DIAL CORP /NEW/
11-K, 1997-06-27
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549



                                   FORM 11-K



                     ANNUAL REPORT TO SECTION 15(D) OF THE
                        SECURITIES EXCHANGE ACT OF 1934



For  the  period  July  31,  1996  through  December  31,  1996

Commission  file  number:  1-11793

A.      Full title of the Plan and address of the Plan, if different from that
of  the  issuer  named  below:

               The  Dial  Corporation  Capital  Accumulation  Plan

B.      Name of issuer of the securities held pursuant to the Plan and the
address  of  its  principal  executive  office:

               THE  DIAL  CORPORATION
               1850  NORTH  CENTRAL  AVENUE
               PHOENIX,  ARIZONA  85004-4525


                    SIGNATURE

The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934,
The  Dial  Corporation  Capital  Accumulation Plan has duly caused this annual
report  to  be  signed  on  its  behalf  by  the  undersigned  thereunto  duly
authorized.

                              THE  DIAL  CORPORATION
                              CAPITAL  ACCUMULATION  PLAN

                              By        \s\  Lowell  L.  Robertson
                                             Lowell  L.  Robertson
                                             Senior  Vice  President  Finance

DATE:      June  24,  1997



















                             THE DIAL CORPORATION
                           CAPITAL ACCUMULATION PLAN


               Financial Statements for the Period July 31, 1996
    through December 31, 1996, Supplemental Schedules for the Period Ended
              December 31, 1996, and Independent Auditors' Report








<PAGE>
THE  DIAL  CORPORATION
CAPITAL  ACCUMULATION  PLAN

TABLE  OF  CONTENTS
- ---------------------------------------------------------------------


                                                       Page

INDEPENDENT  AUDITORS'  REPORT                            1


FINANCIAL  STATEMENTS  FOR  THE
  PERIOD  JULY  31,  1996  THROUGH  DECEMBER  31,  1996:

     Net  Assets  Available  for  Benefits                2

     Changes  in  Net  Assets  Available  for  Benefits   3

     Notes  to  Financial  Statements                     4-12


SUPPLEMENTAL  SCHEDULES  FOR  THE
   PERIOD  JULY  31,  1996  THROUGH  DECEMBER  31,  1996:

     Assets  Held  for  Investment  Purposes              13

     Reportable  Transactions                             14


EXHIBIT  24  -  INDEPENDENT  AUDITORS'  CONSENT           15










<PAGE>
                                      
INDEPENDENT  AUDITORS'  REPORT


Plan  Administrator  and  Plan  Participants
The  Dial  Corporation  Capital  Accumulation  Plan
Phoenix,  Arizona

We  have  audited  the  accompanying  statements  of  net assets available for
benefits  of  The  Dial Corporation Capital Accumulation Plan (the "Plan") for
the  period  July  31, 1996 (date of inception) through December 31, 1996, and
the  related statement of changes in net assets available for benefits for the
period  then  ended.  These financial statements are the responsibility of the
Plan's  management.  Our  responsibility  is  to  express  an opinion on these
financial  statements  based  on  our  audits.

We  conducted  our  audits  in  accordance  with  generally  accepted auditing
standards.  Those  standards  require  that  we  plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material  misstatement. An audit includes examining, on a test basis, evidence
supporting  the  amounts and disclosures in the financial statements. An audit
also  includes  assessing  the  accounting  principles  used  and  significant
estimates  made  by  management,  as  well as evaluating the overall financial
statement  presentation. We believe that our audits provide a reasonable basis
for  our  opinion.

In  our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for benefits of the Plan as of
December 31, 1996, and the change in net assets available for benefits for the
period then ended in conformity with generally accepted accounting principles.

Our  audit  was  conducted  for the purpose of forming an opinion on the basic
financial  statements  taken  as  a  whole. The supplemental schedules for the
period July 31, 1996 (date of inception) through December 31, 1996 on pages 13
through  14 are presented for the purpose of additional analysis and are not a
required  part  of  the  basic  financial  statements,  but  are supplementary
information  required  by  the Department of Labor's Rules and Regulations for
Reporting  and Disclosure under the Employee Retirement Income Security Act of
1974.  These  schedules  are the responsibility of the Plan's management. Such
schedules  have been subjected to the auditing procedures applied in our audit
of the basic 1996 financial statements and, in our opinion, are fairly stated,
in  all  material  respects when considered in relation to the basic financial
statements  taken  as  a  whole.

\s\  Deloitte  &  Touche  LLP
     Deloitte  &  Touche  LLP

Phoenix,  Arizona
June  23,  1997
<TABLE>

<CAPTION>

THE  DIAL  CORPORATION  CAPITAL  ACCUMULATION  PLAN

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS
DECEMBER  31,  1996
- ---------------------------------------------------------------

<S>                                                 <C>

ASSETS                                                     1996

INVESTMENTS AT FAIR VALUE:
  Shares of registered investment companies:
     Vanguard Windsor Fund                          $19,939,224
     T. Rowe Price Custom Investment Contract Fund    9,733,707
     T. Rowe Price Prime Reserve Fund                 1,832,141
     T. Rowe Price Equity Index Fund                  2,158,424
     T. Rowe Price Spectrum Growth Fund               1,495,598
     Vanguard Bond Index Fund                           338,877
     T. Rowe Price Retirement Strategy Fund             492,314
     T. Rowe Price Spectrum Income Fund                 416,433
  Common stock:
     The Dial Corporation Common Stock Fund          13,539,322
     The FINOVA Group Inc. Common Stock Fund          2,018,109
     Viad Corp Common Stock Fund                     14,133,071
  Participant notes receivable                        1,118,207
                                                    -----------

             Total investments at fair value         67,215,427

DIVIDENDS RECEIVABLE                                    153,041

CONTRIBUTIONS RECEIVABLE                                  4,776

CASH                                                     29,867
                                                    -----------

NET ASSETS AVAILABLE FOR BENEFITS                   $67,403,111
                                                    ===========
</TABLE>


See  notes  to  financial  statements.












<TABLE>

THE  DIAL  CORPORATION  CAPITAL  ACCUMULATION  PLAN

STATEMENT  OF  CHANGES  IN  NET  ASSETS  AVAILABLE  FOR  BENEFITS
FOR  THE  PERIOD  JULY  31, 1996 (DATE OF INCEPTION) THROUGH DECEMBER 31, 1996
- ------------------------------------------------------------------------------
<CAPTION>



<S>                                                <C>

                                                          1996

ADDITIONS:
 Contributions:
    Employer                                       $   689,659
    Employee pre-tax                                 1,699,997
    Employee after-tax                                  26,320
                                                   -----------

         Total contributions                         2,415,976
                                                   -----------

  Investment income:
    Dividends                                        1,997,875
    Interest                                           177,679
    Net appreciation in fair value of investments    3,726,277
                                                   -----------

        Total investment income                      5,901,831
                                                   -----------

  Transfer of assets                                62,346,401
                                                   -----------

        Total additions                             70,664,208

DEDUCTION - Benefits paid to participants            3,261,097
                                                   -----------

NET INCREASE                                        67,403,111

NET ASSETS AVAILABLE FOR BENEFITS,
 BEGINNING OF PERIOD                                         -
                                                   -----------

NET ASSETS AVAILABLE FOR BENEFITS,
 END OF PERIOD                                     $67,403,111
                                                   ===========

See notes to financial statements.
</TABLE>










THE  DIAL  CORPORATION  CAPITAL  ACCUMULATION  PLAN

NOTES  TO  FINANCIAL  STATEMENTS  FOR  THE  PERIOD  JULY  31,  1996
(DATE  OF  INCEPTION)  THROUGH  DECEMBER  31,  1996
- ----------------------------------------------------------------------------

1.          DESCRIPTION  OF  THE  PLAN

     The  following  brief  description  of  The  Dial  Corporation  Capital
Accumulation  Plan  (the  "Plan") is provided for general information purposes
only.  Participants  should  refer  to  the  Plan  agreement for more complete
information.

     On  July  25,  1996, the Board of Directors of The Dial Corp ("the Former
Parent")  declared  a dividend ("the Distribution" or "the spinoff") to effect
the spinoff of its Consumer Products Business. The dividend was paid on August
15,  1996,  to  shareholders  of  record  as of August 5, 1996. Each Dial Corp
shareholder  received  a  dividend  of  one  share of common stock of The Dial
Corporation  ("Dial"),  which,  after  the Distribution, owns and operates the
Consumer  Products  Business  previously  conducted  by  the  Former  Parent.
Concurrently, with the Distribution, the name of the Former Parent was changed
to  Viad  Corp.

     The  Plan  was  established  July  31,  1996, as a result of the spinoff.
Employees  of Dial and certain of its subsidiaries (the "Company") who are not
covered  by  a  collective bargaining agreement are eligible to participate in
the  Plan  after  completing  at  least  1,000  hours  of  service in a twelve
consecutive month period for which they are paid a regular fixed compensation.
Employees  are  able  to  contribute  to the Plan by reducing their wages on a
pre-tax  basis,  and  make  after-tax  contributions,  subject  to  certain
limitations.  The  Company  may  also contribute a matching amount, subject to
certain  limitations.

     The  Plan  is  subject  to  various regulations, particularly those under
Internal  Revenue  Code  Section  401(k)  and  the  Employee Retirement Income
Security  Act  of  1974  ("ERISA").

     a.        Investment Programs - Contributions to the Plan are invested by
the Plan's trustee, T. Rowe Price, at the designation of the participants. The
Plan  has offered participants the following funds in which to invest pre-tax,
after-tax  and  rollover  deposits.

     1)       VANGUARD WINDSOR FUND - This fund invests in the common stock of
selected  companies.  The  fair value of the fund is dependent upon the market
value  of  the  stocks.  Any  dividends  received  are  reinvested.

     2)        T. ROWE PRICE CUSTOM INVESTMENT CONTRACT FUND - This fund holds
investments  in  a  diversified  portfolio  of Guaranteed Investment Contracts
("GIC")  issued  by  insurance  companies  and  other  financial institutions.
Contributions  to  this fund and proceeds from its GIC maturities are invested
entirely  in  T.  Rowe  Price  Stable  Value  Fund,  which  invests  in a more
diversified GIC portfolio. Income is earned based upon a blended interest rate
determined by the various investments. The fair value of the fund approximates
the  aggregate  contract  values  of  the  GIC  portfolio  and  represents
contributions  made,  plus  interest  at  blended  rates,  less withdrawals by
participants.  Crediting interest rates for the fund's underlying GIC's ranged
from  4.75%  to  8.41%, allowing for a blended rate of return for the fund for
1996  of  6.55%.

     3)     T. ROWE PRICE PRIME RESERVE FUND - This fund invests in short-term
money   market instruments such as certificates of deposit, treasury bills and
corporate notes which earn income based on short-term interest rates. The fair
value  of  the  fund  is  the  cost  basis  of  the  investments.

4)     T. ROWE PRICE EQUITY INDEX FUND - This fund invests in the common stock
of  other  companies.  The  fair  value of the fund is dependent on the market
value  of  the  stocks.  The  dividends  received are reinvested. This fund is
closed  to  additional  contributions.

5)    T.  ROWE PRICE SPECTRUM GROWTH FUND - This fund invests in a diversified
portfolio of T. Rowe Price mutual funds which consist primarily of investments
in  the  common  stock  of  other  companies.  The  fair  value of the fund is
dependent  upon  the  fair  value  of the underlying securities. Any dividends
received  are  reinvested.

6)          VANGUARD  BOND  INDEX  FUND  -  This fund invests in United States
government  and  corporate  bonds  and  mortgage-backed securities, which earn
income based on interest rates. The fair value of the fund is dependent on the
market  value  of  the  investments.  This  fund  is  closed  to  additional
contributions.

7)          T.  ROWE  PRICE  RETIREMENT STRATEGY FUND - This fund invests in a
diversified  portfolio  of  T.  Rowe  Price  mutual  funds  which  consist  of
investments  in  both  fixed  income securities and the common stock of United
States and foreign companies. The fair value of the fund is dependent upon the
fair  value  of  the  underlying  securities.  Any  dividends  received  are
reinvested.

8)     T. ROWE PRICE SPECTRUM INCOME FUND - This fund invests in a diversified
portfolio of T. Rowe Price mutual funds which consist primarily of investments
in  fixed  income securities. The fair value of the fund is dependent upon the
fair  value  of  the  underlying  securities.  Any  dividends  received  are
reinvested.

9)          THE  DIAL CORPORATION COMMON STOCK FUND - This fund invests in the
common stock of Dial and any dividends paid on the stock are reinvested in the
fund.  The  fair  value of this fund is dependent upon the fluctuations in the
market  value  of  Dial  stock.

     10)        THE FINOVA GROUP INC. ("FINOVA") COMMON STOCK FUND - This fund
invests  in  the  common  stock  of  FINOVA.  Due to this fund being closed to
additional  contributions,  any  dividends  paid  on  the stock are reinvested
according  to  the participant's contribution mix. The fair value of this fund
is  dependent  upon  the  fluctuation  in  the  market  value of FINOVA stock.

     11)       VIAD CORP ("VIAD") COMMON STOCK FUND - This fund invests in the
common  stock  of  Viad.  Due  to  this  fund  being  closed  to  additional
contributions, any dividends paid on the stock are reinvested according to the
participant's  contribution mix. The fair value of this fund is dependent upon
the  fluctuation  in  the  market  value  of  Viad  stock.

b.   Contributions - Voluntary wage reductions may be elected by the employee.
These  pre-tax reductions are contributed to the Plan and may range from 1% to
12%  of  compensation.  Company  matching  contributions are based on employee
pre-tax  wage  reductions  up  to 100% of the first 3% of wage reduction. Each
employee  may  elect  an  after-tax  contribution  of  between  1%  and 10% of
compensation.  No  Company  matching contributions are made based on after-tax
contributions.  All  contributions  are  limited  to the applicable amounts as
prescribed  by  the  Internal  Revenue  Code.

c.    Transfer  of  Assets  -  As  a  result  of  the  spinoff of the Company,
participant  accounts  in  the  Dial  Companies Capital Accumulation Plan, the
Former  Parent's  401(k)  Plan,  were  transferred into the Plan September 30,
1996.

d.    Payment of Benefits - Benefits are paid to participants upon termination
from  the  Company,  disablement,  retirement  or  death.

e.   Participant Loans and Hardship Withdrawals - The Plan allows participants
to borrow against their 401(k) account balances in an amount not to exceed the
lesser of 50% of their vested balance or $50,000. The applicable interest rate
is  determined  by  the  committee  responsible for administering the Plan and
shall  be  equal  to  the  prime  rate in effect the first business day of the
preceding  month  for  the  subsequent quarter. Loans shall be repaid in equal
installments  over  a  period  of  up  to  five  years,  except  for loans for
purchasing  a  home  which  can  be  repaid  over  a  maximum  of  15  years.

Withdrawals  of employee wage reduction contributions, after-tax contributions
and  rollover  deposits  may  be  made  by  the  participant in the event of a
qualified  financial  hardship,  subject  to  certain  tax  penalties.  Such
withdrawals  will only be considered necessary to satisfy a financial hardship
if  all  nontaxable loans available under the Plan have already been obtained.

f.  Vesting - All contributions to the Plan are 100% vested and nonforfeitable
at  all  times.

g.    Participant  Accounts  -  For  each  participant,  various  accounts are
maintained  to  record  wage  reduction  contributions,  Company  matching
contributions,  after-tax  contributions,  participant  rollover  deposits
transferred  to  the  Plan,  dividend  and  interest  income  and  the  net
appreciation/depreciation  in  the fair value of Plan investments. The benefit
to  which a participant is entitled is the total benefit which can be provided
from the combined amount of these participant accounts less participant loans.

h.   Plan Administration - The Plan is administered by a committee of at least
three  persons appointed by the President of the Company. Expenses incident to
the  operation of the Plan may be paid by the Plan or directly by the Company.
For  the  period  ended December 31, 1996, Plan expenses were paid directly by
the  Company.

i.    Plan  Termination  - While it is the Company's intention to continue the
Plan,  the  Company  has  the  right  to  terminate the Plan provided that any
employer  contributions  due  at  the  termination  date  have  been  paid.

2.          SUMMARY  OF  SIGNIFICANT  ACCOUNTING  POLICIES

Significant  accounting  policies  are  as  follows:

a.    Basis  of Accounting - The financial statements of the Plan are prepared
under  the  accrual  method  of  accounting.

b.    Investment Valuation and Income Recognition - The Plan's investments are
stated  at fair value. Shares of registered investment companies are valued at
quoted market prices which represent the net asset value of shares held by the
Plan at year-end. Common stock is valued at its quoted market price. Purchases
and sales of securities are recorded on a trade-date basis. Interest income is
recorded on the accrual basis. Dividends are recorded on the ex-dividend date.

c.    Payment  of  Benefits  -  Benefits  are  recorded  when  paid.

d.    Use of Estimates - The preparation of financial statements in conformity
with  generally  accepted  accounting  principles  requires management to make
estimates  and  assumptions  that  affect  the  reported amounts of assets and
liabilities  and  disclosures  at the date of the financial statements and the
reported  amounts  of  additions  and  deductions during the reporting period.
Actual  results  could  differ  from  those  estimates.

3.          INVESTMENT  IN  T.  ROWE  PRICE  CUSTOM  INVESTMENT  CONTRACT FUND

     The  Plan's  investment  in  the T. Rowe Price Custom Investment Contract
Fund includes $1,672,947 which represents its portion of the contract value as
of  December 31, 1996 of Guaranteed Insurance Contracts issued by an insurance
company whose assets were seized in August of 1994 by insurance regulators for
rehabilitation.  During  the rehabilitation period, this portion of the Plan's
investment is not accessible for distributions to participants or transfers to
other  funds. Based on reports issued by the rehabilitators as to the value of
the  insurance company's assets and liabilities, Plan management believes that
the  amount  of this investment that will ultimately be realized should not be
significantly  less  than the recorded contract value, therefore, no valuation
adjustment  has  been  recorded.  Subsequent distribution of the assets to the
participants  occurred  on  April  29,  1997  and  June  4, 1997. Total payout
consisted  of  100%  of  the  participants'  contributions  plus 20% interest.


<PAGE>
4.          NET  ASSETS

The following table presents the net assets of the Plan by fund as of December
31,  1996.
<TABLE>

STATEMENT  OF  NET  ASSETS  AVAILABLE  FOR  BENEFITS  WITH  FUND  INFORMATION
DECEMBER  31,  1996
<CAPTION>



<S>                                         <C>          <C>          <C>         <C>         <C>         <C>        <C>

                                                         T. ROWE
                                                         PRICE        T. ROWE     T. ROWE     T. ROWE                T. ROWE
                                                         CUSTOM       PRICE       PRICE       PRICE       VANGUARD   PRICE
                                            VANGUARD     INVESTMENT   PRIME       EQUITY      SPECTRUM    BOND       RETIREMENT
                                            WINDSOR      CONTRACT     RESERVE     INDEX       GROWTH      INDEX      STRATEGY
                                            FUND         FUND         FUND        FUND        FUND        FUND       FUND

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor Fund                   $19,939,224                                                                         
    T. Rowe Price Custom Investment
      Contract Fund                                      $ 9,733,707                                                            
    T. Rowe Price Prime Reserve Fund                                  $1,832,141                                                
    T. Rowe Price Equity Index Fund                                               $2,158,424                                    
    T. Rowe Price Spectrum Growth Fund                                                        $1,495,598                        
    Vanguard Bond Index Fund                                                                              $ 338,877             
    T. Rowe Price Retirement Strategy Fund                                                                           $   492,314
    T. Rowe Price Spectrum Income Fund                                                                                          
Common Stock:
    Dial common stock                                                                                                           
    FINOVA common stock                                                                                                         
    Viad common stock                                                                                                           
Participant notes receivable                                                                                         
Receivables:
  Dividends                                                                                                                     
  Contributions                                     811          796         189                     265                     117
Cash                                                  -            -           -           -           -          -            -
                                            -----------  -----------  ----------  ----------  ----------  ---------  -----------

NET ASSETS AVAILABLE
  FOR BENEFITS                              $19,940,035  $ 9,734,503  $1,832,330  $2,158,424  $1,495,863  $ 338,877  $   492,431
                                            ===========  ===========  ==========  ==========  ==========  =========  ===========



<S>                                         <C>        <C>           <C>          <C>          <C>           <C>      <C>


                                            T. ROWE    THE DIAL      THE
                                            PRICE      CORPORATION   FINOVA       VIAD
                                            SPECTRUM   COMMON        GROUP INC.   CORP         PARTICIPANT
                                            INCOME     STOCK         COMMON       COMMON       NOTES
                                            FUND       FUND          STOCK FUND   STOCK FUND   RECEIVABLE    OTHER    TOTAL

ASSETS

Investments at fair value:
 Shares of registered
   investment companies:
    Vanguard Windsor Fund                                                                                             $19,939,224
    T. Rowe Price Custom Investment
      Contract Fund                                                                                                     9,733,707
    T. Rowe Price Prime Reserve Fund                                                                                    1,832,141
    T. Rowe Price Equity Index Fund                                                                                     2,158,424
    T. Rowe Price Spectrum Growth Fund                                                                                  1,495,598
    Vanguard Bond Index Fund                                                                                              338,877
    T. Rowe Price Retirement Strategy Fund                                                                                492,314
    T. Rowe Price Spectrum Income Fund      $ 416,433                                                                     416,433
Common Stock:
    Dial common stock                                  $ 13,539,322                                                    13,539,322
    FINOVA common stock                                              $ 2,018,109                                        2,018,109
    Viad common stock                                                             $14,133,071                          14,133,071
Participant notes receivable                                                                   $  1,118,207             1,118,207
Receivables:
  Dividends                                                  74,699        7,709       70,633                             153,041
  Contributions                                   109         2,489                                                         4,776
Cash                                                -             -            -            -             -  $29,867       29,867
                                            ---------  ------------  -----------  -----------  ------------  -------  -----------

NET ASSETS AVAILABLE
  FOR BENEFITS                              $ 416,542  $ 13,616,510  $ 2,025,818  $14,203,704  $  1,118,207  $29,867  $67,403,111
                                            =========  ============  ===========  ===========  ============  =======  ===========

</TABLE>


<PAGE>
5.          FUND  INFORMATION

Employer  contributions,  employee  pre-tax  contributions, employee after-tax
contributions,  dividend  income,  interest  income,  net  appreciation
(depreciation)  in fair value of investments, transfer of assets, and benefits
paid  to  participants  are  as  follows for the period July 31, 1996 (date of
inception)  through  December  31,  1996:
<TABLE>

<CAPTION>



<S>                                              <C>

Employer contributions:
 The Dial Corporation Common Stock Fund          $   689,659 
                                                 ============

Employee pre-tax contributions:
 T. Rowe Price Custom Investment Contract Fund   $   227,345 
 T. Rowe Price Retirement Strategy Fund               43,781 
 T. Rowe Price Prime Reserve Fund                    115,528 
 Vanguard Windsor Fund                               675,811 
 T. Rowe Price Spectrum Income Fund                   49,024 
 T. Rowe Price Spectrum Growth Fund                  224,406 
 The Dial Corporation Common Stock Fund              364,102 
                                                 ------------
    Total                                        $ 1,699,997 
                                                 ============

Employee after-tax contributions:
 T. Rowe Price Custom Investment Contract Fund   $       209 
 T. Rowe Price Retirement Strategy Fund                  299 
 T. Rowe Price Prime Reserve Fund                        705 
 Vanguard Windsor Fund                                 8,597 
 T. Rowe Price Spectrum Income Fund                      353 
 T. Rowe Price Spectrum Growth Fund                    6,491 
 The Dial Corporation Common Stock Fund                9,666 
                                                 ------------
    Total                                        $    26,320 
                                                 ============

Dividend income:
 Vanguard Bond Index Fund                        $     5,977 
 T. Rowe Price Equity Index Fund                      32,463 
 Vanguard Windsor Fund                             1,685,090 
 T. Rowe Price Spectrum Income Fund                    9,287 
 T. Rowe Price Spectrum Growth Fund                  104,893 
 The Dial Corporation Common Stock Fund               78,937 
 The FINOVA Group Inc. Common Stock Fund               8,005 
 Viad Corp Common Stock Fund                          73,223 
                                                 ------------
    Total                                        $ 1,997,875 
                                                 ============

 Interest income:
  T. Rowe Price Custom Investment Contract Fund  $   120,555 
  T. Rowe Price Prime Reserve Fund                    23,544 
  Participant Notes Receivable                        33,580 
                                                 ------------
    Total                                        $   177,679 
                                                 ============

Net appreciation (depreciation) in fair value
  of investments:
 Vanguard Bond Index Fund                        $     5,549 
 T. Rowe Price Retirement Strategy Fund               24,250 
 T. Rowe Price Equity Index Fund                     142,310 
 Vanguard Windsor Fund                               357,826 
 T. Rowe Price Spectrum Income Fund                   (1,442)
 T. Rowe Price Spectrum Growth Fund                  (25,433)
 The Dial Corporation Common Stock Fund              831,380 
 The FINOVA Group Inc. Common Stock Fund             138,925 
 Viad Corp Common Stock Fund                       2,252,912 
                                                 ------------
    Total                                        $ 3,726,277 
                                                 ============

Transfer of assets:
 Vanguard Bond Index Fund                        $   366,327 
 T. Rowe Price Custom Investment Contract Fund     9,772,718 
 T. Rowe Price Retirement Strategy Fund              403,576 
 T. Rowe Price Prime Reserve Fund                  2,032,518 
 T. Rowe Price Equity Index Fund                   2,122,996 
 Vanguard Windsor Fund                            17,805,318 
 T. Rowe Price Spectrum Income Fund                  192,049 
 T. Rowe Price Spectrum Growth Fund                1,137,920 
 The Dial Corporation Common Stock Fund           12,492,228 
 The FINOVA Group Inc. Common Stock Fund           1,990,563 
 Viad Corp Common Stock Fund                      12,831,436 
 Participant Notes Receivable                      1,198,752 
                                                 ------------
    Total                                        $62,346,401 
                                                 ============

<PAGE>

Benefits paid to participants:
 Vanguard Bond Index Fund                        $     6,613 
 T. Rowe Price Custom Investment Contract Fund       393,067 
 T. Rowe Price Retirement Strategy Fund                2,070 
 T. Rowe Price Prime Reserve Fund                    242,583 
 T. Rowe Price Equity Index Fund                     108,552 
 Vanguard Windsor Fund                               809,091 
 T. Rowe Price Spectrum Income Fund                    6,384 
 T. Rowe Price Spectrum Growth Fund                   61,226 
 The Dial Corporation Common Stock Fund              737,945 
 The FINOVA Group Inc. Common Stock Fund             111,640 
 Viad Corp Common Stock Fund                         760,492 
 Participant Notes Receivable                         21,434 
                                                 ------------
    Total                                        $ 3,261,097 
                                                 ============
</TABLE>


6.          RELATED  PARTY  TRANSACTIONS

Certain  Plan investments are shares of mutual funds managed by T. Rowe Price.
T.  Rowe  Price  is  the  trustee as defined by the Plan and, therefore, these
transactions  qualify  as  party-in-interest.

7.          FEDERAL  INCOME  TAX  STATUS

The  Plan  administrator  timely  filed the request for a determination letter
from the Internal Revenue Service ("IRS") indicating that the Plan and related
trust  qualify  as  a  tax-exempt employee benefit plan. In addition, the Plan
administrator  believes  that  the  Plan  is  designed  and is currently being
operated  in  compliance  with  the  applicable  requirements  of the Internal
Revenue  Code.

<PAGE>
THE  DIAL  CORPORATION  CAPITAL  ACCUMULATION  PLAN
<TABLE>

SUPPLEMENTAL  SCHEDULE
YEAR  ENDED  DECEMBER  31,  1996
- ------------------------------------------------------------------------------------------


ITEM  27A  -  SCHEDULE  OF  ASSETS  HELD  FOR  INVESTMENT  PURPOSES
<CAPTION>



<S>                             <C>                                <C>          <C>

       COLUMN B                 COLUMN C                           COLUMN D     COLUMN E
- ------------------------------  ---------------------------------  -----------  -----------
                                DESCRIPTION OF INVESTMENT
    IDENTITY OF ISSUE,          INCLUDING COLLATERAL, RATE OF
 BORROWER, LESSOR OR            INTEREST, MATURITY DATE,                        CURRENT
     SIMILAR PARTY              PAR OR MATURITY VALUE              COST         VALUE
- ------------------------------  ---------------------------------  -----------  -----------

Vanguard Windsor Fund           Mutual Fund (1,201,856 shares)     $19,635,470  $19,939,224
T. Rowe Price Custom
  Investment Contract Fund (1)  GIC Fund (9,733,707 shares)          9,733,707    9,733,707
T. Rowe Price Prime
  Reserve Fund                  Mutual Fund (1,832,141 shares)       1,832,141    1,832,141
T. Rowe Price Equity
   Index Fund                   Mutual Fund (106,106 shares)         2,025,053    2,158,424
T. Rowe Price Spectrum
   Growth Fund                  Mutual Fund (98,850 shares)          1,524,300    1,495,598
Vanguard Bond Index Fund        Mutual Fund (34,436 shares)            334,137      338,877
T. Rowe Price Retirement
   Strategy Fund                Mutual Fund (34,428 shares)            468,601      492,314
T. Rowe Price Spectrum
   Income Fund                  Mutual Fund (37,182 shares)            417,992      416,433
The Dial Corporation            Common Stock (925,766 shares)        9,284,455   13,539,322
The FINOVA Group Inc.           Common Stock (31,394 shares)           929,556    2,018,109
Viad Corp                       Common Stock (863,088 shares)        8,752,517   14,133,071
Participant Notes Receivable    Participant loans
                                (Interest at 6% to 11.5%,
                                maturing from 1997 to 2011)          1,118,207    1,118,207
                                                                   -----------  -----------

   Total                        Total assets held for investment
                                purposes                           $56,056,136  $67,215,427
                                                                   ===========  ===========

</TABLE>


(1)      The Plan's investment in the T. Rowe Price Custom Investment Contract
Fund includes $1,672,947 which represents its portion of the contract value as
of  December 31, 1996 of Guaranteed Insurance Contracts issued by an insurance
company whose assets were seized in August of 1994 by insurance regulators for
rehabilitation.  During  the rehabilitation period, this portion of the Plan's
investment is not accessible for distributions to participants or transfers to
other  funds.



<PAGE>
THE  DIAL  CORPORATION  CAPITAL  ACCUMULATION  PLAN
<TABLE>

SUPPLEMENTAL  SCHEDULE
YEAR  ENDED  DECEMBER  31,  1996
<CAPTION>



<S>                                             <C>           <C>          <C>        <C>          <C>           <C>

ITEM 27D - SCHEDULE OF REPORTABLE TRANSACTIONS

    COLUMN A                                    COLUMN B      COLUMN C     COLUMN D   COLUMN G     COLUMN H      COLUMN I
    IDENTITY                                    DESCRIPTION   PURCHASE     SELLING    COST OF      CURRENT
    OF                                          OF            PRICE        PRICE      ASSET        VALUE OF      NET
    PARTY                                       ASSET                                              ASSET ON      GAIN
    INVOLVED                                                                                       TRANSACTION   OR
                                                                                                   DATE          (LOSS)

SINGLE TRANSACTIONS
- --------------------------------------------------------------------------------------------------------------------------
Vanguard  Windsor Fund                          Mutual Fund   $ 7,794,975          -  $ 7,794,975  $  7,794,975          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
The Dial Corporation                            Common Stock
                                                Fund            8,868,613          -    8,868,613     8,868,613          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
Viad Corp                                       Common Stock
                                                Fund            9,292,840          -    9,292,840     9,292,840          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
T. Rowe Price Custom
 Investment Contract Fund                        GIC Fund        9,771,516          -    9,771,516     9,771,516          -
- ----------------------------------------------   ------------  -----------  ---------  -----------  ------------  ---------  

SERIES OF TRANSACTIONS
- ---------------------------------------------------------------------------------------------------------------------------  
Vanguard Windsor Fund                           Mutual Fund    10,610,804          -   10,610,804    10,610,804          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
Vanguard Windsor Fund                           Mutual Fund             -  1,000,930      948,129     1,000,930     52,801
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
The Dial Corporation                            Common Stock
                                                Fund           10,036,375          -   10,036,375    10,036,375          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
The Dial Corporation                            Common Stock
                                                Fund                    -    949,684      750,771       949,684    198,913
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
Viad Corp                                       Common Stock
                                                Fund            9,439,166          -    9,439,166     9,439,166          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
Viad Corp                                       Common Stock
                                                Fund                    -    951,276      686,650       951,276    264,626
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
T. Rowe Price Custom
  Investment Contract  Fund                     GIC Fund       10,240,133          -   10,240,133    10,240,133          -
- ----------------------------------------------  ------------  ----------- ---------   -----------  ------------  ---------
T. Rowe Price Custom
  Investment Contract Fund                      GIC Fund                -          -      487,526       487,526          -
- ----------------------------------------------  ------------  -----------  ---------  -----------  ------------  ---------
</TABLE>


NOTE:          REPORTABLE  TRANSACTIONS  ARE  THOSE  TRANSACTIONS WHICH EITHER
SINGULARLY  OR  IN  SERIES  OF  COMBINED  PURCHASES  AND SALES DURING THE YEAR
EXCEEDED  5%  OF THE FAIR VALUE OF THE PLAN'S ASSETS AT THE END OF THE PERIOD.


















EXHIBIT  24

INDEPENDENT  AUDITORS'  CONSENT

We  consent  to  the  incorporation by reference in Registration Statement No.
333-10149  of  The  Dial  Corporation on Form S-8 of our report dated June 23,
1997,  appearing  in  this  Annual Report on Form 11-K of The Dial Corporation
Capital  Accumulation  Plan  for  the  year  ended  December  31,  1996.

\s\  DELOITTE  &  TOUCHE  LLP
     DELOITTE  &  TOUCHE  LLP

Phoenix,  Arizona
June  23,  1997








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