writing
                    or electronically  that the Option shall be fully vested and
                    exercisable  within  fifteen  (15)  days  of the  Change  of
                    Control.

               (d)  Merger  or Asset  Sale.  In the  event  of a  merger  of the
                    Company  with or into  another  corporation,  or the sale of
                    substantially  all  of  the  assets  of  the  Company,  each
                    outstanding  Option shall be assumed or an equivalent option
                    substituted  by the  successor  corporation  or a Parent  or
                    Subsidiary of the successor  corporation.  In the event that
                    the  successor  corporation  refuses to assume or substitute
                    for the Option,  the  Optionee  shall fully vest in and have
                    the right to exercise  the Option as to all of the  Optioned
                    Stock,  including  Shares as to which it would not otherwise
                    be vested or  exercisable  and any Shares  issued  under the
                    Plan  shall  vest.  If an Option  becomes  fully  vested and
                    exercisable  in lieu of  assumption or  substitution  in the
                    event of a merger or sale of assets, the Administrator shall
                    notify the  Optionee in writing or  electronically  that the
                    Option shall be fully vested and exercisable for a period of
                    fifteen  days from the date of such  notice,  and the Option
                    shall terminate upon the expiration of such period.  For the
                    purposes of this  paragraph,  the Option shall be considered
                    assumed  if,  following  the merger or sale of  assets,  the
                    option  confers the right to  purchase or receive,  for each
                    Share of Optioned  Stock  subject to the Option  immediately
                    prior to the  merger or sale of  assets,  the  consideration
                    (whether  stock,  cash,  or other  securities  or  property)
                    received  in the  merger  or sale of assets  by  holders  of
                    Common  Stock for each Share held on the  effective  date of
                    the  transaction  (and if holders  were  offered a choice of
                    consideration,  the  type  of  consideration  chosen  by the
                    holders of a majority of the outstanding Shares);  provided,
                    however,  that if such consideration  received in the merger
                    or  sale  of  assets  is  not  solely  common  stock  of the
                    successor  corporation or its Parent, the Administrator may,
                    with the consent of the successor  corporation,  provide for
                    the  consideration  to be received  upon the exercise of the
                    Option,  for each  Share of  Optioned  Stock  subject to the
                    Option,   to  be  solely   common  stock  of  the  successor
                    corporation  or its Parent equal in fair market value to the
                    per share consideration received by holders of Common Stock 
                    in the merger or sale of assets.

     13. Other Common Stock  Programs.  From time to time during the duration of
the  Plan,  the  Administrator  may,  in it sole  discretion,  adopt one or more
incentive compensation arrangements for Service Providers pursuant to which such
Service  Providers  may acquire  shares of Common  Stock,  whether by  purchase,
outright  grant or  otherwise.  Any such  arrangements  shall be  subject to the
general provisions of the Plan and all shares of Common Stock issued pursuant to
such  arrangements  shall  be  issued  under  the Plan if so  designated  by the
Committee.

     14.  Date of  Grant.  The date of  grant of an  Option  shall  be,  for all
purposes,  the date on which the Administrator makes the determination  granting
such Option,  or such other later date as is  determined  by the  Administrator.
Notice  of the  determination  shall  be  provided  to each  Optionee  within  a
reasonable time after the date of such grant.
     15. Amendment and Termination of the Plan.

               (a)  Amendment and Termination.  The Board may at any time amend,
                    alter, suspend or terminate the Plan.
               (b)  Shareholder  Approval.  The Company shall obtain shareholder
                    approval of any Plan  amendment to the extent  necessary and
                    desirable to comply with Applicable Laws.
               (c)  Effect  of   Amendment   or   Termination.   No   amendment,
                    alteration,  suspension  or  termination  of the Plan  shall
                    impair the rights of any Optionee,  unless  mutually  agreed
                    otherwise between the Optionee and the Administrator,  which
                    agreement  must be in writing and signed by the Optionee and
                    the  Company.  Termination  of the Plan shall not affect the
                    Administrator's ability to exercise the powers granted to it
                    hereunder  with  respect to Options  granted  under the Plan
                    prior to the date of such termination.

     16. Conditions Upon Issuance of Shares.

               (a)  Legal Compliance. Shares shall not be issued pursuant to the
                    exercise of an Option unless the exercise of such Option and
                    the  issuance  and delivery of such Shares shall comply with
                    Applicable Laws and shall be further subject to the approval
                    of counsel for the Company with respect to such compliance.

               (b)  Investment  Representations.  As a condition to the exercise
                    of an Option,  the Company may require the person exercising
                    such Option to represent and warrant at the time of any such
                    exercise  that  the  Shares  are  being  purchased  only for
                    investment  and  without any  present  intention  to sell or
                    distribute such Shares if, in the opinion of counsel for the
                    Company, such a representation is required.

     17. Inability to Obtain  Authority.  The inability of the Company to obtain
authority  from any  regulatory  body having  jurisdiction,  which  authority is
deemed by the Company's  counsel to be necessary to the lawful issuance and sale
of any Shares  hereunder,  shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.

     18. Reservation of Shares. The Company,  during the term of this Plan, will
at all  times  reserve  and keep  available  such  number  of Shares as shall be
sufficient to satisfy the requirements of the Plan.

     19.  Shareholder  Approval.  The Plan shall be subject to  approval  by the
stockholders of the Company within twelve (12) months after the date the Plan is
adopted.  Such  stockholder  approval shall be obtained in the manner and to the
degree required under Applicable Laws.



                             THE LAMAUR CORPORATION

                        1997 EMPLOYEE STOCK PURCHASE PLAN


         The following  constitute  the  provisions  of the 1997 Employee  Stock
Purchase Plan of The Lamaur Corporation:

         1.  Purpose.  The  purpose of the Plan is to provide  employees  of the
Company and its Designated  Subsidiaries  with an opportunity to purchase Common
Stock of the Company through accumulated payroll deductions. It is the intention
of the Company to have the Plan qualify as an  "Employee  Stock  Purchase  Plan"
under  Section  423 of the  Internal  Revenue  Code of  1986,  as  amended.  The
provisions  of the Plan,  accordingly,  shall be  construed  so as to extend and
limit participation in a manner consistent with the requirements of that section
of the Code.

         2.       Definitions.

     (a)  "Board"  shall mean the Board of Directors of the Company.  (b) "Code"
          shall mean the Internal Revenue Code of 1986, as amended.

     (c)  "Common Stock" shall mean the Common Stock of the Company.

     (d)  "Company"  shall  mean  The  Lamaur  Corporation  and  any  Designated
          Subsidiary of the Company.

     (e)  "Compensation"  shall mean all base straight time gross earnings,  but
          exclusive  of  payments  for  commissions,  overtime,  shift  premium,
          incentive   compensation,   incentive  payments,   bonuses  and  other
          compensation.

     (f)  "Designated  Subsidiary"  shall  mean any  Subsidiary  which  has been
          designated  by the Board from time to time in its sole  discretion  as
          eligible to participate in the Plan.

     (g)  "Employee" shall mean any individual who is an Employee of the Company
          for tax purposes  whose  customary  employment  with the Company is at
          least  twenty (20) hours per week and more than five (5) months in any
          calendar year.  For purposes of the Plan, the employment  relationship
          shall be treated as continuing  intact while the individual is on sick
          leave or other  leave of absence  approved by the  Company.  Where the
          period  of  leave  exceeds  90 days  and  the  individual's  right  to
          reemployment is not guaranteed  either by statute or by contract,  the
          employment relationship shall be deemed to have terminated on the 91st
          day of such leave.

<PAGE>





                                                          

     (h)  "Enrollment Date" shall mean the first day of each Offering Period.

     (i)  "Exercise Date" shall mean the last day of each Purchase Period.

     (j)  "Fair Market  Value" shall mean,  as of any date,  the value of Common
          Stock determined as follows:

     (1)  If the Common Stock is listed on any  established  stock exchange or a
          national  market  system,  including  without  limitation  the  Nasdaq
          National  Market or The Nasdaq  SmallCap  Market of The  Nasdaq  Stock
          Market,  its Fair Market  Value  shall be the closing  sales price for
          such stock (or the closing  bid, if no sales were  reported) as quoted
          on such  exchange or system for the last  market  trading day prior to
          the time of  determination,  as reported in The Wall Street Journal or
          such other source as the Administrator deems reliable, or;

     (2) If the Common  Stock is  regularly  quoted by a  recognized  securities
dealer but selling  prices are not reported,  its Fair Market Value shall be the
mean of the  closing  bid and asked  prices for the Common  Stock on the date of
such determination,  as reported in The Wall Street Journal or such other source
as the Board deems reliable, or;

     (3) In the absence of an established  market for the Common Stock, the Fair
Market Value thereof shall be determined in good faith by the Board.

     (k)  "Offering Periods" shall mean the periods of approximately twenty-four
          (24) months during which an option granted pursuant to the Plan may be
          exercised,  commencing  on the first  Trading Day on or after May 1 of
          each year and terminating on the last Trading Day in the period ending
          twenty-four  months later. The duration and timing of Offering Periods
          may be changed  pursuant to Section 4 of this Plan.  (l) "Plan"  shall
          mean this 1997 Employee Stock Purchase Plan.

     (m)  "Purchase  Price" shall mean an amount equal to 85% of the Fair Market
          Value of a share of  Common  Stock  on the  Enrollment  Date or on the
          Exercise Date, whichever is lower.

     (n)  "Purchase  Period"  shall  mean the  approximately  six  month  period
          commencing  after one Exercise  Date and ending with the next Exercise
          Date,  except that the first  Purchase  Period of any Offering  Period
          shall commence on the  Enrollment  Date and end with the next Exercise
          Date. The Board shall have the power to change the duration and number
          of Purchase Periods in an Offering Period without shareholder approval
          if such  change  is  announced  at least  five  (5) days  prior to the
          scheduled beginning of the Purchase Period to be affected.

     (o)  "Reserves"  shall mean the number of shares of Common Stock covered by
          each option under the Plan which have not yet been  exercised  and the
          number of  shares  of Common  Stock  which  have been  authorized  for
          issuance under the Plan but not yet placed under option.

     (p)  "Subsidiary" shall mean a corporation,  domestic or foreign,  of which
          not less than 50% of the voting  shares  are held by the  Company or a
          Subsidiary, whether or not such corporation now exists or is hereafter
          organized or acquired by the Company or a Subsidiary.

     (q)  "Trading Day" shall mean a day on which national  stock  exchanges and
          the Nasdaq System are open for trading.

 3.       Eligibility.

     (a)  Any  Employee  who  shall  be  employed  by  the  Company  on a  given
          Enrollment Date shall be eligible to participate in the Plan.

     (b)  Any  provisions  of the  Plan  to  the  contrary  notwithstanding,  no
          Employee  shall be granted an option  under the Plan (i) to the extent
          that,  immediately after the grant, such Employee (or any other person
          whose stock would be attributed  to such Employee  pursuant to Section
          424(d) of the Code) would own capital stock of the Company and/or hold
          outstanding  options to purchase  such stock  possessing  five percent
          (5%) or more of the  total  combined  voting  power  or  value  of all
          classes of the capital stock of the Company or of any  Subsidiary,  or
          (ii) to the extent that his or her rights to purchase  stock under all
          employee  stock  purchase  plans of the Company  and its  subsidiaries
          accrues at a rate which exceeds $25,000 worth of stock  (determined at
          the  fair  market  value of the  shares  at the time  such  option  is
          granted) for each calendar year in which such option is outstanding at
          any time.

4.       Offering  Periods.  The  Plan  shall  be  implemented  by  consecutive,
overlapping  Offering Periods with a new Offering Period commencing on the first
Trading  Day on or after May 1 of each year,  or on such other date as the Board
shall  determine.  The Plan shall continue until  terminated in accordance  with
Section 20 hereof.  The Board  shall  have the power to change the  duration  of
Offering  Periods  (including  the  commencement  dates thereof) with respect to
future  offerings  without  shareholder  approval if such change is announced at
least  five (5) days  prior to the  scheduled  beginning  of the first  Offering
Period to be affected thereafter.

5.       Participation.

     (a)  An  eligible  Employee  may  become  a  participant  in  the  Plan  by
          completing a subscription  agreement authorizing payroll deductions in
          the form of  Exhibit A to this Plan and  filing it with the  Company's
          payroll office prior to the applicable Enrollment Date.

     (b)  Payroll  deductions  for a  participant  shall  commence  on the first
          payroll  following  the  Enrollment  Date  and  shall  end on the last
          payroll  in  the  Offering  Period  to  which  such  authorization  is
          applicable, unless sooner terminated by the participant as provided in
          Section 10 hereof.

6.       Payroll Deductions.

     (a)  At the time a participant files his or her subscription  agreement, he
          or she shall elect to have  payroll  deductions  made for each payroll
          period ending in the Offering Period in an amount not exceeding twenty
          percent (20%) of the Compensation which he or she receives on each pay
          day during the Offering Period.

     (b)  All payroll deductions made for a participant shall be credited to his
          or her  account  under  the  Plan  and  shall  be  withheld  in  whole
          percentages  only. A participant may not make any additional  payments
          into such account.

     (c)  A participant may discontinue his or her  participation in the Plan as
          provided in Section 10 hereof, or may increase or decrease the rate of
          his or her payroll deductions during the Offering Period by completing
          or filing with the Company a new subscription  agreement authorizing a
          change in payroll  deduction  rate. The Board may, in its  discretion,
          limit the number of  participation  rate  changes  during any Offering
          Period.  The  change in rate  shall be  effective  with the first full
          payroll  period  following  five (5) business days after the Company's
          receipt of the new subscription agreement unless the Company elects to
          process a given change in participation  more quickly. A participant's
          subscription  agreement shall remain in effect for successive Offering
          Periods unless terminated as provided in Section 10 hereof.

     (d)  Notwithstanding the foregoing,  to the extent necessary to comply with
          Section 423(b)(8) of the Code and Section 3(b) hereof, a participant's
          payroll  deductions  may be decreased to zero percent (0%) at any time
          during a Purchase Period.  Payroll  deductions shall recommence at the
          rate  provided in such  participant's  subscription  agreement  at the
          beginning  of the first  Purchase  Period which is scheduled to end in
          the following  calendar year,  unless terminated by the participant as
          provided in Section 10 hereof.

     (e)  At the time the option is  exercised,  in whole or in part,  or at the
          time some or all of the  Company's  Common Stock issued under the Plan
          is disposed of, the participant  must make adequate  provision for the
          Company's  federal,  state, or other tax withholding  obligations,  if
          any, which arise upon the exercise of the option or the disposition of
          the Common  Stock.  At any time,  the  Company  may,  but shall not be
          obligated to, withhold from the participant's  compensation the amount
          necessary for the Company to meet applicable withholding  obligations,
          including any  withholding  required to make  available to the Company
          any  tax  deductions  or  benefits   attributable  to  sale  or  early
          disposition of Common Stock by the Employee.

7.        Grant of Option.  On the  Enrollment  Date of each Offering  Period,
each eligible Employee participating in such Offering Period shall be granted an
option to purchase on each  Exercise  Date during such  Offering  Period (at the
applicable  Purchase  Price) up to a number of  shares of the  Company's  Common
Stock  determined by dividing such  Employee's  payroll  deductions  accumulated
prior to such Exercise Date and retained in the Participant's  account as of the
Exercise Date by the applicable Purchase Price;  provided that in no event shall
an Employee be permitted to purchase during each Purchase Period more than 7,500
shares of the  Company's  Common Stock  (subject to any  adjustment  pursuant to
Section 19) on the  Enrollment  Date,  and provided  further that such  purchase
shall be subject to the  limitations  set forth in Sections  3(b) and 12 hereof.
Exercise of the option  shall occur as provided in Section 8 hereof,  unless the
participant has withdrawn pursuant to Section 10 hereof. The option shall expire
on the last day of the Offering Period.

8.       Exercise of Option.  Unless a participant withdraws from the Plan as
provided  in  Section 10 hereof,  his or her option for the  purchase  of shares
shall be exercised automatically on the Exercise Date, and the maximum number of
full shares  subject to option shall be purchased  for such  participant  at the
applicable  Purchase Price with the accumulated payroll deductions in his or her
account.  No  fractional  shares  shall be  purchased;  any  payroll  deductions
accumulated  in a  participant's  account which are not sufficient to purchase a
full share  shall be retained in the  participant's  account for the  subsequent
Purchase  Period or  Offering  Period,  subject  to  earlier  withdrawal  by the
participant  as provided in Section 10 hereof.  Any other  monies left over in a
participant's  account  after  the  Exercise  Date  shall  be  returned  to  the
participant. During a participant's lifetime, a participant's option to purchase
shares hereunder is exercisable only by him or her.

9.      Delivery. As promptly as practicable after each Exercise Date on which a
purchase of shares  occurs,  the  Company  shall  arrange  the  delivery to each
participant,  as appropriate, of a certificate representing the shares purchased
upon exercise of his or her option.

10.     Withdrawal.

     (a)  A  participant  may  withdraw  all but not less  than all the  payroll
          deductions credited to his or her account and not yet used to exercise
          his or her option under the Plan at any time by giving  written notice
          to the  Company  in the form of  Exhibit  B to this  Plan.  All of the
          participant's  payroll deductions credited to his or her account shall
          be paid to such  participant  promptly  after  receipt  of  notice  of
          withdrawal and such participant's option for the Offering Period shall
          be automatically terminated, and no further payroll deductions for the
          purchase  of  shares  shall  be made for such  Offering  Period.  If a
          participant  withdraws  from an Offering  Period,  payroll  deductions
          shall not resume at the beginning of the  succeeding  Offering  Period
          unless the  participant  delivers  to the  Company a new  subscription
          agreement.

     (b)  A participant's  withdrawal from an Offering Period shall not have any
          effect upon his or her  eligibility to participate in any similar plan
          which  may  hereafter  be  adopted  by the  Company  or in  succeeding
          Offering  Periods which commence after the termination of the Offering
          Period from which the participant withdraws.

11.      Termination of Employment.

         Upon  a  participant's  ceasing  to be an  Employee,  for  any
reason,  he or she shall be deemed to have elected to withdraw from the Plan and
the  payroll  deductions  credited  to such  participant's  account  during  the
Offering  Period but not yet used to  exercise  the option  shall be returned to
such  participant  or, in the case of his or her death, to the person or persons
entitled thereto under Section 15 hereof, and such participant's option shall be
automatically terminated. The preceding sentence notwithstanding,  a participant
who receives  payment in lieu of notice of  termination  of employment  shall be
treated as continuing to be an Employee for the  participant's  customary number
of hours per week of employment  during the period in which the  participant  is
subject to such payment in lieu of notice.

12.      Interest.  No interest  shall  accrue on the payroll  deductions  of a
participant in the Plan.

13.      Stock.

     (a)  The maximum number of shares of the Company's Common Stock which shall
          be made  available  for sale under the Plan  shall be 400,000  shares,
          subject to adjustment upon changes in capitalization of the Company as
          provided  in Section  19 hereof.  If, on a given  Exercise  Date,  the
          number of shares with  respect to which  options  are to be  exercised
          exceeds  the  number  of shares  then  available  under the Plan,  the
          Company  shall  make a pro rata  allocation  of the  shares  remaining
          available for purchase in as uniform a manner as shall be  practicable
          and as it shall determine to be equitable.

     (b)  The  participant  shall  have no  interest  or voting  right in shares
          covered by his option until such option has been exercised.

     (c)  Shares  to be  delivered  to a  participant  under  the Plan  shall be
          registered  in the  name  of the  participant  or in the  name  of the
          participant and his or her spouse.

14.      Administration.  The Plan shall be  administered by the Board or a
committee  of members  of the Board  appointed  by the  Board.  The Board or its
committee  shall have full and  exclusive  discretionary  authority to construe,
interpret  and  apply the terms of the Plan,  to  determine  eligibility  and to
adjudicate all disputed claims filed under the Plan. Every finding, decision and
determination  made by the  Board or its  committee  shall,  to the full  extent
permitted by law, be final and binding upon all parties.

15.      Designation of Beneficiary.

     (a)  A participant  may file a written  designation of a beneficiary who is
          to receive any shares and cash, if any, from the participant's account
          under the Plan in the event of such participant's  death subsequent to
          an  Exercise  Date on which  the  option  is  exercised  but  prior to
          delivery to such  participant of such shares and cash. In addition,  a
          participant may file a written  designation of a beneficiary who is to
          receive any cash from the participant's  account under the Plan in the
          event of such participant's  death prior to exercise of the option. If
          a participant  is married and the  designated  beneficiary  is not the
          spouse,  spousal consent shall be required for such  designation to be
          effective.

     (b)  Such  designation of beneficiary  may be changed by the participant at
          any time by written notice. In the event of the death of a participant
          and in the absence of a beneficiary  validly designated under the Plan
          who is living at the time of such  participant's  death,  the  Company
          shall deliver such shares and/or cash to the executor or administrator
          of  the  estate  of  the  participant,  or  if  no  such  executor  or
          administrator  has been  appointed  (to the knowledge of the Company),
          the Company, in its discretion, may deliver such shares and/or cash to
          the  spouse  or to any  one or more  dependents  or  relatives  of the
          participant,  or if no spouse,  dependent  or relative is known to the
          Company, then to such other person as the Company may designate.

16.       Non-Transferability.  Neither  payroll  deductions  credited  to a
participant's account nor any rights with regard to the exercise of an option or
to  receive  shares  under the Plan may be  assigned,  transferred,  pledged  or
otherwise  disposed of in any way (other  than by will,  the laws of descent and
distribution or as provided in Section 15 hereof) by the  participant.  Any such
attempt at assignment,  transfer,  pledge or other  disposition shall be without
effect,  except  that the  Company may treat such act as an election to withdraw
funds from an Offering Period in accordance with Section 10 hereof.

17.      Use of Funds.  All payroll  deductions  received or held by the Company
under the Plan may be used by the Company  for any  corporate  purpose,  and the
Company shall not be obligated to segregate such payroll deductions.

18.      Reports.  Individual  accounts shall be maintained for each participant
in the Plan. Statements of account shall be given to participating  Employees at
least  annually,  which  statements  shall  set  forth the  amounts  of  payroll
deductions, the Purchase Price, the number of shares purchased and the remaining
cash balance, if any.

19.      Adjustments Upon Changes in Capitalization,  Dissolution,  Liquidation,
Merger or Asset Sale.

     (a)  Changes  in  Capitalization.  Subject  to any  required  action by the
          shareholders  of the  Company,  the  Reserves,  the maximum  number of
          shares each participant may purchase each Purchase Period (pursuant to
          Section 7), as well as the price per share and the number of shares of
          Common  Stock  covered by each option under the Plan which has not yet
          been exercised shall be  proportionately  adjusted for any increase or
          decrease in the number of issued shares of Common Stock resulting from
          a stock split,  reverse stock split,  stock  dividend,  combination or
          reclassification  of the  Common  Stock,  or  any  other  increase  or
          decrease  in the  number of shares of Common  Stock  effected  without
          receipt of  consideration  by the  Company;  provided,  however,  that
          conversion of any  convertible  securities of the Company shall not be
          deemed to have been "effected without receipt of consideration".  Such
          adjustment  shall be made by the Board,  whose  determination  in that
          respect shall be final,  binding and  conclusive.  Except as expressly
          provided herein,  no issuance by the Company of shares of stock of any
          class,  or securities  convertible  into shares of stock of any class,
          shall affect,  and no adjustment by reason  thereof shall be made with
          respect to, the number or price of shares of Common  Stock  subject to
          an option.

     (b)  Dissolution or Liquidation.  In the event of the proposed  dissolution
          or liquidation of the Company,  the Offering  Periods shall  terminate
          immediately prior to the consummation of such proposed action,  unless
          otherwise provided by the Board.

     (c)  Merger  or  Asset  Sale.  In the  event of a  proposed  sale of all or
          substantially  all of the assets of the Company,  or the merger of the
          Company with or into another corporation, any Purchase Periods then in
          progress  shall be shortened by setting a new Exercise  Date (the "New
          Exercise Date") and any Offering Periods then in progress shall end on
          the New Exercise  Date. The New Exercise Date shall be before the date
          of the Company's  proposed sale or merger. The Board shall notify each
          participant  in writing,  at least ten (10) business days prior to the
          New Exercise Date, that the Exercise Date for the participant's option
          has been changed to the New Exercise  Date and that the  participant's
          option shall be  exercised  automatically  on the New  Exercise  Date,
          unless  prior to such  date the  participant  has  withdrawn  from the
          Offering Period as provided in Section 10 hereof.

20.      Amendment or Termination.

     (a)  The  Board of  Directors  of the  Company  may at any time and for any
          reason  terminate or amend the Plan.  Except as provided in Section 19
          hereof,  no such  termination can affect options  previously  granted,
          provided  that an Offering  Period may be  terminated  by the Board of
          Directors  on any  Exercise  Date if the  Board  determines  that  the
          termination  of the Plan is in the best  interests  of the Company and
          its  shareholders.  Except  as  provided  in  Section  19  hereof,  no
          amendment may make any change in any option theretofore  granted which
          adversely  affects  the  rights  of any  participant.  To  the  extent
          necessary  to comply with  Section  423 of the Code (or any  successor
          rule or provision or any other  applicable  law,  regulation  or stock
          exchange rule), the Company shall obtain shareholder  approval in such
          a manner and to such a degree as required.

     (b)  Without   shareholder  consent  and  without  regard  to  whether  any
          participant   rights  may  be  considered  to  have  been   "adversely
          affected,"  the Board (or its  committee)  shall be entitled to change
          the Offering Periods,  limit the frequency and/or number of changes in
          the amount withheld during an Offering Period,  establish the exchange
          ratio  applicable  to amounts  withheld in a currency  other than U.S.
          dollars, permit payroll withholding in excess of the amount designated
          by a  participant  in order to adjust  for delays or  mistakes  in the
          Company's  processing  of properly  completed  withholding  elections,
          establish  reasonable waiting and adjustment periods and/or accounting
          and  crediting  procedures to ensure that amounts  applied  toward the
          purchase of Common Stock for each participant properly correspond with
          amounts withheld from the  participant's  Compensation,  and establish
          such other  limitations  or procedures as the Board (or its committee)
          determines in its sole discretion  advisable which are consistent with
          the Plan.

21.      Notices.  All notices or other  communications  by a participant to the
Company under or in  connection  with the Plan shall be deemed to have been duly
given when received in the form specified by the Company at the location,  or by
the person, designated by the Company for the receipt thereof.

22.     Conditions  Upon  Issuance of Shares.  Shares shall not be issued with
respect to an option  unless the  exercise of such option and the  issuance  and
delivery of such  shares  pursuant  thereto  shall  comply  with all  applicable
provisions  of law,  domestic or foreign,  including,  without  limitation,  the
Securities  Act of 1933,  as amended,  the  Securities  Exchange Act of 1934, as
amended, the rules and regulations promulgated thereunder,  and the requirements
of any stock  exchange  upon which the  shares may then be listed,  and shall be
further  subject to the approval of counsel for the Company with respect to such
compliance.

                  As a condition to the  exercise of an option,  the Company may
require the person  exercising  such option to represent and warrant at the time
of any such exercise that the shares are being purchased only for investment and
without  any  present  intention  to sell or  distribute  such shares if, in the
opinion of counsel for the Company,  such a representation is required by any of
the aforementioned applicable provisions of law.

23.      Term of Plan. The Plan shall become  effective upon the adoption by the
Board of  Directors.  It shall  continue  in effect for a term of ten (10) years
unless sooner terminated under Section 20 hereof.

24.      Automatic  Transfer  to Low  Price  Offering  Period.  To  the  extent
permitted by any applicable  laws,  regulations,  or stock exchange rules if the
Fair Market Value of the Common Stock on any Exercise Date in an Offering Period
is lower than the Fair Market Value of the Common Stock on the  Enrollment  Date
of such Offering Period,  then all participants in such Offering Period shall be
automatically withdrawn from such Offering Period immediately after the exercise
of their  option on such  Exercise  Date and  automatically  re-enrolled  in the
immediately following Offering Period as of the first day thereof.




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