DIAL CORP /NEW/
10-K, 1997-03-26
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                   FORM 10-K

                     ANNUAL REPORT PURSUANT TO SECTION 13
                    OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the Fiscal Year Ended December 28, 1996
                        Commission file number 1-11793
                             THE DIAL CORPORATION
            (Exact Name of Registrant as Specified in its Charter)

     DELAWARE                                                       51-0374887
(State  or  Other  Jurisdiction  of                           (I.R.S. Employer
Incorporation  or  Organization)                           Identification No.)

1850  NORTH  CENTRAL  AVENUE
     PHOENIX,  ARIZONA                                              85004-4525
(Address  of  Principal  Executive  Offices)                        (Zip Code)

Registrant's  Telephone  Number,  Including  Area  Code:  (602)  207-2800
Securities  registered  pursuant  to  Section  12  (b)  of  the  Act:

                                                     Name  of  each  exchange
     Title  of  each  class                            on  which  registered

  Common  Stock,  $.01  par  value                     New York Stock Exchange
  Preferred Share Purchase Rights                      New York Stock Exchange
  
  Securities  registered  pursuant  to  Section  12  (g)  of  the  Act:
   NONE
Indicate  by  check mark whether the registrant (1) has filed all Exchange Act
reports  required  to  be  filed  by  Section  13  or 15 (d) of the Securities
Exchange  Act of 1934 during the preceding 12 months, and (2) has been subject
to  such  filing  requirements  for  the  past  90  days.
               Yes           X                                  No
                        -----------                                -----------
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of  Regulation  S-K is not contained herein, and will not be contained, to the
best  of  the  registrant's  knowledge,  in  definitive  proxy  or information
statements  incorporated  by  reference  in  Part III of this Form 10-K or any
amendment  to  this  Form  10-K.    /      /

As of March 14, 1997,  95,913,395 shares of Common Stock ($.01 par value) were
outstanding  and  the aggregate market value of the Common Stock (based on its
closing price per share on such date) held by non affiliates was approximately
$1.52  billion.

                      DOCUMENTS INCORPORATED BY REFERENCE
     DOCUMENTS                                              WHERE INCORPORATED
A  portion of Proxy Statement for Annual Meeting of
Shareholders  to  be  held May 29, 1997.                        Part III

Portions of the 1997 Annual Report to Shareholders.         Part I,II and IV

Part  I.
ITEM  1.  BUSINESS.
(a)  GENERAL  DEVELOPMENT  OF  BUSINESS.
On  July  25,  1996,  the  Board  of  Directors  of The Dial Corp ("the Former
Parent") declared a dividend (the "Distribution") to effect the spinoff of its
Consumer  Products  Business.    The  dividend was paid on August 15, 1996, to
shareholders of record as of August 5, 1996.  Each Dial shareholder received a
dividend of one share of common stock of The Dial Corporation ("the Company"),
which,  after  the  Distribution,  owns  and  operates  the  Consumer Products
Business  previously  conducted  by  the Former Parent.  Concurrently with the
Distribution,  the  name  of  the  Former  Parent  was  changed  to Viad Corp.

In  connection  with  the  Distribution,  the  Company  filed  a  registration
statement  on  Form  10/A  (Am.  No.  2)  with  the  Securities  and  Exchange
Commission,  which  was  declared effective on July 30, 1996 ( the "Form 10").

(b)    FINANCIAL  INFORMATION  ABOUT  INDUSTRY  SEGMENTS.
The  Company  operates  in one business segment, nondurable consumer products.
These  operations  include  the  manufacturing  and  marketing  of  nondurable
consumer  products  sold  primarily  through grocery and other retail outlets.

(c)    NARRATIVE  DESCRIPTION  OF  BUSINESS.
The  Company  is  a leading producer and marketer of personal care, detergent,
air  freshener  and shelf-stable food products, with such well-known household
brands as Dial and Liquid Dial soaps, Purex detergents, Renuzit air fresheners
and  Armour  Star  canned  meats.      The  Company produced annual revenue of
approximately    $1.4 billion and operating income (exclusive of restructuring
charges,    discontinued   inventories   and   other   asset  write-downs)  of 
approximately  $125  million  in  1996.  In 1996, the Company was the  leading  
seller  of antibacterial  bar soaps in  the  United States, the second largest 
seller  of  antibacterial  liquid soaps  in the  United States,  and the third 
largest  seller of  bar  soaps  in the  United  States, measured by unit sales 
(where, in each case, unit sales of soap are measured by  ounces  sold).   The 
Company  was  the  third  largest  seller of  detergents and the leader in the 
growing value segment of  the detergent market in the United States,  measured 
by standard cases sold in 1996.   In the  domestic  market  for air  freshener 
products, the Company was the second largest seller measured by dollar  retail  
sales  in  1996.  In  the domestic market, the Company was the second  largest
seller of canned meats, measured by both dollar retail sales and  unit  sales. 
Soaps, detergents, air fresheners  and canned meats core products  represented
approximately 90% of revenues in  1996.

The  Company operates production facilities and maintains sales offices in the
United  States,  Canada,  Mexico,  Guatemala  and  England  and  also conducts
business  in  certain  other  foreign  countries.    The  Company  employs
approximately  2,800  people  and has seven manufacturing plants in the United
States.      Currently,  the  Company's corporate headquarters are in Phoenix,
Arizona.      The  Company  will  be  moving  its  corporate  headquarters  to
Scottsdale,  Arizona,  in  mid-year 1997 as part of  an extensive cost-cutting
program  that  included  eliminating  250 positions, largely in management and
administration,  and plans to eliminate more than half of its product lines by
mid-year 1997.

The  Company's  business  strategy  is to emphasize its four core brands: Dial
soaps,  Purex detergents, Renuzit air fresheners and Armour Star canned meats.
Increasing  focus  on  core brands, while discontinuing underperforming brands
and  continuing  to  reduce  the  Company's  cost  structure,  are intended to
generate savings for  reinvestment  in  the  future.  In addition, the Company
plans  to  increase  its  international   revenues  through  acquisitions  and 
strategic alliances.

Raw  Materials
- --------------------
The  Company  believes  that  ample  sources  of  raw  materials are generally
available  with  respect to all of its major products.   Paper, fats and oils,
detergent  chemicals  and  meat  are the raw materials that generally have the
most  significant  impact  on  the  Company's  costs.   Generally, the Company
purchases  such raw materials from a variety of suppliers.   While the Company
believes  that  it  can generally  respond  to  price  increases by increasing
sales prices, rapid increases in the prices of such raw materials  could  have 
a short-term, adverse impact on results. In addition, the antibacterial agent,
Triclosan,  which is the active ingredient used in Liquid  Dial  products,  is 
sourced from a single supplier.  Although the Company  has an adequate  supply
of  this  ingredient  for  its current and foreseeable needs, a disruption  in 
this supply could also have a short-term, adverse  impact  on  results.

Production  Capacity
- ----------------------------
In  general, the Company's manufacturing facilities are operating between five
and  six  days  a  week, with two to three shifts per day.   Should additional
productive  capacity  become  necessary,  additional days of production and/or
additional  shifts  can  be  added  relatively  quickly.

In  addition,  the  Company utilizes contract manufacturers for the production
of  certain    products.   Contract manufacturers are selected on the basis of
their ability to reliably produce high quality products at a competitive cost.
In  addition,  the Company maintains alternative manufacturing arrangements to
ensure a ready supply of producers.   Most contract manufacturing arrangements
can  be  canceled  without  significant  penalty  with  90  days'  notice.

Patents  and  Trademarks
- ----------------------------------
United  States  patents  are currently granted for a term of 17 years from the
date a patent application is filed.  The Company owns a number of patents that
give the Company competitive advantages in the marketplace for the duration of
the  patents.

United  States  trademark  registrations are for a term of 10 years, renewable
every  10  years   so long as the trademarks are used in the regular course of
trade.    The  Company  maintains  a  portfolio  of  trademarks,  representing
substantial  goodwill  in  the  businesses  using  these  marks.   The Company
considers  these  trademarks  to  have  substantial  importance  and  value.

Seasonality
- ----------------
The  Company's  business  is  not  impacted  significantly  by  seasonality.
However,  in  the  past, marketing practices have caused the Company's revenue
and operating income to be highest in the fourth quarter.   In the future, the
Company  intends to manage its business to avoid significant variations in any
single  quarter's  revenue  as a result of marketing practices or seasonality.

Working  Capital  Practices
- ------------------------------------
For  information about working capital practices, refer to the information set
forth  in  Part  II,  Item  7  of  this  report.

Customers  and  Backlog
- ---------------------------------
The  Company  sells to thousands of customers, primarily in the United States,
including  supermarkets,  drug  stores,  wholesalers,  mass  merchandisers,
membership club stores, distributors and other outlets.   The largest customer
of  the  Company  in fiscal year 1996, Wal*Mart Stores, Inc (and its affiliate
SAM'S  Club),  accounted   for approximately 16% of net sales.   The Company's
payment  terms to customers range from 30 to 60 days.   Order backlog is not a
significant  factor  in  the  Company's  business.

Competition
- -----------------
The  Company  competes  primarily  on  the  basis  of  brand  equity,  brand
advertising,  customer  service,  product  performance  and product quality at
competitive  retail price points.   The Company's operations must compete with
numerous,  well-established  local,  regional,  national  and  international
companies,  some of which are very large and act aggressively in obtaining and
defending  their  products'  market  shares  and  brands.      The  principal
competitors  of  the  Company  are, in the soap category, The Procter & Gamble
Company ("P&G"), Colgate-Palmolive Company ("Colgate") and Lever Brothers Co.,
a  division  of  Unilever  United  States  Inc.  ("Lever");  in  the detergent
category, P&G, Lever, Colgate, Church & Dwight Co. Inc. and USA Detergents; in
the  air  freshener category, S.C. Johnson, Clorox, P&G, Colgate and Reckitt &
Colman  Inc.;  and  in  the canned meat category, Hormel Foods Corp., American
Home  Food  Products  Inc.  and  the  Libby's  division  of  Nestle.

Research  and  Development
- ---------------------------------------
The  Company  conducts research and development at its facility in Scottsdale,
Arizona.    The Company engages primarily in applied research and development,
relying  on  outside  sources for general research and development activities.
Approximately  120  employees  are  engaged  in this function.   The Company's
research  and  development  expenditures  totaled approximately $15.2 million,
$14.9  million  and  $15.3  million  for  1996,  1995  and 1994, respectively.

The  Company  relies on industry and other sources, various attitude and usage
studies  prepared by independent marketing firms on behalf of the Company, and
direct sales information from its largest customers to identify consumer needs
and    anticipate  shifts  in  consumer  preferences,  allowing the Company to
develop  line  extensions  and  new  products  to meet changing demands.   The
Company's  marketing  and  product  development  groups  and  research  and
development  laboratories  work  together to redesign and reformulate existing
products  and  to  develop  new  products.

Government  Regulation
- --------------------------------
Substantially  all of the operations of the Company are, or may become subject
to,  various  federal  laws and agency regulations.  These include the Federal
Food,  Drug,  and  Cosmetic  Act,  which  is administered by the Food and Drug
Administration  (the"FDA") and regulates the manufacturing, labeling, and sale
of  the  Company's  over-the-counter  drug  and cosmetic products; the Federal
Insecticide,  Fungicide,  and Rodenticide Act and the Toxic Substances Control
Act, which are administered by the Environmental Protection Agency (the "EPA")
and  regulate  the Company's disinfectant products and all the substances used
in  the  manufacturing  of  its  products,  respectively;  the  Federal  Meat
Inspection  Act,  which  is  administered by the Department of Agriculture and
regulates  the  Company's meat products; the Federal Hazardous Substances Act,
which is administered by the Consumer Product Safety Commission, and regulates
the  labeling  of the Company's household products; and the Fair Packaging and
Labeling Act, which is administered by the Federal Trade Commission (FTC), and
regulates  the  packaging  and  labeling  of  all the Company's products.  The
Company's  products  also  are subject to regulation by various state laws and
various  state  regulatory  agencies.   In addition, the Company is subject to
similar  laws  and  regulations  imposed  by  foreign  jurisdictions.

Federal,  state,  local  and foreign environmental compliance may from time to
time  require  changes in product formulation or packaging.  Such changes have
not  had, and are not expected to have, a material effect on revenues, capital
expenditures  or  earnings  of  the  Company.

The  FDA's  regulation  of  most  of the over-the-counter drug products in the
United  States  (such  as  the Dial antibacterial products), has remained in a
state  of  flux  since  the  mid-  1970s,  and many final rules regarding such
products  have  not  been  issued,  and  may not be issued for many years.  In
addition,  the  FTC continually monitors the advertising practices of consumer
products  companies  with  respect  to  claims  made  relating  to  product
functionality  and  efficacy.

Environmental
- --------------------
The  Company  is  subject  to  the following United States environmental laws:
Clean  Air  Act,  Comprehensive  Environmental  Response,  Compensation  and
Liability  Act,  Emergency  Planning  and Community Right-to-Know Act, Federal
Water  Pollution Control Act, Oil Pollution Act of 1990, Resource Conservation
and  Recovery  Act, Safe Drinking Water Act, and Toxic Substances Control Act,
all  as  amended.    The Company is subject to the United States environmental
regulations  promulgated  under  these  acts, and also is subject to state and
local  environmental regulations, which have their foundation in the foregoing
United  States  environmental  laws.    The  Company is further subject to the
environmental  laws  of  Canada,  Mexico,  Guatemala  and  Great  Britain.

As  is  the  case with many companies, the Company faces exposure to actual or
potential claims and lawsuits involving environmental matters.  Although there
are  a  number  of  pending  environmental disputes involving the Company, the
Company  has  not  suffered,  and  does  not anticipate that it will suffer, a
material  adverse effect as a result of any past, current or pending action by
any governmental agency or other party, or as a result of compliance with such
environmental  laws  and  regulations.

At  December  28,  1996,  the Company had accrued approximately $13 million in
expenses  related  to  the  general  clean-up  and site preparation of various
closed  plant  sites in anticipation of the eventual sale of these properties.
These  accruals  are  believed  to be adequate and will be paid utilizing cash
flow  from  the  Company's  operations.

Employees
- ---------------
As of December 28, 1996, The Company employed approximately 2,800 individuals,
of  whom approximately 1,350 were covered by collective bargaining agreements.
The  Company  announced in the third quarter of 1995 that it intended to close
six  plants, which would result in a work force reduction of approximately 700
employees.      By  September  28, 1996, all six plants had been closed and by
December  28,  1996,  a  total  of  691 of such employees had been terminated.
Additionally,  in  the  third  quarter  of 1996, the Company announced that it
would  take  a  one-time  restructuring charge to provide for a business-based
reorganization   through work force reductions and  rationalization of product
lines.      The management and  administrative organization was streamlined by
discontinuing  a  number  of  underperforming brands and related assets and by
eliminating  approximately  250  positions.

The  Company believes that relations with its employees are satisfactory.   No
collective  bargaining  agreements  expire  in  1997.

Sales
- --------
The  Company's  customers  are  served  by  a  national  sales organization of
approximately  200  employees.    The sales organization is divided into four,
grocery  sales  regions  plus  specialized sales operations that sell to large
mass  merchandisers,  membership  club  stores, chain drug stores, vending and
military  customers.    In addition, customers are served by a national broker
sales  organization  and  regional  retail  merchandising organizations.   The
Company's  sales representatives focus their efforts both on sales of products
to  the  Company's  trade  customers,  as  well  as on designing and executing
programs  to  ensure  sales  to  ultimate  consumers.     Programs directed at
consumers  offer  combinations of in-store merchandising, price reductions and
discounts,  and  include  cooperative  advertising  efforts.

Promotion  and  Advertising
- ------------------------------------
The  Company  expends  a significant portion of its revenues for the promotion
and  advertising  of  its  products.     In the past three years, more than $1
billion  has  been spent for promotion and advertising.   The Company believes
that  such expenditures are necessary to maintain and increase market share in
an  industry  highly dependent on product image and quality, trade support and
consumer  trends.   The Company spent $381 million in 1996, or 27% of 1996 net
sales,  for  these  purposes.

Distribution
- ----------------
Products  are  shipped from seven warehouses located at domestic manufacturing
facilities  and  10 regional warehouses.   Regional warehouses are operated by
third  parties  except  for one company-owned and operated  warehouse.   Total
distribution  space  at  regional warehouses is approximately 2,000,000 square
feet,  and  at  warehouses  located  at manufacturing facilities, space totals
approximately  530,000 square feet.   Outside carriers are principally used to
transport  products.

In  addition,  in  April 1996, two large distribution centers of approximately
450,000    square feet were established in St. Louis, Missouri, and Allentown,
Pennsylvania,  for  the  distribution  of detergent products.   Shipments from
these centers and, to some extent, from detergent manufacturing facilities are
in  lots  of  28 pallets and 44,000 pounds.   Efficiencies and lower costs are
attained  because full pallets are shipped without warehouse personnel picking
and  assembling  product  for shipment.  In addition, these large distribution
centers  use  the  Chep  Mark  55, a four-way pallet that can be turned in any
direction  and  packed  in a more compact manner, saving space on the trailers
and  reducing  damage  in  shipment.

The  Company began a program of continuous, automatic replenishment of certain
of  its  trade  customers' inventories in 1990.   The primary objective of the
Continuous Replenishment Program is to improve service to customers and reduce
costs  by  shortening  the  order-to-delivery pipeline;  i.e., by anticipating
customer  needs based on historical sales, by shipping the product just before
those  needs  arise  and by elimination of redundancy, errors and interruption
throughout  the  replenishment  process.      This  is  accomplished  by using
information  systems  to  track  customer inventory levels and the movement of
each  product  at  the  customers'  distribution  centers  and by managing the
customers'  warehouse  inventories.      Since its inception,   the Continuous
Replenishment  Program  has  expanded,  and sales under the  Program currently
account  for  approximately  15%  of  the  Company's  net  sales.

Restructuring  Charges  and  Asset  Write-Downs
- ----------------------------------------------------------------
See  Note  D  of  Notes  to Consolidated Financial Statements, for information
concerning    Restructuring  Charges  and  Asset  Write  Downs.

ITEM  2.  PROPERTIES.
The  Company's  headquarters occupies approximately 119,000 square feet  of  a
building  in Phoenix, Arizona, leased from  Viad Corp.   The Company announced
in  the third quarter of 1996 that it plans to vacate this facility as part of
its  business-based reorganization.    The Company has committed to a ten year
lease  to  secure a 130,000-square-foot, single-tenant building in Scottsdale,
Arizona,  that is adjacent to its currently owned technical and administrative
facility  described  below.      The  Company  will occupy the new facility in
mid-year  1997.      The  Company  owns  a  200,000-square-foot  facility  in
Scottsdale,  Arizona,    where  its  research,  technical  and      certain
administrative  activities  are  conducted.

The  Company owns and operates seven plants in the United States, one plant in
Guatemala,  one  plant  in  Mexico  and    one  plant  in England.   Principal
manufacturing  plants  are  as  follows:

<TABLE>

<CAPTION>



<S>                <C>          <C>

LOCATION           SQUARE FEET  PRODUCTS MANUFACTURED
- -----------------  -----------  ---------------------------------------------------------------------------
Aurora, IL             451,000  Bar Soaps
- -----------------  -----------  ---------------------------------------------------------------------------
Fort Madison, IA       447,000  Canned Meats, Microwaveable Meals, Corn Starch
- -----------------  -----------  ---------------------------------------------------------------------------
St Louis, MO           272,400  Fabric Softener, Dry and Liquid Laundry Detergents
- -----------------  -----------  ---------------------------------------------------------------------------
Bristol, PA            261,800  Dry Detergents
- -----------------  -----------  ---------------------------------------------------------------------------
West Hazleton, PA      214,470  Liquid Detergents, Ammonia, Scouring Pads, Fabric Softener and Liquid Soaps
- -----------------  -----------  ---------------------------------------------------------------------------
London, OH             140,000  Scouring Pads and Fabric Softeners
- ----------------   -----------  ---------------------------------------------------------------------------
Guatemala              100,000  Translucent Bar Soaps
- -----------------  -----------  ---------------------------------------------------------------------------
</TABLE>

Management  believes that the facilities of the Company, in the aggregate, are
adequate  and  suitable for their purposes and that capacity is sufficient for
current  needs.

ITEM  3.  LEGAL  PROCEEDINGS.
For  information  regarding  legal  matters,  see  Note  O  of  Notes  to  the
Consolidated  Financial  Statements  included  herein.

ITEM  4.    SUBMISSION  OF  MATTERS  TO  A  VOTE  OF  SECURITY  HOLDERS.
No  matters  were  submitted  to  a  vote  of  security  holders during  1996.

OPTIONAL  ITEM.      EXECUTIVE  OFFICERS  OF  REGISTRANT.
The  names,  ages and positions of the executive officers of the Company as of
March  15,  1997,  are    listed  below:

<TABLE>
<CAPTION>

<S>                  <C>  <C>

                          Position with Company and
Name                 Age  Principal Business Affiliations During Past Five Years
- -------------------  ---  ------------------------------------------------------
Malcolm Jozoff        57  Chairman, President and Chief Executive Officer
                          Prior to the Distribution, Mr. Jozoff served as
                          President and Chief Executive Officer of the
                          Consumer Products Business of the Former Parent, 
                          positions to which he was appointed in May of 1996.  From
                          1993 to  1995, he was Chairman and Chief
                          Executive  Officer of Lenox, Inc., a manufacturer of
                          consumer durables.  From 1967 to 1992, he was
                          employed by The Procter & Gamble Company, a
                          manufacturer of consumer products where, in 1990,
                          he achieved the positions of President-Health Care
                          Sector, Corporate Group Vice President and a
                          Member of the Executive Committee. Mr. Jozoff
                          also is a director of the Columbia Gas System, Inc.
                          and ChemTrak Incorporated.  In 1993, in
                          connection with a civil proceeding brought by the
                          Securities and Exchange Commission, Mr. Jozoff
                          consented, without admitting or denying the
                          allegations, to the entry of  an order enjoining
                          him from violating Section 10(b) of the
                          Securities Exchange Act of 1934.

Daniel J. King        44  Senior Vice President-Product Supply
                          Mr. King has served as Senior Vice President-Product
                          Supply since September 1996.  From 1991 to 1996,
                          Mr. King served as the Company's Senior Vice
                          President- Customer Service.

Scott McHenry         45  Senior Vice President-Marketing and Sales
                          Mr. McHenry has served as the Senior Vice President-
                          Marketing and Sales since joining the Company in
                          October 1996. From 1991 to 1996,  Mr.  McHenry
                          served as a Principal of McKinsey & Company, an
                          international management consulting firm, which he
                          joined in 1983.  While at McKinsey & Company, Mr.
                          McHenry primarily served packaged goods clients
                          and, in 1992,   became co-leader of the North
                          American packaged goods practice.

Lowell L. Robertson   65  Senior Vice President and Controller
                          Mr. Robertson has served as Senior Vice President
                          and Controller since March 1997.  He joined the
                          Company in July 1996 as Vice President and
                          Controller.  From  February to October  1995, Mr.
                          Robertson served as the  Chief  Financial Officer of
                          Megafoods Stores, Inc.  From 1966 to 1994,  Mr.
                          Robertson was an Audit Partner with Deloitte &
                          Touche LLP, an international public accounting firm.

Mark R. Shook         41  Senior Vice President-International
                          Mr. Shook has served as the Senior Vice President-
                          International since September 1996.  From September
                          1990 to September 1996,  Mr. Shook was an
                          Executive Vice President of the Company, serving as
                          General Manager, Food from September 1990 to
                          September 1993; General Manager, Food and
                          International from September 1993 to April 1994;
                          General Manager, Laundry and International from
                          April to  September 1994; General Manager, Soaps
                          and Detergents from September 1994 to July 1995;
                          and General Manager, Personal Care from July 1995
                          to September 1996.

Robert B. Stearns   44    Senior Vice President and Chief Financial Officer
                          Mr. Stearns has served as Senior Vice President and
                          Chief Financial Officer of the Company since July
                          1996. From May 1995 to July 1996, he was the Vice
                          President-Corporate Development for The Dial Corp.
                          From April 1992  to May 1995, he was president of
                          R.B. Stearns and Company, a New York based
                          merchant bank focused on emerging markets.  From
                          January 1991 to April 1992, he was managing director
                          in charge of investment banking (North America) for
                          UBS Securities, Inc., a New York investment bank.

Bernhard J. Welle     48  Senior Vice President-Human Resources
                          Mr. Welle has served as the Senior Vice President-
                          Human Resources since August 1996.  Prior to that,
                          Mr. Welle was Vice President-Human Resources for
                          the Company since 1987.

</TABLE>



The  term  of  office  of  the  executive  officers  is  until the next annual
organization  meeting  of  the  Board,  which  follows  the  Annual Meeting of
Shareholders,  or  until  their  successors  shall  be  chosen.

PART  II.
ITEM  5.      MARKET  FOR  REGISTRANT'S  COMMON EQUITY AND RELATED STOCKHOLDER
MATTERS.

The  Company's  common  stock  is traded on the New York Stock Exchange.   The
following  table  summarizes the high and low market prices as reported on the
New York Stock Exchange Composite Tape and the cash dividends declared for the
year  ended  December  28,  1996:

<TABLE>

<CAPTION>

                       SALES PRICE RANGE OF COMMON STOCK
                    CALENDAR QUARTER 1996     HIGH     LOW
                                  
                          <S>                  <C>      <C>

                         First                 N/A*     N/A*
                        ------              -------  -------
                        Second                 N/A*     N/A*
                        ------              -------  -------
                         Third              $14.875  $11.125
                        ------              -------  -------
                        Fourth              $15.000  $13.250
                        ------              -------  -------
</TABLE>




<TABLE>

<CAPTION>

                    DIVIDENDS DECLARED ON COMMON STOCK
                         <S>               <C>

                         Calendar Quarter   1996
                         ----------------  -----
                         Third             $0.08
                         ----------------  -----
                         Fourth            $0.08
                         ----------------  -----
</TABLE>

*Stock  began  trading  on  August  15,  1996.

As  of  March  14,  1997,  there  were  95,913,395  holders of record of the
Company's  common  stock.

ITEM  6.    SELECTED  FINANCIAL  DATA.
Applicable  information  is  included  in  Exhibit  13.

ITEM  7.  MANAGEMENT'S  DISCUSSION  AND  ANALYSIS OF RESULTS OF OPERATIONS AND
FINANCIAL  CONDITION.
Applicable  information  is  included  in  Exhibit  13.

ITEM  8.    FINANCIAL  STATEMENTS  AND  SUPPLEMENTARY  DATA.
    1.  Financial  Statements--See  Item  14  hereof.

    2.  Supplementary  Data--See  Condensed  Consolidated Quarterly Results in
Exhibit  13.

ITEM  9.    DISAGREEMENTS  ON  ACCOUNTING  AND  FINANCIAL  DISCLOSURE.
        None

PART  III.

ITEM  10.    DIRECTORS  AND  EXECUTIVE  OFFICERS  OF  THE  REGISTRANT.
The  information  regarding  Directors  of  the  Company  is  included  in the
Company's  Proxy Statement to be filed for the Annual Meeting of Shareholders,
to be held on May 29, 1997, and is incorporated herein and made a part hereof. 
The information regarding  executive  officers  of  the  Company  is  found as 
an Optional Item in Part I hereof.

ITEM  11.    EXECUTIVE  COMPENSATION.
The information is contained in the Proxy Statement and is incorporated herein
by  reference.

ITEM  12.    SECURITY  OWNERSHIP  OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
The information is contained in the Proxy Statement and is incorporated herein
by  reference.
ITEM  13.  CERTAIN  RELATIONSHIPS  AND  RELATED  TRANSACTIONS.
None

PART  IV.
ITEM  14.     EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.

(a)    The  following  documents  are  filed  as  a  part  of  the  report:

        FINANCIAL  STATEMENTS.
The  following  are included in Exhibit 13:   Independent Auditors' Report and
Consolidated  Financial  Statements  (Balance  Sheet, Statement of Operations,
Statement  of  Cash  Flows,  Statement  of  Shareholders' Equity  and Notes to
Consolidated  Financial  Statements).

        EXHIBITS.
3 (a) Restated  Certificate of Incorporation of the Company filed as Exhibit 3
(a)  to  the  Company's Form 10/A (Am. No. 2), dated July 26, 1996, (the "Form
10")  and    is  hereby  incorporated  by  reference.

3  (b) Bylaws of the Company filed as Exhibit 3 (b) to the  Form 10 are hereby
incorporated  by  reference.

4.  Form  of  Rights  Agreement between the Company and the Rights Agent named
therein filed as Exhibit 4 to the Form 10 is hereby incorporated by reference.

10  (a)  Directors  Indemnification  Agreement, filed as Exhibit 10 (a) to the
Company's      Form  10-Q, dated November 11, 1996,  is hereby incorporated by
reference.

10  (b)  Officers  Indemnification  Agreement,  filed as Exhibit 10 (b) to the
Company's    Form  10-Q,  dated  November 11, 1996,  is hereby incorporated by
reference.

10  (c)  Supplemental Capital Accumulation Plan Agreement, filed as Exhibit 10
(c)  to  the  Company's  Form  10-Q,  dated  November  11,  1996,  is  hereby
incorporated  by  reference.

10  (d)  Supplemental  Pension  Plan Agreement, filed as Exhibit 10 (d) to the
Company's      Form  10-Q,  dated November 11, 1996, is hereby incorporated by
reference.

10 (e) The Company's 1996 Stock Incentive Plan, filed as Exhibit 10 (d) to the
Form  10,  is  hereby  incorporated  by  reference.

10  (f)    Annual  Incentive  Plan.*

10  (g)  Form  of Deferred Compensation Plan for the Directors of the Company,
filed  as  Exhibit 10 (e) to the Form 10, is hereby incorporated by reference.

10  (h)  Form  of  the Company's Director's Charitable Award Program, filed as
Exhibit  10  (f)  to  the  Form  10,  is  hereby  incorporated  by  reference.

10  (i)  Form of the Company's Deferred Compensation Plan, filed as Exhibit 10
(g)  to  the  Form  10,  is  hereby  incorporated  by  reference.

10  (j)   Form of Employment Agreements with certain executive officers of the
Company,  filed  as  Exhibit  10 (h) to the Form 10, is hereby incorporated by
reference.

10  (k)  Employment Agreement between the Company and Malcolm Jozoff, filed as
Exhibit  (i)  to  the  Form  10,  is  hereby  incorporated  by  reference.

10  (l)  Form of the Company Employee Equity Trust, filed as Exhibit 10 (k) to
the  Form  10,  is  hereby  incorporated  by  reference.

10  (m)    Credit  Agreement filed as Exhibit 10 (j) to the Form 10, is hereby
incorporated  by  reference.

11.      Statement    Re:    Computation  of  Per  Share  Earnings.*

13.      Financial Information Set Forth in Annual Report to Securityholders.*

21.      List  of  Subsidiaries  of  the  Company.*

23.      Consent  of  Independent  Auditors.*

24.      Power  of  Attorney.*

27.      Financial  Data  Schedule.*

*  Filed  herewith.

(b)    The  Company  filed no reports on Form 8-K during the fourth quarter of
1996.





                                  SIGNATURES

Pursuant  to  the requirements of Section 13 of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the  undersigned,  thereunto duly authorized, in Phoenix, Arizona, on the 14th
of  March,  1997.


                                              THE  DIAL  CORPORATION




                                         /s/  Malcolm  Jozoff
                                              Malcolm  Jozoff
                                              Chairman,  President  and  Chief
                                              Executive  Officer

Pursuant  to  the  requirements  of  the Securities Exchange Act of 1934, this
report  has  been  signed  below  by  the  following  persons on behalf of the
registrant  and  in  the  capacities  and  on  the  dates  indicated:

                                              Principal Executive Officer

Date:        March 14, 1997               /s/ Malcolm Jozoff
                                              Malcolm  Jozoff
                                              Chairman,  President  and  Chief
                                              Executive  Officer


                                              Principal Financial Officer

Date:        March 14, 1997               /s/ Robert B. Stearns
                                              Robert B. Stearns
                                              Senior Vice President and Chief
                                              Financial  Officer


                                              Principal Accounting Officer

Date:        March 14, 1997               /s/ Lowell L.Robertson
                                              Lowell L.Robertson
                                              Senior Vice President and 
                                              Controller

                                              Directors

                                              Joy  A. Amundson
                                              Herbert M. Baum
                                              Joe T. Ford
                                              Thomas L. Gossage
                                              Donald E. Guinn
                                              Malcolm Jozoff
                                              Michael T. Riordan
                                              Dennis C. Stanfill
                                              Barbara S. Thomas
                                              A. Thomas Young


Date:        March 14, 1997              /s/  Lowell L. Robertson
                                              Lowell L. Robertson
                                              Attorney  in  Fact




































Exhibit  10f
                        Annual  Incentive  Plan
                        The  Dial  Corporation
                         November  21,  1996













                        Approved  Plan  Document





 
Contents
                                                                          Page
Article  1.  Establishment  and  Purpose                                    1

Article  2.  Definitions                                                    1

Article  3.  Administration                                                 4

Article  4.  Eligibility  and  Participation                                5

Article  5.  Award  Determination                                           6

Article  6.  Payment  of  Final  Awards                                     7

Article  7.  Termination  of  Employment                                    8

Article  8.  Covered  Employees                                             8

Article  9.  Rights  of  Participants                                      10

Article  10.  Beneficiary  Designation                                     11

Article  11.  Change  in  Control                                          11

Article  12.  Amendments                                                   11

Article  13.  Miscellaneous                                                12


The  Dial  Corporation
Annual  Incentive  Plan
Article  1.  Establishment  and  Purpose
     1.1          ESTABLISHMENT  OF THE PLAN. The Dial Corporation, a Delaware
corporation  (the  "Company"),  hereby  establishes  an  annual  incentive
compensation  plan to be known as "The Dial Corporation Annual Incentive Plan"
(the  "Plan"), as set forth in this document. The Plan permits the awarding of
annual  bonuses  to  Employees  of  the  Company,  based on the achievement of
preestablished  performance  goals.
     Upon  approval  by  the Board of Directors of the Company, the Plan shall
become effective as of January 1, 1997 (the "Effective Date") and shall remain
in  effect  until December 31, 2006, or until earlier terminated by the Board.
     1.2        PURPOSE. The primary purposes of the Plan are to: (a) motivate
participants  toward  achieving  annual  goals  that  are  within group and/or
individual  control,  and  are  considered  key  to the Company's success; (b)
encourage  teamwork among Participants in various segments of the Company; and
(c) reward performance with pay that varies in relation to the extent to which
the  preestablished  goals  are  achieved.
Article  2.  Definitions
     Whenever  used  in  the Plan, the following terms shall have the meanings
set  forth  below  and,  when  the  defined  meaning  is intended, the term is
capitalized:
     2.1          "TARGET  AWARD"  means the various levels of incentive award
payouts  which  a  Participant  may earn under the Plan, as established by the
Committee  pursuant  to  Sections  5.1  and  5.2  herein.
     2.2       "BOARD" or "BOARD OF DIRECTORS" means the Board of Directors of
the  Company.
     2.3          "CAUSE"  means:  (a)  willful  misconduct  on  the part of a
Participant  that  is  materially  detrimental  to  the  Company;  or  (b) the
conviction  of a Participant for the commission of a felony or crime involving
moral  turpitude;  provided, however, that if the Participant has entered into
an  employment  agreement  that  is  binding  as  of  the  date  of employment
termination, and if such employment agreement defines "Cause," such definition
of "Cause" shall apply. "Cause" under either (a) or (b) shall be determined in
good  faith  by  the  Committee.

<PAGE>
     2.4        "CHANGE IN CONTROL." For the purpose of this Plan, a Change in
Control"  shall  mean:
     (a)       The acquisition by any individual, entity, or group (within the
meaning  of  Section  13(d)(3)  or  14(d)(2) of the Securities Exchange Act of
1934,  as  amended  (the "Exchange Act")) (hereinafter "Person") of beneficial
ownership  (within  the  meaning  of Rule 13d-3 promulgated under the Exchange
Act) of twenty percent (20%) or more of either (i) the then outstanding shares
of  common  stock  of  the Company (the "Outstanding Company Common Stock") or
(ii)  the  combined  voting power of the then outstanding voting securities of
the  Company  entitled  to  vote  generally  in the election of directors (the
"Outstanding Company Voting Securities"); provided, however, that for purposes
of  this  subsection  (a),  the  following acquisitions shall not constitute a
Change  in  Control:  (i)  any acquisition directly from the Company, (ii) any
acquisition by the Company, (iii) any acquisition by any employee benefit plan
(or  related  trust) sponsored or maintained by the Company or any corporation
controlled  by the Company or (iv) any acquisition by any corporation pursuant
to  a  transaction  which  complies  with  clauses  (i),  (ii),  and  (iii) of
subsection  (c)  of  this  Section  2.4;  or
     (b)     Individuals who, as of the date hereof, constitute the Board (the
"Incumbent  Board")  cease for any reason to constitute at least a majority of
the  Board;  provided,  however,  that  any  individual  becoming  a  director
subsequent  to  the  effective date of this Plan whose election, or nomination
for election by the Company's stockholders, was approved by a vote of at least
a  majority  of  the  directors  then  comprising the Incumbent Board shall be
considered as though such individual were a member of the Incumbent Board, but
excluding,  for this purpose, any such individuals whose initial assumption of
office  occurs  as  a  result of an actual or threatened election contest with
respect  to the election or removal of directors or other actual or threatened
solicitation of proxies or consents by or on behalf of a Person other than the
Board;  or
     (c)     Consummation of a reorganization, merger, consolidation, sale, or
other  disposition of all or substantially all of the assets of the Company (a
"Business  Combination"),  in  each  case,  unless,  following  such  Business
Combination,  (i) all or substantially all of the individuals and entities who
were  the  beneficial  owners, respectively, of the Outstanding Company Common
Stock  and  Outstanding  Company  Voting  Securities immediately prior to such
Business Combination beneficially own, directly or indirectly, more than fifty
percent  (50%)  of,  respectively, the then outstanding shares of common stock
and  the  combined  voting  power  of  the  then outstanding voting securities
entitled  to  vote generally in the election of directors, as the case may be,
of  the  corporation  resulting  from  such  Business  Combination (including,
without  limitation,  a corporation which as a result of such transaction owns
the  Company  or  all  or  substantially  all  of  the Company's assets either
directly  or  through  one  or  more  subsidiaries)  in substantially the same
proportions as their ownership, immediately prior to such Business Combination
of  the  Outstanding  Company  Common  Stock  and  Outstanding  Company Voting
Securities,  as  the  case  may  be, (ii) no Person (excluding any corporation
resulting  from  such  Business  Combination  or any employee benefit plan (or
related trust) of the Company or such corporation resulting from such Business
Combination)  beneficially  owns, directly or indirectly, twenty percent (20%)
or  more  of, respectively, the then outstanding shares of common stock of the
corporation  resulting  from  such Business Combination or the combined voting
power  of the then outstanding voting securities of such corporation except to
the  extent that such ownership existed prior to the Business Combination, and
(iii)  at  least  a  majority  of the members of the board of directors of the
corporation  resulting  from  such  Business  Combination  were members of the
Incumbent  Board  at the time of the execution of the initial agreement, or of
the  action  of  the  Board,  providing  for  such  Business  Combination;  or
     (d)          Approval  by  the  stockholders of the Company of a complete
liquidation  or  dissolution  of  the  Company.
     2.5          "CODE"  means the Internal Revenue Code of 1986, as amended.
     2.6         "COMMITTEE" means a committee of two (2) or more individuals,
appointed  by  the Board to administer the Plan, pursuant to Article 3 herein.
     2.7          "COMPANY" means The Dial Corporation, a Delaware corporation
(including  any  and  all  Subsidiaries),  and  any  successor  thereto.
     2.8         "COVERED EMPLOYEE" means a Participant who, as of the date of
payout  of  a  Final  Award,  is  one  of the group of "covered employees," as
defined  in  the  Regulations  promulgated  under  Code Section 162(m), or any
successor  statute.
     2.9          "DISABILITY"  means  a  disability  as  determined under the
disability  plan  of  the Company or Subsidiary applicable to the Participant.
     2.10       "EFFECTIVE DATE" means the date the Plan becomes effective, as
set  forth  in  Section  1.1  herein.
     2.11     "EMPLOYEE" means a nonunion, full-time, salaried employee of the
Company.  The  plan  excludes  any  employees  on a sales incentivevs plan and
temporary  employees.
     2.12         "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended  from  time  to  time,  or  any  successor  act  thereto.
     2.13       "FINAL AWARD" means the actual award earned during a Plan Year
by a Participant, as determined by the Committee following the end of the Plan
Year.
     2.14     "PARTICIPANT" means an Employee who is actively participating in
the  Plan.
     2.15      "PLAN" means The Dial Corporation Annual Incentive Plan, as set
forth  herein.
     2.16          "PLAN  YEAR"  means  the  Company's  fiscal  year.
     2.17     "RETIREMENT" shall have the meaning ascribed to such term in the
Company's  tax-qualified  retirement  pension  plan.
     2.18       "SUBSIDIARY" means any corporation (other than the Company) in
which  the  Company or a Subsidiary of the Company owns fifty percent (50%) or
more  of  the  total  combined  voting  power  of  all  classes  of  stock.
     2.19       "TARGET AWARD" means the award to be paid to Participants when
the  Company  meets  "targeted"  performance  results,  as  established by the
Committee.
     2.20      "ACTUAL ANNUAL EARNINGS" means the actual earnings that will be
used  to  calculate  the  final  award.
Article  3.  Administration
     3.1        THE COMMITTEE. The Plan shall initially be administered by the
Executive  Compensation  Committee  of the Board. Subject to the terms of this
Plan,  the Board may appoint a successor Committee to administer the Plan. The
members  of  the  Committee  shall  be  appointed  by,  and shall serve at the
discretion  of,  the  Board.
     3.2        AUTHORITY OF THE COMMITTEE. Except as limited by law or by the
Certificate  of  Incorporation  or  Bylaws  of the Company, and subject to the
provisions herein, the Committee shall have full power to select Employees who
shall  participate  in the Plan; determine the size and types of Target Awards
and  Final  Awards;  determine  the terms and conditions of Target Awards in a
manner  consistent  with  the  Plan;  construe  and interpret the Plan and any
agreement  or  instrument  entered  into  under the Plan; establish, amend, or
waive rules and regulations for the Plan's administration; and (subject to the
provisions  of  Article  8  herein)  amend  the  terms  and  conditions of any
outstanding  Target  Award  to the extent such terms and conditions are within
the  discretion  of  the  Committee  as  provided  in  the  Plan. Further, the
Committee  shall  make  all  other  determinations  which  may be necessary or
advisable  for  the  administration  of  the  Plan.  As  permitted by law, the
Committee  may  delegate  its  authorities  as  identified  hereunder.
     3.3          DECISIONS  BINDING.  All determinations and decisions of the
Committee  as  to  any  disputed  question  arising  under the Plan, including
questions  of  construction  and  interpretation, shall be final, binding, and
conclusive  upon  all  parties.

<PAGE>
     3.4       INDEMNIFICATION. Each person who is or shall have been a member
of  the  Committee, or of the Board, shall be indemnified and held harmless by
the Company against and from any loss, cost, liability, or expense that may be
imposed  upon  or  reasonably  incurred  by  him  or her in connection with or
resulting  from  any claim, action, suit, or proceeding to which he or she may
be  a  party,  or  in  which he or she may be involved by reason of any action
taken  or  failure  to  act  under  the Plan, and against and from any and all
amounts paid by him or her in settlement thereof, with the Company's approval,
or  paid  by  him  or  her in satisfaction of any judgment in any such action,
suit,  or  proceeding  against  him  or her, provided he or she shall give the
Company  an  opportunity,  at  its  own expense, to handle and defend the same
before  he or she undertakes to handle and defend it on his or her own behalf.
     The  foregoing  right  of  indemnification  shall not be exclusive of any
other  rights  of  indemnification to which such persons may be entitled under
the  Company's  Certificate of Incorporation or Bylaws, as a matter of law, or
otherwise,  or  any  power that the Company may have to indemnify them or hold
them  harmless.
Article  4.  Eligibility  and  Participation
     4.1        ELIGIBILITY. Employees as defined in 2.11 shall be eligible to
participate  in  the  Plan.
     4.2          PARTICIPATION. Participation in the Plan shall be determined
annually by the Committee. Employees who are chosen to participate in the Plan
in  any given Plan Year shall be so notified in writing, and shall be apprised
of  the  performance  measure(s),  performance  goal(s),  and  related  Award
Opportunities  for  the  relevant  Plan  Year,  as  soon  as  is  practicable.
     4.3      PARTIAL PLAN YEAR PARTICIPATION. Except as provided in Article 8
herein,  an  Employee  who becomes eligible after the beginning of a Plan Year
may  participate  in  the  Plan  on  a  prorata  basis for that Plan Year. The
Committee,  in  its  sole  discretion,  retains the right to prohibit or allow
participation  in  the  initial  Plan  Year  of  eligibility  for  any  of the
aforementioned  Employees.
     4.4       NO RIGHT TO PARTICIPATE. No Participant or other Employee shall
at  any time have a right to be selected for participation in the Plan for any
Plan  Year,  despite  having  previously  participated  in  the  Plan.
Article  5.  Award  Determination
      5.1          PERFORMANCE  MEASURES  AND  PERFORMANCE GOALS. Prior to the
beginning  of  each  Plan  Year,  or  as  soon  as practicable thereafter, the
Committee  shall  select  performance measures and shall establish performance
goals  for  that  Plan  Year.  Except  as  provided  in  Article 8 herein, the
performance  measures  may  be  based  on  any combination of corporate and/or
individual  goals.
     The  Committee  may establish one or more performance measures which must
be  achieved  for  any  Participant to receive any portion of his or her Final
Award  payment  for  that  Plan  Year.
     5.2         TARGET AWARD. Prior to the beginning of each Plan Year, or as
soon  as  practicable  thereafter,  the Committee shall establish, in writing,
Target  Awards  which  correspond  to  various  levels  of  achievement of the
preestablished  performance  goals. Except as provided in Article 8 herein, in
the  event  a  Participant  changes  job  levels  during  a  Plan  Year,  the
Participant's  Target  Award  may be adjusted to reflect the amount of time at
each  job  level  during  the  Plan  Year.
     5.3          ADJUSTMENT  OF  PERFORMANCE  GOALS  AND  TARGET  AWARD. Once
established,  performance  goals normally shall not be changed during the Plan
Year.  However,  except  as  provided  in  Article  8 herein, if the Committee
determines  that  external  changes or other unanticipated business conditions
have  materially  affected  the  fairness of the goals, then the Committee may
approve  appropriate  adjustments to the performance goals (either up or down)
during  the  Plan  Year  as  such goals apply to the Target Award of specified
Participants. In addition, the Committee shall have the authority to reduce or
eliminate  the  Final  Award  determinations,  based  upon  any  objective  or
subjective  criteria  it  deems  appropriate.
     Notwithstanding  any  other  provision  of this Plan, in the event of any
change  in  corporate  capitalization,  such  as a stock split, or a corporate
transaction,  such  as  any  merger,  consolidation,  separation,  including a
spin-off,  or  other  distribution  of  stock  or property of the Company, any
reorganization (whether or not such reorganization comes within the definition
of  such  term in Code Section 368), or any partial or complete liquidation of
the  Company,  such  adjustment  shall  be made in the Target Award and/or the
performance  measures or performance goals related to then-current performance
periods,  as  may  be  determined  to  be  appropriate  and  equitable  by the
Committee,  in  its  sole  discretion,  to  prevent dilution or enlargement of
rights;  provided,  however,  that  subject  to  Article  8  herein,  any such
adjustment  shall  not be made if it would eliminate the ability of the Target
Award  held  by  Covered  Employees  to  qualify  for  the "performance-based"
exception  under  Code  Section  162(m).

     5.4       FINAL AWARD DETERMINATIONS. At the end of each Plan Year, Final
Awards  shall be computed for each Participant as determined by the Committee.
Subject  to  the terms of Article 8 herein, Final Award amounts may vary above
or  below  the  Target  Award,  based  on  the  level  of  achievement  of the
pre-established  corporate  and/or  divisional  performance  goals.
     5.5     AWARD LIMIT. The Committee may establish guidelines governing the
maximum  Final  Awards  that  may  be  earned  by  Participants (either in the
aggregate,  by  Employee class, or among individual Participants) in each Plan
Year. The guidelines may be expressed as a percentage of Company-wide goals or
financial measures, or such other measures as the Committee shall from time to
time  determine;  provided, however, that the maximum payout with respect to a
Final  Award  payable to any one Participant in connection with performance in
any  one  Plan  Year  shall  be  two  million  dollars  ($2,000,000).
     5.6          THRESHOLD LEVELS OF PERFORMANCE. The Committee may establish
minimum  levels  of  performance  goal  achievement, below which no payouts of
Final  Awards  shall  be  made  to  any  Participant.
Article  6.  Payment  of  Final  Awards
     6.1     FORM AND TIMING OF PAYMENT. Unless a deferral election is made by
a  Participant  pursuant to Section 6.2 herein, each Participant's Final Award
shall  be  paid in cash, in one lump sum, within forty-five (45) calendar days
after  the  end  of  each  Plan  Year.
     6.2         DEFERRAL OF FINAL AWARD PAYOUTS. The Committee may permit (or
require,  if  necessary,  to  preserve  full  deductibility under Code Section
162(m))  a  Participant  to defer such Participant's receipt of the payment of
cash  that  would  otherwise be due pursuant to his or her Final Award. If any
such  deferral  election is required or permitted, the Committee shall, in its
sole  discretion,  establish  rules and procedures for such payment deferrals.
     6.2     UNSECURED INTEREST. No participant or any other party claiming an
interest  in  amounts earned under the Plan shall have any interest whatsoever
in  any specific asset of the Company. To the extent that any party acquires a
right  to  receive  payments under the Plan, such right shall be equivalent to
that  of  an  unsecured  general  creditor  of  the  Company.
Article  7.  Termination  of  Employment
     7.1          TERMINATION  OF  EMPLOYMENT  DUE  TO  DEATH,  DISABILITY, OR
RETIREMENT. In the event a Participant's employment is terminated by reason of
death,  Disability,  or  Retirement,  the Final Award determined in accordance
with  Section  5.4  herein  shall be reduced to reflect participation prior to
termination  only.  The  reduced award shall be determined by multiplying said
Final  Award  by  a  fraction; the numerator of which is the number of days of
employment  in  the  Plan Year through the date of employment termination, and
the  denominator  of which is three hundred sixty-five (365). In the case of a
Participant's  Disability,  the employment termination shall be deemed to have
occurred  on  the  date  that  the  Committee  determines  the  definition  of
Disability  to  have  been  satisfied.
     The  Final  Award  thus determined shall be paid within seventy-five (75)
calendar  days  following  the  end  of  the  Plan  Year  in  which employment
termination  occurs.
     7.2          TERMINATION  OF EMPLOYMENT FOR OTHER REASONS. In the event a
Participant's  employment  is  terminated  for  any  reason  other than death,
Disability,  or  Retirement  (of which the Committee shall be the sole judge),
all  of  the  Participant's  rights to a Final Award for the Plan Year then in
progress  shall  be  forfeited. However, except in the event of an involuntary
employment  termination  for Cause, the Committee, in its sole discretion, may
pay a prorated award for the portion of the Plan Year that the Participant was
employed  by  the  Company,  computed  as  determined  by  the  Committee.
Article  8.  Covered  Employees
     8.1          APPLICABILITY OF ARTICLE 8. The provisions of this Article 8
shall  apply  only  to  Covered Employees. In the event of any inconsistencies
between  this  Article  8  and  the  other  Plan provisions as they pertain to
Covered  Employees,  the  provisions  of  this  Article  8  shall  control.
     8.2     ESTABLISHMENT OF TARGET AWARDS. Except as provided in Section 8.8
herein,  the  Target  Awards  for  Covered Employees shall be established as a
percentage  of  each Covered Employee's Base Salary (as defined below). Within
ninety  (90)  days  after the beginning of each Plan Year, the Committee shall
establish,  in writing, various levels of Final Awards which will be paid with
respect  to  specified  levels of attainment of the preestablished performance
goals.
     8.4     COMPONENTS OF TARGET AWARDS. Each Covered Employee's Target Award
shall  be  based  on:  (a) the potential Final Awards corresponding to various
levels of achievement of the pre-established performance goals, as established
by the Committee; and (b) Company and business unit performance in relation to
the  pre-established  performance  goals.
     Except  as provided in Section 8.8 herein, performance measures which may
serve  as  determinants  of  Covered  Employees'  Award Opportunities shall be
limited  to  one  or  more  of  the  following:  operating margin (including a
definition  such  as  earnings  before  interest  and  taxes  divided  by  net
revenues),  net revenue growth, asset turnover (including a definition such as
revenue  divided  by  average  total  assets),  cash flow, earnings per share,
economic  value  added, cash-flow return on investment, expenses, gross or net
margin,  increase in stock price, inventory turnover, market share, net income
(before  or  after  taxes),  return  on  assets,  return  on equity, return on
investment,  return  on  sales,  revenue,  and total shareholder return. These
performance  measures may be applied singly or in tandem, and may be linked to
Companywide  performance,  business  unit  performance,  or  both.
     8.5      NO MID-YEAR CHANGE IN AWARD OPPORTUNITIES. Except as provided in
Section  8.8  herein,  each  Covered  Employee's  Final  Award  shall be based
exclusively  on  the Target Award levels established by the Committee pursuant
to  Section  8.2  herein.
     8.6     NONADJUSTMENT OF PERFORMANCE GOALS. Except as provided in Section
8.8  herein,  performance  goals  shall  not  be  changed  following  their
establishment,  and  Covered  Employees  shall not receive any payout when the
minimum  company/corporation  performance  goals  are  not  met  or  exceeded.
     8.7      INDIVIDUAL PERFORMANCE EVALUATION AND DISCRETIONARY ADJUSTMENTS.
Except  as  provided  in  Section  8.8  herein,  subjective  evaluations  of
performance  shall  not  be  applied  to  increase  Final Awards. However, the
Committee shall have the discretion to decrease or eliminate the amount of the
Final  Award  otherwise  payable  to  a  Covered  Employee.
     8.8        POSSIBLE MODIFICATIONS. If, on the advice of the Company's tax
counsel, the Committee determines that Code Section 162(m) and the Regulations
thereunder  will not adversely affect the deductibility for federal income tax
purposes  of  any  amount paid under the Plan by permitting greater discretion
and/or  flexibility with respect to Target Awards granted to Covered Employees
pursuant  to  this  Article 8, then the Committee may, in its sole discretion,
apply  such  greater discretion and/or flexibility to such Target Awards as is
consistent  with the terms of this Plan, and without regard to the restrictive
provisions  of  this  Article  8.
     Without  limiting  the  generality  of  the foregoing, in the event it is
determined  that  the  Committee  may make adjustments to performance goals to
reflect  the  impact  of  events  that  are  extraordinary and/or nonrecurring
without  precluding  compliance with Code Section 162(m), such adjustments may
be  made.  Further,  in determining the degree to which performance goals have
been  satisfied  in  any  year,  the  Committee  shall disregard the impact of
accounting  changes  made  by  the  Financial Accounting Standards Board which
become  effective  after  the  performance  goals  for  such  year  have  been
established.
     In  the  event the Committee determines that compliance with Code Section
162(m)  is  not  desired  with  respect  to any Target Awards granted or to be
granted  under  the Plan, then compliance with Code Section 162(m) will not be
required  (for  example,  if  such  a  determination  is made, the performance
measures  specified in Section 8.4 herein need not be the only determinants of
Final  Awards,  and subjective discretion may be applied to increase the Final
Awards  of Covered Employees). In addition, in the event that changes are made
to Code Section 162(m) to permit greater flexibility with respect to any Award
Opportunities  under  the  Plan, the Committee may, subject to this Article 8,
make  any  adjustments  it  deems  appropriate.

Article  9.  Rights  of  Participants
     9.1      EMPLOYMENT. Nothing in the Plan shall interfere with or limit in
any  way the right of the Company to terminate any Participant's employment at
any  time, nor confer upon any Participant any right to continue in the employ
of  the  Company.
     9.2        NONTRANSFERABILITY. No right or interest of any Participant in
the  Plan  shall  be  assignable  or  transferable,  or  subject  to any lien,
directly,  by  operation  of  law or otherwise, including, but not limited to,
execution,  levy,  garnishment,  attachment,  pledge,  and  bankruptcy.
Article  10.  Beneficiary  Designation
     Each  Participant  under  the  Plan  may,  from  time  to  time, name any
beneficiary  or  beneficiaries (who may be named contingently or successively)
to  whom  any benefit under the Plan is to be paid in case of his or her death
before  he  or  she receives any or all of such benefit. Each designation will
revoke  all  prior  designations  by  the same Participant, shall be in a form
prescribed  by  the  Committee,  and  will be effective only when filed by the
Participant  in  writing with the Committee during his or her lifetime. In the
absence  of  any  such  designation,  benefits  remaining  unpaid  at  the
Participant's  death  shall  be  paid  to  the  Participant's  estate.

<PAGE>
Article  11.  Change  in  Control
     In  the  event of a Change in Control, each Participant shall be entitled
to  a  pro  rata  payment  of his or her Target Award for the Plan Year during
which  such  Change  in  Control occurs. The Final Award deemed earned by each
Participant  in  such  year  shall equal the greater of: (i) the Participant's
Target Award for such year; or (ii) the estimated actual performance as of the
date  of  the  Change  in  Control,  projected  to  the  end  of such year, as
determined  by  the  Compensation  Committee.  The proration applicable to the
Target  Awards  in  the  year  of a Change in Control shall be determined as a
function  of  the  number  of days within the Plan Year prior to the effective
date  of the Change in Control, in relation to three hundred sixty-five (365).
Such  amount shall be paid in cash to each Participant within thirty (30) days
after  the  effective  date  of  the  Change  in  Control.
Article  12.  Amendments
     The  Committee,  in  its sole discretion, without notice, at any time and
from time to time, may modify or amend, in whole or in part, any or all of the
provisions  of  the  Plan,  or  suspend  or  terminate  it entirely; provided,
however, that no such modification, amendment, suspension, or termination may,
without the consent of a Participant (or his or her beneficiary in the case of
the  death  of  the Participant), materially reduce the right of a Participant
(or  his  or  her beneficiary as the case may be) to a payment or distribution
hereunder  to  which  he  or  she  is  entitled.
Article  13.  Miscellaneous
     13.1      GOVERNING LAW. The Plan, and all agreements hereunder, shall be
governed  by  and  construed  in  accordance  with  the  laws  of the state of
Delaware.
     13.2        WITHHOLDING TAXES. The Company shall have the right to deduct
from  all  payments under the Plan any Federal, state, or local taxes required
by  law  to  be  withheld  with  respect  to  such  payments.
     13.3          GENDER  AND NUMBER. Except where otherwise indicated by the
context,  any  masculine term used herein also shall include the feminine; the
plural  shall include the singular, and the singular shall include the plural.
     13.4        SEVERABILITY. In the event any provision of the Plan shall be
held illegal or invalid for any reason, the illegality or invalidity shall not
affect  the  remaining  parts of the Plan, and the Plan shall be construed and
enforced  as  if  the  illegal  or  invalid  provision  had not been included.
     13.5       COSTS OF THE PLAN. All costs of implementing and administering
the  Plan  shall  be  borne  by  the  Company.
     13.6      SUCCESSORS. All obligations of the Company under the Plan shall
be  binding  upon  and  inure  to the benefit of any successor to the Company,
whether  the existence of such successor is the result of a direct or indirect
purchase,  merger, consolidation, or otherwise, of all or substantially all of
the  business  and/or  assets  of  the  Company.




                             THE DIAL CORPORATION
                EXHIBIT 11-COMPUTATION OF EARNINGS PER SHARE*
                     (000 omitted, except per share data)
<TABLE>

<CAPTION>


                                                            1996
                                                           -------
<S>                                                        <C>

PRIMARY:
    Income before cumulative effect of accounting changes  $29,912
    Cumulative effect of accounting changes
    Net Income                                             $29,912
                                                           -------

Weighted average shares outstanding                         90,974

Primary earnings per share:
    Income before cumulative effect of accounting change   $  0.33
    Cumulative effect of accounting changes
    Net Income per share                                   $  0.33
                                                           -------

FULLY DILUTED:
    Income before cumulative effect of accounting changes  $29,912
    Cumulative effect of accounting changes
    Net Income                                             $29,912
                                                           -------

Weighted average shares outstanding                         90,974
    Incremental shares under stock option plans                 42
                                                           -------
    Adjusted weighted average shares outstanding            91,016
                                                           -------

Fully diluted earnings per share:
    Income before cumulative effect of accounting changes  $  0.33
    Cumulative effect of accounting changes
    Net Income per share                                   $  0.33
                                                           -------
</TABLE>



*Per share data is not presented on a historical basis because the Company was
not  a  publicly-held company during the periods presented.  Income (loss) per
share  is  presented as pro forma information for 1996 as the Company's common
shares  were  not  publicly-traded  until  August  15, 1996.  Accordingly, the
calculation  of  income  (loss)  per  share assumes that the common shares and
common  share  equivalents  were  outstanding for the entire period presented.




                                     
EXHIBIT  13.
<TABLE>

<CAPTION>

                              SELECTED  FINANCIAL AND OTHER DATA
    (000 OMITTED, EXCEPT  PER SHARE DATA, NUMBER OF EMPLOYEES AND  SHAREHOLDERS OF RECORD)


<S>                              <C>         <C>          <C>         <C>          <C>

YEAR ENDED                       Dec. 28     Dec. 30      Dec. 31     Dec. 25      Dec. 26
                                   1996        1995         1994        1993         1992 
OPERATIONS
Net sales                        $1,406,400  $1,365,290   $1,511,362  $1,420,173   $1,275,447 
Operating income (loss) (1)          70,397     (23,656)     160,008     139,213      118,616 
Net income (loss) (1) (2)            29,912     (27,489)      91,072      84,181       31,068 
Net income (loss)
   per share (3)                 $     0.33
Average outstanding
   common and equivalent
   shares (3)                        90,974
Dividends declared per common
   share (3)                     $     0.16

FINANCIAL POSITION AT YEAR END
Total assets                     $  866,126  $  798,405   $  887,373  $  857,516   $  685,266 
Total debt                          269,515       3,320        3,510       6,063       31,502 
Working capital                      41,107      45,663       56,188     (10,177)     (50,790)
Parent investment and
    advances                                    496,230      555,703     502,199      350,799 
Common stock and other equity       140,657

OTHER DATA
Depreciation and amortization        30,533      29,118       34,910      33,583       31,542 
Capital expenditures                 49,468      27,214       37,471      40,605       45,508 
Number of employees (end of
   year)                              2,812       3,985        3,995       4,000        4,197 
Number of employees (average)         3,125       3,992        3,983       4,121        4,186 
Shareholders of record               64,867
</TABLE>



(1)    After deducting restructuring charges and asset write-downs and spinoff
transaction  costs  of $60,000,000 ($36,435,000 after tax)  or $0.40 per share
in  1996  and  after deducting  restructuring charges and asset write-downs of
$156,000,000  ($94,900,000  after  tax)  in    1995.  Also,  after  deducting
$6,800,000  ($4,310,000  after  tax)  in  1992  for increased ongoing expenses
resulting  from  the  adoption  of Statement of Financial Accounting Standards
("SFAS")  No.  106,  "Employers'  Accounting for Postretirement Benefits Other
Than  Pensions,"  effective  as  of  January    1,  1992.

(2)  Cumulative  effect  of  change  in  accounting  principle  amounted  to
$43,433,000  in  1992  from  initial  application  of  SFAS  No.  106.

(3)    Per share information is not presented for 1995 and prior years because
the  Company was not a publicly held company during such years.  Income (loss)
per share is presented for 1996, as the Company's common shares were issued on
August  15, 1996.  The calculation of income (loss) per share assumes that the
common  shares  and  common  share equivalents were outstanding for the entire
year.


                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION

BACKGROUND

The  Dial  Corporation  (the  "Company") is a leading producer and marketer of
personal  care,  detergent,  air  freshener  and  shelf-stable  food products.
Prior  to August 15, 1996, its consumer products business was conducted by The
Dial  Corp  ("the  Former  Parent") (now named Viad Corp) directly and through
certain  of  its  subsidiaries.    On that date, The Dial Corp contributed its
consumer  products business to the Company and distributed ("the Distribution"
or  "the  spinoff")  to the holders of its common stock all of the outstanding
common  stock  of  the  Company,  creating a new, independent, publicly traded
company.   A complete description of the Distribution is included in Form 10/A
(Amendment  No.  2),  declared  effective  by  the  Securities  and  Exchange
Commission  on  July  30,  1996.      All  references  to the Company refer to
operations  of the consumer products business conducted by The Dial Corp prior
to  August  15,  1996,  and  by  The Dial Corporation, the independent company
created  by  the  Distribution,  thereafter.

FINANCIAL  CONDITION

In the third quarter of 1996, the Company announced an administrative and line
of  business  reorganization  to  streamline its management and administrative
organization,  eliminate  approximately  250  positions, sell or discontinue a
number  of underperforming brands and exit the current corporate headquarters.
The  Company  recorded  restructuring  charges  and  asset write-downs of  $55
million  ($33.6  million after tax) in the third quarter of 1996 for severance
costs,  discontinuance  of  product  lines    and  building  exit  costs.
Approximately  $27.9  million  of  the  charge  related to inventories and was
included  in cost of products sold.  Approximately $15 million in reserves for
such  costs  remained at December 28, 1996.  These reserves are believed to be
adequate  and will be paid utilizing cash flow from operations.    The Company
estimates  that  the  1996 administrative reorganization will save the Company
approximately  $40  million  annually.

In  the  third quarter of 1995, the Company recorded restructuring charges and
asset  write-downs totaling $156 million  ($94.9 million after tax) to provide
for  a  business-based  reorganization  through  plant  closings,  work  force
reductions  and elimination of certain products.  The charges provided for the
closing  of  six  plants  (Clearing,  Illinois;  Burlington, Iowa; Auburndale,
Florida;  Omaha,  Nebraska; Memphis, Tennessee; and New Berlin, Wisconsin) and
the reduction of the work force by approximately 700 people, substantially all
of  whom were based in the plants that were closed. All six plants were closed
by  September 28, 1996.   Approximately $20.4 million of the charge related to
inventories  and  was  included  in cost of products sold.   Approximately $20
million  in  reserves  for  environmental  costs  and other plant post-closing
expenses  remained  at  December  28,  1996.  Such reserves are believed to be
adequate  and  are  expected  to  be paid utilizing cash flow from operations.

LIQUIDITY  AND  CAPITAL  RESOURCES

Cash flows from operating activities were $99.5 million in 1996, $90.3 million
in  1995 and $85.2 million in 1994, while capital expenditures for those years
were  $49.5  million,  $27.2  million and $37.5 million, respectively.   As of
December  28, 1996, there were no material contractual commitments for capital
expenditures.

The  Company's  capital  expenditures  generally  have  been  for  necessary
replacement  of  equipment  and for the expansion of capacity in manufacturing
facilities.    The  Company  intends  to    increase  the  amount  of  capital
expenditures  in 1997 and future years.  Capital spending is expected to shift
to  equipment  and    information systems that provide opportunities to reduce
manufacturing,  logistic  and  administrative  costs.  However, such plans are
dependent  on  the  availability  of  funds,  as well as the identification of
projects  with  sufficient returns.  As a result, there can be no assurance as
to  the  quantity  and  the  type  of  capital  spending  in  the  future.

The  Company's  financing  plan includes the sale of receivables to accelerate
cash flow.  Receivables sold but not yet collected under this plan at December
28,  1996,  and  December  30,  1995,  were  $74.9  million and $76.7 million,
respectively.

In conjunction with the strategy of the Company to expand its business through
internal  growth or acquisitions,  the Company is planning  an equity offering
of at least  $100 million during  1997.  The  Company anticipates the proceeds 
will be  used to pay down long-term debt, fund  capital  additions or  fund an 
acquisition of a business  or businesses.   However,  such  a  transaction  is 
dependent  upon   stock   market   conditions,  the  economy,  the   Company's 
performance,  acquisition  prospects and other factors. As a result, there can 
be no assurance when or in what form such a transaction will  occur.

For  the  foreseeable  future,  the  Company  believes  that cash generated by
operating  activities  will be sufficient to finance its capital expenditures,
pay  dividends  on  common stock and provide working capital for sales growth.
In  addition, the Company has available as of December 28, 1996, approximately
$80.5  million  under  its  long-term  credit  agreement for general corporate
purposes.

The Company intends to vacate its corporate headquarters in the Viad Tower and
move  to more economical office space in Scottsdale, Arizona,  during mid-year
1997.      The Company has  10 years remaining on the lease for the Viad Tower
space,  which  commits  the  Company  to  payments of approximately $2,676,000
annually  through  2006.      The  Company is actively marketing the space for
sublease.      Estimated  losses  on  this  lease  were  provided  for in  the
restructuring  charges  and asset write-downs recorded in the third quarter of
1996.

As  of  December 28, 1996, the Company had approximately $125.3 million in net
deferred  tax  benefits,  which  the  Company believes are fully realizable in
future  years.    The realization of such benefits will require average annual
taxable  income  of  approximately  $20.9 million over the next 15 years.  The
Company's  average  income  before  income taxes over the last three years was
approximately  $47.6  million.

RESULTS  OF  OPERATIONS

Basis  of  Management's  Discussion  and  Analysis

In  the  line  of  business  reorganization undertaken in the third quarter of
1996,  the  Company identified certain products and lines of business on which
it  intends  to  focus  the  resources  of the Company.  These businesses  are
retail branded products carrying the Dial, Purex, Renuzit and Armour names, as
well  as  the  Company's  international  line of business.  These products and
lines  of  business  were  identified  on  the  basis  of their profitability,
strength  in the marketplace and potential for growth.   The Company considers
these  products and lines of business to be its "core" business.  Accordingly,
the Company's plan is that all products and lines of business  outside of this
identified  core    will   be discontinued, sold or managed  to maximize their
near-term  cash  flow.

COMPARISON  OF  1996  WITH  1995

Revenues  for 1996 were $1,406.4 million, an increase of $41.1 million (or 3%)
over  1995 revenues of $1,365.3 million.   Operating income for 1996 was $70.4
million, an increase of approximately $94 million over the 1995 operating loss
of  $23.7  million.    Included  in  operating  income  for  1996 and 1995 are
restructuring  charges,  inventory  and other asset write-downs of $55 million
and  $156  million,  respectively.   Operating income before restructuring and
other  charges  for  1996 was $125.4 million, which was $6.9 million less than
1995  operating  income  before  restructuring  and  other  charges  of $132.3
million.    The following discussion of operating results excludes the effects
of  the  restructuring  and  other  charges  recorded  in  1996  and  1995.

The  Company's core business experienced revenue growth of 8.3%, driven by the
strong  performance  of Renuzit (up 47.9% over 1995), Dial (up 15% over 1995),
Armour  (up  14.5%  over  1995)  and  international  (up  29.5%  over  1995).

The  increases  in  revenues  on  these  businesses were driven by new product
introductions   (primarily, Renuzit Candles and the Dial Ultra Skin Care line)
and overall increases in marketplace consumption.  These increases were offset
by  a decline in Purex revenues of 9.6% as a result of the 15% price reduction
on  detergent  products  initiated  in  the  first quarter of 1996.  Consumers
responded  favorably to the new lower prices, as Purex standard case shipments
for  1996  increased  approximately  8%.

Revenue declines in the Company's noncore businesses offset much of the growth
in  the core business.  Noncore revenues in 1996 of approximately $152 million
declined  approximately  $46 million (or 23%) from 1995 levels.  Approximately
$41  million  of  this decline was from products that are  being discontinued.
The  Company  expects  that  revenues from noncore businesses will continue to
decline  over  the next 12 months.  The operating loss from noncore businesses
in 1996 was $20.2 million, which was $8.4 million more than the operating loss
on  noncore  businesses  in  1995.

Gross    profits  declined $2.3 million, from $656.1 million in 1995 to $653.8
million  in  1996.    Included  in  cost of products sold in 1996 and 1995 are
charges for the write-down of discontinued product inventories associated with
the product line and  line of business reorganizations in those years of $27.9
million  and  $20.4  million,  respectively.    Excluding those charges, gross
profit  margins  declined from 49.6% in 1995 to 48.5% in 1996.  The decline in
the gross profit percentage is  comprised of a 2.6% decline as a result of the
Purex  price  reduction  initiative,  offset by a 1.5% improvement in  cost of
products sold.    The improvement in cost of products sold was driven by lower
costs  resulting  from  the 1995 manufacturing restructuring and  efficiencies
from  greater  production  volumes  resulting  from  increased  sales.

Selling,  general  and administrative expenses were $556.3 million in 1996, an
increase  of  $12.1 million (or 2.2%) over 1995 levels.  The increase  was the
result  of  increases  in  marketing  and selling expenses of $8.5 million and
administrative  costs  of  $3.6  million.

The  increase  in  marketing  and  selling  expenses  resulted  from increased
marketing  support  of approximately $27 million for existing Dial and Renuzit
branded  products  and introductory marketing expenditures supporting  Renuzit
Candles  and  the  Dial  Ultra  Skin Care line. These increases were offset by
lower  trade  promotion  expenditures  of  $24 million on Purex, which were no
longer  necessary    as  a  result  of  the price reduction taken in the first
quarter  of  1996.     The remainder of the increases in selling and marketing
expenses  was caused by higher selling expenses as a result of the increase in
sales  volume  due  to  the  new  product  introductions.

The  majority  of the increase in general and administrative expenses reflects
incremental  costs  associated with being a public company.  These incremental
costs  were    incurred for only the portion of the year immediately preceding
and  subsequent  to the Distribution.  Had such costs been incurred for a full
year,  an  additional  $3.6  million  in  expense  would  have  been recorded.

Interest  expense  decreased  $5.4 million in 1996 compared to 1995, resulting
from  lower  interest-bearing  advances  to the Company from its Former Parent
company.     This decrease was offset by a $2.9 million increase in  accretion
costs  related  to Armour employee benefit liabilities assumed from the Former
Parent  company.

The  effective  tax rate for 1996 was approximately 29.5%, down from 41.5% for
the  comparable  period  in  1995.   The decrease in the effective rate is the
result  of a one-time tax benefit of $4 million (9.5%) recognized in 1996 from
the  revaluation  of  the Company's deferred tax benefits for the higher state
tax rate that the Company will incur after the spinoff.  In addition,  in 1996
the Company had income from certain  foreign operations,  which is not subject
to    taxation.

The  sustainable combined federal and state effective income tax rate for 1997
is  expected  to  approximate  39%.

COMPARISON  OF  1995  WITH  1994

Revenues of $1.4 billion in 1995 were down $146.1 million or 10% from those of
1994.  The  revenue  decrease was due to the completion of the 1995 program to
effect  reductions  of  trade customers' inventories. This initiative, coupled
with  more  rapid  replenishment  as  consumers  purchase the products off the
shelf,  addresses  the  retailers'  increased  emphasis  on efficient consumer
response.  In  addition,  a  sales  shortfall  of  $54.1 million in the fourth
quarter  of  1995  resulted  from  a  softness in orders due to the effects of
reduced  promotional  programs  in  connection  with  the 1995 trade inventory
reduction  initiative,  as  well as certain orders received late in the fourth
quarter that were deferred and shipped in the first quarter of 1996 to achieve
efficiency in  the  distribution network. A planned reduction of microwaveable
meals  volume  and  other discontinued low margin products also contributed to
the  variance.

The  Company  reported  an  operating  loss  of $23.7 million for 1995, versus
operating  income   of $160 million  for 1994.  Included in the operating loss
for  1995  are  restructuring,  discontinued  inventories  and  other  asset
write-downs    of  $156  million.    Operating  income  for  1995,  excluding
restructuring,  discontinued  inventories  and  other  asset  write-downs, was
$132.3 million.  On the same basis, operating margins declined to 9.7% in 1995
from  10.6%  in 1994, as the effects of the volume shortfall  more than offset
the  initial cost savings from the inventory reduction program.  The following
discussion  of  operating  results  excludes  the  effect of the restructuring
charges  and  asset  write-downs  recognized  in  1995.

As  noted  above, revenues in 1995 declined approximately 10% from 1994 levels
as a result of the trade inventory reduction plan.  This decline was evidenced
across  all franchises.  Dial franchise revenues declined $42.2 million, Purex
franchise revenues declined $53.7 million, Renuzit franchise revenues declined
$10.9  million,  and  Armour franchise revenues declined $43.1 million.  These
shortfalls were only partially offset by growth in the Company's international
line  of  business.  Gross  profits for 1995 (before restructuring charges and
asset  write-downs)  were  approximately  $676.5  million (49.6% of revenues),
compared  to  1994  gross  profits of $765.4 million (50.6% of revenues).  The
decline  in  gross  profit  percentage was the result of less efficient  plant
utilization  from  lower  production  volumes.

Selling,  general  and  administrative expenses were $544.2 million in 1995, a
reduction  of  $61.2 million from selling, general and administrative expenses
of $605.4 million in 1994.  Trade promotion and selling expenses for 1995 were
$35  million lower than in 1994 as a result of the lower sales volumes and the
reduction  in  trade  promotional  spending  as    part of the trade inventory
reduction  program.    General  and  administrative  expenses were $26 million
lower  in 1995 than in 1994. The decrease  resulted from aggressive reductions
in  all  administrative  categories,  such  as  headcount, consulting, travel,
incentive  payments and other discretionary items, in light of the lower sales
volumes    experienced  during  the  year.

The  increase  in  interest  expense of $10.9 million in 1995 compared to 1994
resulted  from higher interest-bearing advances to the Company from its Former
Parent  company  and  increases  in  the  prime  lending  rate.

Excluding  the effects of the restructuring charges and asset write-downs, the
1995  effective  income  tax  rate  was  38.4%    compared  to  38.3% in 1994.


- ------------------------------------------------------------------------------
SAFE  HARBOR  ACT  STATEMENT

The  Company  has  made,  and  may  continue  to make, various forward-looking
statements  with  respect  to  its  financial  position,  business  strategy,
projected  costs,  projected  savings, and plans and objectives of management.
Such  forward-looking  statements are identified by the use of forward-looking
words  or  phrases  such  as  "anticipates,"  "intends,"  "expects,"  "plans,"
"believes,"  "estimates,"  or  words  or  phrases  of  similar  import.  These
forward-looking  statements  are  subject  to numerous assumptions, risks, and
uncertainties,  and  the statements looking forward beyond 1997 are subject to
greater  uncertainty  because  of  the  increased  likelihood  of  changes  in
underlying  factors  and  assumptions.  Actual results could differ materially
from  those  anticipated  by  the  forward-looking  statements.

In  addition  to  factors  previously  disclosed  by  the  Company and factors
identified  elsewhere  herein,  the factors described in the Company's Form 10
(under  the  caption  "Risk  Factors")   could  cause actual results to differ
materially  from  such  forward-looking statements. All subsequent written and
oral forward-looking statements attributable to the Company, or persons acting
on  behalf  of  the  Company,  are  expressly  qualified  in their entirety by
reference  to  such  factors.

The  Company's  forward-looking  statements represent its judgment only on the
dates  such statements are made. By making any forward-looking statements, the
Company  assumes  no  duty  to  update  them  to  reflect  new,  changed,  or
unanticipated  events  or  circumstances.

- ------------------------------------------------------------------------------

         MANAGEMENT'S REPORT ON RESPONSIBILITY FOR FINANCIAL REPORTING

The  management  of  The Dial Corporation has the responsibility for preparing
and  assuring  the  integrity  and  objectivity  of the accompanying financial
statements  and  other  financial  information  in this report.  The financial
statements  were  prepared  using  generally  accepted  accounting  principles
consistently  applied.    The financial statements  reflect, where applicable,
management's  best  estimates  and  judgments  and  include  disclosures  and
explanations that are relevant to an understanding of the financial affairs of
the  Company.

The Company's financial statements have been audited by Deloitte & Touche LLP.
Management  has  made  available to Deloitte & Touche LLP all of the Company's
financial  records  and  other  relevant  data  and  has  made appropriate and
complete  written  and oral representations and disclosures in connection with
the  audit.

Management  has established and maintains a system of internal control that is
designed  to provide reasonable assurance that transactions are authorized and
properly  recorded,   that assets are protected and that materially inaccurate
financial  reporting  is prevented and detected.   The appropriate segregation
of  responsibilities  and careful selection of employees are components of the
system  of  internal  controls.   The internal control system is independently
monitored  and  evaluated  by an extensive and comprehensive internal auditing
program.

The  Board  of  Directors,  acting  through  its Audit Committee, oversees the
adequacy  of  the Company's internal control environment.  The Audit Committee
meets  regularly  with management representatives and, jointly and separately,
with representatives of Deloitte & Touche LLP and internal auditing management
to  review  accounting,  auditing  and  financial  reporting  matters.





\s\  Malcolm  Jozoff                    \s\  Lowell  Robertson
     Malcolm  Jozoff                         Lowell  Robertson
     Chairman,  President and                Senior Vice President  and
     Chief  Executive  Officer               Controller




                         INDEPENDENT AUDITORS' REPORT



To  the  Shareholders  and  Board  of  Directors  of  The  Dial  Corporation:

We  have  audited  the  accompanying  consolidated  balance sheets of The Dial
Corporation  as  of  December  28, 1996 and December 30, 1995, and the related
consolidated statements of operations, shareholders' equity and cash flows for
each  of  the three fiscal years in the period ended December 28, 1996.  These
financial  statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our  audits.

We  conducted  our  audits  in  accordance  with  generally  accepted auditing
standards.    Those  standards  require  that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting  the amounts and disclosures in the financial statements.  An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well as evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for  our  opinion.

In  our opinion, such consolidated financial statements present fairly, in all
material  respects,  the  financial  position  of  The  Dial Corporation as of
December 28, 1996 and December 30, 1995, and the results of its operations and
its cash flows for each of the three fiscal years in the period ended December
28,  1996  in  conformity  with  generally  accepted  accounting  principles.




\s\  Deloitte  &  Touche  LLP
     Deloitte  &  Touche  LLP
     Phoenix,  Arizona
     February  14,  1997





<TABLE>

<CAPTION>

                               THE DIAL CORPORATION
                            CONSOLIDATED BALANCE SHEET
                                   (000 omitted)

<S>                                                  <C>             <C>

                                                     December 28,    December 30,
                                                        1996            1995
                                                     --------------  -------------
ASSETS                                               
Current Assets:
  Cash and cash equivalents                          $      14,102   $       5,884
  Receivables, less allowance of $3,170 and $3,826          28,689          39,647
  Inventories                                              139,492         153,813
  Deferred income taxes                                     61,379          32,301
  Other current assets                                       4,119           3,418
                                                     --------------  -------------

     Total current assets                                  247,781         235,063

Property and equipment                                     226,551         201,076
Deferred income taxes                                       63,918          26,881
Intangibles                                                325,739         334,708
Other assets                                                 2,137             677
                                                     --------------  -------------
                                                     $     866,126   $     798,405
                                                     ==============  =============
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
  Trade accounts payable                             $      91,341   $      79,502
  Income taxes payable                                       7,188           2,765
  Other current liabilities                                108,145         107,133
                                                     --------------  -------------

     Total current liabilities                             206,674         189,400

Long-term debt                                             269,515           2,453
Pension and other benefits                                 233,306         103,137
Other liabilities                                           15,974           7,185
                                                     --------------  ------------- 
     Total liabilities                                     725,469         302,175
                                                     --------------  -------------

Commitments and contingencies (Notes L and O)

Shareholders' Equity:
  Common stock, $.01 par value, 300,000,000 shares
    authorized, 95,638,532 shares issued                       956 
  Additional capital                                       247,209 
  Retained deficit                                         (20,308)
  Unearned employee benefits                               (87,129)
  Cumulative translation adjustment                            575 
  Treasury stock, 49,399 shares held                          (646)
  Parent investment and advances                                           496,230
                                                     --------------  -------------
     Total shareholders' equity                            140,657         496,230
                                                     --------------  -------------
                                                     $     866,126   $     798,405
                                                     ==============  =============
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
<TABLE>

                              THE DIAL CORPORATION
                      STATEMENT OF CONSOLIDATED OPERATIONS
                      (000 omitted, except per share data)
<CAPTION>



<S>                                 <C>            <C>             <C>

                                                    Year Ended
                                    --------------------------------------------                               
                                    December 28,   December 30,    December 31,
                                        1996           1995            1994
                                    -------------  --------------  ------------- 

Net sales                           $   1,406,400  $   1,365,290   $   1,511,362
                                    -------------  --------------  -------------

Costs and expenses:
   Cost of products sold                  724,683        688,776         745,963
   Write down of discontinued
    product inventories                    27,924         20,400 
                                    -------------  --------------  -------------              

                                          752,607        709,176         745,963

  Selling, general and
  administrative expenses                 556,320        544,170         605,391
  Restructuring charges and
  other asset  write-downs                 27,076        135,600 
                                    -------------  --------------  -------------              
                                        1,336,003      1,388,946       1,351,354
                                    -------------  --------------  -------------
                                    
Operating income (loss)                    70,397        (23,656)        160,008
                                    -------------  --------------  -------------
                                    
Spinoff transaction costs                   5,000
Interest and other expenses                22,974         23,360          12,468
                                    -------------  --------------  -------------
                                           27,974         23,360          12,468
                                    -------------  --------------  -------------
                                    
Income (loss) before income taxes          42,423        (47,016)        147,540
Income taxes (benefit)                     12,511        (19,527)         56,468
                                    -------------  --------------  -------------
NET INCOME (LOSS)                   $      29,912  $     (27,489)  $      91,072
                                    =============  ==============  =============

NET INCOME PER SHARE                $        0.33
                                    =============                               

Average outstanding common
 and  equivalent shares                    90,974
                                    =============                               
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
<TABLE>

                                          THE DIAL CORPORATION
                                  STATEMENT OF CONSOLIDATED CASH FLOWS
                                             (000 omitted )
<CAPTION>



<S>                                                      <C>             <C>             <C>

                                                                     Year Ended
                                                         ----------------------------------------------
                                                         December 28,    December 30,    December 31,
                                                             1996            1995            1994 
                                                         --------------  --------------  --------------
CASH FLOWS PROVIDED (USED) BY OPERATING ACTIVITIES:
Net income (loss)                                        $      29,912        ($27,489)  $      91,072 
Adjustments to reconcile net income (loss) to net cash
 provided by operating activities:
  Depreciation and amortization                                 30,533          29,118          34,910 
  Deferred income taxes                                           (965)        (34,733)            875 
  Restructuring charges and asset write-downs                   55,000         156,000 
  Change in operating assets and liabilities:
   Receivables                                                  12,766          69,202         (23,453)
   Inventories                                                  (7,763)        (10,005)           (542)
   Trade accounts payable                                       11,839         (22,356)          3,182 
   Other assets and liabilities, net                           (31,870)        (69,429)        (20,801)
                                                         --------------  --------------  --------------

Net cash provided by operating activities                       99,452          90,308          85,243 
                                                         --------------  --------------  --------------

CASH FLOWS PROVIDED (USED) BY INVESTING  ACTIVITIES:
Capital expenditures                                           (49,468)        (27,214)        (37,471)
Acquisition of business, net of cash acquired                                  (23,558)
Proceeds from sales of property and equipment                      128           7,099           1,313 
                                                         --------------  --------------  --------------

Net cash used by investing activities                          (49,340)        (43,673)        (36,158)
                                                         --------------  --------------  --------------

CASH FLOWS PROVIDED (USED) BY FINANCING ACTIVITIES:
Net payments on long-term borrowings                           (13,488)           (491)           (495)
Net change in short-term bank loans                               (317)            301          (2,058)
Net change in receivables sold                                  (1,808)        (14,290)         (6,000)
Dividends paid on common stock                                 (14,365)
Cash proceeds from stock options                                 2,779 
Cash transfers to parent, net                                  (14,695)        (32,168)        (35,829)
                                                         --------------  --------------  --------------
Net cash used by financing activities                          (41,894)        (46,648)        (44,382)
                                                         --------------  --------------  --------------

Net increase (decrease) in cash and cash equivalents             8,218             (13)          4,703 
Cash and cash equivalents, beginning of year                     5,884           5,897           1,194 
                                                         --------------  --------------  --------------
CASH AND CASH EQUIVALENTS, END OF YEAR                   $      14,102   $       5,884   $       5,897 
                                                         ==============  ==============  ==============
</TABLE>


See  Notes  to  Consolidated  Financial  Statements.

<PAGE>
<TABLE>

                                                    THE DIAL CORPORATION
                                       STATEMENT OF CONSOLIDATED SHAREHOLDERS' EQUITY
                                                       (000 omitted )
<CAPTION>



<S>                            <C>           <C>          <C>        <C>         <C>            <C>          <C>


                                                          
                                   Common Stock                      
                               -------------------------                          Unearned     Cumulative     Parent 
                                                          Additional   Retained   Employee     Translation   Investment   
                                 Shares        Amount      Capital     Deficit    Benefits      Adjustment   and Advances
                               ------------  -----------  ---------  ----------  -------------  -----------  --------------
BALANCE, JANUARY 1, 1994                                                                                     $     502,199 

    Net income                                                                                                      91,072 
    Payments to parent                                                                                             (37,568)
                               ------------  -----------  ---------  ----------  -------------  ---------    --------------
                                                                                                                           
BALANCE, DECEMBER 31, 1994                                                                                         557,703 

    Net income                                                                                                     (27,489)
    Payments to parent                                                                                             (31,984)
                               ------------  -----------  ---------  ----------  -------------  -----------  --------------

BALANCE, DECEMBER 30, 1995                                                                                         496,230 

    Net income                                                                                                      35,855 
    Payments to parent                                                                                             (14,695)
                               ------------  -----------  ---------  ----------  -------------  ----------   --------------

BALANCE PRIOR TO SPINOFF,
    AUGUST 15, 1996                                                                                                517,390 

    Spinoff capitalization           95,346          953    237,664                   (81,379)                    (517,390)
                               ------------  -----------  ---------  ----------  -------------  -----------  --------------

BALANCE AFTER  SPINOFF,
    AUGUST 15, 1996                  95,346          953    237,664                   (81,379)               $       ----- 
                                                                                                                           
    Exercise of stock options           293            3      3,165                                                        
    Translation adjustment                                                                              575                
    Dividends on common stock                                          (14,365)                                            
    Change in unearned                                                                                                    
    employee benefits                                       6,380                    (5,750)                             
    Net loss                                                            (5,943)                                            
                               ------------  -----------  ---------  ----------  -------------  -----------  --------------
BALANCE, DECEMBER 28, 1996           95,639  $       956  $ 247,209  $ (20,308)  $    (87,129)  $       575  $       ----- 
                               ============  ===========  =========  ==========  =============  ===========  ==============


<S>                            <C>         <C>


                               Common
                               Stock in
                               Treasury    Total
                               ----------  ----------

BALANCE, JANUARY 1, 1994                   $ 502,199 

    Net income                                91,072 
    Payments to parent                       (37,568)
                               ---------   ----------

BALANCE, DECEMBER 31, 1994                   555,703 

    Net income                               (27,489)
    Payments to parent                       (31,984)
                               ---------   ----------

BALANCE, DECEMBER 30, 1995                   496,230 

    Net income                                35,855 
    Payments to parent                       (14,695)
                               ---------   ----------

BALANCE PRIOR TO SPINOFF,
    AUGUST 15, 1996                          517,390 

    Spinoff capitalization                  (360,152)
                               ---------   ----------

BALANCE AFTER  SPINOFF,
    AUGUST 15, 1996                          157,238 

    Exercise of stock options       (389)      2,779 
    Translation adjustment                       575 
    Dividends on common stock                (14,365)
    Change in unearned
      employee benefits             (257)        373 
    Net loss                                  (5,943)
                               ----------  ----------
BALANCE, DECEMBER 28, 1996     $    (646)  $ 140,657 
                               ==========  ==========
</TABLE>


                         See  Notes  to  Consolidated  Financial  Statements.




                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
           FISCAL YEARS ENDED DECEMBER 28, 1996; DECEMBER 30, 1995;
                             AND DECEMBER 31, 1994

NOTE  A.    BASIS  OF  PREPARATION

On  July  25,  1996,  the  Board  of  Directors  of The Dial Corp ("the Former
Parent")  declared  a dividend (the "Distribution" or "the spinoff") to effect
the  spinoff  of  its  Consumer  Products  Business.  The dividend was paid on
August  15,  1996,  to shareholders of record as of August 5, 1996.  Each Dial
shareholder  received  a  dividend  of  one  share of common stock of The Dial
Corporation  ("the Company"), which, after the Distribution, owns and operates
the  Consumer  Products  Business  previously  conducted by the Former Parent.
Concurrently  with the Distribution, the name of the Former Parent was changed
to  Viad  Corp.

The  Consolidated Financial Statements present the financial position, results
of  operations and cash flows of the divisions and subsidiaries comprising The
Dial  Corporation,  as  if  it  had  been  formed as a separate entity for all
periods presented.  Dial's historical cost basis of the assets and liabilities
have  been  carried over to the new company.  Concurrent with the spinoff, the
Company  was  capitalized through settlement of The Dial Corp's investment and
advances  account  of  $517.4  million  by  the  assumption of $280 million of
long-term  debt  and  $80.2  million  (net of income taxes) in Armour employee
benefit  liabilities,  with  the  net  amount  remaining  of  $157.2  million
comprising  the  Company's   shareholders' equity as of the spinoff date.  All
material  intercompany balances and transactions among the entities comprising
the  Company  have  been  eliminated.

NOTE  B.      SIGNIFICANT  ACCOUNTING  POLICIES

The  Consolidated  Financial  Statements  are  prepared  in  accordance  with
generally  accepted  accounting  principles,  which require management to make
estimates  and  assumptions  that  affect  the  reported amounts of assets and
liabilities  and  disclosures  at the date of the financial statements and the
reported  amounts  of  revenues  and  expenses  during  the  reporting period.
Actual  results  could  differ  from  those  estimates.

The  Company's  fiscal  year  ends  on the last Saturday closest to the end of
December.      Fiscal  years 1996  and 1995 consisted of 52 weeks, and  fiscal
year  1994  consisted  of  53  weeks.

REVENUE  RECOGNITION.   Sales are recorded at the time products are shipped to
trade  customers.


MAJOR  CUSTOMERS.      Major  customers are defined as those that individually
accounted  for  more  than  10%  of  the  Company's  sales.   Sales to a major
customer  accounted  for  16%, 13% and 12% of the Company's net sales in 1996,
1995  and  1994,  respectively.

MARKETING AND RESEARCH AND DEVELOPMENT COSTS.   All expenditures for marketing
and research and development are charged against earnings in the year incurred
and are reported in the Statement of Consolidated Operations under the caption
"Selling,  general  and administrative expenses."  Marketing costs include the
costs  of  advertising  and  various  sales  promotional  programs.

CASH  EQUIVALENTS.    The Company considers all highly liquid investments with
original  maturities  of  three months or less from the date of purchase to be
cash  equivalents.

INVENTORIES.    Generally,  inventories are stated at the lower of cost (first
in,  first  out  and  average  cost  methods)  or  market.

IMPAIRMENT  OF LONG-LIVED ASSETS.   In the fourth quarter of 1995, the Company
elected  the  early  adoption  of  Statement of Financial Accounting Standards
(SFAS)  No.  121,  "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived  Assets  to  be  Disposed Of."  The adoption of SFAS No. 121 had no
material  effect  on  the  Consolidated  Financial  Statements.   SFAS No. 121
establishes  the  accounting standards for the impairment of long-lived assets
that  are  to  be  held  and  used  and  for  long-lived  assets  and  certain
identifiable  intangibles  that  are  to  be  disposed  of.

In  accordance  with  the  provisions of SFAS No. 121, the Company reviews the
carrying  values  of  its  long-lived  assets and identifiable intangibles for
possible  impairment whenever events or changes in circumstances indicate that
the carrying amount of assets to be held and used may not be recoverable. SFAS
No.  121  requires  that  for  assets  to be held and used, if the sum of  the
expected future undiscounted cash flow is less than the carrying amount of the
asset,  an  impairment  loss  should  be recognized, measured as the amount by
which the carrying amount exceeds the fair value of the asset.   For assets to
be disposed of, the Company reports long-lived assets and certain identifiable
intangibles  at the lower of carrying amount or  fair value less cost to sell.


PROPERTY  AND  EQUIPMENT.    Property and equipment are stated at cost, net of
impairment  write-downs.

Depreciation  is  provided  principally  by use of the straight-line method at
annual  rates  as  follows:

Buildings                                 2%  to  5%
Machinery  and  other  equipment          5%  to  33%
Software                                  33%
Leasehold  improvements                   Lesser of lease term or useful life

INTANGIBLES.    Intangibles are carried at cost less accumulated amortization.
Intangibles  that  arose  prior to November 1, 1970, as a result of the Former
Parent's initial investment in the Company are not being amortized.   Goodwill
arising on or after November 1, 1970, is amortized on the straight-line method
over  the  periods  of  expected  benefit  but  not  in  excess  of  40 years.
Trademarks  are  amortized  on  the  straight-line method over 40 years.   The
customer  list  that   arose  from the acquisition of Purex is being amortized
over  30  years.      The Company evaluates the carrying value of goodwill and
other intangible assets at each reporting period  for   possible impairment in
accordance with the provisions of SFAS No. 121 described above.   Prior to the
adoption  of  SFAS  No.  121, the Company evaluated the possible impairment of
goodwill  and  other  intangible  assets  based  on the undiscounted projected
operating  income  of  the  related  business  unit.

PENSION  AND  OTHER  BENEFITS.   Trusteed, noncontributory pension plans cover
substantially all employees, with benefit levels supplemented in most cases by
defined  matching  common  stock  contributions  to employees' 401 (k)  plans.
Defined  benefits  are  based  primarily  on final average salary and years of
service.     Funding policies provide that payments to defined benefit pension
trusts  shall  be at least equal to the minimum funding required by applicable
regulations.

The  Company has defined benefit postretirement plans that provide medical and
life  insurance  for  eligible  retirees  and  dependents.      The  related
postretirement  benefit  liabilities  are  recognized  over  the  period  that
services  are  provided  by  employees.

FOREIGN  CURRENCY  TRANSLATION.    In  accordance  with SFAS No. 52,  "Foreign
Currency  Translation,"  the  assets  and liabilities of the Company's foreign
subsidiaries  are  translated into U.S. dollars at exchange rates in effect at
the  balance sheet date. Resulting unrealized translation gains and losses are
included    in  shareholders' equity.   Income and expense items are converted
into  U.S.  dollars  at  average rates of exchange prevailing during the year.

STOCK-BASED COMPENSATION.  In October 1995, the Financial Accounting Standards
Board  issued  SFAS  No. 123, "Accounting for Stock-Based Compensation."  SFAS
No.  123 defines a fair-value based method of accounting for an employee stock
option  or  similar  equity  instrument.     As permitted by SFAS No. 123, the
Company  has  elected  to  continue  to  measure  cost  for  its  stock-based
compensation  plans  using  the  intrinsic-value  based  method  of accounting
prescribed  by  Accounting  Principles  Board  Opinion No. 25, "Accounting for
Stock  Issued  to  Employees."    See  Note  N  to  the Consolidated Financial
Statements  for  additional  information  concerning stock-based compensation.

NET  INCOME (LOSS) PER COMMON SHARE.     Net income (loss) per common share is
computed  by  dividing  net  income  (loss)  by the weighted average number of
common shares outstanding during the year after giving effect to stock options
considered to be dilutive common stock equivalents.   Fully diluted net income
(loss)  per  common  share is not materially different from primary net income
(loss)  per  common share.    The average outstanding and equivalent shares do
not  include  shares  held by the Employee Equity Trust (the "Trust").  Shares
held  by  the  Trust  are not considered outstanding for net income (loss) per
share  calculations  until  the  shares  are  released  from  the  Trust.

At  December 28, 1996, there were 95,638,532 shares of common stock issued and
89,918,315 shares outstanding.   At December 28, 1996, a total of 5,670,818 of
the  outstanding  shares  were  held  by  The Dial Corporation Employee Equity
Trust,  and  49,399  shares  were  held  in  treasury  by  the  Company.

In  addition  to  common  stock, the Company is authorized to issue 10,000,000
shares  of  preferred  stock,   par value of $.01 per share, none of which has
been  issued.

Per  share  information is not presented for 1995 and 1994 because the Company
was not a publicly held company during such years.  Income (loss) per share is
presented  for  1996, as the Company's common shares were issued on August 15,
1996.    The  calculation  of  income (loss) per share assumes that the common
shares  and  common  share  equivalents  were outstanding for the entire year.

NOTE  C.    ACQUISITION  OF  BUSINESS

The  Company  acquired  a  small  foreign  soap  manufacturer  in  1995.   The
acquisition  was  accounted  for as a purchase.  The purchase price, including
acquisition  costs,  was  allocated  to the net tangible and intangible assets
acquired  based  on  estimated  fair values at the date of  acquisition.   The
difference between the purchase price and the related fair value of net assets
acquired  represents  goodwill,  which  is  being amortized on a straight-line
basis  over  25 years.   The fair value of patents and other intangible assets
acquired  is amortized over their estimated useful lives.   The results of the
acquired  company  have  been  included  in  the  Statement  of  Consolidated
Operations  from  the  date of acquisition.   The results of operations of the
acquired company from the beginning of 1995 to the date of acquisition are not
material.

Net  cash  paid,  assets  acquired and debt and other liabilities assumed  are
shown  in  the table below.   There were no acquisitions of businesses in 1994
or  1996.
<TABLE>

<CAPTION>
                                          
<S>                                 <C>
                                             1995 
                                    --------------
                                     (000 omitted)
Assets acquired:
  Property and equipment            $       4,766 
  Intangibles                              10,515 
  Other assets                             10,361 
Debt and other liabilities assumed         (2,084)
                                    --------------
Net cash paid                       $      23,558 
                                    ==============

</TABLE>



NOTE  D.  RESTRUCTURING  CHARGES  AND  INVENTORY  AND  ASSET  WRITE-DOWNS

In the third quarter of 1996, the Company announced an administrative and line
of  business  reorganization  to  streamline its management and administrative
organization,  eliminate  approximately  250  positions, sell or discontinue a
number  of underperforming brands and exit the current corporate headquarters.
The  Company  recorded  restructuring  charges  and  asset write-downs of  $55
million  ($33.6  million after tax) in the third quarter of 1996 for severance
costs,  discontinuance  of  product  lines    and  building  exit  costs.
Approximately  $27.9  million  of  the  charge  related to inventories and was
included in  cost of products sold.  Approximately $15 million in reserves for
such  costs  remained at December 28, 1996.  These reserves are believed to be
adequate  and  will  be  paid  utilizing  cash  flow  from  operations.
<TABLE>

<CAPTION>



<S>                                             <C>

                                                 (Millions)
                                                -----------

Write-down of inventories                       $     27.9 
Other asset write-downs                               12.3 
Severance pay and benefits                             6.2 
Building exit costs                                    8.6 
                                                -----------
     Total restructuring charges and inventory
       and other asset write-downs              $     55.0 
Tax benefit                                          (21.4)
                                                -----------
      Net restructuring charges and inventory
        and other asset write-downs             $     33.6 
                                                ===========

</TABLE>



Based upon the discontinuation and product rationalization analysis completed,
the  related  assets  and  intangibles were determined to be impaired and were
written  down  to  their net realizable value.  Severance pay and benefits and
exit  costs have been recognized in accordance with Emerging Issues Task Force
Issue  No.  94-3  (EITF No. 94-3), "Liability Recognition for Certain Employee
Termination  Benefits  and  Other Costs to Exit an Activity (including Certain
Costs Incurred in a Restructuring)."  As of December 28, 1996, severance costs
totaling  $3.6  million  had  been  paid  and  charged against these reserves.

In  the  third quarter of 1995, the Company recorded restructuring charges and
asset  write-downs totaling $156 million  ($94.9 million after tax) to provide
for  a  business-based  reorganization  through  plant  closings,  work  force
reductions  and elimination of certain products.  The charges provided for the
closing  of  six  plants  (Clearing,  Illinois;  Burlington, Iowa; Auburndale,
Florida;  Omaha,  Nebraska; Memphis, Tennessee; and New Berlin, Wisconsin) and
the reduction of the work force by approximately 700 people, substantially all
of  whom  were  based  in  the  plants  that  were  closed.

All  six  plants  were  closed  by  September  28, 1996.   Approximately $20.4
million  of  the  charge  related  to  inventories and was included in cost of
products sold.   Approximately $20 million in reserves for environmental costs
and  other  plant  post-closing  expenses remained at December 28, 1996.  Such
reserves  are  believed  to  be adequate and are expected to be paid utilizing
cash  flow  from  operations.    Severance  pay  and  benefits and exit costs,
primarily facility closure costs, were also recognized in accordance with EITF
No.  94-3  and  are  included  in  the  restructuring reserve described above.
Severance  and  exit  costs  paid  and  charged  against such reserves in 1996
amounted  to  $12.7  million.

NOTE  E.  INVENTORIES

Inventories  consisted  of  the  following:
<TABLE>

<CAPTION>



                                   December 28,    December 30,
                                       1996            1995
                                   -------------  ------------
<S>                                <C>            <C>
                                           (000 omitted)

Raw materials and supplies         $     37,744  $      42,659
Work in process                          10,939          8,495
Finished goods                           90,809        102,659
                                   -------------  -------------
                                   $    139,492  $     153,813
                                   =============  =============

</TABLE>




NOTE  F.  PROPERTY  AND  EQUIPMENT

Property  and  equipment  consisted  of  the  following:
<TABLE>

<CAPTION>



                                         December 28,       December 30,
                                             1996               1995
                                      -------------------  --------------
<S>                                   <C>                  <C>
                                                   (000 omitted)

Land                                  $            5,473   $       5,475 
Buildings and leasehold improvements              81,874          79,845 
Machinery and other equipment                    328,014         301,763 
Construction in progress                          33,054          16,517 
                                      -------------------  --------------
                                                 448,415         403,600 
Less accumulated depreciation                   (221,864)       (202,524)
                                      -------------------  --------------
                                      $          226,551   $     201,076 
                                      ===================  ==============

</TABLE>



NOTE  G.  INTANGIBLES

Intangibles    consisted  of  the  following:
<TABLE>

<CAPTION>



                                         December 28,      December 30,
                                            1996              1995
                                      -------------------  --------------
<S>                                        <C>                  <C>
                                                  (000 omitted)

Goodwill (1)                          $          238,623   $     233,854 
Trademarks                                        69,675          73,967 
Customer list and other intangibles               98,689          99,939 
                                      -------------------  --------------
                                                 406,987         407,760 
Less accumulated amortization                    (81,248)        (73,052)
                                      -------------------  --------------
                                      $          325,739   $     334,708 
                                      ===================  ==============

</TABLE>



(1)  Includes $155,259,000 of goodwill arising prior to November 1, 1970, that
is  not  being  amortized.

NOTE  H.  OTHER  CURRENT  LIABILITIES

Other  current  liabilities    consisted  of  the  following:
<TABLE>

<CAPTION>




                                      December 28,      December 30,
                                         1996               1995
                                  -------------------  -------------
<S>                               <C>                  <C>
                                            (000 omitted)

Accrued compensation              $            12,829  $      14,046
Accrued trade promotions                       22,835         22,378
Severance and exit cost reserves               34,875         24,800
Other                                          37,606         45,909
                                  -------------------  -------------
                                  $           108,145  $     107,133
                                  ===================  =============

</TABLE>



NOTE  I.  DEBT

Long-term  debt  at December 28, 1996, amounted to $269,515,250 in the form of
bank  borrowings  supported  by  a  $350,000,000  long-term,  revolving credit
agreement.  Borrowings  under  the  agreement  are  on a revolving basis under
commitments  available  until  August  15,  2001.

The  interest-rate  applicable  to  borrowings  under the agreement is, at the
Company's  option,  indexed  to  the  bank  prime rate or the London Interbank
Offering Rate ("LIBOR"), plus appropriate spreads over such indices during the
period  of  the  credit agreement.  The agreement also provides for commitment
fees.   Such spreads and fees will change moderately should the Company's debt
ratings  change.     Interest expense incurred on long-term debt in 1996, 1995
and  1994  was  $6,500,000,  $333,000  and  $467,000,  respectively.

The  financial covenants of the revolving credit agreement require the Company
to  maintain  shareholders'  equity  equal  to  80%  of  such equity as of the
Distribution Date plus 25% of net income subsequent thereto plus certain other
additions  to shareholders' equity.   The Company is also required to maintain
a  three-to-one  ratio  of  long-term  debt  to income before interest, taxes,
depreciation  and  amortization.      Under  the  most  restrictive  of  these
covenants, approximately $27,000,000 of shareholders' equity was available for
dividends  as  of  December  28,  1996.

Long-term  debt  at  December  30, 1995, consisted of $3,003,000 in Industrial
Revenue  Bonds  at  6.75% interest, payable to 2003.   Such long-term debt was
prepaid  in  March  1996  to  permit  the  sale  of the related facility.   In
addition,  the  Company  had certain foreign revolving credit loans from banks
under  agreements that provide for credit of $6,625,000 (stated in U.S. dollar
equivalent),  of  which  $317,000  was  outstanding  at  December  30,  1995.

Interest  paid  to  lenders other than the Former Parent company in 1996, 1995
and  1994  was approximately $5,329,800, $133,300  and $285,200, respectively.

NOTE  J.  INCOME  TAXES
The  deferred  income  tax  assets  (liabilities) included in the Consolidated
Balance  Sheet at December 28, 1996, and December 30, 1995, are related to the
following:
<TABLE>

<CAPTION>




                                          December 28,      December 30,
                                             1996              1995         
                                     -------------------  --------------
<S>                                  <C>                  <C>
                                              (000 omitted)

Property, plant and equipment        $          (42,159)  $     (21,938)
Pension and other employee benefits              89,098          39,433 
1995 restructure costs                           28,170          26,785 
1996 restructure costs                           12,299 
Other                                            16,949          11,163 
Deferred state income taxes                      20,940           3,739 
                                     -------------------  --------------
                                     $          125,297   $      59,182 
                                     ===================  ==============

</TABLE>



The  combined provision (benefit) for income taxes consisted of the following:
<TABLE>

<CAPTION>



<S>                      <C>             <C>        <C>
                                  1996       1995      1994
                         --------------  ---------  -------
                                    (000 omitted)
Current:
   United States:
     Federal             $      10,262   $ 14,576   $48,019
     State                       3,081        549     7,367
   Foreign                         133         81       207
                         --------------  ---------  -------
                                13,476     15,206    55,593
                         --------------  ---------  -------
Deferred:
   United States:
     Federal                     5,977    (30,955)      683
     State                      (6,942)    (3,778)      192
                         --------------  ---------  -------
                                  (965)   (34,733)      875
                         --------------  ---------  -------
Provision (benefit) for
  income taxes           $      12,511   $(19,527)  $56,468
                         ==============  =========  =======
</TABLE>

                                                  
Income  taxes  paid  in  1996,  1995  and  1994  amounted  to  $3,789,000,
$32,237,000  and  $67,550,000,respectively.

Reconciliations  between  the  statutory  federal  income  tax  rate  and  the
Company's  consolidated effective income tax rate for the years ended December
28,  1996;  December  30,  1995;  and  December  31,  1994,  are  as  follows:
<TABLE>

<CAPTION>


                                                1996   1995   1994
                                                -----  -----  -----
<S>                                             <C>    <C>    <C>


Federal statutory rate                          35.0%  35.0%  35.0%
Nondeductible goodwill amortization              1.1   (2.1)    .5 
Nondeductible spinoff  transaction 
costs                                             .5 
FSC exclusion (benefit)                         (1.0)    .8    (.5)
State income taxes                               3.6    2.9    3.3 
State deferred tax asset adjustment             (9.5)
Impact of lower foreign tax rate  (benefit)
                                                (1.4)
Other, net                                       1.2    4.9 
                                                -----  -----  -----     
Effective income tax rate                       29.5%  41.5%  38.3%
                                                =====  =====  =====
</TABLE>



NOTE  K.  PENSION  AND  OTHER  BENEFITS

Net  periodic  pension  cost  included  the  following  components:
<TABLE>

<CAPTION>



<S>                                   <C>             <C>        <C>
                                               1996       1995      1994 
                                      --------------  ---------  --------
                                                 (000 omitted)
Service cost benefits earned during
    the period                        $       4,516   $  4,483   $ 5,225 
Interest cost on projected benefit
    obligation                               11,419      6,951     6,553 
Actual return on plan assets (gain)
    loss                                    (13,767)   (14,841)      174 
Net amortization and deferral                 3,573      8,973    (4,788)
Other items, primarily defined
    contribution and multi-employer
    plans                                     3,360      3,154     2,605 
                                      --------------  ---------  --------
Net pension cost                      $       9,101   $  8,720   $ 9,769 
                                      ==============  =========  ========
</TABLE>


Weighted  average  assumptions  used  were:
<TABLE>

<CAPTION>



<S>                                 <C>    <C>    <C>
                                    1996   1995   1994 
                                    -----  -----  -----

Discount rate for obligation         8.0%   8.0%   8.5%
Rate of increase in compensation
    levels                           5.0%   5.0%   5.0%
Long-term rate of return on assets   9.5%   9.5%   9.5%
</TABLE>



The  following table indicates the plans' funded status and amounts recognized
in  the  Company's  Consolidated  Balance  Sheet:
<TABLE>

<CAPTION>



<S>                                                  <C>              <C>              <C>             <C>
                                                               Assets Exceed                  Accumulated
                                                                Accumulated                    Benefits
                                                                 Benefits                    Exceed Assets
                                                     --------------------------------  ------------------------------ 
                                                     December 28,     December 30,     December 28,    December 30,
                                                           1996             1995            1996            1995 
                                                     ---------------  ---------------  --------------  --------------
                                                                          (000 omitted)
Actuarial present value of benefit    obligations:
Vested benefit obligation                            $       47,300   $       40,179   $      77,506   $      24,661 
                                                     ===============  ===============  ==============  ==============
Accumulated benefit obligation                       $       52,298   $       45,550   $      82,562   $      28,585 
                                                     ===============  ===============  ==============  ==============
Projected benefit obligation                         $       68,802   $       65,392   $      85,870   $      35,663 
Market value of plan assets, primarily
   equity and  fixed income securities  (1)                  64,496           58,546          72,829          24,515 
                                                     ---------------  ---------------  --------------  --------------
Plan assets under projected benefit obligation
                                                             (4,306)          (6,846)        (13,041)        (11,148)
Unrecognized transition (asset)  obligation
                                                               (126)            (145)          1,381           1,727 
Unrecognized prior service cost (reduction)
                                                               (579)            (748)          6,168           6,665 
Unrecognized net (gain) loss                                   (829)           2,047            (195)         (4,286)
Additional minimum liability (2)                                                              (6,252)           (143)
                                                     ---------------  ---------------  --------------  --------------

Accrued pension cost                                 $       (5,840)  $       (5,692)  $     (11,939)  $      (7,185)
                                                     ===============  ===============  ==============  ==============
</TABLE>



(1)  The  assets  reported represent primarily the portion of the trust assets
funding  the Former Parent's joint benefit plan allocated to the Company under
separate  SFAS  No.  87  calculations.   In conjunction with the Distribution,
assets are to be transferred from the trust funding the joint, defined benefit
plan  based  upon  actuarial determinations made in conformity with regulatory
requirements.    There  is  provision for payment by the Former Parent (from a
source  other than the trust) to the Company of an amount in cash equal to the
excess  of    the  amount  allocated to the Company under separate SFAS No. 87
calculations  over  the  amount  allocated  from  the trust in accordance with
regulatory  requirements.          For  all  free-standing  qualified  plans
attributable  directly  to  the  Company,  the  related  trust  assets  were
transferred  based  upon  the  amounts  in  the  respective  plans'  trusts.

(2)  The  Company  recorded  an  additional  minimum liability for pensions of
$6,252,000,  an  intangible  asset  of  $143,000,  a  deferred  tax  asset  of
$2,397,000  and a reduction of equity of $3,712,000 at December 28, 1996,  and
an  additional  minimum  liability  of  $143,000  and  an  intangible asset of
$143,000  at  December 30, 1995.  There are restrictions on the use of certain
excess  pension plan assets in the event of a defined change in control of the
Company.

POSTRETIREMENT BENEFITS OTHER THAN PENSIONS.  The Company and its subsidiaries
have  defined  benefit  postretirement  plans  that  provide  medical and life
insurance  for  eligible employees, retirees and dependents.  In addition, the
Company  retained  the  obligations for such benefits for eligible retirees of
Armour  and  Company  (sold  in  1983).

Effective January 1, 1992, the Company adopted the provisions of SFAS No. 106,
"Employers'  Accounting  for  Postretirement  Benefits  Other  Than  Pensions"
("OPEB"),  which  requires  that estimated OPEB benefits be accrued during the
years  the  employees  provide  services.

The  status  of  the  plans  was  as  follows:
<TABLE>

<CAPTION>



                                                     December 28,      December 30,
                                                        1996                1995
                                                -------------------  --------------
<S>                                             <C>                  <C>
                                                                   
                                                             (000 omitted)
Accumulated postretirement benefit obligation:
   Retirees                                     $          157,224   $      28,887 
   Fully eligible active plan participants                  13,264          19,512 
   Other active plan participants                           25,748          38,089 
Accumulated postretirement benefit obligation              196,236          86,488 
Unrecognized prior service cost                             14,045           2,410 
Unrecognized net gain                                       21,080           7,272 
Accrued postretirement benefit cost             $          231,361   $      96,170 
                                                ===================  ==============
Discount rate for obligation                               8.0%            8.0%

</TABLE>


The assumed health-care rate cost trend used in measuring the 1996 accumulated
postretirement benefit obligation was 11% for retirees below age 65, gradually
declining  to  5% by the year 2002 and remaining at that level thereafter, and
8.0%  for  retirees above age 65, gradually declining to 5.0% by the year 2002
and  remaining  at  that  level  thereafter.

A 1.0% increase in the assumed health-care cost trend rate for each year would
increase  the accumulated postretirement benefit obligation as of December 28,
1996,  by  approximately  9%  and  the  ongoing  expense by approximately 12%.

The  net  periodic  postretirement  benefit  cost  includes  the  following
components:
<TABLE>

<CAPTION>



<S>                                   <C>             <C>      <C>
                                               1996     1995      1994
                                      --------------  -------  -------
                                               (000 omitted)
Service cost-benefits attributed to
   service during the period          $       2,589   $2,979   $ 3,623
Interest cost on the accumulated
   postretirement benefit obligation         15,641    6,695     6,572
Net amortization and deferral                (3,087)    (233)
                                      --------------  -------  -------       
Net periodic postretirement benefit
   cost                               $      15,143   $9,441   $10,195
                                      ==============  =======  =======
Curtailment gains due to termination
   of certain benefits                $       4,611 
                                      ==============                  
</TABLE>



The 1996 components of net periodic postretirement benefit cost reflect a full
year's  expense  of  $6.9  million  incurred  on  the  Armour employee benefit
liabilities  assumed  in the Distribution.   Expenses of $4.7 million incurred
prior  to  the  Distribution  were recorded in the financial statements of the
Former  Parent company.  Expenses of approximately $2.2 million incurred after
the  Distribution  are  included  in  "Interest  and  other  expenses"  in the
Statement  of  Consolidated   Operations for the year ended December 28, 1996.

NOTE  L.  LEASES

Certain  sales  and  administration  offices  and  equipment are leased.   The
leases  expire  in  periods ranging generally from one to five years, and some
provide  for  renewal  options  ranging from one to eight years.   Leases that
expire  are  generally  renewed  or  replaced  by  similar leases depending on
business  needs  at  that time.   Net rent expense paid in 1996, 1995 and 1994
totaled  $3,797,000,  $3,234,000  and  $3,319,000,  respectively.

At  December  28,  1996,  the  Company's  future  minimum rental payments with
respect  to  noncancelable  operating  leases with terms in excess of one year
were  as  follows:    $5,597,000 (1997), $5,226,000 (1998), $4,639,000 (1999),
$4,427,000  (2000)  and  $4,267,000  (2001).

Included  in  the  above  future  minimum  rental  payments  are  payments  of
$2,676,000  per  year  through 2006 for  office space in the Viad Tower, which
the  Company  intends  to  vacate  in  mid-year 1997.   The Company intends to
sublease  this  office  space.

NOTE  M.   FINANCIAL INSTRUMENTS WITH OFF-BALANCE-SHEET RISK AND FAIR VALUE OF
FINANCIAL  INSTRUMENTS

Financial  Instruments  with  Off-Balance-Sheet  Risk.
At  December  28,  1996,  the  Company  had  an  agreement  to  sell undivided
participating  interests  in a defined pool of trade accounts receivable in an
amount not to exceed  $90,000,000 as a means of accelerating cash flow.   From
time  to  time,  as  collections  reduce  accounts receivable in the pool, the
Company  sells  participating  interests  in  new  receivables.  The Company's
expenses  of  selling  receivables  amounted  to  approximately  $2,059,000,
$2,323,000  and  $3,941,000  in  1996,  1995  and  1994, respectively, and are
included  in  the  Statement  of  Consolidated  Operations  under  the caption
"Interest  and  other  expenses."        Under the terms of the agreement, the
Company  has  retained  substantially  the  same risk of credit loss as if the
receivables  had  not  been  sold,  as  the  Company  is  obligated to replace
uncollectible  receivables  with  new  accounts  receivable.     The Company's
accounts  receivable  sold totaled $74,900,000 and $76,710,000 at December 28,
1996,  and  December  30, 1995, respectively.   The Company's average accounts
receivable  sold  approximated $42,637,000, $33,500,000 and $79,700,000 during
1996,  1995  and  1994,  respectively.

In  connection  with  the   Distribution, the Company assumed an interest rate
swap  agreement  in the notional amount of $65,000,000.   The agreement, which
matures  in  December  1997, requires the Company to pay a fixed rate of 8.87%
and    receive  a  six-month  LIBOR  rate  (currently  5.63%).

Fair  Value  of  Financial  Instruments.
The  carrying  values  of  cash  and  cash  equivalents, receivables, accounts
payable  and  bank  borrowings  approximate  fair values due to the short-term
maturities  of  these  instruments.  The  fair  value  of  the above-described
interest rate swap agreement was $1,900,070 at December 28, 1996, representing
the  estimated  amount    the  Company  would pay to the swap counter-party to
terminate  the  agreement.

NOTE  N.  STOCK  OPTIONS

Certain  officers  and  employees hold options to acquire the Company's common
stock, which  were granted  under the  Former Parent  company's  stock  option 
plans.  These  options were granted over a  period of nine years and have been 
adjusted for  stock  splits and the spinoff of  a major  subsidiary  occurring 
during  that period.   Such options were transferred to the Company as part of 
the spinoff, with the  number  of  shares and  option prices adjusted so as to 
preserve the economic value of the options to the optionees. Such options were 
granted  at the  market prices  on the  dates of grant, became exercisable 50% 
after  one  year and 100%  after two  years  and  expire after 10  years.   No 
additional options are to  be  granted  under  these  plans.

In connection with the spinoff, the Company adopted The Dial Corporation Stock
Incentive  Plan  ("1996  Plan")  which  is  administered  by  the  Executive
Compensation  Committee  of  the Board of Directors.  Under the 1996 Plan, the
aggregate  number of shares of common and preferred stock covered by awards to
any  one  individual  cannot exceed 1,000,000 shares for any three-year period
(plus shares necessary to replace options granted by the Former Parent company
and  transferred  to  the Company in connection with the Distribution), and no
more  than 9,600,000 shares are cumulatively available for options intended to
qualify  as  "incentive  stock  options" under the Internal Revenue Code.  The
term of the options is 10 years.  The Plan provides that options are generally
to be granted at the market price on the date of grant; however, the Executive
Compensation  Committee may grant options at less than such market price.  The
Plan  also authorizes the issuance of stock appreciation rights and restricted
stock.

Under  the  1996  Plan,  incentive  stock  options  to  5,104,264  shares  and
nonqualified  options  to  792,410 shares were  granted at the market price on
the  dates  of  grant.    After  one  year,  one-third  of  the options become
exercisable    when  the average closing market price over 20 consecutive days
equals  or exceeds 133% of the option price, two-thirds when such price equals
or exceeds 167% of the option price and 100% when such price equals or exceeds
200%  of the option price.  All such options become exercisable, in any event,
after  five  years  from  the date of grant.  The options granted in 1996 were
intended  to  aggregate  the grants that otherwise would have been made over a
period  of  three  years.   Accordingly, in the next two years, it is expected
that  additional  options  granted will generally be limited to new employees.

Options  to  67,000  shares  were  also  granted to nonemployee members of the
Board  of  Directors  and  options  to  262,650 shares were granted to certain
nonunion  employees at the market prices on  the dates of grant.  Such options
are  exercisable  50%  after  one  year and 100% after two years.  The options
expire  after  10  years.

A summary of the status of the Company's stock option plans as of December 28,
1996,  and  changes  during  the  year  is  presented  below:
<TABLE>

<CAPTION>


<S>                                 <C>          <C>
                                                 Weighted
                                                 Average
                                                 Exercise
                                    Shares       Price
                                    -----------  ---------

Outstanding at spinoff               4,298,041   $    9.63
Granted                              6,226,324   $   13.11
Exercised                             (293,015)  $    9.25
Canceled                               (61,776)  $   11.84
                                    -----------  ---------

Outstanding at end of year          10,169,574   $   11.76
                                    ===========  =========

Options exercisable at end of year   3,497,707   $    9.34
                                    ===========  =========
</TABLE>


The following table summarizes information about stock options outstanding and
exercisable  at  December  28,  1996:
<TABLE>

<CAPTION>



<S>               <C>                  <C>                   <C>        <C>          <C>
                       Options Outstanding                         Options Exercisable
                  ----------------------------------------  ----------------------------------                                 


                                       Weighted
                                       Average
                                       Remaining             Weighted                Weighted
                                       Contractual           Average                 Average
Range of          Options              Life                  Exercise   Options      Exercise
Exercise Prices   Outstanding          (in years)            Price      Exercisable  Price
- ----------------  -------------------  --------------------  ---------  -----------  ---------
 5.62 $ 6.88                 909,116                   3.2  $    6.48      909,116  $    6.48
 7.89 $ 9.23                 780,164                   4.2  $    8.78      780,164  $    8.78
 9.64 $11.15               1,259,775                   6.8  $   10.45    1,259,775  $   10.45
11.91-$12.88               6,127,359                   9.3  $   12.74      445,542  $   11.92
13.38-$14.50               1,093,160                   9.7  $   14.30      103,110  $   13.94
                  -------------------  --------------------  ---------  -----------  ---------
                          10,169,574                   7.0  $   11.76    3,497,707  $    9.34
                  ===================  ====================  =========  ===========  =========

</TABLE>


The  estimated  fair value of options granted during 1996 was $2.27 per share,
as  determined  using  the  Black-Scholes valuation model assuming an expected
average  risk-free  interest  rate of 6.32%, an expected life of 4.2 years, an
expected  volatility  of 20.4% and expected dividend rate of 2.4%. The Company
applies Accounting Principles Board Opinion No. 25 and related Interpretations
in  accounting  for  its  stock  option  plans.    The Company has adopted the
disclosure-only  provisions of Statement of Financial Accounting Standards No.
123,  "Accounting for Stock-Based Compensation."  Accordingly, no compensation
cost  has  been recognized for the stock option plans.   Had compensation cost
for  the  Company's stock option plans been determined based on the fair value
at  the  grant  date  consistent  with  the  provisions  of  SFAS No. 123, the
Company's  net  income and net income per share would have been reduced to the
pro  forma  amounts  indicated below.    Compensation cost computed under SFAS
No.  123  for  1995  is  immaterial.
<TABLE>

<CAPTION>



<S>                               <C>
                                            1996
                                  --------------
                                   (000 omitted)

Net income as reported            $       29,912
                                  ==============

Pro forma net income              $       27,298
                                  ==============

Net income per share as reported  $         0.33
                                  ==============

Pro forma net income per share    $         0.30
                                  ==============
</TABLE>


NOTE  O.      LITIGATION  AND  CLAIMS

The Company is party to various legal actions, proceedings and pending claims.
Some of the foregoing involve, or may involve, compensatory, punitive or other
damages in material amounts.  Litigation is subject to many uncertainties, and
it  is  possible  that  some  of  the  legal actions, proceedings and   claims
referred  to above could be decided against the Company.   Although the amount
of  liability  at  December  28,  1996, with  respect  to these matters is not
ascertainable,  the  Company  believes  that  any resulting liability will not
materially  affect  the Company's financial position or results of operations.

The  Company  is  subject to various environmental laws and regulations of the
United  States,  as  well  as  of  the  states  and  other  countries in whose
jurisdictions  the  Company  has  or  had operations and is subject to certain
international  agreements.     As is the case with many companies, the Company
faces  exposure  to  actual  or  potential  claims  and  lawsuits  involving
environmental  matters.      Although  the  Company  is  a  party  to  certain
environmental  disputes,  the  Company believes that any liabilities resulting
therefrom,  after  taking into consideration amounts already provided for, but
exclusive  of  any  potential  insurance  recoveries, will not have a material
adverse  effect  on the Company's financial position or results of operations.

NOTE  P.    CONDENSED  CONSOLIDATED  QUARTERLY  RESULTS  (UNAUDITED)
<TABLE>

<CAPTION>



                                      First              Second              Third                   Fourth
                                     Quarter            Quarter              Quarter                 Quarter
                               ------------------  ------------------  ---------------------  ------------------
(000 omitted)                    1996      1995      1996      1995      1996        1995       1996      1995
- -----------------------------  --------  --------  --------  --------  ---------  ----------  --------  --------
<S>                            <C>       <C>       <C>       <C>       <C>        <C>         <C>       <C>

Net sales                      $352,392  $337,862  $353,758  $363,893  $350,508   $ 308,110   $349,742  $355,425
- -----------------------------  --------  --------  --------  --------  ---------  ----------  --------  --------

Gross profit                   $179,041  $164,979  $168,286  $178,221  $138,391   $ 139,671   $168,075  $173,243
                               --------  --------  --------  --------  ---------  ----------  --------  --------
Operating income
   (loss) (1) (2)              $ 36,342  $ 33,802  $ 42,997  $ 51,134  $(31,393)  $(124,444)  $ 22,451  $ 15,852
                               --------  --------  --------  --------  ---------  ----------  --------  --------

Net income (loss) (1) (2)      $ 19,608  $ 18,247  $ 19,289  $ 27,868  $(25,486)  $ (78,109)  $ 16,501  $  4,505
                               --------  --------  --------  --------  ---------  ----------  --------  --------
</TABLE>


 (1)    After  deducting  spinoff  transaction costs of $4,000,000 ($2,400,000
after  tax) or $0.03 per share in the second quarter of 1996 and restructuring
charges  and  asset  write-downs and spinoff transaction costs of  $56,000,000
($32,900,000 after tax) or $0.36 per share and $156,000,000 ($94,900,000 after
tax)  in  the  third  quarter  of  1996  and  1995,  respectively.

(2)  Included in the fourth quarter of 1996 were credits of approximately $4.6
million  ($2.8 million after tax) for pension expense and other postretirement
benefits  resulting  from  favorable  variances  between  budgeted  and actual
expense.

In  addition,  the Company recorded a $4 million increase in deferred state  
income tax assets in the fourth quarter of 1996.   The Company's future state  
income  tax rate is approximately 1% higher than that which the Company was  
subject  to  as  a  subsidiary  of  the  Former  Parent.






Exhibit  21.

                             THE DIAL CORPORATION
                                  (Delaware)

                                 SUBSIDIARIES
 Active and Inactive (I) Subsidiaries and Affiliates* as of December 28, 1996





               Andora  S.A.  (Mexico)
               Ardison  Properties,  Inc.  (Delaware)
               ARMOUR  INTERNATIONAL  COMPANY  (Arizona)
                    AIC  Foreign  Sales  Corporation  (Virgin  Islands)
                    The  Dial  Corporation  (Panama),  S.A.  (Panama)
               Dial  Consumer  Product  (UK)  Limited  (United  Kingdom)
                    Armour  International  Limited  (United  Kingdom)
               The  Dial  Corporation  Mexico,  S.A.  de  C.V.  (Mexico)
               The  Dial  Corporation  (Puerto  Rico),  Inc.  (Arizona)
               Ft.  Madison  Dial,  Inc.  (Iowa)
               ISC  Incodisa  Soap & Cosmetics (U.K.) Limited (United Kingdom)
               ISC  International  Ltd.  (British  Virgin  Islands)
                    Industrias  Corporativas  Diversificadas, S.A. (Guatemala)
                    ISC  Incodisa  Soap  &  Cosmetics  -  Nyon  (Switzerland)
                    I.S.C.  Internacional  S.A.  (Guatemala)
               ISC  International  (U.S.A.),  Inc.  (Florida)
               Purex  de  Panama,  S.A.  (Panama)
               Dial  Receivables  Corporation  (Delaware)

*Parent-subsidiary  or  affiliate  relationships  are  shown  by  marginal
indentation.    State,  province  or  country  of  incorporation and ownership
percentage  are  shown in parentheses following name, except that no ownership
percentage  appears for subsidiaries owned 100% (in the aggregate) by The Dial
Corporation.    List  does not include companies in which the aggregate direct
and  indirect  interest  of  The  Dial  Corporation  is  less  than  20%.





Exhibit  23.


                         INDEPENDENT AUDITORS' CONSENT



We  consent  to  the incorporation by reference in Registration Statement Nos.
333-10149,  333-10153,  333-10157,  333-11037  and  333-13187  of  The  Dial
Corporation  on  forms  S-8 of our report dated February 14, 1997 appearing in
this  Annual  Report  on  Form 10-K of The Dial Corporation for the year ended
December  28,  1996.





\s\  Deloitte  &  Touche  LLP
     Deloitte  &  Touche  LLP
     Phoenix,  Arizona
     February  14,  1997











                               POWER OF ATTORNEY


     KNOW  ALL  MEN  BY  THESE  PRESENTS,  that  each director whose signature
appears below constitutes and appoints Lowell L. Robertson and Malcolm Jozoff,
and  each  of them severally, his or her true and lawful attorneys-in-fact and
agents, with full power of substitution and resubstitution, for him or her and
in  his  or  her name, place and stead, in any and all capacities, to sign the
Form  10-K  Annual  Report  of  The Dial Corporation for the fiscal year ended
December  28,  1996, and any and all amendments thereto, and to file the same,
with  all  exhibits, thereto, and other documents in connection herewith, with
the  Securities  and Exchange Commission, granting unto said attorneys-in-fact
and  agents, and each of them, full power and authority to do and perform each
and  every  act  and  thing requisite or necessary to be done in and about the
premises,  as fully to all intents and purposes as he or she might or could do
in  person, hereby ratifying and confirming all that said attorney-in-fact and
agents or either of the, or their or his or her substitutes or substitute, may
lawfully  do  or  cause  to  be  done  by  virtue  hereof.


\s\  Joy  A.  Amundson                                          March 14, 1997
     Joy  A.  Amundson

\s\  Herbert  M.  Baum                                          March 14, 1997
     Herbert  M.  Baum

\s\  Joe  T.  Ford                                              March 14, 1997
     Joe  T.  Ford

\s\  Thomas  L.  Gossage                                        March 14, 1997
     Thomas  L.  Gossage

\s\  Donald  E.  Guinn                                          March 14, 1997
     Donald  E.  Guinn

\s\  Michael  T.  Riordan                                       March 14, 1997
     Michael  T.  Riordan

\s\  Dennis  C.  Stanfill                                       March 14, 1997
     Dennis  C.  Stanfill

\s\  Barbara  S.  Thomas                                        March 14, 1997
     Barbara  S.  Thomas
                                   
                                                                March 14, 1997
     A.  Thomas  Young





<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE DIAL
CORPORATION'S FORM 10-K FOR THE FISCAL YEAR ENDED DECEMBER 28, 1996 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-28-1996
<PERIOD-END>                               DEC-28-1996
<CASH>                                          14,102
<SECURITIES>                                         0
<RECEIVABLES>                                   28,689
<ALLOWANCES>                                     3,170
<INVENTORY>                                    139,492
<CURRENT-ASSETS>                               247,781
<PP&E>                                         226,551
<DEPRECIATION>                                  22,406
<TOTAL-ASSETS>                                 866,126
<CURRENT-LIABILITIES>                          206,674
<BONDS>                                        269,515
                                0
                                          0
<COMMON>                                           956
<OTHER-SE>                                     139,701
<TOTAL-LIABILITY-AND-EQUITY>                   866,126
<SALES>                                      1,406,400
<TOTAL-REVENUES>                             1,406,400
<CGS>                                          724,683
<TOTAL-COSTS>                                  724,683
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              22,974
<INCOME-PRETAX>                                 42,423
<INCOME-TAX>                                    12,511
<INCOME-CONTINUING>                             29,912
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    29,912
<EPS-PRIMARY>                                      .33
<EPS-DILUTED>                                      .33
        

</TABLE>


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