ALTERNATIVE LIVING SERVICES INC
PRE 14A, 1998-03-27
SOCIAL SERVICES
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                            <C>
[X]  Preliminary Proxy Statement               [ ]  Confidential, for Use of the Commission
                                                    Only (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
 
                       ALTERNATIVE LIVING SERVICES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
     (2)  Aggregate number of securities to which transaction applies:
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
     (4)  Proposed maximum aggregate value of transaction:
 
     (5)  Total fee paid:
 
[ ]  Fee paid previously with preliminary materials:
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
     (2)  Form, Schedule or Registration Statement No.:
 
     (3)  Filing Party:
 
     (4)  Date Filed:
<PAGE>   2
 
                      [ALTERNATIVE LIVING SERVICES LOGO]

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 14, 1998
 
To the Stockholders of Alternative Living Services, Inc.:
 
     Notice is hereby given that the Annual Meeting of Stockholders (together
with any adjournments or postponements thereof, the "Meeting") of Alternative
Living Services, Inc. (the "Company") will be held at The Sheraton
Milwaukee/Brookfield, 375 South Moorland Road, Brookfield, Wisconsin 53005, on
Thursday, May 14, 1998 at 10:00 a.m., Milwaukee time, for the purpose of
considering and voting upon the following matters:
 
          (1) To elect a board of ten directors each to serve a one-year term;
 
          (2) To consider and act upon a proposal to amend the Company's
     Restated Certificate of Incorporation to increase the authorized capital
     stock of the Company;
 
          (3) To consider and act upon a proposal to increase the number of
     shares of the Company's Common Stock reserved for issuance under the
     Company's 1995 Amended and Restated Incentive Compensation Plan from
     1,425,000 to 2,500,000; and
 
          (4) To transact such other business as may properly come before the
     Meeting.
 
     These items are more fully described in the accompanying Proxy Statement,
which is hereby made a part of this Notice of Annual Meeting of Stockholders.
 
     The Board of Directors has fixed the close of business on April 8, 1998 as
the record date for the determination of stockholders entitled to notice of, and
to vote at, the Meeting.
 
     A copy of the Company's Annual Report for the year ended December 31, 1997
is enclosed. The Annual Report is not a part of the proxy soliciting material
enclosed with this Notice.
 
                                          By Order of the Board of Directors,
 
                                          Thomas E. Komula
                                          Secretary
 
Brookfield, Wisconsin
April 14, 1998
 
     ALL STOCKHOLDERS ARE CORDIALLY INVITED TO ATTEND THE MEETING IN PERSON.
WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING, PLEASE COMPLETE, DATE, SIGN AND
RETURN THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR
REPRESENTATION AT THE MEETING. A RETURN ENVELOPE (WHICH IS POSTAGE-PREPAID IF
MAILED IN THE UNITED STATES) IS ENCLOSED FOR THAT PURPOSE. EVEN IF YOU HAVE
GIVEN YOUR PROXY, YOU MAY STILL VOTE IN PERSON IF YOU ATTEND THE MEETING. PLEASE
NOTE, HOWEVER, THAT IF YOUR SHARES ARE HELD OF RECORD BY A BROKER, BANK OR OTHER
NOMINEE AND YOU WISH TO VOTE AT THE MEETING, YOU MUST BRING TO THE MEETING A
LETTER FROM THE BROKER, BANK OR OTHER NOMINEE CONFIRMING YOUR BENEFICIAL
OWNERSHIP OF THE SHARES. ADDITIONALLY, IN ORDER TO VOTE AT THE MEETING, YOU MUST
OBTAIN FROM THE RECORD HOLDER A PROXY ISSUED IN YOUR NAME.
<PAGE>   3

                      [ALTERNATIVE LIVING SERVICES LOGO]

                             450 N. SUNNYSLOPE ROAD
                                   SUITE 300
                          BROOKFIELD, WISCONSIN 53005
 
PRELIMINARY COPY
 
                                PROXY STATEMENT
 
                       ANNUAL MEETING OF STOCKHOLDERS OF
                       ALTERNATIVE LIVING SERVICES, INC.
 
                                  MAY 14, 1998
 
                 INFORMATION CONCERNING SOLICITATION AND VOTING
 
GENERAL
 
     This Proxy Statement (the "Proxy Statement") and the accompanying form of
proxy are being furnished to the stockholders of Alternative Living Services,
Inc. (the "Company") in connection with the solicitation of proxies by the Board
of Directors of the Company (the "Board") from holders of its outstanding common
stock, $.01 par value per share (the "Common Stock"), for use at the Annual
Meeting of Stockholders of the Company (together with any adjournments or
postponements thereof, the "Meeting") to be held at The Sheraton
Milwaukee/Brookfield, 375 South Moorland Road, Brookfield, Wisconsin 53005, on
Thursday, May 14, 1998 at 10:00 a.m., Milwaukee time. This Proxy Statement, the
accompanying form of proxy and the Annual Report to Stockholders are expected to
be mailed to stockholders of the Company on or about April 14, 1998.
 
SOLICITATION
 
     The expense of this solicitation will be borne by the Company. Solicitation
will be primarily by use of the mails. Executive officers and other employees of
the Company may solicit proxies, without additional compensation, personally and
by telephone and other means of communication. The Company will also reimburse
brokers and other persons holding Common Stock in their names or in the names of
their nominees for their reasonable expenses in forwarding proxies and proxy
materials to beneficial owners.
 
VOTING RIGHTS AND OUTSTANDING SHARES
 
     Stockholders of record as of the close of business on April 8, 1998 (the
"Record Date") will be entitled to vote at the Meeting. Each share of
outstanding Common Stock is entitled to one vote. As of the Record Date, there
were [21,832,396] shares of Common Stock outstanding and entitled to vote. The
Company has been advised that certain beneficial owners, directors and executive
officers of the Company, who hold in the aggregate approximately 23.5% of the
outstanding Common Stock, intend to vote their shares in favor of the nominees
and in accordance with the recommendations of the Board.
 
     The presence at the Meeting, in person or by proxy, of a majority of the
outstanding shares of Common Stock as of the Record Date will constitute a
quorum for transacting business at the Meeting. Abstentions and broker non-votes
are counted towards a quorum. Provided a quorum is present at the Meeting,
directors will be elected by a plurality of the votes present in person or
represented by proxy and entitled to vote at the Meeting.
 
     All votes will be tabulated by the inspector of elections appointed for the
Meeting, who will separately tabulate affirmative and negative votes,
abstentions and broker non-votes. Abstentions will be counted towards
<PAGE>   4
 
the tabulation of votes cast on proposals presented to the stockholders and will
have the same effect as negative votes, whereas broker non-votes will not be
counted for any purposes in determining whether a matter has been approved.
 
REVOCABILITY OF PROXIES
 
     The shares of Common Stock represented by proxy will be voted as instructed
if received in time for the Meeting. If no instructions are indicated, such
shares will be voted in favor of (FOR) (i) each nominee for election as a
director specified herein, (ii) the proposal to amend the Company's Restated
Certificate of Incorporation, (iii) the proposal to increase the number of
shares of Common Stock reserved for issuance under the Company's 1995 Amended
and Restated Incentive Compensation Plan, and (iv) in the discretion of the
proxy holder, as to any other matter that may properly come before the Meeting.
Any person signing and mailing the proxy may, nevertheless, revoke it at any
time before it is exercised by written notice to the Company (Attention: Thomas
E. Komula, Senior Vice President, Chief Financial Officer, Treasurer and
Secretary) at its headquarters at 450 N. Sunnyslope Road, Suite 300, Brookfield,
Wisconsin 53005, or by attending in person and voting at the Meeting. Attendance
at the Meeting, however, will not itself constitute the revocation of a proxy.
 
                      PROPOSAL 1 -- ELECTION OF DIRECTORS
 
     Ten directors, constituting the entire Board, are to be elected at the
Meeting and, if elected, will serve until the 1998 Annual Meeting of
Stockholders and until their successors have been elected and qualified. The
Company's Restated Bylaws, as amended, provide that the Board shall consist of
no less than four members and no more than ten members, with the actual number
to be established by resolution of the Board. The Board has by resolution
established the number of directors at ten.
 
     The nominees of the Board are set forth below. All of the current members
of the Board have been nominated to continue to serve as directors of the
Company. In the event any nominee is unable or declines to serve as a director
at the time of the Meeting, the proxies will be voted for any nominee who shall
be designated by the present Board to fill the vacancy. If additional persons
are nominated for election as directors, then the proxy holders intend to vote
all proxies received by them for the nominees listed below unless instructed
otherwise. As of the date of this Proxy Statement, the Company is not aware of
any nominee who is unable or who will decline to serve as a director, if
elected.
 
NOMINEES FOR ELECTION AS DIRECTORS
 
     Set forth below are the names, ages (at April 1, 1998), positions and
offices held and a brief description of the business experience during the past
five years of each person nominated to serve as a director of the Company.
 
     William G. Petty, Jr. (age 52) has served as Chairman of the Board of the
Company since December 1993 and served as Chief Executive Officer of the Company
from December 1993 to April 1996. He has served as a Managing Director of
Beecken, Petty & Company, the general partner of a private health care
investment fund, since September 1996. Mr. Petty served as the Vice Chairman of
GranCare, Inc. ("GranCare") from July 1995 to November 1997. Mr. Petty also
served as Chairman of the Board, Chief Executive Officer and President of
Evergreen Healthcare, Inc. ("Evergreen") from June 1993 to July 1995, the date
of its merger with GranCare, and as Chairman of the Board, Chief Executive
Officer and President of National Heritage, Inc., predecessor to Evergreen, from
October 1992 to June 1993. Mr. Petty also serves on the Board of Directors of
Paragon Health Network, Inc. ("Paragon"), a diversified provider of long-term
and specialty health care services.
 
     William F. Lasky (age 43) has served as Chief Executive Officer of the
Company since April 1996 and served as President of the Company from December
1993 to October 1997. He served as the Managing Partner of Alternative Living
Services, a Wisconsin general partnership (the "ALS Partnership"), from 1981 to
December 1993 and as the President of Care Living Centers, Inc. ("CLC") from
1989 to December 1993.
 
                                        2
<PAGE>   5
 
The ALS Partnership and CLC developed and operated assisted living residences,
six of which are currently managed by the Company. Mr. Lasky is a member of the
National Governing Board and through April 1998 is the Chairman of The Assisted
Living Federation of America ("ALFA") and is a licensed nursing home
administrator.
 
     Timothy J. Buchanan (age 43) has served as the President and a director of
the Company since October 1997. Mr. Buchanan served as the Chairman of the
Board, Chief Executive Officer, and a director of Sterling House Corporation
("Sterling") since he co-founded Sterling with Mr. Vick in 1991. Mr. Buchanan
founded BCI Construction, Inc. in 1984 and served as its President until
February 1997. BCI Construction, Inc. was wholly owned by Mr. Buchanan prior to
its acquisition by Sterling in 1994. Mr. Buchanan serves on the Oklahoma
Assisted Living Task Force -- Department of Human Resources, Aging Division. He
is also a former member of the National Governing Board of ALFA.
 
     Steven L. Vick (age 43) has served as the Chief Operating Officer and a
director of the Company since October 1997. He served as the President and a
director of Sterling since he co-founded Sterling with Mr. Buchanan in 1991. Mr.
Vick previously practiced as a Certified Public Accountant specializing in
health care consulting.
 
     Richard W. Boehlke (age 49) has served as the Vice Chairman of the Board of
the Company since May 1996. Mr. Boehlke served as President and Chief Executive
Officer of New Crossings International Corporation ("Crossings"), an assisted
living company which he founded in 1984, until Crossings merged with the Company
in May 1996.
 
     Gene E. Burleson (age 56) has served as a director of the Company since
July 1995. Mr. Burleson served as the Chief Executive Officer and a director of
Vitalink Pharmacy Services, Inc. from February 1997 to August 1997. He served as
Chairman of the Board of GranCare from January 1994 to November 1997 and as
Chief Executive Officer of GranCare from December 1990 to February 1997. Mr.
Burleson also currently serves on the Board of Directors of Paragon, Deckers
Outdoor Corporation, a shoe manufacturer, and Walnut Financial Services, a small
business investment company.
 
     D. Ray Cook, M.D. (age 53) has served as a director of the Company since
October 1997. He served as a director of Sterling from 1991 to October 1997. For
the past 22 years, Dr. Cook has been a family practice physician in private
practice in Wichita, Kansas. From 1986 to July 1994, he was a director of
Physician Corporation of America, a publicly-held health maintenance
organization. He is a member and elected fellow of the American Academy of
Family Physicians, and is a past President of the Kansas Academy. Dr. Cook is
also an Assistant Professor in the Department of Family Practice at the Kansas
University College of Medicine, and is a member of the General Board of the
Church of the Nazarene.
 
     Robert Haveman (age 50) has served as a director of the Company since May
1995. Mr. Haveman has served as Treasurer of EDP Management Corp., a privately
held investment management firm, since April 1997 and as the Secretary/Treasurer
of the Prince Corporation, an automotive interior trim manufacturer, from 1987
until October 1997.
 
     Ronald G. Kenny (age 42) has served as a director of the Company since May
1995. He has served as Executive Vice President of Huizenga Capital Management,
a privately held investment management company, since 1990.
 
     Jerry L. Tubergen (age 44) has served as a director of the Company since
May 1995. He has served as President and Chief Executive Officer of RDV
Corporation, a private financial management firm, since its formation in 1991.
Mr. Tubergen served as Managing Partner of Deloitte & Touche in Grand Rapids,
Michigan from 1987 to 1991. Mr. Tubergen also currently serves on the Board of
Directors of the Orlando Magic, Ltd., an NBA franchise, and Genmar Holdings,
Inc., a manufacturer and marketer of motorized pleasure boats.
 
     There are no family relationships among any of the executive officers or
directors of the Company. Until the 1999 Annual Meeting of Stockholders of the
Company, any vacancy on the Board of Directors arising among Messrs. Buchanan,
Cook or Vick and any nominee selected to fill a director position occupied by
any of
 
                                        3
<PAGE>   6
 
the foregoing individuals in accordance with the provisions of the merger
agreement entered into by the Company and Sterling (each a "Sterling
Representative") shall be nominated on behalf of the Board of Directors, filled
or selected by a majority vote of the remaining Sterling Representatives and
approved by the Board of Directors of the Company. Pursuant to the merger
agreement entered into by the Company and Crossings in connection with the
merger of the Company and Crossings, Mr. Boehlke was elected to the Board of
Directors as its Vice Chairman and D. Lee Field and David M. Boitano were
elected as executive officers of the Company. Pursuant to a services agreement
between Mr. Boehlke and the Company, the Company has agreed to nominate Mr.
Boehlke as director of the Company during the three year term of the services
agreement (expiring in May 1999). No other arrangement or understanding exists
between any executive officer or any other person pursuant to which any
executive officer was selected as an executive officer of the Company. Subject
to the terms of employment agreements, executive officers of the Company are
elected or appointed by the Board of Directors and hold office until their
successors are elected or until their death, resignation or removal.
 
                                        4
<PAGE>   7
 
                           MANAGEMENT OF THE COMPANY
 
BOARD OF DIRECTORS
 
     The Company's Board of Directors is currently comprised of the ten
individuals set forth in Proposal 1 above.
 
BOARD COMMITTEES AND MEETINGS
 
     During 1997, the Board met ten times. The Board has established an audit
committee (the "Audit Committee"), a compensation committee (the "Compensation
Committee") and an executive committee (the "Executive Committee"). The Board
does not have a nominating committee. No incumbent Board member attended fewer
than 75% of the aggregate of (i) the total number of meetings of the Board which
such director was eligible to attend during 1997 and (ii) the total number of
meetings held by any committee of the Board upon which such director served
during 1997.
 
     The Audit Committee is comprised of Messrs. Burleson, Haveman and Tubergen
with Mr. Tubergen serving as Chairman. The Audit Committee convenes when deemed
appropriate or necessary by its members. The primary functions of the Audit
Committee are to: (i) recommend an accounting firm to be appointed by the
Company and its independent auditors; (ii) consult with the Company's
independent auditors regarding the audit plan; and (iii) determine that
management placed no restrictions on the scope or implementation of the
independent auditors' examination. The Audit Committee met once in 1997.
 
     The Compensation Committee is comprised of Messrs. Boehlke, Cook, Kenny,
Petty and Tubergen, with Mr. Kenny serving as Chairman. The Compensation
Committee: (i) sets and approves the compensation (including salary, deferred
compensation, bonuses, incentive compensation and all other types of
compensation or remuneration) of the Company's executive officers; and (ii)
administers the Company's 1995 Amended and Restated Incentive Compensation Plan
(the "1995 Plan"). The Compensation Committee met three times in 1997.
 
     The Executive Committee is comprised of Messrs. Buchanan, Lasky and Petty,
with Mr. Petty serving as Chairman. The Executive Committee convenes when deemed
appropriate or necessary by its members. The Executive Committee has been
delegated the authority of the Board of Directors to: (i) approve development,
acquisition and financing transactions, without separate approval of the Board
of Directors, of up to $15 million; (ii) review and formulate recommendations on
matters to be submitted to the Board of Directors; (iii) approve and manage the
consolidation of the operations of Sterling and its subsidiaries and the Company
and its subsidiaries; and (iv) perform such other functions as may be assigned
to it by the Board of Directors. The Executive Committee did not meet during
1997.
 
EXECUTIVE OFFICERS
 
     Set forth below are the names, ages (at April 1, 1998), positions and
offices held and a brief description of the business experience during the past
five years of each of the Company's executive officers who are not also
directors.
 
     Gary Anderson (age 47) has served as Senior Vice President of the Company
since October 1997. Mr. Anderson served as Senior Vice President -- Operations
of Sterling from May 1995 to October 1997. From February 1992 until March 1995,
he was employed in various capacities by Marriott International, Inc. -- Senior
Living Services Division.
 
     D. Lee Field (age 37) has served as Senior Vice President of the Company
since May 1996. Prior to joining the Company, he was employed from 1984 by
Crossings, where he held a succession of executive positions, including
Executive Vice President and Chief Operating Officer from 1993 until the
Crossings merger with the Company, and Vice President of Operations from 1989 to
1993. Mr. Field is a member of the Board of Directors for the American Senior
Housing Association and a member of the Task Force for Assisted Living of the
American Health Care Association.
 
                                        5
<PAGE>   8
 
     G. Faye Godwin (age 55) has served as Executive Vice President of the
Company since October 1997. From April 1996 to October 1997, Ms. Godwin served
as Senior Vice President of the Company and from May 1995 to April 1996, Ms.
Godwin served as the Vice President of Operations of the Company. Previously,
Ms. Godwin served as the Chief Operating Officer of Standish Care, Inc., a
publicly-held assisted living company, from February 1994 to May 1995. From
April 1989 to January 1994, Ms. Godwin was Senior Vice President of Operations
at Sunrise Assisted Living, an assisted living company.
 
     Thomas E. Komula (age 42) has served as a Senior Vice President of the
Company since July 1996, as Secretary of the Company since October 1997 and as
Chief Financial Officer and Treasurer of the Company since August 1996. Prior to
joining the Company, he served as the Chief Financial Officer of MedRehab, Inc.,
a privately-held rehabilitation company, from March 1994 to April 1996. From
September 1993 to March 1994, he was a partner at Arthur Andersen & Co., and
from September 1991 to September 1993, he was a Senior Manager with Arthur
Andersen & Co. Mr. Komula is a Certified Public Accountant.
 
     Mark W. Ohlendorf (age 38) has served as Senior Vice President of the
Company since October 1997. He served as the Chief Financial Officer of Sterling
from April 1997 to October 1997. Mr. Ohlendorf served as Vice President, Chief
Financial Officer and Treasurer of Vitas Healthcare Corporation from December
1990 to April 1997. Mr. Ohlendorf is a Certified Public Accountant and a former
instructor on long-term care for the American Institute of Certified Public
Accountants.
 
     David M. Boitano (age 36) has served as Vice President of the Company since
May 1996. Prior to joining the Company, he was employed from 1994 as Vice
President and Chief Financial Officer of Crossings. From 1986 to 1994, Mr.
Boitano served as Vice President and Controller of Exvere, Inc., a merger and
acquisition consulting firm, and of Franklin Holdings, Ltd., a multi-state
holding company. From 1983 to 1985, Mr. Boitano was employed by Ernst & Young.
Mr. Boitano is a Certified Public Accountant.
 
     John D. Peterson (age 32) has served as Vice President and Controller of
the Company since May 1997. Prior to joining the Company, Mr. Peterson served as
Corporate Controller of MedRehab, Inc., a private rehabilitation company, from
September 1995 through December 1996. From January 1997 through May 1997, Mr.
Peterson was a consultant focusing on financial system selections for a health
care company. From September 1988 to December 1996, Mr. Peterson was an
accountant at Arthur Andersen, LLP, serving as a manager in the audit division.
Mr. Peterson is a Certified Public Accountant.
 
                                        6
<PAGE>   9
 
         SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS
 
     The following table sets forth certain information with respect to the
beneficial ownership of the Company's Common Stock as of the Record Date by: (i)
each of the Company's directors; (ii) each of the Company's executive officers
included in the Summary Compensation Table elsewhere herein; and (iii) all of
the Company's directors and executive officers as a group. Except as otherwise
noted, the person or entity named has sole voting and investment power over the
shares indicated. There are no persons or entities known to the Company that
beneficially own more than 5% of the outstanding shares of Common Stock.
 
<TABLE>
<CAPTION>
                                                                SHARES OF COMMON
                                                               STOCK BENEFICIALLY
                                                                     OWNED
                                                              --------------------
NAME                                                           NUMBER      PERCENT
- ----                                                          ---------    -------
<S>                                                           <C>          <C>
Timothy J. Buchanan(1)+++...................................  1,058,707      4.9%
Steven L. Vick(2)+++........................................    829,495      3.8
Richard W. Boehlke+.........................................    781,711      3.6
Jerry L. Tubergen(3)+.......................................    716,822      3.3
D. Ray Cook, M.D.(4)+.......................................    702,591      3.2
William F. Lasky(5)+++......................................    601,234      2.7
Robert Haveman(6)+..........................................    585,375      2.7
William G. Petty, Jr.(7)+++.................................    152,889        *
D. Lee Field(8)++...........................................    113,655        *
David M. Boitano(9)++.......................................     96,287        *
Ronald G. Kenny(10)+........................................     37,350        *
Gene E. Burleson(10)+.......................................     19,027        *
G. Faye Godwin(11)++........................................     23,113        *
Thomas E. Komula(12)++......................................     11,355        *
All Executive Officers and Directors as a Group (17
  Persons)(13)..............................................  5,856,369     26.2
</TABLE>
 
- ---------------
 
   + Director of the Company.
   ++ Executive Officer of the Company. See "Management of the Company".
   * Less than 1%.
 (1) Includes (i) 506,000 shares owned beneficially by Mr. Buchanan's spouse;
     (ii) 22,000 shares held in trust for Mr. Buchanan's children for which
     trusts Mr. Buchanan is sole trustee; (iii) 11,000 shares beneficially owned
     by The Buchanan Family Foundation of which Mr. Buchanan is the sole
     trustee; and (iv) 22,000 shares issuable upon the exercise of options that
     are exercisable on or within 60 days of the Record Date.
 (2) Includes (i) 697,495 shares owned jointly with Mr. Vick's spouse; (ii)
     22,000 shares held in trust for Mr. Vick's children for which trusts Mr.
     Vick is the sole trustee; (iii) 11,000 shares beneficially owned by The
     Vick Foundation of which Mr. Vick is the sole trustee; and (iv) 20,000
     shares issuable upon the exercise of options that are exercisable on or
     within 60 days of the Record Date.
 (3) Includes (i) 454,521 shares held by trusts for which he serves as trustee
     (the "Trusts"); and (ii) options to acquire 16,027 shares exercisable
     within 60 days of the Record Date. The co-trustees of the Trust also serve
     as trustee of a trust holding 59,361 shares. Also includes 22,222 shares of
     Common Stock, issuable upon conversion of the Company's 7% Convertible
     Subordinated Debentures due 2004 held by RDV Corporation Supplemental
     Executive Retirement Plan of which Mr. Tubergen is a beneficiary.
 (4) Includes 19,800 shares issuable upon the exercise of options that are
     exercisable on or within 60 days of the Record Date.
 (5) Mr. Lasky's beneficial ownership includes shares held by CLC by virtue of
     his position as an officer and majority shareholder of CLC and options to
     acquire 105,127 shares exercisable within 60 days of the Record Date. CLC
     is a Wisconsin corporation owned by Mr. Lasky and David Burr.
 (6) Includes (i) 437,082 shares held by two non-profit corporations (the
     "Non-profit Corporations") of which Mr. Haveman serves as officer; and (ii)
     options to acquire 16,027 shares exercisable within 60 days of the Record
     Date. Mr. Haveman disclaims beneficial ownership of the shares held by the
 
                                        7
<PAGE>   10
 
     Non-profit Corporations. Also includes 24,691 shares of Common Stock,
     issuable upon conversion of the Company's 7% Convertible Subordinated
     Debentures due 2004.
 (7) Represents 107,575 shares held by Petty, Kneen & Company, a company owned
     and controlled by Mr. Petty and John W. Kneen, and options to acquire
     45,314 shares exercisable within 60 days of the Record Date.
 (8) Includes options to acquire 18,114 shares exercisable within 60 days of the
     Record Date.
 (9) Includes options to acquire 18,116 shares exercisable within 60 days of the
     Record Date.
(10) Includes options to acquire 16,027 shares exercisable within 60 days of the
     Record Date.
(11) Represents options to acquire 23,113 shares exercisable within 60 days of
     the Record Date.
(12) Includes options to acquire 7,355 shares exercisable within 60 days of the
     Record Date.
(13) Includes options to acquire 471,805 shares exercisable within 60 days of
     the Record Date.
 
                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS
 
COMPENSATION OF DIRECTORS
 
     Directors of the Company who are not parties to services agreements with
the Company and are not employees of the Company are entitled to an annual
retainer of $12,000, payable in quarterly installments. In lieu of their
retainer for the twelve month period commencing June 1, 1995, each of Messrs.
Burleson, Haveman, Kenny and Tubergen were granted a non-qualified stock option
pursuant to the 1995 Plan to purchase up to 7,740 shares of the Common Stock at
an exercise price of $4.65 per share, such options becoming exercisable on June
1, 1996 and expiring on June 1, 2005. In lieu of their annual retainer for the
36 month period commencing June 1, 1996, each of Messrs. Burleson, Haveman,
Kenny and Tubergen were granted a non-qualified stock option pursuant to the
1995 Plan to purchase up to 12,420 shares of the Common Stock at an exercise
price of $8.69 per share, such options vesting one-third on June 1, 1997, one-
third on June 1, 1998 and one-third on June 1, 1999, and expiring on May 8,
2006. Directors are also entitled to reimbursement of reasonable out-of-pocket
expenses incurred by them in attending meetings of the Board of Directors. See
also "Employment and Services Agreement."
 
                                        8
<PAGE>   11
 
SUMMARY COMPENSATION TABLE
 
     The following table sets forth the cash and non-cash compensation awarded
or paid by the Company for services rendered during each of the years in the
three year period ended December 31, 1997 to its Chief Executive Officer and
other executive officers whose total salary and bonus exceeded $100,000 ("Named
Executives").
 
<TABLE>
<CAPTION>
                                                                                           LONG-TERM
                                                                                          COMPENSATION
                                                                                          ------------
                                                                                           AWARDS(3)
                                                            ANNUAL COMPENSATION           ------------
                                                    -----------------------------------    SECURITIES
                                                                           OTHER ANNUAL    UNDERLYING
NAME AND PRINCIPAL POSITION                   YEAR  SALARY($)   BONUS($)   COMPENSATION    OPTIONS(#)
- ---------------------------                   ----  ---------   --------   ------------   ------------
<S>                                           <C>   <C>         <C>        <C>            <C>
William F. Lasky(1).........................  1997  $282,185    $92,750       --             72,381
  Chief Executive Officer                     1996   231,459     70,000       --                 --
                                              1995   166,000     30,000       --            128,691
Thomas E. Komula(2) ........................  1997   180,000     45,000       --              5,000
  Chief Financial Officer                     1996    82,306     21,250       --             29,423
                                              1995        --         --       --                 --
G. Faye Godwin..............................  1997   155,000     38,750       --              1,625
  Executive Vice President                    1996   135,895     35,000       --             28,475
                                              1995    70,894         --       --             17,763
D. Lee Field(4) ............................  1997   147,000     36,750       --                250
  Senior Vice President                       1996    84,384     20,417       --             36,230
                                              1995        --         --       --                 --
David M. Boitano(4).........................  1997   147,000     29,400       --                150
  Vice President                              1996    84,384     16,333       --             36,233
                                              1995        --         --       --                 --
</TABLE>
 
- ---------------
 
(1) Mr. Lasky became the Company's Chief Executive Officer in May 1996.
(2) Mr. Komula joined the Company as an executive officer in July 1996.
(3) Represents options under the 1995 Plan. Generally, one-fourth of the options
    become exercisable on each of the first through fourth anniversaries of the
    grant date, except with respect to the options granted to Mr. Lasky in 1997
    all of which become exercisable on January 30, 2001.
(4) Mr. Field and Mr. Boitano joined the Company in May 1996.
 
                                        9
<PAGE>   12
 
OPTION GRANTS IN LAST FISCAL YEAR
 
     The following table sets forth information regarding the grant of stock
options to the Named Executives during the year ended December 31, 1997.
 
<TABLE>
<CAPTION>
                                                     INDIVIDUAL GRANTS
                              ---------------------------------------------------------------
                                                         % TOTAL        AVERAGE
                              NUMBER OF SECURITIES   OPTIONS GRANTED   EXERCISE
                               UNDERLYING OPTIONS     TO EMPLOYEES     PRICE PER   EXPIRATION      GRANT DATE
NAME                               GRANTED(1)        IN FISCAL YEAR      SHARE        DATE      PRESENT VALUE(1)
- ----                          --------------------   ---------------   ---------   ----------   ----------------
<S>                           <C>                    <C>               <C>         <C>          <C>
William F. Lasky............         72,381               51.9%         $13.13     1/29/2007        $600,038
Thomas E. Komula............          5,000                3.6           20.81     6/15/2007          65,681
G. Faye Godwin..............          1,625                1.2           20.81     6/15/2007          21,353
D. Lee Field................            250                0.2           20.81     6/15/2007           3,285
David M. Boitano............            150                0.1           20.81     6/15/2007           1,971
</TABLE>
 
- ---------------
 
(1) The Grant Date Present Values were determined using the Black-Scholes option
    pricing model. Estimated values under the model are based on assumptions as
    to variables such as option term, interest rates, stock price volatility and
    dividend yield. The actual value, if any, the option holder may realize will
    depend on the excess of the market price of the Common Stock over the
    exercise price on the date the option is exercised. The Grant Date Present
    Value calculation is presented in accordance with disclosure requirements of
    the Securities and Exchange Commission and the Company has no way to
    determine whether the Black-Scholes model can properly determine the value
    of an option. There is no assurance that the value that may be realized by
    the option holder will be at or near the value estimated by the
    Black-Scholes model. The model assumes: (a) an option term of 10 years which
    represents the length of time between the grant date of options under the
    1995 Plan and the latest possible exercise date by the named executive
    officers; (b) an interest rate that represents the interest rate on a U.S.
    Treasury Bond with a maturity date corresponding to that of the option's
    term; (c) stock price volatility calculated using weekly stock prices since
    the Common Stock became publicly traded; and (d) no dividends will be paid
    on the Common Stock in the foreseeable future.
 
1997 AGGREGATED OPTION EXERCISES AND YEAR-END OPTION VALUES
 
     The following table sets forth information concerning the value of options
exercised by the Named Executives during 1997 and the value at December 31, 1997
of unexercised options held by each such officer.
 
<TABLE>
<CAPTION>
                                                                   NUMBER OF
                                                                  SECURITIES           VALUE OF
                                                                  UNDERLYING         UNEXERCISED
                                                                  UNEXERCISED      IN-THE-MONEY(1)
                                        NUMBER OF                   OPTIONS           OPTIONS AT
                                         SHARES                   AT 12-31-97          12-31-97
                                       ACQUIRED ON    VALUE      EXERCISABLE/        EXERCISABLE/
NAME                                    EXERCISE     REALIZED    UNEXERCISABLE      UNEXERCISABLE
- ----                                   -----------   --------   ---------------  --------------------
<S>                                    <C>           <C>        <C>              <C>
William F. Lasky.....................     --           --       105,127/150,322  $2,689,529/$3,154,626
Thomas E. Komula.....................     --           --        7,355/27,068      121,817/409,264
G. Faye Godwin.......................     --           --        15,997/31,858     369,777/681,144
D. Lee Field.........................     --           --        9,057/27,423      189,042/569,357
David M. Boitano.....................     --           --        9,058/27,325      189,063/568,523
</TABLE>
 
- ---------------
 
(1) Calculated on the basis of the fair market value of the underlying
    securities on December 31, 1997 ($29.56 per share) minus the exercise price.
 
EMPLOYMENT AND SERVICES AGREEMENTS
 
     Services Agreement with Petty, Kneen & Company.  The Company has entered
into a services agreement with Petty, Kneen & Company ("PK & Co."), a limited
liability company controlled by Messrs. Petty and John W. Kneen, the Company's
Assistant Secretary. Pursuant to the services agreement, PK & Co. has
 
                                       10
<PAGE>   13
 
agreed to provide management, financial and strategic planning services to the
Company on a fee basis, including without limitation, the services of Mr. Petty
as Chairman. The Company has agreed to pay an annual fee of $200,000 to PK & Co.
for such services. Pursuant to the services agreement, the Company also has
agreed to reimburse PK & Co. for certain out of pocket expenses. In
consideration of this service agreement, each of Messrs. Petty and Kneen have
agreed to provide the Company with a right of first refusal with respect to
certain acquisition opportunities relating to assisted living residences or
operations which come to their attention during the term of the services
agreement. This services agreement expires on April 30, 1998 and may be extended
on a quarter to quarter basis thereafter, subject to earlier termination at the
election of the Company upon 30 days notice. In consideration of this services
agreement, PK & Co. purchased 107,575 shares of Common Stock in May 1996 at a
price per share of $4.65.
 
     Services Agreement with Richard W. Boehlke.  As a condition of and
effective upon the Crossings merger, the Company entered into a services
agreement with Mr. Boehlke, formerly Crossings' President and Chief Executive
Officer, pursuant to which he has agreed to provide general, policy-making
services to the Company and to undertake special projects designated from time
to time by the Board of Directors for the three year period ending May 1999. In
consideration of these services, the Company has agreed to pay Mr. Boehlke
$200,000 per year and has agreed to provide Mr. Boehlke certain other benefits,
including use of a company car and life and medical insurance coverage similar
to that provided to the Company's executive officers. During the term of the
agreement, the Company has agreed to nominate Mr. Boehlke to serve as a director
of the Company.
 
     Employment Agreement with William F. Lasky.  The Company has entered into
an employment agreement with Mr. Lasky with a term that expires on May 31, 1998,
unless earlier terminated pursuant to the terms thereof. The agreement is
automatically renewed for additional consecutive one-year terms unless timely
notice of nonrenewal is given by either the Company or Mr. Lasky. The employment
agreement provides that Mr. Lasky shall receive a base salary in an amount
determined by the Company's Board of Directors; provided, however, that in no
event may such base salary be less than $200,000. In addition, the employment
agreement provides that Mr. Lasky is entitled to receive incentive bonuses of up
to 35% of his base salary if the Company's earnings before interest, taxes and
depreciation are within ten percent of the earnings targeted in the Company's
annual business plan approved by the Board of Directors. The employment
agreement also provides for the granting of certain stock options described
above and certain other benefits typical in employment agreements with a senior
executive officer. Finally, the employment agreement provides that Mr. Lasky
will not disclose certain proprietary information belonging to the Company or
otherwise compete with the Company for a period of eighteen months following his
termination of employment except where such termination is by the Company
without "cause."
 
     Employment Agreement with Timothy J. Buchanan.  The Company has entered
into an employment agreement with Mr. Buchanan with a term that expires on
October 23, 2000, unless earlier terminated pursuant to the terms thereof.
Pursuant to the employment agreement, Mr. Buchanan serves the Company as its
President. The agreement is automatically renewed for additional consecutive
one-year terms unless timely notice of nonrenewal is given by either the Company
or Mr. Buchanan. The employment agreement provides that Mr. Buchanan shall
receive a base salary in an amount determined by the Company's Board of
Directors; provided, however, that in no event may such base salary be less than
$265,000. In addition, the employment agreement provides that Mr. Buchanan is
entitled to receive incentive bonuses of up to 35% of his base salary if the
Company's earnings before interest, taxes and depreciation are within ten
percent of the earnings targeted in the Company's annual business plan approved
by the Board of Directors. The employment agreement also provides for the
granting of stock options at the same time and on the same terms as grants to
the Company's other senior executives and certain other benefits typical in
employment agreements with a senior executive officer. Mr. Buchanan is also
entitled to a payment equal to 300% of his base salary upon a "change of
control" of the Company if his employment is thereafter terminated by the
Company without "cause" or by him for "good reason." Finally, the employment
agreement provides that Mr. Buchanan will not disclose certain proprietary
information belonging to the Company or otherwise compete with the Company for a
period of 18 months following his termination of employment except where such
termination is by the Company without "cause."
 
                                       11
<PAGE>   14
 
     Employment Agreement with Steven L. Vick.  The Company has entered into an
employment agreement with Mr. Vick with a term that expires on October 23, 2000,
unless earlier terminated pursuant to the terms thereof. Pursuant to the
employment agreement, Mr. Vick serves the Company as Chief Operating Officer.
The agreement is automatically renewed for additional consecutive one-year terms
unless timely notice of nonrenewal is given by either the Company or Mr. Vick.
The employment agreement provides that Mr. Vick shall receive a base salary in
an amount determined by the Company's Board of Directors; provided, however,
that in no event may such base salary be less than $225,000. In addition, the
employment agreement provides that Mr. Vick is entitled to receive incentive
bonuses of up to 35% of his base salary if the Company's earnings before
interest, taxes and depreciation are within ten percent of the earnings targeted
in the Company's annual business plan approved by the Board of Directors. The
employment agreement also provides for the granting of stock options at the same
time and on the same terms as grants to the Company's other senior executives
and certain other benefits typical in employment agreements with a senior
executive officer. Mr. Vick is also entitled to a payment equal to 300% of his
base salary upon a "change of control" of the Company if his employment is
thereafter terminated by the Company without "cause" or by him for "good
reason." Finally, the employment agreement provides that Mr. Vick will not
disclose certain proprietary information belonging to the Company or otherwise
compete with the Company for a period of 18 months following his termination of
employment except where such termination is by the Company without "cause."
 
     Employment Agreements with G. Faye Godwin and Thomas E. Komula.  The
Company has entered into employment agreements with each of Ms. Godwin and Mr.
Komula. These employment agreements are annual agreements that automatically
renew for consecutive one year terms unless timely notice of nonrenewal is given
either by the Company or the applicable officer. These agreements provide that
these officers shall receive a base salary in an amount determined by the
Company's Board of Directors, provided, however, that in no event may such base
salary be less than $110,000 in the case of Ms. Godwin and $170,000 in the case
of Mr. Komula. Pursuant to these agreements, Ms. Godwin and Mr. Komula are
entitled to receive incentive bonuses payable, at the sole discretion of the
Board of Directors, if certain target earnings are achieved. These employment
agreements also provide for the granting of certain stock options and certain
other benefits typical in employment agreements with senior executive officers.
Pursuant to these employment agreements, each of Ms. Godwin and Mr. Komula have
agreed not to disclose certain proprietary information belonging to the Company
or otherwise to compete with the Company for a period of 12 months following
their respective termination of employment, except where such termination is by
the Company without "cause."
 
     Employment Agreements with D. Lee Field and David M. Boitano.  The Company
entered into employment agreements with each of Messrs. Field and Boitano. These
employment agreements are annual agreements that automatically renew for
consecutive one year terms unless timely notice of nonrenewal is given either by
the Company or the applicable officer. The employment agreements provide that
Messrs. Field and Boitano shall receive a base salary in an amount (not less
than $140,000) determined by the Company's Board of Directors or President.
Pursuant to these employment agreements, Messrs. Field and Boitano are entitled
to receive incentive bonuses of up to 25% and 20% of their base salary,
respectively, payable at the discretion of the Board of Directors if certain
targeted earnings are achieved. The employment agreements also provide for the
granting of certain stock options and certain other benefits typical in
employment agreements with senior executive officers. Finally, pursuant to these
employment agreements, each of Messrs Field and Boitano have agreed not to
disclose certain proprietary information belonging to the Company or otherwise
to compete with the Company for a period of 12 months following their respective
termination of employment, except where such termination is by the Company
without "cause."
 
     Employment Agreement with Mark W. Ohlendorf.  The Company has entered into
an employment agreement with Mark W. Ohlendorf with a term that expires on
October 23, 1998, unless earlier terminated. The agreement is automatically
renewed for consecutive one year terms unless timely notice of nonrenewal is
given by either the Company or Mr. Ohlendorf. The agreement provides that Mr.
Ohlendorf shall receive a base salary in an amount determined by the Company's
Board of Directors; provided, however, that in no event may such base salary be
less than $190,000. Pursuant to the agreement, Mr. Ohlendorf is entitled to
receive incentive bonuses payable, at the sole discretion of the Board of
Directors, if certain target earnings are achieved. The employment agreement
also provides for the granting of certain stock options and certain other
 
                                       12
<PAGE>   15
 
benefits typical in employment agreements with senior executive officers. The
employment agreement also provides for the payment of reasonable moving and
relocation expenses typical in employment agreements with a senior executive
officer. Pursuant to the employment agreement, Mr. Ohlendorf has agreed not to
disclose certain proprietary information belonging to the Company or otherwise
to compete with the Company for a period of 12 months following his termination
of employment, except where such termination is by the Company without "cause."
 
1995 INCENTIVE COMPENSATION PLAN
 
     The 1995 Plan provides key employees (who may also be directors) of the
Company and its subsidiaries performance incentives and also provides a means of
encouraging stock ownership in the Company by such persons. Under the 1995 Plan,
key employees of the Company or its affiliates are eligible to receive stock
options to purchase shares of the Company's Common Stock. The 1995 Plan
currently allows a maximum number of shares to be subject to options of
1,425,000. Options are granted under the 1995 Plan on the basis of the
optionee's contribution to the Company, and no option may exceed a term of ten
years. Options granted under the 1995 Plan may be either incentive stock options
or options that do not qualify as incentive stock options. The Company's
Compensation Committee is authorized to designate the recipients of options, the
dates of grants, the number of shares subject to options, the option price, the
terms of payment on exercise of the options, and the time during which the
options may be exercised. The price of incentive stock options granted under the
1995 Plan cannot be less than the fair market value of the shares at the time
the options are granted. The 1995 Plan is proposed to be amended. See Proposal 3
below.
 
     In addition, in connection with the Sterling merger, the Company assumed
options to acquire shares of the common stock of Sterling (the "Assumed
Options"), and the Assumed Options now represent options to acquire an aggregate
of 369,883 shares of Common Stock.
 
     Including the Assumed Options and non-plan options, as of the Record Date,
options to purchase an aggregate of 1,275,502 shares of Common Stock were
granted and outstanding at a weighted average exercise price of $11.08 per
share, of which options to purchase 669,896 shares were exercisable at such
date.
 
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     The Compensation Committee has furnished the following report on the
Company's executive compensation program. The report describes the Compensation
Committee's compensation policies applicable to the Company's executive officers
and the basis on which compensation is determined for the Company's Chief
Executive Officer and the other executive officers.
 
COMPENSATION PHILOSOPHY
 
     In general, the compensation policies adopted by the Compensation Committee
are designed to (i) attract and retain executives capable of leading the Company
to meet its business objections and (ii) motivate the Company's executives to
enhance long-term stockholder value. Each year, the Compensation Committee
reviews the performance of the Company and compares such performance to
specified internal and external performance standards. The Compensation
Committee has developed the following compensation guidelines as the principles
upon which compensation decisions are made:
 
     - Provide incentives to increase corporate performance and stockholder
      value relative to those of other companies in the industry; and
 
     - Provide a competitive total compensation package that enables the Company
      to attract, motivate and retain key executives. In general, the Committee
      seeks to maintain compensation at least at the median compensation
      provided by its peer group competitors.
 
                                       13
<PAGE>   16
 
EXECUTIVE COMPENSATION COMPONENTS
 
     The Company's executive compensation program is comprised of fixed and
performance-based compensation. The fixed component is the executive officer's
base salary, and the performance-based component is comprised of awards of stock
options and incentive bonuses.
 
     Base Salary.  Subject to the terms of the employment agreements, base
salaries for the Company's executive officers are approved annually with the
objective that the salaries be generally consistent with median salary rates for
comparable positions in companies of similar size within the healthcare and/or
assisted living industries. The companies included in the peer index in the
stock performance graph below generally are included in this salary survey data.
In determining competitive compensation levels, the Compensation Committee
obtains information such as compensation data from independent sources. An
evaluation of competitive base salary levels must take into account the extent
to which compensation paid by various companies is weighted between base salary
and incentive compensation. Individual performance over time is also taken into
account in determining base salaries. The base salary rate of the Company's
executive officers (other than the Chief Executive Officer) are reviewed and
approved by the Compensation Committee based on recommendations made by the
Chief Executive Officer and on industry salary information.
 
     Incentive Bonuses.  To date, the Company has not adopted a formal incentive
bonus plan, but the Compensation Committee has recommended that the Company's
executive officers receive cash bonuses for 1997 based on the Company's overall
performance, with the amount awarded to each executive based on the Compensation
Committee's evaluation of each such executive's performance and relative
contribution. In addition, those executive officers subject to employment
agreements with the Company receive bonuses pursuant to the terms of such
agreements, most of which provide for the payment of bonuses at the discretion
of the Board if certain targeted earnings are achieved. Based on the Company's
performance, the Compensation Committee recommended to the Board the payment of
bonuses to such executives consistent with such agreements.
 
     Stock Options.  The Compensation Committee periodically grants the Chief
Executive Officer and the executive officers stock options under the 1995 Plan.
The options are granted based on the optionee's contribution to the Company. In
1997, 72,381 stock options were granted to the Chief Executive Officer (all of
which become exercisable on January 30, 2001) and an aggregate of 28,781 options
were granted to the Company's other executive officers (one-fourth of which
become exercisable on each of the first through fourth anniversaries of the
grant date) substantially in accord with past practices. The options were priced
at fair market value.
 
                                       14
<PAGE>   17
 
CHIEF EXECUTIVE OFFICER COMPENSATION
 
     The Company's Chief Executive Officer compensation is paid pursuant to the
terms of his employment agreement which was originally entered into in December
1993. This agreement provides that Mr. Lasky's base salary shall not be less
than $200,000 and that he is entitled to an incentive bonus in an amount up to
35% of his base salary if the Company's earnings before interest, taxes and
depreciation are within ten percent of the earnings targeted in the Company's
annual business plan approved by the Board. As a result of the Company's
performance, Mr. Lasky received a bonus of $92,750 for 1997.
 
                                          Submitted by the Compensation
                                          Committee
 
                                          Ronald G. Kenny, Chairman
                                          Richard W. Boehlke
                                          D. Ray Cook, M.D.
                                          William G. Petty, Jr.
                                          Jerry L. Tubergen
 
     Pursuant to Securities and Exchange Commission ("SEC") regulations, this
report is not "soliciting material," is not deemed filed with the SEC and is not
to be incorporated by reference in any filing of the Company under the
Securities Act of 1933 (the "Securities Act") or the Securities Exchange Act of
1934 (the "Exchange Act").
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee of the Company consists of the five persons
named as signatories to the Compensation Committee report above. There are no
Compensation Committee Interlocks.
 
     The Company leases a Crossings residence (in Tacoma, Washington) from the
2010 Union L.P., of which Richard W. Boehlke, the Vice Chairman of the Board of
the Company, is the 99% general partner. Lease payments by the Company to this
partnership aggregated $675,240 in 1997.
 
     In April 1997, to partially fund its acquisition activity, the Company
borrowed $15 million from RDV Capital Management L.P. ("RDV Capital"), a
Delaware limited partnership, the general partner of which is RDV Corporation.
Jerry L. Tubergen, a director of the Company, is the President and Chief
Executive Officer of RDV Corporation. This loan was unsecured, bears interest at
prime plus one percent and was repayable in April 1998. The Company repaid this
loan in December 1997.
 
                                       15
<PAGE>   18
 
                               PERFORMANCE GRAPH
 
     The following graph compares the cumulative total return from August 6,
1996 (the date the Company's Common Stock began trading on the American Stock
Exchange) through January 31, 1998 with the cumulative total return of the
Standard and Poor's 500 Stock Index and a self-constructed Peer Group (as
defined below**). The return assumes reinvestment of dividends. The graph
assumes an investment of $100 on August 6, 1996 in the common stock of each of
the subject companies. The initial public offering price of the Company's Common
Stock was $13.00 per share.
 
                COMPARISON OF 18 MONTH CUMULATIVE TOTAL RETURN*
                    AMONG ALTERNATIVE LIVING SERVICES, INC.,
                      THE S & P 500 INDEX AND A PEER GROUP
 
<TABLE>
<CAPTION>
        MEASUREMENT PERIOD          ALTERNATIVE LIVING
      (FISCAL YEAR COVERED)           SVCS INC (ALI)       PEER GROUP          S & P 500
<S>                                 <C>                 <C>                <C>
8/6/96                                            100                 100                100
10/31/96                                          111                  96                107
1/31/97                                           101                 100                120
3/31/97                                           125                 107                116
6/30/97                                           173                 138                136
9/30/97                                           187                 138                146
12/31/97                                          227                 144                150
1/31/98                                           225                 134                152
</TABLE>
 
- ---------------
 
 * $100 invested on 08/06/96 in stock or index -- including reinvestment of
   dividends. Fiscal year ending December 31.
** The Peer Group is comprised of assisted living companies selected by the
   Company, consisting of: ARV Assisted Living, Inc., Assisted Living Concepts,
   Inc., Atria Communities, Inc., CareMatrix Corporation, Emeritus Corporation,
   Kapson Senior Quarters Corp., Karrington Health, Inc. and Sunrise Assisted
   Living, Inc.
 
     Pursuant to SEC regulations, this performance graph is not "soliciting
material," is not deemed filed with the SEC and is not to be incorporated by
reference in any filing of the Company under the Securities Act or the Exchange
Act.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     The Company manages six dementia care residences in Wisconsin for the ALS
Partnership, which is 50% owned and controlled by Mr. Lasky, the Company's Chief
Executive Officer, pursuant to management
 
                                       16
<PAGE>   19
 
agreements providing for a management fee equal to 5% of gross operating
revenues. The management agreements expire in December 1998, but may be
terminated by the Company upon 90 days notice to the ALS Partnership. The ALS
Partnership was charged by the Company management fees of $78,070 in 1997.
Accrued management fees owing to the Company by the ALS Partnership were
$585,000 and $757,000 at December 31, 1997 and 1996, respectively, which did not
bear interest.
 
     Mr. Buchanan and Mr. Vick each own 50% of High Planes of Wichita, LLC
("HP") which, in turn, owns 50% of Sierra Bravo Aviation, LLP ("SB"). During
1997, the Company has paid or accrued $96,294 to HP and $43,713 to SB related to
the Company's use of an airplane. The Company believes that the terms under
which these payments were made are at least as favorable as those that could be
obtained from an independent third party.
 
     For certain additional background information regarding transactions
involving the Company and its respective officers, directors and stockholders,
see "Employment and Services Agreements" and "Compensation Committee Interlocks
and Insider Participation."
 
     The Company believes that each of the foregoing transactions was on terms
substantially similar to those that it could have obtained from unaffiliated
third parties. In the case of related party transactions, it is the Company's
policy to enter into such agreements on terms, which in the opinion of the
Company, are substantially similar to those that could otherwise be obtained
from unrelated third parties, and that all such transactions be approved by a
majority of the disinterested members of the Company's Board of Directors.
 
            PROPOSAL 2 -- PROPOSAL TO AMEND AND RESTATE ARTICLE FOUR
           OF THE COMPANY'S RESTATED CERTIFICATE OF INCORPORATION TO
               INCREASE THE NUMBER OF AUTHORIZED SHARES OF COMMON
                          STOCK TO 100,000,000 SHARES
 
     The Board of Directors of the Company has adopted a resolution unanimously
approving and recommending to the Company's stockholders for their approval an
amendment to Article Four of the Company's Restated Certificate of Incorporation
(the "Certificate") to provide therein for an increase in the authorized shares
of Common Stock to 100,000,000 shares.
 
     The authorized capital stock of the Company currently consists of (i)
30,000,000 shares of Common Stock, $.01 par value per share, of which 21,832,396
were issued and outstanding as of the Record Date, and (ii) 5,000,000 shares of
preferred stock, $.01 par value per share (the "Preferred Stock"), none of which
was issued and outstanding or reserved for issuance as of the Record Date.
 
     After giving effect to the reservations of shares issuable upon conversion
of the Company's 6.75% Convertible Subordinated Debentures due 2006 (the "6.75%
Debentures") and the Company's 7% Convertible Subordinated Debentures due 2004
(the "7% Debentures") and the exercise of stock options previously granted or
available for grant under the Company's stock option plans, the Company has
2,143,423 shares of authorized but unissued Common Stock. The Company's
$143,750,000 aggregate principal amount outstanding of 5.25% Convertible
Subordinated Debentures due 2002 (the "5.25% Debentures"), which were issued in
December 1997, are convertible commencing on June 16, 1998 into an aggregate of
5,000,000 shares of Common Stock, based on an initial conversion price of $28.75
per share. As a result, commencing on June 16, 1998, the Company will not have
sufficient authorized shares of Common Stock to fully satisfy its obligations
with respect to the conversion of the 5.25% Debentures.
 
     In connection with the offering of the 5.25% Debentures, the Company agreed
to seek stockholder approval of an amendment to the Certificate (the "Charter
Amendment") to increase the number of authorized shares of Common Stock to a
number sufficient to permit the 100% conversion of the 5.25% Debentures.
 
     Pursuant to the supplemental indentures relating to the 5.25% Debentures, a
holder of 5.25% Debentures who seeks to convert his 5.25% Debentures into Common
Stock at a time that the Company does not have sufficient authorized shares of
Common Stock to satisfy such conversion will have the right to require the
 
                                       17
<PAGE>   20
 
Company to repurchase his 5.25% Debentures for an amount payable in cash equal
to the principal amount of such 5.25% Debentures plus accrued and unpaid
interest thereon. In addition, until the Charter Amendment is approved, pursuant
to the supplemental indentures relating to the 5.25% Debentures the Company will
not be entitled (i) to exercise its right to voluntarily redeem the 5.25%
Debentures or (ii) to issue additional shares of Common Stock or securities
convertible into or exchangeable for Common Stock, except for employee stock
options to acquire Common Stock granted under the Company's existing stock
option plans and except for shares of Common Stock issuable upon exercise of
stock options or upon conversion of the 6.75% Debentures, the 7% Debentures or
the 5.25% Debentures. Accordingly, for so long as the Company is unable to
secure stockholder approval of the Charter Amendment, the Company will be
prohibited from issuing Common Stock in connection with financing, acquisition
or other transactions, which may preclude the Company from raising additional
equity capital or effecting acquisitions or other transactions that may be in
the best interest of the Company.
 
     In light of the foregoing, the Board of Directors believes the
authorization of the increase in the number of shares of Common Stock is in the
best interest of the Company's stockholders and is desirable to enhance the
Company's flexibility in connection with possible future actions, such as public
or private offerings of shares for cash, dividends payable in stock of the
Company, corporate mergers and acquisitions, and implementation and continuation
of employee benefit plans. Having such authorized shares for issuance in the
future would allow shares of Common Stock to be issued without the expense and
delay of a special meeting of stockholders and would permit the Company to
satisfy its obligations with respect to the conversion of the 5.25% Debentures.
 
     The Board of Directors is required to make any determination to issue
shares of Common Stock based on its judgment as to the best interests of the
stockholders and the Company. Although the Board of Directors has no present
intention of doing so, it could issue shares of Common Stock that could make
more difficult or discourage an attempt to obtain control of the Company by
means of a merger, tender offer, proxy contest or other means. Such shares could
be used to create voting or other impediments or to discourage persons seeking
to gain control of the Company and could also be privately placed with
purchasers favorable to the Board of Directors in opposing such action. The mere
existence of the additional authorized shares could have the effect of
discouraging unsolicited takeover attempts. The issuance of new shares also
could have a dilutive effect on the voting power of existing holders of Common
Stock and on earnings per share and could be used to dilute the stock ownership
of a person or entity seeking to obtain control of the Company should the Board
of Directors consider the action of such entity or person not to be in the best
interest of the stockholders and the Company.
 
     While the Company from time to time considers issuing shares of Common
Stock in connection with acquisitions, the Company currently has no plans,
agreements or understandings for issuing any shares of Common Stock, nor does
the Company currently have any plans, agreements or understandings for otherwise
issuing any shares of Common Stock other than pursuant to the Company's stock
option plans and upon conversion of the Company's outstanding debentures. In
addition, the Company currently has no plans, agreements or understandings for
issuing any shares of its already authorized Preferred Stock. However, if this
proposal is approved by the stockholders, no assurances can be given that the
Company will not consider effecting an equity offering of Common Stock or
Preferred Stock or otherwise issuing such stock in the future for purposes of
raising additional capital, acquiring businesses or assets or otherwise.
 
     Approval of this Proposal 2 requires the affirmative vote of the holders of
a majority of the outstanding shares of Common Stock entitled to vote at the
Meeting. If approved by the stockholders, the amendment to the Certificate will
become effective upon filing with the Secretary of the State of Delaware a
Certificate of Amendment, which filing is expected to take place shortly after
the Meeting.
 
     Directors of the Company and certain of their affiliates beneficially
owning in the aggregate approximately 23.5% of the outstanding shares of Common
Stock as of the Record Date have indicated their intent to vote in favor of
Proposal 2.
 
               THE BOARD RECOMMENDS A VOTE IN FAVOR OF PROPOSAL 2
 
                                       18
<PAGE>   21
 
           PROPOSAL 3 -- PROPOSAL TO AMEND THE COMPANY'S 1995 AMENDED
                    AND RESTATED INCENTIVE COMPENSATION PLAN
 
GENERAL
 
     The 1995 Plan was adopted by the Company's Board of Directors and
stockholders prior to the initial public offering of the Common Stock in August
1996. At meetings of the Board of Directors and Compensation Committee of the
Company in February 1998, the Board of Directors adopted a proposal to amend the
1995 Plan to increase from 1,425,000 to 2,500,000 the aggregate number of shares
of Common Stock reserved for issuance under the Plan. The proposal to amend the
1995 Plan is subject to stockholder approval. The 1995 Plan provides for the
grant of incentive stock options (which satisfy the requirements of Section
422(b) of the Internal Revenue Code of 1986 as amended (the "Code")),
nonqualified options (which do not satisfy such requirements), stock
appreciation rights ("SARs") and restricted stock ("Restricted Stock") awards to
directors, officers, employees, independent contractors and agents of the
Company, subject to certain limitations. The material features of the 1995 Plan
currently in effect are described in the "Description of the Plan" below.
 
REASONS AND PRINCIPAL AFFECTS OF THE PROPOSAL
 
     As of April 8, 1998, there were outstanding options covering 851,242 shares
of Common Stock held by approximately 165 persons and only 562,326 shares of
Common Stock remained available for future awards under the 1995 Plan. One
purpose of the proposal is to continue the 1995 Plan by increasing by 1,075,000
shares the aggregate number of shares of Common Stock that may be issued under
the 1995 Plan. If the proposal is adopted, then the employees of the Company who
are eligible to participate in 1995 Plan could receive more benefits under the
1995 Plan than they could if the proposal is not adopted.
 
NEW PLAN BENEFITS
 
     On February 4, 1998, the Compensation Committee, which administers the 1995
Plan, awarded options to approximately 120 people to acquire an aggregate of
109,977 shares of Common Stock. The options are nonqualified, ten year options
and vest at the rate of 25% on each of the first four anniversaries of the date
of grant. The options have an exercise price of $29.38 per share, the last
reported sale price of the Common Stock on the date the options were granted.
The following table sets forth certain information relating to such awards to
the Named Executives and to the specified groups and persons.
 
<TABLE>
<CAPTION>
                                                             NUMBER OF
                                                             SECURITIES
                                                             UNDERLYING                GRANT DATE
                                                              OPTIONS     EXPIRATION    PRESENT
NAME                                                         GRANTED(1)      DATE       VALUE(2)
- ----                                                         ----------   ----------   ----------
<S>                                                          <C>          <C>          <C>
William F. Lasky...........................................        --             --           --
Thomas E. Komula...........................................    10,000     02/04/2008   $  185,750
G. Faye Godwin.............................................        --             --           --
D. Lee Field...............................................        --             --           --
David M. Boitano...........................................        --             --           --
Other Executive Officers...................................     5,000     02/04/2008       92,875
Non-Executive Directors....................................        --             --           --
Non-Executive Officers and other Employees.................    94,977     02/04/2008    1,764,198
</TABLE>
 
- ---------------
 
(1) These options were granted on February 4, 1998 and have an exercise price of
    $29.38 per share.
(2) The Grant Date Present Values were determined using the Black-Scholes option
    pricing model. Estimated values under the model are based on assumptions as
    to variables such as option term, interest rates, stock price volatility and
    dividend yield. The actual value, if any, the option holder may realize will
    depend on the excess of the market price of the Common Stock over the
    exercise price on the date the option is exercised. The Grant Date Present
    Value calculation is presented in accordance with disclosure requirements of
    the Securities and Exchange Commission and the Company has no way to
    determine
 
                                       19
<PAGE>   22
 
    whether the Black-Scholes model can properly determine the value of an
    option. There is no assurance that the value that may be realized by the
    option holder will be at or near the value estimated by the Black-Scholes
    model. The model assumes: (a) an option term of 10 years which represents
    the length of time between the grant date of options under the 1995 Plan and
    the latest possible exercise date by the named executive officers; (b) an
    interest rate that represents the interest rate on a U.S. Treasury Bond with
    a maturity date corresponding to that of the option's term; (c) stock price
    volatility calculated using weekly stock prices since the Common Stock
    became publicly traded; and (d) no dividends will be paid on the Common
    Stock in the foreseeable future.
 
DESCRIPTION OF THE PLAN
 
     Purpose.  The purpose of the 1995 Plan is to advance the interests of the
Company, any subsidiary and any partnership which is owned entirely by the
Company (referred to collectively as the "Company", except that with respect to
incentive stock options, the "Company" shall not include any such partnerships)
by strengthening the Company's ability to attract and retain individuals of
training, experience and ability in the employ or service of the Company and to
furnish additional incentive to the Company's valued directors, officers,
employees, independent contractors and agents to promote the Company's financial
success.
 
     Administration of the 1995 Plan.  The 1995 Plan is administered by the
Compensation Committee, which consists of at least two directors designated from
time to time by the Board. Consistent with the terms of the 1995 Plan, the
Compensation Committee will select the individuals to whom Stock Options which
qualify as incentive stock options ("ISOs") under Section 422(b) of the Code,
options granted under the 1995 Plan which do not qualify as ISOs ("NSOs", and
collectively with ISOs, the "Stock Options"), SARs and Restricted Stock will be
granted, and will determine the number of shares to be covered by such awards,
the term of each, the time or times at which the Stock Options, SARs or
Restricted Stock shall be granted and any other terms or conditions applicable
to the Stock Options, SARs or Restricted Stock granted. The Compensation
Committee has full power to construe and interpret the 1995 Plan, to establish,
amend, waive or rescind rules and regulations relating thereto, and to amend the
terms and conditions of outstanding awards to the extent such terms and
conditions are within the discretion of the Compensation Committee. The members
of the Compensation Committee must each be a "disinterested person" within the
definition of that term contained in Rule 16b-3 promulgated under the Exchange
Act.
 
     The Compensation Committee currently consists of the following directors:
Richard W. Boehlke, D. Ray Cook, M.D., Ronald G. Kenny, William G. Petty, Jr.
and Jerry L. Tubergen. The address for all of the members of the Compensation
Committee is 450 N. Sunnyslope Road, Suite 300, Brookfield, Wisconsin 53005;
telephone (414) 785-9565.
 
     Duration and Modification of the 1995 Plan.  The 1995 Plan shall terminate
on the earlier of June 28, 2005, or such time as a new incentive compensation
plan is adopted by the Board expressly in replacement of the 1995 Plan. The
Board and the stockholders of the Company (if required under Section 422 of the
Code, under Rule 16b-3 of the Exchange Act or by any securities exchange on
which the shares of Common Stock are listed) may terminate the 1995 Plan at any
time. However, such termination may not adversely affect the validity of Stock
Options, SARs or Restricted Stock theretofore granted under the 1995 Plan. No
Stock Option, SAR or Restricted Stock may be granted under the 1995 Plan after
its termination date.
 
     The Board and the stockholders of the Company (if required under Section
422 of the Code, under Rule 16b-3 of the Exchange Act or by any securities
exchange on which the shares of Common Stock are listed) may amend or modify the
1995 Plan from time to time. The Compensation Committee shall have the authority
to modify the terms and provisions of any such Stock Option, SAR or Restricted
Stock award, including, but not limited to, modifications that cause a
previously granted Stock Option to cease, upon the modification date, to qualify
as an ISO; provided, however, that no such modification shall (i) materially
increase the benefits to participants as provided for under the 1995 Plan (as
such interpretation is interpreted under Rule 16b-3, other applicable law or
stock exchange regulations), or (ii) materially decrease the benefits to a
specific participant in the 1995 Plan without the prior written consent of such
participant. For purposes of clause (ii) of the preceding sentence, any
modification that would convert a previously granted ISO into an
 
                                       20
<PAGE>   23
 
NSO will be treated as causing a material decrease in the benefits available to
the holder of such Stock Option.
 
     ERISA.  The 1995 Plan is not subject to any provisions of the Employee
Retirement Income Security Act of 1974 ("ERISA") and is not subject to the
qualification requirements of Section 401(a) of the Code.
 
     Eligibility.  The Compensation Committee may, in its sole discretion, grant
Stock Options, SARs and Restricted Stock to directors, officers, employees,
independent contractors and agents of the Company that it selects; provided,
however, that ISOs may only be granted to employees of the Company and must be
granted under terms that comply with the Code and the regulations thereunder. In
determining the persons to whom Stock Options, SARs and Restricted Stock will be
granted and the number of shares to be covered by each, the Compensation
Committee shall take into account the duties of the respective persons, the
present and potential contributions to the success of the Company, the
anticipated number of years of effective service remaining, and such other
factors as the Compensation Committee shall deem relevant in connection with
accomplishing the purposes of the 1995 Plan.
 
     Since the 1995 Plan's adoption and through April 8, 1998, ISOs for 146,722
shares of Common Stock and NSOs for 741,866 shares of Common Stock have been
granted. Stock Options and SARs may become exercisable in full from the date of
grant or at such time and in such installments as the Compensation Committee may
specify.
 
     Pursuant to Section 422(d) of the Code, the 1995 Plan provides that the
aggregate Fair Market Value (as defined below) of the Common Stock with respect
to which ISOs are exercisable for the first time by any individual during any
calendar year under the 1995 Plan or any other plan of the Company shall not
exceed $100,000. For this purpose, the Fair Market Value of such Common Stock
shall be determined as of the date the ISO is granted.
 
     The Compensation Committee may not grant an ISO to any individual owning
(after application of the ownership rules in Section 424(d) of the Code) shares
of Common Stock possessing more than ten percent (10%) of the total combined
voting power or value of all classes of stock of the Company or any parent or
Subsidiary (a "Ten Percent Stockholder"), unless at the time such ISO is granted
the option price is at least 110% of the Fair Market Value of the Common Stock
subject to the ISO and the ISO by its terms is not exercisable more than five
years from the date the ISO is granted.
 
     Shares Subject to the 1995 Plan.  As of April 8, 1998, there were
outstanding Stock Options to acquire an aggregate of 851,242 shares of Common
Stock under the 1995 Plan.
 
     In the event of changes in the outstanding shares of Common Stock by reason
of stock dividends, stock splits, subdivisions or combinations of shares, the
number and class of shares available under the 1995 Plan in the aggregate and
the maximum number of shares as to which Stock Options, SARs, and Restricted
Stock may be granted to any individual under the 1995 Plan shall be
correspondingly and fairly adjusted by the Compensation Committee. A
corresponding adjustment in outstanding Stock Options and SARs shall be made
without change in the total exercise price applicable to the unexercised portion
of any Stock Option or SAR, with a corresponding adjustment in the exercise
price per share. The number of SARs awarded to an individual shall be adjusted
in such event so that the same ratio of SARs to the number of shares granted
under any related Stock Option is maintained.
 
     If the Company is merged, consolidated or effects a share exchange with
another corporation (whether or not the Company is the surviving corporation),
or if substantially all of the assets or all of the Common Stock is acquired by
another corporation, or in the event of separation, reorganization or
liquidation of the Company (any of the foregoing shall be referred to herein as
a "Reorganization"), the Board or the board of directors of any corporation
assuming the obligations of the Company hereunder, shall make appropriate
provision for the protection of any outstanding Stock Options and SARs by the
substitution of appropriate stock of the Company, in accordance with the
provisions of the 1995 Plan. Notwithstanding the foregoing, in the event of a
Reorganization, the Board or the board of directors of any corporation assuming
the obligations of the Company hereunder may, upon written notice to the holder
of any outstanding Stock Option or SAR, provide
 
                                       21
<PAGE>   24
 
that such Stock Option or SAR must be exercised within sixty days of the date of
such notice or it will be terminated.
 
     In the event that the number of shares underlying any Stock Option or SAR
granted under the 1995 Plan is reduced for any reason, or any Stock Option or
SAR under the 1995 Plan can no longer be exercised in part or in whole (other
than due to the exercise of a related SAR or a related Stock Option, as the case
may be), or shares awarded as Restricted Stock are forfeited, the number of
shares no longer subject to such Stock Option or SAR or so forfeited are
thereupon deemed released and are thereafter available for subsequent awards
under the 1995 Plan (unless the 1995 Plan shall have been terminated).
 
     Stock Appreciation Rights.  SARs may be granted in tandem with Stock
Options designated as being related to such SARs or may be granted on a stand
alone basis. Each SAR which relates to a specific Stock Option granted may be
granted concurrently with the Stock Option to which it relates or at any time
prior to the exercise, expiration or termination of such Stock Option (except as
otherwise provided in the 1995 Plan), but no later than six months and one day
prior to the end of the term of such Stock Option. An SAR shall entitle the
participant, subject to the provisions of the 1995 Plan and any related
incentive compensation agreement, to receive from the Company an amount equal to
the excess of the Fair Market Value on the exercise date of the number of shares
for which the SAR is exercised over the exercise price for such shares under the
related Stock Option or as stated in the separate SAR award.
 
     An SAR shall be exercisable on such dates or during such periods as may be
determined by the Compensation Committee from time to time, except that in no
event shall any SAR granted in tandem with a related Stock Option be exercisable
when the related Stock Option is not eligible to be exercised. An SAR may not be
exercised until the expiration of six months from the date of grant of such SAR.
 
     An SAR granted in tandem with a related Stock Option may be exercised only
upon surrender of the related Stock Option by the grantee, which related Stock
Option shall be terminated to the extent of the number of shares for which the
SAR is exercised. Similarly, a Stock Option granted in tandem with an SAR may be
exercised only upon surrender of the related SAR by the grantee, which related
SAR shall be terminated to the extent of the number of shares for which the
Stock Option is exercised. Any shares covered by a terminated Stock Option or
SAR granted under the 1995 Plan shall not be available for subsequent awards
under the 1995 Plan.
 
     The amount payable by the Company upon exercise of an SAR may be paid in
cash, in shares of Common Stock (valued at their Fair Market Value on the
exercise date) or in any combination thereof as the Compensation Committee shall
determine from time to time. No fractional shares shall be issued and the
grantee shall receive cash in lieu thereof.
 
     The Compensation Committee may impose any other conditions upon the
exercise of an SAR, which conditions may include a condition that the SAR may be
exercised only in accordance with rules and regulations adopted by the
Compensation Committee from time to time. Such rules and regulations may govern
the right to exercise SARs granted prior to the adoption or amendment of such
rules and regulations as well as SARs granted thereafter. The Compensation
Committee may at any time amend, terminate or suspend any SAR theretofore
granted under the 1995 Plan, provided that the terms of any SAR after any
amendment shall conform to the provisions of the 1995 Plan. An SAR awarded in
tandem with a related Stock Option shall terminate upon the termination or
expiration of any related Stock Option.
 
     Restricted Stock.  The Compensation Committee shall have the authority to
(i) grant Restricted Stock awards, (ii) issue or transfer Restricted Stock to
grantees, and (iii) establish terms, conditions and restrictions in connection
with the issuance or transfer of Restricted Stock, including the length of the
restriction period (the "Restriction Period"), which may differ with respect to
each grantee or award, and which Restriction Period shall be no shorter than six
months from the date of the grant, unless permitted by Rule 16b-3 of the
Exchange Act.
 
     Restricted Stock awards granted to a grantee shall be subject to the
following restrictions until the expiration of the Restriction Period: (i) a
grantee shall be issued, but shall not be entitled to delivery of, the stock
certificate for the Restricted Stock; (ii) the Restricted Stock shall be subject
to certain restrictions on
                                       22
<PAGE>   25
 
transferability set forth in the 1995 Plan and in the grantee's related
incentive compensation agreement; (iii) the Restricted Stock shall be forfeited
and the stock certificates shall be returned to the Company and all rights of
the grantee to such shares and as a stockholder shall terminate without further
obligation on the part of the Company when such grantee leaves or is terminated
from the employ of the Company (or a Subsidiary, as the case may be) for any
reason, except in the case of Disability (as defined below) or death (in which
event the Restriction Period shall lapse and the shares shall be delivered to
the grantee's beneficiaries or legal representative) and except in the case of
normal retirement after reaching the age of 65 (in which event the Restriction
Period shall lapse and the shares shall be delivered to the grantee); and (iv)
any other restrictions which the Compensation Committee may determine in advance
are necessary or appropriate.
 
     Price and Exercise of Stock Options.  At the time it grants a Stock Option
to an individual pursuant to the 1995 Plan (the "Optionee"), the Compensation
Committee shall set the price at which the shares may be purchased upon exercise
of the Stock Option. The option exercise price for shares of Common Stock
covered by each NSO shall be established by the Board at the time of the grant
of such NSO. The option exercise price to be paid for shares of Common Stock
covered by each ISO shall be no less than the Fair Market Value of Common Stock
at the time of granting the ISO. In the event any ISO is granted to a Ten
Percent Stockholder, the purchase price to be paid for the Common Stock subject
to the ISO must not be less than 110% of the Fair Market Value of such shares at
the time of the grant.
 
     For purposes of determining the option exercise price and certain other
calculations of the fair market value of shares pursuant to the 1995 Plan, "Fair
Market Value" shall mean: (i) if the primary market for the Common Stock is a
national securities exchange, the Nasdaq National Market, or other market
quotation system in which last sale transactions are reported on a
contemporaneous basis, such Fair Market Value shall be deemed to be the last
reported sale price of the Common Stock on such exchange or in such quotation
system on the day on which the option shall be granted (or other relevant
valuation date specified herein), or, if there shall not have been a sale on
such exchange or reported through such system on such trading day, the closing
or last bid quotation therefor on such exchange or quotation system on such
trading day; (ii) if the primary market for the Common Stock is not such an
exchange or quotation market in which transactions are contemporaneously
reported, such Fair Market Value shall be deemed to be the closing or last bid
quotation in the over-the-counter market on such trading day as reported by the
National Association of Securities Dealers through Nasdaq, its automated system
for reporting quotations, or it successor (or such other generally accepted
source of publicly reported bid quotations as the Company may reasonably
designate) on the day on which the option shall be granted (or other relevant
valuation date specified herein); and (iii) in all other cases, such Fair Market
Value shall be determined in good faith by the Compensation Committee at the
time the option is granted (or on any other relevant valuation date specified
herein). If the Fair Market Value so determined shall include a fraction of a
cent, it shall be rounded up to the next full cent.
 
     The option price of the shares must be paid in full upon exercise of the
Stock Option. Payment may be made by (i) cash; (ii) check; (iii) through
delivery of shares of Common Stock; or (iv) at the discretion of the
Compensation Committee, by any combination of (i), (ii), or (iii) above. For
purposes of making such payment in shares of Common Stock, such stock shall be
valued at its Fair Market Value on the date of exercise of the Stock Option.
 
     The period during which each Stock Option or SAR granted hereunder may be
exercised will be determined by the Compensation Committee in each case;
provided, however, that no Stock Option or SAR shall by its terms be exercisable
after the expiration of ten (10) years from the date the Stock Option or SAR is
granted or before six months from the date the Stock Option or SAR is granted.
In the event that any ISO is granted to a Ten Percent Stockholder, the maximum
described above shall be reduced to five years from the date the ISO is granted.
 
     Limitations on Right to Exercise.  No Stock Option or SAR may be exercised
when the Fair Market Value of the shares subject to such Stock Option or SAR is
less than the exercise price of the Stock Option or SAR. No Stock Option or SAR
may be exercised after (i) the expiration of ninety (90) days after the earlier
of the date the employment of the employee terminates with the Company or the
date the employee is given written notice of his discharge from such employment
or (ii) with respect to participants who are not
 
                                       23
<PAGE>   26
 
employees, the expiration of ninety (90) days after the date such participant's
service to the Company (in all capacities) as a director, officer, independent
contractor and agent shall terminate. The expiration period described in the
preceding sentence shall be waived in the event such termination occurs because
of death or in the event termination of employment occurs because of disability
within the meaning of Code Section 22(e)(3) ("Disability"); provided, however,
that no ISO or related in tandem SAR may be exercised after the expiration of
365 days after the earlier of the date the employment of the employee terminates
with the Company or the date the employee is given written notice of his
discharge from such employment because of Disability. Absence or leave approved
by the Company, to the extent permitted by the applicable provisions of the
Code, shall not be considered an interruption of employment for any purpose
under the 1995 Plan.
 
     The transfer or issuance of Common Stock upon the exercise of any Stock
Option or SAR granted under the 1995 Plan will be contingent upon the advice of
counsel to the Company that the shares to be issued pursuant thereto have been
duly registered or are exempt from registration under the applicable securities
laws, and upon receipt by the Compensation Committee of payment of the full
purchase price of such shares, as provided herein.
 
     Termination and Transfer of Stock Options, SARs and Restricted Stock.  No
Stock Option, SAR or Restricted Stock granted under the 1995 Plan shall be
transferable otherwise than by will or the laws of descent and distribution, and
no Stock Option or SAR granted under the 1995 Plan may be exercised or other
rights or benefits claimed under the 1995 Plan by any person other than the
participant to whom the Stock Option or SAR shall initially have been granted
during the lifetime of such participant (other than the person's guardian or
legal representative). After the death of such original grantee, the "holder" of
any Stock Option, SAR or Restricted Stock granted under the 1995 Plan shall be
deemed to be the person to whom the original grantee's rights shall pass under
the original grantee's will or under the laws of descent and distribution.
Notwithstanding the foregoing, no transfer by will or the laws of descent or
distribution will be binding on the Company unless the Compensation Committee is
furnished with sufficient proof establishing the validity of such transfer.
 
     Rights as a Stockholder.  A grantee of a Stock Option or an SAR or a
transferee of such grantee shall have no rights as a stockholder with respect to
any shares of Common Stock related thereto until the issuance of a stock
certificate for such shares following the exercise of such Stock Option or SAR.
Except as otherwise provided in the 1995 Plan, no adjustment shall be made for
dividends (ordinary or extraordinary, whether in cash, securities, or other
property) or distributions or other rights for which the record date is prior to
the date such stock certificate is issued.
 
     A grantee of Restricted Stock or a transferee of such grantee shall, upon
the date certificates for the Restricted Stock are issued, have all of the
rights of a stockholder, including the right to vote such shares and to receive
dividends, subject to certain restrictions set forth in the 1995 Plan.
 
     Registration of Shares of Common Stock.  The Compensation Committee, in its
discretion, may postpone the issuance and/or delivery of shares of Common Stock
issuable upon any exercise of a Stock Option or an SAR or upon the grant of a
Restricted Stock award until completion of any stock exchange listing,
registration, or other qualification or exemption of such shares under any state
and/or federal law, rule or regulation as the Compensation Committee may
consider appropriate, and may require any grantee to make such representations
and furnish such information as it may consider appropriate in connection with
the issuance or delivery of the shares in compliance with applicable laws, rules
and regulations.
 
FEDERAL INCOME TAX CONSEQUENCES
 
     The following is a summary of the principal current federal income tax
consequences of transactions under the 1995 Plan. It does not describe all
federal tax consequences under the 1995 Plan, nor does it describe state, local
or foreign tax consequences.
 
     ISOs.  No taxable income is realized by the recipient upon the grant or
exercise of an ISO. However, the exercise of an ISO may result in alternative
minimum tax liability for the recipient. If no disposition of shares issued to a
recipient pursuant to the exercise of an ISO is made by the recipient within two
years from the date
 
                                       24
<PAGE>   27
 
of grant or within one year after the transfer of such shares to the recipient,
then upon sale of such shares, any amount realized in excess of the exercise
price will be taxed to the recipient as a long-term capital gain and any loss
sustained will be a long-term capital loss, and no deduction will be allowed to
the Company for federal income tax purposes.
 
     If the shares of the Common Stock acquired upon the exercise of an ISO are
disposed of prior to the expiration of the two-year and one-year holding periods
described above, generally the recipient will realize ordinary income in the
year of disposition in an amount equal to the excess (if any) of the fair market
value of the shares at exercise (or, if less, the amount realized on an
arms-length sale of such shares) over the exercise price, and the Company will
be entitled to deduct such amount. Any further gain realized will be taxed as
short-term or long-term capital gain and will not result in any deduction by the
Company. Special rules may apply where all or a portion of the exercise price of
the ISO is paid by tendering shares of Common Stock.
 
     If an ISO is exercised at a time when it no longer qualifies for the tax
treatment described above, the option is treated as an NSO. Generally, an ISO
will not be eligible for the tax treatment described above if it is exercised
more than three months following termination of employment (one year following
termination of employment by reason of permanent and total disability), except
in certain cases where the ISO is exercised after the death of a recipient.
 
     NSOs.  With respect to NSOs granted under the 1995 Plan, no income is
realized by the recipient at the time the option is granted. Generally, at
exercise, ordinary income is realized by the recipient in an amount equal to the
difference between the exercise price and the fair market value of the shares on
the date of exercise, and the Company receives a tax deduction for the same
amount, and at disposition, appreciation or depreciation after the date of
exercise is treated as either short-term or long-term capital gain or loss,
depending on how long the shares have been held.
 
     SARs.  The grant of an SAR does not result in income for the grantee or in
a deduction for the Company. Upon the exercise of an SAR, the grantee generally
recognizes ordinary income and the Company is entitled to a deduction equal to
the positive difference between the fair market values of the shares subject to
the SAR on the dates of grant and exercise.
 
     Restricted Stock.  A recipient of restricted stock generally will be
subject to tax at ordinary income rates on the fair market value of the stock at
the time the stock is either transferable or is no longer subject to forfeiture,
less any amount paid for such stock. The Company is entitled to a corresponding
tax deduction for the amount of ordinary income recognized by the recipient.
However, a recipient who so elects under Section 83(b) of the Code within 30
days of the date of issuance of the restricted stock will realize ordinary
income on the date of issuance equal to the fair market value of the shares of
restricted stock at that time (measured as if the shares were unrestricted and
could be sold immediately), less any amount paid for such stock. If the shares
subject to such election are forfeited, the recipient will not be entitled to
any deduction, refund or loss for tax purposes with respect to the ordinary
income previously recognized. Upon sale of the shares after the forfeiture
period has expired, the appreciation or depreciation since the shares become
transferable or free from risk of forfeiture (or, if a Section 83(b) election
was made, since the shares were issued, taking into account the ordinary income
previously recognized) will be treated as long-term or short-term capital gain
or loss. The holding period to determine whether the recipient has long-term or
short-term capital gain or loss begins when the restriction period expires (or
upon earlier issuance of the shares, if the recipient elected immediate
recognition of income under Section 83(b)).
 
FUTURE PLAN BENEFITS
 
     Since the Compensation Committee grants awards under the 1995 Plan in its
discretion, the benefits that recipients of any future awards may receive are
presently indeterminable.
 
     Approval of this Proposal 3 requires the affirmative vote of the holders of
a majority of the outstanding shares of Common Stock present and entitled to
vote at the Meeting.
 
               THE BOARD RECOMMENDS A VOTE IN FAVOR OF PROPOSAL 3
 
                                       25
<PAGE>   28
 
                                  ACCOUNTANTS
 
     The Board of Directors currently plans to appoint KPMG Peat Marwick LLP as
independent auditors for the Company for the fiscal year ending December 31,
1998. KPMG Peat Marwick LLP has examined the Company's financial statements
since 1993 and has no relationship with the Company other than that arising from
its appointment as independent auditors. Representatives of KPMG Peat Marwick
LLP are expected to be present at the Meeting, will have an opportunity to make
a statement if they desire to do so and will be available to respond to
appropriate questions from stockholders.
 
            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Exchange Act requires the Company's directors,
executive officers, and persons who own beneficially more than 10% of a
registered class of the Company's equity securities, to file with the SEC
initial reports of ownership and reports of changes in ownership of such
securities of the Company. Directors, executive officers and greater than 10%
stockholders are required by SEC regulations to furnish the Company with copies
of all Section 16(a) reports they file.
 
     To the Company's knowledge, based solely on review of the copies of such
reports furnished to the Company and representations that no other reports were
required, all Section 16(a) filing requirements applicable to its directors,
executive officers and greater than 10% beneficial owners were complied with
during 1997, except that Mr. Anderson did not report his becoming an executive
officer of the Company on October 23, 1997 until he filed his Form 3 on November
4, 1997, Mr. Buchanan did not report his becoming a director and executive
officer of the Company on October 23, 1997 until he filed his Form 3 on November
4, 1997, Mr. Burleson did not report his acquisition of 1,000 shares of Common
Stock in March 1997 until he filed his Form 4 on July 31, 1997 or his
acquisition of 2,000 shares of Common Stock in December 1997 until he filed his
Form 4 on March 13, 1998, Dr. Cook did not report his becoming a director of the
Company on October 23, 1997 until he filed his Form 3 on November 5, 1997, John
W. Kneen did not report his acquisition of 2,000 shares of Common Stock in
August 1996 until he filed his Form 4 on July 30, 1997, Mr. Komula did not
report his acquisition of 4,000 shares of Common Stock in August 1996 until he
filed his Form 4 on June 16, 1997, Mr. Lasky did not report the grant of options
to acquire 72,381 shares granted to him on January 30, 1997 until he filed his
Form 4 on March 23, 1998, Mr. Ohlendorf did not report his becoming an executive
officer of the Company on October 23, 1997 until he filed his Form 3 on November
4, 1997, and Mr. Vick did not report his becoming a director and executive
officer of the Company on October 23, 1997 until he filed his Form 3 on November
4, 1997.
 
                                 OTHER MATTERS
 
     The Board does not know of any other matters which may come before the
Meeting. If any other matters are properly presented to the Meeting, it is the
intention of the persons named in the accompanying proxy to vote, or otherwise
to act, in accordance with their best judgment on such matters.
 
                             STOCKHOLDER PROPOSALS
 
     Proposals of stockholders intended to be presented at the Company's 1999
Annual Meeting of Stockholders must be received by the Company no later than
January 14, 1999, in order to be included in the proxy statement and proxy
relating to that annual meeting.
 
                                       26
<PAGE>   29
 
     Whether or not you plan to attend, you are urged to complete, sign and
return the enclosed proxy in the accompanying envelope. A prompt response will
greatly facilitate arrangements for the Meeting, and your cooperation will be
appreciated. Stockholders who attend the Meeting may vote their shares
personally even though they have sent in their proxies.
 
                                          By Order of the Board of Directors,
 
                                          Thomas E. Komula
                                          Secretary
 
Brookfield, Wisconsin
April 14, 1998
 
                                       27
<PAGE>   30
 
                       [ALTERNATIVE LIVING SERVICES LOGO]
<PAGE>   31
                                                                     APPENDIX A 
                  PROXY FOR THE ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 14, 1998
 
               THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF
                 DIRECTORS OF ALTERNATIVE LIVING SERVICES, INC.
 
The Board recommends a vote FOR the following proposals:
 
1. To elect the ten nominees listed below to the Board of Directors of
Alternative Living Services, Inc.
 
<TABLE>
    <S>  <C>                                                <C>  <C>
    [ ]  FOR all nominees (except as marked below)          [ ]  WITHHOLD authority to vote for all nominees
</TABLE>
 
NOMINEES: Richard W. Boehlke, Timothy J. Buchanan, Gene E. Burleson, D. Ray
Cook, M.D., Robert Haveman, Ronald G. Kenny, William F. Lasky, William G. Petty,
Jr., Jerry L. Tubergen and Steven L. Vick
 
INSTRUCTIONS: To withhold authority to vote for any individual nominee, write
that name in the space provided below.
 
- --------------------------------------------------------------------------------
 
2. To approve the Amendment to the Company's Restated Certificate of
   Incorporation to increase the Company's authorized capital stock.
 
      [ ] FOR                   [ ] AGAINST                   [ ] ABSTAIN
3. To approve the Amendment to the Company's 1995 Amended and Restated Incentive
   Compensation Plan to increase the number of shares of the Company's Common
   Stock reserved for issuance thereunder.
 
      [ ] FOR                   [ ] AGAINST                   [ ] ABSTAIN
 
   The undersigned appoints William F. Lasky, Timothy J. Buchanan and Thomas E.
Komula, and each of them, with full power of substitution, the proxies and
attorneys of the undersigned, to vote as specified hereon at the Annual Meeting
of Stockholders (the "Annual Meeting") of Alternative Living Services, Inc. (the
"Company") to be held at The Sheraton Milwaukee/Brookfield, 375 South Moorland
Road, Brookfield, Wisconsin 53005, on Thursday, May 14, 1998 at 10:00 a.m.,
Milwaukee time, and at any adjournments or postponements thereof, with all
powers (other than the power to revoke the proxy or vote the proxy in a manner
not authorized by the executed form of proxy) that the undersigned would have if
personally present at the Annual Meeting, to act in their discretion upon any
other matter or matters that may properly be brought before the Annual Meeting
and to appear and vote all the shares of Common Stock of the Company that the
undersigned may be entitled to vote. The undersigned hereby acknowledges receipt
of the accompanying Proxy Statement and Annual Report to Stockholders, and
hereby revokes any proxy or proxies heretofore given by the undersigned relating
to the Annual Meeting.
 
    This proxy may be revoked at any time prior to the voting thereof.
 
    UNLESS OTHERWISE MARKED, THIS PROXY WILL BE VOTED AS IF MARKED FOR THE
PROPOSALS ABOVE.
 
                                               ---------------------------------
                                               Signature
 
                                               ---------------------------------
                                               Signature if held jointly
 
                                               Dated:                     , 1998
                                                  -------------------------
 
                                               Please date and sign as name
                                               appears hereon. When signing as
                                               executor, administrator, trustee,
                                               guardian or attorney, please give
                                               full title as such. If a
                                               corporation, please sign in full
                                               corporate name by president or
                                               other authorized corporate
                                               officer. If a partnership, please
                                               sign in partnership name by
                                               authorized person. Joint owners
                                               should each sign.


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