BOSTON COMMUNICATIONS GROUP INC
S-8, 2000-10-26
RADIOTELEPHONE COMMUNICATIONS
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              As filed with the Securities and Exchange Commission
                               on October 25, 2000
                            Registration No. 333-____


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM S-8

                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933

                        BOSTON COMMUNICATIONS GROUP, INC.
             (Exact Name of Registrant as Specified in Its Charter)

                                  Massachusetts
         (State or Other Jurisdiction of Incorporation or Organization)

                                   04-3026859
                      (I.R.S. Employer Identification No.)

100 Sylvan Road, Woburn, Massachusetts                                    01801
(Address of Principal Executive Offices)                             (Zip Code)

                           THE 2000 STOCK OPTION PLAN
                            (Full Title of the Plan)

                                Edward H. Snowden
                        Boston Communications Group, Inc.
                                 100 Sylvan Road
                           Woburn, Massachusetts 01801
                     (Name and Address of Agent for Service)

                                 (617) 692-7000
          (Telephone Number, Including Area Code, of Agent for Service)


<TABLE>

                                                    CALCULATION OF REGISTRATION FEE

                                               Proposed              Proposed
       Titleof                                  Maximum              Maximum
     Securities             Amount             Offering             Aggregate
        To Be                To Be             Price Per             Offering             Amount of
     Registered           Registered             Share                Price           Registration Fee

---------------------- ------------------ -------------------- --------------------- --------------------
<S>                             <C>                 <C>                 <C>                     <C>

Common Stock,
$0.01 par value per
share                       500,000            $20.00(1)          $10,000,000(1)          $2,640.00
</TABLE>

(1)  Estimated solely for the purpose of calculating the  registration  fee, and
     based upon the average of the high and low sale prices of the Common  Stock
     on the Nasdaq  National Market on October 18, 2000 in accordance with Rules
     457(c) and 457 (h) of the Securities Act of 1933, as amended.



<PAGE>


PART I.  INFORMATION REQUIRED IN THE SECTION 10 (a) PROSPECTUS

         The  information  required by Part I is included in  documents  sent or
given to the recipient of The 2000 Stock Option Plan from Boston  Communications
Group, Inc. (the "Registrant")  pursuant to Rule 428(b)(1) of the Securities Act
of 1933, as amended (The "Securities Act").


PART II.  INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.  Incorporation of  Documents by Reference

(a)               The  Registrant's  latest  Annual  Report on Form 10-K for the
                  fiscal year ended December 31, 1999.

(b)               All other reports filed by the Registrant  with the Securities
                  and Exchange  Commission  pursuant to Section 13(a) or Section
                  15 (d) of the  Securities  Exchange Act of 1934 since December
                  31, 1999, as follows:

                    (i)  The Registrant's  Quarterly Report on Form 10-Q for the
                         fiscal quarter ended March 31, 2000.

                    (ii) The Registrant's  Quarterly Report on Form 10-Q for the
                         fiscal quarter ended June 30, 2000.

(c)               The  description of the  Registrant's  Common Stock,  $.01 par
                  value per share,  contained in the  Registrant's  Registration
                  Statement  on Form 8-A in respect of the  Registrant's  Common
                  Stock, filed pursuant to Section 12 of the Securities Exchange
                  Act of 1934.

Item 4.  Description of Securities

         Not applicable.

Item 5.  Interests of Named Experts and Counsel

         Not applicable


Item 6.  Indemnification of Directors and Officers

         Article 6 of the Company's  Restated Articles of Organization  provides
that the Company shall indemnify each person who is or was a director,  officer,
employee or other agent of the Company, and each person who is or was serving at
the request of the Company as a director,  trustee,  officer,  employee or other
agent of another  organization in which it directly or indirectly owns shares or
of which it is directly or indirectly a creditor, against all liabilities, costs
and  expenses  reasonably  incurred by any such persons in  connection  with the
defense or disposition of or otherwise in connection  with or resulting from any
action,  suit or other  proceeding  in which they may be  involved  by reason of
being or having been such a director, officer, employee, agent or trustee, or by
reason of any action taken or not taken in such capacity, except with respect to
any matter as to which such  person  shall have been  finally  adjudicated  by a
court  of  competent  jurisdiction  not to  have  acted  in  good  faith  in the
reasonable  belief  that  his or her  action  was in the best  interests  of the
Company.  The provisions in the Company's articles pertaining to indemnification
may not be  amended  and no  provision  inconsistent  therewith  may be  adopted
without the approval of either the Board of Directors or the holders of at least
a majority of the voting power of the Company.

Section 67 of Chapter 156B of the Massachusetts  General Laws permits,  in part,
indemnification  by  Massachusetts  corporations  of  its  directors,  officers,
employees,  and persons who serve at its request in any capacity with respect to
any employee benefit plan.  Indemnification is permitted to the extent specified
in or authorized by a corporation's  articles of organization,  a by-law adopted
by the  stockholders or a vote adopted by the holders of a majority of the stock
entitled to select directors.  Section 67, however, prohibits a corporation from
indemnifying a person with respect to any matter who has been adjudicated not to
have acted in good  faith in the  reasonable  belief  that his action was in the
best interest of the corporation or in the best interest of the  participants or
beneficiaries of an employee benefit plan, as the case may be.

         In addition,  Section 67 specifically  permits a corporation to advance
expenses  incurred in  defending  the action or  proceeding  if the  indemnified
person  undertakes  to repay the amount  advanced  should such  person  later be
adjudicated  not to be entitled to  indemnification  under  Section 67. Any such
indemnification  may be provided  although  the person to be  indemnified  is no
longer an officer,  director,  employee or agent of the  corporation  or of such
other  organization  or no longer  serves with respect to any  employee  benefit
plan.

         The Company maintains  directors' and officers' liability insurance for
the benefit of its directors and certain of its officers.

Item 7.  Exemption from Registration Claimed

         Not applicable.


Item 8.  Exhibits

         The Exhibit Index  immediately  preceding the exhibits is  incorporated
herein by reference.

         Exhibit Number                     Description

         4.1(1)                Specimen Certificate for Shares of Common Stock,
                               $.01 par value per share, of the Registrant

         5.1                   Opinion of Ropes & Gray

        23.1                   Consent of Ropes & Gray (included in Exhibit 5.1)

        23.2                   Consent of Ernst & Young LLP

        24.1                   Power  of  Attorney  (included  on the  signature
                               page  of  this Registration Statement)

Item 9.  Undertakings

1.       The Registrant hereby undertakes:

          (a)  To file,  during  any  period in which  offers or sales are being
               made, a post- effective amendment to this registration statement:

          (1)  To Include any  prospectus  required  by Section  10(a)(3) of the
               Securities Act

          (i)  To reflect in the  prospectus  any facts or events  arising after
               the  effective  date of the  registration  statement (or the most
               recent post-effective amendment hereof) which, individually or in
               the aggregate,  represent a fundamental change in the information
               set forth in the registration statement; and

          (ii) To include any material  information  with respect to the plan of
               distribution   not  previously   disclosed  in  the  registration
               statement  or any  material  change  to such  information  in the
               registration statement;

provided,  however  that  paragraphs  (a) (1) (i) and (a) (1) (ii)  above do not
apply if the information  required to be included in a post-effective  amendment
by those  paragraphs is contained in periodic  reports  filed by the  Registrant
pursuant  to  Section  13  or  Section  15(d)  of  the  Exchange  Act  that  are
incorporated by reference in the registration statement.

          (2)  That,  for the purpose of  determining  any  liability  under the
               Securities  Act,  each  such  post-effective  amendment  shall be
               deemed  to  be a  new  registration  statement  relating  to  the
               securities  offered therein,  and the offering of such securities
               at that time shall be deemed to be the initial bona fide offering
               thereof.

          (3)  To  remove  from   registration  by  means  of  a  post-effective
               amendment any of the  securities  being  registered  which remain
               unsold at the termination of the offering.

          (b)  The   Registrant   hereby   undertakes   that,  for  purposes  of
               determining  any liability  under the Securities Act, each filing
               of the  Registrant's  annual report  pursuant to Section 13(a) or
               Section 15(d) of the Exchange Act (and,  where  applicable,  each
               filing of an employee  benefit  plan's annual report  pursuant to
               Section  15(d)  of the  Exchange  Act)  that is  incorporated  by
               reference in the  Registration  Statement shall be deemed to be a
               new  Registration  Statement  relating to the securities  offered
               therein,  and the offering of such  securities at that time shall
               be deemed to be in the initial bona fide offering thereof.

          (c)  Insofar as  indemnification  for  liabilities  arising  under the
               Securities  Act  may be  permitted  to  directors,  officers  and
               controlling  persons of the Registrant  pursuant to the foregoing
               provisions, or otherwise, the Registrant has been advised that in
               the opinion of the  Commission  such  indemnification  is against
               public  policy  as  expressed  in  the  Securities  Act  and  is,
               therefore,   unenforceable.   In  the  event  that  a  claim  for
               indemnification  against such liabilities (other than the payment
               by the  Registrant  of  expenses  incurred or paid by a director,
               officer or controlling person of the Registrant in the successful
               defense of any action,  suit or  proceeding)  is asserted by such
               director,  officer or controlling  person in connection  with the
               securities being  registered,  the Registrant will, unless in the
               opinion of its counsel the matter has been settled by controlling
               precedent,  submit  to a court of  appropriate  jurisdiction  the
               question  whether such  indemnification  by it is against  public
               policy as expressed in the Securities Act and will be governed by
               the final adjudication of such issue.







<PAGE>


                                   SIGNATURES


         Pursuant to the  requirements  of the  Securities  Act, the  Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the Town of Woburn,  Commonwealth of Massachusetts,  on this 25th
day of October, 2000.


                                            BOSTON COMMUNICATIONS GROUP, INC.




                              By:      /s/ Edward H. Snowden__________________
                                       Edward H. Snowden
                                       President and Chief Executive Officer







                                POWER OF ATTORNEY

         We, the  undersigned  officers and  directors of Boston  Communications
Group,  Inc., hereby severally  constitute  Edward H. Snowden,  Karen A. Walker,
Alan J. Bouffard and Jennifer M.  Borggaard,  and each of them singly,  our true
and lawful attorneys with full power to any of them, and to each of them singly,
to  sign  for us and  in our  names  in  the  capacities  indicated  below,  the
Registration  Statement on Form S-8 filed  herewith  and any and all  subsequent
amendments to said Registration  Statement,  and generally to do all such things
in our names and behalf in our  capacities  as officers and  directors to enable
Boston  Communications  Group,  Inc.  to  comply  with all  requirements  of the
Securities  and  Exchange  Commission,   hereby  ratifying  and  confirming  our
signatures  as they may be signed  by said  attorneys,  or any of them,  to said
Registration Statement and any and all amendments thereto.


Pursuant to the  requirements of the Securities Act of 1933,  this  Registration
Statement has been signed below by the following  persons in the  capacities and
on the date indicated below.


             Signature                              Title              Date

/s/ Edward H. Snowden                 President, Chief          October 25, 2000
------------------------------------- Executive Officer and
                                      Director (Principal
                                      Executive Officer)
Edward H. Snowden

/s/ Karen E. Walker                   Vice President -          October 25, 2000
------------------------------------- Finance and Administration
                                      (Principal Financial and
                                      Accounting Officer)

Karen E. Walker
/s/ Frederick E. von Mering           Vice President -          October 25, 2000
------------------------------------- Strategic Development and
                                      Director
Frederick E. von Mering

/s/ Paul J. Tobin                     Chairman of the Board     October 25, 2000
-------------------------------------
Paul J. Tobin

/s/ Brian E. Boyle                    Vice Chairman of the      October 25, 2000
------------------------------------- Board
Brian E. Boyle

/s/ Jerrold D. Adams                  Director                  October 25, 2000
-------------------------------------
Jerrold D. Adams

/s/ Rajendra Singh                    Director                  October 25, 2000
-------------------------------------
Rajendra Singh

/s/ Mark J. Kington                   Director                  October 25, 2000
-------------------------------------
Mark J. Kington

/s/ Paul R, Gudonis                   Director                  October 25, 2000
-------------------------------------
Paul R. Gudonis

-------------------------------------
/s/ Gerald Segel                      Director                  October 25, 2000
-------------------------------------
Gerald Segel



                                  Exhibit Index


    Exhibit Number
                                                            Description

        4.1(1)          Specimen Certificate for Shares of Common Stock,
                        $.01 par value per share, of the Registrant

         5.1            Opinion of Ropes & Gray

         23.1           Consent of Ropes & Gray (included in Exhibit 5.1)

         23.2           Consent of Ernst & Young LLP

         24.1           Power of Attorney (included on the signature page of
                        this Registration Statement)





















          (1)  Incorporated herein by reference to the Registrant's Registration
               Statement on Form S-1 (Commission File No. 333-4128). Exhibit 5.1

                                  ROPES & GRAY
                             ONE INTERNATIONAL PLACE
                        BOSTON, MASSACHUSETTS 02110-2624
                                 (617) 951-7000
                               FAX: (617) 951-7050




                                                          October 25, 2000



Boston Communications Group, Inc.
100 Sylvan Road
Woburn, Massachusetts 01801

Ladies and Gentlemen:

         This  opinion is  furnished to you in  connection  with a  registration
statement  on Form  S-8 (the  "Registration  Statement")  to be  filed  with the
Securities and Exchange  Commission (the "Commission")  under the Securities Act
of 1933, as amended,  for the  registration  of 500,000  shares of common stock,
$0.01 par value per share (the "Shares"),  of Boston Communications Group, Inc.,
a Massachusetts  corporation (the "Company"),  issuable under the Company's 2000
Stock Option Plan (the "Plan").

         We are  familiar  with the actions  taken by the Company in  connection
with the Plan. For purposes of this opinion,  we have examined the  Registration
Statement, the Plan and such other documents as we have deemed appropriate.

         Based upon the  foregoing,  we are of the  opinion  that (i) the Shares
have  been  duly  authorized  and  (ii)  the  Shares,  when  issued  and sold in
accordance with the terms of the Plan, will have been validly issued and will be
fully paid and non-assessable.

         We hereby  consent  to your  filing  this  opinion as an exhibit to the
Registration Statement.

         It is  understood  that this  opinion is to be used only in  connection
with the offer and sale of Shares while the Registration Statement is in effect.

                                                               Very truly yours,

                                                               /s/ Ropes & Gray

                                                                   Ropes & Gray
















Exhibit 23.2

                  CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS


We consent to the incorporation by reference in the Registration Statement (Form
S-8)  pertaining to The 2000 Stock Option Plan of Boston  Communications  Group,
Inc. of our report  dated  January 28, 2000,  with  respect to the  consolidated
financial statements and schedule of Boston  Communications Group, Inc. included
in its Annual Report (Form 10-K) for the year ended December 31, 1999.

                                                /s/ Ernst & Young LLP
Boston, Massachusetts
October 23, 2000




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