UGLY DUCKLING CORP
424B3, 1999-11-09
PERSONAL CREDIT INSTITUTIONS
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                                   PROSPECTUS



                            Ugly Duckling Corporation
                              446,872 Common Shares




         This prospectus relates to up to 446,872 shares of common stock of Ugly
Duckling  Corporation  which  may be sold  from  time  to  time  by the  selling
shareholders named herein, or their transferees, pledgees, donees or successors.

         The shares are being registered to permit public  secondary  trading of
them and may be offered and sold from time to time by the selling  shareholders.
The  shareholders   may  sell  the  common  stock  through  ordinary   brokerage
transactions,  directly to market  makers of our  shares,  or through any of the
other means described in the section entitled "Plan of  Distribution"  beginning
on page 9.

         We will not receive any of the proceeds  from the sale of these shares,
although we have paid the expenses of preparing this  prospectus and the related
registration statement.

Our common stock is traded on the Nasdaq National Market under the symbol "UGLY"

                          -----------------------------

         Before  purchasing  any of  the  shares  covered  by  this  prospectus,
carefully  read and consider the risk factors  included in the section  entitled
"Risk Factors" beginning on page 2. You should be prepared to accept any and all
of the risks  associated with purchasing the shares,  including a loss of all of
your investment.


         Neither the Securities and Exchange Commission nor any state securities
commission  has  approved the sale of the common  stock or  determined  that the
information  in this  prospectus is accurate or complete.  It is illegal for any
person to tell you otherwise.



                The date of this prospectus is November 9, 1999.



<PAGE>



                                TABLE OF CONTENTS
                                                                           Page

Ugly Duckling Corporation....................................................1

Recent Developments..........................................................1

Risk Factors.................................................................2

Use of Proceeds..............................................................7

Selling Shareholders.........................................................7

Description of Securities....................................................7

Plan of Distribution.........................................................9

Legal Opinions..............................................................10

Experts...................................................................  10

Where You Can Find More Information.........................................10

         You should rely only on the  information  contained or  incorporated by
reference in this prospectus and in any accompanying  prospectus supplement.  No
one has been authorized to provide you with different information.

         The common  stock is not being  offered in any  jurisdiction  where the
offer is not permitted.

         You should not assume that the  information  in this  prospectus or any
prospectus  supplement  is  accurate  as of any date  other than the date on the
front of the documents.


                                       i

<PAGE>




                                                    11
                            Ugly Duckling Corporation

         We operate the largest chain of buy here-pay here used car  dealerships
in the United States.  We sell and finance our used vehicles to customers within
the  sub-prime  segment of the used car market.  Our  customers  typically  have
limited credit histories, low incomes or past credit problems. As of October 25,
1999, we operated 67 dealerships located in several large markets, including Los
Angeles, Atlanta, Tampa, Orlando, San Antonio, Phoenix and Dallas.

         In  addition  to our  dealerships  and  financing  operations,  we also
provide  financing  to other  independent  used car  dealers  through our Cygnet
dealer  program,  service and collect large  portfolios  of finance  receivables
owned by others,  and manage  selected  financial  assets  that we acquire  from
financially distressed third parties.

         From 1994 through the first  quarter of 1998,  we maintained a national
branch office network that acquired and services  retail  installment  contracts
from numerous  independent third party dealers. We discontinued these operations
in 1998.

         Our  principal  executive  offices are  located at 2525 East  Camelback
Road,  Suite 500,  Phoenix,  Arizona  85016.  The phone number of our  executive
offices is 602-852-6600.


                               Recent Developments

     On November 8, 1999, we purchased, through our subsidiary Ugly Duckling Car
Sales, Inc. a Virginia based sub-prime automobile sales and finance company. The
assets  acquired  include  the  vehicle   inventory  and  a  loan  portfolio  of
approximately $8.0 million. As part of the acquisition, we issued to the selling
company a promissory note in the amount of $2.7 million. The note bears interest
at a rate of 7.5% per annum and is payable on or before  September  8, 2000.  In
the event that we  default  on payment of the note,  the holder of the note will
have the right to convert the note into shares of our common  stock equal to the
lesser of:

         o        a number of shares equal to the amount  outstanding  under the
                  note  divided by the closing  price of our common  stock as of
                  the default date; or

         o        446,872 shares.

         This  prospectus  relates to the resale of these shares of common stock
in the event we issue them to the holder of the promissory note.



                                       1

<PAGE>


                                  Risk Factors

         Before  purchasing  any of the shares covered by this  prospectus,  you
should  carefully read and consider the risk factors set forth below. You should
be prepared to accept any and all of the risks  associated  with  purchasing the
shares, including a loss of all of your investment.

Future losses could impair our ability to raise capital or borrow money, as well
as affect our stock price.

         o        Although we recorded  earnings from  continuing  operations of
                  $4.2 million for the nine months ended  September 30, 1999, we
                  incurred a net loss of $5.7 million in 1998.  We cannot assure
                  you that we will be  profitable in future  periods.  Losses in
                  subsequent   periods   could   impair  our  ability  to  raise
                  additional  capital  or  borrow  money as  needed,  and  could
                  decrease our stock price.

We may not be able to  continue  to  obtain  the  financing  we need to fund our
operations.

         Our operations require large amounts of capital. We have borrowed,  and
will  continue  to borrow,  substantial  amounts to fund our  operations.  If we
cannot  obtain the  financing we need on a timely basis and on favorable  terms,
our business and profitability could be materially affected. We currently obtain
our financing through three primary sources:

         o        a revolving  credit  facility  with General  Electric  Capital
                  Corporation;
         o        securitization transactions; and
         o        loans from other sources, including a $38 million loan secured
                  by  residual  interests  held by the company in respect of its
                  securitizations (the "Residual Loan").

         Revolving Credit Facility with GE Capital.  Our revolving facility with
GE  Capital  is our  primary  source  of  operating  capital.  We  have  pledged
substantially  all of our assets to GE Capital to secure the  borrowings we make
under this  facility.  Although this  facility has a maximum  commitment of $125
million,  the amount we can borrow is limited by the amount of certain  types of
assets that we own.  In  addition,  we cannot  borrow  approximately  $8 million
attributable  to a guarantee.  As of September 30, 1999,  we owed  approximately
$60.0  million under the  revolving  facility,  and had the ability to borrow an
additional $29.8 million.  The revolving  facility expires in June 2000. Even if
we continue to satisfy the terms and  conditions of the revolving  facility,  we
may not be able to extend its term beyond the current expiration date.

         Securitization  Transactions.  We can  restore  capacity  under  the GE
facility from time to time by  securitizing  portfolios of finance  receivables.
Our  ability  to  successfully  complete  securitizations  in the  future may be
affected by several factors, including:

         o        the condition of securities markets generally;
         o        conditions   in   the    asset-backed    securities    markets
                  specifically;
         o        the credit quality of our loan contract portfolio; and
         o        the performance of our servicing operations.


     Contractual  Restrictions.   The  revolving  facility,  the  securitization
program, and our other credit facilities contain various restrictive  covenants.
Under these credit  facilities,  we must also meet certain  financial  tests. We
believe that we are in compliance  with the material terms and conditions of the
revolving facility and our other material credit facilities.  Failure to satisfy
the covenants in our credit facilities and/or our securitization  program, could
preclude  us from  further  borrowing  under the  defaulted  facility  and could
prevent us from  securing  alternate  sources of funds  necessary to operate our
business.

         Recent  Waivers.  As a result  of an  increase  in  delinquencies,  the
Company  recently  obtained a waiver to a technical  covenant  breach  under the
Residual  Loan.  Although  the Company  has taken  actions to seek to reduce its
delinquencies,  there can be no assurance that delinquencies will decline,  that
future  covenant  breaches  will not occur  relating to  delinquencies  or other
matters, and that waivers would be obtained in such event.

We have a high risk of credit losses because of the poor creditworthiness of our
borrowers.

                                       2

<PAGE>

         Substantially  all of the  sales  financing  that  we  extend  and  the
contracts  that we service are with  sub-prime  borrowers.  Sub-prime  borrowers
generally cannot obtain credit from traditional financial institutions,  such as
banks,  savings and loans,  credit unions, or captive finance companies owned by
automobile  manufacturers,  because of their poor  credit  histories  and/or low
incomes.  Loans to sub-prime  borrowers are difficult to collect and are subject
to a high risk of loss.  We have  established  an allowance for credit losses to
cover our anticipated credit losses.  However, we cannot assure you that we have
adequately  provided for such credit risks or that we will  continue to do so in
the  future.  A  significant  variation  in the timing of or  increase in credit
losses  in our  portfolio  would  have a  material  adverse  effect  on our  net
earnings.

         We also operate our Cygnet dealer program, under which we provide third
party  dealers  who finance the sale of used cars to  sub-prime  borrowers  with
financing  primarily  secured  by those  dealers'  retail  installment  contract
portfolios  and/or  inventory.  While we  require  third  party  dealers to meet
certain minimum net worth and operating history criteria before we loan money to
them,  these  dealers may not  otherwise be able to obtain debt  financing  from
traditional  lending  institutions.  We have established an allowance for credit
losses to cover our  anticipated  credit losses.  However,  we cannot assure you
that we have adequately  provided for such credit risks or that we will continue
to do so in the future. Like our other financing activities, these loans subject
us to a high risk of credit losses that could have a material  adverse effect on
our net earnings and ability to meet our other financing obligations.

We are affected by various industry considerations and legal contingencies.

         In  recent  years,  several  major  used  car  finance  companies  have
announced major downward adjustments to their financial  statements,  violations
of loan covenants,  related litigation,  and other events. Companies in the used
vehicle  sales and  financing  market have also been named as  defendants  in an
increasing  number  of class  action  lawsuits  brought  by  customers  claiming
violations  of various  federal and state  consumer  credit and similar laws and
regulations.  In addition,  some of these  companies  have filed for  bankruptcy
protection. These events:

         o        have lowered the value of securities  of sub-prime  automobile
                  finance companies;
         o        have made it more  difficult for  sub-prime  lenders to borrow
                  money; and
         o        could cause more restrictive regulation of this industry.

         Compliance with additional  regulatory  requirements  may also increase
our operating expenses and reduce our profitability.

Interest rates affect our profitability.

         A  substantial  portion  of  our  financing  income  results  from  the
difference  between  the rate of  interest we pay on the funds we borrow and the
rate of  interest  we earn on the  contracts  in our  portfolio.  While  we earn
interest  on the  contracts  we own at a  fixed  rate,  we pay  interest  on our
borrowings  under our GE  facility  at a  floating  rate.  When  interest  rates
increase,  our interest expense increases and our net interest margins decrease.
Increases in our interest expense that we cannot offset by increases in interest
income will lower our profitability.

Laws that  limit the  interest  rates we can  charge  can  adversely  affect our
profitability.

         We operate in many states that do impose  limits on the  interest  rate
that a lender may  charge.  When a state  limits the amount of  interest  we can
charge on our  installment  sales  contracts,  we may not be able to offset  any
increased  interest expense caused by rising interest rates or greater levels of
borrowings  under  our  credit  facilities.   Therefore,   these  interest  rate
limitations can adversely affect our profitability.

Government  regulation may limit our ability to recover and enforce  receivables
or to repossess and sell collateral.

                                       3

<PAGE>

         We are subject to ongoing regulation,  supervision, and licensing under
various federal, state, and local statutes,  ordinances, and regulations.  If we
do not comply  with these laws,  we could be fined or certain of our  operations
could be interrupted or shut down.  Failure to comply could,  therefore,  have a
material adverse effect on our operations. Among other things, these laws:

         o        require  that we obtain  and  maintain  certain  licenses  and
                  qualifications;
         o        limit or prescribe  terms of the  contracts  that we originate
                  and/or purchase;
         o        require specified disclosures to customers;
         o        limit our right to repossess and sell collateral; and
         o        prohibit us from discriminating against certain customers.

         We believe that we are  currently in  substantial  compliance  with all
applicable material federal, state, and local laws and regulations.  We may not,
however,  be able to remain in  compliance  with such  laws.  In  addition,  the
adoption of additional  statutes and regulations,  changes in the interpretation
of existing statutes and regulations,  or our entry into jurisdictions with more
stringent  regulatory  requirements could also have a material adverse effect on
our operations.

         We are subject to pending  actions and  investigations  relating to our
compliance  with  various  laws and  regulations.  While we do not believe  that
ultimate resolution of these matters will result in a material adverse effect on
the Company (such as fines,  injunctions or damages),  there can be no assurance
in this regard.

We could  experience  problems with the recent  conversion of our loan servicing
and data processing operations to a single computer system.

         We  recently  converted  our  chain of  dealerships  and  related  loan
servicing  data  processing  operations  to  a  single  computer  system.  These
conversions can cause various problems that can affect our servicing  operations
and result in increases in contract  delinquencies and charge-offs and decreases
in our servicing income.  Failure to successfully complete our conversions could
materially affect our business and profitability.

Our computer systems may be subject to a Year 2000 date failure.

         We could be affected by failures of our  business  systems,  as well as
those of our suppliers and vendors,  due to Year 2000 issues.  Any failure could
result in a  disruption  of our  collection  efforts,  which  would  impair  our
operations.  We have  evaluated and  remediated  our mission  critical  computer
systems  to  determine   our  exposure  to  Year  2000  issues.   We  have  made
modifications  to our  computer  systems  that we  believe  will  allow  them to
properly process transactions  relating to the Year 2000 and beyond. Even though
we believe our Year 2000 issues have been  resolved,  there can be no assurances
that  all  of  these   modifications   have  been  properly  made  or  that  the
modifications  will not cause other system  problems.  We estimate  that we will
spend   between  $2.4  million  to  $2.7  million  for  Year  2000   evaluation,
remediation,  testing, and replacement. We have spent approximately $2.4 million
through  September  30,  1999.  We can also be  adversely  affected by Year 2000
issues in the business systems of our suppliers, vendors, and business partners,
such as  utility  suppliers,  banking  partners  and  telecommunication  service
providers.  We can also be  adversely  affected  if Year 2000  issues  result in
business  disruptions  or failures  that impact our  customers'  ability to make
their loan payments. Failure to fully address and resolve these Year 2000 issues
could have a material adverse effect on our operations.

We could have a system failure if our current contingency plan is not adequate.

         We  depend  on our loan  servicing  and  collection  facilities  and on
long-distance  and local  telecommunications  access  to  transmit  and  process
information among our various  facilities.  We use a standard program to prepare
and store off-site backup tapes of our main system  applications  and data files
on a routine  basis.  However,  we believe  that we need to revise  our  current
contingency  plan  because  of our recent  system  conversions  and  significant
growth.  Although we are updating our contingency  plan during 1999, there could
be a failure in the interim. In addition,  the plan as revised may not prevent a
systems  failure or allow us to timely  resolve any  systems  failure.  Also,  a
natural  disaster,  calamity,  or other  significant event that causes long-term
damage to any of these  facilities  or that  interrupts  our  telecommunications
networks could have a material adverse effect on our operations.

                                       4

<PAGE>

We have certain risks relating to the First Merchants transaction.

         We have entered into several transactions in the bankruptcy proceedings
of First Merchants,  and have certain risks in the First  Merchants'  bankruptcy
case:

         o        We purchased  First  Merchants ` senior bank debt and sold the
                  contracts  securing  the bank  claims  at a profit  to a third
                  party purchaser (the "Contract Purchaser").  We guaranteed the
                  Contract  Purchaser a specified return on the contracts with a
                  current maximum of $8 million.  Although we obtained a related
                  guarantee  from First  Merchants  secured  by certain  assets,
                  there is no assurance that the First Merchants  guarantee will
                  cover  all of  our  obligations  under  our  guarantee  to the
                  Contract Purchaser.

         o        We have made  debtor-in-possession  loans to First  Merchants,
                  secured  by certain  assets.  We have  continuing  obligations
                  under  our  debtor-in-possession   credit  facility.  We  have
                  recently  negotiated a settlement  with them that has cured an
                  asserted default and increased our funding  obligation by $2.0
                  million, in exchange for other concessions. Although repayment
                  of the DIP  Facility  is secured  by  certain  assets of First
                  Merchants,  there is no  guarantee  that First  Merchants  can
                  fully repay the DIP Facility.

         o        We have the  right to 17 1/2% of recoveries  on the  contracts
                  sold to the  Contract  Purchaser  and  from  certain  residual
                  interests in First Merchants'  securitized  loan pools,  after
                  First   Merchants   pays  certain   other   amounts   ("Excess
                  Collections").  We entered into various  agreements to service
                  the contracts in the securitized  pools of First Merchants and
                  the contracts sold to the Contract  Purchaser.  If we lose our
                  right to  service  these  contracts,  our share of the  Excess
                  Collections can be reduced or eliminated.

         Each of the risks  described  in this  section  could  have a  material
adverse effect on our operations.

We may  make  acquisitions  that  are  unsuccessful  or  strain  or  divert  our
resources.

         In 1999, we have completed one acquisition and have another pending. We
intend  to  consider  additional   acquisitions,   alliances,  and  transactions
involving other companies that could  complement our existing  business.  We may
not, however, be able to identify suitable  acquisition  parties,  joint venture
candidates, or transaction counterparties. Additionally, even if we can identify
suitable parties,  we may not be able to consummate these  transactions on terms
that we find favorable.

         Furthermore,   we  may  not  be  able  to  successfully  integrate  any
businesses  that  we  acquire  into  our  existing  operations.   If  we  cannot
successfully integrate acquisitions,  our operating expenses may increase in the
short-term.  This increase would affect our net earnings,  which could adversely
affect  the  value  of our  outstanding  securities.  Moreover,  these  types of
transactions may result in potentially  dilutive issuances of equity securities,
the  incurrence of additional  debt,  and  amortization  of expenses  related to
goodwill  and  intangible  assets,  all of  which  could  adversely  affect  our
profitability.  In addition to the risks already  mentioned,  these transactions
involve  numerous other risks,  including the diversion of management  attention
from other business concerns, entry into markets in which we have had no or only
limited  experience,  and  the  potential  loss  of key  employees  of  acquired
companies.
Occurrence of any of these risks could have a material adverse effect on us.

Increased competition could adversely affect our operations and profitability.

         Although a large number of smaller companies have historically operated
in the  used  car  sales  industry,  this  industry  has  attracted  significant
attention  from a number  of large  companies.  These  large  companies  include
AutoNation,  U.S.A.,  CarMax,  and Driver's  Mart.  These  companies have either
entered the used car sales business or announced plans to develop large used car
sales operations.  Many franchised new car dealerships have also increased their
focus on the used car market.  We believe that these  companies are attracted by

                                       5

<PAGE>


the  relatively  high gross  margins that can be achieved in this market and the
industry's lack of consolidation. Many of these companies and franchised dealers
have significantly greater financial, marketing, and other resources than we do.
Increased  competition  in our dealership  operations  could result in increased
wholesale costs for used cars, decreased retail sales prices, and lower margins.

         There are numerous financial services companies serving,  or capable of
serving, our market. These companies include traditional financial  institutions
such as banks,  savings and loans,  credit unions, and captive finance companies
owned by automobile  manufacturers,  as well as other  non-traditional  consumer
finance companies,  many of which have significantly greater financial and other
resources than our own. Increased competition may cause downward pressure on the
interest rates that we charge.  This pressure could affect the interest rates we
charge  on  contracts  originated  by our  dealerships  or cause us to reduce or
eliminate the acquisition discount on the contracts we purchase from third party
dealers.  Either  change  could  have a  material  effect  on the  value  of our
securities.

The success of our operations depends on certain key personnel.

         We believe  that our ability to  successfully  implement  our  business
strategy and to operate  profitably  depends on the continued  employment of our
senior  management  team. The unexpected  loss of the services of any of our key
management  personnel or our inability to attract new management  when necessary
could have a material  adverse effect on our operations.  We currently  maintain
key person life insurance on our President and Chief Executive Officer,  Gregory
B.  Sullivan.  Other than Mr.  Sullivan,  we do not  maintain  key  person  life
insurance on any members of our senior management team.

We may be  required  to issue  stock in the future that will dilute the value of
our existing stock.

         We have the ability to issue common stock or securities exercisable for
or  convertible  into common stock which may dilute the  securities our existing
stockholders  now hold. In  particular,  issuance of any or all of the following
securities may dilute the value of the securities that our existing stockholders
now hold:

         o        we have granted  warrants to purchase a total of approximately
                  1.2 million shares of our common stock to various parties with
                  exercise prices ranging from $6.75 to $20.00 per share;

         o        we may issue  additional  warrants in  connection  with future
                  transactions;

         o        we may issue  common  stock  under our  various  stock  option
                  plans; and

         o        we may issue common stock in the First  Merchants  transaction
                  in exchange for an increased  share of  collection  on certain
                  contracts that we service for First Merchants.

The voting power of our principal stockholder may limit your voting rights.

         Mr.  Ernest C.  Garcia,  II,  our  Chairman,  or his  affiliates,  held
approximately 32% of our outstanding common stock as of September 30, 1999. As a
result, Mr. Garcia has a significant influence upon our activities as well as on
all  matters  requiring  approval of our  stockholders.  These  matters  include
electing or removing members of our board of directors, engaging in transactions
with  affiliated  entities,  causing  or  restricting  our sale or  merger,  and
changing our dividend policy.  The interests of Mr. Garcia may conflict with the
interests of our other stockholders.

There is a  potential  anti-takeover  or dilutive  effect if we issue  preferred
stock.

         Our Certificate of  Incorporation  authorizes us to issue "blank check"
preferred  stock. Our Board of Directors may fix or change from time to time the
designation,  number, voting powers, preferences, and rights of this stock. Such
issuances  could  make it more  difficult  for a third  party to  acquire  us by
reducing the voting power or other rights of the holders of our common stock.
Preferred stock can also reduce the market value of the common stock.

                                       6

<PAGE>

                                 Use of Proceeds

         The selling shareholders will receive all of the proceeds from the sale
of the common stock offered under this prospectus.


                              Selling Shareholders

         Fresh Start Credit Corp. is the beneficial  holder of 446,872 shares of
our common  stock  being  offered for sale under this  prospectus.  All of these
shares relate to a promissory note that we issued to Fresh Start Credit Corp. in
the  amount of $2.7  million.  In the event we  default on this note the note is
convertible into the lesser of:

         o        a number of shares equal to the amount  outstanding  under the
                  note  divided by the closing  price of our common  stock as of
                  the default date; or

         o        446,872 shares.

We issued the note as partial  consideration  for our purchase of certain assets
of Fresh Start Credit Corp. and related entities. (See "Recent Developments").

         The following table provides  information  regarding Fresh Start Credit
Corp.'s ownership of our common stock as of October 28, 1999, and as adjusted to
reflect the sale of the securities offered under this prospectus. Unless we have
indicated otherwise, to our knowledge,  Fresh Start Credit Corp. has sole voting
and  investment  power  with  respect  to its  securities.  If all of the shares
offered  under this  prospectus  are sold,  Fresh Start  Credit  Corp.  will not
beneficially own any shares of our stock.

<TABLE>
<CAPTION>

                                                 Common Shares         Common Shares Offered
                                               Beneficially Owned        By this Prospectus       Percentage
Name of Selling Shareholder                   Prior to the Offering                                Of Class
                                                                                               (Assuming all Shares
                                                                                                    are sold)
- ------------------------------------------ --------------------------- ----------------------- -----------------
<S>                                        <C>                         <C>                     <C>
Fresh Start Credit Corp.                            446,872                   446,872                  0%
- ------------------------------------------ --------------------------- ----------------------- -----------------
</TABLE>


                            Description of Securities

         We are a Delaware  corporation  and our  affairs  are  governed  by our
certificate of  incorporation  and bylaws and the Delaware  General  Corporation
Law. The following description of our capital stock is qualified in its entirety
by reference to the  provisions  of the our  Certificate  of  Incorporation  and
Bylaws, as amended.

         The authorized  capital stock of Ugly Duckling  consists of 100,000,000
shares of common  stock,  par value $.001 per share,  and  10,000,000  shares of
preferred  stock,  par value $.001 per share. As of October 28, 1999, there were
approximately  14,888,000  shares of common stock issued and outstanding.  As of
October 28,1999, there were no issued and outstanding shares of preferred stock.

Common Stock

         Holders of common stock are entitled to one vote for each share held of
record on all matters on which  stockholders  are  entitled to vote.  Holders of
common stock do not have cumulative  voting rights,  and therefore  holders of a
majority of the shares voting for the election of directors can elect all of the
directors.  In such event,  the holders of the remaining shares will not be able
to elect any directors.

         Holders of common stock are  entitled to receive such  dividends as may
be declared  from time to time by the Board of  Directors  out of funds  legally
available  therefor.   We  do  not  anticipate  paying  cash  dividends  in  the
foreseeable future.. In the event of liquidation,  dissolution, or winding up of
Ugly Duckling,  the holders of common stock are entitled to share ratably in any
corporate  assets  remaining  after  payment  of  all  debts,   subject  to  any
preferential rights of any outstanding preferred stock.

         Holders of common stock have no preemptive,  conversion,  or redemption
rights and are not  subject to further  calls or  assessments  by us. All of the
outstanding  shares  of  common  stock  are  validly  issued,  fully  paid,  and
nonassessable.

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<PAGE>


Preferred Stock

         The Board of Directors  of Ugly  Duckling  has the  authority,  without
further action by our stockholders,  to issue from time to time up to 10,000,000
shares of preferred stock in one or more series and to fix the number of shares,
designations, voting powers, preferences, optional and other special rights, and
the restrictions or qualifications thereof. The rights, preferences, privileges,
and  restrictions or  qualifications  of different series of preferred stock may
differ with respect to dividend rates,  amounts  payable on liquidation,  voting
rights, conversion rights, redemption provisions,  sinking fund provisions,  and
other matters. The issuance of preferred stock could:

         o        decrease  the  amount of  earnings  and assets  available  for
                  distribution to holders of common stock;

         o        adversely  affect  the  rights and  powers,  including  voting
                  rights, of holders of common stock; and

         o        have the effect of delaying, deferring, or preventing a change
                  in control of Ugly Duckling.


Other Securities and Registration Rights

         In connection with our initial public  offering,  we issued warrants to
SunAmerica  to purchase  121,023  shares,  as  adjusted,  of common  stock at an
exercise  price per share of $6.75 and to  Cruttenden  Roth to purchase  170,000
shares of common stock at an exercise  price per share of $9.45.  The agreements
with respect to the issuance of such warrants  provide for certain  registration
rights.  We are required to use our best  efforts to effect such  registrations,
subject to certain  conditions  and  limitations,  and are  required  to pay all
expenses of SunAmerica and Cruttenden Roth in connection  with any  registration
of such securities, except for any underwriting discounts and commissions.

         In connection  with our initial  public  offering,  we  registered  the
warrants  issued to Cruttenden  Roth and the shares  underlying  such  warrants.
Under the terms of such warrants,  however,  Cruttenden  Roth could not exercise
such warrants and sell the underlying common stock until June 21, 1997, and only
pursuant to a currently effective registration statement.

         In  connection  with the First  Merchants  bankruptcy  proceedings,  we
issued  warrants to First  Merchants  to  purchase a total of 325,000  shares of
common stock at an exercise  price of $20.00 per share,  through  April 1, 2001,
subject to a call provision by us. We have  registered  theses  warrants and the
common stock  issuable on exercise of these warrants under the Securities Act of
1933.

         In connection  with a $15.0  million  loan,  we issued  warrants to the
lenders to purchase a total of 500,000 shares of our common stock at an exercise
price of  $10.00  per  share,  through  February  12,  2001,  subject  to a call
provision by us and containing certain registration rights.

         In connection  with our  involvement in the Reliance  Acceptance  Group
bankruptcy proceedings, we issued warrants to Reliance to purchase 50,000 shares
of  common  stock at an  exercise  price  of  $12.50  per  share,  with  certain
registration  rights,  and may be  required  to  issue  additional  warrants  in
connection with these proceedings.

         We have authorized for issuance the following:

         o        1,800,000  shares of common stock under our Incentive Plan, as
                  amended.

         o        50,000  shares of common  stock under our  Director  Incentive
                  Plan.

         o        800,000  shares  of  common  stock  under  our 1998  Executive
                  Incentive  Plan o Limitation of Liability and  Indemnification
                  of Directors and Officers

         Our  Certificate of  Incorporation  provides that to the fullest extent
permitted by Delaware law, a director of Ugly  Duckling  shall not be personally
liable  to us or our  stockholders  for  monetary  damages  for  breach  of such
director's fiduciary duty, except for liability:

         o        for any breach of the director's  duty of loyalty to us or our
                  stockholders;

         o        for  acts or  omissions  not in  good  faith  or that  involve
                  intentional misconduct or a knowing violation of law;

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<PAGE>

         o        in respect  of certain  unlawful  dividend  payments  or stock
                  redemptions or repurchases; and

         o        for  any  transaction  from  which  the  director  derives  an
                  improper benefit.

         The effect of this  provision is to eliminate our rights and the rights
of our stockholders  (through  stockholders'  derivative suits on our behalf) to
recover  monetary damages against a director for breach of the fiduciary duty of
care as a director  (including  breaches  resulting  from  negligent  or grossly
negligent  behavior),  except in the situations  described above. This provision
does not limit or eliminate our rights or the rights of any  stockholder to seek
non-monetary  relief such as an  injunction or recision in the event of a breach
of a director's  duty of care. In addition,  our  Certificate  of  Incorporation
provides that we will  indemnify  any person who is or was a director,  officer,
employee,  or agent of Ugly Duckling, or who is or was serving at our request as
a  director,  officer,  employee,  or agent of  another  corporation  or entity,
against expenses,  liabilities, and losses incurred by any such person by reason
of the fact that such  person is or was  acting in such  capacity.  We have also
obtained  insurance on behalf of our  directors  and officers for any  liability
arising out of such person's actions in such capacity.

         We have entered into  agreements to indemnify our directors and certain
officers.  These  agreements,  among other  things,  require us to indemnify our
directors  and  officers  for  certain  expenses  (including  attorneys'  fees),
judgments,  fines,  and  settlement  amounts  incurred by any such person in any
action or proceeding,  including any action by or in the right of Ugly Duckling,
arising out of such person's services as a director or officer of Ugly Duckling,
any of our subsidiaries, or any other company or enterprise to which such person
provides  services at our request.  To the extent that our Board of Directors or
stockholders  may in the future  wish to limit or repeal our  ability to provide
indemnification as set forth in our Certificate of Incorporation, such repeal or
limitation  may not be  effective as to directors or officers who are parties to
the indemnification  agreements because their rights to full protection would be
contractually  assured  by  such  agreements.  It is  anticipated  that  similar
contracts  may be entered into from time to time with our future  directors.  We
believe that the protective  provisions in our Certificate of Incorporation  and
in the indemnification  agreements are necessary to attract and retain qualified
persons as directors and officers.

Certain Bylaw Provisions

         Our Bylaws,  as amended,  contain several  provisions that regulate the
nomination  of directors  and the  submission  of proposals in  connection  with
stockholder  meetings.  Our Bylaws require that, subject to certain  exceptions,
any stockholder  desiring to propose  business or nominate a person to the Board
of Directors at a  stockholders  meeting must give notice of any  proposals  not
less than 60 days nor more than 90 days  prior to the  meeting.  Such  notice is
required to contain certain  information as set forth in the Bylaws. No business
matter  shall be  transacted  nor shall any person be eligible for election as a
director unless proposed or nominated,  as the case may be, in strict accordance
with this procedure set forth in our Bylaws.

         Although  the  Bylaws do not give the Board of  Directors  any power to
approve or disapprove of stockholder  nominations  for the election of directors
or of any other business desired by stockholders to be conducted at an annual or
any other meeting, the Bylaws may have the effect of precluding a nomination for
the  election of  directors  or the conduct of business at a  particular  annual
meeting if the proper  procedures  are not followed or may discourage or deter a
third party from  conducting a solicitation of proxies to elect its own slate of
directors or otherwise  attempting to obtain control of Ugly  Duckling,  even if
the conduct of such  solicitation  or such attempt might be beneficial to us and
our stockholders.  Our procedures with respect to all stockholder  proposals and
the nomination of directors  will be conducted in accordance  with Section 14 of
the Security Exchange Act of 1934 and the rules promulgated thereunder.

Transfer Agent and Registrar

         The Transfer  Agent and  Registrar for our common stock is Harris Trust
Company of California, 601 S. Figueroa, Los Angeles, California 90017.


                              Plan of Distribution

         We are  registering the common stock covered by this prospectus for the
selling  shareholders.  As used in this prospectus,  the "selling  shareholders"
includes the pledgees, donees,  transferees, or other successors in interest who
later hold the selling shareholders' interests. We are paying the costs and fees

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<PAGE>

of  registering  the common  stock,  but the selling  shareholders  will pay any
brokerage  commissions,  discounts or other expenses relating to the sale of the
common stock.

         The selling  shareholders  may sell the common  stock at market  prices
prevailing  at the time of sale,  at prices  related  to the  prevailing  market
prices,  at negotiated  prices,  or at fixed prices,  which may be changed.  The
selling shareholders may sell some or all of their common stock through:

         o        ordinary brokers' transactions;
         o        transactions  involving  cross or block trades or otherwise on
                  the Nasdaq National Market;
         o        purchases by brokers,  dealers,  or  underwriters as principal
                  and resale by those  purchasers  for their own accounts  under
                  this prospectus;
         o        "at  the  market"  to or  through  market  makers  or  into an
                  existing market for the common stock;
         o        in other  ways not  involving  market  makers  or  established
                  trading markets, including direct sales to purchasers or sales
                  effected through agents; or
         o        any  combination  of the  foregoing,  or by any other  legally
                  available means.

         In its selling activities,  the selling shareholders will be subject to
applicable  provisions of the Securities  Exchange Act of 1934 and its rules and
regulations,  including  without  limitation,  Regulation M, which may limit the
timing  of  purchases  and sales of any of the  shares  of  common  stock by the
selling shareholders.

         The  selling   shareholders   may  negotiate  and  pay   broker-dealers
commissions, discounts or concessions for their services. Broker-dealers engaged
by the selling  shareholders  may allow other  broker-dealers  to participate in
resales. The selling shareholders and any broker-dealers involved in the sale or
resale of the common stock may qualify as  "underwriters"  within the meaning of
Section  2(11)  of  the  Securities  Act.  In  addition,   the   broker-dealers'
commissions,  discounts or concession may qualify as underwriters'  compensation
under the  Securities  Act. If the  selling  shareholders  or any  broker-dealer
qualifies as an "underwriter,"  they will be subject to the prospectus  delivery
requirements  of Rule 153 of the  Securities  Act,  which may  include  delivery
through the  facilities  of the NASD.  In  conjunction  with sales to or through
brokers, dealers or agents, the selling shareholders may agree to indemnify them
against  liabilities  arising under the  Securities  Act. We know of no existing
arrangements between the selling  shareholders,  any other shareholder,  broker,
dealer,  underwriter or agent relating to the sale or distribution of the common
stock.

         In addition to selling  their common stock under this  prospectus,  the
selling shareholders may:

         o        transfer its common stock in other ways not  involving  market
                  makers or  established  trading  markets,  including  by gift,
                  distribution, or other transfer; or
         o        sell their common stock under Rule 144 of the  Securities  Act
                  rather than under this  prospectus,  if the transaction  meets
                  the requirements of Rule 144.


                                 Legal Opinions

         Snell &  Wilmer,  L.L.P.,  of  Phoenix,  Arizona,  will  pass  upon the
validity of the common stock offered under this prospectus.

                                     Experts

     The consolidated  financial  statements of Ugly Duckling  Corporation as of
December  31, 1998 and 1997,  and for each of the years and 3-year  period ended
December  31,  1998,  have been  incorporated  by  reference  herein  and in the
Registration  statement  in  reference  on the  report of KPMG LLP,  independent
auditors,  incorporated  by  reference,  and upon the  authority of said firm as
experts in accounting and auditing.


                       Where You Can Find More Information

         Government Filings:  We file annual,  quarterly and special reports and
other information with the Securities and Exchange Commission.  You may read and
copy any document that we file at the Commission's  Public Reference Room at 450
Fifth Street,  N.W.,  Room 1024,  Washington,  D.C.  20549,  and at its regional
offices located at 7 World Trade Center,  13th Floor,  New York, New York 10048,
and at Northwestern Atrium Center, 500 West Madison Street, Suite 1400, Chicago,
Illinois  60661.   Please  call  the  Commission  at  1-800-SEC-0330   for  more

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<PAGE>

information  about the Public  Reference  Rooms.  Most of our  filings  are also
available   to  you   free  of   charge   at  the   Commission's   web  site  at
http://www.sec.gov.

         Stock Market:  Our common stock is listed on the Nasdaq National Market
and  similar  information  can be  inspected  and  copied at the  offices of the
National  Association  of  Securities  Dealers,   Inc.,  1735  K  Street,  N.W.,
Washington, D.C. 20006.

     Registration  Statement:  We have filed a registration  statement under the
Securities  Act with the  Commission  with respect to the common  stock  offered
under this prospectus.  This prospectus is a part of the registration statement.
However,  it  does  not  contain  all  of  the  information   contained  in  the
registration  statement and its exhibits.  You should refer to the  registration
statement  and  its  exhibits  for  further   information  about  Ugly  Duckling
Corporation and the common stock offered under this prospectus.

         Information  Incorporated  by Reference:  The  Commission  allows us to
"incorporate  by reference" the information we file with it, which means that we
can disclose  important  information to you by referring you to those documents.
The  information  incorporated  by  reference  is  an  important  part  of  this
prospectus,  and  information  that we  file  later  with  the  Commission  will
automatically update and supersede this information. We have filed the following
documents with the Commission and they are  incorporated  by reference into this
prospectus:

         o        our  Annual  Report on Form  10-K for the  fiscal  year  ended
                  December 31, 1998;
         o        our  Quarterly  Reports  on Form 10-Q for the  quarters  ended
                  March 31, 1999 and June 30, 1999;
         o        our Proxy  Statement  for the 1998 Annual  Meeting of Security
                  holders, dated April 26, 1999;
         o        our Current Report on Form 8-K, and its Exhibits, filed August
                  26, 1999; and
         o        our  Quarterly  Report on Form  10-Q/A,  as  amended,  for the
                  quarter ended June 30, 1999.

Please note that all other  documents  and reports filed under  Sections  13(a),
13(c), 14 or 15(d) of the Exchange Act following the date of this prospectus and
prior to the  termination of this offering will be deemed to be  incorporated by
reference into this  prospectus and to be made a part of it from the date of the
filing of our reports and documents.

         You may request free copies of these filings by writing or  telephoning
us at the following address:

                  Investor Relations
                  Ugly Duckling Corporation
                  2525 E. Camelback Road, Suite 500
                  Phoenix, Arizona 85016
                  (602) 852-6600.


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