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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report: August 16, 1996
THE DIAL CORPORATION
(Exact Name of registrant as specified in its charter)
DELAWARE 1-11793 51-0374887
(State or Other Jurisdiction of (Commission (I.R.S. Employer
Incorporation or Organization) File Number) Identification No.)
1850 NORTH CENTRAL AVENUE
PHOENIX, ARIZONA 85004-4525
(Address of principal executive offices) (Zip Code)
Registrant's Telephone Number, Including Area Code (602) 207-2800
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Item 5. Other Events.
In a press release dated August 16, 1996, The Dial Corporation ("Dial")
announced that its shares were listed on the New York Stock Exchange
(ticker symbol:DL). The new Dial was created as a result of the spin-off of
the consumer products group from the former Dial Corp. That company, now
consisting of a group of services businesses, has been renamed Viad Corp.
In addition, Dial announced that Malcolm Jozoff was elected chairman,
president and chief executive officer of Dial.
A copy of the press release issued by Dial is attached as Exhibit 20 to
this report.
Item 7. Financial Statements and Exhibits.
(c) Exhibit.
(20) Press Release
SIGNATURES
Pursuant to the requirements of the Securities and Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.
THE DIAL CORPORATION
By: /s/ Lowell L. Robertson
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Lowell L. Robertson
(Vice President and Controller)
DATE: August 20, 1996
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Exhibit 20 Press Release
THE DIAL CORPORATION CREATED
IN SPIN-OFF OF CONSUMER PRODUCTS BUSINESS
PHOENIX, Ariz., Aug. 16, 1996 -- The new Dial Corporation, a $1.5 billion
consumer products manufacturer and marketer with some of the world's
best-known brand names, was listed today on the New York Stock Exchange
(ticker symbol: DL).
The new Dial was created as a result of the spin-off of the consumer
products group from the former Dial Corp. That company, now consisting of
a group of services businesses, has been renamed Viad Corp.
Today's Dial is one of the country's leading manufacturers and marketers
ofpersonal care, household and laundry products and shelf-stable food. Its
quality products have been favorites of American shoppers for more than 100
years, and they are found in nine out of every 10 American households.
Among the company's major brands are Dial soap, the number-one
antibacterial bar and liquid soap; Purex laundry detergent, the
second-largest detergent brand; Renuzit air fresheners; and Armour Star
canned meats. Other products include Tone soap, Brillo scouring pads,
Magic spray starch and Twenty Mule Team Borax.
Dial, headquartered in Phoenix, generates $1.5 billion in annual sales
and is one of the most vibrant consumer franchises in the nation. It has
been successful over the years because of its low-cost production, its sales
prowess and its technological innovation.
Malcolm Jozoff has been elected chairman, president and chief executive
officer of The Dial Corporation. Until last year, he was chairman and chief
executive officer of Lenox, Inc., the tableware and luggage manufacturer.
Prior to that, Jozoff was president of Procter & Gamble's worldwide
healthcare sector and a corporate group vice president.
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"We intend to take full advantage of the broad trade and consumer
acceptance of our brands to increase our revenues and earnings," Jozoff said.
"The new Dial Corporation will build on its core brands, domestically and
internationally, and grow both internally and through strategic acquisitions
and partnerships."
Jozoff added: "For investors interested in a 'pure play' in the consumer
products industry, the new Dial offers an excellent opportunity."
