UGLY DUCKLING CORP
S-8, 1997-07-29
PERSONAL CREDIT INSTITUTIONS
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<PAGE>

          As filed with the Securities and Exchange Commission on July 29, 1997
                                                  Registration  No. ___________


                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549


                                   FORM S-8
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933


                           UGLY DUCKLING CORPORATION
              (EXACT NAME OF REGISTRANT AS SPECIFIED IN CHARTER)

                              DELAWARE86-0721358
                 (STATE OR OTHER JURISDICTION (I.R.S. EMPLOYER
             OF INCORPORATION OR ORGANIZATION)IDENTIFICATION NO.)


         2525 EAST CAMELBACK ROAD, SUITE 1150, PHOENIX, ARIZONA 85016
              (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)


              UGLY DUCKLING CORPORATION LONG-TERM INCENTIVE PLAN
                             (FULL TITLE OF PLAN)


                               STEVEN P. JOHNSON
                           UGLY DUCKLING CORPORATION
                     2525 EAST CAMELBACK ROAD, SUITE 1150
                            PHOENIX, ARIZONA  85016
                    (NAME AND ADDRESS OF AGENT FOR SERVICE)

                                (602) 852-6600
         (TELEPHONE NUMBER, INCLUDING AREA CODE, OF AGENT FOR SERVICE)


                        CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
<S>                   <C>           <C>                  <C>                   <C>
                                    PROPOSED MAXIMUM      PROPOSED MAXIMUM      AMOUNT OF
TITLE OF SECURITIES   AMOUNT TO BE      OFFERING         AGGREGATE OFFERING    REGISTRATION
 TO BE REGISTERED      REGISTERED   PRICE PER SHARE(1)        PRICE(1)              FEE
- --------------------  ------------  -------------------  --------------------  -------------
Common Stock             1,000,000       $15.1875           $15,187,500          $4,603
0.001 par value

</TABLE>


(1)      Pursuant to Rule 457(h), the maximum offering price was calculated to
be  $15.1875  based  upon the average of the high and low prices of the common
stock  of the registrant reported on the NASDAQ National Market as of July 24,
1997,  as  reprinted  in  The  Wall  Street  Journal,  Western  Edition.
<PAGE>


                                    PART I
             INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

     The documents containing the information specified in Part I, Items 1 and
2,  have  been  delivered to participants in accordance with Form S-8 and Rule
428  under  the  Securities  Act  of  1933,  as  amended.

                                    PART II
              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

ITEM  3.          INCORPORATION  OF  DOCUMENTS  BY  REFERENCE.

     Pursuant  to  General  Instruction  E  to  Form S-8, the contents of Ugly
Duckling Corporation's Registration Statement on Form S-8 (File No. 333-08457)
as  filed  with  the  Securities  and Exchange Commission on July 19, 1996 are
incorporated  herein  by  reference, except as the same may be modified by the
information  set  forth herein.  This Registration Statement is being filed to
register  an  additional  1,000,000 shares of Ugly Duckling Corporation Common
Stock  that  became  available  in  1997  under the terms of the Ugly Duckling
Corporation  Long-Term Incentive Plan, as amended, (the "Plan") for grants and
awards  under  the  Plan.

     The following documents have been filed by Ugly Duckling Corporation (the
"Registrant")  with  the  Securities  and  Exchange Commission pursuant to the
Securities  Exchange Act of 1934 and are hereby incorporated by reference into
this  Registration  Statement:

     (a)          the  Registrant's Form 10-K Report for the fiscal year ended
December 31, 1996, as amended by its Form 10-K/A Report filed on May 20, 1997;

     (b)        the Registrant's Quarterly Report on Form 10-Q for the quarter
ended  March  31,  1997;

     (c)          the  Registrant's Form 8-K Report dated January 15, 1997, as
amended  by  its Form 8-K/A1 Report dated January 15, 1997 and its Form 8-K/A2
Report  dated  January  15,  1997;

     (d)          the  Registrant's  Form  8-K  Report dated February 3, 1997;

     (e)          the Registrant's Form 8-K Report dated February 11, 1997, as
amended  by its Form 8-K/A1 Report dated February 11, 1997 and its Form 8-K/A2
Report  dated  February  11,  1997;

     (f)        the Registrant's 8-K Report dated April 1, 1997, as amended by
its  Form  8-K/A1  Report  dated  April  1,  1997;

     (g)          the  Registrant's  Form  8-K  Report  dated  April 21, 1997;

     (h)          the  Registrant's  Form  8-K Report dated July 17, 1997; and

     (i)        the description of the Registrant's capital stock contained in
Pre-Effective  Amendment  No.  3 to the Registrant's Registration Statement on
Form  S-1  (File  No.  333-22237)  as  filed  on  April  18,  1997.

     All  documents  subsequently filed by the Registrant pursuant to Sections
13(a),  13(c),  14,  or 15(d) of the Securities Exchange Act of 1934, prior to
the  filing  of a post-effective amendment which indicates that all securities
offered  have  been  sold  or  which deregisters all securities then remaining
unsold,  shall  be deemed to be incorporated by reference in this Registration
Statement and to be a part hereof from the date of filing such documents.  Any
statement contained in a document incorporated or deemed to be incorporated by
reference  herein shall be deemed to be modified or superseded for purposes of
this Registration Statement to the extent that a statement contained herein or
in  any  subsequently  filed  document  which  also  is  or  is  deemed  to be
incorporated  by  reference herein modifies or supersedes such statement.  Any
statement so modified or superseded shall not be deemed, except as so modified
or  superseded,  to  constitute  a  part  of  this  Registration  Statement.

ITEM  4.          DESCRIPTION  OF  SECURITIES.    Not  applicable.

ITEM  5.          INTERESTS  OF  NAMED  EXPERTS  AND COUNSEL.  Not applicable.

ITEM  6.          INDEMNIFICATION  OF  DIRECTORS  AND  OFFICERS.

     The  Company's  Certificate  of Incorporation provides that a director of
the  Company  shall  not  be  personally  liable  to  the  Corporation  or its
stockholders  for monetary damages for breach of fiduciary duty as a director,
except  for liability for: (i) any breach of the director's duty of loyalty to
the  Company  or its stockholders; (ii) acts or omissions not in good faith or
which  involve  intentional  misconduct  or  a knowing violation of law; (iii)
liability  for  payments  of  dividends  or  stock purchases or redemptions in
violation  of Section 174 of the Delaware General Corporation Law; or (iv) any
transaction  from which the director derived an improper personal benefit.  In
addition, the Company's Certificate of Incorporation provides that the Company
shall  to  the  fullest  extent authorized by the Delaware General Corporation
Law,  as  the same exists or may hereafter be amended (but, in the case of any
such amendment, only to the extent that such amendment permits the corporation
to  provide  broader  indemnification  rights  than  such  law  permitted  the
corporation  to  provide prior to such amendment), indemnify and hold harmless
any person who was or is a party, or is threatened to be made a party to or is
otherwise  involved  in  any  threatened, pending or completed action, suit or
proceeding, whether civil, criminal, administrative or investigative by reason
of  the  fact  that  such  person  is  or  was  a  director  or officer of the
corporation,  or  is  or  was  serving  at the request of the corporation as a
director,  officer,  employee  or  agent  of another corporation, partnership,
joint venture, trust or other enterprise, including service with respect to an
employee   benefit   plan  (hereinafter  an  "Indemnitee")  against  expenses,
liabilities  and  losses  (including attorneys' fees, judgments, fines, excise
taxes  or  penalties  paid  in  connection with the Employee Retirement Income
Security  Act  of 1974, as amended, and amounts paid in settlement) reasonably
incurred  or  suffered  by  such Indemnitee in connection therewith; provided,
however,  that  except  as  otherwise  provided with respect to proceedings to
enforce  rights  to  indemnification,  the  Company  shall  indemnify any such
Indemnitee in connection with a proceeding (or part thereof) initiated by such
Indemnitee only if such proceeding or part thereof was authorized by the board
of  directors  of  the  Company.

     The  Delaware  General  Corporation  Law provides that indemnification is
permissible  only when the director, officer, employee, or agent acted in good
faith  and in a manner reasonably believed to be in or not opposed to the best
interests  of  the  Company,  and,  with  respect  to  any  criminal action or
proceeding,  had no reasonable cause to believe the conduct was unlawful.  The
Delaware  General Corporation Law also precludes indemnification in respect of
any  claim,  issue,  or  matter as to which an officer, director, employee, or
agent  shall have been adjudged to be liable to the Company unless and only to
the  extent  that  the  Court of Chancery or the court in which such action or
suit  was brought shall determine that, despite such adjudication of liability
but  in  view  of all the circumstances of the case, such person is fairly and
reasonably entitled to indemnity for such expenses which the Court of Chancery
or  such other court shall deem proper.  The Company has obtained insurance on
behalf  of  its  directors  and officers for any liability arising out of such
person's  actions  in  such  capacity.

     The  Company  has  entered into agreements to indemnify its directors and
officers.    These  agreements,  among  other  things, indemnify the Company's
directors  and  officers  for  certain  expenses  (including attorneys' fees),
judgments,  fines,  and  settlement amounts incurred by any such person in any
action  or proceeding, including any action by or in the right of the Company,
arising out of such person's services as a director or officer of the Company,
any  subsidiary  of  the  Company, or any other company or enterprise to which
such  person  provides  services at the request of the Company.  To the extent
that  the  Board  of  Directors  or the stockholders of the Company may in the
future  wish  to  limit  or  repeal  the  ability  of  the  Company to provide
indemnification  as  set  forth in the Company's Certificate of Incorporation,
such repeal or limitation may not be effective as to directors or officers who
are  parties  to  the  indemnification agreements because their rights to full
protection  would  be  contractually  assured  by  such  agreements.    It  is
anticipated  that  similar  contracts  may be entered into, from time to time,
with  future  directors  of  the  Company.    The  Company  believes  that the
indemnification  provisions  in  its  Certificate  of Incorporation and in the
indemnification  agreements  are  necessary  to  attract  and retain qualified
persons  as  directors  and  officers.

ITEM  7.    EXEMPTION  FROM  REGISTRATION  CLAIMED.    Not  applicable.

ITEM  8.    EXHIBITS.  The  Exhibit  Index is located after the signature page
on this document.

ITEM  9.    UNDERTAKINGS.

     (a)    The  undersigned  Registrant  hereby  undertakes:

(1)         To file, during any period in which offers or sales are being made,
a post-effective  amendment  to  this  registration  statement:

(i)         To  include  any  prospectus  required  by Section 10(a)(3) of the
Securities  Act  of  1933;

(ii)        To reflect in the prospectus any facts or events arising after the
effective date of the registration statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate, represent a
fundamental change in the information set forth in the registration  statement.
Notwithstanding the foregoing, any increase or decrease in volume of securities
offered (if the total dollar value of securities offered would not exceed that
which  was  registered)  and  any  deviation  from  the low or high and of the
estimated  maximum  offering  range may be reflected in the form of prospectus
filed  with  the  Commission pursuant to Rule 424(b) if, in the aggregate, the
changes  in  volume  and price represent no more than 20 percent change in the
maximum aggregate offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement;

(iii)       To  include  any  material information with respect to the plan of
distribution  not  previously  disclosed  in the registration statement or any
material   change   to   such   information  in  the  registration  statement;
PROVIDED,  HOWEVER,  that  paragraphs  (i)  and (ii) above do not apply if the
registration statement is on Form S-3 or Form S-8 and the information required
to  be included in a post-effective amendment by those paragraphs is contained
in  periodic reports filed by the Registrant pursuant to Section 13 or Section
15(d)  of  the  Securities  Exchange  Act  of  1934  that  are incorporated by
reference  in  the  registration  statement.

(2)        That, for purposes of determining any liability under the Securities
Act  of  1933,  each such post-effective amendment shall be deemed to be a new
registration  statement  relating  to  the securities offered therein, and the
offering  of  such  securities  at that time shall be deemed to be the initial
bona  fide  offering  thereof.

(3)         To remove from registration by means of a post-effective amendment
any of  the  securities being registered which remain unsold at the termination
of the  offering.

(b)         The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
Registrant's  annual  report pursuant to section 13(a) or section 15(d) of the
Securities  Exchange  Act  of  1934  (and, where applicable, each filing of an
employee  benefit  plan's  annual  report  pursuant  to  section  15(d) of the
Securities  Exchange  Act  of  1934)  that is incorporated by reference in the
registration  statement  shall  be  deemed  to be a new registration statement
relating  to  the  securities  offered  therein,  and  the  offering  of  such
securities  at  that time shall be deemed to be the initial bona fide offering
thereof.

(c)         Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons  of the Registrant pursuant to the provisions of Item 6, or otherwise,
the  Registrant  has  been  advised  that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in  such  Act and is, therefore, unenforceable.  In the event that a claim for
indemnification against such liabilities (other than payment by the Registrant
of  expenses  incurred or paid by a director, officer or controlling person of
the Registrant in the successful defense of any action, suit or proceeding) is
asserted  by  such  director, officer or controlling person in connection with
the securities being registered, the Registrant will, unless in the opinion of
its  counsel the matter has been settled by controlling precedent, submit to a
court of appropriate jurisdiction the question whether such indemnification by
it  is  against  public policy as expressed in the Act and will be governed by
the  final  adjudication  of  such  issue.




















<PAGE>
                               SIGNATURES

     Pursuant  to  the  requirements  of  the  Securities  Act  of  1933,  the
registrant  certifies  that it has reasonable grounds to believe that it meets
all  of  the  requirements  for  filing  on  Form S-8 and has duly caused this
registration  statement  to  be  signed  on  its  behalf  by  the undersigned,
thereunto  duly  authorized, in the City of Phoenix, State of Arizona, on July
29,  1997.

                                   UGLY  DUCKLING  CORPORATION,
                                   a  Delaware  corporation

                                   By: /s/Ernest C. Garcia II
                                   Ernest  C.  Garcia II
                                   Its:  Chairman  of  the Board and Chief
                                   Executive Officer

     Pursuant  to  the  requirements  of  the  Securities  Act  of  1933, this
registration  statement  has  been  signed  by  the  following  persons in the
capacities  and  on  the  date  indicated.

<TABLE>
<CAPTION>
Name and Signature                               Title                        Date
- ------------------------------  ---------------------------------------  --------------
<S>                             <C>                                      <C>

  /s/ Ernest C. Garcia II       Chairman of the Board, Chief
- ------------------------------  Executive Officer and Director           July 29, 1997
Ernest C. Garcia II             (Principal executive officer)

  /s/ Steven T. Darak           Senior Vice President and Chief
- ------------------------------  Financial Officer (Principal financial   July 29, 1997
Steven T. Darak                 and accounting officer)

  /s/ Robert J. Abrahams
- ------------------------------  Director                                 July 29, 1997
Robert J. Abrahams

  /s/ Christopher D. Jennings
- ------------------------------  Director                                 July 29, 1997
Christopher D. Jennings

  /s/ John N. MacDonough
- ------------------------------  Director                                 July 29, 1997
John N. MacDonough

  /s/ Arturo R. Moreno
- ------------------------------  Director                                 July 29, 1997
Arturo R. Moreno

  /s/ Frank P. Willey
- ------------------------------  Director                                 July 29, 1997
Frank P. Willey

</TABLE>


[F:\LEGAL\UDC.33R\FORMS-8.RTF]
<PAGE>
                                       EXHIBIT  INDEX

<TABLE>
<CAPTION>
<S>             <C>
Exhibit Number  Description
- --------------  ---------------------------------------------------------------------------------
4.1             Certificate of Incorporation of Ugly Duckling Corporation (1)
4.2             Bylaws of Ugly Duckling Corporation(1)
4.3             Series A Preferred Stock Agreement(1)
4.4             18% Subordinated Debenture of the Registrant issued to Verde Investments, Inc.(1)
4.5             18% Junior Subordinated Revolving Debenture of the Registrant issued to Verde
                Investments, Inc., as amended(1)
4.6             Convertible Note of the Registrant issued to SunAmerica Life Insurance Company(1)
4.7             Form of Certificate representing Common Stock(1)
4.8             Form of Warrant issued to Cruttenden Roth Incorporated as Representative
                of the several underwriters(1)
4.9             Form of Warrant issued to SunAmerica Life Insurance Company(1)
5               Opinion of Snell & Wilmer L.L.P.
23.1            Consent of KPMG Peat Marwick LLP (Phoenix, Arizona)
23.2            Consent of KPMG Peat Marwick LLP (Tampa, Florida)
23.3            Consent of Snell & Wilmer L.L.P. (included in exhibit 5)
23.4            Consent of Barton & Company, P.A.
23.5            Consent of Ernst & Young LLP
</TABLE>












(1)       Incorporated by reference to the Company's Registration Statement on
Form  S-1  (Registration  No.  333-3998),  effective  June  18,  1996.




















                                  EXHIBIT  5

                                        July  28,  1997


Ugly  Duckling  Corporation
2525  East  Camelback  Road,  Suite  1150
Phoenix,  Arizona  85016

          RE:     UGLY DUCKLING CORPORATION LONG-TERM INCENTIVE PLAN

Ladies  and  Gentlemen:

We  have acted as counsel to Ugly Duckling Corporation, a Delaware corporation
(the  "Company"),  in  connection  with its Registration Statement on Form S-8
(the  "Registration  Statement")  filed  under  the  Securities  Act  of 1933,
relating  to  the  registration of 1,000,000 shares of its Common Stock, $.001
par  value  (the  "Shares"),  issuable  pursuant  to  the  Company's Long-Term
Incentive  Plan  (the  "Plan").

In  that  connection,  we have examined such documents, corporate records, and
other  instruments  as we have deemed necessary or appropriate for purposes of
this  opinion, including the Certificate of Incorporation, as amended, and the
Bylaws,  as  amended,  of  the  Company.

Based  upon  the foregoing, we are of the opinion that the Shares, when issued
and  sold  in  accordance  with the terms of the Plan, will be validly issued,
fully  paid,  and  nonassessable.

We hereby consent to the use of this opinion as an exhibit to the Registration
Statement.

                                   Very  truly  yours,

                                   /s/  SNELL  &  WILMER  L.L.P.





















                                  EXHIBIT  23.1







                           INDEPENDENT ACCOUNTANTS' CONSENT




The Board of Directors
Ugly Duckling Corporation:


We  consent  to  the  incorporation by reference in the Registration Statement
on Form S-8 of Ugly Duckling Corporation of our report dated January 31, 1997,
except  for  Note  19  to the Consolidated Financial Statements which is as of
February 13, 1997, relating to the consolidated balance sheets of Ugly Duckling
Corporation and subsidiaries as of December 31, 1996 and 1995, and the related
consolidated statements of operations, stockholders' equity (deficit) and cash
flows  for each of the years in the three-year period ended December 31, 1996,
which  report  appears  in the December 31, 1996 annual report on Form 10-K as
amended by its Form 10-K/A of Ugly Duckling Corporation.



                                   /s/  KPMG Peat Marwick, LLP


Phoenix, Arizona
July 29, 1997






















                                  EXHIBIT  23.2







                           INDEPENDENT ACCOUNTANTS' CONSENT




The Board of Directors
Ugly Duckling Corporation:


We  consent  to  the incorporation  by reference in the Registration Statement
on  Form  S-8 of Ugly Duckling Corporation of our report dated March 18, 1997,
relating  to  the  combined  balance sheet of Seminole Finance Corporation and
Related Companies as of December 31, 1996, and the related combined statements
of  operations,  stockholder's  equity  (deficit), and cash flows for the year
ended  December  31, 1996,  which report appears in the Form 8-K as amended by
its Form 8-K/A-1 and its Form 8-K/A2 of Ugly Duckling Corporation.

Our report dated March 18, 1996, contains an explanatory paragraph that states:
"the  accompanying  combined  financial statements have been prepared assuming
that  the Company will continue as a going concern.  As discussed in Note 7 to
the  combined  financial statements, the Company is involved in a lawsuit that
involves  a material amount of damages that, if there were an adverse outcome,
raise  substantial  doubt  about  its  ability to continue as a going concern.
Management's plans in regard to this matter are also described in Note 7.  The
combined financial statements do not include any adjustments that might result
from the outcome of this uncertainty."


                                   /s/  KPMG Peat Marwick, LLP


Tampa, Florida
July 29, 1997















                                  EXHIBIT  23.4







                           INDEPENDENT AUDITORS' CONSENT


The Board of Directors
Ugly Duckling Corporation:


We  consent  to  the incorporation  by reference in the Registration Statement
(Form S-8 for the registration of 1,000,000 shares of common stock) pertaining
to  the  Ugly  Duckling  Corporation Long-Term Incentive Plan of Ugly Duckling
Corporation of our report dated February 10, 1997 with respect to the combined
balance  sheet  of  Seminole  Finance  Corporation and Related Companies as of
December  31,  1995  and the related combined statements of operations, stock-
holders' equity (deficit), and cash flows for the year ended December 31, 1995,
which  report  appears  in  the Form 8-K as amended by its Form 8-K/A1 and its
Form  8-K/A2 of Ugly Duckling Corporation there were filed with the Securities
and Exchange Commission.





                                   /s/  Barton & Company, P.A.
                                        Certified Public Accountants


St. Petersburg, Florida
July 29, 1997




















                                  EXHIBIT  23.5







                           CONSENT OF INDEPENDENT AUDITORS




We  consent  to  the incorporation  by reference in the Registration Statement
(Form S-8 for the registration of 1,000,000 shares of common stock) pertaining
to  the  Ugly  Duckling  Corporation Long-Term Incentive Plan of Ugly Duckling
Corporation  of  our  report dated February 24, 1997, except for Note 8, as to
which  the date is February 28, 1997, with respect to the financial statements
of  E-Z  Plan,  Inc.  and to the inclusion of the Current Report (Form 8-K/A1)
filed with the Securities and Exchange Commission.





                                   /s/  Ernst & Young, LLP


San Antonio, Texas
July 29, 1997



























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