DIAL CORP /NEW/
10-Q, 1996-11-12
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549


                                  FORM 10-Q




                   QUARTERLY REPORT PURSUANT TO SECTION 13
                    OF THE SECURITIES EXCHANGE ACT OF 1934



              For the Quarterly Period Ended September 28, 1996
                        Commission file number 1-11793



                             THE DIAL CORPORATION
            (Exact Name of Registrant as Specified in its Charter)



     DELAWARE                                                       51-0374887
(State  or  Other  Jurisdiction  of                           (I.R.S. Employer
Incorporation  or  Organization)                           Identification No.)

1850  NORTH  CENTRAL  AVENUE
     PHOENIX,  ARIZONA                                              85004-4525
(Address  of  Principal  Executive  Offices)                        (Zip Code)

Registrant's  Telephone  Number,  Including  Area  Code  (602)  207-2800

Indicate  by  check mark whether the registrant (1) has filed all Exchange Act
reports  required  to  be  filed  by  Section  13  or 15 (d) of the Securities
Exchange  Act of 1934 during the preceding 12 months, and (2) has been subject
to  such  filing  requirements  for  the  past  90  days.

               Yes        X                                   No
                        -----------                                -----------

The number of shares of Common Stock, $.01 par value, outstanding as the close
of  business  on  September  30,  1996  was  95,345,517.

<PAGE>
PART  I.    FINANCIAL  INFORMATION
ITEM  1.    FINANCIAL  STATEMENTS

                             THE DIAL CORPORATION
                          CONSOLIDATED BALANCE SHEET
                                (000 omitted)
<TABLE>

<CAPTION>
                                                 September 28,   December 30,
                                                     1996          1995

<S>                                                 <C>        <C>

ASSETS
Current Assets:
  Cash and cash equivalents                         $  8,889   $  5,884
  Receivables, net                                    41,520     39,647
  Inventories                                        143,691    153,813
  Deferred income taxes                               49,509     32,301
  Other current assets                                18,573      3,418
                                                    ---------  --------

     Total current assets                            262,182    235,063

Property and equipment                               218,293    201,076
Deferred income taxes                                 93,966     26,881
Intangibles                                          323,994    334,708
Other assets                                           1,777        677
                                                    ---------  --------

                                                    $900,212   $798,405
                                                    =========  ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
  Short-term bank loans                             $          $    317
  Trade accounts payable                              85,280     79,502
  Income taxes payable                                23,398      2,765
  Other current liabilities                          112,569    106,266
  Current portion of long-term debt                                 550
                                                    --------    --------

     Total current liabilities                       221,247    189,400

Long-term debt                                       295,000      2,453
Pension and other benefits                           235,687    103,137
Other liabilities                                     20,461      7,185
                                                    --------   -------- 
     Total liabilities                               772,395    302,175
                                                    ---------  --------

Stockholders' Equity
  Common stock, $.01 par value, 310,000,000 shares
  authorized, 95,345,517 shares issued                   953 
  Additional capital                                 238,123 
  Unearned employee benefits                         (79,688)
  Cumulative translation adjustment                   (1,953)
  Retained deficit                                   (29,618)
Dial investment and advances                                    496,230
                                                     -------   --------
     Total stockholders' equity                      127,817    496,230
                                                    ---------  --------

                                                    $900,212   $798,405
                                                    =========  ========
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
                             THE DIAL CORPORATION
                     STATEMENT OF CONSOLIDATED OPERATIONS
                     (000 omitted, except per share data)
<TABLE>

<CAPTION>
                                                      Quarter Ended
                                               September 28,  September 30,
                                                    1996          1995


<S>                                                   <C>        <C>

Net sales                                             $350,508   $ 308,110 
                                                      ---------  ----------

Costs and expenses:
   Cost of products sold                               184,193     168,439 
   Write down of discontinued product inventories       27,924 
                                                      ---------            
                                                       212,117     168,439 

  Selling, general and administrative expenses         142,708     128,515 
  Restructuring charges and other asset write-downs     27,076     135,600 
                                                      ---------  ----------

                                                       381,901     432,554 
                                                      ---------  ----------

Operating loss                                         (31,393)   (124,444)
                                                      ---------  ----------

Interest and other expenses                              6,361       6,648 
Spin-off transaction costs                               1,000 
                                                      ---------  ----------

                                                         7,361       6,648 
                                                      ---------  ----------

Loss before income taxes                               (38,754)   (131,092)
Income taxes (benefit)                                 (13,268)    (52,983)
                                                      ---------  ----------

NET  LOSS                                             $(25,486)  $ (78,109)
                                                      =========  ==========

NET LOSS PER SHARE                                    $  (0.28)
                                                      =========            

Average outstanding common shares                       89,675 
                                                      =========            
</TABLE>
See Notes to Consolidated Financial Statements.

<PAGE>
                            THE DIAL CORPORATION
                    STATEMENT OF CONSOLIDATED OPERATIONS
                    (000 omitted, except per share data)

<TABLE>
<CAPTION>                                               Nine Months Ended
                                                 September 28,  September 30,
                                                      1996         1995

<S>                                                   <C>         <C>

Net sales                                             $1,056,658  $1,009,865 
                                                      ----------  -----------

Costs and expenses:
   Cost of products sold                                 543,016     526,994 
   Write down of discontinued product inventories         27,924
                                                      ----------  -----------
          
                                                         570,940     526,994 

  Selling, general and administrative expenses           410,696     386,779 
  Restructuring charges and other asset write-downs       27,076     135,600 
                                                      ----------  -----------

                                                       1,008,712   1,049,373 
                                                      ----------  -----------

Operating income (loss)                                   47,946     (39,508)
                                                      ----------  -----------


Spin-off transaction costs                                 5,000
Interest and other expenses                               16,146      16,195 
                                                      ----------  -----------

                                                          21,146      16,195 
                                                      ----------  -----------

Income (loss) before income taxes                         26,800     (55,703)
Income taxes (benefit)                                    13,389     (23,709)
                                                      ----------  -----------

NET INCOME (LOSS)                                     $   13,411  $  (31,994)
                                                      ==========  ===========

INCOME (LOSS) PER SHARE                               $      .15
                                                      ==========             

Average outstanding common and equivalent shares          90,618
                                                      ==========             
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
                             THE DIAL CORPORATION
                     STATEMENT OF CONSOLIDATED CASH FLOWS
                                (000 omitted)
<TABLE>

<CAPTION>
                                                        Nine  Months Ended
                                                  September 28,  September 30,
                                                     1996           1995

<S>                                                      <C>        <C>

CASH FLOWS PROVIDED (USED) BY OPERATING ACTIVITIES:
Net income (loss)                                        $ 13,411   $(31,994)
Adjustments to reconcile net income (loss) to net cash
 provided by operating activities:
  Depreciation and amortization                            21,920     21,680 
  Deferred income taxes                                   (16,419)   (43,135)
  Restructuring charges and asset write-downs              55,000    156,000 
  Change in operating assets and liabilities:
   Receivables                                             (2,165)    73,458 
   Inventories                                            (12,390)   (19,663)
   Trade accounts payable                                   5,778    (30,639)
   Other assets and liabilities, net                      (18,795)   (61,174)
                                                         ---------  ---------

Net cash provided by operating activities                  46,340     64,533 
                                                         ---------  ---------

CASH FLOWS PROVIDED (USED) BY INVESTING  ACTIVITIES:
Capital expenditures                                      (34,442)   (18,581)
Acquisition of business, net of cash acquired                        (23,558)
Proceeds from sales of property and equipment                 509      2,654 
                                                         ---------  ---------

Net cash used by investing activities                     (33,933)   (39,485)
                                                         ---------  ---------

CASH FLOWS PROVIDED (USED) BY FINANCING ACTIVITIES:
Proceeds from long-term borrowings                         15,000 
Payments on long-term borrowings                           (3,003)      (523)
Net change in short-term bank loans                          (317)       (16)
Net change in receivables sold                                292    (14,553)
Dividends                                                  (7,174)
Cash transfers (to) from Dial, net                        (14,200)   (10,636)
                                                         ---------  ---------
Net cash used by financing activities                      (9,402)   (25,728)
                                                         ---------  ---------
Net increase (decrease) in cash and cash equivalents        3,005       (680)
Cash and cash equivalents, beginning of year                5,884      5,897 
                                                         ---------  ---------

CASH AND CASH EQUIVALENTS, END OF PERIOD                 $  8,889   $  5,217 
                                                         =========  =========
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
                             THE DIAL CORPORATION
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE  A.    BASIS  OF  PREPARATION

On  July 25, 1996, the Board of Directors of The Dial Corp ("Dial") declared a
dividend  (the "Distribution") to effect the spin-off of its Consumer Products
Business.   The dividend was paid on August 15, 1996 to stockholders of record
as  of August 5, 1996.  Each Dial stockholder received a dividend of one share
of  common  stock  of  The  Dial  Corporation  ("the Company") which after the
Distribution  owns  and  operates  the  Consumer  Products Business previously
conducted  by  Dial.  Concurrently with the Distribution, the name of The Dial
Corp  was  changed  to  Viad  Corp.

The  Consolidated Financial Statements present the financial position, results
of  operations and cash flows of the divisions and subsidiaries comprising The
Dial  Corporation,  as  if  it  had  been  formed as a separate entity for all
periods presented.  Dial's historical cost basis of the assets and liabilities
have  been carried over to the new company.  Concurrent with the spin-off, the
Company  was  capitalized through settlement of the Dial Corp's investment and
advances  account  of  $502.5  million  by  the  assumption of $280 million of
long-term  debt  and  $80  million  (net  of  income taxes) in Armour employee
benefit  liabilities,  with  the  net  amount  remaining  of  $159.4  million
comprising  the  Company's  beginning  stockholders' equity.  Accordingly, the
retained deficit at September 28, 1996 represents the results of operations of
the Company from August 15 to September 28, 1996, plus a cash dividend of $7.2
million.    All  material  intercompany  balances  and  transactions among the
entities  comprising  the  Company  have  been  eliminated.

Per  share data is not presented on a historical basis because the Company was
not  a  publicly-held company during the periods presented.  Income (loss) per
share  is  presented as pro forma information for 1996 as the Company's common
shares  were  not  publicly-traded  until  August  15, 1996.  Accordingly, the
calculation  of  income  (loss)  per  share assumes that the common shares and
common  share  equivalents  were outstanding for the entire period presented. 
The  5.67  million  common  shares held by the Company's Employee Equity Trust
have  been  excluded  from the computation of income (loss) per share.  Shares
held  by  the Trust are not considered outstanding for income (loss) per share
calculations  until the shares are released from the Trust.  Common equivalent
shares  have  been  excluded from the weighted average number of common shares
outstanding  for  the  calculation  of  loss  per  share for the quarter ended
September  28,  1996  because  their  effect  is  antidilutive.

These  financial  statements  should be read in conjunction with the financial
statements  set  forth  in  The  Dial Corp Consumer Products Business Combined
Financial  Statements  and the notes thereto set forth in The Dial Corporation
Form  10/A (Amendment No. 2) declared effective by the Securities and Exchange
Commission  on  July  30,  1996.

<PAGE>
Accounting  policies utilized in the preparation of these financial statements
are  the  same  as  set  forth in such Combined Financial Statements except as
modified  for  interim accounting policies which are within the guidelines set
forth  in  Accounting  Principles  Board  Opinion  No.  28, "Interim Financial
Reporting."

The  interim  combined  financial statements are unaudited.  In the opinion of
management,  all  adjustments,  consisting  only of normal recurring accruals,
necessary  to  present fairly the financial position as of September 28, 1996,
the results of operations for the quarters and nine months ended September 28,
1996  and  September  30,  1995,  and the cash flows for the nine months ended
September 28, 1996 and September 30, 1995 have been included.  Interim results
of  operations are not necessarily indicative of the results of operations for
the  full  year.

NOTE  B.    INCOME  TAXES

A  reconciliation  of the provision for income taxes and the amount that would
be  computed  using statutory federal income tax rates on income before income
taxes  for  the nine months ended September 28, 1996 and September 30, 1995 is
as  follows:
<TABLE>

<CAPTION>
                                              1996     1995
                                                 (Millions)

<S>                                            <C>    <C>

Computed income taxes (benefit) at statutory
federal income tax rate of 35%                 $ 9.4  $(19.5)
Nondeductible goodwill amortization              0.7     0.8 
State income taxes                               1.2    (3.0)
Nondeductible restructure costs                  1.8
Other, net                                       0.3    (2.0)
                                               -----  -------
Provision (benefit) for income taxes           $13.4  $(23.7)
                                               =====  =======
</TABLE>


NOTE  C.    RESTRUCTURING  CHARGES  AND  INVENTORY AND OTHER ASSET WRITE-DOWNS

In  the  third  quarter  of  1996,  the Company announced that it would take a
one-time  restructuring charge to provide for a business based reorganization 
through  work  force  reductions and  rationalization of product lines.    The
management  and    administrative  organization was streamlined by eliminating
approximately  250 positions and by discontinuing a number of under performing
brands  and  related  assets.    Provision  has  also  been  made for The Dial
Corporation  to vacate its present leased headquarters space and secure a more
economical  location  to  house  its  corporate  staff.    Future earnings are
expected to benefit from the cost savings of the streamlined organization  and
the  efficiencies  provided  by  increased  focus  on  core  brands.

The  charges  recorded  in  the  quarter  ended  September 28, 1996 were $55.0
million  ($35.4  million after tax) of which $27.9 million is included in cost
of  products  sold  and $27.1 million is classified as restructuring and other
charges.

<PAGE>
<TABLE>

<CAPTION>
                                              (Millions)


<S>                                             <C>

Write-down of inventories                       $ 27.9 
Other asset write-downs                           12.3 
Severance pay and benefits                         6.2 
Building exit costs                                8.6 
                                                -------
     Total Restructuring Charges and Inventory
       and Other Asset Write-downs              $ 55.0 
Tax benefit                                      (19.6)
      Net Restructuring Charges and Inventory
        and Other Asset Write-downs             $ 35.4 
                                                =======
</TABLE>


Based upon the discontinuation and product rationalization analysis completed,
the  assets  and  intangibles  were determined to be impaired and were written
down  to  their  net  realizable  value.   Severance pay and benefits and exit
costs,  have  been  recognized  in  accordance with Emerging Issues Task Force
Issue  No.  94-3  (EITF No. 94-3), "Liability Recognition for Certain Employee
Termination  Benefits  and  Other Costs to Exit an Activity (including Certain
Costs  Incurred  in  a  Restructuring)."   As of September 28, 1996, severance
costs totaling $1.6 million had been paid and charged against these reserves. 
Remaining  severance  and exit cost reserves of $13.2 million at September 28,
1996,  are  believed to be adequate and are expected to be paid utilizing cash
flow  from  operating  activities.

Included  in  the  statement  of  consolidated  operations  are the results of
certain product groups which the Company intends to sell or discontinue in the
near  future.    The  following  is  a summary of such results for all periods
presented:
<TABLE>

<CAPTION>
     (In  Millions)
                         Quarter  Ended     Nine Months Ended
                     Sept. 28,  Sept. 30,  Sept. 28,   Sept. 30,
                       1996        1995      1996         1995

<S>                      <C>           <C>    <C>          <C>

Net sales                $53.3         $67.1  $167.9       $225.5
                         ===================  ===================

Operating (loss) income
  before restructuring
  charges and other
  asset write-downs      $ (3.6)         $.8  $  (12.6)      $7.4
                         ===================  ===================
</TABLE>


In  the third quarter of 1995, the Company recorded restructuring charges and
inventory  and  other  asset  write-downs totaling $156 million ($94.9 million
after  tax)  to  provide  for  a  business-based  reorganization through plant
closings,  workforce  reductions  and  correction  of  certain product lines. 
Approximately  $20.4  million  of  the  charge  related  to inventories and is
included  in  cost  of  products  sold.


Severance  pay  and benefits and exit costs, primarily facility closure costs,
were  also  recognized  in accordance with EITF No. 94-3.  Remaining severance
and exit cost reserves of $14.2 million at September 28, 1996, are believed to
be  adequate  and  are  expected to be paid utilizing cash flow from operating
activities.    Severance and exit costs paid and charged against such reserves
in  the  first  nine    months  of  1996  amounted  to  $10.6  million.


<PAGE>
ITEM  2.    MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF FINANCIAL CONDITION AND
        RESULTS  OF  OPERATIONS

FINANCIAL  CONDITION

On September 25, 1996, the Company announced business based  reorganization to
streamline  its  management  and administrative staff, eliminate approximately
250  positions,  sell  or  discontinue a number of underperforming brands, and
exit the current corporate headquarters.  The Company recognized a $55 million
($35.4  million  after  tax) restructuring charge in the third quarter of 1996
for severance costs, asset write downs and building exit costs.  Approximately
$15  million  of  the  charge  will  ultimately  be  paid  in cash provided by
operations  with  the  remainder consisting of the reduction of asset carrying
values.

COMPARISON  OF  THIRD  QUARTER  1996  WITH  THIRD  QUARTER  1995

Net  sales  for  the third quarter of 1996 were $350.5 million, an increase of
13.8% over the comparable period in 1995.  Unit sales for the third quarter of
1996  increased 18% over 1995 third quarter unit sales.  The increase in sales
was driven by increases in market share of the Dial, Purex, Renuzit and Armour
 franchises  and  a  rebound from 1995 sales levels depressed by the Company's
trade  inventories  destocking  program.    Net  sales  from new products were
consistent  between  periods.

The  loss  before  income  tax benefit for the third quarter of 1996 was $38.8
million,  which  is  $92.3 million less than the loss of $131.1 million in the
third  quarter  of  1995.    Included in losses before income tax benefit is a
restructuring  charge  and  spin-off  transaction  costs of $56 million in the
third  quarter  of 1996 and restructuring and other charges of $156 million in
the  third  quarter  of  1995.    Operating  income,  before restructuring and
spin-off  transaction  expenses,  for  the  third  quarter  of  1996 was $23.6
million, which was $8 million less than  operating income before restructuring
charges  of  $31.6  million  for  the  third quarter of 1995.  The decrease in
operating  income  in  the  third  quarter  of 1996 is primarily the result of
increased  sales and marketing expenses, specifically, advertising of the Dial
Soap  franchise  (double  1995's  levels),  and  secondarily,  the  expenses
associated  with  being  a  public  company.  Such expense increases were only
partially  offset  by  the  additional  income produced by the increase in net
sales.

<PAGE>
COMPARISON  OF  THE FIRST NINE MONTHS OF 1996 TO THE FIRST NINE MONTHS OF 1995

Net  sales for the nine months ended September 28, 1996 were $1.06 billion, an
increase  of 4.6% over net sales of $1.01 billion for the comparable period in
1995.    The  increase  in  net  sales was driven by sales of Dial and Renuzit
branded  new  products  as  well  as overall increases in market share for the
Dial,  Purex,  Renuzit  and  Armour  core  franchises.

Income  before  income  taxes for the nine months ended September 28, 1996 was
$26.8 million, an improvement of $82.5 million over the loss before income tax
benefit  of  $55.7  million  for  the  first nine months of 1995.  Included in
operating  income was a restructuring charge and spin off transaction costs of
$60  million  for the first nine months of 1996 and a restructuring charge and
other  expenses  of  $156  million  in  the  first  nine  months  of  1995.

Operating  income  before  restructuring  and other charges for the first nine
months of 1996 was $102.9 million, which is $13.5 million below 1995 operating
income  before  restructuring  and  other  charges.  The decrease in operating
income is due to increases in selling and marketing expenses, primarily, a 28%
increase in controllable marketing spending for the Company's core franchises,
and,  to  a  lesser  degree,  increased  raw material costs, and the increased
administrative  costs  associated  with  being a public company.  Such expense
increases  were only partially offset by the additional income produced by the
increase  in  net  sales  during  the  first  nine  months  of  1996.

INCOME  TAXES

The  effective  tax rate for the first nine months 1996 was approximately 50%,
up  from  42.6%  for  the  comparable  period  in  1995.   The increase in the
effective rate is the result of a lower tax benefit for the 1996 restructuring
charges  and  spin-off  transaction  costs.

LIQUIDITY  AND  CAPITAL  RESOURCES

The  Company  generated cash from operations of $46.3 million during the first
nine months of 1996, a decrease of $18.2 million from the comparable period in
1995.    The  decrease was attributable primarily to the decrease in operating
income  as  discussed  above,  coupled  with  the  increases in receivable and
inventories balances associated with higher sales levels during the first nine
months  of  1996.  Capital expenditures for the first nine months of 1996 (net
of  asset  dispositions) were $34.4 million, an increase of $15.8 million over
the  comparable  period  of  1995.

<PAGE>
The  Company's  financing  plan includes the sale of receivables to accelerate
cash  flow.    Receivables  sold  but  not  yet  collected  under this plan at
September    28,  1996  and  September  30,  1995  were $77 million and $76.4 
million,  respectively.

As  of  September  28,  1996,  the  Company  had  approximately $94 million in
deferred  tax  benefits,  which  the  Company believes are fully realizable in
future  years.    The realization of such benefits will require average annual
taxable  income of approximately $18 million over the next fifteen years.  The
Company's  average  annual  United  States  taxable income over the past three
years  has  been  approximately  $81  million.






<PAGE>

PART  II.    OTHER  INFORMATION

ITEM  6.    EXHIBITS  AND  REPORTS  ON  FORM  8-K

     (A)    Exhibits

     10.    Material  Contracts
         (a)    Directors  Indemnification  Agreement
         (b)    Officers  Indemnification  Agreement
         (c)    Supplemental Capital Accumulation Plan
         (d)    Supplemental Pension Plan

     27.    Financial  Data  Schedule.

     (B)    Reports  filed  on  Form  8-K

1.    A  report  on Form 8-K dated August 16, 1996 was filed by the registrant
during  the  quarter  for  which  this report is filed.  The Form 8-K reported
under  Item  5  that  the  Company's  shares were listed on the New York Stock
Exchange  (ticker  symbol:DL).

2.   A report on Form 8-K dated September 25, 1996 was filed by the registrant
during  the  quarter  for  which  this report is filed.  The Form 8-K reported
under  Item  5 that the Company was undertaking an administrative and business
reorganization  and  would recognize an estimated $31 million after tax charge
in  third  quarter  1996  earnings.

                                  SIGNATURES

Pursuant  to  the  requirements  of  the  Securities Exchange Act of 1934, the
registrant  has  duly  caused  this  report  to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


The  Dial  Corporation
(Registrant)

November 11,  1996



\s\  Lowell  L.  Robertson
Lowell  L.  Robertson
Vice  President  and  Controller
(Chief  Accounting  Officer  and  Authorized  Officer)






<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE DIAL
CORPORATION'S FORM 10-Q FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 28, 1996 AND 
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-END>                               SEP-28-1996
<CASH>                                           8,889
<SECURITIES>                                         0
<RECEIVABLES>                                   41,520
<ALLOWANCES>                                     5,689
<INVENTORY>                                    143,691
<CURRENT-ASSETS>                               262,182
<PP&E>                                         218,293
<DEPRECIATION>                                  16,807
<TOTAL-ASSETS>                                 900,212
<CURRENT-LIABILITIES>                          221,247
<BONDS>                                        295,000
                                0
                                          0
<COMMON>                                           953
<OTHER-SE>                                     126,864
<TOTAL-LIABILITY-AND-EQUITY>                   900,212
<SALES>                                      1,056,658
<TOTAL-REVENUES>                             1,056,658
<CGS>                                          565,528
<TOTAL-COSTS>                                  565,528
<OTHER-EXPENSES>                                     0 
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              16,146
<INCOME-PRETAX>                                 26,800
<INCOME-TAX>                                    13,389
<INCOME-CONTINUING>                             13,411
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    13,411
<EPS-PRIMARY>                                      .15
<EPS-DILUTED>                                      .15
        


</TABLE>



     

                          INDEMNIFICATION AGREEMENT
                           (Non-Employee Director)


          This  Indemnification Agreement ("Agreement") is made as of the 15th
day  of August, 1996, by and between The Dial Corporation (the "Corporation"),
a  Delaware  corporation,  and  _______________, a Director of the Corporation
(the  "Director").


                                  Recitals

          A.    The  Director  has  been elected to serve as a director of the
Corporation  and  the  Corporation  desires  the  Director to continue in such
capacity.

          B.    In  addition  to  the indemnification to which the Director is
entitled  under  the  Restated Certificate of Incorporation of the Corporation
(the  "Charter")  and  the  Bylaws  of  the  Corporation  (the  "Bylaws"), the
Corporation  at  its  sole expense maintains insurance protecting its officers
and  directors  against  certain  losses  arising  out of actual or threatened
actions,  suits or proceedings to which such persons may be made or threatened
to  be  made  parties  ("D  & O Insurance").  However, the Corporation and the
Director  cannot be sure that insurance coverage will continue to be available
in  the future or, if available, that it will not be unreasonably expensive to
purchase  and  maintain.

          C.  The Charter, the Bylaws and the Delaware General Corporation Law
specifically provide that they are not exclusive, and thereby contemplate that
contracts  may  be entered into between the Corporation and the members of its
Board  of  Directors  with  respect  to  indemnification  of  such  directors.


                                 Agreement

          In  order  to  induce  the  Director  to  continue  to  serve in the
Director's  capacity  as  a  director  and  in consideration of the Director's
valuable  services for the Corporation, the Corporation and the Director agree
as  follows:

          1.  Continued Service.  The Director will continue to serve at the
will of the Corporation, or in accordance with separate contract to the extent
that  such  a  contract is in effect at the time in question, as a director of
the  Corporation  so  long  as  the  Director is duly elected and qualified in
accordance  with  the  Charter and the Bylaws or until the Director resigns in
accordance  with  applicable  law.

          2.    Indemnity  of Director.  The Corporation shall hold harmless
and  indemnify  the  Director to the fullest extent authorized or permitted by
the  provisions  of  the  Delaware General Corporation Law or by any amendment
thereof  or  other  statutory  provisions  authorizing  or  permitting  such
indemnification  which  is  adopted  after  the  date  hereof.

          3.    Maintenance  of  Insurance  and  Self  Insurance.

          (a)   Subject only to the provisions of Section 3(b) hereof, so long
as  the  Director shall continue to serve as a director of the Corporation (or
shall  continue  at  the  request of the Corporation to serve as a director of
another  corporation,  partnership,  joint venture, trust or other enterprise)
and  thereafter so long as the Director shall be subject to any possible claim
or threatened, pending or completed action, suit or proceeding, whether civil,
criminal,  administrative  or  investigative  by  reason  of the fact that the
Director  was  a  director  of  the Corporation or served in any of said other
capacities,  the  Corporation  will  purchase  and  maintain in effect for the
benefit of the Director one or more valid, binding and enforceable policies of
D  &  O  Insurance providing, in all respects, coverage at least comparable to
that  presently  provided.

          (b)  The Corporation shall not be required to maintain said policies
of  D & O Insurance in effect if said insurance is not reasonably available or
if,  in  the  reasonable  business  judgment  of  the  then  directors  of the
Corporation,  either  (i) the premium cost for such insurance is substantially
disproportionate  to  the  amount of coverage or (ii) the coverage provided by
such  insurance is so limited by exclusions that there is insufficient benefit
from  such  insurance.

          (c)   In the event the Corporation does not purchase and maintain in
effect  said policies of D & O Insurance pursuant to the provisions of Section
3(b) hereof, the Corporation shall hold harmless and indemnify the Director to
the  full  extent of the coverage which would otherwise have been provided for
the  benefit  of  the  Director  pursuant  to  such  D  &  O  Insurance.

          4.    Additional  Indemnity.  Subject only to the exclusions set
forth  in  Section 5 hereof, and without limiting any right which the Director
may  have  now  or  in the future pursuant to the Delaware General Corporation
Law,  the Charter, the Bylaws, any other agreement, any resolution, any policy
of  insurance  or  otherwise,  the  Corporation  hereby further agrees to hold
harmless  and  indemnify  the  Director:

     Against  any  and  all  expenses  (including attorneys' fees), judgments,
fines  and  amounts paid in settlement actually and reasonably incurred by the
Director  in connection with any threatened, pending or completed action, suit
or  proceeding,  whether  civil,  criminal,  administrative  or investigative,
whether by third parties or by or in the right of the Corporation to which the
Director  at any time becomes a party, or is threatened to be made a party, by
reason  of the fact that the Director is or was a director of the Corporation,
or  is  or was serving or at any time serves at the request of the Corporation
as  a  director  of  another corporation, partnership, joint venture, trust or
other  enterprise.

          5.  Limitations on Additional Indemnity.  No indemnity pursuant to
Section  4  hereof  shall  be  paid  by  the  Corporation:

          (a)    for  which and to the extent that payment is actually made to
the  Director  under  a  valid  and  collectible  insurance  policy;

          (b)  for which and to the extent that the Director is indemnified or
receives  a  recovery  otherwise  than  pursuant  to  Section  4;

          (c)    on  account of any suit in which judgment is rendered against
the  Director  for  an accounting of profits made from the purchase or sale by
the  Director  of  securities of the Corporation pursuant to the provisions of
Section 16(b) of the Securities Exchange Act of 1934 and amendments thereto or
similar  provisions  of  any  federal,  state  or  local  statutory  law;

          (d)    with respect to acts or omissions which are not in good faith
or  which  constitute  intentional  misconduct  or a knowing violation of law;

          (e)    with respect to authorization by the Director of the unlawful
payment of a dividend or other distribution on the Corporation's capital stock
or  the  unlawful  purchase  of  its  capital  stock;

          (f)  with respect to any transaction from which the Director derived
an  improper  personal  benefit;  or

          (g)    if  a  final  decision  by a court having jurisdiction in the
matter  shall  determine  that  such  indemnification  is  not  lawful.

          6.   Notification and Defense of Claim.  Promptly after receipt by
the  Director of notice of the commencement of any action, suit or proceeding,
the  Director  will,  if  a claim in respect thereof is to be made against the
Corporation  under  this Agreement, notify the Corporation of the commencement
thereof;  but  the  omission  so to notify the Corporation will not relieve it
from any liability which it may have to the Director otherwise than under this
Agreement  or  from any liability which is not directly related to the failure
of  the  Director  promptly to so notify the Corporation.  With respect to any
such  action,  suit  or  proceeding  as  to  which  the  Director notifies the
Corporation  of  the  commencement  thereof:

          (a)   The Corporation will be entitled to participate therein at its
own  expense;  and,

          (b)    Except as otherwise provided below, to the extent that it may
wish,  the  Corporation  jointly  with  any other indemnifying party similarly
notified  will  be  entitled  to  assume  the  defense  thereof,  with counsel
satisfactory  to  the  Director.    After  notice  from the Corporation to the
Director  of  its  election  so to assume the defense thereof, the Corporation
will not be liable to the Director under this Agreement for any legal or other
expenses  subsequently incurred by the Director in connection with the defense
thereof  other than reasonable costs of investigation or as otherwise provided
below.   The Director shall have the right to employ the Director's counsel in
such  action,  suit  or  proceeding, but the fees and expenses of such counsel
incurred  after  notice  from the Corporation of its assumption of the defense
thereof  shall  be at the expense of the Director unless (i) the employment of
counsel  by  the  Director  has  been  authorized  by the Corporation (ii) the
Director  shall  have  reasonably  concluded  that  there may be a conflict of
interest  between  the  Corporation  and  the  Director  in the conduct of the
defense  of  such  action  or  (iii)  the  Corporation  shall not in fact have
employed  counsel to assume the defense of such action, in each of which cases
the  fees and expenses of counsel shall be at the expense of the Corporation. 
The  Corporation  shall not be entitled to continue the defense of any action,
suit  or  proceeding properly brought by or on behalf of the Corporation or as
to  which  the  Director  shall  have made the conclusion provided for in (ii)
above.

          (c)  The Corporation shall not be required to indemnify the Director
under this Agreement for any amounts paid in settlement of any action or claim
effected  without  its  written consent.  The Corporation shall not settle any
action  or claim in any manner which would impose any penalty or limitation on
the  Director without the Director's written consent.  Neither the Corporation
nor  the  Director will unreasonably withhold its or his or her consent to any
proposed  settlement.

          7.    Advance  Payments.

          (a)    The Director shall be entitled to receive advance payments in
the  amount  of all costs, charges, and expenses, including attorney and other
fees  and  expenses,  actually  and  reasonably  incurred  or reasonably to be
incurred  by  the  Director  in  defense  of any action, suit or proceeding as
described  in  Section  4  hereof.

          (b)    The  Director  agrees  that  the  Director will reimburse the
Corporation for all costs, charges and reasonable expenses paid or advanced by
the  Corporation  in  defending  any  civil,  criminal,  administrative  or
investigative action, suit or proceeding against the Director in the event and
only  to  the  extent  that  it  shall  be  determined  by  a court in a final
adjudication  from which there is no further right of appeal that the Director
is  not  entitled to be indemnified by the Corporation for such costs, charges
and  expenses  under  the  provisions  of  this  Agreement.

          8.    Indemnification  Request.

          1.    Advancement.

          (a)    The  Director  shall  in  order  to request advanced payments
according  to  Section  7  hereof,  submit  to  the Board of Directors a sworn
statement  of  request  for  advancement  of expenses in the form of Exhibit 1
attached  hereto  and  made a part hereof (the "Advancement Request"), stating
that  (i) the Director has incurred or will incur actual expenses in defending
an  action,  suit, or proceeding as described in Section 4 hereof and (ii) the
Director  undertakes to repay such amount if it shall be determined by a court
in  a  final  adjudication from which there is no further right of appeal that
the  Director  is not entitled to be indemnified by the Corporation under this
Agreement.

          (b)    Upon  receipt  of the Advancement Request the Chairman of the
Board,  the  President or any Vice President shall authorize immediate payment
of  the  expenses  stated  in the Advancement Request within 10 calendar days,
whereupon  such  payments  shall  immediately  be made by the Corporation.  No
security  shall  be required in connection with any Advancement Request and it
shall  be  accepted  without  reference  to  the  Director's  ability  to make
repayment.

          2.    Indemnification.

          (a)    The Director, in order to request indemnification pursuant to
Section  4 hereof, shall submit to the Board of Directors a sworn statement of
request  for indemnification in the form of Exhibit 2 attached hereto and made
a  part  hereof  (the  "Indemnification Request") stating that the Director is
entitled  to  indemnification  under  this  Agreement.    Such Indemnification
Request  shall  contain  a  summary  of  the action, suit or proceeding and an
itemized  list  of  all  payments  made  or  to  be made with respect to which
indemnification  is  requested.

          (b)   The Board of Directors shall be deemed to have determined that
the  Director  is  entitled  to  such indemnification unless, within 30 days
after  submission of the Indemnification Request, the Board of Directors shall
have  notified  the  Director in writing that it has determined, by a majority
vote  of  directors  who  were  not parties to such action, suit or proceeding
("Disinterested  Directors"),  based  upon clear and convincing evidence, that
the  Director  is  not  entitled to indemnification under this Agreement.  The
evidence  shall  be  disclosed  to  the Director in such notice which shall be
sworn  to  by all directors who participated in the determination and voted to
deny  indemnification.

          (c)    In  the event that (i) there are not sufficient Disinterested
Directors  to  cast  a  majority vote or (ii) there is a Change in Control (as
defined  in The Dial Corporation 1996 Stock Incentive Plan) of the Corporation
(other  than  a  Change  in  Control which has been approved by members of the
Board  of  Directors  who were directors prior to such Change in Control), the
following  procedure  shall  take  place:

     (aa)    The  Director shall choose subject to Corporation approval (which
approval shall not be unreasonably withheld) counsel who has not performed any
services  for  the  Corporation or the Director within the last five years and
who  is  in  good  standing  ("Independent  Legal  Counsel").

     (bb)    Independent  Legal Counsel shall then determine within (i) thirty
(30) days after submission of the Indemnification Request, or (ii) thirty (30)
days after the appointment of the Independent Counsel to act as such, or (iii)
such  reasonable  time as is required under the circumstances, whichever comes
latest,  whether  the  Director  is  entitled  to  indemnification  under this
Agreement.    Indemnification may only be denied according to Section 5 hereof
and  only  based upon clear and convincing evidence.  In the case of a denial,
Independent  Legal  Counsel  shall submit to the Board of Directors and to the
Director  within  10  days after the decision a written opinion disclosing the
grounds  and the evidence upon which such decision was based.  The decision of
Independent  Legal  Counsel  shall  be  final.

          (d)   The termination of any action, suit or proceeding by judgment,
order,  settlement  or  conviction,  or  upon  a  plea  of  no  contest or its
equivalent,  shall  not,  of  itself, create a presumption that the Director's
conduct  was  such  that  indemnity  is  not  available pursuant to Section 5.

          9.   Continuation of Indemnity.  All agreements and obligations of
the Corporation contained herein shall continue during the period the Director
is  a  director  of  the  Corporation (including service at the request of the
Corporation  as a director of another corporation, partnership, joint venture,
trust  or  other  enterprise)  and  shall  continue  thereafter so long as the
Director  shall  be  subject  to  any possible claim or threatened, pending or
completed  action, suit or proceeding, whether civil, criminal, administrative
or  investigative,  by  reason of the fact that the Director was a director of
the  Corporation  or  serving  in  any  other  capacity  referred  to  herein.

          10.    Enforcement.

          (a)    The  Corporation  expressly  confirms  and agrees that it has
entered  into  this  Agreement  and  assumes  the  obligations  imposed on the
Corporation  hereby  in  order  to induce the Director to serve or continue to
serve  as a director of the Corporation, and acknowledges that the Director is
relying  upon  this  Agreement  in  continuing  in  such  capacity.

          (b)    In  the event the Director is required to bring any action to
enforce rights or to collect moneys due under this Agreement and is successful
in  such  action,  the Corporation shall reimburse the Director for all of the
Director's  reasonable fees and expenses in bringing and pursuing such action.

          11.    Severability.    If  any provision of this Agreement or the
application  of  any  provision  hereof  to any person or circumstance is held
invalid,  unenforceable  or otherwise illegal, the remainder of this Agreement
and  the application of such provision to other persons or circumstances shall
not  be  affected,  and  the provision so held to be invalid, unenforceable or
otherwise  illegal  shall  be  reformed to the extent (and only to the extent)
necessary  to  make  it  enforceable,  valid  and  legal.

          12.    Governing  Law;  Binding Effect; Amendment and Termination.

          (a)   This Agreement shall be interpreted and enforced in accordance
with  the  laws  of  the  State  of  Delaware.

          (b)   This Agreement shall be binding upon the Director and upon the
Corporation,  its  successors  and assigns (including any transferee of all or
substantially  all  of  its assets and any successor by merger or otherwise by
operation  of  law),  and  shall  inure  to  the  benefit of the Director, the
Director's  heirs,  personal representatives and assigns and to the benefit of
the  Corporation,  its  successors  and  assigns.

          (c)  No amendment, modification, termination or cancellation of this
Agreement  shall be effective unless in writing signed by both parties hereto.

          13.    Consent  to Jurisdiction.  The Corporation and the Director
each hereby irrevocably consent to the jurisdiction of the courts of the State
of Delaware for all purposes in connection with any action or proceeding which
arises  out  of  or  relates  to  this  Agreement  and  agree  that any action
instituted  under  this Agreement shall be brought only in the state courts of
the  State  of  Delaware.

          14.    Rights  Not Exclusive.  The rights provided hereunder shall
not  be  deemed  exclusive  of  any  other rights to which the Director may be
entitled  under any bylaw, agreement, vote of stockholders or of disinterested
directors  or  otherwise, both as to action in his official capacity and as to
action  in any other capacity by holding such office, and shall continue after
the  Director ceases to serve the Corporation as a member of the Corporation's
Board  of  Directors.

          IN  WITNESS WHEREOF, the parties hereto have executed this Agreement
as  of  the  day  and  year  first  above  written.

THE  DIAL  CORPORATION



By
    Name:
  Title:




Director

<PAGE>
                                  Exhibit 1

                            Advancement Request

State  of                    )
               )
County  of                    )


          I,,  being  first  duly  sworn,  do  depose  and  say  as  follows:

          1.    This  Advancement  Request  is  submitted  pursuant  to  the
Indemnification  Agreement,  dated  as  of  August  15, 1996 ("Indemnification
Agreement"),  between  The  Dial  Corporation  (the "Corporation"), a Delaware
corporation,  and  the  undersigned.

          2.    I  am  requesting  advancement  of  certain costs, charges and
expenses  which  I have incurred or will incur in defending a civil, criminal,
administrative or investigative action, suit, proceeding or claim as described
below.

          3.   I hereby undertake to repay amounts advanced by the Corporation
if  it shall be determined by a court in a final adjudication from which there
is  no further right of appeal that I am not entitled to be indemnified by the
Corporation  under  the  aforesaid  Indemnification  Agreement.

          4.    The costs, charges and expenses for which advance is requested
have  been  or  will  be incurred as follows (summarize proceeding and itemize
expenses):









                                          Director


          Subscribed  and  sworn to before me, a Notary Public in and for said
County  and  State,  this  day  of,  19.

(Seal)



          My  commission  expires  the  day  of,  19.

<PAGE>
                                  Exhibit 2

                          Indemnification Request

State  of                    )
               )
County  of                    )


          I,,  being  first  duly  sworn,  do  depose  and  say  as  follows:

          1.    This  Indemnification  Request  is  submitted  pursuant to the
Indemnification  Agreement,  dated  August  15,  1996  ("Indemnification
Agreement"),  between  The  Dial  Corporation  (the "Corporation"), a Delaware
corporation,  and  the  undersigned.

          2.  I am requesting indemnification against charges, costs, expenses
(including attorneys' fees and expenses), judgments, fines and amounts paid in
settlement,  all  of which (collectively, "Liabilities") have been incurred by
me  in  connection with any action, suit, proceeding or claim to which I was a
party.

          3.    With  respect  to  all  matters  related to such action, suit,
proceeding or claim, I am entitled to be indemnified pursuant to the aforesaid
Indemnification  Agreement.

          4.  Without limiting any other rights which I have or may have, I am
requesting  indemnification  against  Liabilities which have arisen as follows
(describe  proceedings  and  itemize  Liabilities):







                                          Director


          Subscribed  and  sworn to before me, a Notary Public in and for said
County  and  State,  this  day  of,  19.

(Seal)



          My  commission  expires  the  day  of,  19.







     





                          INDEMNIFICATION AGREEMENT
                                  (Officer)


          This  Indemnification Agreement ("Agreement") is made as of the 15th
day  of August, 1996, by and between The Dial Corporation (the "Corporation"),
a  Delaware  corporation,  and  _______________, an Officer of the Corporation
(the  "Officer").


                                  Recitals

          A.    The  Officer  has  been  elected to serve as an officer of the
Corporation  and  the  Corporation  desires  the  Officer  to continue in such
capacity.

          B.    In  addition  to  the  indemnification to which the Officer is
entitled  under  the  Restated Certificate of Incorporation of the Corporation
(the  "Charter")  and  the  Bylaws  of  the  Corporation  (the  "Bylaws"), the
Corporation  at  its  sole expense maintains insurance protecting its officers
and  directors  against  certain  losses  arising  out of actual or threatened
actions,  suits or proceedings to which such persons may be made or threatened
to  be  made  parties  ("D  & O Insurance").  However, the Corporation and the
Officer  cannot  be sure that insurance coverage will continue to be available
in  the future or, if available, that it will not be unreasonably expensive to
purchase  and  maintain.

          C.  The Charter, the Bylaws and the Delaware General Corporation Law
specifically provide that they are not exclusive, and thereby contemplate that
contracts  may  be  entered into between the Corporation and its officers with
respect  to  indemnification  of  such  officers.


                                 Agreement

          In order to induce the Officer to continue to serve in the Officer's
capacity as an officer and in consideration of the Officer's valuable services
for  the  Corporation,  the  Corporation  and  the  Officer  agree as follows:

          1.   Continued Service.  The Officer will continue to serve at the
will of the Corporation, or in accordance with separate contract to the extent
that  such  a  contract is in effect at the time in question, as an officer of
the  Corporation  so  long  as  the  Officer  is duly elected and qualified in
accordance  with  the  Charter  and the Bylaws or until the Officer resigns in
accordance  with  applicable  law.

          2.  Indemnity of Officer.  The Corporation shall hold harmless and
indemnify  the  Officer  to  the fullest extent authorized or permitted by the
provisions of the Delaware General Corporation Law or by any amendment thereof
or  other  statutory provisions authorizing or permitting such indemnification
which  is  adopted  after  the  date  hereof.

          3.    Maintenance  of  Insurance  and  Self  Insurance.

          (a)   Subject only to the provisions of Section 3(b) hereof, so long
as  the  Officer  shall continue to serve as an officer of the Corporation (or
shall  continue  at  the  request of the Corporation to serve as a director or
officer  of  another  corporation,  partnership, joint venture, trust or other
enterprise)  and  thereafter  so  long  as the Officer shall be subject to any
possible claim or threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative by reason of the fact
that  the  Officer  was an officer or director of the Corporation or served in
any  of  said  other capacities, the Corporation will purchase and maintain in
effect  for  the  benefit  of  the  Officer  one  or  more  valid, binding and
enforceable  policies  of D & O Insurance providing, in all respects, coverage
at  least  comparable  to  that  presently  provided.

          (b)  The Corporation shall not be required to maintain said policies
of  D & O Insurance in effect if said insurance is not reasonably available or
if,  in  the  reasonable  business  judgment  of  the  then  directors  of the
Corporation,  either  (i) the premium cost for such insurance is substantially
disproportionate  to  the  amount of coverage or (ii) the coverage provided by
such  insurance is so limited by exclusions that there is insufficient benefit
from  such  insurance.

          (c)   In the event the Corporation does not purchase and maintain in
effect  said policies of D & O Insurance pursuant to the provisions of Section
3(b)  hereof, the Corporation shall hold harmless and indemnify the Officer to
the  full  extent of the coverage which would otherwise have been provided for
the  benefit  of  the  Officer  pursuant  to  such  D  &  O  Insurance.

          4.    Additional  Indemnity.    Subject only to the exclusions set
forth  in  Section  5 hereof, and without limiting any right which the Officer
may  have  now  or  in the future pursuant to the Delaware General Corporation
Law,  the Charter, the Bylaws, any other agreement, any resolution, any policy
of  insurance  or  otherwise,  the  Corporation  hereby further agrees to hold
harmless  and  indemnify  the  Officer:

     Against  any  and  all  expenses  (including attorneys' fees), judgments,
fines  and  amounts paid in settlement actually and reasonably incurred by the
Officer  in  connection with any threatened, pending or completed action, suit
or  proceeding,  whether  civil,  criminal,  administrative  or investigative,
whether by third parties or by or in the right of the Corporation to which the
Officer  at  any time becomes a party, or is threatened to be made a party, by
reason  of  the  fact that the Officer is or was an officer or director of the
Corporation,  or is or was serving or at any time serves at the request of the
Corporation  as  an  officer  or director of another corporation, partnership,
joint  venture,  trust  or  other  enterprise.

          5.  Limitations on Additional Indemnity.  No indemnity pursuant to
Section  4  hereof  shall  be  paid  by  the  Corporation:

          (a)    for  which and to the extent that payment is actually made to
the  Officer  under  a  valid  and  collectible  insurance  policy;

          (b)   for which and to the extent that the Officer is indemnified or
receives  a  recovery  otherwise  than  pursuant  to  Section  4;

          (c)    on  account of any suit in which judgment is rendered against
the Officer for an accounting of profits made from the purchase or sale by the
Officer of securities of the Corporation pursuant to the provisions of Section
16(b) of the Securities Exchange Act of 1934 and amendments thereto or similar
provisions  of  any  federal,  state  or  local  statutory  law;

          (d)    with respect to acts or omissions which are not in good faith
or  which  constitute  intentional  misconduct  or a knowing violation of law;

          (e)    with respect to authorization by the Officer as a director of
the Corporation of the unlawful payment of a dividend or other distribution on
the Corporation's capital stock or the unlawful purchase of its capital stock;

          (f)   with respect to any transaction from which the Officer derived
an  improper  personal  benefit;  or

          (g)    if  a  final  decision  by a court having jurisdiction in the
matter  shall  determine  that  such  indemnification  is  not  lawful.

          6.   Notification and Defense of Claim.  Promptly after receipt by
the  Officer  of notice of the commencement of any action, suit or proceeding,
the  Officer  will,  if  a  claim in respect thereof is to be made against the
Corporation  under  this Agreement, notify the Corporation of the commencement
thereof;  but  the  omission  so to notify the Corporation will not relieve it
from  any liability which it may have to the Officer otherwise than under this
Agreement  or  from any liability which is not directly related to the failure
of  the  Officer  promptly  to so notify the Corporation.  With respect to any
such  action,  suit  or  proceeding  as  to  which  the  Officer  notifies the
Corporation  of  the  commencement  thereof:

          (a)   The Corporation will be entitled to participate therein at its
own  expense;  and,

          (b)    Except as otherwise provided below, to the extent that it may
wish,  the  Corporation  jointly  with  any other indemnifying party similarly
notified  will  be  entitled  to  assume  the  defense  thereof,  with counsel
satisfactory to the Officer.  After notice from the Corporation to the Officer
of  its election so to assume the defense thereof, the Corporation will not be
liable  to  the  Officer  under this Agreement for any legal or other expenses
subsequently  incurred  by  the Officer in connection with the defense thereof
other  than reasonable costs of investigation or as otherwise provided below. 
The  Officer  shall  have  the  right  to employ the Officer's counsel in such
action, suit or proceeding, but the fees and expenses of such counsel incurred
after  notice  from  the  Corporation of its assumption of the defense thereof
shall be at the expense of the Officer unless (i) the employment of counsel by
the Officer has been authorized by the Corporation (ii) the Officer shall have
reasonably  concluded  that  there  may  be a conflict of interest between the
Corporation  and  the  Officer in the conduct of the defense of such action or
(iii)  the  Corporation  shall not in fact have employed counsel to assume the
defense  of  such  action,  in  each  of  which cases the fees and expenses of
counsel shall be at the expense of the Corporation.  The Corporation shall not
be entitled to continue the defense of any action, suit or proceeding properly
brought  by  or  on behalf of the Corporation or as to which the Officer shall
have  made  the  conclusion  provided  for  in  (ii)  above.

          (c)   The Corporation shall not be required to indemnify the Officer
under this Agreement for any amounts paid in settlement of any action or claim
effected  without  its  written consent.  The Corporation shall not settle any
action  or claim in any manner which would impose any penalty or limitation on
the  Officer  without  the Officer's written consent.  Neither the Corporation
nor  the  Officer  will unreasonably withhold its or his or her consent to any
proposed  settlement.

          7.    Advance  Payments.

          (a)    The  Officer shall be entitled to receive advance payments in
the  amount  of all costs, charges, and expenses, including attorney and other
fees  and  expenses,  actually  and  reasonably  incurred  or reasonably to be
incurred  by  the  Officer  in  defense  of  any action, suit or proceeding as
described  in  Section  4  hereof.

          (b)    The  Officer  agrees  that  the  Officer  will  reimburse the
Corporation for all costs, charges and reasonable expenses paid or advanced by
the  Corporation  in  defending  any  civil,  criminal,  administrative  or
investigative  action, suit or proceeding against the Officer in the event and
only  to  the  extent  that  it  shall  be  determined  by  a court in a final
adjudication  from  which there is no further right of appeal that the Officer
is  not  entitled to be indemnified by the Corporation for such costs, charges
and  expenses  under  the  provisions  of  this  Agreement.

          8.    Indemnification  Request.

          1.    Advancement.

          (a)    The  Officer  shall  in  order  to  request advanced payments
according  to  Section  7  hereof,  submit  to  the Board of Directors a sworn
statement  of  request  for  advancement  of expenses in the form of Exhibit 1
attached  hereto  and  made a part hereof (the "Advancement Request"), stating
that  (i)  the Officer has incurred or will incur actual expenses in defending
an  action,  suit, or proceeding as described in Section 4 hereof and (ii) the
Officer  undertakes  to repay such amount if it shall be determined by a court
in  a  final  adjudication from which there is no further right of appeal that
the  Officer  is  not entitled to be indemnified by the Corporation under this
Agreement.

          (b)    Upon  receipt  of the Advancement Request the Chairman of the
Board,  the  President or any Vice President shall authorize immediate payment
of  the  expenses  stated  in the Advancement Request within 10 calendar days,
whereupon  such  payments  shall  immediately  be made by the Corporation.  No
security  shall  be required in connection with any Advancement Request and it
shall  be  accepted  without  reference  to  the  Officer's  ability  to  make
repayment.

          2.    Indemnification.

          (a)    The  Officer, in order to request indemnification pursuant to
Section  4 hereof, shall submit to the Board of Directors a sworn statement of
request  for indemnification in the form of Exhibit 2 attached hereto and made
a  part  hereof  (the  "Indemnification  Request") stating that the Officer is
entitled  to  indemnification  under  this  Agreement.    Such Indemnification
Request  shall  contain  a  summary  of  the action, suit or proceeding and an
itemized  list  of  all  payments  made  or  to  be made with respect to which
indemnification  is  requested.

          (b)   The Board of Directors shall be deemed to have determined that
the Officer is entitled to such indemnification unless, within 30 days after
submission  of  the Indemnification Request, the Board of Directors shall have
notified  the Officer in writing that it has determined, by a majority vote of
directors  who  were  not  parties  to  such  action,  suit  or  proceeding
("Disinterested Directors") based upon clear and convincing evidence, that the
Officer is not entitled to indemnification under this Agreement.  The evidence
shall  be  disclosed  to the Officer in such notice which shall be sworn to by
all  directors  who  participated  in  the  determination  and  voted  to deny
indemnification.

          (c)    In  the event that (i) there are not sufficient Disinterested
Directors  to  cast  a  majority vote or (ii) there is a Change in Control (as
defined  in The Dial Corporation 1996 Stock Incentive Plan) of the Corporation
(other  than  a  Change  in  Control which has been approved by members of the
Board  of  Directors  who were directors prior to such Change in Control), the
following  procedure  shall  take  place:

     (aa)    The  Officer  shall choose subject to Corporation approval (which
approval shall not be unreasonably withheld) counsel who has not performed any
services for the Corporation or the Officer within the last five years and who
is  in  good  standing  ("Independent  Legal  Counsel").

     (bb)    Independent  Legal Counsel shall then determine within (i) thirty
(30) days after submission of the Indemnification Request, or (ii) thirty (30)
days after the appointment of the Independent Counsel to act as such, or (iii)
such  reasonable  time as is required under the circumstances, whichever comes
latest,  whether  the  Officer  is  entitled  to  indemnification  under  this
Agreement.    Indemnification may only be denied according to Section 5 hereof
and  only  based upon clear and convincing evidence.  In the case of a denial,
Independent  Legal  Counsel  shall submit to the Board of Directors and to the
Officer  within  10  days  after the decision a written opinion disclosing the
grounds  and the evidence upon which such decision was based.  The decision of
Independent  Legal  Counsel  shall  be  final.

          (d)   The termination of any action, suit or proceeding by judgment,
order,  settlement  or  conviction,  or  upon  a  plea  of  no  contest or its
equivalent,  shall  not,  of  itself,  create a presumption that the Officer's
conduct  was  such  that  indemnity  is  not  available pursuant to Section 5.

          9.   Continuation of Indemnity.  All agreements and obligations of
the  Corporation contained herein shall continue during the period the Officer
is  an  officer  of  the  Corporation (including service at the request of the
Corporation  as  an  officer  or director of another corporation, partnership,
joint  venture,  trust  or  other enterprise) and shall continue thereafter so
long  as  the  Officer  shall  be subject to any possible claim or threatened,
pending  or  completed  action,  suit  or proceeding, whether civil, criminal,
administrative or investigative, by reason of the fact that the Officer was an
officer  or  director  of  the  Corporation  or  serving in any other capacity
referred  to  herein.

          10.    Enforcement.

          (a)    The  Corporation  expressly  confirms  and agrees that it has
entered  into  this  Agreement  and  assumes  the  obligations  imposed on the
Corporation  hereby  in  order  to  induce the Officer to serve or continue to
serve  as  an officer of the Corporation, and acknowledges that the Officer is
relying  upon  this  Agreement  in  continuing  in  such  capacity.

          (b)    In  the  event the Officer is required to bring any action to
enforce rights or to collect moneys due under this Agreement and is successful
in  such  action,  the  Corporation shall reimburse the Officer for all of the
Officer's  reasonable  fees and expenses in bringing and pursuing such action.

          11.    Severability.    If  any provision of this Agreement or the
application  of  any  provision  hereof  to any person or circumstance is held
invalid,  unenforceable  or otherwise illegal, the remainder of this Agreement
and  the application of such provision to other persons or circumstances shall
not  be  affected,  and  the provision so held to be invalid, unenforceable or
otherwise  illegal  shall  be  reformed to the extent (and only to the extent)
necessary  to  make  it  enforceable,  valid  and  legal.

          12.    Governing  Law;  Binding Effect; Amendment and Termination.

          (a)   This Agreement shall be interpreted and enforced in accordance
with  the  laws  of  the  State  of  Delaware.

          (b)    This Agreement shall be binding upon the Officer and upon the
Corporation,  its  successors  and assigns (including any transferee of all or
substantially  all  of  its assets and any successor by merger or otherwise by
operation  of  law),  and  shall  inure  to  the  benefit  of the Officer, the
Officer's  heirs,  personal  representatives and assigns and to the benefit of
the  Corporation,  its  successors  and  assigns.

          (c)  No amendment, modification, termination or cancellation of this
Agreement  shall be effective unless in writing signed by both parties hereto.

          13.    Consent  to  Jurisdiction.  The Corporation and the Officer
each hereby irrevocably consent to the jurisdiction of the courts of the State
of Delaware for all purposes in connection with any action or proceeding which
arises  out  of  or  relates  to  this  Agreement  and  agree  that any action
instituted  under  this Agreement shall be brought only in the state courts of
the  State  of  Delaware.

          14.    Rights  Not Exclusive.  The rights provided hereunder shall
not  be  deemed  exclusive  of  any  other  rights to which the Officer may be
entitled  under any bylaw, agreement, vote of stockholders or of disinterested
directors  or  otherwise, both as to action in his official capacity and as to
action  in any other capacity by holding such office, and shall continue after
the  Officer  ceases  to  serve  the  Corporation  as  an officer or director.

          IN  WITNESS WHEREOF, the parties hereto have executed this Agreement
as  of  the  day  and  year  first  above  written.

THE  DIAL  CORPORATION



By
    Name:
  Title:




Officer

<PAGE>
                                  Exhibit 1

                            Advancement Request

State  of                    )
               )
County  of                    )


          I,,  being  first  duly  sworn,  do  depose  and  say  as  follows:

          1.    This  Advancement  Request  is  submitted  pursuant  to  the
Indemnification  Agreement,  dated  as  of  August  15, 1996 ("Indemnification
Agreement"),  between  The  Dial  Corporation  (the "Corporation"), a Delaware
corporation,  and  the  undersigned.

          2.    I  am  requesting  advancement  of  certain costs, charges and
expenses  which  I have incurred or will incur in defending a civil, criminal,
administrative or investigative action, suit, proceeding or claim as described
below.

          3.   I hereby undertake to repay amounts advanced by the Corporation
if  it shall be determined by a court in a final adjudication from which there
is  no further right of appeal that I am not entitled to be indemnified by the
Corporation  under  the  aforesaid  Indemnification  Agreement.

          4.    The costs, charges and expenses for which advance is requested
have  been  or  will  be incurred as follows (summarize proceeding and itemize
expenses):









                                          Officer


          Subscribed  and  sworn to before me, a Notary Public in and for said
County  and  State,  this  day  of,  19.

(Seal)



          My  commission  expires  the  day  of,  19.

<PAGE>
                                  Exhibit 2

                          Indemnification Request

State  of                    )
               )
County  of                    )


          I,,  being  first  duly  sworn,  do  depose  and  say  as  follows:

          1.    This  Indemnification  Request  is  submitted  pursuant to the
Indemnification  Agreement,  dated  August  15,  1996  ("Indemnification
Agreement"),  between  The  Dial  Corporation  (the "Corporation"), a Delaware
corporation,  and  the  undersigned.

          2.  I am requesting indemnification against charges, costs, expenses
(including attorneys' fees and expenses), judgments, fines and amounts paid in
settlement,  all  of which (collectively, "Liabilities") have been incurred by
me  in  connection with any action, suit, proceeding or claim to which I was a
party.

          3.    With  respect  to  all  matters  related to such action, suit,
proceeding or claim, I am entitled to be indemnified pursuant to the aforesaid
Indemnification  Agreement.

          4.  Without limiting any other rights which I have or may have, I am
requesting  indemnification  against  Liabilities which have arisen as follows
(describe  proceedings  and  itemize  Liabilities):







                                          Officer


          Subscribed  and  sworn to before me, a Notary Public in and for said
County  and  State,  this  day  of,  19.

(Seal)



          My  commission  expires  the  day  of,  19.






                             THE DIAL CORPORATION
                   SUPPLEMENTAL CAPITAL  ACCUMULATION PLAN
                         (Effective August 15, 1996)

1.          Purpose  of  the  Plan

     The  purpose  of  The  Dial Corporation Supplemental Capital Accumulation
Plan  (the  Plan)  is  to  provide  a  select  group  of  management or highly
compensated  employees  who  are  officers  and  key  employees  of  The  Dial
Corporation  (the  Company)  and  its  subsidiaries  with  an  opportunity  to
accumulate  pre-tax  savings  for  retirement.

Pursuant  to  the  terms  and provisions of the Distribution Agreement entered
into  between  the  Company,  ViadCorp  (formerly  The Dial Corp) ("Viad") and
Exhibitgroup/Giltspur  Inc.,  the  Company  has  assumed  all  liabilities and
obligations  in  connection  with  any claims under The Dial Corp Supplemental
TRIM  Plan  (the  "Prior  Plan")  in  respect of any individuals classified as
"Consumer  Products  Individuals"  pursuant  to the Distribution Agreement and
Viad  has  been  relieved  of  any  such  liabilities  or  obligations.    In
satisfaction  of  this  obligation,  the account balances of Consumer Products
Individuals  who formerly participated in the Prior Plan are being credited to
said  individuals  under  this Plan, all as provided in Section 6(a)(i).  Each
Consumer  Products  Individual  who  participated  in  the Prior Plan would be
deemed  to  be  a  "participant"  in  this  Plan.

2.          Administration  of  the  Plan

     The  Plan  shall  be  administered  by  The Dial Corporation Supplemental
Capital Accumulation Plan Committee (the Committee) the members of which shall
be  appointed  by  the Chief Executive Officer of the Company.  Subject to the
express  provisions  of  the  Plan,  the Committee shall have the authority to
adopt,  amend  and  rescind  such  rules  and  regulations,  and  to make such
determinations  and  interpretations  relating  to  the  Plan,  which it deems
necessary  or  advisable  for the administration of the Plan, but it shall not
have  the  power  to  amend,  suspend  or terminate the Plan.  All such rules,
regulations,  determinations  and  interpretations  shall  be  conclusive  and
binding  on  all  parties.

3.          Participation  in  the  Plan

     (a)       Participation in the Plan shall be restricted to those officers
and  key employees of the Company and its subsidiaries whose pre-tax, elective
deferrals  to  The  Dial  Corporation   Capital Accumulation Plan (hereinafter
referred  to  as  the  "Qualified Plan")  are actually limited by the elective
deferral  limitations contained in Section 402 of the Internal Revenue Code to
the  extent  such  deferrals  do  not  reach  the  maximum  employer-matchable
percentage  of  their  base  salary  under the Qualified Plan and whose timely
written  requests  to  defer the receipt of compensation, which may be owed to
them  for services rendered, are honored in whole or in part by the Committee,
in  its  sole  discretion.  The Committee may, in its discretion, offer to any
employee  who  is part of the select group of management or highly compensated
employees  who  does  not meet the requirements of the preceding sentence, the
opportunity  to participate in the Plan.  A written request for deferral under
paragraph  4  shall  not be timely in any event unless it is duly submitted to
the  Committee  before the services to which the base salary to be deferred is
related  have  been  rendered.   No deferral of compensation need be made by a
participant in the Plan as a condition to entitlement to the benefit described
in  paragraph  6(a)(iii).

     (b)          If  a  participant  in  the  Plan shall (1) sever his or her
employment  with  the  Company  or one of its subsidiaries during or following
such employment, (2) engage in any activity in competition with the Company or
any  of its subsidiaries during or following such employment, or (3) remain in
the  employ of a corporation which for any reason ceases to be a subsidiary of
the  Company,  his  or  her  participation  in  the  Plan  shall automatically
terminate,  and  the  Committee may direct, in its sole discretion, that he or
she be paid in a lump sum the aggregate amount credited to his or her deferred
compensation  account  as  of the date his or her employment is severed or the
Committee  determines  that he or she has engaged in such competitive activity
or  that  his  or  her  employer  is  no  longer  a subsidiary of the Company.

4.          Requests  for  Deferral

     All requests for deferral of compensation must be made in writing 30 days
prior  to  the  beginning  of each quarter and shall be in such form and shall
contain  such  terms and conditions as the Committee may determine.  Each such
request  shall specify the percentage or dollar amount of base salary, if any,
to be deferred, but in no event shall the amount to be deferred in a Plan year
be  greater  than  the  lesser  of  (i)  $30,000  less the total amount of all
contributions  of whatever nature, to the participant's Qualified Plan account
during  the same time period, and (ii) 12% of the participant's base salary in
the Plan year.  Each such request shall also specify (1) the date when payment
of  the  aggregate  amount credited to the deferred compensation account is to
commence  (which  shall  not  be earlier than age 55 nor later than the actual
retirement date) and (2) whether such payment is then to be made in a lump sum
or  in quarterly or annual installments, and the period of time (not in excess
of ten years) over which the installments are to be paid.  The Committee shall
not, under any circumstances, accept any request for deferral greater than the
limits  defined  above, or any request which is not in writing or which is not
timely  submitted.

5.          Deferral  of  Compensation

     The  Committee  shall  notify each individual who has submitted a request
for deferral of compensation whether or not such request has been accepted and
honored.  If  the  request has been honored in whole or in part, the Committee
shall  advise  the  participant  of  the percentage of his or her compensation
which  the  Committee  has  determined  to  be  deferred.  The Committee shall
further  advise  the  participant  of  its  determination  as to the date when
payment  of  the  aggregate  amount  credited  to  the  participant's deferred
compensation account is to commence, whether payment of the amount so credited
as  of  that  date  will  then be made in a lump sum or in quarterly or annual
installments, and if payment is to be made in installments, the period of time
over  which the installments will be paid.  Upon subsequently being advised of
the  existence  of  special  circumstances  which are beyond the participant's
control and which impose a severe financial hardship on the participant or his
or  her  beneficiary, the Committee may, in its sole and exclusive discretion,
modify the deferral arrangement established for that participant to the extent
necessary  to  remedy  such  financial  hardship.

6.          Deferred  Compensation  Account

         (a)     A deferred compensation account shall be maintained for each
participant of this Plan by his or her employer.  The employer shall credit to
each  participant's  account  the  following  amounts,  as  appropriate:

(i)      The account balance of the participant in the Prior Plan as
of the effective  date of this Plan, which account balance  shall  first  be
adjusted  on  the  same  basis  as  if  the effective  date  of  this  Plan 
were the  first  day  of  a  calendar  quarter;

(ii)     The deferral duly elected under this Plan on the date the participant
would  have  received  such  deferral  as  base  salary;

(iii)      Based on the provision of the Qualified Plan in effect at the time,
an amount with respect to the deferrals in (ii), above, calculated on the same
basis  as  the  employer's  then  current  matching  contribution  on elective
deferrals  under  the  Qualified Plan on the first day of each quarter.  In no
event  shall  this  amount exceed the maximum amount of matching contributions
which  would  be  available,  assuming  the  participant  elects  the  maximum
deferrals  allowed  under  the  Qualified Plan and the limitations on elective
deferrals  contained  in  Code  Section  402  do not apply, less the amount of
actual  matching  contributions  made  by  the  employer  to the participant's
Qualified  Plan  account,  if  any,  for  the  same  period;

(iv)     Based on the provisions of  the Qualified Plan in effect at the time,
and not withstanding the amount, if any, of deferrals in (ii) above, an amount
equal to the employer matching contributions which would have been made to the
participant's Qualified Plan account based on the amount of elective deferrals
actually  made  by  said  participant  to  the  Qualified  Plan,  but  for the
application  of  Code Section 401(a)(17) or any other similar law on the first
day  of  each  quarter;  and

(v)      Interest on the participant account balance at a per annum rate equal
to  the yield as of January 1, April 1, July 1, and October 1 on Merrill Lynch
Taxable  Bond  Index--Long  Term  Medium Quality (A3) Industrial Bonds or such
other  rate  the  Committee  may  determine  in  its sole discretion, credited
quarterly prior to the termination of the participant's deferral period, or if
the  deferred compensation account is to be paid in installments, prior to the
termination  of  such  installment  period.

     (b)          The  Company  or  employer, as the case may be, shall not be
required to physically segregate any amounts of money or property or otherwise
provide  for  funding  of  any  amounts  credited to the deferred compensation
accounts of participants in the Plan.  Participants have no claim, interest or
right to any particular funds or property that the Company or any employer may
choose  to  reserve or otherwise use to provide for its liabilities under this
Plan  and  the  participants  of  this  Plan  shall have the rights of general
creditor  only  with  respect  to  their  interests  in  the  Plan.

7.          Designation  of  Beneficiary

     Each  participant  in  the  Plan shall deliver to the Committee a written
instrument,  in  the  form  provided by the Committee, designating one or more
beneficiaries  to  whom  payment of the amount credited to his or her deferred
compensation  account  shall be made in the event of his or her death.  Unless
the  Committee  shall otherwise determine, such payments shall be made in such
amounts  and  at  such  times  as  they  would otherwise have been paid to the
participant  if  he  had  survived.

8.          Nonassignability  of  Participant  Rights

     No  right,  interest  or  benefit  under  the Plan shall be assignable or
transferable  under any circumstances other than to a participant's designated
beneficiary  in  the  event  of  his  or  her death, nor shall any such right,
interest  or  benefit  be  subject  to  or  liable  for  any debt, obligation,
liability  or  default  of  any  participant.   In the event of any attempt to
assign  or  transfer  any  right,  interest  or  benefit under the Plan, or to
subject  any  such right, interest or benefit to a debt, obligation, liability
or  default  of  a  participant,  his  or  her participation in the Plan shall
terminate  on the date such an attempt is made, and he or she shall be paid in
a  lump  sum the aggregate amount credited to his or her deferred compensation
account  as  of  that  date.

9.          Rights  of  Participants

     A  participant  in  the  Plan  shall  have only those rights, interest or
benefits as are expressly provided in the Plan.  This Plan does not create for
any  employee or participant any right to be retained in service by Company or
any  other  employer  nor  affect  the  right  of any such Company or any such
employer  to  discharge  any  employee  or  participant  from  employment.

10.          Amendment,  Suspension  or  Termination  of  the  Plan

     (a)       The Board of Directors of the Company (the Board) may from time
to  time amend, suspend or terminate the Plan, in whole or in part, and if the
Plan is suspended or terminated, the Board may reinstate any or all provisions
of  the  Plan, except that no amendment, suspension or termination of the Plan
shall,  without  consent of a participant, adversely affect such participant's
right  to receive payment of the entire amount credited to his or her deferred
compensation  account on the date of such Board action.  In the event the Plan
is  suspended  or  terminated,  the  Board  may, in its discretion, direct the
Committee to pay to each participant the amount credited to his or her account
either in a lump sum or in accordance with the Committee's prior determination
regarding  the  method  of  payment.

     (b)          Any  action by The Dial Corporation under the Plan may be by
resolution  of  its  Board  of  Directors,  or  by  any person or persons duly
authorized  by  resolution  of  said  Board  to  take  such  action.

11.          Effective  Date

     The  Plan  shall  become  effective on August 15, 1996.  The Plan year is
January  1,  to  December  31.

12.          Claim  for  Benefits

        Claims for benefits under this Plan shall be filed with any member of
the  Committee.    Written  notice  of  the  disposition  of  a claim shall be
furnished  the  claimant within sixty (60) days after the application therefor
is  filed.  In the event the claim is denied, the reasons for the denial shall
be  specifically set forth.  Pertinent provisions of the Plan shall be cited. 
In  addition,  the  written  notice  shall describe any additional material or
information  necessary  for  the  claimant to perfect the claim (along with an
explanation  of  why  such material or information is needed), and the written
notice  will fully describe the claim review procedures of Section 13, below. 
In  any  event,  if  a  claim  is  not determined within sixty (60) days after
submission,  it  shall  be  deemed  denied, and the claimant may proceed under
Section  13,  below.

<PAGE>

13.          Claim  Review

         Any claimant who has been denied a benefit shall be entitled, upon a
request to the Committee, to receive a written notice of such action, together
with  a  full and clear statement of the reasons for the action.  The claimant
may  also  review  this  Plan  if  he  or she chooses.  If the claimant wishes
further consideration of his or her position, he or she may request a hearing.
 The  request,  together  with a written statement of the claimant's position,
shall  be  filed  with a member of the Committee no later than sixty (60) days
after  receipt  of the written notification provided for above.  The Committee
shall schedule an opportunity for a full and fair hearing of the issues within
the  next  sixty  (60)  days.    The  decision  following the hearing shall be
communicated  in  writing  to  the  claimant.    If the claimant requests, the
hearing  may  be  waived, in which case the Committee's decision shall be made
within  sixty (60) days from the date on which the hearing is waived and shall
be  communicated  in  writing  to  the  claimant.

     IN  WITNESS  WHEREOF,  the Company has caused this Plan to be executed by
its duly authorized representatives on this ___________ day of ________, 1996.

                              THE  DIAL  CORPORATION

                               By:_____________________

                                 Its:____________________









                                      
                THE DIAL CORPORATION SUPPLEMENTAL PENSION PLAN

1.    PURPOSE

          The  purpose  of  The  Dial  Corporation  Supplemental Pension Plan
(hereinafter referred to as the "Plan") is to provide deferred compensation to
Eligible  Employees (as defined in paragraph 2) on and after August 15, 1996. 
It is the intention of The Dial Corporation (hereinafter called the "Company")
that  Eligible Employees are those employees designated by the Company, or the
Chief Executive Officer of the Company, pursuant to paragraph 2, from a select
group  of  management or highly-compensated employees of the Company, or any
of  its subsidiaries or affiliates (hereinafter referred to as "Subsidiaries")
and  that  the Plan continue to be eligible for exemptions under Parts 1, 2, 3
and  4  of  Title 1 of ERISA and the U.S. Department of Labor regulations.  It
also  is  the  intention  of  the  Company that the Plan be unfunded, that any
Eligible  Employee's  rights  under  the  Plan are those of a general creditor
only,  and  that  there be no elections with respect to any benefits under the
plan by Eligible Employees.  Subject to rights and benefits expressly fixed by
the  terms  hereof,  the  Company also intends that the Plan may be amended or
terminated  and  that  benefits  may  be reduced or eliminated as the Board of
Directors  of  the  Company determines from time to time and that individuals'
rights  may  be  altered.

Pursuant  to  the terms and provisions of a Distribution Agreement between the
Company,  ViadCorp (formerly The Dial Corp) ("Viad") and Exhibitgroup/Giltspur
Inc.,  the  Company  is  obligated  to  assume all liabilities and obligations
whatsoever  in connection with claims under The Dial Corp Supplemental Pension
Plan  (the  "Prior  Plan") in respect of any individual who is classified as a
"Consumer  Products  Individual"  pursuant  to the terms and provisions of the
Distribution  Agreement  and  Viad  ceases  to  have  any  such  liability  or
obligation.    In  order  to  effectuate  the  terms  and  provisions  of  the
Distribution  Agreement,  each  Consumer  Products Individual (as such term is
defined  in the Distribution Agreement) shall be entitled to receive a benefit
from this Plan in the amount that such individual was entitled to receive from
the  Prior  Plan.    In  addition,  each Consumer Products Individual shall be
granted  credit  under this Plan for the term of service and benefits credited
to  such  Individual,  as  of August 15, 1996, under the Prior Plan as if such
service had been rendered to the Company and as if such benefit had originally
been  credited  to  such  Individual  under  this  Plan.

2.      PARTICIPATION
          An  employee of the Company (or any of its Subsidiaries) may become
eligible  to  participate  in  the  Plan  (referred  to  herein  as  "Eligible
Employee")  when  approved  by  the  Board  of  Directors of the Company (or a
committee  thereof),  or  by  the  Chief  Executive Officer of the Company, as
specifically  designated  in  each  Schedule  of  Benefits  (which is attached
hereto,  and  by  this  reference  made  a  part  hereof).  A list of Eligible
Employees  with  respect  to  each  Schedule  of  Benefits  is correspondingly
denominated  and  attached  as  an  exhibit to the Plan (referred to herein as
"Exhibit")  and each such Exhibit shall be periodically updated.  Participants
in  this  Plan  may also participant in The Dial Corporation Retirement Income
Plan  (  hereinafter  referred  to  as  the  "Qualified  Plan").

3.    FUNDING
     No fund shall be established to provide for payment of benefits under the
Plan.    No trust, other than one which will not cause the Plan to be "funded"
under  current  Internal  Revenue  Service  and  U.S.  Department  of  Labor
regulations and rulings, shall be created.  Any rights of an Eligible Employee
or  any  other  person  claiming  by or through him or her shall be those of a
general creditor of the Company only.  The Company may create book reserves or
take  such  other  steps  as  it deems appropriate to provide for its expected
liabilities  under  the  Plan.

4.      CATEGORIES  OF  BENEFIT  PAYMENTS  TO  ELIGIBLE  EMPLOYEES
    Benefits  shall be payable by the Company in accordance with the terms and
conditions  of  the  Plan and as described in each Schedule of Benefits to the
Eligible  Employees  described  in  each  such  Schedule  of  Benefits and its
corresponding  Exhibit.

5.    RETIREMENT  BENEFIT
     Except  as  otherwise  expressly provided in the Plan or in a Schedule of
Benefits,  the Plan shall make monthly payments to an Eligible Employee at the
same  time such Eligible Employee receives or would be deemed to receive under
any  Schedule of Benefits his or her pension benefits under the Qualified Plan
or  any  other  pension  plan(s)  sponsored  by  the  Company,  or  any of its
Subsidiaries,  (herein,  and  in any Schedule of Benefits, referred to for the
purposes  of the Plan as "the time of his or her retirement"), but in no event
shall  monthly  payments  begin before such Eligible Employee has attained the
age of 55 and has actually left the employ of the Company or its Subsidiaries.
 Unless  otherwise  expressly  stated  in a Schedule of Benefits, such monthly
payments  shall be equal to the amount by which the sum of the monthly pension
benefits  payable to the Eligible Employee from the Qualified Plan and any and
all  other  pension  plans  qualified  under  Internal  Revenue  Code 401 and 
sponsored  by the Company or any of its Subsidiaries, other than this Plan and
a  plan  qualified  under  Internal  Revenue Service Code 401(k), (hereinafter
called "Pension Plans"), is less than the aggregate amount(s) determined under
the  applicable  Schedule(s)  of  Benefits.  In making this determination, the
amount(s)  from such Pension Plan(s) shall be determined prior to the election
of  any  payment options (such as joint and survivor elections).  In addition,
when  an  Eligible Employee is a participant in more than one Pension Plan and
benefits  under any one of such Pension Plans are not available immediately on
account  of  early  retirement provisions, then, for the purposes of the Plan,
such  benefits shall be taken into account as though payable immediately on an
actuarially equivalent basis, as reasonably determined by the Committee in its
sole  discretion.

6.      FINAL  AVERAGE  EARNINGS
     Final  Average  Earnings  for  purposes of Schedules A  and B shall be as
defined  in  the  Qualified  Plan plus amounts that were not included in Final
Average  Earnings  because  such  amounts were deferred and the average of the
highest  five  calendar  years  of Management Incentive Plan (or its successor
Plan)  awards (whether paid or deferred) made to him or her while in continuos
service.    Any  deferrals included in Final Average Earnings by reason hereof
shall  only  be  used  once  in  calculating  such  Final  Average  Earnings.
    Final  Average Earnings for purposes of all other Schedule(s) of Benefits
shall  be as defined above, except that the average of the final five years of
Management  Incentive  Plan awards rather than the average of the highest five
years of awards shall be used in the calculation of Final Average Earnings.

7.      OPTIONAL  FORMS
     If  any pension benefit is payable to an Eligible Employee from a Pension
Plan,  and an optional form is elected under that Pension Plan, then a similar
election will be deemed made under the Plan.  If two or more such pensions are
payable  from  such  other  Pension  Plans,  then  the option selected for the
Pension  Plan  generating  the  largest monthly pension payment (including the
beneficiary  designation  in  connection  with  such  option  and benefits, if
applicable)  shall  prevail for the purposes of the Plan.  Notwithstanding the
forgoing,  no  lump  sum  distribution  shall occur or be permitted hereunder.

8.      LISTING  OF  ELIGIBLE  EMPLOYEES
     A  listing  of  Eligible Employees shall be maintained in the form of the
Exhibits  to the Plan.  Exhibit A shall contain those covered under Schedule A
and  so  on for B and any additional Schedules.  If an employee is incorrectly
included  or excluded from an Exhibit, actual entitlement to participation and
benefits under the Plan shall be reasonably determined by The Dial Corporation
Retirement  Committee  ("Committee")  in  its  sole  discretion.

9.      SURVIVOR'S  BENEFIT
     If  while  covered  by this program, for purposes other than a terminated
vested  benefit,  an  Eligible  Employee dies and if on the date of his or her
death  such  Eligible  Employee  is  :
     a)    Covered  under  Schedule  A  and  has  10 or more years of service;
     b)    Covered  under  Schedule B and has 20 or more years of service ; or
     c)    55  years  of  age  or  older:

Then  his  or  her Eligible Spouse, as defined in the Qualified Plan, shall be
entitled to a survivor's benefit.  This survivor's benefit shall be calculated
by  assuming that the Eligible Employee (i) was 55 years of age (or his or her
actual  age  if  older) on the date of death; (ii) retired under the Qualified
Plan  and  this Plan on the first day of the month following his or her death;
and (iii) elected a Single Life Annuity.  The Eligible Spouse will be entitled
to  receive  1/2  of  the aggregate amount that would have been payable to the
participant  under  the  Pension  Plan(s)  and  this  Plan,  based  on  these
assumptions,  reduced as provided in the next paragraph and further reduced by
1/6  of  1%  for each month the Eligible Spouse is more than 60 months younger
than  the  Eligible  Employee.

The  survivor's benefit under this paragraph 9 shall be reduced by any spousal
survivor's  benefit payable from any Pension Plan (other than a Section 401(k)
plan)  sponsored  by  the  Company  when  such  benefit  becomes  payable,  as
reasonably  determined  by  the  Committee  in  its  sole  discretion.

10.    VESTING
         In addition to all the terms and conditions of the Plan, no Eligible
Employee  or  beneficiary shall be entitled to a benefit under the Plan unless
such  Eligible  Employee  has  actually  attained  fully  vested status in the
Qualified  Plan  or any other pension plan which is  which is mentioned in any
Schedule  of Benefits covering the Eligible Employee, as reasonably determined
by  the Committee in its sole discretion.  Notwithstanding any other provision
hereof,  any  Eligible  Employee hereunder who has accumulated five years of
service  with  the  Company  and  its  Subsidiaries taken as a whole, ignoring
breaks  in  service, shall be fully vested and entitled to benefits hereunder.

11.    ADMINISTRATION
        The Board of Directors of The Dial Corporation may terminate the Plan
or  any  Schedule  of Benefits at any time.  Any amounts vested under the Plan
prior  to  any  such  termination  shall  continue to be subject to the terms,
conditions,  and  elections  in  effect  under  the  Plan  when  the  Plan  is
terminated.    The Plan may be amended at any time or from time to time by the
Board  of  Directors  of  the  Company.  The Company shall have full power and
authority  to  interpret  and administer the Plan, to promulgate rules of Plan
administration,  to  adopt  a  claims  procedure,  to  conclusively settle any
disputes  as  to  rights  or  benefits arising from the Plan, and to make such
decisions  or  take  such  actions  as  the  Company,  in its sole discretion,
reasonably  deems  necessary  or advisable to aid in the proper administration
and  maintenance  of  the  Plan.

12.      MISCELLANEOUS
      The Plan, and any determination made by the Committee or the Company in
connection  therewith,    shall be binding upon each Eligible Employee, his or
her  beneficiary  or  beneficiaries,  heirs,  executors,  administrators,
successors,  and  assigns.  Notwithstanding the foregoing sentence, no benefit
under  the  Plan  may  be sold, assigned, transferred, conveyed, hypothecated,
encumbered,  anticipated  or  otherwise  disposed of, and any attempt to do so
shall  be  void.    No  such  benefit
payment shall be, prior to actual receipt thereof by the Eligible Employee, or
his  or  her  beneficiary  or beneficiaries, as the case may be, in any manner
subject  to  the debts, contracts, liabilities or engagements of such Eligible
Employee or beneficiary(ies).  The Plan shall not constitute, nor be deemed to
constitute,  a  contract  of  employment  between  the  Company, or any of its
Subsidiaries,  and  any  Eligible  Employee,  nor  shall  any provision hereof
restrict  the right of the Company or any of its Subsidiaries to discharge any
Eligible  Employee  from  his  or  her  employment,  with  or  without  cause.

IN  WITNESS  WHEREOF,  the  Company has caused this Plan to be executed by its
duly  authorized  representative  on  this  _______  day  of  _________,  1996

                                   THE  DIAL  CORPORATION


By:_____________________


Its:  ____________________

<PAGE>
                                                   SCHEDULE    A



The  benefits  payable  under this Schedule of Benefits are in lieu of, not in
addition  to, any other benefit provided for in this Plan, it being the intent
of  the  Company  that  (i)  benefits  shall be payable under this Schedule of
Benefits  only  if  it generates the largest monthly benefits when compared to
other  benefits to which the Eligible Employee is otherwise entitled under the
Plan,  and  (ii) benefits payable under this Schedule of Benefits shall be the
only  benefits payable to an Eligible Employee under the Plan.  The provisions
of this Schedule A shall not be construed to modify or limit the provisions of
any  other  Schedule of Benefits to the extent such other Schedule of Benefits
deems  certain  facts  to  be  true  for  the  purposes  of  the  Plan.

Benefits  may be payable under this Schedule of Benefits in respect of persons
employed  by  the  Company  who  are  selected  by  the Board of Directors for
inclusion  under this Schedule of Benefits.,  The amount used to determine the
monthly  benefit payable to an Eligible Employee under paragraph 5 of the Plan
is  as  follows:

    A monthly Pension calculated as though the selected person was a member of
The  Dial  Corporation  Retirement Income  Plan and based on the rules of that
Plan  applicable  at  the  time  of  his  or  her  retirement, except that the
following  Table  of  retirement  benefits  expressed as a percentage of Final
Average  Earnings  shall  be used.  For purposes of this Schedule of Benefits,
Final  Average  Earnings  shall  be  as  defined  in  paragraph 6 of the Plan.
<TABLE>

<CAPTION>
Years of   % of     % of    Years of   % of   % of
Service    FAE   Soc. Sec.  Service    FAE  Soc. Sec.


<S>       <C>      <C>       <C>       <C>     <C>

1          3        2.5       11        33     27.5
2          6        5.0       12        36     30.0
3          9        7.5       13        39     32.5
4         12       10.0       14        42     35.0
5         15       12.5       15        45     37.5
6         18       15.0       16        48     40.0
7         21       17.5       17        51     42.5
8         24       20.0       18        54     45.0
9         27       22.5       19        57     47.5
10        30       25.0       20        60     50.0
        ----              
</TABLE>


Notwithstanding  the foregoing, as the term Final Average Earnings in The Dial
Corporation  Retirement  Income  Plan  includes  awards under the Management
Incentive  Plan,  such  awards shall be counted only once for purposes of this
Schedule  of  Benefits,  but on the basis generating the largest Final Average
Earnings.

The  benefit derived from this Table of Benefits shall be payable on the later
of the first day of the month following termination of employment or the first
day of the month following the month in which the participant attains age 55. 
The  benefit shall not be subject to any reduction resulting from the Eligible
Employee's  election to retire prior to his or her normal retirement date.  If
the  Eligible  Employee  is  married on the date of his or her retirement, the
benefit  shall  be  paid  in  the form of a 50% Joint Survivorship Annuity and
shall  not  be  reduced  to  reflect  such  form  of  payment.

If  the Eligible Employee elects any other optional form of payment under  The
Dial  Corporation  Retirement  Income Plan then the reduction in such optional
form  of  benefit  shall  be  based  on  the unreduced, 50% Joint Survivorship
Annuity  benefit.

Eligible Employees under this Schedule are listed on Exhibit A to this Plan. 
<PAGE>
                                      
                                SCHEDULE B


Benefits  may be payable under this Schedule of Benefits in respect of persons
employed by the Company who are selected by the Chief Executive Officer of the
Company.    The  amount  used  to  determine the monthly benefit payable to an
Eligible  Employee  under  paragraph  5  of  the  plan  is  as  follows:

A  monthly  pension  based on the rules of the Qualified Plan for the Eligible
Employee applicable at the time of his or her retirement.  For the purposes of
this  Schedule  of  Benefits,  Final  Average  Earnings shall be as defined in
paragraph  6 of the Plan.  The Benefit shall not be subject to any reduction
if  the Eligible Employee retires coincident with or following his or her 60th
birthday;  and  shall  be subject to a reduction of .25% for each month his or
her  retirement  precedes his or her 60th birthday.  In no event, however, may
an  Eligible  Employee  retire  prior  to  his  or  her 55th birthday.  If the
Eligible Employee is married on the date of his or her retirement, the benefit
shall be paid in the form of a 50% Joint Survivorship Annuity and shall not be
reduced  to  reflect  such  form  of  payment.

If  the  Eligible Employee elects any other optional form of payment under the
Qualified  Plan  the reduction in such optional form of benefit shall be based
on  unreduced  50%  Joint  Survivorship  Annuity  benefit.

Eligible  Employees under this Schedule B are listed on Exhibit B to the Plan.


<PAGE>
                                  SCHEDULE C

Employees  who participate in the Qualified Plan automatically become Eligible
Employees under this Schedule C if their benefits under the Qualified Plan are
limited  by  Internal  Revenue  Code  401(a)(17)  or  415.   The Company shall
administratively  identify  Eligible Employees under this Schedule C, based on
the  effect  of  such  Internal  Revenue Code provisions on the Qualified Plan
benefits,  and  shall  list  them on Exhibit C.  Notwithstanding, any other
provision in this Plan Exhibit C shall not require separate approval of the
Board  of  Directors  or  the  Chief  Executive  Officer.

Coverage  of  an  Eligible Employee under this Schedule C neither requires nor
precludes the Eligible Employee's coverage under another Schedule of Benefits.
 However, coverage under this Schedule C also does not provide duplications of
benefits for an Eligible Employee who, in addition to being covered under this
Schedule  C,  is  covered under another Schedule of Benefits.  The Company may
determine  and communicate an Eligible Employee's aggregate benefit under this
Plan  by  considering  this  Schedule  C  together  with any other Schedule of
Benefits  that  happens  to  cover  the  Eligible  Employee.    Subject to the
foregoing,  the  amount of benefit attributable to this Schedule C and payable
to  an  Eligible  Employee  pursuant  to  paragraph  5  of  the  Plan shall be
determined  as:

A  monthly pension based on the benefit schedule(s) and rules of the Qualified
Plan applicable to the Eligible Employee at the time of his or her retirement.
 For purposes of this Schedule of Benefits, Final Average Earnings shall be as
defined  in the Qualified Plan (subject to any modifications under paragraph 6
of  this Plan, if applicable) with respect to the Eligible Employee, and shall
be  determined  without  regard to the annual limit of $150,000(as adjusted)
that  applied  under  the  Qualified  Plan  pursuant  to Internal Revenue Code
401(a)(17).    In  addition,  the pension computed in this manner shall not be
reduced  on  account  of the Internal Revenue Code  415 limitations that apply
under  the  Qualified  Plan.





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