THINK NEW IDEAS INC
DEF 14A, 1997-11-10
BUSINESS SERVICES, NEC
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                           SCHEDULE 14A INFORMATION


Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

                                                            File No. 000-21775

[X]  Filed by the Registrant
[ ]  Filed by a Party other than the Registrant

Check the appropriate box:

[ ]  Preliminary Proxy Statement (revised)

[ ]  Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by Rule
     14a-6(e)(2))
[X]  Definitive  Proxy  Statement
[ ]  Definitive  Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                            THINK NEW IDEAS, INC.
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)



Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1)    Title of each class of securities to which transaction applies:

      N/A
      --------------------------------------------------------------------------

2)    Aggregate number of securities to which transaction applies:

      N/A
      --------------------------------------------------------------------------

3)    Per unit price or other underlying value of transaction computed
      pursuant to Exchange Act Rule 0-11:

      N/A
      --------------------------------------------------------------------------

4)    Proposed maximum aggregate value of transaction:

      N/A
      --------------------------------------------------------------------------

5)    Total fee paid:  N/A
                       ---------------------------------------------------------

[ ]   Fee paid previously with preliminary materials.

<PAGE>

                            THINK NEW IDEAS, INC.
                       45 WEST 36TH STREET, 12TH FLOOR
                           NEW YORK, NEW YORK 10018



                              November 10, 1997


Dear Stockholder:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
THINK New Ideas,  Inc. (the  "Company")  on December 11, 1997.  The meeting will
begin at 10:00  a.m.  (Pacific  Time) at THINK  New  Ideas,  Inc.,  8000  Sunset
Boulevard, Penthouse East, Los Angeles, California 90046.

     Information  regarding  each of the  matters to be voted upon at the Annual
Meeting is contained in the attached  Proxy  Statement.  We urge you to read the
Proxy  Statement  carefully.   The  Proxy  Statement  is  being  mailed  to  all
stockholders of the Company on or about November 10, 1997.

     Because it is  important  that your shares be voted at the Annual  Meeting,
whether or not you plan to attend in person, we urge you to complete,  date, and
sign the  enclosed  Proxy  Card and return it as  promptly  as  possible  in the
accompanying  envelope.  If you are a  stockholder  of record  and do attend the
Annual Meeting and wish to vote your shares in person, even after returning your
Proxy Card, you still may do so.

     We look forward to seeing you in Los Angeles on December 11, 1997.



                                                Very truly yours,


                                                /s/ Scott A. Mednick
                                                -----------------------
                                                Scott A. Mednick
                                                Chief Executive Officer


<PAGE>


                            THINK NEW IDEAS, INC.
                       45 WEST 36TH STREET, 12TH FLOOR
                           NEW YORK, NEW YORK 10018
                   ----------------------------------------

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                       TO BE HELD ON DECEMBER 11, 1997

                   ----------------------------------------

TO THE STOCKHOLDERS OF THINK NEW IDEAS, INC.:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of THINK New
Ideas, Inc., a Delaware  corporation (the "Company"),  will be held at THINK New
Ideas,  Inc., 8000 Sunset  Boulevard,  Penthouse  East, Los Angeles,  California
90046,  on December 11, 1997, at 10:00 a.m.  (Pacific Time) and thereafter as it
may from time to time be adjourned, for the following purposes:

     1.   To elect  seven  directors  to serve for a period of one year or until
          their successors have been duly elected and qualified;

     2.   To approve  the  adoption  of the THINK New Ideas,  Inc.  Amended  and
          Restated  1997 Stock  Option Plan which  provides  for the issuance of
          Qualified Incentive Stock Options and Non-Qualified Stock Options; and

     3.   To  transact  such other  business  as may  properly  come  before the
          meeting or any adjournment thereof.

     Shareholders  should  note that the Bylaws of the Company  provide  that no
proposals or  nominations  of directors by  stockholders  shall be presented for
vote at an Annual Meeting of Shareholders  unless written notice  complying with
the  requirements  in the Bylaws is  provided to the Board of  Directors  or the
Secretary  no later than the close of business on the last  business  day of the
month of January prior to the Annual Meeting of Stockholders.

     WHETHER OR NOT YOU EXPECT TO BE PRESENT  AT THE  MEETING,  PLEASE  DATE AND
SIGN THE ENCLOSED  PROXY CARD AND MAIL IT PROMPTLY IN THE  ENCLOSED  ENVELOPE TO
CONTINENTAL  STOCK TRANSFER & TRUST COMPANY,  2 BROADWAY,  19TH FLOOR, NEW YORK,
NEW YORK 10004.

                                          By Order of the Executive Committee
                                              of the Board of Directors,

                                          /s/ Melvin L. Epstein
                                          ----------------------------
                                          Melvin L. Epstein, Secretary
New York, New York
November 10, 1997


<PAGE>


                            THINK NEW IDEAS, INC.

                               PROXY STATEMENT
                                   FOR THE
                        ANNUAL MEETING OF STOCKHOLDERS

     This  proxy  statement  (the  "Proxy  Statement")  is  being  furnished  to
stockholders of THINK New Ideas, Inc., a Delaware corporation (the "Company") in
connection  with the  solicitation  of  proxies by the board of  directors  (the
"Board  of  Directors")  of  the  Company,  for  use at the  Annual  Meeting  of
Stockholders  to be held on December  11, 1997 at 10:00 a.m.  (Pacific  Time) at
THINK New Ideas,  Inc.,  8000 Sunset  Boulevard,  Penthouse  East,  Los Angeles,
California  90046  (Phone:  213-866-8000)  or at any  adjournment  thereof  (the
"Annual  Meeting"),  as set forth in the accompanying  Notice of Annual Meeting.
This Proxy Statement and the  accompanying  Proxy Card are first being mailed to
stockholders  of the  Company  on or about  November  11,  1997.  The  principal
executive offices of the Company are located at 45 West 36th Street, 12th Floor,
New York, New York 10018.

     The Annual  Meeting  has been  called to  consider  and take  action on the
following proposals:

1.   To elect seven  directors  to serve for a period of one year or until their
     successors have been duly elected and qualified;

2.   To approve the adoption of the THINK New Ideas,  Inc.  Amended and Restated
     1997 Stock  Option  Plan  which  provides  for the  issuance  of  Qualified
     Incentive Stock Options and Non-Qualified Stock Options; and

3.   To transact such other  business as may properly come before the meeting or
     any adjournment thereof.

     Affirmative  action with  respect to each of the above  proposals  has been
taken by unanimous  action of the executive  committee of the Board of Directors
(the "Executive  Committee").  The Board of Directors  established the Executive
Committee  in June 1997 and  empowered  such  committee  with all of the rights,
powers, privileges, duties and responsibilities of the Board of Directors in the
management of the business and affairs of the Company to the extent not assigned
to other  committees  and as  permitted  by Delaware  law,  the  Certificate  of
Incorporation and the Bylaws of the Company. Accordingly, unless otherwise noted
or the context otherwise  requires,  references to the Board of Directors should
be construed to mean the  Executive  Committee  thereof.  The Board of Directors
recommends that the stockholders vote in favor of each of the proposals.

     The  Company's  Annual Report on Form 10-KSB for the fiscal year ended June
30, 1997 is enclosed  herewith.  Additional  copies thereof maybe obtained at no
extra cost upon written request delivered to Mr. Melvin Epstein,  Secretary,  at
THINK New Ideas,  Inc.,  45 West 36th  Street,  12th Floor,  New York,  New York
10018.


<PAGE>


                     SOLICITATION AND REVOCATION OF PROXIES

     This Proxy  Statement is being  furnished to stockholders of the Company in
connection with the solicitation of proxies by the Board of Directors for use at
the Annual Meeting to be held at the time, place, and for the purposes set forth
in the  accompanying  Notice  of  Annual  Meeting  (including  any  adjournments
thereof).

RECORD DATE

     The close of  business on October  13,  1997,  has been fixed as the record
date for the determination of stockholders  entitled to notice of and to vote at
the Annual  Meeting  (the  "Record  Date").  As of the Record  Date,  there were
6,611,668  shares of Common  Stock,  par value $.0001 per share,  of the Company
(the  "Common  Stock")  issued and  outstanding.  Each share of Common  Stock of
record as of the Record Date is  entitled  to one vote on each  matter  properly
brought  before the Annual  Meeting.  Only holders of record of shares of Common
Stock as of the close of business on the Record Date will be entitled to vote at
the Annual Meeting. The Company's stock transfer books will not be closed.

QUORUM; VOTING

     The holders of a majority of all of the shares of Common Stock  entitled to
vote at the Annual  Meeting  (present in person or by proxy) will  constitute  a
quorum for the transaction of business at the Annual Meeting. If a quorum should
not be present,  the Annual  Meeting may be adjourned  from time to time until a
quorum is obtained.  Each share of Common Stock entitled to vote and represented
by properly  executed  proxies  received  prior to the Annual  Meeting,  and not
revoked, will be voted at the Annual Meeting in accordance with the instructions
indicated on such  proxies.  If no  instructions  are  indicated on an otherwise
properly  executed proxy,  the shares of Common Stock  represented by such proxy
will be voted as recommended  by the Board of Directors.  Shares of Common Stock
as to which  authority to vote has been withheld with respect to the election of
any  nominee  for  director  will not be  counted  as a vote  for such  nominee.
Abstentions and broker non-votes will be counted for purposes of determining the
presence  or absence of a quorum for the  transaction  of business at the Annual
Meeting but will not counted as an affirmative  vote for purposes of determining
whether a proposal has been approved.

REVOCATION

     Proxies given by  stockholders  of record for use at the Annual Meeting may
be revoked at any time prior to the exercise of the powers conferred therein. In
addition to revocation  in any other manner  permitted by law,  stockholders  of
record giving a proxy may revoke the proxy by an instrument in writing, executed
by the stockholder or his attorney  authorized in writing or, if the stockholder
is a corporation,  under its corporate  seal, by an officer or attorney  thereof
duly  authorized,  and  deposited  either at the corporate  headquarters  of the
Company at any time up to and  including the last business day preceding the day
of the Annual Meeting, or any adjournment thereof, that the proxy is to be used,
or with the  chairman of such  meeting on the day thereof or on the  adjournment
thereof, and upon either of such deposits the proxy is revoked.


<PAGE>


     As of the Record Date,  all of the present  directors,  as a group of seven
(7) persons,  own  beneficially  1,744,625  shares of Common Stock (26.4% of the
total  outstanding  shares of Common Stock) and all of the present directors and
executive  officers  of the  Company,  as a group  of ten  (10)  persons,  owned
beneficially  2,261,234 shares (32.5 % of the total outstanding shares of Common
Stock).  The Company  believes that such  officers and directors  intend to vote
their shares of Common Stock for each of the proposals set forth herein.  To the
knowledge of management,  as of the Record Date,  the only  executive  officers,
directors and nominees for director who owned  beneficially five percent (5%) or
more of the Company's  outstanding shares of Common Stock were Scott Mednick and
Ronald Bloom.  Frank DeLape,  a former  director of the Company,  is an officer,
director  and   principal   stockholder   of  Benchmark   Equity   Group,   Inc.
("Benchmark"),  which owned beneficially 14% of the outstanding shares of Common
Stock.  In addition  to the  foregoing,  Omnicom  Group Inc.  ("Omnicom")  owned
beneficially  18.2% of the outstanding  shares of Common Stock.  Barry Wagner, a
director of the  Company,  is the  Secretary  of and General  Counsel to Omnicom
Group Inc. See "Security Ownership of Certain Beneficial Owners and Management."

EXPENSES OF SOLICITATION

     All expenses of this  solicitation  including  the costs of  preparing  and
mailing  this Proxy  Statement,  will be borne by the  Company.  The Company may
reimburse  brokerage  firms,  custodians,  nominees,  fiduciaries and others for
their reasonable expenses in forwarding proxy materials to the beneficial owners
and soliciting them to execute the proxies. Directors, officers and employees of
the Company  may also  solicit  proxies,  in person or by  telephone,  telegram,
letter,  facsimile  or other means of  communication.  Such  persons will not be
compensated  for  doing  so,  but  may  receive   reimbursement  for  reasonable
out-of-pocket expenses in connection with such solicitation.

     ALL PROXIES RECEIVED WILL BE VOTED IN ACCORDANCE WITH THE CHOICES SPECIFIED
ON SUCH  PROXIES.  PROXIES  WILL BE VOTED IN FAVOR OF A PROPOSAL  IF NO CONTRARY
SPECIFICATION IS MADE. ABSTENTIONS AND BROKER NON-VOTES ARE COUNTED FOR PURPOSES
OF  DETERMINING  THE  PRESENCE  OR ABSENCE OF A QUORUM BUT ARE NOT COUNTED AS AN
AFFIRMATIVE  VOTE FOR  PURPOSES  OF  DETERMINING  WHETHER  A  PROPOSAL  HAS BEEN
APPROVED.  ALL VALID  PROXIES  OBTAINED  WILL BE VOTED AT THE  DISCRETION OF THE
BOARD OF DIRECTORS  WITH RESPECT TO ANY OTHER  BUSINESS THAT MAY COME BEFORE THE
MEETING.

                       DISSENTERS' RIGHTS OF APPRAISAL

     The Board of  Directors  has not  proposed any action for which the laws of
the State of Delaware, the Certificate of Incorporation or Bylaws of the Company
provide a right of a stockholder to dissent and obtain payment for shares.


<PAGE>


                      INTEREST OF OFFICERS AND DIRECTORS
                         IN MATTERS TO BE ACTED UPON

     Officers or directors of the Company have a substantial interest in both of
the  matters to be acted upon at the Annual  Meeting.  Each of the  nominees  is
currently a director of the Company and has been nominated for re-election for a
period of one (1) year as set forth in Proposal One.  Every officer and director
has an interest in the  approval and  ratification  of the adoption of the THINK
New Ideas,  Inc. Amended and Restated 1997 Stock Option Plan that is the subject
of  Proposal  Two to the extent  that such  persons  are or will be  eligible to
participate in such plan.

                                 PROPOSAL 1:
                      TO ELECT SEVEN DIRECTORS TO SERVE
                   FOR A PERIOD OF ONE YEAR OR UNTIL THEIR
               SUCCESSORS HAVE BEEN DULY ELECTED AND QUALIFIED

     Seven (7) directors are being nominated for election at the Annual Meeting.
There are  currently  seven (7)  members on the Board of  Directors.  All of the
nominees for directors  currently serve as members of the Board of Directors and
are standing for  re-election.  Each director will serve for a period of one (1)
year or until a successor  has been duly elected and  qualified.  Proxies in the
accompanying form will be voted for the nominees listed herein, except where the
authority  to do so is withheld by the  stockholder.  The  election of directors
will be decided by a majority of votes cast.

     The nominees for directors are: Scott  Mednick,  Ronald Bloom,  Adam Curry,
Barry Wagner, Larry Kopald, Richard Char and Marc Canter.

     If any of the nominees should become unable to accept election, the persons
named in the proxy may vote for such other person or persons, or a lesser number
of persons,  as may be designated  by the Board of Directors.  Management of the
Company  has no reason to  believe  that any of the  nominees  will be unable to
serve.

     Biographical  information  with respect to the nominees is set forth in the
section of this Proxy Statement entitled "Directors and Executive Officers."

     THE BOARD OF DIRECTORS URGES  STOCKHOLDERS TO VOTE FOR EACH OF THE NOMINEES
FOR DIRECTOR SET FORTH ABOVE.


                       DIRECTORS AND EXECUTIVE OFFICERS

     Biographical information with respect to the current executive officers and
directors,  and the nominees  for  directors,  is set forth below.  There are no
family relationships between or among any of such persons. The current directors
and executive officers of the Company are:

<PAGE>


      NAME              AGE                     POSITION WITH THE COMPANY
      ----              ---                     -------------------------

Scott Mednick            41            Chief  Executive  Officer and Chairman of
                                       the Board
Ronald Bloom             45            President,  Chief  Operating  Officer and
                                       Director
Melvin Epstein           50            Chief Financial Officer and Secretary
Adam Curry               33            Chief Technology Officer and Director
Larry Kopald             43            Chief Creative Officer and Director
James Grannan            34            Executive Vice President
Susan Goodman            42            Executive Vice President
James Carlisle           50            Executive Vice President
Richard Char             38            Director
Marc Canter              40            Director
Barry Wagner             57            Director

SCOTT MEDNICK has been  Chairman of the Board of Directors  and Chief  Executive
Officer of the Company since its inception in January 1996. Mr. Mednick  founded
The Mednick Group a subsidiary  primarily  engaged in the provision of strategic
marketing  and  corporate  and brand  positioning,  in 1985.  Mr.  Mednick is an
officer and director of The Mednick  Group.  Mr.  Mednick holds a B.F.A.  Degree
from the Rhode Island School of Design and a M.A.  from the  University of Santa
Monica.

RONALD BLOOM has been a Director and the President and Chief  Operating  Officer
of the Company since June 1996. From 1995 to 1996, Mr. Bloom was Chief Operating
Officer and General  Manager of On Ramp, a subsidiary  primarily  engaged in the
provision of Internet and intranet  systems and services and presently serves as
its Vice  President and  Secretary.  Prior to joining On Ramp, Mr. Bloom founded
and served as the President of Ron Bloom  Productions,  a production company and
consulting firm founded by Mr. Bloom from 1989 to 1994.

MELVIN  EPSTEIN  has been the  Chief  Financial  Officer  of the  Company  since
November 1996. From 1994 to August 1996, Mr. Epstein was Managing Director of TN
Services, a unit of True North  Communications,  an advertising agency. Prior to
joining TN  Services,  Mr.  Epstein  was the Chief  Financial  Officer of Backer
Spielvogel Bates, a subsidiary of Saatchi & Saatchi,  P.L.C., from 1987 to 1994.
Mr. Epstein holds a B.S. in Accounting from Queens College.

ADAM CURRY has been a Director  and the Chief  Technical  Officer of the Company
since  June  1996.  Mr.  Curry  founded  and has been  Chairman  of the Board of
Directors of On Ramp since 1994 and its President since March 1996. From 1987 to
1992, Mr. Curry served as an On-Air Personality for MTV Networks in New York.

JAMES GRANNAN has been  Executive Vice President of the Company since June 1996.
Mr. Grannan founded Creative  Resources,  a Subsidiary  primarily engaged in the
provision of strategic  marketing and corporate and brand positioning  services,
in 1994. Mr. Grannan was Creative Manager for the Coca-Cola Company from 1992 to
1994 and  Promotional  Packaging  and Design  Manager for the Coca- Cola Company
from 1988 to 1992.  Mr. Grannan holds a B.A.  Degree in Advertising  Design from
the Atlanta College of Art.


<PAGE>


SUSAN GOODMAN has been  Executive Vice President of the Company since June 1996.
Ms. Goodman  founded The Goodman Group,  a subsidiary  primarily  engaged in the
provision of strategic  marketing and corporate and brand positioning  services,
in 1993.  Previously  she was  Director  of Client  Services at Chiat Day Direct
Marketing  from  February  1992 through  July 1992.  Ms.  Goodman  serves on the
Operating Committee of the Direct Marketing  Association's  Business to Business
Council.  Ms.  Goodman has a B.A. in history from Tufts  University and received
her M.B.A.  in  Marketing,  Finance and  Strategic  Planning  from  Northwestern
University's Kellogg School of Management.

JAMES CARLISLE has been Executive Vice President of the Company since June 1996.
Dr. Carlisle founded NetCube Corporation,  a Subsidiary primarily engaged in the
provision of database and information  management and utilization  services,  in
1978. Dr. Carlisle received his Ph.D. and M.Phil.  from Yale University's School
of  Organization  and  Management  and a B.S.  in  Engineering  with Honors from
Princeton University.

BARRY WAGNER has been a Director of the Company since September 1996. Mr. Wagner
has been an employee of Omnicom and its  predecessor  companies  since 1974, and
currently  serves as Secretary and General  Counsel of Omnicom.  Mr. Wagner also
serves as Secretary and Chief Legal Officer of BBDO Worldwide Inc. and is Senior
Vice President and Chief Legal Officer of BBDO New York,  both of which are part
of  Omnicom.  Prior to joining  Omnicom,  Mr.  Wagner was an  attorney  with the
National  Broadcasting  Company and the Federal  Reserve  Bank of New York.  Mr.
Wagner is a graduate of Hamilton College and Harvard Law School.

RICHARD CHAR has been a director of the Company  since August 1997.  Mr. Char is
Managing Director and Head of Technology  Investment Banking at Cowen & Company.
Prior to joining  Cowen & Company,  Mr. Char was an attorney for Wilson  Sonsini
Goodrich & Rosati for  thirteen  years.  Mr.  Char  holds an A.B.  from  Harvard
University and a J.D. from Stanford University.

MARC CANTER has been a director of the Company since August 1997. Mr. Canter has
been the Chairman of Canter Technology since founding the company in 1992. Prior
to forming  Canter  Technology,  Mr.  Canter was the  founder  and  chairman  of
MacroMind,  which merged into  MacroMedia,  until he retired in 1991. Mr. Canter
holds a B.F.A. from Oberlin Conservatory of Music.

LARRY KOPALD has been a director of the Company since September 1997. Mr. Kopald
is the Chief Creative  Officer of the Company and the President of the Company's
Los Angeles office.  Prior to joining the Company,  Mr. Kopald was the Executive
Creative Officer of Fathom, a division of Ketchum Communications, Inc. from 1995
to 1997.  Prior  to  joining  Fathom,  Mr.  Kopald  was the  Executive  Creative
Director/Executive  Vice President of Foote,  Coyne & Belding from 1987 to 1994.
In 1994, Mr. Kopald founded The Kopald Group, a consulting firm  specializing in
strategic and creative  issues.  Mr. Kopald holds a B.S. in Pre-Med.  from Drake
and a Masters degree in Journalism form Northwestern University.

ANGEL MARTINEZ,  formerly a director of the Company,  resigned from his position
on the Board of Directors in February 1997.


<PAGE>


MICHAEL RIBERO,  formerly a director of the Company,  resigned from his position
on the Board of Directors in August 1997.

FRANK DELAPE, formerly a director of the Company,  resigned from his position on
the Board of Directors in September 1997.

COMPOSITION OF THE BOARD OF DIRECTORS

     All directors of the Company are elected to serve in such capacities  until
the  subsequent  annual  meeting of  stockholders  of the Company or until their
successors are duly elected and qualified.  Officers of the Company serve at the
discretion  of the Board of  Directors.  The Bylaws  provide  that the number of
directors  of the  Company  shall  not be less  than two nor more  than  twelve.
Currently,  the Board of Directors  has seven (7) members,  two of whom (Messrs.
Char and Canter) are independent directors.

     Pursuant to the rules of the Nasdaq National Market  Systemsm,  the Company
is required to have two independent directors. In February 1997, Angel Martinez,
an independent director, resigned, leaving one independent director on the Board
of  Directors.  In  August  1997,  Michael  Ribero,  the  remaining  independent
director, resigned from the Board of Directors. In August 1997, Richard Char and
Marc Canter, both independent  directors,  were elected to fill the vacancies on
the Board of  Directors  created by the  resignations  of Messrs.  Martinez  and
Ribero.  One of the purposes of the Annual  Meeting is to elect two  independent
directors in compliance with the rules of the Nasdaq  National Market  Systemsm.
Two of the nominees for directors (Messrs. Char and Canter) are independent.

     The Board of Directors  held thirteen (13) meetings  during the fiscal year
ended June 30, 1997.  During such year, two former directors  (Messrs.  Martinez
and Ribero)  attended fewer than  seventy-five  percent (75%) of the meetings of
the Board of Directors. No incumbent director attended fewer than ninety percent
(90%) of the meetings of the Board of Directors.

COMMITTEES OF THE BOARD OF DIRECTORS

     AUDIT COMMITTEE.  The Company's audit committee (the "Audit  Committee") is
responsible for making  recommendations to the Board of Directors concerning the
selection  and  engagement  of  the  Company's   independent   certified  public
accountants  and for reviewing the scope of the annual  audit,  audit fees,  and
results of the audit.  The Audit  Committee also includes  review and discussion
with  management  and the  Board of  Directors  of such  matters  as  accounting
policies,  internal  accounting  controls  and  procedures  for  preparation  of
financial statements.  Prior to his resignation,  Mr. Ribero served on the Audit
Committee.  Currently,  Messrs.  Char and  Wagner  serve as members of the Audit
Committee,  having  recently  replaced Mr. Ribero.  The Audit  Committee held no
meetings  during the fiscal year ended June 30,  1997.  However,  matters  which
would  otherwise be addressed by the Audit  Committee were addressed at meetings
of the Board of Directors.


<PAGE>


     COMPENSATION   COMMITTEE.   The  Company's   compensation   committee  (the
"Compensation  Committee")  approves the compensation for executive employees of
the Company.  The Compensation  Committee reviews and recommends to the Board of
Directors the compensation and benefits of all officers of the Company,  reviews
general policy matters relating to compensation and benefits of employees of the
Company and  administers  the  Company's  Amended and Restated 1997 Stock Option
Plan.  Prior to their  resignations,  Messrs.  Ribero and Martinez served on the
Compensation Committee.  Currently,  Messrs. Char and Canter serve as members of
the Compensation  Committee.  The Compensation Committee held one meeting during
the fiscal year ended June 30, 1997.

     EXECUTIVE  COMMITTEE.  The Executive Committee has the rights,  privileges,
duties and  responsibilities  to exercise  the full power and  authority  of the
Board of Directors in the management of the business and affairs of the Company,
to the extent not assigned to other  committees of the Board of Directors and to
the extent  permitted  by Delaware  law, the  Articles of  Incorporation  of the
Company and the Bylaws of the  Company.  Messrs.  Mednick,  Bloom and Wagner are
currently members of the Executive  Committee.  The Executive Committee held one
meeting  during  the  fiscal  year  ended  June 30,  1997.  The  Company  has no
nominating  committee;  however,  the Executive  Committee  currently  addresses
matters which would otherwise be addressed by a nominating committee.

MATERIAL PROCEEDINGS

     There  are no  material  proceedings  to which  any  director,  officer  or
affiliate of the Company,  any owner of record or beneficially of more than five
percent of any class of voting  securities  of the Company,  or any associate of
any such  director,  officer,  affiliate of the Company or security  holder is a
party  adverse  to the  Company  or any of its  subsidiaries  or has a  material
interest adverse to the Company or any of its subsidiaries.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act of 1934, as amended (the "Exchange  Act")
requires the Company's officers and directors, and persons who own more than ten
percent (10%) of a registered class of the Company's equity securities,  to file
reports of  ownership  and  changes in  ownership  of equity  securities  of the
Company  with  the  Securities  and  Exchange  Commission   ("SEC").   Officers,
directors,  and  greater  than ten  percent  stockholders  are  required  by SEC
regulation  to furnish the Company  with copies of all Section  16(a) forms that
they file.

     Based solely upon a review of Forms 3, Forms 4 and Forms 5 furnished to the
Company  pursuant to Rule 16a-3  under the  Exchange  Act,  it is the  Company's
belief that,  other than as set forth below, any such forms required to be filed
pursuant to Section 16(a) of the Exchange Act were filed,  as necessary,  by the
officers,  directors and securityholders required to file the same but some were
filed late as set forth below.


<PAGE>


      Based on the Company's knowledge,  Messrs. Mednick, Bloom, Curry, Epstein,
Wagner, DeLape, Ribero and Martinez were required to file Forms 5 for the fiscal
year ended June 30, 1996. Each of Messrs.  Mednick, Bloom, Curry, DeLape, Wagner
and Epstein filed such forms late. To the Company's  knowledge,  Messrs.  Ribero
and Martinez did not file Forms 5. Other than Mr.  Epstein who received  options
to purchase  133,333 shares of Common Stock,  each of the foregoing  individuals
received  during the fiscal year ended June 30, 1997,  options to acquire 20,000
shares of Common Stock,  which  transactions would have been the subject of such
Forms 5.

                            EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

     The following  table sets forth the aggregate  cash  compensation  paid for
services rendered to the Company during the last two fiscal years by each person
serving as the Chief  Executive  Officer of the Company and the five most highly
compensated  executive  officers serving at June 30, 1997 whose compensation was
in excess of $100,000 (the "Named Executive Officers").


<TABLE>

                            ANNUAL COMPENSATION                      AWARDS          PAYOUTS
                -----------------------------------------   ----------------------  ---------

                                                                        SECURITIES
  NAME AND                                                  RESTRICTED  UNDERLYING
 PRINCIPAL                                  OTHER ANNUAL       STOCK     OPTIONS/   LTIP          ALL OTHER
  POSITION      YEAR  SALARY($)  BONUS($)  COMPENSATION($)  (AWARDS($)    SARS(#)   PAYOUTS($)  COMPENSATION($)
  --------      ----  ---------  --------  ---------------  ----------    -------   ----------  ---------------

<S>             <C>   <C>        <C>           <C>             <C>       <C>          <C>         <C>
Scott A         1997  225,000    28,782           --           --        20,000(2)    --            9,600(3)
Mednick(1)
Chairman and    1996  225,000    11,376        20,000          --           --        --            9,600(3)
CEO

Ronald E        1997  125,000    69,696(5)        --           --        20,000(2)    --            9,600(3)
Bloom(4)
President       1996  106,250    58,234           --           --           --        --            9,600(3)

Adam C          1997  125,000    81,480(5)        --           --        20,000(2)    --            9,600(3)
Curry(6)
Chief           1996  125,000     2,684           --           --           --        --            9,600(3)
Technology
Officer

Melvin          1997  156,923       --            --           --       133,333(2)    --              --
Epstein(7)
Chief           1996      --        --            --           --           --        --              --
Financial
Officer

Susan           1997  195,000    46,825           --           --        36,667(2)    --              --
Goodman(8)
Executive       1996  138,000       --            --           --           --        --          130,000(9)
Vice
President

Larry           1997  300,000       --            --           --       250,000       --            9,600(3)
Kopald(10)
President,      1996      --        --            --           --           --        --              --
The
Mednick Group
</TABLE>

- ----------

1    Mr. Mednick commenced his employment with the Company in March 1996 and was
     appointed Chairman and Chief Executive Officer in March 1996.
2    Represents shares of Common Stock issuable upon exercise of options granted
     to the noted officer pursuant to the Amended and Restated 1997 Stock Option
     Plan at an  exercise  price of $4.05 per share for each  individual,  other
     than Mr. Bloom,  who owned in excess of ten (10) percent of the outstanding
     Common Stock on the date of grant and whose options have an exercise  price
     of $4.46 per share  (representing the fair market value of the Common Stock
     at the time of grant as  determined in  accordance  with the  provisions of
     such plan).
3    Represents car allowances provided to the noted individuals.
4    Mr. Bloom  commenced his  employment  with the Company in June 1996 and was
     appointed President in July 1996.
5    Represents a bonus as determined by the Compensation Committee of the Board
     of Directors.


<PAGE>


6    Mr. Curry  commenced his  employment  with the Company in June 1996 and was
     appointed Chief Technology Officer in June 1996.
7    Mr. Epstein commenced his employment with the Company in August 1996.
8    Ms. Goodman commenced her employment with the Company in June 1996.
9    Represents  distributions  to  the  noted  executive  as  the  former  sole
     stockholder of the S.D. Goodman Group,  Inc., a Subsidiary and previously a
     Subchapter S corporation.
10   Mr. Kopald  commenced his employment  with the Company  effective as of May
     31,  1997;  consequently,  prior  to the end of  fiscal  1997,  Mr.  Kopald
     received approximately $25,000 of the salary noted above.


OPTION/SAR GRANTS IN LAST FISCAL YEAR (1997)

     The  following  table sets forth  certain  information  with respect to the
options  granted  during  the  fiscal  year  ended  June 30,  1997 for the Named
Executive Officers:

<TABLE>
               NUMBER OF SECURITIES       PERCENT OF TOTAL        (1)EXERCISE
                   UNDERLYING          OPTIONS/SARS GRANTED TO       OR BASE
   NAME        OPTIONS/SARS GRANTED  (#)EMPLOYEES IN FISCAL YEAR   PRICE($/SH)  EXPIRATION DATE
   ----        --------------------  ---------------------------   -----------  ---------------

<S>                 <C>                     <C>                       <C>           <C> 
Scott Mednick       20,000                  1.76                      4.05          2002
Ronald Bloom        20,000                  1.76                      4.46          2002
Adam Curry          20,000                  1.76                      4.05          2002
Melvin Epstein     133,333                 11.72                      4.05          2007
Susan Goodman       36,667                  3.22                      4.05          2007
Larry Kopald       250,000                 21.97                      3.69          2002
</TABLE>
- ----------
1    Based upon the closing sales price of the Company's Common Stock on the day
     prior  to  the  grant  date  as  quoted  by  the  Nasdaq   National  Market
     System.

AGGREGATE  OPTION/SAR  EXERCISES  IN LAST  FISCAL  YEAR  AND  FISCAL  YEAR-END
OPTION/SAR VALUES

     There were no options  exercised during the fiscal year ended June 30, 1997
by the  Named  Executive  Officers.  The  following  table  sets  forth  certain
information with respect to unexercised  options held by such persons at the end
of fiscal 1997.

<TABLE>
  
                                         NUMBER OF SECURITIES UNDERLYING
                    SHARES                 UNEXERCISED OPTIONS/SARS AT    VALUE OF UNEXERCISED IN THE MONEY
                 ACQUIRED ON    VALUE              FY-END(#)                OPTIONS/SARS AT FY-END($)(1)
NAME             EXERCISE(#)  REALIZED($)  EXERCISABLE  UNEXERCISABLE        EXERCISABLE  UNEXERCISABLE
- ----             -----------  -----------  -----------  -------------        -----------  -------------

<S>                 <C>         <C>           <C>          <C>                  <C>          <C>   
Scott Mednick       None        None          None         20,000               None        $  1,600
Ronald Bloom        None        None          None         20,000               None        $  1,600
Adam Curry          None        None          None         20,000               None        $  1,600
Melvin Epstein      None        None          None        133,333               None        $ 10,667
Susan Goodman       None        None          None         36,667               None        $  2,933
Larry Kopald        None        None          None        250,000               None        $110,000
</TABLE>
- ----------

1     The  calculations  of the value of  unexercised  options  are based on the
      difference  between the closing sales price quoted by the Nasdaq  National
      Market System of the Common Stock on June 30, 1997 and the exercise  price
      of each option, multiplied by the number of shares of Common Stock covered
      by the option.

DIRECTOR COMPENSATION

     Employee  directors  receive no  compensation  for acting as  directors  or
attending meetings of directors.  Non-employee directors receive $1,000 per year


<PAGE>


for each year such  director  serves on the Board of  Directors  and  $2,500 per
meeting attended.  In addition,  all directors are currently entitled on June 30
each year to receive options to purchase 20,000 shares of Common Stock, after at
least one full year of service  and are  eligible to receive  options  under the
Company's  stock option plans.  All directors are entitled to  reimbursement  of
reasonable  expenses  related to  attending  meetings  of the  directors.  Frank
DeLape,  a former  director  of the  Company,  is a  principal  and  director of
Benchmark,  which received a $500,000  finder's fee during the fiscal year ended
June 30, 1997 and receives consulting fees of $7,000 per month from the Company.
See "Certain Transactions-Consulting and Finder's Agreements."

EMPLOYMENT AGREEMENTS

     In June 1996, the Company entered into an employment agreement with each of
Scott  Mednick,  Ronald  Bloom,  Adam  Curry and James  Carlisle,  each of which
provides for an initial term of three (3) years,  subject to automatic extension
for a period of two years in the absence of notice to the contrary at the option
of the Company.  Mr. Mednick's employment agreement provides that he is entitled
to  receive  an  annual  salary  of  $225,000.  Pursuant  to the  terms of their
respective  employment  agreements,  each of Messrs.  Bloom,  Curry and Carlisle
receives an annual  salary of $125,000  and are  entitled to receive  bonuses as
determined by the Board of  Directors.  The  Compensation  Committee has granted
bonuses to each of Messrs.  Mednick,  Bloom and Curry in the aggregate  amounts,
respectively,  of $28,782;  $69,696 and $81,480 In connection with renegotiation
of such agreements,  the Compensation Committee recently authorized increases to
become  effective  January  1998 in the salaries of Messrs.  Mednick,  Bloom and
Curry to $260,000  per year  respectively  (with up to ten percent  (10%) annual
increases thereafter).

     The Company also entered into an  employment  agreement  with James Grannan
which  provided  for a term of one year,  subject to renewal for a period of one
year  at the  discretion  of the  Company.  On  July  31,  1997,  Mr.  Grannan's
employment agreement was renewed for a period of one year. Pursuant to the terms
of such agreement, Mr. Grannan receives an annual salary of $125,000 and bonuses
as determined by the Board of Directors.  In connection with the recent renewal,
Mr.  Grannan was granted a $15,000 bonus and options to acquire 10,000 shares of
Common Stock under the 1997 Plan (as hereinafter defined).

     The Company is also a party to an employment  agreement with Susan Goodman,
entered  into in June 1996,  which  provides for an initial term of three years.
Pursuant to the terms of the  employment  agreement,  Ms. Goodman is entitled to
receive an annual salary of $195,000 and bonuses thereafter as determined by the
Board of Directors.  In addition,  Ms. Goodman has received  bonuses pursuant to
the terms of her employment agreement with the Company.  Recently, in connection
with renegotiation of such agreement,  the Compensation  Committee authorized an
increase to become  effective  January 1998 of Ms.  Goodman's salary to $215,000
and 25,000 shares of Common Stock under the 1997 Plan (as hereinafter defined).

     The Company  also entered into an  employment  letter with Melvin  Epstein,
which provides for a term of one year, subject to renewal for periods of one (1)


<PAGE>


year at the discretion of the Company.  Pursuant to the terms of such agreement,
Mr. Epstein receives an annual salary of $180,000.

     In April 1997,  the Company and David Hieb,  formerly the owner of Internet
One, entered into an agreement  pursuant to which Mr. Hieb's employment with the
Company was  terminated  in exchange  for the payment to Mr. Hieb of $40,000 and
acceleration of the vesting of options  previously granted to him under the 1997
Plan to acquire 10,470 shares of Common Stock.

     In May 1997, in connection with the Company's acquisition of certain assets
of Ketchum,  the Company  reached an agreement  with Larry  Kopald,  pursuant to
which Mr.  Kopald is entitled to receive an annual  salary of $300,000 the first
year of his  employment  and  $350,000  the second  year of his  employment.  In
addition,  Mr.  Kopald is entitled  to receive  bonuses of up to $150,000 in the
first  year of his  employment  and up to  $100,000  in the  second  year of his
employment based upon a principal  account  entering into  advertising  services
agreements.  Mr. Kopald is also entitled to receive bonuses of up to ten percent
(10%) of  profits  on  billings  on the such  account  in excess of $16  million
dollars  in the first year of his  employment  agreement  and up to ten  percent
(10%) of  profits  on  billings  on the such  account  in excess of $20  million
dollars  in the  second  year of his  employment,  and  options  exercisable  to
purchase up to 250,000 shares of Common Stock in equal  increments over a period
of four years at an exercise  price of $3.69 per share,  the market price of the
Common Stock at the date of grant.

     The Company's employment  agreements provide for termination by the Company
upon death or disability of the individual and may be terminated with or without
cause (as defined therein).  Such agreements also provide for severance payments
upon  termination  without  cause based upon a multiple of the monthly  salaries
provided  for  therein  (for up to twelve (12)  months  following  the number of
months  otherwise  remaining  under such  agreements).  In addition,  all of the
foregoing  employment  agreements contain  non-competition  and  confidentiality
provisions  that  extend  beyond the  respective  terms of such  agreements  for
periods of up to one year.

CONSULTING AGREEMENTS

     See "Certain  Transactions" for a description of the consulting and similar
agreements to which the Company is a party.

LIMITATION ON LIABILITY; INDEMNIFICATION OF DIRECTORS AND OFFICERS

     The Certificate of Incorporation limits the personal liability of directors
to the fullest  extent  permitted by Section  102(b)(7) of the Delaware  General
Corporation Law.  Section 145 of the Delaware  General  Corporation Law provides
that a  corporation's  certificate  of  incorporation  may  limit  the  personal
liability of its  directors for monetary  damages for breach of their  fiduciary
duties as directors  except for liability:  (i) for any breach of the director's
duty of  loyalty  to the  corporation  or its  stockholders;  (ii)  for  acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation  of law;  (iii)  arising  under  Section 174 of the  Delaware  General
Corporation  Law; or (iv) for any transaction from which the director derived an
improper personal benefit.


<PAGE>


     The effect of the  foregoing  is to require  the Company to  indemnify  the
officers and directors of the Company for any claim arising against such persons
in their official  capacities if such person acted in good faith and in a manner
that he reasonably believed to be in or not opposed to the best interests of the
Company,  and,  with  respect  to any  criminal  action  or  proceeding,  had no
reasonable  cause to believe  his conduct  was  unlawful.  The Company is in the
process of  entering  into  indemnification  agreements  with its  officers  and
directors reflecting the foregoing.


                        SECURITY OWNERSHIP OF CERTAIN
                       BENEFICIAL OWNERS AND MANAGMENT

     Shares of Common Stock are the only  outstanding  voting  securities of the
Company.  As of the Record Date (the close of  business  on October  13,  1997),
there were 6,611,668 shares of Common Stock issued and outstanding.

     The  following  table sets forth  certain  information,  to the best of the
Company's  knowledge,  with respect to the stock  ownership  of: (a) each person
known by the Company to be the beneficial  owner of five percent (5%) or more of
the outstanding Common Stock; (b) each of the Company's  directors and executive
officers;  and (c) all directors and executive  officers as a group, as reported
by each such person, as of the Record Date.


                                    NUMBER OF SHARES        % OF OUTSTANDING
NAME AND ADDRESS                    OF COMMON STOCK         SHARES OF COMMON
OF BENEFICIAL OWNER              BENEFICIALLY OWNED(1)  STOCK BENEFICIALLY OWNED
- -------------------              ---------------------  ------------------------

Frank M. DeLape(2)                     898,898(3)                13.6%
16406 Brook Forest Drive
Houston, Texas 77059

Benchmark Equity Group, Inc.           682,231(4)                10.3%
700 Gemini
Houston, Texas 77058

Ronald Bloom(5)                        955,933(6)                14.3%
45 West 36th Street
New York, New York 10018

Scott A. Mednick(5)                    710,467(6)                10.6%
8000 Sunset Boulevard,
Penthouse East
Los Angeles, California 90046

Adam Curry(5)                          258,225(6)                 3.9%
30 Glen Road
Verona, New Jersey 07044


<PAGE>


                                    NUMBER OF SHARES        % OF OUTSTANDING
NAME AND ADDRESS                    OF COMMON STOCK         SHARES OF COMMON
OF BENEFICIAL OWNER              BENEFICIALLY OWNED(1)  STOCK BENEFICIALLY OWNED
- -------------------              ---------------------  ------------------------

Melvin Epstein(7)                       33,333(8)                  *
45 West 36th Street
New York. New York 10018

Larry Kopald(5)                        250,000(9)                  *
8000 Sunset Boulevard,
Penthouse East
Los Angeles, California 90046

James Carlisle(10)                     211,849(11)                3.2%
45 Allison Road
Alpine, New Jersey 07620

Susan Goodman(10)                       58,790(12)                 *
45 West 36th Street
New York. New York 10018

James Grannan(10)                       12,637(13)                 *
500 Bishop Street, Suite 5A
Atlanta, GA 30305

Omnicom Group Inc.                   1,183,333(14)               17.9%
437 Madison Avenue
New York, New York 10022

Barry Wagner(15)                        20,000(16)                 *
437 Madison Avenue, 9th Floor
New York, New York 10022

Richard Char(15)                        20,000(16)                 *
14 Sunkist Lane
Los Altos, California 94022

Marc Canter(15)                         20,000(16)                 *
701 Rhode Island
San Francisco, California
94107

All Directors and Executive          2,261,234                   32.7%
Officers as a Group (11
persons)
- ----------
*    Denotes less than one percent.
1    Unless otherwise noted, all of such shares of Common Stock listed above are
     owned of record by each individual  named as beneficial owner and each such
     individual has sole voting and dispositive power with respect to the shares
     of Common Stock  owned.  The  percentage  of  ownership  is  determined  by
     assuming  that any  options  or  convertible  securities  held by the noted
     securityholder  which are  exercisable  within 60 days from the date hereof
     have been exercised or converted, as the case may be.
2    Former  director of the Company.  See  "Directors  and Executive  Officers"
     below.
3    Includes  682,231  shares and 180,000  shares of Common Stock  beneficially
     owned by Benchmark Equity Group, Inc. and Trident II, L.L.C.,  respectively
     and 16,667 shares of Common Stock beneficially owned by Frank DeLape.  Also
     includes  options to acquire 20,000 shares of Common Stock granted to Frank
     DeLape as a director of the Company prior to his resignation. Mr. DeLape is
     an officer,  director and principal  stockholder of Benchmark Equity Group,


<PAGE>


     Inc., a principal  stockholder of the Company, and is an officer,  director
     and principal of Oak Tree Capital,  Inc., which is the manager and a member
     of Trident II, L.L.C.  Mr.  DeLape may be deemed to be beneficial  owner of
     all such  shares.  Excludes  97,461  shares held by  Christopher  Efird,  a
     principal of Benchmark  Equity Group,  Inc.,  and a former  director of the
     Company.
4    Excludes 180,000 shares of Common Stock owned by Trident II, L.L.C., 16,667
     shares of Common  Stock owned by Frank  DeLape and 20,000  shares of Common
     Stock issuable upon exercise of options granted to Mr. DeLape.
5    Officer and director of the Company. See "Directors and Executive Officers"
     below.
6    Includes  80,000 shares of Common Stock issuable upon exercise of currently
     exercisable  options  granted  to the noted  securityholder,  but  excludes
     20,000  shares of Common Stock  subject to options  which are not currently
     exercisable. See "Executive Compensation."
7    Chief  Financial  Officer of the  Company.  See  "Directors  and  Executive
     Officers" below.
8    Includes  33,333 shares of Common Stock issuable upon exercise of currently
     exercisable  options  granted  to the noted  securityholder,  but  excludes
     125,000  shares of Common Stock  subject to options which are not currently
     exercisable. See "Executive Compensation."
9    Includes  250,000  shares of Common Stock issuable upon exercise of options
     granted  to the  noted  securityholder,  which  options  are not  currently
     exercisable. See "Executive Compensation."
10   Officer of the Company.
11   Includes  16,667 shares of Common Stock issuable upon exercise of currently
     exercisable  options  granted  to the noted  securityholder,  but  excludes
     50,000  shares of Common Stock  subject to options  which are not currently
     exercisable.
12   Includes  9,167 shares of Common Stock  issuable  upon  exercise of options
     granted to the noted  securityholder  but excludes  52,500 shares of Common
     Stock subject to options which are not currently exercisable.
13   Includes  8,667 shares of Common Stock  issuable  upon  exercise of options
     granted to the noted  securityholder  but excludes  36,000 shares of Common
     Stock subject to options which are not currently exercisable.
14   Includes 120,000 shares issued to Omnicom Group Inc. in connection with the
     Company's  acquisition of the assets and  operations of Fathom  Advertising
     from Ketchum  Communications,  Inc., a  wholly-owned  subsidiary of Omnicom
     Group Inc.
15   Director of the Company. See "Directors and Executive Officers" below.
16   Includes  20,000  shares of Common Stock  issuable upon exercise of options
     granted  to the  noted  securityholder,  which  options  are not  currently
     exercisable.


                             CERTAIN TRANSACTIONS

ISSUANCE OF FOUNDERS' STOCK

     In January 1996, Scott Mednick,  Ronald Bloom, Benchmark Equity Group, Inc.
and Christopher Efird, as the founding stockholders of the Company,  acquired an
aggregate  of  2,171,506  shares of Common  Stock in exchange  for payment of an
aggregate of $656 therefor.

CORPORATE REORGANIZATION

     In connection  with the Company's  acquisition of its  subsidiaries in June
1996, the Company issued to Scott Mednick,  as the sole  stockholder of Scott A.
Mednick and Associates, Inc., an aggregate of 208,084 shares of Common Stock. In
addition,  in June 1996, the Company issued:  (a) an aggregate of 200,405 shares
of Common Stock for the benefit of Adam Curry in  connection  with the Company's
acquisition of On Ramp, Inc.; (b) an aggregate of 195,182 shares of Common Stock


<PAGE>


to James  Carlisle  in  connection  with the  Company's  acquisition  of NetCube
Corporation;  (c) an aggregate of 3,970 shares of Common Stock to James  Grannan
in connection with the Company's  acquisition of Creative  Resources,  Inc.; and
(d) an aggregate of 49,623 shares of Common Stock to Susan Goodman in connection
with the  Company's  acquisition  of The Goodman  Group.  Each of the  foregoing
individuals is an officer and/or director of the Company.

FINANCINGS

     In March  1996,  the  Company  obtained a loan in the  aggregate  principal
amount of $270,000 from three separate lenders, including Trident II, L.L.C. and
Frank M. DeLape.  In exchange for extension of the loan,  the Company issued 10%
convertible  promissory notes (the "10% Notes"),  including one in the principal
amount of $225,000  to Trident II,  L.L.C.  and one in the  principal  amount of
$20,000  to Mr.  DeLape.  Mr.  DeLape,  a founder  of the  Company  and a former
director, is an officer,  director and principal of Benchmark Equity Group, Inc.
("Benchmark")  and Oak Tree Capital,  Inc., which is the manager and a member of
Trident II, L.L.C.  In August 1996, an aggregate of $27,000 in principal  amount
of the 10% Notes was  converted  into an aggregate  of 216,667  shares of Common
Stock. In July 1996, Trident II, L.L.C. loaned the Company an additional $75,000
evidenced by a separate non-convertible  promissory note. Principal and interest
outstanding under the 10% Notes and the $75,000 non-convertible  promissory note
were repaid out of the  proceeds of a  transaction  with  Omnicom  Group Inc. in
August 1996, described below.

     In April 1996,  the Company  loaned an aggregate of  $1,000,000 to On Ramp,
Inc. ("On Ramp") in connection  with the  redemption by On Ramp of 100 shares of
its common stock (which shares of common stock represented 66% of the issued and
outstanding  capital  stock of On Ramp).  Such  redemption  was the result of an
agreement  previously  reached among the former  stockholders of On Ramp arising
out of fundamental  differences among such individuals relating to the operation
and  business  strategy of On Ramp.  In  addition,  the  Company  agreed to make
available  to On Ramp an  additional  $600,000.  Such  loans  are  evidenced  by
promissory  notes  executed  on behalf of On Ramp in favor of the Company in the
principal  amounts  of  $1,000,000  and  $600,000,  respectively  (the  "On Ramp
Notes"). Amounts outstanding under the On Ramp Notes accrue interest at the rate
of 12% per annum. Payment of principal and interest on the On Ramp Notes was due
on August 16, 1996,  subject to a six-month  cure  period.  Repayment of amounts
outstanding  under the On Ramp  Notes was  secured by the pledge in favor of the
Company of 26 shares of common stock of On Ramp by Adam Curry (who,  as a result
of  the  foregoing  redemption,   became  the  sole  stockholder  of  On  Ramp).
Subsequently,  in connection  with the  Company's  acquisition  of On Ramp,  the
Company  acquired all of the issued and  outstanding  capital  stock of On Ramp,
including the shares of common stock subject to the pledge .

     In May 1996, the Company  loaned  $70,000 to Internet One, Inc.  ("Internet
One").  Such loan is evidenced by a promissory  note executed by Internet One in
favor of the Company (the "Internet One Note").  Amounts  outstanding  under the
Internet  One Note  accrue  interest  at the rate of 12% per  annum.  Payment of


<PAGE>



principal  and interest on the Internet One Note was due on September  30, 1996.
Repayment of amounts  outstanding under the Internet One Note was secured by the
pledge in favor of the Company of 132,000 shares of common stock of Internet One
by David R. Hieb. Subsequently,  in connection with the Company's acquisition of
Internet  One,  the Company  acquired all of the  outstanding  shares of capital
stock of  Internet  One,  including  the shares of common  stock  subject to the
pledge.

     In  connection  with  the  Company's  acquisition  of  NetCube  Corporation
("NetCube") in June 1996,  Dr. James Carlisle  agreed to forgive an aggregate of
approximately  $1,220,000  in debt  owed to him by  NetCube.  In  addition,  the
Company  agreed to issue three  promissory  notes  providing  for  repayment  of
amounts owed to each of Dr. Carlisle and his father, Dan Carlisle.  Each of such
promissory  notes  accrued  interest  at  the  rate  of 8%  per  annum  and  was
convertible into shares of Common Stock prior to expiration  thereof at the rate
of $7.50 per share.  The principal  amount of the promissory  note issued to Dr.
Carlisle was  $132,000 and the  principal  amounts of the two  promissory  notes
issued to Dan Carlisle were $288,000 and  $515,760,  respectively.  The $132,000
promissory note issued to Dr.  Carlisle and the $288,000  promissory note issued
to Dan Carlisle were repaid prior to the Company's  initial  public  offering in
November 1996. The $515,760  convertible  promissory note issued to Dan Carlisle
is  payable  on March  31,  1998 (or  earlier,  upon the  Company's  receipt  of
$3,000,000 from a private offering of securities,  the sale of 50% of the assets
of the Company or another public offering).

     Pursuant to the terms of an agreement with Omnicom:  (a) Omnicom  purchased
938,667  shares of Common Stock from the Company in exchange for net proceeds of
$4,948,000;  (b) the Company  appointed Barry Wagner to represent Omnicom on the
Board of Directors; (c) Omnicom agreed not to increase its ownership interest in
the  Company  absent the  approval  of the Board of  Directors;  and (d) Omnicom
granted  the Company a right of first  refusal to purchase  the shares of Common
Stock owned by Omnicom.

     In November 1996, four principal stockholders of the Company transferred an
aggregate   of  124,667   shares  of  Common   Stock  to  Omnicom  for  no  cash
consideration.  In connection  therewith,  Omnicom consented to a stock split by
the Company  and related  amendments  to the Omnicom  Agreement  and the Company
agreed to decrease the number of shares available under the Company's 1996 Stock
Option Plan (which was  subsequently  terminated and replaced with the Company's
Amended and Restated 1997 Stock Option Plan, which is the subject  hereof).  See
the   description  of  the  Company's   stock  option  plans  under  Proposal  2
hereinbelow.

CONSULTING AND FINDER'S AGREEMENTS

     In  March  1996,  the  Company  entered  into  consulting  agreements  with
Benchmark  pursuant to which the Company paid Benchmark $500,000 in finders fees
and pays $7,000 per month in consulting fees. As of the date hereof, only one of
such  agreements  (the  $7,000  per month  agreement)  remains  in effect and is
scheduled  to expire in March  1998.  Frank  DeLape,  a  stockholder  and former
director of the Company, is a principal and director of Benchmark.

     In June 1997, the Company entered into a consulting agreement with Jason H.
Pollak,  pursuant  to which Mr.  Pollak  agreed to render to the  Company  for a


<PAGE>


period of one (1) year  certain  consulting  services,  including,  among  other
things,  providing  merger and  acquisition  and investor  and public  relations
services. In exchange therefor,  the Company issued, in July 1997, 50,000 shares
of Common  Stock and agreed to issue an  aggregate  of 150,000  shares of Common
Stock and options to acquire up to 150,000  additional  shares of Common  Stock.
The securities subject to the consulting agreement are issuable in equal monthly
installments and the option exercise prices are based upon the closing bid price
of the Common Stock in each month that the corresponding options are issued.

ACQUISITION OF ASSETS OF KETCHUM COMMUNICATIONS, INC.

     In May  1997,  the  Company  acquired  certain  of the  assets  of  Ketchum
Communications,  Inc., a Pennsylvania corporation and wholly-owned subsidiary of
Omnicom ("Ketchum").  Pursuant to the terms of an Asset Purchase and Forbearance
Agreement,  dated May 31,  1997,  between the Company and  Ketchum,  the Company
purchased all of Ketchum's  right,  title and interest in Fathom  Advertising in
Los Angeles, California in exchange for 120,000 shares of Common Stock.


                                 PROPOSAL 2:
             TO APPROVE AND RATIFY THE COMPANY'S ADOPTION OF THE
      THINK NEW IDEAS, INC. AMENDED AND RESTATED 1997 STOCK OPTION PLAN

     In July 1996, the Board of Directors  adopted and the  stockholders  of the
Company  approved  the THINK New Ideas,  Inc.  1996 Stock Option Plan (the "1996
Plan").  Subsequently,  in  February,  1997,  by  resolution  of  the  Board  of
Directors,  the 1996  Plan was  terminated  and the  participants  therein  were
granted  options  (identical  to those  held in the 1996  Plan) in the THINK New
Ideas,  Inc. Amended and Restated 1997 Stock Option Plan (the "1997 Plan") which
was adopted by resolution of the Board of Directors in September  1997. The 1997
Plan provides for the grant of options which qualify as incentive  stock options
("Incentive Options") under Section 422 of the Internal Revenue Code of 1986, as
amended,  to officers and  employees of the Company (and its  subsidiaries)  and
options  which  do  not  so  qualify  ("Non-Qualified   Options")  to  officers,
directors, employees and consultants of the Company (and its subsidiaries).  The
Board of Directors  deemed it advisable and in the best interests of the Company
and its stockholders to establish the 1997 Plan and has, by resolution, directed
that adoption of the 1997 Plan be presented to the  stockholders  of the Company
for approval and  ratification at the Annual  Meeting.  Pursuant to the terms of
the 1997 Plan,  the  Company  may grant  options  exercisable  to purchase up to
2,000,000  shares of Common  Stock.  As of October  31,  1997,  the  Company had
granted options  exercisable to purchase up to 1,446,138 shares of Common Stock,
which options had an aggregate market value, based on the closing sales price of
the Common Stock underlying such options as quoted by the Nasdaq National Market
System on such date, of $17,180,119.44. Such options become exercisable one year
after the date of grant and are  exercisable  over a  four-year  period in equal
annual increments.  Options to purchase an aggregate of 192,554 shares of Common
Stock are currently  exercisable.  The exercise prices of the options granted to
date range from $3.69 to $12.52.


<PAGE>


     The following summary of the material provisions of the 1997 Plan set forth
herein is not  intended  to be  complete  and is  qualified  in its  entirety by
reference to such plan, a copy of which is attached hereto as Exhibit A.

GENERAL

     The 1997 Plan provides for the grant of Incentive Options and Non-Qualified
Options with  respect to, in the  aggregate,  up to  2,000,000  shares of Common
Stock (which number is subject to  adjustment  in the event of stock  dividends,
stock splits and other similar  events).  To the extent that an Incentive Option
or  Non-Qualified  Option is not exercised  within the period of  exercisability
specified  therein,  it will expire as to the then unexercised  portion.  If any
Incentive  Option or Non-Qualified  Option  terminates prior to exercise thereof
and during the duration of the 1997 Plan, the shares of Common Stock as to which
such option or right was not  exercised  will again become  available  under the
1997  Plan  for the  grant of  additional  options  or  rights  to any  eligible
employee.  The  shares  of  Common  Stock  subject  to the 1997 Plan may be made
available from authorized but unissued  shares,  treasury  shares,  or both. The
1997 Plan became  effective upon adoption by the Board of Directors,  subject to
its  approval  by the  affirmative  vote of the  holders  of a  majority  of the
Company's  outstanding voting stock entitled to vote thereon.  In the event that
the 1997 Plan is not approved by the stockholders, the 1997 Plan shall remain in
force;  however,  an options granted thereunder shall automatically be deemed to
be Non-Qualified Options.

     During the fiscal year ended June 30, 1997, the Board of Directors  granted
options to purchase  20,000  shares of Common Stock at exercise  prices  ranging
from $4.05 to $4.46 to all directors  serving at June 30, 1997,  including  four
(4) non-employee directors.  Additionally, an option to purchase an aggregate of
250,000  shares of Common Stock at an exercise price of $3.69 was granted to Mr.
Larry Kopald, an employee-director,  in connection with negotiation of the terms
of his employment with the Company. See "Executive Compensation." As of the date
hereof, an aggregate of one hundred  thirty-five  (135) persons  (including four
(4)  employee-directors)  are  eligible to  participate  in the 1997 Plan.  Such
persons include eight (8) executive officers and/or directors of the Company and
one hundred  twenty-seven  (127) other employees of the Company who are eligible
to receive  Incentive  Options.  The foregoing  individuals are also eligible to
receive   Non-Qualified  Options  under  the  1997  Plan,  as  are  non-employee
consultants of the Company.  Although the Company has not to date issued options
under the 1997 Plan to any non-employee  consultants,  the Company may from time
to time issue Non-Qualified Options under the 1997 Plan to such individuals.

ADMINISTRATION

     Pursuant to its terms,  the 1997 Plan may be administered by: (a) the Board
of Directors;  or (b) in the  discretion of the Board of Directors,  a committee
(the  "Committee")  consisting of two or more members of the Board of Directors,
each of whom must be a  "Non-Employee"  director as such term is defined by Rule
16b-3 (as amended from time to time, "Rule 16b-3") under the Securities Exchange
Act of 1934,  as amended  (the  "Exchange  Act").  The Board of Directors or the
Committee  (by a  majority  vote or, in the case two  members,  unanimous  vote)


<PAGE>


generally has the authority to determine the individuals to whom and the date on
which options are to be granted,  the number of shares of stock to be subject to
each option,  the exercise  price of such  options,  the terms of any vesting or
forfeiture schedule and the other terms and provisions of each option.

SECTION 16(B) COMPLIANCE

     It is intended that transactions pursuant to the 1997 Plan will satisfy the
conditions  of Rule  16b-3,  as  amended,  promulgated  under  Section 16 of the
Exchange  Act.  Section  16(b) of the Exchange Act provides  that any  so-called
"short-swing  profits,"  that is, a profit  realized by an officer,  director or
owner of ten percent (10%) or more of the  outstanding  securities on a purchase
and a sale of stock within a six-month period,  are recoverable by the issuer of
the  securities.  Although  the  application  of  Section  16(b)  (and the rules
promulgated thereunder) is complex, Rule 16b-3 generally mitigates the impact of
Section  16(b) by providing  an  exemption  from the  liability  provisions  for
transactions which satisfy the conditions of Rule 16b-3

ELIGIBILITY AND EXTENT OF PARTICIPATION

     Incentive  Options  may be  granted  pursuant  to the  1997  Plan  only  to
employees   (including   officers  and   directors)  of  the  Company  (and  its
subsidiaries). Non-Qualified Options may be granted pursuant to the 1997 Plan to
officers,   directors,   employees  or  consultants  of  the  Company  (and  its
subsidiaries).

     There is no minimum  number of shares of Common Stock with respect to which
an option may be granted. However, if the aggregate fair market value (as of the
time of grant) of shares of Common Stock with respect to which Incentive Options
are  exercisable  for the first time by any individual  during any calendar year
(under all stock  option  plans of the Company)  exceeds  $100,000,  such excess
options shall be treated as Non-Qualified Options.

PURCHASE PRICE AND EXERCISE OF OPTIONS

     The price at which  shares  of Common  Stock  subject  to an option  may be
purchased is determined by the Board of Directors (or the  Committee);  however,
the  exercise  price of shares of Common  Stock  issuable  upon  exercise  of an
Incentive  Option may not be less than one  hundred  percent  (100%) of the fair
market value of the Common Stock on the date of grant.  However, if an Incentive
Option is granted to an  optionee  who owns more than ten  percent  (10%) of the
voting power of the capital stock of the Company, the minimum exercise price may
not be less than one hundred ten percent  (110%) of the fair market value of the
Common  Stock on the date of grant.  Any cash  proceeds  received by the Company
from the exercise of the options will be used for general corporate purposes.

EXPIRATION AND TRANSFER OF OPTIONS

     The Board of Directors (or the  Committee)  has the sole  discretion to fix
the period within which any Incentive or Non-Qualified  Option may be exercised.


<PAGE>


Any Incentive  Option granted under the 1997 Plan to a ten percent (10%) or less
stockholder and any  Non-Qualified  Option shall be exercised during a period of
not more than ten years from the date of grant and any Incentive  Option granted
to a greater than ten percent (10%)  stockholder  shall be exercised within five
(5) years from the date of grant. No Incentive  Options may be granted under the
1997 Plan more than ten (10) years after the date of adoption of the 1997 Plan.

     Options granted under the 1997 Plan are not transferable except upon death.
Options  generally may be exercised  only while the option holder is employed by
the Company, or in some cases, within three months of termination of employment.
In the event of disability of an option holder,  options may be exercised to the
extent  of the  accrued  right  to  exercise  the  option  within  one  year  of
termination  of employment  due to  disability.  In the event of the death of an
option  holder,  options may be exercised  subject to  expiration  of the option
within  three (3) years  after the date of death,  to the extent of the  accrued
right to exercise the option at the date of death.

     Upon a  reorganization,  merger or consolidation of the Company as a result
of which the  outstanding  Common Stock is changed into or exchanged for cash or
property  or  securities  not  of  the  Company's  issue,  or  upon  a  sale  of
substantially all the property of the Company,  the 1997 Plan will terminate and
all outstanding  options previously  granted thereunder shall terminate,  unless
provision is made in connection with such transaction for the continuance of the
1997 Plan or for the assumption of options theretofore granted. If the 1997 Plan
and unexercised  options are to terminate pursuant to such transaction,  persons
owning any unexercised portions of options then outstanding will have the right,
prior to the  consummation  of the  transaction,  to  exercise  the  unexercised
portions of their options,  including the portions  thereof which would, but for
such transaction, not yet be exercisable.

FEDERAL INCOME TAX CONSIDERATIONS

     In the case of  Incentive  Options,  no taxable gain will be realized by an
option holder upon grant or exercise of the option,  and the Company will not be
entitled to a tax deduction at the time any such option is granted or exercised.
However,  the excess of the fair market value of any Common Stock  received over
the exercise  price will  constitute  an  adjustment  in  computing  alternative
minimum  taxable  income at the time of the  transfer  of stock  pursuant to the
exercise of the option,  or if later,  at the earlier of the time that the stock
is transferable or is not subject to a substantial risk of forfeiture.

     The  treatment  for federal  income tax purposes of  Non-Qualified  Options
depends on whether the option has a readily  ascertainable  fair market value at
the time it is granted.  Because  the  Non-Qualified  Options  are not  actively
traded on an established  market and because it is likely that the Non-Qualified
Options will be  nontransferable by the option holder or will not be immediately
exercisable,  it is  expected  that the  Non-Qualified  Options  will not have a
readily ascertainable fair market value. If a Non-Qualified Option does not have
a readily  ascertainable  fair  market  value at the time of grant,  there is no
taxable event at grant;  rather, the excess of: (i) the fair market value of the
Common Stock on the date it is acquired  pursuant to exercise of the option over
(ii) the exercise  price,  plus the amount,  if any, paid for the option must be
included  in the  optionee's  gross  income at the time of the  receipt of stock


<PAGE>


pursuant to exercise of the option, or if later, at the earlier of the time that
the stock is transferable or is not subject to a substantial risk of forfeiture.
If stock  received  pursuant to the  exercise of a  Non-Qualified  Option is not
taxable  at  receipt  because  the stock is  nontransferable  and  subject  to a
substantial risk of forfeiture,  the optionee may nevertheless  elect to include
such amount in gross  income when the stock is received  pursuant to exercise of
the option.

     Under Section 280G of the Code,  certain  persons who receive  compensation
payments in connection with a change in control of a company may be subject to a
twenty  percent (20%) excise tax and the issuer may lose its tax deduction  with
respect to such  payments.  These rules may apply to options and rights  granted
under the 1997 Plan. The  determination  of the  application of these rules will
depend upon a number of factual maters not  determinable at this time. It should
be realized,  however, that these rules may affect the ability of the Company to
secure a tax deduction on the exercise of certain  Non-Qualified Options granted
under the 1997 Plan.

     The tax consequences  summarized above may change in the event of amendment
to the Code or the regulations adopted thereunder.

EXERCISE OF OPTIONS

     Generally,  an option will be exercised by the tender of written  notice of
the option  holder's  intention to exercise and payment in cash of the aggregate
exercise  price for the  shares of  Common  Stock for which the  option is being
exercised.  The Board of Directors (or the Committee)  may,  however,  permit an
optionee  to pay all or a portion of the  exercise  price by  delivering  to the
Company  shares of Common Stock  having an aggregate  fair market value at least
equal to such  aggregate  exercise  price.  An option may also be  exercised  by
tender to the Company of a written  notice of exercise  together  with advice of
the  delivery  of an order to broker to sell part or all of the shares of Common
Stock subject to such exercise notice and an irrevocable order to such broker to
deliver to the Company  sufficient  proceeds from the sale of such shares to pay
the exercise price and any withholding taxes (a "cashless exercise") provide all
documentation  and  procedures are approved in advance by the Board of Directors
(or the Committee).  The Company has the authority under the 1997 Plan to assist
any employee of the Company with the payment of the purchase price of the Common
Stock by lending the amount of the  purchase  price to the  employee,  on terms,
including  rate of interest and security for the loan, as the Board of Directors
shall authorize.

     The Board of Directors (or the Committee)  may, in its  discretion,  at any
time prior to the exercise of an option,  grant in  connection  with such option
the right to  surrender  part or all of such  option to the extent the option is
exercisable  and receive an amount  (payable in cash,  shares of Common Stock or
combination  thereof as determined  by the Board of Directors or the  Committee)
equal  to the  difference  between  the then  fair  market  value of the  shares
issuable upon the exercise of the option (or portions thereof) and the aggregate
exercise price thereof.


<PAGE>


AMENDMENTS TO THE 1997 PLAN

     The Board of Directors may at any time terminate the 1997 Plan or make such
amendments  thereto  as its deems  advisable  and in the best  interests  of the
Company,  without action on the part of the Company's stockholders,  unless such
approval  is required  pursuant  to Section 422 of the Code or other  federal or
state law, rule or regulation and, provided that, no such action may be taken if
it affects or impairs the rights of an  individual  holding  options  previously
granted (absent such holder's  consent).  Such  amendments may include,  without
limitation,  changes in the number of shares  reserved  for  issuance  under the
plan,  the class or classes of individuals  eligible to participate  therein and
the manner of administration and duration of the plan.

     VOTE  REQUIRED FOR  APPROVAL.  Approval and  ratification  of the Company's
adoption of the 1997 Plan will require the affirmative vote of the holders of at
least a majority  of the  outstanding  shares of Common  Stock  entitled to vote
thereon. The enclosed Proxy will be voted as specified,  but if no specification
is made with respect to the proposal,  it will be voted in favor of the proposal
to approve the 1997 Plan.

THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR APPROVAL AND  RATIFICATION  OF THE
THINK NEW IDEAS,  INC.  AMENDED AND RESTATED 1997 STOCK OPTION PLAN AS SET FORTH
IN EXHIBIT A HERETO,  AND, UNLESS MARKED TO THE CONTRARY,  PROXIES RECEIVED FROM
THE STOCKHOLDERS WILL BE VOTED IN FAVOR OF ADOPTION OF SUCH PLAN.


                            OTHER PROPOSED ACTION

     The Board of Directors  does not intend to bring any other  matters  before
the Annual  Meeting,  nor does the Board of  Directors  know of any matters that
other persons  intend to bring before the Annual  Meeting.  If,  however,  other
matters not mentioned in this Proxy  Statement  were to properly come before the
Annual Meeting,  the persons named in the  accompanying  form of proxy will vote
thereon  in  accordance  with the  recommendation  of the  Board  of  Directors.
Stockholders should note,  however,  that the Bylaws of the Company provide that
no proposals or nominations of Directors by stockholders  shall be presented for
vote at the Annual Meeting unless notice  complying with the requirements in the
Bylaws was provided to the Board of Directors or the Secretary of the Company no
later  than the  close of  business  on the last  business  day of the  month of
January prior to the Annual Meeting.

                       SHAREHOLDER PROPOSALS GENERALLY

     If any stockholder  wishes to present a proposal for inclusion in the proxy
materials to be solicited by the Board of Directors  with respect to any meeting
of  stockholders,  such proposal must be in conformity with applicable rules and
regulations and must be presented to the Secretary of the Company no later than:
(a) the close of business on the fifth (5th) day  following  the day that notice
of such  meeting  is first  given to  stockholders  with  respect  to a  special


<PAGE>


meeting;  or (b) the close of business on the last  business day of the month of
January with respect to an annual meeting.

     WHETHER OR NOT YOU EXPECT TO BE PRESENT  AT THE  MEETING,  PLEASE  SIGN AND
RETURN  THE  ENCLOSED  PROXY  PROMPTLY.  YOUR  VOTE IS  IMPORTANT.  IF YOU ARE A
SHAREHOLDER OF RECORD AND ATTEND THE MEETING AND WISH TO VOTE IN PERSON, YOU MAY
WITHDRAW YOUR PROXY AT ANY TIME PRIOR TO THE VOTE.

                                             THINK NEW IDEAS, INC.


                                             BY: /S/ MELVIN EPSTEIN
                                                 -------------------------
                                                 MELVIN EPSTEIN, SECRETARY


<PAGE>


                                                                           PROXY
                      ANNUAL MEETING OF SHAREHOLDERS OF
                  THINK NEW IDEAS, INC. ON DECEMBER 11, 1997

                    THIS PROXY IS SOLICITED ON BEHALF OF THE
                 EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS

The undersigned hereby appoints Scott Mednick, Ronald Bloom and Barry Wagner and
each or any of them proxies,  with power of substitution,  to vote all shares of
the undersigned at the Annual Meeting of Shareholders to be held on December 11,
1997,  at 10:00  a.m.  (Pacific  Time) at THINK New  Ideas,  Inc.,  8000  Sunset
Boulevard,  Penthouse East, Los Angeles, California 90046, or at any adjournment
thereof, upon the matters set forth in the Proxy Statement for such meeting, and
in their  discretion,  or such other  business as may  properly  come before the
meeting.

1.   TO  ELECT  SEVEN  DIRECTORS  TO  SERVE  FOR A  PERIOD  OF ONE YEAR OR UNTIL
     SUCCESSORS HAVE BEEN DULY ELECTED AND QUALIFIED.

 __                                         __
/_/  FOR ALL NOMINEES LISTED BELOW         /_/   WITHHOLD  AUTHORITY  FOR
                                                 ALL NOMINEES LISTED BELOW

INSTRUCTION:  To withhold  authority to vote for the nominee,  strike  through
the nominee's name:

            Scott Mednick . Ronald Bloom . Adam Curry . Barry Wagner
                   Larry Kopald . Richard Char . Marc Canter

2.   TO APPROVE THE ADOPTION OF THE THINK NEW IDEAS,  INC.  AMENDED AND RESTATED
     1997 STOCK OPTION PLAN (which  provides for the issuance of Incentive Stock
     Options and Non-Qualified Stock Options).

             __                __                  __
            /_/  FOR          /_/ AGAINST         /_/ ABSTAIN

Dated:  ______________, 1997                ____________________________________
                                                           Signature

Dated:  ______________, 1997                ____________________________________
                                                     Signature if held jointly

NOTE: When shares are held by joint tenants,  both should sign.  Persons signing
as  executor,  administrator,  trustee,  etc.  should so  indicate.  Please sign
exactly as the name appears on the proxy.

IF NO CONTRARY  SPECIFICATION  IS MADE, THIS PROXY WILL BE VOTED FOR PROPOSALS 1
AND 2.

PLEASE  MARK,  SIGN AND  RETURN  THIS  PROXY CARD  PROMPILY  USING THE  ENCLOSED
ENVELOPE.


<PAGE>

                                  EXHIBIT A


<PAGE>


- --------------------------------------------------------------------------------













                            THINK NEW IDEAS, INC.
                             AMENDED AND RESTATED
                            1997 STOCK OPTION PLAN












- --------------------------------------------------------------------------------


<PAGE>


                            THINK NEW IDEAS, INC.
                             AMENDED AND RESTATED
                            1997 STOCK OPTION PLAN



                                  ARTICLE I
                                  ---------
                          ESTABLISHMENT AND PURPOSE
                          -------------------------


     Section 1.1. THINK New Ideas, Inc., a Delaware corporation (the "Company"),
hereby  establishes  a stock  option plan to be named the  Amended and  Restated
THINK New Ideas, Inc. 1997 Stock Option Plan (the "Plan").

     Section  1.2.  The  purpose  of this  Plan  is to  induce  persons  who are
officers,  directors,  employees and  consultants  of the Company (or any of its
subsidiaries)  who are in a position to  contribute  materially to the Company's
prosperity  to remain with the  Company,  to offer said persons  incentives  and
rewards in recognition of their contributions to the Company's progress,  and to
encourage said persons to continue to promote the best interests of the Company.
This Plan  provides for the grant of options to purchase  shares of common stock
of the Company, par value $.0001 per share (the "Common Stock") which qualify as
incentive stock options ("Incentive  Options") under Section 422 of the Internal
Revenue Code of 1986, as amended (the "Code"), to persons who are employees,  as
well as options which do not so qualify  ("Non-Qualified  Options") to be issued
to  persons,  including  those  who are not  employees.  Incentive  Options  and
Non-Qualified  Options  may  be  collectively  referred  to  hereinafter  as the
"Options" as the context may require.  Persons granted Options  hereunder may be
referred to hereinafter as the "Optionees."

     Section  1.3.  All Options  granted on or after the date that this Plan has
been  approved and adopted by the  Company's  board of directors  (the "Board of
Directors")  shall be governed by the terms and  conditions  of this Plan unless
the  terms  of any such  Option  specifically  indicate  that it is not to be so
governed.

     Section 1.4. Any Option granted  hereunder  which is intended to qualify as
an Incentive Option which, for any reason whatsoever, fails to so qualify, shall
be deemed to be a Non-Qualified Option granted hereunder.


                                  ARTICLE II
                                  ----------
                                ADMINISTRATION
                                --------------

     Section 2.1.  All  determinations  hereunder  concerning  the  selection of
persons  eligible  to receive  awards  under this Plan and  determinations  with
respect to the  timing,  pricing  and amount of an award  hereunder  (other than
pursuant to a non-discretionary  formula hereinafter set forth, shall be made by
an administrator (the  "Administrator").  The Administrator shall be either: (a)
the Board of Directors,  or (b) in the  discretion of the Board of Directors,  a
committee  of  not  less  than  two  members  of the  Board  of  Directors  (the
"Committee"),  each of whom is a "Non-Employee" Director as such term is defined


<PAGE>


in Rule  16b-3 (as such rule may be  amended  from time to time,  "Rule  16b-3")
under the Securities  Exchange Act of 1934, as amended (the "Exchange  Act"). In
the event this Plan is administered by the Committee, the Committee shall select
one of its members to serve as the chairman  thereof and shall hold its meetings
at such times and places as it may  determine.  In such case,  a majority of the
total number of members of the  Committee  shall be  necessary  to  constitute a
quorum;  and (i) the affirmative act of a majority of the members present at any
meeting  at which a quorum is  present,  or (ii) the  approval  in  writing by a
majority of the  members of the  Committee,  shall be  necessary  to  constitute
action by the Committee.

     Section  2.2.  The  provisions  hereof  relating to  Incentive  Options are
intended to comply in every respect with Section 422 of the Code ("Section 422")
and the regulations promulgated thereunder. In the event that any future statute
or regulation shall modify Section 422, this Plan shall be deemed to incorporate
by  reference  such  modification.  Any  agreement  relating to the grant of any
Incentive Option  hereunder,  which Option is outstanding and unexercised at the
time that any modifying statute or regulation becomes  effective,  shall also be
deemed to  incorporate  by  reference  such  modification  and no notice of such
modification  need be  given  to the  Optionee.  Any  agreement  relating  to an
Incentive  Option  granted  hereunder  shall  provide that the Optionee hold the
stock received upon exercise of such Incentive Option for a minimum of two years
from the date of grant of the  Incentive  Option  and one year  from the date of
exercise  of such  Incentive  Option,  absent the written  approval,  consent or
waiver of the Administrator.

     Section 2.3. If any provision of this Plan is determined to disqualify  the
shares of Common Stock  purchasable upon exercise of an Incentive Option granted
hereunder from the special tax treatment provided by Section 422, such provision
shall be deemed to incorporate by reference the modification required to qualify
such shares of Common Stock for said tax treatment.

     Section 2.4. The Company shall grant Options  hereunder in accordance  with
determinations made by the Administrator  pursuant to the provisions hereof. All
Options granted pursuant hereto shall be clearly identified as Incentive Options
or Non-Qualified  Options.  The  Administrator  may from time to time adopt (and
thereafter  amend or rescind) such rules and  regulations  for carrying out this
Plan and take such action in the  administration  of this Plan, not inconsistent
with the provisions  hereof, as it shall deem proper. The Board of Directors or,
subject to the  supervision  of the Board of Directors,  the  Committee,  as the
Administrator,  shall have plenary discretion, subject to the express provisions
of this Plan, to determine which officers, directors,  employees and consultants
shall be granted Options,  the number of shares subject to each Option, the time
or times when an Option may be exercised  (whether in whole or in installments),
the terms and provisions of the respective  agreements  relating to the grant of
Options (which need not be identical), including such terms and provisions which
may be amended  from time to time as shall be  required,  in the judgment of the
Administrator,  to  conform to any  change in any law or  regulation  applicable
hereto, and to make all other  determinations  deemed necessary or advisable for
the  administration  of this Plan. The  interpretation  and  construction of any
provision of this Plan by the Administrator  (unless otherwise determined by the
Board of Directors) shall be final, conclusive and binding upon all persons.


<PAGE>


     Section 2.5. No member of the Administrator  shall be liable for any action
or determination  made in good faith with respect to administration of this Plan
or the Options granted  hereunder.  Members of the Board of Directors and/or the
Committee, as the Administrator,  shall be indemnified by the Company,  pursuant
to the Company's bylaws, for any expenses,  judgments or other costs incurred as
a result of a lawsuit filed against such member  claiming any rights or remedies
arising out of such member's participation in the administration of this Plan.


                                 ARTICLE III
                                 -----------
                    TOTAL NUMBER OF SHARES TO BE OPTIONED
                    -------------------------------------

     Section 3.1. There shall be reserved for issuance or transfer upon exercise
of the Options  granted  from time to time  hereunder  an aggregate of 2,000,000
shares of Common  Stock  (subject to  adjustment  as  provided  in Article  VIII
hereof).  The shares of Common Stock issued upon exercise of any Option  granted
hereunder may be shares of Common Stock previously  issued and reacquired by the
Company at any time or authorized  but unissued  shares of Common Stock,  as the
Board of Directors from time to time may determine.

     Section 3.2. In the event that any Options  outstanding under this Plan for
any reason expire or are  terminated  without having been exercised in full, the
unpurchased  shares  of  Common  Stock  subject  to such  Option  and  any  such
surrendered  shares  of  Common  Stock  may  again  be  available  for  transfer
hereunder.

     Section 3.3. No Options  shall be granted  pursuant  hereto to any Optionee
after the tenth  anniversary  of the  earlier of: (a) the date that this Plan is
adopted by the Board of Directors, or (b) the date that this Plan is approved by
the stockholders of the Company.



                                  ARTICLE IV
                                  ----------
                                 ELIGIBILITY
                                 -----------

     Section 4.1.  Non-Qualified  Options may be granted  hereunder to officers,
directors, employees and consultants of the Company (or any of its subsidiaries)
selected by the  Administrator,  and Incentive  Options may be granted hereunder
only to employees  (including  officers and directors who are  employees) of the
Company (or any of its subsidiaries) selected by the Administrator. For purposes
of  determining  who is an employee  with respect to  eligibility  for Incentive
Options,   the  provisions  of  Section  422  of  the  Code  shall  govern.  The
Administrator  may determine (in its sole  discretion) that any person who would
otherwise be eligible to be granted Options shall, nonetheless, be ineligible to
receive any award under this Plan.

     Section 4.2. The  Administrator  shall (in its  discretion)  determine  the
persons  to be  granted  Options,  the time or times at which  Options  shall be
granted,  the number of shares of Common Stock subject to each Option, the terms
of a vesting or  forfeiture  schedule,  if any, the type of Option  issued,  the


<PAGE>


period during which such Options may be  exercised,  the manner in which Options
may be exercised and all other terms and  conditions  of the Options;  PROVIDED,
HOWEVER,  no Option shall be granted which has terms or conditions  inconsistent
with those stated in Articles V and VI hereof.  Relevant  factors in making such
determinations  may include the value of the services rendered by the respective
Optionee,  his or her present and potential  contributions  to the Company,  and
such  other  factors  which  are  deemed  relevant  by  the   Administrator   in
accomplishing the purpose of this Plan.


                                  ARTICLE V
                                  ---------
                       TERMS AND CONDITIONS OF OPTIONS
                       -------------------------------

     Section 5.1.  Each Option  granted  under this Plan shall be evidenced by a
stock  option  certificate  and  agreement  (the "Option  Agreement")  in a form
consistent  with this Plan,  provided  that the following  terms and  conditions
shall apply:

          (a) The price at which each share of Common Stock covered by an Option
may be  purchased  shall  be set  forth in the  Option  Agreement  and  shall be
determined  by the  Administrator,  provided  that  the  option  price  for  any
Incentive Option shall not be less than the "fair market value" of the shares of
Common Stock at the time of grant determined.  Notwithstanding the foregoing, if
an Incentive  Option to purchase shares of Common Stock is granted  hereunder to
an Optionee who, on the date of the grant, directly or indirectly owns more than
ten percent  (10%) of the voting  power of all  classes of capital  stock of the
Company (or its parent or subsidiary),  not including the shares of Common Stock
obtainable  upon  exercise of the Option,  the  minimum  exercise  price of such
Option shall be not less than one hundred ten percent (110%) of the "fair market
value"  of the  shares  of  Common  Stock  on the date of  grant  determined  in
accordance with Section 5.1(b) below.

          (b) The "fair market value" shall be determined by the  Administrator,
which  determination  shall  be  binding  upon  the  Company  and its  officers,
directors,  employees and  consultants.  The  determination  of the "fair market
value" shall be based upon the following:  (i) if the Common Stock is not listed
and traded upon a recognized securities exchange and there is no report of stock
prices  with  respect  to the  Common  Stock  published  by a  recognized  stock
quotation service,  on the basis of the recent purchases and sales of the Common
Stock in arms-length  transactions;  (ii) if the Common Stock is not then listed
and  traded  upon a  recognized  securities  exchange  or quoted  on the  NASDAQ
National  Market  System,  and there are reports of stock prices by a recognized
quotation service, upon the basis of the last reported sale or transaction price
of the Common Stock on the date of grant as reported by a  recognized  quotation
service, or, if there is no last reported sale or transaction price on that day,
then upon the basis of the mean of the last  reported  closing  bid and  closing
asked prices for the Common  Stock on that day or on the date nearest  preceding
that day;  or (iii) if the Common  Stock  shall then be listed and traded upon a
recognized  securities  exchange or quoted on the NASDAQ National Market System,
upon the basis of the last reported sale or transaction price at which shares of
Common Stock were traded on such recognized  securities  exchange on the date of
grant or, if the Common Stock was not traded on such date, upon the basis of the


<PAGE>


last reported sale or transaction price on the date nearest preceding that date.
The  Administrator  shall also consider such other factors relating to the "fair
market value" of the Common Stock as it shall deem appropriate.

          (c) For the purpose of determining  whether an Optionee owns more than
ten percent (10%) of the voting power of all classes of stock of the Company, an
Optionee  shall be  considered  to own  those  shares  of stock  which are owned
directly or  indirectly  through  brothers and sisters  (including  half-blooded
siblings),  spouse,  ancestors and lineal descendants;  and proportionately as a
shareholder of a corporation,  a partner of a partnership,  and/or a beneficiary
of a trust or an estate that owns shares of capital stock of the Company.

          (d) Notwithstanding any other provision hereof, in accordance with the
provisions of Section 422(d) of the Code, to the extent that the aggregate "fair
market  value"  (determined  at the time the Option is granted) of the shares of
Common Stock with respect to which Incentive Options (without  reference to this
provision) are  exercisable for the first time by any individual in any calendar
year under any and all stock  option  plans of the Company  (and its  subsidiary
corporations  and its parent,  if any) exceeds  $100,000,  such Options shall be
treated as Non-Qualified Options.

          (e) An Optionee  may, in the  Administrator's  discretion,  be granted
more than one Incentive  Option or  Non-Qualified  Option during the duration of
this  Plan,  and may be  issued  a  combination  of  Non-Qualified  Options  and
Incentive  Options;  PROVIDED,  HOWEVER,  that non-employees are not eligible to
receive Incentive Options.

          (f) The duration of any Option shall be within the sole  discretion of
the Administrator; PROVIDED, HOWEVER, that any Incentive Option granted to a ten
percent (10%) or less  stockholder  or any  Non-Qualified  Option shall,  by its
terms,  be  exercised  within ten years after the date the Option is granted and
any Incentive  Option  granted to a greater than ten percent  (10%)  stockholder
shall, by its terms, be exercised within five years after the date the Option is
granted.

          (g) An Option shall not be  transferable by the Optionee other than by
will,  or by the laws of descent and  distribution.  An Option may be  exercised
during the Optionee's lifetime only by the Optionee.

          (h) At least six (6)  months  shall  elapse  from the date on which an
Option is granted to an officer,  director, or beneficial owner of more than ten
percent  (10%) of the  outstanding  shares of Common Stock of the Company  under
this Plan by the  Administrator  to the date on which any share of Common  Stock
underlying such Option is sold, unless the Administrator  otherwise  consents in
writing.


<PAGE>


                                  ARTICLE VI
                                  ----------
                      EMPLOYMENT OR SERVICE OF OPTIONEE
                      ---------------------------------

     Section 6.1. If the  employment or service of an Optionee is terminated for
cause,  the option rights of such Optionee,  both accrued and future,  under any
then outstanding Non- Qualified or Incentive Option shall terminate immediately,
subject to the  provisions of any employment  agreement  between the Company (or
any subsidiary) and an Optionee which, by its terms, provides otherwise.  In the
event  that  an  employee  who is an  Optionee  hereunder  has  entered  into an
employment agreement with the Company (or a subsidiary),  "cause" shall have the
meaning  attributed  thereto in such employment  agreement;  otherwise,  "cause"
shall mean  incompetence in the performance of duties,  disloyalty,  dishonesty,
theft,  embezzlement,  unauthorized  disclosure  of patents,  processes or trade
secrets of the  Company,  individually  or as an employee,  partner,  associate,
officer or director of any organization.  The determination of the existence and
the proof of  "cause"  shall be made by the  Administrator  and,  subject to the
review of any determination made by the Administrator,  such determination shall
be binding on the Optionee and the Company.

     Section 6.2. Subject to the provisions of any employment  agreement between
the Company (or a subsidiary)  and an Optionee,  if the employment or service of
an Optionee is  terminated  by either the Optionee or the Company for any reason
other than cause,  death,  or for disability (as defined in Section  22(e)(3) of
the Code or pursuant to the terms of such an employment  agreement),  the option
rights of such Optionee under any then  outstanding  Non-Qualified  or Incentive
Option shall, subject to the provisions of Section 5.1(h) hereof, be exercisable
by such  Optionee  at any time prior to the  expiration  of the Option or within
three months  after the date of such  termination,  whichever  period of time is
shorter,  but only to the extent of the  accrued  right to exercise an Option at
the date of such termination.

     Section 6.3. Subject to the provisions of any employment  agreement between
the Company (or a  subsidiary)  and an Optionee,  in the case of an Optionee who
becomes  disabled (as defined by Section 22(e)(3) of the Code or pursuant to the
terms of such an employment agreement), the option rights of such Optionee under
any then outstanding  Non-Qualified  or Incentive  Option shall,  subject to the
provisions of Section 5.1(h) hereof, be exercisable by such Optionee at any time
prior to the  expiration  of the  Option  or within  one year  after the date of
termination of employment or service due to disability, whichever period of time
is shorter, but only to the extent of the accrued right to exercise an Option at
the date of such termination

     Section 6.4. In the event of the death of an Optionee, the option rights of
such Optionee under any then outstanding Non-Qualified or Incentive Option shall
be  exercisable by the person or persons to whom these rights pass by will or by
the laws of descent and distribution, at any time prior to the expiration of the
Option or within three years after the date of death,  whichever  period of time
is shorter, but only to the extent of the accrued right to exercise an Option at
the date of death.  If a person  or estate  acquires  the  right to  exercise  a
Non-Qualified or Incentive Option by bequest or inheritance,  the  Administrator
may require  reasonable  evidence as to the  ownership of such  Option,  and may
require such consents and releases of taxing  authorities  as the  Administrator
may deem advisable.


<PAGE>


     Section 6.5. The  Administrator  may also provide that an employee  must be
continuously   employed   by  the  Company  for  such  period  of  time  as  the
Administrator,  in its discretion,  deems advisable before the right to exercise
any portion of an Option granted to such employee will accrue,  and may also set
such other  targets,  restrictions  or other terms relating to the employment of
the Optionee which targets, restrictions, or terms must be fulfilled or complied
with,  as the case may be,  prior to the  exercise  of any  portion of an Option
granted to any employee.

     Section 6.6. Options granted  hereunder shall not be affected by any change
of duties or position,  so long as the Optionee  continues in the service of the
Company.

     Section  6.7.  Nothing  contained  in this  Plan or in any  Option  granted
pursuant  hereto  shall  confer  upon any  Optionee  any right  with  respect to
continuance  of  employment  or service by the Company nor  interfere in any way
with the right of the Company to terminate the Optionee's  employment or service
or change the Optionee's compensation at any time.


                                 ARTICLE VII
                                 -----------
                              PURCHASE OF SHARES
                              ------------------

     Section  7.1.  Except as provided in this  Article  VII, an Option shall be
exercised by tender to the Company of the full  exercise  price of the shares of
Common Stock with respect to which an Option is exercised and written  notice of
the exercise.  The right to purchase  shares of Common Stock shall be cumulative
so that, once the right to purchase any shares of Common Stock has accrued, such
shares or any part  thereof may be purchased  at any time  thereafter  until the
expiration or termination of the Option.  A partial  exercise of an Option shall
not affect the right of the Optionee to subsequently  exercise his or her Option
from time to time, in accordance  with this Plan, as to the remaining  number of
shares of Common Stock  subject to the Option.  The purchase  price payable upon
exercise of an Option shall be in United States  dollars and shall be payable in
cash or by certified bank check. Notwithstanding the foregoing, in lieu of cash,
an Optionee  may,  with the approval of the  Administrator,  exercise his or her
Option by  tendering  to the Company  shares of Common Stock owned by him or her
having an aggregate  fair market value at least equal to the aggregate  purchase
price.  The "fair  market  value" of any shares of Common  Stock so  surrendered
shall be  determined by the  Administrator  in  accordance  with Section  5.1(b)
hereof.

     Section 7.2.  Except as provided in Article VI above,  an Option may not be
exercised  unless  the holder  thereof is an  officer,  director,  employee,  or
consultant of the Company at the time of exercise.

     Section 7.3. No Optionee, or Optionee's executor,  administrator,  legatee,
or distributee or other permitted transferee,  shall be deemed to be a holder of
any  shares of Common  Stock  subject to an Option  for any  purpose  whatsoever
unless  and until such  Option has been  exercised  and a stock  certificate  or
certificates for the shares of Common Stock purchased by the Optionee are issued


<PAGE>


to the Optionee in accordance  with the terms of this Plan. No adjustment  shall
be made for dividends (ordinary or extraordinary, whether in cash, securities or
other  property) or  distributions  or other rights for which the record date is
prior to the date that any such stock certificate is issued,  except as provided
in Article VIII hereof.

     Section 7.4.  If: (i) the listing,  registration  or  qualification  of the
Options  issued  hereunder or of any  securities  issuable upon exercise of such
Options (the "Subject  Securities")  upon any  securities  exchange or quotation
system  or under  federal  or state law is  necessary  as a  condition  of or in
connection with the issuance or exercise of the Options;  or (ii) the consent or
approval of any  governmental  regulatory body is necessary as a condition of or
in  connection  with the issuance or exercise of the Options,  the Company shall
not be obligated to deliver the certificates representing the Subject Securities
or to accept or to recognize an Option  exercise  unless and until such listing,
registration,  qualification,  consent or approval  shall have been  effected or
obtained.  The Company  will take  reasonable  action to so list,  register,  or
qualify the Options and the Subject Securities, or effect or obtain such consent
or approval, so as to allow for issuance and/or exercise.

     Section  7.5. An Optionee  may be required to represent to the Company as a
condition of his or her exercise of Options issued under this Plan that: (i) the
Subject  Securities  acquired  upon  exercise  of his or her  Option  are  being
acquired  by him or her for  investment  purposes  only  and not  with a view to
distribution or resale,  unless counsel for the Company is then of the view that
such a representation  is not necessary and is not required under the Securities
Act of 1933, as amended (the "Securities Act"), or any other applicable statute,
law,  regulation or rule;  and (ii) that the Optionee  shall make no exercise or
disposition of an Option or of the Subject  Securities in  contravention  of the
Securities  Act,  the  Exchange  Act of  1934,  or  the  rules  and  regulations
thereunder.  Optionees may also be required to provide (as a condition precedent
to exercise of an Option) such  documentation as may be reasonably  requested by
the  Company  to  assure  compliance  with  applicable  law  and the  terms  and
conditions of this Plan and the subject Option.

     Section 7.6. An Option may be exercised by tender to the Administrator of a
written notice of exercise together with advice of the delivery of an order to a
broker  to sell  part or all of the  shares  of  Common  Stock  subject  to such
exercise  notice  and an  irrevocable  order to such  broker to  deliver  to the
Company (or its transfer agent) sufficient proceeds from the sale of such shares
to pay the exercise  price and any  withholding  taxes.  All  documentation  and
procedures to be followed in connection with such a "cashless exercise" shall be
approved in advance by the Administrator.


                                 ARTICLE VIII
                                 ------------
                  CHANGE IN NUMBER OF OUTSTANDING SHARES OF
                  -----------------------------------------
                  STOCK, ADJUSTMENTS, REORGANIZATIONS, ETC.
                  -----------------------------------------

     Section  8.1. In the event that the  outstanding  shares of Common Stock of
the Company are  hereafter  increased  or decreased or changed into or exchanged
for a different  number of shares or kind of shares or other  securities  of the
Company  or  of  another  corporation  by  reason  of  reorganization,   merger,


<PAGE>


consolidation,  recapitalization,  reclassification, stock split, combination of
shares, or a dividend payable in capital stock,  appropriate adjustment shall be
made by the  Administrator  in the number and kind of shares for the purchase of
which Options may be granted under this Plan,  including the maximum number that
may be granted to any one person.  In  addition,  the  Administrator  shall make
appropriate adjustments in the number and kind of shares as to which outstanding
Options, or portions thereof then unexercised,  shall be exercisable, to the end
that the  Optionee's  proportionate  interest  shall be maintained as before the
occurrence  to the  unexercised  portion of the Option and with a  corresponding
adjustment  in the  option  price per  share.  Any such  adjustment  made by the
Administrator shall be conclusive.

     Section 8.2. The grant of an Option  hereunder  shall not affect in any way
the  right or  power  of the  Company  to make  adjustments,  reclassifications,
reorganizations  or changes of its capital or business  structure or to merge or
to consolidate or to dissolve, liquidate or sell, or transfer all or any part of
its business or assets.

     Section 8.3. Upon the dissolution or liquidation of the Company,  or upon a
reorganization,  merger or consolidation of the Company as a result of which the
outstanding  securities  of the class  then  subject to  Options  hereunder  are
changed  into  or  exchanged  for  cash or  property  or  securities  not of the
Company's issue, or upon a sale of substantially all the property of the Company
to an association, person, party, corporation,  partnership, or control group as
that term is  construed  for  purposes  of the  Exchange  Act,  this Plan  shall
terminate, and all Options theretofore granted hereunder shall terminate, unless
provision  be made in  writing  in  connection  with  such  transaction  for the
continuance  of this Plan  and/or  for the  assumption  of  Options  theretofore
granted, or the substitution for such Options of options covering the stock of a
successor  employer  corporation,  or a parent  or a  subsidiary  thereof,  with
appropriate adjustments as to the number and kind of shares and prices, in which
event this Plan and options theretofore granted shall continue in the manner and
under  the  terms so  provided.  If this  Plan  and  unexercised  Options  shall
terminate pursuant to the foregoing sentence, all persons owning any unexercised
portions of Options then outstanding shall have the right, at such time prior to
the  consummation  of the  transaction  causing such  termination as the Company
shall  designate,  to  exercise  the  unexercised  portions  of  their  Options,
including the portions  thereof which would, but for this Section 8.3 not yet be
exercisable.


                                  ARTICLE IX
                                  ----------
                     DURATION, AMENDMENT AND TERMINATION
                     -----------------------------------

     Section 9.1. The Board of Directors may at any time  terminate this Plan or
make such amendments hereto as it shall deem advisable and in the best interests
of the Company,  without action on the part of the  stockholders  of the Company
unless  such  approval  is  required  pursuant to Section 422 of the Code or the
regulations thereunder; PROVIDED, HOWEVER, that no such termination or amendment
shall,  without  the  consent  of  the  individual  to  whom  any  Option  shall
theretofore  have been granted,  affect or impair the rights of such  individual


<PAGE>


under such Option.  Pursuant to (SECTION)422(b) of the Code, no Incentive Option
may be granted  pursuant to this Plan after ten years from the date this Plan is
adopted or the date this Plan is approved by the  stockholders  of the  Company,
whichever is earlier.


                                  ARTICLE X
                                  ---------
                                 RESTRICTIONS
                                 ------------

     Section 10.1. Any Options and shares of Common Stock issued pursuant hereto
shall be subject to such  restrictions  on transfer and limitations as shall, in
the opinion of the Administrator, be necessary or advisable to assure compliance
with the laws,  rules and  regulations  of the United  States  government or any
state or jurisdiction thereof. In addition,  the Administrator may in any Option
Agreement impose such other  restrictions upon the disposition or exercise of an
Option or upon the sale or other  disposition  of the  shares  of  Common  Stock
deliverable  upon  exercise  thereof  as the  Administrator  may,  in  its  sole
discretion,  determine.  By  accepting  the grant of an  Option or SAR  pursuant
hereto, each Optionee shall agree to any such restrictions.

     Section  10.2.  Any  certificate  evidencing  shares of Common Stock issued
pursuant to exercise of an Option shall bear such legends and  statements as the
Administrator,  the Board of  Directors  or  counsel to the  Company  shall deem
advisable  to assure  compliance  with the laws,  rules and  regulations  of the
United States  government or any state or jurisdiction  thereof.  No certificate
evidencing shares of Common Stock shall be delivered pursuant to exercise of the
Options  granted under this Plan until the Company has obtained such consents or
approvals  from such  regulatory  bodies of the United States  government or any
state or jurisdiction  thereof as the  Administrator,  the Board of Directors or
counsel to the Company deems necessary or advisable.


                                  ARTICLE XI
                                  ----------
                             FINANCIAL ASSISTANCE
                             --------------------

     Section 11.1 The Company is vested with the  authority  hereunder to assist
any employee to whom an Option is granted  hereunder  (including  any officer or
director of the Company or any of its  subsidiaries  who is also an employee) in
the payment of the  purchase  price  payable upon  exercise of such  Option,  by
lending the amount of such purchase  price to such employee on such terms and at
such rates of interest and upon such security (or  unsecured) as shall have been
authorized by or under authority of the Board of Directors.  Any such assistance
shall comply with the  requirements  of Regulation G promulgated by the Board of
the  Federal  Reserve  System,  as  amended  from  time to time,  and any  other
applicable law, rule or regulation.


                                 ARTICLE XII
                                 -----------
                             APPLICATION OF FUNDS
                             --------------------

     Section  12.1.  The proceeds  received by the Company from the issuance and
sale of Common Stock upon exercise of Options granted  pursuant to this Plan are
to be  added to the  general  funds of the  Company  and used for its  corporate
purposes as determined by the Board of Directors.


<PAGE>

                                 ARTICLE XIII
                                 ------------
                            EFFECTIVENESS OF PLAN
                            ---------------------

     Section 13.1 This Plan shall become effective upon adoption by the Board of
Directors,  and Options may be issued hereunder from and after that date subject
to the  provisions  of Section  3.3  above.  This Plan must be  approved  by the
Company's stockholders in accordance with the applicable provisions (relating to
the issuance of stock or options) of the Company's governing documents and state
law or, if no such approval is prescribed  therein,  by the affirmative  vote of
the holders of a majority of the votes cast at a duly held stockholders  meeting
at which a quorum  representing  a  majority  of all the  Company's  outstanding
voting stock is present and voting (in person or by proxy) or, without regard to
any required time period for approval,  by any other method permitted by Section
422 of the Code and the regulations thereunder.  If such stockholder approval is
not  obtained  within  one year of the  adoption  of this  Plan by the  Board of
Directors  or within such other time period  required  under  Section 422 of the
Code and the regulations  thereunder,  this Plan shall remain in force, provided
however,  that all Options issued and issuable hereunder shall  automatically be
deemed to be Non-Qualified Options.

     IN WITNESS  WHEREOF,  pursuant to the approval of this Plan by the Board of
Directors, this Plan is executed and adopted the 30th day of September, 1997.


                                   THINK NEW IDEAS, INC.

[CORPORATE SEAL]

                                   By: /S/ SCOTT A. MEDNICK
                                       -----------------------------------------
                                       Scott A. Mednick, Chief Executive Officer

ATTEST:

By:   /S/ MELVIN EPSTEIN
      ------------------
      Melvin Epstein



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