THINK NEW IDEAS INC
S-3/A, 1999-09-24
BUSINESS SERVICES, NEC
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 24, 1999
                                                      REGISTRATION NO. 333-82027
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   ----------
                                 AMENDMENT NO.1
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                   ----------
                              THINK NEW IDEAS, INC.
                 (name of small business issuer in its charter)
                                   ----------
<TABLE>
<CAPTION>
           DELAWARE                          7389                    95-4578104
<S>                              <C>                           <C>
 (State or jurisdiction of       (Primary Standard Industrial    (I.R.S. Employer
 incorporation or organization)   Classification Code Number)   Identification Number)

                               45 WEST 36TH STREET
                            NEW YORK, NEW YORK 10018
                                 (212) 629-6800
          (address and telephone number of principal executive offices)

                               45 WEST 36TH STREET
                            NEW YORK, NEW YORK 10018
(address of principal place of business or intended principal place of business)
                                   ----------
                                  RONALD BLOOM
                             CHIEF EXECUTIVE OFFICER
                              THINK NEW IDEAS, INC.
                               45 WEST 36TH STREET
                            NEW YORK, NEW YORK 10018
                                 (212) 629-6800
            (name, address and telephone number of agent for service)
                                   COPIES TO:
                            VICTORIA A. BAYLIN, ESQ.
                    AKIN, GUMP, STRAUSS, HAUER & FELD, L.L.P.
                   1333 NEW HAMPSHIRE AVENUE, N.W., SUITE 400
                             WASHINGTON, D.C. 20036
                                 (202) 887-4000
</TABLE>
                                   ----------
Approximate  date of proposed sale to the public:  As soon as practicable  after
the effective date of this Registration Statement.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [_]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [_]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [_]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [_]
================================================================================
THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(a) OF THE
SECURITIES ACT, OR UNTIL THE  REGISTRATION  STATEMENT SHALL BECOME  EFFECTIVE ON
SUCH DATE AS THE SECURITIES  AND EXCHANGE  COMMISSION,  ACTING  PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
================================================================================

<PAGE>


                             SUBJECT TO COMPLETION,

                            DATED SEPTEMBER 24, 1999





PROSPECTUS

                                     [LOGO]

                              THINK NEW IDEAS, INC.
                        1,681,977 Shares of Common Stock

     These shares of common  stock are being  offered and sold from time to time
by two of our current stockholders. We issued the shares, or reserved the shares
for issuance,  to the selling stockholders in connection with an investment that
the selling stockholders made in THINK in March 1999.

     The  selling  stockholders  may sell the shares  from time to time at fixed
prices,  market prices,  prices computed with formulas based on market prices or
at negotiated  prices and may engage a broker or dealer to sell the shares.  For
additional  information on the selling  stockholders'  possible methods of sale,
you  should  refer  to  the  section  of  this  prospectus   entitled  "Plan  of
Distribution"  on page 16. We will not receive any proceeds from the sale of the
shares by the selling shareholders.

     This prospectus  also covers such additional  shares of common stock as may
be issuable to the selling stockholders in the event of a stock dividend,  stock
split, recapitalization or other similar change in the common stock.


     Our common  stock  trades on the NASDAQ  National  Market  under the symbol
"THNK." The last  reported  sale price of common stock on September 22, 1999 was
$9.375 per share.


     INVESTING  IN OUR COMMON  STOCK  INVOLVES A HIGH DEGREE OF RISK.  SEE "RISK
FACTORS" BEGINNING ON PAGE 2.

     Neither the  Securities and Exchange  Commission  nor any state  securities
commission  has approved or disapproved  these  securities or determined if this
prospectus  is accurate or  complete.  Any  representation  to the contrary is a
criminal offense.


                The date of this prospectus is September 24, 1999



The information in this prospectus is not complete and may change. Neither Think
New Ideas, Inc. nor the selling stockholders may sell these securities until the
registration  statement  filed with the  Securities  and Exchange  Commission is
effective.  This prospectus is not an offer to sell securities and neither Think
New Ideas, Inc. nor the selling  stockholders are soliciting offers to buy these
securities in any state that does not permit that offer or sale.
<PAGE>

     YOU SHOULD RELY ONLY ON THE INFORMATION  CONTAINED IN THIS  PROSPECTUS.  WE
HAVE NOT AUTHORIZED ANYONE TO PROVIDE YOU WITH DIFFERENT INFORMATION. NEITHER WE
NOR THE  SELLING  STOCKHOLDERS  ARE MAKING AN OFFER OF THESE  SECURITIES  IN ANY
STATE  WHERE  THE  OFFER  IS NOT  PERMITTED.  YOU  SHOULD  NOT  ASSUME  THAT THE
INFORMATION  PROVIDED BY THIS  PROSPECTUS  IS ACCURATE AS OF ANY DATE OTHER THAN
THE DATE ON THE FRONT OF THIS PROSPECTUS.

                                TABLE OF CONTENTS

Think New Ideas, Inc.                                                          1
Corporate Information                                                          2
Recent Developments                                                            2
Risk Factors                                                                   2
Forward-Looking Statements                                                    13
Selling Stockholders                                                          14
Plan of Distribution                                                          15
Use of Proceeds                                                               17
Legal Matters                                                                 17
Experts                                                                       17
Where You Can Get More Information                                            17
Incorporation of Documents by Reference                                       18





                                      (i)

<PAGE>
                              THINK NEW IDEAS, INC.

     THINK is a leading  provider of integrated  marketing,  communications  and
technology  solutions enabling Fortune 1000 and other  sophisticated  clients to
utilize  the  internet  and other  interactive  technologies  to  enhance  their
competitive  position.  We focus on identifying  opportunities  for companies to
restructure  their  marketing and  distribution  strategies  around  interactive
technologies and implementing  creative solutions to deliver their messages with
the greatest  impact.  Our  solutions  include  various  technological  features
containing  customized  interactive   applications,   e-commerce  and  e-catalog
technology,  consumer modeling and response technology and database development.
We approach each client engagement utilizing our standard methodology, the THINK
Vision  Process.  Through this process,  THINK  consultants  research a client's
business to determine the effectiveness of existing  communications programs and
how such programs may be improved and integrated  into an  interactive  strategy
that helps the  client  gain a  competitive  advantage  in a  changing  business
landscape.

     Founded  in  1996,  we have  grown  to  include  eight  offices,  employing
approximately 400 professionals.  We currently operate an international  network
of  offices  with  headquarters  in New York City and  regional  offices  in Los
Angeles, San Francisco and Torrance,  California;  Seattle, Washington;  Boston,
Massachusetts;  Atlanta, Georgia; and London, England. We provide our integrated
solutions  through  multi-disciplinary  teams  with  creative,   consulting  and
technological  expertise  combining  the  best  practices  from our  network  of
offices.

     THE THINK SOLUTION: STRATEGIC INTEGRATION

     THINK  integrates its core expertise in marketing,  business  processes and
technology  to provide  integrated  solutions  enabling  Fortune  1000 and other
sophisticated  clients to enhance their competitive  position by determining and
implementing their business strategies, building brand awareness and effectively
communicating  information  to their  internal  and  external  constituents.  We
integrate our core  expertise  through a  standardized  process that begins with
strategic  planning and  consulting  and continues  through  implementation  and
post-implementation review and maintenance.

     MARKETING EXPERTISE

     Our marketing  expertise  helps clients  identify their customers and other
target  audiences,  defines the process of  communicating to those audiences and
analyzes the results of those  communications.  We apply our marketing expertise
to each integrated  solution that includes  extending,  enhancing and developing
brands,  designing  corporate  and  product  brand  networks,   integrating  and
developing media programming and acquiring and retaining customers.

     BUSINESS EXPERTISE

     Our expertise in business  processes  helps our clients  improve the entire
value chain of their businesses, from lead generation, consumer education, order
relationship  management,  supply chain management and inventory  procurement to
the  manufacturing  and  delivery  of  finished  goods.  We develop  client-side
assessment   and   participation,   strategy   development   and   specification
documentation  to  incorporate  the business  process into each client's  global
strategy.


                                       1
<PAGE>
     TECHNOLOGY EXPERTISE

     Our technology  expertise  provides us with the ability to design,  develop
and implement  integrated  marketing and  communications  technology  solutions.
THINK is "technology agnostic," which allows us to develop secure,  flexible and
innovative  solutions  across a wide range of networking and  telecommunications
environments  using  third-party  as  well  as  proprietary  technologies.   Our
technology  expertise  encompasses  multiple system  architectures,  programming
languages, broadband technologies,  digital media applications and communication
networks utilizing internet, intranet and extranet technologies.

                              CORPORATE INFORMATION

     Our  executive  offices are located at 45 West 36th  Street,  New York,  NY
10018. Our telephone number is (212) 629-6800.  Our website is www.thinkinc.com.
Information contained in our website is not part of this prospectus.

                               RECENT DEVELOPMENTS


     On June 24,  1999,  we entered  into an  agreement  and plan of merger with
AnswerThink Consulting Group, Inc. ("AnswerThink") pursuant to which AnswerThink
plans to acquire us. The stock-for-stock  pooling-of-interests  transaction,  in
which our stockholders will receive 0.70 shares of AnswerThink  common stock for
each share of THINK common stock, is expected to close in November 1999, subject
to various conditions,  including customary regulatory approvals and approval by
our stockholders.  For a more complete  discussion of this  transaction,  please
refer to  THINK's  current  report  on Form 8-K  dated  June 30,  1999  which is
incorporated by reference.


                                  RISK FACTORS

     A purchase of our common stock involves risk. We list below some risks that
could harm our business, financial condition, operating results and stock price.
Other risks that we cannot now foresee might also hurt us. You should  carefully
consider  these  factors  and  the  other  information  in  this  prospectus  in
evaluating THINK and deciding whether to purchase our common stock.

     OUR FUTURE  PROFITABILITY  IS UNCERTAIN DUE TO CONTINUING  OPERATING LOSSES
AND OUR LIMITED HISTORY OF COMBINED OPERATIONS


     THINK was formed in January  1996,  completed  the  acquisition  of various
companies that formed its initial core business in June 1996 and has grown since
its  inception  both  through  acquisitions  and, to a lesser  extent,  internal
growth.  Although certain of the acquired  businesses have been in operation for
some time, we have a limited history of combined operations.  Consequently,  the
historical  and financial  information  contained in this  prospectus may not be
indicative of our future  financial  condition and  performance.  We experienced
operating  losses in each of the  fiscal  quarters  ended  September  30,  1998,
December 31, 1998 and March 31, 1999.  For the year ended June 30, 1999,  we had
an accumulated  deficit of approximately  $43,537,000.  Future operating results
will depend on many factors, including:



                                       2
<PAGE>

     o    the demand for our services;

     o    our ability to maintain our client  relationships and perform services
          for new clients;

     o    our ability to integrate  successfully the many diverse  businesses we
          have acquired;

     o    our success in attracting and retaining qualified personnel; and

     o    our ability to respond to competitive developments.

     COMPETITION COULD RENDER OUR SERVICES UNCOMPETITIVE

     The market for our services is highly  competitive and is  characterized by
pressures  to  incorporate  new   capabilities  and  accelerate  job  completion
schedules.  We face competition from a number of sources,  including specialized
and  integrated  marketing  and  communication  firms,   information  technology
consulting firms and national and regional  advertising  agencies.  In addition,
many national  advertising  agencies have  internally  developed or acquired new
media  capabilities.  New  competitors  have also  emerged  that either  provide
integrated or  specialized  services  (e.g.,  corporate  identity and packaging,
advertising  services  or web site  design) or are  technologically  proficient,
especially  in the  new  media  arena.  Many  of our  competitors  or  potential
competitors have longer operating  histories,  longer client  relationships  and
significantly greater financial,  management,  technology,  development,  sales,
marketing and other resources than we have.

     Our business has  moderately  low barriers to entry.  We have no technology
that would preclude or inhibit  competitors from entering our market.  We expect
that we will face additional  competition from new market entrants.  Existing or
future  competitors  may develop or offer marketing  communication  services and
products  that  provide  significant  performance,   price,  creative  or  other
advantages over those offered by us, which could have a material  adverse effect
on our business, financial condition and results of operations.

     WE MAY NOT BE ABLE TO MANAGE  SUCCESSFULLY  THE RISKS  ASSOCIATED  WITH OUR
EXPANSION

     Our business has grown rapidly in recent  periods and our customer base has
expanded significantly. In fiscal 1998, fiscal 1999 and through the date of this
prospectus, we have

     o    acquired  companies  with offices in Boston,  Massachusetts;  Seattle,
          Washington; San Francisco and Torrance, California;  Atlanta, Georgia;
          Sofia, Bulgaria; and London, England; and

     o    continued  the  integration  of several  companies  into one corporate
          organization.

                                       3
<PAGE>

     We expect that the number of our  employees  will continue to grow and that
both existing and new management personnel will increase their responsibilities.
Our success  depends on the ability of our executive  officers and other members
of senior management to operate effectively,  both independently and as a group.
This   continued   growth  is  expected  to  continue  to  strain  our  existing
operational, financial and management information systems.

     Additionally,  we have only two  offices  outside of the United  States and
have  little  experience  in  managing an  international  network of  consulting
offices and marketing services to international clients.

     There are also certain risks inherent in doing business on an international
level. These risks include:

     o    unexpected changes in regulatory requirements;

     o    export and import restrictions;

     o    tariffs and other trade barriers;

     o    difficulties in staffing and managing foreign operations;

     o    potentially  adverse differences in business customs,  practices,  and
          norms;

     o    longer payment cycles;

     o    problems in collecting accounts receivable;

     o    political instability;

     o    fluctuations in currency exchange rates;

     o    software piracy;

     o    seasonal reductions in business activity; and

     o    potentially adverse tax consequences.

     One or more of these  factors may  materially  adversely  affect our future
international operations and, consequently,  our business, results of operations
and financial condition.


                                       4
<PAGE>

     In  addition,  we plan to expand  our  offerings  of  integrated  marketing
communication services and products. There can be no assurance, however, that we
will be  successful  in  identifying  new  services  or  products  that  will be
attractive to clients or that such services or products will ultimately generate
revenues in excess of the costs of introducing them.  Difficulties in recruiting
and assimilating new personnel, enhancing our financial and operational controls
and expanding our marketing  and customer  support  capabilities  may impede our
ability to pursue our growth strategy.  We may be unable to manage our recent or
any future expansions effectively.  Any inability to do so would have a material
adverse effect on our business,  financial  condition and results of operations.
In  addition,  we may be unable  to  sustain  the  rates of growth  that we have
experienced in the past.


     Further,  as part of our business  strategy,  we have acquired companies in
businesses that are  complementary to our lines of business.  Such  acquisitions
are accompanied by risks encountered when acquiring businesses, including:


     o    difficulty  in  assimilating  the  operations  and  personnel  of  the
          acquired businesses;

     o    potential disruptions in our ongoing business;

     o    difficulty in maintaining uniform standards,  controls, procedures and
          policies; and

     o    the  impairment of  relationships  with our employees and clients as a
          result of the integration of new management personnel.

     We  have  eliminated  and  are  continuing  to  eliminate  portions  of the
businesses  that we  have  acquired  that no  longer  fit  our  business  model.
Consequently,  our prior  acquisitions may have a material adverse effect on our
business, financial condition and results of operations.

     OUR TRANSITION FROM PROVIDING TRADITIONAL ADVERTISING SERVICES TO PROVIDING
INTERACTIVE MARKETING AND CONSULTING SERVICES MAY PROVE UNSUCCESSFUL


     For the year ended June 30, 1999, traditional advertising clients accounted
for twenty-six percent (26%) of our net revenues.  The success of our transition
into the  interactive  marketing  and  communication  services  sector cannot be
certain.  This market is characterized by extremely rapid change in technologies
and in client requirements.  Our reliance on this sector could materially affect
our business, results of operations and financial condition.


     WE ARE SUSCEPTIVE TO GENERAL ECONOMIC CONDITIONS

     Our  revenues  and results of  operations  will be subject to  fluctuations
based  upon the  general  economic  conditions.  If there  were to be a  general
economic  downturn  or a  recession  in the United  States,  then we expect that
business  enterprises,   including  our  clients  and  potential  clients,  will
substantially and immediately reduce their advertising and marketing budgets. In
the  event of such an  economic  downturn,  there can be no  assurance  that our
business,  operating results and financial condition would not be materially and
adversely affected.

                                       5
<PAGE>
     OUR QUARTERLY OPERATING RESULTS AND MARGINS MAY CONTINUE TO FLUCTUATE

     Our  quarterly  operating  results  have  fluctuated  in the  past  and may
fluctuate in the future as a result of a variety of factors, including:


     o    the  timing  of the  completion  or  cancellation  of,  or a  material
          reduction in, major projects;

     o    the loss of a major client;

     o    the timing of the receipt of new business;

     o    the timing of the hiring or loss of personnel;

     o    the timing of the opening or closing of an office;

     o    the relative mix of high margin creative projects as compared to lower
          margin production projects;

     o    changes in the pricing  strategies  or business  model of THINK or its
          competitors;

     o    capital  expenditures  and other costs  relating to the  expansion  of
          operations; and

     o    other factors that are outside of our control.

     Operating results could also be materially  adversely affected by increased
competition in our markets.  Our operating margins may fluctuate from quarter to
quarter  depending  on the relative  mix of lower cost,  full time  employees as
compared to higher cost, independent contractors.

     We experience some seasonality in our business which results from timing of
product  introductions  and business cycles of our clients.  Our revenues may be
somewhat higher during certain quarters of our fiscal year reflecting the trends
of  our  clients  preparing   marketing   campaigns  for  products  launched  in
anticipation  of fall trade  shows and the  holiday  season.  As a result of the
foregoing and other factors,  we anticipate that we may experience  material and
adverse fluctuations in future operating results on a quarterly or annual basis.
Therefore,  we believe  that period to period  comparisons  of our  revenues and
operating  results  are not  necessarily  meaningful  and that such  comparisons
cannot be relied upon as indicators of future performance.

     DEPENDENCE ON KEY ACCOUNTS


     Our four largest  clients  accounted  for  twenty-six  percent (26%) of our
revenues for the year ended June 30, 1999,  with  fluctuations  in the amount of
revenue  contribution  from each such  client from  quarter to quarter.  Our two
largest  clients  during  the year  ended  June 30,  1999,  each  accounted  for
approximately sixteen percent (16%) of our revenues during the period. Since our
clients generally retain us on a project by project basis, a client from whom we
generate  substantial  revenue in one period may not be a substantial  source of
revenue in a  subsequent  period.  To the extent  that our major  clients do not
remain a  significant  source of  revenues,  and we are unable to replace  these
clients,  there could be a direct and immediate  material  adverse effect on our
business,  financial condition and operating results.  Our typical project lasts
from two to four weeks in the case of smaller  projects and up to five months in
the case of  larger  projects.  Once a  project  is  completed  there  can be no
assurance that a client will engage us for further  services.  In addition,  our
clients may unilaterally  reduce their use of our services or terminate existing
projects without penalty. The termination of our business  relationship with any
of our significant clients or a material reduction in the use of our services by
a  significant  client  would have a material  adverse  effect on our  business,
financial condition and operating results.



                                       6


<PAGE>

     WE RELY ON OUR PROPRIETARY TECHNOLOGIES

     THINK  regards  certain of its products  and  technologies,  including  its
software  applications,  as  proprietary.  THINK  relies upon a  combination  of
trademark,  copyright  and trade secret law,  together with  non-disclosure  and
invention  assignment  agreements,  to  establish  and protect  its  proprietary
rights.  Much of our proprietary  information  may not be patentable,  and THINK
does not currently possess any patents. Our current intellectual property rights
may not afford  meaningful  protection  and our  competitors  may  independently
develop  technologies  that are  substantially  equivalent  or  superior  to our
technologies.  Others may infringe our proprietary  rights or assert claims that
THINK's technologies  infringe their proprietary rights.  Litigation  concerning
the alleged  violation of intellectual  property rights is inherently  uncertain
and could result in significant  costs to THINK, even if any such claims are not
valid.

     OUR BUSINESS IS SUBJECT TO RAPID TECHNOLOGICAL CHANGE

     The market for marketing and  communication  services is  characterized  by
rapid  technological  change,  changes  in  user  and  client  requirements  and
preferences,  frequent  new  product  and  service  introductions  and  evolving
industry standards and practices. Any of these factors could render our existing
service practices and methodologies  obsolete. Our success will depend, in part,
on our ability to improve  our  existing  services,  develop  new  services  and
solutions that address the  increasingly  sophisticated  and varied needs of our
current and prospective clients. We may not respond quickly, cost-effectively or
sufficiently to these developments.  If we are unable, for technical,  financial
or other  reasons,  to adapt in a timely  manner in response to changing  market
conditions  or client  requirements,  our business,  results of  operations  and
financial condition would be materially adversely affected.

     OUR INTERNET INFRASTRUCTURE IS VULNERABLE

     We currently operate servers and maintain  Internet  connectivity from many
of our offices.  Although THINK has implemented network security measures,  such
as  limiting  physical  and  network  access to its  routers,  THINK's  Internet
infrastructure  could be vulnerable to computer  viruses,  break-ins and similar
disruptive  problems.  Computer  viruses,  break-ins or other security  problems
could lead to  interruption,  delays or cessation in service to THINK's Internet
customers.  Further,  inappropriate  use of the Internet could also  potentially
jeopardize  the  security of  confidential  information  stored in the  computer
systems of THINK's customers and other entities connected to the Internet.  This
may deter customers and give rise to potential liability to users whose security
or privacy has been infringed.


                                       7
<PAGE>



     OUR COMPUTER SYSTEMS AND EQUIPMENT COULD FAIL

     Our success  depends on our ability to deliver high quality,  uninterrupted
internet  hosting.  Therefore,  we must protect our computer  equipment  and the
information  stored in our servers  against  damage by fire,  natural  disaster,
power  loss,  telecommunications  failures,  unauthorized  intrusion  and  other
catastrophic  events.  Any damage or failure  that causes  interruptions  in our
operations  could have a material  adverse  effect on our  business,  results of
operations and financial  condition.  In  particular,  a failure at our New York
office, if prolonged,  could result in reduced  revenues,  loss of customers and
damage to our  reputation.  We have an aggressive  and stable  back-up plan that
encompasses daily full backups of all server platforms - both  inter-company and
hosting  devices.  We have  contracted an off-site  storage  vendor to store the
backup off-site in an elements-proof  storage facility outside the New York City
area. This rotation occurs on a weekly basis. We have the ability to retrieve at
any time  the data  back  onsite  if a need to do so  should  ever  arise.  This
facility also provides  multiple network  environments if ever the need arose to
duplicate  a server at their  location  due to the  inability  to do so at THINK
(fire, flood, etc.). The automated backup process is accessible by only the most
senior members of our corporate  technology  services  department.  Any of these
events  could  have a  material  adverse  effect  on our  business,  results  of
operations  and  financial  condition.  Although we carry  property and business
interruption insurance to cover our operations, the coverage may not be adequate
to compensate the losses that may occur.

     OUR FIXED-PRICE CONTRACTS INVOLVE FINANCIAL RISK

     We generate most of our project revenues on a fixed fee-for-service  basis.
We assume greater  financial  risk on fixed-price  type contracts than on either
time-and-material  or  cost-reimbursable  contracts.  Failure  to  document  the
project properly,  anticipate  technical problems,  estimate costs accurately or
control costs during performance of a fixed-price contract may reduce our profit
or cause a loss. However,  if we do not accurately  anticipate the progress of a
number of  significant  revenue-generating  projects,  our business,  results of
operations and financial condition could be materially adversely affected.

     WE MAY HAVE CONFLICTS OF INTEREST

     Conflicts  of interest are  inherent in certain  segments of the  marketing
communications industry,  particularly in advertising. THINK has in the past and
will  in the  future  be  unable  to  pursue  potential  advertising  and  other
opportunities  because such opportunities will require THINK to provide services
to direct  competitors  of existing  THINK  clients.  In  addition,  THINK risks
alienating  or straining  relationships  with  existing  clients each time THINK
agrees to provide  services to indirect  competitors  of existing THINK clients.
Conflicts of interest may  jeopardize  the stability of revenues  generated from
existing  clients and  preclude  access to business  prospects,  either of which
developments could have a material adverse effect on THINK's business, financial
condition and results of operations.


                                       8
<PAGE>

     WE MAY BE SUBJECT TO LEGAL LIABILITY TO OUR CLIENTS

     Many of our consulting engagements involve the development,  implementation
and  maintenance  of  applications  that are critical to the  operations  of our
clients'  businesses.  Our failure or inability to meet a client's  expectations
could  injure  our  business  reputation  or result  in a claim for  substantial
damages  against us,  whether or not we are  responsible  for such  failure.  We
attempt to limit  contractually our damages arising from negligent acts, errors,
mistakes or omissions in rendering our services.  These contractual  protections
may not,  however,  be enforceable in all instances and may not otherwise  fully
protect us from liability for damages.  We maintain general liability  insurance
coverage,  including  coverage  for errors  and  omissions.  Nevertheless,  this
coverage may not continue to be  available  on  reasonable  terms and may not be
available in amounts  sufficient to cover one or more large claims. In addition,
the insurer may disclaim coverage as to any future claim. Our business,  results
of operations and financial  condition may be materially  adversely  affected if
one or more large  claims are  asserted  against us that are  uninsured,  exceed
available  insurance  coverage or result in changes to our  insurance  policies,
including premium increases.

     LOSS OF KEY MANAGEMENT PERSONNEL COULD ADVERSELY AFFECT OUR BUSINESS

     THINK's   operations   depend  on  the  continued  efforts  of  its  senior
management,  including  Ronald  Bloom,  THINK's  chairman  and  chief  executive
officer. Mr. Bloom performs significant marketing, sales and product development
functions.  The  loss  of the  services  of any of  THINK's  officers  could  be
detrimental to THINK.  Mr. Bloom and certain other members of senior  management
have entered into employment  agreements with THINK. Several of these agreements
contain noncompete provisions that may not be enforceable in certain states.

     Qualified  employees are in great demand and are likely to remain a limited
resource  for the  foreseeable  future.  Competition  for skilled  creative  and
technical  talent is intense.  THINK may not be  successful  in  attracting  and
retaining such personnel.  In addition, our ability to generate revenues relates
directly to the number and expertise of the personnel that are available to work
on our projects.  Any failure by THINK to retain  existing  employees or to hire
new employees when necessary  could have a material  adverse effect upon THINK's
business, financial condition and results of operations.

     IMPACT OF YEAR 2000


     During  calendar 1999 we have been,  and continue to be, engaged in efforts
to identify and remediate our exposure to the impact of the year 2000 ("Y2K") on
our  computer  hardware  and  software  systems.  The Y2K issue is the result of
computer  programs  being written using two digits,  rather than four, to define
the applicable  year. Any of the THINK's  computer  programs that have two digit
date sensitive software may encounter system failures or miscalculations if date
entry of "00" is  recognized  as the year 1900 rather than 2000.  The failure of
our critical  computer systems to properly  recognize the year 2000 could result
in the  interruption of THINK's  operations and have material adverse affects on
our financial position and results of operations.

     We have studied the importance to THINK's  operations our various  hardware
and  software  systems,  and are giving  priority  to the  remediation  of those
systems that have been deemed critical.  Currently,  THINK  personnel,  with the
assistance of  consultants  from  AnswerThink,  are reviewing  THINK's  critical
hardware and software  systems to identify  those with  potential Y2K issues and
develop remediation plans. In general, THINK's systems for processing accounting
data, and for hosting the Internet functions of clients,  are the systems likely
to contain Y2K issues, while our other software and hardware systems, because of
the relative newness,  are already Y2K compliant.  To date THINK's  expenditures
for the study and remediation of our Y2K issues,  which, except of the costs for
the purchase of new software or the purchase or lease of new hardware, are being
expensed as incurred, have not been material.

     In  some  instances  the  remediation  of a  system's  Y2K  issue  will  be
accomplished  by the  correction  of code  within  the  software.  This  will be
performed by THINK's  personnel  with the  assistance  of the  consultants  from
AnswerThink.  In other instances, the nature or degree of the Y2K non-compliance
within a system  will  require the  replacement  of the  hardware  or  software.
THINK's initial Y2K  remediation  plan was revised when we reached the agreement
for the  proposed  merger with  AnswerThink.  This is because,  if the merger is
completed,  many of the our  systems  which  may  contain  Y2K  issues  would be
replaced by software and hardware  systems  currently used by AnswerThink  which
are more  advanced  than that of THINK's and which are  already  Y2K  compliant.
Accordingly,  THINK's  revised Y2K plan calls for the remediation of many of our
Y2K issues  through the  conversion to  AnswerThink  systems prior to January 1,
2000,  and we believe that if the merger is approved on the  schedule  currently
contemplated that such conversion can be completed without material expenditures
(including  revenues lost due to the use of THINK and AnswerThink  personnel for
this internal project) prior to January 1, 2000.

     In the event the proposed  merger with  AnswerThink is not approved,  THINK
will  engage  AnswerThink  on a  consulting  basis to  complete  the  study  and
remediation of the our software and hardware systems.  AnswerThink has expertise
in this area,  and THINK believes that the  remediation  of it critical  systems
could be completed by January 1, 2000.  THINK currently  estimates that the cost
of engaging  AnswerThink  for this  purpose,  and for  purchasing  any  required
software or hardware, would approximate $500,000 to $1,000,000.

     As a part of our  Y2K  project  THINK  has  also  been  addressing  the Y2K
readiness  of  vendors  and  other  third  parties  deemed   critical  to  THINK
operations.  We have been,  and continue  to,  inquire of and receive from these
vendors  information on their Y2K  compliance.  These efforts will continue into
the fourth  quarter of  calender  1999.  To date  THINK has not  identified  any
critical vendor or third party that presents a material Y2K readiness  issue. If
a critical  vendor or third party is found to not be Y2K ready,  we will seek to
convert to the use of an alternative  vendor.  In that regard, in many instances
THINK, assuming the completion of the merger with AnswerThink,  might convert to
a vendor or third party with which AnswerThink already has a relationship.


     THINK is also in the process of developing contingency plans for Y2K issues
that are not  successfully  identified and  remediated by the efforts  described
above.  Those  contingency  plans have not yet been fully developed.  We believe
that we will be able to successfully  address all critical Y2K issues by January
1, 2000.  However there can be no assurance that all Y2K issues will be resolved
by that date, and THINK's failure to successfully identify and remediate all Y2K
issues by January 1, 2000 could lead to an  interruption  of our  operations and
have a  material  adverse  effect  on our  financial  position  and  results  of
operations.


                                       9
<PAGE>


     THE MARKET PRICE OF OUR COMMON SHARES MAY BE HIGHLY VOLATILE


     The  trading  price of THINK's  Common  Stock has been and is  expected  to
continue  to  be  subject  to  extreme   fluctuations.   This  may  result  from
business-related issues such as:

     o    quarterly variations in operating results;

     o    the timing of commencement or completion of client projects;

     o    reductions   or  increases  in  client   spending  on  marketing   and
          communication services;

     o    announcements or new services or business acquisitions by THINK or its
          competitors; or

     o    the gain or loss of client accounts.

          This may also result from stock market-related influences, such as:

     o    changes in estimates of securities analysts;

     o    the presence or absence of short-selling of THINK's common stock; and

     o    events   affecting  other  companies  that  the  market  deems  to  be
          comparable to THINK.

     In  addition,  the stock market has from time to time  experienced  extreme
price and volume  fluctuations that have particularly  affected the market price
of many  technology-oriented  companies  and that often have been  unrelated  or
disproportionate  to the operating  performance of these companies.  These broad
market  fluctuations  may  adversely  affect the market price of THINK's  common
stock.  As a result,  the trading price of our common stock may not remain at or
near its current level.


                                       10

<PAGE>

     FUTURE SALES OF COMMON STOCK COULD DILUTE THE OUTSTANDING COMMON SHARES AND
THEREBY CAUSE OUR STOCK TO DECLINE

     Existing  stockholders  can sell  outstanding  shares of  common  stock and
shares that may be issued on exercise of outstanding  options and warrants under
Rule 144 of the Securities  Act of 1933, as amended,  or through the exercise of
outstanding registration rights. These sales, or the perception that these sales
could occur,  could have an adverse effect on the price of our common stock.  In
addition to the  1,681,977  shares of common  stock  offered  hereby,  shares of
common stock will be eligible for sale in the public market under Rule 144 based
on THINK's  obligation to make certain  earnout  payments in connection with our
previous  acquisitions or with the acceleration of earnout payments  pursuant to
the agreement and plan of merger between THINK and AnswerThink Consulting Group,
Inc.

     ANTI-TAKEOVER PROVISIONS COULD MAKE A THIRD-PARTY ACQUISITION DIFFICULT

     THINK's  certificate  of  incorporation  authorizes  the  issuance of up to
5,000,000  shares of preferred  stock with such rights and preferences as may be
determined from time to time by our board of directors.  Accordingly,  our board
of directors  may issue shares of preferred  stock with  dividend,  liquidation,
conversion,  voting or other rights  without  stockholder  approval.  This could
adversely  affect  the  voting  power or other  rights of the  holders of common
stock.  Although  we do not  currently  intend to issue any shares of  preferred
stock, we may do so in the future.

     In addition, our certificate of incorporation and bylaws contain provisions
that may  discourage  certain  transactions  involving  an actual or  threatened
change in control of THINK. The bylaws prescribe the manner in which stockholder
proposals may be presented for consideration at meetings of stockholders.  THINK
is  also  subject  to  a  Delaware  statute  regarding  business   combinations.
Notwithstanding the merger with AnswerThink, any of these provisions may make it
more difficult, or discourage an acquisition or change in control of THINK.

     WE DO NOT INTEND TO PAY DIVIDENDS IN THE FORESEEABLE FUTURE

     THINK  has  not  paid  any   dividends   on  its  common  stock  since  its
incorporation.  THINK  anticipates  that, for the  foreseeable  future,  working
capital  and  earnings,  if any,  will be retained  for use in THINK's  business
operations and in the expansion of its business.

     RISKS RELATING TO THE ANSWERTHINK MERGER

     On June 24,  1999,  we entered  into an  agreement  and plan of merger with
AnswerThink  Consulting Group, Inc. We expect to close the merger in the fall of
1999.  The  closing is subject to  conditions,  including  customary  regulatory
approvals,  approval by our stockholders and AnswerThink's  stockholders.  There
are numerous risks associated with the AnswerThink transaction:

     THE VALUE OF THE ANSWERTHINK  COMMON STOCK OUR STOCKHOLDERS WILL RECEIVE IN
THE MERGER  COULD BE REDUCED IF THE MARKET VALUE OF  ANSWERTHINK'S  COMMON STOCK
DECREASES.

     When we  complete  the  merger,  each  share of our  common  stock  will be
exchanged for 0.70 of a share of AnswerThink  common stock.  This exchange ratio
is fixed and will not be adjusted if the market  price of  AnswerThink's  common
stock  changes.  Before the  merger's  closing,  if  AnswerThink's  stock  price
decreases,  our  stockholders  will  receive  less value for their shares of our
common stock that are  exchanged in the merger.  Also,  we are not  permitted to
abandon the merger or resolicit our  stockholders'  approval  solely  because of
changes  in the market  price of  AnswerThink  common  stock.  Accordingly,  the
specific value of AnswerThink  common stock our  stockholders  will receive upon
the merger's completion may decrease.

     WE MAY NOT REALIZE THE MERGER'S POTENTIAL BENEFITS.

     We entered into the merger  agreement with AnswerThink with the expectation
that the merger will result in benefits and potential cost savings.  We can only
achieve  these  benefits  and  savings  if  we  can  integrate  our  technology,
operations and personnel timely and  efficiently.  If we fail to do this, we may
lose  customers  or key  employees.  This  integration  could  also  divert  our
management's  attention from operations.  Among the challenges  involved in this
integration is demonstrating to our customers that the merger will not result in
adverse changes in client service  standards or business  focus,  and persuading
our personnel that our business  cultures are compatible.  We may not be able to
integrate  successfully  with  AnswerThink and may not be able to realize any of
the merger's  anticipated  benefits or cost savings.  The failure to do so could
impair AnswerThink's finances and business prospects after the merger.

                                       11

<PAGE>

     OUR EXECUTIVE  OFFICERS AND DIRECTORS  HAVE  DIFFERENT  INTERESTS  FROM OUR
SHAREHOLDERS IN CONNECTION WITH THE MERGER.

     Our  directors  and  executive  officers  have  interests in the merger and
participate in certain  arrangements that are different from, or are in addition
to,   those   of  our   stockholders   generally.   These   include   continuing
indemnification  against certain  liabilities.  Also, Ronald Bloom, our Chairman
and Chief Executive Officer, will become a director of AnswerThink if the merger
closes. As a result, these directors and executive officers could be more likely
to vote to approve the merger agreement and the merger than if they did not hold
these interests.

     WE MAY LOSE  RIGHTS  UNDER OUR  CONTRACTS  WITH THIRD  PARTIES IF WE DO NOT
OBTAIN CONSENTS AND WAIVERS.

     We  have  contracts  with  many  of our  suppliers,  customers,  licensors,
licensees,  and other business partners.  Under some of these contracts, we have
to obtain the consent,  waiver, or approval of these other parties in connection
with the merger  agreement.  If we cannot do so, we and AnswerThink may lose the
right to use  intellectual  property or other rights that are  necessary for the
operation  of our  business.  We have  agreed to use all  reasonable  efforts to
secure the necessary consents, waivers and approvals.  However, we cannot assure
you that we will be able to obtain all of the necessary consents,  waivers,  and
approvals. Our failure to do so could impair AnswerThink's finances and business
prospects.

     FAILURE TO COMPLETE THE MERGER.

     If we do not complete the merger, we may be subject to a number of material
risks, including the following:

     o    we may be required to pay  AnswerThink a termination  fee of either $6
          million or $3 million, depending on the circumstances;

     o    an option we granted to  AnswerThink to purchase  2,008,288  shares of
          our common stock for $18.50 per share may become exercisable; and

     o    the market  price of our common  stock may  decline to the extent that
          its current market price reflects a market  assumption that the merger
          will be completed.

Also, the public  announcement  of our failure to complete the merger could have
an  adverse  effect  on:

     o    our sales and operating results;

     o    our  ability to attract  and retain  key  management,  marketing,  and
          technical personnel; and


                                       12

<PAGE>


     o    progress of certain development projects.

You should note that we will have to pay the costs  related to the merger,  such
as legal,  accounting,  and financial  advisor fees, even if we do not close the
merger.


     If the merger is not consummated  and our board of directors  determines to
seek another merger or business  combination,  we cannot assure you that we will
be able to find a partner willing to pay an equivalent or more attractive  price
than the merger  consideration.  In addition,  while the merger  agreement is in
effect and subject to exceptions, we are prohibited from soliciting, initiating,
knowingly  encouraging,  or entering into  extraordinary  transactions such as a
merger, sale of assets, or other business  combination with any party other than
AnswerThink.  Furthermore, if the merger agreement is terminated and AnswerThink
exercises its option to purchase our common stock, we may not be able to account
for  future  transactions  as  a  "pooling  of  interests."  Consequently,  this
inability to obtain pooling of interests  accounting  treatment  could adversely
affect our ability to enter into future transactions.


                           FORWARD-LOOKING STATEMENTS

     This  prospectus   contains   statements   about   activities,   events  or
developments  which we expect  or  anticipate  will or may occur in the  future,
including:

o business strategies;                  o acquisitions of assets and businesses;
o industry trends;                      o financial performance; and
o market potential;                     o other matters


                                       13

<PAGE>

     We  also  use in this  prospectus  the  words  "intend  to,"  "anticipate,"
"expect," and similar  expressions  to identify  those types of  forward-looking
statements.  These  statements are based on certain  assumptions and analyses we
have made in light of our perception of historical trends,  current business and
economic  conditions and expected future  developments as well as other factors.
However,   whether  actual  results  and  developments  will  conform  with  our
expectations  and predictions is subject to a number of risks and  uncertainties
beyond our control, including:

o the risk factors discussed         o business opportunities,  or lack
  in this  prospectus;                 thereof, that may be presented to us; and

o general economic,  market          o other factors.
  or business conditions;

o changes in laws or regulations;


     Consequently,  we cannot assure you that the actual results or developments
we anticipate  will be realized or, even if  substantially  realized,  that they
will have the expected consequences to or effects on us. Additionally,  although
we  believe  that  it  is  likely  that  the  merger  with  AnswerThink  will be
completed on the terms contained in the merger agreement,  the future strategies
of the two  companies,  operating  on a  combined  basis,  may  differ  from the
strategies  THINK had been pursuing and which we would pursue if we continued to
operate alone. In that regard,  all discussions of our strategies,  risk factors
and  forward-looking  discussions in this  prospectus are based on the continued
operation of THINK alone (that is, without the completion of the proposed merger
with AnswerThink) unless otherwise indicated.


                              SELLING STOCKHOLDERS

     The selling stockholders each currently beneficially own approximately 6.8%
of our outstanding common stock. The selling stockholders acquired the shares of
our common stock as well as options and warrants to purchase  additional  shares
of common stock pursuant to the  securities  purchase  agreement  dated March 4,
1999 by and among THINK, Marshall Capital Management,  Inc. and Capital Ventures
International.  Under the terms of the securities  purchase  agreement,  we sold
871,142  shares of our common  stock and  warrants  to  purchase  an  additional
174,230  shares  of our  common  stock  for an  aggregate  purchase  price of $6
million.  The securities  purchase agreement also gave the selling  stockholders
the option,  for a one-year  period,  to purchase  up to an  additional  530,504
shares of our common  stock and  warrants  to  acquire  up to 106,101  shares of
common stock for a maximum aggregate purchase price of $5 million.


     The table below sets forth as of September 24, 1999:


     o    the name of each  selling  stockholder  who may sell our common  stock
          pursuant to this prospectus;

     o    the  number  of  shares of  common  stock  beneficially  owned by such
          selling stockholder prior to the offering;

     o    the  number of shares of common  stock to be  offered  by the  selling
          stockholder pursuant to this prospectus; and

     o    the number and percentage of shares of common stock to be beneficially
          owned by the selling stockholder after the offering.


                                       14
<PAGE>

<TABLE>
<CAPTION>
- ------------------------- ----------------------- ----------------------- ------------------ -----------------
    NAME OF SELLING         NUMBER OF SHARES           NUMBER OF          NUMBER OF SHARES    PERCENTAGE OF
      STOCKHOLDER          BENEFICIALLY OWNED     SHARES TO BE OFFERED1,2      TO BE          SHARES TO BE
                              PRIOR TO THE                                  BENEFICIALLY      BENEFICIALLY
                               OFFERING1,2                                  OWNED AFTER        OWNED AFTER
                                                                              OFFERING3         OFFERING3
- ------------------------- ----------------------- ----------------------- ------------------ -----------------
<S>                              <C>                     <C>                      <C>               <C>
Capital Ventures                 700,823                 700,823                  0                 0
International
- ------------------------- ----------------------- ----------------------- ------------------ -----------------
Marshall Capital                 700,823                 700,823                  0                 0
Management, Inc.
- ------------------------- ----------------------- ----------------------- ------------------ -----------------
</TABLE>

1    Beneficial  ownership  is  determined  in  accordance  with  rule  13d-3(d)
     promulgated by the Securities and Exchange  Commission under the Securities
     Exchange  Act of 1934,  as  amended.  Shares  not  outstanding  but  deemed
     beneficially  owned by virtue of the right of a person or group to  acquire
     them  within  60 days are  treated  as  outstanding  only for  purposes  of
     determining the number of shares and percent owned by such person or group.

2    Neither selling  stockholder is entitled to exercise the warrants  acquired
     or which may be acquired by such selling  stockholder  under the securities
     purchase  agreement by and among THINK and the selling  shareholders to the
     extent  that the  shares  of common  stock to be  received  by the  selling
     stockholder  upon such  exercise  would cause such selling  stockholder  to
     beneficially own more than 4.99% of our common stock. Therefore, the number
     of  shares  set  forth  herein  and  which  may  be  sold  by  the  selling
     stockholders pursuant to this prospectus may exceed the number of shares of
     common stock such selling  stockholder  would  otherwise  beneficially  own
     pursuant to Section 13(d) of the Exchange Act.

3    Assumes that all shares of our common stock to  be  offered are sold in the
     offering.

                              PLAN OF DISTRIBUTION

     We are  registering  the shares being offered  hereunder in connection with
the  securities  purchase  agreement  dated  March 4, 1999 by and  among  THINK,
Marshall  Capital  Management,  Inc.  and  Capital  Ventures  International.  In
connection  with this  securities  purchase  agreement,  both we and the selling
stockholders  have agreed to indemnify  the other against  certain  liabilities,
including liabilities under the Securities Act.

     The  selling  stockholders  (and their  respective  pledgees,  transferees,
donees or other  successors  in  interest)  may offer and sell the shares of our
common stock covered by this prospectus from time to time as follows:

     o    in the open market;

     o    on the NASDAQ National Market;


                                       15

<PAGE>

     o    in privately negotiated transactions;

     o    in an underwritten offering; or

     o    a combination of such methods or any other legally available means.

     Such sales may be made at varying prices  determined by reference to, among
other things:

     o    market prices prevailing at the time of the sale

     o    prices related to the then-prevailing market price; or

     o    negotiated prices.

     Negotiated transactions may include:

     o    purchases  by  a  broker-dealer   as  principal  and  resale  by  such
          broker-dealer for its account pursuant to this prospectus;

     o    ordinary  brokerage  transactions  and  transactions in which a broker
          solicits purchasers; or

     o    block trades in which a broker-dealer  so engaged will attempt to sell
          the  shares as agent but may take a  position  and resell a portion of
          the block as principal to facilitate the transaction.

     In  connection  with  distributions  of our common  stock,  either  selling
stockholder  may enter into hedging  transactions  with  broker-dealers  and the
broker-dealers  may engage in short  sales of our common  stock in the course of
hedging the positions they assume with the selling stockholders.  Either selling
stockholder may also sell our common stock short and deliver the common stock to
close out such short positions.  Either selling  stockholder may also enter into
option or other  transactions with  broker-dealers  that involve the delivery of
our  common  stock to the  broker-dealers,  which may then  resell or  otherwise
transfer such common stock.  Either selling  stockholder also may loan or pledge
our common  stock to a  broker-dealer  which may then sell our  common  stock so
loaned or upon a default  may sell or  otherwise  transfer  the  pledged  common
stock.

     Broker  dealers  may  receive  commissions  or  discounts  from the selling
stockholders  in amounts to be  negotiated  immediately  prior to the sale.  The
selling  stockholders and any broker  executing  selling orders on behalf of the
selling  stockholders may be deemed to be an "underwriter" within the meaning of
the Securities Act.  Commissions received by any such broker may be deemed to be
underwriting commissions under the Securities Act.


                                       16


<PAGE>

                                 USE OF PROCEEDS

     The  shares of common  stock  offered  through  this  prospectus  are being
registered for the account of the selling stockholders. Accordingly, we will not
receive any proceeds from the sale of the shares of common stock.  The principal
reason for this  offering  is to enable the selling  stockholders  to resell the
common  stock  acquired,  and to be  acquired,  under  the  securities  purchase
agreement between THINK, Marshall Capital Management,  Inc. and Capital Ventures
International.

                                  LEGAL MATTERS

     The validity of the common stock being  offered  hereby will be passed upon
for us by Akin, Gump, Straus, Hauer, & Feld, L.L.P. of Washington, D.C.

                                     EXPERTS


     The consolidated  financial  statements of THINK New Ideas  incorporated by
reference into this prospectus, are audited by Ernst & Young L.L.P., independent
auditors,   as  set  forth  in  their  report  thereon  included  therein.  Such
consolidated  financial  statements  are  incorporated  herein by  reference  in
reliance  upon such  report  given on the  authority  of such firm as experts in
accounting and auditing.

                       WHERE YOU CAN GET MORE INFORMATION

     We have filed a  registration  statement  with the  Securities and Exchange
Commission relating to the offering described in this prospectus.  As allowed by
the Securities and Exchange Commission's rules, this prospectus does not contain
all of the information that you can find in the registration statement.  You are
referred to the  registration  statement  and the  exhibits  thereto for further
information.  This  prospectus  is  qualified  in its  entirety  by  such  other
information.  A copy of the registration  statement,  including the exhibits and
schedules  thereto,  may be  inspected  without  charge at the public  reference
facilities of the Securities and Exchange Commission described below, and copies
of such  material  may be obtained  from such  office  upon  payment of the fees
prescribed by the Securities and Exchange Commission.

     We file reports, proxy statements and other information with the Securities
and Exchange  Commission.  Such reports,  proxy statements and other information
can be inspected and copied at the public reference facilities maintained by the
Securities and Exchange Commission at the following locations:


                                       17
<PAGE>

   Judiciary Plaza           New York Regional Office    Chicago Regional Office
450 Fifth Street, N.W.         7 World Trade Center          Citicorp Center
     Room 1024                    Suite 1300             500 West Madison Street
Washington, D.C. 20549         New York, NY 10048               Suite 1400
                                                            Chicago, IL 60661

     Copies of such  material  can also be  obtained  from the Public  Reference
Section of the  Securities  and Exchange  Commission at 450 Fifth Street,  N.W.,
Washington,  D.C.  20549,  upon payment of prescribed  rates.  Furthermore,  the
Securities and Exchange  Commission  maintains a web site at  http://www.sec.gov
that contains  reports,  proxy and information  statements and other information
regarding  registrants that file electronically with the Securities and Exchange
Commission.

     You may also obtain  information  on the  operation of the  Securities  and
Exchange  Commission's  Public  Reference  Room by calling  the  Securities  and
Exchange Commission at 1-800-SEC-0330.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  Securities  and  Exchange  Commission  allows  us to  "incorporate  by
reference" information into this prospectus by referring you to another document
filed  separately with the Securities and Exchange  Commission.  The information
incorporated by reference is deemed to be part of this prospectus except for any
information  superseded  by  information  in this  prospectus.  This  prospectus
incorporates  by  reference  the  documents  set  forth  below  that  have  been
previously  filed with the Securities and Exchange  Commission.  These documents
contain important information about us:


     (1)  our annual report on Form 10-KSB/A for the fiscal  year ended June 30,
          1999;

     (2)  our proxy statement for the special meeting of the  stockholders to be
          held on November 3, 1999; and


     (3)  our current  reports on Form 8-K and 8-KA dated July 13, 1998,  August
          14, 1998,  September 11, 1998, March 12, 1999, March 29, 1999 and June
          30, 1999;


     (4)  the  description  of the common stock  contained  in our  registration
          statement  filed under  Section 12 of the  Securities  Exchange Act on
          Form 8-A on November 21, 1996, as  incorporated  by reference from our
          registration  statement  on Form SB-2  filed on  September  26,  1996,
          Registration  No.  333-12795 and any amendment or report filed for the
          purpose of updating such description.



                                       18

<PAGE>

     This  prospectus  also  incorporates by reference all documents that may be
filed by us pursuant to Sections 12, 13(a),  13(c) 14 or 15(d) of the Securities
Exchange Act of 1934 between the date of this prospectus and prior to the filing
of a post-effective amendment which indicates that all securities offered hereby
have  been  sold or which  deregisters  all  securities  remaining  unsold.  Any
statement  contained  in  this  prospectus  or  in a  document  incorporated  by
reference  herein shall be deemed modified or superseded for all purposes to the
extent that a statement  contained in this  prospectus or in any other  document
which is also  incorporated  by reference  herein  modifies or  supersedes  such
statement.


     We will provide you, upon your written or oral  request,  a copy of any and
all of the information that has been or may be incorporated by reference in this
prospectus,   excluding  any  exhibits   unless  the  exhibit  is   specifically
incorporated by reference into such documents.  Your requests should be directed
to Think New Ideas, Inc., Attention:  Mary Acoury, Secretary, 45 W. 36th Street,
12th Floor,  New York,  New York 10018.  Ms. Acoury's  telephone number is (212)
629-6800.









                                       19
<PAGE>





                                1,681,977 SHARES




                                     [LOGO]




                              THINK NEW IDEAS, INC.







                                  COMMON STOCK

                                 ---------------

                                   PROSPECTUS

                                 ---------------








                               September 24, 1999








<PAGE>


                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  estimated  expenses  to be incurred  by THINK in  connection  with the
issuance and distribution of the securities  being  registered  pursuant to this
registration statement,  other than underwriting discounts and commissions,  are
estimated as follows:

   SEC Registration Fee..........................................     $ 7,248
   Listing Fees..................................................     $     0
   Printing Expenses.............................................     $     0
   Legal Fees and Expenses.......................................     $25,000
   Accountant's Fees and Expenses................................     $ 1,000
   Miscellaneous Expenses........................................     $   500
                                                                      ----------
   Total.........................................................     $33,748
                                                                      ==========

ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     Section 145 of the Delaware General  Corporation Law empowers a corporation
to indemnify its directors and officers and to purchase  insurance  with respect
to liability  arising out of their  capacity or status as directors and officers
provided  that this  provision  shall not  eliminate or limit the liability of a
director:

     o    for any breach of the director's duty of loyalty to the corporation or
          its stockholders;

     o    for acts or omissions not in good faith or which  involve  intentional
          misconduct or a knowing violation of law;

     o    arising under Section 174 of the Delaware General Corporation Law; or

     o    for any  transaction  from  which the  director  derived  an  improper
          personal benefit.

     The  Delaware   General   Corporation   Law  further   provides   that  the
indemnification  permitted thereunder shall not be deemed exclusive of any other
rights  to  which  the  directors  and  officers  may  be  entitled   under  the
corporation's bylaws, any agreement, vote of stockholders or otherwise.

     Article  Seven of  THINK's  Certificate  of  Incorporation  eliminates  the
personal  liability  of  directors  to the fullest  extent  permitted by Section
102(b)(7) of the Delaware General Corporation Law.

     Article XI of the THINK's  Bylaws states that we may advance costs incurred
by  officers   and   directors  in  their   defense  of  any  civil,   criminal,
administrative  or  investigative  action  or  proceeding  arising  out of their
capacity or status as directors and officers.

     The effect of the  foregoing is to require us to indemnify our officers and
directors  for any claim  arising  against  any such  person  in their  official
capacities if such person acted in good faith and in a manner that he reasonably
believed to be in or not opposed to the best interests of the corporation,  and,
with respect to any criminal  action or proceeding,  had no reasonable  cause to
believe his conduct was unlawful.

                                     II-1
<PAGE>

ITEM 16.  EXHIBITS

Exhibit No.

     4.1  Securities  purchase agreement dated March 4, 1999 by and among THINK,
          Marshall Capital Management,  Inc. and Capital Ventures  International
          (1)

     4.2  Registration  rights agreement dated March 4, 1999 by and among THINK,
          Marshall Capital Management,  Inc. and Capital Ventures  International
          (1)


     5.1  Opinion of Akin, Gump, Strauss, Hauer & Feld, L.L.P.(2)

     23.1 Consent of Akin,  Gump,  Strauss,  Hauer & Feld,  L.L.P.  (included in
          Exhibit 5.1)(2)


     23.2 Consent of Ernst & Young, L.L.P., Independent Accountants



- --------------------------------------------------------------------------------


     (1)  Incorporated by reference to the Current Report on Form 8-K,  as filed
          on March 12, 1999.

     (2)  Incorporated by reference to the Form S-3, as filed on June 30, 1999.

ITEM 17.  UNDERTAKINGS.

(A) We hereby undertake:

(1) To  file,  during  any  period  in which  we  offer  or sell  securities,  a
post-effective amendment to this registration statement to:

     (i)  Include any prospectus  required by section 10(a)(3) of the Securities
          Act;

     (ii) Reflect in the prospectus any facts or events which,  individually  or
          together,  represent a fundamental  change in the  information  in the
          registration statement.

    (iii) Include any additional or changed material  information on the plan of
          distribution.

(2)  For   determining   liability   under  the   Securities   Act,  treat  each
post-effective  amendment  as a new  registration  statement  of the  securities
offered,  and the offering of the securities at that time to be the initial bona
fide offering.

(3) File a  post-effective  amendment  to remove  from  registration  any of the
securities that remain unsold at the end of the offering.

                                     II-2
<PAGE>

(B)  We  hereby  undertake  to  supplement  the  prospectus,   for  purposes  of
determining  any liability  under the Securities  Act, each filing of our annual
report pursuant to section 13(a) or section 15(d) of the Securities Exchange Act
(and, where applicable,  each filing of an employee benefit plan's annual report
pursuant to section 15(d) of the Securities  Exchange Act) that is  incorporated
by  reference  in  the  registration  statement  shall  be  deemed  to  be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering  of such  securities  at that  time  shall  be the  initial  bona  fide
offering.

(C) Insofar as indemnification  for liabilities arising under the Securities Act
may be permitted to directors,  officers and controlling persons of THINK to the
foregoing provisions,  or otherwise, we have been advised that in the opinion of
the Securities and Exchange  Commission such  indemnification  is against public
policy as expressed in the Securities Act and is, therefore,  unenforceable.  In
the event that a claim for indemnification  against such liabilities (other than
the  payment by THINK of expenses  incurred  or paid by a  director,  officer or
controlling  person of THINK in the  successful  defense of any action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection  with the  securities  being  registered,  THINK will,  unless in the
opinion of its counsel  the matter has been  settled by  controlling  precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act and will be governed by the final adjudication of such issue.

                                     II-3
<PAGE>



                                   SIGNATURES


     In accordance with the  requirements  of the Securities Act of 1933,  THINK
hereby certifies that it has reasonable  grounds to believe that it meets all of
the requirements for filing Form S-3 and authorizes this registration  statement
to be signed on its behalf by the undersigned, thereunto duly authorized, in the
City of New York, State of New York, on September 24, 1999.


                                                 Think New Ideas, Inc.



                                                  By: /s/  DANIEL NICHOLAS
                                                      -------------------
                                                        (Daniel Nicholas)
                                                        Chief Financial Officer

     In  accordance   with  the   requirements   of  the  Securities  Act,  this
registration statement was signed by the following persons in the capacities and
on the dates stated.


<TABLE>
<CAPTION>

       SIGNATURE                                             TITLE                            DATE
       ---------                                             -----                            ----

<S>                                               <C>                                  <C>
/s/ Ronald Bloom                                  Chief Executive Officer              September 24, 1999
- ----------------------------------                and  Director,  (Principal
    (Ronald Bloom)                                Executive Officer)

/s/ Ronald Bloom (attorney-in-fact)                                                    September 24, 1999
- ----------------------------------
    (Adam Curry)                                  Chief Technology Officer and
                                                  Director


/s/ Daniel Nicholas                               Chief Financial Officer, (Principal  September 24, 1999
- ----------------------------------                Financial and Accounting Officer)
    (Daniel Nicholas)

/s/ Ronald Bloom (attorney-in-fact)               Director                             September 24, 1999
- ----------------------------------
    (Barry Wagner)

/s/ Ronald Bloom (attorney-in-fact)               Director                             September 24, 1999
- ----------------------------------
    (Richard Char)

/s/ Ronald Bloom (attorney-in-fact)               Chief Creative Officer and Director  September 24, 1999
- ----------------------------------
    (Larry Kopald)

/s/ Ronald Bloom (attorney-in-fact)               Director                             September 24, 1999
- ----------------------------------
    (Scott Metcalf)

/s/ Ronald Bloom (attorney-in-fact)               Director                             September 24, 1999
- ----------------------------------
   (Ken Orton)

                                       II-4
</TABLE>



                                                          Exhibit 23.2

                         CONSENT OF INDEPENDENT AUDITORS


         Re:      THINK New Ideas, Inc.
                  Registration Statement on Form S-3/A


     We consent to the reference to our firm under the caption  "Experts" in the
Registration  Statement (Form S-3/A) and related  Prospectus of THINK New Ideas,
Inc. for the  registration  of  1,681,977  shares of its common stock and to the
incorporation  by reference  therein of our report  dated August 13, 1999,  with
respect  to the  consolidated  financial  statements  of THINK New  Ideas,  Inc.
included in its Annual Report (Form  10-KSB/A) for the year ended June 30, 1999,
filed with the Securities and Exchange Commission.

                                                     Ernst & Young, L.L.P.

New York, New York
September 24, 1999



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