DIAL CORP /NEW/
8-K, 1998-05-04
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: April 21, 1998



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                                         51-0374887
(State  or  Other  Jurisdiction  of                             (I.R.S. Employer
Incorporation  or  Organization)                             Identification No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                                             85260-1619
(Address  of  Principal  Executive  Offices)                          (Zip Code)


Registrant's  Telephone  Number,  Including  Area  Code  (602) 754-3425


<PAGE>
ITEM  5.    OTHER  EVENTS.

On  April 21, 1998, the Company issued a press release relating to its financial
results  for  the  first  quarter  of 1998, a copy of which is filed herewith as
Exhibit  99.


ITEM  7.
     (C)  Exhibits
                 (99) Press Release of the Company dated April 21, 1998.

SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934, the 
registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


    THE  DIAL  CORPORATION
    April  21,  1998

     \s\ Susan J. Riley
         Susan J. Riley
         Senior  Vice  President  and  Chief  Financial  Officer







     Nancy Stern-Corporate Affairs
     602.754.4090

     Walter Rogers-Investor Relations
     602.754.2386

                  DIAL'S FIRST QUARTER NET INCOME IMPROVED 25%
                  --------------------------------------------
                          NET EARNINGS PER SHARE UP 15%
                          -----------------------------


SCOTTSDALE,  ARIZ.,  APRIL  21,  1998  -  The  Dial  Corporation (NYSE/DL) today
reported  a  25%  increase  in  net income for its first quarter versus the same
quarter  last  year  due  to  strong  core  revenue  growth  and  gross  margin
improvements.   The Company posted first quarter net income of $22.9 million, or
$  .23  per share (diluted), versus $18.3 million, or $ .20 per share (diluted),
in  the  year-earlier  quarter.
     Net  sales  improved  6%  to  $335 million versus $316 million for the same
period  last year.  Net sales for the first quarter of 1997 included $23 million
of  sales  from  non-strategic  brands  that  the  Company divested in the third
quarter  of 1997.  Sales from continuing businesses increased 14% over the prior
year's  quarter due to important progress throughout the Company's international
operations  with  particular contribution from Nuevo Federal, a soap and laundry
detergent  subsidiary  in  Argentina,  which  was acquired in the third  quarter
of 1997.  Domestically, Dial Personal Care Products and Purex Laundry Detergents
grew  impressively.
     Dial's  gross  margin  in the first quarter was 47.3%, up from 46.5% in the
same  period  last  year  due  to  the Company's continuing success in improving
manufacturing  efficiencies.
     "We are pleased with our first quarter results," commented Mal Jozoff, Dial
Chairman  and  Chief  Executive Officer.  "We continue to focus on our four core
franchises  (Dial,  Purex,  Renuzit  and  Armour),  on growing our international
business  and  on keeping our eye on cost controls.  Our first quarter marks yet
another  quarter  where  we  have  delivered  strong  results.  We believe it is
further  testament  to  the  fact  that  our strategy is right for the Company."
     The  Dial  Corporation,  headquartered in Scottsdale, Arizona, is a leading
manufacturer  and  marketer  of  consumer  products  including Dial soaps, Purex
detergents,  Renuzit air fresheners and Armour canned meats.  Dial products have
been  in  the  American  marketplace  for  more  than  100  years.
                                       XXX

<PAGE>

<TABLE>
<CAPTION>

                                         THE DIAL CORPORATION
                                        SUMMARY OF OPERATIONS


                                               In millions, except per share data
                                                         QUARTER ENDED
                                               ----------------------------------         
                                                 APRIL 4, 1998   MARCH 29, 1997
                                                ---------------  ---------------
<S>                                             <C>              <C>
Net sales . . . . . . . . . . . . . . . . . . . $      335.0     $    316.2
                                                ---------------  ---------------

Costs and expenses:
   Cost of products sold. . . . . . . . . . . .        176.5          169.3
   Selling, general and administrative expenses        117.9          110.2
                                                ---------------  ---------------

                                                       294.4          279.5


Operating income. . . . . . . . . . . . . . . .         40.6           36.7

   Interest and accretion . . . . . . . . . . .          4.8            7.7
                                                ---------------  ---------------


Income before income taxes. . . . . . . . . . .         35.8           29.0
   Income taxes . . . . . . . . . . . . . . . .         12.9           10.7
                                                ---------------  ---------------

NET INCOME. . . . . . . . . . . . . . . . . . . $       22.9     $     18.3
                                                ===============  =============== 

BASIC EARNINGS PER SHARE. . . . . . . . . . . . $       0.23     $      0.20
                                                ===============  ===============

DILUTED EARNINGS PER SHARE. . . . . . . . . . . $       0.23     $      0.20
                                                ===============  ===============

Basic shares outstanding. . . . . . . . . . . .        97.8            89.9
     Common share equivalents . . . . . . . . .         2.2             2.0
                                                ---------------  ---------------
Diluted shares outstanding. . . . . . . . . . .       100.0            91.9
                                                ===============  =================

</TABLE>




<PAGE>

<TABLE>
<CAPTION>


                              THE DIAL CORPORATION
                             CONDENSED BALANCE SHEET


                                                       In millions
                                              APRIL 4, 1998   JANUARY 3, 1998
                                              --------------  ----------------
<S>                                           <C>             <C>
ASSETS
Current assets . . . . . . . . . . . . . . .  $        196.1  $          227.0
Non-current assets . . . . . . . . . . . . .           659.5             656.9
                                              --------------  ----------------

  Total assets . . . . . . . . . . . . . . .  $        855.6  $          883.9
                                              ==============  ================

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities. . . . . . . . . . . . .  $        204.2  $          238.8
Long-term liabilities. . . . . . . . . . . .           313.2             325.1
Stockholders' equity . . . . . . . . . . . .           338.2             320.0
                                              --------------  ----------------

  Total liabilities and stockholders' equity  $        855.6  $          883.9
                                              ==============  ================


</TABLE>



<TABLE>
<CAPTION>

                                   THE DIAL CORPORATION
                            CONDENSED STATEMENT OF CASH FLOWS


                                                                In millions
                                                               QUARTER ENDED
                                                               -------------           
                                                       APRIL 4, 1998    MARCH 29, 1997
                                                      ---------------  ----------------
<S>                                                   <C>              <C>
Net cash provided (used) by operations . . . . . . .  $         (7.5)  $          21.1
Net cash provided (used) by investing activities . .             3.4              (6.8)
Net cash provided (used) by financing activities . .             1.9             (22.7)
                                                      ---------------  ----------------

  Net increase (decrease) in cash and cash equivalents          (2.2)             (8.4)
Cash and cash equivalents, beginning of year/period. .          10.1              14.1 
                                                      ---------------  ----------------

Cash and cash equivalents, end of period . . . . . .  $          7.9   $           5.7 
                                                      ===============  ================

</TABLE>








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