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Filed Pursuant to Rule 424(b)(3)
Registration Statement No. 333-32247
PROSPECTUS
93,677 SHARES
VISUAL EDGE SYSTEMS INC.
COMMON STOCK
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The 93,677 shares of common stock, par value $.01 per share (the "Common
Stock"), to which this Prospectus relates (the "Shares") are being offered,
from time to time, on behalf of and for the account of certain stockholders
(the "Selling Stockholders") of Visual Edge Systems Inc. (the "Company") as
identified herein under "Selling Stockholders." The distribution of the
Shares by the Selling Stockholders, or by pledgees, donees, distributees,
transferees or other successors in interest, may be effected from time to
time by underwriters who may be selected by the Selling Stockholders and/or
broker-dealers, in one or more transactions (which may involve crosses and
block transactions) on the Nasdaq SmallCap Market ("Nasdaq") or other
over-the-counter markets or, in special offerings, exchange distributions or
secondary distributions pursuant to and in accordance with rules of such
over-the-counter markets or exchanges, in negotiated transactions or
otherwise, at market prices prevailing at the time of sale, at prices related
to such prevailing market prices or at negotiated prices. In connection with
the distributions of the Shares or otherwise, the Selling Stockholders may
enter into hedging or option transactions with broker-dealers and may sell
Shares short and deliver the Shares to close out such short positions. The
Company has agreed to indemnify the Selling Stockholders, underwriters who
may be selected by the Selling Stockholders and certain other persons against
certain liabilities, including liabilities under the Securities Act of 1933,
as amended (the "Securities Act"). See "Plan of Distribution" and "Selling
Stockholders."
The Company has agreed to pay all expenses of registration in connection
with this offering but will not receive any of the proceeds from the sale of
the Shares being offered hereby. All brokerage commissions and other similar
expenses incurred by the Selling Stockholders will be borne by such Selling
Stockholders. The aggregate proceeds to the Selling Stockholders from the
sale of the Shares will be the purchase price of the Shares sold, less the
aggregate brokerage commissions and underwriters' discounts, if any, and
other expenses of issuance and distribution not borne by the Company.
The Common Stock of the Company is traded on Nasdaq under the symbol
"EDGE." On August 14, 1997, the last reported sale price of the Common Stock
as quoted on Nasdaq was $8.00 per share.
-----------------------------
THE SHARES OFFERED HEREBY ARE SPECULATIVE AND INVOLVE A HIGH DEGREE
OF RISK AND SHOULD NOT BE PURCHASED BY INVESTORS WHO CANNOT AFFORD THE LOSS
OF THEIR ENTIRE INVESTMENT. SEE "RISK FACTORS" BEGINNING ON PAGE 5.
-----------------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR
HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
SECURITIES COMMISSION PASSED UPON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
TO THE CONTRARY IS A CRIMINAL OFFENSE.
-----------------------------
THE DATE OF THIS PROSPECTUS IS AUGUST 18, 1997.
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AVAILABLE INFORMATION
The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files periodic reports, proxy statements and other
information with the Securities and Exchange Commission (the "Commission").
Such reports, proxy statements and other information concerning the Company
may be inspected without charge at the principal office of the Commission,
450 Fifth Street, N.W., Washington, D.C. 20549, or at the Regional Offices
of the Commission: Northwestern Atrium Center, 500 West Madison Street, Suite
1400, Chicago, Illinois 60601; and 7 World Trade Center, 13th Floor, New
York, New York 10007. Copies of such material may be obtained by mail from
the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549, at prescribed rates. The Commission maintains an
Internet web site that contains reports, proxy and information statements and
other information regarding issuers, including the Company, that file
electronically with the Commission. The address of such site is
HTTP://WWW.SEC.GOV.
The Company has filed with the Commission a registration statement on
Form S-3 under the Securities Act (together with all amendments and exhibits
thereto, the "Registration Statement") with respect to the shares of Common
Stock offered hereby. This Prospectus does not contain all of the information
set forth in the Registration Statement, certain parts of which are omitted
in accordance with the rules and regulations of the Commission. Statements
made in this Prospectus as to the contents of any contract, agreement or
other document referred to are not necessarily complete and are qualified in
their entirety by reference to each such contract, agreement or other
document filed as an exhibit to the Registration Statement or as previously
filed with the Commission and incorporated therein by reference. Copies of the
Registration Statement and the exhibits thereto are on file at the offices of
the Commission and may be inspected and copied in the manner and at the
locations described above.
INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
The following documents, previously filed with the Commission by the
Company, are hereby incorporated by reference in this Prospectus:
1. The Company's Annual Report on Form 10-KSB for the fiscal year
ended December 31, 1996 (as amended by Form 10-KSB/A filed April 7, 1997);
2. The Company's Quarterly Reports on Form 10-QSB for the fiscal
quarters ended March 31, 1997 and June 30, 1997;
3. The Company's Current Reports on Form 8-K dated March 26, 1997,
June 13, 1997 and June 3, 1997 (as amended by Form 8-K/A dated June 3, 1997)
and filed with the Commission on April 14, 1997, June 23, 1997 and June 25,
1997 (as amended by Form 8-K/A filed June 28, 1997), respectively; and
4. The description of the Common Stock set forth in the Company's
Registration Statement filed pursuant to Section 12 of the Exchange Act on
Form 8-A on July 11, 1996, and any amendment or report filed for the purpose
of updating any such description.
All reports and other documents subsequently filed by the Company after
the date of this Prospectus pursuant to Section 13(a), 13(c), 14 or 15(d) of
the Exchange Act and prior to the termination of this offering shall be
deemed to be incorporated by reference in this Prospectus and to be a part
hereof from the date of filing such documents or reports.
Any statement contained in a document incorporated or deemed to be
incorporated in this Prospectus by reference shall be deemed to be modified
or superseded for the purpose of this Prospectus to the extent that a
statement contained in this Prospectus, or in any other subsequently filed
document which also is or is deemed to be incorporated in this Prospectus by
reference, modifies or supersedes such statement. Any such statement so
modified or superseded shall not be deemed, except as so modified or
superseded, to constitute a part of this Prospectus.
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This Prospectus incorporates certain documents by reference which are
not presented herein or delivered herewith. These documents (other than
exhibits to such documents unless such exhibits are specifically incorporated
herein by reference) are available without charge upon written or oral
request directed to Visual Edge Systems Inc., 2424 North Federal Highway,
Suite 100, Boca Raton, Florida 33431, Attention: Edward Smith, (561) 750-7559.
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THE COMPANY
The Company was organized to develop and market personalized videotape
golf lessons featuring One-on-One instruction by leading professional golfer
Greg Norman and is in the early stages of being an operational company. To
date, the Company has focused its efforts on developing and marketing
computer software which digitally combines actual video footage of a golfer's
swing with a synchronized "split-screen" comparison to Greg Norman's golf
swing to produce a 45-minute One-on-One videotape golf lesson. The Company's
One-on-One video golf lesson analyzes a golfer's swing by comparing it to
Greg Norman's swing at several different club positions from two camera
angles using Greg Norman's pre-recorded instructional commentary and analysis
and computer graphics to highlight important golf fundamentals intended to
improve a golfer's performance.
Pursuant to a license agreement, as amended, by and among the Company,
Greg Norman and Great White Shark Enterprises, Inc. (the "Greg Norman
License"), Greg Norman agreed to grant to the Company a worldwide license to
use his name, likeness and endorsement and certain trademarks owned by him in
connection with the production and promotion of the Company's products. The
Greg Norman License originally provided that the continued use of the license
by the Company was conditioned upon guaranteed payments aggregating
$3,300,000 during the three-year period commencing July 1, 1996 to be applied
against a royalty equal to 8% of the Company's net revenues from product
sales. In June 1997, the Greg Norman License was amended to extend the
initial term to June 30, 2000 and to restructure the payments due to Mr.
Norman by the Company by: (i) altering the character of the payments such
that Mr. Norman will receive $1,020,000 of his royalties in shares of the
Company's Common Stock (valued at $10.00 per share for purposes of
calculating such royalties), rather than cash as was originally contemplated,
which shares the Company has agreed to register under the Securities Act;
(ii) changing the schedule of the payments such that they will be paid to Mr.
Norman over a period of time from January 1998 through April 2000; and (iii)
granting to Mr. Norman 25,000 options to purchase shares of the Company's
Common Stock at an exercise price of $10.00 per share, which options vest
immediately and are exercisable at Mr. Norman's discretion at any time prior
to their expiration on June 30, 2000. Pursuant to the Greg Norman License,
the Company has paid Norman $600,000 to date. After the initial term, which
ends on June 30, 2000, the Company has the option to renew the Greg Norman
License for two additional five-year periods. The Company's business and
prospects are dependent upon the Company's continued association with Greg
Norman.
In 1995, the Company developed the software necessary to operate a video
editing and videotape production process and an initial version of a
right-handed, full swing videotape golf lesson. Since then, the Company has
developed six full swing personalized One-on-One golf lessons with Greg
Norman for both right-and left-handed golfers. The Company's personalized
products include a lesson stressing basic golf fundamentals for either males
or females, a lesson geared towards senior golfers, an advanced lesson for
lower-handicap players and a "follow-up" lesson which measures a golfer's
improvement from prior lessons. The Company also plans to develop additional
videotape golf lessons, such as short game, sand play and putting lessons.
A Company employee operates videotaping equipment at the first tee,
driving range or other suitable location to videotape a golfer's swing which
is edited inside a One-on-One van to create a personalized videotape golf
lesson in approximately 16 minutes.
The Company's primary marketing strategy is to sell One-on-One videotapes
on a prearranged basis to various organizers of amateur corporate, charity
and member golf tournaments (who typically offer gifts to tournament
participants), golf professionals at private and daily fee golf courses and
driving ranges and indoor event planners who organize trade shows,
conventions, sales meetings, retail store openings and promotions and
automobile dealer showroom promotions. To implement its marketing and
business strategy, the Company has already developed 15 mobile One-on-One
vans equipped with video and personal computer equipment to market, promote
and produce the Company's products. The Company intends to position its
One-on-One vans in selected geographic areas that will service golf courses
and driving ranges throughout the United States, and has initially placed its
first 15 vans in Florida (3), Georgia, Texas, Arizona, California (2),
Michigan, Illinois, New York, New Jersey, Massachusetts, Maryland and South
Carolina.
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On May 9, 1997, the Company reached an agreement in principle with
Cadillac Motor Car Division of General Motors Corporation ("Cadillac").
Subsequently, on August 5, 1997, the Company signed a formal agreement with
Cadillac. The agreement grants Cadillac the exclusive U.S. dealership
showroom rights to the Company's One-on-One with Greg Norman concept,
allowing Cadillac to exclusively offer its customers a free video golf lesson
personally analyzed by Greg Norman if they test drive a Cadillac. The Company
is to provide each participating Cadillac dealership with all marketing
materials related to this promotion, including creative for print and radio
advertisements, banners, posters and direct mail invitations. The contract
runs until December 31, 2000 and provides the Company with up to
approximately 6,500 event days or approximately $34,750,000 over the term of
the agreement if the Company has an adequate number of available vans to
serve all participating Cadillac dealers. The agreement is terminable by
Cadillac under certain circumstances without penalty.
Golf has become an increasingly popular form of sport and entertainment in
recent years. According to the National Golf Foundation, consumer spending on
golf-related activities, including green fees, golf equipment and related
merchandise, increased from approximately $12.7 billion in 1989 to
approximately $15.1 billion in 1994. The number of golfers and golf courses
and driving ranges has also increased and golf industry participants have
sought to increase public awareness and provide greater access to golfers of
all ages and income levels. It is estimated that golfers spend approximately
$440 million annually on golf lessons. The Company believes that the
capabilities of its software, including its ability to produce instructional
commentary by Greg Norman and synchronized, "split-screen" comparisons with
Greg Norman's swing, coupled with the consumer recognition and appeal of Greg
Norman, differentiate the Company's products from competing products and
position the Company to capitalize on the growing popularity of golf.
Since its inception, the Company has engaged in limited operations and has
generated minimal operating revenues. The Company incurred substantial
up-front expenses in connection with product development and
commercialization (including the payment of license fees and the lease of
One-on-One vans and video and computer equipment), resulting in significant
operating losses which are likely to continue for the foreseeable future.
There can be no assurance that the Company will be able to successfully
implement its business plan. See "Risk Factors."
The Company was incorporated under the laws of the State of Delaware in
July 1994 under the name Golf Vision, Inc. The Company changed its name to
Visual Edge Systems Inc. in March 1995. The Company's executive offices are
located at 2424 North Federal Highway, Suite 100, Boca Raton, Florida 33431,
and its telephone number is (561) 750-7559.
RECENT BRIDGE FINANCINGS
MARCH FINANCING
In March 1997, the Company consummated a bridge financing (the "Bridge
Financing") pursuant to which it issued to 13 investors (the "Bridge
Investors"), including Status-One Investments Inc., a company controlled by
Earl T. Takefman, the Chief Executive Officer of the Company, an aggregate of
(i) 100,000 shares of Common Stock and (ii) 100,000 warrants to purchase
100,000 shares of Common Stock at a price of $10.00 per share, subject to
adjustment in certain circumstances. As consideration for such securities,
the investors in the Bridge Financing pledged an aggregate of $3,500,000 in
cash and other marketable securities as cash collateral (the "Cash
Collateral") to Republic Bank of New York (Canada) Ltd. and Bank Hapoalim
(Switzerland) Ltd. (collectively, the "Guaranteeing Banks"), which in turn
issued stand-by letters of credit (the "Letters of Credit") to the Company in
the aggregate amount of up to $3,500,000. The Company used the Letters of
Credit to secure a $3,500,000 line of credit (the "Line of Credit") from
Barnett Bank. In June 1997, the Company used a portion of the proceeds from
the issuance and sale of the Securities,
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as described below, to repay the remaining outstanding balance due and owing
on the Line of Credit and returned the Letters of Credit to the Guaranteeing
Banks who in turn returned all of the Cash Collateral to the Bridge Investors.
JUNE FINANCING
On June 13, 1997, the Company arranged a three year $7.5 million debt and
convertible equity facility with a group of investment funds advised by an
affiliate of Hunt Sports Group, a sports and entertainment management company
controlled by the Lamar Hunt family of Dallas, Texas. The Company issued and
sold to Infinity Investors Limited, Infinity Emerging Opportunities Limited,
Sandera Partners, L.P. and Lion Capital Partners, L.P. (collectively, the
"Funds") the following securities pursuant to the Bridge Securities Purchase
Agreement, dated as of June 13, 1997 (the "Bridge Agreement"), among the
Company and the Funds: (i) 8.25% unsecured convertible bridge notes (the
"Bridge Notes") in the aggregate principal amount of $7,500,000 with a maturity
date of three years from the date of issuance (subject to the mandatory
automatic exchange for the Company's preferred stock, par value $.01 per share
(the "Preferred Stock"), as discussed below), which Bridge Notes are
convertible into shares of Common Stock (the "Note Conversion Shares") at any
time and from time to time commencing January 1, 1998 at the option of the
holder thereof, subject to certain limitations on conversion set forth in the
Bridge Agreement; (ii) 93,677 shares of Common Stock, par value $.01 per share
(the "Grant Shares"); and (iii) five-year warrants (the "Bridge Warrants") to
purchase 100,000 shares of Common Stock (the "Warrant Shares") with an exercise
price equal to $10.675. On June 13, 1997 (the "Closing Date"), 30% of the
Bridge Warrants were assigned, with the Company's consent, to Alpine Capital
Partners, Inc. The Bridge Warrants are redeemable commencing October 1, 1998
at a redemption price equal to $.10 per share, subject to adjustment based on a
20-day minimum closing bid price. The net proceeds to the Company from the
sale of the Bridge Notes, Grant Shares and Bridge Warrants was $7,236,938. In
addition, the Company issued 14,502 shares of Common Stock to Whale Securities
Co., L.P. ("Whale"), the underwriter in the Company's initial public offering
(the "IPO"), as a fee for services rendered in connection with the transactions
contemplated by the Bridge Agreement.
Pursuant to the Bridge Agreement, the Company will issue additional Grant
Shares (the "Additional Grant Shares") to the Funds in the event that the
closing bid price of the Common Stock for each trading day during any
consecutive 10 trading days during the period from the earliest to occur of
(x) the date of effectiveness of the Registration Statement of which this
Prospectus forms a part, (y) the date on which the Company publicly announces
that it is redeeming its redeemable warrants (the "IPO Warrants") issued on
July 24, 1996 in connection with the Company's initial public offering of
Common Stock or (z) October 1, 1997 through December 31, 1997 does not equal
at least $10.675 per share (adjusted for certain events specified in the
Bridge Agreement). In the event that any Additional Grant Shares are issued,
the exercise price of the Bridge Warrants will be adjusted so that the value
of the Bridge Warrants (using a Black-Scholes or similar model) equals the
value of the Bridge Warrants as of the Closing Date.
Interest payments on the Bridge Notes will, at the option of the Company,
be payable in cash or in shares of Common Stock. Effective January 1, 1998,
the aggregate outstanding principal amount of Bridge Notes exceeding
$2,500,000 will be automatically exchanged for a number of shares of
Preferred Stock with an aggregate liquidation preference equal to the
principal amount of Bridge Notes so exchanged and with terms substantially
identical to the Bridge Notes, which Preferred Stock is convertible into
shares of Common Stock (the "Stock Conversion Shares"). In addition, if the
Company elects to redeem the IPO Warrants, the Company must redeem at least
$5,000,000 principal amount of the Bridge Notes with the net proceeds of such
redemption.
The Company granted to the Funds registration rights covering the Note
Conversion Shares, Stock Conversion Shares, Grant Shares, Warrant Shares and
Additional Grant Shares (collectively, the "Securities") pursuant to a
Registration Rights Agreement, dated as of June 13, 1997, among the Company
and the Funds (the "Registration Rights Agreement"). Under such agreement, as
soon as practicable after July 24, 1997, the Company is obligated to file a
registration statement covering the sale of the Grant Shares, which shares
are offered hereby. In addition, on or before November 15, 1997, the Company
is obligated to file a registration statement covering the sale of the Note
Conversion Shares, Stock Conversion Shares, Warrant Shares and Additional
Grant Shares. In addition, pursuant to the Bridge Agreement, the Company also
agreed to certain covenants, including limitations on the amount of capital
expenditures and minimum limits of net worth.
As of June 30, 1997, the Company had utilized $2.7 million of the Bridge
Financing and $3.2 million of the proceeds from the issuance and sale of the
Securities under the Bridge Agreement, of which $2.7 million was used to
repay the outstanding balance due and owing
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on the Line of Credit from Barnett Bank. On a monthly basis, the Company's
cash expenditures for operations have been averaging approximately $350,000,
which funds are being utilized from the proceeds of these bridge financings.
Without generating any significant revenues, the Company has utilized all
of the proceeds of the IPO, the majority of which proceeds were used for
product and equipment development and to repay prior indebtedness of the
Company. The Company chose to pursue and consummate these bridge financings
because management perceived a favorable reaction in the marketplace for the
Company's products at trade shows and other promotional events and decided to
accelerate its plans to purchase and operate additional vans prior to the
summer golf season. This favorable market reaction to the Company's products
has not yet generated any significant revenues for the Company because of the
lead-time required to produce One-on-One vans, train the Company's personnel
in the operation of such vans and book events. The Company's acceleration of
its business plan required the use of any remaining IPO proceeds and forced
the Company to seek additional financing earlier than it had anticipated.
Thus, at the time of the IPO, the Company believed that the IPO proceeds
would sustain the Company for 12 months when in fact such proceeds were fully
utilized after nine months. Due to its limited operating history, the Company
was unable to obtain equipment financing from traditional sources of funds,
such as banks and other institutional lenders, and instead consummated these
bridge financings.
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RISK FACTORS
PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER THE FOLLOWING RISK
FACTORS, IN ADDITION TO THE OTHER INFORMATION CONTAINED IN THIS PROSPECTUS,
IN EVALUATING AN INVESTMENT IN THE SHARES OF COMMON STOCK OFFERED HEREBY.
THIS PROSPECTUS CONTAINS CERTAIN STATEMENTS OF A FORWARD-LOOKING NATURE
RELATING TO FUTURE EVENTS OR THE FUTURE FINANCIAL PERFORMANCE OF THE COMPANY.
PROSPECTIVE INVESTORS ARE CAUTIONED THAT SUCH STATEMENTS ARE ONLY PREDICTIONS
AND THAT ACTUAL EVENTS OR RESULTS MAY DIFFER MATERIALLY. IN EVALUATING SUCH
STATEMENTS, PROSPECTIVE INVESTORS SHOULD SPECIFICALLY CONSIDER THE VARIOUS
FACTORS IDENTIFIED HEREIN, INCLUDING THE MATTERS SET FORTH BELOW, WHICH COULD
CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE INDICATED BY SUCH
FORWARD-LOOKING STATEMENTS.
NO SIGNIFICANT OPERATING REVENUES. To date, the Company has generated
minimal operating revenues due primarily to the significant lead-time
required to develop the vans, train Company personnel in the operation of
such vans and book events. The Company currently owns 15 vans, all of which
are fully operational, and estimates that it will have up to 25
fully-equipped operational vans by the end of 1997. The cost of each new van
is approximately $150,000, which includes an indoor hitting cage and two
videotaping units. While the Company believes that the operation of 15
One-on-One vans is adequate to generate meaningful revenues for the Company,
there can be no assurance that the Company will ever generate meaningful
revenues.
SIGNIFICANT AND CONTINUING LOSSES; GOING CONCERN. For the period from July
15, 1994 (inception) to December 31, 1996, the Company incurred a cumulative
net loss of $2,862,653, and in the first quarter of 1997, the Company
incurred a net loss of $1,025,438. The Company anticipates that it will incur
continuing losses until, at the earliest, the Company generates sufficient
revenues to offset the substantial up-front capital expenditures and
operating costs (including significantly increased salaries of executives
officers) associated with enhancing and commercializing its products. The
Company incurred a non-recurring charge of $600,000 relating to the transfer
of Common Stock to Greg Norman prior to the consummation of the IPO. In
addition, the Company incurred costs of $1,615,000 relating to the IPO which
was a reduction to its equity. The Company's independent auditors have
included an explanatory paragraph in their report on the Company's financial
statements stating that the Company's recurring losses through 1996 and
contractual commitments under a licensing agreement raise substantial doubt
about its ability to continue as a going concern unless the Company receives
additional equity or other financing. The Company anticipates that it will be
able to obtain adequate additional equipment financing from banks or other
institutional lenders as it expands its operational base of One-on-One vans
and begins to generate revenues. Further, the IPO Warrants have become
redeemable by the Company pursuant to their terms; the Company may elect
(subject to consent by Whale) to call the IPO Warrants for redemption. In the
event that the IPO Warrants are called for redemption by the Company and the
market price of the Company's Common Stock exceeds the warrant exercise price
of $5.00 per share, it would become economically advantageous to the holders
thereof to exercise their contractual right to purchase shares of Common
Stock at a price per share of $5.00, providing the Company with additional
capital to finance its operations. However, if the Company elects to redeem
the IPO Warrants, the Company must redeem at least $5,000,000 principal
amount of the Bridge Notes with the net proceeds of such redemption. There
can be no assurance that the Company will ever achieve profitable operations
or will be able to obtain additional equity or other financing.
NEED FOR ADDITIONAL FINANCING. The continued implementation of the
Company's business plan or the development of additional products will
require capital resources greater than the proceeds of the IPO, the Bridge
Financing and the proceeds received from the Funds under the Bridge Agreement
or other funds currently available to the Company. There can be no assurance
that any additional financing, particularly the significant amounts of
financing that would be required if the Company is unable to secure
satisfactory equipment leasing or financing arrangements, will be available
to the Company on commercially reasonable terms, or at all.
UNCERTAINTY OF PROPOSED PLAN OF OPERATION. The Company's plan of operation
and prospects will be largely dependent upon the Company's ability to
successfully hire and retain skilled technical, marketing and other
personnel, establish and maintain satisfactory relationships with those who
arrange golf events, successfully develop, equip and operate One-on-One vans
on a timely and cost effective basis and achieve significant market
acceptance for its products. The Company has limited experience in developing
and commercializing new products based on innovative technology and there is
limited information available concerning the performance of the Company's
video editing and production process or market acceptance of the Company's
products. There can be no assurance that the Company will be able to
successfully implement its business plan or that unanticipated expenses,
problems or technical difficulties will not occur which would result in
material delays in its implementation.
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DEPENDENCE ON GREG NORMAN LICENSE. Pursuant to the Greg Norman License,
Greg Norman agreed to grant to the Company a worldwide license to use his
name, likeness, endorsement and certain trademarks in connection with the
production and promotion of the Company's products. The Greg Norman License
originally provided that the continued use of the license by the Company was
conditioned upon guaranteed payments aggregating $3,300,000 during the
three-year period commencing July 1, 1996 to be applied against a royalty
equal to 8% of the Company's net revenues from product sales. In June 1997,
the Greg Norman License was amended to restructure the payments due to Mr.
Norman by the Company by: (i) altering the character of the payments such
that Mr. Norman will receive $1,020,000 of his royalties in shares of the
Company's Common Stock, rather than cash as was originally contemplated,
which shares the Company has agreed to register under the Securities Act;
(ii) changing the schedule of the payments such that they will be paid to Mr.
Norman over a period of time from January 1998 through April 2000; and (iii)
granting to Mr. Norman 25,000 options to purchase shares of the Company's
Common Stock at an exercise price of $10.00 per share, which options vest
immediately and are exercisable at Mr. Norman's discretion at any time prior
to their expiration on June 30, 2000. Pursuant to the Greg Norman License,
the Company has paid Norman $600,000 to date. Failure to make any required
payment under the Greg Norman License would result in termination of the
license agreement, which would have a material adverse effect on the Company.
Greg Norman's death, disability or retirement from tournament play or any
significant decline in the level of his tournament play would, under certain
circumstances, have a material adverse effect on the Company. In addition,
the commission by Greg Norman of any serious crime or any act which adversely
affects his reputation could also have an adverse affect on the Company. The
Company has obtained "key-man" insurance on the life of Greg Norman in the
amount of $10,000,000.
UNCERTAINTY OF MARKET ACCEPTANCE AND COMMERCIALIZATION STRATEGY. The
Company's One-on-One personalized videotape golf lesson is a new business
concept and, accordingly, demand and market acceptance for the Company's
products is subject to a high level of uncertainty. Achieving market
acceptance for the Company's products will require significant efforts and
expenditures by the Company to create awareness and demand by golf
professionals at golf courses and driving ranges and by consumers. The
Company's prospects will be significantly affected by its ability to
successfully build an effective sales organization and develop a significant
number of One-on-One vans. The Company has only recently commenced marketing
activities and has limited marketing and technical experience and limited
financial, personnel and other resources to independently undertake extensive
marketing activities. The Company's strategy and preliminary and future
marketing plans may be subject to change as a result of a number of factors,
including progress or delays in the Company's marketing efforts, changes in
market conditions (including the emergence of potentially significant related
market segments), the nature of possible license and distribution
arrangements which may become available to it in the future and competitive
factors. To the extent that the Company enters into third-party marketing and
distribution arrangements in the future, it will be dependent on the
marketing efforts of such third parties and in certain instances on the
popularity and sales of their products. Additionally, to the extent that the
Company seeks to market its products in foreign markets, the Company may be
subject to various risks associated with foreign trade, including customs
duties, quotas and other trade restrictions, shipping delays, currency
fluctuations and international political and economic developments. There can
be no assurance that the Company's strategy will result in successful product
commercialization or that the Company's efforts will result in initial or
continued market acceptance for the Company's products.
COMPETITION. The Company faces intense competition for a finite amount of
consumer discretionary spending from numerous other businesses in the golf
industry and related market segments. The Company competes with numerous
other products and services which provide golf instruction, including
instructional golf videotapes, golf software used to analyze golf swings and
golf courses, schools and professionals who offer video golf lessons, certain
of which may be less expensive or provide other advantages to consumers.
Various instructional golf videotapes currently being
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marketed by leading golf professionals and instructors such as Jack Nicklaus,
Tom Kite, Nick Faldo, David Leadbetter, Jim McLean and Greg Norman have
achieved significant national, regional and local consumer recognition. These
products are marketed by companies with substantially greater financial,
marketing, distribution, personnel and other resources than the Company,
permitting such companies to implement extensive advertising and promotional
campaigns, both generally and in response to efforts by additional
competitors to enter into new markets. In addition, certain companies offer
both hardware and software to golf professionals for use in connection with
golf lessons. Moreover, the instructional golf video segment of the industry
has no substantial barriers to entry and, consequently, the Company expects
that other companies which have developed software technologies may seek to
enter into the Company's target markets and compete directly against the
Company. There can be no assurance that other companies are not developing or
will not seek to develop similar products.
The Greg Norman License prohibits Greg Norman from granting similar rights
to any person with respect to any concept which is the same as or confusingly
similar to the Company's concept or proposed products. For purposes of the
Greg Norman License, however, the self-instructional golf video product known
as Better Golf featuring Greg Norman or any other form of golf instructional
video or multi-media presentation for teaching golf techniques is not deemed
the same as or confusingly similar to the Company's products. There can be no
assurance that the Company will be able to compete successfully.
POTENTIAL PRODUCT OBSOLESCENCE. The markets for the Company's products may
be characterized by rapidly changing technology which could result in product
obsolescence or short product life cycles. Accordingly, the ability of the
Company to compete may be dependent upon the Company's ability to complete
development and commercialization of the Company's products in a timely
manner and to continually enhance and improve its software. There can be no
assurance that competitors will not develop technologies or products that
render the Company's products obsolete or less marketable.
DEPENDENCE ON LIMITED PRODUCT LINE. The Company is entirely dependent on
the commencement of sales of a limited product line to generate revenues and
on the commercial success of its products. There can be no assurance that the
Company's products will prove to be commercially viable. Failure to achieve
commercial viability would have a material adverse effect on the Company.
INDUSTRY FACTORS. Sales of the Company's instructional golf videotapes are
dependent on discretionary spending by consumers, which may be adversely
affected by unfavorable general economic conditions, as well as a decline in
the popularity of golf. Any decrease in the level of consumer spending on
golf instruction could adversely affect the Company's business and prospects.
The Company's future operating results will depend on numerous factors beyond
its control, including the popularity, price and timing of other
instructional golf videos and related products being introduced and
distributed, national, regional and local economic conditions (particularly
recessionary conditions adversely affecting consumer spending), changes in
consumer demographics, the availability and relative popularity of other
forms of sports and entertainment, and public tastes and preferences, which
may change rapidly and cannot be predicted. The Company's ability to plan for
product development and promotional activities may be affected by the
Company's ability to anticipate and respond to relatively rapid changes in
consumer tastes and preferences. To the extent that the Company targets
consumers with limited disposable income, the Company may find it more
difficult to price its products at levels which result in profitable
operations. In addition, seasonal weather conditions limiting the playing
seasons in certain geographic areas may result in fluctuations in the
Company's future operating results.
UNCERTAINTY OF PATENT PROTECTION. The Company has filed a patent
application with the United States Patent and Trademark Office covering
certain aspects of its digital video editing and videotape production
process. There can be no assurance, however, as to the breadth or degree of
protection which patents may afford the Company, that any patent applications
will result in issued patents or that patents will not be circumvented or
invalidated. Rapid technological developments in the computer software
industry result in extensive patent filings and a rapid rate of issuance of
new patents. Although the Company believes that its products do not and will
not infringe patents or violate proprietary rights of others, the Company has
not conducted any investigation to determine whether its products infringe
patents or violate proprietary rights of others, and it is possible that
infringement of existing or future patents or proprietary
7
<PAGE>
rights of others have occurred or may occur. In the event the Company's
products infringe patents or proprietary rights of others, the Company may be
required to modify the design of its products or obtain a license. There can
be no assurance that the Company will be able to do so in a timely manner,
upon acceptable terms and conditions or at all. The failure to do any of the
foregoing could have a material adverse effect upon the Company. In addition,
there can be no assurance that the Company will have the financial or other
resources necessary to enforce or defend a patent infringement action and the
Company could, under certain circumstances, become liable for damages, which
also could have a material adverse effect on the Company.
PROPRIETARY INFORMATION. The Company relies on proprietary processes and
employs various methods to protect the concepts, ideas and documentation of
its products. However, such methods may not afford complete protection and
there can be no assurance that others will not independently develop such
processes or obtain access to the Company's proprietary processes, ideas and
documentation. Furthermore, although the Company has entered into
confidentiality agreements with certain of its employees, there can be no
assurance that such arrangements will adequately protect the Company.
DEPENDENCE ON THIRD-PARTY PRODUCTION COMPANIES AND EQUIPMENT
MANUFACTURERS. The Company relies on third-party manufacturers for all of
its supply of video and computer equipment and vans used in its operations.
The Company has not entered into agreements with any equipment manufacturer
and intends to purchase or lease equipment components pursuant to purchase
orders placed from time to time in the ordinary course of business. While the
Company is not dependent on any single supplier to continue its operations,
the failure or delay by any manufacturer in supplying components to the
Company on favorable terms could result in interruptions in its operations
and adversely affect the Company's ability to implement its business plan.
DEPENDENCE ON KEY PERSONNEL; NEED FOR QUALIFIED PERSONNEL. The success of
the Company will be dependent on the personal efforts of Earl T. Takefman,
its Chief Executive Officer, and other key personnel. The loss of the
services of Mr. Takefman could have a material adverse effect on the
Company's proposed business and prospects. The Company has entered into
employment agreements with Mr. Takefman and other key personnel and has
obtained "key-man" insurance on the life of Mr. Takefman in the amount of
$5,000,000. The success of the Company is also dependent upon its ability to
hire and retain additional qualified marketing, technical, financial and
other personnel. Competition for qualified personnel is intense and there can
be no assurance that the Company will be able to hire or retain additional
qualified personnel. Any inability to attract and retain qualified personnel
would have a material adverse effect on the Company.
CONTROL BY MANAGEMENT. Earl T. Takefman, the Company's Chief Executive
Officer, and Alan L. Lubell, Chairman of the Board of Directors of the
Company, currently beneficially own, in the aggregate, approximately 48% of
the outstanding shares of Common Stock (assuming no exercise of any of the
Company's outstanding warrants or unexercised options). Accordingly, such
persons, acting together, are effectively in a position to control the
Company, elect all of the Company's directors, cause an increase in the
authorized capital or the dissolution, merger or sale of the assets of the
Company, and generally to direct the affairs of the Company.
OUTSTANDING OPTIONS. There are currently outstanding options to purchase
an aggregate of 965,871 shares of Common Stock at exercise prices ranging
from $5.00 to $10.75 per share, of which options to purchase up to an
aggregate of 500,000 shares (the "Executive Options") were granted to Messrs.
Takefman and Lubell upon consummation of the IPO. The Executive Options vest
five years from the date of grant, subject to acceleration if the trading
price of the Common Stock reaches certain thresholds and have an exercise
price of $5.00. Specifically, the vesting of 300,000 of the Executive Options
would accelerate to the date that the market price of the Common Stock
equaled or exceeded $10.00 per share for at least five consecutive trading
days on or prior to January 24, 1998, if the price reaches such threshold.
This threshold was achieved on February 7, 1997, and, accordingly, 300,000 of
the Executive Options became exercisable as of such date. The vesting of the
remaining 200,000 of the Executive Options will accelerate to the date the
market price of the Common Stock equals or exceeds $15.00 per share for five
consecutive trading days on or prior to January 24, 1999, if the price
reaches such threshold. Exercise of any of the foregoing options will have a
dilutive effect on the Company's stockholders. Furthermore, the terms upon
which the Company
8
<PAGE>
may be able to obtain additional equity financing may be adversely affected,
since the holders of the options can be expected to exercise them, if at all,
at a time when the Company would, in all likelihood, be able to obtain any
needed capital on terms more favorable to the Company than those provided in
the options.
NO DIVIDENDS. To date, the Company has not paid any cash dividends on its
Common Stock and does not expect to declare or pay dividends on the Common
Stock in the foreseeable future. In addition, the payment of cash dividends
may be limited or prohibited by the terms of future loan agreements or the
future issuance of Preferred Stock.
AUTHORIZATION AND DISCRETIONARY ISSUANCE OF PREFERRED STOCK. The Company's
Certificate of Incorporation authorizes the Company's Board of Directors to
issue up to 5,000,000 shares of Preferred Stock, from time to time, in one or
more series. The Board of Directors will be authorized, without further
approval of the stockholders, to fix the dividend rights and terms,
conversion rights, voting rights, redemption rights and terms, liquidation
preferences, and any other rights, preferences, privileges and restrictions
applicable to each new series of Preferred Stock. The issuance of such stock
could adversely affect the voting power of the holders of Common Stock and,
under certain circumstances, make it more difficult for a third party to gain
control of the Company, discourage bids for the Common Stock at a premium, or
otherwise adversely affect the market price of the Common Stock.
VOLATILITY OF MARKET PRICE OF COMMON STOCK AND WARRANTS. Since the IPO,
the market prices of the Company's publicly traded securities have been
highly volatile as has been the case with the securities of other emerging
companies. Factors such as the Company's operating results and announcements
by the Company or its competitors may have a significant impact on the market
price of the Company's securities. In addition, in recent years, the stock
market has experienced a high level of price and volume volatility and market
prices for the stock of many companies have experienced wide price
fluctuations which have not necessarily been related to the operating
performance of such companies.
POTENTIAL INFLUENCE ON MARKET OF WARRANT REDEMPTION. Each of the 1,495,000
IPO Warrants entitles the registered holder thereof to purchase one share of
Common Stock, at a price of $5.00, subject to adjustment in certain
circumstances, at any time after July 24, 1997 until July 24, 2000. The IPO
Warrants are redeemable by the Company, upon the consent of Whale, at a price
of $.10 per Warrant, and subject to the terms set forth therein. In the event
that the Company calls the IPO Warrants for redemption, it will be
economically advantageous for the warrant holders to exercise the IPO
Warrants, resulting in the issuance by the Company of up to 1,495,000
additional shares of Common Stock. While no prediction can be made as to the
effect, if any, that the availability for sale or actual sale of such shares
of Common Stock will have on market prices prevailing from time to time, the
possibility that a substantial number of shares of Common Stock may be sold
in the public market may adversely affect prevailing market prices for the
Common Stock and could impair the Company's ability to further raise capital
through the sale of its equity securities. Further, the exercise of the IPO
Warrants and issuance of shares of Common Stock at a price of $5.00 (an
amount that is likely to be below the prevailing market price of the Common
Stock since a precondition for the redeemability of the IPO Warrants is that
the price of the Common Stock is at least $7.50, subject to certain terms and
adjustments) may have an adverse effect on the market price of the Common
Stock. The Company's Board of Directors has authorized the Company to
purchase Common Stock, from time to time, at its discretion, in order to
ensure that the market price of the Common Stock remains at a level where the
Company is permitted to redeem the IPO Warrants.
POTENTIAL INFLUENCE ON THE MARKET OF WHALE. Whale, the underwriter in the
Company's IPO, makes a market in the Common Stock and the IPO Warrants and
may otherwise effect transactions in the Common Stock and the IPO Warrants.
Such activities may exert a dominating influence on the market and such
activity may be discontinued at any time. The prices and liquidity of the
Company's securities may be significantly affected to the extent, if any,
that Whale participates in such market.
SHARES ELIGIBLE FOR FUTURE SALE. Including 93,677 of the shares of Common
Stock offered hereby, the Company has 4,833,677 shares of Common Stock
outstanding (assuming no exercise of any of the Company's outstanding
warrants), of which 1,833,677 shares, consisting of 1,615,000 shares
registered in connection with the IPO, 125,000 shares offered by certain
investors in the Company and Mr. Ami Trauber, a former officer of the
Company, pursuant to the Company's Registration Statement on Form SB-2 filed
April 7, 1997 (Registration No. 333-24675), and the 93,677 Shares offered
hereby by the Selling Stockholders will be freely tradeable without
restriction or further
9
<PAGE>
registration under the Securities Act. All of the remaining 3,000,000 shares
of Common Stock outstanding are "restricted securities", as that term is
defined in Rule 144 promulgated under the Securities Act, and in the future
may be sold only pursuant to an effective registration statement under the
Securities Act, in compliance with the exemption provisions of Rule 144 or
pursuant to another exemption under the Securities Act. Of the 3,000,000
restricted shares, an aggregate of 2,520,406 shares became eligible for sale,
without registration, under Rule 144 (subject to certain volume limitations
prescribed by such rule and to the contractual restrictions described below),
in March 1997. No prediction can be made as to the effect, if any, that sales
of such securities or the availability of such securities for sale will have
on the market prices prevailing from time to time. However, even the
possibility that a substantial number of the Company's securities may be sold
in the public market may adversely affect prevailing market prices for the
Common Stock and IPO Warrants and could impair the Company's ability to raise
capital through the sale of its equity securities.
LIMITATIONS OF LIABILITY OF DIRECTORS AND OFFICERS. The Company's
Certificate of Incorporation includes provisions to limit, to the full extent
permitted by Delaware law, the personal liability of directors of the Company
for monetary damages arising from a breach of their fiduciary duties as
directors. The Certificate of Incorporation also includes provisions to the
effect that (subject to certain exceptions) the Company shall, to the maximum
extent permitted from time to time under the law of the State of Delaware,
indemnify, and upon request shall advance expenses to, any director or
officer to the extent permitted under such law as it may from time to time be
in effect. In addition, the Company's By-Laws require the Company to
indemnify, to the full extent permitted by law, any director, officer,
employee or agent of the Company for acts which such person reasonably
believes are not in violation of the Company's corporate purposes as set
forth in the Certificate of Incorporation. As a result of such provisions in
the Certificate of Incorporation and the By-Laws of the Company, stockholders
may be unable to recover damages against the directors and officers of the
Company for actions taken by them which constitute negligence, gross
negligence or a violation of their fiduciary duties, which may reduce the
likelihood of stockholders instituting derivative litigation against
directors and officers and may discourage or deter stockholders from suing
directors, officers, employees and agents of the Company for breaches of
their duty of care, even though such an action, if successful, might
otherwise benefit the Company and its stockholders.
USE OF PROCEEDS
The Shares of Common Stock being offered hereby are for the account of the
Selling Stockholders. Accordingly, the Company will not receive any of the
proceeds from the sale of the Shares by the Selling Stockholders. See "Selling
Stockholders."
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<PAGE>
SELLING STOCKHOLDERS
The following table sets forth the name of the Selling Stockholders, the
number of shares of Common Stock beneficially held by each Selling Stockholder
prior to the commencement of the offering made hereby and the number of Shares
that may be offered by each such Selling Stockholder. The number of Shares that
may actually be sold by each of the Selling Stockholders will be determined by
each such Selling Stockholder, and may depend upon a number of factors,
including, among other things, the market price of the Common Stock. The table
below sets forth information as of June 30, 1997 concerning the beneficial
ownership of Common Stock of each of the Selling Stockholders. All information
concerning beneficial ownership has been furnished by the Selling Stockholders.
<TABLE>
<CAPTION>
Shares of Common Shares of Common Shares of Common
Stock Owned Stock Offered Stock Owned
Before Offering in the Offering After Offering
---------------------- ---------------- --------------------------
Name of Stockholder Number(1) Percent(2) Number Number(1) Percent(2)
------------------- --------- ---------- ---------------- --------- ----------
<S> <C> <C> <C> <C> <C>
Infinity Investors Limited 98,207(3) 2.0% 56,207 42,000(3)(4) *(4)
Infinity Emerging Opportunities Limited 21,824(5) * 12,490 9,334(4)(5) *(4)
Sandera Partners, L.P. 21,823(6) * 12,490 9,333(4)(6) *(4)
Lion Capital Partners, L.P. 21,823(7) * 12,490 9,333(4)(7) *(4)
--------- ------ -----------
TOTAL 163,677(8) 3.3% 93,677 70,000(4)(8) 1.4%(4)
</TABLE>
_______________
* Less than one percent (1%).
(1) Represents those shares of Common Stock held by the Selling Stockholder, if
any, together with those shares that such Selling Stockholder has the right
to acquire within 60 days. Each of the Selling Stockholders specifically
disclaims beneficial ownership of the shares of Common Stock held (or
acquirable upon exercise or conversion of any derivative securities held)
by the other Selling Stockholders and, as such, the number of shares of
Common Stock represented hereby does not reflect any shares of Common Stock
beneficially owned by any other Selling Stockholder.
(2) The percentages indicated are based on 4,903,677 shares of Common Stock,
including 4,833,677 shares of Common Stock issued and outstanding as of
June 30, 1997 and 70,000 shares of Common Stock underlying the five-year
Bridge Warrants issued to the Funds pursuant to the Bridge Agreement with
an exercise price of $10.675. The percentage calculations do not include
(i) 1,495,000 shares of Common Stock underlying the IPO Warrants, (ii)
100,000 shares of Common Stock underlying the warrants issued in connection
with the Bridge Financing, or (iii) 260,000 shares of Common Stock
underlying the warrants held by Whale.
(3) Includes 42,000 shares of Common Stock underlying the five-year Bridge
Warrant issued to Infinity Investors Limited pursuant to the Bridge
Agreement with an exercise price of $10.675.
(4) Because each of the Selling Stockholders may sell all, some or none of the
Shares that each holds, and because the offering contemplated by this
Prospectus is not now a "firm commitment" underwritten offering, no
estimate can be given as to the number of Shares that will be held by each
of the Selling Stockholders upon or prior to termination of this offering.
See "Plan of Distribution."
(5) Includes 9,334 shares of Common Stock underlying the five-year Bridge
Warrant issued to Infinity Emerging Opportunities Limited pursuant to the
Bridge Agreement with an exercise price of $10.675.
(6) Includes 9,333 shares of Common Stock underlying the five-year Bridge
Warrant issued to Sandera Partners, L.P. pursuant to the Bridge Agreement
with an exercise price of $10.675.
(7) Includes 9,333 shares of Common Stock underlying the five-year Bridge
Warrant issued to Lion Capital Partners, L.P. pursuant to the Bridge
Agreement with an exercise price of $10.675.
(8) Includes 70,000 shares of Common Stock underlying the five-year Bridge
Warrants issued to the Funds pursuant to the Bridge Agreement with an
exercise price of $10.675.
The Selling Stockholders identified above may have sold, transferred or
otherwise disposed of all or a portion of their Shares since the date on which
they provided the information regarding their Common Stock in transactions
exempt from the registration requirements of the Securities Act. Additional
information concerning the above listed Selling Stockholders may be set forth
from time to time in prospectus supplements to this Prospectus. See "Plan of
Distribution."
Pursuant to the terms of the Registration Rights Agreement, the Company has
agreed to file the Registration Statement of which this Prospectus forms a part
for the purpose of registering the potential resale of the Shares and to
maintain the effectiveness of such Registration Statement until the earlier of
(i) June 13, 1999 and (ii) such time as all of the Shares have been disposed of
in accordance with the intended methods of disposition of the holders thereof
set forth herein, in each case, as contemplated by the Registration Rights
Agreement. In addition, the Company and the Selling Stockholders agreed to
indemnify each other and certain affiliated parties from and against any losses
or claims arising out of, among other things, (1) any alleged untrue statement
of a material fact or (2) any material omission contained or referred to in the
Registration Statement. Insofar as indemnification for liabilities arising under
the Securities Act may be permitted to directors, officers or persons
controlling the Company, pursuant to the foregoing provisions, the Company has
been informed that in the opinion of the Securities and Exchange Commission such
indemnification is against public policy as expressed in the Act and is
therefore unenforceable. All of the registration and filing fees, printing
expenses, blue sky fees, if any, fees and disbursements of counsel for the
Company, and certain fees and disbursements of one counsel for the Selling
Stockholders will be paid by the Company; provided, however, that any
underwriting discounts and selling commissions will be borne by the Selling
Stockholders.
Except as specifically set forth herein, none of the Selling Stockholders
has, or within the past three years has had, any position, office or other
material relationship with the Company or any of its predecessors or affiliates.
PLAN OF DISTRIBUTION
Sales of the Shares may be made from time to time by the Selling
Stockholders, or, subject to applicable law, by pledgees, donees, distributees,
transferees or other successors in interest. Such sales may be made on Nasdaq,
in another over-the-counter market, on a national securities exchange (any of
which may involve crosses and block transactions), in privately negotiated
transactions or otherwise or in a combination of such transactions at prices and
at terms then prevailing or at prices related to the then current market price,
or at privately negotiated prices. In addition, any Shares covered by this
Prospectus which qualify for sale pursuant to Section 4(1) of the Securities Act
or Rule 144 promulgated thereunder may be sold under such provisions rather than
pursuant to this Prospectus. Without limiting the generality of the foregoing,
the Shares may be sold in one or more of the following types of transactions:
(a) a block trade in which the broker-dealer so engaged will attempt to sell the
Shares as agent but may position and resell a portion of the block as principal
to facilitate the transaction; (b) purchases by a broker or dealer as principal
and resale by such broker or dealer for its account pursuant to this Prospectus;
(c) an exchange distribution in accordance with the rules of such exchange; (d)
ordinary brokerage transactions and transactions in which the broker solicits
purchasers; and (e) face-to-face transactions between sellers and purchasers
without a broker-dealer. In effecting sales, brokers or dealers engaged by the
Selling Stockholders may arrange for other brokers or dealers to participate in
the resales.
In connection with distributions of the Shares or otherwise, the Selling
Stockholders may enter into hedging transactions with broker-dealers. In
connection with such transactions, broker-dealers may engage in short sales of
the Shares registered hereunder in the course of hedging the positions they
assume with Selling Stockholders. The Selling Stockholders may also sell Shares
short and deliver the Shares to close out such short positions. The Selling
Stockholders may also enter into option or other transactions with
broker-dealers which require the delivery to the broker-dealer of the Shares
registered hereunder, which the broker-dealer may resell pursuant to this
Prospectus. The Selling Stockholders may also pledge the Shares registered
hereunder to a broker or dealer and upon a default, the broker or dealer may
effect sales of the pledged Shares pursuant to this Prospectus.
Brokers, dealers or agents may receive compensation in the form of
commissions, discounts or concessions from Selling Stockholders in amounts to be
negotiated in connection with the sale. Such brokers or dealers and any other
participating brokers or dealers may be deemed to be "underwriters" within the
meaning of the Securities Act in connection with such sales and any such
commission, discount or concession may be deemed to be underwriting discounts or
commissions under the Securities Act.
Information as to whether underwriters who may be selected by the Selling
Stockholders, or any other broker-dealer, is acting as principal or agent for
the Selling Stockholders, the compensation to be received by underwriters who
may be selected by the Selling Stockholders, or any broker-dealer, acting as
principal or agent for the Selling Stockholders and the compensation to be
received by other broker-dealers, in the event the compensation of such other
broker-dealers is in excess of usual and customary commissions, will, to the
extent required, be set forth in a supplement to this Prospectus (the
"Prospectus Supplement"). Any dealer or broker participating in any distribution
of the Shares may be required to deliver a copy of this Prospectus, including
the Prospectus Supplement, if any, to any person who purchases any of the Shares
from or through such dealer or broker.
The Company has advised the Selling Stockholders that during such time as
they may be engaged in a distribution of the Shares included herein they are
required to comply with Regulation M promulgated under the Exchange Act. With
certain exceptions, Regulation M precludes any Selling Shareholder, any
affiliated purchasers and any broker-dealer or other person who participates in
such distribution from bidding for or purchasing, or attempting to induce any
person to bid for or purchase any security which is the subject of the
distribution until the entire distribution is complete. Regulation M also
prohibits any bids or purchases made in order to stabilize the price of a
security in connection with the distribution of that security. All of the
foregoing may affect the marketability of the Common Stock.
It is anticipated that the Selling Stockholders will offer all of the
Shares for sale. Further, because it is possible that a significant number of
Shares could be sold at the same time hereunder, such sales, or the possibility
thereof, may have a depressive effect on the market price of the Company's
Common Stock.
11
<PAGE>
LEGAL MATTERS
The validity of the Shares offered hereby will be passed upon for the
Company by Morgan, Lewis & Bockius LLP, New York, New York.
EXPERTS
The financial statements of Visual Edge Systems Inc. (a development
stage company) as of December 31, 1996 and 1995 and for the years then ended
and for the period from inception (July 15, 1994) to December 31, 1996 have
been incorporated by reference herein and in the Registration Statement from
the Company's 1996 Annual Report on Form 10-KSB (as amended by Form 10-KSB/A
filed April 7, 1997) in reliance upon the report of KPMG Peat Marwick LLP,
independent certified public accountants, included therein, and upon the
authority of said firm as experts in accounting and auditing. The report of
KPMG Peat Marwick LLP contains an explanatory paragraph that states that the
Company is in its development stage and its recurring losses through 1996 and
contractual commitments under a licence agreement raise substantial doubt
about the entity's ability to continue as a going concern unless additional
financing or equity is obtained. The financial statements do not include any
adjustments that might result from the outcome of that uncertainty.
12
<PAGE>
NO DEALER, SALESPERSON OR ANY
OTHER INDIVIDUAL HAS BEEN AUTHORIZED
TO GIVE ANY INFORMATION OR TO MAKE
ANY REPRESENTATIONS NOT CONTAINED IN
THIS PROSPECTUS AND, IF GIVEN OR
MADE, SUCH INFORMATION OR
REPRESENTATIONS MUST NOT BE RELIED VISUAL EDGE SYSTEMS INC.
UPON AS HAVING BEEN AUTHORIZED BY THE
COMPANY OR THE SELLING STOCKHOLDERS.
THIS PROSPECTUS DOES NOT CONSTITUTE
AN OFFER TO SELL, OR A SOLICITATION 93,677 SHARES OF
OF AN OFFER TO BUY, ANY SECURITY BY COMMON STOCK
ANY PERSON IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION IS
UNLAWFUL. NEITHER THE DELIVERY OF
THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY
CIRCUMSTANCES, IMPLY THAT THE
INFORMATION IN THIS PROSPECTUS IS
CORRECT AS OF ANY TIME SUBSEQUENT TO
THE DATE OF THIS PROSPECTUS.
TABLE OF CONTENTS
Page
Available Information......................... ii
Incorporation of Certain Information
by Reference................................ ii
The Company................................... 1 PROSPECTUS
Risk Factors.................................. 5
Use of Proceeds............................... 10
Selling Stockholders.......................... 11
Plan of Distribution.......................... 12
Legal Matters................................. 13
Experts....................................... 13
_____________________________
UNTIL SEPTEMBER 12, 1997 (25 DAYS AFTER
THE DATE OF THIS PROSPECTUS) ALL
DEALERS EFFECTING TRANSACTIONS IN THE
REGISTERED SECURITIES, WHETHER OR NOT
PARTICIPATING IN THIS DISTRIBUTION,
MAY BE REQUIRED TO DELIVER A
PROSPECTUS. THIS IS IN ADDITION TO
THE OBLIGATIONS OF DEALERS TO August 18, 1997
DELIVER A PROSPECTUS WHEN ACTING
AS UNDERWRITERS AND WITH RESPECT TO
THEIR UNSOLD ALLOTMENTS OR
SUBSCRIPTIONS.