IN STORE MEDIA SYSTEMS INC
PRE 14A, 2000-07-24
ADVERTISING
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<PAGE>

                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                        Securities Exchange Act of 1934

Filed by the Registrant  [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[X]      Preliminary Proxy Statement
[ ]      Confidential, for Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))
[ ]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                          IN STORE MEDIA SYSTEMS, INC.
                (Name of Registrant as Specified In Its Charter)

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]      No fee required.
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
         0-11.

         1)      Title of each class of securities to which transaction applies:

                 _______________________________________________________________

         2)      Aggregate number of securities to which transaction applies:

                 _______________________________________________________________

         3)      Per unit price or other underlying value of transaction
                 computed pursuant to Exchange Act Rule 0-11 (set forth the
                 amount on which the filing fee is calculated and state how it
                 was determined):

                 _______________________________________________________________

         4)      Proposed maximum aggregate value of transaction:

                 _______________________________________________________________

         5)      Total fee paid:

                 _______________________________________________________________

[ ]      Fee paid previously with preliminary materials.

[ ]      Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:

                 _______________________________________________________________

         2)       Form, Schedule or Registration Statement No.:

                 _______________________________________________________________

         3)       Filing Party:

                 _______________________________________________________________

         4)       Date Filed:

                 _______________________________________________________________

<PAGE>

                          IN STORE MEDIA SYSTEMS, INC.

                                 --------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                 --------------


TO THE STOCKHOLDERS OF IN STORE MEDIA SYSTEMS, INC.:

         The Annual Meeting of Stockholders of In Store Media Systems, Inc. (the
"Company") will be held at the Holiday Inn at DIA Airport, 15500 E. 40th Ave.,
Denver, Colorado, on September 29, 2000 at 10:00 a.m. for the purpose of
considering and acting upon the following proposals:

                  (1) To elect nine (9) directors to serve until the next Annual
         Meeting of Stockholders and thereafter until their successors are
         elected and qualified;

                  (2) To consider and vote upon a proposal to amend and restate
         the Company's Articles of Incorporation to (i) increase the number of
         shares of Common Stock authorized for issuance from 100,000,000 shares
         to 150,000,000 shares; and (ii) increase the number of shares of
         Preferred Stock authorized for issuance from 5,000,000 shares to
         50,000,000 shares;

                  (3) To consider and vote upon a proposal to amend and restate
         the Company's Articles of Incorporation to have the number of directors
         of the Company be provided for in the Company's bylaws.

                  (4) To ratify the appointment of Causey Demgen & Moore, Inc.
         as the Company's independent auditors; and

                  (5) To transact such other business as may properly come
         before the Annual Meeting or any postponement or adjournment thereof.

         The Board of Directors has fixed the close of business on August 18,
2000 as the record date for determination of stockholders entitled to notice of
and to vote at the Annual Meeting and at any postponements or adjournments
thereof. A list of stockholders entitled to vote will be available at the
Company's office at 15423 East Batavia Drive, Aurora, Colorado, for ten days
prior to the Annual Meeting.

         YOU ARE CORDIALLY INVITED TO ATTEND THE MEETING IN PERSON. WHETHER OR
NOT YOU PLAN TO ATTEND THE MEETING, PLEASE SIGN, DATE AND RETURN THE
ACCOMPANYING PROXY CARD IN THE ENCLOSED ENVELOPE.

                                              By Order of the Board of Directors



                                              Donald P. Uhl
                                              President

August 22, 2000

<PAGE>

                          IN STORE MEDIA SYSTEMS, INC.
                            15423 East Batavia Drive
                                Aurora, CO 80011
                                 (303) 364-6550

                              --------------------

                                 PROXY STATEMENT

                              --------------------

                         ANNUAL MEETING OF STOCKHOLDERS

         This Proxy Statement is furnished in connection with the solicitation
by the Board of Directors of In Store Media Systems, Inc., a Nevada corporation
(the "Company") of proxies for use at the Annual Meeting of Stockholders of the
Company to be held at the Holiday Inn at DIA Airport, 15500 E. 40th Ave.,
Denver, Colorado, on September 29, 2000 at 10:00 a.m. This proxy statement and
the accompanying form of proxy are being mailed to stockholders on or about
August 22, 2000.

                                  VOTING RIGHTS

         RECORD DATE; OUTSTANDING SHARES. Stockholders of record of the Company
as of the close of business on August 18, 2000 have the right to receive notice
of and to vote at the Annual Meeting. On August 18, 2000, the Company had issued
and outstanding ___________ shares of Common Stock. Each share of Common Stock
is entitled to one vote for as many separate nominees as there are directors to
be elected and for or against all other matters presented.

         QUORUM; VOTE REQUIRED. For action to be taken at the Annual Meeting,
the majority of the shares entitled to vote must be represented at the meeting
in person or by proxy. Director nominees receiving the highest number of
affirmative votes up to the number of directors to be elected will be elected as
directors of the Company for the succeeding year. Votes withheld with respect to
director nominees have no legal effect.

         The affirmative vote of a majority of the shares voting and a majority
of the required quorum is the minimum approval necessary and is required to
ratify the amendments to the Company's Articles of Incorporation and to ratify
the appointment of Causey Demgen & Moore, Inc. as the Company's independent
auditors. Because abstentions with respect to any matter are treated as shares
present or represented and entitled to vote for the purposes of determining
whether that matter has been approved by the stockholders, abstentions have the
same effect as negative votes. If the number of abstentions is such that the
affirmative votes do not constitute the requisite vote, the proposal will be
defeated. Broker non-votes and shares as to which proxy authority has been
withheld with respect to any matter are not deemed to be present or represented
for purposes of determining whether stockholder approval of that matter has been
obtained.

                                     PROXIES

         SOLICITATION OF PROXIES; EXPENSES. Proxies for use at the Annual
Meeting are being solicited by the Board of Directors of the Company from its
stockholders. The Company will bear the cost of the solicitation of proxies from
its stockholders in the enclosed form. The directors, officers and employees of
the Company may solicit proxies by mail, telephone, letter, facsimile,
electronically or in person. Following the original mailing of the proxies and
other soliciting materials, the Company will request that brokers, custodians,
nominees and other record holders forward copies of the proxy and other
soliciting materials to persons for whom they hold shares of Common Stock and
request authority for the exercise of proxies. In such cases, the Company will
reimburse such record holders for their reasonable expenses.

<PAGE>

         VOTING OF PROXIES; REVOCATION OF PROXIES. Shares represented by
properly executed proxies received by the Company will be voted at the Annual
Meeting in accordance with the instructions thereon. It is intended that shares
represented by proxies received by the Company with no instructions will be
voted in favor of all proposals set forth in the Notice of Meeting and for the
nominees for director as described below.

         Any person giving a proxy in the form accompanying this Proxy Statement
has the power to revoke it at any time before its exercise by (i) filing with
the Secretary of the Company a signed written statement revoking his or her
proxy or (ii) submitting an executed proxy bearing a date later than that of the
proxy being revoked. A proxy may also be revoked by attending the Annual Meeting
and voting in person at the Annual Meeting. Attendance at the Annual Meeting
will not by itself constitute the revocation of a proxy.

                                      -2-
<PAGE>

                                PROPOSAL NUMBER 1

                              ELECTION OF DIRECTORS


         Nine (9) directors will be elected at the Annual Meeting. All of the
nominees are presently directors of the Company.

         The election of directors will be determined by the nine (9) nominees
receiving the greatest number of votes from shares eligible to vote. Unless a
stockholder signing a proxy withholds authority to vote for one or more of the
Board's nominees in the manner described in the proxy, each proxy received will
be voted in favor of the Board's nominees. Although it is not contemplated that
any nominee will decline or be unable to serve as a director, in the event any
director declines or is unable to serve as a director, the proxies will be votes
by the proxy holders as directed by the Board of Directors.

         THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR" THE
ELECTION OF THE NINE NOMINEES AS DIRECTORS OF THE COMPANY.

                  The following table lists the nominees for the Board of
         Directors and their ages. Biographical information regarding each
         nominee is provided below. Effective March 8, 2000, due to health
         problems, our former Chief Executive Officer, Everett E. Schulze, Jr.
         was replaced by Donald P. Uhl. Our directors and their ages at the date
         of this annual report are as follows:

NAME                            AGE         POSITION
----                            ---         --------
Donald P. Uhl                   66          Chief Executive Officer, President
                                              and Chairman

Everett E. Schulze., Jr.        48          Director

Frank J. Pirri                  58          Director

Joel Monsky                     61          Director

Charles Schulze                 28          Director of Purchasing and Director

Michael T. Mozer                51          Director

Ronald F. Anderegg              47          Director

Raymond Solomon                 47          Director

George E. Sattler               64          Director

         Following is biographical information regarding the Company's directors
and nominees:

         DONALD P. UHL, age 66, is the co-founder of the Company and has been
Chief Executive Officer and President since March 2000. From inception of the
Company's predecessor in 1992 until March 2000, he has served as the Executive
Vice President and a director of the Company and its predecessor. From February
1992 to October 1992, Mr. Everett Schulze (as President of Es-Tech) engaged Mr.
Uhl to facilitate the marketing and production of the CanPactor. Before working
on the CanPactor project, since 1990, Mr. Uhl served as Vice President of
Corporate Development for Premier Technologies, Inc., a start-up company engaged
in the production of electronic cable-test equipment. From 1988 to 1990, Mr. Uhl
was the President of Capital Funding Advisors, Inc., a consulting firm
specializing in developing funding proposals for small emerging companies.
Before that time, Mr. Uhl was founder, Chairman and President of Western Energy
Development Company, Inc., a public corporation, which grew from $3 million to
$26 million in assets during Mr. Uhl's tenure from 1980 to 1988. Mr. Uhl also
was chairman of the Pikes Peak Area Council of Governments from 1980 to 1982,
and served on the Governor's Front Range Policy Committee in from 1980 to 1981.
He was also the Mayor of Monument, Colorado, from 1978 to 1982.

                                      -3-
<PAGE>

         EVERETT E. SCHULZE, JR., age 48, is the founder of the Company's
predecessor. Since inception of the Company's predecessor in 1992 until March
2000, Mr. Schulze served as the Chairman and CEO of the Company and its
predecessor. Mr. Schulze is the inventor of the Company's technology. He has
over 20 years experience with point-of-sale coupons (through
consumer-interactive beverage container recycling centers) and holds 14 United
States patents. Mr. Schulze has over 18 years experience as principal and CEO of
manufacturing facilities which produced original design, close tolerance
equipment for the food, oil & gas and aerospace industries. Before organizing
the Company's predecessor, Mr. Schulze was President and CEO of Es-Tech
International, Inc. ("Es-Tech"), which developed, manufactured and installed the
Enviromint CanPactor, an aluminum can recycling center. Mr. Schulze invented the
Enviromint CanPactor, established the assembly facilities and commenced
installation outside various supermarkets. Mr. Schulze sold his interest in
Es-Tech in 1993 to devote full time to In Store Media. Mr. Everett Schulze is
the father of Mr. Charles A. Schulze, an employee and director of the Company.

         FRANK J. PIRRI, age 58, has been a director of the Company since 1995.
He has over 37 years of experience in the management of consumer and
business-to-business motivational programs. Since December 1998 he has served as
a Senior Vice President, Offline Commerce for MyPoints.com, Inc. From May 1997
to November 1998, Mr. Pirri served as Executive Vice President of Motivation.Net
an Internet Loyalty Marketing company. From January 1994 to May 1997, Mr. Pirri
served as the President and Chief Executive Officer of Life Facts, Inc., a
medical information products company. From January 1993 to January 1994, Mr.
Pirri served as the Vice Chairman of S&H Citadel, Inc., an incentive marketing
services company, following its merger with S&H Motivation and Citadel
Motivation. From 1987 to January1993, Mr. Pirri served as President and Chief
Executive Officer of S&H Motivation, and consumer and business-to-business
performance improvement company. Prior to S&H Motivation, Mr. Pirri held
numerous positions over a 24-year period at The Sperry & Hutchinson Company (S&H
Green Stamps). Mr. Pirri holds a B.B.A from Pace University and a Master of
Management from J.L. Kellogg Graduate School of Management, Northwestern
University.

         JOEL MONSKY, age 58, has been a director of the Company since 1995. Mr.
Monsky has 38 years of experience in management and the sales and development of
consumer databases with National Birth Record Company and Demographics Systems,
Inc. In 1997, Mr. Monsky, founded and became the President of The Partnership
for Shared Marketing, which is a data marketing company whose clients included
several of the top packaged goods manufacturers, advertising agencies, and
supermarket chains. In 1991, Mr. Monsky co-founded and served as the Executive
Vice President of Datapulse, Inc., the developer of a new survey technology.
>From 1991 to present, Datapulse, Inc. has surveyed over 9.5 million individual
consumers in generating marketing data for major Fortune 500 companies.

         CHARLES A. SCHULZE, age 28, is the son of Mr. Everett Schulze and has
been a director of the Company and its Director of Purchasing since 1998. As
part of his responsibilities, Mr. Schulze supervises the Company's prototype
production facility. From its inception in 1993 through October 1998, Mr.
Charles Schulze served in the above-described capacities for the Company's
predecessor. During that same time period, Mr. Schulze was employed as in-house
information manager for the Company's predecessor. Mr. Schulze is the President
and a principal shareholder of American International Investments, Inc., the
Company's principal shareholder.

         MICHAEL T. MOZER, age 51, has been a director of the Company since
March 2000. In December 1999, he co-founded Morris & Mozer Financial, Inc.
("MMF), where he currently serves as President. MMF provides financial
consulting, structuring and debt placement services for business entities
throughout the United States. From 1996 to 1999 he served as a Senior Vice
President of Dougherty Summit Securities, Inc., where he established structured
finance and fixed income divisions to serve the needs of financial institutions
and business entities throughout the country. From 1983 to 1996, Mr. Mozer was
engaged in the private practice of law. From 1979 to 1983 he served as General
Counsel for Norwest Mortgage, Inc.

         RONALD F. ANDEREGG, age 47, has been a director of the Company since
April 2000. Mr. Anderegg has extensive experience as a marketing and operations
executive, and since 1995 has served as President/CEO of SouthNet Telecom
Services, Inc. (STSI.net) which serves Voice Internet Protocol (VoIP) Telephony
and the Internet industry. Mr. Anderegg's Marketing expertise is evidenced by
the growth of STSI.net. STSI.net is a wholesaler of network services, including
Voice Internet Protocol Telephony (VoIP), Data Transport Services and Internet
Access. The company provides dial-up VoIP and Internet access to over 2,000
cities, reaching 65% of the U.S. population with one of the largest VoIP network
in the nation, and is among the top 50 certified Competitive Local Exchange
Carriers (CLEC) in the U.S. Mr. Anderegg also has been a Director of
UltraBrowser.com. Prior to founding STSI.net, Mr. Anderegg served as Division
Vice President for TruGreen ChemLawn from 1992 to 1998. He has been in executive
decision-making positions for over 18 years.

                                      -4-
<PAGE>

         RAYMOND SOLOMON, age 47, has been a director of the Company since June
2000. A licensed attorney, Mr. Solomon has been engaged in solo practice
specializing in the areas of medical malpractice and children's lead poisoning
cases since 1978. Mr. Solomon received his B.A. from Cornell University and his
J.D. from Syracuse University. Mr. Solomon's investor/corporate experience
includes serving from 1992 to 1998 as lead shareholder in Brunson
Communications, Inc., a television broadcasting corporation in Philadelphia PA.
At Brunson, Mr. Solomon completed both primary financing and a share repurchase
of the Corporation to the satisfaction of minority and majority shareholders.
Mr. Solomon is also a shareholder of ISMS.

         GEORGE E. SATTLER, age 64, has been a director of the Company since
June 2000. Mr. Sattler has 47 years experience working in the retail food
industry with supermarkets and with major packaged goods manufacturers. In 1974,
he co-founded the Mancini Groesbeck Brokerage Company, the first regional food
brokerage in the west. Five Star operated in northern California, Oregon,
Washington, Montana, Idaho, Utah, and Colorado. In 1987, Mr. Sattler bought out
his partner and merged with another local food broker to form Five Star
Brokerage of Colorado. In 1996, Five Star was acquired by Marketing Specialists,
a national sales and marketing company. Mr. Sattler remained chairman of the
Colorado operation, which served such clients as: Nabisco, H.J. Heinz, Borden
Foods, Ragu Corp., Jergens, Kelloggs, Mars, Dial, Quaker Oats Company, and many
others. Since leaving Marketing Specialists, George Sattler has devoted full
time to operating his master broker/consulting business, G.E.S. Associates,
bringing manufacturers together with brokers throughout the U.S.

DIRECTORS' TERMS

         Members of the Board of Directors currently hold office and serve until
our next annual meeting of stockholders, or until their respective successors
have been elected. The Board of Directors currently is comprised of nine
directors.

COMMITTEES

         The Company does not currently have a standing audit, nominating or
compensation committee.

BOARD OF DIRECTORS MEETINGS

         The total number of regular and special meetings of the Board of
Directors held in the last fiscal year was four. All Directors attended the four
meetings except Messrs. Pirri and Monsky each missed one meeting and Mr. Everett
Schulze missed all the meetings due to health problems.

DIRECTORS COMPENSATION

         Directors of the Company who are also employees do not receive cash
compensation for their services as members of the Board of Directors, but are
reimbursed for their reasonable expenses incurred in connection with attending
meetings of the Board.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), and the rules of the Securities and Exchange Commission (the
"Commission") thereunder require the Company's executive officers, directors and
greater than 10% stockholders to file reports of ownership and changes in
ownership of the Common Stock with the Commission. Based upon a review of such
reports, the Company has determined that all reports required by Section 16(a)
of the Exchange Act to be filed by its executive officers and directors during
the last fiscal year were filed on time, except that (1) Messrs. Everett
Schulze, Donald Uhl, Charles Schulze, Ronald Anderegg and Michael Mozer each
filed Forms 3 and Forms 4 between three and four months late, and (2) Messrs.
Solomon and Sattler each filed a Form 3 five days late.

                                      -5-
<PAGE>

CERTAIN LEGAL PROCEEDINGS

         To the knowledge of management, during the fiscal year ended December
31, 1999, and to the date of this Proxy, no material legal proceedings to which
the Company is a party are pending nor are any known to be contemplated, and the
Company knows of no legal proceedings pending or threatened, or judgements
entered against a director or officer of the Company in his capacity.

EXECUTIVE OFFICERS

         ROBERT L. COHEN, age 38, joined the Company as a Vice President/Chief
Financial Officer effective July, 2000. From 1998 to 2000, Mr. Cohen was Vice
President and Chief Financial Officer for Avanti Holdings, Inc., where he
managed the coupon redemption operations for all Avanti stores. From 1994 to
1998, Mr. Cohen served as Vice President/Chief Financial Officer of Kiddie Rides
USA, a manufacturer, distributor and operator of coin-operated children's
amusement rides. While at Kiddie Rides USA, he was involved in all phases of the
operations from manufacturing to daily financial controls of the business. From
1991 to 1994, Mr. Cohen was Director of Finance and then Vice President/Chief
Financial Officer for Omnibancorp.

         For biographical information on all other executive officers, please
see biographies of Directors on page 3.

FAMILY RELATIONSHIPS

         Mr. Charles A. Schulze, a director and Director of Purchasing of the
Company, is the son of Everett E. Schulze, Jr. No other family relationships
exists among the directors and executive officers.

                                      -6-
<PAGE>

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

         The following table summarizes all compensation paid to the Company's
Chief Executive Officer and each of the Company's other four most highly
compensated executive officers for services rendered in all capacities to the
Company for the fiscal years ended December 31, 1999, 1998 and 1997.

<TABLE>
<CAPTION>
                                                  SUMMARY COMPENSATION TABLE

                                                                                       Long-Term
                                                    Annual Compensation (1)           Compensation
                                            ---------------------------------------- ---------------
                                                                       Restricted
                                    Fiscal                               Stock                          All Other
   Name and Principal Position       Year   Salary($)(2)  Bonus($)      Awards($)       Options(#)    Compensation($)
-----------------------------------  ----   ------------  --------      ---------       ----------    ---------------

<S>                                 <C>      <C>            <C>          <C>           <C>                 <C>
Everett E. Schulze, Jr.(2)....      1999     120,000        -0-           -0-             -0-              -0-
     Director                       1998     120,000        -0-           -0-          1,000,000           -0-
                                    1997      120,000       -0-           -0-             -0-              -0-

Donald P. Uhl.................      1999      80,000        -0-           -0-             -0-              -0-
     Chief Executive Officer,       1998      80,000        -0-           -0-             -0-              -0-
     President and Chairman         1997      76,000        -0-           -0-             -0-              -0-

Thomas Gorman(3)..............      1999       -0-          -0-           -0-             -0-              -0-
     Chief Financial Officer and    1998       -0-          -0-          37,500          100,000           -0-
     Director                       1997       -0-          -0-           -0-             -0-              -0-

</TABLE>

----------------
(1)      Excludes compensation in the form of perquisites and other personal
         benefits that constitutes the base of $50,000 or 10.0% of the total
         annual salary and bonus of each of the named executive officers.
(2)      Mr. Schulze served as the Company's Chief Executive Officer and
         Chairman of the Board at the end of the 1999 fiscal year. Due to
         failing health, Mr. Schulze was replaced recently by Mr. Uhl.
(3)      Resigned May 2, 2000.

                                      -7-
<PAGE>

OPTION GRANTS

         No Options were granted to the persons named in the preceding table
during the fiscal year ended 1999.

OPTION EXERCISES AND HOLDINGS

         None of the Company's executive officers exercised any stock option in
the fiscal year ended December 31, 1999.

TRANSACTIONS WITH OFFICERS, DIRECTORS AND EMPLOYEES

         Pursuant to a promissory note dated March 7, 1997, the Company loaned
$50,000 to Mr. Joel Monsky, a director of the Company, and two relatives of Mr.
Monsky, all of whom are shareholders of The Partnership For Shared Marketing,
Inc ("Partnership"). On January 27, 1999, the Company entered into an Asset
Purchase Agreement with Partnership, under which the Company has agreed to
purchase certain of the assets of Partnership in exchange for $500,000 and
1,500,000 shares of the Company's common stock. Pursuant to the Agreement,
$50,000 of the cash obligation will be satisfied by cancellation of the amount
payable to the Company on the promissory note issued to the Company by the
principals of Partnership in 1997. The acquisition transaction is expected to
close in 2000, when funds are available. The assets that the Company will
acquire under the purchase agreement include a database developed by
Partnership, which contains consumer information on over 73 million households.

                                      -8-
<PAGE>

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth certain information as to the beneficial
ownership of the capital stock of the Company as of April 13, 2000, by: (i) each
person known to the Company to beneficially own more than five percent (5%) of
the capital stock of the Company; (ii) each of the Company's directors; (iii)
each of the Company's Named Executive Officers; and (iv) all executive officers
and directors as a group.

<TABLE>
<CAPTION>

                                                          NUMBER OF SHARES              APPROXIMATE
                      NAME (1)                         BENEFICIALLY OWNED (1)         PERCENTAGE OWNED
                      --------                         ----------------------         ----------------
<S>                                                             <C>                        <C>
Ronald F. Anderegg................................               4,886,921                  7.4%

Charles A. Schulze................................              20,614,198 (2)             31.2%

Donald P. Uhl ....................................               3,705,000                  5.6%

Charles Chavez (3)................................               1,045,875                  1.6%

Frank Pirri.......................................                 525,000                   *

Thomas Y. Gorman (4)..............................                 137,500                   *

All Executive Officers and Directors as a group...              26,077,573(1)(3)           39.4%

</TABLE>

----------------
  *      Less than one percent (1%)
(1)      Beneficial ownership is determined in accordance with the applicable
         rules under the 1934 Act. In computing the number of shares
         beneficially owned by a person and the percentage ownership of that
         person, shares of Common Stock subject to options held by that person
         that are currently exercisable, or become exercisable within 60 days
         from the date hereof, are deemed outstanding. However, such shares are
         not deemed outstanding for purposes of computing the percentage
         ownership of any other person. Percentage ownership is based on
         66,119,773 shares of Common Stock outstanding.
(2)      Includes shares issued and sold to American International Investments,
         Inc. ("All"), the entire outstanding capital stock of which is owned by
         the children of Mr. Everett E. Schulze, Jr., the Company's former
         Chairman and CEO. Mr. Charles A. Schulze is the President of All, by
         virtue of which he has investment and voting control with respect to
         the stock. Mr. Charles Schulze disclaims beneficial ownership of these
         shares other than through his derivative ownership in All.
(3)      Includes 670,500 shares owned by member of Mr. Chavez's family, with
         respect to which Mr. Chavez disclaims beneficial ownership
(4)      Includes option to purchase 100,000 shares of the Company's Common
         Stock at an exercise price per share of $1.00, which are immediately
         exercisable.

                                      -9-
<PAGE>

                                PERFORMANCE GRAPH

         The following graph illustrates a comparison of the cumulative total
stockholder return (change in stock price plus reinvested dividends) of the
Company's Common Stock with that of the Russell 2000 Index and a peer group
index consisting of those public companies traded on an exchange and listed
under the Standard Industry Classification Code 731 for advertising. The
comparisons in the graph are required by the Securities and Exchange Commission
and are not intended to forecast or be indicative of possible future performance
of the Company's Common Stock.

<TABLE>
<CAPTION>

                                    12/31/97         06/30/98          12/31/98         06/30/99          12/31/99
                                    --------         --------          --------         --------          --------
<S>                                 <C>              <C>                <C>              <C>               <C>
In Store Media Systems, Inc.        100.00            44.23              53.85            73.08             53.85
SIC Code - Advertising Agencies     100.00           129.27             144.79           182.93            277.20
Russell 2000 Index                  100.00           104.93              97.20           105.50            116.24

</TABLE>

         Assumes a $100 invested on December 31, 1997 in each of the Company's
Common Stock, the Russell 2000 and the securities comprising the peer index.

                                      -10-
<PAGE>

                                   PROPOSAL 2

            PROPOSAL TO AMEND THE COMPANY'S ARTICLES OF INCORPORATION
           TO INCREASE THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK


         The Board of Directors has approved the amendment of the Company's
Articles of Incorporation (the "Articles of Incorporation") to increase the
number of authorized shares of Common Stock from 100,000,000 to 150,000,000 and
to increase the number of authorized shares of Preferred Stock from 5,000,000 to
50,000,000. The Board of Directors recommends that the Company's stockholders
approve this amendment.

         As of April 13, 2000, the Company had 66,119,773 shares of Common Stock
outstanding. The Board of Directors believes that the authorized Common Stock
remaining available is not sufficient to enable the Company to pursue important
objectives and to respond to potential business opportunities. Accordingly, the
Board believes that it is in the Company's best interests to increase the number
of authorized shares of Common Stock as described above. The Board also believes
that the availability of such shares will provide the Company with the
flexibility to issue Common Stock for proper corporate purposes that may be
identified by the Board from time to time, such as stock dividends (including
stock splits in the form of stock dividends), financings, acquisitions or
strategic business relationships. The issuance of additional shares of Common
Stock may have a dilutive effect on earnings per share and, for a person who
does not purchase additional shares to maintain his or her pro rata interest, on
a stockholder's percentage voting power.

         The authorized shares of Common Stock in excess of those issued will be
available for issuance at such times and for such corporate purposes as the
Board may deem advisable without further action by the Company's stockholders,
except as may be required by applicable laws or the rules of any stock exchange
or national securities association trading system on which the securities may be
listed or traded. Upon issuance, such shares will have the same rights as the
outstanding shares of Common Stock. Holders of Common Stock do not have
preemptive rights. The Board does not intend to issue any Common Stock except on
terms which it deems to be in the best interests of the Company and its
then-existing stockholders.

         The Board does not recommend this proposed amendment with the intent to
use the ability to issue additional Common Stock to discourage tender offers or
takeover attempts. However, the availability of authorized Common Stock for
issuance could render more difficult or discourage a merger, tender offer, proxy
contest or other attempt to obtain control of the Company. The proposed
amendment is not in response to any effort on the part of any party to
accumulate material amounts of Common Stock or to acquire control of the Company
by means of merger, tender offer, proxy contest or otherwise, or to change the
Company's management. In addition, the proposal is not part of any plan by
management to recommend a series of similar amendments to the Board of Directors
and the stockholders.

         The text of Article V of the Articles of Incorporation, as it is
proposed to be amended pursuant to this proposal, is as follows:

                                      -11-
<PAGE>

                  "FIFTH: The aggregate amount of the total authorized capital
                  stock the corporation shall have the authority to issues is
                  One Hundred Fifty Million (150,000,000) shares of Common
                  Stock, each having a par value of $0.001, and Fifty Million
                  (50,000,000) shares of Preferred Stock, par value $0.001. All
                  stock when issued shall be fully paid and nonassessable. The
                  shares of Preferred Stock may be issued from time to time in
                  one or more series. The Board of Directors of the Corporation
                  (the "Board of Directors") is expressly authorized to provide
                  for the issuance of all or any of the shares of Preferred
                  Stock in one or more series, and to fix the number of shares
                  and to determine or alter for each such series, such voting
                  powers, full or limited, or no voting powers, and such
                  designations, preferences, and relative, participating,
                  optional, or other rights and such qualifications,
                  limitations, or restrictions thereof, as shall be stated and
                  expressed in the resolution or resolutions adopted by the
                  Board of Directors providing for the issuance of such shares
                  (a "Preferred Stock Designation") and as may be permitted by
                  the Nevada Corporation Law. The Board of Directors is also
                  expressly authorized to increase or decrease (but not below
                  the number of shares of each series then outstanding) the
                  number of shares of an series subsequent to the issue of
                  shares of that series. In case the number of shares of any
                  such series shall be so decreased, the shares constituting
                  such decrease shall resume the status they had prior to the
                  adoption of the resolution originally fixing the number of
                  shares of such series."

         The affirmative vote of the holders of a majority of the Company's
outstanding Common Stock is required to approve this proposal. If approved by
the stockholders, the proposed amendment to the Company's Articles of
Incorporation will become effective upon the filing of a Certificate of
Amendment with the Secretary of State of Nevada, which will occur as soon as
reasonably practicable.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" AMENDMENT OF ARTICLE
FIVE OF THE ARTICLES OF INCORPORATION.

                                      -12-
<PAGE>

                                   PROPOSAL 3

                         PROPOSAL TO AMEND THE COMPANY'S
                            ARTICLES OF INCORPORATION


         The Board of Directors has approved the amendment of the Company's
Articles of Incorporation to have the number of directors of the Company be
provided for in the Company's bylaws.

         The text of Article Six of the Articles of Incorporation, as it is
proposed to be amended pursuant to this proposal, is as follows:

                  "SIXTH: The governing board of this corporation shall be know
                  as directors, and the number of directors vary from time to
                  time be increased or decreased in such manner as shall be
                  provided by the bylaws of this corporation."

         The affirmative vote of the holders of a majority of the Company's
outstanding Common Stock is required to approve this proposal. If approved by
the stockholders, the proposed amendment to the Company's Articles of
Incorporation will become effective upon the filing of a Certificate of
Amendment with the Secretary of State of Nevada, which will occur as soon as
reasonably practicable.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" AMENDMENT OF ARTICLE SIX
OF THE ARTICLES OF INCORPORATION.

                                      -13-
<PAGE>

                                   PROPOSAL 4

                      RATIFICATION OF INDEPENDENT AUDITORS


         The Board of Directors has appointed the firm of Causey Demgen & Moore,
Inc. as the Company's independent auditors for the fiscal year ending December
31, 2000, subject to ratification by the stockholders. Causey Demgen & Moore,
Inc. has audited the Company's financial statements since the year ended,
December 31, 1999. Representatives of Causey Demgen & Moore, Inc. are expected
to be present at the Company's Annual Meeting. They will have an opportunity to
make a statement, if they desire to do so, and will be available to respond to
appropriate questions.

         Ratification will require the affirmative vote of a majority of the
shares present and voting at the meeting in person or by proxy. In the event
ratification is not provided, the Board of Directors will review its future
selection of the Company's independent auditors.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF CAUSEY
DEMGEN & MOORE, INC. AS THE COMPANY'S INDEPENDENT AUDITORS.

                                      -14-
<PAGE>

                                  OTHER MATTERS


         PROPOSALS INTENDED TO BE PRESENTED AT NEXT ANNUAL MEETING. Proposals of
security holders intended to be presented at the Company's 2001 Annual Meeting
of Stockholders must be received by the Company for inclusion in the Company's
proxy statement and form of proxy not less than 120 calendar days before August
22, 2001. Next year's Annual Meeting of stockholders will be held on or about
August 1, 2001.

         OTHER MATTERS. Management knows of no business that will be presented
for consideration at the Annual Meeting other than as stated in the Notice of
Meeting. If, however, other matters are properly brought before the meeting, it
is the intention of the persons named in the accompanying form of proxy to vote
the shares represented thereby on such matters in accordance with their best
judgment.

         PROXY SOLICITATION. The expense of solicitation of proxies will be
borne by the Company. In addition to solicitation of proxies by mail, certain
officers, directors and Company employees who will receive no additional
compensation for their services may solicit proxies by telephone, telegraph or
personal interview. The Company is required to request brokers and nominees who
hold stock in their name to furnish this proxy material to beneficial owners of
the stock and will reimburse such brokers and nominees for their reasonable
out-of-pocket expenses in so doing.

                                              By Order of the Board of Directors



                                              Donald P. Uhl
                                              President
Aurora, CO
August 22, 2000

                                      -15-




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