LAMAUR CORP
10-Q, 1997-11-14
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                               UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549



                                    FORM 10-Q



                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


                For the quarterly period ended September 30, 1997



                         Commission File Number 0-28174



                             The Lamaur Corporation

             (Exact name of registrant as specified in its charter)

          Delaware                                   68-0301547
  (State or other jurisdiction of         (I.R.S. Employer Identification No.)
   incorporation or organization)

                     One Lovell Avenue, Mill Valley CA 94941
               (Address of principal executive offices) (Zip Code)

                                 (415) 380-8200
              (Registrant's telephone number, including area code)

         Indicate by check mark whether the registrant (1) has filed all reports
         required to be filed by Section 13 or 15(d) of the Securities  Exchange
         Act of 1934 during the preceding 12 months (or for such shorter  period
         that the  registrant  was required to file such  reports),  and (2) has
         been subject to such filing requirements for the past 90 days.

         Yes      [  X  ]           No      [     ]

At October 31, 1997, there were 5,699,511  shares of the  Registrant's  $.01 par
value Common Stock outstanding.


<PAGE>


This  quarterly  report  on  Form  10-Q  contains  historical   information  and
forward-looking  statements.  Statements looking forward in time are included in
this Form 10-Q pursuant to the "safe harbor" provision of the Private Securities
Litigation Reform Act of 1995,  including  statements  regarding market strategy
for  declining  brands,  level of future sales for declining  brands,  continued
sales  increases from WILLOW  LAKE(TM) and COLOR  SOFT(TM),  impact of increased
marketing cost on near-term  operating results and future revenues and earnings,
future  performance  of either or both of the WILLOW  LAKE(TM) or COLOR SOFT(TM)
lines or the Company's  ability to attain any particular level of sales or to be
or remain  profitable  in the future,  launch of WILLOW  LAKE(TM) as well as the
introduction  of other  new  products  in 1997  continuing  to be  supported  by
significant  marketing  campaigns,  new  products  will  require an  increase in
inventory  levels and extended credit terms,  renewal of the DowBrands  contract
and the effect of the loss of the contract on the Company's  financial condition
or results of  operations  in 1997,  ability to gain new contract  manufacturing
business in 1998 for products that will result in higher margins,  adjustment to
manufacturing and reduction of certain other expenses associated with operations
in 1998, ability to meet working capital requirements for the remainder of 1997,
need  for  additional  financing  in the  foreseeable  future,  form  of  future
financing and whether or on what terms it would be available,  impact on Company
of  being  unable  to  obtain  additional  financing,   restructuring  financial
covenants and the Company's  ability to be in compliance with its loan agreement
and availability and terms of future  financing.  They involve known and unknown
risks and  uncertainties  that may cause the Company's  actual results in future
periods to be materially different from any future performance suggested herein.
Further,  the Company operates in an industry sector where securities values may
be volatile  and may be  influenced  by economic  and other  factors  beyond the
Company's control. In the context of the forward-looking information provided in
this Form 10-Q and in other  reports,  please refer to the  discussions  of risk
factors  and  investment  considerations  detailed  in,  as  well  as the  other
information contained in, the Company's filings with the Securities and Exchange
Commission during the past 12 months.






<PAGE>


                                                          THE LAMAUR CORPORATION
                                                         Index to Form 10-Q
                                                         September 30, 1997




                                                                        Page No.


   Part I - Financial Information

   Item 1.  Condensed Financial Statements (Unaudited)

         Balance Sheets as of September 30, 1997 and December 31, 1996        4

         Statements of Operations for the Three and Nine Months Ended         5
            September 30, 1997 and 1996

         Statements of Cash Flows for the Nine Months Ended                   6
            September 30, 1997 and 1996

         Notes to Condensed Financial Statements                              7

   Item 2.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations                               8

   Part II - Other Information                                                10

   Signature                                                                  11



<PAGE>


                          PART I. FINANCIAL INFORMATION

Item 1. Condensed Financial Statements



                                       THE LAMAUR CORPORATION
                                      CONDENSED BALANCE SHEETS
                          (In thousands, except share and per share data)
                                            (Unaudited)
<TABLE>
<CAPTION>

                                                                           September 30,  December 31,
                                                                             1997            1996
                                                                        --------------   ------------

<S>                                                                         <C>             <C>    
ASSETS

Current Assets:
    Cash and cash equivalents.......................................        $ 6,534        $ 12,081
    Receivables from DowBrands......................................          1,581           1,450
    Accounts receivable, net........................................         18,666          17,214
    Inventories.....................................................         14,025          11,699
    Prepaid expenses and other current assets.......................          4,760             523
                                                                          -------------   ------------
                                                                     
      Total current assets..........................................          45,566          42,967
                                                                     
Property, Plant and Equipment, Net..................................          19,598          18,475
                                                                     
Other Assets........................................................             194             124
                                                                        --------------   ------------
                                                                     
    Total Assets....................................................        $ 65,358        $ 61,566
                                                                        ==============   ============
                                                                     
LIABILITIES AND STOCKHOLDERS' EQUITY                                 
                                                                     
Current Liabilities:                                                 
    Accounts payable................................................        $ 13,708         $ 6,724
    Accrued expense.................................................           2,271           4,637
    Accrued salaries, wages and employee-related expenses...........           1,592           2,458
    Current portion of long-term debt...............................           1,520           1,272
    Payables to related parties.....................................             375           1,500
                                                                        --------------   -----------
                                                                     
      Total current liabilities.....................................          19,466          16,591
                                                                     
    Long-Term Debt..................................................          22,440          13,723
    Related Party Obligations.......................................             750           1,000
                                                                     
    Stockholders' Equity                                             
      Preferred stock, $.01 par value, 4,000,000 shares authorized:  
      Series A Preferred stock, $.01 par value, 1,000,000 shares issued
       and outstanding at September 30, 1997 and December 31, 1996.  
       ($10.0 million liquidation preference)........................          8,500           8,500
      Series B Preferred stock, $.01 par value, 763,500 shares issued
       and outstanding at September 30, 1997 and December 31, 1996.  
       ($5.0 million liquidation preference).........................          5,000           5,000
      Common stock, $.01 par value, 12,000,000 shares authorized,    
       5,699,321 and 5,603,395 shares issued and outstanding at      
       September 30, 1997 and December 31, 1996, respectively........             57              56
      Additional paid-in-capital.....................................         19,877          19,796
      Stock subscriptions receivable.................................            (50)            (50)
      Accumulated deficit............................................        (10,682)         (3,050)
                                                                        --------------   ------------
                                                                     
       Total stockholders' equity....................................         22,702          30,252
                                                                        --------------   ------------
                                                                     
       Total Liabilities and Stockholders' Equity....................       $ 65,358        $ 61,566
                                                                        ==============   ============

                        See notes to financial statements
</TABLE>


<PAGE>

                                                  THE LAMAUR CORPORATION
                                                 STATEMENTS OF OPERATIONS
                                          (In thousands, except per share data)
                                                       (Unaudited)
<TABLE>


<CAPTION>
                                                                     Three Months Ended             Nine Months Ended
                                                                        September 30,                 September 30,
                                                                 ----------------------------  ----------------------------
                                                                     1997           1996           1997          1996
                                                                 -------------- -------------  ------------- --------------


<S>                                                                   <C>           <C>            <C>            <C>     
Net Sales...................................................          $ 27,308      $ 23,970       $ 78,989       $ 70,636
                                                                
Net Sales to DowBrands......................................             4,684         5,279         12,732         18,775
                                                                 -------------- -------------  ------------- -------------
                                                                
Total Net Sales.............................................            31,992        29,249         91,721         89,411
                                                                
Cost of Goods Sold..........................................            18,441        17,538         53,825         55,275
                                                                 -------------- -------------  ------------- -------------
                                                                
Gross Margin................................................            13,551        11,711         37,896         34,136
                                                                
Selling, General and Administrative Expenses................            17,928        11,218         44,487         32,949
                                                                 -------------- -------------  ------------- -------------
                                                                
Operating Income (Loss).....................................            (4,377)          493         (6,591)         1,187
                                                                
Interest Expense............................................              (527)         (251)        (1,360)        (1,083)
                                                                
Other Income................................................                38           397            319            469
                                                                 -------------- -------------  ------------- --------------
                                                                
Net Income (Loss) before Income Taxes.......................            (4,866)          639         (7,632)           573
                                                                
Income Taxes................................................             -                29           -                29
                                                                 -------------- -------------  ------------- --------------
                                                                
Net Income (Loss)...........................................            (4,866)          610         (7,632)           544
                                                                
Dividends on Series B Preferred Stock.......................              (100)         (100)          (300)          (133)
                                                                 -------------- -------------  ------------- --------------
                                                                
Net Income (Loss) Available to Common Shareholders..........          $ (4,966)        $ 510       $ (7,932)         $ 411
                                                                 ============== =============  ============= ==============
                                                                
Net Income (Loss) per Common Share..........................           $ (0.78)       $ 0.08        $ (1.23)       $ (0.08)
                                                                 ============== =============  ============= ==============
                                                                
Weighted Average Common and Common Equivalent                   
    Shares Outstanding......................................             6,399         6,526          6,433          5,291
                                                                 ============== =============  ============= ==============
                                                                
                                                                

                        See notes to financial statements
<PAGE>
</TABLE>




                                             THE LAMAUR CORPORATION
                                            STATEMENTS OF CASH FLOWS
                                                 (In thousands)
                                                  (Unaudited)

<TABLE>
<CAPTION>
                                                                                         Nine Months Ended
                                                                                           September 30,
                                                                                  -------------------------------
                                                                                       1997            1996
                                                                                  ---------------  --------------
<S>                                                                                    <C>                <C>        
Cash Flows From Operating Activities:
Net income (loss)...............................................................        $ (7,632)          $ 544
    Adjustments to reconcile net income (loss) to net cash used in             
    operating activities:                                                      
         Noncash credits for services...........................................               -             155
         Issuance of common stock for services..................................               -             108                
         Utilization of DowBrands credits.......................................          (1,125)         (1,125)
         Loss (gain) on disposal of assets......................................              44            (214)
         Depreciation and amortization..........................................           1,182           1,017
         Effect of changes in:                                                 
             Receivables........................................................          (1,583)         (4,661)
             Inventories........................................................          (2,326)          2,598
             Other assets.......................................................          (4,376)           (168)
             Payables...........................................................           7,084             245
             Accrued expenses...................................................          (3,232)           (845)
                                                                                  ---------------  --------------
                                                                               
         Net cash used in operating activities..................................         (11,964)         (2,346)                  
                                                                               
Cash Flows From Investing Activities:                                          
    Additions to property, plant and equipment..................................          (2,296)         (2,256)    
    Proceeds from sale of assets................................................              16               -                    
                                                                                  ---------------  --------------

         Net cash used in investing activities..................................          (2,280)         (2,256)
                                                                               
Cash Flows From Financing Activities:                                          
    Revolving credit agreement, net.............................................           6,214          (2,041)                
    Borrowings of long-term debt................................................           3,842               -
    Repayments of long-term debt................................................          (1,091)         (1,125)                 
    Proceeds from sales of common stock, net....................................             132          18,029        
    Payment of preferred dividends..............................................            (400)              -                  
                                                                                  ---------------  --------------
                                                                               
         Net cash provided by financing activities..............................           8,697          14,863               
                                                                                  ---------------  --------------
                                                                               
Net (Decrease) Increase in Cash and Cash Equivalents............................          (5,547)         10,261
Cash and Cash Equivalents at Beginning of Period................................          12,081           2,338
                                                                                  ===============  ==============
Cash and Cash Equivalents at End of Period......................................         $ 6,534        $ 12,599
                                                                                  ===============  ==============

                       See notes to financial statements


<PAGE>                        
</TABLE>
                          

<PAGE>


                             THE LAMAUR CORPORATION
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)


1.    ORGANIZATION AND OPERATIONS

      Effective March 26, 1997,  Electronic Hair Styling,  Inc. changed its name
to The Lamaur Corporation. The Company, a Delaware corporation, is the successor
to  Electronic  Hair  Styling,  Inc.,  which  was  incorporated  in the State of
Washington  on April 1,  1993 (the  "Predecessor").  Effective  March 18,  1996,
Predecessor merged with and into its wholly-owned  subsidiary,  the Company.  In
connection  with the merger,  the Company  issued .660 shares of common stock in
exchange for each issued and outstanding share of Predecessor  common stock. The
accompanying Company financial statements,  which are substantially identical to
Predecessor's  financial  statements  for  periods  prior  to the  merger,  give
retroactive effect to the merger.

      The Company develops,  formulates,  manufactures and markets personal hair
care products, consisting of shampoos, conditioners, hair sprays, permanent wave
products and other styling aids,  for both consumer and  professional  hair care
markets.  The  Company  is also  engaged  in the early  stages of  research  and
development  with  respect to a new hair  styling  concept  which is intended to
combine  electronics  and  chemicals to create new  products  designed to color,
style and  condition  hair  quickly,  without the damaging  side  effects  often
experienced with most chemical-based hair styling products. The Company licensed
the technology from Intertec Ltd., which is the sole limited partner of Intertec
Holdings,  L.P.,  the  principal  stockholder  of  the  Company.  Prior  to  the
acquisition, the Company was a development stage company.


2.    SIGNIFICANT ACCOUNTING POLICIES

         The  accompanying  condensed  financial  statements  are  unaudited and
include all adjustments,  which consist of only normal recurring accruals,  that
management  considered necessary to fairly present the results for such periods.
These  financial  statements  should be read in  conjunction  with the financial
statements and notes contained in The Lamaur  Corporation's  ("Company")  Annual
Report on Form 10-K for the year ended  December 31,  1996.  Results for interim
periods are not necessarily indicative of results for the full year.

      Cash and Cash  Equivalents  considers  all  investments  with an  original
maturity  of  three  months  or  less  on  their  acquisition  date  to be  cash
equivalents. These investments consist of A1+/P1 rated commercial paper which at
September  30, 1997 and  December  31,  1996 were  $5,511,000  and  $11,496,000,
respectively. Included in cash equivalents at September 30, 1997, are restricted
securities  of $3,001,000  which are  maintained as collateral in support of the
Norwest Business Credit revolving line of credit.

      Net Income  (Loss) Per Share was computed by dividing net income (loss) by
the  weighted  average  number  of  shares of  common  stock  and  common  stock
equivalents, which consist of Series A preferred stock, warrants and options. In
accordance  with the rules of the  Securities  and Exchange  Commission,  common
stock  equivalents  issued  within  one  year of the  Company's  initial  public
offering, have been considered as outstanding since the inception of the Company
and have been included in the calculation of weighted  average common and common
equivalent shares outstanding for all periods presented using the treasury stock
method,  even  though  they are  antidilutive  in loss  periods.  Fully  diluted
earnings per share has not been  presented  since the  computation  would not be
dilutive.

      Reclassification  -  Certain  reclassifications  have  been  made  in  the
accompanying   financial   statements   in  order  to  conform   with  the  1997
presentation.

3.     DEBT

     As a result of the  Company's  losses for the first nine months of 1997, it
was as of September 30, 1997,  out of  compliance  with certain  financial  loan
covenants.  The Company has  received a waiver from Norwest  Business  Credit in
regards to these  covenants.  The Company is currently  discussing  with Norwest
Business  Credit  a  restructuring  of  its  financial  loan  covenants,  but no
assurance can be given that the Company will be  successful  in that regard.  If
the Company is not successful in obtaining the revised terms it requires, it may
seek one or more  substitute  financing  sources,  the  availability or terms of
which cannot be assured.



4.     RECENTLY ISSUED ACCOUNTING STANDARDS

      In  February  1997,  the  Financial   Accounting  Standards  Board  issued
Statement of Financial  Accounting Standards No. 128, "Earnings per Share" (SFAS
128).  The Company is  required to adopt SFAS 128 in the fourth  quarter of 1997
and will restate at that time earnings per share (EPS) data for prior periods to
conform with SFAS 128. Earlier application is not permitted.


<PAGE>


      SFAS 128 replaces  current EPS reporting  requirements and requires a dual
presentation  of basic and  diluted  EPS.  Basic EPS  excludes  dilution  and is
computed  by  dividing  net income  available  to common  shareholders  by the
weighted  average of common  shares  outstanding  for the  period.  Diluted  EPS
reflects  the  potential  dilution  that  could  occur  if  securities  or other
contracts to issue common stock were exercised or converted into common stock.

       If SFAS 128 had been in effect during the current and prior year periods,
basic loss per share would have been $.87 and basic  income per share would have
been $.09 for the three months ended September 30, 1997 and 1996,  respectively.
In addition, basic loss per share would have been $1.40 and the basic income per
share  would have been $.10 for the nine  months  ended  September  30, 1997 and
1996,  respectively.  Diluted income and loss per share under SFAS 128 would not
have  been  significantly  different  than net  income  and net  loss per  share
reported for the periods.

       In June 1997, the Financial  Accounting Standards Board issued Statements
of Financial  Accounting  Standards No. 130, "Reporting  Comprehensive  Income,"
which requires that an enterprise  report,  by major  components and as a single
total, the change in its net assets during the period from nonowner sources; and
No. 131,  "Disclosure about Segments of an Enterprise and Related  Information,"
which  establishes  annual and interim  reporting  standards for an enterprise's
operating  segments  and  related  disclosures  about  its  products,  services,
geographic  areas,  and major  customers.  Adoption of these statements will not
impact the Company's consolidated  financial position,  results of operations or
cash  flows,  and any  effect  will be  limited  to the form and  content of its
disclosures.  Both  statements  are effective for fiscal years  beginning  after
December 15, 1997, with earlier application permitted.



Item 2. Management's Discussion and Analysis of Financial Condition and Results 
of Operations

Nine months and three  months  ended  September  30,  1997  compared to the nine
months and three months ended September 30, 1996.

         Net sales for the nine  months  ended  September  30,  1997 were  $91.7
million, compared with $89.4 million for the same period in 1996, an increase of
2.6% Net sales for the three months ended September 30, 1997 were $32.0 million,
compared  with $29.2  million for the same period in 1996, an increase of 9.4 %.
The increase in net sales for the nine months and three  months ended  September
30, 1997 is principally  due to sales from WILLOW  LAKE(TM) and COLOR  SOFT(TM),
the  Company's  new  premium-priced  retail  hair  care  product  lines.  WILLOW
LAKE(TM),  targeted  for the  natural's  segment  and  positioned  as  "Nature's
Prescription  for Beautiful  Hair(TM),"  began shipping in the fourth quarter of
1996. COLOR SOFT(TM),  formulated to retain color longer for color treated hair,
began  shipping in the first quarter of 1997.  Continued  sales growth of WILLOW
LAKE(TM) and COLOR  SOFT(TM) will be in part  dependent  upon  competition  from
other brands, consumer acceptance and marketing support behind these brands.

         Sales in the nine months and three months ended September  30,1997 were
adversely  affected  by sales  declines  in PERMA  SOFT(R),  STYLE(R)  and SALON
STYLE(R) brands and in contract  manufacturing,  principally sales to DowBrands.
PERMA SOFT(R),  STYLE(R) and SALON STYLE(R)  brands have continued to decline in
sales since new management began its turn around efforts in the first quarter of
1996.  PERMA  SOFT(R),  STYLE(R) and SALON  STYLE(R) had sales  declines of $7.9
million, $7.1 million and $6.1 million,  respectively, in the last twelve months
compared with the previous twelve months and $2.6 million,  $.5 million and $3.3
million in the last six months compared with the previous six months.

         The Company is continuously  reviewing and, where  management  believes
appropriate,  revising its  marketing  strategy  with respect to the brands that
experience sales declines. The PERMA SOFT(R) and SALON STYLE(R) brands have been
under  significant  scrutiny by management  and have been the subject of various
marketing initiatives undertaken by the Company during the last approximately 18
months,  but sales of these brands have not  responded to those  initiatives  by
reaching  an  acceptably  favorable  sales  levels  to date and the  Company  is
continuing to revise its marketing strategies. Management believes that sales of
these  brands  are likely to  continue  to decline  before  new  strategies  are
implemented,  and  there  can be no  assurance  that the  trend in sales  can be
reversed.

         Gross margin as a percentage of net sales was 41.3% for the nine months
ended  September  30, 1997 as  compared  with 38.2% for the same period in 1996.
Gross margin as a  percentage  of net sales was 42.4% for the three months ended
September  30,  1997 as  compared  with 40.0% for the same  period in 1996.  The
improvement in the gross margin as a percentage of net sales for the nine months
and three months ended  September 30, 1997 is due to a change in product mix and
increased  sales of higher margin products driven by the new WILLOW LAKE(TM) and
COLOR SOFT(TM) lines.

         Selling general and administrative  expenses (SG&A) were $44.5 million,
or 48.5% of net sales for the nine months ended  September  30, 1997 as compared
with $32.9  million,  or 36.9% of net sales for the same  period  last year,  an
increase of $11.6  million.  SG&A expenses were $17.9  million,  or 56.0% of net
sales for the three  months  ended  September  30, 1997 as  compared  with $11.2
million,  or 38.4% of net sales for the same  period  last year,  an increase of
$6.7 million.  As general and administrative  expenses have remained  relatively
flat, the increase is principally attributable to increased marketing expense of
$10.4  million  and $5.8  million  for the nine  months and three  months  ended
September 30, 1997, respectively,  and fees to brokers in our distribution chain
supporting  the launch of WILLOW  LAKE(TM)  and the COLOR  SOFT(TM)  lines.  The
increased marketing costs related to investment spending for WILLOW LAKE(TM) and
COLOR  SOFT(TM) in 1997 will have an impact on near term  operating  results but
the Company  believes it is essential to building a platform for future revenues
and earnings.  There can be no assurance  concerning  the future  performance of
either or both of the WILLOW  LAKE(TM) and COLOR SOFT(TM) lines or the Company's
ability to attain any particular level of sales or to be or remain profitable in
the future.

         Interest expense  increased to $1.4 million and $.5 million in the nine
months and three months ended September 30, 1997, respectively, as compared with
$1.1  million and $.3 million in the same  periods  last year.  The  increase in
interest expense in the nine months and three months ended September 30, 1997 is
attributable to higher  borrowings under the Company's  revolving line of credit
and term loan with  Norwest  Business  Credit to support the  Company's  working
capital needs.

         Other  income  decreased  to $.3 million and $.04  million for the nine
months and three months ended September 30, 1997, respectively, as compared with
$.5 million and $.4 million in the same periods last year. The decrease in other
income in 1997 is due to lower  interest  income since the Company had less cash
available  to invest as  compared to 1996.  In  addition,  in 1996 other  income
included a gain on the sale of equipment.

         As a result of the foregoing factors,  the net loss for the nine months
ended and three months ended  September  30, 1997  increased to $7.6 million and
$4.9  million  respectively  as compared  with net income of $.5 million for the
nine months and $.6 million for the three months ended September 30, 1996.


                         Liquidity and Capital Resources

         Inventory  levels increased $2.3 million at September 30, 1997 compared
with  December 31, 1996 to support the Company's  launch of WILLOW  LAKE(TM) and
COLOR  SOFT(TM)  and the  phase-in of new product  packaging of the STYLE(R) and
PERMA SOFT(R) brands.  Prepaid expenses  increased $4.2 million at September 30,
1997  compared  with  December 31, 1996  primarily  due to the  front-end  costs
associated with the launch of WILLOW LAKE(TM) and COLOR SOFT(TM) which are being
expensed  during 1997.  The Company's  launch of WILLOW  LAKE(TM) as well as the
introduction  of other new  products in 1997 will  continue to be  supported  by
significant   marketing   campaigns  which  include   advertising  and  consumer
promotions.

         The Company has been operating under a two-year  manufacturing contract
with  DowBrands that expires by its terms in November 1997. In October 1997, Dow
Chemical  announced  that it had sold  DowBrands.  The Company had revenues from
DowBrands of $22.2 million in 1996 and $12.7 million through September 30, 1997,
with total 1997 revenue  under the  contract  expected to be  approximately  $18
million.  In  addition  to  covering  the costs  associated  with the  DowBrands
business, the Company's revenues from DowBrands were sufficient to cover certain
other fixed costs. The loss of the contract will not have any material effect on
Lamaur's financial condition or results of operations in 1997.

         Based  upon  the  results  of  operations  for the  nine  months  ended
September 30, 1997, and the uncertain level of operations during the next twelve
months,  the  Company  can  give no  assurance  that it will be able to meet its
working  capital needs during this period.  Therefore,  the Company  believes it
could require additional financing in the foreseeable future. The Company cannot
predict  whether such financing will be in the form of equity or debt and cannot
assure  whether or on what terms any such  financing  will be  available  to the
Company.  Should  the  Company be unable to obtain  additional  funding on terms
reasonably acceptable to it, the Company's operations could be curtailed and its
business could be materially adversely affected.

         The amount  outstanding on the Company's  revolving line of credit with
Norwest Business  Credit, a subsidiary of Norwest Bank ("Lender"),  increased to
$16.0 million at September 30, 1997, as compared to $9.8 million at December 31,
1996,  principally  reflecting  increased  levels  of  accounts  receivable  and
inventory. In May 1997, the Company increased its revolving credit line to $20.0
million and its term loan from $6.0 million to $7.0 million,  for a total credit
facility of $27.0 million with the Lender.  As a result of the Company's  losses
for the first nine  months of 1997,  it was as of  September  30,  1997,  out of
compliance  with certain  financial loan  covenants.  The Company has received a
waiver from Norwest Business Credit in regards to these  covenants.  The Company
is currently  discussing with Norwest  Business  Credit a  restructuring  of its
financial loan covenants, but no assurance can be given that the Company will be
successful  in that regard.  If the Company is not  successful  in obtaining the
revised terms it requires, it may seek one or more substitute financing sources,
the availability or terms of which cannot be assured.



                           PART II - OTHER INFORMATION


Item 1.           Legal Proceedings.  None.

Item 2.           Changes in Securities.  None.

Item 3.           Defaults Upon Senior Securities.  None.

Item 4.           Submission of Matters to a Vote of Security Holders.  None.

Item 5.           Other Information.  None.

Item 6.           Exhibits and Reports on Form 8-K. 
 

     Exhibits:  Exhibit  Number  10.1:  First  Amendment to Amended and Restated
                                        Credit Agreement.
  
                Exhibit Number 19.1:    Chairman's Report on the Status of the 
                                        Turnaround
     Reports on Form 8-K. None.


<PAGE>




                                    SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                       THE LAMAUR CORPORATION
                                                                  (Registrant)


                                               /S/   JOHN D. HELLMANN
                                               ---------------------------------
   DATE:  November 13, 1997                          John D. Hellmann
                                                     Vice President-Finance and 
                                                     Chief Financial Officer

                                                     (Principal Financial and
                                                         Accounting Officer) 


EXHIBIT 10.1

                         FIRST AMENDMENT TO AMENDED AND
                            RESTATED CREDIT AGREEMENT


          This  Amendment  is made as of the  13th  day of  August,  1997 by and
     between The Lamaur  Corporation,  a Delaware  corporation (the "Borrower"),
     and Norwest Business Credit, Inc., a Minnesota corporation (the "Lender").

                                    Recitals

          The Borrower and the Lender have entered into the Amended and Restated
     Credit  and  Security  Agreement  dated  as of May 16,  1997  (the  "Credit
     Agreement").

          The  Lender has agreed to make a term  loan,  a real  estate  loan and
     certain loan advances to the Borrower  pursuant to the terms and conditions
     set forth in the Credit Agreement.

          The term loan is evidenced by the Borrower's amended and restated term
     note dated May 16, 1997 in the original principal amount of $2,300,000, the
     real estate loan is evidenced by the  Borrower's  amended and restated real
     estate  note  dated  May  16,  1997 in the  original  principal  amount  of
     $4,700,000 and the loan advances  under the Credit  Agreement are evidenced
     by the Borrower's  amended and restated  revolving note dated as of May 16,
     1997, in the maximum  principal amount of $20,000,000,  each of which notes
     are payable to the order of the Lender (collectively, the "Note").

          All  indebtedness of the Borrower to the Lender is secured pursuant to
     the terms of the  Credit  Agreement  and all other  Security  Documents  as
     defined therein (collectively, the "Security Documents").


          The Borrower has  requested  that  certain  amendments  be made to the
     Credit Agreement, which the Lender is willing to make pursuant to the terms
     and conditions set forth herein.

          NOW,  THEREFORE,  in  consideration  of the premises and of the mutual
     covenants and agreements herein contained, it is agreed as follows:

          1.  Terms  used in this  Amendment  which are  defined  in the  Credit
     Agreement shall have the same meanings as defined therein, unless otherwise
     defined herein.

          2. The Credit Agreement is hereby amended as follows:

          a)      Section  1.1 of the  Credit  Agreement  is hereby  amended  by
                  adding thereto the following definitions of "Collateral Pledge
                  Agreement",  "Control  Agreement",  "Investment  Account"  and
                  "Investment Property":

                    "Collateral  Pledge Agreement" means that certain Collateral
                    Pledge  Agreement  dated  August 13,  1997  executed  by the
                    Borrower in favor of the Lender.

                    "Control  Agreement" means that certain Notice of Pledge and
                    Control  Agreement  dated August 13, 1997 by and between the
                    Borrower  and  the  Lender  and   acknowledged   by  Norwest
                    Investment  Services,  Inc.  "Investment  Account" means the
                    Borrower's  account no.  10296739  with  Norwest  Investment
                    Services, Inc.

                    "Investment Property" means all of the Borrower's investment
                    property,  as such term is defined in the UCC,  deposited or
                    held in the  Investment  Account from time to time,  whether
                    now owned or hereafter acquired.

          b)      Section 1.1 of the Credit  Agreement is hereby further amended
                  by deleting the period at the end of sub-paragraph (b) (ii) of
                  the  definition  of  "Borrowing  Base"  contained  therein and
                  replacing  the  same  with  ",  plus"  and by  adding  to such
                  definition a new sub-paragraph (iii) as follows:

                            (iii) the lesser of (A) 100% of the  purchase  price
                           of any  United  States  Treasury  Securities  with an
                           initial  maturity  date of not  greater  than 90 days
                           held from time to time in the Investment  Account, or
                           (B) $6,000,000.

          c)      Section 1.1 of the Credit  Agreement is hereby further amended
                  by adding to the definition of "Collateral" contained therein,
                  the words "Investment  Property,"  immediately before the word
                  "Equipment".

          d)      Section 1.1 of the Credit  Agreement is hereby further amended
                  by adding to the definition of "Security  Documents" contained
                  therein,  the words  "the  Collateral  Pledge  Agreement,  the
                  Control    Agreement,"     immediately    after    the    word
                  "collectively,".

               3. Except as  explicitly  amended by this  Amendment,  all of the
          terms and  conditions  of the Credit  Agreement  shall  remain in full
          force and effect and shall apply to any loan or advance thereunder.

               4. This  Amendment  shall be effective upon receipt by the Lender
          of (a) an executed original hereof, (b) a Certificate of the Secretary
          of the  Borrower  in a form  acceptable  to the Lender,  (c)  executed
          original UCC amendment  documents in form and substance  acceptable to
          the Lender  amending the  collateral  description  to add  "Investment
          Property"  thereto,  (d) an  original  Notice  of Pledge  and  Control
          Agreement executed by the Borrower and by Norwest Investment Services,
          Inc.  in form  and  substance  acceptable  to the  Lender,  and (e) an
          original  Collateral Pledge Agreement executed by the Borrower in form
          and substance acceptable to the Lender.


               5. The Borrower  hereby  represents and warrants to the Lender as
          follows:

     a)   The  Borrower  has  requisite  power and  authority  to  execute  this
          Amendment and to perform all of its  obligations  hereunder,  and this
          Amendment  has been duly  executed  and  delivered by the Borrower and
          constitutes the legal,  valid and binding  obligation of the Borrower,
          enforceable in accordance with its terms.

     b)   The  execution,  delivery  and  performance  by the  Borrower  of this
          Amendment have been duly authorized by all necessary  corporate action
          and do not (i) require any  authorization,  consent or approval by any
          governmental   department,   commission,   board,  bureau,  agency  or
          instrumentality,  domestic or foreign,  (ii) violate any  provision of
          any law,  rule or  regulation  or of any order,  writ,  injunction  or
          decree presently in effect,  having applicability to the Borrower,  or
          the articles of  incorporation  or by-laws of the  Borrower,  or (iii)
          result in a breach of or  constitute a default  under any indenture or
          loan or credit agreement or any other  agreement,  lease or instrument
          to which the Borrower is a party or by which it or its  properties may
          be bound or affected.

     c)   All of the  representations  and warranties  contained in Article V of
          the  Credit  Agreement  are  correct  on and as of the date  hereof as
          though made on and as of such date, except (i) to the extent that such
          representations  and warranties relate solely to an earlier date, (ii)
          that the  Borrower is in default of the  Leverage  Ratio  covenant set
          forth in Section  6.14 of the Credit  Agreement  as of April 30, 1997,
          and (iii) the  Borrower  is in  default  of its  covenant  to  provide
          financial  statements to the Lender as and when required under Section
          6.1 of the Credit Agreement.

               6. All  references  in the Credit  Agreement to "this  Agreement"
          shall be deemed to refer to the Credit  Agreement  as amended  hereby;
          and any and all  references  in the  Security  Documents to the Credit
          Agreement shall be deemed to refer to the Credit  Agreement as amended
          hereby.

               7.  The  execution  of  this  Amendment  and  acceptance  of  any
          documents  related  hereto  shall not be deemed to be a consent  to or
          waiver of any Default or Event of Default  under the Credit  Agreement
          or breach,  default or event of default under any Security Document or
          other document held by the Lender,  whether or not known to the Lender
          and whether or not existing on the date of this Amendment.

               8. The Borrower hereby  absolutely and  unconditionally  releases
          and  forever  discharges  the  Lender,  and any and all  participants,
          parent corporations, subsidiary corporations, affiliated corporations,
          insurers,  indemnitors,  successors and assigns thereof, together with
          all  of  the  present  and  former  directors,  officers,  agents  and
          employees of any of the foregoing, from any and all claims, demands or
          causes of action of any kind,  nature or description,  whether arising
          in law or  equity  or upon  contract  or tort or  under  any  state or
          federal law or  otherwise,  which the Borrower has had, now has or has
          made  claim to have  against  any such  person for or by reason of any
          act,  omission,  matter,  cause or thing  whatsoever  arising from the
          beginning of time to and including the date of this Amendment, whether
          such claims,  demands and causes of action are matured or unmatured or
          known or unknown.

               9. The Borrower  hereby  reaffirms its agreement under the Credit
          Agreement to pay or  reimburse  the Lender on demand for all costs and
          expenses  incurred  by  the  Lender  in  connection  with  the  Credit
          Agreement, the Security Documents and all other documents contemplated
          thereby,   including  without   limitation  all  reasonable  fees  and
          disbursements of legal counsel. Without limiting the generality of the
          foregoing,  the  Borrower  specifically  agrees  to pay all  fees  and
          disbursements  of counsel to the Lender for the services  performed by
          such counsel in connection  with the preparation of this Amendment and
          the documents and instruments  incidental  hereto. The Borrower hereby
          agrees  that the Lender  may,  at any time or from time to time in its
          sole  discretion and without  further  authorization  by the Borrower,
          make a loan to the Borrower under the Credit  Agreement,  or apply the
          proceeds  of any  loan,  for the  purpose  of  paying  any such  fees,
          disbursements, costs and expenses.

               10. This Amendment may be executed in any number of counterparts,
          each of which  when so  executed  and  delivered  shall be  deemed  an
          original  and  all  of  which  counterparts,   taken  together,  shall
          constitute one and the same instrument.

               11. The  Borrower  has advised the Lender that the  Borrower  has
          certain funds ("Borrower  Funds") on deposit in an account  maintained
          by the  Borrower  at  the  Bank  of  America  (the  "Bank  of  America
          Account").  The  Borrower  has advised  the Lender  that the  Borrower
          intends  to use a portion of the  Borrower  Funds to  purchase  United
          States Treasury Securities to be held in the Investment  Account.  The
          Borrower  has  further  advised the Lender  that the  Borrower  may in
          future from time to time make a prepayment of the Revolving  Note with
          some or all of the Borrower  Funds.  The Lender hereby agrees that the
          Lender will not charge any prepayment  premium in connection  with any
          such prepayment.  The Lender further agrees that in the event any such
          prepayment is made, and the Borrower  thereafter  desires to obtain an
          Advance for  purposes of returning an amount less than or equal to the
          amount of such  prepayment to the Bank of America Account or any other
          account owned by the Borrower,  subject to the terms and conditions of
          the Credit Agreement and so long as (i) no Default or Event of Default
          then exists or would occur as a result of any such  Advance,  and (ii)
          Availability  after  taking into  account such Advance is greater than
          $1,000,000;  the Lender will allow the  proceeds of such Advance to be
          deposited  in the  Bank  of  America  Account  or such  other  account
          notwithstanding the provisions of Section 2.10 of the Credit Agreement
          regarding  use of  proceeds  and  notwithstanding  the  provisions  of
          Section 7.4(a) of the Credit Agreement regarding investments.


<PAGE>




               IN WITNESS WHEREOF, the parties hereto have caused this Amendment
          to be duly executed as of the day and year first above written.

                             THE LAMAUR CORPORATION


                                        By: __/s/JOHN D. HELLMANN______________
                                       Its: __Vice President, CFO _____________



                          NORWEST BUSINESS CREDIT, INC.


                                        By: __/s/VIPA CHIRAPRUT________________
                                        Its: _Assistant Vice President_________


                                                         -5-



<TABLE>
                                                                                                               EXHIBIT
                                                                                                               11.1
<CAPTION>
                                                            THE LAMAUR CORPORATION

                                                            STATEMENT OF COMPUTATION OF EARNINGS PER SHARE 
                                                            UNAUDITED

                                                            THREE MONTHS                   NINE MONTHS
                                                            ENDED SEPTEMBER 30,           ENDED SEPTEMBER 30,
                                                              
                                                                 1997       1996                 1997        1996

<S>                                                          <C>          <C>                <C>           <C>   
NET INCOME ( LOSS)                                            ($4,866)     $610              ($7,632)       $544
DIVIDENDS ON SERIES B PREFERRED STOCK                            (100)     (100)                (300)       (133)
                                                            -----------------------        -------------------------
NET INCOME ( LOSS) AVAILABLE TO
COMMON SHAREHOLDERS                                           (4,966)       510               (7,932)        411
                                                            =======================        =========================
WEIGHTED AVERAGE SHARES OUTSTANDING                             5699       5570                 5674         4208

INCREMENTAL SHARES FROM THE EXERCISE OF WARRANTS AND
OPTIONS  (1)                                                      40        296                  99          423

SHARES ISSUED UPON THE CONVERSION OF SERIES A PREFERRED
STOCK                                                            660        660                 660          660


                                                            
TOTAL WEIGHTED AVERAGE COMMON AND COMMON EQUIVALENT SHARES
OUTSTANDING                                                     6399       6526                6433          5291
                                                            =======================        =========================


NET INCOME (LOSS) PER SHARE                                   ($0.78)     $0.08              ($1.23)        $0.08




(1)  IN ACCORDANCE WITH THE RULES OF THE SECURITIES AND EXCHANGE COMMISSION COMMON STOCK AND COMMON STOCK EQUIVALENTS
ISSUED WITHIN ONE YEAR OF AN INITIAL PUBLIC OFFERING ARE TO BE INCLUDED IN THE CALCULATION OF WEIGHTED AVERAGE COMMON AND
COMMON STOCK EQUIVALENT SHARES OUTSTANDING FOR ALL PERIODS PRESENTED USING THE TREASURY STOCK METHOD, EVEN THOUGH THEY ARE
ANTIDILUTIVE IN LOSS PERIODS

2) FULLY DILUTED EARNINGS PER SHARE IS NOT PRESENTED SINCE IT IS ANTIDILUTIVE

</TABLE>


                                     LAMAUR


November 14, 1997

                                CHAIRMAN'S REPORT
                                     ON THE
                            STATUS OF THE TURNAROUND


     Our Initial  Public  Offering,  in May of last year, was structured to help
finance the  turnaround of a $100 million hair care products  division  formerly
owned by  DowBrands.  At that time we could not forecast  with any accuracy just
how the market would respond to new  management's  initiatives  and the time and
capital needed to return the division to  profitability.  This report  discusses
our accomplishments to date and the status of the turn around.

     It has been 24 months since our acquisition of the DowBrands  Personal Care
Division and the beginning of our  challenge to turn around the  Company's  nine
year history of operating losses.  During 1996, our first year of ownership,  we
implemented new short term sales and marketing  initiatives designed to stem the
declines in revenues from our PERMA SOFT(R) and SALON STYLE(R) brands. With cost
cutting measures and a reduction of operating cost and overhead expense combined
with interest income from invested funds from our Initial Public Offering in May
of 1996, the Company was able to achieve marginally profitable results for 1996.

     As the  incidence of perming hair  continued  its decline and the number of
new  competitive  product  offerings  in the category  continue to rise,  even a
return to  television  and print  advertising  did not slow the decline in PERMA
SOFT revenues.  SALON STYLE which had a successful  launch in 1994 experienced a
reduction in market position and revenues when Dow stopped  advertising in 1995.
Following our  acquisition  in November and a return to advertising in 1996, the
SALON STYLE brand  continued  to  experience  revenue  declines.  The  Company's
STYLE(R) brand,  in what we call the "price value"  segment,  held steady during
1996 and began to lose  some  market  share in 1997.  The  performance  of these
retail brands in 1996  indicated  the  importance  of  understanding  the market
changes occurring in the hair care products business.

     Product velocity, or speed at which products are sold to consumers, margins
for retailers and market share are criteria for  determining  shelf  position in
retail stores.  Large firms with substantial  advertising and promotion  budgets
dominate retail distribution. As consolidations continue, competition has become
more intense.  Retailers  experience pressure on margins from suppliers of major
brands which,  as a result of large  advertising  budgets,  have strong consumer
demand. Low priced hair care products, which are important to consumers,  take a
lot of shelf  space  yet  have  very  little  profit.  Add over 100 new  product
offerings  each year from  suppliers of all sizes and we see a very  competitive
landscape.  We recognize that even with our strong management team and dedicated
workforce,  the turn  around  of Lamaur  could  take  longer  and  require  more
investment  than  anticipated.  We are exploring all options in connection  with
formulating  an  appropriate  response to these  conditions  for the good of the
Company.

     To win in this environment it is essential to meet the market on its terms.
The  consolidation of retailers caused Lamaur to place special  attention on the
25% of the distribution  within the industry which represented 75% of our retail
volume. Their needs are clearly to have new brand offerings which will result in
higher  cash  register  rings  and to move  away  from  promoting  lower  priced
products.  In response,  Lamaur  completed the  development  of and launched the
WILLOW  LAKE(TM)  brand of hair care products  beginning in 1997.  Positioned as
"Nature's Prescription for Beautiful Hair(TM)",  WILLOW LAKE(TM) is now Lamaur's
leading  brand with  revenues and margins  which have offset the declines  being
experienced by PERMA SOFT(R) and SALON STYLE(R).  In addition,  after completing
market  research  and  the  development  of new  formulations,  Lamaur  recently
introduced  COLOR  SOFT(TM)  and  STYLE  NATURAL  REFLECTIONS(TM)  brands,  each
carefully  positioned to meet consumer needs and providing  higher cash register
rings for retailers.  WILLOW  LAKE(TM) and COLOR SOFT(TM)  brands include a full
line of shampoos, conditioners, and styling products. We are encouraged with the
results of the  Company's  investment  in  development,  sales and  marketing of
Lamaur's new products,  including  television  advertising  and sending  product
samples to ten million households.  As a result of these efforts,  the Company's
retail  revenues are up and gross margins have continued to improve.  We believe
that the Retail  Group,  which  represented  the most  serious  challenge to the
turnaround of our business, is now on a good path.

     Our Salon Group is expected to experience modest growth in 1997. We believe
that the PATIVA(R) brand continues to represent an important growth opportunity.
PATIVA(R)  is our line of salon  products  developed  to compete  with the major
firms that supply their products to salons on an exclusive basis. Growth in this
segment is a "slow build"  process  because of the need for providing  education
and training to  stylists.  During 1997,  contributions  from the Salon  Group's
semi-exclusive  and open products business  supported the expansion of PATIVA(R)
from 16  distributors  to 24. In addition to improving  PATIVA(R)  formulations,
Lamaur  developed and introduced  APPLE PECTIN(R)  NATURALS and new NUCLEIC A(R)
BOTANICALS salon products. Salon products generally have margins that are higher
than average  retail  margins.  As we continue to strengthen  distribution,  our
Salon Group is expected to increase its contribution to the Company's  operating
results.

     In 1996, Lamaur manufactured household products for DowBrands and hair care
products for others on a contract basis. Because contract manufacturing utilized
excess  capacity,  in early  1997  management  elected  to  formalize  a "Custom
Manufacturing  Group" creating a new P&L center. A marketing  director was added
to begin a sales  effort in order to  increase  contract  volume  and reduce our
dependency on the DowBrands account which represented 14% of the Company's total
revenues  for the nine  months  ended  September  30,  1997.  In October of 1997
DowBrands  was  sold to S.C.  Johnson  which  will  manufacturer  all  household
products  beginning in 1998.  Although the  contract  business is generally  low
margin, it does absorb overhead during periods of underutilized capacity. Lamaur
will continue the marketing of its custom manufacturing capability.

     Another  important   segment  of  the  turnaround   activity  includes  the
restructuring of the Research and Development team.  Becoming  market-driven and
working very closely with the Retail and Salon Groups,  the R&D staff developed,
tested and delivered  over to production  the largest  number of new products in
the  Company's 60 year  history.  New  products  that perform and meet or exceed
consumer   expectations   gave  the  marketing  and  sales  staff  tools  to  be
competitive.  To develop new products without a material  increase in personnel,
the R&D management turned to suppliers for free technical support called "Growth
Partnering";  we save money  developing  new products and suppliers  sell Lamaur
more of their raw materials.

     Growth  Partnering  began  in  Lamaur's   manufacturing   group  to  reduce
production costs. Suppliers of bottles, cartons and other materials could reduce
their  prices  in  consideration  for a  larger  share of our  business.  In our
opinion,  Lamaur's production facilities are among the best of their type in the
world.  The  contribution  to the turn around process of our operations team has
been significant. Their goal is to continue to provide superior customer service
at lower cost.

     Cutting over to a new Management  Information System (MIS) during this very
dynamic stage has been one of Lamaur's most difficult  challenges.  Although not
directly  related,  the new MIS project did impact the turn around.  In 1996 the
new MIS selection process began by the Company's  retaining Deloitte & Touche to
help analyze our business and procedures and assist the Company in selecting the
most  appropriate  hardware and software  products.  The  transition  to the new
system has been extremely difficult as software and system problems seem to have
developed in virtually every segment of the project.  System  problems  combined
with new  product  introductions  and  changes  in product  mix made  developing
financial  reports and  production  processing  time consuming and taxing on all
levels of the Company.  We believe  going into 1998,  most if not all of the MIS
issues will have been resolved.

     Lamaur's advanced technology development is making progress working through
TRI in  Princeton,  New Jersey,  which  operates as a "virtual  laboratory"  for
Lamaur.  The Company has  successfully  curled and colored hair under laboratory
conditions using our proprietary Electronic Chemistry(R) technology. The Company
has had its  primary  patent,  related  to  bringing  together  electronics  and
chemistry for hair styling, issued. In 1997 a second patent has been applied for
which can further strengthen our proprietary  position.  The advanced technology
development  program  continues to be below budget,  and we believe its low cost
justifies its continuation  even though actual products using our new technology
to curl and color hair are several years away. Management has elected to develop
a technology  licensing  program which will be implemented  in 1998.  Thereafter
further  development of the Company's advanced technology is expected to be self
supporting and patent licenses fees could contribute to operating results.

     The  remaining  segment  of our  turnaround  review is  Lamaur's  Corporate
Development activity.  Financing for operations has come from capital, cash flow
and a  working  capital  line  with  Norwest  Bank.  Because  there  could be no
assurance that a turnaround  could be completed  within the financial  resources
available to the Company,  Corporate  Development  continues to examine business
combinations  and financing  alternatives,  including joint ventures and private
investments,  that could provide options as the turnaround  process continues to
unfold.  Corporate Development has conducted these activities with several large
domestic and international concerns.

     Lower than  expected  revenues  from older  brands  within the retail group
contributed to operating losses in 1997 and,  combined with investment  spending
on new products,  operating  losses are expected to continue through the balance
of 1997 and perhaps into the first half of 1998.  Although no  assurance  can be
given,  with the market  position  established  for our new  products  we expect
Lamaur to complete its turnaround in the second half of 1998.

     The  Company's  accomplishments  during  this  turnaround  phase  have been
significant.   With   limited   financial   resources,   management   completely
restructured  each operating  group while  rationalizing  brands and driving the
marketing  process  to  focus  on  higher  margin  product  offerings.  Although
investment  spending to create and launch new brands has definitely  contributed
to operating losses, our choice was to invest in building what we hoped would be
long term earnings  growth or to concentrate on near term results.  We chose the
former,  and,  with  the  benefit  of  hindsight  we  believe  this was the best
strategy.  Our inherited brands have continued to lose market share, and our new
products will  represent 50% of our retail revenue in 1998. We believe Lamaur is
now positioned for a better future.

                                                     Sincerely,



                                                     Don G. Hoff


This report contains  forward looking  statements  within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended,  including statements regarding the period and
the amount of investment  needed for the turn around of Lamaur,  positioning  of
the  Company's  brands,  future  results  of  the  Company's  investment  in new
products,  the future  direction of the Retail Group,  contribution of the Salon
Group to  operating  results,  resolution  of the MIS issues in 1998,  timing of
products  using  advanced  technology,  development  of the  Company's  advanced
technology as self-supporting and patent fees contributing to operating results,
future  operating  losses in 1997 and the first half of 1998, and positioning of
Lamaur for a better future.


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0001011154
<NAME>                        THE LAMAUR CORPORATION
<MULTIPLIER>                                   1000
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