CD MAX INC/VA
PRER14A, 1997-11-07
COMPUTER PROGRAMMING SERVICES
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<PAGE>   1
               Cover Page for Filing of Proxy Materials with SEC

                                  SCHEDULE 14A
                  Proxy Statement Pursuant to Section 14(a)
                   of the Securities Exchange Act of 1934


Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[X] Preliminary Proxy Statement
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Sect. 240.14a-11(c) or Sect. 240.14a-12

                                  CD-MAX, Inc.
                (Name of Registrant as Specified In Its Charter)

                           Philip J. Gross, Secretary
                   (Name of Person(s) Filing Proxy Statement)
<PAGE>   2
CD-MAX (LETTERHEAD)
CD-MAX, Inc.
(d/b/a Imark Technologies, Inc.)
580 Herndon Parkway, Suite 100
Herndon, VA 20170-5225
703-925-3400
703-925-3430 Fax


November __, 1997

Dear Stockholder:

         You are cordially invited to attend the 1997 Annual Meeting of
Stockholders (the "Meeting") of CD-MAX, Inc. (the "Company") to be held on
December 16, 1997, at 10:00 a.m. at the offices of the Company, 580 Herndon
Parkway, Herndon, Virginia 20170, and thereafter as it may be adjourned from
time to time.

   
         The Board of Directors urges you to read the accompanying Notice of
Annual Meeting and Proxy Statement and recommends that you vote (i) FOR the
election of the directors nominated; (ii) FOR the proposal to amend the
Articles of Incorporation to increase the number of authorized shares of Common
Stock; (iii) FOR the proposal to increase the number of shares reserved for
issuance under the Company's 1993 Stock Incentive Plan; (iv) FOR the proposal
to change the Company's name to Imark Technologies Inc.; (v) FOR ratification
of the Company's appointment of Ernst and Young, LLP as the independent
auditors for the 1998 fiscal year; and (v) on other such matters that may be
properly brought before the Meeting.
    

         Whether or not you plan to attend the Meeting, please complete, date,
sign and return your Proxy Card promptly in the enclosed envelope, which
requires no postage if mailed in the United States.  If you attend the Meeting,
you may vote in person if you wish, even if you have previously returned your
proxy.

         On behalf of the Board of Directors, I wish to thank you for your
support and interest.  We look forward to seeing you at the Annual Meeting.

Sincerely,



Robert A. Wiedemer
Chairman of the Board of Directors,
President and CEO





<PAGE>   3
                                  CD-MAX, INC.
                        (D/B/A IMARK TECHNOLOGIES, INC.)
                         580 HERNDON PARKWAY, SUITE 100
                          HERNDON, VIRGINIA 20170-5225

               NOTICE OF THE 1997 ANNUAL MEETING OF STOCKHOLDERS

To the Stockholders of CD-MAX, INC.:

     NOTICE IS HEREBY GIVEN that the 1997 Annual Meeting of Stockholders (the
"Meeting") of CD-MAX, INC. (the "Company"), a Delaware corporation, will be
held on December 16, 1997 at 10:00 a.m., Eastern Time at the offices of the
Company, 580 Herndon Parkway, Herndon, Virginia 20170, and thereafter as the
Meeting may be adjourned from time to time.

At the Meeting, the Stockholders will be asked to:

1.  Elect five directors to the Board of Directors to serve for the ensuing
    year until their successors are elected;

   
2.  Approve an amendment to the Articles of Incorporation to increase the 
    number of authorized shares of Common Stock from 10 million to 20 million
    shares, par value $.01 per share.
    

   
3.  Reserve an additional 500,000 shares of Common Stock for issuance under the
    Company's 1993 Stock Incentive Plan;
    

   
4.  Approve an amendment to the Company's Articles of Incorporation changing
    the name of the Company to "Imark Technologies, Inc.";
    

   
5.  Ratify the selection of Ernst and Young, LLP as the Company's independent
    auditors for the fiscal year ending June 30, 1998; and
    

   
6.  Vote upon other matters as may properly come before the Meeting or any
    adjournments thereof.
    

         The Board of Directors has designated the close of business on October
30, 1997 as the record date for the determination of Stockholders entitled to
notice of and to vote at the Meeting and any adjournments thereof.

         We hope that all Stockholders will attend the Meeting either in person
or by proxy.  In the event there are not sufficient votes for a quorum or to
approve or ratify any of the foregoing proposals at the time of the Meeting,
the Meeting may be adjourned in order to permit further solicitation of proxies
by the Company.  Whether or not you expect to attend the Meeting, to assure
that a quorum is present at the Meeting, please sign, date and return promptly
the enclosed Proxy Card. A postage prepaid envelope, addressed to Continental
Stock Transfer & Trust Company, the Company's transfer agent and registrar, has
been enclosed for your convenience.  If you attend the meeting, you may revoke
your proxy and vote your shares in person.





<PAGE>   4
IT IS IMPORTANT THAT PROXY CARDS BE RETURNED PROMPTLY.

PLEASE FILL IN, DATE AND SIGN THE PROXY CARD AND RETURN IT IN THE ENCLOSED
ENVELOPE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES. THE PROXY
MAY BE REVOKED AT ANY TIME PRIOR TO EXERCISE, AND IF YOU ARE PRESENT AT THE
MEETING YOU MAY, IF YOU WISH, REVOKE YOUR PROXY AT THAT TIME AND EXERCISE THE
RIGHT TO VOTE YOUR SHARES PERSONALLY.

By Order of the Board of Directors



Robert A. Wiedemer
Chairman of the Board, President & CEO

Herndon, Virginia
November __, 1997





<PAGE>   5
                                  CD-MAX, INC.
                          PRELIMINARY PROXY STATEMENT

         The enclosed Proxy is solicited by the Board of Directors of CD-MAX,
INC. (the "Company") for use at the 1997 Annual Meeting of Stockholders (the
"Meeting") to be held at the offices of the Company, 580 Herndon Parkway,
Herndon, Virginia 20170 at 10:00 a.m., Eastern Time, on December 16, 1997 and
at any adjournments thereof.

         Management intends to mail on or about November ___, 1997, this Proxy
Statement, the accompanying form of proxy and the Annual Report for the fiscal
year ended June 30, 1997 to all stockholders entitled to vote.  The costs of
soliciting proxies will be borne by the Company.

         Only stockholders of record at the close of business on October 30,
1997, will be entitled to vote at the Meeting or any adjournment thereof.  On
October 30, 1997, the Company had outstanding _________ shares of common stock,
$.01 par value, ("Common Stock").  Each share entitles the holder to one vote
with respect to all matters submitted to Stockholders at the Meeting. There is
no other class of voting securities of the Company entitled to vote at the
meeting.

         To establish a quorum to transact business at the Meeting, there must
be present at the Meeting, in person or by proxy, a majority of the shares of
Common Stock issued, outstanding, and entitled to vote at the Meeting. Shares
represented by properly signed proxies received by the Company will be counted
for purposes of establishing a quorum, without regard to whether the proxy is
marked as casting a vote or abstaining.

   
         To be elected, a director must receive a plurality of the votes of the
Common Stock present in person or represented by proxy at the Annual Meeting
and entitled to vote on the election of directors. The affirmative vote of a
majority of the Common Stock, present in person or represented by proxy at the
Annual Meeting and entitled to vote thereon, will be necessary to increase the
number of authorized share of Common Stock, to increase the number of shares
reserved for issuance under the 1993 Stock Incentive Plan, to change the name
of the Company and to ratify the selection of the independent auditors.
    

         Execution of a Proxy will not in any way affect a Stockholder's right
to attend the Meeting and vote in person. The Proxy may be revoked at any time
before it is exercised, by written notice to the Secretary prior to the Annual
Meeting, or by giving to the Secretary a duly executed Proxy bearing a later
date than the Proxy being revoked, at any time before such Proxy is voted, or
by appearing at the Annual Meeting and voting in person. The shares represented
by all properly executed Proxies received in time for the Meeting will be voted
as specified therein.

   
         Proxies solicited by the Board of Directors of the Company will be
voted in accordance with the directions given therein.  Where no instructions
are indicated, signed Proxy Cards will be voted "FOR" the election of the
nominees for director named in this Proxy Statement, "FOR" the amendment to
the Articles of Incorporation to increase the number of authorized shares of
Common Stock, "FOR" the increase in the number of shares reserved for issuance
under the 1993 Stock Incentive Plan, "FOR" the proposal to change the name of
the Company to "Imark Technologies, Inc.", and
    





<PAGE>   6
"FOR" the ratification of the appointment of Ernst & Young, LLP as independent
auditors for the year ending June 30, 1998.

         On October 10, 1997, the Board of Directors of the Company approved a
resolution to amend the By-Laws to permit directors to be elected by a
plurality of the votes cast at a meeting of the shareholders.  The amendment
took effect immediately.  Prior to the amendment, the By-Laws, Article III,
Section 1(b) provided that members of the Board of Directors would be elected
by a majority of the votes cast at a meeting of the shareholders by the holders
of shares, present in person or represented by proxy and entitled to vote in
the election.  Under the amended By-Laws, Article III, Section 1(b) has been
changed to provide that members of the Board of Directors shall be elected by a
plurality of the votes cast at a meeting of the shareholders by the holders of
shares, present in person or represented by proxy and entitled to vote in the
election.  The Board of Directors believes that a plurality, which is a lower
voting threshold than a majority, will better serve the Company in the election
of directors.

         In accordance with Delaware law, abstentions and "broker non-votes"
(i.e. proxies from brokers or nominees indicating that such persons have not
received instructions from the beneficial owner or other persons entitled to
vote shares as to a matter with respect to which the brokers or nominees do not
have discretion to vote) will be treated as present for purposes of determining
the presence of a quorum. For purposes of determining approval of a matter
presented at the Meeting, abstentions will be deemed present and entitled to
vote and will, therefore, have the same legal effect as a vote against a matter
presented at the Meeting. Broker non-votes will be deemed not entitled to vote
on the subject matter as to which the non-vote is indicated and will therefore,
have no legal effect on the vote on that particular matter.

         The Board of Directors knows of no other matter to be presented at the
Meeting. If any other matter should be presented at the Meeting upon which a
vote may be taken, such shares represented by all Proxies received by the Board
of Directors will be voted with respect thereto in accordance with the judgment
of the persons named as attorneys in the Proxies.




             SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                                 MANAGEMENT

     The following table sets forth, as of September 29, 1997, the number of
shares of the Company's Common Stock owned by each director, by each executive
officer named in the Summary Compensation Table appearing on page 6, by all
directors and executive officers as a group, and by any persons (including any
"group" as used in Section 13(d)(3) of the Securities Exchange Act of 1934),
known by the Company to own beneficially 5% or more of the outstanding Common
Stock.  Except as otherwise indicated, the stockholders listed in the table
below have sole voting and investment power with respect to the shares
indicated.


<TABLE>
             <S>                                         <C>                      <C>           
             NAME AND ADDRESSES OF                       SHARES BENEFICIALLY      PERCENTAGE OF OUTSTANDING
</TABLE>





<PAGE>   7
<TABLE>
<CAPTION>
                BENEFICIAL OWNERS                                   OWNED(1)               SHARES OF COMMON STOCK
               -------------------------------------             ----------------------    -----------------------
               <S>                                              <C>                                <C>
               David B. Boelio                                    470,987(2)                         9.48%
               Philip J. Gross                                    450,486(2)                         9.06%
               John D. Wiedemer                                   724,562(3)                        14.59%
               Robert A. Wiedemer                                 435,450(4)                         8.77%
               Wiedemer Charitable Trust                          230,050(5)                         5.98%
                         c/o John D. Wiedemer, Trustee
                         Steven P. Schnipper                      251,863(6)                         3.07%
               Weldon  P. Rackley                                  70,575                            1.83%
               Suan Investments                                   504,341(7)                         4.97%
                         c/o Ernest Gottdiener
                         911 Sterner Road
                         Hillside, NJ 07205
                All Executive Officers and
                         Directors as a group
                         (six persons)                          1,413,063(8)                        32.33%
</TABLE>

(1)  Beneficial ownership has been determined in accordance with Rule 13d-3 of
     the Securities Exchange Act of 1934, as amended.  Generally, a person is
     deemed to be the beneficial owner of a security if he has the right to
     acquire voting or investment power within 60 days. Except as otherwise
     noted, each individual or entity has sole voting and investment power over
     the securities listed.

(2)  Includes 247,500 ten year, common stock purchase warrants that are
     exercisable at such time as the Common Stock has traded for twenty days in
     any thirty business day period at a closing bid price equal to or greater
     than $9.19 for the exercise price of $9.19 per share.

(3)  Robert A. Wiedemer and John D. Wiedemer are brothers. Includes 230,050
     shares owned by the Wiedemer Charitable Residual Trust over which John
     David Wiedemer exercises voting control, and in which he has a beneficial
     interest. Includes 247,500 ten year, common stock purchase warrants that
     are exercisable at such time as the Common Stock has traded for twenty
     days in any thirty business day period at a closing bid price equal to or
     greater than $9.19 for the exercise price of $9.19 per share.

(4)  Robert A. Wiedemer and John D. Wiedemer are brothers. Does not include any
     shares owned by the Wiedemer Charitable Residual Trust in which Robert
     Wiedemer has a beneficial interest but does not exercise any voting or
     investment control. Includes 247,500 ten year, common stock purchase
     warrants that are exercisable at such time as the Common Stock has traded
     for twenty days in any thirty business day period at a closing bid price
     equal to or greater than $9.19 for the exercise price of $9.19 per share.

(5)  John D. Wiedemer is the trustee of this trust and he and Robert A.
     Wiedemer have a beneficial interest in the trust.

(6)  Includes 19,152 shares subject to Common Stock options exercisable at
     $9.00 per share, 37,397 shares subject to Common Stock warrants that are
     immediately exercisable at prices ranging from $.30 to $6.00 per share,
     and 97,056 shares of Common Stock issuable upon





<PAGE>   8
     exercise of Redeemable Warrants.

(7)  Includes 47,408 shares subject to Common Stock warrants that are
     immediately exercisable at $6.00 per share, and 265,944 shares of Common
     Stock issuable upon exercise of Redeemable Warrants.

(8) Includes 19,152 shares subject to Common Stock options exercisable at $9.00
    per share, 84,805 shares subject to Common Stock warrants that are
    immediately exercisable at prices ranging from $.30 to $6.00 per share,
    363,000 shares of Common Stock issuable upon exercise of Redeemable
    Warrants, and includes 990,00 ten year, common stock purchase warrants that
    are exercisable at such time as the Common Stock has traded for twenty days
    in any thirty business day period at a closing bid price equal to or
    greater than $9.19 for the exercise price of $9.19 per share.


         PROPOSAL 1.   ELECTION OF DIRECTORS

         The Directors of the Company are elected annually and hold office
until the next annual meeting of stockholders and until their successors shall
have been elected and qualified. In general, vacancies and newly created
directorships resulting from any increase in the authorized number of directors
may be filled by a majority vote of the directors then in office.  The members
of the Board of Directors did not receive any compensation for their services
as directors for the fiscal year ended June 30, 1997.

         UNLESS AUTHORITY TO VOTE FOR THE NOMINEES IS WITHHELD, IT IS INTENDED
THAT THE SHARES REPRESENTED BY THE ENCLOSED PROXY CARD IF EXECUTED AND RETURNED
WILL BE VOTED FOR THE ELECTION OF THE NOMINEES PROPOSED BY THE BOARD OF
DIRECTORS.  The Board of Directors has nominated the following persons to serve
as Directors:  Robert A. Wiedemer, John D. Wiedemer, Philip J. Gross, Steven P.
Schnipper, and Weldon P. Rackley.  In the event that any nominee is unable to
serve or declines to serve for any reason, it is intended that the proxies will
be voted for the election of such other person as may be designated by the
Board of Directors.  The Board of Directors has no reason to believe that any
nominee will be unable or unwilling to serve.

         The following table sets forth the age of each nominee, the year each
nominee was elected a Director and the positions with the Company currently
held by each nominee. Each of the nominees currently serves as a Director. For
information about ownership of the Company's Common Stock by each nominee, see
"Security Ownership of Certain Beneficial Owners and Management."



<TABLE>
<CAPTION>
                                                  POSITIONS AND OFFICES                            DIRECTOR
  NAME                                  AGE       WITH THE COMPANY                                   SINCE
  ----                                  ---       ----------------                                   -----
  <S>                                   <C>       <C>                                                <C>
  Robert A. Wiedemer                    38        President, Chief Executive Officer and             1993
                                                  Chairman of the Board, Director
</TABLE>





<PAGE>   9
<TABLE>
  <S>                                   <C>       <C>                                                <C>
  John D. Wiedemer                      46        Senior Vice President of Operations,               1993
                                                  Director
  Philip J. Gross                       45        Vice President - Chief Financial Officer,          1993
                                                  Secretary and Treasurer, Director
  Steven P. Schnipper                   26        Director                                           1995
  Weldon P. Rackley                     61        Director                                           1996
</TABLE>


      All Directors will hold office until the 1998 Annual Meeting of
Stockholders or special meeting in lieu thereof (and thereafter until their
respective successors have been duly elected and qualified).

       Robert A. Wiedemer, Co-founder and Chairman of the Board since 1995,
President, Chief Executive Officer and a Director of the Company since 1993.
From March 1990 until June 1993, Mr. Wiedemer worked with Dr. Wiedemer in the
development of the CD-MAX technology.  Mr. Wiedemer received his B.A. from the
University of Texas and a Master's Degree in Business from the University of
Wisconsin-Madison with a specialty in Marketing.

       Philip J. Gross, Co-founder, Secretary/Treasurer, Chief Financial
Officer, and Director since 1993. From 1986 until 1989 Mr. Gross was Chief
Financial Officer, Treasurer and Secretary of America Online.  From 1985 until
May, 1994, he was a director of National Digital Corporation of McLean,
Virginia, a digital photo transmission company. From 1990 through June, 1993,
Mr. Gross was chief financial officer of Phone Base Systems of Vienna,
Virginia, a telecommunications firm.  From 1991 to the June 1997, he was be the
chief operating officer and a director of CIVS, Inc. of Rockville, Maryland, a
health care information company which was recently acquired by Medirisk, Inc.,
a company trading on NASDAQ.  Subsequent to CIVS's acquisition by Medirisk,
Inc., in June, 1997, he has been Vice-President of Operations.  Mr. Gross is a
Certified Public Accountant.  He holds AB and MBA degrees from Syracuse
University.

       John David Wiedemer, Ph.D., Co-founder, Director, and Senior Vice
President of Operations since 1993.  From March 1990 until June 1993, Dr.
Wiedemer was involved in efforts to develop the CD-MAX technology.  Dr.
Wiedemer holds Ph.D. and Masters degrees in economics from the University of
Wisconsin-Madison, and a Bachelor of Arts degree (Magna cum laude) from the
University of Pennsylvania.

       Steven P. Schnipper, Director since 1995.  Since 1992, Mr. Schnipper has
been a financial consultant, working with individual and corporate clients.
From 1993 to November, 1994, Mr. Schnipper was employed by the City of
Elizabeth, NJ designing, implementing and troubleshooting computerized systems
and applications.  Mr. Schnipper holds BA and MBA degrees from Rutgers
University.  Prior to 1992, Mr. Schnipper was a student.

       Weldon P. Rackley, Director since May 1996.  From 1991 to November 1994
Mr. Rackley was executive director of AMACOM Books, the book publishing
division of the American Management Association, located in New York City, and
from November 1994 to the present he has been the managing director of
publications for the American Management





<PAGE>   10
Association.

         None of the persons nominated to serve as directors of the Company,
except for Messrs. Robert Wiedemer and John D. Wiedemer, who are brothers, are
related by blood, marriage or adoption to any of the Company's Directors or
executive officers.  The Board of Directors did not formally meet during the
year ended June 30, 1997 but acted through the execution of Written Consents in
Lieu of a Meeting.

         The Audit Committee, consisting of Messrs. Schnipper and Rackley did
not meet during the year ended June 30, 1997.  It did meet on October 8, 1997.
The Audit Committee's functions include making recommendations to the Board of
Directors relative to the appointment of independent auditors, and conferring
with the Company's independent auditors regarding the scope and the results of
the audit of the Company's books and accounts and reporting the same to the
Board of Directors.

         The Compensation Committee, composed of Messrs. Robert Wiedemer and 
Philip Gross, did not meet during the year ended June 30, 1997. The
Compensation Committee's functions include the administration of the Company's
stock incentive plan and making recommendations to the Board of Directors
relative to the compensation of officers and employees.

         The Company does not have a standing nomination committee of the Board
of Directors or a committee performing similar functions.

         THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE INDIVIDUALS
NOMINATED TO SERVE AS DIRECTORS.

   
         PROPOSAL 2.   AMENDMENT TO THE ARTICLES OF INCORPORATION TO INCREASE
         THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK
    

   
         The Board of Directors has approved, subject to shareholder
ratification, an amendment to the Company's Articles of Incorporation to
increase the number of authorized shares of common stock, par value $.01 per
share, from ten million (10,000,000) to twenty million (20,000,000) shares.  As
of October 30, 1997, _______________ shares of common stock are issued and
outstanding.  In addition, _____________ shares of common stock are reserved
for issuance upon excerise of the Company's outstanding options and warrants. 
The Board is recommending an increase in the number of authorized shares of
common stock to make the shares available for possible future issuances in
connection with the Company's 1993 Stock Incentive Plan, sales of securities,
acquisitions or mergers.
    
 
   
THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE AMENDMENT TO THE
ARTICLES OF INCORPORATION TO INCREASE THE NUMBER OF AUTHORIZED SHARES OF COMMON
STOCK.
    

   
         PROPOSAL 3.   RESERVATION OF ADDITIONAL SHARES UNDER THE
         1993 STOCK INCENTIVE PLAN
    

         The shareholders approved the 1993 Stock Incentive Plan (the "Plan")
on December 3, 1993.  At that time, 200,000 shares of Common Stock were
reserved for issuance under the terms of the Plan.  As of September 30, 1997,
options for 240,957 shares were issued and outstanding.  On September 30, 1997,
the Board of Directors approved, subject to shareholder ratification, reserving
an additional 500,000 shares of Common Stock for future issuances under the
Plan.  All of the other terms and conditions of the Plan will remain unchanged.

          The purpose of the Plan is to offer to those key employees, directors
and consultants who contribute materially to the successful operation of the
Company additional incentive and encouragement to remain in the service of the
Company by increasing their participation through stock ownership. The current
Executive Officers of the Company do not participate in the Plan, and there are
no current plans to include them.  The Board of Directors believes that the
current number of shares reserved for issuance under the Plan is no longer
adequate to advance the





<PAGE>   11
interests of the Company and to satisfy its future needs.  The Board believes
that reserving an additional 500,000 shares will meet the Company's future
needs.

         THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" RESERVING AN
ADDITIONAL 500,000 SHARES UNDER THE 1993 STOCK INCENTIVE PLAN.


   
         PROPOSAL 4.   AMENDMENT TO THE ARTICLES OF INCORPORATION TO CHANGE THE
CORPORATE NAME TO "IMARK TECHNOLOGIES, INC."
    

         The Board of Directors has approved, subject to shareholder approval,
an amendment to the Company's Articles of Incorporation changing the Company's
name from CD-MAX, Inc. to "Imark Technologies, Inc." Imark is the Company's
acronym for "Information Marketing".  The Company has been doing business as
Imark Technologies, Inc. since May 1997, and it has registered that name in
Virginia and reserved it in Delaware.  Therefore, the Board of Directors
believes that its corporate name should be formally changed as well.  The Board
is recommending this change to: (i) create a wider demarcation between its
corporate name and one of several services which it offers, i.e., CD-MAX; and
(ii) eliminate the perception that the mainstay business of the Company is in
the CD-ROM market because the Company has been positioning its business in the
broader information industry.  When the Company adopted the name "CD-MAX,
Inc.", it primarily offered a CD-ROM service.  The Company, which is now
offering services in the Internet industry, desires to avoid confusing the
industry into seeing the Company as only a CD-ROM company.


         THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE AMENDMENT TO
THE ARTICLES OF INCORPORATION TO CHANGE THE CORPORATE NAME TO "IMARK
TECHNOLOGIES, INC."



   
         PROPOSAL 5.   RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS
    

         The persons named in the enclosed Proxy will vote to ratify the
selection of Ernst and Young, LLP as independent auditors for the fiscal year
ending June 30, 1998 unless otherwise directed by the Stockholders. That firm
also served as the Company's independent auditors in 1996 and 1997. A
representative of Ernst and Young  LLP is expected to be present at the Meeting
of Stockholders, and will have the opportunity to make a statement and answer
questions from Stockholders if the representative so desires.

         THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE "FOR" THE RATIFICATION
OF ERNST AND YOUNG, LLP AS THE COMPANY'S INDEPENDENT AUDITORS.



         Section 16(a) of the Securities and Exchange Act of 1934 requires the
Company's





<PAGE>   12
directors and executive officers, and persons who own more than 10% of the
Company's Common Stock (10% Stockholders"), to file with the Securities and
Exchange Commission (the "SEC") initial reports of ownership of the Company's
Common Stock and other equity securities on Form 3 and reports of changes in
such ownership on Form 4 and Form 5. Officers, directors and 10% Stockholders
are required by SEC regulations to furnish the Company with copies of all
Section 16(a) forms they file.

         To the Company's knowledge, based solely on review of the copies of
such reports furnished to the Company during, and with respect to, its most
recent fiscal year, and written representations that no other reports were
required, all Section 16(a) filing requirements applicable to its officers,
directors and 10% Stockholders were complied with.


                             EXECUTIVE COMPENSATION

         The following table sets forth the cash compensation paid by the
Company to each executive officer of the Company who earned $100,000 or more
for the year ended June 30, 1997:

<TABLE>
<CAPTION>
Name and                                                                            Other Annual
Principal Position                        Year       Salary        Bonus            Compensation     Options
- --------------------                     -------  ----------     ---------          -------------  ------------
<S>                                      <C>       <C>            <C>                     <C>       <C>
Robert A. Wiedemer, President,
Chief Executive Officer,                 6/30/97   $89,500        $5,000                  -           -
Director                                 6/30/96   $79,500          -                     -         247,500(1)
                                         6/30/95   $75,000          -                     -           -
</TABLE>

(1)  Ten year, common stock purchase warrants that are exercisable at such time
     as the Common Stock has traded for twenty days in any thirty business day
     period at a closing bid price equal to or greater than $9.19 for the
     exercise price of $9.19 per share.


OPTION GRANTS IN LAST FISCAL YEAR

         No options were granted by the Company to executive officers in 
the fiscal year ended June 30, 1997.


AGGREGATED OPTION EXERCISES IN LAST YEAR AND FISCAL YEAR-END; OPTION/SAR
VALUES

         No options were exercised during the fiscal year ended June 30, 1997.


LONG-TERM INCENTIVE PLANS-AWARDS IN LAST FISCAL YEAR





<PAGE>   13
                The Company does not maintain any long-term compensation plans 
         for its officers, directors or employees.

COMPENSATION OF DIRECTORS

         The Company did not provide any compensation to its Directors for
their services for the fiscal year ended June 30, 1997.  For a discussion of
the compensation arrangements between the Company and Messrs. Robert Wiedemer,
John David Wiedemer and Philip Gross, refer to the discussions set forth under
the heading below entitled "Employment Agreements".

EMPLOYMENT AGREEMENTS

         Effective October 1, 1993, the Company entered into three year key
employment agreements with Mr. Robert Wiedemer, Mr. John D. Wiedemer, and Mr.
Philip Gross.  Pursuant to these agreements, Mr. Robert Wiedemer serves as
President and Chief Executive Officer, Mr. John David Wiedemer serves as Sr.
Vice President of Operations, and Mr. Gross serves as Vice President and Chief
Financial Officer.  Effective September 30, 1996, the Company extended these
agreements for two additional years.  The agreements provide for bonuses as
determined by the Board of Directors, and employee benefits, including
vacation, sick pay and insurance in accordance of the Company's policies.  Upon
termination of employment without cause, the agreements provide for severance
payments equal to six months of base salary.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         In May, 1996, the Company entered into a contract with CIVS, Inc., a
health care information services company, to provide its CD-MAX service to
CIVS.  Philip J. Gross, an officer, director and principal shareholder of the
Company, also, from 1991 until June 1997, served as the chief operating officer
and a director of CIVS.  In June, 1997 CIVS was acquired by Medirisk, Inc. and
Mr. Gross became Vice President of Operations of CIVS, a position he currently
holds.

         The Company believes the foregoing transaction was on terms no less
favorable to the Company than could be obtained from unaffiliated third
parties. As a matter of policy, in order to reduce the risks of self-dealing or
a breach of the duty of loyalty to the Company, all transactions between
the Company and any of its officers, directors or principal stockholders must
be for bona fide purposes and will be subject to approval by a majority of the
disinterested members of the Board of Directors of the Company.

         For a description of other material transactions during the last two
years in which the Company was a party to any transaction with any of the
directors, nominees, executive officers and persons named in the table entitled
"Security Ownership of Certain Beneficial Owners and Management" set forth
above in this Proxy Statement, refer to the discussions in this Proxy Statement
under the heading entitled "Employment Agreements".


                           DEADLINE FOR SUBMISSION OF





<PAGE>   14
                   1998 STOCKHOLDER PROPOSALS AND NOMINATIONS

         Stockholders who wish to present proposals appropriate for
consideration at the Company's Annual Meeting of Stockholders to be held in
1998 must submit the proposals in proper form to the Company at its address set
forth on the first page of this Proxy Statement no later than June 30, 1998 in
order for the proposals to be considered for inclusion in the Company's Proxy
Statement and form of proxy relating to such Annual Meeting.

                               OTHER INFORMATION

         Proxies for the Annual Meeting will be solicited by mail, telephone
and through brokerage institutions and all expenses involved, including
printing and postage, will be paid by the Company.

         A COPY OF THE COMPANY'S ANNUAL REPORT FOR THE YEAR ENDED JUNE 30, 1997
IS BEING FURNISHED HEREWITH TO EACH STOCKHOLDER OF RECORD AS OF THE CLOSE OF
BUSINESS ON OCTOBER 30, 1997.  ADDITIONAL COPIES OF THE ANNUAL REPORT WILL BE
PROVIDED FOR A NOMINAL CHARGE UPON WRITTEN REQUEST TO:

                                  CD-MAX, INC.
                         580 HERNDON PARKWAY, SUITE 100
                            HERNDON, VA  20170-5225
                                ATTN: BETH BROWN


OTHER MATTERS WHICH MAY PROPERLY COME BEFORE THE MEETING

The Board of Directors is aware of no other matters, except for those
incidental to the conduct of the Meeting, that are to be presented to
stockholders for formal action at the Meeting. If, however, any other matters
are properly brought before the Meeting or any adjournments thereof, it is the
intention of the persons named in the Proxy to vote the shares represented
thereby on such matters in accordance with their best judgment.

By Order of the Board of Directors

Robert A. Wiedemer
Chairman of the Board of Directors
President and CEO
November  _ , 1997





<PAGE>   15
                                    PROXY
(THIS IS THE FRONT)

                                  CD-MAX, INC.
                              580 HERNDON PARKWAY
                                   SUITE 100
                          HERNDON, VIRGINIA 20170-5225

 THIS PROXY IS BEING SOLICITED ON BEHALF OF THE CD-MAX, INC. BOARD OF DIRECTORS 

 The undersigned appoints Robert A. Wiedemer and Philip J. Gross, and each of
them, as proxies of the undersigned, each with the power to appoint his
substitute, and hereby authorizes each of them, separately, to represent and to
vote, as designated below, all the shares of Common Stock of CD-MAX, held of
record by the undersigned on October 30, 1997 or with respect to which the
undersigned is otherwise entitled to vote or act, at the Annual Meeting of
Shareholders to be held on December 16, 1997 or any adjournment thereof, upon
matters set forth in the Notice of Annual Meeting dated __________, a copy of
which has been received by the undersigned.

1.   Election of Directors: For the election of Philip J. Gross, Weldon P.
     Rackley, Steven P. Schnipper, John D. Wiedemer and Robert A. Wiedemer.

    FOR ALL
- ---
    WITHHOLD AUTHORITY FOR ALL
- ---
    WITHHOLD AUTHORITY AS MARKED BELOW
- ---

   
2.   To consider and act upon a proposal to amend the Articles of 
     Incorporation to increase the number of authorized shares of 
     Common Stock from 10 million to 20 million shares, par value $.01 per
     share.
    

   
    FOR
- ---
    AGAINST
- ---
    ABSTAIN
- ---
    


   
3.   To consider and act upon a proposal to reserve an additional 500,000
     shares of Common Stock for issuance under the 1993 Stock Incentive Plan.
    

    FOR
- ---
    AGAINST
- ---
    ABSTAIN
- ---


   
4.   To consider and act upon a proposal to amend the Articles of Incorporation
     to rename the Company "Imark Technologies, Inc.".
    

    FOR
- ---
    AGAINST
- ---
    ABSTAIN
- ---


   
5.   To consider and act upon a proposal to ratify the selection of the firm of
     Ernst and Young, LLP as independent auditors of the Corporation for the
     fiscal year ending June 30, 1998.
    

    FOR
- ---
    AGAINST
- ---
    ABSTAIN
- ---





<PAGE>   16
   
6.   In their discretion, the proxies are authorized to vote upon such other
     business as may properly come before the meeting or any adjournment
     thereof, upon matters incident to the conduct of the meeting and upon the
     election of substituted nominees for Director designated by the Board of
     Directors if one or more of the persons named in Proposal 1 above is
     unable to serve as a Director.
    

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR THE ELECTION OF DIRECTORS AND FOR THE PROPOSALS IN ITEM 2, ITEM 3,
ITEM 4, AND ITEM 5, AND AUTHORITY WILL BE DEEMED GRANTED UNDER PROPOSAL 6.

(THIS IS THE BACK)


Dated:             , 1997
       ------------

- --------------------------
     Signature            

- --------------------------
     Signature if held jointly
Please sign exactly as the name appears
hereon.  When shares are held by joint
tenants, both should sign.  When signing
as attorney, executor, administrator,
Trustee or guardian, please give full title
as such.  If a corporation, please sign in full
corporate name by President or other
authorized officer.  If a partnership, please
sign in partnership name by authorized
person.

PLEASE MARK, SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.







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