BOSTON COMMUNICATIONS GROUP INC
DEF 14A, 1998-04-17
RADIOTELEPHONE COMMUNICATIONS
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                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                               (Amendment No. __)

Filed by the Registrant    |X|

Filed by a Party other than the Registrant  |_|

Check the appropriate box:

|_|  Preliminary Proxy Statement

|_|  Confidential,  For  Use  of the  Commission  Only  (as  permitted  by  Rule
     14a-6(e)(2))

|X|  Definitive Proxy Statement

|_|  Definitive Additional Materials

|_|  Soliciting Material Pursuant to 14a-11(c) or 14a-12

                        BOSTON COMMUNICATIONS GROUP, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

     -----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

|X|  No fee required.

|_|  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     1)   Title of each class of securities to which transaction applies:

          ----------------------------------------------------------------------

     2)   Aggregate number of securities to which transaction applies:

          ----------------------------------------------------------------------

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

          ----------------------------------------------------------------------


<PAGE>


     4)   Proposed maximum aggregate value of transaction:

          ----------------------------------------------------------------------

     5)   Total fee paid:

          ----------------------------------------------------------------------

|_|  Fee paid previously with preliminary materials.

|_|  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:

          ----------------------------------------------------------------------

     2)   Form, Schedule or Registration Statement No.:

          ----------------------------------------------------------------------

     3)   Filing Party:

          ----------------------------------------------------------------------

     4)   Date Filed:

          ----------------------------------------------------------------------


<PAGE>


                    Notice of Annual Meeting of Shareholders
                      to be Held On Thursday, May 21, 1998

     The Annual Meeting of Shareholders  of Boston  Communications  Group,  Inc.
(the  "Company")  will  be  held  at the  Company  at 100  Sylvan  Road,  Woburn
Massachusetts  at 11:00 a.m., local time, to consider and act upon the following
matters:

     1. To elect  Jerrold D. Adams,  Paul R. Gudonis and Frederick E. von Mering
as Class II Directors, to serve for a three-year term.

     2. To ratify the  selection  of Ernst & Young LLP by the Board of Directors
as the Company's independent auditors for the current fiscal year.

     3. To ratify and approve the adoption of the Company's 1998 Stock Incentive
Plan.

     4. To transact such other  business as may properly come before the meeting
or any adjournment thereof.

     Shareholders  of record at the close of  business on April 14, 1998 will be
entitled to notice of and to vote at the meeting or any adjournment thereof. The
stock transfer books of the Company will remain open.

                                        By Order of the Board of Directors,


                                        Alan J. Bouffard,
                                        Clerk

Woburn, Massachusetts
April 17, 1998

     WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING,  PLEASE COMPLETE, DATE AND
SIGN THE ENCLOSED  PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED  ENVELOPE IN ORDER
TO ENSURE REPRESENTATION OF YOUR SHARES. NO POSTAGE NEED BE AFFIXED IF THE PROXY
IS MAILED IN THE UNITED STATES.


<PAGE>


                        Boston Communications Group, Inc.
                                 100 Sylvan Road
                           Woburn, Massachusetts 01801

             Proxy Statement for the Annual Meeting of Shareholders
                           to be Held on May 21, 1998

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies by the Board of  Directors of Boston  Communications  Group,  Inc.  (the
"Company") for use at the Annual Meeting of  Shareholders  to be held on May 21,
1998 and at any adjournments of that meeting (the "Annual Meeting"). All proxies
will be  voted in  accordance  with the  shareholders'  instructions,  and if no
choice is specified, the proxies will be voted in favor of the matters set forth
in the accompanying Notice of Meeting. Any proxy may be revoked by a shareholder
at any  time  before  its  exercise  by  delivery  of  written  revocation  or a
subsequently  dated  proxy to the Clerk of the Company or by voting in person at
the Annual Meeting.

     The  Company's  Annual Report to  Shareholders  for 1998 is being mailed to
shareholders concurrently with this Proxy Statement.

     A copy of the  Company's  Annual  Report on Form 10-K for the  fiscal  year
ended December 31, 1997, as filed with the  Securities and Exchange  Commission,
except for exhibits,  will be furnished,  without charge to any shareholder upon
written request to the Company,  Boston  Communications  Group, Inc., 100 Sylvan
Road, Woburn, Massachusetts 01801.

Voting Securities and Votes Required

     At the  close of  business  on April  14,  1998,  the  record  date for the
determination of shareholders entitled to vote at the Annual Meeting, there were
outstanding  and entitled to vote an aggregate  of  16,266,427  shares of common
stock,  $.01  par  value  per  share,  of  the  Company  (the  "Common  Stock"),
constituting all of the voting stock of the Company. Holders of Common Stock are
entitled to one vote per share.

     The presence or representation by proxy of the holders of a majority of the
number of shares of Common Stock issued, outstanding and entitled to vote at the
Annual  Meeting  constitutes  a quorum for the  transaction  of  business at the
Annual  Meeting.  Shares  of  Common  Stock  represented  in  person or by proxy
(including  shares  which  abstain or do not vote with respect to one or more of
the matters presented for shareholder  approval) will be counted for purposes of
determining whether a quorum is present.

     The  affirmative  vote of the holders of a majority of the shares of Common
Stock  present at the Annual  Meeting is required for the election of directors,
the  ratification  of the  selection  of  Ernst  &  Young  LLP as the  Company's
independent  auditors  for the current  fiscal year and the approval of the 1998
Stock Incentive Plan.

     Shares that abstain from voting as to a particular  matter, and shares held
in "street  name" by brokers or nominees who indicate on their proxies that they
do not have  discretionary  authority  to vote such  shares  as to a  particular
matter,  will not be counted as votes in favor of such  matter and will also not
be  counted  as  votes  cast  or  shares  voting  on such  matter.  Accordingly,
abstentions and "broker non-votes" will have no effect on the voting on matters,
such as the ones presented for shareholder approval at this Annual Meeting, that
require the affirmative vote of a certain percentage of the shares voting on the
matter.

Security Ownership of Certain Beneficial Owners and Management

     The following table sets forth certain information as of February 27, 1998,
with respect to the  beneficial  ownership of the Company's  Common Stock by (i)
each  person  known by the  Company  to  beneficially  own  more  than 5% of the
outstanding shares of Common Stock, (ii) each director and each person nominated
to become a director of the Company, (iii) each executive officer of the Company
named in the Summary


<PAGE>


Compensation  Table set forth under the caption "Executive  Compensation"  below
and (iv) all current directors and executive officers of the Company as a group:

<TABLE>
<CAPTION>
                                                                                        Percentage of
                                                                   Number of Shares      Common Stock
     Beneficial Owner                                           Beneficially Owned(1)   Outstanding(2)
     ----------------                                           ---------------------   --------------
<S>                                                                   <C>                   <C>  
Paul J. Tobin(3)                                                        679,331              4.2%

E.Y. Snowden(4)                                                          80,000                *

Frederick E. von Mering(5)                                              493,464              3.0%

Brian E. Boyle(6)                                                       293,425              1.8%

George K. Hertz(7)                                                      171,815              1.0%

Craig L. Burr(8)                                                        169,306              1.0%

Mark J. Kington                                                         412,500              2.5%

Jerrold D. Adams(9)                                                       5,000                *

Paul R. Gudonis(10)                                                       5,000                *

Gerald Segel(11)                                                          9,000                *

All current directors and executive officers as a group               2,147,026             13.0%
(9 persons)(12)
</TABLE>

- ----------
*    Less than 1%

(1)  Each person has sole investment and voting power with respect to the shares
     indicated,  except as otherwise noted. The number of shares of Common Stock
     beneficially  owned is  determined  under the rules of the  Securities  and
     Exchange  Commission  and  is  not  necessarily  indicative  of  beneficial
     ownership  for any other  purpose.  The  inclusion  herein of any shares of
     Common Stock deemed  beneficially owned does not constitute an admission of
     beneficial  ownership of such shares.  Any reference in the footnotes below
     to stock  options held by the person in question  relates to stock  options
     which  are  currently  exercisable  or  exercisable  within  60 days  after
     February 27, 1998.

(2)  The number of shares  deemed  outstanding  with  respect to a named  person
     includes  16,261,655  shares  outstanding  as of February 27, 1998 plus any
     shares subject to options held by the person in question that are currently
     exercisable or exercisable within 60 days after February 27, 1998.

(3)  Includes  330,331  shares  held by the Paul J.  Tobin 1988  Trust,  345,000
     shares held by the  Margaret M. Tobin 1988 Trust,  and 4,000 shares held by
     The Tobin  Children's  Trust. Mr. Tobin is the trustee of the Paul J. Tobin
     1988 Trust.  Margaret M. Tobin,  the spouse of Paul J. Tobin, is trustee of
     the Margaret M. Tobin 1988 Trust.

(4)  Comprised of 80,000  shares  issuable  pursuant to stock  options which are
     currently exercisable. Mr. Snowden was elected as Director, Chief Executive
     Officer and President of the Company on February 10, 1998.

(5)  Includes 75,000 shares held by Mr. von Mering's wife,  3,000 shares held in
     accounts for the benefit of Mr. von Mering's  children,  and 130,654 shares
     issuable pursuant to stock options which are currently exercisable.

(6)  Includes  18,675  shares  held in  trust  for the  benefit  of Mr.  Boyle's
     children and 249,750 shares owned by Sand Drift, Ltd. of which Mr. Boyle is
     a limited  partner.  Mr.  Boyle  disclaims  beneficial  ownership  of these
     shares, except to the extent of his direct pecuniary interest therein. Also
     includes  25,000  shares  issuable  pursuant  to stock  options  which  are
     currently exercisable.


                                       2
<PAGE>


(7)  Comprised of 171,815  shares  issuable  pursuant to stock options which are
     currently  exercisable.  Mr. Hertz  resigned as Director,  Chief  Executive
     Officer and President of the Company on April 17, 1997.

(8)  Includes  55,549  shares owned by Craig L. Burr 1981  Children's  Trust,  a
     trust for the benefit of Mr.  Burr's  children,  of which Mr. Burr is not a
     trustee;  55,549 shares owned by William P. Egan 1981  Children's  Trust, a
     trust of which Mr.  Burr is a  trustee;  and 2,659  shares  owned by Golden
     Coins N.V. Mr. Burr is a Managing General Partner of Burr, Egan,  Deleage &
     Co., which is an advisor to Golden Coins N.V. Mr. Burr disclaims beneficial
     ownership  of such  shares,  except to the extent of his  direct  pecuniary
     interest therein.

(9)  Includes  3,000  shares  issuable  pursuant  to  stock  options  which  are
     currently exercisable.

(10) Includes  3,000  shares  issuable  pursuant  to  stock  options  which  are
     currently exercisable.

(11) Includes  3,000  shares  issuable  pursuant  to  stock  options  which  are
     currently exercisable.

(12) Includes an aggregate of 244,654 shares issuable  pursuant to options which
     are currently exercisable.

                              ELECTION OF DIRECTORS

     The  Company's  Board of  Directors  is divided  into three  classes,  with
members of each class holding office for staggered  three-year  terms. The Board
currently  consists of three Class I  Directors,  whose terms expire at the 2000
Annual Meeting of Shareholders,  three Class II Directors, whose terms expire at
the 1998 Annual  Meeting of  Shareholders,  and three Class III Directors  whose
terms expire at the 1999 Annual Meeting of Shareholders (in all cases subject to
the election of their  successors  and to their earlier  death,  resignation  or
removal).

     The  persons  named in the  enclosed  proxy  will vote to elect  Jerrold D.
Adams,  Paul R.  Gudonis and  Frederick  E. von Mering as Class II  Directors to
serve for a three-year term expiring at the 2001 Annual Meeting of Shareholders,
unless authority to vote for the election of the nominees is withheld by marking
the proxy to that  effect.  The Company  has no  nominating  committee,  and all
nominations  are made by the Board of Directors.  Each nominee has indicated his
willingness to serve,  if elected,  but if any nominee should be unable to stand
for election,  proxies may be voted for a substitute  nominee  designated by the
Board of Directors.

     Set forth  below are the  name,  age and  certain  other  information  with
respect to each director and nominee for director of the Company.

Class I Directors

     Craig L. Burr,  52, has served as a Director  of the  Company  since  April
1993. Mr. Burr has been a Managing General Partner of Burr, Egan, Deleage & Co.,
a venture  capital  firm,  since 1979.  Mr. Burr  received his B.A. from Harvard
College and his M.B.A. from Harvard Graduate School of Business  Administration.
Mr. Burr is a Director of several privately-held companies affiliated with Burr,
Egan, Deleage & Co.

     Gerald  Segel,  77, has served as a Director of the Company  since  October
1996.  Prior to his  retirement  in May 1990,  Mr.  Segel was Chairman of Tucker
Anthony Incorporated from January 1987 to May 1990. From 1983 to January 1987 he
served as President of Tucker Anthony Incorporated. Mr. Segel is also a director
of Litchfield Financial Inc., Hologic, Inc. and Vivid Technologies, Inc.

     Mark  Kington,  39, has served as a Director of the Company  since  January
1998. Mr. Kington is a Managing  Director of Columbia  Capital  Corporation,  an
investment management firm, which he joined in


                                       3
<PAGE>


March  1990.   Prior  to  that,   Mr.   Kington  served  as  Vice  President  of
Communications Lending at First Union National Bank in Charlotte, North Carolina
from  1988 to  1989,  and  Vice  President  of  Investments  at  Malarkey-Taylor
Associates,  Washington,  D.C. from 1989 to 1990. Mr. Kington  received his B.S.
from the University of Tennessee and his M.B.A. from the University of Virginia.

Class II Directors

     Jerrold D. Adams,  58, has served as a Director of the Company  since April
1996. Since March 1997 Mr. Adams has been President and Chief Executive  Officer
of  AirNet  Communications  Corp.,  which  designs,  develops  and  manufactures
wireless infrastructure for the U.S. and international PCS markets.  Previously,
Mr.  Adams was  President  and Chief  Operating  Officer of  Iridium,  Inc.,  an
international  consortium  developing  a  worldwide  communications  system  for
portable  hand-held  telephones,  from 1991 until March 1997. Prior to that, Mr.
Adams served as Director of PCN  Operations  in Europe of Motorola  from 1990 to
1991, Senior Vice President of McCaw Cellular, a national  non-wireline cellular
company,  from  1988 to 1990  and  General  Manager  of  Metro  One,  a New York
non-wireline  cellular  carrier,  from 1986 to 1988. Mr. Adams received his B.A.
from Coe College and attended the Wharton  School of Business and the University
of Illinois. Mr. Adams is a nominee for re-election to the Board of Directors as
a Class II Director.

     Paul R.  Gudonis,  44, has served as a Director of the Company  since April
1996. Mr. Gudonis is President of GTE  Internetworking  Services,  a division of
GTE Corporation  which provides  business and consumer  Internet  services.  Mr.
Gudonis assumed this position in July 1997,  when GTE acquired BBN  Corporation,
the parent company of BBN Planet,  of which he had been President since November
1994.  Mr.  Gudonis  previously  served  from 1991 to  November  1994 as General
Manager of the  Communications  Industry  Group  International  division  of EDS
Corporation,  and as Senior Vice  President  and General  Manager of APPEX Corp.
from January 1989 until it was acquired by EDS  Corporation in October 1990. Mr.
Gudonis  received his B.S.  from  Northwestern  University  and his M.B.A.  from
Harvard Graduate School of Business Administration. Mr. Gudonis is a nominee for
re-election to the Board of Directors as a Class II Director.

     Frederick E. von Mering, 45, has served as a Director of the Company and as
its Vice President,  Finance and Administration since 1989. Prior to joining the
Company,  Mr. von Mering served as Regional Vice  President and General  Manager
for the paging division of Metromedia, Inc., a communications company, from 1980
to 1986.  From 1975 to 1979,  Mr. von Mering was  employed  at Coopers & Lybrand
LLP. Mr. von Mering  earned his B.A. in accounting  from Boston  College and his
M.B.A.  from Babson College.  Mr. Von Mering is a nominee for re-election to the
Board of Directors as a Class II Director.

Class III Directors

     Brian E.  Boyle,  50,  has served as Vice  Chairman  of the  Company  since
February 1996 and as Chairman, New Wireless Services of the Company from January
1994 to February  1996.  From July 1990 to September  1993,  Mr. Boyle served as
Chairman and Chief Executive Officer of Credit Technologies, Inc., a supplier of
customer  application  software for the cellular  telephone  industry.  Prior to
1990,  Mr.  Boyle  founded  and  operated  a number of  ventures  servicing  the
telecommunications   industry,   including   APPEX  Corp.   (now  EDS   Personal
Communications Division of EDS Corporation,  a global telecommunications service
company) and Leasecomm Corp., a micro-ticket  leasing company.  Mr. Boyle earned
his B.A. in  mathematics  from Amherst  College and his B.S.,  M.S. and Ph.D. in
electrical  engineering and operations  research from M.I.T. Mr. Boyle is also a
Director of Saville Systems PLC, a provider of customized  billing  solutions to
telecommunications providers, as well as of several private companies.

     Paul J. Tobin,  55, has served as Chairman of the Board of Directors  since
February 1996 and as the Company's  President and Chief  Executive  Officer from
1990 until February 1996, and from April 1997 to February 1998. Prior to joining
the Company, Mr. Tobin served as President of Cellular One Boston/Worcester from
July 1984 to January  1990 and as a Regional  Marketing  Manager  for  Satellite
Business Systems, a joint venture of IBM, Comsat Corp. and Aetna Life & Casualty
from April 1980 to June 1984. Mr. Tobin received


                                       4
<PAGE>


his B.S. in economics  from  Stonehill  College and his M.B.A.  in marketing and
finance from Northeastern  University.  Mr. Tobin also serves as a member of the
Board of Trustees at Stonehill College.

     Edward H. ("E.Y.") Snowden, 43, has served as a Director of the Company and
as its  President and Chief  Executive  Officer since  February  1998.  Prior to
joining the Company, Mr. Snowden served as President and Chief Operating Officer
of American  Personal  Communications,  L.P. d/b/a Sprint Spectrum from February
1994 to December  1997.  From June 1990 until  February 1994, Mr. Snowden was an
Area Vice President at Pacific Bell,  Inc. Mr.  Snowden was the Chief  Executive
Officer at Universal  Optical  Company,  Inc. from March 1986 to March 1988. Mr.
Snowden received his B.S. from Stanford  University and his M.B.A.  from Harvard
Graduate School of Business Administration.

Board and Committee Meetings

     The Company has a standing Audit Committee of the Board of Directors, which
reviews the Company's internal  accounting control policies and procedures,  the
performance  of the  Company's  independent  auditors  in the  annual  audit and
auditors'  fees;  considers  and  recommends  the  selection  of  the  Company's
independent  auditors;  reviews and approves any major accounting policy changes
affecting the Company's  operating  results;  and provides the  opportunity  for
direct  contact  between the  Company's  independent  auditors  and the Board of
Directors. The Company's consolidated financial statements are currently audited
by Ernst & Young LLP.  The Audit  Committee  met three times  during  1997.  The
current members of the Audit Committee are Messrs. Adams,  Gudonis,  Kington and
Segel.

     The  Company  has  a  standing  Compensation  Committee  of  the  Board  of
Directors,  which provides  recommendations to the Board regarding  compensation
programs of the Company and administers and has authority to grant stock options
under the Company's 1996 Stock Option Plan (the "1996 Option Plan") and the 1998
Stock Incentive Plan (the "1998 Incentive Plan") to all employees, directors and
officers  of the  Company,  including  those  persons  who are  required to file
reports ("Reporting Persons") pursuant to Section 16(a) of the Exchange Act. The
Compensation  Committee  also  administers  the Company's  1996  Employee  Stock
Purchase Plan (the "1996 Purchase  Plan").  The  Compensation  Committee met two
times during 1997. The current members of the Compensation Committee are Messrs.
Adams, Burr, Gudonis, Kington and Segel.

     The Board of  Directors  held four  meetings  during  1997.  Each  director
attended at least 75% of the  aggregate  number of Board  meetings  and meetings
held by all committees on which he then served.

Director Compensation and Stock Options

     Non-employee  directors  (which consist of Messrs.  Adams,  Burr,  Gudonis,
Kington and Segel)  receive  $1,000 per meeting  attended for their  services as
members of the Board of Directors and are reimbursed for their expenses incurred
in connection with attending Board and committee  meetings.  Directors who serve
on the Audit  Committee  or  Compensation  Committee  receive $500 for each such
committee meeting attended.

     Under the terms of the 1996 Option Plan and the 1998 Incentive Plan options
to  purchase  shares of Common  Stock may be  granted to members of the Board of
Directors.  Pursuant  to the 1996 Option  Plan,  on June 17,  1996,  the Company
granted to each of Messrs. Adams and Gudonis an option to purchase 15,000 shares
of the Company's Common Stock at an exercise price of $14.00 per share (the fair
market value on the date of grant). On February 10, 1997, the Company granted to
Gerald Segel an option to purchase  15,000 shares of the Company's  Common Stock
at an exercise  price of $6.00 per share (the fair  market  value on the date of
grant).  On July 29, 1997, the Company granted to each of Messrs.  Adams,  Burr,
Gudonis and Segel an option to purchase  3,000  shares of the  Company's  Common
Stock at an  exercise  price of $14.00 per share (the fair  market  value on the
date of grant).


                                       5
<PAGE>


Executive Compensation

Summary Compensation

     The following table sets forth certain  compensation  information,  for the
fiscal  years  indicated,  of each  person  who  served as the  Company's  Chief
Executive  Officer  during the year ended  December  31,  1997 and the two other
persons who were executive officers in 1997 (collectively,  the "Named Executive
Officers"):

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                            Annual          Long Term
                                                         Compensation      Compensation
                                                    ---------------------  ------------
                                                            (1) (2)         Securities
                                         Fiscal      Salary         Bonus    Underlying
    Name and Principal Occupation         Year         ($)           ($)      Options
   ------------------------------        -----      -------        ------     -------
<S>                                       <C>       <C>            <C>        <C>    
Paul J. Tobin(3)........................  1997      160,000          --          --
Chairman of the Board of                  1996      159,794          --        25,000
Directors and former President and        1995      160,000        60,000        --
Chief Executive Officer

Brian E. Boyle..........................  1997      150,000          --          --
Vice Chairman of the Board                1996      145,307          --       125,000
of Directors                              1995      150,000          --          --

George K. Hertz(4)......................  1997       96,154          --          --
Former President, Chief Executive         1996      201,922          --       666,175
Officer and Director                      1995         --            --          --

Frederick E. von Mering(5)..............  1997      150,000          --          --
Vice President, Finance and               1996      149,807          --       155,654
Administration and Director               1995      150,000        40,000        --
</TABLE>

- ----------
(1)  All amounts  reflected in this table for the year ended  December 31, 1995,
     and for a portion of 1996,  were paid to the Named  Executive  Officers  by
     Boston  Communications  Capital Corp. ("BCCC") for services rendered by the
     Named Executive Officers on behalf of the Company, pursuant to a Management
     Agreement   between  the  Company  and  BCCC.  This  Management   Agreement
     terminated on March 31, 1996.

(2)  In accordance  with the rules of the  Securities  and Exchange  Commission,
     other  compensation in the form of perquisites and other personal  benefits
     has been  omitted  because such  perquisites  and other  personal  benefits
     constitute  less than the  lesser of  $50,000  or ten  percent of the total
     salary and bonus reported for the executive  officer during the years ended
     December 31, 1995, 1996 and 1997.

(3)  In January  1997,  Mr.  Tobin  surrendered  his options to purchase  25,000
     shares of the Company's  Common Stock which were granted in 1996. Mr. Tobin
     currently holds no options.

(4)  Mr. Hertz was elected  President and Chief Executive Officer of the Company
     effective February 6, 1996 and resigned on April 17, 1997.

(5)  In January 1997, Mr. von Mering  surrendered  an option to purchase  25,000
     shares of the Company's Common Stock which were granted in 1996.


                                       6
<PAGE>


Option Grants

     The  Company  did not grant any  options  to the Named  Executive  Officers
during the fiscal year ended December 31, 1997.


Option Exercises and Holdings

     The following table sets forth certain information concerning each exercise
of a stock option  during the year ended  December 31, 1997 by each of the Named
Executive Officers, and the number and value of unexercised options held by each
of the Named Executive Officers on December 31, 1997.


                 AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                        AND FISCAL YEAR-END OPTION VALUES

<TABLE>
<CAPTION>
                                                                    Number of Securities       Value of
                                                                         Underlying          Unexercised
                                                                     Unexercised Options     In-the-Money
                                                                          at Fiscal        Options at Fiscal
                                                                         Year-End(#)        Year-End($)(1)
                                   Shares                               -------------       --------------
                                Acquired on          Value              Exercisable/        Exercisable/
        Name                    Exercise(#)       Realized($)           Unexercisable       Unexercisable
        ----                    -----------       -----------           -------------       -------------
<S>                              <C>              <C>                  <C>                  <C>
Paul J. Tobin(2)                    --                  --                  --/--                 --/--

Brian E. Boyle                      --                  --              25,000/100,000            --/--

George K. Hertz                  372,000          $2,750,000           171,815/-0-          $747,536/-0-

Frederick E. von Mering(2)          --                  --             130,654/-0-          $636,938/-0-
</TABLE>

- ----------
(1)  The per share value of  unexercised  in-the-money  options is calculated by
     subtracting  the per share  option  exercise  price from the last per share
     sale price of the Company's  Common Stock on the Nasdaq  National Market on
     December 31, 1997 ($10.625).

(2)  In  January  1997,  both  Messrs.  Tobin and von Mering  surrendered  their
     respective options to purchase 25,000 shares of the Company's Common Stock.
     The Table reflects the return of such options.

Employment Agreements with Named Executive Officers

     The Company  entered into an  employment  letter  agreement  with George K.
Hertz,  effective  February 6, 1996,  pursuant  to which Mr.  Hertz was made the
President  and Chief  Executive  Officer  and a  Director  of the  Company.  The
agreement  provided  for an  initial  base  salary of  $250,000,  plus an annual
performance-based  bonus. In addition,  pursuant to the agreement, Mr. Hertz was
granted (i) a  non-qualified  stock option to purchase  522,624 shares of Common
Stock at an exercise price of $5.75 per share,  which vested in full immediately
upon the closing of the  Company's  initial  public  offering,  and (ii) a stock
option which was in part an incentive  stock option and in part a  non-qualified
stock option to purchase  93,551 shares of Common Stock, at an exercise price of
$10.00 per share, vesting in three equal annual installments commencing on March
31, 1997,  the first  anniversary of the date of grant.  The  employment  letter
terminated upon Mr. Hertz's resignation on April 17, 1997.


                                       7
<PAGE>


     On  February  10,  1998  the  Company  entered  into an  employment  letter
agreement  with  E.Y.  Snowden,  pursuant  to  which  Mr.  Snowden  was made the
President  and Chief  Executive  Officer  and a  Director  of the  Company.  The
agreement  provides  for an  initial  base  salary of  $250,000,  plus an annual
performance-based  bonus of up to 40% of base salary.  In addition,  pursuant to
the agreement,  Mr. Snowden was granted a non-qualified stock option to purchase
400,000  shares of Common  Stock at an  exercise  price of  $7.0625  per  share,
vesting in five equal annual  installments  commencing  on February 10, 1998. In
the event of an acquisition of the Company, whether by merger or sale of assets,
or the sale by the Company of more than 50% of the Company's  outstanding voting
stock to an unaffiliated party (a "change of control"),  then 50% of the options
will vest on the date of such  transaction  if such date is before  February 10,
1999, and 100% of the options will vest on the date of such  transaction if such
date is on or after February 10, 1999. If Mr. Snowden's employment is terminated
without cause, or if there is a change of control which results in his demotion,
dimunition in responsibilities, or removal from the Board, then the Company will
pay, as severance,  his base salary for up to twelve months  thereafter or until
such time as he is otherwise employed.

Certain Transactions

     The  Company is party to a  Registration  Rights  Agreement  dated March 9,
1994,  as  amended,  (the "1994  Registration  Agreement")  with  certain of its
shareholders,  including certain of its executive officers,  directors and their
affiliates (the  "Rightsholders"),  who currently hold an aggregate of 2,209,798
shares of Common Stock (the  "Registrable  Securities").  The 1994  Registration
Agreement provides that in the event the Company registers any of its securities
under the Securities Act of 1933, as amended, the Rightsholders will be entitled
to include Registrable Securities in such registration.

     The Company  believes that the terms of the foregoing  transaction  were no
less  favorable to the Company than could have been obtained  from  unaffiliated
third parties.  Company policy dictates that  transactions,  if any, between the
Company and its officers,  directors and other  affiliates  (i) be approved by a
majority of the members of the Company's Board of Directors and by a majority of
the  disinterested  members of the  Company's  Board of Directors and (ii) be on
terms no less favorable to the Company than could be obtained from  unaffiliated
third parties.  In addition,  this policy requires that any loans by the Company
to its  officers,  directors  or  other  affiliates  be for bona  fide  business
purposes only.

                      REPORT OF THE COMPENSATION COMMITTEE

     The  Compensation  Committee of the Board of Directors  (the  "Compensation
Committee") is currently  composed of five  non-employee  directors,  Jerrold D.
Adams,  Craig L. Burr,  Paul R. Gudonis,  Mark J. Kington and Gerald Segel.  The
Compensation  Committee is responsible for  establishing and  administering  the
policies  which govern both annual  compensation  and  performance-based  equity
ownership of the Company's executive officers.

     This report is submitted by the  Compensation  Committee  and addresses the
Company's policies for 1997 as they apply to the Named Executive Officers.

   Policies and Philosophy

     The Company's executive compensation program is structured and administered
to achieve three broad goals in a manner consistent with shareholder  interests.
First, the Compensation Committee structures executive compensation programs and
decisions  regarding  individual  compensation in a manner that the Compensation
Committee believes will enable the Company to attract and retain key executives.
Second, the Compensation  Committee  establishes  compensation programs that are
designed  to  reward  executives  for  the  achievement  of  specified  business
objectives  of the Company.  Finally,  the  Compensation  Committee  designs the
Company's executive  compensation  programs to provide executives with long-term
ownership opportunities in the Company


                                       8
<PAGE>


in an attempt to align executive and shareholder interests.

     In evaluating  both  individual and corporate  performance  for purposes of
determining  salary and bonus levels and stock option grants,  the  Compensation
Committee  places  significant  emphasis  on the extent to which  strategic  and
business  plan goals are met,  including the progress and success of the Company
with  respect to  matters  such as  achieving  operating  budgets,  establishing
strategic marketing, distribution and development alliances, product development
and enhancement of the Company's strategic position, as well as on the Company's
overall financial performance.

Executive Compensation in Fiscal 1997

     The compensation  programs for the Company's executives  established by the
Compensation  Committee  consist  of three  elements  based  upon the  foregoing
objectives: (i) base salary and benefits competitive with the marketplace;  (ii)
bonus  grants;   and  (iii)   stock-based   equity  incentive  in  the  form  of
participation in the Company's stock plans. The Compensation  Committee believes
that  providing a base salary and benefits to its  executive  officers  that are
competitive  with the marketplace  enables the Company to attract and retain key
executives.  In addition, the Compensation Committee believes that bonuses based
on both corporate and individual performance provide incentives to its executive
officers that align their  interests  with those of the Company as a whole.  The
Compensation Committee generally provides executive officers discretionary stock
option awards to reward them for achieving  specified business objectives and to
provide them with long-term  ownership  opportunities  that are aligned with the
ownership  interests of the Company's  shareholders.  In  evaluating  the salary
level, bonuses and equity incentives to award to each current executive officer,
the Compensation  Committee  examines the progress which the Company has made in
areas under the particular executive officer's supervision,  such as development
or sales, and the overall performance of the Company. The Compensation Committee
opted not to award bonuses or options in 1997.

     In determining the salary and bonuses of each executive officer,  including
the  Named  Executive  Officers,  the  Compensation  Committee  and the Board of
Directors  consider  numerous factors such as (i) the individual's  performance,
including the expected  contribution  of the executive  officer to the Company's
goals, (ii) the Company's  long-term needs and goals,  including  attracting and
retaining  key  management  personnel,   and  (iii)  the  Company's  competitive
position,  including  the  compensation  of  executive  officers  at  comparable
companies  that are  familiar  to members  of the  Compensation  Committee.  The
companies used by the Compensation  Committee to compare executive  compensation
are not the  companies  included  in the  Stock  Performance  Graph  below,  are
companies  of which the  members of the  Compensation  Committee  have  specific
knowledge  and are  considered  as of the time those  companies  were at similar
stages  of  development  as  the  Company.   To  the  extent  determined  to  be
appropriate,   the  Compensation   Committee  also  considers  general  economic
conditions  and  the  historic  compensation  levels  of  the  individual.   The
Compensation Committee believes that the salary levels of its executive officers
are in the middle third when compared to the compensation levels of companies at
similar stages of development as the Company.

   Benefits

     The Company's  executive  officers are entitled to receive medical benefits
and life insurance  benefits and to participate in the Company's  401(k) Savings
Plan on the  same  basis  as  other  full-time  employees  of the  Company.  The
Company's 1996 Employee Stock Purchase Plan, which is available to virtually all
employees, including certain executive officers and directors who are employees,
allows  participants to purchase shares at a discount of approximately  10% from
the fair market value at the beginning or end of the applicable purchase period.


                                       9
<PAGE>


   Compensation of the Chief Executive Officers in Fiscal 1997

     The  compensation  philosophy  applied  by the  Compensation  Committee  in
establishing the  compensation  for the Company's  President and Chief Executive
Officer  is the same as for the other  senior  management  of the  Company -- to
provide a competitive compensation opportunity that rewards performance.

     The Company  employed two persons as Chief Executive  Officer during fiscal
1997.  Until April,  1997,  Mr. Hertz  served as President  and Chief  Executive
Officer of the  Company and was paid a salary of $96,154  for fiscal  1997.  Mr.
Hertz resigned both positions  effective April 17, 1997, and Mr. Tobin succeeded
him.

     Mr. Tobin served in the positions of President, Chief Executive Officer and
Chairman of the Company during the remainder of the year ended December 31, 1997
and he received a salary of $160,000 for fiscal 1997. The Compensation Committee
established Mr. Tobin's base salary during fiscal 1997 at $160,000 considered by
the  Compensation  Committee  to be in the middle third of the  compensation  of
Chief Executive Officers at other publicly-traded companies at the same stage of
development as the Company. The Company did not pay Mr. Tobin a bonus in 1997.

Compliance with Section 162(m) of the Code

     Section  162(m) of the  Code,  enacted  in 1993,  generally  disallows  tax
deductions to publicly-traded corporations for compensation over $1,000,000 paid
to the  corporation's  Chief  Executive  Officer  or any of its other  four most
highly compensated executive officers. Qualifying performance-based compensation
will not be subject to this  disallowance if certain  requirements  are met. The
Company  currently  intends to structure the  compensation  arrangements  of its
executive  officers  in a manner  that will avoid  disallowances  under  Section
162(m).

                                             COMPENSATION COMMITTEE

                                             Jerrold D. Adams, Chairman
                                             Craig L. Burr
                                             Paul R. Gudonis
                                             Mark J. Kington
                                             Gerald Segel

   Reports Under Section 16(a) of the Exchange Act

     Based  solely  on  its  review  of  copies  of  reports  filed  by  persons
("Reporting Persons") required to file such reports pursuant to Section 16(a) of
the Exchange Act, the Company  believes that all filings  required to be made by
Reporting  Persons  of the  Company  were  timely  made in  accordance  with the
requirements of the Exchange Act, except that Messrs.  Adams,  Gudonis and Segel
each filed a Form 4 on November 26, 1997 reflecting the grant to each of them on
July 29, 1997 of an option to purchase  3,000 shares of Common Stock;  Mr. Tobin
filed a Form 4 on November  26,  1997  reflecting  the sale of 55,000  shares of
Common Stock on August 18, 1997 by the Margaret M. Tobin 1988 Trust, the sale of
85,000  shares of Common  Stock on  September  9, 1997 by the Paul J. Tobin 1988
Trust,  and the gift by Mr. Tobin of 5,000 shares on October 16, 1997; Mr. Boyle
filed a Form 4 on November  26,  1997  reflecting  the sale of 50,000  shares of
Common  Stock on each of August 18,  1997 and  September  9, 1997 by Sand Drift,
Ltd., of which Mr. Boyle is a limited partner;  Mr. Von Mering filed a Form 4 on
November 26, 1997 reflecting the sale of 50,000 shares of Common Stock on August
18,  1997 by Mr.  Von Mering and the sale of 20,000  shares,  25,000  shares and
5,000  shares of Common Stock by Mr. Von Mering,  Mr. Von Mering's  wife and Mr.
Von Mering's children, respectively; Mr. Burr filed a Form 4 on January 20, 1998
reflecting  the grant to him on July 29,  1997 of an option  to  purchase  3,000
shares of Common Stock; Mr. Kington,  a Director of the Company as of January 1,
1998,  filed a Form 3 on  February  4, 1998;  and Mr.  Snowden,  a Director  and
Officer of the Company as of February 10, 1998, filed a Form 3 on March 2, 1998.


                                       10
<PAGE>


STOCK PERFORMANCE GRAPH

     The following graph compares the cumulative total shareholder return on the
Common  Stock of the  Company  during the period from June 18, 1996 (the date on
which the Company's Common Stock began trading on the Nasdaq National Market) to
December 31, 1997 with the  cumulative  total return over the same period of (i)
the Nasdaq National Market (U.S.  Companies) (the "Nasdaq  Composite Index") and
(ii) a Peer Group Index* selected by the Company.  This  comparison  assumes the
investment  of $100 on June 18, 1996 in the Company's  Common Stock,  the Nasdaq
Composite  Index and the Peer Group Index and  assumes  dividends,  if any,  are
reinvested.

                     COMPARISON OF CUMULATIVE TOTAL RETURN

 [THE FOLLOWING TABLE WAS REPRESENTED AS A LINE CHART IN THE PRINTED MATERIAL.]

<TABLE>
<CAPTION>
                                         June 18, 1996   December 31, 1996   December 31, 1997
                                         -------------   -----------------   -----------------
<S>                                          <C>               <C>                <C>   
Boston Communications Group, Inc.            $100               $37.41             $70.73
NASDAQ Stock Market Index - US               $100              $108.65            $133.32
Peer Group                                   $100               $74.77             $76.74
</TABLE>

*    The Peer Group Index  reflects  stock  performance  of Brite Voice Systems,
     Lightbridge, Inc. Metro One Telecommunications and LCC International, Inc.


                                       11
<PAGE>


                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

     The Board of Directors,  at the recommendation of the Audit Committee,  has
selected the firm of Ernst & Young LLP as the Company's independent auditors for
the  current  fiscal  year.  Ernst  &  Young  LLP has  served  as the  Company's
independent auditors since 1988. Although shareholder  ratification of the Board
of  Directors'  selection of Ernst & Young LLP is not required by law, the Board
of Directors  believes that it is advisable to give shareholders the opportunity
to ratify  this  selection.  If this  proposal  is not  approved  at the  Annual
Meeting,  the Board of Directors may  reconsider  its selection of Ernst & Young
LLP.

     Representatives  of Ernst & Young LLP are  expected  to be  present  at the
Annual  Meeting.  They will have the  opportunity  to make a  statement  if they
desire to do so and will also be available to respond to  appropriate  questions
from shareholders.

                      APPROVAL OF 1998 STOCK INCENTIVE PLAN

     On November 4, 1997, the Board of Directors of the Company adopted, subject
to shareholder  approval,  the 1998 Stock  Incentive  Plan (the "1998  Incentive
Plan"). Up to 600,000 shares of Common Stock (subject to adjustment in the event
of stock  splits and other  similar  events)  may be issued  pursuant  to awards
granted under the 1998 Incentive Plan.

     The 1998  Incentive  Plan is in addition to the Company's 1996 Stock Option
Plan (the "1996  Option  Plan").  As of February  27,  1998,  options  have been
granted for all but 80,909  shares  covered by the 1996 Option Plan.  Any shares
subject to unexercised portions of options terminated after that date will again
be available for grant under the 1996 Option Plan.

     The Board of Directors believes that the continued growth and profitability
of the  Company  depends,  in large  part,  upon the  ability of the  Company to
maintain a competitive  position in  attracting,  retaining and  motivating  key
personnel,  and that the  adoption of the 1998  Incentive  Plan  furthers  these
objectives.  Accordingly,  the Board of Directors  believes adoption of the 1998
Incentive Plan is in the best interests of the Company and its  shareholders and
recommends a vote FOR this proposal.

Summary of the 1998 Incentive Plan

     The following is a brief summary of the 1998 Incentive Plan.

     Description of Awards

     The 1998 Incentive  Plan provides for the grant of incentive  stock options
intended to qualify under  Section 422 of the Internal  Revenue Code of 1986, as
amended (the "Code"),  nonstatutory  stock options,  restricted stock awards and
other  stock-based  awards,  including  the grant of shares  based upon  certain
conditions,  the grant of securities convertible into Common Stock and the grant
of stock appreciation rights (collectively "Awards").

     Incentive Stock Options and Nonstatutory  Stock Options.  Optionees receive
the right to  purchase  a  specified  number  of  shares  of  Common  Stock at a
specified  option  price and subject to such other terms and  conditions  as are
specified  in  connection  with the option  grant.  Subject  to the  limitations
described  below,  options may be granted at an exercise price which may be less
than,  equal to or greater than the fair market value of the Common Stock on the
date of grant.  Under present law, however,  incentive stock options and options
intended to qualify as  performance-based  compensation  under Section 162(m) of
the Code may not be granted at an exercise price less than the fair market value
of the  Common  Stock on the date of grant or less than 110% of the fair  market
value in the case of incentive stock options  granted to optionees  holding more
than 10% of the voting  power of the  Company.  Options may not be granted for a
term in  excess of ten  years.  The 1998  Incentive  Plan  permits  the Board to
determine the manner of payment of the exercise price of options, including


                                       12
<PAGE>


through  payment by cash,  check or in  connection  with a  "cashless  exercise"
through a broker,  by  surrender  to the Company of shares of Common  Stock,  by
delivery to the Company of a promissory note, or by any other lawful means.

     Restricted  Stock Awards.  Restricted  stock Awards  entitle  recipients to
acquire  shares  of  Common  Stock,  subject  to the  right  of the  Company  to
repurchase  all or part of such shares from the  recipient in the event that the
conditions  specified in the applicable Award are not satisfied prior to the end
of the applicable restriction period established for such Award.

     Other Stock-Based Awards.  Under the 1998 Incentive Plan, the Board has the
right to grant other Awards based upon the Common  Stock,  having such terms and
conditions as the Board may determine,  including the grant of shares based upon
certain  conditions,  the grant of securities  convertible into Common Stock and
the grant of stock appreciation rights.

     Eligibility to Receive Awards

     Officers,  employees and directors of, and consultants and advisors to, the
Company and its  subsidiaries  are eligible to be granted  Awards under the 1998
Incentive Plan. Under present law, however,  incentive stock options may only be
granted to  employees.  The maximum  number of shares  with  respect to which an
Award may be granted to any  participant  under the 1998  Incentive Plan may not
exceed 100,000 shares per calendar year.

     As of February 27, 1998, approximately 295 persons were eligible to receive
Awards under the 1998  Incentive  Plan,  including the Company's  four executive
officers and five non-employee directors.  The granting of Awards under the 1998
Incentive Plan is discretionary, and the Company cannot now determine the number
or type of Awards to be granted in the future to any particular person or group.

     On December 31, 1997,  the last reported  sale price of the Company  Common
Stock on the Nasdaq National Market was $10.625.

     Administration

     The 1998  Incentive  Plan is  administered  by the Board of Directors.  The
Board has the  authority to adopt,  amend and repeal the  administrative  rules,
guidelines  and practices  relating to the 1998  Incentive Plan and to interpret
the  provisions of the 1998  Incentive  Plan.  Pursuant to the terms of the 1998
Incentive  Plan,  the Board of Directors may delegate  authority  under the 1998
Incentive  Plan to one or more  committees of the Board,  and subject to certain
limitations,  to one or more  executive  officers of the Company.  The Board has
authorized the Compensation  Committee to administer certain aspects of the 1998
Incentive Plan, including the granting of Awards to executive officers.  Subject
to any applicable limitations contained in the 1998 Incentive Plan, the Board of
Directors,  the  Compensation  Committee,  or any other  committee  or executive
officer to whom the Board delegates  authority,  as the case may be, selects the
recipients  of Awards and  determines  (i) the number of shares of Common  Stock
covered by options  and the dates upon which such  options  become  exercisable,
(ii) the exercise price of options,  (iii) the duration of options, and (iv) the
number of  shares  of Common  Stock  subject  to any  restricted  stock or other
stock-based  Awards  and the  terms and  conditions  of such  Awards,  including
conditions for repurchase, issue price and repurchase price.

     The Board of  Directors  is required  to make  appropriate  adjustments  in
connection  with the 1998 Incentive Plan and any  outstanding  Awards to reflect
stock  dividends,  stock  splits and  certain  other  events.  In the event of a
merger, liquidation or other Acquisition Event (as defined in the 1998 Incentive
Plan),  the Board of Directors is authorized to provide for outstanding  Options
or other stock-based  Awards to be assumed or substituted for, to accelerate the
Awards to make them fully  exercisable  prior to consummation of the Acquisition
Event or to provide for a cash out of the value of any outstanding  options.  If
any Award expires or is  terminated,  surrendered,  canceled or  forfeited,  the
unused  shares of Common Stock covered by such Award will again be available for
grant under the 1998 Incentive Plan.


                                       13
<PAGE>


     Amendment or Termination

     No Award may be made under the 1998  Incentive Plan after November 4, 2007,
but  Awards  previously  granted  may  extend  beyond  that  date.  The Board of
Directors may at any time amend,  suspend or terminate the 1998 Incentive  Plan,
except that no Award  designated as subject to Section 162(m) of the Code by the
Board of Directors  after the date of such amendment  shall become  exercisable,
realizable  or vested (to the extent such  amendment  was required to grant such
Award) unless and until such amendment shall have been approved by the Company's
shareholders.

Federal Income Tax Consequences

     The  following  is a  summary  of the  United  States  federal  income  tax
consequences  that generally will arise with respect to Awards granted under the
1998  Incentive Plan and with respect to the sale of Common Stock acquired under
the 1998 Incentive Plan.

     Incentive Stock Options

     In general,  a participant will not recognize taxable income upon the grant
or exercise of an incentive stock option.  Instead, a participant will recognize
taxable  income with respect to an incentive  stock option only upon the sale of
Common Stock  acquired  through the exercise of the option  ("ISO  Stock").  The
exercise of an incentive stock option,  however,  may subject the participant to
the alternative minimum tax.

     Generally,  the tax  consequences  of selling  ISO Stock will vary with the
length  of time that the  participant  has owned the ISO Stock at the time it is
sold. If the participant  sells ISO Stock after having owned it for at least two
years from the date the option was granted (the "Grant  Date") and one year from
the date the option was exercised (the "Exercise  Date"),  then the  participant
will  recognize  long-term  capital gain in an amount equal to the excess of the
sale price of the ISO Stock over the exercise price.

     If the  participant  sells ISO Stock for more than the exercise price prior
to having  owned it for at least two years from the Grant Date and one year from
the Exercise Date (a "Disqualifying Disposition"),  then all or a portion of the
gain recognized by the participant will be ordinary compensation income.

     If a participant sells ISO Stock for less than the exercise price, then the
participant  will  recognize  capital  loss equal to the excess of the  exercise
price  over the  sale  price  of the ISO  Stock.  This  capital  loss  will be a
long-term  capital loss if the  participant has held the ISO Stock for more than
one year prior to the date of sale.

     Nonstatutory Stock Options

     As in the  case of an  incentive  stock  option,  a  participant  will  not
recognize taxable income upon the grant of a nonstatutory  stock option.  Unlike
the case of an incentive  stock option,  however,  a participant who exercises a
nonstatutory stock option generally will recognize ordinary  compensation income
in an amount  equal to the excess of the fair market  value of the Common  Stock
acquired  through the exercise of the option ("NSO  Stock") on the Exercise Date
over the exercise price.

     With respect to any NSO Stock, a participant will have a tax basis equal to
the exercise price plus any income  recognized  upon the exercise of the option.
Upon selling NSO Stock, a participant  generally will recognize  capital gain or
loss in an amount  equal to the  excess of the sale  price of the NSO Stock over
the  participant's tax basis in the NSO Stock. This capital gain or loss will be
a long-term gain or loss if the participant has held the NSO Stock for more than
one year prior to the date of the sale.


                                       14
<PAGE>


     Restricted Stock Awards

     A  participant  will not  recognize  taxable  income  upon  the  grant of a
restricted stock Award,  unless the participant  makes an election under Section
83(b) of the Code (a  "Section  83(b)  Election").  If the  participant  makes a
Section  83(b)  Election  within  30 days of the  date of the  grant,  then  the
participant will recognize  ordinary income,  for the year in which the Award is
granted,  in an amount equal to the difference  between the fair market value of
the Common  Stock at the time the Award is granted and the  purchase  price paid
for the Common Stock.  If a Section 83(b) Election is not made, the  participant
will recognize  ordinary income,  at the time that the forfeiture  provisions or
restrictions on transfer lapse, in an amount equal to the difference between the
fair market value of the Common Stock at the time of such lapse and the original
purchase price paid for the Common Stock.  The participant  will have a basis in
the Common Stock  acquired  equal to the sum of the price paid and the amount of
ordinary compensation income recognized.

     Upon the disposition of the Common Stock acquired  pursuant to a restricted
stock Award,  the participant will recognize a capital gain or loss equal to the
difference  between  the sale  price of the Common  Stock and the  participant's
basis in the Common Stock.  The gain or loss will be a long-term gain or loss if
the shares are held for more than one year. For this purpose, the holding period
shall  begin  just  after  the  date  on  which  the  forfeiture  provisions  or
restrictions  lapse if a Section  83(b)  Election is not made, or just after the
Award is granted if a Section 83(b) Election is made.

     Other Stock-Based Awards

     The tax consequences  associated with any other  stock-based  Award granted
under the 1998  Incentive Plan will vary depending on the specific terms of such
Award.  Among the  relevant  factors  are whether or not the Award has a readily
ascertainable  fair  market  value,  whether  or not the  Award  is  subject  to
forfeiture provisions or restrictions on transfer, the nature of the property to
be received by the  participant  under the Award and the  participant's  holding
period and tax basis for the Award or underlying Common Stock.

     Tax Consequences to the Company

     The  grant of an Award  under  the 1998  Incentive  Plan  will  have no tax
consequences to the Company.  Moreover,  in general,  neither the exercise of an
incentive  stock option nor the sale of any Common Stock acquired under the 1998
Incentive  Plan will  have any tax  consequences  to the  Company.  The  Company
generally  will be  entitled  to a  business-expense  deduction,  however,  with
respect to any ordinary  compensation  income  recognized by a participant under
the 1998 Incentive Plan,  including in connection with a restricted  stock Award
or as a result of the exercise of a nonstatutory stock option or a Disqualifying
Disposition.  Any such deduction  will be subject to the  limitations of Section
162(m) of the Code. The Company will have a withholding  obligation with respect
to any ordinary  compensation  income recognized by participants  under the 1998
Incentive  Plan  who are  employees  or  otherwise  subject  to  withholding  in
connection with a restricted stock Award or the exercise of a nonstatutory stock
option.


                                       15
<PAGE>


                                  OTHER MATTERS

     Management  does not know of any other  matters  which may come  before the
Annual  Meeting.  However,  if any other  matters are properly  presented to the
Annual  Meeting,  it is the intention of the persons  named in the  accompanying
proxy to vote,  or  otherwise  act, in  accordance  with their  judgment on such
matters.

     All costs of  solicitation  of  proxies  will be borne by the  Company.  In
addition to solicitations by mail, the Company's directors, officers and regular
employees,  without additional  remuneration,  may solicit proxies by telephone,
telegraph and personal interviews,  and the Company reserves the right to retain
outside agencies for the purpose of soliciting proxies. Brokers,  custodians and
fiduciaries will be requested to forward proxy soliciting material to the owners
of  shares  held in  their  names,  and the  Company  will  reimburse  them  for
out-of-pocket expenses incurred on behalf of the Company.

     Proposals  of  shareholders  intended  to be  presented  at the 1999 Annual
Meeting of Shareholders  must be received by the Company at its principal office
in Woburn,  Massachusetts  not later than December 18, 1998 for inclusion in the
proxy statement for that meeting.

                                        By Order of the Board of Directors,


                                        Alan J. Bouffard,
                                        Clerk

April 17, 1998

     THE BOARD OF  DIRECTORS  HOPES THAT  SHAREHOLDERS  WILL ATTEND THE MEETING.
WHETHER OR NOT SHAREHOLDERS PLAN TO ATTEND,  SHAREHOLDERS ARE URGED TO COMPLETE,
DATE,  SIGN  AND  RETURN  THE  ENCLOSED  PROXY  IN  THE  ACCOMPANYING  ENVELOPE.
SHAREHOLDERS WHO ATTEND THE MEETING MAY VOTE THEIR SHARES PERSONALLY EVEN THOUGH
THEY HAVE SENT IN THEIR PROXIES.

                                       16
<PAGE>


                                  DETACH HERE

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

                       BOSTON COMMUNICATIONS GROUP, INC.

                      1998 ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 21, 1998

     The undersigned  shareholder of BOSTON  COMMUNICATIONS  GROUP,  INC. hereby
acknowledges  receipt of the Notice of Annual Meeting of Shareholders  and Proxy
Statement,  dated April 17,  1998,  and hereby  appoints  Alan J.  Bouffard  and
Frederick von Mering, and each of them, proxies and attorneys-in-fact, with full
power  of  substitution,  on  behalf  and in the  name  of the  undersigned,  to
represent the  undersigned at the 1998 annual Meeting of  Shareholders of BOSTON
COMMUNICATIONS  GROUP,  INC.,  to be held on May 21, 1998 at 11:00  a.m.,  local
time,  at the  Company at 100 Sylvan  Road,  Woburn,  Massachusetts,  and at any
adjournments  thereof,  and to  vote  all  shares  of  Common  Stock  which  the
undersigned would be entitled to vote if then and there personally  present,  on
the matters set forth on the reverse side.

     THE PROXY WHEN PROPERLY EXECUTED WILL BE VOTED AS DIRECTED. IF NO DIRECTION
IS GIVEN WITH  RESPECT TO A  PARTICULAR  PROPOSAL,  THIS PROXY WILL BE VOTED FOR
SUCH PROPOSAL WITH RESPECT TO ANY OTHER MATTERS WHICH MAY ARISE. THIS PROXY WILL
BE VOTED IN THE DISCRETION OF THE PERSON(S) NAMED ABOVE.

     PLEASE MARK,  DATE,  SIGN, AND RETURN THIS PROXY CARD  PROMPTLY,  USING THE
ENCLOSED ENVELOPE. NO POSTAGE IS REQUIRED IF MAILED IN THE UNITED STATES.

- -------------                                                      -------------
 SEE REVERSE      CONTINUED AND TO BE SIGNED ON REVERSE SIDE        SEE REVERSE 
     SIDE                                                               SIDE    
- -------------                                                      -------------


<PAGE>


                                  DETACH HERE

     Please mark
[X]  votes as in
     this example.


The Board of Directors recommends a vote "FOR all nominees" in Item 1, and "FOR"
Items 2 and 3.

1.   Election of Directors.

     Nominees: Jerrold D. Adams, Paul R. Gudonis
               and Frederick E. von Mering.

               FOR       WITHHELD
               [_]          [_]

[_]  ______________________________________
     For all nominees except as noted above



                                                          FOR  AGAINST   ABSTAIN
2.   To ratify  the  appointment  of Ernst & Young        [_]    [_]       [_]  
     LLP  by  the  Board  of   Directors   as  the
     Company's   independent   auditors   for  the
     current year.

                                                          FOR  AGAINST   ABSTAIN
3.   To ratify and  approve  the  adoption  of the        [_]    [_]       [_]  
     Company's 1996 Stock Incentive Plan.                 

4.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

MARK HERE IF YOU PLAN TO ATTEND THE MEETING            [_]

MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT          [_]

Please sign  exactly as name  appears  hereon.  Joint  owners  should each sign.
Executors,  administrators,  trustees,  guardians or other fiduciary should give
full title as such. If signing for a corporation,  please sign in full corporate
name by a duly authorized officer.

Signature:_________________ Date:______  Signature:_________________ Date:______



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