LAMAUR CORP
10-K, 1997-03-31
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                          UNITED STATES
                 SECURITIES & EXCHANGE COMMISSION
                      Washington, D.C. 20549

                            FORM 10-K

              ANNUAL REPORT PURSUANT TO SECTION 13 OR
           15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1996     Commission file number  0-28174

                      The Lamaur Corporation
         (Exact name of registrant as specified in its charter)


                Delaware                              68-0301547
     (State or other jurisdiction of               (I.R.S. Employer
       incorporation of organization)                Identification No.)

           One Lovell Avenue, Mill Valley, California 94941
           (Address of principal executive offices) (Zip Code)

        Registrant's telephone number, including area code (415) 380-8200

Securities   registered  pursuant  to  Section 12(b) of the Act: None

Securities   registered  pursuant  to  Section 12(g) of the Act:

Common Stock, $.01 par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
[X] Yes [  ] No

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K (ss.  229.405 of this chapter) is not contained  herein,  and
will not be  contained,  to the best of  registrant's  knowledge,  in definitive
proxy or information  statements  incorporated  by reference in Part III of this
Form 10-K or any amendment to this Form 10-K.[ ]

     The aggregate  market value of voting stock held by  non-affiliates  of the
registrant as of February 28, 1997 was approximately $14,034,814. This number is
calculated by excluding all shares held by directors, Intertec Holdings L.P. and
DowBrands,  Inc.  without  conceding  that  all such  persons  or  entities  are
affiliates of registrant.
As of  February  28,  1997,  there  were  5,642,995  outstanding  shares  of the
registrant's common stock, $.01 par value.

                     DOCUMENTS INCORPORATED BY REFERENCE.

PART III: Portions of Proxy Statement for 1997 annual meeting of stockholders.





<PAGE>



PART I

Item I.  BUSINESS

Overview

The Lamaur  Corporation (the "Company") was  incorporated  under the laws of the
State of Delaware on January 4, 1996. The Company's predecessor, Electronic Hair
Styling, Inc., was incorporated in the State of Washington on April 1, 1993 and,
effective  March 18, 1996,  it merged with the Company to  accomplish a Delaware
reincorporation.  Effective November 15, 1995, as a result of the acquisition of
the Personal Care  Division of DowBrands  L.P. (an affiliate of The Dow Chemical
Company),  the Company  became a successor  to a business  started in 1930 known
prior to its  acquisition by DowBrands in 1987 as Lamaur Inc. On March 26, 1997,
the Company changed its name to The Lamaur  Corporation.  The Company is a major
producer of personal hair care products in North America.

Through its Lamaur division based in Fridley,  Minnesota,  the Company develops,
formulates,  manufactures and markets personal hair care products, consisting of
shampoos,  conditioners,  hair sprays, permanent wave products and other styling
aids,  for both the  consumer  and  professional  hair care  markets.  Corporate
functions,  including corporate  development,  investor  relations,  science and
technology,  and  financial  and legal  services,  are managed at the  Company's
headquarters in Mill Valley, California.

The Company's products are distributed to consumer retail outlets,  professional
salons and specialty shops. The Company also contract  manufactures a variety of
aerosol and other liquid filling products. The Company believes it was among the
ten largest  manufacturers  in the United States in 1996 in three  categories of
hair care products - shampoos,  conditioners  and styling  aids.  The Company is
also  engaged in the early  stages of research  and  development  of  Electronic
Chemistry(TM),  a  new  hair  styling  concept  which  is  intended  to  combine
electronics  and chemicals to create new products  designed to color,  style and
condition hair quickly, without the damaging side effects often experienced with
most chemical-based hair styling products.  The Company's patented technology is
licensed from an affiliate.  Research activities during 1996 have been primarily
directed towards conducting  early-stage  coloring and styling  experiments with
respect to the reaction of hair samples to electromagnetic signals.

During 1996, the Company integrated the new senior management team, restructured
the national sales organization,  reduced  manufacturing  costs,  implemented an
"Americas"  expansion  strategy  with its  initial  phase to develop  markets in
Canada, Puerto Rico and Mexico,  developed and implemented  corrective marketing
strategies  for existing  retail  products,  introduced  and began  shipments of
Willow Lake(TM) and Apple Pectin(R) Naturals,  brands of premium priced products
in the  retail  and salon  markets,  respectively,  and  doubled  the  number of
exclusive professional market distributors for the Pativa(R) line of products.

The Company  restructured  its contract  manufacturing  activity,  forming a new
profit  center and  increased  the level of contract  manufacturing  business in
1996. In addition,  the Company  raised $18.1 million  through an initial public
offering,  applying  $8 million to reduce  acquisition  debt and $10  million to
working  capital.  The  Company  also  continues  to explore  opportunities  for
acquisitions  or strategic  relationships  that may enable it to expand its hair
care product lines or diversify its business into other segments of the personal
care market.

The Company's  product  lines are sold through  consumer  retail  outlets by its
Retail Group (the "Retail Group") under the  premium-priced  Willow Lake(TM) and
Perma Soft(R),  mid-priced Salon Style(R) and value-priced Style(R) brand names.
Most product  lines  contain a wide  assortment  of shampoos,  conditioners  and
styling products positioned towards distinct consumer segments.  In addition,  a
full  line  of  high  quality,   premium-priced   products  including  shampoos,
conditioners,  hair sprays,  perms and a variety of styling aids are sold to the
professional  salon and  specialty  shops  market by its Salon Group (the "Salon
Group")  under  the  Nucleic  A(R),  Apple  Pectin(R),  Apple  Pectin  Naturals,
Vita/E(R)  and  Pativa(R)  brand  names.  Sales by the Retail  Group during 1996
accounted  for  59.3%  of the  Company's  total  revenues,  and are made to mass
merchandisers,  food  stores,  drug  stores and others by a  combination  of the
Company's direct sales force and a network of independent brokers.  Sales by the
Salon Group to the professional market, including sales to distributors who then
sell to  professional  salons and  specialty  outlets,  are made directly by the
in-house sales force, and during 1996 accounted for 14.4% of the Company's total
revenues.  The Company also manufactures  certain products,  principally aerosol
sprays,  on a contract basis for third  parties.  Those  activities  during 1996
accounted for 26.3% of the Company's revenues.


Industry Overview and Investment Considerations

Worldwide retail sales of chemical hair care products in 1995 were approximately
$26 billion,  of which  approximately  $4.6 billion  represented  sales in North
America.  It is  estimated  that by 2000,  worldwide  retail  sales of hair care
products will reach approximately $32.8 billion, with approximately $5.6 billion
attributable to sales in North America.

There have been changes in  consumers'  buying  patterns  toward  higher  priced
shampoos and conditioners and specialty niche products. In addition, the cost of
goods sold in the hair care products market has been rising steadily for several
years; however, intense competition has prevented manufacturers and distributors
from passing those increases on to customers.  The result has been an erosion in
profit margins among the industry's competitors generally,  although this effect
has been less  pronounced  in certain  market niches that are  characterized  by
premium pricing and fewer competitors.  Consequently, the hair care industry has
been  experiencing  both a  consolidation  in the  number of  competitors  and a
globalization in the marketing efforts. The Company believes that currently five
companies  (L'Oreal,  Unilever,  N.V. The Procter & Gamble Company,  Wella,  and
Alberto-Culver  Company) account for approximately 65% of worldwide sales in the
hair care products industry.

The Company has a limited  operating history evolving from its development stage
in 1995 by acquiring the  operations of the Personal Care Division of DowBrands.
The Personal Care Division had experienced nine consecutive  years of losses and
even though new management  implemented a turnaround  strategy which resulted in
operating  profits for 1996,  management  does not consider the turnaround to be
complete and no assurance  can be given that earnings will be available for 1997
or for future periods.  Because of significant  competition,  additional working
capital may be needed to correct brand  marketing  strategy and to introduce new
brands.  With the  Company's  historical  losses and the  uncertainty  of future
earnings,  additional  working capital may not be available,  and the absence of
such working capital could have a material adverse impact on the Company.  It is
for the above  reasons  that the  Company's  Common  Stock  could be  subject to
substantial volatility.

Because of the complexity of the turnaround, the loss of senior management could
also have a material  adverse effect on performance.  In addition,  for the next
several  years the Company  will have a  dependence  on its  largest  customers,
including  DowBrands  and  Wal-Mart.  Any  significant  change in sales to these
customers could materially effect the Company's  performance.  The Company's new
Electronic  Chemistry(TM) technology and its underlying principles have not been
commercially developed, and no assurance can be given that products will ever be
derived from the  technology  and if  successfully  developed that such products
will be accepted by the market or would comply with government regulations.

This report contains  forward looking  statements  within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange  Act of 1934,  as amended,  including  statements  regarding  sales and
marketing  plans for 1997,  plans  with  respect  to the  Company's  technology,
liquidity and capital resources, potential for growth in revenue and earnings in
1997, the turnaround of the Company,  and the Company's growth potential.  These
forward  looking  statements  involve risks and  uncertainties  that could cause
actual results to differ materially from the  forward-looking  statements.  Such
risks include  market  acceptance of the Company's  products,  effectiveness  of
recently adopted  initiatives,  competition,  the Company's ability to implement
appropriate  cost controls,  price changes by the Company or its competitors and
fluctuations in capital and operating results.

Products

The Company  formulates  and  manufactures  a broad  range of hair care  product
lines, consisting of approximately 90 products,  marketed under several distinct
brand names.  Product lines sold through  consumer retail outlets include Willow
Lake (TM), Perma Soft(R), Salon Style(R), and Style(R) brand names most of which
are widely  recognized  by retailers and  consumers.  Most lines contain a broad
assortment of shampoos,  conditioners  and styling  products and are  positioned
toward a distinct consumer  segment.  Product lines used by stylists and sold by
salons and  beauty  supply  stores  throughout  the United  States and in Canada
include shampoos, conditioners, hair sprays, perms and a variety of styling aids
sold under the Pativa(R),  Nucleic A(R), Apple Pectin(R),  Apple Pectin Naturals
and Vita/E(R) brand names. In addition,  the Company also manufactures products,
principally aerosol sprays, under contract for third parties.


<PAGE>


The following table sets forth the Company's  principal brands and products sold
within each brand during 1996:
<TABLE>

<CAPTION>
                                                         Retail Brands

Brand                                      Shampoos and Conditioners                      Styling Aids and Perms

<S>                             <C>                                             <C> 
Willow Lake (TM).................. Cherry Bark & Irish Moss Conditioning Shampoo;
                                Citrus & Rosemary Shampoo; Lavender & Mint
                                Shampoo;  Witch Hazel & Honeysuckle Shampoo;
                                Hops, Apricot & Almond Conditioner; Sunflower,
                                Honey & Hibiscus Conditioner;  Vitamin E,
                                Carrot Extract & Milk Protein Conditioner
Perma Soft(R).................... Revitalizing Shampoo, Moisturizing Shampoo,      Hair Sprays (aerosol and nonaerosol),
                                Extra Body Shampoo, Shampoo Plus Conditioner,    Mousse, Gel, Frizz Control Cream, Shine
                                Revitalizing Conditioner, Moisturizing           Treatment, Conditioning Foam,
                                Conditioner, Extra Body Conditioner, Deep        Revitalizing Spray
                                Reconditioning Treatment, Moisturizing Mist
                                Conditioner
Salon Style(R)................... Moisture Potion(R)Shampoo, Therapy Shampoo,       Hair Sprays (aerosol and nonaerosol),
                                Strengthening Shampoo, NutriShine Shampoo,       Spray Gel, Vitafixx(TM)Spritz, Body
                                Hydration Conditioning Shampoo, Botanical        Boost(R)Mousse, Defrizz 'N Shine(R)
                                Reconstructing Conditioner, Moisture Potion(R)   Hydrating Cream
                                Conditioner, Detangling Conditioner, Pro Mist
                                Leave-On Conditioner, Hydro Balance Hair Masque
Style(R)......................... Moisturizing Shampoo, Extra Body Shampoo,        Hair Sprays (aerosol and non-aerosol),
                                Regular Shampoo, Strawberry Shampoo, Nourishing  Gel, Mousse, Dry Style(R)Hair Spray for
                                Shampoo, Coconut & Papaya Shampoo, Moisturizing  Men (aerosol)
                                Conditioner, Extra Body Conditioner, Regular
                                Conditioner, Strawberry Conditioner, Deep
                                Conditioning Conditioner, Coconut & Papaya
                                Conditioner

                                                      Salon Brands

Brand                                      Shampoos and Conditioners                      Styling Aids and Perms

Pativa(R)........................ Curl Cleanse Shampoo, Revitalizing Volumizing    Mousse, Spritz, Design Creme,
                                Cleanse Shampoo, Moisturizing Cleanse Shampoo,   Alternative Wave (Normal), Alternative
                                Curl Revitalizer Conditioner, Leave-In           Wave (Tinted), Sprae Concentrate Hair
                                Fortifier, Moisturizing Rinse, Replenishing      Spray
                                Hair Masque
Nucleic A(R)..................... Body Plus(R)Shampoo, Proteplex(R)Shampoos and      Botanical(TM)Hair Spray, Gel
                                Conditioner
Apple Pectin(R).................. Shampoo and Conditioner, Moisturizing Shampoo,   Moisturizing Hair Spray, Acid Perm,
                                ScentSates(TM)Shampoos and Conditioners, Apple     Apple Pectin Plus(R)Perm, Ten-Minute
                                Pectin Plus(R)Shampoo and Conditioner in One      Wave, Ultra Hold Mousse, Styling Creme
Apple                           Pectin   Naturals..........    Witch   Hazel   &
                                Honeysuckle  Shampoo,  Irish Moss & Cherry  Bark
                                Shampoo;  Rosemary & Grapefruit  Shampoo;  Hops,
                                Apricots & Almonds Conditioner; Sunflower, Honey
                                & Hibiscus  Conditioner;  Milk  Protein,  Carrot
                                Extract & Vitamin E  Conditioner;  Peppermint  &
                                Lavender Bath & Body [Body Wash]
Vita/E(R)........................ Shampoo, Conditioners                            Perm, Hair Spray, Ultrahold Hair Spray,
                                                                                 Unscented Hair Spray, Maximum Hold Hair
                                                                                 Spray, Ultra-hold Concentrate Hair Spray

Other Salon Products........... Natural Man(TM) Conditioning Shampoo, Bone Marrow(R)  Natural Man(R) Styling Creme, Natural
                                Conditioners                                     Man(R) Hair Spray, Natural Woman(R) Hair
                                                                                
                                                                                 Spray, CO-A(R)Perm, CO-A Kinetics(R)Perm,
                                                                                 Lamaur Inception(R) Thio-Free Perm, Strata(R)
                                                                                 Perm, Gamma pHactor(R) Wave Set and Concentrate,
                                                                                 Beauti-Lac(R) Hair Spray, Stylac(R) Hair Spray,
                                                                                 Sprayage(R) Hair Spray, Body Plus Mousse, Axiom(R)
                                                                                 Perm, Body for Sure(R) Perm
</TABLE>


<PAGE>



Willow  Lake(TM),  a new "high-end"  retail hair care product line positioned as
"Nature's  Prescription  for Beautiful  Hair(TM)"  began shipments in the fourth
quarter of 1996. The line of shampoos and  conditioners is the Company's  newest
entry in the "naturals" segment of the hair care category.

Perma  Soft(R),  which is a "high-end"  retail product line, is intended to meet
the needs of a large  segment of consumers  who use  permanent  wave products or
color treat their hair.

Salon  Style(R),   launched  in  1994,  is  a  line  of  "mid-priced"  shampoos,
conditioners  and styling aids positioned as "Salon Quality at a Fraction of the
Price."

Style(R) is the Company's  "value priced" brand,  intended for use by the entire
family.

Apple Pectin  Naturals was  introduced  to the salon  industry at the Beauty and
Barber Supply Institute (BBSI) convention in Las Vegas, Nevada in July 1996. The
Company  began  shipments  in the fourth  quarter of 1996.  The new Apple Pectin
Naturals product line will further the Salon Group's sales of "natural" products
into the professional market.

Apple Pectin(R),  originally  introduced to salons in 1978, was one of the first
product lines based on an ingredient found in nature.

Pativa(R)  is a full  line of  professional  salon  shampoos,  conditioners  and
styling  products which includes an innovative  wave  technology that eliminates
the neutralizer step. Launched in March 1995,  Pativa(R) line provides the Salon
Group with a product  line  distributed  by  exclusive  dealers to full  service
salons.

The following table sets forth certain information  concerning the Company's net
sales by group in each of the last three fiscal years:
<TABLE>

<CAPTION>
                                                  1996                          1995                          1994

<S>                                       <C>             <C>          <C>               <C>        <C>                <C>  
Retail...........................         $  69,432       59.3 %       $  73,256         62.2 %     $  80,669          66.5%
Salon............................            16,833       14.4            16,947         14.4          16,928          14.0
Contract Manufacturing (1).......            30,818       26.3            27,563         23.4          23,680          19.5

Total:...........................          $117,083      100.0 %        $117,766        100.0%       $121,277         100.0%
- - -------------------------------------

</TABLE>


     (1)  Contract  manufacturing  sales  included  sales to  DowBrands of $22.2
million,  $21.4 million and $19.3 million in each of the years ended December 31
1996, 1995, and 1994, respectively.

Marketing and Distribution

The Company's consumer retail sales are made to mass merchandisers, food stores,
drug stores and other  retail  outlets,  as well as to  wholesalers  who service
retail  outlets,  resulting in the  Company's  products  being sold in more than
60,000 retail outlets in North  America.  Sales for the Retail Group are carried
out through a  combination  of the  Company's  own sales  force and  independent
brokers.  Salon  Group  products  are  distributed  to  professional  salons and
specialty  shops  through a network of  independent  distributors  served by the
Company's sales force.

The Company currently  maintains more than 1,800 active customer accounts and no
customer  other than  DowBrands and Wal-Mart  accounted for more than 10% of the
Company's  total net sales in any of the last three years.  DowBrands  accounted
for 16%, 18% and 19% of the Company's  total net sales in each of 1994, 1995 and
1996, respectively, and Wal-Mart accounted for 18%, 18% and 17% of the Company's
total net sales in each of 1994, 1995 and 1996, respectively.  The loss of sales
to  DowBrands,  Wal-Mart or other  significant  customers  could have a material
adverse  effect on the business  and  operations  of the  Company.  There are no
contractual obligations from any customers to make continuing purchases from the
Company,   although   DowBrands  has  agreed  to  purchase  all  of  its  future
requirements  for certain  products from the Company through  November 1997. The
Company  is  currently  engaged  in  discussions  to  extend  the  term  of this
agreement.

The Company promotes sales of its products  utilizing  substantial  advertising,
consumer promotions and merchandising  support programs.  During the years ended
December 31, 1994,  1995 and 1996, the Company's  marketing  support expense was
approximately $31.4 million, $23.8 million and $23.8 million, respectively.

In view of the intensely  competitive  nature of the personal hair care products
industry, new product introductions require proportionally higher costs relative
to sales  than  costs for  well-established  products  during  the  introductory
period. While those expenditures  materially impact results of operations in the
particular  period in which  they are  incurred,  they  assist in the  Company's
growth beyond that period if the new product is ultimately successful.

The Company anticipates incurring increased  expenditures in connection with its
marketing  activities in the next two years, and expects to utilize  substantial
cash resources to fund those activities.  These activities include (i) expanding
its product mix by introducing new products,  particularly Willow Lake(TM), (ii)
restaging  certain other existing  products,  and (iii)  enhancing the Company's
marketing   efforts,   particularly  in  connection  with  its  commencement  of
activities outside the United States. The Company plans to increase retail sales
in Mexico  and Canada  during  1997,  and is  considering  expansion  into other
international  markets.  Expanding the Company's  international  market share in
Mexico,  Canada and  elsewhere  will require the Company to address  competitive
factors similar to those it faces in the United States,  factors unique to those
markets, as well as to comply with any local regulatory requirements.


Research and Development

The  Company  continuously  engages  in  the  development  of new  products  and
improvements to its existing  formulations  and maintains  extensive  laboratory
facilities for those purposes.  The Company relies principally on the experience
of its staff in connection with formulating new products. The Company's research
and technical staff of approximately 21 persons works closely with the Company's
sales and marketing  groups to keep current with changes in consumer  tastes and
new product developments in the industry.  The Company believes its research and
development  efforts are enhanced  materially by the availability of its on-site
salon,  which is fully  equipped  to permit  the  testing  of new  products  and
improvements  in  conditions   that  simulate  those  actually   encountered  by
consumers.  The Company maintains  extensive  laboratory,  quality assurance and
quality control facilities.  Examples of products recently developed include (i)
the Willow Lake(TM) product line, a complete  consumer-oriented  line of natural
hair care products  introduced  in 1996,  and (ii) Apple Pectin (R) Naturals for
the professional salon and specialty market, introduced in 1996.

The  Company  believes  that  the  absence  of  any  fundamental  change  in the
technology underlying hair care products for several decades,  combined with the
substantial  global market for hair care products,  presents an opportunity  for
new  technologically  oriented products.  In the Company's view,  electronically
controlled  and managed hair styling  products  that use  chemicals  and provide
quick and convenient application can gain widespread consumer acceptance if they
are  successfully  developed and properly  marketed.  The Company's  strategy is
using  licensed  technology to develop a line of advanced hair styling  products
and, if it is successful in doing so,  eventually  to compete  significantly  on
that basis. There can be no assurance, however, that the Company will be able to
develop such  advanced hair styling  products or, if it does,  that they will be
commercially successful.

Research  activities during 1996 have been primarily directed towards conducting
early-stage  coloring  and styling  experiments  with respect to the reaction of
hair samples to electromagnetic  signals.  These experiments have been conducted
under  contract with the Company's  virtual  laboratory at  TRI/Princeton.  Such
services are expected to continue through 1997.  Substantial additional research
and  development  will be required before any prototype  product  containing its
licensed  technology  could be  delivered,  and the  Company  believes  that the
earliest any prototype  product might be introduced  would be the second half of
1998.  The timing of  introduction  of its first  commercial  product  will also
depend on the time required to obtain any required regulatory  approvals.  There
can be no  assurance  however,  that the  Company  will be able to develop  such
advanced hair styling  products or, if it does,  that they will be  commercially
successful



<PAGE>



Manufacturing and Supply

All the  Company's  manufacturing,  packaging  and  warehousing  operations  are
located in a 438,000 square foot facility in Fridley,  Minnesota. The production
area  comprises  135,000  square feet and includes  formula  compounding  areas,
quality control laboratories,  multiple fully-automated,  high speed aerosol and
liquid filling lines and state-of-the-art  packaging facilities. The compounding
or mixing department utilizes a combination of manual and fully-automated  batch
processing  systems.  A portion of the  aerosol  batching  is  controlled  by an
automated  computer-driven  blending  system  which has  significantly  improved
efficiencies and product  integrity.  The high speed  fully-automated  packaging
equipment used for both liquid filling and aerosol lines runs at speeds of up to
300  containers  per minute.  The Company  believes it is an industry  leader in
fully automating its production  facilities.  The Company has substantial excess
production  capacity,  which it currently  intends to utilize in connection with
any expansion of its contract manufacturing activities.

The Company maintains a strict internal control system to monitor the quality of
its  products.  The quality  control  laboratory is well equipped and capable of
conducting both micro and analytical testing. The Company also maintains product
liability insurance at levels it believes to be adequate.

Raw  materials  used  by  the  Company  are  principally  alcohol,  surfactants,
fragrances,  propellants and a wide variety of packaging materials and compounds
including   containers  such  as  aerosol  cans,  cardboard  boxes  and  plastic
containers,  container caps, tops, valves and labels, all of which are purchased
from outside  sources.  The  Company's  principal  raw  materials  and packaging
components are available from several domestic suppliers and it is not dependent
on the availability of supplies from any single source.  While at times the hair
care industry has experienced a shortage of raw materials of the types essential
to the Company's  business,  because the Company has  long-established  supplier
relationships and has developed  alternative raw material  substitutes,  it does
not anticipate any difficulty in obtaining adequate supplies of raw materials to
meet its needs. Similarly,  while the industry has from time to time experienced
raw material cost increases,  the Company  believes it has been and remains able
to purchase its requirements at competitive prices from sources that are readily
available in the vicinity of the Fridley, Minnesota, facility.

The Company uses tank railcars to transport  certain high volume raw  materials.
Trucks are used to transfer smaller volume raw material  requirements as well as
packaging  components  such as  aerosol  cans,  plastic  bottles  and caps,  and
cardboard  shipping  containers.  A  separate  tank farm for  above-ground  bulk
storage of chemicals and aerosol propellants is located adjacent to the plant.

The Company maintains inventory of raw materials and packaging materials as well
as certain finished goods in its on-site warehouse that comprises 265,000 square
feet. Finished inventory generally is warehoused for distribution throughout the
United States at the Company's  plant,  but products  produced for third parties
are  immediately  released  to third party  warehouses  and do not remain on the
Fridley site as inventory. As many as twelve over-the-road truck trailers can be
loaded and unloaded in the plant's warehousing and shipping area at one time.

Contract  manufacturing  of household  cleaning and hair care aerosol sprays and
liquid  products  for others,  particularly  with respect to the  production  of
aerosol spray products  utilizing the Company's  automated high speed production
lines,  has  contributed  20% or more to the Company's sales in each of the last
three years.  Since the beginning of 1996, the Company has obtained new contract
manufacturing  orders from new customers.  The Company recognizes  revenues from
such orders only upon  shipment.  In November  1995,  the Company and  DowBrands
entered into a two-year  agreement (with two additional  one-year  extensions at
Dow's  election)  pursuant  to  which  the  Company  will  continue  to serve as
DowBrands' sole supplier of certain household cleaning products,  subject to the
Company maintaining competitive pricing and delivery schedules.


Government Regulation

The Company's manufacturing and packaging operations are subject to a wide range
of  federal,  state  and  local  regulations.   These  regulations  include  the
applicable cosmetic purity and labeling  requirements  prescribed by the federal
Food,  Drug and Cosmetic  Act, the  applicable  labeling  provisions of the Fair
Packaging  and Labeling Act, the  discharge,  handling and disposal of hazardous
wastes regulations contained in applicable environmental laws, and the plant and
laboratory safety  requirements of various  applicable  occupational  safety and
health laws. Existing and future aerosol-based  products are also expected to be
subject to state and, possibly, federal standards relating to permissible levels
of volatile organic compounds.  The Company does not expect that compliance with
those standards will adversely affect its revenues or costs. The Company is also
subject to federal regulations concerning the content of its advertising,  trade
practices and certain other matters.

A Phase I environmental assessment of the Fridley facility was performed in late
1995. No environmental pollution was identified. The Company is not aware of any
environmental  pollution  or  liabilities  arising  out of any  past or  present
activities  of  either   DowBrands   Personal  Care  Division  or  the  Company.
Additionally,  DowBrands Inc. has agreed,  for a period of eight years (but only
until May 15,  1996,  with  respect  to  asbestos  related  matters,  if any) to
indemnify the Company  against  environmental  liabilities in excess of $150,000
arising  at  the  Fridley  facility  from  events  that  occurred  prior  to the
acquisition.

The Company  believes it has  complied in all material  respects  with regard to
governmental  regulations  applicable to it. To date, those regulations have not
materially restricted or impeded the Company's operations.


Patents and Trademarks

The Company  markets its products  under a number of trademarks  and trade names
that are  registered in the United  States and several  foreign  countries.  The
Company  will seek to  register  significant  marks  and names in other  foreign
countries when it enters them.  Principal trademarks of the Retail Group include
Willow Lake (TM) Perma Soft(R), Color Soft(TM), Salon Style(R) and Style(R). The
Salon Group trademarks include Pativa(R),  Nucleic A(R), Apple Pectin(R),  Apple
Pectin  Naturals  and  Vita/E(R).  The  Company  believes  its  position  in the
marketplace  is  significantly  dependent  upon the goodwill  engendered  by its
trademarks and trade names, and therefore considers  trademark  protection to be
material  to its  business.  Although  the Company  owns  certain  patents,  its
business is not  materially  dependent  upon any patent,  license,  franchise or
concession, whether owned by or licensed to the Company.

The Company  believes  that  protection  of its  proprietary  technology  (which
includes certain technology licensed from an affiliate) and know-how is critical
to the development of its business.  It seeks to protect its interests through a
combination of patent  protection and  confidentiality  agreements  with all its
critical employees,  as well as by limiting the availability of certain critical
information to a small number of key employees.  The Company intends to pursue a
vigorous  patent  application  program in the  United  States.  To date,  it has
obtained the rights,  pursuant to an exclusive  license,  to cosmetic  hair care
applications  of  the  technology  reflected  in a  United  States  patent  (No.
5,395,490,  issued to Messrs.  Don Hoff and  Joseph  Stiley in March  1995,  and
expiring in March 2012),  that it believes is important to the protection of the
core technology underlying its research activities. Mr. Hoff, Chairman and Chief
Executive  Officer,  and  Mr.  Stiley,  Director  and  Company  consultant,  are
affiliates of the Company.  The Company believes that the patent, which contains
claims  relating to the method of  applying  electronic  signals at  frequencies
determined  by the  natural  characteristics  of a  material  in  order to alter
certain  molecular bonds in that material,  provides broad  coverage,  and hence
significant protection, for its proprietary technology; however, there can be no
assurance  that this will be the case.  Moreover,  the Company  currently has no
patent  protection  for its  technology  outside the United  States,  and may be
unable to obtain even  limited  protection  for its  proprietary  technology  in
foreign countries.

The Company believes that its current and anticipated business does not and will
not infringe on any patent owned by others.

Competition

The markets for the  Company's  products are very  competitive  and sensitive to
changing  consumer needs and  preferences.  They are  characterized  by frequent
introductions of competitive  products,  often  accompanied by major advertising
and promotional activities.

The Company competes primarily on the basis of product quality, price, marketing
and  brand  name  recognition.  As a result  of  competitive  conditions  in the
industry,  which have adversely  affected profit margins,  and growing  consumer
demand for greater product  convenience and  performance,  the industry has been
experiencing  a  consolidation  and a  globalization  in the  activities  of its
members.  The hair care  products  market is dominated by large,  multi-national
corporations,  all of which compete with the Company and have greater  financial
and other resources than those of the Company. The Company believes it was among
the ten largest  manufacturers  in the United States in 1996 of three categories
of hair care  products-  shampoos,  conditioners  and  styling  aids.  Principal
competitors include The Procter & Gamble Company, Unilever N.V. (Helene Curtis),
Bristol-Myers   Squibb   Company   (Clairol),   L'Oreal   S.A.   (Cosmair)   and
Alberto-Culver  Company,  and those of the  Salon  Group  include  Bristol-Myers
Squibb Company (Clairol and Matrix), Nexxus, and Wella AG (Redken).

Personnel

The Company  employed 336 persons as of December 31, 1996. None of the Company's
employees is a member of a labor union.  The Company  considers its relationship
with its employees to be good.


<PAGE>




Item 2. PROPERTIES

The Company  owns its facility in Fridley,  Minnesota,  near  Minneapolis.  This
facility contains administrative,  laboratory, production and warehousing areas.
The 438,000  square foot,  primarily  single  story,  air  conditioned  plant is
located on a 25 acre site, and includes an approximately 38,000 square foot, two
story office center that houses the administrative staff, research laboratories,
computer  services and the test salon. The Company believes the facility,  which
was  constructed in 1969 and improved during the 1980s at a total cost in excess
of $60 million,  is well maintained and adequate for its contemplated needs. The
Company  has excess  production  capacity,  which it intends to utilize  for new
products and for possible expansion of its contract manufacturing activities.

The  Company  leases its 6,008  square  foot  office  facility  in Mill  Valley,
California,  near San Francisco, from Intertec, a division of Innovative Capital
Management, Inc.. The term of the lease is for three years commencing October 1,
1996.

Item 3. LEGAL PROCEEDINGS
None.

Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
None.
<TABLE>

<CAPTION>
                                              Executive Officers of the Registrant

                                                                                        ELECTED TO PRESENT
- - -------------------------  --------------------------------------------  -----------         POSITION
<S>                        <C>                                               <C>              <C>    
          NAME                               POSITION                        AGE

Don G. Hoff                Chairman of the Board and Chief Executive         62                1993
                           Officer
- - --------------------------
John D. Hellmann           Vice President, Chief Financial Officer           47                1995
- - --------------------------
John A. Anzur              Vice President, General Counsel                   41                1996
- - --------------------------
Donald E. Porter           Vice President, Corporate Development.            57                1993
- - --------------------------
Richard T. Loda            Vice President, Science and Technology            48                1996
- - --------------------------
Dominic J. LaRosa          President and CEO - Lamaur Division               54                1995
- - --------------------------
Ronald P. Williams         Executive Vice President - Lamaur Division        53                1996
- - --------------------------
William M. Boswell         Vice President, Sales - Retail Group of the       55                1995
                           Lamaur Division
- - --------------------------
Michele L. Redmon          Vice President, Marketing - Retail Group of       41                1995
                           the Lamaur Division
- - --------------------------
Jay T. Olson               Vice President , Finance - Lamaur Division        45                1996
- - --------------------------
Michael L. Flahaven        Vice President - Salon Group of the Lamaur        40                1997
                           Division

</TABLE>


<PAGE>



PART II

Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The  Company's  Common Stock is traded in the NASDAQ  National  Market under the
symbol  LMAR.  The  table  below  sets  forth the range of the high and low sale
prices,  as reported by the NASDAQ  stock market  during last year.  Previous to
March 26, 1997 the Company traded under the symbol EHST.

                                                        1996
                                           High                         Low
     Second Quarter *                   $  8 .250                    $  5.250
     Third Quarter                          6.000                       3.750
     Fourth Quarter                         4.875                       3.125

*Includes  only the  period  May 23,  1996,  the first  trading  date  after the
Company's initial public offering, to June 30, 1996.

As of March 3, 1997,  the number of  holders of record of the  Company's  Common
Stock was 377 and the  number of holders  of record of the  Company's  Preferred
Stock was one. As for the Common Stock, this number does not include  beneficial
holders where shares are held of record by nominees.

Dividends  are payable with respect to the Series A Preferred  Stock only to the
extent (on an  as-converted  basis) that  dividends are declared  payable on the
Common  Stock.  The Series B  Preferred  Stock is entitled  to  cumulative  cash
dividends at the rate of 8.0% per annum, payable quarterly ($400,000 annually).

The Company does not anticipate  paying any dividends on its Common Stock in the
foreseeable  future.  The  payment  of  future  dividends  will  depend  on  the
evaluation  by the  Company's  Board of  Directors  of such  factors as it deems
relevant at the time. Currently, the Board of Directors believes that all of the
Company's  earnings,  if any,  should be  retained  for the  development  of the
Company's  business.  In  addition,  payment of dividends on the Common Stock is
prohibited by the terms of the Norwest Credit Agreement and is restricted by the
terms of its Preferred Stock.

In  January  1996,  the  Company  issued  15,575  shares of Common  Stock to 311
employees for services  rendered to the Company.  The securities  were valued at
$6.00 per share.  These securities were exempt from registration  under Rule 701
under the Securities Act of 1933.

In May 1996 in  connection  with the  Company's  initial  public  offering,  the
Company  issued  warrants  to  purchase  182,000  shares of Common  Stock to the
Representatives  of the Underwriters  for a nominal amount.  Also in May 1996 in
connection  with  certain  financial  advisory  services  to be  provided to the
Company,  the Company issued  warrants to purchase 39,000 shares of Common Stock
to Rodman & Renshaw,  Inc. for a nominal  amount.  These  securities were exempt
from  registration  under Section 4(2) of the Securities Act. These warrants are
initially exercisable at a price of $9.60 per share of Common Stock for a period
of four years,  commencing  May 1997. The exercise price of the warrants and the
number of shares of Common Stock  issuable upon exercise  thereof are subject to
adjustment  under  certain  circumstances.  The warrants are  redeemable  by the
Company  on prior  notice if the price of the Common  Stock two years  after the
closing of the offering exceeds $20.00 for a 60-day period.

In June,  1996,  the Company  issued 9,900 shares  pursuant to the exercise of a
stock option.  These  securities  were exempt from  registration  under Rule 701
under the Securities Act of 1933.

<PAGE>




Item 6.   SELECTED FINANCIAL DATA

                        SELECTED FINANCIAL DATA
                 (In thousands, except per share data)

Set forth below is selected  financial  data with respect to the  statements  of
operations of the Company,  for the twelve months ended December 31, 1996, 1995,
1994 and for the period from April 1, 1993 (Inception) to December 31, 1993, and
the balance sheet data of the Company at December 31, 1996, 1995, 1994 and 1993.
In addition,  set forth below is selected financial data with respect to the pro
forma  statement  of  operations  for the  Company for the twelve  months  ended
December 31, 1995. Such data presents the combined  results of operations of the
Company as if the  acquisition of the Personal Care Division was effective as of
January 1, 1995. The pro forma combined  financial data includes all adjustments
which the Company  considers  necessary for a fair  presentation,  in accordance
with generally accepted accounting principles,  of its results of operations for
that period. The pro forma combined financial data does not purport to represent
what the  Company's  results  of  operations  would  actually  have been had the
acquisition  in fact occurred on the indicated  date or to project the Company's
results of operations for any future date or period.

In  addition,  included  below is selected  financial  data with  respect to the
statements  of  operations  for the Personal  Care  Division for the period from
January 1, 1995 to November 30, 1995 (the effective date of the  acquisition for
financial  reporting  purposes) and the years ended December 31, 1994,  1993 and
1992, and the balance sheets of the Personal Care Division at December 31, 1994,
1993 and 1992. Such data were derived from the Personal Care Division  financial
statements, certain of which are included herein.
<TABLE>

<CAPTION>
                                                          HISTORICAL                               PRO FORMA

                                                YEARS ENDED                                       ---------------------
                                                DECEMBER 31,                APRIL 1, 1993
                                  ----------------------------------------  (INCEPTION) TO
                                                                            DECEMBER 31, 1993     YEAR ENDED DECEMBER
                                       1996         1995 (1)     1994                             31, 1995
- - --------------------------------- -----------------------------------------                       ----------------------
<S>                                 <C>            <C>           <C>            <C>                  <C>    
SELECTED STATEMENTS OF
OPERATIONS DATA:

Total Net Sales                     $   117,083     $ 8,070      $   -          $   -                $  117,766
Cost of Goods Sold                       70,215       5,656          -              -                    71,395
                                                                  
Gross Margin                             46,868       2,414          -              -                    46,371
Operating Expenses                       45,641       3,496      557             1,565                   45,130
                                                              
Write-Down of Assets                     -              -              -              -                  11,000

Operating Income (Loss)                   1,227      (1,082)    (557)           (1,565)                  (9,759)
                                                              
Interest Expense                         (1,386)       (300)     (59)              (40)                  (1,554)
                                                 
Other Income                                712         -             -              -                      101

Net Income (Loss)                   $       553     $(1,382)   $(616)         $ (1,605)               $ (11,212)(2)
                                                             
Net Income (Loss) Per Share         $       .06    $   (.34)   $(.15)         $   (.44)               $   (2.74)
                                           
Weighted Average Shares
Outstanding (3)                            5609        4086     4086              3658                     4086
                                           
BALANCE SHEET DATA:
Working Capital (Deficit)           $    26,376    $ 10,346    $(466)         $    (27)
                                                              
Total Assets                             61,566      42,967        6               134
                                                                        
Long Term Debt, less Current             
Portion                                  14,723      20,350    1,000             1,000
Stockholders' Equity (Deficit)           30,252       6,594   (1,462)            1,057)
                                                 
</TABLE>




<PAGE>



Financial Data of the Personal Care Division




<TABLE>
                             
<CAPTION>
                                               
                                                                                        Period from January 1,
                                                  Years Ended December 31,              1995 through
                                                1994           1993          1992       November 30, 1995 (4)
<S>                                         <C>            <C>            <C>              <C>   
Selected Statements of Operations Data:
- - ----------------------------------------
   Total net sales.....................      $121,277       $112,031      $124,288          $109,696
- - ----------------------------------------
   Cost of goods sold..................        71,735         71,061        77,613            67,088
- - ----------------------------------------

                                        -------------    -----------    ----------          -------- 

- - ----------------------------------------
   Gross margin........................        49,542         40,970        46,675            42,608
- - ----------------------------------------
   Operating expenses..................        57,830         53,851        56,014            42,344
- - ----------------------------------------
   Write-down of assets................       120,100          -              -               11,000
- - ----------------------------------------

                                        -------------    -----------    ----------         ---------

- - ----------------------------------------
   Operating income (loss).............     (128,388)       (12,881)       (9,339)          (10,736)
- - ----------------------------------------
   Interest expense from Dow...........       (5,805)        (6,643)       (6,055)           (1,603)
- - ----------------------------------------
   Other income (expense), net.........           705            317         (328)               101
- - ----------------------------------------

                                        -------------   ------------   -----------        ----------

- - ----------------------------------------
   Net loss............................    $(133,488)      $(19,207)     $(15,722)         $(12,238)
- - ----------------------------------------
</TABLE>




<TABLE>


<CAPTION>
                                                                 At December 31,
                                                       1994          1993         1992

<S>                                                 <C>          <C>           <C>    
Selected Balance Sheet Data:
- - -------------------------------------------
   Working capital.......................            $16,787      $11,457       $16,517
   Total assets..........................             58,021      180,376       190,605
   Net invested capital..................             47,493      169,058       179,654
- - -----------
</TABLE>

     (1)  Includes the results of  operations  of the Personal Care Division for
          the month of December 1995 following its acquisition by the Company.

     (2)  Includes an $11.0 million  write-down of assets required to adjust the
          carrying  value of The Personal  Care  Division to its net  realizable
          value in  connection  with Dow's  decision to sell the  Personal  Care
          Division.  Future  significant  charges are not expected as assets and
          liabilities  were recorded at their  estimated fair values at the date
          of the Company's acquisition of the Personal Care Division.

     (3)  In  accordance   with  the  rules  of  the   Securities  and  Exchange
          Commission,  all common stock equivalents of the Company issued within
          one year of its  initial  public  offering  have  been  considered  as
          outstanding  since the  inception  of the Company  using the  treasury
          stock  method  even  though they are  anti-dilutive  in loss  periods.
          Common stock  equivalents  issued  prior to one year of the  Company's
          initial  public  offering  are  excluded  in loss  periods as they are
          anti-dilutive.

     (4)  Results of  operations  of the Personal  Care  Division  following its
          acquisition  by the  Company  in  November  1995 are  included  in the
          results of operations  of the Company for the year ended  December 31,
          1995.
<PAGE>




Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATION


Pro Forma and Historical Results of Operations

The following table sets forth pro forma statements of operations information in
dollars and as a  percentage  of total net sales for each of the two years ended
December 31, 1995,  and the  historical  statement of operations  information in
dollars and as a percentage  of total net sales for the year ended  December 31,
1996. The pro forma  information gives effect to the acquisition of the Personal
Care  Division as if it had occurred at the  beginning  of each period.  The pro
forma information is not necessarily indicative of future results of operations.
<TABLE>


<CAPTION>
                                                            YEARS ENDED DECEMBER 31,
                                                                 (In Thousands)
                               -----------------------------------------------------------------------------------


                                          HISTORICAL                PRO FORMA                    PRO FORMA
                                            1996                      1995                        1994
                                                  %                         %                             %
- - ------------------------------
<S>                                <C>           <C>          <C>          <C>          <C>             <C>    
Total Net Sales                    $  117,083    100.0 %      $117,766     100.0 %      $121,277        100.0 %
- - ------------------------------
Cost of goods sold                     70,215     60.0          71,395      60.6          69,764         57.5
                               
- - ------------------------------     ----------    -------      --------     -----        --------        -------  
Gross margin                           46,868     40.0          46,371      39.4          51,513         42.5
                               
- - ------------------------------
Operating expenses                     45,641     39.0          45,130      38.3          54,600         45.0
                               
- - ------------------------------
Write-down of assets                   -              -         11,000       9.4         120,100         99.0
                                                            
- - ------------------------------     ----------    -------       --------    -----        --------        -------
Operating income (loss)                 1,227      1.0          (9,759)     (8.3)       (123,187)      (101.5)
                               
Other income (expense)
Interest expense                       (1,386)    (1.1)         (1,554)     (1.3)         (2,374)        (2.0)
     Other income                         712       .6             101        .1             705           .6
                               
- - ------------------------------     ----------    -------        -------    -----        --------        -------

Net income (loss)                  $      553       .5 %      $(11,212)     (9.5)%     $(124,856)      (102.9) %
                                   ==========    =======      =========    =====       ==========      =========            
</TABLE>

Year Ended December 31, 1996 (Historical) Compared to Year Ended 
December 31, 1995 (Pro Forma)

Total net sales of $117.1  million for the year ended December 31, 1996 declined
0.6% compared to pro forma net sales of $117.8 million in 1995. During 1996, the
Company  experienced  sales  growth from its new product  line Willow  Lake(TM),
contract  manufacturing  and its Style(R)  product line.  These  increases  were
offset by sales decreases in the Perma Soft(R) and Salon Style(R) product lines.

The Company's  management  implemented  a new  marketing  strategy that included
increasing  advertising that began in the quarter ended June 30, 1996,  intended
to stem the decline in Perma Soft(R) sales.  In addition to supporting the brand
with advertising, the Company is testing new line extensions designed to reverse
the decline in sales.

In  April  1995,  DowBrands  discontinued   advertising  of  Salon  Style(R)  in
conjunction  with the decision to sell the Personal  Care  Division.  During the
next ten months,  Salon Style(R) was not supported with any  advertising  funds.
Although  the  Company   reinstituted   a  marketing   campaign  which  included
advertising  in the first  quarter of 1996,  Salon  Style(R)  continued  to lose
market share. The Company is developing and expects to implement a new marketing
strategy for the Salon Style(R) brand in 1997.

In  November  1995,  the  Company  entered  into a  two-year  contract  in which
DowBrands  has agreed to  purchase  all of its future  requirements  for certain
products.  Contract  manufacturing  sales  for 1996  were  $30.8  million  which
included sales to DowBrands of $22.2 million or 18.9% of total net sales.

Gross margin as a percentage of sales was 40.0% for the year ended  December 31,
1996,  as compared with a pro forma gross margin of 39.4% for the same period in
1995.  The increase in gross margin  percentage is  attributable  to the product
cost savings which were realized  through  operating  efficiencies  and the high
gross margin generated from the Willow Lake(TM) product line that began shipping
in the fourth quarter of 1996.  The gross margin  percentage  improvements  were
partially  offset by an increase in sales of the  lower-margin  Style(R) line of
products and contract manufacturing, and a decrease in consumer retail purchases
of the higher margin Perma Soft(R) and Salon Style(R) product line.

Although  investment  was  necessary  in 1996  resulting  from the  takeover  of
operations  from  DowBrands  and  from  the   implementation  of  the  Company's
turnaround  strategy,  operating  expenses  of $45.6  million for the year ended
December  31,  1996,  were  relatively  unchanged  as  compared  with pro  forma
operating expenses of $45.1 million for the same period in 1995.

The $11.0 million write-down of assets by DowBrands in the first quarter of 1995
reflected  a further  adjustment  in the  carrying  value of the  Personal  Care
Division to its net realizable  value in connection  with DowBrands  decision to
sell the Personal Care Division.  Future significant charges are not expected as
all assets and  liabilities  were recorded at their  estimated fair value at the
date of the Company's acquisition of the Personal Care Division.

As a result of the foregoing  factors,  the operating  income for the year ended
December 31, 1996, was $1.2 million, as compared with a pro forma operating loss
of $9.8 million in the same period in 1995.  Excluding the write-down of assets,
the pro forma operating  income for the year ended December 31, 1995, would have
been $1.2 million.

Interest Expense of $1.4 million for the year ended December 31, 1996,  declined
10.8%  compared  to pro forma  Interest  Expense of $1.6  million  in 1995.  The
decrease was due to the additional cash available for working capital in 1996 as
a result of the Company's initial public offering in May 1996.

Other income for the year ended  December 31, 1996, was $0.7 million as compared
with $0.1 million for the same period in 1995.  This increase is attributable to
the  increase in interest  income from the  investment  of the  additional  cash
available as a result of the  Company's  initial  public  offering in the second
quarter of 1996, and gain on the sale of equipment.

As a result of the foregoing factors, net income for the year ended December 31,
1996,  was $0.6 million,  as compared with a pro forma net loss of $11.2 million
for the same period in 1995.

Year Ended December 31, 1995 (Pro Forma) Compared to Year Ended 
December 31, 1994 (Pro Forma)

Total net sales on a pro forma basis of $117.8  million for 1995  declined  2.9%
compared to $121.3 million in 1994. Although the Salon Style(R) product line and
contract manufacturing  experienced sales growth, these increases were more than
offset by  decreases  in the Perma  Soft(R)  and  Style(R)  product  lines.  The
decrease in Perma  Soft(R) sales in 1995 followed  moderate  sales  increases in
1994 after a heavily funded marketing  campaign.  As part of that 1994 marketing
effort,  the Perma Soft(R) product line was  reformulated  and repackaged  which
together with the  substantial  reduction in  advertising  support in 1995 and a
reduction in perm incidence,  caused the decline in Perma Soft(R) sales in 1995.
Contract manufacturing increased $3.9 million and sales to DowBrands represented
18.2% of pro forma total net sales for 1995 compared to 15.9% in 1994.

Pro forma gross margin for 1995 decreased by $5.1 million as compared with 1994,
or 10.0%. Gross margin as a percentage of pro forma total net sales was 39.4% in
1995,  as compared with 42.5% in 1994.  The decrease in gross margin  percentage
was due to a change in product sales mix to lower-margin  products,  as a result
of a decrease in consumer  retail  purchases of the higher  margin Perma Soft(R)
product line, and increases in lower margin contract manufacturing, as well as a
greater  emphasis on  promotional  activities,  which resulted in higher product
costs.  The decrease in gross margins was partially offset by the higher margins
provided by Salon  Style(R),  and a reduction  of employee  benefit  expenses in
1995; of which  $874,000 was reflected in pro forma  adjustments  related to the
elimination of postretirement  benefits and 401(k) matching  contributions,  and
$160,000 related to a reduction in the Company's vacation  benefits.  Comparable
reductions were not included in the 1994 pro forma gross margins.

Operating expenses on a pro forma basis for 1995 decreased to $45.1 million,  or
38.3% of pro forma total net sales, as compared to $54.6 million or 45.0% of pro
forma total net sales in 1994. The decrease was  principally  due to a reduction
in marketing expenses in 1995 from 1994 levels, which had been increased in 1994
for the Perma Soft(R)  marketing  campaign and the introduction of a new product
line,  Salon  Style(R).  Operating  expenses on a pro forma basis also decreased
because of the  reduction in 1995 employee  benefit  expenses as a result of pro
forma  adjustments  made by the Company in the amount of $570,000 related to the
elimination of postretirement  benefits and 401(k) matching  contributions,  and
$105,000 related to the reduction in the Company's  vacation  benefits.  The pro
forma  adjustments  were made to reflect the Company's  decision to eliminate or
reduce those benefits.  Comparable  adjustments are not included in the 1994 pro
forma operating expenses.

The $120.1  million  write-down  of assets by Dow in 1994 was required to adjust
the carrying value of the Personal Care Division to its net realizable  value in
connection with Dow's decision to sell the Personal Care Division. An additional
write-down of $11.0 million was recorded in 1995. Future significant charges are
not expected as all assets and liabilities were recorded at their estimated fair
values at the date of the Company's acquisition of the Personal Care Division.

As a result of the foregoing factors,  the pro forma operating loss for 1995 was
$9.8 million, compared with the 1994 pro forma operating loss of $123.2 million.
Excluding the asset write-downs, pro forma operating income would have been $1.2
million in 1995 and pro forma  operating  loss  would have been $3.1  million in
1994.

Pro forma interest expense,  which was $1.6 million for 1995, compared with $2.4
million in 1994,  represents interest on the indebtedness incurred in connection
with the  Company's  acquisition  of the  Personal  Care  Division  and expected
average borrowings during the periods.

As a result of the foregoing factors, the pro forma net loss for 1995 was  
$11.2 million,  compared with the 1994 pro forma net loss of $124.9 million.

Historical Results of Operations

Years Ended December 31, 1996, 1995 and 1994

The Company was in a  development  stage and had no revenues  until it completed
the  acquisition  of the  Personal  Care  Division in November  1995.  Operating
expenses of $45.6  million  were  incurred in the year ended  December 31, 1996,
compared with $3.5 million in the year ended December 31, 1995, and $0.6 million
in the year ended  December 31,  1994.  The higher  operating  expenses for 1996
reflect the inclusion of the Personal Care Division's  operating  expenses after
its acquisition in late 1995. Prior to the acquisition,  the Company's operating
expenses  were  comprised  of  marketing,  administrative  and  other  operating
expenses incurred to support the Company's  technology  development and research
activities.  The Company's  net income for the year ended  December 31, 1996 was
$0.6  million as compared  with a loss of $1.4  million and $0.6 million for the
years ended December 31, 1995 and 1994 respectively.


Liquidity and Capital Resources

In  1996,  the  Company  primarily   financed  its  working  and  other  capital
requirements  from  operations,  the initial public offering and borrowing under
its term loan and revolving credit line with Norwest Business Credit.  (See Note
6 to the Financial Statements.)

At  December  31,  1996,  the  Company  had  $12.1  million  in  cash  and  cash
equivalents.  In May 1996, the Company completed its initial public offering for
the sale of 2,600,000  shares of common  stock at $8 per share.  Net proceeds to
the Company from the offering were approximately $18.0 million.

In November  1995,  the  Company  entered  into a loan  agreement  with  Norwest
Business  Credit.  The Norwest Credit Agreement is for three years, and provides
for a working  capital line up to $14.0  million and a term loan of $6.0 million
which is  amortized  over five  years with  annual  principal  payments  of $1.2
million.  The  working  capital  balances  and term loan are  payable in full in
November  1998.  The interest  rates on these loans are variable and are tied to
Norwest  Bank's base rate which at December  31,  1996,  was 8.5%.  The interest
rates  on the  revolver  and  the  term  loan  are  currently  8.75%  and  9.0%,
respectively. The working capital line and term loan with Norwest are secured by
all of the assets of the  Company and impose  certain  operating  and  financial
restrictions  such as minimum  income  requirements,  minimum net worth and debt
service and leverage ratios.

In June 1996, the Company used $8.0 million of the net proceeds from its initial
public offering to pay down a portion of its revolving  credit line with Norwest
Business  Credit,  Inc. As of December 31, 1996,  the Company had  approximately
$9.8 million of debt outstanding  under its revolving credit line agreement with
Norwest.

Upon  completion  of the Company's  initial  public  offering,  its $5.0 million
convertible  note  with  DowBrands  converted  into  763,500  shares of Series B
convertible  preferred  stock,  the holders of which are  entitled to  dividends
($400,000  annually),  which will accrue  whether or not  declared,  and will be
cumulative to the extent not paid.

Accounts  receivable at December 31, 1996,  increased $6.0 million from December
31,  1995,  principally  due to higher sales in December  1996 as compared  with
December 1995.  Inventory increased at December 31, 1996, as compared to 1995 as
the  Company  began  building  its  inventory  for the  launch of its new Willow
Lake(TM) product line.

The Company's launch of Willow Lake(TM) as well as the introduction of other new
products  in 1997 will be  supported  by a major  marketing  campaign  including
advertising  and consumer  promotions.  The funds  required  for this  marketing
campaign are expected to come primarily  from working  capital and the Company's
line of credit  facility.  The Company  also intends to increase  this  facility
during 1997 but no assurance can be made that Norwest will agree to an increase.

Capital  expenditures  for 1996 were  approximately  $3.5  million  and are
anticipated to be $2.9 million for 1997.

 
At December 31, 1996,  the Company had a net  operating  loss carry  forward for
federal  income tax  purposes of  approximately  $2.8 million  which  expires at
various dates between 2008 and 2111.

Management believes that the Company's cash on hand,  anticipated cash flow from
operations  and the amounts  available to the Company  under the Norwest  Credit
Agreement will be sufficient for its working capital,  capital  expenditures and
debt service and preferred stock requirements for at least the next 12 months.



Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                          Index to Financial Statements



<TABLE>

                                                                                                                       

                                                                                                    
<S>                                                                                                                       <C> 
               THE LAMAUR CORPORATION                                                                                     Page
               Independent Auditors' Report................................................................                F-1
               Balance Sheets for the Years Ended December 31, 1996 and 1995...............................                F-2
               Statements of Operations for the Years Ended December 31, 1996, 1995 and 1994...............                F-3
               Statements of Changes in Stockholders' Equity for the Years Ended December 31, 1996, 1995 and 1994          F-4
               Statements of Cash Flows for the Years Ended December 31, 1996, 1995 and 1994...............                F-5
               Notes to Financial Statements for the Years Ended December 31, 1996, 1995 and 1994..........                F-6
               PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
               Independent Auditors' Report................................................................               F-16
               Statements of Operations for the Period from January 1,  1995 to November 30,  1995 and for the Year
                  Ended December 31, 1994..................................................................               F-17
               Statements of Net Invested Capital for the Period from January 1, 1995 to November 30,  1995 and for
                  the Year Ended December 31, 1994.........................................................               F-18
               Statements of Cash Flows for the Period from January 1,  1995 to November 30,  1995 and for the Year
                  Ended December 31, 1994..................................................................               F-19
               Notes to Financial Statements for the Period from January 1,  1995 to November 30,  1995 and for the
                  Year Ended December 31, 1994.............................................................               F-20
</TABLE>



PART III

Item 10. DIRECTORS AND OFFICERS OF THE REGISTRANT

Incorporated  by  reference  from the  Company's  1997  Proxy  Statement  in the
material  captioned  "Election  of  Directors."   Information  with  respect  to
Executive Officers of the registrant is presented at the end of Part I hereof.

Item 11. EXECUTIVE COMPENSATION

Incorporated  by  reference  from the  Company's  1997  Proxy  Statement  in the
material  captioned   `Compensation  of  Executive   Officers"  and  "Additional
Information Relating to Directors and Officers of the Company."

Item 12. SECURITY OWNERSHIP OF CERTAIN BENFICIAL OWNERS AND MANGEMENT

Incorporated  by  reference  from the  Company's  1997  Proxy  Statement  in the
material  captioned   "Security  Ownership  of  Certain  Beneficial  Owners  and
Management."


Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Incorporated  by reference from the Company's  1997 Proxy  Statement in the
material captioned "Certain Transactions."



<PAGE>



PART IV


Item 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) Financial Statements and Schedules - See index in Item 8.
(b) Reports on Form 8-K.  Form 8-K dated October 30, 1996 reporting an Item 5 
event.  No financial statements were filed with the Report.
(c) List of Exhibits.

<TABLE>

<S>        <C>   
   Exhibit
   Number                                              Description

     *2.1  Asset Purchase Agreement, dated as of November 15, 1995, between DowBrands, Inc. and Registrant.
     *2.2  Plan of Merger, dated March 15, 1996.
     *3.1  Restated Certificate of Incorporation of the Registrant.
     *3.2  By-Laws of the Registrant.
      3.3  Certificate of Amendment of Restated Certificate of Incorporation.
     *4.1  Restated Certificate of Incorporation of the Registrant (incorporated
           by reference to Exhibits 3.1 and 3.3 hereof).
     *4.2  Specimen Copy of Stock Certificate for shares of Common Stock.
     *4.3  Form of Warrant issued to the Representatives.
     *4.4  Form of Common Stock Purchase Warrant, dated as of November 1995, issued to certain investors.
     *4.5  Registration Rights Agreement, dated as of November 15, 1995, between Dow and Registrant.
     *4.6  Form of Registration Rights Agreement between Registrant and certain holders of Registrant
           Common Stock.
    *10.1  License Agreement by and between Registrant and Intertec Ltd., dated May 5, 1993.
    *10.2  Credit and Security Agreement, dated as of November 16, 1995, between Registrant and Norwest
           Business Credit, Inc.
     10.3  First  Amendment  to Credit  Agreement,  Second  Amendment  to Credit
           Agreement,   Amendment   Agreement  and  Third  Amendment  to  Credit
           Agreement between Registrant and Norwest Business Credit, Inc.
    *10.4  Manufacturing Agreement between DowBrands L.P. and Registrant, dated November 16, 1995.
    *10.5  1996 Stock Incentive Plan of the Registrant.
    *10.6  1996 Stock Incentive Plan for Non-Employee Directors and Advisory Board Members of the
           Registrant.
    *10.7  Employment  Agreement between  Registrant and Don G. Hoff, made as of
           June 1, 1994, and modified as of November 6, 1995.
     10.8  1996 Non-Qualified Stock Option Plan of the Registrant.
     10.9  Sublease dated October 1, 1996 between Registrant and Intertec, Ltd.
     11.1  Statement regarding computation of per share earnings.
     23.1  Consent of Deloitte & Touche LLP.
     27.1  Financial Data Schedule
    *99.1  U.S. Patent Number 5,395,490, issued March 7, 1995, registered to Don
           G. Hoff and Joseph F. Stiley, III, for a method of treating materials
           by the application of electromagnetic  energy at resonant  absorption
           frequencies.

           *Incorporated by reference from the Form S-1 Registration Statement (File No. 333-2722).
</TABLE>



<PAGE>



1.    SIGNATURES

Pursuant to the  requirements  of Section 13 of the  Securities  Exchange Act of
1934,  the  registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.


Date:  March 27, 1997        THE LAMAUR CORPORATION
                                 (Registrant)

                          By:    /s/ DON G. HOFF
                          Don G. Hoff, Chairman of the Board and Chief Executive
                          Officer



Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been duly signed by the following persons on behalf of the registrant and in
the capacities and on the dates indicated.



Signature                              Title                         Date


    /s/ DON G. HOFF
- - ----------------------------  Chairman of the Board and Chief    March 27, 1997
    Don G. Hoff               Executive Officer
- - ----------------------------  (Principal Executive Officer)


   /s/ JOHN D. HELLMANN
- - ------------------------------  Vice President, Chief Financial  March 27, 1997
    John D. Hellmann            Officer
- - ------------------------------  (Principal Financial and Accounting
                                Officer)


  /s/ DOMINIC J. LaROSA
- - ---------------------------  President and CEO - Lamaur Division  March 27, 1997
  Dominic J. LaRosa          and Director
- - ---------------------------



  /s/ HAROLD M. COPPERMAN
- - ---------------------------  Director                             March 27, 1997
 Harold M. Copperman
- - ---------------------------


 /s/ GERALD A. EPPNER
- - ---------------------------  Director                             March 27, 1997
 Gerald A. Eppner
- - ----------------------------


 /s/ PAUL E. DEAN
- - ----------------------------  Director                            March 27, 1997
 Paul E. Dean
- - ----------------------------


 /s/ PERRY D. HOFF
- - ----------------------------  Director                            March 27, 1997
 Perry D. Hoff
- - ----------------------------


/s/JOSEPH F. STILEY, III
- - ----------------------------  Director                            March 27, 1997
Joseph F. Stiley, III



<PAGE>
F-1

                                                             





                        INDEPENDENT AUDITORS' REPORT



The Lamaur Corporation:

         We  have  audited  the  accompanying   balance  sheets  of  The  Lamaur
Corporation,  formerly  Electronic Hair Styling,  Inc., (the  "Company"),  as of
December  31,  1996,  and  1995,  and  the  related  statements  of  operations,
stockholders'  equity and cash flows for each of the three years ended  December
31, 1996, 1995 and 1994. These financial  statements are the  responsibility  of
the Company's  management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our  opinion,  such  financial  statements  present  fairly,  in all
material respects, the financial position of the Company as of December 31, 1996
and 1995,  and the results of its  operations and its cash flows for each of the
three years ended December 31, 1996, 1995 and 1994, in conformity with generally
accepted accounting principles.



Deloitte & Touche LLP
San Francisco, California
March 26, 1997





<PAGE>
F-2
<TABLE>


<CAPTION>
                                                    THE LAMAUR CORPORATION

                                                        BALANCE SHEETS
                                       (In thousands, except share and per share data)

                                                                                  December 31,
                                                                            1996                1995
- - --------------------------------------------------------------------
<S>                                                                     <C>                 <C>           
ASSETS
- - --------------------------------------------------------------------
Current Assets:
- - --------------------------------------------------------------------
     Cash and cash equivalents.................................          $ 12,081           $    2,338
- - --------------------------------------------------------------------
     Receivables from DowBrands................................             1,450                2,374
- - --------------------------------------------------------------------
     Accounts receivable, net..................................            17,214               10,305
- - --------------------------------------------------------------------
     Inventories (Note 4)......................................            11,699               11,140
- - --------------------------------------------------------------------
     Prepaid expenses and other current assets.................               523                  212
- - --------------------------------------------------------------------
         Total current assets..................................            42,967               26,369
- - --------------------------------------------------------------------

Property, Plant and Equipment, Net (Note 5)....................            18,475               16,283
- - --------------------------------------------------------------------

Other Assets...................................................               124                  315
- - --------------------------------------------------------------------

         Total Assets..........................................          $ 61,566           $   42,967
- - --------------------------------------------------------------------

<CAPTION>
LIABILITIES AND STOCKHOLDERS' EQUITY

<S>                                                                      <C>               <C>  
Current Liabilities:
     Accounts payable..........................................          $  6,724           $    5,525
     Accrued expenses..........................................             4,637                4,849
     Accrued salaries, wages and employee-related expenses                  2,458                2,724

     Current portion of long-term debt (Note 6)................             1,272                1,200
     Payables to related parties (Note 10).....................             1,500                1,725

         Total current liabilities.............................            16,591               16,023

Long-Term Debt (Note 6)........................................            13,723               12,850
Related Party Obligations (Note 10)............................             1,000                7,500
Commitments and Contingencies (Note 11)........................

Stockholders' Equity (Note 7):
     Preferred stock, $.01 par value, 4,000,000 shares authorized:
- - -------------------------------------------------------------------
      Series A Preferred stock, $.01 par value, 1,000,000
      shares issued and outstanding at December 31, 1996                    
      and 1995.($10.0 million liquidation preference)...........            8,500                8,500

     Series B Preferred stock, $.01 par value, 763,500
     shares issued and outstanding at December 31,1996.
     ($5.0 million liquidation preference).....................             5,000                    -
      
     Common stock, $.01 par value,  12,000,000 shares authorized,
     5,603,395 and 2,944,920 shares, issued and outstanding at
     December 31, 1996 and 1995, respectivley..................                56                   29
      
     Additional paid-in capital................................            19,796                1,718
     Stock subscriptions receivable............................               (50)                 (50)
     Accumulated deficit.......................................            (3,050)              (3,603)

         Total stockholders' equity............................            30,252                6,594

Total Liabilities and Stockholders' Equity.....................          $ 61,566           $   42,967
- - --------------------------------------------------------------------

</TABLE>

                                              See notes to financial statements
<PAGE>
F-3
<TABLE>



<CAPTION>
                                                    THE LAMAUR CORPORATION
                                                   STATEMENTS OF OPERATIONS
                                           (In thousands, except per share amounts)



                                                                                  Years Ended
                                                                                 December 31,
                                                                        1996              1995               1994
- - --------------------------------------------------------------

- - --------------------------------------------------------------
<S>                                                            <C>                   <C>                  <C>                      
Net Sales..................................................    $       94,912        $    6,426           $    -

- - --------------------------------------------------------------

Net Sales to DowBrands (Note 10)............................           22,171             1,644                -
- - --------------------------------------------------------------

Total Net Sales (Note 1)....................................          117,083             8,070                -
- - --------------------------------------------------------------

Cost of Goods Sold..........................................           70,215             5,656                -
- - --------------------------------------------------------------

Gross Margin................................................           46,868             2,414                -
- - --------------------------------------------------------------

Selling, General and Administrative Expenses................           45,641             3,496              557
- - --------------------------------------------------------------

Operating Income (Loss).....................................            1,227            (1,082)            (557)
- - --------------------------------------------------------------

Interest Expense............................................           (1,386)             (300)             (59)
- - --------------------------------------------------------------
Interest  and Other Income..................................              712                 -               -
- - --------------------------------------------------------------

Net  Income (Loss)..........................................              553            (1,382)            (616)
- - --------------------------------------------------------------

Dividends on Series B Preferred Stock.......................             (233)                -               -

- - --------------------------------------------------------------

Net Income (Loss) Available to Common Shareholders........    $           320        $   (1,382)    $       (616)
- - --------------------------------------------------------------

Net Income (Loss) per Common Share........................    $           .06 $            (.34)    $       (.15)

- - --------------------------------------------------------------

Weighted Average Common and Common Equivalent Shares                                      
   Outstanding................................................          5,609              4,086            4,086
                                                                        

==============================================================

</TABLE>
                                              See notes to financial statements

<PAGE>
F-4
<TABLE>


<CAPTION>
                                                    THE LAMAUR CORPORATION
                                        STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

                                     For the Years Ended December 31, 1996, 1995 and 1994
                                                        (In thousands)

                                                                                                    Stock
<CAPTION>
                        Series A             Series B                              ------------  Subscriptions Accumulated
                     Preferred Stock    -------------------      Common Stock       Additional    Receivable     Deficit      Total
                                          Preferred Stock                            Paid-in
                                                                                     Capital
                    Shares    Amount     Shares     Amount     Shares     Amount
- - ------------------

- - ------------------
<S>                     <C>       <C>        <C>       <C>     <C>       <C>       <C>                 <C>    <C>          <C> 
  Balance,
  December 31, 1993     -         -          -         -       2,498     $   25    $    523            -      $ (1,605)    $ (1,057)
  
- - ------------------
Grants of non-cash
stock option credits    -         -          -         -           -          -         211            -             -          211

- - ------------------
Net loss                -         -          -         -           -          -           -            -          (616)        (616)
- - ------------------

  Balance,
  December 31, 1994     -           -        -         -       2,498         25         734            -        (2,221)     $(1,462)
  ------------------

Issuance of Series A
preferred stock        1,000    $  8,500     -         -           -          -           -            -             -        8,500
- - ------------------

Issuance of common stock
for cash                 -          -        -         -         135          1         214            -             -          215
- - ------------------

Issuance of common stock
for services             -          -        -         -         156          1         236            -             -          237
- - ------------------

Issuance of common stock
for stock subscriptions   -       -        -         -          73          1          99     $   (100)            -           -
- - ------------------

Grants of non-cash
stock option credits      -       -        -         -           -          -         311            -             -            311
- - ------------------

Conversion of notes
payable to common 
stock                     -       -        -         -          83          1         124            -             -            125
- - ------------------

Reduction of stock
subscriptions
receivable                -       -        -         -           -          -           -           50             -             50
- - ------------------

Net loss                  -       -        -         -           -          -           -            -        (1,382)        (1,382)
- - ------------------

  Balance,                
  December 31, 1995   1,000    8,500       -         -        2,945          29       1,718          (50)     (3,603)         6,594 
 ----------------

Issuance of Series B
preferred stock         -           -      764    $  5,000         -          -           -            -             -        5,000
- - ------------------

Issuance of common 
stock                   -           -        -         -       2,643         26      18,086            -             -       18,112
- - ------------------

Grants of non-cash
stock option credits    -           -        -         -           -          -         132            -             -          132
- - ------------------

Stock grants to
employees               -           -        -         -          15          1          93            -             -           94
- - ------------------

Dividends on
preferred stock         -           -        -         -           -          -        (233)           -             -         (233)
- - ------------------

Net income              -           -        -         -           -          -           -            -           553          553
- - ------------------

  Balance, December 31,
  1996                 1,000   $8,500      764     $5,000      5,603       $ 56      $19,796     $   (50)      $(3,050)     $30,252

                     =======  =======    =====   ========     ======       ====      =======     ========      ========     =======
</TABLE>



                                              See notes to financial statements

<PAGE>
F-5
<TABLE>


<CAPTION>
                                                    THE LAMAUR CORPORATION
                                                   STATEMENTS OF CASH FLOWS
                                                        (In thousands)

<CAPTION>
                                                                            Years Ended December 31,
                                                               ---------------------------------------------------
                                                                    1996              1995              1994
<S>                                                              <C>              <C>              <C>        
    Cash Flows From Operating Activities:
    Net income (loss).....................................       $      553       $   (1,382)       $     (616)
     Adjustments to reconcile net income (loss) to net cash
     provided by (used in) operating activities:
       Noncash credits for services.......................              132              213               211
       Issuance of common stock for services..............               94               52                 -
       Utilization of DowBrands credits...................           (1,500)               -                 -
       Gain on disposal of assets.........................             (214)               -                 -
       Depreciation and amortization......................            1,365              144                 2
       Effect of changes in:
          Receivables.....................................           (5,985)           3,779                 -
          Inventories.....................................             (559)             528                 -
          Other assets....................................             (177)             (94)                -
          Payables........................................              999           (2,643)               38
          Accrued expenses................................             (478)           1,273                55

             Net cash provided by (used in) operating activities     (5,770)           1,870              (310)
             
Cash Flows From Investing Activities:
    Additions to property, plant and equipment............           (3,110)            (128)               (2)
    Proceeds from sale of assets..........................              225                -                 -
    Acquisition of PCD....................................                -          (13,689)                -

       Net cash used in financing activitiees.............           (2,885)         (13,817)               (2)
       
Cash Flows From Financing Activities:
    Revolving credit agreement, net.......................            1,764            8,050                 -
    Borrowings of long-term debt..........................                -            6,465               185
    Repayments of long-term debt..........................           (1,445)            (300)                -
    Proceeds from sales of common stock, net..............           18,112               68                 -
    Payment of preferred dividends........................              (33)               -                 -

       Net cash provided by financing activities..........           18,398           14,283               185
Net Increase (Decrease) in Cash and Cash Equivalents......            9,743            2,336              (127)
Cash and Cash Equivalents at Beginning of Period..........            2,338                2               129
Cash and Cash Equivalents at End of Period................       $   12,081       $    2,338        $        2
Supplemental Disclosures of Cash Flow Information:
    Cash paid during period for interest..................       $    1,186       $        -        $        5
    Noncash investing and financing activities:
       Capital lease obligations entered into ............              401                -                 -
       Dividends payable preferred stock..................              200                -                 -
       Common stock issued for subscriptions receivable...                -              100                 -
       Conversion of notes payable to common stock........                -              125                 -
       Conversion of convertible subordinated note into 
       preferred stock                                                5,000                -                 -
       Acquisition of PCD (see Note 1):
       Issuance of preferred stock........................                -            8,500                 -
       Issuance  of convertible subordinated note.........                -            5,000                 -
       Issuance  of DowBrands credits.....................                -            3,000                 -
       Common stock issued for acquisition-related services               -              185                 -
       Reduction of subscription receivable through services              -               50                 -
         performed..
==============================================================
</TABLE>


                                              See notes to financial statements


<PAGE>
F-6


                       THE LAMAUR CORPORATION
- - --------------------------------------------------------------------------------

                     NOTES TO FINANCIAL STATEMENTS
- - --------------------------------------------------------------------------------


1.    ORGANIZATION AND OPERATIONS

      Effective March 26, 1997,  Electronic Hair Styling,  Inc. changed its name
to The Lamaur Corporation (the "Company").  The Company, a Delaware corporation,
is the successor to Electronic Hair Styling, Inc., which was incorporated in the
State of Washington on April 1, 1993 (the  "Predecessor").  Effective  March 18,
1996, Predecessor merged with and into its wholly-owned subsidiary, the Company.
In connection with the merger, the Company issued .660 shares of common stock in
exchange for each issued and outstanding share of Predecessor  common stock. The
accompanying Company financial statements,  which are substantially identical to
Predecessor's  financial  statements  for  periods  prior  to the  merger,  give
retroactive effect to the merger.

      The Company develops,  formulates,  manufactures and markets personal hair
care products, consisting of shampoos, conditioners, hair sprays, permanent wave
products and other styling aids,  for both consumer and  professional  hair care
markets.  The  Company  is also  engaged  in the early  stages of  research  and
development  with  respect to a new hair  styling  concept  which is intended to
combine  electronics  and  chemicals to create new  products  designed to color,
style and  condition  hair  quickly,  without the damaging  side  effects  often
experienced with most chemical-based hair styling products. The Company licensed
the technology from Intertec Ltd., which is the sole limited partner of Intertec
Holdings, L.P., the principal stockholder of the Company (see Note 10). Prior to
the acquisition discussed below , the Company was a development stage company.

      Effective  November  15, 1995,  the Company  acquired  certain  assets and
liabilities  of PCD,  the Personal  Care  Division of  DowBrands  L.P.  ("PCD").
DowBrands  L.P. is a limited  partnership  whose  managing  partner is DowBrands
Inc.,  a wholly  owned  subsidiary  of The Dow  Chemical  Company  (collectively
"DowBrands").  PCD,  which was renamed Lamaur after the  acquisition,  develops,
manufactures,  and markets hair care products. The acquisition was accounted for
as a purchase  and did not result in any  goodwill.  The total  purchase  price,
including  related  acquisition  costs,  was $30.2  million  consisting of $13.7
million in cash (funded with revolving and term credit facilities,  see Note 6),
$8.5  million  (one  million  shares)  of the  Company's  Series  A  convertible
preferred stock (see Note 7),a $5.0 million  convertible  subordinated note (the
"DowBrands's  Convertible  Note,"  Note 10) and $3.0  million  of  credits to be
issued to DowBrands for future purchases.  After giving effect to the conversion
of Series A and Series B Preferred Stock (Note 7), DowBrands owns  approximately
17% of the  Company.  The  acquisition  was  accounted  for as if it occurred on
November 30, 1995, and the Company's financial statements include the results of
PCD effective December 1, 1995.

      The purchase price was allocated to acquired assets and liabilities  based
on their estimated fair values as follows:

                                                                 (In thousands)
     Accounts receivable..................................       $      16,458
     Inventories..........................................              11,668
     Property, plant and equipment........................              16,805
     Other assets.........................................                  35
     Accounts payable and accrued expenses................             (14,268)
     Estimated fair value of assets and liabilities.......              30,698
     Total purchase price.................................             (30,187)
     Excess of estimated fair value of assets and liabilities
     over the purchase price..............................       $         511
     -----------------------------------------------------------

================================================================================

      The excess of the estimated fair value of assets and liabilities  over the
purchase price was recorded as a reduction of property, plant and equipment.



<PAGE>
F-7

      The following  unaudited pro forma summary  results of operations for each
of the years ended December 31, 1995 and 1994,  gives effect to the  acquisition
of PCD as if it had occurred at the beginning of each period presented.  The pro
forma  results  have been  prepared  for  comparative  purposes  only and do not
purport to reflect the results of operations which would have actually  occurred
had the combination  been effective on the dates indicated or which may occur in
the future.

                                                       December 31,
                                               1995                   1994

                                       (In thousands, except per share amounts)
- - ------------------
Total net sales                           $   117,766            $   121,277
Net loss                                  $   (11,212)           $  (124,856)
Net loss per share                        $     (2.74)           $    (30.56)


2.    SIGNIFICANT ACCOUNTING POLICIES

      Use of Estimates - The  preparation of financial  statements in conformity
with  generally  accepted  accounting  principles  requires  management  to make
estimates  and  assumptions  that  affect  the  reported  amounts  of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reported period. Actual results could differ from those estimates.

      Cash and Cash  Equivalent  -  Certain  balances  are held in a  collateral
account with the  Company's  lender (Note 6). After  residing in the account for
one day, such balances are applied  against the Company's  revolving  debt.  The
Company  considers all investments with an original  maturity of three months or
less on their acquisition date to be cash equivalents. These investments consist
of A1+/P1 rated commercial paper which at December 31, 1996 were $11,496,000.

      Accounts Receivable, net includes an allowance for doubtful accounts.

      Receivables  from  DowBrands   represent  amounts  due  under  a  contract
manufacturing  agreement  with  DowBrands (see Note 10) and at December 31, 1995
included a $665,000 refund  resulting from an adjustment to the initial purchase
price paid to DowBrands, which was received in the first quarter of 1996.

      Inventories are stated at the lower of weighted average cost or market.

      Property,   Plant,  and  Equipment  is  recorded  at  cost  and  is  being
depreciated  using the  straight-line  method over the estimated useful lives of
the  related  assets  which  range  from  20  to  50  years  for  buildings  and
improvements and 3 to 10 years for machinery and equipment. In 1996, the Company
adopted the provisions of Statement of Financial  Accounting  Standards ("SFAS")
No. 121,  "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed of." SFAS No. 121  establishes  recognition  of impairment
losses  when a company  no longer  expects to recover  the  carrying  value of a
long-lived asset. The effect of adopting SFAS No. 121 was not material.

      Income Tax amounts in the financial statements related to income taxes are
calculated using the principles of SFAS No. 109,  "Accounting for Income Taxes."
Under SFAS 109,  prepaid and  deferred  taxes  reflect  the impact of  temporary
differences  between  the  amounts  of assets  and  liabilities  recognized  for
financial reporting purposes and the amounts recognized for tax purposes as well
as tax credit  carryforwards  and loss  carryforwards.  These deferred taxes are
measured by applying currently enacted tax rates. A valuation  allowance reduces
deferred tax assets as future profits are not yet predictable and utilization of
deferred tax assets are not determinable.

      Stock Based  Compensation - The Company accounts for stock based awards to
employees  using the  intrinsic  value  method  in  accordance  with  Accounting
Principles  Board  Opinion  ("APB")  No.  25,  "Accounting  for Stock  Issued to
Employees" and related Interpretations in accounting for its plans.

      Net Income  (Loss) Per Share was computed by dividing net income (loss) by
the  weighted  average  number  of  shares of  common  stock  and  common  stock
equivalents, which consist of Series A preferred stock, warrants and options. In
accordance  with the rules of the  Securities  and Exchange  Commission,  common
stock  equivalents  issued  within  one  year of the  Company's  initial  public
offering, have been considered as outstanding since the inception of the Company
and have been included in the calculation of weighted  average common and common
equivalent shares outstanding for all periods presented using the treasury stock
method,  even  though  they are  antidilutive  in loss  periods.  Fully  diluted
earnings per share has not been  presented  since the  computation  would not be
dilutive.
<PAGE>
F-8
      Concentration  of Credit  Risk - The  Company  sells the  majority  of its
products to large U.S.  retailers.  Excluding  sales to DowBrands,  sales to the
Company's largest customer was $19.1 million and $1.6 million, in 1996 and 1995,
respectively.  No other customer  accounted for more than 10% of total net sales
in 1996. The Company  performs  ongoing credit  evaluations of its customers and
generally  does not require  collateral.  The  Company  maintains  reserves  for
potential credit losses, which have been insignificant.

      Fair  Value of  Financial  Instruments  -  Generally  accepted  accounting
principles  require  the  disclosure  of the  fair  value of  certain  financial
instruments,  whether or not  recognized in the balance  sheet,  for which it is
practicable  to estimate  fair  value.  The  Company  estimated  the fair values
presented below using appropriate valuation methodologies and market information
available as of year end. Considerable judgment is required to develop estimates
of fair value, and the estimates presented aren't necessarily  indicative of the
amounts that the Company could realize in a current market exchange.  The use of
different market assumptions or estimation  methodologies  could have a material
effect on the  estimated  fair  values.  Additionally,  these fair  values  were
estimated  at  year-end,   and  current  estimates  of  fair  value  may  differ
significantly from the amounts presented.

      The following methods and assumptions were used to estimate the fair value
of each class of financial instruments:

         Accounts Receivable,  Accounts Payable and Short-Term  Borrowings - The
      carrying amount of these items approximates fair value.

         Debt - To  estimate  the  fair  value of debt the  Company  uses  those
      interest  rates that are  currently  available  to it for issuance of debt
      with  similar  terms and  remaining  maturities.  At December 31, 1996 and
      1995, the carrying value of debt approximated fair value.

      Reclassification  -  Certain  reclassifications  have  been  made  in  the
accompanying   financial   statements   in  order  to  conform   with  the  1996
presentation.



3.    ACCOUNTS RECEIVABLE

      Accounts Receivable include the following:

                                                         December 31,
                                                --------------------------------
                                                 1996                   1995
                                                --------------------------------
                                                       (In thousands)
- - ----------------------------------------
Accounts receivable trade..............   $     17,380         $       10,030
Non-trade accounts receivable.........             391                    767
Allowance for doubtful accounts and returns       (557)                  (492)
Total...................................  $     17,214         $       10,305
- - ------------------------------------------

================================================================================

      Write-offs  to accounts  receivable  were $55,000 and $3,000 for the years
ended  December 31, 1996,  and 1995,  respectively.  There were no write-offs to
accounts receivable for the year ended December 31, 1994.



<PAGE>
F-9

4.    INVENTORIES

      Inventories include the following:
                                                      December 31,
                                  ---------------------------------------------
                                              1996                   1995
                                                     (In thousands)
 ---------------------------------
 Finished goods...................   $      7,324           $        6,393
 Work in process..................            118                      480
 Raw materials....................          4,257                    4,267
 Total............................   $     11,699           $       11,140
 ----------------------------------

================================================================================

5.    PROPERTY, PLANT AND EQUIPMENT

      Property, plant and equipment consist of the following:

                                                         December 31,
                                   ---------------------------------------------
                                               1996                   1995
                                                        (In thousands)
 ---------------------------------
 Land and land improvements........  $        1,662         $        1,662
 Buildings and improvements........           5,253                  4,981
 Machinery and equipment...........          12,120                  9,599
 Construction in progress..........             883                    185
 Total.............................          19,918                 16,427
 Less accumulated depreciation.....          (1,443)                  (144)
 Total.............................  $       18,475         $       16,283
 ----------------------------------

================================================================================

6.    LONG-TERM DEBT

      Long-term debt includes the following:

                                                          December 31,
                                   ---------------------------------------------
                                               1996                   1995
                                                         (In thousands)
 ----------------------------------
 Revolving loan....................  $        9,814         $        8,050
 Term loan.........................           4,800                  6,000
 Obligations under capital leases...            381                      -
 Total...............................        14,995                 14,050
 Less current portion................        (1,272)                (1,200)
 Long-term portion...................$       13,723         $       12,850
 ----------------------------------

================================================================================


<PAGE>
F-10

      In November  1995,  the Company  obtained  from  Norwest  Business  Credit
(Norwest) a $20.0  million  credit  facility.  The facility  consists of a $14.0
million  revolving line of credit and a $6.0 million term loan.  Under the terms
of the  revolving  facility,  the  Company  can borrow up to $14.0  million or a
lesser  amount as  determined  by the  borrowing  base (as  defined  in the loan
agreement,  comprising  a percentage  of eligible  receivables  and  inventory).
Interest is payable  monthly on the revolving  line of credit at 8.75% and 9.75%
at December 31, 1996 and 1995, respectively. These rates are .5% and 1.25% above
Norwest Bank's base rate.

      The term loan provided for a single advance of $6.0 million and is payable
in monthly installments beginning January 1, 1996, of $100,000,  plus interest..
Interest is payable  monthly on the term loan at 9.0% and 10.0% at December  31,
1996 and 1995,  respectively.  These  rates are .75 % and  1.50%  above  Norwest
Bank's base rate .

      Both credit  facilities mature on November 15, 1998. The credit facilities
are secured by  virtually  all assets of the Company.  Additionally,  the credit
facilities prohibit the payment of dividends,  restrict the Company's ability to
incur  additional  indebtedness  and require the Company to comply with  certain
financial  covenants  regarding  profitability,  minimum  net  worth,  leverage,
capital expenditures and cash flow.

      The  obligations  under capital leases are at fixed interest rates ranging
from 4.8% to 10.0% and are  collateralized  by equipment  and a letter of credit
for $319,000. Machinery and equipment under capital leases were $395,000 (net of
$6,000 of accumulated depreciation) as of December 31, 1996. Minimum payments on
operating leases obligations are for buildings, autos and office equipment.

Future minimum principal payments on long term debt, capital lease and operating
lease obligations are as follows:
<TABLE>

<CAPTION>
                                                           Principal Payments on    Minimum Payments on
                                                            Long-Term Debt and        Operating Lease
                                                               Capital Lease            Obligations
            Year Ending                                         Obligations
            --------------------------------------------- ------------------------ -----------------------
                                                                          (In thousands)


<S>         <C>                                           <C>                      <C>          
            1997                                          $       1,272            $         270
            1998                                                 13,491                      254
            1999                                                     81                      188
            2000                                                     86                       20
            2001                                                     65                        4
            2002 and thereafter                                       -                        -
            Total minimum principal payments              $      14,995            $         736
            ---------------------------------------------

==============================================================================================================================
</TABLE>

      The fair value of the Company's  long-term debt  approximates the carrying
amount based on the current rates offered to the Company on similar debt.

7.    STOCKHOLDERS' EQUITY

      Effective May 22, 1996, the Company  completed its initial public offering
of 2,600,000 shares of its common stock. Net proceeds to the Company  aggregated
approximately  $18.1 million.  As of the closing date of the offering,  the $5.0
million  convertible note with DowBrands converted into 763,500 shares of Series
B preferred stock (see below).

      Preferred Stock - The Company has authorized  4,000,000 shares of $.01 par
value  preferred  stock,  the  terms of  which  are  established  at the time of
issuance by the Board of Directors. In connection with the acquisition described
in Note 1, the  Company  issued  one  million  shares  of  Series A  convertible
preferred stock ("Series A Preferred"). The Series A Preferred has a liquidation
preference  of  $10.00  per  share or $10.0  million  in the  aggregate  and has
dividend and voting rights equal to common stock on an as-converted  basis. Each
share of Series A Preferred is  convertible  into .660 shares of common stock at
the option of the holder;  however, if the trading price of the common equals or
exceeds  $21.21 per share for a 30-day  trading  period,  the  Company may force
conversion.
<PAGE>
F-11
      Also in connection with the acquisition,  the Company's Board of Directors
authorized  763,500  shares of Series B convertible  preferred  stock ("Series B
Preferred")  which was issued in May 1996 upon  conversion  of the $5.0  million
DowBrands  Convertible  Note (Note 1 and Note 10).  Series B Preferred  bears an
8.0%  per  annum  cumulative  dividend,  payable  quarterly,  has a  liquidation
preference of $6.55 per share or $5.0 million in the aggregate, has dividend and
voting rights equal to common stock on an  as-converted  basis and is redeemable
at face value at the option of the  Company in $1.0  million  increments  at any
time. Each share of Series B Preferred is convertible into .660 shares of common
stock at the option of the holder;  however,  if the trading price of the common
equals or exceeds $21.21 per share for a 30 day trading period,  the Company may
force conversion.

      Equity  Incentive  Plans - The Company  maintains  three equity  incentive
plans for employees,  consultants,  directors and advisory board members.  These
plans are the 1996 Stock Incentive Plan, the 1996 Nonqualified Stock Option Plan
and the Stock Option Plan for Non-Employee Directors and Advisory Board Members.
In  connection  with  Predecessor's  merger  with the  Company  (Note 1), all of
Predecessor's  outstanding  stock  options were assumed by the Company under the
1996 Stock  Incentive Plan or The Stock Option Plan for  Non-Employee  Directors
and Advisory  Board  Members.  Stock  options under these plans are issued at an
option  price  not  less  than  market  value  on date of  grant.  Total  shares
authorized  under  these  three  plans  are  1,250,000,   250,000  and  150,000,
respectively.  Total shares  available  for grant under these plans were 18,650,
215,000 and 60,900,  respectively,  at December  31,  1996.  Options  granted to
directors and advisory  board members  generally  vest one year from the date of
grant, and options currently granted to employees and consultants generally vest
annually over three years.  The 1996 Stock  Incentive Plan also provides for the
issuance of stock  appreciation  rights and restricted stock, none of which have
been granted as of December 31, 1996.

      A summary of changes in common stock options  during 1994,  1995, and 1996
is as follows:
<TABLE>

<CAPTION>
                                                                               Weighted Average
                                                        Number of Shares       Share Price

<S>                                                         <C>               <C>        
        Outstanding at December 31, 1993..........             79,200         $      1.52
        Granted...................................             42,900                1.52

        Outstanding at December 31,1994...........            122,100                1.52
        Granted (average fair value of $1.04).....            623,700                3.08
        Canceled..................................             (9,900)               1.52

        Outstanding at December 31,1995                       735,900                2.84
        Granted (average fair value of $2.33).....          1,036,050                4.61     
        Canceled..................................           (416,500)               5.77
        Exercised.................................            (42,900)               1.64
                                                                                     
        Outstanding at December 31, 1996                    1,312,550         $      3.35
</TABLE>

     During 1996,  340,350 options were canceled at exercise prices ranging from
$6.06 to $8.00 per share and reissued at $4.25 per share.  The  reissued  shares
are included in the above table.

Options  exercisable  at  December  31,  1996 and 1995,  were  526,300  and
476,850, respectively.
 <PAGE>
F-12
The following  table  summarizes  information  about the three equity  incentive
plans at December 31, 1996:

                Options Outstanding                                 Options 
                                                                    Excercisable
- - --------------------------------------------------------      ------------------
                         Weighted-Average   Weighted
                         Remaining          Average                  Weighted
Range of                 Contractual Life   Exercise                 Average
Exercise                 (in years)         Price                    Excercise
Prices          Number                                      Number   Price
- - --------------------------------------------------------------------------------
$ 1.52          323,532   8.33              $1.52          316,932 $      1.52
  3.03          234,168   8.55               3.03          159,918        3.03
  4.00 - 4.38   754,850   9.08               4.23           49,450        4.25
               ---------                                    -----------
              1,312,550                                     526,300
               ==========                                   ===========



      The Company  applies APB No. 25 "Accounting for Stock Issued to Employees"
and  related  interpretations  in  accounting  for its  plans.  Accordingly,  no
compensation  cost has been recognized for its stock-based  compensation  plans.
Had  compensation  cost been determined  based on the fair value of the 1996 and
1995  stock  option  grants  consistent  with the  requirements  of SFAS No. 123
"Accounting for Stock-Based Compensation," the Company's net income and earnings
per share would have been reduced to the pro forma amounts indicated below:

                                                     1996             1995
                                               ---------------- ---------------
                                                  (In thousands, except per
                                                         share amounts)
Net income (loss)              As reported       $         553    $      (1,382)
                               Pro forma         $        (142)   $      (1,479)

Net income (loss) per share    As reported       $         .06    $        (.34)
                               Pro forma         $        (.03)   $        (.36)
============================================

================================================================================
      In determining  the above pro forma amounts under SFAS 123, the fair value
of each option grant is  estimated on the date of grant using the  Black-Scholes
option-pricing  model with the following  weighted-average  assumptions used for
grants  in 1996  and  1995,  respectively:  expected  volatility  of 65% and 0%,
risk-free  interest rates of 6.4% and 6.4 %, expected lives of 6.5 years and 6.5
years and no expected  dividends.  The  effects of applying  SFAS123 in this pro
forma  disclosure are not indicative of future amounts.  SFAS 123 does not apply
to awards prior to 1995, and additional awards are anticipated.

      Employee Stock Plan - In November  1995, the Company  adopted the Employee
Stock Plan for the  purpose of issuing up to an  aggregate  of 16,500  shares to
former DowBrands employees at no cost to the employee.  As of December 31, 1996,
15,575 shares were issued pursuant to this plan.

      Noncash Credits-  Certain of the Company's  employees and consultants have
received  a  portion  of  their  salary  or fees,  respectively,  in the form of
non-cash  credits  which may be applied to 80% of the exercise  price of options
granted to them.  Such  credits,  $132,000 and $651,000 at December 31, 1996 and
1995,  respectively,  have been recorded as expense or cost of  acquisition  and
additional paid-in capital as the related salary or consulting fees were earned.
The Company ceased issuing any additional noncash credits at December 31, 1996.

      Stock Subscription  Receivable - In 1995, the Company issued 66,000 shares
of common stock for two 6% notes receivable of $50,000 each, due August 1996 and
July  2001,  respectively,  or 30 days  after  the  sale of such  common  stock,
whichever is earlier.

      Warrants - In November 1995, the Company borrowed  $225,000 from employees
and  stockholders.  The borrowings were repaid in February 1996 with interest at
12% (Note 10). In addition,  the lenders  received  warrants to purchase  74,250
shares of common stock at $3.03 per share.  The warrants  became  exercisable in
May 1996 and expire in November 1998.

8.    EMPLOYEE BENEFIT PLANS

      The Company  established  an  Employee  Savings  Plan  (401K)  during 1996
covering  substantially  all  employees.  Contributions  to this plan are at the
discretion  of the  Board of  Directors,  subject  to  certain  limitations.  No
contributions  were  made by the  Company  to the plan  during  the year  ending
December 31, 1996.
<PAGE>
F-13
      The  Company  does  not  provide  other  post-retirement  benefits  to its
employees.


9.    INCOME TAXES

      The provision  (benefit) for income taxes has been offset by the change in
the valuation  allowance for the years ended  December 31, 1996,  1995 and 1994,
because the Company's net operating  losses could not be carried back and future
profits are not yet  predictable  and utilization of deferred tax assets are not
determinable.

      The actual income tax provision  (benefit)  attributable  to earnings from
continuing  operations  for the years ended  December 31, 1996,  1995,  and 1994
differed from the amounts computed by applying the U.S. federal tax rate of 34 %
to pretax earnings from continuing operations as a result of the following;
<TABLE>

<CAPTION>
                                                               1996               1995               1994
                                                                             (In thousands)
        -----------------------------------------------
<S>                                                     <C>                 <C>                <C>             
        Computed "expected" tax provision (benefit)..   $         188       $          (470)   $          (209)
        State income taxes, net of federal income tax
        provision (benefit)...........................             37                   (37)               (16)
        Other items...................................             26                    56                (16)
        Change in valuation allowance.................           (251)                  451                241
        Provision for income tax......................  $           -       $           -      $           -
        
        -----------------------------------------------
</TABLE>

      The significant  components of deferred income taxes as of December 31 are
as follows (prior year amounts have been adjusted to reflect  changes in current
and deferred tax assets and liabilities):
================================================================================

                                                      1996              1995
Tax effects of:                                            (In thousands)
- - ----------------------------
Current deferred tax assets and liabilities:
 Accounts Receivable, principally due to           
 reserves.                                         $   212            $   187
 Inventories, partially due to additional costs
 inventoried for tax purposes                          336                470
 Employee benefits                                     316                 29
 Other (includes contingencies, other assets and
 other accruals)                                       (86)                45
                                                   -----------        ----------
                                                       778                731
Long-term deferred tax assets and liabilities:
  License fee                                          380                380
  Noncash credits                                      297                254
  Federal and state operating loss                   1,089                758
  Property, plant and equipment                       (768)               (96)
                                                   -----------        ----------
                                                       998              1,296
                                                   -----------        ----------
Gross deferred tax assets                            1,776              2,027
 Valuation allowance                                (1,776)            (2,027)
 Net deferred taxes                                $     -           $      -

- - -------------------------------------------

     Due to the  Company's net  operating  losses,  the Company has not paid any
income taxes. The Company has accumulated  approximately $2.8 million of federal
and state operating loss  carryforwards  (NOLs) at December 31, 1996. These NOLs
expire as follows:
================================================================================


                                                           (In thousands)
2008....................................................   $         340
2009....................................................   $         598
2010....................................................   $       1,006
2011....................................................   $         877

<PAGE>
F-14
10.   RELATED PARTY TRANSACTIONS

      Related party obligations includes the following:

                                                           December 31,
                                                     1996                 1995
                                                         (In thousands)
     

Promissory note for license rights....       $     1,000           $     1,000
DowBrands Convertible Note 8%.........                 -                 5,000
DowBrands purchase credits............             1,500                 3,000
Short-term borrowings.................                 -                   225
                                             ------------          ------------
Total.................................             2,500                 9,225
Less current portion..................            (1,500)               (1,725)
                                             ------------          ------------ 

Long-term portion.....................       $     1,000           $     7,500
- - --------------------------------------

================================================================================

      Promissory  Note - In May  1993,  the  Company  licensed  its  proprietary
technology from Intertec Ltd., a limited partnership controlled by the Company's
Chairman of the Board, pursuant to an exclusive 30-year, nonassignable,  license
agreement  (the  "License  Agreement").  According  to the terms of the  License
Agreement,  the Company is  required to pay a $1.0  million  license  fee,  plus
royalties,  to  Intertec  Holdings,  L.P.  as agent  for  Intertec  Ltd.  Due to
uncertainty regarding recoverability from future operations, the license fee was
expensed in 1993.  A note for the license  fee  ("Intertec  Note") is payable in
four equal annual installments of $250,000 commencing in May 1997. Interest , at
5.5% , is payable in arrears on the date each  installment  of principal is due.
The  Company  will  pay a  royalty  to  Intertec  Ltd.  equal to (i) 1.0% of the
Company's  proceeds  from any  direct  sales made by the  Company  of  products,
instruments or components using, or derived from, the technology,  and (ii) 1.0%
of the "revenue base" of the Company's  sublicensees.  The "revenue base" is the
proceeds  received by the  sub-licensees  for their sales of products  using the
technology.  This  royalty  declines  in steps as the  revenue  base  increases,
ultimately  declining to 0.4% when cumulative  sales from all products using the
Company's  technology  reach $10.0  billion.  No royalty  fees have been paid to
date.

      Stock  Purchase  Agreement  - In March  1996,  the  Company  and  Intertec
Holdings,  L.P.  entered  into a stock  purchase  agreement  pursuant  to  which
Intertec  Holdings,  L.P.  agreed to purchase from the Company,  and the Company
agreed to sell to Intertec  Holdings,  L.P.  shares of common stock at $8.00 per
share. The aggregate  number of shares of common stock which Intertec  Holdings,
L.P.  is required to purchase  is 146,125  shares.  Intertec  Holdings,  L.P. is
obligated,  subject to there being no event of default under the Company's  loan
agreements and certain other  conditions,  to purchase and pay for the shares in
four equal  installments  commencing in May 1997.  The deferred  purchase  price
under the stock purchase  agreement  accrues interest from and after May 1996 at
5.5% per annum, payable with each installment. Intertec Holdings, L.P. may elect
to accelerate  one or more purchases  under the stock  purchase  agreement on 30
days' prior notice to the Company.  The Company may, at any time or from time to
time, terminate Intertec Holding,  L.P.'s purchase rights with respect to one or
more of the installments, on 10 days' prior notice to Intertec Holdings, L.P..


      DowBrands  Convertible  Note 8% - The $5.0 million  DowBrands  Convertible
Note had an interest rate of 8.0% per annum, due quarterly, and was subordinated
to any bank  borrowings.  Upon the  completion of the Company's  initial  public
offering, the $5.0 million DowBrands Convertible Note was converted into 763,500
shares of Series B preferred stock (Note 7).

      DowBrands Purchase Credits - In connection with the acquisition  described
in Note 1, DowBrands has agreed to purchase 100% of its requirements for certain
DowBrands products from the Company for a period of two years beginning November
16, 1995. In connection with this  requirements  agreement,  DowBrands agreed to
accept,  as part of the  purchase  price,  $3  million  of credits to be applied
against  future  purchases.  These  credits will be issued to DowBrands  through
credit memos each quarter in the amount of $375,000  until the credits are fully
used.  At  December  31,  1996 and  1995,  $1.5  million  of such  credits  were
classified as a current liability.  Revenues from this arrangement totaled $22.2
million  and $1.6  million  for the  years  ended  December  31,  1996 and 1995.
Services are priced based on direct  material and labor costs  incurred  plus an
agreed-upon profit margin.
<PAGE>
F-15
      Short-term  Borrowings - In November 1995, the Company  borrowed  $225,000
from employees and  stockholders.  The  borrowings  were repaid in February 1996
with interest at 12%. The lenders received warrants to purchase 74,250 shares of
common stock (Note 7).

      Leases - The Company  leases its offices and certain  office  equipment in
Mill Valley,  California,  from Innovative  Capital  Management,  Inc.,  (ICM) a
related  party,  under a  noncancellable  lease  expiring in September 1999 with
monthly  rentals  of  $10,786.  The  Company's  Chairman  of the Board and Chief
Executive  Officer,  and his  family own 100% of the  outstanding  stock of ICM.
Rental  expense was  $99,975,  $90,156,  and  $89,428  for 1996,  1995 and 1994,
respectively.

      Legal  Fees -  During  1996 and  1995,  the  Company  paid  legal  fees of
approximately  $676,000  and  $150,000,  respectively,  to a law firm in which a
Director  of the  Company  is a  partner.  The legal  fees  related  to  general
services, the acquisition of PCD, and the Company's initial public offering.


11.   COMMITMENTS AND CONTINGENCIES

         The Company has various purchase and sales  commitments and obligations
entered  into in the  ordinary  course of  business  which  management  does not
believe will have a material adverse effect on its financial position or results
of operations.





<PAGE>
F-16




                  INDEPENDENT AUDITORS' REPORT



The Dow Chemical Company:

         We have audited the  accompanying  statements of operations of PCD, the
Personal Care Division of DowBrands L.P.,  ("PCD"), a limited  partnership whose
managing  partner  is  DowBrands  Inc.,  a wholly  owned  subsidiary  of The Dow
Chemical  Company,  for the period from January 1, 1995 to November 30, 1995 and
for the year ended December 31, 1994, and the related statements of net invested
capital and cash flows for the periods then ended.  These  financial  statements
are the responsibility of PCD's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our  opinion,  such  financial  statements  present  fairly,  in all
material respects,  the results of operations of PCD for the period from January
1, 1995 to November 30, 1995,  and for the year ended December 31, 1994, and the
changes in its net  invested  capital,  and its cash flows for the periods  then
ended, in conformity with generally accepted accounting principles.

         The  accompanying  financial  statements  have been  prepared  from the
separate  records  maintained by PCD and may not be indicative of the conditions
that would have existed or the results of operations if PCD had been operated as
an  unaffiliated  company.  As  discussed  in Note  1,  Statement  of  Financial
Accounting  Standards No. 109 requires that the  consolidated  amount of current
and deferred tax  expenses for a group that files a  consolidated  tax return be
allocated among members of the group when those members issue separate financial
statements.  On the basis that PCD is a division and not a separate  subsidiary,
current and deferred income taxes have not been provided for in the accompanying
financial statements.

DELOITTE & TOUCHE LLP
San Francisco, California
January 26, 1996



<PAGE>
F-17
<TABLE>


<CAPTION>
                                      PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                                                   STATEMENTS OF OPERATIONS
                                       Period From January 1, 1995 to November 30, 1995
                                             and the Year Ended December 31, 1994


<CAPTION>
                                                             
                                                             
                                                             Period from January 1, 1995       Year Ended December
                                                             to November 30, 1995              31, 1994

               -----------------------------------------------
                                                                             (In thousands)

<S>                                                           <C>                               <C>          
               Net Sales to DowBrands......................   $      19,783                     $      19,253
               Net Sales to Others.........................          89,913                           102,024
               Total Net Sales.............................         109,696                           121,277
               Cost of Goods Sold..........................          67,088                            71,735
               Gross Margin................................          42,608                            49,542
               Operating Expenses..........................          42,344                            57,830
               Write-down of Assets........................          11,000                           120,100
               Operating Loss..............................         (10,736)                         (128,388)
               Other:
                  Interest expense from Dow................          (1,603)                           (5,805)
                  Other income, net........................             101                               705
                     Total other...........................          (1,502)                           (5,100)
               Net Loss....................................   $     (12,238)                    $    (133,488)
               -----------------------------------------------

==============================================================================================================================
</TABLE>

                          See notes to financial statements.



<PAGE>
F-18

                   PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                        STATEMENTS OF NET INVESTED CAPITAL
                 Period From January 1, 1995 to November 30, 1995
                        and the Year Ended December 31, 1994



                                  Period From
                                  January 1, 1995 
                                  to November 30,       Year Ended December 31,
                                  1995                  1994
                             ------------------------------------
                                             (In thousands)

Net invested capital, beginning of
period......................       $   47,493            $     169,058
Net loss for the period........       (12,238)                (133,488)
Net capital invested by (returned
to) Dow.....................           (3,489)                  11,923
                                    ----------            ------------- 
Net invested capital, end of period $  31,766            $      47,493
- - ------------------------------------

================================================================================


                               See notes to financial statements.



<PAGE>
F-19
<TABLE>


<CAPTION>
                                      PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                                                   STATEMENTS OF CASH FLOWS
                                       Period From January 1, 1995 to November 30, 1995
                                             and the Year Ended December 31, 1994




<CAPTION>
                                                                                  Period From
                                                                                  January 1, 1995        
                                                                                  to November 30, 1995   Year Ended December 31,
                                                                                                                  1994

                                                                                                (In thousands)
<S>                                                                              <C>                    <C>    
                       Cash Flows From Operating Activities:
                       Net loss.............................................     $     (12,238)          $    (133,488)
                       Adjustments to reconcile net loss to net cash provided
                          by (used in) by operating activities:.............
                          Write-down of assets..............................            11,000                 120,100
                          Depreciation......................................             2,010                   3,956
                          Goodwill amortization.............................                 -                   3,568
                         Changes in:
                             Accounts receivable............................             2,009                  (3,299)
                             Inventories....................................               792                  (1,342)
                             Prepaid expenses and other.....................               215                     101
                             Accounts payable and accrued expenses..........               268                    (790)
                             Net cash provided by (used in) operating activities         4,056                 (11,194)
                             
                       Cash Flows Used In Investing Activities:.............
                          Additions to property, plant, and equipment.......            (1,011)                   (902)
                          Other.............................................               444                     173
                               Net cash used in investing activities........              (567)                   (729)
                       Cash Flows From Financing Activities:
                          Net capital invested by (returned to) Dow.........            (3,489)                 11,923
                       Net Change in Cash...................................
                       Cash at Beginning of Period..........................                 1                       1
                       Cash at End of Period................................     $           1           $           1
                       ----------------------------------------------------------

</TABLE>

                            See notes to financial statements


<PAGE>
F-20

                   PCD, THE PERSONAL CARE DIVISION OF DOWBRANDS L.P.
                           NOTES TO FINANCIAL STATEMENTS
                     Period From January 1, 1995 to November 30, 1995
                         and the Year Ended December 31, 1994



1.        ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

         Business - PCD, the Personal Care Division of DowBrands L.P., ("PCD") a
limited  partnership  whose managing  partner is DowBrands  Inc., a wholly owned
subsidiary  of  The  Dow  Chemical  Company  (collectively   "Dow"),   develops,
manufactures and markets hair care products.

         Effective November 15, 1995,  pursuant to an Asset Purchase  Agreement,
Dow sold  substantially  all of the assets and  liabilities of PCD to Electronic
Hair Styling,  Inc. (the "Company") for $28.8 million comprised of $12.3 million
in cash,  a $5.0  million  8.0%  subordinated  note  (convertible  into Series B
preferred stock), $8.5 million in Series A convertible  preferred stock and $3.0
million in credits to be issued to Dow for future purchases.  Through its Series
A convertible  preferred  stock  holdings,  Dow will maintain an approximate 18%
ownership  interest in the voting equity of the Company.  The sale was accounted
for as if it occurred on November 30, 1995.

         Basis of Presentation - The accompanying  financial  statements present
operations, net invested capital and cash flows of PCD on a historical basis. In
1987,  DowBrands L.P. acquired PCD's predecessor for approximately $183 million.
As a result of this  acquisition,  Dow's new  accounting  basis,  determined  in
accordance with the purchase method of accounting, was "pushed-down" to PCD and,
accordingly,  the assets and  liabilities  of PCD were adjusted to reflect their
fair values.  The excess of Dow's cost of PCD over the  estimated  fair value of
net assets  acquired was recorded as goodwill  and was being  amortized  over 40
years.  During 1994, in  contemplation  of Dow's sale of PCD, Dow wrote down its
investment in PCD by approximately $120 million.  This write-down was applied to
PCD's unamortized goodwill of $117 million and to property,  plant and equipment
of $3 million.  In 1995 the proposed buyer withdrew its offer.  During 1995, Dow
further wrote down its investment in PCD by an additional $11 million, which was
recorded as a reduction of property, plant and equipment.

         Relationship with Dow - PCD uses certain  resources and  administrative
staff of Dow, including accounting,  legal, tax, treasury, data processing, risk
management,  human resources and corporate  relations.  PCD is charged a fee for
these  services  at an amount that Dow  estimates  to be based on actual time or
costs  incurred.  These  charges  were  $1,465,000  in 1994 and $733,500 for the
period from  January 1, 1995 to November  30, 1995 and are included in operating
expenses.

         In  addition,  PCD is charged  interest by Dow on an imputed  amount of
debt  required to fund Dow's total  capital  investment  in PCD.  Such  interest
charges were  $5,805,000 in 1994 and  $1,603,000  for the period from January 1,
1995 to November 30, 1995.

         Income  Taxes - Statement  of Financial  Accounting  Standards  No. 109
requires that the consolidated  amount of current and deferred tax expense for a
group that files a consolidated tax return be allocated among the members of the
group  when  those  members  issue  separate  financial   statements.   However,
management  of PCD  believes  that such  requirement  applies  only to  separate
financial  statements of subsidiaries and since PCD is a division of Dow and not
a separate subsidiary,  current and deferred income taxes have not been provided
for in the accompanying financial statements.

         Concentration  of Credit Risk - PCD sells the  majority of its products
to large U.S. retailers. Excluding sales to Dow, sales to PCD's largest customer
were $22.3 million in 1994 and $19.7 million for the period from January 1, 1995
to November 30, 1995. No other customer accounted for more than 10% of net sales
in any period.  PCD performs  ongoing  credit  evaluations  of its customers and
generally  does not require  collateral.  PCD  maintains  reserves for potential
credit losses, which have been insignificant.

2.        RELATED PARTY TRANSACTIONS

         PCD provides  contract  packaging and  manufacturing  services for Dow.
Revenues from this arrangement  totaled  $19,253,000 in 1994 and $19,783,000 for
the period from January 1, 1995 to November 30, 1995.  Services are priced based
on direct material and labor costs incurred plus an agreed upon profit margin.


<PAGE>
F-21


3.        EMPLOYEE BENEFIT PLANS

         Through November 15, 1995, PCD's employees were eligible to participate
in Dow's retirement, 401(k) and postretirement health and welfare benefit plans.
Contributions   to  the  plans  by  PCD  on  behalf  of  PCD's   employees  were
approximately  $1,657,000 in 1994 and  $1,432,000 for the period from January 1,
1995 to November 30, 1995.

4.        COMMITMENTS AND CONTINGENCIES

         PCD has various purchase and sales commitments and obligations  entered
into in the ordinary  course of business which  management does not believe will
have a material adverse effect on PCD's financial statements.


EXHIBIT-3.3   

CERTIFICATE   OF   AMENDMENT  OF  RESTATED   CERTIFICATE   OF
INCORPORATION OF ELECTRONIC HAIR STYLING, INC. Electronic Hair Styling,  Inc., a
corporation duly organized and existing under the General  Corporation of Law of
the State of Delaware  (the  "Corporation"),  does hereby  certify  that: I. The
amendment to the Corporation's  Certificate of Incorporation set forth below was
duly  adopted in  accordance  with the  provisions  of Section  242 and has been
consented to in writing by the  stockholders,  in accordance with Section 228 of
the General  Corporation Law of the State of Delaware.  II. Article FIRST of the
Corporation's  Restated  Certificate of  Incorporation is amended to read in its
entirety  as  follows:  FIRST:  The  name  of  the  corporation  is  The  Lamaur
Corporation  (hereinafter  called the  "Corporation").  IN WITNESS WHEREOF,  the
Corporation  has caused this  Certificate  to be  executed  by Don G. Hoff,  its
authorized  officer,  on this 26th day of March,  1997. 

_/s/ Don G.  Hoff_______
Title: Chairman and Chief Executive Officer

                                         FIRST AMENDMENT TO CREDIT AGREEMENT


This  Amendment  is made  as of the  15th  day of  March,  1996  by and  between
Electronic Hair Styling,  Inc., a Washington  corporation (the "Borrower"),  and
Norwest Business Credit, Inc., a Minnesota corporation (the "Lender").

                                                      Recitals

The Borrower and the Lender have entered into the Credit and Security  Agreement
dated as of November 16, 1995 (the "Credit Agreement").

The Lender has agreed to make a term loan,  a real estate loan and certain  loan
advances to the Borrower  pursuant to the terms and  conditions set forth in the
Credit Agreement.

The term loan is evidenced by the  Borrower's  term note dated November 16, 1995
in the  original  principal  amount  of  $2,300,000,  the  real  estate  loan is
evidenced  by the  Borrower's  real estate note dated  November  16, 1995 in the
original  principal  amount of $3,700,000 and the loan advances under the Credit
Agreement are evidenced by the  Borrower's  revolving  note dated as of November
16, 1995, in the maximum  principal  amount of $14,000,000,  each of which notes
are payable to the order of the Lender (collectively, the "Note").

All  indebtedness of the Borrower to the Lender is secured pursuant to the terms
of the Credit  Agreement  and all other  Security  Documents as defined  therein
(collectively, the "Security Documents").

The  Borrower  has  requested  that  certain  amendments  be made to the  Credit
Agreement,  which  the  Lender  is  willing  to make  pursuant  to the terms and
conditions set forth herein.

NOW, THEREFORE, in consideration of the premises and of the mutual covenants and
agreements herein contained, it is agreed as follows:

1. Terms used in this Amendment which are defined in the Credit  Agreement shall
have the same meanings as defined therein, unless otherwise defined herein.

2.       The Credit Agreement is hereby amended as follows:

         (a) Section 6.13 of the Credit  Agreement is hereby amended by deleting
         the portion of said Section set forth in table form and  replacing  the
         same with the following:


<PAGE>


                                                                Book Net Worth
                  For the Month Ending           Plus Subordinated Indebtedness

                  December 31, 1995                                  $10,050,000
                  January 31, 1996                                    $8,550,000
                  February 29,1996                                    $8,550,000
                  March 31, 1996                                      $8,250,000
                  April 30, 1996                                      $8,250,000
                  May 31, 1996                                        $8,250,000
                  June 30, 1996                                       $8,250,000
                  July 31, 1996                                       $8,550,000
                  August 31, 1996                                     $8,850,000
                  September 30,1996                                   $8,850,000
                  October 31, 1996                                    $9,250,000
                  November 30, 1996                                   $9,750,000
                  December 31, 1996                                  $10,050,000

         (b) Section 6.14 of the Credit  Agreement is hereby amended by deleting
         the portion of said Section set forth in table form and  replacing  the
         same with the following:


                  For the Month Ending                        Leverage Ratio
                  --------------------                        --------------
                  January 31, 1996                            4.06 to 1.0
                  February 29, 1996                           4.35 to 1.0
                  March 31, 1996                              4.39 to 1.0
                  April 30, 1996                              4.45 to 1.0
                  May 31, 1996                                4.26 to 1.0
                  June 30, 1996                               4.36 to 1.0
                  July 31, 1996                               4.52 to 1.0
                  August 31, 1996                             4.49 to 1.0
                  September 30, 1996                          4.14 to 1.0
                  October 31, 1996                            3.86 to 1.0
                  November 30, 1996                           3.59 to 1.0
                  December 31, 1996                           3.58 to 1.0

         (c) Section 6.15 of the Credit  Agreement is hereby amended by deleting
         the portion of said Section set forth in table form and  replacing  the
         same with the following:


                  For the Month Ending                        Net Income
                  --------------------                        ----------
                  January 31, 1996                            ($1,500,000)
                  February 29, 1996                           ($1,500,000)
                  March 31, 1996                              ($1,500,000)
                  April 30, 1996                              ($1,800,000)
                  May 31, 1996                                ($1,800,000)
                  June 30, 1996                               ($1,800,000)
                  July 31, 1996                               ($1,500,000)
                  August 31, 1996                             ($1,200,000)
                  September 30, 1996                          ($1,200,000)
                  October 31, 1996                              ($800,000)
                  November 30, 1996                             ($300,000)
                  December 31, 1996                                 -0-

     (d) Section  6.16 of the Credit  Agreement  is hereby  amended by adding to
said Section the following proviso:

                  ";  provided,  however,  that  the  Borrower  may  reduce  the
                  outstanding principal balance of the Subordinated Indebtedness
                  by up to  $5,000,000,  solely  out  of  the  proceeds  of  the
                  Borrower's initial public offering of its common stock, if and
                  only if the net proceeds from any such initial public offering
                  are equal to or in excess of $15,000,000."

     (e) Section  6.17 of the Credit  Agreement  is hereby  amended by adding to
said Section a new sentence, reading as follows:
                  "In addition to the foregoing, the Lender shall have the right
                  to modify (i) any or all of such covenants in its  discretion,
                  within  60 days  after  the  close of the  Borrower's  initial
                  public  offering of its common stock,  and (ii) Leverage Ratio
                  and Book Net Worth Plus Subordinated Indebtedness covenants if
                  at any time  the  value of the  Borrower's  Class A  preferred
                  stock is determined to be greater than $7,000,000."

     (f) Section 7.5 of the Credit  Agreement is hereby amended by adding to the
end of said Section the following proviso:

                  "provided,  further,  however, that the Borrower may redeem up
                  to  $5,000,000 of its Class B preferred  stock,  solely out of
                  the proceeds of the Borrower's  initial public offering of the
                  its common  stock,  if and only if the net  proceeds  from any
                  such  initial  public  offering  are  equal to or in excess of
                  $15,000,000."

     (g) Section  8.1(q) of the Credit  Agreement is hereby amended by adding to
the end of said Section the following proviso:

                  "; provided,  however,  that such minimum ownership percentage
                  requirement shall be reduced to 24% of the voting stock of the
                  Borrower if the Borrower  raises at least  $15,000,000  of net
                  proceeds from the Borrower's  initial  public  offering of its
                  common stock."

3.  Except  as  explicitly  amended  by this  Amendment,  all of the  terms  and
conditions  of the Credit  Agreement  shall  remain in full force and effect and
shall apply to any loan or advance thereunder.

4. This  Amendment  shall be effective upon receipt by the Lender of an executed
facsimile  copy hereof,  to be  supplemented  with an executed  original  hereof
within two (2) business days, together with the following, in substance and form
acceptable to the Lender in its sole discretion:

         (a)  Certificate of the Secretary of the Borrower  certifying as to (i)
         the resolutions of the board of directors of the Borrower approving the
         execution  and  delivery  of this  Amendment,  (ii) the  fact  that the
         Articles  of  Incorporation  and  Bylaws of the  Borrower,  which  were
         certified and delivered to the Lender  pursuant to the  Certificate  of
         the  Borrower's  Secretary  dated as of November 16, 1995 in connection
         with the  execution  and delivery of the Credit  Agreement  continue in
         full force and effect and have not been amended or  otherwise  modified
         except  as set  forth in the  Certificate  to be  delivered,  and (iii)
         certifying  that the  officers and agents of the Borrower who have been
         certified to the Lender,  pursuant to the Certificate of the Borrower's
         Secretary  dated as of November 16, 1995,  as being  authorized to sign
         and to act on behalf of the Borrower  continue to be so  authorized  or
         setting forth the sample  signatures of each of the officers and agents
         of the Borrower  authorized  to execute and deliver this  Amendment and
         all  other  documents,  agreements  and  certificates  on behalf of the
         Borrower.

5.       The Borrower hereby represents and warrants to the Lender as follows:

         (a) The  Borrower  has  requisite  power and  authority to execute this
         Amendment  and to perform all of its  obligations  hereunder,  and this
         Amendment  has been duly  executed  and  delivered  by the Borrower and
         constitutes  the legal,  valid and binding  obligation of the Borrower,
         enforceable in accordance with its terms.

         (b) The  execution,  delivery and  performance  by the Borrower of this
         Amendment have been duly authorized by all necessary  corporate  action
         and do not (i)  require any  authorization,  consent or approval by any
         governmental   department,   commission,   board,  bureau,   agency  or
         instrumentality, domestic or foreign, (ii) violate any provision of any
         law,  rule or regulation  or of any order,  writ,  injunction or decree
         presently  in effect,  having  applicability  to the  Borrower,  or the
         articles of incorporation  or by-laws of the Borrower,  or (iii) result
         in a breach of or  constitute a default  under any indenture or loan or
         credit agreement or any other  agreement,  lease or instrument to which
         the Borrower is a party or by which it or its  properties  may be bound
         or affected.

         (c) All of the representations and warranties contained in Article V of
         the Credit Agreement are correct on and as of the date hereof as though
         made  on  and  as  of  such  date,  except  to  the  extent  that  such
         representations and warranties relate solely to an earlier date.

6. All references in the Credit Agreement to "this Agreement" shall be deemed to
refer to the Credit  Agreement as amended hereby;  and any and all references in
the Security  Documents to the Credit  Agreement shall be deemed to refer to the
Credit  Agreement as amended  hereby.  7. The  execution of this  Amendment  and
acceptance of any documents related hereto shall not be deemed to be a waiver of
any Default or Event of Default under the Credit Agreement or breach, default or
event of default  under any  Security  Document  or other  document  held by the
Lender,  whether or not known to the Lender and  whether or not  existing on the
date of this Amendment.

8. The  Borrower  hereby  absolutely  and  unconditionally  releases and forever
discharges  the  Lender,  and  any and all  participants,  parent  corporations,
subsidiary  corporations,   affiliated  corporations,   insurers,   indemnitors,
successors  and  assigns  thereof,  together  with all of the present and former
directors,  officers, agents and employees of any of the foregoing, from any and
all  claims,  demands  or causes of action of any kind,  nature or  description,
whether  arising in law or equity or upon contract or tort or under any state or
federal law or otherwise,  which the Borrower has had, now has or has made claim
to have against any such person for or by reason of any act,  omission,  matter,
cause or thing  whatsoever  arising from the  beginning of time to and including
the date of this  Amendment,  whether such claims,  demands and causes of action
are matured or unmatured or known or unknown.

9. The Borrower hereby reaffirms its agreement under the Credit Agreement to pay
or  reimburse  the Lender on demand for all costs and  expenses  incurred by the
Lender in connection with the Credit Agreement,  the Security  Documents and all
other  documents   contemplated   thereby,   including  without  limitation  all
reasonable  fees  and  disbursements  of legal  counsel.  Without  limiting  the
generality of the foregoing,  the Borrower  specifically  agrees to pay all fees
and  disbursements  of counsel to the Lender for the services  performed by such
counsel in connection  with the  preparation of this Amendment and the documents
and instruments  incidental  hereto.  The Borrower hereby agrees that the Lender
may, at any time or from time to time in its sole discretion and without further
authorization  by the  Borrower,  make a loan to the  Borrower  under the Credit
Agreement, or apply the proceeds of any loan, for the purpose of paying any such
fees, disbursements, costs and expenses.

10. This Amendment may be executed in any number of counterparts,  each of which
when so executed  and  delivered  shall be deemed an  original  and all of which
counterparts, taken together, shall constitute one and the same instrument.


<PAGE>


IN WITNESS  WHEREOF,  the parties  hereto have caused this  Amendment to be duly
executed as of the day and year first above written.

                                            ELECTRONIC HAIR STYLING, INC.


                                            By: _________/s/ DON G. HOFF_____
                                     Its:     _________________________________



                                            NORWEST BUSINESS CREDIT, INC.


                                        By: ___________________________________
                                         Its: _________________________________
69493_4




<PAGE>





                                        SECOND AMENDMENT TO CREDIT AGREEMENT


This  Amendment  is made  as of the  30th  day of  August,  1996 by and  between
Electronic Hair Styling,  Inc., a Delaware  corporation  (the  "Borrower"),  and
Norwest Business Credit, Inc., a Minnesota corporation (the "Lender").

                                                      Recitals

The Borrower and the Lender have entered into the Credit and Security  Agreement
dated as of  November  16,  1995,  as amended by the First  Amendment  To Credit
Agreement dated as of March 15, 1996 (the "Credit Agreement").

The Lender has agreed to make a term loan,  a real estate loan and certain  loan
advances to the Borrower  pursuant to the terms and  conditions set forth in the
Credit Agreement.

The term loan is evidenced by the  Borrower's  term note dated November 16, 1995
in the  original  principal  amount  of  $2,300,000,  the  real  estate  loan is
evidenced  by the  Borrower's  real estate note dated  November  16, 1995 in the
original  principal  amount of $3,700,000 and the loan advances under the Credit
Agreement are evidenced by the  Borrower's  revolving  note dated as of November
16, 1995, in the maximum  principal  amount of $14,000,000,  each of which notes
are payable to the order of the Lender (collectively, the "Note").

All  indebtedness of the Borrower to the Lender is secured pursuant to the terms
of the Credit  Agreement  and all other  Security  Documents as defined  therein
(collectively, the "Security Documents").

The  Borrower  has  requested  that  certain  amendments  be made to the  Credit
Agreement,  which  the  Lender  is  willing  to make  pursuant  to the terms and
conditions set forth herein.

NOW, THEREFORE, in consideration of the premises and of the mutual covenants and
agreements herein contained, it is agreed as follows:

1. Terms used in this Amendment which are defined in the Credit  Agreement shall
have the same meanings as defined therein, unless otherwise defined herein.

2.       The Credit Agreement is hereby amended as follows:

         (a) The  definition  of  "Revolving  Loan  Floating  Rate" set forth in
         Section 1.1 of the Credit Agreement is hereby amended,  effective as of
         July 1, 1996,  by  deleting  the phrase  "one and  one-quarter  percent
         (1.25%)"  therefrom and replacing the same with the phrase "one-half of
         one percent (0.50%)".

         (b) The  definition of "Term Loan  Floating  Rate" set forth in Section
         1.1 of the Credit Agreement is hereby amended,  effective as of July 1,
         1996,  by  deleting  the  phrase  "one and  one-half  percent  (1.50%)"
         therefrom and replacing the same with the phrase  "three-fourths of one
         percent (0.75%)".

         (c) Section 1.1 of the Credit  Agreement is hereby  further  amended by
         adding to said Section new definitions of "Availability", "L/C Amount",
         "Letter of Credit",  "Obligation of  Reimbursement",  "Special Account"
         and "L/C Application", reading as follows:

               "Availability"  means the  Borrowing  Base minus the  outstanding
          balance under the Revolving Note,  minus the L/C Amount.  "L/C Amount"
          means the sum of (i) the face  amount of any  issued  and  outstanding
          Letters  of Credit  and (ii) the unpaid  amount of the  Obligation  of
          Reimbursement.  "L/C  Application"  means an application and agreement
          for letters of credit in Lender's  then-current standard form. "Letter
          of  Credit"  has  the  meaning   specified  in  Section  2.15  hereof.
          "Obligation  of  Reimbursement"  has the meaning  specified in Section
          2.16  hereof.  "Special  Account"  means a specified  cash  collateral
          account maintained by the Lender in connection with Letters of Credit,
          as contemplated by Sections 2.17 and 3.1a. hereof.

         (d) Section 2.1 of the Credit  Agreement is hereby  amended by deleting
         the first  paragraph,  as well as  sub-paragraph  (a)  thereof in their
         entirety and replacing the same with the following:

                  "Section 2.1  Advances.  The Lender  agrees,  on the terms and
                  subject to the conditions  herein set forth,  to make Advances
                  to the  Borrower  from time to time during the period from the
                  date hereof to and  including  the  Termination  Date,  or the
                  earlier date of  termination  in whole of the Credit  Facility
                  pursuant to Sections 2.6 or 8.2 hereof, in an aggregate amount
                  at any time  outstanding not to exceed the Borrowing Base less
                  the  L/C  Amount,  which  advances  shall  be  secured  by the
                  Collateral  as  provided  in Article  III  hereof.  The Credit
                  Facility should be a revolving facility and it is contemplated
                  that the Borrower will request advances,  make prepayments and
                  request  additional  Advances.  The Borrower  agrees to comply
                  with the following  procedures in  requesting  Advances  under
                  this Section 2.1:

                           (a) Borrower  will not request any Advance under this
                           Section  2.1,   if,  after  giving   effect  to  such
                           requested  Advance,  the sum of the  outstanding  and
                           unpaid  Advances  under this Section 2.1 or otherwise
                           would exceed the Borrowing Base less the L/C Amount."

               (e)  Section  2.5 of the Credit  Agreement  is hereby  amended by
          adding thereto a new sub-section (e), reading as follows:

                  "(e) Notwithstanding the interest payable pursuant to Sections
                  2.5(a),  (b) and (c) hereof,  the Borrower  shall be liable to
                  the Lender for interest  hereunder  of not less than  $600,000
                  for each calendar year during the term of the Agreement  other
                  than any calendar  year in which this  Agreement is terminated
                  prior to the  Termination  Date  (such  amount,  the  "Minimum
                  Interest  Charge"),  and the Borrower shall pay any deficiency
                  between the Minimum Interest Charge and the amount of interest
                  otherwise  calculated  under  Sections  2.5(a),  (b),  and (c)
                  hereof  for each  such  calendar  year on the day  immediately
                  succeeding the last day of each such calendar year."

         (f)  Section  2.6(d)  of the  Credit  Agreement  is hereby  amended  by
         deleting  clauses  (c)  and  (d)  thereof  in  their  entirety,  and by
         inserting the word "and" immediately before clause (b) thereof.

         (g) Section 2.8 of the Credit  Agreement is hereby  amended by deleting
         said Section in its entirety and replacing the same with the following:

                  "Section 2.8 Payment.  All payments of principal  and interest
                  on the  Advances,  the Term Loan,  the Real Estate  Loan,  the
                  Obligation  of   Reimbursement,   the   Commissions  and  Fees
                  hereunder  and  amounts  required to be paid to the Lender for
                  deposit in the Special  Account shall be made to the Lender in
                  immediately  available funds.  The Borrower hereby  authorizes
                  the Lender to charge against the  Borrower's  account with the
                  Lender an amount  equal to the  Obligation  of  Reimbursement,
                  principal, accrued interest, commissions and fees from time to
                  time due and  payable  to the  Lender  hereunder  and  amounts
                  required  to be paid to the Lender for  deposit in the Special
                  Account and further  authorizes the Lender, in its discretion,
                  and without  request by Borrower to make an Advance  under the
                  Credit  Facility  to the  extent  necessary  to pay  any  such
                  amounts and any fees, costs or expenses hereunder or under the
                  Loan Documents."

         (h) Section 2.11 of the Credit  Agreement is hereby amended by deleting
         said Section in its entirety and replacing the same with the following:

                  "Section 2.11 Liability Records. Lender may maintain from time
                  to time, at its  discretion,  liability  records as to any and
                  all  Advances,  the Term Loan,  the Real  Estate  Loan and the
                  Obligation of Reimbursement made or repaid in interest accrued
                  or paid under this  Agreement.  All  entries  made on any such
                  record   shall  be  presumed   correct   until  the   Borrower
                  establishes  the  contrary.  On  demand  by  the  Lender,  the
                  Borrower will admit and certify in writing the exact principal
                  balance that the Borrower  then asserts to be  outstanding  to
                  the Lender for Advances,  the Term Loan, the Real Estate Loan,
                  and all Obligations of Reimbursement under this Agreement. Any
                  billing  statement or accounting  rendered by the Lender shall
                  be  conclusive  and  fully  binding  on  the  Borrower  unless
                  specific written notice of exception is given to the Lender by
                  the  Borrower  within  thirty  days  after its  receipt by the
                  Borrower."

         (i) Section 2.12 of the Credit  Agreement is hereby amended by deleting
         said Section in its entirety and replacing the same with the following:

                  "Section 2.12 Setoff.  The Borrower agrees that the Lender may
                  at any time or from time to time, at its sole  discretion  and
                  without  demand  and  without  notice to  anyone,  setoff  any
                  liability owed to Borrower by the Lender,  whether or not due,
                  against any  indebtedness  owed to the Lender by the  Borrower
                  (for  Advances,  the Term  Loan,  the Real  Estate  Loan,  any
                  Obligations of Reimbursement  or for any other  transaction or
                  event),  whether or not due. In  addition,  each other  Person
                  holding a  participating  interest in any  Advances,  the Term
                  Loan,  the Real  Estate Loan and/or any Letters of Credit made
                  to or issued  for the  benefit of the  Borrower  by the Lender
                  shall  have the right to  appropriate  or setoff a deposit  or
                  other  liability  then owed by such  Person  to the  Borrower,
                  whether or not due,  and apply the same to the payment of said
                  participating  interest,  as fully as if such  Person had lent
                  directly  to the  Borrower  the  amount of such  participating
                  interest."

         (j) Section 2.13 of the Credit  Agreement is hereby amended by deleting
         sub-section (b) thereof in its entirety and replacing the same with the
         following:

                  "(b) Intentionally omitted."

         (k) Section 2.13 of the Credit  Agreement is hereby further  amended by
         deleting the number "four (4)"  contained in subsection (c) thereof and
         replacing the same with the number "three (3)".

         (l) Section 2.13 of the Credit  Agreement is hereby further  amended by
         adding to said Section a new sub-section (d) reading as follows:

                  "(d) The Borrower hereby agrees to pay the Lender a commission
                  with respect to each Letter of Credit,  if any,  accruing on a
                  daily  basis  and  computed  at the  annual  rate  of one  and
                  one-half percent (1.5%) of the available amount of such Letter
                  of Credit  (as it may be  changed  from time to time) from and
                  including  the date of issuance of such Letter of Credit until
                  such  date as such  Letter of Credit  shall  terminate  by its
                  terms,  payable monthly in arrears,  and prorated for any part
                  of a full  calendar  month  in which  such  Letter  of  Credit
                  remains  outstanding.  The Borrower  further agrees to pay the
                  Lender, on written demand, the administrative  fees charged by
                  the Lender in the  ordinary  course of business in  connection
                  with the  honoring  of  drafts  under any  Letter  of  Credit,
                  amendments  thereto,  transfers thereof and all other activity
                  with  respect  to the  Letters  of Credit at the  then-current
                  rates published by the Lender for services  rendered on behalf
                  of customers of the Lender generally."

         (m) The  Credit  Agreement  is hereby  amended  by adding  thereto  the
         following new Sections 2.15, 2.16, 2.17 and 2.18, reading as follows:

         Section 2.15.  Issuance of Letters of Credit.

                  (a) The Lender may, in its sole discretion,  issue one or more
                  letters of credit  for the  account  of the  Borrower  (each a
                  "Letter of  Credit")  from time to time during the period from
                  the date hereof until the Termination Date or until the Credit
                  Facility is terminated  pursuant to Section 8.2(a),  whichever
                  first occurs,  in an aggregate  amount at any time outstanding
                  not to  exceed  the  Borrowing  Base  less  the sum of (i) all
                  outstanding and unpaid Advances  hereunder and (ii) the unpaid
                  amount of the  Obligation  of  Reimbursement.  Each  Letter of
                  Credit,  if any,  shall be issued  pursuant to a separate  L/C
                  Application  entered into between the Borrower and the Lender,
                  completed in a manner  satisfactory  to the Lender.  The terms
                  and  conditions set forth in each such L/C  Application  shall
                  supplement the terms and conditions  hereof,  but in the event
                  of inconsistency between the terms of any such L/C Application
                  and the terms hereof, the terms hereof shall control.

                  (b) The  Borrower  will not request the issuance of any Letter
                  of Credit  under this  Section  2.15 if, after the issuance of
                  such requested  Letter of Credit,  the sum of the face amounts
                  of all issued and  outstanding  Letters of Credit would exceed
                  the  Borrowing  Base less the sum of (i) all  outstanding  and
                  unpaid  Advances  hereunder  and (ii) the unpaid amount of the
                  Obligation of Reimbursement.

                  (c) No Letter of Credit  shall be issued  with an expiry  date
                  later  than the  Termination  Date in effect as of the date of
                  issuance.

                  (d) Any request for the  issuance of a Letter of Credit  under
                  this  Section 2.15 shall be deemed to be a  representation  by
                  the  Borrower  that (i) the  condition  set  forth in  Section
                  2.15(b),  hereof  has been met,  and (ii) the  statements  set
                  forth in  Article V hereof  are  correct as of the time of the
                  request.

         Section 2.16.  Payment of Amounts Drawn Under Letters of Credit.  Draws
         under  any  Letter  of  Credit  shall be  reimbursed  to the  Lender in
         accordance with the applicable L/C Application and as follows:

                  (a) The Borrower  hereby agrees to pay the Lender on the day a
                  draft is honored under any Letter of Credit a sum equal to all
                  amounts  drawn  under such  Letter of Credit  plus any and all
                  reasonable  charges  and  expenses  that the Lender may pay or
                  incur  relative  to  such  draw,  plus  interest  on all  such
                  amounts,  accruing from the date such draft is honored through
                  and  including  the date of  payment  by the  Borrower  at the
                  interest rate then applicable to Advances  hereunder,  charges
                  and  expenses  as  set  forth  below  (all  such  amounts  are
                  hereinafter referred to,  collectively,  as the "Obligation of
                  Reimbursement").

                  (b) The  Borrower  hereby  agrees to pay the  Lender on demand
                  interest on all amounts,  charges and expenses  payable by the
                  Borrower to the Lender under this Section  2.16,  accrued from
                  the date any such  draft,  charge  or  expense  is paid by the
                  Lender  until  payment in full by the  Borrower at the Default
                  Rate.

                  If the Borrower fails to pay to the Lender promptly the amount
                  of its  Obligation of  Reimbursement  in  accordance  with the
                  terms  hereof and the L/C  Application  pursuant to which such
                  Letter of Credit was issued,  the Lender is hereby irrevocably
                  authorized and directed,  in its sole  discretion,  to make an
                  Advance in an amount sufficient to discharge the Obligation of
                  Reimbursement,  including  all  interest  accrued  thereon but
                  unpaid at the time of such Advance,  and such Advance shall be
                  evidenced  by the  Revolving  Note and shall bear  interest as
                  provided therein.

         Section  2.17 Special  Account.  If the Credit  Facility is  terminated
         pursuant  to  Section  8.2(a),  or the  Credit  Facility  is  otherwise
         terminated  for any  reason  whatsoever,  while any Letter of Credit is
         outstanding, the Borrower shall thereupon pay the Lender in immediately
         available  funds for deposit in the Special  Account an amount equal to
         the maximum aggregate amount available to be drawn under all Letters of
         Credit then  outstanding,  assuming  compliance with all conditions for
         drawing  thereunder.  Amounts in the Special Account may be invested as
         Lender shall determine,  including in certificates of deposit issued by
         Lender.  Any interest and earnings on such amounts shall be credited to
         the Special  Account.  The Borrower  shall not be  responsible  for any
         losses  from the  investment  or use of funds in the  Special  Account.
         Amounts on deposit in the Special  Account may be applied by the Lender
         at any  time or from  time to  time  to the  Borrower's  Obligation  of
         Reimbursement,  and shall not be subject to  withdrawal by the Borrower
         so long as the Lender maintains a security interest therein;  provided,
         however,  that, upon the occurrence of any Event of Default, the Lender
         may  apply  such  amounts  to  any  of  the  Obligations  in  its  sole
         discretion.  The Lender  agrees to transfer  any balance in the Special
         Account  to the  Borrower  at such time as the  Lender is  required  to
         release its security  interest in the Special Account under  applicable
         law.

         Section 2.18  Obligations  Absolute.  The  obligations  of the Borrower
         arising  under this  Agreement  shall be  absolute,  unconditional  and
         irrevocable, and shall be paid strictly in accordance with the terms of
         this Agreement, under all circumstances whatsoever,  including (without
         limitation) the following circumstances:

                    (a) any lack of validity or  enforceability of any Letter of
               Credit or any  other  agreement  or  instrument  relating  to any
               Letter of Credit (collectively the "Related Documents");

                    (b) any  amendment  or waiver of or any consent to departure
               from all or any of the Related Documents;

                  (c) the existence of any claim, setoff, defense or other right
                  which  the  Borrower  may  have  at  any  time,   against  any
                  beneficiary  or any transferee of any Letter of Credit (or any
                  persons or entities for whom any such  beneficiary or any such
                  transferee may be acting), or other person or entity,  whether
                  in   connection   with  this   Agreement,   the   transactions
                  contemplated  herein  or  in  the  Related  Documents  or  any
                  unrelated transactions;

                  (d) any statement or any other  document  presented  under any
                  Letter of Credit proving to be forged, fraudulent,  invalid or
                  insufficient  in any respect or any  statement  therein  being
                  untrue or inaccurate in any respect whatsoever;

                  (e) payment by or on behalf of the Lender  under any Letter of
                  Credit against  presentation  of a draft or certificate  which
                  does not  strictly  comply  with the  terms of such  Letter of
                  Credit; or

                    (f) any other circumstance or happening whatsoever,  whether
               or not similar to any of the foregoing."

         (n) Section 3.1 of the Credit  Agreement is hereby  amended by deleting
         said Section in its entirety and replacing the same with the following:

                  "Section 3.1 Grant of Security  Interest.  The Borrower hereby
                  assigns   and  grants  to  the  Lender  a  security   interest
                  (collectively  referred to as the "Security Interests") in the
                  Collateral,  as security  for the payment and  performance  of
                  each and every debt,  liability  and  obligation of every type
                  and  description  which  the  Borrower  may now or at any time
                  hereafter owe to the Lender  (whether such debt,  liability or
                  obligation  now exists or is  hereafter  created or  incurred,
                  whether it arises in a transaction  involving the Lender alone
                  or in a transaction involving other creditors of the Borrower,
                  and  whether it is direct or  indirect,  due or to become due,
                  absolute or  contingent,  primary or secondary,  liquidated or
                  unliquidated,  or sole,  joint,  several or joint and several,
                  and including specifically, but not limited to, the Obligation
                  of Reimbursement  and all indebtedness of the Borrower arising
                  under this  Agreement,  any L/C  Application  completed by the
                  Borrower  or any other loan or credit  agreement  or  guaranty
                  between  Borrower  and  Lender,   whether  now  in  effect  or
                  hereafter  entered  into;  all  such  debts,  liabilities  and
                  obligations  are  herein  collectively   referred  to  as  the
                  "Obligations")."

     (o)  The Credit Agreement is hereby amended by adding thereto a new Section
          3.1a.,  reading  as  follows:  "3.1a.  Security  Interest  in  Special
          Account. The Borrower
                  hereby pledges and grants to the Lender a security interest in
                  all funds held in the  Special  Account  from time to time and
                  all  proceeds  thereof,  as  security  for the  payment of all
                  present and future  Obligations of Reimbursement and all other
                  amounts due hereunder or under the Loan Documents."

     (p)  Section 3.2 of the Credit  Agreement is hereby amended by deleting the
          parenthetical  phrase  contained in the first sentence of said Section
          and  replacing  the same  with the  following:  "(but  only  after the
          occurrence of an Event of Default)".

     (q)  Section  6.1(d) of the Credit  Agreement is hereby amended by deleting
          said  Section  in  its  entirety  and  replacing  the  same  with  the
          following:

                  "(d)  within 15 days of the end of each  month,  a schedule of
                  assigned  receivables,  a  collection  report  and such  other
                  documents  regarding the  Borrower's  accounts  receivable and
                  collections  as the Lender may request,  on forms  provided by
                  the  Lender;   provided,   however,  that  if  the  Borrower's
                  Availability  becomes less than  $5,000,000,  such reports and
                  schedules  shall be provided to the Lender on a weekly  basis;
                  provided, further, that if the Borrower's Availability becomes
                  less than $5,000,000 during any weekly reporting period,  such
                  reports  and  schedules  shall  thereafter  be provided to the
                  Lender on a daily basis.

     (r)  Section 6.1(j) of the Credit Agreement is hereby amended by adding the
          following  phrase  to the end of clause  (i)  thereof:  "which  seek a
          monetary  recovery against the Borrower in excess of $50,000",  and by
          adding the following  phrase to the end of clause (ii) thereof:  "with
          an aggregate invoice price in excess of $50,000".

     (s)  Section 6.13 of the Credit Agreement is hereby amended by deleting the
          portion of said Section set forth in table form and replacing the same
          with the following:

                                                                  Book Net Worth
                  For the Month Ending            Plus Subordinated Indebtedness

                  July 31, 1996                                     $28,310,000
                  August 31, 1996                                   $28,610,000
                  September 30,1996                                 $28,610,000
                  October 31, 1996                                  $29,010,000
                  November 30, 1996                                 $29,510,000
                  December 31, 1996                                 $29,810,000
                  January 31, 1997                                  $28,310,000
                  February 28, 1997                                 $28,310,000
                  March 31, 1997                                    $28,310,000
                  April 30, 1997                                    $28,310,000

     (t)  Section 6.14 of the Credit Agreement is hereby amended by deleting the
          portion of said Section set forth in table form and replacing the same
          with the following:


                  For the Month Ending                        Leverage Ratio

                  July 31, 1996                                       1.2 to 1.0
                  August 31, 1996                                     1.2 to 1.0
                  September 30, 1996                                  1.2 to 1.0
                  October 31, 1996                                    1.2 to 1.0
                  November 30, 1996                                   1.2 to 1.0
                  December 31, 1996                                   1.2 to 1.0
                  January 31, 1997                                    1.2 to 1.0
                  February 29, 1997                                   1.2 to 1.0
                  March 31, 1997                                      1.2 to 1.0
                  April 30, 1997                                      1.2 to 1.0

     (u)  Section 6.15 of the Credit Agreement is hereby amended by deleting the
          portion of said Section set forth in table form and replacing the same
          with the following:


                  For the Month Ending                        Net Income

                  July 31, 1996                               ($1,500,000)
                  August 31, 1996                             ($1,200,000)
                  September 30, 1996                          ($1,200,000)
                  October 31, 1996                              ($800,000)
                  November 30, 1996                             ($300,000)
                  December 31, 1996                                 -0-
                  January 31, 1997                            ($1,500,000)
                  February 29, 1997                           ($1,500,000)
                  March 31, 1997                              ($1,500,000)
                  April 30, 1997                              ($1,500,000)


     (v)  Section  7.4(a) of the Credit  Agreement is hereby amended by deleting
          the introductory  paragraph  thereof in its entirety and replacing the
          same with the following:

                  "(a) The Borrower will not purchase or hold  beneficially  any
                  stock or other securities or evidence of indebtedness of, make
                  or  permit  to exist  any  loans or  advances  to, or make any
                  investment  or acquire any interest  whatsoever  in, any other
                  Person,  including  specifically  but without  limitation  any
                  partnership or joint venture, except:".

     (w)  Section 7.4(a) of the Credit  Agreement is hereby  further  amended by
          deleting  subparagraph  (4) thereof in its entirety  and  re-numbering
          subparagraph (5) as subparagraph (4).

     (x)  Section  7.10 of the Credit  Agreement  is hereby  amended by deleting
          said  Section  in  its  entirety  and  replacing  the  same  with  the
          following:

                  "Section  7.10 Capital  Expenditures.  The  Borrower  will not
                  expend or contract to expend  Capital  Expenditures  more than
                  $3,400,000 in the aggregate during the Borrower's  fiscal year
                  ending  December  31,  1996,  or more than  $2,000,000  in the
                  aggregate  during  any  fiscal  year  thereafter  or more than
                  $500,000 in any one transaction  (except that the Borrower may
                  expend up to  $1,700,000 in 1996 in a single  transaction  for
                  the purchase of a new computer system)."

     (y)  Section  7.12 of the Credit  Agreement  is hereby  amended by deleting
          said  Section  in  its  entirety  and  replacing  the  same  with  the
          following:
                  "Section 7.12  Discounts,  etc..  The Borrower will not, after
                  notice  from  the  Lender,  grant  any  discount,   credit  or
                  allowance to any customer of the Borrower or accept any return
                  of  goods  sold  or  modify,  amend,  subordinate,  cancel  or
                  terminate  the  obligation  of any  account  debtor  or  other
                  obligor of the Borrower."

     (z)  Section  7.17 of the Credit  Agreement  is hereby  amended by deleting
          said  Section  in  its  entirety  and  replacing  the  same  with  the
          following:

                    "Section 7.17 Salaries.  The Borrower will not pay excessive
               or unreasonable salaries, bonuses,  commissions,  consultant fees
               or other compensation."

     (aa) Section  8.1(a) of the Credit  Agreement is hereby amended by deleting
          said  Section  in  its  entirety  and  replacing  the  same  with  the
          following:

                  "(a) Default in the payment of any interest on or principal of
                  the Note,  or failure to pay any amount  specified  in Section
                  2.16  hereof   relating  to  the   Borrower's   Obligation  of
                  Reimbursement  or shall fail to pay any amounts required to be
                  paid for deposit in the Special  Account  under  Section  2.17
                  hereof,  in each case when the same  becomes  due and  payable
                  hereunder; or".

          (bb) Section  8.1(c) of the  Credit  Agreement  is hereby  amended  by
               deleting said Section in its entirety and replacing the same with
               the following:

                  "(c) Default in the performance, or breach, of any covenant or
                  agreement  of  the  Borrower   contained  in  this  Agreement;
                  provided,  however,  that  if and  as  long  as  the  Borrower
                  maintains availability in excess of $4,000,000, the Borrower's
                  non-compliance  with the covenants set forth in Sections 6.12,
                  6.13,   6.14,   6.15  and/or  7.10  of  this  Agreement  shall
                  constitute  a Event of Default or an Event of Default  only if
                  such non-compliance  continues for in excess of 31 consecutive
                  days; or".

         (cc) Section 8.2 of the Credit  Agreement is hereby amended by deleting
         said Section in its entirety and replacing the same with the following:

                  "(a) The Lender may, by notice,  to the Borrower,  declare the
                  Credit  Facility to be  terminated,  where upon the same shall
                  forthwith terminate, and/or may refuse to issue or cause to be
                  issued any Letter of Credit;".

         (dd) Section 8.2 of the Credit  Agreement is hereby further  amended by
         adding to said Section a new sub-section (g), reading as follows:

                  "(g)  The  Lender  may make  demand  upon  the  Borrower  and,
                  forthwith  upon  such  demand,  the  Borrower  will pay to the
                  Lender  in  immediately  available  funds for  deposit  in the
                  Special  Account  pursuant  to Section  2.17  hereof an amount
                  equal to the maximum  aggregate  amount  available to be drawn
                  under Letters of Credit then outstanding  assuming  compliance
                  with all conditions for drawing thereunder."

         (ee) Section 9.7 of the Credit Agreement is hereby amended by adding to
         said Section a new second sentence reading as follows:

                  "Without  limiting  the  foregoing  in any way,  the  Borrower
                  agrees to pay on demand  all  costs  and  expenses,  including
                  without limitation reasonable attorney's fees, incurred by the
                  Lender in connection with the Obligations, this Agreement, the
                  Loan  Documents,  any Letters of Credit and any other document
                  or Agreement  related hereto or thereto,  and the transactions
                  contemplated hereby."

3.  Except  as  explicitly  amended  by this  Amendment,  all of the  terms  and
conditions  of the Credit  Agreement  shall  remain in full force and effect and
shall apply to any loan or advance thereunder.

4. The Borrower hereby  acknowledges that, on July 6, 1996, the Borrower prepaid
the Revolving Note in part in the amount of  $8,000,000,  out of the proceeds of
the Borrower's initial public offering (the "Prepayment").  The Borrower further
acknowledges  and  agrees  that,  pursuant  to  Section  2.6(d)  of  the  Credit
Agreement,  the Borrower was obligated to pay to the Lender a prepayment premium
in the  amount of  $160,000,  in  connection  with the  Prepayment  and that the
Borrower has not paid such  prepayment  premium.  The Lender  hereby  waives the
prepayment  premium which would  otherwise have been payable with respect to the
Prepayment.  The Borrower  shall pay a fee in the amount of $80,000 if, but only
if, and when the Revolving Note is prepaid in whole,  and the Credit Facility is
terminated,  before  November  15,  1998,  except  for any  prepayment  from the
proceeds of a  refinancing  with the Lender or an  affiliate  of Lender.  If the
Borrower  prepays the Revolving  Note in full from the proceeds of a refinancing
with the  Lender or an  affiliate  of the Lender and  subsequently  prepays  the
loan(s)  relating to such  refinancing  in whole before  November 15, 1998,  the
$80,000 fee described in the  immediately  preceding  sentence  shall be due and
payable in full to the Lender at the time of such prepayment.  The provisions of
this Section 4 are in addition to, and not in  replacement or  substitution  of,
the prepayment provisions set forth in the Credit Agreement,  which shall remain
in full force and effect, as otherwise amended in this Amendment.

5. This  Amendment  shall be  effective  upon  receipt  by the  Lender of (a) an
executed  original hereof within two (2) business days, and (b) a Certificate of
the Secretary of the Borrower in a form  acceptable to the Lender.  The Borrower
shall pay to the Lender an  amendment  fee in the amount of $80,000 on or before
February 28, 1997.

6.       The Borrower hereby represents and warrants to the Lender as follows:

         (a) The  Borrower  has  requisite  power and  authority to execute this
         Amendment  and to perform all of its  obligations  hereunder,  and this
         Amendment  has been duly  executed  and  delivered  by the Borrower and
         constitutes  the legal,  valid and binding  obligation of the Borrower,
         enforceable in accordance with its terms.

         (b) The  execution,  delivery and  performance  by the Borrower of this
         Amendment have been duly authorized by all necessary  corporate  action
         and do not (i)  require any  authorization,  consent or approval by any
         governmental   department,   commission,   board,  bureau,   agency  or
         instrumentality, domestic or foreign, (ii) violate any provision of any
         law,  rule or regulation  or of any order,  writ,  injunction or decree
         presently  in effect,  having  applicability  to the  Borrower,  or the
         articles of incorporation  or by-laws of the Borrower,  or (iii) result
         in a breach of or  constitute a default  under any indenture or loan or
         credit agreement or any other  agreement,  lease or instrument to which
         the Borrower is a party or by which it or its  properties  may be bound
         or affected.

         (c) All of the representations and warranties contained in Article V of
         the Credit Agreement are correct on and as of the date hereof as though
         made  on  and  as  of  such  date,  except  to  the  extent  that  such
         representations and warranties relate solely to an earlier date.

7. All references in the Credit Agreement to "this Agreement" shall be deemed to
refer to the Credit  Agreement as amended hereby;  and any and all references in
the Security  Documents to the Credit  Agreement shall be deemed to refer to the
Credit  Agreement as amended  hereby.  

8. The execution of this Amendment and acceptance of any documents  related
hereto  shall not be deemed to be a waiver of any  Default  or Event of  Default
under the  Credit  Agreement  or breach,  default or event of default  under any
Security Document or other document held by the Lender,  whether or not known to
the Lender and whether or not existing on the date of this Amendment.

9. The  Borrower  hereby  absolutely  and  unconditionally  releases and forever
discharges  the  Lender,  and  any and all  participants,  parent  corporations,
subsidiary  corporations,   affiliated  corporations,   insurers,   indemnitors,
successors  and  assigns  thereof,  together  with all of the present and former
directors,  officers, agents and employees of any of the foregoing, from any and
all  claims,  demands  or causes of action of any kind,  nature or  description,
whether  arising in law or equity or upon contract or tort or under any state or
federal law or otherwise,  which the Borrower has had, now has or has made claim
to have against any such person for or by reason of any act,  omission,  matter,
cause or thing  whatsoever  arising from the  beginning of time to and including
the date of this  Amendment,  whether such claims,  demands and causes of action
are matured or unmatured or known or unknown.

10. The Borrower hereby  reaffirms its agreement  under the Credit  Agreement to
pay or reimburse the Lender on demand for all costs and expenses incurred by the
Lender in connection with the Credit Agreement,  the Security  Documents and all
other  documents   contemplated   thereby,   including  without  limitation  all
reasonable  fees  and  disbursements  of legal  counsel.  Without  limiting  the
generality of the foregoing,  the Borrower  specifically  agrees to pay all fees
and  disbursements  of counsel to the Lender for the services  performed by such
counsel in connection  with the  preparation of this Amendment and the documents
and instruments  incidental  hereto.  The Borrower hereby agrees that the Lender
may, at any time or from time to time in its sole discretion and without further
authorization  by the  Borrower,  make a loan to the  Borrower  under the Credit
Agreement, or apply the proceeds of any loan, for the purpose of paying any such
fees, disbursements, costs and expenses.

11. This Amendment may be executed in any number of counterparts,  each of which
when so executed  and  delivered  shall be deemed an  original  and all of which
counterparts, taken together, shall constitute one and the same instrument.


<PAGE>


IN WITNESS  WHEREOF,  the parties  hereto have caused this  Amendment to be duly
executed as of the day and year first above written.

                                            ELECTRONIC HAIR STYLING, INC.


                                            By: __/s/ JOHN D. HELLMANN ______
                     Its: _Vice President Finance__________



                                            NORWEST BUSINESS CREDIT, INC.


                                            By: _/s/ MICHELLE GUETTER__________
                      Its: _/s/ AVP________________________

STATE OF MINNESOTA                  )
                                    ) ss
COUNTY OF HENNEPIN                  )

The foregoing  instrument  was  acknowledged  before me this 30th day of August,
1996, by John Hellmann,  the VP of Finance of Electronic  Hair Styling,  Inc., a
California corporation, for and on behalf of said corporation.


                                 /s/ J.D. GRAHAM
                                  Notary Public
STATE OF MINNESOTA                  )
                                    ) ss
COUNTY OF HENNEPIN                  )

The foregoing  instrument  was  acknowledged  before me this 30th day of August,
1996, by Michelle Guetter, the AVP of Norwest Business Credit, Inc., a Minnesota
corporation, for and on behalf of said corporation.


                                 /s/ J.D. GRAHAM
                                  Notary Public
89128_4


<PAGE>




                                                 AMENDMENT AGREEMENT

                                            October 18, 1996

Reference is hereby made to (a) that certain Credit and Security Agreement dated
November  16, 1995 by and between  Electronic  Hair  Styling,  Inc.,  a Delaware
corporation  (the  "Company")  and Norwest  Business  Credit,  Inc., a Minnesota
corporation  ("NBCI"),  as amended (the "Credit Agreement") and (b) that certain
Collateral  Account  Agreement dated November 16, 1995 by and among the Company,
NBCI and  Norwest  Bank  Minnesota,  National  Association,  a national  banking
association  (the  "Bank"),  as the same may have been amended (the  "Collateral
Account Agreement").

1. Section 4 of the Collateral  Account Agreement is hereby amended by replacing
the number "2" set forth therein and replacing the same with the number "1".

2. Section 6.10 of the Credit Agreement is hereby amended by deleting the number
"2" set forth in the seventh  sentence of said  section and  replacing  the same
with the number "1".

3. In  consideration  of the Bank's agreement to the amendments set forth above,
NBCI agrees to  indemnify  and  reimburse  the Bank,  within ten (10) days after
demand, for any item which constitutes cash receipts of NBCI's  "Collateral" (as
defined in the Credit  Agreement)  deposited  in the  "Collateral  Account"  (as
defined in the Collateral  Account  Agreement)  which is returned unpaid and for
which the Company  does not  reimburse  the Bank,  provided  that the Bank shall
notify NBCI within five  business  days of the day the Bank learns that any such
item shall be or has been returned unpaid (whichever occurs first).

This  Agreement  shall be  governed  by and  construed  in  accordance  with the
substantive  laws (other than  conflict  laws) of the State of  Minnesota.  Each
party  consents to the  personal  jurisdiction  of the state and federal  courts
located in the State of Minnesota in connection with any controversy  related to
this  Agreement,  waives  any  argument  that  venue  in any  such  forum is not
convenient,  and  agrees  that  any  litigation  initiated  by  any of  them  in
connection  with this Agreement  shall be venued in either the District Court of
Hennepin  County,  Minnesota,  or the United States District Court,  District of
Minnesota,  Fourth Division. The parties waive any right to trial by jury in any
action or proceeding  based on or pertaining to this  Agreement.  This Agreement
may be  executed  in any  number  of  counterparts,  each of  which  shall be an
original, but all of which together shall constitute one instrument.

                                        COMPANY:  ELECTRONIC HAIR STYLING, INC.

                                         By: __/s/ JOHN D. HELLMANN_____________
                                      Its: _Vice President______________________


                                      BANK: NORWEST BANK MINNESOTA, NATIONAL
                                      ASSOCIATION


                                           By: __/s/ LYNN S. HULSTRAND__________
                                                Its: _Vice President____________

                                            NBCI: NORWEST BUSINESS CREDIT, INC.

                                         By: _/s/ MICHELLE GUETTER_____________
                                              Its: __AVP________________________


                                         THIRD AMENDMENT TO CREDIT AGREEMENT


This  Amendment  is made as of the  30th  day of  January,  1997 by and  between
Electronic Hair Styling,  Inc., a Delaware  corporation  (the  "Borrower"),  and
Norwest Business Credit, Inc., a Minnesota corporation (the "Lender").

                                                      Recitals

The Borrower and the Lender have entered into the Credit and Security  Agreement
dated as of  November  16,  1995,  as amended by the First  Amendment  To Credit
Agreement  dated as of March  15,  1996 and by the  Second  Amendment  to Credit
Agreement dated as of August 30, 1996 (the "Credit Agreement").

The Lender has agreed to make a term loan,  a real estate loan and certain  loan
advances to the Borrower  pursuant to the terms and  conditions set forth in the
Credit Agreement.

The term loan is evidenced by the  Borrower's  term note dated November 16, 1995
in the  original  principal  amount  of  $2,300,000,  the  real  estate  loan is
evidenced  by the  Borrower's  real estate note dated  November  16, 1995 in the
original  principal  amount of $3,700,000 and the loan advances under the Credit
Agreement are evidenced by the  Borrower's  revolving  note dated as of November
16, 1995, in the maximum  principal  amount of $14,000,000,  each of which notes
are payable to the order of the Lender (collectively, the "Note").

All  indebtedness of the Borrower to the Lender is secured pursuant to the terms
of the Credit  Agreement  and all other  Security  Documents as defined  therein
(collectively, the "Security Documents").

The  Borrower  has  requested  that  certain  amendments  be made to the  Credit
Agreement,  which  the  Lender  is  willing  to make  pursuant  to the terms and
conditions set forth herein.

NOW, THEREFORE, in consideration of the premises and of the mutual covenants and
agreements herein contained, it is agreed as follows:

1. Terms used in this Amendment which are defined in the Credit  Agreement shall
have the same meanings as defined therein, unless otherwise defined herein.

2.       The Credit Agreement is hereby amended as follows:

         (a) Section 6.12 of the Credit  Agreement is hereby amended by deleting
         the  number  "1.2"  therefrom  and  replacing  the same with the number
         "1.0".

         (b)  Section  6.13 of the  Credit  Agreement  is hereby  amended by (i)
         deleting the number  "$29,510,000"  (the minimum  figure  applicable to
         November 30, 1996)  therefrom  and  replacing  the same with the number
         "$29,310,000",  and (ii) deleting the number "$29,810,000" (the minimum
         figure  applicable  to December 31, 1996)  therefrom  and replacing the
         same with the number "$29,577,000".

         (c) Section  8.2 of the Credit  Agreement  is hereby  amended by adding
         thereto  sub-sections  (b) through  (f),  together  with the  paragraph
         immediately  following  sub-section  (f),  in each  case  in  form  and
         substance identical to that which existed prior to the Second Amendment
         to Credit  Agreement  dated as of August 30,  1996,  by and between the
         Borrower and the Lender.

3.  Except  as  explicitly  amended  by this  Amendment,  all of the  terms  and
conditions  of the Credit  Agreement  shall  remain in full force and effect and
shall apply to any loan or advance thereunder.

4. This  Amendment  shall be  effective  upon  receipt  by the  Lender of (a) an
executed original hereof within two (2) business days after the date hereof, and
(b) a Certificate  of the Secretary of the Borrower in a form  acceptable to the
Lender.

5.       The Borrower hereby represents and warrants to the Lender as follows:

         (a) The  Borrower  has  requisite  power and  authority to execute this
         Amendment  and to perform all of its  obligations  hereunder,  and this
         Amendment  has been duly  executed  and  delivered  by the Borrower and
         constitutes  the legal,  valid and binding  obligation of the Borrower,
         enforceable in accordance with its terms.

         (b) The  execution,  delivery and  performance  by the Borrower of this
         Amendment have been duly authorized by all necessary  corporate  action
         and do not (i)  require any  authorization,  consent or approval by any
         governmental   department,   commission,   board,  bureau,   agency  or
         instrumentality, domestic or foreign, (ii) violate any provision of any
         law,  rule or regulation  or of any order,  writ,  injunction or decree
         presently  in effect,  having  applicability  to the  Borrower,  or the
         articles of incorporation  or by-laws of the Borrower,  or (iii) result
         in a breach of or  constitute a default  under any indenture or loan or
         credit agreement or any other  agreement,  lease or instrument to which
         the Borrower is a party or by which it or its  properties  may be bound
         or affected.

         (c) All of the representations and warranties contained in Article V of
         the Credit Agreement are correct on and as of the date hereof as though
         made  on  and  as  of  such  date,  except  to  the  extent  that  such
         representations and warranties relate solely to an earlier date.



<PAGE>


6. All references in the Credit Agreement to "this Agreement" shall be deemed to
refer to the Credit  Agreement as amended hereby;  and any and all references in
the Security  Documents to the Credit  Agreement shall be deemed to refer to the
Credit Agreement as amended hereby.  7. The Borrower has indicated to the Lender
that the  Borrower  intends  to  redeem  certain  of its  presently  issued  and
outstanding common stock.  Pursuant to Section 7.5 of the Credit Agreement,  the
Borrower  is  prohibited  from  making any  payment on account of the  purchase,
redemption  or any other  retirement  of any  shares of its stock,  without  the
Lender's prior written  consent.  The Lender hereby  consents to the Borrowers's
payment of up to $1,500,000 on account of the Borrower's  redemption of its $.01
par value common stock,  provided that such redemption is consummated,  and such
payment  is  made,  on or  before  July 31,  1997.  Except  as set  forth in the
immediately  preceding sentence,  the execution of this Amendment and acceptance
of any documents related hereto shall not be deemed to be a consent to or waiver
of any Default or Event of Default under the Credit Agreement or breach, default
or event of default  under any Security  Document or other  document held by the
Lender,  whether or not known to the Lender and  whether or not  existing on the
date of this Amendment.

8. The  Borrower  hereby  absolutely  and  unconditionally  releases and forever
discharges  the  Lender,  and  any and all  participants,  parent  corporations,
subsidiary  corporations,   affiliated  corporations,   insurers,   indemnitors,
successors  and  assigns  thereof,  together  with all of the present and former
directors,  officers, agents and employees of any of the foregoing, from any and
all  claims,  demands  or causes of action of any kind,  nature or  description,
whether  arising in law or equity or upon contract or tort or under any state or
federal law or otherwise,  which the Borrower has had, now has or has made claim
to have against any such person for or by reason of any act,  omission,  matter,
cause or thing  whatsoever  arising from the  beginning of time to and including
the date of this  Amendment,  whether such claims,  demands and causes of action
are matured or unmatured or known or unknown.

9. The Borrower hereby reaffirms its agreement under the Credit Agreement to pay
or  reimburse  the Lender on demand for all costs and  expenses  incurred by the
Lender in connection with the Credit Agreement,  the Security  Documents and all
other  documents   contemplated   thereby,   including  without  limitation  all
reasonable  fees  and  disbursements  of legal  counsel.  Without  limiting  the
generality of the foregoing,  the Borrower  specifically  agrees to pay all fees
and  disbursements  of counsel to the Lender for the services  performed by such
counsel in connection  with the  preparation of this Amendment and the documents
and instruments  incidental  hereto.  The Borrower hereby agrees that the Lender
may, at any time or from time to time in its sole discretion and without further
authorization  by the  Borrower,  make a loan to the  Borrower  under the Credit
Agreement, or apply the proceeds of any loan, for the purpose of paying any such
fees, disbursements, costs and expenses.

10. This Amendment may be executed in any number of counterparts,  each of which
when so executed  and  delivered  shall be deemed an  original  and all of which
counterparts, taken together, shall constitute one and the same instrument.


<PAGE>


IN WITNESS  WHEREOF,  the parties  hereto have caused this  Amendment to be duly
executed as of the day and year first above written.

                                            ELECTRONIC HAIR STYLING, INC.

                                          By: _/s/ JOHN D. HELLMANN____________
                      Its: __Vice President________________



                                            NORWEST BUSINESS CREDIT, INC.


                                        By: __/s/ MICHELLE GUETTER_____________
                      Its: ___AVP_________________________

STATE OF MINNESOTA                  )
                                    ) ss
COUNTY OF ANOKA                     )

The foregoing  instrument was  acknowledged  before me this 30th day of January,
1997,  by John D.  Hellmann,  the Vice  President  Finance  of  Electronic  Hair
Styling, Inc., a California corporation, for and on behalf of said corporation.


                                                          /s/ KATHLEEN M. KELLY
                                  Notary Public
STATE OF MINNESOTA                  )
                                    ) ss
COUNTY OF HENNEPIN                  )

The foregoing  instrument was  acknowledged  before me this 30th day of January,
1997, by Michell Guetter,  the AVP of Norwest Business Credit, Inc., a Minnesota
corporation, for and on behalf of said corporation.


                                                        /s/ CONSTANCE NESBITT
                                  Notary Public
106098-3



<PAGE>


Electronic Hair Styling, Inc.
Certificate of Secretary

I, John D.  Hellmann,  Secretary of Electronic  Hair  Styling,  Inc., a Delaware
corporation (the "Company"), hereby certify that:

 (a) attached  hereto as Exhibit A is a true and  complete  copy of  resolutions
     duly adopted by the Board of Directors of the Company, and such resolutions
     have not been amended,  modified or rescinded, and remain in full force and
     effect;
 (b) the Certificate of  Incorporation of the Company (the  "Certificate"),  and
     the By-Laws of the  Company  (the  "By-Laws"),  in the forms  delivered  to
     Norwest on August 30, 1996  pursuant  to a  Secretary's  Certificate  dated
     August 30, 1996, delivered in connection with the execution and delivery of
     that certain Second  Amendment to the Credit  Agreement (the  "Amendment"),
     between the Company and Norwest,  are true and correct  copies of the same,
     including all amendments thereto, and said Certificate and By-Laws have not
     been further amended except as set forth in any amendments attached hereto,
     and no action has been taken by the Company or its shareholders,  directors
     or officers in contemplation  of any such amendment,  and are in full force
     and effect on the date hereof; and
 (c) each person who, as an officer of the  Company,  signed the  Amendment  was
     duly elected or appointed, qualified and acting as such officer at the time
     of signing and delivery,  and the signature of such person appearing on the
     Amendment is a genuine signature.

In witness whereof, I have hereunto signed this Certificate as of this 30 day of
January, 1997.

_/s/ JOHN D. HELLMANN__________________
John D. Hellmann, Secretary



<PAGE>



Exhibit A to Certificate of Secretary


RESOLVED,  that the Chairman of the Board and Chief Executive  Officer,  and the
Vice President,  Finance and Chief Financial Officer,  acting alone or together,
be, and each of them  hereby is  authorized  to  execute,  deliver and perform a
certain Third Amendment to Credit Agreement (the "Amendment") by and between the
Company and Norwest Business  Credit,  Inc.  ("Norwest"),  and any and all other
documents and agreements  required by Norwest in connection  with the Amendment,
the approval and acceptability of the Amendment and all such other documents and
agreements to the Company to be conclusively  evidenced by the execution thereof
by either of the above referenced officers.

                                                                   EXHIBIT-10.8
     Electronic  Hair  Styling,  Inc.  1996  NONQUALIFIED  STOCK  OPTION PLAN 1.
Purposes of the Plan.  The  purposes of this Plan are: to attract and retain the
best available personnel for positions of responsibility,  to provide additional
incentive to Employees, Directors and Consultants, and to promote the success of
the  Company's  business.  Nonqualified  Stock  Options may be granted under the
Plan. 2. Definitions. As used herein, the following definitions shall apply: (a)
"Administrator"   means  the  Board  or  any  of  its  Committees  as  shall  be
administering  the  Plan,  in  accordance  with  Section  4  of  the  Plan.  (b)
"Applicable Laws" means the legal requirements relating to the administration of
stock  option plans and  issuance of stock and stock  options  under U. S. state
corporate  laws,  U.S.  federal  and  state  securities  laws,  the Code and the
applicable laws of any foreign country or jurisdiction  where Options will be or
are being  granted  under the Plan.  (c) "Board" means the Board of Directors of
the Company. (d) "Code" means the Internal Revenue Code of 1986, as amended. (e)
"Committee" means a Committee  appointed by the Board in accordance with Section
4 of the  ---------  Plan.  (f)  "Common  Stock"  means the Common  Stock of the
Company.  (g)  "Company"  means  Electronic  Hair  Styling,   Inc.,  a  Delaware
corporation. (h) "Consultant" means any person, including an advisor, engaged by
the  Company to render  services.  The term  "Consultant"  shall not include any
person who is also an Officer or Director of the Company. (i) "Director" means a
member  of  the  Board.  (j)  "Disability"  means  total  and  permanent
disability as defined in Section 22(e)(3) of the ---------- Code. (k) "Employee"
means any person,  except for Officers and  Directors,  employed by the Company.
(l) "Fair  Market  Value"  means the closing  sales price for such stock (or the
closing bid, if no sales were reported) as quoted on such exchange or system for
the last market trading day prior to the time of  determination,  as reported in
The  Wall  Street  Journal  or such  other  source  as the  Administrator  deems
reliable.  (m) "Notice of Grant" means a written or electronic notice evidencing
certain terms and conditions of an individual  Option grant. The Notice of Grant
is part of the Option Agreement.  (n) "Officer" means a person who is an officer
of the Company within the meaning of Section 16 of the  Securities  Exchange Act
of 1934, as amended, and the rules and regulations promulgated  thereunder.  (o)
"Option"  means a stock option  granted  pursuant to the Plan.  Options  granted
under the Plan are nonstatutory  stock options.  (p) "Option  Agreement" means a
written agreement  between the Company and an Optionee  evidencing the terms and
conditions of an individual Option grant. The Option Agreement is subject to the
terms and  conditions of the Plan.  (q) "Optioned  Stock" means the Common Stock
subject to an Option.  (r) "Optionee" means an Employee,  Director or Consultant
who holds an outstanding Option. (s) "Plan" means this Nonstatutory Stock Option
Plan.  (t) "Share" means a share of the Common Stock,  as adjusted in accordance
with Section 12 of the ----- Plan. 3. Stock Subject to the Plan.  Subject to the
provisions  of Section 12 of the Plan,  the maximum  aggregate  number of Shares
which may be optioned and sold under the Plan is 250,000  Shares;  provided that
no more than 20,000 Shares may be optioned and sold to Directors. The Shares may
be authorized, but unissued, or reacquired Common Stock. If an Option expires or
becomes  unexercisable  without having been  exercised in full, the  unpurchased
Shares which were subject  thereto  shall become  available  for future grant or
sale under the Plan  (unless  the Plan has  terminated  or the Shares  have been
allocated to another plan of the Company)
     4.  Administration  of the  Plan.  (a)  Administration.  The Plan  shall be
administered by (i) the Board or (ii) a Committee designated by the Board, which
Committee shall be constituted to satisfy Applicable Laws. Once appointed,  such
Committee shall serve in its designated capacity until otherwise directed by the
Board.  The Board may increase the size of the Committee and appoint  additional
members, remove members (with or without cause) and substitute new members, fill
vacancies  (however  caused),  and  remove  all  members  of the  Committee  and
thereafter  directly  administer  the  Plan,  all to  the  extent  permitted  by
Applicable Laws. (b) Powers of the  Administrator.  Subject to the provisions of
the  Plan,  and in the  case of a  Committee,  subject  to the  specific  duties
delegated  by the Board to such  Committee,  the  Administrator  shall  have the
authority,  in its  discretion:  (i) to  determine  the Fair Market Value of the
Common Stock,  in accordance  with Section 2(l) of the Plan;  (ii) to select the
Consultants,  Directors and Employees to whom Options may be granted  hereunder;
(iii) to  determine  whether and to what extent  Options are granted  hereunder;
(iv) to  determine  the  number of shares of Common  Stock to be covered by each
Option  granted  hereunder;  (v) to approve forms of agreement for use under the
Plan;  (vi) to determine the terms and  conditions,  not  inconsistent  with the
terms of the Plan, of any award  granted  hereunder.  Such terms and  conditions
include,  but are not limited  to, the  exercise  price,  the time or times when
Options  may be  exercised  (which may be based on  performance  criteria),  any
vesting acceleration or waiver of forfeiture  restrictions,  and any restriction
or  limitation  regarding  any  Option or the  shares of Common  Stock  relating
thereto,  based in each case on such factors as the  Administrator,  in its sole
discretion,  shall  determine;  (vii) to construe and interpret the terms of the
Plan and awards  granted  pursuant to the Plan;  (viii) to prescribe,  amend and
rescind  rules  and  regulations  relating  to the  Plan,  including  rules  and
regulations relating to sub-plans  established for the purpose of qualifying for
preferred  tax treatment  under  foreign tax laws;  (ix) to modify or amend each
Option  (subject  to Section  14(b) of the Plan),  including  the  discretionary
authority to extend the post-termination exercisability period of Options longer
than is  otherwise  provided  for in the Plan;  (x) to  authorize  any person to
execute on behalf of the Company any instrument  required to effect the grant of
an Option previously granted by the  Administrator;  (xi) to determine the terms
and  restrictions  applicable  to Options;  (xii) to allow  Optionees to satisfy
withholding  tax  obligations by electing to have the Company  withhold from the
Shares to be issued upon  exercise  of an Option that number of Shares  having a
Fair Market  Value equal to the amount  required to be  withheld;  and (xiii) to
make all other  determinations  deemed necessary or advisable for  administering
the Plan. (c) Effect of Administrator's Decision. The Administrator's decisions,
determinations and  interpretations  shall be final and binding on all Optionees
and any other holders of Options.  5. Eligibility.  Stock Options may be granted
to Employees,  Directors and Consultants.  6. Limitations.  Neither the Plan nor
any Option shall  confer upon an Optionee  any right with respect to  continuing
the Optionee's  employment or consulting  relationship or as a Director with the
Company,  nor shall they interfere in any way with the  Optionee's  right or the
Company's   right  to  terminate  such  employment  or  consulting  or  director
relationship at any time, with or without cause. 7. Term of Plan. The Plan shall
become  effective  upon its adoption by the Board.  It shall  continue in effect
until  terminated  under Section 14 of the Plan. 8. Term of Option.  The term of
each Option shall be stated in the Notice of Grant. 9. Option Exercise Price and
Consideration.  (a) Exercise Price.  The per share exercise price for the Shares
to be issued  pursuant  to  exercise  of an Option  shall be  determined  by the
Administrator.  (b) Waiting Period and Exercise  Dates. At the time an Option is
granted,  the Administrator  shall fix the period within which the Option may be
exercised and shall determine any conditions  which must be satisfied before the
Option may be  exercised.  In so doing,  the  Administrator  may specify that an
Option may not be exercised  until either the  completion of a service period or
the  achievement  of  performance  criteria  with  respect to the Company or the
Optionee.  (c) Form of  Consideration.  The  Administrator  shall  determine the
acceptable form of consideration for exercising an Option,  including the method
of payment.  Such  consideration  may consist entirely of: (i) cash; (ii) check;
(iii)  promissory  note;  (iv)  other  Shares  which  (A) in the case of  Shares
acquired  upon  exercise of an option,  have been owned by the Optionee for more
than six months on the date of  surrender,  and (B) have a Fair Market  Value on
the date of surrender equal to the aggregate  exercise price of the Shares as to
which said  Option  shall be  exercised;  (v)  delivery  of a properly  executed
exercise notice together with such other  documentation as the Administrator and
the broker, if applicable, shall require to effect an exercise of the Option and
delivery  to the  Company  of the  sale or  loan  proceeds  required  to pay the
exercise price;  (vi) a reduction in the amount of any Company  liability to the
Optionee,  including any liability attributable to the Optionee's  participation
in any Company-sponsored deferred compensation program or arrangement; (vii) any
combination  of  the  foregoing  methods  of  payment;   or  (viii)  such  other
consideration  and method of payment  for the  issuance  of Shares to the extent
permitted  by  Applicable  Laws.  10.  Exercise  of Option.  (a)  Procedure  for
Exercise;  Rights  as a  Shareholder.  Any  Option  granted  hereunder  shall be
exercisable  according to the terms of the Plan and at such times and under such
conditions  as  determined  by the  Administrator  and set  forth in the  Option
Agreement.  An Option may not be exercised for a fraction of a Share.  An Option
shall be deemed exercised when the Company  receives:  (i) written or electronic
notice of exercise (in  accordance  with the Option  Agreement)  from the person
entitled  to  exercise  the  Option,  and (ii) full  payment for the Shares with
respect  to which the  Option is  exercised.  Full  payment  may  consist of any
consideration  and  method  of  payment  authorized  by  the  Administrator  and
permitted by the Option  Agreement and the Plan.  Shares issued upon exercise of
an Option  shall be issued in the name of the  Optionee  or, if requested by the
Optionee,  in the name of the Optionee  and his or her spouse.  Until the Shares
are issued (as evidenced by the appropriate entry on the books of the Company or
of a duly authorized transfer agent of the Company), no right to vote or receive
dividends or any other rights as a  shareholder  shall exist with respect to the
Optioned Stock,  notwithstanding  the exercise of the Option.  The Company shall
issue  (or  cause to be  issued)  such  Shares  promptly  after  the  Option  is
exercised.  No  adjustment  will be made for a dividend or other right for which
the record date is prior to the date the Shares are  issued,  except as provided
in Section 12 of the Plan.
     Exercising  an Option in any  manner  shall  decrease  the number of Shares
thereafter  available,  both for  purposes  of the Plan and for sale  under  the
Option, by the number of Shares as to which the Option is exercised.

               (b)   Termination   of   Employment  or  Consulting  or  Director
Relationship. In the event an Optionee ceases to be an Employee or Consultant or
Director,  other than upon the Optionee's death or Disability,  the Optionee may
exercise  his or her Option  within such period of time as is  specified  in the
Notice of Grant to the extent  that he or she is  entitled to exercise it on the
date of  termination  (but in no event later than the  expiration of the term of
such Option as set forth in the Notice of Grant).  In the absence of a specified
time in the Notice of Grant,  the Option shall remain  exercisable for three (3)
months following the Optionee's termination. If, on the date of termination, the
Optionee  is not  entitled  to  exercise  his or her entire  Option,  the Shares
covered by the unexercisable portion of the Option shall revert to the Plan. If,
after  termination,  the Optionee does not exercise his or her Option within the
time specified by the Administrator,  the Option shall terminate, and the Shares
covered by such Option shall revert to the Plan.

               Notwithstanding  the above, in the event of an Optionee's  change
in status as a Consultant,  Employee or Director,  the  Optionee's  status as an
Employee,  Consultant or Director shall not automatically  terminate solely as a
result of such change in status.

               (c) Disability of Optionee. In the event an Optionee ceases to be
an Employee or Consultant or Director as a result of the Optionee's  Disability,
the  Optionee  may  exercise  his or her Option at any time  within  twelve (12)
months (or such other period of time as is determined by the Administrator) from
the date of termination, but only to the extent that the Optionee is entitled to
exercise  it on the  date  of  termination  (and  in no  event  later  than  the
expiration  of the term of the Option as set forth in the Notice of Grant).  If,
on the date of termination,  the Optionee is not entitled to exercise his or her
entire  Option,  the Shares covered by the  unexercisable  portion of the Option
shall revert to the Plan. If, after termination,  the Optionee does not exercise
his or her Option within the time specified herein,  the Option shall terminate,
and the Shares covered by such Option shall revert to the Plan.

     (d) Death of Optionee. In the event of the death of an Optionee, the Option
shall  become fully  exercisable,  including as to Shares for which it would not
otherwise be  exercisable  and may be  exercised at any time within  twelve (12)
months  (or such other  period of time as is  determined  by the  Administrator)
following  the date of death (but in no event later than the  expiration  of the
term of such  Option as set forth in the  Notice of  Grant),  by the  Optionee's
estate or by a person who  acquired  the right to exercise the Option by bequest
or inheritance.  If, after death, the Optionee's estate or a person who acquired
the right to exercise the Option by bequest or inheritance does not exercise the
Option within the time specified  herein,  the Option shall  terminate,  and the
Shares covered by such Option shall revert to the Plan. 11.  Non-Transferability
of  Options.  Unless  otherwise  specified  by the  Administrator  in the Option
Agreement,  an  Option  may  not  be  sold,  pledged,  assigned,   hypothecated,
transferred,  or disposed of in any manner  other than by will or by the laws of
descent  or  distribution  and may be  exercised,  during  the  lifetime  of the
Optionee,  only by the Optionee. 12. Adjustments Upon Changes in Capitalization,
Dissolution, Merger or Asset Sale. (a) Changes in Capitalization. Subject to any
required action by the stockholders of the Company, the number of Shares covered
by each  outstanding  Option and the number of Shares which have been authorized
for issuance  under the Plan but as to which no Options have yet been granted or
which have been  returned  to the Plan upon  cancellation  or  expiration  of an
Option, as well as the price per Share covered by each such outstanding  Option,
shall be proportionately  adjusted for any increase or decrease in the number of
issued Shares resulting from a stock split, reverse stock split, stock dividend,
combination or  reclassification  of the Common Stock,  or any other increase or
decrease  in  the  number  of  issued  Shares   effected   without   receipt  of
consideration  by  the  Company;  provided,  however,  that  conversion  of  any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of  consideration."  Such adjustment shall be made by the Board,
whose  determination  in that respect  shall be final,  binding and  conclusive.
Except as  expressly  provided  herein,  no issuance by the Company of Shares of
stock of any class, or securities convertible into Shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the  number  or price  of  Shares  subject  to an  Option.  (b)  Dissolution  or
Liquidation.  In the event of the proposed  dissolution  or  liquidation  of the
Company,  the  Administrator  shall notify each Optionee as soon as  practicable
prior to the effective date of such proposed  transaction.  The Administrator in
its  discretion  may provide for all Options to vest and for an Optionee to have
the right to  exercise  his or her  Option  until  ten (10)  days  prior to such
transaction as to all of the Optioned Stock covered thereby, including Shares as
to which the Option would not otherwise be vested and exercisable. To the extent
it has not been previously exercised, an Option will terminate immediately prior
to the  consummation of such proposed  action.  (c) Merger or Asset Sale. In the
event of a merger of the Company with or into another  corporation,  or the sale
of substantially all of the assets of the Company, each outstanding Option shall
be  assumed  or an  equivalent  option  or right  substituted  by the  successor
corporation  or a Parent or Subsidiary of the successor  corporation,  or in the
event that the successor  corporation  refuses to assume or  substitute  for the
Option,  the Option  shall fully vest and the  Optionee  shall have the right to
exercise  the Option as to all of the  Optioned  Stock,  including  Shares as to
which it would  not  otherwise  be  vested  and  exercisable.  If an  Option  is
exercisable  in lieu of assumption or  substitution  in the event of a merger or
sale of  assets,  the  Administrator  shall  notify the  Optionee  in writing or
electronically  that the  Option  shall be fully  vested and  exercisable  for a
period of fifteen (15) days from the date of such  notice,  and the Option shall
terminate  upon  the  expiration  of  such  period.  For  the  purposes  of this
paragraph,  the Option shall be considered  assumed if,  following the merger or
sale of assets,  the option or right  confers  the right to purchase or receive,
for each Share of Optioned Stock subject to the Option  immediately prior to the
merger or sale of assets,  the  consideration  (whether  stock,  cash,  or other
securities  or property)  received in the merger or sale of assets by holders of
Common Stock for each Share held on the effective date of the  transaction  (and
if holders were  offered a choice of  consideration,  the type of  consideration
chosen by the  holders  of a  majority  of the  outstanding  Shares);  provided,
however, that if such consideration received in the merger or sale of assets was
not  solely  common  stock  of the  successor  corporation  or its  Parent,  the
Administrator  may, with the consent of the successor  corporation,  provide for
the consideration to be received upon the exercise of the Option, for each Share
of  Optioned  Stock  subject to the  Option,  to be solely  common  stock of the
successor  corporation or its Parent equal in fair market value to the per share
consideration  received  by  holders  of Common  Stock in the  merger or sale of
assets.  13.  Date of Grant.  The date of grant of an Option  shall be,  for all
purposes,  the date on which the Administrator makes the determination  granting
such Option,  or such other later date as is  determined  by the  Administrator.
Notice  of the  determination  shall  be  provided  to each  Optionee  within  a
reasonable time after the date of such grant.  14.  Amendment and Termination of
the Plan. (a) Amendment and Termination. The Board may at any time amend, alter,
suspend or terminate  the Plan.  The Plan shall  terminate  upon the approval by
stockholders of a new plan which provides that Shares under this Plan, including
unissued Shares and Shares which become  available as a result of termination of
Options,  shall be  reserved  under the new plan.  (b)  Effect of  Amendment  or
Termination.  No amendment,  alteration,  suspension or  termination of the Plan
shall  impair the  rights of any  Optionee,  unless  mutually  agreed  otherwise
between the Optionee and the  Administrator,  which agreement must be in writing
and signed by the Optionee  and the Company.  15.  Conditions  Upon  Issuance of
Shares.  (a)  Legal  Compliance.  Shares  shall not be  issued  pursuant  to the
exercise of an Option  unless the  exercise of such Option and the  issuance and
delivery  of  such  Shares  shall  comply  with  all  Applicable  Laws,  and the
requirements of any stock exchange or quotation system upon which the Shares may
then be listed or  quoted,  and shall be  further  subject  to the  approval  of
counsel  for the  Company  with  respect  to  such  compliance.  (b)  Investment
Representations.  As a condition to the  exercise of an Option,  the Company may
require the person  exercising  such Option to represent and warrant at the time
of any such exercise that the Shares are being purchased only for investment and
without  any  present  intention  to sell or  distribute  such Shares if, in the
opinion of counsel for the  Company,  such a  representation  is  required.  16.
Liability of Company.  The inability of the Company to obtain authority from any
regulatory body having jurisdiction,  which authority is deemed by the Company's
counsel to be necessary to the lawful issuance and sale of any Shares hereunder,
shall relieve the Company of any liability in respect of the failure to issue or
sell  such  Shares  as to which  such  requisite  authority  shall not have been
obtained. 17. Reservation of Shares. The Company,  during the term of this Plan,
will at all times reserve and keep  available  such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.

                                                                   EXHIBIT-10.9

                  SUBLEASE  made  as of the  1st day of  October,  1996,  by and
between  INTERTEC,  A  DIVISION  OF  INNOVATIVE  CAPITAL  MANAGEMENT,   INC.,  a
California corporation, having an office at 25 Corte Madera Avenue, Mill Valley,
California  94941  (hereinafter  called  "Sublandlord"),   and  ELECTRONIC  HAIR
STYLING,  INC., a Delaware  corporation,  having an office at One Lovell Avenue,
Mill Valley, California 94941 (hereinafter called "Subtenant").

                                                W I T N E S S E T H:

     WHEREAS:  A. By lease  (hereinafter  called  the  "Overlease")  dated as of
October 1, 1996,  RAINIER CONCEPTS,  LTD.  (hereinafter  called  "Overlandlord")
leased to  Sublandlord  the building  known as One Lovell  Avenue,  Mill Valley,
California  (hereinafter  called the "Building") in accordance with the terms of
the  Overlease.  A copy of the Overlease  (from which certain terms which do not
relate  to  Subtenant's  obligations  hereunder  have  been  deleted)  has  been
previously  delivered  by  Sublandlord  to  Subtenant;  and B.  Sublandlord  and
Subtenant  desire to  consummate  a  subleasing  of a portion of the Building on
terms  and  conditions  contained  in this  agreement  (hereinafter  called  the
"Sublease").  NOW,  THEREFORE,  in  consideration  of the mutual  covenants  and
agreements  hereinafter  contained,  it is  hereby  agreed as  follows:  1. 1.1.
Sublandlord   hereby  leases  to  Subtenant  and  Subtenant  hereby  hires  from
Sublandlord the portion of the Building  (approximately 6,008 square feet) shown
on  Exhibit A annexed  hereto  and made a part  hereof  (hereinafter  called the
"Premises") for a term  (hereinafter  called the "Sublease Term") to commence on
the date hereof (hereinafter called the "Sublease Commencement Date") and to end
on the day preceding the expiration of the Overlease, as same may be extended in
accordance  with  the  provisions  thereof  (hereinafter  called  the  "Sublease
Expiration  Date"),  at an annual fixed rent  (hereinafter  called "fixed annual
rent")  of  $108,144  per  annum,  to be paid by  Subtenant  to  Sublandlord  at
Sublandlord's  office (or such other location as Sublandlord shall designate) in
equal monthly  installments of $9,012 in advance, on the first day of each month
during the  Sublease  Term  without any setoff,  offset,  abatement or reduction
whatsoever.  Sublandlord  shall not, without the consent of Subtenant (which, so
long as Subtenant is fully performing hereunder,  may be withheld in Subtenant's
sole  discretion),  modify the  Overlease  or  exercise  any  option  granted to
Sublandlord so as to provide for the  termination of the Overlease  prior to the
Sublease  Expiration  Date.  1.2.  Subtenant  shall also be permitted to use the
fixtures and equipment  listed on Exhibit B annexed  hereto and made a part here
during the term of this Sublease for an additional  monthly  charge of $1,774.00
per month. 2. 2.1. Subtenant shall not (a) assign this Sublease,  nor (b) permit
this Sublease to be assigned by operation of law or otherwise,  nor (c) underlet
all or any part of the  Premises  nor (d) permit the  Premises or any desk space
therein to be occupied by any person(s)  other than  employees or consultants of
Subtenant,  without first obtaining:  (i)  Overlandlord's  consent and all other
required consents and requirements with respect to such assignment or subletting
as set forth in and pursuant to the Overlease,  and (ii)  Sublandlord's  consent
which, so long as Overlandlord's consent is obtained,  shall not be unreasonably
withheld  or delayed  and shall be given or  withheld  within  the time  periods
provided  therefor under the Overlease.  2.2.  Sublandlord  shall cooperate with
Subtenant and, after notice,  shall, at Subtenant's expense, use reasonable good
faith efforts in seeking to obtain  Overlandlord's  consent  and/or  performance
under  the  Overlease.  2.3.  If  Overlandlord  shall  default  in  any  of  its
obligations  with  respect to the  Premises,  or there  shall  exist a bona fide
dispute with Overlandlord under the terms, covenants, conditions, provisions and
agreements  of  this  Sublease  and/or  the  Overlease  and  Subtenant  notifies
Sublandlord in writing that Subtenant has previously  notified  Overlandlord  of
such  dispute  and that such  default  or  notice  has been  disregarded  or not
reasonably satisfactorily acted upon, then Sublandlord shall notify Overlandlord
of such default or dispute in its name on Subtenant's behalf. Subtenant shall be
entitled to participate  with  Sublandlord in the  enforcement of  Sublandlord's
rights against  Overlandlord,  but Sublandlord shall have no obligation to bring
any action or proceeding nor to take any steps to enforce  Sublandlord's  rights
against  Overlandlord.  If, after written  request from  Subtenant,  Sublandlord
shall  fail or  refuse  to  take  appropriate  action  for  the  enforcement  of
Sublandlord's   rights  against  Overlandlord  with  respect  to  the  Premises,
Subtenant shall have the right to take such action in its own name, and for such
purpose  and only to such  extent,  all of the rights of  Sublandlord  under the
Overlease  are hereby  conferred  upon and assigned to Subtenant  and  Subtenant
hereby is  subrogated  to such rights to the extent that the same shall apply to
the Premises.  If any such action against  Overlandlord,  in  Subtenant's  name,
shall be barred by reason of lack of privity,  non-assignability  or  otherwise,
Subtenant  may take such action in  Sublandlord's  name  provided  Subtenant has
obtained the prior written  consent of  Sublandlord  (in each  instance),  which
consent  shall not be  unreasonably  withheld or delayed  (and if it is apparent
that Subtenant must act promptly in order to preserve its rights, any failure on
Sublandlord's  part  to  respond  to  Subtenant's  request  to  take  action  in
Sublandlord's  name  within ten (10) days  after  Subtenant's  request  shall be
automatically   deemed  Sublandlord's   consent  thereto),   and  in  connection
therewith,  Subtenant  does  hereby  agree to  indemnify  and  hold  Sublandlord
harmless  from and  against all  liability,  loss or damage  including,  without
limitation, reasonable attorneys' fees and disbursements, which Sublandlord
shall  suffer by reason of such  action.  In any event,  Subtenant  shall not be
allowed any abatement or diminution of fixed rent or additional  rent under this
Sublease  because of  Overlandlord's  failure to perform any of its  obligations
under the Overlease.

                  2.4. If Sublandlord  elects to pursue any remedy  provided for
in the  Overlease in addition to or in  cooperation  with  Subtenant,  Subtenant
shall not be required to reimburse  Sublandlord  for its expenses in  connection
therewith if such  reimbursement  would be in addition to its own  expenses,  so
that  Subtenant  shall only be required to pay legal fees and  expenses one time
(per  occasion)  in  connection  with the  pursuit  of its  remedies  under  the
Overlease.

                  3.

                  3.1. Except as herein otherwise  expressly provided and except
for the obligation to pay rent and additional  rent under the Overlease,  all of
the terms, covenants,  conditions,  benefits, enjoyments,  privileges, services,
and provisions set forth in the Overlease are hereby incorporated in, and made a
part of this Sublease,  and such rights and  obligations as are contained in the
Overlease are hereby imposed upon and granted to the respective  parties hereto;
the Sublandlord  herein being  substituted for the Landlord in the Overlease and
the Subtenant  herein being  substituted  for the Tenant named in the Overlease;
provided,  however, that Sublandlord herein shall not be liable for any defaults
by  Overlandlord  other  than  those  caused (i) solely as a result of the gross
negligence  or  wilful  misconduct  of  Sublandlord  or  (ii) by  breach  of the
Underlying  Lease not  occasioned  in whole or in part by any act,  omission  or
breach  hereunder by Subtenant;  and, if Overlandlord is not the fee owner,  the
owner in fee of the land and Building of which the  Premises are a part.  If the
Overlease shall be terminated for any reason during the term hereof, then and in
that event this Sublease shall thereupon automatically terminate and Sublandlord
shall have no liability to Subtenant by reason thereof.  Upon the termination of
this Sublease,  whether by forfeiture,  lapse of time or otherwise,  or upon the
termination of Subtenant's right to possession, Subtenant will at once surrender
and deliver up the Premises in good condition and repairs,  reasonable  wear and
tear excepted.

                  3.2. For the purposes of this Sublease, the Witnesseth clause,
Articles 2, 15, 34, 39 and 43 of the Overlease shall not be deemed  incorporated
in or made a part  hereof and shall be deemed  deleted  from the  Overlease  for
purposes of this Sublease.

                  3.3.   Notwithstanding  anything  to  the  contrary  contained
elsewhere herein, in the event that Sublandlord's rights under the Overlease are
terminated or Sublandlord  surrenders the Premises,  for any reason  whatsoever,
Overlandlord  shall  have  the  right  (but  not the  obligation)  to  recognize
Subtenant as a direct tenant of the Premises,  upon notice to Subtenant given on
or before the date which is  fifteen  (15) days  following  the  termination  of
Sublandlord's  rights under the Overlease or the  surrender of the Premises,  in
which event  Subtenant  shall attorn to and recognize  Overlandlord  as Landlord
(with  Subtenant  as  Tenant)  under  the  Overlease  upon all of the  terms and
conditions thereof;  provided,  however, that in such event, the financial terms
(i.e. the rent,  additional rent and other charges) under the Overlease shall be
deemed automatically  modified so that such financial terms shall in no event be
more onerous than the financial terms contained in this Sublease.

                  4.

                  4.1.  Subtenant  has  examined the  Premises,  is aware of the
physical  condition  thereof,  and  agrees  to take the  same "as is,"  with the
understanding  that there shall be no obligation on the part of  Sublandlord  to
incur any expense  whatsoever in connection with the preparation of the Premises
for Subtenant's occupancy thereof.

                  4.2.  Notwithstanding  anything to the  contrary  contained in
Section 4.1 above,  Sublandlord  represents  that, to the best of its knowledge,
the cabling and phone switching presently existing in the Premises is in working
order as of the date hereof.

                  5.

5.1.  Subtenant  agrees that the Premises  shall be occupied  only as executive,
administrative and general offices for Subtenant's business.

                  6.

                  6.1. This Sublease is conditioned  upon the consent thereto by
Overlandlord  which  consent  shall be  evidenced  by  Overlandlord's  signature
appended hereto or a separate  consent in the form utilized by Overlandlord  for
such purposes.

                  6.2.  Except  as  otherwise   specifically   provided  herein,
wherever in this Sublease Subtenant is required to obtain Sublandlord's  consent
or approval,  Subtenant  understands  that  Sublandlord may be required to first
obtain the consent or approval of Overlandlord. Sublandlord agrees to reasonably
cooperate  (without  expenditure  of funds or resort to or threat of litigation)
with  Subtenant in obtaining  Overlandlord's  consent or approval as provided in
the Overlease.

                  7.

                  7.1.  Subtenant  acknowledges that the services to be rendered
to the Premises are to be rendered by Overlandlord. Anything in this Sublease to
the contrary notwithstanding,  if there exists a breach by Sublandlord of any of
its obligations under this Sublease and, concurrently, a corresponding breach by
Overlandlord  under the Overlease of its obligations under the Overlease exists,
then and in such event, Subtenant's sole remedy against Sublandlord in the event
of any breach of obligations  under this Sublease shall be the right to pursue a
claim in the name of Sublandlord  against  Overlandlord,  and Sublandlord agrees
that it will, at Subtenant's expense, cooperate with Subtenant in the pursuit of
such claim.


<PAGE>


                  7.2. Anything  contained in any provisions of this Sublease to
the contrary notwithstanding, Subtenant agrees, with respect to the Premises, to
comply  with and  remedy  any  default  claimed  by  Overlandlord  and caused by
Subtenant,  within  the  period  allowed  to  Sublandlord  as  tenant  under the
Overlease, even if such time period is shorter than the period otherwise allowed
in the  Overlease,  due to the fact that notice of default from  Sublandlord  to
Subtenant is given after the corresponding  notice of default from Overlandlord.
Provided  that  the  corresponding   payment  has  been  made  by  Subtenant  to
Sublandlord hereunder,  Sublandlord agrees to pay the then due installment(s) of
rent and additional rent due under the Overlease.  Sublandlord agrees to forward
to  Subtenant,  upon receipt  thereof by  Sublandlord,  a copy of each notice of
default  received by  Sublandlord in its capacity as tenant under the Overlease.
Subtenant agrees to forward to Sublandlord,  upon receipt thereof, copies of any
notices received by Subtenant with respect to the Premises from  Overlandlord or
from  any  governmental  authorities.  Sublandlord  agrees  that  in  the  event
Sublandlord   receives  any  abatement  under  the  Overlease  as  a  result  of
Overlandlord's  failure  to  provide  services  thereunder,  Subtenant  shall be
entitled to a corresponding abatement hereunder.

                  8.

                  8.1.  Sublandlord  represents (a) that it is the holder of the
interest of the tenant under the  Overlease,  (b) that the  overlease is in full
force and effect and (c) that the copy of the Overlease  delivered to Subtenant,
as referenced above, remains unamended and unmodified.

                  9.

                  9.1. This  Sublease is subject to, and Subtenant  accepts this
Sublease  subject to, any amendments and supplements to the Overlease  hereafter
made between  Overlandlord and Sublandlord,  provided that any such amendment or
supplement  to the  overlease  will not prevent or  adversely  affect the use by
Subtenant  of the  Premises  in  accordance  with the  terms  of this  Sublease,
increase the  obligations of Subtenant or decrease its rights under the Sublease
or in any other way materially adversely affect Subtenant.

                  9.2. This Sublease is subject and subordinate to the Overlease
and to all ground or  underlying  leases and to all  mortgages  which may now or
hereafter  affect such leases or the real  property of which the  Premises are a
part and all renewals, modifications,  replacements and extensions of any of the
foregoing.  This Section 9.2 shall be selfoperative and no further instrument of
subordination shall be required. To confirm such subordination,  Subtenant shall
execute promptly any certificate that Sublandlord may request.

                  10.

                  10.1.  Subtenant  covenants,   represents  and  warrants  that
Subtenant  has had no  dealings  or  communications  with any broker or agent in
connection with the consummation of this Sublease,  and Subtenant  covenants and
agrees to pay, hold harmless and indemnify  Sublandlord from and against any and
all cost,  expense (including  reasonable  attorneys' fees) or liability for any
compensation,  commissions or charges  claimed by any broker or agent other than
such brokers with respect to this Sublease or the negotiation thereof.

                  11.

                  11.1.  Subtenant  acknowledges  that it is  familiar  with the
provisions of the  Overlease.  In the event any payment of  Additional  Rent (as
defined in the Overlease) is due and owing by Sublandlord to Overlandlord during
the term of this Sublease,  then Subtenant shall pay as additional rent pursuant
to this  Sublease an amount equal to 100% of such  Additional  Rent. At any time
payment  of any  Additional  Rent is due under the  Overlease,  Sublandlord  may
deliver to Subtenant a statement  with respect to such payment,  within ten (10)
days  after  delivery  of such  statement,  Subtenant  shall pay to  Sublandlord
additional rent determined as aforesaid in this Section 11.1.

                  12.

                  12.1. Any notice,  demand or  communication  which,  under the
terms of this Sublease or under any statute or municipal  regulation must or may
be given or made by the parties hereto, shall be in writing and given or made by
either hand  delivery,  overnight  delivery by a nationally  recognized  courier
service or by mailing the same by  certified  mail,  return  receipt  requested,
addressed to the party for whom intended at its address set forth above.  Either
party,  however,  may designate such new or other address to which such notices,
demands or  communications  thereafter shall be given,  made or mailed by notice
given in the manner prescribed herein. Any such notice,  demand or communication
shall be  deemed  given  or  served,  as the  case may be,  on the date of first
attempted delivery,  if by hand or overnight  delivery,  or three (3) days after
delivery to the Post  Office,  if delivery by  certified  mail,  return  receipt
requested.

                  13.

                  13.1. Subtenant may make no changes,  alterations,  additions,
improvements or decorations in, to or about the Premises  without  Sublandlord's
prior written consent in each instance.

                  14.

                  14.1. So long as Subtenant pays all of the rent and additional
rent due under this Sublease and performs all of Subtenant's  other  obligations
hereunder,  Subtenant  shall  peacefully  and quietly  have,  hold and enjoy the
Premises  subject,  however,  to the terms,  provisions and  obligations of this
Sublease and the Overlease.

                  14.2.  Sublandlord  agrees  that,  in  the  event  Sublandlord
defaults under the terms,  covenants,  conditions,  provisions and agreements of
the  Overlease  (provided  same was not caused by Subtenant or was the result of
Subtenant's  actions  or  inactions  with  respect  to  Subtenant's  obligations
hereunder),  then in such  event,  Sublandlord  covenants  and agrees to defend,
indemnify and hold Subtenant harmless from any and all claims,  causes of action
against or damages to Subtenant resulting solely and directly therefrom.

                  15.

                  15.1. This Sublease may not be changed orally,  but only by an
agreement in writing signed by the party against whom enforcement of any waiver,
change, modification or discharge is sought.

                  15.2.  This  Sublease  shall not be binding  upon  Sublandlord
unless and until it is signed by  Sublandlord  and delivered to Subtenant.  This
Section 15.2 shall not be deemed to modify the provisions of Article 6 hereof.

                  15.3. This Sublease  constitutes the entire agreement  between
the parties and all representations and understandings have been merged herein.

                  15.4.  This Sublease  shall inure to the benefit of all of the
parties hereto,  their  successors and (subject to the provisions  hereof) their
assigns.

                    15.5.   This  Sublease  may  be  executed  in  one  or  more
               counterparts,  all of which together shall constitute one and the
               same instrument.

                  15.6.  Nothing  herein  contained  shall be deemed to  release
Sublandlord  from its obligations  under the Overlease,  which such  obligations
shall remain throughout the term of the Overlease.

          15.7.This  Sublease  shall be governed by or construed  in  accordance
               with the laws of the State of California.

                  16.

                    16.1. "Change of Control" means the occurrence of any of the
               following events:

                  (i) Any "person"  (as such term is used in Sections  13(d) and
14(d) of the  Securities  Exchange  Act of 1934,  as  amended) is or becomes the
"beneficial  owner"  (as  defined in Rule 13d-3  under  said Act),  directly  or
indirectly,  of securities of the Company  representing 50% or more of the total
voting power represented by the Company's then outstanding voting securities; or

                  (ii) A change in the  composition of the Board of directors of
the  Company as a result of which  fewer than a majority  of the  directors  are
"Incumbent Directors." "Incumbent Directors" shall mean directors who either (A)
are  directors  of the Company as of the date  hereof,  or (B) are  elected,  or
nominated for election,  to the Board of Directors  with the  affirmative  votes
(either by a specific vote or by approval of the proxy  statement of the Company
in which such  person is named as a nominee for  election as a director  without
objection  to such  nominations)  of at least  three-quarters  of the  Incumbent
Directors at the time of such election or  nomination  (but shall not include an
individual  whose  election or  nomination  is in  connection  with an actual or
threatened  proxy contest relating to the election of directors of the Company);
or
                  (iii)  The  shareholders  of the  Company  approve a merger or
consolidation of the Company with any other corporation,  other than a merger or
consolidation  which  would  result  in the  voting  securities  of the  Company
outstanding  immediately  prior  thereto  continuing  to  represent  (either  by
remaining  outstanding  or by being  converted  into  voting  securities  of the
surviving  entity)  at least  fifty  percent  (50%) of the  total  voting  power
represented  by the voting  securities of the Company or such  surviving  entity
outstanding immediately after such merger or consolidation,  or the shareholders
of the  Company  approve a plan of  complete  liquidation  of the  Company or an
agreement for the sale or disposition by the Company of all or substantially all
of the Company's assets.

                  16.2  Notwithstanding  any other provision in this Sublease or
the Overlease,  in the event of a Change of Control  Sublandlord may at any time
thereafter  terminate the term of this Sublease  provided in Section 1.1 upon 30
days written notice to Subtenant.



<PAGE>


                  IN WITNESS WHEREOF,  the parties have hereunto set their hands
and seals as of the day and year first above written.

                    INTERTEC, A DIVISION OF INNOVATIVE CAPITAL MANAGEMENT, INC.
                      Sublandlord


                      By_____/s/ Sandra L. Hoff_____
                      Sandra L. Hoff, Vice President



                     ELECTRONIC HAIR STYLING, INC.,
                     Subtenant


                      By _/s/ John D. Hellmann_____________
                       John D. Hellmann, Vice President, Chief Financial Officer



THE FOREGOING IS CONSENTED
TO BY RAINIER CONCEPTS, LTD.,
Overlandlord


By__/s/ Sandra L. Hoff______
Partner



                                                                   EXHIBIT-11.1


                             THE LAMAUR CORPORATION
                            --------------------------------------------------
                             COMPUTATION OF PER SHARE EARNINGS $(000)
                             --------------------------------------------------
                             Years Ended December 31,

                                           1996          1995              1994


Net Income (loss)                        $  553        $(1,382)          $ (616)
- - ---------------------
Dividends on Series B Preferred Stock      (233)
- - ------------------------------         --------------- ------------ ------------
Net Income (Loss) Available to 
Common Shareholders                      $  320        $(1,382)          $ (616)
                                                                                

Number of Shares:
  Weighted Average Shares Outstanding     4,541          2,667            2,498
  Effect of Shares Issued within One Year
  of Public Offering                         16            294              463
  Incremental Shares from the Exercise
  of Warrants and Options (1)               392            465              465
  Shares Issued Upon the Conversion of
  Series A Preferred Stock                  660            660              660
                                       
Total Weighted Average Common and
 Common Equivalent Shares Outstanding     5,609          4,086            4,086
                                         =========== ============= =============

Net Income (Loss) Per Share             $   .06        $  (.34)         $  (.15)
                                         =========== ============== ============


(1) In accordance with the rules of the Securities and Exchange Commission,
common stock and common stock  equivalents of the Company issued within one year
of its initial public  offering have been  considered as  outstanding  since the
inception of the Company using the treasury  stock method,  even though they are
anti-dilutive in loss periods. Common stock equivalents issued prior to one year
of the Company's  initial  public  offering are excluded in loss periods as they
are anti-dilutive.
(2) Fully diluted earnings per share is not presented since it is anti-dilutive.



                                                                   EXHIBIT-23.1


INDEPENDENT AUDITOR'S CONSENT

We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-12029  on Form  S-8 of The  Lamaur  Corporation  (formerly  Electronic  Hair
Styling, Inc.) of our report dated March 26, 1997 on the financial statements of
The Lamaur Corporation and of our report dated January 24, 1996 on the financial
statements of PCD, the Personal Care  division of DowBrands  L.P.  (which report
expresses an unqualified  opinion on such  financial  statements and includes an
explanatory paragraph referring to PCD's basis of presentations), both appearing
in this Annual Report on Form 10-K of The Lamaur  Corporation for the year ended
December 31, 1996.



Deloitte & Touche LLP
San Francisco, California
March 26, 1997

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary  financial  information  extracted from the
audited  financial  statements  of The  Lamaur  Corporation  for the year  ended
December  31,  1996  and is  qualified  in its  entirety  by  reference  to such
financial statements.
</LEGEND>
<CIK>                         0001011154
<NAME>                        The Lamaur Corporation
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   DEC-31-1996
<CASH>                                         12,081
<SECURITIES>                                        0
<RECEIVABLES>                                  19,541
<ALLOWANCES>                                      850
<INVENTORY>                                    11,699
<CURRENT-ASSETS>                               42,967
<PP&E>                                         19,918
<DEPRECIATION>                                  1,443
<TOTAL-ASSETS>                                 61,566
<CURRENT-LIABILITIES>                          16,591
<BONDS>                                        14,723
                               0
                                    13,500
<COMMON>                                           56
<OTHER-SE>                                     16,696
<TOTAL-LIABILITY-AND-EQUITY>                   30,252
<SALES>                                       117,083
<TOTAL-REVENUES>                              117,083
<CGS>                                          70,215
<TOTAL-COSTS>                                  70,215
<OTHER-EXPENSES>                               45,641
<LOSS-PROVISION>                                   64
<INTEREST-EXPENSE>                              1,386
<INCOME-PRETAX>                                   553
<INCOME-TAX>                                        0
<INCOME-CONTINUING>                               553
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                      553
<EPS-PRIMARY>                                     .06
<EPS-DILUTED>                                     .06
        





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