LAMAUR CORP
PRE 14A, 1998-09-04
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>   1
                            SCHEDULE 14A INFORMATION

PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[X] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by 
       Rule 14a-6(e)(2)) 
[ ] Definitive Proxy Statement 
[ ] Definitive Additional Materials 
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                             THE LAMAUR CORPORATION
                (Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):
[X]   No Fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

         1)      Title of each class of securities to which transaction applies:

                 ---------------------------------------------------------------
         2)      Aggregate number of securities to which transaction applies:

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         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11: (1)

                 ---------------------------------------------------------------
         4)      Proposed maximum aggregate value of transaction:

                 ---------------------------------------------------------------
         5)      Total fee paid:

                 ---------------------------------------------------------------

[ ]   Fee paid previously with preliminary materials.
[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was 
      paid previously. Identify the previous filing by registration statement 
      number, or the Form or Schedule and the date of its filing.

         1)      Amount Previously Paid:

                 ---------------------------------------------------------------
         2)      Form, Schedule or Registration Statement No.:

                 ---------------------------------------------------------------
         3)      Filing Party:

                 ---------------------------------------------------------------
         4)      Date Filed:

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<PAGE>   2
 
                             THE LAMAUR CORPORATION
 
                                                                          , 1998
 
Dear Stockholder:
 
     This year's annual meeting of stockholders will be held on October 16, 1998
at 10:00 a.m. local time, in the conference room at the Company's principal
offices located at One Lovell Avenue, Mill Valley, California 94941. You are
cordially invited to attend.
 
     The Notice of Annual Meeting of Stockholders and a Proxy Statement, which
describe the formal business to be conducted at the meeting, follow this letter.
 
     As a result of the Company's economic difficulty, we have retained
investment bankers and, with their assistance, have been actively pursuing
strategic transactions in order to satisfy the needs of our creditors and to
rationalize our business going forward. The Company recently sold its Salon
brands to a subsidiary of Shiseido for $11 million. To further improve our
financial condition we are restructuring operations to reduce overhead expenses
and enhance value and we are actively pursuing a buyer for the manufacturing
business. A final decision as to whether to sell the manufacturing business will
depend upon the offers we receive and our analysis of the potential of that
business. The enclosed Proxy Statement provides a summary of the status of such
activities, and our current thinking about a possible reorganization. Most
importantly, we are seeking your approval of the sale of our manufacturing
business, should an offer be negotiated. Your vote on this and the other matters
before the meeting is critical, and we ask you to return your proxy promptly.
 
     After reading the Proxy Statement and accompanying materials, please mark,
sign and promptly return the enclosed proxy card in the prepaid envelope to
assure that your shares will be represented. Your shares cannot be voted unless
you date, sign, and return the enclosed proxy card or attend the annual meeting
in person. Regardless of the number of shares you own, your careful
consideration of, and vote on, the matters before our stockholders is important.
 
     A copy of the Company's Annual Report and most recent Quarterly Report to
Stockholders are also enclosed for your information. At the annual meeting we
will review the activities of The Lamaur Corporation over the past year and our
plans for the future. The Board of Directors and Management look forward to
seeing you at the annual meeting.
 
                                          Very truly yours,
 
                                          DON G. HOFF
                                          Chairman of the Board and
                                          Chief Executive Officer
<PAGE>   3
 
                             THE LAMAUR CORPORATION
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        TO BE HELD                , 1998
 
TO THE STOCKHOLDERS:
 
     Please take notice that the Annual Meeting of the Stockholders of The
Lamaur Corporation, a Delaware corporation (the "Company"), will be held on
            , 1998, at 10:00 a.m., local time, in the conference room at the
Company's principal offices located at One Lovell Avenue, Mill Valley,
California 94941, for the following purposes:
 
          1. To elect five directors to hold office for a one year term and
     until their respective successors are elected and qualified;
 
          2. To ratify a reduction in the number of members of the board of
     directors from seven to five;
 
          3. To consider and vote upon a proposal to approve and adopt a
     potential sale of certain assets relating to the Company's manufacturing
     operations in consideration for the highest bid and on such other terms as
     the Company negotiates as described under "Proposal 3: Approval and
     Adoption of Sale of Assets" in the accompanying Proxy Statement.
 
          4. To consider, approve and ratify the appointment of Deloitte &
     Touche LLP as the Company's independent public auditors for the year ending
     December 31, 1998; and
 
          5. To transact such other business as may properly come before the
     meeting or any adjournment thereof.
 
     Stockholders of record at the close of business on                , 1998
are entitled to notice of, and to vote at, this meeting and any adjournment or
postponement thereof. For ten days prior to the meeting, a complete list of
stockholders entitled to vote at the meeting will be available for examination
by any stockholder, for any purpose relating to the meeting, during ordinary
business hours at the Company's principal offices located at One Lovell Avenue,
Mill Valley, California 94941.
 
                                          By order of the Board of Directors,
 
                                          JOHN D. HELLMANN
                                          Secretary
Mill Valley, California
            , 1998
 
IMPORTANT: PLEASE FILL IN, DATE, SIGN AND PROMPTLY MAIL THE ENCLOSED PROXY CARD
IN THE ACCOMPANYING POSTAGE-PAID ENVELOPE TO ASSURE THAT YOUR SHARES WILL BE
REPRESENTED AT THE MEETING. IF YOU ATTEND THE MEETING, YOU MAY CHOOSE TO VOTE IN
PERSON EVEN IF YOU HAVE PREVIOUSLY SENT IN YOUR PROXY CARD.
<PAGE>   4
 
                             THE LAMAUR CORPORATION
                            ------------------------
 
                                PROXY STATEMENT
                                      FOR
                      1998 ANNUAL MEETING OF STOCKHOLDERS
 
     The accompanying proxy is solicited by the Board of Directors (the "Board")
of The Lamaur Corporation, a Delaware corporation ("Lamaur" or the "Company"),
for use at its annual meeting of stockholders to be held on             , 1998,
or any adjournment or postponement thereof at 10:00 a.m., local time, in the
conference room at the Company's principal offices located at One Lovell Avenue,
Mill Valley, California 94941, for the purposes set forth in the accompanying
Notice of Annual Meeting of Stockholders. The date of this Proxy Statement is
            , 1998, the approximate date on which this Proxy Statement and the
accompanying form of proxy were first sent or given to stockholders.
 
                       SOLICITATION AND VOTING OF PROXIES
 
     The cost of soliciting proxies will be borne by the Company. In addition to
soliciting stockholders by mail through its employees, the Company will request
banks and brokers, and other custodians, nominees and fiduciaries, to solicit
their customers who hold stock of the Company registered in the names of such
persons and will reimburse them for their reasonable, out-of-pocket costs. The
Company may use the services of its officers, directors and others to solicit
proxies, personally or by telephone, without additional compensation.
 
     On             , 1998 (the "Record Date"), the Company had outstanding
               shares of its common stock (the "Common Stock"), all of which are
entitled to vote with respect to all matters to be acted upon at the annual
meeting. Each stockholder of record as of that date is entitled to one vote for
each share of Common Stock held by such stockholder. Also, as of the Record
Date, the Company had outstanding 1,000,000 shares of Series A Preferred Stock
and 763,500 shares of Series B Preferred Stock (the Series A Preferred Stock and
the Series B Preferred Stock together, the "Preferred Stock"). The Preferred
Stock is convertible into an aggregate of 1,163,910 shares of Common Stock at a
rate of 0.66 shares of Common Stock per share of Preferred Stock held. Each
holder of Preferred Stock is entitled to one vote for each share of Common Stock
into which such Preferred Stock held by such stockholder is convertible.
 
     The Company's Bylaws provide that a majority of all of the shares of the
stock entitled to vote, whether present in person or represented by proxy, shall
constitute a quorum for the transaction of business at the meeting. The
Preferred Stock votes with the Common Stock on an as-converted basis on all
matters, except as otherwise required by Delaware law or by the Company's
Certificate of Incorporation. Votes for and against, abstentions and "broker
non-votes" will each be counted as present for purposes of determining the
presence of a quorum.
 
     All shares represented by a proxy will be voted, and where a stockholder
specifies by means of his or her proxy a choice with respect to any matter to be
acted upon, the shares will be voted in accordance with the specification so
made. If no choice is indicated on the proxy, the shares will be voted in favor
of the proposal. A stockholder giving a proxy has the power to revoke his or her
proxy at any time before the time it is exercised by delivering to the Secretary
of the Company a written instrument revoking the proxy or a duly executed proxy
with a later date, or by attending the meeting and voting in person.
 
                            INFORMATION ABOUT LAMAUR
 
RECENT EVENTS
 
     In March 1998, the Company retained the investment banking firm of McCabe,
Mintz & Company, L.L.C. ("MMC") to explore strategic alternatives to maximize
stockholder value. In 1998, the Company reported earnings of $616,000 in the
first quarter, and losses of $1,710,000 in the second quarter. Expected revenues
for future periods, however, are not expected to generate sufficient cash to
meet the Company's current operating needs and to satisfy its extended
obligations. To address the cash requirements, MMC, in
 
                                        1
<PAGE>   5
 
conjunction with management, has identified numerous potential acquirers of some
or all of the assets of the Company and has sought bids or other proposals from
such parties. The Board has been meeting on a regular basis to review the status
of these proposals and to consider various alternatives available to the
Company. In June, based upon such review, management and the Board determined
that a sale of the Salon brands and certain related assets was most likely to
reach a definitive agreement in the near future. Accordingly, the Board approved
the sale of the brands, inventory and certain intellectual property to the third
party making the most favorable bid, subject to certain minimum bid
requirements. On July 15, 1998 the Company entered into a definitive agreement
with Shiseido Co. Ltd.'s subsidiary, Zotos International, Inc. ("Zotos"), to
sell certain assets of the Company's Professional Salon Brands, including
inventory and other related assets, for a purchase price of $11,000,000, subject
to adjustment based on inventory levels. The transaction closed on July 31,
1998. The proceeds of the sale will be used to pay down a portion of the
Company's bank debt, reduce trade payables and for working capital.
 
     The Company currently intends to continue its retail business, which
generated approximately $67 million in revenue in the last twelve months from
branded products to traditional mass, food and drug retailers. The Company's
WILLOW LAKE(R) brand of shampoos, conditioners and styling aids, launched in
1997, presently accounts for approximately fifty percent of Retail division
revenues. The Company believes that the WILLOW LAKE(R) product line, properly
supported, can provide the foundation upon which additional products can be
added such as bath and body or skin care products. In addition to revenues from
the Company's other retail brands, future growth may come from acquisition or
licensing of other products in the niche segment of the personal care market.
The Company also is considering plans to sell or continue its manufacturing
operations on a contract basis.
 
     Management believes that the Company may be able to generate more cash to
pay creditors through ongoing, reorganized operations than through a sale of its
retail assets, and that the sale of such assets would not be sufficient to
effect any distribution of proceeds to stockholders. Further, management
believes that there is an opportunity for a future return to stockholders
through such reorganized operations. However, the Company with MMC is actively
exploring additional asset sales and will consider offers to acquire all of the
Company's assets or outstanding shares of the Company's stock through a merger,
acquisition or tender offer. Based on information currently available, the
Company believes that a sale of additional assets is likely, and it is currently
anticipated that the Company's manufacturing facility and related assets in
Fridley, Minnesota may be sold. An important factor in any decision to pursue
this plan is the price that the Company might receive for its manufacturing
business and/or its Retail division assets.
 
     No assurance can be given that management and the Board will continue to
carry out its plan for reorganized operations or that if the plan is pursued
that the Company will be successful in carrying out this plan or that the
Company will not determine based upon future offers that it is in the best
interests of the Company, its creditors and its stockholders to sell the retail
assets as well as the manufacturing business.
 
     If the Company determines that a sale of all of its assets (i.e., both the
plant and retail assets) would be in the best interests of the Company, its
creditors and its stockholders, it is anticipated that a plan of liquidation
would be proposed to stockholders. The preferred stockholders are entitled in a
liquidation to a preference of approximately $15 million before any payment may
be made to the holders of Common Stock. Based upon discussions to date, there
will be less than $15 million available for distribution to the preferred
stockholder if all of the assets are sold currently. Therefore, unless the
preferred stockholders waive this right or converts to common, no distribution
would be available to common stockholders. The availability of funds for
distribution to the common stockholders is one of the matters that the Board
will consider in determining whether it is in the interests of the Company, its
creditors and/or its stockholders to continue the operation of the business.
 
     No assurance can be given that any such asset sales will occur at all or
will occur on terms favorable to the Company. The Company finances its ongoing
operations through its credit agreement with Norwest Bank, its primary lender
("Norwest") and by extended terms from its creditors. The Company is currently
in compliance with all covenants in its agreements with Norwest, but no
assurance can be given that the
 
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<PAGE>   6
 
Company will continue to be in compliance with such covenants. Norwest holds a
security interest in substantially all of the Company's assets, including cash.
 
STOCK OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information regarding the beneficial
ownership as of July 31, 1998 of the Company's Common Stock by (i) each
director, (ii) each of the executive officers listed in the Summary Compensation
Table below, (iii) all executive officers and directors as a group and (iv) each
person known by the Company to be the beneficial owner of five percent or more
of the outstanding Common Stock. The percentage owned is calculated based upon
5,884,468 shares of Common Stock outstanding as of July 31, 1998. Unless
otherwise indicated, each of the stockholders has sole voting investment power
with respect to the shares beneficially owned, subject to applicable community
property laws.
 
<TABLE>
<CAPTION>
                                                           AMOUNT AND NATURE OF
                NAME OF BENEFICIAL OWNER                   BENEFICIAL OWNERSHIP    PERCENTAGE OWNED
                ------------------------                   --------------------    ----------------
<S>                                                        <C>                     <C>
Don G. Hoff(1)...........................................       2,044,725                33.4%
  One Lovell Avenue, Mill Valley, CA 94941
Perry D. Hoff(2).........................................       1,841,485                31.2%
  East 5058 Grapeview Loop, Allyn, WA 98524
Intertec Holdings, L.P.(3)...............................       1,810,425                30.8%
  East 5058 Grapeview Loop, Allyn, WA 98524
DowBrands Inc.(4)........................................       1,163,910                16.5%
  9550 Zionsville Road, Indianapolis, IN 46268
Parsow Partnership, Ltd.(5)..............................         543,200                 9.2%
  P.O. Box 0449, Elkhorn, NE 68022
Futurtec, L.P.(6)........................................         419,842                 7.1%
  111 Great Neck Road, Suite 301, Great Neck, NY 11021
Kennedy Capital Management, Inc..........................         340,350                 5.8%
  10829 Olive Boulevard, St. Louis, MO 63141
Dominic J. LaRosa(7).....................................         338,733                 5.8%
Ronald P. Williams(8)....................................          75,270                 1.3%
William M. Boswell(9)....................................          65,634                 1.1%
Michele L. Redmon(10)....................................          44,807                   *
Joseph F. Stiley, III(11)................................          34,200                   *
Harold M. Copperman (12).................................          13,900                   *
All executive officers and directors of the Company as a
  group (14 persons)(13).................................       2,648,329                44.9%
</TABLE>
 
- - - ---------------
  *  Represents less than one percent (1%)
 
 (1) Includes 234,300 shares that may be acquired by Mr. Hoff upon the exercise
     of options exercisable within 60 days of July 31, 1998. Includes 1,810,425
     shares held by Intertec Holdings, L.P. See footnote 3. Mr. Hoff is the
     father of Perry D. Hoff.
 
 (2) Includes 10,560 shares held directly by Mr. Perry Hoff and 20,500 shares
     that may be acquired by Perry D. Hoff upon the exercise of options
     exercisable within 60 days of July 31, 1998. Includes 1,810,425 shares held
     by Intertec Holdings, L.P. See footnote 3. Mr. Perry Hoff is the son of Don
     G. Hoff. See footnote 1.
 
 (3) 1,810,425 shares are by Intertec Holdings, L.P., an investment partnership
     whose general partner is Intertec Holdings, Inc., a corporation of which
     Don G. Hoff is a director, Perry D. Hoff is president and a director and
     other members of the Hoffs' immediate family are the remaining officers and
     directors and whose sole limited partner is Intertec Ltd., a limited
     partnership in which Don G. Hoff, together with his wife, holds a 25%
     limited partner interest, Perry D. Hoff holds a 25% limited partner
     interest and members of the Hoffs' immediate family own the remainder of
     limited partnership interest, and whose general partner is a corporation of
     which Don G. Hoff is a director, Perry D. Hoff is an officer and a director
     and other members of the Hoffs' immediate family are the remaining officers
     and directors.
 
                                        3
<PAGE>   7
 
 (4) Consists of 1,163,910 shares that may be acquired upon the conversion of
     Series A and Series B Convertible Preferred Stock. DowBrands Inc. owns 100%
     of the outstanding Series A and Series B Preferred Stock.
 
 (5) Includes 130,000 shares held by Elkhorn Partners Limited Partnership, an
     affiliate of Parsow Partnership, Ltd., as to which Parsow Partnership, Ltd.
     disclaims beneficial ownership.
 
 (6) Futurtec Capital Corp., the general partner of Futurtec, L.P., exercises
     sole voting and investment power over the shares held by Futurtec, L.P. Ido
     Klear is the sole stockholder of Futurtec Capital Corp.
 
 (7) Includes 20,000 shares held by members of Mr. LaRosa's immediate family, as
     to which Mr. LaRosa disclaims beneficial ownership. Includes 232,000 shares
     that may be acquired upon the exercise of options exercisable on or after
     September 30, 1998. See "Compensation of Directors and Executive
     Officers -- Compensation Committee Report -- Repricing of Options."
 
 (8) Includes 69,800 shares that may be acquired upon the exercise of options
     exercisable on or after September 30, 1998. See "Compensation of Directors
     and Executive Officers -- Compensation Committee Report -- Repricing of
     Options."
 
 (9) Includes 59,600 shares that may be acquired upon the exercise of options
     exercisable on or after September 30, 1998. See "Compensation of Directors
     and Executive Officers -- Compensation Committee Report -- Repricing of
     Options."
 
(10) Includes 39,800 shares that may be acquired upon the exercise of options on
     or after September 30, 1998. See "Compensation of Directors and Executive
     Officers -- Compensation Committee Report -- Repricing of Options."
 
(11) Includes 34,200 shares that may be acquired upon the exercise of options
     exercisable within 60 days of July 31, 1998.
 
(12) Includes 13,900 shares that may be acquired upon the exercise of options
     exercisable within 60 days of July 31, 1998.
 
(13) Includes                shares that may be acquired upon the exercise of
     options and warrants exercisable within 60 days of July 31, 1998.
                    of these options are not exercisable until September 30,
     1998. See "Compensation of Directors and Executive Officers -- Compensation
     Committee Report -- Repricing of Options."
 
                        DIRECTORS AND EXECUTIVE OFFICERS
 
DIRECTORS
 
     Set forth below for all directors are the names, ages, positions with the
Company and period of service. The term of office of each person elected as a
director will continue until the next annual meeting of stockholders or until a
successor has been elected and qualified or until resignation or removal.
 
<TABLE>
<CAPTION>
                NAME OF DIRECTOR                  AGE                     POSITION(S)
                ----------------                  ---                     -----------
<S>                                               <C>   <C>
Don G. Hoff.....................................  62    Chairman of the Board and Chief Executive
                                                        Officer
Dominic J. LaRosa...............................  55    President and CEO -- Lamaur Division and
                                                        Director
Harold M. Copperman(1)(4)(6)....................  64    Director
Perry D. Hoff(3)................................  39    Director
Joseph F. Stiley, III(2)(5).....................  59    Director
</TABLE>
 
- - - ---------------
(1) Chairman of the Audit Committee.
 
(2) Member of the Audit Committee.
 
(3) Chairman of the Nominating Committee.
 
(4) Member of the Nominating Committee.
 
(5) Chairman of the Compensation Committee.
 
(6) Member of the Compensation Committee.
 
                                        4
<PAGE>   8
 
     The Employment Agreement between the Company and Don G. Hoff (the "Hoff
Employment Agreement") provides that Mr. Hoff will continue to be nominated for
election as a director of the Company at each annual meeting of stockholders
through 1998 and be appointed as Chairman of the Board for so long as he serves
as the Company's Chief Executive Officer. See "Employment Agreements and Change
of Control Agreements -- Hoff Employment Agreement."
 
     Don G. Hoff is the founder of the Company and has served as its Chairman of
the Board and Chief Executive Officer since its formation in 1993. Mr. Hoff has
also served as Chairman and Chief Executive Officer of Intertec Holdings, Inc.,
a private investment company specializing in technology, since 1975. Mr. Hoff
serves as a Director for a number of mutual funds with major financial
institutions. He is currently Chairman of Baring's Asia Pacific Fund and has
been a Director of the fund since 1991. He also serves as a Director of a
cluster of Prudential Mutual Funds, including since 1990 the Prudential Short
Term Global Income Fund. He also has been a Director of Baring's Greater China
Fund since 1992. Mr. Hoff spends the majority of his time on the business of the
Company.
 
     Dominic J. LaRosa joined the Company as a director in September 1995, and
has been President and CEO of the Lamaur Division since November 1995. From 1993
to 1995, Mr. LaRosa was the founding President and Chief Executive Officer of
J.B. Williams Company, Inc., a personal care products company. From 1982 to
1992, he held senior management positions at Colgate Palmolive/The Mennen
Company, including President and CEO of the Aromatic Industries Division
(1989-1992), General Manager of the Personal Care Division (1987-1989) and Vice
President, Marketing (1982-1987).
 
     Harold M. Copperman has been a Director of the Company since September
1995. Mr. Copperman is Vice Chairman of Impulse Telecommunications Corporation
("ITC"), a position he has held since 1990. ITC provides strategic management
and engineering consulting resources to enterprises and investors. Mr. Copperman
has held chief executive officer and other senior management, business
development and marketing positions with large multi-national organizations and
entrepreneurial start-up ventures.
 
     Perry D. Hoff has been a Director of the Company since April 1993. He has
been the President and a Director of Intertec Holdings, Inc., since 1990, and a
Director and Vice President of Operations of Innovative Capital Management,
Inc., a private investment company affiliated with Intertec Holdings, L.P., a
major stockholder of the Company, since 1980. Perry D. Hoff is the son of Don G.
Hoff.
 
     Joseph F. Stiley, III joined the Board in March 1994. From 1993 to 1994,
Mr. Stiley was Vice President of the Company, responsible for research and
development. From December 1987 to 1993, Mr. Stiley was a consultant to high
technology companies, including Intertec Ltd. Mr. Stiley has consulted to the
governments of Canada and France, other European and domestic corporations, and
has participated in the development of international standards for
communications.
 
     Meetings of the Board of Directors. The Board of Directors of the Company
held a total of seven meetings during the year ended December 31, 1997. The
Audit Committee held four meetings and the Compensation Committee held four
meetings during the year ended December 31, 1997. Each director attended at
least 75% of Board and, where applicable, committee meetings held during 1997.
 
     The Audit Committee, established in April 1993, consisted of Messrs. Eppner
(Chairman), Dean and Copperman until the resignation of Messrs. Eppner and Dean
on July 27, 1998. On July 14, 1998, the Board elected to change the composition
of the Audit Committee. Currently, Messrs. Copperman (Chairman) and Stiley serve
on the Audit Committee. The functions of the Audit Committee are to recommend
annually to the Board of Directors the appointment of the independent public
accountants of the Company, review the scope of their annual audit and other
services they are asked to perform, review the report on the Company's financial
statements following the audit, review the accounting and financial policies of
the Company and review management's procedures and policies with respect to the
Company's internal accounting controls.
 
     The Compensation Committee, also established in April 1993, currently
consists of Messrs. Stiley (Chairman) and Copperman. Mr. Dean was also a member
until his resignation. The functions of the Compensation Committee are to review
and approve salaries, benefits and bonuses for all executive officers of the
Company, and to review and recommend to the Board of Directors matters relating
to employee
                                        5
<PAGE>   9
 
compensation and employee benefit plans. The Compensation Committee also
administers the Company's stock option plans.
 
     The Nominating Committee, established in February 1997, currently consists
of Messrs. Perry Hoff (Chairman) and Copperman. Mr. Dean was also a member until
his resignation. The purpose of the Nominating Committee is to develop criteria
for nominating new members of the Board and to identify potential candidates for
such nomination. The Nominating Committee will consider stockholder
recommendations for new directors with the potential nominee's consent. However,
the final determination of whether a candidate will be nominated to become a
member of the Board is reserved for the Nominating Committee. Any suggestions
may be submitted in writing, attention "Nominating Committee of the Board of
Directors," at the Company's headquarters.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     License Agreement. In May 1993, the Company acquired from Intertec Ltd., a
Delaware limited partnership ("Intertec Ltd."), for a 30-year period, the
exclusive worldwide rights to use all technology owned by Intertec Ltd. relating
to cosmetic hair care applications. The 30-year exclusive license agreement (the
"License") gives the Company the right to develop, manufacture and sell products
for cosmetic hair care applications based on the technology. Intertec Ltd.,
which is entirely owned by Mr. Don Hoff and members of his immediate family, is
the sole limited partner in Intertec Holdings, L.P., the Company's principal
shareholder. The License is non-assignable, but the Company may sublicense the
rights granted to it provided the sublicense includes certain protective
provisions. The Company issued, as consideration for the grant of the license, a
promissory note in the principal amount of $1.0 million, and agreed to pay a
royalty as described below. The Company's promissory note, as amended effective
as of May 1993 (the "Intertec Note"), is payable to Intertec Holdings, L.P., as
agent for Intertec Ltd., in four equal annual installments of $250,000,
commencing May 29, 1997. The Intertec Note accrues interest in arrears at 5.5%
per annum, payable with each installment of principal. The Company has also
agreed to pay certain legal expenses, which have been incurred by Intertec Ltd.
in connection with preparing and prosecuting the patent application for the
patent covering the technology. The Company paid $5,064 of such expense during
1997.
 
     The Company will pay a royalty to Intertec Ltd. equal to (i) 1.0% of the
Company's proceeds from any direct sales made by the Company of products,
instruments or components using, or derived from, the technology, and (ii) 1.0%
of the "revenue base" of the Company's sub-licensees. The "revenue base" is the
proceeds received by the sub-licensees for their sales of products using the
technology. This royalty declines in steps as the revenue base increases,
ultimately declining to 0.4% when cumulative sales from all products using the
technology reach $10.0 billion. The Company has no sub-licenses as of the date
of this Proxy Statement, and there can be no assurance it will enter into any
sub-license on terms favorable to the Company. Upon expiration in 2012 of the
patent held by Intertec Ltd., the Company will be unable to deny competitors
access to the underlying technology.
 
     The terms of the license agreement were not established by arm's length
negotiations or independent appraisal.
 
     Common Stock Purchase Agreement. In March 1996, the Company and Intertec
Holdings, L.P. entered into a stock purchase agreement pursuant to which
Intertec Holdings, L.P. agreed to purchase from the Company, and the Company
agreed to sell to Intertec Holdings, L.P., shares of Common Stock at $8.00 per
share. Intertec Holdings, L.P. is required to purchase an aggregate of 146,107
shares. Intertec Holdings, L.P. is obligated, subject to there being no event of
default under the Company's loan agreements and certain other customary
conditions, to purchase and pay for the shares in four equal installments
commencing on May 29, 1997. The deferred purchase price under the stock purchase
agreement accrues interest from and after the closing of the Company's initial
public offering on May 22, 1996 at 5.5% per annum, payable with each
installment.
 
     On May 29, 1997, Intertec Holdings, L.P. was issued 36,526 shares of the
Company's Common Stock in the first installment. On May 29, 1997, the Company
made the first scheduled payment on the Intertec Note.
 
                                        6
<PAGE>   10
 
     Intertec Holdings, L.P. may elect to accelerate one or more purchases under
the stock purchase agreement on 30 days prior notice to the Company. The Company
may, at any time or from time to time, terminate Intertec Holdings, L.P.'s
purchase rights with respect to one or more of the installments, on 10 days
prior notice to Intertec Holdings, L.P. On February 16, 1998, Intertec Holdings,
L.P. elected to accelerate all purchases under the stock purchase agreement, and
on March 18, 1998 Intertec Holdings L.P. was issued 109,581 shares of the
Company's Common Stock in consideration of which the balance of the Intertec
Note was cancelled.
 
     Facilities and Equipment. Pursuant to a lease dated October 1, 1996 (the
"Sublease"), the Company subleased from Intertec, a division of Innovative
Capital Management Inc. ("Intertec"), an affiliate of Messrs. Don Hoff and Perry
Hoff, directors of the Company, for a 36-month term expiring in September 1999,
office space (6,008 square feet) in Mill Valley, CA, together with most of the
furniture and office equipment at that location. The space was leased for a rent
of $9,012 per month. Under the terms of the Sublease, the Company is responsible
for property taxes, insurance and maintenance. The furniture and office
equipment are leased for $1,774 per month. Total payments for the office space
to Intertec in 1997 were $128,801, comprised of $102,144 in building rent,
$6,882 in equipment rent, and $19,775 in taxes. Based upon research the Intertec
lease payments are 25% to 50% below market rates. Intertec uses a small office
and has provided and received office services from time to time. In addition, at
no charge to the Company, Intertec manages the headquarters office and has been
responsible for Lamaur's human resources functions there. The Company believes
the value of such office space is insignificant but that the provision of such
services by Intertec without charge has resulted in significant cost savings to
the Company. Except for the foregoing, Intertec and Company expenses incurred at
the facility are fully segregated and separately accounted for.
 
     On December 4, 1997, the Company notified Intertec that it would like to
terminate the Sublease with respect to 1,784 square feet of the space, and as of
March 31, 1998 the Sublease was amended to terminate the sublease of that space
and to provide that the Company shall have no further obligations to Intertec
with respect to the terminated space. Intertec agreed to relieve the Company of
this obligation without any consideration to Intertec.
 
     Travel Agent Services. The Company uses as a travel agent Diana Weeck, who
is the sister of Mr. Don Hoff. In addition to standard commissions, the Company
paid fees to Mrs. Weeck of $1,996 during 1997.
 
     Manufacturing Agreement with DowBrands. In connection with the acquisition
by the Company of the Personal Care Division of DowBrands in November 1995, the
Company and DowBrands entered into a two-year agreement (with two additional
one-year extensions at DowBrand's election) pursuant to which the Company
continued to serve as DowBrands sole supplier of certain household cleaning
products, subject to the Company maintaining competitive pricing and delivery
schedules. Pursuant to the agreement, DowBrands agreed to accept $3.0 million of
credits to be applied towards purchases of finished products in eight equal
quarterly installments of $375,000 commencing February 1996. During 1997, net
sales to DowBrands were $16.4 million. On November 15, 1997, the Manufacturing
Agreement expired without extension by Dow.
 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), requires the Company's executive officers and directors and
persons who own more than ten percent of a registered class of the Company's
equity securities to file reports of ownership on Form 3 and changes in
ownership on Form 4 or Form 5 with the Securities and Exchange Commission (the
"SEC"). Such officers, directors and ten percent stockholders are also required
by SEC rules to furnish the Company with copies of all Section 16(a) reports
they file.
 
     Based solely on its review of the copies of such forms received by it, or
written representations from certain reporting persons that Forms 5 have been
filed for such persons as required, the Company believes that, during the year
ended December 31, 1997, all reporting persons complied with Section 16(a)
filing requirements applicable to them, except as follows: Mr. LaRosa and
Michael G. Piff filed Form 5s for the year ended December 31, 1997 approximately
one week late, for two and three transactions, respectively.
 
                                        7
<PAGE>   11
 
                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS
 
EXECUTIVE COMPENSATION
 
     The following table sets forth, for the three years ended December 31,
1997, certain compensation information with respect to the Company's Chief
Executive Officer and each of the four most highly compensated executive
officers other than the Chief Executive Officer who were serving as executive
officers as of December 31, 1997 (collectively, the "Named Executive Officers"),
based upon salary and bonus earned by such executive officers and individuals in
1997.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                        LONG-TERM
                                                  ANNUAL COMPENSATION              COMPENSATION AWARDS
                                       -----------------------------------------   -------------------
                                                                    OTHER ANNUAL       SECURITIES         ALL OTHER
                                                                    COMPENSATION       UNDERLYING        COMPENSATION
     NAME AND PRINCIPAL POSITION       YEAR    SALARY     BONUS        (1)(2)          OPTIONS(3)            (4)
     ---------------------------       ----   --------   --------   ------------   -------------------   ------------
<S>                                    <C>    <C>        <C>        <C>            <C>                   <C>
Don G. Hoff..........................  1997   $278,253         --      $3,229                 --                --
  Chairman and Chief Executive         1996    250,000   $195,000       2,808                 --                --
  Officer                              1995     31,730         --          --                 --                --
Dominic J. LaRosa....................  1997    246,086         --      37,765            232,000                --
  President and CEO -- Lamaur          1996    200,000    145,000      33,191            100,000            50,000
  Division                             1995     15,384         --       4,371            132,000            52,750
William M. Boswell...................  1997    177,796         --       1,170             59,600                --
  Vice President, Sales, Retail        1996    144,371     53,000      12,715             59,600            30,000
  Group of Lamaur Division             1995     11,538         --       4,371             39,600            19,750
Ronald P. Williams...................  1997    151,005         --       2,105             69,800                --
  Executive Vice President             1996    102,540     36,000      55,935             69,800            15,000
  Lamaur Division                      1995      8,402         --       7,796             19,800            16,275
Michele L. Redmon....................  1997    138,111         --         153             39,800                --
  Vice President, Marketing,           1996    119,165     50,000       4,304             39,800            15,000
  Retail Group of Lamaur Division      1995      9,230         --       7,840             19,800            13,875
</TABLE>
 
- - - ---------------
(1) For 1997, includes (i) $36,415 of reimbursed expenses for Mr. LaRosa
    including $15,140 for rental of an apartment, and $12,806 cash to assist in
    the payment of taxes due on the amount of such reimbursed expenses; (ii)
    $1,500 for Mr. Williams for relocation expenses. Also includes imputed
    income in 1997 resulting from life insurance premiums in the amount of
    $3,229 for Mr. Hoff, $1,350 for Mr. LaRosa, $1,170 for Mr. Boswell, $605 for
    Mr. Williams and $153 for Ms. Redmon.
 
(2) For 1996, includes (i) $31,700 for Mr. LaRosa for relocation expenses and
    $11,555 cash to assist in the payment of taxes, $12,139 for Mr. Boswell and
    $2,373 cash to assist in the payment of taxes, $55,589 for Mr. Williams and
    $17,543 cash to assist in the payment of taxes, and $4,161 for Ms. Redmon
    and $1,213 cash to assist in the payment of taxes, (ii) imputed income in
    1996 resulting from life insurance premiums in the amount of $2,808 for Mr.
    Hoff, $864 for Mr. LaRosa, $576 for Mr. Boswell, $346 for Mr. Williams and
    $143 for Ms. Redmon and (iii) vehicle allowance of $627 paid to Mr. LaRosa
    in 1996.
 
(3) Represents stock options granted in the years shown with exercise prices
    equal to or not less than fair market value on the date of grant. No SARs
    were granted in such years. For 1997, includes options granted with the
    cancellation of a similar number of options in connection with the Company's
    repricing program. Options repriced for Messrs. Hoff, LaRosa, Boswell,
    Williams and Redmon were 0, 232,000, 59,600, 69,800 and 39,800,
    respectively.
 
(4) Represents non-cash credits that can be used to exercise options.
 
                                        8
<PAGE>   12
 
                           OPTION GRANTS IN LAST YEAR
 
     The following table sets forth information with respect to stock options
granted to the Named Executive Officers during 1997.
 
<TABLE>
<CAPTION>
                                                  % OF TOTAL                               POTENTIAL REALIZABLE
                                                   OPTIONS                                   VALUE AT ASSUMED
                                     NUMBER OF     GRANTED                                ANNUAL RATES OF STOCK
                                     SECURITIES       TO                                  PRICE APPRECIATION FOR
                                     UNDERLYING   EMPLOYEES                                   OPTION TERM(2)
                                      OPTIONS     IN FISCAL    EXERCISE OR   EXPIRATION   ----------------------
               NAME                  GRANTED(1)      YEAR      BASE PRICE       DATE         5%          10%
               ----                  ----------   ----------   -----------   ----------   ---------   ----------
<S>                                  <C>          <C>          <C>           <C>          <C>         <C>
Don G. Hoff........................        --          --            --             --
Dominic J. LaRosa..................   132,000        20.1         $2.25       12/31/02     $84,876     $188,496
                                      100,000        15.2         $2.25        8/28/06     $64,300     $142,800
William M. Boswell.................    39,600         6.0         $2.25        8/28/06     $47,872     $117,362
                                       20,000         3.0         $2.25        8/28/06     $24,178     $ 59,274
Ronald P. Williams.................    20,000         3.0         $2.25        8/28/06     $24,178     $ 59,274
                                       19,800         3.0         $2.25        8/28/06     $23,936     $ 58,681
                                       30,000         4.6         $2.25       12/03/06     $37,616     $ 92,882
Michele L. Redmon..................    20,000         3.0         $2.25        8/28/06     $24,178     $ 59,274
                                       19,800         3.0         $2.25        8/28/06     $23,936     $ 58,681
</TABLE>
 
- - - ---------------
(1) All options were granted on November 5, 1997 in connection with the
    Company's option repricing which involved cancellation of a similar number
    of options at higher exercise prices ranging from $3.03 to $4.25. These
    options have the same vesting schedule as the cancelled options. See
    "Compensation of Directors and Executive Officers -- Compensation Committee
    Report -- Repricing of Options."
 
(2) Potential realizable value is based on the assumption that the price of the
    Common Stock appreciates at the rate shown, compounded annually, from the
    date of grant until the end of the option term. The values are calculated in
    accordance with rules promulgated by the Securities and Exchange Commission
    and do not reflect the Company's estimate of future stock price
    appreciation.
 
                   AGGREGATE OPTION EXERCISES IN LAST FISCAL
                     YEAR AND FISCAL YEAR-END OPTION VALUES
 
     The following table sets forth certain information regarding options to
purchase shares of the Company's Common Stock that were held by the Named
Executive Officers during 1997. No such options were exercised during 1997.
 
<TABLE>
<CAPTION>
                                                  SHARES UNDERLYING              VALUE OF UNEXERCISED
                                                     UNEXERCISED               IN-THE-MONEY OPTIONS AT
                                             OPTIONS AT DECEMBER 31, 1997         DECEMBER 31, 1997
                                             ----------------------------    ----------------------------
                   NAME                      EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
                   ----                      -----------    -------------    -----------    -------------
<S>                                          <C>            <C>              <C>            <C>
Don G. Hoff................................    234,300             --            $0              $0
Dominic J. LaRosa..........................    133,000         99,000             0               0
William M. Boswell.........................     36,500         23,100             0               0
Ronald P. Williams.........................     31,850         37,950             0               0
Michele L. Redmon..........................     21,650         18,150             0               0
</TABLE>
 
COMPENSATION OF DIRECTORS
 
     During 1997, the Company's non-employee Directors were paid $1,000 per
quarter (plus reasonable out-of-pocket expenses), plus $500 per day for each
meeting beyond the four regularly scheduled meetings. The Directors held three
telephonic Board Meetings during 1997 in addition to the four regularly
scheduled meetings. The Directors received no additional compensation for
attendance at these meetings. In addition, non-employee Directors are entitled
to receive options to purchase shares of Common Stock under the
 
                                        9
<PAGE>   13
 
Company's Stock Option Plan for Non-Employee Directors and Advisory Board
Members (the "Outside Director Option Plan").
 
     On May 8, 1997, each of the non-employee Directors received an option to
purchase 3,300 shares under the Outside Director Option Plan, which had an
exercise price of $2.88 per share. These options vest one year from the date of
grant.
 
NON-CASH CREDITS
 
     Prior to 1997 the Company granted non-cash credits ("Non-Cash Credits") to
its executive officers and other employees and consultants which can be used by
the recipient to exercise stock options. As of December 31, 1997 Non-Cash
Credits held by Messrs. Hoff, LaRosa, Boswell, Williams and Ms. Redmon were as
follows: $355,000, $102,750, $49,750, $31,275 and $28,875, respectively. As of
December 31, 1997 total Non-Cash Credits outstanding were $692,213.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee of the Board currently consists of Joseph F.
Stiley, III (Chairman) and Harold M. Copperman. None of these individuals were
at any time during 1997, or at any other time, an officer or employee of the
Company. No executive officer of the Company serves as a member of the board of
directors or compensation committee of any entity that has one or more executive
officers serving as a member of the Board or the Compensation Committee.
 
COMPENSATION COMMITTEE REPORT
 
     The following is the report of the Compensation Committee of the Board
describing compensation policies and rationales applicable to the Company's
executive officers with respect to the compensation paid to such executive
officers for the year ended December 31, 1997. The information contained in the
performance graphs shall not be deemed to be "soliciting material" or to be
"filed" with the Securities and Exchange Commission, nor shall such information
be incorporated by reference into any future filing under the Securities Act of
1933, as amended, or the Exchange Act, except to the extent that the Company
specifically incorporates it by reference into such filing.
 
     Compensation Philosophy. The philosophy of the Company's Compensation
Committee regarding executive compensation is to attract and retain highly
talented executives and to motivate them to high levels of performance,
recognizing the different impact that various executives have on the achievement
of corporate goals. To achieve these objectives the Company pays executives on a
total compensation approach that includes varying combinations of base salary,
annual bonus (dependent on corporate and individual performance), and stock
options. After evaluating management's performance, the Compensation Committee
approves compensation and pay levels. Stock option grants to executive officers
are approved by the Compensation Committee.
 
     Base Salary. Salaries for executive officers are reviewed annually, and are
adjusted based upon performance contribution, management recommendation and
market conditions.
 
     Bonus. The Compensation Committee determines the level of bonus
compensation for the entire corporate bonus program based upon corporate and
senior management performance, which are judged based on corporate earnings.
Bonuses within that pool are then allocated.
 
     Stock. The Company believes that stock options granted to key employees,
including executive officers, provide such persons with compensation based on
overall Company performance as reflected by the stock price, create a valuable
retention device through three-year vesting schedules and help align employees'
and stockholders' interests. Stock options are typically granted at the time of
hire, at the time of promotion or at the time of achievement of a significant
corporate objective. Individual stock option award levels are determined
primarily by a matrix that allocates the available shares based on position
within the Company, with discretionary adjustments based on subjective
performance factors.
 
                                       10
<PAGE>   14
 
     Compensation of Chief Executive Officer. The compensation of Don G. Hoff in
1997 was approved by the Compensation Committee. The Compensation Committee
determined the Chief Executive Officer's compensation after considering the same
factors used to determine the compensation of other executive officers. For
1997, the Compensation Committee approved an increase in Mr. Hoff's base salary
from $250,000 to $280,000 per annum.
 
     Repricing of Options. The Compensation Committee determined that the
purposes of the Company's stock option plan were not being adequately achieved
with respect to those employees holding options that were exercisable above
current market value and that it was essential to the best interest of the
Company and the Company's stockholders that the Company retain and motivate such
employees. The Compensation Committee further determined that it would be in the
best interest of the Company and the Company's stockholders to provide such
optionees the opportunity to exchange their above-market value options for
options exercisable at current market value. On November 5, 1997, upon approval
by the Compensation Committee, the Company offered holders of 587,000
outstanding options under the 1996 Stock Incentive Plan, at exercise prices
ranging from $3.03 to $4.25, the opportunity to exchange such options for new
options with the same vesting schedule as the cancelled options, at an exercise
price of $2.25 per share, the fair market value of the Company's Common Stock. A
total of 587,000 options at a weighted average exercise price of $3.91 were
exchanged. Pursuant to the terms of the Company's repricing offer, in February
1998 these options would have reverted to the exercise price set forth in the
cancelled option. However, the Compensation Committee adopted an Option
Amendment Program whereby certain optionees were offered the opportunity to have
certain options remain priced at $2.25 per share. The amended options are not
exercisable until September 30, 1998. A total of 516,900 options at a weighted
average exercise price of $3.90 were exchanged pursuant to the Option Amendment
Program. If an optionee's employment with the Company is terminated for any
reason or no reason prior to September 30, 1998 the optionee is not entitled to
exercise any portion of the amended option. However if an optionee's employment
with the Company is terminated as a result of the death or disability of such
optionee then the amended option may be exercised in accordance with its terms.
Messrs. Hoff, LaRosa, Boswell, Williams, and Ms. Redmon included 0, 232,000,
59,600, 69,800 and 39,800 options in the Option Amendment Program.
 
                                       11
<PAGE>   15
 
     The following table sets forth information with respect to the repricing of
those options held by executive officers of the Company at the time of the
repricing.
 
                           TEN-YEAR OPTION REPRICING
 
<TABLE>
<CAPTION>
                                                                                                         LENGTH OF
                                                                                                      ORIGINAL OPTION
                                              NUMBER OF                                                TERM IN YEARS
                                              SECURITIES   MARKET PRICE                                REMAINING AT
                                              UNDERLYING   OF STOCK AT    EXERCISE PRICE     NEW          DATE OF
                                   DATE OF     OPTIONS       TIME OF        AT TIME OF     EXERCISE    REPRICING OR
  NAME AND PRINCIPAL POSITION     REPRICING    REPRICED     REPRICING       REPRICING       PRICE        AMENDMENT
  ---------------------------     ---------   ----------   ------------   --------------   --------   ---------------
<S>                               <C>         <C>          <C>            <C>              <C>        <C>
Dominic J. LaRosa...............   11/5/97     132,000        $2.25           $3.03         $2.25          5.2
  President and CEO                11/5/97     100,000        $2.25           $4.25         $2.25          8.8
  of Lamaur Division
William M. Boswell(1)...........   11/5/97      39,600        $2.25           $4.25         $2.25          8.8
  Vice President,
  Sales -- Retail                  11/5/97      20,000        $2.25           $4.25         $2.25          8.8
  Group of Lamaur Division         8/28/96      39,600        $4.25           $6.06         $4.25          9.13
Richard T. Loda(1)..............   8/28/96      25,000        $4.25           $6.06         $4.25          9.54
  Vice President, Science and
  Technology
Michele L. Redmon...............   11/5/97      19,800        $2.25           $4.25         $2.25          8.8
  Vice President, Marketing --     11/5/97      20,000        $2.25           $4.25         $2.25          8.8
   Retail Group of Lamaur
  Division                         8/28/96      19,800        $4.25           $6.06         $4.25          9.13
Ronald P. Williams..............   11/5/97      19,800        $2.25           $4.25         $2.25          8.8
  Executive Vice President --      11/5/97      20,000        $2.25           $4.25         $2.25          8.8
  Lamaur Division                  11/5/97      30,000        $2.25           $4.00         $2.25          9.1
                                   8/28/96      19,800        $4.26           $6.06         $4.25          9.13
John D. Hellmann................   11/5/97      16,500        $2.25           $3.03         $2.25          5.2
  Vice President,                  11/5/97      20,000        $2.25           $4.25         $2.25          8.8
  Chief Financial Officer
Donald E. Porter................   11/5/97      20,000        $2.25           $4.25         $2.25          8.8
  Vice President, Corporate
  Development
Michael G. Piff.................   11/5/97       8,000        $2.25           $4.00         $2.25          9.1
  Vice President,
  Sales -- Retail                  11/5/97       1,400        $2.25           $4.25         $2.25          5.25
  Group, Lamaur Division           11/5/97       5,000        $2.25           $4.25         $2.25          5.25
Jay T. Olson....................   11/5/97       9,900        $2.25           $4.25         $2.25          8.8
  Vice President, Finance          11/5/97      15,000        $2.25           $4.25         $2.25          8.8
  Lamaur Division                  11/5/97      10,000        $2.25           $4.25         $2.25          9.1
John A. Anzur(1)................   11/5/97      50,000        $2.25           $4.25         $2.25          8.8
  Vice President, General
  Counsel                          11/5/97      20,000        $2.25           $4.25         $2.25          8.8
John G. Hewson(1)...............   8/28/96      13,200        $4.25           $6.06         $4.25          9.17
  Vice President, Business
  Development Planning and
  Administration -- Lamaur
  Division
Patrick T. Parenty(1)...........   8/28/96      13,200        $4.25           $6.06         $4.25          9.17
  Vice President,
  Sales -- Lamaur Salon Division
</TABLE>
 
- - - ---------------
(1) Such executive officers are no longer employed at the Company and these
    options expired without being exercised.
 
                                       12
<PAGE>   16
 
     Summary. It is the opinion of the Compensation Committee that the executive
compensation policies and programs in effect for the Company's executive
officers provide an appropriate level of total remuneration that properly aligns
the Company's performance and interests of the Company's stockholders with
competitive and equitable executive compensation in a balanced and reasonable
manner.
 
                                          COMPENSATION COMMITTEE
                                          Harold M. Copperman
                                          Joseph F. Stiley, III
 
                                       13
<PAGE>   17
 
                            STOCK PERFORMANCE GRAPH
 
     In accordance with Exchange Act regulations, the following performance
graph compares the cumulative total stockholder return on the Company's Common
Stock to the cumulative total return on the Nasdaq Stock Market and a selected
group of peer issuers over the same period. The peer issuers consist of DEP
Corporation, BeautiControl Cosmetics, Inc., DEL Laboratories, Inc., and The
Stephan Co. The graph assumes that the value of the investment in the Company's
Common Stock and each index was $100 on May 23, 1996 (the date of the Company's
initial public offering) and that all dividends were reinvested. The information
contained in the performance graphs shall not be deemed to be "soliciting
material" or to be "filed" with the Securities and Exchange Commission, nor
shall such information be incorporated by reference into any future filing under
the Securities Act of 1933, as amended, or the Exchange Act, except to the
extent that the Company specifically incorporates it by reference into such
filing.
 
<TABLE>
<CAPTION>
                                          5/96                12/96               12/97
<S>                                 <C>                 <C>                 <C>
THE LAMAUR CORPORATION                    $100               $ 51.56             $ 18.75
NASDAQ                                    $100               $103.75             $127.34
PEER GROUP                                $100               $125.77             $154.41
</TABLE>
 
CONSULTING FEES TO JOSEPH F. STILEY, III AND HAROLD M. COPPERMAN
 
     During 1997, Messrs. Copperman and Stiley performed Consulting Services for
the Company and were paid $13,000 and $13,500, respectively. These fees were in
addition to the fees paid to these individuals as directors.
 
EMPLOYMENT CONTRACTS AND TERMINATION OF EMPLOYMENT AND CHANGE OF CONTROL
ARRANGEMENTS
 
  Hoff Employment Agreement
 
     In November 1995 the Board approved an employment agreement (the "Hoff
Employment Agreement") with Don G. Hoff, Chairman and Chief Executive Officer,
originally entered into as of June 1, 1994, and modified as of November 6, 1995,
and which took effect immediately following the closing of the Company's
acquisition of the Personal Care Division of DowBrands on November 16, 1995. The
Hoff Employment Agreement provides for Mr. Hoff's continued employment as Chief
Executive Officer of the Company for a term ending on December 31, 1998 (the
"term of employment"), reporting to the Board, and devoting so much of his
business time to the affairs of the Company as the Board requires. The Hoff
Employment Agreement provides that Mr. Hoff's salary as Chief Executive Officer
(which was increased from $250,000 to $280,000 per annum effective December 30,
1996) may not be decreased without his
 
                                       14
<PAGE>   18
 
consent. In the event Mr. Hoff is unable to perform his duties as Chief
Executive Officer because of a disability, he shall be entitled to his full base
salary for a period of twelve months from the date of disability and 50% of such
base salary for twelve additional months. In addition, the Employment Agreement
provides that Mr. Hoff will continue to be nominated for election as a director
of the Company at each annual meeting of stockholders and be appointed as
Chairman of the Board so long as he serves as the Company's Chief Executive
Officer.
 
     Under the Employment Agreement, Mr. Hoff shall be required during the term
of his employment and for one year thereafter not to engage in any activity
competitive with the Company or any of its subsidiaries or affiliates (except
that he may own up to 5% of the voting stock of any publicly held corporation).
Mr. Hoff is also required to assign to the Company all inventions, discoveries,
know-how or other proprietary technology relating to hair care which he
conceives, reduces to practice or otherwise creates during the term of
employment.
 
     If, prior to the expiration of the term of employment, Mr. Hoff is
discharged by the Company with "cause" (defined in the Hoff Employment Agreement
to mean a discharge for any reason other than conviction of a felony, disability
or a discharge as a result of a material breach of any other provision of the
Hoff Employment Agreement by the Company which Mr. Hoff elects to treat as a
discharge with cause, including, but not limited to, certain events which would
constitute a "change of control" of the Company, as defined in the Hoff
Employment Agreement, without Mr. Hoff's written consent), Mr. Hoff will be
entitled to all benefits under the Hoff Employment Agreement as if he had
continued to be employed during the full term of employment. In addition, if
there is a discharge with cause (i) in lieu of further salary payments under the
Hoff Employment Agreement, Mr. Hoff will be entitled to receive within three
days after the date of discharge, an amount equal to the sum of the discounted
present value of the base salary to which he would have been entitled under the
Hoff Employment Agreement from the date of discharge through December 31, 1998
(assuming a 5% yearly increase in his base salary for each remaining calendar
year during the term of employment), and (ii) all options previously granted to
Mr. Hoff, to the extent not then vested or exercisable, shall become immediately
vested and exercisable in full.
 
     As of December 29, 1997, Mr. Hoff had elected to defer 50% of his base
salary and was paid at the rate of $140,000 per annum. Effective April 30, 1998,
Mr. Hoff informed the Company he wished to return his salary to $280,000 per
annum retroactive to December 29, 1997.
 
  Employee Severance Agreements
 
     On May 6, 1997, the Board of Directors and the Compensation Committee
approved employee severance agreements (the "Severance Agreements") with ten
officers of the Company, including the following Named Executive Officers:
Dominic J. LaRosa, Ronald P. Williams, Michelle Redmon and William M. Boswell.
The Agreements were entered into as of July 1, 1997.
 
     The Severance Agreements are intended to provide certain key employees with
certain protection from events that could occur in connection with certain
changes of control of the Company. In the event of an Involuntary Termination
(as defined in the Severance Agreements) of the employee within 24 months of
such Change of Control, then as of the date of such Involuntary Termination:
 
          (i) the Company shall pay in cash on the date of the Involuntary
     Termination one and one-half times the employee's most recent annual
     full-time base compensation in effect prior to the Change of Control;
 
          (ii) the Company shall provide medical, dental and basic life
     insurance no less favorable than such insurance that was in effect for the
     employee and his or her dependents during his or her most recent full time
     period of employment prior to the Change of Control for a period equal to
     the shorter of 18 months from the end of the month in which the Involuntary
     Termination occurs or the date the employee becomes covered under another
     insurance plan as a result of obtaining new employment;
 
          (iii) the Company shall pay in cash to the employee an amount equal to
     25% of the employee's most recent annual full-time base compensation in
     effect prior to such Change of Control provided that
                                       15
<PAGE>   19
 
     such employee's principal place of residence at any time within 24 months
     from the Involuntary Termination changes from the employee's principal
     place of residence immediately prior to the Involuntary Termination and
     provided further that the payment under this paragraph of the Agreement
     shall be reduced by the amount of any moving expenses paid by a new
     employer of employee;
 
          (iv) at the option of the employee within six months from the
     Involuntary Termination, the Employee may borrow from the Company the
     principal sum equal to one and one-half times the employee's most recent
     annual full-time base compensation in effect immediately prior to such
     Change of Control at the lowest rate of interest permitted by the Internal
     Revenue Service to avoid the imputation of income.
 
AUDIT COMMITTEE REVIEW
 
     The Audit Committee of the Board is conducting a review of transactions
between the Company and its directors and officers and related parties of such
directors and officers. See "Proposal No. 2 -- Reduction in the Number of
Directors."
 
                                 PROPOSAL NO. 1
 
                             ELECTION OF DIRECTORS
 
NOMINEES
 
     On July 14, 1998, the Board of Directors resolved to reduce the number of
directions of the Company from seven to five, and a board of five directors is
to be elected at the Annual Meeting of Stockholders. See "Proposal No.
2 -- Reduction in the Number of Directors." Unless otherwise instructed, the
proxy holders will vote the proxies received by them for the Company's nominees
named below. In the event that any nominee of the Company is unable or declines
to serve as a director at the time of the Annual Meeting of the Stockholders,
the proxies will be voted for any nominee who shall be designated by the present
Board of Directors to fill the vacancy. It is not expected that any nominee will
be unable or will decline to serve as a director. In the event that additional
persons are nominated for election as directors, the proxy holders intend to
vote all proxies received by them in such a manner as will assure the election
of as many of the nominees listed below as possible, and in such event the
specific nominees to be voted for will be determined by the proxy holders. The
term of office of each person elected as a director will continue until the next
Annual Meeting of the Stockholders or until a successor has been elected and
qualified or until resignation or removal.
 
     The nominees are set forth below:
 
<TABLE>
<CAPTION>
         NAME           AGE            POSITION(S)            DIRECTOR SINCE
         ----           ---            -----------            --------------
<S>                     <C>   <C>                             <C>
Don G. Hoff...........  62    Chairman of the Board and            1993
                              Chief Executive Officer
Dominic J. LaRosa.....  55    President and CEO --                 1995
                              Lamaur Division and Director
Harold M. Copperman...  64    Director                             1995
Perry D. Hoff.........  39    Director                             1993
Joseph F. Stiley,       59    Director                             1994
  III.................
</TABLE>
 
     Please see "Directors and Executive Officers -- Directors" above for
information concerning the nominees. If elected, the nominees will serve as
directors until the next Annual Meeting of Stockholders and until their
successors are elected and qualified. If any of the nominees declines to serve
or becomes unavailable for any reason, or if a vacancy occurs before the
election (although the Company knows of no reason to anticipate that this will
occur), the proxies may be voted for such substitute nominees as the Company may
designate.
 
     If a quorum is present and voting, the nominees receiving the highest
number of votes will be elected as directors. Abstentions and broker non-votes
have no effect on the vote.
 
                                       16
<PAGE>   20
 
     The five directors nominated for election voted in favor of the proposal to
nominate such directors. Gerald A. Eppner and Paul E. Dean who were then
directors abstained from the vote. See "Proposal No. 2 -- Reduction in the
Number of Directors."
 
                A MAJORITY OF THE BOARD OF DIRECTORS RECOMMENDS
                     A VOTE "FOR" THE NOMINEES NAMED ABOVE.
 
                                 PROPOSAL NO. 2
 
                      REDUCTION IN THE NUMBER OF DIRECTORS
 
     The Company's Bylaws provide that the number of directors may be reduced by
a resolution of the Board. On July 14, 1998 the Board elected to reduce the
number of directors on the Board from seven to five. Mr. Eppner abstained from
voting on the proposal to reduce the number of directors to five and all other
directors voted in favor of the proposal. The Board also voted to nominate
Messrs. Don Hoff, Perry Hoff, Joseph Stiley, Harold Copperman and Dominic LaRosa
as nominees for such five Board seats. The purpose of the proposal was to reduce
the Board to a number of directors which management believes will be more
appropriate and effective in running the Company in the future, based upon the
Company's currently proposed plan for ongoing operations as described in this
Proxy Statement. See "Information About Lamaur -- Recent Events." On July 27,
1998 each of Messrs. Eppner and Dean submitted resignations from the Board,
effective as of such date.
 
     There have been a number of disagreements among members of the Board in the
recent past, including disagreements regarding the closing of the Company's
headquarters office. Management believes that closing the headquarters would
interfere with necessary corporate functions, and that relocation of the three
officers and one support person would be disruptive to the Company's business.
The Board has voted against proposals to close the headquarters office on May
18, 1998 and June 12, 1998 by votes of four to three and five to two,
respectively. The directors who will not be continuing as members of the Board
voted for the proposals in each case.
 
     On April 30, 1998 the Audit Committee, of which Mr. Eppner was the
Chairman, and Mr. Dean a member, initiated a review of officers' and directors'
expenses and related party transactions, which review was to include internal
control practices involving relocation and headquarters-related expenses,
compensation, and legal fees. Prior to their resignations, Messrs. Eppner and
Dean expressed their concerns about such matters and about the committee's
review process. Management does not believe such concerns have merit.
 
     Because the review includes payments made to all members of the Board and
the Audit Committee, the Board proposed that the Audit Committee engage
independent counsel to assist in completing the review. Six of seven directors,
including two of the three members of the Audit Committee, voted in favor of the
proposal. Mr. Eppner, the former Chairman of the Audit Committee, abstained;
however, at the time of his resignation, Mr. Eppner had also agreed with the
Board's recommendation to engage independent counsel. The Audit Committee has
engaged former United States District Court Judge Charles Renfrew to assist with
the timely completion of the independent review.
 
     The reduction in the number of directors requires approval only of the
directors of the Company. However, stockholder approval of the matter is sought
to ensure that the vote of the directors on the measure will not be challenged
based upon the fact that the five directors voting in favor of the matter are
also the directors nominated to stand for election at the Annual Meeting. If the
reduction in the number of directors is not ratified by the stockholders, the
Board does not intend to reconsider the matter, and the Company will continue to
have a five member Board unless and until the Board reconsiders the number of
directors.
 
                A MAJORITY OF THE BOARD OF DIRECTORS RECOMMENDS
                     A VOTE "FOR" THE NOMINEES NAMED ABOVE.
 
                                       17
<PAGE>   21
 
                                 PROPOSAL NO. 3
 
                   APPROVAL AND ADOPTION OF SALE TRANSACTION
 
     Approval is sought for the sale of certain assets of the Company. The Board
has evaluated the Company's business, results of operations, financial position
and prospects were it to continue operations as currently conducted. As
discussed above under "Information About Lamaur -- Recent Events," revenues from
operations for future periods are not expected to generate sufficient cash to
meet the Company's current operating needs and to satisfy its extended
obligations. In addition, the Board believes that competitive industry
conditions make it extremely difficult for the Company to continue its current
operations as now structured. As a result the Company believes it should sell
additional assets and restructure ongoing retail operations, and is seeking
approval of the sale of certain manufacturing assets in one or more transactions
at a purchase price at least equal to $14,000,000 as described below. The
approval of the sale includes the approval of all actions necessary and all
terms necessary for management to complete the sales transaction.
 
SALE OF THE MANUFACTURING BUSINESS
 
     The Company is seeking approval by its stockholders of the sale of the
assets relating to its manufacturing business (the "Sale Transaction"). The
assets proposed to be sold (the "Manufacturing Assets") would consist of some or
all of the Company's assets, properties, rights and business relating to the
manufacturing activities conducted at the Company's facility in Fridley,
Minnesota (the "Facility"). The Company owns, subject to Norwest's security
interest, the real property, plant equipment, fixtures and inventory at the
Facility, substantially all of which would be included in the Manufacturing
Assets. The Manufacturing Assets may include some or all of the Company's raw
materials and contracts to manufacture for third parties, including Zotos. The
Manufacturing Assets would not include (i) existing inventory, work in process,
those patents, trademarks and tradenames, and pending applications and other
intellectual property, and rights and interests under contracts and commitments,
relating to brands, except to the extent, if any, licenses thereunder were
necessary for the purchaser to conduct ongoing manufacturing operations at the
Facility and (ii) other assets necessary for the management of the retail
business. The Company anticipates that a proposed purchaser would assume some or
all liabilities relating to the Manufacturing Assets, but such terms will be
subject to the specific terms negotiated with a potential acquirer. The Company
expects that the Manufacturing Assets would be sold to a single acquirer, but
stockholder approval is sought for one or more sales provided the aggregate
purchase price exceeds the Minimum Price, as defined below.
 
CONSIDERATION
 
     The Board of Directors will evaluate the proposed consideration offered in
a Sale Transaction in relation to the market value, book value and cash flow
derived from the Manufacturing Assets. In addition, the Board may determine that
any Sale Transaction may be subject to the receipt by the Board of the fairness
opinion of MMC to the effect that the transactions contemplated by the Sale
Transaction are fair, from a financial point of view, to the Company, its
stockholders and creditors. The Board has not made a definitive determination as
to whether to obtain such an opinion. The Board is seeking approval from the
stockholders to sell the Manufacturing Assets at a minimum price of $14,000,000
(the "Minimum Price"). The Minimum Price may include the assumption by the
Purchaser of certain liabilities which would reduce the cash purchase price
deliverable to the Company. The Minimum Price also may include proceeds from the
sale of certain raw materials. The Board is seeking stockholder approval for any
sale that the Company negotiates and closes prior to January 31, 1999 that is,
in the Board's judgment the highest price obtainable for the Manufacturing
Assets, in the best interest of the creditors and stockholders of the Company,
and which meets or exceeds the Minimum Price.
 
OTHER TERMS
 
     The principal term in any Sale Transaction will be the purchase price,
identification of assets and assumption of liabilities, however other provisions
which may be negotiated are the extent of the representations and warrants, the
indemnification for breach thereof and the escrow, if any, of a portion of the
purchase
 
                                       18
<PAGE>   22
 
price. Due to its financial position and the need for cash to finance any
ongoing operations, the Company believes that any indemnity escrow must be
minimal. However, management will negotiate such terms as it deems reasonable
and in the interests of creditors and stockholders in light of the purchase
price and other terms proposed by each potential buyer and the approval by the
stockholders of this proposal includes authorization of management and the Board
to agree to such terms as they deem advisable in concluding the sale.
 
     The Company believes that the sale of the Manufactured Assets may
potentially be a sale of "substantially all assets" under Section 271 of the
Delaware Corporation Law (the "Delaware Law"). Such transactions require the
approval of a majority of the Company's stockholders and, under the Company's
Certificate of Incorporation, approval of a majority of the Preferred Stock.
However, under the Delaware law, whether the Sale Transaction constitutes a sale
of substantially all assets depends upon certain facts and circumstances.
Generally, a sale of "substantially all assets" does not occur unless (i) the
value of the assets sold, or the contribution of such assets to profits and to
revenues are greater than 50% of the value of all assets, profits or revenues of
a corporation, or (ii) the sale would change the nature of a corporation's
business in a fundamental manner. The determination of whether a sale of
substantially all assets has occurred is dependent upon the facts and
circumstances at the time of the sale. Currently, the Company believes that the
Manufacturing Assets do not contribute more than 50% of the Company's revenues,
or constitute more than 50% of its assets or contribute more than 50% of
profits. Further, the Company believes that its primary business is a developer,
marketer and seller of consumer products and the sale of the Manufacturing
Assets will not alter this business. It has become common amongst the entities
with whom the Company competes to subcontract the manufacturing of products as a
means of lowering costs and/or capital requirements. For the foregoing reasons,
the Sale Transaction may not constitute a sale of "substantially all assets;"
however, for avoidance of doubt and in order to have the opportunity to expedite
the Sale Transaction, should it be negotiated, the Board believes that it is in
the interest of the Company's constituencies to obtain stockholder approval in
advance of entering into an agreement for Sale Transaction. If such approval is
obtained in advance, the time between the signing of an agreement and the
closing may be reduced by as much as sixty days or more. If for any reason
Stockholder approval is not obtained, the Board will reconsider this matter.
However, the Board intends to maintain flexibility to conclude the Sale
Transaction if possible, as it believes it is vital to the interests of the
Company, its creditors and stockholders.
 
     The holders of the Company's preferred stock have the right under the
Company's Certificate of Incorporation to elect to treat any sale of
"substantially all assets" as a liquidation. Assuming that the Sale Transaction
is a sale of substantially all assets, the Company will seek the commitment of
the preferred stockholders not to exercise this right (the "Waiver"). Further,
it is unclear what the exercise of this right would mean in the context of the
Sale Transaction, as it is essential that the Company use the proceeds to pay
creditors and finance operations. Nevertheless, the Company is seeking the
Waiver to clarify this matter.
 
BACKGROUND OF THE TRANSACTION
 
     During 1997, the Company experienced financial difficulty including
declining sales and substantial loss for the full year. In 1998, the Company
reported earnings of $616,000 in the first quarter, and losses of $1,710,000 in
the second quarter. Expected revenues for future periods, however, are not
expected to generate sufficient cash to meet the Company's current operating
needs and to satisfy its extended obligations. To address the cash requirements,
MMC, in conjunction with management, has identified numerous potential acquirers
of some or all of the assets of the Company and has sought bids or other
proposals from such parties. The Board has been meeting on a regular basis to
review the status of these proposals and to consider various alternatives
available to the Company. In June, based upon such review, management and the
Board determined that a sale of Salon brands and certain related assets was most
likely to reach a definitive agreement in the near future. Accordingly, the
Board approved the sale of the Salon brands, inventory and certain intellectual
property to the third party making the most favorable bid, subject to certain
minimum bid requirements. On July 15, 1998 the Company entered into a definitive
agreement with Shiseido Co. Ltd.'s subsidiary, Zotos International, Inc.
("Zotos"), to sell certain assets of the Company's Professional Salon Brands,
including inventory and other related assets, for a purchase price of
$11,000,000, subject to adjustment
 
                                       19
<PAGE>   23
 
based on inventory levels. The transaction closed on July 31, 1998. The proceeds
of the sale were used to pay down a portion of the Company's bank debt, reduce
trade payables and for working capital.
 
     At the Board meetings, the Board has determined that the sale of the
Manufacturing Assets is an important part of the Company's strategy related to
satisfying its obligations to creditors and continuing retail operations. The
Board has also determined to seek the highest price currently available for such
assets provided the other terms of the transaction are reasonable. Depending
upon the price and timing of offers, it may be necessary for the Company to
operate its manufacturing business as a subsidiary, to seek a joint venture, to
merge the operations with others or if profitable operations are not
sustainable, to outsource the Company's production and sell the manufacturing
business. The Company believes the value of the manufacturing business under
such circumstances could be less than the Minimum Price. However, the Company
has no current intention to sell the business for a lower price unless it
appears appropriate at the time, at which time the Board will need to seek
stockholder approval for such sale if it finds such sale would constitute a sale
of "substantially all assets" under the Delaware Law at the time.
 
REASONS FOR THE TRANSACTION
 
     As described above, with the sale of the Manufacturing Assets, the Company
believes that it will be able to satisfy its existing obligations to creditors
and continue operations. However, without such sale the Company may not be able
to generate enough cash to continue with existing operations, assuming the
Company determines to proceed with its plan for the operation of the retail
brands. The Company has, through MMC, extensively canvassed the market over a
period of over five months and believes that it will be able to obtain the
highest possible price for the Manufacturing Assets under the current
circumstances through this process. As a result, the Board believes that the
Sale Transaction will be in the best interest of creditors and stockholders as
it will provide a means to satisfy creditor obligations and an opportunity for
financing of ongoing operations assuming the Company determines to and is able
to generate sufficient capital to pursue such operations. It is also possible
that the Company will determine to sell off all of its assets, including the
Manufacturing Assets, and then to propose a plan of liquidation and dissolution
for the Company. This decision has not been made and will depend upon numerous
factors including the bid prices obtained for the Company's assets, including
the Manufacturing Assets, the results of operations over the next two quarters,
the Company's ability to pay creditors, and the determination of Board and
management regarding whether to pursue ongoing operations. The Company may also
determine to sell other assets or restructure operations in a different manner
than currently contemplated. While the Board has not made a final determination
on the Sale Transaction or any of these matters, the Board believes it is
important to be prepared to sell the Manufacturing Assets as promptly as
practical if an appropriate transaction can be negotiated. Essentially, this
will put the Company in the best possible position to be able to meet any
demands from creditors. For example, it is possible that the Company's future
operating results could result in a breach of covenants in the Company's
agreement with Norwest Bank, the Company's supplier of revolving credit. In such
case, all the Company's obligations to Norwest would become immediately due and
payable. Further, it is possible that one or more of the Company's creditors
whose accounts are beyond the 60 day terms negotiated between the Company and
such creditors, could seek to put the Company in bankruptcy. Without the
flexibility to promptly close a sale of the Manufacturing Assets, the Company
could lose substantial control in negotiating with Norwest and creditors.
Stockholder approval is the most likely and time consuming delay that would
impede a rapid close. Further, a sale of the Manufacturing Assets and the
continuing of retail operations will position the Company to be able to obtain
the highest value for its inventory and accounts receivable. Finally, the Board
has considered the possibility of operating the Facility as a contract
manufacturer but does not believe, at present, that the Company is in a position
to successfully undertake such operations. For all of the above reasons, the
Board recommends approval of the proposal to sell the Manufacturing Assets.
 
                                       20
<PAGE>   24
 
FINANCIAL STATEMENTS
 
     Attached as Appendix 1 and Appendix 2 to this Proxy Statement is the
Company's most recent Form 10-Q and Form 10-K as filed with the Securities and
Exchange Commission. In considering whether to approve the Sale Transaction,
stockholders should consider and review the financial statements therein.
 
CONDITIONS TO CONSUMMATION OF A SALE TRANSACTION; OTHER TERMS
 
     The obligations of the Company to consummate the Sale Transaction will be
subject to the satisfaction or waiver of closing conditions which the Company
anticipates will be in standard form, including, among others:
 
     (i) the absence of any injunction or other order of any governmental agency
that prevents consummation of the Sale Transaction; (ii) the receipt of all
authorizations, consents or approvals of any and all governmental regulatory
authorities necessary to consummate the Sale Transaction, including the
termination of the applicable waiting period under the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended, if applicable; (iii) the
accuracy in all material respects of the representations and warranties
contained in any agreement by which a Sale Transaction is consummated (a
"Purchase Agreement"); and (iv) the performance in all material respects of all
obligations required to be performed prior to closing by a Purchase Agreement.
The approval of the Sale Transaction will include authorization by the
stockholders for the Board and management to negotiate such conditions, and such
other terms as they deem necessary and reasonable in order to conclude the Sale
Transaction.
 
CERTAIN FACTORS
 
     In considering the proposal to approve the Sale Transaction, stockholders
should consider the following, in addition to the other information in this
Proxy Statement:
 
     Proceeds May be Insufficient to Meet Needs. While the Company believes that
the proceeds from a Sale Transaction, together with expense reductions from
ongoing reorganization will permit the Company to bring its liabilities in line
with ongoing operations, depending upon the actual purchase price, the results
of future operations, the status of the Company's compliance with its covenants
to Norwest, and the liabilities of the Company at the time of a Sale
Transaction, the proceeds of such transaction together with the Company's other
assets may not be sufficient to meet obligations to creditors. Further, no
assurance can be given that a Sale Transaction will be negotiated or that
stockholder approval of such transaction and its consummation will allow the
Company to continue operations. No assurance can be given that even if the Sale
Transaction is completed that the Company will not elect to or be forced into
bankruptcy proceedings. However, management believes that the Sale Transaction
at he Minimum Price will permit the Company to continue its operations.
 
     No Distribution to Stockholders. The Sale Transaction will not produce
proceeds sufficient to allow for a distribution to stockholders. Proceeds will
be used exclusively to pay obligations to Norwest and to other creditors and for
working capital. A distribution to common stockholders could occur only if the
Company sold the Manufacturing Assets and assets of the retail brands. Because
the preferred stockholders would receive the first $15,000,000 of proceeds
should all of the Company's assets be sold, there would be no distribution to
common stockholders at this time. No assurance can be given that a Sale
Transaction will be consummated or that the approval of the Sale Transaction or
its consummation will be sufficient to permit the Company to manage or satisfy
its existing obligations, or that if the Sale Transaction is consummated, that
the Company will be able to either operate the remaining assets or dispose of
them in a manner which will lead to a return to the common stockholders or to
improved financial performance.
 
     No Assurance Regarding Future Operations. The Sale Transaction may generate
some cash to facilitate the Company's ability to finalize and carry out a
reorganization of the Company around its retail brands. However, no assurance
can be given that the Company will determine to proceed with such plan, that the
Company will have sufficient working capital to proceed with such plan, or that
such plan will be successfully implemented, or if implemented, that such plan
will be successful or result in profitable operations. The success of such plan
will be dependent, among other things on the continued market acceptance of the
 
                                       21
<PAGE>   25
 
Company's retail products, reduced operational expenses and sustained or
increased sales and the availability of advertising and marketing resources.
 
     Triggering Event for Severance. As disclosed under the caption
"Compensation of Directors and Executive Officers -- Employment Contracts and
Termination of Employment and Change of Control Arrangements," certain employees
and officers of the Company are entitled to severance benefits under the
Severance Agreements if they are terminated within 24 months of a specified
"change of control" events. Such events include stockholder approval of a sale
of substantially all assets. The Company has not determined whether the sale of
the Manufacturing Assets will trigger a change in control or whether any of the
persons with such Severance Agreements will be terminated. Further, the Company
believes that such Severance Agreements may not have been intended to cover
transactions such as the Sale Transaction and intends to preserve its rights to
review and dispute the applicability of such Severance Agreements to the Sale
Transaction, if appropriate. However, if the Severance Agreement were applicable
and assuming all of such persons were subsequently terminated, the aggregate
payment for severance is estimated at approximately $2,000,000. Additional
benefits are also payable. No assurance can be given that terminated employees,
if any, who are parties to the Severance Agreements would not assert claims for
such amounts or that the Company would not determine that it was obligated to
pay such amounts.
 
                 THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
                  APPROVAL OF THE POTENTIAL SALE TRANSACTIONS.
 
                                 PROPOSAL NO. 4
 
           RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC AUDITORS
 
     The Board has nominated Deloitte & Touche LLP as independent public
auditors to audit the consolidated financial statements of the Company for the
year ending December 31, 1998. Deloitte & Touche LLP has acted in such capacity
since its appointment in 1995. A representative of Deloitte & Touche LLP is
expected to be present at the annual meeting, with the opportunity to make a
statement if the representative desires to do so, and is expected to be
available to respond to appropriate questions.
 
 THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE APPOINTMENT OF
   DELOITTE & TOUCHE LLP AS THE COMPANY'S INDEPENDENT PUBLIC AUDITORS FOR THE
                     FISCAL YEAR ENDING DECEMBER 31, 1998.
 
VOTE REQUIRED
 
     The affirmative vote of a majority of the votes cast affirmatively or
negatively at the annual meeting of stockholders at which a quorum representing
a majority of all outstanding shares of Common Stock of the Company is present
and voting, either in person or by proxy, is required for approval of this
proposal. Votes for and against, abstentions and broker non-votes will each be
counted as present for purposes of determining the presence of a quorum. Neither
abstentions nor broker non-votes will have any effect on the outcome of the
proposal.
 
                     STOCKHOLDER PROPOSALS TO BE PRESENTED
                             AT NEXT ANNUAL MEETING
 
     Pursuant to new amendments to Rule 14a-4(c) of the Securities Exchange Act
of 1934, as amended, the Company's proxy for its 1999 Annual Meeting of
Stockholders may confer discretionary authority to vote on any proposal
submitted by a stockholder if written notice of such proposal is not received at
the Company's executive office on or before             , 1998.
 
                                       22
<PAGE>   26
 
                         TRANSACTION OF OTHER BUSINESS
 
     At the date of this Proxy Statement, the Board knows of no other business
that will be conducted at the 1998 Annual Meeting of Stockholders of The Lamaur
Corporation other than as described in this Proxy Statement. If any other matter
or matters are properly brought before the meeting, or any adjournment or
postponement of the meeting, it is the intention of the persons named in the
accompanying form of proxy to vote the proxy on such matters in accordance with
their best judgment.
 
                                          By Order of the Board of Directors
 
                                          --------------------------------------
                                          JOHN D. HELLMANN
                                          Secretary
 
            , 1998
 
                                       23
<PAGE>   27
                             THE LAMAUR CORPORATION

                PROXY FOR THE 1998 ANNUAL MEETING OF STOCKHOLDERS

                     TO BE HELD ON __________________, 1998

                       SOLICITED BY THE BOARD OF DIRECTORS


         The undersigned hereby appoints Don G. Hoff and _________________, and
each of them, with full power of substitution, to represent the undersigned and
to vote all of the shares of stock in The Lamaur Corporation, a Delaware
corporation (the "Company"), which the undersigned is entitled to vote at the
Annual Meeting of Stockholders of the Company to be held at the Company's
principal executive offices, One Lovell Avenue, Mill Valley, California on
____________________, 1998, at 10:00 a.m. local time, and at any adjournment or
postponement thereof (1) as hereinafter specified upon the proposals listed on
the reverse side and as more particularly described in the proxy statement of
the Company dated ____________, 1998 (the "Proxy Statement"), receipt of which
is hereby acknowledged, and (2) in their discretion upon such other matters as
may properly come before the meeting.

         THE SHARES REPRESENTED HEREBY SHALL BE VOTED AS SPECIFIED. IF NO
SPECIFICATION IS MADE, SUCH SHARES SHALL BE VOTED FOR PROPOSALS 1 THROUGH 4.




CONTINUED AND TO BE SIGNED ON REVERSE SIDE

                                                               SEE REVERSE
                                                                  SIDE


<PAGE>   28


   [X]   Please mark
         votes as in
         this example

         WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED
         TO SIGN AND PROMPTLY MAIL THIS PROXY IN THE RETURN ENVELOPE SO THAT
         YOUR STOCK MAY BE REPRESENTED AT THE MEETING.

         A vote FOR the following proposals is recommended by the Board of
Directors:

         1. To elect the following persons as directors to hold office for a one
year term and until their respective successors are elected and qualified:

                                   Don G. Hoff
                                Dominic J. LaRosa
                               Harold M. Copperman
                                  Perry D. Hoff
                              Joseph F. Stiley, III

                                                    
            [ ]   FOR all nominees listed     [ ] WITHHOLD AUTHORITY to vote for
                  above (except as marked          all nominees listed above.
                  to the contrary below.)
          

            [ ]   FOR all nominees except as noted above.

         2. To consider and approve a reduction in the number of members of the
board of directors from seven to five.

            [ ]   FOR             [ ]   AGAINST           [ ]   ABSTAIN

         3. To approve and adopt the sale of certain assets relating to the
Company's manufacturing operations on terms described in the Proxy Statement.

            [ ]   FOR             [ ]   AGAINST           [ ]   ABSTAIN

         4. To consider, approve and ratify the appointment of Deloitte & Touche
LLP as independent public auditors for the Company for the year ending December
31, 1998.

            [ ]   FOR             [ ]   AGAINST           [ ]   ABSTAIN

                                       MARK HERE    [ ]       MARK HERE   [ ]  
                                      FOR ADDRESS             IF YOU
                                       CHANGE AND             PLAN TO
                                      NOTE AT LEFT            ATTEND
                                                               THE
                                                              MEETING



<TABLE>
<S>                                                              <C>
PLEASE SIGN HERE.  If shares of stock are held jointly,          Signature: ______________________ Date:______________
both or all of such persons should sign.  Corporate or
partnership proxies should be signed in full corporate or        Signature: ______________________ Date:______________
partnership name by an authorized person. Persons signing 
in a fiduciary capacity should indicate their full titles
in such capacity.
</TABLE>




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