PEOPLES FINANCIAL CORP \OH\
DEF 14A, 1999-12-29
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934


Filed by the Registrant  [X]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:
[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                         Peoples Financial Corporation
                (Name of Registrant as Specified In Its Charter)

                         Peoples Financial Corporation
     (Name of Person(s) Filing Proxy Statement if Other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)   Title of each class of securities to which transaction applies:

     2)   Aggregate number of securities to which transaction applies:

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined)

     4)   Proposed maximum aggregate value of transaction:

     5)   Total fee paid:

[ ]  Fee paid previously with preliminary materials

[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was
     paid  previously.  Identify  the previous filing by registration  statement
     number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:

     2)   Form, Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:


<PAGE>


                          PEOPLES FINANCIAL CORPORATION
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

         Notice is hereby given that the 2000 Annual Meeting of  Shareholders of
Peoples Financial Corporation ("PFC") will be held at the main office of Peoples
Federal  Savings  and Loan  Association  of  Massillon,  211  Lincoln  Way East,
Massillon, Ohio 44646, on January 26, 2000, at 2:00 p.m.., Eastern Standard Time
(the  "Annual  Meeting"),  for the  following  purposes,  all of which  are more
completely set forth in the accompanying Proxy Statement:

1.   To re-elect four directors of PFC for terms expiring in 2002;

2.   To ratify the  selection  of Grant  Thornton LLP as the auditors of PFC for
     the current fiscal year; and

3.   To  transact  such other  business as may  properly  come before the Annual
     Meeting or any adjournments thereof.

         Only shareholders of PFC of record at the close of business on December
3, 1999, will be entitled to receive notice of and to vote at the Annual Meeting
and at any adjournments thereof.  Whether or not you expect to attend the Annual
Meeting,  we urge you to consider the accompanying Proxy Statement carefully and
to SIGN,  DATE AND PROMPTLY RETURN THE ENCLOSED PROXY SO THAT YOUR SHARES MAY BE
VOTED IN ACCORDANCE  WITH YOUR WISHES AND THE PRESENCE OF A QUORUM AT THE ANNUAL
MEETING MAY BE ASSURED. The giving of a proxy does not affect your right to vote
in person in the event you attend the Annual Meeting.


                                            By Order of the Board of Directors



Massillon, Ohio
December 8, 1999                            Paul von Gunten, President


<PAGE>

                          PEOPLES FINANCIAL CORPORATION
                              211 Lincoln Way East
                              Massillon, Ohio 44646
                                 (330) 832-7441

                                 PROXY STATEMENT

                                     PROXIES

         The  enclosed  proxy (the  "Proxy") is being  solicited by the Board of
Directors of Peoples Financial Corporation, an Ohio corporation ("PFC"), for use
at the 2000 Annual Meeting of  Shareholders of PFC to be held at the main office
of  Peoples  Federal  Savings  and  Loan  Association  of  Massillon   ("Peoples
Federal"), 211 Lincoln Way East, Massillon,  Ohio 44646, on January 26, 2000, at
2:00 p.m..,  Eastern Standard Time, and at any adjournments thereof (the "Annual
Meeting"). Without affecting any vote previously taken, the Proxy may be revoked
by a  shareholder  by  execution of a later dated proxy which is received by PFC
before  the Proxy is  exercised  or by giving  notice  of  revocation  to PFC in
writing or in open  meeting  before the Proxy is  exercised.  Attendance  at the
Annual Meeting will not, of itself, revoke a proxy.

         Each properly  executed  Proxy received prior to the Annual Meeting and
not revoked  will be voted as  specified  thereon or, in the absence of specific
instructions to the contrary, will be voted:

          FOR the  re-election  of James P.  Bordner,  Alan C.  Edie,  Thomas E.
          Shelt,  and Vince E. Stephan as directors of PFC for terms expiring in
          2002; and

          FOR the  ratification  of the selection of Grant  Thornton LLP ("Grant
          Thornton") as the auditors of PFC for the current fiscal year.

Proxies may be solicited by the directors,  officers and other  employees of PFC
and Peoples  Federal,  in person or by telephone,  telecopy,  telegraph or mail,
only for use at the Annual Meeting.  Such Proxies will not be used for any other
meeting. The cost of soliciting Proxies will be borne by PFC.

         Only  shareholders of record as of the close of business on December 3,
1999 (the "Voting  Record  Date"),  are entitled to vote at the Annual  Meeting.
Each such  shareholder  will be entitled to cast one vote for each share  owned.
PFC's records  disclose that, as of the Voting Record Date, there were 1,265,108
votes entitled to be cast at the Annual Meeting.

         This Proxy  Statement is first being mailed to the  shareholders of PFC
on or about December 30, 1999.


                                  VOTE REQUIRED

Election of Directors

         Under Ohio law and PFC's Code of Regulations (the  "Regulations"),  the
four  nominees  receiving  the  greatest  number  of votes  will be  elected  as
directors.  Each  shareholder  will be  entitled to cast one vote for each share
owned.  Shares as to which the  authority  to vote is  withheld  are not counted
toward the  election  of  directors  or toward the  election  of the  individual
nominees specified in the enclosed Proxy. If the enclosed Proxy is signed, dated
and returned by the  shareholder  but no vote is specified  thereon,  the shares
held by such shareholder will be voted FOR the re-election of the four nominees.


<PAGE>

Ratification of Selection of Auditors

         The affirmative  vote of the holders of a majority of the shares of PFC
represented  in person or by proxy at the Annual  Meeting is necessary to ratify
the  selection of Grant  Thornton as the auditors of PFC for the current  fiscal
year.  Shares  that are held by a nominee  for a  beneficial  owner and that are
represented  in  person or by proxy at the  Annual  Meeting  but not voted  with
respect to such ratification  ("Non-votes")  will have the same effect as a vote
against the approval of such ratification,  as will abstentions.  If, however, a
shareholder  has signed,  dated and returned a proxy in the form of the enclosed
Proxy but has not voted on the  ratification  of the selection of Grant Thornton
by checking an  appropriate  block on the Proxy,  such  person's  shares will be
voted FOR the  ratification  of the selection of Grant  Thornton and will not be
considered Non-votes.


        VOTING SECURITIES AND OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                                   MANAGEMENT

         The following table sets forth certain  information with respect to the
only  persons  known to PFC to own  beneficially  more than five  percent of the
outstanding common shares of PFC as of December 3, 1999:

<TABLE>
<CAPTION>

                                      Amount and Nature of                   Percent of
Name and Address                      Beneficial Ownership                Shares Outstanding
<S>                                           <C>                                <C>
United National Bank                       106,419 (1)                         8.41%
  & Trust Company
P.O. Box 24190
Canton, OH  44701


Paul von Gunten (2)                        123,552 (3)                         9.72%
</TABLE>

- ----------------------------

(1)  Consists  of  40,562  shares  held as  Trustee  for the  Peoples  Financial
     Corporation  Recognition  and Retention Plan and Trust ("RRP"),  and 65,857
     shares held as Trustee for the Peoples Financial Corporation Employee Stock
     Ownership  Plan (the "ESOP").  All of the shares held by the ESOP have been
     allocated  to the  accounts of  participants,  who have  voting  power with
     respect to  allocated  shares.  The Trustee has sole voting and  investment
     power over the shares  held in the RRP and sole  investment  power over the
     shares held in the ESOP.

(2)  Mr. von Gunten may be contacted at the address of PFC.

(3)  Includes  11,083 shares  allocated to Mr. von Gunten's  ESOP account,  with
     respect to which Mr. von Gunten has voting but not  investment  power,  and
     5,761 shares that may be acquired currently upon the exercise of an option.









                                       2

<PAGE>
     The  following  table sets forth  certain  information  with respect to the
number of common shares of PFC beneficially owned by each director of PFC and by
all directors  and executive  officers of PFC as a group as of December 3, 1999:
<TABLE>
<CAPTION>

                                                              Amount and Nature of
                                                              Beneficial Ownership
                                                   Sole Voting and           Shared Voting and              Percent of
Names and Address (1)                              Investment Power          Investment Power           Shares Outstanding
<S>                                                       <C>                      <C>                        <C>
Victor C. Baker                                       13,032 (2)                      -                       1.03%
James P. Bordner                                       7,832 (2)                  4,100                        .94
Alan C. Edie                                               -                        100                        .01
Vincent G. Matecheck                                  16,232 (2)                    100                       1.29
Thomas E. Shelt                                       24,532 (2)                  5,775                       2.39
Vince E. Stephan                                      16,032 (2)                      -                       1.26
Paul von Gunten                                      109,469 (3)                 14,083 (4)                   9.72
All directors and executive officers
 of PFC as a group (8 people)                        194,131 (5)                 29,533 (6)                  17.29
</TABLE>

- ----------------------------

(1)  Each of the persons listed in this table may be contacted at the address of
     PFC.

(2)  Includes  3,840 shares that may be acquired  currently upon the exercise of
     options.

(3)  Includes  5,761 shares that may be acquired  currently upon the exercise of
     an option.

(4)  Includes  11,083 shares  allocated to Mr. von Gunten's  ESOP account,  with
     respect to which Mr. von Gunten has voting but not investment power.

(5)  Includes 9,217 shares that may be acquired  currently by executive officers
     upon the exercise of options.

(6)  Includes  15,458  shares  allocated  to  the  ESOP  accounts  of  executive
     officers, with respect to which such persons have voting but not investment
     power.


                      PROPOSAL ONE - ELECTION OF DIRECTORS

Election of Directors

         The  Regulations  provide for a Board of Directors  consisting of seven
persons  divided  into two  classes.  In  accordance  with  Section  2.02 of the
Regulations,  nominees  for election as  directors  may be proposed  only by the
directors or by a shareholder entitled to vote for directors if such shareholder
has  submitted a written  nomination to the Secretary of PFC by the later of the
November 30th  immediately  preceding the annual meeting of  shareholders or the
sixtieth day before the first  anniversary  of the most recent annual meeting of
shareholders  held for the election of directors.  Each such written  nomination
must state the name,  age,  business or residence  address of the  nominee,  the
principal  occupation or employment of the nominee,  the number of common shares
of PFC owned  either  beneficially  or of record  by each such  nominee  and the
length of time such shares have been so owned.






                                       3
<PAGE>

         The  Board of  Directors  proposes  the  re-election  of the  following
persons to serve  until the Annual  Meeting  of  Shareholders  in 2002 and until
their  successors  are  duly  elected  and  qualified  or  until  their  earlier
resignation, removal from office or death:

<TABLE>
<CAPTION>
                                                                                              Director of
                                                                             Director of    Peoples Federal
Name                      Age          Positions Held                       PFC Since (1)         Since
<S>                       <C>              <C>                                   <C>               <C>
James P. Bordner           57          Director                                  1995              1992
Alan C. Edie               49          Director                                  1999              1999
Thomas E. Shelt            66          Director                                  1995              1978
Vince E. Stephan           83          Director and Chairman of the              1995              1970
                                       Board
</TABLE>

- -----------------------------

(1)  Messrs.  Bordner,  Shelt, and Stephan became directors of PFC in connection
     with the  conversion  of Peoples  Federal from mutual to stock form and the
     formation  of  PFC  as  the  holding   company  for  Peoples  Federal  (the
     "Conversion").  In May 1999,  the Board of Directors of PFC  increased  the
     number  of  Directors  of PFC and  Peoples  Federal  from six to seven  and
     appointed Mr. Edie to fill the vacancy created by the increase.


         If any nominee is unable to stand for  election,  any proxies  granting
authority  to vote for such  nominee  will be voted for such  substitute  as the
Board of Directors recommends.

         The  following  directors  will  continue to serve as  directors of PFC
after the Annual Meeting for the terms indicated:

<TABLE>
<CAPTION>
                                                                                                         Director of
                                                                        Director of                     Peoples Federal
 Name                       Age        Positions Held                  PFC Since (1)  Term Expires          Since
<S>                         <C>             <C>                             <C>            <C>                <C>
 Victor C. Baker             76        Director                             1995           2001              1984
 Vincent G. Matecheck        54        Director, Secretary and              1995           2001              1987
                                       Attorney
 Paul von Gunten             73        Director, President and Chief        1995           2001              1968
                                       Executive Officer

</TABLE>

- -----------------------------

(1)  Messrs.  Baker,  Matecheck,  and  von  Gunten  became  directors  of PFC in
     connection with the Conversion.


     Mr.  Bordner has been the  President of P. J. Bordner and Company,  Inc., a
grocery store chain in Massillon, Ohio, since 1980.

     Mr.  Edie was,  until  recently,  employed  by  Fleming  Companies,  a food
distribution  company,  in  Massillon  for 24 years,  most  recently  serving as
Director of  Operations.  He serves as Treasurer and Board Member of the William
McKinley  Mental  Health  Society  and is on the Board of  Trustees  of the Ohio
Grocers Association.

     Mr. Shelt was employed by Peoples Federal from 1961 until his retirement in
December 1994. For the last fifteen years of his  employment,  he served as Vice
President. He is currently engaged in farming and real estate investment.




                                       4
<PAGE>


     Mr.  Stephan has been Chairman of the Board of Peoples  Federal since 1989.
He is Vice President of Manchester  Hardware,  Inc., a hardware store located in
Manchester, Ohio, and retired in 1980 after serving for 25 years as an insurance
agent for  Nationwide  Company in Canal  Fulton,  Ohio.  Mr.  Stephan  currently
operates a family farm.

     Mr. Baker retired in 1982 after owning and operating Sunny Slope Orchard, a
family  operated,  wholesale  and  retail  fruit  market,  bakery and sweet shop
located in Massillon, Ohio, for 40 years.

     Mr.  Matecheck has served as legal counsel to Peoples Federal since 1992. A
lawyer in private  practice,  Mr. Matecheck is also the Secretary and a director
of P. J. Bordner and Company,  Inc.,  and Polymer  Packaging,  Inc.,  of Canton,
Ohio; a partner of Federal Avenue Office Building  Company;  a director of Gordy
Graybill,  Inc.;  and a former  President of the Board of Trustees of the United
Way of Western Stark County.

     Mr. von  Gunten has been  employed  by Peoples  Federal  since 1948 and has
served as President and Chief  Executive  Officer since 1979. Mr. von Gunten has
served as President of PFC since 1995.

Meetings of Directors

     The Board of Directors of PFC met nine times for  regularly  scheduled  and
special  meetings during the fiscal year ended September 30, 1999. Each director
attended at least 75% of the  aggregate  of such  meetings  and  meetings of all
committees of the Board of Directors of which he is a member.

Committees of Directors

     The Board of  Directors  of PFC does not have a  nominating  committee or a
compensation  committee.  Nominees for  election to the Board of  Directors  are
selected by the entire Board of Directors.

     The Board of Directors of PFC has an Audit  Committee.  The Audit Committee
recommends  audit firms to the full Board of Directors  and reviews and approves
the annual  independent  audit  report.  The members of the Audit  Committee are
Messrs.  Baker,  Bordner and Shelt.  The Audit Committee met one time during the
fiscal year ended September 30, 1999.

Executive Officers

     In  addition  to Mr. von  Gunten,  the  President  of both PFC and  Peoples
Federal,  and Mr.  Matecheck,  the Secretary of PFC, the  following  persons are
executive officers of PFC and Peoples Federal and hold the designated positions:

<TABLE>
<CAPTION>

Name                                Age                     Position(s) Held
<S>                                 <C>                            <C>
William P. Hart                     61                      Vice President of Peoples Federal
Linda L. Fowler                     55                      Secretary of Peoples Federal
James R. Rinehart                   56                      Treasurer of PFC and Peoples Federal
Cindy A. Wagner                     47                      Assistant Treasurer of Peoples Federal

</TABLE>


     Mr. Hart joined Peoples  Federal in January 1996.  Prior to joining Peoples
Federal, Mr. Hart was employed by Citizens Savings Bank in Canton, Ohio, serving
as Vice President of Loan  Originations  since 1978. For the past 21 years,  Mr.
Hart has served on the Board of Trustees of the Building Industry Association of
Stark County.





                                       5
<PAGE>


     Ms. Fowler has been employed by Peoples  Federal since 1962.  She served as
Treasurer  from 1986 to 1991 and has served as Secretary  since 1991. Ms. Fowler
is the Vice  President  and a member of the Board of Trustees  of the  Massillon
Downtown  Merchants'  Association and Former President and a member of the Board
of Directors of the Massillon Club.

     Mr.  Rinehart has served as the Treasurer of PFC since 1995.  Mr.  Rinehart
has also been  employed by Peoples  Federal since May 1994 and has served as the
Treasurer of Peoples Federal since March 1996. Prior to joining Peoples Federal,
Mr.  Rinehart was an  accountant  with Hall,  Kistler & Company  P.L.L.  ("Hall,
Kistler") for 29 years.

     Ms. Wagner has been employed by Peoples Federal in various capacities since
1986, as an officer since 1991, and as Assistant Treasurer since March 1996. Ms.
Wagner is Second  Vice  President  and a member of the Board of  Trustees of the
Massillon Downtown  Merchants'  Association and is the Treasurer and a member of
the Board of Directors of the Massillon Club.

Section 16(a) Beneficial Ownership Reporting Requirements

     Under the federal securities laws, PFC's directors,  executive officers and
persons  holding more than ten percent of the common  shares of PFC are required
to report their  ownership of common shares and any changes in such ownership to
the  Securities  and Exchange  Commission  (the "SEC") and to PFC.  Based upon a
review of such  reports,  PFC must  disclose  any  failure to file such  reports
timely  in  Proxy   Statements  used  in  connection  with  annual  meetings  of
shareholders.  PFC has  determined  that no failure to file such reports  timely
occurred during fiscal year 1999.

                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS

Executive Compensation

     The  following  table  presents  certain  information  regarding  the  cash
compensation  received by the President and Chief  Executive  Officer of PFC and
Peoples  Federal.  No other  executive  officer of PFC received  compensation in
excess of $100,000  during the fiscal years ended  September 30, 1999,  1998 and
1997:
<TABLE>
<CAPTION>

                                                 Summary Compensation Table

                                                                        Long Term Compensation
                                          Annual Compensation                   Awards
                                                                      Options/SARs    Compensation      All Other
Name and Principal              Year      Salary($)(1)    Bonus($)        ($)           SARs(#)       Compensation
Position
<S>                             <C>          <C>           <C>             <C>            <C>              <C>
Paul von Gunten                 1999        $123,089      $ 8,000       $   -              -           $26,510 (2)
  President and Chief           1998         120,381       13,000           -              -            51,064 (3)
  Executive Officer             1997         115,647       14,000        190,848 (4)    28,806 (5)      49,456 (6)


</TABLE>

(1)  Includes  salary of $112,189,  $111,331 and $107,247 and directors' fees of
     $10,900,   $9,050  and  $8,400  in  fiscal  years  1999,   1998  and  1997,
     respectively.  Does not include amounts attributable to other miscellaneous
     benefits received by executive officers. The cost to PFC or Peoples Federal
     of providing  such benefits to Mr. von Gunten was less than 10% of his cash
     compensation.

(Footnotes continued on next page)


                                       6
<PAGE>

(2)  Consists of premiums  totaling  $923 paid by Peoples  Federal for insurance
     against the death or long term  disability  of Mr. von Gunten  payable to a
     beneficiary  designated by Mr. von Gunten, as well as the $25,587 aggregate
     value at the date of allocation of shares  allocated to the ESOP account of
     Mr. von Gunten.

(3)  Consists  of Peoples  Federal's  contribution  to Mr. von  Gunten's  401(k)
     defined  contribution  plan  account in the  amount of $1,310 and  premiums
     totaling $889 paid by Peoples  Federal for  insurance  against the death or
     long term disability of Mr. von Gunten payable to a beneficiary  designated
     by Mr. von Gunten,  as well as the $48,865  aggregate  value at the date of
     allocation  of shares  allocated  to the ESOP  account of Mr. von Gunten in
     fiscal year 1998.

(4)  Represents  the value of the common shares of PFC awarded to Mr. von Gunten
     pursuant  to PFC's  RRP,  determined  by  multiplying  the number of shares
     awarded on March 19,  1997,  by $16.00 per share,  the fair market value on
     such date  based on the mean  between  the  closing  high bid and low asked
     quotation reported on The Nasdaq SmallCap Market.  One-fifth of the awarded
     shares will be earned and delivered on each  anniversary of the date of the
     award commencing on March 19, 1998.

(5)  Represents the number of common shares of PFC underlying options granted to
     Mr. von Gunten  pursuant to PFC's 1997 Stock Option and Incentive Plan (the
     "Stock Option Plan"), as adjusted due to a return of capital paid by PFC in
     September 1997. "SARs" stands for "Stock Appreciation Rights." PFC does not
     have a plan that provides for the grant of SARs.

(6)  Consists  of Peoples  Federal's  contribution  to Mr. von  Gunten's  401(k)
     defined  contribution  plan  account in the amount of $12,878 and  premiums
     totaling $889 paid by Peoples  Federal for  insurance  against the death or
     long-term disability of Mr. von Gunten payable to a beneficiary  designated
     by Mr. von Gunten in fiscal  year  1997.  This  amount  also  includes  the
     $35,689  aggregate  value at the date of allocation of shares  allocated to
     the ESOP account of Mr. von Gunten in fiscal year 1997.

Stock Option Plan

         At the 1997 Annual Meeting of the Shareholders of PFC, the shareholders
approved the Stock Option Plan. The Board of PFC reserved 149,101 common shares,
which  is  equal to 10% of the  common  shares  issued  in  connection  with the
Conversion,  for  issuance by PFC upon the  exercise of options to be granted to
certain  directors,  officers and employees of Peoples Federal and PFC from time
to time under the Stock Option Plan.  Options to purchase  107,371 common shares
of PFC were  awarded  pursuant  to the  Stock  Option  Plan.  Due to a return of
capital  distribution  in September  1997, the number of shares reserved for the
Stock Option Plan was increased to 192,042, and the number of awarded shares was
adjusted to 137,427.

         The Stock Option Plan is  administered  by the Stock  Option  Committee
(the  "Committee"),  which may grant options under the Stock Option Plan at such
times as it deems most beneficial to Peoples Federal and PFC on the basis of the
individual  participant's  position and duties and the value of the individual's
service and  responsibilities to Peoples Federal and PFC. Options granted to the
officers  and  employees  under the Stock  Option Plan may be  "incentive  stock
options" ("ISOs") within the meaning of Section 422 of the Internal Revenue Code
of 1986, as amended (the "Code"),  which, if certain conditions are met, permits
the optionees to delay the  recognition of federal  taxable income on the shares
received  upon the  exercise of the  options.  Options  granted  under the Stock
Option Plan to directors  who are not  employees of PFC or Peoples  Federal will
not  qualify  under  the Code and thus  will not be ISOs  ("Non-qualified  Stock
Options").

         The option exercise price for ISOs and  Non-qualified  Stock Options is
determined by the Committee at the time of option grant.  The exercise price for
an option must not be less than 100% of the fair  market  value of the shares on
the date of the grant; provided, however, for an employee who owns more than 10%


                                       7
<PAGE>

of PFC's outstanding common shares, the exercise price of an ISO may not be less
than 110% of the fair market  value of the shares on the date of the grant,  and
the ISO shall not be  exercisable  after the  expiration  of five years from the
date it is granted.  No stock option will be exercisable after the expiration of
ten years from the date of grant.  An option cannot be  transferred  or assigned
other than by will or in accordance  with the laws of descent and  distribution.
Termination  for cause,  as defined in the Stock Option Plan, will result in the
annulment of any outstanding options.

         The  following  table sets forth  information  regarding the number and
value of unexercised options held by Mr. von Gunten at September 30, 1999:

<TABLE>
<CAPTION>

                                 Aggregate Option/SAR Exercises in Last Fiscal Year  and 9/30/99 Option/SAR Values
                                                                         Number of Securities
                                                                              Underlying           Value of Unexercised
                                                                              Unexercised               In-the-Money
                                                                             Options/SARs at           Options/SARs at
                                                                               9/30/99(#)                 9/30/99($)

                                Shares Acquired          Value                Exercisable/              Exercisable/
Name                             on Exercise(#)       Realized ($)           Unexercisable             Unexercisable
<S>                                   <C>                  <C>                    <C>                        <C>
Robert L. Bollin                         -                   -                  103,000/ -                $825,053/ -
Gregory J. Bollin                        -                   -                   66,000/ -                $526,615/ -
Jill M. Burke                            -                   -                   36,000/ -                $257,750/ -


</TABLE>
(1)  Such  options are not deemed to have any value as of  September  30,  1999,
     because their  exercise price of $12.41 (as adjusted in fiscal year 1998 to
     reflect a return of capital  paid in  September  1997)  exceeded the $9.625
     closing sale price.

Recognition and Retention Plan and Trust

         At the 1997 Annual Meeting of the Shareholders of PFC, the shareholders
of PFC approved the RRP. With funds contributed by PFC, the RRP purchased 59,640
shares of PFC's common  stock,  47,712 of which were  awarded to  directors  and
executive  officers of PFC and Peoples  Federal in March 1997 and 1,789 of which
were  awarded  to Mr.  Edie  effective  in  June  1999 on his  appointment  as a
director.

         The RRP is  administered by the RRP Committee of the Board of Directors
of PFC. Subject to express  provisions of the RRP, the RRP Committee  determines
which directors and employees of Peoples Federal and PFC are eligible to receive
awards of PFC  common  shares  under the RRP,  which  eligible  persons  will be
awarded shares under the RRP and the number of shares to be awarded.

         Unless the RRP Committee  specifies a longer period of time,  one-fifth
of the RRP shares  awarded to a recipient will be earned and  nonforfeitable  on
each of the first five  anniversaries  of the date of the awards.  Until  shares
awarded are earned by the  participant,  such shares  will be  forfeited  in the
event  that the  participant  ceases to be either a  director,  an officer or an
employee of PFC or Peoples Federal. In the event of the death or disability of a
participant,  however,  the participant's shares will be deemed to be earned and
nonforfeitable upon such date.

         RRP shares will be distributed  as soon as  practicable  after they are
earned.  All plan shares which have been awarded but not earned will be voted in
the discretion of the RRP Trustee appointed by the RRP Committee.




                                       8
<PAGE>

Directors' Compensation

         PFC currently pays no directors' fees. Each director of Peoples Federal
receives a retainer fee of $2,400 for service as a director,  plus $600 for each
monthly meeting attended. The Chairman of the Board and the Vice Chairman of the
Board also receive additional monthly fees of $600 and $350, respectively.

Certain Transactions

         During the fiscal  year  ended  September  30,  1999,  Peoples  Federal
retained the services of Vincent G.  Matecheck,  an attorney  engaged in private
practice in the Massillon  area. Mr.  Matecheck is a director of Peoples Federal
and PFC, serves as the Secretary of PFC and serves as general counsel to Peoples
Federal.  During  fiscal  years  1999,  1998 and 1997,  Mr.  Matecheck  was paid
$16,025,  $15,942 and $14,166,  respectively,  for services  rendered as general
counsel to Peoples Federal.

         Although  Peoples Federal makes loans to its employees and directors on
the same terms as those of comparable  loans to other  persons,  People  Federal
requires  employees  and directors to pay interest at a rate of one percent less
than the rate  required of other  customers  while such  employees and directors
serve Peoples Federal in their respective  capacities.  Should the service of an
employee or director cease for any reason,  Peoples Federal will discontinue the
one percent reduction and enforce the nominal terms of the loan.

         Peoples  Federal  made a  mortgage  loan to Mr.  Matecheck  with such a
favorable rate on June 6, 1996.  The loan was secured by his personal  residence
and  originated  in the  amount of  $350,000  at a rate of 7.65%,  before the 1%
reduction.  The loan was  refinanced  on  November  9,  1998,  in the  amount of
$228,000 at a rate of 6.625%, before the 1% reduction.

         No other loans which, in the aggregate to one person,  exceeded $60,000
at any time  during  the two  years  ended  September  30,  1999,  were  made to
directors  or  executive  officers  of PFC on  preferential  terms.  None of the
outstanding  loans to  directors  or  executive  officers  involve more than the
normal risk of collectibility or present other unfavorable features, and all are
current in accordance with their terms.


                      PROPOSAL TWO - SELECTION OF AUDITORS

         The Board of Directors has selected  Grant  Thornton as the auditors of
PFC and  Peoples  Federal for the current  fiscal year and  recommends  that the
shareholders ratify such selection.  Management expects that a representative of
Grant Thornton will be present at the Annual Meeting,  will have the opportunity
to make a statement  if he or she so desires and will be available to respond to
appropriate questions.












                                       9
<PAGE>


                   PROPOSALS OF SHAREHOLDERS AND OTHER MATTERS

         Any  proposals  of  shareholders  intended  to be included in the proxy
statement for the 2001 Annual Meeting of  Shareholders  of PFC should be sent to
PFC by  certified  mail and must be received by PFC not later than  September 1,
2000. In addition,  if a  shareholder  intends to present a proposal at the 2001
Annual Meeting without  including the proposal in the proxy materials related to
that meeting, and if the proposal is not received by November 15, 2000, then the
proxies  designated by the Board of Directors of PFC for the 2001 Annual Meeting
of  Shareholders  of PFC may vote in their  discretion  on any such proposal any
shares for which they have been appointed proxies without mention of such matter
in the proxy statement or on the proxy card for such meeting.

         Management  knows of no other  business which may be brought before the
Annual  Meeting.  It is the intention of the persons named in the enclosed Proxy
to vote such Proxy in  accordance  with their best judgment on any other matters
which may be brought before the Annual Meeting.

         IT IS IMPORTANT THAT PROXIES BE RETURNED  PROMPTLY.  WHETHER OR NOT YOU
EXPECT TO ATTEND  THE  MEETING  IN  PERSON,  YOU ARE URGED TO FILL IN,  SIGN AND
RETURN THE PROXY IN THE ENCLOSED SELF-ADDRESSED ENVELOPE.


                                             By Order of the Board of Directors



Massillon, Ohio
December 8, 1999                             Paul von Gunten, President






















                                       10

<PAGE>




                                 REVOCABLE PROXY

                          PEOPLES FINANCIAL CORPORATION

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
               BOARD OF DIRECTORS OF PEOPLES FINANCIAL CORPORATION

         The undersigned  shareholder of Peoples Financial  Corporation  ("PFC")
hereby  constitutes  and appoints  Vincent G. Matecheck and Paul von Gunten,  or
either of them,  as the Proxy or Proxies of the  undersigned  with full power of
substitution and  resubstitution,  to vote at the Annual Meeting of Shareholders
of PFC to be held at 211 Lincoln Way East, Massillon, Ohio 44646, on January 26,
2000, at 2:00 p.m.,  Eastern Time (the "Annual  Meeting"),  all of the shares of
PFC which the undersigned is entitled to vote at the Annual  Meeting,  or at any
adjournment  thereof,  on each of the  following  proposals,  all of  which  are
described in the accompanying Proxy Statement:

1.   The election of four directors for terms expiring in 2002:

     [  ]   FOR all nominees                   [   ]   WITHHOLD authority to
             listed below                              Vote for all nominees
            (except as marked to the                   Listed below:
                 contrary below):

                                James P. Bordner
                                  Alan C. Edie
                                 Thomas E. Shelt
                                Vince E. Stephan

(INSTRUCTION:  To withhold authority to vote for any individual  nominee,  write
that nominee's name in the space provided below).

- -----------------------------------------------------------------------

2.   The  ratification of the selection of Grant Thornton LLP,  certified public
     accountants, as the auditors of PFC for the current fiscal year.

     [   ]  FOR               [   ]  AGAINST         [   ]  ABSTAIN


3.   In their  discretion,  upon such other business as may properly come before
     the Annual Meeting or any adjournments thereof.

         The Board of  Directors  recommends  a vote "FOR" the  nominees and the
proposals listed above.


         Important: Please sign and date this proxy on the reverse side.



<PAGE>


         This Proxy, when properly  executed and returned,  will be voted in the
manner directed herein by the  undersigned  shareholder.  If the Proxy is signed
and returned but no boxes are marked,  the shares will be voted FOR  proposals 1
and 2.

         All Proxies  previously  given by the  undersigned  are hereby revoked.
Receipt  of the  Notice of the  Annual  Meeting  and of the  accompanying  Proxy
Statement is hereby acknowledged.

         Please sign exactly as your name appears on your Stock  Certificate(s).
Executors, Administrators, Trustees, Guardians, Attorneys and Agents should give
their full titles.


- ----------------------------                ------------------------------
Date                                                 Signature


- ----------------------------                ------------------------------
Date                                                 Signature




PLEASE DATE,  SIGN AND RETURN THIS PROXY PROMPTLY IN THE ENCLOSED  ENVELOPE.  NO
POSTAGE IS REQUIRED FOR MAILING IN THE U.S.A.







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