CNET INC /DE
DEF 14A, 1999-04-22
MOTION PICTURE & VIDEO TAPE PRODUCTION
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<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14a INFORMATION
 
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                              (Amendment No.   )
 
        Filed by the Registrant |x|
 
        Filed by a Party other than the Registrant |_|
         
        Check the appropriate box:
 
        |_|  Preliminary Proxy Statement          
                                          
        |X|  Definitive Proxy Statement
 
                                  CNET, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

                       BOARD OF DIRECTORS OF CNET, INC.
- --------------------------------------------------------------------------------
                  (Name of Person(s) Filing Proxy Statement)
 
Payment of Filing Fee (Check the appropriate box):
 
   |X|  No fee required.

   |_|  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

   (1)  Title of each class of securities to which transaction applies:

        -----------------------------------------------------------------------

   (2)  Aggregate number of securities to which transaction applies:

        -----------------------------------------------------------------------

   (3)  Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11:(1)

        -----------------------------------------------------------------------

   (4)  Proposed maximum aggregate value of transaction:

        -----------------------------------------------------------------------

   (5)  Total fee paid:

        -----------------------------------------------------------------------

   |_|  Fee paid previously with preliminary materials.

   |_|  Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement  number, or
the form or Schedule and the date of its filing.

   (1)  Amount Previously Paid:

        -----------------------------------------------------------------------

   (2)  Form, Schedule or Registration Statement No.:

        -----------------------------------------------------------------------

   (3)  Filing Party:

        -----------------------------------------------------------------------

   (4)  Date Filed:

        -----------------------------------------------------------------------


- -----------
(1)  Set forth the amount on which the filing fee is calculated and state how it
     was determined.
<PAGE>   2
 
                                   CNET, INC.
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
<TABLE>
                                                        <S>      <C>
                                                        DATE:    WEDNESDAY, MAY 26, 1999
                                                        TIME:    9:00 A.M., LOCAL TIME
                                                        PLACE:   CNET, INC.
                                                                 150 CHESTNUT STREET,
                                                                 SAN FRANCISCO, CALIFORNIA 94111
</TABLE>
 
MATTERS TO BE VOTED ON:
 
   
       1.       Election of three directors to serve for terms of three years;
    
 
   
       2.       Approval of an amendment to our Certificate of Incorporation to
                increase the number of shares of common stock we are authorized
                to issue;
    
 
   
       3.       Approval of an amendment to our 1997 Stock Option Plan to
                increase the number of shares of common stock we can issue upon
                the exercise of options granted under the Plan;
    
 
   
       4.       Ratification of the appointment of our independent auditors for
                1999; and
    
 
       5.       Any other matters properly brought before the stockholders at
                the meeting.
 
       YOUR BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE IN FAVOR OF THE FOUR
PROPOSALS OUTLINED IN THIS PROXY STATEMENT.
 
                                             By Order of the Board of Directors
 
                                             SHELBY W. BONNIE,
                                             Executive Vice President and
                                             Chief Operating Officer
 
   
San Francisco, California
April 23, 1999
    
<PAGE>   3
 
                                PROXY STATEMENT
 
                               ------------------
 
   
       Your vote at the annual meeting is important to us. Please vote your
shares of common stock by completing the enclosed proxy card and returning it to
us in the enclosed envelope. This proxy statement contains information about the
annual meeting and was prepared by the Company's management at the direction of
the board of directors. This proxy statement was first mailed to stockholders on
April 23, 1999.
    
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                              PAGE
<S>                                                           <C>
General Information About Voting............................    1
Proposals You May Vote On...................................    3
Stock Ownership.............................................    7
Management..................................................    9
Executive Compensation......................................   12
Stockholder Proposals.......................................   15
Persons Making the Solicitation.............................   15
Independent Public Accountants..............................   15
Other Matters...............................................   16
Financial Statements........................................   16
</TABLE>
    
 
   
       THE INFORMATION CONTAINED IN THIS PROXY STATEMENT REFLECTS THE 2-FOR-1
SPLIT OF COMMON STOCK DISTRIBUTED IN THE FORM OF A STOCK DIVIDEND ON MARCH 8,
1999 TO HOLDERS OF COMMON STOCK ON FEBRUARY 22, 1999. THE INFORMATION CONTAINED
IN THIS PROXY STATEMENT DOES NOT REFLECT THE 2-FOR-1 SPLIT OF COMMON STOCK
DECLARED ON APRIL 21, 1999 TO BE PAID ON MAY 28, 1999 TO HOLDERS OF COMMON STOCK
ON MAY 10, 1999, WHICH IS CONDITIONED UPON APPROVAL OF THE PROPOSED AMENDMENT TO
OUR CERTIFICATE OF INCORPORATION INCLUDED IN THIS PROXY STATEMENT.
    
<PAGE>   4
 
                        GENERAL INFORMATION ABOUT VOTING
 
WHO CAN VOTE?
 
   
       You can vote your shares of common stock if our records show that you
owned the shares on the record date, March 31, 1999. A total of 35,371,835
shares of common stock can vote at the annual meeting. You have one vote for
each share of common stock that you held on the record date.
    
 
WHAT SHARES ARE INCLUDED ON THE PROXY CARD?
 
   
       The shares on your proxy card represent all of your shares of common
stock. If you do not return your proxy card, your shares will not be voted.
    
 
HOW DO I VOTE BY PROXY?
 
   
       Follow the instructions on the enclosed proxy card to vote on each
proposal to be considered at the annual meeting. Sign and date the proxy card
and mail it back to us in the enclosed envelope. The proxyholders named on the
proxy card will vote your shares as you instruct. If you sign and return the
proxy card but do not vote on a proposal, the proxyholders will vote for you on
that proposal. Unless you instruct otherwise, the proxyholders will vote FOR
each of the three director nominees and FOR each of the other proposals to be
considered at the meeting.
    
 
       The proxies for the stockholders are Halsey M. Minor, Shelby W. Bonnie
and Douglas N. Woodrum. A stockholder wishing to name another person as his or
her proxy may do so by crossing out the names of the designated proxies and
inserting the name of such other person to act as his or her proxy. In that
case, it will be necessary for the stockholder to sign the proxy card and
deliver it to the person named as his or her proxy and for the person so named
to be present and vote at the annual meeting. Proxy cards so marked should not
be mailed to us.
 
WHAT MAY I VOTE ON?
 
   
       1.       Election of three directors;
    
 
       2.       Approval of an amendment to our Certificate of Incorporation;
 
       3.       Approval of an amendment to our 1997 Stock Option Plan; and
 
   
       4.       Ratification of the appointment of our independent auditors for
1999.
    
 
   
HOW DOES THE BOARD OF DIRECTORS RECOMMEND THAT I VOTE?
    
 
       The board of directors recommends a vote FOR each of the proposals.
 
WHAT IF OTHER MATTERS COME UP AT THE ANNUAL MEETING?
 
       The matters described in this proxy statement are the only matters we
know will be voted on at the annual meeting. If other matters are properly
presented at the meeting, the proxyholders will vote your shares as they see
fit.
 
CAN I CHANGE MY VOTE AFTER I RETURN MY PROXY CARD?
 
   
       Yes. At any time before the vote on a proposal, you can change your vote
either by giving our corporate secretary a written notice revoking your proxy
card, by personally appearing at the annual meeting or by signing, dating and
returning to us a new proxy card. We will honor the proxy card with the latest
date. However, no revocation will be effective unless notice of the revocation
has been received by us at or before the annual meeting.
    
 
                                       -1-
<PAGE>   5
 
CAN I VOTE IN PERSON AT THE ANNUAL MEETING RATHER THAN BY COMPLETING THE PROXY
CARD?
 
   
       Although we encourage you to complete and return the proxy card to ensure
that your vote is counted, you may attend the annual meeting and vote your
shares in person.
    
 
WHAT DO I DO IF MY SHARES ARE HELD IN "STREET NAME"?
 
   
       If your shares are held in the name of your broker, a bank or other
nominee, that party should request your instructions for voting your shares.
    
 
HOW ARE VOTES COUNTED?
 
   
       We will hold the annual meeting if holders of a majority of the
outstanding shares of common stock entitled to vote either sign and return their
proxy cards or attend the meeting. If you sign and return your proxy card, your
shares will be counted to determine whether we have a quorum even if you abstain
or fail to vote on the proposals listed on the proxy card. If your shares are
held in the name of a nominee, and you do not tell the nominee how to vote your
shares, your shares will be counted for purposes of determining if a quorum is
present. However, abstentions or broker non-votes are not counted in the tally
of votes FOR or AGAINST a proposal. A WITHHELD vote is the same as an
abstention.
    
 
WHAT IS A "QUORUM"?
 
   
       A "quorum" is a majority of the shares of common stock outstanding on the
record date. A quorum must be present either in person or represented by proxy
for the annual meeting to be held. If a quorum is not present at the annual
meeting the meeting may be adjourned from time to time until a quorum is
obtained.
    
 
HOW MANY VOTES ARE REQUIRED TO APPROVE THE PROPOSALS?
 
   
       The election of directors will be decided by a plurality of the votes
cast at the annual meeting. The amendment to our Certificate of Incorporation
must be approved by holders of a majority of the shares of common stock
outstanding on the record date. Approval of the other proposals requires that
they be approved by more than 50% of the shares voting. Because abstentions and
broker non-votes are counted only to determine if a quorum is present at the
meeting, they will have the same effect as a vote against the amendment to our
Certificate of Incorporation.
    
 
WHO WILL COUNT THE VOTE?
 
   
       Representatives of Harris Trust & Savings Bank will count the votes and
act as inspectors of election.
    
 
WHO PAYS FOR THIS PROXY SOLICITATION?
 
   
       CNET.
    
 
IS MY VOTE CONFIDENTIAL?
 
   
       Proxy cards, ballots and voting tabulations that identify individual
stockholders are mailed or returned directly to Harris Trust, and handled in a
manner that protects your voting privacy. Your vote will not be disclosed
EXCEPT:
    
 
       1.       as needed to permit Harris Trust to tabulate and certify the
vote;
 
       2.       as required by law; or
 
       3.       in limited circumstances such as a proxy contest in opposition
to the board of directors.
 
       In addition, all comments written on the proxy card or elsewhere will be
forwarded to management, but your identity will be kept confidential unless you
ask that your name be disclosed.
 
                                       -2-
<PAGE>   6
 
                           PROPOSALS YOU MAY VOTE ON
 
PROPOSAL ONE - ELECTION OF DIRECTORS
 
   
       Three persons, Mitchell E. Kertzman, Halsey M. Minor and Douglas N.
Woodrum, each of whom is currently a Class III Director, are proposed to be
re-elected as Class III Directors at the annual meeting. If elected, each of
these directors will hold office until the annual meeting of stockholders in the
year 2002 or until his successor is duly elected and qualified.
    
 
   
       General Information About Nominees.  All of the nominees are currently
directors. Each has agreed to be named in this proxy statement and to serve as a
director if elected. For information regarding each of the nominees for Class
III Director, see "Management."
    
 
       Vote Required.  The election of directors will be decided by a plurality
of the votes entitled to be cast at the meeting.
 
   
       Nominations.  At the annual meeting, we will nominate Mitchell E.
Kertzman, Halsey M. Minor and Douglas N. Woodrum as directors. Although we do
not know of any reason why one of these nominees might not be able to serve, the
board of directors will propose a substitute nominee if any nominee is not
available for election.
    
 
   
       Other nominations for election to the board may be made by the board, a
nominating committee appointed by the board or by any stockholder that has been
the beneficial owner of at least $1,000 of common stock for at least one year.
Nominations made by stockholders for next year's annual meeting must be made by
written notice via certified mail, return-receipt requested, and received by the
Secretary of the Company by December 1, 1999.
    
 
   
                   THE BOARD URGES STOCKHOLDERS TO VOTE "FOR"
    
   
                 EACH OF THE DIRECTOR NOMINEES SET FORTH ABOVE
    
 
   
PROPOSAL 2 - APPROVAL OF AMENDMENT TO OUR CERTIFICATE OF INCORPORATION TO
             INCREASE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK
    
 
   
       The board has adopted, subject to stockholder approval, an amendment to
our Certificate of Incorporation to increase the number of authorized shares of
common stock from 50,000,000 shares to 400,000,000 shares.
    
 
   
       Rights of Additional Common Stock.  The additional common stock to be
authorized would have rights identical to currently outstanding common stock.
Approval of this proposal would not affect the rights of the holders of
currently outstanding common stock, except for effects incidental to increasing
the number of shares of common stock outstanding, such as dilution of earnings
per share and voting rights of current holders of common stock. The common stock
has no preemptive rights. If this proposal is approved, it will become effective
upon filing of a Certificate of Amendment to our Certificate of Incorporation
with the Secretary of the State of Delaware.
    
 
   
       Effect of Proposal.  If this proposal is approved, the increased number
of authorized shares of common stock will be available for issuance, from time
to time, for such purposes and consideration and on such terms as the board may
approve, and no further vote of our stockholders will be sought except as
required by applicable law or by the rules of the Nasdaq Stock Market, on which
the common stock is traded. In addition, approval of this proposal is a
necessary condition for the 2-for-1 split of common stock declared on April 21,
1999 to be paid on May 28, 1999 to holders of common stock on May 10, 1999.
    
 
   
       The existence of additional authorized shares of common stock could have
the effect of rendering more difficult or discouraging hostile takeover
attempts. We are not aware of any existing or planned effort to accumulate
material amounts of common stock, or to acquire us by means of a merger, tender
offer, solicitation of proxies in opposition to management, or otherwise, or to
change our management, nor are we aware of any person having made any offer to
acquire our common stock or assets.
    
 
   
       Reason for Proposal.  We believe that the limited number of currently
authorized but unissued shares of common stock unduly restricts our ability to
respond to business needs and opportunities. The availability of additional
shares of common stock for issuance will afford us flexibility in the future by
increasing the number of
    
 
                                       -3-
<PAGE>   7
 
   
authorized but unissued shares of common stock available for possible
acquisitions, financing requirements, stock splits and other corporate purposes.
In addition, payment of the 2-for-1 split of common stock declared on April 21,
1999 to be paid on May 28, 1999 to holders of common stock on May 10, 1999 is
contingent upon the approval of this proposal.
    
 
   
       Vote Required.  The affirmative vote of the holders of a majority of the
outstanding shares of common stock will be required to approve this proposal. As
a result, abstentions and broker non-votes will have the same effect as votes
against this proposal.
    
 
   
       Pursuant to the requirements of the Nasdaq Stock Market, stockholder
approval is required (in addition to the initial authorization of the shares)
for the issuance of shares of common stock(or securities convertible into common
stock) under certain circumstances. These circumstances include the issuance, in
connection with an acquisition, of a number of shares equal to 20% or more of
the number of shares outstanding before such issuance, the adoption of certain
types of stock option or purchase plans or other arrangements in which stock may
be acquired by our officers or directors, and certain issuances that would
result in us undergoing a change of control.
    
 
   
       Shares Outstanding.  As of March 31, 1999, 35,371,835 shares of common
stock were outstanding, and the board had reserved an aggregate of 9,638,556
additional shares for future issuance, including the following: (a) 249,900
shares reserved for issuance upon exercise of outstanding warrants; (b)
2,113,546 shares reserved for issuance upon exercise of outstanding options
granted under the CNET, Inc. 1994 Stock Option Plan; (c) 4,813,798 shares
reserved for issuance upon exercise of outstanding stock options granted under
the 1997 Plan (without giving effect to the amendment to the 1997 Plan), of
which options to purchase 3,912,630 shares were outstanding as of March 31,
1999; (d) 150,000 shares reserved for issuance upon the exercise of outstanding
stock options granted outside of the 1994 Plan and the 1997 Plan; and (e)
2,311,312 shares reserved for issuance upon conversion of our convertible
subordinated notes. An additional 539,932 shares are reserved for issuance under
our Employee Stock Purchase Plan. As a result, we currently have 4,449,677
authorized but unissued and unreserved shares of common stock available for
future issuance.
    
 
                       THE BOARD RECOMMENDS A VOTE "FOR"
   
               THE AMENDMENT TO OUR CERTIFICATE OF INCORPORATION
    
            INCREASE THE NUMBER OF AUTHORIZED SHARES OF COMMON STOCK
 
PROPOSAL THREE - APPROVAL OF THE AMENDMENT TO THE 1997 PLAN
 
        THE 1997 PLAN
 
   
       General.  Effective as of April 16, 1997, the board adopted the 1997
Plan, which was approved by our stockholders at our annual meeting held May 22,
1997. The purpose of the 1997 Plan is to attract and retain the best available
personnel for positions of substantial responsibility and to provide incentives
to promote the success of our business. The 1997 Plan provides for the grant of
stock options to our non-employee directors and to our officers, employees and
consultants. The 1997 Plan is administered by the compensation committee of the
board or by the board as a whole.
    
 
   
       Administration of the 1997 Plan.  The board or the compensation committee
administers the 1997 Plan and has authority to select the participants that are
granted options, based on its own determinations and the recommendations of
management with respect to the contributions of each participant to our success.
The board or the compensation committee also has authority to terminate the 1997
Plan or to accelerate the vesting of options, to determine the nature, extent,
timing, exercise price, vesting and duration of options, to prescribe all other
terms and conditions consistent with the 1997 Plan, to interpret the 1997 Plan,
to establish any rules or regulations relating to the 1997 Plan that it
determines to be appropriate, and to make any other determination that it
believes necessary or advisable for the proper administration of the 1997 Plan.
    
 
   
       Grant of Options.  The board or the compensation committee may grant
nonqualified stock options or incentive stock options ("ISOs") to purchase
shares of common stock; provided that, if the compensation committee does not
consist entirely of non-employee directors, then grants of options to officers,
directors, and ten percent stockholders must be approved by the board as a
whole. The grant of options are evidenced by option agreements containing such
terms and provisions as are determined and approved by the board or the
compensation committee, including, but not limited to, the term of the option,
vesting of the option, and the exercise price of the option. The
    
 
                                       -4-
<PAGE>   8
 
   
option exercise price may be paid in cash, or, at our option, in shares of
common stock. Options that lapse or are cancelled or forfeited continue to count
against this limit, and a repriced option is treated as if it had been cancelled
and a new option granted.
    
 
   
       Option Expiration and Termination.  Subject to the expiration and
termination provisions of individual option agreements, ISOs expire ten years
after the date of grant or, if held by a ten percent stockholder, ISOs expire
five years after the date of grant. The expiration and termination periods of
nonqualified stock options are determined by the board or the compensation
committee and set forth in the individual option agreements. Subject to the
expiration and termination provisions of individual option agreements, if a
participant dies or becomes disabled, all vested options may be exercised at any
time within one year (or the remaining term of the option, if that period is
shorter). If a participant ceases to be our employee for any other reason, he or
she must exercise any vested options within ninety days (or the remaining term
of the option, if that period is shorter).
    
 
   
       Amendments to the 1997 Plan.  The board may amend or discontinue the 1997
Plan at any time, subject to certain restrictions set forth in the 1997 Plan. On
April 15, 1998 and May 20, 1998, our board and the stockholders, respectively,
approved and adopted an increase in the number of shares of common stock
authorized for issuance under the 1997 Plan from 2,000,000 shares to 5,000,000
shares. Pursuant to this authority, on March 17, 1999, the board approved and
adopted the amendment to the 1997 Plan, which increased the number of shares of
common stock authorized for issuance under the 1997 Plan from 5,000,000 shares
to 6,200,000 shares. The board could amend the 1997 Plan in the future to
increase further the number of shares reserved for issuance thereunder. Except
in limited circumstances, no amendment or discontinuation of the 1997 Plan may
adversely affect any previously granted option award without the consent of the
recipient thereof.
    
 
       Federal Income Tax Consequences.  The following general description of
federal income tax consequences is based upon current statutes, regulations and
interpretations and does not purport to be complete. Reference should be made to
the applicable provisions of the Internal Revenue Code of 1986, as amended.
There also may be state, local and foreign income tax consequences applicable to
transactions involving options. In addition, the following description does not
address specific tax consequences applicable to an individual participant who
receives an ISO and does not address special rules that may be applicable to
directors and officers.
 
       Under existing federal income tax provisions, a participant who receives
stock options will not normally realize any income, nor will we normally receive
any deduction for federal income tax purposes, upon the grant of an option.
 
   
       When a non-qualified stock option granted pursuant to the 1997 Plan is
exercised, the employee generally will realize ordinary income (compensation)
measured by the difference between the aggregate purchase price of the common
stock as to which the option is exercised and the aggregate fair market value of
the common stock on the exercise date, and we generally will be entitled to a
deduction in the year the option is exercised equal to the amount the employee
is required to treat as ordinary income. Any taxable income recognized in
connection with a non-qualified stock option exercised by an optionee who is
also our employee will be subject to tax withholding by us. The basis for
determining gain or loss upon a subsequent disposition of common stock acquired
upon the exercise of a non-qualified stock option will be the purchase price
paid to us for the common stock increased by an amount included in the
optionee's taxable income resulting from the exercise of such option. The
holding period for determining the maximum tax rate applicable to gain on such
disposition begins on the date on which the optionee acquires the common stock.
    
 
   
       An employee generally will not recognize any income upon the exercise of
an ISO, but the exercise may, depending on particular factors relating to the
employee, subject the employee to the alternative minimum tax. An employee will
recognize capital gain or loss in the amount of the difference between the
exercise price and the sale price on the sale or exchange of stock acquired
pursuant to the exercise of an ISO, provided that the employee does not dispose
of such stock within two years from the date of grant and one year from the date
of exercise of the ISO (the "Required Holding Periods"). An employee disposing
of such shares before the expiration of the Required Holding Periods will
recognize ordinary income equal to the lesser of (i) the difference between the
option price and the fair market value of the stock on the date of exercise, or
(ii) the total amount of gain realized. The maximum federal income tax rate on
the remaining gain or loss generally depends on how long the shares are held. We
will not be entitled to a federal income tax deduction in connection with the
exercise of an ISO, except where the employee disposes of the shares of common
stock received upon exercise before the expiration of the Required Holding
Periods.
    
 
                                       -5-
<PAGE>   9
 
        REASONS FOR PROPOSAL
 
   
       General.  The 1997 Plan is designed to attract and retain the best
available personnel for positions of substantial responsibility and to provide
incentives to such personnel to promote the success of our business. We are
recommending the amendment in order to ensure that sufficient shares are
available under the 1997 Plan to reward and motivate existing employees and to
attract new employees in the future, particularly in light of the rapid growth
we have experienced. The board believes that the amendment is in our best
interests and in the best interests of our stockholders.
    
 
   
       Shares Issuable under the 1997 Plan.  A total of 2,000,000 shares of
common stock were originally authorized and reserved for issuance upon exercise
of options granted under the 1997 Plan, subject to proportionate adjustments in
the event of any recapitalization, stock dividend, stock split, combination of
shares or other change in the common stock. On April 15, 1998 and May 20, 1998,
our board and our stockholders, respectively, approved and adopted an increase
in the number of shares of common stock authorized for issuance under the 1997
Plan from 2,000,000 shares to 5,000,000 shares. The board or the compensation
committee may also provide additional anti-dilution protection to a participant
under the terms of such participant's option agreement. Shares of common stock
subject to options that are canceled, terminated or forfeited will again be
available for issuance under the 1997 Plan.
    
 
   
       As of March 31, 1999, options were outstanding under the 1997 Plan to
purchase a total of 3,912,630 shares of common stock, and an additional 901,168
shares were available for future grants under the 1997 Plan. In addition, we had
options outstanding under the 1994 Plan to purchase a total of 1,914,504 shares
of common stock, and no additional shares were available for future grants under
the 1994 Plan.
    
 
   
       At a meeting held on March 17, 1999, the board approved and adopted the
amendment to the 1997 Plan, which increased the number of shares of common stock
authorized for issuance under the 1997 Plan from 5,000,000 shares to 6,200,000
shares. Under the terms of the 1997 Plan, the amendment did not require the
approval of our stockholders. However, unless the amendment is approved by
holders of a majority of the shares of common stock present at the annual
meeting, either in person or by proxy, any options granted in excess of the
5,000,000 shares approved by the stockholders would not be eligible for
treatment as ISOs. Consequently, the board is asking stockholders to approve the
amendment in order to allow the compensation committee to grant additional ISOs
under the 1997 Plan.
    
 
        INTERESTS OF CERTAIN PERSONS IN MATTERS TO BE ACTED UPON
 
   
       In considering whether to vote for approval of the amendment to the 1997
Plan, stockholders should be aware that our non-employee directors and each of
our executive officers will be eligible for option grants under the 1997 Plan.
If the proposal is not approved by holders of a majority of the shares of common
stock present at the annual meeting, either in person or by proxy, additional
options granted under the 1997 Plan will not be eligible for ISO treatment.
    
 
                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
                   APPROVAL OF THE AMENDMENT TO THE 1997 PLAN
 
PROPOSAL FOUR - RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS.
 
       KPMG LLP, independent certified public accountants, served as independent
auditors for us for the fiscal year ended December 31, 1998 and has reported on
our financial statements. The board, upon the recommendation of the audit
committee, has selected KPMG LLP as our independent auditors for fiscal year
1999 and recommends that the stockholders ratify this selection. The board has
been advised that KPMG LLP has no relationship with us or our subsidiaries.
 
   
       A representative of KPMG LLP is expected to be present at the annual
meeting, will have an opportunity to address the meeting and is expected to be
available to respond to appropriate questions.
    
 
   
       Stockholder ratification is not required for the selection of KPMG LLP as
our independent auditors for fiscal year 1999 because the board has
responsibility for selection of our independent auditors. The selection is being
submitted for ratification with a view toward soliciting the opinion of
stockholders, which opinion will be taken into consideration in future
deliberations.
    
 
                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                       "FOR" THE RATIFICATION OF KPMG LLP
                          AS OUR INDEPENDENT AUDITORS
 
                                       -6-
<PAGE>   10
 
                                STOCK OWNERSHIP
 
   
       The following table shows the number of shares of common stock
beneficially owned (as of March 31, 1999) by:
    
 
   
       -       each person who we know beneficially owns more than 5% of the
               common stock;
    
 
       -       each director;
 
   
       -       each executive officer named in the Summary Compensation Table on
               page 12; and
    
 
   
       -       the directors and executive officers as a group.
    
 
   
<TABLE>
<CAPTION>
                                                        AMOUNT AND               PERCENT OF
                                                   NATURE OF BENEFICIAL          OUTSTANDING
BENEFICIAL OWNER                                       OWNERSHIP(1)                SHARES
<S>                                                <C>                           <C>
Halsey M. Minor..............................            4,767,177(2)               13.5
Shelby W. Bonnie.............................            5,409,018(3)               15.3
Eric P. Robison..............................            3,737,950(4)               10.6
Douglas N. Woodrum...........................              117,600(5)               *
John C. "Bud" Colligan.......................               60,000(6)               *
Mitchell E. Kertzman.........................               57,400(6)               *
Robin P. Wolaner.............................               37,500(7)               *
Vulcan Ventures Incorporated.................            3,704,954(8)               10.5
All executive officers and directors as a
  group (7 persons)..........................           14,189,245(9)               40.9
</TABLE>
    
 
- ---------------------------------------------
 
*      Less than one percent
   
(1)    Beneficial ownership is determined in accordance with the rules of the
       Securities and Exchange Commission. Percentages for each person are based
       on the 35,371,835 shares outstanding at March 31, 1999, plus the total
       number of outstanding options or warrants held by such person that are
       exercisable within 60 days. Shares issuable upon exercise of outstanding
       options and warrants, however, are not deemed outstanding for purposes of
       computing the percentage ownership of any other person. Except as
       indicated in the footnotes to this table and pursuant to applicable
       community property laws, each stockholder named in the table has sole
       voting and investment power with respect to the shares set forth opposite
       such stockholder's name.
    
   
(2)    Includes 164,380 shares held by a trust for the benefit of Mr. Minor's
       descendants, as to which he disclaims beneficial ownership. The address
       of Mr. Minor is 150 Chestnut Street, San Francisco, CA 94111.
    
   
(3)    Includes 31,596 shares held by trusts for Mr. Bonnie's benefit and 29,400
       shares issuable upon exercise of a warrant held by a partnership
       controlled by Mr. Bonnie. The address of Mr. Bonnie is 150 Chestnut
       Street, San Francisco, CA 94111.
    
   
(4)    Includes 3,704,954 shares held by Vulcan Ventures Incorporated ("Vulcan")
       or issuable upon exercise of warrants held by Vulcan, as to which Mr.
       Robinson, who serves as an officer of Vulcan, disclaims beneficial
       ownership. See Note (8) below. Also includes 32,996 shares subject to
       options that are exercisable within 60 days. The address of Mr. Robison
       and Vulcan is 110 110th Avenue, Suite 350, Bellevue, WA 98004.
    
   
(5)    Includes 92,500 shares subject to options that are exercisable within 60
       days. The address of Mr. Woodrum is 150 Chestnut Street, San Francisco,
       CA 94111.
    
   
(6)    Consists of shares subject to options that are exercisable within 60
       days. The address of Mr. Kertzman is 1000 Bridge Parkway, Redwood Shores,
       CA 94065. The address of Mr. Colligan is 428 University Avenue, Palo
       Alto, CA 94301.
    
   
(7)    The address of Ms. Wolaner is 150 Chestnut Street, San Francisco, CA
       94111.
    
   
(8)    Includes 220,500 shares issuable upon exercise of warrants held by
       Vulcan.
    
   
(9)    Includes a total of 492,796 shares subject to options and warrants that
       are exercisable within 60 days.
    
 
                                       -7-
<PAGE>   11
 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
   
       Our directors and executive officers must file reports with the
Securities and Exchange Commission indicating the number of shares of common
stock they beneficially own and any changes in their beneficial ownership.
Copies of these reports must be provided to us. For transactions completed in
1998, Mr. Robison had three late reports with respect to nine transactions, Mr.
Minor had one late report with respect to one transaction, and William Savoy,
who resigned as a director in February 1999, had one late report with respect to
one transaction. Based on our review, we do not know of any failures to file
required reports during 1998.
    
 
                                       -8-
<PAGE>   12
 
                                   MANAGEMENT
 
   
       The following table sets forth the names, ages and positions of our
executive officers and directors as of March 31, 1999. Their respective
backgrounds are described following the table:
    
 
   
<TABLE>
<CAPTION>
                   NAME                      AGE            POSITION WITH THE COMPANY
<S>                                          <C>   <C>
Halsey M. Minor(3).........................  34    Chairman of the Board, President, and Chief
                                                   Executive Officer
Shelby W. Bonnie(1)........................  34    Executive Vice President, Chief Operating
                                                   Officer, Secretary and Director
Douglas N. Woodrum(3)......................  41    Executive Vice President, Chief Financial
                                                   Officer and Director
Robin P. Wolaner...........................  44    Executive Vice President of Technology
                                                   Publishing
John C. "Bud" Colligan(2)..................  44    Director
Mitchell E. Kertzman(3)....................  50    Director
Eric P. Robison(1).........................  39    Director
</TABLE>
    
 
- ---------------
 
(1) Class I Director (term expires in 2000)
 
(2) Class II Director (term expires in 2001)
 
(3) Class III Director (term expires at the Annual Meeting)
 
       Halsey M. Minor founded CNET in December 1992 and has served as Chairman
of the Board, President and Chief Executive Officer since that time. From
October 1991 until founding CNET, Mr. Minor was employed by Russell Reynolds
Associates, Inc., an executive search firm, where he worked directly for Russell
Reynolds, Jr., the founder, Chairman and Chief Executive Officer. From July 1989
to June 1990, Mr. Minor was the Chief Executive Officer of Global Publishing
Corporation, a producer of computer-based multimedia business training
applications distributed over computer networks. Prior to founding Global
Publishing Corporation, Mr. Minor spent two years working as an investment
banker for Merrill Lynch Capital Markets in New York.
 
       Shelby W. Bonnie has served as our Executive Vice President, Chief
Operating Officer, and a director since July 1993. Mr. Bonnie also served as our
Chief Financial Officer from July 1993 until December 1997. From 1990 until
joining CNET in 1993, Mr. Bonnie was a Managing Director of Tiger Management
Corporation, a New York based investment managing firm. From 1992 to 1993, Mr.
Bonnie also served as a General Partner of Lynx Capital, where he was
responsible for oversight of a $90 million private equity fund. From 1986 to
1988, Mr. Bonnie worked as a financial analyst in the mergers and acquisitions
department at Morgan Stanley & Co. Inc.
 
       Douglas N. Woodrum joined CNET as Executive Vice President and Chief
Financial Officer and was elected as a director in December 1997. Prior to
joining CNET, Mr. Woodrum served as Executive Vice President and Chief Financial
Officer of Heritage Media Corporation, a diversified media company which he
helped found in 1987 and which was sold to The News Corporation for $1.4 billion
in August 1997.
 
   
       Robin P. Wolaner joined CNET in October 1997 as Executive Vice President
in charge of our technology publishing operations. From 1992 until 1995, Ms.
Wolaner served as President and Chief Executive Officer of Sunset Publishing
Corporation, a subsidiary of Time Publishing Ventures. From 1996 until she
joined CNET, Ms. Wolaner was an advisor to early-stage electronic publishing
ventures. Ms. Wolaner is Chairman of Online Partners, an Internet affinity group
marketing company, and serves as a director of Burnham Pacific Properties, a
publicly-traded real estate investment trust.
    
 
       John C. "Bud" Colligan became a director of CNET in May 1996. Since March
1998, Mr. Colligan has been a partner with Accel Partners, a venture capital
firm in Palo Alto, California. From November 1996 to August 1998, Mr. Colligan
served as Chairman of Macromedia, Inc. ("Macromedia"), a multimedia software
company. From January 1993 to November 1996, Mr. Colligan served as Chief
Executive Officer of Macromedia, and from April 1992 to January 1993 he served
as President and Chief Operating Officer of Macromedia. From 1989 to 1992, Mr.
Colligan was President and Chief Executive Officer of Authorware, Inc., a
multimedia software company that merged with
 
                                       -9-
<PAGE>   13
 
Macromind.Paracomp to form Macromedia in March 1992. From May 1983 to December
1988, Mr. Colligan was employed by Apple Computer, Inc. in a variety of
positions, most recently as Director of Marketing and Sales for Higher
Education. Mr. Colligan is a director of S3 Corporation.
 
   
       Mitchell E. Kertzman became a director of CNET in May 1996. Since
November 1998, Mr. Kertzman has served as President and Chief Executive Officer
of Network Computer, Inc., an information software provider. From July 1996
until November 1998, Mr. Kertzman served as Chairman of the Board and Chief
Executive Officer of Sybase, Inc., a leading provider of enterprise database
software which Mr. Kertzman joined in February 1995 as Executive Vice President.
Prior to joining Sybase, Inc., Mr. Kertzman served as Chief Executive Officer
and a director of Powersoft Corporation, a leading provider of application
development tools, since its organization in 1974. Powersoft Corporation was
acquired by Sybase, Inc. in February 1995.
    
 
   
       Eric P. Robison became a director of CNET in December 1994. Since January
1994, Mr. Robison has served as Business Development Associate of Vulcan, a
venture capital firm owned by Paul Allen, a co-founder of Microsoft Corporation.
Prior to joining Vulcan, Mr. Robison was co-founder and Vice President of The
Stanton Robison Group, Inc., a business development, marketing and advertising
consultant firm. Mr. Robison also served in key marketing management positions
with SGS, Inc., Ashton-Tate, Inc. and Denny's Inc. Mr. Robison serves on the
Board of Directors of Egghead Corporation and ARI Network Services, Inc.
    
 
MEETING ATTENDANCE AND COMMITTEES OF THE BOARD
 
   
       Our business is managed under the direction of the board. The board meets
during our fiscal year to review significant developments affecting us and to
act on matters requiring board approval. The board held seven formal meetings
during the fiscal year ended December 31, 1998. All of the directors attended at
least 75% of the board meetings except Mr. Savoy, who resigned as a director in
February 1999, and who was unable to attend three meetings.
    
 
       The board has established an audit committee and a compensation committee
to devote attention to specific subjects and to assist the board in the
discharge of its responsibilities. The functions of these committees and their
current members are described below.
 
  Audit Committee
 
        Meetings During 1998
 
   
       -       Four formal meetings
    
 
   
       -       Did not act by written consent
    
 
        Function
 
       -       Review internal financial information
 
       -       Review audit program
 
   
       -       Review our accounting practices
    
 
   
       -       Oversee quarterly reporting
    
 
   
       -       Select our independent accountants
    
 
   
       -       Review the results of audits with our independent accountants
    
 
   
       -       Review fees to be paid to our independent accountants
    
 
                                      -10-
<PAGE>   14
 
   
        Members During 1998
    
 
       -       John C. "Bud" Colligan
 
   
       -       Eric P. Robison
    
 
   
       -       Douglas Hamilton (who resigned from the board in March 1999)
    
 
  Compensation Committee
 
        Meetings During 1998
 
   
       -       No formal meetings
    
 
   
       -       Did not act by written consent
    
 
        Function
 
   
       -       Review salaries, incentives and other forms of compensation for
               our officers and other employees
    
 
   
       -       Administer our existing stock option plans and our employee stock
               purchase plan
    
 
        Members During 1998
 
   
       -       Mitchell E. Kertzman
    
 
   
       -       William Savoy (who resigned from the board in February 1999)
    
 
   
       -       John C. "Bud" Colligan was appointed to the committee in March
               1999
    
 
       The board does not have a standing nominating committee or any other
committee performing a similar function. The function customarily attributable
to a nominating committee is performed by the board as a whole.
 
                                      -11-
<PAGE>   15
 
                             EXECUTIVE COMPENSATION
 
SUMMARY COMPENSATION TABLE
 
       The following table sets forth information with respect to the
compensation paid by the Company to its chief executive officer and to each
other executive officer of the Company who received at least $100,000 in salary
and bonus during 1998.
 
   
<TABLE>
<CAPTION>
                                                                                       LONG TERM
                                                                                      COMPENSATION
                                                      ANNUAL COMPENSATION(1)             AWARDS
                                                                                       SECURITIES
                                       FISCAL                                          UNDERLYING           ALL OTHER
     NAME AND PRINCIPAL POSITION        YEAR           SALARY          BONUS          OPTIONS (#)          COMPENSATION
<S>                                    <C>            <C>              <C>            <C>                  <C>
Halsey M. Minor                         1998          $194,000              0           600,000                   0
   Chairman of the Board,               1997           175,000              0                 0                   0
   President and Chief                  1996           175,000              0                 0                   0
   Executive Officer
Shelby W. Bonnie                        1998           160,000              0                 0                   0
   Executive Vice President,            1997           160,000              0                 0                   0
   Chief Operating Officer              1996           160,000              0                 0                   0
   and Secretary
Douglas N. Woodrum                      1998           250,000         75,000                 0                   0
   Executive Vice President             1997(2)             --             --           370,000                  --
   and Chief Financial Officer          1996                --             --                --                  --
Robin Wolaner                           1998            60,000         41,300(4)              0                   0
   Executive Vice President             1997(3)          9,200             --           300,000                  --
   of Technology Publishing             1996                --             --                --                  --
Jonathan Rosenberg                      1998           182,500         19,163            50,000                   0
   Executive Vice President of          1997           165,000              0            55,000                   0
   Technology(5)                        1996           142,500              0            55,000                   0
</TABLE>
    
 
- ---------------
(1)       The aggregate value of perquisites and other personal benefits does
          not exceed the lesser of $50,000 or 10% of the total annual salary and
          bonus reported for the Named Executive Officer.
(2)       Mr. Woodrum joined the Company in December 1997.
(3)       Ms. Wolaner joined the Company in October 1997.
   
(4)       $6,300 of this amount was paid in February 1999 pursuant to the CNET
          Incentive Plan.
    
   
(5)       Mr. Rosenberg resigned as an executive officer of the Company in March
          1999. Mr. Rosenberg's bonus was paid in February 1999 pursuant to the
          CNET Incentive Plan.
    
 
   
       During 1998, options to purchase an aggregate of 2,472,900 shares of
common stock at fair market value on the date of grant were granted under our
stock options plans. The following table provides information regarding stock
options granted during 1998 to persons listed in the Summary Compensation Table.
    
 
   
<TABLE>
<CAPTION>
                                 OPTIONS GRANTED IN 1998 INDIVIDUAL GRANTS
                                           % OF TOTAL                                 POTENTIAL REALIZABLE
                            NUMBER OF        OPTIONS                                    VALUE AT ASSUMED
                           SECURITIES      GRANTED TO                                ANNUAL RATES OF STOCK
                           UNDERLYING       EMPLOYEES      EXERCISE                  PRICE APPRECIATION FOR
                             OPTIONS         DURING          PRICE     EXPIRATION        OPTION TERM(1)
          NAME             GRANTED(#)         1998         ($/SHARE)      DATE          5%           10%
<S>                        <C>           <C>               <C>         <C>          <C>          <C>
Halsey M. Minor..........    600,000          24.26         16.125       6/3/08     $6,085,000   $15,419,000
Shelby W. Bonnie.........          0             --             --           --             --            --
Douglas N. Woodrum.......          0             --             --           --             --            --
Robin P. Wolaner.........          0             --             --           --             --            --
Jonathan Rosenberg(2)....     50,000           2.02          13.94       7/1/99        438,500     1,111,000
</TABLE>
    
 
- ---------------
 
(1)       The 5% and 10% assumed annual rates of compounded stock price
          appreciation are mandated by the rules of the Securities and Exchange
          Commission. The actual value, if any, that an executive officer may
          realize will depend on the excess of the stock price over the exercise
          price on the date the option is exercised. There is no assurance the
          value realized by an executive officer will be at or near the assumed
          5% or 10% levels.
 
                                      -12-
<PAGE>   16
 
   
(2)       Mr. Rosenberg resigned as an executive officer of the Company in March
          1999. As a result, his options will expire on the date that is 90 days
          from the date of his resignation.
    
 
       The following table sets forth information regarding the exercise of
stock options by persons named in the Summary Compensation Table and year-end
option values.
 
   
                   OPTION EXERCISES AND YEAR-END VALUE TABLE
    
 
   
<TABLE>
<CAPTION>
                                                                                         VALUE OF UNEXERCISED
                              SHARES                       NUMBER OF UNEXERCISED             IN-THE-MONEY
                            ACQUIRED ON      VALUE          OPTIONS AT YEAR-END           OPTIONS AT YEAR-END
           NAME              EXERCISE     REALIZED($)   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
<S>                         <C>           <C>           <C>           <C>             <C>           <C>
Halsey M. Minor...........         0               0           0         600,000               0     $6,300,000
Shelby W. Bonnie..........        --              --          --              --              --             --
Douglas N. Woodrum........         0               0      92,500         277,500       1,503,125      4,488,625
Robin P. Wolaner..........    37,500       1,746,182           0         225,000               0      2,823,562
Jonathan Rosenberg(2).....    10,800         478,383      66,454         148,748       1,435,539      2,626,445
</TABLE>
    
 
- ---------------
 
   
(1)       Value based on $26.625 closing price per share of common stock on
          December 31, 1998.
    
(2)       Mr. Rosenberg resigned as an executive officer of the Company in March
          1999.
 
DIRECTOR COMPENSATION
 
   
       We do not pay cash compensation to our directors, but we do reimburse
directors for expenses incurred in attending board and committee meetings. Under
our 1994 Plan, each non-employee director received an automatic grant of
nonqualified stock options on June 5, 1996 to purchase 40,000 shares of common
stock at an exercise price of $7.00 per share. Non-employee directors elected to
the board in the future will automatically receive, upon such election,
nonqualified stock options to purchase 40,000 shares of common stock at an
exercise price equal to the fair market value of the common stock on the date of
grant. In addition, each non-employee director serving on June 30 of each year
(beginning on June 30, 1997) automatically receives nonqualified stock options
to purchase 10,000 shares of common stock. All of the options granted pursuant
to these provisions are immediately exercisable on the date of grant, but the
common stock issued upon exercise is subject to repurchase by us at original
cost. This repurchase right lapses, and the optionee's rights with respect to
each grant vest, in a series of 48 equal monthly installments following the date
of grant, for so long as the optionee remains a director of CNET. In addition,
vesting will automatically accelerate upon any sale of CNET through a merger,
recapitalization, reorganization, asset sale, tender offer or similar event. The
1997 Plan contains identical terms and provisions with respect to automatic
grants of nonqualified stock options to non-employee directors.
    
 
EMPLOYMENT AGREEMENTS
 
       We entered into an employment agreement with Mr. Woodrum in December
1997. The term of the agreement expires on December 1, 2000 unless Mr. Woodrum's
employment is terminated earlier for cause. The agreement provides for an annual
base salary of $250,000 with a guaranteed bonus of $75,000 the first year of
employment and bonuses in the discretion of the board thereafter.
 
INCENTIVE PLAN
 
       The board of directors adopted our Incentive Plan on April 15, 1998.
Pursuant to the terms of the plan, certain of our key employees were eligible
earn cash bonuses in an aggregate amount of up to $1.7 million if the Company
achieved certain financial targets for 1998.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
   
       Compensation decisions concerning our executive officers for 1998 were
made by the compensation committee, subject to the terms of any pre-existing
employment agreements between us and such executive officers. Mr. Kertzman and
Mr. Savoy, who resigned from the board in February 1999, served as members of
the compensation committee during 1998. John C. "Bud" Colligan was appointed to
the committee in March 1999. None of the
    
 
                                      -13-
<PAGE>   17
 
compensation committee members is or has been a company officer or employee.
None of our executive officers currently serves on the compensation committee or
any similar committee of another public company.
 
COMPENSATION COMMITTEE'S REPORT ON EXECUTIVE COMPENSATION
 
   
       The compensation committee is responsible for recommending executive
officer salaries to the full board and makes the final determination regarding
executive officer bonus arrangements and awards.
    
 
   
       Compensation Philosophy.  Compensation to executive officers is designed
to attract and retain highly capable executives, to motivate their performance
in support of our strategic, financial and operating performance objectives, and
to reward performance that meets this standard. We are engaged in a highly
competitive business and must attract and retain qualified executives in order
to be successful. In 1998, executive compensation was comprised of the following
elements:
    
 
   
               Base Salary; Bonus.  To the extent not determined pursuant to
       pre-existing employment agreements, the base salary for our executive
       officers was determined after review of publicly available information
       concerning the base salaries of executives with similar responsibilities
       in companies engaged in businesses similar to ours, the responsibilities
       of each executive officer and the subjective evaluation of each officer's
       contribution and potential contribution to us. The compensation committee
       also has the authority to grant year-end cash bonuses to motivate the
       executive officers to achieve annual financial and other goals.
    
 
   
               Stock Option Plans.  Our stock option plans form the basis of our
       long-term incentive plan for executive officers and other key employees.
       The compensation committee believes that a significant portion of
       executive compensation should be dependent on value created for the
       stockholders. In selecting recipients for option grants and in
       determining the size of those grants, the compensation committee
       considers various factors such as the performance of CNET and the
       contributions of the individual recipient to CNET. To date, Mr. Bonnie,
       who has purchased substantial equity interests in CNET, has elected not
       to receive stock options pursuant to our plans.
    
 
               Benefits.  Executive officers also receive benefits typically
       offered to executives by companies engaged in businesses similar to ours,
       as well as various benefits generally available to our employees (such as
       health insurance). The compensation committee intends to design our
       compensation programs so that compensation paid to executive officers
       will qualify for deductibility under applicable provisions of the
       Internal Revenue Code, including Section 162(m). However, we may pay
       compensation which is not deductible in limited circumstances when
       prudent management so requires.
 
   
               1998 Compensation of Chief Executive Officer.  Mr. Minor's base
       salary for 1998 was $175,000 until July 15, 1998. On July 15, 1998, the
       board increased Mr. Minor's base salary to $225,000. In addition, in 1998
       Mr. Minor received option grants with respect to a total of 600,000
       shares of common stock. Mr. Minor's overall compensation reflects a
       higher degree of responsibility with respect to the strategic
       decision-making authority and higher level of responsibility with respect
       to our strategic direction and our financial and operational results. The
       compensation committee believes that Mr. Minor's salary is substantially
       below competitive salaries paid to executives with similar qualifications
       and responsibilities. The board ratifies decisions made by the committee
       with respect to Mr. Minor's compensation.
    
 
   
                                           Mitchell E. Kertzman
                                           Member of the Compensation Committee
    
 
                                      -14-
<PAGE>   18
 
CORPORATE PERFORMANCE GRAPH
 
   
       The following graph compares the cumulative total return of an investment
in common stock with an investment in the Standard & Poor's 500 Stock Index (the
"S&P 500 Index") and the Hambrecht & Quist Internet Index (the "Peer Group
Index"). The S&P 500 Index includes 500 United States companies in the
industrial, transportation, utilities and financial sectors and is weighted by
market capitalization. The graph covers the period beginning July 2, 1996, the
date the common stock began following our initial public offering, to December
31, 1998, and depicts the results of investing $100 in each of the common stock,
the S&P 500 Index and the Peer Group Index at closing prices on July 2, 1996,
assuming that all dividends were reinvested.
    
 
<TABLE>
<CAPTION>
                Measurement Period                                         S&P 500          Peer Group
               (Fiscal Year Covered)                    CNET, Inc.          Index             Index
<S>                                                  <C>               <C>               <C>
July 2, 1996                                                   100.00            100.00            100.00
December 31, 1996                                              181.25            117.48             96.11
December 31, 1997                                              184.38            156.82            128.98
December 31, 1998                                              333.00            182.48            300.27
</TABLE>
 
   
       The stock price performance depicted in the Corporate Performance Graph
is not necessarily indicative of future price performance. The Corporate
Performance Graph will not be deemed to be incorporated by reference in any
filing by the Company under the Securities Act of 1933, as amended, or the
Securities and Exchange Act of 1934, as amended.
    
 
                             STOCKHOLDER PROPOSALS
 
       A proper proposal submitted by a stockholder in accordance with
applicable rules and regulations for presentation at the Company's next annual
meeting that is received at our principal executive office by December 1, 1999
will be included in our proxy statement and form of proxy for that meeting.
 
                        PERSONS MAKING THE SOLICITATION
 
   
       The enclosed proxy is solicited on behalf of the our board. We will pay
the cost of soliciting proxies in the accompanying form. Our officers may
solicit proxies by mail, telephone or facsimile. Upon request, we will reimburse
brokers, dealers, banks and trustees, or their nominees, for reasonable expenses
incurred by them in forwarding proxy material to beneficial owners of shares of
the common stock.
    
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
   
       KPMG LLP, independent certified public accountants, has been selected by
the board as our independent auditor for the current year. A representative of
KPMG LLP is expected to be present at the annual meeting, will have an
opportunity to address the meeting and is expected to be available to respond to
appropriate questions.
    
 
                                      -15-
<PAGE>   19
 
                                 OTHER MATTERS
 
   
       The board is not aware of any matter to be presented for action at the
meeting other than the matters set forth above. Should any other matter
requiring a vote of stockholders arise, the proxies in the enclosed form confer
upon the persons entitled to vote the shares represented by such proxies
discretionary authority to vote the same in accordance with their best judgment
in the interest of CNET.
    
 
                              FINANCIAL STATEMENTS
 
   
       WE WILL PROVIDE WITHOUT CHARGE TO EACH PERSON TO WHOM A COPY OF THIS
PROXY STATEMENT IS DELIVERED A COPY OF OUR ANNUAL REPORT ON FORM 10-K UPON
WRITTEN OR ORAL REQUEST, BY FIRST CLASS MAIL OR OTHER EQUALLY PROMPT MEANS
WITHIN ONE BUSINESS DAY OF RECEIPT OF SUCH REQUEST. REQUESTS SHOULD BE DIRECTED
TO INVESTOR RELATIONS, CNET, INC., 150 CHESTNUT, SAN FRANCISCO, CALIFORNIA
94111; TELEPHONE NUMBER: (415) 395-7800; FAX NUMBER: (415) 395-9205.
    
 
                                           By Order of the Board of Directors,
 
                                           SHELBY W. BONNIE,
                                           Executive Vice President
                                           and Chief Operating Officer
   
April 23, 1999
    
 
                                      -16-
<PAGE>   20
 
                                                                       EXHIBIT A
                                   CNET, INC.
   
                              AMENDED AND RESTATED
    
                             1997 STOCK OPTION PLAN
 
       1.       Purpose of The Plan.  This Plan shall be known as the CNET, Inc.
1997 Stock Option Plan. The purpose of the Plan is to attract and retain the
best available personnel for positions of substantial responsibility and to
provide incentives to such personnel to promote the success of the business of
CNET, Inc. and its subsidiaries.
 
       Certain options granted under this Plan are intended to qualify as
"incentive stock options" pursuant to Section 422 of the Internal Revenue Code
of 1986, as amended from time to time, while certain other options granted under
the Plan will constitute nonqualified options.
 
       2.       Definitions.  As used herein, the following definitions shall
apply:
 
       "Board" means the Board of Directors of the Corporation.
 
       "Common Stock" means the Common Stock, $.0001 par value per share, of the
Corporation. Except as otherwise provided herein, all Common Stock issued
pursuant to the Plan shall have the same rights as all other issued and
outstanding shares of Common Stock, including, but not limited to, voting
rights, the right to dividends, if declared and paid, and the right to pro rata
distributions of the Corporation's assets in the event of liquidation.
 
       "Code" means the Internal Revenue Code of 1986, as amended from time to
time.
 
       "Committee" means the committee described in Section 18 that administers
the Plan or, if no such committee has been appointed, the full Board.
 
       "Consultant" means any consultant or advisor who renders bona fide
services to the Corporation or one of its Subsidiaries, which services are not
in connection with the offer or sale of securities in a capital-raising
transaction.
 
       "Corporation" means CNET, Inc., a Delaware corporation.
 
       "Date of Grant" means the date on which an Option is granted pursuant to
this Plan or, if the Board or the Committee so determines, the date specified by
the Board or the Committee as the date the award is to be effective.
 
       "Employee" means any officer or other employee of the Corporation or one
of its Subsidiaries (including any director who is also an officer or employee
of the Corporation or one of its Subsidiaries).
 
       "Exchange Act" means the Securities Exchange Act of 1934, as amended.
 
   
       "Exercise Price" means the option price for a share of Common Stock
subject to an Option.
    
 
   
       "Fair Market Value" means the closing sale price (or average of the
quoted closing bid and asked prices if there is no closing sale price reported)
of the Common Stock on the trading day immediately prior to the date specified
as reported by the principal national exchange or trading system on which the
Common Stock is then listed or traded. If there is no reported price information
for the Common Stock, the Fair Market Value will be determined by the Board or
the Committee, in its sole discretion. In making such determination, the Board
or the Committee may, but shall not be obligated to, commission and rely upon an
independent appraisal of the Common Stock.
    
 
       "Insider" means any officer, director, or 10% stockholder of the
Corporation.
 
       "Non-Employee Director" means an individual who is a "non-employee
director" as defined in Rule 16b-3 under the Exchange Act.
 
       "Nonqualified Option" means any Option that is not a Qualified Option.
 
                                       A-1
<PAGE>   21
 
       "Option" means a stock option granted pursuant to Section 6 of this Plan.
 
       "Optionee" means any Employee, Consultant or director who receives an
Option.
 
   
       "Outside Director" means an individual who is an "outside director"
within the meaning of Treasury Regulation Section 1.162-27(e)(3).
    
 
       "Plan" means this CNET, Inc. 1997 Stock Option Plan, as amended from time
to time.
 
       "Qualified Option" means any Option that is intended to qualify as an
"incentive stock option" within the meaning of Section 422 of the Code.
 
       "Rule 16b-3" means Rule 16b-3 of the rules and regulations under the
Exchange Act, as Rule 16b-3 may be amended from time to time, and any successor
provisions to Rule 16b-3 under the Exchange Act.
 
       "Subsidiary" means any now existing or hereinafter organized or acquired
company of which at least fifty percent (50%) of the issued and outstanding
voting stock is owned or controlled directly or indirectly by the Corporation or
through one or more Subsidiaries of the Corporation.
 
       3.       Term of Plan.  The Plan has been adopted by the Board effective
as of April 16, 1997. To permit the granting of Qualified Options under the
Code, and to qualify awards of Options hereunder as "performance based" under
Section 162(m) of the Code, the Plan will be submitted for approval by the
stockholders of the Corporation by the affirmative votes of the holders of a
majority of the shares of Common Stock then issued and outstanding, for approval
no later than the next annual meeting of stockholders. If the Plan is not so
approved by the stockholders of the Corporation, then any Options previously
granted under the Plan will be Nonqualified Options, regardless of whether the
option agreements relating thereto purport to grant Qualified Options. The Plan
shall continue in effect until terminated pursuant to Section 18.
 
   
       4.       Shares Subject to the Plan.  Except as otherwise provided in
Section 17 hereof, the aggregate number of shares of Common Stock issuable upon
the exercise of Options granted pursuant to this Plan shall be 6,200,000 shares.
Such shares may either be authorized but unissued shares or treasury shares. The
Corporation shall, during the term of this Plan, reserve and keep available a
number of shares of Common Stock sufficient to satisfy the requirements of the
Plan. If an Option should expire or become unexercisable for any reason without
having been exercised in full, then the shares that were subject thereto shall,
unless the Plan has terminated, be available for the grant of additional Options
under this Plan, subject to the limitations set forth above.
    
 
       5.       Eligibility.  Qualified Options may be granted under Section 6
of the Plan to such Employees of the Corporation or its Subsidiaries as may be
determined by the Board or the Committee. Nonqualified Options may be granted
under Section 6 of the Plan to such Employees, Consultants and directors of the
Corporation or its Subsidiaries as may be determined by the Board or the
Committee. Subject to the limitations and qualifications set forth in this Plan,
the Board or the Committee shall also determine the number of Options to be
granted, the number of shares subject to each Option grant, the exercise price
or prices of each Option, the vesting and exercise period of each Option,
whether an Option may be exercised as to less than all of the Common Stock
subject thereto, and such other terms and conditions of each Option, if any, as
are consistent with the provisions of this Plan. In connection with the granting
of Qualified Options, the aggregate Fair Market Value (determined at the Date of
Grant of a Qualified Option) of the shares with respect to which Qualified
Options are exercisable for the first time by an Optionee during any calendar
year (under all such plans of the Optionee's employer corporation and its parent
and subsidiary corporations as defined in Section 424(e) and (f) of the Code, or
a corporation or a parent or subsidiary corporation of such corporation issuing
or assuming an Option in a transaction to which Section 424(a) of the Code
applies (collectively, such corporations described in this sentence are
hereinafter referred to as "Related Corporations")) shall not exceed $100,000 or
such other amount as from time to time provided in Section 422(d) of the Code or
any successor provision.
 
   
       6.       Grant of Options.  Except as provided in Section 18, the Board
or the Committee shall determine the number of shares of Common Stock to be
offered from time to time pursuant to Options granted hereunder and shall grant
Options under the Plan. The grant of Options shall be evidenced by Option
agreements containing such terms and provisions as are approved by the Board or
the Committee and executed on behalf of the Corporation by an appropriate
officer. The aggregate number of shares of Common Stock with respect to which
Options may be granted
    
 
                                       A-2
<PAGE>   22
 
   
to any single Participant during a calendar year shall not exceed the number of
shares subject to the Plan referred to in Section 4. Any Options that are
granted and subsequently lapse or are cancelled or forfeited will nonetheless
count against this limit. For this purpose, repricing of an Option shall be
considered as the cancellation of the Option and the grant of a new Option.
    
 
       7.       Time of Grant of Options.  The Date of Grant of an Option under
the Plan shall be the date on which the Board or the Committee awards the Option
or, if the Board or the Committee so determines, the date specified by the Board
or the Committee as the date the award is to be effective. Notice of the grant
shall be given to each Optionee promptly after the date of such grant.
 
       8.       Price.  The Exercise Price for each share of Common Stock
subject to an Option granted pursuant to Section 6 of the Plan shall be
determined by the Board or the Committee at the Date of Grant; provided,
however, that (a) the Exercise Price for any Option shall not be less than 100%
of the Fair Market Value of the Common Stock at the Date of Grant, and (b) if
the Optionee owns on the Date of Grant more than 10 percent of the total
combined voting power of all classes of stock of the Corporation or its parent
or any of its subsidiaries, as more fully described in Section 422(b)(6) of the
Code or any successor provision (such stockholder is referred to herein as a
"10-Percent Stockholder"), the Exercise Price for any Qualified Option granted
to such Optionee shall not be less than 110% of the Fair Market Value of the
Common Stock at the Date of Grant.
 
       9.       Vesting.  Subject to Section 11 of this Plan, each Option shall
vest or be subject to forfeiture in accordance with the provisions set forth in
the applicable Option agreement. The Board or the Committee may, but shall not
be required to, permit acceleration of vesting or termination of forfeiture
provisions upon any sale of the Corporation or similar transaction. An Option
agreement may contain such additional provisions with respect to vesting as the
Board or the Committee may specify.
 
       10.       Exercise.  An Optionee may pay the Exercise Price of the shares
of Common Stock as to which an Option is being exercised by the delivery of
cash, check or, at the Corporation's option, by the delivery of shares of Common
Stock having a Fair Market Value on the exercise date equal to the Exercise
Price.
 
       If the shares to be purchased are covered by an effective registration
statement under the Securities Act of 1933, as amended, any Option granted under
the Plan may be exercised by a broker-dealer acting on behalf of an Optionee if
(a) the broker-dealer has received from the Optionee or the Corporation a fully-
and duly-endorsed agreement evidencing such Option, together with instructions
signed by the Optionee requesting the Corporation to deliver the shares of
Common Stock subject to such Option to the broker-dealer on behalf of the
Optionee and specifying the account into which such shares should be deposited,
(b) adequate provision has been made with respect to the payment of any
withholding taxes due upon such exercise, and (c) the broker-dealer and the
Optionee have otherwise complied with Section 220.3(e)(4) of Regulation T, 12
CFR Part 220, or any successor provision.
 
       11.       When Qualified Options may be Exercised.  No Qualified Option
shall be exercisable at any time after the expiration of ten (10) years from the
Date of Grant; provided, however, that if the Optionee with respect to a
Qualified Option is a 10-Percent Stockholder on the Date of Grant of such
Qualified Option, then such Option shall not be exercisable after the expiration
of five (5) years from its Date of Grant. In addition, if an Optionee of a
Qualified Option ceases to be an employee of the Corporation or any related
corporation for any reason, such Optionee's vested Qualified Options shall not
be exercisable after (a) 90 days following the date such Optionee ceases to be
an employee of the Corporation or any related corporation, if such cessation of
service is not due to the death or permanent and total disability (within the
meaning of Section 22(e)(3) of the Code) of the Optionee, or (b) twelve months
following the date such Optionee ceases to be an employee of the Corporation or
any related corporation, if such cessation of service is due to the death or
permanent and total disability (as defined above) of the Optionee. Upon the
death of an Optionee, any vested Qualified Option exercisable on the date of
death may be exercised by the Optionee's estate or by a person who acquires the
right to exercise such Qualified Option by bequest or inheritance or by reason
of the death of the Optionee, provided that such exercise occurs within both the
remaining option term of the Qualified Option and twelve months after the date
of the Optionee's death. This Section 11 only provides the outer limits of
allowable exercise dates with respect to Qualified Options; the Board or the
Committee may determine that the exercise period for a Qualified Option shall
have a shorter duration than as specified above.
 
                                       A-3
<PAGE>   23
 
   
       12.       Option Financing.  Upon the exercise of any Option granted
under the Plan, the Corporation may, but shall not be required to, make
financing available to the Optionee for the purchase of shares of Common Stock
pursuant to such Option on such terms as the Board or the Committee may specify.
    
 
       13.       Withholding of Taxes.  The Board or the Committee shall make
such provisions and take such steps as it may deem necessary or appropriate for
the withholding of any taxes that the Corporation is required by any law or
regulation of any governmental authority to withhold in connection with any
Option including, but not limited to, withholding the issuance of all or any
portion of the shares of Common Stock subject to such Option until the Optionee
reimburses the Corporation for the amount it is required to withhold with
respect to such taxes, canceling any portion of such issuance in an amount
sufficient to reimburse the Corporation for the amount it is required to
withhold or taking any other action reasonably required to satisfy the
Corporation's withholding obligation.
 
       14.       Conditions Upon Issuance of Shares.  The Corporation shall not
be obligated to sell or issue any shares upon the exercise of any Option granted
under the Plan unless the issuance and delivery of shares complies with all
provisions of applicable federal and state securities laws and the requirements
of any national exchange or trading system on which the Common Stock is then
listed or traded.
 
       As a condition to the exercise of an Option, the Corporation may require
the person exercising the Option or receiving the grant to make such
representations and warranties as may be necessary to assure the availability of
an exemption from the registration requirements of applicable federal and state
securities laws.
 
       The Corporation shall not be liable for refusing to sell or issue any
shares covered by any Option if the Corporation cannot obtain authority from the
appropriate regulatory bodies deemed by the Corporation to be necessary to sell
or issue such shares in compliance with all applicable federal and state
securities laws and the requirements of any national exchange or trading system
on which the Common Stock is then listed or traded. In addition, the Corporation
shall have no obligation to any Optionee, express or implied, to list, register
or otherwise qualify the shares of Common Stock covered by any Option.
 
       No Optionee will be, or will be deemed to be, a holder of any Common
Stock subject to an Option unless and until such Optionee has exercised his or
her Option and paid the purchase price for the subject shares of Common Stock.
Each Qualified Option under this Plan shall be transferable only by will or the
laws of descent and distribution and shall be exercisable during the Optionee's
lifetime only by such Optionee. Each Nonqualified Option under this Plan shall
be transferable only by will, the laws of descent and distribution, pursuant to
a domestic relations order issued by a court of competent jurisdiction, or to a
trust established by the Optionee for estate planning purposes.
 
       15.       Restrictions on Shares.  Shares of Common Stock issued pursuant
to the Plan may be subject to restrictions on transfer under applicable federal
and state securities laws. The Board may impose such additional restrictions on
the ownership and transfer of shares of Common Stock issued pursuant to the Plan
as it deems desirable; any such restrictions shall be set forth in any Option
agreement entered into hereunder.
 
       16.       Modification of Options.  Except as provided in Section 18 of
this Plan, at any time and from time to time, the Board or the Committee may
execute an instrument providing for modification, extension or renewal of any
outstanding Option, provided that no such modification, extension or renewal
shall impair the Option without the consent of the holder of the Option.
Notwithstanding the foregoing, in the event of such a modification,
substitution, extension or renewal of a Qualified Option, the Board or the
Committee may increase the exercise price of such Option if necessary to retain
the qualified status of such Option.
 
   
       17.       Effect of Change in Stock Subject to the Plan.  In the event
that each of the outstanding shares of Common Stock (other than shares held by
dissenting stockholders) shall be changed into or exchanged for a different
number or kind of shares of stock of the Corporation or of another corporation
(whether by reason of merger, consolidation, recapitalization, reclassification,
split-up, combination of shares or otherwise), or in the event a stock split or
stock dividend occurs, then there shall be substituted for each share of Common
Stock then subject to Options or available for Options the number and kind of
shares of stock into which each outstanding share of Common Stock (other than
shares held by dissenting stockholders) shall be so changed or exchanged, or the
number of shares of Common Stock as is equitably required in the event of a
stock split or stock dividend, together with an appropriate adjustment of the
Exercise Price. The Board may, but shall not be required to, provide additional
anti-dilution protection to an Optionee under the terms of the individual's
Option agreement.
    
 
                                       A-4
<PAGE>   24
 
       18.       Administration.
 
       (a)  The Plan shall be administered by the Board or by a committee of the
Board comprised solely of two or more Outside Directors appointed by the Board
(the "Committee"). Options may be granted under Section 6, only (i) by the Board
as a whole, or (ii) by majority agreement of the members of the Committee;
provided that, if the Committee does not consist entirely of Non-Employee
Directors, then Options may be granted to Insiders under Section 6 only by the
Board as a whole. Option agreements, in the forms as approved by the Board or
the Committee, and containing such terms and conditions consistent with the
provisions of this Plan as are determined by the Board or the Committee, may be
executed on behalf of the Corporation by the Chairman of the Board, the
President or any Vice President of the Corporation. The Board or the Committee
shall have complete authority to construe, interpret and administer the
provisions of this Plan and the provisions of the Option agreements granted
hereunder; to prescribe, amend and rescind rules and regulations pertaining to
this Plan; to suspend or discontinue this Plan; and to make all other
determinations necessary or deemed advisable in the administration of the Plan.
The determinations, interpretations and constructions made by the Board or the
Committee shall be final and conclusive. No member of the Board or the Committee
shall be liable for any action taken, or failed to be taken, made in good faith
relating to the Plan or any award thereunder, and the members of the Board or
the Committee shall be entitled to indemnification and reimbursement by the
Corporation in respect of any claim, loss, damage or expense (including
attorneys' fees) arising therefrom to the fullest extent permitted by law.
 
       (b)  Although the Board or the Committee may suspend or discontinue the
Plan at any time, all Qualified Options must be granted within ten (10) years
from the effective date of the Plan or the date the Plan is approved by the
stockholders of the Corporation, whichever is earlier.
 
       (c)  Each Outside Director will be eligible to receive automatic grants
of Options as follows:
 
   
               (i)  Each Outside Director will automatically be granted
       Nonqualified Options to purchase 40,000 shares of Common Stock (the
       "Initial Grant") on the date such Outside Director is first elected to
       the Board.
    
 
   
               (ii)  On June 30 of each year, each Outside Director then serving
       on the Board will automatically be granted Nonqualified Options to
       purchase 10,000 shares of Common Stock (each, an "Annual Grant"). The
       number of shares subject to Initial Grants and Annual Grants will be
       adjusted in accordance with Section 17.
    
 
               (iii)  The purchase price for Common Stock subject to Initial
       Grants and Annual Grants will be 100% of the Fair Market Value of the
       Common Stock on the Date of Grant.
 
               (iv)  All Options granted under this Section 18(c) will be
       evidenced by Option agreements substantially in the form of Exhibit A
       hereto.
 
               (v)  All Options granted under this Section 18(c) will be
       exercisable on and after the Date of Grant until the earlier of (A) ten
       years after the Date of Grant, or (B) 90 days after the date such Outside
       Director is no longer a director of the Corporation or an officer or
       employee of the Corporation or a Related Corporation; provided that
       Common Stock issuable upon exercise of such Options will be subject to a
       repurchase option in favor of the Corporation, as set forth in the
       applicable Option agreement, until such shares vest, which will occur in
       equal monthly installments during the 48 months following the Date of
       Grant.
 
               (vi)  This Section 18(c) may not be amended more than once every
       six months, other than to comport with changes in the Code or in the
       Employee Retirement Income Security Act of 1974, as amended, or changes
       in the rules promulgated thereunder, or other applicable law, unless, at
       the time of amendment, such limitation on amendments is not necessary in
       order for the Plan to comply with the requirements of Rule 16b-3 or the
       Corporation is not then subject to the provisions of Section 16 of the
       Exchange Act.
 
               (vii)  Notwithstanding the foregoing, to the extent an Outside
       Director receives an automatic grant of Nonqualified Options under
       Section 18(c) of the Corporation's 1994 Stock Option Plan, as amended,
       such director is not eligible to receive a duplicate grant of
       Nonqualified Options under this Section 18(c).
 
                                       A-5
<PAGE>   25
 
   
       (d)  Subject to any applicable requirements of Rule 16b-3 or of any
national exchange or trading system on which the Common Stock is then listed or
traded, and subject to the stockholder approval requirement of Sections 422 and
162(m)(4)(C) of the Code, the Board may amend any provision of this Plan in any
respect in its discretion.
    
 
       19.       Continued Employment Not Presumed.  Nothing in this Plan or any
document describing it nor the grant of any Option shall give any Optionee the
right to continue in the employment of the Corporation or affect the right of
the Corporation to terminate the employment of any such person with or without
cause.
 
       20.       Liability of the Corporation.  Neither the Corporation, its
directors, officers or employees or the Committee, nor any Subsidiary which is
in existence or hereafter comes into existence, shall be liable to any Optionee
or other person if it is determined for any reason by the Internal Revenue
Service or any court having jurisdiction that any Qualified Option granted
hereunder does not qualify for tax treatment as an incentive stock option under
Section 422 of the Code.
 
       21.       Governing Law.  THE PLAN SHALL BE GOVERNED BY AND CONSTRUED IN
ACCORDANCE WITH THE LAWS OF STATE OF DELAWARE AND THE UNITED STATES, AS
APPLICABLE, WITHOUT REFERENCE TO THE CONFLICT OF LAWS PROVISIONS THEREOF.
 
       22.       Severability of Provisions.  If any provision of this Plan is
determined to be invalid, illegal or unenforceable, such invalidity, illegality
or unenforceability shall not affect the remaining provisions of the Plan, but
such invalid, illegal or unenforceable provision shall be fully severable, and
the Plan shall be construed and enforced as if such provision had never been
inserted herein.
 
                                       A-6
<PAGE>   26


                                                                       EXHIBIT B

                                                             FRONT OF PROXY CARD

                                   CNET, INC.
       BOARD OF DIRECTORS PROXY FOR THE ANNUAL MEETING OF STOCKHOLDERS AT
                       9:00 A.M., WEDNESDAY, MAY 26, 1999
        CNET, INC., 150 CHESTNUT STREET, SAN FRANCISCO, CALIFORNIA 94111

     The undersigned stockholder of CNET, Inc. (the "Company") hereby appoints
Halsey M. Minor, Shelby W. Bonnie and Douglas N. Woodrum, or any of them, as
proxies, each with full powers of substitution, to vote the shares of the
undersigned at the Annual Meeting and at any adjournments thereof:

     (1)   ELECTION OF CLASS III DIRECTORS:

           |_|  FOR all nominees listed below   |_|  WITHHOLD AUTHORITY
                (except as provided to the           to vote  for all  nominees
                 contrary below)                     listed below

              Mitchell E. Kertzman, Halsey M. Minor and Douglas N. Woodrum

           (INSTRUCTION:   To withhold  authority to vote for any  individual  
                           nominee(s),  write that  nominee's  name on the 
                           space provided below):

           ---------------------------------------------------------------------
     (2)   Approval of an amendment to the Company's Certificate of
           Incorporation to increase the number of authorized shares of common
           stock from 50,000,000 to 400,000,000 shares:

                 FOR |_|      AGAINST |_|         ABSTAIN |_|

     (3)   Approval of an amendment to the Company's 1997 Stock Option Plan to
           increase the number of shares of common stock authorized for issuance
           from 5,000,000 to 6,200,000 shares:

                 FOR |_|      AGAINST |_|         ABSTAIN |_|

     (4)   Ratification of KPMG LLP, independent certified public accountants,
           to serve as the Company's independent auditors for the fiscal year
           ending December 31, 1999:

                 FOR |_|      AGAINST |_|         ABSTAIN |_|

     (5)   On any other business that may properly come before the meeting;
           hereby revoking any proxy or proxies heretofore given by the
           undersigned.

                        (Please sign on the reverse side)


- --------------------------------------------------------------------------------



                                                              BACK OF PROXY CARD
                          (Continued from reverse side)

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS AND WILL BE
VOTED IN ACCORDANCE WITH THE SPECIFICATIONS MADE ON THE REVERSE SIDE. IF A
CHOICE IS NOT INDICATED WITH RESPECT TO ITEMS (1), (2), (3) AND (4), THIS PROXY
WILL BE VOTED "FOR" SUCH ITEMS. THE PROXIES WILL USE THEIR DISCRETION WITH
RESPECT TO ANY MATTER REFERRED TO IN ITEM (5). THIS PROXY IS REVOCABLE AT ANY
TIME BEFORE IT IS EXERCISED.

Receipt herewith of the Company's Annual Report and Notice of Meeting and Proxy
Statement, dated April 23, 1999, is hereby acknowledged.


                              Dated:     _______________________________, 1999.

                                         _______________________________________

                                         _______________________________________
                                             (Signature of Stockholder(s))

                                        (Joint owners must EACH sign. Please
                                        sign EXACTLY as your name(s) appear(s)
                                        on this card. When signing as attorney,
                                        trustee, executor, administrator,
                                        guardian or corporate officer, please
                                        give your FULL title.)


                                           PLEASE SIGN, DATE AND MAIL TODAY.





                                      B-1


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