99 CENTS ONLY STORE
DEF 14A, 1999-04-16
VARIETY STORES
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                      99 CENTS ONLY STORES
                          ___________

            NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                    To Be Held May 13, 1999
                          ___________

To the Shareholders:

     NOTICE  IS  HEREBY  GIVEN that the 1999  Annual  Meeting  of
Shareholders (the "Annual Meeting") of 99 Cents Only Stores  (the
"Company") will be held at the Company's offices located at  4000
Union Pacific Avenue, City of Commerce, California at 10:00  a.m.
(Pacific  time)  on  Thursday, May 13,  1999  for  the  following
purposes:

     1.   To  elect  a  Board of eight Directors to  hold  office
          until the next Annual Meeting of Shareholders and until
          his or her successor is elected.  The persons nominated
          by  the  Board of Directors of the Company (Messrs.  W.
          Christy,  L.  Glascott, D. Gold, H. Gold, J.  Gold,  M.
          Holen,  E.  Schiffer and B. Schwartz) are described  in
          the accompanying Proxy Statement;

     2.   To  approve  an amendment to the Company's  1996  Stock
          Option Plan to increase the maximum number of shares of
          Common  Stock  that  may be issued pursuant  to  awards
          granted  under  the  plan  from  3,125,000  shares   to
          4,625,000 shares;
     
     3.   To  transact  such other business as may properly  come
          before the Annual Meeting or any of its adjournments or
          postponements.

     Only  shareholders of record of the Company at the close  of
business on March 31, 1999 are entitled to notice of and to  vote
at the Annual Meeting and adjournments or postponements thereof.

     All  shareholders are cordially invited to attend the Annual
Meeting in person.  However, to ensure your representation at the
Annual  Meeting,  you  are urged to mark,  sign  and  return  the
enclosed  Proxy  as promptly as possible in the postage  pre-paid
envelope  enclosed  for that purpose.  Any shareholder  attending
the  Annual Meeting may vote in person, even though he or she has
returned a Proxy.

                              By Order of the Board of Directors,



                              Eric Schiffer
                              Assistant Corporate Secretary



City of Commerce, California
April 9, 1999

TO  ENSURE  YOUR  REPRESENTATION AT THE ANNUAL MEETING,  YOU  ARE
REQUESTED  TO  COMPLETE,  SIGN AND DATE  THE  ENCLOSED  PROXY  AS
PROMPTLY AS POSSIBLE AND RETURN IT IN THE ENCLOSED ENVELOPE.   IF
YOU  RECEIVE  MORE  THAN ONE PROXY CARD BECAUSE  YOU  OWN  SHARES
REGISTERED  IN  DIFFERENT NAMES OR AT DIFFERENT  ADDRESSES,  EACH
CARD SHOULD BE COMPLETED AND RETURNED.
                     99 CENTS  ONLY STORES
                   4000 Union Pacific Avenue
               City Of Commerce, California 90023
                         (323) 980-8145
                  ____________________________

                        PROXY STATEMENT
                 ANNUAL MEETING OF SHAREHOLDERS
               To Be Held Thursday, May 13, 1999

                          Introduction

     This  Proxy  Statement is furnished in connection  with  the
solicitation  of Proxies by the Board of Directors  of  99  Cents
Only Stores, a California corporation (the "Company" or "99 Cents
Only Stores"), for use at the 1999 Annual Meeting of Shareholders
(the  "Annual  Meeting") to be held at the Company's  offices  at
4000  Union  Pacific  Avenue, City of  Commerce,  California,  on
Thursday, May 13, 1999, commencing at 10:00 a.m.

     At  the Annual Meeting, the shareholders of the Company will
vote  upon  (i)  the election of eight directors to  hold  office
until  the  next Annual Meeting of Shareholders and  until  their
respective  successors  are duly elected and  qualified,  (ii)  a
proposal  to  amend  the  Company's 1996  Stock  Option  Plan  to
increase the maximum number of shares of Common Stock that may be
issued  pursuant to awards under the plan, and (iii)  such  other
matters as may properly come before the Annual Meeting or any  of
its adjournments or postponements.

     A  Proxy  for  use at the Annual Meeting is  enclosed.   Any
shareholder who executes and delivers such Proxy has the right to
revoke it at any time before it is exercised by delivering to the
Secretary  of  the Company an instrument revoking it  or  a  duly
executed  proxy bearing a later date, or by attending the  Annual
Meeting  and  voting in person.  Subject to such revocation,  all
shares represented by a properly executed Proxy received in  time
for  the  Annual  Meeting will be voted by the Proxy  holders  in
accordance with the instructions on the Proxy.  If no instruction
is  specified  with  respect to a matter to be  acted  upon,  the
shares represented by the Proxy will be voted (i) in favor of the
election of the nominees for director set forth herein,  (ii)  in
favor  of the amendment to the 1996 Stock Option Plan, and  (iii)
if  any  other  business  is properly  presented  at  the  Annual
Meeting,  in accordance with the recommendations of the Board  of
Directors.

     It   is  anticipated  that  this  Proxy  Statement  and  the
accompanying  Proxy will be mailed to shareholders  on  or  about
April 10, 1999.

                       VOTING PROCEDURES

     The  close of business on March 31, 1999 has been  fixed  as
the record date for the determination of shareholders entitled to
notice of and to vote at the Annual Meeting and any postponements
or  adjournments thereof.  At the record date, 24,804,203  shares
of the Company's Common Stock, no par value (the "Common Stock"),
were outstanding.  The Common Stock is the only outstanding class
of  securities  entitled to vote at the Annual Meeting.   At  the
record  date,  the Company had approximately 4,441  shareholders,
which includes 457 shareholders of record.

     A  shareholder is entitled to cast one vote for  each  share
held of record on the record date on all matters to be considered
at  the Annual Meeting.  The  election of directors requires  the
affirmative  vote of a plurality of the shares  of  Common  Stock
present and voting at the Annual Meeting.  The amendment  of  the
1996  Stock  Option Plan to increase by 1,500,000 the  number  of
shares  of  Common  Stock that may be issued pursuant  to  awards
under  the  1996  Stock Option Plan will require the  affirmative
vote  of  a  majority of the shares of Common  Stock  present  or
represented  and  voting on this matter  at  the  Annual  Meeting
(which  shares voting affirmatively also constitute  at  least  a
majority  of  the required quorum).  Abstentions and broker  non-
votes  will  be included in the number of shares present  at  the
Annual Meeting for the purpose of determining the presence  of  a
quorum.  Abstentions  will be counted toward  the  tabulation  of
votes  cast on proposals submitted to shareholders and will  have
the  same  effect as negative votes, while broker non-votes  will
not be counted either as votes cast for or against such matters.


                         PROPOSAL NO. 1
                     ELECTION OF DIRECTORS

     In  accordance with the Bylaws of the Company, 99 Cents Only
Stores'   directors  are  elected  at  each  Annual  Meeting   of
Shareholders  and  hold office until the next Annual  Meeting  of
Shareholders   and  until  their  successors  are   elected   and
qualified.  The Bylaws of the Company provide that the  Board  of
Directors  shall consist of no less than seven and no  more  than
eleven directors as determined from time to time by the Board  of
Directors.  The  Board of Directors currently consists  of  eight
directors.

     Unless otherwise instructed, the Proxy holders will vote the
Proxies  received by them for the nominees named below.   If  any
nominee is unable or unwilling to serve as a director at the time
of  the  Annual Meeting or any adjournments thereof, the  Proxies
will be voted for such other nominee(s) as shall be designated by
the  current Board of Directors to fill any vacancy.  The Company
has  no  reason  to believe that any nominee will  be  unable  or
unwilling to serve if elected as a director.

     The   Board  of  Directors  proposes  the  election  of  the
following nominees as directors:

                         William Christy
                        Lawrence Glascott
                           David Gold
                          Howard Gold
                           Jeff Gold
                          Marvin Holen
                          Eric Schiffer
                          Ben Schwartz

     If elected, each nominee is expected to serve until the 2000
Annual  Meeting of Shareholders and thereafter until his  or  her
successor is duly elected and qualified.  The eight nominees  for
election  as  directors  at the Annual Meeting  who  receive  the
highest number of affirmative votes will be elected.

THE  BOARD  OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR"  THE
ELECTION OF THE NOMINEES LISTED ABOVE.
Information with Respect to Nominees and Executive Officers

     The  following  table  sets forth certain  information  with
respect to the nominees and executive officers of the Company  as
of March 31, 1999:

                  Age   Year                   
                  at   First                   
     Name:       March Elect         Principal Occupation
                  31,  ed or
                 1999  Appoi
                        nted
                       Direc
                        tor
Nominees:                     
                              
David Gold        66    1965  David  Gold  has been Chairman  of
                              the   Board  and  Chief  Executive
                              Officer  of the Company since  the
                              founding  of the Company in  1965.
                              Mr.  Gold  has over  40  years  of
                              retail experience and 20 years  of
                              wholesale experience.
                              
Howard Gold       39    1991  Howard Gold has been a director of
                              the  Company since 1991. He joined
                              the Company in 1982 and has served
                              in  various managerial capacities.
                              He currently serves as Senior Vice
                              President  of  Distribution.   Mr.
                              Gold received his B.S. degree from
                              the  University of  California  at
                              Los Angeles in 1984.
                              
Eric Schiffer              38    1991  Eric  Schiffer has been a director
                              of  the  Company  since  1991.  He
                              joined the Company in 1992 and has
                              served   in   various   managerial
                              capacities. He currently serves as
                              Senior  Vice President of  Finance
                              and   Operations  and   Treasurer.
                              Prior to joining the Company, from
                              1987  to 1992, he was employed  by
                              Oxford Partners, a venture capital
                              firm.  Mr.  Schiffer received  his
                              B.S.E. degree from Duke University
                              in   1983  and  his  M.B.A.   from
                              Harvard Business School in 1987.
                              
Jeff Gold         31    1991  Jeff  Gold has been a director  of
                              the  Company since 1991. He joined
                              the Company in 1984 and has served
                              in  various managerial capacities.
                              He currently serves as Senior Vice
                              President   of  Real  Estate   and
                              Information  Systems.   Mr.   Gold
                              received his B.A. degree from  the
                              University   of   California    at
                              Berkeley in 1989.
                              
William O.        67    1992  William  O.  Christy  has  been  a
Christy                       director  of  the  Company   since
                              1992.  He was President and  Chief
                              Executive   Officer  of  Certified
                              Grocers  of California from  1977,
                              until  his retirement in 1990.  He
                              has   served  on  numerous  trades
                              association  boards including  the
                              executive   committee    of    the
                              National Grocers Association Board
                              and  Chairman of the Merchant  and
                              Manufacturer Association Board.
                              
                   
                   
                              
                              
                              
                              
                              
                              
Marvin Holen      69    1991  Marvin  Holen has been a  director
                              of  the Company since 1991. He  is
                              an  attorney  and in 1960  founded
                              the  law  firm  of  Van  Petten  &
                              Holen.  He served on the Board  of
                              the   Southern  Californian  Rapid
                              Transit District from 1976 to 1993
                              (six of those years as the Board's
                              President). He served on the Board
                              of  Trustees  of  California  Blue
                              Shield  from 1972 to 1978, on  the
                              Board of United California Savings
                              Bank  from  1992 to  1994  and  on
                              several other corporate, financial
                              institution    and   philanthropic
                              boards of directors.
                              
Ben Schwartz      81    1993  Ben  Schwartz has been a  director
                              of  the Company since 1993. He was
                              Chairman of Foods Company Markets,
                              a  supermarket  chain,  from  1980
                              until  it was acquired in 1987  by
                              Boys Markets and he retired. Prior
                              thereto, he served for many  years
                              as its president. He served on the
                              Board  of  Directors of  Certified
                              Grocers  of  California  including
                              four     years    as     Chairman.
                              Additionally, Mr. Schwartz sits on
                              a   number   of  industry   trades
                              boards,    including   the    Food
                              Marketing Institute.
                              
Lawrence          64    1996  Lawrence  Glascott  has   been   a
Glascott                      director  of  the  Company   since
                              October 1996. From 1991 until  his
                              retirement  in  1996  he  was  the
                              former Vice President - Finance of
                              Waste Management International  an
                              environmental  services   Company.
                              Prior thereto, Mr. Glascott was  a
                              partner at Arthur Andersen LLP and
                              was   the   Arthur  Andersen   LLP
                              partner in charge of the 99  Cents
                              Only Stores account for six years.
                              Additionally, Mr. Glascott was  in
                              charge  of  the Los Angeles  based
                              Arthur   Andersen  LLP  Enterprise
                              Group practice for over 15 years.
Other Executive               
Officers:                     

                              
Helen Pipkin      56          Helen Pipkin joined the Company in
                              1991  and  serves as  Senior  Vice
                              President of Wholesale Operations.
                              Prior to joining the Company, from
                              1985   through  1991,  Ms.  Pipkin
                              served  as Controller and  Manager
                              of Wholesale and Import Operations
                              of Cobra Associated International,
                              a     wholesaler    of     variety
                              merchandise.  Prior to  1985,  for
                              many  years,  Ms.  Pipkin  was  an
                              owner,    Vice    President    and
                              Controller  of Markell Imports,  a
                              general merchandise wholesaler.
                              
Andrew Farina     52          Andrew  Farina joined the  Company
                              in  September 1996 and  serves  as
                              Chief Financial Officer.  Prior to
                              joining  the Company,  from  April
                              1993  through  August  1996,   Mr.
                              Farina   was  Vice  President   of
                              Finance of Crown BBK, Inc., a food
                              brokerage  business.   Mr.  Farina
                              was employed by a division of Sara
                              Lee   from   1976  through   1988,
                              ultimately  in  the  capacity   of
                              President.  Mr. Farina  began  his
                              career with Arthur Andersen LLP.
                              
Certain Key                   
Employees:

Robert Adams      33          Robert Adams joined the Company in
                              January  1999 and serves  as  Vice
                              President   Information   Systems.
                              Prior to joining the Company  from
                              1996   to   1999  Mr.  Adams   was
                              Director  of  Information  Systems
                              for  Associated Truck Parts.  From
Larry             47          1993  to 1996 Mr. Adams served  as
Borenstein                    Systems  Development  Manager  for
                              Wet Seal, Inc.
                              
                              Larry   Borenstein   joined    the
                              Company   in  1984  and  currently
                              serves   as   Vice  President   of
                              Construction    and   Advertising.
                              Mr. Borenstein has also served  in
                              various      other      managerial
                              capacities within the Company.
                              
Carolyn Brock     48          Carolyn   J.   Brock  joined   the
                              Company   in  1994  and  currently
                              serves as Vice President of  Human
                              Resources.  During 1993 and  1994,
                              Ms.  Brock was employed by  Dodge,
                              Warren & Peters Consultants, Inc.,
                              a   consulting  firm,  where   she
                              served    as    Executive     Vice
                              President.  From 1992 to 1993, she
                              was   an   owner  and   the   Vice
                              President  of  Comp  Solutions,  a
                              worker's  compensation  consulting
                              firm.  From 1990 to 1992, she  was
                              the    President   of    Employers
                              Management   Services,   a   human
                              resources consulting firm.
                              
Richard Ennen     46          Richard  Ennen joined the  Company
                              in  1998  with the acquisition  of
                              Universal International,  Inc.  He
                              currently    serves    as    Chief
                              Executive  Officer  of  Universal.
                              Mr. Ennen joined Universal in 1996
                              serving as President. From 1992 to
                              1996,  he  was Director of  Retail
                              Merchandising  and Operations  for
                              Holiday   Companies,   a    retail
                              grocery   business   located    in
                              Bloomington,            Minnesota.
                              Additionally  he  served  as  Vice
                              President   of   Operations    for
                              Rodman's  Discount  Food,  Drug  &
                              Appliances in Washington, D.C.
                              
Jose Gomez        39          Jose  Gomez joined the Company  in
                              1980   and  has  served  in   many
                              different  managerial  capacities,
                              most recently as Vice President of
                              Retail Operations.  He has over 20
                              years of retail  experience.
                              
Rachel Heath      27          Rachel  Heath joined the Company's
                              buying staff in 1995 and currently
                              serves   as   Vice  President   of
                              Buying.    Ms.   Heath's    buying
                              responsibilities   have   included
                              health     and    beauty     care,
                              confection,   grocery   and   soft
                              goods.      In     her     current
                              responsibilities  Ms.  Heath  also
                              focuses     on    sourcing     and
Kenneth R.        48          development  of relationships  for
Phipps                        branded products.
                              
                              
                              
                              
                              Kenneth   R.  Phipps  joined   the
                              Company in 1993 and serves as Vice
                              President  of Distribution.   From
                              1991 until 1993, Mr. Phipps served
                              as  Director of Operations for  SE
                              Rykoff   Inc.,   a   large    food
                              wholesaler.   From 1970  to  1991,
                              Mr.  Phipps was employed by  Lucky
                              Stores,   Inc.,  a  large  grocery
                              chain,  where his responsibilities
                              included,   at   various    times,
                              serving as the distribution center
                              manager     at    three    Lucky's
                              facilities.


   David Gold is the father of Howard Gold and Jeff Gold and  the
father-in-law of Eric Schiffer.



Board Meetings and Committees

     The  Board  of Directors held a total of nineteen  meetings,
including  committee  meetings,  during  the  fiscal  year  ended
December  31, 1998. The Board of Directors has an Audit Committee
and  a  Compensation  Committee.  During the  fiscal  year  ended
December  31, 1998, each director during the term of his  tenure,
attended  all  meetings  of the Board  of  Directors  held.  Each
director  also  attended all meetings of the  committees  of  the
Board of Directors on which he served.

     The  Audit  Committee  met  one time  and  the  Compensation
Committee  met  five times during the fiscal year ended  December
31,  1998.   The Audit Committee's functions include recommending
to  the  Board  of  Directors  the engagement  of  the  Company's
independent accountants, discussing the scope and results of  the
audit  with  the accountants, discussing the Company's  financial
accounting  and  reporting principles and  the  adequacy  of  the
internal audits with management and reviewing and evaluating  the
Company's  accounting policies and internal accounting  controls.
The  Compensation Committee reviews and approves the compensation
of  officers and key employees, including the granting of  awards
under  the Company's stock option plan.  The members of the Audit
Committee  are  Messrs. Christy, Schwartz and  Glascott  and  the
members of the Compensation Committee are Messrs. Christy,  Holen
and  Glascott.  The  Company does not have a standing  nominating
committee.

Compensation of Directors

     Each Director who is not an officer of or otherwise employed
by  the  Company  (an "Outside Director") receives  an  automatic
annual grant on May 1 of a non-qualified option to purchase 3,000
shares  of Common Stock with a per share exercise price equal  to
the fair market value of a share of the Company's Common Stock on
the  date  of grant.  In addition, each Outside Director receives
$1,000 per month, plus $500 for each board meeting attended  plus
$150  for each committee meeting attended on a day when no  board
meeting  is held, or $250 for each committee meeting attended  as
committee chairperson.








Compensation Committee Interlocks and Insider Participation

     The  Company has no interlocking relationships involving any
of  the  members  of its Compensation Committee  which  would  be
required   by  the  Securities  and  Exchange  Commission    (the
"Commission")  to  be reported in this Proxy  Statement,  and  no
officer  or  employee of the Company serves on  its  Compensation
Committee.

Report of the Compensation Committee on Executive Compensation

     The  Compensation  Committee of the Board  of  Directors  is
responsible  for the review and administration of  the  Company's
various  compensation plans, including determining base  salaries
for  officers and administering the Company's stock  option  plan
and annual bonus plan.

     Compensation    Philosophy.    The    Company's    executive
compensation  program  is  designed  to  (1)  provide  levels  of
compensation  that  integrate pay and incentive  plans  with  the
Company's  strategic  goals, so as  to  align  the  interests  of
executive  management  with  the  long-term  interests   of   the
Company's   shareholders,  (2)  attract,  motivate   and   retain
executives  of  outstanding abilities and experience  capable  of
achieving  the  strategic  business goals  of  the  Company,  (3)
recognize  outstanding individual contributions, and (4)  provide
compensation opportunities which are competitive to those offered
by  other  retail companies of similar size and performance.   To
achieve these goals, the Company's executive compensation program
consists  of  three main elements: (i) base salary,  (ii)  annual
cash  bonus  and  (iii) long-term incentives.   Each  element  of
compensation  has  an  integral  role  in  the  total   executive
compensation  program.   Given the  current  share  ownership  of
Messrs. David Gold, Howard Gold, Jeff Gold and Eric Schiffer,  it
is  currently the Company's policy not to award stock options and
not  to provide annual incentive bonuses to any of Messrs.  David
Gold, Howard Gold, Jeff Gold and Eric Schiffer.
     
     
     

     Base   Salary.    Base  salaries  are  negotiated   at   the
commencement  of an executive's employment with the  Company  and
are reviewed annually.  Base salaries are designed to reflect the
position, duties and responsibilities of each executive  officer,
the  cost  of living in the area in which the officer is located,
the market for base salaries of similarly situated executives  at
other  companies engaged in businesses similar  to  that  of  the
Company  and the Company's performance against its financial  and
strategic goals.  Base salaries are generally designed to  be  at
the  mid-range of salaries of comparable companies.   During  the
year  ended December 31, 1998, David Gold served as the Company's
Chief Executive Officer.  Mr. Gold's base salary of $175,000  was
determined  based upon his service to the Company, the  financial
performance of the Company in the year ended December  31,  1998,
and  the  salaries received by similarly situated  executives  at
other   companies.   See  "Executive  Compensation   --   Summary
Compensation Table."
     
     Annual Cash Bonuses.  Executive officers and key members  of
management are eligible to receive annual incentive bonuses  from
an  executive bonus pool in amounts determined at the  discretion
of the Board of Directors. The executive bonus pool is calculated
based on the Company's annual performance against a business plan
developed  each  year  by  senior  management  and  reviewed  and
approved by the Board of Directors. The executive bonus  pool  is
capped  at 3% of the Company's operating profit.  Funding of  the
bonus pool is determined based on a performance matrix consisting
of  three  variables: (i) the increase in store sales during  the
subject  year over stores sales during the immediately  preceding
year;  (ii)  operating  income goals; and  (iii)  the  individual
performance  of  the  executives. Individual  bonus  targets  for
executives  range from 0% to 25% of the executive's  base  salary
depending  on  the  level  of responsibility  and  attainment  of
individual  performance goals.  Messrs. David Gold, Howard  Gold,
Jeff  Gold  and  Eric Schiffer were not eligible  to  receive  an
annual incentive bonus for 1998.

     Long-Term  Incentives.  The Company provides  its  executive
officers with long-term incentive compensation through grants  of
awards  under  the Company's 1996 Stock Option Plan.   Under  the
1996  Stock Option Plan, the Board of Directors is authorized  to
grant  any  type  of award which might involve  the  issuance  of
shares of Common Stock, an option, warrant, convertible security,
stock  appreciation right or similar right or any other  security
or  benefit  with a value derived from the value  of  the  Common
Stock.  The  Compensation Committee of the Board of Directors  is
currently  responsible  for selecting  the  individuals  to  whom
grants  of  awards  will  be  made, the  timing  of  grants,  the
determination of the per share exercise price and the  number  of
shares  subject  to  each  award.   All  awards  granted  by  the
Compensation  Committee pursuant to the 1996  Stock  Option  Plan
have  been  in  the  form  of  stock options.   The  Compensation
Committee  believes  that  stock options  provide  the  Company's
executive officers with the opportunity to purchase and  maintain
an   equity  interest  in  the  Company  and  to  share  in   the
appreciation  of the value of the Common Stock.  The Compensation
Committee  believes  that  stock  options  directly  motivate  an
executive  to maximize long-term shareholder value.  The  options
incorporate  vesting periods in order to encourage key  employees
to continue in the employ of the Company.  All options granted in
1998  were  granted  at the fair market value  of  the  Company's
Common  Stock  on the date of grant.  The Compensation  Committee
considers  the  grant  of  each option subjectively,  considering
factors  such as the individual performance of executive officers
and  competitive  compensation packages in the industry.  Messrs.
David  Gold,  Howard Gold, Jeff Gold and Eric Schiffer  were  not
eligible to receive stock options for 1998.
     
     Omnibus Budget Reconciliation Act Implications for Executive
Compensation.   Section 162(m) of the Internal  Revenue  Code  of
1986,  as  amended (the "Code"), places a limit of $1,000,000  on
the amount of compensation that may be deducted by the Company in
any  year with respect to each of the Company's five most  highly
paid    executive    officers.     Certain    "performance-based"
compensation that has been approved by the Company's shareholders
is  not subject to the deduction limit.  The Company's 1996 Stock
Option Plan is qualified so that awards under the plan constitute
performance-based compensation not subject to Section  162(m)  of
the  Code.   All compensation paid to the Company's employees  in
fiscal 1998 will be fully deductible.

     
     
     
     
     Summary.   The  Compensation  Committee  believes  that  its
executive   compensation  philosophy  of  paying  the   Company's
executive officers by means of base salaries, annual cash bonuses
and  long-term incentives (other than Messrs. David Gold,  Howard
Gold,  Jeff Gold and Eric Schiffer), as described in this report,
serves the interests of the Company and its shareholders.
                              
                              
                              COMPENSATION COMMITTEE
                                   William Christy
                                   Marvin Holen
                                   Lawrence Glascott




                     EXECUTIVE COMPENSATION

Summary Compensation Table

     The  following  table sets forth, as to the Chief  Executive
Officer  and as to each of the other four most highly compensated
officers  whose  compensation exceeded $100,000 during  the  last
fiscal   year   (the  "Named  Executive  Officers"),  information
concerning  all compensation paid for services to the Company  in
all  capacities  during the last three fiscal  years  or  accrued
within the current fiscal year.





<TABLE>
<CAPTION>
<S>
<C>
                                                  Long       
                                                 Term       
                                               Compensa     
                    Fiscal    Annua              tion       
                     Year    l                  Number    All
Name and Principal  Ended    Compen               of     Other
     Position       Decemb   sation            Securiti  Compen
                    er 31,                        es     sation
                                              Underlyi   (b)
                            Salary               ng
                            Bonus             Options(
                                                 a)
                                                                
David Gold           1998    $175,0   $-              -    $-     
                            00
 Chairman of the     1997    175,00        -          -        - 
Board and            1996        0        -          -       -
Chief Executive              175,00
Officer                          0
                                                                  
Andrew Farina (c)    1998    $120,0   $12,00     18,750    $-     
                            00       0
 Chief Financial     1997    109,00              14,062        - 
Officer              1996        0   4,000       7,031       -
                            26,000     -
                                                                  
Jose Gomez           1998    $145,6   $25,00     18,750    $-     
                            00       0
 Vice President      1997    135,20              23,438        - 
of                   1996        0   25,000     23,438       -
Retail Operations            125,00      
                                 0   25,000
                                                                  
Helen Pipkin         1998    $140,4   $25,00     18,750    $-     
                            00       0
 Senior Vice         1997    135,20              23,438        - 
President of           Wholesale Operations 1996        0   25,000     23,438       -
                            125,00      
                                 0   25,000
                                                                
Eric Schiffer        1998    $120,0     -             -    $-     
                            00
 Senior Vice         1997    120,00     -        14,062        - 
President of         1996        0     -        14,062       -
Operations and               120,00
Finance                          0
                                                                
                                                                 
</TABLE>                                                       
______________________
(a)Reflects   an   adjustment,  pursuant  to  the   anti-dilution
   provisions  of the Company's 1996 Stock Option  Plan  and  the
   executive's respective stock option agreement, in  the  number
   of  shares of Common Stock underlying stock options granted in
   1996,  1997 and 1998 as a result of the Company's distribution
   in  November  1997  and November 1998, of a dividend  of  0.25
   shares  of  Common Stock for each share of Common  Stock  then
   outstanding.

(b)  During 1998 David Gold reimbursed the Company $966,000 for
   premiums paid, in prior years, by the Company on insurance
   policies (one of which is "split dollar") insuring the lives of
   David and his wife Sherry Gold. Premiums paid by the Company, on
   these policies in 1995, 1996 and 1997 were $317,000, $324,000 and
   $325,000, respectively.

(c)    Mr. Farina joined the Company in September, 1996.

Option Grants in Last Fiscal Year

   The  following table sets forth certain information  regarding
the  grant  of  stock options made during the fiscal  year  ended
December 31, 1998 to the Named Executive Officers.






















       
 OPTION GRANTS
IN LAST FISCAL
     YEAR
                                                            
     Name          Number  Percent  Exercis  Expir   Poten
                    Of    Of Total  e Or    ation    tial
                  Securi  Options   Base            Reali
                   ties   Granted  Price(d   Date   zable
                  Underl     To       )             Value
                   ying   Employee                    At
                  Option    s In                    Assum
                  Grante   Fiscal                     ed
                   d(b)   Year(c)                    Rate
                                                      of
                                                    Stock
                                                    Price
                                                    Appre
                                                    ciati
                                                      on
                                                     for
                                                       
                                                    Optio
                                                      n
                                                    Term(
                                                      a)
                                                       5%
                                                     10%
                                                                     
David Gold            -       -      $-        -      $-       $-
                               2.0%                                 
Jose Gomez         18,750            $30.20          $        $
                                            5/12/   356,1   902,45
                                              08    12      7
                                                                     
                                                                     
Helen Pipkin       18,750    2.0%    $30.20          $        $
                                            5/12/   356,1   902,45
                                              08    12      7
                               2.0%                                 
Andrew Farina      18,750            $30.20          $        $
                                            5/12/   356,1   902,45
                                              08    12      7
Eric Schiffer         -       -                 -       -        -
                                   -
_______________________
(a)The potential realizable value is based on the assumption
   that the Common Stock appreciates at the annual rate shown
   (compounded annually) from the date of grant until the
   expiration of the option term.  These amounts are calculated
   pursuant to applicable requirements of the Commission and do
   not represent a forecast of the future appreciation of the
   Common Stock.
(b)The option grants set forth on this chart vest in three equal
   annual installments beginning on May 12, 1999.
(c)Options covering an aggregate of 917,284 shares were granted
   to eligible persons during the fiscal year ended December 31,
   1998.
(d)The exercise price and tax withholding obligations related to
   exercise may be paid by delivery of already owned shares,
   subject to certain conditions.  Reflects an adjustment,
   pursuant to the anti-dilution provisions of the Company's
   1996 Stock Option Plan and the executive's respective stock
   option agreement, in the per share exercise price of the
   stock options from $37.75 (the market price of a share of
   Common Stock on the New York Stock Exchange on the date of
   grant) to $30.20 as a result of the Company's distribution in
   November 1998 of a dividend of .25 shares of Common Stock for
   each share of Common Stock then  outstanding.

Stock Options Held at Fiscal Year End

   The  following  table  sets  forth,  for  each  of  the  Named
Executive  Officers, certain information regarding the number  of
shares  of  Common Stock underlying stock options held at  fiscal
year  end and the value of options held at fiscal year end  based
upon the last reported sales price of the Common Stock on the New
York Stock Exchange on December 31, 1998 ($49.13 per share).
<TABLE>
<CAPTION>
<S>                                                           <C>
<C>

AGGREGATED OPTIONS EXERCISED IN THE LAST FISCAL YEAR AND YEAR-END
                             VALUES
                            Number of           Number of           Value of
                           Securities          Securities         Unexercised
                           Underlying          Underlying         In-the-Money
                            Exercised          Unexercised          Options
                           Options at          Options at                  At
                                                                  December 31,
                        December 31, 1998   December 31, 1998       1998(a)
Name                   Shares    Value   Exercisab Unexerci  Exercis Unexercis
                               Realized     le       sable    able      able
                                                                               
David Gold                0       $0         0             0 $0      $0
Jose Gomez                0        0      23,438    42,188   931,596 1,231,490
Helen Pipkin           23,438   548,452      0      42,188      0    1,231,490
Andrew Farina             0        0       9,375    30,469   352,966      
                                                                      777,877
Eric Schiffer             0        0      14,063    14,063   558,964      
                                                                      525,940
                                                                            
</TABLE>
___________________
(a)  Based on the last reported sale price of the Common Stock on
     the  New  York Stock Exchange on December 31, 1998  ($49.13)
     less the option exercise price.


CERTAIN TRANSACTIONS WITH


                DIRECTORS AND EXECUTIVE OFFICERS

     As  of March 31, 1999, the Company leased 13 of its 67 store
locations  and a parking lot associated with one of these  stores
from certain members of the Gold family and their affiliates (the
"Shareholders").  Annual rental expense for the facilities  owned
by  the  Shareholders or their affiliates was approximately  $1.8
million,  $2.0 million and $2.2 million in 1996, 1997  and  1998,
respectively.   The  Company  believes  that  such   leases   and
contracts  are  no less favorable to the Company  than  those  an
unrelated   party   would   have  provided   after   arm's-length
negotiations.  It is the Company's current policy  not  to  enter
into  real  estate  transactions with the Shareholders  or  their
affiliates, except with respect to the renewal or modification of
existing  leases  and  occasions  where  such  transactions   are
determined to be in the best interests of the Company.  Moreover,
all  real  estate transactions between 994 Only  Stores  and  the
Shareholders   will  require  the  unanimous  approval   of   the
independent directors on the Company's Board of Directors  and  a
determination   by   such   independent   directors   that   such
transactions  are  the  equivalent of a  negotiated  arm's-length
transaction  with a third party.  There can be no guarantee  that
the Company and the Shareholders or their affiliates will be able
to  agree on renewal terms for the properties currently leased by
the  Company from the Shareholders, or, if such terms are  agreed
to, that the independent directors on the Board of Directors will
approve such terms.

      During  1998 David and Sherry Gold reimbursed  the  Company
$966,000 for premiums paid by the Company, in previous years,  on
a policies insuring the lives both David and Sherry Gold.


    SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of  the  Securities Exchange  Act  of  1934,
requires the Company's executive officers, directors, and persons
who  own  more  than  ten percent of a registered  class  of  the
Company's  equity  securities to file reports  of  ownership  and
changes  in  ownership with the Commission.  Executive  officers,
directors and greater-than-ten percent shareholders are  required
by  the Commission's regulations to furnish the Company with  all
Section 16(a) forms they file.  Based solely on its review of the
copies  of  the  forms received by it and written representations
from  certain reporting persons that they have complied with  the
relevant  filing requirements, the Company believes that,  during
the  year  ended  December 31, 1998, all the Company's  executive
officers,  directors  and greater-than-ten  percent  shareholders
complied with all Section 16(a) filing requirements, except  that
Ben  Schwartz  filed  a  late  Form  4  with  respect  to  shares
transferred to relatives during 1998.
     









                       PERFORMANCE GRAPH

     The  following  graph  sets forth the percentage  change  in
cumulative total shareholder return of the Company=s Common Stock
during the period from May 23, 1996 (the date of commencement  of
the  Company=s  initial public offering) to  December  31,  1998,
compared  with  the cumulative returns of the S&P Small  Cap  600
Index  and  the Russell 2000 Index.  The Comparison assumes  $100
was  invested on May 23, 1996 in the Common Stock and in each  of
the  foregoing  indices.  The  stock  price  performance  on  the
following  graph  is not necessarily indicative of  future  stock
price performance.

<TABLE>
<CAPTION>
<S>
<C>
             COMPARISON OF CUMULATIVE RETURN AMONG
       99 CENTS ONLY STORES, THE S&P SMALL CAP 600 INDEX
                   AND THE RUSSELL 2000 INDEX


</TABLE>








                                
                                
                                
                                
                         PROPOSAL NO. 2
          PROPOSAL TO AMEND THE 1996 STOCK OPTION PLAN


General

     The  Board  of  Directors  has approved  an  amendment  (the
"Amendment") to the 1996 Stock Option Plan (the "Stock Plan")  to
increase  the  number  of shares of Common  Stock  available  for
issuance  under the Stock Plan from 3,125,000 shares to 4,625,000
shares.  The Amendment is being submitted to the Shareholders for
approval.

     The Board of Directors approved the Amendment to ensure that
a  sufficient  number of shares are available for issuance  under
the  Stock  Plan.   At  March 25, 1999, 748,669  shares  remained
available  for grants of awards under the Stock Plan.  The  Board
of  Directors  believes  that the ability  to  grant  stock-based
awards  is  important to the future success of the Company.   The
grant  of stock options and other stock-based awards can motivate
high  levels  of  performance and provide an effective  means  of
recognizing employee contributions to the success of the Company.
In   addition,  stock-based  compensation  can  be  valuable   in
recruiting and retaining key personnel who are in great demand as
well  as  rewarding  and  providing  incentives  to  its  current
employees.   The increase in the number of shares  available  for
awards  under the Stock Plan will enable the Company to  continue
to  realize  the  benefits of granting stock-based  compensation.
Further,  it  is  the Company's current policy  to  give  to  all
employees (except David Gold, Howard Gold, Jeff Gold and Eric and
Karen Schiffer), full-time or part-time, with tenure of more than
six months with the Company, an annual grant of stock options.

     On  November 12, 1998, upon the Company's distribution of  a
dividend of 0.25 shares of Common Stock for each share of  Common
Stock  then  outstanding, the number of shares  of  Common  Stock
available  for  issuance under the Stock Plan  was  automatically
increased  pursuant to the terms of the Stock Plan from 2,500,000
shares  to  3,125,000 shares.  In addition, as a  result  of  the
stock dividend, proportionate adjustments were made to the number
of  shares  of  Common Stock underlying awards  then  outstanding
under  the  Stock Plan and to the maximum number of  shares  with
respect to which awards may be granted to any participant in  the
Stock Plan in any fiscal year.

     As  of March 25, 1999, the last reported sales price of  the
Common Stock on the New York Stock Exchange was $41.13 per share.

Summary of the Stock Plan

     Purpose.   The purpose of the Stock Plan is to  advance  the
interests  of  the Company and its shareholders by  strengthening
the  Company's ability to obtain and retain the services  of  the
types of employees, consultants, officers and directors who  will
contribute  to  the Company's long term success  and  to  provide
incentives which are linked directly to increases in stock  value
which  will  inure  to  the benefit of all  shareholders  of  the
Company.

     Administration.   The Stock Plan must be administered  by  a
committee  of  the  Board  of  Directors  of  the  Company   (the
"Committee")  consisting of two or more directors, each  of  whom
shall  be  a  "disinterested person," as that term is defined  in
Rule  16b-3(c) of the Rules and Regulations (the "Rules") of  the
Commission under the Securities Exchange Act of 1934, as amended,
an  "outside  director"  for purposes of Section  162(m)  of  the
Internal  Revenue Code of 1986, as amended (the "Code")  and  the
regulations  of the Internal Revenue Service adopted  thereunder,
as  such Rules and such Section and regulations may from time  to
time  be amended or interpreted, and a  director who is not  also
an  employee of the Company.  Members of the Committee  serve  at
the pleasure of the Company's Board of Directors.  The Stock Plan
is  currently administered by the Compensation Committee  of  the
Board of Directors.
     
     Subject  to the provisions of the Stock Plan, the  Committee
has full and final authority to (i) to select from among eligible
directors, officers, employees and consultants, those persons  to
be  granted  awards under the Stock Plan, (ii) to  determine  the
type,  size  and terms of individual awards to be  made  to  each
person selected, (iii) to determine the time when awards will  be
granted  and  to establish objectives and conditions  (including,
without limitation, vesting and performance conditions), if  any,
for  earning awards, (iv) to amend the terms or conditions of any
outstanding  award, subject to applicable legal restrictions  and
to the consent of the other party to such award, (v) to authorize
any  person  to execute, on behalf of the Company, any instrument
required  to carry out the purposes of the Stock Plan, and  (vii)
to  make  any  and all other determinations which  the  Committee
determines to be necessary or advisable in the administration  of
the  Stock  Plan.  The Committee has full power and authority  to
administer and interpret the Stock Plan and to adopt,  amend  and
revoke  such  rules,  regulations,  agreements,  guidelines   and
instruments for the administration of the Stock Plan and for  the
conduct  of  its  business as the Committee  deems  necessary  or
advisable.

     Eligibility.   Any  person who is an  officer,  employee  or
consultant  of  the  Company,  or  any  of  its  subsidiaries  (a
"Participant"),  is eligible to be considered for  the  grant  of
awards  under the Stock Plan.  Directors of the Company  who  are
not  employees  ("non-employee directors") are only  entitled  to
receive  automatic  grants of awards  under  the  Stock  Plan  as
discussed  below.  No Participant may receive in any fiscal  year
awards  representing more than 125,000 shares  of  Common  Stock,
subject to adjustment as provided in the Stock Plan.  It  is  the
Company's  policy  to give to all employees (except  David  Gold,
Chief Executive Officer of the Company, Howard Gold, Senior  Vice
President  of  Distribution, Jeff Gold, Senior Vice President  of
Real  Estate  and Information Systems, Eric Schiffer Senior  Vice
President  of  Operations and Finance and Karen Schiffer,  Senior
Buyer),  full-time or part-time, with tenure  of  more  than  six
months with the Company, an annual grant of stock options.

     Mandatory  Grants  to  Non-Employee  Directors.   Each  non-
employee  director of the Company who is serving on the Board  of
Directors  as  of the date of each annual meeting of shareholders
(or  any  special  meeting  in lieu of  the  annual  meeting)  is
entitled  to  receive a ten year non-statutory  stock  option  to
purchase  3,000 shares of Common Stock, with a per share exercise
price  equal to the fair market value (as determined pursuant  to
the Stock Plan) of a share of Common Stock on the day of grant.

     Types of Awards.  Awards authorized under the Stock Plan may
consist  of any type of arrangement with a Participant  that,  by
its terms, involves or might involve or be made with reference to
the  issuance  of  shares of the Company's  Common  Stock,  or  a
derivative security with an exercise or conversion price  related
to the Common Stock or with a value derived from the value of the
Common Stock.  Awards are not restricted to any specified form or
structure  and may include sales, bonuses and other transfers  of
stock,  restricted  stock, stock options, reload  stock  options,
stock  purchase  warrants,  other  rights  to  acquire  stock  or
securities  convertible  into  or  redeemable  for  stock,  stock
appreciation   rights,   phantom  stock,  dividend   equivalents,
performance  units or performance shares, or any  other  type  of
award which the Committee shall determine is consistent with  the
objectives  and  limitations of the Stock  Plan.   An  award  may
consist  of one such security or benefit, or two or more of  them
in tandem or in the alternative.

     Consideration.    The  Common  Stock   or   other   property
underlying an award may be issued for any lawful consideration as
determined  by  the Committee, including, without  limitation,  a
cash   payment,   services  rendered,  or  the  cancellation   of
indebtedness.  An award may provide for a purchase price  of  the
Common  Stock  or other property at a value less  than  the  fair
market value of the Common Stock or other property on the date of
grant.  In addition, an award may permit the recipient to pay the
purchase  price of the Common Stock or other property or  to  pay
such  recipient's tax withholding obligation with respect to such
issuance,  in  whole or in part, by delivering  previously  owned
shares of capital stock of the Company or other property,  or  by
reducing  the number of shares of Common Stock or the  amount  of
other property otherwise issuable pursuant to such award.

     Termination of Awards.  All awards granted under  the  Stock
Plan  expire  ten years from the date of grant, or  such  shorter
period  as  is  determined  by  the  Committee.   No  option   is
exercisable  by any person after such expiration.   If  an  award
expires,  terminates or is canceled, the shares of  Common  Stock
not  purchased thereunder shall again be available  for  issuance
under the Stock Plan.

     Amendment  and Termination of the Stock Plan.  The Committee
may amend the Stock Plan at any time, may suspend it from time to
time  or  may  terminate it without approval of the shareholders;
provided, however, that shareholder approval is required for  any
amendment  which materially increases the number  of  shares  for
which awards may be granted, materially modifies the requirements
of  eligibility, or materially increases the benefits  which  may
accrue to recipients of awards under the Stock Plan.  However, no
such  action  by  the  Board  of Directors  or  shareholders  may
unilaterally  alter or impair any award previously granted  under
the Stock Plan without the consent of the recipient of the award.
In  any  event, the Stock Plan shall terminate on March 19,  2006
(ten  years  following the date it was approved by the  Company's
shareholders) unless sooner terminated by action of the Board  of
Directors.

Federal Income Tax Consequences for Stock Options

     As  of March 31, 1999, the only type of award granted by the
Company  under  the  Stock  Plan has  been  stock  options.   The
following   is   a  general  discussion  of  the  principal   tax
considerations  for  both "incentive stock  options"  within  the
meaning  of  Section 422 of the Code ("Incentive Stock  Options")
and  non-statutory stock options ("Non-statutory Stock Options"),
and  is  based  upon the tax laws and regulations of  the  United
States  existing as of the date hereof, all of which are  subject
to  modification at any time.  The Stock Plan does not constitute
a  qualified  retirement plan under Section 401(a)  of  the  Code
(which  generally covers trusts forming part of  a  stock  bonus,
pension  or  profit-sharing plan funded by  the  employer  and/or
employee  contributions which are designed to provide  retirement
benefits to participants under certain circumstances) and is  not
subject  to the Employee Retirement Income Security Act  of  1974
(the  pension reform law which regulates most types of  privately
funded pension, profit sharing and other employee benefit plans).

     Consequences  to  Employees:  Incentive Stock  Options.   No
income  is  recognized  for federal income  tax  purposes  by  an
optionee  at the time an Incentive Stock Option is granted,  and,
except as discussed below, no income is recognized by an optionee
upon  his or her exercise of an Incentive Stock Option.   If  the
optionee  makes no disposition of the Common Stock received  upon
exercise  within two years from the date such option was  granted
or  one year from the date such option is exercised, the optionee
will recognize mid-term or long-term capital gain or loss when he
or  she  disposes  of his or her Common Stock  depending  on  the
length  of the holding period.  Such gain or loss generally  will
be  measured by the difference between the exercise price of  the
option  and the amount received for the Common Stock at the  time
of disposition.

     If  the optionee disposes of the Common Stock acquired  upon
exercise  of  an  Incentive Stock Option within two  years  after
being  granted the option or within one year after acquiring  the
Common   Stock,  any  amount  realized  from  such  disqualifying
disposition  will be taxable as ordinary income in  the  year  of
disposition  to the extent that (i) the lesser of  (a)  the  fair
market value of the shares on the date the Incentive Stock Option
was  exercised or (b) the fair market value at the time  of  such
disposition  exceeds  (ii) the Incentive  Stock  Option  exercise
price.   Any  amount realized upon disposition in excess  of  the
fair  market value of the shares on the date of exercise will  be
treated  as  long-term,  mid-term  or  short-term  capital  gain,
depending upon the length of time the shares have been held.

     The  use  of stock acquired through exercise of an Incentive
Stock   Option  to  exercise  an  Incentive  Stock  Option   will
constitute a disqualifying disposition if the applicable  holding
period requirement has not been satisfied.

     For alternative minimum tax purposes, the excess of the fair
market  value  of the stock as of the date of exercise  over  the
exercise  price  of  the Incentive Stock Option  is  included  in
computing   that  year's  alternative  minimum  taxable   income.
However,  if  the shares are disposed of in the  same  year,  the
maximum alternative minimum taxable income with respect to  those
shares  is  the  gain on disposition.  There  is  no  alternative
minimum  taxable  income  from  a  disqualifying  disposition  in
subsequent years.

     Consequences to Employees:  Non-statutory Stock Options.  No
income  is recognized by a holder of Non-statutory Stock  Options
at  the  time Non-statutory Stock Options are granted  under  the
Stock  Plan.  In general, at the time shares of Common Stock  are
issued  to  a holder pursuant to exercise of Non-statutory  Stock
Options, the holder will recognize ordinary income equal  to  the
excess  of  the fair market value of the shares on  the  date  of
exercise over the exercise price.

     A  holder will recognize gain or loss on the subsequent sale
of  Common  Stock  acquired upon exercise of Non-statutory  Stock
Options  in an amount equal to the difference between the selling
price  and the tax basis of the Common Stock, which will  include
the price paid plus the amount included in the holder's income by
reason  of  the  exercise  of  the Non-statutory  Stock  Options.
Provided the shares of Common Stock are held as a capital  asset,
any  gain or loss resulting from a subsequent sale will be short-
term,  mid-term or long-term capital gain or loss depending  upon
the length of time the shares have been held.
     
     Consequences to the Company:  Incentive Stock Options.   The
Company  will not be allowed a deduction for federal  income  tax
purposes  at  the time of the grant or exercise of  an  Incentive
Stock  Option.  There are also no federal income tax consequences
to  the  Company as a result of the disposition of  Common  Stock
acquired  upon  exercise  of an Incentive  Stock  Option  if  the
disposition is not a disqualifying disposition.  At the time of a
disqualifying  disposition by an optionee, the  Company  will  be
entitled  to a deduction for the amount received by the  optionee
to  the  extent  that such amount is taxable to the  optionee  as
ordinary income.

     Consequences  to the Company:  Non-Statutory Stock  Options.
Generally,  the  Company  will be entitled  to  a  deduction  for
federal income tax purposes in the year and in the same amount as
the  optionee is considered to have realized ordinary  income  in
connection with the exercise of Non-statutory Stock Options.

Required Vote

     The  approval of the Amendment requires the affirmative vote
of   a  majority  of  the  shares  of  Common  Stock  present  or
represented  and  voting on this matter  at  the  Annual  Meeting
(which  shares voting affirmatively also constitute  at  least  a
majority  of the required quorum). Thus, abstentions  and  broker
non-votes  can  have  the effect of preventing  approval  of  the
Amendment  where  the  number  of  affirmative  votes,  though  a
majority of the votes cast, does not constitute a majority of the
quorum.

THE   BOARD   OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS   THAT   THE
SHAREHOLDERS VOTE "FOR" THE APPROVAL OF THE AMENDMENT TO THE 1996
STOCK OPTION PLAN.

OTHER INFORMATION

Principal Shareholders

     The  following table sets forth as of March 31, 1999 certain
information relating to the ownership of the Common Stock by  (i)
each  person known by the Company to be the beneficial  owner  of
more than five percent of the outstanding shares of the Company's
Common Stock, (ii) each of the Company's directors, (iii) each of
the  Named  Executive  Officers, and (iv) all  of  the  Company's
executive  officers and directors as a group.  Except as  may  be
indicated in the footnotes to the table and subject to applicable
community property laws, each such person has the sole voting and
investment power with respect to the shares owned. The address of
each  person listed is in care of the Company, 4000 Union Pacific
Avenue, City of Commerce, California 90023.

                                                 
                                                     
                                                            
Names and          Number of                                    
Addresses          Shares(a) Percen
                             t
                             
                             of
                             Class
                                                            
David Gold         8,642,430  34.9%                              
(b)(e)
                                                            
Sherry Gold        8,642,430  34.9%                              
(c)(e)
                                                            
Howard Gold        5,578,743  22.5%                              
(d)(e)
                                                            
Jeff Gold          5,578,743  22.5%                              
(d)(e)
                                                            
Eric and Karen     5,602,185  22.6%                              
Schiffer (e)(f)
                                                            
Au Zone            4,691,373  18.9%                              
Investments #3,
LLC(e)
                                                            
                                                            
William O.            14,531                                     
Christy (g)                    *
                                                            
Marvin Holen          23,125                                     
(h)                            *
                                                            
Ben Schwartz          28,999                                     
(I)                          *
                                                            
Lawrence               6,719                                     
Glascott (j)                 *
                                                            
Helen Pipkin          23,424                                     
(k)                          *
                                                            
Andrew                20,307                                    
Farina(m)                    *
                                                            
All of the                                                       
Company's                     
executive         11,444,924 46.2%
officers and
directors as a
group (11
persons)(n)
                                                            
                                                                 
____________________________________
*  Less than 1%
(a)Beneficial  ownership  is determined in  accordance  with  the
   rules  of  the  Securities and Exchange Commission  that  deem
   shares  to  be  beneficially owned by any person  who  has  or
   shares  voting  or  investment  power  with  respect  to  such
   shares. Unless otherwise indicated, the persons named in  this
   table  have  sole  voting and sole investment  power  for  all
   shares  shown  as  beneficially owned,  subject  to  community
   property laws where applicable.
(b)Includes  1,975,451 shares owned by Sherry Gold, David  Gold's
   spouse,  and  4,691,373  shares  controlled  through  Au  Zone
   Investments  #3,  LLC, a California limited liability  company
   ("Au Zone").
(c)Includes  1,975,451 shares owned by David Gold, Sherry  Gold's
   spouse, and 4,691,373 shares controlled through Au Zone.
(d)Includes  4,691,373  shares controlled  through  Au  Zone  and
   23,440  shares  reserved for issuance upon exercise  of  stock
   options  which  are or will become exercisable  on  or  before
   May 30, 1999.
(e)Au  Zone  is  the  general partner of Au Zone Investments  #2,
   L.P.,  a  California limited partnership (the  "Partnership").
   The  Partnership  is the registered owner of 4,691,373  shares
   of  Common Stock.  The limited partners of the Partnership are
   David  Gold,  Sherry Gold, Howard Gold, Jeff  Gold  and  Karen
   Schiffer.   Each  of the limited partners of  the  Partnership
   owns a 20% interest in Au Zone.
(f)Includes  4,691,373  shares controlled  through  Au  Zone  and
   46,876  shares  reserved for issuance upon exercise  of  stock
   options  which  are or will become exercisable  on  or  before
   May 30, 1998.
(g)Includes  13,750 shares of Common Stock reserved for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(h)Includes  18,438 shares of Common Stock reserved for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(i)Includes  9,062 shares of Common Stock reserved  for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(j)Includes  5,938 shares of Common Stock reserved  for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(k)Includes  21,862 shares of Common Stock reserved for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(l)Includes  20,307 shares of Common Stock reserved for  issuance
   upon  exercise  of  stock options which  are  or  will  become
   exercisable on or before May 30, 1999.
(m)Includes  (i)  1,975,451  shares owned  by  Sherry  Gold,  the
   spouse   of  David  Gold,  (ii)  4,691,373  shares  controlled
   through  Au  Zone  and (iii) 162,812 shares  of  Common  Stock
   reserved  for  issuance upon exercise of stock  options  which
   are or will become exercisable on or before May 30, 1999.


                      SHAREHOLDER PROPOSALS

   Any  shareholder who intends to present a proposal at the next
Annual  Meeting  of Shareholders for inclusion in  the  Company's
Proxy  Statement and Proxy form relating to such  Annual  Meeting
must  submit  such  proposal  to the  Company  at  its  principal
executive offices by December 15, 1999.


                INDEPENDENT PUBLIC ACCOUNTANTS

    Arthur  Andersen  LLP, independent public  accountants,  were
selected by the Board of Directors to serve as independent public
accountants of the Company for the year ended December  31,  1998
and  have  been selected by the Board of Directors  to  serve  as
independent  public  accountants  for  the  fiscal  year   ending
December  31, 1999.  Representatives of Arthur Andersen  LLP  are
expected  to  be  present  at the Annual  Meeting,  and  will  be
afforded the opportunity to make a statement if they desire to do
so,  and to be available to respond to appropriate questions from
shareholders.


                    SOLICITATION OF PROXIES

   The  expenses of preparing, assembling, printing  and  mailing
this  Proxy  Statement and the materials used in the solicitation
of Proxies will be borne by the Company.  It is contemplated that
the  Proxies  will be solicited through the mails, but  officers,
directors  and  regular  employees of  the  Company  may  solicit
Proxies personally.  Although there is no formal agreement to  do
so,  the Company may reimburse banks, brokerage houses and  other
custodians,   nominees  and  fiduciaries  for  their   reasonable
expenses in forwarding the Proxy materials to shareholders  whose
stock  in  the  Company is held of record by such entities.    In
addition,  the  Company may use the services  of  individuals  or
companies  it  does not regularly employ in connection  with  the
solicitation of Proxies if management determines it advisable.


                   ANNUAL REPORT ON FORM 10-K

   THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-K,  WHICH  HAS  BEEN
FILED  WITH THE SECURITIES AND EXCHANGE COMMISSION FOR  THE  YEAR
ENDED  DECEMBER 31, 1998, WILL BE MADE AVAILABLE TO  SHAREHOLDERS
WITHOUT CHARGE UPON WRITTEN REQUEST TO 99 CENTS ONLY STORES, 4000
UNION   PACIFIC  AVENUE,  CITY  OF  COMMERCE,  CALIFORNIA  90023,
ATTENTION: CHIEF FINANCIAL OFFICER.

                        ON BEHALF OF THE BOARD OF DIRECTORS


                        
                                    Eric Schiffer
                              Assistant Corporate Secretary

City of Commerce, California 90023
April 9, 1999






                      99 CENTS ONLY STORES
                    4000 UNION PACIFIC AVENUE
               CITY OF COMMERCE, CALIFORNIA  90023
                                
                                
                                
                                
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF 99
                        CENTS ONLY STORES
                                
                                
      The  undersigned, a shareholder of 99 CENTS ONLY STORES,  a
California  corporation, (the "Company")  hereby  appoints  David
Gold  and  Eric  Schiffer, and each of them,  the  proxy  of  the
undersigned, with full power of substitution, to attend, vote and
act   for   the  undersigned  at  Company's  Annual  Meeting   of
Shareholders (the "Annual Meeting"), to be held on May 13,  1999,
and  at  any  of its postponement or adjournments,  to  vote  and
represent  all of the shares of the Company which the undersigned
would be entitled to vote, as follows:


           (Please sign and date on the reverse side)
<TABLE>
<CAPTION>
<S>                      <C>                       <C>
                                
   Please mark                               
X  your                                      
   Votes as in   The Board of Directors recommends a WITH vote on Proposal
   this example               1 and a FOR vote on Proposal 2.
   using dark
   ink only.
                                                                        
                        WITHOUT                                         
                       Authority                                        
                 WITH      to                                FO  AGAI  ABS
   ELECTION OF          Vote for  2  The approval of the      R  NST   TAI
   DIRECTORS,             the     .  amendment to the 99                N
   As provided          nominees     Cents Only Stores 1996             
   in the        ----    listed      Stock Option Plan (the             
   Company's      --     below.      "Stock Plan") to                   
   Proxy                             increase the number of  --  ----   
   Statement:            ------      shares of the           --   -    ---
                                     Company's common stock   -        --
                                     reserved for issuance
                                     under the Stock Plan
                                     from 3,125,000 to
                                     4,625,000 shares.
                                                                        
1
 .
   (Instructions: To withhold                                           
   authority for a nominee, line
   through or otherwise strike
   out the name of the nominee
   below)
                                                                        
                                        The undersigned hereby revokes any
                                  other   proxy  to  vote  at  the  annual
                                  meeting,   and   hereby   ratifies   and
                                  confirms  all that the proxy holder  may
                                  lawfully do by virtue hereof. As to  any
                                  business  that may properly come  before
                                  the   Annual  Meeting  and  any  of  its
                                  postponement or adjournments, the  proxy
                                  holder   is   authorized  to   vote   in
                                  accordance with its best judgement.
                                         This  Proxy  will  be  voted   in
                                  accordance  with  the  instructions  set
                                  forth  above. This Proxy will be treated
                                  as  a GRANT OF AUTHORITY TO VOTE FOR the
                                  election of the directors named and  the
                                  amendment to the 1996 Stock Option Plan,
                                  and  as  the  proxy  holder  shall  deem
                                  advisable on such other business as  may
                                  come  before the Annual Meeting,  unless
                                  otherwise directed.
                                                      
                                                      
                                                      
                                                      
                                                      
   
   
   The undersigned acknowledges receipt of a copy of the Notice of Annual
   Meeting and accompanying Proxy Statement dated April 9, 1999 relating
   to the Annual Meeting.
   
   _______________________________________________________
   Date:_________________
              Signature(s) of Shareholder(s)    (See Intructions Below)
   
   The signature(s) hereon should correspond exactly with the name(s) of
   the shareholder(s) appearing on the Stock Certificate. If stock is
   jointly held, all joint owners should sign. When signing as attorney,
   executor, administrator, trustee or guardian, please give full title as
   such. If signer is a corporation, please sign the full corporation name
   and give title of signing officer.
   
   
   
                            </TABLE>




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