INTEGRAL CAPITAL MANAGEMENT III LP
SC 13G, 2000-01-24
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13G

                                 (Rule 13d-102)

   INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b),
       (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b)
                               (Amendment No.__)*

                                NETCENTIVES, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                                  Common Stock
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    64108P101
- --------------------------------------------------------------------------------
                                 (CUSIP Number)


                                October 14, 1999
- --------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


         Check the  appropriate box to designate the rule pursuant to which this
Schedule is filed:

         [ ]   Rule 13d-1(b)
         [X]   Rule 13d-1(c)
         [ ]   Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

         The information  required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).


                         (Continued on following pages)

                               Page 1 of 17 Pages

                       Exhibit Index Contained on Page 15


<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 2 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Management III, L.P. ("ICM3")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited partnership)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      153,900 shares, of which 125,130
                SHARES                    shares are directly owned by Integral
             BENEFICIALLY                 Capital Partners III, L.P. ("ICP3")
            OWNED BY EACH                 and 28,770 shares are directly owned
              REPORTING                   by Integral Capital Partners
                PERSON                    International III, L.P. ("ICPI3").
                 WITH                     ICM3 is the general partner of ICP3
                                          and the investment general partner of
                                          ICPI3.
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                          153,900 shares (see response to
                                          Item 6)
- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                  153,900 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                 0.5%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         PN

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 3 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Management IV, LLC ("ICM4")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited liability company)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      1,686,213 shares, which shares are
                SHARES                    directly owned by Integral Capital
             BENEFICIALLY                 Partners IV, L.P. ("ICP4"). ICM4 is
            OWNED BY EACH                 the general partner of ICP4
              REPORTING
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                          1,686,213 shares (see response to
                                          Item 6)
- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                1,686,213 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                5.2%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         OO

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 4 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Partners NBT, LLC ("Integral NBT")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited liability company)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      8,349 shares, which shares are
                SHARES                    directly owned by Integral Capital
             BENEFICIALLY                 Partners IV MS Side Fund, L.P. ("Side
            OWNED BY EACH                 Fund"). Integral NBT is the general
              REPORTING                   partner of Side Fund.
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                          8,349 shares (see response to Item 6)

- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                    8,349 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                0.03%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         OO

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 5 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Partners III, L.P. ("ICP3")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited liability company)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      125,130 shares are directly owned by
                SHARES                    ICP3. Integral Capital Management III,
             BENEFICIALLY                 L.P. is the general partner of ICP3.
            OWNED BY EACH
              REPORTING
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                        125,130 shares (see response to Item 6)

- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                  125,130 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                 0.4%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         PN

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 6 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Partners International III, L.P. ("ICPI3")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Cayman Islands (limited partnership)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      28,770 shares are directly owned by
                SHARES                    ICPI3. Integral Capital Management
             BENEFICIALLY                 III, L.P. is the investment general
            OWNED BY EACH                 partner of ICPI3.
              REPORTING
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                         28,770 shares (see response to Item 6)

- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                   28,770 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                0.09%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         PN

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 7 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Partners IV, L.P. ("ICP4")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited partnership)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      1,686,213 shares are directly owned by
                SHARES                    ICP4. Integral Capital Management IV,
             BENEFICIALLY                 LLC is the general partner of ICP4.
            OWNED BY EACH
              REPORTING
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                         1,686,213 shares (see response to
                                         Item 6)

- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                1,686,213 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                 5.2%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         PN

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


- ---------------------------------              ---------------------------------
CUSIP NO. 64108P101                    13D     Page 8 of 17 Pages
- ---------------------------------              ---------------------------------

- --------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

                     Integral Capital Partners IV MS Side Fund, L.P.
                     ("Side Fund")
- --------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOX IF A MEMBER OF A GROUP*

                                                             (a) [ ]     (b) [X]
- --------------------------------------------------------------------------------
    3       SEC USE ONLY

- --------------------------------------------------------------------------------
    4       CITIZENSHIP OR PLACE OF ORGANIZATION

                     Delaware (limited partnership)
- --------------------------------------------------------------------------------
                              5      SOLE VOTING POWER                   -0-

                              --------------------------------------------------
                NUMBER        6      SHARED VOTING POWER
                  OF                      8,349 shares are directly owned by
                SHARES                    Side Fund. Integral Capital Partners
             BENEFICIALLY                 NBT, LLC is the investment general
            OWNED BY EACH                 partner of Side Fund.
              REPORTING
                PERSON
                 WITH
                              --------------------------------------------------
                              7      SOLE DISPOSITIVE POWER              -0-

                              --------------------------------------------------
                              8      SHARED DISPOSITIVE POWER
                                         8,349 shares (see response to Item 6)

- --------------------------------------------------------------------------------
    9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                                                    8,349 shares
- --------------------------------------------------------------------------------
    10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN SHARES*

                                                                             [ ]
- --------------------------------------------------------------------------------
    11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9                0.03%

- --------------------------------------------------------------------------------
    12      TYPE OF REPORTING PERSON*                                         PN

- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>


                                                                    Page 9 of 17

ITEM 1(a).        NAME OF ISSUER:

                  Netcentives, Inc.

ITEM 1(b).        ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

                  690 Fifth Street
                  San Francisco, CA  94107

ITEM 2(a), (b), (c).   NAME OF PERSON  FILING,  ADDRESS  OF  PRINCIPAL  BUSINESS
                       OFFICE OR, IF NONE, RESIDENCE, AND CITIZENSHIP:

                  This statement is being filed by Integral  Capital  Management
III, L.P., a Delaware limited partnership ("ICM3"),  Integral Capital Management
IV, LLC, a Delaware  limited  liability  company  ("ICM4") and Integral  Capital
Partners NBT, LLC, a Delaware limited  liability  company  ("Integral NBT"). The
principal  business  address of ICM3,  ICM4 and  Integral  NBT is 2750 Sand Hill
Road, Menlo Park, California 94025.

                  ICM3 is the general partner of Integral  Capital Partners III,
L.P.,  a Delaware  limited  partnership  ("ICP3"),  and the  investment  general
partner of Integral Capital Partners  International  III, L.P., a Cayman Islands
exempted limited partnership ("ICPI3").  ICM4 is the general partner of Integral
Capital Partners IV, L.P., a Delaware limited partnership ("ICP4"). Integral NBT
is the general  partner of Integral  Capital  Partners IV MS Side Fund,  L.P., a
Delaware  limited  partnership  ("Side  Fund").  With respect to ICM3,  ICM4 and
Integral NBT, this statement  relates only to ICM3's,  ICM4's and Integral NBT's
indirect,  beneficial  ownership  of shares of Common  Stock of the Issuer  (the
"Shares").  The Shares have been purchased by ICP3, ICPI3,  ICP4, and Side Fund,
and none of ICM3,  ICM4, or Integral NBT directly or otherwise  hold any Shares.
Management of the business  affairs of ICM3,  ICM4 and Integral  NBT,  including
decisions  respecting  disposition  and/or  voting of the  Shares,  resides in a
majority of the general  partners or managers of ICM3,  ICM 4 and Integral  NBT,
respectively  such that no single general  partner of ICM3, ICM4 or Integral NBT
has voting and/or dispositive power of the Shares.

ITEM 2(d).        TITLE OF CLASS OF SECURITIES:

                  Common Stock

ITEM 2(e).        CUSIP NUMBER:

                  64108P101


<PAGE>


                                                                   Page 10 of 17

ITEM 3.           IF THIS  STATEMENT  IS FILED  PURSUANT  TO RULE  13d-1(b),  or
13d-2(b) or (c), CHECK WHETHER THE PERSON FILING IS A:

        (a)  [ ]  Broker or dealer  registered  under Section 15 of the Exchange
                  Act.
        (b)  [ ]  Bank as defined in Section 3(a)(6) of the Exchange Act.
        (c)  [ ]  Insurance  company  as  defined  in  Section  3(a)(19)  of the
                  Exchange Act.
        (d)  [ ]  Investment   company   registered   under  Section  8  of  the
                  Investment Company Act.
        (e)  [ ]  An    investment    adviser    in    accordance    with   Rule
                  13d-1(b)(1)(ii)(E);
        (f)  [ ]  An employee  benefit plan or endowment fund in accordance with
                  Rule 13d-1(b)(1)(ii)(F);
        (g)  [ ]  A parent holding  company or control person in accordance with
                  Rule 13d-1(b)(1)(ii)(G);
        (h)  [ ]  A  savings  association  as  defined  in  Section  3(b) of the
                  Federal Deposit Insurance Act;
        (i)  [ ]  A church  plan  that is  excluded  from the  definition  of an
                  investment  company under Section  3(c)(14) of the  Investment
                  Company Act;
        (j)  [ ]  Group, in accordance with Rule 13d-1(b)(1)(ii)(J).

        If  this statement is filed  pursuant to Rule  13d-1(c), check this box.
        [X].


ITEM 4.           OWNERSHIP.

                  Provide the  following  information  regarding  the  aggregate
number and  percentage of the class of  securities  of the issuer  identified in
Item 1.

         A.      Integral Capital Management III, L.P. ("ICM3")

                 (a) Amount Beneficially Owned: 153,900
                 (b) Percent of Class: 0.5%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 153,900
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         153,900

         B.      Integral Capital Management IV, LLC ("ICM4")

                 (a) Amount Beneficially Owned: 1,686,213
                 (b) Percent of Class: 5.2%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 1,686,213
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         1,686,213


<PAGE>


                                                                   Page 11 of 17

         C.      Integral Capital Partners NBT, LLC ("Integral NBT")

                 (a) Amount Beneficially Owned: 8,349
                 (b) Percent of Class: 0.03%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 8,349
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         8,349

         D.      Integral Capital Partners III, L.P.

                 (a) Amount Beneficially Owned: 125,130
                 (b) Percent of Class: 0.4%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 125,130
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         125,130

         E.      Integral Capital Partners International III, L.P.

                 (a) Amount Beneficially Owned: 28,770
                 (b) Percent of Class: 0.09%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 28,770
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         28,770

         F.      Integral Capital Partners IV, L.P.

                 (a) Amount Beneficially Owned: 1,686,213
                 (b) Percent of Class: 5.2%
                 (c) Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 1,686,213
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         1,686,213

         G.      Integral Capital Partners IV MS Side Fund, L.P.

                  (a)      Amount Beneficially Owned:  8,349
                  (b)      Percent of Class:  0.03%
                  (c)      Number of shares as to which such person has:
                     1.  Sole power to vote or to direct vote: -0-
                     2.  Shared power to vote or to direct vote: 8,349
                     3.  Sole power to dispose or to direct the disposition: -0-
                     4.  Shared  power to dispose or to direct the  disposition:
                         8,349


<PAGE>


                                                                   Page 12 of 17

ITEM 5.           OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

                  If this statement is being filed to report the fact that as of
the date hereof the reporting  person has ceased to be the  beneficial  owner of
more than five percent of the class of securities, check the following [ ].


ITEM 6.           OWNERSHIP  OF MORE THAN  FIVE  PERCENT  ON  BEHALF OF  ANOTHER
                  PERSON.

                  Not applicable.


ITEM 7.           IDENTIFICATION  AND  CLASSIFICATION  OF THE  SUBSIDIARY  WHICH
                  ACQUIRED THE SECURITY  BEING REPORTED ON BY THE PARENT HOLDING
                  COMPANY.

                  Not applicable.


ITEM 8.           IDENTIFICATION AND CLASSIFCATION OF MEMBERS OF THE GROUP.

                  Not applicable.


ITEM 9.           NOTICE OF DISSOLUTION OF GROUP.

                  Not applicable.


ITEM 10.          CERTIFICATION.

                  By signing  below I certify  that, to the best of my knowledge
and belief, the securities  referred to above were not acquired and are not held
for the purpose of or with the effect of changing or influencing  the control of
the  issuer  of the  securities  and  were  not  acquired  and are  not  held in
connection  with or as a participant in any  transaction  having that purpose or
effect.


                                    SIGNATURE

                  After  reasonable  inquiry and to the best of my knowledge and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

Dated:  January 24, 2000


                               INTEGRAL CAPITAL MANAGEMENT III, L.P.

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner


<PAGE>


                                                                   Page 13 of 17

                               INTEGRAL CAPITAL MANAGEMENT IV, LLC

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


                               INTEGRAL CAPITAL PARTNERS NBT, LLC

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


                               INTEGRAL CAPITAL PARTNERS III, L.P.

                               By Integral Capital Management III, L.P.,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner


                               INTEGRAL CAPITAL PARTNERS INTERNATIONAL III, L.P.

                               By Integral Capital Management III, L.P.,
                               its Investment General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner


                               INTEGRAL CAPITAL PARTNERS IV, L.P.

                               By Integral Capital Management IV, LLC,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


<PAGE>


                                                                   Page 14 of 17

                               INTEGRAL CAPITAL PARTNERS IV MS SIDE FUND, L.P.

                               By Integral Capital Partners NBT, LLC,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


<PAGE>


                                                                   Page 15 of 17

                                  EXHIBIT INDEX

                                                                   Found on
                                                                   Sequentially
Exhibit                                                            Numbered Page
- -------                                                            -------------

Exhibit A:  Agreement of Joint Filing                                    16


<PAGE>


                                                                   Page 16 of 17

                                    EXHIBIT A

                            Agreement of Joint Filing

                  The  undersigned  hereby  agree that they are  filing  jointly
pursuant to Rule  13d-1(k)(1)  of the Act the  statement  dated January 24, 2000
containing the information required by Schedule 13G, for the 1,848,462 Shares of
capital stock of Netcentives,  Inc. held by Integral Capital Partners III, L.P.,
a Delaware limited  partnership,  Integral Capital Partners  International  III,
L.P., a Cayman Islands exempted limited  partnership,  Integral Capital Partners
IV, L.P., a Delaware  limited  partnership,  and Integral Capital Partners IV MS
Side Fund, L.P., a Delaware limited partnership.


Date:  January 24, 2000


                               INTEGRAL CAPITAL MANAGEMENT III, L.P.

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner



                               INTEGRAL CAPITAL MANAGEMENT IV, LLC

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


                               INTEGRAL CAPITAL PARTNERS NBT, LLC

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


                               INTEGRAL CAPITAL PARTNERS III, L.P.

                               By Integral Capital Management III, L.P.,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner


<PAGE>


                                                                   Page 17 of 17


                               INTEGRAL CAPITAL PARTNERS INTERNATIONAL III, L.P.

                               By Integral Capital Management III, L.P.,
                               its Investment General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a General Partner


                               INTEGRAL CAPITAL PARTNERS IV, L.P.

                               By Integral Capital Management IV, LLC,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager


                               INTEGRAL CAPITAL PARTNERS IV MS SIDE FUND, L.P.

                               By Integral Capital Partners NBT, LLC,
                               its General Partner

                               By /s/ Pamela K. Hagenah
                                  ----------------------------------------------
                                  Pamela K. Hagenah
                                  a Manager




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