FBL FINANCIAL GROUP INC
DEF 14A, 2000-03-27
LIFE INSURANCE
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                                  SCHEDULE 14A
                                 (RULE 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

               PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO. )

Filed by the registrant [X]

Filed by a party other than the registrant [ ]


Check the appropriate box:
[ ]  Preliminary proxy statement
[X]  Definitive proxy statement
[ ]  Definitive additional materials
[ ]  Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
[ ]  Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2))


                            FBL FINANCIAL GROUP, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)



- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]  No fee required
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to which transactions applies:

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11. (Set forth the amount on which the
          filing fee is calculated and state how it was determined.)

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)  Amount previously paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing party:

     (4)  Date filed:

<PAGE>


                            FBL FINANCIAL GROUP, INC.
                             5400 UNIVERSITY AVENUE
                            WEST DES MOINES, IA 50266


                            NOTICE OF ANNUAL MEETING


Dear Shareholder:

     On Tuesday, May 16, 2000, FBL Financial Group, Inc. will hold its 2000
Annual Meeting of Shareholders at the auditorium of our corporate headquarters,
5400 University Avenue, West Des Moines, Iowa. The meeting will begin at 9:00
a.m. Central Daylight Time.

     Only shareholders who owned stock at the close of business on March 17,
2000 can vote at this meeting or any adjournments that may take place. At the
meeting we will:

     1.   Elect a Board of Directors;

     2.   Consider approving an amendment to the 1996 Stock Option Plan;

     3.   Approve the appointment of our independent auditors for 2000; and

     4.   Attend to other business properly before the meeting.

     YOUR BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE IN FAVOR OF THE THREE
PROPOSALS OUTLINED IN THIS PROXY STATEMENT.

     At the meeting we will also report on FBL's 1999 business results and other
matters of interest to shareholders.

     Enclosed with the mailing of this Proxy Statement is the 1999 Annual Report
to Shareholders. The approximate date of mailing for this proxy statement, plus
the proxy cards and Annual Report, is March 24, 2000.

                                        By Order of the Board of Directors


                                        /s/ Jerry C. Downin


                                        Jerry C. Downin
                                        SENIOR VICE PRESIDENT,
                                        SECRETARY AND TREASURER

March 24, 2000

<PAGE>



                            FBL FINANCIAL GROUP, INC.

                                 PROXY STATEMENT


                                TABLE OF CONTENTS

                                                                         PAGE
                                                                         ----
Questions and Answers ................................................     2
Proposals You May Vote On ............................................     5
 1. Election of Class A Directors ....................................     5
 2. Approval of Amendment of 1996 Stock Option Plan ..................     5
 3. Approval of Appointment of Independent Auditors ..................     5
Nominees for the Board of Directors ..................................     6
Further Information Concerning the Board .............................    10
Directors' Compensation and Benefits .................................    11
Stock Ownership of Directors and Executive Officers ..................    12
Executive Officers ...................................................    13
Executive Compensation ...............................................    15
Board Committee Report on Executive Compensation .....................    18
Performance Graph ....................................................    21
Certain Relationships and Related Party Transactions .................    22
Section 16(a) Beneficial Ownership Reporting Compliance ..............    24
Appendix A -- Restated Section 11 of 1996 Stock Option Plan ..........    25


                                        1
<PAGE>


                              QUESTIONS AND ANSWERS

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1.   Q:   WHAT MAY I VOTE ON?
     A:   1)   the election of three nominees to serve as Class A directors on
               our Board of Directors;
          2)   the approval of an amendment to the 1996 Stock Option Plan that
               will allow annual grants of options covering 1,000 shares to each
               non-employee director; and
          3)   the approval of the appointment of our independent auditors for
               2000.

- --------------------------------------------------------------------------------

2.   Q:   HOW DOES THE BOARD RECOMMEND I VOTE ON THE PROPOSALS?
     A:   The board recommends a vote FOR each of the nominees for Class A
          directors, FOR the stock option plan amendment, and FOR the
          appointment of Ernst & Young LLP as independent auditors for 2000.

- --------------------------------------------------------------------------------

3.   Q:   WHO IS ENTITLED TO VOTE?
     A:   Shareholders as of the close of business on March 17, 2000 (the record
          date) are entitled to vote at the annual meeting.

- --------------------------------------------------------------------------------

4.   Q:   HOW DO I VOTE?
     A:   Sign and date each proxy card you receive and return it in the
          pre-paid envelope. If you return your signed proxy card but do not
          mark the box as showing how you wish to vote, your shares will be
          voted FOR the three proposals. You have the right to revoke your proxy
          at any time before the meeting by: 1) notifying FBL's corporate
          secretary, 2) voting in person, or 3) returning a later dated proxy
          card.

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5.   Q:   WHO WILL COUNT THE VOTE?
     A:   ChaseMellon Shareholder Services, L.L.C. (ChaseMellon), our transfer
          agent, will receive the proxy cards and tabulate the results. This
          report will be verified by an employee of our legal department who
          will act as the inspector of election.

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6.   Q:   IS MY VOTE CONFIDENTIAL?
     A:   Proxy cards, ballots and voting tabulations that identify individual
          shareholders are mailed or returned directly to ChaseMellon. They are
          forwarded to us after the meeting. We do not receive any identifying
          information regarding how employees vote Class A shares held in their
          401(k) accounts.

- --------------------------------------------------------------------------------

7.   Q:   WHAT SHARES ARE INCLUDED IN THE PROXY CARDS?
     A:   The shares on your proxy card represent ALL of your shares, including
          those in FBL's Dividend Reinvestment Plan and shares held in custody
          by Wells Fargo for the 401(k) plan for employees. If you do not return
          your proxy card, your shares will not be voted (except for the 401(k)
          plan, see Question 8).

- --------------------------------------------------------------------------------


8.   Q:   HOW IS CLASS A COMMON STOCK IN THE 401(k) PLAN FOR EMPLOYEES VOTED?
     A:   If you hold shares of our Class A common stock through the 401(k)
          account, you must instruct the trustee, Wells Fargo, how to vote your
          shares. If you do not return your proxy card (or return it with an
          unclear voting designation, or with no voting designation at all),
          then Wells Fargo will vote the shares in your 401(k) account in
          proportion to the way the other 401(k) participants voted their
          shares.


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                                        2
<PAGE>


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9.   Q:   WHAT DOES IT MEAN IF I GET MORE THAN ONE PROXY CARD?
     A:   If your shares are registered differently and are in more than one
          account, you will receive more than one card. Sign and return all
          proxy cards to insure that all your shares are voted. We encourage you
          to have all accounts registered in the same name and address (whenever
          possible). You can accomplish this by contacting our transfer agent,
          ChaseMellon, at (888) 213-0965. Employees will receive a separate
          proxy card for shares in the Company's 401(k) plan, in addition to a
          proxy card for any shares owned directly by employees.

- --------------------------------------------------------------------------------

10.  Q:   HOW MANY SHARES CAN VOTE?
     A:   As of the record date, March 17, 2000, 29,781,633 shares of Class A
          common stock, 1,192,990 shares of Class B common stock, and 5,000,000
          shares of Series B preferred stock were issued and outstanding. Every
          shareholder of common stock is entitled to one vote for each share
          held. Each share of Series B preferred stock is entitled to two votes.
          In summary, there were a total of 40,974,623 eligible votes as of the
          record date. The Class A common shareholders and the Series B
          preferred shareholders vote together to elect the Class A directors;
          the Class B common shareholders elect the Class B directors, and all
          shareholders vote on other proposals.

- --------------------------------------------------------------------------------

11.  Q:   WHAT IS A "QUORUM"?
     A:   A "quorum" is a majority of the outstanding shares that may be present
          at the meeting or represented by proxy. There must be a quorum for the
          meeting to be held, and a proposal must receive more than 50% of the
          shares voting to be adopted. If you submit a properly executed proxy
          card, even if you abstain from voting, then you will be considered
          part of the quorum. However, abstentions are not counted in the tally
          of votes FOR or AGAINST a proposal. A WITHHELD vote is the same as an
          abstention.

- --------------------------------------------------------------------------------

12.  Q:   WHO CAN ATTEND THE ANNUAL MEETING?
     A:   Your directors and management look forward to personally greeting any
          shareholders who are able to attend. However, only persons who were
          shareholders on March 17, 2000 can vote.

- --------------------------------------------------------------------------------

13.  Q:   HOW WILL VOTING ON ANY OTHER BUSINESS BE CONDUCTED?
     A:   Although we do not know of any business to be conducted at the 2000
          annual meeting other than the proposals described in this proxy
          statement, if any other business is presented at the annual meeting,
          your signed proxy card gives authority to Ed Wiederstein, FBL's
          Chairman, and Bill Oddy, FBL's Chief Executive Officer, to vote on
          such matters at their discretion.

- --------------------------------------------------------------------------------

14.  Q:   WHO ARE THE LARGEST PRINCIPAL SHAREHOLDERS?
     A:   Iowa Farm Bureau Federation is the principal shareholder as of
          December 31, 1999. It owned 17,115,586 shares of Class A common stock
          (56.5% of that class), 761,855 shares of Class B common stock (63.9%
          of that class), and 5,000,000 shares of Series B preferred stock (100%
          of that class). The only other owner of more than 5% of any class of
          the Company's stock is Farm Bureau Mutual Insurance Company, which
          held 186,866 shares of Class B common, being 15.7% of that class. Both
          Iowa Farm Bureau Federation and Farm Bureau Mutual share our corporate
          headquarters' address, 5400 University Avenue, West Des Moines, Iowa
          50266.

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                                        3
<PAGE>


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15.  Q:   HOW ARE THE CLASS B DIRECTORS ELECTED?
     A.   Only Farm Bureau organizations may own Class B common stock. Farm
          Bureau federations or their affiliates in 15 Midwestern and Western
          states own Class B shares. All of the Class B owners have agreed they
          will vote to elect the president of each of the 15 state Farm Bureau
          federations as Class B directors. The agreement also requires the CEO
          and two other officers designated by the Chairman to be elected as
          Class B directors, and provides, in essence, that the president of the
          Iowa Farm Bureau Federation will be the Chairman as long as that
          organization retains more than 50% of the Class B shares.

- --------------------------------------------------------------------------------

16.  Q:   WHEN ARE THE SHAREHOLDER PROPOSALS FOR THE 2001 ANNUAL MEETING DUE?
     A:   All shareholder proposals to be considered for inclusion in next
          year's proxy statement must be submitted in writing to Jerry C.
          Downin, Senior Vice President, Secretary and Treasurer, FBL Financial
          Group, Inc., 5400 University Avenue, West Des Moines, Iowa 50266 by
          November 24, 2000. Additionally, FBL's advance notice bylaw provisions
          require that any shareholder proposal to be presented from the floor
          of the 2001 annual meeting must be submitted to the corporate
          Secretary at the above address by a date that is not less than 45 days
          before the first anniversary of mailing of this year's proxy
          statement. That notice needs to be accompanied by the name, residence
          and business address of the nominating shareholder, a representation
          that the shareholder is a record holder of FBL shares or holds FBL
          shares through a broker and the number and class of shares held, and a
          representation that the shareholder intends to appear in person or by
          proxy at the 2001 annual meeting to present the proposal.

- --------------------------------------------------------------------------------

17.  Q:   CAN A SHAREHOLDER NOMINATE SOMEONE AS A DIRECTOR OF THE COMPANY?
     A:   As a shareholder, you may recommend any person as a nominee for Class
          A director. Nominations for Class B directors are governed by an
          agreement between all the holders of Class B common stock. Directors,
          officers and employees of any Farm Bureau organization are not
          eligible to be Class A directors. Recommendations are made by writing
          to the Secretary of the Company not less than 45 days prior to the
          first anniversary of the mailing of this year's proxy statement. Your
          notice needs to set forth your name and address, and the name,
          address, age and principal occupation or employment of the person to
          be nominated, a representation that you are a record holder of Class A
          common stock, and intend to appear in person or proxy at the meeting
          to nominate the person specified, the number and class of shares you
          own, and the number and class of shares, if any, owned by the nominee.
          You also need to describe any arrangements between you and the nominee
          and other information as required by the Securities Exchange Act,
          including the nominee's written consent to being named in a proxy
          statement and to serve as a director if nominated.

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                                        4
<PAGE>


                            PROPOSALS YOU MAY VOTE ON


1.   ELECTION OF CLASS A DIRECTORS.

     There are three nominees for election as Class A directors, to be elected
by the vote of the Class A shareholders and holders of the Series B preferred
stock, voting together as a single class. There are 18 nominees for election as
Class B directors. They are elected by a vote of the Class B shareholders.
Detailed information on each nominee is in the following pages. All directors
are directed annually, and serve a one year term until the next annual meeting.
If any director is unable to stand for election, the board will designate a
substitute. In that case, proxies voting on the original director candidate will
be cast for the substituted candidate.

     YOUR BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR EACH OF THESE DIRECTORS.

2.   APPROVAL OF AMENDMENT TO THE 1996 STOCK OPTION PLAN.

     Item 2 would result in annual grants of nonqualified options for 1,000
shares of Class A common stock to each non-employee director of the Company and
of its first tier subsidiaries. Section 11 of the 1996 Stock Option Plan
currently provides for the issuance of a one time option covering 4,000 shares
to each non-employee director at the time they join these boards. To provide
further and continuing incentives for the non-employee directors to serve, the
amendment would remove that provision and replace it with a formula to grant
each non-employee director, annually, options to purchase 1,000 shares. The
options would be immediately exercisable, have an exercise price equal to the
closing market price of the stock on the date of grant, and expire the earlier
of ten years from the date of grant or three years from completion of the
person's service as a non-employee director. Options in year 2000 would be
issued on the date of shareholder approval. In future years, the options would
be issued January 15, which is the date the Company generally issues options to
employees. The Board has concluded that an ongoing program of option grants
would assist in continuing to align the interests of directors with
shareholders.

     The annual grants apply to a group of approximately 28 persons who are
non-employee directors of the Company, or of its two first tier subsidiaries,
Farm Bureau Life Insurance Company (Farm Bureau Life) or FBL Financial Services,
Inc. Persons serving on more than one of these boards will only receive one
annual grant. We expect that options will be granted covering approximately
28,000 shares per year under this authority, including 14,000 to persons who are
non-employee directors of the Company. The non-employee directors of the Company
and its first tier subsidiaries as a group have received options covering a
total of 216,000 shares since the initial public offering in 1996.

     The new language of Section 11 of the Stock Option Plan is reprinted as
Appendix A to this proxy statement.

     YOUR BOARD UNANIMOUSLY RECOMMENDS YOUR VOTE FOR THE APPROVAL OF THE
AMENDMENT TO THE 1996 STOCK OPTION PLAN.

3.   APPROVAL OF THE APPOINTMENT OF ERNST & YOUNG LLP AS INDEPENDENT AUDITORS.

     The audit committee has recommended, and the Board has approved, the
appointment of Ernst & Young LLP as our independent auditors for 2000 subject to
your approval. Representatives of Ernst & Young LLP will be present at the
meeting, will be available to respond to questions and may make a statement if
they so desire.


                                        5
<PAGE>


     YOUR BOARD UNANIMOUSLY RECOMMENDS A VOTE FOR THE APPOINTMENT OF ERNST &
YOUNG LLP AS INDEPENDENT AUDITORS FOR 2000.

     Abstentions or votes withheld on any of the proposals will be treated as
present at the meeting for purposes of determining a quorum, but will not be
counted as votes cast.


                      NOMINEES FOR THE BOARD OF DIRECTORS

NOMINEES FOR CLASS A DIRECTOR

     JERRY L. CHICOINE became President and Chief Executive Officer of Pioneer
Hi-Bred International, Inc. (seed corn business) in 1999, after serving as its
Executive Vice President and Chief Operating Officer since 1997. He was named a
director of Pioneer Hi-Bred in March 1998 and has served as a senior executive
of the company since 1986. He was a partner in the accounting firm of McGladrey
& Pullen from 1969 to 1986. Mr. Chicoine is a lawyer and a certified public
accountant. He is also a member of the board of directors of Des Moines Export
Council, Edge Technologies, Inc. and Iowa Health Systems.
MEMBER: Audit, Budget, and Compensation Committees
CLASS A DIRECTOR SINCE 1996  AGE: 57

     JOHN W. CREER has been President and Chief Executive Officer of the Farm
Management Company, the agricultural real estate holding and management company
wholly owned by the Church of Jesus Christ of Latter-day Saints (Mormon), since
1980. As such he is responsible for management of a substantial multi-national
resource. He is also Secretary of the worldwide church's Investment Policy
Committee. Mr. Creer is a lawyer and received a doctorate of laws degree from
the University of Munich.
MEMBER: Audit, Budget, and Class A Directors Nominating Committees
CLASS A DIRECTOR SINCE 1996  AGE: 60

     JOHN E. WALKER retired January 1, 1996 from Business Men's Assurance (BMA),
Kansas City, Missouri, where he had been the Managing Director of Reinsurance
Operations since 1979. He had been a member of the board of directors of BMA for
11 years before his retirement, and a member of its executive committee. Mr.
Walker is also a director and member of the Audit Committee of LabOne, Inc.,
Lenexa, Kansas, a publicly traded blood and urine testing business.
MEMBER: Audit, Compensation, and Class A Nominating Committees
CLASS A DIRECTOR SINCE 1996  AGE: 61


                                        6
<PAGE>


NOMINEES FOR CLASS B DIRECTOR

     EDWARD M. WIEDERSTEIN is the Chairman of the Board. He has been a director
of the Iowa Farm Bureau Federation since 1986 and in 1995 was elected President
of the Iowa Farm Bureau Federation. He is also a director and president of Farm
Bureau Mutual Insurance Company (Farm Bureau Mutual), Farm Bureau Life and
EquiTrust Life Insurance Company (EquiTrust Life), and a director of Western
Agricultural Insurance Company (Western Ag). Mr. Wiederstein owns and operates a
900 acre farm near Audubon, Iowa where he has been engaged in the business of
cattle and hog feeding and grain farming since 1973. He is also a director of
American Farm Bureau Federation, American Farm Bureau Insurance Services, Inc.
and Wellmark, Inc.
MEMBER: Executive and Compensation Committees
CLASS B DIRECTOR SINCE 1995  AGE: 51


     WILLIAM J. ODDY, FSA, MAA, was elected the Chief Executive Officer of the
Company, its major operating subsidiaries and Farm Bureau Mutual, and a Class B
Director of the Company, effective March 1, 2000. Mr. Oddy is also a director of
Berthel Fisher & Company, Berthel Fisher & Company Financial Services and
American Equity Investment Life Insurance Company. Mr. Oddy has been employed by
the Company and its affiliates since 1968, and served as Chief Operating Officer
of the Company, and Executive Vice President and General Manager of the
Company's life insurance subsidiaries, since 1997.
MEMBER: Executive and Investment Committees
CLASS B DIRECTOR SINCE 2000  AGE: 55


     JERRY C. DOWNIN is Senior Vice President, Secretary and Treasurer of the
Company, its major operating subsidiaries and Farm Bureau Mutual. He is
Executive Director, Secretary and Treasurer of the Iowa Farm Bureau Federation,
and Vice President and Treasurer of Farm Bureau Management Corporation
(Management Corp.), a subsidiary of the Iowa Farm Bureau Federation. He was
elected to all of those positions in March 2000 after his predecessor, Richard
D. Harris, accepted a position as Chief Administrator of the American Farm
Bureau Federation. Mr. Downin has been employed by the Iowa Farm Bureau
Federation since 1968. He has previously worked for the federation as Director
of Organization, Director of Public Affairs, State Legislative Director,
Director of Environmental Affairs and Regional Manager. He serves on the Board
of Directors of Children and Families Services of Iowa and the Iowa Taxpayers
Association.
MEMBER: Executive Committee
CLASS B DIRECTOR SINCE 2000  AGE: 58

     STEPHEN M. MORAIN is Senior Vice President and General Counsel. He also
serves as General Counsel and Assistant Secretary of the Iowa Farm Bureau
Federation; General Counsel, Secretary and director of Management Corp.; and
Senior Vice President and General Counsel of the Company's major operating
subsidiaries and of Farm Bureau Mutual. Mr. Morain is also a director of Iowa
Business Development Finance Corporation, chairman and a director of Edge
Technologies, Inc., and a director and Secretary of the Iowa Agricultural
Finance Corporation. Mr. Morain has been employed by the Company and its
affiliates since 1977.
MEMBER: Executive and Investment Committees
CLASS B DIRECTOR SINCE 1996  AGE: 54


                                        7
<PAGE>


     ROGER BILL MITCHELL is the First Vice Chair of the Company. He has been
President of the Colorado Farm Bureau since 1991. Mr. Mitchell is also
President and director of Colorado Farm Bureau Mutual Insurance Company, a
director of Western Ag and a member of the Colorado Water Quality Control
Commission. Mr. Mitchell is managing general partner of Mitchell Ag Production,
a family limited partnership with his two sons, which is a ten quarter potato
and barley farming operation in the San Luis Valley of south central Colorado.
MEMBER: Budget Committee
CLASS B DIRECTOR SINCE 1994  AGE: 55

     KAREN J. HENRY is the Second Vice Chair of the Company. She was elected as
President of the Wyoming Farm Bureau Federation in 1994, after having served as
a director since 1992, and is also a director of American Farm Bureau Insurance
Services, Inc. Ms. Henry is a director and President of Mountain West Farm
Bureau Mutual Insurance Company and a director of Western Ag. She is involved
in a family ranch and cattle operation.
CLASS B DIRECTOR SINCE 1995  AGE: 53

     ERIC K. AASMUNDSTAD became a Class B Director of the Company in February
2000 after being elected President of the North Dakota Farm Bureau Federation in
late 1999. He joined its board of directors, and the board of NODAK Mutual
Insurance Company, in 1997. He is also a director of FB Bancorp. Mr. Aasmundstad
farms 4,000 acres near Devils Lake, North Dakota, raising wheat, durum barley,
flax, pinto and navy beans, and confectionery sunflowers. He also owns a custom
harvest business operating in six states.
CLASS B DIRECTOR SINCE 2000  AGE: 41

     STANLEY R. AHLERICH became a Class B Director of the Company in February
2000 after being elected President of the Kansas Farm Bureau Federation in late
1999. His farm in Cowley County, Kansas, consists of dryland crops with some
limited sprinkler irrigation. He has been active in all facets of his county and
state Farm Bureau organizations, and previously served one year on the board of
directors of American Farm Bureau Federation. He is a member of the board of
directors of Commerce Bank of Wichita.
CLASS B DIRECTOR SINCE 2000  AGE: 48

     KENNETH R. ASHBY has been the President of the Utah Farm Bureau Federation
since November 1986. He is a director and Vice President of Utah Farm Bureau
Insurance Company and a director of Farm Bureau Life. Mr. Ashby has been
President and General Manager of Ashby's Valley View Farms since September
1966.
MEMBER: Class A Directors Nominating Committee
CLASS B DIRECTOR SINCE 1994  AGE: 59

     O. AL CHRISTOPHERSON has been President of the Minnesota Farm Bureau
Federation since December 1988 and is also a director of Farm Bureau Mutual and
American Ag. Mr. Christopherson is also a director of the American Farm Bureau
Federation and serves on a number of agricultural boards including the
Agricultural Utilization and Research Institute. Mr. Christopherson is a
diversified grain and livestock farmer from Pennock, Minnesota, where he
operates an 1,800 acre family farm, raising hogs, corn, soybeans, and wheat.
MEMBER: Compensation Committee
CLASS B DIRECTOR SINCE 1994  AGE: 59


                                       8
<PAGE>


     KENNY J. EVANS is President and a director of the Arizona Farm Bureau
Federation. Mr. Evans, a farmer, corporate executive and business owner, is
also a former Chairman of the National Agricultural Labor Advisory Committee
and a former Chairman of the Arizona Commission of Agriculture and
Horticulture. He is a director and President of Western Ag.
MEMBER: Budget Committee
CLASS B DIRECTOR SINCE 1994  AGE: 54

     RICHARD G. KJERSTAD and his family have extensive farming and cattle
ranching operations in western South Dakota. Mr. Kjerstad was elected President
of the South Dakota Farm Bureau Federation in 1995. He is also a director of
Farm Bureau Life. In 1998 Mr. Kjerstad pleaded guilty to a single misdemeanor
count under the Lacey Act, which is a federal statute designed to enforce state
hunting laws. Mr. Kjerstad was placed on probation for a period of two years
(ending December 2000). The conditions of Mr. Kjerstad's probation included
three months of home detention (ending April 1999), 240 hours of community
service, and a $5,000 fine. Mr. Kjerstad was accused of transferring a resident
deer hunting license to a nonresident hunter, in violation of South Dakota law.
CLASS B DIRECTOR SINCE 1995  AGE: 57

     G. STEVEN KOUPLEN became a Class B Director in February 2000, following his
late 1999 election as President of the Oklahoma Farm Bureau Federation. Mr.
Kouplen has a commercial Hereford cow-calf operation on 2,000 acres near Beggs,
Oklahoma, which also includes a small grain operation consisting of wheat, milo
and alfalfa. He was recently elected to the board of directors of American Farm
Bureau Federation.
CLASS B DIRECTOR SINCE 2000  AGE: 49

     DAVID L. MCCLURE is a farmer-rancher raising wheat, barley, hay, and
cattle in the Lewistown, Montana area. Mr. McClure has been President of the
Montana Farm Bureau Federation since 1987 and is also a director and Vice
President of Mountain West Farm Bureau Mutual Insurance Company, and a director
of Western Ag and of Mountain States Legal Foundation.
MEMBER: Budget Committee
CLASS B DIRECTOR SINCE 1994  AGE: 60

     BRYCE P. NEIDIG has been President of the Nebraska Farm Bureau Federation
and of Farm Bureau Insurance Company of Nebraska since 1981. He is also a
director of Farm Bureau Life, American Ag and Western Ag. Mr. Neidig is also a
director of the American Farm Bureau Federation and a director of Nebraska Blue
Cross Blue Shield. He raises irrigated and dry land corn as well as soybeans and
alfalfa on his Madison County farm.
CLASS B DIRECTOR SINCE 1994  AGE: 68

     HOWARD D. (DAN) POULSON has been President and Administrator of the
Wisconsin Farm Bureau Federation and President of its affiliated companies,
including Rural Mutual Insurance Company, since August 1991. He has served on
the board of directors of Wisconsin Farm Bureau since 1969, and is also a
director of the American Farm Bureau Federation. He was appointed to the State
of Wisconsin Department of Natural Resources Board in October 1995. Mr. Poulson
is also a director of Farm Bureau Life. He operates a 250 acre grain farm near
Palmyra in Jefferson County, Wisconsin.
MEMBER: Compensation Committee
CLASS B DIRECTOR SINCE 1994  AGE: 63


                                        9
<PAGE>


     FRANK S. PRIESTLEY was elected President of the Idaho Farm Bureau
Federation in 1997, having first been elected to the Board of Directors of Idaho
Farm Bureau Federation in 1985. He is also President and a director of Farm
Bureau Mutual Insurance Company of Idaho and Farm Bureau Finance Company
(Idaho). Mr. Priestley graduated from Western College of Auctioneering in 1967
and has actively practiced auctioning. He operates a family dairy farm near
Franklin, Idaho.
CLASS B DIRECTOR SINCE 1998  AGE: 51

     JOHN J. VAN SWEDEN is President and a director of the New Mexico Farm and
Livestock Bureau, President and a director of Western Farm Bureau Mutual
Insurance Company, and a director of Western Ag. He is also President of V7
Ranch Co., Inc., which has been in his family for five generations since 1868.
This is a cow/calf/yearling and ranch operation, producing approximately 650
tons of hay per year, in the area of Raton, New Mexico.
MEMBER: Class A Directors Nominating Committee
CLASS B DIRECTOR SINCE 1994  AGE: 52


              FURTHER INFORMATION CONCERNING THE BOARD OF DIRECTORS

     The Board of Directors met five times during 1999. Each director attended
at least 75% of the Board meetings and committee meetings of which they were
members. The committees of the Board of Directors and the number of meetings
held by each committee in 1999 were:

                                                       NUMBER OF MEETINGS
     COMMITTEE NAME                                     HELD DURING 1999
     --------------                                    ------------------
     Executive Committee ............................           12
     Audit Committee ................................            4
     Budget Committee ...............................            1
     Compensation Committee .........................            2
     Class A Directors Nominating Committee .........            1
     Class B Directors Nominating Committee .........            1

     The Executive Committee is composed of Messrs. Wiederstein (Chairman),
Downin, Morain and Oddy. The Executive Committee may exercise all powers of the
Board of Directors during intervals between meetings of the Board, except for
matters reserved to the Board by the Iowa Business Corporation Act, and except
for removal or replacement of the Chairman or Chief Executive Officer.

     The Audit Committee consists of Class A directors Messrs. Chicoine, Creer
and Walker, with Mr. Chicoine serving as Chairman. The Audit Committee must
include only Class A directors who are independent of management and free from
any relationships that would interfere with the exercise of independent
judgment. The Audit Committee reviews the professional services to be provided
by the Company's independent auditors and the independence of the auditors from
management of the Company. The Audit Committee also reviews the scope of the
audit by the Company's independent auditors, the annual and quarterly financial
statements of the Company, the Company's system of internal accounting controls
and other matters involving the accounting, auditing and financial reporting
practices and procedures of the Company as it may find appropriate or as may be
brought to its attention, and meets from time to time with members of the
Company's internal audit staff. In addition to the usual and customary functions
of an Audit Committee governed by the requirements of the New York Stock
Exchange, the Audit Committee is required to review with the auditors and
management any material transaction or series of similar transactions to which
the Company was, within the past year, or


                                       10
<PAGE>


is currently expected to be, a party, and with respect to which a director,
executive officer, or holder of more than five percent of any class of stock of
the Company is a party. If the Audit Committee determines that any transaction
or proposed transaction between the Company and Farm Bureau Mutual is unfair to
the Company, the Company is required to submit the matter to a coordinating
committee for resolution.

     The Class A Directors Nominating Committee nominates candidates for
election to the Board as Class A directors. The Committee members are nominated
by the Chairman of the Board, and include Messrs. Ashby, Creer, Van Sweden and
Walker, with Mr. Ashby serving as Chairman. The committee must include at least
two-thirds of the Class A directors and may consist of up to five members of the
Board nominated by the Chairman of the Board. Any action of the Class A
Directors Nominating Committee requires the concurrence of at least 50% of the
Class A directors who are members of the committee.

     The Compensation Committee has oversight responsibility with respect to
compensation matters involving executive officers of the Company. The
Compensation Committee is composed of Messrs. Wiederstein, Chicoine,
Christopherson, Poulson and Walker, with Mr. Wiederstein serving as the Chairman
of the committee.

     The Budget Committee is designated by the Chairman of the Board and
composed of Messrs. Mitchell, Chicoine, Creer, Evans and McClure, with Mr.
Mitchell as Chairman. The Budget Committee reviews all budgets proposed by
management and makes recommendations regarding them to the Board of Directors.

     The Company has also established an Investment Committee which includes
Messrs. Morain and Oddy and four additional executive officers, and an Advisory
Committee, and may establish other committees in its discretion. The Advisory
Committee is composed of certain executives of Farm Bureau affiliated insurance
companies in the Company's market territory.


                      DIRECTORS' COMPENSATION AND BENEFITS

     All non-employee directors receive an annual retainer of $2,000, a fee of
$1,000 for each board meeting attended and a fee of $500 for each committee
meeting attended. In addition, Class A directors receive an annual retainer of
$13,333. Directors may elect to receive their fees in cash, in shares of Class A
common stock, or in deferred stock equivalent units pursuant to the Director
Compensation Plan. All directors are reimbursed for travel expenses incurred in
attending board or committee meetings. In the past, each non-employee director
received an option to purchase 4,000 shares of Class A Common Stock when
initially elected to the Board. Under the proposed amendment to the Stock Option
Plan, each non-employee director would receive options to purchase 1,000 shares
each year. See "Item 2: Approval of Amendment To 1996 Stock Option Plan".


                                       11
<PAGE>


              STOCK OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS


     The following table shows how much Class A common stock was owned by each
director nominee, and each executive officer named in the Summary Compensation
Table, as of March 14, 2000. The percentage of Company shares beneficially owned
by any Company director nominee or by all directors and officers of the Company
as a group, does not exceed 1%.

                                                                SHARES
                                                             BENEFICIALLY
     NAME                                                        OWNED
     ----                                                    ------------
     Eric K. Aasmundstad ..................................    4,000(a)
     Stanley R. Ahlerich ..................................    4,300(a)
     Kenneth R. Ashby .....................................    4,000(a)
     Jerry L. Chicoine ....................................    7,107(a)
     O. Al Christopherson .................................    4,568(a)
     John W. Creer ........................................    5,537(a)
     Jerry C. Downin ......................................        0
     Kenny J. Evans .......................................    4,000(a)
     Karen J. Henry .......................................    4,593(a)
     Timothy J. Hoffman ...................................   49,294(c)(d)
     Richard G. Kjerstad ..................................   11,000(a)
     G. Steven Kouplen ....................................        0
     David L. McClure .....................................    2,000(b)
     Roger Bill Mitchell ..................................    3,500(b)
     Stephen M. Morain ....................................   64,330(c)(d)(e)
     Bryce P. Neidig ......................................    4,799(a)
     James W. Noyce .......................................   44,401(c)(d)
     William J. Oddy ......................................   81,064(c)(d)
     Howard D. Poulson ....................................    4,000(a)
     Frank S. Priestley ...................................    4,000(a)
     John J. Van Sweden ...................................    4,000(b)
     John E. Walker .......................................    7,467(a)
     Edward M. Wiederstein ................................   32,384(c)(d)
     All directors and executive officers
       as a group (31 persons) ............................  515,396(a)(b)(c)(d)


- --------------------

(a)  Includes 4,000 shares subject to options exercisable within 60 days.

(b)  Includes shares subject to options exercisable within 60 days for the
     following directors: McClure, 2,000; Mitchell, 3,500; Van Sweden, 331.


(c)  Includes shares held in Company 401(k) Savings Plan by the following
     executive officers: Hoffman, 2,078; Morain, 5,945; Noyce, 4,212; Oddy,
     10,882, and Wiederstein, 234.

(d)  Includes shares subject to options exercisable within 60 days held by the
     following executive officers: Hoffman, 47,016; Morain, 54,525; Noyce,
     39,369; Oddy, 69,382, and Wiederstein, 31,150.


(e)  Mr. Morain disclaims beneficial ownership of 1,860 shares owned by his
     children.


                                       12
<PAGE>


                               EXECUTIVE OFFICERS

     Most of our executive and other officers devote all of their time to the
affairs of the Company. Services performed for affiliates are charged to the
affiliates on the basis of a time allocation and the affiliates are required to
reimburse the Company for the cost of services. As explained in the section
"Certain Relationships and Related Party Transactions -- Management and
Marketing Agreements," we receive management fees for managing our affiliates.
Three officers, Mr. Wiederstein, Mr. Downin and Mr. Morain, are also employed by
Management Corp., a wholly owned subsidiary of the Iowa Farm Bureau Federation,
and they are compensated by the Company for their services to the Company and by
Management Corp. for their services to it based on the portion of their time
expected to be expended on behalf of each entity.

     The current executive officers of the Company are as follows:

NAME                        AGE                    POSITION
- ----                        ---   ----------------------------------------------

Edward M. Wiederstein ...   51    Chairman of the Board and Director

William J. Oddy .........   55    Chief Executive Officer and Director

Jerry C. Downin .........   58    Senior Vice President, Secretary and Treasurer
                                  and Director

Stephen M. Morain .......   54    Senior Vice President and General Counsel
                                  and Director

Timothy J. Hoffman ......   49    Chief Administrative Officer

James W. Noyce ..........   44    Chief Financial Officer

John M. Paule ...........   43    Chief Marketing Officer

JoAnn W. Rumelhart ......   46    Executive Vice President

James P. Brannen ........   37    Vice President, Controller

Thomas E. Burlingame ....   55    Vice President, Associate General Counsel

Barbara J. Moore ........   48    Vice President, Property-Casualty Operations

Lou Ann Sandburg ........   51    Vice President, Investments

Lynn E. Wilson ..........   50    Vice President, Life Sales


     The following describes the business experience, principal occupation and
employment during the last five years of the executive officers:

     Biographical information for Messrs. Wiederstein, Downin, Morain and Oddy
is found above under "Election of Directors."

     Timothy J. Hoffman, FSA, CLU, ChFC, FLMI, LLIF, MAAA, was named Chief
Administrative Officer in January 2000 after serving as Chief Property-Casualty
Officer of the Company and Executive Vice President and General Manager of the
Company's property-casualty affiliates since March 1997. He had been Chief
Marketing Officer since 1993. He is a member of the Investment Committee. Mr.
Hoffman has been employed by the Company and its affiliates since 1971.

     James W. Noyce, CPA, FCAS, ASA, FLMI, MAAA, was appointed Chief Financial
Officer of the Company and its major operating subsidiaries in January 1996.
Additionally, in January 2000 he was named Executive Vice President and General
Manager of the four property-casualty companies


                                       13
<PAGE>


managed by the Company. He is a member of the Investment Committee, and
Chairman of the Asset Liability Committee of the life insurance companies. Mr.
Noyce has been employed by the Company and its affiliates since 1985. He is
also a director of Berthel, Fisher & Company, Berthel, Fisher & Company
Financial Services, Inc. and Berthel, Fisher & Company Leasing Services, Inc.


     John M. Paule was appointed Chief Marketing Officer in January 2000 after
serving as Vice President, Corporate Administration from August 1998 and Vice
President, Information Technology from January 1998. He joined the Company in
1997. Mr. Paule had been employed by IBM Corporation since 1978, including
during his last five years of employment being its manager of the North American
general business insurance segment and its senior state executive in Iowa. He is
a member of the Board of Directors of the West Des Moines Community School
District, and President and a director of the West Des Moines Chamber of
Commerce.

     JoAnn W. Rumelhart, FSA, MAAA, was named Executive Vice President and
General Manager of the Company's three life insurance subsidiaries in January
2000. She was Vice President -- Life Operations of the Company and its major
operating subsidiaries from July 1994. She began working for the Company in
1978, and served as Vice President -- Client Services from January 1991. She is
a member of the Investment Committee.


     James P. Brannen, CPA, was appointed Vice President, Controller of the
Company and of its major operating subsidiaries in January 2000. He is the
Chairman of the Benefits Administration Committee for each of the companies. Mr.
Brannen has been employed by the Company and its affiliates since 1992. He is
also on the Board of Directors of Junior Achievement of Central Iowa.

     Thomas E. Burlingame is Vice President, Associate General Counsel of the
Company and its major operating subsidiaries. Mr. Burlingame has been employed
by the Company and its affiliates since 1980.

     Barbara J. Moore, CPCU, AIM, Are, AAM, was named Vice President,
Property-Casualty Operations of the Company and its major operating subsidiaries
in January 2000. She had served as Vice President, Market Development for the
prior year. Earlier, Ms. Moore was Vice President, Property-Casualty Operations
from 1997 to 1998, and Senior Vice President of Property-Casualty Operations for
Western Ag and Western Mutual from 1991 to 1996. Ms. Moore has been employed by
the Company and its affiliates since 1978.

     Lou Ann Sandburg, CFA, FLMI, was named Vice President, Investments in
January 1998. She joined the Company in 1980 as the portfolio manager of the
money market fund, and later assumed the management of the tax-exempt bonds and
mortgage-backed securities portfolios. Ms. Sandburg was Securities Vice
President in 1993 and Investment Vice President, Securities, from 1994 through
1997. She serves on the Asset-Liability Committee, the Investment Committee and
the Credit Committee. She is past president and board member of the Iowa Society
of Financial Analysts.

     Lynn E. Wilson, CLU, CHFC, MSFS, was named Vice President, Life Sales in
March 1997, after serving as Vice President, Multi-State Sales since July 1994.
From 1989 to July 1994 he was Senior Vice President of Marketing for Western
Farm Bureau Life Insurance Company. He was an agent, and an agency manager, from
1973 to 1985.


                                       14
<PAGE>


                             EXECUTIVE COMPENSATION


     The following table summarizes the compensation expense paid by the Company
and certain affiliates to the Chief Executive Officer and to the Company's four
most highly compensated executive officers, other than the Chief Executive
Officer, who were serving on December 31, 1999, for services rendered to the
Company and its affiliates in all capacities during the fiscal years ended
December 31, 1997, 1998 and 1999.


                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                          LONG TERM
                                                                        COMPENSATION
                                          ANNUAL COMPENSATION              AWARDS
                                   --------------------------------     -------------
                                                                                           ALL OTHER(c)
NAME AND PRINCIPAL POSITION(a)     YEAR       SALARY        BONUS       OPTIONS(#)(b)     COMPENSATION
- ------------------------------     ----      --------      --------     -------------     -------------
<S>                                <C>       <C>           <C>                <C>            <C>
Thomas R. Gibson (d)               1997      $322,000      $106,630           7,000          $30,025
 Chief Executive Officer           1998       375,000       130,948           5,808           35,595
                                   1999       423,000       134,913           2,087           43,076

Stephen M. Morain                  1997       266,215        66,118           2,812           20,440
 Senior Vice President and         1998       296,600        77,678           2,498           22,984
 General Counsel                   1999       321,600        76,929             815           24,107

William J. Oddy (d)                1997       262,000        86,761           6,470           27,194
 Chief Executive Officer           1998       291,500       101,790           1,808           31,622
                                   1999       320,000       102,062           1,239           35,166

Timothy J. Hoffman                 1997       200,000        62,256          16,018           19,881
 Chief Administrative Officer      1998       231,000        80,664           1,644           22,525
                                   1999       256,000        81,650           1,087           29,097

James W. Noyce                     1997       183,000        45,450           2,250           11,193
 Chief Financial Officer           1998       220,000        76,823           9,068           24,414
                                   1999       245,000        78,141           1,087           26,482
</TABLE>

- --------------------
(a)   These executives receive all their compensation from the Company (except
      for Mr. Morain who receives approximately 15% of his compensation from
      Management Corp.). The Company charges a management fee for services
      provided by these executives to the Company's affiliates. See "Certain
      Relationships and Related Party Transactions -- Management and Marketing
      Agreements."

(b)   Awards include qualified and nonqualified stock options. The options have
      vesting periods as described in "Option Grants in Last Fiscal Year" table.
      Unvested options are forfeited upon voluntary termination of employment
      with the Company. All options will vest in the event of a change of
      control of the Company.

(c)   All other compensation includes such items as the cost of life insurance
      coverage, the value of personal use of a company fleet automobile or cash
      fleet allowance, a company flex cash (cafeteria) account and educational
      bonus.


(d)   Mr. Gibson retired as Chief Executive Officer March 1, 2000, at which time
      Mr. Oddy became Chief Executive Officer.



                                       15
<PAGE>


                        OPTION GRANTS IN LAST FISCAL YEAR

      The following table relates to stock options granted during the last
fiscal year to the named executive officers under the Company's 1996 Class A
Common Stock Compensation Plan. No stock options, freestanding stock
appreciation rights (SARs) or other equity-based awards were granted to any
executive officer or other persons by the Company prior to 1996.

<TABLE>
<CAPTION>
                                            PERCENT OF TOTAL
                         NUMBER OF         OPTIONS GRANTED TO
                   SECURITIES UNDERLYING      EMPLOYEES IN        EXERCISE OR     EXPIRATION      GRANT DATE
                   OPTIONS GRANTED(a)(c)      FISCAL YEAR      BASE PRICE($/SH)      DATE      PRESENT VALUE(b)
                   ---------------------   ------------------  ----------------   ----------   ----------------
<S>                        <C>                     <C>             <C>             <C>              <C>
Thomas R. Gibson           2,087                   8.5%            $  23.00        1/15/09          $8,819
Stephen M. Morain            815                   3.3                23.00        1/15/09           3,444
William J. Oddy            1,239                   5.1                23.00        1/15/09           5,236
Timothy J. Hoffman         1,087                   4.4                23.00        1/15/09           4,593
James W. Noyce             1,087                   4.4                23.00        1/15/09           4,593
</TABLE>

- --------------------
(a)   The exercise price of the options is the fair market price on the date of
      grant. Each of these options has a term of up to 10 years and becomes
      exercisable in five approximately equal annual installments on each of the
      first, second, third, fourth and fifth anniversaries of the date of grant.
      Unvested options are forfeited upon a voluntary termination of employment
      with the Company. Options vest in the event of a change of control of the
      Company. The options granted are incentive stock options to the extent
      permitted under the Plan and the Internal Revenue Code, and the remainder
      are nonqualified stock options.

(b)   The grant date present value of these options was estimated using a
      Black-Scholes option pricing model with the following weighted average
      assumptions: risk-free interest rate of 4.82%; dividend yield of 2.1%;
      volatility factor of the expected market price of the Company's Class A
      Common Stock of .13, and a weighted average life expectancy of the options
      of 6.25 years. The weighted average grant date fair value of the options
      granted during 1999 was $4.23 per share. The actual value, if any, an
      executive may realize will depend on the excess of the stock price over
      the exercise price on the date the option is exercised, giving no
      assurance that the value realized by a named individual will be at or near
      the value estimated by the Black-Scholes model.

(c)   In 1997, 1998 and 1999, options for the purchase of 137,684, 105,143 and
      24,333 shares, respectively, of Class A common stock were granted, leaving
      1,634,330 shares of Class A common stock available for grant as additional
      Awards under the Plan, including 44,054 shares previously forfeited. To
      date, no grants of SARs or stock bonuses have been made under the Plan.

                       AGGREGATED OPTIONS/SAR EXERCISES IN
                 LAST FISCAL YEAR AND FY-END OPTIONS/SAR VALUES

     The following table describes the exercise of options during the last
fiscal year and value of unexercised options held as of the end of the fiscal
year, by the named executive officers:

<TABLE>
<CAPTION>
                                                     NUMBER OF SECURITIES                 VALUE OF
                        SHARES                      UNDERLYING UNEXERCISED        UNEXERCISED IN-THE-MONEY
                     ACQUIRED ON       VALUE      OPTIONS/SARS AT FY-END(#)      OPTIONS/SARS AT FY-END($)
NAME                   EXERCISE      REALIZED     EXERCISABLE/UNEXERCISABLE     EXERCISABLE/UNEXERCISABLE(a)
- ----                 -----------     --------     -------------------------     ----------------------------
<S>                    <C>            <C>               <C>                            <C>
Thomas R. Gibson          0               0             84,601/64,694                  931,632/646,532
Stephen M. Morain         0               0             53,301/38,954                  591,243/404,587
William J. Oddy           0               0             68,049/50,640                  749,173/522,560
Timothy J. Hoffman        0               0             43,968/36,839                  462,491/346,148
James W. Noyce          500           6,000             36,889/33,144                  394,853/287,331
</TABLE>

- --------------------
(a)   Value determined from market price at fiscal year end ($20.00) less
      exercise price. The actual value, if any, that an executive may realize
      will depend on the stock price on date of exercise of an option, so there
      is no assurance the value stated would be equal to the value realized by
      the executive.


                                       16
<PAGE>


                                PENSION BENEFITS

     Employees are generally covered under the Farm Bureau Retirement Plan and
the Iowa Farm Bureau Federation Affiliates Supplemental Retirement Plan (Pension
Plans). The two plans operate as a single plan to provide total benefits to all
participants. The former is a qualified plan under Section 401(a) and the latter
plan is a nonqualified plan which provides benefits according to the overall
plan formulas, but includes compensation exceeding $160,000 under Section
401(a)(1) and provides benefits provided by the formula which are otherwise
limited by Section 415 of the Internal Revenue Code. The pension plans are
available to all employees and officers generally and provide for the same
method of allocation of benefits between management and non-management
participants. Active participants include employees over age 21 who have worked
at least one year and provided at least 1,000 hours of service during that year.
The pension table below reflects the total pension benefits provided according
to remuneration and completed years of service.

                         ANNUAL PENSION PLAN BENEFITS*

                                           YEARS OF SERVICE
  ASSUMED HIGH      ------------------------------------------------------------
36-MONTH AVERAGE
 ANNUAL SALARY         15           20           25            30           35
- ----------------    --------     --------     --------     --------     --------
    $150,000        $ 48,750     $ 67,500     $ 86,250     $105,000     $105,000
     200,000          65,000       90,000      115,000      140,000      140,000
     250,000          81,250      112,500      143,750      175,000      175,000
     300,000          97,500      135,000      172,500      210,000      210,000
     350,000         113,750      157,500      201,250      245,000      245,000
     400,000         130,000      180,000      230,000      280,000      280,000
     450,000         146,250      202,500      258,750      315,000      315,000
     500,000         162,500      225,000      287,500      350,000      350,000

- --------------------
*The above table is a calculation of benefits according to the formula for
services rendered prior to 1998.

     The credited years of service as of December 31, 1999 for Messrs. Gibson,
Morain, Oddy, Hoffman and Noyce were 33, 22, 31, 28 and 14, respectively.

     The plan is a defined benefit plan which provides monthly income to
retirees who have worked for at least 10 years and attained age 55. The amount
provided is a percentage of the high 36 consecutive month average salary
calculated according to the following formula: For service prior to 1998, 2% per
year for the first 10 years of service, plus 21/2% for each year above 10 years
of service up to 30 years of service. Unreduced early retirement benefits are
provided upon attainment of 85 age plus service points. For service after 1997,
1.675% per year of service, plus, upon attainment of 85 age plus service points,
 .325% per year of service to age 65. After age 65, 1.675% per year of service,
plus .325% per year of service times the average salary less social security
covered compensation.

     Years of service include all years in which an individual first exceeds
1,000 hours of service and any year thereafter in which the person exceeds 500
hours of service.

     The plan formula provides a monthly benefit for life with a guarantee of
120 monthly payments. Other options, including lump sum, are available to the
retiree on an actuarially equivalent basis.

     The compensation covered by the Pension Plan is calculated based upon total
salary and bonuses paid to the participant during the given year.


                                       17
<PAGE>


     The annual benefits shown in the above table are not reduced to reflect the
limitations imposed by federal tax laws, which place upper limits on the
benefits which may be provided to any individual by tax qualified pension plans.
The Iowa Farm Bureau Affiliates Supplemental Retirement Plan is an unfunded,
non-qualified plan, which provides that it will pay directly the difference
between the retirement benefit in the absence of Internal Revenue Code Section
401(a)(17) and Section 415 limitations and the benefits actually calculated
under the Farm Bureau Retirement Plan, in compliance with federal limitations.

OTHER COMPENSATION PLANS


     The Company and Farm Bureau Mutual sponsor a management performance (bonus)
plan in which executives, department heads and other management level personnel
participate. On an annual basis, the companies establish various and distinct
goals for executives, department heads and other managers. Goals generally
relate to such matters as Farm Bureau membership levels, life insurance and
property-casualty new business production, expense levels and earnings per
share. Attainment of Company goals is targeted to result in payment of cash
bonuses ranging up to 331/3% of base salary for Messrs. Gibson, Oddy, Hoffman
and Noyce, and up to 8% for the entry level of management. Exceptional
performance could increase cash bonuses up to 50% of base salary for the
executive group and up to 12% for the entry level of management. Payment of the
performance incentive is made annually in a single, separate lump sum payment on
or before February 14th of the ensuing year.


     The Company also has a trustee qualified 401(k) plan for all employees
after 30 days of employment and attainment of age 21. Employee contributions up
to 4% of compensation are matched by Company contributions on a 50% basis,
subject to Employee Retirement Income Security Act (ERISA) limitations with the
match paid in shares of the Company's Class A Common Stock.


                BOARD COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The Compensation Committee is responsible for oversight of compensation
policies which govern annual compensation, stock ownership programs, and
employee benefit programs for the executive officers as well as other employees
of the Company and its subsidiaries. The committee was established in July 1996
at the time of the Company's initial public offering. It has affirmed the
Company's historical compensation framework and expects to continue examining
the relationship of the compensation criteria to existing systems and
incentives.

COMPENSATION CRITERIA

     In making compensation determinations, the committee considers and
endeavors to attain the following goals:

      1)    attract and retain highly qualified and motivated executive officers
            and employees,

      2)    encourage and reward achievement of annual and long-term financial
            goals and operating plans of the Company, and

      3)    encourage executive officers and employees to become shareholders
            with interests aligned with those of other shareholders.

     The committee's policy with regard to the compensation of executive
officers is to meet the foregoing goals thorough a combination of base salary,
annual bonus, stock ownership, and other benefits with a particular focus on
encouraging executive officers to attain performance goals that are designed to
favorably impact overall Company performance.


                                       18
<PAGE>


COMPENSATION COMPONENTS

     The basic components of compensation for executive officers, including
those individuals listed in the Summary Compensation Table, are in four areas:

     BASE SALARY: The committee sets salary ranges annually which are intended
to reflect the median level of base pay for comparable positions at companies of
similar size and complexity. The committee reviews salary survey data provided
by independent survey consultants. Based on the scope and responsibility of the
position in the survey compared to the scope and responsibility of the position
at the Company, the committee determines whether the officer's salary range
should be set above or below the median level of the industry. To determine the
level of a specific salary within its range, the committee considers management
input regarding the officer's length of service in the position, experience, and
management skills in handling short and long range issues. In addition, the
committee reviews the officer's performance during the prior year measured
against predetermined corporate and individual plans and objectives set by
management.

     ANNUAL BONUS: The committee believes that a significant portion of annual
cash compensation for the executive officers should be variable ("at risk") and
tied to the Company's financial results. The Company annually establishes
profit, growth, and other goals. Attainment of the goals is designed to produce
bonuses to the executive officers of up to 331/3% of base salary, with
exceptional performance allowing bonus payments up to 50% of base salary.

     The committee may use its discretion to modify a portion of a participant's
award, either upward or downward, based on management's recommendation of the
participant's contribution to the achievement of goals.

     STOCK OWNERSHIP: The committee believes that a fundamental goal of
executive compensation is to encourage and create opportunities for long-term
executive stock ownership. The Committee expects that over time, executive
officers will establish ownership positions that are of significant value as a
percentage of their annual salary.

     The Employee Stock Option Plan provides for the award of stock options
(nonqualified and incentive stock options), stock appreciation rights ("SARs"),
and shares of restricted stock. The Board of Directors encourages ownership of
Company stock through the grant of options to participants in the Plan. To
determine who will participate and the amount of awards, the Company adopted a
formula which covers key management employees, and bases awards on their
position, salary, and previous grants. Generally, the amount increases with the
level of position. The committee and the Board intend to make grants of options
on an annual basis and establish a vesting schedule at each grant date. The
options granted in 1996 in conjunction with the initial public offering were
"front end loaded" to represent the bulk of grants to be made under the formula
during the first four years of the Plan. The options vest in 20% increments on
the first, second, third, fourth, and fifth anniversary of the grant date. In
1996, a total of 1,642,464 options were awarded to 111 participants. In 1997,
137,684 options were awarded to 74 participants. In 1998, 105,143 options were
awarded to 75 participants. In 1999, 24,433 options were awarded to 72
participants.

     EMPLOYEE BENEFITS: The Company offers benefit plans such as vacation,
medical, life and disability insurance to executive officers on the same basis
as offered to all employees.


     CEO COMPENSATION: The compensation of Mr. Gibson in 1999 included the
above four factors. Mr. Gibson was Chief Executive Officer of the Company since
its formation in 1993 to March 1, 2000, and chief executive officer of its
major operating subsidiaries since 1991. His base salary was set based



                                       19
<PAGE>


on market factors, his prior performance and in part in recognition of his
additional responsibilities with formation of the Company and its growth. Under
Mr. Gibson's leadership, the Company grew both internally and by combining other
Farm Bureau insurance entities either under management agreements or as
subsidiaries. The Company believes it is well positioned to continue its
internal growth due to its geographic spread, diverse product portfolio and
ability to cross sell its various products to its existing customers. The
Company's current strategy is to also expand through product alliances with
other Farm Bureau companies, and through distribution of products outside the
Farm Bureau network. Mr. Gibson's base salary was increased by 12.8% in 1999 to
$423,000, and he earned a bonus equal to 31.9% of that base salary based on 1999
Company performance of established goals. Mr. Gibson was awarded options for
2,087 shares of Class A Common Stock in 1999, which is 8.5% of the awards
granted to all employees in the year. The compensation of Mr. Oddy, CEO since
March 1, 2000, has been established based on the same factors.

TAX DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section 162(m) of the Internal Revenue Code (the "Code") generally limits
to $1 million per individual per year the federal income tax deduction for
compensation paid by a publicly-held company to the company's chief executive
officer and its other four highest paid executive officers. Compensation that
qualifies as performance-based compensation for purposes of Section 162(m) is
not subject to the $1 million deduction limitation. Options and stock
appreciation rights granted under the Stock Option Plan satisfy the requirements
for performance-based compensation. The committee currently does not anticipate
that any executive officer will be paid compensation from the Company in excess
of $1 million in any year (including amounts that do not qualify as
performance-based compensation under the Code), and accordingly, the committee
anticipates that all amounts paid as executive compensation will be deductible
by the Company for federal income tax purposes.

                                        COMPENSATION COMMITTEE
                                        Edward Wiederstein, CHAIRMAN
                                        Jerry Chicoine
                                        O. Al Christopherson
                                        Howard D. Poulson
                                        John E. Walker


                                       20
<PAGE>


                                PERFORMANCE GRAPH

     The following performance graph compares the performance of the Company's
Class A common stock since its initial public offering on July 19, 1996 with the
performance of the S & P 500 Index and with the performance of the Value Line
Insurance: Life Index. The graph plots the changes in value of an initial $100
investment over the indicated time periods, assuming all dividends are
reinvested.


                 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN

 FBL Financial Group, Inc., Standard & Poors 500 Index and Value Line Insurance
                                   Life Index
                     (Performance Results Through 12/31/99)


                              [PLOT POINTS CHART]

<TABLE>
<CAPTION>
                           July 19, 1996    December 31, 1996   December 31, 1997   December 31, 1998    December 31, 1999
                           -------------    -----------------   -----------------   -----------------    -----------------
<S>                            <C>                <C>                 <C>                 <C>                  <C>
FBL Financial Group, Inc.      100.00             138.59              226.31              277.03               232.62
Standard & Poors 500           100.00             117.01              156.07              200.38               241.03
Insurance (Life)               100.00             126.97              217.30              357.31               331.96
</TABLE>

Assumes $100 invested at the open of trading (July 19, 1996) in FBL Financial
Group, Inc. Class A Common Stock, Standard & Poors 500 and the Value Line
Insurance (Life) Index.

- --------------------
*Cumulative total return assumes reinvestment of dividends.



                                                        SOURCE: VALUE LINE, INC.


                                       21
<PAGE>


              CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS


ORGANIZATION OF THE COMPANY

     FBL Financial Group, Inc., incorporated as an Iowa corporation in 1993, is
a holding company. Through our life insurance subsidiaries, we currently market
individual life insurance policies and annuity contracts to Farm Bureau members
and other individuals and businesses in 14 midwestern and western states. We
also market variable universal life and variable annuity products in other
states through alliances with non-affiliated Farm Bureau insurance companies,
other non-Farm Bureau life insurance companies and a regional broker-dealer. Our
life insurance operations are complemented by non-insurance services we provide
to third parties and affiliates. These include investment advisory, leasing,
marketing and distribution services. In addition, we provide management and
administrative services to four Farm Bureau affiliated property-casualty
companies.

CAPITAL, INVESTMENT AND LOAN TRANSACTIONS

     On March 31, 1998 we sold our wholly-owned subsidiary, Utah Farm Bureau
Insurance Company (Utah Insurance), to Farm Bureau Mutual. During 1999, we
recorded a gain on the sale totaling $1,385,000, net of related income taxes, in
connection with an earn-out provision included in the underlying sales
agreement. We may earn additional consideration during each of the three years
in the period ended December 31, 2002 in accordance with the earn-out provision.
Under the earn-out arrangement, we and Farm Bureau Mutual share equally in the
dollar amount by which the incurred losses on Utah Insurance's direct business,
net of reinsurance ceded, is less than the incurred losses assumed in the
valuation model used to derive the initial acquisition price. The earn-out
calculation is performed and any settlement (subject to a maximum of $2,000,000
per year, before taxes) is made on a calendar year basis. We have not accrued
any contingent consideration for the three year period ending December 31, 2002
as such amounts, if any, cannot be reasonably estimated as of December 31, 1999.

     We have a $12,000,000 line of credit with Farm Bureau Mutual in the form of
a revolving demand note. Borrowings on the note, which totaled $11,694,000 at
December 31, 1999, are being used to acquire assets that are leased to certain
affiliates, including Farm Bureau Mutual. Interest is payable at a rate equal to
the prime rate of a national bank (8.50% at December 31, 1999). Rental income
from the related leases includes a provision for interest on the carrying value
of the assets.

MANAGEMENT AND MARKETING AGREEMENTS

     We have management agreements with Farm Bureau Mutual and other affiliates
under which we provide general business, administrative and management services.
For insurance companies, the management fee is equal to a percentage of premiums
and premium equivalents collected. For non-insurance companies, the management
fee is equal to a percentage of expenses incurred. Fee income from Farm Bureau
Mutual for these services during 1999 totaled $581,000. In addition, Farm Bureau
Management Corporation, a wholly-owned subsidiary of the Iowa Farm Bureau
Federation, provides certain management services to us under a separate
arrangement. During 1999 we incurred related expenses totaling $491,000.


     We have marketing agreements with the Farm Bureau property-casualty
companies operating within our marketing territory, including Farm Bureau Mutual
and other affiliates. Under the marketing agreements, the property-casualty
companies are responsible for the development and management of our agency force
for a fee equal to approximately 33% of commissions paid to the writing agents
on first year life insurance premiums and annuity deposits. In addition, we pay
a service fee to the property-



                                       22
<PAGE>


casualty companies operating in certain states equal to 30% of commissions on
renewal premiums. We paid $3,089,000 to Farm Bureau Mutual under these
arrangements during 1999.


SHAREHOLDERS' AGREEMENT REGARDING MANAGEMENT AND TRANSFER OF SHARES OF CLASS B
COMMON STOCK

     All of our Class B Common Stock is owned by Farm Bureau organizations. As
holders of all of the Class B Common Stock of the Company, these organizations
have entered into the Stockholders' Agreement Regarding Management and Transfer
of Shares of Class B Common Stock (Shareholders' Agreement).

     The Shareholders' Agreement provides that the holders of the Class B Common
Stock will vote for the election, as Class B Directors of the Company, of (i)
the Presidents of each of the 15 state Farm Bureau Federations which own or are
affiliated with the owners of the Class B Common Stock and (ii) the Chief
Executive Officer of the Company and two additional officers of the Company
nominated by the Chairman of the Board. The Shareholders' Agreement also
provides that as long as a single state Farm Bureau Federation and its
affiliates own in excess of 50% of the outstanding shares of Class B Common
Stock (the Iowa Farm Bureau Federation owns approximately 63.9% of the Class B
Common Stock), the Class B Common Shareholders will direct the Class B Directors
to elect the President of such state Farm Bureau Federation as the Chairman of
the Board, and to elect persons nominated by the Chairman to serve as Chief
Executive Officer, Secretary and Treasurer.

     In the event that a Class B Director chooses to vote other than as directed
pursuant to the requirements of the Shareholders' Agreement, the holders of not
less than 10% of the Class B Common Stock may request a special meeting of the
Class B Common Shareholders, for the purpose of removing the Class B Director,
and either replacing such director with a qualified person or leaving the
position vacant.

     The holders of Class B Common Stock may not transfer the stock to any
person which is not a Farm Bureau organization, and any attempted transfer in
violation of the Shareholders' Agreement causes the Class B Common Stock so
transferred to automatically be converted to Class A Common Stock.

     The holders of 90% of the Class B Common Stock, together with the Company,
may amend the Shareholders' Agreement.

RELATIONSHIP WITH FARM BUREAU ORGANIZATIONS

     American Farm Bureau Federation is a national federation of member
organizations having as a major objective and purpose to promote, protect and
represent the business, economic, social and educational interests of farmers
and ranchers of the nation, and to develop agriculture, and a further objective
to correlate Farm Bureau activities and strengthen member state Farm Bureau
federations. Through a membership agreement the Iowa Farm Bureau Federation (our
principal shareholder) and similar state Farm Bureau federations throughout the
country agree to cooperate in reaching these objectives.

     American Farm Bureau Federation is the owner of the "Farm Bureau" and "FB"
trade names and related trademarks and service marks including "FB design" which
has been registered as a service mark with the U.S. Patent and Trademark Office.
Under the state membership agreements, use of such trade names and marks in each
state is restricted to members of the federation and their approved affiliates.
We are licensed by the Iowa Farm Bureau Federation to use the "Farm Bureau" and
"FB" designations in Iowa, and pursuant thereto, incurred royalty expense of
$865,000 for the year ended December 31, 1999. Our subsidiaries have similar
arrangements with Farm Bureau organizations in the other states of


                                       23
<PAGE>


the market territory. Royalty expense incurred pursuant to these arrangements
totaled $1,023,000. Royalty payments in 1999 in excess of $60,000 were made to
Farm Bureau organizations in Colorado ($62,000), Idaho ($94,000), Minnesota
($153,000), Nebraska ($116,000), North Dakota ($60,000), Oklahoma ($126,000),
Utah ($65,000), Wisconsin ($132,000) and Wyoming ($64,000).

OTHER SERVICES, TRANSACTIONS AND GUARANTEES

     We lease our home office properties under a 15-year operating lease from a
wholly-owned subsidiary of the Iowa Farm Bureau Federation. Rent expense for the
lease totaled $2,298,000 for 1999. This amount is net of $1,395,000 in
amortization of the deferred gain on the exchange of home office properties for
common stock that took place on March 31, 1998.

     We provide a number of services to, and receive certain services from,
other Farm Bureau organizations, including our two largest shareholders, the
Iowa Farm Bureau Federation and Farm Bureau Mutual. The company providing such
services is reimbursed based on an allocation of the cost of providing such
services.

     Farm Bureau Life owns aircraft that are available for use by our
affiliates. In 1999, Farm Bureau Mutual paid us approximately $380,000 for use
of such aircraft.

     Through our subsidiary, FBL Leasing Services, Inc., we lease computer
equipment, furniture and automobiles to other Farm Bureau organizations. In
1999, the Iowa Farm Bureau Federation paid approximately $604,000 and Farm
Bureau Mutual paid approximately $7,292,000 for such leasing services.

     Through our investment advisor subsidiary, EquiTrust Investment Management
Services, Inc., we provide investment advice and related services. Farm Bureau
Mutual paid us approximately $348,000 for such services in 1999.

     Farm Bureau Mutual will, on occasion, enter into structured settlement
arrangements with EquiTrust Assigned Benefit Company (ETABC), one of our
indirect wholly-owned subsidiaries. For a fee, ETABC relieves Farm Bureau Mutual
of its contractual obligations relating to a policyholder and funds payments to
the policyholder with an annuity contract purchased from Farm Bureau Life.
Premiums paid to us during 1999 under this arrangement totaled $2,363,000.

     In connection with an investment in a limited real estate partnership, we
have agreed to pay any cash flow deficiencies of a medium-sized shopping center
owned by the partnership through January 1, 2001. At December 31, 1999, we
recorded a $371,000 reserve for expected future cash flow deficiencies. At
December 31, 1999, the limited partnership had a $5,258,000 mortgage loan,
secured by the shopping center, with Farm Bureau Mutual.


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE


     Section 16(a) of the Securities Exchange Act generally requires the
officers and directors of a public company, and persons who own more than ten
percent of a registered class of a public company's equity securities, to file
reports of beneficial ownership and changes in beneficial ownership with the
Securities and Exchange Commission. Based solely on our review of the copies of
such reports received by us, or upon written representations received from
certain reporting persons, we believe that, during 1999, our officers, directors
and ten-percent shareholders complied with all Section 16(a) filing requirements
applicable to them with the following exceptions: Former directors and officers
Thomas R. Gibson and Richard D. Harris were each late in filing one report of a
purchase of securities.



                                       24
<PAGE>


                                   APPENDIX A
                    PROPOSED AMENDED AND RESTATED SECTION 11
                            OF 1996 STOCK OPTION PLAN

11.   Non-Employee Director Options. Notwithstanding any of the other provisions
      of the Plan to the contrary, the provisions of this Section 11 shall apply
      only to grants of Options to Non-Employee Directors. Except as set forth
      in this Section 11, the other provisions of the Plan shall apply to grants
      of Options to Non-Employee Directors to the extent not inconsistent with
      this Section. For purposes of interpreting Section 6 of this Plan, a
      Non-Employee Director's service as a member of the Board of Directors of
      the Company or of a First Tier Subsidiary shall be deemed to be employment
      with the Company or its Subsidiaries.

      (a)   General. Non-Employee Directors shall receive Nonqualified Stock
            Options in accordance with this Section 11 and may not be granted
            Stock Appreciation Rights or Incentive Stock Options under this
            Plan. The purchase price per Share purchasable under Options granted
            to Non-Employee Directors shall be the Fair Market Value of a Share
            on the date of grant. No Agreement with any Non-Employee Director
            may alter the provisions of this Section and no Option granted to a
            Non-Employee director may be subject to a discretionary acceleration
            of exercisability.

      (b)   Annual Grants to Non-Employee Directors. Each Non-Employee Director
            and each Non-Employee Director of a First Tier Subsidiary will,
            without action by the Committee, annually be granted automatically
            an Option to purchase 1,000 Shares. The grants shall be made on May
            16, 2000 and on January 15 of each year thereafter, to all such
            directors in office on each such date (except that no May 16, 2000
            grant shall be made to a director who has received a grant at any
            earlier date in 2000).

      (c)   Vesting. Each Option granted to Non-Employee Directors shall be
            immediately exercisable as to all of the Shares covered by the
            Option. Sections 6(d) and 6(f) of this Plan shall not apply to
            Options granted to Non-Employee Directors.

      (d)   Duration. Subject to the immediately following sentence, each Option
            granted to a Non-Employee Director shall be for a term of 10 years.
            Upon the cessation of a Non-Employee Director's membership on the
            Board for any reason, Options granted to such Non-Employee Director
            shall expire upon the earlier of (i) three (3) years from the date
            of such cessation of Board membership or (ii) expiration of the term
            of the Option. The Committee may not provide for an extended
            exercise period beyond the periods set forth in this Section 11(d).

      (e)   Declining Awards. Notwithstanding any automatic grant of an Award to
            a Non-Employee Director under this Section 11, a Non-Employee
            Director may elect, at any time before the automatic Award would
            otherwise be made, to decline an automatic Award under this Plan or
            to revoke a previous election to decline an automatic grant of an
            Award. A Non-Employee Director who elects to decline the automatic
            grant of an Award under this Plan shall receive nothing in lieu of
            such Award (either at the time of such election or at any time
            thereafter).


                                       25
<PAGE>


FBL Financial Group, Inc.

March 24, 2000

Dear Shareholder:

        The annual meeting of Shareholders of FBL Financial Group, Inc. will be
held at the principal executive offices of the Corporation at 5400 University
Avenue, West Des Moines, Iowa at 9:00 a.m. on Tuesday, May 16, 2000. At the
meeting Class A Shareholders will elect three directors, Class B Shareholders
will elect 18 directors, and the shareholders will act on proposals to amend the
1996 Stock Option Plan and to ratify the selection of Ernst & Young LLP as
independent auditors.

        It is important that your shares are represented at this meeting.
Whether or not you plan to attend the meeting, please review the enclosed proxy
materials, complete the attached proxy form below, and return it promptly in the
envelope provided.




                            (Detach Proxy Form Here)

- --------------------------------------------------------------------------------
THIS PROXY WILL BE VOTED "FOR" ITEMS 1, 2 AND 3 IF NO INSTRUCTION TO THE
CONTRARY IS INDICATED. IF ANY OTHER BUSINESS IS PRESENTED AT THE MEETING, THIS
PROXY WILL BE VOTED IN ACCORDANCE WITH THE RECOMMENDATION OF MANAGEMENT.







                                     Dated _____________________________, 2000


                                     -----------------------------------------


                                     -----------------------------------------
                                     Please sign name or names as appearing on
                                     this proxy. If signing as a representative,
                                     please indicate capacity.

<PAGE>


                            (Detach Proxy Form Here)

- --------------------------------------------------------------------------------
PROXY
CLASS A COMMON SHAREHOLDERS

                            FBL FINANCIAL GROUP, INC.
                           ANNUAL MEETING MAY 16, 2000
      THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF THE CORPORATION

        The undersigned Class A shareholder of FBL Financial Group, Inc., an
Iowa corporation, appoints Edward M. Wiederstein and William J. Oddy, or either
of them, with full power to act alone, the true and lawful attorneys-in-fact of
the undersigned, with full power of substitution and revocation, to vote all
shares of stock of said Corporation which the undersigned is entitled to vote at
the annual meeting of its shareholders to be held at the principal executive
offices of the Corporation at 5400 University Avenue, West Des Moines, Iowa, on
May 16, 2000, at 9:00 a.m. and at any adjournment thereof, with all powers the
undersigned would possess if personally present, as follows:

1.  Election of Class A Directors:
|_| FOR all nominees listed below             |_| WITHHOLD AUTHORITY to vote for
(except as marked to the contrary             all nominees listed below
below)

                Jerry L. Chicoine, John W. Creer, John E. Walker
INSTRUCTIONS: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, WRITE
THAT NOMINEE'S NAME IN THE SPACE BELOW.

- --------------------------------------------------------------------------------

2. Proposal to amend the 1996 Stock Option Plan to allow the annual grant of a
stock option for 1,000 shares to each non-employee director of the Company and
of its first tier subsidiaries:  |_| FOR       |_| AGAINST        |_| ABSTAIN

3. Proposal to ratify the appointment of Ernst & Young LLP as independent
auditors for the Company:        |_| FOR       |_| AGAINST        |_| ABSTAIN

4. On any other matter that may be submitted to a vote of shareholders.
(YOU ARE REQUESTED TO COMPLETE, SIGN AND RETURN THIS PROXY PROMPTLY)



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