HEARTLAND COMMUNICATIONS & MANAGEMENT INC
S-1/A, 1997-12-04
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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<PAGE>

As filed with the Securities and Exchange              Registration No. 333-8935
    Commission on December 4, 1997
- --------------------------------------------------------------------------------


                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                           ------------------------


                        PRE-EFFECTIVE AMENDMENT NO. 2
                   TO THE FORM S-1 REGISTRATION STATEMENT
                       UNDER THE SECURITIES ACT OF 1933

                           ------------------------


                 HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.

           (Exact name of registrant as specified in its charter)


Delaware                             2721                         54-1799019
- --------                        -------------                     ----------
(State or Other               (Primary Standard                   (IRS Employer
Jurisdiction of           Industrial Classification               Identification
Incorporation or                    Number)                       Number)
Organization)

                           ------------------------


                   1320 Old Chain Bridge Road -- Suite 220
                           McLean, Virginia  22101
                               (703) 883-1836
             (Address, including zip code, and telephone number,
       including area code, of registrant's principal executive office)


                           ------------------------


                                   Copy To:

                             Carl N. Duncan, Esq.
                          Duncan, Blum & Associates
                            5718 Tanglewood Drive
                           Bethesda, Maryland 20817
                                (301) 263-0200
                                 

        Approximate date of commencement of proposed sale to the public:
             As soon as practicable after the effective date of the
                            Registration Statement

    If any of the securities being registered on this Form are to be offered 
        on a delayed or continuous basis pursuant to Rule 415 under the 
             Securities Act of 1933, check the following box:  [x].
                                 
                                 
- --------------------------------------------------------------------------------

    The Registrant hereby amends this Registration Statement on such date or 
   dates as may be necessary to delay its effective date until the Registrant 
     shall file an amendment which specifically states that the Registration 
   Statement shall thereafter become effective in accordans with Section 8 (a) 
     of the Securities Act of 1933 or until the Registration Statement shall 
    become effective on such date as the Securities and Exchange commission,
             acting pursuant to and section 8(a), may determine.



<PAGE>
                  HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.
                            CROSS REFERENCE SHEET 
             (Showing Location in the Prospectus of Information
                        Required by Items of Form S-1)
                                 
                                 
 An asterisk (*) under "Caption in Prospectus" indicates that the answer to 
the item of Form S-1 Part I is negative or inapplicable.

<TABLE>
<CAPTION>

Items in Form S-1                                                       Caption in Prospectus
- -----------------                                                       ---------------------
<S>                                                                     <C>

1.   Forepart of the Registration Statement
     and Outside Front Cover of Prospectus............................  Front Cover Page

2.   Inside Front and Outside Back Cover
     Pages of Prospectus..............................................  Front Cover Page; Risk Factors

3.   Summary Information and Risk Factors.............................  Summary; Risk Factors

4.   Use of Proceeds..................................................  Application of Proceeds

5.   Determination of Offering Price..................................  Cover Page

6.   Dilution.........................................................  Dilution

7.   Selling Security Holders.........................................  *

8.   Plan of Distribution.............................................  Plan of Distribution

9.   Description of Securities to be
     Registered.......................................................  Cover Page; Description of Capital Stock

10.  Interest of Named Experts and Counsel............................  Conflicts of Interest

11.  Information with Respect                                           Cover Page; Summary; 
     to the Registrant................................................  The Company; Description of Capital Stock
               
12.  Disclosure of Commission Position on                               Fiduciary Responsibility of
     Indemnification for Securities Act                                 Company's Management;
     Liabilities......................................................  Description of Capital Stock


</TABLE>

<PAGE>

   
PROSPECTUS              $12,500,000                        DECEMBER 4, 1997
    
                           2,500,000 Shares of Common Stock

                     HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.
   
    2,500,000 shares of common stock (the "Shares") are being offered hereby 
by Heartland Communications & Management, Inc., a Delaware corporation (the 
"Company), on a best-efforts, minimum-maximum basis.  (See "Plan of 
Distribution.")  The Company will be engaged in a broad-based communications 
and management business aimed at specific targeted markets,  including the 
development, production, marketing and syndication of advertising-supported 
broadcast programs and print products.  (See "The Company -- Specific 
Projects Under Consideration.")  These products are designed to meet the 
expanding needs of the media business for creative content -- especially in 
those segments, e.g., AM radio and newspaper publishing, in which syndicated 
alternatives to locally-produced content are financially attractive.  (See 
"Prospectus summary -The Offering - Application of Proceeds.")  At the 
present time, all such investment opportunities are contingent on the 
successful completion of this offering.  Each of the currently contemplated 
joint ventures requires the Company's investment to be substantially repaid 
before any revenue sharing occurs with the creators of the idea(s).
    

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES 
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE 
ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY 
IS A CRIMINAL OFFENSE.

NO PERSON IS AUTHORIZED TO GIVE ANY INFORMATION NOT CONTAINED IN THE 
PROSPECTUS IN CONNECTION WITH THIS OFFERING AND, IF GIVEN OR MADE, SUCH 
INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN 
AUTHORIZED.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER BY ANY PERSON 
WITHIN ANY JURISDICTION TO ANY PERSON TO WHOM SUCH OFFER WOULD BE UNLAWFUL.

                               MANAGING PLACEMENT AGENT
                            NORTHRIDGE CAPITAL CORPORATION
                                           
                                           
     Unless earlier terminated, the Initial Offering Period will be up to two 
(2) months from the date hereof unless, in the sole discretion of the Company 
and Selling Agent, it is extended for periods up to a total of seven (7) 
additional months.  The Company is offering a minimum of $2,000,000 up to a 
maximum of $12,500,000 of such Shares.  (See "Plan of Distribution.")  The 
date that (1) subscriptions for a minimum of $2,000,000 in Shares have been 
received and (2) the Company has accepted such subscriptions will mark the 
end of the Initial Offering Period.   As described in greater detail in "Plan 
of Distribution," the offering is being made pursuant to a Registration 
Statement which may be extended for  additional  periods which will, in the 
aggregate, not exceed 18 months from the date of this Prospectus (the 
"Continuous Offering Period").   (See "Risk Factors -- No Market For The 
Company's Shares; Non-Transferability Of Shares Until This Offering Period 
Ends.").  During both the Initial and Continuous  Offering Periods, Shares 
will be offered at $5.00 per share, inclusive of an 8% selling commission 
(the "Selling Price").  (See "Notes to the Cover Page.")  If a minimum of 
$2,000,000 of Shares is not sold during the Initial Offering Period (as it 
may be extended), investor funds will be promptly returned with all  interest 
earned thereon.  The minimum purchase is $5,000 (except that the Company, in 
its discretion, may accept IRA accounts with lesser amounts); additional 
purchases by existing Shareholders may be made in the amount of $1,000 or 
more.
    
    See "Risk Factors" for certain factors that should be considered by 
prospective investors.

<PAGE>

                        THESE ARE SPECULATIVE SECURITIES
                                           
Potential investors in the Company are advised that an investment in its Shares
is subject to the following considerations, among others:

o   Communications and/or management companies can be speculative and volatile
    and involve significant risks, including those discussed in "Risk Factors."
   
o   Specifically, prospective investors are advised that the Company's auditors
    have issued an opinion ( as is true for all developmental stage entities) 
    which raises questions about the Company's ability to continue as a "going 
    concern".  (See "Risk Factors - Going Concern Report Of Certified Public 
    Accountants.")
    
o   The Company has not had significant prior operations, and market acceptance
    is beyond the control of management.  (See "The Company" and "Risk
    Factors.")
o   Certain conflicts of interest exist in the management of the Company. (See
    "Conflicts Of Interest.")
o   The success of the Company is dependent on its management. (See "The
    Company -- Management" and "Risk Factors -- Reliance On Management.")
o   Investors are advised that the Company is a developmental state company
    and, as such, is the subject of a "going concern" opinion from its
    accountants.  (See Financial Statements, Appendix I.)

   
<TABLE>
<CAPTION>


                               Price to Public During Initial Offering          Selling          
                                           Period (1)(2)(3)                Commission (2)(3)      Proceeds to Company (3)
<S>                            <C>                                         <C>                    <C>
- -------------------------------------------------------------------------------------------------------------------------
Per Share                                        $5.00                         $0.40                      $4.60
- -------------------------------------------------------------------------------------------------------------------------
Total Minimum                                  $2,000,000                     $160,000                 $1,840,000
- -------------------------------------------------------------------------------------------------------------------------
Total Maximum                                 $12,500,000                    $1,000.000                $11,500,000
- -------------------------------------------------------------------------------------------------------------------------
</TABLE>
    

   
(1) During this Offering Period, there is a $5,000 minimum (except that the
    Company, in its discretion, may accept IRA accounts with lesser amounts and
    existing Shareholders may make additional purchases in the amount of $1,000
    or more).
(2) A selling commission of 8 % will be paid on all Shares sold.  The Company
    has agreed to indemnify the Managing Placement Agent  (and any additional
    Placement Agents) against certain liabilities, including any that may exist
    under the Securities Act of 1933.  (See "Plan Of Distribution.")
(3) These amounts are before deducting offering expenses (estimated at $205,000
    in the case of the minimum offering and $1,112,500 in the case of the
    maximum offering payable by the Company.)

    Until March     , 1998 (90 days after the date hereof), any broker-dealer
effecting transactions in the Shares, whether or not participating in this
distribution, may be required to deliver a current copy of this Prospectus. 
This is in addition to the obligation of dealers to deliver a copy of this
Prospectus when acting as underwriters and with respect to any unsold allotments
or subscriptions.

    Neither the delivery of this Prospectus nor any sale made hereunder 
shall, under any circumstances, create any implication that the information 
herein is correct as of any time subsequent to the date hereof or that there 
has been no change in the affairs of the Company since such date or, in the 
case of information incorporated herein or therein by reference, the date of 
filing with the Securities and Exchange Commission.
    

                               INVESTMENT REQUIREMENTS

    Subscriptions for the purchase of the Shares offered hereby are subject 
to the following conditions:

   
(1) The minimum initial purchase is $5,000 subject to discretion of the 
Company to accept less.  (See "Plan Of Distribution.")  There is generally no 
limit on the maximum number of Shares that may be purchased by any one 
investor, except as limited by applicable regulatory considerations.  (See, 
for example, "ERISA Considerations.")
    

(2) To ensure enforcement of the investment requirements associated with this 
offering, each purchaser must represent in the Subscription Agreement and 
Power of Attorney that he has (a) a net worth of at least $100,000 (exclusive 
of home, furnishings and automobiles) or (b) a net worth of at least $50,000 
(similarly calculated) and an annual adjusted gross income of not less than 
$25,000.  The Administrators of securities laws of certain states have 
imposed 

                                       2
<PAGE>

additional suitability requirements for investments by residents of such 
states. This may include restrictions on transfer to those who meet initial 
suitability requirements. (See Annex to the Subscription Agreement and Power 
of Attorney).

   
(3) For example and specifically, the Commissioner of Corporations of the 
state of California has imposed investor suitability standards of a minimum 
of $65,000 annual gross income and $250,000 net worth or, in the alternative, 
minimum net worth of $500,000.  (Net worth excludes principal residence, home 
furnishings and automobiles.)  In addition, the investor's total purchase of 
securities may not exceed 10% of his or her net worth." (See also Annex to 
the Subscription Agreement.)
    

(4) In the case of a pension, profit sharing plan or trust or any 
tax-deferred or tax-exempt entity, including retirement plans, the trustee or 
custodian must represent that he, she or it is authorized to execute such 
subscription on behalf of the plan and that such investment is not prohibited 
by law or the plan's governing documents.

(5)The Company may reject any subscription.  All subscriptions received are 
irrevocable.

   
(6) The Company and any Placement Agent must have reasonable grounds to 
believe, on the basis of information obtained from the purchaser concerning 
his financial situation and needs and any other information known by the 
Company and/or any Placement Agent, that (a) the purchaser is or will be in a 
financial position appropriate to enable him to realize to a significant 
extent the benefits described in the Prospectus; (b) the purchaser has a net 
worth sufficient to sustain the risks inherent in an investment in the 
Company, including possible losses on their investment and lack of liquidity; 
and (c) the Company is otherwise a suitable investment for the purchaser.
    

(7) Shares will be legended to restrict transfer until the offering 
terminates and may be subject to restrictions on transfers thereafter to 
persons who meet specified suitability requirements.  This may reduce the 
possibility of any trading market developing in the Shares for an additional 
period of time after the close of the offering.  (See "Risk Factors - No 
Market For The Company's Shares; Non-Transferability Of Shares Until This 
Offering Period Ends.")

    Following the conclusion of each calendar (which is also the fiscal) 
year, Shareholders will receive an annual report, including a balance sheet, 
statements of operations, cash flows and Shareholders' equity and related 
footnotes.  The financial statements contained in the annual report will be 
audited by the Company's independent certified public accountants.  Unaudited 
quarterly reports on operations also will  be distributed to Shareholders or 
made available through E-Mail and/or the Internet.

                     [Balance of Page Left Intentionally Blank.]
                                           


                                       3
<PAGE>


   
                                  TABLE OF CONTENTS
Descriptive Title                                                   Page
- ------------------                                                  ----

INVESTMENT REQUIREMENTS ...........................................   2 

PROSPECTUS SUMMARY.................................................   6

SUMMARY FINANCIAL DATA.............................................   7

PRO FORMA FINANCIAL INFORMATION....................................   9

INTRODUCTORY STATEMENT: WHO SHOULD INVEST..........................   9

RISK FACTORS.......................................................   9

CONFLICTS OF INTEREST..............................................  14

FIDUCIARY RESPONSIBILITY OF THE COMPANY'S MANAGEMENT...............  19

THE COMPANY........................................................  20

    General........................................................  20

    Introduction...................................................  20

    Specific Opportunities under Consideration.....................  22

    Fairness  Of Consideration.....................................  29

    Management.....................................................  29

    Professional Advisors..........................................  34


    Remuneration...................................................  35

    Employee Benefits..............................................  35

    Employee Agreements............................................  36

    Employees......................................................  36

    Property.......................................................  36

    Litigation.....................................................  36

    Securities Ownership Of Certain Beneficial 
      Owners And Management........................................  36

SELECTED FINANCIAL DATA............................................  38

MANAGEMENT'S DISCUSSION AND ANALYSIS OF 

FINANCIAL CONDITION AND RESULTS OF OPERATIONS......................  40

APPLICATION OF PROCEEDS............................................  49

ABSENCE OF PUBLIC MARKET AND DIVIDEND POLICY.......................  51

CAPITALIZATION.....................................................  51

DILUTION...........................................................  51

DESCRIPTION OF CAPITAL STOCK.......................................  53

PLAN OF DISTRIBUTION...............................................  54

ERISA CONSIDERATIONS...............................................  56

LEGAL MATTERS......................................................  56

EXPERTS............................................................  56

AVAILABLE INFORMATION..............................................  57

APPENDIX I (FINANCIAL STATEMENTS)..................................  I-1

APPENDIX II (SCHEDULE 15G, "IMPORTANT INFORMATION ON PENNY STOCKS".  III-1

APPENDIX III (FAIRNESS OPINION)....................................  IV-1

EXHIBIT A -- SUBSCRIPTION AGREEMENT AND POWER OF ATTORNEY..........  A-1
    
                                       4
<PAGE>




                              CORPORATE SYMBOLS 
                                WILL BE PLACED
                                      HERE



                                       5
<PAGE>



                                  PROSPECTUS SUMMARY

    The following summary is qualified in its entirety by the more detailed 
information and financial statements appearing elsewhere or incorporated by 
reference in this Prospectus.  All references in this Prospectus to Shares 
are as of September 30, 1997, unless otherwise specified.  Prospective 
investors should carefully consider the information set forth under the 
heading "Risk Factors." 

                                     The Company

   
    Heartland Communications & Management, Inc. is a recently organized 
Delaware corporation which will engage in a broad-based communications and 
management business aimed at specific targeted markets.  At the present time, 
the Company has engaged mostly in organizational activities to structure the 
various business areas.  The Company, directly or indirectly, also has 
contracts to market, produce and/or distribute certain syndicated radio 
programs.  (As of the date of this Prospectus, the Company's talk shows 
include "Newsmaker" (with Mike Foudy) and "The Travel Show" (with  Larry  
Gelwix and Danny Kramer).)  It is also performing initial due diligence on 
various other business development opportunities. For example, the Company 
contemplates forming one or more of its own satellite-transmitted radio 
networks to sell broadcast time to advertisers and talk show hosts and a 
subsidiary of its ATB Productions, L.L.C. affiliate is attempting to complete 
the acquisition of three AM radio stations in California and Washington.   In 
addition, the Company has an option to obtain a substantial interest in two 
prospective innovative, national specialty supplements to newspapers designed 
to appeal to targeted segments of the mass audience the Company believes to 
be under-served:  teenagers and sports enthusiasts. Additional print, 
broadcast, Internet-based products, management services and news media 
components, as well as hybrid combinations, also are contemplated. They will 
be developed by the Company or will be part of the Company's acquisition 
strategy and/or management services will be offered to clients on a fee 
and/or equity basis providing, for example, marketing concepts and 
strategies. 
    

    The Company was incorporated on March 27, 1996 in Delaware.  Its par 
value $ .001 Shares are not expected initially to be listed on any listed 
market for at least 6 to 18 months after the offering commences.  In fact, 
Shareholders will have their certificates legended to preclude the transfer 
of their Shares until this Offering Period ends.  Even after the continuous 
Offering Period ends, there is no assurance the Company will satisfy then 
current pertinent listing standards or if successful in getting listed, avoid 
later delisting. (See "Risk Factors -- No Market For The Company's Shares")
                                           
                                     The Offering

Securities    2,500,000 Shares having an aggregate offering price of
              $12,500,000 are being offered at $5.00 per share (the "Selling
              Price") during this Offering Period.  (See "Plan of Distribution"
              and Cover Page.)

   
Offering      As described in greater detail in "Plan of Distribution" and on
Period        the Cover Page, the offering begins on Period the date      
              of this Prospectus and may continue for up to nine (9) months 
              thereafter, unless earlier terminated or extended.  (The date 
              that (1) subscriptions for a minimum of $2,000,000 of Shares have
              been received and (2) the Company has closed the initial escrow 
              will mark the end of the Initial Offering Period.)  Subject to 
              pertinent securities requirements, the Company expects to update 
              this Prospectus after its Initial Offering Period and continue 
              the offering (the "Continuous Offering Period")  for up to 18 
              months from the date of this Prospectus if, as expected, the 
              $12,500,000 maximum is not achieved during the Initial Offering 
              Period.

Proceeds Held All subscriptions during the Initial Offering Period will be held
              in an escrow account with George Mason Bank, McLean, Virginia. 
              Such proceeds will not be paid to the Company until receipt of
              the minimum offering amount of $2,000,000; thereafter, if such
              minimum is achieved, the offering will continue at the Company's
              $5.00 per share Selling Price.  If the minimum offering amount of
              $2,000,000 is not achieved, the related proceeds and all interest
              earned thereon will be returned to the 
    

                                       6
<PAGE>

   
              investors.  Even after the Initial Offering Period (so long as at
              least the $2,000,000 minimum is achieved), subscriptions will 
              continue to be escrowed with George Mason Bank pending (i) month-
              end acceptance or (ii) acceptance in "tranches" of at least 
              $250,000, whichever first occurs.  Investors are reminded that, 
              given the duration of the Initial Offering Period, subscriptions
              may be held in escrow for up to nine (9) months from the date of
              this Prospectus.  In addition, while it is expected that interest
              will be earned on escrowed funds, there is no assurance that 
              interest will be earned and, in any event, interest earned will 
              not be returned to subscribers unless the $2,000,000 minimum 
              offering is not achieved.

Minimum       The minimum purchase (except as to IRA accounts) is $5,000 and
Subscription  minimum additional purchase(s) by an existing  Shareholder is 
              $1,000.  (See "Investment Requirements" and "Plan Of 
              Distribution-Subscriptions.")

Risks And     An investment in the Company involves substantial risks due in 
Conflicts Of  Subscription part to the costs which the Company will incur,
Interest      given the highly speculative nature of the communications and
              management business. (See "Conflicts Of  Interest. ") Risks 
              inherent in investing in the Company are discussed under 
              "Risk Factors."

Plan Of       The Shares are being offered on a best-efforts basis by 
Distribution  registered broker-dealers.   (See "Plan Of Distribution.")
              
Application   of this offering will be applied to certain  contemplated 
Of            acquisitions and/or start-ups outlined Proceeds herein and for
Proceeds      working capital purposes. More specifically, the Company's
              Heartland Radio Network, dire ctly or indirectly, will not only
              produce news, information and talk programming of its own but 
              assist in the  development of programming by outside producers,
              secure syndication opportunities for them and share in the 
              revenue. The Company will be paid a specific negotiated portion 
              of the gross advertising receipts and/or income (or some 
              combination) of several talk radio shows. The Company 
              contemplates forming one or more of its own satellite-transmitted
              radio networks to sell broadcast time to advertisers and talk 
              show hosts and is currently investigating the acquisition of a
              satellite-based progr am radio network (to permit the Company to
              act as a satellite- based program distributor).  In addition, the
              Company has the option to obtain a substantial interest in two 
              prospective innovative, national specialty supplements to 
              newspapers designed to appeal to targeted segments of the mass 
              audience the Company believes to be under-served: teenagers and
              sports enthusiasts. Additional print, broadcast, Internet-based 
              products, management services and news media components, as well
              as hybrid combinations, also are contemplated. They will be 
              developed by the Company or will be part of the Company's 
              strategy and/or management services will be offered to clients on
              a fee and/or equity basis providing, for example, marketing 
              concepts and strategies.  (See "Application of Proceeds" and "The
              Company.")
 
                                SUMMARY FINANCIAL DATA

              The Summary Financial Information, all of which (except the 
information for the nine months ended September 30, 1996 and 1997) has been 
derived from audited financial statements included elsewhere in this 
Prospectus, reflects the operations of Heartland Capital Corporation ("HCC" 
and "Predecessor Company"), the majority of whose development and contract 
rights were assigned to the Company ("Successor Company") on May 17, 1996.  
This information should be read in conjunction with the financial statements 
and "Management's Discussion And Analysis Of Financial Condition And Results 
Of Operation."
    

                                       7
<PAGE>

   
<TABLE>
                                                            HCC (Predecessor Company)(1)(6)
                                ------------------------------------------------------------------------------------
                                   Date of                                                                  Date of
                                 Formation                                                                Formation
                                 (6/23/94)          Year          Year      9 Months       9 Months       (6/23/94)
                                   Through         Ended         Ended         Ended          Ended        Through
                                  12/31/94      12/31/95      12/31/96       9/30/96        9/30/97        9/30/97
- --------------------------------------------------------------------------------------------------------------------
<S>                               <C>           <C>           <C>            <C>           <C>             <C>
Income Statement Data:

Revenue                                $--          $647        $2,847       $10,913           $--          $3,494

Costs and Expenses                $211,372      $568,467      $361,354      $285,960      $140,500      $1,281,693

Loss from Operations(7)          ($211,372)    ($567,820)    ($358,507)    ($275,047)    ($140,500)    ($1,278,199)

Interest Expense (Income), net      $8,342       $25,690       $69,880        $3,973        $7,488        $111,400

Net Loss(4)                      ($219,714)    ($593,510)    ($428,387)    ($279,020)    ($147,988)    ($1,389,599)

Net Loss Per Share                  ($0.03)       ($0.07)       ($0.05)       ($0.03)       ($0.02)         ($0.17)

Common and common equivalent
shares outstanding(2)(5)         8,051,000     8,051,000     8,051,000     8,051,000     8,051,000       8,051,000

</TABLE>
    

   
<TABLE>
                                            HCC (Predecessor Company)(1)(6)
                                  --------------------------------------------------
                                     As of       As of           As of        As of
                                  12/31/94    12/31/95        12/31/96      9/30/97
- ------------------------------------------------------------------------------------
<S>                              <C>          <C>             <C>           <C>
Balance Sheet Data:

Working Capital (Deficiency)     ($245,214)  ($333,529)       ($32,014)   ($301,226)

Total Assets                       $36,274    $184,800        $605,375     $964,089

Stockholders' Equity (Deficit)    ($217,714)  ($171,379)       $340,592     $192,604

Accumulated Deficit              ($219,714)  ($813,224)    ($1,246,369) ($1,394,357)

</TABLE>
    

   
<TABLE>

                                            HCMI (Successor Company)(1)(6)
                                 --------------------------------------------------

                                   Date of      Date of                     Date of
                                 Formation    Formation                   Formation
                                 (3/27/96)    (3/27/96)       9 Months     (3/27/96)
                                   Through      Through          Ended      Through
                                  12/31/96      9/30/96        9/30/97      9/30/97
- ------------------------------------------------------------------------------------
<S>                               <C>           <C>            <C>         <C>
Income Statement Data:

Revenue                            $3,507          $--          $4,757       $8,264

Costs and Expenses               $321,421     $224,593        $849,558   $1,170,979

Loss from Operations(7)         ($317,914)   ($224,593)      ($844,801) ($1,162,715)

Interest Expense (Income), net    ($2,899)      ($739)        ($17,025)    ($19,924)

Net Loss(4)                     ($315,015)  ($223,854)       ($827,776) ($1,142,791)

Net Loss Per Share                 ($0.25)     ($0.18)          ($0.62)      ($0.88)

Common and common equivalent
shares outstanding(2)(5)        1,270,503   1,242,349        1,326,811    1,298,657
- ------------------------------------------------------------------------------------

</TABLE>
    

   
<TABLE>

                                             HCMI Successor Company)(1)(6)
                                       --------------------------------------------
                                          As of           As of             Minimum
                                       12/31/96         9/30/97         Adjusted(3)
                                       --------------------------------------------
                                       <C>              <C>              <C>
Balance Sheet Data:                    ($516,327)       ($1,012,628)      ($932,628)

Working Capital (Deficiency)

Total Assets                            $797,964           $508,572      $2,143,572

Stockholders' Equity (Deficit)          $275,143          ($552,633)     $1,082,367

Accumulated Deficit                    ($315,015)       ($1,142,791)    ($1,142,791)

</TABLE>
    

   
(1) Effective May 17, 1996, the Company was assigned certain development 
    rights and obligations by HCC, its parent company at that time. Effective 
    May 18, 1996, the Company was spun off via a dividend to the HCC 
    shareholders. Consequently, the Company had yet to commence operations 
    and is presented as the "Successor" to HCC which, in turn, is deemed the 
    "Predecessor" in the above table. (2) For HCC, common and common 
    equivalent shares outstanding are based on the weighted average number of 
    shares of common stock equivalents outstanding each period, as adjusted 
    for the effects of Securities and Exchange Commission Staff Accounting 
    Bulletin ("SAB") No. 83. Pursuant to SAB No. 83, "cheap" stock and 
    warrants (that is, stock or warrants issued for consideration or with 
    exercise prices below the initial public offering ("IPO") price within a 
    year prior to the initial filing, or in contemplation of the IPO) should 
    be treated as outstanding for all reported periods. Consequently, 
    8,051,000 shares are the common and common equivalent shares outstanding 
    for all reported periods for purposes of computing net loss per share for 
    HCC. (3) Assumes completion of the offering and application of the net 
    proceeds of $1,635,000 in the case of the minimum offering. (4) There 
    have been no, nor are there expected to be, cash dividends. (5) For HCMI, 
    based on the weighted average number of shares outstanding during the 
    period, adjusted retroactively for the reverse stock split approved March 
    25, 1997. (6) The financial statements from which the above information 
    has been derived have been prepared assuming the Company and HCC will 
    continue as going concerns. However, both the Company and HCC have 
    incurred losses since inception. Such factors, among others, raise 
    substantial doubt about the Company's and HCC's ability to continue as 
    going concerns. In that regard, see "Reports of Independent Certified 
    Public Accountants" accompanying the Company's and HCC's audited 
    financial statements which cite substantial doubt about the Company's and 
    HCC's ability to continue as going concerns. There can be no assurance 
    that the Company and HCC will achieve profitability and adequate 
    financing in the future. If the Company or HCC fail to achieve 
    profitability and/or adequate financing, their growth strategies could be 
    materially adversely affected. (See "Risks Factors - Going Concern Report 
    of Independent Certified Public Accountants.") (7) Includes $618,690 in 
    write-off of deferred offering costs.
    



                                       8
<PAGE>
                           PRO FORMA FINANCIAL INFORMATION

              Pro forma financial information has not been presented since no 
significant business combination has occurred or is probable and, even where 
possible or remote, there have been no significant historical operations. 
Furthermore, where historical activities have been transferred to the 
Company, there has been, at best, minimum historical activity.  Consequently, 
pro forma information would serve no useful purpose. Furthermore, full 
financial statements have been presented which include these transferred 
activities, notably for Heartland Capital Corporation and ATB Productions, 
L.L.C., as well as for the Company.  (See Appendix I.)  In addition, summary 
financial data is provided in "Selected Financial Data."

                               INTRODUCTORY STATEMENT:
                                  WHO SHOULD INVEST

              PURCHASE OF THE SHARES OFFERED HEREBY SHOULD BE MADE ONLY BY
THOSE PERSONS WHO CAN AFFORD TO BEAR THE RISK OF A TOTAL LOSS OF THEIR
INVESTMENT.  THE COMPANY RESERVES THE RIGHT TO REJECT ANY SUBSCRIPTION IN WHOLE
OR IN PART.

   
              Each subscriber will be required to make certain 
representations as to his net worth and income.  (See "Investment 
Requirements" and the Subscription Agreement and Power of Attorney attached 
as Exhibit A.)  The Company believes that prospective investors should 
consider the Shares as a long-term investment.  There is no public market for 
these Shares, and none is likely to develop for approximately 6 to 18 months 
after the date of this Prospectus.  (See "No Market For The Company's Shares; 
Non-Transferability Of Shares Until This Offering Period Ends.") Thereafter, 
unless the Company achieves capitalization sufficient to allow it to trade on 
the NASDAQ national market or Small Cap System, it is not likely that a 
trading market will develop except for listing in the "Pink Sheets"; in 
addition, market makers must be obtained for National Market and Small Cap 
Listing and the Managing Placement Agent is not required to serve as a market 
maker once this offering is concluded.
    

              In addition, offerees should not  purchase Shares with the
expectation of sheltering income.


                                     RISK FACTORS

              Prospective investors should consider carefully, in addition to 
the other information contained in this Prospectus, the following factors 
before purchasing the Shares offered hereby.

   
(1)     Limited History Of Operation; Activities' Historical Net Losses. 
While certain activities are being assigned to the Company from an affiliate, 
Heartland Capital Corporation, it is in the early stage of development and 
has only a limited history of operations. (See "The Company -- Introduction" 
and "Conflicts Of Interest.")  To the extent that the Company implements its 
business plan, the Company's business will be subject to all of the problems, 
expenses, delays and risks inherent in a new business enterprise (including 
limited capital, delays in program development, possible cost overruns, 
uncertain market acceptance and a limited operating history).  (See also 
below "Reliance On Management.")  In addition, the Company's future success 
will depend upon many factors, including those which may be beyond its 
control or which cannot be predicted at this time, such as increased levels 
of competition (including the emergence of additional competitors, changes in 
economic conditions, emergence of new technologies and changes in 
governmental regulations).

(2)     Going Concern Report Of Independent Certified Public Accountants.  The
factors described above in "Limited History Of Operations; Activities'
Historical Net Losses" raise substantial doubt about the Company's ability to
continue as a going concern.  In this regard, See the Report of Independent
Certified Public Accountants accompanying the Company's audited financial
statements appearing elsewhere herein which cites substantial doubt about the
Company's ability to continue as a going concern.  There can be no assurance
that the Company will achieve profitability in the future, if at all.  As a
result of these and other factors, there can be no assurance that the Company's
    

                                       9
<PAGE>

   
proposed activities and/or acquisitions will be successful or that the 
Company will be able to achieve or maintain profitable operations.  If the 
Company fails to achieve profitability, its growth strategies could be 
materially adversely affected.  (See "Management's Discussion And Analysis Of 
Financial Condition And Prospective Results Of Operations.")

(3)     Need For Additional Capital.  The Company's capital resources are not 
adequate to fully implement its business plan.  While $12,500,000 would be 
sufficient to pursue the specific opportunities already targeted and 
described in this Prospectus, such amount would not be sufficient to pursue 
the Company's larger business plan - e.g. embarking on a major program of 
acquiring communications companies. Hence, as is true for other companies 
contemplating significant growth, in due course the Company is expected to 
require additional financing.  There can be no assurance that any such 
additional financing that is required will be available to the Company if and 
when required, or on terms acceptable to the Company, or that such additional 
financing, if available, would not result in substantial dilution of the 
equity interests of existing Shareholders.

(4)     Minimum/Maximum Offering.  While $12,500,000 is the maximum offering 
contemplated pursuant to this Registration Statement, it is subject to a 
$2,000,000 minimum.  If such minimum is not achieved during the up to nine 
(9) month Initial Offering Period, subscription proceeds will be returned 
(with pro rata interest based on amount and timing of the subscription) to 
subscribers and the offering will be terminated.  (See "Plan Of 
Distribution.")

(5)     Possible Adverse Impact Of Penny Stock Regulation.  The Shares are 
subject to the low-priced security (or so-called "penny stock") rules that 
impose additional sales practice requirements on broker-dealers who sell such 
securities.  For any transaction involving a penny stock, the rules require ( 
among other things) the delivery, prior to the transaction, of a disclosure 
schedule required by the Securities and Exchange Commission relating to the 
penny stock market.  (See Appendix III, SEC Schedule 15G, "Important 
Information On Penny Stocks," and Exhibit A, the Subscription Agreement and 
Power of Attorney, acknowledging receipt of the Schedule 15G.)  The 
broker-dealer also must disclose the commissions payable to both the 
broker-dealer and the registered representative and current quotations for 
the securities.  Finally, monthly statements must be sent disclosing recent 
price information for the penny stocks held in the customer's account.  
Because the Shares are characterized as a penny stock, the market liquidity 
for the Shares could be severely affected.  In such an event, the regulations 
relating to penny stocks could limit the ability of broker-dealers to sell 
the Shares and, thus, the ability of purchasers in this offering to sell 
their Shares in the secondary market.
        
(6)     Reliance On Management.  Although members of management have 
significant experience and expertise in the identification, acquisition and 
operation of various businesses, none of its members previously has operated 
such a broad-based communications and management company.  Investors will 
have no right or power to take part in or direct the management of the 
Company. Thus, purchasers of the Shares offered hereby will be entrusting the 
funds to the Company's  management , upon whose judgment the investors must 
depend, with only limited information concerning management's specific 
intentions. Accordingly, no investor should purchase Shares unless such 
investor is willing to entrust all aspects of the Company's management, 
including the selection of businesses and/or companies to acquire, to its 
officers and/or directors.  This includes the fact that Shareholders will not 
be given the opportunity to vote on acquisitions or review the associated 
financials prior to such transactions being consummated. This potential risk 
is even more important in this offering since (i) the Company's business is 
dependent, to a significant degree, upon the performance of certain key 
individuals, the departure or disabling of any of whom could have a material 
adverse effect on the Company's performance and (ii) none of those key 
persons is required to devote their services exclusively to the Company. (See 
"The Company - Remuneration.") The Company has entered into an employment 
agreement (which contains non-compete provisions) with each of Michael L. 
Foudy, Gerald Garcia, Bradford W. Baker and Bradley B. Niemcek;  the loss of 
the services of any such key personnel could have a material adverse effect 
upon the Company.  The Company maintains key man life insurance of $1,000,000 
on  Mr. Foudy.  These employment agreements contain non-compete provisions; 
however, there can be no assurance that the Company will be able to retain 
such employees or prevent them from competing with the Company in the event 
of their departure.
    

                                       10
<PAGE>

   
(7)     Broad Discretion Of Management With Regard To Application Of 
Proceeds.  A significant portion of the net proceeds of this offering has 
been allocated, among other uses, to expand the Company's contemplated 
communications-related activities and/or acquisitions as well as for working 
capital purposes.  While the Company expects to use proceeds of this offering 
as outlined in "Application Of Proceeds," management of the Company retains 
broad discretion as to the specific use of such funds.  For example, as 
described in such discussion $305,000 (15.25%) of funds raised are expected 
to be used for communications company acquisitions if the $2,000,000 minimum 
is achieved but increases to $1,200,000 (32.5%) at $5,000,000 and $2,180,000 
(17.44%) at the $12,500,000 maximum.  In addition, the amounts available for 
communication company acquisitions could be further increased in the event 
preliminary exploration with potential strategic partners for the Company's 
national sports weekly supplement mature to the point that a prospective 
strategic partner invests in that venture.

(8)     Additional Investment Opportunities.  As a result of this offering, 
the Company is expected to experience significant expansion, including 
expansion into certain activities which neither the Company nor its 
management has previously operated.  (See "The Company" generally.)  In 
addition, the Company is pursuing additional opportunities for expansion 
through the acquisition of additional communications and/or management 
companies and, to that end, is expected to be regularly involved in 
discussions with third parties regarding potential acquisitions.  Although no 
agreements have been reached regarding any such potential acquisition, in 
light of the Company's pursuit of additional acquisitions and funding in this 
and future offerings, it is likely that the Company will experience 
significant expansion in the future.  It is possible (as a result of these 
recent preliminary activities  -- and potential future acquisitions) that the 
Company's management will be required to manage a larger business operation 
than historically has been the case.  There can be no assurance that the 
Company will be able to effectively implement the organizational and 
operational systems necessary for optimal management integration of its 
expanded portfolio of activities.

(9)     Future Acquisitions.  Those contemplated future acquisitions are 
fully within the discretion of management and are not subject to Shareholder 
prior review of financials and/or approval before being consummated.  To 
expand its market and diversify its business mix, the Company's business 
strategy includes growth through acquisitions and investments.  (See "The 
Company" generally.) There can be no assurance that future acquisitions will 
be available and, if they are, will be consummated on terms favorable to the 
Company or that any newly acquired companies will be successfully integrated 
into the Company's operations.  The Company may use equity or incur long-term 
indebtedness or a combination thereof for all or a portion of the 
consideration to be paid in conjunction with any future acquisitions.  As 
described in "Application of Proceeds", unspecified future acquisitions are 
currently contemplated to constitute approximately $350,000 (15.25%) of the 
funds raised at the $2,000,000 minimum.

(10)    Competition.  The Company's business plan spans a variety of 
businesses, many of which  overlap and are highly competitive.  The Company 
faces substantial competition from a number of well-established, 
well-financed companies, many of whom have greater resources and are more 
established than the Company.  Increased competition by existing and future 
competitors could materially and adversely affect the Company's ability to 
achieve profitability. For example, to the extent that ownership of radio 
stations is consolidated among only a few owners (see below), there may be a 
reduction in the market for independently produced programs the Company has 
developed or will develop.  In addition, as the Company seeks to increase 
market penetration, its success will depend, in part, on its ability to gain 
market share from established competitors.  For example, the success of each 
of the Company's talk show activities is dependent, to a significant degree, 
upon its audience ratings and share of the overall advertising revenue within 
its market.  Similarly, the broadcasting and newspaper publishing industry 
are highly competitive businesses.  The Company will compete for listeners 
and/or readers and advertising revenue directly with other radio networks, 
print and other media, within their respective markets.  The Company's 
audience ratings and market share are subject to change, and any adverse 
change in a particular market could have a material and adverse effect on the 
revenue of the Company and/or publishers located in that market.  There can 
be no assurance that any one of the Company's properties will be able to 
attain, maintain and/or increase its current audience ratings, readership and 
advertising revenue market share.  (See "The Company" generally.)

(11)    Strategic Relationships.  The Company is currently negotiating 
various strategic alliances.  If successful, such alliances are expected to 
dramatically reduce the Company's need for capital and result in additional 
acquisitions and
    

                                       11
<PAGE>

   
expanding of existing activity.  (See "The Company" generally.)  In fact, the 
Company has entered into an agreement with  ICON International, Inc. relating 
to advertising in Xpress Ventures' national sports weekly.   Moreover, the 
Company's affiliate, ATB Productions, L.L.C. is in the final stages of 
negotiations to acquire three AM radio stations.

(12)    Market Studies; Due Diligence Reviews.  In formulating its business 
plan, the Company has relied on the judgment of management.  No formal, 
independent market studies concerning the demand for the Company's proposed 
products and services have been conducted; however, market studies are 
expected to be employed in the future.  Moreover, directly or indirectly, the 
Company will use certain proceeds of this offering to perform on-going due 
diligence with regard to its proposed activities and/or contemplated future 
acquisitions. (See "The Company" and "Application of Proceeds".) While the 
Company's business plan is believed feasible, to the extent that the Company 
determines any or part of its business plan is not feasible, the Company will 
be unable to develop in accordance with its business plan and investors may 
lose all or a portion of their investment in the Company.

(13)    Dividends At Discretion Of Management; No Current Plans To Pay 
Dividends.  Dividends, if any, to Shareholders are in the discretion of 
management.  To conserve funds for its contemplated activities, management 
does not presently intend to pay dividends.  (See "Conflicts Of Interest - 
Dividends Would Reduce Funds Available For Expanding Operations Or To Make 
Acquisitions.") In fact, the Company anticipates that, for the foreseeable 
future, it will continue to retain any earnings for use in the operation of 
its businesses. Moreover, the Company may be restricted from paying dividends 
to its Shareholders under future credit or other financing agreement(s).  
(See "Absence Of Public Market And Dividend Policy.")

(14)    No Market For The Company's Shares; Non-Transferability Of Shares 
Until Offering Period Ends.  The Company's Shares are not publicly traded, 
and there can be no assurance that a public market ever will develop.  
Moreover, none can develop until the end of the Continuous Offering Period 
(approximately 6 to 18 months after the date of this Prospectus).   (See 
"Plan of Distribution.") In fact, Shareholders will have their certificates 
legended to preclude the transfer of their Shares until the Offering Period 
ends -- either because the $12,500,000 maximum offering is achieved or the 
offering is terminated on a date not more than 18 months from the date of 
this Prospectus. Thereafter, unless the Company achieves capitalization 
sufficient to allow it to trade on the NASDAQ, National Market or Small Cap 
System, it is not likely that a trading market will develop except for 
listing in the "Pink Sheets;" in addition, market makers must be obtained for 
National Market or Small Cap listing.

        The Managing Placement Agent is not required to serve as a market 
maker upon conclusion of this Offering Period.  (See "Investment 
Requirements.") The Company has been advised by the Managing Placement Agent 
that it will make a market in the Shares, if at all, only after the Offering 
Period as it may be extended, is concluded.  However, any  market maker of 
the Company's Shares may discontinue such activities at any time without 
notice.  No assurance can be given as to the liquidity of the trading market 
for the Shares or that an active public market will develop or, if developed, 
will continue.  If an active public market does not develop or is not 
maintained, the market price and liquidity of the Shares may be adversely 
affected.  Consequently, holders of Shares acquired pursuant to this offering 
may not be able to liquidate their investment in the event of an emergency or 
for any other reason, and the Shares may not be readily accepted as 
collateral for a loan.  Accordingly, prospective investors should consider 
the purchase of Shares only as a long-term investment. 

(15)    Financing Future Activities.  While the Company has no long-term debt 
currently, the Company anticipates that the proceeds of this offering will be 
used to finance future activities and/or acquisitions of communications 
and/or management companies, and for general corporate purposes. (See 
"Application Of Proceeds." and "Need for Additional Capital.")  The Company 
may issue debt securities from time to time subject, among other things, to 
compliance with applicable securities law considerations and possible future 
credit or other financing agreements.  Accordingly, the future issuance of 
debt by the Company could have a positive or an adverse impact on the 
Shareholders.

(16)    Cyclicality.  Advertising revenues of the Company, as well as those 
of the media generally, are often cyclical and dependent upon general 
economic conditions.  Historically, advertising revenues have increased with 
the beginning of an economic recovery, principally with increases in 
classified advertising for employment, housing and automobiles. 
    

                                       12
<PAGE>

   
Decreases in advertising revenues have historically corresponded with general 
economic downturns and regional recessions and local conditions.  (See "The 
Company" and "Application of Proceeds".)  Management believes, however, that 
the Company's pricing strategies, distribution, production cost structure, 
marketing strategy and management's experience mitigate, to some degree, the 
effects of an economic downturn to the extent such downturn is regional.  
Moreover, the diverse nature of its targeted businesses -- talk radio, a 
satellite distribution system, targeted print products, management and 
marketing services, Internet and related media components -- should reduce 
the cyclical risk often associated with communications companies.
    

(17)    Dependence On Outside Advisors.  In order to supplement the business 
experience and expertise of the Company's management, the Company may employ 
accountants, technical experts, appraisers, attorneys and other consultants 
or advisors.  The selection of such consultants or advisors will be made by 
the Company's management without any influence or control by shareholders.  
(See "The Company -- Professional Advisors.")

   
(18)    Dilution. This offering will result in immediate and substantial 
dilution of the net tangible book value per common share.  Investors who 
purchase Shares offered hereby will experience immediate dilution based on 
the difference between the subscription price and the net tangible book value 
per common share.  Purchasers of Shares during at least the Initial Offering 
Period will pay $5.00 per share which, upon completion of this offering, will 
have a net tangible book value (based on the Company's balance sheet as of 
September 30, 1997, after giving effect to this offering) of approximately 
$1.50 if the $2,000,000 offering is achieved and $3.42 if the $12,500,000 
maximum offering is achieved.  That represents dilution of $3.50 per share 
(or 70%) at the $2,000,000 level and $1.58 per share (or approximately 31.6%) 
at the $12,500,000 level.  Nonetheless, prospective investors are advised 
that pertinent state securities laws preclude issuance of stock at a price 
theat would result in a dilution of greater than 70% -- and such limitation 
would extend to the Shares contingently issued to Shareholders but held in 
escrow unless certain performance (including the 70% dilution) standards are 
met.  (See "Capitalization," "Dilution" and "Description Of Capital Stock -- 
Common Stock Generally; Reverse Stock Split.")

(19)    Possible Issuance Of Preferred Stock.  While none is currently 
issued, the Company is authorized to issue up to 10,000,000 shares of 
preferred stock, par value $.001 per share (the "Preferred Stock").  (See 
"The Company" and "Description of Capital Stock.")  Any such Preferred Stock 
may be issued in one or more series, the terms of which may be determined at 
the time of issuance by the Board of Directors, and may include voting 
rights, preferences as to dividends and liquidation, conversation and 
redemption rights and shrinking fund provisions as determined by the Board of 
Directors.  Although the Company has no present plans to issue any shares of 
Preferred Stock, the issuance of Preferred Stock in the future could 
adversely affect the rights of the holders of the underlying common stock 
and, therefore, reduce their value and/or the voting power of existing common 
stock Shareholders.  The Board of Directors may issue any such Preferred 
Stock without approval or other action by Shareholder; any issuance of 
Preferred Stock could grant conversion or voting rights that could adversely 
affect the rights of the common stock which is the subject of this offering 
(the " Shares").  In particular, specific rights granted to future holders of 
Preferred Stock could be used to restrict the Company's ability to merge with 
or sell its assets to a third party, thereby preserving control of the 
Company by the Principal Shareholders and other present owners.  However, the 
Company will offer preferred stock to directors, officers or 5% or greater 
Shareholders only on the same terms as to existing or new Shareholders on, in 
the alternative, any such preferred stock issuance must be approved by a 
majority of the Directors (meaning they have no interest in the matter) who 
must, at Company expense, have access to Company or independent counsel.
                                           
(20)    Control By The Principal Stockholders.  Prior to the offering, 
individual officers, directors and more than 10% shareholders (the "Principal 
Stockholders") owned in the aggregate approximately 42.3% of the Shares. (See 
"The Company -- Management -- Security Ownership Of Certain Beneficial Owners 
and Management.")  Upon completion of the offering, the Principal 
Stockholders' and their affiliates' aggregate ownership Shares in the Company 
will permit them to retain approximately 33.3% of the Shares, assuming the 
$12,500,000 maximum is raised.  Consequently, the Principal Stockholders may 
be able to effectively control the outcome on all matters submitted for a 
vote to the Company's stockholders (particularly if significantly less than 
the $12,500,000 maximum is raised).  Specifically, at least initially, the 
Principal Stockholders will be able to elect all of the Company's directors.  
Such control by the Principal Stockholders may have the effect of 
discouraging certain types of transactions involving an
    

                                      13
<PAGE>

   
actual or potential change of control of the Company, including transactions 
in which holders of Shares might otherwise receive a premium for their Shares 
over then current market prices.
                                           
(21)    Future Sales Of Shares.  The Principal Stockholders beneficially 
hold, excluding escrowed shares, 3,314,500 Shares.  All of such Shares held 
by the Principal Stockholders are "restricted" as defined in Rule 144 under 
the Securities Act ("Rule 144").  All of these "restricted" Shares have been 
owned beneficially for more than one year by existing shareholders and may 
not be sold in the market pursuant to Rule 144 with regard to sales by 
affiliates until at least one year have passed from the date of their 
purchase. (See "Description Of Capital Stock.")   The Company can make no 
prediction as to the effect, if any, that sales of Shares, or the 
availability of Shares for future sale, will have on the market price of the 
Shares prevailing from time to time.  Sales of substantial amounts of Shares 
in the public market, or the perception that such sales could occur, could 
depress prevailing market prices for the Shares.  Such sales may also make it 
more difficult for the Company to sell equity securities or equity-related 
securities in the future at a time and price which it deems appropriate. 

(22)    Conflicts Of Interest.   Certain inherent and potential conflicts of 
interest exist with respect to operations of the Company's business.  (See 
"Conflicts Of Interest.") These include: (i) the interest of certain current 
or former affiliates in the contemplated activities of the Company (see 
especially "Certain Related Party Transactions"); (ii) certain members of 
management are not required to devote full time to the company's activities; 
and (iii) there are, as of the date of this Prospectus, significant 
overlapping ownership interests between the Company, HCC, ATB Productions, 
L.L.C. ("ATB") and Xpress Ventures, Inc.  (See "The Company".)

(23)    Limitation Of Monetary Liability By (But Associated Fiduciary 
Responsibility Of) The Company's Management.  Because of certain statutory 
and case law relating to broad discretion granted management of a company, 
typically directors and officers of a corporation are indemnified by and have 
limited monetary liability to its shareholders.  Nonetheless, management of 
the Company owes a fiduciary responsibility to its Shareholders.  Failure to 
satisfy that duty could subject management to certain claims.  (See 
"Fiduciary Responsibility Of The Company's Management.")

(24)    Radio and Television Broadcasting Industry Subject To Federal 
Regulation.  The radio and television broadcasting industries are subject to 
regulation by the FCC under the Communications Act of 1934, as amended (the 
"Communications Act").   Approval of the FCC is required for the issuance, 
renewal or transfer of radio and television broadcast station operating 
licenses.  Because the Company's current plans contemplate marketing for 
licensees (rather than ownership of stations), those FCC requirements are 
expected to have little effect on the Company for the foreseeable future. It 
should be noted that Congress and the FCC may in the future adopt new laws, 
regulations and policies regarding a wide variety of matters (including 
technological changes) which could, directly or indirectly, affect the 
operations and ownership of the Company.  For example, the Telecommunications 
Act of 1995 relaxes the current limitations imposed on the number and 
location of broadcasting properties that may be owned by any one person or 
entity; such regulations had not  permitted any person or entity to own more 
than two FM or two AM radio stations in any one market over a specified size 
or in excess of 20 FM and 20 AM radio stations in the aggregate and 
restricted ownership of licensed properties by foreign nationals. (See 
"Competition" above.)
    

                                CONFLICTS OF INTEREST

        The following inherent or potential conflicts of interests should be 
considered by prospective investors before subscribing for Shares.  (See 
disclaimer at the end of the following discussion regarding certain specific 
transactions.)

Generally

(1)   Certain Members Of Management Are Not Required To Devote Full-time To 
The Business Activities Of The Company.   Most, if not all, members of 
management have professional responsibilities to entities other than the 

                                       14
<PAGE>

Company.  Some of those are complementary (for example, media related 
activities originally developed by ATB Productions, L.L.C., an affiliate).  
Others, however, may be pursued within the discretion of each individual 
member of management.  However, as described in "Fiduciary Responsibility Of 
The Company's Management" below, those activities are subject to fiduciary 
standards even if full-time is not devoted to the Company.  Moreover, any 
activities that can be characterized as communications and/or 
management-related in character are required to be submitted to the Company 
for consideration pursuant to a right of first refusal to acquire such 
business and/or project on terms comparable to what an independent third 
party would pay.

(2)  Dividends Would Reduce Funds Available For Expanding Operations To Make 
Acquisitions.  The amount and frequency of dividends declared and/or 
distributed to Shareholders is solely within the discretion of the Company.  
Since certain fees to management and/or related parties are, directly or 
indirectly, related to assets of the Company and the Company seeks to invest 
those funds to the maximum extent feasible, management would suffer an 
economic disadvantage if the Company reduced its assets through such 
distributions to Shareholders. Consequently, the Company does not expect to 
declare dividends for the foreseeable future.

   
(3) Future Relationships.  In undertaking activities which comprise the 
Company's business plan, the Company may provide services to related 
entities. In addition, the Company may consider investments in or with 
Company-related persons or entities (such as Shareholders) or acquire 
businesses identified by an affiliate.  The Company will seek to avoid any 
actual or perceived conflicts and will develop procedures with regard to such 
activities to minimize the effect of such potential, actual or perceived 
conflicts.  (See "Certain Related Party Transactions" below.)  For example, 
any director or officer must recuse themselves from any negotiations or Board 
consideration if they have any personal interest in the matter(s) under 
consideration.  Moreover, a majority of the Board of Directors are precluded 
form being an officer of the Company or having a pecuniary interest in its 
activities beyond those of being a Shareholder and/or director.

(4) Fees To, And Time Commitments Of, Professional Advisors. The Company uses 
the services of professional advisors, certain of which are paid for their 
services while others volunteer their time.  The time commitment of each 
varies from one advisor to the other.  The professional advisors may receive 
compensation for services in their respective capacity.   (See "The Company 
- --Professional Advisors.")  To the extent such professional advisors (or the 
firms with which they are associated)  receive compensation, the Company 
believes these fees are no less favorable than those which could be obtained 
for comparable services from unaffiliated third parties.

(5) Other Relationships. Mr. B. Eric Sivertsen is a director of the Company 
and a director and officer of HCC, an affiliate of the Company.   Mr. Michael 
L. Foudy is President and Chairman of the Board of  the Company and HCC as 
well as the  managing member and an investor in ATB Productions, L.L.C. 
("ATB").  Mr. Sivertsen, previously an employee of  DeRand Corporation of 
America, the financial advisor of HCC and an investor in the Company and HCC, 
is executive vice president to Telecom Towers, L.L.C. Ms. Linda G. Moore and  
Ms. Sherri Schwamb Denora are officers of the Company and Ms. Moore is an 
investor in ATB. Messrs. Bradley B. Niemcek, Gerald Garcia and Bradford W. 
Baker are officers of the Company; all three have either interests in 
affiliated entities (Mr. Niemcek in ATB) and/or possible activities to be 
pursued by the Company (Messrs. Baker in the proposed supplement for teens 
and in the proposed national sports weekly). (See below and "Certain Related 
Party Transactions" with regard to specific situations.)

(6) Gerald Garcia and Bradford W. Baker Relationships.  Gerald Garcia was 
previously the Chairman of the Company and President of both the Company and 
HCC and is currently the Vice President of the Company.  To the extent that 
the relationships overlap, there may exist a conflict of responsibilities by 
Mr. Garcia to such entities.  Finally, certain compensation due Mr. Garcia 
has not been paid in full and $60,000 has been deferred by the Company.  
Moreover, Mr. Garcia (in partnership with Bradford W. Baker) developed the 
supplement for teens and national sports weekly concepts.  Consequently, the 
terms negotiated by the Company, including a 50% joint venture interest being 
retained by Messrs. Garcia and Baker (although funding is expected to be 
provided entirely by the Company),  may have not been established on an 
arms'-length basis.  In the same context, Mr. Baker is Secretary/Treasurer of 
the Company and may have similar conflicts.  (See below and "Certain Related 
Party Transactions" with regard to specific situations.)
    

                                       15
<PAGE>

   
(7) Michael L. Foudy Relationships.  Mr. Foudy, an investor, Chairman of the 
Board and President of the Company and  HCC, is also managing director of 
ATB. and the majority owner of that entity through a family-owned trust.  
Finally, Mr. Foudy has extended loans to the Company and/or HCC and, as of 
September 30, 1997, has a $478,644 note payable from HCC, an affiliate of the 
Company. Finally, certain compensation due Mr. Foudy has not been paid in 
full and as of September 30, 1997, $50,000 has been deferred by the Company 
and $28,500 has been deferred by ATB.  Consequently, there exist certain 
overlapping rights and responsibilities by Mr. Foudy to the foregoing 
entities and, to that degree, certain conflicts may arise in the future.  
(See below and "Certain Related Party Transactions" with regard to specific 
situations.)

(8) Overlapping Relationships Among Denison, Ryan And Angela Smith.  Denison 
is a principal of Financial West Group, a selling group member for the 
offering. Denison Smith, in turn, is a principal of DeRand Corporation of 
America which serves as a paid ($5,000 monthly plus expenses) advisor to HCC, 
an affiliate of the Company, and is a shareholder of DeRand.  Moreover, 
Denison Smith will significantly benefit, directly or indirectly, if the 
Company raises all or a substantial portion of the $12,500,000 offering.  
This is because Mr. Smith is expected to be a major seller of Shares, thereby 
participating in a negotiated portion of the 8% selling commission on Shares 
offered and sold.  In addition, since Denison Smith (or his wife, Angela) 
owns 5,813 post-split shares acquired for services rendered and/or at a 
maximum exercise price of $.50 per share as well as 21,037 escrowed shares, 
he has a direct economic incentive in having the Company sell its Shares, all 
offered at $5.00 per share during both the Initial and Continuous Offering 
Periods.  Ryan Smith, Denison Smith's son, was previously a production 
associate of ATB and continues to be an investor in ATB. Finally, Angela 
Smith, the wife of Denison Smith is a registered representative of Financial 
West Group and is an investor in ATB.

(9) Certain Overlapping Ownership Interests.  Investors in the Company as of 
the date of this Prospectus acquired interests in the Company solely because 
of their stock ownership in HCC.  (See "Certain Related Party Transactions" 
and "Description of Capital Stock..") As a result, at least until such time 
as the Company's public offering minimum is achieved, there is common 
ownership between HCC and the Company.  In turn, a number of the investors in 
HCC are also investors in ATB.  Likewise, a number of investors in the 
Company are also investors in ATB.  As a consequence of those overlaps, 
decisions as to whether to fund certain deals or terms (such as pricing and 
amounts negotiated) may be affected.

(10)  No Independent Review.  Investors should note that the Company, HCC and 
ATB and their management are represented by the same counsel.  Therefore, to 
the extent the Company and this offering would benefit by an independent 
review, such benefit will not be available in this case.  Such potential 
conflict may be greater in this offering since a partner of the Company's 
counsel owns Shares in, and serves as an advisor to, the Company.  While it 
is not expected to have any adverse consequence (such as undermining 
professional representation), Max Miller (a partner of the law firm  - Reed 
Smith Shaw & McClay -  that represents the Company, HCC and ATB) has made an 
investment in Shares of the Company and HCC through a pension plan and serves 
as an advisor to the Company; certain members of his family also own 
interests in ATB, HCC and  the Company.  (See "The Company -- Management -- 
Professional Advisors.")
    
        
Certain Related Party Transactions 

   
        The Company was formed on March 27, 1996 to be a broad-based 
communications and management business, including the development, production 
and syndication of advertiser supported broadcast programs and print 
products. Upon formation, Heartland Capital Corporation ("HCC") subscribed to 
the Company's common stock.  As of May 17, 1996, HCC paid its stock 
subscription and the Company was simultaneously assigned certain development 
and contract rights and obligations by HCC.  The Company is also related to 
another entity, ATB Productions, L.L.C. ("ATB"), with which it shares common 
(but not identical) ownership and to which it will provide marketing services.

        As part of its merchant banking operations, HCC identifies investment 
opportunities which can be developed into viable operations.  Several 
opportunities were identified during the preceding three years, including 
talk radio, a teen-oriented newspaper and a newspaper insert aimed at sports 
enthusiasts. The talk radio venture was furthest along 
    

                                       16
<PAGE>

   
in the development process, with HCC having provided a line of credit as well 
as marketing expertise to ATB which relationship may have been (and continues 
to be) material to the Company.  The other ventures identified are 
developmental options and are intended to be pursued only if funding is 
achieved (see below) and appropriate due diligence, which supports the 
feasibility of the acquisitions, has been completed.  Neither HCC nor the 
Company has entered into any definitive agreements with respect to the 
investment options.
    

        HCC determined that these ventures could not be adequately developed 
without additional capital and, to that end, on May 17, 1996, HCC assigned 
its option and, in the case of ATB, its contract rights to the Company, its 
wholly-owned subsidiary.  On May 18, 1996, HCC spun off the Company via a 
dividend to the HCC shareholders with the Company effectively replicating the 
HCC capital structure by issuing a share of its common stock for each share 
of HCC common and preferred stock outstanding as of May 18, 1996.  Warrants 
to purchase the Company stock were granted to holders of non-contingent HCC 
stock purchase warrants, including warrants to the HCC preferred 
shareholders, as of May 18, 1996.  Additionally, on April 17, 1996, the 
Company granted HCC warrants to purchase 1,236,000 shares of its common stock 
for $.50 per share.  (The contracts and option rights transferred to the 
Company have no carrying value because development of, or servicing, the 
rights is expected to require a substantial infusion of capital.)  It is the 
Company's intention to obtain necessary capital through an initial public 
offering of its common stock.

   
        Effective January 1, 1995, HCC entered into a marketing agreement 
with ATB (the " HCC Agreement") whereby HCC will provide marketing services 
on behalf of ATB.  Such services include presenting programs to sponsors on a 
worldwide basis, negotiating sponsorship agreements, and performing related 
activities. In return for providing the marketing services, ATB is obligated 
to pay HCC 40% of its gross advertising cash receipts and 15% of its 
non-advertising gross receipts.  The agreement was transferred to the Company 
on May 18, 1996.  The HCC Agreement automatically terminates on January 1, 
1999, unless extended by mutual agreement, and it is terminable at earlier 
dates under certain specified conditions.  In the event of termination, the 
amounts due under the HCC Agreement then existing shall remain due and 
payable, notwithstanding the termination, if certain other conditions are met 
for the period ending the later of the automatic termination of the HCC 
Agreement or two years after its termination for other reasons.  Revenues 
recognized by HCC under the HCC Agreement aggregated $647 and $2,847 during 
1995 and 1996, respectively.  After the transfer, HCMI recognized $3,507 in 
revenue from the HCC Agreement through December 31, 1996 and $4,757 during 
the nine months ended September 30, 1997.

        The total number of shares of stock that the Company has the 
authority to issue is 60,000,000 (consisting of 10,000,000 shares of 
preferred stock and 50,000,000 shares of common stock, each respectively par 
value $.001 per share.) The Board of Directors of the Company is empowered to 
provide for the issuance of shares of preferred stock in series, to establish 
the number of shares to be included in each series and to fix the 
designations, powers, preferences and rights of the shares of each such 
series.  To date, no series have been issued.

        In conjunction with the Company's formation as an HCC subsidiary, HCC 
subscribed to 1,030,086 post-split shares of the Company's common stock on 
March 27, 1996.  On May 17, 1996, HCC contributed the par value ($.001) of 
those shares to the Company in cash ($4,758) in full payment of its 
subscription receivable and 1,030,086 post-split shares were issued to HCC.  
In conjunction with the Company's spin-off to the shareholders of HCC, on May 
18, 1996, the Company retired those shares and issued 1,030,086 post-split 
shares of common stock as follows: 426,280 shares to the existing common 
shareholders of HCC and 603,806 shares to the preferred shareholders of HCC.

        In addition, the Company issued 1,394,500 of its warrants to the HCC 
preferred shareholders who held contingent HCC warrants on the basis of one 
warrant for each two HCC preferred shares.  Each warrant entitles the holder 
to purchase an additional share of the Company's common stock.  During May 
1996, the Company notified the holders of its intent to make an initial 
public offering (IPO) and that the Shareholders had until July 23, 1996 to 
exercise their warrants at $.50 per share --  versus $4 per share thereafter 
(80% of the expected IPO price of $5 per share). Through July 24, 1996, 
warrants to purchase 253,387 post-split shares (1,170,400 pre-split shares) 
were exercised for an aggregate purchase price of $580,200, leaving 224,100 
warrants outstanding and excisable under the terms outlined above.
    

                                       17 

<PAGE>

On March 27, 1996, the Company's incorporators reserved 600,000 shares of 
common stock for a Stock Option Plan.  Conditions of grants, terms, exercise 
prices and related terms have yet to be determined by the Board of Directors. 
The Shareholders would be required to approve the plan prior to granting 
options.

   
        The Company has employment agreements (the "Agreements") with four 
officers and employees, Michael L. Foudy, Gerald Garcia, Bradford W. Baker 
and Bradley B. Niemcek.  (See "The Company -- Management.")  The Agreements 
permit participation in an  annual bonus pool, the amount and conditions of 
which will be determined by the Company's Board of Directors and provide as 
to Messrs. Foudy and Niemcek base annual salaries aggregating $180,000.  In 
addition, the Agreements provide that these employees are eligible to 
annually receive options to buy up to 100,000 shares of common stock at $.10 
per Share with terms, other than price, to be determined by the Board of 
Directors.  The agreement with Mr. Niemcek also provides for issuance of 
75,000 shares of common stock to the employee if he is employed by the 
Company for three years from May 1, 1996.  The Agreements are effective as of 
May 1, 1996 as to Messrs. Foudy, Baker and Niemcek and May 1, 1997 as to Mr. 
Garcia, have terms of three years and provide for termination for cause with 
a cessation in compensation payments. If terminated by the Company without 
cause (or by the employees with cause) prior to the end of their term, the 
Agreements require payments to be continued at the rate of base salary at the 
date of termination for the period after termination through the end of the 
terms of the Agreements.

        On January 15, 1995, HCC executed a noncollateralized line of credit 
agreement with ATB (the "Credit Agreement") which provides ATB with a standby 
line of credit in the amount of $360,000.  Borrowings under the Credit 
Agreement bear interest at a fixed rate of 8% per annum, with payment of 
interest on any borrowing commencing January 15, 1997.  Through September 30, 
1997, interest payments of $12,950 and $185 have been made to the Company and 
HCC, respectively.  Any principal and interest outstanding on the line of 
credit must be repaid on December 31, 1999.  During 1996, the Company began 
co-funding this Credit Agreement with HCC.  As of December 31, 1996 and 
September 30, 1997, the Company had advanced $172,780 and $169,280 
respectively, while HCC had advanced $338,695 and $431,145 as of December 31, 
1996 and September 30, 1997, respectively.  Although the total advances 
($511,475 and $600,425 as of December 31, 1996 and September 30, 1997) are in 
excess of the Credit Agreement's standby line of credit amount ($360,000), 
the total advances are governed by the Credit Agreement, including interest 
rates and due dates.  Interest income earned by the Company on this credit 
line amounted to $2,899 and $10,310 for the period March 27, 1996 (date of 
formation) through December 31, 1996 and the nine months ended September 30, 
1997, respectively.  Interest income earned by HCC on its share of the 
outstanding loans amounted to $3,364, $22,970 and $24,387 for the years ended 
December 31, 1995 and 1996 and the nine months ended September 30, 1997, 
respectively.  A portion of these loans ($44,356) have been used to fund the 
acquisition target of ATB Productions (Friendly Media, Inc.) in anticipation 
of completion of the acquisition.

        In conjunction with the public offering, HCC has incurred direct or 
indirect costs, such as salaries and rent, which have been charged to the 
Company.  By the completion of the public offering, it is expected that such 
costs could aggregate approximately $600,000.  It is the intent of the 
Company to reimburse HCC for these costs, or at least a portion thereof, on a 
sliding scale (none if $2,000,000 is raised to $412,500 if $12,500,000 is 
raised), solely from the offering proceeds.  As of December 31, 1996 and 
September 30, 1997, the amount owed by the Company to HCC for these costs, 
net of repayments, amounted to $220,616 and $397,350, respectively.

        Xpress Ventures, Inc. is a Tennessee corporation whose principals are 
Gerald Garcia, (Executive Vice President of the Company) and Bradford W. 
Baker (Secretary-Treasurer of the Company).  (See "Conflicts Of Interest.")  
Messrs. Garcia and Baker entered into a licensing agreement with Xpress 
Ventures, delegating all its rights each has in a proposed magazine for teens 
and a national sports weekly.  In turn, Xpress Ventures, Inc. has now 
assigned its rights in such proposed newspaper inserts to the Company in a 
May 31, 1996 agreement.  While Messrs. Garcia and Baker are affiliates and 
have an interest in these transactions, all negotiations with the Company 
have been independently negotiated by Company principal(s) other than Messrs. 
Garcia and Baker.
    

                                       18
<PAGE>

   
        Because the Company has not generated sufficient cash flow to pay all 
compensation when due to Mr. Garcia, a portion of such compensation has been 
deferred, and the Company has entered into a $60,000 note payable to Mr. 
Garcia.

        A number of activities which the Company intends to pursue with the 
benefit of funds raised during this offering are those which have been 
assigned to the Company by HCC.  Moreover, the management and all current 
Shareholders of the Company, as of the date of this Prospectus, are 
essentially identical to that of HCC.  Accordingly, the economic terms, 
including compensation and equity ownership, may not have been the result of 
arm's-length negotiations.  However, in evaluating this potential conflict of 
interest, prospective Shareholders should be aware that a right of first 
refusal has been granted by HCC and the Company's management for any 
activities or acquisitions that fall within the communications and management 
charter of the Company so long as on terms comparable to what an independent 
third party would pay.
    

        The Company believes that any past transactions with its affiliates 
have been at prices and on terms no less favorable to the Company than 
transactions with independent third parties.  The Company may enter into 
transactions with its affiliates in the future.  However, the Company intends 
to continue to enter into such transactions only at prices and on terms no 
less favorable to the Company than transactions with independent third 
parties.  In that context, the Company will require any director or officer 
who has a pecuniary interest in a matter being considered to recuse 
themselves from any negotiations.  In any event, any debt instruments of the 
Company in the future are expected generally to prohibit the Company from 
entering into any such affiliate transaction on other than arm's-length 
terms.  In addition, a majority of the Board is (and must continue to be) 
neither an officer nor have a pecuniary interest (other than as a Shareholder 
or director) in any transactions with the Company.  In turn, commencing 
immediately, a majority of the independent Board of Directors members 
(defined as having no pecuniary interest in the transaction under 
consideration) will be required to approve all matters involving interested 
parties.   Moreover, it is expected that additional independent directors 
will be added to the Board and an independent escrow agent/registrar will be 
appointed, no later than the initial closing for this offering, to assure 
proper issuance of stock to Shareholders. 

             FIDUCIARY RESPONSIBILITY OF THE COMPANY'S MANAGEMENT

   
        Counsel has advised the Company's management it has a fiduciary 
responsibility for the safekeeping and use of all assets of the Company.  
(See "Conflicts Of Interest" and "Risk Factors -- Conflicts Of Interest.") 
Management is accountable to each Shareholder and required to exercise good 
faith and integrity with respect to its affairs.  (For example, whether under 
SEC and/or general fiduciary principles, management cannot commingle property 
of the Company with the property of any other person, including that of 
management.)
    

        Cases have been decided under the common or statutory law of 
corporations in certain jurisdictions to the effect that a shareholder may 
institute legal action on behalf of himself and all other similarly situated 
shareholders (a class action) to recover damages from management for 
violations of fiduciary duties, or on behalf of a corporation (a corporation 
derivative action), to recover damages from a third party where management 
has failed or refused to institute proceedings to recover such damages.  On 
the basis of federal and/or state statutes, including most critically the 
Delaware General Corporation Law, and rules and decisions by pertinent 
federal and/or state courts, accordingly, (a) shareholders in a corporation 
have the right, subject to the provisions of the Federal Rules of Civil 
Procedure and jurisdictional requirements, to bring class actions in federal 
court to enforce their rights under federal securities laws; and (b) 
shareholders who have suffered losses in connection with the purchase or sale 
of their shares may be able to recover such losses from a corporation's 
management where the losses result from a violation by the management of SEC 
Rule 10b-5, promulgated under the Securities Exchange Act of 1934, as 
amended.  It should be noted, however, that in endeavoring to recover damages 
in such actions, it would be generally difficult to establish as a basis for 
liability that the Company's management has not met such standard. This is 
due to the broad discretion given the directors and officers of a corporation 
to act in its best interest.

                                      19


<PAGE>

        The SEC has stated that, to the extent any exculpatory or 
indemnification provision purports to include indemnification for liabilities 
arising under the Securities Act of 1933, as amended, it is the opinion of 
the SEC that such indemnification is contrary to public policy and, 
therefore, unenforceable.  Shareholders who believe that the Company's 
management may have violated applicable law regarding fiduciary duties should 
consult with their own counsel as to their evaluation of the status of the 
law at such time.

                                  THE COMPANY

General

        Heartland Communications  & Management, Inc. (the "Company") was 
organized March 27, 1996. The Company's offices are located at 1320 Old Chain 
Bridge Road -- Suite 220, McLean, Virginia 22101, and its telephone number is 
(703) 883-1836.  The Company intends to raise capital, perform support 
services and pursue specific targeted business development opportunities as 
its basis for growth and profitability.  The Company has identified several 
service and support areas where it intends to establish profit centers.  
These include, but are not limited to, business areas such as radio talk show 
programming, newspaper supplements and inserts publishing and other 
communications- and management-related activities.  (See "Specific 
Opportunities Under Consideration.")  The Company has investigated business 
opportunities for investment and has performed preliminary due diligence on 
certain projects.  It is the intent of management to use a part of the 
proceeds of this offering to continue the due diligence process on these 
projects (which will include third party feasibility studies where management 
considers such studies prudent to complete the required due diligence).

   
        More specifically, the Company will engage in the broad-based 
communications and media business, including (but not limited to) the 
development, production, marketing and syndication of advertising-supported 
broadcast programs and print products.  These products will be designed to 
meet the expanding needs of the media business for creative content -- 
especially in those segments, e.g., AM radio and newspaper publishing, in 
which syndicated alternatives to locally-produced content are financially 
attractive.  Its radio operation will not only assist in the development of 
programming by outside producers, secure syndication opportunities for them 
and share in their revenue but also produce news, information and talk 
programming of its own, the latter effected through an affiliate, ATB 
Productions, L.L.C.  The Company expects to own a specific, negotiated 
portion (typically 10% to 60%) of the gross advertising receipts and/or net 
income of several radio productions.  The Company contemplates forming one or 
more of its own satellite-transmitted radio networks to sell broadcast time 
to advertisers and talk show hosts and a subsidiary of its ATB Productions, 
L.L.C. affiliate is currently completing the acquisition of up to three AM 
radio stations in California and  Washington.  In addition, if the Company 
provides the associated funding, the Company has the option to obtain a 50% 
interest in two prospective innovative, national specialty supplements to 
newspapers designed to appeal to targeted segments of the mass audience which 
the Company believes are under-served: teens and sports enthusiasts.  
Additional print, broadcast, Internet-based products, information services 
and news media components, as well as hybrid combinations, also are 
contemplated.  Such activities will be developed by the Company or will be 
part of the Company's acquisition strategy and/or management services will be 
offered to clients on a fee and/or equity basis.
    

Introduction

   
        Though recently organized, many of the Company's  contemplated 
activities to be pursued during the early years of operations will be based 
on opportunities developed by  Heartland Capital Corporation ("HCC"), a 
private merchant banking business advisory firm which was incorporated in 
June 1994 to pursue a broad spectrum of investment opportunities.  To the 
date of this public offering,  HCC has concentrated much of its activities in 
communications-related businesses, most specifically the support of talk show 
programs and a contemplated radio network.  Because of the faster than 
expected progress of HCC's efforts in the communications arena and the slower 
than expected development of other areas, the HCC Board of Directors  
determined that the best strategy was to take an affiliate public at this 
time.  Specifically, the decision was made by HCC to assign all contracts, 
business opportunities and performance obligations meeting certain investment 
development criteria to the Company with  existing HCC shareholders receiving 
    

                                      20

<PAGE>

   
the same number of shares and associated rights that they owned in HCC, 
including the right to exercise warrants for Shares of the Company, by paying 
a variable exercise price (ranging from $.001 up to $.50 per share).  (Some 
limited merchant banking activities may take place in the Company as well.) 
Accordingly, on May 17, 1996, HCC assigned these opportunities to the 
Company, which was a wholly-owned subsidiary on that date, and HCMI 
thereafter was responsible for pursuing development of these opportunities.  
Because the Company has assumed the rights previously negotiated and owned by 
HCC and there continues to be common ownership and management, the Company 
and HCC may be deemed to be affiliated.  For a discussion of the associated 
conflicts, see "Conflicts of Interest. "

        As part of its merchant banking operations, HCC identifies investment 
opportunities which can be developed into viable operations.  Several 
targeted opportunities were identified in 1994 and 1995, including talk 
radio, a teen-oriented supplement to newspapers and a newspaper insert aimed 
at sports enthusiasts.  The talk radio venture was furthest along in the 
development process, with HCC having provided a line of credit as well as 
marketing expertise to ATB.  The other ventures identified to date are only 
developmental options.

        HCC has determined that these ventures cannot be adequately developed 
without additional capital and, to that end, on May 17, 1996, HCC assigned 
its option (and in the case of ATB, its contract) rights to the Company.  
Formed as a wholly-owned subsidiary of HCC, the Company received on May 17, 
1996 the development and contract rights and obligations and the assumed 
responsibility for costs to be associated with the future development of 
these activities.  On May 18, 1996, HCC spun off the Company via a taxable 
dividend to the HCC stockholders with the Company replicating the HCC capital 
structure, including replicating HCC's outstanding non-contingent stock 
options and warrants and issuing 301,903 of the Company's warrants to the HCC 
preferred shareholders, who held contingent warrants, on the basis of one 
warrant for each two HCC preferred shares.  A share of the Company's common 
stock was issued to each HCC common and preferred shareholder for each share 
of HCC common and preferred stock outstanding May 18, 1996. Warrants to 
purchase the Company's stock were granted to holders of non-contingent HCC 
stock purchase warrants as of May 17, 1996. Additionally, on April 17, 1996, 
HCC itself was granted warrants, exercisable until April 16, 2001, to 
purchase 267,589 Shares of the Company's common stock for $.50 per share.  
The contracts and option rights transferred to the Company have no net book 
value because development or servicing the rights is expected to require a 
substantial infusion of capital.  It is HCMI's intention to obtain the 
necessary capital through this initial public offering of its common stock to 
develop these rights and associated activities.

        The activities to date principally relate to "Newsmaker" with Michael 
Foudy and "The Travel Show" (with Larry Gelwix and Danny Kramer).  There are 
a number of other related talk show programs under development which are 
expected to be added to the existing line-up, thereby enabling the Company to 
develop a network of its own.  This would permit stations around the country 
to pick and choose from the Company's stable of talk shows.  Such an 
arrangement permits economies in production and enhances cross selling 
opportunities to maximize advertising revenues and revenues from sponsorship 
of these programs.  (However, see "Risk Factors.")

        HCC also has obtained rights to acquire working and/or equity 
interests in specialized newspaper supplements (described in greater detail 
in "Specific Opportunities Under Consideration"); while expected to cost 
considerably more to develop, they are believed to be quite promising. 
Accordingly, as a function of the amount of monies raised, it is intended 
that a series of special interest supplements be developed and distributed by 
newspapers around the country.  The supplements can best be analogized to the 
Parade insert that goes into many Sunday newspapers around the country.  
These new products will be value-added supplements distributed by local 
newspapers either within the newspaper or as stand-alone supplements to 
segments of the non-subscribing market.  The Company believes its proposed 
magazine for teens and a national sports weekly have unique attributes.  
Based upon its market research, actual experience and/or proprietary concepts 
(including their expected distribution through existing newspapers), the 
Company believes that a large readership can be  developed relatively 
quickly.  (See, however, "Risk Factors.")  (The "national sports weekly" and 
"magazine for teens" names are working titles only; all materials and 
editorial content will be protected by pertinent trademark and copyright 
laws.)

        As described in greater detail under each of the individual sections 
which follow, the ownership interests will be negotiated independently for 
each activity.  For example, individual radio programs might be based upon a 
fee or a
    

                                      21

<PAGE>

   
percentage of gross advertising revenues generated and/or a percentage of net 
profits without any actual ownership in the talk show itself.  In contrast, 
the proposed magazine for teens and national sports weekly are expected to be 
separate joint ventures between the Company and the creators of such concepts 
with each party sharing on a 50/50 basis after all expenses and the Company 
has been repaid its original investment(s).  Such expenses  include paying 
royalties aggregating 5% annually; during the first five years, the Company 
will receive a royalty of 1.25% annually and its creators (or an entity 
Messrs. Garcia and Baker control) will receive 3.75%; thereafter, the 5% 
royalty payment will be paid entirely to its creators (or an entity they 
control.)  (See "Conflicts Of Interest - Gerald Garcia And Bradford W. Baker 
Relationships" with regard to the relationship of such creators of these 
specialized newspaper supplements to the Company.)

Specific Opportunities Under Consideration

        The Company has identified several projects for which it proposes to 
provide funding.  No fixed commitments have been made for any of these 
projects. The projects listed below are in different states of due diligence 
and are intended to be pursued once, and only if, the funding contemplated 
from this offering is achieved and the appropriate due diligence has been 
completed. Therefore, at present, these projects cannot be viewed as probable 
acquisitions. This list is not complete and those identified below are 
subject to being discontinued if warranted after its due diligence review is 
concluded. Management intends to fund projects strictly based on satisfactory 
completion of appropriate due diligence and based on investment guidelines as 
they may evolve over time.  Any specific opportunities pursued will relate to 
communications, broadcast or print, and/or management activities.

        The Company intends to consider many other development projects and 
intends to continue to raise capital to take advantage of opportunities, thus 
providing income and asset growth for its shareholders based on its planned 
investment and development strategy.  The Company intends to develop strict 
guidelines for investment, first considering preservation of capital, then 
equity participation and liquidity.  In most situations, it will endeavor to 
maintain a preferred position with emphasis on an exit strategy with earnings 
and a residual equity position.  Actual liquidation of an investment will be 
based on management's assessment of growth and earnings potential of each 
investment.  However, investments as suggested herein are inherently risky, 
and there can be no assurance that these risks can be mitigated to the extent 
that losses will not occur, and there can be no assurance that investors in 
this offering will not lose all of their investment.  Potential investors are 
advised to consult their own legal and accounting counsel as to their 
suitability for investment in the Company.

(1)     Heartland Radio Network

        The Company has established radio program marketing and, directly 
and/or through contractual arrangements with ATB, production (in addition to 
station ownership/operation) as one of its primary activities.  It will 
market those services to the $11.5 billion advertiser - supported commercial 
radio broadcasting market.  (Source: National Association of Broadcasters 
1995 Annual Report.)  The Company has a variety of other communication 
properties, broadcast and/or print, under development and/or consideration.  
The Company, directly or through ATB,  will acquire, create, develop  and own 
creative content that it markets for domestic and international broadcasters 
with the production being done by its affiliate, ATB.  (See "Conflicts Of 
Interest.").

        The Company believes most nationally syndicated and locally produced 
talk shows adopt a conservative political slant, attempting to emulate the 
success of Rush Limbaugh's 15-year-old program by appealing to the so-called 
"angry white male" which typically feels under-served by other media outlets. 
The general tenor of talk radio has therefore become negative, angry and 
anti-government, with much of the content provided by listeners  themselves.  
  This has made some advertisers reluctant to advertise on talk radio 
programming.

        Because talk radio has largely ignored alternatives to conservative, 
"sound off" themes, the Company believes the potential for talk radio which 
is non-partisan and which presents alternative viewpoints emphasizing the 
search for solutions to societal problems (rather than just complaining about 
those problems) is considerable.  (In fact, the 
    

                                      22

<PAGE>

   
Company will test its theory that the success of talk radio -- which it 
believes strongly relies on participation by angry or alienated listeners but 
is cheaper to develop and sustain -- may have peaked.) Support for this 
theory can be found in the success of ethnic-oriented programming and 
National Public Radio ("NPR") programming such as "All Things Considered" and 
"Morning Edition."  The NPR programs air in morning and afternoon drive 
times; however, the economic potential of such programs is largely untested 
because of their non-profit, non-commercial nature.

        There are approximately 11,500 radio stations in America; about half 
of these are AM stations, and most of them are co-owned and operated with FM 
affiliates.  Many AM radio stations lose money; about 1,200 of them have a 
news/talk format, the only format to emerge in the past 20 years which has 
consistently demonstrated the potential for profit on AM stations -- which do 
not have the bandwidth required for the successful programming of music 
formats. (Source: Broadcasting & Cable 1996 Yearbook.)  Complicating this 
inequity has been the inclination of packaged goods advertisers to 
concentrate their messages on younger audience segments, as they have on 
television.  Thus, the share of advertising revenues flowing to AM stations 
has steadily declined since 1975, and joint AM/FM licensees have concentrated 
their energies on FM programming. Operators spend relatively little on AM 
program content.  In fact, almost 1,000 AM operators merely "simulcast" on 
their AM outlets the programming that is produced on their FM outlets, 
although the Federal Communications Commission ("FCC") frowns on the practice.

        The limited local spending on local AM programming content has 
provided a major opportunity for programmers who provide a national service 
distributed inexpensively by satellite.  As a result, AM radio, once thought 
of as the prototypically local medium, is today heavily reliant on national 
programs.

        Most syndicated programs are provided to the local affiliate on a 
barter (free, in exchange for advertising time) basis.  Typically, the 
national program receives one-quarter to one-half of the total commercial 
time (up to 15 minutes total) available per hour in exchange for providing 
the program content itself.  Some programs are distributed on a cash basis 
only.  Talk radio programs can be broken down into several categories -- 
entertainment/humor, advice/information, host opinion and listener driven. 

        Several networks have sprung up to provide additional syndicated 
programming on a barter basis, including Talk America, Sun Network, 
Chancellor Radio Network, Talk Radio Network and the Business Radio Network.  
These networks typically sell production and transmission services to the 
program hosts, who then sell national advertising time to cover their costs.

        Syndicated talk shows air from one to six hours per day -- most often 
two to three hours -- and most have 15 to 60 local affiliates.  Most 
affiliates are in medium to small markets or cover portions of larger markets 
(radio coverage areas are substantially smaller than TV coverage areas).  The 
Company believes station operators and programmers face a paradox in 
designing talk radio formats.  According to listener surveys at  the station 
level and in the media which cover them, controversial programs draw the 
largest audiences and are therefore the most desirable.  However, most 
nationally syndicated advertisers avoid controversial program formats for 
fear of having their product(s) identified with a particular controversial 
political viewpoint. Thus, nationally syndicated talk shows may  have great 
difficulty selling their advertising time.

        As a recently formed, development stage company, the Company has only 
recently begun to have business activities.  Many of these activities are 
those that were assigned from HCC, incorporating pre-existing business 
relations, contractual rights and opportunities.  In that context, ATB has 
been producing and distributing a number of radio shows as described above or 
has a number under development.  To expand those activities and to create a 
focus, the talk radio programs have been cross marketed to prospective radio 
stations and newspapers under the trade style, the "Heartland Radio Network" 
("HRN").  Under those pre-existing agreements, ATB enters into the contracts 
and the Company receives various percentages of the gross revenues generated. 
 As described above, those interrelated transactions constitute an affiliated 
relationship among the Company, ATB and HCC.  Because ATB is an integral part 
of the communications business contemplated by the Company, it is possible 
that a merger between the two will be affected at some time in the future.  
Because the communications activities developed by HCC have already been 
spun-off and HCC will continue to function as a merchant bank in other areas, 
it is unlikely that a merger or other  combination will 
    

                                      23

<PAGE>

   
occur between the Company and HCC.  (As described in the last paragraph of 
"Conflicts Of Interest," any such merger(s) would require approval by a 
majority of the independent Board of Directors members.)

        HRN has been formed to take advantage of the inherent opportunity in 
this situation.  Specifically, ATB has obtained agreements with various 
nationally syndicated talk shows (of the host opinion and advice/information 
type) and a talk radio network to market their availabilities.  By combining 
buys in several programs, the Company can assemble an audience sufficient to 
justify an advertising buy for national advertisers who have minimum 
audience-coverage requirements.  In addition, HRN will work to place 
advertising in targeted local talk shows in major markets to assure 
appropriate coverage.

        By delivering sponsors to struggling talk show hosts,  the Company 
believes it has the opportunity to demonstrate to those hosts how they can be 
financially and politically independent.  The Company expects the resulting 
increase in diversity of its talk radio programming by programmers seeking to 
exploit targeted markets will serve to build audience size and interest.  The 
Company believes this will help AM broadcasters become financially viable and 
help attract both hosts and advertisers to the Company and HRN.  Moreover, 
the Company believes it can assemble a team of professionals with experience 
and expertise in media who will assure quality programming, provide 
personalized service to advertisers and develop excellent affiliate relations.

        A substantial portion of the Company's revenues initially will be 
generated from the sale of advertising and production services for broadcast 
on its talk show programs in various market niches.  Additional broadcasting 
revenue will be generated from production services agreements and other 
miscellaneous transactions.  Local advertising sales will be made by each 
talk show's sales staff (or that of their affiliates).  National advertising 
sales are made by firms specializing in radio advertising sales on the 
national level in exchange for a commission from the Company (based on its 
gross revenues from the advertising contained on the respective talk show 
programs).

        The Company believes that radio is one of the most efficient and 
cost-effective means for advertisers to reach specific demographic groups. 
Advertising rates charged by talk shows are based primarily on (i) the 
program's penetration of demographic groups targeted by advertisers; (ii) the 
number of stations in the market competing for the same demographic group; 
(iii) the supply of, and demand for, radio advertising time; and (iv) certain 
qualitative factors.  (Because of a larger audience, rates are generally 
higher during morning and afternoon commuting hours.)
    

        In large markets, where national and regional advertisers are 
particularly active, radio stations live and die on the strength of  their 
ratings.  A station's ability to deliver audiences of specific demographic 
type is evaluated by advertisers and used by their representatives when 
negotiating advertising contacts with broadcasters.  The radio broadcast 
industry's principal ratings service is Arbitron, which publishes the results 
of quarterly ratings surveys in the largest markets and which maintains 
databases on station ratings in smaller markets as well, for use by 
subscribers.  These survey data, contracted through Marketron, are an 
important tool used by the Company in fashioning program production 
strategies and setting advertising rates for its programs.

   
        Broadcasters in smaller markets, and the program suppliers who serve 
them, frequently do not have Arbitron data available to them.  Moreover, 
broadcasters in some cases ignore these data even when they are available 
because the broadcasters specialize in developing audiences among niche 
population segments not counted by Arbitron.  Ethnic minorities who speak 
neither English nor Spanish constitute a growing niche market.  Serving these 
market segments is a growing business for radio broadcasters, particularly 
among AM licensees located on the fringes of major markets.  Typically, the 
station rely on their on-air personalities to develop their ethnic audience 
coverage and to market advertising time to local businesses serving those 
niches.  The stations sell air time to these personalities in hour-long 
blocks (and thereby are relieved of the heavy financial burden of maintaining 
their own staffs of personalities and advertising sales specialists).

        The Company is assisting its ATB affiliate in entering this market. 
Working with Texas businessman, Fred Lundgren, ATB Media, Inc. - a new ATB 
subsidiary - is attempting to acquire three distressed AM licensed stations 
in California, Washington and other states and converting them to block-time 
sales operations.  Lundgren, a radio 
    

                                      24

<PAGE>

   
industry veteran, is replicating a station conversion formula successfully 
employed in the Houston market over the past three years.  The Company will 
earn fees for arranging the financing for station acquisition as well as 
assisting in the management of them and, as a consequence, will receive a 
share of station revenues through its contractual relationship with ATB.
    

        Future expansion in this area would include producing programs for 
possible television and/or cable television syndication as well.

(2)     Communications Companies Acquisitions

        As of this date, the Company has been engaged principally in 
organizational activities and limited operations.  Nonetheless, the Company 
has identified a number of investment opportunities that it intends to 
continue investigating when capitalized.  While the Company has performed 
limited due diligence on these projects to date, it intends to continue to 
investigate them (and other opportunities) adequately as capital becomes 
available.  Any specific opportunities pursued will relate to communications, 
broadcast or print, and/or management activities.

   
        The Company will continue to identify (and expects to pursue) 
acquisitions of communications-related activities in situations where the 
Company believes it can successfully apply its operating strategy and where 
such businesses can be acquired on economically attractive terms.  The 
Company expects to grow by emphasizing internal growth of its business and by 
making targeted acquisitions of companies in the communications sector with 
above average growth potential (at least 20%) at prices believed by 
management to be attractive, even under-valued, and which fit synergistically 
in a regional concept that will aid in the targeted marketing and promotion 
of the Company --i.e., a community newspaper and a community radio station 
working together to cross-market programs and products targeted at specific 
demographic and/or psychographic niche markets.  Management will continue to 
emphasize strategic acquisitions and dispositions, internal growth, operating 
efficiencies and cost reduction.  As a result, management believes that the 
Company is positioned to achieve internal growth and to benefit from the 
general economic recovery as well as from the current recovery in the 
communications industry.

        The Company has had preliminary discussions with a competitive talk 
show network with regard to possible acquisition.  To date, those discussions 
would have to be characterized as preliminary.  Nonetheless, it is expected 
that once at least $2,000,000 has been raised, those discussions could result 
in future acquisitions -- for example, other radio network(s) or portions 
thereof and/or at least access to another network's transponder.   (See 
"Application Of Proceeds.")

        Other communications companies which might be sought would include 
community newspapers and Internet-related businesses.  (For example, one talk 
radio network recently became the first to offer its programming in real time 
on the Internet 7 days a week, 24 hours a day.)  Because of the current lack 
of funding to actively pursue potential targets, possible future acquisitions 
might occur fairly rapidly once funding of at least $12,500,000 has been 
achieved. Moreover, as a public company, it is possible that Shares of the 
Company will be exchanged for interests in those companies or facilities.

        As part of this strategy, the Company envisions acquiring certain 
properties.  This is felt to have certain advantages under a "cluster" theory 
that has proven quite successful for other communications companies. 
Specifically, if one advertises on talk radio, those same prospective 
advertisers may want to advertise in local newspapers, particularly smaller 
suburban newspapers.  This same principle can be expanded to specific niche 
newspapers in certain geographic areas.

        One of the Company's contemplated activities is to provide management 
in integrated marketing communication services.  Because of the breadth of 
experience of its principals, this provides tremendous cross-marketing 
opportunities across the local spectrum of media -- local newspaper and/or 
radio and/or television.  This provides a cost-effective mechanism for 
products and programs to be advertised.  This is typically arranged through 
    

                                      25

<PAGE>

   
a barter of certain time and space on one medium for time and space for 
another. Such practices are complementary rather than competitive since many 
advertisers want to engage in a media mix that is viewed as prudent.  For 
such services, the Company will typically be paid the standard industry 
commission/advertising agency rate of 15% of the gross value of the 
transaction.  Accordingly, even if the media involved are not affiliated and 
no money changes hands, the Company would nonetheless be paid its 
contemplated commission.

(3)     A National Sports Weekly Magazine

        Because sports are an integral part of the American way of life, the 
Company believes those viewing and participating in sports are a very large, 
but underserved, print market niche.  The Company believes sports are 
universal activities that cut across age, sex, income, ethnic and other 
demographics. Like the magazine for teens described in the following section, 
the Company intends to bring the proposed national sports weekly to market 
through a joint venture  with the creators of the concept, Gerald Garcia 
(Executive Vice President and formerly President) and Bradford W. Baker 
(Secretary-Treasurer of the Company) in return for the Company providing 
needed funding (approximately $5,037,000 if $12,500,000 is raised).  (See 
"Conflicts Of Interest.")

         The proposed national sports weekly (hereinafter called "NSW") will 
use distribution channels similar to the proposed magazine for teens (see 
discussion following), thereby permitting economies of scale.  NSW will be 
published as a national medium for advertisers to reach adults 18 - 54.  A 
national sports weekly also would lend itself to being co-sponsored by 
commercial networks or companies associated with sports.
    

        With a staff of top sports editors and writers, NSW will provide a 
fully formatted tabloid-size magazine to newspapers on a weekly basis.  While 
most people's first choice today for printed information is their local 
newspapers, those publications cannot afford the staff to report in depth on 
all of the major sports beyond the news of franchise and college teams in or 
near the newspaper's coverage area, much less provide coverage of the less 
popular sports.

        The Company anticipates signing up a reasonable percentage of the 
nation's newspapers to distribute NSW.  The overhead and production structure 
of NSW is expected to be highly efficient.  The Company expects it will be 
able to offer advertisers a media product with a high circulation at a low 
cost-per-thousand.  In fact, the Company expects its weekly reach will be 
significantly higher than other sports-oriented media, including television 
sports shows, but at a cost-per-thousand that is highly competitive.

   
        For example, Parade Magazine, printed independently and then 
distributed through newspapers, has a circulation of 37,614,000.  (Source: 
AdWeek's Guide to Media, 1995. )  Most print publications are printed and 
distributed independently, resulting in significantly lower circulation and 
higher costs.  For example, Sports Illustrated's circulation is 3,465,000, 
Inside Sports' circulation is 675,000, Sporting News' circulation is 515,000 
and Baseball Weekly's circulation is 303,409.  (Source: AdWeek's Guide to 
Media, 1995 and ABC, 1994.)  While the market penetration for NSW may not be 
as high as Parade Magazine's 37.614 million circulation, the Company believes 
it can achieve a reasonable penetration rate.
    

        Network and cable television also will be considered a competitor of 
NSW because it is an efficient means of reaching a large audience 
cost-effectively.  At the currently projected cost-per-thousand, NSW rate 
will be very competitive against all "day parts" (a media term meaning all 
segments of the programming day), delivering a readership that may equal or 
exceed that of a typical prime time show.

        NSW will be created weekly at NSW's headquarters, then distributed 
electronically to subscribing newspapers.  National advertising will be sold 
directly by the staff of NSW.  Participating newspapers can add local 
advertising by either deleting certain identified editorial content or by 
adding more pages.  These newspapers also can add their own local editorial 
content, if desired.

                                      26
<PAGE>

        The targeted advertisers for NSW are those companies that have a 
desire to generate immediate sales, have a need to disseminate printed 
information (for image, couponing, schedules, etc.) and who want to 
supplement their electronic advertising.

   
        The Company will commit approximately $5,037,000 of this offering's 
net proceeds to create NSW.  The Company has executed an agreement with ICON 
International, Inc., a media barter and trade company, for $11,800,000 in 
advertising placement over a five year period.  Based upon the potential 
represented by such agreement, the Company believes NSW is viable (with 
operations capable of commencing as early as September 1998.).
        Such funds will be used for purposes relating to bringing NSW to 
fruition, including research and development to further fine-tune the 
competitive advantages as well as exposing any potential obstacles among the 
Company's  three target audiences (newspaper publishers, advertisers and 
readers); hire an editorial and sales staff to create, sell and distribute 
NSW; maximize sales with an extensive advertising and public relations 
campaign to promote their product; and build customer support services to 
handle the demands created by the influx of advertisers and participating 
newspapers.  In addition, there will be a negotiated royalty fee to the 
copyright owners for the national sports weekly concept.  (See last paragraph 
of "Introduction.") However, the Company is currently exploring potential 
strategic partners for its national sports weekly.  Should these 
relationships develop, the Company's investment in this venture may be 
reduced.  (See "Application Of Proceeds.")
    

(4)     A Magazine for Teens

        The Company intends to create a magazine for teens which will be 
developed for the purpose of delivering a cost-effective medium for 
advertisers to reach the targeted teen and pre-teen (ages 11 - 18) market.   
The Company intends to bring such magazine for teens to market through a 
joint venture with the creators of the concept, Gerald Garcia ( Executive 
Vice President and formerly President of the Company)  and Bradford W. Baker 
(Secretary-Treasurer of the Company) in return for the needed funding 
(approximately $2,300,000). (See "Conflicts Of Interest.")

   
        While there have been electronic means (such as MTV) to reach the $60 
billion teen market (Source: AdWeek's Guide to Media, 1995), the Company is 
not aware of one national print publication that can reach a large audience 
at one time.  Similarly, a 1994 survey reported that teenagers spend their 
money on food, electronics, entertainment and health and beauty aids.  
(Source: Find/SVP 1994.)  Advertisers also desire to establish a relationship 
with teens because of not only their buying power but also their influence on 
household purchases. The Find/SVP 1994 study revealed teenagers influence 
household purchases amounting to more than $161 billion annually.
    

        The Company is now in the development phase of a magazine for teens. 
From 1989 to 1991, Xpress was published  for the Knoxville, Tennessee area 
teen market as a joint venture between the Knoxville Journal and The Creative 
Network, Inc., and its two principals, Garcia and Baker.  (Xpress was 
discontinued in 1991 after the sale of the Knoxville Journal).  Originally 
tested as a monthly, the magazine was distributed in East Tennessee schools. 
Written by and for students, Xpress was the first publication of its kind.  
Teen acceptance was extremely high with a circulation of more than 20,000 
monthly. This publication also set new standards in the field of computerized 
pre-production -- e.g.,  Xpress was one of the first publications in the 
country to be produced entirely on computer.  (See "Specific Opportunities 
Under Consideration.")

        The proposed magazine for teens will be aimed at middle and high 
schools (grades 7-12) and will be published weekly.   It will be created at 
the magazine's headquarters, then distributed electronically to subscribing 
newspapers which will distribute it to students at schools in their market 
area as part of their "Newspapers in Education" program.

        National advertising will be sold directly by the magazine. 
Participating newspapers can add local advertising by either deleting certain 
identified editorial content or by adding additional pages.  These newspapers 
also can add their own local editorial content, if desired.

        The targeted advertisers for the magazine are those companies that 
have a desire to reach the affluent teen market -- companies such as  
Coca-Cola, Taco Bell, Pepsi, Levi's, Blockbuster, The Gap and McDonald's.  
The 

                                      27

<PAGE>

Company believes it can attract advertisers who know teens spend (especially 
when it comes to food, clothes and fun) and help such advertising entities to 
generate immediate sales and establish future brand loyalty.  In turn, this 
influences the buying decisions of parents of teens.  According to market 
research, teens have increasingly more money to spend, do a 
disproportionately large portion of the family shopping and are more apt to 
try a new product than would be their parents.  (Source: Find/SVP Study, 
1994.)  The Company business plan was developed on the premise that the 
magazine will permit the Company to tap into such favorable demographics.

        Future product development by the Company will include the targeting 
of other demographic niche market groups such as 50+ adults, African 
Americans, Hispanics and Native Americans, as well as other products that can 
be distributed in a manner similar to the magazine.

        The Company will commit a portion of the offering's net proceeds to: 
create the magazine for teens, including hiring an initial editorial and 
sales staff to create, distribute and sell the magazine; maximize sales with 
an extensive campaign to promote the magazine; build customer support 
services to handle the demands created by the influx of advertisers and 
participating newspapers; and use research and development to create other 
products capable of being distributed through pre-existing newspaper 
networks.  In addition,  a negotiated royalty fee for the magazine's concept 
will be paid to its copyright owners.  (See "Introduction" with regard to the 
fee and "Conflicts Of Interest -- Gerald Garcia And Bradford W. Baker 
Relationships" with regard to the relationship between such creators and the 
Company).

        There is no niche market teen-oriented national publication that can 
reach a large teen audience.  Magazines such as Sassy and Seventeen reach at 
best 1.9 million subscribers per issue and are targeted to females.  (Source: 
AdWeek's Guide to Media, 1995.)  There are even fewer choices in male teen 
publications (Boy's Life and Sports Illustrated for Kids), reaching only 
1,300,000 and 950,000, respectively.  (Source: AdWeek's Guide to Media, 
1995.) Electronic media have been successful at reaching teens; however, 
their reach is generally less than commonly perceived -- for example, MTV's 
audience is currently approximately 328,000 per quarter hour between 1:00 
a.m. and 3:00 a.m. and 656,200 between 7:00 p.m. and 3:00 a.m.  (Source: A.C. 
Nielsen, 1995.)

        While the Company believes the magazine for teens will be more 
interactive and wider-reaching than MTV-like products, it is also 
complementary with them (since the magazine is a printed product) with 
respect to their use by major advertisers.  For example, the magazine's 
printed format allows for couponing and can be used as a cross-selling device.

        Xpress was distributed in Knoxville to 90% of the high schools (18 of 
20) and 83% (20,000 of 24,000) of the students at those schools actually read 
it.  (Source: Knoxville Journal, 1991.)  While the market penetration on a 
national basis is not expected to be as high as in the Knoxville experience, 
the Company believes a reasonable penetration rate of the targeted 37 
million, $60 billion teen audience can be achieved.  (Source: Ad Week's Guide 
to Media, 1995.)

(5)     Management and Marketing Services

        While currently a limited activity of the Company, it is expected 
that integrated communications management services will constitute a growing 
portion of the Company's business.  Once funding is in place, for example, it 
is anticipated that new personnel will be engaged to complement the Company's 
existing personnel.  The contemplated activities would be associated with 
representing clients for cash fees (and possible equity-based) compensation 
for management advisory services.  Because the Company intends to embark upon 
an active acquisition strategy, it is felt that these management and 
consulting services would complement the Company's other activities since it 
would already be seeking comparable information and generally be in the 
"information flow." It is believed attractive economies for upcoming business 
activities will result, thereby permitting the Company to acquire poorly 
managed companies that could benefit from professional management techniques.

        One of the Company's contemplated activities is to provide management 
in integrated marketing communication services.  Because of the breadth of 
experience of its principals, the Company believes there are promising 
cross-marketing opportunities across the local spectrum of media -- local 
newspaper and/or radio and/or television.  This provides a cost effective 
mechanism for products and programs to be advertised.  This is typically 

                                      28

<PAGE>

arranged through a barter of certain time and space on one media for time and 
space on another. Such practices are complementary rather than competitive 
since many advertisers want to engage in a media mix that is viewed as 
prudent.  For such services, the Company will typically be paid the standard 
industry commission/advertising agency rate of 15% of the gross value of the 
transaction. Accordingly, even if the media involved are not affiliated and 
no money changes hands, the Company would nonetheless be paid its 
contemplated commission.

        The Company believes this will introduce attractive economies 
because, once an advertiser uses a particular medium, it is a good candidate 
for doing more advertising on related medium and programming in the 
community.  This approach also ties into the phenomenon that most advertising 
(approximately 53%) is done in print and the balance is allocated between 
television, radio and other media.  (Source: Advertising Age, September 
1995.)  (See "Communications Companies Acquisitions.")

        One of the principal functions of the marketing services function 
will be to develop marketing concepts, ideas and  strategies for a fee to 
non-affiliated entities.  This will constitute the generator of new revenue 
sources and provide value-added service to advertisers on the Company's radio 
programming.  It is believed that the Company can develop new marketing and 
promotion strategies based upon this basic concept.

        In the same vein, much of the Company's strategy is to avoid 
traditional distribution networks but rather to deliver directly in bulk 
- --whether the proposed magazine for teens, a contemplated national sports 
weekly or any other specialty publication.  This permits the Company to get 
incremental returns in an existing market with little or no costs.

   
Fairness of Consideration

        On June 26, 1996, the Company retained the valuation firm of Houlihan 
Valuation Advisers, Inc. ("Houlihan") to review the proposed terms of the 
$5.00 per share initial public offering (the "IPO") price.  Houlihan was 
selected from among a number of investment banking firms and consultants on 
the basis of its lack of affiliation with the Company, its affiliates or 
possible underwriters, as well as its experience, expertise and national 
reputation.  Houlihan was retained for the sole purpose of opining whether or 
not the proposed transaction was fair from a financial point of view to 
prospective investors in the IPO.  No limitation was placed on the scope of 
Houlihan's investigation.  The Company believes Houlihan is qualified to 
render the opinion because of its extensive experience in valuing companies, 
including those going public for the first time.

        Houlihan has rendered an opinion to the Company, attached  to this 
Prospectus as Appendix III (the "Fairness Opinion"), to the effect that the 
offering price to the public shareholders is fair from a financial point of 
view.  In preparing to render the Fairness Opinion, Houlihan reviewed the 
Company's Prospectus, financial statements, forecasts and management reports, 
budgets and projections, met with the Company's management, members of the 
Board of Directors and conducted such other studies, analysis and inquiries 
as the firm deemed appropriate to discuss the businesses and prospects and 
made such other investigations as it considered necessary.  Houlihan visited 
with the Company's officers but did not cause any physical assets of the 
Company to be appraised.

        The Company paid a $30,000 fee to Houlihan and has agreed to 
reimburse Houlihan for certain expenses in connection with rendering the 
Fairness Opinion and to indemnify it against certain costs, expenses and 
liabilities to which it may become subject arising from services rendered in 
connection with the Fairness Opinion.  During the five years prior to being 
retained by the Company, Houlihan had not performed any services for the 
Company or any of its affiliates.
    

Management

(1) Officers

        Michael L. Foudy, born 1951, a principal  founder, President, Chief 
Executive Officer and Chairman of the  Board of Directors, graduated from the 
University of Arizona in 1973 and received a Juris Doctorate from the 
University

                                      29

<PAGE>

of Arizona College of Law in 1976.  Mr. Foudy hosted ATB's "America The 
Beautiful" nationally syndicated talk radio show from February 27, 1995 until 
February 28, 1977 and now co-hosts "Nesmaker" which is broadcast on 119 radio 
stations by the United Broadcasting Network.  He has diverse experience in 
public affairs, integrated marketing communications, strategic planning, 
management, entrepreneurship, finance, writing and broadcasting.  Mr. Foudy's 
accomplishments include creation of a 30,000 member Utility Shareholder's 
Association to intervene in rate legal cases and winning over $400 million in 
increased rate base.  During the  1992 Presidential primary campaign, he was 
actively engaged in organizing a movement to draft an independent candidate 
for President (which activities generally would permit an independent  
candidate for President to obtain ballot access in all U.S. jurisdictions). 

        During 1974, while in law school, Michael Foudy founded a small 
marketing communications Company in Tucson.  When he sold his interest in the 
Company thirteen years later, WFC/Westcom had grown to be the largest public 
affairs/public relations Company in Arizona with billings of over $7 million, 
with offices in Tucson, Phoenix and San Diego, a staff of twenty-five 
professionals, a base of "blue chip" clients and a history of profitability.

        Since 1987, Mr. Foudy has undertaken a variety of projects on behalf 
of distressed clients.  These range from a comprehensive marketing audit for 
the owners of Garfinckel's Department Stores in Washington, D.C. to 
preparation of promotional and sales materials for the liquidation of $86 
million of commercial property and the auction of 4,000 residential 
properties once owned by First City Bank of Houston, Texas.  He directed the 
successful repositioning of a master planned golf and retirement community 
owned by Fairfield Homes in Green Valley, Arizona and designed a 
comprehensive marketing communications program which doubled home sales for 
the troubled home builder.  He also supervised the restructuring/liquidation 
of Compass Publishing based in Chicago, Illinois and Sarasota, Florida. 

        Mr. Foudy wrote the book Reinventing America which was published by 
the Institute for American Democracy.  He serves on the Board of Directors of 
Heartland Capital Corporation, which he co-founded, and is Of Counsel to the 
DCM Group, an integrated communications strategy firm based in McLean, 
Virginia. Mr. Foudy has been active in a variety of charitable and community 
organizations including the Tucson Free Clinic, Tucson Community Food Bank, 
Arizona Opera Company and Southwestern Film Consortium.  He currently serves 
on the foundation for American Liberty and the American Initiative Committee 
Board of Directors and is Editor of the American Initiative Newsletter.

   
        Gerald Garcia, born 1943, Vice President and formerly Chief Executive 
Officer and Chairman of the Board of Directors, graduated from Texas A&M 
University in 1967.  Mr. Garcia joined the Company from The Houston Post, 
where he was vice president and editor.  During his three-years there,  The 
Post was honored regularly for journalistic excellence.  Prior to his return 
to his native Texas, Mr. Garcia was editor and publisher of the Knoxville 
Journal and president and publisher of the Maryville Daily Times, its nearby 
sister publication.  Mr. Garcia had a significant impact on both newspapers.  
He supervised the transformation of the Daily Times to a morning paper, 
redesigned the Journal and led both papers to journalistic excellence and 
economic vitality.  During his tenure, the Journal was credited with having 
developed the "Best Sports Section in the Country" for newspapers of 50,000 
circulation and under and the Daily Times was named "Tennessee's Best 
Newspaper" by the Tennessee Press Association in 1990 and 1991.  While Mr. 
Garcia was editor of the Journal and Daily Times, respectively, market 
penetration grew for both newspapers at rates superior to industry standards 
for newspapers of comparable size.

        Mr. Garcia began his career at the Brenham Banner-Press while 
attending Texas A&M.  He held the positions of reporter, sports editor and 
managing editor there.  After receiving his B.A. degree in Journalism, he 
moved to the Corpus Christi Caller-Times as sports reporter and sports news 
editor and then on to the Fort Worth Star-Telegram as a sports reporter and 
his first significant newsroom management responsibilities.
    

        In 1976, Mr. Garcia went to the Kansas City Star and Times where he 
was director of newsroom operations and assistant to the publisher.  He later 
also assumed directorship of the Capital Cities' Minority Training Program.  
Mr. Garcia moved next to the Gannett Company where he was general executive 
of the San Bernadino Sun and then editor  and publisher of the Tucson 
Citizen.  In 1983, he was named vice president of Gannett West Newspaper 
Group.

                                      30

<PAGE>

        Mr. Garcia played an integral role in the launch of USA Today, 
supervising the building of Gannett's print site in Phoenix.  He returned to 
the home of his alma mater in 1986 to be publisher of the Bryan-College 
Station Eagle before moving to Knoxville in 1988.

        In 1984, Mr. Garcia received the Ruben Salazar award for his 
achievements in publishing.  Mr. Garcia has been a community leader wherever 
he has lived, most notably in Tucson, where he is credited with creating "The 
New Pueblo" concept.  He served a two-year term, in 1989-1991, as chairman of 
the American Newspaper Publishers Association's Task Force on Minorities in 
the Newspaper Business.

   
        Bradley B. Niemcek, born 1940,  Vice President-Operations and 
director-elect of the Company,  is a 1965 Journalism graduate of Marquette 
University and is currently pursuing,  on a part-time basis, a graduate 
degree in International Telecommunications at George Mason University. He 
plays and active role in the Heartland Radio Network, which not only provides 
marketing and management services to ATB Productions , L.L.C. but also has 
other broadcast activities under development.  Mr. Niemcek is a 30-year 
veteran of the communications industry.  He spent his early years as a 
newspaper reporter, television news writer and public relations executive.  
In addition, Mr. Niemcek for the past two decades has worked for, or 
established and built his own, companies specializing in client services 
based on emerging communications technologies.  Mr. Niemcek began his career 
as a reporter and writer for the Milwaukee Sentinel and the NBC affiliates in 
that city, WTMJ radio and TV.  He was recruited into the corporate public 
relations field in 1967 by Carl Byoir & Associates in Chicago and, after one 
year there, moved to its New York headquarters.  Mr. Niemcek departed Byoir 
in 1974 to undertake a series of entrepreneurial enterprises in the sports 
promotion field, television syndication and in newsletter publishing.  In 
1982, he founded Newslink, Inc. to develop and market a satellite 
distribution service to connect public relations enterprises with the 
nation's local TV newsrooms.  By 1988, the firm had expanded to include 
offices in New York and Washington, D.C.  and diversified into providing 
facilities management satellite services for broadcast and cable TV clients 
as well; its largest client was Cable News Network ("CNN").  Mr. Niemcek sold 
his interest in Newslink in 1988 and formed TV People, Inc., a television 
facilities management firm and, from his new base in the Washington, D.C.  
area, consulted on the development of a number of local and regional 
political campaigns.
    
 
        Bradford W. Baker, born 1955,  Secretary -Treasurer of the Company, 
attended the University of Dallas from 1974 - 1975.  Mr. Baker's professional 
experience spans 20 years of advertising, sales management and marketing.  He 
is currently President and partner of The Creative Network, Inc., an award 
winning full-service advertising agency located in Knoxville, Tennessee.  
Prior to helping form The Creative Network, Mr. Baker was a VP/Account 
Supervisor at Charles Tombras Advertising, Inc. in Knoxville and at Caraway 
Kemp Communications in Jacksonville, Florida.  He has worked on both the 
client and agency sides of the business and won several awards and 
distinctions including: Who's Who in Advertising, a Presidential Citation for 
Private Sector Initiative, two 1990 Telly Awards, a 1992 National ADDY award 
from the American Advertising Foundation and a 1996 Knoxville ADDY Best of 
Show.  Mr. Baker has extensive experience in creating, marketing and 
publishing various media vehicles.  These include:

- -       Boating Magazine: The Creative Network is the agency of record for 
        this industry-leading publication.  Work for this client includes all 
        marketing facets, with heavy concentration on trade advertising and 
        positioning.

- -       Xpress, a magazine for teens.  (See "Specific Opportunities Under 
        Consideration -- A Magazine For Teens.")

- -       The Star:  Published for MasterCraft Boat Company, this quarterly 
        publication has a circulation of 25,000.  The Star, generally
        recognized as one of the best publications within the boating 
        industry, is designed, written and produced entirely by he Creative
        Network.

- -       The Weekend Journal:  The Creative Network was responsible for all 
        research, marketing and publicity for this new weekly newspaper which 
        was successfully launched in January 1992.

Mr. Baker has also acted as consulting advisor for The Knoxville Journal and 
two Knoxville suburban newspapers,  The Oak Ridger and the Maryville Daily 
Times, and worked extensively on the launch and marketing of several 
publications 

                                      31

<PAGE>

for target marketer, Whittle Communications, L.P.  Mr. Baker was also 
instrumental, together with Mr. Garcia, in refining the concept and 
developing the business plans respectively for the proposed teen magazine and 
national sports weekly joint ventures.

   
        Linda G. Moore, born 1947, Assistant Treasurer and Chief Financial 
Officer of the Company, attended Chico State College from 1965 to 1968.  Ms. 
Moore has been Chief Administrative Officer of the DCM Group, an affiliate of 
Edward S. DeBolt and Company, Inc. ("ESD") since 1978. She was Secretary of 
the Republican State Central Committee of California from 1969 to 1970 and, 
in 1971and 1972, was Assistant to the Deputy Chairman of the Republican 
National Committee.  During 1973, Ms. Moore was Office Manager of Donnelly 
Marketing's National Political Office.  She was Office Manager and held the 
office of Secretary-Treasurer from 1974 to 1996 of ESD and has served on its 
Board of Directors since 1974.
    

        Sherri Schwamb Denora, born 1961, Assistant Secretary of the Company, 
is a 1983 graduate of Mary Washington College, Fredericksburg, Virginia.  
During 1983 and 1984, Ms. Denora was a secretary and receptionist of Marinas 
International, Ltd.  Since 1984, she has been production manager of the DCM 
Group, a subsidiary of ESD, responsible (among other activities) for print 
production, event management and the training and supervision of new 
employees. 

        It is expected that additional personnel will be employed to assist 
in operations and financial management.  The Company has also identified 
several people that are candidates for key positions within the organization. 
 The Company has discussed opportunities with some of these people and 
intends to actively recruit them upon funding.  Management recognizes that 
their expertise and experience is essential to success of its business plan.  
The Company intends to also continue to expand its advisory group in the 
areas of business and finance.

(2) Directors

        Michael L. Foudy.  (See "Officers" above.)

        Ron Alexenburg, born 1942, has been President of National Record 
Company since April 1997 and a music business consultant since 1990 for, 
among others, The Beach Boys, Cabin Fever Entertainment (a division of U.S. 
Tobacco), American Re-Insurance Company, Rawkus Entertainment (an affiliated 
company of James Murdoch) and Joseph Antonini (past chairman of K-Mart).  He 
also recently taught at New York University as a Professor of Business Music, 
Music Promotion and Advertising.  From 1988 to 1990, Mr. Alexenburg was a 
partner with Cy Leslie at Aegis Entertainment in 1988.  In March 1980, he 
joined Peter and Trudy Meisel and Ariola (GMB) to establish Handshake 
Records, leaving in 1988.  In April 1978, Mr. Alexenburg established Infinity 
Records, in association with MCA, until he left in 1980.  As CEO and 
President, he signed entertainers or groups that included Orleans, Hot 
Chocolate, Spryo Gyra and Rupert Holmes (all of which had "gold" recordings). 
 Prior to that association, Mr. Alexenburg was named Senior Vice President 
and General Manager of Epic Records, a division of the CBS Records group, in 
July 1977; at that time, he also started the Portrait label, signing the 
highly successful group Heart.  Sales increased at Epic and the CBS 
associated labels dramatically during the next seven years.  For five 
consecutive years, the organization signed, developed and successfully 
marketed more than 25 new artists, all of which achieved "gold" (sold over 
half a million units) status, including two of the most successful album 
sellers of all time: the artist Meatloaf and the group Boston.    Mr. 
Alexenburg joined Columbia Records in December 1965 and  was promoted to Vice 
President of Epic Records in May 1971, after holding increasingly responsible 
positions and receiving numerous industry awards for his achievements.; a 
year later, in 1972,  he was given full responsibility for the label's growth 
at which time he brought Michael Jackson (and "Thriller," the most successful 
album of all time) and The Jackson Family to Epic Records.   Mr. Alexenburg 
began his career with  Garmisa Distribution, one of Chicago's leading 
independent record distributors in 1962, were he held positions in sales, 
marketing and promotion, while he represented companies such as ABC Dunhill, 
Mercury, Phillips and United Artists.

                                      32

<PAGE>

        Thomas Burgum, born in 1935, is a principal of Thicksten Grimm 
Burgum, a Washington, D.C.-based law firm.  Mr. Burgum is a 1958 graduate of 
Jamestown college (North Dakota) and a recipient of a 1965 law degree from 
the University of North Dakota.  Since 1982, he has been a principal and 
Executive Vice President of Thicksten Grimm Burgum, overseeing the 
implementation of lobbying and consulting services to industrial financial 
and government clients.  From 1980 - 1982, Mr. Burgum was the principal of 
Burgum and Associates, serving as a government relations consultant to a 
variety of agricultural and local government clients.  In 1979 - 1980, he 
served as Deputy Under-Secretary of Agriculture, directing operation of the 
FmHA (rural development) loan, Alternative Energy and Rural Rail Acquisition 
programs; in such capacity, Mr. Burgum was selected to act as chairman of the 
Secretary's Working Group of Agriculture and Transportation; selected to 
represent the Department in issue negotiations with the Office of Management 
and Budget as well as the Department of the Treasury; and received a 
Presidential Commendation for coordinating successful Carter Administration 
efforts to pass the rural Development Act of 1980.  From 1971 - 1979, he 
served as a member of the staff of the appropriations committee for North 
Dakota Senator Quentin N. Burdick, directing legislative research for that 
committee's Agriculture, Transportation and Environmental Subcommittees and 
coordinated legislative efforts during the period with representatives of the 
Executive Branch during the Nixon, Ford and Carter Administrations.  From 
1972 - 1974, Mr. Burgum served as Staff Director of the Bankruptcy Reform 
committee for Senator Burdick' directed the legislative drafting and lobbying 
effort for the Municipal Bankruptcy Amendments of 1975, acted as Staff 
Advisor for the Judiciary Subcommittee Chairman during the floor debate; and 
received a special Presidential commendation for staff work on the Municipal 
Bankruptcy Amendments.  From 1968 - 1972, he served as North Dakota State's 
Attorney for Stutsman County; in such capacity, Mr. Burgum represented the 
state in all criminal prosecutions and, as the senior attorney for this 
governmental unit, managed all legal operations of the county.

        Kirby S. Ralston, born 1953, is a 1976 graduate of Texas Christian 
University with a B.A. in Journalism.  While  in college, Mr. Ralston worked 
in the sports department at the Fort Worth Star-Telegram.  He also was a 
staff member of the TCU student newspaper and radio station.  After 
graduation, Mr. Ralston joined the family-owned  Ralston Advertising in 
Omaha, Nebraska where he handled the sales and marketing of promotional 
advertising products.  In 1978, Mr. Ralston formed A Advertising & Supply, a 
direct mail marketing unit of Ralston Advertising specializing in the 
promotion of political campaign items. In 1990, Mr. Ralston was named 
President of Ralston Advertising/A Advertising & Supply.  He is a board 
member of the Mid-America Direct Marketing Association and an active member 
of the Greater Omaha America Marketing Association and the Omaha Federation 
of Advertising.

   
        B. Eric Sivertsen, born 1953, who graduated from the College of 
William & Mary  in 1975 and George Mason University School of Law in 1981, 
previously served as an officer and director of various subsidiaries of 
DeRand Corporation of America.  Mr. Sivertsen, who currently serves as 
executive vice president of Telecom Towers, L.L.C., is a member of the 
Virginia state bar and has extensive experience creating marketing strategies 
products and has coordinated the development of a national securities 
marketing organization and selling group.  He has performed acquisition due 
diligence, including financial and other risk analysis of potential 
acquisitions, budget preparation and other pro forma financial analysis.  Mr. 
Sivertsen has negotiated various acquisition-related agreements, including 
purchase and sale, senior and subordinated commercial financing, seller 
refinancing, mortgages, leases, employment and credit enhancement agreements. 
 He also manages operations of a public telecommunications fund, oversees 
preparation of budgets, contract negotiations, development of operating 
strategies, as well as the review and hiring of personnel.  He served as 
senior deputy to the chairman of the board of DeRand Corporation of America, 
serves as in-house counsel to DeRand and Chief Personnel Manager and 
Administrator for several DeRand subsidiaries.  During the last several 
years, he has been selected to speak at various investment seminars and 
conferences and on radio regarding telecommunications investments and 
investment banking.
    

        (b) Directors - elect

        Effective concurrent with registration of this offering, the 
following will become Directors of the Company:

        Bradley B. Niemcek.  (See "Officers" above.)

                                      33

<PAGE>

   
        Gregory Jackson, born 1942, an undergraduate of Columbia University 
and Whitman college as well as a 1996 graduate of Columbia's Graduate School 
of Journalism, was the principal New York correspondent for ABC news from 
1970 to 1977.  Mr. Jackson went on to produce and host a number of network 
series and syndicated productions.  These include: managing editor of "How'd 
They Do That?," a Telepictures/CBS 1994 - 1995 prime-time series; producer 
and host of "Up front With . . .," a syndicated half-hour celebrity series; 
producer and host of "Heart of the Mater," a WCBS (New York City) daily 
15-minute "Nightline"-style field piece and studio discussion; producer and 
host of "One on One," an ABC nightly network half-hour high profile celebrity 
series (after "Nightline"); executive producer of non-dramatic programming at 
CBS Cable; producer and host of "Signature" for CBS Cable; producer and host 
of "healthline," a weekly PBS health series; producer and writer of "To Be An 
Astronaut," a one-hour ABC videocassette; producer and writer of "Caring For 
Your Newborn," a two-hour child care video with Dr. Benjamin Spock.  Mr. 
Jackson is also author of the textbook, "Getting Into Broadcast Journalism."  
Mr. Jackson also has often served as a marketing advisor and board member on 
small, high-tech companies unrelated to broadcasting.  For example, he 
created a video sales campaign key for a private company $450,000 in debt so 
successful that, due to a rise in sales and/or projected sales, the Company 
was bought out by a major competitor for $14,000,000.  In 1989, he purchased, 
managed and (in 1996) sold a full service country club in Boise, Idaho.  Mr. 
Jackson began his journalism career in Boise.  He started with United Press 
International, became an assistant managing editor at the daily paper, press 
secretary to the Idaho governor and, finally, local television news director. 
 In 1966, while in Columbia's master degree in journalism program (where NBC 
had sent him) he was instrumental in setting up the school's TV production 
program and subsequently taught.

        Sharon M. Murphy, born 1940, is Provost and Vice President for 
Academic Affairs of Bradley University.  Dr. Murphy received her Ph.D. from 
the University of Iowa and has served in faculty and administrative positions 
at Marquette University, Southern Illinois University, University of 
Wisconsin-Milwaukee and, during 1977-78, as a Fulbright senior lecturer in 
mass communication at the University of Nigeria.  She is co-author of Great 
Women of the Press (1983), co-editor of International Perspectives on News 
(1982), co-author of Let My People Know: American Indian Journalism 1828-1978 
(1981), co-editor of Screen Experience: An Approach to Film (1968) and author 
of Other Voices: Black, Chicano and American Indian Press (1974).  Dr. Murphy 
has been a public relations director, magazine editor and newspaper reporter. 
 She was vice-president of the national Accrediting Council on Education in 
Journalism and Mass Communication (1983-1986), president of the Association 
for Education in Journalism and Mass Communication ("AEJMC") (1986-1987) and 
member of various committees for AEJMC and the Association of Schools of 
Journalism and Mass Communication.  She has been honored by Women in 
Communications, Inc., the Milwaukee Press Club, the Catholic School Press 
Association, the Jaycees, the YWCA and the Gannett Foundation.  Dr. Murphy is 
a member of the North Central Association Consultant-Evaluator Corps and 
serves on the Board of Directors of the Everett McKinley Dirksen 
Congressional Leadership Research Center, the Women's Fund of the Peoria 
Community Foundation, the Peoria Area Chamber of Commerce, the Peoria 
Symphony Orchestra, a member of the Peoria Riverfront Development Commission 
and the Peoria Race Relations Committee.
    

Professional Advisor(s)

        In order to ensure that the Company takes all steps necessary for its 
ultimate success, it has retained the services of certain professional 
advisors. Despite the fact that the Company is still in the development 
stage, with the help of its legal, accounting and financial advisors, 
management continues to strive for a level of professionalism commensurate 
with the Company's strategic plan and goals.  (See "Conflicts Of Interest -- 
Professional Advisors" with regard to compensation, time commitment and 
related conflict issues.) The Company's professional advisors include:

(1)     Frank Callahan, born 1928, who graduated from Baker University in 
1950, is a professor at the Thunderbird Graduate School of International 
Management in Glendale, Arizona.  Mr. Callahan is a former officer of the 
advertising agency Young and Rubicam, owner of Winters, Francheski and 
Callahan Advertising and partner in WFC Public Relations.  He has had a long 
and successful career introducing new products and services.  Among his 
successful introductions are Duncan Hines Cake Mixes, Purina Dog Chow, Gallo 
Wines, Pentel Pens, Scotchguard, Club Med, Hyundai Personal Computers and 
various products for Armour Foods.  Mr. Callahan has an extensive history 
relating 

                                      34

<PAGE>

to new product introduction, including careful consideration of positioning 
issues, marketing strategies, obstacles to success, competitive forces, 
prospect definition, channels of distribution, advertising, public relations 
and sales.

(2)     Max E. Miller, Esq., born 1949, has provided legal and financial 
advice to the Company since early 1995.  He is currently a senior partner at 
the Washington, D.C. law firm of Reed Smith Shaw & McClay and, from June1987 
through September 30, 1996, a senior partner at the Washington, D.C. law firm 
of Bayh & Connaughton, P.C. (founded and chaired by former U.S. Senator Birch 
Bayh).  Mr. Miller specializes in federal, state and international tax 
planning and business consulting and commercial transactions on behalf of 
publicly-held and closely-held corporations, partnerships, trusts, estates 
and individuals.  He has often assisted in the development of business plans 
and the financial structure of start-up companies, and has worked closely 
with U.S. companies expanding overseas.  Also a certified public accountant, 
Mr. Miller combines a strong legal background with a solid understanding of 
corporate finance and the financial consequences of business transactions.  
Prior to joining the firm, Mr. Miller was a senior tax manager with Coopers & 
Lybrand, an international accounting and business consulting firm.  He has 
been a frequent lecturer at tax seminars and special business programs and 
has written extensively on tax matters.  Mr. Miller received his B.S. in 
accounting from Indiana University and his law degree from Indiana University 
School of Law.  Mr. Miller also attended the graduate tax law program at 
Georgetown University Law Center.  He is a member of the District of 
Columbia, Virginia and Indiana Bars, and is admitted to practice before the 
United States Tax Court and the Federal District Court for the Eastern 
District of Virginia.  He is also a member of the American Institute of 
Certified Public Accountants, as well as the Indiana and Northern Virginia  
Societies of Certified Public Accountants. 

(3)     John M. Novack, born 1951, currently works as a financial consultant. 
Previously, he was employed by NHP, Incorporated, as Senior Vice President, 
Finance and Accounting from 1993 - 1995, a financial consultant from 1992 
- -1993, Vice President-Controller of Woodward & Lothrop, Incorporated from 
1981 -1992 and an Audit Manager in the Washington, D.C. office of Arthur 
Andersen, L.L.P. from 1973 - 1981.  He holds a B.B.A. degree in Accounting 
from the College of William and Mary.

Remuneration

        The Company was formed on March 27, 1996 and therefore paid no 
compensation prior to that time.  Under the current compensation agreement, 
dated as of May 1, 1996 with the Company, Michael L. Foudy and Bradley B. 
Niemcek earn compensation at the annual rate of  $120,000 and $60,000, 
respectively, plus certain out-of-pocket expenses during this start-up 
period. In addition, Bradford W. Baker and Gerald Garcia have employment 
agreements with the Company which do not provide for direct compensation but 
do make each eligible for certain employee benefits, including a bonus and/or 
stock options. (See "Employment Agreements" following.)
  
        If only the minimum funding is subscribed for in this offering and no 
other funds are available, it is intended that the amount of salaries for 
Messrs. Foundy and Niemcek will be reduced sufficiently until cash flow is 
available to adequately pay these amounts.  However, it is intended that the 
difference between the full compensation level and what is paid will be 
accrued and ultimately paid when funds are available. As the Company's 
operations develop, it is anticipated that additional personnel and outside 
consultants may be hired.  It is currently anticipated that each of these 
individuals will devote up to approximately 50% of their time to either HCC 
or ATB Productions, L.L.C. (for which the Company will be reimbursed for that 
portion of the individual's base salary).  Determination of time allocation 
will be at the discretion of the Board of Directors.

Employee Benefits

        It is anticipated that the Company will implement, in the near 
future, a Restricted Employee Stock Option plan under which its Board of 
Directors may grant employees, directors and certain advisors of the Company 
options to purchase its Shares at exercise prices of less than 8.5% of the 
then current market price on the date of the grant.  Any income from such 
options are not expected to be tax deferrable.  As of the date of this 
Prospectus, the plan has not been defined and no options have been granted 
but 600,000 Shares have been reserved.

                                      35
<PAGE>

        The Company anticipates that it will adopt in the future an employee 
cash bonus program to provide incentive to the Company's employees.  It is 
anticipated that such a plan would pay bonuses to employees based upon the 
Company's pre-tax or after-tax profit for a particular period.  It is 
anticipated that the Company will adopt a retirement plan such as a 401(k) 
retirement plan and that it will implement an employee health plan comparable 
to the industry standard.  Establishment of such plans and their 
implementation will be at the discretion of the Board of Directors; any such 
bonus plan will be based on annual objective, goal-based criteria developed 
by the Board of Directors for eligible participants and will be exercisable 
only at prices greater than or equal to the market value of the underlying 
Shares on the date of their grant.

Employment Agreements

        Messrs. Foudy, Baker and Niemcek (as of May 1, 1996) and Mr. Garcia 
(as of November 1, 1997) each entered into a three-year employment agreement 
with the Company (collectively, the "Employment Agreements") that provides 
for bonuses and such other benefits (including base annual salaries as to 
Messrs. Foundy and Niemcek) as set forth in their agreements.  As described 
in "Remuneration", it is anticipated that Messrs. Foundy and Niemcek will 
devote approximately 50% of their time to HCC or ATB and the determination of 
time allocation, and any and any associated salary adjustment will be at the 
discretion of the independent members of the Board of Directors.  Messrs. 
Foudy, Garcia, Baker and Niemcek and the Boards of Directors each have the 
right to terminate the Employment Agreements with or without cause at any 
time; provided, however, that termination by the Board of Directors without 
cause would obligate the Company to pay the compensation due under the 
applicable Employment Agreement for the remainder of its term.  Pursuant to 
the terms of the Employment Agreements, Messrs. Foudy, Garcia, Baker and  
Niemcek have agreed that they will not compete with the Company during the 
period of their employment and for a one-year period after termination of the 
applicable Employment Agreement.

Employees

        As of October 30, 1997, the Company had one full-time and two 
part-time employees, all of whom are located in its Virginia offices.  None 
of such employees is represented by employee union(s).  The Company believes 
its relations with all of its employees are good.

Property

        The Company rents its office facilities at market rates.  (However, 
see "Conflicts Of Interest" -- Certain Related Party Transactions.")  Such 
leased office space is adequate, the Company believes, to satisfy its needs 
for the foreseeable future.

Litigation

        There has not been any material civil, administrative or criminal 
proceedings concluded, pending or on appeal against the Company or its 
affiliates and principals.

Securities Ownership Of Certain Beneficial Owners And Management

        The following table summarizes certain information with respect to 
the beneficial ownership of the Company's Shares, immediately prior to and 
after this offering (as well as the reverse stock split described in 
"Description of Capital Stock - Reverse Stock Split").

                                      36

<PAGE>

   
<TABLE>
<CAPTION>

                           Prior to the Offering           After the Offering
                           ---------------------           ------------------
                                                             Minimum(2)      Maximum(3)(4)
                                                             ----------      -------------

Name of Beneficial Owner:               Number(1)     %      Number     %     Number    % 
- ------------------------                ---------  ----      ------    ----     ------  ----
<S>                                     <C>        <C>       <C>       <C>      <C>    <C>

Directors and Officers                                                    

Michael L. Foudy                        2,072,500  22.4    2,072,500   21.6  2,072,500  17.6

Bradford W. Baker                           -        -          -        -       -        -

Gerald Garcia                             414,007   4.5      414,007    4.3    414,007   3.5

Bradley B.  Niemcek (5)                   112,500   1.2      112,500    1.2    112,500   1.0

Linda G. Moore                              -        -          -        -       -        -

Sherri Schwamb Denora                       -        -          -        -       -        -

Ron Alexenburg                             12,500    .1       12,500     .1     12,500    .1

Thomas Burgum                              12,500    .1       12,500     .1     12,500    .1

Kirby Ralston                              12,500    .1       12,500     .1     12,500    .1

B. Eric Sivertsen                          37,500    .4       37,500     .4     37,500    .4

Gregory Jackson (5)                         -        -          -        -       -        -

      Sharon Murphy (5)                     -        -          -        -       -        -
                                        ---------  ------  ---------    ---- --------- -----

All Directors and Officers as a Group   2,674,007   28.8%  2,674,007   27.8%  2,674,007 22.8%
                                        ---------  ------  ---------   -----  --------- -----
                                        ---------  ------  ---------   -----  --------- -----
All 10% Shareholders                                                                

   Michael L. L. Foudy                  2,072,500   22.4   2,072,500   21.5   2,072,500  17.6

   Heartland Capital Corporation
   (warrants only)                      1,236,000   13.4   1,236,000   12.8   1,236,000  10.5
                                        ---------  ------  ---------   -----  --------- -----

All 10% Shareholders as a Group         3,308,500   35.8%  3,084,500  34.3%  3,308,500  28.1%
                                        ---------  ------  ---------   -----  --------- -----
                                        ---------  ------  ---------   -----  --------- -----

All Beneficial Owners as a Group        3,910,007   42.3%  3,910,007   40.6%  3,910,007  33.3%
                                        ---------  ------  ---------   -----  --------- -----
                                        ---------  ------  ---------   -----  --------- -----
</TABLE>
    

   
(1)  Reflects total outstanding Shares of 1,326,811, escrowed shares of 
4,801,589, the assumed issuance of 75,000 contingent shares and the assumed 
exercise of warrants to purchase 3,033,600 shares, all as of September 30, 
1997 Detailed ownership by director and/or officer are listed under the 
heading, "Directors and Officers."

(2)  Assumes issuance and sale of 400,000 of the Company's shares during this 
Offering Period (the "minimum" offering), in addition to the 1,326,811 shares 
currently outstanding, the escrowed Shares of 4,801,589, the issuance of 
75,000 contingent shares and the assumed exercise of warrants to purchase 
3,033,600 additional Shares, all as of September 30, 1997.

(3)  Assumes issuance and sale of 2,500,000 of the Company's shares during 
this Offering Period (the "maximum" offering), in addition to the 1,326,811 
Shares currently outstanding, the escrowed Shares of 4,801,589, the issuance 
of 75,000 contingent shares and the assumed exercise of warrants to purchase 
3,033,600 additional Shares, all as of September 30, 1997.

(4) As described in "Description Of Capital Stock- Reverse Stock Split." a 
reverse stock split was effected by the Company as of March 25, 1997 to 
reduce the dilutive effect on new investors in the Company's planned initial 
public offering.  Because the Shares escrowed are issued contingent upon 
required performance standards being met, they have no voting and dividend 
rights and are, while in escrow, not deemed to be outstanding Shares.  On the 
assumption those performance standards will be met during each of the six 
years of the escrow, the following directors and officers would have the 
following escrowed Shares released to them (in annual increments of 16.67%): 
Michael L. L. Foudy (934,329) , Gerald Garcia (194,706) and Bradley C. 
Niemcek (19,588).
    

                                      37

<PAGE>

   
(5) These persons are expected to be elected as members of the Board of 
Directors concurrent with registration of this offering.  While such persons 
currently own no Shares of the Company in such capacity (Mr. Niemcek does own 
shares as an officer), each will be issued 12,500 Shares as of May 1, 1998.
    

   
<TABLE>
<CAPTION>

                                                   Shares Under      Shares Under 
Director and/or      Outstanding     Escrowed     Non-Contingent      Contingent 
   Officer             Shares         Shares         Warrants           Warrants      Share Total
- --------------       -----------     --------     --------------     ------------     -----------
<S>                  <C>             <C>          <C>                <C>              <C>
Michael L. Foudy      270,671         934,329         867,500             -           2,072,500

Gerald Garcia          53,801         194,706         165,500             -             414,007

Bradley B. Niemcek      5,412          19,588          12,500           75,000          112,500

Eric B. Sivertsen      12,500            -             25,000             -              37,500

Ron Alexenberg         12,500            -               -                -              12,500

Kirby Ralston          12,500            -               -                -              12,500

Thomas Burgum          12,500            -               -                -              12,500
                     -----------                                                      ---------
TOTAL                 379,884       1,148,623       1,070,500           75,000        2,674,007
                     -----------     --------     --------------     ------------     -----------
                     -----------     --------     --------------     ------------     -----------

</TABLE>
    

   
                            SELECTED FINANCIAL DATA

         The following table sets forth certain financial data for the 
Company. The selected financial data should be read in conjunction with the 
Company's and Heartland Capital Corporation's (HCC) "Management's Discussion 
and Analysis of Financial Condition and Results of Operations" and the 
Financial Statements of the Company and Notes thereto and the Financial 
Statements of HCC and Notes thereto included elsewhere in the Prospectus.  
The selected financial data for the periods ended December 31, 1994, 1995 and 
1996, have been derived from the Company's and HCC's financial statements, 
which have been audited by independent certified public accountants and are 
included elsewhere in this Prospectus.  The selected financial data for the 
nine months ended September 30,1996 and 1997 have been derived from unaudited 
financial statements which are included elsewhere in this Prospectus.  In the 
opinion of management of the Company, the unaudited financial statements of 
the Company and HCC have been prepared on the same basis as the audited 
financial statements and include all adjustments, consisting only of normal 
recurring adjustments, necessary for a fair presentation of the financial 
position and the results of operations for this period.  Operating results 
for the nine months ended September 30, 1997 are not necessarily indicative 
of the results that may be expected for the year ending December 31, 1997.  
This data should be read in conjunction with the Company's and HCC's 
"Management's Discussion And Analysis Of Financial Condition And Results Of 
Operations" and the financial statements, and related notes thereto, included 
elsewhere in this Prospectus.
    

                                      38

<PAGE>

   
<TABLE>
                                                            HCC (Predecessor Company)(1)(6)
                                ------------------------------------------------------------------------------------
                                   Date of                                                                  Date of
                                 Formation                                                                Formation
                                 (6/23/94)          Year          Year      9 Months       9 Months       (6/23/94)
                                   Through         Ended         Ended         Ended          Ended        Through
                                  12/31/94      12/31/95      12/31/96       9/30/96        9/30/97        9/30/97
- --------------------------------------------------------------------------------------------------------------------
<S>                               <C>           <C>           <C>            <C>           <C>             <C>
Income Statement Data:

Revenue                                $--          $647        $2,847       $10,913           $--          $3,494

Costs and Expenses                $211,372      $568,467      $361,354      $285,960      $140,500      $1,281,693

Loss from Operations(7)          ($211,372)    ($567,820)    ($358,507)    ($275,047)    ($140,500)    ($1,278,199)

Interest Expense (Income), net      $8,342       $25,690       $69,880        $3,973        $7,488        $111,400

Net Loss(4)                      ($219,714)    ($593,510)    ($428,387)    ($279,020)    ($147,988)    ($1,389,599)

Net Loss Per Share                  ($0.03)       ($0.07)       ($0.05)       ($0.03)       ($0.02)         ($0.17)

Common and common equivalent
shares outstanding(2)(5)         8,051,000     8,051,000     8,051,000     8,051,000     8,051,000       8,051,000

</TABLE>
    

   
<TABLE>
                                            HCC (Predecessor Company)(1)(6)
                                  --------------------------------------------------
                                     As of       As of           As of        As of
                                  12/31/94    12/31/95        12/31/96      9/30/97
- ------------------------------------------------------------------------------------
<S>                              <C>          <C>             <C>           <C>
Balance Sheet Data:

Working Capital (Deficiency)     ($245,214)  ($333,529)       ($32,014)   ($301,226)

Total Assets                       $36,274    $184,800        $605,375     $964,089

Stockholders' Equity (Deficit)   ($217,714)  ($171,379)       $340,592     $192,604

Accumulated Deficit              ($219,714)  ($813,224)    ($1,246,369) ($1,394,357)

</TABLE>
    

   
<TABLE>

                                            HCMI (Successor Company)(1)(6)
                                 --------------------------------------------------

                                   Date of      Date of                     Date of
                                 Formation    Formation                   Formation
                                 (3/27/96)    (3/27/96)       9 Months     (3/27/96)
                                   Through      Through          Ended      Through
                                  12/31/96      9/30/96        9/30/97      9/30/97
- ------------------------------------------------------------------------------------
<S>                               <C>           <C>            <C>         <C>
Income Statement Data:

Revenue                            $3,507          $--          $4,757       $8,264

Costs and Expenses               $321,421     $224,593        $849,558   $1,170,979

Loss from Operations(7)         ($317,914)   ($224,593)      ($844,801) ($1,162,715)

Interest Expense (Income), net    ($2,899)      ($739)        ($17,025)    ($19,924)

Net Loss(4)                     ($315,015)  ($223,854)       ($827,776) ($1,142,791)

Net Loss Per Share                 ($0.25)     ($0.18)          ($0.62)      ($0.88)

Common and common equivalent
shares outstanding(2)(5)        1,270,503   1,242,349        1,326,811    1,298,657
- ------------------------------------------------------------------------------------

</TABLE>
    

   
<TABLE>

                                             HCMI Successor Company)(1)(6)
                                       --------------------------------------------
                                          As of           As of             Minimum
                                       12/31/96         9/30/97         Adjusted(3)
                                       --------------------------------------------
                                       <C>              <C>              <C>
Balance Sheet Data:                    ($516,327)       ($1,012,628)      ($932,628)

Working Capital (Deficiency)

Total Assets                            $797,964           $508,572      $2,143,572

Stockholders' Equity (Deficit)          $275,143          ($552,633)     $1,082,367

Accumulated Deficit                    ($315,015)       ($1,142,791)    ($1,142,791)

</TABLE>
    

   
(1) Effective May 17, 1996, the Company was assigned certain development 
    rights and obligations by HCC, its parent company at that time. Effective 
    May 18, 1996, the Company was spun off via a dividend to the HCC 
    shareholders. Consequently, the Company had yet to commence operations 
    and is presented as the "Successor" to HCC which, in turn, is deemed the 
    "Predecessor" in the above table. (2) For HCC, common and common 
    equivalent shares outstanding are based on the weighted average number of 
    shares of common stock equivalents outstanding each period, as adjusted 
    for the effects of Securities and Exchange Commission Staff Accounting 
    Bulletin ("SAB") No. 83. Pursuant to SAB No. 83, "cheap" stock and 
    warrants (that is, stock or warrants issued for consideration or with 
    exercise prices below the initial public offering ("IPO") price within a 
    year prior to the initial filing, or in contemplation of the IPO) should 
    be treated as outstanding for all reported periods. Consequently, 
    8,051,000 shares are the common and common equivalent shares outstanding 
    for all reported periods for purposes of computing net loss per share for 
    HCC. (3) Assumes completion of the offering and application of the net 
    proceeds of $1,635,000 in the case of the minimum offering. (4) There 
    have been no, nor are there expected to be, cash dividends. (5) For HCMI, 
    based on the weighted average number of shares outstanding during the 
    period, adjusted retroactively for the reverse stock split approved March 
    25, 1997. (6) The financial statements from which the above information 
    has been derived have been prepared assuming the Company and HCC will 
    continue as going concerns. However, both the Company and HCC have 
    incurred losses since inception. Such factors, among others, raise 
    substantial doubt about the Company's and HCC's ability to continue as 
    going concerns. In that regard, see "Reports of Independent Certified 
    Public Accountants" accompanying the Company's and HCC's audited 
    financial statements which cite substantial doubt about the Company's and 
    HCC's ability to continue as going concerns. There can be no assurance 
    that the Company and HCC will achieve profitability and adequate 
    financing in the future. If the Company or HCC fail to achieve 
    profitability and/or adequate financing, their growth strategies could be 
    materially adversely affected. (See "Risks Factors - Going Concern Report 
    of Independent Certified Public Accountants.") (7) Includes $618,690 in 
    write-off of deferred offering costs.
    


                                      39

<PAGE>


   
        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                            RESULTS OF OPERATIONS

(1) Heartland Communications & Management, Inc. (the "Company")

         (a)  Liquidity and Capital Resources

         The Company was incorporated as a wholly-owned subsidiary of 
Heartland Capital Corporation ("HCC") on March 27, 1996 for the purpose of 
raising capital to develop several print and electronic media and investment 
concepts (the "Media Concepts") and bring them to market.  The development 
rights to these Media Concepts had been owned by HCC and were assigned to the 
Company on May 17, 1996 simultaneously with payment by HCC of its $4,758 
subscription for the stock of the Company to which it subscribed on March 27, 
1996.

         The Company has not yet commenced generating substantial revenue.  
The Company expects to fund development expenditures and incur losses until 
it is able to generate sufficient income and cash flows to meet such 
expenditures and other requirements.  The Company does not currently have 
adequate cash reserves to continue to cover such anticipated expenditures and 
cash requirements.  These factors, among others,  raise substantial doubt 
about the Company's ability to continue as a going concern.  In this regard, 
see the Independent Certified Public Accountants' Report appearing elsewhere 
herein which cites substantial doubt about the Company's ability to continue 
as a going concern.

         The Company and HCC have been evaluating financing and 
capitalization alternatives as part of their long-term business plans.  These 
alternatives include HCC's sale of preferred stock and warrants and other 
alternatives, including the formation of the Company and the associated 
transfer thereto of many of HCC's development options, with the Company, in 
turn, undertaking an initial public offering (the "IPO") of a portion of its 
common stock.  To preserve operating funds, HCC and the Company have also 
developed a strategic plan which provides for reductions of expenditures and 
a prioritization of development options, as discussed below.

         The following table sets forth certain data from the Statements of
Cash Flow for the Company:

For the Period March 27, 1996 (date of formation) through December 31, 1996 
and for nine months ended September 30, 1997:
    

   
<TABLE>
<CAPTION>
                                                                   Period Ended
                                                                   ------------

                                                              12/31/96       9/30/97
                                                              --------       -------
<S>                                                           <C>            <C>
     Net cash provided by (used in) operating activities     ($417,290)     $16,408

     Net cash provided by (used in) investing activities,                   
       principally loans to ATB                               (172,780)       3,500
           
     Net cash provided by financing activities, principally 
       from exercise of warrants                               590,158          - 
                                                              --------       ------
     Increase in cash                                         $     88     $ 19,908
                                                              --------       ------
                                                              --------       ------

</TABLE>
    

   
         The development rights, which are discussed in more detail below 
under "Anticipated Operations," had only a nominal intrinsic value as of the 
date they were assigned to the Company because of the significant anticipated 
future development costs and, therefore, such rights have no carrying value 
on the Company's balance sheet.  The Media Concepts cannot be developed 
without the capital expected to be raised by the Company's IPO.  The extent 
to which the Company can realize any return on the development rights is 
directly related to the amount of funding obtained
    

                                      40

<PAGE>

   
through the Company's offering of its shares to the public, as well as its 
ability to successfully develop the Media Concepts.
    

         Subsequent to the assignment, ownership of the Company was "spun 
off" to the shareholders of HCC and HCC's stock ownership was retired.  As 
part of the spin-off, the Company issued shares of its common stock (the 
"Shares") to HCC's common and preferred shareholders equal to shares they 
currently held in HCC on a one-for-one basis.  Holders of HCC preferred stock 
also received warrants to buy the Company's common stock on the basis of one 
warrant for each two HCC preferred shares held, resulting in 1,394,500 
warrants for 2,789,000 outstanding shares of HCC preferred stock.  Holders of 
non-contingent warrants to purchase HCC shares were likewise provided the 
same number of warrants to purchase shares of the Company, at exercise prices 
identical to those contained in the HCC warrants.

         During May 1996, the Company notified its warrant holders of its 
intent to do an initial public offering ("IPO") stating that the warrant 
holders had until July 6, 1996 to exercise their warrants at $.50 per share 
versus $4 per share thereafter (80% of the expected IPO price of $5 per 
share).  On July 19, 1996, the Company extended this warrant exercise period 
until July 23, 1996. Through that date, 1,170,400 of the warrants had been 
exercised resulting in net proceeds to the Company of $585,200, virtually all 
of the cash provided by financing activities.

         To facilitate the IPO, the stockholders approved a reverse stock 
split as of  March 25, 1997 in which one new share of the Company's common 
stock was issued for each 4.6190302 shares outstanding with shares for the 
remaining 3.6190302 shares being placed in escrow and being released only if 
the Company meets a specified level of future performance.  Likewise, the 
exercise of the remaining outstanding warrants were tied to the attainment of 
this specified level of future performance.  The principal purpose of the 
reverse stock split was to reduce the number of outstanding common shares 
prior to the IPO.

   
         (b) Results of Operations

         Since its inception (March 27, 1996) through September 30, 1997, the 
Company's activities have been organizational and devoted to developing a 
business plan and raising capital.  Where such costs are indirect and 
administrative in nature, they have been expensed in the accompanying 
statement of operations and, together with the write-off of  $618,690 of such 
costs as discussed below, account for the majority of the $1,142,791 deficit 
accumulated by the Company during the development stage.  Where such costs 
relate to capital raising and are both direct and incremental, such costs 
have been treated as deferred offering costs in the accompanying balance 
sheets.  During the nine months ended September 30, 1997, the Company, in 
recognition of the length of the IPO process, wrote off $618,690 of such 
deferred costs.  Such deferred costs amounted to $290,715 as of September 30, 
1997.  Together such costs account for $1,433,506 of expenditures and, when 
netted against the non-cash increases in liabilities of $1,033,000, 
approximate the $400,882 amount of net cash used in operations.

         Due to the importance of ATB to the Company's business plan, the 
Company has joined HCC in co-funding the ATB Credit Agreement.  HCC 
originally executed a line of credit agreement with ATB in January 1995 to 
provide working capital for its operations.  In 1996, HCMI began co-funding 
this credit facility.  HCMI had advanced $172,780 as of December 31, 1996.  
During the nine months ended September 30, 1997, ATB repaid $3,500 of this 
loan.  The $169,280 outstanding balance is due in December 1999.

         The Company will structure its operations based on both the amount 
of capital raised in the IPO and the timing of the receipt of the proceeds.  
The Company has developed an action plan geared to varying amounts of capital 
being raised.  Assuming that only $2,000,000 of capital is raised, the 
Company's goals will be to develop additional programming and broadcast 
capabilities for the Heartland Radio Network (the "Network") and to make 
media acquisitions which will help develop the Network.  In addition, the 
Company also plans to develop a weekly publication aimed at the youth (ages 
11 to 18) market that would be distributed free to students in schools.  
Based on preliminary discussions, it is expected that several major national 
companies would be prominent advertisers in the publication.  Additionally, 
at the $5,000,000 level, the Company also would expand its investment in the 
teen publication and would 
    

                                      41

<PAGE>

   
plan to invest in additional media acquisitions.  If a total of $12,500,000 
is raised, the Company also would expect to devote additional capital to 
investments in the teen publication and more media acquisitions as well as to 
partially fund the creation of a sports-based weekly newspaper insert which 
would be provided to newspapers around the country.  This publication also is 
expected to be supported by advertising revenue from major national 
companies. 
    
 
         At the conclusion of this development effort, which for some of the 
Media Concepts will require as much as nine months, the Company may still 
need to obtain additional financing to begin operations.  There can be no 
assurance that the Company will complete the necessary work on the Media 
Concepts on schedule or that bank or additional equity financing will be 
available to the Company as it seeks to develop the Media Concepts and begin 
operations.

         Because the Company has no history of operations, there is no 
assurance that the Media Concepts can be successfully developed and put into 
operation within the anticipated levels described above.  Additionally, there 
is no assurance that the Media Concepts would in fact be acceptable to the 
general public and, as a result, there is no assurance that revenues would 
ever be generated sufficient to recover the capital raised in the IPO, let 
alone provide a return to shareholders on invested capital.

         The Company also did not record an income tax provision or benefit 
in the financial statements for the period December 31, 1996 because of the 
existence of net operating losses.  The Company expects to incur a net loss 
for the period December 31, 1997.  Consequently, there will be no income tax 
provision or benefit in the financial statements for 1996 and 1997.

         (c)  Recent Accounting Pronouncements

         Recent accounting pronouncements and their effect on the Company are
discussed below.

         In March 1995, SFAS No. 121, "Accounting for the Impairment of 
Long-Lived Assets and for Long-Lived Assets to be Disposed of," was issued.  
The Company adopted SFAS No. 121 as of March 27, 1996, and its implementation 
did not have a material effect on the Company's financial statements.

         In October 1995, SFAS No. 123, "Accounting for Stock-Based 
Compensation," was issued.  SFAS No. 123 establishes a fair value method for 
accounting for stock-based compensation plans either through recognition or 
disclosure.  The Company intends to adopt the employee stock-based 
compensation provisions of SFAS No. 123 by disclosing the pro forma net 
income and pro forma net income per share amounts assuming the fair value 
method is adopted at the date it grants stock options to officers, employees 
and directors.  The adoption of this standard will not impact the Company's 
financial position or cash flows.

         On March 3, 1997 ,the Financial Accounting Standards Board issued 
Statement of Financial Accounting Standards No. 128, "Earnings per Share 
(SFAS 128)".  SFAS 128 provides a different method of calculating earnings 
per share than is currently used in accordance with APB Opinion 15.  SFAS 128 
provides for the calculation of basic and diluted earnings per share.  Basic 
earnings per share includes no dilution and is computed by dividing income 
available to common shareholders by the weighted average number of common 
shares outstanding for the period.  Diluted earnings per share reflects the 
potential dilution of securities that could share in the earnings of an 
entity, similar to existing fully diluted earnings per share.  Using the 
principles set forth in SFAS 128, basic earnings per share would not be 
different from reported earnings per share.

   
         Statement of Financial Accounting Standards No. 129, "Disclosure of 
Information about Capital Structure ("SFAS 129") effective for periods ending 
after December 15, 1997, establishes standards for disclosing information 
about an entity's capital structure.  SFAS 129 requires disclosure of the 
pertinent rights and privileges of various securities outstanding (stock, 
options, warrants, preferred stock, debt and participation rights), including 
dividend and liquidation preferences, participants rights, call prices and 
dates, conversion or exercise prices and redemption requirements.  Adoption 
of SFAS 129 will have no effect on the Company as it currently discloses the 
information specified.
    

                                      42

<PAGE>

   
         In June 1997, the Financial Accounting Standards board issued two 
new disclosure standards.  Results of operations and financial position will 
be unaffected by implementation of these new standards.

         Statements of Financial Accounting  ("SFAS") 130, "Reporting 
Comprehensive Income", establishes standards for reporting and display of 
comprehensive income, its components and accumulated balances.  Comprehensive 
income is defined to include all changes in equity except those resulting 
from investments by distributions to owners.  Among other disclosures, SFAS 
130 requires that all items that are required to be recognized under current 
accounting standards as components of comprehensive income be reported in a 
financial statement that is displayed with the same prominence as other 
financial statements.

         SFAS 131, "Disclosure about Segments of a Business Enterprise" , 
establishes standards for the way public enterprises report information about 
operating segments in annual financial statements and requires reporting of 
selected information about operating segments in interim financial statements 
issued to the public.  It also establishes standards for disclosures 
regarding products and services, geographic areas, and major customers.  SFAS 
131 defines operating segments as components of an enterprise about which 
separate financial information is available that is evacuated regularly by 
the chief operating decision maker in deciding how to allocate resources and 
in assessing performance.

         Both of these new standards are effective for financial statements 
for periods beginning after December 15, 1997 and require comparative 
information for earlier years to be restated.  Due to the recent issuance of 
these standards, management has been unable to fully evacuate the impact, if 
any, they may have on future financial statement disclosures.

(2) Heartland Capital Corporation

         (a)  Liquidity and Capital Resources

         Heartland Capital Corporation ("HCC"), the original shareholder of 
the Company, was incorporated on June 23, 1994, and provides merchant 
banking, marketing and consulting services.  HCC incurred a net loss of 
$428,387 for the year ended December 31, 1996 and $147,988 for the nine 
months ended September 30, 1997, and has incurred losses since formation 
resulting in an accumulated deficit of $1,394,357 as of September 30, 1997.  
At September 30, 1997,HCC had negative working capital, as indicated by 
current liabilities exceeding current assets, of $301,226.  Furthermore, HCC 
expects to incur additional losses until it is able to generate sufficient 
income to cover operating expenses.  HCC does not currently have sufficient 
cash reserves to cover such anticipated losses. In addition, HCC had 
significant receivables of $892,441, as of September 30, 1997, from the 
Company and ATB which, in turn, are both development stage companies.  The 
most recent audit reports of the Company and ATB, dated April 25, 1997 and 
September 19, 1997, respectively, expressed concern about the Company's and 
ATB's ability to continue as going concern(s).  In addition, the Company's 
most recent audit report, dated April 25, 1997, expressed concern about the 
Company's  "ability to continue as a going concern."  These factors raise 
substantial doubt about HCC's ability to continue as a going concern.  In 
this regard, see the Independent Certified Public Accountants' Report 
appearing elsewhere herein which cites substantial doubt about HCC's ability 
to continue as a going concern.

         HCC has been evaluating financing and capitalization alternatives in 
its long-term business plan.  These  include HCC's  sale of its 12% preferred 
stock and warrants, and other alternatives, such as the formation of the 
Company, including the transfer thereto of many of HCC's development options 
with the Company, in turn, undergoing an IPO of common stock.  To preserve 
operating funds, HCC has furthermore developed a strategic plan which 
provides for the reduction of expenditures and a prioritization of 
development options as discussed below.
    

                                      43

<PAGE>


   
         The following table sets forth certain data from the Statement of Cash
Flows for HCC.
    

   
<TABLE>
<CAPTION>

                         For the                                                                 For the 
                         period                                                                  period
                         6/23/94                                                                 6/23/94
                        (date of                                                                (date of
                        formation)     For the       For the         For the nine months       formation)
                          thru        year ended   year ended        ended September 30,          thru       
                        12/31/94        12/31/95      12/31/96        1996        1997          9/30/97
                        ---------      ---------    ---------       --------    ---------      -----------
<S>                     <C>            <C>          <C>             <C>         <C>            <C>
 
Net cash provided
by (used in)
operating activities    $(101,928)     $(260,015)   $(471,823)     $(425,309)   $(216,203)     $(1,049,969)   

Net cash used in
investing activities,
principally loans to
ATB                            --       (147,875)    (194,255)      (191,255)    (151,606)        (493,736)

Net cash provided
by financing
activities,
principally from
loans from investors
and sales of
preferred stock           102,000        427,505      647,642        632,400      369,360        1,546,507
                        ---------      ---------    ---------       --------    ---------      -----------
Increase (decrease)
in cash                 $      72      $  19,615    $ (18,436)      $ 15,836    $   1,551      $     2,802
                        ---------      ---------    ---------       --------    ---------      -----------
                        ---------      ---------    ---------       --------    ---------      -----------
</TABLE>
    

   
          In 1994, HCC's operations were funded primarily by $100,000 in 
loans from investors.  In 1995, HCC began raising capital through the sale of 
12% non-cumulative convertible preferred stock in a private placement.  As of 
December 31, 1995, $686,000 (before commissions and related costs) of 
preferred stock had been sold and during the year ended December 31, 1996, an 
additional $708,500 (before commissions and related costs) of preferred stock 
was sold.  Additional funds of  $369,360 were provided in the nine months 
ended September 30, 1997 from the proceeds of a loan from an officer.

         Even with the proceeds of preferred stock sales received through 
December 31, 1996, HCC did not have adequate resources to continue operating 
throughout 1997 at the same level as 1995 and 1996.  However, certain changes 
are anticipated in HCC's operations in 1997 which increase the likelihood of 
HCC being able to fund its operations in 1997 without obtaining additional 
capital. First, effective May 17, 1996, HCC transferred certain contract and 
development rights to the Company which undertook plans for an initial public 
offering ("IPO") in 1996.  Several employees previously on HCC's payroll have 
transferred to the Company, reducing HCC's operating costs.  Additionally, it 
is anticipated that the Company will reimburse HCC for funding provided to 
the Company for the IPO.  Second, HCC has funded certain not-for-profit 
initiatives, the Institute for American Liberty, the American Initiative 
Committee and the Philadelphia II initiative, expecting to be repaid as these 
organizations begin operations and raise working capital.  As a matter of 
accounting policy, advances to these organizations have been expensed when 
made and recoveries will be recorded to the extent that any repayments are 
received.  If necessary to preserve operating funds, HCC could cease funding 
these organizations for the remainder of 1997. Through September 30, 1997, 
HCC has advanced a total of $354,768 to these organizations.  However, in 
1996, HCC has reduced these expenditures by over 50% compared to the year 
ended December 31, 1995.
    

                                      44

<PAGE>

   
         (b)  Results of Operations

         Since its inception, HCC has been engaged in  merchant banking and 
related activities, with its primary initial  emphasis  to develop certain 
media concepts into viable stand-alone businesses.  HCC has received an 
insignificant amount of revenue ($647 for the year ended December 31, 1995 
and $2,847 for the year ended December 31, 1996 until the underlying contract 
was transferred to the Company in May 1996) while incurring costs to develop 
the various media concepts.  HCC's net loss for the year ended December 31, 
1995 was $593,510 compared to a net loss of $219,714 for the period from 
inception (June 23, 1994) through December 31, 1994.  Because 1994 was not a 
full year of operations, results for the 1994 partial year can not be 
meaningfully compared to results for 1995.  Net loss was $428,387 for the 
year ended December 31, 1996.  The reduced loss of $170,000 for  1996, over 
1995, was due principally to the reduction in funding of the not-for-profit 
organizations in 1996 offset by an increased interest expense due to higher 
borrowings and an increase in interest costs due to the use of below market 
stock grants.  During the nine months ended September 30, 1997, the net loss 
was $147,988, or an annualized loss of approximately $200,000.  The 
annualized loss of $200,000 represents a continued reduction on expenses, 
particularly salaries and funding of the not-for-profit organizations from 
the 1996 level.

         As of December 31, 1996, HCC also has approximately $680,000 of net 
operating loss carryforwards ("NOLs") which expire year-end in 2009 through 
2011.  A valuation allowance equal to the tax benefit of the NOLs was 
established reflecting the uncertainty of realizing these benefits in future 
years.  Furthermore, as a result of an ownership change due to the sale of 
preferred stock, the use of the NOLs is restricted to an annual limitation of 
approximately $65,000.  HCC did not estimate an effective tax rate for the 
period ended September 30, 1997 or 1996 due to the existence of net operating 
losses. 
    

         (c)  Recent Accounting Pronouncements

         Recent accounting pronouncements and their effect on HCC are discussed
below.

         In March 1995, SFAS No. 121, "Accounting for the Impairment of 
Long-Lived Assets and for Long-Lived Assets to be Disposed of," was issued.  
HCC adopted SFAS No. 121 as of January 1, 1996, and its implementation did 
not have a material effect on HCC's financial statements.

         In October 1995, SFAS No. 123, "Accounting for Stock-Based 
Compensation," was issued.  SFAS No. 123 establishes a fair value method for 
accounting for stock-based compensation plans either through recognition or 
disclosure.  HCC intends to adopt the employee stock-based compensation 
provisions of SFAS No. 123 by disclosing the pro forma net income and pro 
forma net income per share amounts assuming the fair value method was adopted 
January 1, 1995.  The adoption of this standard will not impact HCC's results 
of operations, financial position or cash flows.

   
         On March 3, 1997, the Financial Accounting Standards Board issued 
Statement of Financial Accounting Standards No. 128, "Earnings per Share 
(SFAS 128)."  SFAS 128 provides a different method of calculating earnings 
per share than is currently used in accordance with APB Opinion 15.  SFAS 128 
provides for the calculation of basic and diluted earnings per share.  Basic 
earnings per share include no dilution and is computed by dividing income 
available to common shareholders by the weighted average number of common 
shares outstanding for the period.  Diluted earnings per share reflect the 
potential dilution of securities that could share in the earnings of an 
entity, similar to existing fully diluted earnings per share.  Using the 
principles set forth in SFAS 128, basic earnings per share would not be 
different from reported primary earnings per share.

         Statement of Financial Accounting Standards No. 129, "Disclosure of 
Information about Capital Structure" ("SFAS 129"), effective for periods 
ending after December 15, 1997, establishes standards for disclosing 
information about an entity's capital structure.  SFAS 129 requires 
disclosure of the pertinent rights and privileges of various securities 
outstanding (stock, options, warrants, preferred stock, debt and 
participation rights), including dividend and 
    

                                      45

<PAGE>

   
liquidation preferences, participants rights, call prices and dates, 
conversion or exercise prices and redemption requirements.  Adoption of SFAS 
129 will have no effect on the HCC as it currently discloses the information 
specified.

         In June 1997, the Financial Accounting Standards board issued two 
new disclosure standards.  Results of operations and financial position will 
be unaffected by implementation of these new standards.
         
         Statements of Financial Accounting Standards (SFAS) 130, "Reporting 
Comprehensive Income", establishes standards for reporting and display of 
comprehensive income, its components and accumulated balances.  Comprehensive 
income is defined to include all changes in equity except those resulting 
from investments by distributions to owners.  Among other disclosures, SFAS 
130 requires that all items that are required to be recognized under current 
accounting standards as components of comprehensive income be reported in a 
financial statement that is displayed with the same prominence as other 
financial statements.

         SFAS 131, "Disclosure about Segments of a Business Enterprise" , 
establishes standards for the way that public enterprises report information 
about operating segments in annual financial statements and requires 
reporting of selected information about operating segments in interim 
financial statements issued to the public.  It also establishes standards for 
disclosures regarding products and services, geographic areas and major 
customers.  SFAS 131 defines operating segments as components of an 
enterprise about which separate financial information is available that is 
evacuated regularly by the chief operating decision maker in deciding how to 
allocate resources and in assessing performance.

         Both of these new standards are effective for financial statements 
for periods beginning after December 15, 1997 and require comparative 
information for earlier years to be restated.  Due to the recent issuance of 
these standards, management has been unable to fully evacuate the impact, if 
any, they may have on future financial statement disclosures.

(3) ATB Productions, L.L.C. ( A Development Stage Company)

         (a) Liquidity and Capital Resources

         ATB Productions, L.L.C. ("ATB") was formed as a Virginia limited 
liability company on April 17, 1995 as successor to a sole proprietorship of 
the same name.  Under its operating agreement, ARB restricts its activities 
to the business of producing radio shows and publishing.

ATB incurred net losses of $218,637 and $364,037 in 1995 and 1996, 
respectively, and has incurred losses since formation, resulting in an 
accumulated deficit of $855,971 as of September 30, 1997.  At September 30, 
1997, ATB had negative working capital as indicated by current liabilities 
exceeding current assets by $171,897 as well as $653,765 of noncurrent 
liabilities.  Furthermore, ATB expects to incur additional losses until it is 
able to generate sufficient income to cover operating expenses.  ATB does not 
currently have sufficient cash reserves to cover such anticipated losses.  
Borrowings under ATB's line of credit with HCC and HCMI amount to $600,425 at 
September 30, 1997.  And HCC and HCMI, in turn, have similar problems with 
significant doubt as to their own ability to continue as going concerns as 
well as their ability to fund more advances to ATB.  These factors raise 
substantial doubt about ATB's ability to continue as a going concern.  In 
this regard, see Independent Certified Public Accountants' Report appearing 
elsewhere herein which cites substantial doubts about ATB's ability to 
continue as a going concern.

         According to ATB's long-term business plan, ATB has been evaluating 
financing and capitalization alternatives with HCC and the Company.  These 
alternatives include the sale of preferred stock and stock warrants by HCC 
and other alternatives, such as the formation of the Company and the transfer 
thereto of many of HCC's development options, including the ATB contract with 
the Company and the transfer hereto of many of HCC's development options, 
including the ATB contract, with the Company, in turn, undergoing an initial 
public offing of its common stock.  Additionally, ATB continues to expand the 
radio shows it produces and broadcasts in an attempt to increase its own 
revenues.  To preserve operating funds, ATB has furthermore developed a 
strategic plan which provides for the deduction of expenditures and a 
prioritization of development options, as discussed below.

The following table sets forth certain data from the Statement of Cash Flows 
for ATB.
    
                                  
                                      46

<PAGE>

   
<TABLE>
<CAPTION>

                                            For the          For the           For nine           For the period   
                                            year              year              months            1/1/95 (date of  
                                            ended             ended             ended             formation) thru  
                                           12/3/95           12/31/96          9/30/97                9/30/97      
                                           -------           --------          --------           ---------------  
<S>                                         <C>              <C>               <C>                <C>              
Net cash used in 
operating activities..................   $ (182,523)       $ (347,337)        $ (93,405)            $(623,265)

Net cash used in 
investing activities..................      (4,824)          (16,634)           1,798                (19,660)

Net cash provided by financing 
activities, principally proceeds 
from HCC line of credit and 
initial capital.......................     188,907            365,068           88,950                642,925
                                           -------           --------          --------           ---------------  
Increase (decrease) in cash...........    $ 1,560             $ 1,097         $ (2,657)               $    -  
                                           -------           --------          --------           ---------------  
                                           -------           --------          --------           ---------------  
</TABLE>
    

   
         A total of $42,500 was contributed to equity in 1995 by ATB's 
founding members at the time ATB was formed.  There are at present no plans 
to raise additional capital through subscriptions from members, although 
ATB's operating agreement provides that its managing member may solicit 
additional contributions from members; the members are, however, not legally 
compelled to invest additional funds in ATB.  Effective January 15, 1995, ATB 
entered into a line of credit agreement with Heartland Capital Corporation 
("HCC"), a related organization having shareholders similar to those of ATB, 
whereby ATB was able to borrow from HCC at a fixed interest rate of 8% per 
annum.  HCMI began co-funding this line of credit during 1996. Any borrowings 
under the agreement must be repaid no later than December 31, 1999.  As of 
December 31, 1995and 1996, ATB had borrowed $144,850 against the line.  The 
amount borrowed increased to $600,425 as of September 30, 1997.

Cash used in operations was $182,523 and $347,337 for the years ended 
December 31, 1995 and 1996, respectively.  The comparison of the use of cash 
between 1995 and 1996 is not meaningful because ATB only commenced its 
initial operations in 1995 with a loss of $218,637.  In 1996, the first year 
of full operations, the loss increased to $364,037.  Cash used in operations 
was $167,216 and $93,405 for the nine months ended September 30, 1996 and 
1997, respectively.  The reduction in cash used for 1997 was due principally 
to the approximately $150,000 increase in accounts payable at September 30, 
1997 which did not require the use of cash.  Cash used in operations adjusted 
by the non-cash items, such as the increase in accounts payable, determines 
the net loss for the respective periods, as discussed below.

         (b)  Results of Operations

         The net loss for the nine months ended September 30, 1996 and 1997 
was $188,046 and $273,297, respectively.  The primary reason for the 
increased loss in 1997 was a $80,000 reduction in advertising and 
generational revenue form 1996 to 1997.  This reduction was principally 
caused by the decline in political advertising revenue which was more 
prevalent in 1996, a national election year, and a decline in advertising 
revenue due to disbanding the production of the radio show "America The 
Beautiful" hosted by Mike Foudy to allow Mr. Foudy a chance to concentrate on 
multi-show production and network development.
    

                                      47

<PAGE>

   

         (c)  Recent Accounting Pronouncements

         A recent accounting pronouncement and its effect on ATB is discussed
below.

         In March 1995, SFAS No. 121, "Accounting for the Impairment of 
Long-Lived Assets and for Long-Lived Assets to be Disposed of," was issued.  
ATB adopted SFAS No. 121 as of January 1, 1996, and its implementation did 
not have a material effect on the financial statements.

         In October 1995, SFAS No 123, "Accounting for Stock-Based 
Compensation," was issued.  SFAS No. 123 establishes a fair value method for 
accounting stock-based compensation plans either through recognition or 
disclosure.  HCC intends to adopt the employee stock-based compensation 
provisions of SFAS No. 123 by disclosing the pro forma net income and pro 
forma net income per share amounts assuming the fair value method was adopted 
January 1, 1995.  The adoption of this standard will not impact HCC's results 
of operations, financial position or cash flows.

         On March 3, 1997, the Financial Accounting Standards Board issued 
Statement of Financial Accounting Standards No. 128, "Earnings per Share 
(SFAS 128)."  SFAS 128 provides a different method of calculating earnings 
per share than is currently used in accordance with APB Opinion 15.  SFAS 128 
provides for the calculation of basic and diluted earnings per share.  Basic 
earnings per share include no dilution and is computed by dividing income 
available to common shareholders by the weighted average number of common 
shares outstanding for the period.  Diluted earnings per share reflect the 
potential dilution of securities that could share in the earnings of an 
entity, similar to existing fully diluted earnings per share.  Using the 
principles set forth in SFAS 128, basic earnings per share would not be 
different from reported primary earnings per share.

         Statement of Financial Accounting Standards No. 129, "Disclosure of 
Information about Capital Structure" ("SFAS 129"), effective for periods 
ending after December 15, 1997, establishes standards for disclosing 
information about an entity's capital structure.  SFAS 129 requires 
disclosure of the pertinent rights and privileges of various securities 
outstanding (stock, options, warrants, preferred stock, debt and 
participation rights), including dividend and liquidation preferences, 
participants rights, call prices and dates, conversion or exercise prices and 
redemption requirements.  Adoption of SFAS 129 will have no effect on the ATB 
as it currently discloses the information specified.

         In June 1997, the Financial Accounting Standards board issued two 
new disclosure standards.  Results of operations and financial position will 
be unaffected by implementation of these new standards.
         
         Statements of Financial Accounting Standards (SFAS) 130, "Reporting 
Comprehensive Income", establishes standards for reporting and display of 
comprehensive income, its components and accumulated balances.  Comprehensive 
income is defined to include all changes in equity except those resulting 
from investments by distributions to owners.  Among other disclosures, SFAS 
130 requires that all items that are required to be recognized under current 
accounting standards as components of comprehensive income be reported in a 
financial statement that is displayed with the same prominence as other 
financial statements.

         SFAS 131, "Disclosure about Segments of a Business Enterprise" , 
establishes standards for the way that public enterprises report information 
about operating segments in annual financial statements and requires 
reporting of selected information about operating segments in interim 
financial statements issued to the public.  It also establishes standards for 
disclosures regarding products and services, geographic areas and major 
customers.  SFAS 131 defines operating segments as components of an 
enterprise about which separate financial information is available that is 
evacuated regularly by the chief operating decision maker in deciding how to 
allocate resources and in assessing performance.

         Both of these new standards are effective for financial statements 
for periods beginning after December 15, 1997 and require comparative 
information for earlier years to be restated.  Due to the recent issuance of 
these standards, management has been unable to fully evacuate the impact, if 
any, they may have on future financial statement disclosures.
    
 
                                      48

<PAGE>

   
                            APPLICATION OF PROCEEDS

         The net proceeds to the Company from the sale of the shares of 
common stock (the "Shares") offered hereby (after selling commissions and 
associated organization and offering expenses) are estimated to be 
approximately $10,387,500 if the maximum offering is achieved and $1,635,000 
if the minimum offering is achieved.  (See Capitalization" below with regard 
to the Company's capitalization currently and that will exist if the minimum 
or maximum offering is achieved.) The Company expects that such net proceeds 
will be used to finance expansion of existing activities and future 
acquisitions as well as for general corporate purposes.  The Company reviews 
potential acquisition opportunities on an ongoing basis and periodically 
engages in discussions with acquisition candidates.  The Company has not, 
however, entered into any definitive agreements with respect to the 
acquisition of any properties.
    

         In the event only the minimum amount of funding is subscribed, the 
Company will concentrate its efforts primarily on [expanding its Heartland 
Radio Network and  possible communications-related acquisition(s).]
In the event that more than the minimum is subscribed, the Company intends 
to be more aggressive in implementing its business plan and further develop 
operations, personnel and projects.  Anticipated application of proceeds 
below does not, however, include cash flow from revenue.  The Company 
anticipates receiving revenues from operations, but there can be no assurance 
that such revenues will be sufficient to generate positive cash flow before 
proceeds from this offering are expended to fund operations for 12-18 months 
at anticipated "burn rates."   (See "Risk Factors.")

                                      49

<PAGE>

   
<TABLE>
<CAPTION>
                                                                    Gross Proceeds
                                                                    --------------
                                      $2,000,000                     $5,000,000                  $12,500,000
                           ----------------------------     ---------------------------     -------------------------
                           Dollar Amount     Percentage     Dollar Amount    Percentage     Dollar         Percentage 
                           -------------     ----------     -------------    ----------     ------         ---------- 
                                                                                            Amount                    
                                                                                            ------                    
<S>                        <C>               <C>            <C>              <C>         <C>              <C>   
                                                                                                                      
Selling Commissions           $160,000             8%         $400,000            8%      $1,000,000             8%   
                                                                                                                      
Non-accountable Expense                                                                                               
  Allowance                     40,000             2%          100,000            2%         250,000             2%   
                                                                                                                      
Legal Fees                      15,000           .75%          200,000            4%         200,000           1.6%   
                                                                                                                      
Due Diligence Fee               50,000           2.5%           50,000          1.0%          50,000           0.4%   
                                                                                                                      
Printing And Related Costs      75,000          3.75%           75,000          1.5%          75,000           0.6%   
                                                                                                                      
HCC Indirect Expense                                                                                                  
Reimbursement (1)                    -             -                 -            -          412,500           3.3%   
Accounting Fees                 25,000          1.25%           50,000            1%         125,000           1.0%   
                                                                                                                      
Working Capital                 80,000           4.0%          250,000          5.0%         275,500           2.2%   
                                                                                                                      
Proposed Investment                                                                                                   
Opportunities (2):                                                                                                    
                                                                                                                      
       Heartland Radio         250,000          12.5%          250,000          5.0%         250,000           2.0%   
       Network                                                                                                        
                                                                                                                      
       Communications          305,000         15.25%        1,200,000         24.0%       2,180,000         17.44%   
       Companies                                                                                                      
       Acquisition(s)                                                                                                 
                                                                                                                      
       A Magazine for Teens  1,000,000            50%        2,300,000           46%       2,300,000          18.4%   
                                                                                                                      
       A National Sports         -                -              -               -         5,037,000          40.3%   
       Weekly (3)                                                                                                     
                                                                                                                      
       Management and             -               -            125,000          2.5%         345,000          2.76%   
       Marketing Services  -----------         -------      ----------       -------      ----------         ------   
                                                                                                                      
                            $2,000,000          100.0%      $5,000,000        100.0%      12,500,000         100.0%   
                           -----------         -------      ----------       -------      ----------         ------   
                           -----------         -------      ----------       -------      ----------         ------   

</TABLE>
    

   
(1) In conjunction with the public offering, HCC has incurred costs, such as 
salaries and rent, which have been allocated to the Company.  By completion 
of the public offering, it is expected that such costs could aggregate 
approximately $600,000.  It is the intent of the Company to reimburse HCC for 
these costs, or at least a portion thereof, as reflected in the above tables. 
As of December 31, 1996 and September 30, 1997, the amount owed by the 
Company to HCC for these costs, net of repayments, amounted to $220,616 and 
$397,350, respectively.

(2) A portion of the proceeds of this offering are expected to be used to pay 
net salaries of the Company's management, such amounts projected to aggregate 
$90,000 in 1997 (and thus from 4.5% - at the minimum offering - to 0.7% at 
the maximum).

(3) The Company is currently conducting exploratory discussions with 
potential strategic partners for its national sports weekly supplement.  
Should these relationships develop, it is expected that the Company's 
investment in the venture would be allotted to additional communications 
company acquisitions.
    
 
                                     50

<PAGE>


   
Except as to selling commissions and, at the minimum, legal and accounting 
fees, the Company reserves the right to change the application of proceeds 
depending on unforeseen circumstances at the time of this offering.  The 
intent is to implement the Company's business plan to the extent possible 
with funds raised in this offering.  Unforeseen events, timing, the general 
state of the economy and the Company's ability or inability to generate 
revenue could greatly alter the application of proceeds from that shown above.

         As part of the Company's business strategy, the Company will 
evaluate potential acquisitions of communications and/or management-related 
activities and businesses.  However, the Company has no present 
understanding, commitment or agreement with respect to any acquisitions.  
Future acquisition of communications properties effected in connections with 
the implementation of the Company's expansion strategy are expected to be 
financed from cash flow from operations, bank or other financial institution 
borrowings, debt or additional equity financings or a combination of those 
methods.
    

                ABSENCE OF PUBLIC MARKET AND DIVIDEND POLICY

         There is no public trading market for the Shares nor is any expected 
to develop for at least 6 - 18 months after the offering commences.  There is 
no assurance that the Company can satisfy then current pertinent listing 
standards or, if successful in getting listed, avoid later delisting. (See 
"Risk Factors.")

         The Company intends to retain future earnings for use in its 
business and does not anticipate paying any dividends on Shares in the 
foreseeable future.  While not currently so restricted, the Company may be 
prohibited  from paying dividends on the Shares in the future under credit or 
other financing agreement(s) unless certain amounts are available and certain 
other conditions are satisfied.  (See "Description of Capital Stock--Common 
Stock-- Dividends.")

   
                               CAPITALIZATION
                                      
         The following table sets forth (i) the capitalization of the Company 
as of September 30, 1997, and (ii) the pro forma capitalization of the 
Company on the same date, reflecting (a) the sale of the 400,000 shares of 
Common Stock offered by the Company hereby for estimated net proceeds of 
$4.0875 per share (the "Minimum Offering") and (b) the sale of 2,500,000 
shares of Common Stock (maximum) offered by the Company for estimated net 
proceeds of $4.155 per share (the "Maximum Offering").  (See "Application of 
Proceeds" and "Description of Capital Stock." --including "Reverse Stock 
split" -- and footnote (4) to "The Company --Securities Ownership of Certain 
Beneficial Owners and Management.")
    

   
<TABLE>
<CAPTION>
                                                                                    September 30,1997
                                                                   Actual               As Adjusted
                                                                   ------               -----------
                                                                                 Minimum           Maximum
                                                                                 -------           --------
<S>                                                                <C>           <C>               <C>     
Shareholders' equity                                               $1,327         $1,727            $3,827
      Common stock, $.001 par value; 50,000,000 Shares
      authorized;, 1,326,811 Shares issued and outstanding;
      1,726,811 (Minimum) and 3,826,811(Maximum) Shares 
      to be issued and outstanding, as adjusted   

Paid-in capital                                                   588,831       2,223,431       10,973,831
                                                                                                  
Deficit accumulated during the development stage               (1,142,791)     (1,142,791)      (1,142,791) 
                                                               -----------     ----------       ----------
Total shareholders' equity and total capitalization             $(552,633)     $1,082,367       $9,834,867
                                                               -----------     ----------       ----------
                                                               -----------     ----------       ----------

</TABLE>
    


   
                                  DILUTION

         The following table sets forth the percentage of equity the 
investors in this offering will own compared to the percentage of equity 
owned by the present stockholders, and the comparative amounts paid for the 
Shares by the investors as compared to the total consideration paid by the 
present stockholders of the Company.  (See "Description of Capital Stock," 
"Risk Factors" and "Capitalization" for a more complete discussion of total 
number of Shares and associated rights and consequences.)
    

                                     51

<PAGE>

   
<TABLE>
<CAPTION>
Dilution For $2,000,000 Offering (1)
<S>                                                       <C>               <C>
Initial public offering price per Share                                     $ 5.00 (100.0%)

   Net tangible book value per Share before offering      $0.445 (8.9%)
   Increase per Share attributable to new Shareholders     1.055 (21.1%)
                                                           -----
Pro forma net tangible book value per Share after offering                   1.50   (30.0%)
                                                                           ------
Total dilution per Share to new Shareholders                               $ 3.50   (70.0%)
                                                                           ------
                                                                           ------
</TABLE>
    
   
                      Shares Purchased(1)     Total Consideration          
                      ------------------      -------------------
                                                                  Average Price
                     Number      Percent      Amount     Percent     Per Share
                     ------      -------      ------     -------     ---------
Existing Shares     1,326,811     76.84      $590,158     22.78      $0.445
New Shares            400,000     23.16     2,000,000     77.22       $5.00
                    ---------    -------    ---------     -----       -----
                    1,726,811    100.00    $2,590,158    100.00       $1.50
                    ---------    -------    ---------     -----       -----
                    ---------    -------    ---------     -----       -----

(1)  Assumes issuance and sale of 400,000 of the Company's Shares during this 
Offering Period in addition to the 1,326,811 Company Shares currently 
outstanding.

(2)  Due to the need to meet an economic performance standard in order to 
exercise warrants, their exercise is not viewed as probable and therefore, 
their effect on the above is not reflected herein.

Dilution for $12,500,000 Offering
    

   
<TABLE>
<CAPTION>
Dilution For $2,000,000 Offering (1)
<S>                                                       <C>               <C>
Initial public offering price per Share                                     $ 5.00 (100.0%)

   Net tangible book value per Share before offering      $0.445 (8.9%)
   Increase per Share attributable to new Shareholders     2.975 (59.5%)
                                                           -----
Pro forma net tangible book value per Share after offering                   3.42   (68.4%)
                                                                           ------
Total dilution per Share to new Shareholders                               $ 1.58  (31.6%)
                                                                           ------
                                                                           ------
</TABLE>
    

   
         The above does not assume the exercise of warrants reserved for the 
underwritten since their exercise, at 120% of the Selling Price, would be 
anti-dilutive.

         
                     Shares Purchased        Total Consideration          
                     ----------------        -------------------
                                                                 Average Price
                     Number    Percent        Amount    Percent    Per Share
                     ------    -------        ------    -------    ---------
Existing Shares    1,326,811     34.67        $590,158     4.51      $.445
                                                                     -----
                                                                     -----

New Shares         2,500,000     65.63      12,500,000    95.49      $5.00
                   ---------    ------     -----------   ------      -----
                                                                     -----

                   3,826,811    100.00     $13,090,158   100.00      $3.42
                   ---------    ------     -----------   ------      -----
                   ---------    ------     -----------   ------      -----

(1) Assumes issuance and sale of 2,500,000 of the Company's Shares during 
this Offering Period in addition to the1,326,811 Company Shares currently 
outstanding.

(2) Due to the need to meet an economic performance standard in order to 
exercise warrants, their exercise is not viewed as probable and, therefore, 
their effect on the above is not reflected herein.
    

                                     52

<PAGE>


                        DESCRIPTION OF CAPITAL STOCK

         The Company's authorized capital stock consists of (i) 50,000,000 
shares of $.001 par value common stock, the only class of stock outstanding 
at this time (the "Shares") and (ii) 10,000,000 shares of $.001 par value 
preferred stock, none of which stock is outstanding at this time.  No Shares 
held by 5% or greater Shareholders may be sold from the date of the 
Prospectus until at least the $2,000,000 minimum offering is achieved.  
Shareholders are entitled to one vote per Share on all matters to be voted 
upon by Shareholders and, upon issuance in consideration of full payment, are 
non-assessable.  In the event of liquidation, dissolution or winding up of 
the Company, the Shareholders are entitled to share ratably in all assets 
remaining after payment of liabilities.  Shares do not have cumulative voting 
rights with respect to the election of directors and, accordingly, the 
holders of more than 50% of the Shares could elect all the directors of the 
Company.  (See "Risk Factors -- Control By The Principal Shareholders.")  
There are no redemption or sinking fund provisions or preemptive rights with 
respect to the Shares, and Shareholders have no right to require the Company 
to redeem or purchase Shares. 

Dividend Rights

         Each Share is entitled to dividends if, as and when dividends are 
declared by the Company's Board of Directors.  It is not the current 
expectation of the Company to pay dividends.

Reverse Stock Split

         In conjunction with the planned public offering, the Board of 
Director proposed a (1) reverse split of the Company's common stock on the 
basis of one new share of common stock for each 4.619302 shares of then 
outstanding common stock (1,326,811 new shares) and (2) limitations on the 
exercise of existing warrants.  The principal objective of the reverse split 
was to reduce the number of outstanding common shares prior to the IPO.  The 
Board of Directors believed that the total number of shares then outstanding 
caused a disproportionately large dilutive effect on new investors in the 
planned IPO and that the anticipated offering price of $5.00 per share would 
be better supported with fewer shares prior to the IPO.  On March 25, 1997, 
the majority of the existing Shareholders approved this proposal.  The 
Shareholders have been reissued a number of Shares equal to the Shares 
(4,801,589) being surrendered.  Those Shares have been placed in escrow with 
no voting or dividend rights while in escrow.  Because the Shares escrowed 
are issued contingent upon required performance standards being met, they 
have no voting or dividend rights and are, while in escrow, not deemed to be 
outstanding Shares.

         The release of these Shares from escrow and their distribution to 
the Shareholders and the exercise of the existing warrants in six annual 
increments of 16.67% is contingent on the Company achieving certain required 
performance standards.  (See Footnote 4, "Shareholder's Equity - Reverse 
Stock Split," to the Company's financial statements (Appendix I) with regard 
to the definition of "Required Performance Standards.") In summary, such 
"earn out" provisions require a market capitalization of at least ten and 
provide a return of 40% for the first two years and 15% thereafter.  There is 
provision for Shares not released in prior years to be released in subsequent 
years if the required performance standards cumulatively are met or exceeded. 
 At the end of six (6) years, Shares not "earned out" will be canceled and 
Shareholders have no continuing rights or interest in the Shares previously 
held in escrow.  There is no assurance such "earn out" and associated 
performance standards will be met; if they are, substantial additional Shares 
will be issued to "old" Shareholders, thereby diluting the investments of 
"new" Shareholders.

Anti-Takeover Statute

         Section 203 of the Delaware General Corporation Law (the "DGCL") 
generally prohibits a publicly-held Delaware corporation from engaging in a 
"business combination" with an "interested stockholder" for a period of three 
years after the date of the transaction in which the person became an 
interested stockholder, unless: (i) prior to the date of the business 
combination, the transaction is approved by the board of directors of the 
corporation; (ii) upon consummation of the transaction which resulted in the 
Shareholder becoming an interested stockholder, the interested stockholder 
owns at least 85% of the outstanding voting stock; or (iii) on or after the 
date such Shareholder became an interested 

                                     53

<PAGE>

stockholder, the business combination is approved by the board and by the 
affirmative vote of at least  66 2/3% of the outstanding voting stock which 
is not owned by the interested stockholder.  A "business combination" 
includes mergers, certain asset sales and certain other transactions 
resulting in a financial benefit to the Shareholder.  An "interested 
stockholder" is a person who, together with affiliates and associates, owns 
(or within three years, did own) 15% or more of the corporation's voting 
stock.  Section 203 of the  DGCL applies to the Company since it has not 
elected to opt out of  coverage under Section 203 of the DGCL.

Directors' Liability

         As authorized by Section 145 of the DGCL, each director or officer 
of the Company will be indemnified by the Company against expenses (including 
attorneys' fees), judgments, fines and amounts paid in settlement actually 
and reasonably incurred by him in connection with the defense or settlement 
of any threatened, pending or completed action, suit or proceeding whether 
civil, criminal, administrative or investigative in which he is involved by 
reason of the fact that he is or was a director or officer of the Company; 
such indemnification, of course, is conditioned upon such officer or director 
having acted in good faith and in a manner that he reasonably believed to be 
in or not opposed to the best interests of the Company and, with respect to 
any criminal action or proceeding, if he had no reasonable cause to believe 
that his conduct was unlawful.  If, however, any threatened, pending or 
completed action, suit or proceeding is by or in the right of the Company, 
the director or officer shall not be indemnified in respect to any claim, 
issue or matter as to which he is adjudged to be liable to the Company unless 
a court determines otherwise.

         The Certificate of Incorporation of the Company provides that no 
director of the Company shall be personally liable to the Company or any of 
its Shareholders for monetary damages for any breach of fiduciary duty as a 
director, except with respect to: (i) any breach of the director's duty of 
loyalty to the Company or its Shareholders; (ii) for acts or omissions that 
are not in good faith or involve intentional misconduct or a knowing 
violation of the law; (iii) violation of the DGCL; or (iv) for any 
transaction from which the director derived an improper personal benefit.  In 
addition, such Certificate of Incorporation authorizes the Company to 
indemnify any person to the fullest extent permitted by Sections 102(b)(7) 
and 145 of the DGCL.

 Preferred Stock

         The Company's articles of incorporation also authorize 10,000,000 
shares of preferred stock.  The rights of any preferred stock issue will be 
determined by the Board of Directors at the time a preferred series is 
authorized. 

         The Company issued 1,394,500 warrants of the Company to holders of 
HCC preferred stock on the basis of one warrant for each two HCC preferred 
shares, exercisable at $.50 per Shares.   The issuance of the Company's 
common stock and warrants does not affect the rights of holders of HCC 
preferred stock and warrants previously issued.  The Company has agreed that 
any future warrants for Shares will be exercisable only at prices greater 
than or equal to the market value of the Shares on the date such warrants are 
issued.

Transfer Agent

         The Company initially will act as its own transfer agent and 
registrar.  However, no later than the closing for the Initial Offering 
Period, the Company will engage an independent transfer agent/registrar for 
the Shares.

                            PLAN OF DISTRIBUTION

         The Shares are offered on a best efforts basis by Northridge Capital 
Corporation, an SEC registered broker-dealer and a member firm of the NASD 
(the "Managing Placement Agent"). The Managing Placement Agent will be paid 
(out of Shares sold) at any closing 8% of the subscription amount.  During 
this Offering Period, whether the Initial or Continuous Offering Periods, 
Shares will be sold at $5.00 (the "Selling Price").  If any Additional 
Placement Agents 

                                     54


<PAGE>

(other SEC-registered, NASD member broker-dealer firms) are engaged to offer 
Shares, they will be paid a negotiated portion of the 8% selling commission.  
(In addition, the Managing Placement Agent will be reimbursed for its 
expenses the greater of actual expenses or 2% of the proceeds of the 
offering; a $50,000 due diligence fee; and stock purchase warrants entitling 
the Managing Placement Agent Agreement to purchase at $8.25 per share, one 
share for each ten shares sold in the offering.)  In such capacity in 
connection with this offering, the Managing and Additional Placement Agent(s) 
are underwriters as defined by the Securities Act of 1933, as amended, and 
the rules promulgated thereunder.

         The Initial Offering Period will be up two (2) to nine (9) months 
from the date of this Prospectus unless earlier terminated. Shares having as 
an aggregate selling price of $12,500,000 are being offered pursuant to this 
Registration Statement.  Unless earlier terminated, the Initial Offering 
Period will be up to two (2) months from the date hereof unless extended for 
periods up to a total of seven (7) additional months.  The Company is 
offering a minimum of $2,000,000 up to a maximum of $12,500,000 of Shares.  
The date that (1) subscriptions for a minimum of $2,000,000 in Shares have 
been received and (2) the Company has closed the initial escrow on the 
offering will mark the end of the Initial Offering Period.  If a minimum of 
$2,000,000 in Shares is not sold during the Initial Offering Period (as it 
may be extended), investor funds will be promptly returned with all  interest 
earned thereon.  Unless the minimum offering is not achieved, all interest 
earned on subscriptions pending their month-end acceptance will be paid to 
the Company, not the individual subscribers.  Similarly, if the subscription 
is rejected, in whole or in part (which is in the sole discretion of the 
Company), the subscription funds or the rejected portion thereof will be 
returned within 20 days to the subscriber without interest.  The up to 
$12,500,000 offering being made pursuant to this Registration Statement may 
be extended for additional periods, once the Initial Offering Period is 
concluded, which in the aggregate will not exceed 18 months from the date of 
this Prospectus (defined herein as the "Continuous Offering Period").

         The minimum purchase during Initial and Continuous Offering Periods 
is $5,000 (except that the Company in its discretion may accept lesser 
amounts); additional purchases by existing Shareholders may be made in the 
amount of $1,000 or more.  Subscriptions for Shares sold during the 
Continuous Offering Period will continue to be escrowed (see"Escrow Account" 
below) until accepted at the respective month-end or $250,000 in 
subscriptions are received, whichever first occurs.  Subject to pertinent 
securities requirements, the Company expects to update periodically the 
Prospectus after its initial nine (9) month Offering Period -- but no more 
than 18 months in the aggregate from the date of this Prospectus -- and 
continue the offering if, as expected, the $12,500,0000 maximum offering is 
not achieved during that period; in no case will this offering extend for 
more than two years from the date of this Prospectus nor will more than 
$12,500,000 be raised by the Company under this current Registration 
Statement.

Subscription Procedure

In order to purchase Shares:

(1) An investor must complete and execute a copy of the Subscription 
Agreement and Power of Attorney (hereafter the "Subscription Agreement") 
(Exhibit A).

(2) Checks (which should be at least $5,000 for initial purchases unless the 
Company chooses to accept IRA accounts for less and additional purchases by 
existing Shareholders may be in the amount of $1,000 or more) should be made 
payable as follows:   Heartland Communications & Management, Inc. -- Escrow 
Account.

(3) The check and the Subscription Agreement should be mailed or delivered to 
the Managing Placement Agent or Additional Placement Agent through whom your 
subscription was solicited.

         Each individual subscriber must represent and warrant in the 
Subscription Agreement that he has either a net worth  (exclusive of home, 
furnishings and automobile) of at least $100,000 or a net worth (similarly 
calculated) of at least $50,000 and an annual adjusted gross income of at 
least $25,000.  (See "Investment Requirements.") Under the securities laws of 
certain states, residents of those states may be subject to higher standards 
as stated in the Annex to the Subscription Agreement.  In addition, the 
subscriber must represent, among other things, that: (a) the subscriber has 
received this Prospectus; and (b) the subscriber is (or is not) a citizen or 
permanent resident of the United States.

                                     55

<PAGE>


         The management and any Placement Agent(s) must have reasonable 
grounds to believe on the basis of information obtained from the Shareholder 
concerning his investments, financial situation and needs, and any other 
information known by the undersigned, that: (i) the purchaser is or will be 
in a financial position appropriate to enable him to realize to a significant 
extent the benefits described in the Prospectus; (ii) the purchaser has a net 
worth sufficient to sustain the risks inherent to the Company, including 
losses of investment and lack of liquidity; and (iii) the Company is 
otherwise a suitable investment for the purchaser.

Escrow Account

         All monies remitted by subscribers during the Initial Offering 
Period will be deposited in an escrow account maintained by the Company at 
George Mason Bank, McLean, Virginia, until the $2,000,000 minimum offering is 
achieved.  The bank is not guaranteeing that any interest will accrue on the 
subscription funds deposited with it.  To the extent practicable, the funds 
held in the account during the Initial Offering Period will be invested at 
the direction of the management in short-term U.S. Treasury securities and 
other high quality interest-earning obligations.  Unless the minimum is not 
achieved, all interest earned during the Initial Offering Period on the 
proceeds of the subscriptions held in such account maintained by the Company 
with the escrow bank will be retained by the Company. (See "Application of 
Proceeds" and "The Company--Management.") Subscriptions for Shares sold 
during the Continuous Offering Period will  continue to be escrowed (with all 
interest earned thereon retained by the Company) until accepted at the 
respective month-end or $250,000 in subscriptions are received, whichever 
first occurs.

                            ERISA CONSIDERATIONS

         Persons who contemplate purchasing Shares on behalf of Qualified 
Plans are urged to consult with tax and ERISA counsel regarding the effect of 
such purchase and, further, to determine that such a purchase will not result 
in a prohibited transaction under ERISA, the Code or a violation of some 
other provision of ERISA, the Code or other applicable law.  The management 
and the Company necessarily will rely on such determination made by such 
persons, although no Shares will be sold to any Qualified Plans if management 
believes that such sale will result in a prohibited transaction under ERISA 
or the Code.

                               LEGAL MATTERS

         The validity of Shares being offered by this Prospectus will be 
passed upon for the Company by Duncan, Blum & Associates, Washington, D.C.  
Certain legal matters will be passed upon for the Company by Reed Smith Shaw 
& McClay, Washington, D.C. Certain legal matter will be passed upon for the 
Managing Placement Agent by John W. Ringo, Esq., Roswell, Georgia.

                                  EXPERTS

         The financial statements included in this Prospectus and in the 
Registration Statement have been audited by BDO Seidman, LLP, independent 
certified public accountants, to the extent and for the periods set forth in 
their reports, which contain an explanatory paragraph regarding the 
companies' abilities to continue as going concerns, appearing elsewhere 
herein and in the Registration Statement, and are included in reliance upon 
such reports given upon the authority of said firm as experts in auditing and 
accounting.

                                     56

<PAGE>



                           AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange Commission 
(the "SEC") a Registration Statement on Form S-1 with respect to the 
securities offered hereby.  This Prospectus does not contain all the 
information set forth in such Registration Statement, certain portions of 
which have been omitted pursuant to the rules and regulations of the SEC.  
Reference is made to such Registration Statement, including the amendment(s) 
and exhibits thereto, for further information with respect to the Company and 
such securities. The Registration Statement can be inspected and copied at 
the public reference facilities of the SEC at 450 Fifth Street, N.W., 
Washington, D.C.  20549, as well as at the SEC's following regional offices: 
at Seven World Trade Center, 13th Floor, New York, New York  10048; and 500 
West Madison, Suite 1400, Chicago, Illinois  60601.  Copies of the 
Registration Statement can be obtained from the Public Reference Section of 
the SEC at Room 1024, 450 Fifth Street, N.W., Washington, D.C.  20549, at 
prescribed rates.  Statements made in this Prospectus concerning the contents 
of any documents referred to herein are not necessarily complete, and in each 
instance are qualified in all respects by reference to the copy of such 
document filed  as an exhibit to the Registration Statement.

         For further information with respect to the Company and the shares 
of common stock offered hereby, reference is made to the Registration 
Statement and the exhibits and the financial statements, notes and schedules 
filed as a part thereof or incorporated by reference therein, which may be 
inspected at the public reference facilities of the SEC, at the addresses set 
forth above.  Moreover, the Company has filed such materials electronically 
with the SEC; accordingly, such materials can be accessed through the SEC's  
web site that contains reports, proxy and information statements and other 
information regarding registrants (http// www.sec.gov).

         The Company is not currently subject to the informational and 
periodic reporting requirements of the Securities and Exchange Act of 1934, 
as amended (the "Exchange Act").  However, as a result of the offering 
(assuming that the $2,000,000 minimum  offering is achieved), the Company 
will become subject to such requirements.

                                     57
<PAGE>


                                                                 APPENDIX I








                            FINANCIAL STATEMENTS 














<PAGE>
   

                                                   Index to Financial Statements

                                                                            Page
- --------------------------------------------------------------------------------
                   Heartland Communications & Management, Inc.
                   (A Development Stage Company and Successor Company)
                   
                   Independent Certified Public Accountants' Report         F-4
                   
                   Balance sheets as of December 31, 1996
                   and September 30, 1997 (unaudited)                       F-6
                   
                   Statements of operations for the period March 27, 1996
                   (date of formation) through December 31, 1996,
                   the period from March 27, 1996 (date of formation)
                   through September 30, 1996 (unaudited),
                   the nine months ended September 30, 1997 (unaudited)
                   and the period March 27, 1996 (date of formation)
                   through September 30, 1997 (unaudited)                   F-7
                   
                   Statements of changes in shareholders' equity for the
                   period March 27, 1996 (date of formation) through
                   December 31, 1996 and the nine months ended
                   September 30, 1997 (unaudited)                           F-8
                   
                   Statements of cash flows for the period March 27, 1996
                   (date of formation) through December 31, 1996,
                   the period from March 27, 1996 (date of formation)
                   through September 30, 1996 (unaudited), the nine
                   months ended September 30, 1997 (unaudited) and the
                   period March 27, 1996 (date of formation) through
                   September 30, 1997 (unaudited)                           F-9
                   
                   Summary of accounting policies                          F-11
                   
                   Notes to financial statements                           F-16


                                         F-1

    
<PAGE>
   

                                                   Index to Financial Statements

                                                                            Page
- --------------------------------------------------------------------------------
                   Heartland Capital Corporation
                   (A Development Stage Company and Predecessor Company)
                   
                   Independent Certified Public Accountants' Report         F-27
                   
                   Balance sheets as of December 31, 1995 and 1996
                   and September 30, 1997 (unaudited)                       F-29
                   
                   Statements of operations for the period
                   September 23, 1994 (date of formation) through
                   December 31, 1994, the years ended December 31, 1995
                   and 1996, the nine months ended September 30, 1996 and
                   1997 (unaudited) and the period June 23, 1994 (date of
                   formation) through September 30,1997 (unaudited)         F-30
                   
                   Statements of changes in shareholders' equity (deficit)
                   for the period June 23, 1994 (date of formation) through
                   December 31, 1994, the years ended December 31, 1995
                   and 1996, and the nine months ended
                   September 30, 1997 (unaudited)                           F-31
                   
                   Statements of cash flows for the period June 23, 1994
                   (date of formation) through December 31, 1994, the
                   years ended December 31, 1995 and 1996, the nine
                   months ended September 30, 1996 and 1997 (unaudited) and
                   the period June 23, 1994 (date of formation)
                   through September 30, 1997 (unaudited)                   F-32
                   
                   Summary of accounting policies                           F-34
                   
                   Notes to financial statements                            F-40
                   
                   
                                      F-2

    
<PAGE>
   


                                                   Index to Financial Statements

                                                                            Page
- --------------------------------------------------------------------------------
                   ATB Productions, L.L.C.
                   (A Development Stage Company)
                       
                   Independent Certified Public Accountants' Report         F-55
                   
                   Balance sheets as of December 31, 1995 and 1996  
                   and September 30, 1997 (unaudited)                       F-57
                   
                   Statements of operations for the years ended
                   December 31, 1995 and 1996, the nine months ended
                   September 30, 1996 and 1997 (unaudited) and
                   the period January 1, 1995 (date of formation)
                   through September 30, 1997 (unaudited)                   F-58
                   
                   Statements of changes in Members' Capital (deficit)
                   for the years ended December 31, 1995 and 1996
                   and for the nine months ended September 30, 1997
                   (unaudited)                                              F-59
                   
                   Statements of cash flows for the years ended
                   December 31, 1995 and 1996, the nine months ended
                   September 30, 1996 and 1997 (unaudited)
                   and the period January 1, 1995 (date of formation)
                   through September 30, 1997 (unaudited)                   F-60
                   
                   Summary of accounting policies                           F-62
                   
                   Notes to financial statements                            F-67


                                      F-3

    
<PAGE>
   


Independent Certified Public Accountants' Report

To the Board of Directors and Shareholders
Heartland Communications & Management, Inc.
(A Development Stage Company and Successor Company)


We have audited the accompanying balance sheet of Heartland Communications &
Management, Inc. (A Development Stage Company and Successor Company) as of
December 31, 1996, and the related statements of operations, changes in
shareholders' equity (deficit) and cash flows for the period March 27, 1996
(date of formation) through December 31, 1996.  These financial statements are
the responsibility of the Company's management.  Our responsibility is to
express an opinion on the financial statements based on our audit.


We conducted our audit in accordance with generally accepted auditing standards.
Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. 
We believe our audit provides a reasonable basis for our opinion.


In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Heartland Communications &
Management, Inc. (A Development Stage Company and Successor Company) as of
December 31, 1996 and the results of its operations and its cash flows for the
period March 27, 1996 (date of formation) through December 31, 1996 in
conformity with generally accepted accounting principles.




                                         F-4
    
<PAGE>
   


The accompanying financial statements have been prepared assuming the Company
will continue as a going concern.  The Company has had no substantial operations
and has incurred significant operating losses and working capital deficits since
formation.  In addition, the Company expects to fund development expenditures
and incur additional losses until its operations are able to generate sufficient
revenue and cash flows to meet anticipated expenditures and other cash
requirements.  The Company does not currently have sufficient cash reserves to
cover such anticipated expenditures and cash requirements, necessitating
additional capital or financing.  These factors, in addition to other factors
discussed in Note 2 to the financial statements, raise substantial doubt about
the Company's ability to continue as a going concern.  Management's plans
regarding these matters are also discussed in Note 2.  The financial statements
do not include any adjustments that might result from the outcome of this
uncertainty.

                                       /s/ BDO Seidman, LLP
                                       ---------------------------------------
                                       BDO Seidman, LLP


Washington, D.C.
April 25, 1997



                                         F-5
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                                  Balance Sheets
- --------------------------------------------------------------------------------

                                                                   September 30,
                                                      December          1997
                                                      31, 1996      (Unaudited)
- --------------------------------------------------------------------------------

Assets
 Cash                                              $       88       $    19,996
 Accounts receivable from related parties               6,406            28,581
- --------------------------------------------------------------------------------
Total current assets                                    6,494            48,577
- --------------------------------------------------------------------------------
Note receivable from related party (Note 3)            172,780          169,280

Deferred offering costs (Notes 7 and 8)                618,690          290,715
- --------------------------------------------------------------------------------
Total assets                                       $   797,964      $   508,572
- --------------------------------------------------------------------------------
Liabilities and Shareholders' Equity (Deficit)

Accounts payable                                   $   293,235      $   533,006
Accrued payroll                                          8,970          130,849
Accounts payable to related parties (Note 8)           220,616          397,350
- --------------------------------------------------------------------------------
Total current liabilities                              522,821        1,061,205
- --------------------------------------------------------------------------------
Commitments (Notes 5 and 8)

Shareholders' equity (deficit) (Notes 1, 4, 5 and 8)
Preferred stock, $.001 par value,
    10,000,000 shares authorized; none issued
Common stock, $.001 par value, 50,000,000 
    shares authorized; 6,128,400 shares issued
    at December 31, 1996 and March 31, 1997
    and 1,326,811 shares outstanding at
    December 31, 1996 and March 31, 1997                 1,327            1,327
Additional paid-in capital                             588,831          588,831
Deficit accumulated during the development stage      (315,015)      (1,142,791)
- --------------------------------------------------------------------------------
Total shareholders' equity (deficit)                   275,143         (552,633)
- --------------------------------------------------------------------------------
Total liabilities and
    shareholders' equity (deficit)                 $   797,964     $    508,572
- --------------------------------------------------------------------------------


See accounting summary of accounting policies and notes to financial statements.

                                      F-6
    
<PAGE>
   

                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                        Statements of Operations
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                   For the period                             For the period
                                            For the period         March 27, 1996                            March 27, 1996
                                            March 27, 1996       (date of formation)     For the nine      (date of formation)
                                         (date of formation)          through            months ended            through
                                              through               September 30,        September 30,        September 30,
                                            December 31,               1996                  1997                  1997
                                               1996                 (unaudited)           (unaudited)           (unaudited)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>                    <C>                     <C>                   <C>
Revenues
    Marketing commissions
    received from
         related party
         (Note 3)                        $       3,507          $           -            $      4,757         $      8,264
- ------------------------------------------------------------------------------------------------------------------------------------
Operating expenses
         Salaries                              165,084                 66,976                 113,777              278,861
         General and
          administrative                       156,337                157,617                 117,091              273,428
         Write-off of offering
              costs (Note 8)                         -                      -                 618,690              618,690
- ------------------------------------------------------------------------------------------------------------------------------------
Total operating expenses                       321,421                224,593                 849,558            1,170,979
- ------------------------------------------------------------------------------------------------------------------------------------
Operating loss                                (317,914)              (224,593)               (844,801)          (1,162,715)

Interest income (Note 3)                         2,899                    739                  17,025               19,924
- ------------------------------------------------------------------------------------------------------------------------------------
Net loss                                 $    (315,015)         $    (223,854)           $   (827,776)        $ (1,142,791)
- ------------------------------------------------------------------------------------------------------------------------------------
Weighted average
    common shares
    outstanding                              1,270,503              1,242,349               1,326,811            1,298,657
- ------------------------------------------------------------------------------------------------------------------------------------
Net loss per share                       $        (.25)         $        (.18)           $       (.62)        $       (.88)
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
                    See accompanying summary of accounting policies and 
                             notes to financial statements.

                                                                     F-7

    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                         Statements of Changes in Shareholders' Equity (Deficit)
- --------------------------------------------------------------------------------
For the Period March 27, 1996 (date of formation) through December 31, 1996 and
the nine months ended September 30, 1997
- --------------------------------------------------------------------------------
<TABLE>
                                                                                                            Deficit
                                                       Common                                            Accumulated
                                   Subscribed          Shares         $0.001           Additional         During the
                                       Common      Issued and            Par              Paid-in        Development
                                       Shares     Outstanding          Value              Capital              Stage          Total
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                <C>            <C>                <C>               <C>               <C>              <C>
Subscription to common
    shares by Heartland
    Capital Corporation             1,030,086               -         $1,030           $    3,728             $    -      $   4,758
- ------------------------------------------------------------------------------------------------------------------------------------
Payment of subscription            (1,030,086)      1,030,086              -                    -                  -               -

Cancellation of shares                      -      (1,030,086)         (1,030)             (3,728)                 -         (4,758)

Spin-off                                    -       1,030,086           1,030               3,728                             4,758

Other issuance                              -          43,338              43                 157                               200

Exercise of warrants                        -         253,387             254             584,946                  -        585,200

Net loss                                    -                                                               (315,015)      (315,015)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1996                  -       1,326,811           1,327             588,831           (315,015)       275,143

Net loss (unaudited)                        -               -               -                   -           (827,776)      (827,776)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, September 30, 1997 (unaudited)     -       1,326,811           1,327          $  588,831      $  (1,142,791)     $(552,633)
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

See accompanying summary of accounting policies and
notes to financial statements.

                                      F-8
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                        Statements of Cash Flows
- --------------------------------------------------------------------------------
<TABLE>
                                                                       For the period                               For the period
                                                For the period         March 27, 1996                               March 27, 1996
                                                March 27, 1996       (date of formation)      For the nine       (date of formation)
                                              (date of formation)         through             months ended             through
                                                   through             September 30,          September 30,          September 30,
                                                 December 31,              1996                   1997                   1997
                                                    1996                 (unaudited)           (unaudited)            (unaudited)
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>                               <C>                      <C>                <C>

Cash flows from operating activities
- ------------------------------------------------------------------------------------------------------------------------------------
Net loss                                        $  (315,015)            $    (223,854)      $    (827,776)          $  (1,142,791)

Adjustments to reconcile
    net loss to net cash
    used in operations

Increase in accounts receivable
    from related parties                             (6,406)                     (248)            (22,175)                (28,581)

Increase in accounts payable                        293,235                    90,926             239,771                 533,006

Increase in accrued payroll                           8,970                     2,323             121,879                 130,849

(Increase) reduction in 
    deferred offering costs                        (618,690)                 (122,807)            327,975                (290,715)

Increase in accounts payable
 to related parties                                 220,616                         -             176,734                 397,350
- ------------------------------------------------------------------------------------------------------------------------------------
Net cash provided by
(used in) operating activities                     (417,290)                 (253,660)             16,408                (400,882)
- ------------------------------------------------------------------------------------------------------------------------------------
Cash flows from (used
    in) investing activities

(Increase) decrease in
    Loans to related party                         (172,780)                  (65,500)              3,500                (169,280)
- ------------------------------------------------------------------------------------------------------------------------------------
Net cash (used in) provided 
by investing activities                            (172,780)                  (65,500)              3,500                (169,280)
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                      F-9

    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                        Statements of Cash Flows
- --------------------------------------------------------------------------------
<TABLE>

                                                              For the period                               For the period
                                     For the period           March 27, 1996                               March 27,1996
                                     March 27, 1996         (date of formation)      For the nine        (date of formation)
                                   (date of formation)            through            months ended             through
                                        through                September 30,         September 30,          September 30,
                                      December 31,                 1997                  1997                   1997
                                         1996                  (unaudited)            (unaudited)            (unaudited)

- ------------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>                               <C>                      <C>                <C>
Cash flows from financing
 activities

Increase in subscription
 receivable and other
 issuance                             $    4,958                  $    4,958               $    -              $    4,958

Proceeds from exercise
 of warrants                             585,200                     585,000                    -                 585,200


Net cash provided by
    financing activities                 590,158                     589,958                    -                590,158


Increase (decrease) in cash                   88                     270,798               19,908                 19,996

Cash and cash equivalents, 
    beginning of period                        -                           -                   88                      -


Cash and cash equivalents,
 end of period                            $    88               $    270,798          $    19,996            $    19,996
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>

See accompanying summary of accounting policies
and notes to financial statements.


                                      F-10
    
<PAGE>
   

                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------
The Company and    Heartland  Communications  &  Management,  Inc.
Nature of          ("HCMI" or the "Company") was formed on March
Business           27, 1996 to be a broad-based communications and
                   management business, including developing,
                   producing and syndicating advertising-supported
                   broadcast programs and print products.   The
                   accompanying financial statements include the
                   financial statements of HCMI as of December 31,
                   1996 and the period March 27, 1996 (date of
                   formation) through December 31, 1996 and the
                   period March 27, 1996 (date of formation)
                   through September 30, 1996 (unaudited) and as of
                   September 30, 1997, and for the nine months then
                   ended.  Since HCMI's activities to this point
                   have been organizational and devoted to
                   financial planning and raising capital, HCMI's
                   activities  have  been  accounted  for as those
                   of a "development stage enterprise" as set forth
                   in Statement of Financial Accounting Standards
                   (SFAS) No. 7.
                   
                   On May 17, 1996, Heartland Capital Corporation
                   (HCC) paid its $4,758 stock subscription and
                   HCMI ("Successor Company") was simultaneously
                   assigned certain development and contract rights
                   and obligations by HCC ("Predecessor Company")
                   (see Note 1).  Also, HCMI is an affiliate of ATB
                   Productions, L.L.C. ("ATB"), with which it
                   shares common, but not identical, ownership, and
                   to which it provides marketing services. 



Risks and          HCMI is in the development stage.  Consequently,
Uncertainties      HCMI's activities will be subject to the risks
                   inherent in a new business enterprise, including
                   among others, limited capital, uncertain market
                   acceptance and the inability to obtain
                   financing.  Additionally,  HCMI faces
                   substantial competition from a number of well
                   established, well financed companies.  HCMI's
                   principal source of revenue, a participation in
                   advertising revenue, is often cyclical and
                   dependent upon general economic conditions,
                   rising in good economic times and declining in
                   economic downturns.  HCMI believes it has
                   properly identified the risks in the environment
                   in which it operates and plans to implement
                   strategies to effectively reduce the financial
                   impact of these risks.  

                                      F-11
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

Use of             The preparation of financial statements in
Estimates          accordance with generally accepted accounting
                   principles requires HCMI to make certain
                   estimates and assumptions particularly as it
                   relates to the recoverability of assets and
                   disclosure of contingent assets and liabilities. 
                   Actual results could differ from those
                   estimates. 

Transfers          All transfers among affiliates are recorded    
Between            using the historical carrying value.           
Affiliates

Accounts           HCMI provides a reserve for doubtful accounts   
Receivable         based on a specific review of the expected    
                   collectibility of individual outstanding     
                   accounts.                                    

Deferred           Direct, incremental costs incurred with respect
Offering           to the HCMI offering of common stock are
Costs              deferred and included as an asset in the
                   accompanying balance sheets until the proceeds
                   of the offering are received, whereupon these
                   costs will be recognized as a reduction to the
                   respective capital accounts.  If the offering is
                   not completed or the offering terms are
                   substantially revised, the deferred offering
                   costs will be expensed.  Indirect costs relating
                   to the offering are expensed when incurred.  If
                   either direct, incremental costs or indirect
                   costs relating to the offering are incurred by
                   HCC, such costs are deferred or expensed,
                   respectively, by HCMI with the net unpaid amount
                   reflected as part of the Accounts Payable to
                   related parties (see Note 8). 

Income             HCMI uses the asset and liability method of
Taxes              accounting for income taxes.  Deferred tax
                   assets and liabilities are recognized for the
                   estimated future tax consequences attributable
                   to differences between the financial statement
                   and income tax bases.  The recognition of net
                   deferred tax assets is reduced, if necessary, by
                   a valuation allowance for the amount of any tax
                   benefits that, based on available evidence, are
                   not expected to be realized. 

                                         F-12
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

Revenues           Marketing commissions are recognized as
                   commercials are broadcast and related
                   advertising revenues are received. 

Reverse Stock      On March 26, 1997, the shareholders approved a
Split              reverse stock split of HCMI's common stock.  The
                   reverse stock split has been reflected
                   retroactively in the accompanying financial
                   statements to March 27, 1996 (date of
                   formation). 

Net Loss Per       Net loss per share is based on the weighted
Share              average number of shares of common stock and
                   common stock equivalents outstanding during each
                   period, as adjusted for the effect of the
                   reverse stock split. 
                  
Interim            The accompanying interim financial statements as
Financial          of September 30, 1997 and for the nine months
Statements         then ended and for the period March 27, 1996
                   (date of formation) through September 30, 1996
                   are unaudited but, in the opinion of management,
                   reflect all adjustments (consisting primarily of
                   normal recurring adjustments) necessary for a
                   fair presentation of the results of operations
                   for the period presented.  The results for the
                   nine months ended September 30, 1997 are not
                   necessarily indicative of the results to be
                   obtained for the full fiscal year. 

Fair Value of      In accordance with the requirements of Statement
Financial          of Financial Accounting Standards (SFAS) No.
Instruments        107, "Disclosure About Fair Value of Financial
                   Instruments," HCMI must disclose the fair value
                   of its financial instruments as of December 31,
                   1996 and September 30, 1997.  In the opinion of
                   management, the fair values of HCMI's financial
                   instruments as of December 31, 1996 and
                   September 30, 1997 are not materially different
                   from the carrying amounts shown in the
                   accompanying financial statements.
                

                                         F-13
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

Recent             In October 1995, SFAS No. 123, "Accounting for
Accounting         Stock-Based Compensation," was issued.  SFAS No.
Pronouncements     123 establishes a fair value method for
                   accounting for stock-based compensation plans
                   either through recognition or disclosure.  HCMI
                   intends to adopt the employee stock-based
                   compensation provisions of SFAS No. 123 by
                   disclosing the pro forma net income and pro
                   forma net income per share amounts, assuming the
                   fair value method is adopted at the date it
                   grants stock options to officers, employees and
                   directors.  The adoption of this standard will
                   not impact HCMI's results of operations,
                   financial position or cash flows.
                   
                   On March 3, 1997, the Financial Accounting
                   Standards Board issued Statement of Financial
                   Accounting Standards No. 128, "Earning per Share
                   (SFAS 128)."  SFAS 128 provides a different
                   method of calculating earnings per share than is
                   currently used in accordance with APB Opinion
                   15.  SFAS 128 provides for the calculation of
                   basic and diluted earnings per share.  Basic
                   earnings per share include no dilution and is
                   computed by dividing income available to common
                   shareholders by the weighted average number of
                   common shares outstanding for the period. 
                   Diluted earnings per share reflect the potential
                   dilution of securities that could share in the
                   earnings of an entity, similar to existing fully
                   diluted earnings per share.  Using the
                   principles set forth in SFAS 128, basic earnings
                   per share would not be different from reported
                   primary earnings per share.   
                   
                   Statement of Financial Accounting Standards No.
                   129, Disclosure of Information about Capital
                   Structure ("SFAS 129") effective for periods
                   ending after December 15, 1997, establishes
                   standards for disclosing information about an
                   entity's capital structure.  SFAS 129 requires
                   disclosure of the pertinent rights and
                   privileges of various securities outstanding
                   (stock, options, warrants, preferred stock, debt
                   and participation rights) including dividend and
                   liquidation preferences, participants rights,
                   call prices and dates, conversions or exercise
                   prices and redemptions requirements.  Adoption
                   of SFAS 129 will have no effect on HCMI as it
                   currently discloses the information specified.
                 
                                      F-14
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   In June 1997, the Financial Accounting Standards
                   Board issued two new disclosure standards. 
                   Results of operations and financial position
                   will be unaffected by implementation of these
                   new standards.
                   
                   Statements of Financial Accounting Standards
                   (SFAS) 130, "Reporting Comprehensive Income",
                   establishes standards for reporting and display
                   of comprehensive income, it components and
                   accumulated balances.  Comprehensive income is
                   defined to include all changes in equity except
                   those resulting from investments by owners and
                   distributions to owners.  Among other
                   disclosures, SFAS 130 requires that all items
                   that are required to be recognized under current
                   accounting standards as components of
                   comprehensive income be reported in a financial
                   statement that is displayed with the same
                   prominence as other financial statements.
                 
                   SFAS 131, "Disclosure about Segments of a
                   Business Enterprise", establishes standards for
                   the way that public enterprises report
                   information about operating segments in annual
                   financial statements and requires reporting of
                   selected information about operating segments in
                   interim financial statements issued to the
                   public.  It also establishes standards for
                   disclosures regarding products and services,
                   geographic areas, and major customers.  SFAS 131
                   defines operating segments as components of an
                   enterprise about which separate financial
                   information is available that is evaluated
                   regularly by the chief operating decision maker
                   in deciding how to allocate resources and in
                   assessing performance.
                   
                   Both of these new standards are effective for
                   financial statements for periods beginning after
                   December 15, 1997 and require comparative
                   information for earlier years to be restated. 
                   Due to the recent issuance of these standards,
                   management has been unable to fully evaluate the
                   impact, if any, they may have on future
                   financial statement disclosures.
                 
                 
                                      F-15

    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

1.                 As part of its merchant banking operations, HCC
Reorganization     identifies investment opportunities which can be
and Transfer of    developed into viable operations.  Several
Certain Rights     opportunities were identified in 1994, 1995 and
                   1996, including talk radio, a youth oriented
                   newspaper, a newspaper insert aimed at sports
                   enthusiasts and an investment fund management
                   company.  The talk radio venture was furthest
                   along in the development process, with HCC
                   having provided a line of credit as well as
                   marketing expertise to ATB.  The other ventures
                   identified are only development options and are
                   intended to be pursued only if funding is
                   achieved and appropriate due diligence,
                   supporting the feasibility of the acquisitions,
                   has been completed.
                   
                   HCC determined that these ventures could not be
                   adequately developed without additional capital
                   and, to that end, on May 17, 1996, HCC assigned
                   its option and, in the case of ATB, its contract
                   rights to HCMI, its wholly-owned subsidiary on
                   that date.  On May 18, 1996, HCC spun off HCMI
                   via a dividend to HCC shareholders, with HCMI
                   effectively replicating the HCC capital
                   structure by issuing a share of its common stock
                   for each share of HCC common and preferred stock
                   outstanding as of May 18, 1996.  Warrants to
                   purchase HCMI stock were granted to holders of
                   non-contingent HCC stock purchase warrants, and
                   warrants were issued to the HCC preferred
                   shareholders, as of May 18, 1996.  The contracts
                   and option rights transferred to HCMI have no
                   carrying value because the cost of developing,
                   or servicing, the rights are expected to require
                   a substantial infusion of capital.  It is HCMI's
                   intention to obtain the necessary capital
                   through an initial public offering (IPO) of its
                   common stock (See Note 8).
                  
2. Going           As shown in the accompanying financial
   Concern         statements, HCMI incurred a net loss of $315,015
                   and $1,142,791 during the period March 27, 1966
                   (date of formation) through December 31, 1996
                   and for the nine months ended September 30,
                   1997, respectively.  At December 31, 1996 and
                   September 30, 1997, HCMI had a working capital
                   deficit of $516,327 and $1,012,628,
                   respectively.  As of December 31, 1996 and
                   September 30, 1997, HCMI had also expended
                   $618,690 and $290,715 for direct incremental
                   offering costs which have been deferred in the
                   accompanying balance sheets and whose recovery
                   is dependent on the success of its IPO.  HCMI
                   also has a significant 
                  
                                        F-16
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   receivable of $172,780 as of December 31, 1996
                   and $169,280 as of September 30, 1997, from ATB
                   which, in turn, is also a development stage
                   company and whose most recent audit report,
                   dated September 19, 1997, expressed concern
                   about it's "ability to continue as a going
                   concern".  Furthermore, HCMI expects to fund
                   development expenditures and incur losses until
                   it is able to generate sufficient income and
                   cash  flows to meet  such expenditures and other
                   requirements.  HCMI does not currently have
                   sufficient cash reserves to cover such
                   anticipated expenditures and cash requirements. 
                   These factors raise substantial doubt about
                   HCMI's ability to continue as a going concern.
                   
                   HCMI and HCC have been evaluating financing
                   alternatives as part of their long-term business
                   plans.  These alternatives include loan
                   arrangements for working capital needs, HCMI's
                   exercise of warrants, HCC's sale of preferred
                   stock and warrants and other alternatives, such
                   as the formation of HCMI, including the transfer
                   thereto of many of HCC's development options,
                   with HCMI, in turn, undertaking an IPO of a
                   portion of its common stock.  To preserve
                   operating funds, HCC and HCMI have developed a
                   strategic plan which provides for reductions of,
                   and deferrals of payments for, expenditures and
                   a prioritization of development options.
                   
                   The financial statements do not include any
                   adjustments relating to the recoverability and
                   classification of recorded assets or the amounts
                   and classification of liabilities that might be
                   necessary should HCMI be unable to complete its
                   proposed public offering and continue as a going
                   concern. 
              
3.                 Effective January 1, 1995, HCC entered into a
HCC Marketing      marketing agreement with ATB ("the HCC
and Line of        Agreement") whereby HCC provides marketing
Credit             services on behalf of ATB.  Such services
Agreements         include presenting programs to sponsors on a
                   worldwide basis, negotiating sponsorship
                   agreements, etc.  In return for receiving the
                   marketing services, ATB is obligated to pay HCC
                   40% of its gross advertising cash receipts and
                   5% of its non-advertising gross receipts.  The
                   agreement was transferred from HCC to HCMI on
                   May 17, 1996.  Revenues recorded by HCMI from
                   the date of transfer through December 31, 1996
                   and for the nine months ended September 30, 1997
                   amount to $3,507 

                                      F-17

    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   and $4,757, respectively.  The HCC Agreement
                   automatically terminates on January 1, 1999,
                   unless extended by mutual agreement, and it is
                   terminable at earlier dates under certain
                   specified conditions. In the event of
                   termination for whatever reason, the amounts due
                   under the HCC Agreement for sponsorship existing
                   at the time of termination shall remain due and
                   payable, notwithstanding the termination (if
                   certain other conditions are met), for a period
                   ending the later of the automatic termination of
                   the HCC Agreement or two years after the date of
                   other termination.  Revenues recognized by HCC
                   under the HCC Agreement aggregated $647 and
                   $2,847 during 1995 and until transfer in the
                   year ended December 31, 1996, respectively.
                   
                   On January 15, 1995, HCC executed an unsecured
                   line of credit agreement with ATB (the "Credit
                   Agreement") which provides ATB with a standby
                   line of credit in the amount of $360,000. 
                   Borrowings under the Credit Agreement bear
                   interest at 8% per annum, with payment of
                   interest being deferred until January 15, 1997,
                   whereupon monthly interest payments will be
                   required.  Through September 30, 1997, interest
                   payments of $12,950 and $185 have been made to
                   HCMI and HCC, respectively.  Any principal and
                   interest outstanding must be repaid on December
                   31, 1999.  During 1996, HCMI began co-funding
                   this Credit Agreement with HCC.  As of December
                   31, 1996 and September 30, 1997, HCMI had
                   advanced $172,780 and $169,280, respectively,
                   while HCC had advanced $338,695 and $431,145 as
                   of December 31, 1996 and September 30, 1997,
                   respectively.  Although the total advances
                   ($511,475 and $600,425 as of December 31, 1996
                   and September 30, 1997, respectively), are in
                   excess of the Credit Agreement's standby line of
                   credit amount ($360,000), the total advances are
                   governed by the Credit Agreement including
                   interest rates, due dates, etc.  Interest income
                   earned by HCMI on its share of the outstanding
                   loan amounted to $2,899 and $10,310 during the
                   period March 27, 1996 (date of formation)
                   through December 31, 1996 and the nine months
                   ended September 30, 1997, respectively. 
                   Interest income earned by HCC on its share of
                   the outstanding loans amounted to $3,364,
                   $22,970 and $24,387 for the years ended December
                   31, 1995 and 1996 and the nine months ended
                   September 30, 1997, respectively.
                
                                        F-18

    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

4. Shareholders'   Preferred Stock
    Equity

                   The total number of shares of stock that HCMI
                   has the authority to issue is 60,000,000
                   consisting of 10,000,000 shares of Preferred
                   Stock, par value $.001 per share, and 50,000,000
                   shares of Common Stock, par value $.001 per
                   share.  The Board of Directors of HCMI is
                   authorized to issue shares of Preferred Stock in
                   series, to establish the number of shares to be
                   included in each series and to fix the
                   designations, powers, preferences and rights of
                   the shares of each such series.  To date, no
                   series has been authorized. 
                   
                   Common Stock
                   
                   In conjunction with HCMI's formation as a
                   subsidiary of HCC, HCC subscribed to 1,030,086
                   shares of HCMI common stock on March 27, 1996. 
                   On May 17, 1996, HCC contributed the original
                   par value of those shares ($4,758) to HCMI in
                   cash in full payment of its subscription
                   receivable and the 1,030,086 shares of common
                   stock were issued to HCC.  In conjunction with
                   HCMI's spinoff to the shareholders of HCC, on
                   May 18, 1996, HCMI retired those shares and
                   issued 1,030,086 shares of common stock as
                   follows:  426,280 shares to the existing common
                   shareholders of HCC and 603,806 shares to the
                   preferred shareholders of HCC and 3,727,914
                   shares were issued into escrow on behalf of the
                   HCC shareholders.
                
                   In addition, HCMI issued 1,394,500 warrants to
                   the HCC Preferred Shareholders who held
                   contingent HCC warrants on the basis of 1
                   warrant for each two HCC Preferred Shares.  Each
                   warrant shall entitle the holder to purchase an
                   additional share of Common Stock for $.50. 
                   During May 1996, HCMI notified these warrant
                   holders of its intent to do an initial public
                   offering ("IPO") stating that the holders had
                   until July 6, 1996 to exercise their warrants at
                   $.50 per share versus $4 per share thereafter
                   (80% of the expected IPO price of $5 per share). 
                   On July 19, 1996, HCMI extended this warrant
                   exercise period until July 23, 1996. Through
                   July 23, 1996, warrants to purchase 253,387
                   after-split shares (1,170,400 pre-split shares)
                   were exercised for proceeds of $585,200.
                
                                        F-19
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   Warrants to purchase 1,573,500 shares of HCMI
                   common stock were also granted on May 18, 1996
                   to the holders of non-contingent HCC stock
                   purchase warrants.  Additionally, on April 17,
                   1996, HCMI granted HCC warrants to purchase
                   1,236,000 shares of its common stock for $.50
                   per common share.
                
                   Outstanding Warrants
                   
                   A summary of the outstanding warrants as of
                   December 31, 1996 and September 30, 1997 to
                   purchase HCMI Common Stock is as follows:
                   
                
<TABLE>
<CAPTION>
           
                                                         Original                              Exercise
                   Warrant              Date               Date of                               Price
                   Holder               Issued             Expiration*            Shares         Per Share
                   ----------------------------------------------------------------------------------------
                   <S>                  <C>                <C>                    <C>            <C>
                   
                   HCC
                   non-contingent
                   warrant holders      May 18, 1996       May 17, 2001            190,000       $    .001
                                                                                   900,000       $    .10 
                   
                                                                       
                                                                                   483,500       $    .50
                                                                                 ---------
                                                                                 1,573,500
                   Issued to
                   HCC Preferred
                   Shareholders         May 18, 1996       December 31, 1996       224,100       $    .50
                   
                   HCC                  April 17,1996      April 16, 2001        1,236,000       $    .50
                                                                                 ---------
                                                                                 3.033,600
                                                                                 ---------
                                                                                 ---------
</TABLE>
                   
*The terms of these warrants, and the contingent warrants discussed below, have
been modified in the reverse stock split which was approved in March 1997.
   

                                        F-20
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

 
                   Contingent Warrants
               
                   HCMI Common Stock which is contingently issuable as of 
                   December 31, 1996 and September 30, 1997 upon the occurrence
                   of a specified event is as follows:
               
                   Event Requiring                                    Shares of
                   Stock Issuance                                   Common Stock
                   -------------------------------------------------------------
               
                   Employment Performance
                       (See Note 5)                                    75,000
                   -------------------------------------------------------------
               
                   Total                                               75,000
                   -------------------------------------------------------------
                   -------------------------------------------------------------
               
               
               
                   Stock Option Plan
               
                   On March 27, 1996, HCMI's incorporators reserved 600,000 
                   shares of Common Stock for a Stock Option Plan.  
                   Conditions of grants, terms, exercise prices, etc. are 
                   yet to be determined by the Board of Directors.  The 
                   shareholders would be required to approve the plan prior 
                   to granting options.
                   
                   Reverse Stock Split
                   
                   In conjunction with the planned IPO ("IPO"), the Board of 
                   Directors of HCMI proposed a (1) reverse split of HCMI's 
                   Common Stock on the basis of one new share of common 
                   stock to shareholders for each 4.6190302 shares of 
                   presently outstanding Common Stock (1,326,811 new shares) 
                   and (2) a limitation on the exercise of existing 
                   warrants.  The principal objective of the reverse split 
                   was to reduce the number of outstanding Common Shares 
                   prior to the IPO.  The Board of Directors believed that 
                   the total number of shares then outstanding caused a 
                   disproportionately large dilutive effect on new investors 
                   in the planned IPO and that the anticipated offering 
                   price of $5 per share would be better supported with 
                   fewer shareholders prior to the IPO.

                                         F-21
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------
                   On March 26, 1997, the majority of the Common Shareholders 
                   approved this proposal.
               
                   The shareholders will also be reissued a number of shares 
                   equal to the shares being surrendered (4,801,589 shares). 
               
                   Those shares will be placed in escrow with no voting or 
                   dividend rights while in escrow.  The release of these 
                   shares from escrow and their distribution to the 
                   shareholders and the exercise of the existing warrants, 
                   both in normal annual increments of 16.67%, is contingent 
                   on HCMI achieving the following:
               
                        HCMI generates an amount of income before 
                        extraordinary items but after the deduction for 
                        minority interests (the "Recurring Results of 
                        Operations") that, when multiplied by a market 
                        capitalization factor of ten (10), would result in a 
                        product sufficient in size (the "Required Value") to 
                        (1) hypothetically return capital of $5 per share 
                        (the "Capital") and (2) hypothetically provide a 
                        return of 40% per year (compounded monthly) on the 
                        Capital for the first two years, and then 15% per 
                        year (compounded monthly) thereafter, on the sum of 
                        (a) all common shares then outstanding and (b) the 
                        (i) increase in common shares caused by the assumed 
                        release from escrow of the 16.67% of the escrowed 
                        stock that is then eligible for release, (ii) any 
                        carryforward shares and (iii) other warrants or 
                        options probable of being exercised, including the 
                        16.67% of existing warrants that is then eligible 
                        for exercise.
               
                   Issuance of shares from escrow in the future may result in 
                   the recognition of compensation expense.
               

                                         F-22
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

5.  Employment
    Agreements     HCMI has employment agreements (the "Agreements") with three
                   officers and employees.  The Agreements provide for base
                   annual salaries aggregating $180,000 and permit
                   participation in an annual bonus pool, the amount and
                   conditions of which shall be determined by HCMI's Board of
                   Directors.  In addition, the Agreements provide that these
                   employees are eligible to annually receive options to buy up
                   to 100,000 shares of Common Stock at $.10 per share with
                   terms, other than price, to be determined by the Board of
                   Directors.  No options have been granted yet.  One of the
                   Agreements also provides for the issuance of 75,000 shares
                   of common stock to the employee if he is employed by HCMI
                   for three years from May 1, 1996.  Any options awarded under
                   such plans will be charged to compensation expense to the
                   extent fair value of the underlying stock exceeds the
                   related exercise prices. The Agreements are effective as of
                   May 1, 1996, have a term of three years and provide for
                   termination for cause with a cessation in compensation
                   payments.  If terminated by HCMI without cause, or by the
                   employees with cause, prior to the end of their term, the
                   Agreements require payments of base salary to be continued
                   from the date of termination through the end of the original
                   term of the Agreements.

                   In addition, the Board of Directors has agreed to annually
                   provide certain directors with options to buy up to 12,500
                   shares of Common Stock per director.  Terms, including
                   price, are yet to be determined by the Board of Directors.


6.  Income taxes   HCMI has no provision for income taxes for the period March
                   27, 1996 (date of formation) through December 31, 1996 due
                   to a net operating loss generated in that period.  At
                   December 31, 1996, HCMI has net operating loss carryforwards
                   of approximately $100,000 on a tax basis, which expire in
                   2011. 


                                         F-23
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   A reconciliation of the income tax benefit at the statutory
                   rate to the amount actually recorded is as follows:


                                                                    Period Ended
                                                               December 31, 1996
                   -------------------------------------------------------------

                   Income tax benefit at statutory rate            $    (99,755)
    

                   Valuation allowance related to deferred
                    tax asset                                            99,755
                   -------------------------------------------------------------

                   Income tax benefit                             $       -    
                   -------------------------------------------------------------
                   -------------------------------------------------------------

                   Deferred income taxes result from temporary differences
                   which are the result of provisions of the tax laws that
                   either require or permit certain items of income or expense
                   to be reported in different periods for financial statement
                   and income tax reporting purposes.  The following is a
                   summary of the deferred income taxes for 1996.

                                                                    Period Ended
                                                               December 31, 1996
                   -------------------------------------------------------------

                   Deferred tax assets
                    Net operating loss carryforward                 $    40,000
                    Cash basis accounting for income
                     tax purposes                                        60,000
                   -------------------------------------------------------------

                                                                        100,000

                   Valuation allowance                                 (100,000)
                   -------------------------------------------------------------

                   Net deferred tax asset                            $    -    
                   -------------------------------------------------------------
                   -------------------------------------------------------------

                   Generally accepted accounting principles require that a
                   valuation allowance be recorded against deferred tax assets
                   which are not likely to be realized.  Specifically, HCMI
                   established the valuation allowance due to the uncertain
                   nature of the ultimate realization.


                                         F-24
    
<PAGE>
   


                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   HCMI did not record an income tax provision or
                   benefit in the accompanying financial statements
                   for the nine months ended September 30, 1997
                   because of the existence of net operating
                   losses. HCMI does not expect to provide any
                   income tax provision or benefit for the year
                   ending December 31, 1997 because HCMI expects a
                   net loss for the year ending December 31, 1997. 


7.   Other         One of HCMI's shareholders was/is a partner in
     Related       laws firms which provide services to HCMI. 
     Party         Amounts recorded for legal services provided by
     Transactions  these firms in conjunction with the public
                   offering amounted to $106,834 and $167,655 as of
                   December 31, 1996 and September 30, 1997,
                   respectively.  Another HCMI shareholder is the
                   principal stockholder of a company that provides
                   professional services to HCMI.  Amounts recorded
                   for professional services provided by this
                   company to HCMI in conjunction with the public
                   offering amounted to $54,286 and $74,063 as of
                   December 31, 1996 and September 30, 1997,
                   respectively.  These amounts are contained in
                   deferred offering costs in the accompanying
                   balance sheets. 
                   
                   
8.   Proposed      HCMI intends to offer 2,500,000 shares of Common
     Initial       Stock in a public offering at $5 per share, or
     Public        an aggregate of $12,500,000 before deducting a
     Offering      selling commission of 8% of the gross proceeds
                   raised, and other offering costs including a
                   $50,000 due diligence fee and a nonaccountable
                   expense reimbursement of 2% of the gross
                   proceeds of the offering. If shares providing a
                   minimum of $2,000,000 of gross proceeds are not
                   sold during the initial offering period, as
                   defined, investors' funds will be returned.  The
                   arrangement with the underwriter is on a best
                   efforts basis.

                   HCMI also expects to sell, at the termination of
                   the Offering, to the underwriter for an
                   aggregate purchase price of $100, warrants
                   entitling the underwriter to purchase one share
                   of HCMI stock for each ten shares of Common
                   Stock which have been sold in the IPO (for the
                   minimum offering of 400,000 shares, 40,000
                   warrants will be issued and for the maximum
                   offering of 2,500,000 shares, 250,000 warrants
                   will be issued).  The warrants will be
                   exercisable for a period of 4 years commencing
                   12 months after the 

                                         F-25
    
<PAGE>
   



                                                      Heartland Communications &
                                                                Management, Inc.
                             (A Development Stage Company and Successor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                   date of the Prospectus.  The exercise price of
                   the warrants shall be 165% of the per share
                   offering price.
                   
                   In accordance with Securities and Exchange
                   Commission (SEC) Staff Accounting bulletin (SAB)
                   Topic No. (1)(B), the financial statements of
                   subsidiaries are required to include expenses
                   incurred by the subsidiary's parent on the
                   subsidiary's behalf.  In conjunction with the
                   HCMI public offering, HCC has incurred direct
                   and indirect costs, such as salaries, rent, etc.
                   all of which have been assigned and/or allocated
                   to HCMI in the accompanying financial statements
                   with the net unpaid amount reflected by HCMI as
                   accounts payable to related parties.  At
                   December 31, 1996 and September 30, 1997, the
                   net unpaid amount aggregated $220,616 and
                   $397,350, respectively.  HCC's and HCMI's
                   financial statements reflect approximately
                   $300,000 and $150,000 of such costs from March
                   27, 1996 (date of information) through December
                   31, 1996 and during the nine months ended
                   September 30, 1997.  such costs have either been
                   either specifically identified or, where
                   specific identification was not possible, have
                   been allocated using proportional cost
                   allocation.  Management is of the opinion that
                   such methods result in a reasonable presentation
                   of such costs.  Furthermore, management believes
                   that such costs approximate the amounts that
                   would have been incurred by HCMI on a stand
                   alone basis.
                   
                   By the completion of the public offering, it is
                   expected that such costs could aggregate
                   $600,000.  It is the intent of HCMI to reimburse
                   HCC for these costs, or at least a portion
                   thereof, on a sliding scale basis.  Any amount
                   not reimbursed will be reflected as an
                   investment in HCMI by HCC.
                   
                   In January 1997, the Company substantially
                   revised the terms of its proposed sale of common
                   stock.  Accordingly, the Company wrote off the
                   deferred offering costs of $618,690 related to
                   the prior offering in the period ended September
                   30, 1997.


                                         F-26
    
<PAGE>
   


Independent Certified Public Accountants' Report



To the Board of Directors and Shareholders
Heartland Capital Corporation
(A Development Stage Company and Predecessor Company)

    We have audited the accompanying balance sheets of Heartland Capital 
Corporation (A Development Stage Company and Predecessor Company) as of 
December 31, 1995 and 1996 and the related statements of operations, changes 
in shareholders' equity (deficit) and cash flows for the period June 23, 1994 
(date of formation) through December 31, 1994 and the years ended December 
31, 1995 and 1996.  These financial statements are the responsibility of the 
Company's management.  Our responsibility is to express an opinion on the 
financial statements based on our audits.

    We conducted our audits in accordance with generally accepted auditing 
standards.  Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement.  An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements.  
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation.  We believe our audits provide a reasonable 
basis for our opinion.

    In our opinion, the financial statements referred to above present 
fairly, in all material respects, the financial position of Heartland Capital 
Corporation as of December 13, 1995 and 1996 and the results of its 
operations and its cash flows for the period June 23, 1994 (date of 
formation) through December 31, 1994 and the years ended December 31, 1995 
and 1996 in conformity with generally accepted accounting principles.

    The accompanying financial statements have been prepared assuming the 
Company will continue as a going concern.  The Company has incurred 
significant operating losses and working capital deficits since formation. In 
addition, the Company expects to fund development expenditures and incur 
additional losses until its operations are able to generate sufficient 
revenues to cover such expenditures and losses. The Company does not 
currently have sufficient cash reserves to cover

                                      F-27
    
<PAGE>
   



such anticipated expenditures and cash requirements, necessitating additional 
capital or financing.  These factors, in addition to other factors discussed 
in Note 2 to the financial statements, raise substantial doubt about the 
Company's ability to continue as a going concern.  Management's plans 
regarding these matters are also discussed in Note 2.  The financial 
statements do not include any adjustments that might result from the outcome 
of this uncertainty.



                                              /s/ BDO Seidman, LLP
                                              ---------------------
                                                  BDO Seidman, LLP


Washington, D.C.
April 25, 1997


                                      F-28

    
<PAGE>
   

                         Heartland Capital Corporation
             (A Development Stage Company and Predecessor Company)
                                 Balance Sheets
 
<TABLE>
<CAPTION>
                                                                                                     September 30,
                                                                                December 31,         -------------
                                                                         --------------------------      1997
                                                                            1995          1996        (Unaudited)
- ------------------------------------------------------------------------------------------------------------------
<S>                                                                      <C>          <C>            <C>
Assets

Cash and cash equivalents                                                $    19,687  $       1,251  $       2,802
Accounts and notes receivable from related parties (Note 1 and 10)             2,963        224,110        400,844
Notes receivable--other (Note 11)                                                 --             --         59,156
Receivables from employees                                                        --          7,408          7,457
- ------------------------------------------------------------------------------------------------------------------
Total current assets                                                          22,650        232,769        470,259
- ------------------------------------------------------------------------------------------------------------------
Property and equipment, net of accumulated depreciation of $687 and 
  $1,203 as of December 31, 1996 and September 30, 1997                        3,025          2,748          2,233
Note receivable from related party (Note 3)                                  144,850        338,695        431,145
Accrued interest receivable principally from related party                     5,878         31,163         60,452
Other assets                                                                   8,397             --             --
- ------------------------------------------------------------------------------------------------------------------
Total assets                                                             $   184,800  $     605,375  $     964,089
- ------------------------------------------------------------------------------------------------------------------
Liabilities and Shareholders' Equity (Deficit)

  Accounts payable                                                       $   105,800  $      42,391  $     142,770
  Accrued salaries                                                           140,152         75,560         75,560
  Accrued expenses                                                             2,357         27,024         27,024
  Notes payable to related parties (Note 6)                                  100,000        109,284        478,644
  Accrued interest payable to related parties (Note 6)                         7,870         10,524         47,487
- ------------------------------------------------------------------------------------------------------------------
Total current liabilities                                                    356,179        264,783        771,485
- ------------------------------------------------------------------------------------------------------------------
Commitments (Note 8)

Shareholders' equity (deficit) (Notes 1, 5, and 10)

Preferred stock, $.001 par value, 10,000,000 shares authorized:
  Series A 12% Noncumulative convertible preferred stock, 3,600,000
  shares authorized, at December 31, 1996 and 1995; 1,372,000 
  shares and 2,789,000 shares issued and outstanding at 
  December 31, 1995 and 1996                                                   1,372          2,789             --

Common stock, $.001 par value, 50,000,000 shares authorized:
  1,565,000, 2,169,000 shares and 4,958,000 shares outstanding at
  December 31, 1995, and 1996 and September 30, 1997, respectively             1,565          2,169          4,958

Additional paid-in capital                                                   638,908      1,582,003      1,582,003
Deficit accumulated during the development stage                            (813,224)    (1,246,369)    (1,394,357)
- ------------------------------------------------------------------------------------------------------------------
Total shareholders' equity (deficit)                                        (171,379)       340,592        192,604
- ------------------------------------------------------------------------------------------------------------------
Total liabilities and shareholders' equity (deficit)                     $   184,800  $     605,375  $     964,089
- ------------------------------------------------------------------------------------------------------------------
</TABLE>
 
        See accompanying summary of accounting policies and notes to financial
                                     statements.
 
                                      F-29


    
<PAGE>
   


                                       
                          Heartland Capital Corporation
             (A Development Stage Company and Predecessor Company)
                             Statements of Operations

<TABLE>
<CAPTION>
                              For the period                                                            For the period
                              June 23, 1994                                      For the nine            June 23, 1994
                                  (date                                          months ended               (date of
                              of formation)       For the       For the           September 30,            formation)
                                 through         year ended    year ended   ------------------------  through September 30,
                               December 31,     December 31,  December 31,     1996         1997              1997
                                   1994             1995          1996      (Unaudited)  (Unaudited)      (Unaudited)
- ---------------------------------------------------------------------------------------------------------------------------
     <S>                    <C>                 <C>           <C>           <C>          <C>          <C>           
     Revenues
       Marketing
         commission
         received from
         related party
         (Note 3)           $           --       $      647   $     2,847   $   10,913   $       --       $       3,494
- ---------------------------------------------------------------------------------------------------------------------------

     Operating expenses
       Salaries (Note
         5)                        112,374          209,885       156,279        3,487           --             478,538
       General and
         administrative
         (Notes 8 and
         9)                         56,826          127,727       121,936      221,710       90,795             397,284
       Write-off of working
         capital advances
         (Note 4)                   42,172          180,955        82,451       60,309       49,190             354,768
         Program costs (Note
         5)                             --           49,900            --           --           --              49,900
       Depreciation                     --               --           688          454          515               1,203
- ---------------------------------------------------------------------------------------------------------------------------

     Total operating
        expenses                    211,372          568,467       361,354      285,960      140,500           1,281,693
- ---------------------------------------------------------------------------------------------------------------------------

     Operating loss               (211,372)        (567,820)     (358,507)    (275,047)    (140,500)         (1,278,199)
- ---------------------------------------------------------------------------------------------------------------------------

       Interest expense,
         net of interest
         income of $ -- in
         1994, $4,775 in
         1995, $23,492 in
         1996, $18,115 and
         $29,474 in the
         nine months
         ended September 30,
         1996 and 1997,
         respectively and
         $57,741 from June
         23, 1994 (date of
         formation)
         through September 30,
         1997 (Notes 3, 5
         and 6)                     (8,342)         (25,690)      (69,880)      (3,973)      (7,488)           (111,400)
- ---------------------------------------------------------------------------------------------------------------------------

     Net loss               $     (219,714)     $  (593,510)  $  (428,387)  $ (279,020)  $ (147,988)      $  (1,389,599)
- ---------------------------------------------------------------------------------------------------------------------------

     Weighted average
       common shares
       outstanding               8,051,000        8,051,000     8,051,000    8,051,000    8,051,000           8,051,000
- ---------------------------------------------------------------------------------------------------------------------------

     Net loss per share     $         (.03)     $      (.07)  $      (.05)  $     (.03)  $     (.02)  $            (.17)
- ---------------------------------------------------------------------------------------------------------------------------

</TABLE>

               See accompanying summary of accounting policies and
                        notes to financial statements.

                                      F-30


    
<PAGE>
   


                                                  Heartland Capital Corporation
                          (A Development Stage Company and Predecessor Company)

                        Statements of Changes in Shareholders' Equity (Deficit)
                                 For the Years Ended December 31, 1995 and 1996
                       and the Nine Months Ended September 30, 1997 (Unaudited)
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                            Series A 12%
                           Noncumulative
                            Convertible
                          Preferred Stock              Common Stock                                         Deficit
                      ------------------------  ---------------------------                               Accumulated
                      Issued and                  Issued and                 Additional                   Development
                      Outstanding     $.001      Outstanding       $.001       Paid-in     Treasury       During the
                        Shares      Par Value       Shares       Par Value     Capital       Stock     Development Stage    Total
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                   <C>          <C>          <C>             <C>          <C>          <C>          <C>                <C>
Balance, December
  31, 1994                    --    $      --        2,000,000   $   2,000    $      --    $      --      $  (219,714)    $(217,714)

Repurchase of com-
  mon stock                   --           --               --          --           --         (700)              --          (700)

Retirement of com-
  mon stock                   --           --         (700,000)       (700)          --          700               --            --

Sale of common
  stock                       --           --          180,000         180       89,820           --               --        90,000

Issuance of common
  stock for
  services                    --           --           85,000          85       27,445           --               --        27,530

Issuance of warrants
  for services                --           --               --          --       94,810           --               --        94,810

Sale of preferred
  stock, net of
  offering costs of
  $257,795             1,372,000        1,372               --          --      426,833           --               --       428,205

Net loss                      --           --               --          --           --           --         (593,510)     (593,510)
- ------------------------------------------------------------------------------------------------------------------------------------

Balance, December
  31, 1995             1,372,000        1,372        1,565,000       1,565      638,908           --         (813,224)     (171,379)

Issuance of common
  stock for
  services                    --           --          404,000         404      201,596           --               --       202,000

Issuance of
  dividend                    --           --               --          --           --           --           (4,758)       (4,758)


Sale of preferred
  stock, net of
  offering costs of
  $65,384              1,417,000        1,417               --          --      641,699           --               --       643,116

Issuance of common
  stock for
  reduction of
  liability                   --           --          200,000         200       99,800           --               --       100,000

Net loss                      --           --               --          --           --           --         (428,387)     (428,387)
- ------------------------------------------------------------------------------------------------------------------------------------

Balance, December
  31, 1996             2,789,000        2,789        2,169,000       2,169    1,582,003           --       (1,246,369)      340,592

Conversion of pre-
  ferred stock        (2,789,000)      (2,789)       2,789,000       2,789

Net loss
  (unaudited)                 --           --               --          --           --           --         (147,988)     (147,988)
- ------------------------------------------------------------------------------------------------------------------------------------
Balance, September 30,
  1997 (unaudited)            --    $      --        4,958,000   $   4,958    $1,582,003   $      --      $(1,394,357)    $ 192,604
- ------------------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
     See accompanying summary of accounting policies and notes to financial
                                  statements.
 
                                      F-31
    
<PAGE>
   

                         Heartland Capital Corporation
             (A Development Stage Company and Predecessor Company)
                            Statements of Cash Flows
 
<TABLE>
<CAPTION>
                                                                                                 For the
                                                                                                 period
                                                                                                June 23,
                           For the period                                    For the              1994
                           June 23, 1994                                   nine months          (date of
                               (date         For the      For the         ended September      formation)
                           of formation)   year ended   year ended             30,               through
                              through       December     December    ------------------------   September
                            December 31,       31,          31,         1996         1997       30, 1997
                                1994          1995         1996      (Unaudited)  (Unaudited)  (Unaudited)
- ----------------------------------------------------------------------------------------------------------
<S>                        <C>             <C>          <C>          <C>          <C>          <C>
Cash flows from operating
  activities
Net loss                     $ (219,714)    $(593,510)   $(428,387)   $(279,020)   $(147,988)  $(1,389,599)
Adjustments to reconcile
  net loss to net cash
  provided by operations
Depreciation                         --            --          688          454          515         1,203
Stock and warrants issued
  for compensation                   --       212,340      302,000          404           --       514,340
Increase in
  receivables                    (1,800)       (7,041)    (228,555)     (67,611)     (176,783)    (414,179)
(Increase) decrease in
  prepaid expense                (6,902)        6,902           --      (25,000)          --           --
Increase in accrued
  interest                           --            --      (25,285)          --       (29,289)     (54,574)
(Increase) decrease in
  other assets                  (27,500)       19,103        8,397        3,639           --          --
Increase (decrease) in
  accounts payable               44,502        61,298      (63,409)       6,011       100,379      142,770 
Increase (decrease) in
  accrued salaries              105,000        35,152      (64,592)     (65,152)           --       75,560 
Increase in accrued
  expenses                           --         2,357       24,667       (2,357)           --       27,024 
Increase in accrued
  interest payable to
  related parties                 4,486         3,384        2,653        3,323        36,963       47,486
- ----------------------------------------------------------------------------------------------------------
Net cash used in
  operating activities         (101,928)     (260,015)    (471,823)    (425,309)     (216,203)  (1,049,969)
- ----------------------------------------------------------------------------------------------------------
Cash flows from investing
  activities
Purchase of equipment                --        (3,025)        (410)        (410)           --       (3,435)
Loan to related party                --      (144,850)    (193,845)    (190,845)     (92,450)     (431,145)
Loan to others                       --          --           --           --        (59,156)      (59,156)
- ----------------------------------------------------------------------------------------------------------
Net cash used in
  investing activities               --      (147,875)    (194,255)    (191,255)    (151,606)     (493,736)
- ----------------------------------------------------------------------------------------------------------
Cash flows from financing 
  activities
Sale (retirement) of
  common stock, net of
  issuance costs                  2,000          (700)          --           --           --         1,300
Sale of preferred stock,
  net of issuance
  costs                              --       428,205      643,116      643,116           --     1,071,321
Proceeds from related
  party loans                   100,000        29,600        9,284           --      369,360       508,244
Principal repayments to
  related parties                    --       (29,600)          --      (10,716)           --      (29,600)
Dividends                            --            --       (4,758)          --           --        (4,758)
- ----------------------------------------------------------------------------------------------------------
Net cash provided by
  financing activities          102,000       427,505      647,642      632,400      369,360     1,546,507
- ----------------------------------------------------------------------------------------------------------

</TABLE>
                                            F-32


    
<PAGE>
   


                         Heartland Capital Corporation
             (A Development Stage Company and Predecessor Company)
                            Statements of Cash Flows
 
<TABLE>
<CAPTION>
                                                                                                 For the
                                                                                                 period
                                                                                                June 23,
                           For the period                                    For the              1994
                           June 23, 1994                                   nine months         (date of
                               (date         For the      For the        ended September       formation)
                           of formation)   year ended   year ended             30,               through
                              through       December     December    ------------------------   September
                            December 31,       31,          31,         1996         1997       30, 1997
                                1994          1995         1996      (Unaudited)  (Unaudited)  (Unaudited)
- ----------------------------------------------------------------------------------------------------------
<S>                        <C>             <C>          <C>          <C>          <C>          <C>

Increase (decrease) in
  cash and cash
  equivalents                        72        19,615      (18,436)      15,836        1,551    $   2,802

Cash and cash
  equivalents, beginning
  of period                          --            72       19,687       19,687        1,251           --
- ----------------------------------------------------------------------------------------------------------
Cash and cash
  equivalents, end of
  period                     $       72     $  19,687    $   1,251    $  35,523    $   2,802        2,802
- ----------------------------------------------------------------------------------------------------------
Supplemental Disclosures
  of Cash Flow
  Information

Interest paid                $    3,856     $  12,111    $      --    $  18,774            --   $  15,967
- ----------------------------------------------------------------------------------------------------------
Noncash investing and
  financing activities
  consisted of the
  following:

Issuance of common stock
  for services               $       --     $      85    $      --    $      --    $      --    $      85

Issuance of stock for
  reduction of
  liability                          --            --           --      100,000           --      100,000
Conversion of accrued
  salaries to notes
  payable                            --            --           --       60,000           --       60,000


</TABLE>
 
     See accompanying summary of accounting policies and notes to financial
                               statements.
 
                                      F-33

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
The Company and Nature  Heartland Capital Corporation ("HCC") was incorporated on June 23,
of Business             1994 as a Delaware corporation. HCC provides merchant banking,
                        marketing and consulting services to companies primarily engaged in
                        the electronic and print media industries. HCC also provides
                        consulting and support services to not-for-profit organizations,
                        assisting certain organizations by planning start-up operations, and
                        advancing temporary working capital. To date, HCC has not generated
                        significant revenues from its operations, and a majority of its
                        activities have been devoted to developing its own programs and
                        starting up operations. Accordingly, HCC's activities have been
                        accounted for as those of a "development stage enterprise" as set
                        forth in Statement of Financial Accounting Standards ("SFAS") No. 7.
 
                        Heartland Communications and Management, Inc. ("HCMI") was formed on
                        March 27, 1996 as a wholly owned subsidiary of HCC with HCC
                        subscribing to HCMI's common stock. On May 17, 1996, HCC
                        ("Predecessor Company") paid its $4,758 stock subscription and
                        simultaneously assigned certain of its development and contract
                        rights and obligations to HCMI ("Successor Company") (see Note 1).
                        HCC is also related to another entity, ATB Productions, L.L.C.
                        ("ATB"), with which it shares common, but not identical, ownership
                        and to which it provides marketing services and a line of credit.
 
Risks and               While HCC has had limited operations, it is still in the development
Uncertainties           stage and has not had a significant history of operations.
                        Consequently, HCC's activities will be subject to the risks inherent
                        in a new business enterprise, including among others, limited
                        capital, uncertain market acceptance and the inability to obtain
                        additional financing. Additionally, HCC faces substantial
                        competition from a number of well established, well financed
                        companies. HCC's principal source of revenues, advertising, is often
                        cyclical and dependent upon general economic conditions, rising in
                        good economic times and declining in economic downturns. In
                        addition, HCC has significant transactions with, including
                        significant receivables from, related parties who are likewise in
                        the development stage and subject to the same risks and
                        uncertainties as HCC. HCC believes it has properly identified the
                        risks in
</TABLE>
 
                                      F-34
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        the environment in which it operates and implemented strategies to
                        effectively reduce the financial impact of these risks on HCC.
 
Use of Estimates        The preparation of financial statements in accordance with generally
                        accepted accounting principles requires HCC to make certain
                        estimates and assumptions particularly as it relates to the
                        valuation of receivable and disclosure of contingent assets and
                        liabilities. Actual results could differ from those estimates.
 
Property and Equipment  Additions to property and equipment are recorded at cost and include
                        all major renewals and betterments. Maintenance, repairs and minor
                        replacements are expensed as incurred. Depreciation expense is
                        provided on the straight line basis over the five year estimated
                        life of the related assets.
 
Revenues                Marketing commissions are recognized as commercials are broadcast
                        and the related advertising revenues are received.
 
Advances of Temporary   As part of its services to not-for-profit organizations, HCC makes
Working Capital         working capital advances which call for repayment. Due to the
                        start-up nature of these not-for-profit entities and the uncertainty
                        regarding the ultimate collectibility of the working capital
                        advances, HCC expenses these advances as funded. Repayment, if
                        received, will be recorded as income when received. Also, interest
                        income related to the working capital advances is recorded as
                        received.
 
Income Taxes            HCC uses the asset and liability method of accounting for income
                        taxes. Deferred tax assets and liabilities are recognized for the
                        estimated future tax consequences attributable to differences
                        between the financial statement and income tax bases. The
                        recognition of net deferred tax assets is reduced, if necessary, by
                        a valuation allowance for the amount of any tax benefits that, based
                        on available evidence, are not expected to be realized.
</TABLE>
 
                                      F-35
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
Net Loss Per Share      Net loss per share is based on the weighted average number of shares
                        of common stock equivalents outstanding during each period, as
                        adjusted for the effects of the application of Securities and
                        Exchange Commission ("SEC") Staff Accounting Bulletin ("SAB") No.
                        83. Pursuant to SEC SAB No. 83, "cheap" stock and warrants issued
                        (that is, stock or warrants issued for consideration or with
                        exercise prices below the initial public offering ("IPO") price)
                        within a year prior to the initial filing, or in contemplation of,
                        of the IPO must be treated as outstanding for all reported periods.
                        Accordingly, the following equivalent shares have been assumed to be
                        outstanding, and are used in computing net loss per share, for all
                        periods:
</TABLE>
 
<TABLE>
<S>                                                        <C>
"Cheap" Stock
 
Common shares                                              2,169,000
- --------------------------------------------------------------------
 
Convertible Preferred Stock                                2,789,000*
- --------------------------------------------------------------------
 
"Cheap" Warrants
 
  Outstanding as of December 31, 1996 (including 125,000
    shares subject to contingent warrants)                 1,698,500
 
  Available upon conversion of convertible preferred
    stock                                                  1,394,500*
- --------------------------------------------------------------------
 
                                                           3,093,000
- --------------------------------------------------------------------
 
Total weighted average shares considered to be
  outstanding for all periods                              8,051,000
- --------------------------------------------------------------------
</TABLE>

<TABLE>
<S>                     <C>
                        * As of September 30, 1997, the convertible preferred stock outstanding          
                          has been reflected as converted into common stock on a one-for-one             
                          basis and the 1,394,500 warrants issuable, upon conversion, on a               
                          two-for-one basis, are deemed as outstanding warrants versus                   
                          contingent warrants. There is no effect on the total equivalent                
                          shares since such preferred shares and warrants were deemed                    
                          equivalent shares even before conversion.    
</TABLE>
 
                                      F-36

    
<PAGE>
   


                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                       (Unaudited as to March 31, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        Furthermore, both contingent and outstanding warrants 
                        are included in the determinations of equivalent 
                        shares.  Accordingly, the number of equivalent shares 
                        is the same in total at December 31, 1996 and 
                        September 30, 1997.

Cash Equivalents        HCC considers all highly liquid investments purchased with initial
                        maturities of 90 days or less to be cash equivalents.
 
Accounts Receivable     HCC provides a reserve for doubtful accounts based on a specific
                        review of the expected collectibility of individual outstanding
                        accounts.
 
Fair Value of           In accordance with the requirements of SFAS No. 107, "Disclosure
Financial Instruments   About Fair Value of Financial Instruments," HCC must disclose the
                        fair value of its financial instruments. In the opinion of
                        management, the fair values of the HCC's financial instruments
                        as of December 31, 1995 and 1996 and September 30, 1997 are not
                        materially different from the carrying amounts shown in the
                        accompanying financial statements.
 
Interim Financial       The accompanying interim financial statements for the nine months
Statements              ended September 30, 1996 and 1997 are unaudited but, in the opinion of
                        management, reflect all adjustments (consisting primarily of normal
                        recurring adjustments) necessary for a fair presentation of the
                        results of operations for the periods presented. The results for the
                        nine months ended September 30, 1997 are not necessarily indicative of
                        the results to be obtained for the full fiscal year.
 
Recent Accounting       In October 1995, SFAS No. 123, "Accounting for Stock-Based           
Pronouncements          Compensation," was issued. SFAS No. 123 establishes a fair value     
                        method for accounting for stock-based compensation plans either      
                        through recognition or disclosure. HCC intends to adopt the  
                        employee stock-based compensation provisions of SFAS No. 123 by      
                        disclosing the pro forma net income and pro forma net income per     
                        share amounts assuming the fair value method was                     

</TABLE>
 
                                      F-37

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                       (Unaudited as to March 31, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>

                        adopted January 1, 1995. The adoption of this standard will not 
                        impact HCC's results of operations, financial position or cash flows.

                        On March 3, 1997, SFAS No. 128, "Earnings per Share (SFAS 128)".
                        SFAS 128 provides a different method of calculating earnings per
                        share than is currently used in accordance with APB Opinion 15. SFAS
                        128 provides for the calculation of basic and diluted earnings per
                        share. Basic earnings per share includes no dilution and is computed
                        by dividing income available to common shareholders by weighted
                        average number of common shares outstanding for the period. Diluted
                        earnings per share reflects the potential dilution of securities
                        that could share in the earnings of an entity, similar to existing
                        fully diluted earnings per share. Using the principles set forth in
                        SFAS 128, basic earnings per share would not be different from
                        reported earnings per share.
 
                        Statement of Financial Accounting Standards No. 129, disclosure of
                        Information about Capital Structure ("SFAS 129") effective for periods
                        ending after December 15, 1997, establishes standards for disclosing 
                        information about an entity's capital structure.  SFAS 129 requires 
                        disclosure of the pertinent rights and privileges of various 
                        securities outstanding (stock, options, warrants, preferred stock, 
                        debt and participation rights) including dividend and liquidation 
                        preferences, participants rights, call prices and dates, conversions 
                        or exercise prices and redemptions requirements.  Adoption of SFAS 129 
                        will have no effect on HCC as it currently discloses the information 
                        specified.

                        In June 1997, the Financial Accounting Standards Board issued two new 
                        disclosures standards.  Results of operations and financial position 
                        will be unaffected by implementation of these new standards.

                        Statements of Financial Accounting Standards (SFAS) 130, "Reporting 
                        Comprehensive Income", established standards for reporting and display 
                        of comprehensive income, it components and accumulated balances.  
                        Comprehensive income is defined to include all changes in equity 
                        except those resulting from investments by owners and distributions to 
                        owners.  Among other disclosures, SFAS 130 requires that all items 
                        that are required to be
</TABLE>

                                       F-38

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Summary of Accounting Policies
                                       (Unaudited as to March 31, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        recognized under current accounting standards as components of 
                        comprehensive income be reported in a financial statement that is 
                        displayed with the same prominence as other financial statements.

                        SFAS 131, "Disclosure about Segments of a Business Enterprise", 
                        establishes standards for the way that public enterprises report 
                        information about operating segments in annual financial statements 
                        and requires reporting of selected information about operating segment 
                        in interim financial statements issued to the public.  It also 
                        establishes standards for disclosures regarding products and services, 
                        geographic areas, and major customers.  SFAS 131 defines operating 
                        segments as components of an enterprise about which separate financial 
                        information is available that is evaluated regularly by the chief 
                        operating decision maker in deciding how to allocate resources and in 
                        assessing performance.

                        Both of these new standards are effective for financial statements for 
                        periods beginning after December 15, 1997 and require comparative 
                        information for earlier years to be restated.  Due to the recent 
                        issuance of these standards, management has been unable to fully 
                        evaluate the impact, if any, they may have on future financial 
                        statement disclosures.
</TABLE>

                                       F-39
        
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------
<TABLE>
<S>                     <C>
1. Reorganization and   As part of its merchant banking operations, HCC identifies
   Transfer of Certain  investment opportunities which can be developed into viable
   Rights               operations. In 1994, 1995 and 1996, HCC identified several
                        opportunities, including talk radio, a youth oriented newspaper, a
                        newspaper insert aimed at sports enthusiasts and an investment fund
                        management company. The talk radio venture was furthest along in the
                        development process, with HCC having provided a line of credit as
                        well as marketing expertise to ATB (see Note 3). The other ventures
                        identified to date are only development options and are intended to
                        be pursued only if funding is obtained (see below) and appropriate
                        due diligence, supporting the feasibility of the acquisitions, has
                        been completed.

                        HCC has determined that these ventures can not be adequately
                        developed without additional capital and, to that end, on May 17,
                        1996, HCC assigned its option (and in the case of ATB, its contract)
                        rights to HCMI, formerly a wholly owned subsidiary. The contract and
                        option rights transferred to HCMI have no carrying value because
                        developing or servicing the rights is expected to require a
                        substantial infusion of capital. It is HCMI's intention to obtain
                        the necessary capital through an initial public offering of its
                        common stock. On May 18, 1996, HCC spun off HCMI via a dividend to 
                        the HCC stockholders with HCMI cancelling the shares that had been 
                        issued to HCC and effectively replicating the HCC capital structure by 
                        issuing a share of HCMI common stock to each HCC common and preferred 
                        shareholder for each share of HCC common and preferred stock outstanding. 
                        Warrants to purchase HCMI stock at $.50 per share were granted to holders 
                        of non-contingent HCC stock purchase warrants, and warrants were issued 
                        to the HCC preferred shareholders, on May 18, 1996. Additionally, on 
                        April 17, 1996, HCMI granted HCC warrants to purchase 1,236,000 shares 
                        of its common stock for $.50 per share.

                        During March 1997 the HCMI stockholders, in conjunction with the
                        contemplated HCMI public offering, approved a reverse stock split of
                        HCMI's common stock on the basis of one new share of HCMI common
                        stock for each 4.6190302 shares of presently outstanding HCMI
                        shares. The balance of 3.6190302 shares will be surrendered to HCMI
                        and replaced by an equal number of shares placed in escrow with no
                        voting or dividend rights while in escrow. The release of these
                        shares from escrow and the exercise 

</TABLE>
                                      F-40
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        of the outstanding warrants will be dependent on HCMI achieving a 
                        specified level of profitability. The principal purpose of the 
                        reverse split was to reduce the number of outstanding HCMI 
                        Common Shares prior to the public stock offering.
 
2. Going Concern        As shown in the accompanying financial statements, HCC incurred a
                        net loss of $428,387 in 1996 and $147,988 for the nine months ended
                        September 30, 1997 and has incurred losses since formation resulting in
                        an accumulated deficit of $1,246,369 and $1,394,357 at December 31,
                        1996 and September 30, 1997, respectively. At December 31, 1996 and
                        September 30, 1997, HCC had working capital deficits of $32,014 and
                        $301,226, respectively. Furthermore, HCC expects to incur additional
                        losses and fund other expenditures until it is able to generate
                        sufficient income to cover operating expenses and other
                        expenditures. HCC does not currently have sufficient cash reserves
                        to cover such anticipated losses and other expenditures. HCC also
                        has significant receivables of $593,968 and $892,441 as of December
                        31, 1996 and September 30, 1997, respectively from HCMI and ATB who, in
                        turn, are both development stage companies. In addition, HCMI's and ATB's 
                        most recent audit reports, dated April 25, 1997 and September 19, 1997, 
                        respectively, expressed concern about their "ability to continue as a 
                        going concerns". These factors raise substantial doubt about HCC's 
                        ability to continue as a going concern.
 
                        HCC has been evaluating financing and capitalization alternatives in
                        its long-term business plan. These alternatives included the sale of
                        the 12% Preferred Stock and warrants, and other alternatives, such as 
                        the formation of HCMI, including the transfer thereto of many of HCC's
                        development options with HCMI, in turn, undergoing an IPO of common
                        stock. To preserve operating funds, HCC has developed a strategic plan 
                        which provides for the reduction of expenditures and a prioritization 
                        of development options.
 
                        The financial statements do not include any adjustments relating to
                        the recoverability and classification of recorded assets or the
                        amounts and classification of liabilities that might be necessary
                        should HCC be unable to continue as a going concern.
</TABLE>
 
                                      F-41
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------

<TABLE>
<S>                     <C>

3. HCC Marketing and    Effective January 1, 1995, HCC entered into a marketing agreement
   Line of Credit       with ATB ("the HCC Agreement") whereby HCC will provide marketing
   Agreements           services on behalf of ATB. In return for receiving the marketing
                        services, ATB is obligated to pay HCC 40% of its gross advertising
                        cash receipts and 5% of its non-advertising gross receipts. This
                        agreement was assigned to HCMI by HCC on May 17, 1996. The HCC
                        Agreement automatically terminates on January 1, 1999 unless
                        extended by mutual agreement, and it is terminable at earlier dates
                        under certain specified conditions. In the event of termination for
                        whatever reason, the amounts due under the HCC Agreement for
                        sponsorship existing at the time of termination shall remain due and
                        payable, notwithstanding the termination (if certain other
                        conditions are met), for a period ending the later of the automatic
                        termination date of the HCC Agreement or two years after the date of
                        other termination. Revenues recognized by HCC under the HCC
                        Agreement aggregated $647, and $2,847 during 1995 and 1996, respectively. 
                        After the assignment of the contract, HCMI recognized $3,507 and $4,757 of
                        revenues under this agreement during the period March 27, 1996 (date
                        of formation) through December 31, 1996 and the nine months ended
                        September 30, 1997, respectively.
 
                        On January 15, 1995, HCC executed an unsecured line of credit
                        agreement with ATB (the "Credit Agreement") which provides ATB with
                        a standby line of credit in the amount of $360,000. Borrowings under
                        the Credit Agreement bear interest at 8% per annum, with payment of
                        interest deferred until January 15, 1997, whereupon monthly interest
                        payments will be required. Through September 30, 1997, interest payments
                        of $12,950 and $185 have been made to HCMI and HCC, respectively. Any 
                        principal and interest outstanding on the line of credit must be repaid on
                        December 31, 1999. During 1996, HCMI began co-funding this Credit
                        Agreement with HCC. As of December 31, 1996 and September 30, 1997, HCC
                        had advanced $338,695 and $431,145, respectively, while HCMI had
                        advanced $172,780 and $169,280, respectively. Although the total
                        advances $511,475 and $600,425 as of December 31, 1996 and September 30,
                        1997, respectively are in excess of the standby line of credit
                        amount ($360,000), the total advances are governed by the Credit
                        Agreement including interest rates, due dates, etc. Interest income
                        on the line of credit for HCC amounted to $3,364, $22,970 and $24,387
                        for the years ended December 31, 1995 and 1996 and the nine 

</TABLE>

                                      F-42

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        months ended September 30, 1997, respectively. Interest income earned 
                        by HCMI on its share of the outstanding loan amounted to $2,899 and 
                        $10,310 during the period March 27, 1996 (date of formation) through
                        December 31, 1996 and the nine months ended September 30, 1977,
                        respectively.
 
4. Funding and          In 1994, 1995, 1996 and during the nine months ended September 30,
   Services Provided    1997 HCC provided management assistance and funding to
   to Not-for-Profit    not-for-profit organizations. These organizations are separate
   Organizations        entities and their operations are not reflected in the accompanying
                        financial statements. In 1994, 1995 and 1996, HCC advanced a total
                        of $42,172, $180,955 and $82,451, respectively, to these
                        organizations. For the nine months ended September 30, 1997, such
                        advances amounted to $49,190. These amounts are reflected as
                        "Write-off of working capital advances" in the accompanying
                        Statements of Operations. Included in these amounts was $50,000 in
                        1995 that was paid to ATB on behalf of one of these nonprofit
                        organizations for advertising on a radio program produced by ATB.
 
5. Shareholders'        Preferred Stock
   Equity               
                        The total number of shares of stock that HCC has the authority to    
                        issue is 60,000,000, consisting of 10,000,000 shares of preferred    
                        stock, par value $.001 per share, and 50,000,000 shares of common    
                        stock, par value $.001 per share. The preferred stock may be issued  
                        from time to time in one or more series. The Board of Directors of   
                        HCC is empowered to provide for the issuance of shares of preferred 
                        stock in series, to establish the number of shares to be included in 
                        each series and to fix the designations, powers, preferences and rights 
                        of the shares in each such series.
 
                        On January 6, 1995, the Board of Directors created a series of
                        Noncumulative Convertible 12% Preferred Stock, par value, $.001 per
                        share to consist of 1,800,000 shares. On September 18, 1995, the
                        number of authorized shares of the Convertible 12% Preferred Stock
                        was increased to 3,600,000. The series was designated the "Series A
                        12% Noncumulative Convertible Preferred Stock" (the "12% Preferred
                        Stock").


</TABLE>

                                      F-43
    
<PAGE>
   


                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- -------------------------------------------------------------------------------

<TABLE>
<S>                     <C>
 
                        The 12% Preferred Stock was senior in right to all shares of HCC's
                        common stock. With the written consent of a least a majority of the
                        shareholders of the 12% Preferred Stock, HCC could have issued one
                        or more series of preferred stock with right, rank and priority
                        senior to the 12% Preferred Stock.
 
                        Beginning April 1, 1996, the 12% Preferred Stock was entitled to
                        receive, when and as declared by HCC's Board of Directors,
                        noncumulative cash dividends at the rate of $.06 per share per
                        annum. Accrued dividends on the 12% Preferred Stock shall be paid
                        before any dividends shall be paid upon the Common Stock and before
                        any repurchase, retirement or other acquisition of any shares of
                        Common Stock. No such dividends have been declared.
 
                        In the event of the voluntary or involuntary liquidation,
                        dissolution or winding up of HCC, the holders of the 12% Preferred
                        Stock were entitled, before any payment with respect to Common
                        Stock, to receive in cash for their shares from the assets of HCC
                        then available for distribution a proportional amount, as defined,
                        up to $.50 for each share of 12% Preferred Stock plus any unpaid and
                        accrued dividends.
 
                        On March 31, 1997, each share of 12% Preferred Stock automatically
                        converted into one share of common stock. At any time prior to 
                        March 31, 1997, the Holder could have converted the 12% Preferred 
                        Shares into common stock. In addition to the one-for-one conversion, 
                        the Holder shall, upon conversion, receive a purchase warrant for one 
                        share of common stock for each two shares of the 12% Preferred Stock 
                        converted. Each warrant shall entitle the holder to purchase an additional
                        share of common stock for (i) $.50 up to and including 20 days after the 
                        Company notifies the Holder that it has signed a letter of intent with an
                        underwriter to do an initial public offering of HCC's common stock
                        or (ii) 80% of the initial public offering price for a period of one
                        year subsequent to the effective date of a registration statement
                        filed for the sale of HCC's common stock. Between the two dates (20
                        days after notification and the effective day of the Registration
                        Statement), the 12% Preferred Stock could not be converted into
                        common stock. The 12% Preferred Stock would have been automatically
                        converted into common stock immediately prior to the completion of
                        any public sale of stock.

</TABLE>

                                      F-44

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------

<TABLE>
<S>                     <C>

                        On January 16, 1996, HCC entered into an agreement with an
                        underwriter to sell the 12% Preferred Stock. In 1995 and 1996,
                        2,789,000 shares of the 12% Preferred Stock, at a price of $.50 per
                        share, had been sold, for total proceeds of $1,394,500, and the
                        offering was terminated.
 
                        Effective March 31, 1997, the 2,789,000 shares of outstanding 12%
                        Preferred Stock has been reflected as converted into common stock on
                        a one-for-one basis and the 1,394,500 purchase warrants issuable
                        upon conversion, on a one-for-two basis, are deemed as outstanding
                        warrants whereas they formerly had been deemed contingent warrants.
 
                        Common Stock/Warrants
 
                        On June 23, 1994, HCC's three founding investors purchased 2,000,000
                        shares of HCC common stock (the "Common Stock") at a price of $.001
                        per share, for a total of $2,000. The founding investors also
                        received warrants (expiring June 23, 1999) to purchase 900,000
                        shares of the Company's Common Stock at $.10 per share. Two of the
                        founding investors were employed by the Company in senior management
                        positions.
 
                        In 1995, one of the two employees (the "Selling Employee") left the
                        Company and the remaining employee (the "Purchasing Employee")
                        agreed to purchase the Selling Employee's common stock (700,000
                        shares) and warrants (to purchase 350,000 shares) for $75,000. As
                        part of this sale, the Selling Employee also waived his rights to
                        approximately $100,000 of unpaid compensation. The Purchasing Employee
                        then entered into an agreement with HCC to sell HCC the 700,000 shares
                        of common stock purchased from the Selling Employee for $75,000. The 
                        Purchasing Employee retained ownership of the warrants to purchase 
                        350,000 shares of the Company's common stock. Because the $75,000 cost 
                        of acquiring the 700,000 shares was in excess of the par value of the 
                        shares (the amount at which originally issued), the excess cost ($74,300)
                        has been reflected as compensation expense (to the Selling Employee) in
                        the accompanying Statement of Operations in 1995.

</TABLE>

                                      F-45

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------

<TABLE>
<S>                     <C>
 
                        On May 3, 1995, HCC issued warrants to purchase 100,000 shares of
                        common stock to a radio talk show host (otherwise unaffiliated with
                        HCC) as partial consideration for his doing the show. These warrants
                        are exercisable for a five year period and have an exercise price of
                        $.001 per share. These warrants were recorded as programs costs
                        based on a comparable value of $.50 per share resulting in $49,900
                        of program costs in 1995.
 
                        On July 24, 1995, 180,000 shares of common stock were sold to a 
                        company assisting with the private placement of the Preferred 
                        Stock. The amount paid was $.001 per share, for a total of $180. 
                        The shares were recorded based on a comparable value of $.50 per 
                        share, resulting in additional offerings costs of $89,820. Also, 
                        on July 24, 1995, HCC issued warrants to purchase 90,000 shares of 
                        Common Stock in conjunction with the sale of 180,000 shares of the 
                        Company's common stock. The warrants allow the holder to purchase 
                        the HCC's common stock for $.001 per share for five years. The 
                        warrants were recorded based on a comparable value of $.50 per 
                        share resulting in $44,910 of additional offering costs.
 
                        Common Stock/Warrants Issued For Services Rendered
 
                        Certain employees, officers, lenders, board members and contractors
                        (the "Suppliers") were issued common stock in partial consideration
                        for services rendered or for loans made to the Company. In 1995, a
                        total of 85,000 shares were issued. During 1996, a total of 404,000
                        shares were similarly issued. Related expense (interest, compensation,
                        etc., based on a comparable value of $.50 per share, of $27,445 and 
                        $201,596 has been recognized in the accompanying Statements of 
                        Operations for the year ended December 31, 1995 and 1996, respectively.

                        Along with the 404,000 shares of common stock issued during 1996,
                        warrants to purchase 333,500 shares of common stock were also
                        issued. HCC also issued warrants to purchase 60,000 shares of common
                        stock to two employees who had loaned money to HCC. These warrants
                        were issued on January 29, 1996, are exercisable for a five year
                        period and have an exercise price of $.50 per share.

</TABLE>

                                      F-46

    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

- --------------------------------------------------------------------------------
<TABLE>
<S>                     <C>

                        Additionally, on January 29, 1996, HCC issued to an underwriter
                        warrants to purchase 90,000 share of common stock at $.50 per
                        share, contingent on the underwriter raising at least $1,350,000 in
                        the private placement of HCC's preferred stock. As of April 19,
                        1996, the goal was met and the warrants were issued and are
                        exercisable for a five year period. The underwriter also will
                        receive, in addition to normal sales commissions, an additional 2%
                        of all capital raised in excess of $1,350,000.
 
                        In 1995, HCC entered into an agreement with the placement agent of
                        its 12% Preferred Stock allowing HCC to convert $100,000 of
                        outstanding fees due to the placement agent into common stock at a
                        price of $.50 per share. On March 31, 1996, HCC issued 200,000
                        shares of common stock in lieu of paying $100,000 to the placement
                        agent and recorded such shares based on the amount of the liability
                        relieved ($100,000).
</TABLE>
 
                                      F-47


    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        Outstanding Warrants
 
                        A summary of the outstanding warrants as of 
                        September 30, 1997 described above is as follows:
</TABLE>
 
<TABLE>
<CAPTION>
                                                  Shares
Warrant         Date             Date             Under      Exercise
Holder          Issued           Expires          Warrant    Price
<S>             <C>              <C>              <C>        <C>
- ------------------------------------------------------------------------
 
Founders        June 23, 1994    June 22, 1999      900,000   $     .10
 
Show Host       May 3, 1995      May 2, 2000        100,000   $    .001
 
Underwriter     July 24, 1995    July 23, 2000       90,000   $    .001
 
                                 January 28,
Underwriter     January 29,1996  2001                90,000   $     .50
 
Suppliers       January 29,      January 28,
(with stock)    1996             2001               333,500   $     .50
 
Suppliers
(without        January 29,      January 28,
stock)          1996             2001                60,000   $     .50
                                                  ---------
 
                                                  1,573,500      --
 
Conversion of
Preferred
Stock                                             1,394,500   $     .50
                                                  ---------
 
Total                                             2,968,000      --
                                                  --------- 
</TABLE>
 
<TABLE>
<S>                     <C>
                        In 1995, HCC entered into agreements with two contract service
                        providers to issue warrants if various performance goals were met.
                        The goals that have been established are specifically measurable and
                        performance-based which, if met in whole or in part, would result in
                        the issuance of warrants to purchase up to 125,000 of common stock
                        at prices of $.001 per share (50,000 shares) and $.40 per share
                        (75,000 shares). The warrants, if issued, would have an exercise
                        term of five years. Compensation expense will be recorded based on a
                        comparable value of $.50 per share, less the warrant exercise price,
                        if such warrants are issued.
</TABLE>
 

                                      F-48



    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)

 
- --------------------------------------------------------------------------------
<TABLE>
<S>                     <C>
                        Contingent Warrants
 
                        A summary of warrants as of September 30, 1997 described 
                        above under which shares are contingently issuable upon 
                        the occurrence of specified events is as follows:
 
</TABLE>

Event Requiring
  Warrants                                                       Exercise Price
  Issuance                       Shares Under Warrants           Per Share
- -------------------------------------------------------------------------------
 
Employment Performance                   75,000                     $.40
 
Employment Performance                   50,000                     $.001
- -------------------------------------------------------------------------------
 
Total                                  125,000                       --
- -------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
6. Notes Payable        On June 1, 1994, HCC entered into a promissory note agreement with
                        an officer who is also a director. Under the terms of the note
                        agreement, HCC borrowed $100,000, at a rate of 14.875% per annum.
                        The note is now payable on demand. The balance of the note as of
                        December 31, 1996 and September 30, 1997 was $49,284 and $418,644,
                        respectively.
 
                        On February 1, 1995, HCC executed a promissory note with an officer
                        who is also a director. Under the terms of the note, HCC borrowed
                        $14,600, at a stated interest rate of 13.75% per annum, and repaid
                        the amount borrowed during 1995. As additional consideration for
                        making the note, HCC also agreed to issue 30,000 shares of common
                        stock and provide warrants to purchase an additional 15,000 shares
                        of common stock at $.50 per share. Such share have been valued based
                        on a comparable value of $.50 per share resulting in increased
                        interest expense of $14,970, or an overall effective interest rate
                        of 106% per year.
</TABLE>
 
                                      F-49


    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        On May 8, 1995, HCC executed a promissory note agreement with
                        another director. Under the terms of the note agreement, HCC
                        borrowed $15,000, at a rate of 14.875% per annum, and repaid 
                        the amount borrowed during 1995. In consideration for making 
                        the note, HCC also agreed to issue the director 30,000 shares 
                        of common stock and provide warrants to purchase an additional 
                        15,000 shares of common stock at $.50 per share. Such shares have 
                        been valued based on a comparable value of $.50 per share resulting 
                        in increased interest expense of $14,970, or an overall effective 
                        interest rate of $105% per year.
 
                        On January 20, 1996, HCC executed a promissory note agreement with
                        another officer who is also a director. Under the terms of the Note
                        agreement, HCC converted $60,000 of accrued compensation into a
                        $60,000 note payable, with an interest rate of 14.875% per annum.
                        The note is payable on the earlier of July 20, 1996 or the date that
                        the Company, through its equity capital development on behalf of
                        HCMI, raises in excess of $1,000,000. In consideration for making
                        the note, HCC also agreed to issue the employee 120,000 shares of
                        common stock and provide warrants to purchase an additional 120,000
                        shares of common stock at $.50 per share. Such shares have been
                        valued based on a comparable value of $.50 per share resulting in
                        increased interest expense of $59,880 or an overall effective
                        interest rate of 105% per year.
 
                        All of these notes are unsecured. Interest expense on these notes
                        aggregated $7,750, $15,495 and $93,372 and $5,656 and $36,962 during
                        the period June 23, 1994 through December 31, 1994, 1995, 1996 and
                        the nine months ended September 30, 1996 and 1997, respectively.
 
7. Income Taxes         HCC has no provision for income taxes in 1994, 1995 or 1996 due to
                        net operating losses generated in those periods. At December 31,
                        1996, the Company has net operating loss carryforwards of
                        approximately $680,000 on a tax basis, which expire through 2011.
                        Due to the recent sale of preferred stock, the utilization of these
                        net operating losses is limited to approximately $65,000 annually.
</TABLE>
                                          F-50


    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        A reconciliation of the income tax benefit at the statutory rate to
                        the amount actually recorded is as follows:
</TABLE>
 
<TABLE>
<CAPTION>
                                                Period           Year           Year
                                                 Ended          Ended          Ended
                                          December 31,   December 31,   December 31,
                                                  1994           1995           1996
<S>                                      <C>            <C>            <C>
- ------------------------------------------------------------------------------------
 
Income tax benefit at statutory rate       $ (76,900)    $  (207,729)   $  (149,935)
 
Valuation allowance related to deferred
  tax asset                                   76,900         207,729        149,935
- ------------------------------------------------------------------------------------
 
Income tax benefit                         $  --         $              $
- ------------------------------------------------------------------------------------
</TABLE>
 
<TABLE>
<S>                     <C>
                        Deferred income taxes result from temporary differences which are
                        the result of provisions of the tax laws that either require or
                        permit certain items of income or expense to be reported in
                        different periods for financial statement and income tax reporting
                        purposes. The following is a summary of the deferred income taxes
                        for 1994, 1995 and 1996:
</TABLE>
 
<TABLE>
<CAPTION>
                                                Period           Year           Year
                                                 Ended          Ended          Ended
                                          December 31,   December 31,   December 31,
                                                  1994           1995           1996
<S>                                      <C>            <C>            <C>
- ------------------------------------------------------------------------------------
 
Deferred tax assets
 
  Net operating loss carryforward          $  40,000     $   145,000    $   258,400
 
  Cash basis accounting for income tax
    purposes                                  45,000         130,000         39,200
- ------------------------------------------------------------------------------------
 
                                              85,000         275,000        297,600
 
Valuation allowance                          (85,000)       (275,000)      (297,600)
- ------------------------------------------------------------------------------------
 
Net deferred tax asset                     $  --         $   --         $   --
- ------------------------------------------------------------------------------------
</TABLE>
 
                                      F-51



    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                     <C>
                        Generally accepted accounting principles require that a valuation
                        allowance be recorded against deferred tax assets which are not
                        likely to be realized. Specifically, the Company established the
                        valuation allowance due to the uncertain nature of the ultimate
                        realization.
 
                        HCC did not record an income tax provision or benefit in the 
                        accompanying financial statements for the nine months ended 
                        September 30, 1997 because of the existence of net operating 
                        losses. HCC does not expect to provide any income tax provision 
                        or benefit for the year ending December 31, 1997 because HCC 
                        expects a net loss for the year ending December 31, 1997.
 
8. Leases               HCC leased office space and furniture from a company controlled by a
                        Board member under operating leases cancelable on sixty days notice.
                        Net rent expense under operating leases was $4,400, $10,200 and
                        $8,375 in 1994, 1995 and 1996, respectively, and $4,200 for the
                        nine months ended September 30, 1996.
 
9. Other Related Party  One of HCC's shareholders is a current and former partner in law
   Transactions         firms which provides legal services to HCC. Amounts recorded for
                        legal services provided by these firms were $-, $3,959, $11,754,
                        $14,878 and $71,972 for 1994, 1995, 1996 and the nine months ended
                        September 30, 1996 and 1997, respectively.
 
                        Another of HCC's shareholders who is also a director of HCC is the
                        principal stockholder of a company that provides professional
                        services to HCC. Amounts recorded for professional services provided
                        by this Company were $2,250, $5,766, $50,668, $20,390 and $12,178 for
                        1994, 1995, 1996 and the nine months ended September 30, 1996 and 1997,
                        respectively.
</TABLE>
                                     F-52


    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                  Notes to Financial Statements
                                  (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                          <C>
10. HCMI Initial             HCMI intends to offer $2,500,000 shares of Common Stock
    Public Offering          in a public offering at $5 per share, or an 
                             aggregate maximum of $12,500,000, including a 
                             selling commission of 8% on all shares sold, a 
                             $50,000 due diligence fee and a nonaccountable 
                             expense allowance of 2% the gross proceeds. 
                             Sales of HCMI shares are to be made on a best 
                             efforts basis. If shares providing a minimum of 
                             $2,000,000 of proceeds are not sold during the 
                             initial offering period, as defined, investors' 
                             funds are expected to be returned.

                             In accordance with Securities and Exchange 
                             Commission (SEC) Staff Accounting Bulletin (SAB) 
                             Topic No. (1)(B), the financial statements of 
                             subsidiaries are required to include expenses 
                             incurred by the subsidiary's parent on the 
                             subsidiary's behalf.  In conjunction with the 
                             HCMI public offering, HCC has incurred direct 
                             and indirect costs, such as salaries, rent, 
                             etc. all of which have been assigned and/or 
                             allocated to HCMI in the accompanying financial 
                             statements with the net unpaid amount reflected 
                             by HCC as accounts receivable from related 
                             parties.  At December 31, 1996 and September 30, 
                             1997, the net unpaid amount aggregated 
                             $220,616 and $397,350, respectively.  
                             HCC's and HCMI's financial statements reflect 
                             approximately $300,000 and $150,000 of such 
                             costs from March 27, 1996 (date of information) 
                             through December 31, 1996 and during the nine 
                             months ended September 30, 1997.  Such costs 
                             have either been specifically identified or, 
                             where specific identification was not possible, 
                             have either been allocated using proportional cost
                             allocation.  Management is of the opinion that 
                             such methods result in a reasonable presentation 
                             of such costs.  Furthermore, management believes 
                             that such costs approximate the amounts that 
                             would have been incurred by HCMI on a stand 
                             alone basis.

                             By the completion of the public offering, it is 
                             expected that such costs could aggregate 
                             $600,000. It is the intent of HCMI to reimburse 
                             HCC for these costs, or a least a portion 
                             thereof, on a sliding scale basis. Any amount 
                             not reimbursed will be reflected as an 
                             investment in HCMI by HCC.
    
</TABLE>
 
                                      F-53
    
<PAGE>
   

                                                   Heartland Capital Corporation
                           (A Development Stage Company and Predecessor Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1996 and 1997)
 
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                          <C>
11. Other Loans              On March 25, 1997, HCC advanced funds under loan 
                             agreements. The balances of such loans as of 
                             September 30, 1997 are as follows:
</TABLE>
 
<TABLE>
<S>                                                          <C>
- ----------------------------------------------------------------------
ATB Media, Inc.                                              $  44,356
Supershield                                                     14,800
- ----------------------------------------------------------------------
                                                             $  59,156
- ----------------------------------------------------------------------
</TABLE>
 
<TABLE>
<S>                          <C>
                             These loans bear interest at the rate of 15% per 
                             annum and are payable the earlier of (1) one 
                             year from the date of disbursement or (2) upon 
                             the breaking of escrow for capital raising 
                             activities of each entity. Interest income 
                             earned on these loans during the nine months 
                             ended September 30, 1997 aggregated $3,355 for 
                             ATB Media, Inc. and $1,432 for Supershield.

                             ATB Media, Inc. a wholly owned subsidiary of 
                             ATB, is presently in the process of acquiring 
                             four licenses for AM radio stations in the 
                             states of Washington and California. Supershield 
                             intends to sell to homeowners and install a 
                             product to significantly reduce harmful 
                             ultraviolet rays received through windows. HCC 
                             will earn fees for arranging the financing for 
                             the station acquisitions and will receive a 
                             share of station revenue through its contractual 
                             relationship with ATB (see Note 3).
</TABLE>
 
                                      F-54



    
<PAGE>
   




Independent Certified Public Accountants' Report



To the Members
ATB Productions, L.L.C.
(A Development Stage Company)

We have audited the accompanying balance sheets of ATB Productions, L.L.C. (A 
Development Stage Company) as of December 31, 1995 and December 31, 1996, and 
the related statements of operations, changes in members' capital (deficit), 
and cash flows for the years ended December 31, 1995 and December 31, 1996. 
These financial statements are the responsibility of the Company's 
management. Our responsibility is to express an opinion on the financial 
statements based on our audits.

We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe our audits provide a reasonable 
basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in 
all material respects, the financial position of ATB Productions, L.L.C. (A 
Development Stage Company) as of December 31, 1995 and December 31, 1996, and 
the results of its operations and its cash flows for the years ended December 
31, 1995 and December 31, 1996 in conformity with generally accepted 
accounting principles.


                                     F-55
    
<PAGE>
   


The accompanying financial statements have been prepared assuming the Company 
will continue as a going concern. The Company incurred net losses in 1995 and 
1996 and has an accumulated deficit from formation through December 31, 1996. 
In addition, the Company expects to incur additional losses until its 
operations are able to generate sufficient revenues to cover operating 
expenses. The Company does not currently have sufficient cash reserves to 
cover such expenses, necessitating additional capital or financing. At 
December 31, 1996, the Company had negative working capital, as well as 
significant noncurrent liabilities. These factors, in addition to other 
factors discussed in Note 1 to the financial statements, raise substantial 
doubt about the Company's ability to continue as a going concern. 
Management's plans regarding these matters are discussed in Note 1. The 
financial statements do not include any adjustments that might result from 
the outcome of this uncertainty.


                                                      /s/ BDO Seidman, LLP
                                                     -------------------------
                                                          BDO Seidman, LLP



Washington, D.C.
September 19, 1997



                                     F-56

    
<PAGE>
   
                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)

                                                                  Balance Sheets
- --------------------------------------------------------------------------------
                                      December 31,  December 31,  September 30,
                                          1995          1996          1997
                                                                   (unaudited)
                                     ------------- ------------- ---------------
Assets

     Cash and cash equivalents       $   1,560     $   2,657      $     -
     Accounts receivable                 3,200         5,414         7,664
     Prepaid expenses                       -          4,600            -
     Other current assets                   -          3,000         3,000
- --------------------------------------------------------------------------------
Total current assets                     4,760        15,671        10,664
- --------------------------------------------------------------------------------

Property and equipment, net of 
     accumulated depreciation of  
     $40, $2,140 and $4,177 as of 
     December 31, 1995, December 31, 
     1996 and September 30, 1997, 
     respectively                        4,784        16,318        12,191
- --------------------------------------------------------------------------------
Total assets                         $   9,544     $  31,989     $  22,855
- --------------------------------------------------------------------------------

Liabilities and Members' Deficit

Current liabilities 
     Accounts payable - trade        $  31,349     $  28,264     $ 181,914
     Accounts payable to related 
      parties                              647           647           647
     Note payable to Member - Manager
      (related party)(Note 2)             1,557           -             -
     Deferred revenue                     1,400           -             -
- --------------------------------------------------------------------------------
Total current liabilities                34,953       28,911       182,561
 
Accrued interest payable
     to related parties (Note 3)          5,878       31,777        53,340
Long-term note payable to HCC
     and HCMI (Note 3)                  144,850      511,475       600,425
- --------------------------------------------------------------------------------
Total liabilities                       185,681      572,163       836,326
- --------------------------------------------------------------------------------

Commitments (Notes 2, 3 and 4)

Members' deficit (Notes 2 and 3)
     Members' capital contribution
      (100 member units authorized, 
      issued and outstanding)            42,500       42,500        42,500
     Deficit accumulated during 
      the development stage            (218,637)    (582,674)     (855,971)
- --------------------------------------------------------------------------------
Total members' deficit                 (176,137)    (540,174)     (813,471)
- --------------------------------------------------------------------------------

Total liabilities 
     and members' deficit             $   9,544    $  31,989     $  22,855
- --------------------------------------------------------------------------------

                See accompanying summary of accounting polices and
                        notes to financial statements.


                                       F-57

    
<PAGE>
   


                                                        ATB Productions, L.L.C.
                                                  (A Development Stage Company)

                                                       Statements of Operations
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                                                          For the period   
                                                                                 For the nine             January 1, 1995  
                                                                                 months ended           (date of formation)
                                             For the        For the       --------------------------          through      
                                            year ended     year ended          September 30,               September 30,   
                                             December       December         1996           1997               1997        
                                             31, 1995       31, 1995      (unaudited)    (unaudited)        (unaudited)    
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>            <C>            <C>            <C>            <C>                
Advertising and Operational Revenues
  including revenues from a related
  party of $50,000 and $19,744
  in 1995 and 1996 (Note 3)                 $  62,940      $ 130,695      $ 144,155      $  63,629           $  257,264
- ---------------------------------------------------------------------------------------------------------------------------
Operating Expenses
  Broadcast costs                             152,056        236,938        153,713        140,762              529,756
  Salaries to Members
    (related parties)                          71,572        106,107         81,067         76,061              253,740
  General and administrative
    expenses (Notes 3 and 4)                   52,331        123,629         79,225         83,076              259,036
  Depreciation                                     40          2,100          1,500          2,455                4,595
- ---------------------------------------------------------------------------------------------------------------------------
Total operating expenses                      275,999        468,774        315,505        302,354            1,047,127
- ---------------------------------------------------------------------------------------------------------------------------
Operating loss                               (213,059)      (338,079)      (171,350)      (238,725)             789,863
- ---------------------------------------------------------------------------------------------------------------------------
Other income
  Gain on sale of property
    and equipment                                  --             --             --           (126)                (126)
Interest expense, net of $400 and $0 
  interest income in 1995 and 1996 and 
  the nine months ended September 30, 
  1997, to related parties (Note 3)             5,578         25,958         16,696         34,698               66,234
- ---------------------------------------------------------------------------------------------------------------------------
Net loss                                     (218,637)      (364,037)      (188,046)      (273,297)            (855,971)

Members' deficit, beginning of period           --          (218,637)      (218,637)      (582,674)                  --
- ---------------------------------------------------------------------------------------------------------------------------
Members' deficit, end of period             $(218,637)     $(582,674)     $(406,683)     $(855,971)          $ (855,971)
- ---------------------------------------------------------------------------------------------------------------------------

Weighted Average Membership 
  Units Outstanding                               100            100            100            100                  100
- ---------------------------------------------------------------------------------------------------------------------------

Net loss per membership unit                $  (2,186)     $  (3,641)     $  (1,880)     $  (2,733)          $   (8,560)
- ---------------------------------------------------------------------------------------------------------------------------

</TABLE>

See accompanying summary of accounting policies and notes to financial 
statements.

                                     F-58

    
<PAGE>
   


                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)

                             Statements of Changes in Members' Capital (Deficit)
   For the period January 1, 1995 (date of formation) through September 30, 1997

- --------------------------------------------------------------------------------

<TABLE>
<S>                                                             <C>
- -------------------------------------------------------------------------
Initial cash contributions (Note 2)                             $  42,500

  Net loss for year ended December 31, 1995                      (218,637)
- --------------------------------------------------------------------------
Balance, December 31, 1995                                       (176,137)
  Net loss for year ended December 31, 1996                      (364,037)
- --------------------------------------------------------------------------
Balance, December 31, 1996                                       (540,174)
  Net loss for the nine months ended September 30, 1997
   (unaudited)                                                   (273,297)
- --------------------------------------------------------------------------
Balance, September 30, 1997 (unaudited)                        $ (813,471)
- --------------------------------------------------------------------------
</TABLE>
    See accompanying summary of accounting policies and notes to financial
    statements.

                                     F-59
    
<PAGE>
   


                                                     ATB Productions, L.L.C.
                                                  (A Development Stage Company)
                                                    Statements of Cash Flows
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>

                                                                                                                  For the period   
                                                                                       For the nine               January 1, 1995  
                                                                                       months ended             (date of formation)
                                                   For the        For the        --------------------------          through       
                                                 year ended     year ended            September 30,               September 30     
                                                 December 31,   December 31,       1996           1997                1997         
                                                    1995           1996         (unaudited)    (unaudited)         (unaudited)     
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                              <C>            <C>             <C>            <C>              <C> 
Cash flows from operating
 activities
  Net Loss                                       $(218,637)     $(364,037)      $(188,046)     $(273,297)            $(855,971)
  Adjustment to reconcile net loss to 
   net cash provided by operations
      Depreciation                                      40          2,100           1,500          2,455                 4,595
      Gain on sale of property and
       equipment                                        --             --              --           (126)                 (126)
      (Increase) decrease in accounts
       receivable                                   (3,200)        (2,214)        (50,419)        (2,250)               (7,664)
      (Increase) decrease in prepaids                   --         (4,600)         (6,727)         4,600                    --
      Increase (decrease) in accounts
       payable                                      31,996         (3,085)         71,124        153,650               182,561
      Increase in accrued interest
       payable                                       5,878         25,899          (5,878)        21,563                53,340
      Increase in deferred revenue                   1,400         (1,400)         11,230             --                    --
- -------------------------------------------------------------------------------------------------------------------------------
Net cash used in operating activities             (182,523)      (347,337)       (167,216)       (93,405)             (623,265)
- -------------------------------------------------------------------------------------------------------------------------------

Cash flows from investing
 activities
  Sale (Purchase) of property and
   equipment                                        (4,824)       (13,634)         (5,345)          1,798              (16,660)
  Advances to related parties                           --         (3,000)             --              --               (3,000)
- -------------------------------------------------------------------------------------------------------------------------------
Net cash used in investing activities               (4,824)       (16,634)         (5,345)          1,798              (19,660)
- -------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                                 F-60

    
<PAGE>
   

                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)
 
                                                        Statements of Cash Flows
 
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
 
                                                                                                          
                                                                                                          
                                                                                                          For the period
                                                                                      For the nine        January 1, 1995
                                                                                      months ended      (date of formation)
                                                        For the      For the    ----------------------      through
                                                      year ended   year ended        September 30,         September 30,
                                                       December     December       1996        1997           1997
                                                       31, 1995     31, 1996    (unaudited) (unaudited)    (unaudited)
- ---------------------------------------------------------------------------------------------------------------------------
<S>                                                   <C>          <C>          <C>          <C>          <C>
Cash flows from financing
  activities
  Issuance of members units                               42,500           --           --           --         42,500
  Proceeds from notes payable to
    related parties                                      171,407      366,625      190,845       88,950        626,982
  Principal repayments to
    related parties                                      (25,000)      (1,557)     (1,557)          --        (26,557)
- ---------------------------------------------------------------------------------------------------------------------------
  Net cash provided by
    financing activities                                 188,907      365,068      189,288       88,950        642,925
- ---------------------------------------------------------------------------------------------------------------------------
Increase (decrease) in
  cash and cash equivalents                                1,560        1,097       16,727       (2,657)            --
Cash and Cash equivalents,
  beginning of period                                         --        1,560        1,560        2,657             --
- ---------------------------------------------------------------------------------------------------------------------------
Cash and Cash equivalents
  end of period                                        $   1,560    $   2,657    $  18,287    $      --      $      --
- ---------------------------------------------------------------------------------------------------------------------------
Supplemental Disclosures of
  Cash Flow Information
  Cash interest paid                                   $     100    $      --    $      --    $  13,135      $  13,235
 
</TABLE>

      See accompanying summary of accounting policies and notes to financial
      statements.


                                          F-61

    
<PAGE>
   


                                                       ATB Productions, L.L.C.
                                                 (A Development Stage Company)
                                                                              
                                                Summary of Accounting Policies
                                 (Unaudited as to September 30, 1997 and 1996)

- ------------------------------------------------------------------------------

The Company and              ATB Productions, L.L.C. ("ATB") was formed on 
Nature of Business           April 19, 1995 as a Virginia Limited Liability 
                             Company, as successor to a sole proprietorship 
                             of the same name that was formed January 1, 
                             1995. The accompanying financial statements 
                             include the financial position, the results of 
                             operations and the cash flows of both ATB and 
                             its predecessor sole proprietorship. Under its 
                             operating agreement, ATB restricts its 
                             activities principally to the businesses of 
                             producing radio shows. To this point, ATB has 
                             not generated significant revenue from its 
                             operations, and a majority of its activities 
                             have been devoted to developing programs and 
                             starting up production. Accordingly, ATB's 
                             activities have been accounted for as those of a 
                             "development stage enterprise" as set forth in 
                             Statement of Financial Accounting Standards 
                             ("SFAS") No. 7.

                             ATB is related to two separate companies, 
                             Heartland Capital Corporation ("HCC") and 
                             Heartland Communications & Management, Inc. 
                             ("HCMI") through common, although not identical, 
                             ownership and through marketing and borrowing 
                             agreements (See Notes 2 and 3).

Risk and                     While ATB has had limited operations, it is 
Uncertainties                still in the development stage. Consequently, 
                             ATB's activities will be subject to the risks 
                             inherent in a new business enterprise including, 
                             among others, limited capital, uncertain market 
                             acceptance and the inability to obtain 
                             additional financing. Additionally, ATB faces 
                             substantial competition from a number of 
                             well-established, well financed companies. ATB's 
                             principal source of revenues, advertising, is 
                             often cyclical and dependent upon general 
                             economic conditions, rising in good economic 
                             times and declining in economic downturns. In 
                             addition, ATB is highly dependent upon its 
                             affiliates, which are likewise in the 
                             development stage, for services and financing. 
                             ATB believes it has properly identified the 
                             risks in the environment in which it operates 
                             and has implemented strategies to effectively 
                             reduce the financial impact of these risks.

                                     F-62

    
<PAGE>
   




                                                        ATB Productions, L.L.C.
                                                  (A Development Stage Company)


                                                 Summary of Accounting Policies
                                  (Unaudited as to September 30, 1997 and 1996)


- -------------------------------------------------------------------------------


Use of Estimates             The preparation of financial statements in 
                             accordance with generally accepted accounting
                             principles requires ATB to make certain estimates
                             and assumptions, particularly as it relates to the
                             valuation of accounts receivable and disclosure of
                             contingent assets and liabilities.  Actual results
                             could differ from these estimates.


Revenues and                 ATB recognizes advertising and operational 
Expenses                     revenues as commercials or programs are broadcast
                             and related services are rendered.  Prepayments 
                             received on service contracts are deferred and 
                             recognized as revenue when the related advertising/
                             program is broadcast.

                             Amounts payable to HCC and HCMI under ATB's 
                             marketing agreement are recognized as expense at 
                             the time the related revenues are recorded as 
                             earned.


Accounts                     ATB provides a reserve for doubtful accounts 
Receivable                   based on specific review of the expected 
                             collectibility of individual outstanding accounts.


Income Taxes                 As a Limited Liability Corporation, ATB is 
                             treated as a partnership for federal and state
                             income tax purposes. Consequently, ATB's earnings
                             and losses are recognized in the individual income
                             tax returns of ATB's Members (investors) in
                             accordance with the operating agreement.  
                             Therefore, no provision for income taxes has been
                             reflected in the accompanying financial statements.


Net Loss Per Unit            Net loss per membership unit has been computed 
                             based on the weighted average of 100 investment
                             units outstanding during the year ended December
                             31, 1995 and 1996, the nine months ended September
                             30, 1996 and 1997 and the period January 1, 1995 
                             (date of formation) through September 30, 1997.

                                      F-63

    
<PAGE>
   




                                                         ATB Productions, L.L.C.
                                                  (A Development Stage Company)


                                                 Summary of Accounting Policies
                                  (Unaudited as to September 30, 1997 and 1996)


- --------------------------------------------------------------------------------


Cash Equivalents             ATB considers all highly liquid investments 
                             purchased with initial maturities of 90 days or
                             less to be cash equivalents.


Property and                 Additions to property and equipment are recorded 
Equipment                    at cost and include all major renewals and 
                             betterments.  Maintenance, repairs and minor 
                             replacements are expensed as incurred.

                             Depreciation expense is provided on the straight 
                             line basis over the five year estimated life of 
                             the related assets.

Interim Financial            The accompanying interim financial statements 
Statements                   for the nine months ended September 30, 1996 and
                             1997 are unaudited but, in the opinion of 
                             managements, reflect all adjustments (consisting
                             primarily of normal recurring adjustments) 
                             necessary for a fair presentation of the results of
                             the period presented.  The results of the nine 
                             months ended September 30, 1997 are not necessarily
                             indicative of the results to be obtained for the 
                             full fiscal year.


Fair Value of                In accordance with the requirements of SFAS No. 
Financial                    107, "Disclosure About Fair Value of Financial 
Instruments                  Instruments," the Company must disclose the fair 
                             value of its financial instruments as of December 
                             31, 1996, and September 30, 1997. In the opinion of
                             management, the fair values of ATB's financial 
                             instruments are not materially different from the
                             carrying amounts shown in the accompanying 
                             financial statements.


Recent Accounting            In October 1995, SFAS No. 123. "Accounting for 
Pronouncements               Stock-Based Compensation." was issued. SFAS No. 123
                             establishes a fair value method for accounting for 
                             stock-based compensation plans either through 
                             recognition or disclosure.  ATB intends to adopt 
                             the employee stock-based compensation provisions of
                             SFAS No. 123 by disclosing the pro forma net 
                             income per share amounts, assuming the fair value 
                             method is adopted at the date it grants stock 
                             options to officers, employees and


                                       F-64
    
<PAGE>
   


                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)


                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)

                             -------------------------------------------------

                             directors. The adoption of this standard will 
                             not impact ATB's results of operations, 
                             financial position or cash flow.

                             On March 3, 1997, the Financial Accounting 
                             Standards Board issued Statement of Financial 
                             Accounting Standards No. 128, "Earning per Share 
                             (SFAS 128)." SFAS 128 provides a different 
                             method of calculating earnings per share than is 
                             currently used in accordance with APB Opinion 
                             15. SFAS 128 provides for the calculation of 
                             basic and diluted earnings per share. Basic 
                             earnings per share include no dilution and is 
                             computed by dividing income available to common 
                             shareholders by the weighted average number of 
                             common shares outstanding for the period. 
                             Diluted earnings per share reflect the potential 
                             dilution of securities that could share in the 
                             earnings of an entity, similar to existing fully 
                             diluted earnings per share. Using the principles 
                             set forth in SFAS 128, basic earnings per share 
                             would not be different from reported primary 
                             earnings per share.

                             Statement of Financial Accounting Standards No. 
                             129, Disclosure of Information about Capital 
                             Structure ("SFAS 129") effective for periods 
                             ending after December 15, 1997, establishes 
                             standards for disclosing information about an 
                             entity's capital structure. SFAS 129 requires 
                             disclosure of the pertinent rights and 
                             privileges of various securities outstanding 
                             (stock, options, warrants, preferred stock, debt 
                             and participation rights) including dividend and 
                             liquidation preferences, participants rights, 
                             call prices and dates, conversions or exercise 
                             prices and redemptions requirements. Adoption 
                             of SFAS 129 will have no effect on ATB as it 
                             currently discloses the information specified.

                             In June 1997, the Financial Accounting Standards 
                             Board issued two new disclosures standards. 
                             Results of operations and financial position 
                             will be unaffected by implementation of these 
                             new standards.

                                    F-65


    
<PAGE>
   


                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)

                                                  Summary of Accounting Policies
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------


                             Statements of Financial Accounting Standards 
                             (SFAS) 130, "Reporting Comprehensive Income", 
                             established standards for reporting and display 
                             of comprehensive income, it components and 
                             accumulated balances. Comprehensive income is 
                             defined to include all changes in equity except 
                             those resulting from investments by owners and 
                             distributions to owners. Among other 
                             disclosures, SFAS 130 requires that all items 
                             that are required to be recognized under current 
                             accounting standards as components of 
                             comprehensive income be reported in a financial 
                             statement that is displayed with the same 
                             prominence as other financial statements.

                             SFAS 131, "Disclosure about Segments of a 
                             Business Enterprise", establishes standards for 
                             the way that public enterprises report 
                             information about operating segments in annual 
                             financial statements and requires reporting of 
                             selected information about operating segment in 
                             interim financial statements issued to the 
                             public. It also establishes standards for 
                             disclosures regarding products and services, 
                             geographic areas, and major customers. SFAS 131 
                             defines operating segments as components of an 
                             enterprise about which separate financial 
                             information is available that is evaluated 
                             regularly by the chief operating decision maker 
                             in deciding how to allocate resources and in 
                             assessing performance.

                             Both of these new standards are effective for 
                             financial statements for periods beginning after 
                             December 15, 1997 and require comparative 
                             information for earlier years to be restated. 
                             Due to the recent issuance of these standards, 
                             management has been unable to fully evaluate the 
                             impact, if any, they may have on future 
                             financial statement disclosures.

                                       F-66



    
<PAGE>
   


                                                        ATB Productions, L.L.C.
                                                  (A Development Stage Company)

                                                  Notes to Financial Statements
                                  (Unaudited as to September 30, 1997 and 1996)
- -------------------------------------------------------------------------------

1. Going Concern             As shown in the accompanying financial 
                             statements, ATB incurred a net loss of $218,637 
                             and $364,037 in 1995 and 1996, respectively and 
                             has incurred losses since formation, resulting 
                             in an accumulated deficit of $855,971 as of 
                             September 30, 1997. At September 30, 1997, ATB 
                             had negative working capital, as indicated by 
                             current liabilities exceeding current assets by 
                             $171,917 as well as $653,765 of noncurrent 
                             liabilities. Furthermore, ATB expects to incur 
                             additional losses until it is able to generate 
                             sufficient income to cover operating expenses. 
                             ATB does not currently have sufficient cash 
                             reserves to cover such anticipated losses. 
                             Borrowings under ATB's line of credit with HCC 
                             and HCMI (see Note 3) amount to $600,425 at 
                             September 30, 1997 leaving $ 0 available for 
                             future use. And HCC and HCMI, in turn, have 
                             similar problems with significant operating 
                             deficits and working capital deficiencies, 
                             raising substantial doubt as to their own 
                             ability to continue as a going concern as well 
                             as their ability to further fund the line of 
                             credit and provide marketing services to ATB. 
                             These factors raise substantial doubt about 
                             ATB's ability to continue as a going concern.

                             According to ATB's long-term business plan, ATB 
                             has been evaluating financing and capitalization 
                             alternatives with HCC and HCMI. These 
                             alternatives include the sale of preferred stock 
                             and warrants by HCC and other alternatives, such 
                             as the formation of HCMI and the transfer 
                             thereto of many of HCC's development options, 
                             including the ATB contract, with HCMI, in turn, 
                             undergoing an initial public offering of its 
                             common stock. Additionally, ATB continues to 
                             expand the radio shows it produces and 
                             broadcasts in an attempt to increase its own 
                             revenues. Further, to preserve operating funds, 
                             ATB has developed a strategic plan which 
                             provides for the reduction of expenditures and a 
                             prioritization of development options.

                             The financial statements do not include any 
                             adjustments relating to the recoverability and 
                             classification of recorded assets or the amounts 
                             and classification of liabilities that might be 
                             necessary should ATB be unable to continue as a 
                             going concern.

                                       F-67

    
<PAGE>
   

                                                        ATB Productions, L.L.C.
                                                  (A Development Stage Company)

                                                  Notes to Financial Statements
                                  (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

2.  Operating                ATB's operations are governed by the Operating 
    Agreement                Agreement (the "Agreement") which sets forth the 
                             rights and responsibilities of the investors and 
                             others, defined as "Members", entering into the 
                             Agreement.  As part of the Agreement, members 
                             contributed $42,500 in cash to the capital of 
                             ATB.  Members have sharing ratios in proportion 
                             to units owned which do not necessarily relate 
                             to the capital contributed.  Key provisions of 
                             the Agreement are as follows:

                             - One member was named the "Member-Manager", 
                               with rights, up to certain limits, to 
                               contractually bind ATB, without consent of 
                               ATB's remaining Members.

                             - The Member Manager is entitled to compensation 
                               in the amount of $5,000 per month for 
                               management of ATB.

                             - Net profits and losses are to be apportioned 
                               among the Members in proportion to their 
                               sharing ratios.  Member are responsible for 
                               any income taxes relating to apportioned 
                               profits and losses.

                             - No distributions to Members may be made unless, 
                               after the distribution, ATB's assets will be 
                               in excess of liabilities.

                             - A Member dissociating from ATB will be paid 
                               the product of (i) the Member's sharing ratio 
                               and (ii) the greater of ATB's (a) net book 
                               value or (b) appraised fair market value.

                             - ATB's term of operations will end on December 
                               31, 2050, unless the term is either extended 
                               or ended sooner via amendment to the Agreement.
    

                                     F-68
    
<PAGE>
   


                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)

                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

3. HCC Marketing and         Effective January 1, 1995, ATB entered into a
   Line of Credit            marketing agreement with HCC ("HCC Agreement")
   Agreements                whereby HCC will provide marketing services on 
                             behalf of ATB. Services under the HCC agreement 
                             include presenting programs to prospective 
                             sponsors on a worldwide basis, negotiating 
                             sponsorship agreements, etc. In return for 
                             providing the marketing services, ATB is 
                             obligated to pay HCC 40% of its gross 
                             advertising cash receipts and 5% of its 
                             non-advertising gross receipts. On May 18, 1996, 
                             HCC assigned the HCC agreement to HCMI. The HCC 
                             Agreement automatically terminates on January 1, 
                             1999, unless extended by mutual agreement, and 
                             is terminable at earlier dates under certain 
                             specified conditions. In the event of 
                             termination for whatever reason, the amount due 
                             under the HCC agreement for sponsorship existing 
                             at the time of termination shall remain due and 
                             payable, notwithstanding the termination, (if 
                             certain other conditions are met), for a period 
                             ending the later of the automatic termination 
                             of the HCC Agreement or two years after the date 
                             of other termination. Revenues recorded by HCMI 
                             from the date of transfer through December 31, 
                             1996 and for the nine months ended September 30, 
                             1997 amounted to $3,507 and $4,757, 
                             respectively. Revenues recorded by HCC under the 
                             HCC Agreement aggregated $647 and $2,847 during 
                             1995 and until transfer in the year ended 
                             December 31, 1996.

                             Additionally, ATB received $50,000 and $19,744 
                             in advertising revenue from HCC in 1995, and 
                             1996, respectively, which was not subject to the 
                             HCC agreement.

                             On January 15, 1995, ATB executed an unsecured 
                             line of credit agreement with HCC (the "Credit 
                             Agreement") which provides ATB with a standby 
                             line of credit in the amount of $360,000. 
                             Borrowings under the Credit Agreement bear 
                             interest at a fixed rate of 8% per annum, with 
                             payment of interest on any borrowings being 
                             deferred until January 15, 1997, whereupon 
                             monthly interest payments will be required. As 
                             of September 30, 1997, ATB has made $12,950 and 
                             $185 of interest payments to HCMI and HCC, 
                             respectively. Any principal and interest 
                             outstanding on the line of credit must be repaid 
                             on December 31, 1999. During 1996, HCMI began 
                             co-funding this Credit Agreement with HCC. As of 
                             December 31, 1996 and September 30, 1997, HCMI 
                             had advanced $172,780 and $169,280,



                                     F-69



    
<PAGE>
   


                                                        ATB Productions, L.L.C.
                                                  (A Development Stage Company)

                                                  Notes to Financial Statements
                                  (Unaudited as to September 30, 1997 and 1996)
- -------------------------------------------------------------------------------

                             respectively, while HCC had advanced $338,695 
                             and $431,145 as of December 31, 1996 and 
                             September 30, 1997, respectively.  Although the 
                             total advances ($511,475 and $600,425 as of 
                             December 31, 1996 and September 30, 1997, 
                             respectively), are in excess of the Credit 
                             Agreement's standby line of credit amount 
                             ($360,000), the total advances are governed by 
                             the Credit Agreement including interest rates, 
                             due dates, etc.  During the year ended December 
                             31, 1995, the average amounts borrowed under the 
                             Credit Agreement were $42,000 and the maximum 
                             amount of month-end borrowing during the period 
                             was $144,850. During the year ended December 31,
                             1996, the average amount borrowed under the 
                             credit agreement was $259,950 and the maximum 
                             amount of month-end borrowing during the period 
                             was $511,475. During the nine months ended 
                             September 30, 1997, an additional $88,950 was 
                             borrowed under this Credit Agreement.

                             Interest expense under the Credit Agreement 
                             aggregated $3,364, $25,958 and $34,698 during 
                             1995, 1996 and the nine months ended September 
                             30, 1996, respectively.

                             On March  30, 1995, ATB executed a promissory 
                             note agreement with a Member who is also an 
                             officer of HCC and HCMI.  Under the terms of the 
                             note agreement, ATB borrowed $20,000 from the 
                             Member on March 30, 1995, repaying it 15 days 
                             later, at an interest rate of 8% per annum.  As 
                             additional consideration, the Member received 
                             eight investment units in ATB.

                             On May 29, 1995, ATB borrowed $5,000 from 
                             another Member, who is also a director of HCC, 
                             repaying the balance on June 12, 1995 plus $100 
                             in interest and fees.

                             On December 15, 1995, ATB executed a note 
                             agreement with its Member-Manager (who is also 
                             an officer of HCC and HCMI) whereby ATB borrowed 
                             $1,557 at an interest rate of 8% per annum, 
                             payable on a monthly basis.  The balance was 
                             repaid during 1996.

                             Interest expense on these notes payable to 
                             members aggregated $167, $0, and $0 for 1995, 
                             1996 and the nine months ended September 30, 
                             1997, respectively.


                                     F-70

                          
    
<PAGE>
   


                                                        ATB Productions, L.L.C.
                                                   (A Development Stage Company)
 
                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

                             Long-term notes payable as of December 31, 1995, 
                             December 31, 1996 and September 30, 1997 consist 
                             of the following:
<TABLE>
<CAPTION>

                                                       December          December       September
                                                       31, 1995          31, 1996       30, 1997
                             ------------------------------------------------------------------------
                             <S>                       <C>               <C>             <C>
                             Borrowing under           
                               Credit Agreement        $ 144,850         $ 511,475        $ 600,425
                             Note payable to           
                               Managing Member             1,557                --               --
                            -------------------------------------------------------------------------
                                                         146,407           511,475           600,425
                            -------------------------------------------------------------------------
                             Less current portion          1,557                --                 --
                            -------------------------------------------------------------------------
                                                       $ 144,850         $ 511,475         $ 600,425
                            -------------------------------------------------------------------------
</TABLE>

4.  Lease                    ATB leases office space and furniture from a 
    Commitments              Member (who is also a director of HCC) under an 
                             operating lease cancelable on sixty days notice. 
                             Net rent expense under this lease was $12,425 
                             for 1995, $29,500 for 1996 and $21,750 for the 
                             nine months ended September 30, 1997.




                                       F-71
    
<PAGE>
   


                                                         ATB Productions, L.L.C.
                                                   (A Development Stage Company)


                                                   Notes to Financial Statements
                                   (Unaudited as to September 30, 1997 and 1996)
- --------------------------------------------------------------------------------

5.  Tax                      For income tax purposes, ATB reports on the cash 
    Losses                   basis whereby (1) certain revenue and the 
                             related assets are recorded when received rather 
                             than when earned and (2) certain costs are 
                             deducted when paid rather than when incurred. A 
                             reconciliation of the financial statement net 
                             loss to the income tax loss follows:
                             
                             <TABLE>
                             <CAPTION>
                                                                                    For the nine
                                                                                    months ended
                                                                                    September 30,
                                                                               ------------------------
                                                                                  1996         1997
                                                         1995          1996    (unaudited)  (unaudited)
                             --------------------------------------------------------------------------
                             <S>                    <C>           <C>           <C>          <C>
                             Financial statement
                              net loss              $(218,637)    $(364,037)    $(188,046)   $(273,297)
                             
                             Adjustments
                              Accrual to cash
                               conversion              30,196       (19,001)       55,404      174,897
                              Other temporary
                               differences              7,572         6,750            --           --
                             --------------------------------------------------------------------------
                             Income tax loss        $(180,869)    $(376,288)    $(132,642)   $ (98,400)
                             --------------------------------------------------------------------------

                             </TABLE>

                                     F-72

    
<PAGE>

                                                                     APPENDIX II
                                     SCHEDULE 15G

                        IMPORTANT INFORMATION ON PENNY STOCKS

    This statement is required by the U.S. Securities and Exchange Commission 
the ("SEC") and contains important information on penny stocks. Your 
broker-dealer is required to obtain your signature to show that you have 
received this statement before your first trade in a penny stock.  You are 
urged to read this statement before signing the Subscription Agreement and 
Power of Attorney and before making a purchase or sale of a penny stock.

                           Penny Stocks Can Be Very Risky.

    -  Penny stocks are low-priced shares of small companies not traded on an 
exchange or quoted on NASDAQ.  Prices often are not available.  Investors in 
penny stocks often are unable to sell stock back to the dealer that sold them 
the stock.  Thus, you may lose your investment.  Be cautious of newly issued 
penny stock.

    -  Your salesperson is not an impartial advisor but is paid to sell you 
the stock.  Do not rely on the salesperson, but seek outside advice before 
you buy any stock.  If you have problems with a salesperson, contact the 
firm's compliance officer or the regulators listed below.

                             Information You Should Get.

    -  Before you buy penny stock, federal law requires your salesperson to 
tell you the "offer" and the "bid" on the stock, and the "compensation" the 
salesperson and the firm receive for the trade.  The firm also must mail a 
confirmation of these prices to you after the trade.

    -  You will need this price information to determine what profit, if any, 
you will have when you sell your stock.  The offer price is the wholesale 
price at which the dealer is willing to sell stock to other dealers.  The bid 
price is the wholesale price at which the dealer is willing to buy the stock 
from the other dealers.  In its trade with you, the dealer may add a retail 
charge to these wholesale prices as compensation (called a "markup" or 
"markdown").

    -  The difference between the bid and the offer price is the dealer's 
"spread."  A spread that is large compared with the purchase price can make a 
resale of a stock very costly.  To be profitable when you sell, the bid price 
of your stock must rise above the amount of this spread and the compensation 
charged by both your selling and purchasing dealers.  If the dealer has no 
bid price, you may not be able to sell the stock after you buy it, and may 
lose your whole investment.

                                         II-1
<PAGE>



                 Brokers' Duties And Customer's Rights And Remedies.
                                           
    -  If you are a victim of fraud, you may have rights and remedies under 
state and federal law.  You can get the disciplinary history of a salesperson 
or firm from the NASD at 1-800-289-9999, and additional information from your 
state securities official, at the North American Securities Administrators 
Association's central number: (202) 737-0900.  You also may contact the SEC 
with complaints at (202) 272-7440.

                                 FURTHER INFORMATION

THE SECURITIES BEING SOLD TO YOU HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE 
SECURITIES AND EXCHANGE COMMISSION.  MOREOVER, THE SECURITIES AND EXCHANGE 
COMMISSION HAS NOT PASSED UPON THE FAIRNESS OR THE MERITS OF THIS TRANSACTION 
NOR UPON THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED IN ANY 
PROSPECTUS OR ANY OTHER INFORMATION PROVIDED BY AN ISSUER OR A BROKER OR 
DEALER.

Generally, penny stock is a security that:
         - is priced under five dollars;
         - is not traded on a national stock exchange or on NASDAQ (the NASD's
    automated quotation system for actively traded stocks);
         - may be listed in the "pink sheets" or the NASD OTC Bulletin Board;
    and/or
         - is issued by a company that has less than $5 million in net tangible
    assets and has been in business less than three years, or by a company that
    has under $2 million in net tangible assets and has been in business for at
    least three years, or by a company that has revenues of $6 million for 3
    years.

Use caution when investing in penny stocks:

(1) Do not make a hurried investment decision.  High-pressure sales 
techniques can be a warning sign of fraud.  The salesperson is not an 
impartial advisor, but is paid for selling stock to you.  The salesperson 
also does not have to watch your investment for you.  Thus, you should think 
over the offer and seek outside advice.  Check to see if the information 
given by the salesperson differs from other information you may have.  Also, 
it is illegal for salespersons to promise that a stock will increase in value 
or is risk-free, or to guarantee against loss.  If you think there is a 
problem, ask to speak with a compliance official at the firm and, if 
necessary, any of the regulators referred to in this statement.

(2) Study the company issuing the stock.  Be wary of companies that have no 
operating history, few assets, or no defined business purpose.  These may be 
sham or "shell" corporations.  Read the prospectus for the company carefully 
before you invest.  Some dealers fraudulently solicit investors' money to buy 
stock in sham companies, artificially inflate the stock prices, then cash in 
their profits before public investors can sell their stock.

                                         II-2
<PAGE>



(3) Understand the risky nature of these stocks.  You should be aware that 
you may lose part or all of your investment.  Because of large dealer 
spreads, you will not be able to sell the stock immediately back to the 
dealer at the same price it sold the stock to you.  In some cases, the stock 
may fall quickly in value.  New companies, whose stock is sold in an "initial 
public offering," often are riskier investments.  Try to find out if the 
shares the salesperson wants to sell you are part of such an offering.  Your 
salesperson must give you a "prospectus" in an initial public offering, but 
the financial condition shown in the prospectus of new companies can change 
very quickly.

(4) Know the brokerage firm and the salespeople with whom you are dealing. 
Because of the nature of the market for penny stock, you may have to rely 
solely on the original brokerage firm that sold you the stock for prices and 
to buy the stock back from you.  Ask the National Association of Securities 
Dealers, Inc. (the "NASD") or your state securities regulator, which is a 
member of the North American Securities Administrators Association, Inc. (the 
"NASAA"), about the licensing and disciplinary record of the brokerage firm 
and the salesperson contacting you.  The telephone numbers of the NASD and 
NASAA are listed on the first page of this document.

(5) Be cautious if your salespersons leaves the firm.  If the salesperson who 
sold you the stock leaves his or her firm, the firm may reassign your account 
to a new salesperson.  If you have problems, ask to speak to the firm's 
branch office manager or a compliance officer.  Although the departing 
salesperson may ask you to transfer your stock to his or her new firm, you do 
not have to do so. Get information on the new firm.  Be wary of requests to 
sell your securities when the salesperson transfers to a new firm.  Also, you 
have the right to get your stock certificate from your selling firm.  You do 
not have to leave the certificate with that firm or any other firm.

                                     YOUR RIGHTS

Disclosures to you.  Under penalty of federal law, your brokerage firm must 
tell you the following information at two different times -- before you agree 
to buy or sell a penny stock and after the trade, by written confirmation:

    -  The bid and offer prices quotes for penny stock, and the number of 
shares to which the quoted prices apply.  The bid and offer quotes are the 
wholesale prices at which dealers trade among themselves.  These prices give 
you an idea of the market value of the stock.  The dealer must tell you these 
price quotes if they appear on an automated quotation system approved by the 
SEC.  If not, the dealer must use its own quotes or trade prices.  You should 
calculate the spread, the difference between the bid and offer quotes, to 
help decide if buying the stock is a good investment.

    A lack of quotes may mean that the market among dealers is not active.  
It thus may be difficult to resell the stock.  You should be aware that the 
actual price charged to you for the stock may differ from the price quoted to 
you for 100 shares.  You should therefore determine, before you agree to a 
purchase, what the actual sales price (before the markup) will be for the 
exact number of shares you want to buy.

                                         II-3
<PAGE>



    -  The brokerage firm's compensation for the trade.  A markup is the 
amount a dealer adds to the wholesale offer price of the stock and a markdown 
is the amount it subtracts from the wholesale bid price of the stock as 
compensation. A markup/markdown usually serves the same role as a broker's 
commission on a trade.  Most of the firms in the penny stock market will be 
dealers, not brokers.

    -  The compensation received by the brokerage firm's salesperson for the 
trade.  The brokerage firm must disclose to you, as a total sum, the cash 
compensation of your salesperson for the trade that is known at the time of 
the trade.  The firm must describe in the written confirmation the nature of 
any other compensation of your salesperson that is unknown at the time of the 
trade.

In addition to the items listed above, your brokerage firm must send to you:

    -  Monthly account statements.  In general, your brokerage firm must send 
you a monthly statement that gives an estimate of the value of each penny 
stock in your account, if there is enough information to make an estimate.  
If the firm has not bought or sold any penny stocks for your account for six 
months, it can provide these statements every three months.

    -  A Written Statement of Your Financial Situation and Investment Goals. 
In general, unless you have had an account with your brokerage firm for more 
than one year, or you have previously bought three different penny stocks 
from that firm, your brokerage firm must send you a written statement for you 
to sign that accurately describes your financial situation, your investment 
experience and your investment goals, and that contains a statement of why 
your firm decided that penny stocks are a suitable investment for you.  The 
firm also must get your written consent to buy the penny stock.

Legal remedies.  If penny stocks are sold to you in violation of your rights 
listed above, or other federal or state securities laws, you may be able to 
cancel your purchase and get your money back.  If the stocks are sold in a 
fraudulent manner, you may be able to sue the persons and firms that caused 
the fraud or damages.  If you have signed an arbitration agreement, however, 
you may have to pursue  your claim through arbitration.  You may wish to 
contact an attorney.  The SEC is not authorized to represent individuals in 
private litigation.

However, to protect yourself and other investors, you should report any 
violations of your brokerage firm's duties listed above and other securities 
laws to the SEC, the NASD, or your state securities administrator at the 
telephone numbers on the first page of this document.  These bodies have the 
power to stop fraudulent and abusive activity of salespersons and firms 
engaged in the securities business.  Or you can write to the SEC at 450 Fifth 
Street, N.W., Washington, D.C.  20549; the NASD at 1735 K Street, N.W., 
Washington, D.C. 20006; or NASAA at 555 New Jersey Avenue, N.W., Suite 750, 
Washington, D.C. 20001.    NASAA will give you the telephone number of your  
state's securities agency.  If there is any disciplinary record of a person 
or a firm, the NASD, NASAA or your state securities regulator will send you 
this information if you ask for it.

                                         II-4
<PAGE>



                                  MARKET INFORMATION

The market for penny stocks.  Penny stocks usually are not listed on an 
exchange or quoted on the NASDAQ system.  Instead, they are traded between 
dealers on the telephone in the "over-the-counter" market.  The NASD's OTC 
Bulletin Board also will contain information on some penny stocks.  At times, 
however, price information for these stocks is not publicly available.

Market domination.  In some cases, only one or two dealers, acting as "market 
makers," may be buying or selling a given stock.  You should first ask if a 
firm is acting as a broker (your agent) or as a dealer.  A dealer buys stock 
itself to fill your order or already owns the stock.   A market maker is a 
dealer who holds itself out as ready to buy and sell stock on a regular 
basis.  If the firm is a market maker, ask how many other market makers are 
dealing in the stock to see if the firm (or group of firms) dominates the 
market.  When there are only one or two market makers, there is a risk that 
the dealer or group of dealers may control the market in that stock and set 
prices that are not based on competitive forces.  In recent years, some 
market makers have created fraudulent markets in certain penny stock, so that 
stock prices rose suddenly, but collapsed just as quickly, at a loss to 
investors.

Mark-ups and mark-downs.  The actual price that the customer pays usually 
includes the mark-up or mark-down.  Markups and markdowns are direct profits 
for the firm and its salespeople, so you should be aware of such amounts to 
assess the overall value of the trade.

The "spread."  The difference between the bid and offer price is the spread. 
Like a mark-up or mark-down, the spread is another source of profit for the 
brokerage firm and compensates the firm for the risk of owning the stock.  A 
large spread can make a trade very expensive to an investor.  For some penny 
stock, the spread between the bid and offer may be a large part of the 
purchase price of the stock.  Where the bid price is much lower than the 
offer price, the market value of the stock must rise substantially before the 
stock can be sold at a profit.  Moreover, an investor may experience 
substantial losses if the stock must be sold immediately.

         Example: If the bid is $0.04 per share and the offer is $0.10 per
    share ,the spread (difference) is $0.06, which appears to be a small
    amount.  But you would lose $0.06 on every share that you bought for $0.10
    if you had to sell that stock immediately to the same firm.  If you had
    invested $5,000 at the $0.10 offer price, the market maker's repurchase
    price, at $0.04 bid, would be only $2,000; thus you would lose $3,000, or
    more than half of your investment, if you decided to sell the stock.  In
    addition, you would have to pay compensation (a "mark-up," "mark-down" or
    commission) to buy and sell the stock.

In addition to the amount of the spread, the price of your stock must rise 
enough to make up for the compensation that the dealer charged you when it 
first sold you the stock.  Then, when you want to resell the stock, a dealer 
again will charge compensation, in the form of a markdown.  The dealer 
subtracts the markdown from the price of the stock when it buys the stock 
from you.  Thus, to make a profit, the bid price of your stock must rise 
above the amount of the original spread, the markup 

                                         II-5
<PAGE>

and the markdown.

Primary offerings.  Most penny stocks are sold to the public on an ongoing 
basis.  However, dealers sometimes sell these stocks in initial public 
offerings.  You should pay special attention to stocks of companies that have 
never been offered to the public before, because the market for these stocks 
is untested.  Because the offering is on a first-time basis, there is 
generally no market information about the stock to help determine its value.  
The federal securities laws generally require broker-dealers to give 
investors a "prospectus," which contains information about the objectives, 
management and financial condition of the issuer.  In the absence of market 
information, investors should read the company's prospectus with special care 
to find out if the stocks are a good investment.  However, the prospectus is 
only a description of the current condition of the company.  The outlook of 
the start-up companies described in a prospectus often is very uncertain.

For more information about penny stocks, contact the Office of Filings, 
Information and Consumer Services of the U.S. Securities and Exchange 
Commission, 450 Fifth Street, N.W., Washington, D.C.  20549, (202) 272-7440. 

                                         II-6
<PAGE>

                                                                    APPENDIX III













                                    HOULIHAN

                                FAIRNESS OPINION









                                     III-1

<PAGE>

                          HOULIHAN VALUATION ADVISORS
- --------------------------------------------------------------------------------
                        VALUATION & CAPITAL CONSULTANTS

   
<TABLE>

<S>                                  <C>

LOS ANGELES
2029 Century Park East
Suite 2890
Los Angeles, CA 90067
(310) 859-8990
Toll Free (800) 977-8099             April 18, 1997

                                     To the Board of Directors
ORANGE COUNTY                        of Heartland  Communications & Management, Inc.
650 Town Center Drive                
Suite 660                            We understand that Heartland Communications & Management, Inc. (hereinafter
Costa Mesa, CA 92626                 sometimes referred to as "HCMT" or the "Company"), a development stage company, is
(714) 668-0171                       offering up to 4,000,000 shares of common stock in an initial public offering ("IPO") for a
                                     price of $5.00 per share (the "Offering Price"). The existing capitalization of the
                                     Company Consists of 6,128,400 shares issued with 1,326,811 shares outstanding. The
SAN FRANCISCO                        4,801,589 difference between shares issued and shares outstanding relates to shares
444 Market Street                    placed in escrow as a result of a one for 4.6190302 share reverse stock split. Shares held
15th Floor                           in escrow have no voting or dividend rights and will not only be released to existing
San Francisco, CA 94105              shareholders in annual increments over a six year period upon the occurence of HCMI
(415) 891-0853                       achieving certain minimum performance standards.

                                     The IPO is being made on a best-efforts basis and is subject to a $2,000,000 minimum and
SALT LAKE CITY                       a $20,000,000 maximum. The proceeds of the IPO will be used to fund contemplated
111 East Hamilton                    investments in certain ventures, including the National Sports Weekly ("NSW"), Xpress
Suite 1220                           Magazine for Teens ("Xpress"), the Heartland Radio Network ("HRN"), the Alvery
Salt Lake City, UT 84111             Bartlett Fund Management Co. ("ABFM"), and other unidentified communications
(801) 222-3200                       company acquisitions, as well as fund anticipated integrated communications management
                                     and marketing services. Only HRN, which in turn has certain contractual arrangements
                                     with ATB Productions, L.L.C. ("ATB"), has any current operations. All other potential
DENVER                               investments and ventures identified to date are only developmental options.
1200 17th Street
Suite 7630                           The Board of Directors of the Company has requested our opinion (the "Opinion") as to
Denver, CO 80202                     the fairness of the Offer Price from a financial point of view to the public shareholders of
(303) 572-1400                       the Company.

                                     In connection with this Opinion, we have made such reviews, analyses and inquiries as
CHICAGO                              necessary and appropriate under the circumstances. Among other things, we have:
79 South La Salle Street
Suite 1126                           1)  reviewed a draft of the Heartland Communications & Management, Inc.
Chicago, IL 60603                        Prospectus, dated April __, 1997;
(312) 739-1303
                                     2)  visited HCMI's corporate headquarters in McClean, Virginia and met with certain
                                         members of the management of the Company to discuss the proposed operations,
ATLANTA                                  financial condition and future prospects of the Company;
1400 Circle 75 Parkway
Suite 1400
Atlanta, GA 30324
(770) 951-4810

</TABLE>

                                     III-2
    
<PAGE>
   

To The Board of Directors of                                              Page 2
Heartland Communications & Management, Inc.
April 18, 1997




3)  reviewed audited balance sheets for the Company as of March 27, 1996, the 
    date of formation, and the Company's unaudited financial statements for 
    the approximate six month period ended September 30, 1996, the latest 
    financial statements made available to us;

4)  reviewed audited financial statements for Heartland Capital Corporation 
    ("HCC"), the predecessor company to HCMI, for the approximate six month 
    period from June 23, 1994, the date of formation, to December 31, 1994 
    and for the year ended December 31, 1995, as well as HCC's unaudited 
    financial statements for the nine month period ended September 30, 1996, 
    the latest financial statements made available to us;

5)  reviewed financial forecasts and cash flow projections for HCMI, 
    including its existing operations and potential future projects, giving 
    effect to the IPO for the five year period following the close of IPO;

6)  reviewed the respective business plans for NSW, Xpress and ABFM;

7)  reviewed the National Sports Magazine Venture Amended and Restated 
    Agreement and the Teen Magazine Venture Amended and Restated Agreement by 
    and between Xpress Ventures, Inc., the licensor of the intellectual 
    property rights of NSW and Xpress, and HCMI, dated April 1, 1996, and the 
    Investment Agreement, dated May 17, 1996, by and between ABFM and HCMI;

8)  reviewed a draft of the Proxy Statement sent to existing shareholders, 
    dated January 16, 1997;

9)  reviewed certain publicly available financial data in relation to 
    comparable companies and the industries in which HCMI has existing and 
    proposed operations; and

10) conducted other such studies, analyses and inquiries as we have deemed 
    appropriate.

HCMI is in the early stage of development and has no history of operations. 
HCMI's operations to date have been primarily organizational and devoted to 
financial planning and raising capital. To the extent that the Company 
implements its business plan, the Company will be subject to risks inherent 
in a new business enterprise, including, among others, limited capital, 
uncertain market acceptance, and the potential inability to obtain financing. 
In addition, the Company's future success will depend upon many factors, 
including those which may be beyond its control and not predictable at this 
time. The Opinion expressed herein should not be construed by any party as 
investment advice nor does the Opinion address the Company's underlying 
business decision to effect the contemplated investments and transactions. An 
investment in HCMI is highly speculative and involves substantial risk and no 
assurances can be made that any of the proposed ventures will ever generate 
positive cash flow.

                                     III-3
    
<PAGE>
   

To The Board of Directors of                                              Page 3
Heartland Communications & Management, Inc.
April 18, 1997


Since HCMI is a development stage company and has a limited history of 
operations, we have necessarily relied on potential future operations and 
projected results. We have also relied upon and assumed, without independent 
verification, that the financial forecasts and projections provided to us 
have been reasonably prepared and reflect the best currently available 
estimates of the future financial results and condition of the Company. 
Projections and financial forecasts are subject to a number of factors and 
uncertainties which will cause actual results to differ from forecasted 
results, and such differences may be material. We have relied upon and 
assumed that the projections adequately reflect the amount of capital 
required to fully fund the various investment options.

Because of the need for capital to develop opportunities, our Opinion is 
necessarily based on the assumption that adequate capital is provided in the 
IPO to fully fund proposed operations. In order to adequately fund all 
proposed operations and avoid excessive dilution to public shareholders, the 
Company will need to raise substantially more than the minimum offering of 
$2,000,000.

We have not independently verified the accuracy and completeness of the 
information supplied to us with respect to the Company, and we assume no 
responsibility with respect to it. We further assume that there has been no 
material change in the Company's financial condition since the date of the 
most recent financial statements in our possession. We have not made any 
physical inspection or independent appraisal of any of the other properties 
or assets of the Company. Our opinion is necessarily based on business, 
economic, market and other conditions at the date of this letter.

Based upon the foregoing and in reliance thereon, it is our opinion that the 
Offer Price to the public shareholders is fair from a financial point of view.

This Opinion is furnished solely for the benefit of the addressees above and 
may not be relied upon by any other person without the express, written 
consent of Houlihan Valuation Advisors. This Opinion is delivered to you 
subject to the conditions, scope of engagement, limitations and understanding 
set forth in this Opinion and subject to the understanding that the 
obligations of HVA are solely corporate obligations, and no officer, 
director, employee, agent, shareholder or controlling person of HVA shall be 
subjected to any personal liability whatsoever to any person, nor will any 
such claim be asserted by or on behalf of the Company or affiliates.


HOULIHAN VALUATION ADVISORS
/s/ Houlihan Valuation Advisors


                                     III-4
    
<PAGE>

                                                                       EXHIBIT A

                     SUBSCRIPTION AGREEMENT AND POWER OF ATTORNEY

HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.
1320 Old Chain Bridge Road -- Suite 220
McLean, Virginia 22101

    By executing this Subscription Agreement and Power of Attorney 
(hereafter, the "Subscription Agreement") of Heartland Communications & 
Management, Inc. (hereafter, the "Company"), the undersigned purchaser 
(hereafter, the "Purchaser") hereby irrevocably subscribes for shares of 
common stock ("Shares") in the Company.  Purchaser herewith encloses the sum 
of $___________ ($5,000 initial minimum unless the Company accepts IRA 
accounts for less while additional purchases by existing Shareholders may be 
in the amount of $1,000 or more).  Subscriptions, whether checks or wire 
transfers, should be made payable to Heartland Communications & Management, 
Inc. -- Escrow Account.  If this Subscription Agreement is accepted, the 
Purchaser agrees to contribute the amount enclosed to the Company. 

    Purchaser represents that he, she or it has (i) a net worth of at least 
$100,000 (exclusive of home, furnishings and automobiles) or (ii)  a net 
worth (similarly calculated) of at least  $50,000 and an annual adjusted 
gross income of at least $25,000.  Certain states may impose greater net 
worth or net income requirements, as set forth in the attached Annex to this 
Subscription Agreement. Purchaser represents that he meets these financial 
requirements and that he is of legal age.  Purchaser is urged to review 
carefully the responses, representations and warranties he is making herein.  
Purchaser agrees that this subscription may be accepted or rejected in whole 
or in part by the Company in its sole and absolute discretion.

READ THIS PROSPECTUS CAREFULLY BEFORE YOU SUBSCRIBE.  CONTAINED HEREIN ARE 
DISCLOSURES CONCERNING VARIOUS RISKS, CONFLICTS, FEES AND EXPENSES RELATING 
TO OR TO BE PAID BY THE COMPANY.  YOU SHOULD BE AWARE THAT THE DISCLOSURES 
MADE MAY BE USED AS A DEFENSE IF PROCEEDINGS ARE BROUGHT BY SHAREHOLDERS 
RELATING TO THE COMPANY.

Representations and Warranties

    Purchaser makes the following representations and warranties in order to 
permit the Company to determine his suitability as a purchaser of Shares:

(1) The undersigned has received the Company's Prospectus and the exhibits 
thereto.

(2)   The undersigned acknowledges that he has received and read the attached 
Appendix II, Schedule 15G, "Important Information On Penny Stocks."

(3) The undersigned understands that the Company has made all documents 
pertaining to the transactions described in the Company's Prospectus 
available to the undersigned in making the decision to purchase the Shares 
subscribed for herein.

(4) The undersigned is reminded that:

    (a) The Shares are speculative investments, the purchase of which involves
    a high degree of risk of loss of the entire investment of the undersigned
    in the Company.

    (b) S/he is encouraged to discuss the proposed purchase with her/his
    attorney, accountant or a Purchaser Representative (as defined under the
    Securities Act of 1933, as amended) or take the opportunity to do so, and
    is satisfied that s/he has had an adequate opportunity to ask questions
    concerning the Company, the Shares and the offering described in the
    Prospectus.

                                       A-1

<PAGE>
                                           
    (c) No federal or state agency has passed upon the adequacy or accuracy of 
    the information set forth in the Prospectus or made any finding or
    determination as to the fairness of the investment, or any recommendation
    or endorsement of the Shares as an investment.

    (d) S/he must not be dependent upon a current cash return with respect to
    her/his investment in the Shares.  S/he understands that distributions are
    not required (and are not expected) to be made.

    (e) The Company is not a "tax shelter" and the specific tax consequences to
    her/him relative to as an investment in the Company will depend on her/his
    individual circumstances.

(5) If the Shares are being subscribed for by a pension or profit-sharing 
plan, the undersigned independent trustee represents that s/he has reviewed 
the plan's portfolio and finds (considering such factors as diversification, 
liquidity and current return and projected return of the portfolio) this 
purchase to be a prudent investment under applicable rules and regulations, 
and acknowledges that no representation is made on behalf of the Company that 
an investment in the Company by such plan is suitable for any particular plan 
or constitutes a prudent investment thereby.  Moreover, the undersigned 
independent trustee represents that s/he understands that income generated by 
the Company may be subject to tax, that s/he is authorized to execute such 
subscription on behalf of the plan or trust and that such investment is not 
prohibited by law or the plan's or trust's governing documents.

    The undersigned understands and agrees that this subscription may be 
accepted or rejected by the Company in whole or in part, in its sole and 
absolute discretion.  The undersigned hereby acknowledges and agrees that 
this Subscription Agreement shall survive (i) non-material changes in the 
transactions, documents and instruments described in the Prospectus, (ii) 
death or disability of the undersigned and (iii) the acceptance of this 
subscription by the Company.  By executing this Subscription Agreement below, 
the undersigned (i) acknowledge the accuracy of all statements and (ii) 
appoints the management of the Company to act as his true and lawful attorney 
to file any documents or take any action required by the Company to carry out 
its business activities.

    The foregoing information which the undersigned has provided to the 
Company is true and accurate as of the date hereof and shall be true and 
accurate as of the date of the undersigned's admission as a Shareholder.  If 
in any respect such representations, warranties or information shall not be 
true and accurate at any time prior to the undersigned's admission as a 
Shareholder, s/he will give written notice of such fact to the Company, 
specifying which representation, warranty or information is not true and 
accurate and the reason therefor.

By executing this Subscription Agreement, the undersigned certifies, under 
penalty of perjury:

(1) That the Social Security Number or Taxpayer Identification Number 
provided below is correct; and 

(2) That the IRS has never notified him that s/he is subject to 20% backup 
withholding, or has notified her/him that s/he is no longer subject to such 
backup withholding.  (Note: If this part (2) is not true in your case, please 
strike out this part before signing.)

(3) The undersigned is a U.S. citizen or resident, or is a domestic 
corporation, partnership or trust, as defined in the Internal Revenue Code of 
1986, as amended.  (Note: If this part (3) is not true in your case, please 
strike out this part before signing.)

(4) That the undersigned acknowledges and agrees that this information may be 
disclosed to the Internal Revenue Service by the Company and that any false 
statement contained herein is punishable by fine, imprisonment or both.  The 
undersigned will notify the Company within sixty (60) days of the date upon 
which any of the information contained herein becomes false or otherwise 
changes in a material manner, or the undersigned becomes a foreign person.  
The undersigned agrees to update this information whenever requested by the 
Company. Under penalties of perjury, the undersigned declares that the 
undersigned has examined the information contained herein and to the best of 
the undersigned's knowledge and belief, it is true, correct and complete, and 
that the undersigned has the authority to execute this Subscription Agreement.

                                       A-2

<PAGE>

     This Subscription Agreement and the representations and warranties 
contained herein shall be binding upon the heirs, executors, administrators 
and other successors of the undersigned.  If there is more than one signatory 
hereto, the obligations, representations, warranties and agreements of the 
undersigned are made jointly and severally.

The undersigned is the following kind of entity (please check):

________ Individual                    ________ IRA
________ Joint Account - JTWROS        ________ Pension Plan
________ Joint Account - TENCOM        ________ Trust
________ UGMA (Gift to Minor)          ________ Non-Profit Organization
________ Partnership                   ________ Employee of NASD member firm
________ Corporation                   ________ Other (Specify)

                                  Dated this ____ day of __________ of 199__


Mr./Ms.________________________________     ________________________________
       Purchaser's Name                     Social Security or Tax ID#

Mr./Ms.________________________________     ________________________________
       Name of Second Purchaser             Date of Birth of First Purchaser

________________________________________    (_______)________________________
Street Address of First Purchaser           Business Phone (Day)

________________________________________    (_______)________________________
City State and Zip Code                     Home Phone

                                                                               
________________________________________    _________________________________
Signature of First Purchaser                Signature of Second Purchaser
(Individual, Custodian or Officer or
 Partner of Entity)

NOTE:  If a joint subscription, please indicate whether joint tenants with 
right of survivorship (JTWROS) or tenants in common (TENCOM).  Each joint 
tenant or tenant in common must sign in the space provided.  If purchaser is 
a trust, partnership, corporation or other business association, the signing 
trustee, partner or officer represents and warrants that he/she/it has full 
power and authority to execute this Subscription Agreement on its behalf.  If 
Purchaser is a trust or partnership, please attach a copy of the trust 
instrument or partnership agreement.  If Purchaser is a corporation, please 
attach certified corporate resolution authorizing signature.

TO BE COMPLETED BY REGISTERED REPRESENTATIVE

The undersigned certifies that s/he has informed the Purchaser of all 
pertinent facts relating to the liquidity and marketability of the Shares as 
set forth in the Prospectus.  In addition, the undersigned has reasonable 
grounds to believe on the basis of information obtained from the Purchaser 
concerning his investment objectives, other investments, financial situation 
and needs, and any other information known by the undersigned, that:  (i) the 
Purchaser is or will be in a financial position appropriate to enable her/him 
to realize to a significant extent the benefits described in the Prospectus; 
(ii) the Purchaser has a fair market net worth sufficient to sustain the 
risks inherent in the Company, including losses of investment and lack of 
liquidity; and (iii) the Company is otherwise a suitable investment for the 
Purchaser.

                       Accepted by:

                       __________________________________________
                       _____________________, Authorized Officer
                       _____________________(Name of Registered Broker-Dealer)

                                       A-3

<PAGE>
   
                                       ANNEX TO
                                SUBSCRIPTION AGREEMENT
                                         AND 
                                  POWER OF ATTORNEY
                                           
                     HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.
                        SUPPLEMENTAL SUBSCRIPTION REQUIREMENTS


    The purchase of Shares in Heartland Communications & Management, Inc. may 
be made only by persons who have (i) a net worth of at least $100,000 
(exclusive of home, furnishings and automobiles) or (ii) net worth (similarly 
calculated) of at least $50,000 and an annual gross income of at least 
$25,000.  Subscribers in the following states, in which Shares may be 
qualified for sale, are subject to greater net worth (similarly calculated), 
annual income and other financial requirements as shown below:

    I understand that the investment requirements, as to net worth ("NW") 
(exclusive of home, furnishings and automobiles) and past and anticipated 
annual income ("AI") or annual taxable income ("TI") set forth below opposite 
the state in which I purchase, apply to my subscription:

California      $500,000  NW*  or   $250,000  NW*  and  $65,000   AI
Idaho           $500,000  NW*  or   $250,000  NW*  and  $65,000   AI
Iowa            $500,000  NW   or   $250,000  NW   and  $65,000   AI
Michigan        $100,000  NW*  or   $50,000   NW*  and  $25,000   AI
North Carolina  $225,000  NW   or   $60,000   NW   and  $60,000   AI
Oregon          $500,000  NW*  or   $250,000  NW*  and  $65,000   AI
Virginia        $100,000  NW   or   $50,000   NW   and  $50,000   AI

* In addition, my investment in Shares of the Company will represent no more 
than 10% of my net worth.

                                       A-4
    
<PAGE>


No dealer, salesperson or other individual has been authorized to give any 
information or to make any representations not contained in this Prospectus 
in connection with the offering covered by this Prospectus. If given or made, 
such information or representation must not be relied upon as having been 
authorized by the Company or the Managing Placement Agent.  This Prospectus 
does not constitute as an offer to sell, or a solicitation of an offer to 
buy, the common stock in any jurisdiction where, or to any person to whom, it 
is unlawful to make such offer or solicitation.  Neither the delivery of this 
Prospectus nor any sale made hereunder shall, under any circumstances, create 
an implication that there has not been any change in the facts set forth in 
this Prospectus or in the affairs of the Company since the date hereof.



                                  TABLE OF CONTENTS

Descriptive Title                                        Page
- -----------------                                        -----

Investment Requirements................................
Prospectus Summary.....................................
Summary Financial Data.................................
Pro Forma Financial....................................
Information............................................
Introductory Statement: Who Should Invest..............
Risk Factors...........................................
Conflicts Of Interest..................................
Fiduciary Responsibility Of The Company's Management...
The Company............................................
Selected Financial Data................................
Management's Discussion And Analysis Of Financial
 Condition And Results Of Operations...................
Application Of Proceeds................................
Absence Of Public Market And Dividend Policy...........
Capitalization.........................................
Dilution...............................................
Description Of Capital Stock...........................
Plan Of Distribution...................................
ERISA Considerations...................................
Legal Matters..........................................
Experts................................................
Available Information..................................
Appendix I (Financial Statements)......................
Appendix II (Schedule 15G, "Important Information
 On Penny Stocks").....................................
Appendix III (Fairness Opinion)........................
Exhibit A-Subscription Agreement AndPower Of Attorney..

   
                              $12,500,000 of Shares of 
                                     Common Stock

                                      HEARTLAND
                                    COMMUNICATIONS
                                  & MANAGEMENT, INC.
                                           





                                 ---------------------
                                      PROSPECTUS
                                 ---------------------





                               December _______, 1997

    
<PAGE>
                                    PART II

   
                    INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13. Other Expenses of Issuance and Distribution.

    Set forth below is an estimate of the approximate amount of the fees
and expenses paid by the Registrant and affiliates as described in the
Prospectus.
    

   
<TABLE>

                                                                            Approximate Amount
                                                                      ------------------------------
                                                                      Minimum (1)         Maximum(2)
   <S>                                                               <C>              <C>
    Securities and Exchange Commission
      registration fee . . . . . . . . . . . . . . . . . . . . . .   $     8,610       $     8,610
    Due diligence fee. . . . . . . . . . . . . . . . . . . . . . .        50,000            50,000
    Non-accountable expense reimbursements . . . . . . . . . . . .        40,000           250,000
    National Association of Securities
      Dealers, Inc. filing fee . . . . . . . . . . . . . . . . . .         2,500             2,500
    Printing expenses  . . . . . . . . . . . . . . . . . . . . . .        45,000            45,000
    Brokerage commissions  . . . . . . . . . . . . . . . . . . . .       160,000         1,000,000
    HCC indirect expense reimbursement(3). . . . . . . . . . . . .           -             412,500
    Accounting fees and expense. . . . . . . . . . . . . . . . . .        25,000           125,000
    Blue Sky filing fees . . . . . . . . . . . . . . . . . . . . .        16,250            16,250
    Legal (including Blue Sky) fees and expenses . . . . . . . . .        15,000           200,000
    Escrow expenses. . . . . . . . . . . . . . . . . . . . . . . .           750               750
    Miscellaneous expenses . . . . . . . . . . . . . . . . . . . .         1,890             1,890

         TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . .      $365,000       $ 2,112,500

</TABLE>
    

   
(1) Costs if the minimum amount of $2,000,000 is raised.
(2) Costs if the maximum amount of $12,500,000 is raised.
(3) HCC has incurred costs (both direct and indirect, such as salaries
and apportioned rent) relating to the Company's public offering.  By the
completion of the public offering, it is expected that such costs will
aggregate approximately $600,000. Those amounts have been charged to the
Company and are reflected as due to HCC in the Company's balance sheet. 
It is the intent of the Company to reimburse the net unpaid amount
thereof to HCC for these costs, or at least a portion thereof, as
reflected in the above table.

Item 14. Indemnification of Directors and Officers

    Reference is made to "Fiduciary Responsibility of the Company's
Management" and "Description of Capital Stock" contained in the
Prospectus relating to the indemnification of the Registrant's officers,
directors, stockholders, employees and affiliates.  The Registrant is
prohibited from indemnifying its affiliates for liabilities resulting
from violations or alleged violations of the Securities Act of 1933 or
any state securities laws in connection with the issuance or sale of the
shares of common stock, except in the case of successful defense of an
action in which such violations are alleged, and then only if a court
approved such 
    

                                     S-1-1

<PAGE>

   
indemnification after being apprised of relevant regulatory positions on
indemnification.

    Section 8 of the Managing Placement Agent Agreement (Exhibit 1.1 to
the Registration Statement) provides for the indemnification of the
Registrant and its affiliates by the Selling Agent(s), under certain
circumstances.  Section 7 of the Selected Dealer Agent(s) Agreement
(Exhibit 1.2 to the Registration Statement) provides for indemnification
of the Selling Agents and Registrant by the Additional Selling Agents
under certain circumstances.

Item 16. Financial Statements and Exhibits

(a)(1)   Financial Statements -- Included in Prospectus:

         (i)  Heartland Communications & Management, Inc.

              Independent Certified Public Accountants' Report.

              Balance Sheets as of December 31, 1996 and September 30,
              1997 (unaudited).

              Statements of Operations for the Period March 27, 1996
              (Date of Formation) through December 31, 1996, the period
              from March 27, 1996 (Date of Formation) through September
              30, 1996 (unaudited), the Nine Months Ended September 30,
              1997 (unaudited) and the Period March 27, 1996 (Date for
              Formation) through September 30, 1997 (unaudited).

              Statements of Changes in Shareholders' Equity for the
              Period March 27, 1996 (Date of Formation) through December
              31, 1996 and for the Nine Months Ended September 30, 1997
              (unaudited).

              Statement of Cash Flows for the Period March 27, 1996
              (Date of Formation) through December 31, 1996, the period
              from March 27, 1996 (date of formation through September
              30, 1996(unaudited), the Nine Months Ended September 30,
              1997 (unaudited) and the Period from March 27, 1996 (Date
              of Formation) through September 30, 1997 (unaudited).
              
              Notes to Financial Statements.

         (ii) Heartland Capital Corporation

              Independent Certified Public Accountants' Report.

              Balance Sheets as of December 31, 1995 and 1996 and
              September 30, 1997 (unaudited).

              Statements of Operations for the Period June 23, 1994
              (Date of Formation) through December 31, 1994, the Years
              Ended December 31, 1995 and 1996, the Nine Months Ended
              September 30, 1996 and 1997 (unaudited) and the Period
              June 23, 
    

                                     S-1-2

<PAGE>

   
              1994 (Date of Formation) through September 30, 1997
              (unaudited).

              Statements of Changes in Shareholders' Equity for the
              Period June 23, 1994 (Date of Formation) through December
              31, 1994, the Years Ended December 31, 1995 and 1996 and
              the Nine Months Ended September 30, 1997 (unaudited).

              Statements of Cash Flows for the Period June 23, 1994
              (Inception) through December 31, 1994, the Years Ended
              December 31, 1995 and 1996, the Nine Months Ended
              September 30, 1996 and 1997 (unaudited), and the Period
              June 23, 1995 (Date of Formation) through September 30,
              1997 (unaudited).

              Notes to Financial Statements.

         (iii)ATB Productions, L.L.C.

              Independent Certified Public Accountants Report

              Balance Sheets as of December 31, 1995 and 1996 and
              September 30, 1997 (unaudited).

              Statements of Operations for the Years Ended December 31,
              1995 and 1996, the Nine Months Ended September 30, 1996
              and 1997(unaudited) and the Period January 1, 1995 (Date
              of Formation) through September 30, 1997 (unaudited).

              Statement of Changes in Members' Capital (Deficit) for the
              Years Ended December 31, 1995 and 1996 and the Nine Months
              Ended September 30, 1997 (unaudited).

              Statements of Cash Flows for the Years Ended December 31,
              1995 and 1996, the Nine Months Ended September 30, 1996
              and 1997 (unaudited) and the Period January 1, 1995 (Date
              of Formation) through September 30, 1997 (unaudited).

              Notes to Financial Statements.
    


(a)(2)   Included Separately from Prospectus:  Consent of Independent
         Public Accountants.

             Schedules are omitted for the reason that all required
             information is contained in the financial statements included
             in the Prospectus.

(b)  Exhibits:

         1.1       Managing Placement Agent Agreement between the
                   Registrant and Northridge Capital Corporation.

         1.2       Form of Selected Dealer Agreement between Northridge
                   Capital Corporation and certain Additional Selling
                   Agents.

                                     S-1-3

<PAGE>


    *    3.1       Certificate of Incorporation.

    *    3.2       Amendments to Certificate of Incorporation.

    *    3.3       Bylaws of Registrant

    *    3.4       Form of stock certificate 

         3.5       Subscription Agreement and Power of Attorney
                   (attached to the Prospectus as Exhibit A).

         5.1       Opinion of Counsel as to the legality of the Shares.

    *    10.1      Executed Escrow Agreement among the Registrant, the
                   Selling Agent and George Mason Bank, McLean, Virginia
                   (the  Escrow Agent).

   
    *    10.2      Employment Agreement between Registrant and Gerald
                   Garcia. (No longer applicable since Mr. Garcia is no
                   longer Chairman and President and the terms of his
                   employment have materially changed;  see Exhibit
                   10.68.)
    

    *    10.3      Employment Agreement between Registrant and Michael
                   L. Foudy.

    *    10.4      Employment Agreement between Registrant and Bradford
                   W. Baker.

    *    10.5      Employment Agreement between Registrant and Bradley
                   B. Niemcek.

    *    10.6      Assignment Agreement between Registrant and Heartland
                   Capital Corporation.

    *    10.61     Amended and Restated Teen Magazine Venture Agreement
                   between Heartland Capital Corporation and Xpress
                   Ventures, Inc.

    *    10.611    License Agreement between Xpress Ventures, Inc. and
                   Gerald Garcia and Bradford W. Baker.

    *    10.62     Amended and Restated National Sports Magazine Venture
                   Agreement between Heartland Capital Corporation and
                   Xpress Ventures, Inc.

                                     S-1-4

<PAGE>


    *    10.63     Representation Agreement between Heartland Capital
                   Corporation and ATB Productions, L.L.C.

   
    *    10.64     Amended and Restated Agreement between Registrant and
                   Alvery Bartlett Fund Management Co. (no longer
                   applicable since such funding agreement has been
                   terminated -- see Exhibit 10.67).
    

    *    10.65     Revised Supplemental Solicitation Materials.

    *    10.66     Credit Agreement between Heartland Capital
                   Corporation and ATB Productions, L.L.C.

    *    10.67     Termination Agreement between Alvery Bartlett Fund
                   Management and Heartland Capital Corporation.

         10.68     Employment Agreement between Registrant and Gerald
                   Garcia (replacing the former Agreement, Exhibit
                   10.2). 

         10.69     Barter Trade Agreement between ICON International,
                   Inc. and Registrant.

         24.1      Consent of Counsel.

         24.2      Consent of Independent Certified Public Accountants.

    *    These exhibits were filed in the July 26, 1996 Registration
Statement and/or Pre-effective Amendment No. 1 thereto filed July 28,
1997 and, since changes thereto are not material, are not filed herewith
and are hereby incorporated by reference.

   
                                 UNDERTAKINGS
                                       
A.  Certificate

    The undersigned Registrant hereby undertakes to provide to the
underwriter at the closing specified in the underwriting agreements,
certificates in such denominations and registered in such names as
required by the underwriter to permit prompt delivery to each purchaser.

B.  Rule 415 Offering

    The undersigned Registrant hereby undertakes:

    (1)  To file, during any period in which offers or sales are being
         made, a post-effective amendment to this Registration Statement
         to: (i) include any prospectus required by Section 10(a) (3) of
         the Securities Act of 1933 (the "1933 Act"); (ii) reflect in
         the Prospectus any facts or events which, together, represent a
         fundamental change in the information in the Registration
         Statement; and (iii) include any additional or changed material
         information on the plan of distribution.
    

                                     S-1-5

<PAGE>

   
    (2)  For determining liability under the 1933 Act, treat each
         post-effective amendment as a new Registration Statement of the
         securities offered and the offering of the securities at the
         time to be the initial bona fide offering.

    (3)  File a post-effective amendment to remove form registration any
         of the securities that remain unsold at the end of the
         offering.

C.  Request for Acceleration of Effective Date

    The Registrant may elect to request acceleration of the effective
date of the Registration Statement under rule 461 of the 1933 Act.

D.  Indemnification

    Insofar as indemnification for liabilities arising under the 1933
Act may be permitted to directors, officers and controlling persons of
the Registrant pursuant to the foregoing provisions or otherwise,
Registrant has been advised that, in the opinion of the Securities and
Exchange Commission, such indemnification is against public policy as
expressed in the 1993 Act and is, therefore, unenforceable.

    In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the
Registrant in the successful defense of any action, suit or proceeding)
is asserted by such director, officer or controlling person in connection
with the securities being registered, the Registrant will, unless in the
opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question
whether such indemnification by it is against public policy as expressed
in the 1933 Act and will be governed by the final adjudication of such
issue.

E.  Rule 430A

    The undersigned Registrant will:

    (1)  For determining any liability under the Act, treat the
         information omitted from the form of prospectus filed as part
         of this Registration Statement in reliance upon Rule 430A and
         contained in the form of a Prospectus filed by the Registrant
         under Rule 424(b) (1) or (4) or 497 (h) under the Act as part
         of this Registration Statement as of the time the Commission
         declared it effective

    (2)  For any liability under the 1933 Act, treat each post-effective
         amendment that contains a form of the Prospectus as a new
         Registration Statement for the securities offered in the
         Registration Statement, and that the offering of the securities
         at that time as the initial bona fide offering of those
         securities.
    


                                     S-1-6

<PAGE>
   
                                  SIGNATURES
 
    Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it
meets all of the requirements for filing on Form S-1 and has duly caused
this Pre-Effective Amendment No. 2 to the Registration Statement to be
signed on its behalf by the Undersigned, thereunto duly authorized, in
the City of McLean, and State of Virginia, on the 28th day of November,
1997.
    

                        HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.

                        By: /s/ Michael L. Foudy                 
                              Michael L. Foudy, President

    Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following person in
his respective capacity as officer and/or director of the Registrant on
the date indicated.

   
    Signatures               Title                      Date
    ----------               -----                      ----

     /s/Michael L. Foudy     President, CEO           November 28, 1997
    --------------------     and Director
    Michael L. Foudy         


    /s/Bradford W. Baker     Treasurer                November 28, 1997
    --------------------
    Bradford W. Baker             

                        
    /s/Linda G. Moore        Assistant Treasurer,     November 28, 1997
    --------------------     Chief Financial and
    Linda G. Moore           Accounting Officer


    /s/ Ron Alexenburg       Director                 November 28, 1997
    --------------------
    Ron Alexenburg


    /s/ Thomas Burgum        Director                 November 28, 1997
    --------------------
    Thomas Burgum


    /s/Kirby Ralston         Director                 November 28, 1997
    --------------------
    Kirby Ralston


    /s/ B. Eric Sivertsen    Director                 November 28, 1997
    --------------------
    B. Eric Sivertsen
    

                                     S-1-7


<PAGE>
   
                                                                   EXHIBIT 1.1

                     HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.

                          MANAGING PLACEMENT AGENT AGREEMENT

                                  December ___, 1997
    

Northridge Capital Corporation
625 Colonial Park Drive -- Suite 102
Roswell, Georgia 30075

Gentlemen:

    Heartland Communications & Management, Inc. ("HCMI") hereby confirms its 
agreement with Northridge Capital Corporation (the "Selling Agent") as 
described as follows:

    Section 1.   Introduction.  HCMI desires to retain the Selling Agent as 
its best efforts managing placement agent in connection with the offering by 
HCMI of up to 2,500,000 shares of common stock, $.001 par value per share 
(the "Shares"), in connection with its proposed $12,500,000 public offering 
(the "Offering").   Specifically, the Selling Agent will act as managing 
placement agent on a best efforts basis for the sale of the Shares in the 
Offering.  By and through this Agreement, HCMI confirms the retention of the 
Selling Agent to assist in such capacity during the Offering.   

    The Form S-1 Registration Statement was filed July 26, 1996 with, and 
must be approved by, the Securities and Exchange Commission (the "SEC") which 
Registration Statement (and the related Prospectus) , as amended, must be 
declared effective by the SEC pursuant to the Securities Act of 1933 (the 
"Securities Act").   Copies of the Prospectus, as authorized for use and 
declared effective by the SEC, will be delivered to the Selling Agent 
promptly after the SEC Order of Effectiveness issues.  

    Unless otherwise defined herein, capitalized terms used herein shall have 
the same meanings ascribed to them in the Prospectus.

    Section 2.  Selling Agent.

         (a)  Appointment as Selling Agent.  HCMI hereby appoints the Selling 
Agent as its managing placement agent to offer and sell the Shares on a best 
efforts basis pursuant to the Prospectus and any amendments or supplements 
thereto, and in compliance with the terms and conditions thereof and of this 
Agreement.  Specifically, HCMI will offer exclusively through the Selling 
Agent, on a best-efforts basis, and/or selected dealers chosen by the Selling 
Agent, a minimum of four hundred thousand (2,500,000) Shares and a maximum of 
two million five hundred thousand (2,500,000) Shares at five dollars ($5) per 
share.  (Such commitment is subject to receipt of a fairness opinion 
described in Section 15, "Termination," and the Registration Statement being 

                                     1

<PAGE>

declared effective by the SEC.)  Subject to the $12,500,000 maximum during 
the Initial and Continuous Offering Period as defined in the Prospectus (up 
to 18 months from the Effective Date (defined below) of the Registration 
Statement and associated Prospectus), unless earlier terminated by HCMI, the 
Selling Agent will use its best efforts to sell the Shares at the $5.00 per 
share Selling Price.  All subscriptions for Shares will be deposited with 
George Mason Bank and maintained in the name of Heartland Communications & 
Management, Inc. -- Escrow Account  (hereafter the "Escrow Account") until 
such subscriptions are accepted at the end of the Initial Offering Period and 
during the Continuous Offering Period.  Funds in such Escrow Account will be 
held during the Initial Offering Period until the minimum subscription of 
$2,000,000 is accepted (at which time the funds will be released to HCMI as 
more fully described in the Prospectus).  If the $2,000,000 minimum is 
achieved during the Initial Offering Period, the Offering will continue at 
the election of HCMI and with the consent of the Selling Agent for up to 18 
months from the date of the Prospectus (the "Continuous Offering Period").

         HCMI authorizes the Selling Agent and the Selling Agent agrees to 
use its best efforts to offer and sell the Shares pursuant to the 
Registration Statement and Prospectus and in compliance with the terms and 
conditions thereof and of this Agreement.  The Selling Agent may appoint 
registered broker-dealers (the "Additional Selling Agents") to offer and sell 
Shares.  Commencing on the effective date (the "Effective Date") of the 
Registration Statement, the Selling Agent and the Additional Selling Agents 
(if any) will attempt to sell the Shares, at a price equal to $5.00 per 
share, for a period (such period, including any extension thereof as 
hereinafter provided, being herein called the "Initial Offering Period") of 
two (2) months from the Effective Date (or for a period of up to seven (7) 
additional months if extended by HCMI, unless all Shares having an aggregate 
Selling Price of $12,500,000 registered with the SEC have previously been 
subscribed for).

         If at least 400,000 Shares have been subscribed for and accepted 
during the Initial Offering Period, HCMI may, with the consent of the Selling 
Agent, continue to offer Shares at the $5.00 per share Selling Price during 
the balance (the "Continuous Offering Period") of this up to eighteen (18) 
month Offering Period.  The offering will terminate (i) if subscriptions for 
at least 400,000 shares have not been received within the Initial Offering 
Period as defined or (ii) at any time by written notice by HCMI to the 
Selling Agent, provided the Selling Agent is compensated for all sales 
accepted by HCMI.

         The Selling Agent may designate as an Additional Selling Agent (i ) 
any person who is a member of the National Association of Securities Dealers, 
Inc. (the "NASD") or (ii) any foreign person who is not a member of the NASD 
and who agrees that it will make no offer or sale of Shares within the United 
States, its territories or possessions or to persons who are U.S. citizens or 
residents, and in making offers and sales of Shares, will comply with the 
Rules of Fair Practice of the NASD including, but not limited to Sections 8, 
24, 25 and 36 of Article III to the NASD By-Laws, provided, that any such 
person as a condition to selection as an Additional Selling Agent, shall 
enter into a Selected Dealer Agreement substantially in the form attached as 
Exhibit A.

         (b)  Undertakings.  The Selling Agent will use its best efforts to 
find eligible persons to purchase the Shares on the terms stated herein and 
in the Prospectus and any amendments or supplements thereto.  It is 
understood that the Selling Agent has no commitment with regard to the sale 
of the Shares.  The Selling Agent represents that it will comply fully with 
all applicable laws 

                                     2

<PAGE>

and the rules of the NASD, the SEC and of state securities administrators of 
the several states and various other jurisdictions in which it offers to sell 
Shares.

         During this Offering Period, the Selling Agent will promptly upon 
receipt deliver all cash and checks received from subscribers for Shares to 
the Escrow  Agent for deposit in the  HCMI Escrow Account.  Such cash or 
checks will be accompanied by one executed copy of the Subscription Agreement 
and Power of Attorney for each subscription obtained, properly completed and 
executed in the form of Exhibit A to the Prospectus (the "Subscription 
Documents").  Promptly after receipt of the Subscription Documents by the 
Selling Agent, an interim receipt will be mailed by the Selling Agent to each 
subscriber for the amount deposited.  All subscription checks received during 
this Offering Period will be held in the Escrow Account until accepted at the 
Initial and each Subsequent Closing.

         Counsel for the Selling Agent shall make all required filings with 
the National Association of Securities Dealers, Inc. (the "NASD").  All 
corporate proceedings undertaken by HCMI and other legal matters which relate 
to the Offering and other related transactions shall be satisfactory in all 
material respects to counsel for the Placement Agent.  The Registration 
Statement and all amendments thereto shall be approved by counsel to the 
Selling Agent prior to filing with the SEC (which approval shall not be 
unreasonably withheld).

    Section 3.  Retention of the Selling Agent; Compensation; Sale and 
Delivery of the Shares.  Subject to the terms and conditions herein set 
forth, HCMI hereby engages the Selling Agent to (a) act as the Selling Agent 
in connection with the Offering and (b) to use its best efforts to solicit 
subscriptions and purchase orders for the Shares.  The Selling Agent is a 
registered broker-dealer and is a member of the National Association of 
Securities Dealers, Inc. (the "NASD").  

    The obligations of the Selling Agent pursuant to this Agreement shall 
continue through completion or termination of the Offering, but in no event 
shall extend later than eighteen (18) months from the Effective Date of the 
Registration Statement.  All fees due to the Selling Agent, but unpaid, will 
be payable at that time.

    The Selling Agent and any broker-dealer group assembled and managed by 
the Selling Agent shall transmit promptly all checks directly to the Escrow 
Agent after receipt by the Selling Agent or such Additional Selling 
Agent/broker-dealer.  If all conditions precedent to the consummation of the 
Offering are satisfied, the Escrow Agent agrees to issue or have issued the 
Shares sold in the Offering on the Initial Closing Date (as hereinafter 
defined) against payment to HCMI; provided, however, that the Initial (any 
Subsequent) Closing may not occur until the conditions specified in Section 8 
hereof shall have been complied with to the reasonable satisfaction of the 
Selling Agent and its counsel.  The release of Shares against payment 
therefor shall be made on the date and at the place acceptable to HCMI and 
the Selling Agent.  The date upon which HCMI shall release and deliver the 
Shares sold in the Offering in accordance with the terms hereof  relating to 
the Initial Offering Period is herein referred to as the "Initial Closing 
Date."  HCMI shall release and deliver the Shares sold during the Continuous 
Offering Period at each Subsequent Closing Date (typically at month-end or, 
if earlier, when subscriptions for at least $250,000 are accepted).

    The Selling Agent shall receive the following for its services hereunder 
at each closing:

                                     3

<PAGE>

    (i)   a selling commission of 8% of the gross subscriptions on all Shares
          sold (the parties hereto acknowledging that compensation payable to
          any member of the selling group shall be determined between the
          Selling Agent and each Additional Selling Agent/ selected dealer
          pursuant to individual Selected Dealer Agreement(s));

    (ii)  warrants as outlined in Section 4 below; and

    (iii) reimbursement for its expenses on a non-accountable basis in the
          amount of two percent (2 %) of gross proceeds of the Offering.

Except as provided above, all out-of-pocket expenses incurred by the Selling 
Agent in connection with the Offering, including travel, communications, 
postage and legal fees and expenses, will be absorbed by the Selling Agent. 
Nonetheless, the Company has agreed to pay a $50,000 due diligence fee on or 
before December ____, 1997 (but in no case later than when the Registration 
Statement is declared effective.)

    Other than as described as above, HCMI will pay all costs and expenses 
incident to the offering, sale and delivery of the Shares including, but not 
limited to, all fees and expenses of filing with regulatory agencies and the 
NASD; all Blue Sky fees and expenses; all auditing and accounting fees; all 
promotion (including those associated with "road shows" and related travel 
and entertainment) and printing costs, including costs of printing the 
Registration Statement and the placement agent documents, Blue Sky memoranda 
and as many Prospectuses as HCMI and the Selling Agent deem reasonably 
necessary; and, with the exclusion of Houlihan Evaluation Advisors, Inc., the 
cost and expenses of any other firm or professional service organization it 
may employ in connection with the advisory services set forth herein.

    Section 4.  Warrants.  Upon termination of the Offering, HCMI will sell 
to the Selling Agent Common Stock Purchase Warrants (the "Warrants") for an 
aggregate purchase price of one hundred dollars ($100), entitling the Selling 
Agent to purchase one share of HCMI's common stock for each ten Shares of 
common stock which have been sold in the Offering (i.e. for the minimum 
offering of 400,000 Shares, 40,000 warrants will be issued and, for the 
maximum offering of 2,500,000 Shares, 250,000 warrants will be issued).  The 
Warrants shall be nonexercisable for a period of twenty-four (24) months 
following the date of the definitive Prospectus.  However, if HCMI merges or 
reorganizes in such a way as to terminate the Warrants, the Warrants may be 
exercised immediately prior to such action.  The Warrants will be exercisable 
for a period of four (4) years, such period to commence twelve (12) months 
after the date of the definitive Prospectus and if the Warrants are not 
exercised during this term, they shall by their terms automatically expire.  
The exercise price of the Warrants shall be one hundred and sixty five 
percent (165%) of the per share offering price (for example, a $8.25 exercise 
price if the public offering price is $5).  HCMI will set aside and at all 
times have available sufficient number of Shares of its common stock to be 
issued upon the exercise of the Warrants to be sold to the Selling Agent.  
The Warrants will not be transferable to anyone for a period of twelve (12) 
months after the date of the definitive Prospectus, except to officers of the 
Selling Agent.

    In the event that the outstanding shares of common stock of HCMI are at 
any time increased or decreased or changed into or exchanged for a different 
number or kind of share or other security of HCMI or of another corporation 
through reorganization, merger, consolidation, liquidation, 

                                     4

<PAGE>

recapitalization, stock split, combination of shares or stock dividends 
payable with respect to such common stock, appropriate adjustments in the 
number and kind of such securities then subject to this Warrant shall be made 
effective as of the date of such occurrence so that the Selling Agent's 
position upon exercise will be the same as it would have been had it owned, 
immediately prior to the occurrence of such events, the common stock subject 
to this Warrant.  Such adjustment shall be made successively whenever any 
event listed above shall occur and HCMI will notify the Selling Agent of each 
such adjustment.  Any fraction of a share resulting from any adjustment shall 
be eliminated and the price per share of the remaining shares subject to this 
Warrant adjusted accordingly.

    Subject to the other provisions of this Warrant, the rights represented 
by this warrant may be exercised by (i) surrender of this Warrant at the 
principal executive office of HCMI (or such other office or agency of HCMI, 
as it may designate by notice in writing to HCMI  appearing on the books of 
HCMI);  (ii) payment to HCMI of the exercise price for the number of shares 
specified together with applicable stock transfer taxes, if any; and (iii) 
delivery to HCMI of a statement by the Selling Agent (in a form acceptable to 
HCMI and its counsel) that such shares are being acquired by the Selling 
Agent for investment and not with a view to their distribution or resale.  In 
lieu of any cash payment required for the exercise of this Warrant, unless 
otherwise prohibited by law, the Selling Agent shall have the right at any 
time and from time to time to exercise this Warrant in full or in part (i) by 
receiving from HCMI the number of shares of common stock otherwise issuable 
upon such exercise less the number of shares of common stock having an 
aggregate Current Market Price on the date of exercise equal to the exercise 
price per share multiplied by the number of shares for which this Warrant is 
being exercised and/or by delivering to HCMI the number of shares of common 
stock having an aggregate Current Market Price on the date of exercise equal 
to the exercise price multiplied by the number of shares of common stock for 
which this Warrant is being exercised.  The term "Current Market Price" shall 
mean (a) if the common stock is traded on the NASDAQ National Market ("NNM") 
or on a national securities exchange, the per share closing price of the 
common stock on the date of exercise of the Warrant or (b) if the common 
stock is traded in the over-the-counter market and not in the NNM or a 
national securities exchange, the average of the per share closing bid prices 
of the common stock on the thirty (30) consecutive trading days immediately 
preceding the date in question, as reported by the NASDAQ Small Cap Market 
(or an equivalent generally accepted reporting service if quotations are not 
reported on the NASDAQ Small Cap Market).  The closing price referred to in 
clause (a) above shall be the last reported sale price or, in case no such 
reported sale takes place on such day, the average of the reported closing 
bid and asked prices, in either case in the NNM or on the principal stock 
exchange on which the common stock is then listed.  For purposes of clause 
(b) above, if trading in the common stock is not reported by the NASDAQ Small 
Cap Market, the bid price referred to in said clause shall be the lowest bid 
price as reported in the NASDAQ Electronic Bulletin Board or, if not reported 
thereon, as reported in the "pink sheets" published by National Quotation 
Bureau, Incorporated and, if such Common Stock is not so reported, shall be 
the price of a share of common stock determined in good faith by HCMI's Board 
of Directors.

    Section 5.  Representations and Warranties of HCMI.  HCMI represents and
warrants to the Selling Agent that:

                                     5

<PAGE>

         (a)  The Registration Statement must be approved and the related 
Prospectus must be authorized for use and declared effective by the SEC 
before the Offering may commence.  On such date and at all times subsequent 
thereto, no order has been issued by the SEC or any other state or federal 
regulatory authority preventing or suspending the use of the Prospectus, and 
HCMI does not have any knowledge that any action by or before any such 
government entity revoking such approval or authorization is pending or 
threatened.

         (b)  The Prospectus and any marketing materials to be used in 
connection with the Offering authorized by HCMI for use in the Offering do 
not and will not, at any  relevant time hereto, contain any misstatements or 
untrue statement of a material factor or omit to state any material fact 
required to be stated therein or necessary to make the statements therein, in 
light of the circumstances under which they were made, not misleading; 
provided, however, that representations or warranties in this Section 4(b) 
shall not apply to statements or omissions made in reliance upon and in 
conformity with written information furnished to HCMI by the Selling Agent 
expressly regarding the Selling Agent for use in the Prospectus.

         (c)  The offer and sale of the Shares will be conducted in 
accordance with all  applicable laws, regulations, decisions and orders, 
including all terms, conditions, requirements and provisions precedent to the 
Offering imposed upon HCMI by the  SEC or any other regulatory authority.  To 
the best of HCMI's knowledge, no person has sought to obtain review of the 
final action of the SEC in approving the Registration Statement or the 
Prospectus and all prior sales of Shares were properly exempt from 
registration pursuant to Regulation D under the Securities Act of 1933.

         (d)  The Registration Statement, including the Prospectus contained 
in the Registration Statement (including any amendments or supplements 
thereto), comply in all material respects with the applicable regulations.

         (e)  HCMI is organized and validly exists as a Delaware corporation 
with full power and authority to conduct its business as described in the 
Prospectus.

         (f)  HCMI has all such power, authority, authorizations, approvals 
and orders necessary to enter into this Agreement, to carry out the 
provisions and conditions hereof and to issue and sell the Shares to be sold 
as provided herein.  The execution, delivery and performance of this 
Agreement have been duly and validly authorized by all necessary corporate 
action on the part of HCMI.  This Agreement is the valid, legal and binding 
agreement of HCMI enforceable in accordance with its terms subject to 
bankruptcy, insolvency, reorganization, moratorium or other laws affecting 
creditors' rights generally and the exercise of judicial discretion in 
accordance with general principles applicable to equitable and similar 
remedies (regardless of whether such enforceability is considered in a 
proceeding at law or equity, and except as to those provisions which may be 
limited by public policy).

         (g)  There is no litigation or pending governmental proceeding or, 
to the knowledge of HCMI, threatened against, or involving the properties of 
HCMI which individually or in the aggregate might materially and adversely 
affect the Offering, the performance of this 

                                     6

<PAGE>

Agreement or the condition (financial or otherwise), operations, business, 
assets or properties of HCMI.

         (h)  The financial statements which will constitute part of the 
Prospectus  will fairly present the financial condition, results of 
operations, changes in stockholders' equity and cash flows of HCMI  at the 
dates thereof and for the respective periods covered thereby and comply as to 
form in all material respects with generally accepted accounting principles.  
Such financial statements will be prepared in accordance with generally 
accepted accounting principles consistently applied through the periods 
involved, presenting fairly in all material respects the information required 
to be stated therein.

         (i)  Except as may otherwise be stated in the Prospectus as declared 
effective:  (i) there has been no material adverse change, financial or 
otherwise, in the condition of HCMI or in the earnings, capital or properties 
of such company whether or not arising in the ordinary course of business; 
(ii) there has been no material increase in any long-term debt of HCMI, nor 
has HCMI issued any securities or incurred any liability or obligation for 
borrowing other than in the ordinary course of business; and (iii) there have 
been no material transactions entered into by HCMI except with respect to 
those transactions entered into in the ordinary course of business.  The 
capitalization, liabilities, assets, properties and business of HCMI will 
conform in all material respects to the descriptions thereof contained in the 
Prospectus.  

         (j)  HCMI is not presently in breach of, or in default (nor has an 
event occurred which with notice or lapse of time or both would constitute a 
default) under any indenture, mortgage, deed of trust, note, bank loan or 
credit agreement or any other instrument or agreement to which HCMI is a 
party or by which any of its properties may be bound or affected, except for 
such breaches or defaults as will not have a material adverse effect on the 
business, operations or financial condition of HCMI.  

         (k)  Neither the execution and delivery of this Agreement, the 
incurrence of the obligations herein set forth, nor the consummation of the 
transactions herein contemplated will conflict with or constitute a breach of 
or default under, or result in the creation or imposition of any lien, charge 
or other encumbrance upon any of the properties or assets of HCMI pursuant 
to: (i) HCMI's articles of incorporation; (ii) any contract, lease, loan 
agreement, mortgage, note, indenture or other instrument to which HCMI is a 
party or by which it may be bound, or to which any of the properties or 
assets of HCMI are subject; or (iii) any applicable law, administrative 
regulation or administrative or court decree, except for such conflicts, 
breaches, defaults, liens, charges or other encumbrances which, with respect 
to (ii) and (iii) above, will not have a material adverse effect on the 
business, operations or financial condition of HCMI.

         (l)  Upon consummation of the Offering, the authorized, issued and 
outstanding equity capital of HCMI will be, in all material respects, as set 
forth in the Prospectus under the caption "Capitalization"; the Shares of 
HCMI have been duly authorized by all necessary action of HCMI, and shall, 
upon issuance thereof and payment therefor, be validly issued, fully paid and 
nonassessable and shall conform to the description thereof contained in the 
Prospectus and good title thereto shall be transferred by HCMI, free and 
clear of all claims, encumbrances, security interests and liens whatsoever; 
and the issuance of the Shares is not subject to preemptive rights.

                                     7

<PAGE>

         (m)  No approval or consent of any regulatory or supervisory or 
other public authority is required in connection with the execution and 
delivery of this Agreement or the issuance of the Shares by HCMI, except for 
the approval of the SEC, issuance of the "fairness letter" from the NASD and 
any necessary qualification or registration under the securities laws of the 
various states in which the Shares are offered and the expiration of any 
statutory waiting periods.

         (n)  Appropriate arrangements have been made for placing the funds 
received from subscriptions for Shares in the Escrow Account at George Mason 
Bank until the Initial and any Subsequent Closing Dates, with provision for 
refund to the purchasers in the event that the Offering is not completed for 
whatever reason or for delivery to HCMI at the Initial Closing Date.

         (o)  Prior to the Offering, HCMI has not:  (i) except as to the 
preferred stock by HCC, had any material dealings within the 12 months prior 
to the date hereof with any member of the NASD, or any person related to or 
associated with such member, other than discussions and meetings related to 
the proposed Offering and routine business activities; and  (ii) engaged any 
intermediary between the Selling Agent and HCMI in connection with the 
Offering of the Shares and no person is being compensated in any manner for 
such service.

    Section 6.  Covenants of HCMI.  HCMI covenants and agrees that:

         (a)  HCMI shall deliver to the Selling Agent, from time to time, 
such number of copies of the Prospectus as the Selling Agent may reasonably 
request. HCMI authorizes the Selling Agent to use the Prospectus in 
connection with the sale of the Shares.

         (b)  HCMI will not at any time file any amendment or supplement to 
the Registration Statement or the Prospectus without so notifying the Selling 
Agent before any such filing and without first providing the Selling Agent 
and its counsel adequate time to review and comment on such amendment or 
supplement prior to filing.

         (c)  HCMI will use its best efforts to cause any amendment or 
supplement to the Registration Statement to be approved by the SEC and will 
promptly upon receipt of any information concerning the events listed below 
notify the Selling Agent and confirm the notice in writing:  (i) when such 
amendment or supplement has been approved; (ii) of the receipt of any 
comments from the SEC or any other governmental entity for any amendment or 
supplement to the Registration Statement or for additional information; (iii) 
of the issuance by the SEC any other governmental entity of any order or 
other action suspending the Offering or the use of the Prospectus; or (iv) of 
the occurrence of any event mentioned in paragraph (d) below.

         (d)  If, during the period when the Prospectus is used in connection 
with the offer and sale of the Shares, any event relating to or affecting 
HCMI shall occur as a result of which it is necessary, in the reasonable 
opinion of counsel for the Selling Agent and in the reasonable opinion of 
counsel for HCMI, to amend or supplement the Prospectus in order to make the 
Prospectus not false or misleading in light of the circumstances existing at 
the time it is delivered to an offeree or a purchaser of the Shares, HCMI 
shall, at its expense, forthwith prepare and furnish to the Selling Agent a 
reasonable number of copies of amendment(s) or supplement(s) to the 
Prospectus which shall amend or supplement the Prospectus so that, as amended 
or supplemented, the Prospectus shall 

                                     8

<PAGE>

not contain an untrue statement of a material fact or omit to state a 
material fact necessary in order to make the statements therein, in light of 
the circumstances existing at the time the Prospectus is delivered to an 
offeree or a purchaser of the Shares, not misleading.  For the purposes of 
this subsection, HCMI shall furnish such information with respect to itself 
as the Selling Agent from time to time reasonably may request.

         (e)  HCMI will comply in all material respects with any and all 
terms, conditions, requirements and provisions with respect to the Offering 
and the transactions contemplated thereby imposed by the SEC.  During the 
periods when the Prospectus is required to be delivered, HCMI will comply, at 
its own expense, with all requirements imposed by the SEC, in each case as 
from time to time in force, in accordance with the provisions hereof and the 
Prospectus.

         (f)  HCMI shall take all reasonably necessary action to qualify or 
register the Shares for offer and sale under the securities laws of such 
jurisdictions as the Selling Agent and HCMI may mutually agree upon; 
provided, however, that HCMI shall not be obligated to qualify as a foreign 
corporation to do business under the laws of any such jurisdiction.  In each 
jurisdiction where such qualification or registration shall be affected, 
HCMI, unless the Selling Agent agrees that such action is not necessary or 
advisable in connection with the distribution of the Shares, shall file and 
make such statements or reports as are, or reasonably may be, required by the 
laws of each such jurisdiction.

         (g)  For a period of three (3) years from the date of this 
Agreement, HCMI shall furnish to the Selling Agent, as soon as available, a 
copy of its annual report to shareholders and, if HCMI is registered under 
the Securities Exchange Act of 1934, as amended (the "Exchange Act"), reports 
prepared pursuant to the Exchange Act (including, but not limited to, reports 
on Forms 10-K, 10-Q, 8-K and/or 8); and HCMI will furnish to the Selling 
Agent: (i) as soon as available, a copy of each report or definitive proxy 
statement of HCMI filed pursuant to the Exchange Act or mailed to 
shareholders; (ii) concurrently, a copy of any Schedule 13D filing made with 
the SEC with regard to HCMI's stock; and (iii) from time to time, such other 
public information concerning HCMI as the Selling Agent may reasonably 
request.

         (h)  HCMI intends to  use the net proceeds from the sale of the 
Shares in the manner set forth in the Prospectus under the caption 
"Application of Proceeds."

         (i)  HCMI will conduct its business in compliance in all material 
respects with all material applicable federal and state laws, rules, 
regulations, decisions, directives and orders including all decisions, 
directives and orders of the SEC.

         (j)  HCMI shall not deliver the Shares until it has satisfied or 
caused to be satisfied in all material respects each and every condition set 
forth in Section 9 hereof, unless such condition is waived in writing by the 
Selling Agent.

         (k)  No person has acted as a finder or investment advisor in 
connection with the transactions contemplated herein and will indemnify the 
Selling Agent with respect to any claim for any finder's fee in connection 
with the Offering.

                                     9

<PAGE>

         (l)  No officer or director of HCMI is a member of the NASD or an 
employee or associated member of the NASD.

         (m)  HCMI covenants that it has not promised or represented to any 
person that any part of the Shares will be directed or otherwise made 
available to them in connection with the proposed public offering.

         (n)  HCMI covenants that it has disclosed to the Selling Agent all 
potential conflicts of interest involving HCMI officers, directors, principal 
shareholders and/or employees and has disclosed all material conflicts of 
interest in the Prospectus.

         (o)  All documents and other information relating to HCMI's affairs 
will be made available upon request to the Selling Agent and its attorneys at 
the Selling Agent's office or at the office of the Selling Agent's attorney 
and copies of any such documents will be furnished upon request to the 
Selling Agent or its attorneys.

         (p)  HCMI will provide the Selling Agent with unaudited monthly 
financial data concerning HCMI from now until termination of the Offering.

         (q)  If required under applicable securities laws, HCMI will prepare 
and file a Registration Statement with the SEC under the Securities and 
Exchange Act of 1934, as amended, as soon as required.  HCMI agrees that for 
at least five (5) years after its common stock is registered under the 
Securities and Exchange Act of 1934, HCMI will issue to its shareholders, 
within forty-five (45) days after the end of HCMI's first three fiscal 
quarters, quarterly reports containing unaudited financial information.  HCMI 
and the Selling Agent shall, upon HCMI becoming eligible and provided that at 
least $12,000,000 has been achieved in the Offering, mutually agree upon on 
an exchange or NASDAQ listing. HCMI will within one hundred twenty (120) days 
from completion of the Offering apply for "listing" in Moody's 
Over-the-Counter manual and maintain such "listing" on a current basis.  HCMI 
shall obtain a CUSIP number for its certificate and shall engage a transfer 
agent acceptable to the Selling Agent.

         (r)  The properties owned or held under option by HCMI, the capital 
structure of HCMI immediately preceding the Offering, the contemplated 
dilution to the public investor , executive compensation and HCMI's business 
plan shall be acceptable to the Selling Agent (whose concurrence shall not be 
unreasonably withheld).  

         (s)  Any employee (including officers' and/or directors') incentive 
plan of whatever nature, presently contemplated, shall be fully disclosed in 
the Registration Statement and subject to the approval of the Selling Agent.

         (t)  Upon the initial closing of the Offering, HCMI shall proceed to 
expeditiously nominate to its Board of Directors two (2) nominees of the 
Selling Agent, whose backgrounds and experience shall be reasonably 
satisfactory to HCMI, to be placed upon HCMI's Board of Directors, not to 
exceed nine (9) persons.  HCMI shall exercise all available rights to 
facilitate the election of the Selling Agent nominees.  HCMI shall continue 
to nominate such Selling Agent nominees until HCMI has shown operating 
profits on an audited basis for two (2) consecutive years.

                                     10

<PAGE>

         (u)  The statements contained in the Registration Statement, as 
amended from time to time, will be in form and content satisfactory to the 
Selling Agent and to the Selling Agent's counsel, and will have been prepared 
and reported on by independent certified public accountants satisfactory to 
the Selling Agent.

         (v)  The Registration Statement and any amendments thereto will be 
submitted to the Selling Agent and to the Selling Agent's counsel as soon as 
possible.

         (w)  HCMI covenants that the content of any oral comments and copies 
of all comment letters from regulatory bodies shall immediately be supplied 
to the Selling Agent and its counsel.

         (x)  HCMI shall not obtain an effective date from the SEC or allow 
the Registration Statement (or any amendment) to become effective without 
prior approval of the Selling Agent.

         (y)  During the period of  the proposed Offering and for one (1) 
year from the date of the definitive Prospectus, HCMI will not sell, directly 
or indirectly (such as through options), any equity or long-term debt 
securities without the Selling Agent's prior written consent (which may not 
be unreasonably withheld).  The foregoing limitation shall not, however, 
preclude HCMI from obtaining bridge financing to fund specific activities 
discussed in the draft Prospectus occasioned by any delays in the SEC filing 
and the opportunity costs of not proceeding in a timely enough fashion, so 
long as mutually agreeable to the parties, and subject to any applicable 
regulatory approval.

         (z)  Prior to the effective date of the Registration Statement, HCMI 
will cause  each of its officers and directors and shareholders who own over 
five percent (5%) of HCMI's Shares outstanding prior to the effective date of 
the Registration Statement to enter into an undertaking to the Selling Agent 
pursuant to the terms of which each such person will agree not to sell any 
Shares owned directly or indirectly by him for twelve (12) months from the 
date of the definitive Prospectus without the Selling Agent's prior written 
consent.

         (aa) All investor leads resulting from the Offering shall be 
referred to the Selling Agent.

         (bb) HCMI's officers, directors and promoters will comply with the 
applicable blue sky requirements, including those pertaining to the escrow of 
Shares, provided such escrow shall in no event extend beyond a period of 
eighteen (18) months from the Effective Date of the Registration Statement.

         (cc) Subscriptions in escrow will be accepted or rejected by HCMI 
within 48 hours of deposit into escrow.

         (dd) As soon as practicable, HCMI shall make generally available to 
its security holders and to the Selling Agent an earnings statement which 
will comply with the provisions of Section 11(a) of the 1933 Act and Rule 
158(a) under the Act.

                                     11

<PAGE>

         (ee) HCMI will furnish to the Selling Agent copies of all reports to 
shareholders or filing with the SEC and NASD or stock exchanges or material 
press releases.

         (ff) HCMI will maintain, as necessary, a transfer agent and a 
registrar function (or engage a transfer agent and registrar) for the Shares.

         (gg) HCMI will not make any material amendments to any employment 
agreements with its executives for a period of two years after the effective 
date of the Registration Statement without the concurrence of the Selling 
Agent (which shall not be unreasonably withheld).

         (hh) HCMI shall, as soon as practicable, take all necessary and 
appropriate actions to be included in Standard & Poor's and Moody's Investor 
Services, Inc. manuals.

         (ii) Until termination of the offering, HCMI shall not, without the 
prior written consent of the Selling Agent, issue any press release, other 
than trade releases issued in the ordinary course of HCMI's operations.
    
    Section 7.  Selling Agent Representations and Warranties.  The Selling 
Agent represents and warrants to HCMI that:

         (a)  All references and information concerning the Selling Agent to 
be included in the Prospectus and supplied by the Selling Agent will be 
accurate in all material respects and, as to the Selling Agent, will not 
contain any misleading or untrue statement of a material fact or omit to 
state a material fact which is required to be made or is necessary to prevent 
the statements therein from being misleading.

         (b)  The Selling Agent is a corporation duly organized and validly 
existing under the laws of the state of its incorporation, is a member in 
good standing of the NASD and has full power and authority to act as 
marketing agent in the manner contemplated by this Agreement and as described 
in the Prospectus.

         (c)  The Selling Agent is in good standing and in compliance with 
all applicable broker-dealer registration requirements in any jurisdiction 
where the parties agree the Shares will be sold by it; and any use or 
distribution of the Prospectus or any other written communications prepared 
to accompany the Prospectus by the Selling Agent will comply with the terms 
and conditions set forth in the Prospectus, with the procedures set forth in 
this Agreement and with the Securities Act of 1933, as amended (the 
"Securities Act"), the Exchange Act, all applicable state securities laws and 
the rules and regulations promulgated under all such acts and laws and all 
applicable rules and regulations of the NASD.

         (d)  The Selling Agent has and will maintain all required 
governmental and regulatory approvals and licenses to perform its obligations 
under this Agreement and to act as described in the Prospectus, and the 
performance of its obligations under this Agreement and its acting as 
described in the Prospectus will not violate or result in a material breach 
of any provisions of either of its Articles of Incorporation or By-laws, or 
any agreement, order, law or regulation binding upon it.

                                     12

<PAGE>

         (e)  This Agreement has been duly and validly authorized, executed 
and delivered on behalf of the Selling Agent, and is a valid and binding 
agreement of the Selling Agent enforceable in accordance with its terms.

    Section 8.  Payment of Expenses.  HCMI shall bear all costs and expenses 
incident to the issuance, offer, sale and delivery of the Shares, including 
all expenses and fees incident to the filing of the Registration Statement 
with the SEC and the NASD, the costs and counsel fees of qualification under 
state securities laws, fees and disbursements of HCMI counsel and 
accountants, fees and expenses of the valuation firm for the fairness 
opinion, costs for preparing and printing the Registration Statement and cost 
of printing as many copies of the underwriting documents and Prospectuses and 
related exhibits as the Selling Agent may deem necessary, including all 
amendments and supplements to the Registration Statement.  In the unlikely 
event that blue sky work is undertaken by counsel to the Selling Agent, it 
shall be separately billed to HCMI and shall be the financial obligation of 
HCMI.  All other fees of Selling Agent's counsel shall be paid directly by 
the Selling Agent. Other than those specifically provided in Section 3, the 
Selling Agent will absorb all actual accountable out-of-pocket expenses 
arising out of, in connection with, and otherwise incident to, the Offering, 
including those related to any and all travel, communications, postage and 
legal fees and expenses.

    Section 9.  Conditions of  the Selling Agent's Obligations.  The 
obligations of the Selling Agent as provided herein shall be subject to the 
accuracy of the representations and warranties contained herein as of the 
date hereof and as of the Initial and any Subsequent Closing Date, to the 
accuracy of the statements of officers and directors of HCMI made pursuant to 
the provisions hereof, to the performance by HCMI of its obligations 
hereunder and to the following conditions:

         (a)  At the Initial and any subsequent Closing Date, HCMI will have 
completed the conditions precedent to, and shall have conducted the Offering 
in all material respects in accordance with the Registration Statement and 
all applicable laws, regulations, decisions and orders, including any and all 
terms, conditions, requirements and provisions precedent to the Offering 
imposed upon it by the SEC.

         (b)  At the Initial and any subsequent Closing Date, no order or 
other action suspending the approval of the Registration Statement or the 
consummation of the Offering shall have been issued or proceedings therefore 
initiated or, to the knowledge of any of the parties, threatened by the SEC 
or any state authority.

         (c)  At the Initial and any subsequent Closing Date, the Selling 
Agent shall receive a favorable opinion of Duncan, Blum & Associates, 
securities counsel for HCMI, dated the Initial Closing Date, addressed to the 
Selling Agent to the effect that:

              (i)  HCMI is organized and validly existing as a Delaware 
corporation with full power and authority to own its properties and conduct 
its business as described in the Prospectus.  HCMI's articles of 
incorporation comply in all material respects with Delaware law.

              (ii) HCMI has obtained all licenses, permits and other 
governmental authorizations currently required for the conduct of its 
business, except for those licenses, permits 

                                     13

<PAGE>

and authorizations which the failure to obtain would not have a material 
adverse effect on the business, operations or financial condition of HCMI.

              (iii)     The issuance and sale of the Shares have been duly 
and validly authorized by all necessary corporate action on the part of HCMI; 
and the Shares, when issued in accordance with the terms of the Prospectus 
and this Agreement, will be validly issued, fully paid, nonassessable and 
free of preemptive rights.

              (iv) The Shares conform to the description thereof contained in 
the Prospectus, and the Shares comply as to form in all material respects 
with applicable legal requirements.

              (v)  No further approval, authorization, consent or other order 
of any federal board or body besides the SEC is required in connection with 
the execution and delivery of this Agreement, the issuance and sale of the 
Shares and consummation of the Offering except for any necessary 
qualification or registration under the securities laws of the various states 
in which the Shares are to be offered.

              (vi) The execution and delivery of this Agreement have been 
duly and validly authorized by all necessary action on the part of HCMI; and 
this Agreement is a valid and binding obligation of HCMI, enforceable in 
accordance with its terms except that the enforceability of the obligations 
of HCMI may be subject to bankruptcy, insolvency, reorganization, moratorium 
or other laws affecting creditors' rights generally or the rights of 
creditors of a saving bank, the accounts of which are insured by the FDIC 
(including laws concerning fraudulent conveyance or fraudulent obligations) 
and the exercise of judicial discretion in accordance with general principles 
applicable to equitable and similar remedies (regardless of whether such 
enforceability is considered in a proceeding at law or equity) and except as 
to those provisions which may be limited by public policy, including 
provisions relating to the right of a party to obtain reimbursement of its 
attorneys' fees and litigation costs from another party, as to which such 
counsel need express no opinion, and except as to those provisions relating 
to indemnity or contribution for liabilities arising under the Securities 
Act, as to which such counsel need express no opinion.

              (vii)     There are no material, legal or governmental 
proceedings pending or threatened against HCMI; such counsel does not know of 
any statutes or regulations required to be described or disclosed in the 
Prospectus which are not so described or disclosed; and the description in 
the Prospectus of such statutes and regulations are accurate summaries 
thereof and fairly present the information required to be shown.

              (viii)    The statements in the Prospectus, insofar as they 
constitute statements of law or legal conclusions, have been prepared or 
reviewed by them and are materially correct.

              (ix) Based on certificates of officers and such investigation 
and verification as deemed appropriate, HCMI is presently not in breach of, 
or in default (nor has an event occurred which with notice or lapse of time 
or both would constitute a default) under any indenture, mortgage, deed of 
trust, note, bank loan or credit agreement or any other instrument or 
agreement to which HCMI is a party or by which any of its properties may be 
bound or affected, except for such breaches 

                                     14

<PAGE>

or defaults as will not have a material adverse effect on the business, 
operations or financial condition of HCMI; and HCMI is not in violation of 
any term or provision of its articles of incorporation or any judgment, 
government authorization, injunction, license, permit, decree, order, 
statute, rule, writ or regulation, except for such violations as will not 
have a material adverse effect on the business, operations or financial 
condition of HCMI.

              (x)  Neither the execution and delivery of this Agreement nor 
the incurrence of the obligations herein set forth will conflict with HCMI's 
articles of incorporation; (ii)  constitute a breach of or default under, or 
result in the creation or imposition of any lien, charge or other encumbrance 
upon any of the properties or assets of HCMI pursuant to any contract, lease, 
loan agreement, mortgage, note, indenture or other instrument known to such 
counsel to which HCMI is a party or by which it may be bound, or to which any 
of the properties or assets of HCMI are subject; or (iii)  conflict with any 
applicable law, administrative regulation or administrative or court decree, 
except for such conflicts, breaches, defaults, liens, charges or other 
encumbrances which, with respect to (ii) and (iii) above, will not have a 
material adverse effect on the business, operations or financial condition of 
HCMI.

              (xi) At the time that the Registration Statement became 
effective, the Registration Statement (as amended or supplemented) -- other 
than the financial statements, notes to financial statements, financial 
tables or other financial and statistical data as to which counsel need 
express no opinion -- complied as to form in all material respects with 
pertinent regulations. Based on conferences with and certificates of officers 
of HCMI, discussions with customers and vendors and other appropriate due 
diligence measures,  all material documents and exhibits relating to HCMI 
required to be filed with the Registration Statement (as amended or 
supplemented) have been so filed.  The description in the Registration 
Statement and the Prospectus of such documents and exhibits is accurate in 
all material respects and fairly presents the information required to be 
shown.  Nothing has come to such counsel's attention that caused counsel to 
believe that, at the date hereof, the Registration Statement or the 
Prospectus contained an untrue statement of a material fact relating to HCMI 
or omitted to state a material fact relating to HCMI required to be stated 
therein or necessary to make the statements therein not misleading, in light 
of the circumstances under which they were made.

         (d)  Counsel for the Selling Agent shall have been furnished such 
documents and opinions as they reasonably may require for the purpose of 
enabling them to review or pass upon the matters required by the Selling 
Agent, and for the purpose of evidencing the accuracy, completeness or 
satisfaction of any of the representations, warranties or conditions herein 
contained, including, but not limited to, resolutions of the Board of 
Directors of HCMI regarding the authorization of this Agreement and the 
transactions contemplated hereby.
    
         (e)  At the Initial and any subsequent Closing Date, the Selling 
Agent shall receive a certificate of the President and of the chief financial 
or accounting officer of HCMI, dated the Initial Closing Date, to the effect 
that: (i) they have carefully examined the Prospectus and, in their opinion, 
at the time the Prospectus became authorized for final use, it did not 
contain an untrue statement of a material fact or omit to state a material 
fact necessary in order to make the statements therein, in light of the 
circumstances under which they were made, not misleading; (ii) since the date 
the Prospectus became authorized for final use, no event has occurred which, 
in their opinion, should 

                                     15

<PAGE>

have been set forth in an amendment or supplement to the Prospectus which has 
not been so set forth, including specifically, but without limitation, any 
material adverse change in the condition, financial or otherwise, or in the 
earnings, capital or properties of HCMI and, the conditions set forth in this 
Section 8 have been satisfied; (iii) no order has been issued by the SEC to 
suspend the Offering or the authorization for final use of the Prospectus and 
no action for such purposes has been instituted or, to the best of their 
knowledge, threatened by such regulatory agencies; (iv) to the best of their 
knowledge, no person has sought to obtain review of the final action of the 
SEC approving the Registration Statement; and (v) all of the representations 
and warranties contained in Section 4 of this Agreement are true and correct, 
with the same force and effect as though expressly made on the Initial 
Closing Date.

         (f)  At or prior to the Initial Closing Date, the Selling Agent 
shall receive:  (i) a copy of the letter from the SEC declaring the 
Registration Statement effective; and (ii) a certified copy of HCMI's 
articles of incorporation.

         (g)  Concurrent with SEC effectiveness, the Selling Agent shall 
receive a letter from BDO Seidman,, LLP, certified public accountants, dated 
the date hereof and addressed to the Selling Agent: (i) confirming that BDO 
Seidman is a firm of independent public accountants within the meaning of 12 
C.F.R. Section 571.2(c)(3) under the Securities Act and no information 
concerning its relationship with or interests in HCMI is required to be 
disclosed in the Registration Statement, and stating in effect that in its 
opinion on the consolidated financial statements of HCMI for the years ended 
December 31, 1995, as included in the Prospectus and covered by their 
respective opinions included therein, comply as to form in all material 
respects with generally accepted accounting principles; (ii) stating in 
effect that, consistent with SAS 72 and after reading the latest available 
unaudited interim financial statements of HCMI, a reading of the minutes of 
the meetings of the Board of Directors and consultations with officers of 
HCMI responsible for financial and accounting matters, nothing came to its 
attention which caused it to believe that: (a) the unaudited financial 
statements included in the Prospectus, fail to comply as to form in any 
material respect with generally accepted accounting principles; (b) such 
unaudited financial statements are not in conformity with generally accepted 
accounting principles applied on a basis substantially consistent with that 
of the audited financial statements included in the Prospectus; or (c) during 
the period from the date of the latest unaudited consolidated financial 
statements included in the Prospectus to a specified date not more than five 
business days prior to the date hereof, there was any material increase in 
borrowing by HCMI.
    
         (h)  At the Initial Closing Date, BDO Seidman, LLP will deliver to 
the Selling Agent a letter in form and substance satisfactory to counsel for 
the Selling Agent dated the Initial Closing Date, confirming the statements 
made by them in the letter delivered by them pursuant to the preceding 
subsection as of a specified date not more than three (3) business days prior 
to the Initial Closing Date.

         (i)  At or prior to the Initial Closing Date, counsel to the Selling 
Agent shall have been furnished with such documents and opinions as they may 
reasonably require for the purpose of enabling them to evidence the accuracy 
or completeness of any of the representations or warranties, or the 
fulfillment of any of the conditions, herein contained; and all proceedings 
taken 

                                     16

<PAGE>

by HCMI in connection with the Offering and the sale of the Shares as herein 
contemplated shall be reasonably satisfactory in form and substance to the 
Selling Agent and its counsel.

         (j)  HCMI shall not have sustained, since the date of the latest 
audited financial statements,  any material loss or interference with its 
business from fire, explosion, flood or other calamity, whether or not 
covered by insurance, or from any labor dispute or court or governmental 
action, order or decree, otherwise than as set forth or contemplated in such 
statements, there shall not have been any material change in the consolidated 
long-term debt of HCMI or any change or any development involving a 
prospective material change in or affecting the general business affairs, 
management, financial position, stockholders' equity, cash flow or results of 
operations of HCMI, otherwise than as set forth or contemplated in such 
statements, the effect of which, in any such case described above, is in the 
reasonable judgment of the Selling Agent sufficiently material and adverse as 
to make it impracticable or inadvisable to proceed with the Offering or the 
delivery of the Shares on the terms and in the manner contemplated in the 
Prospectus.

    All such opinions, certificates, letters and documents shall be in 
compliance with the provisions hereof only if they are satisfactory, in their 
reasonable opinion, to the Selling Agent and its counsel.  Any certificates 
signed by an officer or director of HCMI and delivered to the Selling Agent 
or to counsel for the Selling Agent shall be deemed a representation and 
warranty by HCMI to the Selling Agent as to the statements made therein.  If 
any condition to the Selling Agent's obligations hereunder to be fulfilled 
prior to or at the Initial Closing Date is not so fulfilled, the Selling 
Agent may terminate this Agreement or, if the Selling Agent so elects, may 
waive any such conditions which have not been fulfilled or may extend the 
time of their fulfillment.

    Section 10.  No Right of First Refusal.  No right of first refusal 
attaches to this offering. 

    Section 11.  Registration Rights.  HCMI agrees that if, at any time it 
should file a Registration Statement with the SEC pursuant to the Securities 
Act, HCMI, will offer, at its own expense,  to the Selling Agent and its 
warrantholders the opportunity to register or qualify the warrants or shares 
of common stock issued upon exercise of the warrants as described in Section 
4 hereof.  This registration right is not applicable to a Registration 
Statement filed by HCMI on Form S-8 or Form S-4.

    Within the period commencing twelve (12) months and ending five (5) years 
after the date of the definitive Prospectus, HCMI agrees that (upon written 
request of the then holder(s) of at least 80% of the total warrants and/or 
common stock issued upon the exercise of the Warrants which were originally 
issued to the Selling Agent), it will file, no more than once, a Registration 
Statement and all necessary amendments thereto, under the Securities Act, 
registering the Shares of common stock underlying the Warrants.  HCMI agrees 
to use its best efforts to cause the above filing to become effective.  All 
expenses of such registration or qualification, including, but not limited 
to, legal, accounting and printing fees, will be borne by HCMI (up to 
$25,000). HCMI shall not be responsible for the cost of any separate counsel 
to review the Registration Statement on behalf of or to advise the selling 
shareholders.

    In addition to the rights above provided, HCMI will cooperate with the 
then holder(s) of the Warrants and common stock issued upon the exercise of 
the Warrants in preparing and signing any 

                                     17

<PAGE>

Registration Statement, in addition to the Registration Statement discussed 
above, required in order to sell or transfer the Shares of common stock 
issued upon the exercise of the Warrants and will supply all information 
required therefor, but such additional Registration Statement shall be at the 
then holder(s) cost and expense.

    Section 12.  Indemnification.  

         (a)  HCMI agrees to indemnify and hold harmless the Selling Agent 
and any of its directors, officers, employees, agents (including counsel) and 
affiliates who act on behalf of HCMI and in connection with the services 
called for under this Agreement, from and against any and all loss, cost, 
damage, claim liability or expense of any kind, including reasonable 
attorneys' fees and other expenses incurred in investigating, preparing to 
defend and defending any claim or claims; provided however, that any payments 
provided for in this Section 12 shall not be paid or payable by HCMI if the 
Selling Agent or any of its directors, officers, employees, agents or 
affiliates are found by a court to have been grossly negligent or to have 
acted in bad faith in performing the services which are the subject of this 
letter agreement.  This indemnity shall be in addition to any liability HCMI 
may have to the Selling Agent otherwise. If any action is brought against the 
Selling Agent which HCMI is obligated hereby to indemnify, then the Selling 
Agent promptly shall notify HCMI in writing of such action.  HCMI agrees 
promptly to notify the Selling Agent of the commencement of any litigation or 
proceedings against it or any of its officers or directors in connection with 
the sale of the Shares or in connection with the Prospectus.

         (b)  The Selling Agent agrees to indemnify and hold harmless HCMI, 
its directors and executive officers and each person, if any, who has control 
within the meaning of Section 15 of the Act or Section 20(a) of the Exchange 
Act, to the same extent as the foregoing indemnity from HCMI to the Selling 
Agent, but only with respect to any untrue or alleged untrue statement of a 
material fact or the omission or alleged omission of a material fact required 
to be stated or necessary to make not misleading any statements contained in 
the Prospectus in reliance upon, and in conformity with, written information 
furnished to HCMI with respect to the Selling Agent by or on the behalf of 
the Selling Agent expressly for use in the Prospectus or any materially 
misleading unwritten statement made to a purchaser of the Shares by any 
director or officer or any person employed by the Selling Agent.  If any 
action is brought against HCMI or any other person the Selling Agent is 
obligated hereby to indemnify, then such person promptly shall notify the 
Selling Agent in writing of such action.  The Selling Agent agrees promptly 
to notify HCMI of the commencement of any litigation or proceedings against 
the Selling Agent or any of its directors, officers or employees in 
connection with the sale of the Shares or in connection with the Prospectus.

         (c)  Each indemnified party shall give prompt written notice to each 
indemnifying party of any action, proceeding, claim (whether commenced or 
threatened), or suit instituted against it in respect of which indemnity may 
be sought hereunder, but failure to notify an indemnifying party promptly 
shall not relieve it from any liability which it may have on account of this 
Section 12 or otherwise.  An indemnifying party may participate at its own 
expense in the defense of such action.  In addition, if it so elects within a 
reasonable time after receipt of such notice, an indemnifying party, jointly 
with any other indemnifying parties receiving such notice, may assume the 
defense of such action with counsel chosen by it and approved by the 
indemnified parties that are defendants in such action, unless such 
indemnified parties reasonably object to such assumption on the ground that 
there 

                                     18

<PAGE>

may be legal defenses available to them that are different from or in 
addition to those available to such indemnifying party.  If an indemnifying 
party assumes the defense of such action, the indemnifying party shall not be 
liable for any fees and expenses of counsel for the indemnified parties 
incurred thereafter in connection with such action, proceeding or claim, 
other than reasonable costs of investigation.  In no event shall the 
indemnifying parties be liable for the fees and expenses of more than one 
separate firm of attorneys (and any special counsel that said firm may 
retain) for each indemnified party in connection with any one action, 
proceeding or claim or separate but similar or related actions, proceedings 
or claims in the same jurisdiction arising out of the same general 
allegations or circumstances.

    Section 13.  Contribution.  In order to provide for just and equitable 
contribution in circumstances in which the indemnity agreement provided for 
in Section 12 above is for any reason held to be unavailable to the Selling 
Agent, HCMI shall agree to contribute to the aggregate losses, liabilities, 
claims, damages, and expenses of the nature contemplated by Section 12 of 
this Agreement incurred by HCMI or the Selling Agent (i) in such proportion 
as is appropriate to reflect the relative benefits received by HCMI and the 
Selling Agent from the Offering of the Shares or (ii) if the allocation 
provided by clause (i) above is not permitted by applicable law, in such 
proportion as is appropriate to reflect not only the relative benefits 
referred to in clause (i) above but also the relative fault of HCMI in 
connection with the statements or omissions which resulted in such losses, 
claims, damages, liabilities or judgments, as well as any other relevant 
equitable considerations.  The relative benefits received by HCMI and the 
Selling Agent shall be deemed to be in the same proportions as the total 
proceeds from the Offering (before deducting expenses) received by HCMI to 
the total marketing and commission fees received by the Selling Agent under 
this Agreement.  The relative fault of HCMI and the Selling Agent shall be 
determined by reference to, among other things, whether the untrue or alleged 
untrue statement of a material fact or the omission to state a material fact 
relates to information supplied by HCMI or by the Selling Agent and the 
parties' relative intent, knowledge, access to information and opportunity to 
correct or prevent such statement or omission.

    HCMI and the Selling Agent agree that it would not be just and equitable 
if contribution pursuant to this Section 13 were determined by pro rata 
allocation or by any other method of allocation which does not take account 
of the equitable considerations referred to in the immediately preceding 
paragraph. The amount paid or payable by an indemnified party as a result of 
the losses, claims, damages, liabilities or judgments referred to in the 
immediately preceding paragraph shall be deemed to include, subject to the 
limitations set forth above, any legal or other expenses reasonably incurred 
by such indemnified party in connection with investigating or defending any 
such action or claim. Notwithstanding the provisions of this Section 13, the 
Selling Agent shall not be required to contribute any amount in excess of the 
amount by which fees owed the Selling Agent pursuant to this Agreement 
exceeds the amount of any damages which the Selling Agent has otherwise been 
required to pay by reason of such untrue or alleged untrue statement or 
omission or alleged omission.  No person guilty of fraudulent 
misrepresentation shall be entitled to contribution from any person who is 
not guilty of such fraudulent misrepresentation.

    Section 14.  Survival of Agreements, Representations and Indemnities.  
The respective indemnities of HCMI and the Selling Agent set forth in or made 
pursuant to this Agreement shall remain in full force and effect, regardless 
of any termination or cancellation of this Agreement or any 

                                     19

<PAGE>

investigation made by or on behalf of any of the parties hereto and the 
warranties of HCMI set forth in or made pursuant to this Agreement shall 
remain in full force and effect, regardless of any termination or 
cancellation of this Agreement or any investigation made by or on behalf of 
any of the parties hereto or any controlling person, and shall survive the 
termination date of this Agreement. Any legal representative, successor or 
assign of the Selling Agent or HCMI, and any such controlling person shall be 
entitled to the benefit of the respective agreements, indemnities, warranties 
and representations.

    Section 15.  Termination.

         (a)  The Selling Agent and HCMI shall each have the right to 
terminate this Agreement at any time prior to the Initial Closing Date if any 
domestic or international event or act or occurrence has materially 
disrupted, or in such party's good faith opinion will in the immediate future 
materially disrupt, the securities markets; or if trading on the New York 
Stock Exchange shall have been suspended for more than 24 hours, or minimum 
or maximum prices for trading shall have been fixed, or maximum ranges for 
prices for securities shall have been required, on the New York Stock 
Exchange, by the New York Stock Exchange or by the order of the Securities 
and Exchange Commission or any other governmental authority having 
jurisdiction; or if the United States shall have become engaged or continues 
to be engaged in a war or major hostilities if the effect of such war or 
hostilities, in such party's reasonable judgment, makes it impracticable or 
inadvisable to proceed with the offering; of the Shares on the terms and in 
the manner contemplated by the Prospectus; or if a banking moratorium has 
been declared by a state or federal authority; or if a moratorium in foreign 
exchange trading by major international banks or persons has been declared; 
or if HCMI shall have sustained a material loss by fire, flood, accident, 
hurricane, earthquake, threat, sabotage or other calamity or malicious act, 
whether or not covered by insurance, which in such party's good faith 
opinion, will make it inadvisable to proceed with the Offering, or if there 
shall have been such material adverse change in the condition or prospects of 
HCMI or the prospective market for the HCMI's securities as in such party's 
good faith opinion would make it inadvisable to proceed with the offering, 
sale or delivery of the Shares; or if in such party's good faith opinion the 
price for the Shares is not reasonable or equitable under then prevailing 
market conditions; or if any other party has breached in any material respect 
the representations, warranties or covenants contained in the Agreement.

         (b)  Selling Agent reserves the right in its uncontrolled discretion 
to determine whether the Offering can be successfully marketed through a 
placement agent group and may, without any obligation to HCMI, for any 
reason, including, without limiting the generality of the foregoing, market 
conditions (both those relating to securities and commodities generally and 
those relating to HCMI's stock) and the reaction of prospective members of 
the selling group to the proposed offering, decline to proceed further with 
the Offering.  If Selling Agent has terminated its services, any commitment 
relating to compensation (other than legal fees), advisor agreements, 
warrants and other executory rights shall become null and void.

         (c)  Should HCMI be unable to obtain blue sky clearance without 
significant suitability restrictions in the major proposed marketing 
jurisdictions, or NASD clearance or SEC effectiveness is not obtained on or 
before, March 31, 1998, the Selling Agent may elect to terminate the Offering.

                                     20

<PAGE>

         (d)  Should a mutually agreeable valuation firm independent of HCMI 
be unable to issue a fairness opinion confirming that the five dollar ($5) 
per share price to the public shareholders is fair, the Selling Agent may 
elect to terminate the Offering.

         (e)  If any party elects to terminate this Agreement as provided in 
this Section 15, the other parties shall be notified promptly by the party 
terminating this Agreement by telephone or telegram, confirmed by letter. 
 
    Section 16.    Notices.  All communications hereunder, except as herein 
otherwise specifically provided, shall be in writing and if sent to the 
Selling Agent shall be mailed, delivered or telegraphed and confirmed to 
Northridge Capital Corporation (with a copy to its counsel, Attn: John Ringo, 
Esq., 625 Colonial Park Drive -- Suite 201, Roswell, Georgia 30075).

    Section 17.    Parties.  HCMI shall be entitled to act and rely on any 
request, notice, consent, waiver or agreement purportedly given on behalf of 
the Selling Agent when the same shall have been given by the undersigned.  
The Selling Agent shall be entitled to act and rely on any request, notice, 
consent, waiver or agreement purportedly given on behalf of HCMI, when the 
same shall have been given by any officer.  This Agreement shall inure solely 
to the benefit of, and shall be binding upon, the Selling Agent and HCMI.

    Section 18.    Closings. The initial closing for the sale of the Shares 
shall take place on a business day to be agreed upon by the parties hereto at 
the offices of Duncan, Blum & Associates or such other location as mutually 
agreed upon by the Selling Agent and HCMI (the "Initial Closing Date"). 
Subsequent closings will occur during the Continuous Offering Period on the 
date that $250,000 in subscriptions are accepted or at each month-end, 
whichever first occurs (each constituting a "Subsequent Closing Date").   At 
each closing, HCMI shall deliver to the Selling Agent in next day funds the 
commissions due and owing to the Selling Agent as set forth herein and the 
opinions and certificates required hereby and other documents deemed 
reasonably necessary by the Selling Agent shall be executed and delivered to 
effect the sale of the Shares as contemplated hereby and pursuant to the 
terms of the Prospectus.

    Section 19.    Partial Invalidity.  In the event that any term, provision 
or covenant herein or the Registration Statement thereof to any circumstance 
or situation shall be invalid or unenforceable, in whole or in part, the 
remainder hereof and the Registration Statement of said term, provision or 
covenant to any other circumstance or situation shall not be affected 
thereby, and each term, provision or covenant herein shall be valid and 
enforceable to the full extent permitted by law.

    Section 20.    Construction.  This Agreement shall be construed in 
accordance with the laws of the State of Georgia.

    Section 21.    Counterparts.  This Agreement may be executed in separate 
counterparts, each of which when so executed and delivered shall be an 
original, but all of which together shall constitute but one and the same 
instrument.

                                     21

<PAGE>

    Section 22.  Entire Agreement.  This Agreement shall constitute the 
entire agreement of the parties and shall supersede any and all prior or 
contemporaneous understandings or arrangements with regard to the subject 
matter hereof.

    If the foregoing correctly sets forth the understanding between the 
Selling Agent and HCMI, please so indicate in the space provided below for 
that purpose, whereupon this letter shall constitute a binding agreement 
between us.

                             Very truly yours,


                             ______________________________
                             Michael L. Foudy
                             President and Chief Executive Officer
                             Heartland Communications & Management, Inc.


Accepted as of the date first written above      
NORTHRIDGE CAPITAL CORPORATION

                                  
By:                                                         
      Anthony John Negus, President 

                                     22




<PAGE>
                                                                     EXHIBIT 1.2

   
                            NORTHRIDGE CAPITAL CORPORATION
                              SELECTED DEALER AGREEMENT

                                  December___, 1997
    

[Insert Name
and Address of
Additional Selling Agent(s)]

Re: Heartland Communications & Management, Inc.

Ladies and Gentlemen:   

    Northridge Capital Corporation (the "Selling Agent") has agreed to serve as
exclusive lead placement agent, on a best efforts basis, in connection with the
offer and sale of the common stock (the "Shares") of Heartland Communications &
Management, Inc., a Delaware corporation ("HCMI").  Up to $12,500,000 Shares
shall be offered by the Selling Agent and a selected dealer group in this
offering (the "Offering").

    The Selling Agent has entered into a Managing Placement Agent Agreement
(the "Agency Agreement") dated November ___, 1997 with HCMI pursuant to which
the Selling Agent has agreed to use its best efforts to obtain subscribers for
the Shares.  A copy of such Agency Agreement has been furnished to you and is
hereby incorporated by reference; you understand the terms used in this
Agreement shall have the meanings ascribed to them in the Agency Agreement
and/or the Prospectus unless the context indicates otherwise.  As provided in
such Agency Agreement, HCMI has agreed that the Selling Agent may, in its
discretion, use the services of other members of the National Association of
Securities Dealers, Inc. (the "NASD") or of any foreign securities firm which is
eligible for membership in the NASD and which agrees to abide by the NASD Rules
of Fair Practice (collectively, "Additional Selling Agents"), in connection with
the offer and sale of the Shares.  You are invited to become one of the
Additional Selling Agents and, by your best efforts, to obtain subscribers for
the Shares in accordance with the Agency Agreement and the following terms and
conditions.

    All Shares, if any, will be offered to members of the general public,
subject to HCMI's right to reject such orders in whole or in part.  The offering
to the general public may include the sale by other members of the National
Association of Securities Dealers, Inc. (the "NASD"). Such members shall be part
of a selling group managed by the Selling Agent.  All purchases will be subject
to the maximum and minimum purchase limitations and other terms and conditions
described in the Prospectus. 

    All orders must include acceptable payment (or appropriate instructions
authorizing withdrawal of payment from one or more escrow accounts at the escrow
agent bank described in the Prospectus) and appropriate documentation including
a completed Subscription Agreement and Power of Attorney.   Deposits for the
purchase of Shares will earn interest (based upon the interest 

<PAGE>

rate received on the escrow account) from receipt of the payment by the Escrow
Agent (described in the Prospectus) to the date on which such sales of the
Shares are actually consummated.

    The Selling Agent has been advised by HCMI that the Prospectus was declared
effective by the Securities and Exchange Commission on November ___, 1997 (the
"Effective Date").  The Shares will be offered and sold on the terms and subject
to the conditions set forth herein and in the Prospectus.

    All Shares will be offered and sold at the same $5.00 price per share
Selling Price (as defined).  Following completion of the Initial Offering Period
(as defined) and until the end of this up to eighteen (18) month Offering
Period, subscribers must subscribe for and submit payments for a specific number
of shares at the Selling Price. 

    You are invited to become one of the selected dealers (a "Dealer") with
respect to the sale of the Shares, and by your confirmation hereof, you agree to
act in the capacity of a selected dealer and to use your best efforts to find
purchasers for the Shares in accordance with the following terms and conditions:

    1.   Solicitation and Solicitation Material; Best Efforts.

         a.  Solicitation and other activities by Dealer hereunder shall be
undertaken only in accordance with applicable laws and regulations and the terms
hereof.  Accompanying this letter is a copy of the Prospectus prepared by HCMI
for use in conjunction with the Offering and sale of the Shares.  Additional
copies of the Prospectus and of all amendments and supplements thereto will be
furnished to you by the Selling Agent in reasonable quantities upon your
request.  Dealer is not authorized to use any solicitation material other than
such Prospectus or such other material as may be provided by HCMI.  Any such
other material that is provided by HCMI is hereinafter referred to as
"Supplemental Literature."

         b.  Dealer agrees to use its best efforts to procure subscribers for
Shares during a period commencing current with the Effective Date and ending at
5:00 P.M., Eastern Time, on _____________, 1998, subject to an extension up to
_________, 1998, unless earlier terminated or extended at the option of HCMI.

    2.   Compensation.

         a.  As compensation for the services of Dealer in soliciting and
obtaining purchasers of the Shares,  unless otherwise agreed in writing by the
Selling Agent, Dealer will receive a selling concession equal to __% of the
aggregate subscription on Shares sold by Dealer.  Neither the Selling Agent nor
HCMI shall be responsible for any costs or expenses incurred by Dealer in
connection with the performance of Dealer's obligations under this Agreement. 
All such costs and expenses shall be borne by Dealer.

         b.  Dealer will not be entitled to receive compensation pursuant to
this Section 2 in any case in which it is determined by the Selling Agent that
(i) the solicitation by Dealer was made in violation of applicable law or the
terms of this Agreement; (ii) Dealer is not a member in good 

                                          2
<PAGE>

standing of (or an entity not properly exempt from membership in) the National
Association of Securities Dealers, Inc. (the "NASD") or a licensed broker-dealer
in good standing under applicable laws at the time compensation would otherwise
be payable to Dealer hereunder; or (iii) Dealer has not delivered to the Selling
Agent an executed original of this Agreement signed by an authorized officer of
Dealer.

         c.  Dealer will not be entitled to receive compensation pursuant to
this Section 2 with respect to subscriptions obtained by Dealer if such
subscriptions are not accepted by HCMI for any reason, including termination of
the Offering by HCMI prior to subscription of the maximum amount of Shares being
offered.  HCMI has the right, to be exercised in its sole discretion, to reject
any subscription for any reason whatsoever.

         d.  In the event that the Selling Agent delivers compensation to
Dealer and it is subsequently determined by the Selling Agent that all or part
of such compensation violates Subsection (b) or (c) of this Section 2, the
Selling Agent shall notify Dealer of the amount of compensation wrongfully paid.
Dealer shall refund the amount of compensation specified in the notice within
five (5) business days of the day on which Dealer receives such notice.

    3.   Unauthorized Information and Representations.  Neither Dealer nor any
other person is authorized by the Selling Agent or HCMI to give any information
or make any representations in connection with this Agreement or the Offering or
sale of the Shares other than the information or representations contained in
the Prospectus, as supplemented or amended, or any Supplemental Literature. 
Dealer agrees not to publish, circulate or otherwise use any advertising or
solicitation material other than the Prospectus, as supplemented or amended, or
any Supplemental Literature.

    4.   Compliance with Securities Act of 1933 and the Securities Exchange Act
of 1934.  In making offers and sales of the Shares, Dealer agrees to comply with
any applicable requirements of the Securities Act of 1993, as amended (the "1933
Act"), and the Securities Exchange Act of 1934, as amended (the "1934 Act"), and
the rules and regulations thereunder.

    5.   Representations and Warranties of Dealer.  Dealer represents and
warrants to, and agrees with, the Selling Agent as follows:

         a.  Authority and Non-Contravention.  Dealer has all requisite
corporate power and authority to enter into this Agreement.  The execution,
delivery and performance of this Agreement will not conflict with or result in a
breach of any of the provisions of, or constitute a default under, or result in
the creation or imposition of any lien, charge or encumbrance upon any of the
property or assets of Dealer pursuant to the terms of any agreement or
instrument to which Dealer is now a party, or by which Dealer will be bound, and
will not conflict with or result in a violation of any law, governmental or
administrative regulation or court decree applicable to Dealer or of the
provisions of Dealer's Articles of Incorporation, if any.

         b.  NASD Membership.  Except as to foreign brokers properly exempt
from such requirements, Dealer is a member in good standing of the NASD, and in
making the offers and sales of the Shares, Dealer will comply with the NASD's
Interpretation with respect to Free-Riding and Withholding and with the
provisions of Sections 8, 24, 25 and 36 of Article III of the NASD Rules 

                                          3
<PAGE>

of Fair Practice.  Neither Dealer nor any of its directors, officers, partners,
affiliates, associates or any person who constitutes a "related person" of
Dealer (as the term "related person" is defined in the NASD Rules of Fair
Practice) (i) has participated in any private placement involving the securities
of HCMI, and/or any affiliate thereof or purchased any such securities in a
private transaction within the 18 months preceding the date hereof; (ii) has
purchased any warrants, options or other securities of HCMI and/or any affiliate
thereof within the 12 months preceding the date hereof or (iii) has had any
other dealings with HCMI or any subsidiary or controlling shareholder thereof,
other than relating to this Agreement, as to which documents or information are
required to be filed with the NASD pursuant to its Interpretation with respect
to Review of Corporate Financing.

         c.  Licensed Broker-Dealer.  Dealer is registered as a broker-dealer
(or any similar term) under the 1934 Act and the securities laws of each state
in which Dealer conducts its solicitation activities (or, if a foreign broker is
properly exempt from such requirements).

         d.  Employees of Dealer.  All employees of Dealer are duly licensed
under applicable law to carry out the transactions contemplated by this
Agreement.

         e.  Additional Investment Qualifications.  Dealer will not offer or
sell the Shares to any pension and profit sharing plans, any individual
retirement account arrangements or any other qualified retirement plans
sponsored by HCMI and/or any other affiliate of such entities that are
ineligible to invest in the Shares because of potential prohibited transaction
issues which may arise in connection with such investment pursuant to Section
4975 of the Internal Revenue Code of 1986, as amended, and Section 406 of the
Employee Retirement Security Act of 1974, as amended.

         f.  Offers.  Dealer will effect offers in compliance with applicable
law and will not make an offer without delivering a copy of the Prospectus, as
supplemented or amended, to the offeree.

         g.  Delivery of Subscription Agreement.  Dealer will cause each
subscriber solicited by Dealer to complete, execute and deliver to the
Subscription Agreement authorized for use by HCMI, together with a check, bank
draft or money order payable, to the order of Heartland Communications &
Management, Inc. -- Escrow Account during both the Initial Offering Period (as
defined) and the balance of this up to nine (9) month Offering Period (as
defined).  Such payment shall be in an amount equal to $5.00 per share during
the Initial Offering Period and the Selling Price per share of the Shares
purchased during the balance of the up to nine (9) month Offering Period. 
Checks shall be delivered to the Escrow Agent by 12:00 p.m. of the next business
day after receipt by Dealer.

         h.  Reports.  Dealer will advise the Selling Agent on a daily basis of
the amount of Shares sold by Dealer.

    6.   Blue Sky Matters.  Dealer will be informed as to the states in which
HCMI's counsel has advised the Selling Agent that the Shares have been
registered or otherwise qualified for sale or exempt under the respective
states' securities laws.  The Selling Agent has not assumed and will not assume
any obligation or responsibility as to whether the Shares is so registered or
otherwise qualified or exempt or whether the Shares can be offered and sold in
any such state.


                                          4
<PAGE>

    7.   Liability.  As manager of the Offering, the Selling Agent shall have
full authority to take such action as it may deem advisable in respect to all
matters pertaining to the Offering or arising thereunder.  The Selling Agent
shall be under no liability to Dealer, except such as may be incurred under the
1933 Act and except for lack of good faith and for obligations expressly assumed
by Selling Agent in this Agreement.  No obligation on the part of the Selling
Agent shall be implied or inferred herefrom.  Nothing will constitute the
Dealers as an association or separate entity or partners with the Selling Agent,
or with each other, but Dealer will be responsible for its share of any
liability or expense based on any claim to the contrary.

    8.   Effective Date of This Agreement and Termination.  Provided that
Dealer has executed and delivered one copy of this Agreement to the Selling
Agent, this Agreement shall become effective at McLean, Virginia, concurrent
with the Offering's Effective Date.  This Agreement will terminate at the
earlier of (i) the expiration of the Offering Period, (ii) the day and time
HCMI, in its sole discretion, terminates the Offering or (iii) the day and time
the Selling Agent, in its sole discretion, terminates this Agreement; provided,
however, any termination under clause (ii) or (iii) of this Section 8 must be
preceded by a written notice to Dealer that specifies the time and date of
termination and is received by Dealer at least three (3) business days before
the date of termination; provided, further, that any such termination pursuant
to this Section 8 shall not affect any previously incurred obligation hereunder
to pay compensation pursuant to this Agreement.

    9.   Survival of Representations and Warranties.  The representations and
warranties set forth in Section 5 hereof shall remain in full force and effect
and survive the termination of this Agreement.

    10.  Parties.  This Agreement shall be binding upon, and inure solely to
the benefit of HCMI, the Selling Agent and Dealer and their respective
successors and assigns, and no other person shall acquire or have any right
under or by virtue of this Agreement.  No purchaser of any of the Shares shall
be deemed a successor or assign solely by reason of such purchase.

    11.  Partial Invalidity.  The invalidity or unenforceability of any
Section, paragraph or provision of this Agreement shall not affect the validity
or enforceability of any other Section, paragraph or provision hereof.  If any
Section, paragraph or provision of this Agreement is for any reason determined
to be invalid or unenforceable, there shall be deemed to be made such minor
changes (and only such minor changes) as are necessary to make it valid and
enforceable.

    12.  Entire Agreement.  This Agreement constitutes the entire agreement of
the parties to this Agreement and supersedes all prior written or oral and all
contemporaneous oral agreements, understandings and negotiations with respect to
the subject matter hereof.  This Agreement may be executed in several
counterparts, each one of which shall be an original, and all of which shall
constitute one and the same document.

    13.  Notices.  Any notice from the Selling Agent to Dealer shall be deemed
to have been duly given if mailed or faxed (with original to follow) to Dealer
at the address set forth herein.  Any notice from Dealer to the Selling Agent
shall be deemed to have been duly given if mailed or telegraphed to the Selling
Agent at 625 Colonial Park Drive -- Suite 102, Roswell, Georgia 30075 
(Attn: Anthony Negus, President).


                                          5
<PAGE>

    14.  Attorney's Fees.  In the event that any party hereto must resort to
legal action in order to enforce the provisions of this Agreement or to defend
any such suit, the prevailing party shall be entitled to reimbursement from the
other party for all reasonable attorney's fees and other costs incurred in
commencing or defending such suit.

    15.  Headings.  The headings herein are for convenience of reference only,
do not constitute a part of this Agreement and shall not be deemed to limit or
affect any of the provisions hereof.

    16.  Governing Law.  This Agreement shall be governed by and construed in
accordance with the laws of the State of Georgia.

    17.  Confirmation.  Please confirm your agreement to become a soliciting
dealer under the terms and conditions set forth herein by executing and
returning the enclosed duplicate copy of this Agreement at once to the Selling
Agent at 625 Colonial Park Drive -- Suite 102, Roswell, Georgia 30075.

                                       Very truly yours,
                                       NORTHRIDGE CAPITAL CORPORATION
    
                                       By:_____________________________
                                          Anthony John Negus, President
This Selected Dealer Agreement is
accepted and confirmed this

______ day of ___________, 199    .

DEALER/NAME:___________________________
By:____________________________________
Name:__________________________________
Title:_________________________________
Address:_______________________________
_______________________________________
Telephone No. (   )____________________


                                          6

<PAGE>

   
                          Duncan, Blum & Associates

5718 Tanglewood Drive                                 1863 Kalorama Road, N.W.
Bethesda, Maryland 20817                                Washington, D.C. 20009
(301) 263-0200                                                  (202) 232-6220
(301) 263-0300 (Fax)                                      (202) 232-7891 (Fax)

                              November 28, 1997

                                                                   EXHIBIT 5.1


Heartland Communications & Management, Inc.
1320 Old Chain Bridge Road -- Suite 220
McLean, Virginia 22101

    Re:  Registration Statement on Form S-1 Relating to the
         Offer and Sale of $12,500,000 of Shares of Common Stock
    

Gentlemen:

    Since September 29, 1997 (when the undersigned became managing partner of
Duncan, Blum & Associates), this firm has acted as securities counsel for
Heartland Communications & Management, Inc. (the "Company"), a Delaware
corporation organized under the Delaware General Corporate Law, in connection
with the registration under the Securities Act of 1933, as amended, of shares of
common stock (the "Shares") in the Company, having a maximum aggregate offering
price of $12,500,000, pursuant to the referenced Registration Statement.

    You have requested our opinion regarding the legality of the Shares
registered pursuant to the Registration Statement on Form S-1 and Pre-Effective
Amendment No. thereto (hereinafter, collectively, the "Registration Statement").
We have examined originals or copies, certified to our satisfaction, of such
records, agreements and other instruments of the Company, certificates or public
officials, certificates of the officers or other representatives of the Company,
and other documents, as we have deemed necessary as a basis for the opinions
hereinafter set forth.  As to various questions of fact material to such
opinions, we have, when relevant facts were not independently established,
relied upon written certifications of officers and references, including (but
not limited to) statements contained in the Registration Statement.

    Our opinions, insofar as they address issues of Delaware law, are based
solely upon our review of (i) the records of the Company, (ii) the Delaware
General Corporate Law and (iii) a certified copy of the Company's March 27, 1996
Articles of Incorporation and April 4, 1996 amendment thereto.  Subject to the
foregoing, we do not express our opinion herein concerning any law other than
the federal laws of the United States.

    We have assumed the genuineness of all signatures on documents reviewed by
or presented to us, the legal capacity of natural persons, the authenticity of
all items submitted to us as originals and the conformity with originals of all
items submitted to us as copies.



<PAGE>

Heartland Communications & Management, Inc.
November 28, 1997
Page 2


    Based upon the foregoing, we are of the opinion that:

    1.   The Company is a duly organized, validly existing corporation under
the laws of the State of Delaware.

    2.   The Shares of the Company to be offered pursuant to the Prospectus
forming a part of the Registration Statement are validly authorized and when (a)
the pertinent provisions of the Securities Act of 1933, as amended, and such
state securities laws and regulations as may be applicable have been complied
with and (b) such Shares have been duly delivered against payment therefor as
contemplated by the offer contained in the Prospectus, such Shares will be
validly issued, fully paid and nonassessable under the law of Delaware.

    Our opinion is expressed as of the date hereof, and we do not assume any
obligations to update or supplement our opinion to reflect any fact or
circumstances which hereafter comes to our attention or any change in the law
that hereafter occurs.

   
    We hereby consent to the reference to our firm in the "Legal Matters"
section of the Prospectus and to the inclusion of this opinion as an Exhibit to
Pre-Effective Amendment No. 2 to the Registration Statement.


                             DUNCAN, BLUM & ASSOCIATES



                             By: /s/ Carl N. Duncan
                                 ------------------------------------
                                 Carl N. Duncan, Managing Partner
    

<PAGE>


   
                                                                   EXHIBIT 10.68




                                 EMPLOYMENT AGREEMENT


     This Employment Agreement (this "Agreement") is made effective as of 
May 1, 1997, by and between Heartland Communications & Management, Inc., (the 
"Employer"), and Gerald Garcia, (The "Employee").

     A.   Employer is engaged in the business of promoting talk radio
          programming selling program time, providing consulting and financial
          services to the communications industry, and providing information and
          management services and investing in communications and management
          based companies, including those engaged in producing print product
          such as newspapers, magazines, etc. and those that distribute print
          product via the Internet.

     B.   Employer desires to have the services of the Employee.

     C.   Employee is willing to be employed by Employer.

     Therefore, the parties agree as follows:
     
     1.   EMPLOYMENT.  Employer shall employ Employee as Vice President to
          perform those duties prescribed by the Employer's Articles of
          Incorporation and Bylaws and as otherwise directed by the Board of
          Directors from time to time.  Employee accepts and agrees to such
          employment, subject to the general supervision, advice and direction
          of Employer's Board of Directors.  Employee shall also perform such
          other duties as are customarily performed by an employee in a similar
          position.

     2.   BEST EFFORTS OF EMPLOYEE.  Employee agrees to perform faithfully,
          industriously, and to the best of Employee's ability, experience, and
          talents, all of the duties that may be required by the express and
          implicit terms of this Agreement, to the reasonable satisfaction of
          Employer.  Such duties shall be provided at such place(s) as the
          needs, business, or opportunities of the Employer may require form
          time to time.  It is understood that Employee will devote most of his
          time to the business of Creative Network, Inc. and/or Xpress Ventures,
          Inc.

     3.   COMPENSATION OF EMPLOYEE.  As compensation for the services provided
          by Employee under this Agreement, Employee will receive no base
          salary, but will be eligible to participate in a bonus pool to be
          established by the Employer and will be eligible for stock options as
          follows:
                                 
    
<PAGE>
   

     A.   Base Salary - None.
          
     B.   Bonus Compensation - Employer shall establish an annual bonus pool. 
          The bonus pool shall be subject to the Board of Directors 
          determination, on an annual basis, of Company criteria (the "Company 
          Criteria") for establishment of such bonus pool, which shall be based 
          on profitability and other factors as determined by the Board.  Those 
          persons  eligible to participate in this bonus pool shall be 
          designated by the Employer's Board of Directors.  Employee shall be 
          entitled to participate in this bonus pool.  The portion of the bonus 
          pool to be allocated to each eligible participant shall be at the 
          sole discretion of the Board of Directors.  The Board of Directors 
          shall establish at the beginning of each year, individual objective 
          goals required for each eligible participant to earn a minimum stated 
          percentage of the bonus pool if the Company Criteria are first met. 
          If an employee does not meet the goals established for him or her, 
          the Board, in its sole discretion may allocate none, all or a portion 
          of the minimum stated percentage to such Employee.  If all of the 
          bonus pool is not allocated because certain Employees failed to meet 
          their goals and were not allocated all of their minimum stated 
          percentage, the Board in its sole discretion may allocate all, part 
          or none of the excess bonus pool funds to other eligible participants.
          
     C.   Stock Options - Employee shall be eligible to receive options to buy 
          up to 5,000  shares of Employers' common voting stock for $.10 per 
          share.  The grant of such options and the terms and conditions, other 
          than price, thereof shall be at the sole discretion of the Employer's 
          Board of Directors.

Accrued vacation will be paid in accordance with state law and the Employer's
customary procedures.

     4.   REIMBURSEMENT FOR EXPENSES IN ACCORDANCE WITH EMPLOYER POLICY.   The 
Employer will reimburse Employee for "out-of-pocket" expenses in accordance 
with Employer policies in effect from time to time. 

     5.   CONFIDENTIALITY.  Employee recognizes that Employer has and will 
have information regarding products, prices, future plans, business affairs, 
processes, trade secrets, technical matters, customer lists, product design, 
copyrights and other vital and proprietary information (collectively, 
"Information") which are valuable, special and unique assets of Employer.  
Employee agrees that the Employee will not at any time or in any manner, 
either directly or indirectly, divulge, disclose, or communicate in any 
manner any Information to any third party, except in the ordinary performance 
of his duties, without the prior written consent of the Employer.  Employee 
will protect the Information and treat it as strictly confidential.  A 
violation by Employee of this paragraph shall be a material violation of this 
Agreement and will justify legal and/or equitable relief in addition to being 
grounds for dismissal for cause.
    

<PAGE>

   
     6.   UNATHORIZED DISCLOSURE OF INFORMATION.  If it appears that Employee 
has disclosed (or has threatened to disclose) Information in violation of 
this Agreement, Employer shall be entitled to an injunction to restrain 
Employee from disclosing, in whole or in part, such Information, or form 
providing any services to any party to whom such Information has been 
disclosed or may be disclosed.  Employer shall not be prohibited by this 
provision from pursuing other remedies, including a claim for losses and 
damages.

     7.   CONFIDENTIALITY AFTER TERMINATION OF EMPLOYMENT.  The 
confidentiality provisions of this Agreement shall remain in full force and 
effect for one (1) year after the termination of Employee's employment.

     8.   NON-COMPETE AGREEMENT.  Recognizing that the various items of 
information are special and unique assets of the Company, Employee agrees and 
covenants that for a period of one (1) year following the end of the Term of 
this Agreement, whether such termination is voluntary or involuntary, 
Employee will not directly or indirectly engage in any business competitive 
with Employer.  This covenant shall apply to all geographical areas in which 
the Employer conducts business or from which the Employer otherwise derives 
revenues and to Internet delivery of said products and services.  Directly or 
indirectly engaging in any competitive business includes, but is not limited 
to, (i) engaging in a business as owner, partner, or agent, (ii) becoming an 
employee of any third party that is engaged in such business, (iii) becoming 
interested directly or indirectly in any such business, or (iv) soliciting 
any customer of Employer for the benefit of a third party that is engaged in 
such business. Employee agrees that this non-compete provision will not 
adversely affect the Employee's livelihood.  Notwithstanding any of the 
foregoing provisions of this paragraph 8, this paragraph 8 shall apply only 
to products, services, and business lines engaged in by the Employer on the 
date of Employee's termination.

     9.   TERM/TERMINATION

          9.1  Employee's employment under this Agreement shall be for three (3)
years, beginning on May 1, 1997.

          9.1  If Employee is in violation of this Agreement, Employer may 
terminate employment without notice and for cause and with compensation to 
Employee only to the date of such termination as provided in paragraph 3 
above. The compensation paid under this Agreement shall be the Employee's 
exclusive remedy.

          9.3  If this Agreement is terminated by Employer without cause 
prior to the end of its Term, Employee shall be paid (i) at the rate of his 
base salary as provided in paragraph 3 above at the date of termination for 
the period after the termination date through the end of the Term of this 
Agreement and (ii) any bonus payment that would have been due Employee for 
the year in which Employee was terminated based on the objective criteria 
established by the Board of Directors.  Such payments shall be paid as and 
when salary and bonus payments would have been paid to Employee had Employee 
not been terminated.
    

<PAGE>

   
     10.  NOTICES.  All notices required or permitted under this Agreement 
shall be in writing and shall be deemed delivered when delivered in person or 
deposited in the United States mail, postage paid, addressed as follows:

Employer:

Heartland Communications & Management, Inc.
1320 Old Chain Bridge Road, Suite 220
McLean, Virginia  22101

Employee:

Gerald Garcia, Vice President
The Creative Network 
516 Union Avenue
Knoxville, Tennessee  37902 

Such addresses may be changed from time to time by either party by providing 
written notice in the manner set forth above.

     11.  ENTIRE AGREEMENT.  This Agreement contains the entire agreement of 
the parties and there are no other promises or considerations in any other 
agreement whether oral or written.  This Agreement supersedes any prior 
written or oral agreement between the parties.

     12.  AMENDMENT.  This Agreement may be modified or amended, if the 
amendment is made in writing and is signed by both parties.

     13.  SEVERABILITY.  If any provisions of this Agreement shall be held to 
be invalid or unenforceable for any reason, the remaining provisions shall 
continue to be valid and enforceable.  If a court finds that any provision of 
this Agreement is invalid or unenforceable, but that by limiting such 
provision it would become valid or enforceable, then such provision shall be 
deemed to be written, construed, and enforced as so limited.

     14.  WAIVER OF CONTRACTUAL RIGHT.  The failure of either party to 
enforce any provision of this Agreement shall not be construed as a waiver or 
limitation of that party's right to subsequently enforce and compel strict 
compliance with every provision of this Agreement.

     15.  APPLICABLE LAW.  This Agreement shall be governed by the laws of 
the Commonwealth of Virginia.
    

<PAGE>

   
     16.  ARBITRATION.  All disputes under this Agreement that cannot be 
resolved by the parties shall be submitted to arbitration under the rules and 
regulations of the American Arbitration Association with the arbitration to 
be held in Washington, D.C.  Either party may invoke this paragraph after 
providing 30 days' written notice to the other party.  All costs of 
arbitration shall be divided equally between the parties.  Any award may be 
enforced by a court of law.

Employer:


Heartland Communications & Management, Inc.
1320 Old Chain Bridge Road, Suite 220
McLean, Virginia 22101



By:   [sig illegible]
      --------------------------
Title:  President
       -------------------------


AGREED TO AND ACCEPTED

Employee:


/s/ Gerald Garcia
- --------------------------------
    Gerald Garcia
    




<PAGE>
   

                                                                EXHIBIT 10.69

ICON
INTERNATIONAL INC

Lance illegible                                             October 21, 1997
President



Mr. Mike Foudy
Heartland Communication Management, Inc.
1320 Old Chain Bridge Road
Suite 220
McLean, Va 22101

Dear Mike,

This provides a letter of agreement to enter into a barter trade contract 
with HCMI and its affiliate, Xpress Ventures and its publication, The 
National Sports Weekly, which is to begin publication in September 1998. The 
barter trade agreement between Icon International and HCMI would be 
structured as follows.

Icon International agrees to purchase a minimum of 24 (P4C or BW) insertions 
in the National Sports Weekly within the first year of publication, and 24 
(P4C or BW) insertions in each of the following four years (120 insertions 
over five years). Insertions may be used in the calendar year acquired, or 
their media value held for use at a later date, with no expiration.

The National Sports Weekly agrees to charge Icon International 40% (net) of 
the open gross rate card. The following provides an estimate of the open and 
Icon rates based on estimated circulation rate bases. The payment made by 
Icon is to be a mix of 75% trade credits and 25% cash.

                  Rate         Open          Icon          Icon
                  Base*        CPM           CPM          P4C Rate
                  -----       ------         ----         --------

     Year  1      10 mil      $11.00         $3.85        $ 38,500
     Years 2      20 mil      $11.00         $3.85        $ 77,000
     Years 3      30 mil      $11.00         $3.85        $115,500
     Years 4      30 mil      $11.00         $3.85        $115,500
     Years 5      30 mil      $11.00         $3.85        $115,500

   *Subject to ABC Audit verification.
    

<PAGE>

   
Based on the circulation estimates, Icon's minimum space commitments are 
valued as follows:

<TABLE>
<CAPTION>
                   Yearly                  Total          Trade          Cash
                   Ins       P4C Rate      Amount         Amount        Amount
                 ---------  ----------  -----------    ------------   -----------
<S>              <C>        <C>         <C>            <C>            <C>
Year 1              24        $38,500      $924,000       $693,000      $231,000
Year 2              24        $77,000    $1,848,000     $1,386,000      $462,000
Year 3              24       $115,500    $2,772,000     $2,079,000      $693,000
Year 4              24       $115,500    $2,772,000     $2,079,000      $693,000
Year 5              24       $115,500    $2,772,000     $2,079,000      $693,000
                                         ----------    ------------    -----------
                                        $11,088,000     $8,316,000     $2,772,000
</TABLE>

HCMI or Xpress Ventures or the National Sports Weekly will use the trade 
credits to purchase media (at a mix of 75% cash, 25% trade credits) and/or 
other goods and services at rates to be negotiated at the time of purchase. 
The trade credits could be used up to three years following the calendar year 
earned. (Example: credits earned September 98 must be used by September 01).

Trade due by Icon may be used upon receipt and is deemed to be earned on a 
monthly basis. Cash due by Icon may be named off the cash due Icon for media 
schedules placed, at Icon's sole option. If HCMI or its affiliates delay to 
use their trade credits, the cash due by Icon shall not be payable until such 
trade credits are used.

This agreement is subject to consummation of a more detailed legal agreement 
between the parties.

         


         /s/ Michael Foudy            /s/ L. B. Lundberg
         ------------------------     ------------------------
              Accepted                   Lance B. Lundberg

    




<PAGE>
   
                                                                    EXHIBIT 24.1




                                  CONSENT OF COUNSEL
                                           
                                           
                                           
                                           
    We hereby consent to the reference to us in the prospectus constituting
part of Pre-Effective Amendment No. 2 to this Registration Statement for
Heartland Communications & Management, Inc. under the caption "Legal matters."



                                                     DUNCAN, BLUM & ASSOCIATES
Bethesda, Maryland
November 28, 1997
    

<PAGE>
   
                                                                 EXHIBIT 24.2





                 CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
                                           

To the Board of Directors
Heartland Communications & Management, Inc.
Heartland Capital Corporation
ATB Productions, L.L.C.

    We hereby consent to the use in the Prospectus constituting a part of this
Registration Statement on Form S-1 of our reports dated April 25, 1997 and
September 19, 1997, related to our audits of the financial statements of
Heartland Communications & Management, Inc, Heartland Capital Corporation and
ATB Productions, L.L.C., respectively.  Each of our reports contains an
explanatory paragraph regarding the Companies' ability to continue as going
concerns.

    We also consent to the reference to our firm under the caption "Experts" in
the Prospectus.


                                                             BDO Seidman, LLP


Washington, D.C.
December 3, 1997
    


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