THINK NEW IDEAS INC
8-K, 1998-04-16
BUSINESS SERVICES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                         ----------------------------

                                 CURRENT REPORT
                                       ON
                                    FORM 8-K

                         PURSUANT TO SECTION 13 OR 15(D)
                                     OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                         ----------------------------


       DATE OF REPORT (Date of earliest event reported): April 2, 1998

                         ----------------------------


            (Exact name of registrant as specified in its charter)
                            THINK NEW IDEAS, INC.
                         ----------------------------


(State or other jurisdiction     (Commission File         (I.R.S. Employer
      of incorporation)               Number)            Identification No.)
          DELAWARE                   000-21775               95-4578104


                    (Address of principal executive offices)
           45 WEST 36TH STREET, 12TH FLOOR, NEW YORK, NEW YORK 10018
                

      REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (212) 629-6800

                         ----------------------------




<PAGE>



ITEM 1.     CHANGES IN CONTROL OF REGISTRANT

      Not Applicable.

ITEM 2.     ACQUISITION OR DISPOSITION OF ASSETS

     Effective April 2, 1998, THINK New Ideas, Inc. (the "Company") acquired all
of the issued and outstanding shares of capital stock of  Herring/Newman,  Inc.,
("HN"),  a  Washington  corporation  engaged  in the  business  of full  service
advertising, to be accounted for using the purchase method of accounting. All of
HN's  current  employees  will be  retained  and  become  part of the  Company's
operating structure. A copy of the Company's press release, dated April 6, 1998,
is attached  hereto as exhibit  99.01 and is  incorporated  herein by reference.
Additionally,  on April 2, 1998,  the  Company  and HN caused a  Certificate  of
Merger to be filed  with the  Secretary  of State of the State of  Delaware  and
Articles  of  Merger  to be filed  with the  Secretary  of State of the State of
Washington.

     In  exchange  for  the  Company's  acquisition  of all  445  shares  of the
outstanding capital stock of HN, the Company: (a) issued an aggregate of 127,799
shares of the Company's  common  stock,  par value $.0001 per share (the "Common
Stock") and (b) paid $400,000 in cash to the former  stockholders  of HN, Philip
W.  Herring  and  Daniel  D.  Gross   (collectively   referred  to  as  the  "HN
Stockholders") at the closing. The Company issued an additional 77,220 shares of
Common  Stock  to the HN  Stockholders,  which  is  being  held in  escrow  (the
"Escrowed  Stock").  The Escrowed Stock shall be released to the HN Stockholders
on the first  anniversary  of the closing  date upon the  occurrence  of certain
conditions,  including retention of HN's largest clients,  Westin Premier,  Inc.
and  Hewlett  Packard.  The  amount  and  nature  of the  consideration  paid in
connection with the transactions reported herein were the result of arm's length
negotiations between the parties. No material  relationships between the Company
and HN or any of the Company's or HN's affiliates,  any directors or officers of
the Company or HN or any associate of any such director or officer existed prior
to the occurrence or consummation of the transactions reported herein.


ITEM 3.     BANKRUPTCY OR RECEIVERSHIP

      Not Applicable.

ITEM 4.     CHANGES IN REGISTRANT'S CERTIFYING ACCOUNTANTS

      Not Applicable.

ITEM 5.     OTHER EVENTS

      Not Applicable.



                                       2
<PAGE>


ITEM 6.     RESIGNATION OF REGISTRANT'S DIRECTORS

      Not Applicable.

ITEM.7.     FINANCIAL STATEMENTS AND EXHIBITS

      (a) and (b) FINANCIAL STATEMENTS.

      Financial Statements of HN and the Pro forma financial  information is not
required to be filed with this 8-K under Item 7 (a) and (b).

      (c)         EXHIBITS.

      Exhibit  99.01 The Company's  press release dated April 6, 1998  regarding
the Herring/Newman acquisition.

ITEM 8.     CHANGE IN FISCAL YEAR

      Not Applicable.




                                       3
<PAGE>



                                   SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                 THINK NEW IDEAS, INC.
                                 (Registrant)



Date: April 15, 1998          By:             /S/ MELVIN EPSTEIN
                                    ---------------------------------------
                                    Melvin Epstein, Chief Financial Officer




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FOR IMMEDIATE RELEASE


                         THINK NEW ACQUISITION
                 ADDS TALENT, COMPETENCY AND GEOGRAPHY

          THINK NEW IDEAS ACQUIRES LARGEST INDEPENDENTLY-OWNED
 INTEGRATED MARKETING FIRM IN WASHINGTON STATE; WILL ADD $55 MILLION IN
   BILLINGS, NEW CLIENTS AND STRONG PRESENCE IN THE PACIFIC NORTHWEST


NEW YORK, NY -- APRIL 6, 1998 -- THINK New Ideas,  Inc. (NASDAQ  NMS:THNK) today
announced that the company has acquired  Herring/Newman,  Inc., one of Seattle's
largest  full-service  integrated  marketing  and  communications  firms and the
largest  independently-owned  agency in the State of Washington with $55 million
in annual billings in 1997.  Herring/Newman's  clients include Hewlett  Packard,
Westin Hotels & Resorts, AoFem Medical, The Seattle Times and The Seattle Opera,
among others.

"The  addition  of  Herring/Newman  allows  us to be  highly  competitive  in an
important  and  growing   Seattle-based   international  market,  while  further
strengthening  our  international  global,  blue-chip  client  list," said Scott
Mednick,  Chairman  and CEO of  THINK.  "We  believe  this  makes  an  important
statement  for THINK,  further  establishing  our position as the  marketing and
communications company for the information age."

Herring/Newman  will now be  known as THINK  Seattle,  will  provide  a  Pacific
Northwest base and will immediately  begin  representing the full range of THINK
marketing  and  communications  competencies.  All of  Herring/Newman's  current
clients and all 60 current  employees will be retained as THINK Seattle  becomes
part of the global THINK operating structure.  Current management will remain in
place on a regional level and join THINK's team on an international scope.

"Many companies tried to acquire us over the years,  but we never considered the
offers  because we  believe  that our vision  would  have  perished,"  said Bill
Toliver,  CEO of  Herring/Newman.  "When THINK  approached  us, we realized that
management  sees the world the same way we do. It was an easy  decision.  It's a
great, innovative company."

"Herring/Newman contributes several elements that THINK feels are critical in an
acquisition:   profitability,   a  broad  base  of  talent,  geography,  quality
management,  interactive  and  relationship  management  skills,  access  to new
clients,  and an almost  ideal mix of culture and focus,"  commented  Ron Bloom,
President and COO of THINK.  "The  acquisition  of Herring  Newman  dramatically
increases our presence in the Pacific  Northwest and exemplifies our acquisition
efforts on both a strategic and tactical level."



                                       6
<PAGE>


In keeping with THINK's philosophy of working not as a holding company but as an
operational entity,  Herring/Newman will immediately begin re-branding itself as
THINK  Seattle.  Top  executives  Bill Toliver,  Alan Brown,  and Dan Gross will
remain at the helm of THINK  Seattle,  with Toliver  becoming  general  manager,
Brown serving as director of strategic  planning and business  development,  and
Gross as creative director. Phil Herring, president, will join THINK's corporate
marketing  team. The purchase price for the  acquisition  was $3 million with an
aggregate  of  $400,000  in cash and the  balance  of which was in shares of the
company's common stock.


THINK  New  Ideas,  Inc.,  The  Marketing  and  Communications  Company  for the
Information  Age,  with offices in Los Angeles,  New York,  Atlanta,  Boston and
Seattle,  provides marketing,  technology and interactive  business solutions to
Fortune 500 and other high-profile  clients.  THINK is also positioned as one of
the  leading   Internet  and  Intranet   systems   developers  and   interactive
communications  solutions  providers in the emerging new  technology and digital
communications arena. The company's integrated solutions include the development
of several  proprietary  Internet,  Intranet  tools and  applications  including
WebMechanic,  E-corp, ASAP, and X-Tracker,  each providing specific solutions to
business problems commonly faced by large corporations.

                                 # # #

Contact:
Dick Altman                                     Brian Czarny
Jacobson-Altman Public Relations Inc.           THINK  New  Ideas,
212-697-2620                                    212-216-0146
[email protected]                         [email protected]





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