DIAMOND HOME SERVICES INC
S-1/A, 1996-06-18
GENERAL BLDG CONTRACTORS - RESIDENTIAL BLDGS
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 17, 1996
    
                                                  REGISTRATION NO. 333-3822
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 3
                                       TO
                                    FORM S-1
    
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
                          DIAMOND HOME SERVICES, INC.
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          1521                  36-3886872
 (State or other jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
              of                 Classification Code Number)     Identification
incorporation or organization)                                        No.)
</TABLE>
 
                               222 CHURCH STREET
                                 DIAMOND PLAZA
                           WOODSTOCK, ILLINOIS 60098
                                 (815) 334-1414
         (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)
 
                          ANN CROWLEY PATTERSON, ESQ.
                         VICE PRESIDENT-ADMINISTRATION,
                         GENERAL COUNSEL AND SECRETARY
                          DIAMOND HOME SERVICES, INC.
                        222 CHURCH STREET, DIAMOND PLAZA
                           WOODSTOCK, ILLINOIS 60098
                                 (815) 334-1414
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                       <C>
         Grant A. Bagan, P.C.                      Glenn W. Reed, Esq.
       McDermott, Will & Emery                  Gardner, Carton & Douglas
        227 West Monroe Street                         Quaker Tower
     Chicago, Illinois 60606-5096                 321 North Clark Street
                                                 Chicago, Illinois 60610
</TABLE>
 
                            ------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
                            ------------------------
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration statement  number  of  the  earlier
effective registration statement for the same offering. / / _______
    If  this Form  is a post-effective  amendment filed pursuant  to Rule 462(c)
under the Securities Act,  check the following box  and list the Securities  Act
registration  statement number  of the earlier  effective registration statement
for the same offering. / / _______
    If delivery of the prospectus is expected  to be made pursuant to Rule  434,
please check the following box. / / _______
                            ------------------------
 
    The  Registrant hereby  amends this Registration  Statement on  such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a  further  amendment  which specifically  states  that  this  Registration
Statement  shall thereafter become effective in  accordance with Section 8(a) of
the Securities Act  of 1933 or  until this Registration  Statement shall  become
effective on such date as the Securities and Exchange Commission acting pursuant
to said Section 8(a), may determine.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                          DIAMOND HOME SERVICES, INC.
                             CROSS REFERENCE SHEET
                     PURSUANT TO REGULATION S-K ITEM 501(B)
 
<TABLE>
<CAPTION>
FORM S-1 ITEM                                                                    LOCATION IN PROSPECTUS
- ----------------------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
       1.  Forepart of the Registration Statement and Outside
            Front Cover Page of Prospectus......................  Outside Front Cover Page
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front and Outside Back Cover Pages
       3.  Summary Information, Risk Factors and Ratio of
            Earnings to Fixed Charges...........................  Prospectus Summary; Risk Factors
       4.  Use of Proceeds......................................  Use of Proceeds
       5.  Determination of Offering Price......................  Outside Front Cover Page; Underwriting
       6.  Dilution.............................................  Dilution
       7.  Selling Security Holders.............................  Principal and Selling Stockholders
       8.  Plan of Distribution.................................  Outside Front Cover Page; Underwriting
       9.  Description of Securities to be Registered...........  Prospectus Summary; Capitalization; Description of
                                                                   Capital Stock
      10.  Interests of Named Experts and Counsel...............  Legal Matters; Experts
      11.  Information with Respect to the Registrant...........  Outside Front Cover Page; Prospectus Summary; Risk
                                                                   Factors; Dividend Policy; Capitalization; Selected
                                                                   Consolidated Financial and Operating Data;
                                                                   Management's Discussion and Analysis of Financial
                                                                   Condition and Results of Operations; Business;
                                                                   Management; Certain Transactions; Principal and
                                                                   Selling Stockholders; Description of Capital Stock;
                                                                   Shares Eligible for Future Sale; Consolidated
                                                                   Financial Statements
      12.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................                            *
</TABLE>
 
- ------------------------
*Inapplicable
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
   
                   SUBJECT TO COMPLETION, DATED JUNE 17, 1996
    
 
PROSPECTUS
                                3,420,000 SHARES
 
                          [DIAMOND HOME SERVICES LOGO]
 
                                  COMMON STOCK
 
    Of the 3,420,000 shares of Common Stock offered hereby, 2,687,000 shares are
being sold by Diamond Home Services, Inc. (the "Company") and 733,000 shares are
being sold by Globe  Building Materials, Inc.  (the "Selling Stockholder").  See
"Principal  and Selling Stockholders." The Company will not receive any proceeds
from the sale of shares by the Selling Stockholder.
 
    After completion of the  offering, the directors  and executive officers  of
the Company as a group will be deemed to beneficially own approximately 53.8% of
the  Company's Common Stock, including 47.7% of the Company's Common Stock which
will continue to be owned by  the Selling Stockholder (a corporation  controlled
by  the Company's Chairman of the Board, Chief Executive Officer and President).
See "Risk Factors  -- Control by  Principal Stockholder." A  portion of the  net
proceeds  from this  offering will  be utilized  by the  Company to  pay an $8.6
million special, one-time  dividend to  its existing stockholders.  See "Use  of
Proceeds."
 
   
    Prior  to the offering, there has been no public market for the Common Stock
of the Company. It is currently estimated that the initial public offering price
will be between $11.00 and $13.00 per share. See "Underwriting" for  information
relating  to the determination of the  initial public offering price. The Common
Stock has been approved  for quotation on the  Nasdaq National Market under  the
symbol "DHMS."
    
 
    SEE  "RISK FACTORS" BEGINNING ON PAGE 6  FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE  CONSIDERED BY  PROSPECTIVE PURCHASERS  OF THE  SHARES OF  COMMON
STOCK OFFERED HEREBY.
                             ---------------------
 
  THESE  SECURITIES HAVE  NOT BEEN APPROVED  OR DISAPPROVED  BY THE SECURITIES
     AND EXCHANGE COMMISSION OR ANY  STATE SECURITIES COMMISSION NOR  HAS
       THE   SECURITIES  AND   EXCHANGE  COMMISSION   OR  ANY  STATE
            SECURITIES COMMISSION  PASSED  UPON THE  ACCURACY  OR
               ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                   TO  THE  CONTRARY IS  A  CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                               PROCEEDS TO
                             PRICE TO       UNDERWRITING      PROCEEDS TO        SELLING
                              PUBLIC        DISCOUNT (1)      COMPANY (2)      STOCKHOLDER
<S>                       <C>              <C>              <C>              <C>
Per Share...............         $                $                $                $
Total (3)...............         $                $                $                $
</TABLE>
 
(1) The Company, the  Selling Stockholder and, in  the event the  over-allotment
    option is exercised, certain other stockholders have agreed to indemnify the
    Underwriters  against certain  liabilities, including  liabilities under the
    Securities Act of 1933, as amended. See "Underwriting."
(2) Before deducting expenses payable by the Company estimated at $500,000.
(3) The Company,  the Selling  Stockholder and  certain of  the Company's  other
    stockholders have granted to the Underwriters a 30-day option to purchase up
    to an aggregate of 513,000 additional shares of Common Stock solely to cover
    over-allotments,  if  any.  See  "Underwriting."  If  all  such  shares  are
    purchased, the total  Price to  Public, Underwriting  Discount, Proceeds  to
    Company  and Proceeds to Selling  Stockholder and certain other stockholders
    will be $       , $       , $       and $       , respectively.
 
    The shares of  Common Stock are  being offered by  the several  Underwriters
when,  as and if delivered to and accepted by them and subject to their right to
reject orders  in  whole  or in  part.  It  is expected  that  delivery  of  the
certificates for the Common Stock will be made on or about             , 1996.
 
                            WILLIAM BLAIR & COMPANY
 
                THE DATE OF THIS PROSPECTUS IS            , 1996
<PAGE>
                                GRAPHIC APPENDIX
 
    The  inside  front cover  page contains  a multi-colored  map of  the United
States, indicating  the cities  in which  the Company's  headquarters,  regional
offices  and  sales/production offices  are located.  Above  the map,  under the
heading "IMPROVING AMERICA'S HOMES," are  pictures depicting: a garage door,  an
independent  contractor  installing  a garage  door,  an  independent contractor
installing  shingles  on  a  roof,  a  completed  roofing  job,  an  independent
contractor  installing a  gutter, various fences  offered by the  Company and an
independent contractor installing an entry door.
 
    Across the bottom of the inside front cover page are the following legends:
 
    The  Company  intends  to  furnish  its  stockholders  with  annual  reports
containing   audited   consolidated  financial   statements  certified   by  its
independent auditors  and quarterly  reports containing  unaudited  consolidated
financial information for the first three quarters of each fiscal year.
 
                            ------------------------
 
    IN  CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK OF
THE COMPANY AT  A LEVEL ABOVE  THAT WHICH  MIGHT OTHERWISE PREVAIL  IN THE  OPEN
MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
    The inside back cover contains a series of multi-colored pictures, assembled
inside an outline resembling the shape of a house. The pictures depict: a garage
door,  a Marquise Financial credit card and credit application, a security door,
a patio door, various entry doors and fences offered by the Company, independent
contractors installing a chain-link fence, an independent contractor  installing
an   entry  door,  an  independent  contractor  installing  a  garage  door,  an
independent  contractor   installing  insulation,   an  independent   contractor
installing  shingles on a roof, an independent contractor installing a gutter, a
completed roofing job, and independent contractors installing a light commercial
roofing job. Across the  bottom of the page  are the words "IMPROVING  AMERICA'S
HOMES"  and across the top  of the page (in  some instances partially blocked by
the "house"  of  pictures) are  the  words "RESIDENTIAL  ROOFING.  ENTRY  DOORS.
SECURITY  DOORS. GARAGE DOORS. PATIO DOORS. GUTTERS. FENCING. INSULATION. SOFFIT
FACIA. WINDOWS. FINANCING.  LIGHT COMMERCIAL ROOFING.  SIDING. GUTTERS."  Inside
the "house" of pictures is the Diamond Home Services, Inc. logo.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY AND SHOULD BE READ IN
CONJUNCTION WITH THE MORE DETAILED INFORMATION, INCLUDING "RISK FACTORS" AND THE
CONSOLIDATED FINANCIAL STATEMENTS AND NOTES THERETO, APPEARING ELSEWHERE IN THIS
PROSPECTUS. EXCEPT AS OTHERWISE NOTED OR CONTAINED IN THE CONSOLIDATED FINANCIAL
STATEMENTS AND NOTES THERETO INCLUDED HEREIN, ALL INFORMATION IN THIS PROSPECTUS
ASSUMES NO  EXERCISE OF  THE UNDERWRITERS'  OVER-ALLOTMENT OPTION  AND HAS  BEEN
ADJUSTED  TO  GIVE  EFFECT  TO  THE RECLASSIFICATION  AND  STOCK  SPLIT  OF EACH
OUTSTANDING SHARE  OF THE  COMPANY'S CLASS  A VOTING  COMMON STOCK  AND CLASS  B
NONVOTING  COMMON STOCK  INTO 50  SHARES OF COMMON  STOCK, $.001  PAR VALUE (THE
"COMMON   STOCK"),   EFFECTED   IMMEDIATELY   PRIOR   TO   THE   OFFERING.   SEE
"CAPITALIZATION,"  "CERTAIN  TRANSACTIONS" AND  "DESCRIPTION OF  CAPITAL STOCK."
UNLESS THE  CONTEXT  OTHERWISE INDICATES,  AS  USED HEREIN,  THE  DEFINED  TERMS
"COMPANY"  OR "DIAMOND" SHALL MEAN DIAMOND HOME SERVICES, INC. TOGETHER WITH ITS
WHOLLY-OWNED SUBSIDIARIES, DIAMOND EXTERIORS, INC., MARQUISE FINANCIAL SERVICES,
INC. AND  SOLITAIRE  HEATING AND  COOLING,  INC. UNLESS  THE  CONTEXT  OTHERWISE
INDICATES,  AS USED HEREIN,  THE DEFINED TERM "GLOBE"  SHALL MEAN GLOBE BUILDING
MATERIALS, INC. AND ITS WHOLLY-OWNED SUBSIDIARIES.
 
                                  THE COMPANY
 
    The Company is a leading national marketer and contractor of installed  home
improvement products, including roofing, gutters, doors and fencing. The Company
markets  its  home  improvement  products  and  services  directly  to consumers
primarily under the "Sears" name pursuant to a three-year non-exclusive  license
agreement  with Sears,  Roebuck and  Co. ("Sears"),  which expires  December 31,
1998. Sears  has  been in  business  for over  100  years and  is  a  nationally
recognized  name in the installed home  improvement industry. The Company is one
of the  largest third-party  licensees of  Sears home  improvement products  and
services.  The Company  currently markets  its products  directly to residential
customers in 44 states through a  combination of national and local  advertising
and its approximately 700 sales managers and sales representatives (collectively
referred  to herein  as "Sales  Associates"). The  Company has  74 sales offices
located in major cities across the  U.S., providing the Company with a  presence
in  markets covering approximately  77% of the  owner-occupied households in the
U.S. The Company installs its products through a network of over 1,300 qualified
independent contractors and  purchases its products  through local and  regional
independent distributors.
 
    The  Company was formed in  May 1993 by a  group consisting primarily of six
former Sears  home improvement  managers and  Globe, a  manufacturer of  roofing
products,  to participate in the consolidation of the installed home improvement
industry. The  installed  home improvement  industry  is large  and  fragmented.
According to the U.S. Department of Commerce, total expenditures for residential
improvements  and  repairs  grew  at  an annual  compounded  rate  of  5.7% from
approximately $97.5 billion in 1991 to approximately $115.0 billion in 1994. The
Company's competitors are typically small, family-owned independent contractors,
which  are   facing  increasingly   complex  regulations,   additional   capital
requirements and the need for more sophisticated sales and marketing resources.
 
    The  Company believes that its ability to compete favorably in the installed
home improvement  market has  been enhanced  by several  factors, including  its
ability  to market and  sell its premium products  and services through targeted
advertising and formal in-home product presentations to prospective customers by
the Company's trained Sales Associates. Under its license to use the  nationally
recognized  "Sears" name, the Company  provides consumers primarily "need-based"
products and services which are used to improve and repair portions of a home or
prevent potential problems, such as  a damaged roof or  a broken garage door.  A
customer's  decision to purchase "need-based" products  and services tends to be
less  discretionary  than  the  decision  to  purchase  other  home  improvement
products,  since a decision  to purchase a "need-based"  product is typically in
response to a problem that needs  to be promptly remedied. The Company  provides
readily  available  financing  to  qualified  customers  through  Sears  and its
affiliates or through Marquise Financial Services, Inc. ("Marquise  Financial"),
the Company's newly-formed consumer finance subsidiary. The Company is committed
to  superior  product  offerings  and  customer  service,  as  reflected  in its
extensive  labor  and  product  warranty  coverage.  Additionally,  the  Company
believes  its  established  relationships  with  independent  contractors assure
reliable and superior product installation.
 
                                       3
<PAGE>
    The license agreement with Sears provides for immediate termination by Sears
for various reasons, including the Company's failure to comply with any material
provision of  the license  agreement or  the receipt  by Sears  of an  excessive
number  of  complaints  regarding  the Company.  The  license  agreement  is not
exclusive by its terms; however, historically,  Sears has not licensed the  same
home  improvement  products  to  multiple  licensees  within  the  same  market.
Notwithstanding the foregoing,  there can be  no assurance that  Sears will  not
license  the  same  home  improvement products  to  other  licensees  within the
Company's markets. The Company  is not owned or  controlled by, or under  common
control with, Sears.
 
    Since  commencement of the Company's operations  in June 1993, the Company's
net sales have increased to $124.8 million for the year ended December 31, 1995.
The Company intends  to continue its  growth in net  sales and profitability  by
increasing  penetration in  existing markets through  the addition  of new Sales
Associates and sales offices and the  generation of additional sales leads.  The
Company  also intends to add new  installed product lines, including proprietary
products and other maintenance-related, "need-based" products and services,  and
to  increase its conversion rate of sales leads into sales. The Company believes
that the availability of  an alternative source of  financing for its  customers
through   Marquise  Financial   will  lead   to  increased   product  sales  and
profitability.
 
                                  THE OFFERING
 
   
<TABLE>
<S>                                             <C>
Common Stock Offered by the Company...........  2,687,000 shares
Common Stock Offered by the Selling Stock-
 holder.......................................  733,000 shares
Common Stock to be Outstanding After the
 Offering.....................................  8,936,950 shares (1)
Use of Proceeds...............................  To retire indebtedness, to pay an $8.6 million
                                                special,   one-time   dividend   to   existing
                                                stockholders,  to fund  the Company's consumer
                                                finance subsidiary,  for the  development  and
                                                expansion  of complementary  product lines and
                                                services and  for  working capital  and  other
                                                general   corporate  purposes.   See  "Use  of
                                                Proceeds"   and   "Certain   Transactions   --
                                                Transactions with Globe and Globe Affiliates."
Nasdaq National Market Symbol.................  DHMS
</TABLE>
    
 
- ------------------------
(1)  Excludes 670,000  shares of  Common Stock  reserved for  issuance under the
    Company's stock option plans, of which 275,000 shares are subject to options
    to be granted upon consummation of  the offering at an exercise price  equal
    to  the  initial  public offering  price.  See "Management  --  Stock Option
    Plans."
                            ------------------------
 
    The Company  was incorporated  in Delaware  on May  13, 1993  and  commenced
operations   on  June  1,   1993.  Diamond  Exteriors,   Inc.  ("Exteriors"),  a
wholly-owned subsidiary of the Company, was incorporated in Delaware on May  15,
1995.  Marquise Financial and Solitaire  Heating and Cooling, Inc. ("Solitaire")
were incorporated in  Delaware, as  wholly-owned subsidiaries  of Exteriors,  on
July  13,  1995 and  November 27,  1995,  respectively. The  Company's principal
executive and administrative  office is  located at 222  Church Street,  Diamond
Plaza, Woodstock, Illinois 60098, and its telephone number is (815) 334-1414.
 
    Effective  April 18, 1996, the Company  transferred substantially all of its
assets and liabilities to  Exteriors, its wholly-owned subsidiary.  Simultaneous
with  such transfer, Exteriors paid a dividend  to the Company consisting of all
of the issued and outstanding capital stock of Marquise Financial and Solitaire.
Immediately prior  to  the  consummation  of  the  offering,  the  Company  will
reclassify  and split each outstanding share of  its Class A Voting Common Stock
and Class B Nonvoting Common Stock into 50 shares of Common Stock.
 
                                       4
<PAGE>
               SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA
          (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS AND OPERATING DATA)
 
<TABLE>
<CAPTION>
                                                                      YEARS ENDED DECEMBER    THREE MONTHS ENDED
                                                PERIOD FROM JUNE 1            31,                 MARCH 31,
                                                        TO           ----------------------  --------------------
                                               DECEMBER 31, 1993(1)    1994        1995        1995       1996
                                               --------------------  ---------  -----------  ---------  ---------
<S>                                            <C>                   <C>        <C>          <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Net sales..................................       $   20,548       $  94,186  $   124,848  $  22,362  $  27,093
  Gross profit...............................            7,960          38,047       52,603      9,266     11,800
  Operating profit (loss)....................           (1,179)          2,951        6,795        256        714
  Net income (loss)..........................           (1,179)          1,995        3,735         (1)       349
  Pro forma net income (2)...................                                         3,951                   403
  Pro forma net income per share (3).........                                   $      0.53             $    0.05
  Pro forma weighted average common shares
   outstanding (4)...........................                                         7,398                 7,398
SELECTED OPERATING DATA:
  Number of sales offices (5)................               38              55           70         64         72
  Number of Sales Associates (5).............              260             496          631        557        674
  Number of installed jobs...................            7,294          37,510       55,261      9,916     12,124
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                             MARCH 31, 1996
                                                                                       ---------------------------
                                                                                         ACTUAL    AS ADJUSTED (6)
                                                                                       ----------  ---------------
<S>                                                                                    <C>         <C>
BALANCE SHEET DATA (5):
  Working capital (deficit)..........................................................  $   (5,293)   $    11,794
  Total assets.......................................................................      35,508         44,000
  Total debt.........................................................................      12,921          2,015
  Common stockholders' equity........................................................       5,182         26,069
</TABLE>
 
- ------------------------
(1) Period from inception of the Company's operations to December 31, 1993.
 
(2) Pro forma to give effect to the offering of Common Stock made hereby, as  if
    such  offering  were completed  on the  first day  of the  period presented,
    assuming the proceeds of which were used solely to retire the Senior Manager
    Performance Notes, of which approximately $4.0 million of principal (and  no
    interest)  was outstanding at January 1, 1995, approximately $4.4 million of
    principal and interest was outstanding at January 1, 1996 and  approximately
    $3.3  million of  principal and interest  remained outstanding  at March 31,
    1996. See "Use of Proceeds"  and "Certain Transactions -- Transactions  with
    Senior Managers."
 
(3) Represents pro forma net income divided by pro forma weighted average common
    shares outstanding.
 
(4)  Pro forma weighted average  common shares outstanding represents historical
    weighted average common shares outstanding during the period presented  plus
    the  number of shares,  to be issued  at an assumed  initial public offering
    price of $12.00 per  share, sufficient to fund  the repayment of the  Senior
    Manager  Performance Notes, of which approximately $4.0 million of principal
    (and no interest)  was outstanding  at January 1,  1995, approximately  $4.4
    million  of principal  and interest was  outstanding at January  1, 1996 and
    approximately $3.3 million of principal and interest remained outstanding at
    March 31,  1996,  and the  payment  of  an $8.6  million  special,  one-time
    dividend  to  the  Company's  existing  stockholders  (including  management
    stockholders and  Globe). See  "Certain  Transactions --  Transactions  with
    Globe and Globe Affiliates".
 
(5) Calculated at the end of the period shown.
 
(6) As adjusted to reflect the sale by the Company of 2,687,000 shares of Common
    Stock  offered hereby at an assumed  initial public offering price of $12.00
    per share and the application of  the estimated net proceeds therefrom.  See
    "Use of Proceeds."
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO THE  OTHER INFORMATION  SET FORTH  IN THIS  PROSPECTUS, THE
FOLLOWING RISK FACTORS SHOULD BE CONSIDERED CAREFULLY IN EVALUATING THE  COMPANY
AND ITS BUSINESS BEFORE PURCHASING ANY SHARES OF COMMON STOCK OFFERED HEREBY.
 
LIMITED OPERATING HISTORY
 
    The  Company was formed in  May 1993 by a  group consisting primarily of six
former Sears home improvement  managers and Globe,  and commenced operations  on
June  1, 1993 when it entered into  a license agreement with Sears. Accordingly,
the Company's  operating history  is brief  and  may not  serve as  an  accurate
indicator  of the Company's future performance. Since its inception, the Company
has experienced substantial growth in revenue and profitability. There can be no
assurance that the Company's revenue growth and profitability will be sustained.
In January 1993, Sears decided to discontinue the direct selling, furnishing and
installing of  product lines  currently  sold by  the  Company under  the  Sears
license agreement and elected instead to conduct such business through licensing
arrangements  with third parties.  See "Management's Discussion  and Analysis of
Financial Condition and Results of Operations."
 
DEPENDENCE ON SEARS LICENSE
 
    Currently, substantially  all of  the Company's  revenues are  derived  from
sales  of products and  services under a license  agreement between Exteriors, a
wholly-owned subsidiary of the Company, and  Sears. As used herein with  respect
to  the description of  the Sears license agreement,  the defined term "Company"
shall mean  Diamond Home  Services, Inc.  together with  Exteriors. The  license
agreement  authorizes the Company to sell, furnish and install roofing, gutters,
doors and fences under the "Sears" name  as a Sears authorized contractor in  44
states.  The Company entered into a  new three-year license agreement with Sears
effective January 1, 1996. The license  agreement expires December 31, 1998  and
after  the first two years of its term, may be terminated prior to expiration by
either party without cause so long as such party has provided 12-months' written
notice prior  to  the  termination  date. The  license  agreement  provides  for
immediate  termination  by Sears  for various  reasons, including  the Company's
failure to comply with  any material provision of  the license agreement or  the
receipt  by Sears of an excessive number of complaints regarding the Company. In
addition, Sears has the right upon 12-months' written notice to the Company,  to
discontinue the Company's right to sell, furnish and install certain products in
certain  markets under the "Sears" name if the sales volume or quality rating of
the Company with respect to such products or markets, as measured by Sears, fall
below the standards contained in the license agreement.
 
    The license agreement is not exclusive by its terms; however,  historically,
Sears  has not licensed the same home improvement products to multiple licensees
within the same market. Notwithstanding the foregoing, there can be no assurance
that Sears  will  not  license  the same  home  improvement  products  to  other
licensees  within the Company's  markets. Although in the  past Sears has either
renewed or extended  the license  agreement with the  Company, there  can be  no
assurance  that the license agreement will be renewed or extended in the future.
The license agreement provides for the Company to pay Sears a license fee  based
on  the Company's gross sales for products licensed under the license agreement.
The license fee  is fixed during  the term of  the license agreement  at 11%  of
gross sales for all products sold under the license agreement, other than doors,
which have a fixed license fee of 13% of gross sales. Termination of the license
agreement  or  certain rights  thereunder,  the failure  of  Sears to  renew the
license agreement with  the Company  on its current  terms, an  increase in  the
rates  of the license  fee paid by the  Company to Sears,  the addition of other
Sears licensees marketing the Company's products in the Company's markets, Sears
exercise of its right to discontinue the Company's license in any market or  for
any  product or  a decline  in Sears  reputation could  have a  material adverse
effect on the net sales and profitability of the Company. In addition, in  1995,
approximately  44% of the Company's marketing expense was related to advertising
with Sears. In  the event the  license agreement is  terminated or expires,  the
Company would need to find alternative methods to market its products. There can
be  no  assurance that  the alternative  methods would  be as  cost-effective as
advertising  with  Sears   and,  to  the   extent  such  methods   are  not   as
cost-effective, the Company's net
 
                                       6
<PAGE>
sales and profitability could be adversely affected. The Company is not owned or
controlled by, or under common control with, Sears. Neither Sears nor any of its
affiliates  assumes  any responsibility  with respect  to  this offering  or the
accuracy of any  information set forth  herein. See "Business  -- Sears  License
Agreement."
 
WARRANTY EXPOSURE
 
    The  Company provides  each customer with  a warranty on  product and labor.
Depending on the  type of product  installed, the product  and labor  warranties
provided  by the Company vary from one-year to up to 10 years. Additionally, the
manufacturer provides a warranty on  the product and the independent  contractor
provides  a warranty on  the labor. Generally, the  product warranty provided by
manufacturers is commensurate as to scope and is typically longer as to duration
than the warranty that the Company  provides to its customers. However,  certain
manufacturer  product warranties  often provide  a declining  amount of coverage
over time, while  the Company's warranty  coverage does not  decline during  the
warranty  period.  The  labor  warranty  that  the  Company  receives  from  its
independent contractors (generally one to two years) is significantly shorter in
duration than that provided by the Company  to its customers. In all cases,  the
Company is primarily liable to the customer to fulfill all warranty obligations,
regardless  of  whether a  manufacturer or  independent contractor  performs its
warranty obligations.  The  Company attempts  to  limit its  potential  warranty
exposure  by  pre-screening  independent  contractors,  using  quality  products
produced by  nationally known  manufacturers  and inspecting  a portion  of  all
installations. The Company currently accrues a reserve for warranty claims which
has approximated 2% of net sales since the Company's inception.
 
    Due  to  the  Company's limited  operating  history  and the  length  of the
warranties provided by the Company, there can be no assurance that the  warranty
reserve  is adequate. In addition, pursuant  to the license agreement with Sears
(i) Sears has  the right to  settle, at  the Company's expense  and without  the
Company's  consent, any customer complaints, (ii)  the Company has agreed to and
supports Sears policy  of "Satisfaction  Guaranteed or  Your Money  Back" as  it
relates to customer complaints and adjustments and (iii) the Company's customers
are  third party beneficiaries of the  one-year product and labor warranty given
by the Company to  Sears with respect  to each installation.  To the extent  the
amount  of money spent to reimburse  Sears for customer complaint settlements or
to satisfy  customers under  the "Satisfaction  Guaranteed or  Your Money  Back"
policy,  together with  any warranty  claims settled  by the  Company materially
exceeds the warranty reserve or if certain manufacturers or a significant number
of independent contractors are unable to fulfill their warranty obligations, the
Company's results  of operations  could be  materially adversely  affected.  See
"Business -- Warranty."
 
RELIANCE ON SALES ASSOCIATES
 
    The  Company's success  depends upon  its ability  to identify,  develop and
retain qualified employees, particularly  Sales Associates. As  of May 1,  1996,
the  Company had 700 Sales  Associates as compared to 557  as of March 31, 1995.
New Sales Associates may have limited  prior experience in the home  improvement
industry. As a result, the Company devotes substantial resources to the training
and  development of  its Sales  Associates. There can  be no  assurance that the
Company will continue to be able to identify, develop and retain qualified Sales
Associates.
 
    The  Company  intends  to  increase  the  number  of  Sales  Associates   by
approximately  50 and to open  1 to 2 sales offices  in new and existing markets
during the  remainder  of  1996.  To  the  extent  that  the  Company  does  not
successfully  hire  qualified Sales  Associates or  they  are unable  to achieve
anticipated performance levels, the Company's ability to penetrate existing  and
new  markets and, therefore,  the Company's sales  growth could be significantly
delayed or adversely affected. See "Business -- Sales."
 
HIGH TURNOVER OF SALES REPRESENTATIVES
 
    The Company's sales  representatives work  on a  commission-only basis.  For
this  reason, among others, the Company  has experienced significant turnover of
its sales  representatives. During  the  two-year period  from January  1,  1994
through    December   31,    1995,   approximately   62%    of   the   Company's
 
                                       7
<PAGE>
total sales representatives resigned or were terminated. During the same period,
the Company's 200 top-selling sales representatives (representing  approximately
15%  of the  sales representatives employed  by the Company  during such period)
generated approximately  61%  of the  Company's  total net  sales.  Among  these
top-selling sales representatives, approximately 30% resigned or were terminated
during  the two-year  period. The turnover  of sales  representatives results in
increased recruitment and  training costs  and a lower  than desired  conversion
rate  of sales  leads to sales.  To the extent  that the turnover  rate of sales
representatives continues  or  increases, or  the  Company loses  a  significant
number  of  its  most  productive  sales  representatives,  the  net  sales  and
profitability of  the Company  could  be adversely  affected. See  "Business  --
Sales."
 
DEPENDENCE ON AVAILABILITY OF QUALIFIED INDEPENDENT CONTRACTORS
 
    The  Company's  success  depends  upon  its  ability  to  continue  to  hire
independent  contractors  possessing  the   technical  skills,  experience   and
financial  stability necessary  to meet the  Company's quality  standards and to
satisfy the Company's insurance requirements. Because the Company provides up to
a 10-year  warranty for  labor  on certain  of  its products,  hiring  qualified
independent  contractors  who  will  perform the  work  in  accordance  with the
Company's  specifications  and  predetermined  quality  standards  is  extremely
important.  The Company must  continually identify and  evaluate new independent
contractors  and  reevaluate  the   independent  contractors  it  is   currently
utilizing.  Most of the Company's  independent contractors also compete directly
with the Company and the Company, to  a lesser extent, competes with other  home
improvement  companies for the services  of independent contractors. The Company
only retains an independent contractor at the time an installation is sold. As a
result, no independent contractor is obligated to work for the Company until the
independent contractor  accepts an  assignment.  In the  past, the  Company  has
periodically   had  difficulty  retaining  a   sufficient  number  of  qualified
independent contractors, especially after periods of extreme weather in specific
geographic areas  due  to increased  demand.  There  can be  no  assurance  that
qualified independent contractors will continue to be available to, or choose to
work   for,  the  Company  in  sufficient   numbers  to  satisfy  the  Company's
installation requirements. The  Company's policy requires  that its  independent
contractors  satisfy the  Company's workers' compensation  and general liability
insurance requirements. In certain  circumstances, independent contractors  have
not  carried  or  renewed  their  workers'  compensation  and  general liability
insurance. To the extent that independent contractors do not carry the  required
insurance,  the Company could incur ultimate  liability for any injury or damage
claims. The Company is in the process of taking actions aimed at better ensuring
that each  independent contractor  meets  and continues  to meet  the  Company's
workers'   compensation  and  general   liability  insurance  requirements.  See
"Business -- Independent Contractors."
 
INTEREST RATE SENSITIVITY
 
    The ability  to affordably  finance purchases,  of which  the interest  rate
charged  is  a  significant component,  is  an  important part  of  a customer's
decision to purchase the Company's products. The average sales price charged  by
the  Company for its  products and services typically  ranges between $1,100 and
$5,000 and during  fiscal 1995, approximately  89% of the  Company's sales  were
financed.  As  interest  rates  increase,  customers  often  pay  higher monthly
payments which  may make  the  Company's products  less  affordable, and,  as  a
result, the Company's net sales and profitability may decrease.
 
DEPENDENCE ON AVAILABILITY OF SEARS CREDIT
 
    Of the Company's sales which were financed during fiscal 1995, approximately
97%  were financed through  Sears and its  affiliates. Historically, the Company
has been unable to provide financing to certain potential customers as a  result
of  the inability of these customers to satisfy the credit underwriting criteria
of Sears and its affiliates. Since the Company's inception, the credit  approval
rate  of Sears and  its affiliates for  the Company's customers  has varied from
time to time  based on a  variety of factors.  To the extent  its customers  are
unable  to  obtain financing  through Sears  and  its affiliates,  the Company's
results of operations  could be  adversely affected. See  "Business --  Customer
Financing."
 
                                       8
<PAGE>
NEW CONSUMER FINANCE SUBSIDIARY
 
    In  November  1995,  Marquise  Financial,  the  Company's  consumer  finance
subsidiary, commenced operations to provide an additional financing  alternative
for  purchasers of the  Company's products. Many of  the Company's customers who
finance their purchases through  Marquise Financial may  be higher credit  risks
than  the Company's  other customers  due to  various factors,  including, among
other things, their employment status  and previous credit history, the  absence
or  limited  extent of  their prior  credit history  or their  limited financial
resources. Consistent with  the Company's strategy,  many customers who  finance
their  purchases through Marquise  Financial have not  met and may  not meet the
credit  underwriting  criteria  of  Sears  and  its  affiliates.   Consequently,
providing financing to these customers will likely involve a higher incidence of
default  and  increased delinquency  rates  and will  involve  greater servicing
costs. The Company  currently bears the  credit risk on  the purchases  financed
through  Marquise  Financial, unlike  purchases financed  through Sears  and its
affiliates. Marquise  Financial  currently  maintains a  bad  debt  reserve  for
expected  losses. Due to Marquise Financial's  limited operating history and the
Company's limited experience in  consumer financing, there  can be no  assurance
that  the bad  debt reserve  is adequate. To  the extent  that losses materially
exceed the  bad debt  reserve,  the Company's  results  of operations  could  be
materially  adversely  affected.  There  can be  no  assurance  that  the credit
performance of  its customers  will  be at  the  expected level,  that  Marquise
Financial's  systems  and  controls  will  be  adequate,  that  losses  will  be
consistent with the expected bad debt experience or that Marquise Financial will
be able to obtain financing sufficient  to support its expanded operations.  See
"Business -- Customer Financing."
 
DEPENDENCE ON KEY PERSONNEL
 
    The  Company is currently  dependent upon the ability  and experience of its
executive officers and there can be no  assurance that the Company will be  able
to  retain  all of  such officers.  The loss  of Mr.  Clegg and  any one  of the
Regional  Vice  Presidents  (i.e.,  Messrs.  Gillespie,  Cianciosi,  Cooper  and
Schurter)  within a short period of time could have a material adverse effect on
the Company's  operations. Certain  of  the Company's  key personnel  also  hold
executive  positions  and  have  responsibilities  with  Globe,  certain  of its
affiliates and  other  companies  and  expect to  continue  in  these  positions
following  the offering. Mr.  Clegg, the Company's Chairman  of the Board, Chief
Executive Officer  and President,  currently  devotes and  intends to  devote  a
majority of his time to the management of the Company. The Company does not have
employment agreements with its executive officers. The Company does not maintain
key-man life insurance on any of its officers or key personnel. See "Management"
for a list of, and information about, each of the executive officers.
 
HIGHLY COMPETITIVE MARKET
 
    The  industry in which  the Company competes  is fragmented and competitive.
The Company competes for sales  with numerous local home improvement  installers
and  independent contractors in each of its markets, some of which also serve as
independent contractors for the Company. The Company also competes against major
retailers which market and install products similar to the Company's,  including
Home  Depot, Inc.  and Montgomery Ward  & Co.,  Inc. In addition,  AMRE, Inc., a
licensee of Century 21 Real Estate Corp. and a former Sears licensee for  siding
and   windows,  is  also   a  competitor.  Certain   of  these  competitors  are
significantly larger and have greater financial resources than the Company.  The
Company  competes on the basis of  price, Sears name recognition and reputation,
customer service reputation, workmanship and the ability of the Company and  the
manufacturer  to fulfill their warranty obligations. Because the Company's focus
is on providing additional value  to its customers through warranty  protection,
proprietary  products  and  superior  customer  service,  the  Company typically
charges prices for its products and services which are higher than those of most
of its local competitors. The Company  expects that the market for its  products
and services will expand and therefore, competition will increase in the future.
There  can be no assurance that the  Company will remain competitive or that the
Company will be  able to maintain  its current profitability.  See "Business  --
Competition."
 
                                       9
<PAGE>
SEASONALITY; QUARTERLY FLUCTUATIONS
 
    The  Company's  results of  operations may  fluctuate from  year to  year or
quarter to quarter due to a variety of factors. The Company expects lower levels
of  sales  and  profitability  during  the  period  from  mid-November   through
mid-March,  impacting  the first  and fourth  quarter of  each fiscal  year. The
Company believes that this seasonality is caused by winter weather in certain of
the Company's markets  located in the  northeastern and north  central U.S.  and
rainy  weather, each of  which limits the Company's  ability to install exterior
home improvements. In addition,  the demand for the  Company's products and  the
Company's  results of operations may be affected by the severity of the weather.
For example, mild  weather limits  the number  of roofs  in need  of repair  but
allows  the  Company to  continue to  install  its products.  Conversely, severe
weather increases the number of  roofs in need of  repair but, due to  increased
demand  for independent  contractors, limits  the pool  of qualified independent
contractors available to install the Company's  products and can delay the  time
it  takes to complete an installation. See "Management's Discussion and Analysis
of Financial  Condition  and  Results  of Operations  --  Seasonality"  and  "--
Quarterly Financial Information."
 
CONTROL BY PRINCIPAL STOCKHOLDER
 
    Upon  completion of the offering (assuming  no exercise of the Underwriters'
over-allotment  option),  the  Company's  principal  stockholder,  Globe,   will
beneficially own 47.7% of the Company's outstanding shares of Common Stock. As a
result,  Globe will be  able to exercise significant  influence over all matters
requiring stockholder approval, including the election of directors and approval
of significant corporate transactions. C. Stephen Clegg, Chairman of the  Board,
Chief  Executive Officer and President  of the Company, is  also the Chairman of
the Board, Chief Executive Officer and controlling stockholder of Globe. Of  the
five  members  of  the Company's  Board  of  Directors, three  members  are also
directors of  Globe. Future  sales by  Globe of  substantial amounts  of  Common
Stock, or the potential for such sales, could adversely affect prevailing market
prices.   Upon  completion  of  the  offering   (assuming  no  exercise  of  the
Underwriters' over-allotment option) the directors and executive officers of the
Company as a group will be deemed to beneficially own approximately 53.8% of the
Company's Common Stock, including 47.7% of the Common Stock which will  continue
to  be owned by Globe, and, therefore, the directors and executive officers as a
group will be able to exercise significant influence over all matters  requiring
stockholder  approval,  including  the  election of  directors  and  approval of
significant corporate transactions. See  "Management," "Certain Transactions  --
Legal  Proceedings," "Principal  and Selling Stockholders"  and "Shares Eligible
for Future Sale."
 
CERTAIN TRANSACTIONS WITH AND PAYMENTS TO PRINCIPAL STOCKHOLDER
 
    Immediately prior  to  the  offering,  Globe owns  80%  of  the  issued  and
outstanding  Common Stock of the Company, with  the remaining 20% being owned by
senior  or  former  management.  Globe  manufactures  home  building   products,
including  roofing shingles and  related roofing products.  In 1995, the Company
purchased  approximately  $1.5  million   of  Globe  roofing  products   through
independent distributors, representing approximately 16% in dollar volume of all
roofing products purchased by the Company. The Company will continue to purchase
Globe  products through independent distributors following the completion of the
offering and the  amount of such  purchases may increase.  The Company  believes
that  the  prices charged  by independent  distributors  for Globe  products are
competitive with comparable  products of other  roofing products  manufacturers.
The  Company currently has a management agreement and tax sharing agreement with
Globe and its affiliates. In 1994 and 1995, the Company incurred management fees
to Globe in the aggregate amount of $464,000 and $558,000, respectively, and for
1996, through the  date of the  consummation of the  offering, the Company  will
have  incurred  to  Globe  a  management  fee  of  approximately  $350,000.  The
management  agreement  and  tax  sharing  agreement  will  terminate  upon   the
consummation  of the  offering. The Company  has a policy  that all transactions
between the Company and any related party, including Globe and Catalog  Holdings
Inc.  and their affiliates,  will be on  terms no less  favorable to the Company
than the Company believes  would be available  from unaffiliated third  parties.
Globe  licenses  the  name  "Diamond  Shield"  to  the  Company  pursuant  to an
exclusive, royalty-free, perpetual license. The Company anticipates that it will
have the following  relationships with  Globe and  affiliates of  Globe and  Mr.
Clegg  following completion of the offering:  Globe will remain a stockholder of
the Company;
 
                                       10
<PAGE>
Messrs. Clegg,  Stinson and  Pollock  and Ms.  Patterson will  remain  executive
officers and/or directors of Globe and the Company; the Company will continue to
purchase  Globe products through independent distributors; the license agreement
with Globe will continue; and the services provided to The Handy Craftsmen, Inc.
will continue (as described  below). The Company does  not anticipate any  other
relationships  with Globe  and affiliates of  Globe and Mr.  Clegg following the
offering. See "Management" and "Certain Transactions -- Transactions with  Globe
and Globe Affiliates" and "-- Legal Proceedings."
 
   
    Upon  consummation of  the offering,  the Company  will pay  an $8.6 million
special, one-time dividend to its currently existing stockholders with a portion
of the net proceeds from the offering. As an 80% stockholder, Globe will receive
approximately $6.9 million of this dividend. The balance of the dividend will be
paid to current and former management  stockholders. In April 1996, the  Company
redeemed  all outstanding  shares of  Series A  Preferred Stock  at an aggregate
redemption price of  $1.4 million.  All of these  shares of  Series A  Preferred
Stock  were held by Globe.  The price at which the  Series A Preferred Stock was
redeemed was  equal  to the  purchase  price paid  by  Globe for  the  Series  A
Preferred  Stock in July 1993. No dividends  or interest were paid to Globe with
respect to the  Series A  Preferred Stock. See  "Use of  Proceeds" and  "Certain
Transactions -- Transactions With Globe and Globe Affiliates."
    
 
   
    The   Company  has  engaged  in   negotiations  regarding  the  purchase  of
substantially all of the assets of The Handy Craftsmen, Inc. ("Handy Craftsmen")
from a  majority-owned  subsidiary  of Catalog  Holdings  Inc.  ("Catalog")  for
approximately  $2.0 million  in cash.  Mr. Clegg,  Chairman of  the Board, Chief
Executive Officer and President of the Company, is the Chairman of the Board and
Chief Executive Officer and controlling stockholder of Catalog. Handy  Craftsmen
is  engaged in the marketing  and contracting of home  repair services under the
Sears name pursuant to a license agreement with Sears. Catalog acquired a ninety
percent interest, on a fully diluted basis, in Handy Craftsmen in September 1994
for no cash consideration. Simultaneously with the acquisition, Handy  Craftsmen
entered into a five-year employment agreement with Mr. Fred Bies, the individual
who,  along with his wife, was previously the owner and is, along with his wife,
currently the minority owner of Handy Craftsmen, and a management agreement with
HI, Inc., a  wholly-owned subsidiary  of Catalog, pursuant  to which  management
services  are provided to Handy Craftsmen. The employment agreement provides for
an annual base salary of $50,000 and an annual incentive bonus of up to $50,000.
Handy Craftsmen has not  paid HI, Inc.  the management fees  as required by  the
management  agreement.  Catalog  has  loaned  approximately  $100,000  to  Handy
Craftsmen since the acquisition.  The Company believes  that the acquisition  of
Handy  Craftsmen, if completed,  will expand the range  of "need based" services
that the Company offers under the Sears name, will allow the Company to  further
utilize  the Company's existing  sales leads and  will provide a  good source of
additional leads for  the Company's  core business.  The terms  of purchase  are
being  negotiated on behalf  of the Company by  Messrs. Gillespie and Cianciosi,
both of whom are executive officers  (with Mr. Gillespie also being a  director)
of the Company. These individuals have no affiliation with Globe or Catalog. The
terms  of purchase are  being negotiated on  behalf of Catalog  by a director of
Catalog who has no affiliation with Diamond or Globe. The Company's valuation of
Handy Craftsmen is based on the  value of the Sears license agreement  (assuming
it is expanded to cover a greater geographic area than the Chicago and Milwaukee
markets  prior to the acquisition), the  expected revenues and earnings of Handy
Craftsmen and  the  synergistic benefits  that  Handy Craftsmen  brings  to  the
Company.  At the time  of the acquisition  by Catalog, Handy  Craftsmen was only
licensed in the Chicago  market and was not  profitable. Since the  acquisition,
Catalog  has developed and implemented a computerized system whereby sales leads
are qualified,  appointments  are scheduled  and  services are  performed  in  a
streamlined  and efficient manner leading to  lower costs, increased revenue and
greater profitability and  has expanded  Handy Craftsmen's  operations into  the
Milwaukee   market.  As  a  result,  the  Company  believes  Catalog  has  added
significant value to Handy Craftsmen. The Company believes that the transaction,
if completed, will be  fair and beneficial to  the stockholders of the  Company.
There  is  no  assurance  that  the  transaction  will  be  consummated  or,  if
consummated,  that  the  final  terms  will  not  differ  from  those  currently
contemplated.   The  Company  has  provided  computer,  payroll  and  accounting
services, as  well as  employees  and office  space  to Handy  Craftsmen.  Handy
Craftsmen  has  reimbursed  the  Company  for such  services  on  a  cost basis.
Following the completion of the offering,
    
 
                                       11
<PAGE>
the Company will continue to provide  such services to Handy Craftsmen and  will
continue  to charge Handy Craftsmen the cost of such services. See "Management,"
and "Certain Transactions -- Transactions  with Globe and Globe Affiliates"  and
"-- Legal Proceedings."
 
HOLDING COMPANY STRUCTURE; LIMITATIONS ON ACCESS TO CASH FLOW
 
    Currently,  all of the revenue of the Company's home improvement and finance
operations is generated by its  wholly-owned subsidiaries. The primary asset  of
the  holding  company is  the capital  stock in  such subsidiaries.  The holding
company generates minimum cash  flow, other than from  dividends and other  cash
distributions  from  its  subsidiaries.  The right  of  the  holding  company to
participate in any  distribution of earnings  or assets of  its subsidiaries  is
subject  to the prior claims, if any,  of the creditors of such subsidiaries. In
addition, the Company's bank line of credit, which is secured through Exteriors,
its wholly-owned subsidiary, contains  certain restrictive covenants,  including
certain  covenants that prohibit Exteriors from  paying dividends to the Company
unless Exteriors is in compliance, immediately after making such dividends, with
certain financial covenants set  forth in the bank  line of credit and  restrict
Exteriors'  ability  to  make  other distributions.  See  "Dividend  Policy" and
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations -- Liquidity and Capital Resources."
 
COMPLIANCE WITH GOVERNMENT REGULATIONS
 
    The Company's business and the activities of its independent contractors are
subject  to various  federal, state and  local laws,  regulations and ordinances
relating to, among other things, in-home sales, consumer financing, advertising,
the licensing  of  home  improvement independent  contractors,  OSHA  standards,
building  and zoning regulations and environmental laws and regulations relating
to the  disposal  of  demolition  debris and  other  solid  wastes.  In  certain
jurisdictions, the Company or one of its employees is required to be licensed as
a  contractor. In  addition, certain  jurisdictions require  the Company  or the
independent contractor to  obtain a  building permit for  each installation.  In
addition,  such  laws and  regulations, may,  among  other things,  regulate the
Company's advertising, warranties and disclosures to customers. Building  codes,
licensing  requirements and safety laws vary from state to state and, in certain
circumstances, limit the availability and supply of independent contractors  and
impose additional costs on the Company in complying with such laws. Although the
Company believes that it has been and is currently in compliance in all material
respects  with such laws and regulations, there  can be no assurance that in the
future the  Company's results  of operations  will not  be materially  adversely
affected  by existing  or new  laws or  regulations applicable  to the Company's
business.
 
    The Company's consumer finance subsidiary, Marquise Financial, is subject to
numerous federal and state  consumer protection laws  and regulations which  may
vary  from jurisdiction to  jurisdiction and which,  among other things, require
the Company to:  (i) obtain  and maintain certain  licenses and  qualifications;
(ii)  limit the interest rates, fees and other charges the Company is allowed to
charge; and (iii) limit or prescribe certain other terms of the Company's credit
applications  and  contracts.  Although  the  Company  believes  that   Marquise
Financial  has been and is currently in compliance in all material respects with
such laws and regulations, there can be no assurance that in the future a change
in existing laws  or regulations  or the creation  of new  laws and  regulations
applicable  to Marquise Financial's business will  not have an adverse effect on
the Company's ability to  provide customer financing of  its products or on  the
profitability of such activities. See "Business -- Government Regulations."
 
SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS
 
    Upon  completion  of this  offering, the  Company  will have  outstanding an
aggregate  of  8,936,950  shares  of  Common  Stock  (9,074,900  shares  if  the
Underwriters'  over-allotment option is exercised in full). All of the 3,420,000
shares (assuming the Underwriters' over-allotment is not exercised) sold in this
offering will  be freely  tradeable  by persons  other  than affiliates  of  the
Company.  The  remaining 5,516,950  shares of  Common Stock  were issued  by the
Company in private transactions not involving a public offering. Such shares may
be sold pursuant to Rule 144 under  the Securities Act of 1933, as amended  (the
"Securities  Act"), depending  upon the  holding period  of such  securities and
subject to significant restrictions in the case of shares held by persons deemed
to be affiliates of the  Company. In addition, any  employee of the Company  who
purchased  his shares pursuant to certain plans  or contracts may be entitled to
rely on  the  resale  provisions of  Rule  701  under the  Securities  Act.  The
 
                                       12
<PAGE>
Company  sold 268,750 shares of  Common Stock to its  employees pursuant to Rule
701. Sales  of substantial  amounts  of Common  Stock  by stockholders,  or  the
perception  that such sales could occur, could adversely affect the market price
in  the  public  market  following  this  offering.  The  Company,  the  Selling
Stockholder  and  all  other  stockholders  have  executed  "lock-up agreements"
pursuant to which they have,  subject to certain exceptions  in the case of  the
Company, agreed not to sell, contract to sell or otherwise dispose of any shares
of  Common Stock,  or securities  convertible into  Common Stock  (except Common
Stock issued pursuant to options to  be granted and issued upon consummation  of
the  offering), for  a period  of 180  days after  the date  of this Prospectus,
without the prior written consent of William Blair & Company, L.L.C., except for
the Common Stock offered hereby.
 
    Pursuant to an agreement between the Company and Globe, Globe is entitled to
certain registration rights with respect to  the shares of Common Stock that  it
owns.  If Globe, by  exercising such registration rights  upon expiration of its
lock-up agreement  described  above, causes  a  large  number of  shares  to  be
registered  and sold in the public market, such sales may have an adverse effect
on the market price  of the Common  Stock. In addition,  the Company intends  to
file  a registration statement under the Securities Act to register an aggregate
of 670,000 shares  of Common  Stock reserved  for issuance  under the  Company's
stock  option plans. The  Company will issue options  to purchase 275,000 shares
upon consummation of  the offering  at an exercise  price equal  to the  initial
public  offering price. The issuance of such shares could result in the dilution
of the voting power of the shares of Common Stock purchased in this offering and
could have a  dilutive effect on  earnings per share.  See "Management --  Stock
Option Plans," "Description of Capital Stock," "Shares Eligible for Future Sale"
and "Underwriting."
 
NO PRIOR PUBLIC MARKET; VOLATILITY
 
   
    Prior  to the  offering there  has been no  public market  for the Company's
Common Stock. Although the Common Stock  has been approved for quotation on  the
Nasdaq  National Market, there can be no assurance that an active trading market
will develop or be sustained following the offering. The initial public offering
price of the  Common Stock  offered hereby  will be  determined in  negotiations
among  the Company, the Selling Stockholder and William Blair & Company, L.L.C.,
as representative of the several  underwriters. See "Underwriting." The  trading
price of the Company's Common Stock could be subject to significant fluctuations
in  response to variations in quarterly operating results and other factors. See
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations -- Quarterly Financial Information." In addition, in recent years the
stock  market  in general,  and the  market for  shares of  small capitalization
stocks in particular,  have experienced  extreme price  fluctuations which  have
often been unrelated to the operating performance of affected companies. General
market price declines or market volatility in the future could affect the market
price  of the Common Stock and the  negotiated initial public offering price may
not be indicative of future market prices.
    
 
ANTI-TAKEOVER PROVISIONS
 
    The  Company's  Amended  and  Restated  Certificate  of  Incorporation  (the
"Amended  Certificate") and Amended and Restated By-Laws (the "Amended By-Laws")
contain certain provisions that may have the effect of discouraging, delaying or
making more difficult a change in control  of the Company even if some, or  even
if  a majority, of the Company's stockholders were to deem such an attempt to be
in the best interest of the Company. Among other things, the Amended Certificate
allows the Board of Directors to issue up to 4 million shares of Preferred Stock
and to fix the  rights, privileges and preferences  of those shares without  any
further  vote or action by the stockholders. The rights of the holders of Common
Stock will be subject to,  and may be adversely affected  by, the rights of  the
holders  of any  Preferred Stock  that may  be issued  in the  future. While the
Company has no present  intention to issue shares  of Preferred Stock, any  such
issuance  could have the effect of making it more difficult for a third party to
acquire a majority of the outstanding voting stock of the Company. In  addition,
the  Company is subject  to the anti-takeover  provisions of Section  203 of the
Delaware General Corporation  Law, which could  have the effect  of delaying  or
preventing  a  change of  control of  the Company.  See "Description  of Capital
Stock."
 
                                       13
<PAGE>
DILUTION
 
    Purchasers of  shares of  the Common  Stock offered  hereby (at  an  assumed
initial public offering price of $12.00 per share) will experience immediate and
substantial  dilution of  the net  tangible book  value of  the Common  Stock of
$11.09 per share from the initial public offering price. See "Dilution."
 
                                USE OF PROCEEDS
 
    The net proceeds  to be received  by the Company  from this offering,  after
deducting  underwriting discounts and estimated offering expenses, are estimated
to be approximately $29.5 million, assuming an initial public offering price  of
$12.00 per share. The Company will not receive any proceeds from the sale of the
shares by the Selling Stockholder.
 
    The  Company estimates that  it will use approximately  $15.0 million of the
net proceeds to  the Company  to repay all  amounts expected  to be  outstanding
under  its bank line of  credit at the time of  the offering, which amounts have
been primarily  used to  fund Marquise  Financial. The  Company's bank  line  of
credit  which is  secured through Exteriors,  its wholly-owned  subsidiary, is a
$15.0 million secured  revolving facility  which bears  interest at  a rate  per
annum  equal to, at  Exteriors' option, the  bank's prime rate  (8.25% at May 1,
1996) or LIBOR plus 1.5%.  A portion of the bank  line of credit, $5.0  million,
matures  in March 1997, with the remaining $10.0 million maturing in March 1998.
In addition, the Company estimates that  it will use approximately $8.6  million
of  the net  proceeds to  pay the  special, one-time  dividend to  the Company's
existing stockholders  (approximately $6.9  million  of which  will be  paid  to
Globe)  and  approximately $3.3  million to  repay the  principal amount  of the
Company's Senior Manager Performance Notes (as defined herein) plus the  accrued
interest  thereon due to  certain current and  former management stockholders of
the Company. See  "Certain Transactions --  Transactions with Senior  Managers."
Stockholders  who purchase shares  in this offering will  not participate in the
$8.6 million  special,  one-time  dividend.  The  Company  expects  to  use  the
remaining  approximately  $2.6 million  for  working capital  and  other general
corporate  purposes  which   may  include  the   development  or  expansion   of
complementary  products  or  services,  including  the  possible  acquisition of
substantially all of the assets of Handy Craftsmen. See "Management's Discussion
and Analysis of Financial Condition and  Results of Operations -- Liquidity  and
Capital  Resources"  and "Certain  Transactions --  Transactions with  Globe and
Globe Affiliates."
 
    At May  1,  1996, approximately  $10.2  million was  outstanding  under  the
Company's  bank  line of  credit, substantially  all  of which  indebtedness was
incurred in connection with  the funding of Marquise  Financial. The balance  of
the  amount expected to be outstanding under the bank line of credit at the time
of the offering  is expected to  be incurred in  connection with the  additional
funding of Marquise Financial.
 
    Pending  such uses, the  Company intends to  invest the net  proceeds of the
offering in  short-term,  investment-grade,  interest-bearing  instruments.  See
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations -- Liquidity and Capital Resources."
 
                                DIVIDEND POLICY
 
   
    Other than the $8.6 million special, one-time dividend described above,  the
Company  has not declared or  paid any cash dividends  on its Common Stock since
its formation.  The Company's  bank  line of  credit  which is  secured  through
Exteriors,   its  wholly-owned  subsidiary,   prohibits  Exteriors  from  paying
dividends to the Company  unless Exteriors is  in compliance, immediately  after
making  such dividends, with  certain financial covenants set  forth in the bank
line of credit. The Company has obtained a waiver from the bank with respect  to
the  $8.6 million special, one-time dividend. The  ability of the Company to pay
dividends in the future will depend  primarily on the receipt of cash  dividends
and  other cash payments from its subsidiaries. The Company currently intends to
retain any  future  earnings  to  finance the  growth  and  development  of  its
businesses  and therefore, does not anticipate  paying any cash dividends in the
foreseeable future. Payment of any future dividends will depend upon the  future
earnings  and capital  requirements of the  Company and other  factors which the
Board of Directors considers appropriate.
    
 
                                       14
<PAGE>
                                 CAPITALIZATION
 
    The following table sets forth the short-term debt and total  capitalization
of  the Company (i) at March 31, 1996,  (ii) pro forma to reflect the payment by
the  Company  of  the  $8.6  million  special,  one-time  dividend  to  existing
stockholders (including management stockholders and Globe) and the redemption of
all of the outstanding shares of the Company's Series A Preferred Stock for $1.4
million  from Globe, and (iii) pro forma as  adjusted to reflect the sale by the
Company of 2,687,000 shares of Common Stock offered hereby at an assumed initial
public offering price of $12.00 per  share and the application of the  estimated
net  proceeds therefrom.  See "Use  of Proceeds,"  and "Certain  Transactions --
Transactions with Globe and Globe Affiliates."
 
<TABLE>
<CAPTION>
                                                                                       MARCH 31, 1996
                                                                           --------------------------------------
                                                                                                       PRO FORMA
                                                                            ACTUAL      PRO FORMA     AS ADJUSTED
                                                                           ---------  --------------  -----------
                                                                                   (DOLLARS IN THOUSANDS)
<S>                                                                        <C>        <C>             <C>
Short-term debt:
  Due to stockholders, including interest................................  $   1,444    $   11,444     $     554
  Line of credit.........................................................      7,706         7,706        --
                                                                           ---------  --------------  -----------
    Total short-term debt................................................  $   9,150    $   19,150     $     554
                                                                           ---------  --------------  -----------
                                                                           ---------  --------------  -----------
 
Long-term debt due to stockholders.......................................  $   3,861    $    3,861     $   1,461
 
Preferred Stock, at redemption price.....................................      1,400        --            --
 
Common stockholders' equity:
  Common Stock, $.001 par value; 25,000,000 shares authorized; 6,249,950
   shares issued and outstanding, actual and pro forma; 8,936,950 shares
   issued and outstanding, pro forma as adjusted (1).....................          6             6             9
  Additional paid-in capital.............................................        983           983        30,467
  Officer notes receivable...............................................       (707)         (707)         (707)
  Retained earnings (deficit)............................................      4,900        (3,700)       (3,700)
                                                                           ---------  --------------  -----------
    Total common stockholders' equity (deficit)..........................      5,182        (3,418)       26,069
                                                                           ---------  --------------  -----------
      Total capitalization...............................................  $  10,443    $      443     $  27,530
                                                                           ---------  --------------  -----------
                                                                           ---------  --------------  -----------
</TABLE>
 
- ------------------------
   
(1) Excludes 670,000  shares of  Common Stock  reserved for  issuance under  the
    Company's stock option plans, of which 275,000 shares are subject to options
    to  be granted upon consummation of the  offering at an exercise price equal
    to the  initial  public offering  price.  See "Management  --  Stock  Option
    Plans."
    
 
                                       15
<PAGE>
                                    DILUTION
 
    The  net tangible  book value  (deficit) applicable  to Common  Stock of the
Company as of March 31, 1996, was $(12.8 million) or $(2.05) per share of Common
Stock. The deficit  in net tangible  book value per  share represents the  total
assets  (excluding intangibles) less total liabilities including the outstanding
Series A  Preferred Stock,  which  was redeemed  for  $1.4 million  from  Globe,
divided by the number of shares of Common Stock outstanding. After giving effect
to (i) the receipt of $29.5 million of
estimated  net proceeds  from the  sale by  the Company  of 2,687,000  shares of
Common Stock in  the offering  at an assumed  initial public  offering price  of
$12.00  per share and  (ii) the use of  net proceeds as  described under "Use of
Proceeds," including the payment of  an $8.6 million special, one-time  dividend
to  its existing stockholders (including management stockholders and Globe), the
pro forma net tangible book value of the Company as of March 31, 1996 would have
been $8.1 million or $0.91 per  share. This represents an immediate increase  in
net  tangible book  value of  $2.96 per  share to  existing stockholders  and an
immediate dilution of $11.09 per share to new stockholders purchasing shares  of
Common  Stock in  the offering. The  following table illustrates  this per share
dilution:
 
<TABLE>
<S>                                                           <C>        <C>
Assumed initial public offering price per share.............             $   12.00
  Net tangible book value per share before the offering.....      (2.05)
  Increase per share attributable to new stockholders.......       2.96
                                                              ---------
Net tangible book value per share after the offering........                  0.91
                                                                         ---------
Dilution per share to new stockholders......................             $   11.09
                                                                         ---------
                                                                         ---------
</TABLE>
 
    The following  table  summarizes, as  of  March 31,  1996,  the  differences
between the number of shares purchased from the Company, the total consideration
paid  to  the  Company  and  the  average  price  per  share  paid  by  existing
stockholders and new stockholders:
 
<TABLE>
<CAPTION>
                                                      SHARES PURCHASED (1)        TOTAL CONSIDERATION        AVERAGE
                                                    ------------------------  ---------------------------     PRICE
                                                      NUMBER       PERCENT        AMOUNT        PERCENT     PER SHARE
                                                    -----------  -----------  --------------  -----------  -----------
<S>                                                 <C>          <C>          <C>             <C>          <C>
Existing stockholders.............................    6,249,950       69.9%   $      989,000        3.0%    $    0.16
New stockholders..................................    2,687,000       30.1        32,244,000       97.0         12.00
                                                    -----------      -----    --------------      -----
  Total...........................................    8,936,950      100.0%   $   33,233,000      100.0%
                                                    -----------      -----    --------------      -----
                                                    -----------      -----    --------------      -----
</TABLE>
 
- ------------------------
(1) Excludes 670,000  shares of  Common Stock  reserved for  issuance under  the
    Company's stock option plans, of which 275,000 shares are subject to options
    to  be granted upon consummation of the  offering at an exercise price equal
    to the  initial  public offering  price.  See "Management  --  Stock  Option
    Plans."
 
                                       16
<PAGE>
               SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA
 
    The  following selected consolidated financial  and operating data should be
read in  conjunction with  "Management's Discussion  and Analysis  of  Financial
Condition  and Results of Operations," the consolidated financial statements and
notes thereto  and  other  financial  information  included  elsewhere  in  this
Prospectus.  The statement of operations  data for the period  from June 1, 1993
(inception of operations) to December 31, 1993 and the years ended December  31,
1994  and 1995, and the balance sheet data as of December 31, 1994 and 1995, are
derived from  the  consolidated financial  statements  of the  Company  included
elsewhere  herein, which consolidated financial  statements have been audited by
Ernst & Young  LLP, independent  auditors. The  selected consolidated  financial
information  at December  31, 1993 has  been derived from  the Company's audited
consolidated  financial  statements  not  included  herein.  The  statements  of
operations  and balance sheet data as set forth below for, and as of the end of,
each of the three-month periods ended March 31, 1995 and 1996 have been  derived
from  the Company's unaudited financial statements,  which have been prepared on
the same  basis as  the audited  financial  statements and,  in the  opinion  of
management,  include all adjustments which are necessary for a fair statement of
the results of  the interim period,  and all  such adjustments are  of a  normal
recurring nature. The selected financial and operating data for the three months
ended  March  31, 1996  are  not necessarily  indicative  of the  results  to be
expected for the fiscal year ending December 31, 1996.
 
<TABLE>
<CAPTION>
                                                                                  YEARS ENDED         THREE MONTHS ENDED
                                                        PERIOD FROM JUNE 1        DECEMBER 31,            MARCH 31,
                                                                TO           ----------------------  --------------------
                                                       DECEMBER 31, 1993(1)    1994        1995        1995       1996
                                                       --------------------  ---------  -----------  ---------  ---------
                                                              (IN THOUSANDS, EXCEPT PER SHARE AND OPERATING DATA)
<S>                                                    <C>                   <C>        <C>          <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Net sales..........................................       $   20,548       $  94,186  $   124,848  $  22,362  $  27,093
  Cost of sales......................................           12,588          56,139       72,245     13,096     15,293
                                                              --------       ---------  -----------  ---------  ---------
  Gross profit.......................................            7,960          38,047       52,603      9,266     11,800
  Selling, general and administrative expenses.......            9,113          34,821       45,305      8,884     10,954
  Amortization of intangibles........................               26             275          503        126        132
                                                              --------       ---------  -----------  ---------  ---------
  Operating profit (loss)............................           (1,179)          2,951        6,795        256        714
  Interest expense, net..............................           --                  39          410        186         66
                                                              --------       ---------  -----------  ---------  ---------
  Income (loss) before income taxes..................           (1,179)          2,912        6,385         70        648
  Income tax provision...............................           --                 917        2,650         71        299
                                                              --------       ---------  -----------  ---------  ---------
  Net income (loss)..................................       $   (1,179)      $   1,995  $     3,735  $      (1) $     349
                                                              --------       ---------  -----------  ---------  ---------
                                                              --------       ---------  -----------  ---------  ---------
  Pro forma net income (2)...........................                                   $     3,951             $     403
  Pro forma net income per share (3).................                                   $      0.53             $    0.05
  Pro forma weighted average common shares
   outstanding (4)...................................                                         7,398                 7,398
SELECTED OPERATING DATA:
  Number of sales offices (5)........................               38              55           70         64         72
  Number of Sales Associates (5).....................              260             496          631        557        674
  Number of installed jobs...........................            7,294          37,510       55,261      9,916     12,124
BALANCE SHEET DATA (5):
  Working capital (deficit)..........................       $       42       $  (8,324) $    (4,814) $  (8,786) $  (5,293)
  Total assets.......................................            4,837          29,275       30,143     24,756     35,508
  Total debt.........................................            1,187          15,553        6,216     10,286     12,921
  Common stockholders' equity (deficit)..............             (979)            936        4,833      2,336      5,182
</TABLE>
 
- ------------------------
(1) Period from inception of the Company's operations to December 31, 1993.
 
                                       17
<PAGE>
(2) Pro forma to give effect to the offering of Common Stock made hereby, as  if
    such  offering  were completed  on the  first day  of the  period presented,
    assuming the proceeds of which were used solely to retire the Senior Manager
    Performance Notes, of which approximately $4.0 million of principal (and  no
    interest)  was outstanding at January 1, 1995, approximately $4.4 million of
    principal and interest was outstanding at January 1, 1996 and  approximately
    $3.3  million of  principal and interest  remained outstanding  at March 31,
    1996. See "Use of Proceeds"  and "Certain Transactions -- Transactions  with
    Senior Managers."
 
(3) Represents pro forma net income divided by pro forma weighted average common
    shares outstanding.
 
(4)  Pro forma weighted average  common shares outstanding represents historical
    weighted average common shares outstanding during the period presented  plus
    the  number of shares,  to be issued  at an assumed  initial public offering
    price of $12.00 per  share, sufficient to fund  the repayment of the  Senior
    Manager  Performance Notes, of which approximately $4.0 million of principal
    (and no interest)  was outstanding  at January 1,  1995, approximately  $4.4
    million  of principal  and interest was  outstanding at January  1, 1996 and
    approximately $3.3 million of principal and interest remained outstanding at
    March 31,  1996,  and the  payment  of  an $8.6  million  special,  one-time
    dividend  to  the  Company's  existing  stockholders  (including  management
    stockholders and  Globe). See  "Certain  Transactions --  Transactions  with
    Globe and Globe Affiliates."
 
(5) Calculated at the end of the period shown.
 
                                       18
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
OVERVIEW
 
    In  June 1993, the Company commenced its operations with a corporate office,
4 regional offices and 5 sales  offices. At the commencement of its  operations,
the  Company received its initial  license from Sears to  sell roofing and entry
doors on a national  basis, and garage  doors and gutters  in the eastern  U.S.,
under  the "Sears" name.  By December 1993,  the Company was  operating 38 sales
offices with 260 Sales  Associates. The Company has  since expanded its  product
offerings  and markets under the Sears license  agreement to include the sale of
fencing, garage doors and gutters in 44 states. In connection with the  expanded
product  offerings  and  markets,  the  Company  opened  new  sales  offices and
increased the  number of  its Sales  Associates and  the number  of  independent
contractors  with whom it  has relationships. At December  31, 1995, the Company
operated 70 sales offices and employed 631 Sales Associates. At May 1, 1996, the
Company had 74 sales offices serving 77% of the owner-occupied households in the
U.S. and  employed  700  Sales  Associates. Since  inception,  the  Company  has
installed over 100,000 jobs. The rapid growth in the Company's net sales and net
income  is  reflective  of  the  number of  sales  offices  opened,  sales leads
generated, and the increased number of Sales Associates employed and independent
contractors contracted with, as well  as the nationally recognized "Sears"  name
in  the home improvement industry. The Company intends to increase the number of
Sales Associates by approximately 50 and to open 1 to 2 sales offices in new and
existing markets during the remainder of 1996.
 
    The Company  recognizes revenue  upon completion  of each  installation  and
receipt from the customer of a signed certificate of satisfaction. During fiscal
1995,  approximately  89% of  the  Company's sales  were  financed, and  of such
financed  sales,  approximately  97%  were   financed  through  Sears  and   its
affiliates.  The Company receives payment from  Sears on sales financed by Sears
and  its  affiliates   approximately  seven   days  after   completion  of   the
installation.  Sears and its affiliates have no recourse against the Company for
bad debts  relating  to  such  sales.  In  1996,  the  Company  began  receiving
participation  fees from Sears and its  affiliates for credit placement equal to
approximately 1.6%  of sales  financed  through Sears  and its  affiliates.  The
participation  fees  are payable  by Sears  and its  affiliates over  a ten-year
period, with 71% of the  total participation fee to be  paid in the first  three
years following each installation financed through Sears and its affiliates. The
Company's right to receive the participation fee is subject to termination under
certain circumstances.
 
   
    The Company's cost of sales includes the Sears license fee, installation and
material  costs and a warranty reserve of 2% of net sales. The Company and Sears
entered into a new three-year license agreement effective January 1, 1996  which
superceded  a one-year  license agreement that  was entered into  in March 1995.
Prior to entering into the three-year  license agreement, the Company and  Sears
had operated pursuant to one-year license agreements. Throughout the term of the
license  agreement,  the license  fee is  fixed at  11% of  gross sales  for all
products sold under the license agreement, other than doors, which have a  fixed
license fee of 13% of gross sales. Prior to the renewal of the license agreement
with  Sears, the license  fee increased from  5-10% (depending upon  the type of
product) during 1993 to 8-12%  during the second half of  1994 and to 11-13%  in
1995.  The license  fees were  initially established  at rates  favorable to the
Company to assist the Company during the start-up phase of its operations.
    
 
    The  Company  retains  independent  contractors   to  perform  all  of   its
installations.  Payments for  installation services are  typically made promptly
upon the receipt of a certificate  of satisfaction from the customer.  Materials
for  the installations are purchased  locally from independent distributors and,
therefore, the  Company does  not  need to  carry  inventories of  products  and
materials.  Payment terms with distributors  range from 10 to  70 days, with the
majority being  30 days  or  longer. As  a result  of  the use  by most  of  the
Company's  customers  of  third  party  credit  sources,  the  Company generally
receives payment for a  completed installation before  it pays the  distributors
for the related materials.
 
                                       19
<PAGE>
    Selling,   general  and  administrative  expenses  include  advertising  and
marketing  expense,  selling  commissions  and  related  payroll  costs,   field
operating  expense  and  general administrative  expenses.  During  fiscal 1995,
approximately 44% of the Company's  marketing expense was related to  purchasing
space  in Sears-produced advertising.  Prior to the beginning  of each year, the
Company is required to commit to the amount of advertising space that it intends
to purchase from Sears for the upcoming  year. The Company has committed to  the
placement  of  25  direct advertising  newspaper  inserts with  Sears  for 1996,
compared to 16 and 25 advertising placements in 1994 and 1995, respectively.  In
1994  and 1995, the Company  incurred expenses payable to  Sears of $1.7 million
and $2.8 million, respectively, for advertising.
 
    In 1994 and  1995, the  Company incurred  senior management  bonuses in  the
aggregate amount of $1.3 million and $2.0 million, respectively, pursuant to the
incentive compensation arrangements implemented when the Company was formed. The
Company  expects that the  bonus amounts paid  to management will  decrease as a
percentage of  operating income  in 1996  as  a result  of the  Company's  newly
adopted  management incentive  compensation plan which  is in  effect for fiscal
1996. The  newly adopted  management incentive  compensation plan  more  heavily
rewards  year to year  incremental increases in  the Company's profitability and
net sales than the Company's previous management incentive compensation plan.
 
    In 1994, the  Company entered into  a management agreement  with Globe,  the
Company's  principal  stockholder,  pursuant  to  which  Globe  provides certain
management, treasury, legal, purchasing and other administrative services to the
Company. The  Company  pays Globe  a  management  fee based  upon  gross  sales.
Management  fees were $464,000 and $558,000 for 1994 and 1995, respectively. The
management fee will  continue to  be paid in  1996 through  consummation of  the
offering  and is expected to be approximately $350,000. The management agreement
will be terminated upon consummation of the offering. See "Certain  Transactions
- --  Transactions with Globe and Globe  Affiliates." The Company expects that the
elimination of the management  fee will be partially  offset by increased  costs
incurred  by the Company to directly procure the services previously provided by
Globe under the management agreement.
 
    Effective September 23, 1994, the  Company was included in the  consolidated
federal  income tax return of Globe. A tax-sharing agreement between the Company
and Globe  specifies the  allocation  and payment  of liabilities  and  benefits
arising from the filing of a consolidated tax return. The agreement requires the
Company  to pay its share of the consolidated federal tax liability as if it has
taxable income, and  to be compensated  if losses or  credits generate  benefits
that  are utilized  to reduce the  consolidated tax liability.  The Company will
continue  to  be  included  in   the  consolidated  group  with  Globe   through
consummation  of the offering. The tax sharing agreement will be terminated upon
consummation of the  offering. See  "Certain Transactions  -- Transactions  with
Globe and Globe Affiliates."
 
                                       20
<PAGE>
RESULTS OF OPERATIONS
 
    The  following table sets forth for  the periods indicated the percentage of
net sales  and period  to  period percentage  increases  of certain  line  items
reflected in the Company's consolidated statements of operations.
<TABLE>
<CAPTION>
                                                                                                             PERCENTAGE
                                                            PERCENTAGE OF NET SALES                           INCREASE
                                     ---------------------------------------------------------------------   (DECREASE)
                                        FROM JUNE 1           YEARS ENDED         THREE MONTHS ENDED MARCH  -------------
                                            TO                DECEMBER 31,                  31,
                                       DECEMBER 31,     ------------------------  ------------------------
                                         1993 (1)          1994         1995         1995         1996      1994 TO 1995
                                     -----------------  -----------  -----------  -----------  -----------  -------------
<S>                                  <C>                <C>          <C>          <C>          <C>          <C>
 Net sales.........................         100.0%          100.0%       100.0%       100.0%       100.0%         32.6%
  Cost of sales....................          61.3            59.6         57.9         58.6         56.4          28.7
                                            -----           -----        -----        -----        -----
  Gross profit.....................          38.7            40.4         42.1         41.4         43.6          38.3
  Selling, general and
   administrative expenses.........          44.3            37.0         36.3         39.7         40.5          30.1
  Amortization of intangibles......           0.1             0.3          0.4          0.6          0.5          82.9
                                            -----           -----        -----        -----        -----
  Operating profit (loss)..........         (5.7)             3.1          5.4          1.1          2.6         130.3
  Interest expense, net............         --              --             0.3          0.8          0.2         951.3
                                            -----           -----        -----        -----        -----
  Income (loss) before income
   taxes...........................         (5.7)             3.1          5.1          0.3          2.4         119.3
  Income tax provision.............         --                1.0          2.1          0.3          1.1         189.0
                                            -----           -----        -----        -----        -----
  Net income (loss)................         (5.7)%            2.1%         3.0%         0.0%         1.3%         87.2
                                            -----           -----        -----        -----        -----
                                            -----           -----        -----        -----        -----
 
<CAPTION>
                                     FIRST QUARTER
                                     1995 TO FIRST
                                     QUARTER 1996
                                     -------------
<S>                                  <C>
 Net sales.........................        21.2%
  Cost of sales....................        16.8
  Gross profit.....................        27.3
  Selling, general and
   administrative expenses.........        23.3
  Amortization of intangibles......         4.8
  Operating profit (loss)..........       178.9
  Interest expense, net............      (64.5)
  Income (loss) before income
   taxes...........................        *
  Income tax provision.............        *
  Net income (loss)................        *
</TABLE>
 
- ------------------------
* Not meaningful.
 
(1) Period from inception of the Company's operations to December 31, 1993.
 
FIRST QUARTER FISCAL 1996 COMPARED TO FIRST QUARTER FISCAL 1995
 
NET SALES
 
    Net sales increased $4.7 million, or 21.2%, from $22.4 million for the first
quarter 1995 to $27.1 million for the first quarter 1996. Approximately 65.9% of
the  increase in net sales  was attributable to roofing  and gutter products and
services, net sales  of which increased  $3.1 million to  $18.8 million for  the
first  quarter  1996.  Approximately 26.2%  of  the  increase in  net  sales was
attributable to fencing products and services, net sales of which increased $1.2
million to $3.6 million for the first quarter 1996. Net sales of garage door and
entry door products and services remained constant at $4.2 million. The  balance
of  the increase in  net sales was  due to credit  participation fee income from
Sears and  its affiliates,  which  was payable  beginning  January 1,  1996,  on
installed  sales financed  by Sears and  its affiliates during  the quarter, and
interest income,  which  was  not  material,  on  receivables  financed  by  the
Company's  newly-formed consumer  finance subsidiary,  Marquise Financial. These
increases in  net sales  were due  primarily to  an increase  in the  number  of
installations  as the Company increased the  number of its Sales Associates from
557 to 674 and increased selling prices.
 
GROSS PROFIT
 
    Gross profit increased $2.5 million, or  27.3%, from $9.3 million, or  41.4%
of  net sales,  for the  first quarter 1995  to $11.8  million, or  43.6% of net
sales, for the first quarter 1996. The increase in gross profit resulted from an
increased  number  of  installations,  increased  selling  prices,  the   credit
participation  fee  from  Sears  and its  affiliates  and  interest  income from
Marquise Financial, partially offset by the  increase in the Sears license  fee.
The  license  fee incurred  to  Sears increased  $639,000,  or 29.7%,  from $2.2
million, or 9.6% of net  sales, for the first quarter  1995 to $2.8 million,  or
10.3%  of net sales, for the first quarter 1996. The increase in the license fee
incurred to Sears for the  first quarter 1996 was due  to the increase in  sales
volume  and an increase in the license  fee rates. Sears and the Company entered
into a new three-year license agreement  effective January 1, 1996. Among  other
 
                                       21
<PAGE>
things,  the license agreement  provides for a  fixed license fee,  at the March
1995 license fee rate, to be charged  during the term of the license  agreement.
Gross profit before the Sears license fee, credit participation fee and interest
income  increased $2.8 million,  or 24.1%, from  $11.4 million, or  51.1% of net
sales, for the first quarter 1995 to  $14.2 million, or 53.1% of net sales,  for
the  first quarter  1996. The  unit costs  of materials,  installation labor and
warranty expense remained relatively constant during the period.
 
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
 
    Selling, general  and administrative  expenses  increased $2.1  million,  or
23.3%, from $8.9 million in the first quarter 1995 to $11.0 million in the first
quarter 1996 and as a percentage of net sales increased from 39.7% to 40.5%. The
increase in selling, general and administrative expenses resulted primarily from
the  expenses associated  with increased sales  volume, the  increased number of
Sales Associates and expenses related to the hiring of personnel to support  the
expansion  of the  infrastructure of  the Company  and the  start-up of Marquise
Financial. Direct  advertising expense  increased $65,000,  or 4.5%,  from  $1.4
million  for the first quarter 1995 to  $1.5 million for the first quarter 1996;
as a percentage of net sales, however, direct advertising expense decreased from
6.4% for the first quarter 1995 to  5.5% for the first quarter 1996,  reflecting
improved  utilization  of sales  leads primarily  due to  the increase  in Sales
Associates. Selling commission expense increased  $265,000, or 13.1%, from  $2.0
million  in the first quarter 1995 to $2.3 million in the first quarter 1996; as
a percentage of net  sales, however, selling  commission expense decreased  from
9.1%  in  the  first quarter  1995  to 8.6%  in  the first  quarter  1996. Sales
representatives are compensated  on a variable  commission basis depending  upon
the  type of product  sold. Performance-based compensation  paid to officers and
regional, sales  and  production managers  increased  $126,000, or  55.5%,  from
$227,000  in  the first  quarter 1995  to  $353,000 in  the first  quarter 1996,
primarily due to an increase in  operating income. See "Certain Transactions  --
Transactions  with Senior Managers"  and "-- Transactions  with Other Managers."
Management fees incurred to Globe  increased, commensurate with the gross  sales
increase,  from $110,000  in the  first quarter  1995 to  $131,000 in  the first
quarter 1996. The  management agreement between  Globe and the  Company will  be
terminated  upon consummation of  the offering. The  balance of selling, general
and  administrative  expenses,   primarily  sales  lead-generation   activities,
administrative,  field  operation and  Marquise  Financial payrolls  and related
costs and general expenses, increased $1.5 million, or 28.8%, from $5.2 million,
or 23.2% of net sales,  in the first quarter 1995  to $6.7 million, or 24.7%  of
net  sales,  in  the first  quarter  1996.  The increase  was  primarily  due to
increased expenses relating to support personnel and services required to manage
the Company's  expanding infrastructure  and for  start-up expenses  related  to
Marquise Financial.
 
AMORTIZATION OF INTANGIBLES
 
    Amortization  of intangibles  increased from  $126,000 in  the first quarter
1995 to $132,000  in the first  quarter 1996. The  amortization expense  relates
primarily  to  goodwill incurred  in connection  with  the September  1994 stock
repurchase from  management.  See  "Certain Transactions  --  Transactions  with
Senior Managers."
 
NET INTEREST EXPENSE
 
    Net  interest expense decreased $120,000, from $186,000 in the first quarter
1995 to $66,000  in the  first quarter 1996,  as interest  income from  invested
excess operating cash partially offset the interest expense related to the notes
payable  to  certain of  the Company's  senior managers  in connection  with the
September 1994 stock  repurchase from management.  See "Certain Transactions  --
Transactions with Senior Managers."
 
INCOME TAX PROVISION
 
    The  Company's income tax provision increased  from $71,000, or an effective
rate of 101%, for the first quarter  1995, to $299,000, or an effective rate  of
46.1%,  for the first quarter  1996. The difference in  the effective income tax
rate and the federal  statutory rate (34%) is  due primarily to amortization  of
intangibles  which are not deductible for income  tax purposes and the effect of
state income taxes.
 
                                       22
<PAGE>
NET INCOME
 
    The Company's net income increased $350,000, from essentially break-even  in
the first quarter 1995 to $349,000 in the first quarter 1996.
 
FISCAL 1995 COMPARED TO FISCAL 1994
 
NET SALES
 
    Net  sales increased $30.6 million, or 32.6%,  from $94.2 million in 1994 to
$124.8 million in  1995. Approximately 42.5%  of the increase  in net sales  was
attributable  to roofing  and gutter products  and services, net  sales of which
increased $13.0 million to $87.1 million in 1995. The remaining increase in  net
sales  was due to garage door and entry door products and services, net sales of
which increased $7.1 million  to $19.3 million  in 1995 as  well as fencing  and
other products and services, net sales of which increased $10.5 million to $18.4
million  in 1995. These increases in net sales were due primarily to an increase
in the number of installations which resulted from the first full-year impact of
the Company's 55  sales offices  and the  opening of  15 new  sales offices,  an
increase  in Sales  Associates from 496  to 631  and the addition  of fencing in
certain markets. Net sales also increased due to increased selling prices.
 
GROSS PROFIT
 
    Gross profit increased $14.6 million, or 38.3%, from $38.0 million or  40.4%
of  net sales, in  1994 to $52.6  million, or 42.1%  of net sales,  in 1995. The
increase in gross profit resulted from an increased number of installations  and
increased  selling prices, partially offset by the increase in the Sears license
fee. The license fee  incurred to Sears increased  $5.6 million, or 75.7%,  from
$7.4  million, or 7.9% of net  sales, in 1994 to $13.0  million, or 10.4% of net
sales in 1995. The increase in the license fee incurred to Sears in 1995 was due
to the increase in sales volume and an increase in the license fee rates.  Sears
and  the  Company  entered into  a  new three-year  license  agreement effective
January 1, 1996; among other things, the license agreement provides for a  fixed
license  fee, at the March 1995 license fee  rate, to be charged during the term
of the license agreement.  Gross profit before the  Sears license fee  increased
$20.2  million, or 44.4%, from $45.4 million, or  48.3% of net sales, in 1994 to
$65.6 million, or  52.5% of net  sales, in  1995. The unit  costs of  materials,
installation  labor and warranty expense remained relatively constant during the
period.
 
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
 
    Selling, general  and administrative  expenses increased  $10.5 million,  or
30.1%,  from $34.8 million in 1994 to $45.3  million in 1995 and as a percentage
of net sales remained relatively constant at 37.0% in 1994 as compared to  36.3%
in  1995. The increase in selling,  general and administrative expenses resulted
primarily from expenses associated with increased sales volume and the increased
number of Sales  Associates and,  to a lesser  extent, expenses  related to  the
hiring  of  personnel to  support  the expansion  of  the infrastructure  of the
Company. Direct advertising expense increased from $6.1 million in 1994 to  $6.3
million  in  1995; as  a percentage  of net  sales, however,  direct advertising
expense decreased from 6.5% in 1994 to 5.0% in 1995. Selling commission  expense
increased  $2.5 million, or 30%,  from $8.5 million in  1994 to $11.0 million in
1995; as a percentage of net sales however, selling commission expense decreased
from 9.0% in 1994 to  8.8% in 1995. Sales  representatives are compensated on  a
variable   commission   basis  depending   upon  the   type  of   product  sold.
Performance-based  compensation  paid  to  officers  and  regional,  sales   and
production  managers increased from $3.0 million in 1994 to $3.9 million in 1995
primarily due to the increase in operating income. See "Certain Transactions  --
Transactions with Senior Managers" and "-- Transactions with Other Managers" for
information regarding future payments to management. Management fees incurred to
Globe  increased, commensurate with  the gross sales  increase, from $464,000 in
1994 to $558,000 in 1995. The management agreement between the Company and Globe
will be terminated upon  consummation of the offering.  The balance of  selling,
general and administrative expenses, primarily sales lead-generation activities,
administrative  and  field  operation  payrolls and  related  costs  and general
expenses, increased $6.8 million, or 40.7%, from $16.7 million, or 17.8% of  net
sales, in
 
                                       23
<PAGE>
1994  to  $23.5 million,  or  18.9% of  net sales,  in  1995. This  increase was
primarily due to the additional number of sales offices and expenses relating to
support personnel  and  services  required to  manage  the  Company's  expanding
infrastructure.
 
AMORTIZATION OF INTANGIBLES
 
    Amortization  of  intangibles increased  $228,000 from  $275,000 in  1994 to
$503,000 in  1995,  reflecting the  full-year  impact of  goodwill  amortization
related  to the  September 1994 stock  repurchase from  management. See "Certain
Transactions -- Transactions with Senior Managers."
 
NET INTEREST EXPENSE
 
    Net interest expense increased $371,000, from $39,000 in 1994 to $410,000 in
1995, primarily as  a result of  increased borrowings under  the Company's  bank
line of credit required to fund the September 1994 stock repurchase and interest
payments  on the  notes issued  to certain of  the Company's  senior managers in
connection therewith.  See "Certain  Transactions  -- Transactions  with  Senior
Managers."
 
INCOME TAX PROVISION
 
    The  Company's income tax provision increased from $917,000, or an effective
rate of 31.5%, in 1994, to $2.7 million,  or an effective tax rate of 41.5%,  in
1995.  The increase in  the effective income  tax rate was  primarily due to the
utilization in 1994 of the 1993 net operating loss carryforward.
 
NET INCOME
 
    The Company's net income increased $1.7  million, from $2.0 million in  1994
to $3.7 million in 1995.
 
FISCAL 1994 COMPARED TO THE SEVEN MONTHS ENDED DECEMBER 31, 1993
 
NET SALES
 
    Net  sales increased $73.7 million, from  $20.5 million for the seven months
ended December 31, 1993 to $94.2 million  in 1994. The increase in net sales  of
75.3% was attributable to roofing and gutter products and services, net sales of
which  increased $55.5 million to $74.0  million in 1994. The remaining increase
in net sales was due  to garage door and entry  door products and services,  net
sales  of which  increased $10.4  million to  $12.1 million  in 1994  as well as
fencing and  other products  and services,  net sales  of which  increased  $7.8
million  to  $8.1 million  in 1994.  These  increases were  due primarily  to an
increase in the number of installations which resulted from the first  full-year
impact  of the Company's 38 sales offices,  the opening of 17 new sales offices,
an increase in Sales Associates from 260 to 496, and the addition of fencing and
garage doors in certain markets, as well as increased selling prices.
 
GROSS PROFIT
 
    Gross profit increased  $30.1 million, from  $8.0 million, or  38.7% of  net
sales,  for the seven months ended December  31, 1993 to $38.1 million, or 40.4%
of net sales,  in 1994. The  increased gross profit  resulted from an  increased
number  of installations and  increased selling prices,  partially offset by the
increase in the Sears license fee.  The license fee incurred to Sears  increased
$6.2 million, from $1.2 million, or 5.8% of net sales, in the seven months ended
December  31, 1993 to $7.4 million, or 7.9%  of net sales, in 1994. The increase
in the license fee incurred in 1994 was due to the increase in sales volume  and
an  increase in the license fee rates. Gross profit before the Sears license fee
increased $36.2 million, from $9.2 million, or 44.6% of net sales, in the  seven
months ended December 31, 1993 to $45.4 million, or 48.3% of net sales, in 1994.
The  unit costs of  materials, installation labor  and warranty expense remained
relatively constant during the period.
 
SELLING, GENERAL AND ADMINISTRATIVE EXPENSES
 
    Selling, general and administrative  expenses increased $25.7 million,  from
$9.1  million for the seven months ended  December 31, 1993, to $34.8 million in
1994 and as a percentage of net sales, decreased from 44.3% for the seven months
ended December 31, 1993, to 37.0% in 1994. The increase in selling, general  and
administrative   expenses  resulted  primarily  from  expenses  associated  with
 
                                       24
<PAGE>
increased sales  volume  and  a full  year  of  operations. The  decrease  as  a
percentage  of net sales was due primarily to the charges in 1993 related to the
start-up of the Company. Direct advertising expense increased $4.4 million  from
$1.7  million in  the seven months  ended December  31, 1993 to  $6.1 million in
1994; as a percentage of net sales, however, advertising expense decreased  from
8.2%  for the  seven months  ended December  31, 1993  to 6.5%  in 1994. Selling
commission expense increased  $6.8 million, from  $1.7 million, or  8.4% of  net
sales,  in the seven months ended December 31,  1993 to $8.5 million, or 9.0% of
net  sales,  in  1994.  Performance-based  compensation  paid  to  officers  and
regional,  sales and production  managers was $3.0 million  in 1994, including a
one-time bonus in  the aggregate amount  of $1.1 million;  no such  compensation
expense was incurred in the seven months ended December 31, 1993, as the Company
recorded  net  losses in  such period.  Management fees  incurred to  Globe were
$464,000 in 1994; no such fees were incurred for the seven months ended December
31, 1993. The balance of selling, general and administrative expenses, primarily
sales lead-generation activities,  administrative and  field operation  payrolls
and  related  costs and  general expenses,  increased  $11.0 million,  from $5.7
million, or 27.7% of net sales, in  the seven months ended December 31, 1993  to
$16.7  million, or 17.8% of net sales,  in 1994. This increase was primarily due
to the  additional number  of sales  offices and  expenses relating  to  support
personnel   and   services   required   to   manage   the   Company's  expanding
infrastructure.
 
AMORTIZATION OF INTANGIBLES
 
    Amortization of intangibles was  $275,000 in 1994  reflecting the impact  of
goodwill  amortization  related  to  the September  1994  stock  repurchase from
management. See "Certain Transactions -- Transactions with Senior Managers."
 
NET INTEREST EXPENSE
 
    Net interest expense increased by $39,000 as a result of borrowings required
to fund the September 1994 stock repurchase from management.
 
INCOME TAX PROVISION
 
    The income  tax provision  was $917,000  in 1994;  there was  no income  tax
provision  in the seven months ended December 31, 1993. The effective income tax
rate in  1994 was  31.5%.  The increase  in income  tax  provision in  1994  was
primarily  due  to the  income in  1994, offset  by the  utilization of  the net
operating loss carryforward generated in 1993.
 
NET INCOME
 
    The Company's net  income increased  $3.2 million from  a net  loss of  $1.2
million  for the  seven months  ended December  31, 1993  to net  income of $2.0
million in 1994.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company's primary  capital needs  have been to  fund the  growth of  the
Company  and to fund the September 1994 stock repurchase from management and the
related  payment  of  notes  to  management  in  September  1995.  See  "Certain
Transactions."  The Company's primary  sources of liquidity  have been cash flow
from operations and  borrowings under  its bank credit  facility. The  Company's
operations  through  December  31, 1995  have  not been  capital  intensive. The
Company's capital expenditures for 1993, 1994,  1995 and the first quarter  1996
were  approximately  $244,000,  $573,000, $888,000  and  $120,000, respectively.
Capital expenditures  for fiscal  1996  are expected  to be  approximately  $1.5
million,  primarily related  to the ongoing  upgrading of  computer hardware and
software. Future requirements for capital expenditures are expected to be funded
by cash flow from operations and bank lines of credit. The Company believes that
it has  sufficient operating  cash  flow, working  capital and  bank  financing,
together  with the net proceeds from the offering and the financing arrangements
currently being pursued by  the Company with respect  to Marquise Financial,  to
meet  all of its  obligations for the foreseeable  future, including funding for
Marquise Financial  and  for  the development  and  expansion  of  complementary
product lines and services.
 
    In   November  1995,  the  Company  commenced  the  operations  of  Marquise
Financial,  its  consumer  finance  subsidiary.  Marquise  Financial  has   been
capitalized and funded with the Company's excess
 
                                       25
<PAGE>
operating cash flow and borrowings under the Company's bank line of credit which
is  secured through Exteriors,  and the Company  is actively pursuing additional
funding of up to $35.0 million for Marquise Financial for 1996. At May 1,  1996,
Marquise  Financial  had  consumer finance  receivables  of  approximately $11.9
million. The Company anticipates  that the net proceeds  from the offering,  the
bank  line  of credit,  the  possible sale  of  consumer finance  receivables of
Marquise Financial and cash flow from  operations will be sufficient to  satisfy
the  Company's financing  cash requirements  in the  foreseeable future.  In the
event the Company is unable to  obtain all requisite financing for its  consumer
financing  activities, the Company will reduce its consumer financing activities
until it can arrange for other financing alternatives. See "Risk Factors --  New
Consumer  Finance  Subsidiary"  and Notes  to  Unaudited  Condensed Consolidated
Financial Statements.
 
    At March 31, 1996,  the Company had approximately  $46,000 in cash and  cash
equivalents and a net working capital deficit of approximately $5.3 million. The
working  capital deficit at March 31, 1996 represents an increase in the working
capital deficit  of  $479,000  from  December 31,  1995,  due  to  repayment  of
stockholder  notes from  management partially  offset by  earnings in  the first
quarter 1996. Borrowings under  the bank line of  credit increased from zero  at
December  31, 1995 to $7.7 million at  March 31, 1996. The utilization of excess
cash and the increase in borrowings under  the bank line of credit is  primarily
attributable  to  financing  the  increase in  consumer  finance  receivables by
Marquise Financial.
 
    In September 1994, the Company  repurchased 40.2% of its outstanding  Common
Stock  from the Company's senior management for an aggregate of $17.7 million in
cash, notes  and other  obligations.  The repurchase  of  the Common  Stock  was
accounted  for under  the purchase method  of accounting. Since  net assets were
already stated at approximate fair market value, the purchase cost of the shares
in excess of their par value and other direct costs incurred by the Company were
recorded as goodwill. Goodwill  is being amortized  over 40 years.  Amortization
expense  includes  goodwill  amortization  and  amortization  of  organizational
expenses. See "Certain Transactions -- Transactions with Senior Managers."
 
    From its inception  in June  1993 through March  31, 1996,  the Company  has
generated  cash flow from operations of approximately $13.0 million. The Company
used $12.5 million of  cash in connection  with the repurchase  of 40.2% of  its
Common  Stock  from management  stockholders and  $1.8 million  of the  cash for
capital expenditures.  See "Certain  Transactions  -- Transactions  with  Senior
Managers."
 
    The  Company's  bank  line of  credit  which is  secured  through Exteriors,
consists of a collateralized line  of credit of $15.0  million. As of March  31,
1996,  Exteriors  had  $7.7  million  outstanding  on  its  line  of  credit and
anticipates that  approximately  $15.0  million will  be  outstanding  upon  the
closing  of the offering,  a substantial portion  of which will  be used to fund
Marquise Financial. The  Company intends  to pay amounts  outstanding under  the
bank line of credit with a portion of the net proceeds of the offering. See "Use
of  Proceeds." The bank line of credit bears  interest at a rate per annum equal
to, at Exteriors' option, the bank's prime rate or LIBOR plus 1.5%. A portion of
the credit facility,  $5.0 million, matures  in March 1997,  with the  remaining
$10.0  million  maturing  in  March  1998.  Since  inception,  the  Company  has
periodically renewed its bank line of credit, increasing its line of credit from
$2.5 million to $15.0 million and lowering the interest rate charged.
 
    At March 31, 1996, the Company had notes outstanding, plus accrued  interest
thereon,  and other obligations totaling $5.3 million payable to certain current
and former  management  stockholders. The  Company  expects to  repay  the  $3.3
million  of principal  outstanding and accrued  interest under the  notes with a
portion of the net proceeds of the offering. See "Use of Proceeds" and  "Certain
Transactions -- Transactions with Senior Managers."
 
                                       26
<PAGE>
QUARTERLY FINANCIAL INFORMATION
 
    The  following table sets forth  certain unaudited financial information for
each quarter during fiscal 1994 and 1995  and the first quarter of fiscal  1996.
The amounts shown are not necessarily comparable or indicative of actual trends,
since  these amounts  also reflect the  addition of new  products and additional
locations during these periods.
<TABLE>
<CAPTION>
                                                                       QUARTERS ENDED
                          ---------------------------------------------------------------------------------------------------------
                          MARCH 31,   JUNE 30,   SEPTEMBER 30,   DECEMBER 31,   MARCH 31,   JUNE 30,   SEPTEMBER 30,   DECEMBER 31,
                            1994        1994         1994            1994         1995        1995         1995            1995
                          ---------   --------   -------------   ------------   ---------   --------   -------------   ------------
                                                                       (IN THOUSANDS)
<S>                       <C>         <C>        <C>             <C>            <C>         <C>        <C>             <C>
Net sales...............   $12,915    $23,576       $28,200        $29,495       $22,362    $31,134       $36,459        $34,893
Gross profit............     5,273      9,687        11,534         11,553         9,266     13,152        15,412         14,773
Operating profit
 (loss).................      (126)     1,323            75(a)       1,679           256      1,680         2,667          2,192
Net income (loss).......      (122)     1,185(b)         87(b)         845            (1)       894         1,532          1,310
 
<CAPTION>
 
                          MARCH 31,
                            1996
                          ---------
 
<S>                       <C>
Net sales...............   $27,093
Gross profit............    11,800
Operating profit
 (loss).................       714
Net income (loss).......       349
</TABLE>
 
- ------------------------------
(a) Includes a bonus in the aggregate amount of $1.1 million paid to  management
    and  $320,000 of  management fees  paid to Globe  for the  nine months ended
    September 30, 1994.
 
(b) Includes  tax  benefits from  the  utilization  of the  Company's  1993  net
    operating loss carryforward.
 
SEASONALITY
 
    The  Company's  results of  operations may  fluctuate from  year to  year or
quarter to quarter due to a variety of factors. The Company expects lower levels
of  sales  and  profitability  during  the  period  from  mid-November   through
mid-March,  impacting  the first  and fourth  quarter of  each fiscal  year. The
Company believes that this seasonality is caused by winter weather in certain of
the Company's markets  located in the  northeastern and north  central U.S.  and
rainy  weather, each of  which limits the Company's  ability to install exterior
home improvements. In addition,  the demand for the  Company's products and  the
Company's  results of operations may be affected by the severity of the weather.
For example, mild  weather limits  the number  of roofs  in need  of repair  but
allows  the  Company to  continue to  install  its products.  Conversely, severe
weather increases the number of  roofs in need of  repair but, due to  increased
demand  for independent  contractors, limits  the pool  of qualified independent
contractors available to install the Company's  products and can delay the  time
it takes to complete an installation.
 
INFLATION
 
    Inflation  has  not had  a material  impact upon  operating results  and the
Company does not expect  it to have such  an impact in the  future. To date,  in
those  instances where the  Company has experienced cost  increases, it has been
able to increase selling prices to offset  such increases in cost. There can  be
no  assurance,  however, that  the Company's  business will  not be  affected by
inflation or  that it  can continue  to increase  its selling  prices to  offset
increased costs and remain competitive.
 
                                       27
<PAGE>
                                    BUSINESS
 
GENERAL
 
    The  Company is a leading national marketer and contractor of installed home
improvement products, including roofing, gutters, doors and fencing. The Company
markets its  home  improvement  products  and  services  directly  to  consumers
primarily  under the "Sears" name pursuant to a three-year non-exclusive license
agreement with Sears which expires December 31, 1998. Sears has been in business
for over 100 years  and is a  nationally recognized name  in the installed  home
improvement industry. The Company is one of the largest third-party licensees of
Sears  home improvement products and services. The Company currently markets its
products directly to residential customers in 44 states through a combination of
national and local advertising and  its approximately 700 Sales Associates.  The
Company  has 74 sales offices located in major cities across the U.S., providing
the Company  with  a presence  in  markets  covering approximately  77%  of  the
owner-occupied  households in the U.S. The Company installs its products through
a network  of over  1,300 qualified  independent contractors  and purchases  its
products through local and regional independent distributors.
 
    The  Company was formed in  May 1993 to participate  in the consolidation of
the installed home  improvement industry.  Since commencement  of the  Company's
operations  in  June 1993,  the  Company's net  sales  have increased  to $124.8
million for the year  ended December 31, 1995.  The Company intends to  continue
its  growth in net sales and profitability by increasing penetration in existing
markets through the addition of new  Sales Associates and sales offices and  the
generation  of additional sales  leads. In addition, the  Company intends to add
new  installed  product   lines,  including  proprietary   products  and   other
maintenance-related,  "need-based" products  and services,  and to  increase its
conversion rate of sales  leads into sales. The  Company also believes that  the
availability  of an  alternative source  of credit  financing for  its customers
through  Marquise  Financial   will  lead   to  increased   product  sales   and
profitability.
 
INDUSTRY OVERVIEW
 
    According  to  the  U.S.  Department  of  Commerce,  total  expenditures for
residential improvements and repairs grew at  an annual compounded rate of  5.7%
from  approximately $97.5  billion in  1991 to  approximately $115.0  billion in
1994. The Company believes there are several trends accounting for the growth in
the home improvement  market over the  past several years.  As the inventory  of
homes in the U.S. grows each year, the size of the home improvement market grows
in  turn. For  example, the  average age  at which  most homes  in the  U.S. are
re-roofed is approximately 17.5  years; as a result,  as the number of  existing
homes  grows each year, the number of homes  which need to be re-roofed grows as
well. In  addition, the  size of  the average  roof in  the U.S.  has  increased
slightly  over  the past  years, leading  to  larger projects.  Furthermore, the
Company believes  that  as  the value  of  the  average home  in  the  U.S.  has
increased, homeowners are more willing to use higher quality or premium products
on their roofs and other parts of their homes to protect or enhance the value of
their homes.
 
   
    The  installed home improvement industry  is large and fragmented. Providers
tend to  be small,  family-owned independent  contractors, serving  a  localized
customer  base and often  are undercapitalized. Increasingly,  providers of home
improvement services  are facing  a  growing array  of complex  regulation.  For
example,  most independent contractors are now  required to have a valid license
and insurance, including workers' compensation  insurance, in order to  operate.
As   a  result  of  this  increased   regulatory  complexity,  the  industry  is
increasingly characterized  by a  high rate  of local  contractors entering  and
exiting the home improvement business.
    
 
                                       28
<PAGE>
OPERATING STRATEGY
 
    The  Company  seeks  to  significantly  increase  its  market  share  in the
installed home improvement market by providing premium home improvement products
in a cost-effective  manner. Key  elements of the  Company's operating  strategy
include:
 
    -    EFFICIENT MARKETING,  SALES  LEAD GENERATION  AND  SALES.   The Company
currently has 74  sales offices with  approximately 700 Sales  Associates in  44
states  covering approximately 77% of the  owner-occupied households in the U.S.
The Company has been able to  cost-effectively generate sales leads through  its
targeted   advertising  approach.  The  Company  advertises  nationally  through
Sears-produced advertising  and  locally  through the  yellow  pages  and  local
newspapers.  In addition,  the Company  has developed  an efficient  program for
fielding  telephone   calls,  qualifying   potential  customers   and   promptly
dispatching Sales Associates.
 
    -  LICENSEE OF NATIONALLY RECOGNIZED SEARS NAME.  The Company is licensed to
sell, furnish and install, under the "Sears" name, certain products and services
approved  by  Sears  in  44  states.  The  Company  believes  that  it  realizes
significant benefits from selling and  marketing its products under the  "Sears"
name.  Prior to January  1993, Sears sold, furnished  and installed the exterior
home improvement  product lines  currently  sold by  the  Company and  had  been
selling,  furnishing and installing  certain of the  Company's product lines for
over 40 years. Sears enjoys a  national reputation for its quality products  and
commitment  to customer  satisfaction, which  the Company  believes provides the
Company with a significant competitive advantage in its markets.
 
    -   FOCUS  ON "NEED-BASED"  PRODUCTS  AND OWNER-OCCUPIED  HOUSEHOLDS.    The
Company markets, sells and installs primarily "need-based" products and services
which  are used to  improve and repair  portions of a  home or prevent potential
problems, such as a damaged roof or a broken garage door. A customer's  decision
to  purchase "need-based" products  and services tends  to be less discretionary
than the decision to purchase other home improvement products, since a  decision
to  purchase a "need-based" product  is typically in response  to a problem that
needs to be  promptly remedied.  The Company  focuses its  marketing efforts  on
owner-occupied  homes. Because most  people's largest investment  is their home,
the Company believes  home-owners are  more willing  to protect  or enhance  the
value of their investment by installing "need-based" products.
 
    -     VARIABLE  COST   OPERATIONS.    The   Company's  operating  costs  are
substantially variable due to  its method of  purchasing products and  retaining
independent  contractors  and  its utilization  of  incentive-based compensation
programs for its Sales  Associates and, to a  lesser extent, its  administrative
and  operating  management. The  Company does  not  maintain any  inventories of
products but instead purchases products from its independent distributors when a
sale is made to a customer. Likewise, the Company does not retain an independent
contractor to install a job until a sale has been made. Substantially all of the
compensation paid to a sales representative  is based on sales generated by  the
sales  representative.  In  addition, as  a  result of  the  Company's automated
information systems, the Company's  administrative and field support  operations
are cost-efficient.
 
    -     COMMITMENT  TO  SUPERIOR  CUSTOMER  SERVICE.    The  Company  promotes
exceptional value to its  customers by presenting,  delivering and installing  a
quality  product in a timely manner. The  Company trains its Sales Associates to
fully inform customers  as to  what to expect  from the  Company's products  and
services  and  to be  knowledgeable about  the  Company's products.  The Company
retains independent  contractors  who are  monitored  by the  Company's  quality
control  coordinators to ensure conformance  to the Company's quality standards.
Unlike many of its competitors, the Company requests no payments from  customers
with  approved credit until  the job is  complete and the  customer has signed a
written certificate of  satisfaction. The Company  backs each installation  with
labor  and product warranties of up to 10 years. In addition, the manufacturers'
product warranties,  which are  issued  directly to  the customer,  may  provide
product  warranty coverage  for as long  as 40 years.  Furthermore, the Company,
pursuant to the license agreement has adopted the Sears policy of  "Satisfaction
Guaranteed or Your Money Back" with respect to each installation.
 
                                       29
<PAGE>
    -   ESTABLISHED RELATIONSHIPS WITH  INDEPENDENT CONTRACTORS.  Currently, the
Company has established  relationships (i.e., independent  contractors who  have
performed  two or more  installations for the  Company) with approximately 1,300
independent contractors. Prior to  retention, the Company generally  pre-screens
independent  contractors for  quality of  installations and  insurance coverage.
After retaining an independent contractor, the Company's goal is to monitor  the
independent  contractor's  performance  to  ensure  the  independent  contractor
satisfies the Company's quality and customer satisfaction standards. The Company
believes it is able  to attract qualified  independent contractors by  providing
the  independent contractors with prompt payment and predictable workflow and by
relieving the independent contractor of marketing, sales and collection duties.
 
    -  CONSUMER  FINANCING.   The Company  is able  to offer  its customers  the
option  of financing their purchases through Sears and its affiliates or through
Marquise Financial, the Company's newly-formed consumer finance subsidiary which
began operations in  November 1995.  The Company  believes that  its ability  to
offer  these financing alternatives to qualified customers has a positive effect
on its Sales Associates' ability to close sales.
 
    -   AUTOMATED  INFORMATION SYSTEMS.    The  Company operates  a  sales  lead
management,  job cost, billing, accounting  and management information system at
its headquarters.  The  Company believes  that  its procedures  permit  material
delivery, product installation and job inspection in a cost-effective and timely
manner  leading to  prompt installation of  its products. In  addition, sales of
products financed by Sears and  its affiliates and the  license fee paid by  the
Company  to Sears are settled electronically  between the Company and Sears. The
systems employed by the Company are  being further upgraded to more  efficiently
link incoming phone calls with a timely in-home sales presentation.
 
GROWTH STRATEGY
 
    The  Company's  strategy  is  to  continue its  growth  by  focusing  on the
following areas:
 
    -  INCREASING PENETRATION OF CURRENT PRODUCT LINES.  The Company believes it
has less than 1% of  the market for its current  product lines. The industry  in
which  the  Company competes  is  fragmented and  characterized  by inconsistent
quality and a  high turnover of  competitors. The Company  believes that it  can
increase  its share of the market and its profitability by effectively promoting
its quality products to generate additional sales leads, increasing the size  of
its  sales force and increasing  its close ratio (i.e.,  the percentage of sales
leads resulting in sales).
 
    -  INCREASING SIZE AND  PRODUCTIVITY OF SALES FORCE.   The Company has  been
rapidly  increasing the  size of  its sales force  from 557  Sales Associates at
March 31,  1995,  to 700  Sales  Associates at  May  1, 1996.  Additional  Sales
Associates  will permit the Company to improve its response time to sales leads,
which, based on the Company's experience, improves the percentage of sales leads
resulting in  sales.  The  Company  intends to  increase  the  number  of  Sales
Associates  by approximately  50 and  to open 1  to 2  sales offices  in new and
existing markets  during the  remainder of  1996.  The Company  is also  in  the
process of implementing a professional training program for all Sales Associates
which,  based on performance to date,  is expected to increase the effectiveness
and productivity of its Sales Associates.
 
    -  EXPANDING PRODUCT OFFERINGS AND PROPRIETARY PRODUCTS.  The Company  plans
to  focus on expanding its markets and product lines by adding more "need-based"
products and services. In 1995 and early 1996, the Company began test  marketing
the  installation,  under  the  "Diamond Exteriors"  name,  of  light commercial
roofing and the provision of heating  and air conditioning services, repair  and
installation  under  the  "Solitaire" name.  Additionally,  in  conjunction with
certain manufacturers,  the Company  has  developed and  is  in the  process  of
further  developing certain proprietary products under the "Diamond Shield" name
which the Company licenses from Globe. Currently, the Company sells  proprietary
roofing, garage door and fencing products. These proprietary products permit the
Company  to offer its  customers unique, high quality  products with an extended
labor and materials  warranty that is  not subject to  direct price  comparisons
with the Company's competitors.
 
                                       30
<PAGE>
    -  INCREASED UTILIZATION OF SEARS RELATED SALES LEADS.  The Company believes
that,  by adding complementary  product lines and services  to its Sears license
arrangements, it can increase its utilization  of its sales leads and  therefore
increase profitability. The Company receives sales leads requesting products and
services  which the Company  currently does not provide.  The Company expects to
further  utilize  sales  leads  it  has  already  generated  at  no   additional
incremental  cost by expanding into complementary  Sears product lines. Any such
expansion of the license arrangements will require Sears prior approval.
 
    -  ADDITIONAL CREDIT AVAILABILITY.  During fiscal 1995, approximately 89% of
the Company's sales were financed, and of such financed sales, approximately 97%
were financed through Sears  and its affiliates.  Historically, the Company  has
been  unable to provide financing to certain  potential customers as a result of
the inability of these customers to satisfy the credit underwriting criteria  of
Sears  and its affiliates. Since the  Company's inception, Sears credit approval
rate for the Company's customers has varied from time to time based on a variety
of factors. As a  result, in November 1995,  the Company established a  consumer
finance  subsidiary, Marquise Financial, to  provide potential customers with an
alternate source of  financing their purchases,  thereby creating  opportunities
for increased net sales and profitability.
 
PRODUCTS
 
    The  following table sets  forth the net  sales and percentage  of total net
sales for each of the Company's major product lines.
<TABLE>
<CAPTION>
                                                                                                           THREE MONTHS ENDED MARCH
                                                                   YEARS ENDED DECEMBER 31,                           31,
                            PERIOD FROM JUNE 1 TO    ----------------------------------------------------  -------------------------
                              DECEMBER 31, 1993                1994                       1995                       1995
                          -------------------------  -------------------------  -------------------------  -------------------------
                                        PERCENT OF                 PERCENT OF                 PERCENT OF                 PERCENT OF
                           NET SALES      TOTAL       NET SALES      TOTAL       NET SALES      TOTAL       NET SALES      TOTAL
                          -----------  ------------  -----------  ------------  -----------  ------------  -----------  ------------
                                                                    (DOLLARS IN THOUSANDS)
<S>                       <C>          <C>           <C>          <C>           <C>          <C>           <C>          <C>
Roofing and Gutters.....   $  18,532         90.2%    $  74,015         78.6%    $  87,060         69.7%    $  15,687         70.2%
Garage Doors............         713          3.5         5,538          5.9        10,606          8.5         2,195          9.8
Entry and Security
 Doors..................       1,029          5.0         6,600          7.0         8,682          7.0         2,039          9.1
Fencing.................         188          0.9         7,358          7.8        17,933         14.3         2,381         10.6
Other...................          86          0.4           675          0.7           567          0.5            60          0.3
                          -----------  ------------  -----------       -----    -----------       -----    -----------       -----
    Total...............   $  20,548        100.0%    $  94,186        100.0%    $ 124,848        100.0%    $  22,362        100.0%
                          -----------  ------------  -----------       -----    -----------       -----    -----------       -----
                          -----------  ------------  -----------       -----    -----------       -----    -----------       -----
 
<CAPTION>
 
                                    1996
                          -------------------------
                                        PERCENT OF
                           NET SALES      TOTAL
                          -----------  ------------
 
<S>                       <C>          <C>
Roofing and Gutters.....   $  18,804         69.4%
Garage Doors............       2,414          8.9
Entry and Security
 Doors..................       1,738          6.4
Fencing.................       3,621         13.4
Other...................         516          1.9
                          -----------       -----
    Total...............   $  27,093        100.0%
                          -----------       -----
                          -----------       -----
</TABLE>
 
    The  Company  purchases  all  of  its  products  directly  from  independent
distributors  and/or manufacturers. All  products sold by  the Company under the
license agreement must be  pre-approved by Sears. To  date, the Company has  not
experienced  any difficulties  obtaining the  approval of  Sears for  any of its
products; however, there can be no assurance that Sears will continue to approve
the Company's new products.
 
    Set forth below is brief description of the products offered by the Company:
 
    ROOFING AND GUTTERS.  The Company  sells and installs most types of  roofing
products, including asphalt, fiberglass, laminate, 3-tab and wood shingles, clay
and  concrete tile and metal. The Company also sells and installs a proprietary,
premium shingle under the "Diamond Shield" name, which is manufactured by Globe.
The Diamond Shield shingle  has a 30-year warranty  and is rapidly becoming  the
Company's  most popular shingle. Globe licenses the name "Diamond Shield" to the
Company pursuant to an exclusive, royalty-free, perpetual license. See  "Certain
Transactions  -- Transactions with Globe and Globe Affiliates." The Company does
not sell, install or tear-off asbestos  roofing. The Company installs all  types
of  residential roofs from flat roofs to  roofs with multiple peaks. The average
price for a roof installed by the Company is $5,000. The Company also sells  and
installs  aluminum and steel gutters. The  average price of installed gutters is
$1,200. The  Company  repairs  roofs  in certain  limited  markets  as  a  Sears
authorized contractor and provides warranty service on Sears behalf for exterior
home  products sold, furnished and  installed by Sears prior  to Sears exit from
the selling,
 
                                       31
<PAGE>
furnishing and installing  of roofing  products. Pursuant to  the Sears  license
agreement,  the Company also sells and installs soffit/facia, siding for dormers
and gable  ends, chimney  repair and  tear-off roofing  in connection  with  its
roofing installations.
 
    The  Company, on a  limited test basis,  also sells and  installs, under the
"Diamond Exteriors" name, most types of light commercial roofing products, which
are similar  to  residential  roofing  products, including  a  wide  variety  of
shingles  and various  types of modified  asphalt and  rubber-based roll roofing
products. The average price for a light commercial roof installation is $15,000.
Typically, a light commercial roofing  installation involves roofs of less  than
13,000 square feet, such as fast food restaurants, convenience stores and small,
single-unit  buildings. The light  commercial roofing products  and services are
not marketed or sold pursuant to a Sears license agreement.
 
    GARAGE DOORS.  The Company sells and installs a complete line of wood, steel
and fiberglass garage  doors. The  average price  of an  installed garage  door,
including  custom-made garage doors, is $1,250.  In connection with the sales of
garage doors,  the Company  also  sells and  installs  Sears brand  garage  door
openers.  The Company sells  a proprietary, high  quality insulated steel garage
door under the  "Diamond Shield"  name. The Company  repairs garage  doors as  a
Sears authorized contractor.
 
    ENTRY  AND SECURITY  DOORS.  The  Company sells and  installs exterior entry
doors and security  storm doors. The  Company offers a  variety of  pre-finished
energy-efficient  steel, wood and fiberglass entry doors in a wide assortment of
colors and styles. The average price of  an installed entry door is $1,700.  The
Company  also  offers  steel-frame  security storm  doors  which  provide energy
efficiency and security. The average price for a fully installed security  storm
door  is $1,100.  In addition,  the Company  sells patio  doors and  patio storm
doors.
 
    FENCING.   The Company  sells and  installs a  variety of  fencing  products
including galvanized, steel and aluminized chain link fences, vinyl coated steel
fabric fences with matching color frameworks, wood fences in a variety of styles
and  plastic fences. The Company also sells a proprietary chain link fence under
the "Diamond Shield" name which features an extra-strong ribbed design and  rust
protection. The average price of an installed fence is $2,000.
 
    OTHER.   The Company sells and installs skylights, insulation and a complete
line of exterior  home improvement  products for  mobile homes  such as  siding,
windows,  doors and roofing.  The Company is  currently testing operations which
will provide, through Solitaire, cleaning,  repair and replacement products  and
services  to the  heating and  air conditioning  market, which  services are not
marketed or  sold pursuant  to a  Sears license  agreement. This  category  also
includes  financing income from Marquise Financial and credit participation fees
from Sears and its affiliates.
 
NATIONAL MARKETING AND SALES LEAD GENERATION
 
   
    The Company's principal marketing activities are conducted by  participation
in  Sears  national advertising  campaigns. In  1995,  approximately 44%  of the
Company's marketing expense was related to Sears-produced advertising. Prior  to
the  beginning of each year, the Company is  required to commit to the amount of
advertising space that it intends to purchase from Sears for the upcoming  year.
In  1994 and 1995,  the Company incurred  expenses to Sears  of $1.7 million and
$2.8 million, respectively,  for advertising.  The Company  believes that  Sears
national advertising campaigns enable the Company to cost-effectively market its
products.  In  addition,  the  Company advertises  in  the  yellow  pages, local
newspapers, and, to  a lesser extent,  on radio and  television. To improve  the
efficiency  of its promotional  activities, the Company  monitors responses with
internally developed computer software to  determine which groups of  homeowners
produce  the  highest percentages  of scheduled  appointments  and sales  and to
compile information such as the average sale price per sales lead for each  type
of  advertising media. The  Company's analysis of  this information provides the
basis for the ongoing refinement of its advertising program.
    
 
    The Company's advertisements  with Sears display  a toll free  number for  a
potential  customer  to  call.  Currently, all  calls  from  potential customers
responding to Sears advertisements, representing approximately 50% of the  total
calls   received  by  the  Company,  go   through  a  call  center  operated  by
 
                                       32
<PAGE>
   
Sears which is operated 24 hours a  day. A call-prompt system allows the  caller
to  select the desired product in  response to automated questions outlining the
various products and services. Calls relating to the Company's products are then
automatically transferred to the  appropriate Company call  center based on  the
area  code of the caller.  The Company call center  which receives the telephone
call  verifies  the  products  the  customer  is  interested  in,  schedules  an
appointment  and  transmits the  sales  lead via  facsimile  or computer  to the
appropriate sales office. The  East, Southeast and West  regions of the  Company
each  operate  their own  call center.  These Company  call centers  are usually
staffed from 8:00 a.m. to 8:00 p.m., Monday through Friday and, depending on the
time of year, on  Saturday and Sunday in  certain regions. The Central  region's
call center is operated by HI, Inc., a call center staffed 24 hours a day and an
affiliate of Mr. Clegg. See "Certain Transactions -- Transactions with Globe and
Globe  Affiliates."  The  sales  calls generated  by  non-Sears  advertising are
received either directly at the appropriate  Company call center or through  HI,
Inc.
    
 
SALES
 
    Potential  customers who  contact the Company  are scheduled  for an in-home
presentation from a sales representative, generally  within two to five days  of
the  initial  contact. Appointment  schedules  are transmitted  by  facsimile or
computer from the call centers to the  various sales offices two to three  times
per  day. Sales managers attempt to schedule two to three appointments per sales
representative each day, Monday through Saturday, and each sales  representative
is  required to report  the results of  each appointment on  a daily basis. Such
data provide the  basis for the  computer-generated management information  upon
which  the  Company evaluates  each sales  representative's performance  in such
areas as  sales as  a  percentage of  appointments, cancellation  rate,  average
dollar amount of sales, job profitability and amount of commissions earned.
 
    Upon  being  assigned a  qualified sales  lead, one  of the  Company's sales
representatives will  make  an  in-home presentation  explaining  the  Company's
products  to the potential customer with the assistance of brochures and videos.
During the in-home  presentation, the sales  representative will also  determine
the  specifications of the home improvement project and provide a price estimate
for the work to be performed. The Company follows a policy of requiring no money
down from customers  with approved  credit, with payment  to be  made only  upon
completion  of the job and the receipt  of a written statement from the customer
confirming satisfaction.
 
    The Company  employs an  incentive-based compensation  program coupled  with
employee  benefit programs, including  health insurance coverage,  for its Sales
Associates. Sales representatives receive a percentage of the revenue  generated
by a sale, with the percentage varying, depending upon the type of product sold.
In addition, in the event of improper estimating or other errors which lead to a
reduced  profit  on an  installation, the  sales representative's  commission is
reduced by a portion of  the reduced profit. Sales  managers are paid a  minimum
base  salary,  with incentives  based on  both monthly  sales and  the quarterly
profits for their sales offices.
 
    The Company places great importance on recruiting skilled, professional  and
motivated sales representatives. The attraction and retention of qualified sales
representatives is critical to the Company's goal of continued sales growth. The
Company attracts sales representatives by general advertising and referrals. The
Company  has experienced significant turnover in  the past, because, among other
reasons, the Company's  sales representatives work  on a commission-only  basis.
During  the  two-year period  from January  1, 1994  through December  31, 1995,
approximately 62% of the Company's total sales representatives resigned or  were
terminated.  During  the  same  period,  the  Company's  200  top-selling  sales
representatives (representing  approximately 15%  of the  sales  representatives
employed  by the Company during such  period) generated approximately 61% of the
Company's total  net  sales.  Among  these  top-selling  sales  representatives,
approximately  30% resigned or  were terminated during  the two-year period. The
turnover of sales representatives results in increased recruitment and  training
costs  and a lower than desired conversion rate  of sales leads to sales. To the
extent that the turnover rate  of sales representatives continues or  increases,
or  the  Company  loses  a  significant  number  of  its  most  productive sales
representatives, the net sales and profitability
 
                                       33
<PAGE>
of the Company could be adversely affected. The Company is attempting to  reduce
turnover  rates through more selective recruiting and better training. See "Risk
Factors --  Reliance  on  Sales  Associates" and  "--  High  Turnover  of  Sales
Representatives."
 
    The  Company  has  found  that improved  training  of  its  Sales Associates
increases the level of service that can be provided to the customer and improves
the percentage of  sales leads  which ultimately  result in  sales. The  Company
employs,  and is  in the process  of implementing  nationwide a one  to two week
training program  for  all  Sales  Associates.  The  training  program  involves
instruction  as to the high standards of integrity and customer service required
by the Company, technical information about the various products offered by  the
Company  and  "on the  job" training  with an  experienced Sales  Associate. The
Company has developed a series of videos and training materials to assist in the
training process. The Company's  product suppliers also provide  representatives
to assist in the training programs at the supplier's expense.
 
   
    The  Company's  sales and  installation activities  are organized  into four
geographic regions (the  East, Southeast, Central  and West), each  of which  is
managed  by a regional president. Each region  typically has a Vice President of
Sales, to whom the sales managers report, and a Vice President of Operations, to
whom installation managers  and quality  control coordinators  report. The  East
Region  has two District Managers, reporting to  a Vice President of Sales and a
Regional Manager of Operations. Each sales office is electronically connected to
its particular regional office. Currently, each region has a call center (except
the Central region which uses HI, Inc.,  an affiliate of Mr. Clegg, as its  call
center) through which sales leads are assigned to the various sales offices. See
"Certain  Transactions  -- Transactions  With Globe  and Globe  Affiliates." The
Company currently has 74 sales offices which are typically staffed with a  sales
manager,  an installation manager  and a quality  control coordinator. The sales
manager is responsible for assigning  sales leads to the sales  representatives,
monitoring   their  performance   and  recruiting   sales  representatives.  The
installation manager  is responsible  for scheduling  and retaining  independent
contractors  for  particular jobs  and  recruiting independent  contractors. The
quality control coordinator inspects a  portion of the installations while  they
are in progress or upon completion and qualifies new independent contractors.
    
 
INDEPENDENT CONTRACTORS
 
    The   Company  retains  independent  contractors   to  perform  all  of  its
installations. Prior  to  retention,  the  Company  generally  pre-screens  each
contractor's  background and work to ensure  that it meets the Company's quality
standards. Each of  the Company's  sales offices enters  into arrangements  with
multiple  independent contractors  setting forth the  compensation structure for
the independent  contractor for  a  specified type  and scope  of  installation.
Independent  contractors engaged by the Company employ their own workers and are
required to maintain their own vehicles, equipment, insurance and licenses.  The
Company's policy requires that its independent contractors satisfy the Company's
workers'  compensation and general liability  insurance requirements. In certain
circumstances,  independent  contractors  have  not  carried  or  renewed  their
workers'  compensation  and  general  liability insurance.  To  the  extent that
independent contractors do not carry  the required insurance, the Company  could
incur  ultimate liability for any injury or damage claims. The Company is in the
process of  taking  actions  aimed  at better  ensuring  that  each  independent
contractor  meets and continues to meet  the Company's workers' compensation and
general liability insurance  requirements. See  "Risk Factors  -- Dependence  on
Availability  of Qualified Independent Contractors." The Company has established
relationships (i.e.,  independent contractors  who have  performed two  or  more
installations  for the  Company) with  over 1,300  independent contractors. Each
independent contractor provides the Company with a one to two year warranty  for
its  work which  is significantly  shorter in  duration than  the labor warranty
provided by the Company to its customers. See "-- Warranty."
 
    From time  to  time, the  Company  has experienced  difficulty  retaining  a
sufficient number of qualified independent contractors, especially after periods
of  extreme  weather  in  specific geographic  areas  due  to  increased demand.
However,  the   Company  is   in   the  process   of  developing   and   testing
 
                                       34
<PAGE>
several  programs  to  increase  its  ability  to  attract  and  retain  quality
independent contractors. These programs include  a more rapid payment  mechanism
and   a  certification  program  based   on  work  quality  whereby  independent
contractors  are  paid  increased  rates  for  their  services  based  on  their
certification  level.  Although  these  programs  will  marginally  increase the
Company's costs, the  Company believes that  they will help  ensure an  adequate
supply  of  qualified independent  contractors and  reduce future  incidences of
warranty claims. See "Risk  Factors -- Dependence  on Availability of  Qualified
Independent Contractors."
 
CUSTOMER FINANCING
 
    The average sales price charged by the Company for its products and services
ranges  between $1,100 and $5,000. During  fiscal 1995, approximately 89% of the
Company's  sales  were  financed,  and,  of  the  sales  which  were   financed,
approximately  97%  were  financed through  Sears  and its  affiliates.  A sales
representative is generally able to determine credit availability for a customer
by calling the Sears consumer credit department or Marquise Financial during the
in-home presentation. In the  Company's credit arrangements  with Sears and  its
affiliates,  Sears and  its affiliates  assume all  credit risk  and the Company
receives from Sears and its affiliates, upon completion of the installation, the
full contract price. Because the Company's  target market is a homeowner  living
in  a single family home,  its potential customers generally  have a good credit
rating. However, in the past Sears  and its affiliates credit approval rate  for
the  Company's customers  has varied  from time  to time  based on  a variety of
factors. The  continued  availability  of  affordable  financing  for  potential
customers  is necessary for  the Company to  continue to sell  its products. See
"Risk Factors -- Interest Rate  Sensitivity" and "-- Dependence on  Availability
of Sears Credit."
 
    In  November  1995,  Marquise  Financial,  the  Company's  consumer  finance
subsidiary, commenced operations to provide an additional financing  alternative
for  purchasers of  the Company's  products. If  the customer  does not  want to
finance the purchase  through Sears  and its affiliates  or, in  some cases,  if
Sears  and  its  affiliates  declines  the  customer's  credit  application, the
customer may finance  the purchase through  Marquise Financial, so  long as  the
customer   satisfies   Marquise   Financial's   credit   criteria.   The   sales
representative makes  a  phone  call  during the  in-home  presentation  and  is
generally  able to  determine credit availability  for a  customer with Marquise
Financial within  5  to 10  minutes.  Unlike  financing through  Sears  and  its
affiliates,  the  Company bears  the credit  risk on  all financing  provided by
Marquise Financial. Customers  financing purchases with  Marquise Financial  can
pay  a  smaller portion  of the  principal balance  on a  monthly basis  than is
currently required by Sears and its affiliates. Although this lengthens the term
of the loan, the Company believes that lower monthly payments make its  products
more  affordable at the  time of purchase. The  Sears license agreement requires
that Sears and its affiliates be given a right of first refusal with respect  to
75%  of  the total  dollar volume  of  applications for  credit received  by the
Company in connection with sales made  under the Sears license agreement. As  of
May   1,  1996,  Marquise  Financial  had  $11.9  million  in  consumer  finance
receivables outstanding. The Company is actively pursuing additional funding  of
up  to $35.0 million for  Marquise Financial for 1996.  See "Risk Factors -- New
Consumer Finance  Subsidiary"  and  "Management's  Discussion  and  Analysis  of
Financial   Condition  and  Results  of  Operations  --  Liquidity  and  Capital
Resources."
 
WARRANTY
 
    The Company provides  each customer with  a warranty on  product and  labor.
Depending  on the  type of product  installed, the product  and labor warranties
provided by the Company vary from one year  to up to 10 years. In addition,  the
manufacturer  provides a warranty on the  product and the independent contractor
provides a  warranty  on labor.  Generally,  the product  warranty  provided  by
manufacturers is commensurate as to scope and is typically longer as to duration
than  the warranty that the Company  provides to its customers. However, certain
manufacturer product warranties  often provide  a declining  amount of  coverage
over  time, while  the Company's warranty  coverage does not  decline during the
warranty  period.  The  labor  warranty  that  the  Company  receives  from  its
independent contractors (generally one to two years) is significantly shorter in
duration  than that provided by the Company  to its customers. In all cases, the
Company   is   primarily    liable   to    the   customer    to   fulfill    all
 
                                       35
<PAGE>
warranty  obligations,  regardless  of  whether  a  manufacturer  or independent
contractor performs  its  warranty obligations.  In  addition, pursuant  to  the
license agreement with Sears (i) Sears has the right to settle, at the Company's
expense  and without  the Company's consent,  any customer  complaints, (ii) the
Company has agreed to and supports  Sears policy of "Satisfaction Guaranteed  or
Your  Money Back" as it relates to customer complaints and adjustments and (iii)
the Company's customers  are third-party beneficiaries  of the one-year  product
and  labor  warranty  given  by  the  Company  to  Sears  with  respect  to each
installation. The Company attempts to  limit its potential warranty exposure  by
pre-screening  independent  contractors,  using  quality  products  produced  by
nationally known manufacturers and inspecting a portion of all installations. In
addition to the product warranty it provides, the Company generally transfers to
its customers, to the extent transferable, the manufacturers' product warranties
which may provide product warranty coverage for as long as 40 years.
 
    To secure  the  performance  of  the  independent  contractors  under  their
warranties,  the Company requires  most independent contractors  to deposit with
the Company  between 1%  and  2% of  the  payment such  independent  contractors
receive  for each completed installation, up to an aggregate maximum agreed-upon
amount, which amount  is held in  reserve by the  Company. These retentions  are
used  to secure performance  by an independent contractor  of any labor warranty
claims. Although the amounts retained may  not be sufficient to cover all  labor
warranty  costs, the  Company believes  that such  retentions provide sufficient
incentive to the independent  contractor to perform  the installation or  needed
repair  in accordance  with the  Company's high  quality standards.  The Company
currently accrues a reserve  for warranty claims, which  has approximated 2%  of
net  sales  since  the  Company's  inception.  See  "Risk  Factors  --  Warranty
Exposure."
 
PURCHASING
 
    The Company purchases roofing materials, gutters, doors, fencing and related
products primarily from a variety of local and regional independent distributors
and/or  manufacturers.  Each  independent  distributor  provides  a  variety  of
services  to the Company,  including the maintenance  of adequate inventories to
support the  Company's prompt  need  for materials,  the delivery  of  requisite
materials  to each job site and the  provision of extended payment terms for the
products purchased. Through  the use  of independent  distributors, the  Company
avoids  the  costs  associated  with  maintaining  an  inventory  and  operating
distribution centers. In many cases, the payment terms extended by the Company's
suppliers permit the  Company to collect  payment for an  installation prior  to
payment  by  the  Company  of  the  associated  product  costs.  The independent
distributors benefit  from  their relationships  with  the Company  due  to  the
consistent  volume  of  purchases by  the  Company and  the  resultant increased
inventory turnover and the limited credit risk posed by the Company. The Company
believes it has good relationships with its independent distributors.
 
    In 1995, approximately 20% of the Company's material purchases were supplied
by ABC  Supply  Co.,  inc.,  an independent  distributor  having  facilities  in
multiple locations. The Company believes that other distribution companies would
be  able to offer comparable services  and pricing to the Company. Approximately
16% in dollar  volume of all  roofing products purchased  by the Company  during
1995  were  manufactured  by  Globe, the  Company's  principal  stockholder. See
"Certain Transactions -- Transactions with Globe and Globe Affiliates."
 
SEARS LICENSE AGREEMENT
 
    Currently, the Company conducts  primarily all of  its direct marketing  and
installation  activities under a license  agreement between Exteriors and Sears.
As used herein with respect to  the description of the Sears license  agreement,
the  defined term "Company" shall mean Diamond Home Services, Inc. together with
Exteriors. The  Company entered  into a  new three-year  license agreement  with
Sears effective January 1, 1996. The license agreement authorizes the Company to
sell,  furnish and install roofing, gutters,  doors and fences under the "Sears"
name as a  Sears authorized contractor  to residential customers  in 44  states.
During  the term of the license agreement,  the Company may not sell, furnish or
install similar  products under  either its  own or  any other  retailer's  name
without  Sears consent.  The license  agreement expires  December 31,  1998 but,
under certain circumstances, may be
 
                                       36
<PAGE>
extended for a wind down period of up  to six months. After the first two  years
of  its term,  the license  agreement may be  terminated prior  to expiration by
either party without cause so long as such party has provided 12-months' written
notice prior to the  termination date. The license  agreement also provides  for
immediate  termination by Sears for various reasons, including failure to comply
with any  material provision  of  the license  agreement; allegations  that  the
approved  products infringe  a third party's  patent, trademark  or copyright or
that they are  being sold in  violation of  law; the Company's  failure to  have
merchantable,  conforming products  ready for  delivery and  installation at the
time specified; or receipt by Sears, in  its opinion, of an excessive number  of
complaints  regarding the  Company and the  Company's failure  to timely provide
Sears with adequate assurances,  as determined by  Sears, that issues  involving
such complaints have been resolved to Sears satisfaction. In addition, Sears has
the right, at any time, upon 12 months' notice to the Company to discontinue the
Company's right to sell, furnish and install certain products in certain markets
under  the "Sears"  name if  the sales volume  or relative  "Quality Every Day!"
standards  or  "Service  Quality  Index"  scores,  as  defined  in  the  license
agreement,  for such products or services  fall below the standards contained in
the license agreement.
 
    Measuring and evaluating sales levels and customer satisfaction is important
to both  the Company  and Sears.  Annually,  the Company  and Sears  review  the
Company's  following  year's sale  forecast and  operating plan.  Quarterly, the
Company and Sears review  the "Service Quality Index"  ("SQI Index") scores  for
the  Company with respect to  each region and product. The  SQI Index is a Sears
measure of  the  Company's  performance against  "Quality  Every  Day!"  ("QED")
standards  with respect to the Company's  delivery of products and services. The
Company's scores are compared against the average scores for Sears licensees  as
a  group. During the past year, the Company's average SQI Index scores have been
within five percentage points of the  average for all Sears licensees. Both  the
Company   and  Sears  agree  that  the   Company  should  improve  its  customer
satisfaction scores. The Company believes that its rapid growth has resulted  in
scores  at a  level below  that which  the Company  would have  received had its
growth been  slower. However,  the  Company believes  that  it can  improve  its
quality  and service and has taken  and is in the process  of taking a number of
initiatives   involving   its   systems,   reporting,   employees,   independent
contractors,  suppliers and distributors  directed at improving  its quality and
service.
 
    The license agreement is not exclusive by its terms; however,  historically,
Sears  has not licensed the same home improvement products to multiple licensees
within the same market.  The Company believes Sears  does not grant licenses  to
more  than one licensee in a market  to avoid confusion among the customers with
respect to  pricing  and other  factors;  provided,  however, there  can  be  no
assurance  that Sears will continue to limit its licenses. The license agreement
may not be  assigned by the  Company to a  third party other  than an  affiliate
without Sears consent.
 
    The  license agreement provides for  the Company to pay  Sears a license fee
based on  the Company's  gross sales  for products  licensed under  the  license
agreement.  The license  fee is  a fixed  percentage of  such sales  for certain
products. See "Risk Factors  -- Dependence on  Sears License" and  "Management's
Discussion  and Analysis of Financial Condition  and Results of Operations." The
license agreement provides for an additional fee  of 1% of gross sales for  each
sale made pursuant to a customer referral from a Sears retail store associate.
 
    The  license agreement imposes quality standards which must be maintained by
the Company, as to both  the products and the services  it offers. Prior to  any
new  product introduction,  each product sold  under the  license agreement with
Sears must be approved by Sears. In addition, all marketing materials  employing
the  "Sears"  name are  subject  to the  prior  approval of  Sears.  The license
agreement grants  Sears  title to  all  customer information  generated  by  the
Company  during the term of  the license agreement, as  well as to all telephone
numbers used by the Company in connection with its operations under the  license
agreement  and  provides that  the  Company has  no  right or  interest  in such
customer information or goodwill. The Company cannot use such information  other
than  in  connection  with the  license  agreement. The  license  agreement also
provides Sears the right to settle,
 
                                       37
<PAGE>
at the  Company's  expense  and  without the  Company's  consent,  any  customer
complaints.  The Company is not aware of  any material claims made against Sears
by customers of the Company which the Company has not directly resolved with the
customer, but no assurances can be given that Sears will not do so in the future
with respect to the Company's customers. The Company has agreed to and  supports
Sears  policy  of  "Satisfaction Guaranteed  or  Your Money  Back."  The license
agreement also provides that the customers are third-party beneficiaries of  the
one-year  product and labor warranty  from the Company to  Sears with respect to
each installation.
 
    The license agreement requires that Sears be given a right of first  refusal
with  respect to a minimum of 75% of the total dollar volume of applications for
credit received by  the Company in  connection with sales  made pursuant to  the
license agreement. If Sears declines any credit application, such application is
referred  to the Company and the Company,  at its discretion, can provide credit
to the applicant or seek a third party to provide credit. Beginning in 1996, the
Company receives from  Sears and  its affiliates  a participation  fee equal  to
approximately  1.6%  of sales  financed through  Sears  and its  affiliates. The
participation fees  are payable  by Sears  and its  affiliates over  a  ten-year
period,  with 71% of the  total participation fee to be  paid in the first three
years following each installation financed through Sears and its affiliates. The
Company's right to receive the participation fee is subject to termination under
certain circumstances.
 
    The Company believes that it has a good relationship with Sears and that  it
is  one of Sears largest third-party home improvement product licensees measured
by number of  installations, gross  sales, license fees  paid to  Sears and  the
number  of sales offices and markets served. In 1993, 1994 and 1995, the Company
incurred license fees  to Sears in  the aggregate amount  of $1.2 million,  $7.4
million  and $13.0 million,  respectively, and for the  three months ended March
31, 1995 and  1996, $2.2 million  and $2.8 million,  respectively. In the  event
that Sears were to terminate or fail to renew the license agreement, the Company
believes  that,  through  its  established sales  and  installation  system, its
products and services could be marketed,  installed and financed by the  Company
independently  or under  the name  of an  alternative retail  licensor. However,
termination of the license agreement  or certain rights thereunder, the  failure
of  Sears to renew the license agreement  with the Company on its current terms,
an increase in the rates  of the license fee paid  by the Company to Sears,  the
addition  of  other  Sears licensees  marketing  the Company's  products  in the
Company's markets,  Sears exercise  of its  right to  discontinue the  Company's
license  in any market or for any product or a decline in Sears reputation could
have a material adverse effect on net sales and profitability of the Company.
 
COMPETITION
 
    The industry in which  the Company competes  is fragmented and  competitive.
The Company believes that it is one of the largest companies in the U.S. engaged
in  the sale and installation of exterior home improvement products. The Company
competes  for  sales  with  numerous  local  home  improvement  installers   and
independent  contractors in  each of  its markets, some  of which  also serve as
independent contractors for the Company. The Company also competes against major
retailers which market and install products similar to the Company's,  including
Home  Depot, Inc.  and Montgomery Ward  & Co.,  Inc. In addition,  AMRE, Inc., a
licensee of Century 21 Real Estate Corp. and a former Sears licensee for  siding
and  windows,  is also  a competitor.  To date,  none of  the retailer-sponsored
programs has provided significant competition to the Company. However, there  is
no  assurance that this  absence of competition will  continue. Certain of these
competitors are significantly larger and  have greater financial resources  than
the  Company. In addition, Home Depot, Inc. and Montgomery Ward & Co., Inc. each
has a nationwide chain of retail stores, which provides them the opportunity  to
offer  products  and  services  similar  to  the  Company's  directly  to  their
customers. The Company competes  on the basis of  price, Sears name  recognition
and  reputation, customer service reputation, workmanship and the ability of the
Company and the manufacturer to fulfill their warranty obligations. Because  the
Company's  focus  is  on providing  additional  value to  its  customers through
warranty protection,  proprietary products  and superior  customer service,  the
Company  typically charges prices for its products and services which are higher
than those of most  of its local competitors.  The Company's ability to  operate
under    its    license    agreement    to    use    the    "Sears"    name   is
 
                                       38
<PAGE>
of great importance to  the Company's ability to  compete and has  significantly
contributed  to the Company's rapid growth.  The Company expects that the market
for its  products  and services  will  expand and  therefore,  competition  will
increase  in the future. There can be  no assurance that the Company will remain
competitive  or  that  the  Company  will  be  able  to  maintain  its   current
profitability. See "Risk Factors -- Highly Competitive Market."
 
GOVERNMENT REGULATIONS
 
    The Company's business and the activities of its independent contractors are
subject  to various  federal, state and  local laws,  regulations and ordinances
relating to, among other things, in-home sales, consumer financing, advertising,
the licensing  of  home  improvement independent  contractors,  OSHA  standards,
building  and zoning regulations and environmental laws and regulations relating
to the  disposal  of  demolition  debris and  other  solid  wastes.  In  certain
jurisdictions, the Company or one of its employees is required to be licensed as
a  contractor. In  addition, certain  jurisdictions require  the Company  or the
independent contractor to obtain  a building permit  for each installation.  The
Company   is  also  subject  to  certain  federal,  state  and  local  laws  and
regulations, which,  among other  things,  regulate the  Company's  advertising,
warranties  and disclosures to customers. Although  the Company believes that it
has been and is currently in compliance in all material respects with such  laws
and  regulations there  can be  no assurance  that in  the future  the Company's
results of operations will not be  materially adversely affected by existing  or
new laws or regulations applicable to the Company's business.
 
    Marquise   Financial's  operations  are  subject  to  supervision  by  state
authorities (typically state banking, consumer credit or insurance  authorities)
that  generally require that the Company be licensed to conduct its business. In
many states,  issuance  of  licenses  is dependent  upon  a  finding  of  public
convenience,  and  of financial  responsibility,  character and  fitness  of the
applicant. The Company is generally  subject to state regulations,  examinations
and  reporting requirements,  and licenses  are revocable  for cause. Currently,
Marquise Financial is licensed and qualified to provide financing in 42 states.
 
    The Federal Consumer Credit Protection Act ("FCCPA") is comprised of various
federal statutes governing  the consumer finance  industry. Included within  the
FCCPA  are, among  other federal  statutes, the Truth  in Lending  Act, the Fair
Credit Reporting  Act,  the Equal  Credit  Opportunity  Act and  the  Fair  Debt
Collection  Practices Act. The Truth in Lending Act requires a written statement
showing the annual percentage  rate of finance charges  and requires that  other
information be presented to debtors when consumer credit contracts are executed.
The  Fair Credit  Reporting Act requires  certain disclosures  to applicants for
credit concerning information that is used as a basis for denial of credit.  The
Equal  Credit Opportunity  Act prohibits discrimination  against applicants with
respect to any  aspect of  a credit  transaction on  the basis  of sex,  marital
status, race, color, religion, national origin, age, derivation of income from a
public  assistance program,  or the  good faith  exercise of  a right  under the
FCCPA. In addition, the Fair  Debt Collections Practices Act proscribes  various
debt collection practices which it deems unfair, harassing or deceptive.
 
    Marquise  Financial is  subject to state  usury laws. In  certain states and
under certain  circumstances,  state law  has  been preempted  by  federal  law,
although  for  a  period  of  time individual  states  were  permitted  to enact
legislation superseding federal law. To be eligible for the federal  preemption,
the  credit application must comply with certain consumer protection provisions.
A few states have elected to override federal law, but have established  maximum
rates  that either fluctuate with changes in prevailing rates or are high enough
so that,  to date,  no  state's maximum  interest  rate has  precluded  Marquise
Financial from continuing to offer financing in that state. Although the Company
believes  that Marquise Financial has been and is currently in compliance in all
material respects with such laws and regulations, there can be no assurance that
in the future a change  in existing laws or regulations  or the creation of  new
laws    and   regulations   applicable    to   Marquise   Financial's   business
 
                                       39
<PAGE>
will not have  an adverse effect  on the Company's  ability to provide  customer
financing  of its products or on the profitability of such activities. See "Risk
Factors -- Compliance with Government Regulations."
 
EMPLOYEES AND INDEPENDENT CONTRACTORS
 
    At May 1,  1996, the  Company employed  1,250 persons,  including 700  Sales
Associates   and  306  part-time   employees.  In  addition,   the  Company  has
relationships (i.e.,  independent contractors  who have  performed two  or  more
installations  for the Company) with approximately 1,300 independent contractors
which perform installation  services. The Company  considers its relations  with
its employees and independent contractors to be good.
 
PROPERTIES
 
    The  Company's principal  executive and  administrative office  is currently
located in approximately  23,000 square feet  of office and  warehouse space  in
Woodstock,  Illinois pursuant  to a lease  agreement which  expires December 31,
2001. The Company leases four regional offices in Dallas, the Los Angeles  area,
the  Orlando area and Pittsburgh. The regional  offices range in size from 3,400
square feet to 5,900 square feet and have lease terms of between 2 and 4  years.
As  of  May 1,  1996, the  Company leased  70 sales/installation  offices. These
offices occupy between 800 and 2,000 square feet and typically have lease  terms
of up to three years.
 
LEGAL PROCEEDINGS
 
    See  "Certain Transactions  -- Legal Proceedings"  for information regarding
certain pending legal  proceedings involving  the Company, the  Chairman of  the
Board,  Chief Executive  Officer and  President and  one of  the Company's other
directors.
 
                                       40
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS, DIRECTORS AND KEY EMPLOYEES
 
    The executive officers, directors  and key employees of  the Company are  as
follows:
 
<TABLE>
<CAPTION>
                    NAME                           AGE                        POSITION
- ---------------------------------------------      ---      ---------------------------------------------
<S>                                            <C>          <C>
EXECUTIVE OFFICERS AND DIRECTORS:
C. Stephen Clegg (1)                                   45   Chairman of the Board, Chief Executive
                                                             Officer and President
James M. Gillespie (1)                                 57   Vice President -- Southeastern Region and a
                                                             Director
Frank Cianciosi                                        53   Vice President -- Eastern Region and National
                                                             Sales Manager
Richard G. Reece                                       48   Chief Financial Officer and Treasurer
Ann Crowley Patterson                                  37   Vice President -- Administration, General
                                                             Counsel and Secretary
James F. Bere Jr. (2)(3)                               45   Director
Jacob Pollock                                          71   Director
George A. Stinson (1)(2)(3)                            81   Director
 
OTHER REGIONAL VICE PRESIDENTS:
Jerome E. Cooper                                       56   Vice President -- Central Region
Ronald D. Schurter                                     56   Vice President -- Western Region
 
KEY EMPLOYEES:
S. Austin Sawyer                                       63   President of Marquise Financial Services,
                                                             Inc.
Rodger Ibach                                           60   Vice President
Marvin Lerman                                          54   Vice President -- Purchasing
Denis M. Haggerty                                      55   Vice President -- Sales and Marketing
Alan G. Miller                                         30   Controller
</TABLE>
 
- ------------------------
(1) Member of Executive Committee.
 
(2) Member of Compensation Committee.
 
(3) Member of Audit Committee.
 
    MR. C. STEPHEN CLEGG has been a director of the Company since September 1993
and  has  served as  the Company's  Chairman  of the  Board and  Chief Executive
Officer since  February 1996  and President  since April  1996. Mr.  Clegg  also
serves  as  the  Chairman  of  the Board  and  the  Chief  Executive  Officer of
Exteriors, the  Chief Executive  Officer  of Marquise  and the  Chief  Executive
Officer,  President  and sole  director  of Solitaire.  From  April 1989  to the
present, Mr. Clegg has served as Chairman of the Board, Chief Executive  Officer
and  controlling stockholder of Globe, a manufacturer of home building products,
including roofing shingles and related roofing products. Globe is the  Company's
principal  stockholder. Mr. Clegg  has served as  the Chairman of  the Board and
Chief  Executive   Officer  of   Mid-West   Spring  Manufacturing   Company,   a
publicly-traded  company which  manufactures specialty  springs, wire  forms and
metal stamping products ("Mid-West Spring"), since April 1993 and has served  as
a  director  since 1991.  Since April  1994, Mr.  Clegg has  also served  as the
Chairman of the
 
                                       41
<PAGE>
Board, Chief Executive Officer and  controlling stockholder of Catalog.  Catalog
is  the parent  company of HI,  Inc., which  receives fees from  the Company for
providing call  center services  and for  generating sales  leads. See  "Certain
Transactions  -- Transactions  with Globe  and Globe  Affiliates" and  "-- Legal
Proceedings." Mr.  Clegg  is president  of  Clegg Industries,  Inc.,  a  private
investment  firm which  he founded  in September  1988. Prior  to founding Clegg
Industries, Inc., he was a managing director of AEA Investors, Inc. Mr. Clegg is
currently  a  director   of  two  other   public  companies,  Birmingham   Steel
Corporation,  a  steel production  company and  Ravens  Metal Products,  Inc., a
manufacturer of aluminum products. Mr. Clegg intends to continue in his  current
capacity  with  each  of  the above-referenced  companies.  Mr.  Clegg currently
devotes and intends to devote  a majority of his time  to the management of  the
Company.
 
    MR.  JAMES M. (MILT) GILLESPIE has been  a director of the Company since May
1995 and Vice President -- Southeastern Region of the Company since April  1996.
He  was President -- Southeastern  Region of the Company  from May 1995 to April
1996, had been Southeastern  Region Manager from February  1994 to May 1995  and
was  a  director of  the  Company from  September  1993 to  September  1994. Mr.
Gillespie is also the  President -- Southeastern Region  of Exteriors. Prior  to
joining the Company, Mr. Gillespie held various retail management positions with
Sears  from 1962 to 1989  and was a regional  business manager of installed home
improvements at Sears from 1989 to May 1993.
 
    MR. FRANK  CIANCIOSI has  been  Vice President  --  Eastern Region  and  the
National Sales Manager of the Company since April 1996 and had earlier served as
a  director  of  the Company  from  September  1993 to  September  1994.  He was
President -- Eastern Region of the Company  from May 1995 to April 1996 and  had
been  Eastern Region Manager  from February 1994  to May 1995.  Mr. Cianciosi is
also the President -- Eastern Region of Exteriors. Prior to joining the Company,
Mr. Cianciosi held various retail management  positions with Sears from 1962  to
1989 and was a regional business manager of installed home improvements at Sears
from 1989 to April 1993.
 
    MR.  RICHARD G. REECE has served as Chief Financial Officer and Treasurer of
the Company since  April 1996. He  was assistant treasurer  of the Company  from
August  1994 to April 1996 and a director from May 1995 to April 1996. Mr. Reece
is also the assistant treasurer of Exteriors, the Chief Financial Officer,  Vice
President  and  Treasurer  of  Marquise  and  the  Chief  Financial  Officer  of
Solitaire. Mr.  Reece is  also Vice  President and  Chief Financial  Officer  of
Globe.  From November 1990 to the present,  Mr. Reece has been the sole officer,
director and  stockholder of  Paradigm 2000  Inc., a  consulting firm  which  he
founded.  Mr. Reece will resign his positions  at Globe prior to consummation of
the offering and will devote substantially all of his time to the Company.  From
June  1986 to December  1990, Mr. Reece  was Executive Vice  President and Chief
Operating Officer  of  American  Health  Companies, Inc.  which  is  the  parent
corporation  of Diet  Center, Inc. Prior  to joining  American Health Companies,
Inc., Mr. Reece was a  partner with Ernst &  Young LLP, an international  public
accounting firm.
 
   
    MS.  ANN CROWLEY PATTERSON  has served as  Vice President -- Administration,
General Counsel and Secretary of the Company since April 1996. Ms. Patterson  is
also  the  sole  director,  Vice President,  General  Counsel  and  Secretary of
Marquise Financial  and the  Vice President,  General Counsel  and Secretary  of
Solitaire.  Ms. Patterson also serves as the Vice President, General Counsel and
Secretary of Globe  and serves  in a similar  capacity at  Mid-West Spring.  Ms.
Patterson  also  serves as  the  Vice President  and  Secretary of  Catalog. Ms.
Patterson  intends  to  continue  in  these  current  positions.  Ms.  Patterson
currently  devotes and intends to devote a  majority of her time to the Company.
Ms. Patterson was associated with  Jones, Day, Reavis &  Pogue in New York,  New
York  and  Chicago,  Illinois  from  February  1989  to  November  1993  and was
associated with Skadden, Arps, Slate, Meagher & Flom in New York, New York  from
September 1984 to February 1989.
    
 
    MR.  JAMES F. BERE, JR. has served as  a director of the Company since April
1996. From January 1995 to  the present, Mr. Bere has  been the Chairman of  the
Board   of  Directors  and  Chief  Executive  Officer  of  Ameritel  L.L.C.,  an
outsourcing solutions  company  which  he  founded in  1982  and  for  which  he
 
                                       42
<PAGE>
served  as President  and Chief Executive  Officer from 1982  through 1990. From
January 1993 to May  1994, Mr. Bere  was a Vice  President of PIA  Merchandising
Company  and from September 1990 to December 1992 he was a Senior Vice President
of Marketing and Business Development for Matrix Marketing, Inc., a division  of
Cincinnati Bell.
 
    MR.  JACOB POLLOCK has served  as a director of  the Company since September
1993. He also serves as a director  of Globe and Mid-West Spring. From May  1991
to  the present,  Mr. Pollock  has been Chairman  of the  Board, Chief Executive
Officer and  Treasurer of  Ravens Metal  Products Inc.  From April  1989 to  the
present,  Mr.  Pollock  has  been  the Chief  Executive  Officer  and  the Chief
Operating Officer of J. Pollock & Co., a company which is principally engaged in
the sale of aluminum, private investing  and consulting. From 1949 to 1989,  Mr.
Pollock  served as Chief  Executive Officer of  Barmet Aluminum Corporation. Mr.
Pollock also serves  as a  director of several  non-public companies,  including
Techno  Cast, Inc.  and Aluminum  Warehouse, Inc.  See "Certain  Transactions --
Legal Proceedings."
 
    MR. GEORGE  A.  STINSON  has served  as  a  director of  the  Company  since
September  1993. Mr. Stinson also presently serves  on the Board of Directors of
Globe and  Mid-West  Spring.  Mr.  Stinson  is  currently  retired  from  active
corporate  management and the practice of law. From 1961 until 1982 he served as
Chief Executive Officer of National Steel  Corporation and from 1965 to 1981  he
was  also its Chairman of the Board. From 1981  to 1985 he was of counsel to the
law firm  of  Thorp, Reed  &  Armstrong in  Washington,  D.C. Mr.  Stinson  also
presently serves on the Board of Directors of Birmingham Steel Corporation.
 
    MR.  JEROME COOPER has been Vice President  -- Central Region of the Company
since April 1996. He  was President --  Central Region of  the Company from  May
1995 to April 1996 and had been Central Region Manager from February 1994 to May
1995.  Mr. Cooper is also the President -- Central Region of Exteriors. Prior to
joining the Company, Mr.  Cooper held various  retail management positions  with
Sears  from 1963  to 1991  and was regional  business manager  of installed home
improvements at Sears from 1991 to May 1993.
 
    MR. RONALD SCHURTER has been Vice President -- Western Region of the Company
since April 1996. He  was President --  Western Region of  the Company from  May
1995 to April 1996 and had been Western Region Manager from February 1994 to May
1995.  Mr. Schurter is also the President  -- Western Region of Exteriors. Prior
to joining the Company,  Mr. Schurter held  various retail management  positions
with  Sears from 1958 to  1992 and was a  regional business manager of installed
home improvements at Sears from 1992 to May 1993.
 
    MR. S. AUSTIN SAWYER  has been President of  Marquise Financial since  March
1996.  He  has  been  the  President  of  Cornerstone  Financial  Corporation, a
commercial lending corporation, since May  1995. Mr. Sawyer intends to  continue
in his current capacity with Cornerstone Financial Corporation. Mr. Sawyer was a
Senior  Vice  President  of Bank  of  Northern  Illinois from  February  1993 to
February 1995, and was Vice President of the Lending Services Division of  Sears
Consumer  Financial Corporation  from 1990  to January  1993. From  1980 through
1989, Mr. Sawyer was the President and  a director of C&S Family Credit Inc.,  a
division of Citizens & Southern Corporation in Atlanta, Georgia.
 
    MR.  RODGER IBACH has been a Vice President of the Company since April 1996.
He was President and Secretary of the Company from its formation in May 1993  to
April 1996 and was a director of the Company from May 1993 to September 1994 and
again from May 1995 to April 1996. Mr. Ibach is also the President of Exteriors.
Prior to joining the Company, Mr. Ibach held various retail management positions
with  Sears from  1960 to  1985 and  was a  manager of  contractor relations for
installed home improvements at Sears from 1985 to June 1993.
 
    MR. MARVIN LERMAN has been Vice President -- Purchasing of the Company since
its formation in May 1993 and has served in the same capacity at Exteriors since
April 1996. Prior  to joining the  Company, Mr. Lerman  held various  management
positions at Sears from 1963 to May 1993.
 
                                       43
<PAGE>
    MR.  DENIS HAGGERTY has  been Vice President  -- Sales and  Marketing of the
Company since its formation in May 1993  and has served in the same capacity  at
Exteriors  since April  1996. Prior  to joining  the Company,  Mr. Haggerty held
various management positions at Sears from 1962 to May 1993.
 
    MR. ALAN MILLER has been Controller of the Company since April 1996. He  was
Chief  Financial Officer  and Treasurer  of the  Company from  September 1993 to
April 1996. Mr. Miller  is also the Chief  Financial Officer of Exteriors.  From
November  1989 to December  1993, Mr. Miller was  Assistant Controller of Globe.
From June 1987 to November 1989 he was an auditor with Ernst & Young LLP.
 
TERM OF OFFICE AND ELECTION OF ADDITIONAL DIRECTOR
 
    Each member of the  Board of Directors of  the Company is elected  annually.
All  officers serve  at the  pleasure of  the Board  of Directors.  There are no
family relationships among  any of  the directors  or officers  of the  Company.
However,  three of the officers (Messrs. Clegg  and Reece and Ms. Patterson) and
three of the directors (Messrs. Clegg, Pollock and Stinson) of the Company  have
positions  with other companies  controlled by Mr.  Clegg. The Company currently
has one director who  is not employed by,  or otherwise affiliated with,  Globe,
the  Company or any other companies controlled by Mr. Clegg. The Company intends
to use its best efforts to select an additional director during 1996 who is  not
employed  by,  or otherwise  affiliated with,  Globe, the  Company or  any other
companies controlled by Mr. Clegg.
 
BOARD COMMITTEES
 
    The Board of Directors has established three standing committees: the  Audit
Committee,  the Compensation  Committee and  the Executive  Committee. The Audit
Committee recommends the appointment of auditors and oversees the accounting and
audit functions of the Company. The Compensation Committee determines  executive
officers'  and key  employees' salaries  and bonuses  and administers  the Stock
Option Plan. The Executive Committee has the authority to take all actions which
the Board of Directors as  a whole would be able  to take, except as limited  by
applicable  law. Since  April 1996,  Messrs. Clegg,  Gillespie and  Stinson have
served on the Company's  Executive Committee and Messrs.  Bere and Stinson  have
served on the Company's Compensation Committee and Audit Committee.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    In  1995,  the  Company  had  no Compensation  Committee  but  the  Board of
Directors performed  equivalent  functions.  Of  the members  of  the  Board  of
Directors  in 1995, Mr. Griffin served as the Company's Chief Executive Officer,
Mr. Gillespie  served as  the Company's  President --  Southeastern Region,  Mr.
Ibach  served as the Company's  President and Mr. Reece  served as the Company's
assistant treasurer. See "Certain Transactions."
 
    Mr. Clegg is currently a member  of the Compensation Committee of the  Board
of  Directors of Ravens Metal Products, Inc., a company for which Mr. Pollock, a
director of the Company, is the  Chairman of the Board, Chief Executive  Officer
and Treasurer.
 
DIRECTOR COMPENSATION
 
    Directors  who are not  employees or officers of  the Company receive $1,000
for each Board and committee meeting attended. In addition, all directors may be
reimbursed for  certain expenses  in  connection with  attendance at  Board  and
committee  meetings.  Other  than  with respect  to  reimbursement  of expenses,
directors who  are  employees  or  officers of  the  Company  will  not  receive
additional  compensation for service  as a director.  Nonemployee directors will
also receive options to purchase shares  of the Company's Common Stock  pursuant
to  the Company's Nonemployee  Director Stock Option Plan.  See "-- Stock Option
Plans."
 
                                       44
<PAGE>
EXECUTIVE COMPENSATION
 
    The  following table sets forth information with respect to all compensation
paid or earned for  services rendered to  the Company in  1995 by the  Company's
chief  executive officer, the Company's four other highest compensated executive
officers and the former  chief executive officer of  the Company who  terminated
service  with  the Company  effective February  12,  1996 (together,  the "Named
Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                            ANNUAL COMPENSATION
                                                                  ----------------------------------------
                                                                                             OTHER ANNUAL     ALL OTHER
NAME AND PRINCIPAL POSITION                                         SALARY      BONUS (1)    COMPENSATION   COMPENSATION
- ----------------------------------------------------------------  -----------  -----------  --------------  -------------
<S>                                                               <C>          <C>          <C>             <C>
C. Stephen Clegg (2)............................................      --           --             --             --
  Chairman of the Board, Chief Executive Officer and President
James M. Gillespie..............................................  $   126,800  $   247,236   $   3,080(3)        --
  Vice President -- Southeastern Region and a Director
Frank Cianciosi.................................................      126,650      410,407       2,997(3)        --
  Vice President -- Eastern Region and National Sales Manager
Jerome Cooper...................................................      126,800      244,441         282(3)        --
  Vice President -- Central Region
Rodger Ibach (5)................................................      116,800      273,292       3,688(3)    $  20,000(4)
  Vice President
Donald Griffin (6)..............................................      125,000      408,655       3,488(3)       20,000(4)
</TABLE>
 
- ------------------------
(1) Reflects bonuses earned under  the Company's 1995  Executive Bonus Plan  and
    monthly  payments  of  $5,000 per  month  with  respect to  each  of Messrs.
    Cianciosi, Cooper  and  Ibach;  $5,416.67  per month  with  respect  to  Mr.
    Gillespie; and $15,751.67 per month with respect to Mr. Griffin, pursuant to
    security  agreements  between  such  individuals and  the  Company.  See "--
    Agreements with  Managers" and  "Certain Transactions  -- Transactions  With
    Senior Managers."
 
(2) Mr.  Clegg  received  no  compensation  from  the  Company  in  1995.  For a
    discussion of the management fees paid by the Company in 1995 to Globe,  for
    which  Mr. Clegg is the  Chairman of the Board,  Chief Executive Officer and
    controlling stockholder,  pursuant to  a  management agreement  between  the
    Company  and Globe, see "Certain Transactions -- Transactions with Globe and
    Globe Affiliates." On February  12, 1996, Mr. Clegg  became the Chairman  of
    the  Board and Chief Executive  Officer of the Company  and in April 1996 he
    became the  Company's  President.  As  a  result,  Mr.  Clegg  will  receive
    compensation from the Company in 1996.
 
(3) Reflects  amounts paid  to the  individuals during  the fiscal  year for the
    payment of certain taxes.
 
(4) Reflects insurance premiums paid by the Company on behalf of the individuals
    listed.
 
(5) Mr. Ibach was  President of the  Company at December  31, 1995. Since  April
    1996,  Mr. Ibach has been a Vice  President of the Company and the President
    of Exteriors.
 
(6) Mr. Griffin resigned as the Chief  Executive Officer, Chairman of the  Board
    and a director of the Company effective February 12, 1996.
 
STOCK OPTION PLANS
 
    Under  the Company's  1996 Incentive  Stock Option  Plan (the  "Stock Option
Plan"), key  employees may  be granted  non-qualified stock  options,  incentive
stock options, stock appreciation rights and
 
                                       45
<PAGE>
stock  awards. "Key employees"  are those employees  who, in the  opinion of the
Compensation  Committee  of  the  Board  of  Directors  (the  "Committee")  have
demonstrated a capacity for contributing in a substantial measure to the success
of  the Company.  The Company  has reserved 620,000  shares of  Common Stock for
future  issuance  under  the  Stock   Option  Plan,  subject  to   anti-dilution
adjustments.
 
    The  Committee  is  authorized to  determine,  among other  things,  the key
employees to whom, and the times at which, options and other benefits are to  be
granted,  the number of shares subject to each option or benefit, the applicable
vesting schedule and the  exercise price (provided that  the exercise price  may
not  be less than 85%  of fair market value  of the Common Stock  at the date of
grant). The maximum term of  a stock option under the  Stock Option Plan is  ten
years.  The Committee also determines the treatment to be afforded a participant
in the  event of  termination of  employment for  any reason,  including  death,
disability or retirement.
 
    The exercise price of incentive stock options granted under the Stock Option
Plan  must be  at least  equal to  100% of  the fair  market value  of the stock
subject to the  option on the  date of  grant. The exercise  price of  incentive
stock  options granted to an optionee who owns stock possessing more than 10% of
the voting power of the Company's outstanding capital stock must equal at  least
110%  of the fair market value of the stock subject to the option on the date of
grant.
 
    The Board of Directors  has the power  to amend the  Stock Option Plan  from
time  to time, without stockholder approval, except that stockholder approval is
required for any amendment which would (i) result in any member of the Committee
losing his or her status as a "disinterested person" under applicable securities
laws, or (ii) result in the Stock  Option Plan losing its status as a  protected
plan under applicable securities laws.
 
    Stock options with respect to 275,000 shares of Common Stock will be granted
to certain employees pursuant to the Stock Option Plan effective on the date the
offering  is consummated. The exercise  price for such options  will be equal to
the initial public offering price of the Common Stock offered hereby.
 
    The Company has also adopted the 1996 Nonemployee Director Stock Option Plan
(the "Director Stock Plan"). The purpose of the Director Stock Plan is to enable
the Company to attract and retain outstanding individuals to serve as members of
the Board of Directors by providing such persons opportunities to acquire Common
Stock of the Company. The Director Stock Plan contains a formula which  provides
for  automatic annual grants  beginning one year after  a director's election to
each non-employee  director of  non-qualified stock  options to  purchase  1,000
shares  of Common Stock. The  purchase price per share  for such options will be
equal to the fair market value of a share of Common Stock on the date of  grant.
Any  such option will not be exercisable until  one year after the date of grant
and will terminate ten years after the  date of grant. The Company has  reserved
50,000  shares  of Common  Stock  for issuance  under  the Director  Stock Plan,
subject to anti-dilution adjustments.
 
LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS
 
    The  Company's  Amended  Certificate  contains  provisions  eliminating  the
personal liability of its directors for monetary damages resulting from breaches
of  their fiduciary duty to the extent  permitted by the General Corporation Law
of Delaware. These provisions  in the Amended Certificate  do not eliminate  the
duty  of care and,  in appropriate circumstances, equitable  remedies such as an
injunction or other forms  of non-monetary relief  would remain available  under
Delaware  law. Each director will continue to be subject to liability for breach
of a director's duty of loyalty to the Company or its stockholders, for acts  or
omissions  not in  good faith or  involving intentional  misconduct, for knowing
violations of  law, for  any  transaction from  which  the director  derived  an
improper  personal benefit and for improper distributions to stockholders. These
provisions also  do not  affect a  director's responsibilities  under any  other
laws,  such as  the federal  securities laws  or state  or federal environmental
laws.
 
    The Company's Amended By-Laws  provide that the  Company will indemnify  its
directors  and officers  to the fullest  extent permitted by  law. The Company's
Amended By-Laws also permit it to
 
                                       46
<PAGE>
secure insurance  on  behalf  of any  person  it  is required  or  permitted  to
indemnify  for any liability arising out of his or her actions in such capacity,
regardless of  whether the  Amended By-Laws  would permit  indemnification.  The
Company maintains liability insurance for its directors and officers.
 
    The  Company  has entered  into agreements  to  indemnify its  directors and
certain of its officers, in addition to the indemnification provided for in  the
Company's  Amended By-Laws. These agreements, among other things, will indemnify
the Company's directors and such officers  for all direct and indirect  expenses
and  costs (including,  without limitation,  all reasonable  attorneys' fees and
related disbursements, other out of pocket costs and reasonable compensation for
time spent by such persons for which  they are not otherwise compensated by  the
Company  or any third person) and liabilities of any type whatsoever (including,
but  not  limited  to,  judgments,  fines  and  settlement  fees)  actually  and
reasonably  incurred by such person in connection with either the investigation,
defense, settlement or appeal  of any threatened,  pending or completed  action,
suit  or  other proceeding,  including  any action  by or  in  the right  of the
corporation, arising out of such person's  services as a director or officer  of
the Company or as a director, officer, employee or other agent of any subsidiary
of  the Company or any other company  or enterprise to which the person provides
services at the request of the Company if such director or officer acted in good
faith and in a manner he or she reasonably believed to be in, or not opposed to,
the best interests of the  Company and, with respect  to any criminal action  or
proceeding,  if he or she had no reasonable  cause to believe his or her conduct
was unlawful.  The Company  believes that  these provisions  and agreements  are
necessary to attract and retain talented and experienced directors and officers.
 
    At  present,  except  as  described  under  "Certain  Transactions  -- Legal
Proceedings," there  is  no  pending  litigation  or  proceeding  involving  any
director  or officer  of the Company  where indemnification will  be required or
permitted. The Company is not aware  of any threatened litigation or  proceeding
that might result in a claim for such indemnification.
 
AGREEMENTS WITH MANAGERS
 
    The  Company has security agreements with sixteen of its managers, including
the Senior Managers (as hereinafter defined), which provide for monthly payments
by the Company, beginning January 1, 1995 and ending December 1, 1999.  Pursuant
to  these security agreements, each  manager has agreed not  to compete with the
Company for  18 months  following the  termination of  his employment  with  the
Company  or an affiliate of  the Company and to  maintain the confidentiality of
the Company's proprietary information. See "Certain Transactions."
 
401(K) PLAN
 
    The Company sponsors a voluntary  contribution plan qualified under  Section
401(k) of the Internal Revenue Code of 1986, as amended (the "401(k) Plan"). All
full-time  employees of the Company who have worked for the Company for at least
12 continuous months and have attained the age of 21 are eligible to participate
in the 401(k) Plan. Under the 401(k) Plan, each employee may elect to contribute
to the 401(k) Plan, through payroll deductions, a specified percentage of his or
her compensation up to the statutory  limitation. Each employee is fully  vested
at all times with respect to his or her contributions. The Company pays only the
administrative  expenses of the 401(k) Plan and currently makes no contributions
to the 401(k) Plan.
 
                              CERTAIN TRANSACTIONS
 
ORGANIZATION OF THE COMPANY
 
    In connection with its formation in May 1993, the Company issued 100% of its
initially issued shares of Common Stock to certain of its managers (the  "Senior
Managers")  in  exchange  for $100,000.  The  Senior Managers  consisted  of the
following  seven  individuals,  all  of  whom  are  also  stockholders:  Messrs.
Cianciosi,  Cooper,  Gillespie, Griffin,  Ibach, Lerman,  and Schurter.  In July
1993, the Company  issued to  Globe shares of  Common Stock  representing a  50%
equity  interest in the Company and 1,400  shares of Series A Preferred Stock in
exchange for $100,000 and $1.4 million, respectively. Following these issuances,
the Senior Managers as a group and Globe each owned 50% of the Common Stock  and
 
                                       47
<PAGE>
Globe  owned  all  of the  Series  A Preferred  Stock.  Globe, by  virtue  of an
agreement among the stockholders affording Globe  the right to elect a  majority
of  the Board  of Directors of  the Company,  has had and  continues to exercise
control over the Company. This agreement will terminate upon consummation of the
offering. See "Principal and Selling Stockholders."
 
TRANSACTIONS WITH SENIOR MANAGERS
 
    In September 1994, the Company repurchased (the "Senior Manager Repurchase")
40.2% of the Common Stock then outstanding from the Senior Managers. In exchange
for the stock, the Company paid to the Senior Managers an aggregate of (i)  $9.4
million  in cash; (ii)  $1.5 million in subordinated  notes (the "Senior Manager
Notes") and (iii) $4.0  million in subordinated  performance notes (the  "Senior
Manager  Performance Notes").  In addition,  at the  time of  the Senior Manager
Repurchase, the Company  and each  of the  Senior Managers  amended each  Senior
Manager's  employment agreement with  the Company, so  that, among other things,
the Company  agreed  to  pay to  the  Senior  Managers an  aggregate  amount  of
approximately  $2.8 million in 60 monthly security payments beginning January 1,
1995 and ending December 1, 1999. In 1995, the Company made security payments of
an aggregate of $60,000 to each of Messrs. Cianciosi, Cooper, Ibach, Lerman  and
Schurter;  $65,000 to Mr.  Gillespie; and $189,020 to  Mr. Griffin. As discussed
further below,  upon Mr.  Griffin's resignation  from the  Company, in  February
1996,  he and  the Company  executed a  Settlement Agreement  which modifies and
supercedes the terms of  all previous payment  arrangements between Mr.  Griffin
and  the Company.  In April  1996, each  of the  employment agreements  with the
remaining Senior Managers  was superceded by  security agreements providing  for
certain  monthly  payments to  be  made by  the Company  to  each of  the Senior
Managers in exchange for non-competition and non-disclosure covenants from  each
Senior  Manager. The  security agreements do  not contain any  specified term of
employment. See "Management -- Agreements with  Managers." At April 1, 1996,  an
aggregate of approximately $1.4 million of such security payments remained to be
paid  with an  aggregate of $225,000  to be  paid to each  of Messrs. Cianciosi,
Cooper, Ibach, Lerman and Schurter  and an aggregate of  $243,750 to be paid  to
Mr. Gillespie. These security payments are not contingent on future employment.
 
    In  September 1995, the Company paid to  the Senior Managers an aggregate of
approximately $1.6 million representing the  principal and accrued interest  due
on all of the Senior Manager Notes (Messrs. Cianciosi, Cooper, Gillespie, Ibach,
Lerman  and Schurter each received $218,000  and Mr. Griffin received $327,000).
See "Management's Discussion and Analysis of Financial Condition and Results  of
Operations -- Liquidity and Capital Resources."
 
    Interest  on the Senior Manager Performance  Notes accrues at an annual rate
of 9%  and  is payable  annually  each year  ending  December 31,  1995  through
December  31, 1999,  only if  certain earnings  targets are  met for  such year.
Likewise, principal payments on the Senior  Manager Performance Notes are to  be
paid  each year only if either (i) that  year's earnings target is met or (ii) a
cumulative earnings target  equal to  the sum  of all  previous years'  earnings
targets  is satisfied.  Any principal amount  of the  Senior Manager Performance
Notes which has not been paid by December  31, 2000 is to be paid 90 days  after
the  end of the  fiscal year in  which the Company's  cumulative earnings before
interest and taxes for the years ended  December 31, 1995 through such year  are
at  least $56.0 million. No payments  are to be due or  paid with respect to the
Senior Manager Performance Notes if the earnings targets have not been  achieved
by  December 31, 2009 and no interest payments are to be made after December 31,
1999. The Company met the 1995  annual earnings target and accordingly paid  the
Senior  Managers,  including  Mr.  Griffin,  an  aggregate  of  $800,000  of the
principal amount of the Senior  Manager Performance Notes (Mr. Griffin  received
$200,000  and each  of Messrs. Cianciosi,  Cooper, Gillespie,  Ibach, Lerman and
Schurter received $100,000) plus accrued interest in March 1996 with respect  to
1995  performance.  Following such  payment,  there remained  $800,000 principal
amount outstanding on the Senior Manager Performance Note payable to Mr. Griffin
and $400,000  principal amount  outstanding on  the Senior  Manager  Performance
Notes payable to each of Messrs. Cianciosi, Cooper, Gillespie, Ibach, Lerman and
Schurter.  Notwithstanding the payment provisions  described above, in the event
of   a   public   offering   of   stock   by   the   Company   (or   a   company
 
                                       48
<PAGE>
which  controls the Company), the Company has  agreed to use its best efforts to
use the proceeds from such an offering  to pay all of the outstanding  principal
and  interest under the Senior Manager Performance Notes. The Company intends to
utilize a portion of the net proceeds  of this offering to fund such  repayment.
See "Use of Proceeds."
 
    Mr.  Griffin ("Griffin") resigned from the  Company on February 12, 1996. In
connection with  his  resignation,  Griffin  and  the  Company  entered  into  a
settlement and non-competition agreement (the "Settlement Agreement"). Under the
Settlement  Agreement, Griffin has released the Company from any and all actions
which he may have against  the Company and is  to receive, as full  satisfaction
and  settlement of any and all claims that  he may have against the Company: (i)
$30,751.66 per month from February  1996 through February 1997; (ii)  $20,751.66
per month from March 1997 through February 1999; (iii) $15,751.66 per month from
March  1999 through December 1999;  and (iv) payment, pursuant  to its terms, of
the Senior Manager Performance Note which was issued by the Company to  Griffin,
and  which, at March 15,  1996 had an aggregate  principal amount outstanding of
$800,000. In addition, the Company has agreed to pay all amounts due and payable
to a  health  insurance carrier  for  the  cost of  providing  health  insurance
coverage  to Griffin until the  earlier to occur of (x)  January 1, 1997 and (y)
the date on which Griffin becomes employed.
 
    Under the terms of the Settlement Agreement and pursuant to a waiver to  the
Stockholders  Agreement among the Company and  each of its stockholders, Griffin
retained ownership  of  138,700  shares  of  the  Company's  Common  Stock;  the
remaining  92,500  shares  of Common  Stock  which  Griffin owned  prior  to his
resignation were repurchased by the Senior Managers and the Managers (as defined
below) in accordance with the Stockholders Agreement. The Stockholders Agreement
will terminate upon consummation of the offering.
 
TRANSACTIONS WITH OTHER MANAGERS
 
    In January  1995, the  Company issued  shares representing  an aggregate  of
approximately 4% of its outstanding Common Stock to certain other members of the
Company's management (the "Managers") in exchange for (i) cash for the par value
of the securities purchased and (ii) secured promissory notes from such Managers
payable  in an aggregate amount of  $869,295 (the "Manager Purchase Notes"). The
Manager Purchase Notes accrue interest at a rate of 7% per annum and interest is
payable annually beginning  December 31, 1995,  with the principal  and a  final
interest payment to be paid December 31, 1999. The amounts due under the Manager
Purchase  Notes may be prepaid at any time without penalty. The Manager Purchase
Notes are  secured by  a pledge  of the  individual Managers'  shares of  Common
Stock.  Since the Company  exceeded its 1995 performance  goal, in December 1995
the Company paid  a special  bonus to  each Manager  equal to  (i) all  interest
accrued  on the Manager Purchase Note through  December 31, 1995 and (ii) 20% of
the outstanding principal amount of the Manager Purchase Note.
 
    In November 1994, the  Company and the Managers  also entered into  security
agreements. The security agreements provide, among other things, for the payment
to  the Managers of an  aggregate amount of $4.2  million, payable in 60 monthly
installments beginning January 1, 1995 and ending December 1, 1999. At March  1,
1996,  approximately  $3.0 million  of such  payments remained  to be  paid. The
payments under  these  security agreements  are  contingent upon  the  Manager's
continued  employment  with  the  Company. See  "Management  --  Agreements with
Managers."
 
TRANSACTIONS WITH GLOBE AND GLOBE AFFILIATES
 
    As described above,  in July  1993, the Company  issued to  Globe shares  of
Common  Stock representing a 50% equity interest in the Company and 1,400 shares
of Series  A  Preferred  Stock  in  exchange  for  $100,000  and  $1.4  million,
respectively.  Globe, by virtue of an agreement among the stockholders affording
Globe the right to elect  a majority of the Board  of Directors of the  Company,
has  had and continues to exercise control over the Company. This agreement will
terminate upon consummation of  the offering. The Series  A Preferred Stock  was
redeemed for $1.4 million in April 1996. Mr. Clegg, Chairman of the Board, Chief
Executive  Officer and  President of  the Company, is  also the  Chairman of the
Board, Chief Executive Officer and controlling stockholder of Globe.
 
                                       49
<PAGE>
    In 1994, the Company and Globe entered into a management agreement, pursuant
to which  Globe provides  certain management,  treasury, legal,  purchasing  and
other  administrative services to the Company.  The amount of the management fee
paid by  the  Company  to  Globe for  services  rendered  under  the  management
agreement  is  based on  a percentage  of the  Company's gross  sales; provided,
however, that  after  December  31,  1997, such  management  fee  cannot  exceed
$750,000  plus expenses for any given year. The Company incurred management fees
to Globe of $464,000 and $558,000  for services in 1994 and 1995,  respectively,
and  through the  date of  the consummation of  the offering  will have incurred
management fees to  Globe of approximately  $350,000 for services  in 1996.  The
management agreement will be terminated upon consummation of the offering.
 
    As a result of the July 1993 issuances and the Senior Manager Repurchase, in
September  1994, the Company  and Globe became a  consolidated group for federal
tax purposes. As  a result,  Globe and the  Company entered  into a  tax-sharing
agreement which specifies the allocation and payment of liabilities and benefits
arising  from the filing of a consolidated tax return. The tax sharing agreement
requires the Company to pay its share of the consolidated federal tax liability,
as if it has taxable income, and to be compensated if losses or credits generate
benefits that are utilized to reduce the consolidated tax liability. The Company
will continue to be  included in the consolidated  group with Globe through  the
consummation  of the offering. The tax sharing agreement will be terminated upon
consummation of the offering.
 
   
    The Company purchases, through independent distributors, shingles and  other
roofing  products  manufactured  by Globe.  The  Company does  not  purchase any
products directly from Globe. In 1995, the Company purchased approximately  $1.5
million of Globe roofing products through independent distributors, representing
approximately  16% in  dollar volume  of all  roofing products  purchased by the
Company.  The  Company   believes  that  the   prices  charged  by   independent
distributors  for  Globe products  are competitive  with comparable  products of
other roofing product manufacturers. The Company will continue to purchase Globe
products through  independent  distributors  following  the  completion  of  the
offering and the amount of such purchases may increase.
    
 
    In February 1996, the Company loaned Globe $1.5 million, at an interest rate
of  approximately  8.25% per  annum. The  entire amount  of such  principal plus
interest was repaid in April 1996. In  June 1995, the Company loaned Globe  $1.0
million  at an interest rate of approximately 9.65% per annum. The entire amount
of such principal plus  interest was repaid in  November 1995. During 1994,  the
Company  loaned Globe $1.5 million at an interest rate of approximately 7.5% per
annum. The entire amount of such principal plus interest was repaid by Globe  in
September  1994.  The Company  does not  intend to  loan money  to Globe  in the
future. In addition, in the past the Company has guaranteed a certain portion of
Globe's indebtedness.  The amount  the  Company guaranteed  was limited  by  the
available  borrowing under the Company's bank line of credit; provided, however,
that the amount guaranteed by the  Company could not exceed $3.0 million.  Until
July  1995, the Company  guaranteed $3.0 million  of Globe's indebtedness. Since
July 1995, the Company has not  guaranteed any of Globe's indebtedness and  does
not intend to guarantee any of Globe's indebtedness in the future.
 
    During  1994,  the Company  paid  $150,000 to  Catalog,  of which  Mr. Clegg
(Chairman of the Board, Chief Executive Officer and President of the Company) is
the Chairman of the Board, Chief Executive Officer and controlling  stockholder,
for  (i) warrants (the "Catalog  Warrants") to purchase 3,275  shares of Class A
Common Stock, par value $.01 per share, of Catalog (the "Catalog Common"),  (ii)
the  prepayment for 3,000 to  4,000 sales leads expected  to be generated by the
home improvement catalog produced by Catalog's wholly-owned subsidiary, HI, Inc.
and (iii) the prepayment for certain  call center services provided by HI,  Inc.
to  the Company. HI, Inc.  provided the Company with all  of the sales leads and
call center services set forth above in 1994 and 1995. The Catalog Warrants  are
exercisable  at  a  price  of  $100 per  share  of  Catalog  Common  (subject to
adjustment) at  any  time before  August  1, 1997,  at  which time  the  Catalog
Warrants  expire. No value was ascribed to the Catalog Warrants because the fair
market value of the shares of Catalog Common into which they are exercisable was
determined to be below the exercise  price. Transfer of the Catalog Warrants  is
restricted to certain individuals or entities.
 
                                       50
<PAGE>
    HI,  Inc. provides call center services for certain of the Company's regions
for which HI, Inc. is  paid a predetermined amount for  each sales lead that  it
handles.  The $150,000  payment described above  covered the costs  of all sales
leads and call center  services purchased by the  Company from HI, Inc.  through
December  31, 1995. The Company believes that the prices charged by HI, Inc. are
competitive with the  prices charged  by comparable call  center providers.  The
Company  will continue to purchase call  center services from HI, Inc. following
completion of the offering.
 
   
    The  Company  has  engaged  in   negotiations  regarding  the  purchase   of
substantially  all of the assets, including customer  lists and the right to use
the "Handy Craftsmen" name, from Handy Craftsmen, a majority-owned subsidiary of
Catalog, for approximately $2.0 million in  cash. Handy Craftsmen is engaged  in
the  marketing  and contracting  of home  repair services  under the  Sears name
pursuant to a license  agreement with Sears. Catalog  acquired a ninety  percent
interest,  on a fully diluted basis, in Handy Craftsmen in September 1994 for no
cash consideration. Simultaneously with the acqusition, Handy Craftsmen  entered
into  a five-year employment  agreement with Mr. Fred  Bies, the individual who,
along with his  wife, was  previously the  owner and  is, along  with his  wife,
currently the minority owner of Handy Craftsmen, and a management agreement with
HI,  Inc., a  wholly-owned subsidiary of  Catalog, pursuant  to which management
services are provided to Handy Craftsmen. The employment agreement provides  for
an annual base salary of $50,000 and an annual incentive bonus of up to $50,000.
Handy  Craftsmen has not  paid HI, Inc.  the management fees  as required by the
management  agreement.  Catalog  has  loaned  approximately  $100,000  to  Handy
Craftsmen  since the acquisition.  The Company believes  that the acquisition of
Handy Craftsmen, if completed,  will expand the range  of "need based"  services
that  the Company offers under the Sears name, will allow the Company to further
utilize the Company's  existing sales leads  and will provide  a good source  of
additional  leads for  the Company's  core business.  The terms  of purchase are
being negotiated on behalf  of the Company by  Messrs. Gillespie and  Cianciosi,
both  of whom are executive officers (with  Mr. Gillespie also being a director)
of the Company. These individuals have no affiliation with Globe or Catalog. The
terms of purchase are  being negotiated on  behalf of Catalog  by a director  of
Catalog who has no affiliation with Diamond or Globe. The Company's valuation of
Handy  Craftsmen is based on the value  of the Sears license agreement (assuming
it is expanded to cover a greater geographic area than the Chicago and Milwaukee
markets prior to the acquisition), the  expected revenues and earnings of  Handy
Craftsmen  and  the  synergistic benefits  that  Handy Craftsmen  brings  to the
Company. At the  time of the  acquisition by Catalog,  Handy Craftsmen was  only
licensed  in the Chicago  market and was not  profitable. Since the acquisition,
Catalog has developed and implemented a computerized system whereby sales  leads
are  qualified,  appointments  are scheduled  and  services are  performed  in a
streamlined and efficient manner leading  to lower costs, increased revenue  and
greater  profitability and  has expanded  Handy Craftsmen's  operations into the
Milwaukee  market.  As  a  result,  the  Company  believes  Catalog  has   added
significant value to Handy Craftsmen. The Company believes that the transaction,
if  completed, will be fair  and beneficial to the  stockholders of the Company.
There  is  no  assurance  that  the  transaction  will  be  consummated  or,  if
consummated,  that  the  final  terms  will  not  differ  from  those  currently
contemplated.  The  Company  has  provided  computer,  payroll  and   accounting
services,  as  well as  employees  and office  space  to Handy  Craftsmen. Handy
Craftsmen has  reimbursed  the  Company  for such  services  on  a  cost  basis.
Following  the completion of the offering,  the Company will continue to provide
such services to Handy Craftsmen and will continue to charge Handy Craftsmen the
cost of  such services.  See  "Risk Factors  --  Certain Transactions  with  and
Payments   to  Principal   Stockholder",  "Use   of  Proceeds"   and  "--  Legal
Proceedings."
    
 
   
    The Company anticipates that it will continue to purchase Globe products and
HI, Inc.  call  center services.  The  Company has  adopted  a policy  that  all
transactions  between the  Company and  any related  party, including  Globe and
Catalog and their affiliates, will be on terms no less favorable to the  Company
than  terms  the Company  believes would  be  available from  unaffiliated third
parties. Globe licenses the name "Diamond Shield" to the Company pursuant to  an
exclusive, royalty-free, perpetual license. The Company anticipates that it will
have  the following  relationships with  Globe and  affiliates of  Globe and Mr.
Clegg following completion of the offering:  Globe will remain a stockholder  of
the  Company; Messrs. Clegg,  Stinson and Pollock and  Ms. Patterson will remain
executive officers and/or
    
 
                                       51
<PAGE>
directors of Globe and the Company; the Company will continue to purchase  Globe
products through independent distributors; the license agreement with Globe will
continue;  and  the  services provided  to  Handy Craftsmen  will  continue. The
Company does not anticipate any other relationships with Globe and affiliates of
Globe and  Mr. Clegg  following the  offering. See  "Management" and  "--  Legal
Proceedings."
 
   
    Upon  consummation of the offering, the Company will pay a special, one-time
dividend of $8.6 million to  its currently existing stockholders, which  include
management  and Globe, with a portion of  the net proceeds from the offering. In
April 1996, the Company redeemed all of its outstanding Series A Preferred Stock
for $1.4  million  from  Globe.  As  an  80%  stockholder,  Globe  will  receive
approximately  $6.9 million  of the  dividend. The price  at which  the Series A
Preferred Stock was redeemed was equal to  the purchase price paid by Globe  for
the Series A Preferred Stock in July 1993. No dividends or interest were paid to
Globe with respect to the Series A Preferred Stock. See "Use of Proceeds."
    
 
LEGAL PROCEEDINGS
 
    International  Equity Capital Growth Fund, L.P. ("IECGF") owns approximately
24% of the common stock  (on a fully diluted basis)  of Globe. In October  1994,
IECGF  indicated to Mr. Clegg  that it desired liquidity  and wanted to sell its
interest in Globe.  Discussions took place  among various Globe  representatives
and  representatives  of  IECGF  regarding such  a  transaction,  but  IECGF has
demanded a price which  Globe has been  unwilling and unable  to meet. Globe  is
aware  of negotiations which  IECGF has had  with parties unrelated  to Globe in
attempts to sell its position, however, no transaction has occurred. In light of
this, representatives of  IECGF have taken  a variety of  actions which, in  the
opinion  of certain members of Globe  management, have been detrimental to Globe
and are intended to strengthen the  negotiating position of IECGF. In a  meeting
in  April 1996, counsel for  IECGF, in the course  of negotiations regarding the
possible purchase of IECGF's  interest, threatened to  file litigation if  Globe
did  not arrange to purchase  the IECGF position. This  threat of litigation did
not include any indication of the nature of the claims that would be asserted by
IECGF.
 
    On May 14,  1996, IECGF  filed a purported  derivative action  on behalf  of
Globe  and the Company against  Mr. Clegg and Jacob  Pollock, a director of both
Globe and the Company, in  the Court of Chancery of  the State of Delaware.  The
complaint  alleges, among  other things, that  Mr. Clegg  breached his fiduciary
duty to the Company by causing Catalog (in lieu of the Company) to acquire Handy
Craftsmen and  by  virtue  of  the $2,000,000  purchase  price  the  Company  is
contemplating  paying to Catalog for the assets of Handy Craftsmen. IECGF claims
such price is  in excess of  the true value  of those assets  by an  unspecified
amount.  The  complaint also  challenges as  excessive  the $150,000  payment to
Catalog described above which was paid for the purchase of warrants, sales leads
and call center services. No other  specific transactions are challenged in  the
complaint   relating  to  the  Company's   affairs.  The  complaint  also  makes
allegations against Mr. Clegg and Mr. Pollock which include breach of  fiduciary
duty   as  a  result  of  alleged  conflicts  of  interest  related  to  certain
transactions which have been consummated at Globe.
 
    The Company  believes  that the  allegations  of the  complaint  are  wholly
without  merit. Mr. Clegg and Mr. Pollock  strongly deny the breaches alleged by
the complaint. Globe believes that the conduct of IECGF in bringing such  action
is  an attempt at forcing Globe to purchase IECGF's interest on terms that Globe
believes are  not in  Globe's best  interest.  Mr. Clegg  and Mr.  Pollock  have
indicated that they intend to vigorously defend the action.
 
                                       52
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
    The  following  table  sets forth  certain  information  as of  May  1, 1996
regarding the beneficial  ownership of  the Company's  Common Stock  by (i)  the
Selling  Stockholder,  (ii) each  stockholder  known by  the  Company to  be the
beneficial owner of  more than  five percent of  the outstanding  shares of  the
Company's  Common Stock,  (iii) each  director of  the Company,  (iv) each Named
Executive Officer and (v) all directors and executive officers of the Company as
a group. Except as otherwise indicated, the Company believes that the beneficial
owners of the Common Stock listed  below, based on information provided by  such
owners,  have  sole investment  and voting  power with  respect to  such shares,
subject to community property laws where applicable. Except as set forth  below,
the  address of each of the stockholders  named below is the Company's principal
executive and administrative office.
 
<TABLE>
<CAPTION>
                                                                              NUMBER OF
                                                 SHARES BENEFICIALLY OWNED   SHARES BEING  SHARES BENEFICIALLY OWNED
                                                     PRIOR TO OFFERING         OFFERED         AFTER OFFERING (1)
                                                 --------------------------  ------------  --------------------------
NAME                                               NUMBER      PERCENT (2)      NUMBER       NUMBER      PERCENT (2)
- -----------------------------------------------  -----------  -------------  ------------  -----------  -------------
<S>                                              <C>          <C>            <C>           <C>          <C>
Globe Building Materials, Inc. (3).............    5,000,000        80.0%        733,000     4,267,000        47.7%
C. Stephen Clegg (4)...........................    5,000,000        80.0         733,000     4,267,000        47.7
James M. Gillespie.............................      136,350         2.2          --           136,350         1.5
Frank Cianciosi................................      136,350         2.2          --           136,350         1.5
James F. Bere, Jr..............................      --            --             --           --            --
Jacob Pollock (3)(5)...........................    5,000,000        80.0         733,000     4,267,000        47.7
George A. Stinson (3)(5).......................    5,000,000        80.0         733,000     4,267,000        47.7
Jerome Cooper..................................      136,350         2.2          --           136,350         1.5
Rodger Ibach (1)...............................      136,350         2.2          --           136,350         1.5
Donald Griffin (1)(6)..........................      138,700         2.2          --           138,700         1.6
All directors and executive officers as a group
 (10 persons) (4)..............................    5,545,400        88.7         733,000     4,812,400        53.8
</TABLE>
 
- ------------------------
(1) Assumes no exercise of the  Underwriters' over-allotment option to  purchase
    up  to 100,000  shares from  Globe, 137,950 shares  from the  Company and an
    aggregate  of  275,050   shares  from   Messrs.  Ibach   and  Griffin.   See
    "Underwriting."
 
(2) Percentage  of beneficial ownership  is based on  6,249,950 shares of Common
    Stock outstanding as of  May 1, 1996, and  8,936,950 shares of Common  Stock
    outstanding after completion of the offering.
 
(3) The  address of Globe  Building Materials, Inc.  is 2230 Indianapolis Blvd.,
    Whiting, Indiana 46394. Mr. Clegg controls approximately 57.0% of the common
    stock of Globe through  direct ownership and  through ownership by  entities
    Mr.  Clegg controls. In addition, Mr.  Clegg controls approximately 11.0% of
    the common  stock  of  Globe  through voting  agreements  with  other  Globe
    stockholders. Messrs. Pollock and Stinson own approximately 1.7% and 1.4% of
    the common stock of Globe, respectively.
 
(4) Includes  all  shares owned  by Globe.  Mr. Clegg  may be  deemed to  be the
    beneficial owner of such  shares by virtue of  his positions as Chairman  of
    the Board, Chief Executive Officer and controlling stockholder of Globe.
 
(5) Includes  all  shares owned  by Globe.  Messrs. Pollock  and Stinson  may be
    deemed beneficial owners  of the shares  owned by Globe  by virtue of  their
    positions  as  directors  of  Globe. Messrs.  Pollock  and  Stinson disclaim
    beneficial ownership of such shares.
 
(6) The address of  Mr. Griffin is  3637 Woodlake Dr.,  Bonita Springs,  Florida
    33923.  Mr. Griffin  resigned as  Chief Executive  Officer, Chairman  of the
    Board and a director of the Company effective February 12, 1996.
 
    Certain of the shares  as to which the  Underwriters hold an  over-allotment
option will be sold to the Underwriters, if such option is exercised, by Messrs.
Ibach  and  Griffin. The  defined term  "Selling  Stockholders" means  Globe and
Messrs. Ibach and Griffin, collectively.
 
                                       53
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
    The authorized capital stock of  the Company consists of 29,000,000  shares,
of  which 25,000,000  shares are  Common Stock, par  value $.001  per share, and
4,000,000 shares are Preferred Stock, par value $.001 per share. At December 31,
1995, after giving effect  to (i) the reclassification  and stock split of  each
outstanding  share of  the Company's  Class A  Voting Common  Stock and  Class B
Nonvoting Common Stock into 50 shares of Common Stock and (ii) the redemption of
all of the Company's outstanding Series A Preferred Stock, there were  6,249,950
shares  of Common Stock outstanding and held of record by 18 stockholders and no
shares of  Preferred  Stock  outstanding.  After  completion  of  the  offering,
8,936,950  shares of  Common Stock will  be issued and  outstanding, assuming no
exercise of the Underwriters' over-allotment option.
 
    The following description of  the capital stock of  the Company and  certain
provisions of the Company's Amended Certificate and Amended By-Laws is a summary
and  is qualified in its  entirety by the provisions  of the Amended Certificate
and Amended  By-Laws,  which  have  been filed  as  exhibits  to  the  Company's
Registration Statement, of which this Prospectus is a part.
 
COMMON STOCK
 
    The  issued and outstanding shares of Common Stock are, and the shares being
offered hereby will, upon  payment therefor, be validly  issued, fully paid  and
nonassessable.  Subject to the right of  holders of Preferred Stock, the holders
of outstanding shares of Common Stock  are entitled to receive dividends out  of
assets legally available therefor at such times and in such amounts as the Board
of  Directors may from time to time determine. See "Dividend Policy." The shares
of Common Stock are neither redeemable nor convertible, and the holders  thereof
have  no preemptive  or subscription  rights to  purchase any  securities of the
Company. Upon liquidation, dissolution or winding up of the Company, the holders
of Common Stock are  entitled to receive,  pro rata, the  assets of the  Company
which  are legally  available for distribution,  after payment of  all debts and
other liabilities and subject  to the prior rights  of any holders of  Preferred
Stock  then outstanding. Each  outstanding share of Common  Stock is entitled to
one vote  on all  matters  submitted to  a vote  of  stockholders. There  is  no
cumulative voting in the election of directors.
 
PREFERRED STOCK
 
    The Company's Amended Certificate authorizes the Board of Directors to issue
the  Preferred Stock  in classes  or series  and to  establish the designations,
preferences, qualifications, limitations or restrictions of any class or  series
with  respect  to the  rate and  nature of  dividends, the  price and  terms and
conditions on  which  shares may  be  redeemed,  the terms  and  conditions  for
conversion  or exchange  into any  other class  or series  of the  stock, voting
rights and other terms. The Company  may issue, without approval of the  holders
of  Common  Stock, Preferred  Stock which  has  voting, dividend  or liquidation
rights superior to the Common Stock and which may adversely affect the rights of
holders of  Common  Stock. The  issuance  of Preferred  Stock,  while  providing
flexibility  in  connection  with  possible  acquisitions  and  other  corporate
purposes, could, among other  things, adversely affect the  voting power of  the
holders  of Common  Stock and  could have the  effect of  delaying, deferring or
preventing a change in control of the  Company. The Company has no present  plan
to issue any shares of Preferred Stock.
 
CERTAIN STATUTORY PROVISIONS
 
    The  Company is subject  to Section 203 of  the Delaware General Corporation
Law ("Section 203"). Section 203 prohibits a publicly held Delaware  corporation
from engaging in a "business combination" with an "interested stockholder" for a
period  of three  years after the  time of  the transaction in  which the person
became an interested stockholder, unless (i) prior to such time of the  business
combination  or the  transaction which resulted  in the  stockholder becoming an
interested stockholder, the transaction is approved by the board of directors of
the corporation, (ii) upon consummation of the transaction which resulted in the
stockholder becoming an interested stockholder, the interested stockholder  owns
at  least 85% of the outstanding voting stock, or (iii) at or subsequent to such
time, the business combination is approved by the board of directors and by  the
affirmative vote
 
                                       54
<PAGE>
of  at least 66  2/3% of the outstanding  voting stock that is  not owned by the
interested stockholder. For  purposes of Section  203, a "business  combination"
includes  a merger,  asset sale  or other  transaction resulting  in a financial
benefit to  the interested  stockholder, and  an "interested  stockholder" is  a
person  who,  together with  affiliates and  associates,  owns (or  within three
years, did own) 15% or more of the corporation's voting stock.
 
TRANSFER AGENT AND REGISTRAR
 
    The transfer agent and  registrar for the Common  Stock is Harris Trust  and
Savings Bank, Chicago, Illinois.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Upon completion of the offering, the Company will have outstanding 8,936,950
shares  of Common  Stock (9,074,900  shares if  the Underwriters' over-allotment
option is  exercised  in  full).  All of  the  3,420,000  shares  (assuming  the
Underwriters' over-allotment option is not exercised) sold in this offering will
be  freely  tradeable  by persons  other  than  affiliates of  the  Company. The
remaining 5,516,950 shares of Common Stock were issued by the Company in private
transactions not  involving  a  public  offering,  are  treated  as  "restricted
securities"  for purposes  of Rule 144,  and may  not be resold  unless they are
registered under the Securities Act or are resold pursuant to an exemption  from
registration,  including the exemption provided under Rule 144 of the Securities
Act.
 
RULE 144
 
    In general, Rule 144, as currently in effect, provides that a person who  is
an affiliate of the Company or who beneficially owns shares which are issued and
sold  in reliance  upon exemptions  from registration  under the  Securities Act
("Restricted Shares") must  own such Restricted  Shares for at  least two  years
before  they may  be sold.  Further, Rule  144 limits  the amount  of Restricted
Shares which can  be sold, so  that the number  of shares sold  by a person  (or
persons  whose sales  are aggregated),  within any  three-month period  does not
exceed the  greater  of  1% of  the  then  outstanding shares  of  Common  Stock
(beginning on the 91st day immediately after the offering) or the average weekly
trading  volume in the Common Stock during the four calendar weeks preceding the
filing of a notice of intent to sell.  Sales under Rule 144 are also subject  to
certain  manner-of-sale provisions, notice requirements  and the availability of
current public  information about  the Company.  However, a  person who  is  not
deemed  to have been an "affiliate" of the  Company at any time during the three
months preceding a sale, and who has beneficially owned Restricted Shares for at
least three years, would be entitled to sell such shares under Rule 144  without
regard  to volume limitations, manner-of-sale provisions, notice requirements or
the availability of current public information about the Company.
 
    In addition, any employee of the  Company who purchased his shares  pursuant
to  certain plans or contracts may be  entitled to rely on the resale provisions
of Rule 701. Rule  701 permits affiliates  to sell their  Rule 701 shares  under
Rule  144 without  complying with the  holding period requirements  of Rule 144.
Rule 701 further provides that non-affiliates  may sell such shares in  reliance
on  Rule  144  without having  to  comply  with the  public  information, volume
limitation or notice provisions of Rule 144. In both cases, a holder of Rule 701
shares is required  to wait until  the 91st day  immediately after the  offering
before  selling such shares. The Company sold  268,750 shares of Common Stock to
its employees pursuant to Rule 701.
 
    The Company, the Selling Stockholder and the other stockholders, holding  in
the aggregate 5,516,950 shares of Common Stock, or 61.7% of the shares of Common
Stock outstanding after the offering, have, subject to certain exceptions in the
case  of  the Company,  agreed  that they  will not  sell,  contract to  sell or
otherwise dispose of any shares of  Common Stock or securities convertible  into
Common  Stock (except Common Stock issued pursuant  to options to be granted and
issued upon consummation of  the offering) for  a period of  180 days after  the
date of this Prospectus, without the
 
                                       55
<PAGE>
prior  written consent of William Blair & Company, L.L.C., except for the Common
Stock offered hereby. See  "Underwriting." After the  expiration of the  lock-up
period,  up to 5,516,950  shares may be freely  tradeable, subject to compliance
with the terms and conditions of Rule 144.
 
    Prior to the offering, there has been no established trading market for  the
Common  Stock, and  no predictions can  be made as  to the effect  that sales of
Common Stock under Rule 144, pursuant to a registration statement or  otherwise,
or  the availability of shares of Common Stock for sale, will have on the market
price prevailing from time to time. Sales of substantial amounts of Common Stock
in the  public market,  or the  perception that  such sales  could occur,  could
depress  the prevailing market price. Such sales may also make it more difficult
for the Company to  sell equity securities or  equity-related securities in  the
future  at a  time and  price that  it deems  appropriate. See  "Risk Factors --
Shares Eligible for Future Sale; Registration Rights."
 
    The Company intends to  file a registration  statement under the  Securities
Act  to register an aggregate of 670,000  shares reserved for issuance under the
Stock Option Plan  and the Director  Stock Plan, thus  permitting the resale  of
such shares by non-affiliates in the public market without restriction under the
Securities  Act, subject, however, to vesting  requirements with the Company and
the lock-up agreements described above.
 
REGISTRATION RIGHTS
 
    Pursuant to an agreement between Globe and the Company, Globe is entitled to
certain rights with respect  to the registration of  its shares of Common  Stock
under  the  Securities Act.  If  the Company  proposes  to register  any  of its
securities under  the  Securities Act,  Globe  is  entitled to  notice  of  such
registration  and is  entitled to  include, at the  Company's expense,  all or a
portion of its shares  therein, subject to certain  conditions. Globe also  may,
subject to certain conditions, require the Company, on not more than 2 occasions
(not  including this offering), at the Company's expense, to file a registration
statement on Form S-1  under the Securities  Act with respect  to its shares  of
Common  Stock, and the Company is required to use its best efforts to effect the
registration. In addition, Globe may, subject to certain conditions, require the
Company, on not more than two occasions  per year, at the Company's expense,  to
register its shares on Forms S-2 and S-3 when such forms become available to the
Company.
 
                                       56
<PAGE>
                                  UNDERWRITING
 
    The  Company and the  Selling Stockholder have  entered into an Underwriting
Agreement (the "Underwriting  Agreement") with  the underwriters  listed in  the
table  below (the "Underwriters"),  for whom William Blair  & Company, L.L.C. is
acting as  representative  (the  "Representative"). Subject  to  the  terms  and
conditions  set forth in the Underwriting Agreement, the Company and the Selling
Stockholder have agreed to  sell to each  of the Underwriters,  and each of  the
Underwriters  has severally agreed to purchase  from the Company and the Selling
Stockholder, the  number of  shares  of Common  Stock  set forth  opposite  each
Underwriter's name in the table below.
 
<TABLE>
<CAPTION>
UNDERWRITERS                                                                 NUMBER OF SHARES
- ---------------------------------------------------------------------------  -----------------
<S>                                                                          <C>
William Blair & Company, L.L.C.............................................
 
                                                                             -----------------
    Total..................................................................        3,420,000
                                                                             -----------------
                                                                             -----------------
</TABLE>
 
    Subject  to  the terms  and conditions  of  the Underwriting  Agreement, the
Underwriters have agreed to purchase all of the Common Stock being sold pursuant
to the Underwriting Agreement if any  is purchased (excluding shares covered  by
the  over-allotment option granted  therein). In the  event of a  default by any
Underwriter, the Underwriting Agreement provides that, in certain circumstances,
purchase commitments of the non-defaulting Underwriters may be increased or  the
Underwriting Agreement may be terminated.
 
    The  Representative has advised the Company and the Selling Stockholder that
the Underwriters propose to  offer the Common Stock  to the public initially  at
the  public offering price set forth on the cover page of this Prospectus and to
selected dealers at  such price less  a concession  of not more  than $      per
share.  Additionally, the Underwriters may allow, and such dealers may re-allow,
a concession not in excess  of $ per share to  certain other dealers. After  the
initial  public offering, the public offering  price and other selling terms may
be changed by the Representative.
 
    The Company and the Selling Stockholders have granted to the Underwriters an
option, exercisable  within  30 days  after  the  date of  this  Prospectus,  to
purchase  up  to  an aggregate  of  an  additional 137,950  and  375,050 shares,
respectively, of Common  Stock at the  same price per  share to be  paid by  the
Underwriters  for the other shares offered  hereby. If the Underwriters purchase
any of such additional shares pursuant to this option, each Underwriter will  be
committed   to  purchase  such  additional  shares  in  approximately  the  same
proportion as set forth  in the table above.  The Underwriters may exercise  the
option  only  for  the purpose  of  covering  over-allotments, if  any,  made in
connection with the distribution of the Common Stock offered hereby.
 
    The Company, the Selling Stockholders and all other current stockholders  of
the  Company have agreed not  to sell, contract to  sell or otherwise dispose of
any shares of Common Stock or  securities convertible into Common Stock  (except
Common  Stock  issued  pursuant  to  options  to  be  granted  and  issued  upon
consummation of the offering) for  a period of 180 days  after the date of  this
Prospectus,  without the written  consent of the  Representative, except for the
Common Stock offered hereby. See "Shares Eligible For Future Sale -- Rule 144."
 
    There has been no public market for the Common Stock prior to the  offering.
The  initial  public  offering price  of  the  shares of  Common  Stock  will be
determined by negotiation between the  Company, the Selling Stockholder and  the
Representative.  Among the factors  to be considered  in determining the initial
public offering price  are prevailing market  and economic conditions,  revenues
and earnings
 
                                       57
<PAGE>
of  the  Company,  estimates of  the  business  potential and  prospects  of the
Company, the present state of  the Company's business operations, an  assessment
of  the  Company's management  and  the consideration  of  the above  factors in
relation to market valuations of selected publicly-traded companies.
 
    The Representative has informed the Company that the Underwriters will  not,
without  customer  authority,  confirm sales  to  any accounts  over  which they
exercise discretionary authority.
 
    The Company  and  the Selling  Stockholders  have agreed  to  indemnify  the
Underwriters   and  their  controlling   persons  against  certain  liabilities,
including liabilities under the Securities Act, or to contribute to payments the
Underwriters may be required to make in respect thereof.
 
   
    The Common Stock has been approved  for quotation and trading on the  Nasdaq
National Market under the symbol "DHMS."
    
 
                                 LEGAL MATTERS
 
    The  validity of the  shares of Common  Stock offered hereby  will be passed
upon for the  Company by  McDermott, Will  & Emery,  Chicago, Illinois.  Certain
legal  matters will  be passed  upon for the  Underwriters by  Gardner, Carton &
Douglas, Chicago, Illinois.
 
                                    EXPERTS
 
    The financial statements  of the Company  for the period  from June 1,  1993
(inception  of operations) to December 31, 1993  and as of December 31, 1994 and
1995 and  for the  years  ended December  31, 1994  and  1995 included  in  this
Prospectus  and the  Registration Statement have  been audited by  Ernst & Young
LLP, independent  auditors,  as set  forth  in their  report  thereon  appearing
elsewhere  herein, and are included in reliance  upon such report given upon the
authority of such firm as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The Company  has filed  with  the Securities  and Exchange  Commission  (the
"Commission"),   a  Registration  Statement  on  Form  S-1  (together  with  all
amendments, schedules and exhibits thereto, the "Registration Statement")  under
the  Securities  Act  with respect  to  the  Common Stock  offered  hereby. This
Prospectus, which constitutes  a part  of the Registration  Statement, does  not
contain  all of the information set forth in the Registration Statement, certain
parts of which are omitted in accordance  with the rules and regulations of  the
Commission.  For further information with respect  to the Company and the Common
Stock  offered  hereby,  reference  is  made  to  the  Registration   Statement.
Statements  made in the Prospectus as to the contents of any contract, agreement
or other  document are  not  necessarily complete;  with  respect to  each  such
contract,  agreement or other  document filed as an  exhibit to the Registration
Statement, reference is made to the  exhibit for a more complete description  of
the  matter involved, and each  such statement shall be  deemed qualified in its
entirety by such reference. The Registration Statement and the exhibits  thereto
may  be inspected, without charge, at the public reference facilities maintained
by the  Commission  at Room  1024,  Judiciary  Plaza, 450  Fifth  Street,  N.W.,
Washington, D.C. 20549, and at the Commission's regional offices at Northwestern
Atrium  Center, 500  West Madison  Street, Room 1400,  Chicago, IL  60661, and 7
World Trade Center, Suite 1300, New York, NY 10048. Copies of such material  can
also  be obtained  from the  Public Reference Section  of the  Commission at 450
Fifth Street, N.W., Washington, D.C. 20549, at prescribed rates.
 
                                       58
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
Audited Financial Statements:
Report of Independent Auditors.............................................................................        F-2
Consolidated Balance Sheets as of December 31, 1994 and 1995...............................................        F-3
Consolidated Statements of Operations for the period from June 1, 1993 (inception of operations) to
 December 31, 1993 and for the years ended December 31, 1994 and 1995......................................        F-4
Consolidated Statements of Changes in Common Stockholders' Equity for the period from June 1, 1993
 (inception of operations) to December 31, 1993 and for the years ended December 31, 1994 and 1995.........        F-5
Consolidated Statements of Cash Flows for the period from June 1, 1993 (inception of operations) to
 December 31, 1993 and for the years ended December 31, 1994 and 1995......................................        F-6
Notes to Consolidated Financial Statements.................................................................        F-7
Unaudited Financial Statements:
Unaudited Condensed Consolidated Balance Sheet at March 31, 1996...........................................       F-14
Unaudited Condensed Consolidated Statements of Operations for the three months ended March 31, 1995 and
 1996......................................................................................................       F-15
Unaudited Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 1995 and
 1996......................................................................................................       F-16
Notes to Unaudited Condensed Consolidated Financial Statements.............................................       F-17
</TABLE>
 
                                      F-1
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
The Board of Directors and Stockholders
Diamond Home Services, Inc. and Subsidiaries
 
    We have audited the accompanying consolidated balance sheets of Diamond Home
Services,  Inc.  and Subsidiaries  as of  December  31, 1994  and 1995,  and the
related consolidated statements of  operations, changes in common  stockholders'
equity,  and  cash  flows  for  the  period  from  June  1,  1993  (inception of
operations) to December 31, 1993 and for the two years ended December 31,  1995.
These  financial statements are the  responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements  based
on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our  opinion, the  consolidated financial  statements referred  to above
present fairly, in all material respects, the consolidated financial position of
Diamond Home Services, Inc. and Subsidiaries at December 31, 1994 and 1995,  and
the consolidated results of their operations and their cash flows for the period
from June 1, 1993 (inception of operations) to December 31, 1993 and for the two
years  ended December 31, 1995, in conformity with generally accepted accounting
principles.
 
                                          Ernst & Young LLP
 
Chicago, Illinois
 
February 23, 1996, except as to the
first paragraph of Note 1 for which
the date is April 18, 1996
and Note 14 for which the date is
April 8, 1996
 
                                      F-2
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                                 DECEMBER 31
                                                                                             --------------------
                                                                                               1994       1995
                                                                                             ---------  ---------
                                                                                                (IN THOUSANDS)
<S>                                                                                          <C>        <C>
Current assets:
  Cash and cash equivalents................................................................  $   5,048  $   4,715
  Accounts receivable......................................................................      3,548      3,931
  Prepaids and other current assets........................................................        530        567
  Deferred income taxes....................................................................        496        404
                                                                                             ---------  ---------
Total current assets.......................................................................      9,622      9,617
Property and equipment.....................................................................        847      1,732
Less: Accumulated depreciation.............................................................        (95)      (295)
                                                                                             ---------  ---------
Net property and equipment.................................................................        752      1,437
Intangible assets, net.....................................................................     17,791     17,395
Deferred income taxes......................................................................        491      1,051
Other......................................................................................        619        643
                                                                                             ---------  ---------
Total assets...............................................................................  $  29,275  $  30,143
                                                                                             ---------  ---------
                                                                                             ---------  ---------
                                   LIABILITIES AND COMMON STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable.........................................................................  $   4,897  $   7,643
  Borrowings under bank line of credit.....................................................      7,283     --
  Accrued liabilities......................................................................      2,808      5,434
  Due to stockholders......................................................................      2,054      1,354
  Income taxes payable.....................................................................        904     --
                                                                                             ---------  ---------
Total current liabilities..................................................................     17,946     14,431
Long-term liabilities:
  Warranty.................................................................................      2,201      3,652
  Retention................................................................................        576        965
  Due to stockholders......................................................................      6,216      4,862
                                                                                             ---------  ---------
Total long-term liabilities................................................................      8,993      9,479
Commitments and contingencies (Notes 10 and 11)............................................     --         --
Preferred stock, at redemption price.......................................................      1,400      1,400
Common stockholders' equity:
  Common stock $.001 par value; 25,000,000 shares authorized; 6,249,950 shares issued and
   outstanding.............................................................................          6          6
  Additional paid-in capital...............................................................        119        983
  Officer notes receivable.................................................................     --           (707)
  Treasury stock, at cost (268,750 shares in treasury in 1994).............................         (5)    --
  Retained earnings........................................................................        816      4,551
                                                                                             ---------  ---------
Total common stockholders' equity..........................................................        936      4,833
                                                                                             ---------  ---------
Total liabilities and common stockholders' equity..........................................  $  29,275  $  30,143
                                                                                             ---------  ---------
                                                                                             ---------  ---------
</TABLE>
 
                            See accompanying notes.
 
                                      F-3
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                FOR THE PERIOD FROM JUNE 1 TO DECEMBER 31, 1993
                 AND THE YEARS ENDED DECEMBER 31, 1994 AND 1995
 
<TABLE>
<CAPTION>
                                                                             1993       1994        1995
                                                                           ---------  ---------  -----------
                                                                                    (IN THOUSANDS)
<S>                                                                        <C>        <C>        <C>
Net sales................................................................  $  20,548  $  94,186  $   124,848
Cost of sales............................................................     12,588     56,139       72,245
                                                                           ---------  ---------  -----------
Gross profit.............................................................      7,960     38,047       52,603
Operating expenses:
  Selling, general and administrative expenses...........................      9,113     34,821       45,305
  Amortization expense...................................................         26        275          503
                                                                           ---------  ---------  -----------
Operating profit (loss)..................................................     (1,179)     2,951        6,795
Interest expense, net....................................................     --             39          410
                                                                           ---------  ---------  -----------
Income (loss) before income taxes........................................     (1,179)     2,912        6,385
Income tax provision.....................................................     --            917        2,650
                                                                           ---------  ---------  -----------
Net income (loss)........................................................  $  (1,179) $   1,995  $     3,735
                                                                           ---------  ---------  -----------
                                                                           ---------  ---------  -----------
</TABLE>
 
                            See accompanying notes.
 
                                      F-4
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
       CONSOLIDATED STATEMENTS OF CHANGES IN COMMON STOCKHOLDERS' EQUITY
                FOR THE PERIOD FROM JUNE 1 TO DECEMBER 31, 1993
                 AND THE YEARS ENDED DECEMBER 31, 1994 AND 1995
 
<TABLE>
<CAPTION>
                                                             ADDITIONAL     OFFICER                 RETAINED
                                                  COMMON       PAID-IN       NOTES      TREASURY    EARNINGS
                                                   STOCK       CAPITAL    RECEIVABLE      STOCK     (DEFICIT)    TOTAL
                                                -----------  -----------  -----------  -----------  ---------  ---------
                                                                             (IN THOUSANDS)
<S>                                             <C>          <C>          <C>          <C>          <C>        <C>
Issuance of stock (June 1, 1993)..............   $      10    $     190    $  --        $  --       $  --      $     200
Net loss -- 1993..............................      --           --           --           --          (1,179)    (1,179)
                                                     -----        -----   -----------       -----   ---------  ---------
December 31, 1993.............................          10          190       --           --          (1,179)      (979)
Purchase and retire stock.....................          (4)         (71)      --           --          --            (75)
Purchase of stock for treasury................      --           --           --               (5)     --             (5)
Net income -- 1994............................      --           --           --           --           1,995      1,995
                                                     -----        -----   -----------       -----   ---------  ---------
December 31, 1994.............................           6          119       --               (5)        816        936
Sale of treasury stock........................      --              864         (869)           5      --         --
Repayment of officer notes....................      --           --              162       --          --            162
Net income -- 1995............................      --           --           --           --           3,735      3,735
                                                     -----        -----   -----------       -----   ---------  ---------
December 31, 1995.............................   $       6    $     983    $    (707)   $  --       $   4,551  $   4,833
                                                     -----        -----   -----------       -----   ---------  ---------
                                                     -----        -----   -----------       -----   ---------  ---------
</TABLE>
 
                            See accompanying notes.
 
                                      F-5
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                FOR THE PERIOD FROM JUNE 1 TO DECEMBER 31, 1993
                 AND THE YEARS ENDED DECEMBER 31, 1994 AND 1995
 
<TABLE>
<CAPTION>
                                                                                   1993        1994       1995
                                                                                 ---------  ----------  ---------
                                                                                          (IN THOUSANDS)
<S>                                                                              <C>        <C>         <C>
Operating activities
Net income (loss)..............................................................  $  (1,179) $    1,995  $   3,735
  Adjustments to reconcile net income (loss) to net cash provided by (used in)
   operating activities:
    Depreciation and amortization..............................................         44         393        706
    Deferred income taxes......................................................     --            (987)      (468)
    Other......................................................................       (377)       (225)        37
    Changes in operating assets and liabilities:
      Accounts receivable......................................................     (1,830)     (1,718)       163
      Prepaids and other assets................................................       (194)       (335)       (37)
      Accounts payable.........................................................      2,065       2,832      2,746
      Accrued expenses.........................................................        743       2,035      2,120
      Income taxes payable.....................................................     --             904       (904)
      Warranty.................................................................        308       1,893      1,957
      Retention................................................................        112         463        389
                                                                                 ---------  ----------  ---------
  Net cash provided by (used in) operating activities..........................       (308)      7,250     10,444
Investing activities
  Capital expenditures.........................................................       (244)       (573)      (888)
  Loans originated.............................................................     --          --           (546)
  Organizational costs.........................................................       (262)     --           (107)
  Cash value of life insurance.................................................     --             (17)       (61)
  Acquisition spending.........................................................     --            (240)    --
                                                                                 ---------  ----------  ---------
  Net cash used in investing activities........................................       (506)       (830)    (1,602)
Financing activities
  Payments on notes receivable from officers for treasury stock................     --          --            162
  Borrowings (repayment) of bank line of credit................................      1,187       6,096     (7,283)
  Borrowings from (payments to) stockholders...................................     --           8,270     (2,054)
  Proceeds from issuance of common stock.......................................        200      --         --
  Proceeds from issuance of preferred stock....................................      1,400      --         --
  Payments for purchase of common stock........................................     --         (17,711)    --
                                                                                 ---------  ----------  ---------
  Net cash provided by (used in) financing activities..........................      2,787      (3,345)    (9,175)
                                                                                 ---------  ----------  ---------
  Net increase (decrease) in cash and cash equivalents.........................      1,973       3,075       (333)
  Cash and cash equivalents at beginning of period.............................     --           1,973      5,048
                                                                                 ---------  ----------  ---------
  Cash and cash equivalents at end of period...................................  $   1,973  $    5,048  $   4,715
                                                                                 ---------  ----------  ---------
                                                                                 ---------  ----------  ---------
  Supplemental cash flow disclosure:
    Interest paid..............................................................  $  --      $       78  $     233
                                                                                 ---------  ----------  ---------
                                                                                 ---------  ----------  ---------
    Income taxes paid..........................................................  $  --      $    1,000  $   4,082
                                                                                 ---------  ----------  ---------
                                                                                 ---------  ----------  ---------
</TABLE>
 
                            See accompanying notes.
 
                                      F-6
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
1.  BUSINESS AND ORGANIZATION
    Diamond Home Services, Inc., formerly Diamond Exteriors, Inc. (Home Services
or the Company) is a majority-owned subsidiary of Globe Building Materials, Inc.
(Globe)  and was  incorporated on  May 13, 1993.  Effective April  18, 1996, the
Company transferred substantially all of its assets and liabilities to its newly
formed wholly-owned  subsidiary,  Diamond  Exteriors,  Inc.  (Exteriors),  as  a
capital  contribution and Exteriors made a dividend to the Company of all of the
capital stock of its two wholly-owned subsidiaries, Marquise Financial Services,
Inc. (Marquise),  which  was incorporated  in  Delaware  on July  14,  1995  and
Solitaire  Home Heating and Cooling, Inc. (Solitaire), which was incorporated in
Delaware on  November  27,  1995.  The  accompanying  financial  statements  are
presented  as if  such transfer and  dividend had  taken place on  June 1, 1993.
Accordingly, the  accompanying  consolidated financial  statements  include  the
accounts  of the  Company's wholly-owned  subsidiaries, Exteriors,  Marquise and
Solitaire, collectively referred to as the Company.
 
    The Company provides in-home direct  sales and marketing for installed  home
improvement  products, through direct consumer marketing under a license between
Exteriors and  Sears, Roebuck  and Co.  (Sears), for  the sale,  furnishing  and
installation of roofing, gutters, doors, fencing, and related installed exterior
home  improvement products. The Company commenced its roofing, door, and related
exterior home improvement business on June  1, 1993, and entered into its  first
license  with  Sears on  that date.  During  1994, the  Company was  granted the
license for fencing in certain additional markets. In conjunction with obtaining
the fencing license, certain assets were acquired from the former licensee.  See
Note 9 for information regarding Marquise.
 
    Exteriors  has  negotiated a  new  three-year license  agreement  with Sears
effective January 1, 1996.  License fees are  based on gross  sales and vary  by
product.  License fees  approximated $1,160,000, $7,400,000,  and $13,000,000 in
1993, 1994, and 1995.
 
    On September 23, 1994, the Company and its stockholders approved and adopted
a Stock Purchase Agreement. The agreement resulted in the Company's purchase  of
4,018,800 shares of common stock in exchange for cash and notes payable totaling
$10.9  million,  non-interest-bearing  agreements  with  stockholders  providing
$2,770,100 in equal monthly installments over five years beginning January  1995
and  performance  notes  payable  to the  stockholders  totaling  $4,000,000 and
bearing interest at  9% per  annum effective  January 1,  1995. The  performance
notes  are payable as to both principal and interest in annual amounts following
each of the years 1995 through 1999 if annual earnings, as defined, through 1999
equal  or   exceed  $6,000,000,   $8,000,000,  $11,000,000,   $14,000,000,   and
$17,000,000, respectively. No interest will accrue or be paid if earnings do not
equal  the predetermined bases. Any performance  note principal not paid because
of failure to achieve  the required earnings  through 1999 will  be paid in  the
event  cumulative  earnings,  as  defined, equal  or  exceed  $56,000,000 before
December 31, 2009. Such  performance notes are subordinate  to the bank line  of
credit.  The Company  met the  1995 annual  earnings requirement  related to the
performance notes. In  the event  of an initial  public offering  of its  common
stock,  the Company will use its best efforts to pay the entire unpaid principal
and interest due on the performance notes at the time of an offering.
 
    The  stock  acquisitions  described  above   have  been  reflected  in   the
accompanying  financial statements using the purchase method of accounting as if
Globe made the acquisitions and pushed-down its basis to the Company. Globe,  by
virtue of an agreement among the stockholders affording Globe the right to elect
a  majority of the Board  of Directors of the Company,  has had and continues to
exercise  control  over  the  Company.   This  agreement  will  terminate   upon
consummation  of the  offering. The  cost of the  shares purchased  in excess of
their par value and the direct costs incurred by the Company have been  assigned
to goodwill which is classified on the balance sheet as intangible assets.
 
                                      F-7
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
1.  BUSINESS AND ORGANIZATION (CONTINUED)
    The  Company  retired 3,750,050  shares  of the  common  stock in  1994. The
remaining shares (268,750)  were sold on  a subscription basis  to employees  on
January  2, 1995, in  exchange for $5,000  in cash and  stock subscription notes
receivable totaling  approximately  $864,000.  The notes  bear  interest  at  7%
payable annually.
 
    The  preferred stock of  the Company and approximately  80% of the Company's
outstanding common stock were owned by Globe at December 31, 1995 (approximately
83% at December 31, 1994).
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    PRINCIPLES OF CONSOLIDATION
 
    The consolidated financial  statements include the  accounts of the  Company
and  its wholly  owned subsidiaries  after eliminating  significant intercompany
accounts and transactions.
 
    CASH AND CASH EQUIVALENTS
 
    Cash and cash  equivalents consist of  cash and time  deposits. The  Company
considers  all highly liquid investments with a maturity of three months or less
when purchased to be cash equivalents.
 
    PROPERTY AND EQUIPMENT
 
    Property and equipment  are stated  at cost.  Depreciation is  based on  the
straight-line method over the estimated useful lives of five to seven years.
 
    REVENUE RECOGNITION
 
    The  Company  recognizes revenue  upon completion  of each  installation and
receipt from the customer of a signed certificate of satisfaction.
 
    GOODWILL
 
    The Company amortizes goodwill  over 40 years. The  Company at each  balance
sheet  date evaluates  for recognition of  potential impairment  of its recorded
goodwill against  the  current  and undiscounted  expected  future  cash  flows.
Impairment in recorded goodwill is charged to income when identified.
 
    Goodwill  at December  31, 1994 and  December 31, 1995,  was $17,608,000 and
$17,157,000, net of accumulated amortization of $223,000 and $674,000.
 
    WARRANTY
 
    The Company warrants its installed home improvement products and services to
meet certain manufacturing and material  and labor specifications. The  warranty
policy  is unique for  each installed product  and service, ranges  from 2 to 10
years, is generally for the material cost  and labor, and requires the owner  to
meet  certain preconditions such  as proof of purchase.  The Company accrues for
estimated warranty costs based on an analysis of historical claims data.
 
    ORGANIZATIONAL COSTS
 
    Organizational costs are included in intangible assets and amortized on  the
straight-line method over five years.
 
    USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect  the amounts reported  in the  financial statements and
accompanying notes. Actual results could differ from those estimates.
 
                                      F-8
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
 
    RECLASSIFICATIONS
 
    Certain reclassifications have been made  in the 1993 and 1994  consolidated
financial statements to conform to the 1995 classifications.
 
3.  PROPERTY AND EQUIPMENT
    The cost of property and equipment at December 31 is as follows:
 
<TABLE>
<CAPTION>
                                                                      1994       1995
                                                                    ---------  ---------
<S>                                                                 <C>        <C>
Equipment.........................................................  $     746  $   1,182
Leasehold improvements............................................     --            341
Furniture and fixtures............................................        101        209
                                                                    ---------  ---------
                                                                    $     847  $   1,732
                                                                    ---------  ---------
                                                                    ---------  ---------
</TABLE>
 
4.  ADVERTISING
    The  Company expenses  the cost of  advertising as such  costs are incurred,
except for direct response advertising,  which is capitalized and expensed  over
its  expected  period of  future benefit.  Direct response  advertising consists
primarily of  newspaper  and  radio  advertisements  that  require  the  use  of
designated  phone  numbers  for  responding.  The  capitalized  costs  of direct
advertising are expensed  when the jobs  are completed and  the revenue  related
thereto is recognized, generally within one to three months of the date of sale.
 
    At   December  31,  1994  and  1995,   $550,000  and  $500,000  of  deferred
direct-response  advertising  costs  was  reported  as  noncurrent  assets.  Net
advertising  expense was $1,688,000,  $6,132,000, and $6,239,000  in 1993, 1994,
and 1995.
 
5.  ACCRUED LIABILITIES
    The components of accrued liabilities at December 31 are as follows:
 
<TABLE>
<CAPTION>
                                                                   1994       1995
                                                                 ---------  ---------
<S>                                                              <C>        <C>
Payroll and payroll-related....................................  $   2,531  $   3,979
Warranty.......................................................        103        609
Interest payable to stockholders...............................         34        360
Other..........................................................        140        486
                                                                 ---------  ---------
                                                                 $   2,808  $   5,434
                                                                 ---------  ---------
                                                                 ---------  ---------
</TABLE>
 
6.  DEBT
    At December  31,  1994,  the  Company had  $7,283,000  outstanding  under  a
$12,500,000  bank line of credit, which was  repaid as of the expiration date on
July 31, 1995.  Interest on bank  borrowings was payable  monthly at the  bank's
prime  rate plus 2.75% (11.25% at December 31, 1994). Borrowings were secured by
substantially all of the Company's assets.
 
    Effective February 6, 1996, the Company reestablished a bank line of  credit
for  maximum borrowings of  $15,000,000. Interest on  bank borrowings is payable
monthly at the bank's prime rate or at LIBOR plus 1.5%. The bank line of  credit
requires  the Company to maintain defined  levels of equity and working capital,
and certain financial  ratios, and  limits the  payment of  dividends to  common
stockholders.
 
                                      F-9
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
6.  DEBT (CONTINUED)
    Non-interest-bearing agreements with stockholders provide for the payment of
$2,770,100 in equal monthly installments over five years beginning January 1995.
The Company made payments to stockholders of $554,000 during 1995 related to the
non-interest-bearing  agreements. Also  included in amounts  due to stockholders
are performance notes totaling $4,000,000 and  bearing interest at 9% per  annum
effective  January 1,  1995 (see  Note 1). All  amounts due  to stockholders are
subordinate to the bank line of credit.
 
    The Company's debt approximates fair value at December 31, 1995.
 
7.  INCOME TAXES
    For the period from September 23, 1994 through December 31, 1994 and for the
year ended December 31, 1995, the  Company is included in the consolidated  U.S.
federal  income tax return of Globe.  A tax-sharing agreement exists between the
Company and  Globe specifying  the  allocation and  payment of  liabilities  and
benefits arising from the filing of a consolidated tax return. The impact of the
tax  allocation method requires the Company to pay its share of the consolidated
U.S. federal tax liability if it has  taxable income, and to be compensated  for
losses or credits for benefits which are utilized to reduce the consolidated tax
liability.  There would  be no  difference in the  Company's tax  liability if a
tax-sharing agreement did not exist.
 
    The provision (benefit) for the year ended December 31 is as follows:
 
<TABLE>
<CAPTION>
                                                                   1994       1995
                                                                 ---------  ---------
<S>                                                              <C>        <C>
Current:
  Federal......................................................  $   1,519  $   2,567
  State........................................................        385        551
Deferred:
  Federal......................................................       (813)      (385)
  State........................................................       (174)       (83)
                                                                 ---------  ---------
                                                                 $     917  $   2,650
                                                                 ---------  ---------
                                                                 ---------  ---------
</TABLE>
 
    No current  or  deferred taxes  were  recorded  in 1993  since  a  valuation
allowance  was established  to offset  net deferred  tax assets  at December 31,
1993.
 
    A reconciliation of the  Company's provision for income  taxes based on  the
federal  statutory income  tax rate  to the Company's  effective tax  rate is as
follows:
 
<TABLE>
<CAPTION>
                                                                    1994         1995
                                                                 -----------  -----------
<S>                                                              <C>          <C>
Federal statutory income tax rate..............................       34.0%        34.0%
Increase (decrease) resulting from:
  State income tax, net of federal tax benefit.................        4.8          4.8
  Goodwill amortization........................................        2.6          2.0
  Utilization of federal tax loss carryforward.................      (12.9)       --
  Other, net...................................................        3.0          0.7
                                                                     -----        -----
Effective tax rate.............................................       31.5%        41.5%
                                                                     -----        -----
                                                                     -----        -----
</TABLE>
 
    Deferred tax assets and liabilities  are recognized for the expected  future
tax  impact of  temporary differences between  the carrying amounts  and the tax
basis of assets and liabilities.
 
                                      F-10
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
7.  INCOME TAXES (CONTINUED)
    The significant  components  of  deferred  tax  assets  and  liabilities  at
December 31 are as follows:
 
<TABLE>
<CAPTION>
                                                                   1994       1995
                                                                 ---------  ---------
<S>                                                              <C>        <C>
Deferred tax assets:
  Warranty.....................................................  $     887  $   1,640
  Other........................................................        599        473
                                                                 ---------  ---------
Total deferred tax assets......................................      1,486      2,113
Deferred tax liabilities:
  Advertising..................................................       (315)      (235)
  Depreciation.................................................        (30)      (120)
  Other........................................................       (154)      (303)
                                                                 ---------  ---------
Total deferred tax liabilities.................................       (499)      (658)
                                                                 ---------  ---------
Net deferred tax assets........................................  $     987  $   1,455
                                                                 ---------  ---------
                                                                 ---------  ---------
</TABLE>
 
8.  EMPLOYEE BENEFIT PLAN
    The  Company has one defined-contribution plan that covers substantially all
employees. Annual contributions  are determined  by formula  based on  earnings.
Since inception, there have been no contributions to the Plan.
 
9.  CONSUMER FINANCING
    Marquise  began operations on November  20, 1995. Marquise provides consumer
financing through direct  consumer loans  to customers of  the Company.  Finance
receivables  are  payable through  monthly installments  and  may be  secured or
unsecured. Marquise's  first  billings  for monthly  installments  to  consumers
occurred  on  January  9,  1996. Interest  income  from  finance  receivables is
recognized using  the interest  method. Accrual  of interest  income on  finance
receivables  is suspended when a loan is contractually delinquent for 90 days or
more and resumes when the loan becomes contractually current. No interest income
was recorded during 1995. Provisions for credit losses are charged to income  in
amounts  sufficient to maintain the allowance  at a level considered adequate to
cover the losses  of principal  and interest in  the existing  portfolio. It  is
Marquise's  policy to charge off finance receivables when they are 210 days past
due.
 
    The following  summarized  financial  information  for  Marquise  is  before
elimination of intercompany transactions in consolidation.
 
                                      F-11
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
9.  CONSUMER FINANCING (CONTINUED)
    Financial position at December 31:
<TABLE>
<CAPTION>
                                                                                1995
                                                                              ---------
<S>                                                                           <C>
Assets
  Accounts receivable.......................................................  $     542
  Other assets..............................................................        127
                                                                              ---------
    Total assets............................................................  $     669
                                                                              ---------
                                                                              ---------
Liabilities and stockholder's equity
  Due to Diamond Exteriors, Inc.............................................  $     442
  Other liabilities.........................................................          3
                                                                              ---------
    Total liabilities.......................................................        445
  Stockholder's equity......................................................        224
                                                                              ---------
    Total liabilities and stockholder's equity..............................  $     669
                                                                              ---------
                                                                              ---------
Operations for the period ended December 31:
 
<CAPTION>
 
                                                                                1995
                                                                              ---------
<S>                                                                           <C>
 Total finance and other income.............................................  $  --
  Other costs and expenses..................................................        (43)
                                                                              ---------
  Loss before income tax benefit............................................        (43)
  Income tax benefit........................................................         17
                                                                              ---------
  Net loss..................................................................  $     (26)
                                                                              ---------
                                                                              ---------
Cash flows for the period ended December 31:
<CAPTION>
 
                                                                                1995
                                                                              ---------
<S>                                                                           <C>
  Net cash used in operating activities.....................................  $     (36)
  Net cash used in investing activities.....................................       (656)
  Net cash provided by financing activities.................................        692
                                                                              ---------
  Cash at December 31, 1995.................................................  $  --
                                                                              ---------
                                                                              ---------
</TABLE>
 
10. COMMITMENTS
    The  Company  leases certain  real  property and  equipment  under long-term
noncancelable leases  expiring at  various dates  through 2001.  Future  minimum
lease  payments under noncancelable  operating leases with  initial terms of one
year or more consisted of the following at December 31, 1995:
 
<TABLE>
<S>                                                          <C>
1996.......................................................  $     857
1997.......................................................        655
1998.......................................................        424
1999.......................................................        270
2000.......................................................        178
Thereafter.................................................        107
                                                             ---------
Total minimum lease payments...............................  $   2,491
                                                             ---------
                                                             ---------
</TABLE>
 
    Rent expense was $280,000, $685,000, and $850,000 in 1993, 1994, and 1995.
 
                                      F-12
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
10. COMMITMENTS (CONTINUED)
    During 1994,  the Company  entered into  agreements with  certain  employees
providing  for the payment of $4,230,000 in equal monthly installments over five
years beginning January  1995, contingent  on the continued  employment of  each
employee.  During 1995, payments  of $861,000 were made  to the related employee
group and one employee resigned  forfeiting $274,000 in payments. The  remaining
liability  of $3,095,000  for such contingent  payments is not  reflected in the
consolidated financial statements at December 31, 1995.
 
11. CONTINGENCIES
    The Company is  involved in various  legal actions arising  in the  ordinary
course  of business. Although management cannot  predict the ultimate outcome of
these matters with certainty, it believes, after taking into consideration legal
counsel's evaluation of such actions, that the outcome of these matters will not
have a material effect on the financial position or operations of the Company.
 
12. PREFERRED STOCK
    The preferred stock of the Company consists of 20,000 authorized shares,  of
which  1,400 shares are outstanding and issued  to Globe. The preferred stock is
nonvoting and redeemable upon a liquidation  or sale of control of the  Company,
or at any time at the Company's option, at $1,000 per share. The preferred stock
is not subject to dividend payments.
 
13. RELATED PARTY TRANSACTIONS
    The  Company  has an  agreement with  Globe for  the performance  of various
administrative services. In  consideration for such  services, the Company  pays
management fees based on annual net sales, as defined. The Company believes that
the  cost of such services, on  a stand-alone basis, approximates the management
fees incurred by the Company in  1994 and 1995. The Company incurred  management
fees  of $464,000 and $558,000  for 1994 and 1995,  of which $54,000 and $18,000
were payable at December 31, 1994  and 1995. No management agreement existed  in
1993.
 
14. SUBSEQUENT EVENT
    On  April  8,  1996 the  Board  of  Directors of  the  Company  approved the
reclassification and split of each share of its Class A Voting Common Stock  and
Class  B Nonvoting Common  Stock into 50  shares of Common  Stock to be effected
immediately prior to  the offering.  The accompanying  financial statements  are
presented as if the reclassification and split had taken place on June 1, 1993.
 
                                      F-13
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                     CONDENSED CONSOLIDATED BALANCE SHEEET
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                                   PRO FORMA (1)
                                                                                  MARCH 31, 1996   MARCH 31, 1996
                                                                                  ---------------  --------------
                                                                                          (IN THOUSANDS)
<S>                                                                               <C>              <C>
                                                     ASSETS
Current assets:
  Cash and cash equivalents.....................................................    $        46      $       46
  Accounts receivable...........................................................          6,184           6,184
  Finance company accounts receivable...........................................          7,427           7,427
  Prepaids and other current assets.............................................            717             717
  Deferred income taxes.........................................................            427             427
                                                                                  ---------------  --------------
Total current assets............................................................         14,801          14,801
Net property and equipment......................................................          1,492           1,492
Intangible assets, net..........................................................         17,286          17,286
Deferred income taxes...........................................................          1,063           1,063
Other...........................................................................            866             866
                                                                                  ---------------  --------------
Total assets....................................................................    $    35,508      $   35,508
                                                                                  ---------------  --------------
                                                                                  ---------------  --------------
                                   LIABILITIES AND COMMON STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued liabilities......................................  $      11,034    $      11,034
  Borrowings under bank line of credit..........................................          7,706            7,706
  Due to stockholders...........................................................          1,354            9,954
                                                                                  ---------------  --------------
Total current liabilities.......................................................         20,094           28,694
Long-term liabilities:
  Warranty and retention........................................................          4,971            4,971
  Due to stockholders...........................................................          3,861            3,861
                                                                                  ---------------  --------------
Total long-term liabilities.....................................................          8,832            8,832
Preferred stock, at redemption price............................................          1,400            1,400
Common stockholders' equity.....................................................          5,182           (3,418 )
                                                                                  ---------------  --------------
Total liabilities and common stockholders' equity...............................  $      35,508    $      35,508
                                                                                  ---------------  --------------
                                                                                  ---------------  --------------
</TABLE>
 
- ------------------------
(1) Pro forma to reflect the payment by the Company of the $8.6 million special,
    one-time   dividend   to   existing   stockholders   (including   management
    stockholders and Globe). See "Use of Proceeds" and "Certain Transactions  --
    Transactions with Globe and Globe Affiliates."
 
            See notes to condensed consolidated financial statements
 
                                      F-14
<PAGE>
                   DIAMOND HOME SERVICES, INC., AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                    (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                              THREE MONTHS ENDED
                                                                                                  MARCH 31,
                                                                                             --------------------
                                                                                               1995       1996
                                                                                             ---------  ---------
                                                                                                (IN THOUSANDS)
<S>                                                                                          <C>        <C>
Net sales..................................................................................  $  22,362  $  27,093
Cost of sales..............................................................................     13,096     15,293
                                                                                             ---------  ---------
Gross profit...............................................................................      9,266     11,800
Selling, general and administrative expenses...............................................      8,884     10,932
Operating interest expense.................................................................          0         22
Amortization expense.......................................................................        126        132
                                                                                             ---------  ---------
Operating profit...........................................................................        256        714
Interest expense...........................................................................        186         66
                                                                                             ---------  ---------
Income before income taxes.................................................................         70        648
Income tax provision.......................................................................         71        299
                                                                                             ---------  ---------
Net income (loss)..........................................................................  $      (1) $     349
                                                                                             ---------  ---------
                                                                                             ---------  ---------
</TABLE>
 
            See notes to condensed consolidated financial statements
 
                                      F-15
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                                               THREE MONTHS ENDED
                                                                                                   MARCH 31,
                                                                                              --------------------
                                                                                                1995       1996
                                                                                              ---------  ---------
                                                                                                 (IN THOUSANDS)
<S>                                                                                           <C>        <C>
Operating activities
Net income (loss)...........................................................................  $      (1) $     349
  Adjustments to reconcile net income (loss) to net cash provided by (used in) operating
   activities:
    Depreciation and amortization...........................................................        155        197
    Deferred income taxes...................................................................       (347)       (35)
    Changes in operating assets and liabilities:
      Accounts receivable and other assets..................................................       (114)    (3,172)
      Accounts payable and accrued expenses.................................................        235     (2,043)
      Warranty and retention................................................................        514        354
                                                                                              ---------  ---------
  Net cash provided by (used in) operating activities.......................................        442     (4,350)
 
Investing activities
  Loans originated..........................................................................     --         (6,881)
  Capital expenditures......................................................................       (224)      (120)
  Organizational costs......................................................................     --            (23)
                                                                                              ---------  ---------
  Net cash used by investing activities.....................................................       (224)    (7,024)
 
Financing activities
  Borrowings (repayment) of bank line of credit.............................................     (5,099)     7,706
  Payments to stockholders..................................................................       (167)    (1,001)
                                                                                              ---------  ---------
  Net cash (used in) provided by financing activities.......................................     (5,266)     6,705
                                                                                              ---------  ---------
  Net decrease in cash and cash equivalents.................................................     (5,048)    (4,669)
  Cash and cash equivalents at beginning of period..........................................      5,048      4,715
                                                                                              ---------  ---------
  Cash and cash equivalents at end of period................................................  $  --      $      46
                                                                                              ---------  ---------
                                                                                              ---------  ---------
  Supplemental cash flow disclosure:
    Interest paid...........................................................................  $      65  $     378
                                                                                              ---------  ---------
                                                                                              ---------  ---------
    Income taxes paid.......................................................................  $     548  $      94
                                                                                              ---------  ---------
                                                                                              ---------  ---------
</TABLE>
 
            See notes to condensed consolidated financial statements
 
                                      F-16
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                  (UNAUDITED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
1.  BASIS OF PRESENTATION
    The  accompanying unaudited condensed consolidated financial statements have
been prepared in  accordance with generally  accepted accounting principles  for
interim  financial information  and Article  10 of  Regulation S-X. Accordingly,
they do not include all of  the information and footnotes required by  generally
accepted accounting principles for complete financial statements. In the opinion
of  management,  all  adjustments  (consisting  of  normal  recurring  accruals)
considered necessary  for  a fair  presentation  have been  included.  Operating
results  for the  three-month period  ended March  31, 1996  are not necessarily
indicative of the results that may be expected for the year ending December  31,
1996.  For further information,  refer to the  consolidated financial statements
included elsewhere herein.
 
2.  SIGNIFICANT ACCOUNTING POLICIES
    Credit participation fees paid by Sears and its affiliates are recognized in
the period the  receivables are placed  with Sears and  its affiliates,  without
recourse  to  the  Company,  utilizing  the  discounted  present  value  of  the
contractual payment stream. Approximately 71% of the total credit  participation
fee earned is received in cash during the first three years.
 
3.  CONSUMER FINANCING
    The   Company's  consumer  finance  subsidiary,  Marquise  Financial,  began
operations on November 20, 1995. Marquise Financial provides consumer  financing
through  direct consumer loans to customers  of the Company. Finance receivables
are payable  through  monthly installments  and  may be  secured  or  unsecured.
Marquise  Financial's  first  billings  for  monthly  installments  to consumers
occurred on  January  9,  1996.  Interest income  from  finance  receivables  is
recognized  using the  interest method.  Accrual of  interest income  on finance
receivables is suspended when a loan is contractually delinquent for 90 days  or
more and resumes when the loan becomes contractually current. No interest income
was  recorded during 1995. Provisions for credit losses are charged to income in
amounts sufficient to maintain the allowance  at a level considered adequate  to
cover  the losses  of principal  and interest in  the existing  portfolio. It is
Marquise Financial's policy to charge off finance receivables when they are  210
days past due. Interest income for the three months ended March 31, 1996 was not
material.
 
    The  following  summarized  condensed  financial  information  for  Marquise
Financial is before eliminations of intercompany transactions in consolidation:
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,     MARCH 31,
                                                                                     1995           1996
                                                                                ---------------  -----------
<S>                                                                             <C>              <C>
ASSETS:
Cash and financing receivables................................................     $     542      $   7,473
Other current assets..........................................................             5             41
Intangibles (net).............................................................           122            122
                                                                                       -----     -----------
                                                                                   $     669      $   7,636
                                                                                       -----     -----------
                                                                                       -----     -----------
 
LIABILITIES AND STOCKHOLDER'S EQUITY:
Due to Diamond................................................................     $     442      $   7,456
Other.........................................................................             3             39
                                                                                       -----     -----------
    Total liabilities.........................................................           445          7,495
Total stockholder's equity....................................................           224            141
                                                                                       -----     -----------
    Total liabilities and stockholder's equity................................     $     669      $   7,636
                                                                                       -----     -----------
                                                                                       -----     -----------
</TABLE>
 
                                      F-17
<PAGE>
                  DIAMOND HOME SERVICES, INC. AND SUBSIDIARIES
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                  (UNAUDITED)
                       (TABULAR AMOUNTS ARE IN THOUSANDS)
 
3.  CONSUMER FINANCING (CONTINUED)
    Results of operations for the three months ended March 31, 1996:
 
<TABLE>
<S>                                                                           <C>
Financing income............................................................  $      39
General and administrative expenses.........................................        177
                                                                              ---------
    Loss before tax benefit.................................................       (138)
Income tax benefit..........................................................         55
                                                                              ---------
    Net loss................................................................  $      83
                                                                              ---------
                                                                              ---------
</TABLE>
 
    Cash flow for the three months ended March 31, 1996:
 
<TABLE>
<S>                                                                          <C>
Net cash used in operating activities......................................  $     (83)
Net cash used in investing activities......................................     (6,885)
Net cash provided by financing activities..................................      7,014
                                                                             ---------
    Cash at March 31, 1996.................................................  $      46
                                                                             ---------
                                                                             ---------
</TABLE>
 
                                      F-18
<PAGE>
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
 
NO  DEALER,  SALESPERSON  OR  OTHER  PERSON  HAS  BEEN  AUTHORIZED  TO  GIVE ANY
INFORMATION OR  TO MAKE  ANY REPRESENTATIONS  IN CONNECTION  WITH THIS  OFFERING
OTHER  THAN THOSE  CONTAINED IN  THIS PROSPECTUS,  AND, IF  GIVEN OR  MADE, SUCH
INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN  AUTHORIZED
BY  THE  COMPANY, THE  SELLING  STOCKHOLDERS OR  ANY  OF THE  UNDERWRITERS. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY OF THE SECURITIES OFFERED HEREBY BY ANYONE IN ANY JURISDICTION IN  WHICH
SUCH  OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING SUCH
OFFER OR SOLICITATION IS NOT QUALIFIED TO DO  SO OR TO ANY PERSON TO WHOM IT  IS
UNLAWFUL  TO  MAKE SUCH  OFFER  OR SOLICITATION.  NEITHER  THE DELIVERY  OF THIS
PROSPECTUS NOR ANY SALE  MADE HEREUNDER SHALL,  UNDER ANY CIRCUMSTANCES,  CREATE
ANY  IMPLICATION THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME
SUBSEQUENT TO THE DATE OF THIS PROSPECTUS.
 
                               ------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................           6
Use of Proceeds................................          14
Dividend Policy................................          14
Capitalization.................................          15
Dilution.......................................          16
Selected Consolidated Financial and Operating
 Data..........................................          17
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          19
Business.......................................          28
Management.....................................          41
Certain Transactions...........................          47
Principal and Selling Stockholders.............          53
Description of Capital Stock...................          54
Shares Eligible for Future Sale................          55
Underwriting...................................          57
Legal Matters..................................          58
Experts........................................          58
Additional Information.........................          58
Index to Consolidated Financial Statements.....         F-1
</TABLE>
 
                               ------------------
 
UNTIL            , 1996 (25 DAYS FROM THE DATE OF THIS PROSPECTUS), ALL  DEALERS
EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR NOT PARTICIPATING IN THIS
DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS DELIVERY REQUIREMENT
IS  IN ADDITION TO THE OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING
AS UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
                                3,420,000 SHARES
 
                          [DIAMOND HOME SERVICES LOGO]
 
                                  COMMON STOCK
 
                                ----------------
 
PROSPECTUS
 
          , 1996
 
                                ----------------
 
                            WILLIAM BLAIR & COMPANY
 
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
    The  following are the  estimated expenses (other  than the SEC registration
fee, NASD filing  fee and  the Nasdaq National  Market application  fee) of  the
issuance  and distribution of the securities being registered, all of which will
be paid by the Company.
 
<TABLE>
<CAPTION>
SEC registration fee.............................................  $  17,631
<S>                                                                <C>
NASD filing fee..................................................      5,613
Nasdaq National Market application fee...........................     39,843
Printing expenses................................................    100,000
Fees and expenses of counsel.....................................    200,000
Fees and expenses of accountants.................................    100,000
Transfer agent and registrar fees................................      4,000
Blue sky fees and expenses.......................................     15,000
Miscellaneous....................................................     17,913
                                                                   ---------
    Total........................................................  $ 500,000
</TABLE>
 
    The Company  intends  to pay  all  expenses of  registration,  issuance  and
distribution, excluding underwriters' discounts and commissions, with respect to
the  shares being  sold by the  Selling Stockholder  and, in the  event that the
underwriters exercise  the  over-allotment  option, the  Company  will  pay  all
expenses  of registration,  issuance and  distribution of  the shares  of Common
Stock  sold  by   certain  of  the   Company's  other  stockholders,   excluding
underwriters'   discounts  and  commissions  and   fees  and  expenses  of  such
stockholders' counsel.
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Under Delaware law, a corporation may indemnify  any person who was or is  a
party  or is threatened to be made a party to an action (other than an action by
or in the right of the  corporation) by reason of the fact  that he is or was  a
director, officer, employee or agent of the corporation, or is or was serving at
the  corporation's request, as a director, officer, employee or agent of another
corporation or other  enterprise, against expenses  (including attorneys'  fees)
that  are actually and  reasonably incurred by  him ("Expenses"), and judgments,
fines and amounts paid in settlement  that are actually and reasonably  incurred
by  him, in connection with  the defense or settlement  of such action, provided
that he acted in good faith and in  a manner he reasonably believed to be in  or
not  opposed  to  the corporation's  best  interests  and, with  respect  to any
criminal action  or proceeding,  had no  reasonable cause  to believe  that  his
conduct  was unlawful. Although Delaware law  permits a corporation to indemnify
any person referred to above against Expenses in connection with the defense  or
settlement  of an action by or in the right of the corporation, provided that he
acted in good  faith and  in a manner  he reasonably  believed to be  in or  not
opposed  to the  corporation's best  interests, if  such person  has been judged
liable to the corporation, indemnification is only permitted to the extent  that
the  Court of Chancery (or the court in which the action was brought) determines
that, despite  the  adjudication  of  liability,  such  person  is  entitled  to
indemnity  for such Expenses as the court  deems proper. The determination as to
whether a  person  seeking indemnification  has  met the  required  standard  of
conduct  is to  be made  (1) by  a majority  vote of  the directors  who are not
parties to such action, suit  or proceeding, even though  less than a quorum  or
(2)  if  there  are  no  such  directors or  if  such  directors  so  direct, by
independent legal counsel in a written opinion, or (3) by the stockholders.  The
General  Corporation Law  of the State  of Delaware also  provides for mandatory
indemnification of any director, officer, employee or agent against Expenses  to
the  extent such  person has  been successful in  any proceeding  covered by the
statute. In  addition, the  General Corporation  Law of  the State  of  Delaware
provides  the general authorization of advancement  of a director's or officer's
litigation expenses in lieu of  requiring the authorization of such  advancement
by the board of directors in specific cases, and
 
                                      II-1
<PAGE>
that  indemnification and advancement of expenses  provided by the statute shall
not  be  deemed  exclusive   of  any  other  rights   to  which  those   seeking
indemnification  or advancement  of expenses  may be  entitled under  any bylaw,
agreement or otherwise.
 
    The Company's Amended By-Laws provide  for indemnification of the  Company's
directors  and officers,  to the fullest  extent not prohibited  by the Delaware
law.
 
    The Company  has entered  into  agreements to  indemnify its  directors  and
certain  of its officers, in addition to the indemnification provided for in the
Company's Amended By-Laws. These agreements, among other things, will  indemnify
the  Company's directors and such officers  for all direct and indirect expenses
and costs (including,  without limitation,  all reasonable  attorneys' fees  and
related disbursements, other out of pocket costs and reasonable compensation for
time  spent by such persons for which  they are not otherwise compensated by the
Company or any third person) and liabilities of any type whatsoever  (including,
but  not  limited  to,  judgments,  fines  and  settlement  fees)  actually  and
reasonably incurred by such person in connection with either the  investigation,
defense,  settlement or appeal  of any threatened,  pending or completed action,
suit or  other proceeding,  including  any action  by or  in  the right  of  the
corporation,  arising out of such person's services  as a director or officer of
the Company  or  as  a  director,  officer, employee  or  other  agent  of,  any
subsidiary of the Company or any other company or enterprise to which the person
provides  services at  the request  of the Company  if such  director or officer
acted in good faith and in a manner  he or she reasonably believed to be in,  or
not  opposed  to the  best interests  of the  Company and,  with respect  to any
criminal action or proceeding, if he or  she had no reasonable cause to  believe
his  or her conduct was unlawful. The Company believes that these provisions and
agreements  are  necessary  to  attract  and  retain  talented  and  experienced
directors and officers.
 
    The  Company maintains liability insurance for  the benefit of its directors
and officers.
 
    Under the terms of the Underwriting Agreement, the Underwriters have  agreed
to  indemnify, under certain conditions, the  Company, its directors, certain of
its officers  and persons  who control  the Company  within the  meaning of  the
Securities  Act  of  1933, as  amended  (the "Securities  Act")  against certain
liabilities.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    Set forth below  is information as  to securities of  the Company issued  or
sold  by the Company within the past three years which were not registered under
the Securities Act and were issued upon the exemption from registration provided
by Section 4(2) or Section 3(a)(9) of the Securities Act or pursuant to Rule 701
promulgated under the Securities  Act. No underwriters were  involved in any  of
the sales so there were no underwriting discounts or commissions.
 
    1.    In June  1993, pursuant  to Section  4(2) of  the Securities  Act, the
Company issued an aggregate of 5,000 shares of Class A Voting Common Stock,  par
value  $1.00 per share, and 95,000 shares of Class B Nonvoting Common Stock, par
value $1.00 per  share, to  certain of the  Company's managers  in exchange  for
$100,000.
 
    2.    In July  1993, pursuant  to Section  4(2) of  the Securities  Act, the
Company issued 5,000 shares of Class A Voting Common Stock and 95,000 shares  of
Class B Nonvoting Common Stock to Globe, an accredited investor, in exchange for
$100,000.
 
    3.    In July  1993, pursuant  to Section  4(2) of  the Securities  Act, the
Company issued  to Globe,  an  accredited investor,  1,400  shares of  Series  A
Preferred Stock, par value $1.00 per share, in exchange for $1.4 million.
 
    4.   In January 1995, the Company issued an aggregate of 268 shares of Class
A Voting Common  Stock and 5,107  shares of  Class B Nonvoting  Common Stock  to
certain  of the Company's managers in accordance with Rule 701 promulgated under
the Securities  Act,  in  exchange  for  cash for  the  par  value  and  secured
promissory  notes from  such managers payable  for an aggregate  of $869,295, or
$161.73 per share purchased.
 
                                      II-2
<PAGE>
    5.  Immediately prior  to the offering, pursuant  to Section 3(a)(9) of  the
Securities  Act, the Company will reclassify and split each outstanding share of
Class A Voting Common Stock and Class B Nonvoting Common Stock into 50 shares of
Common Stock, $.001 par value per share.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a)  Exhibits:
 
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                             DESCRIPTION
- -----------  -------------------------------------------------------------------------------------------
<S>          <C>
 1.1*        Form of Underwriting Agreement
 3.1*        Form of Amended and Restated Certificate of Incorporation of Diamond Home Services, Inc.
 3.2*        Form of Amended and Restated By-Laws of Diamond Home Services, Inc.
 5.1*        Opinion of McDermott, Will & Emery regarding legality
10.1*        Registration Rights Agreement between Diamond Home Services, Inc. and Globe Building
              Materials, Inc.
10.1(a)*     Amendment to Registration Rights Agreement between Diamond Home Service Inc. and Globe
              Building Materials, Inc.
10.2*        Form of Indemnity Agreement between Diamond Home Services, Inc. and its directors and
              certain officers.
10.3         License Agreement between Sears, Roebuck and Co. and Diamond Exteriors, Inc., dated January
              1, 1996.
10.4*        Lease between Diamond Home Services, Inc. and Haldun Square Partners dated May 3, 1995.
10.5*        Form of Agreement between Diamond Home Services, Inc. and each of the following managers of
              Diamond Home Services, Inc.: Frank Cianciosi, Jerome Cooper, James M. Gillespie, Rodger
              Ibach, Marvin Lerman and Ronald Schurter.
10.6*        Form of Agreement between Diamond Home Services, Inc. and certain of its managers.
10.7*        Diamond Home Services, Inc. Incentive Stock Option Plan.
10.8*        Diamond Home Services, Inc. 1996 Nonemployee Director Stock Option Plan.
10.9*        Credit Agreement between American National Bank and Trust Company of Chicago and Diamond
              Home Services, Inc.
10.9(a)*     First Waiver and Consent to Loan and Security Agreement between Diamond Home Services, Inc.
              and American National Bank and Trust Company of Chicago.
10.9(b)*     First Amendment, Waiver and Consent to Loan and Security Agreement between Diamond Home
              Services, Inc. and American National Bank and Trust Company of Chicago.
10.9(c)*     Assignment, Delegation and Assumption Agreement among Diamond Home Services, Inc. Diamond
              Exteriors, Inc. and American National Bank of Trust Company of Chicago.
10.9(d)      Second Amendment and Consent to Loan and Security Agreement between Diamond Exteriors, Inc.
              and American National Bank and Trust Company of Chicago.
10.9(e)      Subordination Agreement among Diamond Home Services, Inc., Diamond Exteriors, Inc. and
              American National Bank and Trust Company of Chicago.
</TABLE>
    
 
                                      II-3
<PAGE>
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                             DESCRIPTION
- -----------  -------------------------------------------------------------------------------------------
10.10*       Settlement Agreement between Diamond Home Services, Inc. and Donald Griffin.
<S>          <C>
10.11*       License Agreement between Globe Building Materials, Inc. and Diamond Home Services, Inc.
21.2*        Subsidiaries of Diamond Home Services, Inc.
23.1         Consent of Ernst & Young LLP
23.2*        Consent of McDermott, Will & Emery (included in Exhibit 5.1)
24.1*        Power of Attorney (included with the signature page to the registration statement)
</TABLE>
    
 
- ------------------------
   
 * Previously filed.
    
 
    (b)  Financial Statement Schedules:
 
         None.
 
ITEM 17.  UNDERTAKINGS.
 
    (a)  The  undersigned  Registrant  hereby  undertakes  to  provide  to   the
representative of the Underwriters at the closings specified in the Underwriting
Agreement  certificates in  such denominations and  registered in  such names as
required by such representative to permit prompt delivery to each purchaser.
 
    (b) Insofar as indemnification for liabilities arising under the  Securities
Act  may  be permitted  to directors,  officers and  controlling persons  of the
Registrant pursuant to  the foregoing provisions,  or otherwise, the  Registrant
has  been advised that in the opinion  of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for  indemnification
against  such liabilities (other than the  payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the  Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
registered hereunder, the Registrant will, unless in the opinion of its  counsel
the  matter has  been settled  by controlling  precedent, submit  to a  court of
appropriate jurisdiction  the question  whether such  indemnification by  it  is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.
 
    (c)  The  undersigned  Registrant  hereby undertakes  that  for  purposes of
determining any liability under the Securities Act, (i) the information  omitted
from  the form  of prospectus  filed as part  of this  Registration Statement in
reliance upon Rule  430A and  contained in  a form  of prospectus  filed by  the
Registrant  pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act
shall be deemed to be part of this Registration Statement as of the time it  was
declared  effective and (ii) each post-effective  amendment that contains a form
of prospectus shall be deemed to be a new registration statement relating to the
securities offered therein,  and the offering  of such securities  at that  time
shall be deemed to be the initial bona fide offering thereof.
 
                                      II-4
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the  Securities Act of 1933, the registrant
has duly caused this Amendment to the Registration Statement to be signed on its
behalf by the undersigned,  thereunto duly authorized,  in Chicago, Illinois  on
June 14, 1996.
    
 
                                        DIAMOND HOME SERVICES, INC.
 
                                        By:         /s/ RICHARD G. REECE
                                           -------------------------------------
                                                     Richard G. Reece
                                           CHIEF FINANCIAL OFFICER AND TREASURER
 
    Pursuant  to the requirements of the  Securities Act of 1933, this Amendment
to the Registration Statement  has been signed by  the following persons in  the
capacities and on the dates indicated:
 
   
<TABLE>
<C>                                                  <S>                                              <C>
                     SIGNATURE                                            TITLE                                DATE
- ---------------------------------------------------  -----------------------------------------------  -----------------------
 
                         *
     ----------------------------------------        Chairman of the Board, Chief Executive Officer        June 14, 1996
                 C. Stephen Clegg                     and President (Principal Executive Officer)
 
               /S/ RICHARD G. REECE
     ----------------------------------------        Chief Financial Officer and Treasurer                 June 14, 1996
                 Richard G. Reece                     (Principal Financial and Accounting Officer)
 
                         *
     ----------------------------------------        Director                                              June 14, 1996
                    James Bere
 
                         *
     ----------------------------------------        Director                                              June 14, 1996
                   Jacob Pollock
 
                         *
     ----------------------------------------        Director                                              June 14, 1996
                 George A. Stinson
 
                         *
     ----------------------------------------        Director                                              June 14, 1996
                James M. Gillespie
 
* By Power of Attorney
 
               /S/ RICHARD G. REECE
     ----------------------------------------
                 Richard G. Reece
                 ATTORNEY-IN-FACT
</TABLE>
    
 
                                      II-5
<PAGE>
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                             DESCRIPTION                                             PAGE
- -----------  --------------------------------------------------------------------------------------------  ---------
<S>          <C>                                                                                           <C>
 1.1*        Form of Underwriting Agreement
 3.1*        Form of Amended and Restated Certificate of Incorporation of Diamond Home Services, Inc.
 3.2*        Form of Amended and Restated By-Laws of Diamond Home Services, Inc.
 5.1*        Opinion of McDermott, Will & Emery regarding legality
10.1*        Registration Rights Agreement between Diamond Home Services, Inc. and Globe Building
              Materials, Inc.
10.1(a)*     Amendment to Registration Rights Agreement between Diamond Home Service Inc. and Globe
              Building Materials, Inc.
10.2*        Form of Indemnity Agreement between Diamond Home Services, Inc. and its directors and
              certain officers.
10.3         License Agreement between Sears, Roebuck and Co. and Diamond Exteriors, Inc., dated January
              1, 1996.
10.4*        Lease between Diamond Home Services, Inc. and Haldun Square Partners dated May 3, 1995.
10.5*        Form of Agreement between Diamond Home Services, Inc. and each of the following managers of
              Diamond Home Services, Inc.: Frank Cianciosi, Jerome Cooper, James M. Gillespie, Rodger
              Ibach, Marvin Lerman and Ronald Schurter.
10.6*        Form of Agreement between Diamond Home Services, Inc. and certain of its managers.
10.7*        Diamond Home Services, Inc. Incentive Stock Option Plan.
10.8*        Diamond Home Services, Inc. 1996 Nonemployee Director Stock Option Plan.
10.9*        Credit Agreement between American National Bank and Trust Company of Chicago and Diamond
              Home Services, Inc.
10.9(a)*     First Waiver and Consent to Loan and Security Agreement between Diamond Home Services, Inc.
              and American National Bank and Trust Company of Chicago.
10.9(b)*     First Amendment, Waiver and Consent to Loan and Security Agreement between Diamond Home
              Services, Inc. and American National Bank and Trust Company of Chicago.
10.9(c)*     Assignment, Delegation and Assumption Agreement among Diamond Home Services, Inc. Diamond
              Exteriors, Inc. and American National Bank of Trust Company of Chicago.
10.9(d)      Second Amendment and Consent to Loan and Security Agreement between Diamond Exteriors, Inc.
              and American National Bank and Trust Company of Chicago.
10.9(e)      Subordination Agreement among Diamond Home Services, Inc., Diamond Exteriors, Inc. and
              American National Bank and Trust Company of Chicago.
10.10*       Settlement Agreement between Diamond Home Services, Inc. and Donald Griffin.
10.11*       License Agreement between Globe Building Materials, Inc. and Diamond Home Services, Inc.
21.2*        Subsidiaries of Diamond Home Services, Inc.
23.1         Consent of Ernst & Young LLP
23.2*        Consent of McDermott, Will & Emery (included in Exhibit 5.1)
24.1*        Power of Attorney (included with the signature page to the registration statement)
</TABLE>
    
 
- ------------------------
 
   
 * Previously filed.
    

<PAGE>

                                                         Exhibit 10.3

                                  LICENSE AGREEMENT


    THIS LICENSE AGREEMENT ("License Agreement") is made and entered into as of
the 1st day of January, 1996, by and between SEARS, ROEBUCK AND CO., a New York
corporation (hereinafter called "Sears") and DIAMOND EXTERIORS, Inc., a Delaware
corporation (hereinafter referred to as "Licensee"), which said parties in
consideration of the mutual covenants and promises contained herein, hereby
mutually agree as follows:

         1.   (A) (LICENSE) - Sears hereby grants to Licensee the privilege of
conducting and operating, and Licensee hereby agrees to conduct and operate,
pursuant to the terms, provisions and condition contained in this License
Agreement, a business for the selling, furnished and installing of certain Sears
approved products ("Approved Products") in the Sears Market Areas designated in
Exhibit A, attached hereto and make a part hereof.

         (B) (LIMITED TO NON-COMMERCIAL RESIDENTIAL CUSTOMERS) - This License
Agreement is limited to non-commercial residential customers (herein referred to
as "customers").  For the purposes of this License Agreement, a contract entered
into with respect to four or more connected and/or attached residential units
shall be deemed to be a contract with a commercial residential customer.
However, any residence attached to a store front business shall be considered
residential provided the residence contains less than four units and the
business is confined to the first floor.  A contract entered into with respect
to a residential condominium unit which is negotiated and paid for by the
management of the condominium is deemed commercial.

         (C) (STANDARDS) - All Licensee procedures and policies covering the
selling and installation and servicing of Approved Products shall be in
conformance with Sears HIPS *Quality Every day!* (QED) standards and initiatives
as presented in the attachment, Customer Quality Requirements and Standards, of
this agreement.  Sears shall use customer surveys to measure Licensee adherence
to QED standards.  From time to time Sears may use other methods to measure
Licensee's adherence to QED standards.  Sears shall survey all HIPS customers
who purchased Approved Product from Licensee and a statistical sampling of
Customers who allowed Licensee into their home to conduct a sales presentation
but elected not to purchase Approved Product.  Service Quality Index (SQI)
scores and full diagnostic report covering every survey question will be
furnished to Licensee.  Licensee must maintain a minimum level of service, as
indicated by the reported SQI score, that is acceptable to Sears.  Sears agree
to use reasonable efforts to assist Licensee to improve Licensee's SQI scores
that are deemed by Sears to be unacceptable.  However, if

<PAGE>

noted improvements are not evident Licensee's subsequent SQI scores, Sears may
initiate actions to terminate either specific Licensee markets as authorized
pursuant t this License Agreement or License Agreement in its entirety.
Licensee agrees to provide Sears with copies of its written procedures and
policies establishing standards of quality and performance for Approved Products
sold and installed or applied pursuant to this License Agreement.  Licensee
agrees to promptly advise Sears of any revisions to such standards.  Without
limiting Paragraph 10. (A), Licensee agrees to observe no less than the minimum
standards of quality and/or performance set forth in Exhibit A hereto.  Licensee
agrees that Sears has the right to visit Licensee's offices, work sites and/or
other place of business at any reasonable time for the purpose of verifying
Licensee's compliance with said standards of quality and/or performance.
Notwithstanding the above, nothing herein will be deemed a waiver by Sears of
Sears right to terminate this License Agreement pursuant to the terms,
provisions, and conditions of paragraph 26.

         (D) (SEARS TERMINATION OF MARKETS AND/OR APPROVED PRODUCTS) Sears
shall have the right to give Licensee twelve (12) months written notice of any
market or any product in such market that Sears feels should be
closed/discontinued due to an unreasonably low sales volume pursuant to the
agreed upon sales plan and/or QED Service Quality Index scores as set forth in
Paragraph 1C that are three (3) or more points below the applicable overall
Sears National year-to-date Buyer SQI score or the Sears National product SQI
score.  After the allotted twelve (12) months, Licensee shall immediately cease
to sell or market said Approved Product(s) under the Sears name in related
market(s).  Following the Licensee's departure of such market, Sears shall have
the right, without penalty or other obligation to Licensee, to enter into a
License Agreement with another party in any such market, and Licensee shall be
deemed to have waived all rights, obligations and privileges with respect to the
use of Sears name in such market.  However, Licensee shall continue to assume
any and all obligations which Licensee had under this Licensee Agreement arising
out of the operation hereunder prior to the Licensee's departure from such
markets.  Licensee shall have the right to offer similar products and services
in its own name in such termination markets.

    2.   (A) (TERM AND TERMINATION)  The Agreement shall be effective as of
January 1, 1996, and shall remain in effect for a term ("Term") of three (3)
years, expiration effective midnight December 31, 1998.

         (B) (WIND DOWN PERIOD)  Notwithstanding Paragraph 2A above, the
Parties have mutually agreed to a Wind Down Period


                                         -2-

<PAGE>

that will follow the expiration of the Term of this Agreement.  Such Wind Down
Period shall be as follows:

              (i) If either party gives the other party written notice of its
intent not to renew the License Agreement within the last six (6) months of the
Term, the Wind Down Period shall be six (6) months from the date of such notice
or;

              (ii) If there is no notice of non-renewal, then the Wind Down
Period shall commence on the day after expiration of the License Agreement and
shall extend for a period of six (6) months thereafter.

This Wind Down Period will enable the parties to conduct an orderly transition.
All Terms and Conditions of this License Agreement shall be applicable during
this Wind Down Period.

There will not be a Wind Down Period if notice of non-renewal is given six (6)
months prior to the expiration of the License Agreement.

         (C) This Wind Down Period is only applicable to the expiration of the
Agreement and does not apply to any termination hereunder by either Sears or
Licensee.

    3. (USE OF SEARS NAME) - Licensee shall offer the sale and installation of
Roofing, Roof Ventilation Accessories, Skylights, Mobile Home Roofovers, Mobile
Hole Skirting, Patio Products for Mobile Homes, Continuous Gutter, Insulation,
Entry Doors, Security Doors, Patio Doors, Garage Doors, Patio Storm Doors,
Fencing and Roof and Garage Door Repair, as more specifically designated in
Exhibit A, Exhibit A(i), Exhibit A(ii) and Exhibit A(iii), which are attached
hereto and made a part hereof, in the name of Sears and only under the terms,
provisions and conditions of this License Agreement.  Under this License
Agreement, Licensee may offer the sale and installation of Sears authorized
Soffit/Facia and Storm Doors to customers only as a part of and only at the same
time as an offer to sell Roofing, Roof Ventilation Accessories, Mobile Home
Roofovers, Insulation, Entry Doors, Security Doors, Patio Doors, Patio Storm
Doors, Garage Doors and Continuous Gutter and may offer the sale of Garage Door
Openers only as part of and only at the same time as a Garage Door sale and may
offer Siding (up to 5 Squares above the roof line) of Dormers or Gable Ends,
Chimney Repair and Tearoff Roofing only as part of and only at the same time as
a Roofing sale.  Under this license Agreement, Licensee may not advertise the
sale and installation of Siding, Soffit/Facia, Chimney Repairs, Garage Door
Openers or Storm Doors in Sears name.  Licensee grants to Sears the right to
approve, prior to use thereof, the full name under which services and/or
products shall


                                         -3-

<PAGE>

be offered by Licensee under this License Agreement.  Licensee shall not
commence the conduct of any business activity under this License Agreement,
without Sears prior written approval of the name to be used in conjunction with
the services and/or products licensed hereunder.

    4.   (A) (SEARS TRADEMARKS) - Licensee expressly recognizes and
acknowledges that the use of Sears trademark, service mark or trade name shall
not confer upon Licensee any proprietary rights to such trademark, service mark
or trade name.  Upon expiration or upon termination of Licensee's rights to use
the licensed trademark, service mark or trade name for any cause, Licensee shall
immediately cease all use of the licensed trademark, service mark or trade name
and will not use the same thereafter.  Upon expiration or termination of rights
to use the licensed trademark, service mark or trade name pursuant to this
License Agreement for any cause, Licensee will execute all necessary or
appropriate documents to confirm Sears said ownership or to transfer any rights
it may have acquired to Sears.

              (i) Licensee shall not question, contest or challenge the
ownership by Sears of the licensed trademark, service mark, and trade name
during the term of this License Agreement or thereafter.  Licensee will claim n
right, title or interest in such licensed trademark, service mark or trade name,
except the right to use the same pursuant to the terms, provisions and
conditions of this License Agreement, and will not seek to register the same.

              (ii) Nothing in this License Agreement shall be construed to bar
Sears from protecting its right to the exclusive use of its trademarks, service
marks or trade names against infringement thereof by any party or parties,
including Licensee, either during the term of this License Agreement or
following any expiration or termination of Licensee's right to use the licensed
trademark, service mark or trade name pursuant to this License Agreement for any
cause.

         (B) (REGISTRATION OF TRADEMARKS, SERVICE MARKS OR TRADE NAMES)
Licensee acknowledges that Sears may register any and all of the licensed
trademarks, service marks or trade names for the products and/or services
licensed under this License Agreement in its own name, and that Licensee's use
thereof shall inure to the benefit of Sears for such purpose, as well as for all
other purposes.  Licensee shall cooperate in any such registration by Sears or
application thereof.

         (C) (REMEDIES FOR UNAUTHORIZED USE) - Licensee recognizes that the
trademark, service mark or trade name licensed under the License Agreement
possesses a special unique


                                         -4-

<PAGE>

and extraordinary character which makes it difficult to assess the monetary
damage which Sears would sustain in the event of unauthorized use.  Licensee
expressly recognizes and agrees that irreparable injury would be caused to Sears
by such unauthorized use, and agrees that preliminary or permanent injunctive
relief would be appropriate in the event of breach of its License Agreement by
Licensee, provided that such remedy shall not be exclusive of any legal remedies
otherwise available.

         (D) (POLICING THE TRADEMARK) - Licensee agrees that if it receives
knowledge of any manufacture or sale by anyone else of such products and/or
services as would be confusingly similar in the minds of the public and which
bear or are promoted in association with the licensed trademark, service mark or
trade name or any names, symbols, emblems, designs or colors which would be
confusingly similar in the minds of the public to such licensed trademark,
service mark or trade name, Licensee will promptly notify Sears.  Sears shall
have the sole right to take such action as it determines, in its sole
discretion, is appropriate.  Licensee shall provide reasonable cooperation and
assistance in such protest or legal action at Sears expense.  If demanded by
Sears, Licensee shall joint in such protest or legal action at Sears expense.
Licensee shall not undertake such protest or legal action on its won behalf
without first securing Sears written permission to do so.  If Sears permits
Licensee to undertake such protest or legal action, such protest or legal action
shall be at Licensee's sole expense.  Sears shall provide reasonable cooperation
and assistance therein, at Licensee's expense.  For the purposes of the
foregoing, expenses shall include reasonable attorneys' fees.  All recovery in
the form of legal damages or settlement shall belong to the party bearing the
expense of such protest or legal action.

    5. (LICENSEE'S LOCATION) - Licensee, at its expense, shall provide and
maintain a location(s) from which it shall operate and Sears shall not have any
responsibility or liability relating to said location(s).  Unless authorized in
writing by the National Operations Manager; Sears Roebuck and Co.; D/610, D2
181B; 3333 Beverly Road; Hoffman Estates, Illinois 60179, nothing on the
premises of said location(s) visible to the public shall make any reference to
Sears or the relationship created under this License Agreement.

    6.   (A) (LICENSEE'S EMPLOYEES) - Licensee shall have no authority to
employ persons on behalf of Sears and no employees of Licensee shall be deemed
to be employees or agents of Sears, said employees at all times remaining
Licensee's employees.  Licensee shall have the sole and exclusive control over
its labor and employee relations policies and policies relating to wages, hours,
working conditions, or conditions of its employees.


                                         -5-

<PAGE>

Licensee shall have the sole and exclusive right to hire, transfer, suspend,
layoff, recall, promote, assign, discipline, adjust grievances and discharge
said employees, provided, however, that at any time Sears so requests, Licensee
will give consideration to the transfer, from the sale or installation of Sears
approved products, of any employee who is objectionable to Sears for reasons of
health, safety and/or security of Sears customers, employees or Sears
merchandise and/or whose manner impairs Sears customer relations.

         (B) Licensee shall not concurrently engage any Sears Associates as
sales employees for Licensee.  Licensee further agrees not to hire or otherwise
engage any Sears Department 610 HIPS Associate as an employee concurrently
during the term of this License Agreement.

         (C) Licensee is solely responsible for all salaries and other
compensation of all Licensee's employees and will make all necessary salary
deductions and withholdings from its employee's salaries and other compensation,
and is solely responsible for the payment of any and all contributions, taxes
and assessments and shall meet all other requirements of the Federal Social
Security.  State Unemployment Compensation and Federal, State and Local Income
Tax withholding laws on all salary and other compensation of its employees.

         (D) Licensee will comply with any other Federal, State or local law or
regulation regarding but not limited to compensation, hours of work, or other
conditions of employment including but not limited to Federal or State laws or
regulations regarding minimum compensation, overtime and equal opportunities for
employment and in particular Licensee warrants and agrees to comply with the
terms of the Federal Civil Rights Act, Age Discrimination in Employment Act,
Occupational Safety and Health Act and the Federal Fair Labor Standards Act
whether or not Licensee may be exempt from the aforesaid acts by reasons of
Licensee's size or the nature of Licensee's business or any other reason
whatsoever.

         (E) Licensee agrees and warrants that said employees while working in
connection with this License Agreement will comply with any and all applicable
Federal, State and local laws, rules, regulations and ordinances applicable to
Licensee.

    7. (LICENSEE'S FACILITIES AND EQUIPMENT) - Licensee, at its sole expense,
shall provide all facilities, tools and equipment as may be necessary and proper
for the operation of its business pursuant to this License Agreement including
but not limited to any equipment needed to make electronic settlements and fund
transfers as herein stated (such vehicles, tools and equipment


                                         -6-

<PAGE>

being herein for convenience referred to as "Licensee's Equipment").  Licensee
shall maintain Licensee's Equipment and facilities in good working order and
repair.

    8. (RELATIONSHIP) - Licensee shall operate in the capacity of an
independent contractor.  Nothing contained in or done pursuant to this License
Agreement shall be construed as creating a partnership, agency (except as del
credere agent as described in Paragraph 22(b) hereof) or joint venture and,
except as may be otherwise expressly provided in this License Agreement, neither
party shall become bound by any representation, act or omission of the other
party hereto.

    9. (UNAUTHORIZED SERVICE) - Licensee shall offer for sale only those
services and merchandise expressly authorized by this License Agreement.
Licensee, acting in its sole discretion, may engage in any other business or
business activities.  However, Licensee agrees not to advertise or display
Approved Products or provide services in such manner that will cause confusion
to the public with respect to the origin of other products or services.
Licensee may sell, install or apply the Approved Products and products similar
thereto for commercial customers, as long as such sales are made in Licensee's
own name and without reference to any relationship with, or responsibility of,
Sears with respect to such sales.  Licensee may sell, install or apply under its
own name the Approved Products and products similar thereto in markets where
they are currently not licensed to transact business under this License
Agreement.  Such sales shall be without any reference to any relationship with
or responsibility of Sears.  To ensure that the distinguishing characteristics
of Sears Approved Products and services are maintained and to prevent confusion
to customers, Licensee agrees not to sell or install home improvement products
or services under the name or trademark of other retailers without the express
written consent of Sears.

    10.  (A) (WARRANTY) - Licensee, in addition to any and all covenants,
promises and agreements contained in this License Agreement, extends to Sears a
warranty covering the application and/or installation of the product.
Licensee's warranty assures the quality of product, labor and materials.,
Licensee further assures and warrants that the finished job shall be of high
quality and that said applied or installed product and its application and/or
installation shall remain in good condition and be free from defects in material
and/or workmanship for a period of at least one year from the date of
application and/or installation (except repairs which shall be warranted for a
period of at least (90) days).  Licensee agrees that Sears customers are third
party beneficiaries of the warranties extended herein by Licensee.


                                         -7-

<PAGE>

         (B) (CUSTOMER ADJUSTMENTS) - All of the work and services performed by
Licensee shall be consistently of high quality.  Licensee shall at all times
maintain the general policy of satisfaction of customers and shall adjust all
complaints of, and controversies with customers, with respect to said sales made
under this License Agreement.  In any case, in which said adjustment is
unsatisfactory to the customer, Sears reserves and shall have the right, at
Licensee's expense, to make such further adjustment as Sears may deem necessary
under the circumstances and such adjustment made by Sears, event when in excess
of the sales price of the products or services in question, shall be conclusive
and binding upon Licensee.  Licensee agrees to and supports Sears policy of
"Satisfaction Guaranteed or Your Money Bank" as it relates to customer
complaints and adjustments.  Licensee shall maintain and make payable to Sears
files pertaining to customer complaints and their adjustment.  Sears agrees to
promptly forward to Licensee information received by Sears with respect to
customer complaints to assist Licensee in its efforts to respond to customer
complaints in a timely manner.

    11.  (A) (ADVERTISING) - At Licensee's expense, Licensee shall advertise
and actively promote the Approved Products and services licensed by Sears under
this License Agreement.  Prior to Licensee's use thereof, in connection with
this License Agreement, Licensee shall submit all signs and advertising copy,
including, but not limited to sales brochures, newspaper and yellow page
advertisements, radio and television commercials, all sales promotional plans
and devices, and all customer contract forms, warranty certificates and other
forms and materials, to Manager, Contractor Relations whose address is specified
in Paragraph 33, or to a designee, for approval.  Licensee will not use any such
advertising materials or sales promotional plans or devices without such prior
approval.

         (B) Sears shall have the right to disapprove any or all the forms,
materials, plans or devices which may be utilized with respect to Licensee's
operation hereunder insofar as they, in Sears opinion, do not properly use Sears
trademark, service mark or trade name; may subject Sears to liability, loss of
good will, or damage to Sears reputation or Sears customer relations; may fail
to adhere to the requirements of any Federal, State or local governmental rules,
regulations and laws; or may fail to conform to community or Sears standards of
good taste and honest dealing.  Licensee agrees that it will use Sears name only
when communicating with customers or potential customers.  Licensee agrees that
it will not use Sears name orally or in writing (including but not limited to
use as part of any letterhead) when communicating with persons or entities,
other than customers or potential customers.  All references to selling
furnishing and installing or the entity that sells, furnishes and installs with


                                         -8-

<PAGE>

respect to licensee's operation hereunder shall be "Sold, Furnished and
installed by (NAME UNDER WHICH LICENSEE WILL CONDUCT SEARS BUSINESS), A Sears
Authorized Contractor or some facsimile thereof subject to Sears' prior written
approval.  Licensee shall not represent the Approved Products and services
licensed by Sears hereunder as sold, furnished, or installed by Sears.

    12. (PUBLICITY) - Licensee will not issue any publicity or press release
regarding its contractual relations with Sears hereunder or regarding Licensee's
activities hereunder without obtaining Sears' prior written approval and consent
to such releases from National Operations Manager; Sears, Roebuck and Co.;
D/610, D2 181B; 3333 Beverly Road; Hoffman Estates, Illinois 60179.

    13. (GOOD WILL) - Licensee acknowledges that the commission rate
established in Paragraph 19(A) takes into consideration that all customer
information (including customer lists) as described in Paragraph 14(a) hereof
and good will generated by the operation under this License Agreement shall be
owned by Sears and inure completely to the benefit of Sears and that Licensee
has no right or interest in said customer information and good will.

    14.  (A) (CUSTOMER INFORMATION) - Any customer information (including
customer lists) developed by or acquired by Licensee, its employees or agents
from the operation of or from records generated as a result of this License
Agreement, during the term of this License Agreement or thereafter, are deemed
to be exclusively owned by Sears.

         (B)  (i) Licensee agrees not to use or permit the use of such customer
information in any manner except the performance of this License Agreement.
Licensee shall at all times maintain any such customer information physically
separate and distinct from any customer information Licensee may maintain that
is unrelated to this License Agreement.

              (ii) Licensee shall not reproduce, release or in any way make
available or furnish, either directly or indirectly, to any person, firm,
corporation, association or organization at any time, any such customer
information which will or may be used to solicit sales or business from such
customers including but not limited to the type of sales or business covered by
this License Agreement.

         (C) Licensee shall use its best efforts to protect all such customer
information from destruction, loss or theft during


                                         -9-

<PAGE>

the term of this License Agreement and until all copies of such customer
information are delivered to Sears.

         (D) Upon expiration or termination of this License Agreement, Licensee
shall immediately deliver all customer information to Sears at a mutually agreed
upon reproduction cost to be paid by Sears.  Licensee, its officers, employees,
successors and assigns shall not use any such customer information to solicit
any such customers.

    15. (TELEPHONE) - All telephone numbers used by Licensee to conduct
business hereunder shall be separate from telephone numbers used by Licensee in
its other business operations, and such telephone numbers used by Licensee
hereunder shall be deemed to be the property of Sears.  Upon expiration or
termination of this License Agreement, Licensee shall immediately, upon demand
by Sears, cease to use such telephone numbers used by Licensee hereunder and
shall transfer such telephone numbers to Sears or to any party Sears designates.
Licensee shall immediately notify the telephone company of any such transfer and
Licensee shall use its best efforts to assist Sears in an orderly transfer.

    16. (PURCHASES) - Licensee will not make any purchases and/or incur any
obligation or expense of any kind in the name of Sears.  Licensee shall promptly
pay all the obligations of Licensee including those for labor and material.
Licensee will not allow a lien(s) to attach to a customer's property for failure
to pay such sums.  In the event that Licensee causes a lien to be attached to a
customer's property, Licensee shall fully reimburse Sears and/or the customer
for all costs and expenses incurred to release said lien.  Upon request by
Sears, Licensee shall furnish Sears with the names of all parties from whom
Licensee purchases merchandise for sale under this License Agreement, as well as
the names of all other parties with whom Licensee may have any business or
contractual relations in connection with the conduct of its business under this
License Agreement.

    17. (LICENSES AND PERMITS) - Licensee, at its expense, shall obtain ALL
PERMITS AND LICENSES which may be required under any applicable Federal, State
or local law, ordinance, rule or regulation by virtue of any acts performed by
Licensee in the performance of this License Agreement.  Licensee shall in the
conduct of said business and in the performance of this License Agreement comply
fully with all applicable Federal, State and local laws, ordinances, rules and
regulations, including, without limiting the forgoing, compliance with all rules
and regulations of the Federal Trade Commission.


                                         -10-

<PAGE>

    18. (FEES, TAXES) - Licensee, at is expense, shall pay and discharge all
license fees, business, use, sales, gross receipts, income, property or other
similar or different taxes or assessments which may be charged or levied upon
Licensee by reason of anything performed under this License Agreement,
excluding, however, all taxes and assessments applicable to Sears' income from
Sears Commission hereunder.

    19.  (A) (SEARS COMMISSION) - In consideration of the privilege herein
granted to Licensee to conduct and operate under the terms, provisions and
conditions of this License Agreement, Licensee, in addition to its other
undertakings herein, shall pay to Sears, and Sears shall be entitled to receive
from Licensee, a Commission (hereinafter called "Sears Commission") which shall
be a sum equal to thirteen percent (13%) of Gross Sales on all Door settlements
and a sum equal to eleven percent (11%) of Gross Sales on all other products.
Tearoff Roofing has a commission rate of zero percent (0%) in Diamond West
Region only.  Insurance Repair Commission shall be at rate of six percent (6%)
as indicated on Exhibit A(iii), attached.

              (i) The Sears Commission rate specified above is subject to any
modifications for specific markets that may be set forth in the exhibits to this
License Agreement.

         (B) (GROSS SALES) - Licensee's said "Gross Sales" shall include all
services and materials provided to customers by Licensee which directly or
indirectly arise out of the operation hereunder including but not limited to
sales arising out of referrals, contacts, or recommendations obtained through
the operation.  For purposes of calculating Sears Commission, Gross Sales shall
exclude sales tax and permit fees and documented third party permit acquisition
costs.  Partial adjustments made as a result of customer complaints shall not
reduce Gross Sales.  However, if subsequent to installation and settlement to
Sears, full refunds are made to customers for Approved Product sold by Licensee,
Sears agrees to return the applicable commission amount, for the product
returned or adjusted to the Licensee.

         (C) (REFERRAL SERVICE FEE) - Licensee agrees to pay to Sears, Roebuck
and Co., in addition to the Sears Commission prescribed in Paragraph 19(A), a
Referral Service Fee of a minimum of one percent (1%) of the total Gross Sales
for each lead supplied by a Sears associate that results in a sale.

              (i) Lead referrals may be supplied to Licensee directly by the
Sears associate, the HIPS Region Office or via the 1-800-44-SEARS MATRIXX line.


                                         -11-

<PAGE>

              (ii) Licensee will not make any payments directly to Sears
associates.

              (iii) Licensee will maintain records in reasonable detail of all
referrals received by Sears.  The records will contain the date; store number of
referral; the associate's (ID) number of the Sears associate making the
referral; the customer's name and address and the final disposition of the lead.

              (iv) For referrals that results in a sale, Licensee on the last
settlement date of each month will submit the information required to be kept by
Sub-Paragraph (iii) above and a check made out to Sears, Roebuck and Co. for the
full amount of all Referral Service Fees owed for settlements processed during
the month.  Payments of Referral Service Fees shall be made to the applicable
Sears HIPS Region Office(s).

    20.  (A) (SALES INFORMATION) - Weekly on a predetermined schedule that has
been established by Sears, Licensee shall report the amount of Gross Sales
completed during the period ending with the preceding day to the National
Operations Manager, Department 610 D2-181B, 3333 Beverly Road, Hoffman Estates,
Illinois 60179.  Licensee shall transmit to Sears all customer and sales
information for transactions included in the funds transfer described in
Paragraph 21(B) via Sears approved electronic format.  Further, Licensee shall
during the same transmission submit to Sears all information on customers who
allowed Licensee into their home to conduct a sales presentation but elected not
to purchase an Approved Product.

         (B) (SALES RECEIPTS) - On the next business day after the transmission
of sales information described in Paragraph 20(A), Licensee shall deliver to the
applicable Sears HIPS Region Office(s), designated in Exhibit A, copies or
document images acceptable to Sears, all fully signed contracts of sale,
including changes or additions in said contracts, whether signed prior to or
during installation/application, all details of financing upon completion of all
financial arrangements for such sales, any signed waivers to rights of recision
and signed completion certificates relating to the sales that were reported.

    21.  (A) (SETTLEMENTS) - A settlement between the parties with respect to
the Sears Commission on Gross Sales reported in accordance with Paragraph 20
hereof shall be mae no later than the next business day after the transmission
of sales information on Gross Sales.

         (B) (ELECTRONIC FUNDS TRANSFERS) - Such settlements shall be remitted
by ways of electronic funds transfer to a bank


                                         -12-

<PAGE>

account designated by Sears for all cash and credit transactions completed
during the preceding week.  Completion occurs when the job is installed/applied;
and

              (i) Licensee receives cash payment from the customer, or,

              (ii) Licensee receives funding from Sears for Sears credit
transactions; or,

              (iii) Licensee receives customer acceptance of a job financed by
Licensee or by a third party.

         (C) (CHECKS) - Any and all losses which may be sustained by reason of
nonpayment of checks accepted by Licensee in payment for sales under this
License Agreement shall be borne by Licensee, and Sears shall have no liability
with respect thereto.  Checks accepted in payment for sales under this License
Agreement may be made payable to "Licensee Name" or "Sears/Licensee Name" as the
case may be, but shall be for the account of Licensee.  In no case shall
customer checks be made payable solely to Sears, Roebuck, Co., Sears, or any
derivation thereof.

    22.  (A) (CREDIT SALES) - Licensee will comply with all provisions of
Federal or State laws governing credit sales, including but not limited to
provisions dealing with proper disclosures to customers, finance charges and the
like, with respect to credit sales or their solicitation and the right of
rescission.

         (B) (SEARS CREDIT SALES) - The Sears Credit Addendum attached to this
License Agreement as Exhibit B, outlines requirements regarding the use of Sears
Credit and is herein incorporated and made a part of this License Agreement.

         (C) (THIRD PARTY FINANCING) - Licensee will comply with all provisions
of Federal or State laws governing credit sales, including but not limited to
provisions dealing with proper disclosures to customers, finance charges, the
right of rescission, if applicable, and the like, with respect to credit sales
or their solicitation.  Licensee may arrange for a customer purchase to be
financed by a financial institution.  Such financial institution shall be
independent of and unrelated to Licensee.  Licensee shall not sell directly on
credit unless otherwise provided for in this License Agreement.  Any financial
institution which is a parent company, sister company or subsidiary of or
otherwise related to Licensee shall for the purpose of the License Agreement be
deemed the same as Licensee.


                                         -13-

<PAGE>

         (D) (LICENSEE'S CREDIT SALES) - As an exception to 22(C) Licensee may
sell directly on credit, or through a company owned by the Licensee or its
stockholders ("Licensee's Finance Company") provided that Sears shall not be
responsible for or charged with any credit losses and further provided as
follows:

              (i) consistent with Paragraph 11 hereof all credit documentation
used by Licensee or Licensee's Finance Company shall be submitted to Sears;

              (ii) Licensee or Licensee's Finance company shall not commence or
cause to be commenced, any action to collect any obligations pursuant to this
License Agreement from a delinquent customer in the name of Sears or to
otherwise use the name of Sears in any collection or judicial enforcement action
to collect any such obligations;

              (iii) Licensee or Licensee's Finance Company shall not commence
or cause to be commenced, any collection or judicial enforcement action against
any delinquent customer or during the pendency of any unresolved customer
complaint without thirty (30) days prior written notification.

              (iv) Should Licensee or Licensee's Finance Company sell, transfer
or assign any customer's contract or negotiable instrument to any third party,
either Licensee or Licensee's Finance Company shall maintain all processing
rights, which shall include all rights to commence judicial enforcement against
any delinquent customer subject to notice requirements in paragraph 22(iii)
herein.

              (v) Licensee or Licensee's Finance Company shall take no action
to foreclose or otherwise enforce any lien, whether arising by operation of law
or by recording, against the property of any customer unless Sears has been
notified in writing, a reasonable attempt at negotiating a mutually acceptable
resolution has been made and has been futile, and at least ninety (90) days have
elapsed since payment was due and remains unpaid.

    23. (AUDIT RIGHT) - Licensee shall keep and maintain reports, books and
records which accurately reflect the sales and other operations of Licensee
under this License Agreement.  Said reports, books and records shall be kept and
maintained according to consistently applied generally accepted accounting
practices.  Sears reserves the right to review and audit Licensee's reports,
books, records and financial statements for both Sears related transactions as
well as all and any other transactions relating to any other business Licensee
may be engaged in involving the same and or similar product at any reasonable
time.  Licensee


                                         -14-

<PAGE>

agrees to provide Sears with a copy of its annual report annually within ninety
(90) days after the close of the Licensee's fiscal year.  Such report shall be
certified by an accountant, or by the President/Owner of Licensee's business in
the event that no audit is performed.  Such report shall include, but is not
limited to the profit and loss statement and balance sheet.

    24.  (A) (ASSIGNMENT, TRANSFER OR FRANCHISING) - The rights granted to
Licensee hereunder are unique and personal in nature, and neither this License
Agreement nor the Licensee granted therein may be assigned by Licensee
(including without limitation by operation of law) without Sears' prior written
consent, which may be withheld in Sears' sole discretion, but not unreasonably
denied.  Notwithstanding the foregoing Licensee may transfer or assign the
rights and obligations granted hereunder:

              (i) to an Affiliate controlled by Licensee, which Affiliate
agrees in writing to be bound to the terms of this Agreement; or

              (ii) to another corporation or entity that is acquiring all or
substantially all of the assets of Licensee, provided that such surviving
corporation or entity

                   (a) agrees in writing to be bound by the terms of the
Agreement,

                   (b) shall be credit-worthy as evidenced by Certificate of
Confirmation by an investment firm selected by Sears at Licensee's expense and
with approval by Licensee or at Sears' sole discretion, and

                   (c) has and throughout the Term will have, no single
individual controlling stockholders.

         (B) Any transfer or attempt to transfer hereof Licensee either
expressly or by operation of law without Sears' prior written consent, except
expressly permitted herein shall, at the option of Sears, without any notice
whatsoever, immediately terminate this License Agreement.  The sale of
Licensee's business or any other transaction which shifts the rights or
liabilities of Licensee to another controlling interest shall be such a
transfer.  Licensee shall not franchise, sub-license, assign in whole or in part
this License Agreement, or delegate any duties hereunder without Sears' prior
written consent; any such franchise, sub-license, assignment, or delegation of
duties by Licensee without such consent shall be null and void.  The foregoing
notwithstanding, Licensee may utilize services of independent contractors with
respect to the installation or application of Approved Product.


                                         -15-

<PAGE>

    25.  (A) (DEFAULT) - Sears shall have the right to immediately terminate
this License Agreement without affecting any other rights or remedies if:

              (i) Licensee does not have products and/or materials, which are
merchantable and conforming to specifications, ready for delivery and
installation in the quantities and at the time specified;

              (ii) it should be alleged that any products and/or materials
infringe any patent, trade mark or copyright or were manufactured or were to be
sold in violation of any statute, ordinance or administrative order, rule or
regulation;

              (iii) Licensee is negligent in the performance of its services;

              (iv) Licensee shall refuse to furnish appropriate guarantees to
protect Sears as permitted by law, rule or regulation;

              (v) any bankruptcy or insolvency proceedings should be commenced
by or against Licensee or a substantial part of the property of Licensee passes
into the hands of any receiver, assignee, officer of the law or creditor;

              (vi) Licensee admits, in writing, its inability to pay its debts
as they become due;

              (vii) Licensee vacates, abandons or ceases to operate under this
License Agreement;

              (viii) Licensee otherwise fails to comply with any material
provision of this License Agreement and fails to cure such default after fifteen
(15) days' written notice from Sears; or

              (ix) Licensee is in default of any other License Agreement with
Sears.

         (B) Any transfer or attempt to transfer hereof Licensee either
expressly or by operation of law without Sears' prior written consent, except
expressly permitted herein shall, at the option of Sears, without any notice
whatsoever, immediately terminate this License Agreement.  The sale of
Licensee's business or any other transaction which shifts the rights or
liabilities of Licensee to another controlling interest shall be such a
transfer.  Licensee shall not franchise, sub-license, assign in whole or in part
this License Agreement, or delegate any duties hereunder without Sears' prior
written


                                         -16-

<PAGE>

consent; any such franchise; sub-license, assignment, or delegation of duties by
Licensee without such consent shall be null and void.  The foregoing
notwithstanding, Licensee may utilize services of independent contractors with
respect to the installation or application of Approved Product.

    26.  (A) (MUTUAL TERMINATION) - This Agreement may be terminated after the
first two years of the Term, without any penalty or other liability, by either
Sears of Licensee, by providing written notice to the other not less than twelve
(12) months prior to the proposed termination date.  If termination occurs
pursuant to this subsection, Sears may, by providing written notice not less
than six (6) months prior to the date of termination, require Licensee to
continue to operate under the License Agreement for a Wind Down Period as
described in Paragraph 2B and C.

         (B) In the event that Sears in its sole discretion terminates this
Agreement and gives Licensee notice of termination as provided for in this
Agreement, Licensee acknowledges and agrees that:

              (i) such termination by Sears was entirely contemplated by Sears
and Licensee and was within the spirit of negotiations between them for the
licenses granted hereunder prior to, and at the time of, the execution of this
Agreement by the parties;

              (ii) the provisions of this paragraph are equitable and non-
oppressive to Licensee;

              (iii) Sears has advised Licensee prior to the execution of this
Agreement that they have the right to obtain independent legal advice and that
by the execution of this Agreement that they have either obtained such advice or
have waived the right to such advice; and

              (iv) Sears will have no liability to Licensee for any
disengagement or termination costs.  Without limiting the generality of the
foregoing, Licensee will assume, to the complete exoneration of Sears, all costs
and expenses relating to administration, overhead, employees' wages and all
other costs relating to severance, pensions, unemployment insurance, employer-
employee contracts and or Service Associate Agreements and Licenses will
indemnify Sears from any and all claims or actions arising therefrom and costs
thereof.

         (C) (FURTHER OBLIGATIONS) - After the termination of this License
Agreement by expiration of time or otherwise, Licensee shall have no right or
interest in future contracts with


                                         -17-

<PAGE>

Sears relating to any operation similar to that under this License Agreement,
and Sears may, without incurring any liability to Licensee:

              (i) enter into License Agreement for the operation of a similar
business with any person or entity Sears chooses, including, but not limited to,
Licensee or any of Licensee's counterparts,

              (ii) directly operate a similar business itself,

              (iii) terminate the operation of the business.

         (D) (SURVIVAL OF OBLIGATIONS) - No termination of this License
Agreement by expiration of time or otherwise, shall relieve the parties of
liability for obligations arising out of the operation of the Licensee's
business before termination.

    27.  (A) (INDEMNIFICATION) - Licensee agrees that it will protect, defend,
hold harmless and indemnify Sears, its successors, assigns, directors, officers
and employees, and their respective heirs and representatives from and against
any and all claims, demands, actions, liabilities, damages, losses, fines,
penalties, costs and expenses (including attorneys' fees) of any kind whatsoever
(including without limitation of the foregoing, those relating to actual or
alleged death of or injury to person and damage to property), actually or
allegedly, directly or indirectly, arising or resulting from or connected with:

              (i) Licensee's performance or failure of performance of this
License Agreement;

              (ii) Licensee carrying out its functions hereunder including, but
not limited to, all allegations that the products, materials and/or services
prepared by, or distributed by or through Licensee constitute:

                   (a) libel, slander and/or defamation;

                   (b) trademark, infringement or dilution, unfair competition
or infringement of any statutory copyright, common law right, title or slogan;

                   (c) piracy, plagiarism, the misappropriation of another's
ideas or unfair competition; and/or

                   (d) invasion of rights of privacy or rights of publicity;



                                         -18-

<PAGE>

              (iii) any actual or alleged defect in such products and/or
materials, whether latent or patent, including actual or alleged improper
construction or design of such products and/or materials or the failure of such
products and/or materials to comply with specifications or with any express or
implied warranties of Licensee;

              (iv) Licensee's assembly or installation of products and/or
materials covered by this License Agreement;

              (v) all purchases, contracts, debts and/or obligations made by
Licensee;

              (vi) any third party financing utilized by Licensee in connection
with this License Agreement;

              (vii) the omission or commission of any act, lawful or unlawful,
by Licensee or of any of Licensee's agents or employees, whether or not such act
is within the scope of administrative order, rule or regulation;

              (viii) the failure of Licensee or this License Agreement to
comply with or any actual or alleged violation of any applicable law, statute,
ordinance, governmental administrative order, rule or regulation;

              (ix) inquiries and/or investigations of any governmental agency;

              (x) the failure of Licensee to comply with any provision of this
License Agreement;

         (B) Notwithstanding anything contained in the foregoing, Licensee
shall not be liable for damage to third parties which is solely caused by the
negligence of Sears.

    28.  (A) (INSURANCE) - Licensee, at its expense, shall obtain and maintain
during the term of this License Agreement the following policies of insurance
with insurers rated at least A VIII or better by A.M. Best Company that are
satisfactory to Sears and containing provisions and being in amounts
satisfactory to Sears and adequate to fully protect Sears as well as Licensee
from and against any and all expenses, costs, demands, claims, actions,
liabilities, damages and losses arising out of the subjects covered by such
policies of insurance:

              (i) Workers' Compensation and Employer's Liability Insurance
providing statutory benefits under Workers' Compensation portion and limits of
not less than $100,000 under the Employer's Liability portion.


                                         -19-

<PAGE>

              (ii) General Liability Insurance, including but not limited to
Product Liability coverage, Completed Operations coverage, A CONTRACTUAL
LIABILITY ENFORCEMENT SPECIFICALLY COVERING LICENSEE'S INDEMNIFICATION OF SEARS
under this License Agreement, and Independent Contractors coverage where
subcontractors are used, with limits of liability of not less than $250,000 per
person and $500,000 per occurrence for bodily injury and $100,000 for property
damage or combined single limit not less than $500,000 per occurrence.

              (iii) Motor Vehicle Liability Insurance with an Employer's
Nonownership Liability Endorsement in Licensee's name covering all vehicles used
in connection with Licensee's business hereunder with limits of not less than
$250,000 per person and $500,000 per accident for bodily injury and $100,000 for
property damage or combined single limit not less than $500,000 per occurrence.

         (B) Each policy obtained by Licensee shall expressly provide that it
shall not be subject to change or cancellation without at least thirty (30) days
prior written notice to Sears.  Licensee shall furnish Sears with copies of the
policies required to be maintained by Licensee by Paragraphs 28(A)(i), (ii) and
(iii) or certificates thereof concurrently with the execution and delivery of
this License Agreement.  In order to avoid conflicts between insurance
companies, Licensee shall use its best efforts to have all policies of insurance
obtained by Licensee issued by one (1) insurance company.

         (C) Any acceptance by Sears of any insurance policies shall not
relieve Licensee of any responsibility hereunder including, but not limited to,
claims in excess of limits described above.

    29. (QUOTATIONS, ORDERS) - All quotations for Licensee's service made to
customer by Licensee shall be in writing, or by telephone authorization from the
customer where applicable, and such service shall be performed only upon receipt
of a written order signed by such customer.  The content of the forms used for
making quotations and for taking orders shall be satisfactory to both parties.
Licensee shall not charge customer for estimates or proposals except for repair
estimates, which charges will be reimbursed to the customer upon purchase of the
service being estimated.

    30. (REMEDIES CUMULATIVE) - It is agreed that the rights and remedies
herein provided in case of any default or breach by either party of this License
Agreement are cumulative and shall not affect in any manner any other remedies
that the other party nay have by reason of such default or breach by Licensee.
The


                                         -20-

<PAGE>

exercise of any right or remedy herein provided shall be without prejudice to
the right to exercise any other right or remedy provided herein by law, or by
equity.

    31. (WAIVER) - No waiver of any right or remedy allowed hereunder shall be
implied by the failure to enforce any such right or remedy.  No express waiver
shall affect any such right or remedy other than that to which the waiver is
applicable and only for that occurrence.

    32. (PRICES) - Nothing contained in this License Agreement shall be
construed as giving Sears any right or power to effect or control the prices at
which services or products shall be offered hereunder, said right and power
being retained by Licensee.

    33. (NOTICES) - All notices herein provided for or which may be given in
connection with this License Agreement shall be in writing and given by
certified or registered mail with postage prepaid and return receipt requested
or overnight courier or personal delivery.  If any such notice be given by
Licensee to Sears, it shall be addressed to:

         SEARS, ROEBUCK AND CO.
         Attention:  National Operations Manager
         Department 610, D@ 181B
         3333 Beverly Road
         Hoffman Estate, Illinois  60179

    and if given by Sears to Licensee, such notice shall be addressed to:

         DIAMOND EXTERIORS, INC.
         Donald Griffin
         222 Church Street
         Woodstock, Illinois  60098

    and such notices if so sent by mail shall be deemed to have been given when
deposited in the mail.

    34. (ILLEGAL PROVISION) - If any provision in this License Agreement shall
be held to be invalid, illegal or unenforceable in any respect, such invalidity,
illegality or unenforceability shall not affect any other provision of this
License Agreement and this License Agreement shall be construed as if such
invalid, illegal or unenforceable provision had never been included.

    35. (REPRESENTATIONS TO LICENSEE) - It is understood that no promises or
representations whatsoever have been made as to the potential amount of business
Licensee can expect at any time


                                         -21-

<PAGE>

during the term of this License Agreement.  Licensee represents and warrants
that Licensee is solely responsible for any expense(s) incurred related to this
License Agreement and agrees that Sears shall not be obligated for any
expense(s) incurred by Licensee in connection with any increase in the number of
Licensee's employees or expenditures made by Licensee for additional facilities
or equipment.

    36.  (A) (STRICT CONFIDENCE) - Licensee agrees to hold in strict confidence
and will not utilize otherwise than in connection with the performance of its
obligations under this License Agreement all information with respect to Sears
operations, plans and programs furnished by Sears or which become known to
Licensee because of products, materials and/or services rendered under this
License Agreement by Licensee.  Sears agrees to hold in strict confidence and
shall not utilize, except with Licensee's written permission or in connection
with the performance of Sears' obligations under this License Agreement, any
information with respect to Licensee's operation, plans or programs furnished by
Licensee or which become known to Sears because of services rendered under this
License Agreement, including, but not limited to, Licensee's pitch books and
training materials, except as disclosure thereof is required by law or
regulation or otherwise permitted by this License Agreement.

         (B) (INJUNCTIVE RELIEF) - Licensee expressly recognizes that
irreparable injury would be caused to Sears by any unauthorized use of
confidential information and agrees that preliminary or permanent injunctive
relief would be appropriate in the event of breach of this Paragraph.  Sears
recognizes that irreparable injury could be caused to Licensee by any
unauthorized use of confidential information and agrees that preliminary or
permanent injunctive relief would be appropriate in the event of breach of this
Paragraph by Sears.

    37. (COMPLETION OF OUTSTANDING ORDERS) - In the event this License
Agreement is terminated or expires and if request in writing by Sears, Licensee
shall faithfully and promptly fulfill all orders received from customers prior
to the effective date of such termination or expiration consistent with the
provisions of this License Agreement.

    38. (PARAGRAPH TITLES) - The Paragraph titles in this License Agreement
have been placed thereon for the mere convenience of the parties, and shall not
be considered in any construction or interpretation of this License Agreement.

    39.  (A) (AGREEMENT SUPERSEDES) - This License Agreement supersedes the
License Agreement made and entered into as of

                                         -22-

<PAGE>


March 1, 1995, by and between Sears as Licensor and DIAMOND EXTERIORS, INC., as
Licensee, which said License Agreement as the same may have been supplemented
and/or amended from time to time, is herein called the "Superseded License
Agreement".

         (B) Said Superseded License Agreement shall be deemed terminated as of
the close of business on December 31, 1995, provided, however, that Licensee
hereunder hereby assumes any and all obligations of Licensee under said
Superseded License Agreement arising out of the operation thereunder prior to
the termination of said Superseded License Agreement.

    40. (GOVERNING LAW) - This License Agreement shall be governed by and
construed in accordance with the laws of the State of Illinois without giving
effect to the principles of choice of laws of any state.

    41. (ENTIRE AGREEMENT) - This License Agreement sets forth the entire
agreement and understanding between the parties hereto with respect to the
subject matter hereof.  This License Agreement shall not be supplemented,
modified or amended except by a written instrument signed by Licensee (or by a
duly authorized officer if Licensee is a corporation) and by a duly authorized
officer or agent of Sears, and no person has or shall have the authority to
supplement, modify or amend this License Agreement in any other manner.

    IN WITNESS WHEREOF, the parties hereto have caused this License Agreement
to be executed as of the day and year first above written by their proper
officers or agents duly authorized thereunto.

                                       SEARS, ROEBUCK AND CO.


/s/ Don Stefanik                       /s/ Denise A. Woods
- -----------------------------------    ---------------------------------------
Don Stefanik                           Denise A. Woods
National Product Manager               National Operations Manager


/s/ Patrick J. Cronin
- -----------------------------------
Patrick J. Cronin
National Product Manager

                                       DIAMOND EXTERIORS, INC.


/s/ Rodger Ibach                       By /s/ Donald Griffin 
- -----------------------------------      -------------------------------------
Rodger Ibach                           Donald Griffin
President                              C.E.O.


                                         -23-

<PAGE>

                                   January 1, 1996
                               DIAMOND EXTERIORS, INC.

                                     Exhibit A(i)

The products/services listed in Paragraph 3 of the Amendment Agreement are more
specifically designated on the following pages of this exhibit:

<TABLE>
<CAPTION>

                                                  ITEM          NO. OF
PRODUCT/SERVICES                                 NUMBER         PAGES
<S>                                               <C>            <C>
ROOFING
Asphalt Shingles                                  30500           2
Red Cedar Shingle and Shake Roofing               30500           1
Aluminum/Metal Roofing                            30500           3
Concrete Tile                                     30500           1
Single Ply Roofing                                30500           2
Built-up Roofing                                  30500           1
TEAROFF ROOF                                      30999          None
ROOF VENTILATION ACCESSORIES                       None          None
INSULATION                                        35701           2
SKYLIGHTS                                         30500           1
CONTINUOUS GUTTER                                 34511           2
  Overhang and Trim (soffit and facia only)       18517           2
  Siding of Dormers/Gable Ends                    18517           2
  Chimney Repair                                  30509           1
ROOF REPAIR

MOBILE HOME ROOFOVERS
Mobile Home Roofovers (Interlocking Panel)        30512           6
Mobile Home Roofovers (Continuous Coil)           30512           4

DOORS
Entry Wood/Steel Doors                            50430           5
Patio/Patio Storm Doors                           50430           3
Security Doors                                    50430           2
  Storm Doors                                     50430           2

GARAGE DOOR REPAIR                                51409           2

GARAGE DOORS                                      51420           2
  Garage Door Openers                             51425          None

FENCING                                           31121           7

</TABLE>


                                        A(i)-1

<PAGE>

                                   January 1, 1996
                               DIAMOND EXTERIORS, INC.

                                     Exhibit A(i)

The Market Area referred to in paragraph 1 of the License Agreement is defined
as all states excluding Alaska, Montana, North Dakota, South Dakota, Wyoming and
Hawaii for all products and services.  Fencing exceptions listed separately in
this Exhibit A(i), Roof Repair, Garage Door Repair and Tearoff Roofing
exceptions listed separately in Exhibit A(ii).

PRODUCT/SERVICES

Roof and Garage Door Repair

The following table identifies the EXCEPTIONS market areas, referenced in
Paragraph 1 of the License Agreement, in which Licensee MAY NOT OFFER the above
product in Sears name.

STATE              MARKET AREA SCFs

CALIFORNIA         except the following:  920,921, 922, 932, 933, 934
                   936, 937, 945 thru 949
                   954, 955, 960

ILLINOIS           600 thru 606
                   (Lake, Cook and DuPage only)

INDIANA            463, 464

KANSAS             660 thru 662

MISSOURI           630, 631, 640, 641

PENNSYLVANIA       189, 190, 191, 194

WISCONSIN          530 thru 534, 535, 537


                                        A(i)-2

<PAGE>

                                   January 1, 1996
                               DIAMOND EXTERIORS, INC.

                                     Exhibit A(i)

PRODUCT/SERVICES

Tearoff Roofing

The following table identifies the Market Areas, referenced in Paragraph 1 of
the License Agreement, in which Licensee MAY OFFER the above product in Sears
name.

STATE              MARKET AREA SCFs

ARIZONA            All

CALIFORNIA         All

IDAHO              836 thru 836 only

NEVADA             All

NEW MEXICO         All

OREGON             All

TEXAS              798, 799 only

UTAH               All

WASHINGTON         All


PRODUCT/SERVICES

Fencing - Wood and Chain Link

The following table identifies the EXCEPTIONS in the market area, referenced in
Paragraph 1 of the License Agreement, in which Licensee MAY NOT OFFER the above
product in Sears name.


STATE              MARKET AREA SCFs

GEORGIA            300 thru 303, 305, 306
HAWAII             Entire State
MAINE              Entire State
NEW HAMPSHIRE      038



                                        A(i)-3

<PAGE>

                                      EXHIBIT B

                      SEARS CREDIT ADDENDUM TO LICENSE AGREEMENT

     THIS ADDENDUM is made and entered into as of the 1st day of January, 1996,
by and between SEARS, ROEBUCK AND CO., a New York Corporation (hereinafter
referred to as "Sears") and DIAMOND EXTERIORS, INC., a Delaware corporation
(hereinafter referred to as "Licensee"), which said parties in consideration of
the mutual covenants and promises contained herein, hereby mutually agree as
follows:

     REFERENCE is made to the License Agreement made and entered into as of the
1st day of January, 1996, and any and all amendments, modifications and/or
supplements thereto, by and between Sears and Licensee (hereinafter referred to
as the "License Agreement"), whereby Sears granted to Licensee the privilege of
conducting and operating, and Licensee agreed to conduct and operate, pursuant
to the terms, provisions and conditions contained in the License Agreement, a
business of selling, furnishing and installing certain Sears approved products
and services in designated Sears Market Area.

1.   DEFINITIONS

     A.   "ACCOUNT" - means an account resulting from the issuance of Seas HIPS
          Credit Account or a Sears Credit Card.  Each Account shall be owned
          by, and deemed to be the property of Sears.

     B.   "AFFILIATE" - means any entity that is owned by, owns or is under
          common control with Sears or its ultimate pare.

     C.   "APPLICABLE LAW" - means collectively or individually any applicable
          law, rule, regulation or judicial, governmental administrative order,
          decree, ruling, opinion or interpretation.

     D.   "AUTHORIZATION" - means permission from Sears to make a Credit Sale.

     E.   "AUTHORIZATION CENTER" - means the facility designated by Sears as the
          facility at which Credit Sales are authorized.

     F.   "CREDIT CARD" - means the private label credit card or other
          proprietary credit device bearing Sears name and/or logo issued by
          Sears or Sears National Bank.


                                         B-1

<PAGE>

     G.   "CUSTOMER" - means (i) the individual in whose name an Account is
          opened, and (ii) any other authorized users of an Account and/or
          Credit Card.

     H.   "APPROVED PRODUCTS" - means the goods and services and related
          services, described in Paragraph 2A below, sold by Licensee in the
          ordinary course of Licensee's business pursuant to the License
          Agreement.

     I.   "CREDIT SALE" - means any sale of Approved Products that Licensee
          makes to a Customer pursuant to this Addendum and the License
          Agreement that is charged to an Account.

     J.   "CREDIT SALES TICKET" - means evidence of a Credit Sale in a paper
          form for Approved Products purchased from Licensee.

     K.   "CREDIT SLIP" - means evidence of a credit to an Account in a paper
          form for Approved Products returned to Licensee or for any other
          adjustment to an account.

     L.   "PROGRAM" - means the Sears Credit program associated with Licensee
          whereby Accounts will be established and maintained by Sears, Credit
          Cards will be used by Customers purchasing Approved Products from
          Licensee and Credit Sales will be authorized and settled, all pursuant
          to the terms of this Addendum.

     M.   "CHARGEBACK" - means the return to Licensee and reimbursement to Sears
          of a Credit Sales Transaction for which Licensee was previously paid.

     N.   "TERMINAL" - means an electronic terminal or computer capable of
          communicating by means of an on-line or dial electronic link with an
          Authorization Center.

     O.   "NET SALES" - means gross Credit Sales less returns and/or
          adjustments.

2.   A.   SCOPE AND PURPOSE.  Licensee engages in the sale of Sears Approved
          Products and services pursuant to the License Agreement and Licensee
          and Sears desire to make credit available to Customers purchasing such
          Approved Products from Licensee.  Sears, a retailer in the business of
          providing credit pursuant to a Credit Card or Account, has agreed to
          provide such credit to qualified customers purchasing Licensee's
          Approved Products pursuant to this Addendum and the License Agreement.


                                         B-2

<PAGE>

     B.   CREDIT REVIEW; OWNERSHIP OF ACCOUNTS.  All completed applications for
          Accounts submitted by Licensee to Sears will be processed and approved
          or decline within two (2) business days in accordance with Sears
          credit criteria and procedures which may be modified from time to
          time.  Licensee shall submit to Sears a minimum of seventy-five
          percent (75%) of Licensee's total dollar volume applications for
          credit.  Such applications shall be randomly selected and submitted to
          Sears.  Sears shall have and retain all rights to approve or decline
          such applications.  If Sears declines any application, such
          application shall be returned to Licensee and Licensee at its own
          discretion may provide credit to the applicant or seek a third party
          provider to provide credit to the applicant.  Sears shall have no
          interest in any such credit accounts established by Licensee or a
          third party credit provider.  If Sears accepts such applications,
          Sears shall own the Accounts and shall bear the credit risk for such
          Accounts, except as otherwise provided by the License Agreement or
          this Addendum.  Licensee acknowledges and agrees that, Licensee shall
          have no interest whatsoever in said Accounts.

3.   FINANCE CHARGE.

     A.   FINANCE CHARGE.  Sears shall establish the rate of finance charge on
          the Accounts in accordance with federal and state laws.  Sears may
          from time to time modify those rates pursuant to Sears' discretion and
          within the parameters of the applicable federal and state laws.

     B.   PARTICIPATION FEE.  Sears has agreed to pay Licensee a "Participation
          Fee" based upon Credit Card Sales obtained by Licensee pursuant to
          this Addendum.  The Participation Fee paid by Sears to Licensee during
          the term of this Addendum, shall be paid in accordance with the terms
          and conditions set forth in Schedule "A"-Rates (attached hereto and
          incorporated herein).  The Participation Fee shall be paid based upon
          Net Sales.  Any further Sears obligation under this Paragraph relating
          to payment of said Participation Fees would terminate upon the
          effective date of the expiration or termination of this Addendum or
          the License Agreement.

     C.   TERMINATION OF PARTICIPATION FEES.  Notwithstanding the above, in the
          event this Addendum of the License Agreement is:  (i) not renewed or
          expires; (ii) terminated by Licensee for any reason; (iii) terminated


                                         B-3

<PAGE>

          by Sears for cause; Sears; obligation under this Paragraph to pay any
          Participation fees to Licensee shall Automatically terminate upon the
          effective date of expiration or termination of this Addendum or the
          License Agreement is terminated by Sears without cause, Sears agrees
          to pay Licensee a lump sum payment, within sixty (60) days of the
          effective termination date pursuant to the following guidelines:

          (i)  If Licensee has at least one (1) full year but less than two
               years continued participation in the Program, Licensee shall
               receive forty percent (40%) of the Participation Fees that would
               have been due Licensee for the next twelve (12) months
               immediately succeeding Sears' effective termination date of the
               License Agreement without cause; or

          (ii) If Licensee has at least two (2) full years but less than three
               years continued participation in the Program, Licensee shall
               receive forty percent (40%) of the Participation Fee that would
               have been due Licensee for the next twenty-four (24) months
               immediately succeeding Sears' effective termination of the date
               License Agreement without cause; or

          (iii) If Licensee has three (3) full years or more of continued
               participation in the Program, Licensee shall receive forty
               percent (40%) of the Participation Fees that would have been due
               Licensee for the next thirty-six (36) months immediately
               succeeding Sears' effective termination date of the License
               Agreement without cause.

4.   LICENSEE RESPONSIBILITIES CONCERNING CONSUMER TRANSACTIONS.  Licensee
     covenants and agrees that Licensee shall:

     A.   Honor all valid Sears Credit Cards without discrimination, when
          properly presented by Customers for payment of Approved Products.

     B.   Not require, through an increase in price or otherwise, any Customer
          to pay any surcharge at the time of sale or any part of any charge
          imposed by Sears on Licensee.

     C.   Not establish minimum or maximum charge amounts without Sears prior
          written approval.


                                         B-4

<PAGE>

     D.   With respect to applications for a Credit Card or an Account:

          (i)   make sure all information requested on the application is
                complete and legible;

          (ii)  obtain the signature on the application of all persons whose
                name will appear on the Account or will be responsible for the
                Account;

          (iii) give the applicant the initial disclosure and a copy of the
                Account Agreement at the time of signing the 
                application/agreement prior to a Credit Sales Transaction
                under the Account;

          (iv)  verify the identification of the individual(s) applying for the
                Account, which verification may include driver's license and
                social security numbers;

          (v)   provide all information required by Sears from time to time for
                approval of applications by telephone or other electronic
                transmission and legibly insert the Account number and Approval
                number on the application in the designated area; and

          (vi)  send the actual original approved signed application to Sears at
                Sears, Roebuck and co., HIPS Credit Center, P.O. Box 3700, Des
                Moines, Iowa 50321.

     E.   With respect to Credit Sales Transactions:

          (i)  Enter legibly on a single Credit Sales tick prior to obtaining
               the Customer's signature (1) a description of all Approved
               Products purchased in the same transaction in default sufficient
               to identify the transaction; (2) the date of the transaction; (3)
               the Authorization number; and (4) the entire amount due for the
               transaction (including applicable taxes);

          (ii) REQUEST AUTHORIZATION FROM SEARS AUTHORIZATION CENTER UNDER ALL
               CIRCUMSTANCES.  Sears may refuse to accept or fund any Credit
               Sale that is presented to Sears for payment more than one hundred
               twenty (12) days after the date of Authorization of the Credit
               Sale.  Licensee agrees not to divide a single transaction between


                                         B-5

<PAGE>

               two or more Credit Sales or between a Sears Credit Sale and a
               sales slip for other credit provider.  If Authorization is
               granted, legibly enter Authorization number in the designated
               area on the Credit Sales Ticket.  If Authorization is denied, do
               not complete transaction and follow any instructions from the
               Authorization Center.

          (iii)Imprint legibly on the Credit Sales Ticket the embossed legends
               from the Credit Card plate or if the transaction is to be
               completed without a Card imprint, then enter legibly on the
               Credit Sales Ticket sufficient information to identify the
               Customer and Licensee, including at least, Licensee's name and
               address, Customer's name, Account number, expiration date and any
               effective date on the Credit Card.

          (iv) Check the effective date, if any, and the expiration date on the
               Credit Card.

          (v)  Obtain the signature of the Customer on the Credit Sales Ticket,
               and compare the signature on the Credit Sales Ticket with
               signature panel of the Credit Card and if identification is
               uncertain or if Licensee otherwise questions the validity of the
               Credit Card, contact Sears Authorization Center for instructions.

          (vi) Not present the Credit Sales to Sears for funding until all
               Approved Products are delivered and all the services performed to
               the Customer's satisfaction.  If the Credit Sale is canceled,
               rescinded, or the Approved Products canceled or returned, then
               the Credit Sale is subject to a Chargeback.

          (vii)Deliver a true and complete copy of the Credit Sales Ticket to
               the Customer at the time of sale or delivery of the Merchandise.

     F.   CREDIT SALES.  If the Approved Products are returned or, any Credit
          Sale is terminated or canceled, or Licensee allows any price
          adjustments, then Licensee shall not make any cash refund directly to
          the customer, but shall complete and deliver promptly to Sears a
          Credit Slip evidencing the refund or adjustment and deliver to the
          Customer a true and complete copy of the Credit Slip at the time the
          refund or adjustment is made.  Licensee shall sign and date each
          Credit Slip


                                         B-6

<PAGE>

          and include thereon a brief description of the approved Products
          returned, services terminated or canceled, refund or adjustment made,
          the date of the original Credit Sales Ticket, Authorization number,
          Customer's name, address and Account number, and the date and amount
          of the credit, all in sufficient detail to identify the transaction.
          Licensee shall imprint or legibly reproduce on each Credit Slip the
          embossed legends from the Card.  The amount of the Credit Slip cannot
          exceed the amount of the original transaction as reflected on the
          original Credit Sales Ticket.  Licensee shall issue Credit Slips only
          in connection with previous bona fide Credit Sales and only as
          permitted hereunder.

     G.   Licensee shall neither receive any payments from a Customer for
          charges included on any Credit Sale resulting from the use of any Card
          nor receive any payments from a Customer to prepare and present a
          Credit Sale for the purpose of effecting a deposit in the Customer's
          Account.

     H.   RIGHT OF FIRST REFUSAL.  Licensee shall actively promote the Program
          and submit a minimum of seventy-five percent (75%) of Licensee's total
          dollar volume of credit applications to Sears.  All such applications
          declined by Sears shall be returned to Licensee and Licensee at its
          own discretion may provide credit to the applicant or seek a third
          party provider to provide credit.

     I.   Satisfy all other requirements designated in the License Agreement or
          as may be required from time to time by Sears.  In the event there is
          any inconsistency between the License Agreement and this Addendum,
          this Addendum shall govern unless otherwise expressly indicated by
          Sears in any License Agreement.

     J.   IN-HOME SALES.  Licensee shall deliver to the consumers all
          appropriate right of recision notices required by Applicable Law in
          accordance with Applicable Laws.  Sears has no obligation to fund any
          Credit Sale until the applicable recision period has expired.

5.   LICENSEE REPRESENTATIONS AND WARRANTIES.  Licensee represents and warrants
     to Sears as of the Effective Date and throughout the term of this Addendum
     the following:

     A.   That each Credit Sale will arise out of a bona fide sale of Approved
          Products by Licensee and will not


                                         B-7

<PAGE>

          involve the use of the Credit Card for any other purpose.

     B.   That each Credit Sale will be to a consumer for person, family, or
          household purposes.

     C.   That Customer applications will be available to the public (i) without
          regard to race, color, religion, national origin, sex, martial status,
          or age (provided the applicant has the capacity to enter into binding
          contract) and (ii) not in any manner which would discriminate against
          an discourage an applicant from applying for the Credit Card.

     D.   That it has full corporate power and authority to enter into this
          Addendum; that all corporate action required under any organization
          documents to make this Addendum binding and valid upon Licensee
          according to its terms has been taken.

     E.   Neither (i) the execution, delivery and performance of this Addendum,
          nor (ii) the consummation of the transaction contemplated hereby will
          constitute a violation of law or a violation or default by Licensee
          under its articles or incorporation, bylaws or any organization
          documents, or any material agreement or contract and no authorization
          or any governmental authority is required in connection with the
          performance by Licensee of its obligations hereunder.

     F.   Licensee has and will obtain all required licenses to perform it's
          obligations under this Addendum.

     G.   Customer has not rescinded the Credit Sale.

6.   CHARGEBACKS TO LICENSEE.  Licensee agrees as follows:

     A.   CHARGEBACKS.  Any Credit Sale is subject to Chargeback  by Sears under
          any one or more of the following circumstances, and thereupon the
          provisions of Section 6.B. below shall apply:

          (i)  In the event Sears cannot collect on an account because the
               application or any information on the application or the Credit
               Sales Ticket or any required information on the Credit Slip (such
               as the account number, expiration date of the Credit Card,
               description of Approved Products purchased, transaction amount
               and date) is illegible or incomplete, or the Credit Sale or
               application is


                                         B-8

<PAGE>

               not executed by the Customer, or Authorization is not obtained
               from Sears Authorization Center, or valid Authorization number is
               not correctly and legibly entered on the Credit Sales Ticket, or
               the Credit Sales Ticket is duplicate of an item previously paid,
               or the price of the Approved Products shown on the Credit Sales
               Ticket differs from the amount shown on the Customer's copy of
               the Credit Sales Ticket;

          (ii) Sears determines that (1) Licensee has breached or failed to
               satisfy, any term, condition, covenant, warranty, or other
               provision of this Addendum, including, without limitation,
               Paragraphs 4 and 5 above, or of the License Agreement, in
               connection with a Credit Sale or the transaction to which it
               relates, or an application for a Credit Card or the opening of
               any Account; or (2) the Credit Sale, application/agreement or
               Credit Sale is fraudulent or is subject to any claim of
               illegality, conciliation, rescission, avoidance or offset for any
               reasons whatsoever, including, without limitation, negligence,
               fraud, misrepresentation, or dishonesty on the part of the
               customer or Licensee or its agents, employees, licensees, or
               franchisees, or that the related transaction is not a bona fide
               transaction in Licensee's ordinary course of business;

          (iii)The Customer disputes or denies in writing the Credit Sale or the
               Credit Card transaction, the execution of the Credit Sale or
               application/agreement, or the delivery, quality, or performance
               of the goods, services or warranties purchased, or the Customer
               has not authorized the Credit Sale, or that a credit adjustment
               was issued by Licensee but not posted to the Account; or

          (iv) In the event Sears cannot collect on an Account because Licensee
               fails to deliver to Sears the Credit Sales Ticket, application or
               other records of the Credit Sales Transaction within the times
               required in this Addendum.

     B.   RESOLUTION AND PAYMENT.  Licensee is required to resolve any dispute
          or other of the circumstances described above in (A) of this Paragraph
          6 to Sears


                                         B-9

<PAGE>

          satisfaction within thirty (30) days (or written reasonable time
          period based upon the facts) of notice of Chargeback or Licensee shall
          pay to Sears the full amount of each such Credit Sale subject to
          Chargeback or the portion thereof designated by Sears, as the case may
          be, plus any related finance charges paid by Sears to customers, any
          attorney fees incurred by Sears, and other fees and charges provided
          for in the Customer agreement.  Upon chargeback to Licensee of a
          Credit Sale, Licensee shall bear all liability and risk of loss
          associated with such Credit Sale or Account, or the applicable portion
          thereof, without warranty by, or recourse, or liability to, Sears.
          Sears may deduct amounts owed to Sears under this Paragraph from any
          amount owed to Sears under this Addendum.

     C.   The terms and provisions of Paragraph 6 shall survive the termination
          of this Addendum.

7.   TAPE OR ELECTRONIC TRANSMISSION & RECORDS.  Data, records and information
     shall be transmitted and maintained as described below.

     A.   TRANSMISSION OF DATA.  In addition to depositing paper Credit Sales
          Tickets or document images with Sears, Licensee shall transmit to
          Sears, by electronic transmission, document images or other form of
          transmission designated by Sears all data required by this Addendum to
          appear on Credit Sales Tickets.  All data transmitted shall be in a
          medium, form and format designated by Sears and shall be presorted
          according to Sears instructions.  Any errors in such data or in its
          transmission shall be the sole responsibility of Licensee.

     B.   RECEIPT OF TRANSMISSION.  Upon successful receipt of any transmission
          of Credit Sales data, Sears shall accept such transmission and pay
          Licensee in accordance with this Addendum, subject to subsequent
          review and verification by Sears and to all other rights of Sears and
          obligations of Licensee as set forth in this Addendum.  If data
          transmission is by tape, Licensee agrees to deliver upon demand by
          Sears a duplicate tape of any prior tape transmission, if such demand
          is made within forty-five (45) calendar days of the original
          transmission.

     C.   RECORDS.  Licensee shall maintain the actual paper or document images
          of Credit Sales Ticket and other records pertaining to any transaction
          covered by this


                                         B-10

<PAGE>

          Addendum for such time and in such manner as Sears or any law or
          regulation may require, but in no event less than two (2) years after
          the date Licensee transmits each Credit Sale transaction data to Sears
          and Licensee shall make and retain for at least seven (7) years
          legible documents, microfilm or other legally admissible images copies
          of both sides of such actual paper Credit Sales Tickets or other
          transaction records.  Within fourteen (14) days, or such earlier time
          as may be required by Sears, of receipt of Sears request, Licensee
          shall provide to Sears the actual paper Credit Sales Ticket or other
          transaction records, and any other documentary evidence available to
          Licensee and reasonably requested by Sears to meet its obligations
          under law (including its obligations under the Fair Credit Billing
          Act) or otherwise to respond to questions, complaints, lawsuits,
          counterclaims or claims concerning Accounts or request from Customers,
          or to enforce any rights Sears may have against a Customer, including,
          without limitation, litigation by or against Sears, collection efforts
          and bankruptcy proceedings, or for any other reason.

          Promptly upon termination of this Addendum or upon the request of
          Sears, Licensee will provide Sears with all original and microfilm
          copies of documents required to be retained under this Addendum.

8.   PAYMENTS BY CUSTOMER AND ENDORSEMENT.  Licensee agrees that Sears has the
     sole right to receive payments on any Credit Sales funded by Sears.  Unless
     specifically authorized in writing by Sears, Licensee agrees not to make
     any collections on any such Credit Sale.  Licensee agrees to hold in trust
     for Sears any payment received by Licensee of all or part of the amount of
     any such Credit Sale and to deliver promptly the same in kind to Sears
     together with the Customer's name, Account number, and any correspondence
     accompanying the payment within five (5) days of receipt by Licensee.
     Licensee agrees that Licensee shall be deemed to have endorsed any Credit
     Sale, Customer payments by check, money order, or other instrument made
     payable to Licensee that a Customer presents to Sears in Sears favor, and
     Licensee hereby authorizes Sears to supply such necessary endorsements on
     behalf of Licensee.

9.   LICENSEE CREDIT INFORMATION.  Licensee warrants and represents that its
     credit application and financial statements submitted to Sears by or on
     behalf of Licensee are true and accurate and Licensee agrees to supply such
     additional credit information as Sears may reasonably


                                         B-11

<PAGE>

     request from time to time.  Licensee understands that Sears may verify the
     information on any financial statement or other information provided by
     Licensee and, from time to time, may seek credit and other information
     concerning Licensee from others and may provide financial and other
     information to others for purposes of its asset securitization's and sales.

10.  NOTICE OF CLAIM AND SURVIVAL.  In the event that Sears or Licensee shall
     receive any claim or demand or be subject to any suit or proceeding of
     which a claim may be made against the other, the indemnified party shall
     give prompt written notice thereof to the indemnifying party and the
     indemnifying party will be entitled to participate in the settlement or
     defense thereof with counsel satisfactory to indemnified party at the
     indemnifying party's expense.  In any case, the indemnifying party and the
     indemnified party shall cooperate (at not cost to the indemnified party) in
     the settlement or defense of any such claim, demand, suit, or proceeding.
     The terms and provision of this Paragraph 10 shall survive the termination
     of this Addendum.

11.  NONWAIVER.  Licensee's liability under this Addendum, including, without
limitation, its liability under Paragraph 10 above, shall not be affected by any
settlement, extension, forbearance, or variation in terms that Sears may grant
in connection with any Credit Sale or Account or by the discharge or release of
the obligations of any Customer(s) or any other person by operation of law or
otherwise.

12.  TERM AND TERMINATION.

     A.   TERM.  This Addendum shall be effective as of January 1, 1996, and
          shall remain in effect until December 31, 1998 ("Initial Term"),
          subject to earlier termination as set forth below.  Thereafter, this
          Addendum shall be automatically renewed for successive three (3) year
          terms (the "Renewal Term(s)") unless and until termination as provided
          herein.  The termination of this Addendum shall not affect the right
          and obligations of the parties with respect to transactions and
          occurrences which take place prior to the effective date of
          termination, except as otherwise provided herein.

     B.   TERMINATION.  This Addendum may be terminated:

          (i)   by Sears or LICENSEE, upon not less than one (1) year's notice 
                to the other party prior to the end of the Initial Term or any
                Renewal Term.


                                         B-12

<PAGE>

          (ii)  by Sears, at its sole discretion, upon thirty (30) days prior
                notice (a) if there occurs any material change in ownership of
                Licensee or if an adverse change occurs in Licensee's financial
                condition or if Licensee supersedes or goes out of business or
                substantially reduces its business operations or sends a notice
                of proposed bulk sale of all or party of its business; or (b) in
                the event Licensee materially breaches its obligations or any
                warranty or representation under this Addendum or in the License
                Agreement; or (c) if Sears has reasonable cause to believe that
                Licensee will not be able to perform its obligations under this
                Addendum, or if Sears receives a disproportionate number of
                Customer inquiries, disputes or complaints; or (d) if in Sears
                judgment, any Applicable Law requires that this Addendum or
                either party's rights or obligations hereunder be amended,
                modified, waived or suspended in any respect, including, without
                limitation, the amount of finance charges or fees that may be
                charged on purchases of Approved Products hereunder.

          (iii) by Sears or Licensee upon thirty (30) days written notice to
                the other in the event the other party shall wind up or
                dissolve its operation or is wound up and dissolved; becomes
                insolvent or repeatedly fails to pay its debts as they
                become due; makes an assignment for the benefit of
                creditors; files a voluntary petition for bankruptcy; or for
                reorganization or is adjudicated as bankruptcy or insolvent'
                or has a liquidator or trustee appointed over its affairs;

     C.   TERMINATION OF CARD ACCEPTANCE.  Sears upon notice to Licensee may
          elect to terminate the acceptance of the Credit Card or approve a
          Credit Account, if Licensee has high fraudulent activities or other
          cause of business conduct that is injurious to the business
          relationship between Sears and Licensee.

13.  FORCE MAJEURE.  Neither party to this Addendum shall be liable to the other
     by reason of any failure of performance of this Addendum in accordance with
     its terms if such failure arises out of a cause beyond the control and
     without the fault or negligence of such party.  Such causes may include but
     are not limited to acts of God, or civil or military authority,
     unavailability of energy resources, system or communication failure, delay
     in transportation,


                                         B-13

<PAGE>

     riots or war.  In the event of any force majeure occurrence, the disabled
     party shall use its best efforts to meet the obligations as set forth in
     this Addendum.

14.  CONFIDENTIALLY.  Licensee shall keep confidential and not disclose to any
     person or entity (except to employees, officers, partners or directors of
     Licensee who are engaged in the implementation and execution of the
     Program), information, software, systems, and data, that Licensee receives
     from Sears or from any other source, relating to the Program and matters
     which are subject to the terms of this Addendum, including, but not limited
     to, Customer names and addresses or other Credit Card or Account
     Information, and shall use, or cause to be used, such information solely
     for the purposes of the performance of Licensee's obligations under the
     terms of this Addendum.  Sears will keep confidential and notice disclose
     to any person or entity (except employees, officers, agents or directors of
     Sears, its subsidiaries or affiliates who are engaged in the implementation
     and execution of the Program) any information that Sears receives from
     Licensee which is designated confidential by Licensee.  In the event Sears
     sells or assigns the Accounts or a portion of the Accounts under the
     Program, Sears may disclose any information under this provision reasonably
     necessary or required to effectuate such sale or assignment.  The terms and
     provisions of this Paragraph 17 shall remain in effect for one (1) year
     after the effective termination date of this Addendum.

15.  ADDITIONAL PRODUCTS AND SERVICES.  Sears, any of its Affiliates and/or any
     third party authorized by Sears may at any time, whether during or after
     the term of this Addendum and whether the Accounts are owned by Sears,
     solicit Customers for any other credit cards or other types of accounts or
     other merchandise, goods or products offered by Sears, any of its
     Affiliates and/or any third party authorized by Sears.

16.  NOTICES.  All notices provided for or which may be given in connection with
     this Addendum shall be in writing and given by certified or registered mail
     with postage prepaid and return receipt requested and overnight courier or
     personal delivery.  If any such notice be given by Licensee to Sears, it
     shall be addressed to:

               SEARS, ROEBUCK AND CO.
               Attn: National Operations Manager
               3333 Beverly Road, D2-181B
               Hoffman Estates, IL 60179



                                         B-14

<PAGE>

     and if given by Sears to Licensee, such notice shall be addressed to:

               DIAMOND EXTERIORS, INC.
               Attn: Donald Griffin
               222 Church Street
               Woodstock, IL 60098

     and such notices if so sent by mail shall be deemed to have been given when
     deposited in the mail.

17.  AMENDMENTS AND SUPPLEMENTARY DOCUMENTS.  The parties may from time to time
     amend this Addendum.  Reference herein to "this Addendum" shall include any
     schedules, appendices, exhibits, and amendments hereto.  Any amendment or
     modification to this Addendum must be in writing and signed by a duly
     authorized officer or both parties to be effective and binding upon said
     parties; no other amendments or modifications shall be binding upon the
     parties.

18.  ASSIGNMENT.  This Addendum is binding upon the parties and their successors
     and assigns.  Licensee may not assign this Addendum without the prior
     written consent of Sears and any purported assignment without such consent
     shall be void.  Sears may without Licensee's consent assign this Addendum
     or any of the rights or obligations hereunder to any Affiliate of Sears at
     any time.  In the event of such assignment, the assignee shall have the
     same rights and remedies as Sears under this Addendum.

19.  NONWAIVER AND EXTENSION.  Sears shall not by any act, delay, omission, or
     otherwise be deemed to have waived any rights or remedies hereunder.
     Licensee agrees that Sears failure to enforce any of its rights under this
     Addendum shall not affect any other right of Sears or the same right in any
     other instance.

20.  RIGHTS OF PERSONS NOT A PARTY.  This Addendum shall not create any rights
     on the part of any person or entity not a party hereto, whether as a third
     party beneficiary or otherwise.

21.  PARAGRAPH HEADINGS.  The headings of the paragraphs of this Addendum are
     for reference only, are not a substantial part of this Addendum and are not
     to be used to affect the validity, construction or interpretation of this
     Addendum or any of its provisions.

22.  INTEGRATIONS.  This Addendum contains the entire agreement between the
     parties.  There are merged herein prior oral or


                                         B-15

<PAGE>

     written agreement, amendments, representations, promises and conditions in
     connection with the subject matter hereof.  Any representations,
     warranties, promises or conditions not expressly incorporated herein shall
     not be binding to Sears.

23.  GOVERNING LAW/SEVERABILITY.  This Addendum shall be governed by and
     construed in accordance with the laws of the State of Illinois.  If any
     provision of this Addendum is contrary to Applicable Law, such provision
     shall be deemed ineffective without invalidating the remaining provisions
     hereof.

24.  JURISDICTION.  ANY SUIT, COUNTERCLAIM, ACTION OR PROCEEDING ARISING OUT OF
     OR RELATING TO THIS ADDENDUM MUST BE BROUGHT SOLELY IN THE COURTS OF THE
     STATE OF ILLINOIS OR IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN
     DISTRICT OF ILLINOIS; AND LICENSEE HEREBY IRREVOCABLY SUBMITS TO THE
     EXCLUSIVE JURISDICTION OF SUCH COURTS AND ANY APPELLATE COURTS THEREOF FOR
     THE PURPOSE OF ANY SUCH SUIT, COUNTERCLAIM, ACTION, PROCEEDING OR JUDGMENT
     (IT BEING UNDERSTOOD THAT SUCH CONSENT TO THE EXCLUSIVE JURISDICTION OF
     SUCH COURT WAIVES ANY RIGHT TO SUBMIT ANY DISPUTES HEREUNDER TO ANY COURTS
     OTHER THAN THE ABOVE).

25.  WAIVER OF JURY TRIAL.  SEARS AND LICENSEE HEREBY KNOWINGLY, VOLUNTARILY AND
     INTENTIONALLY WAIVE ANY RIGHT TO A TRIAL BY JURY IN ANY ACTION, SUIT,
     PROCEEDING OR COUNTERCLAIM CONCERNING ANY RIGHTS UNDER THIS ADDENDUM, ANY
     RELATED DOCUMENT OR UNDER ANY OTHER DOCUMENT OR AGREEMENT DELIVERED OR
     WHICH MAY IN THE FUTURE BE DELIVERED IN CONNECTION HEREWITH OR THEREWITH,
     OR ARISING FROM ANY RELATIONSHIP EXISTING IN CONNECTION WITH THIS ADDENDUM,
     AND AGREE THAT ANY SUCH ACTION, SUIT, PROCEEDING OR COUNTERCLAIM SHALL BE
     TRIED BEFORE A COURT AND NOT BEFORE A JURY; THIS PROVISION IS A MATERIAL
     INDUCEMENT FOR SEARS AND LICENSEE ENTERING INTO THIS ADDENDUM.

IN WITNESS WHEREOF, Sears and Licensee have caused their duly authorized
representatives to execute this Addendum as of the date set forth above.

DIAMOND EXTERIORS, INC.                 SEARS, ROEBUCK AND CO.



By: /s/ Donald Griffin                  By: /s/ Denise A. Woods
    -------------------------------        ------------------------------------
Donald Griffin                          Denise A. Woods
C.E.O.                                  National Operations Manager


                                         B-16

<PAGE>

                                    EXHIBIT C

                                    ADDENDUM

     THIS ADDENDUM is made and entered into this 17th day of June, 1996, by and
between Sears, Roebuck and Co., a New York corporation ("SEARS"), Diamond
Exteriors, Inc., a Delaware corporation ("LICENSEE") and Diamond Home Services,
Inc., a Delaware corporation ("HOME SERVICES").

     WHEREAS, Sears and Licensee are bound by a License Agreement dated as of
January 1, 1996 (the "LICENSE AGREEMENT") and the Sears Credit Addendum to the
License Agreement dated as of January 1, 1996 (the "CREDIT ADDENDUM");

     WHEREAS, Home Services has filed a registration statement on Form S-1 with
the Securities and Exchange Commission on April 19, 1996, as amended with
respect to the initial public offering of common stock (the "COMMON STOCK") of
Home Services (the "PUBLIC OFFERING"); and

     WHEREAS, Licensee and Home Services have requested that the License
Agreement and Credit Addendum be amended and supplemented in contemplation of
the Public Offering and the public reporting requirements resulting therefrom;

     NOW, THEREFORE, in consideration of the premises and promises herein
contained, the parties agree as follows:

          1.  The License Agreement shall be amended by adding the
     following new Section 12B:

          (a)  Notwithstanding anything contained herein to the contrary,
          Diamond Home Services, Inc., the parent of Licensee ("HOME
          SERVICES") shall have the right to disclose information regarding
          Licensee's contractual relationship with Sears hereunder and
          Licensee's activities contemplated hereby and to use the "Sears"
          name in connection therewith without obtaining Sears prior
          written approval and consent in (i) the Registration Statement on
          Form S-1, as amended (No. 333-3822) (the "REGISTRATION
          STATEMENT"); (ii) any and all filings required to be made by Home
          Services with the Securities and Exchange Commission, the
          National Association of Securities Dealers, Inc. and The Nasdaq
          Stock Market and any other disclosures pursuant to federal or
          state securities laws or rules regarding the market for and
          trading of the Common Stock of Home Services (including, but not
          limited to, reports on Form 8-A, 10-Q, 10-K and 8-K, annual and
          quarterly reports to stockholders and proxy statements) provided,
          that in each of the foregoing instances, the subject matter of
          such disclosure is substantially similar to the disclosures made
          in the Registration Statement; (iii) any press release that
          announces a change in the terms of this License Agreement or
          otherwise relates in any material respect to the relationship
          with Sears (other than as part of the "Standard Closing


                                        
<PAGE>

          Paragraph" as defined below) on the condition that such press release
          is provided to Sears on the second business day before public release,
          unless, as a result of the obligations of Home Services under
          applicable law, Home Services is advised by legal counsel that an
          earlier public disclosure is advisable, in which case Home Services
          shall use all reasonable efforts to provide Sears with as much advance
          notice, if any, as is practicable under the circumstances; and (iv)
          any other press releases, provided that such press releases are
          provided to Sears simultaneously with public distribution and further
          provided that the standard closing paragraph of each such press
          release (the "STANDARD CLOSING PARAGRAPH"), as it relates to the
          Company's relationship with Sears, is consistent with the statements
          contained in the Registration Statement.

          2.  Section 12.B(ii) of the Credit Addendum is hereby amended by
     adding the following to the end of that Section:

          "; provided, that the transaction contemplated by the Registration
          Statement (as defined in the License Agreement) shall not be deemed to
          be a material change in ownership of Licensee."

          3.  With respect to Section 18 of the Credit Addendum, Sears consents
     to the assignment of the License Agreement and the related Addendum from
     Licensee to its wholly owned subsidiary, now known as Diamond Exteriors,
     Inc.

          4.  (a)  Home Services and Licensee hereby agree to jointly and
     severally indemnify, defend and hold harmless Sears and its affiliates,
     directors and officers (collectively, as used in this Section 4, "SEARS"),
     from and against any and all loss, damage, claim, liability, cost or
     expense (including reasonable attorneys' fees and expenses, and costs of
     investigation and preparation whether performed by employees of Sears or by
     outside firms, but only if Diamond fails to "Assume the Defense" (as
     hereinafter defined)), insofar as such losses, damages, liabilities, costs
     or expenses result from actions which arise out of or are based upon any
     untrue or alleged untrue statement of any material fact contained in the
     Registration Statement or any form, filing or report filed by Home Services
     under the Securities Exchange Act of 1934, as amended (COLLECTIVELY, THE
     "1934 ACT REPORTS") or arise out of or are based upon the omission or
     alleged omission to state therein a material fact required to be stated
     therein or necessary to make the statements therein not misleading (a
     "THIRD PARTY CLAIM"); provided, however, that neither Home Services nor
     Licensee shall be liable in any such case to the extent that any such loss,
     damage, liability, cost or expense arises out of or is based upon any
     untrue statement or alleged untrue statement or omission or alleged
     omission made in the Registration Statement or the 1934 Act Reports in
     reliance upon and in conformity with written information furnished to Home
     Services or Licensee or its affiliates or agents by or on behalf of Sears
     with respect to the status of matters arising under the License Agreement
     (and any Addendum thereto).  The indemnification provided in this Section
     shall be the sole and 


                                       -2-
<PAGE>


     exclusive remedy of Sears with respect to the subject matter of this
     Section and shall be in lieu of all other indemnification or other rights
     to damages which may be available under common law or otherwise.  In no
     event shall Home Services or Licensee be obligated to indemnify Sears for
     consequential, special or incidental damages incurred by Sears, other than
     to the extent such damages are a component of amounts as to which Sears
     incurs liability to third parties and for which it is indemnified
     hereunder.

          (b) If Sears is entitled to indemnification hereunder, Sears
     shall promptly notify Home Services and Licensee in writing of any
     claim for indemnification as soon as reasonably possible (an
     "INDEMNIFICATION NOTICE") and shall allow Home Services and/or
     Licensee to take all reasonable steps to mitigate all indemnifiable
     amounts upon and after becoming aware of any event which could
     reasonably be expected to give rise to any liabilities, damages and
     other amounts that are indemnifiable hereunder; provided, however,
     that (i) the failure to give such prompt notice shall not relieve Home
     Services or Licensee of their obligations hereunder except to the
     extent such delay has prejudiced Home Services or Licensee, and (ii)
     no actions taken by Home Services or Licensee or any of their
     affiliates in mitigation hereunder shall relieve either of them from
     their obligations under this Section 4.

          (c)  With respect to each Third Party Claim, Licensee and/or Home
     Services shall, at its own expense, assume control of the defense of
     the Third Party Claim ("ASSUME THE DEFENSE") with counsel selected by
     Home Services and/or Licensee.  Such counsel may be the same counsel
     as that defending Home Services and/or Licensee, unless such counsel
     advises Home Services and/or Licensee and Sears that, pursuant to the
     applicable canons of ethics and rules of professional responsibility
     (collectively the "APPLICABLE RULES"), such joint representation
     presents a conflict of interest which, notwithstanding a waiver by all
     parties, prohibits such joint representation.  Sears agrees to execute
     and deliver a waiver of any conflict of interest if counsel requests
     such a waiver to enable it, in accordance with the Applicable Rules,
     to undertake such joint representation.  If such counsel is precluded
     from the joint representation by the Applicable Rules, Diamond and/or
     Licensee shall designate (after consultation with Sears) and pay for
     separate counsel for Sears.  Licensee and Home Services shall
     thereafter be entitled to settle and compromise any such Third Party
     Claim with the consent of Sears (which shall not be unreasonably
     withheld), unless such settlement and compromise unconditionally
     releases Sears, and Home Services and Licensee indemnify Sears as
     provided herein, in which case no such consent is needed.  Sears shall
     be entitled to participate in the defense of (but not control) any
     Third Party Claim, the defense of which is assumed by Licensee, with
     counsel which it designates and at its own expense.  Sears shall also
     have the right to control the defense of any Third Party Claim if it
     notifies Licensee in writing that it is


                                       -3-
<PAGE>

     assuming the defense of such claim at its own expense and that Licensee is
     relieved of its obligations (including indemnification obligations) to
     Sears with respect to such Third Party Claim.  The parties shall cooperate
     in the defense of any Third Party Claim and the relevant records of each
     party shall be made available to the other on a timely basis.

          (d)  The parties obligations under this Section 4 shall survive
     the termination of this Addendum and the License Agreement.

     IN WITNESS WHEREOF, the undersigned have executed this Addendum as of the
date first written above.


DIAMOND HOME SERVICES, INC.             SEARS, ROEBUCK AND CO.



By: /s/ Ann Crowley Patterson           By: /s/ Charles Berk
   -------------------------------          -----------------------------------
Title:                                  Title: Vice President
      ----------------------------            ---------------------------------


                                        DIAMOND EXTERIORS, INC.



                                        By: /s/ Ann Crowley Patterson
                                           ------------------------------------
                                        Title: 
                                               --------------------------------




                                       -4-


 

<PAGE>
                                                               Exhibit 10.9(d)


           SECOND AMENDMENT AND CONSENT TO LOAN AND SECURITY AGREEMENT

          This Second Amendment and Consent to Loan and Security Agreement, made
as of June 13, 1996 (this "AMENDMENT"), is by and between Diamond Exteriors,
Inc. (f/k/a Diamond Home Services, Inc.) (the "COMPANY") and American National
Bank and Trust Company of Chicago (the "BANK").  Capitalized terms used in this
Amendment and not otherwise defined have the meanings assigned to such terms in
the Loan Agreement (as defined below).

                              W I T N E S S E T H:

          WHEREAS, Diamond Home Services, Inc. (f/k/a Diamond Exteriors, Inc.)
("DHS") and the Bank were parties to the Loan and Security Agreement dated as of
February 6, 1996 (as such agreement may be amended, restated, supplemented or
otherwise modified from time to time, the "LOAN AGREEMENT");

          WHEREAS, under the Assignment, Delegation and Assumption Agreement
dated as of May 24, 1996 (the "ASSIGNMENT AGREEMENT"), by and among DHS, the
Company (a wholly owned subsidiary of DHS) and the Bank, the Company assumed all
of the rights, duties, obligations and liabilities of DHS under the Loan
Agreement and other Related Documents;

          WHEREAS, to evidence its assumption of DHS' duties, obligations and
liabilities under the Loan Agreement and other Related Documents, the Company
has agreed to amend and restate the Notes (as amended and restated, the "AMENDED
NOTES") to reflect such assumption;

          WHEREAS, DHS is undertaking an initial public offering of its common
stock (the "IPO") and, in connection with the IPO, the Company will prepay the
Management Notes and incur certain indebtedness and has requested the Bank
consent to such prepayment and indebtedness; and

          WHEREAS, the Bank and the Company have agreed to amend the Loan
Agreement to, among other things, (i) modify certain financial covenants (as
agreed by the Company and the Bank under Section 13.19 of the Loan Agreement),
(ii) permit the declaration and payment of dividends and (iii) modify certain
terms and provisions to conform with the transactions contemplated by the
Assignment Agreement and the IPO;

          NOW, THEREFORE, in consideration of the premises and the mutual
agreements contained in this Amendment, and other good and valuable
consideration, the receipt and sufficiency of which are acknowledged, the
Company and the Bank agree as follows:

<PAGE>

          SECTION 1.  AMENDMENTS TO LOAN AGREEMENT

          On the date this Amendment becomes effective, after satisfaction by
the Company of each of the conditions set forth in SECTION 5 of this Amendment
(the "CLOSING DATE"), the Loan Agreement is amended as follows:

          1.1  After May 24, 1996, all references in the Loan Agreement to the
"Company" or to "Diamond Exteriors, Inc." mean and are a reference to the
Company.

          1.2  SECTION 1 of the Loan Agreement is amended by deleting the
following definitions from such section:  (i) "GLOBE DEMAND NOTES"; (ii)
"EMPLOYMENT AGREEMENTS"; (iii) "MANAGEMENT AGREEMENT"; (iv) "MANAGEMENT NOTES";
(v) "REDEEMABLE STOCK"; (vi) "STOCKHOLDER AGREEMENT"; (vii) "SUBORDINATION
AGREEMENT"; and (viii) "TAX SHARING AGREEMENT."

          1.3  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Cash Flow Coverage Ratio" in its entirety and replacing it as
follows:

          "CASH FLOW COVERAGE RATIO" means the ratio of (i) Earnings Before
     Interest and Taxes, plus (A) any unused reserves established for warranty
     claims, plus (B) all non-cash expenses incurred by the Company during such
     period, minus (C) capital expenditures that are not funded by Capital
     Leases incurred during such period or by Loan proceeds to (ii) total
     interest paid on Indebtedness in such period, PLUS (A) taxes actually paid
     by the Company (or paid to Globe by the Company under the Tax Sharing
     Agreement effective as of September 15, 1994, between the Company and
     Globe) for such period, PLUS (B) total principal paid on Indebtedness
     (including all principal payments to Diamond Home Services, Inc. (f/k/a
     Diamond Exteriors, Inc.) with respect to the subordinated debt) in such
     period (but not including (x) any payments of principal on the Revolving
     Loan unless made to reduce the Revolving Credit Limit under SECTION 5.1(a)
     or (y) any principal prepayments made in connection with the initial public
     offering of the common stock of Diamond Home Services, Inc. (f/k/a Diamond
     Exteriors, Inc.)), PLUS (C) all cash dividends on capital stock paid by the
     Company during such period (but not including the dividend of approximately
     $8,600,000 occurring in connection with the initial public offering of the
     common stock of Diamond Home Services, Inc. (f/k/a Diamond Exteriors,
     Inc.)).

          1.4  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Current Ratio" in its entirety and replacing it as follows:

          "CURRENT RATIO" means the ratio of (a) the Company's current assets
     (disregarding any of the Company's intangible

                                       -2-

<PAGE>

     assets as described in the definition of "TANGIBLE NET WORTH" and including
     any advances to the Finance Company permitted under this Agreement) to
     (b) the Company's current liabilities.

          1.5  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Excess Cash Flow" from such section in its entirety.

          1.6  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Indebtedness" in its entirety and replacing it as follows:

          "INDEBTEDNESS" with respect to any Person means, as of the date of
determination thereof, (a) all of such Person's indebtedness for borrowed money
or for the deferred purchase price of property or services (except indebtedness
owing to trade creditors in the ordinary course of business and which is due
within 75 days after original invoice date), (b) all indebtedness of such Person
or any other Person secured by any Lien with respect to any property or asset
owned or held by such Person, regardless whether the indebtedness secured
thereby shall have been assumed by such Person, (c) all indebtedness of other
Persons which such Person has directly or indirectly guaranteed (whether by
discount or otherwise), endorsed (otherwise than for collection or deposit in
the ordinary course of business), discounted with recourse to such Person or
with respect to which such Person is otherwise directly or indirectly liable,
including, without limitation, indebtedness in effect guaranteed by such Person
through any agreement (contingent or otherwise) to (i) purchase, repurchase or
otherwise acquire such Indebtedness or any security therefor, (ii) provide funds
for the payment or discharge of such indebtedness or any other liability of the
obligor of such indebtedness (whether in the form of loans, advances, stock
purchases, capital contribution or otherwise), (iii) maintain the solvency of
any balance sheet or other financial condition of the obligor of such
indebtedness, or (iv) make payment for any products, materials or supplies or
for any transportation or services regardless of the nondelivery or
nonfurnishing thereof, if in any such case the purpose or intent of such
agreement is to provide assurance that such indebtedness will be paid or
discharged or that any agreements relating thereto will be complied with or that
the holders of such indebtedness will be protected against loss in respect
thereof, (d) all of such Person's Capitalized Lease Obligations, (e) all actual
or contingent reimbursement obligations with respect to letters of credit issued
for such Person's account, (f) all of such Person's obligations under interest
rate hedging agreements, (g) all of such Person's Redeemable Stock, as measured
by the maximum fixed repurchase price thereof which has a mandatory redemption
date prior to the Credit Termination Date and (h) all of such Person's
obligations under the promissory note made by the Company payable to DHS in an
amount equal $29,000,000.  For purposes of determining Indebtedness for the
financial covenants

                                       -3-

<PAGE>

set forth in SECTIONS 9.7, 9.9, 9.10, 9.11 and 9.17, any contingent obligations
will be determined in accordance with GAAP.

          1.7  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Related Documents" in its entirety and replacing it as
follows:

          "RELATED DOCUMENTS" means, collectively, the Notes, the Trademark
     Security Agreement and all other documents, instruments, agreements and
     certificates executed by the Company pursuant to or in connection with this
     Agreement.

          1.8  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Tangible Net Worth" in its entirety and replacing it as
follows:

          "TANGIBLE NET WORTH" means, with respect to any Person at any time,
     such Person's net worth (determined in accordance with GAAP, which includes
     account receivables) after subtracting therefrom the aggregate amount of
     any intangible assets of the Company, including, without limitation,
     covenants not to compete, prepayments, deferred charges, goodwill,
     franchises, licenses, patents, trademarks, trade names, copyrights, service
     marks, brand names.  In addition, any subordinated debt from Diamond Home
     Services, Inc. (f/k/a Diamond Exteriors, Inc.) will be included in the
     calculation of "TANGIBLE NET WORTH."

          1.9  SECTION 1 of the Loan Agreement is further amended by deleting
the definition of "Working Capital" in its entirety and replacing it as follows:

          "WORKING CAPITAL" means the excess of (a) the Company's current assets
     (disregarding any of the Company's intangible assets as described in the
     definition of "TANGIBLE NET WORTH" and including any advances to the
     Finance Company permitted under this Agreement) MINUS (b) the difference of
     the Company's current liabilities minus any reserves established for
     warranty claims.

          1.10 SECTION 7.2 of the Loan Agreement is amended by deleting clause
(iii) from such section in its entirety and replacing it as follows:

          (iii) all of the notes described in SCHEDULE 7.2 hereto, if any,
     including any amendment, modification, renewal or replacement of any such
     notes, and including, without limitation, the Special Purpose Note and the
     Working Capital Note (collectively, the "PLEDGED NOTES"), and

          1.11 SECTION 8.4 of the Loan Agreement is amended by adding the
following subsection (c) to such section as follows:

                                       -4-

<PAGE>

          (c)  The Company has furnished to the Bank the Pro Forma Balance Sheet
     (the "PRO FORMA") of the Company dated as of May __, 1996 and attached
     hereto as SCHEDULE 8.4.  As of June __, 1996, the Pro Forma fairly
     represents the Company's assets, liabilities and financial condition; there
     are no omissions from the Pro Forma or other facts and circumstances not
     reflected in the Pro Forma which, as of June __, 1996, are or may be
     material, according to GAAP.

          1.12 SECTION 8.21 of the Loan Agreement is amended by deleting the
first two sentences from section in their entirety and replacing them as
follows:

          The cover page to this Agreement lists the legal name by which the
     Company is now known.  The Company has not been known by any legal name
     different from the one set forth on the cover page of this Agreement other
     than Diamond Home Services, Inc.

          1.13 SECTION 9.7 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.7  TANGIBLE NET WORTH.  Not permit Tangible Net Worth to be less
     than the stated amount for each corresponding period listed below,
     calculated at the end of each month during such period:

<TABLE>
<CAPTION>

                            DATE                              TANGIBLE NET WORTH
                            ----                              ------------------
                <S>                                           <C>
                April 1, 1996 to June 30, 1996                  ($10,000,000)

                July 1, 1996 to August 31, 1996                   $6,250,000

                September 1, 1996 to November 30, 1996            $7,250,000
                December 1, 1996 to February 28, 1997             $7,750,000

                March 1, 1997 to May 31, 1997                     $7,750,000

                June 1, 1997 to August 31, 1997                   $8,500,000
                September 1, 1997 to Credit Termination           $9,000,000
                Date
</TABLE>


          1.14 SECTION 9.8 of the Loan Agreement is amended by deleting clause
(iii) and (iv) from such section in their entirety and replacing them as
follows:

          (iii) current accounts payable arising in the ordinary course of
     business, (iv) [INTENTIONALLY OMITTED],

          1.15 SECTION 9.8 of the Loan Agreement is further amended by deleting
clause (vii) from such section in its entirety and replacing it as follows:

                                       -5-

<PAGE>

          (vii) [INTENTIONALLY OMITTED].

          1.16 SECTION 9.9 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.9  WORKING CAPITAL.  Not permit the Company's Working Capital to be
     less than the stated amount for each corresponding period listed below,
     calculated at the end of each month during such period:


<TABLE>
<CAPTION>
                             DATE                                     WORKING CAPITAL
                             ----                                     ---------------
                <S>                                                   <C>
                April 1, 1996 to June 30, 1996                          ($8,000,000)

                July 1, 1996 to August 31, 1996                          $9,000,000

                September 1, 1996 to November 30, 1996                  $10,000,000
                December 1, 1996 to February 28, 1997                   $10,500,000

                March 1, 1997 to May 31, 1997                           $10,500,000

                June 1, 1997 to August 31, 1997                         $12,500,000
                September 1, 1997 to Credit Termination Date            $12,500,000
</TABLE>


          1.17 SECTION 9.10 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.10 CURRENT RATIO.  Not permit the Current Ratio to be less than
     1.1:1 calculated the end of each month through the Credit Termination Date.

          1.18 SECTION 9.11 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.11 CASH FLOW COVERAGE.  Not permit the Cash Flow Coverage Ratio to
     be less than 1.3:1 calculated as of the end of each month through the
     Credit Termination Date measured over the immediately preceding twelve-
     month period ending on such calculation date.

          1.19 SECTION 9.12 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.12 DIVIDEND RESTRICTIONS.  Not make any payment in cash, property or
     other assets upon or in respect of any shares of any class of its capital
     stock including, without limiting the foregoing, payments as dividends and
     payments for the purpose of redeeming, purchasing or otherwise acquiring
     any shares of any class of its capital stock,

                                       -6-

<PAGE>

     including in the term "stock" any warrant or option or other right to
     purchase such stock, or making any other distribution in respect as any
     such shares of stock or set aside any funds for any such purpose; PROVIDED,
     HOWEVER, the Company may repurchase its capital stock held by employees of
     the Company upon their retirement, termination, disability or death so long
     as such repurchase does not violate any of the financial covenants
     contained in SECTION 9 and could not reasonably be expected to result in a
     Material Adverse Effect; PROVIDED, FURTHER, HOWEVER, that the Company may
     make cash dividends so long as if immediately after making such dividend,
     the Company would be in compliance with each of the financial covenants
     contained in SECTION 9.

          1.20 SECTION 9.14 of the Loan Agreement is amended by deleting clause
(l) from such section in its entirety and replacing it as follows:

     (l) loans to the Finance Company (in addition to those set forth in CLAUSES
     (j) and (k) above) in excess of $9,500,000 so long as (i) the ratio of (a)
     all amounts advanced from the Company to the Finance Company immediately
     following such an advance (including, without limitation, all amounts
     outstanding under the Working Capital Note and the Special Purpose Note) to
     (b) all amounts outstanding under the Notes would be 1.35:1 or greater and
     (ii) immediately prior to such an advance, $9,500,000 has been advanced to
     the Finance Company under the Working Capital Note and the Special Purpose
     Note;

          1.21 SECTION 9.16 of the Loan Agreement is amended by deleting the
PROVISO from such section in its entirety.

          1.22 SECTION 9.19 of the Loan Agreement is amended by deleting
subsection (a) from such section in its entirety and replacing it as follows:

          (a)  Not use or permit the use of any proceeds of any Revolving Loan
     other than for the Company's general corporate purposes and to support the
     Company's working capital.

          1.23 SECTION 9.20 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.20 TRANSACTIONS WITH AFFILIATES.  Not enter into any transaction
     with any Affiliate except (a) transactions in the ordinary course of
     business and on terms and conditions at least as favorable to the Company
     as the terms and conditions that would apply in a similar transaction with
     a Person who is not an Affiliate, (b) an agreement with The Handy
     Craftsman, Inc. pursuant to which the Company leases

                                       -7-

<PAGE>

     space and prepays payroll in an amount not exceeding $25,000 in the
     aggregate, (c) the Working Capital Note Agreement and the Working Capital
     Note and (d) the Securitization Documentation.

          1.24 SECTION 9.25 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.25 [INTENTIONALLY OMITTED].

          1.25 SECTION 9.26 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.26 [INTENTIONALLY OMITTED].

          1.26 SECTION 9.30 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          9.30 OTHER DOCUMENTS.  Not amend, change or modify either the Working
     Capital Note Agreement or the Working Capital Note without the prior
     written consent of the Bank.

          1.27 SECTION 9.31 of the Loan Agreement is amended by deleting such
section in its entirety.

          1.28 SECTION 12.1(l) of the Loan Agreement is amended by deleting the
phrase "fifty-five percent (55%)" from such section in its entirety and
replacing it with the phrase "thirty-five percent (35%)."

          1.29 SECTION 12.1(n) of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          (n)  FINANCE COMPANY.  Diamond Home Services, Inc. (f/k/a Diamond
     Exteriors, Inc.) shall fail to directly control 100% of the Finance
     Company.

          1.30 SECTION 13.19 of the Loan Agreement is amended by deleting such
section in its entirety and replacing it as follows:

          13.19  MODIFICATION OF FINANCIAL COVENANTS.  The Company agrees that
     should the actual assets, liabilities and financial condition of the
     Company at any time be materially different than as reflected on the Pro
     Forma, the Bank may make reasonable modifications to the financial
     covenants contained in SECTIONS 9.7, 9.9, 9.10, 9.11 and 9.17.

                                       -8-

<PAGE>

          SECTION 2.  AMENDMENTS TO EXHIBITS, SCHEDULES AND
                      RELATED DOCUMENTS

          2.1  AMENDMENT TO EXHIBITS TO LOAN AGREEMENT.  On the Closing Date,
(i) Exhibits A, B and C to the Loan Agreement will be replaced with EXHIBITS A,
B and C to this Amendment and (ii) Exhibit I to the Loan Agreement will be
deleted in its entirety.

          2.2  AMENDMENT TO SCHEDULES TO LOAN AGREEMENT.  On the Closing Date,
(i) SCHEDULE 1 to this Amendment will be added as Schedule 8.4 to the Loan
Agreement and (ii) Schedule 8.5 to the Loan Agreement will be amended by adding
to such schedule the information contained on SCHEDULE 2 to this Amendment.

          2.3  AMENDMENT TO RELATED DOCUMENTS.  On the Closing Date, the Notes
will be amended, restated and replaced in their entirety by the Amended Notes.
Upon receipt of the Amended Notes, the Bank will mark the Notes "superseded" and
return them to the Company.

          SECTION 3.  CONSENT

          3.1  On the Closing Date, the Bank consents to the incurrence by the
Company of approximately $29,000,000 of subordinated indebtedness from Diamond
Home Services, Inc. (f/k/a Diamond Exteriors, Inc.) and agrees that such
subordinated indebtedness will not constitute an Event of Default under the Loan
Agreement.

          3.2  On the Closing Date, the Bank consents to the Company's voluntary
prepayment of the Management Notes.

          3.3  Nothing in this Amendment in any way is deemed to be a consent or
waiver of any Event of Default or an agreement to forbear from exercising any
remedies with respect to any Event of Default.

          SECTION 4.  REPRESENTATIONS AND WARRANTIES

          To induce the Bank to enter into this Amendment and to extend future
credit under the Loan Agreement, as amended by this Amendment, the Company
represents and warrants to the Bank that:

          4.1  DUE AUTHORIZATION; NO CONFLICT; NO LIEN; ENFORCEABLE OBLIGATION.
The execution, delivery and performance by the Company of this Amendment and the
Amended Notes are within its corporate powers, have been duly authorized by all
necessary corporate action, have received all necessary governmental, regulatory
or other approvals (if any is required), and do not and will not contravene or
conflict with any provision of (i) any law, (ii) any judgment, decree or order
or (iii) its articles or certificate of incorporation or by-laws, and do not and
will not contravene or conflict with, or cause any lien to arise under, any
provision of any agreement or instrument binding upon the

                                       -9-


<PAGE>

Company or upon any of its property.  This Amendment, the Loan Agreement, as
amended by this Amendment, and the Amended Notes are the legal, valid and
binding obligations of the Company, enforceable against it in accordance with
their respective terms.

          4.2  NO DEFAULT; REPRESENTATIONS AND WARRANTIES.  As of the Closing
Date, (i) no Event of Default or Unmatured Event of Default under the Loan
Agreement, as amended by this Amendment, has occurred and is continuing or will
result from the amendments set forth in this Amendment and (ii) the
representations and warranties of the Company contained in the Loan Agreement,
as amended by this Amendment, are true and correct.

          4.3  NO GLOBE DEMAND NOTES; NO REDEEMABLE STOCK.  As of the Closing
Date, there is no principal or interest outstanding under any Globe Demand Note.
The Redeemable Stock was redeemed prior to the Closing Date and, as of the
Closing Date, the Company has no Redeemable Stock issued and outstanding.

          SECTION 5.  CONDITIONS TO EFFECTIVENESS

          The obligation of the Bank to make the amendments, waivers and
consents contemplated by this Amendment, and the effectiveness thereof, are
subject to the following:

          5.1  REPRESENTATIONS AND WARRANTIES.  The representations and
warranties of the Company contained in this Amendment are true and correct as of
the Closing Date.

          5.2  CONSUMMATION OF THE IPO.  The offering of the DHS's common stock
pursuant to an effective registration statement under the Securities Act of
1933, as amended.

          5.3  TERMINATION OF CERTAIN AGREEMENTS.  The Tax Sharing Agreement,
the Management Agreement, the Management Notes and the Subordination Agreement
have been paid and/or terminated, as applicable.

          5.4  ADVANCE FROM DHS.  DHS has advanced approximately $29,000,000 to
the Company from the proceeds of the IPO.

          5.5  DOCUMENTS.  The Bank has received all of the following, each duly
executed and dated as of the Closing Date (or such other date as is satisfactory
to the Bank) in form and substance satisfactory to the Bank:

          (A)  SECOND AMENDMENT AND CONSENT.  This Amendment.

          (B)  AMENDED NOTES.  (i) The Amended and Restated Revolving Note
     substantially in the form of EXHIBIT A to this Amendment, (ii) The Amended
     and Restated Investment Loan Note substantially in the form of EXHIBIT B to
     this Amendment and (iii) The Amended and Restated Finance Company

                                      -10-

<PAGE>

     Loan Note substantially in the form of EXHIBIT C to this Amendment.

          (C)  OMNIBUS AMENDMENT TO INTERCOMPANY AGREEMENTS.  An executed copy
     of an omnibus amendment to intercompany agreements substantially in the
     form of EXHIBIT D to this Amendment.

          (D)  SUBORDINATED NOTE.  A copy of the promissory note made by the
     Company payable to DHS in an amount equal to the amount received by the
     Company from DHS under SECTION 5.4 of this Amendment.

          (E)  SUBORDINATION AGREEMENT.  A subordination agreement between the
     Bank and DHS substantially in the form of EXHIBIT E to this Amendment.

          (F)  SCHEDULES TO AMENDMENT.  (i) The pro forma balance sheet of the
     Company dated as of May __, 1996, and attached to this Amendment as
     SCHEDULE 1 and (ii) a description of the pending litigation titled
     International Equity Capital Growth Fund, L.P. v. C. Stephen Clegg, Globe
     Building Materials, Inc. and Diamond Home Services, Inc., attached to this
     Amendment as SCHEDULE 2.

          (G)  SECRETARY'S CERTIFICATE.  A certificate of the Secretary of the
     Company as to (i) no amendments or modifications to the Company's articles
     or certificate of incorporation or by-laws since May 24, 1996, and
     (ii) resolutions of the board of directors of the Company authorizing or
     ratifying the execution, delivery and performance of this Amendment and the
     Amended Notes.

          (H)  CONSENTS  Certified copies of all documents evidencing any
     necessary corporate action, consents and governmental approvals, if
     any, with respect to this Amendment, the Amended Notes or any other
     document provided for under this Amendment.

          (E)  OTHER.  Such other documents as the Bank may reasonably
     request.

          SECTION 6.  MISCELLANEOUS

          6.1  CAPTIONS.  The recitals to this Amendment (except for
definitions) and the section captions used in this Amendment are for convenience
only and do not affect the construction of this Amendment.

          6.2  GOVERNING LAW; SEVERABILITY.  THIS AMENDMENT IS A CONTRACT MADE
UNDER AND GOVERNED BY THE INTERNAL LAWS OF THE STATE OF ILLINOIS.  Wherever
possible, each provision of this Amendment must be interpreted in such manner as
to be effective and valid under applicable law, but if any provision of this

                                      -11-

<PAGE>

Amendment is prohibited by or invalid under such law, such provision is
ineffective only to the extent of such prohibition or invalidity, without
invalidating the remainder of such provision or the remaining provisions of this
Amendment.

          6.3  COUNTERPARTS.  This Amendment may be executed in any number of
counterparts and by the different parties on separate counterparts, and each
such counterpart is deemed to be an original, but all such counterparts together
constitute but one and the same Amendment.  The Company and the Bank agree to
accept facsimile counterparts.

          6.4  SUCCESSORS AND ASSIGNS.  This Amendment is binding upon the
Company, the Bank and their respective successors and assigns, and inures to the
sole benefit of the Company, the Bank and their successors and assigns.  The
Company cannot assign its rights or delegate its duties under this Amendment.

          6.5  REFERENCES.  From and after the Closing Date, each reference in
the Loan Agreement to "this Agreement," "hereunder," "hereof," "herein," or
words of like import, and each reference in the Loan Agreement or any other
Related Document to the Loan Agreement, the Notes or to any term, condition or
provision contained "thereunder," "thereof," "therein," or words of like import,
mean and are a reference to the Loan Agreement or the Notes (or such term,
condition or provision, as applicable) as amended, supplemented, restated or
otherwise modified by this Amendment or the Amended Notes, as applicable.

          6.6  CONTINUED EFFECTIVENESS.  Notwithstanding anything contained in
this Amendment to the contrary, the terms of this Amendment and the Amended
Notes are not intended to and do not serve to effect a novation as to the Loan
Agreement or the Notes, as applicable.  The Company and the Bank expressly do
not intend to extinguish the Loan Agreement or the Notes.  Instead, it is the
express intention of the Company and the Bank to reaffirm the indebtedness
created under the Loan Agreement, which is evidenced by the Notes.  The Loan
Agreement, as amended by this Amendment, and the Notes, as amended and restated
by the Amended Notes, remain in full force and effect and the terms and
provisions of the Loan Agreement and the Notes are ratified and confirmed.

          6.7  COSTS, EXPENSES AND TAXES.  The Company affirms and acknowledges
that Section 13.5 of the Loan Agreement applies to this Amendment and the
transactions and agreements and documents contemplated under this Amendment.


                                    *   *   *




                                      -12-

<PAGE>


          Delivered at Chicago, Illinois, as of the day and year first above
written.


                                   DIAMOND EXTERIORS, INC.


                                   By: /s/ Ann Crowley Patterson
                                      ---------------------------------------
                                      Name:
                                      Title:



                                   AMERICAN NATIONAL BANK AND TRUST
                                     COMPANY OF CHICAGO



                                   By: /s/ John W. Patterson
                                      ---------------------------------------
                                      John W. Patterson
                                      Second Vice President



<PAGE>

                                                       Exhibit 10.9(e)


                             SUBORDINATION AGREEMENT

          This Subordination Agreement, made as of June 13, 1996 (this
"AGREEMENT"), is by and among Diamond Home Services, Inc. (f/k/a Diamond
Exteriors, Inc.) (the "SUBORDINATED CREDITOR"), Diamond Exteriors, Inc. (f/k/a
Diamond Home Services, Inc.), a wholly owned subsidiary of the Subordinated
Creditor (the "COMPANY"), and American National Bank and Trust Company of
Chicago (the "SENIOR CREDITOR").  Capitalized terms used in this Agreement and
not otherwise defined have the meanings assigned to such terms in the Loan
Agreement (as defined below).

                              W I T N E S S E T H:

          WHEREAS, in connection with the initial public offering of the common
stock of the Subordinated Creditor, the Subordinated Creditor will advance funds
on an unsecured basis to the Company, which advances will be evidenced by a
promissory note made by the Company in favor of the Subordinated Creditor in the
original principal amount of approximately $29,000,000 (together with the other
documents entered into in connection with such an advance, the "SUBORDINATED
LOAN DOCUMENTATION");

          WHEREAS, the whole or part of any amounts which may now or in the
future be owing by the Company, or any successor or assignee of the Company,
including, without limitation, a receiver or debtor in possession (the term
"COMPANY" in this Agreement includes any such successor or assign of the
Company) to the Subordinated Creditor under the Subordinated Loan Documentation
(whether such amounts represent principal or interest or obligations which are
due or not due, direct or indirect, absolute or contingent or guaranteed) are
referred to in this Agreement as the "SUBORDINATED DEBT";

          WHEREAS, the Company is indebted to the Senior Creditor as a result of
the advance of monies and other extensions of credit by the Senior Creditor to
the Company, under the Loan and Security Agreement dated as of February 6, 1996
(as amended, restated, supplemented or otherwise modified from time to time, the
"LOAN AGREEMENT"), between the Company and the Senior Creditor;

          WHEREAS, the Loan Agreement contains provisions prohibiting the
Company from incurring any further Indebtedness, including, without limitation,
the Subordinated Debt, and in exchange for waiving such prohibitions and
consenting to the Subordinated Debt, the Senior Creditor has required that the
Subordinated Creditor enter into this Agreement with the Senior Creditor; and

<PAGE>

          WHEREAS, the Subordinated Creditor acknowledges that the loans,
advances of monies and other extensions of any financial accommodation and
credit to the Company by the Senior Creditor is of value to the Subordinated
Creditor;

          NOW, THEREFORE, in consideration of the premises and the mutual
agreements contained in this Agreement, and other good and valuable
consideration, the receipt and sufficiency of which are acknowledged, the
Subordinated Creditor, the Company and the Senior Creditor agree as follows:

          1.  AGREEMENT TO SUBORDINATE.  (A)  The Subordinated Creditor and the
Company agree that the payment and performance of the Subordinated Debt is
subordinate, to the extent and in the manner set forth in this Agreement, in
right of payment to the prior payment in full of all obligations, Liabilities
and indebtedness of the Company to the Senior Creditor whether now existing or
in the future arising under the Loan Agreement, the notes issued under the Loan
Agreement (collectively the "NOTES"), or the other Financing Agreements
(including, without limitation, any Refinancing (as defined below) of the
Liabilities), whether for principal, interest (including, without limitation,
interest after the filing of a petition initiating any proceeding referred to in
SUBSECTION 4(A), whether or not allowed), fees, expenses, indemnities or
otherwise, together with all extensions, renewals, modifications or amendments
thereof or any part thereof (such obligations along with the Liabilities being
the "SENIOR OBLIGATIONS").

          (B)  For the purposes of this Agreement, the Senior Obligations are
not deemed to have been paid in full until the Senior Creditor has received
irrevocable payment of the Senior Obligations in cash and all financing
arrangements between the Senior Creditor and the Company have been terminated.

          (C)  For purposes of this Agreement, a "REFINANCING" means the
incurrence of indebtedness in any amount to refinance, extend or add to the
indebtedness and liabilities of the Company to the Senior Creditor under the
Loan Agreement and the other Financing Agreements, including, without
limitation, additional, new or replacement indebtedness and liabilities from the
Senior Creditor and/or other lenders.

          2.  ACKNOWLEDGMENT OF SECURITY INTEREST AND LIEN; PRIORITY OF LIENS.
(A)  The Subordinated Creditor acknowledges that, under the Loan Agreement and
the other Financing Agreements, the Company has granted the Senior Creditor a
valid, perfected and first priority Lien (subject only to Permitted Liens) in
and against the Collateral, which Lien secures the full, prompt and complete
payment of the Senior Obligations.  The Subordinated Creditor further
acknowledges that the Company has not granted, and the Subordinated Creditor
does not hold, any Lien on the Collateral or any other assets of the Company
securing payment of the Subordinated Debt.

<PAGE>

          (B)  Notwithstanding the order or time of creation, acquisition,
attachment, or the order, time or manner of perfection, or the order or time of
filing or recordation of any document or instrument, or other method of
perfecting a security interest or Lien on and against any of the Collateral or
other assets of the Company, the Lien of the Senior Creditor on and against any
of the Collateral or other assets of the Company has priority over any and all
Liens securing the Subordinated Debt that may in the future be granted to or
held by the Subordinated Creditor on or against any of the Collateral (it being
understood that the foregoing does not imply the Company has any right under the
Loan Agreement to grant any such Lien) or other assets of the Company.

          (C)  The Subordinated Creditor has no right in connection with its
Subordinated Debt to possession of any Collateral or any other assets of the
Company or to foreclose upon any Collateral or other assets of the Company,
whether by judicial action or otherwise, unless and until all of the Senior
Obligations have been paid in full.

          (D)  The Subordinated Creditor will not contest the validity,
perfection, priority or enforceability of the Lien of the Senior Creditor on the
Collateral or any other assets of the Company nor the validity, priority,
enforceability or amount of the Senior Obligations, in each case as it relates
to the Subordinated Debt.

          3.  RESTRICTIONS ON PAYMENT OF THE SUBORDINATED DEBT.  Until the
Senior Creditor has received payment of the Senior Obligations in full and all
financing arrangements between the Senior Creditor and the Company have been
terminated, the Company will not make, and the Subordinated Creditor will not
accept, payments (of any nature whatsoever whether for principal, interest, fees
or expenses) or optional redemptions of principal under the Subordinated Debt
Documentation; PROVIDED, HOWEVER, that the Company may make principal
prepayments and interest payments under the Subordinated Debt so long as (i) no
Default or Event of Default has occurred and is continuing and (ii) immediately
after giving effect to such prepayment, the Company would be in compliance with
each of the financial covenants contained in Section 9 of the Loan Agreement.
The Subordinated Loan Documentation may not be modified or amended without the
prior written consent of the Senior Creditor which consent shall not be
unreasonably withheld or delayed.

          4.  IN FURTHERANCE OF SUBORDINATION.  (A)  Upon any distribution of
all or any of the assets of the Company to creditors of the Company upon the
dissolution, winding up, liquidation, arrangement or reorganization of the
Company, whether in any bankruptcy, insolvency, arrangement, reorganization or
receivership proceedings or upon an assignment for the benefit of creditors or
any other marshalling of the assets and liabilities of the Company or otherwise,
any payment

<PAGE>

or distribution of any kind (whether in cash, property or securities) which
otherwise would be payable or deliverable upon or with respect to the
Subordinated Debt will be paid or delivered directly to the Senior Creditor for
application (in the case of cash) to or as collateral (in the case of noncash
property or securities) for the payment or prepayment of the Senior Obligations
until the Senior Obligations have been paid in full.

          (B)  If any proceeding referred to in SUBSECTION 4(A) is commenced by
or against the Company:

          (i)  to the extent the Subordinated Creditor fails to comply with any
     request of the Senior Creditor under SUBSECTION 4(B)(ii), the Senior
     Creditor is irrevocably authorized and empowered (in its own name or in the
     name of the Subordinated Creditor or otherwise), but has no obligation, to
     demand, sue for, collect and receive every payment or distribution referred
     to in SUBSECTION 4(A) and give acquittance therefor and to file claims and
     proofs of claim and take such other action (including, without limitation,
     voting and proving the Subordinated Debt or enforcing any security interest
     or other lien securing payment of the Subordinated Debt) as it may deem
     necessary or advisable for the exercise or enforcement of any of the rights
     or interests of the Senior Creditor under this Agreement; and

          (ii)  the Subordinated Creditor will duly and promptly take such
     reasonable actions as the Senior Creditor may request (a) to collect the
     Subordinated Debt for the account of the Senior Creditor and to file and
     prove appropriate claims or proofs of claim in respect of the Subordinated
     Debt, (b) to execute and deliver to the Senior Creditor such powers of
     attorney, assignments or other instruments as it may request in order to
     enable it to enforce any and all claims with respect to, and any security
     interests and other liens securing payment of, the Subordinated Debt and
     (c) to collect and receive any and all payments or distributions which may
     be payable or deliverable upon or with respect to the Subordinated Debt.

          (C)  All payments or distributions upon or with respect to the
Subordinated Debt which are received by the Subordinated Creditor contrary to
the provisions of this Agreement are received in trust for the benefit of the
Senior Creditor, will be segregated from other funds and property held by the
Subordinated Creditor and will be immediately paid over to the Senior Creditor
in the same form as so received (with any necessary indorsement) to be applied
(in the case of cash) to or held as collateral (in the case of noncash property
or securities) for the payment or prepayment of the Senior Obligations in
accordance with the terms of the Loan Agreement.

<PAGE>

          (D)  The Senior Creditor is authorized to demand specific performance
of this Agreement, whether or not the Company has complied with any of the
provisions of this Agreement applicable to it, at any time when the Subordinated
Creditor has failed to comply with any provision of this Agreement applicable to
it.

          (E)  The Subordinated Creditor consents and agrees that the Senior
Creditor is under no obligation to marshal any assets in favor of the
Subordinated Creditor or otherwise in connection with obtaining payment of any
or all of the Senior Obligations from any Person or source and hereby waives any
right that it may now or in the future have to the fullest extent permitted by
applicable law to any such marshalling of assets or similar relief.

          5.  NO COMMENCEMENT OF ANY PROCEEDING.  The Subordinated Creditor
agrees that, so long as any of the Senior Obligations have not been paid in
full, (i) it will not commence, or join with any creditor other than the Senior
Creditor in commencing, any proceeding referred to in SUBSECTION 4(A) or take
any other action, judicial or otherwise, to enforce the Subordinated Debt and
(ii) it will refrain from exercising any and all remedies available to it under
the Subordination Loan Documentation and any and all remedies otherwise
permitted by applicable law upon a default under any Subordinated Debt.

          6.  RIGHTS OF SUBROGATION.  The Subordinated Creditor agrees that no
payment or distribution to the Senior Creditor under the provisions of this
Agreement entitle the Subordinated Creditor to exercise any rights of
subrogation in respect of such payments or distributions until the Senior
Obligations have been paid in full.

          7.  SUBORDINATION LEGEND; FURTHER ASSURANCES.  (A)  The Subordinated
Creditor and the Company will cause each instrument evidencing Subordinated Debt
to be endorsed with the following legend:

          "The indebtedness evidenced by this instrument is subordinated to
     the prior payment in full of the Senior Obligations as defined in, and
     to the extent provided in, the Subordination Agreement dated as of
     June 13, 1996, by the maker of this instrument and payee named in this
     instrument in favor of American National Bank and Trust Company of
     Chicago."

The Subordinated Creditor and the Company will further mark its books of account
in such manner as is effective to give proper notice of the effect of this
Agreement and will, in the case of any Subordinated Debt which is not evidenced
by any instrument, upon the Senior Creditor's request cause such Subordinated
Debt to be evidenced by an appropriate instrument or instruments endorsed with
the above legend.

<PAGE>

          (B)  The Subordinated Creditor and the Company will, at the Company's
expense and at any time and from time to time, promptly execute and deliver all
further instruments and documents, and take all further action, that may be
necessary, or that the Senior Creditor may reasonably request, in order to
protect any right or interest granted or purported to be granted by this
Agreement or to enable the Senior Creditor to exercise and enforce its rights
and remedies under this Agreement.

          8.  NO CHANGE IN OR DISPOSITION OF SUBORDINATED DEBT.  (A)  The
Subordinated Creditor agrees that it will not (i) cancel or otherwise discharge
any of the Subordinated Debt (except upon payment in full to the Senior Creditor
as contemplated by SUBSECTION 4(A)); provided that the Subordinated Creditor may
convert or contribute the Subordinated Debt to the common equity of the Company
or (ii) subordinate any of the Subordinated Debt to any other indebtedness of
the Company other than the Senior Obligations.

          (B)  The Subordinated Creditor further agrees that it will not sell,
assign, pledge, encumber or otherwise dispose of any of the Subordinated Debt
except as set forth in SUBSECTION 8(A).

          9.  AGREEMENT BY THE COMPANY.  The Company agrees that it will not
make any payment of any of the Subordinated Debt, or take any other action, in
contravention of the provisions of this Agreement.

          10.  OBLIGATIONS UNDER THIS AGREEMENT NOT AFFECTED.  (A) All rights
and interests of the Senior Creditor under this Agreement, and all agreements
and obligations of the Subordinated Creditor and the Company under this
Agreement, remain in full force and effect irrespective of:

          (i)  any lack of validity or enforceability of the Loan Agreement, the
     Notes or the other Financing Agreements;

          (ii)  any change in the time, manner or place of payment of, or in any
     other term of, all or any of the Senior Obligations, or any other amendment
     or waiver of or any consent to or departure from the Loan Agreement, the
     Notes or the other Financing Agreements;

          (iii)  any exchange, release or nonperfection of any Collateral, or
     any release or amendment or wavier of or consent to or departure from any
     guaranty, for all or any of the Senior Obligations; or

          (iv)  any other circumstance which might otherwise constitute a
     defense available to, or a discharge of, the Company in respect of the
     Senior Obligations or the Subordinated Creditor in respect of this
     Agreement.

<PAGE>

          (B)  This Agreement continues to be effective or reinstated, as the
case may be, if at any time any payment of any of the Senior Obligations is
rescinded or must otherwise be returned by the Senior Creditor upon the
insolvency, bankruptcy or reorganization of the Company or otherwise, all as
though such payment had not been made.

          (C)  Except as specifically described in this Agreement, nothing
contained in this Agreement or in any instrument evidencing any Subordinated
Debt is intended to or impairs, as between the Company, its creditors other than
the Senior Creditor, and the Subordinated Creditor, the obligations of the
Company, which are absolute and unconditional, to pay to the Subordinated
Creditor the Subordinated Debt as and when it becomes due and payable in
accordance with its terms, subject, however, to the terms of this Agreement.
Except as specifically described in this Agreement, nothing contained in this
Agreement or in any instrument evidencing any Subordinated Debt is intended to
or affects the relative rights of the Subordinated Creditor and creditors of the
Company other than the Senior Creditor.  As between the Company, its creditors
other than the Senior Creditor and the Subordinated Creditor, no payments or
distributions otherwise payable or deliverable in respect of the Subordinated
Debt, which are paid or delivered to the Senior Creditor under this Agreement,
are deemed to be a payment by the Company on account of the Subordinated Debt.

          11.  COVENANTS.  The Subordinated Creditor covenants that (i) it will
not grant any party any lien, security interest, charge or encumbrance with
respect to the Subordinated Debt and (ii) the Subordinated Debt will not be
represented by any instrument or document other than the Subordinated Debt
Documentation.

          12.  INFORMATION CONCERNING FINANCIAL CONDITION OF THE COMPANY.  The
Subordinated Creditor assumes responsibility for keeping itself informed of the
financial condition of the Company and of all other circumstances bearing upon
the risk of nonpayment of the Subordinated Debt or any part of the Subordinated
Debt, that diligent inquiry would reveal.  The Subordinated Creditor agrees that
the Senior Creditor has no duty to advise it of information known to the Senior
Creditor regarding such condition or any such circumstance.  In the event that
the Senior Creditor in its sole discretion undertakes at any time or from time
to time to provide any such information to the Subordinated Creditor the Senior
Creditor is under no obligation (i) to undertake any investigation not a part of
its regular business routine, (ii) to disclose any information which it wishes
to maintain confidential or (iii) to make any other or future disclosures of
such information or any other information to the Subordinated Creditor.

          13.  SUBORDINATED CREDITOR'S WAIVERS.  (A)  The Subordinated Creditor
and the Company expressly waive all notice

<PAGE>

of the acceptance by the Senior Creditor of the subordination and other
provisions of this Agreement and all other notices not specifically required
under the terms of this Agreement whatsoever, and the Subordinated Creditor and
the Company expressly consent to reliance by the Senior Creditor upon the
subordination and other agreements as provided in this Agreement.

          (B)  The Subordinated Creditor agrees that the Senior Creditor:

          (i)  has made no warranties or representations with respect to the due
     execution, legality, validity, completeness or enforceability of the Loan
     Agreement or the other Financing Agreements or the collectibility of the
     Liabilities;

          (ii) is entitled to manage and supervise its loans to the Company in
     accordance with applicable law and the terms of the Loan Agreement and the
     other Financing Agreements and without regard to the existence of any
     rights that the Subordinated Creditor may now or in the future have in or
     to any of the assets of the Company,

          (iii) has no liability to the Subordinated Creditor for, and the
     Subordinated Creditor waives and releases the Senior Creditor from any and
     all liability with respect to, any claim which the Subordinated Creditor
     may now or in the future have against the Senior Creditor arising out of
     (a) any and all actions which the Senior Creditor takes or omits to take in
     connection with the Senior Obligations (including, without limitation,
     actions with respect to the creation, perfection or continuation of liens
     or security interests in the Collateral and other security for the
     Liabilities), (b) any and all actions with respect to the occurrence of an
     Event of Default, actions with respect to the foreclosure upon, sale,
     release or depreciation of, or failure to realize upon, any of the
     Collateral, (c) any and all actions with respect to the collection of any
     claim securing all or any part of the Liabilities from any account debtor,
     guarantor or any other party with respect to the Loan Agreement or the
     other Financing Agreements or the collection of the Liabilities or the
     valuation, use, protection or release of the Collateral and/or other
     security for the Liabilities and (iv) the Senior Creditor's election, in
     any bankruptcy proceeding, of the application of section 1111(b)(2) of the
     United States Bankruptcy Code, 11 U.S.C. Section 1111(b)(2).

          14.  AMENDMENT; WAIVER  This Agreement may be amended only by a
writing executed by the Subordinated Creditor, the Company and the Senior
Creditor.  No waiver of any provision of this Agreement is effective unless it
is in writing and signed by the Subordinated Creditor, the Company and the
Senior Creditor.

<PAGE>

          15.  EXPENSES.  The Company and the Subordinated Creditor jointly and
severally agree to pay, upon demand, to the Senior Creditor the amount of any
and all reasonable expenses, including the reasonable fees and expenses of its
attorneys and paralegals, which the Senior Creditor may incur in connection with
the exercise or enforcement of its rights or interests under SUBSECTION 4(B)(i).

          16.  ADDRESSES FOR NOTICES.  All demands, notices and other
communications provided for under this Agreement must be in writing (including
telegraphic or facsimile communication) and mailed, sent by facsimile
transmission or delivered to such party at the address specified on the
signature page of this Agreement or at such other address as is designated by
such party in a written notice to each other party complying as to delivery with
the terms of this SECTION 16.  All such demands, notices and other
communications are effective (a) three business days after deposited in the U.S.
mails, postage prepaid, (b) upon receipt of confirmation of transmission when
sent by telecopy and (c) upon delivery when delivered, as the case may be.

          17.  NO WAIVER; REMEDIES.  No failure on the part of the Senior
Creditor to exercise, and no delay in exercising, any right under this Agreement
operates as a waiver of such right, nor does any single or partial exercise of
any right under this Agreement preclude any other or further exercise of such
right or the exercise of any other right.  The remedies provided in this
Agreement are cumulative and not exclusive of any remedies provided by law.

          18.  CONTINUING AGREEMENT; TRANSFER OF NOTES.  This Agreement is a
continuing agreement and (a) remains in full force and effect until the Senior
Obligations have been paid in full, (b) is binding upon the Subordinated
Creditor, the Company, the Senior Creditor and their respective successors,
transferees, participants and assigns and (c) inures to the benefit of and is
enforceable by the Senior Creditor and the Subordinated Creditor and their
successors, transferees, participants and assigns.  Without limiting the
generality of the foregoing CLAUSE (c), the Senior Creditor may, in accordance
with the Loan Agreement, assign, participate or otherwise transfer the Senior
Obligations to any other person or entity, which person or entity upon such
transfer becomes vested with all the rights in respect of such Senior
Obligations granted to the Senior Creditor in this Agreement or otherwise.

          19.  BANKRUPTCY.  The Subordinated Creditor agrees that in the event
bankruptcy proceedings are instituted by or against the Company, the Senior
Creditor may consent to the use of cash collateral or provide postpetition
financing under section 364 of the United States Bankruptcy Code, 11 U.S.C.
Section 364, to the Company on such terms and conditions and in such amounts as
the Senior Creditor, in its sole discretion, may decide.

<PAGE>

          20.  GOVERNING LAW; SEVERABILITY.  This Agreement is governed by, and
construed in accordance with, the internal laws of the State of Illinois.  If
any portion or provision of this Agreement is determined to be invalid or
unenforceable, all other provisions of this Agreement remain in full force and
effect and this Agreement remains binding between the parties to this Agreement
with respect to such remaining provisions.

          21.  HEADINGS AND CAPTIONS.  Headings and captions used in this
Agreement are for convenience only and do not affect the construction of this
Agreement.

          22.  CONSENT TO JURISDICTION; WAIVERS.  THE SUBORDINATED CREDITOR, IN
CONNECTION WITH ANY LITIGATION ARISING OUT OF THIS AGREEMENT OR ANY TRANSACTION
CONTEMPLATED BY THIS AGREEMENT, CONSENTS TO THE JURISDICTION OF THE FEDERAL
COURT OF THE NORTHERN DISTRICT OF ILLINOIS, OR, IF SUCH COURT LACKS
JURISDICTION, THEN TO THE JURISDICTION OF THE CIRCUIT COURT OF COOK COUNTY,
ILLINOIS, AND WAIVES PERSONAL SERVICE OF ANY AND ALL PROCESS UPON IT, AND
CONSENTS THAT ALL SUCH SERVICE OF PROCESS BE MADE BY CERTIFIED MAIL DIRECTED TO
THE SUBORDINATED CREDITOR AT THE ADDRESS STATED IN THIS AGREEMENT.  THE
SUBORDINATED CREDITOR WAIVES TRIAL BY JURY, ANY OBJECTION BASED UPON FORUM NON
CONVENIENS AND ANY OBJECTION TO VENUE OF ANY ACTION INSTITUTED UNDER THIS
AGREEMENT.


                                    *   *   *

<PAGE>

          Delivered at Chicago, Illinois, as of the day and year first above
written.


                              DIAMOND HOME SERVICES, INC.


                              By: /s/ Ann Crowley Patterson
                                 ------------------------------------------
                                 Name:
                                 Title:

                                 Address:


                              DIAMOND EXTERIORS, INC.


                              By: /s/ Ann Crowley Patterson
                                 -----------------------------------------
                                 Name:
                                 Title:

                                 222 East Church Street
                                 Diamond Plaza
                                 Woodstock, Illinois  60098
                                 Attention: Donald G. Griffin
                                 Telephone: (815) 334-1414
                                 Telecopy:  (815) 334-1421


                              AMERICAN NATIONAL BANK AND
                                TRUST COMPANY OF CHICAGO


                              By: /s/ John W. Patterson
                                 -----------------------------------------
                                 John W. Patterson
                                 Second Vice President

                                 33 North LaSalle Street
                                 Chicago, Illinois  60690
                                 Attention: Lori H. Igleski
                                 Telephone: (312) 661-5000
                                 Telecopy:  (312) 661-0290


<PAGE>
                                                                    EXHIBIT 23.1
 
                        CONSENT OF INDEPENDENT AUDITORS
 
    We  consent  to  the reference  to  our  firm under  the  captions "Selected
Consolidated Financial and Operating Data" and  "Experts" and to the use of  our
report  dated February 23, 1996, except as to  the first paragraph of Note 1 for
which the date is  April 18, 1996  and Note 14  for which the  date is April  8,
1996,  in Amendment No. 3  to the Registration Statement  (Form S-1) and related
Prospectus of Diamond Home Services, Inc. and Subsidiaries for the  registration
of up to 3,933,000 shares of its common stock.
 
Chicago, Illinois
June 14, 1996
 
                                          Ernst & Young LLP


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