LEAP GROUP INC
SC 13G, 1997-02-19
ADVERTISING AGENCIES
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<PAGE>
 

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549


                                 SCHEDULE 13G
                                (Rule 13d-102)
            Information Statement Pursuant to Rules 13d-1 and 13d-2
                  Under the Securities Exchange Act of 1934*


                             The Leap Group, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                    Common Stock, par value $.01 per share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                  521862 10 2
                        -------------------------------
                                 (CUSIP Number)


*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

 

SEC 1745 (2-95)                Page 1 of 6 pages


<PAGE>
 
- -----------------------                                  ---------------------
 CUSIP NO.  521862 10 2           SCHEDULE 13G             PAGE 2 OF 6 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                                                                                
      George Gier   
                          
- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
      Not Applicable                                            (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
       United States 

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            2,225,000 
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          100,000(a)
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             2,225,000
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          100,000(a)
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      2,325,000(a)
- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
      NO                                                            [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      17.1%                                                              

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      IN

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

(a)  Includes 100,000 shares held by trusts for Mr. Gier's children, for which 
     Mr. Gier, as co-trustee, shares voting and investment power.


SEC 1745 (2-95)                Page 2 of 6 pages
<PAGE>
 
 
Item 1(a)      Name of Issuer:

                    The Leap Group, Inc.

Item 1(b)      Address of Issuer's Principal Executive Offices:

                    22 West Hubbard Street
                    Chicago, Illinois  60610
      
Item 2(a)      Name of Person Filing:

                    George Gier
                   
Item 2(b)      Address of Principal Business Office or, if None, Residence:

                     22 West Hubbard Street
                     Chicago, Illinois  60610
                 
Item 2(c)      Citizenship:

                     United States 
             
Item 2(d)      Title of Class of Securities:

                     Common Stock, par value $.01 per share

Item 2(e)      CUSIP Number:
                   
                     521862 10 2

    
Item 3.        Type of Person:

                     Not Applicable




SEC 1745 (2-95)                Page 3 of 6 pages
<PAGE>
 
Item 4.        Ownership:

               (a) Amount Beneficially Owned:  

                      2,325,000 (1)             

               (b)  Percent of Class:  

                      17.1% (1)
   
               (c)  Number of shares as to which person has:

                    (i)   Sole power to vote or to direct the vote: 
                          
                          2,225,000  
                         
                    (ii)  Shared power to vote or to direct the vote 
                           
                          100,000 (1) 
                         
                    (iii) Sole power to dispose or to direct the disposition
                          of:

                          2,225,000    

                    (iv)  Shared power to dispose or to direct the disposition
                          of:

                          100,000 (1)  


- ------------------------
(1)  Includes 100,000 shares held by trusts for Mr. Gier's children, for which 
     Mr. Gier, as co-trustee, shares voting and investment power.



SEC 1745 (2-95)                Page 4 of 6 pages
<PAGE>
 
Item 5.        Ownership of Five Percent or less of a Class:

                    Not Applicable

Item 6.        Ownership of More than Five Percent on Behalf of Another Person:


                    Not Applicable

Item 7.        Identification and Classification of the Subsidiary Which
               Acquired the Security Being Reported on By the Parent Holding
               Company:

                    Not Applicable

Item 8.        Identification and Classification of Members of the Group:

                    Not Applicable

Item 9.        Notice of Dissolution of Group:

                    Not Applicable

Item 10.       Certification:  

                    Not Applicable





SEC 1745 (2-95)                Page 5 of 6 pages

<PAGE>
 
                                   SIGNATURE


     After reasonable inquiry and to the best of my knowledge and belief, I 
certify that the information set forth in this statement is true, complete and 
correct.


                                            Date:  February 12, 1997


                                            /s/ GEORGE GIER
                                            ------------------
                                                George Gier


SEC 1745 (2-95)                Page 6 of 6 pages


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