LAMAUR CORP
10-Q, 1997-05-15
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                            SECURITIES AND EXCHANGE COMMISSION

                                  Washington, D.C. 20549

                                        FORM 10-Q

            QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                      For the quarterly period ended March 31, 1997

                              Commission File Number 0-28174
                                  The Lamaur Corporation
                  (Exact name of registrant as specified in its charter)

          Delaware                                 68-0301547
(State or other jurisdiction           (I.R.S. Employer Identification No.)
 of incorporation or organization)

                     One Lovell Avenue, Mill Valley CA 94941
               (Address of principal executive offices) (Zip Code)

                                 (415) 380-8200
              (Registrant's telephone number, including area code)

 Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13 or 15(d) of the Securities  Exchange
 Act of 1934 during the preceding 12 months (or for such shorter  period
 that the  registrant  was required to file such  reports),  and (2) has
 been subject to such filing requirements for the past 90 days.

                           Yes      [  X  ]          No       [     ]

At April 30, 1997,  there were  5,659,495  shares of the  Registrant's  $.01 par
value Common Stock outstanding.

<PAGE>


This  quarterly  report  on  Form  10-Q  contains  historical   information  and
forward-looking  statements.  Statements looking forward in time are included in
this Form 10-Q pursuant to the "safe harbor" provision of the Private Securities
Litigation  Reform  Act of 1995.  They  involve  known  and  unknown  risks  and
uncertainties  that may cause the Company's  actual results in future periods to
be materially different from any future performance  suggested herein.  Further,
the Company  operates  in an  industry  sector  where  securities  values may be
volatile  and may be  influenced  by  economic  and  other  factors  beyond  the
Company's control. In the context of the forward-looking information provided in
this Form 10-Q and in other  reports,  please refer to the  discussions  of risk
factors  and  investment  considerations  detailed  in,  as  well  as the  other
information contained in, the Company's filings with the Securities and Exchange
Commission during the past 12 months.

<PAGE>



                             THE LAMAUR CORPORATION
                               Index to Form 10-Q
                                 March 31, 1997
<TABLE>
              
<CAPTION>


<S>                                                                                       <C>
Part I - Financial Information

Item 1. Condensed Financial Statements (Unaudited)

Balance Sheets as of March 31, 1997 and December 31, 1996                                 4

Statements of Operations for the Three Months Ended March 31, 1997 and 1996               5

Statements of Cash Flows for the Three Months Ended March 31, 1997 and 1996               6

Notes to Condensed Financial Statements                                                   7

Item 2. Management's Discussion and Analysis of Financial Conditions and Results 
        of Operations                                                                     8

Part II - Other Information                                                               10

Signature                                                                                 11
</TABLE>



<PAGE>




PART I. FINANCIAL INFORMATION

Item 1. Condensed Financial Statements
<TABLE>

<CAPTION>
                                                  THE LAMAUR CORPORATION
                                                 CONDENSED BALANCE SHEETS
                                 (In thousands, except share and per share data)
                                                  (Unaudited)


                                                                       March 31,          December 31,
                                                                         1997                1996
<S>                                                                 <C>                 <C>   
ASSETS
Current Assets:
     Cash and cash equivalents..................                     $  7,528            $ 12,081
     Receivables from DowBrands.................                        1,299               1,450
     Accounts receivable, net...................                       20,618              17,214
     Inventories................................                       13,454              11,699
     Prepaid expenses and other current assets..                          425                 523
         Total current assets...................                       43,324              42,967

Property, Plant and Equipment, Net..............                       18,551              18,475

Other Assets....................................                          189                 124

         Total Assets...........................                     $ 62,064            $ 61,566
- - ------------------------------------------------

LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
     Accounts payable.............................                   $  6,801            $  6,724
     Accrued expenses.............................                      3,686               4,637
     Accrued salaries, wages and employee-related expenses              1,473               2,458
     Current portion of long-term debt............                      1,320               1,272
     Payables to related parties..................                      1,125               1,500

         Total current liabilities................                     14,405              16,591

Long-Term Debt....................................                     17,859              13,723
Related Party Obligations.........................                      1,000               1,000

Stockholders' Equity
 Preferred stock, $.01 par value, 4,000,000 shares authorized:
  Series A Preferred stock, $.01 par value, 1,000,000 shares
  issued and outstanding at March 31, 1997 and December 31,             
  1996.  ($10.0 million liquidation preference)............             8,500               8,500
 Series B Preferred stock, $.01 par value, 763,500
  shares issued and outstanding at March 31, 1997
  and December 31, 1996. ($5.0 million liquidation preference)          5,000               5,000
 Common stock, $.01 par value,  12,000,000 shares authorized,  
  5,659,495 and 5,603,395 shares, issued and outstanding at
  March 31, 1997 and December 31, 1996, respectively.......                57                  56
 Additional paid-in capital................................            19,780              19,796
 Stock subscriptions receivable............................               (50)                (50)
 Accumulated deficit.......................................            (4,487)             (3,050)

     Total stockholders' equity............................            28,800              30,252

     Total Liabilities and Stockholders'Equity.............          $ 62,064            $ 61,566
- - ----------------------------------------------------------------
                                         
                        See notes to financial statements
</TABLE>

<PAGE>


                             THE LAMAUR CORPORATION
                            STATEMENTS OF OPERATIONS
                    (In thousands, except per share amounts)
                                   (Unaudited)



                                                          Three Months Ended
                                                               March 31,
                                                       1997             1996
                                                     --------------------------

Net Sales........................................   $ 26,280          $ 21,616

Net Sales to DowBrands...........................      2,933             6,864

                                                    ---------         ---------
Total Net Sales..................................     29,213            28,480

Cost of Goods Sold...............................     17,316            17,954
                                                    ---------         ---------

Gross Margin.....................................     11,897            10,526

Selling, General and Administrative Expenses.....     13,128            10,843
                                                    ---------         ---------

Operating Loss...................................     (1,231)             (317)

Interest Expense.................................       (398)             (414)

Other Income.....................................        192                 8
                                                    ---------         ---------

Net Loss.........................................     (1,437)             (723)

Dividends on Series B Preferred Stock............       (100)                - 
                                                    ---------         ---------

Net Loss Available to Common Shareholders........  $   (1,537)        $   (723)
                                                    ==========       ========== 

Net Loss per Common Share........................  $     (.24)        $   (.18)
                                                    ==========       ==========

Weighted Average Common and Common Equivalent Shares
   Outstanding...................................       6,487             4,086
                                                    ==========       ==========

                        See notes to financial statements

                                                         
<PAGE>
<TABLE>


<CAPTION>
                             THE LAMAUR CORPORATION
                            STATEMENTS OF CASH FLOWS
                                 (In thousands)
                                   (Unaudited)
                                                                      Three Months Ended
                                                                           March 31,
                                                               ----------------------------------
                                                                    1997              1996
<S>                                                             <C>              <C>   
Cash Flows From Operating Activities:
    Net loss..............................................       $   (1,437)      $     (723)
     Adjustments to reconcile net loss to net cash used in
     operating activities:
       Noncash credits for services.......................                -               83
       Issuance of common stock for services..............                -               94
       Utilization of DowBrands credits...................             (375)            (375)
       Loss on disposal of assets.........................               18                -
       Depreciation and amortization......................              376              321
       Effect of changes in:
          Receivables.....................................           (3,253)          (3,355)
          Inventories.....................................           (1,755)             872
          Other assets....................................               15                1
          Payables........................................              144              296
          Accrued expenses................................           (1,936)             168

       Net cash used in operating activities................         (8,203)          (2,618)
Cash Flows From Investing Activities:
    Additions to property, plant and equipment............             (463)             (72)
    Proceeds from sale of assets..........................               11                -
    Acquisition of PCD....................................                -              665
       Net cash provided by (used in) investing activities             (452)             593
Cash Flows From Financing Activities:
    Revolving credit agreement, net.......................            3,814              596
    Borrowings of long-term debt..........................              691                -
    Repayments of long-term debt..........................             (322)            (300)
    Proceeds from sales of common stock, net..............               86             (153)
    Payment of preferred dividends........................             (167)               -

       Net cash provided by financing activities..........            4,102              143
Net Decrease in Cash and Cash Equivalents.................           (4,553)          (1,882)
Cash and Cash Equivalents at Beginning of Period..........           12,081            2,338
Cash and Cash Equivalents at End of Period................       $    7,528       $      456

==============================================================
</TABLE>
                        See notes to financial statements
<PAGE>



                             THE LAMAUR CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)
- - -------------------------------------------------------------------------------

1.    SIGNIFICANT ACCOUNTING POLICIES

         The  accompanying  condensed  financial  statements  are  unaudited and
include all adjustments,  which consist of only normal recurring accruals,  that
management  considered necessary to fairly present the results for such periods.
These  financial  statements  should be read in  conjunction  with the financial
statements and notes contained in The Lamaur  Corporation's  ("Company")  Annual
Report on Form 10-K for the year ended  December 31,  1996.  Results for interim
periods are not necessarily indicative of results for the full year.

      Net Loss Per Share  was  computed  by  dividing  net loss by the  weighted
average  number of shares of common  stock and common stock  equivalents,  which
consist of Series A preferred  stock,  warrants and options.  In accordance with
the rules of the Securities and Exchange  Commission,  common stock  equivalents
issued  within one year of the  Company's  initial  public  offering,  have been
considered  as  outstanding  since the  inception  of the  Company and have been
included in the  calculation of weighted  average  common and common  equivalent
shares  outstanding  for all periods  presented using the treasury stock method,
even though they are  antidilutive in loss periods.  Fully diluted  earnings per
share has not been presented since the computation would not be dilutive.

      Reclassification  -  Certain  reclassifications  have  been  made  in  the
accompanying   financial   statements   in  order  to  conform   with  the  1997
presentation.


2.    ORGANIZATION AND OPERATIONS

      Effective March 26, 1997,  Electronic Hair Styling,  Inc. changed its name
to The Lamaur Corporation. The Company, a Delaware corporation, is the successor
to  Electronic  Hair  Styling,  Inc.,  which  was  incorporated  in the State of
Washington  on April 1,  1993 (the  "Predecessor").  Effective  March 18,  1996,
Predecessor merged with and into its wholly-owned  subsidiary,  the Company.  In
connection  with the merger,  the Company  issued .660 shares of common stock in
exchange for each issued and outstanding share of Predecessor  common stock. The
accompanying Company financial statements,  which are substantially identical to
Predecessor's  financial  statements  for  periods  prior  to the  merger,  give
retroactive effect to the merger.

      The Company develops,  formulates,  manufactures and markets personal hair
care products, consisting of shampoos, conditioners, hair sprays, permanent wave
products and other styling aids,  for both consumer and  professional  hair care
markets.  The  Company  is also  engaged  in the early  stages of  research  and
development  with  respect to a new hair  styling  concept  which is intended to
combine  electronics  and  chemicals to create new  products  designed to color,
style and  condition  hair  quickly,  without the damaging  side  effects  often
experienced with most chemical-based hair styling products. The Company licensed
the technology from Intertec Ltd., which is the sole limited partner of Intertec
Holdings,  L.P.,  the  principal  stockholder  of  the  Company.  Prior  to  the
acquisition, the Company was a development stage company.

3.     RECENTLY ISSUED ACCOUNTING STANDARD

      In  February  1997,  the  Financial   Accounting  Standards  Board  issued
Statement of Financial  Accounting Standards No. 128, "Earnings per Share" (SFAS
128).  The Company is  required to adopt SFAS 128 in the fourth  quarter of 1997
and will restate at that time earnings per share (EPS) data for prior periods to
conform with SFAS 128. Earlier application is not permitted.

       SFAS 128 replaces current EPS reporting  requirements and requires a dual
presentation  of basic and  diluted  EPS.  Basic EPS  excludes  dilution  and is
computed  by  dividing  net income  [available  to common  shareholders]  by the
weighted  average of common  shares  outstanding  for the  period.  Diluted  EPS
reflects  the  potential  dilution  that  could  occur  if  securities  or other
contracts to issue common stock were exercised or converted into common stock.

       If SFAS 128 had been in effect during the current and prior year periods,
basic loss per share would have been $.27 and $.24 for the quarters  ended March
31, 1997 and 1996, respectively. Diluted loss per share under SFAS 128 would not
have  been  significantly  different  than net loss per share  reported  for the
periods.



Item 2. Management's Discussion and Analysis of Financial Condition and
Results of Operations


         Total net sales of $29.2  million for the quarter  ended March 31, 1997
increased by $.7 million or 2.6% as compared  with the same period in 1996.  The
sales  growth  during  the  quarter is  principally  due to the launch of WILLOW
LAKE(TM) which is the Company's new premium priced retail hair care product line
targeted for the natural's segment and positioned as "Nature's  prescription for
beautiful  hair.(TM)" This sales growth was partially  offset by sales decreases
in the contract  manufacturing group,  principally  DowBrands,  and STYLE(R) and
SALON STYLE(R) brands.

     Gross margin as a percentage of total net sales was 40.7%,  for the quarter
ended March 31, 1997 as compared  with gross margin of 37.0% for the same period
in 1996. The  improvement  in the gross margin  percentage is due to a change in
product mix and increased  sales of higher margin  products mainly driven by the
new WILLOW LAKE(TM) line.

     Operating  expenses for the quarter ended March 31, 1997 increased to $13.1
million  or 44.9% of total net sales as  compared  to $10.8  million or 38.1% of
total net  sales  for the same  period in 1996.  This  increase  is  principally
attributable  to  increased   marketing  of  $2.0  million  and  brokerage  fees
supporting  the  launch of WILLOW  LAKE(TM)  and the COLOR  SOFT(TM)  line.  The
marketing  investment spending for these brands will have an impact on near term
earnings but is essential to building future revenues and earnings.

         Interest  expense of $.4 million  for the quarter  ended March 31, 1997
was relatively unchanged as compared with the same period in 1996.

         Other  income for the  quarter  ended March 31, 1997 was $.2 million as
compared  with $.01  million  for the same  period  in 1996.  This  increase  is
principally  attributable to the increase in interest income from the investment
of the  additional  cash  available as a result of the Company's  initial public
offering in the second quarter of 1996.

         As a result  to the  foregoing  factors,  the net loss for the  quarter
ended March 31, 1997  increased to $1.4 million,  as compared with a net loss of
$.7 million for the same period in 1996.


<PAGE>




                         Liquidity and Capital Resources

         Accounts  receivable  increased  $3.3  million  due to higher  sales in
March, 1997 as compared with December,  1996 and customary extended credit terms
granted  customers for orders related to the new WILLOW LAKE (TM) and COLOR SOFT
(TM) product lines.

     Inventory  levels  increased  $1.8 million at March 31, 1997  compared with
December 31, 1996 as the company was building  its  inventory  for the launch of
the WILLOW LAKE(TM) product line.

         The  amount  outstanding  on the  Company's  revolving  line of  credit
increased  to $13.6  million at March 31, 1997 as  compared  to $9.8  million at
December 31, 1996  principally  due to the increase in accounts  receivable  and
inventory.

     The  Company's  launch of WILLOW  LAKE(TM) as well as the  introduction  of
other new products in 1997 will be supported by major marketing  campaigns which
include advertising and consumer  promotions.  In addition the new products will
require the Company to increase its  inventory  level as compared  with December
31, 1996 and to give extended credit terms. The funds required for the marketing
campaigns,  increased inventory levels and extended credit terms are expected to
come primarily from working  capital and the Company's line of credit  facility.
The Company  expects to increase  this  facility in May 1997 from  approximately
$20.0  million to $27.0  million but no assurance  can be made that Norwest will
agree to an increase.

<PAGE>

                           PART II - OTHER INFORMATION

Item 1.           Legal Proceedings.  None.

Item 2.           Changes in Securities.  None.

Item 3.           Defaults Upon Senior Securities.  None.

Item 4.           Submission of Matters to a Vote of Security Holders.

On March 5, 1997, the Company mailed to all  stockholders  of record as of March
3,  1997  an  Information   Statement  and  an  Action  by  Written  Consent  of
Stockholders.  The proposal  submitted for written  consent was to amend Article
First of the Company's  Certificate of  Incorporation  to change the name of the
corporation to The Lamaur  Corporation  from Electronic  Hair Styling,  Inc. The
amendment changing the name was effective March 26, 1997.

The number of shares of Common Stock  consenting  to the proposal was  3,328,292
(58.8%  of the  Common  Stock)  and the  number of  shares  of  Preferred  Stock
consenting to the proposal was  1,763,500  (100% of the  Preferred  Stock).  The
Preferred Stock was entitled to 1,163,910 votes based upon the conversion  ratio
of 0.66  shares of Common  Stock for each share of  Preferred  Stock.  The total
voting  power of the Company  consenting  to the proposal  was  4,492,202  votes
representing 65.8% of the voting power of the Company.

Item 5.           Other Information.  None.

Item 6.           Exhibits and Reports on Form 8-K.

                  (a) Exhibits.

                    11.1.....  Statement of computation of loss per share
                    27.1.....  Financial Data Schedule

                  (b) Reports on Form 8-K.  None.

<PAGE>


                                    SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                      THE LAMAUR CORPORATION
                                                 (Registrant)





  DATE:        May 15, 1997     /s/  John D. Hellmann
                                     Vice President-Finance and Chief Financial
                                     Officer (Principal Financial and Accounting
                                     Officer)



Exhibit 11.1

                             THE LAMAUR CORPORATION
                   STATEMENT OF COMPUTATION OF LOSS PER SHARE
                    (In thousands, except per share amounts)
                                   (Unaudited)


                                                         Three Months Ended
                                                              March 31,
                                                         1997         1996
                                                      -----------------------
Net Loss                                              $ (1,437)    $    (723)

Dividends on Series B Preferred Stock                     (100)            -
                                                       --------     --------
Net Loss Available to Common Shareholders             $ (1,537)    $    (723)
                                                       ========     ========
Weighted Average Shares Outstanding                      5,646         2,961

Incremental Shares from the Exercise of Warrants and
Options (1)                                                181           465
                                                           
Shares Issued Upon the Conversion of Series A
Preferred Stock                                            660           660
                                                       --------     --------
Total Weighted Average Common and Common Equivalent
Shares Outstanding                                        6,487        4,086
                                                       --------     --------
Net Loss per Share                                     $   (.24)   $    (.18)
                                                       ========     ========



(1) In  accordance  with the rules of the  Securities  and Exchange  Commission,
common stock and common stock  equivalents  issued within one year of an initial
public offering are to be included in the calculation of weighted average common
and common stock equivalent  shares  outstanding for all periods presented using
the treasury stock method, even though they are anti-dilutive in loss periods.

(2) Fully diluted earnings per share is not presented since it is anti-dilutive.

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0001011154
<NAME>                        The Lamaur Corporation
<MULTIPLIER>                                   1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-1-1997
<PERIOD-END>                                   MAR-31-1997
<CASH>                                         7528
<SECURITIES>                                   0
<RECEIVABLES>                                  22892
<ALLOWANCES>                                   948
<INVENTORY>                                    13454
<CURRENT-ASSETS>                               43324
<PP&E>                                         20349
<DEPRECIATION>                                 1798
<TOTAL-ASSETS>                                 62064
<CURRENT-LIABILITIES>                          14405
<BONDS>                                        18859
                          0
                                    13500
<COMMON>                                       57
<OTHER-SE>                                     15243
<TOTAL-LIABILITY-AND-EQUITY>                   62064
<SALES>                                        29213
<TOTAL-REVENUES>                               29213
<CGS>                                          17316
<TOTAL-COSTS>                                  17316
<OTHER-EXPENSES>                               13128
<LOSS-PROVISION>                               17
<INTEREST-EXPENSE>                             398
<INCOME-PRETAX>                                (1437)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (1437)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (1437)
<EPS-PRIMARY>                                  0.24
<EPS-DILUTED>                                  0.24
        


</TABLE>


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