DIAMOND HOME SERVICES INC
8-K, 1999-11-10
GENERAL BLDG CONTRACTORS - RESIDENTIAL BLDGS
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                                 UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                              WASHINGTON, DC 20549

                                    FORM 8-K

                                 CURRENT REPORT

     Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported) October 6, 1999

                          DIAMOND HOME SERVICES, INC.
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                             <C>                               <C>
          Delaware                          0-20829                        36-3886872
(State or other jurisdiction        (Commission File Number)            (I.R.S. Employer
     of incorporation)                                               Identification Number)

</TABLE>

                               222 Church Street
                              Woodstock, IL 60098
                    (Address of principal executive offices)

       Registrant's telephone number, including area code (815) 334-1414

                                     None
             (Former name or address, if changed since last report)


ITEM 5.  OTHER EVENTS.

         Please refer to the matters reflected below in Item 7(c)(99).

         On October 6, 1999, the Company announced the hiring of Ernest L.
         Wilding as Diamond Exteriors, Inc.'s Chief Executive Officer and
         Joseph M. Sieger as Diamond Exteriors, Inc.'s President and Chief
         Operating Officer.

         On October 13, 1999, the Company announced the resignation of Richard
         G. Reece as Vice President, Treasurer and Chief Financial Officer of
         Diamond Home Services, Inc.

         On October 14, 1999, the Company announced the resignation of Mr.
         Wilding.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS.

     (c) Exhibits (numbered pursuant to Item 601 of Registration S-K)

         (99) Press releases dated October 6, 1999, October 13, 1999, and
              October 14, 1999.

<PAGE>

                                   SIGNATURES

Pursuant to the requirement of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereto duly authorized.

                              Diamond Home Services, Inc.
                              (Registrant)

                              s/  C. Stephen Clegg
                              C. Stephen Clegg
                              Chairman and Chief Executive Officer
                              (For the Registrant)

Date:  October 26, 1999

<PAGE>

DIAMOND [LOGO]


                        NEWS RELEASE

CONTACT:
In Woodstock, IL    In Chicago, IL
Dan Bronson         Thomas Laughran
Financial Analyst   The Investor Relations Co.
(815) 334-2420      (847) 564-5610

                  Diamond Home Services Announces New CEO and
                  -------------------------------------------
                   New President and COO of Diamond Exteriors
                   ------------------------------------------

Woodstock, IL -- (October 6, 1999) -- Diamond Home Services, Inc. (NASDAQ: DHMS)
today named Ernest L. Wilding as the new Chief Executive Officer and Joseph M.
Sieger as the new President and Chief Operating Officer of Diamond Exteriors,
Inc., its installed home improvements subsidiary.

From 1983 to 1999, Mr. Wilding (52) was President and CEO of Spray-Tech, Inc., a
Sears licensee of siding, window and texture coating.  Prior to that, Mr.
Wilding was President and COO of Gale Enterprises, an insulation contractor.

Mr. Sieger (36) joins the Company after working for Sears Home Services from
1996 to 1999, most recently as Director of siding, window and door categories,
and was instrumental in Sears's acquisition and integration of Spray-Tech and
All America Termite and Pest Control.  Mr. Sieger was previously a management
consultant at A.T. Kearney and Price Waterhouse.

"We are extremely pleased to have Ernie and Joe as part of our team," said C.
Stephen Clegg, Diamond Home Services's Chairman and CEO.  "Their 34 years of
combined home improvement industry experience will benefit the Company greatly.
Ernie and Joe offer strong operational know-how and valuable experience
regarding licensee matters in the home improvement industry.  Their reputations
for quality, honesty and integrity are unassailable."

"As CEO of Spray-Tech, Ernie built the company considered to be the business
model for home improvement licensees.  Spray-Tech continues to regularly receive
awards for quality, and has notably high levels of employee and sales
representative satisfaction among similar licensed home improvement companies,"
continued Mr. Clegg.

"Joe's excellent working relationships with Diamond's business partners -
coupled with his knowledge of home improvement licensee issues - makes him
uniquely qualified to further develop our cooperative relationships.  Together,
Ernie and Joe will greatly benefit all our businesses," Mr. Clegg concluded.

Diamond Home Services, Inc. is a leading national marketer and contractor of
installed home improvement products, including roofing systems, gutters, doors,
and fencing.  The Company, through its subsidiary, Reeves Southeastern
Corporation, is one of the largest manufacturers and distributors of fencing and
perimeter security products to the industrial and residential markets in the
U.S.  Reeves Southeastern operates 32 distribution centers primarily in the
eastern half of the U.S.  In addition, Reeves Southeastern furnishes and
installs private-label fencing home improvement products.  Through its
subsidiary Diamond Exteriors, Inc.(R) the Company markets
<PAGE>

installed home improvement products and services directly to consumers,
primarily under the "SEARS" name. Through its finance subsidiary Marquise
Financial Services, Inc. the Company also offers financing to its customers. The
Company has home consultants located in major cities across the U.S., providing
the Company with a presence in markets covering approximately 80% of the owner-
occupied households in the U.S.

Certain statements contained herein, including without limitation, statements
addressing the beliefs, plans, objectives estimates or expectations of the
Company or future results or events constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995, as
amended.  Such forward-looking statements involve known or unknown risks,
including, but not limited to, general economic and business conditions, matters
related to the licensing agreement between Diamond Exteriors, Inc. and Sears,
Roebuck and Co., warranty exposure, the Company's reliance on home consultants
and on the availability of qualified independent installers, lead activity and
costs related thereto, the outcome of discussions with its creditors and other
constituencies, and conditions in the installed home improvement industry.
There can be no assurance that the actual future results, performance, or
achievements expressed or implied by such forward-looking statements will occur.
Users of forward-looking statements are encouraged to review Item 7 of the
Company's most recent annual report on Form 10-K, its filings on Form 10-Q,
management's discussion and analysis in the Company's most recent annual report
to stockholders, the Company's filings on Form 8-K, and other federal securities
law filings for a description of other important factors that may affect the
Company's business, results of operations and financial condition



  For additional information on Diamond Home Services free of charge via the
  internet, please go to http://www.tirc.com/invest/diamond/dhms-profile.htm
<PAGE>

DIAMOND [LOGO]


                                      NEWS RELEASE

CONTACT:
In Woodstock, IL    In Chicago, IL
Dan Bronson         Thomas Laughran
Financial Analyst   The Investor Relations Co.
(815) 334-2420      (847) 564-5610

                 Diamond Home Services Announces CFO Steps Down
                 ----------------------------------------------

Woodstock, IL -- (October 13, 1999) -- Diamond Home Services, Inc. (NASDAQ:
DHMS) today announced that Richard G. Reece, the Company's Vice President,
Treasurer and Chief Financial Officer, will step down to pursue other interests.

"It's time for me to step down and pursue other interests.  My job was to help
Steve Clegg - Diamond Home Services, Inc.'s Chairman and CEO - start-up and take
Diamond public, and transition the Company to its next level of evolution. This
has long been done," stated Mr. Reece.

"Rich has been a key participant in building Diamond Home Services since the
start-up and public offering," said Mr. Clegg. "We are sorry to see him go, but
we can appreciate his motivations."

Mr. Reece's resignation becomes effective October 15, 1999.  The Company has not
yet named a new Chief Financial Officer, but will do so when an appropriate
candidate is identified and hired.

Diamond Home Services, Inc. is a leading national marketer and contractor of
installed home improvement products, including roofing systems, gutters, doors,
and fencing.  The Company, through its subsidiary, Reeves Southeastern
Corporation, is one of the largest manufacturers and distributors of fencing and
perimeter security products to the industrial and residential markets in the
U.S.  Reeves Southeastern operates 32 distribution centers primarily in the
eastern half of the U.S.  In addition, Reeves Southeastern furnishes and
installs private-label fencing home improvement products.  Through its
subsidiary Diamond Exteriors, Inc.(R) the Company markets installed home
improvement products and services directly to consumers, primarily under the
"SEARS" name.  Through its finance subsidiary Marquise Financial Services, Inc.
the Company also offers financing to its customers.  The Company has home
consultants located in major cities across the U.S., providing the Company with
a presence in markets covering approximately 80% of the owner-occupied
households in the U.S.

Certain statements contained herein, including without limitation, statements
addressing the beliefs, plans, objectives estimates or expectations of the
Company or future results or events constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995, as
amended.  Such forward-looking statements involve known or unknown risks,
including, but not limited to, general economic and business conditions, matters
related to the licensing agreement between Diamond Exteriors, Inc. and Sears,
Roebuck and Co., warranty exposure, the Company's reliance on home consultants
and on the availability of qualified independent installers, lead activity and
costs related thereto, the outcome of discussions with its creditors and other
constituencies, and conditions in the installed home improvement industry.
There can be no assurance that the actual future results, performance, or
achievements expressed or implied by such forward-looking statements will occur.
Users of forward-looking statements are encouraged to review Item 7 of the
Company's most recent annual report on Form 10-K, its filings on Form 10-Q,
management's discussion and analysis in the Company's most recent annual report
to stockholders, the Company's filings on Form 8-K, and other federal securities
law filings for a description of other important factors that may affect the
Company's business, results of operations and financial condition.

  For additional information on Diamond Home Services free of charge via the
  internet, please go to http://www.tirc.com/invest/diamond/dhms-profile.htm
<PAGE>

                        Diamond Home Services announces
                        -------------------------------
                        CEO of Diamond Exteriors Resigns
                        --------------------------------

Woodstock, IL -- (October 14, 1999) -- Diamond Home Services, Inc. (NASDAQ:
DHMS) today announced that Ernest L. Wilding, Diamond Exteriors, Inc.'s Chief
Executive Officer, has resigned.

Diamond Home Services, Inc. is a leading national marketer and contractor of
installed home improvement products, including roofing systems, gutters, doors,
and fencing.  The Company, through its subsidiary, Reeves Southeastern
Corporation, is one of the largest manufacturers and distributors of fencing and
perimeter security products to the industrial and residential markets in the
U.S.  Reeves Southeastern operates 32 distribution centers primarily in the
eastern half of the U.S.  In addition, Reeves Southeastern furnishes and
installs private-label fencing home improvement products.  Through its
subsidiary Diamond Exteriors, Inc.(R) the Company markets installed home
improvement products and services directly to consumers, primarily under the
"SEARS" name.  Through its finance subsidiary Marquise Financial Services, Inc.
the Company also offers financing to its customers.  The Company has home
consultants located in major cities across the U.S., providing the Company with
a presence in markets covering approximately 80% of the owner-occupied
households in the U.S.

Certain statements contained herein, including without limitation, statements
addressing the beliefs, plans, objectives estimates or expectations of the
Company or future results or events constitute "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of 1995, as
amended.  Such forward-looking statements involve known or unknown risks,
including, but not limited to, general economic and business conditions, matters
related to the licensing agreement between Diamond Exteriors, Inc. and Sears,
Roebuck and Co., warranty exposure, the Company's reliance on home consultants
and on the availability of qualified independent installers, lead activity and
costs related thereto, the outcome of discussions with its creditors and other
constituencies, and conditions in the installed home improvement industry.
There can be no assurance that the actual future results, performance, or
achievements expressed or implied by such forward-looking statements will occur.
Users of forward-looking statements are encouraged to review Item 7 of the
Company's most recent annual report on Form 10-K, its filings on Form 10-Q,
management's discussion and analysis in the Company's most recent annual report
to stockholders, the Company's filings on Form 8-K, and other federal securities
law filings for a description of other important factors that may affect the
Company's business, results of operations and financial condition.


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