TRAVIS BOATS & MOTORS INC
DEF 14A, 1998-03-02
AUTO & HOME SUPPLY STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

Check the appropriate box:

|_| Preliminary Proxy Statement
|X| Definitive Proxy Statement
|_| Definitive Additional Materials
|_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           TRAVIS BOATS & MOTORS, INC.
                (Name of Registrant as Specified In Its Charter)

________________________________________________________________________________
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

|X| No Fee Required.
|_| $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(j)(2).
|_| $500 per each party to the controversy pursuant to
    Exchange Act Rule 14a-6(i)(3).
|_| Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

   _____________________________________________________________________________

2) Aggregate number of securities to which transaction applies:

   _____________________________________________________________________________

3) Per unit price or other underlying value of transaction computed
   pursuant to Exchange Act Rule 0-11:*

   _____________________________________________________________________________

4) Proposed maximum aggregate value of transaction:

   _____________________________________________________________________________

|_| Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which
    the offsetting fee was paid previously.  Identify the previous
    filing by registration statement number, or the form or schedule
    and the date of its filing.

    1) Amount previously paid: _________________________________________________

    2) Form, Schedule or Registration No. ______________________________________

    3) Filing party: ___________________________________________________________

    4) Date filed: _____________________________________________________________

___________
*Set forth the amount on which the filing fee is calculated and state how it was
 determined.

(032796DTI)



<PAGE>

                              [LOGO]Travis Boating
                                     Center-------


                           TRAVIS BOATS & MOTORS, INC.
                           ---------------------------
                    Notice of Annual Meeting of Shareholders
                                  April 1, 1998
                    ----------------------------------------

To the Shareholders of Travis Boats & Motors, Inc.:

     Notice is hereby given that the 1998 Annual  Meeting of  Shareholders  (the
"Annual Meeting") of Travis Boats & Motors, Inc. (the "Company") will be held on
April 1, 1998,  at 11:00  a.m.  Central  Standard  Time,  at the  offices of the
Company, located at 5000 Plaza on the Lake, Suite 250, Austin, Texas, 78746, for
the purpose of considering and acting upon the following matters:

          (1) To elect three  directors  to hold office in  accordance  with the
     Company's Bylaws;

          (2) To ratify the  appointment of Ernst & Young,  LLP as the Company's
     independent accountants and auditors for the 1998 fiscal year;

          (3) To increase the number of shares  authorized to be issued pursuant
     to the Travis Boats & Motors, Inc. 1995 Incentive Plan; and

          (4) To  consider  and act upon any matter  incident  to the  foregoing
     purposes and transact  such other  business as may properly come before the
     meeting or any adjournments thereof.

     The record  date for the meeting has been  established  to be February  20,
1998. Only  shareholders of record at the close of business on that date will be
entitled  to notice of and to vote at,  the Annual  Meeting or any  adjournments
thereof.  You are cordially  invited to attend the Annual Meeting.  Shareholders
wishing to attend the Annual  Meeting  should  bring proper  identification  and
evidence of their ownership of shares in the Company's voting securities.

     Even if you plan to attend the annual  meeting,  you are still requested to
sign,  date and return the  accompanying  proxy in the enclosed  self-addressed,
stamped envelope. If you attend, you may vote in person if you wish, even though
you have sent in your proxy.

                                           By Order of the Board of Directors

                                           /s/ Michael B. Perrine

                                           Michael B. Perrine, Secretary

February 25, 1998


<PAGE>


                           TRAVIS BOATS & MOTORS, INC.
                       5000 Plaza on the Lake, Suite 250,
                               Austin, Texas 78746
                           ---------------------------
                                 PROXY STATEMENT
                                       FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                           ---------------------------


Solicitation and Revocability of Proxies

     This Proxy Statement is furnished by the Board of Directors of Travis Boats
& Motors,  Inc., a Texas  corporation  (the  "Company"),  in connection with the
solicitation  of proxies on behalf of the Company for use at the Annual  Meeting
of  Shareholders  to be held at 11:00 a.m.  Central  Standard Time on Wednesday,
April 1, 1998 (the  "Meeting")  at the offices of the  Company,  located at 5000
Plaza on the Lake,  Suite 250,  Austin,  Texas,  78746,  and at any  adjournment
thereof.  When properly  executed proxies in the accompanying form are received,
the shares  represented  thereby will be voted at the meeting in accordance with
the directions noted thereon. If no direction is indicated,  such shares will be
voted for the election of the directors and the appointed auditors, as set forth
in the Notice of Annual meeting attached to this Proxy Statement.

     Management  does not  intend  to  present  any  business  for a vote at the
Meeting  other than the matters set forth in the  accompanying  Notice of Annual
Meeting,  and it has no  information  that others  will do so. If other  matters
requiring the vote of the shareholders  properly come before the Meeting,  it is
the  intention of the persons  named in the  attached  form of proxy to vote the
proxies held by them in accordance with their judgment on such matters.

     Any  shareholder  giving a proxy has the power to revoke  that proxy at any
time before it is voted.  A proxy may be revoked by filing with the Secretary of
the Company either a written  revocation or a duly executed proxy bearing a date
subsequent to the date of the proxy being revoked.  Any  shareholder  may attend
the Meeting and vote in person,  whether or not such  shareholder has previously
submitted a proxy.

     In addition to soliciting  proxies by mail,  officers and regular employees
of the Company may solicit  the return of proxies  personally  or by  telephone.
Brokerage houses and other custodians, nominees and fiduciaries may be requested
to forward solicitation material to the beneficial owners of stock.

     The  Company  will bear the cost of  preparing,  printing,  assembling  and
mailing the Notice of Annual Meeting, this Proxy Statement, the enclosed form of
proxy  and  any  additional  material,   as  well  as  the  cost  of  forwarding
solicitation  material to and soliciting  proxies from the beneficial  owners of
stock.

     This Proxy  Statement  and the  accompanying  form of proxy are first being
sent or given to the Company's shareholders on or about February 25, 1998.

Voting Securities

     The record date for determining  shareholders  entitled to notice of and to
vote at the Meeting is the close of business on February 20, 1998.  On that date
there were  4,253,471  issued and  outstanding  shares of the Company's $.01 par
value Common Stock ("Common  Stock"),  held of record by 36 persons.  The Common
Stock is the Company's only class of voting securities  outstanding.  Each share
of the  Company's  Common  Stock is  entitled  to one vote for the  election  of
directors  and in any other  matter that may be acted upon at the  Meeting.  The
Company's Articles of Incorporation do not permit cumulative voting.

Additional Information

     The Company shall provide without charge to each shareholder of the Company
upon the written  request of such  shareholder  a copy of the  Company's  annual


                                       1


<PAGE>


report on Form 10-K, without exhibits but including the financial statements and
the financial statement schedules,  required to be filed with the Securities and
Exchange  Commission pursuant to Rule 13a-1 under the Securities Exchange Act of
1934, as amended,  for the Company's  most recent fiscal year.  The Company also
shall provide without charge by first class or other equally prompt means within
one  business  day of receipt of a written or oral request from a person to whom
this proxy  statement  is delivered a copy of any and all  information  that has
been incorporated herein by reference. Shareholders should address such requests
to Michael B. Perrine,  Chief Financial  Officer,  5000 Plaza on the Lake, Suite
250, Austin, Texas 78746.

Election of Directors

     The  Company's  Bylaws  provide  that the affairs of the  Company  shall be
conducted  by a Board of  Directors  composed  of seven  members and empower the
Board to increase or decrease the number of directors by resolution adopted by a
majority of the Board.  The Board in its discretion and in accordance  with such
authority has fixed its size at seven members. The Board of Directors is divided
into three  classes,  designated as Class A, Class B and Class C. The members of
each class of directors serve for staggered  three-year terms. Messrs. Bohls and
Simpson are  currently  Class A directors  and will stand for  reelection at the
2000 annual stockholders' meeting. Messrs. Spradling, Gurasich and McClendon are
currently  Class B  directors  and are to stand for  election at the 1998 annual
stockholders'  meeting.  Messrs.  Walton  and  Siddons  are  currently  Class  C
directors and will stand for election at the 1999 annual stockholders'  meeting.
The Class B directors elected at the 1998 annual stockholders' meeting will hold
office  until the 2001  annual  stockholders'  meeting or until such  director's
successor shall be elected or appointed.  The affirmative vote of a plurality of
holders of the  outstanding  shares of Common Stock  represented at a meeting at
which a quorum is present is required to elect each director nominee.

     The persons  whose names are set forth as proxies in the  enclosed  form of
proxy will vote all shares over which they have  control  "FOR" the  election of
the Board of Directors' nominees unless otherwise  directed.  Although the Board
of Directors of the Company does not  contemplate  that any of the nominees will
be unable to serve, if such a situation  should arise prior to the Meeting,  the
appointed proxies will use their  discretionary  authority pursuant to the proxy
and vote in  accordance  with their best  judgment.  The  affirmative  vote of a
plurality of holders of the outstanding  shares of Common Stock represented at a
meeting at which a quorum is present is required to elect each director nominee.

Nominees for Director

     Ronnie L.  Spradling has served as Executive  Vice President of the Company
since 1989 and as the Executive  Vice President of New Store  Development  since
1994. Mr. Spradling became a director in 1995. Mr. Spradling  previously  served
as the General  Manager of Falcon  Marine,  Inc. (a  subsidiary of the Company),
located in Midland,  Texas from 1982 to 1988. Mr. Spradling has over 30 years of
experience in boat retailing operations.

     Steven W.  Gurasich,  Jr. has served as director of the Company  since July
1996. For over the past 20 years, Mr. Gurasich has served in various capacities,
including most recently as Chairman of the Board of GSD&M  Advertising,  Austin,
Texas,  an  advertising  firm,  handling  such  accounts as Southwest  Airlines,
Wal-Mart, MasterCard, Coors Light and Pearle Vision.

     Zach  McClendon,  Jr. has served as a director  of the  Company  since July
1996. Mr. McClendon is the co-founder of the predecessor to SeaArc Marine, Inc.,
a manufacturer of various types of boats and marine products,  and now serves as
the Chairman of the Board of its parent company, SeaArk Boats, Inc. In addition,
Mr.  McClendon  serves  as the  Chairman  of the  Board of Union  Bank and Trust
Company, a subsidiary of First Union Financial  Corporation,  and as Chairman of
the Board of Drew  Cottonseed  Oil Mill,  Inc., a  manufacturer  of  polystyrene
products.

     The Board of  Directors  recommends a vote "FOR" the election of all of the
individuals nominated for election as a director.


                                       2


<PAGE>


Directors and Executive Officers of the Company

     The  following  table sets forth certain  information  with respect to each
director and each executive officer of the Company:

<TABLE>
<CAPTION>
Name                                       Age     Position
- -----                                     ----     -------
<S>                                        <C>     <C>                                
Mark T. Walton(1)(2)                       46      Chairman of the Board and President
Ronnie L. Spradling(1)                     54      Executive Vice President-- New Store Development and Director
Michael B. Perrine                         34      Chief Financial Officer, Treasurer and Secretary
E. D. Bohls(1)(2)                          79      Vice Chairman of the Board
Joseph E. Simpson(1)(2)(3)                 64      Director
Robert C. Siddons(1)(2)(4)                 55      Director
Steven W. Gurasich, Jr.(3)(4)              49      Director
Zach McClendon, Jr.(3)(4)                  60      Director
</TABLE>

- ----------
(1) Member of the Nominations Committee.
(2) Member of the Executive Committee.
(3) Member of the Audit Committee.
(4) Member of the Compensation Committee.

     Mark T.  Walton has served as  President  and as a director  of the Company
since 1980 and as  Chairman  of the Board  since  1995.  From 1979 to 1980,  Mr.
Walton served as the General Manager of the Company's  Austin store.  Mr. Walton
has over 27 years of retail boating experience.

     Ronnie L.  Spradling has served as Executive  Vice President of the Company
since 1989 and as the Executive  Vice President of New Store  Development  since
1994. Mr. Spradling became a director in 1995. Mr. Spradling  previously  served
as the General  Manager of Falcon  Marine,  Inc. (a  subsidiary of the Company),
located in Midland,  Texas from 1982 to 1988. Mr. Spradling has over 30 years of
experience in boat retailing operations.

     Michael B. Perrine has served as Chief Financial  Officer since 1991 and as
Treasurer and Secretary of the Company since 1992.  From 1986 to 1991, he served
as a loan officer in the Commercial  Banking  Division of NationsBank,  N.A. Mr.
Perrine is responsible for developing and implementing  the Company's  corporate
structure.

     E. D. Bohls has served as Vice  Chairman of the Board of the Company  since
1995 and previously  served as Chairman of the Board of the Company from 1979 to
1995. He served as Chairman of the Board of Capitol Commerce  Reporter,  Inc., a
public records  research  company,  from 1986 through 1997. In addition,  he has
served as Vice President and as a director of Americana  Enterprises,  a private
real estate  development  joint  venture,  since 1975. Mr. Bohls is currently an
independent investor.

     Joseph E.  Simpson has served as a director of the Company  since 1979.  He
served as  President  and as a director of Capitol  Commerce  Reporter,  Inc., a
records  research  company,  from 1986 through 1997. Mr. Simpson is currently an
independent investor.

     Robert C.  Siddons has served as a director of the Company  since 1979.  He
has served as  President  of Frank  Siddons  Insurance  Agency,  a  family-owned
insurance  agency,  since 1987.  In addition,  he has served as President of the
Texas Builders Insurance  Company,  a commercial lines insurance company,  since
1987.

     Steven W.  Gurasich,  Jr. has served as director of the Company  since July
1996. For over the past 20 years, Mr. Gurasich has served in various capacities,
including most recently as Chairman of the Board of GSD&M  Advertising,  Austin,
Texas,  an  advertising  firm,  handling  such  accounts as Southwest  Airlines,
Wal-Mart, MasterCard, Coors Light and Pearle Vision.

     Zach  McClendon,  Jr. has served as a director  of the  Company  since July
1996. Mr. McClendon is the co-founder of the predecessor to SeaArc Marine, Inc.,
a manufacturer of various types of boats and marine products,  and now



                                       3
<PAGE>


serves as the Chairman of the Board of its parent company, SeaArk Boats, Inc. In
addition,  Mr.  McClendon  serves as the Chairman of the Board of Union Bank and
Trust  Company,  a  subsidiary  of First  Union  Financial  Corporation,  and as
Chairman of the Board of Drew  Cottonseed  Oil Mill,  Inc.,  a  manufacturer  of
polystyrene products.

Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth certain information regarding the beneficial
ownership of the Common  Stock as of December  31, 1997 by (i) each  director of
the  Company,  (ii) each Named  Executive  Officer,  (iii) each person  known or
believed by the Company to own  beneficially  5% or more of the Common Stock and
(iv)  all  directors  and  executive  officers  as  a  group.  Unless  otherwise
indicated,  each person has sole voting and  dispositive  power with  respect to
such shares.

<TABLE>
<CAPTION>
                                                                                                      Percent
                                                                                    Number of      Beneficially
                        Name of Beneficial Owner                                   Shares(1)(2)        Owned
                         -----------------------                                    -----------     ----------
<S>                                                                                  <C>               <C>  
     E. D. Bohls(3) ..........................................................         506,027         11.7%
     Robert C. Siddons(4) ....................................................         354,068          8.2%
     Mark T. Walton(5) .......................................................         375,574          8.7%
     Joseph E. Simpson .......................................................         249,000          5.8%
     Ronnie L. Spradling(6) ..................................................         251,417          5.8%
     Steven W. Gurasich, Jr.(7) ..............................................          13,333           *
     Zach McClendon, Jr.(8) ..................................................          20,933           *
     Michael B. Perrine(9) ...................................................           9,134           *
     Wasatch Advisors, Inc.(10) ..............................................         464,025         10.8%
     Fleet Financial Group, Inc.(11) .........................................         217,600          5.1%
     Downtown Associates, L.P.(12) ...........................................         233,225          5.4%
         Downtown Associates III, L.P.                                                              
         Downtown Associates, L.L.C.                                                                
         The Sweet Water Trust                                                                      
         The Phaedrus Foundation                                                                    
         Ronald Juvonen                                                                             
         Philip Timon                                                                               
         Alfred Loomis, III                                                                         
     All executive officers and directors as a group (eight persons)(13) .....       1,779,486         41.3%
</TABLE>

- ----------
* Less than 1%

(1)  Except as  otherwise  indicated,  the persons  named in the table have sole
     voting  and  investment  power with  respect to the shares of Common  Stock
     shown as beneficially  owned by them.  Beneficial  ownership as reported in
     the above table has been determined in accordance with Rule 13d-3 under the
     Securities  Exchange Act of 1934, as amended (the "Exchange Act"), based on
     information  furnished by the persons listed,  and represents the number of
     shares of Common Stock for which a person, directly or indirectly,  through
     any contract, management, understanding,  relationship or otherwise, has or
     shares  voting  power,  including the power to vote or direct the voting of
     such shares,  or  investment  power,  including  the power to dispose or to
     direct the  disposition  of such shares,  and includes  shares which may be
     acquired upon the exercise of options within 60 days following February 25,
     1998. The percentages are based upon 4,308,683 shares  outstanding.  Except
     as otherwise  noted below,  the address of each holder of 5% or more of the
     Common Stock is 5000 Plaza on the Lake, Suite 250, Austin, Texas, 78746.

(2)  Does not include options granted to Mark T. Walton, Ronnie L. Spradling and
     Michael B. Perrine to purchase  12,161,  28,159 and 45,000 shares of Common
     Stock,  respectively,  which  are not  exercisable  within  60  days  after
     February 25, 1998.

(3)  Includes 130,912 shares owned by Mr. Bohls' son, James Bohls,  with respect
     to which Mr. E. D.  Bohls  controls  the  voting  rights.  Mr. E. D.  Bohls
     disclaims  beneficial ownership of such shares. Also includes 30,816 shares
     held by trusts for the  benefit of James  Bohls'  children  of which  James
     Bohls serves as trustee, but all voting rights have been retained by Mr. E.
     D. Bohls.

(4)  Includes  19,202  shares  held by family  trusts  over  which  Mr.  Siddons
     exercises sole voting and investment control.



                                       4
<PAGE>


(5)  Includes  8,106  shares  subject to options  exercisable  within 60 days of
     Feburary 25, 1998,  301,000  shares held in a family  limited  partnership,
     over which Mr. Walton has sole voting  control,  and 3,268 shares owned and
     held in trust for Mr. Walton's children, for which the voting rights reside
     with Mr. Walton.

(6)  Includes  18,774 shares  subject to options  exercisable  within 60 days of
     February 25, 1998.

(7)  Includes  13,333 shares  subject to options  exercisable  within 60 days of
     February 25, 1998.

(8)  Includes  13,333 shares  subject to options  exercisable  within 60 days of
     February 25, 1998.

(9)  Includes  1,666  shares  subject to options  exercisable  within 60 days of
     February 25, 1998.

(10) The address of Wasatch  Advisors,  Inc.  is 68 South Main,  Salt Lake City,
     Utah 84101.

(11) The address of Fleet Financial Group,  Inc. is One Federal Street,  Boston,
     Massachusetts 02110.

(12) Voting power and dispositive power is shared among each of the shareholders
     listed. The address of Downtown  Associates,  L.P., Dowtown Associates III,
     L.P., Downtown Associates,  L.L.C., Ronald Juvonen, Philip Timon and Alfred
     Loomis, III is 920 East Baltimore Pike, Kennett Square, Pennsylvania 19348.
     The address of the Sweet Water Trust and the Phaedrus Foundation is 36 West
     44th Street, New York, New York 10036.

(13) See Notes (5), (6),  (7), (8) and (9).  Includes  55,212 shares  subject to
     options exercisable within 60 days of February 25, 1998.

Meetings of the Board of Directors

     The Board of Directors met five times during fiscal year 1997.  During such
twelve-month period, each incumbent director of the Company attended 75% or more
of the  aggregate  number of (a) meetings of the Board of Directors  held during
his tenure and (b) meetings held by committees of the Board on which he served.

Committees

     Executive Committee. The Executive Committee is currently comprised of Mark
T. Walton,  Robert C. Siddons,  Joseph E. Simpson and E. D. Bohls, and possesses
all of the  powers of the Board of  Directors  between  meetings  of the  Board,
except for certain matters that may not be delegated under the Company's Bylaws.
The Executive Committee met four times during fiscal year 1997.

     Compensation  Committee.  The duties of the Compensation  Committee include
the approval of officers'  salaries and  administration  of the  Company's  1995
Incentive  Plan.  The  Compensation  Committee is  comprised of  "disinterested"
directors,  as defined under Section 16 of the 1934 Act, and currently  consists
of Messrs. Siddons,  Gurasich and McClendon.  The Compensation Committee met two
times during fiscal year 1997.

     Nominations  Committee.   The  Nominations  Committee  is  responsible  for
recommending  to the Board of Directors  those  persons who will be nominated as
the Board of Director's  nominees for  positions on the Board of Directors.  The
Nominations Committee is comprised of Messrs. Walton, Spradling, Bohls, Simpson,
and Siddons.  The  Nominations  Committee met two times during fiscal year 1997.
The  Nominations  Committee  will  consider  nominations  made by  shareholders.
Nominations  made by a  shareholder  must be made by  giving  notice  of such in
writing to the Secretary of the Company before the later to occur of (i) 60 days
prior to the date of the  meeting of  shareholders  called for the  election  of
directors or (ii) 10 days after the Board of Directors  first publishes the date
of such  meeting.  Such notice shall  include all  information  concerning  each
nominee under the 1934 Act.  Such notice shall also include a signed  consent of
each nominee to hold office until the next Annual Meeting or until his successor
is elected or appointed.

     Audit Committee.  The Audit Committee  annually  recommends to the Board of
Directors the appointment of independent  certified  accountants as auditors for
the  Company,  discusses  and reviews  fees for the  prospective  annual  audit,
reviews the results with the auditors, reviews the Company's compliance with its
existing  accounting  and  financial  policies,  reviews  the  adequacy  of  the
financial  organization  of the  Company  and  considers  comments  by  auditors
regarding internal controls and accounting  procedures and management's response
to those comments.  Messrs.  Simpson,  Gurasich and McClendon currently serve on
this Committee. This Committee met three times in fiscal year 1997.


                                       5
<PAGE>


Compensation of Directors

     Directors  who are not officers  and  employees  of or  consultants  to the
Company receive annual  compensation  of $10,000,  plus $2,000 annually for each
committee on which such director  serves,  excluding the Nominations  Committee,
for which  compensation is not received,  and $3,000 per year in the case of the
Executive  Committee.  Directors' expenses for attending meetings are reimbursed
by the Company.

Compensation of Executive Officers

     The  following  table sets forth  certain  information  with respect to the
compensation  awarded to, earned by or paid for services rendered to the Company
in all capacities  during the fiscal years ended  September 30, 1997,  September
30, 1996 and  September  30, 1995,  with respect the  Company's  President,  Mr.
Walton,  the Executive Vice President,  Mr.  Spradling,  and the Chief Financial
Officer, Mr. Perrine  (collectively,  the "Named Executive Officers").  No other
executive officers of the Company received annual compensation (including salary
and  bonuses  earned)  which  exceeded  $100,000  during the  fiscal  year ended
September 30, 1997.

<TABLE>
<CAPTION>
                                                                                                       Long-Term
                                                                                                     Compensation
                                                                                        OTHER         SECURITIES
                          Principal                                                    ANNUAL         UNDERLYING
Name                      Position       Fiscal Year      Salary        Bonus       COMPENSATION        OPTIONS
- -----                     ----------      ---------     ----------    ---------   ----------------- ---------------
<S>                       <C>               <C>         <C>            <C>            <C>                <C>   
Mark T. Walton            President         1997        $175,000       $55,500        $1,100(2)
                                            1996         129,250        45,034         4,177(2)              --
                                            1995(1)      108,000        45,000            --             20,267
Ronnie L.                 Executive         1997        $150,000       $58,300        $1,100(2)
Spradling                 Vice              1996          96,900        45,034         1,578(2)
                          President         1995(1)       69,000        45,000            --             46,933
Michael B.                Chief             1997         $90,000       $35,000          $625(2)           5,000
Perrine                   Financial         1996          71,085        27,500           625(2)              --
                          Officer           1995          57,600        17,500            --             66,667
</TABLE>

- ----------
(1)  Fiscal year 1995 was a nine-month  period;  dollar  amounts shown have been
     annualized.

(2)  Principally 401(k) plan matching contribution.

Options Granted in Last Fiscal Year

     The following table sets forth information concerning stock options granted
by the  Company to the Named  Executive  Officers  during the fiscal  year ended
September 30, 1997.

<TABLE>
<CAPTION>
                                                   Individual Grants                        Potential Realizable    
                                 -----------------------------------------------------        Value at Assumed      
                                  Number of     % of Total                                  Annual Rates of Stock   
                                 Securities       Options                                  Price Appreciation for   
                                 Underlying     Granted to    Exercise                         Option Term (1)      
                                   Options     Employees in     Price      Expiration      -----------------------  
 Name                             Granted      Fiscal Year   ($/Share)       Date             5%            10%
- -----                            ----------     -----------   --------     ----------       ---------     ---------
<S>                                <C>            <C>          <C>         <C>              <C>            <C>    
Mark T. Walton                         0            N/A          N/A           N/A             N/A           N/A
Ronnie L. Spradling                    0            N/A          N/A           N/A             N/A           N/A
Michael B. Perrine                 5,000          14.9%        $10.50      3/11/2007        $33,010        $83,671
</TABLE>

- ----------
(1)  These  amounts  are  calculated  based on certain  assumed  rates of annual
     compound stock price  appreciation  from the date the option was granted to
     the end of the option term. Actual gains, if any, on stock option exercises
     and Common Stock  holdings are dependent on the future  performance  of the
     Common Stock and overall stock market conditions. There can be no assurance
     that  the  amounts  reflected  in  this  table  will  be  achieved.   These
     calculations assume a fair market value of $10.50 per share of Common Stock
     at the date of grant.



                                       6
<PAGE>


Stock Option Exercises and Holdings

     The following table shows information  regarding stock option exercises and
unexercised  options held as of the end of the fiscal year ended  September  30,
1997 by the Named Executive Officers.

<TABLE>
<CAPTION>
                                                                          At September 30, 1997                    
                                                      -------------------------------------------------------------
                                                        Number of Unexercised             Value of In-the-Money    
                                                                Options                          Options           
                                         Options      --------------------------      -----------------------------
      Name*                            Exercised*     Exercisable    Unexercisable    Exercisable*   Unexercisable*
      -----                            ----------     ----------     ------------     ------------   --------------
<S>                                        <C>           <C>            <C>             <C>             <C>     
Mark T. Walton                             0              8,106         12,161          $122,603        $183,935
Ronnie L. Spradling                        0             18,774         28,159          $283,957        $425,905
Michael B. Perrine(1)                      0             26,667         45,000          $403,348        $688,671
</TABLE>

- ----------
*    Based on closing price of $20.375 September 30, 1997.

Employment Agreements

     The  Company  is  the   beneficiary  of  employment   agreements  with  TBC
Management,  Ltd. (an affiliated partnership of the Company) and each of Mark T.
Walton,  Ronnie L.  Spradling  and Michael B.  Perrine,  providing,  among other
things, for three-year terms commencing in July 1996 and annual base salaries of
$175,000 for Mr. Walton, $150,000 for Mr. Spradling and $90,000 for Mr. Perrine,
respectively.  In addition, Messrs. Walton, Spradling and Perrine have agreed to
contractual  confidentiality  and  noncompete  provisions  in  their  respective
employment agreements,  which will extend beyond termination of their employment
for any  reason.  In the event any of these  employees  are  terminated  without
"cause," as such term is defined in the employee agreements, such employees will
be entitled to payment of approximately three times their annual salary.

     The employment  agreements also provide that, if the consolidated income of
Travis Boats before income tax expenses and non-recurring audit adjustments (the
"Pre-tax  Income")  reflects  growth in excess of 20% over the  previous  fiscal
year,  Messrs.  Walton  and  Spradling  will  each  receive a bonus of 2% of the
Pre-tax Income and Mr. Perrine will receive a bonus of 1% of the Pre-tax Income.
If the  Pre-tax  Income  does not  reflect  growth  of 20%,  the  bonus for each
individual will be determined by the Board of Directors.

Compensation Committee Interlocks and Insider Participation

     The  Compensation  Committee  consists  of  Robert  C.  Siddons,  Steven W.
Gurusich,  Jr. and Zach  McClendon,  Jr.  Mr.  Robert C.  Siddons  served as the
President of the Company from 1979 through 1985. Mr. Zach  McClendon,  Jr. is an
indirect  majority owner and the Chairman of the Board of SeaArk Boats,  Inc. In
fiscal year 1997, the Company purchased $2.4 million of boats from SeaArk,  Inc.
The Company  anticipates that this  relationship will continue at the same level
of activity in fiscal year 1998. No member of the current Compensation Committee
serves as an executive  officer of the Company,  or as a director of any entity,
an  executive  officer of which  serves on the  Compensation  Committee  or as a
director of the Company.

Certain Relationships and Related Transactions

     SeaArk Boats,  Inc. In fiscal year 1997, the Company purchased $2.4 million
of boats from SeaArk Boats, Inc. ("SeaArk"). SeaArk is wholly-owned by UniGrace,
Inc., which in turn is wholly-owned by McClendon Resources.  McClendon Resources
is wholly-owned by Zach McClendon,  a Director of the Company, and his children.
Mr. McClendon serves as the Chairman of the Board of SeaArk,  UniGrace, Inc. and
McClendon  Resources.  The  Company  anticipates  that  this  relationship  will
continue at the same level in year 1998.

     Reinsurance Arrangements. The Company, through June 28, 1996, sold extended
service  contracts to its customers.  The obligations of the Company under these
contracts were transferred to Ideal Insurance  Company,  Ltd. ("Ideal") pursuant
to an agreement between the Company and Ideal dated as of January 1, 1994. Ideal
reinsures these risks with Amerisure Property & Casualty, Ltd. ("Amerisure"),  a
company  wholly owned by certain  principal  stockholders  and  directors of the
Company,  with  Messrs.  E. D.  Bohls,  Siddons,  Walton and  Simpson  owning an
aggregate 



                                       7
<PAGE>


of approximately 76%. These contracts are administered by First Extended Service
Corporation  ("FESC")  and are  reinsured  under a  stop-loss  policy  issued to
Amerisure by FFG Insurance  Co.  ("FFG"),  an affiliate of FESC. In  conjunction
with these  arrangements,  the Company paid an agreed  amount for each  extended
service contract which is insured and, in the event of claims under any extended
service  contracts,  Amerisure  reimburses the repair facility for the amount of
covered claims. Amerisure and/or FFG are financially responsible for any repairs
required  pursuant to the  extended  service  contract.  Amerisure is a separate
legal entity from the Company.  The Company  terminated  its  relationship  with
Amerisure  effective  June 28,  1996 with  respect  to future  extended  service
contracts.  The Company is currently using traditional  insurance,  utilizing an
unrelated  third party.  To provide for the risks  associated  with the extended
service contracts sold by the Company prior to June 28, 1996,  Amerisure intends
to retain cash reserves in an amount it believes will  reasonably be adequate to
cover any of Amerisure's obligations. Moreover, Amerisure has obtained the above
described  stop-loss policy from FFG. For the three fiscal years ended September
30, 1996,  September  30, 1995,  and  December 31, 1994,  Amerisure  received an
aggregate of approximately $850,000, all of which it has reserved against losses
with respect to extended service contracts sold to the Company's  customers.  As
noted above,  no further amounts were paid to Amerisure after June 28, 1996. All
of Amerisure's  business  resulted from the Company's  sale of extended  service
contracts.  Amerisure's underwriting losses and aggregate reinsurance costs will
not be  determinable  until the end of each of the  five-year  extended  service
contracts sold prior to June 28, 1996. The Company is not affiliated with Ideal,
FESC or FFG.

     Employment  Arrangements.   Executive  management,   store  management  and
corporate administrative employees are employed by TBC Management, Ltd., a Texas
limited partnership (the "Partnership").  The Partnership,  in turn, has entered
into a Management  Agreement with the Company and its  subsidiaries and invoices
each company monthly for management  services rendered.  The general partner and
1.0% owner of the Partnership is the Company. The sole limited partner and 99.0%
owner of the Partnership is TBC  Management,  Inc. (the "Delaware  Company"),  a
Delaware company wholly owned by Travis Boats. The operations of the Partnership
are  accounted  for on a  consolidated  basis  with  those of the  Company.  The
Delaware  Company's income results from  distributions of the Partnership and is
accordingly taxed under Delaware law. These  arrangements allow the Company more
easily to allocate  costs among the various store  locations and to reduce Texas
franchise taxes.

     Certain  Borrowings.  E. D. Bohls, Jesse Cox, Robert D. Siddons,  Joseph E.
Simpson,  Ronnie L. Spradling and Mark T. Walton,  all of whom are stockholders,
officers or directors of the Company,  have each executed a personal guaranty of
certain indebtedness of the Company. It is anticipated that such guaranties will
be released upon refinancing of such indebtedness.




                                       8
<PAGE>


Performance Graph

     Set forth below is a graph comparing the percentage change in the Company's
cumulative  total  shareholder  return on its Common  Stock with the  cumulative
total  return  on the  published  Standard  & Poor's  500  Stock  Index  and the
cumulative  total return on the NASDAQ Retail Trade Index.  The graph covers the
period between October 1, 1996 and the last trading day in the fiscal year ended
September 30, 1997.

 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]

                     Travis Boats           NASDAQ                    S&P
                    & Motors, Inc.       Retail Trade                 500
                    --------------       ------------                 ---
6/96                     100                 100                      100
9/96                     138                 106                      103
9/97                     226                 145                      121


                                       9
<PAGE>


Compensation Committee Report on Executive Compensation

     The Compensation Committee is composed entirely of disinterested members of
the Board of Directors.  No member of the Compensation Committee is a current or
former employee or officer of the Company.

     The goals of the Company's compensation policies are to attract, retain and
motivate  the  best  possible   executives  and  to  recognize  both  individual
performance  and the  Company's  performance.  To  accomplish  these goals,  the
Company's executive compensation combines annual base salaries, bonuses based on
company performance and stock options.

     Base Salary. The base salaries for Mark T. Walton,  Ronnie L. Spralding and
Michael B. Perrine were  established  in  employment  agreements  between  these
executive officers and TBC Management. See "Employment Agreements." To determine
the  base  salaries  of  the  Company's  officers,  the  Compensation  Committee
considers each officer's  responsibilities,  experience and performance, as well
as salary levels of similar companies.

     Bonuses.  Under  the  terms of the  employment  agreements,  the  Company's
executive  officers  are  eligible  for  annual  bonus  based  on the  Company's
consolidated   income  before  income  tax  expenses  and  non-recurring   audit
adjustments  (the "Pre-tax  Income").  If the Pre-tax Income growth exceeds 20%,
over the previous fiscal year, Messrs.  Walton and Spralding will each receive a
bonus of 2.0% of the Pre-tax Income and Mr. Perrine will receive a bonus of 1.0%
of the Pre-tax  Income.  If the growth of Pre-tax  Income is less than 20%,  the
bonus for each  officer is  determined  by the Board of  Directors  based on the
Company's  performance  and  the  individual  officer's   contributions  to  the
Company's performance.

     Stock Options.  By including  stock options as a component of its executive
compensation  plan,  the Company  ensures  that its  executive  officers  have a
continuing stake in the Company's long-term success.  All executive officers are
eligible to receive stock  options  pursuant to the  Company's  Incentive  Stock
Plan. The Compensation  Committee determines the number of stock options awarded
to each executive officer.

     CEO  Compensation.  The  Compensation  Committee  determined  Mr.  Walton's
compensation in accordance with the policies described above. Under the terms of
Mr. Walton's  employment  agreement,  his annual base salary in fiscal year 1997
was $175,000.  Additionally,  pursuant to the terms of his employment agreement,
Mr. Walton  received a bonus of $55,000  during the fiscal year ended  September
30, 1997 as compensation for services during 1996.

                                Robert C. Siddons
                                Steven W. Gurasich, Jr.
                                Zach McClendon, Jr.

Shareholder Proposals

     Shareholder  proposals  to be  presented  at the  next  Annual  Meeting  of
Shareholders must be in writing and received at the Company's  executive offices
by the  Secretary no later than February 15, 1999 in order to be included in the
next year's proxy statement.

Increase in Shares Reserved For Issuance Under the 1995 Incentive Plan

     Shareholders will be asked at the Annual Meeting to approve an amendment to
the Company's  1995 Incentive Plan (the "Plan") to increase the number of shares
of Common  Stock  reserved for issuance  thereunder.  The Plan  provides for the
grant to  employees,  including  officers of the Company,  of  "incentive  stock
options" within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the "Code"),  nonstatutory stock options,  stock appreciation rights
and restricted  shares of Common Stock  (collectively,  "Awards").  In addition,
nonemployee  directors  ("Outside  Directors")  and  consultants are eligible to
receive  nonstatutory  stock  options.  The  Plan  originally  provided  for the
issuance of up to 200,000  shares of Common  Stock.  Of this amount,  only about
55,000 shares currently remain available.



                                       10
<PAGE>


     The  Board of  Directors  believes  that in order to  continue  the  Plan's
purpose,  as described  below, it is necessary to amend the Plan to increase the
number of  shares  of Common  Stock  issuable  pursuant  to the Plan.  The Board
proposes  to amend the Plan to provide  that the  aggregate  number of shares of
Common Stock that may be issued or transferred pursuant to awards under the Plan
shall  increase  automatically  effective  April 1,  1998  (and on each  April 1
thereafter for the duration of the Plan), so that the aggregate number of shares
of Common Stock that may be issued or  transferred  pursuant to awards under the
Plan is equal to 10% of the total  number of shares of Common  Stock  issued and
outstanding on April 1 of that year.  Notwithstanding  such provisions,  (i) the
proposed  amendment  shall not cause  the  aggregate  number of shares of Common
Stock that may be issued or transferred  pursuant to awards under the Plan to be
reduced  in the event the total  number  of shares of Common  Stock  issued  and
outstanding  decreases in any year,  and (ii) the aggregate  number of shares of
Common Stock that may be issued or transferred pursuant to awards under the Plan
shall not exceed  1,000,000 shares of Common Stock over the life of the Plan. If
adopted by the shareholders, the total number of shares of Common Stock that may
be issued or  transferred  pursuant to awards under the Plan shall increase from
its current level of 200,000 to approximately 425,347,  effective April 1, 1998.
However,  no further increases would be permissible  unless the number of issued
and outstanding shares of Common Stock were increased.

Purpose

     The purpose of the Plan is to provide an  incentive  for certain  employees
and  directors  of  the  Company  or its  subsidiaries  to aid  the  Company  in
attracting   able   persons  to  enter  the  service  of  the  Company  and  its
subsidiaries,  to  extend  to them the  opportunity  to  acquire  a  proprietary
interest  in the  Company so that they will apply  their  best  efforts  for the
benefit  of the  Company,  and to remain in the  service  of the  Company or its
subsidiaries.

     The Plan  provides  that  Awards  may be granted  to  employees  (including
officers),  consultants  and  directors  of the Company and its  majority  owned
subsidiaries.  To the extent that the aggregate  fair market value of the shares
with  respect to which  options  designated  as  "incentive  stock  options" are
exercisable  for the first time by any optionee  during any calendar year (under
all plans of the Company) exceeds $100,000, such options will be reclassified in
accordance with the Code. The Plan is not a qualified deferred compensation plan
under  Section  401(a) of the Code and is not subject to the  provisions  of the
Employee Retirement Income Security Act of 1974, as amended.

Administration

     The  Plan  provides  that it  shall be  administered  by the  Board or by a
committee of the Board.  The Plan is currently  administered by the Compensation
Committee  of the  Board.  Subject  to special  provisions  relating  to Outside
Directors,  the Board or its designated committee selects the employees to which
Awards may be granted  and the type of Award to be granted  and  determines,  as
applicable, the number of shares to be subject to each Award, the exercise price
and the  vesting.  In making  such  determination,  the Board or its  designated
committee takes into account the employee's present and potential  contributions
to the success of the Company and other relevant factors.

Amendments

     No Award may be  granted  under  the Plan  after the date that is ten years
from the earlier of the date the Plan was initially adopted by the Board and (b)
the date approved by the shareholders.

     The Board of Directors may with respect to any shares  which,  at the time,
are not subject to Awards, suspend or discontinue the Plan or revise or amend it
in any respect  whatsoever  and may amend any provision of the Plan or any Award
Agreement to make the Plan or the Award  Agreement  comply with Section 16(b) of
the Exchange Act. The Board of Directors  may also amend,  modify,  suspend,  or
terminate the Plan for the purpose of meeting or addressing any changes in other
legal  requirements  applicable to the  Corporation or the Plan of for any other
purpose permitted by law. The Plan may not be amended without the consent of the
holders of a  majority  of the shares of Common  Stock then  outstanding  to (a)
increase  materially the aggregate  number of shares of Common Stock that may be
issued under the Plan, (b) increase materially the benefits accruing to Eligible
Individuals  under the Plan, or (c) modify  materially



                                       11
<PAGE>


the requirements  about  eligibility for  participation  in the Plan;  provided,
however, that such amendments may be made without the consent of shareholders of
the  Company  if changes  occur in law or other  legal  requirements  that would
permit such changes.  In connection with any amendment to the Plan, the Board of
Directors  shall  be  authorized  to  incorporate  such  provisions  as shall be
necessary for amount paid under the Plan to be exempt from Section 162(m) of the
Code.

Stock Options

     The exercise  price of all incentive  stock options  granted under the Plan
must be at least equal to the fair market value of the shares of Common Stock on
the date of grant.  With respect to any participant who owns stock  representing
more than 10% of the voting rights of the Company's  outstanding  capital stock,
the exercise  price of any  incentive  stock option  granted under the Plan must
equal at least  110% of the fair  market  value of the  shares of  Common  Stock
subject to such option on the date of grant, and the term of the option must not
exceed five years.

     Options  granted  under the Plan vest  pursuant to terms  determined by the
Board or its designated committee.

     The terms of all  incentive  stock options and  nonstatutory  stock options
granted  under the Plan may not exceed ten years and ten years and thirty  days,
respectively.  However,  the terms of all incentive  stock options granted to an
optionee who, at the time of grant, owns stock representing more than 10% of the
voting  rights of the  Company's  outstanding  capital stock may not exceed five
years.

Outside Directors' Options

     Options may be granted to Outside Directors under the Plan only pursuant to
an automatic,  nondiscretionary  grant mechanism which provides that on the date
that an outside  Director joins the Board,  the Outside Director will receive an
option to purchase 10,000 shares of Common Stock at the fair market value of the
Common  Stock on the date of grant.  The terms of  options  granted  to  Outside
Directors  are as follows:  (i) the term of the option shall be ten years;  (ii)
the option  shall be  exercisable  only  while the  Outside  Director  remains a
director  or the lesser of (a) the  remainder  of the term of the option and (b)
one month  after  termination  of his status as an Outside  Director;  (iii) the
exercise  price per share of Common Stock shall be 100% of the fair market value
on the date of grant of the option; and (iv) the option shall vest over a period
of five years in equal amounts annually.

Restricted Stock Awards

     Restricted  shares of Common Stock  ("Restricted  Stock") may be granted to
employees pursuant to terms determined by the Board or its designated committee.
Restricted  Stock may not be transferred  until the  restrictions are removed or
have expired. Conditions to the removal of restrictions may include, but are not
required to be limited to,  continuing  employment  or service to the Company or
the achievement of certain performance objectives.

Stock Appreciation Rights

     Stock  appreciation  rights  ("SARs") may be granted to  employees,  either
independent of, or in connection with, options.  SARs granted in connection with
an option are subject to the terms of the Award  agreement  granting the option.
Upon  exercise of SARs granted in  connection  with an option,  the holder shall
receive  payment  (in  cash,  Common  Stock  or a  combination  of  both  at the
discretion of the Board or its  designated  committee) in an amount equal to the
product of (i) the fair market  value of a share of Common  Stock on the date of
exercise  minus the exercise  price per share of the option,  multiplied by (ii)
the  number of shares  of Common  Stock as to which the SAR is being  exercised.
SARs  granted  independent  of an option  are  exercisable  in the  manner,  and
pursuant  to the terms,  determined  by the Board or its  designated  committee.
Terms to be  determined  by the Board or its  designated  committee  include the
number of shares to which the SAR applies, the vesting schedule for the exercise
of such right and the expiration date of the right. Upon exercise of an SAR, the
holder shall receive  payment (in cash,  stock or a  combination  of both at the
discretion of the Board or its  designated  committee) in an amount equal to the
product of (i) 


                                       12
<PAGE>


the fair  market  value of a share of Common  Stock as of the date of  exercise,
minus the fair  market  value of a share of Common  Stock as of the date the SAR
was  granted,  multiplied  by (ii) the  number  of shares as to which the SAR is
being  exercised.  The  exercise  of SARs  granted in  connection  with  options
requires the holder to surrender the related option (or any portion thereof,  to
the extent  unexercised).  No SAR granted under the Plan is  transferable by the
employee other than by will or by the laws of descent and distribution, and each
SAR is exercisable during the lifetime of the employee only by such employee.

Adjustment Upon Changes in Capitalization

     If any  change  is made in the  Company's  capitalization,  such as a stock
split or stock  dividend,  which results in a greater or lesser number of shares
of outstanding Common Stock,  appropriate adjustment shall be made in the number
of shares  reserved for  issuance  under the Plan,  the  exercise  price and the
number of shares subject to options, Restricted Stock Awards and SARs.

Adjustments Upon Change in Control

     Award  agreements  under the Plan may,  as  determined  by the Board or its
designated committee, provide that, in the event of a "change in control" of the
Company,  (i) the holder of a stock option will be granted a corresponding  SAR,
(ii) all  outstanding  SARs and stock options will become  immediately and fully
vested  and  exercisable  in  full  and  (iii)  the  restriction  period  on any
Restricted  Stock will be  accelerated  and the  restrictions  will  expire.  In
general,  a "change in control" of the Company occurs in any of five situations:
(i) a person other than (a) the  Company,  (b) certain  affiliated  companies or
benefit  plans,  or (c) a  company  a  majority  of which is owned  directly  or
indirectly by the  shareholders of the Company,  becomes the beneficial owner of
50% or more of the voting power of the Company's  outstanding voting securities;
(ii) a majority of the Board is not comprised of the members of the Board at the
effective  date of the  Plan and  persons  whose  elections  as  directors  were
approved by those  original  directors  or their  approved  successors;  (iii) a
person  described in clause (i)  announces a tender offer for 50% or more of the
Company's  outstanding  voting  securities  and the Board  approves  or does not
oppose the tender offer,  (iv) the Company merges or  consolidates  with another
corporation or partnership,  or the Company's shareholders approve such a merger
or  consolidation,  other than mergers or  consolidations in which the Company's
voting  securities are converted into  securities  having the majority of voting
power in the surviving  company;  or (v) the Company  liquidates or sells all or
substantially  all of its assets, or the Company's  shareholders  approve such a
liquidation or sale, except sales to corporations having  substantially the same
ownership as the Company.

     If a  "restructuring"  of the  Company  occurs that does not  constitute  a
change in control of the Company,  the Board or the committee  administering the
Plan  may  (but  need  not)  cause  the  Company  to take any one or more of the
following  actions:  (i)  accelerate in whole or in part the time of vesting and
exercisability  of any outstanding  stock options and SARs to permit those stock
options and SARs to be exercisable before,  upon, or after the completion of the
restructure;  (ii) grant each option holder corresponding SARs; (iii) accelerate
in whole or in part the  expiration  of some or all of the  restrictions  on any
Restricted Stock; (iv) if the restructuring  involves a transaction in which the
Company is not the surviving  entity,  cause the  surviving  entity to assume in
whole or in part any one or more of the  outstanding  Awards upon such terms and
provisions as the Board or its  designated  committee  deems  desirable;  or (v)
redeem in whole or in part any one or more of the outstanding Awards (whether or
not  then  exercisable)  in  consideration  of  a  cash  payment,  adjusted  for
withholding obligations.  A restructuring generally is any merger of the Company
or the direct or indirect  transfer of all or substantially all of the Company's
assets (whether by sale, merger,  consolidation,  liquidation,  or otherwise) in
one transaction or a series of transactions.

Outstanding Awards.

     In addition to the Company's directors,  there are approximately 50 persons
currently  considered to be employees  who are eligible to receive  Awards under
the Plan.  As of  September  30,  1997,  options to  purchase a total of 144,499
shares of Common  Stock had been  granted to employees  and  directors  and were
outstanding pursuant to the Plan of which options to purchase 18,333 shares have
been canceled or have expired.  No shares of Restricted  Stock have been



                                       13
<PAGE>


issued.  Awards  to be  made in the  future  will  be at the  discretion  of the
Committee and,  therefore,  are not currently  determinable.  The table entitled
"Option  Exercises and Year-End  Value Table" sets forth the holdings  under the
Plan of the executive officers named in the Summary Compensation Table.

     Approval of the  proposed  amendment to the Plan  requires the  affirmative
vote of the  holders of a majority  of the  outstanding  shares of Common  Stock
entitled to vote at the Annual Meeting.

     THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" APPROVAL OF THE INCREASE IN
SHARES AVAILABLE AND RESERVED FOR ISSUANCE UNDER THE 1995 INCENTIVE PLAN.

Compliance with Section 16(A) of the Exchange Act

     During the fiscal year ended September 30, 1997, based on a review of Forms
3 and 4 furnished to the Company  during its most recent fiscal year and Forms 5
furnished  to the Company  with  respect to its most  recent  fiscal  year,  all
reporting  persons of the Company were in  compliance  with Section 16(a) of the
Exchange Act, except as noted below. Mr. Robert C. Siddons failed to timely file
a Form 4 reflecting  the sale of 20,000 shares of Common Stock in June 1997. Mr.
Zach  McClendon,  Jr. failed to timely file a Form 4 reflecting  the purchase of
7,600 shares of Common Stock in June 1997.

Financial and Other Information

     The  information  called  for by item 13 of  Schedule  14A is  incorporated
herein by reference to such information  included in the Company's annual report
on Form 10-K under the captions "Financial  Statements and Supplementary  Data,"
"Selected  Financial Data,"  "Management's  Discussion and Analysis of Financial
Condition  and Results of  Operations"  and "Changes In and  Disagreements  with
Accountants on Accounting and Financial Disclosure."

Auditors

     Ernst & Young,  LLP has been  engaged as  independent  accountants  for the
purpose of issuing a report on the  financial  statements of the Company for the
year  ended  September  30,  1998.  Representatives  of Ernst &  Young,  LLP are
expected  to be present at the Annual  Meeting and will have an  opportunity  to
make a statement if they desire to do so and to respond to appropriate questions
from those attending the Meeting.

     The Board of  Directors  recommends  a vote "FOR" the  ratification  of the
Company's auditors.

Other Business

     The Board of Directors  of the Company  knows of no matters to be presented
at the Annual  Meeting  other  than those  described  above;  however,  if other
matters are properly  presented to the meeting for action,  it is intended  that
the persons named in the accompanying form of proxy, and acting thereunder, will
vote in accordance with their best judgment on such matters.

                                   By Order of the Board of Directors

                                   /s/ Mark T. Walton

                                   Mark T. Walton
                                   President

Dated February 25, 1998
Austin, Texas


                                       14
<PAGE>

                          TRAVIS BOATS & MOTORS, INC.
     PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.

- --------------------------------------------------------------------------------
                              NO TYPE IN THIS AREA
                            THIS BOX WILL NOT PRINT
- --------------------------------------------------------------------------------

1.   DIRECTORS   --    NOMINEES:    01-RONNIE   L.      For   Withheld   For All
     SPRADLING;   02-STEVEN  W.   GURASICH,   JR.;      All      All      Except
     03-ZACH MCCLENDON, JR.                             [  ]    [  ]      [  ]

FOR  EXCEPT  FOR  THE  FOLLOWING  (LIST  NAMES  OR
NUMBERS):

NOTE -- PROXY HOLDERS MAY VOTE IN THEIR DISCRETION
ON SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE
THE MEETING OR ANY ADJOURNMENT THEREOF.

2.   AUDITORS  --  RATIFY  APPOINTMENT  OF ERNST &      For    Against   Abstain
     YOUNG,  LLP AS  INDEPENDENT  ACCOUNTANTS  AND      [  ]    [  ]      [  ]  
     AUDITORS FOR 1998.                                 

3.   INCENTIVE  PLAN -- PROPOSAL  TO INCREASE  THE      For    Against   Abstain
     NUMBER OF SHARES TO BE ISSUED PURSUANT TO THE      [  ]    [  ]      [  ]
     TRAVIS BOATS AND MOTORS,  INC. 1995 INCENTIVE
     PLAN.

                                              Dated: _____________________ 1999_

                                        Signature(s)____________________________

                                        ________________________________________



TRAVIS BOATS & MOTORS, INC. ANNUAL MEETING TO BE HELD ON APRIL 1, 1998 AT 11:00
                     A.M. CST
       FOR HOLDERS AS OF FEBRUARY 20, 1998.


<PAGE>


PROXY                                                                      PROXY

                           TRAVIS BOATS & MOTORS, INC.

                 THIS PROXY IS SOLICITED ON BEHALF OF MANAGEMENT

     The  shareholder  of Travis Boats & Motors,  Inc. whose name appears on the
reverse side hereof (the  "Undersigned")  acknowledges  receipt of the Notice of
Annual  Meeting of the Company on April 1, 1998 at 11:00 a.m.  CST, and attached
proxy statement,  and appoints Mark T. Walton and Michael B. Perrine and each of
them the attorneys of the Undersigned, with full power of substitution,  for and
in the name of the Undersigned, to vote as proxies for the Undersigned according
to the number of shares of Common  Stock the  Undersigned  would be  entitled to
vote if then  personally  present at the Annual Meeting of  Shareholders  of the
Company to be held at the  offices of the  Company  located at 5000 Plaza on the
Lake,  Suite 250,  Austin,  Texas,  on April 1, 1998, or at any  adjournment  or
adjournments thereof, and to vote all shares of Common Stock of the Company held
by the Undersigned and entitled to be voted upon the matters,  and in accordance
with the  instructions,  on the reverse side hereof.  




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