STAN LEE MEDIA INC
8-K, EX-99.1, 2000-10-27
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                                                                   EXHIBIT 99.1


      Lynda Dorf/Robin Weitz/Jennifer Frederick
      B|W|R Public Relations for Stan Lee Media
      (310) 248-6105 / 248-6107 / 248-6160
      [email protected] / [email protected] / [email protected]
      ----------------   -----------------   ---------------------


      Mary Leong
      Shockwave.com
      415 503 2418
      [email protected]


      Stan Lee Media and shockwave.com Modify Agreement
      On Internet Distribution Rights


      LOS ANGELES, October 26, 2000 - shockwave.com, Inc. and Stan Lee Media,
      Inc. (NASDAQ: SLEE) announced today an agreement to modify their existing
      relationship. Under the revised agreement, Stan Lee properties will no
      longer be exclusively available through shockwave.com.  The new agreement
      helps further Stan Lee Media's plan to build communities around its
      animated series by integrating games, creativity tools, chats and other
      community building activities into the user's experience.

      "shockwave.com and Macromedia, Inc. were instrumental in helping Stan Lee
      Media grow in its formative stages," said Stan Lee Media President and
      Chief Executive Officer Kenneth S. Williams, "Now that we have become a
      more established landmark in the entertainment industry, we wanted to have
      more flexibility in our distribution deals."

      "Fans of Stan Lee Media properties can continue to view the Webisodes on
      shockwave.com," said Lawrence Levy, president and CEO of shockwave.com.
      "As investors in Stan Lee Media, shockwave.com looks forward to the new
      properties from this talented team."

      As part of the announcement, Macromedia Chairman and Chief Executive
      Officer Rob Burgess resigns from the Stan Lee Media board, and Stan Lee
      Media announced the appointment of Williams as a director to fill this
      vacancy.
<PAGE>

      About shockwave.com
      shockwave.com, Inc. (www.shockwave.com) is a leading Internet
      entertainment destination committed to providing the best interactive
      experience on the Web. shockwave.com features cutting-edge games, shows
      and series, music and creativity applications. In partnership with major
      entertainment companies and Web distribution and technology leaders,
      shockwave.com also offers artists and publishers a new and powerful
      distribution model.

      About Stan Lee Media
      Stan Lee Media, Inc. (www.stanlee.net) is a branded entertainment
                            ---------------
      creation, production and distribution company that uses the Internet to
      launch branded content and to commercialize globally that content through
      traditional media.  New superhero character franchises and animated series
      are created under the direction of pop-culture icon Stan Lee, co-creator
      of such classic characters as Spider-Man, the Incredible Hulk and the X-
      Men.  These franchises and other co-branded properties are exploited
      through strategic partnerships and licensing for a broad array of uses
      including animated television, motion pictures, music, events and theme
      park attractions.  The Company is establishing its website as a leading
      destination site on the world wide web for animation, interactive games,
      community, commerce and other "sticky content."  Stan Lee Media has
      acquired all rights to Conan the Barbarian and has partnered with
      international singing sensations, the Backstreet Boys, to produce an
      animated, superhero brand extension of the group residing on a community
      site developed and owned by SLM, www.backstreetproject.com.  The
                                       -------------------------
      Backstreet Project/Burger King promotion is among the largest offline
      campaigns ever to support an Internet entertainment franchise.  Stan Lee
      Media is currently producing two other hit animated web series, the "7th
      Portal" and "The Accuser," and is co-developing a major live-action motion
      picture based on the "7th Portal" with the Mark Canton Company.

                                     # # #

This release contains statements that constitute "forward-looking statements"
within the meaning of Section 21E of the Exchange Act and Section 27A of the
Securities Act.  Including those statements relating to the ability of Stan Lee
Media to successfully syndicate its content to multiple distribution partners.
The stockholders of Stan Lee Media are cautioned not to put undue reliance on
such forward-looking statements.  Such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties.  Actual
results may differ materially from those projected in this release resulting
from the following reasons (among others): the ability to locate appropriate
distribution partners, the timing of sales and deliveries under existing
contracts, general economic conditions, costs of sales and the ability of the
company to maintain pricing levels necessary to maintain gross profit margins,
the level of selling, general and administrative costs, the performance by the
company under existing purchase contracts and the ability to obtain new
contracts, the success of the company's strategy, and the effects of
competition.  In addition, the company's shareholders are urged to carefully
review the risk factors discussed in the documents the company files from time
to time with the Securities and Exchange Commission.


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