HEARTLAND COMMUNICATIONS & MANAGEMENT INC
S-1/A, 1998-02-12
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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<PAGE>

   
As filed with the Securities and Exchange Commission on February 12, 1998       
                                                       Registration No. 333-8935
    
- --------------------------------------------------------------------------------



                          SECURITIES AND EXCHANGE COMMISSION
                                WASHINGTON, D.C. 20549

                                 ----------------------  

   
                            PRE-EFFECTIVE AMENDMENT NO. 4
                       TO THE FORM S-1 REGISTRATION STATEMENT
                          UNDER THE SECURITIES ACT OF 1933
    
                                 ----------------------  


                     HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.

                (Exact name of registrant as specified in its charter)


Delaware                             2721                54-1799019
- ----------------         --------------------------    --------------
(State or Other            (Primary Standard           (IRS Employer
Jurisdiction of          Industrial Classification     Identification
Incorporation or                   Number)                   Number)
Organization)

                                 ----------------------  


                       1320 Old Chain Bridge Road -- Suite 220
                               McLean, Virginia  22101
                                    (703) 883-1836
                 (Address, including zip code, and telephone number,
           including area code, of registrant's principal executive office)

                                 ----------------------  


                                       Copy To:

                                 Carl N. Duncan, Esq.
                              Duncan, Blum & Associates
                               5718 Tanglewood Drive
                              Bethesda, Maryland 20817
                                   (301) 263-0200


           Approximate date of commencement of proposed sale to the public:
                As soon as practicable after the effective date of the
                                Registration Statement

   If any of the securities being registered on this Form are to be offered on a
    delayed or continuous basis pursuant to Rule 415 under the Securities Act of
                        1933, check the following box:  [x].


<PAGE>

Item 16.  Financial Statements and Exhibits

(a)  Financial Statements and Exhibits -- Included in Prospectus and/or
     Pre-Effective Amendments No. 1, 2, 3 or 4: 
     


(b)  Exhibits:

     *    1.1       Managing Placement Agent Agreement between the Registrant
                    and Northridge Capital Corporation.

     *    1.2       Form of Selected Dealer Agreement between Northridge Capital
                    Corporation and certain Additional Selling Agents.

     *    3.1       Certificate of Incorporation.

     *    3.2       Amendments to Certificate of Incorporation.

     *    3.3       Bylaws of Registrant

     *    3.4       Form of stock certificate 

     *    3.5       Subscription Agreement and Power of Attorney (attached to
                    the Prospectus as Exhibit A).

     *    5.1       Opinion of Counsel as to the legality of the Shares.

     *    10.1      Executed Escrow Agreement among the Registrant, the Selling
                    Agent and George Mason Bank, McLean, Virginia (the  Escrow
                    Agent).

     *    10.2      Employment Agreement between Registrant and Gerald Garcia.
                    (No longer applicable since Mr. Garcia is no longer Chairman
                    and President and the terms of his employment have
                    materially changed;  see Exhibit 10.68.)

     *    10.3      Employment Agreement between Registrant and Michael L.
                    Foudy.

     *    10.4      Employment Agreement between Registrant and Bradford W.
                    Baker.

     *    10.5      Employment Agreement between Registrant and Bradley B.
                    Niemcek.

     *    10.6      Assignment Agreement between Registrant and Heartland
                    Capital Corporation.

     *    10.61     Amended and Restated Teen Magazine Venture Agreement
                    between Heartland Capital Corporation and Xpress
                    Ventures, Inc.

     *    10.611    License Agreement between Xpress Ventures, Inc. and Gerald
                    Garcia and Bradford W. Baker.



                                        S-1-1


<PAGE>
 
*    10.62          Amended and Restated National Sports Magazine Venture
                    Agreement between Heartland Capital Corporation and Xpress
                    Ventures, Inc.

*    10.63          Representation Agreement between Heartland Capital
                    Corporation and ATB Productions, L.L.C.

*    10.64          Amended and Restated Agreement between Registrant and Alvery
                    Bartlett Fund Management Co. (no longer applicable since
                    such funding agreement has been terminated -- see Exhibit
                    10.67).

*    10.65          Revised Supplemental Solicitation Materials.

*    10.66          Credit Agreement between Heartland Capital Corporation and
                    ATB Productions, L.L.C.

*    10.67          Termination Agreement between Alvery Bartlett Fund
                    Management and Heartland Capital Corporation.

*    10.68          Employment Agreement between Registrant and Gerald Garcia
                    (replacing the former Agreement, Exhibit 10.2). 

*    10.69          Barter Trade Agreement between ICON International, Inc. and
                    Registrant.
   
     10.70          Promotional Share Escrow Agreement between George Mason Bank
                    and Registrant.
    
     24.1           Consent of Counsel.

*    24.2           Consent of Independent Certified Public Accountants.

*    24.3           Consent of Independent Valuation Experts
   
*    These exhibits were filed in the July 26, 1996 Registration Statement
and/or Pre-effective Amendments No. 1  and/or No. 2 thereto filed  respectively 
July 28, 1997 and December 4, 1997 and, since changes thereto have not been
made, are not filed herewith and are hereby incorporated by reference.
    




                                        S-1-2


<PAGE>
                                      SIGNATURES
   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-1 and has duly caused this Pre-Effective
Amendment No. 4 to the Registration Statement to be signed on its behalf by the
Undersigned, thereunto duly authorized, in the City of McLean, and State of
Virginia, on the 10th day of February, 1998.
    
                         HEARTLAND COMMUNICATIONS & MANAGEMENT, INC.

                         By: /s/ Michael L. Foudy                 
                             ----------------------------
                             Michael L. Foudy, President

     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following person in his
respective capacity as officer and/or director of the Registrant on the date
indicated.

     Signatures               Title                             Date

     /s/ Michael L. Foudy     President, CEO             February 10, 1998
     --------------------     and Director
     Michael L. Foudy         


     /s/Bradford W. Baker     Treasurer                  February  10, 1998
     --------------------
     Bradford W. Baker             

                         
     /s/Linda G. Moore        Assistant Treasurer        February 10, 1998
     --------------------     and Chief Financial and
     Linda G. Moore           Accounting Officer 


     /s/ Ron Alexenburg       Director                   February 10, 1998
     --------------------
     Ron Alexenburg


     /s/ Thomas Burgum        Director                   February  10, 1998
     --------------------
     Thomas Burgum


     /s/ Kirby Ralston        Director                   February 10, 1998
     --------------------
     Kirby Ralston


     /s/ B. Eric Sivertsen    Director                   February 10, 1998
     --------------------
     B. Eric Sivertsen


                                        S-1-3


<PAGE>


                            STOCK ESCROW AGREEMENT



          Heartland Communications & Management, Inc. (hereinafter called the
"Company"), George Mason Bank Trust (and administered by its Asset
Management Group) (hereinafter called the "Escrow Agent") and certain of
the SHAREHOLDERS (specifically officers, directors and 10% or greater
shareholders) of the Company (hereinafter called the "Shareholders"), whose
names are set forth in the attached Exhibit A (which is incorporated herein
for all purposes), have made and entered into this stock Escrow Agreement
(hereinafter called the "Agreement").

          WHEREAS, the Shareholders are beneficial owners of shares of Common
Stock, $.001 par value of the Company and/or options or warrants or
conversion rights to acquire such shares of the Company as set forth in the
attached Exhibit A.  All of the foregoing shares, options or warrants or
conversion rights to acquire such shares of the Company are collectively
referred to herein as the "Common Stock"; and

          WHEREAS, the Company desires to make a public offering of the Company
(hereinafter called the "Offering") of 2,500,000 shares of its securities
at $ 5.00 per share pursuant to an application for registration filed with,
among other states, the Securities Commissioner of Texas (hereinafter
called the "Commissioner"); and

          WHEREAS, as a condition of registration the Commissioner and certain
other states have required that the Shareholders place in escrow those
shares of Common Stock of the Company set forth in Exhibit A; and

          WHEREAS, the Company, the Shareholders and the Escrow Agent desire to
enter into a Stock Escrow Agreement with respect to the escrow of such
Common Stock of the Company.

          NOW, THEREFORE, in consideration of the foregoing and the covenants
herein contained, it is agreed as follows:

          1.   The effective date of this Agreement shall be the date upon which
the Offering is registered for sale with the SEC and certain states,
including Texas, (hereinafter called the "Effective Date") as contained in
the Issuer's Permit to be issued by the Texas Commissioner.  The public
offering price referred to in this Agreement is Five Dollars ($ 5.00) per
share of Common Stock (hereinafter called the "Public Offering Price").

          2.   The securities subject to escrow under this Agreement shall
include:   (a)  all of those shares of Common Stock as set forth in the
attached Exhibit A; (b)  all of the contingent

                                        1
<PAGE>


shares subject to the February 28, 1997 Share Escrow Agreement between the
Company and GWG Escrow Company and set forth in the attached Exhibit B;
(c) all of the shares subject to warrants (contingent and non-contingent)
issuable by the Company as set forth in the attached Exhibit C;   (d)   any
stock or cash dividends that may be paid thereon during the term of this
Agreement;   (e)  any additional securities issued through, or by reason
of, any stock split, exchange of shares, merger, consolidation,
recapitalization, reorganization or similar business combination or
subdivision in substitution for, or in lieu of, any of the securities
subject to this Agreement at the time; and    (f)  any other dividends or
distributions of any kind with respect to the securities subject to escrow
under this Agreement.  All of the foregoing is collectively referred to
herein as the "Escrow Securities".

          Any dividends or distributions of any kind with respect to the
Escrowed Securities that may be paid during the term of this Agreement
shall be paid to the Escrow Agent and held pursuant to the terms hereof.
Such dividends or distribution of any kind with respect to the Escrowed
Securities shall be treated as assets of the Company available for
distribution in accordance with the provisions of paragraph 11 hereof.  The
Escrow Agent shall place all cash dividends in an interest-bearing account.
The dividends and interest thereon will be disbursed in proportion to the
number of shares released from the escrow in accordance with the terms of
this Agreement, provided that such dividends and interest thereon are not
first distributed in accordance with paragraph 11 hereof.

          3.   Shares subject to this Agreement are required to be delivered to
the Escrow Agent as outlined below:

          (a)  Except for the warrants and contingent shares set forth in
               Exhibits B and C,  the Shareholders shall promptly deliver to the
               Escrow Agent certificates of Common Stock in the Company
               evidencing the number of shares of Common Stock (or if pertinent,
               documents evidencing the right to acquire the shares which are
               set forth opposite their names in Exhibit A), as well as any
               certificates evidencing any additional shares subject to escrow
               (including dividends or distributions of any kind with respect to
               the Escrowed Securities) as set forth in Paragraph 2 hereof, for
               deposit pursuant to the terms hereof.  The Escrow Agent shall
               furnish each depositing Shareholder a safekeeping receipt or
               other similar instrument reflecting the name and address of the
               Shareholder, the number of shares deposited and respective stock
               certificate number(s), list of documents evidencing the right to
               acquire the shares, and the amount of any cash distributions
               deposited in escrow.  A copy of any such safekeeping receipt or
               similar instrument reflecting such deposit shall be furnished by
               the Escrow Agent to the Commissioner for his information at the
               same time such receipt or instrument is furnished to the
               depositing shareholders.  The Escrow Agent shall have no
               obligation to solicit the delivery of any cash or distributions
               of any kind with respect to the Escrowed Securities, or any
               certificates of stock representing any such Escrowed Securities
               or any document evidencing the right to acquire any such Escrowed
               Securities.

                                        2
<PAGE>


          (b)  With regard to the contingent shares set forth in Exhibit B, GWG
               Escrow Company (or its successor) (the "Earn-Out" Escrow Agent)
               agrees (as acknowledged below) that any shares otherwise subject
               to "earn-out" and associated release as to the parties named in
               Exhibit B, for the period of time this Agreement continues, will
               be submitted to the Escrow Agent under the Agreement.
               Thereafter, the shares are no longer contingent in character and,
               from that time forward during the term of this Agreement, will be
               subject to the escrow terms of this Agreement.  Upon receipt from
               the Earn-out Escrow Agent of certificates being released, the
               Escrow Agent shall furnish each depositing Shareholder a
               safekeeping receipt or other similar instrument reflecting the
               name and address of the Shareholder, the number of shares
               deposited and respective stock certificate number(s), list of
               documents evidencing the right to acquire the shares and the
               amount of any cash distribution deposited in escrow.  A copy of
               any such safekeeping receipt or similar instrument reflecting
               such deposit shall be furnished by the Escrow Agent to the
               Commissioner for his information at the same time such receipt or
               instrument is furnished to the depositing Shareholders.  The
               Escrow Agent shall have no obligation to solicit the delivery of
               any cash or distribution of any kind with respect to the Escrowed
               Securities, or any certificates of stock representing any such
               Escrowed Securities or any document evidencing the right to
               acquire any such Escrowed Securities.

          (c)  With regard to the warrants (contingent and 
               non-contingent) set forth in Exhibit C, the Company agrees 
               that any shares otherwise issuable as to the parties named in 
               Exhibit C pursuant to such warrants, for the period of time 
               the Agreement continues, will be submitted to the Escrow Agent 
               under this Agreement.  Thereafter, any shares so issued 
               pursuant to the contingent and non-contingent warrants set 
               forth in Exhibit C, from that time forward during the term of 
               this Agreement, will be subject to the escrow terms of this 
               Agreement.  Upon receipt from the Company of certificates 
               being released, the Escrow Agent shall furnish each depositing 
               Shareholder a safekeeping receipt or other similar instrument 
               reflecting the name and address of the Shareholder, the number 
               of shares deposited and respective stock certificate 
               number(s), list of documents evidencing the right to acquire 
               the shares and the amount of any cash distributions deposited 
               in escrow.  A copy of any such safekeeping receipt or similar 
               instrument reflecting such deposit shall be furnished by the 
               Escrow Agent to the Commissioner for his information at the 
               same time such receipt or instrument is furnished to the 
               depositing Shareholders.  The Escrow Agent shall have no 
               obligation to solicit the delivery of any cash or 
               distributions of any kind with respect to the Escrowed 
               Securities, or any certificates of stock representing any such 
               Escrowed Securities or any documents evidencing the right to 
               acquire any such Escrowed Securities.

                                        3
<PAGE>


          4.   The escrow period shall begin on the Effective Date of this
Agreement and shall terminate as provided herein.  The securities deposited
in escrow under this Agreement shall be held in such escrow until the
earliest occurrence of any one of the following:

          (a)  When the Company in each of any two consecutive fiscal years has
               achieved fully diluted net earnings per share for each fiscal
               year, computed under generally accepted accounting principles, at
               least equal to 10% of the Public Offering Price per share.  Such
               earnings shall include net income per share after deducting
               provisions for any current and deferred income taxes for such
               fiscal year and shall not take into consideration any
               extraordinary items of income or expense, results of discontinued
               operations or credit for tax-loss carry-forward.  The amount of
               the fully diluted net earnings per share required for the
               termination of the Escrow shall be adjusted proportionately to
               account for any stock dividends, stock split, share combination,
               exchange of shares, recapitalization, merger, consolidation,
               reorganization, liquidation or similar combination or subdivision
               of the Common Stock of the Company.  In the event of merger or
               consolidation, the net income per share will be computed upon
               earnings of the resulting entity for any fiscal year subsequent
               to such merger or consolidation upon the basis of the total
               shares of the resulting entity outstanding.

          (b)  When the Company (during any five consecutive fiscal years) has
               accumulated fully diluted net earnings per share, computed under
               generally accepted accounting principles, at least equal to 30%
               of the Public Offering Price per share.  Such earnings shall
               include net income per share after deducting provisions for any
               current and deferred income taxes for such fiscal year and shall
               not take into consideration any extraordinary items of income or
               expense, results of discontinued operations or credit for
               tax-loss carry-forward.  The amount of the fully diluted net
               earnings per share required for the termination of the Escrow
               shall be adjusted proportionately to account for any stock
               dividends, stock split, share combination, exchange of shares,
               recapitalization, merger, consolidation, reorganization,
               liquidation or similar combination or subdivision of the Common
               Stock of the Company.  In the event of merger or consolidation,
               the net income per share will be computed upon earnings of the
               resulting entity for any fiscal year subsequent to such merger or
               consolidation upon the basis of the total shares of the resulting
               entity outstanding.

          (c)  When the shares of the Company's Common Stock have traded in a
               reliable public market (e.g., either the New York Stock Exchange,
               the American Stock Exchange or the NASDAQ National Market System)
               at a price per share of at least one hundred seventy-five percent
               (175%) of the Public Offering Price per share of Common Stock for
               a period of at least ninety (90) consecutive trading days after
               at least one year from the Effective Date.

                                       3


<PAGE>

          (d)  (i)  When a tender offer or an offer to merge or otherwise
               acquire the Company's Common Stock is made pursuant to which all
               public shareholders of the Company will receive either cash in
               the amount of at least two times the Public Offering Price per
               share of Common Stock, or securities listed or to be listed, or
               qualified in all respects for listing, on the New York Stock
               Exchange, the American Stock Exchange or the National Market
               System of the National Association of Security Dealers Automated
               Quotation System (NASDAQ), and having a market value at the
               effective date of the tender offer, merger or other acquisition
               of at least two times the Public Offering Price per share of
               Common Stock, if the tender offer, merger or other acquisition is
               made and accepted not less than eighteen months nor more than two
               years after the Effective Date or  (ii)  in the event such tender
               offer, merger or other acquisition is made and accepted more that
               two years after the Effective Date, the public shareholders of
               the Company shall be entitled to receive either cash in the
               amount of, or such securities equal in value to, at least one and
               one-half times the Public Offering price per share of Common
               Stock.

          (e)  If not sooner released pursuant to paragraphs (a), (b), (c) or
          (d) of this Section 4, then twenty percent (20%) of the total Escrowed
          Securities owned by each shareholder (or by any Permitted Transferees
          as hereinafter defined) and deposited in escrow under this Agreement
          shall be released by the Escrow Agent to each respective Shareholder
          (or Permitted Transferees) each year, commencing on the sixth
          anniversary of the Effective Date of this Agreement and on each
          anniversary thereafter, with the final twenty percent (20%) of the
          Escrowed Securities remaining in escrow to be released to each
          respective Shareholder (or Permitted Transferees) on the tenth
          anniversary of the Effective Date.

          Upon receipt by the Escrow Agent of appropriate proof (pursuant to
Paragraph 5 below) of the occurrence of any one of the events referred to
in subparagraphs (a), (b), (c) or (d) of this paragraph 4, this Agreement
shall automatically terminate and the Escrowed Securities shall be released
immediately by the Escrow Agent and delivered to the respective
Shareholders (or their Permitted Transferees).  Upon such delivery to the
Shareholders (or their Permitted Transferees), the Escrow Agent shall be
relieved of all responsibility hereunder.

          5.   (a)   For purposes of this Agreement, the Company shall be deemed
to have satisfied the earnings requirements of subparagraph (a) of
Paragraph 4 at such time as an independent certified public accountant
certifies the Company's Statements of Operations which show the required
10% fully diluted earnings per share of Common Stock of the Company in any
two consecutive fiscal years, as described in said subparagraph.  Upon
receipt by the Escrow Agent of a copy of such certified Statements of
Operations, the Escrow Agent shall release the Escrowed Securities to the
respective Shareholders (or their Permitted

                                       3-A
<PAGE>


Transferees).  A copy of such certified Statements of Operations shall be
furnished to the Commissioner for his information at the same time they are
furnished to the Escrow Agent.

          (b)  For purposes of this Agreement, the Company shall be deemed to
have satisfied the earnings requirements of subparagraph (b) of Paragraph 4
above at such time as an independent certified public accountant certifies
the Company's Statements of Operations which show the required 30%
accumulated fully diluted net earnings per share of outstanding Common
Stock of the Company in any five consecutive fiscal years as described in
said subparagraph.  Upon receipt by the Escrow Agent of copies of such
certified Statements of Operations, the Escrow Agent shall release the
Escrowed Securities to the respective Shareholders (or their Permitted
Transferees).  A copy of such certified Statements of Operations shall be
furnished to the Commissioner for his information at the same time they are
furnished to the Escrow Agent.

          (c)  For purposes of this Agreement, the Company's Common Stock shall
be deemed to have satisfied the trading price requirements of subparagraph
(c) of Paragraph 4 at such time as the Escrow Agent shall have received an
affidavit of an executive officer of the Company stating that such
requirement has been met, and including with such affidavit, a copy of the
relevant trading statistics.  Upon receipt of such proof, the Escrow Agent
shall release the Escrowed Securities to the respective Shareholders (or
their Permitted Transferees).  A copy of any document or documents
constituting proof  that such trading requirements have been met shall be
furnished to the Commissioner for his information at the same time they are
furnished to the Escrow Agent.

          (d)  For purposes of this Agreement, the Company's Common Stock shall
be deemed to have satisfied the tender offer/acquisition price requirement
of subparagraph (d) of Paragraph 4 at such time as the Escrow Agent shall
have received an affidavit of an executive officer of the Company stating
that such requirement has been met.  Upon receipt of such proof, the Escrow
Agent shall release the Escrowed Securities to the respective Shareholders
(or their Permitted Transferees).  A copy of any document or documents
constituting proof that such price requirements have been met shall be
furnished to the Commissioner for his information at the same time they are
furnished to the Escrow Agent.

          6.   During the existence of this Agreement, the Shareholders and all
Permitted Transferees agree that the securities subject to escrow, or any
interest therein, may not in any way be offered for sale, sold, pledged,
hypothecated, transferred, assigned or in any other manner disposed of
(except by laws of inheritance or by will) by or for the account of any of
the Shareholders or Permitted Transferees except as otherwise provided in
this Agreement.

          7.   The Shareholders may transfer any Escrowed Securities among
themselves or among related individuals (as hereinafter defined), with or
without consideration.  Any securities so transferred under this Paragraph
7 shall remain subject to all of the terms and provisions of this
Agreement.  As a condition precedent to any such transfer, any transferees
not previously a party to this Agreement shall execute in duplicate a
declaration in the form

                                        4
<PAGE>


attached hereto as Exhibit D and deliver one copy to the Escrow Agent and
one copy to the Commissioner at the time of such transfer.  For the
purposes of this Paragraph 7, the term "related individual" means the
spouse, brothers, sisters, ancestors, lineal descendants or spouses of
lineal descendant of any Shareholders who are parties to this Agreement,
including a trustee or trustees under a written agreement for the benefit
of any such related individuals.

          8.   This Agreement shall inure to the benefit of and shall be binding
upon the Company, and its successors and assigns, and the Shareholders and
their respective heirs, personal representatives and assigns.

          9.   If, during the term of this Agreement, there is any merger,
consolidation, reorganization, or similar exchange of shares by the
Company, the Escrow Agent shall, upon receipt of written instructions from
the Company, transfer the Escrowed Securities to the designee named in such
instruction letter in exchange for stock certificates evidencing the new
securities issued in lieu thereof.  The new securities shall remain in
escrow under this Agreement and shall be accorded the same treatment under
this Agreement as the securities surrendered, and all earnings and value
tests provided in this Agreement shall be adjusted to confirm to the
exchange ratio of the new securities for the surrendered securities.

          10.  During the term of this Agreement, each Shareholder and Permitted
Transferee shall retain their right to vote (in person, by proxy or
otherwise) their respective securities deposited in escrow, to the same
extent as if such securities were not escrowed.

          11.  During the existence of this Agreement, the Shareholders and
Permitted
Transferees agree that in the event of dissolution or liquidation of the
Company, either voluntary or involuntary, their right to receive any
dividends or distribution of assets in liquidation with respect to the
Escrowed Securities shall be subordinated, and that no payments in
liquidation shall be made on the Escrowed Securities until such time as the
holders of the shares sold in the Offering shall have received an amount at
least equal to at least one hundred (100%) of the Public Offering Price per
share, adjusted for any subsequent stock dividends, stock splits or
combinations.

          12.  During the term of this Agreement, the Company shall cause a
summary of the terms of this Agreement to be set out in any registration
statement, annual report, prospectus, proxy statement or other similar
materials used by shareholders or investors in making informed decisions
concerning the Company and in order to provide full disclosure.

          13.  The Escrow Agent is authorized to act in reliance upon the
sufficiency, correctness, genuineness or validity of any instrument or
document or other writing submitted to it hereunder and shall have no
liability with respect to said matters.  The Escrow Agent shall not be
responsible for the marketability of any title.  The Escrow Agent shall not
be liable for any error in judgment or for any act done or omitted by it in
good faith.

          14.  The Shareholders, jointly and severally, agree to indemnify and
hold harmless

                                        5
<PAGE>


the Escrow Agent from any costs, damages, expenses, losses or claims,
including reasonable attorney's fees, which the Escrow Agent may incur or
sustain as a result of or arising out of this Agreement or the Escrow
Agent's duties relating thereto, except as caused by the Escrow Agent's
gross negligence or willful misconduct, and the Shareholders, jointly and
severally, agree to pay such costs, damages, expenses, losses or claims to
the Escrow Agent on demand.

          15.  In the event of any disagreement or the presentation of adverse
claims or demands in connection with the Escrowed Securities  or any other
funds or documents held hereunder, the Escrow Agent shall, at its option,
be entitled to refuse to comply with any such claims or demands during the
continuance of such disagreements and may refrain from delivering any item
affected thereby, and in so doing, the Escrow Agent shall not become liable
to the Shareholders or their Permitted Transferees, or to any other person,
due to its failure to comply with any such adverse claim or demand.  The
Escrow Agent shall be entitled to continue, without liability, to refrain
and refuse to act:

          (a)  Until all the rights of the adverse claimants have been finally
adjudicated by a court having jurisdiction of the parties and the items
affected thereby, after which time the Escrow Agent shall be entitled to
act in conformity with such adjudication; or

          (b)  Until all differences shall have been adjusted by agreement and
the Escrow Agent shall have been notified thereof and shall have been
directed in writing signed jointly or in counterpart by the Shareholders
and/or their Permitted Transferees and by all persons making adverse claims
or demands, at which time the Escrow Agent shall be protected in acting in
compliance therewith.

          16.  The Shareholders and/or the Company, jointly and severally, agree
to pay any and all fees and expenses, including reasonable attorney's fees,
incurred by the Escrow Agent as a result of the escrow of the Escrowed
Securities subject to this Agreement, including, but not limited to, the
Escrow Agent's annual fee for the performance of its duties hereunder.  The
Company may not pay any fees or expenses associated with the escrow under
this Agreement.

          17.  The Escrow Agent agrees to administer this Agreement in strict
compliance with all of the terms and conditions contained herein, the
Company agrees to provide the Escrow Agent with all information necessary
to facilitate the administration of the Agreement.

          18.  The Escrow Agent may, upon not less than sixty days prior written
notice to the company, to each of the Shareholders, and to the State
Securities Commissioner of Texas (the "Commissioner"), resign as Escrow
Agent hereunder.  In such event, the Company and the Shareholders shall,
before the effective date of such resignation, enter into a new escrow
agreement, in form and substance identical to this Agreement, with a
substitute escrow agent.  Any successor escrow agent must be satisfactory
to the Commissioner.  If the Company and the Shareholders fail to enter
into such a new escrow agreement and appoint a successor escrow agent
within sixty days after the Escrow Agent has given notice of its
resignation, the Escrow Agent then serving under this Agreement shall be
under no obligation to turn over the

                                        6
<PAGE>


Escrowed Securities until such new escrow agreement has been executed and a
successor escrow agent has been appointed, nor shall the Escrow Agent be
liable to the Shareholders for not so turning over the Escrowed Securities.

          19.  A legend in substantially the following form has been or will be
placed on any certificate or other documents evidencing the Escrowed
securities:

               The securities evidenced by this certificate are subject to
               restrictions on their sale, pledge or other transfer as set forth
               in the Stock Escrow Agreement dated February 9, 1998, by and
               among the Company, George Mason Bank Trust and Asset Management
               Group (the Escrow Agent) and the Shareholders (as defined in such
               Agreement) of the Company.  The Company will furnish to the
               record owner of this certificate a copy of said Agreement without
               charge upon written request to the Company at its principal place
               of business or registered office.  The rights of the holder of
               this certificate are subject to all of the terms and conditions
               of said Agreement, by which the holder, by acceptance of this
               certificate, agrees to be bound.

Stop transfer instructions to the Company's transfer agent have been or
will be placed with respect to the Escrowed Securities so as to restrict
their sale, pledge or other transfer.  The foregoing legend and stop
transfer instructions will be placed with respect to any new certificate(s)
or other document(s) issued upon presentment of any original certificates
or other documents evidencing the Escrowed Securities, as well as with
respect to any other securities which may be issued and constitute Escrowed
Securities under this Agreement.

             [The remainder of this page left intentionally blank.]

                                        7
<PAGE>


               20.  All notices, requests, demands and other communications
required or contemplated hereunder shall be in writing and shall be deemed
to have been duly given on the earlier of (i) when delivered to the party
to whom addressed or (ii) three business days after deposit in the U.S.
mail, sent by registered or certified mail return receipt requested,
prepaid and addressed to the parties, their successors in interest or their
permitted assignees at the following address (or at such other addresses as
the parties may designate by written notice in the foregoing manner):

          To Company:              Heartland Communications & Management, Inc.
                                   1320 Old Chain Bridge Road, Suite 2200
                                   McLean, VA  22101
                         Attn:     Michael L. Foudy, President

          To Escrow Agent:         George Mason Bank
                                   Trust and Asset Management Group
                                   7787 Leesburg Pike, Second Floor
                                   Falls Church, VA  22043

                         Attn:     Donald F. Yetter
                                   Senior Trust Officer

          To Commissioners:        Hon. Denise Voight Crawford
                                   State Securities Commissioner
                                   State Securities Board
                                   P.O. Box 13167
                                   Austin, TX   78711-3167

          To Shareholders:    In accordance with the addresses set forth on the
                              signature pages of this Agreement, or as such
                              addresses may be amended pursuant to this
                              subparagraph.

             [The remainder of this page left intentionally blank.]

                                        8
<PAGE>

          21.  If for any reason the offering does not become registered in
Texas or if the offering is terminated for any reason and is not
successfully completed, this Agreement shall be void and of no effect and
the Escrow Agent, upon notice from the Company of such nonregistration,
termination or unsuccessful completion, shall promptly release any Escrowed
Securities held under this Agreement to the respective Shareholders (or
their Permitted Transferees).

          21.  This Agreement shall be construed in accordance with and governed
by the laws of the State of Virginia.

          22.  This Agreement may be executed by any one or more of the parties
hereto in any number of counterparts, each of which shall be deemed to be
an original, but all such counterparts shall together constitute one and
the same instrument.

          IN WITNESS WHEREOF, the undersigned have executed this Agreement as of
the 9th day of February, 1998.

                                   COMPANY:
                                   Heartland Communications & Management, Inc.


                                   --------------------------------------------
                                   By:  Michael L. Foudy
                                   Title:    President

ATTEST:
                                   ESCROW AGENT:
- --------------------------         George Mason Bank

                                   --------------------------------------------
                                   By:  Donald F. Yetter
                                   Title:    Senior Trust Officer/Trust and
                                   Asset Management Group

SHAREHOLDERS:  Address:

- --------------------------        National Record Company, 460 W. 42nd Street,
Ron A. Alexenburg                 New York, NY 10036

- --------------------------        11438 Links Drive, Reston, VA  20019
Tom Burgum                       

- --------------------------        HCMI, 1320 Old Chain Bridge Road, Suite 200,
Michael L. Foudy                  McLean, VA  22101

- --------------------------        HCMI, 1320 Old Chain Bridge Road, Suite 200,
Bradley B. Niemcek                McLean, VA  22101

- --------------------------        Ralston Advertising, 7630 Cass Street, Omaha,
Kirby Ralston                     NE 68114

- --------------------------        Telecom Towers, 1525 Wilson Blvd., Suite 500,
B. Eric Sivertsen                 Arlington, VA 22209


- --------------------------        2400 Briarwest Blvd., #1907, Houston, TX
                                  77077
Gerald Garcia

- --------------------------        1320 Old Chain Bridge Road, Suite 220,
Michael L. Foudy, Preisdent       McLean, VA22182
Heartland Capital Corporation

                                        9
<PAGE>




                             ACKNOWLEDGED AND AGREED
                    AS TO THE SECTION 3(b) OF THIS AGREEMENT




"EARN-OUT" ESCROW AGENT
GWG Escrow Company


- --------------------------
By:       Katie McGowan
Title:  President and CEO





                                       9A

<PAGE>




                                   EXHIBIT "A"

                            SECURITIES TO BE ESCROWED

<TABLE>
<CAPTION>

Name of Shareholder           Certificate No.(s)       Number of Shares
<S>                           <C>                      <C>
Ron A. Alexenburg                      469                      12,500

Tom Burgum                              483                     12,500

Michael L. Foudy                        482                    258,172
                                        467                     12,500

Gerald Garcia                          370                      25,980
                                        371                      2,707
                                        369                     14,289
                                        383                     10,825

Bradley B. Niemcek                      443                      5,413

Kirby Ralston                          470                      12,500

B. Eric Sivertsen                      468                      12,500
                                                                ------

                                                       Total   379,886
                                                                ------
                                                                ------

</TABLE>


                                       10
<PAGE>


                                    EXHIBIT B


                   CONTINGENT SHARES SUBJECT TO FUTURE ESCROW
UNDER THIS ESCROW AGREEMENT

<TABLE>
<CAPTION>

Name of Shareholder                Number of Contingent Shares
<S>                                <C>
Ron A. Alexander                                     --

Tom Burgum                                           --

Michael L. Foudy                                934,329

Gerald Garcia                                   194,706

Bradley B. Niemcek                               19,588

Kirby Ralston                                       --

B. Eric Sivertsen                                    --
                                             ---------------

                                   Total      1,148,623
                                             ---------------
                                             ---------------

</TABLE>


                                       11
<PAGE>

                                    EXHIBIT C

                         SHARES ISSUABLE BY THE COMPANY
                 UNDER WARRANTS (CONTINGENT AND NON-CONTINGENT)
                           UNDER THIS ESCROW AGREEMENT

<TABLE>
<CAPTION>

                                   Shares Under        Shares Under
Name of Shareholder                Non-Contingent      Contingent Warrants
<S>                                <C>

Ron A. Alexenburg                         --                --

Tom Burgum                                --                --

Michael L. Foudy                          867,500           --

Heartland Capital Corporation           1,236,000           --

Gerald Garcia                             165,500           --

Bradley B. Niemcek                         12,500         75,000

Kirby Ralston                             --                --

B. Eric Sivertsen                          25,000           --
                                      ------------       --------

                         Total          1,070,500         75,000
                                      ------------       --------
                                      ------------       --------

</TABLE>

                                       12

<PAGE>

                                   EXHIBIT "D"

                           Declaration of Transferees

     WHEREAS, the undersigned has acquired _______________ shares of Common
Stock (the "Shares") of Heartland Communications & Management, Inc. (the
"Company") from __________________, a shareholder of the Company; and

     WHEREAS, such shares are subject to certain transfer and other
restrictions imposed by the attached Stock Escrow Agreement by and among
the Company, George Mason Bank Trust and Asset Management Group (Escrow
Agent) and certain shareholders of the Company (the "Agreement");

     NOW, THEREFORE, the undersigned acknowledges and agrees:

     (1)  That the undersigned has received a copy of the Agreement;

     (2)  That in acquiring the above-described shares the undersigned is a
          party to the Agreement;

     (3)  That the Shares acquired will be subject to the Agreement while
          it remains in force and will be held in escrow by the Escrow
          Agent named therein; and

     (4)  That the undersigned will comply with the terms of the Agreement.

     Dated this ______ day of ____________________, 199____.


                                   ------------------------------
                                        Signature


                                   ------------------------------
                                        Name Typed or Printed


                                   ------------------------------
                                        Stock Certificate Number(s)


                                   ------------------------------
                                        Address


                                   ------------------------------
                                        Address


                                   ------------------------------
                                        Telephone



                                      13

<PAGE>


                                                                EXHIBIT 24.1
   
     We hereby consent to the reference to us in the prospectus constituting
part of Pre-Effective Amendment No. 4 to this Registration Statement for
Heartland Communications & Management, Inc.  under the caption "Legal Matters."
    

                                       /s/ Duncan, Blum & Associates

                                       DUNCAN, BLUM & ASSOCIATES
   
Bethesda, Maryland
February 11, 1998
    


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